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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

  • What factors can influence the marketing strategy success?
  • Manipulation tactics and consumer behavior: creating a desire to purchase.
  • Negative effect of advertising on teenagers.
  • The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
  • What marketing strategies should be used for hotel business to attract new clients?
  • The importance of psychographics methods in marketing schemes.
  • Life style and marketing.
  • Effective Internet marketing activities: what should we expect in the future?
  • Social media as an effective tool to promote business.
  • Does irritating and silly advertising reach customers more effectively than an ordinary one?
  • The usage of successful brands advertising methods in political campaigns.
  • Can food product labels influence customer behavior?
  • Impulsive buying: social and psychological aspects.
  • What factors can affect the success of a new brand?
  • The impact of advertising on acquisition of bad habits by teenagers.
  • Branding and customer satisfaction.
  • Consumer attitude towards functional food.
  • Differences in male and female consumer making decision process.
  • How can celebrities influence consumer buying decision?
  • What are the most beneficial ways to build customer loyalty?
  • How do demands change upon generations?
  • Can effectiveness of advertising depend on a social network?
  • Can language influence product identity?
  • Why is it important to know the national culture when promoting the product?
  • Does gender influence customer buying decision?
  • The effect of globalization and customer behavior.
  • How do marketing methods differ across the cultures?
  • What are the major strategies to attract potential clients?
  • Should leading brands have products of the highest quality?

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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Marketing Thesis Examples & Study Documents

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Marks and Spencer Profile

The nature of the company’s business involves delivery of the company’s own…

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Empire Cinemas and Digital Marketing

Every prudent business manager is currently looking to take advantage of the…

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Brend Equity Contemporary marketing issue

This will improve the sales tremendously. Advertising also increases the sales since…

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Effects of Brand Equity on Organizations

In the research done, it has been proved that there is no…

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Strategies for promoting a photography business

It ensures that a product is brought to the attention of any…

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Consumer behavior and marketing Report

It is also important to note that customer behavior is very complex…

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Delivering Customer Value

A coherent distribution plan is a vital component of strategic planning. It…

Words : 431 Pages : 2

Gavina Distribution Channels

In contrast, Gavina is committed to consumer satisfaction yet still it has…

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European Luxury Brands in Asia

However, in 1970's a more sophisticated marketing of branded luxury goods was…

Words : 2646 Pages : 10

The 8ps of Marketing Mix Nike Company

A good combination of the eight marketing decisions defines who successful a…

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The firm has stores in more than 109 countries, as well as…

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International Business Career Report

International business gives people the ability to showcase their skills and compete…

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Analysis of a video for principles of marketing clas

The video is an excellent analysis that makes one learns on how…

Words : 316 Pages : 2

Effects of the Social Media on the growth of small businesses in India

The social media connects millions of people from different geographical regions and…

Words : 4709 Pages : 18

Columbia Sportswear Company Essay

The current chairman is Gert Boyle who is the son of the…

Words : 2511 Pages : 10

Brand Concept Proposal and Board

It is the famous and quality malted drink in the UK and…

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The population of people with tattoos has kept growing worldwide, and it…

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Gambling in the E-Commerce

It is used to predict trends in products, content and customer services…

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Problems of low client confidence levels

Amos Field. These interviews were conducted on one on one for twenty…

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Grocery Store Visit Assignment

Each shopper was different and unique in their own way, but there…

Words : 777 Pages : 3

Segmenting the College Student Market for Movie Theatre Attendance

Hypotheses. Statement of findings. Moral Support in Reducing Vices. Enhancement of Theoretical…

Words : 1243 Pages : 5

SWOT Analysis for the Monopoly Drinking Game

In this paper, however, a SWOT analysis of a drinking game that…

Words : 560 Pages : 3

Situation Analysis for Las Vegas Sands

A, Macao, and Singapore. It runs first-class integrated Resorts that includes luxury…

Words : 617 Pages : 3

Counterfeit Research

Similarly, other challenges which affect legitimate business include dilation of their brands,…

Words : 9039 Pages : 41

Texting while driving report

Similarly, studies by the George institute unveiled that over 30 per cent…

Words : 2285 Pages : 9

What is influencer marketing

This strategy has since been working for a very long period of…

Words : 672 Pages : 3

Improvement on the Timeless Zara Ad Campaign 2017

First will be running a new ad campaign that includes models from…

Words : 2782 Pages : 11

Methods utilized for employees and customer satisfaction

On the other hand, employees satisfaction is the ability of the employee…

Words : 897 Pages : 4

Digital Strategy Analysis Report of Pizza Hut

Pizza Hut has a wide variety of offers for their customers such…

Words : 1075 Pages : 4

Etihad airlines digital marketing strategy

Customer information awareness determines greatly on the success of airline industry, this…

Words : 4506 Pages : 17


The study also investigates the effect of personality and individual difference in…

Words : 3069 Pages : 12

Canada Goose Strategic Management Report

Even though it has been having competition with textile clothing industry but…

Words : 3398 Pages : 13

E Marketing Theory Essay

In the case for our study, we shall consider e-marketing from the…

Words : 2734 Pages : 10

Communication plan Report

Puyat Avenue, Makati City, 1200 Philippines Metro Manila: +632 8700 700 Domestic Toll Free:…

Words : 1094 Pages : 5

Current Events News Summaries

2018, www. forbes. com/sites/keenanbeasley/2018/01/15/how-facebooks-latest-changes-impact-influencers-businesses-the-future-of-social-media-marketing/#bacea711798d. The article highlights that the Facebook boss Mark…

Words : 3059 Pages : 12

Ford Target Markets

Ford employs over 200,000 people globally and its revenues last were reported…

Words : 874 Pages : 4

Porsche Company Global Marketing Report

The report relied on literature from business journals of international companies to…

Words : 3178 Pages : 12

Marketing project report on coca cola

There are many modes of entries that businesses wanting to participate in…

Words : 3285 Pages : 12


With this, they are able to best satisfy them as the constant…

Words : 3709 Pages : 14

Placement or distribution Essay

Choosing the best place for goods enables increase on sales hence increase…

Words : 652 Pages : 3

Consumers' judge and purchase counterfeit products

In most cases, social groups associate counterfeit products to people of low…

Words : 460 Pages : 3

Centurion charity event research

About the Organization Centurion is an international organization formed in the year 1980…

Burberry Fashion Luxury Company in Kenya Report

The aim of this report is to evaluate and analyze Burberry's brand…

Words : 4405 Pages : 17

Woman in Business Conference

Participants can build networks to boost their business, establish mentors and provide…

Words : 576 Pages : 3

Digital television marketing Essay

In this paper, I will discuss the move of television as a…

Words : 584 Pages : 3


Its courier services involve land, air, and sea transport. Therefore, the clients…

Words : 2700 Pages : 10


He has also written for the Chicago and Milwaukee magazine, A. V…

Words : 1510 Pages : 6

Buxton Natural mineral water international marketing and brand management

The organizations that effectively use marketing strategies usually capture the international players…

Words : 3141 Pages : 12

Under Armour e marketing

Under Armour is a multinational American based company that has its headquarters…

Words : 1697 Pages : 7

Four Seasons Hotels and Resorts branding

Promotion 14 iv. Place 15 v. People 16 vi. Process 16 vii. Physical evidence 17 Conclusion 17 References 18 Introduction Organisation Background Four Seasons Hotels and Resorts…

Words : 3489 Pages : 13

Strategic Plan for McDonalds

In simple terms, strategic planning in an organization is a disciplined efforts…

Words : 3459 Pages : 13

Customer Satisfaction Thesis

The inherent stiff competition has compelled companies in the telecommunication industry to…

Words : 5300 Pages : 20


1 Brand preference………………………………………………………………………5 2. 2 Luxury fashion brand…………………………………………………………………. 3 The theoretical model…………………………………………………………………5 …

Words : 4284 Pages : 16

Nike in South Korea analysis

Introduction of Company of Expertise 4 2. Entry Strategies in Country of Specialization 5 2. Discussions 5 2…

Words : 2977 Pages : 12

Theory of Reasoned Action

The test is based on the marketing theory of reasoned action. The…

Words : 1174 Pages : 5

Grab Taxi Case Study

The significant players in the market develop cartels for imposing restrictive measures…

Words : 2157 Pages : 8

Use of Big Data in Various Digital Marketing Stage

Introduction 3 1. The Problem 4 1. Big Data Moment of Truth 5 1. Characteristics of Big Data…

Words : 2820 Pages : 11


The literature contributed to the research on social media marketing through aspects…

Words : 3430 Pages : 13

Five Year Marketing plan for Oman Broadband

This is 20 -100 times quicker than a normalDigital Subscriber Line(DSL) or…

Words : 3198 Pages : 12

Digital Marketing Plan for a Groceries Delivery Business

Reaching, engaging, and serving its target population can be effectively enhanced through…

Words : 738 Pages : 3

Social Change Strategy

With a hands-free technology, adverse effects arising from those obsessed with texting…

Words : 2699 Pages : 10

Malaysian Airline Reputation Turnaround Approach

Company reputation status is essential in obtaining trust and integrity in the…

Words : 4895 Pages : 18

RAK Ceramics Marketing Plan

This marketing strategy is designed to help the company in promoting its…

Words : 3787 Pages : 15

Courts Guyana Analysis

This is a preview of how the company has evolved to suit…

Words : 5284 Pages : 18

Target Company Acquisition Report

15 The synergistic gain of the acquisition of the company 15 Proposed deal value and…

Words : 3162 Pages : 13

Understanding of Marketing and Strategy

From the projection of the values, I think that client is the…

Words : 1607 Pages : 7

General Motors Management Improving organizational culture

As highlighted by the case study. General Motors predicament is as a…

Words : 1689 Pages : 7

Bilateral Trade Between India and China in Raw Cotton Commodity

Where references have been used from books, published papers, reports and web…

Words : 10798 Pages : 42

Intro Travel Company Operating Structure

The knowledge and intensive activities that are used in Australia’s tourism industry…

Words : 2283 Pages : 10

Oppo Brand Audit

This is as a result of quality products and intensive product promotion…

Words : 2662 Pages : 10

Marketing Strategic Development for BHP Billiton Ltd

Keywords: BHP Billiton Ltd, Marketing strategic development, Macro-environmental forces Marketing Strategic Development for…

Words : 3432 Pages : 13

E mailing and Technology

A customer can order an item from anywhere and it will be…

Words : 1330 Pages : 5

Brand corporate reputation Essay

Background of the company 4. Issues affecting Malaysia Airline’s corporate reputation 5…

Words : 4077 Pages : 15

White Appliances Marketing Plan

The marketing plan further guides the marketing team by ensuring that they…

Words : 3617 Pages : 14

Consumers and Their Online Shopping Behavior

Success of any business depends on how best it understands the consumer…

Words : 2356 Pages : 9

Marketing Segmentation Essay

New Victoria's Secret collection marketers aim at using psychographic segmentation in selling…

Words : 633 Pages : 3

Does Bank Size Matter

Peer Reviewed Articles The three main classes of factors the influence bank's profitability…

Words : 1151 Pages : 5

The influence of cultural orientation on Brand Image and Perception

It determines the commodities that a consumer prefers to consume. That implies…

Words : 2322 Pages : 9

Impacts of Ethnographic Research on Business

Ethnography takes into account all the needs of the immediate population and…

Words : 587 Pages : 3

WOM and EWOM Research

It has also been established that adverse WOM is noteworthy and on…

Words : 3989 Pages : 15

The influence of Internet Marketing on consumer buying behavior in UK fashion stores

Internet marketing is also known as as digital marketing and involves the…

Words : 12715 Pages : 48

Coca Cola Plastic Packaging concerns

Health concerns is a critical issue when doing business and negative critic…

Words : 2103 Pages : 8

Relationship between corporate social responsibility and consumer perception

Above all, it can be utilized as a measure of reinforcing company’s…

Words : 1579 Pages : 6

Coca Cola Marketing Plan in Kenya

Coca-Cola Refreshments is its only bottler, based in America. Kenya is a…

Words : 2178 Pages : 9

Etsy Marketing Plan

Therefore, when customers search for an item on etsy and click on…

Words : 1535 Pages : 6

Buyer Experience Cycle

They focused on the success of their product in future. For instance,…

Words : 637 Pages : 3

Integrated marketing communication strategy Report

To have effective marketing communication methods, the organization should ensure that the…

Words : 3047 Pages : 12


There are normally different retail stores within a particular location that may…

Words : 3364 Pages : 13

Impact of Branding on Customer Behavior

Branding captures and tries to develop the uniqueness of the product in…

Words : 563 Pages : 3


It is necessary for businesses to get on board since social media…

Words : 1562 Pages : 6

Delta Airline Customer Service Report

The above Delta operations involve flights that take and provide traffic from…

Pharmaceutical marketing CRITICAL ANALYSIS OF SKILLS

B. International pharmaceutical marketing challenges 6 III. Research questions 6 III. Research objective 6 III. Literature Review 7 III. The…

Words : 3868 Pages : 15

Consultant Report on the Bank of Nova Scotia Towards Strategic Change

These include good governance in the operations as well as transparency in…

Words : 3568 Pages : 14

External Environment Analysis of Apple

02 Threats • Contains high prices for its products • Huge competition…

Words : 523 Pages : 2

Role of the servicescape on student responses in a primary school cafeteria

Therefore, it has necessitated a review of the causes of these children’s…

Words : 5760 Pages : 22

Church Youth Ministry Sponsorship Letter

m. to 4 p. m. We will spend this time having fun…

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71+ Research Paper Topics & Ideas for Marketing Students  

examples of marketing thesis

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

  • Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
  • What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
  • Are switching costs effective barriers to customer retention in the airline industry?
  • How can charge a premium price by using its diverse set of services and products?
  • What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
  • To what extent does Café Nero’s app foster customer loyalty?
  • How and why can relationship marketing be used to attract new customers through social media?
  • How does product quality affect customer loyalty among high and low contact products?
  • Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
  • How do retailers cope with polygamous behaviour among consumers?
  • How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of
  • In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
  • How can companies adopt social media for successful development of relationship marketing with customers?
  • What are the challenges for small companies when adopting social media for increasing customer loyalty?
  • Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
  • Exploring the efficacy of customer service chatbots – helpful or frustrating?
  • Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
  • Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Using digital methods to increase brand salience – a case study approach.
  • Do leading brands need to have the products which attract a large number of customer segments?
  • How is brand image affected by product availability for SME?
  • Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
  • How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
  • How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
  • How can innovations sustain brands through the use of social media marketing?
  • Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
  • Using social media marketing to attract customers to brands of small companies.
  • How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
  • Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

  • How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
  • How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
  • Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
  • In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
  • Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
  • How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
  • Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
  • Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
  • How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
  • Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

  • How does innovation and culture influence the market performance of SMEs in China?
  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • What are the effects of social media on organisational culture in the UK’s fashion industry?
  • How is globalisation affecting the organisational culture of Toyota’s global operations?
  • How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
  • How does culture affect the marketing of automotives? The Case of Toyota in China.
  • What effect does culture have on marketing communications? The case of Coca Cola in India.
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?
  • How can banks use pricing strategy to boost customer satisfaction and profitability?
  • How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
  • How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

  • What motivates consumers to purchase products from Amazon?
  • What are the uses and gratifications associated with consumer online reviewing?
  • How does marketing intelligence and planning affect sports marketing?
  • How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
  • What are customers’ perceptions towards green marketing?
  • What are customers’ attitudes towards digital marketing activities of Burberry?
  • What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
  • What are the effects of negative word-of-mouth communications on organisational performance?
  • How does gender effect information processing among consumers of luxury goods?
  • What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
  • How does gender effect selective distortion among luxury goods buyers?
  • What role does learning play among functional online advertisements?
  • Does the importance of beliefs and attitudes vary across low and high involvement products?
  • How does gender influence online purchase behaviour of luxury goods?
  • How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

  • How can firms customise their products? The case of Apple.
  • What are the effects of a successful digital marketing campaign on Dior’s brand performance?
  • What are the benefits and challenges of using social media to market luxury goods?
  • How does using web analytics for digital marketing enhance brand performance?
  • What is the impact of digital marketing innovation on Apple’s performance?
  • What are the benefits and challenges faced by Burberry in using digital marketing?
  • How can firms personalise their products? The case of Nike.
  • An assessment of the value of assortment to customers: The case of Dell Computers.
  • How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
  • How does visual constituency affect site identity and product attitude?
  • How does gender affect online consumption behaviour?
  • How can firms successfully combine online and offline shopping features? The case of
  • What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
  • How do consumers react to brand alliances online? The case of and Wal-Mart.
  • An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour,, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

  • How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
  • How can brand image be conveyed in a mobile marketing environment?
  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push and pull mobile marketing strategies?
  • How can mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
  • How can marketing managers drive consumer acceptance of mobile marketing?
  • What impact does brand personality have on purchase intentions in the context of mobile marketing?
  • What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

  • How do price adjustment strategies vary in online and offline environments? The case of music sales.
  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
  • Advantages and disadvantages of online advertising in international marketing.
  • Can point-of-purchase promotions be as effective in an online environment as they are offline?
  • How important is location to customer choice in the UK’s airline industry?
  • How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • How important is the Marketing mix for non-profit organisations?
  • The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

  • What uses and gratifications are provided by beauty brands’ social media content?
  • A content analysis of Food brands Instagram posts.
  • An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
  • Does traditional customer loyalty apply to consumer behaviour in social media networks?
  • How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
  • Can firms measure the ROI of their social media marketing?
  • An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
  • Usage, barriers and measurement of social media marketing: Implications for marketing managers.
  • The impact of social media marketing on brand loyalty.
  • How do firms use social media marketing to encourage customers’ purchase behaviours?
  • How do vegan brands use social listening to enhance their marketing strategy?
  • Instagram, influencer marking and trust – a critical investigation.
  • Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

  • The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
  • Exploring Patagonia’s marketing strategy – Green or Greenwashing?
  • The impact of FairTrade labels on consumers’ purchase behaviours?
  • Vegan vs cruelty-free: the politics of labelling and why it matters.
  • What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
  • What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
  • Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
  • How have spam laws improved marketing ethics online?
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
  • The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
  • The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
  • The role of trust in building company reputation and brand equity through CSR initiatives.
  • Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.
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The Ultimate List: 100 Exceptional Marketing Thesis Topics for 2024

Welcome to Research Rebels, the innovative academic support platform for marketing students embarking on the exciting yet challenging journey of thesis writing. As we approach 2024, we've curated 'The Ultimate List: 100 Exceptional Marketing Thesis Topics' to spark your curiosity and guide your research endeavors. Our list encompasses a wide range of topics, from the ethics of pharmaceutical marketing to the nuances of international business leadership. Each topic is designed to inspire your analytical skills and help you create a compelling dissertation that stands out. Dive into our list and discover the perfect subject for your academic masterpiece!

Key Takeaways

  • Our list provides a diverse range of marketing thesis topics that cater to various interests and academic focuses.
  • Each topic is chosen to challenge students to think critically and apply innovative research methods.
  • The topics cover current trends and ethical considerations in marketing, reflecting the dynamic nature of the field.
  • Students can leverage these topics to showcase their understanding of complex marketing concepts and strategies.
  • Research Rebels is committed to supporting students throughout their thesis journey with engaging content and expert guidance.

1. Pharmaceutical Marketing Ethics

Let's talk about the elephant in the room: Is pharmaceutical marketing ethical? It's a question that's been on everyone's lips, especially when you consider the fine line between informing and influencing patients. Now, you're diving into a thesis topic that's as controversial as it is crucial.

First off, you'll want to explore the ethical dilemmas faced by pharmaceutical companies. This includes the tug-of-war between profit motives and patient well-being. How do they balance the scales? And what about the role of healthcare professionals in this marketing mix?

Here's a quick list to get your gears turning:

  • The impact of direct-to-consumer advertising on patient choices.
  • Regulations surrounding pharmaceutical marketing practices.
  • Case studies of ethical breaches and their consequences.

Remember, your thesis isn't just an academic exercise; it's a chance to contribute to a vital conversation. With journals like 'Clinical Ethics' and 'Research Ethics' delving deep into these issues, you've got a wealth of knowledge at your fingertips. So, roll up your sleeves and get ready to tackle the ethical quandaries of pharmaceutical marketing head-on!

2. Gender Differences in Purchase Behavior

Ever wondered why your shopping habits might differ from those of your best friend of the opposite gender? Well, you're not alone! Gender differences in purchase behavior are a hot topic in marketing research. It turns out, men and women often have distinct approaches to buying, influenced by a variety of factors including emotions, practicality, and even societal expectations.

For instance, studies have shown that women are more likely to engage in hedonistic shopping, seeking pleasure and entertainment, while men tend to focus on the functionality and efficiency of their purchases. This isn't just about who prefers shopping for shoes over power tools; it's about understanding the underlying motivations that drive purchase decisions.

  • Women are more likely to be influenced by social media trends.
  • Men often prioritize product specifications and quality.
  • Both genders value price, but may weigh it differently against other factors.

Recognizing these differences can be crucial for businesses aiming to target their marketing strategies effectively. If you're diving into a thesis on this subject, consider exploring how gender impacts consumer preferences and decision-making styles . You'll find a wealth of information, from academic writing guides to interview studies, that can help you craft a compelling argument or uncover new insights into consumer behavior.

3. Impulse Buying and Effective Advertising

Ever wondered why you end up with a cart full of items you didn't plan to buy? Welcome to the world of impulse buying , a marketer's dream and your wallet's nemesis. Advertisements are designed to evoke emotions within consumers, as emotions can greatly influence impulsive buying decisions. By appealing to consumers' desires, marketers can tap into the spontaneous side of shopping.

The relationship between time pressure and consumers' impulsive buying is a hot topic for any marketing thesis. This study will help e-commerce retailers and broadcasters understand consumers' impulse buying behavior better and develop more flexible marketing strategies. Here's a quick list to get you started on the factors influencing impulse purchases:

  • Persuasion by social media and targeted advertisements
  • Limited-time offers creating a sense of urgency
  • Product placement and in-store promotions
  • The role of convenience in online shopping environments

Acting on a sudden urge to buy can be triggered by various online antecedents, especially for young consumers. Persuasion by social media and targeted advertisements act as primers for impulsive shopping in online environments. So next time you click 'Add to Cart' on a whim, remember, there's a whole science behind that urge!

4. Social Media Marketing

Hey there, future marketing maven! Ready to dive into the dynamic world of social media marketing ? It's a digital playground where creativity meets strategy, and the rules are always evolving. Stay ahead of the game by exploring the latest trends and research topics that will dominate in 2024.

For starters, let's talk about the trends. Video content is still king, but now there's a twist— long-form content is making waves, offering depth to the usual quick clips. And playful content? It's becoming the new face of brand personality, so don't be afraid to let loose and have some fun with your campaigns.

When it comes to research, there's a goldmine of topics to explore. From the influence of social media on mental health to its effects on child development, the scope is vast. And let's not forget about the SEO power of social media video —it's a must for your strategy.

Here's a quick list of hot topics you might want to consider for your thesis:

  • The impact of posting times on social media engagement
  • AI in social media data sorting: efficiency vs. trust
  • Digital marketing strategies of streaming giants like Netflix
  • The unique role of micro-influencers on Instagram

Remember, the key to nailing your thesis is to pick a topic that not only excites you but also has the potential to add value to the field. So, go on, pick a topic that sparks your curiosity and could potentially revolutionize the way we think about social media marketing!

5. Black Friday Analysis

So, you're diving into the Black Friday frenzy, huh? Well, it's not just about snagging the best deals anymore. Understanding consumer behavior during this shopping extravaganza can be a goldmine for your thesis. Let's break it down:

First off, consider the psychological triggers that drive people to camp outside stores at ungodly hours. Is it the discounts, the competition, or just the thrill? Then, there's the digital battlefield—how online retailers are changing the game with targeted ads and flash sales.

Here's a quick list to get you started on your Black Friday analysis:

  • The evolution of Black Friday sales strategies over the years.
  • Consumer sentiment analysis: Are people loving or loathing the chaos?
  • The impact of social media buzz on Black Friday sales.

And hey, don't forget to check out the latest research on the topic. Despite the importance of the topic, research on understanding the role of companies in societal change through activism is scarce. Using institutional theory, you could explore how Black Friday might reflect broader societal trends. Also, keep an eye on those websites offering tools for thesis writing, academic projects, and research proposals. They can be a lifesaver when you're knee-deep in data and need some structured guidance.

6. Social Media Influencers and Brand Awareness

Let's dive into the world of social media influencers and their impact on brand awareness. You've seen them everywhere – from Instagram to YouTube, these digital trendsetters are reshaping the marketing landscape. Influencers have the power to amplify a brand's message , reaching audiences in a way that feels personal and authentic.

Consider this: a study on the impact of social media influencers found that brand awareness reached by influencer endorsement can significantly affect consumers' intention to purchase. It's not just about the number of followers; it's the persuasive power these influencers wield that can boost perceived brand credibility and, ultimately, purchase intention.

Here's a quick list to keep in mind when thinking about influencer marketing:

  • Authenticity is key – followers can spot a forced partnership a mile away.
  • Engagement rates matter more than follower counts.
  • A well-matched influencer aligns with your brand values and resonates with your target audience.

Remember, it's not just about picking someone with a huge following. It's about finding the right fit for your brand, someone who can genuinely connect with your audience and create a buzz around your products. So, go ahead, explore the persuasive power of influencers and watch your brand awareness soar!

7. Telemarketing Success Rate

Ever wondered why some telemarketing campaigns take off while others fizzle out? It's all about the success rate, and let's be real, you want to be on the winning side. Understanding the factors that influence telemarketing success is crucial for your thesis. Dive into the socio-demographics of your target audience, because, believe it or not, they play a significant role in the game. Research suggests that aspects of mental health, like happiness, could impact victimization data, hinting at a complex relationship between consumer psychology and telemarketing effectiveness.

But hey, it's not just about the callers and the called. The structure of your campaign matters too. Here's a quick list to keep in mind:

  • Crafting a compelling script
  • Training telemarketers for effective communication
  • Timing the calls just right
  • Following up without being a nuisance

And let's not forget the tools and resources that can make or break your strategy. Academic writing platforms offer a treasure trove of worksheets, guides, and even thesis action plans to help you map out your research. Remember, a well-structured thesis can highlight the nuances of telemarketing success, from the Integrated Marketing Communication (IMC) model to the nitty-gritty of call analytics.

So, roll up your sleeves and get ready to explore the fascinating world of telemarketing. With the right approach, your thesis could provide valuable insights into what makes a campaign resonate with its audience—or what sends it straight to voicemail.

8. Customer Loyalty Programs

Ever wondered how those points you rack up every time you swipe your loyalty card actually work to keep you coming back? Well, you're not alone. Customer loyalty programs are a gold mine for research, and they're evolving every day. From your local coffee shop's punch card to sophisticated algorithmic personalization , there's a lot to explore.

Here's a quick rundown of potential angles:

  • The psychological triggers behind loyalty schemes
  • Comparing the effectiveness of various loyalty program structures
  • The role of data analytics in personalizing rewards

And if you're diving into the deep end, consider how these programs influence customers beyond just repeat purchases. Do they actually enhance brand perception? Or are they simply a transactional tool? These are the kinds of questions that can turn your thesis from ho-hum to groundbreaking.

Don't forget, there are plenty of resources out there to help you craft the perfect thesis. Websites offer tools for thesis writing , academic projects, and research proposals. They provide guides on academic writing, dissertation writing, and interview studies. So, gear up to dissect these loyalty programs and uncover what really makes them tick!

9. Cultural Differences Affecting Advertising

Ever wondered why an ad campaign that's a hit in one country can flop in another? It's all about cultural nuances, my friend. Understanding cultural differences is crucial when creating advertising that resonates across borders. For instance, the values associated with luxury consumption vary significantly between cultures, as highlighted in the study titled 'The Influence of Culture and Gender in Luxury Brand Consumption'.

Let's break it down with a few examples:

  • In Western countries, individualism often drives advertising narratives, focusing on personal achievement and success.
  • Eastern cultures may respond better to community-oriented messages that emphasize collective well-being and harmony.

This isn't just about tweaking the language or images; it's about deep insights into what makes different cultures tick. The study 'A Cross-Cultural Study on the Role of Message Framing in the...' sheds light on how message framing techniques need to be tailored to cultural contexts to promote fair-trade consumption effectively.

Looking ahead to 2024, the outlook for multicultural marketing is all about inclusivity and personalization. According to 'Outlook for Multicultural Marketing and Diversity in 2024', data-driven decisions and cultural personalization will define successful campaigns. So, if you're diving into a marketing thesis this year, consider exploring the rich tapestry of cultural diversity and its impact on advertising strategies.

10. Ecological Awareness in Advertising

Hey there, future marketing mavens! Let's dive into the green side of ads. Ecological awareness in advertising isn't just a trend; it's a movement reshaping the marketing landscape. As a savvy researcher, you'll explore how brands are turning over a new leaf to appeal to the eco-conscious consumer. Here's a quick rundown of what you might cover:

  • The rise of green marketing strategies and their impact on consumer perception.
  • Case studies on successful campaigns that married profitability with sustainability.
  • The role of social media in amplifying ecological messages.

But wait, there's more! You could also look into how ecological awareness influences brand loyalty and purchasing decisions. Imagine dissecting the strategies of companies that have nailed this balance. It's not just about slapping a green label on products; it's about genuine commitment and transparent communication .

Remember, your thesis could be a game-changer. It's not just an academic exercise; it's a chance to contribute to a sustainable future in marketing. So, roll up your sleeves and get ready to dig into the green goldmine of eco-friendly advertising!

11. Product Quality Impact on Consumer Satisfaction

Let's dive into how product quality can make or break consumer satisfaction. You know the drill: you buy something, and it either meets your expectations or it doesn't. But here's the kicker: the effect of product quality on satisfaction is huge . It's not just about whether a product works; it's about how it makes you feel.

Consider this: a study titled '(PDF) Examining the Product Quality Attributes That Influences ...' suggests that even when products are low-priced, their quality still plays a pivotal role in customer satisfaction. So, if you're thinking about exploring this topic for your thesis, you're onto something big. Here's a quick list to get you started:

  • Assess the direct impact of product quality on customer loyalty.
  • Explore the role of quality in brand perception among consumers.
  • Analyze the relationship between product quality and consumer trust.

And remember, a website that offers a thesis action plan and academic project tools can be a goldmine for resources. It's not just about the data; it's about understanding the customer satisfaction journey from a holistic perspective. So, gear up and get ready to uncover the intricate ties between product quality and the hearts of consumers.

12. Consumer Understanding of Brand Values

Hey there, future marketing mavens! Let's dive into the world of brand values and how they resonate with consumers. New research shows that brand values influence what companies consumers choose , and it's not just about the product anymore. It's about what the brand stands for, its ethics, and the overall customer experience.

Consider this: a brand is like a promise, a commitment to certain values and principles. When consumers understand and align with these values, they're more likely to become loyal advocates. For instance, a study comparing Starbucks and McDonald's revealed how consumer perceptions of brand values can significantly impact their buying decisions.

But how do you measure this understanding? Here's a quick list to get you started:

  • Conduct surveys to gauge consumer awareness of your brand's values.
  • Analyze social media engagement to see how consumers interact with your brand's message.
  • Study brand evangelism and how it relates to consumer loyalty.

Remember, building a personal brand in academia or the business world involves reflecting on strengths and being consistent. It's all about creating a unique identity that people trust and want to follow. So, keep these insights in mind as you craft your thesis on the ever-evolving landscape of consumer-brand relationships!

13. Digital Methods for Brand Salience

Hey there, future marketing mavens! Ready to dive into the digital deep end? Let's talk about boosting your brand's visibility in the ever-evolving digital landscape. Brand salience isn't just about being seen; it's about being remembered. And in 2024, it's all about leveraging cutting-edge digital methods to make sure your brand sticks in the minds of consumers.

First things first, you've got to understand the digital ethics of the game. It's a moral maze out there, with human rights and misinformation battles to navigate. But don't sweat it; with integrity as your compass, you'll find your way through. Now, onto the fun stuff!

Here's a quick list to get you started on your path to digital dominance:

  • Utilize AI-driven analytics to track brand awareness and consumer perceptions.
  • Engage with your audience through personalized content that resonates.
  • Implement social media strategies that align with your brand values and speak to your target demographic.
  • Explore the power of micro-influencers who can amplify your message authentically.

Remember, it's not just about throwing your brand into the digital void and hoping for the best. It's about crafting a strategy that's as dynamic as the platforms you're using. So, roll up your sleeves and get ready to set your brand apart with a killer brand awareness strategy that's powered by strong social media marketing. And hey, if you ever feel lost, just think of this as your Ultimate Brand Awareness Guide for 2024!

14. Product Availability Impact on SME Brand Image

Imagine you're a small or medium-sized enterprise (SME) trying to carve out your niche in a crowded market. Your brand image is everything, right? Now, think about how product availability can make or break that image. When your products are readily available , customers see you as reliable and trustworthy. But if they're often out of stock, frustration mounts and your brand image could take a hit.

Here's a quick list to consider when evaluating product availability's impact on your brand image:

  • Consistency in stock levels
  • Communication with customers about availability
  • Strategies for managing supply chain disruptions

Remember, your brand image isn't just about the logo or the catchy slogan; it's about the customer's entire experience with your company. And yes, that includes whether they can get their hands on your products when they want them. Need some guidance on this topic? Websites offer tools and resources for academic writing, thesis revision, and dissertation writing, including guides, templates, and tips for students and professors. They can be a goldmine for your research!

15. Brand Reputation Transition Across Industries

You've seen it happen: a brand that's a household name in one industry decides to leap into another, and suddenly, it's like they're a whole new player. But how do they do it? It's all about the art of rebranding and adapting core values to resonate with a new audience. Take Virgin Cola, for example, which tried to bring its rebellious spirit from music and airlines to the soft drink industry.

When you're tackling this topic, you'll want to dive into case studies that show the strategies and lessons learnt from those who've done it successfully. Here's a sneak peek into what you might explore:

  • The importance of maintaining brand integrity while innovating
  • How consumer perceptions can shift with industry changes
  • The role of marketing campaigns in repositioning a brand

And if you're looking for resources to guide your thesis, websites like Research Rebels offer tools and academic writing guides that can be a game-changer for your project. They provide not just content, but a supportive community to help you navigate the complexities of academic writing.

16. Beauty Brands' Direct Marketing on YouTube

Hey there, future marketing guru! If you're eyeing the beauty industry, you've got to understand the power of YouTube. It's not just about slapping ads on videos; it's about crafting a strategy that speaks directly to your audience. Beauty brands have found a goldmine in YouTube's direct marketing capabilities , and here's why:

  • Authenticity is key. Viewers crave real, relatable content, and beauty brands that deliver this can see a significant boost in engagement.
  • Collaboration with influencers can skyrocket your brand's visibility. Think tutorials, reviews, and the ever-popular 'get ready with me' videos.
  • Analytics are your best friend. YouTube offers deep insights into viewer behavior, allowing you to tailor your content for maximum impact.

Remember, it's not just about the products; it's about the story you tell and the community you build. Dive into the world of YouTube marketing with these insights, and you'll be setting yourself up for a thesis that's as compelling as the latest beauty vlog.

17. Internet Marketing for Global Companies

As you dive into the world of internet marketing for global companies, remember that the landscape is constantly evolving. Navigating this dynamic field requires a keen understanding of both the technological and cultural nuances that influence consumer behavior across borders.

Start by exploring foundational resources like ' Internet Marketing: A Beginner's Guide in 2024 ' from Forbes Advisor, which can offer you a solid grounding in the basics. Then, deepen your knowledge with insights from the Journal of International Marketing , a peer-reviewed journal that's all about advancing international marketing practice, research, and theory.

Don't forget to draw inspiration from successful campaigns. For instance, check out the global marketing strategies of brands like Airbnb and Spotify, as highlighted by VeraContent. These case studies can spark ideas for how to scale your business and resonate with an international audience.

Here's a quick list to get you started on your journey:

  • Understand the digital landscape and its tools
  • Study cultural differences and consumer behavior
  • Analyze successful global marketing campaigns
  • Keep up with the latest trends in search engine marketing and social media ads

Embrace the challenge, and you might just find your brand becoming a household name across the globe.

18. International Market Failure Causes

Ever wondered why some companies make it big internationally while others stumble? Let's dive into the causes of international market failure . First off, it's not just about having a killer product or service. There's a whole lot more at play.

For starters, cultural misunderstandings can tank your global ambitions faster than you can say 'faux pas'. Imagine launching a campaign that's a hit at home but offends overseas customers – yikes! And don't get me started on the legal and regulatory hurdles. Each country has its own maze of rules, and one wrong step can mean game over.

Here's a quick list of common pitfalls:

  • Inadequate market research
  • Poor understanding of local consumer behavior
  • Underestimating language barriers
  • Overlooking local competition
  • Failing to adapt your marketing mix

Remember, knowledge is power. Equip yourself with the right thesis tools and academic guides to navigate these choppy waters. Whether it's templates, planners, or tips for academic excellence, make sure you're prepared. After all, you don't want to be a case study in what not to do, right?

19. Small Companies with Global Appeal

Ever wondered how a small startup can transform into a global phenomenon? It's all about mastering the global markets and connecting with consumers in the most effective way. Small companies with global appeal often share a few key traits: they're agile, innovative, and they understand the power of a strong online presence.

  • Agility allows them to adapt quickly to new markets.
  • Innovation keeps them competitive against larger corporations.
  • Online presence is crucial for reaching a worldwide audience without the need for a physical footprint.

But it's not just about having a slick website or a catchy hashtag. It's about crafting a marketing strategy that resonates across cultures and languages. Take a look at 'What is Global Marketing? See 13 Businesses with Brilliant Strategies' for some inspiration. Remember, resources like Research Rebels can provide an academic project planner and tools for your research proposal, ensuring you're well-equipped to tackle your thesis on this topic.

20. International Business Leadership

So, you're diving into the world of international business leadership , huh? It's a wild ride, with every decision echoing across borders. Leadership in a global context isn't just about being the boss; it's about understanding the nuances of different cultures and markets. Here's a quick rundown of what you need to keep in mind:

  • Cultural Sensitivity : You've got to speak the language, both literally and figuratively. Knowing the customs and values of your international colleagues can make or break your success.
  • Strategic Vision : Seeing the big picture is crucial. How do your decisions align with global trends and economic shifts?
  • Adaptability : Markets fluctuate, politics change, and businesses must evolve. Can you pivot on the fly?
  • Ethical Leadership : With great power comes great responsibility. Are your business practices benefiting everyone involved?

Remember, the goal is to not just lead, but to inspire and drive progress on a global scale. And if you're feeling overwhelmed, don't sweat it. There are plenty of resources out there to help you on this journey, like Research Rebels , which offers tools and resources for academic writing , including thesis action plan, worksheets, and guides for students and professors. They even have articles on academic writing and research to make your thesis journey less daunting.

21. Cultural Differences Impact on Business

Ever wondered why some businesses thrive in international waters while others barely stay afloat? It's all about understanding and adapting to cultural differences . Culture shapes every aspect of a business , from management styles to employee expectations, and it's crucial for success in the global market.

Here's a quick rundown of areas where cultural nuances play a pivotal role:

  • Management and leadership approaches
  • Marketing and advertising strategies
  • Customer service expectations
  • Negotiation and communication styles

For instance, what works in terms of marketing in one country might be a complete turn-off in another due to cultural sensitivities. And when it comes to leadership, the socio-cultural background of management can significantly influence relationships within the company. If you're diving into a thesis on this topic, consider exploring the impact of cultural differences on various business aspects. You'll find a wealth of resources and tools for academic writing, including thesis action plans and guides, to help you navigate through this complex subject. Remember, in the world of international business, cultural intelligence is not just an asset; it's a necessity.

22. War Effects on Companies' Profits

When you think about war, the first thing that comes to mind probably isn't the stock market or corporate profits. Yet, believe it or not, war can have a profound impact on businesses, sometimes even benefiting certain sectors. Despite the ethical concerns , companies in the defense industry often experience a surge in demand, leading to increased profits during wartime.

But it's not just about weapons manufacturers; other industries can be affected too. Here's a quick rundown of how war might influence different business sectors:

  • Defense and Aerospace : Increased government contracts for military equipment.
  • Oil and Gas : Fluctuations in oil prices can lead to windfall profits or losses.
  • Construction : Rebuilding efforts post-conflict can boost demand for construction services.
  • Healthcare : Heightened need for medical supplies and services in conflict zones.

Remember, while some companies might see a temporary boost, war can also disrupt global supply chains, leading to losses for businesses reliant on international trade. If you're diving into this topic for your thesis, consider exploring the ethical implications and long-term effects on the global economy. And if you need help shaping your research, websites like Research Rebels offer thesis writing tools , academic guides, and resources to support students and professors through the process.

23. Successful International Brands Case Studies

Let's dive into the world of international brands that have made a splash across borders. You know the ones—they're the brands that seem to have cracked the code on global appeal. Take the "Share a Coke" campaign , for instance. It's a classic example of a marketing initiative that resonated worldwide, turning a simple beverage into a personalized experience.

But it's not just about clever campaigns. A deep dive into the strategies of these brands reveals a treasure trove of insights. For example, examining the Coca-Cola brand's international strategy can provide a wealth of knowledge on how to propel a brand's presence in various markets.

Here's a quick list of what you can learn from these case studies:

  • The importance of cultural sensitivity and adaptation
  • Innovative marketing tactics that transcend language barriers
  • Building a consistent brand image while catering to local tastes

Remember, every brand's journey offers unique lessons. Whether it's the holistic approach of Research Rebels or the comprehensive analysis of Coca-Cola's international strategy, there's a goldmine of wisdom waiting for you. So, grab your notebook and get ready to uncover the secrets behind some of the most successful international brands!

24. Top Business Languages

Ever wondered why some folks seem to have a knack for international business? Well, it might just be their mastery of top business languages . Knowing the right language can open doors to new markets and opportunities. But hey, don't sweat it if you're not a polyglot yet; starting with any of these languages can give you a leg up in the global business arena.

Here's a quick rundown of languages that are making waves in the business world:

  • English: The undisputed champion of business communication.
  • Mandarin: A must-know for anyone eyeing the Chinese market.
  • Spanish: Widely spoken across the Americas and growing in business influence.
  • German: The language of Europe's largest economy.
  • French: Not just the language of love, but also a key player in African markets.

Remember, it's not just about speaking the language; it's about understanding the culture that comes with it. Dive into resources like the Journal of Interactive Marketing to get a grip on how language shapes business interactions. And if you're knee-deep in thesis work, don't overlook websites offering thesis-related tools and academic writing guides. They can be a lifesaver when you're trying to make sense of international business lingo and practices.

25. Changes in International Trade and more

As you dive into the complexities of international trade, you'll find that 2024 is a year brimming with transformative trends and policies. Last year's policy developments are set to have a profound impact on how global trade operates, especially with the increasing importance of data flows between countries and the emphasis on environmental, social, and governance (ESG) criteria.

Here's a snapshot of what to watch out for:

  • The rise of e-commerce and its integration into traditional trade systems.
  • Mexico's growing role in international trade, expanding its footprint beyond expectations.
  • The unfolding situation of Section 301 China duties and its implications for trade relations.

These topics are not just academic; they're real-world issues that will affect economies and businesses worldwide. Whether you're examining the enforcement of labor standards or the strategic moves of international brands, understanding these dynamics is crucial for any marketing thesis that aims to be relevant and insightful.

In the dynamic world of international trade, staying informed and adapting to changes is crucial for success. Our comprehensive guide, '25. Changes in International Trade and more' , offers valuable insights into the latest trends and strategies in the global market. Don't miss out on the opportunity to enhance your knowledge and skills. Visit our website now to explore the guide and take the first step towards mastering international trade!

Wrapping It Up: Your Marketing Thesis Adventure Awaits!

Phew! That was quite the expedition through the marketing thesis jungle, wasn't it? We've armed you with 100 exceptional topics to kickstart your research odyssey in 2024. Remember, whether you're dissecting consumer behavior or exploring the digital marketing cosmos, your thesis is more than just an academic requirement—it's your chance to contribute to the ever-evolving marketing landscape. So, take a deep breath, pick a topic that ignites your passion, and dive in! And hey, if you ever feel lost, just swing back to Research Rebels for a pep talk or a pointer. We're here to help you navigate through the thicket of research and emerge victorious. Ready to become a Research Rebel? Let's make your thesis journey one for the books!

Frequently Asked Questions

What makes research rebels different from other academic support platforms.

Research Rebels stands out due to its holistic approach, engaging content that utilizes storytelling and humor, comprehensive guidance, and a focus on reducing student anxiety. Our team of experienced educators and researchers ensures that our content is accessible, practical, and supportive, making academic success attainable for everyone.

How does Research Rebels help reduce anxiety for thesis-writing students?

Research Rebels aims to alleviate anxiety by providing clear, actionable steps and guidance throughout the thesis-writing process. By demystifying complex concepts and offering a nurturing environment, we help students feel more prepared and confident in their thesis journey.

Can you provide thesis topics beyond typical marketing subjects?

Absolutely! Research Rebels offers a wide range of unique and engaging thesis topics, including those that touch on current trends, sustainability, and innovative technologies, ensuring that students can find a topic that ignites their passion and stands out academically.

Does Research Rebels cover topics related to international business and marketing?

Yes, Research Rebels covers an extensive array of topics, including international business and marketing. Our topics delve into global company marketing, international market challenges, cultural impacts on business, and case studies of successful international brands.

What type of marketing thesis topics can I find on Research Rebels?

Research Rebels provides a diverse selection of marketing thesis topics, ranging from pharmaceutical marketing ethics to the role of social media influencers in brand awareness. We also explore areas like impulse buying, telemarketing, customer loyalty, and ecological awareness in advertising.

Can Research Rebels assist with topics on the impact of technology in marketing?

Certainly, Research Rebels addresses the intersection of technology and marketing, offering topics on internet marketing for global companies, the efficacy of direct marketing on YouTube, and the role of social media in e-commerce, among others.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgments
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
  • Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
  • Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
  • Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
  • Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References:  This should be completed in accordance with your University’s requirements
  • Bibliography
  • Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

  • Study recent industry trends.
  • Explore consumer behavior shifts.
  • Investigate digital marketing innovations.
  • Analyze branding or market strategies.
  • Consider social and ethical aspects.
  • Select a topic resonating with your passion and research goals.

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31 Marketing Thesis Statements For Students

Discuss How Online Marketing Affects the Brand Image in Light of Insightful Differences Between Paid Search and Organic Search.

Online marketing provides a platform for the brand to interact with the customers and strengthen the bond, making online marketing a significant part of the digital marketing. Eliminating the middlemen, the brand and customer can have a clear communication.

This paper discusses how online marketing has evolved with time and has come up with strategies that help businesses thrive and make money from e-commerce platforms with both paid and organic searches.

By opting for organic search brands make use of SEO to optimize the visibility of their website and enhance the rankings. Pay per click on the other hand focuses on getting traffic from paid search on social media.

In this paper, you will get insight into the workings of both the mediums and decide which one would suit your business best.

Define How Brands Development is Enhanced with Digital Marketing, Green Marketing and CSR Policy.

In the marketing world, digital marketing, green marketing and CSR policy is considered amongst the emerging topics. But the major problem lies in scarce CSR policies and lack of development of green marketing.

This study is inclined to understand how brand development is enhanced with  digital marketing, green marketing as well as CSR policies. In order to find that out, researchers would be using the quantitative method to collect data with a close ended questionnaire.

Smart PLS and Structural Equation Modeling (SEM) would be used to conduct the analysis which would reveal the impact green marketing has on the brand development.

Highlight Issues Faced by Engagement of Consumer Brand With Respect to Placement.

This study aims to highlight how Consumer Brand Engagement (CBE) is positioned with respect to marketing literature which would help contribute to a wider perspective.

Presently, several studies on the related topic overlap in the marketing literature because brand theory lacks systematic precision, especially with respect to the feelings of the consumer about brands and their part in building brand equity.

Qualitative research will be used for this empirical study where the problems and issues regarding specific affirmation of CBE in marketing literature would be identified. The study primarily focuses on finding a rationalization of the theory and devising an ideal system.

Understanding the Brand and the Significance of its Dimensions in the Marketing Management.

Importance of marketing and related topics is trending as if brand management has become an independent discipline.

In economic and strategic views, the brand holds value as a valuable asset. A brand is considered as an intangible asset that has room for growth and profitability in the longer run.

The concept of brand was introduced over a hundred years ago which has evolved with time. It was used to tell products apart with respect to different buyers, sellers, manufacturers and competitors.

This study will elaborate on the importance of the brand and its dimensions involving different views and perspectives.

How to Improve Social Media Marketing Strategy and Decisions Via Dependent Multi-Dimensional Formation of Opinions?

When talking about interesting topics in social media marketing is formation of opinion. This study defines an innovative way of forming opinion by a dependent multidimensional method.

This method focuses on numerous dependent opinions that includes modifying opinions about one aspect that can affect the opinion about another aspect. This sharing of opinions is done between agents who trust each other thus using a directed graph in modeling the trust network.

By using this algorithm in marketing, the opinions can be predicted and help create management reports that would facilitate the strategy and decision making. This prediction of opinion by the agent can be used to identify suitable products and match them to the right customers defining the best marketing strategy.

Discuss Emerging Applications and Theoretical Development in Digital and Social Media Marketing.

This paper discusses issues and implications of social and digital marketing in emerging markets that require significant adaptations of theories developed and approaches that are employed in the modern world.

The study is not only designed to highlight and investigate problems but also to identify innovative theoretical approaches and practical implications of digital marketing such as electronic word of mouth, demographic lags in digital marketing, mobile marketing and more.

Drastic increase of geographical reach is equipping the consumers to have an  influence on brands, products and services. Communication technologies speak greatly about how consumers express their social, emotional and materialistic needs.

A Study of Benefits and Barriers to Marketing in the Public Sector.

The economy globally has brought social and economic changes that have enabled the organizations to extend their vision to a great extent, beyond consumer and business markets.

Marketing of the public sector requires comprehensive investigations, not only into the research topics looked into in the past but also the challenges the future beholds.

So this study basically provides a bibliometric view of the theoretical framework that identifies both the benefits and barriers of marketing in the public sector. Four theoretical clusters will be taken into account for the study namely: public health, education, urban politics and social economics.

Identify The Current Trends and Development of Digital Marketing and Relationship Marketing.

State of the art information and communication technologies have completely transformed the way businesses communicate and maintain relationships with their customers.

This study reviews the major topics of academic research that are related to digital marketing and building relationships. The discussion revolves around SEO marketing, co-creation marketing, email and website marketing, social media marketing and more.

Keeping these in view this research paper proposes a research direction for the future that involves AI enabled service automation and emerging technologies such as blockchain and internet of things (IoT).

The primary focus of the paper is about providing a comprehensive image of the connection between digital marketing and relationship marketing.

Explain the Scope of Entrepreneurship Education in the Future Along with Digital Marketing.

Courses related to entrepreneurship education and digital marketing are usually studied separately but some topics overlap them both. The objective of this study is to discuss in detail as to how more digital techniques can be added to entrepreneurship education.

This became significantly useful with Covid 19 when most of the courses transitioned into an online format. The entrepreneurship educators need to take into account the increasing use of digital technology and embed it in their digital marketing courses.

Recommendations regarding future research are discussed in this paper that sheds light on how digital marketing is relevant for the entrepreneurship educators.

Discuss the Marketing Management in Context to the Digital Marketing and Consumer Behaviour.

Marketing management requires a holistic view of managerial thinking to understand and interpret the current marketing environment trends. Technology is key in business related issues since it greatly affects the digital marketing concept.

Consumer behavior on the other hand has always been popular because of the nature of concept. Given the era today, the relationship between brand and consumer is either brand driven or consumer driven.

This paper aims to examine the marketing management in two perspectives, digital marketing and consumer behavior. Highlighting relevant topics, the study revolves around a holistic approach for marketing management.

Elaborate on How Affiliate Marketing can Help Drive Traffic and Increase Customer Activity.

Affiliate marketing plays a pivotal role in driving traffic and promoting customer activity. It increases online business traffic and sales by external referrals highlighting latest scholarly research.

This study covers an extensive research of topics and perspectives that include program management, networking and customer satisfaction.

Students, academicians and practitioners who are seeking information on ways to extend customer activity are prone to be benefitted from this study.

How do Affiliate Marketing Play a Moderating Effect in the Development of a Culture in the SME Sector?

The major objective of affiliate marketing is to use the online distribution channels to promote products and services via third parties. The application however has been limited despite being highlighted as an efficient mode of encouraging SMEs to compete globally.

This paper defines numerous state of the art technological models that can be used to highlight intent for affiliate marketing that can be used for SMEs. The research model includes developmental culture so that its moderating effect can be gauged.

A low developmental culture signifies the connection between expected usefulness and the thought of using affiliate marketing whereas the bond becomes strong between intention and compatibility with high developmental culture.

Discuss How Supply Chain Strategy and Affiliate Marketing Can Increase the Demand of E-Commerce With Keeping Social Media as Point of Value.

This study discusses some of the most influential strategies of affiliate marketing and supply chain that are most beneficial and can be used via social media websites. This practice can boost the demand for e-commerce.

Keeping in view the quantitative approach, the researchers will distribute questionnaires to collect data which will reflect on the awareness level and dependency of businesses on social media websites.

Additionally, CPC/PPC appears to be one of the most influential social media strategies for endorsement and marketing.

Study the Impact of Affiliate Marketing in E-Business With Respect to The Consumers.

Affiliate marketing is also referred to as associate marketing that includes three parties namely: advertiser, publisher and consumer.

The paper aims to find the inner markings of affiliate marketing including the marketplace where participants get to explore the characteristics of a long term and successful relationship.

In order to analyze the consumer perspective, a mixed method approach will be used with an online questionnaire survey.  The results would help rate the product price, quality, buying trend and quick ways to promote the product in a way that it effectively reaches the customers.

Highlight the Importance of Artificial Intelligence and Big Data With Respect To The Techniques, Tools and Opportunities in Affiliate Marketing.

Qualified experts and relevant literature can help implement big data into affiliate marketing. This paper highlights six areas where AI can be beneficial including affiliate management, affiliate recruitment, tracking, forecasting, product data feed optimization and attribution.

The study further elaborates there are three major benefits of using affiliate marketing channels: incentivising publishers, saving time and decision making support.

Although an in depth study of this research topic would better validate the results. The present study would reflect on how implementation of Artificial Intelligence technology can help a business get competitive advantage.

Discuss if Robotic Process Automation is a Good Tool for Social Media Marketing.

Using thorough interview research for this study, it will interview stakeholders related to social media marketing to get their opinion about the goods and bads of social media marketing.

The paper illustrates the process of using the computer capability to integrate the manual method into an automatic process. Since social media marketing and social commerce is gaining widespread popularity, RPA is a hot topic that requires manpower and manual work.

Highlighting the positives and negatives of social media marketing, the article reviews a deep interview research method.

Conduct a Bibliometric Analysis of How Word Of Mouth Impacts Social Media Marketing.

Customer engagement is shaped by digital technology and platforms such social media share experiences of customers who have a first hand experience of using the product or service.

With the increasing trend of artificial intelligence, big data and influencers, the demand and supply of products is facilitated. This paper will focus on identifying the size, scope and exemplary work with a bibliometric review that will highlight the gaps across disciplines.

In addition to highlighting gaps, the study identifies opportunities to advance in understanding, design and intervention for critical decision making.

Conduct an Exploratory Analysis to Define the Role of Social Media Influencers in Politics.

Social media influencers have a great impact on their followers, their attitudes and their purchasing choices which in turn has a great impact on marketing and branding.

Numerous influencers now have addressed political issues during political events. Using the exploratory research methodology, this study investigates the level of engagement of these influencers in politics.

The study strives to identify the key role of influencers in politics where their respective digital spaces have created a third space where they have a great impact on politics with the influence they have over their followers.

How Can Social Media Marketing Help Establish a Connection With Generation Z?

Talking about the participation of Generation Z, the frequency of their social media usage has gained quite the attention. This generation is particularly comfortable with the use of technology but their abilities are somewhat limited.

This paper talks about connecting to the Generation Z via social media since that’s where their focus rests. Commonly referred to as digital natives, they are naturally competent and comfortable with the presence of technology.

The objective behind this study is to highlight strategies that help connecting to Generation Z via social media.

Analyze How International Marketing Has Evolved in the Digital Era.

This paper analyzes the opportunities and challenges of international marketing strategy faced by businesses in this technologically advanced era. The study strives to identify ways in which international marketing methodologies can be reviewed and developed accordingly.

The effectiveness of international marketing strategies is considered using internet-enabled technologies including foreign market selection, external environmental solution, strategy implementation and more.

All in all the study is directed towards the way digital technologies shed light on the foreign market choices of the firm when it adopts effective marketing programs and offer insight accordingly.

Define the Role if Content Marketing in E-Commerce Platforms With Respect to Online Celebrity Economy.

Celebrity endorsements over the internet are gaining widespread popularity over social media and an approach preferred by e-commerce sellers. The purpose of this study is to contribute in capturing first-order and second-order effects both practically and theoretically with respect to marketing outcomes in e-commerce.

A cross-sectional regression method will be used to see how the internet celebrity endorsement holds an economic value along with a panel vector autoregressive model to analyze the relation between celebrities and consumers.

The study would examine how content marketing trends and the sales performance of e-commerce affect the relationship between celebrities and consumers. Also the paper will be insightful for the e-commerce retailers that would highlight online economic values of celebrity endorsement and innovative content marketing practices.

A Literature Review of the Social Media Content Marketing Drivers in the Banking Sector.

This study outlines an elaborate review that defines the mechanics of social media content marketing along with highlighting several benefits for the banking sector.

The market is transitioning from a market-driven stature to a more technologically advanced network-oriented economy.  The banking sector has been part of the digital wave where they are bound to focus and redefine the outlook of  digitalisation processes as they experience a drastic change in consumer behavior and purchasing habits.

This research paper defines numerous strategies related to digital media content marketing that let banks achieve their goals.

Discuss the Intermediary Role Played by E-Word of Mouth in Building Ties Between Content Marketing and Green Purchase Intention.

A quantitative approach is taken in this paper to analyze the mediating role of E-WOM when it comes to the relationship between content marketing and green purchasing intentions.

Social communication theory is the basis of this study where a questionnaire would be distributed to collect relevant data from the general managers.

The paper would help in gathering knowledge if customer intentions can be boosted to purchase green products through word of mouth and appropriate marketing content.

Discuss The Impact of Content Marketing Strategy on Customers Keeping in View The Global Market Conditions.

The marketing world is constantly changing and that too at a very fast pace. The objective of this study is to evaluate the importance of global marketing strategy to communicate with the customers.

This research paper will be discussed in four parts including theoretical aspects, data collection methodologies, analysis of the results with SPSS program and recommendations for development of global market strategy.

As a result, this paper will yield an extensive view of how global marketing strategy can be used to influence users and how important communication is key.

Discuss How the Interaction  of B2B Marketers Con Develop an Understanding to Produce a Co-Owned Marketing Strategy.

The purpose of the paper is to analyze how business to business marketing managers contribute to the knowledge development of a culture by connecting with the personnel present in customer firms to come up with a mutually beneficial marketing strategy.

Using a qualitative approach, questionnaires would be distributed to senior B2B marketing managers to collect data. Grounded Theory Technique and Mind Map Method will be used to show how the thoughts of these senior managers are processed and how knowledge is transferred.

The paper is also an insight into the significance of limitations set for the cooperative marketing action, B2B integrated marketing intelligence and planning.

Discuss How to Take a Systematic Approach of B2B Digital Content Marketing in Unexpected Situations.

This research is focused on elaborating an integrative framework for providing significant content that helps businesses manage uncertain situations especially during a crisis.

Looking through the perspective of a business awareness, the paper is based on findings from the literature review keeping in view the content types directed towards industrial environment awareness and emotional awareness during a pandemic crisis.

The integrative framework in the paper equips the society and the businesses within it to manage uncertain situations with the valuable content that they have gathered.

Discuss the Implications of Artificial Intelligence in B2B Marketing for Market Knowledge.

This paper outlines  how knowledge based marketing is affected by artificial intelligence in the B2B sector. This write up defines the base for any artificial intelligence system in the form of building blocks.

Also, the study discusses implications related to market knowledge in the B2B sector and sets the ground basis for future research opportunities.

The research will illustrate how artificial intelligence can affect the B2B marketing functions originality and conceptualizes the phenomenon from a management’s view point. It will however call for scholarly research for the said topic.

How To Pursue an Effective B2B Digital Marketing Strategy in an Emerging Market?

Businesses operating in developing countries have to deal with the growing need of the internet, online purchasing methods and social media platforms to buy and sell products.

The marketers are yet to find out about how company initiated influence (inorganic) and market initiated (organic)digital communications affect the customer acquisition and B2B sales.

Impressions gathered through this study include that even if the sources of the digital marketing remain constant, the related components exert an influential pattern on the emerging market.

Discuss How Email Marketing Campaigns Affect E-Commerce in the Fashion Industry?

The objective of the study is to analyze the response from numerous email campaigns to see sales conversions and flow of traffic on the website. Taking the explanatory and descriptive approach, the study would include assessment of the proposed research questions.

Key findings of the research include that informative email campaigns were successful in sales conversions. While the cost effective email campaigns resulted in greater amount of traffic flow on the website.

Hence, the fashion brand can adapt its digital strategy to cater to the mailing list in a better way.  They have the capability to steer their content way beyond their digital marketing strategy.

Analyze Network Marketing Strategies That Support Marketing and Sale of Technologically Advanced Products in Micro Economics.

Products based on high tech state of the art  technology face quite a lot of challenges including high investment cost for development of products, costly work force and low life expectancy to name a few.

The challenges related to marketing these products include dynamic environments, big competitors with high resources and high customer expectation with limited resources are some of the few issues.

Qualitative method used in this research will provide a favorable reward plan in network marketing so that enterprises offering technologically advanced products can address their issues and overcome their problems.

Find Out How International Marketing Function Influences the International Firms.

The role of marketing has gained quite the media attention both academically and publicly.  Recent studies show a decrease in marketing function influence as a result of poor performance.

The objective of this study is to analyze the general marketing and international marketing to determine the influencing factors.

This study examines the old models with international context. It also uses a set of strategic international orientations and finds out if synergy exists between them.

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International Journal of Scientific Research and Management (IJSRM)


The green movement has been expanding rapidly in the world. With regards to this consumers are taking responsibility and doing the correct things. Consumer awareness and motivation continue to drive change in the marketplace, notably through the introduction of more eco-friendly products. Compared to consumers in the developed countries, the Indian consumer has much less aware of environmental issues like global warming. Successful marketing has always been about recognizing trends and positioning products, services and brand in a manner that supports buyer intentions. Today, many companies have accepted their responsibility to protect our environment. So, products and production process become cleaner. More companies introduce green products and it helps to change the polluted world. " Go green " , because they realize that they can reduce pollution and increase profits at the same time. Green marketing is a creative opportunity to innovate in ways that make a difference and at the same time achieve business success. This paper investigates consumer perception and attitude of purchasing eco-friendly products.

examples of marketing thesis

Menghua Shi

Purpose – The green marketing concept emerged in the late 1980s, and many hotels have since implemented a variety of green marketing strategies, such as the use of the " green hotel " label to project a green image and attract potential customers. However, some companies that have launched environment-based promotions have been accused of " green washing " by their customers. This study aims to investigate the gap between hotel manager and customer perceptions of the relative importance of green marketing-related activities. Design/methodology/approach – Two sets of 30-statement questionnaires designed for hotel managers and customers were used to gauge respondents' perceptions of a variety of hotel green marketing-related activities. Independent samples t-tests and one-way analysis of variance (ANOVA) were used to examine the significant differences between the ways in which hotel managers and customers rate the importance of these activities. Findings – The two statements that gained the highest level of agreement amongst both hotel managers and customers were: " The internet is an effective channel for marketing a hotel's green initiatives directly to customers " ; and " Green hotels can elevate industry members' image and reputation to attract green tourists who demand green accommodation when travelling ". Both also perceived: " The environmental claims in advertisements are often met with criticism from competitors and consumer organisations " ; " Hotel customers are willing to pay a higher price for eco-facilities " ; and " Customers are willing to pay a higher green price if part of the amount paid is donated to green activities " to be the three least important statements. The results also indicated ten over-perceptions and three under-perceptions amongst hotel managers, thus implying that they may require a better understanding of customer expectations. Several demographic differences were also identified. Female hotel managers and customers were found to be more concerned with green hotel products and a green image; hotel managers aged over 59 were found to have reservations about certain green marketing strategies probably because of service quality issues, although green supporters are in general older than average; younger customers aged between 20-29 become more concerned about environmental issues; and customers with a Master degree level of education or above challenged whether hotels are truly innovative in their development of green products and services and had reservations about the use of eco-labels. Research limitations/implications – The results of this study may not reflect the full picture of managerial perceptions of green hotel marketing, as the sample was restricted to hotels on the Hong Kong Hotels Association list. Researchers may thus wish to undertake further studies with larger hotel samples over a longer time period in future. Drawing on the foundations laid by this study, future researchers may also wish to investigate smaller, lower-ranked hotels, which may experience greater challenges in implementing green marketing strategies than those considered here. Originality/value – Few studies to date have investigated green hotel marketing. The findings of this study can be viewed as a preliminary step towards greater understanding of green hotel marketing-related activities.

Ahmad Bemisal Durrani , Ahmad Tisman Pasha

The aim of this research is to explore the influence of green marketing mix on customer satisfaction. The data was collected through survey questionnaire using 5 point Likert scale from the sample of 230, but 203 useable responses were received. The data was analyzed in SPSS 22. Correlation and regression tests were applied to get the results. The findings indicted the green marketing mix and its dimensions are significantly and positively correlated to customer satisfaction. It also indicated that green marketing mix is very strong predictor of customer satisfaction. Green environment is the need of today’s era so the research highlights that the customer satisfaction can be achieved using green marketing mix. As the concept of green marketing is still emerging, we will recommend more similar studies with larger and different population. We will also recommend this study in the presence of moderating variables like gender, age, income.

Ambalam Pushpanathan

In the last decade, consumers have become more open-minded on ecological issues. Green marketing refers to selling product or rendering services based on environmental gain. It comes into continuation in late 1980s and early 1990s. Green marketing is rising quickly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas of our economy, it does not just lead to environmental safety but it also generates new market and job opportunities. Companies that are green stewards stand a chance of gaining many satisfied and loyal customers. Hotel company managers increasingly have to take environmental issues into account. Hotel industry in Sri Lanka has become one of the major income sources to the GNP. With the end of three decades war in Sri Lanka, hotel industry is developing more increasingly. And hotels are developing and implementing different kind of strategies to win the market through enhancing their customer satisfaction. On the other hand customers are now looking for more eco friendly hotels which secure their health and enhance their satisfaction. The research question of the present study is, how green marketing practices impact on customers satisfactions? Green marketing is a tool for protecting the environment for the future generation. It has a positive impact on environmental safety. Because of the growing concern of environmental protection, there is an emergence of a new market which is the green market. For Hotels to survive in this market, they need to go green in all aspect of their business. Consumers want to identify themselves with hotels that are green compliant and are willing to pay a premium for a greener life style. As such, green marketing is not just an environmental protection tool but also, a marketing strategy. The main objective of the present study is to analysis the relationship between green marketing practices and customer satisfaction. Three hotels in Wennappuwa area were selected for the presents study, such as Club Dolphin Hotel Waikkal, Ranweli Hotel Waikkal and Hotel Heaven Inn. 100 customers selected as sample for the present study. 45 customers were selected from Dolphin Hotel, 35 customers were selected from

IJAR Indexing

This study aims to investigate the Green Supply Chain Management Practices followed by an Aluminum Industry in India to protect the environment. The study has been made through interviews and questionnaire surveys among the employees of the same industry. The perception of the employees relating to Green Supply Chain Management Practices and environmental performance are studied. The data were analyzed using ?MEAN SCORE?. The results show the factors and the dimensions that are to be taken care by the industry for successful implementation of Green Supply Chain Management.

Mathew Lawrence

Environmental problem is a critical treat to humanity. Many developed countries have already taken actions to prevent this problem. India is still in its nascent stage of developing green and sustainable marketing strategies. In India majority population is young and any behavioral change among them can create a huge turnaround for any company. This study throws light on green marketing and its impact on youth. The research is conducted with probing questions on environmental awareness, knowledge, perception of consumers towards green marketing and perceived barriers faced by consumers in adopting green marketing.

Journal of Product & Brand Management

Joan Lindsey-Mullikin


The research which was undertaken from January to April 2015 looking at the effect of green marketing strategies on corporate image in the cement manufacturing industry in Zimbabwe. The main purpose of this study is to assess the effects of green marketing strategies that is green promotions, eco-labelling, eco-production and green purchasing on corporate image. Literature review was carried out on the effects of green marketing strategies on corporate image particularly effect of green promotion on corporate image , effect of eco-labelling on corporate image, effect of eco-production on corporate image and effect of green purchasing corporate image as discussed, to find similarities and differences from different authors who studied green marketing variables and in this study major authors were Frunan (2010), Gassmann (2011), Ham (2011) and Bauer (2013). Pragmatism and both descriptive and exploratory research design were adopted which allows the gathering of data and description of events through organizing, tabulating, depicting and describing the data gathered. Simple random sampling, and judgemental sampling were used to select the respondents of which the procedures give each unit of the population an equal chance of being picked as well as allowing flexibility on the part of the researcher to use readily available participants. A sample size of 221 particularly 200 customers and 15 middle managers and 6 senior managers was used. SPSS V20 was used to analyze data and presentations were done in the form of table, bar-graphs, and pie-charts. Qualitative information was discussed to reflect the views of the respondents on the effect of green marketing strategies on corporate image in the cement manufacturing industry in Zimbabwe. The major findings are that if fully implemented green marketing strategies results in a positive corporate image as all cement manufacturing stakeholders want cement manufactures to install genuine green promotions, trust worth eco-labelling programs, practical eco-production processes strategies and credibility and fair green purchasing activities. In view of the above findings the study recommended that there is need for cement manufactures to be open to its various stake holders in the industry to generate trust which is an important builder of corporate image. On further research, a gap still exist on impact of green marketing on customer loyalty, so that the organisations will find solutions on how to convert the customers they have acquired into partners or advocates.

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Carla Grace

Journal of Management Sciences

Dr. Irfan Hameed , Idrees Waris


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Prize-Winning Thesis and Dissertation Examples

Published on September 9, 2022 by Tegan George . Revised on July 18, 2023.

It can be difficult to know where to start when writing your thesis or dissertation . One way to come up with some ideas or maybe even combat writer’s block is to check out previous work done by other students on a similar thesis or dissertation topic to yours.

This article collects a list of undergraduate, master’s, and PhD theses and dissertations that have won prizes for their high-quality research.

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Award-winning undergraduate theses, award-winning master’s theses, award-winning ph.d. dissertations, other interesting articles.

University : University of Pennsylvania Faculty : History Author : Suchait Kahlon Award : 2021 Hilary Conroy Prize for Best Honors Thesis in World History Title : “Abolition, Africans, and Abstraction: the Influence of the “Noble Savage” on British and French Antislavery Thought, 1787-1807”

University : Columbia University Faculty : History Author : Julien Saint Reiman Award : 2018 Charles A. Beard Senior Thesis Prize Title : “A Starving Man Helping Another Starving Man”: UNRRA, India, and the Genesis of Global Relief, 1943-1947

University: University College London Faculty: Geography Author: Anna Knowles-Smith Award:  2017 Royal Geographical Society Undergraduate Dissertation Prize Title:  Refugees and theatre: an exploration of the basis of self-representation

University: University of Washington Faculty:  Computer Science & Engineering Author: Nick J. Martindell Award: 2014 Best Senior Thesis Award Title:  DCDN: Distributed content delivery for the modern web

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University:  University of Edinburgh Faculty:  Informatics Author:  Christopher Sipola Award:  2018 Social Responsibility & Sustainability Dissertation Prize Title:  Summarizing electricity usage with a neural network

University:  University of Ottawa Faculty:  Education Author:  Matthew Brillinger Award:  2017 Commission on Graduate Studies in the Humanities Prize Title:  Educational Park Planning in Berkeley, California, 1965-1968

University:  University of Ottawa Faculty: Social Sciences Author:  Heather Martin Award:  2015 Joseph De Koninck Prize Title:  An Analysis of Sexual Assault Support Services for Women who have a Developmental Disability

University : University of Ottawa Faculty : Physics Author : Guillaume Thekkadath Award : 2017 Commission on Graduate Studies in the Sciences Prize Title : Joint measurements of complementary properties of quantum systems

University:  London School of Economics Faculty: International Development Author: Lajos Kossuth Award:  2016 Winner of the Prize for Best Overall Performance Title:  Shiny Happy People: A study of the effects income relative to a reference group exerts on life satisfaction

University : Stanford University Faculty : English Author : Nathan Wainstein Award : 2021 Alden Prize Title : “Unformed Art: Bad Writing in the Modernist Novel”

University : University of Massachusetts at Amherst Faculty : Molecular and Cellular Biology Author : Nils Pilotte Award : 2021 Byron Prize for Best Ph.D. Dissertation Title : “Improved Molecular Diagnostics for Soil-Transmitted Molecular Diagnostics for Soil-Transmitted Helminths”

University:  Utrecht University Faculty:  Linguistics Author:  Hans Rutger Bosker Award: 2014 AVT/Anéla Dissertation Prize Title:  The processing and evaluation of fluency in native and non-native speech

University: California Institute of Technology Faculty: Physics Author: Michael P. Mendenhall Award: 2015 Dissertation Award in Nuclear Physics Title: Measurement of the neutron beta decay asymmetry using ultracold neutrons

University:  Stanford University Faculty: Management Science and Engineering Author:  Shayan O. Gharan Award:  Doctoral Dissertation Award 2013 Title:   New Rounding Techniques for the Design and Analysis of Approximation Algorithms

University: University of Minnesota Faculty: Chemical Engineering Author: Eric A. Vandre Award:  2014 Andreas Acrivos Dissertation Award in Fluid Dynamics Title: Onset of Dynamics Wetting Failure: The Mechanics of High-speed Fluid Displacement

University: Erasmus University Rotterdam Faculty: Marketing Author: Ezgi Akpinar Award: McKinsey Marketing Dissertation Award 2014 Title: Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

University: University of Washington Faculty: Computer Science & Engineering Author: Keith N. Snavely Award:  2009 Doctoral Dissertation Award Title: Scene Reconstruction and Visualization from Internet Photo Collections

University:  University of Ottawa Faculty:  Social Work Author:  Susannah Taylor Award: 2018 Joseph De Koninck Prize Title:  Effacing and Obscuring Autonomy: the Effects of Structural Violence on the Transition to Adulthood of Street Involved Youth

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Dissertation Topics in Marketing Actual in 2024


Table of contents

  • 1 How to Choose the Right Topic for Your Marketing Dissertation
  • 2 Branding Dissertation Topics
  • 3 Digital Marketing Dissertation Topics
  • 4 MBA Marketing Dissertation Topics
  • 5 Interesting Marketing Dissertation Topics
  • 6 Social Media Marketing Dissertation Topics
  • 7 Relationship Marketing Dissertation Topics
  • 8 Fashion Marketing Dissertation Topics
  • 9 Sports Marketing Dissertation Topics
  • 10 Ethics in Marketing Dissertation Topics
  • 11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

  • Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
  • The company branding and its effect on business productivity.
  • What is the significance of social media marketing for brand development?
  • Is there cultural meaning in brands, and why?
  • Branding and its nature. Comprehensive evolution study.
  • The relations between the brand, customers, and their emotions.
  • Why is brand management essential for achieving profitability?
  • Branding and the importance of having a top product that attracts customers.
  • How can the use of digital methods increase brand standing?
  • Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

  • Modern customers and how social media applications can affect their behavior.
  • Marketing and landing pages, and why they are so important to have.
  • Google and Amazon ads and how they are a necessity for online commerce.
  • Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
  • What exactly is the role of the Internet? How does it influence customers’ behavior?
  • Smart devices and their effects on boosting company sales.
  • Is it essential to analyze the consumer’s psychology in marketing strategies?
  • How have stars and influencers affected online sales and strategies?
  • Digital marketing. Is it better for the customer to interact with a machine or an employee?
  • Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

  • Digital and mobile marketing. What are their strengths and weaknesses?
  • Note the difference between offline and online market goods and how clients respond to them.
  • Management and its response to boycotts. What is the proper reaction?
  • What are the customer’s reactions during periods of recession and crisis?
  • Customer profile gender, age, and ethnicity. How do they affect online purchases?
  • What is the importance of a successful branding strategy, and how does it attract loyal customers?
  • How does color relate to brands and affect sales in the clothing industry?
  • Strategies about charity. Why are they important, and how do people regard them?
  • Best sales strategies that make consumers buy food online.
  • E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

  • Should we combine offline with online techniques to increase sales in the digital business model?
  • Politics and their effects on marketing strategies.
  • What are the best and worst parts of SMS marketing? Is it an actual concept?
  • The concept of standardization in the field and how it affects the clients.
  • How does brand value affect the customer’s decision?
  • How do retention and innovation go hand in hand? What are the effects?
  • Family packs and oriented online commerce strategies.
  • Online trends and their impact on marketing techniques. How have they changed during the past ten years?
  • The power of customization in e-commerce and how it affects sales.
  • Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

  • Are Google, Amazon, and Facebook ads convenient for digital trade?
  • Effects of social media and the impact they have on customers.
  • Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
  • Is it good for huge corporations to use social media and focus on younger customer groups?
  • How can products and online services affect customer loyalty to the brand?
  • Are influencers and famous actors a good strategy to increase your audience?
  • Social media and its significance in modern marketing promotion campaigns.
  • How can online content marketing build a larger presence and loyal customers?
  • Are social media suitable for branding or just boosting a company’s sales?
  • Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

  • How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
  • Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
  • How can the decision-making process affect cultural or ethical influences?
  • Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
  • Why is it important for a company to learn more about its client’s psychoanalytical model?
  • Differences between the classes and racial discrimination when targeting different ethnicities.
  • E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
  • What is the risk when dealing with unhappy customers and boycotts?
  • When is it reasonable to change prices, and how do clients see these changes?
  • Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

  • Are fashion marketing strategies mainly aimed at women, and why?
  • Social media applications and their influence over fashion commerce strategies.
  • Fashion marketing techniques and logistics. The importance of proper planning.
  • What are the best ways to identify your clients in fashion marketing?
  • Best ways to create the ultimate customer experience in fashion.
  • Should fashion strategies spin around famous influencers or not?
  • Can sales be predicted effectively in fashion marketing, and how?
  • Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
  • How can data suggest the best decisions in fashion promotion, and why?
  • The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

  • Is it a good idea to use famous sports stars in promotion strategies?
  • World Cup 2022 and its importance for great marketing campaigns.
  • How can Esports be a suitable advertising platform? Best practices in the field.
  • Are behind-the-scenes images a good move in promotion strategies or not?
  • Advertising and betting platforms. Correlations and how these companies advertise on sports media.
  • How can bets influence sports marketing, and how are they connected?
  • Best advertising strategies. Teasers and previews before the start of a competition.
  • Women in sports and how they advance sports marketing.
  • What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
  • Ticket purchases. Why is it one of the best promotion revenue streams?


Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

  • What is the impact of goods labels on the clients’ purchase behavior?
  • Exploring the depths of Amazonia jungles. Is it green or greenwashing?
  • How do corporate behavior and ethics influence customer sales? Investigation.
  • Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
  • How have spam rules and laws improved online ethics for consumers?
  • Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
  • Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
  • The effects of the code of conduct of some stores. How does it affect customers?
  • Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
  • How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

  • In what ways does a company determine consumer behavior and maximize the benefit from it?
  • Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
  • Client behavior study. Why do women purchase more fashion goods than men?
  • What are the aftereffects of neglecting your target group’s consumer behavior?
  • Consumer behavior. How can the use of indecent language influence the young population to buy more?
  • Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
  • Client’s behavior and why it is difficult to market goods in today’s busy world.
  • Innovation is a way of retaining a brand’s value even after a recession.
  • Product outreach and the consumer’s behavior towards it.
  • Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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Dissertation & Thesis Examples 📖

Real-world examples and samples from leading universities

Need some inspiration for your study? You’ve come to the right place. Here we showcase a collection of dissertation and thesis   examples to help you get started. All of these are real-world studies from actual degrees (typically PhD and Master’s-level).

PS – If you’re looking for examples of specific dissertation chapters (e.g., literature review or methodology), you can also check out our collection of free templates .

Discipline-Specific Examples

  • Business & management
  • Political science

Stage-Specific Examples

  • Proposal/pitch
  • Literature review
  • Methodology

Examples: Business & Management

Below you’ll find a sample of business and management-related dissertations and theses covering a range of topics.

Title: Interaction Among Supply Chains: Consumers, Firms and Policymakers Author: Yuanchen Li Year: 2020

This PhD thesis examines the dynamics of supply chain relationships across three levels: the interactions between firms and consumers, suppliers and buyers, and firms and governments. The research aims to provide insights into the complexities of supply chain dynamics and their implications for various stakeholders.

Title: Essays in Firm-Level Patenting Activities and Financial Outcomes Author: Michael J Woeppel Year: 2020

This doctoral dissertation explores financial dynamics in two key areas: investment valuation and the performance of small innovative firms. The first chapter introduces a new metric, PI q, which incorporates the replacement cost of patent capital into the traditional Tobin’s q calculation. The second chapter examines small innovative firms, finding that they achieve higher returns for up to five years compared to non-innovators.

Title: Analysis of Design Artifacts in Platform-Based Markets Author: Vandith Pamuru Subramanya Rama Year: 2020

This dissertation investigates design issues within digital platform-based markets through three essays. The first essay explores the economic impact of augmented-reality games like Pokémon Go on local businesses, specifically restaurants. The second essay delves into the sponsored search ad-market, examining the effects of market frictions on bidding behaviors in auctions. The third essay examines user-generated content platforms, focusing on how the loss of elite status affects user contributions.

Title: Gaming the IRS’s Third-Party Reporting System: Evidence From Pari-Mutuel Wagering Author: Victor Charles Ferguson Year: 2020

This dissertation investigates if taxpayers deliberately avoid IRS third-party reporting mechanisms, focusing on an IRS amendment in 2017 that changed how gambling winnings are reported. Specifically, it looks at the impact on thoroughbred racing wagers in the US, using Canadian tracks as a control.

Title: Essays on Product Innovation and Failures Author: Moonsik Shin Year: 2020

This dissertation delves into how strategic decisions made by firms can lead to innovation failures, a relatively underexplored area compared to studies on successful innovations. The research is structured into three essays. The first explores how inter-organisational relationships, specifically investments from venture capitalists, can influence innovation failures due to pressures such as time constraints imposed on portfolio companies. The second essay examines the role of acquisitions in innovation failures, suggesting that challenges like adverse selection and integration issues post-acquisition can significantly hinder a firm’s innovation outcomes. The third essay looks at how incremental product development can lead to failures if new products are too dependent on existing technologies, which may themselves be flawed.

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examples of marketing thesis

Examples: Psychology Dissertations

Title: Development and Validation of the Instrumental Support Inventory for Spouses Author: Ryan P. Egan Year: 2020

This research develops and validates the Instrumental Support Inventory for Spouses (ISI-s), a new tool to measure the practical support received from a romantic partner. The study involved two phases: initially, 372 married individuals helped refine the 39-item inventory across five categories through exploratory factor analysis, assessing reliability and validity. The second phase tested the inventory with 298 parents and their partners, using a longitudinal design, confirming its reliability and validity further.

Title: Dysfunctional Individuation, Spiritual Struggle and Identity in Emerging Adults: A Developmental Approach Author: Katheryn J. Klukow Kelley Year: 2020

This study investigates why emerging adults are participating less in organised religion, yet showing increased spirituality, attributing this shift to the process of religious identity development. The research involved a longitudinal survey of 788 students at a religious university, using structural equation models to analyse data collected at four points over an academic year.

Title: Depression Dynamics across a Decade: Density in Daily Depressive Affect and Yearly Depressive Symptoms Author: Raquael J. Joiner Year: 2020

This thesis investigates depression through a dynamic systems perspective, which views changes in depressive symptoms as part of an interconnected network of emotions and states, rather than isolated events. The research focuses on how the density of depressive affect—essentially the compactness and intensity of depressive symptoms—varies within individuals over a decade. By examining data at five different timepoints, the study aims to understand how these symptoms cluster daily and how this clustering influences transitions into or out of depressive states year by year.

Title: Maternal and Adolescent ADHD, Aggression, and Dysfunctional Discipline: Mediating Roles of Maternal Emotion Dysregulation and Stress Author: Natalie M. Ehret Year: 2020

This dissertation explores the challenges that parents face when both they and their children exhibit symptoms of ADHD, as well as oppositional defiant and aggressive behaviours. It investigates how these symptoms in mothers and adolescents may influence parenting discipline, focusing specifically on the roles of maternal emotion dysregulation and stress in shaping disciplinary practices. The study employs a process-oriented approach to better understand these complex dynamics.

Title: Linguistic Markers of Maternal Focus within Emotional Conversations: The Role of Depressive Symptoms and Maltreatment Author: Brigid Behrens Year: 2020

This study explores the relationship between maternal well-being and the language used during parent-child conversations about past emotional events. It specifically examines the use of first-person singular (“I”) and first-person plural (“we”) pronouns during a reminiscing task, to determine how maternal language might reflect cognitive biases. The research includes 229 mother-child dyads, both maltreating and non-maltreating, who are part of a larger clinical trial focused on Reminiscing and Emotion Training.

Examples of education-related dissertations and theses

Examples: Education Theses

Title: Functions and Purposes of Outdoor Education in Singaporean Education and Society: An Instrumental Case Study Author: Susanna Ho Year: 2011

This research aims to explore the roles outdoor education can play in Singapore, by conducting a case study of one school’s programme. Employing interviews, participant observations, and document analysis with tools like NVivo software, the study uses a grounded theory framework to interpret findings. It also incorporates Gert Biesta’s educational functions to assess outdoor education within Singapore’s specific context.

Title: The Impact of Internationalisation of Higher Education on Nursing Education in an Australian University: A Case Study Author: Elizabeth Alexandra Lavender Year: 2014

This study examines the impact of the rapid internationalisation of higher education on the School of Nursing and Midwifery at La Trobe University, Australia. It explores how global trends and policies, particularly the shift from ‘Aid to Trade’, have influenced educational practices within the school. The research uses a case study approach, incorporating document analysis and interviews with 15 university staff experienced in international education.

Title: Diabetes Education from the Podiatrist Perspective Author: Julia Yungken Year: 2020

This thesis investigates how diabetes education is delivered by podiatrists to patients, and the retention of this education over time. Through a series of four articles, the research first conducts a systematic review and meta-analysis to examine current educational practices. It then follows a study with three podiatrists and 24 patients over six months to observe educational retention. Additionally, a survey among Australian podiatrists assesses various educational methods and experiences. The study utilises diverse methodologies including observational studies, cognitive assessments, and surveys to understand and enhance the educational practices in diabetes care provided by podiatrists.

Title: Empowering Saudi Arabian Primary Teachers Through Participatory Action Research to Improve Their Professional Knowledge and Practices Regarding Gifted Learners Author: Faisal Yahya Alamiri Year: 2013
Title: Developing a National Assessment Model to Inform Educational Policy in Bhutan Author: Gembo Tshering Year: 2012

Examples of healthcare-related dissertations and theses

Examples: Healthcare-Related Dissertations

Title: Impact of the Increased Use of Telehealth on Health Care Management and Administration: The Case of New Care Management Practices Author: Immacula Pierre Year: 2024

This qualitative study explored the perceptions of healthcare managers on telehealth’s role and its influence on healthcare practices during the pandemic, focusing on aspects like provision and quality control. Through video-conferenced semi-structured interviews with 10 healthcare managers across various U.S. settings, the research aimed to understand the benefits, challenges, and the future role of telehealth.

Title: Healthcare Facilities Management Leadership Style Compared to Traditional Healthcare Business and Clinical Leaders Author: Joshua Ashlock Year: 2020

This dissertation explores leadership style differences between two groups within healthcare: traditional business and clinical leaders (represented by members of the American College of Healthcare Executives, ACHE) and healthcare facilities management leaders (represented by members of the American Society of Healthcare Engineers, ASHE). The research focuses on comparing transformational, transactional, and passive-avoidant leadership traits between these groups.

Title: Leadership Support as an Influence on Frontline Healthcare Employee Retention in the Washington Metropolitan Area (DMV) Author: Tamika Fair Year: 2023

This qualitative case study addresses the significant issue of high turnover rates among frontline healthcare employees in the DMV area, examining how the lack of support from healthcare leadership contributes to this problem. Through semi-structured interviews with 11 primary healthcare administrators in the DMV region, the research investigates how leaders engage with frontline workers and assesses their preparedness to tackle high staff turnover.

Title: Electronic Patient Portals: Promotion of Access by Healthcare Workers Increases Patient Engagement Author: Dena Todd Year: 2022

This integrative literature review examines strategies for promoting electronic patient portal (EPP) access in healthcare settings, a requirement highlighted by the Health Information for Economic and Clinical Health (HITECH) Act of 2010. The review underscores the importance of EPP systems in providing patients with access to their personal health information, including medications, lab results, diagnostics, and appointments. It discusses the potential risks for healthcare organisations that fail to offer such access, notably the loss of federal funding.

Title: Understanding Workplace Conditions Contributing to Physician Burnout Prevalence in Maryland State Author: Fatima Adefunke Queen Year: 2023

This dissertation utilises a qualitative multiple-case study to examine the workplace conditions that contribute to physician burnout in Maryland, particularly among primary care providers who show burnout rates of up to 50%. The study involved interviews with 21 physicians, including Medical Doctors (M.D.s), Doctors of Nursing Practice (DNPs), and Nurse Practitioners (NPs). Using Shanafelt’s well-being framework, the research aimed to understand the factors leading to burnout and its subsequent impact on physician attrition.

Examples of political science-related dissertations and theses

Examples: Political Science Theses

Title: The Influence of Peer Relationships on Political Socialisation Among College Students Author: Zachary Thomas Isaacs Year: 2021

This thesis investigates the role of peer relationships in the political socialisation of college students. This is an area not extensively covered by existing research, which primarily focuses on parental influence and often excludes the post-18 age group. A survey was conducted among college students aged 18 to 24, to explore how they communicate with their peers regarding politics and the effects of these interactions on their political socialisation.

Title: The Impact of Political Culture on Political Reactions: A Case Study of EU Sanctions on Russia Author: Kenzie Robin De Keyser Year: 2020

This dissertation examines the complex political impacts of European Union (EU) sanctions on Russia, taking into account the nuanced interplay between Russia’s political culture and the economic interdependencies between the EU and Russia. The research utilises the Cross-Cultural Competency (3Cs) Theorem to analyse key elements of Russian political culture—Russian Orthodox Christianity, geography, autocracy, and economic development— which are crucial in shaping the country’s political responses and governmental structure.

Title: Biased Representation: How Compulsory Voting and Campaign Finance Interact to Influence Government Responsiveness Author: Sarah Steinberg Year: 2016

This thesis investigates the interaction between compulsory voting and campaign finance, focusing on how they influence government responsiveness. It argues that the significant financial influence in political campaigns can lead to an elite bias, where government policies favour wealthier interests. The study uses statistical analysis and case studies from two countries to explore whether compulsory voting, which typically results in nearly universal voter turnout, can mitigate this bias.

Example: Dissertation Proposal

Example: literature review chapter, example: methodology chapter.

examples of marketing thesis

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Marketing Theses Samples For Students

75 samples of this type

Do you feel the need to check out some previously written Theses on Marketing before you start writing an own piece? In this free collection of Marketing Thesis examples, you are given a fascinating opportunity to examine meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Adopting them while composing your own Marketing Thesis will definitely allow you to complete the piece faster.

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examples of marketing thesis

A thesis is a comprehensive research paper that presents a central argument or claim supported by evidence. Typically written by students pursuing advanced degrees, a thesis demonstrates a deep understanding of a subject. It includes a clear research question, literature review, methodology, analysis, and conclusions. The process enhances critical thinking, research skills , and subject expertise, culminating in a significant academic contribution.

Thesis paper . Many students tend to fear this word and there is a good reason as to why they do.  You may already have tried making a thesis before and at some point, you would also realize the trial and error stage of making one. 

What Is a Thesis?

A thesis a research paper writing that is made for a purpose. Thesis papers consists of a research statement , a kind of statement , a theory, a purpose. The thesis is made in order to prove your theory and make it into a fact. There are a lot of kinds of thesis, but the most common thesis kinds are analytical thesis, an argumentative thesis and an explanatory thesis.

Types of Thesis

Analytical thesis.

An analytical thesis breaks down an issue or idea into its component parts, evaluates the topic, and presents this breakdown and evaluation to the audience. It is often used in literature, history, and social sciences.

Expository Thesis

An expository thesis explains a topic to the audience. It provides a comprehensive overview of a subject, presenting facts and analysis without personal opinion. This type is common in science and technical writing.

Argumentative Thesis

An argumentative thesis makes a claim about a topic and justifies this claim with specific evidence. The goal is to persuade the reader of a particular viewpoint. This type is prevalent in fields like philosophy, political science, and law.

Narrative Thesis

A narrative thesis tells a story or recounts an event. It includes personal experiences or detailed descriptions of events to support the main argument. This type is often used in creative writing and autobiographies.

Comparative Thesis

A comparative thesis compares and contrasts two or more subjects, evaluating their similarities and differences. It is commonly used in literature, history, and social sciences to draw meaningful conclusions.

Descriptive Thesis

A descriptive thesis provides a detailed description of a topic without arguing a specific point. It paints a vivid picture of the subject, often used in fields like anthropology and sociology to explore cultural phenomena.

Empirical Thesis

An empirical thesis is based on original research and data collection. It involves experiments, surveys, or observations to answer a specific research question. This type is typical in natural and social sciences.

Examples of Thesis

Thesis examples in literature, 1: analysis of a single work.

Title: “The Use of Symbolism in ‘The Great Gatsby’ by F. Scott Fitzgerald”

Thesis Statement: In F. Scott Fitzgerald’s ‘The Great Gatsby,’ the use of symbolism, particularly through the green light at the end of Daisy’s dock, the eyes of Doctor T. J. Eckleburg, and the Valley of Ashes, serves to illustrate the overarching themes of the American Dream, moral decay, and the quest for identity.

2: Comparative Analysis

Title: “The Role of Women in ‘Pride and Prejudice’ by Jane Austen and ‘Jane Eyre’ by Charlotte Brontë”

Thesis Statement: While both Jane Austen’s ‘Pride and Prejudice’ and Charlotte Brontë’s ‘Jane Eyre’ critique the limited roles and expectations of women in 19th-century British society, Austen’s Elizabeth Bennet and Brontë’s Jane Eyre embody different forms of rebellion against societal norms, highlighting the evolving perception of women’s independence and self-worth.

3: Thematic Analysis

Title: “Exploring the Theme of Isolation in ‘Frankenstein’ by Mary Shelley”

Thesis Statement: Mary Shelley’s ‘Frankenstein’ explores the theme of isolation through the experiences of Victor Frankenstein and his creation, the monster, demonstrating how isolation leads to destructive consequences for both individuals and society.

4: Character Analysis

Title: “The Evolution of Hamlet’s Character in William Shakespeare’s ‘Hamlet'”

Thesis Statement: In William Shakespeare’s ‘Hamlet,’ the protagonist undergoes a significant transformation from a grief-stricken and indecisive prince to a determined and introspective avenger, reflecting the complexities of human nature and the impact of existential contemplation.

5: Genre Analysis

Title: “Gothic Elements in ‘Wuthering Heights’ by Emily Brontë”

Thesis Statement: Emily Brontë’s ‘Wuthering Heights’ employs key elements of Gothic literature, including a brooding atmosphere, supernatural occurrences, and the exploration of human psychology, to create a haunting and timeless tale of passion and revenge.

6: Symbolic Analysis

Title: “The Symbolism of the Green Light in ‘The Great Gatsby’ by F. Scott Fitzgerald”

Thesis Statement: The green light in F. Scott Fitzgerald’s ‘The Great Gatsby’ symbolizes Gatsby’s unattainable dreams and the elusive nature of the American Dream, reflecting the broader themes of hope, disillusionment, and the pursuit of an idealized future.

7: Historical Context

Title: “Historical Influences on George Orwell’s ‘1984’”

Thesis Statement: George Orwell’s ‘1984’ draws heavily on the political climate of the early 20th century, particularly the rise of totalitarian regimes and the impact of World War II, to present a dystopian vision of a future where government surveillance and propaganda control every aspect of life.

8: Feminist Critique

Title: “Feminist Perspectives in ‘The Handmaid’s Tale’ by Margaret Atwood”

Thesis Statement: Margaret Atwood’s ‘The Handmaid’s Tale’ critiques the patriarchal structures of contemporary society by depicting a dystopian world where women’s rights are stripped away, illustrating the extreme consequences of gender oppression and the resilience of female solidarity.

9: Psychoanalytic Criticism

Title: “Freudian Elements in ‘The Turn of the Screw’ by Henry James”

Thesis Statement: Henry James’s ‘The Turn of the Screw’ can be interpreted through a Freudian lens, where the governess’s experiences and the ambiguous nature of the ghosts reflect deep-seated psychological conflicts and repressed desires, highlighting the novella’s exploration of the human psyche.

10: Postcolonial Analysis

Title: “Postcolonial Themes in ‘Things Fall Apart’ by Chinua Achebe”

Thesis Statement: Chinua Achebe’s ‘Things Fall Apart’ addresses postcolonial themes by portraying the clash between traditional Igbo society and British colonial forces, illustrating the devastating effects of colonialism on indigenous cultures and the struggle for cultural identity and autonomy.

Thesis Examples for Essays

1: persuasive essay.

Topic: “The Importance of Renewable Energy”

Thesis Statement: Governments around the world should invest heavily in renewable energy sources like solar and wind power to reduce dependency on fossil fuels, combat climate change, and create sustainable job opportunities.

2: Analytical Essay

Topic: “The Symbolism in ‘The Great Gatsby’ by F. Scott Fitzgerald”

Thesis Statement: In ‘The Great Gatsby,’ F. Scott Fitzgerald uses the symbols of the green light, the eyes of Doctor T. J. Eckleburg, and the Valley of Ashes to illustrate the moral and social decay of America during the Roaring Twenties.

3: Expository Essay

Topic: “The Impact of Social Media on Teenagers”

Thesis Statement: Social media has significantly impacted teenagers’ mental health, social skills, and academic performance, both positively and negatively, necessitating a balanced approach to its usage.

4: Compare and Contrast Essay

Topic: “Public vs. Private School Education”

Thesis Statement: While public schools offer a more diverse social environment and extracurricular opportunities, private schools provide smaller class sizes and specialized curriculums, making the choice dependent on individual student needs and family priorities.

5: Cause and Effect Essay

Topic: “The Causes and Effects of the Rise in Obesity Rates”

Thesis Statement: The rise in obesity rates can be attributed to poor dietary habits, sedentary lifestyles, and genetic factors, leading to serious health issues such as diabetes, heart disease, and decreased life expectancy.

6: Narrative Essay

Topic: “A Life-Changing Experience”

Thesis Statement: My trip to volunteer at a rural school in Kenya was a life-changing experience that taught me the value of education, the importance of cultural exchange, and the power of empathy and compassion.

7: Argumentative Essay

Topic: “The Necessity of Free College Education”

Thesis Statement: Free college education is essential for ensuring equal opportunities for all, reducing student debt burdens, and fostering a more educated and productive workforce.

8: Descriptive Essay

Topic: “The Beauty of a Sunset”

Thesis Statement: A sunset, with its vibrant hues and serene ambiance, evokes a sense of peace and reflection, illustrating nature’s ability to inspire awe and tranquility in our daily lives.

9: Definition Essay

Topic: “What is Happiness?”

Thesis Statement: Happiness is a complex and multifaceted emotion characterized by feelings of contentment, fulfillment, and joy, influenced by both internal factors like mindset and external factors such as relationships and achievements.

10: Process Essay

Topic: “How to Bake the Perfect Chocolate Cake”

Thesis Statement: Baking the perfect chocolate cake involves selecting high-quality ingredients, precisely following the recipe, and understanding the nuances of baking techniques, from mixing to temperature control.

Thesis Examples for Argumentative Essay

1: gun control.

Topic: “Stricter Gun Control Laws”

Thesis Statement: Stricter gun control laws are necessary to reduce gun violence in the United States, as evidenced by lower rates of gun-related deaths in countries with stringent regulations.

2: Climate Change

Topic: “Addressing Climate Change”

Thesis Statement: To effectively combat climate change, governments worldwide must implement aggressive policies to reduce carbon emissions, invest in renewable energy, and promote sustainable practices.

3: Animal Testing

Topic: “Ban on Animal Testing”

Thesis Statement: Animal testing for cosmetics should be banned globally due to its ethical implications, the availability of alternative testing methods, and the questionable reliability of animal-based results for human safety.

4: Education Reform

Topic: “Standardized Testing in Schools”

Thesis Statement: Standardized testing should be eliminated in schools as it narrows the curriculum, causes undue stress to students, and fails to accurately measure a student’s potential and abilities.

5: Universal Basic Income

Topic: “Implementing Universal Basic Income”

Thesis Statement: Implementing a universal basic income would help alleviate poverty, reduce income inequality, and provide financial stability in an increasingly automated and unpredictable job market.

6: Health Care

Topic: “Universal Health Care”

Thesis Statement: Universal health care should be adopted in the United States to ensure that all citizens have access to essential medical services, reduce overall healthcare costs, and improve public health outcomes.

7: Immigration Policy

Topic: “Reforming Immigration Policies”

Thesis Statement: Comprehensive immigration reform is essential to address undocumented immigration, protect human rights, and contribute to economic growth by recognizing the contributions of immigrants to society.

8: Death Penalty

Topic: “Abolishing the Death Penalty”

Thesis Statement: The death penalty should be abolished as it is an inhumane practice, prone to judicial errors, and has not been proven to deter crime more effectively than life imprisonment.

9: Social Media Regulation

Topic: “Regulating Social Media Platforms”

Thesis Statement: Social media platforms should be regulated to prevent the spread of misinformation, protect user privacy, and reduce the negative impact on mental health, particularly among adolescents.

10: College Tuition

Topic: “Free College Tuition”

Thesis Statement: Providing free college tuition at public universities would increase access to higher education, reduce student debt, and help create a more educated and skilled workforce to meet future economic demands.

Thesis Examples for Research Papers

1: environmental science.

Topic: “Impact of Plastic Pollution on Marine Life”

Thesis Statement: Plastic pollution in the oceans is causing significant harm to marine life, leading to ingestion and entanglement of plastic debris, disruption of ecosystems, and bioaccumulation of toxic substances in the food chain.

2: Psychology

Topic: “Effects of Social Media on Adolescent Mental Health”

Thesis Statement: Excessive use of social media negatively impacts adolescent mental health by increasing the risk of anxiety, depression, and poor sleep quality, while also contributing to body image issues and cyberbullying.

3: Education

Topic: “Benefits of Bilingual Education Programs”

Thesis Statement: Bilingual education programs enhance cognitive abilities, improve academic performance, and promote cultural awareness, making them a valuable approach in the increasingly globalized and multicultural society.

4: Public Health

Topic: “Addressing the Obesity Epidemic”

Thesis Statement: Addressing the obesity epidemic requires a multifaceted approach that includes implementing public health campaigns, promoting healthy eating habits, increasing physical activity, and regulating food advertising targeted at children.

5: Economics

Topic: “Universal Basic Income and Economic Stability”

Thesis Statement: Implementing a universal basic income can provide economic stability by reducing poverty, ensuring a safety net during economic downturns, and stimulating consumer spending, thereby supporting overall economic growth.

6: Political Science

Topic: “Impact of Voter ID Laws on Voter Turnout”

Thesis Statement: Voter ID laws disproportionately reduce voter turnout among minority and low-income populations, undermining the democratic process and exacerbating existing inequalities in political participation.

7: Sociology

Topic: “Gender Stereotypes in Media Representation”

Thesis Statement: Media representation perpetuates gender stereotypes by consistently portraying men and women in traditional roles, which reinforces societal norms and limits the opportunities for gender equality.

8: Technology

Topic: “Artificial Intelligence in Healthcare”

Thesis Statement: The integration of artificial intelligence in healthcare can improve patient outcomes, enhance diagnostic accuracy, and streamline administrative processes, but it also raises ethical concerns regarding data privacy and the potential for job displacement.

Topic: “Causes and Consequences of the American Civil War”

Thesis Statement: The American Civil War was primarily caused by deep-seated economic, social, and political differences between the North and South, particularly over the issue of slavery, and it resulted in significant social and political changes, including the abolition of slavery and the reconstruction of the South.

10: Environmental Policy

Topic: “Renewable Energy Policies and Their Effectiveness”

Thesis Statement: Renewable energy policies, such as subsidies for solar and wind power and carbon pricing, are effective in reducing greenhouse gas emissions and promoting sustainable energy sources, but their success depends on comprehensive implementation and international cooperation.

Thesis Examples for Informative Essay

Topic: “The Water Cycle”

Thesis Statement: The water cycle, which includes processes such as evaporation, condensation, precipitation, and infiltration, is essential for distributing water across the Earth’s surface and maintaining ecological balance.

2: Health and Wellness

Topic: “The Benefits of Regular Exercise”

Thesis Statement: Regular exercise is crucial for maintaining physical health, improving mental well-being, and reducing the risk of chronic diseases such as obesity, diabetes, and cardiovascular conditions.

3: Technology

Topic: “The Development of Artificial Intelligence”

Thesis Statement: The development of artificial intelligence has progressed from simple machine learning algorithms to complex neural networks capable of performing tasks such as natural language processing, image recognition, and autonomous driving.

Topic: “The Causes and Effects of the American Civil Rights Movement”

Thesis Statement: The American Civil Rights Movement was driven by factors such as racial segregation, economic disparity, and political disenfranchisement, leading to significant legislative and social changes that improved the rights and freedoms of African Americans.

5: Education

Topic: “The Montessori Method of Education”

Thesis Statement: The Montessori method of education, developed by Dr. Maria Montessori, emphasizes self-directed learning, hands-on activities, and collaborative play, fostering independence and critical thinking skills in young children.

6: Sociology

Topic: “The Impact of Urbanization on Community Life”

Thesis Statement: Urbanization significantly impacts community life by altering social structures, increasing economic opportunities, and presenting challenges such as overcrowding, pollution, and loss of green spaces.

7: Environmental Policy

Topic: “The Role of Renewable Energy in Combating Climate Change”

Thesis Statement: Renewable energy sources, such as solar, wind, and hydroelectric power, play a critical role in combating climate change by reducing greenhouse gas emissions and providing sustainable alternatives to fossil fuels.

8: Business

Topic: “The Rise of Gig Economy”

Thesis Statement: The rise of the gig economy has transformed the labor market by offering flexible work opportunities, fostering entrepreneurship, and posing challenges such as job insecurity and lack of benefits for workers.

9: Psychology

Topic: “The Importance of Sleep for Cognitive Function”

Thesis Statement: Adequate sleep is essential for cognitive function, memory consolidation, and emotional regulation, with chronic sleep deprivation leading to impaired mental performance and increased risk of mental health disorders.

10: Cultural Studies

Topic: “The Influence of Japanese Anime on Global Pop Culture”

Thesis Statement: Japanese anime has significantly influenced global pop culture by shaping trends in fashion, art, and storytelling, and fostering a dedicated international fanbase that celebrates its unique aesthetic and thematic elements.

Thesis Examples for Synthesis Essay

1: climate change.

Topic: “Combating Climate Change through Policy and Innovation”

Thesis Statement: Combating climate change requires a multifaceted approach that includes stringent environmental policies, investment in renewable energy technologies, and community-based initiatives to reduce carbon footprints, integrating efforts from government, industry, and society.

2: Education

Topic: “Balancing Technology and Traditional Teaching Methods in Education”

Thesis Statement: A balanced approach to education that combines the benefits of technology, such as interactive learning tools and online resources, with traditional teaching methods, like face-to-face instruction and hands-on activities, can enhance student engagement and academic achievement.

Topic: “Addressing the Opioid Crisis through Comprehensive Strategies”

Thesis Statement: Addressing the opioid crisis requires comprehensive strategies that include better access to addiction treatment programs, stricter regulations on prescription opioids, and increased public awareness campaigns to educate communities about the risks of opioid misuse.

4: Technology

Topic: “The Impact of Social Media on Political Mobilization”

Thesis Statement: Social media has revolutionized political mobilization by providing platforms for grassroots campaigns, enabling real-time communication, and fostering civic engagement, but it also poses challenges such as the spread of misinformation and echo chambers.

5: Business

Topic: “Corporate Social Responsibility and Its Impact on Brand Loyalty”

Thesis Statement: Corporate social responsibility (CSR) initiatives, when genuinely implemented, can significantly enhance brand loyalty by aligning company values with consumer expectations, fostering trust, and contributing positively to societal well-being.

Topic: “The Role of Gender Stereotypes in Media Representation”

Thesis Statement: Media representation perpetuates gender stereotypes by consistently depicting men and women in traditional roles, which influences societal perceptions and expectations, but progressive portrayals are gradually challenging these norms and promoting gender equality.

Topic: “Sustainable Urban Development and Green Infrastructure”

Thesis Statement: Sustainable urban development that incorporates green infrastructure, such as green roofs, urban gardens, and eco-friendly public transportation, is essential for mitigating environmental impacts, improving public health, and enhancing the quality of urban life.

8: Psychology

Topic: “The Effects of Mindfulness Practices on Mental Health”

Thesis Statement: Mindfulness practices, including meditation, yoga, and mindful breathing, have been shown to significantly improve mental health by reducing stress, enhancing emotional regulation, and promoting overall well-being, supported by a growing body of scientific research.

9: Economics

Topic: “Universal Basic Income as a Solution to Economic Inequality”

Thesis Statement: Universal Basic Income (UBI) presents a viable solution to economic inequality by providing financial security, reducing poverty, and supporting economic stability, though it requires careful consideration of funding mechanisms and potential societal impacts.

10: Public Health

Topic: “The Importance of Vaccination Programs in Preventing Epidemics”

Thesis Statement: Vaccination programs are crucial for preventing epidemics, protecting public health, and achieving herd immunity, as evidenced by the successful eradication of diseases like smallpox and the control of outbreaks such as measles and influenza.

Thesis Examples for Persuasive Essays

Thesis Statement: Stricter gun control laws are essential to reduce gun violence in the United States, as they will help prevent firearms from falling into the wrong hands, decrease the number of mass shootings, and enhance public safety.

Topic: “Urgent Action on Climate Change”

Thesis Statement: Immediate and robust action is needed to combat climate change, including reducing carbon emissions, transitioning to renewable energy sources, and implementing sustainable practices to mitigate the devastating effects on our planet.

3: Animal Rights

Topic: “Ban on Animal Testing for Cosmetics”

Thesis Statement: Animal testing for cosmetics should be banned worldwide due to its ethical implications, the availability of alternative testing methods, and the questionable reliability of animal-based results for human safety.

Topic: “Abolishing Standardized Testing in Schools”

Thesis Statement: Standardized testing should be abolished in schools as it narrows the curriculum, places undue stress on students, and fails to accurately measure a student’s potential and abilities, thereby hindering educational growth.

5: Universal Health Care

Topic: “Adopting Universal Health Care in the United States”

Thesis Statement: The United States should adopt a universal health care system to ensure that all citizens have access to essential medical services, reduce overall healthcare costs, and improve public health outcomes.

6: Immigration Policy

Thesis Statement: Comprehensive immigration reform is essential to address undocumented immigration, protect human rights, and contribute to economic growth by recognizing the contributions of immigrants to society and ensuring a fair, efficient legal process.

7: Death Penalty

Thesis Statement: The death penalty should be abolished as it is an inhumane practice, prone to judicial errors, and has not been proven to deter crime more effectively than life imprisonment, while also being more costly to taxpayers.

8: Social Media Regulation

Thesis Statement: Social media platforms should be regulated to prevent the spread of misinformation, protect user privacy, and reduce the negative impact on mental health, particularly among adolescents, to create a safer online environment.

9: College Tuition

Topic: “Providing Free College Tuition”

10: Renewable Energy

Topic: “Investing in Renewable Energy Sources”

Thesis Statement: Governments should invest heavily in renewable energy sources like solar and wind power to reduce dependency on fossil fuels, combat climate change, and create sustainable job opportunities, ensuring a cleaner and healthier future.

Thesis Examples for Analysis Essays

1: literary analysis.

Topic: “Symbolism in ‘The Great Gatsby’ by F. Scott Fitzgerald”

Thesis Statement: In ‘The Great Gatsby,’ F. Scott Fitzgerald uses symbols such as the green light, the Valley of Ashes, and the eyes of Doctor T. J. Eckleburg to critique the American Dream and explore themes of ambition, disillusionment, and moral decay.

2: Film Analysis

Topic: “Themes of Redemption in ‘The Shawshank Redemption'”

Thesis Statement: ‘The Shawshank Redemption’ explores themes of hope, friendship, and the human spirit’s resilience, using the character arcs of Andy Dufresne and Red to highlight the transformative power of hope and redemption within the confines of a corrupt prison system.

3: Rhetorical Analysis

Topic: “Martin Luther King Jr.’s ‘I Have a Dream’ Speech”

Thesis Statement: In his ‘I Have a Dream’ speech, Martin Luther King Jr. employs rhetorical strategies such as repetition, parallelism, and powerful imagery to effectively convey his vision of racial equality and galvanize the civil rights movement.

4: Historical Analysis

Topic: “Causes of the Fall of the Roman Empire”

Thesis Statement: The fall of the Roman Empire was the result of a complex interplay of factors, including political corruption, economic instability, military defeats, and the gradual erosion of civic virtue, which collectively undermined the empire’s ability to sustain itself.

5: Character Analysis

Topic: “The Complexity of Hamlet in William Shakespeare’s ‘Hamlet'”

Thesis Statement: In William Shakespeare’s ‘Hamlet,’ the titular character’s complexity is revealed through his introspective nature, moral ambiguity, and fluctuating resolve, which collectively illustrate the play’s exploration of existential themes and the human condition.

6: Social Analysis

Topic: “The Impact of Social Media on Modern Communication”

Thesis Statement: Social media has significantly altered modern communication by enabling instantaneous sharing of information and fostering global connectivity, while also contributing to issues such as reduced face-to-face interactions, cyberbullying, and the spread of misinformation.

7: Cultural Analysis

Topic: “Cultural Significance of Traditional Festivals”

Thesis Statement: Traditional festivals play a crucial role in preserving cultural heritage, fostering community identity, and promoting social cohesion, as they provide a platform for the transmission of customs, values, and shared history across generations.

8: Economic Analysis

Topic: “The Effects of Globalization on Local Economies”

Thesis Statement: Globalization has profoundly impacted local economies by enhancing market access, fostering economic growth, and encouraging cultural exchange, but it has also led to job displacement, wage suppression, and the erosion of local industries in some regions.

9: Psychological Analysis

Topic: “Freudian Themes in ‘The Turn of the Screw’ by Henry James”

Thesis Statement: Henry James’s ‘The Turn of the Screw’ can be analyzed through a Freudian lens, where the governess’s experiences and the ambiguous nature of the ghosts reflect deep-seated psychological conflicts, repressed desires, and the complexities of the human psyche.

10: Political Analysis

Topic: “The Effectiveness of the New Deal Programs”

Thesis Statement: The New Deal programs implemented by President Franklin D. Roosevelt were effective in providing immediate relief during the Great Depression, spurring economic recovery, and implementing long-term reforms that reshaped the American social and economic landscape.

Thesis Examples for Compare and Contrast Essay

1: literature.

Topic: “Comparing ‘1984’ by George Orwell and ‘Brave New World’ by Aldous Huxley”

Thesis Statement: While George Orwell’s ‘1984’ presents a dystopian future of totalitarian control through fear and oppression, Aldous Huxley’s ‘Brave New World’ explores a similar theme through a society controlled by pleasure and conditioning, highlighting different methods of societal control and their implications.

Topic: “Public School vs. Private School Education”

Thesis Statement: Public schools offer a diverse social environment and a broad curriculum, whereas private schools provide smaller class sizes and specialized programs, making the choice between the two dependent on individual educational goals and personal preferences.

Topic: “E-books vs. Printed Books”

Thesis Statement: While e-books offer convenience, portability, and interactive features, printed books provide a tactile experience, lack of screen strain, and a sense of nostalgia, demonstrating how each format caters to different reader preferences and needs.

Topic: “Traditional Medicine vs. Modern Medicine”

Thesis Statement: Traditional medicine emphasizes holistic and natural treatments based on centuries-old practices, while modern medicine focuses on scientific research and technological advancements, highlighting the strengths and limitations of each approach in addressing health issues.

5: Social Media

Topic: “Facebook vs. Instagram”

Thesis Statement: Facebook facilitates in-depth social interaction and a wide range of features for communication and information sharing, whereas Instagram focuses on visual content and a streamlined user experience, catering to different user preferences and social engagement styles.

Topic: “Traveling by Plane vs. Traveling by Train”

Thesis Statement: Traveling by plane offers speed and efficiency for long distances, while traveling by train provides scenic views and a more relaxed experience, highlighting the trade-offs between convenience and leisure in different modes of transportation.

7: Economics

Topic: “Capitalism vs. Socialism”

Thesis Statement: Capitalism promotes economic growth and individual entrepreneurship through market competition, whereas socialism emphasizes social welfare and equitable distribution of resources, reflecting contrasting ideologies on economic management and social equity.

8: Literature

Topic: “Shakespeare’s ‘Hamlet’ vs. Sophocles’ ‘Oedipus Rex'”

Thesis Statement: While Shakespeare’s ‘Hamlet’ delves into themes of indecision, revenge, and existential angst, Sophocles’ ‘Oedipus Rex’ explores fate, self-discovery, and the inevitability of destiny, illustrating different approaches to tragedy in Western literature.

9: Lifestyle

Topic: “Urban Living vs. Rural Living”

Thesis Statement: Urban living offers convenience, diverse cultural experiences, and numerous job opportunities, while rural living provides a peaceful environment, close-knit communities, and a connection to nature, demonstrating the contrasting lifestyles and priorities of each setting.

10: History

Topic: “The American Revolution vs. The French Revolution”

Thesis Statement: The American Revolution focused on independence from colonial rule and the establishment of a democratic republic, whereas the French Revolution aimed to overthrow the monarchy and address social inequalities, highlighting different motivations, outcomes, and impacts on world history.

More Thesis Samples & Examples:

1. thesis statements.

Thesis Statements

2. University Thesis Research

University Thesis Research

3. Working Thesis

Working Thesis

4. Master Thesis

Master Thesis

5. Basics About Thesis Statements

Basics About Thesis Statements

6. Thesis Sample


7. Thesis Format

Thesis Format

8. Thesis PDF

Thesis PDF

9. Graduate Students Thesis

Graduate Students Thesis

10. Thesis Example

Thesis Example

Tips for Writing Your Thesis

Tips for Writing Your Thesis

Start Early

  • Begin your thesis process early to allow ample time for research , writing , and revisions.

Choose a Relevant Topic

  • Select a topic that interests you and has sufficient research material available. Ensure it is specific enough to be manageable but broad enough to find sources.

Develop a Strong Thesis Statement

  • Craft a clear, concise thesis statement that outlines the main argument or focus of your paper. This will guide your research and writing.

Create an Outline

  • Plan your thesis structure with a detailed outline. Include sections for the introduction, literature review, methodology, results, discussion, and conclusion.

Conduct Thorough Research

  • Use a variety of sources, such as books, journal articles, and credible websites. Take detailed notes and organize your research to support your thesis statement.

Write in Stages

  • Break down the writing process into manageable stages. Start with the introduction, move to the literature review, then the methodology, and so on.

Maintain Consistent Formatting

  • Follow the required formatting style (e.g., APA, MLA, Chicago) consistently throughout your thesis. Pay attention to citation rules and references.

Seek Feedback

  • Regularly consult with your advisor and seek feedback from peers. Incorporate their suggestions to improve your work.

Edit and Revise

  • Set aside time for multiple rounds of editing and revising. Check for clarity, coherence, grammar, and spelling errors.

Stay Organized

  • Keep all your research materials, notes, and drafts well-organized. Use tools like folders, labels, and reference management software.

Stay Motivated

  • Set small, achievable goals and reward yourself for meeting them. Stay positive and remember that writing a thesis is a marathon, not a sprint.

Proofread Thoroughly

  • Conduct a final proofread to catch any remaining errors. Consider using grammar checking tools or hiring a professional proofreader.

What to include in a Thesis

Writing a thesis involves several critical sections that contribute to the overall structure and argumentation of the research. Here’s a guide on what to include in a thesis:

1. Title Page

  • Title: Clear, concise, and descriptive.
  • Author’s Name
  • Institutional Affiliation
  • Date of Submission
  • Advisor’s Name

2. Abstract

  • Summary: Brief overview of the research.
  • Key Points: Main objectives, methods, results, and conclusions.
  • Word Limit: Typically 150-300 words.

3. Table of Contents

  • Sections and Subsections: With corresponding page numbers.

4. List of Figures and Tables

  • Figures/Tables: Numbered and titled with page numbers.

5. Introduction

  • Background: Context of the study.
  • Problem Statement: The issue being addressed.
  • Objectives: What the research aims to achieve.
  • Research Questions/Hypotheses: Specific questions or hypotheses the study will test.
  • Significance: Importance of the study.

6. Literature Review

  • Overview of Existing Research: Summarize previous studies.
  • Theoretical Framework: The theories guiding the research.
  • Gaps in Literature: Identify what has not been addressed.

7. Methodology

  • Research Design: Type of study (e.g., qualitative, quantitative).
  • Participants: Who was involved in the study.
  • Data Collection: How data was gathered (e.g., surveys, experiments).
  • Data Analysis: Methods used to analyze the data.
  • Ethical Considerations: How ethical issues were handled.
  • Findings: Present data and key results.
  • Visuals: Use tables, graphs, and charts for clarity.
  • Statistical Analysis: Include relevant statistical tests.

9. Discussion

  • Interpretation of Results: What the findings mean.
  • Comparison with Existing Literature: How results align or contrast with previous research.
  • Implications: Practical or theoretical implications.
  • Limitations: Discuss limitations of the study.
  • Future Research: Suggestions for future studies.

10. Conclusion

  • Summary of Findings: Recap main findings.
  • Restate Importance: Reiterate the study’s significance.
  • Final Thoughts: Concluding remarks.

11. References

  • Citations: Complete list of all sources cited in the thesis.
  • Formatting: Follow a specific citation style (e.g., APA, MLA).

12. Appendices

  • Supplementary Material: Additional data, questionnaires, or detailed descriptions.

Thesis vs. Dissertation

Demonstrates mastery of a subjectContributes new knowledge to the field
Typically for Master’s degreeTypically for Doctoral (PhD) degree
Generally shorter (50-100 pages)Generally longer (100-300+ pages)
Focuses on existing research and literatureInvolves original research and data
May involve original research or analysisPrimarily involves original research
Structured around existing knowledgeStructured around original findings
Show understanding and ability to analyzeShow ability to conduct independent research
Typically 1-2 yearsTypically 2-5 years
Usually reviewed by a smaller committeeReviewed by a larger committee and public defense
Demonstrates competency in the fieldAdvances knowledge in the field

How do I know if my Thesis is strong?

Clear and specific thesis statement.

  • Precision : Your thesis statement should be clear, specific, and concise. It should articulate the main argument or focus of your thesis.
  • Focus : Ensure it directly addresses the research question without being too broad or vague.

Well-Defined Research Question

  • Relevance : The research question should be significant to your field of study.
  • Feasibility : Make sure it is practical and manageable within the scope of your resources and time frame.

Comprehensive Literature Review

  • Depth : Your literature review should cover relevant research and show an understanding of key theories and findings.
  • Gaps Identification : Highlight gaps in the existing literature that your thesis aims to fill.

Solid Methodology

  • Appropriateness : The chosen methodology should be suitable for answering your research question.
  • Detail : Clearly describe your research design, data collection methods, and data analysis procedures.
  • Justification : Explain why these methods are the best fit for your study.

Strong Evidence and Analysis

  • Support : Provide ample evidence to support your thesis statement and arguments.
  • Critical Analysis : Critically analyze the data, showing how it supports or contradicts your hypothesis.
  • Consistency : Ensure that all evidence is consistently interpreted and integrated into your argument.

Coherent Structure

  • Organization : The thesis should be well-organized with a logical flow of ideas.
  • Clarity : Each section should clearly contribute to the overall argument.
  • Transitions : Use smooth transitions between sections to maintain coherence.

Original Contribution

  • Innovation : Your thesis should offer new insights or findings in your field.
  • Significance : Highlight the importance and impact of your research.

Proper Formatting and Style

  • Formatting : Follow the required formatting guidelines (APA, MLA, Chicago, etc.) consistently.
  • Grammar and Spelling : Proofread your work to ensure it is free from grammatical and spelling errors.
  • Citations : Properly cite all sources and provide a comprehensive reference list.

Feedback and Revision

  • Advisor Feedback : Regularly seek feedback from your advisor and incorporate their suggestions.
  • Peer Review : Get input from peers to identify areas for improvement.
  • Multiple Revisions : Be prepared to revise your thesis multiple times to enhance its quality.


  • Alignment : Ensure that all parts of the thesis align with the thesis statement.
  • Completeness : Check that all required sections are included and thoroughly addressed.
  • Confidence : Be confident in your arguments and the quality of your research.

How to Make a Thesis

Where do you often begin when you want to make a thesis? Many may say to begin by drafting, to begin by making an outline or to start at the introduction. A lot of these answers may even confuse you and may make you think that making a thesis is difficult or confusing. Stop right there, there are answers to every question, and to show you the  thesis statement writing tips .

Step 1: Make an Outline for the Thesis

Start out by making a  thesis outline . The outline will help you as it acts as the backbone of your entire thesis. Making outlines also help you by giving you a good view of what comes first, what should be added here and what should not be added. Outlining your thesis is often the best way to begin.

Step 2: Start with a Thesis Proposal for Your Thesis Paper

Once you have a blank outline for your thesis, which you will be filling out in order to know what goes first, the next thing to do is to pick a topic or pick a thesis proposal . This is an important part of making your thesis paper. Start with thinking about what kind of thesis proposal you want to talk about.

Step 3: Write Down the Introduction of Your Thesis

Thesis introduction has an important role to play. Its role in your thesis is to give a short summary of what can be expected in your thesis. The introduction of your thesis is all about the topic or the proposal of your thesis. When you write your thesis, make sure that the introduction should be clear and concise. After the introduction, the heart of your thesis will follow.

Step 4: Finalize Your Thesis Paper

Finalizing your thesis paper may take a lot of time and effort. But not to worry. It is always necessary and understandable that finalizing your thesis paper is important. As long as you are making sure that everything that is necessary, the introduction, the proposal, the thesis problem, solution and conclusion are present.

How do I choose a thesis topic?

Choose a topic that interests you, has ample research material, is specific enough to be manageable, and aligns with your academic goals.

How long should my thesis be?

Thesis length varies by discipline and degree level; Master’s theses are usually 50-100 pages, while PhD dissertations can be 100-300+ pages.

What is a thesis statement?

A thesis statement is a concise summary of the main point or claim of your thesis, guiding your research and writing.

How do I structure my thesis?

A typical thesis structure includes a title page, abstract, table of contents, introduction, literature review, methodology, results, discussion, conclusion, and references.

How important is the literature review?

The literature review is crucial as it contextualizes your research, highlights gaps, and demonstrates your understanding of existing scholarship.

What is the difference between a thesis and a dissertation?

A thesis is usually for a Master’s degree and demonstrates mastery of a topic, while a dissertation for a PhD contributes new knowledge to the field.

How do I manage my time effectively while writing my thesis?

Create a detailed timeline, break the process into manageable tasks, set deadlines, and regularly consult with your advisor.

How do I ensure my thesis is original?

Conduct thorough research, properly cite sources, use plagiarism detection tools, and contribute unique insights or findings to your field.

What should I do if I encounter writer’s block?

Take breaks, set small writing goals, change your environment, seek feedback, and stay connected with your advisor for guidance and support.


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