executive summary business plan internet cafe

Internet Cafe Executive Summary Template

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In a world where connectivity is everything, internet cafes play a vital role in bridging the digital divide. Whether you're a digital nomad, a student needing a reliable research hub, or a traveler looking to catch up on emails, internet cafes are the go-to solution. And now, with ClickUp's Internet Cafe Executive Summary Template, managing your internet cafe just got a whole lot easier!

With this template, you can:

• Keep track of customer usage, revenue, and expenses effortlessly
• Analyze trends and make data-driven decisions to optimize your business
• Streamline operations by managing inventory, maintenance, and staff schedules all in one place

Maximize the potential of your internet cafe with ClickUp's Executive Summary Template - your one-stop solution for efficiency and growth.

Benefits of Internet Cafe Executive Summary Template

When it comes to running a successful internet cafe, having an executive summary template can make all the difference. Here are some benefits of using the Internet Cafe Executive Summary Template:

• Provides a clear and concise overview of your internet cafe's mission, goals, and strategies
• Helps you effectively communicate your business plan to potential investors, partners, and stakeholders
• Enables you to analyze and track key performance indicators to measure your cafe's success
• Allows you to easily identify areas for improvement and make informed decisions for future growth
• Saves you time and effort by providing a structured framework for creating your executive summary.

Main Elements of Internet Cafe Executive Summary Template

ClickUp's Internet Cafe Executive Summary template is the perfect tool for creating a comprehensive overview of your internet cafe business. Here are the main elements of this Doc template:

• Custom Statuses: Track the progress of your executive summary with custom statuses tailored to your specific needs, such as Draft, In Review, and Finalized.
• Custom Fields: Keep important information organized by utilizing custom fields such as Financial Performance, Marketing Strategy, and Customer Satisfaction to provide a detailed analysis of your internet cafe.
• Different Views: View your executive summary in various formats to gain different perspectives and insights. Choose from options like the Document Outline view, Document Flow view, or even the Table view to present your data in a visually appealing manner.

With ClickUp's Internet Cafe Executive Summary template, you can efficiently create a professional and informative document that highlights the key aspects of your business.

How to Use Executive Summary for Internet Cafe

When preparing an executive summary for your internet cafe business plan, follow these six steps to ensure a comprehensive and compelling document:

1. Introduction

Begin your executive summary with a concise and captivating introduction. Provide an overview of your internet cafe, including its location, target market, and unique selling points. Grab the reader's attention by highlighting the benefits and advantages your cafe offers.

Use the Docs feature in ClickUp to create a professional and well-structured introduction for your executive summary.

2. Market Analysis

Conduct a thorough market analysis to demonstrate your understanding of the industry and your target market. Identify key trends, competitors, and customer preferences. Highlight any gaps in the market that your internet cafe aims to fill.

Utilize the Table view in ClickUp to organize and present your market analysis data effectively.

3. Services and Features

Outline the range of services and features your internet cafe will offer. Include details about high-speed internet access, computer rentals, printing services, and any other unique amenities your cafe provides. Emphasize how these services cater to the needs of your target market.

Use the Board view in ClickUp to visually showcase the different services and features of your internet cafe.

4. Marketing and Sales Strategy

Describe your marketing and sales strategy to attract customers to your internet cafe. Discuss your online and offline promotional activities, partnerships with local businesses, and any loyalty programs or discounts you plan to implement. Highlight your competitive pricing and exceptional customer service.

Utilize the Calendar view in ClickUp to plan and schedule your marketing and sales activities effectively.

5. Financial Projections

Present detailed financial projections to demonstrate the potential profitability of your internet cafe. Include projected revenue, expenses, and profit margins for the first few years of operation. Provide a breakdown of your initial investment and expected return on investment.

Use the Gantt chart feature in ClickUp to create a visual representation of your financial projections and milestones.

6. Conclusion and Call to Action

End your executive summary with a strong conclusion that reinforces the viability and potential success of your internet cafe. Summarize the key points discussed throughout the document and reiterate the value your cafe brings to the market. Include a clear call to action, such as inviting investors or potential partners to contact you for further discussion.

Create a milestone in ClickUp to track and follow up on any actions or responses resulting from your executive summary.

By following these six steps and utilizing the features in ClickUp, you can create a comprehensive and persuasive executive summary for your internet cafe business plan.

Get Started with ClickUp’s Internet Cafe Executive Summary Template

The Internet Cafe Executive Summary Template is designed to help entrepreneurs and business owners create a comprehensive overview of their internet cafe business.

To get started, follow these steps:

Click on "Add Template" to sign up for ClickUp and add the template to your Workspace. Be sure to specify the Space or location where you want the template to be applied.

Invite relevant team members or guests to your Workspace so they can collaborate on the executive summary.

Take advantage of the various features of this template to create a robust executive summary:

Use the "Market Analysis" section to research and analyze the target market for your internet cafe. Identify your ideal customer profile, understand their needs, and evaluate the competition.

The "Business Model" section will help you define your revenue streams, pricing strategy, and cost structure. Consider whether you'll charge customers by the hour, provide subscription plans, or offer additional services like printing or scanning.

Use the "Marketing Strategy" section to outline your promotional activities, including digital marketing, social media campaigns, and partnerships with local businesses or organizations.

The "Operations Plan" section will help you define the day-to-day operations of your internet cafe, including opening hours, staff requirements, equipment needed, and customer service protocols.

The "Financial Projections" section allows you to estimate your revenue and expenses, create cash flow projections, and determine the profitability of your internet cafe.

Customize the template to fit your specific business needs. Add or remove sections, modify the content, and include any additional information that is relevant to your internet cafe.

Review and refine your executive summary to ensure clarity, accuracy, and professionalism. Proofread for any grammatical or spelling errors and make sure the formatting is consistent throughout.

Share the executive summary with key stakeholders, such as potential investors, lenders, or partners. Use ClickUp's sharing features to send the document via email or generate a shareable link.

By following these steps and utilizing the Internet Cafe Executive Summary Template, you can create a compelling and comprehensive overview of your internet cafe business that will help you attract investment, secure financing, and guide your operations.

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Internet Cafe Business Plan

Start your own internet cafe business plan

JavaNet Internet Cafe

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated.

JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use JavaNet’s PCs, or plug their notebooks into Internet connections. JavaNet’s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Competition

The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to JavaNet’s (i.e. educated, upwardly-mobile students and business people).

JavaNet will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, JavaNet separates itself from all other cafes in Eugene. In addition, JavaNet provides a comfortable environment with coffee and bakery items, distinguishing itself from other Internet providers in Eugene.

Expectations

We plan on getting more than 500,000 sales in year 1 and nearly 1,000,000 sales in year 3. We will have earnings year 2 and year 3 

Financial Highlights by Year

Financing needed.

Our financing has already been secured as follows:

• $24,000 from the Oregon Economic Development Fund
• $19,000 of personal savings from owner Cale Bruckner
• $56,000 from three investors
• and $10,000 in the form of short-term loans

Problem & Solution

Problem worth solving, our solution.

 JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

JavaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that JavaNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.

Target Market

Market size & segments.

  Target Market Segment Strategy

Market Segmentation

JavaNet’s customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. JavaNet’s target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, JavaNet’s target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics.

Current Alternatives

Competition from online service providers comes from locally-owned businesses as well as national firms. There are approximately eight, local, online service providers in Eugene. This number is expected to grow with the increasing demand for Internet access. Larger, online service providers, such as AOL and CompuServe are also a competitive threat to JavaNet. Due to the nature of the Internet, there are no geographical boundaries restricting competition.

Our Advantages

Our advantages are best explained as our strengths: 

Knowledgeable and friendly staff. We’ve gone to great lengths at JavaNet to find people with a passion for teaching and sharing their Internet experiences. Our staff is both knowledgeable and eager to please.

State-of-the art equipment. Part of the JavaNet experience includes access to state-of-the-art computer equipment. Our customers enjoy beautiful flat-screen displays, fast machines, and high-quality printers.

Upscale ambiance. When you walk into JavaNet, you’ll feel the technology. High backed mahogany booths with flat-screen monitors inset into the walls provide a cozy hideaway for meetings and small friendly gatherings. Large round tables with displays viewable from above provide a forum for larger gatherings and friendly "how-to" classes on the Internet. Aluminum track lighting and art from local artists sets the mood. Last, but not least, quality cappuccino machines and a glass pastry display case provide enticing refreshments.

Clear vision of the market need. JavaNet knows what it takes to build an upscale cyber cafe. We know the customers, we know the technology, and we know how to build the service that will bring the two together.

Keys to Success

The keys to the success for JavaNet are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet from other local coffee shops and future Internet cafes.
• The establishment of JavaNet as a community hub for socialization and entertainment. We want people to meet, have study groups, hit our place to and from work, think of us when they want breakfast and online news. We won’t be closed so we can be a haven. 
• The creation of an environment that won’t intimidate the novice user. JavaNet will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer. This will be measured by our chairs being full, customers using their email accounts and our staff answering questions. We want our community engaged and our sales and popularity will reflect we are able to make our customers comfortable. 
• Great coffee and bakery items. This will be indicated by customer reviews as well as inventory turnover. We need our inventory to turn over once a week or once every 2 weeks. 

Marketing & Sales

Marketing plan.

As a retail establishment, JavaNet employs people to handle sales transactions. Computer literacy is a requirement for JavaNet employees. If an employee does not possess basic computer skills when they are hired, they are trained by our full-time technician. Our full-time technician is also available for customers in need of assistance. JavaNet’s commitment to friendly, helpful service is one of the key factors that distinguishes JavaNet from other Internet cafes.

Locations & Facilities

A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

• Proximity to the downtown business community.
• Proximity to trendy, upscale restaurants such as West Brothers.
• Proximity to LTD’s Eugene Station. Parking availability.
• Low cost rent – $.85 per square foot for 1700 square feet.
• High visibility.

All of these qualities are consistent with JavaNet’s goal of providing a central hub of communication and socialization for the Eugene community.

JavaNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. JavaNet will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office.

Milestones & Metrics

Milestones table.

Key Metrics

Our Key Metrics are: 

• Sales, gross margin, operating profit, profit, cash flow, of course. 
• Average sales per customer per month
• Monthly subscribers 
• Average time per customer session

Ownership & Structure

JavaNet is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors.

Management Team

JavaNet is owned and operated by Mr. Cale Bruckner. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owner, Mr. Bruckner, to make all of the major management decisions in addition to monitoring all other business activities.

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Our Key assumptions: 

1 – Certain members s of the community are intimidated by the internet. They want to use email and the internet but find it intimidating. They will use the internet if there is a place that comes with someone to explain it. 

2 – Students need a place to have study groups and use the internet. There are many students at the u of o, there are a shortage of resources. 

3 – Certain members of the community cannot afford to own their own computer or wifi. We are happy to let them use our place for a small fee they can afford. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Our list of startup expenses are $56,000 dollars, as follows: 

• 11 computers = $22,000
• two printers = $1,000
• one scanner = $500
• software = $810
• one espresso machine = $10,700
• one automatic espresso grinder = $795
• two coffee/food preparation counters = $1,000
• one information display counter = $1,000
• one drinking/eating counter = $500
• sixteen stools = $1,600
• six computer desks w/chairs = $2,400
• stationery goods = $500
• two telephones = $200
• decoration expense = $13,000

Sources of Funds

This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations.

Additional financing has already been secured as follows:

• $66,000 from three investors

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

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Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an esports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.

Executive summary

Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.

Internet cafe business overview

An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.

Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting esports tournaments on a big screen.

The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.

On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.

There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.

Pros & Cons of starting an Internet Cafe

Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.

• Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and esports.
• It is difficult to scale the business.  Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
• Regular update/replacement of equipment.  Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
• Low budget needed for start.  Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
• Payback after 12 months (average).  Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
• Little competition.  15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
• Combination with other types of business.  As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.

What products and services cybercafe business provides?

When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.

Primary service  – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).

While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.

It might be that your core service will be focused on esports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training esports teams.

Additional products/services.  Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:

• Cafe serving beverages / snacks / healthy meals
• Copy center services
• Private working space (rooms)
• Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.

Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.

• Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
• Comfortable gaming chairs
• Fast and reliable Internet & Wi-Fi hotspots
• Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
• Possibility for open space and private working rooms/cabins
• Convenient (central, unique, extraordinary) location
• Fair prices, convenient booking system and payment options, bonuses, client discounts etc.

Internet cafe business plan introduction

Business name.  Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.

Legal business structure.  Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

Brief description of what your business does.  Here you should be able to explain in a nutshell your business concept.

Mission.  Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:

• It provides an easy, reliable, safe and affordable access to the Internet.
• It serves a meeting place for sharing online experiences.
• It accommodates a creative and comfortable environment for people to learn, work, play and relax.

What problem does your Internet cafe solve for your customers?  Possible answers here might be the following:

• bad PCs at home that do not allow people to play at maximum settings or in the latest games;
• no privacy at home (parents/ partner or children interfere, etc.)

Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.

What results does your internet café create?

• Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
• Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
• Customers are happy to have another place for making friends and connections, while sharing their online experiences.

Think of any other relevant points, depending on your case.

How does your internet cafe create those results?  By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.

Who does your company serve?  Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do?  Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.

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Internet cafe setup requirements

Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

• Location (rent or buy or build)
• Design and renovation of the premises
• Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
• Provider of the Internet
• Supplier of computers, and other devices
• Software Licenses
• Supply of additional services (drinks, catering)
• Team – number of employees, their roles, responsibilities, shifts
• Internet cafe management software

Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.

What are your objectives? (define your goals)  Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.

Market analysis

At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.

Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.

Market trends & needs

To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, esports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at statista.com. For example, the esports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of esports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for esports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed esports, with the figure expected to rise to 15.5 % by 2023.

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and esports.

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Demographics & Psychographics.  Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.

Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.

Where can you find your clients?  Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).

Visibility (awareness) strategy.  How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.

Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting esports tournaments.

This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.

Content strategy comes first.  This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.

Website strategy.  If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.

Promotion strategy  as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:

• Where can you gather most of your TA (target audience)?
• Which of those are most efficient with regard to available budget?
• Which Social Media fits the best to your content strategy and chosen tone of voice?

In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.

Conversion strategy.  Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.

Analytics strategy.  The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.

What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.

Internet Café Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Technology Sector

Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE .

Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.

To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;

A Sample Internet Café Business Plan Template

1. industry overview.

The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.

Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.

Gregori designed, built and installed 25 coin operated computer terminals in coffee houses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.

But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.

So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind

One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.

So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.

2. Executive Summary

Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.

Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.

Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business.

He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.

3. Our Products and Services

Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

• Providing fast and secured internet browsing services
• Providing cheap and secured international internet calls
• Providing fast and secured teleconference services
• Providing document scanning and photocopy services
• Sale of soft drinks, coffee and snacks
• Sale of call cards, and internet bundles from various telecom service providers
• Providing related internet café advisory and consultancy services

4. Our Mission and Vision Statement

• Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
• Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;

• Chief Executive Officer

Cyber Café Manager / Cyber Café Supervisor

Admin and HR Manager

• Marketing and Sales Executive
• Customer Care Officer / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
• Carries out needs assessments, performance reviews and cost/benefit analyses;
• Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
• Ensures all relevant communications, records and data are updated and recorded;
• Advises clients on products and services available;
• Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
• Maintains up-to-date knowledge of industry developments and involvement in networks;
• Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
• Reviews the performance of staff, identifying training needs and planning training sessions;
• Records statistics, user rates and the performance levels of the cyber café and preparing reports;
• Handles the most complex customer complaints or enquiries;
• Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
• Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
• Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.

Information Technologist

• Manages the organization website and serve room
• Responsible for continuous update of our online security platform
• Ensures that our payment platform is secured 24 / 7
• Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
• Manages logistics, Web servers and POS (point of sale) systems
• Responsible for continuous upgrade and maintenance of IT systems
• Responsible for generating tickets for the cyber café
• Handles any other technological and IT related duties.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinates strategic sessions.
• Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversees the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Help to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executives / Front Desk Officer

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

We very much know the importance of knowing the areas we are good at and the areas that we struggle with.  That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;

Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.

As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

• Opportunities:

The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.

As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.

However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.

Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.

8. Our Target Market

One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.

The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.

We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

• Corporate organizations (basically for teleconference and similar web meetings)
• All adults in the locations where our internet café is located
• Students who would need internet facility to fill forms online and to make photocopies and scan documents
• Job applicants who would need to fill online applications and to forward their CVs and documents
• All coffee lovers in Inglewood – Los Angeles, California
• All online gamers in Inglewood – Los Angeles, California
• People with smartphones, tabs and pads who would want to purchase internet bundles and call cards.

Our Competitive Advantage

We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications  in the industry. We are well – positioned in Inglewood Los Angeles – California.

Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that  Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Planet One Cyber Café®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.

We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;

• First Fiscal Year-: $75,000
• Second Fiscal Year-: $150,000
• Third Fiscal Year-: $350,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.

Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.

Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.

Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local internet café relevant expos, seminars, and fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café. Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
• Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Distribute our fliers and handbills in target areas
• Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
• Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business.

The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café. At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.

• Payment Options

At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.

The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;

• The Total Fee for incorporating the Business in Los Angeles, California – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
• The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
• The Cost of Launching our official Website – $600
• Budget for paying  at least 3 employees for 3 months and utility bills – $80,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.

Generating Funding / Startup Planet One Cyber Café®, LLC

Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.

Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Renting of Office cum Call Facility: Completed
• Setting Up Of The Cyber Café Facility: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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Internet Cafe Business Plan Template

Written by Dave Lavinsky

Internet Cafe Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet cafe companies.

If you’re unfamiliar with creating an internet cafe business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet cafe business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Internet Cafe Business Plan?

A business plan provides a snapshot of your internet cafe business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Internet Cafe

If you’re looking to start an internet cafe business or grow your existing internet cafe company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet cafe business to improve your chances of success. Your internet cafe business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Cafe Businesses

With regards to funding, the main sources of funding for an internet cafe business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet cafe companies.

Finish Your Business Plan Today!

How to write a business plan for an internet cafe business.

If you want to start an internet cafe business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet cafe business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet cafe business you are running and the status. For example, are you a startup, do you have an internet cafe business that you would like to grow, or are you operating a chain of internet cafe businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the internet cafe industry.
• Discuss the type of internet cafe business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet cafe business you are operating.

For example, you might specialize in one of the following types of internet cafe businesses:

• Internet kiosks : In this type of internet cafe business, small kiosks are built and positioned to be temporary internet cafes, as customers who visit the kiosks search the internet for directions, locations and other information.
• Cyber cafe: A cyber cafe is similar to an internet cafe, although the usage of the internet may be mixed with gaming and internet searches.
• Gaming cafe: Popular with teens, a gaming cafe offers computers and gaming accessories connected to very high bandwidth, which allows for specialized gaming.
• Commercial cafe: These internet cafes exist to serve commercial establishments with a need for high bandwidth and dedicated spaces.

In addition to explaining the type of internet cafe business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of commercial contracts on file, or reaching X number of return gamers served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet cafe industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet cafe business plan:

• How big is the internet cafe industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your internet cafe business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, gamer groups, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet cafe businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes private homes with high bandwidth internet services, video game lounges, and gaming casinos. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of internet cafe business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for multiple rounds of gaming play?
• Will you offer internet services that your competition doesn’t?
• Will you provide snacks and other amenities?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an internet cafe that serves light snacks and meals, along with a gaming lounge area?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet cafe company. Document where your company is situated and mention how the site will impact your success. For example, is your internet cafe business located in a busy retail district, a neighborhood strip mall, or a standalone building near a college? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet cafe marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise on radio stations and/or gaming magazines
• Reach out to websites
• Distribute flyers to card collector and game stores
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet cafe business, including setting up game play for groups, planning and providing internet sessions, billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming session, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet cafe business to a new city.

Management Team

To demonstrate your internet cafe business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet cafe businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet cafe business or successfully running a card and game store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 30 internet customers per day, and/or offer group gaming sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet cafe business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet cafe business:

• Cost of equipment and accessories
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, internet bandwidth, office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your multi-year contract for internet services or your location lease.

Writing a business plan for your internet cafe business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the internet cafe industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet cafe business.

Don’t you wish there was a faster, easier way to finish your Internet Cafe business plan?

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Table of contents, building your internet cafe business plan.

• 18 April, 2024

Understanding Internet Cafe Market

To build a successful internet cafe business, it’s crucial to have a comprehensive understanding of the internet cafe market. This includes conducting thorough market research and identifying the sources of funding for your venture.

Importance of Market Research

Market research is an essential component of developing a solid internet cafe business plan . It provides valuable insights into the industry, helps in accurately forecasting potential revenues, and aids in understanding customer needs and preferences. By conducting market research, you can identify competitors and determine the best location for your internet cafe.

Understanding the target market is vital when starting an internet cafe. Factors such as demographics, customer behavior, and preferences play a significant role in shaping the services and amenities you offer. Conducting surveys, analyzing industry reports, and observing customer trends can help you gain valuable insights into the market.

Market research also helps you identify opportunities and potential challenges in the industry. By staying informed about the latest trends and developments, you can adapt your business strategy accordingly and stay ahead of the competition. Regularly updating your market research ensures that your business remains agile and responsive to changing market conditions.

Sources of Funding

Determining the sources of funding for your internet cafe is a crucial step in turning your business concept into a reality. Several options are available, including personal savings, credit cards, bank loans, and angel investors.

Personal savings are often the primary source of funding for small-scale internet cafes. Utilizing your own funds allows you to maintain control over the business and avoid debt obligations. However, it’s important to assess the financial risks and ensure that your savings are sufficient to cover startup costs and initial operational expenses.

Credit cards can be a convenient way to finance certain aspects of your business. However, it’s essential to use them responsibly and be mindful of high interest rates. Careful budgeting and financial planning are necessary to manage credit card debt effectively.

Bank loans are an alternative source of funding. To secure a loan, you will need a well-prepared business plan that demonstrates the viability and profitability of your internet cafe. Banks typically assess factors such as creditworthiness, collateral, and the potential for loan repayment when considering loan applications.

Angel investors are individuals or groups who provide capital in exchange for equity or ownership in your business. These investors often bring valuable expertise and industry connections. Pitching your business idea to angel investors requires a compelling business plan and a clear value proposition.

By understanding the importance of market research and considering various sources of funding, you can lay a solid foundation for your internet cafe business. Conducting thorough market research helps in shaping your business strategy, while exploring different funding options enables you to secure the necessary capital to bring your business plan to life.

Planning Your Internet Cafe

When embarking on the journey of setting up an internet cafe, careful planning is essential to ensure a smooth and successful launch. This section will explore the key aspects of planning your internet cafe business, including setting up your business, location considerations, and equipment and staffing requirements.

Setting Up Your Business

Setting up an internet cafe involves several important steps. First and foremost, it is crucial to conduct thorough market research to understand the demand and competition in the local area. This research will help you identify the target audience, assess the potential profitability, and tailor your services accordingly. For more insights on the industry, refer to our article on internet cafe industry analysis .

Once you have a solid understanding of the market, you’ll need to secure funding for your internet cafe. This can be done through various sources, such as personal savings, loans, or investors. A comprehensive business plan that includes financial projections will be instrumental in attracting potential investors. For guidance on developing a business plan, refer to our article on how to write an internet cafe business plan .

Location Considerations

Choosing the right location for your internet cafe is crucial for attracting customers and ensuring a steady flow of business. Consider renting a space that is easily accessible and near your target audience. For example, a location near college campuses, business districts, or tourist destinations can be advantageous. Additionally, ensure that the space you choose has adequate infrastructure to support your internet cafe’s technical requirements.

Equipment and Staffing

Equipping your internet cafe with the necessary hardware and software is essential for providing a seamless and satisfying user experience. Some of the key equipment you will need includes computers, routers, printers, and comfortable seating arrangements. It is recommended to partner with a reliable internet service provider to ensure a stable and high-speed internet connection for your customers.

Alongside equipment, hiring competent staff is crucial for the efficient operation of your internet cafe. Consider hiring individuals with strong technical skills and excellent customer service to assist customers with any technical issues and provide a welcoming atmosphere. Hiring staff who are familiar with the local area and its attractions can also be beneficial for providing helpful information to customers.

By carefully planning the setup of your internet cafe, considering the location, and ensuring the availability of necessary equipment and skilled staff, you will be well on your way to creating a successful business. Remember to check for any legal requirements and obtain the necessary licenses and permits before opening your doors. For more information on legal aspects, refer to our article on internet cafe legal requirements .

Starting an internet cafe business requires a significant investment. According to industry estimates, the startup costs can range from $25,000 to $50,000, which covers expenses such as lease, renovations, equipment purchases, licensing and permits, initial inventory, staffing, and marketing ( Medium ). Make sure to plan for these costs and have sufficient operating capital to sustain your business for the initial months.

Planning is the foundation of a successful internet cafe business. By carefully considering the setup, location, equipment, and staffing requirements, you can position your internet cafe for growth and profitability.

Developing a Business Plan

When starting an internet cafe, developing a comprehensive business plan is crucial for success. A well-crafted business plan provides a roadmap for your internet cafe, outlining your goals and strategies for reaching them. It also includes essential components and financial projections to support your plans.

Components of a Business Plan

A business plan for an internet cafe should encompass various key components. These components provide a comprehensive overview of your business and help potential investors or lenders understand your vision. Some essential components to include are:

Executive Summary : This section provides a concise overview of your internet cafe business, including its mission, vision, and goals. It should highlight the unique selling proposition of your cafe and summarize the key points of your business plan.

Company Description : Here, you will describe your internet cafe in detail. Include information about the services you will offer, your target market, and any competitive advantages you have over other establishments.

Market Analysis : Conduct thorough market research to understand the industry and target audience. Identify trends, customer preferences, and potential competitors. This analysis will help you position your internet cafe effectively and develop a competitive edge.

Organization and Management : Provide an organizational structure for your internet cafe and outline the roles and responsibilities of key team members. Investors will want to see that you have a capable and experienced team in place to ensure the success of your business.

Products and Services : Detail the specific services your internet cafe will offer, such as high-speed internet access, computer rentals, printing services, and any additional amenities or unique features. Highlight how your offerings will meet the needs of your target market.

Marketing and Sales Strategy : Outline your marketing plan, including strategies for attracting customers and promoting your internet cafe. Consider online and offline marketing tactics, social media campaigns, partnerships with local businesses, and any other methods to reach your target audience.

Financial Projections : Financial projections are a crucial part of your business plan. Include projected revenue, expenses, and cash flow statements. Use these projections to demonstrate the profitability and sustainability of your internet cafe. Be sure to include a 5-year financial statement broken down monthly or quarterly for the first year and then annually.

For a more detailed breakdown of the components to include in your business plan, you can refer to resources such as The Business Plan Shop and Growthink .

Financial Projections

The financial projections section of your business plan is crucial for demonstrating the financial viability of your internet cafe. It should include detailed forecasts of your income statement, balance sheet, and cash flow statements. These projections help you understand and communicate your expected financial performance.

By analyzing your financial projections, you can assess the profitability and investment potential of your internet cafe. It allows you to identify potential risks and challenges and make necessary adjustments to ensure the financial stability and growth of your business.

Having an up-to-date and accurate financial forecast in your business plan also enables you to compare your actual performance against your planned performance. This helps you make informed decisions, adapt to market conditions, and respond effectively to unexpected events.

When seeking financing from banks or presenting your business plan to potential investors, the financial projections serve as a critical component. They demonstrate the expected return on investment and provide assurance of your internet cafe’s ability to generate revenue and repay loans.

To support your financial projections, consider utilizing financial planning tools and consulting with professionals to ensure accuracy and reliability.

Remember, a well-developed business plan with comprehensive financial projections helps you navigate the complexities of starting and running an internet cafe. It provides a solid foundation for success and enhances your chances of securing financing and attracting investors.

Marketing Strategies for Internet Cafe

To ensure the success of your internet cafe business, implementing effective marketing strategies is essential. By creating a well-rounded marketing plan, targeting the right customers, and engaging in promotional activities, you can increase brand awareness and attract a loyal customer base.

Marketing Plan Essentials

A comprehensive marketing plan is crucial for the success of your internet cafe. It serves as a roadmap that outlines your marketing goals and the strategies you will employ to achieve them. Some essential components to include in your marketing plan are:

Market Research : Conduct thorough market research to understand your target audience, identify competitors, and determine the best location for your internet cafe ( The Business Plan Shop ). This will help you tailor your marketing efforts to reach the right customers.

Budget Allocation : Allocate a portion of your budget specifically for marketing activities. This should cover customer service initiatives and various promotional activities aimed at retaining existing customers and acquiring new ones ( The Business Plan Shop ).

Digital Presence : Establish a strong online presence for your internet cafe. Create a professional website and utilize social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, and Snapchat to engage with potential customers ( Senet Cloud ). Regularly update your website and social media accounts with relevant content to attract and retain customers. Consider implementing content marketing strategies to provide valuable information and establish your internet cafe as a trusted resource ( Starter Story ).

Customer Targeting

When developing your marketing strategies, it is crucial to define and understand your target audience. Gather as much information as possible about their demographics and psychographics. Identify where your target customers can be found both online and offline. This knowledge will help you tailor your marketing messages and select the most effective channels to reach them ( Senet Cloud ).

Consider leveraging relationship marketing strategies to build strong customer relationships. By focusing on personalized communication and providing exceptional customer service, you can foster loyalty and encourage repeat business ( Starter Story ).

Promotional Activities

Promotional activities play a vital role in attracting customers to your internet cafe. Here are some effective strategies to consider:

Special Offers and Discounts : Offer special promotions, discounts, or loyalty programs to incentivize customers to choose your internet cafe over competitors. Consider offering discounted rates during off-peak hours or providing loyalty cards that offer rewards for frequent visits.

Partnerships and Collaborations : Forge partnerships with local businesses or organizations that share your target audience. Collaborate on promotional activities or cross-promote each other’s services to expand your reach.

Events and Workshops : Organize events, workshops, or seminars related to technology, gaming, or digital skills. These events can attract potential customers and position your internet cafe as a hub for learning and community engagement.

Online Advertising : Consider investing in online advertising campaigns, such as pay-per-click (PPC) ads or social media ads, to increase brand visibility and drive traffic to your website or physical location.

Remember to track the effectiveness of your promotional activities and adjust your strategies as needed. Regularly evaluate the return on investment (ROI) of your marketing efforts to ensure that you are allocating resources effectively.

By implementing a well-thought-out marketing plan, targeting the right customers, and engaging in strategic promotional activities, you can effectively promote your internet cafe and attract a loyal customer base.

Enhancing Business Performance

To ensure the success and profitability of your internet cafe, it’s essential to focus on enhancing business performance. This involves optimizing revenue, managing profit margins and costs, and determining the staffing requirements for your establishment.

Revenue Projection Template

To estimate the revenue potential of your internet cafe, you can utilize a revenue projection template. This template allows you to forecast revenue for the next five years based on various factors such as the capacity of your internet cafe, the number of hours it will be open, and the number of computer terminals available. By inputting these variables into the template, you can get a quick estimate of the revenue you can expect to generate. For a detailed revenue projection template tailored specifically for internet cafes, you can visit Plan Projections .

Profit Margins and Costs

Achieving healthy profit margins is crucial for the long-term sustainability of your internet cafe. By offering time-based internet access, computer services, and food and beverages, you can aim for profit margins ranging from 20% to 30%. To achieve these margins, it’s important to control costs efficiently. This includes managing rental space costs, equipment expenses, staffing costs, and consumables effectively. By finding the right balance between revenue and costs, you can ensure a profitable business model. For more information on internet cafe profitability, you can refer to our article on internet cafe profitability .

Staffing Requirements

Determining the staffing requirements for your internet cafe is essential to ensure smooth operations and excellent customer service. A minimum staffing setup typically includes an owner-operator, one to two part-time cafe attendants for food service and billing, and an on-call IT technician for equipment troubleshooting and maintenance. These roles are crucial for providing a pleasant experience to your customers and maintaining the functionality of your internet cafe. As your business grows, you can adjust the staffing requirements accordingly. To learn more about the staffing requirements for an internet cafe, you can refer to our article on internet cafe legal requirements .

To optimize your internet cafe’s performance, it’s important to regularly review and analyze revenue, profit margins, costs, and staffing requirements. By staying proactive and making necessary adjustments, you can ensure the success and profitability of your internet cafe business.

Industry Insights and Trends

To build a successful internet cafe business, it is crucial to stay informed about the latest industry insights and trends. Understanding the evolution of internet cafes, gaining insights into the target audience, and assessing profitability and investment opportunities are key areas to focus on.

Evolution of Internet Cafes

The concept of internet cafes, also known as cybercafes, originated in 1988 in Seoul, South Korea. Since then, internet cafes have undergone significant transformations. Initially, they provided access to basic webmail and instant messaging services. However, their purpose has expanded to cater to various online activities, including multiplayer gaming and the provision of advanced technologies such as VR headsets and gaming consoles ( Senet Cloud ).

Despite the widespread availability of personal devices for internet access, internet cafes continue to thrive by offering a unique blend of connectivity, social interaction, and gaming experiences. They provide a dedicated and distraction-free environment for individuals to engage in online activities ( Medium ).

Target Audience Insights

Understanding the target audience is essential for the success of an internet cafe business. The majority of internet cafe entrepreneurs are men between the ages of 22 and 50 who possess advanced computer knowledge. Many of them dedicate their work to internet cafes, gaming lounges, and related businesses. While some entrepreneurs start with a small budget and gradually increase their income, others with prior entrepreneurial experience invest significant amounts of money upfront ( Senet Cloud ).

In addition to targeting entrepreneurs, internet cafes can also attract a diverse range of customers, including travelers who require temporary internet access and individuals seeking a specialized gaming experience. By understanding the preferences and needs of the target audience, internet cafes can tailor their services and offerings to meet customer demands effectively.

Profitability and Investment

The profitability of an internet cafe business depends on various factors, such as revenue streams, costs, and efficient management. Internet cafes can achieve profit margins of 20-30% by offering time-based internet access, computer services, and food and beverages while effectively controlling costs related to rental space, equipment, staffing, and consumables ( Medium ).

When considering investment opportunities, it’s important to assess the startup costs involved. Starting an internet cafe business typically requires an investment of around $25,000 to $50,000. This includes costs for lease, renovations, equipment purchases, licensing and permits, initial inventory, staffing, and marketing. Additionally, it is advisable to have 3-6 months of operating capital to cover initial expenses before the business becomes profitable ( Medium ).

By staying informed about industry insights and trends, internet cafe owners can adapt their business strategies to meet the evolving needs of their target audience. With a thorough understanding of the evolution of internet cafes, insights into the target audience, and assessment of profitability and investment opportunities, entrepreneurs can build a solid foundation for their internet cafe business.

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INTERNET CAFE BUSINESS PLAN: Best 2023 Practices With Template (Updated)

• by Kenechukwu Muoghalu
• August 13, 2023

Table of Contents Hide

What is an internet cafe business plan, the importance of having an internet cafe business plan, #1. executive summary, #2. company overview, #3. market analysis, #4 competitor analysis, #5. sales and marketing strategy, #6. financial plan, is an internet café profitable, how do i start an internet café, how do i make my internet café successful, what is the target market of internet café, what are the disadvantages of internet cafe, what are the benefits of an internet cafe, let us develop a plan for you, final thoughts, is running a cafe hard, what equipment do i need to start an internet cafe, does the uk have internet cafes.

The one big secret that can ensure the success of every business is the ability to own a working business plan, including that internet cafe business you are about to start. Starting a business in the UK might be an overwhelming task to undertake, but when a business plan is involved, it helps you narrow down the elements needed to strategize a startup business. It helps you stay focused till a huge amount of growth is attained. Without further ado, let’s go into details on why a business plan is important and how you can create an internet cafe business plan using our unique template. 

We have also constructed a pre-made Internet cafe business plan to help you avoid the process of creating one yourself. 

One can define an internet cafe business plan as a living document that harbours the multiple business ideas you have for your enterprise and then tells you how to achieve them. Before starting your internet cafe business, you need to take your time to explain your ideas via a business plan. The essence of this function is to help you understand all the aspects of your ideas before setting up your internet cafe business to run like a well-oiled machine. 

Imagine having a road map that clearly outlines your business ideas for proper assimilation of the actions you need to take and when you need to take them. Don’t you think your business will experience a quick boost and have a long lifespan? Having a great idea for your internet cafe investment is just the first step. Owning a business plan is the most practical initial step.

Aside from the obvious reasons that were mentioned above, a business plan has other vast benefits. Having an internet cafe business plan can help you come up with a lot of important information and facts, including a variety of internet cafe business ideas. When you have this data in hand, you can then come up with a solid plan of action that can guide you in the near future. You can also easily spot all errors and issues that might hamper the growth of your business. 

A business plan can also help you achieve that when seeking grants or any form of financial assistance. It will make your business look credible and thus give them more reasons to offer you the help you seek. A business plan can also help you understand the type of market you wish to operate in, coupled with the types of services that are more profitable in your environment. Knowing this information will surely set you on the right foot. Having explained these benefits, let’s now focus on how you can create your internet cafe business plan using our template below. 

How To Write an Internet Cafe Business Plan

Constructing a business plan requires that you follow a particular pattern to be able to achieve your desired result. A business plan needs to be written in sections or bits, and each section should have a specific function or purpose. To help you get started, we have carefully buttressed each of these sections that are to be contained in a business plan. This internet cafe business plan template is very easy to use and interactive, and will easily help you create a plan. Let’s go into details.

Your executive summary is the first section of your business plan that is mostly concerned with the briefing of other sections contained in your internet cafe business plan. It is more like a summary of the whole contents of the plan, including market analysis, operational plan, sales and marketing plan, etc. Most of the time, your reader might not have the luxury of reading through your business plan. They might decide to come to this section to get a quick overview. While writing this section, it is advised to use a pitching tone coupled with clear and concise language that your reader will find easy to access. You can also complete this part of your plan after constructing other components. 

A company overview section is where you get to talk about your internet cafe company and how it all started. This section should be a brief background history of your business, who the owner is, the products and services you offer, your multiple business ideas that will enhance the growth of the company, your pricing method, and a host of other questions. This will help your reader understand your business concepts and what you aim to achieve. Just as the name implies, this section should really describe your company.

Before you even get to write this section down, you need to run an actual market analysis on your business. When you hear the term “ market analysis ,” then you should understand that it has to do with in-depth research on the internet cafe market. And the reason behind the process is to easily identify who your client base is and how best to offer your services to them. From this same course, you can also decipher what the market trends are, the cost of goods, and the volatility of prices to aid you in making a better decision that suits the market. Although in this case, computers might come off as consumer staples, you can still get to put other discoveries into use.

When you have gathered enough information, then you can carefully explain your points to your readers, as this will prove how credible and vast you are when it comes to the market industry. 

The competitor analysis and the market analysis are likely the same. The only difference is that this section focuses more on your competitors. In this section, you will have to research other top internet cafe owners in your locality and write about them. Find out what their services are and how they offer them to potential customers, among others. From your discovery, you will be able to pick some points that can also be applied to your business. In all, you should be able to tell your readers how your company is unique compared to others.

The sales and marketing strategies should cover all you plan to do to ensure that you run a smooth marketing campaign and promotional plans while attracting customers and creating awareness for your business. You should be able to list out all the marketing tools you will be employing. Remember that these promotional plans can either be carried out through an online presence or using manual methods. You should discuss how you will offer and deliver your services when these customers finally reach out to you.

To develop the financial plan section of your internet cafe business plan using this template, you need to read through the lines and take proper action. A financial plan is most important when seeking funding from a bank or an investor. This means you will take extra care to provide information that will cause your lenders to approve your startup capital. You need to identify how much you will need to start your business, how the funds will be allocated, and in what areas they will be invested. You will also need to state how you will make massive profits in the near future.  

Yes, you can make large profits from running an internet cafe business. Internet cafes normally come with a short payback period. In essence, it means that you do not need to wait for ages before you start making reasonable returns. If you take all sectors of your business seriously, you will surely succeed while running an internet cafe business.

The process of starting an internet cafe is not much of a big deal, but if you choose to start on the right path, then follow these steps accordingly. 

• Find a conducive location to set up your business
• Create a working business plan
• Get important licenses and permits
• Get your computers and other equipment right
• Perform some marketing strategies and give out promotional offers
• Get to business. 

It is one thing to open an internet cafe, and it is another to make it successful in a vast market where you are merged with numerous competitors. But you can still be afloat by keeping strictly to some steps. To make your internet cafe successful, you need to:

• Manage your computers and keep them ready for your next customer
• Offer discounts for selling more login tickets in your internet cafe
• Having vast options for special and additional services that you can extra-charge
• Get a game license
• Give options for multiplayer games 

As an internet cafe owner, you should focus your attention on individuals that do not have access to a computer, the internet, or those that cannot access some functions on their computers. It should be purely based on people who are in need of the services you offer. So, during your marketing campaign, you will need to focus on that audience. It could be a student or an in-house parent that is in need of a fast connection or a large screen. 

Aside from the multiple advantages that come with owning an internet cafe, there are also some disadvantages you should not ignore. It could be an issue of privacy. You will find out that most internet cafes are not secured. This is because if you fail to clear the recent operations that were done on the computer, a stranger might have access to your private information. Other disadvantages might be staffing, risk of failing, and countless responsibilities, among others. 

There are numerous benefits to running an internet cafe. These benefits include: no equipment hassle, low startup cost, the luxury of working from different locations, ease of setup; and a host of others. If you have been having doubts about opening an internet cafe business, then don’t. You shouldn’t forget that you can easily set it up and manage it effectively till it starts yielding profits. 

Most people won’t tell you this, but creating a business plan can be fun and daunting at the same time, especially when it’s your first time trying. 

But because time waits for no man, you have to take the easier route out, and for this reason, we have created a ready-made internet cafe business plan for your convenience. 

Over the years, businessyield consult has specialised in creating professional business plans and, so far, has helped millions of businesses stand on their feet, and we are happy to help you too. Get started here .

Creating a business plan is not an impossible task to perform. Especially when you have all the right facts about your business. You can easily create one for yourself or still reach out for our pre-made option here . Remember that after creating your internet cafe business plan using our unique template above, you should always refer back to it and make a few edits from time to time. Doing this will help you stay right on track. Rightly employing these actions in your new startup will always enhance growth. 

Running an internet cafe comes with numerous responsibilities, no doubt, including handling bustling workdays, working long hours, and handling other difficult moments. But this is mainly faced by beginners who are still having a change in the new environment. Once you settle into it, you will find it less difficult, so don’t be discouraged.  

To effectively run your internet cafe and set it up in the right manner, you need to make provisions for some necessary equipment you will be needing. You will need software, a good number of PCs or computers, a router, a central internet server, chairs and workstation tables, a location, legal licensing from local authorities and labour. 

The UK has a widespread internet cafe brand, with branches open across the country. ranging from small to big brands that make tremendous profits from the services they offer. Even in some remote areas, you would be able to trace businesses that offer web surfing services. 

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Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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Internet Cafe

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Surf and Serve: Launching Your Internet Cafe Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on September 8, 2023 Updated on July 3, 2024

Investment range

$13,300 - $28,300

Revenue potential

$187,200 - $374,400 p.a.

Time to build

0 – 3 months

Profit potential

$37,440 - $74,880 p.a.

Industry trend

It’s hard to believe, but internet cafes are still a thing. They’re more common internationally, but they still exist in the U.S. They are usually in lower income neighborhoods where people are less likely to have computers and internet access.

In a nutshell, internet cafes provide computers with internet access, and in today’s world, they usually also offer snacks and beverages. That means that starting an internet café can bring in multiple streams of revenue. 

If you like the idea of providing internet access to people who don’t otherwise have it, starting an internet café might be for you.

But first, you need some business savvy. Luckily, this step-by-step guide is full of all the business insights you need to start a successful internet café.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Help people gain internet access
• Multiple revenue streams
• Simple business model
• Demand is fairly low
• Investment required

How much does it cost to start an internet cafe business?

Startup costs for an internet café range from $13,000 to $28,000. Costs include the space rental and computers.

You’ll need a handful of items to successfully launch your internet cafe business, including: 

• High speed internet connection

How much can you earn from an internet cafe business?

You can typically charge about $10 per hour for access to a computer and internet connection, plus you can also bring in revenue from selling snacks and beverages. These calculations will assume that the average customer will spend about $20 per hour. Your profit margin should be about 20%. 

In your first year or two, you might have 30 customers a day six days a week, bringing in $187,200 in revenue. This would mean $37,440 in profit, assuming that 20% margin. 

As you gain traction, you might double your numbers and have 60 customers a day. With annual revenue of $374,400, you’d make a tidy profit of $74,880.

What barriers to entry are there?

The only barrier to entry for an internet café is funding the startup costs.

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Step 2: hone your idea.

Now that you know what’s involved in starting an internet cafe, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research internet cafes in your area to examine their products and services, price points, and customer reviews.

• Make a list of businesses that offer similar products or services. 
• Review your competitors’ products – their features, pricing, and quality – and marketing strategies.
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an internet café that offers fresh baked snacks. 

You might consider targeting a niche, such as an internet café that’s also a coffee shop.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products and services

In addition to computer and internet access, you should offer food and beverages. Get creative with what you offer to attract more customers.

How much should you charge for internet café access?

Your prices should be based on market prices in your area, but also on your operating costs.. 

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market is going to be lower income people who are unlikely to be on social media. You’ll need to rely on more traditional marketing methods to reach them.

Where? Choose an internet caffe location

You’ll need to rent out a space for your internet cafe. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space for your internet cafe, you may want to follow these suggestions:

• High Foot Traffic: Opt for locations with lots of pedestrian activity, as this increases visibility and potential patronage.
• Near Educational Institutions: Proximity to schools, colleges, or universities can ensure a steady flow of students needing internet services.
• Proximity to Complementary Businesses: Being near restaurants, bookstores, or other entertainment venues can lead to mutual customer referrals.
• Size and Layout: Ensure the space is large enough for all your equipment, seating, and other amenities while maintaining a comfortable environment.
• Infrastructure: Check for stable electricity, good internet connectivity, and adequate ventilation in the location.
• Ease of Delivery: If you’re considering offering food or drinks, ensure suppliers can easily access and deliver to your location.
• Cultural and Social Alignment: Ensure the café’s theme and offerings align with the values and preferences of the local community.

Step 3: Brainstorm an Internet Cafe Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “internet cafe” or “cybercafe”, boosts SEO
• Name should allow for expansion, for ex: “Connect Sphere Café” or “Net Nest” over “Code Brew Café” or “Gamer Grid Hub”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an Internet Cafe Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief summary of your internet cafe business plan, highlighting your business concept and key financial projections.
• Business Overview: Describe your internet cafe, including its location, size, and the range of services you’ll offer, such as internet access, computer rentals, and refreshments.
• Product and Services: Detail the specific services and amenities your internet cafe will provide, including types of computers, internet speed, and any additional services like printing or scanning.
• Market Analysis: Analyze the local market for internet cafes, considering factors like demand for internet services, customer demographics, and potential growth opportunities.
• Competitive Analysis: Identify competitors in the area and explain how your internet cafe will differentiate itself, whether through pricing, quality of service, or unique offerings.
• Sales and Marketing: Outline your marketing strategies, including online and offline advertising, promotions, and partnerships to attract customers.
• Management Team: Introduce yourself and any key team members involved in running the internet cafe, emphasizing relevant experience in the technology or hospitality industry.
• Operations Plan: Detail the day-to-day operations of your internet cafe, covering aspects like staff management, equipment maintenance, and customer support.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts based on expected usage, and profitability estimates.
• Appendix: Include any supplementary materials, such as floor plans, equipment specifications, and marketing materials, to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to internet cafes. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your internet cafe will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your  articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an internet cafe business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Business Licenses and Permits

Starting an internet cafe business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your internet café business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Membership Programs: Implement loyalty programs or membership cards offering discounts, free hours, or other perks to encourage repeat business and build customer loyalty.
• Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Social Media Engagement: Leverage social media platforms to engage with your local community, share promotions, and create a digital presence that resonates with your target audience.
• Partnerships with Local Businesses: Establish partnerships with nearby businesses, such as schools, libraries, or offices, to offer exclusive discounts or joint promotions, expanding your reach through cross-promotion.
• Theme Nights and Events: Host themed nights or events, like gaming tournaments or study sessions, to create a sense of community and attract diverse customer segments.
• Student Discounts: Offer special discounts for students to attract the student demographic, a key market for Internet cafes, by partnering with educational institutions or advertising in student-centric areas.
• Referral Programs: Create a referral program where existing customers receive incentives for bringing in new patrons, encouraging word-of-mouth marketing and expanding your customer base.
• Flexible Pricing Packages: Introduce flexible pricing packages, such as hourly rates, day passes, or monthly subscriptions, to cater to different customer needs and budgets.
• In-House Promotions: Display in-house promotions prominently within the cafe, showcasing discounts, bundle deals, or limited-time offers to stimulate impulse purchases.
• Community Involvement: Engage in community events or sponsor local activities to foster a positive image and strengthen your ties with the neighborhood.
• User Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on online platforms, showcasing the positive experiences others have had at your Internet cafe.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your internet cafe meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your internet cafe business could be: 

• Experience high-speed browsing in a modern and comfortable atmosphere.
• Connect, collaborate, and create in our state-of-the-art internet cafe.
• Unleash your productivity with premium Wi-Fi and cutting-edge technology.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an internet cafe business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in internet cafes for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in internet cafes. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an internet café business include:

• Café attendants – Greet customers, take payments
• General manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an Internet Cafe – Start Making Money!

Internet cafés provide a valuable service in communities in need. You’re unlikely to become a millionaire by starting an internet café, but the rewards of helping people can be much more satisfying. Giving people access to the internet can help them gain access to information and to find jobs.

Now that you know what’s involved, you’re ready to be on your way to internet café success!

• Internet Cafe Business FAQs

The profitability of an internet café depends on various factors such as location, pricing, services offered, competition, and customer demand. While the demand for internet cafes has decreased with the widespread availability of affordable home internet connections and mobile devices, there are opportunities for profitability by offering unique experiences, services, or catering to specific customer needs.

During a typical day at an internet café:

• Customers use computers to browse the internet, check emails, social media, or work on projects.
• Some cafes offer gaming stations for multiplayer online games.
• Customers may use the café as a meeting place or workspace.
• Printing, scanning, and photocopying services may be offered.
• Cafes that serve beverages and snacks can also provide a social setting for patrons.

The growth potential is somewhat limited due to the availability of home internet and mobile devices. However, focusing on specialized services like gaming, offering high-speed internet for professionals, or creating a comfortable work environment can attract customers.

An internet café is a service-based business that provides customers with access to the internet and computer services. It often falls within the broader category of hospitality or technology-related businesses.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an Internet Cafe Name
• Create an Internet Cafe Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an Internet Cafe - Start Making Money!

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Business Plan Executive Summary Example & Template

Updated: Jun 3, 2024, 1:03pm

Table of Contents

Components of an executive summary, how to write an executive summary, example of an executive summary, frequently asked questions.

A business plan is a document that you create that outlines your company’s objectives and how you plan to meet those objectives. Every business plan has key sections such as management and marketing. It should also have an executive summary, which is a synopsis of each of the plan sections in a one- to two-page overview. This guide will help you create an executive summary for your business plan that is comprehensive while being concise.

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The executive summary should mimic the sections found in the business plan . It is just a more concise way of stating what’s in the plan so that a reader can get a broad overview of what to expect.

State the company’s mission statement and provide a few sentences on what the company’s purpose is.

Company History and Management

This section describes the basics of where the company is located, how long it has been in operation, who is running it and what their level of experience is. Remember that this is a summary and that you’ll expand on management experience within the business plan itself. But the reader should know the basics of the company structure and who is running the company from this section.

Products or Services

This section tells the reader what the product or service of the company is. Every company does something. This is where you outline exactly what you do and how you solve a problem for the consumer.

This is an important section that summarizes how large the market is for the product or service. In the business plan, you’ll do a complete market analysis. Here, you will write the key takeaways that show that you have the potential to grow the business because there are consumers in the market for it.

Competitive Advantages

This is where you will summarize what makes you better than the competitors. Identify key strengths that will be reasons why consumers will choose you over another company.

Financial Projections

This is where you estimate the sales projections for the first years in business. At a minimum, you should have at least one year’s projections, but it may be better to have three to five years if you can project that far ahead.

Startup Financing Requirements

This states what it will cost to get the company launched and running. You may tackle this as a first-year requirement or if you have made further projections, look at two to three years of cost needs.

The executive summary is found at the start of the business plan, even though it is a summary of the plan. However, you should write the executive summary last. Writing the summary once you have done the work and written the business plan will be easier. After all, it is a summary of what is in the plan. Keep the executive summary limited to two pages so that it doesn’t take someone a long time to peruse what the summary says.

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It might be easier to write an executive summary if you know what to expect. Here is an example of an executive summary that you can use as a template.

Bottom Line

Writing an executive summary doesn’t need to be difficult if you’ve already done the work of writing the business plan itself. Take the elements from the plan and summarize each section. Point out key details that will make the reader want to learn more about the company and its financing needs.

How long is an executive summary?

An executive summary should be one to two pages and no more. This is just enough information to help the reader determine their overall interest in the company.

Does an executive summary have keywords?

The executive summary uses keywords to help sell the idea of the business. As such, there may be enumeration, causation and contrasting words.

How do I write a business plan?

If you have business partners, make sure to collaborate with them to ensure that the plan accurately reflects the goals of all parties involved. You can use our simple business plan template to get started.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Cafe Business Plan Executive Summary

Create a killer cafe business plan with these tips on writing an executive summary.

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Jim McCormick

Jim McCormick is the SEO Manager at Toast. He is a Massachusetts native and received his B.S. in marketing from Boston College. He used to do SEO. He still does, but he used to, too.

Restaurant Business Plan Template

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template.

Finding an open spot in the market for a cafe, and setting yourself apart from the local competition, will be necessary for the success of your business.

Building a business plan gets you to start making concrete decisions about your cafe, the space you will create, the types of food and beverages you’ll serve, and the kind of customer experience you imagine creating.

The executive summary is the first section of any business plan. As an introduction and summary of your vision for the restaurant, this section includes information about products, consumers, and the team. A basic outline of the business’s path to success and financial plans is also found in the executive summary.

We’ll share business plan writing tips that will help you attract attention and build a compelling executive summary.

How to Write a Cafe Business Overview

A business overview is an introduction that “hooks” the reader – it should provide just enough description of your restaurant to get the reader interested in learning more about the business plan. Include an outline of the ownership structure, location, type of restaurant, and customer experience in the business overview.

This section might also introduce key members of your team and a staff training and retention plan. Potential investors will want to see not just that your business plan is exciting but also that it is sustainable.

Finally, paint a detailed picture of the restaurant’s brand. In addition to written descriptions, use branded graphics, sample color schemes, and photos of the style of decor you imagine. Show readers that you’ve considered all the details.

What Menu Items Will the Cafe Serve

The kind of cafe you want to start influences a lot of other decisions. Continue the executive summary by outlining the products that your restaurant will serve. In this section, work to capture the imagination of potential investors – you’ll have a chance to impress them with your business savvy later in the restaurant summary.

Is your cafe meant to have an upscale interior design and a premium price point? Or will your strategy be more utilitarian, less concerned with aesthetic and more concerned with great food and throughput? The origins and inspirations of your menu are selling points for your brand.

The kind of menu your cafe serves is directly related to the restaurant’s concept. Include information about what makes your concept and menu unique. Investors will want to be sure that your restaurant fills a gap in the market.

Who will be the Target Consumer

Competition in the food industry is fierce, which makes finding a unique niche imperative. Potential investors will want information about how your restaurant stands out in the market.

Build a few customer personas – describe a few potential customers using market data about the demographics, characteristics, and behaviors of diners. Then, describe how your restaurant will cater to those guests.

Are you expecting to cater to daily regulars who spend hours in the cafe per day, or will your service model be more designed around efficiency through the ordering process?

It’s cliche but “location, location, location” is the song of good business–even the best business plans will struggle to find footing unless they cater to the locals. Make decisions for your business based not only on local tastes but also on the local economy. Describe how your menu’s price point is accessible to the target market.

Who are the Key Management Team Members

Restaurants can’t run without people, and you can’t do it all yourself. Write a concise description of the critical roles in your business’s management structure. Describe how bakers, pastry chefs and FOH managers are integral to your restaurant’s success.

If your business relies on the talents of a specific chef or operations manager, include descriptions of those people (and their qualifications) in this section. If you still need to hire for key roles, describe the hiring and retention strategy for the highly-skilled labor your restaurant needs.

What are the Cafe Success Factors

What does success look like for this cafe? What contingencies have to go your way? What are the risks of your business model? Having concrete goals and knowing what obstacles stand in the way will impress potential investors.

What are reasonable profit margin based on the menu you will offer? What are the points of leverage to improve profit margins and how can you develop relationships will multiple food suppliers to reduce total food costs?

It might seem better to avoid writing about potential pitfalls in your cafe business description. But, showing investors that you have a plan to succeed and that you know how to overcome setbacks lets readers know that you’re serious about the business.

What is the Cafe Financial Plan

The executive summary of your cafe’s business plan should also include an overview of the financial plans. Answer common questions that investors and banks will need, such as how much funding you need to raise, loans and lines of credit you’ll rely on, and how long it will take for the business to become profitable.

Calculate and report on the upfront fixed costs of opening your restaurant. These are the costs that you know you’ll have to keep up with to keep the business afloat, such as equipment, maintenance, and loan repayments.

Then, give investors an idea of the variable costs per month. Things like labor, raw materials, marketing, and packaging costs are likely to change from month to month. Provide a range of the total variable costs per month.

In a later section of the business plan, you’ll provide different reports and financial projections. For the executive summary, focus on the broad strokes of your financial plans. Answer questions like how you plan to raise startup funds and potential profit margins based on projected sales.

Writing your Cafe’s Executive Summary

Writing about finances can be a challenge–here’s how you can make the details of your restaurant’s finances an interesting read.

Always keep the audience in mind. Use some of the financial vocabulary introduced in this article and write for your potential investors.

Find your voice. As the first section, the executive summary is about making an impression. Investors are often just as interested in your business savvy as the strength of your business plan. Infuse your unique vision and voice into your writing style.

Keep it simple and clear. It's tempting to throw in lots of clever flourishes when writing, but clarity should be the number 1 priority, especially when discussing financial details.

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Cafe marketing ideas: how to create a cafe marketing plan, 13 cafe decor ideas for 2024.

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DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.

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Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

You’ve come to the right place to create your Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cafes.

Below is a template to help you create each section of your Cafe business plan.

Executive Summary

Business overview.

The Countryside Cafe is a startup cafe founded by Cheryl Nelson and Tammy Overton in Tulsa, Oklahoma. Together they have over twenty years of experience in managing and operating cafes and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable restaurants. Cheryl is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and classic menu items to Tulsa.

Product Offering

The following are the products and services that Countryside Cafe will provide:

• Exemplary service for customers
• Honest, reliable relationships with vendors and suppliers
• Restaurant services 24/7 hours to accommodate all residents of the area
• Discounted menu pricing and expedited service for first responders
• Family-friendly menu items that everyone can enjoy
• Day to day management

Customer Focus

The Countryside Cafe will target customers throughout the Tulsa region who enjoy eating comfort foods, such as they may have grown up eating. Secondary target customers will be those who enjoy the hometown-feel of a small cafe rather than a large or more modern establishment. Those individuals who occupy nearby businesses or government offices will also be targeted by the Countryside Cafe, as well as those who own farms or ranches in the region.

Management Team

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over 20 years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations. Cheryl is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant. Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Success Factors

Countryside Cafe will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Countryside Cafe
• Comprehensive menu of meals for any time of day, including snacks, such as French fries and desserts, along with soda fountain favorites such as sundaes, malts and milkshakes.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa.
• Countryside Cafe will offer a child menu and a play area for children while their parents enjoy their meal.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice.
• Countryside Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Countryside Cafe is seeking $200,000 in debt financing to launch its cafe business. The funding will be dedicated toward securing the restaurant space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Restaurant space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Countryside Cafe.

Company Overview

Who is countryside cafe.

Countryside Cafe is a newly established, full-service homestyle cafe in Tulsa, Oklahoma. Countryside Cafe will be the most reliable, cost-effective, and efficient choice for individuals and families, as well as businesspeople in Tulsa and the surrounding communities. Countryside Cafe will provide a comprehensive menu of favorite meals, snacks and desserts for any diner to utilize. Their full-service approach includes a comprehensive menu and seating options to suit each family, including small children.

  Countryside Cafe will be able to serve over fifty people at one time. The team of owners and staff members are highly qualified and experienced in preparing, making and serving favorite family meals and snacks. Countryside Cafe removes all headaches and issues of finding easy, friendly and moderately-priced meals in Tulsa and ensures all appetites are satisfied while delivering the best customer service.

Countryside Cafe Management History

The Countryside Cafe consists of two experienced restaurateurs with distinctive areas of expertise: Cheryl Nelson and Tammy Overton have over twenty years of experience together in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and honest, favorite foods to Tulsa.

Since incorporation, Countryside Cafe has achieved the following milestones:

• Registered Countryside Cafe, LLC to transact business in the state of Oklahoma.
• Have a contract in place for a 20,000 square foot restaurant space in a family-friendly retail area
• Reached out to numerous contacts to visit the Countryside Cafe upon launch and regularly after the launch.
• Began recruiting a staff of eight servers and four office personnel to work at the Countryside Cafe.

Countryside Cafe Services

The following will be the services Countryside Cafe will provide:

Industry Analysis

The cafe and small restaurant industry is expected to grow over the next five years to almost $500 million. The growth will be driven by consumers who seek favorite foods they’ve always enjoyed. Consumers also want to be served in small, more intimate settings which are relaxing and comfortable. Customers with children will help grow the cafe industry because, as families, they are more relaxed in the informal “down home” comfort of a small cafe versus a large, more formal restaurant.

Costs will likely be reduced as cafes continue to expand and modify their menus to seek out the best, most desirable menu items for consumers rather than spending widely on menu choices that may not be well-received. Costs will also continue to go down due to lower prices on produce and beef within the Oklahoma area. As fresh fruit is more in demand, juices and smoothies will cost less to produce than in the past, as well.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Countryside Cafe will primarily target the following customer profiles:

• Individuals and families within the region
• Small business owners and employees within the region
• City officials and those who work in the business of Tulsa
• Farmers and ranchers in the greater Tulsa regions

Competitive Analysis

Direct and indirect competitors.

Countryside Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mama’s Kitchen

Mama’s Kitchen was started in 1998 by Candy and Jamie Swanson. Originally intended as a truck stop, Mama’s Kitchen grew to include a larger restaurant area in 2005 and has served breakfast and lunch to travelers from that time to the present. Located on the main highway through the city of Tulsa, the restaurant receives many travelers who opt to stop for a meal.

Mama’s Kitchen is twenty-three miles away from the Countryside Cafe. There are a few similarities to the menus served by both restaurants, as homestyle fare is offered. The differences between the two restaurant businesses is found in the family-friendly dining-booth atmosphere of the Countryside Cafe, while Mama’s Kitchen has countertops and bar stools throughout. This makes seating for a family difficult and children are not able to reach the countertops on stools at Mama’s Kitchen, which creates discomfort for children.

Buddy’s Bar & Grill

Owned by Robert “Buddy” Gorman, Buddy’s Bar & Grill is a full-service bar with a small dining room attached. The restaurant is located six miles from the Countryside Cafe. Meals are served at Buddy’s Bar & Grill during lunch and dinner; however, the restaurant is not open for breakfast. Meals are geared toward grilled hamburgers, steaks and fried fish, while the bar menu is laden with appetizer choices served during happy hour each Tuesday afternoon. Robert Gorman is assisted by his sister, Babs, who acts as the lone server in the grill and is known for her fast service and quick wit, which customers find charming. Children are not allowed in the bar, but they can be served in the grill side of the restaurant. The children’s menu is limited to hamburgers or cheese sandwiches served with fries.

Howard’s Family Restaurant

Howard’s Family Restaurant serves breakfast, lunch and dinner in a small dining room attached to the golf country club on the outskirts of Tulsa. It is located ten miles from the Countryside Cafe. Most patrons of Howard’s Family Restaurant are golfers who want to enjoy a meal before or after playing golf. The restaurant is one of a chain of restaurants and, while the prices are higher than those of the other cafes and small restaurants in Tulsa, the restaurant is known by the national marketing of the parent company. Children are served a special kids’ play and dine menu and families are highlighted as the primary target of the chain.

Competitive Advantage

Countryside Cafe will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly-qualified team of the Countryside Cafe.

Marketing Plan

Brand & value proposition.

Countryside Cafe will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a delicious meal in a pleasant surrounding for the entire family.
• Countryside Cafe will offer special discounted pricing for first-responders in Tulsa, including police, fire and hospital staff. Doctors and nurses are also included.
• First-time visitors to the Countryside Cafe will receive a free dessert of their choice, which helps guests feel welcome and comfortable.
• Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Countryside Cafe is as follows:

Word of Mouth/Referrals

Countryside Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients, including guests of all ages. The personal contacts and business associates will follow the new owners to the new cafe and help spread the word of Countryside Cafe.

Professional Associations and Networking

The new owners of the Countryside Cafe, Cheryl and Tammy, will join the civic organizations and trade networks to help build their cafe to its potential. They will become active in the committees for city celebrations, as well, to help build visibility of their cafe and raise awareness of their specialty menu items.

Print Advertising

The Countryside Cafe will send a direct mail flyer to each home and business in Tulsa in the two weeks prior to the launch of the restaurant. The flyer will invite everyone to participate in special discounted offers during the first month of business and offer a free dessert for each person who stops by to check out the area’s newest cafe.

Countryside Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that Countryside Cafe provides. The website will also list their contact information and list their menu and pricing, along with delivery options. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “homestyle cafe” or “cafe near me,” Countryside Cafe will be listed at the top of the search results.

The pricing of Countryside Cafe will be moderate and below or on par with competitors so customers feel they receive excellent value when purchasing their products and services. Certain items, such as the childrens’ menu items, will be priced at a reduced profit margin in order to facilitate larger families that want to visit and can afford to do so with the reduced prices.

Operations Plan

The following will be the operations plan for Countryside Cafe. Operation Functions:

• Cheryl Nelson will be the co-owner and president of the company. She will oversee all business development and manage client relations.
• Tammy Overton will be the co-owner and vice president of the company. She will manage the operations and oversee all staff members.
• Tyler Grant will be the Office Manager who will manage the office administration, client files, and accounts payable.
• Tommy Tucker will be the maintenance employee who will provide all maintenance and repairs at the property.

Milestones:

Countryside Cafe will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease restaurant space
• 5/15/202X – Finalize personnel and staff employment contracts for the Countryside Cafe
• 6/1/202X – Finalize contracts for Countryside Cafe vendors and wholesale accounts
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Countryside Cafe restaurant
• 7/1/202X – Countryside Cafe opens its doors for business

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over twenty years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant.Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Financial Plan

Key revenue & costs.

The revenue drivers for Countryside Cafe are the fees they will charge to customers for their products and services.

The cost drivers will be the overhead costs required in order to staff Countryside Cafe. The expenses will be the payroll cost, rent, utilities, inventory, office supplies, and marketing materials.

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of restaurant customers per Month: 1,000
• Average revenue per Month: $25,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Cafe Business Plan FAQs

What is a cafe business plan.

A cafe business plan is a plan to start and/or grow your cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Cafe business plan using our Cafe Business Plan Template here .

What are the Main Types of Cafe? 

There are a number of different kinds of cafe businesses , some examples include: Take-Out Cafe, Restaurant Cafe, Casual cafe, and Coffee Shop.

How Do You Get Funding for Your Cafe Business Plan?

Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Cafe Business?

Starting a cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop A Cafe Business Plan - The first step in starting a business is to create a detailed cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cafe business is in compliance with local laws.
• Register Your Cafe Business - Once you have chosen a legal structure, the next step is to register your cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Cafe Equipment & Supplies - In order to start your cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cafe business:

• How to Start a Cafe

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Writing a Cafe Executive Summary (Free Samples)

Table of Contents

An executive summary is a vital part of every business plan. It introduces and summarizes essential aspects of your business plan to the reader. An effective executive summary grabs the reader’s attention, keeps them interested, and gets them to look at the rest of the business plan. The  cafe executive summary sample  in this guide should get you on the right track.

A coffee shop is an important business with a lot of competition, so it can only be approached with a business plan. An executive summary is typically written after the entire business plan has been drafted. This enables for proper capturing of all key information. This guide will teach you how to write the most captivating executive summary.

What Is an Executive Summary?

An executive summary is a brief overview of a business plan . It typically includes information about the business concept, target market, target location, competitive advantage, financial projections, and management team. The executive summary prepares the mind of readers and hints at what is to come. 

Typically, investors don’t have the time to read the entire business plan. Therefore, catching their attention with an exciting summary will compel them to read the rest of the plan. 

What Should a Cafe Executive Summary Contain?

A cafe executive summary is a brief overview of a business plan that highlights key points and objectives . It should be direct and convincing and provide readers with a clear understanding of the cafe’s modus operandum. It should also give readers a sense of the business success and profitability.

The following are important details the executive summary should contain:

• The cafe’s name and location.
• Your target market, including the demographic and geographic area the cafe will serve.
• Your cafe’s uniqueness or what sets it apart from competitors.
• A description of your cafe’s menu and any unique or special serving.
• Your cafe’s operational plan, including your opening and closing time, hours of operation, staffing, and equipment.
• The financial plan, including projected sales, costs, and profits.
• Goals and objectives of your cafe, such as increasing customer traffic or expanding to multiple locations.
• The management structure of your cafe, including the names of your partners or investors.

Cafe Executive Summary Sample

Example 1: cup of joe cafe.

Cup of Joe is a new coffee shop located in the heart of downtown. We offer high-quality coffee, espresso drinks, a selection of fresh pastries, and light breakfast and lunch items. Our target market is young professionals and students in the area. And individuals looking for a convenient and comfortable place to meet, work and socialize.

At Cup of Joe, we are committed to providing exceptional customer service and a welcoming atmosphere. Our unique selling proposition is that our coffee beans are sustainably sourced and roasted locally, ensuring the highest quality and taste. Our menu features a variety of classic and specialty drinks and a selection of sandwiches, salads, and pastries.

We will operate seven days a week, from 7 am to 7 pm. And will have a staff of six trained baristas to ensure timely and efficient service. Our cafe will be equipped with a state-of-the-art espresso machine. And a variety of seating options, including comfortable chairs and tables and a cozy lounge area with sofas and a fireplace.

Our financial plan projects annual sales of $500,000, with a net profit of $150,000 sum. We seek an investment of $100,000 to cover start-up costs, including equipment, renovations, and working capital. The ownership of Cup of Joe will be split equally between its three founders. These individuals have 15 years of experience in the coffee and hospitality industry.

We aim to establish Cup of Joe as a popular and thriving coffee shop downtown. Our passion for coffee, commitment to quality, and focus on customer service will set us apart from competitors.

Example 2: Joe’s Coffee

Joe’s coffee is a new coffee shop in the heart of New Orleans. We serve specialty coffees, pastries, and light breakfast and lunch items. The cafe is open from Monday through Friday from 8 am to 4 pm.

Location:  Joe’s Coffee is on Carondelet Street in New Orleans’ Central Business District at 823 Carondelet Street, Suite 101. 

Menu.  The menu includes espresso drinks like lattes and cappuccinos, cold brew coffee, tea selections, and pastries like croissants and scones. Plus, breakfast sandwiches and soups for lunchtime diners.

Executive Members:

Owner/Operator: Joe Benson 

Manager – James Hilary

Head of operations: Anita Baker

Chefs: Monroe Peter, Jasper Rock, Leslie Jones

Financial report.  In its first month of operation, Joe’s Coffee had net sales of $2,000 and incurred expenses totaling $1,600 sum. This leaves the business with an operating profit of $400 in its first month. 

Final Words

First impressions are long-lasting; they impact the readers and help them build an interest in your business plan. Your cafe executive summary is the first impression on your readers, so it’s essential to give it your best shot.

Be as original as possible and communicate everything your cafe entails. You can generate a compelling executive summary in a few seconds using Hey INK . Just like the  cafe executive summary sample  in this guide.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Internet Cafe Business Plan

By using this sample business plan you can see what goes into starting an internet cafe..

Related Topics

E-commerce internet sample business plan, computer repair business plan, wifi kiosks sample business plan.

Click here to view this full business plan

Executive Summary

JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Oregon Economic Development Fund (2) $19,000 of personal savings from owner Cale Bruckner (3) $36,000 from three investors (4) and $9,290 in the form of short-term loans.

JavaNet will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors, Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each.

The financing, in addition to the capital contributions from the owner, shareholders and the Oregon Economic Development Fund, will allow JavaNet to successfully open and maintain operations through year one. The large initial capital investment will allow JavaNet to provide its customers with a full featured Internet cafe.

A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide JavaNet with a customer base that will allow it to be self sufficient in year two.

1.1 Objectives

JavaNet’s objectives for the first three years of operation include:

• The creation of a unique, upscale, innovative environment that will differentiate JavaNet from local coffee houses.
• Educating the community on what the Internet has to offer.
• The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
• Good coffee and bakery items at a reasonable price.
• Affordable access to the resources of the Internet and other online services.

1.2 Keys to Success

The keys to the success for JavaNet are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet from other local coffee shops and future Internet cafes.
• The establishment of JavaNet as a community hub for socialization and entertainment.
• The creation of an environment that won’t intimidate the novice user. JavaNet will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.
• Great coffee and bakery items.

1.3 Mission

As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life.

JavaNet provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that JavaNet provides.

The risks involved with starting JavaNet are:

• Will there be a demand for the services offered by JavaNet in Eugene?
• Will the popularity of the Internet continue to grow, or is the Internet a fad?
• Will individuals be willing to pay for the service JavaNet offers?
• Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as JavaNet?

Company Summary

JavaNet, soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

JavaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that JavaNet provides, will appeal to the audience that does not associate themselves with the computer age.

This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.

2.1 Company Ownership

JavaNet is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors.

2.2 Start-up Summary

JavaNet’s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online.

The communications equipment necessary to provide JavaNet’s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up.

Costs will also be designated for the purchase of two laser printers and a scanner. In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers.

The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business.

2.3 Company Locations and Facilities

A site has been chosen at 10th and Oak in downtown Eugene.

This site was chosen for various reasons, including:

• Proximity to the downtown business community.
• Proximity to trendy, upscale restaurants such as West Brothers.
• Proximity to LTD’s Eugene Station. Parking availability.
• Low cost rent – $.85 per square foot for 1700 square feet.
• High visibility.

All of these qualities are consistent with JavaNet’s goal of providing a central hub of communication and socialization for the Eugene community.

JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

3.1 Competitive Comparison

JavaNet will be the first Internet cafe in Eugene. JavaNet will differentiate itself from the strictly-coffee cafes in Eugene by providing its customers with Internet and computing services.

3.2 Service Description

JavaNet will provide its customers with full access to the Internet and common computer software and hardware. Some of the Internet and computing services available to JavaNet customers are listed below:

• Access to external POP3 email accounts.
• Customers can sign up for a JavaNet email account. This account will be managed by JavaNet servers and accessible from computer systems outside the JavaNet network.
• FTP, Telnet, Gopher, and other popular Internet utilities will be available.
• Access to Netscape or Internet Explorer browser.
• Access to laser and color printing.
• Access to popular software applications like Adobe PhotoShop and Microsoft Word.

JavaNet will also provide its customers with access to introductory Internet and email classes. These classes will be held in the afternoon and late in the evening. By providing these classes, JavaNet will build a client base familiar with its services.

The computers, Internet access, and classes wouldn’t mean half as much if taken out of the environment JavaNet will provide. Good coffee, specialty drinks, bakery goods, and a comfortable environment will provide JavaNet customers with a home away from home.

A place to enjoy the benefits of computing in a comfortable and well-kept environment.

3.3 Fulfillment

JavaNet will obtain computer support and Internet access from Bellevue Computers located in Eugene. Bellevue will provide the Internet connections, network consulting, and the hardware required to run the JavaNetwork.

Allann Brothers will provide JavaNet with coffee equipment, bulk coffee, and paper supplies. At this time, a contract for the bakery items has not been completed. JavaNet is currently negotiating with Humble Bagel and the French Horn to fulfill the requirement.

3.4 Technology

JavaNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet.

The computers will be reliable and fun to work with. JavaNet will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use.

Not everyone has a Pentium PC in their home or office.

3.5 Future Services

As JavaNet grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, JavaNet will continue to add new services to keep its customer base coming back for more.

Market Analysis Summary

JavaNet is faced with the exciting opportunity of being the first-mover in the Eugene cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Eugene.

4.1 Target Market Segment Strategy

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere.

These professionals will either use JavaNet’s PCs, or plug their notebooks into Internet connections. JavaNet’s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

4.1.1 Market Trends

A market survey was conducted in the Fall of 1996. Key questions were asked of fifty potential customers. Some key findings include:

• 35 subjects said they would be willing to pay for access to the Internet.
• Five dollars an hour was the most popular hourly Internet fee.
• 24 subjects use the Internet to communicate with others on a regular basis.

4.1.2 Market Needs

Factors such as current trends, addiction, and historical sales data ensure that the high demand for coffee will remain constant over the next five years. The rapid growth of the Internet and online services, that has been witnessed worldwide, is only the tip of the iceberg.

The potential growth of the Internet is enormous, to the point where one day, a computer terminal with an online connection will be as common and necessary as a telephone. This may be 10 or 20 years down the road, but for the next five years, the online service provider market is sure to experience tremendous growth.

Being the first cyber-cafe in Eugene, JavaNet will enjoy the first-mover advantages of name recognition and customer loyalty. Initially, JavaNet will hold a 100 percent share of the cyber-cafe market in Eugene. In the next five years, competitors will enter the market. JavaNet has set a goal to maintain greater than a 50 percent market share.

4.2 Market Segmentation

JavaNet’s customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee.

The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. JavaNet’s target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people.

In addition to these two broad categories, JavaNet’s target market can be divided into more specific market segments. The majority of these individuals are students and business people.

4.3 Service Business Analysis

The retail coffee industry in Eugene experienced rapid growth at the beginning of the decade and is now moving into the mature stage of its life cycle. Many factors contribute to the large demand for good coffee in Eugene.

The University is a main source of demand for coffee retailers. The climate in Eugene is extremely conducive to coffee consumption. Current trends in the Northwest reflect the popularity of fresh, strong, quality coffee and specialty drinks. Eugene is a haven for coffee lovers.

The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be.

Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. JavaNet seeks to provide its customers with affordable Internet access in an innovative and supportive environment.

Due to intense competition, cafe owners must look for ways to differentiate their place of business from others in order to achieve and maintain a competitive advantage.

The founder of JavaNet realizes the need for differentiation and strongly believes that combining a cafe with complete Internet service is the key to success. The fact that no cyber-cafes are established in Eugene, presents JavaNet with a chance to enter the window of opportunity and enter into a profitable niche in the market.

4.3.1 Competition and Buying Patterns

The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to JavaNet’s (i.e. educated, upwardly-mobile students and business people).

Competition from online service providers comes from locally-owned businesses as well as national firms. There are approximately eight, local, online service providers in Eugene. This number is expected to grow with the increasing demand for Internet access. Larger, online service providers, such as AOL and CompuServe are also a competitive threat to JavaNet. Due to the nature of the Internet, there are no geographical boundaries restricting competition.

4.3.2 Business Participants

There are approximately 16 coffee wholesalers in Lane County. These wholesalers distribute coffee and espresso beans to over 20 retailers in the Eugene area. Competition in both channels creates an even amount of bargaining power between buyers and suppliers resulting in extremely competitive pricing. Some of these major players in the industry (i.e. Allann Brothers Coffee Co., Inc. and Coffee Corner Ltd.) distribute and retail coffee products.

The number of online service providers in Eugene is approximately eight and counting. These small, regional service providers use a number of different pricing strategies. Some charge a monthly fee, while others charge hourly and/or phone fees. Regardless of the pricing method used, obtaining Internet access through one of these firms can be expensive.

Larger Internet servers such as America Online (AOL), Prodigy, and CompuServe, are also fighting for market share in this rapidly growing industry. These service providers are also rather costly for the average consumer. Consumers who are not convinced they would frequently and consistently travel the Internet, will not be willing to pay these prices.

4.3.3 Distributing a Service

The dual product/service nature of JavaNet’s business faces competition on two levels. JavaNet competes not only with coffee retailers, but also with Internet service providers.

The good news is that JavaNet does not currently face any direct competition from other cyber-cafes in the Eugene market. There are a total of three cyber-cafes in the state of Oregon: one located in Portland and two in Ashland.

Heavy competition between coffee retailers in Eugene creates an industry where all firms face the same costs. There is a positive relationship between price and quality of coffee. Some coffees retail at $8/pound while other, more exotic beans may sell for as high as $16/pound.

Wholesalers sell beans to retailers at an average of a 50 percent discount. For example, a pound of Sumatran beans wholesales for $6.95 and retails for $13.95. And as in most industries, price decreases as volume increases.

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How to Write a Business Plan Executive Summary (Example Included!)

How do you turn your brilliant business idea into a reality? You've done your homework and know that to get investors or partners, you need a business plan . But more than that, you want to really stand out and make a strong first impression—and that's where the business plan executive summary steps in.

This key section gives a quick snapshot of your entire business strategy, and is designed to catch the interest of potential investors, stakeholders, or partners. It can be the difference between landing that dream deal or getting lost in the slush pile.

So, what's better than a business plan executive summary example to point you in the right direction? Below, you'll find a great one—plus tips on what to include, what to avoid, and how to craft yours.

What is a business plan executive summary?

A business plan executive summary is a condensed overview of the key elements of your business plan. It introduces your business, what you offer (products or services), your target market, and what sets you apart from the competition. It also outlines your financial projections and funding needs (if applicable) and gives a clear picture of your company description and vision.

Your business plan executive summary could be decisive in several situations:

• Pitching to investors: Investors often make preliminary decisions based on the executive summary. A well-crafted summary can get you a meeting and a chance to present your full business plan.
• Summarizing for stakeholders: Stakeholders need to quickly understand your business's direction and key strategies. An executive summary gives them a concise update.
• Business competitions: In many business plan competitions, judges rely on the executive summary to decide which plans move to the next round.

Now that you understand the importance of an executive summary in a business plan, let’s see the key components that make up a winning one.

What should an executive summary include in a business plan

Crafting an effective executive summary means transforming the most critical elements of your business plan into a clear and compelling story. It's typically positioned at the beginning of the document but is written last to ensure it accurately reflects the entire plan.

Here are the key parts of an executive summary in a business plan:

Mission statement

Your mission statement is the heart of your business; it can grab your audience's attention and clarify your business’s core values and objectives. Briefly describe your company’s purpose and what you aim to achieve.

Company history and management team

Provide a brief overview of your business’s history, noting key milestones and achievements. Introduce your management team, highlighting their experience and expertise. This section helps build credibility and shows that you have a capable team behind the business.

Products or services

Describe the products or services your business offers, focusing on what makes them unique and how they meet market needs. This part should clearly explain the value your offerings provide.

Target market

Define your target customers, including their demographics, needs, and pain points. Highlight the demand for your products or services and how your business meets this demand. Assess your main competitors, identifying their strengths, weaknesses, and market share.

Competitive edge

Identify what sets your business apart from the competition. This could be unique technology, excellent customer service, a strong brand, patents, or trademarks—anything that really gives you an edge. Emphasize these strengths to show why your business will thrive in the market.

Financial projections

Give a high-level overview of your financial projections, covering revenue, profit margins, and growth expectations. This section should reassure readers about your business’s financial viability and potential for success. Do not forget to include the amount of funding you're seeking and how you'll use it to achieve your goals.

Speaking of funding, you can build your dream business with the help of a high-paying job—browse open jobs on The Muse »

How to write a business plan executive summary: Dos and Don'ts

So, how do you write an executive summary for a business plan? Here's what you should do—and what you should avoid.

• Hook them early: Start with a captivating introduction that grabs the reader's attention. This could be a strong opening statement or an impactful statistic that highlights your most compelling value proposition.
• Write with clarity: Keep your language clear and straightforward. Using jargon or technical terms could confuse your audience.
• Tell a story : People are naturally drawn to stories. Try to frame your business plan executive summary as a narrative that includes challenges and successes.
• Focus on impact: Prioritize the most important information. Remember, it's a summary, not the full story.
• Quantify your success: Use data and metrics whenever you can to back up your claims about market size, growth potential, and financial projections.
• Proofread like a pro: Typos and grammatical errors can leave a negative impression. Double (or triple) check your work before sending it out. Don’t just use spelling and grammar check—actually re-read it to catch any mistakes.
• Showcase your passion: That should be the easy part. Just let your enthusiasm for your business and its mission shine through!
• Bury the lead: Don't wait until the end to share your most important information. Start strong and capture their interest right away.
• Be too vague: Instead, be specific and provide concrete details. Vague statements don’t add value or clarity, so they don't belong in your business executive summary.
• Ignore your audience: Tailor your summary to the needs and interests of your audience. Consider what they need to know and what will capture their interest.
• Overpromise and underdeliver: Be realistic about your projections and timelines. Setting unrealistic expectations can damage your credibility.
• Get bogged down in details: Save the nitty-gritty details for your full business plan. Focus on the key highlights in your executive summary.
• Forget the call to action: Tell your readers what you want them to do next. Do you want them to invest? Partner with you? Clearly outline your desired outcome.
• Write in a vacuum: Get feedback from trusted advisors or mentors before finalizing your summary. Fresh eyes can help spot areas for improvement.

Business plan executive summary example

Wondering how these tips look in action? Here's the business plan summary example you've been looking for.

This one is for a fictitious company—let's call it Econnovate—specializing in renewable energy solutions. Use it as a guide to craft your own business plan executive summary.

Mission and vision statements

Econnovate is revolutionizing the energy landscape with innovative, sustainable solutions that empower businesses and communities to embrace a cleaner future. Our mission is to use the power of renewable energy sources to provide innovative, affordable, and sustainable energy solutions to reduce our reliance on fossil fuels and create a more environmentally conscious world.

Founded in 2021, Econnovate is a team of passionate engineers and environmental enthusiasts dedicated to developing cutting-edge renewable energy technologies. Our team boasts over 50 years of combined industry experience, including experts in technology, marketing, and operations. Headquartered in Denver, CO, we operate with a global mindset, serving clients across diverse industries and geographies.

Our products

Econnovate's flagship product, SolarMax, is a cutting-edge solar panel system that offers 20% more efficiency than conventional panels. Additionally, we provide EcoBattery, a state-of-the-art energy storage solution that maximizes the utility of our solar panels, ensuring energy availability even during non-sunny periods. Our products are designed to be both cost-effective and easy to install, making sustainable energy accessible to a wider audience.

The global renewable energy market is expected to grow at a CAGR of 7.8% over the next decade. Our target market includes environmentally conscious homeowners and businesses seeking sustainable energy solutions. With increasing regulatory support and growing environmental awareness, the demand for our products is poised for substantial growth.

Econnovate’s proprietary solar technology not only increases efficiency but also reduces costs, giving us a significant edge over competitors. We not only provide renewable energy solutions but also adhere to sustainable practices in our own operations. Additionally, our exceptional customer service and strong brand reputation further differentiate us in the marketplace. We also offer comprehensive warranties and maintenance services, ensuring long-term customer satisfaction and loyalty.

We project a 30% annual revenue growth over the next five years, with profitability expected to be achieved by year three. Our robust financial model is based on conservative estimates and thorough market analysis. By year five, we anticipate generating $50 million in annual revenue, with a healthy profit margin of 15%.

We are seeking $2 million in funding to scale our manufacturing capabilities and expand our market reach. This investment will enable Econnovate to double production capacity and increase market share by 15% within two years. The funds will be allocated to enhancing our production facilities, boosting our marketing plan, and expanding our sales team.

1. What is an executive summary in a business plan?

It's a concise summary of the key points of a business plan, highlighting the business’s mission, products or services, market, competitive advantages, financial projections, and funding needs. The goal is to give a quick overview that captures the reader’s interest and encourages them to read the full plan.

2. How long should an executive summary be?

An executive summary is typically one to two pages long. It should provide a concise overview without overwhelming the reader. Focus on the most important aspects of your business plan, making sure each point is clear and impactful.

3. Can I use a template to write an executive summary?

Yes! Templates offer an effective structure and help ensure you cover all essential elements. But don't just fill in the blanks. Tailor the template to fit your business and make it your own. (Feel free to use our example as a guide.)

4. Should an executive summary be written in first person or third person?

An executive summary is typically written in the third person to maintain a professional tone. However, if your business plan is for internal use or a more personal presentation, using the first person can be appropriate. The key is to keep your writing clear and professional at all times.

5. How do I make my executive summary stand out?

To make your executive summary stand out, focus on being clear and compelling. Start with a strong opening statement that grabs attention. Use visual elements like bullet points, headings, and charts to make it easy to read. Highlight your unique selling points and ensure your summary is free of complex jargon and technical language.

Remember, your executive summary is often the first impression of your business, so make it count!

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How to Write a Business Plan for Opening a Cafe

• by Lightspeed

minute read

Think of your plan as a roadmap for your entrepreneurial adventure—one that’s easier to create than you might think! In this article, we’ll show you how to write a business plan that will set your cafe up for success.

How to write a business plan for opening a cafe

What is a cafe business plan, start with your vision, study other business plans, building your business plan template, section 1: the executive summary, section 2: how will your cafe business succeed, section 3: study your competition, section 4: analyze your target market, section 5: tell us what you’ll sell and how you’ll sell it, section 6: create a marketing plan, section 7: ownership structure, section 8: your operations plan.

• Section 9: Financial planning

Section 10: Plans for growth

Finally, we’ll end with an example business plan to show you what it looks like in action. 

Streamline your cafe’s workflow with the right technology

Watch the free demo to see how Lightspeed’s restaurant POS can optimize and adapt to your cafe’s specific operations.

  Want a quick summary of what to include in your cafe business plan? Consult this handy table. 

At its core, a cafe or coffee shop business plan is a document that explains what your business idea is and how it will succeed. It answers questions like how much it costs to set up shop, how those costs will be funded and how much money you expect to make from your cafe. A coffee shop business plan includes information about your competitors, target market and pricing structure.

When it’s finished, your business plan can be shown to potential investors, bankers, partners and anybody else who will help you open your cafe. As you can probably tell, it’s an extremely important document, so it’s worth your time and effort to get it right. First, you’ll learn about all the different pieces of information that will go into your business plan and then we’ll help you pull the pieces together.

A business plan is the first step in making your cafe-ownership dream a reality, so take time to dream by laying out your vision for your future cafe or coffee shop. What will your cafe look like? How will it be decorated? Where will it be located? Which items will you sell? Who will frequent it? How will your customers navigate your cafe, from the moment they walk through the door to the moment they swip e or tap their credit card to check out?

Pull inspiration from cafes you love, images you’ve seen, your favorite films or books, even your travels. Then write it all down or post pictures on a wall to create an inspirational mood board . As you spend hours working on your business plan, it will be incredibly motivating to glance up at your initial vision and be reminded of the finish line.

Before you pen your masterpiece, look at business plan examples from your industry: cafes, coffee shops and quick-serve restaurants. Study how they planned their business and make sure that your cafe is on the right track.

Real-world examples from business owners are also invaluable. Seek out current or former coffee shop owners or even franchise owners in your town and ask them how they succeeded and what they would have done differently. While you’re at it, you can seek recommendations for, say, an accountant who can help you write your business plan. Even if local business owners are your future competition, they might be willing to share their experiences.

A blank page can be overwhelming, but there are countless business plan templates available online to help get your started. We’ve outlined the basic sections you should include in your business plan below, as well as further tips on how to build out each one. 

At the end of the day, your template doesn’t have to be fancy or include imagery. The most important thing is that it contains all the necessary information and is logically organized so it’s digestible to anyone reading it.

When a reader opens your business plan, they will see the executive summary first. This gives a high-lev el overview of all the sections in your business plan. A well-written executive summary will get your foot in the door, so be sure to read examples to get a feel for how the summary is worded and to see how all the information is presented.

Just as you thought about the customers who will visit your soon-to-be-open cafe, consider who will read your business plan and tailor the opening paragraphs to your audience. As you’re preparing to open your cafe, your executive summary is the most important marketing tool your cafe has.

It’s designed to capture the attention of your reader, and give them an overview that’s brief and compelling. Here are some tips on writing a strong executive summary:

• Clearly state the purpose and unique value proposition of your business at the start
• Highlight what sets you apart from competitors
• Take your audience and potential investors into consideration as you write
• Summarize the business opportunity you’re presenting

The second section answers questions like, “What problem does your cafe solve?” and “How will your cafe be the solution?” Maybe there is no coffee house or cafe in a busy retail center near you. Or maybe a restaurant just closed downtown.

This summary provides a brief overview of your industry, mentions where your cafe will be located and describes how it will stand out. Will your shop specialize in breakfast sandwiches near an airport? Sell your locally famous pie? You’ve envisioned how your future cafe will be a success. Make sure the readers of your business plan understand that too.

You can talk about the following in this section:

• Your cafe’s unique selling points (these could relate to your menu, brand, other offerings, etc.)
• Your location strategy (how will you maximize foot traffic? What factors were involved in your decision?)
• What your menu will look like compared to competitors 
• A sneak peek into your marketing strategy (more on that later, though)
• How you’ll optimize your operations for efficiency, cost-effectiveness, etc.

The next part of your business plan is usually referred to as the competitive analysis . It explains how your cafe will compete with similar food and beverage businesses—including big coffee chains like Starbucks and fast food giants like McDonald’s. Nearby restaurants, coffee shops and even public gathering areas like movie theaters are all your competition. So now is the time to do the research of visiting your potential competitors and making a note of who their customers are, as well as what’s for sale and how much it costs.

By understanding the pricing strategy for similar businesses, you’ll know how much you need to charge for your coffee, pastries, sandwiches and whatever else you’re selling in order to remain competitive in your particular market. Gross margins (the amount of money you make based on what you sell) for cafes and coffee shops can be high, but small cafes have notoriously small operating incomes (read: profits) due to the high cost of overhead.

However, if you put in the time to undertake a thorough analysis of your competition, your cafe has a higher chance of being successful. By writing down how your cafe will compete against similar businesses, you will convince your reader (and, most importantly, yourself) that your goal of opening a restaurant or cozy cafe is realistic and sustainable.

In order for your cafe to succeed, it needs a steady flow of customers. Unfortunately, attracting foot traffic is not quite as easy as “if you build it, they will come.” In your business plan, your future customers are known as your market , the number of potential customers is your market size and how you’ll reach them is your marketing plan. 

In your cafe or restaurant business plan, you’ll then take your market and divide it further into market segments . For example, if your coffee shop or cafe is close to an elementary school, a market segment might be parents or caretakers who stop by for high-end coffee after dropping their children off at school. Or college students studying for exams as they swig espresso. 

Now that you know what the competition charges, it’s time to create a pricing strategy for your cafe. 

When creating your menu and prices , be smart. You’ll be buying ingredients in bulk, so try to use the same ingredients in many different dishes. Are you thinking of selling wine at your cafe? Liquor, like coffee, offers some of the largest profit margins in the industry, but a liquor license will cost you money and there may be a waiting period, so you might want to start with non-alcoholic beverages.

Don’t be afraid to get creative. If you charge less for a croissant and coffee combination than you do for those items alone, you’ll encourage customers to buy more and cut down on food waste . Once you open for business, you’ll probably end up making changes to your menu. But for the purpose of a business plan, you’ll need to know how much you will charge for the coffee or soup you plan to sell, which you’ll determine by breaking down the ingredients needed to make each item and researching your competition.

Take Toronto cafe and bakery Le Beau , for instance. They’re known for their freshly baked croissants, which come in many different flavors. People go to the cafe specifically for their famous croissants, and of course usually end up buying other items as well. If you want to cultivate this type of loyalty, you’ll have to start early. 

Your marketing plan can be part of your sales plan or it can be a separate section. Will you advertise your specials every morning on social media ? Will you partner with another local business for special promotions? In addition to marketing, this is also a great section to explain your plans for retaining your customers. Will you offer loyalty programs or have your employees give your top customers a free cookie on their birthday? With a cafe point of sale system , it’s easier than ever to reward—and keep—the customers who will frequent your cafe. 

It’s also important to create a strong brand identity. Allow this to guide your marketing plan so that the reader is confident that your business will be able to create more successful marketing campaigns. 

You can also include information about:

• Using your online presence to market your business
• Whether you’ll implement customer loyalty programs 
• Events you plan to host to boost your business profile
• The programs and tools you’ll use to monitor the progress of your marketing initiatives

Your business plan will include the ownership structure of your business. Explain how much experience you and your partners bring to the table and why you’re the right person (or people) to go into business.

Clearly outline the legal structure of your business and what form that will take. That could be an LLC, corporation, sole proprietorship or partnership. To further legitimize your business plan, identify the roles and responsibilities that each owner or partner will take on. Explain how you’ll work together to ensure effective management and decision-making. 

You could even include any plans or contingencies for future ownership, as well as the governance structure of your business and how decisions will be made. 

In this section, you’ll include information about your facilities, employees, equipment and supplies. Think about the direct costs of rent, barista wages, ingredients like coffee beans and technology. Try to get many services out of individual tools, like a POS system that lets your customers check out, your part-time employees clock in and also manages the inventory of your cafe. This will maximize your efficiency and allow you to run your business from one platform, which your employees and customers will also benefit from. 

Approximate how often you’ll need to reorder ingredients like flour and eggs. Carefully considering your operating costs during the business planning stage pays off. For instance, a coffee roaster is an upfront start-up cost, but roasting your own coffee at your cafe can save you operating costs in the long run. Save money where you can (secondhand chairs, anyone?) and don’t scrimp where it’s important, like your espresso machine.

Section 9: Financial planning 

Now you’re ready to craft a financial plan for your cafe. This is usually the most time-consuming and important section of your business plan, especially for lenders and investors. It should include an overview of your start-up costs, an income statement, projected cash flow, a balance sheet and a break-even analysis .

Startup costs

You’ve heard the adage that it takes money to make money, and this is because most businesses need initial funding to get them off the ground. A major reason you might be writing a business plan in the first place is to secure funding, like a business loan, for your cafe, but remember that your start-up funds can come from anywhere. How much money do you need to borrow? Will you dip into your savings? Crowdfund from your fans? No matter where you find your initial financing, a business plan lays out how your cafe will be funded and how that money will cover your business start-up costs.

Income statement

Once you know your start-up costs, operating costs, pricing strategy and target market, you are ready to lay out all this information into an easy-to-digest income statement . Take all of your expenses (mainly operating costs) and your projected sales volume (the amount that you are selling each month based on your pricing strategy and market research) to prove that your cafe business will turn a profit. In your case, create a projected monthly income statement for the first year your cafe will be in business. Explore some examples of income statements to see what your final analysis will look like.

Looking ahead to the future

A big part of writing a business plan for your cafe is figuring out the projected cash flow your cafe will earn over time. Depending on the audience for your business plan, you may have to project your cafe’s cash flow up to five years in advance, broken up into months or quarters. Though this exercise might seem difficult, it’s not impossible. You’ve already completed most of the financial legwork.

Combine those crunched numbers with your personal experience as a customer and a worker to project how much money your cafe will make in the future. Consider seasonal differences, like a spike in business around the holidays if you’re in a busy shopping district, or a lull in business during the summer if your cafe caters to college students. Just like your income statement, these cash flow projections will go into your business plan as easy-to-view statements.

Balance sheet

A balance sheet details the assets, liabilities and equity of your cafe business on the day it opens. It’s generally used to determine how much money a business has to work with. For a small cafe, it’s not as important as the income statement, but it’s useful as a realistic snapshot of the financial health of your restaurant.

Breaking even

Now that you’ve detailed how you will make a profit and you know how much money you are working with, you can approximate how long it will take your cafe to turn a profit. This is called the break-even point.

Did you know? Lightspeed offers funding to businesses through Lightspeed Capital, our merchant cash advance program. Eligible Lightspeed customers can use the funding for any business purpose.

Section 10: Planning for growth

Include a section that discusses potential avenues for expansion in the future. This will show important stakeholders you’ve already started thinking about the future direction of your business.

Review the scalability of your business model and operations to support expansion efforts effectively. Determine whether the infrastructure, systems, and processes you’ll start with can support your visions of growth.

The opportunities you mention could include opening additional cafe locations in new neighborhoods or cities, expanding your product offerings to include catering services or packaged goods, or diversifying into related businesses such as coffee roasting or wholesale distribution.

Example business plan

We’ve created a business plan for a hypothetical cafe called Sip & Savor Café. Keep in mind that it’s shorter than is typical. 

Section 1: Executive summary

Sip & Savor Café is a quaint yet vibrant coffee shop nestled in the bustling downtown district. Our vision is to create a welcoming space where patrons can indulge in artisanal coffee, delectable pastries, and light bites while fostering connections and savoring moments of tranquility amid the urban hustle. With a dedication to exceptional service and a commitment to community engagement, Sip & Savor Café aims to become the preferred destination for coffee enthusiasts and locals seeking a reprieve from the daily grind.

Section 2: How Sip & Savor will succeed

Sip & Savor Café will differentiate itself by offering a curated selection of specialty coffees, locally sourced ingredients, and unique menu offerings that reflect the diverse tastes and preferences of our customers. Our prime downtown location, near office buildings and shopping centers, will maximize foot traffic and visibility. We will optimize our operations for efficiency and cost-effectiveness by selecting suppliers carefully and using a streamlined tech solution while maintaining a strong emphasis on quality and customer satisfaction.

Section 3: Competitive analysis

Through a comprehensive competitive analysis, we have identified key competitors in the area, including national coffee chains and independent cafes. By offering personalized service, a welcoming atmosphere, and distinctive menu items, Sip & Savor Café will differentiate itself from competitors and attract a loyal customer base. We’ll also create a strong loyalty program for our customers to rival the likes of big chains.

Section 4: Our target market

Our target market includes urban professionals, students and local residents seeking a convenient and comfortable place to enjoy coffee and light meals. We’ll create a space that encourages people to sit, stay and work. By understanding the preferences and behaviors of our target market segments, we will tailor our offerings and marketing efforts to effectively reach and engage with our customers. 

Section 5: What we’ll sell

Sip & Savor Café will offer a diverse menu of specialty coffees, teas, and seasonal beverages, accompanied by a selection of freshly baked pastries and sandwiches. We will implement a smart pricing strategy, utilizing high-quality ingredients and creative combinations to maximize value for our customers. Our menu will evolve based on customer feedback and seasonal trends, ensuring a dynamic and appealing selection of offerings.

Section 6: Our marketing strategy

Our marketing plan will focus on building brand awareness, driving foot traffic, and fostering customer loyalty. Strategies include social media campaigns, local partnerships, community events, and loyalty programs to engage customers and generate buzz around Sip & Savor Café. We will also prioritize customer retention through personalized service and rewards programs.

Sip & Savor Café is structured as a partnership between founders Emma and Liam, who collectively bring over 20 years of experience in the hospitality industry. Each partner holds a 50% ownership stake and shares responsibility for day-to-day operations, strategic decision-making and financial management.

Section 8: Operations plan

Our operations plan outlines efficient workflows, staffing requirements, inventory management systems, and quality control measures to ensure smooth and consistent operations. We will invest in modern equipment, staff training, and technology to optimize efficiency and deliver a superior customer experience.

Section 9: Financial plan

Sip & Savor Café will require initial funding to cover startup costs, including leasehold improvements, equipment purchases, and initial inventory. We have secured financing through a combination of personal savings, small business loans, and investor contributions. Our financial projections indicate steady revenue growth and profitability over the first three years of operation, supported by growing customer traffic and cost-effective operations.

As Sip & Savor Café establishes itself as a local favorite, we plan to explore opportunities for expansion, including additional locations and new menu offerings. By maintaining a focus on quality, customer satisfaction, and community engagement, we aim to sustain long-term growth and success in the competitive cafe market.

Keeping the restaurant dream alive

Though creating a business plan can seem complicated, remember that it’s an important step you should take before starting a cafe. A thoughtful business plan proves to others (and yourself) that your cafe can be successful. 

Looking to invest in the right tools for your cafe? Chat with one of our experts to see how cloud software can make your day-to-day more efficient.

1. How profitable is owning a cafe?

Profitability varies, but successful cafes can generate healthy profits with the right management, location, and business model.

2. How do I start a cafe business?

Start by creating a solid business plan, securing financing, finding a suitable location, obtaining necessary permits/licenses, hiring staff, sourcing suppliers, and marketing your cafe.

3. Is a cafe a successful business?

Cafes can be successful if managed effectively, offering quality products, good customer service, and a welcoming atmosphere.

4. How do I write a business proposal for a cafe?

Include sections on your concept, target market, location analysis, marketing strategy, financial projections, and management plan.

5. What is the failure rate of coffee shops?

Failure rates vary, but some studies suggest around 60% of new coffee shops close within the first five years due to various factors like location, competition, and mismanagement.

6. How much do small cafe owners make?

Earnings vary greatly depending on factors like location, size, and business model, but small cafe owners may make anywhere from modest incomes to substantial profits.

7. How much does it cost to run a coffee shop per month?

Costs can vary widely based on factors like rent, utilities, staff wages, inventory, and marketing expenses, but estimates range from several thousand to tens of thousands of dollars per month.

8. Are cafes a good investment?

Cafes can be a good investment if carefully planned and managed, offering opportunities for profitability and growth in the food and beverage industry.

9. Are cafes more profitable than restaurants?

Profitability depends on various factors including location, target market, and operating expenses. While cafes may have lower overhead costs than full-service restaurants, profitability can vary widely between individual establishments.

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Lightspeed is a cloud-based commerce platform powering small and medium-sized businesses in over 100 countries around the world. With smart, scalable and dependable point of sale systems, it's an all-in-one solution that helps restaurants and retailers sell across channels, manage operations, engage with consumers, accept payments and grow their business.

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Donald J. Trump has gone to great lengths to distance himself from Project 2025, a set of conservative policy proposals for a future Republican administration that has outraged Democrats. He has claimed he knows nothing about it or the people involved in creating it.

Mr. Trump himself was not behind the project. But some of his allies were.

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The project was intended as a buffet of options for the Trump administration or any other Republican presidency. It’s the latest installment in the Heritage Foundation’s Mandate for Leadership series, which has compiled conservative policy proposals every few years since 1981. But no previous study has been as sweeping in its recommendations — or as widely discussed.

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