sales presentation end

30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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How to End a Sales Presentation: Tips to Leave a Lasting Impact

The conclusion of a sales presentation often presents a unique challenge, even for seasoned professionals. It's that final moment where you need to seal the deal, yet it can be the hardest part to get right.

In this piece, we'll unpack why the final moments are so crucial and how a weak close can unravel even the strongest narrative. More importantly, we'll share actionable strategies to help you create endings that resonate deeply and convert curiosity into commitment.

Ready? Let's explore the tactics that will make your closing moments not just an end but a new beginning…

Key Takeaways

• The way you end your presentation can be just as impactful as how you begin it. Make sure your closing is as strong as your opening.
• Have a call to action. Clearly state what you want your audience to do next. Whether it’s scheduling a follow-up meeting or signing up for a demo, your conclusion should drive them toward a clear action.
• Reinforce the main benefits and solutions you’ve discussed throughout your presentation. This helps solidify your message and ensures it stays top of mind.
• End on a personal note or with a story that relates to your audience. This can make your message more memorable and build stronger rapport.
• Rehearse your closing thoroughly. A smooth and confident delivery can make all the difference in how your message is received.

6 Top tips on how to end sales presentations

Closing your sales presentation effectively can transform a good pitch into a successful deal. Here are our top tips for ensuring your presentation ends on a high note, driving engagement and action.

Tip #1: Craft a clear, compelling call to action

Don’t leave your audience guessing what comes next. Your closing should include a strong, clear call to action. Whether it's requesting a follow-up meeting or inviting them to try a demo, make your next steps impossible to miss.

A powerful CTA isn’t just about telling your potential customers what to do next; it’s about making them want to do it. Frame it in a way that highlights the benefits they’ll gain by taking that step. For instance, “Schedule a demo today to see how you can boost your sales by 20%.” Inject that sense of urgency.

Enhance your understanding of crafting persuasive CTAs with our Complete Guide to Complex Selling 2024 and using the best proposal templates .

Tip #2: End with a memorable story

Cap your presentation with a compelling story that relates to your key message. Whether it's a case study or a personal success story, make it relevant and inspiring. Stories are not just entertaining; they make your pitch memorable and relatable, ensuring your message sticks long after you've left the room.

Share a narrative that illustrates the real-world impact of your solution. This could be a client's success story or an anecdote from your own experience that highlights your product's value. Make sure it's authentic and resonates with your audience's challenges.

Tip #3: Reinforce key benefits

Before you close, reiterate the main benefits of your solution. Summarize the top three benefits of your product or service in a way that's easy to remember. For example, “Our solution saves you time, reduces costs, and improves efficiency.” This concise recap reinforces why your offering is the best choice.

This technique, known as the "rule of threes," helps cement these benefits in your audience’s memory. Think “Friends, Romans, Countryman,” “Stop, Look and Listen,” and “The Good, The Bad, and The Ugly”! It’s a literary device that can transform the ordinary into something more memorable and emotive. Plus, highlighting the advantages at the end keeps the critical points fresh in their minds as they consider your proposal.

Tip #4: Encourage questions

This is a game-changer for boosting engagement and directly addressing any uncertainties. When you invite questions, you’re not just showing confidence in your offer—you’re making the whole interaction personal. It’s like saying, “Hey, I’m here for you. What do you need?”

Encouraging questions is a clear signal you value your audience’s input and are ready for a two-way conversation. So, here’s the pro tip: anticipate what they might ask. Have those clear, concise answers ready. This way, you can transform a passive audience into active participants. Plus, it gives you the perfect opportunity to reinforce your key messages. It’s all about turning that engagement into a powerful dialogue that benefits everyone.

Tip #5: Use visuals to recap key points

A well-designed summary slide with visuals can make your key points more memorable. Use infographics, charts, or images to represent the main benefits and takeaways visually. These aids help reinforce your message and keep your audience engaged.

For example, a pie chart showing the cost savings or an infographic illustrating the process improvements can drive home your points more effectively than words alone. Ensure your visuals are clear, relevant, and aligned with your overall message.

Tip #6: Personalize your closing

Personalization can make your closing remarks resonate more deeply with your audience. Refer back to specific points of interest or concerns raised during the presentation or the questions. This shows that you’ve been listening and are addressing their unique needs.

For instance, “As we discussed, your team is looking for ways to streamline operations. Our solution addresses this by…” Personalizing your closing makes your audience feel valued and understood, increasing the likelihood of a positive response.

Want more helpful tips here? Read our expert insights on the sales process , effective sales meetings , and achieving sales excellence .

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Additional advice on how to end sales presentations

To truly leave a mark with your sales presentations, consider these extra sales tactics , too. Each one is designed to enhance your closing strategy and ensure your final words resonate effectively with your audience.

Deliver a memorable closing quote

Cap off your presentation with a memorable quote that aligns with your message. This could be an inspirational saying from a notable figure or an impactful statement that sums up the value of your proposal. Quotes can elevate the perceived wisdom of your presentation and make your final words linger in the minds of your audience. (Oh, and think Henry Ford or Neil Rackham here, not Lady Gaga…)

The best sales presentation software can help you incorporate these seamlessly.

Recap with a powerful summary

Before you leave the floor, offer a succinct summary slide that encapsulates the key benefits of your proposal. This reinforces your points and helps retention, ensuring your audience walks away with a clear understanding of your message. This tactic is particularly effective in detailed or technical presentations where you've covered a lot of information.

Encourage reflective thinking

End your presentation by inviting your audience to reflect on how your solution can be integrated into their strategies or solve their specific problems. This encourages a deeper engagement with your content, moving the conversation from passive reception to active contemplation- critical in complex decision-making scenarios.

Highlight the next steps

Clearly outlining the next steps at the end of your presentation guides your audience on what to do next. This might include scheduling a follow-up meeting, signing up for a trial, or downloading additional resources. Providing a clear path forward ensures your audience knows exactly how to proceed and keeps the momentum going.

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Use Qwilr to structure the ending of your presentation

The right ending can turn a solid presentation into an unforgettable one. With Qwilr, you can easily design impactful conclusions using our customizable templates and intuitive tools. Make sure your last slide leaves a lasting impression. Start using Qwilr today to enhance your presentation endings and drive better results.

For further insights on closing techniques and common pitfalls, check out our articles on how to close sales deals , common sales mistakes , and crafting effective sales presentations .

About the author

Marissa Taffer | Founder & President of M. Taffer Consulting

Marissa Taffer is the Founder & President of M. Taffer Consulting. She brings over 15 years of sales and marketing experience across various industries to a broad range of clients.

Frequently asked questions

What is the last slide of a sales presentation.

The last slide of your sales presentation is your final chance to make an impression. It should succinctly recap the main points, include a clear call to action, and provide your contact information. Consider it your closing argument, an invitation for further discussion, and a reminder of why your solution is the best choice.

How do you end a presentation with a quote?

Ending with a quote can add a thoughtful touch to your presentation. Select a quote that reflects the essence of your message and inspires your audience. For example, "Innovation distinguishes between a leader and a follower" (Steve Jobs). This quote effectively underscores a presentation focused on innovative solutions.

How can humor be used effectively to close a sales presentation?

Incorporating humor into your closing can lighten the atmosphere and make your presentation more memorable. Use a light joke or a witty remark that ties into your message. Ensure it's appropriate and resonates well with your audience's industry and culture to maintain professionalism while leaving them with a smile.

What role does pausing play in the closing of a presentation?

Pausing before your final statements can significantly enhance their impact. A well-timed pause allows your audience to digest the information and builds anticipation for your conclusion. Use this technique to emphasize your key points and leave a lasting impression.

How important is eye contact in the final moments of a presentation?

Maintaining eye contact during your closing remarks is crucial. It helps establish a connection with your audience, conveying confidence and sincerity. Eye contact ensures that your final message is delivered with impact, personalizing the experience for your audience and reinforcing your call to action.

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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How to structure the perfect sales presentation

A successful sales presentation turns a potential customer into a buyer. The key to doing this isn’t to force-feed your audience with your product. Instead, tap into the power of storytelling. Narrating a hero’s journey that starts with your buyer’s problems and ends with their success sets your sales team up to deliver a great sales pitch.

In this chapter, we’ll take you through the arc of your sales presentation outline and provide content ideas for your slides. Building on your research about your target buyers, you’ll learn how to create slide decks that feel relevant and personal to your audience. By crafting slides that elegantly narrate your prospects’ stories, you’ll build a standardized sales presentation template that stays on-brand and anchors your sales team’s presentations. You’ll walk away with a clear sales presentation structure that you can adapt to your own product, buyer journey, and customer personas.

Do research before building a presentation outline

An effective sales presentation outline begins with knowing your audience. Doing the research about your ideal customers and using available data from your product or existing users will help you focus on the value proposition and key points. 

Learn about your buyer

What and how you should learn about your buyers depends on when sales gets involved in the buyer journey. The exact content of your sales presentation will change depending on whether your sales team is doing discovery calls or reaching out to product qualified leads (PQLs). But the nature of the story will stay the same. 

Here are some ways to learn about your buyers:

• Look at where or how they entered your sales funnel
• Monitor how they’ve previously engaged with the product
• Perform user interviews with existing customers
• Find out details during a discovery call

Ask yourself another critical question before diving into your sales presentation: Are you dealing with a lead, a prospect, or a buyer? While teams should nurture leads and prospects, a buyer is where your sales team should focus their energy. A buyer should satisfy three requirements:

• Have a problem they want to fix
• Be willing to change
• Clearly understand the impact of making (or failing to make) the change

Once your team has qualified the buyer intent and understands what the buyer wants, they can build a tailored sales deck. 

Not all first calls need to be discovery calls. Many businesses today have product-led growth strategies that allow users to trial a product or use a freemium version. And with businesses that don’t offer these services, prospects may have already visited app review or comparison sites. Sales teams today are dealing with buyers that are better informed and more sophisticated than ever before. As a result, your sales presentations need to offer new knowledge to truly add value. 

The best sales presentations present the story of a buyer in the midst of trying to figure out the solution to their problem. You’ll know your sales team has gotten it right when a prospect or buyer starts parroting back the information that’s being presented — it’s a sign that they see themselves in the story. 

Assign account executives their homework

Today, a successful account executive needs to wear several hats to deliver a successful sales presentation. They need to think beyond selling and act as customer success and onboarding support to build customer relationships.

To do this, AEs need to understand the product. To thrive in today’s environment, sales teams need to collaborate — with product, marketing, customer success, and even engineering. The more AEs understand a product and empathize with customers’ pain points, the better they can anticipate what buyers will ask.

To build a successful and scalable sales process, your sales teams need to develop more than just presentation skills. They need to do regular homework to understand customer needs as well as the value the product brings.

Now that you’ve gathered information and done your research, it’s time for the fun part: building your sales deck.

Essential elements to include in a sales presentation

Your sales presentation should reflect your audience’s unique position in their hero’s journey. Below is a quick recap of the hero’s journey covered in Chapter 1:

• Departing from the status quo
• Battling the refusal of the call 
• Showing the supernatural aid
• Crossing the threshold
• Unveiling the path to success

The narrative stages mentioned above bring a checklist of slides to life with a story. Every sales presentation needs slides about product features and client testimonials. Presenting them in a natural way that centers on the audience will make them feel relevant. With these slides as an outline, sales professionals can take a buyer on a journey that builds an emotional connection with your product and brand.

So how do the storytelling tactics translate into a sales presentation outline that can deliver repeated success? That’s what we’re about to find out!

How to structure a sales presentation

Structure and pacing distinguish average sales pitches from a great sales presentation. Pay attention to how much time you spend on each section, as well as to the way you transition from one section to the next. Every presentation has its basic ingredients — but how they come together should never feel formulaic.

In this section, we’ll break down how to structure your sales presentation and choose the key points that will catch your audience’s attention and deliver your product’s value proposition. 

Step 1: Introduce your prospect's pain points

Be respectful of your prospect’s time by cutting straight to what matters most: the pain points they want to solve. Use this problem to frame the rest of your sales presentation.

Your first slides should succinctly outline your buyer’s most pressing pain points. This is where your company’s research — on both an ideal customer persona (ICP) and your prospect — should be used. Mapping your prospect to a specific ICP focuses the type of sales presentation you’ll create. Your information on the prospect might come from your own research. It could also come from product usage data, like inviting a team member into their workspace. 

Use whatever data you can gather to tailor your delivery. As you assemble your slides, think about what visual aids best support the problem statement. For some products, it might be a photo, while others may require diagrams to visualize a relationship to the audience. 

Be concise in this section. It leads into what really matters: the impact of the problem.

“ Even people who are aware of your product are just leads or prospects if there's no buying intent. ”

Belal Batrawy , Head of GTM

Step 2: Describe the problem’s impact 

Once you’ve highlighted a preestablished problem, it’s time to hone in on the impact that problem has on your buyer’s work and business. This is where you can use assumptive language to provoke a response.

You’ll need to frame the impact in a way that makes sense to your buyer and their unique position within the company. For instance, their current way of doing things could be negatively impacting time, human resources, or funds. 

There is no fixed way to visualize this in your sales deck. The most effective approach is one that fits the type of audience you’re speaking to — and your AE’s pitch style. But it usually requires a balance between numbers and relatability. Numbers, such as hours lost weekly, make the human story concrete. This is the impact that’ll likely drive your prospect to look for a solution. These numbers lead to a polarizing statement that highlights the problem’s inflation if it’s not addressed now.  

This section of your presentation is crucial for establishing rapport with your audience. While the best-case scenario is body-language agreement like nodding, disagreement isn’t necessarily a problem. Using assumptive language or a provocative statement engages the audience and helps you separate a lead or prospect from a buyer. If they agree, can they tell you more? If they disagree, can they share why? If your audience engages with an opinion, they likely intend to change their current status. And voilà, you have a potential buyer!

“ The key difference between a lead or prospect and an actual buyer is intent: a willingness to change, a clear problem they want to fix, and an idea of a solution’s impact. ”

The exchange will lead your prospect to engage with the next part of your sales presentation: an explanation of why change isn’t just possible — it’s urgently necessary.

Step 3: Why change now?

Urgency and momentum drive deals. But great sales presentations aren’t about forcing prospects to buy blindly. They help prospects understand the impact of change and navigate the path to success.

This part of the sales pitch pivots from pain points to alternatives on the horizon. Successful presentations transform this section into a critical fork in the road that requires the potential customer to act now. Without being too heavy-handed, clearly show the audience what they stand to lose — especially against competitor companies — by not acting. 

Step 4: Present the solution

With the stakes raised, your audience needs a solution: a clear path toward their goal. An effective sales presentation presents your product as a means to the prospect’s end. This section isn’t about showcasing every feature or selling all the propositions of your product. Instead, embed your product as an aid in your prospect’s journey. Remember, your prospect is the hero who’s about to embark on a quest to save their company — so make that clear in your presentation.

“ Tell your prospect, ‘We think the right answer to this equation is this. Let me show you how.’ ”

The strategy here is simple: present the right answer to your prospect’s problem! In other words, show your prospect how they can implement your product, and which product features solve their specific needs. Don’t dwell on all your product benefits. Instead, keep up your storytelling momentum by describing the impact on your prospect’s company. What improvements should they notice in their path toward the promised land? What results will indicate they’ve arrived?

“ Keep a pulse on your audience’s response to your proposal. Ask them whether it could be the right answer to the solution they’re after. ”

As you present the solution, take note of your audience’s attention. If it’s an in-person meeting, maintain eye contact and read their reactions. Your sales pitch is designed to help your prospect see their path to success — but check in to see whether they agree. Remember, agreement is ideal, but engagement is crucial. 

Step 5: Address reservations and FAQs

An engaged buyer is sure to have questions. However, your sales deck and presentation should address the basic considerations so that you can focus your energy on buyer objections. 

After you’ve presented your buyer a clear path toward success, you need to provide evidence. This is where you include:

• Social proof and major clients
• Client testimonials
• Data on business impact

While it may be tempting to cover all your bases, stay succinct with your slide deck so you can spend more time on the conversation. If experience and data show that you need additional supporting materials, you can add slides to an Appendix or FAQs section to reference only when asked. Common slides for an Appendix may include:

• Advantages over competitors
• Case studies
• Pricing structure

If you’ve developed your sales deck in Pitch, you can send your prospect a private or custom link and add additional slides after your pitch. That way, your prospect can check the slides whenever it’s convenient. By sharing your sales deck , you give your prospect and their stakeholders a convenient way to view, forward, and comment on the slides. If you’re using Pitch Pro, you can use presentation analytics to see how often a prospect has opened your sales deck to gauge interest and engagement.

To efficiently build sales decks, you can create a sales presentation template complete with the latest FAQs and case studies. This’ll allow you to quickly duplicate a deck and prepare a dedicated sales presentation for each new prospect in minutes.

Building and upgrading your presentation 

After you’ve built your presentation outline and filled in the initial contents, it’s time to give your deck a final polish. To accurately represent your brand, sales teams need to involve experts from other departments. Have your product teams check that feature descriptions are current. Have your brand team ensure assets are updated, and ask designers to make sure everything is pixel-perfect. With Pitch, you can easily do this by assigning slides to colleagues . They can set the status of their slide as done once they’ve finished.

Customizable, ready-to-use sales presentations

Are you interested in using Pitch to create decks that convert? Check out our professionally designed sales presentation templates to get started for free!

Interview: Belal Batrawy from GTM Buddy

How do you effectively identify and speak to a buyer?

Belal : People become buyers when they declare that they're in an evaluation or decision phase. The crossover point is consideration — when someone starts considering options and looking to see what's available. That's the beginning of their buyer’s journey.

In your call with your buyer, you want to understand if they have buying intent. Have they understood the problem and the impact it has? And, critically, are they willing to change? 

One of the ways to figure this out is to make a polarizing statement that gets a yes-no response. If it’s yes, that’s great! If it’s no, invite your prospect to tell you more. You want to engage with your audience. If they care, they’ll respond.

How do you emotionally connect with a buyer and keep them engaged throughout a presentation? 

Belal: When you’re delivering your sales pitch, present some sort of limbic brain messaging to trigger an emotional response. Say something provocative, and get them engaged.

Another thing to keep in mind is that people respond to negative scenarios. As a buyer, I may not agree with your assessment of how to make me the first or best, but I definitely know I want to avoid being the last. 

Can you walk us through a sales deck flow that puts a prospect at the center?

Belal: Your slides should focus on nailing the problem statement. How companies do that can vary, but here’s one blueprint for your deck:

Slide 1: Start with an optional credibility slide.

Slide 2: Relate to your audience and say, “I know people like you. You constantly have this particular problem.”

Slide 3: Show the current status and say, “You do this with these tools, and this is the undesirable outcome.”

Slide 4: Here’s something different.

Slides 5–10: Tell the story of the buyer’s quest for success so that they understand the jobs to be done and what needs to happen. 

What should an MVP sales deck answer for a prospect?

Belal: People have different views on how to build sales decks. I build them visually so that AEs can focus on the storytelling. Your sales deck helps you do three things to engage your audience: state the problem, outline the impact of the problem, and deliver your proposed solution.  

If your buyer is interested, they’ll probably loop in someone else — and that person will start the buyer journey all over again. Your sales presentation needs to summarize the relevance of what you talked about in earlier meetings, and move along to what’s relevant for everyone in the room.

To do that, illustrate how the first person helped you (the AE) understand that problem as well as the impact of that problem. You can admit you don’t know the second person’s willingness to change it — but you know their problem and the impact of fixing it. Ideally, your sales deck will lead into an engaged conversation.  

How many slides should a sales deck have? 

Belal: When you make a really great deck that’s highly relevant to the person you're presenting to, the number of slides doesn't matter. In other words, if 80–90% of the deck is about me, you can make it a 30-slide deck. If it's about your company and your product, then it better be the fewest slides possible because the audience won’t care!

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

Key takeaways from this sales presentations article

Deliver effective presentations: Make your sales presentations compelling with storytelling, effective slide decks, tailored content and strong delivery techniques. Benefits of great presentations: Sales presentations grab attention, excite prospects and drive decision-making, helping close more deals by showcasing your product’s value. Pipedrive’s tools, including customizable sales dashboards and Smart Docs , help you create professional, tailored presentations that enhance your sales strategy. Try Pipedrive free for 14 days .

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

Recommended reading

Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

• Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
• Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

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Closing Your Sales Pitch with Examples and Tips

• 27th Sep '23

• 21 minutes read

Do you want to end your sales pitch presentation with a bang? Knowing how and when to close the sale is essential for sales pitch success. With a winning conclusion, you can turn the tide of a business meeting and leave the client feeling impressed and willing to make a decision. Read on to learn how to end your sales pitch like a pro with examples and helpful tips on success.

What to Include in Your Final Sales Pitch Summary

Your final sales pitch summary should be concise yet comprehensive enough to provide the key details of your sales pitch in a brief overview. A few things to include in your summary are: 1. A description of the product or service that you are proposing: What is it and how does it benefit your customer? What are the features and benefits that are unique to your product or service? 2. Your pricing strategy for the product or service: What is the cost to the customer for your goods or services? What discounts and offers will you make available? 3. An explanation of your sales process: Will you handle all aspects of the sale? Do you need a team to assist you in certain parts of the sale process? 4. Information regarding your expected timeline: When will the product or service be delivered? Are there any deadlines for the customer to be aware of? 5. Any customer service requests: How will you respond to customer inquiries and issues post-sale? What kind of customer support policies do you have in place for your goods or services? 6. Testimonials or proof of your reputation: What has your customer base said about your services or products? Do you have any awards or recognition that shows others have trusted you? By including these elements in your final sales pitch summary, you will provide a comprehensive overview of your proposal and everything that it entails. This will help ensure that both you and your customer have a clear understanding of what is expected and how the sale will proceed.

Sales Pitch Closing Remarks that Seal the Deal

Closing your sales pitch with the right words can determine whether you’ll land the deal or not. When it comes to delivering an effective sales pitch closing, there’s a few key points you should remember. First and foremost, finish strong. Leave your prospect with a clear, concise and passionate summary of your main key points. Also, try to drive home the urgency of the deal. This could be because of a limitation of resources, a time-sensitive offer, or a limited-time special price. Then, be sure to reiterate the advantages of their decision to your product. Outline the value your offering brings to the prospect, rather than repeating what other people might think of your product or services. Finally, address any objections that have been raised throughout your call. Present a solution to the objections your prospect has stated. Ultimately, your goal in the closing sequence of your sales pitch is to show your prospect a solid solution. Connect your solution to your prospects' needs and goals. As you speak, remind them how your solution will help them and why your offer is the best one available. At the end of your sales pitch, reiterate the call to action. Specifically tell them what the next steps should be, and what will happen after they take that step. Then, ask some type of closing question that will help to ensure the prospect is taking the right steps. Giving an effective sales pitch closing is essential if you want your sales pitch to be successful. Using these tips, you can deliver a powerful and effective closing that leaves your prospect feeling more confident in their decision to purchase.

Closing Strategies for Your Closing Statements

At the end of any presentation, your closing remarks are a chance to sum up your message, create a lasting impression, and inspire your audience to take action. Though the body of your presentation should have already swayed your audience to your opinion, there are several effective closing strategies you can use to make sure the message resonates. A memorable story is one way to leave your audience with a lasting impression. Select a story that summarizes your overall message and resonates with your audience. Eliminate any distractions and draw people in with the story, as it gives them a concrete example to which they can relate. The Rule of Three is an effective strategy to create structure in your closing remarks. Summarize the main points of your presentation in three brief, powerful statements. For example, if you’re a consultant talking about marketing strategy, you can use the Rule of Three to summarize new research, the benefits of the strategy, and the next steps to implementation. You can leave people on a positive note and with a plan of action. Summarize the main points of your presentation and emphasize the most important aspects of your proposal. Invite your audience members to ask questions and offer their feedback. Finally, be sure to thank your audience for their time and attention. By following a few simple strategies and using your closing remarks to summarize your proposal, you can provide a powerful conclusion to your presentation. Through storytelling, the Rule of Three, and a plan of action, you can create a lasting impression and inspire your audience to take action.

End With a Clear and Bold Call-To-Action

As the popular saying goes, "all's well that ends well." When it comes to marketing, this means that sales and conversions are driven by having a clear and bold call to action at the end of your message. A call-to-action (CTA) is a piece of marketing phrasing that encourages people to take a desired action. It is a powerful way of prompting customers to take the next step to purchase your product, engage more deeply with your brand, and ultimately convert. A well-crafted call to action should be straightforward and should contain the main benefit that the customer will receive. It should be clearly communicated what you want the customer to do, such as sign up, buy now, and so on. Additionally, using powerful language such as "get" and "start" can also be used to grab the customer’s attention. For example, if you’re running an offer for a discount sign-up to your newsletter, you could use a call-to-action such as “Get 20% off when you sign up for our newsletter today.” This clearly communicates to the customer what they get and what they should do. Moreover, you should strive to make your call-to-action stand out by using prominent design elements. Whether you use buttons, colors, bolded phrases, or other design elements to make your CTA noticed, it should be easily discoverable to the customer. By having a clear and bold call-to-action, you are creating an opportunity for customers to take the next step to either engage with your brands or purchase your products. Ultimately, the call-to-action should be tailored to drive conversion and ensure your customers take the desired action. So, end your message with a call-to-action today and start driving conversions and revenue for your business!

With careful and targeted strategy, a clear and bold call-to-action can be an extremely effective way to influence customer decision and increase conversion rates. Here are a few pointers which can help businesses create a powerful call-to-action:

• Clearly Define Goals and Intentions
• Understand Your Audience and Segment Accordingly
• Utilize Short, Concise and Action-Oriented Messaging
• Include Color, Fonts, and Visuals To Support Your Message
• Test Different Variations to Optimize Performance Over Time

Tips for How to End a Sales Pitch

Sales pitches are an essential part of selling. When done right, they can be successful in helping businesses close sales and secure leads. However, there are certain key components that must be included in your presentation strategy to make it effective, and the ending of the pitch is just as important as the beginning. Here are a few tips to make sure your sales pitch ends with the desired outcome. First, make sure to end the presentation with a strong call to action. This can be in the form of making an offer, asking for an appointment or quickly summarising the benefits of your product or service. Be sure to verbalise your desired result at the end of the pitch and ask your buyer for a response. Make the buyer feel special and valued. It’s important to thank the buyer for taking the time to listen to you and for their consideration. In some cases, you may want to consider offering the buyer bonus incentives like discounts or giveaways as a way to show them you value their commitment. This can be a great way to sweeten the deal and help to move the sale forward. If you have a sample of your product or service you can offer to the buyer, consider presenting it in full at the end of the pitch. This will give the buyer an idea of the value they are getting should they decide to purchase. It is also an opportunity to demonstrate the craftsmanship and quality of your offering. When the buyer does commit to buying your product or services, it is important to reiterate in the closing all the details of the deal. Be sure to include the agreed pricing, the timeline and the discount or bonuses provided. In conclusion, a successful sales pitch does not end until you receive a positive response from the buyer. Use these tips and incorporate them into your sales pitch to make sure it ends with a satisfying outcome and you close the sale successfully.

3 Closing Questions to Ask a Prospective Client

If you’re on a sales call with a potential client, you need to ask the right questions in order to close the sale. Asking questions can help build relationships, increase customer understanding and trust, and provide you with valuable information to help you close the sale. Here are 3 closing questions to ask a prospective client that can increase your success rate. 1. What Is Your Budget for This Project? Knowing the client's budget for a particular project gives you a better understanding of their expectations and whether or not you can meet them. If the budget is not within your capabilities, it can help you avoid wasting time on a project that may not be profitable for your business. 2. What Is Your Timeline for This Project? Knowing the timeline for a particular project can help ensure that you meet deadlines and that your services are provided on time. It’s important to understand if there is a fixed start date or if the timeline is flexible so that you can plan accordingly. 3. What Is Your Decision-Making Process? Understanding the client's decision-making process gives you a better understanding of who will ultimately decide whether or not to move forward with the project. Knowing the timeline and process for getting to the final decision will help you navigate the sales process and close the sale. Asking closing questions can be a vital part of the sales process. Questions such as “What is your budget for this project?”, “What is your timeline for this project?”, and “What is your decision-making process?” can help you better understand the client's needs and provide valuable insight to increase your success rate.

What Repetition Can do for Your Closing Comments

When it comes to closing comments in a speech or presentation, effective use of repetition can be an incredibly powerful tool. Repetition can create strong emotional ties to an idea and create an effective, lasting impression. This is key for closing a speech or presentation because it leaves the audience with the main message. Repeating keywords and phrases helps drive the lesson home and has the potential to stick in the audience’s memories. For example, if the main takeaway message of your presentation is about the need to help the environment, you could end with a powerful phrase like: “Let’s all work together towards a more sustainable future.” This phrase repeats the idea of helping the environment and can easily be remembered. Repetition can also be used to remind the audience of what they’ve just heard, reinforcing the key points. If you have discussed a few ideas within your speech and the audience has only learned a few main points from them, you can use repetition to reinforce these points. For example, “Don’t forget, renewable energy sources, energy efficient appliances, and transportation alternatives can all play an important role in helping the environment.” Maintaining a consistent tone of voice and showing enthusiasm is an important element to consider when repeating closing comments. If your voice is upbeat and enthusiastic, it’s likely that the audience will remember the content better. Repetition can also be used to express a sense of positivity and motivation; try ending your presentation or speech with a statement like, “Let’s make a difference for the environment and leave this world better than we found it.” Effective use of repetition helps convey the key message of a speech or presentation and leave the audience with a memorable impression. Using positive, motivational language and repeating phrases throughout your closing comments can create an emotional connection and foster understanding of the main message. If used properly, repetition can be an incredibly powerful tool for closing a speech or presentation.

Repetition is one of the most effective ways to close a conversation or conference. Repetition can help create a lasting impression as well as emphasize key points that you want the audience to longer remember. Here are five key advantages of repeating your points when closing:

• Reinforce Key Messages
• Builds Sympathy
• Provide Closure
• Enhance Retention
• Strengthen Call to Action

How Vocal Tone Can Enhance Your Closing Paragraphs

In English composition, the closing paragraph plays an essential role, summing up the essay's main ideas and giving readers a lasting impression. To really make your ending stand out, it's important to use vocal tone — the writer's emotion and emphasis in the words — to enhance it. Start with a reflection of the essay's main ideas. This will serve as an effective conclusion to your essay. Take time to pause and create emphasis, allowing readers to fully absorb what you are saying. Reflect back on what has been discussed throughout the piece, and make sure to tie it all together within the closing sentence. Vocal tone can make your closing paragraph seem more sincere and meaningful, thus making it stronger. Softening your voice at the end can evoke feelings of understanding and completion, and adding a hint of enthusiasm to your voice can inspire readers to take action. Similarly, using a firm structure, and perhaps even raising your voice, will empower readers to stay in control and maintain the topics discussed. Remember to make sure that your closing paragraph is polite and kind. Readers don't want to receive orders or criticism; they want to feel respected and inspired. Use an appropriate tone to give readers the feeling that their time and attention has been worth it. One of the most effective ways to make your essay stand out is to create a powerful closing paragraph. Writing with vocal tone in mind will help you convey your ideas in a meaningful way. Take some time to reflect on the essay's main ideas, use vocal emphasis in a polite and kind manner, and maintain a firm structure to empower your readers. Doing this will help you enhance your closing paragraph and inspire readers to take action after they finish your essay.

9 Questions to Ask Yourself Before Closing the Sale

Closing a sale is a great feeling; however, it is important to ensure that everyone’s needs have been met before finalizing the deal. Consider asking yourself the following questions to make sure you and your customer are completely satisfied. 1. Have all questions been answered? One of the biggest mistakes you can make when closing the sale is forgetting to answer any lingering questions the customer has. Ensure you have thoroughly gone through every query to ensure the customer is not left with anything unresolved. 2. Is now the best time to close? This depends on the situation and the customer’s needs. If the customer was at first interested but needs more time to make a decision, wait for them to come around. Forcing the customer into a purchase could hinder the sale. 3. Is the customer aware of all costs? Make sure you have gone over every additional fee or charge associated with the product or service. This will avoid any surprises on the customer’s end. 4. Have you offered the customer more than one option? This gives the customer more freedom to decide which route is best for them. By providing more than one way to make the purchase, you increase the chances of the customer closing the sale. 5. Have you recommended additional products or services? If there are any other products or services that could complement what the customer is buying, suggest them. This could lead to the customer buying more, resulting in a larger sale and more commission for you. 6. Is the customer’s budget considered? One of the most important aspects in the sale is understanding what the customer is willing to spend. Be mindful of this throughout the sale process. 7. Have you expressed your appreciation? Let the customer know that you appreciate their business by expressing your gratitude. This will likely make them feel welcome and respected, making them more likely to proceed. 8. Are payment plans available? Not everyone pays in full immediately. Offer payment plans and other payment methods to ensure the customer can make the purchase in the desired manner. 9. Is the customer’s satisfaction guaranteed? Most customers are comforted by the assurance of a good return policy. Promote the security this provides them and make sure the customer has all the information they need in the event of a product or service not meeting their expectations. Asking yourself the above questions will ensure everyone involved is at ease when closing the sale. Taking the time to ensure all aspects of the deal have been considered will save you time in the long run.

Check Your Ego at the Door Before the Close

When it comes to closing a deal, it’s important to recognize the value of the relationship and remain humble throughout the process. Having confidence in you and your abilities is important, however, when it comes to business, it’s important to check your ego at the door. Ego can get in the way of making the right deals for everyone involved. It can lead to a competitive nature where each party is focused on “winning” the negotiation rather than achieving an outcome that is beneficial for both parties. It can also make it difficult to listen to feedback, and can lead to decisions that are less than ideal. It's important to remember that the art of negotiation is about compromise and finding the best solution for everyone- not about trying to best the other party. Keep in mind that having genuine respect for your negotiating partner will lead to a better outcome and create a better working relationship. To avoid ego-driven mistakes, it’s essential to maintain a professional attitude throughout the negotiation process. If you show respect to the person you’re bargaining with, then you’re more likely to come to an agreement. Putting your own wants and needs aside, can help you focus on the mutual needs of the parties involved. Staying focused on the facts at hand during a negotiation can also help keep emotion and egotistical feelings from clouding your judgement. Keep an open mind, be ready to listen and be willing to compromise. At the end of the day, a solid business deal is based on respect and understanding, not on ego. Keeping your ego at bay and having respect for the other party involved are key elements for a successful negotiation and close.

Start Your Close With An Acknowledgement

Starting your close with an acknowledgement is a great way to signal the end of your conversation and show your appreciation for the person you’re speaking with. An acknowledgement isn’t a formal goodbye, but a way of expressively conveying your thanks and your eagerness for future engagements. Whether you’re in a business meeting, concluding a conversation with a colleague or friend, a proper acknowledgement is always a good idea. An effective close should reflect the respect you have for the person and the importance of the relationship. It’s important to remember that it’s a way of showing your appreciation and gratitude for the opportunity to speak. Acknowledging someone with sincerity can create a positive emotional response and can help to build trust within the relationship. The best acknowledgement should be personalized to the specific conversation you’ve just had. Begin by thanking the person for their time, mentioning any specific topics that were discussed and expressing your desire to work together in the future. For example, if you were in a business meeting, you could start off with an expression of gratitude “Thank you for taking the time to meet today, I really appreciate your insights and all your help.” In addition, you can mention promises made during the conversation or actions to be taken afterwards. For example, “I can’t wait to begin working on the project and keep you updated with my progress.” Make sure to close by saying goodbye with enthusiasm and a smile. It’s important to keep in mind that to make sure that your acknowledgement is sincere in order to ensure that it has its desired effect. An expression of gratitude may seem small, but it can have a powerful impact on your relationship. Starting your close with an acknowledgement the right way is sure to leave a good impression.

In the age of online business, closing is an essential and often overlooked step in creating a successful customer experience. Whether you are completing a customer service call, sending a purchase order or closing a meeting, it is essential to properly thank your customer and show your appreciation for their business. In this article, we will look at two methods for starting a close and how to best acknowledge your customers.

Powerful Silence as a Closing Strategy

The importance of powerful silence as a closing strategy in a various situations cannot be overstated. Oftentimes, the simple act of staying silent can be the catalyst to a productive and successful conversation or meeting. First and foremost, a extended period of silence serves as a signal to evoke attention from the other individuals in the conversation. Keeping quiet can indicate to others that you are open to hear what they are saying or that you may have an important statement you are about to make. Using this tactic can also be a useful when two opposing parties are involved in a discussion and a resolution is nowhere in sight. The silence can pivot the conversation in a new direction and take it to a new level. The power of words has a tendency to capture the attention, and sometimes this attention might not always be good. By using silence, you can allow the importance of what you have said to sink-in with your listeners without diluting its effect because of too much talking. Furthermore, prolonged silent strategically communicates that you are in control and are making the caller think seriously about the conversation. It also reflects that you respect the other person’s points of view, as well as gives them the time to reflect upon your ideas. The effective use of powerful silence can be an effective tool in arguments, conversations, and generally in any sort of meeting. Keeping calm and juxtaposing it with silence can add a whole new dynamic to a discussion. Utilizing it the right way can be extremely advantageous as it is a non-confrontational and non-aggressive tactic, that can be used to get your point across in the best way possible.

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How to Create and Deliver a Killer Sales Presentation

Written by: Orana Velarde

A good sales presentation is the key to landing a new client or customer. Present your offers, products and services in a way that will inspire your audience to take action. 

With a killer sales presentation template and some tips on how to create one, you’re on your way to a successful sales meeting. Regardless if it’s virtual or in person.

Let’s dive in! 

Here’s a short selection of 8 easy-to-edit sales presentation templates you can edit, share and download with Visme. View more templates below:

What is a Sales Presentation?

In short, a sales presentation is a speech with or without a slide deck in which the speaker is trying to sell something to their audience. A sales presentation can be formulated in a number of different ways.

For example, a sales presentation can be a pitch deck . Startups use these to present their ideas to potential investors and get funding.

B2B companies use sales presentations to sell their products or services to other companies. In some cases, a webinar is a sales presentation with an added value proposition.

What a sales presentation isn’t, is a sales report where the presenter gives results on sales activity. Think of a sales presentation as before the sale takes place and a sales report as to what happens after.

Below is a pitch deck presentation template that can easily work as a sales presentation. Simply take out some of the slides and fill in your own company information for the particular offer.

Slides to Include in Your Sales Presentation

Sales presentations have existed for a long time. Millions of people have created, presented and closed deals with sales presentations . Thankfully, there are also people that look at the data. 

In this case, the data I’m referring to is the perfect number and type of slides to include in a sales presentation for a higher chance of success. The general consensus for a pitch deck outline , for example, is around 10 slides in this order:

• Introduction
• Market Size and Opportunity
• Competition
• Investment and Use of Funds

Let’s say your sales presentation isn’t a pitch deck to convince investors to fund your startup. If your sales presentation is geared towards selling a particular product or service from your company, it can look more like this:

• Emotion Factor

Do you feel like you might need some help to create a sales presentation? Don’t worry, we’ve got you. Check out the video below to learn how to create a presentation quickly and easily, right inside Visme! 

5 Killer Sales Presentation Tips

In order to create a sales presentation that will convert your audience into customers, it needs to be well designed and also well presented. Here are 5 top tips to take into account when creating your sales presentation.

1. Keep It Short

Keep your sales presentation short. You don’t need to write a dissertation about your product or service. In fact, you should create a little mystery and anticipation. Relay just enough information that will pique their curiosity to the point of wanting to know more. 

2. Tell a Story

Use storytelling techniques at the start to help your audience relate to your pitch. Try using a fictional character as a starting point to explain how your service or product changed or improved their life or work. Insert personable tidbits that your audience can relate to. 

3. Know Beforehand What Your Clients Want or Need

Don’t give a sales presentation to people who won’t be interested in it. Make sure you know what your ideal client and customer really need and want. What are their pain points? How does your offer help them overcome it? Your sales presentation needs to address those and explain in simple language how your product or service is their best choice.

4. Ask Questions and Create Conversation

During the presentation, ask questions to create a conversation with your audience. This will remind them that you are a real person and not a machine. Give them an opportunity to also ask you questions.

5. Don’t Drone a Memorized Speech

It’s definitely a good idea to practice what you’ll say during the sales presentation. But what isn’t so great is to memorize a speech that you’ll then drone out like a middle school play. 

When giving a good presentation , it’s important to be calm and prepared. Your body language says a lot about how you feel when relaying the information. Even if you’ve given the same presentation over 20 times to different audiences, make it new every time.

Build relationships with customers and drive sales growth

• Reach out to prospects with impressive pitch decks and proposals that convert
• Monitor clients' level of engagement to see what they are most interested in
• Build a winning sales playbook to maximize your sales team's efficiency

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5 Ready to Use Sales Presentation Templates

Using a template can help you get a good idea of how to set up the slides in your sales presentation. In the end, you might not use the template as is and you’ll change a lot of the elements. But the idea is that a template gets you started.

At Visme, we have a number of sales presentation templates. Here are a few of our favorites.

1. Creative Sales Presentation

This sales presentation template has 16 slides all in a similar style. Choose the slides that fit your vision best and duplicate your favorites. This is the perfect template for the sale of a digital product or service.

2. Event Sponsorship and Booking Sales Presentation

Use this template if you’re selling sponsorship and booking opportunities for an event. It doesn’t matter if the event is virtual or in person, you still need to get people to participate, buy tickets, buy advertising spots, etc. 

3. Product Sales Presentation

Showcase your products in the best light. Try out this template to create a sales presentation that sells a specific product. Each slide is designed to present an important aspect of your product, its value proposition and who it solves your customers’ pain points.

Change the colors to match your brand and personalize the messaging easily. Keep critical information accurate and consistent across your presentation using Dynamic Fields . All you need to do is create dynamic fields and input data once , which will appear throughout your slides.

4. Freestyle Modern Sales Presentation Theme

The Visme Modern presentation template isn’t just great for sales presentations. This set of slides can help you create any type of presentation. For a sales directed slide deck, use the slide library categories to find the slides you need. 

Not only does this slide library have all the slides you need, but there are also variations of each one. Select the one that fits your content best. 

5. Minimalistic Simple Sales Presentation Theme

Much like the modern presentation theme, the simple presentation theme has over 300 slides in over 20 categories. You simply have to select the sides you need, then choose the composition of the elements you like best. 

Finally, add your own information and data to finalize your sales presentation deck. Don’t forget your brand colors, a few storytelling tidbits and a clear value proposition.

Design Elements To Use In Your Sales Presentation

Sales presentations created with or without templates can benefit from a number of design elements. These are tools that will help you visualize the information for your pitch. From charts to infographic widgets, everything is at your disposal with Visme.

Let’s take a quick look at some of them.

1. Content Blocks

Creating visual content with content blocks is much easier than starting from scratch. We use the same principles as our presentation themes to create ready to use content blocks. 

There are a number of design options when it comes to content blocks. For example, header and text, stats and figures, graphics and text and diagrams. You also have to ability to save your favorite and most versatile blocks in a library to use for all your future presentations.

Visme content blocks are available on the left-hand toolbar of your editor. In the “Basics” button at the very top of the list.

Visme icons come in all shapes and sizes. From static line icons to animated full-color isometric illustrated icons. All are color customizable and easy to resize. Making them fit your brand is seamless and intuitive. 

Use icons instead of bullet points, as a replacement of unnecessary text, as a way to create a visual flow, or as a decorative element. Icons are your best friend when creating visual projects.

3. Characters

Include personable characters along with your content blocks and other design elements. These characters will help create a relatable environment for your audience, making it easier to sell your products or services.

The Visme characters can be static or animated. Customized in terms of color, pose and repetition of action. They work great to explain certain concepts and ideas that need a visual push to come across.

4. Infographic Widgets

Infographic widgets are great design tools for visualizing small data sets. Use groups of these to visualize individual statistics and information that will help sell your product or service.

Customize the color and dimensions easily to fit in with the rest of your project.

Visualize location information with customizable interactive maps. Choose between counties, states, entire countries or regions. Enter data for your map with a Google sheet or do it manually. 

Visme maps can be as simple as a color outline to a multicolored data map with a legend and interactive pop ups.

6. Charts and Graphs

Very few sales presentations can get away without a minimum of charts and graphs. The Visme graph engine has a wide variety of options to create line charts, bar graphics, scatter plots and more. 

You only need to input your data once and the graph engine shows you different options to choose from. Select the one that makes your data the easiest to read and doesn’t confuse the audience.

7. Special Effects

Adding special effects is a great way to add visual value to your slides. Motion graphics shapes and backgrounds will make your sales presentations more interesting to look at. These are great for sales presentations that don’t accompany a speech or elevator pitch.

How To Create a Sales Presentation in Visme in 9 Steps or Less

It’s easy to design a sales presentation with Visme. The design elements and information visualization tools will help you put together a memorable sales presentation that will seal the deal.

1. Create an Outline

Before you start designing any slides, you’ll need to have all your information in an easy to follow outline document. If possible, separate the sections into what will go on each slide. This will help save you time when you’re actually in the editor creating the presentations.

Remember to keep the information per slide as short and sweet as possible. You’re looking to convince and convert, not teach a masterclass. 

2. Choose a Template

Once you have all your information ready to go, it’s time to sign in to your Visme account and choose a template. Browse the ready-made templates or select one of the three themes which are more like builders.

When you pick a template and then you realize it’s not what you needed, changing for another one is easy from inside the editor. Set up as many slides as your outline calls for.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

3. Select Images and Graphics

All the photos, icons and illustrations inside the templates are free to use. As are all the ones in the Visme graphics library. Simply use the search function to find what you need. All icons and illustrations are customizable to match your brand colors. 

If you have brand or company visual assets ready to use, upload them to your media library and add it to your canvas. 

4. Input Your Information

Add the content from your outline into the presentation. Go slide by slide so you don’t miss anything. If text boxes change sizes, use the sizing function to readjust how text fits on the slide. 

5. Customize Slides to Add Brand Assets

Change the color theme to match your brand. Prepare your Brand Kit first with a color palette and color theme with your brand colors. Then in the editor, change the template colors as you wish.

To change the fonts, select the text and add the new fonts in. You can upload your own brand fonts or use one from our long and varied collection.

6. Add Data With Data Visualizations

Use the Visme Graph Engine to create charts and graphs to add to your sales presentation. If the template you selected already had charts and graphs, simply customize to fit your data and story.

Add infographic widgets for small data sets or small tidbits of statistical information. For example, percentages and arrays. 

7. Add Interactivity, Animation and Narration

If you’ll be sending the sales presentation on its own without your speech accompanying in, consider adding interactivity, animation and narration for your audience to feel connected to the slides. 

Alternatively, you can have two versions. One without these elements to accompany your spoken speech and an interactive version to send to potential clients after you’ve talked to them.

Interactivity can be buttons that open popups, websites or navigate to other slides. Animation can be achieved with animation effects on any element or with animated icons and characters.  Add narration to your slides so your audience will have an easier time following along.

8. Use Presenter’s Notes

When presenting live to an audience, take advantage of the presenter's notes function. These are notes and reminders that only you can see on the slides as you go through the sales presentation.

They will help you stay on track with the story, will give you cues for when to ask questions or insert a humorous comment. Use these as support, not as reading points.

9. Share Your Sales Presentation With a Link or Download

Your sales presentations can be shared in a number of different ways. Share it as a live link, download as HTML5 to share offline with all the animation and interactivity you added. Download as a PDF to share as a static presentation or to print in a booklet. 

Share your sales presentation easily in a Zoom or Google Meet call by sharing your screen and sending a copy to your attendees.

Your Turn to Create a Killer Sales Presentation with Visme

Now it’s your turn to create a sales presentation. We hope you’ll try Visme to see just how much you can do with the tools at your disposal.

Check out all the sales presentation templates to get started. We think you’ll never want to create a presentation anywhere else. 

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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Presentation Training in San Francisco, California

San francisco, california, san francisco presentation training.

When you think of San Francisco you may think of the major attractions that engage visitors such as the Golden Gate Bridge, the Cable Cars or Fisherman’s Wharf. When we think of San Francisco, we think of teaching you some major ways to engage your clients and colleagues next time you speak!

We provide a wide range of presentation training solutions in San Francisco, California and its surrounding area. Would your team benefit from onsite Presentation Training & Coaching delivered at your office? There are several options to choose from, but for a small group of staff members, the gold standard to improve presentation skills is the 2 Day Onsite Presentation Training Course. If you keep your group size to 8 participants or less, you can benefit from digitally recorded practice sessions of each participant, along with individualized feedback.

This 2-day small group presentation training session for San Francisco businesses is the best of the best, and it shows in participant outcomes. However, if your time or budget is limited, we also offer a range of other training options, such as a 1 day presentation training program or executive presentation coaching. Call us to talk about your challenges, your group size, and your time available, and we’ll provide you with a complementary cost proposal to help you choose the right presentation training solution.

We also offer other presentation training solutions such as Executive Presentation Coaching, Open Enrollment Presentation Courses, Interactive Communication Keynotes or Private Presentation Skills Intensives. Too hard to choose? We can help you decide on the best San Francisco public speaking training option for you.

Engagement devices are a core component of our training solutions, no matter which presentation skills training option you decide on. By using engagement devices, you can ensure that you keep your presentation audience interested and focused on your key message, such as your product or service. What does this mean to you? By taking advantage of any of our presentation training solutions delivered in San Francisco and the greater Bay area, you’ll have a major impact on improving your clients’ satisfaction and quite likely your sales figures as well.

We can teach you to engage your audience, calm your nerves, structure your messages, highlight key points, and use vocals to add impact. We work closely with participants in each presentation training option, assisting them in noticing bad habits that hinder their success. Moreover, we help participants in our San Francisco presentation training courses overcome communication pitfalls that get in the way of delivering a powerful message. With a focus on both presentation skills strengths and weaknesses, we help participants fine-tune their delivery for greater impact.

There are many excellent training choices when it comes to boosting presentation skills. Let’s talk about the best way to help your team be their best. Call us at 1-800-501-1245 today to discuss the best San Francisco presentation training option for you.

Presentation Training Delivery Options in San Francisco:

• Onsite Presentation Training
• Executive Presentation training
• Open Enrollment Presentation Training
• Private Presentation Training Intensives

Contact The Presentation Training Institute at 1-800-501-1245 for Presentation Training Courses and Business Presentation Solutions. Ask us about virtual presentation training, onsite presentation skills training course, executive presentation coaching, or a presentation training seminar in your city. Schedule a virtual presentation training session for your team. Talk to us about coming to your organization to deliver onsite public speaking training courses to boost sales presentation skills. Consider hosting an Interactive Keynote that builds business presentation skills, executive presentation skills or sales presentation skills for your workforce. We regularly deliver public speaking training courses to clients in your city - whether that's Anchorage, Atlanta, Austin, Boston, Charlotte, Chicago, Dallas, Detroit, Houston, Jacksonville, Los Angeles, New Orleans, New York, Orlando, Philadelphia, Phoenix, San Antonio, San Diego, San Francisco, San Jose, Seattle, Toronto, Vancouver or Washington DC. You can trust us to bring the experience and expertise to deliver high quality presentation training seminars that suit your company and industry needs. Call us at 1-800-501-1245 to learn more about all our presentation training courses and executive presentation coaching today.

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Walmart Releases Q2 FY25 Earnings

Aug. 15, 2024

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We're executing on our strategy ..

"Our team delivered another strong quarter . They work hard every day to help our customers and members save time and money. Each part of our business is growing – and our newer businesses are diversifying our profits and reinforcing the resilience of our business model."

Doug McMillon

President and CEO, Walmart

Global eCommerce sales

Strength in store-fulfilled pickup & delivery and marketplace

Global advertising 5

Driven by Walmart Connect in the U.S., which grew 30%

Return on assets

Scaling growth investments

Return on investment 6

Disciplined execution, growing margins

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Disciplined management, strong in-stock levels through advanced technology

And, we are

driving higher returns .

We’re building omnichannel experiences that help customers live better by saving them time and money no matter how they choose to shop. We’re investing in the future of retail, using technology to strengthen our operating discipline while responding to evolving customer needs with an even stronger business mix. These actions have resulted in higher returns – and build on a solid track record of value-creation.

Our financial results this quarter demonstrate what Walmart is capable of. I’m proud of how the team has been able to provide a value proposition for our customers and members that now extends beyond great prices into convenience, assortment and experience, while at the same time, transforming our business model for the future.

John David Rainey

Executive Vice President and Chief Financial Officer, Walmart

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1  Adjusted EPS is a non-GAAP measure. See additional information at the end of the release regarding non-GAAP financial measures. 2  Adjusted Operating Income is a non-GAAP measure. See additional information at the end of the release regarding non-GAAP financial measures. 3  Comp sales for the 13-week period ended July 26, 2024 compared to the 13-week period ended July 28, 2023, and excludes fuel. 4  Constant Currency is a non-GAAP measure. See additional information at the end of the release regarding non-GAAP financial measures. 5  Our global advertising business is recorded in either net sales or as a reduction to cost of sales, depending on the nature of the advertising arrangement. 6  Calculated for the trailing-twelve months ended July 31, 2024. ROI is a non-GAAP measure. See additional information at the end of the release regarding non-GAAP financial measures.

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Biggest shakeup in a century set to hit real estate agents this week: Here’s how they’re preparing

Realtors across the US are bracing for a seismic shift in the way they do business. Starting August 17, new rules will roll out that overhaul the way Realtors get paid to help people buy and sell their homes.

The changes, which are part of a $418 million settlement announced in March by the powerful trade group the National Association of Realtors, eliminate informal rules that propped up the industry’s traditional payment structure, where home sellers were typically on the hook to pay a 5% or 6% commission, usually split between their agent and the agent representing their home seller.

In the months since the settlement was announced, Realtors across the country have been preparing for the change , attending trainings and poring over the details of new contracts they must sign with prospective homebuyers. Some agents predict the rules will pave the way for new business models and potentially drive many full-service Realtors to leave the industry, while others are more sanguine about the impending changes.

“This is a grand social experiment in an industry at scale,” Leo Pareja, CEO of eXp Realty, one of the largest real estate brokerages in the US, said. “I’m bracing my agents for what I call the ‘messy middle.’ I fully expect a lot of confusion.”

In a statement, NAR’s president, Kevin Sears, said he was confident NAR members would adapt to the changes, which industry analysts have called the biggest change in America’s real estate market in a century.

“These changes help to further empower consumers with clarity and choice when buying and selling a home,” Sears said. As August 17 nears, “I am confident in our members’ abilities to prepare for and embrace this evolution of our industry and help to guide consumers in the new landscape.”

What’s about to change?

Historically, a seller’s agent charged homesellers a fee, often 5% or 6% of a home’s purchase price, that was intended to be shared with the buyer’s agent. That meant that homesellers could be on the hook for serious cash : A seller of a $1 million home might pay out $60,000 in commissions. Some experts have said that money was baked into homes’ listing prices, inflating the price of homes for sale .

A series of lawsuits alleged this standard practice violated antitrust laws, though the NAR has long argued that the commissions were always negotiable.

Along with a monetary payout, the NAR agreed to two key rule changes as part of an agreement to settle the lawsuits. Both take effect on August 17 and are designed — in theory­ — to shake loose the standard way of paying out commissions.

Related article Should you sell your home now or wait for the Realtor settlement this summer?

A judge granted preliminary approval of the NAR’s settlement in April, but the final approval hearing is scheduled for November 26.

The first change prohibits agents’ compensation from being included on multiple listing services, which are centralized databases used by Realtors to share details about homes for sale. Compensation details can still be advertised elsewhere or communicated in person or over the phone, though.

The second change requires buyers’ agents to discuss their compensation upfront. Come August 17, agents working with a prospective homebuyer must now enter into a written buyer agreement before touring a property together. This agreement is designed to inform buyers that they are responsible for paying their own Realtors if a seller chooses not to cover the cost .

However, prior to the changes, Realtors in 18 states were already required to sign buyer agency agreements. Mary Schumann, a Realtor in Minnesota, said that to her, NAR’s changes seem manageable.

“I always tend to wait and see how things shake out before I panic,” Schumann said. “We already do buyers agreements here, and this doesn’t seem to be incredibly different.”

Newer business models see an opportunity

By some estimates, real estate commissions could fall between 25% to 50%, according to a March analysis by TD Cowen Insights. This could pave the way for real estate companies with alternative business models, like flat-fee and discount brokerages, to thrive.

Shelly Cofini, the chief strategy officer at Redy, said she believed the NAR settlement would benefit her company. Redy, which operates nationwide, is a marketplace that allows real estate agents to bid on home listings, meaning agents could pay homesellers for the opportunity to represent them, cutting into their own commissions.

Related article The housing market just reached an incredible milestone

“This is part of this notion of shifting how real estate is always done,” Cofini said. “Because agents are in control of the proposal process, they decide on the cash incentive they’ll offer and they decide on the commission structure they’re willing to offer.”

Companies are seeking to capitalize on the impending changes in other ways, too. Flyhomes operates as a traditional real estate brokerage, but earlier this summer, the company launched an AI chatbot designed to answer questions that a homebuyer might traditionally ask their Realtor.

“Consumers don’t know this is coming,” Flyhomes’ chief strategy officer, Adam Hopson, said of the NAR changes. “When they decide they want to buy a home and they find they have to sign a contract, they may say, ‘whoa, what is this?’ We think this will drive them to find information from other sources. We will be one of those sources.”

Will more Realtors call it quits?

Under the old standard, buyers often got representation for free, since their agent’s commissions came from the homeseller’s pocket.

Many Realtors who spoke to CNN said they believe the new set of rules will reward more experienced Realtors and shut out younger agents, since homebuyers may be wary of signing a legally binding agreement that ties them to a more inexperienced Realtor.

Related article Mortgage rates plunge to lowest level in more than a year

At 19, Madison Mathias, a Realtor in Chapin, South Carolina, said she has had to work overtime to dispel preconceived notions about her age to prospective clients, often re-reading contracts at night to ensure she has the details memorized.

Mathias said she thinks some Realtors will leave the industry, but she doesn’t believe age will be a factor.

“I think more agents will fall off because some people don’t like change,” she said. “Being a new agent, I have had some people question me, but I’ve never had somebody not want to work with me because of my time in the business. It’s all about confidence and educating yourself.”

“I’m not really worried about it too much,” she added.

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For decades, Speakeasy has been at the forefront of transforming leaders into captivating speakers. Our executive presentation training programs are meticulously crafted to give professionals the tools they need to create compelling narratives, design powerful presentations, and deliver them with unmatched conviction.

With a focus on storytelling techniques, impactful slide design, executive presence , and assertive delivery, we bring out the unique speaker in every leader. We go beyond just technique – we help you find your voice, and ensure it resonates in any boardroom.

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At Speakeasy, we understand that life is filled with diverse commitments and schedules can vary greatly. That’s why we offer a comprehensive array of programs to accommodate every professional’s unique circumstances. Whether you prefer the traditional in-person classroom experience, the convenience of live online virtual sessions, or the autonomy of self-administered digital courses, we have the perfect fit for you.

What to Expect From Executive Presentation Training

A commanding presentation can be the defining factor in clinching deals, influencing stakeholders, and propelling your career forward. Here are five compelling reasons to invest in executive presentation training:

• Enhanced Presentation Skills: Our training polishes your ability to design striking slides, narrate compelling stories, and deliver with a clear, confident voice.
• Masterful Storytelling: Learn the techniques to weave stories that engage, captivate, and drive your message home.
• Robust Audience Engagement: Grasp how to read and respond to your audience, ensuring active participation and lasting impact.
• Strategic Slide Design: Make every slide count. Learn the art of creating visual aids that complement and amplify your message.
• Preparedness for Varied Scenarios : Be it boardrooms, webinars, or international

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Would you sit through a two-hour timeshare sales presentation to get three nights at a hotel in Orlando, plus 15,000 Hilton Honors points — all for $199? How about for dinner or a spa voucher at a Marriott hotel in Dubai? Would three nights in Tahoe plus 10,000 IHG points for $249 be worth enduring a long sales pitch?

Companies dangle generous perks to try to sell you a timeshare, with offers ranging from free parking to free hotel nights to deeply discounted hotel stays — provided you sit through a timeshare sales presentation of 90 minutes or more.

Here’s what you need to know if you’re considering a timeshare sales presentation offer.

How timeshares work

What is a timeshare.

A timeshare is a fractional ownership of a vacation property or vacation property lease — usually at a popular travel destination or resort. It’s a lifetime commitment, although it’s possible to resell it. You’re basically investing in the opportunity to spend a week or more at select properties every year.

Many hotel chains have timeshares, including Hilton , Marriott and IHG .

The question "Is a timeshare a good deal?" is different from the question "Is this timeshare presentation offer a good deal?" Timeshares are often pitched as ways to save money on future vacations. Depending on your travel habits, it’s possible the timeshare pros and cons could tilt in your favor. But in most cases, collecting points and miles redeemable for travel is a better way to save.

But even if you know the timeshare route isn’t for you, that doesn’t necessarily mean you should skip out on the timeshare presentation offer. The perks could be well worth your time.

» Learn more: Are timeshares worth it? Possibly, if you buy smart

Timeshare presentation offers

A timeshare presentation offer is any benefit or discount — like free or reduced hotel stays, bonus points or free spa treatments — that you can receive by agreeing to sit through a timeshare sales presentation. These offers can include things like free parking at a resort where you’re staying, free hotel nights or deeply discounted hotel stays and resort experiences.

To determine whether it’s worth sitting through a presentation, consider the value of the perk being offered. In the case of free parking, you would probably be better off spending $50 to self-park and skip the sales pitch.

Can attending timeshare presentations offer a good deal?

Even still, there are times when sitting through a timeshare presentation can be worth your while. You can find good timeshare deals on offers for discounted stays, free nights and more online — or get offers through phone calls or targeted emails. In some cases, you might decide the savings are worth it.

Tip: Watch out for blackout dates, hidden charges and more

Depending on the hotel chain, your offer could be subject to blackout dates, high-season charges and package expiration dates. Read the terms and conditions carefully.

» Learn more: Find the best hotel credit card for you

Worthwhile timeshare offers, by chain

Here are a few offers from major hotel chains that, depending on how you feel about sitting through a sales pitch, might be worth grabbing.

Hilton has a timeshare presentation offer that gets you a three-night stay in Orlando or Las Vegas, plus 15,000 Hilton points for $199. That’s a pretty decent deal considering that rooms normally cost $175 to $500 per night.

This offer is good at several hotels, including the Hilton Orlando Lake Buena Vista — an official Walt Disney World hotel. This means it gives its guests additional benefits, such as extra magic hours and access to FastPass. (Note that both services are currently on hold).

Other Hilton offers include a five-night stay at a resort in Hawaii for $649 plus taxes. The online offer includes 15,000 points. But a recent phone call to Hilton proved that sales representatives have some leeway to negotiate, in this case switching the offer to 5,000 Hilton points and a $200 Hilton gift certificate.

There are two different Hilton packages available for Hawaii — you can pick either Honolulu or the Big Island. Considering room rates here often hover around $500 per night, you can save a bundle by sitting through a timeshare presentation. For example, five nights in September 2021 at the Ocean Tower at the Hilton Waikoloa Village cost about $1,891.

That’s a big discount, not counting that $200 gift certificate and the value of those points, at a sprawling oceanfront resort featuring a saltwater lagoon.

Marriott Vacation Club has a number of specials for travelers willing to attend a timeshare presentation. In Dubai, for example, you can score two free nights at a number of hotels throughout the Middle East.

You can also participate in timeshare presentation in exchange for a dinner or spa voucher at select Marriott hotels in Dubai.

IHG’s vacation club is extending offers for properties in Gatlinburg, Tennessee; New Orleans; Myrtle Beach, South Carolina; and Lake Tahoe, Nevada; among others.

At the Lake Tahoe resort, you can pay $249 plus tax and get three nights in a one-bedroom villa at the Holiday Inn Club Vacations: Tahoe Ridge Resort, as well as 10,000 IHG points .

Considering three nights at that resort can cost upward of $1,000, the timeshare presentation offer may be well worth it.

Some IHG hotels cost as little as 8,000 points per night, which means you can turn those 10,000 points into another free night.

Who qualifies for timeshare presentation offers?

Not everyone will qualify for these offers. Requirements vary by chain, so check the details of your offer before committing to one of these packages.

In the case of Hilton, you must not have attended a timeshare presentation within the past year at the property where you’ll be staying or within the last six months at any other properties. You’ll also need to meet certain other criteria, though they don’t publish details about what these are.

For Marriott’s Vacation Club offer in Dubai, you must be a married couple 30 to 65 years old with a joint income of over $130,000 who has traveled to Europe at least once in the past three years.

IHG’s Holiday Inn Club, meanwhile, requires that you be older than 25 with a minimum income of $50,000.

If you’re tempted by a timeshare presentation offer

Are all timeshare presentation offers a good deal? No, especially if you’re staying somewhere cheap or they’re just handing out free parking. But if you do some research, you can score serious discounts in truly exciting locations.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are some of the best travel credit cards of 2024 :

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Wells Fargo Autograph℠ Card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

on Citibank's application

1%-5% Earn 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, 1% cash back thereafter. Also, earn unlimited 1% cash back on all other purchases.

$200 Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.

on Wells Fargo's website

2% Earn unlimited 2% cash rewards on purchases

$200 Earn a $200 cash rewards bonus after spending $500 in purchases in the first 3 months.

1x-3x Earn unlimited 3X points on restaurants, travel, gas stations, transit, popular streaming services and phone plans. Plus earn 1X points on other purchases.

20,000 Earn 20,000 bonus points when you spend $1,000 in purchases in the first 3 months - that's a $200 cash redemption value.

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Negotiations are underway in Doha to end the war in Gaza, but no one from Hamas is there. The Washington Post's John Hudson tells us more.

Then, some Republicans are calling for former President Donald Trump's campaign to reset. Tim Miller, former communications director for Jeb Bush's 2016 presidential campaign, weighs in.

And, grief and loss, chronic illness, isolation and dementia are all risk factors that can make seniors prone to depression. Patrick Raue of the University of Washington AIMS Center joins us to discuss how mental health issues show up in seniors and what we can do to help.

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News details, cisco reports fourth quarter and fiscal year 2024 earnings.

SAN JOSE, Calif. , Aug. 14, 2024 /PRNewswire/ --

News Summary :

• Product order growth of 14% year over year; up 6% excluding Splunk
• Revenue of $13.6 billion in Q4 FY 2024, above the high end of our guidance range
• Q4 FY 2024 GAAP gross margin of 64.4% and Non-GAAP gross margin of 67.9%
• FY 2024 GAAP gross margin of 64.7% and Non-GAAP gross margin of 67.5%, the highest in 20 years
• Total subscription revenue of $27.4 billion including Splunk, representing 51% of total revenue
• Total annualized recurring revenue (ARR) at $29.6 billion, including $4.3 billion from Splunk, up 22% year over year
• Total software revenue at $18.4 billion, up 9% year over year, with software subscription revenue of $16.4 billion, up 15% year over year, making up 89% of total software revenue
• Decrease of 10% year over year
• GAAP EPS decreased 44% year over year
• Non-GAAP EPS decreased 24% year over year
• Decrease of 6% year over year
• GAAP EPS decreased 17% year over year
• Non-GAAP EPS decreased 4% year over year
• Revenue: $13.65 billion to $13.85 billion
• Earnings per Share:  GAAP: $0.35 to $0.42; Non-GAAP: $0.86 to $0.88
• Revenue: $55.0 billion to $56.2 billion
• Earnings per Share: GAAP: $1.93 to $2.05; Non-GAAP: $3.52 to $3.58

Cisco today reported fourth quarter and fiscal year results for the period ended July 27, 2024. Cisco reported fourth quarter revenue of $13.6 billion, net income on a generally accepted accounting principles (GAAP) basis of $2.2 billion or $0.54 per share, and non-GAAP net income of $3.5 billion or $0.87 per share.

"We delivered a strong close to fiscal 2024," said Chuck Robbins, chair and CEO of Cisco. "In our fourth quarter, we saw steady customer demand with order growth across the business as customers rely on Cisco to connect and protect all aspects of their organizations in the era of AI."

"Revenue, gross margin and EPS in Q4 were at the high end or above our guidance range, demonstrating our operating discipline," said Scott Herren, CFO of Cisco. "As we look to build on our performance, we remain laser focused on growth and consistent execution as we invest to win in AI, cloud and cybersecurity, while maintaining capital returns."

The acquisition of Splunk, including financing costs, had a negative impact of $0.16 to GAAP EPS, for the fourth quarter of fiscal 2024.

The acquisition of Splunk, including financing costs, had a negative impact of $0.04 to Non-GAAP EPS, for the fourth quarter of fiscal 2024.

The acquisition of Splunk, including financing costs, had a negative impact of $0.25 to GAAP EPS, for fiscal 2024.

The acquisition of Splunk, including financing costs, had a negative impact of $0.04 to Non-GAAP EPS, for fiscal 2024.

Reconciliations between net income, EPS, and other measures on a GAAP and non-GAAP basis are provided in the tables located in the section entitled "Reconciliations of GAAP to non-GAAP Measures."

C isco Declares Quarterly Dividend

Cisco has declared a quarterly dividend of $0.40 per common share to be paid on October 23, 2024, to all stockholders of record as of the close of business on October 2, 2024. Future dividends will be subject to Board approval.

Financial Summary

All comparative percentages are on a year-over-year basis unless otherwise noted.

Q4 FY 2024 Highlights  

Revenue -- Total revenue was $13.6 billion, down 10%, with product revenue down 15% and services revenue up 6%. Splunk contributed approximately $960 million of total revenue for the fourth quarter of fiscal 2024.

Revenue by geographic segment was: Americas down 11%, EMEA down 11%, and APJC down 6%. Product revenue performance reflected growth in Security up 81% and Observability up 41%. Networking was down 28%. Product revenue in Collaboration was flat. Security and Observability, excluding Splunk, grew 6% and 12%, respectively, in the fourth quarter of fiscal 2024.

Gross Margin --  On a GAAP basis, total gross margin, product gross margin, and services gross margin were 64.4%, 63.0%, and 67.8%, respectively, as compared with 64.1%, 63.6%, and 65.7%, respectively, in the fourth quarter of fiscal 2023.

On a non-GAAP basis, total gross margin, product gross margin, and services gross margin were 67.9%, 67.0%, and 70.3%, respectively, as compared with 65.9%, 65.5%, and 67.5%, respectively, in the fourth quarter of fiscal 2023.

Total gross margins by geographic segment were: 67.7% for the Americas, 69.2% for EMEA and 66.4% for APJC.

Operating Expenses --  On a GAAP basis, operating expenses were $6.2 billion, up 12%, and were 45.2% of revenue. Non-GAAP operating expenses were $4.8 billion, up 4%, and were 35.4% of revenue.

Operating Income -- GAAP operating income was $2.6 billion, down 38%, with GAAP operating margin of 19.2%. Non-GAAP operating income was $4.4 billion, down 17%, with non-GAAP operating margin at 32.5%.

Provision for Income Taxes -- The GAAP tax provision rate was 9.8%. The non-GAAP tax provision rate was 16.6%.

Net Income and EPS -- On a GAAP basis, net income was $2.2 billion, a decrease of 45%, and EPS was $0.54, a decrease of 44%. On a non-GAAP basis, net income was $3.5 billion, a decrease of 25%, and EPS was $0.87, a decrease of 24%. 

Cash Flow from Operating Activities -- $3.7 billion for the fourth quarter of fiscal 2024, a decrease of 37% compared with $6.0 billion for the fourth quarter of fiscal 2023.

FY 2024 Highlights

Revenue -- Total revenue was $53.8 billion, a decrease of 6%. Splunk contributed approximately $1.4 billion of total revenue for fiscal 2024.

Net Income and EPS -- On a GAAP basis, net income was $10.3 billion, a decrease of 18%, and EPS was $2.54, a decrease of 17%. On a non-GAAP basis, net income was $15.2 billion, a decrease of 5% compared to fiscal 2023, and EPS was $3.73, a decrease of 4%.

Cash Flow from Operating Activities -- $10.9 billion for fiscal 2024, a decrease of 45% compared with $19.9 billion for fiscal 2023.

Balance Sheet and Other Financial Highlights

Cash and Cash Equivalents and Investments -- $17.9 billion at the end of the fourth quarter of fiscal 2024, compared with $18.8 billion at the end of the third quarter of fiscal 2024, and compared with $26.1 billion at the end of fiscal 2023.

Remaining Performance Obligations (RPO) -- $41.0 billion, up 18% in total, with 51% of this amount to be recognized as revenue over the next 12 months. Product RPO were up 27% and services RPO were up 10%.

Deferred Revenue -- $28.5 billion, up 11% in total, with deferred product revenue up 15%. Deferred service revenue was up 9%. 

Capital Allocation -- In the fourth quarter of fiscal 2024, we returned $3.6 billion to stockholders through share buybacks and dividends. We declared and paid a cash dividend of $0.40 per common share, or $1.6 billion, and repurchased approximately 43 million shares of common stock under our stock repurchase program at an average price of $46.80 per share for an aggregate purchase price of $2.0 billion. The remaining authorized amount for stock repurchases under the program is $5.2 billion with no termination date.

Cisco estimates the following results for the first quarter of fiscal 2025:

Cisco estimates that GAAP EPS will be $0.35 to $0.42 for the first quarter of fiscal 2025.

Cisco estimates the following results for fiscal 2025:

Cisco estimates that GAAP EPS will be $1.93 to $2.05 for fiscal 2025.

Our Q1 FY 2025 and FY 2025 guidance assumes an effective tax provision rate of approximately 17% for GAAP and approximately 19% for non-GAAP results.

A reconciliation between the guidance on a GAAP and non-GAAP basis is provided in the tables entitled "GAAP to non-GAAP Guidance" located in the section entitled "Reconciliations of GAAP to non-GAAP Measures."

Editor's Notes:

• Q4 fiscal year 2024 conference call to discuss Cisco's results along with its guidance will be held on Wednesday, August 14, 2024 at 1:30 p.m. Pacific Time. Conference call number is 1-888-848-6507 (United States) or 1-212-519-0847 (international).   
• Conference call replay will be available from 4:00 p.m. Pacific Time, August 14, 2024 to 4:00 p.m. Pacific Time, August 20, 2024 at 1-866-510-4837 (United States) or 1-203-369-1943 (international). The replay will also be available via webcast on the Cisco Investor Relations website at https://investor.cisco.com .   
• Additional information regarding Cisco's financials, as well as a webcast of the conference call with visuals designed to guide participants through the call, will be available at 1:30 p.m. Pacific Time, August 14, 2024. Text of the conference call's prepared remarks will be available within 24 hours of completion of the call. The webcast will include both the prepared remarks and the question-and-answer session. This information, along with the GAAP to non-GAAP reconciliation information, will be available on the Cisco Investor Relations website at https://investor.cisco.com .