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IB Business Management Case study 2021

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DP Business Management

Website by Paul Hoang

Updated 3 September 2024

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• Paper 1 Pre-release case study
• Old course (N23)

Aims and overview of the Paper 1 assessment

The Paper 1 examination for May 2022 has been rescheduled for Friday 28th April 2023 (morning session for Exam zones B and C, and afternoon session for Exam zone A). For details of Exam zone, click the link here .

The Paper 1 examination for November 2023 is scheduled for Monday 24th October 2023 (afternoon session). This is the final examination of the Paper 1 in its current format.

Please click the icon below to see the revised timings and weightings that were used for the Paper 1 exams for the M21 to N22 sessions. These adaptations were made by the IB in recognition of the huge challenges that students and teachers faced during the prolonged coronavirus pandemic and school closures.

Revised timings, marks, and weights for IB Business Management exams (May 2021 - Nov 2022)

Revised timings

1 SL candidates answer only one question (not two) from Section A, plus the complusory question in Section B.

2 Section C ( CUEGIS essay) has been removed from the May 2022 Paper 2 exam.

3 HL students answer two questions from Section A and the compulsory question in Section B. Section C of the examination (including unseen data/information for the PU case study) has been removed for M22.

4 Section C (CUEGIS essay) has also been removed from the M21 - N22 Paper 2 exam.

Revised marks and weightings (SL)

Revised marks and weightings (HL)

Source : M21 adapted assessment: Modified marks, weightings and examination times, p.11

Download a PDF version of the revised timings, marks, and weights by clicking the link here .

Please note that the IB has announced to Heads of School and DP Coordinators that the above changes will also apply to the examinations in May 2022 and November 2022.

The main aims and overview of the Paper 1 assessment are as follows:

Promotes a holistic approach to IB Business Management

Assesses all 5 topics of the IB BM syllabus

Section C: Extended response (essay) question (HL Only)

Carries 30% in the examination for SL and 35% for HL

Demands extensive analytical and critical thinking skills.

The pre-issued case study

Each exam session, the IB releases a pre-issued case study for the external examinations. This is made available on the PRC (Programme Resources Centre) - speak with your IB Coordinator if you are not sure how to access this resource.

For the May examination, the pre-issued case study is made available in February. For the November examination, the pre-issued case study is available on the PRC in August.

The case study is based on a hypothetical organization, which covers all 5 units in the syllabus. It can act as a useful stimuls for students when revising for both Paper 1 and Paper 2. Note: students must not use this organization for their CUEGIS essay in Paper 2, Section C!

FAQ 1: So, what would happen if a student decided to write about the organization featured in Paper 1 for their CUEGIS essay in Section C of Paper 2?

The CUEGIS essay in Paper 2 must be based on a real-world organization. The organization featured in the Paper 1pre-issued case study is a fictitious business. Therefore, students will be penalized if they choose to use the business organization featured in Paper 1!

Note: Schools are responsible for providing the formulae sheet + a clean copy of the pre-issued case study for students in the external exam. It is therefore useful to practice this by setting students a mock/trial exam for Paper 1.

Paper 1 – Standard Level

Section A: answer 2 of 3 structured questions

10 marks per question; there are no AO3 questions in Section A

Additional unseen additional material in Section B

Section B: answer the compulsory structured question worth 20 marks

Total = 40 marks

Time = 1 hour 15 mins examination

FAQ 2: What happens if a student answers all three questions in Section A?

This is not a recommended strategy! However, in such a case, the examiner will mark all three answers and award the top two marks. However, there is an opportunity cost if answering all three questions in Section A because students are likely to run out of time for Section B of the exam.

Paper 1 – Higher Level

Additional unseen material will be provided in the actual Paper 1 exam

Answer the compulsory question worth 20 marks

HL extension topics may be assessed

Total = 60 marks

Time = 2 hour 15 mins examination

FAQ 3: How do the HL and SL Paper 1 examinations differ from each other?

Sections A and B are very similar for SL and HL, although the latter can include HL extension or HL only topics as mentioned in the Guide (page 54). The main difference is Section C for HL only students, which is a single question worth 20 marks. This requires students to answer a business strategy question based on the pre-released material and the additional stimulus materials in Section B and Section C of the examination.

 ATL Activity - What do you know about the Paper 1 assessment?

What do you know about the Paper 1 assessment? Use any resource you have access to (such as the IB Business Management Guide) to answer the following questions:

Click the banner above to see details of two workshops being hosted by InThinking to support teachers preparing for the M22 Paper 1 examination.

For lesson ideas, research tasks, and other resources for the various IB Paper 1 case studies , click on the relevant hyperlink below:

May 2023 case study (Skandvig Terra PLC)

Nov 2022 case study (ELE PLC)

May 2022 case study (Peacewick University)

November 2021 case study (MegaminMining)

May 2021 case study (Multi Marketing)

November 2020 case study (Ducal Aspirateurs)

May 2020 case study (P&S Trawlers)

Case study: Paper 1 May 2021 - Multi Marketing

Get prepared to help your students thrive in Paper 1!

Interactive e-course.

Get more than just a downloadable file!

Presentations for teaching the case study with resources and activities

Auto-marked revision quizzes from all topics and business tools applied to the case study

Analysis of the case study organized according to the IB units

Exam style questions with answers

Mock exam (SL & HL) with the mark scheme

Class reports auto-generated to monitor your students' progress

Teachers' versions of presentations and answers to the activities

Interactive and easy to use

EXTRA BONUS ! Revision auto-marked quizzes for the whole syllabus (Question bank of 1200 questions)!

Why to choose the ibGenius interactive e-course for Paper 1 preparation?

1. Ready-made lessons for remote or in class teaching

Teachers need have no choice but to be flexible these days as they need to prepare students for the IB exams. In schools that are still remote, teachers have to account for students’ individual situations and limitations at home. And in schools that have resumed in-person instruction, teachers have to be ready to switch the mode of instruction on a dime as positive or presumed positive cases of COVID-19 occur. The ibGenius Paper 1 e-course for May 2021 Multi Marketing case study is a well-planned and effective e-course that will prepare your students either your school is open or closed. The course includes online presentations, exam-style questions worksheets, auto-marked quizzes, Mock exams, and a separate section with mark schemes for teachers .

2. Interactive e-learning environment

The remote or blended teaching during the pandemic has resulted that students are getting more opportunities to work independently and at their own pace—and in the process, they are becoming better problem-solvers. The ibGenius Paper 1 e-course for May 2021 Multi Marketing case study offers the opportunity to students to deepen their commitment and independent learning for a better exam preparation. Either schools are open or closed students, ibGenius Paper 1 e-course offers everything students need for their exam preparation .

3. Grades’ evidence and tracking record in case a school follows the IB non-exam route.

In the case a country follows the IB non-exam route due to COVID-19 circumstances that do not allow exams to take place then the students’ final grade will be based on the IA (35%) and the predicted grade (65%). The ibGenius through the online quizzes that cover both Paper 1 May 2021 - Multi Marketing case study and all Units of the syllabus provide a valid track record of your students’ progress .

ibGenius is an easy to use e-learning environment trusted by 57 schools in 32 countries

(Countries are in alphabetical order)

and an award finalist at the EdTech Week in London 2019!

Teachers said about ibGenius

Pricing for paper 1 interactive e-course, for schools.

• Minimum price 70€ for less than 10 students
• Maximum price is 280€ for more than 40 students
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FOR INDIVIDUAL STUDENTS

• You get all resources and answers

Business Management Paper 1 May 2021

Case Study: Multi Marketing

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Every IB Business and Management Past Paper Available: FREE and Official

International Baccalaureate (IB)

If you want to do well on your IB exams (which you should since acing them will get you college credits!), you need to prepare as you would for any other standardized test: with practice tests .

But preparing for an IB exam doesn't simply mean reviewing your class notes. You should use IB Business Management past papers as practice tests so that you feel prepared for the length, format, and types of questions asked.

In this article, we'll provide you with links to IB Business Management past papers, free and official. Additionally, we'll give you advice on how to use them to ace the real IB Business Management test.

2022 IB Exam Changes Due to COVID-19

Because of the ongoing COVID-19 (coronavirus) pandemic, the IB has decided to extend the adaptations which were put in place for 2021 to 2022. May 2022 IB assessments will have two routes, exam and non-exam, depending on which your school chooses. Currently they plan to return to their regular assessment process in the Spring of 2023.

Stay up to date with the latest information on what this means for IB diplomas, course credit for IB classes, and more with our our IB COVID-19 FAQ article .

New IB Business Management Course

The IB organization recently unveiled the new curriculum for Business Management that they will begin teaching in August 2022. The good news is, this new curriculum won’t affect students currently in the program who will take exams May 2022-Nov 2023.

For those of you out there who are planning to start taking the course in August for the 2022-2024 cycle, here’s a quick breakdown of what you need to know (you can also find the IB’s official update here ):

• The first assessment of the new curriculum will be May 2024 . Exams should remain roughly the same until then.
• The new curriculum will revolve around four major interdisciplinary concepts: creativity, change, ethics, and sustainability. These concepts will be used as frameworks for understanding the connections between each unit and the course as a whole.
• New features of the course include “inquiry statements” in each unit designed to develop students’ higher-order thinking skills and knowledge of current issues in the business world, as well as a “business management toolkit” full of analytical tools that can be used in several interdisciplinary contexts during their education and beyond. The topics covered, and the organization of the units will also be changing.  You can find the new Business Management SL full course and assessment brief , and the Business Management HL full brief . 
• Business Management exam papers are also being updated in 2024 to test the four new major concepts. The two big changes are the addition of a 3rd paper for HL students, and a different breakdown of time allowed for each paper. SL students will have an hour and 30 minutes for each of their two papers, and HL students will have an hour and 30 minutes for paper 1, an hour and 45 minutes for paper 2, and an hour and 15 minutes for the new paper 3. 
• Paper 1 will be an evaluation of an unseen case study. Previously students were given a case study to focus on for the exam. In 2024, students will get a pre-released statement that specifies the context and background of the case study they’ll be expected to evaluate, but not the case study itself. Instead, students will be expected to apply their research-based knowledge flexibly, like a professional would be expected to.
• Paper 2 will be an in-depth quantitative analysis and evaluation of unseen stimulus material. Again, in previous years this stimulus material was released ahead of time. For 2024, students will be asked to apply the business management theories and tools they’ve learned to any business context.
• The newly added Paper 3 will be about social enterprise. It will require that students “identify and describe a human need and the potential organizational challenges facing the social entrepreneur wanting to meet this need.” Then, students will need to recommend a course of action for the business being discussed.

If you’ll be taking your Business Management exam in 2024 or later, the links included below won’t exactly replicate what you’ll see on your assessment. However, they can help you practice writing about the concepts you’ve learned in the amount of time allowed on the test, and you’ll get valuable experience that can help you reduce your test anxiety before the big day! 

For those who are taking the exam in the next couple years, keep reading for the best past papers to practice with. 

Free IB Business and Management Past Papers Links

The IB has cracked down on illegally uploaded real past papers in the last few years, so many previous sources are no longer available.

Compounding this problem, the IB so far has not provided any free sample IB Business and Management exam papers on its website . We'll be sure to update this article as soon as they do with links, though!

While searching for "free IB Business and Management papers" online might still turn up some results, we do not recommend using them, as there's no guarantee those papers are real past IB papers . Instead, we suggest using the relatively inexpensive official paid IB past papers and mark schemes for further practice. This will give you the most accurate testing experience and score results.

Also be sure to check out the sample exam questions at the end of your course brief . Even though they don’t come with a mark scheme to allow you to review how you did, they’ll still give you a chance to study the concepts and practice writing in the time allowed. Plus, these are official! 

Paid IB Business Management Past Papers Links

To download safe and official IB Business Management SL/HL past papers and mark schemes, purchase them from the Follet IB store directly.

Currently, the store offers several sets of English-language IB Business Management SL and HL past papers from 2015 through 2021 . There are a small number of past IB Business and Management papers in French and Spanish available as well.

The IB sells each of their older papers and mark schemes individually. These individual papers or mark schemes cost either $3 or $3.99 (depending on how old they are). The most recent past papers are sold with included mark schemes for $7.99. Either way, this means that a full test with all papers and mark schemes costs anywhere from $12 to $16 before tax.

Buying everything on this site will be costly (not to mention it'll be in different languages!), so we recommend that you only buy the most recent (2020-2021 ) papers . These will be the most similar to your IB Business Management exam, and two exams should provide you with plenty of practice.

How to Use IB Business Management Practice Exams

An IB Business Management test will take you three hours for SL or four and a half hours for HL . If you're going to invest that much time, you'll need to be maximizing your learning from these tests.

To make sure you get the most out of each Business Management practice test, follow these three essential tips.

#1: Spread Out the Test Over Two Days

Typically, IB Business Management Paper 1 and Paper 2 are held on two separate days before and after a weekend. If possible, you should copy this schedule exactly so that your practice can be as realistic as possible. At the very least, make sure you' re taking the two papers on two different days .

Having to hold on to the information over multiple days (with a weekend in between!) makes it difficult to cram for the IB Business Management test. You'll need to have mastered the IB Business Management concepts and be able to write intelligently about them.

#2: Use Exact Timing

It's important that you time yourself so that you force yourself to practice your pacing . The time historically allowed per IB Business Management paper has been as follows:

• Paper 1: One hour 15 minutes
• Paper 2: One hour 45 minutes
• Paper 1: Two hours 15 minutes
• Paper 2: Two hours 15 minutes

However, when the new assessment begins in 2024 , the timing will be different (although the total time will still be the same):

• Paper 1: One hour 30 minutes
• Paper 2: One hour 30 minutes
• Paper 3: One hour 15 minutes (that’s right, there’s an added paper!)

Because the test structure is changing as well as the curriculum, be sure to double check with your teacher how the timing will work for the exam in 2023 . The new curriculum won’t be on that test, but there’s no word yet on whether or not they intend to go ahead and change the timing in 2023.  

That said, do not stray from this timing, not even by a minute. You need to get used to the actual exam timing. Also, you'll get an inflated practice exam score if you allow yourself extra time. Don't do it! Stick to the actual timing so that you have a realistic indicator of your IB score.

#3: Review, Review, Review!

And now we get to the most important tip: after completing your IB Business Management papers, review your exam using the mark scheme .

Why do you need to review? Reviewing helps you figure out what mistakes you're making and what information you don't know before you take the real exam. If you don't check your answers on your practice test(s), you'll make the same mistakes on the actual IB Business Management test.

Take some time (at minimum an hour per paper) to review your answers. Taking one IB Business Management practice test with in-depth review is far superior to taking eight tests without review!

What's Next?

Ready to learn more about IB Business Management and other similar topics? Check out our detailed Business Management study guide as well as our guide to what "return on assets" means .

Looking for past papers for other IB tests? We've got you covered with our full collections for IB English , Math , Physics , Chemistry , Geography , and Economics .

Want more information on the IB program? Learn how it works with our introductory guide and see a list of all the courses you can take in the IB Diploma Programme .

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Business management updates

This page contains the latest updates on the Diploma Programme (DP) business management course.

The new DP business management course will be launched in February 2022. It will be taught in August 2022 for the first time, with assessment taking place in May 2024. 

At its heart, the new business management course aims to develop the confidence, creativity and compassion students require to become effective change agents and successful business leaders and entrepreneurs. 

Business management is an exciting and dynamic discipline that goes beyond students’ current needs—developing them into tomorrow’s global citizens, prepared for a complex and evolving business environment.  

This course prepares students to be global citizens ready to face up to the challenges and opportunities awaiting them in our ever-changing world. 

Below you will find an overview of the course. For a technical breakdown of the DP curriculum and assessment methods for this course, read the business management – SL subject brief (PDF, 540 KB) or business management – HL subject brief (PDF, 544 KB) .

Revised conceptual framework 

Through the exploration of four interdisciplinary concepts: creativity, change, ethics and sustainability, this new course empowers students to explore these concepts from a business perspective. Each unit in the course begins with conceptual understandings statements. These statements include the key concepts and summarize important ideas and core processes that are central to a unit. Conceptual understanding enhances the student’s overall understanding of the course, making the subject more meaningful. In addition, it further deepens the students understanding of the complex and dynamic business world. 

Integrated business management toolkit 

The business management toolkit is a central feature in the new course. The toolkit is a set of tools that provide synthesis and connectivity to the course units. These tools can be used by students to analyse and evaluate the syllabus content and can be applied in different disciplinary and interdisciplinary contexts. These tools are to be integrated throughout the teaching and learning of the course. 

Inquiry statements 

In the new business management course, focus is placed on allowing students to develop and demonstrate higher order thinking and to ensure that they are actively involved in researching business issues. Inquiry ensures that students are actively engaged in their own learning, constructing their own understandings. Teaching and learning the business management skills enriches the student’s understanding of business and enables them to apply these to the concepts, content and contexts. Inquiry statements are present in each unit to aid these understandings. 

Future focused assessment 

The revised paper 1 is a pre-released statement that specifies the context and theme for the upcoming unseen case study. It assesses students’ knowledge around important contemporary business topics that could not have been anticipated when the guide was written. Paper 1 is the same for both SL and HL students. 

Paper 2 is based on unseen stimulus material with a strong quantitative focus requiring in-depth analysis and evaluation using business theories and tools. SL and HL students will sit different examinations, but these will be similar in intent and form. 

The new paper 3 is about a social enterprise and requires students to identify and describe a human need and the potential organizational challenges facing the social entrepreneur wanting to meet this need. Students are then required to recommend a plan of action as a strategic way forward for the business. 

The revised internal assessment is a business research project in which students apply appropriate business management tools and theories to a real organizational issue or problem using a conceptual lens. It is common for both HL and SL. 

What are universities saying about the subject?

"The IB Diploma is one of the most represented at Bocconi, preparing students to continue their academic path at our university…The Business Management course is a good fit for Bocconi in terms of its values on Ethics, Change, Creativity and Sustainability which are all topics at the heart of Bocconi’s Management course. All the core areas of management, from HRM to finance and accounting are covered in depth."

- Director of Admissions and Recruitment Bocconi University