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Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

Let's Explore The Latest MBA Marketing Project Topics In 2023

As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You

AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

· Indian Institute Of Management-Ahmedabad

· Indian Institute Of Management-Bangalore

· Indian Institute Of Management-Calcutta

· Indian School Of Business-Hyderabad And Mohali

· Xavier School Of Management-Jamshedpur

· SP Jan Institute Of Management And Research-Mumbai

· National Institute Of Industrial Engineering-Mumbai

· Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents

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71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

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Master Your Degree with These Top MBA Dissertation Topics of 2024

Research, Discuss, Dissert

Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list! Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects. From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!

3 Key Considerations when Selecting MBA Dissertation Topics

Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:

1. Choosing Unique MBA Dissertation Topics

Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.

2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields.

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.

Accounting

1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

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Strategic Risk Management Dissertation Topics

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1. Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

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How to Choose the Right MBA Project Topics

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Now that we’ve explored some exciting project topics, how do you choose the one that’s right for you? Here are some tips:

Consider Your Interests and Career Goals: Choose a topic that aligns with your passions and future career aspirations.
Evaluate Feasibility and Data Availability: Ensure you have access to the necessary data and resources to complete your project successfully.
Consult with Faculty or Industry Professionals: Seek guidance from your professors or industry experts to refine your topic and approach.
Importance of Originality: Aim for a topic that contributes new insights or approaches to the field, showcasing your creativity and analytical skills.

Human Resources

Employee Engagement Strategies for Remote Teams: Develop effective strategies to enhance employee engagement and motivation in remote work settings.
Diversity and Inclusion Initiatives in Multinational Corporations: Analyze diversity and inclusion programs in multinational companies, assessing their impact on organizational culture and performance.
Talent Management Practices in the IT Industry: Study talent management strategies and practices in the Information Technology sector, focusing on recruitment and retention.
Performance Appraisal Systems: A Comparative Study: Compare different performance appraisal systems used by organizations and their impact on employee performance and satisfaction.
Work-Life Balance Programs and Employee Wellbeing: Evaluate the effectiveness of work-life balance programs in improving employee wellbeing and productivity.
Leadership Styles and Organizational Culture: Analyze how different leadership styles contribute to shaping organizational culture and employee engagement.
Training and Development Programs: Impact on Employee Performance: Investigate the effectiveness of training and development programs in enhancing employee skills and performance.
Workplace Stress Management Strategies: Develop strategies to manage workplace stress and promote employee mental health and wellbeing.
Employee Retention Strategies in High-Tech Industries: Identify and analyze effective strategies for retaining talent in high-tech industries with high turnover rates.
Gender Pay Gap Analysis and Equal Pay Policies: Study the gender pay gap in various industries and evaluate the effectiveness of equal pay policies in reducing disparities.

Operations Management

Supply Chain Optimization in Manufacturing Sector: Optimize supply chain processes and logistics in the manufacturing industry to reduce costs and improve efficiency.
Lean Management Implementation in Service Sector: Implement Lean management principles in service-oriented organizations to eliminate waste and improve operational efficiency.
Inventory Management Strategies for Retail Chains: Develop inventory management strategies to minimize stockouts and excess inventory in retail chains.
Six Sigma Implementation in Healthcare: Quality Improvement: Implement Six Sigma methodologies in healthcare organizations to improve quality of care and patient outcomes.
Logistics and Distribution Network Optimization: Optimize logistics and distribution networks to improve delivery times and reduce transportation costs.
Operations Planning and Control in the Food Industry: Develop efficient operations planning and control strategies for food processing and distribution companies.
Total Quality Management (TQM) Practices: Case Studies: Study successful case studies of Total Quality Management implementation in various industries.
Process Automation and Robotics in Manufacturing: Explore the use of automation and robotics in manufacturing processes to improve productivity and efficiency.
Service Quality Measurement and Improvement in Hospitality: Develop tools and techniques to measure and improve service quality in the hospitality industry.
Green Operations: Sustainability Practices in Manufacturing: Implement sustainable and eco-friendly practices in manufacturing operations to reduce environmental impact.

Entrepreneurship

Feasibility Study for a Tech Startup: Conduct a feasibility study for a tech startup, analyzing market demand, competition, and financial projections.
Business Plan Development for a Social Enterprise: Develop a comprehensive business plan for a social enterprise focusing on social impact and sustainability.
Crowdfunding as a Financing Option for Startups: Explore the use of crowdfunding platforms as a viable financing option for early-stage startups.
Franchise Business Model: Analysis and Case Studies: Analyze the franchise business model and study successful case studies of franchise operations.
E-commerce Market Entry Strategy for Small Businesses: Develop an e-commerce market entry strategy for small businesses to expand their online presence.
Innovation Management in Startups: Best Practices: Study best practices for managing innovation and creativity in startup environments.
Angel Investing: Strategies and Risk Management: Explore angel investing strategies and risk management practices for investors in early-stage startups.
Entrepreneurial Leadership: Traits and Success Factors: Analyze the traits and characteristics of successful entrepreneurial leaders in various industries.
International Expansion Strategies for SMEs: Develop strategies for small and medium-sized enterprises (SMEs) to expand into international markets.
Business Model Innovation: Disruptive Strategies: Explore disruptive business model innovation strategies used by successful startups to gain a competitive edge.

General Management

Change Management Strategies in Organizations: Develop change management strategies to facilitate organizational transitions and transformations.
Corporate Social Responsibility (CSR) Programs: Impact Assessment: Evaluate the impact of CSR programs on brand reputation and stakeholder perceptions.
Strategic Alliances and Joint Ventures: Case Studies: Study successful case studies of strategic alliances and joint ventures in various industries.
Crisis Management and Communication Strategies: Develop crisis management plans and effective communication strategies for organizations facing crises.
Market Research and Analysis for New Product Launch: Conduct market research and analysis to guide the launch of a new product or service.
Project Management Best Practices: Implementation: Study and implement project management best practices for successful project execution.
Knowledge Management Systems: Implementation and Benefits: Implement knowledge management systems in organizations to capture and share valuable knowledge.
Business Process Reengineering (BPR) for Organizational Efficiency: Redesign and optimize business processes using Business Process Reengineering methodologies.
Strategic HR Planning for Organizational Growth: Develop strategic HR plans to align human resources with organizational goals and growth objectives.
Technology Adoption and Integration Strategies: Develop strategies for the adoption and integration of new technologies to drive business growth.

International Business

Global Market Entry Strategies for Multinational Corporations: Develop market entry strategies for multinational corporations expanding into new global markets.
Cultural Intelligence in International Business Negotiations: Study the role of cultural intelligence in successful international business negotiations.
International Trade Policies and Impact on Global Business: Analyze international trade policies and their implications for global businesses.
Cross-Cultural Leadership: Challenges and Strategies: Explore challenges and strategies for effective cross-cultural leadership in multinational organizations.
Export Marketing Strategies for Small and Medium Enterprises (SMEs): Develop export marketing strategies for SMEs looking to enter international markets.
Global Supply Chain Management: Best Practices: Study best practices in global supply chain management to optimize international operations.
Foreign Direct Investment (FDI) Trends and Analysis: Analyze trends in Foreign Direct Investment and their impact on global economies.
Political Risk Analysis for International Business: Assess political risks and their impact on international business operations and investments.
Global Branding and Positioning Strategies: Develop global branding and positioning strategies for products and services in diverse markets.
International Business Negotiation Strategies: Study negotiation strategies and tactics for successful international business deals.

Information Technology Management

Cybersecurity Threats and Risk Management: Analyze cybersecurity threats and develop risk management strategies for organizations.
Big Data Analytics for Business Intelligence: Implement Big Data analytics to derive business insights and improve decision-making.
Cloud Computing Adoption: Challenges and Opportunities: Study the challenges and opportunities of adopting cloud computing in organizations.
Digital Transformation Strategies for Traditional Businesses: Develop strategies for traditional businesses to undergo digital transformation.
Blockchain Technology Applications in Supply Chain: Explore the applications of blockchain technology in optimizing supply chain processes.
AI and Machine Learning for Predictive Analytics: Implement AI and machine learning algorithms for predictive analytics in business.
IT Governance and Compliance Frameworks: Develop IT governance frameworks to ensure compliance and data security.
Mobile App Development for Business Solutions: Design and develop mobile applications to address business challenges and enhance customer experience.
IT Infrastructure Optimization and Cost Reduction: Optimize IT infrastructure to reduce costs and improve efficiency in organizations.
ERP Implementation and Business Process Integration: Implement Enterprise Resource Planning systems for seamless business process integration.

Healthcare Management

Healthcare Quality Improvement Initiatives: Develop quality improvement initiatives to enhance patient care and safety in healthcare settings.
Healthcare Innovation: Telemedicine and Remote Monitoring: Explore the use of telemedicine and remote monitoring technologies to improve healthcare delivery.
Health Information Systems: Implementation and Benefits: Implement Health Information Systems to improve patient data management and healthcare efficiency.
Healthcare Cost Analysis and Optimization: Analyze healthcare costs and develop strategies to optimize spending and improve financial performance.
Patient Satisfaction and Service Quality in Hospitals: Evaluate patient satisfaction levels and service quality in hospitals, identifying areas for improvement.
Healthcare Policy Analysis and Impact Assessment: Analyze healthcare policies and assess their impact on healthcare organizations and patient care.
Healthcare Marketing Strategies for Hospitals: Develop marketing strategies to promote hospitals and healthcare services to the community.
Electronic Health Records (EHR) Implementation: Implement Electronic Health Record systems to enhance patient data accessibility and accuracy.
Healthcare Compliance and Regulatory Requirements: Ensure healthcare organizations comply with regulatory requirements and standards.
Healthcare Supply Chain Management Optimization: Optimize healthcare supply chain processes to ensure timely and cost-effective delivery of medical supplies.

Sustainability and Green Business

Corporate Sustainability Reporting and Transparency: Develop sustainability reporting frameworks to enhance corporate transparency and accountability.
Green Supply Chain Management Practices: Implement green supply chain management practices to reduce environmental impact.
Circular Economy Strategies for Waste Reduction: Develop strategies for implementing a circular economy model to minimize waste.
Renewable Energy Investment Analysis: Analyze the feasibility and returns of investments in renewable energy projects.
Sustainable Packaging Solutions for Consumer Goods: Develop sustainable packaging solutions to reduce environmental impact in the consumer goods industry.
Carbon Footprint Analysis and Reduction Strategies: Analyze carbon footprints of organizations and develop strategies to reduce emissions.
Water Management and Conservation in Industries: Implement water management practices to conserve water resources in industrial operations.
Biodiversity Conservation Strategies for Businesses: Develop strategies for businesses to contribute to biodiversity conservation efforts.
Green Building Design and Certification: Design green buildings and obtain certifications for sustainable construction practices.
Eco-Tourism Development and Sustainability: Develop eco-tourism initiatives that promote environmental conservation and community engagement.

Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you’re delving into finance, marketing, human resources, operations, or entrepreneurship, there’s a vast landscape of topics to explore.

Remember, the right project topic can be the launching pad for your career, so choose wisely. Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey!

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MBA Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.

This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.

What is Marketing in Business Management?

Marketing aims to promote goods and services and increase sales for your business by creating, sharing, and planning. Moreover, marketing studies the relationship between products, brands, and services and human behaviour. These elements define a company’s value and measure its growth. You need a well-crafted marketing strategy to increase brand recognition, attract more customers, and drive sales.

To achieve result-driven marketing, marketers must thoroughly understand client requirements, the competitive environment, and how those factors impact business success. Having that said, looking for the perfect MBA marketing dissertation topics? We will help you with that. First, we will walk you through possible types of marketing for your dissertation topic.

Marketing Research Areas For Your Dissertation

There are many types of marketing, as you may have guessed, so choosing an appropriate MBA marketing dissertation topic can be a little overwhelming. The following are the most notable types of marketing you could base your thesis title on:

Advertising

Marketing in this form is the most common. It involves paying advertisers to place different kinds of ads in newspapers, television programs, billboards, and other posters.

Also read: Advertising Dissertation Topics

Public Relations

Advertisers use this form of advertising to promote their brands without buying advertising space. Your business can raise awareness by sponsoring events or writing articles for the media.

Also read: Public Relations Dissertation Topics

Direct Marketing

Sending direct marketing messages to potential customers by postal mail or email is one method of direct marketing. Thus, it is similar to direct response advertising without paid media such as print or television.

Sales Promotion

Sales promotion refers to any activity designed to increase sales at a specific point in time rather than across the year. Businesses offer various types of sales contests and discounts during specific periods (such as Black Friday and the Christmas holiday season).

Short-term sales are always the goal rather than building long-term brand awareness through customer loyalty. The most common form of sales promotion is coupons, but other forms include free samples and rebates.

Product Marketing

An essential aspect of any business is product marketing. Creating a connection between your brand and consumers is the role of product marketing specialists. By understanding how consumers perceive your product or service category, they can help you position yourself against your competition more accurately.

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List of Dissertation Topics For MBA Marketing

The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation.

The Impact of Product Placement on Brand Building
Customer Relationship Management In The UK
Customer Loyalty And Customer Satisfaction In Online Retailing Companies
Economics of computerized communication in the COVID-19.
Social Media And Customer Relationship Management:
An analysis of the connection between brand investment and observed risk comparison
Issues of standardization vs. adaptation in global marketing
Impact of Mobile Companies’ Marketing Communications Practices on the Behaviour of Loyal Consumer Base
Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
A Growing Love for the Data Burst utilizing analytics’ potential
The Impact of Social Networks on Consumer Online Purchasing Behavior
Automating customer service interactions
Variation of prices for commodities across online and offline sources,
Effects of a company website’s user interface for business.
Safeguarding consumer privacy in digital marketing
Incorporating social processes when pursuing various markets and fostering market interest.
Systems that businesses use to respond to customer boycotts.
A Feasibility Study on Marketing and Advertising, Emphasizing Differences and Similarities
The Effects of Online Animated Advertising Strategies and E-Marketing on Consumer Purchasing Behaviors
A cost-benefit analysis of creative advertising strategy and direct marketing strategy
Comparing the Competition: A Discussion of the Various Business Strategies You Can Use to Ensure Success
Factors needed to distinguish between micro and macro Businesses
Effects of a Longer Warranty on Increasing Market Share for Electronic Products
the connection between a system’s characteristics and location
The advantages that organizations gain from customizing their works.
Mobile commerce’s advantages and disadvantages.

The Significance of MBA Marketing Dissertations

Marketing can provide you with the following benefits:

Selling is only one aspect of marketing. It’s about building relationships, and a connection is made through communication.
As a result, marketing enables you to establish brand awareness among your target audience, thereby increasing your chances of achieving your business objectives.
By analyzing competitors’ strengths and weaknesses, marketers can develop a plan to help them gain an edge over their opponents.
In order to generate leads for their clients, marketers use various techniques, such as email marketing, web analytics, social media marketing, and more.
Your marketing professionals develop strategies to engage your clients with your brand on a variety of platforms, including email marketing, social media, and more.

How Can ResearchProspect Help?

The marketing industry is extremely competitive today, so creating the same boring dissertation as hundreds of other students did makes it even harder to stand out. However, MBA is one of those most in-demand spaces for marketing.

ResearchProspect provides academic help to students of MBA marketing or any other area of marketing. If you are looking for a dissertation writer to provide customised thesis ideas and complete your dissertation according to your university guidelines, get started by placing your order for the dissertation proposal or the full thesis here .

Also read: Engineering Management Dissertation Topics , Business Management Dissertation Topics , Risk Management Dissertation Ideas , Talent Management Dissertation Topic Ideas

Also read: Facebook marketing dissertation topics and Social media dissertation topics.

Marketing is a nitty-gritty area of study that ties directly back to your business growth and keeps your company in the consumer’s mind. You can advertise on television, radio, and social media all day.

It helps you get your product out there and circulate among your target audience. You can write a dissertation on the above-mentioned MBA Marketing Dissertation Topics .

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For MBA marketing dissertation topics:

Study recent marketing challenges.
Investigate industry trends.
Analyze consumer behavior shifts.
Explore digital marketing innovations.
Consider branding or market entry strategies.
Choose a topic you’re passionate about for in-depth research.

Navigating the MBA Research Landscape: Topics, Tips, and Success Stories

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370+ Best Marketing Research Topics & Ideas for Students to Consider

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

Engaging Gen Z through social media marketing.
Challenges and opportunities in influencer marketing.
Ethical boundaries in digital advertising.
Rise of voice search: Impact on SEO.
Sustainable marketing: Beyond a trend?
Navigating cultural differences in international marketing.
AI and personalization in digital marketing.
Consumer behavior in online vs. offline shopping.
Impact of viral marketing on brand awareness.
Neuromarketing: Exploring the consumer's mind.
The role of AR and VR in enhancing consumer experience.
Branding in the age of social movements.
Efficacy of content marketing in B2B sectors.
Emotional marketing: Manipulation or genuine connection?
Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

Measuring the impact of customer reviews on sales.
Gamification as a marketing strategy: Pros and cons.
How color psychology influences branding?
Experiential marketing: A new customer engagement strategy.
How does social responsibility improve brand image?
Celebrity endorsements: Effective or outdated?
Ethical implications of neuromarketing.
Green marketing: Just a trend or a sustainable strategy?
Impact of humorous advertising on brand recall.
Local SEO strategies for small businesses.
How storytelling boosts content marketing success?
Role of AI in predicting consumer behavior.
Effects of scarcity tactics in e-commerce.
Mobile marketing trends shaping the future.
Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

Using virtual reality for product demonstrations.
Impact of emotional appeals in advertising.
How does nostalgia influence consumer choices?
Role of chatbots in improving customer service.
Leveraging user-generated content for brand promotion.
Social media's role in crisis management.
Role of big data in personalized advertising.
Is there a backlash against intrusive online ads?
Psychology behind successful loyalty programs.
Impact of culture on global advertising strategies.
Influencers vs. celebrity endorsements: Which is more effective?
Ethical implications of predictive analytics in targeting consumers.
Effectiveness of cause marketing in boosting sales.
Role of augmented reality in enhancing shopping experiences.
Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

Influence of virtual reality on consumer experiences.
Power of storytelling in brand building.
How does sustainability shape consumer choices?
Impact of memes on online brand promotion.
Role of blockchain in ensuring ad transparency.
Emotional intelligence in customer service: Is it crucial?
Does user-generated content boost trust in brands?
Social media's impact on body image: A concern for advertisers?
Role of data analytics in shaping promotional strategies.
Ethics in advertising: How far can shock tactics go?
Evolving consumer expectations in the era of personalization .
What drives the success of viral ads?
How does color influence brand recognition ?
Impact of artificial intelligence on consumer data collection.
Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

Role of voice assistants in shaping buyer behavior.
Exploring the ethics of using AI in advertising.
Omnichannel retailing: A shift in consumer shopping experience?
Role of podcasts in influencing consumer behavior.
How does virtual reality reshape shopping experiences?
Personalization vs. privacy: A growing concern in digital advertising?
Use of drone technology for product delivery.
Impact of artificial intelligence on customer segmentation.
Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
How does mobile payment influence consumer buying behavior?
Influencer marketing in the age of fake followers.
The rise of shoppable posts in social media.
Exploring the potential of augmented reality in product visualization.
How do data breaches affect brand trust?
Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

Has the rise of ad-blockers signified failure in digital advertising?
Deceptive marketing tactics: Where is the line drawn?
Does native advertising compromise journalistic integrity?
Ethical dilemmas of data mining in personalized marketing.
Use of sexual imagery in advertising: Effective or exploitative?
Neuromarketing: Intriguing science or manipulative strategy?
Are shock tactics in advertising crossing the line?
Role of consumerism in environmental degradation.
Negative impacts of beauty standards perpetuated by ads.
Is manipulation an inherent part of marketing?
Stereotypes in advertising : Harmless categorizing or dangerous bias?
Social media marketing to children: Ethical or exploitative?
Are privacy concerns leading to a decline in personalized advertising?
Does influencer marketing promote unrealistic lifestyle expectations?
Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

Subliminal advertising : Myth or reality?
Impact of music in retail environments on consumer behavior.
The role of humor in successful ad campaigns.
Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
Push vs. pull marketing strategies : Which works better?
Marketing campaigns that changed public opinion.
Celebrity scandals: A death knell for brand image?
Influence of packaging design on purchase decisions.
The role of color psychology in food marketing.
Impact of customer relationship management (CRM) on customer loyalty.
Are loyalty programs effective in retaining customers?
The role of social proof in online sales.
How cultural factors influence buying decisions.
Word-of-mouth marketing in the digital age.
The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

How globalization shapes brand strategies.
Is corporate social responsibility just a trend or a necessity?
The influence of economic downturns on consumer behavior.
Emotional connections: Are they key in fostering customer loyalty?
Understanding the ' Halo Effect ' in brand perceptions.
Lessons learned from cross-cultural promotional blunders.
Exploring the psychology behind pricing strategies.
The role of neurolinguistic programming in persuasive messaging.
How sensory experiences enhance customer interactions.
Nudging consumer behavior: Is it ethical?
The impact of data analytics on strategic decision-making.
Unraveling the gender stereotypes present in commercials.
Assessing the effectiveness of ambush promotional strategies.
How does ethical branding improve a company's image?
Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

Role of artificial intelligence in customer segmentation.
Does video content really boost online engagement?
Potential of augmented reality for product visualization .
Understanding consumer trust in online reviews.
Effectiveness of mobile apps in customer retention.
Future of email promotion in social media era.
Role of SEO in driving organic traffic.
Impact of page loading speed on bounce rates.
Online sales: Does free shipping enhance conversion rates?
Influencer collaboration vs paid advertising : What offers better ROI?
Impact of personalization on e-commerce conversion rates.
Importance of responsive design in user experience.
Is social proof essential for online sales conversion?
Podcasts as a promotional tool: How effective are they?
Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

Impact of poor internal communication on marketing strategy.
Aligning brand identity with customer perceptions.
Challenges in establishing a global brand strategy .
Role of competitive intelligence in shaping business strategy.
Impact of poor customer service on brand loyalty.
Mergers and acquisitions.
Role of organizational culture in strategy implementation.
Navigating the risks of product diversification.
Coping with increased price competition in saturated markets .
Impact of supply chain disruptions on product availability.
Overcoming barriers in implementing green business practices.
Strategies for maintaining brand relevance in fast-paced markets.
How does a changing regulatory environment impact strategy formulation?
Importance of innovation in maintaining a competitive edge.
Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

The rise of TikTok: Understanding its business appeal.
How does Instagram's 'Shop Now' feature affect consumer behavior?
The role of LinkedIn in B2B lead generation.
Assessing the influence of Twitter's character limit on message effectiveness.
Exploring Facebook's 'Reactions' and their impact on brand engagement.
Potential of Pinterest for visual brand storytelling.
Snapchat's 'Story' feature: A boon for experiential branding?
The impact of YouTube influencers on purchase decisions.
Understanding the role of social listening in reputation management.
Virality on social platforms: A calculated strategy or pure luck?
Live streams as a tool for real-time audience engagement.
The ethics of social media data mining.
User-generated content: An untapped branding tool?
Role of social platforms in crisis communication.
Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

Evaluating the impact of blog posts on SEO.
Long-form vs short-form content: What's more engaging?
Infographics: A tool for simplifying complex information.
Podcasts: A rising star in information dissemination?
Understanding the role of eBooks in lead generation.
Is interactive content the future of customer engagement?
Webinars: Are they still relevant in the age of short videos?
White papers: Their influence on decision-making in B2B.
How does user-generated content shape brand perception?
The rise and role of meme culture in content strategy.
Storytelling in branding: Fad or fundamental?
Exploring the trend of episodic content in audience retention.
Role of content curation in demonstrating industry thought leadership.
Using case studies as social proof in conversion strategy.
The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

Environmental concerns and their role in purchase decisions.
Family influence on children's brand preferences.
Celebrity endorsements and their impact on consumer trust.
Psychological triggers and implications of impulse buying.
Loyalty programs and their influence on repeat purchases .
Brand image and its effect on product evaluation.
Role nostalgia plays in purchase decisions.
Psychology behind buying 'limited edition' items.
Color and its impact on consumer perceptions and behaviors.
Music's influence on shopper mood and behavior in stores.
'Made locally' label's effect on consumer choice.
Fear of missing out (FOMO) in online buying.
Customer reviews and their impact on online shopping behavior.
Social media's influence on body image and related product choices.
Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

Impact of digital transformation on business sales.
LinkedIn's role in lead generation for businesses.
Efficacy of email marketing in business transactions.
Chatbots: Enhancing customer service in business marketing?
Necessity of personalization in business marketing.
Influence of webinars in generating leads for businesses.
Understanding influencer marketing in a business context.
Ethical issues in data collection for business marketing.
A deep-dive into account-based marketing strategies .
Role of predictive analytics in business marketing.
Marketing strategies designed for small businesses.
Overcoming challenges in business branding.
Efficacy of content marketing in a business context.
Implications of GDPR on business marketing.
Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

Cultural nuances and their impact on advertising strategies.
Cross-border e-commerce: Growth and challenges.
Exploring the role of localization in global branding.
Understanding tariff wars and their impact on marketing strategies.
Influence of political climate on international marketing decisions.
International public relations: A comparative study.
Social media and its role in global product launches.
A study of emerging markets and their attractiveness for marketers.
International consumer behavior: Similarities and differences.
Localization vs. standardization in global marketing.
Case study: Successful global rebranding campaigns.
Impact of Brexit on European marketing strategies.
Green marketing practices across the globe.
International market segmentation and targeting strategies.
International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

Marketing luxury apartments: Challenges and solutions.
Selling residential properties in a buyer's market.
How social media influences property buying decisions.
Effectively marketing rental properties in competitive markets.
Marketing strategies for eco-friendly homes.
Role staging plays in promoting properties.
Drones: The new trend in real estate showcasing.
Advertising strategies in rapidly urbanizing areas.
Promoting properties through influencer partnerships.
Customer reviews' impact on online property listings.
Neighborhood branding's influence on real estate sales.
Online vs offline property promotion: A comparative study.
Comparing marketing strategies: Luxury versus budget properties.
Marketing properties during economic downturns.
Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

Impact on sales: Direct vs indirect distribution methods.
Influencing factors in selecting distribution channels.
E-commerce's revolutionizing role in product distribution.
Case study: Successful distribution strategies in retail.
Drones and future delivery systems: A feasibility study.
Role big data plays in optimizing distribution channels.
How sustainable practices influence distribution strategies.
Importance customer convenience plays in distribution planning.
Overcoming distribution challenges in rural areas.
Examining the relationship: Distribution strategies and market share.
AI's role in streamlining distribution processes.
Omnichannel distribution: A necessity or a luxury?
Importance distribution planning plays in new product launches.
Distribution's role in creating a competitive advantage.
Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

Influence of colors on consumer decision making.
How product placement impacts buying behavior.
Emotional triggers in advertising: An analysis.
Consumer responses to sensory branding .
Impacting purchase decisions with visual illusions.
Role of auditory cues in product preference.
Influence of olfactory cues on consumer behavior.
Celebrity endorsements and neural responses.
Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
Effects of negative emotion on impulse buying .
Role neurolinguistics plays in shaping consumer opinions.
Neuromarketing strategies for personalized advertising.
Video vs. image ads: A comparative neuromarketing study.
Assessing effectiveness of humor in ads: A neuroscientific approach.
How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

Measuring return on investment in influencer marketing.
How micro-influencers impact small business growth.
Authenticity versus promotion: Striking a balance.
Ethics in influencer marketing: A critical review.
Power social media influencers hold over consumer behavior.
Video blogging and brand visibility.
Effect of influencer-led contests on audience engagement.
Does influencer reputation affect brand perception?
Celebrity versus non-celebrity influencers: Who wins?
Impact of influencer gender on audience engagement.
Fashion influencers and their role in brand awareness.
Fitness influencers: Inspiring or creating pressure?
Role influencers play in promoting sustainable products.
Influencers and crisis management: A case study approach.
Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

Honesty in advertising: A lost art?
Exploring fairness in competitive marketing practices.
Corporate social responsibility: Marketing strategy or ethical obligation?
Greenwashing: Misleading environmental claims in advertising.
Privacy and data collection: An ethical debate.
Ethical implications in children's advertising.
Body positivity and marketing: Strides and stumbles.
Cultural sensitivity in international marketing campaigns .
Animal rights and marketing: Exploring ethical considerations.
Influence of ethical claims on consumer perception.
False advertising: Consequences and solutions.
Ethical dimensions in influencer partnerships.
Human rights issues in marketing.
Health claims in food advertising: Fact or fiction?
Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

Role of social media in IMC strategy.
IMC impact on customer loyalty.
Public relations in an IMC context.
Online-offline IMC strategies: A comparative study.
Influencer endorsements in IMC: Effectiveness assessment.
IMC in non-profit organizations: An exploratory study.
Impact of IMC on brand equity.
Event sponsorship in IMC plans.
IMC strategy for launching new products.
Role of IMC in crisis management.
Digital transformation and its influence on IMC.
IMC in enhancing customer relationships.
AI and IMC: A synergy exploration.
IMC for sustainable product marketing.
Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

Social media data: A gold mine for marketers?
Predictive analytics in customer retention strategies.
Quantifying influencer marketing: Metrics that matter.
Role of big data in personalized branding.
Real-time analytics in optimizing marketing campaigns.
Analytics in content marketing: Determining success.
AI-powered marketing analytics: Boon or bane?
Sentiment analysis in brand perception.
Location-based analytics in mobile branding.
Web analytics: Decoding customer online behavior.
Customer segmentation through data analytics.
ROI calculation in digital marketing.
Analyzing customer journey with cross-channel analytics.
Leveraging analytics for email marketing.
Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

Social media's role in popularizing sport events.
Fan engagement in a digital age.
Impact of athlete endorsements on brand perception.
Sustainability initiatives in the sports world.
Leveraging virtual reality for improved fan experiences.
Esports' influence on traditional sports promotion.
Strategy shifts for supporting women's sports leagues.
Analyzing the dynamics of sports sponsorship deals.
Successful merchandising tactics for sports teams.
Team performance and its influence on merchandise sales.
Sports events as a tool for promoting tourism.
Accessibility in sports venues: Implications for fan inclusion.
Personal branding strategies for athletes.
Controversy's role in athlete endorsements.
Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

Humanizing artificial intelligence in customer relations.
Role of silent films in modern advertising.
Using quantum computing to optimize marketing efforts.
Neural networks in predicting consumer behavior.
Astral marketing: Leveraging astrology in branding.
Biophilic elements in retail space design.
Gamification in non-gaming brand experiences.
Marketing possibilities in metaverse.
Cybersecurity's influence on digital consumer trust.
Marketing potential of brain-computer interfaces.
Implementing circular economy principles in product promotion.
Micro-moments: Capitalizing on instant decision making.
Haptic technology's potential in experiential marketing.
Role of digital twins in customer profiling.
Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

Emotional algorithms: Predicting consumer behavior through AI.
Phygital retail : Blending physical and digital shopping experiences.
Impact of blockchain technology on consumer trust in digital marketing.
Sensory branding in virtual reality environments.
Leveraging neuromorphic engineering for personalized marketing.
Ethical implications of using deepfake technology in advertising.
Quantum computing's potential impact on big data analytics.
The role of immersive technology in shaping luxury brand experiences.
Micro-personalization: Exploring marketing's hyper-customized future.
Bio-adaptive marketing: The next frontier in personalization?
Implications of facial recognition technology on privacy and marketing ethics.
Exploring the marketing potential of Internet of Behaviors (IoB) .
Edge computing's influence on real-time marketing strategies.
Use of augmented intelligence in predicting consumer life cycle.
Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating . So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

An integrative framework for cross-sectional consumer behavioral
Self-concept in consumer behavior
The significance and measurement of attachment in consumer behavior
Luxury goods and sustainability issues
Impact of brand equity and consumer behavior
The cultural influence of luxury consumption behavior among Italian consumers
The evolving behaviors of luxury consumption
Coca-Cola customer purchasing behavior: analysis and prediction
Consumer responsiveness towards environmental claims for clothing brands
A conceptual framework prestige- seeking consumer behavior
Symbolism and marketing performance: a theoretical approach
Assessment and evaluation of successful and failed instances of luxury marketing techniques
A symbolic interactions perspective on the function of products as social stimulants
Convergence and divergence in consumer behavior
Understanding the consequences of global retailing
Dimensions of consumer expertise: mapping a consumption constellation
The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
A symbolic interactionism perspective on the empirical models of consumer behaviors
Sensory marketing strategies and power in advertising
The impact of word of mouth and electronic word of mouth on consumer purchase intension

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

Understanding the critical aspects of opportunities and challenges of digital marketing
Opportunities and challenges of marketing research in the 21st century
Assess digital marketing trends over the last 20 years and the future research directions.
A critical review of the effectiveness of internet marketing initiatives
A theoretical analysis of digital marketing techniques adopted by startups
Accessing the metrics of digital marketing strategies, transformation, trends, and realities
Study on digital marketing technique
What inspires college students to use Pinterest? A model with consequences for academics and marketers
Mapping the international qualitative marketing research
Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
The significance of Corporate Social Responsibility (CSR) in marketing strategy
Conceptualizing influencer marketing as a modern phenomenon in reputation management
Analyzing the impact of search engine optimization on web accessibility
Addressing marketers’ over-reliance on digital content to boost revenues
Digital marketing strategy implementation: examining the digital marketing infrastructure
Ethical issues concerned with fundamentals of marketing research: a detailed study
Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

The distribution mechanism in SMEs and large-scale corporations
The impact of strategic and tactical causes marketing on brand loyalty among customers
Best strategies for incorporating new items into the lifestyles of the targeted clients
A comparative analysis of the distribution systems of SMEs and multinational corporations
Marketing 4.0: How technological advancements are transforming marketing organizations
Distributional channels: understanding and managing the structure of distribution channels
Brand manipulation techniques employed by marketers: learning organizational strategies
Understanding the sustainability of distributional marketing: an overview
Marketing mix modeling of Facebook
The distributional and promotional approach of winemakers
Identifying distributional changes in the Interactive Digital Media Ecosystem
Analyzing the best distribution techniques for new offshore marketing organizations.
Market segmentation: issues and perspectives
Rediscovering industrial market segmentation
The challenges of marketing logistics: Product distribution, Price, and Promotion
Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

Social media marketing communication: efficiency and usage
Incorporating social responsibility and marketing strategy: a critical overview
The Most Notable Successes in the history of Social Media Marketing
Starbucks marketing analysis: a process that guarantees growth
Measuring the visual turn in social media campaigns
Social media influence on purchasing decisions: a case study on e-commerce sites
The effect of social media marketing on brand loyalty
The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

Sports marketing: The strategic perspective behind marketing communication
Mapping the role of sports marketing in attracting individuals
How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
Opportunities in sports marketing that are emerging and how to leverage on them
The psychology of sports marketing: a critical analysis
A handbook on sports marketing and social media
Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
Using social media to investigate the determinants of consumer reaction to sport marketing
Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

Essential content marketing strategies for SMEs
Understanding a theoretical approach to content marketing for engaging more organic traffic
Content marketing in SMEs: significance of entrepreneurial sensemaking
Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
New opportunities for engaging strong brands on online platforms
Canvas’s design school content marketing strategies: exploring strategies
Identifying the dynamics of the same content across borders
Content marketing strategies for breaking through the clutter and winning more organic traffic
The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

Policies and attitudes in print media: mapping a consumption constellation
Effectiveness of print media industry in this evolving age: an analysis into the implications
Analyzing print media advertising in the era of social media
Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
The influence of print media on millennials and GenY: a comprehensive overview
Print media and digital media: a comparative analysis
Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

Importance of customer relationship management: a thorough examination
Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
Conversion of print media into digital media: taking the Indian market as an example
Understanding the social media presence for effective relationship management
A strategic framework for customer relationship management
Relationship marketing management: a study on issues and challenges of the US market
Adopting customer relationship management: from strategy to implementation
Storytelling in content management: Using content marketing to create customer connections effectively
Relationship marketing in the post-pandemic era: expectations and realities
Understanding emotions in relationship marketing: looking backward towards the future
Customer gratitude in relationship marketing: a survey of the existing relationship marketing
The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

Why are non-profits easier to promote on social media: The significance of warmth and brand representation
Non-profit marketing strategies: an exploratory study
Marketing in the non-profit organizations
Internet presence for NPOs in the current digital era
Social event marketing via internet platforms welcomes a new age for non-profit organizations.
Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
The applications of marketing for non-profit organizations
Rethinking the framework for marketing strategies for NPOs from a global perspective
Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

Considerable factors behind a poorly executed market research
Strategic marketing management: an overview
An exploratory investigation of black Friday deals
Inconsistency in service value or communication of products: a social exchange perspective
Strategic marketing insights for creating a competitive advantage
Contemporary strategic marketing for non-profit organizations
Understanding strategic marketing planning for radically new products: an international perspective
The international marketing strategy of Starbucks: a case study
The theory, practices, and research agendas of strategic marketing planning
Determinants and benefits of global product marketing
Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

The negative and positive impacts of advertising on the youth: a research overview
Understanding the relationship between advertising and the application of humor
The effect of advertising on the recession period
Understanding the influence of advertising on consumer behavior
Impact of brand advertising on political campaigns
An ethical examination of advertising deception
Addressing false and misleading advertising: an empirical investigation
A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
Unethical practices of advertising: a case study of some selective products
Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

International market entry: a case study on Tim Horton’s
Social media as a game changer for global marketing: an overview
Global market entry strategies: understanding the internalization approach
Marketing athlete’s events across international borders: a comprehensive approach
Environmental determinants of international market entry strategies
Understanding the international market segmentation: issues and perspectives
Financial market development: International evidence
Liberalization of capital controls and expansion of the stock market
Entrepreneurial businesses’ effectuation and global markets expansion
The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

The influence of covid-19 on marketing and its philosophy
How online marketing assisted companies during the epidemic
Pandemic marketing story: Mapping a retailing constellation
Long-term vs. short terms marketing approach by businesses: a comprehensive overview
Internet marketing during the pandemic: new trends and policies
The globalization of the international economy in the post-pandemic decade
Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
A systematic review of the marketing strategies during and after the pandemic
The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

130+ Marketing Research Topics for Marketing Students

Team Desklib

Published: 2022-08-29

Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics. Let's go step by step:

What is Marketing?

Marketing involves all those activities that have been undertaken by the company to promote and endorse the products they have made to sell and to extend the reach of their products to a great number of people or consumers. Marketing is done by business professionals in order to attain the attention of potential consumers of their products.

Marketing can be done both physically and digitally, which means you can advertise and endorse your product easily, in both offline and online modes. Physical marketing refers to traditional marketing in which you connect to potential consumers and tell them about your products through, radio, mail, television, etc.

Whereas, digital marketing is the pro method of marketing that involves connecting with the consumers without putting so much effort, the process of digital marketing involves some effortless tools which allow you to engage with the consumers easier and more effectively, those such tools are, e-mail, social media, affiliate marketing, and content marketing like SEO and SMO.

What is Market Research?

Market research is the process of calculating and understanding the feasibility of a new service or product through research conducted directly with potential customers. Market research allows a firm to explore and find out the target market and get opinions and feedback from consumers about their interest in the products or services. Analysis of Market research is basically a process of searching the market to get the conducive area or place, potential consumers, and the adaptability of their product in the market. The role of market research is to find out the target audience.

How to Write a Research Paper on Marketing?

A research paper is a document in which you explain what you have learned after exploring a particular topic so far. A research paper is written after deep and prolonged research on a topic.

While writing a research paper you mention at each end everything you have found till now. You mention the sources that have been used and propose all the pieces of evidence collected by you but interpret all the collected information in your own words and then write down a research paper.

Writing a research paper on marketing is not an easy task, because the steps that have to be followed, becomes more difficult to follow while writing a research paper, particularly about marketing. Marketing is a vast field to wind up in a single document, and there is a plethora of information available about the market, which is hard to be compiled in a single document.

So, to avoid this hectic situation one has to be very particular about choosing a topic. Choosing a good topic will lead you to write a good research paper on marketing.

What Are Some of the Most Important Considerations in Choosing a Research Topic?

The selection of the research topic is one of the most important considerations of every research. A research topic forms the basis for all the efforts a researcher puts into the research. When you are selecting a research topic there are several considerations that will help you slick down your thoughts and formulate a manageable and interesting research document.

There are a few points that have to be considered while writing a research paper:

Specify and narrow down your research topic:

Doesn't matter how easy your marketing research topic is, it has to be specified. To make your specified topic manageable, narrow it down, which means breaking down the topic into various sub-topics and highlighting the important keywords to grab the focus of the reader on those words that will ignite a reader to read further.

Always consider a significant topic to write about:

A marketing research topic chosen by you should be significant and worth researching. Because the significant topic will provide you a chance to collect good and significant information and real-time data that will be readable for a number of people of different age groups and classes.

Choose a contemporary topic:

Avoid choosing an old-school marketing research topic that is outed and has already been chosen by so many people. Remember you are writing a research paper which means you first have to research and then write. But topics that have already been taken up can not provide you with a scope of research . So in order to grab the attention of the readers bring a new topic that is bizarre and interesting for the readers.

Choose a topic that provokes curiosity in you:

The topic should be significant as well as interesting at the same time because you can perform research on the topic only if it is interesting and can generate curiosity in you. An interesting topic always allows you to do hard work and research more. Remember an interesting topic written in an interesting way can be regarded as a Magna Carta. So, the marketing research topics should be chosen wisely.

List of 60 Unique Marketing Research Topics for Marketing Students:

What is Digital Marketing?

What Are the Components of Digital Marketing?
How to Promote and Sell Services More Effectively to the Consumers?
What is Traditional Marketing?
What Are the Activities Involved in the Traditional Marketing
Techniques Involved in Marketing.
What is the Difference Between Digital Marketing and Traditional Marketing?
How to Identify the Ideal Customers?
How to Recognize the Potential Customer/consumer?
What Are the Four Ps of Marketing?
What Are the Marketing Strategies?
What Are the Types of Marketing Strategies?
Direct and Indirect Marketing
What Do You Mean by Guerilla Marketing?
Write Your Views on Electronic Marketing.
What Are the Effects of Event Marketing?
Print Marketing is Still Valuable.
Outdoor Marketing and Its Significance.
Search Engine Marketing is the Contemporary Marketing Technique.
Email Marketing Skills.
Social Media Marketing and Its Output.
Affiliate Marketing and Third-party Marketing.
Content Marketing and Copywriting Are the Pro-marketing Techniques.
Benefits of Strategic Marketing: Audience Generation, Inward Education, Outward Education, Brand Creation, Long-lasting, Financial Performance.
What Are the Various Limitations of Marketing?
What is the Basic Purpose of Marketing?
Analyze the Results of the Marketing and Strategic Marketing.
Why is Marketing So Important?
Risks Involved in Marketing?
Cons of Marketing: Oversaturation, Devaluation, No Guaranteed Success, Customer Bias, Cost, Economy Dependent.
How Does Marketing Research Find Information?
What is Paid Market Research?
Are Brand Awareness and Repeat Purchases Relatable?
Suggest Some Components That Help in Improving Brand Performance and Awareness.
Best Social Media Marketing Strategies to Engage Consumers.
Can a Startup Survive Without Online Marketing?
How Online Marketing Helped Brands Survive in a Pandemic.
What Is Ppc Marketing?
Google or Amazon Ppc Marketing. What to Choose?
Social Media Helps in Making the Image of the Brand.
Competition Amongst the Brands on Social Media.
The Role of Social Media in Making and Destroying a Brand’s Reputation.
Social Media Marketing is Influenced by the Sales of a Product.
What Could Be the Psychology of Sports Marketing?
Engaging Fans by Making Sports Groups on Social Media.
Sports Personalities Promote Brands and Uplift the Image of That Very Brand. Comment.
Famous Sports Person's Image is Dependent Upon Social Media.
Athlete Brand Collaboration.
Sports Person Connects a Global Audience With the Brand They Are Endorsing.
Online Games Give a Pedestal to Marketing.
Sporting Events Are a Great Place to Endorse the Brand.
Video Versus Image Marketing.
Real Estate Rivals Can Be Outrun With the Help of Social Media Marketing.
Animated Videos for Marketing.
Digital Storytelling is an Interesting Way of Marketing.
What Are the Professional Instruments for Digital Marketing?
Seo and Digital Marketing an Effective Collaboration.
Use an Influencer for Paid Promotions.
Marketing Should Establish a Soothing Customer Relationship.
Social Media Allows You to Recognize Customer Behavior.

Top 50+ Hot Marketing Research Topics for Marketing Students

Factors That Can Drive Convergence and Divergence.

Components of Competitive Marketing Strategy.
Does Product Packaging Engage More Customers?
How to Price and Position Products/services for Effective Marketing.
Product Designing and Its Impact on Marketing.
What Are B2b and B2c Marketing?
The Main Differences and Similarities Between B2c and B2b Marketing.
Best Practices in B2b and B2c Marketing.
What Are the Various Social Media Platforms to You Use B2b and B2c Sales Tactics?
Guest Blogging, a New Concept in the Field of Marketing.
What Are the Campaigns That Should Run on Social Media for a Particular Brand or Product?
A Good Marketing Strategy Could Repair the Bad Reputation of a Brand. Explain.
Examining the Effects of Product Descriptions, Reviews, and Ratings Before Launching a Similar but Updated Version of the Product.
Good Campaigning Can Buy Good Equity.
Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand for the Same Product.
Discuss Language as a Barrier to Efficient Online Marketing Campaigns for Branded as Well as Local Products.
Culture Can Influence Marketing?
Branding is a Vital Instrument for the Growth of the Company.
In Marketing, Customer Retention Rate Depends Upon Customer Satisfaction.
What is the Best Marketing Strategy for Startups?
Analyzing the Roi of Most Commonly Used Digital Marketing Strategies.
What is the Best Digital Marketing Strategy for a New Product Launch?
The Role of Email Marketing in Generating Leads.
How Content is Used for Marketing.
What Are the Few Tools to Promote Content?
What is the Role of Micro-content in Content Marketing Campaigns?
What Are the Inconsistencies in Communication of Products or Services Values?
What Are the Various Factors That May Affect Your Marketing Research Plan?
Tracking the Marketing History of a Potential Customer May Bring More Opportunities in New Marketing.
Marketing and Sales Departments Should Be Inter-connected Give Reasons With Suitable Examples.
Marketing Research Can Boost the Marketing of a Company and Can Bring Potential Customers to the Company. Explain.
The Defined Segment of the Market Help in Getting More Targeted Consumers.
How Digital Marketing is Cheaper Than Traditional Marketing?
Digital Marketing is Smart to Work; While Traditional Marketing is Hard Work.
What is Social Media Marketing and Key Elements of Smm?
What is the Difference Between Community Management and Social Media Marketing?
Data That Exists on Social Media Can Be Used as a Good Marketing Tool.
What Are the Data-driven Social Media Marketing Tactics?
Advantages and Disadvantages of SMM.
By Analyzing the Choice of Modern Consumers You Can Actually Improvise Your Product to Increase Its Demand and Sales in the Future.
Trendy Shopping Keyword Should Be Used While Endorsing the Product. Why?
Obscurity of Various Similar Products in Different Brands.
How to Calculate the Purchase Intention?
What Are the Components of Social Media Marketing?
What is the Pattern of Purchase Decisions of Generation Z and Y: Draw a Comparison.
How to Improve Marketing to Drive Innovation.
What Are the Characteristics of a Good Brand?
What Creates the Loyalty of Customers Towards a Particular Brand?
How Strategic Marketing Can Bring Potential Customers?
Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision and How They All Can Bring Leads for the Marketing.
Sales Performance Can Affect the Consumer.

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Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Best Digital Marketing Topics for an MBA Project in 2022

Digital marketing for MBA has become pivotal. Especially for those majoring in marketing and IT. Educational institutions and online institutes have been curating the best digital marketing courses in recent years.

Since firms have had to adapt, it is only natural for the curriculum to keep up with global trends. Digital marketing has also become a much-favored topic for MBA students . Here’s why.

Why Is Digital Marketing a Popular Topic for MBA?

Digital Darwinism is forcing businesses to reconsider digital marketing as the most viable option. The fast-paced field has shifting dynamics, which compels firms to adapt faster than their capabilities. From social media marketing to cool SEO tactics, the digital marketing industry has taken over the traditional marketing industry by storm.

The need for digital marketing catapulted in 2020. With the coronavirus shutting down the economy, several industries resorted to online businesses. This catalyzed the evolution that was a long time coming. The lockdown forced people into isolation, and they resorted to the internet for escape, and the advertising industry lapped up the profits.

There are 1.5 billion active users of social media globally, which allows digital marketing to get to a larger base. Consider this: a small thrift shop in your locality wasn’t getting enough leads. They decided to model the dresses themselves and resorted to free, valuable content on TikTok. They launch their brand globally without having to pay anything.

This is the best-case scenario in terms of organic growth. But this is also the reality of several small businesses in remote corners of the world, forcing even Instagram to launch its video feature: reels.

The choice of digital marketing for MBA project topics is obvious. Since digital marketing is an umbrella term that encompasses a vast range of services, it presents a lot of possibilities for research. The Covid-19 pandemic has only increased the importance of digital marketing topics for MBAs.

Influencer Endorsement in Digital Marketing

How does influencer marketing affect customer acquisition? One of the best digital marketing topics for MBA projects in 2022 is influencer endorsement. You could research the brands that benefit most from this strategy and present a comparative analysis of celebrity endorsements versus influencer endorsements.

How Do SEO Tools Affect Client Satisfaction?

SEO can make or break a website which is why search engine optimization is a priority in digital marketing. But does spending more on SEO tools guarantee client satisfaction? A key concern in judging the parameters of digital marketing is the search engine optimization of websites. You can collect data from two companies: one that focuses more on SEO and the other not so much.

Lead Generation in a Digital Landscape

Cold calling may not be a thing of the past, but it is still archaic. Lead generation through funnels and targeted ads are the new norm. An interesting topic based on digital marketing for MBA projects is how it has affected lead generation for a business. Does it differ for B2B and B2C companies?

Pre-pandemic Digital Marketing vs. Post-pandemic Digital Marketing: A Case Study

Trace the changes in digital marketing before 2020 and after 2020. Perform a SWOT analysis of companies that adhere to both and analyze the changes in lead generation. For this, you can head to local shops or restaurants to get relevant and accurate statistics. It’s obvious that the impact of digital marketing on small businesse s is increasing. So, you can analyze the details and it can be a great MBA project topic.

Digital Marketing for B2B Companies

B2B companies need the help of other businesses to propel their profits. How does digital marketing affect these companies? You can do a case study of a B2B company, for instance, from the automobile industry. How is it different from B2C companies? This would be a good point to discuss the differences that digital marketing brings to B2B and B2C companies.

The Impact of Social Media on Customer Preferences

Social media is a vast marketing gimmick, but to what extent can it change the preferences of the consumer? Trace the changes amongst your friends, and chart out their trajectories as customers. Also, find out what people without social media are accustomed to and how much their interests are their own.

How Has Digital Marketing Affected the Publishing Industry?

The publishing industry has been in a dilemma since the reading of physical books declined in the digital revolution. How are they using social media like Instagram and digital marketing for their purposes? How is it affecting the opinions of readers? Which digital marketing skills are in demand in the publishing industry? Give a detailed analysis.

Comparative Analysis of Digital Marketing Tools

Digital marketing tools are all the rage now. These tools perform analytics without manual input. One of the best digital marketing topics for an MBA includes the accuracy of various programs. Work on competitors for SEO tools and underline what features each has, and then compare it to the demand of the market. If you don’t know which tools to choose or how to use them, you can get help from the digital marketing courses for beginners

Digital Marketing and Business in the Lockdown: A Case Study

Find proofs and file a report on business in the lockdown. How has a business with digital marketing campaigns fared in the pandemic? How has a business with zero or mediocre digital marketing campaigns fared in the pandemic? You can collect either primary or secondary data for this. Assess the damage done by the pandemic and the part that digital marketing could salvage. It will be best if you can create this case study for the industries that benefit most from digital marketing .

Research on Local Businesses: A Case Study

Local businesses were hit the hardest by the pandemic. To gauge the effect of digital marketing, you can interview the local grocer or dressmakers and compare how digital marketing has affected essential and non-essential businesses. You could outline the changes that digital marketing has made to the reach of both and the scope of digital marketing for small business owners after the pandemic.

The Rise of Digital Marketing After COVID-19 Outbreak

As economic activities have slowed, COVID-19 has led to an acceleration in e-commerce and digital transformation.

When lockdowns became normal, companies and customers progressively used “digital technology” to supply and purchase more goods and products online, boosting their worldwide retail share from 14% in 2019 to approximately 17% in 2020.

The new COVID-19 and e-Commerce study – a Worldwide Review, by UNCTAD and eTrade for all partners – highlights these and other results, commenting on the tremendous shifts in the global and regional industry until 2020. You can research these examples by finding and interviewing the companies.

Return On Investment in Digital Marketing

You can find a list of organizations in this project concept, discover their budget for digital marketing and analyze the return they expect. The future value, net present value, and internal return rate are a few metrics that you can collect. This might help your project look much more interesting than others by including your digital marketing efforts.

Customer Experience and Digital Marketing

In today’s multivocal world, customer experience became the key concept when it comes to company strategy. People not only search for cost-effective and high-performance products, but they also look for a good experience. It would be smart to find companies that follow this strategy and speak to their CX managers. The effect of Google Search Engine Marketing

Search engine marketing is the use of the SEO approach to rank the customer’s first website on Google search for the phrase. This leads bio-search traffic to the website of the customer, some of which eventually becomes a sale. You can speak to Digital Marketing Managers about the effects of campaigns to assess and compare different SEO tactics.

Artificial Intelligence in Digital Marketing

The increase in digital marketing automation is currently one of the most widely discussed topics in the usage of AI (Artificial Intelligence). A great analysis of how the digital marketing sector can be changed by artificial intelligence, the benefits, and the cons. Will man-made intelligence lead to employment losses? If so, what should all digital marketers do to remain in the industry of internet marketing? Speaking to specialists in that field and writing their opinions along with data would help.

The Rise of Mobile Apps Using Digital Marketing

Many experts have identified the introduction of app development into marketing plans as one of the most significant elements in current marketing efforts. It works on several levels. It provides initial consumer access, simplifies the purchase process, shares special deals and coupons, and even provides a source of client data for mining. It’s the greatest strategy to boost your business growth by investing in basic costs. Explore examples that use the power of mobile apps.

The Effect of Google on Online Shopping

68% of online buyers are looking for a product on Google before buying You first need to understand the journey of the buyer before you can optimize your website for a better buying experience.

Even if no two visitors are the same, these recent statistics reveal that internet buyers have a pattern. And 68% of people go to Google for information while shopping for a particular product.

In this situation, the customers should be looking for your products—Shopping Google. It is worth researching this subject and doing a case study.

Digital Transformation Case Studies

digital-marketing-institute-case-studies-ss

Digital Marketing Institute offers you many digital transformation case studies for free. Click here and find out more.

This is an extensive list of digital marketing topics for an MBA. Some of these require you to call other companies and collect data while some can be done by yourself. You can also use them to adapt and develop your project subjects or concepts. Choose the ideal one for you and enjoy exploring it. You need practical experience with such digital marketing tasks if you want excellence in digital marketing.

You can only learn in practical ways how search engines work, how we can use the tools available on the market, and how to apply various methods in our daily work by working with digital marketing initiatives.

Digital Marketing for MBA projects acts as a precursor for any digital marketing campaign that you run in the future. It determines your ability to perform market research when necessary and deal with digital Darwinism.

Remember that the digital marketing field is dynamic. The changing patterns require being alert to market trends and demands and tapping into the extensive reach provided by this service.

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Written by: Tumay Ulutaş Ertuğrul

16 Mar 2021

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33 Exciting MBA Project Topics for Marketing

The project work during your MBA in Marketing is the perfect opportunity to apply the knowledge that you have gained during the course. Not only does it help you strengthen your stronghold over the subject matter but also serves as a magnificent opportunity to acquire the relevant skill set required to enter the field.

Therefore, it becomes important that you pick a project topic that will help you broaden your horizons. But you must also ensure that the topic is relevant to the domain during recent times. Thus, before you go on to pick a project topic, you must ask yourself, “What are the top trends to look out for in the domain in 2023?”

Here, we have compiled a list of 33 exciting topics for your MBA Marketing project that you can go for during the course.

Topics for MBA Marketing Project

Marketing is a dynamic field and thus, offers many interesting topics for you to work upon. These topics range from Market Research to Branding to Advertising to Analysing Global Market Trends. In addition to these, there are also many case studies and marketing strategies that you can take up as your project topics. Let us discuss each of these project categories in detail.

● Project Topics in Branding

Branding is a vast domain and witnesses many new transformations every day. Its dynamic nature makes it a lucrative career field for students as it offers many high-paying job opportunities . If you are thinking of making a career in this domain, then it only makes sense that you work on a project on Branding to gain some hands-on experience in the field. Here are a few project topics that you can pick:

Brand Positioning Strategies of Coca Cola

A Detailed Study on the Changing Consumer Behaviour in a Company

Study of Consumer Behaviour at Different Stages of the Lifecycle of a Product

Comparative Study of Consumer Perception Towards International and Local Brands

A Study on How the Packaging of a Product Impacts Consumers

A Detailed Analysis of Impact of Various Brand Promotion Strategies on Product Sales

Recent Trends in the B2B Marketing

● Project Topics in Advertising

If you have a creative mind and a knack for selling, then the advertising industry is the ideal career choice for you. It not only provides you with the freedom to bring your innovative ideas to life but also helps you develop an analytical mindset as you need to continuously track consumer behaviours and changing market scenarios. A project in Advertising, therefore, serves as a wonderful opportunity to acquaint yourself with the field and gain some valuable insights. Here are a few project topics from Advertising that you can pick during your MBA in Marketing:

A Study of the Ethic Codes Involved in Advertising

A Study of the Various Appeals Used in Advertising

A Case Study of Reliance Communication, Their Advertising Strategies and Effectiveness of Campaigns

A Detailed Analysis of Advertising Strategies and Sales Promotions

Evolution of the Portrayal of Women in Indian Advertisements

Design an Ad Campaign for any Brand of Your Choice

● Project Topics in Market Research

Market Research involves the study of changing consumer behaviours and newly emerging economic trends in order to identify the areas of improvement to enhance business performance. It makes for a magnificent career as most companies are in a constant endeavour to improve their marketing models. Here are a few topics that you can pick for your project work that will help you gather valuable information about the field:

A Detailed Analysis of Changing Trends in the 21st Century Customer Purchase Behaviour

Comparative Analysis of Various Customer Acquisition Strategies

Study of the Effectiveness of Personal Selling for Acquiring New Customers

Case Study of CRM Implementation in Business Organisations

A Comparative Case Study on the Marketing Strategies of Google Pay and PayTM

Comparison of Customer Satisfaction in Offline and Online Modes of Shopping

A Detailed Analysis of Various Strategies that Lead to Brand Loyalty

● Project Topics in Global Market

The 21st Century is the age of globalisation. Today, every business is looking for opportunities to expand its roots overseas and cater to the needs of the larger global market. Thus, more and more companies are looking to hire people who can conduct valuable analysis of the international market and identify suitable opportunities for expansion. Opting for a project in the Global Market is, therefore, a great way to learn how to tackle the challenges in this industry. Here is a list of a few topics that you can go for:

A Study on the Expansion Strategies of H&M

Comparative Analysis of the Logistics Infrastructure of UK and Canada

A Case Study of Mayo Clinic Marketing Research

A Study on Why Big Companies Fail to Innovate

A Case Study on the Marketing Operations of New Balance: Past, Present and Future

A Study on How Apple Captured the Indian Mobile Phone Market

A Case of McDonald’s: How They Became a Global Household Brand

● Other Project Topics

In addition to the above-mentioned topics, there are many other topics that you can choose from. However, you must take care of one thing. Your project topic is a great way to widen your knowledge domain and gain relevant experience. Therefore, you must ensure that the topic that you choose to work on is in alignment with your interests and ambitions. Mentioned below are a few more topics that you can choose from:

A Case Study on Enhancing the Marketing Share of Ikea in Delhi NCR

A Detailed Study on Customer Retention Policies of Zomato

A Detailed Report on the 4P’s of Marketing

How Mascots Can Be a Game-Changer for Brands

A Case Study on the PR Process of Reebok

A Study on the Industry Analysis of Real Estate

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

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Best Topics For MBA Marketing Projects to Stand Out

19 May, 2023

Best Topics For MBA Marketing Projects to Stand Out

Table of Contents

Project work is an important part of an MBA curriculum. Every student is required to submit one on a topic of relevancy pertaining to the specialisation that they have chosen. MBA in marketing boasts of a robust curriculum which helps students get a thorough understanding of marketing-related topics and concepts.

At the end of the course, students are required to submit a project that serves as a great opportunity for them to demonstrate what they have learned during the programme. Depending on how well-conceptualised and researched your project is it can help you increase your employability.

1. Use Of Artificial Intelligence In Marketing

Artificial Intelligence (AI) has entered almost all facets of our lives. In the business world as well it has revolutionised how things are being done. As a project topic, the impact of artificial intelligence on marketing is highly promising as it provides you with the chance to study its many advantages and disadvantages and how it is changing the face of digital marketing

2. Developing Effective Online Customer Acquisition Strategies for a New-Age Furniture and Appliance Rental Startup

It is clear from the topic that this project will be all about developing clever strategies for attracting more customers for a furniture and appliance startup. Startup businesses usually don’t have a really big budget to invest in advertising. This project will study the many ways startups can come up with marketing strategies to sell their products including digital advertising through social media.

3. Impact of Customer Service on Customers in the Telecom Industry in the Last 10 Years

The telecom sector has had a significant change in the last few years as a result of the use of newer technology for providing better customer service to their clients. This project topic will lay emphasis on the evolution of customer service in the telecom sector in the past decade along with how it has impacted its customers. In addition, you will collect data on certain analytics and metrics that lead to those changes and how that impacted customer loyalty.

4. An Analysis of the Evolution of the Automobile Industry in India

This is another important project topic for MBA marketing students. The automobile industry in India has been in a constant state of transformation. From being a closed and protected sector it has now become a less regulated one which has led to more competition. This project will focus on what led to foreign companies taking an interest in being part of this and how this has brought a big change in the preferences of the consumers.

5. A Study On The Impact Of Google On E-Commerce

Whenever we buy something, it has become like second nature for us to do a Google search first. This helps us know more about the product and whether we need it. In recent years Google has heavily influenced how we buy things off the internet. In this project, the emphasis will be on studying the impact of Google’s algorithms on how consumers discover e-commerce websites. In addition, it will also focus on important strategies that e-commerce sites can adopt to increase their online presence.

6. Gamification as a Customer Retention and Growth Hacking Strategy for Technology Products

Gamification is a great way to increase user retention and engagement. This marketing technique incorporates the use of game-like features such as the use of creating a reward system as seen in many fitness apps where users gain a coin or badge when they enter the next level. Gamification considerably helps to grow user retention which can potentially lead to enhanced customer loyalty and increased revenue. This project will study the various gamification techniques and their impact on users with the help of case studies and analytics.

7. Study on the impact of customer satisfaction and word-of-mouth marketing on the success of Maruti Suzuki

Word-of-mouth advertising is very different from traditional forms of marketing including television, radio and print media. Word-of-mouth advertising works on the principle of spreading positive news about a product or a service by people who have used them. This can include reviews, referrals, recommendations and so on. This project will study the word-of-mouth marketing strategies used by Maruti Suzuki and their impact on customer satisfaction and the company’s growth and overall success.

8. Analysing the Effectiveness of Customer Loyalty Programmes Implemented by Retail Brands in India

Customer Loyalty Programmes fall under the category of marketing strategies used by brands to attract customers to repeat purchase their goods and services. This project will shed light on the different loyalty programmes implemented by various retail brands and their subsequent impact on customer retention, engagement and whether they boost repeat purchases or not.

9. Analysis And Study On Consumer Satisfaction With E-Commerce Online Shopping Portals

There are many ways that can help gauge whether an eCommerce site is doing better than others and that includes customer satisfaction metrics. This project will focus on the factors that help enhance customer satisfaction and how it translates to a company’s success. This will be done by conducting surveys and research on customer behaviour in terms of product quality, delivery experience, customer service, the flexibility of returns and so on.

10. Various Factors That Influence Brand Loyalty

This is another relevant project topic for MBA marketing students. Brand loyalty is the tendency and the preference of consumers towards a particular brand’s products and services even when other similar alternatives are available. Brand loyalty is gained in various ways including the quality of goods, pricing, customer service, brand reputation etc. All these affect the psyche of the buyer which creates a sense of loyalty towards the brand. This project topic aims to identify all the important factors that impact brand loyalty and how these factors are different from one another. This could help students gain important insights and draw patterns or trends that could help brands develop important strategies that could improve their brand loyalty.

Creating an insightful MBA project can depend on many things such as the amount of hard work you put in, your research methods and how captivating the topic is. Choosing a topic for an MBA marketing project can be highly overwhelming especially if you don’t know what truly interests you. There are several things you need to consider when you are on the lookout for a good topic. For instance, you need to consider your interests and pick a topic that you are most confident about. This can help you be more at ease when you are doing research and conducting surveys.

10 Promising MBA Project Topics for Finance – Ace Your Project

Imagine yourself standing in front of the classroom presenting one of the top MBA projects of 2024. Does this make you feel thrilled? Of course, it would. Get rewarded with one of the top projects in the classroom through these MBA project topics for Finance. Before we get into the important topics of the MBA

25 Unique MBA HR Project Topics That Will Set You Apart

Human Resources is a versatile field. It is an ever-evolving field which lies at the very foundation of all business organisations. The domain serves as a lucrative career field that provides many high-income employment opportunities to individuals. An MBA in Human Resources is a perfect opportunity for students to get acquainted with the various day-to-day responsibilities of the HR

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I always wanted to pursue my higher education dream without quitting my job, and MUJ has made it possible for me through their online degrees. My online MCA degree has given me wings to fly and chase my career aspirations.

With one year of work experience in a hospital, I wanted to hone my managerial skills. So, I decided to pursue an online MBA in Healthcare Management. Since I’m also preparing for UPSC, pursuing an online MBA is the perfect choice and Online Manipal is playing a key role in enhancing my knowledge.

I wanted to specialize in marketing, which is why I decided to start by pursuing an online BBA. As a working professional, an online degree was the best choice for me. The faculty at MUJ are experienced & guide us well and the student portal is user-friendly.

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MBA in Marketing: Marketing Analytics and Insights

Learn research methods to discover consumer behavior insights and guide business decisions.

Drive Strategy With Insight

Capture, analyze and apply consumer insights to shape future business strategy. Hear from Jessica Viesselman (MBA ’07), consumer insights manager at American Family Insurance, on how the skills and experience you gain through this specialization will empower you to add value to your workplace from day one.

Why Marketing Analytics & Insights Is Important | Marketing MBA | Wisconsin School of Business

Connect With Top Employers

Connect with employers through classroom visits, networking events, and applied learning projects. Frequent recruiters:

Marketing Analytics and Insights Careers

Make an immediate impact as a data-driven leader. Be empowered to lead and turn your interest in human behavior into a career.

Common career paths

Strategic application of consumer insights into marketing strategy
Consumer insights
Shopper insights
Digital marketing analytics

Common job titles

Associate Global Insights Manager
Consumer Insight Strategist
Consumer and Market Knowledge Manager
Global Consumer Insight Associate
Senior Associate of Design Research
Senior Research Analyst
User Experience Analyst

Gain Marketing Breadth + Deep Expertise to Stand Out

Build a career advantage with the curriculum, industry experiences, and connections of a top-ranked marketing MBA, plus added expertise in marketing analytics and insights.

Company visits & current topic seminars

SC Johnson. Focus: How to make advertising more effective through marketing analytics and insights techniques such as the use of neuroscience.

Microsoft. Focus: Product marketing strategy and use of competitive response modeling to attract new users to their mobile devices.

Kimberly-Clark. Focus: Behavioral economic approaches to understanding consumer decisions and the keys to using consumer data to measure brand equity.

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More applied learning activities

Interviewing consumers in their homes for product innovation ideation
Discussion on data sources, privacy and ethics of today’s personalized marketing
Turning data insights into corporate storytelling
Evaluating consumer behavior in niche consumer groups

The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With marketing analytics and insights-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Marketing Analytics and Insights gives you a competitive edge in your career.

First Semester

Marketing Research
Current Topics in Marketing

Second Semester

Marketing Analytics
Qualitative Insights or New Product Innovation
Data Technology
Data Visualization
Experiments & Causal Methods
Marketing Consulting Practicum
Marketing in the Digital Age

Learn more about the marketing MBA core curriculum .

This is a representation of the course of study. Specifics may vary.

Marketing Leadership Institute

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With industry experience and support, Wisconsin goes deeper. A dedicated knowledge center, the Marketing Leadership Institute , is backed by industry professionals and is a unique pillar of the Wisconsin MBA in marketing analytics and insights. You gain a strong network in the field and close ties to alumni working in your ideal career path.

Participating marketing industry experts and alumni:

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Members of the Marketing Leadership Institute’s advisory board have deep ties to industry and consult on curriculum, projects, and networking. See our advisory board members .

Get To Know Our MBAs

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Solve Business Problems With Data

Alison “Ali” Heimert, MBA ’19

Apply Market Research to Business Strategy

Lindsey Rasie, MBA ’18

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Camille Clark, MBA ’17

Your MBA. Your Career Success.

High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.

Check out the other marketing pathways

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Connect with us.

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Marketing Projects

Mba marketing projects | mba project topics for marketing.

Are You Struggling with Your MBA Marketing Project? As an MBA student, you are likely familiar with the pressures of academic deadlines, the challenge of conducting thorough research, and the complexity of crafting a high-quality marketing project. If you’re struggling with these demands, Readymade Project is here to help. We are the leading provider of readymade, 100% original MBA marketing projects in India, catering to both distance and regular university students. We offer a wide range of MBA marketing topics for final year projects to ensure you find the perfect match for your academic needs.

At Readymade Projects, we are known for offering the best quality project reports in different formats. Whether you want a soft copy, a PPT presentation, or a thesis format, we will deliver everything at its best. Contact us today for your final year project requirement, and we will create a special one for you. Go through the list of topics for your MBA in marketing and get the best project at unbelievable prices. We prepare and deliver impeccable MBA marketing projects, guided by immediate requirement and industry arrangements.

In this category we include all type of Projects & reports for BBA & MBA Marketing Projects. You will get the project report through mail from side within 24 Hrs of your order.

MBA Marketing Projects Title

Brand Equity of Woodland an Evaluation
4P’S of Marketing a Study in Relation to Narayana Overseas (MBA Marketing)
Study on Brand Management in Company
Study on creativity in Advertising
Study on the Effect of Branding in Real Estate Sector on Consumer Purchase Decision Talos Construction
Marketing Strategy of ACC Limited
Analysis of Sales Promotion & Advertising Strategy
Study of Customer Buying Behaviour (MBA Marketing)
Advertising Strategy and Effectiveness towards company
Study of Branding Strategy of Company (MBA Marketing)
Study on Consumer Awareness (MBA Marketing)
Study of Client Acquisition Strategy of Company
Study of Brand Positioning of Coca Cola
Study of CRM Implementation in Company (MBA Marketing)
Study of Brand Promotion Strategy Zomato & Swiggy
Approach Analysis for HPLC Columns and SPE Cartridge Clients
Various Factors that Influence Brand Loyalty (MBA Marketing)
Marketing Analysis on Product Segmentation in Kyocera Document Solutions
Study of Consumer Awareness and Attitude Towards the Recycled Packaging
Market Research for Launch of Me Kong Bowl in Hyderabad
An Analysis of Effectiveness of Digital Marketing Strategies
Impact of Information technology in E-commerce with special reference of Amazon
Comparative Study of Marketing Analysis of Urban Clap vs Looks
Online Services Viz-a-viz Customer Awareness and Satisfaction in J&K Bank
Role of product development in gaining of market share in B2B of construction equipment (Tata Hitachi)
Study on Online shopping habits of working Professionals (MBA Marketing)
Comparative study on branding strategy of online ordering and delivery platforms of food Industry with reference of Zomato & Swiggy
Marketing Research on Recent B2B Healthcare Marketing Trends
Factors Affecting the Authenticity in an Ethnic Themed Restaurant on Customer Satisfaction
Study on Effectiveness of Employees role in Service Delivery
Study of implementing digital marketing strategies for Ed vista consulting to grow the brand.
Study of Relationship Marketing KHIVRAJ MOTORS, MARATHALI, BANGALORE
Study on Effect of Electronic Advertisement (MBA Marketing)
Study on Comparative Analysis of Traditional Media to Digital Media News Channel Coverage
Study the sales trend and customer satisfaction towards Maruti Suzuki
Effectiveness of Social Media as a Marketing Tool in India (MBA Marketing)
To study the role of rural women as a partner in development in development process
Study on how brand image can be communicated via social media marketing
Customer Satisfaction and Behavior towards Indian Railway
Study on Consumer Buying Behavioyr towards Online Food Services
An Analysis of Consumer Satisfaction for Snacks of Bingo
Marketing Research on Challenges faced by companies in Shifting from Traditional Marketing to Digital Marketing
Analytical Comparison of Traditional Marketing and Digital Marketing in India
Study on M- Commerce (MBA Marketing)
To study the role of rural women as a partner in development process
MARKETING-ANALYSIS-OF-HINDWARE
Analyzing Consumer Behavior and Understanding Perception of Different Services
To Study the effectiveness of Personal Selling
Role of product development in gaining market share (MBA Marketing)
Study on Comparative Analysis of Pepsi and Coke
Study on Consumer Perception towards Entry Level Motorcycle with reference to Honda.
A Study on Impact of Social Media Advertisements on Online Purchase Decisions of Consumers
Impact of Chinese Products in Indian Market
Facebook Advertising, Increase in Customer Acquisition Cost with Increase in Marketing Budget for e-commerce clothing Startups (MBA Marketing)
Study on Marketing Analysis of Wrist Watches with special reference to Titan
Study on consumer preferences towards Parsvnath Developers
Study on Marketing and Operations in Nike (MBA Marketing)
Analyzing consumer behavior of mobile phone Industry
Study on consumer behavior towards mobile phone insurance company
Business Development at Future Generali India Insurance Company
Analyzing Consumer Behavior regarding two wheelers Industry with reference of Hero Motocorp (MBA Marketing)
Marketing Research on Impact of Digitalization on MSME in India
Marketing Strategy and Technique Before and After Covid in Healthcare
Study on Consumer Preferences towards Internet Lease Line for Market Intelligence & Consulting
Study on Market Opportunities for Energy Storage Business for Delta Electronics in India
Impact of Covid 19 on offline marketing (MBA Marketing)
Consumer Response to Cab Hailing Apps a Perceptual Study with Respect to the Situation in Kolkata
Study on Role of Social Media In Marketing with Reference of Voco Dental
Marketing Research on Economic Volatility in Indian Airlines Industry
Marketing Project on Consumer Perception Towards Electric Cars
Perception And Attitude on Digital Payment Among Urban Customers (MBA Marketing)
Competition Analysis Between Redbull and Monster Energy Drink
A Study to Evaluate Cipla’s Marketing Strategies to Help Achieve Its Vision Statement
A Study of Consmer Preferences In Purchase Of Two Wheelers (MBA Marketing)
A Study on Role Of Govt. N Controlling The Harmful Effects Of Plastic
Comparative Study Of Consumer Awareness Towards Amazon Prime And Netflix
Analysis Of the Role Of Outdoor Advertising And Establishing Strategies For Managing Space
Study The Effectiveness Of Personal Selling In B2b Industry With Reference Of Pharmaceutical Industry (MBA Marketing)
A Study Of Growth In Fmcg Sector With Emphasis On Dabur And Mario
A Study On Impact Of Advertisement (Print Ads And Online) On Sales
Study On Influence Of Green Marketing On Brand Image For A Business
Innovations In Marketing In Electronics And Its Companies (MBA Marketing)
Study on Market Research on Ayurvedic Toothpaste Brands
Study on Revenue of Investment by Lead Generation on Linkedin
Study on Consumer Buying Behaviour towards Vmart
Marketing Research on Impact of Visual Merchandising on Impulse Buying at Vmart (MBA Marketing)
Comparative Analysis of Retail Marketing & Tracking System of DHL and Fedex
Study on Complaint Handling of V-Mart (MBA Marketing)
Customer Perception towards Online Retailing – An Empirical Study of V-Mart
Marketing 4.0 and Role in Ecommerce Growth for Direct to Customer (D2C) brand
Impact of Packaging on Retailers and Consumers (MBA Marketing)
Marketing Research on Online Grocery Delivery Services
Study on the Relationship Between Strategic Planning and Crisis Management (MBA Marketing)
Study on Effect of Promotional Tools in Marketing New Products in Food and Beverage Industry
Study on Future of Plastic Product and Marketing Strategic
Impact of Social Media Marketing on Sales
Customer Relationship Management in Marketing Management (MBA Marketing)
Perception of Educational Institutions towards Educian School Management Software
Study on Sales of Ather Electric Scooter What’s the Sales Now and Analysis of Future Sales
Analysis of Branding a Trend for Today and Tomorrow with reference of Hindustan Unilever Limited
Advertising Management and Media Efficiency – A Comparative Analysis of Nike, Bata and Puma
Impact of Social Media Marketing on Brand Loyalty in Smartphones Industry in India (MBA Marketing)
Impact of Smart Wearable Devices among College Going Students
Customer Satisfaction and Marketing Effectiveness of Crompton Greaves fans
Network Marketing of Tupperware Products and With Reference To Women Empowerment (MBA Marketing)
Study to Identify the Major Online Promotional Tool Influencing the Consumer Behavior for FMCD Goods in India
Impact of Technology on Consumer Buying Behaviour of Electronic Goods in Bengaluru (MBA Marketing)
Study on effects of pricing strategies on consumer behavior and brand image in the construction equipment industry
Study on Impact of Advertising on Consumer Brand Preferences Towards Carbonated Drinks A Study of Tricity
Understanding the Adoption of Bike Sharing System in India (MBA Marketing)
Study On Consumer Behaviour and Perception towards Fast Food Industry
Role of CRM Software in the Improvement of Lead Management System in Healthcare Industry
Study on Impact of social media on Teenagers buying Behaviour in Women Fashion Industry, Hyderabad (MBA Marketing)
Study on Effectiveness of Sales Promotion Techniques on Purchase Decision
SEO analysis of select universities websites in Bangalore
Behavioural Finance and Investment Decision during Covid-19 – Evidence from India
A Study on Virat Kohli and Anushka As A Couple Celebrity Endorsement And Its Impact On Consumer Buying Behavior In Mumbai City(MBA Marketing)
Study on Consumer Buying Behaviour towards Safety Products in India(MBA Marketing)
Study on After Sale Services of Automobile Industry
Effect of Social Media on Consumer Buying Behaviour in Guwahati City
B2B Marketing & sales strategies for a technology software company offering chatboats
Study on IMPLEMENTATION OF INNOVATION MANAGEMENT IN COMPANY
Study on Impact of Customer Review on Online Purchase Decision
Study on Impact of Customer Relationship Management in Retail Industry (MBA Marketing)
Study of Consumer awareness towards DOL Motor Starter & its impact on buying behavior with reference of L&T
Study of Factor Influencing Customer Purchase Decision of TATA Hatchback Cars
Study of Consumer Preferences in Purchase of Two Wheelers, with reference of Bajaj Automobile
How to increase sales force in a start up organization (MBA Marketing)
Study on Tea Packaging and Influence on Customers
Study about Creating a team and its benefits with special reference to Vodafone
Study on impact of social media and content marketing on social media users
Comparative Analysis of Consumer Perception towards Ola and Uber
Consumer Preference Towards Job Portal Services (MBA Marketing)
Comparative Analysis of Colgate and Pepsodent
Study on The Consumer Online Buying Behaviour towards Groceries During Covid-19
Study On Impact Of Advertising On Consumer Buying Behaviour Towards Amazon In Delhi City
Study on Consumer Awareness and Preferences towards Soya Chaap with reference of Vezley Foods (MBA Marketing)
Study on Brand Preference at Karnataka Hardware and Paints, Bangalore
Study on Impact of Brand Promotion on Market Performance with reference of Zomato
Study on Impact of Covid-19 on Various Sectors of Indian Economy
Impact Of Covid-19 On Business Of E-Commerce With Reference To Amazon
Project Role of Promotional Mix in Consumer Buying Behaviour towards Mobile
Unavailability Of Technology In Home Based Business
Comparative Study on Consumer Perception & Satisfaction Between Big Basket and Grofers.
An exploratory Study of Customers and Pharmacists Attitude towards Acceptance of Jan Aushadhi
Importance Of Feedback from Customers (MBA Marketing)
Study on Adaptation of Green Building using Theory of Planned Behaviour to Consumers in India (MBA Marketing)
Study Of Customer Satisfaction Towards Yamaha Motors
Study on Analysing the Success Story of Maruti Alto 800 in Bangalore City
Study on Marketing Segmentation, Positioning and Value Proposition
General Study on Customer Satisfaction Towards After Sales Service with Special reference to Shubh Honda, Raipur (MBA Marketing)
Marketing Research For New Product Launch Cisatracurium
A Comprehensive Study of Marketing Communication effect on Consumers
Study On Impact Of Digital Boom On Consumer (MBA Marketing)
Study on How Digital Boom has changed the business’ perspective about Marketing
Comparative Study on Consumer Behaviour Towards Colgate And Pepsodent
Study Of Customer Perception Towards Solar Rooftop
Customer Satisfaction on Mobile Postpaid Connection at Bharti Airtel Limited
Study of Business Development Strategy with reference to Byjus (MBA Marketing)
Issues And Challenges In Digital Marketing Post Covid 19 In Jw Marriott Hotel Bangalore
Wipro Decision Making Strategies in Wipro New Delhi Institute of Management.
Women In Relation to Cosmetics Buying Behavior of Indian Women in Relation to Cosmetics

Our Process: How We Deliver Excellence

Our streamlined process ensures that you receive a high-quality MBA marketing project that meets all your academic needs:

Requirement Analysis : We start by understanding your specific project This includes details about your university guidelines, project scope, and any special instructions you may have.
Topic Selection : If you haven’t chosen a topic yet, our experts can help you select one that is both relevant and We provide a list of potential topics based on current marketing trends and issues.
Research and Writing : Once the topic is finalized, our team of writers and researchers gets to They delve into extensive research, gathering relevant data and insights to create a robust project framework. The writing process focuses on clarity, coherence, and academic rigor.
Quality Assurance : After completing the initial draft, our quality assurance team thoroughly reviews This step ensures that the project is free from errors and adheres to all specified guidelines. We also run plagiarism checks to guarantee originality.
Final Delivery : We deliver the completed project to you well before the We provide it in a format that is ready for submission, saving you time and effort.
Revisions and Support: We offer a revision policy to address any modifications you may Our support team is available to assist you with any questions or concerns throughout the process.

Final Year MBA Marketing Projec ts at Reasonable Prices

At Readymade Project, we believe that quality education should be affordable. That’s why we offer Final Year MBA marketing projects at reasonable prices, making top-notch academic assistance accessible to every student without financial strain. Our commitment to pricing does not affect the standard of our readymade HR projects. Instead, it strengthens our dedication to providing exceptional service to all students.

We have a team of the best faculties in MBA marketing, bringing years of academic and industry experience to help you succeed. These experts stay up-to-date with the latest marketing trends, theories, and practical applications. They ensure your project is not only academically strong but also highly relevant in today’s competitive market.

By choosing our services, you benefit from working with professionals who have guided many MBA students to success. Our faculty members put in the effort to create projects that meet your university’s specific requirements. This helps you achieve excellent grades and gain a deeper understanding of marketing concepts.

Why C hoose Our Readymade MBA Ma rketing Projects?

Quality and Originality : We thoroughly research and uniquely write each project to meet the highest academic standards. We guarantee plagiarism-free content, giving you the confidence to submit your project without any concerns.

Comprehensive Research : Our team conducts exhaustive research to provide you with insightful and data-driven projects. We utilize the latest marketing theories, models, and real-world case studies to enhance the relevance and credibility of your work.

Customized Solutions : We understand that each university and course has its own set of requirements. We customize our projects to align with the specific guidelines and expectations of your institution, ensuring a perfect fit every time.

Timely Delivery : We respect your deadlines and commit to delivering your projects on time. With our efficient project management system, you can be assured of prompt delivery without compromising on quality.

Affordable Pricing : As the leading readymade MBA marketing project provider in India, we offer our services at competitive prices. We believe that top-notch academic assistance should be accessible to all students, and our pricing reflects that commitment.

Get Started Tod ay!

Achieving academic success has never been easier. Partner with Readymade Projects , the best MBA marketing project writing service at reasonable prices and take the first step towards your academic excellence. Whether you’re a distance learner or attending a regular university, our readymade MBA marketing projects are designed to meet your needs and help you excel in your studies.

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MBA Marketing Project | Final Year Marketing Projects Topics for MBA

Mba marketing project topics for final year.

MBA Project Guru is No.1 MBA Marketing Project Topics for final year providers in all India universities. MBA Marketing Project Report and Synopsis in reasonable price. We provide complete solutions regarding your mba project. We provide readymade synopsis and report data with unique topic. We provide MBA Marketing Project report for all India regular and distance universities.

Are you looking for a ready-made MBA marketing project topics for final year project report your college? We are here to understand your need and have experienced experts who would help you with the same.

MBA Marketing Project

MBA Marketing involves branding, advertising, market research across global markets, and other topics. When creating an MBA marketing project, the task might become a little daunting for some students and scholars. At MBA Project Guru, we prepare and deliver impeccable MBA marketing projects. These are guided by the most immediate requirements and specifications of the industry.


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MBA Marketing Projects Topics

To analyze the marketing of ABC Company
Corporate selling and feedback for ABC Company
Study Of Study Of Customers Preferences And Satisfaction Towards Raymond Fabric (MBA Marketing Project)
A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)
Bunker Market In India And Its Global Perspective Of Iocl (MBA Marketing Project)
A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
Building Brands With Special Reference To FMCG Sector Effectiveness Of Celebrity Endorsement In Building Brands With Special Reference To FMCG Sector
A study on customer experience management - CEM in personal loan (MBA Marketing)
Budget Hotels Branding As A Marketing Tool For Budget Hotels (MBA Marketing)
A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)
B-Segment Cars In India Study Of Consumer Behaviour Among B-Segment Cars In India (MBA Marketing Project)
A study to evaluate the banking services provided to SME customers (MBA Marketing)
Brokerage Industry Competitors Analysis in Brokerage Industry (MBA Marketing)
A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
Britannia Milk Marketing Strategies of Britannia Milk Products
A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
Britannia Dairy Products to Identify The Reasons For Inconsistent Sales Of Britannia Dairy Products.
A study on trading behavior of investors at Reliance Money (MBA Marketing)
Brief Study of Indian Cosmetic Industry with Special Reference to Lakme and Revlon.
Expansion of Blackberry in retail market through retail auditing, marketing, research and survey (MBA Marketing)
Branding Strategies of Sony Ericsson. (MBA Marketing)
Brand awareness of Spencers & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)
Branding & Promotion Strategy of See-Saw Media Pvt Ltd (MBA Marketing)
A project report on Apollo tyres brand image. (MBA Marketing)
Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)
A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
Internet Marketing Strategies - approaches and challenges : an overview (MBA marketing)
Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
Brand Positioning Customers Are Fools Brand Positioning In Fmcg Sector
Brand Preference and Buying A Study On Behavior For Compact. (MBA Marketing)
Brand Strategy of Reputed Companies. (MBA Marketing)
Brand Equity How Merchandising Helps In Building (MBA Marketing)
A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing)
Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities (MBA Marketing)
Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
Marketing through social media and bookmarking sites (MBA - Marketing)
Excellence In Marketing Application – Success Of Hospitality Sector (MBA Marketing)
To Find The Level of Deployment of it in Automobile and Textile Industry In India
Marketing Strategy Of Berger Paints (MBA Marketing Project)
MBA marketing project on Bokaro Steel Plan Marketing & Job Satisfaction in BPO E-Enabled Services In India The BPO Industry.
Blue Star Ltd. An Analaysis Of Marketing Strategy Of Blue Star Ltd. (MBA Marketing Project)
Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
A study on dealers perception in ABCD Apparels (MBA Marketing)
Radio as a promotional tool an exploratory study (MBA Marketing)
A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
A study on Future of BPO (MBA Marketing)
A competitive analysis and study in Indian Telecom Sector (MBA Marketing)
Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
Customers First, Employees Later Service Marketing Overview - (MBA Marketing)
A Study on Online Marketing (MBA Marketing)
Customer satisfaction of Kent waterpurifier (MBA - Marketing)
MBA Marketing Project Brand Equity or Retailer Equity
Event Marketing Through facebook In District of Rohtas, Bihar (MBA Marketing Project)
MBA Marketing Project in BHARTI TELECOM Beetel Marketing Research of Bharti Telecom1 (MBA Marketing Project)
Ascertaining Consumer Awareness In Selecting A Logistics Service Provider, Customer’s Brand Recall And Media Preference A Case Study Of Safexpress And GATI (MBA Marketing Project)
Marketing Strategy for A Brand From An Artisanal Cluster The N.I.F.T Cluster Development Initiatives
MBA Marketing Project Big Bazaar Industrial Research Big Bazaar and Subhiksha
MBA Marketing Project in Analysis of Sales Promotion & Advertising Strategy
Brand Differentiation Strategies Adopted By IBM India (MBA Marketing)
Effectiveness of Online Classifieds Website (MBA Marketing)
MBA Marketing Project in Psu Bank Improving Customer Service In PSU Banks In Delhi Executive Summary PSU (MBA Marketing)
Real Fruti Jouice Advertisement & Sales Promotion Real Fruit Juice
Product Promotion & Customer Behaviour For Hcl Laptops.
Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
A study on the consumer perception of HYUNDAI [Car Model] Cars (MBA Marketing)
What The Role Of Advertising In Converting Low Involvement Products Is Into Big Brands Examine 5 Indian Brands In This Regard.
Value Chain Perspective On The Economic Drivers Of Competition In The Wireless Telecommunications Industry.
Telecom Study Of Mobile Marketing And Its Trends In Global And Indian Scenario Value Added Services (Vas) One97 Is A Full Range.
Trading Policies Deficiency In Indian Commodity Market Trading Policies Trends In Indian Carbon Market. (MBA Marketing)
Vegetables Fruits And Vegetables And Its Efficiency In India” An Empirical Study Covering Wholesale Markets Of Delhi And Ghaziabad (U.P). (MBA Marketing)
Study of consumer behavior in Automotive industry (MBA Marketing)
MBA Marketing Project in a study on factors affecting customers preference towards life insurance policies
B2C Marketing strategies on Social Media (MBA Marketing)
Wipro Decision Making Strategies In Wipro New Delhi Institute of Management.
Planning for Internet Marketing - broad guidelines : A case study (MBA Marketing)
MBA Marketing Project in Brand extension of automobile in Indian market
Brand Positioning- In Soft Drink Industry (MBA Marketing)
MBA Marketing Project in Hero Honda Marketing Strategy of Hero Honda Final

Our projects are well-catered and cover broader aspects of MBA marketing as per the requirements of the students. These include marketing communication, market research, social media, sales and distribution, branding and positioning, etc. Moreover, we also provide you with project reports that include a synopsis, graphical representations, and a summary.

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MBA 535: Marketing Management and Research Methods (Robinson)

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Databases A-Z
Articles: News/Trades/WSJ
I f you know the name of the database you need, start with the Databases A-Z tab above.
Click on the other tabs to find databases by topic and type of source (ex: Wall Street Journal).
Read any notes under databases linked on this guide. Some databases have limits on the number of simultaneous users or other restrictions.
Best databases to start with: IBISWorld, Mintel, RKMA ebooks, and Statista.
IBISWorld This link opens in a new window Includes SWOT analyses for some industries
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Statista This link opens in a new window

These databases provide brief company profiles and will help you create company lists (ex: competitors).

AtoZ Databases This link opens in a new window
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Mergent Intellect This link opens in a new window
PrivCo This link opens in a new window
Mintel Reports This link opens in a new window Mintel Reports offers product and industry market research reports covering US marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.

SimplyAnalytics This link opens in a new window Choose "Sign in as guest" to access without creating an account. Limited to 3 concurrent users. SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 100,000 data variables.
Sports Market Analytics (SMA) This link opens in a new window SMA is an online international sport marketing and business information provider focusing on sport participation, fan profiles, sports facilities, sport finance, sporting goods, sponsorship, marketing, media, and directories.
Public Companies: Mergent Online will provide detailed financials on public companies. Mergent Online also provides some supply chain information in public company profiles.
Private Companies: It is difficult to find reliable financials for private companies, so try BizMiner to find financial norms and benchmarks by industry (not for specific companies) and geographic location.
BizMiner This link opens in a new window BizMiner provides financial and market reports for thousands of U.S. industries at the state, metro, county, or zip code level. Use BizMiner to find financial benchmarks, business startup trends, and more.
Mergent Online This link opens in a new window Data includes: company histories, business, property, officers, directors, long term debt, Moody's ratings, capital stock, income statement, balance sheet, stock splits, and dividend payment history. Information also includes annual reports (full-image), company archives for many inactive U.S. firms, EDGAR access for US companies (i.e., 10-K, 10-Q, etc.), and "equity portraits" for over 10,000 U.S. firms.
Business Source Complete This link opens in a new window
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Wall Street Journal This link opens in a new window This is the Eastern edition of the Wall Street Journal, available from 1984 to the present.
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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

marketer using marketer research methods to better understand her buyer personas

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

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1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

Screenshot of Apple’s Consumer Pulse Website from 2011.

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip: " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

Pew Research Center
McKinley Global Institute
Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

Don't forget to share this post!

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Management, M.B.A. – Marketing

Program snapshot.

36-45 Credits

Program Resources

Admission requirements.

Information Sessions

Why Earn a Marketing M.B.A. at New York Tech?

Embark on a Management, M.B.A. with a Marketing concentration at New York Tech. Our program is designed to equip you with the skills and experience needed to excel in today’s competitive marketing landscape.

You’ll work on industry-related projects in most classes, gaining practical experience that prepares you to tackle any organization’s objectives. You’ll also complete internships at high-impact companies, providing invaluable experiential learning.

Expand your horizons by attending courses at affiliated universities around the world and build a robust professional network. Engage with industry professionals through local chapters of marketing and advertising associations, participate in corporate challenges, and attend national and international conferences.

Utilize advanced technology support systems, including SPSS, Analytic Solver Data Mining, Decision Tools Suites, SAP, and Qualtrics, to enhance organizational decision-making processes. Conduct thorough industry, company-specific, and environmental business analyses, bridging the gap between abstract theory and practical application. Identify and analyze contemporary business issues specific to different countries and regions and develop strategic recommendations that are well-supported and effectively communicated.

Graduating from our M.B.A. program with a marketing concentration will equip you with the ability to:

Generate and transform relevant marketing data into information and strategies essential for decision-making in various functional areas of marketing management.
Assemble comprehensive marketing plans for both existing and new products and services, integrating marketing, operational, and financial modeling.
Assess national and global trends in cultural, social, demographic, legal-political, economic, technological, and competitive environments; and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.

Credits earned in this degree program can also be applied toward the Business Analytics, Advanced Certificate or the Marketing, Advanced Certificate , providing additional pathways for career growth and specialization.

Request Information

Learn where a Management M.B.A. with a concentration in Marketing from New York Tech can take you. Complete the form to start the conversation.

What You’ll Learn

Advance your skills in market data analysis, decision-making, and marketing plan development for global markets. Our AACSB-accredited program offers expert faculty, experiential learning, and networking opportunities to propel your career in marketing.

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Customize Your Studies

Management, M.B.A.

Our M.B.A. program provides a comprehensive view of the world’s interconnected and complex business landscape—from theories to applications. Throughout your studies, you’ll engage with the latest technologies and gain exposure to a variety of business settings.

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M.B.A. – Business Analytics Concentration

Take a data-driven approach to business problems. You’ll learn to deploy the latest analytical tools and skills, including statistical analysis, Python and SQL languages, and Tableau, the leading data analysis and visualization application.

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M.B.A. – Finance Concentration

Learn to use industry-standard financial technology, including Bloomberg terminals, and apply theory to real-world corporate decision-making, portfolio management, and asset valuation.

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M.B.A. – Finance Concentration (CFA Track)

Enhance your credibility and opportunities in corporate finance with additional courses on top of the finance track to prepare for certification as a Chartered Financial Analyst (CFA).

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M.B.A. – Operations & Supply Chain Management Concentration

Specialize in the assessment and design of complex business systems. To oversee materials-to-consumer networks, you’ll master rigorous analytical tools and optimize frameworks to meet organizational goals.

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Business Administration Essentials

Earn your M.B.A. at your pace through four stackable certificates, or choose one or two to bolster your skills and credentials in target areas. Available programs include a foundational certificate plus Analytical Essentials, Financial Essentials, and Managerial Essentials.

Stats & Rankings

Performer for Social Mobility among universities in the North

U.S. News & World Report

Salary difference between pre- and post-M.B.A. salaries

2018 Relish survey

Number of Fortune 500 companies headquartered in NYC

Career & Salary Outlook

Investing in your business skills and knowledge paves the way to broad opportunities and competitive pay.

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032 (BLS).

Approximately 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade (BLS).

Employers & Internships

Aetna
Microsoft
New York Islanders
Revlon
Samsung Electronics
State Farm

Career Options

Advertising Director
Brand Manager
Customer Relations Manager
Data Analyst
Marketing Research Executive
Media Buyer/Planner

Salary Projections

The median annual salary for advertising, promotions, and marketing managers was $131,870 in May 2023, with the highest 10 percent earning more than $239,200 (BLS).

Program Details

Learn more about the Management, M.B.A. – Marketing program, including admission requirements, how to apply, and scholarship/funding opportunities.

New York Tech opens the M.B.A. to recent graduates aspiring to leadership, working professionals pursuing more advanced roles, and international candidates aiming to distinguish themselves in the global workforce.

To apply, you’ll need:

B.S. degree or its equivalent from an accredited college or university
Minimum undergraduate GPA of 3.0
Completed online application; $50 nonrefundable application fee
Copies of undergraduate transcripts for all schools attended
Copy of your college diploma or proof of degree
Note: If you’re applying to an M.B.A. program at NYIT-Vancouver, special requirements apply. Learn more .

Accreditation

The School of Management’s M.B.A. program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) , a distinction earned by just five percent of business schools worldwide.

Scholarships and Aid

Explore opportunities to offset program costs, including New York Tech scholarships, graduate assistantships, and federal financial aid.

STEM OPT Extension

International F-1 students who successfully complete this degree are eligible for an additional 24-month STEM OPT extension to work in the U.S. in an area directly related to their area of study immediately upon completing the customary 12-month post-completion Optional Practical Training (OPT) .

Student Voices

When I was researching the top business schools in the area, the program at New York Tech caught my attention and fit perfectly with my vision to become a global marketing director. Pradhyumna “Prady” Alone (M.B.A. ‘24) Learn More About Prady

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How AI Can Power Brand Management

Julian De Freitas

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it encompasses multiple activities designed to build the reputation and image of a business—such as crafting and communicating the brand story, ensuring that the product or service and its price reflect the brand’s competitive positioning, and managing customer relationships to forge loyalty to the brand.

A brand is a promise to customers about the quality, style, reliability, and aspiration of a purchase. AI can’t fulfill that promise on its own (at least not anytime soon). But it can shape customers’ impressions of a brand at every interaction. And it can automate expensive creative tasks—including product design. To succeed with it, you must understand how it is perceived by stakeholders and what can be done not only to mitigate their concerns but to make them avid supporters. Using examples from Intuit, Caterpillar, and LOOP, along with in-depth scholarly research, the authors propose a framework for thinking about the key roles that AI plays when it comes to managing brands effectively.

It can automate creative tasks and improve the customer experience.

Idea in Brief

The opportunity.

Brand management, long considered the exclusive domain of creative talent, has become faster and better informed than ever because of AI.

The Challenge

AI has the potential to adversely affect a brand, so successfully implementing it in this context often involves confronting resistance and backlash from both customers and employees.

The Solution

The most successful brand management blends the best of human and machine intelligence to augment rather than replace human creativity. Nike, Intuit, Caterpillar, and others have used AI to the great benefit of their brands.

Few brands are more iconic than Nike. From its swoosh logo to its slogan “Just Do It,” the company has mastered the artistry necessary to build a renowned brand. So when Nike asked Obvious, a trio of Parisian artists who make AI-inspired designs, to develop new iterations of the Air Max sneaker in 2020, it wanted to be sure the designs wouldn’t deviate too dramatically from Nike’s signature style. Obvious trained its generative AI model by feeding it pictures of the Air Max 1, the Air Max 90, and the Air Max 97 and used the model to create a vast array of design ideas. Then, drawing on their own knowledge and perception of broader fashion trends along with Nike’s marketing objectives, the trio iteratively tweaked the model until it produced a design that struck the right balance between novelty and staying on brand. The design incorporated many of the stylistic elements of the classic Air Max but blended them with new colors, shapes, and patterns to achieve a fresh, cool feel. The limited edition shoes sold out in less than 10 days.

Julian De Freitas is an assistant professor in the marketing unit at Harvard Business School.
EO Elie Ofek is the Malcolm P. McNair Professor of Marketing at Harvard Business School.

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150 Excellent Marketing Research Topics to Achieve Top Grades
35 MBA Marketing Research Topics
MBA Marketing Project
150 Excellent Marketing Research Topics to Achieve Top Grades
What Are the Best Research Paper Topics in Marketing For 2023?
33 Exciting MBA Project Topics for Marketing

COMMENTS

18 Best MBA Marketing Project Ideas & Topics For Beginners [2024]
MBA Project Topics & a Brief Description. Here are some of the best marketing topics for MBA project. 1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone's Growth. ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing ...
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Here, we'll explore a variety of research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership. NB - This is just the start…. The topic ideation and evaluation process has multiple steps.
MBA Marketing Project Topics: Comprehensive Guides & Ideas
Let's Explore The Latest MBA Marketing Project Topics In 2023 As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that ...
Research Topics In Marketing (+ Free Webinar)
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
71+ Research Paper Topics & Ideas for Marketing Students
Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.
200+ Subject-Wise MBA Dissertation Topics to Check Out This Year
1. Choosing Unique MBA Dissertation Topics. Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out. 2. Ensuring Availability of Secondary Data.
Top 100 MBA Project Topics [Updated 2024]
Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey! Discover 100 MBA project topics across finance, marketing, HR, operations, and entrepreneurship to boost your career prospects.
MBA Marketing Dissertation Topics
List of Dissertation Topics For MBA Marketing. The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation. Economics of computerized communication in the COVID-19. Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
50 MBA Research Topics & Essential Writing Tips
Don't worry if this sounds daunting—we're here to help! In this post, we'll explore 50 intriguing MBA research topic examples across various disciplines, from finance and marketing to HR and strategic management. Plus, we'll guide you on turning a chosen topic into a research proposal, and share some inspiring success stories.
Top MBA in Marketing Project Topics and Ideas for Beginners [2023]
We will also share a list of interesting research topics in marketing for MBA to help you strengthen your resume towards better opportunities. ... Ans: Finding the right project topics for MBA marketing to boost your career can be quite tedious, given the plethora of online options. Therefore, the best way to do this is by first narrowing down ...
370+ Marketing Research Topics & Ideas for Your Paper
We invite you to check these compelling research paper topics about marketing and influencers: Measuring return on investment in influencer marketing. How micro-influencers impact small business growth. Authenticity versus promotion: Striking a balance. Ethics in influencer marketing: A critical review.
150+ Unique Marketing Research Topics for Your Upcoming Projects
Have a look at these top-notch topics for your marketing assignment writing: The distribution mechanism in SMEs and large-scale corporations. The impact of strategic and tactical causes marketing on brand loyalty among customers. Best strategies for incorporating new items into the lifestyles of the targeted clients.
130+ Marketing Research Topics for Marketing Students
120 Hot Research Topics for Nursing Students. Top 50+ Research Topics for High School Students in 2022. A Thorough Analysis of Market Research. Research for Psychology and Personality Disorder. Mental Health Research Topics for Students in 2022. 4 Tips on How to Find Homework Answers Quickly.
Dissertation Topics in Marketing: Digital, MBA, Branding, B2B
Topics for MBA Marketing. Students of the MBA Marketing course can refer to the following list of marketing dissertation topics. Involving communal systems when seeking different markets and developing the market interest. Systems companies use acting on customer boycotts. The job of joint buy in a poor industry.
Best Digital Marketing Topics for an MBA Project in 2022
The choice of digital marketing for MBA project topics is obvious. Since digital marketing is an umbrella term that encompasses a vast range of services, it presents a lot of possibilities for research. The Covid-19 pandemic has only increased the importance of digital marketing topics for MBAs. Top Digital Marketing Topics for an MBA Project ...
33 Exciting MBA Project Topics for Marketing
Here, we have compiled a list of 33 exciting topics for your MBA Marketing project that you can go for during the course. Topics for MBA Marketing Project. Marketing is a dynamic field and thus, offers many interesting topics for you to work upon. These topics range from Market Research to Branding to Advertising to Analysing Global Market Trends.
Top 100 Marketing Research Topics For Your Paper
The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.
Best Topics For MBA Marketing Projects to Stand Out
Table of Contents. Top 10 MBA Project Topics for Marketing. 1. Use Of Artificial Intelligence In Marketing. 2. Developing Effective Online Customer Acquisition Strategies for a New-Age Furniture and Appliance Rental Startup. 3. Impact of Customer Service on Customers in the Telecom Industry in the Last 10 Years. 4.
Final year project topics for MBA marketing students
An MBA in marketing opens up doors for a realm of possibilities to start your career in marketing. From strategic thinking, market research, brand management, and digital marketing to content creation and social media management, you will learn many skills and essential project management tools to help you take the first step or progress in the marketing domain.
MBA in Marketing: Marketing Analytics and Insights
A dedicated knowledge center, the Marketing Leadership Institute, is backed by industry professionals and is a unique pillar of the Wisconsin MBA in marketing analytics and insights. You gain a strong network in the field and close ties to alumni working in your ideal career path. Participating marketing industry experts and alumni: Guide ...
MBA Marketing Projects
MBA Marketing Projects Title. Brand Equity of Woodland an Evaluation. 4P'S of Marketing a Study in Relation to Narayana Overseas (MBA Marketing) Study on Brand Management in Company. Study on creativity in Advertising. Study on the Effect of Branding in Real Estate Sector on Consumer Purchase Decision Talos Construction.
MBA Marketing Project Topics for Final Year
MBA Marketing involves branding, advertising, market research across global markets, and other topics. When creating an MBA marketing project, the task might become a little daunting for some students and scholars. At MBA Project Guru, we prepare and deliver impeccable MBA marketing projects.
MBA 535: Marketing Management and Research Methods (Robinson)
Provides marketing data and reports on countries, companies, markets, and consumers from approximately 200 countries. Statista This link opens in a new window These databases provide brief company profiles and will help you create company lists (ex: competitors).
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
From brand design and product development to buyer personas and competitive analysis, I've researched a number of initiatives in my decade-long marketing career.. And let me tell you: having the right marketing research methods in your toolbox is a must. Market research is the secret to crafting a strategy that will truly help you accomplish your goals.
Management, M.B.A.
Become an informed and innovative marketing decision-maker through experiential opportunities, networking connections, and expert faculty in our AACSB-accredited, STEM-aligned, Management, M.B.A. - Marketing concentration program. ... Marketing Research Executive ; Media Buyer/Planner ; Salary Projections. The median annual salary for ...
New brain-computer interface allows man with ALS to 'speak' again
The first time we tried the system, he cried with joy as the words he was trying to say correctly appeared on-screen. We all did." — neuroscientist Sergey Stavisky "At this point, we can decode what Casey is trying to say correctly about 97% of the time, which is better than many commercially available smartphone applications that try to interpret a person's voice," Brandman said.
New funding for violence prevention research in California
(SACRAMENTO) The California Firearm Violence Research Center has awarded nearly $225,000 in grants to investigators studying gun violence exposure among adolescents, intimate partner violence and sex trafficking.. Researchers from Stanford University, the University of California, Davis and the University of San Diego received funding through the center's 2024 Research Grant Award Program.
How AI Can Power Brand Management
Summary. Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one ...
SEC.gov
The Securities and Exchange Commission today announced charges against Cynthia and Eddy Petion, along with their company, NovaTech Ltd., for operating a fraudulent scheme that raised more than $650 million in crypto assets from more than 200,000 investors worldwide, including many in the Haitian-American community.

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71+ Research Paper Topics & Ideas for Marketing Students

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Dell Marketing Strategy – Details of the multi-million-dollar monopoly

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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

3 Key Considerations when Selecting MBA Dissertation Topics

1. Choosing Unique MBA Dissertation Topics

2. Ensuring Availability of Secondary Data

3. Inculcating Quantitative Study

Subject-Wise Best Research Topics for MBA Students

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Top 100 MBA Project Topics [Updated 2024]

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Top 100 MBA Project Topics: Category Wise

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