Dissertation Topics in Marketing Actual in 2024

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Table of contents

  • 1 How to Choose the Right Topic for Your Marketing Dissertation
  • 2 Branding Dissertation Topics
  • 3 Digital Marketing Dissertation Topics
  • 4 MBA Marketing Dissertation Topics
  • 5 Interesting Marketing Dissertation Topics
  • 6 Social Media Marketing Dissertation Topics
  • 7 Relationship Marketing Dissertation Topics
  • 8 Fashion Marketing Dissertation Topics
  • 9 Sports Marketing Dissertation Topics
  • 10 Ethics in Marketing Dissertation Topics
  • 11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

  • Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
  • The company branding and its effect on business productivity.
  • What is the significance of social media marketing for brand development?
  • Is there cultural meaning in brands, and why?
  • Branding and its nature. Comprehensive evolution study.
  • The relations between the brand, customers, and their emotions.
  • Why is brand management essential for achieving profitability?
  • Branding and the importance of having a top product that attracts customers.
  • How can the use of digital methods increase brand standing?
  • Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

  • Modern customers and how social media applications can affect their behavior.
  • Marketing and landing pages, and why they are so important to have.
  • Google and Amazon ads and how they are a necessity for online commerce.
  • Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
  • What exactly is the role of the Internet? How does it influence customers’ behavior?
  • Smart devices and their effects on boosting company sales.
  • Is it essential to analyze the consumer’s psychology in marketing strategies?
  • How have stars and influencers affected online sales and strategies?
  • Digital marketing. Is it better for the customer to interact with a machine or an employee?
  • Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

  • Digital and mobile marketing. What are their strengths and weaknesses?
  • Note the difference between offline and online market goods and how clients respond to them.
  • Management and its response to boycotts. What is the proper reaction?
  • What are the customer’s reactions during periods of recession and crisis?
  • Customer profile gender, age, and ethnicity. How do they affect online purchases?
  • What is the importance of a successful branding strategy, and how does it attract loyal customers?
  • How does color relate to brands and affect sales in the clothing industry?
  • Strategies about charity. Why are they important, and how do people regard them?
  • Best sales strategies that make consumers buy food online.
  • E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

  • Should we combine offline with online techniques to increase sales in the digital business model?
  • Politics and their effects on marketing strategies.
  • What are the best and worst parts of SMS marketing? Is it an actual concept?
  • The concept of standardization in the field and how it affects the clients.
  • How does brand value affect the customer’s decision?
  • How do retention and innovation go hand in hand? What are the effects?
  • Family packs and oriented online commerce strategies.
  • Online trends and their impact on marketing techniques. How have they changed during the past ten years?
  • The power of customization in e-commerce and how it affects sales.
  • Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

  • Are Google, Amazon, and Facebook ads convenient for digital trade?
  • Effects of social media and the impact they have on customers.
  • Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
  • Is it good for huge corporations to use social media and focus on younger customer groups?
  • How can products and online services affect customer loyalty to the brand?
  • Are influencers and famous actors a good strategy to increase your audience?
  • Social media and its significance in modern marketing promotion campaigns.
  • How can online content marketing build a larger presence and loyal customers?
  • Are social media suitable for branding or just boosting a company’s sales?
  • Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

  • How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
  • Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
  • How can the decision-making process affect cultural or ethical influences?
  • Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
  • Why is it important for a company to learn more about its client’s psychoanalytical model?
  • Differences between the classes and racial discrimination when targeting different ethnicities.
  • E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
  • What is the risk when dealing with unhappy customers and boycotts?
  • When is it reasonable to change prices, and how do clients see these changes?
  • Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

  • Are fashion marketing strategies mainly aimed at women, and why?
  • Social media applications and their influence over fashion commerce strategies.
  • Fashion marketing techniques and logistics. The importance of proper planning.
  • What are the best ways to identify your clients in fashion marketing?
  • Best ways to create the ultimate customer experience in fashion.
  • Should fashion strategies spin around famous influencers or not?
  • Can sales be predicted effectively in fashion marketing, and how?
  • Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
  • How can data suggest the best decisions in fashion promotion, and why?
  • The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

  • Is it a good idea to use famous sports stars in promotion strategies?
  • World Cup 2022 and its importance for great marketing campaigns.
  • How can Esports be a suitable advertising platform? Best practices in the field.
  • Are behind-the-scenes images a good move in promotion strategies or not?
  • Advertising and betting platforms. Correlations and how these companies advertise on sports media.
  • How can bets influence sports marketing, and how are they connected?
  • Best advertising strategies. Teasers and previews before the start of a competition.
  • Women in sports and how they advance sports marketing.
  • What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
  • Ticket purchases. Why is it one of the best promotion revenue streams?

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Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

  • What is the impact of goods labels on the clients’ purchase behavior?
  • Exploring the depths of Amazonia jungles. Is it green or greenwashing?
  • How do corporate behavior and ethics influence customer sales? Investigation.
  • Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
  • How have spam rules and laws improved online ethics for consumers?
  • Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
  • Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
  • The effects of the code of conduct of some stores. How does it affect customers?
  • Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
  • How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

  • In what ways does a company determine consumer behavior and maximize the benefit from it?
  • Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
  • Client behavior study. Why do women purchase more fashion goods than men?
  • What are the aftereffects of neglecting your target group’s consumer behavior?
  • Consumer behavior. How can the use of indecent language influence the young population to buy more?
  • Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
  • Client’s behavior and why it is difficult to market goods in today’s busy world.
  • Innovation is a way of retaining a brand’s value even after a recession.
  • Product outreach and the consumer’s behavior towards it.
  • Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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Fashion Research Paper Topics: History, Consumer Behavior and Industry Trends

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marketing dissertation ideas 2022

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Research topic idea mega list

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Dissertation Topics in Marketing

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  • Updated on  
  • May 8, 2023

Dissertation Topics in Marketing (1)

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

Marketing: Dissertation Topics

  • What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
  • To what degree does Caffe Nero’s app foster consumer allegiance?
  • How and why can communication marketing be employed to entice new clients through social elements?
  • How does production variety influence policy patriotism among high and low-contact producers?
  • Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
  • How do entrepreneurs grapple with polygamous behaviour among users?
  • Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
  • Growing policy support through long-value distribution management–an event study of UK health brands.
  • What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
  • An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
  • How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
  • Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

  • Involving communal systems when seeking different markets and developing the market interest.
  • Systems companies use acting on customer boycotts.
  • The job of joint buy in a poor industry.
  • Are modernisations useful in building up the number of clients?
  • The relationship between the geographic position and the nature of a system.
  • The benefits groups get from the customisation of their works.
  • Mobile commerce: its powers and shortcomings.
  • The change in prices on offline and wire markets of properties.
  • How serious is the job of branding in the progress of a business?
  • Are there proper limitations in brand selling plans?
  • What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

  • Altering the Marketing Management. What are the new models, functions, processes, and techniques?
  • Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
  • Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
  • Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
  • Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
  • Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

  • How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
  • Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
  • In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
  • Evaluating the power of vision brands’ direct selling via YouTube.
  • How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
  • Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
  • The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
  • Customer loyalty – Behaviour or attitude? A mixed-method analysis.
  • The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
  • Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
  • A case study: Using digital methods to increase brand salience.
  • Using social media marketing to attract customers to brands of small companies.
  • The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

  • In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
  • The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Using social media to reduce the cost of direct marketing
  • Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • The effect of culture on marketing communications: The case of Coca-Cola in India
  • How do supermarket chains overcome language differences in Switzerland?
  • Effects of social media on organisational culture in the UK’s fashion industry.
  • How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

  • The case of Apple: How can firms customise their products?
  • The impact of digital marketing innovation on Apple’s performance
  • Pop-up advertisements: Hit or a miss
  • Celebrities and influencers: Have they changed the game of online marketing?
  • Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Advantages and disadvantages of online advertising in international marketing.
  • The Importance of Marketing mix on non-profit organisations.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

  • What drives customers to buy things from Amazon?
  • What are the benefits and advantages of customer internet reviews?
  • What impact do marketing intelligence and planning have on sports marketing?
  • How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
  • What do customers think about green marketing?
  • What are customers’ feelings about Burberry’s digital marketing efforts?
  • What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
  • How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

  • A content analysis of Food brands Instagram posts.
  • The impact of social media marketing on brand loyalty.
  • Instagram, influencer marking and trust – a critical analysis.
  • Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
  • Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

  • How have spam laws improved marketing ethics online?
  • What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
  • The influence of local culture on business ethics of immigrants- A case study of the UK
  • Vegan vs cruelty-free: the politics of labelling and why it matters
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

  • Analysis and determination of consumer buying behaviour for Coca-Cola
  • Critical research on how AI will help make better marketing decisions
  • Brand advertising and political campaigns: a possible interwoven impact?
  • Analysis of how brands exploit impulsive buying
  • Marketing budgets included by BREXIT
  • The effect of COVID-19 on the global economy
  • The decline in organic reach on social media platforms
  • Do people appreciate being click baited into sponsored posts?
  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

  • Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
  • What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
  • Are switching costs effective barriers to customer retention in the airline industry?
  • How can Amazon.com charge a premium price by using its diverse set of services and products?
  • What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
  • To what extent does Café Nero’s app foster customer loyalty?
  • How and why can relationship marketing be used to attract new customers through social media?
  • How does product quality affect customer loyalty among high and low contact products?
  • Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
  • How do retailers cope with polygamous behaviour among consumers?
  • How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
  • In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
  • How can companies adopt social media for successful development of relationship marketing with customers?
  • What are the challenges for small companies when adopting social media for increasing customer loyalty?
  • Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
  • Exploring the efficacy of customer service chatbots – helpful or frustrating?
  • Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
  • Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Using digital methods to increase brand salience – a case study approach.
  • Do leading brands need to have the products which attract a large number of customer segments?
  • How is brand image affected by product availability for SME?
  • Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
  • How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
  • How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
  • How can innovations sustain brands through the use of social media marketing?
  • Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
  • Using social media marketing to attract customers to brands of small companies.
  • How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
  • Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

  • How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
  • How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
  • Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
  • In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
  • Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
  • How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
  • Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
  • Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
  • How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
  • Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

  • How does innovation and culture influence the market performance of SMEs in China?
  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • What are the effects of social media on organisational culture in the UK’s fashion industry?
  • How is globalisation affecting the organisational culture of Toyota’s global operations?
  • How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
  • How does culture affect the marketing of automotives? The Case of Toyota in China.
  • What effect does culture have on marketing communications? The case of Coca Cola in India.
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?
  • How can banks use pricing strategy to boost customer satisfaction and profitability?
  • How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
  • How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

  • What motivates consumers to purchase products from Amazon?
  • What are the uses and gratifications associated with consumer online reviewing?
  • How does marketing intelligence and planning affect sports marketing?
  • How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
  • What are customers’ perceptions towards green marketing?
  • What are customers’ attitudes towards digital marketing activities of Burberry?
  • What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
  • What are the effects of negative word-of-mouth communications on organisational performance?
  • How does gender effect information processing among consumers of luxury goods?
  • What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
  • How does gender effect selective distortion among luxury goods buyers?
  • What role does learning play among functional online advertisements?
  • Does the importance of beliefs and attitudes vary across low and high involvement products?
  • How does gender influence online purchase behaviour of luxury goods?
  • How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

  • How can firms customise their products? The case of Apple.
  • What are the effects of a successful digital marketing campaign on Dior’s brand performance?
  • What are the benefits and challenges of using social media to market luxury goods?
  • How does using web analytics for digital marketing enhance brand performance?
  • What is the impact of digital marketing innovation on Apple’s performance?
  • What are the benefits and challenges faced by Burberry in using digital marketing?
  • How can firms personalise their products? The case of Nike.
  • An assessment of the value of assortment to customers: The case of Dell Computers.
  • How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
  • How does visual constituency affect site identity and product attitude?
  • How does gender affect online consumption behaviour?
  • How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
  • What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
  • How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
  • An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

  • How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
  • How can brand image be conveyed in a mobile marketing environment?
  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push and pull mobile marketing strategies?
  • How can mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
  • How can marketing managers drive consumer acceptance of mobile marketing?
  • What impact does brand personality have on purchase intentions in the context of mobile marketing?
  • What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

  • How do price adjustment strategies vary in online and offline environments? The case of music sales.
  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
  • Advantages and disadvantages of online advertising in international marketing.
  • Can point-of-purchase promotions be as effective in an online environment as they are offline?
  • How important is location to customer choice in the UK’s airline industry?
  • How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • How important is the Marketing mix for non-profit organisations?
  • The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

  • What uses and gratifications are provided by beauty brands’ social media content?
  • A content analysis of Food brands Instagram posts.
  • An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
  • Does traditional customer loyalty apply to consumer behaviour in social media networks?
  • How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
  • Can firms measure the ROI of their social media marketing?
  • An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
  • Usage, barriers and measurement of social media marketing: Implications for marketing managers.
  • The impact of social media marketing on brand loyalty.
  • How do firms use social media marketing to encourage customers’ purchase behaviours?
  • How do vegan brands use social listening to enhance their marketing strategy?
  • Instagram, influencer marking and trust – a critical investigation.
  • Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

  • The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
  • Exploring Patagonia’s marketing strategy – Green or Greenwashing?
  • The impact of FairTrade labels on consumers’ purchase behaviours?
  • Vegan vs cruelty-free: the politics of labelling and why it matters.
  • What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
  • What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
  • Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
  • How have spam laws improved marketing ethics online?
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
  • The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
  • The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
  • The role of trust in building company reputation and brand equity through CSR initiatives.
  • Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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How to find a good marketing dissertation topic (2021-2022 Edition)

Dec 7, 2021 | Blog , Dissertation

marketing dissertation topics 2021 - 2022

Once again that time of the year when students across the world need to find a marketing dissertation topic is looming. I recently delivered a guest lecture at Henley Business School about the future of marketing, and many of the questions were related to finding good and relevant marketing topics. If you have followed the previous post about it, I published a list of ideas a year ago in this post . Now in this revised version of the post, here are a few ideas and places where you can find good research topics in the fields of marketing:

The Marketing Science Institute (MSI) Research priorities

The MSI publishes every two years a set of research priorities for marketing scholars. In its most recent edition covering 2020-2022 they have identified six major themes: (1) delivering customer value, (2) the evolving landscape of martech and advertising, (3), tools for capturing information to fuel growth, (4) the rise of omnichannel promotion and distribution, (5) organising for marketing agility, and (6) innovation, new product development, and commercialisation. In each of these themes they have listed a number of questions that they considered marketing academics should focus on in answering. You can find the full report here .

Literature reviews

Literature reviews usually summarise an area of knowledge, and the ultimate goal of most reviews is to identify potential research gaps. This year students are lucky, as many well-ranked journals have had a series of special issues around literature reviews. For instance, my co-authors and I recently published a literature review looking at the intersection of AI, consumer research, psychology and marketing. In our review, we identified the main themes, and theories that have been used in these fields, as well as possible future research avenues. The Journal of Business Research recently published a Special Issue on literature reviews in a wide range of topics, including loyalty programmes, the implications on marketing standardisation vs adaptation, customer journeys, artificial intelligence in marketing, interactive digital marketing, and social media marketing. All of these reviews usually examine a substantial body of literature and help you identify some of the research gaps in each of these areas. You can go have a look at this special issue here .

Call for papers

Journals in all areas of knowledge run Special Issues in a wide range of topics. My recommendation is that you look at the 3* and 4* journals in the field of marketing. You can download the latest ABS list 2021 (now rebranded Academic Journal Guide) here . For instance, you can find here some of the calls for papers that the Journal of Marketing has published for some of their conferences and special issues. Each of the calls for papers will have a set of research questions that experts in the field have considered to be relevant. Another useful resource is a Facebook group where calls for papers in the field of marketing are regularly shared.

Once you have found a research question – what next?

In order to ensure a strong research proposal (and a strong dissertation), it is crucial that you have an idea of the potential theoretical contributions of your study. In order to do so, you will need to frame your study within a theoretical lens. Many students struggle to understand what a theory is, and I wrote a short article about it here . You might end up changing the theoretical lens as you read more, or refining where the contribution in your initial theory is. If you’re doing exploratory research, you might find the link to your theoretical contribution only after you have collected and analysed your data. However, regardless of your approach, it is important that you demonstrate that you are engaging with the existing theories and that you have a broad idea (for your proposal) of where your contribution is. It is important to distinguish between theoretical contribution and contextual one. Ofter times students build proposals where only the context is new (e.g. no one else has done research on TitkTok, or no one has compared India vs Thailand in terms of consumer attitudes towards influencer marketing). These are contextual gaps, and even though they are important, you must spend time thinking more about the theoretical gap as well.

Just like in my previous post about marketing dissertation topics, I would also suggest that you consider working in a context where you would like to work in the future after you have finished your dissertation. Interested in fintech or fashion marketing? Well, try to make sure that you bring that element as part of the context of your dissertation.

I hope you found this post useful, and happy researching and writing your marketing dissertation. And remember: a good dissertation is a done dissertation. A great dissertation is a published dissertation. A perfect dissertation is neither.

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60 Interesting Marketing Dissertation Topic Ideas

60 Interesting Marketing Dissertation Topic Ideas

Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and describe all your findings in an original way. To rocket launch your writing process, it is vital to explore the best marketing research paper topics and choose the one and only to complete your assignment. Below you will find dozens of marketing topics to write about; all are fresh, understandable, and easy to write. 

Best Way to Select Brilliant Marketing Research Project Ideas

The most necessary thing you should pay attention to when surfing online for marketing research topics is to grab only relevant solutions that are reinforced by the ideas and concepts of proven experts in the chosen field. It is better to avoid putting into practice innovative or out-of-the-box ideas since you will hardly find enough sources to complement your topic. Always choose marketing topics for research with data accessibility in mind. If you can use the existing literature to build your academic paper, this is always a good sign. If not, it is better to look for a more researchable solution. In other words, if you can collect many credible sources to use during your writing process, you will have a chance to create a top-notch dissertation faster and easier. 

Furthermore, it is important to find a gap in the existing sources that will become the basis of your paper. Of course, this might be extremely challenging, so you might often ask the professor about the consultation on choosing marketing dissertation topics. However, it is always better to make a list of marketing-related topics beforehand to spend your time during consultation more effectively. 

Easy Digital Marketing Thesis Topics and Ideas

When it comes to completing difficult academic assignments that require advanced research and collecting numerous facts, it is better to stick to easy marketing topics you have at least a basic understanding of. Digital marketing is a niche everyone has heard about millions of times. Moreover, it is a practical and modern topic with tons of handy sources available. 

  • The role of marketing campaigns on social media. 
  • Increasing brand awareness among different target audiences online.
  • How to set up customer-centric marketing campaigns to drive online sales.
  • How to improve brand loyalty online.
  • The effectiveness of social media marketing. 
  • Most effective ways to take the best from a marketing campaign launched on a chosen digital channel.
  • Why do people get annoyed by ads, and how to avoid it. 
  • Advantages of using customer targeting techniques and methods.
  • The perspectives of using AI tools in digital marketing.
  • Using digital marketing techniques in the financial sector. 
  • Pay-per-click marketing campaigns: pros and cons.
  • How to find keywords for online campaigns.
  • Digital marketing during the COVID-19 crisis.
  • Online ads: advantages and drawbacks.
  • Using influencers in online marketing. 
  • Data mining marketing principles.
  • Celebrities and online marketing. 
  • Marketing capability and digitalization.
  • TV ads: is this marketing channel still effective?
  • The impact of digital ads on children’s minds. 

International Marketing Research Ideas

Globalization is one of the hottest trends in many fields. Many products and services are sold out to customers from various countries. Thus, international marketing requires completely different approaches and techniques. You can easily choose one of the solutions for your academic paper from the list of marketing research topics below. 

  • The basic features of the international selling environment. 
  • How to launch campaigns designed for audiences in different countries.
  • How global marketing regulations can impact international corporations.
  • Experimental marketing in the United Kingdom.  
  • Selling goods and services globally: top marketing strategies.
  • Internal marketing in the Australian hotel industry. 
  • Most effective techniques for international pricing policies. 
  • The benefits of geo segmentation of the target audience. 
  • Individual customer approach in international marketing.
  • How to avoid discrimination in marketing. 
  • Promotion on Chinese markets: top challenges.
  • Online advertising in international marketing.
  • Modern international brand building techniques. 
  • Target audiences for advertising in India. 
  • Marketing for global non-profit organizations. 
  • International public relations campaigns.
  • Marketing campaigns for aviation.
  • Global trends in online promotion. 
  • The future of radio advertising.

Hot MBA Dissertation Topics You Can Start Writing About Now 

Composing a successful MBA paper might take tons of time and effort. However, if you grab a splendid topic for your academic assignment, the chances are that you will be much more effective during writing. Remember that it is vital to find a healthy balance when choosing the right topic for this type of paper - it should be neither too easy to write about nor too complex. Picking up an idea that corresponds to your academic level is key to successful writing. 

  • How to develop an effective marketing strategy during the coronavirus crisis. 
  • Most innovative customer satisfaction methods: tools and strategies. 
  • The differences between female and male consumer preferences. 
  • The correlation between advertising strategies and corporate ethics.
  • The connection between marketing and psychology of persuasion.
  • The analysis of trends and tendencies in TV advertising. 
  • Factors that improve customers’ purchase intentions.
  • How to use game theories for successful branding?
  • Top brand identity strategies and how to implement them. 
  • Communication barrier and consumerism. 
  • The role of service support in marketing. 
  • Best marketing solutions for small businesses.
  • Standardization in global marketing. 
  • Green marketing techniques and methods in logistics. 
  • Unethical behavior and brand image. 
  • Social responsibility in marketing. 
  • Sales and product packaging.
  • Key factors of relationship marketing. 
  • Marketing across cultures.
  • Market orientation for startups.
  • Charity marketing techniques. 

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266 Marketing Dissertation Topics For The Highest Grades

Marketing Dissertation Topics

It is no doubt that marketing is an essential component of everyday life. Whether it is academic institutions, banks, churches, or even social groups, marketing must be involved. As such, college and university students take marketing as a minor or significant. A professor can test different aspects of marketing depending on the course that one is taking. Do you want to develop a fast approach to writing marketing topics with British writers? Read this article to the last dot.

What Are Marketing Dissertation Topics?

Marketing is selling and promoting a service or product. This process includes conducting market research and advertising to tailor the message according to the needs of the consumers.

Marketing is a common field for those taking an MBA course or any other related communications courses. Students in this field will have to know how to write marketing messages with compelling and creative content. Remember that if a marketing topic does not sell, then no one will buy the product.

Marketing topics should be: Catchy and captivating at first sight Identify what is missing and how the company comes in to fill the gap To help the consumers

Most promotional messages only tend to sell a product without the audience in mind. However, a great marketing message will make the consumer feel like part of the product. It should not seem like one that wants to siphon funds out of the consumers.

Students can get impressive marketing topics from:

  • Reputable online sources related to business and marketing
  • Your class lecture notes
  • The old dusty marketing books on your library shelf

Once you get your marketing topic, you will begin sourcing ideas that will inform the content of your paper. The content should center on informative information on the subject. Below are marketing dissertation ideas to make you a champ!

Branding Dissertation Topics

  • The impact of media on brand awareness of new products
  • What is the difference between real quality and perceived quality in branding?
  • Why brand associations may be detrimental in the end
  • The role of brand loyalty in promoting products and services
  • Why football stars are the best brand ambassadors for products
  • Effects of a person marketing more than one brand on a TV station
  • Latest innovation technologies that make branding a lucrative venture
  • The role of using women in brand and marketing of products
  • Why companies should invest more in branding and marketing
  • Discuss why a new brand attracts more excellent consumers in the initial stages
  • Evaluate the effects of using one brand ambassador for long
  • The role of billboards and posters in brand marketing
  • Why the text used in a branding message matters the most
  • Why children should not be brand ambassadors
  • Analyze the factors involved in choosing a brand ambassador
  • What determines the rates for a brand ambassador?
  • How long should a company advertise a new brand?
  • Why is it essential to incorporate theoretical approaches in branding
  • The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

  • The role of social media marketing on consumer behavior: A case study of youths
  • How are pop-up advertisements affecting buying behaviors?
  • The effect of YouTube ads on how consumers view products
  • Why the frequency of a digital media marketing message may affect its sales
  • Effects of posters and graphics on digital marketing
  • The role of short notes and color choice in digital marketing
  • How the internet is affecting consumer behaviors for the worst
  • Why it is expensive to use celebrities and influencers in digital marketing
  • Effects of short video ads in digital marketing
  • The effects of automated service messaging on digital marketing
  • Why virtual marketing messages on digital media may not be effective
  • The role of AI in consumer digital marketing
  • Why companies should invest in marketing on their landing pages
  • How to analyze the behavior of consumers in a digital media campaign.
  • Why e-marketing is becoming a pain in the back, especially with promotional emails
  • How to develop better relations with consumers on digital marketing platforms
  • Should physical marketers complement digital marketing campaigns?
  • How to identify the best time for digital marketing campaigns
  • The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

  • How companies can identify consumer behaviors and maximize on them
  • Effects of neglecting consumer behavior in marketing
  • Digital tools that can help marketers identify consumer behavior
  • How to gauge the reception of a particular marketing message
  • Why ladies tend to buy more clothes than the men
  • The role of window shopping on the purchase of products: A case of women
  • Why teenagers in urban areas are consumers of technology-related products
  • Effects of selling beauty products to male audiences
  • Why the repetition of marketing messages impacts the consumer behavior
  • Discuss why the adult population does not engage in much buying
  • Why promoting products with controversial celebrities affects their buying behavior
  • Effects of promoting products using indecent language or characters
  • How to build a strong brand online among all audiences
  • The role of product design and brand image on how the audience perceives it
  • How the world wide web is enhancing the outreach of a product
  • How to retain the brand value of the product through innovation
  • What determines the loyalty of a customer to a particular brand?
  • Why it is difficult to market to today’s busy consumers
  • Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

  • The role of Facebook ads in marketing a product to the consumers
  • Why social media marketing is majorly attractive to the young audience
  • Effects of advertising on more than one social media platform
  • The credibility of social media marketing messages in the 21 st century
  • How con artists on social media have made it difficult for buyers to purchase products online
  • How selling in Amazon is transforming social media marketing techniques
  • Discuss the prospects of social media marketing in the face of new technologies
  • The role of an online survey in preparing social media marketing messages
  • Current strategies used by online marketers in the United Kingdom
  • The role of Instagram ineffective social media marketing and branding
  • The role of localization in preparing social media marketing messages
  • How the internet has made global reach by marketers possible
  • The role of social media marketing in demystifying myths about products
  • Effects of perception on online purchasing behaviors
  • How social media marketing improves brand loyalty
  • The role of identity creation in determining online messages
  • Discuss marketing ethics that accompany social media marketing
  • The part of gamification in social media marketing stories
  • The amount of social media presence for global companies

Dissertation Topics In Marketing

  • The evolution of marketing from the 17 th century to date
  • Evaluate the role of the principles of marketing in its practice
  • Discuss why it is essential to have strategic marketing and planning
  • Analyze the scope of marketing for perishable products
  • Discuss the various approaches of marketing in developing countries
  • Compare and contrast between marketing and selling
  • A historical perspective of complex marketing in the 21 st century
  • Discuss the concept of marketing in the 19 th century
  • The role of marketing scholars in determining its practice and success today
  • Discuss the critical role played by Kotler in advancing marketing
  • Effects of viewing marketing from the producers/sellers side
  • Why marketing is essential when the demand of a product exceeds the supply
  • Marketing techniques that help in selling expensive products
  • How to tailor marketing messages to minimize the cost of production
  • Evaluate why the cost of production and a market quantum of profit is essential in marketing
  • Why marketing should deliver the desired products more effectively and efficiently
  • Discuss the role of the consumer’s sovereignty in marketing
  • How to develop marketing messages from customer’s reactions to various product features
  • How to deal with customer complaints in a marketing campaign

Current Marketing Dissertation Ideas

  • The role of coronavirus pandemic in affecting marketing strategies
  • Discuss how the 5 P’s of marketing are transforming with time
  • The role of market segmentation in determining what messages to prepare
  • How targeting and positioning is critical in aggressive marketing
  • Discuss the part of analyzing the marketing environment
  • Evaluate the needs and motivation behind a successful marketing campaign
  • Why group dynamics are essential in identifying the right message for a marketing campaign
  • The role of social surroundings and consumer perception in the current marketing world
  • The role of using ladies in campaign promotions as compared to men
  • Effects of studying consumer behavior, needs, and motivation
  • The part of advertising mix-direct selling on social media
  • Evaluate the role of sales promotion and public relations
  • Why brand evaluation is vital when it comes to identifying new trends in marketing
  • The part of effective communication techniques in marketing
  • How to achieve relationship marketing using social media tools
  • Discuss how cyber and network marketing is affecting the industry
  • Does e-commerce promise a better future for marketers and promoters?
  • Evaluate rural marketing techniques in developing nations
  • What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

  • Discuss why decision making and organization is critical in marketing
  • Evaluate the role of communication and control process in marketing
  • Why human resource management is essential to marketing
  • How to create solutions that deliver satisfaction to the customers
  • The part of engaging stakeholders in marketing campaigns
  • Evaluate the determinants of advertising, sales promotion, or salesmanship
  • Effectiveness of marketing campaigns that target the global economy
  • The amount of information in creating marketing messages
  • Discuss the key concepts and decisions in marketing in a business environment
  • Evaluate effective marketing strategies for business organizations
  • How to conduct consumer behavior research for use in marketing
  • How to apply marketing principles in decision making in information and other organizations
  • How to develop appropriate marketing strategies for information services
  • Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
  • Evaluate the various marketing management philosophies
  • Discuss the different marketing mix variables in digital marketing
  • What determines the decisions for products, distribution, and prices?
  • Why it is essential to venture into international marketing
  • The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

  • Evaluate the effectiveness of concentrated marketing
  • Compare and contrast between differentiated and undifferentiated marketing
  • What is the role of sales forecasting?
  • Why is marketing pervasive across an organization and supply chain?
  • How does marketing make life easier for the consumers?
  • The role of marketing in providing career opportunities
  • How marketing enriches a particular society in various dimensions
  • Ways in which marketing can be entrepreneurial in today’s society
  • The part of Oprah Winfrey’s Show and other ventures in marketing
  • How does marketing expand a firm’s global presence?
  • Discuss the effectiveness of advertising courses in our universities today
  • Why the government has a right to ban advertisements on TV
  • Why heavy advertising increases the sale of products
  • Evaluate the role of political advertising in the UK
  • Why make-up advertisements attract women more
  • How does product placement in a film impact its reception from consumers?
  • Evaluate the features of a non-profit advertisement
  • The role of ads in determining a society’s culture
  • Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

  • Why consumer expertise is vital in determining advertising strategies
  • Evaluate factors that affect corporate identity in an international scene
  • Why brand strategy is critical in assessing the progress of a marketing venture
  • The role of content marketing in determining sales
  • Why is digital marketing gaining among the young population?
  • Discuss the role of inbound marketing in appealing to consumer preferences
  • The part of marketing campaign planning in achieving its success
  • Why a market plan and budget is essential in the initial stages
  • Evaluate why a service or product launch is necessary
  • Analyze the various aspects of strategic marketing
  • A case study of campaign examples that led to significant sales
  • Campaign measurement tools for strategic planning of marketing outcomes
  • Analyze the role of competitive positioning in marketing
  • The part of copywriting and graphic design ineffective marketing
  • Why corporate identity matters in marketing strategies
  • Discuss the place of creative development preparing marketing messages
  • Why does customer lifetime value issue in any marketing campaign?
  • Evaluate the role of customer relationship management in marketing
  • Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

  • Why is direct mail ordinary in the United States?
  • Evaluate various distribution channels that determine the success of a product
  • Effects of events and trade show on the success of products
  • Effective marketing campaign planning for digital products
  • The role of marketing collateral in advertising strategies
  • Analyze various marketing department procedures in the UK
  • The part of constant messaging as a marketing tool
  • Evaluate the effects of metrics and forecasting in marketing
  • How are partnerships transforming the marketing arena in the 21 st century?
  • Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
  • How Return on Investment determines the marketing strategies
  • How is Search Engine Marketing transforming the practice?
  • The role of TV, radio, and outdoor media in marketing
  • Evaluate the effectiveness of vendors and websites in marketing
  • How does publicity influence the progress of a product online?
  • The role of an effective pricing strategy in marketing
  • How does recruiting affect the marketing of a company?
  • Policies and legislations that transform marketing
  • The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

  • Why fashion marketing techniques are mainly for women
  • Effects of having fashion marketing promotions on social media
  • How to identify potential clients in fashion marketing
  • Describe the role of anticipating the specific fashion needs of the consumers
  • Evaluate the part of predicting, tracking, and creating trends in styles
  • How to forecast sales in a fashion trend cycle
  • How to conceptualize and design fashion products for various audiences
  • How to determine the resources needed for a fashion marketing campaign
  • Logistics involved in the promotion and distribution of fashion products
  • The role of planning the pricing of fashion products
  • How to craft advertisement campaigns for fashion to attract buyers
  • How to create enticing and exciting fashion experiences
  • Effects of advertising fashion products in beauty parlors
  • Marketing techniques necessary for navigating the trendy fashion industry
  • Goal-oriented campaigns for fashion that can attract the young population
  • Evaluate customer behavioral data for fashion campaigns
  • The role of data-driven decisions for fashion campaigns
  • Emerging technologies for marketing campaigns
  • Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

  • Effects of using footballers as brand ambassadors
  • The role of EURO 2022 in advancing marketing campaign strategies
  • How ticket purchase is an excellent avenue for marketing
  • Evaluate the part of ‘Over the Top’ content in sports advertising
  • How Artificial Intelligence technologies shape sports marketing
  • How to incorporate augmented reality in sports marketing
  • How wearable apparel is vital in sports marketing
  • The role of E-Sports in the marketing of products
  • How betting companies are advertising on sporting platforms
  • How women in sports are advancing sports marketing
  • The part of running a sporting contest on sports marketing and promotion
  • How to retarget contest participants in sports marketing
  • The function of a survey in sports marketing campaigns
  • Evaluate the role of sharing pre-match teaser content on the sale of tickets
  • How does posting behind-the-scenes footage attract more viewers?
  • The role of sports influencers in enhancing sports marketing
  • The part of sharing memorable moments on sports marketing
  • How post live updates of a match determine the number of viewers next time
  • How gambling has affected sports marketing

International Marketing Dissertation Topics

  • The role of relationship marketing in the international space
  • Why direct marketing may not be effective in global marketing
  • Evaluate the various cultures of global marketing
  • The part of online technologies on global marketing
  • How consumer psychology affects global marketing
  • Relationship between global marketing and mobile technologies
  • Ethics in international marketing
  • Generating international customer loyalty
  • Effects of switching costs in international markets
  • Effects of product quality on global marketing
  • Social media and global marketing
  • Small companies and global marketing
  • Effectiveness of online consumer tribes
  • Perceived risks in global marketing
  • Digital international marketing techniques
  • Segmentation and international marketing
  • Innovations for international marketing
  • Corporate social responsibility in international marketing
  • Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

  • Branding and naming
  • Public and media relations
  • Intellectual property
  • Telemarketing
  • Online reputation management
  • Psychological marketing
  • Analytic marketing
  • Affinity marketing
  • Event marketing
  • Cross endorsements
  • Shared incentives in marketing
  • Benefits for consumers
  • Online public relation tools
  • B2B versus H2H marketing
  • Marketing mix strategies
  • Millennial to marketers
  • Marketing mistakes in the 21 st century
  • Psychology of color in marketing
  • How to repackage marketing messages

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Marketing Dissertation Topics 2023 | Engaging Ideas for Top Grades

Best Marketing Dissertation Topics

Table of Content

2. Leadership

5. strategic management, 6. project management, 7. business management, 8. corporate governance, 9. operations management, 10. branding, 11. consumer behaviour, 12. cross cultural marketing, 13. dissertation topics on 4p's of marketing mix, 14. relationship marketing.

  • 1. Incomplete Information About the Requirements
  • 2. Lack of Decision-Making Skills
  • 3. Improper Knowledge of the Subject
  • 1. Understand the Requirements
  • 2. Choose a Subject with a Broad Scope
  • 3. Research for More Knowledge
  • 4. Find a Topic of Your Interest
  • 5. Check for the Topic Relevance
  • 1. Not Communicating with the Mentor
  • 2. Not Using the Resources Properly
  • 3. Not looking into the big picture

Is your marketing dissertation taking a toll on you? If yes, here is a way to escape all those struggles. Wondering what it is? Go through this blog to know more about it!

An MBA in marketing is a course that most students pursue to build a strong career. This study helps the student strengthen his subject knowledge but also helps him develop skills like decision-making, analyzing, conducting surveys, preparing case studies, and many more. Another essential part of this course is the dissertation.

The dissertation is the final task assigned to a student pursuing this course. In this task, he has to go through what he was taught and learned throughout the system and then prepare a document. For the same, he needs to conduct in-depth research, surveys, studies, etc. But, this is also one of the complicated tasks to complete. And the most challenging part of this is choosing a topic for the dissertation .

If you are also one of those students struggling with deciding which topic to write a dissertation about. On the other hand stuck with choosing best dissertation topics in marketing , then here are some topic suggestions to help you.

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100+ Latest Marketing Dissertation Topics & Ideas for 2023 

  • What is the concept and outcome of a management audit?
  • Study the impact of foreign direct investment on economic growth.
  • What are the advantages and risks linked with portfolio maximum policy?
  • Explain the impact of innovation-related investment and management performance.
  • What are the financial risks faced by a business in today's modern business environment?
  • Explain the merits and demerits of the mobile banking in the developed countries.
  • Behavioral Finance and Traditional Finance: How do you differentiate both?
  • How does leadership impacts management in any IT sector?
  • What is the impact of management on organizational efficiency?
  • Conduct a systematic analysis of transformational leadership.
  • Perform an in-depth study on charismatic leadership.
  • Explain the importance of leadership style in contextualizing the goal clarity of an organization.
  • Effects of social media on the educational leadership.
  • What are the impacts of technology on educational leadership?
  • How have fashion gradually evolved over the years?
  • Explain the fashion sense in the youth of the 20th century.
  • Explain if clothes can represent the personality traits of a person?
  • Explain the evolution of bows and ties into the male fashion industry.
  • What is the role of women in society regarding changing fashion trends?
  • How can a class promote the culture? Explain about its role.
  • Basic tools used in the fashion marketing.
  • List a few talented singers of 60s.
  • How does the music industry work on today's date?
  • What does one need to become a successful singer?
  • What are some tricks to get the best out of a music player?
  • Howcan people with a hearing problem listen to the music?
  • Is the Quality of Music Education Good Enough in University or College?
  • Is it True that Melody Can Influence Our Life Decisions.
  • Explain strategic management in the public sector.
  • A study on strategic management of middle management.
  • Perform a study on strategic management in the social media era.
  • Analysis of conflict resolution in a strategic management team.
  • Comparative analysis between stakeholder and strategic management.
  • Major challenges and difficulties of strategic management literature.
  • What is the strategic management in the public sector?
  • Explain the similarities and differences in project management practices.
  • Conduct a detailed review of current literature and project management.
  • What is the impact of project length on management control and quality?
  • How do organizations justify their software development methodology choices?
  • How important is it to explore leadership qualities for successful project management?
  • Project management: Explain in depth the literature review on the stakeholder theory.
  • What are the major reasons behind the delays in construction projects?
  • What are the effects of using managed print services?
  • Conduct a social media analysis on advances in advertising.
  • How to use six sigma for increasing the operating efficiency?
  • How to go green, cutting off the office expenses in big businesses?
  • How is customer engagement management affecting technological advances?
  • Significance of staff motivation incentives on productivity.
  • How do you explain short term management and its risks?
  • Detailed analysis of the corporate governance policies.
  • An in-depth analysis of corporate governance practices.
  • Conduct a systematic review of good corporate governance policies.
  • Explain the impact of block holders on corporate governance policies.
  • Explain the effect of corporate governance policies and practices on developing economies.
  • Major impacts of corporate governance policies on voluntary corporate disclosure of listed companies.
  • What are the changes in corporate governance during Covid-19?
  • Evaluate the supply chain function in operations management.
  • Explain the role of company employees in effective strategy implementation.
  • Conduct an analysis of the tools and methods used in operations management.
  • Conduct a comparative analysis of operations management for products and services.
  • What are the factors based on which management decides whether to manufacture in the house or outsource?
  • What is block chain technology and its impacts on the supply chain in the UK?
  • What is the influence of the information technology on the manufacutring firms?
  • From Failure to Success: The power of Branding for small businesses.
  • Discuss the Influence of branding over customer psychology.
  • Can Brand Marketing limit the business scope?
  • Risk involvement in the creation of brand image.
  • How quality works in the sustaining of brand?
  • Social responsibilities of a company's brand manager: Societal expectations.
  • How separation and merging of leading brands affect the growth?
  • How purchasing power of target audience affects the marketing development of a company?
  • How do numbers affect customers psychology, and how to get maximum benefit from it?
  • Does creation of need still work with predisposed customers?
  • How does branding affects consumer behavior?
  • Flea-market strategy for building strong customer base.
  • Does marketing research for ascertaining consumer behavior, before product prototyping, help in minimizing the potential risks?
  • How to take benefit from word-of-mouth publicizing, Customer motivation.
  • How to deal with the language barrier for effective marketing?
  • The influence of family culture in the building of loyal customer foundation.
  • How does national culture affect the sales of exported goods?
  • What role does social status play in the pricing strategy?
  • Overcoming the cultural differences to market nation-oriented services: Japanese cuisine exposure.
  • Influence of quality products while dealing with predominance of local marketers.
  • Promotive marketing for vogues: Launching of new series of products.
  • How does Pricing affect the sales in E-commerce sites?
  • Why do online brands promote their business on seasonal basis?
  • How geographical plates affect the needs and demands of denizens?
  • Does the quality of product overcome the lack of promotional activities?
  • Influence of branding on promotional activities for the launch of new products.
  • Can market risks be overcome by conducting research in between the product life cycle?
  • Developing a pricing strategy based on the location of target audience.
  • What are the basics that Relationship Marketers can learn?
  • Three ways process niche players can connect with the C-Suite
  • Six steps on how to build an Instagram Influencer Campaign
  • Develop rapport with Influencers via Social Media
  • Small data can help businesses be more human
  • Strategies for maximising client loyalty and value
  • How to create emotional connection with your customer?

These are some amazing topics compiled from the most popular categories of marketing dissertation. However, if you have decided a topic and are wondering, ‘ how to write a dissertation title? ,' seek help from our experts!

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Why Do Students Struggle to Choose a Dissertation Topic?

Choosing a dissertation topic is no less than fighting a war for students. There are many reasons behind this, but here are a few common ones:

1. Incomplete Information About the Requirements

The first thing that a student should look for is a requirement. Based on these requirements, a student can choose a theme and then the topic for the dissertation. But, things get a bit messy and challenging when he doesn't know about them either.

2. Lack of Decision-Making Skills

The next thing that plays a vital role in a student's ability to choose a topic is decision-making capability. This is a skill that not just a student but everyone should develop. When there are numerous topic ideas, these skills become a saviour for the student.

3. Improper Knowledge of the Subject

For a student, gaining enough knowledge of the subject is essential so that he can divert and direct the dissertation accordingly. On the other hand, if a student lacks the subject ability, he cannot get an idea about the probable topics on which he can write a dissertation. 

So, these are the three main reasons why a student faces a struggle while choosing a topic for his dissertation.

How to Choose an Interesting Marketing Dissertation Topic?

Feeling anxious or helpless while choosing marketing dissertation topics? Not anymore! He is a step-by-step guide to help you choose an interesting marketing topic for your dissertation.

1. Understand the Requirements

When choosing a dissertation topic, the first step is understanding the task's requirements. When you get a clear idea of the requirements, you know the boundary and limits for researching your topic. This, thus, helps in determining a relevant topic easily.

2. Choose a Subject with a Broad Scope

The next step is to check the scope of the chosen subject. A dissertation is a lengthy and detailed document, unlike assignments. So, you should be able to gather enough information on this subject to make it informative. Thus, choose a topic with a good scope.

3. Research for More Knowledge

Research the subject from different perspectives to gain more information on it. For example, you can try the 4Ws & 1H approach to look into the ‘what, why, where, when, and how of the subject. This helps in seeking an out-of-the-box idea for the topic.

4. Find a Topic of Your Interest

You can try sitting in a calm place and brainstorming for your interest. Put down all the ideas you feel interested in related to the subject in a notebook. And once you are done with all your mind dumping, you can take a break and relax before moving to the next step. 

5. Check for the Topic Relevance

Out of all the topics you took note of, strike off the ones that are not or least relevant to your subject. Then shortlist the ones that are highly relatable to your subject. Now finally, choose one topic from the list you have noted down.

Follow this simple 5-step process and choose an impeccable topic for your marketing dissertation. Now, this seems easy, right? But wait! You are not yet done! Out of this excitement and sometimes overconfidence, you make silly mistakes in your dissertation. Read the below section to know more.

3 Mistakes to Avoid While Choosing a Dissertation Topic

“If you're making mistakes, it means you're out there doing something.” - Neil Gaiman.

Making mistakes is acceptable, but not learning from them and repeating them all the time without realization is not!

In every work, there is a probability that you may make a mistake in it. Similarly, you also make mistakes while choosing dissertation topics for marketing. Want to know what are they? Here are a few listed below:

1. Not Communicating with the Mentor

The first mistake many students make during their dissertation topic selection is not communicating with their mentor. Yes! Whether it be a committee mentor, your professor or a senior, you should always talk to them and consider their advice so that you do not have to face any troubles later.

2. Not Using the Resources Properly

Various resources available for a student can help him gain ample knowledge on any subject. But, not making the best use of them can lead you into a do-or-die situation. You can go through books, journals, and articles available in the library or blogs on the internet for this purpose.

3. Not looking into the big picture

Students often make this mistake when they do not look into the bigger picture. Yes! They just find an interesting section for their dissertation and go for that topic without learning if it has enough scope for writing an entire dissertation. This mistake often leads them to lack information or too much information for a document like a dissertation. Thus, make sure to calculate well and research well, keeping the dissertation length in mind for better results.

Make sure not to repeat these mistakes while  writing your dissertation on marketing, or else you may end up losing valuable grades in your work. 

“Who Can Help Me With My Marketing Dissertation Writing?”

Are you struggling to complete your marketing dissertation on time? Then, turn to the Assignment Desk and get our  marketing dissertation help to drive all your troubles away! Wondering how we can do that? Read below to know more.

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So, what are you still waiting for? Contact us immediately for the best assistance in your marketing dissertation topic selection and writing!

Additionally, you can go through some of the best  Psychology Dissertation Topics suggested by our expert writers.

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71+ Research Paper Topics & Ideas for Marketing Students  

marketing dissertation ideas 2022

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

  • Discuss the factors involved in selecting a brand ambassador.
  • Check whether marketers are relying too much on digital material to drive sales.
  • Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
  • Exploring the emerging idea of micro-moments in the world of online business.
  • Assessing YouTube direct sales potential for vision brands.
  • For B2B markets, creative digital marketing management.
  • The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
  • How can businesses use social media to nurture relationships with their customers?
  • The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
  • An examination of grocery companies’ Instagram feeds.
  • What is good digital marketing, and what benefits does it offer for business development?
  • A study compares Facebook ads with Google ads. Which one makes more money?
  • To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
  • Is it worthwhile to analyze customer psychology in the context of digital marketing?
  • How to evaluate consumer behaviour in a digital media campaign?
  • Assessing the human factor system of trust using an online retailer.
  • How does digital marketing change the dynamics of the marketing period and the sale of goods?
  • The reach of the company page can be increased through the content that food brands post on Instagram.
  • What impact do landing pages have on marketing? What should land pages not do?
  • What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

  • Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
  • Describe the reasons why a new brand initially attracts more exemplary customers.
  • Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
  • What is the impact of someone advertising multiple brands on TV?
  • How do different product categories affect the relative weight of tangible and intangible brand equity?
  • The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
  • A case study approach to increasing brand awareness using digital methods.
  • Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
  • Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
  • How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
  • Why is it essential to apply theoretical concepts to branding?
  • The impact of branding on sales in public transport.
  • Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
  • How can companies use CSR to strengthen their brand equity? The example of Body Shop.
  • How can marketing innovations in social media help companies survive?
  • Why should companies spend more on marketing and brand building?
  • Can a supermarket’s brand products convey brand equity in low-price departments?
  • Using social media marketing to build small business brands.
  • How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
  • The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

  • How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
  • How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
  • Creating a direct marketing information system and evaluating its performance.
  • In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
  • How can companies benefit from artificial intelligence and its role in direct marketing?
  • Targeting different nationalities and social classes with racial bigotry and prejudice.
  • Evaluating the YouTube direct marketing performance of cosmetics companies.
  • In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
  • Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
  • Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
  • What influence does the message length have on direct marketing messages? A comparison between online and offline media
  • Assessing the importance of consumer data and privacy in direct marketing strategies.
  • Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
  • Can online marketing be used as a more effective technique for a group than for an individual?
  • What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
  • The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
  • Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
  • How much force can change current consumer behavior patterns that deviate from society?
  • The impact of cultural differences and foreign influences on decision making.
  • Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics   HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

  • Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
  • The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
  • Why is Facebook discussed more often than other platforms in the context of social media marketing?
  • Should large companies use youth-oriented social media such as Instagram and TikTok?
  • The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
  • Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
  • What benefits and pleasures make beauty brands’ social media content offer?
  • An examination of food brands’ Instagram posts.
  • A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
  • Why are practical Facebook apps so much less popular than their amusing counterparts?
  • How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
  • An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
  • Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
  • Do social media users behave in the same way as traditional customers?
  • What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
  • What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
  • A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
  • Use, barriers and measurement of social media marketing: implications for marketing managers.
  • How can companies use social media marketing to influence their customers’ buying habits?
  • How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

  • What is the impact of innovation and culture on SME performance in Chinese markets?
  • Examining the effectiveness of native advertising in the US, UK and China.
  • What impact does social media have on the corporate culture of the UK fashion industry?
  • How has globalization changed Toyota’s organizational culture around the world?
  • The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
  • Do values, beliefs, and convictions have an impact on companies around the world?
  • Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
  • Analyzing the same marketing strategy in different markets can lead to business failure.
  • The impact of cultural diversity on supermarkets in the UK.
  • How do cultural differences affect marketing communication? The situation of Coca-Cola in India
  • How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
  • Does the language have an impact on a brand’s identity? A case of Coca-Cola.
  • Integrating and evaluating regional differences within national marketing culture.
  • How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
  • The influence of individuality and collectivism on the purchase of smartphones
  • Can car manufacturers afford to treat customers as one big homogeneous group?
  • How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
  • Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
  • How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
  • Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

  • How does consumer knowledge affect product purchases and purchasing decisions?
  • Impact of bad advertising on customer behaviors.
  • Wall-Mart customers’ perceptions of in-store and online shopping.
  • What motivates customers to buy from Amazon?
  • What are the benefits and advantages of customer reviews on websites?
  • How can companies effectively use Big Data to better understand the psychology of their customers?
  • What do consumers think about green marketing?
  • Understanding consumer psychology will help you create marketing plans that work.
  • What impact do marketing research and planning have on sports marketing?
  • Assessing consumer attitudes and behaviors concerning luxury goods.
  • What impact does bad word of mouth have on a company’s performance?
  • How does gender affect how customers of luxury products process information?
  • What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
  • How does the gender of luxury product buyers affect selective bias?
  • What role does education play in functional internet advertising?
  • Do attitudes and beliefs’ importance differ for low and high-involvement goods?
  • How does gender affect the way people buy luxury products online?
  • What influence does social media have on the buying habits of luxury products in the fashion industry?
  • An analysis of consumer psychology, attitudes, and the marketing of fashion goods
  • What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

  • What elements distinguish a consumer’s choice of the most and least socially responsible companies?
  • Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
  • How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
  • Gender inequalities and their impact on perceptions of corporate social responsibility.
  • Building corporate reputation and brand equity through multiple CSR initiatives.
  • The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
  • Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
  • The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
  • The relationship between corporate social responsibility and marketing ethics.
  • How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
  • How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
  • What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
  • What do consumers demand from companies in terms of ethics?
  • How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
  • Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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Digital marketing transforms typical marketing methods by leveraging digital channels, data analytics, and personalized targeting to reach wider audiences, track campaign performance in real-time, and deliver tailored messages, leading to increased efficiency, effectiveness, and ROI.

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Use or get inspired by our collection of trending computer science dissertation topics, collected by experts, to start your dissertation.

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Sports Marketing Dissertation Topics

Published by Owen Ingram at December 29th, 2022 , Revised On October 9, 2023

Whether you are a die-hard fan or part of a sports brand, you will need to learn about the idea of sports marketing at some point. The most challenging aspect of sports marketing is securing and activating sponsorships, building relationships with customers, and getting brand approvals.

This article will also provide insights on some of the best sports marketing dissertation topics to get started with your assignment without help.

What is Sports Marketing

Sports marketing can involve promoting an event, a tournament, a player, a team, or a league. Besides advertising and promotion, sports marketing strategies include sponsorship management, event production, and broadcasting.

Online sports marketing helps sports enthusiasts promote their brands, products, and services with the help of the internet.

Sports marketing allows athletes and businesses to showcase their skills and abilities instead of traditional marketing methods. So, if you are looking for sports marketing dissertation topics, know that it is a great choice, and we can help you with ideas.

Other important links to visit: Dissertation Topics on Facebook Marketing , Dissertation Topics On Twitter Marketing , Marketing Management Dissertation Topics

Types of Sports Marketing Thesis Topics

No matter what type of sports team you manage or what kind of practice you advertise, marketing can help you go far without spending a fortune.

It’s no longer necessary to have cable TV to attract viewers to your sports channels. With the changing times, sports marketing has also changed. Brands and individuals use sports marketing today to reach a broad audience. However, this type of marketing also involves collaboration between companies to develop effective sports marketing campaigns.

There are three types of sports marketing

Traditional sports marketing

Ads in newspapers, television commercials, and sponsorships are often used as conventional advertising techniques. You can read a broad audience through this type of sports marketing.

New media sports marketing

This type uses mobile services and online social networking sites to reach its audience. Through social networking sites like Facebook and Twitter, consumers can interact with one another.

Direct response sports marketing

Direct marketing involves selling products directly to consumers through mail campaigns, websites, and phone calls. Sports merchandise salespeople do direct-response marketing.

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List of sports marketing dissertation topics

You may want to consider the following sports marketing dissertation topics for your dissertation or thesis.

  • Importance of athletes endorsements in the sports industry in the UK for athletes and sportsmen
  • The effect of women athletes on marketing campaigns
  • The impact of social media on sports. An analysis of how teams are using Twitter to keep their fans.
  • Combining the best of pleasure and sports: An analysis of scuba diving marketing
  • Building solid sports marketing brands to improve international sports advertising through mainstream media channels.
  • Role of super bowl ads in sports marketing with respect to ever-changing market-development trends.
  • Importance of sports marketing among athletes and sports enthusiasts on the national level.
  • Relationship between sports and entertainment marketing to engage fans from the grass-root level.
  • Role of Advertising to increase sales of common sports goods through social media marketing.
  • A primary study on SMEs support for sports marketing
  • Role of segmenting the audience for effective sports marketing at a large scale
  • A breakdown of the Average ROI of sports marketing by the million-dollar sportswear brands.
  • A Comprehensive Guide To Sports marketing scope and future of AI to Maximize The results
  • Why sports marketing mainstream media coverage is the new trend for 2022
  • Sports marketing implications in Olympics on both national and international levels.
  • Role of Brand sponsorships and events in increasing hype for the new sports-products launch

Benefits of sports marketing

Sports marketing aims to increase sales by gaining brand awareness, exposure, and exposure to your target audience. If you’re trying to convey value, this could be a great sports marketing dissertation topic to write on and inspire your readers. Sports marketing has several additional benefits, including:

Increasing customer interest

Marketing your team or league also means reaching potential customers interested in something other than your offering. Reaching out to new people and introducing them to your product increases the likelihood of them becoming paying customers.

Creating stronger relationships

Sports marketing can help companies build stronger relationships with their target audiences. Businesses, clients, and employees can benefit from this. Sports marketing can also increase brand loyalty and create an emotional connection with customers.

Increased revenues

Sports marketing strategies can generate additional income from ticket sales by increasing the hype around sports events.

Staying ahead of competitors

In the business world, it’s all about staying ahead of the competition. Sports marketing gives you a unique opportunity to do just that. You can tap into a new customer base by aligning your brand with a popular sport or team and beating out your competitors.

Bringing the audience on board

Although bringing the audience on board is a bit difficult, it is the most exciting part of sports marketing to target the correct type of audience, especially generation Z, for their immense interest in sports.

Developing a complete picture

The key to sports marketing is understanding the different types of sports consumers and developing a complete picture. Your product and services will be more accessible to market to athletes and teams once you have all that information.

If the right approach is taken, there are numerous ways to do sports marketing, including general broadcasting, advertising, marketing, and social media.

The 5 Ps of Sports Marketing

To ensure you’re on the right track with your next sports marketing strategy, consider these 5 Ps.

From product, price, and promotion to public relations and place, the 5 Ps of sports marketing can help your target your audience, create content, and use it on social media for brand building.

Track customer interests

Not only prospects, but you can also find success in sports marketing by tracking your customer’s interests. Since everyone has a different taste in sports marketing, it’s crucial to stay updated with the latest trends and choices.

As a rule of thumb, follow your customer’s actions on Facebook, Instagram, and shipping history to know what they are interested in buying.

Building brand partnerships

Building brand partnerships and sponsorships are an integral part of sports marketing. If you’re planning to create a ground-breaking strategy, use the advantage of promotional contests, brand partnerships, and sponsorship invitations to get excessive exposure from your potential customers.

Sports marketing has been around us for a long time in different forms. A business can build up the sports brand’s image and reputation with creative sports advertisements. We hope you will find the list of sports marketing dissertation topics helpful in coming up with your own dissertation.

Or you may want to read about our dissertation proposal writing service and thesis writing service to see how we can help you with your project.

Frequently Asked Questions

List down 5 best sports marketing dissertation topics.

1. “The Impact of Social Media on Sports Sponsorship” 2. “Fan Engagement Strategies in Modern Sports Marketing” 3. “Sports Celebrity Endorsements: Effectiveness and Ethics” 4. “Globalization of Sports Brands: Challenges and Opportunities” 5. “E-sports Marketing: Trends and Future Prospects”

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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30+ Marketing Dissertation Ideas

Marketing Dissertation Ideas 2022 for UK Students

Table of contents, how to select brilliant marketing dissertation ideas, b2b international marketing dissertation ideas, digital marketing dissertation ideas, social media marketing dissertation ideas.

  • Need Help with Research Topics in Marketing Writing? Hire Experts

‘What is so difficult about finding a dissertation topic? Millions of scholars do it, many of your batch mates have already set their structures. Then why are you stuck?’

Do you also get asked such baseless questions where your academic integrity is questioned and compared with others? Surely you feel that how do these people know your peers found their marketing dissertation ideas by themselves or took professional help! It may never reveal but is that your concern? No! 

You need the marketing dissertation topics for the year 2022, so your research doc stands out amongst many scholars who write on those generic themes. Except, where must you find such themes that will blow your educator's/dissertation committee's minds? Of course, at Instant Assignment Help - We offer the best and most score-worthy topic ideas to students. Our services do not just vary in the academic writing domain, but we also find the most suited, well-researched and unique dissertation topics for you.

What pray tell may be the significance of that unique B2B or digital marketing dissertation topic 2022? Many of you scholars are set on doing your own dissertation or at least trying once with all your might. It is justified for all students to fall short of time because of those many responsibilities. Some have to work to support themselves; others have extracurricular or athletic engagements. And of course, these are those special times to spend with family and friends. No, these can not take a back seat when it comes to a fulfilled life. At least not for the entire duration of your education. 

Our assignment help  experts understand the situation you could be facing. To show our support, we bring to you a special service where the subject matter experts find you the best themes and research topics in marketing. No more spending hours after hours on the web or leafing through old research theses to find the best topic. We present to you the perfect dissertation help, where we also suggest the top hacks and tricks to finding unique marketing topics for research. 

Consider these 7 tips that are carefully curated for your assistance. Our experts offer their best marketing dissertation ideas as well as the methods of reaching the same. 

  • The first and most obvious but rarely sought-after point is to pick your heart's choice. Many times we avoid our instincts to run after those trending hot topics and forget our likes. Do not ignore what your brain is telling you; there is no better theme than the one you feel passionate about. Surely you may find a missing or looked-over angle in the same.
  • Do not get caught up in a rather difficult and unclear theme while attempting to choose something different that none of your peers may choose. Half knowledge is more dangerous if you do not understand your best-chosen topic of dissertation. Pick what you comprehend in its entirety.
  • Finding the exact results need the correct question. If you don't know what you are looking for, you will never find the answer. Ask the right question, whether it is to your educator, a peer or an internet search.
  • Another crucial aspect is an extremely narrow or wide search. While looking for a topic of interest, we often diversify or dive deep so much that what comes next is absolute gibberish. Have an open idea but be sure of the direction.
  • Though it is a boring job, you must go through the previous authors’ work to know what they have researched and suggested in their content. Often modernisation is hidden in the depths of authenticity!

Following these above-mentioned various ways will help you find unmatched research topics in marketing. Nevertheless, these tips and tricks to find the best dissertation topics in marketing are shared. Let us also share with you a list of marketing dissertation ideas.

Students also like:  5 Steps to Create an Effective Dissertation

Here is the Latest Index for You to Choose Instant Ideas From:

30+ marketing dissertation ideas for the academic year 2022-23. The marketing dissertation, social media dissertation, and digital marketing ideas divided into 3 categories are as follows: 

Some marketing topics for research examples of International Business topics are:

  • What Are the Basic Features of the International Selling Environment?
  • How Effective Is Experimental Marketing in the United Kingdom?
  • What Are Some Top Marketing Strategies for Selling Goods and Services Globally?
  • What Are the Benefits of Geo Segmentation of the Target Audience?
  • What Is the Individual Customer Approach in International Marketing?
  • What Can Be the Best Ways to Avoid Discrimination in Marketing?
  • What Is Online Advertising in International Marketing?
  • How to Do the Marketing for Global Non-profit Organisations?
  • How to Start an International Public Relations Campaign for Better Marketing?
  • What Are the Differences Between Female and Male Consumer Preferences?
  • What Is the Connection Between Marketing and the Psychology of Persuasion?
  • What Are the Top Brand Identity Strategies, and How to Implement Them?
  • What Are the Trending Green Marketing Techniques and Methods in Logistics?
  • What Is the Major Social Responsibility in Marketing?
  • How Can You Build aMarket Orientation for Startups?

Some research topics in marketing examples of Digital Business are:

  • How Will You Analyse the Emerging Trends Reshaping Digital Marketing?
  • What Is Automation in aMarketing Platform? What Is Its Impact on Employee Engagement?
  • What Are the Factors Reshaping Digital Marketing and Brand-customer Relationship?
  • How Do the Increasing Consumer Trends Influence Digital Marketing Trends?
  • How Does the Increment In the Use of Social Networking Sites Influence the Digital Marketing Strategies Adopted By Businesses?
  • Do Pop-up Advertisements Hit or Miss the Targeted Audience and Influence the Conversion Rates?
  • Is There aStrong Role of the Internet in Changing Consumers' Behavior?
  • How Have Celebrities and Influencers Changed the Online Brand Marketing Game?
  • How Does Adopting Automated Service Interactions Affect Big and Small Companies?
  • Customer Interaction With Employees & AIMix Ratio - A Boon or Bane?
  • How Does the Rise of New Technologies Like Smart Devices Help Companies to Boost Their Sales?
  • Do Website Landing Pages Affect Marketing and What Should Brands Include in Them?
  • Analysing Customer Psychology and Its Relation With Digital Marketing - Is It Helpful?

The aforementioned are the digital marketing dissertation ideas by dissertation help experts. Let’s now move to social media marketing.

Some research on marketing topics of social media are:

  • What Are the Effective Methods of Using Facebook to Improve Your Business?
  • What Are the Advantages and Disadvantages of Using Social Media, as Per the Psychological Aspects?
  • What Is the Impact of Online Harassment?
  • What Are the Major Characteristics of Social Customer Relationship Management?
  • What Are the Successful Content Strategies to Draw More Customers?
  • Significance ofPsychographic - Demographic Analysis to Identify Target Audience.
  • Analysis of Effects of New Samsung Cell Phone on the Users.
  • Benefits and Downsides of Website Pop-Ups - How They Affect Any Brand’sOnline Revenue Stream.
  • Whether Covid19 Had Any Positive Effects on the Performance of E-commerce Website.
  • Can Minor Changes In the Brand or E-commerce Website Affect Customer Conversion Rates?
  • Importance of Web Copy - In Consideration Of E-commerce Websites.
  • Market Segmentation for Online Businesses. How Does it Affect the Sales Flow?
  • Critical Factors That Consumers Check While Making Online Purchases & Payments in the United Kingdom.
  • Difference Between Consumers and Customers - A Study on the Relationship of Digital Marketing with Brands in the UK.
  • Psychological Triggers Influence Consumer Behaviour of Purchase Through E-commerce Stores.

Above are the three major divisions of marketing dissertation ideas - digital marketing dissertation & social media marketing. This list may assist you in finding your passion. And not just another theme for your research. When you go through the provided options for 3 types of marketing dissertation domains, you will feel excited or not on each topic. Remember to note the ones that intrigue you. Also, keep a separate row for the ones you feel uninterested or incomprehensible towards. The second ones are the options or files you must avoid since those do not interest you. While picking from our list of research on marketing topics, you will find your way to great score-worthy content.

Need Help with Research Topics in Marketing Writing? Hire Experts 

We applaud your academic prowess, but it is good to ask for help once in a while. Our experts have a vast knowledge of writing, especially in particular discipline-based content. They form documents in the proper format, in accordance with the DOs and DON'ts. They are keen to serve the students with high-quality research topics in marketing and writing that bags superior grades.

Do not worry about your research on marketing topics or writing the dissertation. We assign only the best fit to ensure brilliant marketing topics for research. If you still have some concerns, you may check the samples of said writers or qualify the work yourself. How? Well, along with brilliant professional academic assistance, we also offer premium-grade tools for free. The Plagiarism Checker Tool and Grammar Checker Tool on Instant Assignment Help will enable you to analyse any write-up.   

Related Blogs:  a)  The Perfect Dissertation Referencing Possible - Experts Share Tips b)  How to Find High-Scoring & Best Dissertation Topics for Your Ph.D Nursing Degree?

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From admission to dissertation. Tips on making the PhD journey happy, productive and successful

marketing dissertation ideas 2022

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

  • Thesis of Client Profitability in marketing.
  • The Effectiveness of Distribution.
  • Customer Retention and Retrieval in the Retail Sector.
  • Modern Trends embracing marketing sector
  • Fare Marketing analysis and Entry Strategy
  • Organized Retailing and Demographic Effects.
  • Reliance Services in view of telecom application.
  • Cellular Companies and its Future Arena.
  • Retail Marketing Analysis in terms of Consumer.
  • Impact of Confectionary Products on Kids.
  • Reliance Money Structure in Brokerage.
  • Marketing Project of famous company Bisleri.
  • Consumer Buying Behavioral levels of satisfaction.
  • The Impact of  Customer Relationship Management(CRM)
  • Loan Search Burdens in the present generation.
  • Worldwide Marketing Implementation Strategies.
  • E-Marketing Rules to improvise Marketing Economy.
  • Marketing (Your Country) Worldwide.
  • Publicizing Critical Problems in the current Economy
  • Convenience Stores and Loyalty Programs.
  • Channel Development through marketing.
  • Nonconventional tactics of Distribution.
  • Survey of Advertising Channel.
  • Packaging drawbacks and effects on Consumer.
  •  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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