how to write a formal letter requesting sponsorship for education

• Sample Letter of Request For Study Sponsorship

Aspiring students often face financial challenges when pursuing their educational dreams, whether at the high school, undergraduate, master's, or doctoral level. To help alleviate these obstacles and secure sponsorships, we have prepared four templates for requesting study sponsorship. Each template addresses a specific level of education and is designed to convey the student's passion for learning and commitment to academic excellence.The templates cover various academic stages, ranging from high school to doctoral programs, and emphasize the importance of sponsor support in fulfilling the student's educational aspirations. Each letter expresses genuine gratitude for the potential sponsor's consideration and highlights the applicant's dedication to excelling in their chosen field of study.By utilizing these templates, students can effectively communicate their financial needs and demonstrate their determination to make a positive impact through education. Personalizing these letters with specific details, such as the name of the recipient and the student's academic achievements, will make the request more compelling and persuasive.We believe that with these templates as a starting point, students can confidently reach out to potential sponsors and increase their chances of obtaining the necessary financial assistance to pursue their academic endeavors. Education is a gateway to success, and we hope these templates will help students on their journey towards a brighter future.

Template Letter of Request for Study Sponsorship - High School

[Your Name] [Your Address] [City, State, ZIP] [Email Address] [Phone Number] [Date]

[Recipient's Name] [Organization/Company Name] [Address] [City, State, ZIP]

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to humbly request your sponsorship to support my high school education at [Name of High School]. I am a dedicated and hardworking student with a strong academic record, and I am determined to pursue higher education to achieve my career aspirations.

Unfortunately, my family's financial situation poses a significant challenge in funding my education. Despite their best efforts, they are unable to bear the full cost of tuition, fees, and other educational expenses.

I believe that with your generous support, I will be able to focus on my studies without the burden of financial constraints. Your sponsorship will not only assist me in achieving my educational goals but also open doors to a brighter future.

I am committed to excelling in my studies and giving back to the community through active participation in extracurricular activities and volunteering. I am more than willing to provide progress reports and updates on my academic achievements to keep you informed about the impact of your sponsorship.

Thank you for considering my request. Your support will make a significant difference in my life and help me reach my full potential. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

[Your Name]

Template Letter of Request for Study Sponsorship - Undergraduate Degree

I hope this letter finds you in good health. I am writing to seek your kind sponsorship to support my undergraduate studies at [Name of University/College]. As a passionate and ambitious student, I am eager to pursue a degree in [Your Chosen Field of Study].

I come from a family with limited financial resources, and the cost of attending university is beyond our means. However, I firmly believe that education is the key to a successful future, and with your support, I can turn my dreams into reality.

Your sponsorship will not only alleviate the financial burden on my family but also motivate me to excel academically and contribute positively to society. I am committed to maintaining high academic standards and actively engaging in extracurricular activities that promote personal and professional growth.

I assure you that your investment in my education will be used wisely, and I will provide periodic updates on my academic progress and achievements. Additionally, I am open to representing your organization as a grateful sponsored student and participating in any relevant events or programs.

Thank you for considering my request. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

Template Letter of Request for Study Sponsorship - Master's Program

I hope this letter finds you well. I am writing to request your sponsorship to pursue a Master's degree in [Your Chosen Field of Study] at [Name of University/College]. I am deeply passionate about this field and believe that higher education will empower me to make a significant impact in the future.

As an ambitious student, I have maintained an excellent academic record throughout my academic journey. However, funding my Master's program poses a considerable financial challenge. I am in need of financial assistance to cover tuition, living expenses, and related costs.

Your sponsorship would not only enable me to pursue my academic and career goals but also contribute to research and projects that address real-world challenges. I am dedicated to making a positive difference in my field and society at large.

I am committed to excelling in my studies and actively contributing to the university's community. I am eager to participate in internships, research opportunities, and other experiences that will enhance my skills and knowledge.

Thank you for considering my request. Your support will be a stepping stone toward my personal and professional growth. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

Template Letter of Request for Study Sponsorship - PhD Program

I hope this letter finds you in good health. I am writing to request your generous sponsorship to pursue a Doctoral (PhD) program in [Your Chosen Field of Study] at [Name of University/College]. I am passionate about research and dedicated to making significant contributions to my field.

My academic journey has been marked by academic excellence and a strong commitment to research. However, the cost of a PhD program is substantial, and my family's financial resources are limited. Your sponsorship will be instrumental in making my educational and research aspirations a reality.

I am deeply committed to advancing knowledge in my field and addressing critical issues facing society. Your support will not only enable me to pursue my doctoral studies but also impact the advancement of research and innovation.

I pledge to make the most of this opportunity, dedicating myself to cutting-edge research and collaborating with peers and mentors. I am eager to contribute to conferences, publications, and other academic engagements that promote knowledge dissemination.

Thank you for considering my request. Your support will have a profound impact on my academic and research journey. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

We are delighted to extend our professional proofreading and writing services to cater to all your business and professional requirements, absolutely free of charge at Englishtemplates.com . Should you need any email, letter, or application templates, please do not hesitate to reach out to us at englishtemplates.com. Kindly leave a comment stating your request, and we will ensure to provide the necessary template at the earliest.

Posts in this Series

• Transfer Request Letter On Spouse Ground
• Announcing New Employee To Staff
• Apologize Letter To Cancel The Meeting
• Advance Money For Wife'S Treatment From Company
• Advance Payment Letter To Buy Scooty
• Advance Payment Request Letter Project
• Advance Payment Request Letter To Client
• Activate Atm Card For Overseas Use
• Admission To College Library For Professional Education
• Adsense Showing Blank Space, Or Not Showing Ads
• Advance Increment For Higher Qualification
• Advance Loan Letter To Manager For My Son Medical Treatment
• Short Invitation Letter Sample To Guest of Honor For Annual Day
• Sample Request Letter For Educational Field Trip
• Sample Request Letter For Office Renovation & Permission
• Sample Request Letter For Tools And Equipment For Factory
• Sample Request Letter Upgrade Internet Connection
• Sample Letter of Request For Land Allocation
• Sample Letter of Requesting Medical Equipment
• Sample Letter Requesting Exam Results
• Sample Letter Requesting Invoice To Issue Payments
• Salary Increase Notification Letter Sample For Employees
• Salary Slip Request Email Letter To Hr, Boss, Company, Etc
• Request Letter To Reduce Duty Or Working Hours
• Request Letter To School Administration-Principal Requesting For Fee Concession of An Employee's Children
• Request Salary Increment Letter Sample For Marketing Manager
• Request Letter To Authority Requesting For A Chance To Retake Exam After Failing
• Request Letter To Boss For Laptop Repair
• Request Letter To Cut Trees Sample
• Request Letter To Install, Replace And Repair Cctv Cameras
• Request Letter To Join An Association
• Request Letter To Purchase Chairs For Office, Company, Or Factory
• Request Letter To Purchase Clothes & Uniforms For Office Staff
• Request Letter To Purchase Lab Equipment
• Request Letter To Purchase Smartphones For Office Or Employees
• Request Letter For Late Payment Of College Fees
• Request Letter For Maintenance Work In Office, Shop, Floor, Apartment, Etc
• Request Letter For New Project Allocation
• Request Letter For Office Tables And Chairs
• Request Letter For Password Reset-Recovery
• Request Letter For Purchase of Equipment, Goods, Or Required Material
• Request Letter For Purchase Of Laptop To Manager Or Company
• Request Letter For Release of Outstanding Payment
• Request Letter For Repair of Photocopier Machine
• Request Letter For Repetition Of Class For Children
• Request Letter For Replacement Of An Item
• Request Letter For Replacement Of Transformer
• Request Letter For Replacement of Tyres
• Request Letter For Tax Certificate For Income
• Request Letter For Tax Exemption And Certificate
• Request Letter For The Advance Payment
• Request Letter Format For Urgent Passport
• Request Letter Of Sponsorship Of Food Items
• Request Letter To Appoint A New Employee
• Request Letter To Authority Asking For Change Of Exam Center For Students
• Request Letter For Change of Project
• Request Letter For Delay In Submitting Documents
• Request Letter For Delivery Of Spare Parts
• Request Letter For Final Payment Of Pending Salary
• Request Letter For Gate Entry, Gate Pass For Factory, Company, Office, And School, Etc.
• Request Letter For Installation Of Software In Office-School-Lab
• Request For Transfer On Sickness Grounds
• Request Letter For Replacement Or Upgrade of Office Accessories

Education Sponsorship Letter

[Your Name]

[Your Address]

[City, State, ZIP Code]

[Email Address]

[Phone Number]

[Recipient's Name]

[Recipient's Title]

[Organization Name]

[Organization Address]

Subject: Request for Education Sponsorship

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to express my sincere interest in seeking education sponsorship from [Organization Name]. I am a dedicated and motivated individual with a strong passion for education and a desire to excel in my chosen field of study.

Currently, I am pursuing a degree in [Your Field of Study] at [Your University/College Name]. As you may be aware, pursuing higher education comes with financial challenges, including tuition fees, books, and living expenses. Despite my best efforts to secure part-time employment and explore various scholarships, I find myself in need of additional support to ensure the successful completion of my education.

I believe that [Organization Name] shares a commitment to empowering individuals and contributing to the development of skilled professionals in various fields. Your organization's mission and values align with my own aspirations, making it a perfect fit for potential sponsorship. By offering your support, you would not only be investing in my personal and academic growth but also in the advancement of knowledge and expertise in [Your Field of Study].

In return for your generous sponsorship, I am committed to representing [Organization Name] with the utmost integrity and dedication. I am open to opportunities for engagement, such as participating in events, seminars, or projects that align with my field of study and your organization's objectives.

Enclosed with this letter, please find copies of my academic transcripts, a detailed breakdown of my educational expenses, and any other required documentation. I would be honored to discuss further details and explore the possibility of collaboration at your convenience. I am available for a meeting or interview at a time that suits you best.

I am deeply grateful for your consideration of my request for education sponsorship. Your support would not only alleviate my financial burden but also inspire me to work harder and strive for excellence in my studies. Thank you for taking the time to review my application.

Please feel free to contact me via email at [Your Email Address] or by phone at [Your Phone Number] to arrange a suitable time for a discussion. I look forward to the opportunity to speak with you and explore the potential partnership between [Organization Name] and myself.

Once again, thank you for your time and consideration.

[Your Full Name]

[Your Student ID (if applicable)]

Instantly turn webinars into multi-channel campaigns with AI!

Write a Sponsorship Request Letter That Works (Free Templates)

Table of Contents

What is a sponsorship request letter, sponsorship request - formal letter template, event sponsorship letter - email template, elements of an effective sponsorship request letter, 5 steps for writing an effective sponsorship letter, tips for writing sponsorship requests that get a “yes”, the right sponsorship letter templates are just the beginning, maximize your marketing roi.

Join 10,000 other marketers already getting the best tips on running engaging events that boost pipeline and create raving fans.

Need more sponsors for your next event? It’s time to show them exactly what they’ll get in return.

As the competition for event sponsorship heats up, your sponsorship requests must be specific, need-meeting, and tailored to each potential sponsor on your list. 

But with a million other tasks to juggle in the days leading up to your event, that’s easier said than done.

In this article, we’ll share the latest best practices to help you secure more event sponsorships, plus a done-for-you sponsorship request sample letter and email template to help you seal the deal.

A sponsorship request letter is a formal proposal that individuals or organizations create to ask for financial support or in-kind sponsorship for their events. It outlines the benefits, exposure, and recognition potential sponsors can expect in return for their support. It may also include details on available sponsorship tiers, packages, and other incentives.

[Just want the templates? Download now and start customizing. ]

[Your Name] [Your Position] [Your Address] [City, State, Zip Code] [Email Address] [Date] [Sponsor’s Name] [Sponsor’s Position] [Sponsor’s Address] [City, State, Zip Code]

Introduction Dear [Potential Sponsor’s Name],

My name is [Your Name] and as the [Your Position] at [Your Organization’s Name], I am a big believer in your work [reference specific projects or initiatives the recipient is responsible for].

Description

As you may know, our annual [Event Name] brings together over [number and type of attendees/attendee job titles] to tackle all the latest [challenges, best practices, emerging opportunities, or other key focus areas of your event theme].

There’s a reason companies like [Sponsor Name] and [Sponsor Name] call it the [sponsor testimonial referring to the “can’t miss” nature of the event]. Sponsors at [Event Name] regularly see [add insights into ROI or other key outcomes for sponsors, such as revenue generated, contacts made, etc.].

To maintain our incredible momentum this year, we're seeking the support of businesses that share our passion for [reiterate the purpose of the event] and we believe [Sponsor’s Company Name] would be an excellent fit.

Tiers and packages

We offer several networking and promotional opportunities in return for your support. In addition to displaying your logo and company details in our [event brochures, banners, website, etc.], you will also receive [other benefits such as speaking opportunities, complimentary tickets, VIP networking events, etc.] tailored to your unique business needs.

[list sponsorship tiers and packages]

Of course, not all businesses are the same. You may have specific sponsorship needs or ideas and I’d be more than happy to discuss them with you.

In the coming weeks, my team will reach out to you directly to discuss your company goals and brainstorm custom packages to help you meet them. In the meantime, please feel free to email me at [Email Address] or contact me by phone at [Your Phone Number] to discuss further.

We appreciate your consideration and look forward to working together on making [Event Name] a success.

Sincerely,[Your Name]

Subject: Join brands like [Sponsor Name] at [Sponsor Name] at [Event Name]!

Hello [Potential Sponsor’s Name],

Hope you’re having a great week! My name is [Your Name] and as the [Your Position] at [Your Organization’s Name], I am a longtime fan of work to [reference specific projects or initiatives the recipient is responsible for].

As you might already know, the [Event Name] is the “[sponsor testimonial referring to the “can’t miss” nature of the event]” event for brands like [Sponsor Name], [Sponsor Name], and more.

This year, we’re doing it even bigger and better with exclusive [sessions, masterclasses, or other networking opportunities] focused on [briefly describe the purpose and goals of the event].

Obviously, we think [Company Name] would be a great fit. Your support as a sponsor for [Event Name] would mean increased brand visibility, networking opportunities, and a chance to show your commitment to [event goal or mission] to more than [number and type of attendees/attendee job titles].

By sponsoring [Event Name], [Company Name] could gain access to:

• Visibility in all promotional materials and signage
• Recognition in partner and media coverage
• Access to attendees and networking
• Live shout out during the event
• [add any additional benefits included in your sponsorship packages]

We have sponsorship opportunities to fit a variety of budgets and goals. I've attached a detailed packet with more info and would love to set up a quick phone call to chat more about what might work best for you.

When is a good time to connect?

[Your Name]

[Your Title]

[Your Organization]

Whether you’re sending your sponsorship letter by post, email, or carrier pigeon, there are a few key elements you’ll want to be sure to include.

Here’s a quick list of everything that goes into an effective sponsorship letter:

• Header and contact information
• Personalized greeting
• Mission-aligned description
• Strong social proof
• Perks and incentives
• Available tiers and packages
• Compelling call-to-action
• Strong closing

Of course, the types of sponsorship letters you send will also depend on the demographics or your audience and the nature of your upcoming event.

For example, if you’re a nonprofit organization making a donation request, your formal fundraising letter will look pretty different from that of a sports team doing outreach for secure corporate sponsorships or a fundraising event featuring a variety of rare auction items.

Whatever the scenario, the ideal sponsorship proposal will quickly communicate what’s in it for your recipient, highlight the key ROI drivers, and inspire complete confidence in your events.

When reaching out to potential corporate sponsors, the primary goal is to make sure the value of your event is crystal clear.

Make sure that every touchpoint in your outreach strategy makes it clear that the event will be well-planned, well-run and well-executed. Potential sponsors should have zero doubt that your event is worth linking their name to.

Ready to draft a corporate sponsorship letter that gets the yes? Let’s break it down, step by step.

1. Start strong

Always start your sponsorship request letter with a personalized greeting that gets your prospective sponsor excited about your event.

Here are a few simple rules to follow:

• Address each potential sponsor by name
• Add details from their LinkedIn profile, social media, or company announcements
• Highlight the event’s mission or “big why” reason for being
• Share a few words on the impact your event has had on your community

The goal is to keep your event description concise and mission-aligned.

It should be clear that your letter has been tailor-made for each potential sponsor, with a clear and unmistakable synergy between their organization’s values and your own.

Remember, a great sponsor is a valued partner—not just another name on a list.

Paint a picture of how their sponsorship will fuel your mission, including the tangible difference they can make for your shared community.

2. Sprinkle in some social proof

Have you hosted successful events in the past? If the answer is yes, save yourself the extra word count and let your existing sponsors do the talking.

You can use past sponsor testimonials to kick off your intro and add credibility to your packages, or even share a longer past sponsor success story to help your recipient visualize the benefits for themself.

No matter how you approach it in your letter, real social proof from real sponsors is always going to be more persuasive than endless paragraphs about all the logo exposure in your promotional materials.

Here are some key ways to add more credibility to your sponsorship request:

• Highlight past success stories : Name drop highly recognizable past sponsors and share examples of times you exceeded sponsor expectations at past events. Include metrics and facts like the number of attendees, social media reach, deals or contacts made, etc., to demonstrate the real-world impact and success of the event.
• Add past sponsor testimonials : Nothing carries more weight than happy sponsors singing your praises. Sprinkle in any glowing testimonials or statements from previous sponsors for an instant boost in credibility.
• Share links to recent press coverage : Include links to any press releases or articles that have covered your events. Address the recognition you received, highlight what’s unique about your event, and cement your case as a trusted event organizer.
• Nod to any awards and recognitions : If your events or company has been honored with awards or special recognition, now’s the time to shout about it.

Remember, your sponsorship request letter is not the place to be humble.

You and your event team have worked hard for your accomplishments. Now is the time to lay it all out on the table so potential sponsors can see that their money will be well spent.

3. Stress the benefits

Depending on the type and format of your event, your sponsors may be financial, meaning they put money towards the event in exchange for certain benefits. Or, they may be providing what’s known as in-kind donations, where they provide products or services for free in exchange for certain benefits.

No matter what kind of sponsors you’re looking for, the answer to the age-old marketing question, “What’s in it for me?” must be clear and irresistible.

Here are some ways to help make sure your potential sponsor understands the tangible benefits they’ll get from your event:

• Share all the ways in which the sponsor will be promoted at the event
• Put actual numbers to the reach and visibility they’ll receive
• Include perks and incentives beyond brand exposure, such as attendee lists, engagement data, and more

By going above and beyond the standard event sponsorship offering to include not only branding opportunities , but also dedicated sponsor booths and data packs including the full registration list and attendee engagement information, you can set your sponsors up to capture more ROI from your event.

This is especially beneficial for digital business events, where sponsors are looking for more opportunities to grow the connections made.

“The analytics part of the events right after it makes it really fast for us to contact the sponsors with this is who attended, who didn't attend, attendance rate, the questions asked, and what people clicked on,” said Eduardo Duarte Ruas , Marketing Manager at Modern Sales Pro. “Goldcast makes it really easy for us to collect the data and create a follow-up to the event that is very seamless and very fast.”

Eduardo and the team at Modern Sales Pro run 176 webinars with 25 sponsors per year. And they go far beyond the cookie-cutter sponsorship package with each and every one.

In addition to deep attendee data packs, he also puts together a “year end wrapped” style email for each sponsor with all the event data, plus eye-catching video snippets pulled from the event .

4. List the available sponsorship levels

Gold, Silver, Bronze. Tiers one, two and three. Potential sponsors have seen it all before.

Challenge yourself to think of new ways to name your sponsorship packages to stand out in a sea of other sponsorship requests.

Here are a few tips to communicate your packages effectively:

• Be specific about what’s included in each tier , sponsorship level, or package
• Share details on how payment is made
• Highlight the packages that offer the most valuable opportunities, such as dedicated booths or VIP networking opportunities

Last but not least, don’t make vague requests.

While it’s always great to leave the door open for conversations around custom sponsorship packages, you also need to make sure potential sponsors are empowered to make a decision right there and then via a clear CTA.

5. Finish strong

Wrap it all up with a heartfelt thank you .

At the end of the day, your recipient has taken the time to consider your request for sponsorship—that’s no small thing.

Express gratitude and remind them of the next steps you want them to take:

• Sign off while thanking the recipient for their future support
• Remind them of your shared values to help deepen their commitment to your cause
• Use a compelling call-to-action that lets them know exactly what to do when they finish reading your letter
• Include your contact information and an open invitation to connect and discuss how they can become an active part of your event.

Once you’ve inspired them to get involved, make it easy by providing a clear path forward.

[Goldcast makes it easy for event organizers to manage tiered sponsor booths, including custom logo placement, branding and video. Learn more with a free trial! ]

Once you’re done drafting your sponsorship letter, it’s time to pull out the fine-toothed comb and get ready to proofread.

Here are a few best practices to make sure you’ve nailed it.

1. Research your potential sponsor

Dive into the company's background to understand their target audience and industry positioning so you can establish key points of connection between their business and your event.

2. Align your event with their goals

How can your event advance your prospective sponsor’s goals? Identify the mutual benefits and present a clear answer to the perennial question: “What’s in it for me?”

3. Use a personalized approach

Your letter should never sound generic. Address the recipient by name, reference their specific projects or initiatives, and share a compelling and authentic reason for why their company would be a perfect fit for your event.

4. Be clear and concise

Keep your sponsorship letter easy to read and digest. Use concise language, break up the text with bullet points or small paragraphs, and ensure your each benefit is clearly communicated.

5. Follow-up

You’ve heard it before: the money is in the follow-up. While your initial letter is important, following up can be just as impactful. Be respectful but persistent in maintaining contact, pointing to the clear benefits of what’s in it for them with every touch. This goes for after your event, too. Sending a simple thank you letter to sponsors after the event can be a great way to encourage repeat sponsorship year after year.

It might sound counterintuitive, but a great sponsorship request letter does a whole lot more than ask for money. It gives potential event sponsors a clear understanding of your event—including its purpose, audience, and of course, the biggest benefits for them.

When you’re ready to offer a sponsor experience you can be proud of, Goldcast can help.

Goldcast’s digital event platform makes it easy to offer all the features sponsors want to see at a digital or hybrid event, including next-level branding, one-on-one networking opportunities, and dedicated booths.

After your event, use Goldcast’s Content Lab to generate high-impact videos to fuel your post-event coverage and win more sponsors for your next event.

Stay In Touch

© 2024 Copyright Goldcast, Inc. All rights reserved.

Writing a Super Sponsorship Request (Sample Letters)

When seeking sponsorship for an event or initiative, drafting an effective sponsorship request letter is essential. This letter, addressed to businesses or individuals, aims to secure their support by clearly outlining the benefits they will gain from their contribution. More than just a funding request, a well-crafted sponsorship letter explains how their support will be utilized and incentivizes their participation, significantly enhancing the chances of securing the sponsorship you need.

Written by:

Brian Otieno

Brian Otieno is a skilled writer with a robust background in business and information technology. Holding a Master's degree in Business and Information Technology, he masterfully bridges these two fields in his writing. With his talent for demystifying complex concepts, Brian has made a name for himself in the realms of IT and business writing. His practical experience is further bolstered by a Software Engineering certificate from ALX, enhancing his ability to communicate intricate technical ideas effectively. Brian's expertise are helping our users navigate and understand our document templates.

If you are looking to get a sponsor for your event or anything else you are doing, you should know how to draft a great sponsorship letter to convince them to offer their support. A sponsorship letter is a letter written to a business or an individual asking them to contribute to an event, provide long-term support, or participate in a fundraising initiative. A sponsorship request letter, also referred to as a sponsorship proposal, is a chance for you to secure funding from your sponsor of choice.

The letter is written to convince the potential sponsor that what you are planning to do is worth supporting and should clearly outline the benefits that they stand to get from offering their support. Remember that you are not only asking them for money, of course, but also telling them how their contributions would be used while incentivizing them to consider offering you their support. Drafting a great sponsorship letter can make all the difference between being ignored or securing the sponsorship.

• What Is a Sponsorship Letter

A sponsorship letter, also referred to as a sponsorship proposal, is a letter written to prospective sponsors to secure funding for an event or anything else that one is planning to do. A sponsorship letter is not all about asking for money; it is a way of explaining to potential sponsors how their money will be used while incentivizing them to consider giving.

• Essential Elements Of Sponsorship Letter

The key elements of a sponsorship letter include: 

Introduction about yourself and your opportunity

This letter is not the place to go into detail about your organization, what you do, your background, or the amount of funding you need to reach your objectives. Instead, you should use the introduction part of your letter to describe who you are with a brief introduction about your organization.

Event details

Inform the potential sponsor of your reason for writing. Provide detailed information about the event, project, or cause for which you are seeking sponsorship. Include the date, location, and any relevant details that highlight the significance of your initiative.

Purpose of the sponsorship

Clearly articulate why sponsorship is essential for the success of your event or project. Explain how the sponsor’s support will contribute to the overall goals and objectives.

Benefits to the sponsor

Outline the specific benefits and value the sponsor will receive in return for their support. Highlight promotional opportunities, brand visibility, or any other advantages associated with sponsorship.

Budget and funding details

Provide a detailed budget that outlines the sponsorship funds’ intended use. Show transparency in how the financial support will contribute to the success of the initiative.

Call to action

Indicate exactly what steps you would like the possible sponsor to take. Provide information on how they can express interest or validate their sponsorship.

Contact information

Provide detailed contact information for further inquiries or clarifications. Include both email and phone contacts for ease of communication.

Use a formal closing to end the letter, like “Sincerely” or “Best Regards.” Express gratitude for the recipient’s time and consideration.

Attachment or additional materials

Mention if there are additional documents, such as a sponsorship proposal, event brochure, or supporting materials, attached to the letter.

• Free Template Of Sponsorship Letter

[Your Name]

[Your Title/Position]

[Your Organization]

[Your Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Recipient’s Name]

[Recipient’s Title]

[Company or Organization Name]

Dear [Recipient’s Name],

I trust this message finds you in good spirits. My name is [Your Name], and in my capacity as [Your Position] at [Your Organization], I extend an invitation for [Recipient’s Organization] to be a distinguished sponsor for our upcoming [Event/Project Name].

Allow me to provide a brief snapshot of the event or project, slated for [Date] at [Location]. It promises [insert key details] and stands out as an exceptional opportunity for meaningful collaboration.

We recognize that sponsorship is instrumental in bringing this initiative to fruition. Your contribution will directly impact [mention specifics], and we envision a host of positive outcomes resulting from your support.

In return for your esteemed sponsorship, we propose a range of benefits tailored to elevate your organization’s visibility. These include [enumerate benefits such as brand exposure, logo placement, social media features, VIP privileges, etc.].

To facilitate your decision-making, we have curated distinct sponsorship levels, each offering unique privileges. The attached document details the breakdown for your perusal.

To instill confidence in our collaboration, we have outlined a transparent budget breakdown, illustrating precisely how your sponsorship will be utilized to achieve our shared objectives.

Our past endeavors, including [highlight notable achievements from prior events or projects], underscore our commitment to excellence and the tangible impact of sponsor support.

We eagerly anticipate your positive response and are available to discuss this prospect in greater detail. You may reach me at [Your Email Address] or [Your Phone Number].

Thank you for considering this partnership opportunity. We are excited about the prospect of joining forces with [Recipient’s Organization] to ensure the success of [Event/Project Name]. Kindly find attached [if applicable: sponsorship proposal, event brochure, or supplementary materials].

[Your Full Name] 

[Your Position] 

Enclosures: [List of attached documents]

Practical users

This sponsorship request letter template is valuable for event organizers, nonprofits, small businesses, project managers, startups, and community groups seeking financial support. Its clear structure and customizable placeholders make it accessible to a diverse range of users planning various initiatives. Small businesses can enhance visibility, nonprofits can fundraise for charitable programs, and startups can gain credibility through sponsorship. Project managers and educational institutions can secure support for specific projects or events, while community groups can foster partnerships for local initiatives. Overall, the template serves as a versatile tool, facilitating effective communication with potential sponsors across different sectors.

Key components

• The template follows a clear and organized structure with distinct sections, making it easy for the user to understand the purpose of each part.
• The use of placeholders such as [Your Name], [Your Position], [Your Organization], and [Recipient’s Name] allows for easy customization, ensuring the letter is tailored to specific individuals and organizations.
• Specific placeholders like [Event/Project Name], [Date], and [Location] guide the user to provide detailed and relevant information about their initiative.
• Utilizing [list benefits like social media features, brand exposure, logo placement, VIP privileges, etc.] allows you to customize the benefits according to the initiative’s goals and the sponsor’s preferences. By including a broad range of benefits, the template prompts the user to think comprehensively about what they can offer to entice potential sponsors. This ensures a well-rounded and attractive sponsorship proposal.
• The placeholders for benefits and sponsorship levels provide a framework for the user to articulate the advantages of sponsorship and present various levels of support.
• The inclusion of placeholders for budget breakdown and contact details ensures transparency and facilitates further communication, a crucial aspect of successful sponsorship requests.
• The [List of attached documents] placeholder prompts the user to specify any additional materials accompanying the letter, enhancing clarity in communication.

If your organization has previously worked with sponsors or has success stories, incorporate them into the letter. This adds credibility and demonstrates your track record in successful partnerships.

• Sample Letter

Dear Ms. Sandra Thompson,

I hope this letter finds you well. My name is Sarah Davis, and I am the Event Coordinator at Harmony Foundation, a nonprofit organization dedicated to promoting cultural diversity and community engagement.

I am reaching out to express our enthusiasm for the upcoming Harmony Fest 202X, scheduled for June 15th in downtown Harmonyville. This annual event brings together diverse communities to celebrate cultural exchange, featuring music, art, and culinary experiences from around the world.

We believe that VisionTech Solutions shares our commitment to fostering unity and inclusivity. Therefore, we are extending an invitation for VisionTech Solutions to become a valued sponsor of Harmony Fest 202X.

Harmony Fest draws over 10,000 attendees each year and provides a unique platform for businesses to showcase their commitment to community enrichment. This year’s event promises to be even more impactful, with internationally renowned artists, interactive workshops, and a global food fair.

By partnering with Harmony Fest, VisionTech Solutions will play a vital role in supporting cultural understanding and strengthening community bonds. Your contribution will directly fund event logistics, entertainment, and community outreach initiatives associated with Harmony Fest.

In recognition of your support, we offer a range of tailored benefits, including prominent logo placement, exclusive booth space, social media features, and VIP privileges for your team. These benefits are designed to maximize your brand exposure and enhance VisionTech Solutions’ positive community impact.

I would be delighted to discuss this partnership further and explore how VisionTech Solutions can contribute to the success of Harmony Fest 202X. Please feel free to contact me at [email protected] or 0555-12345.

Thank you for considering this opportunity. We believe that a partnership with VisionTech Solutions will not only enrich Harmony Fest but also strengthen the ties that bind our diverse community.

Sarah Davis  

Event Coordinator  

Harmony Foundation

Sarah Davis’ sponsorship request to Ms. Sandra Thompson at VisionTech Solutions for Harmony Fest 202X is effective due to its personalized and aligned approach, emphasizing shared values. The letter strategically describes the impactful role VisionTech could play in supporting cultural understanding and community bonds. Tailored benefits and a professional tone contribute to the overall persuasive appeal, while the encouragement for collaboration adds a proactive touch. This letter stands out for its clarity, logical structure, and thoughtful understanding of VisionTech’s interests, making it an effective tool for securing sponsorship.

• Sarah Davis opens the letter with a polite greeting, setting a positive tone. She introduces herself, her role, and the organization, creating a clear context for the recipient.
• The letter is tailored to the specific recipient, Ms. Sandra Thompson, acknowledging her role as the Corporate Relations Manager at VisionTech Solutions. This personal touch enhances the sincerity of the request.
• Sarah clearly states the purpose of the letter, expressing enthusiasm for the upcoming event, Harmony Fest 202X. This immediately informs the recipient about the context and importance of the sponsorship request.
• The inclusion of a brief overview of Harmony Fest provides Ms. Thompson with essential details about the event’s scale, theme, and purpose. This helps the potential sponsor understand the context and potential impact of their involvement.
• Sarah effectively highlights the shared commitment to fostering unity and inclusivity, emphasizing why VisionTech Solutions would be an ideal partner for Harmony Fest. This alignment of values is a persuasive strategy.
• The letter clearly articulates the impact of VisionTech Solutions’ potential sponsorship, emphasizing the role it would play in supporting cultural understanding and community bonds. This appeals to the company’s social responsibility.
• Sarah outlines a range of benefits tailored to VisionTech Solutions, offering logo placement, booth space, social media features, and VIP privileges. This demonstrates thoughtfulness and increases the likelihood of a positive response.
• The letter concludes with an invitation for further discussion, expressing a willingness to explore how VisionTech Solutions can contribute to the success of Harmony Fest. This openness to collaboration strengthens the proposal.
• What Can You Offer The Sponsor In Return For Their Sponsorship?

There are several things that one can choose from to offer their sponsor in return for their sponsorship.

These include:

• A booth at the event
• Social media shout-outs
• Advertising space in the event’s program
• Public acknowledgment of their support 
• A chance for them to speak at the event
• Promotional materials
• Including them in the online “Supporters’ list.”

Tips For Writing a Great Sponsorship Letter

• Lead in with your connection: If you know someone who is connected to the sponsor or you have already met with the sponsor at an event, start with that, then proceed with the money request.
• Personalize letter: As much as it takes more time and effort to draft a personalized letter, it is more important than simply inserting some names into a generic template, as it will sound more appealing to the sponsor. 
• Remember, the letter is about the sponsor: Another key reason to personalize your letter is to keep the focus where it is supposed to be on the sponsor. A sentence or two about who you are is important, but it should be all about the sponsor for most of the letter. 
• Keep it short: Sponsors get a lot of letters and emails every day. It is therefore important that you make the letter fit on a single page of printed paper. As there is no hard and fast word count rule for writing sponsorship letters, a few paragraphs should do. 
• Ask for their opinion: Asking for the sponsor’s opinion is a great way of piquing the sponsor’s interest; try asking for something from them. In doing so, you are conceding that they are experts in that field. You are also showing them that you value what they have to say, something that could affect your relationship with them. 
• Set a time for a phone call or a meeting with them: Do not leave it up to the sponsors to determine when to contact you; propose for them a day and time when you will contact them to expound more on your request. 

Things To Avoid In Your Sponsorship Letter

Here are a few things that you should avoid including in your sponsorship letter:

• Sponsorship contracts/agreements the first time you reach out to them
• Focusing on need
• Specific financial requests 
• Leaflets, samples, proposals, or pamphlets 
• An assumption about their key demographics 
• Sponsorship levels and grids
• Pictures of your stakeholders and your audience 
• An assumption about their demographics and their target audience
• Strategies To Increase Your Chance of Success

The following advice can greatly improve your chances of obtaining sponsorship and establishing long-lasting relationships when it comes to letters of request for sponsorship:

Building relationships with potential sponsors

Effective relationship-building with potential sponsors involves genuine engagement and understanding. Attend industry events to meet sponsors in person, engage with them on social media platforms, and actively participate in networking opportunities. Demonstrate authenticity and a sincere interest in the sponsor’s brand and values, fostering a connection that goes beyond a transactional sponsorship.

Following up and maintaining communication

Successful sponsorship depends heavily on prompt and considerate follow-ups. After sending the initial request, promptly follow up to express gratitude, provide additional information if needed, and inquire about the sponsor’s thoughts on the proposal. Establish and maintain open lines of communication to address any queries or concerns, ensuring a transparent and responsive relationship.

Adapting strategies based on sponsor feedback

The ability to adapt and evolve based on sponsor feedback is key to refining sponsorship strategies. Be receptive to feedback from potential sponsors, whether it’s addressing concerns or incorporating suggested modifications. Use this feedback as a valuable tool for continuous improvement, analysing past responses to enhance future sponsorship proposals. By incorporating feedback, sponsors are more likely to see a commitment to mutual success and a willingness to meet their expectations.

• Downloadables

Whereas a well-drafted sponsorship letter can be valuable to get in with a prospective sponsor, one cannot just ask for money right off the bat. There is an art to drafting a great sponsorship letter. With the templates provided, info-graphics, writing tips, and what to avoid in your letter highlighted in this article, you are well on your way to nailing your sponsorship letter.

Table of Contents

• Tips For Writing a Great Sponsorship Letter 
• Things To Avoid In Your Sponsorship Letter 

Related Articles

Kid-friendly schedules and templates are essential tools for parents to create a balanced day for their children. These templates promote independence, responsibility, and time management skills, making planning and scheduling enjoyable for the whole family.

The teacher evaluation form template is a potent tool for institutions involved in improving the quality of teaching by systematically providing feedback. With this form, you can rest assured that evaluations are complete, consistent, and focused on the most critical aspects of education. It provides a structure and guidelines to support faculty development, enhance student learning, and maintain institutional standards.

A transcript request form is a crucial formal document that students submit to request their academic transcripts from schools, colleges, or universities. This formality ensures proper documentation and streamlines the process of providing academic records. By using a transcript request form template, institutions can efficiently manage and fulfill students' requests for their official transcripts.

A school budget outlines the financial plan for a school's income and expenditures over a specific period, ensuring resources are allocated efficiently to meet educational goals. Using school budget templates streamlines the budgeting process, providing a structured format that enhances accuracy and transparency. These templates help in tracking spending, forecasting future financial needs, and making informed decisions.

Pre-School Assessment is the process of evaluating a child's developmental progress and readiness for school, and using Pre-School Assessment Templates benefits educators by providing structured, consistent, and efficient methods for tracking and supporting each child's growth.

A scholarship essay is a crucial component in securing financial aid for college or university. Given its importance, crafting a compelling essay can be daunting. Our free scholarship essay template simplifies this process, guiding you to present your background, education, aspirations, and suitability persuasively and truthfully.

License Agreement

© WordLayouts 2024

Connect with us

Empowering individuals and businesses around the world by offering a diverse portfolio of professional document templates. At WordLayouts, we envision a future where high-quality documentation is accessible, adaptable, and absolutely free, breaking barriers and fostering innovation in every endeavor.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Happiness Hub Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• Happiness Hub
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• Letter Writing
• Request Letters

How to Write a Letter Requesting Sponsorship

Last Updated: July 31, 2024 Fact Checked

This article was co-authored by Ernest Sturm . Ernest Sturm is a Marketing Expert and the Owner of Runway Influence and Runway Waiters, as well as the President of Runway Collective. With over 10 years of experience as an entrepreneur, he specializes in producing social media campaigns and social brand activations. Runway Influence has a 5-star rating and partners with luxury brands and top influencers. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 6,633,643 times.

If you're hoping to get someone to sponsor your event or something else you're doing, you should write a sponsorship letter. Your letter must convince the sponsor that it's worth contributing and clearly outline the benefits the sponsor gets, presenting an executive summary that details your event or mission. Writing a proper sponsorship letter can make all of the difference between securing the sponsorship or being ignored.

Things You Should Know

• Research the exact kind of sponsorship you're seeking. Reflect on what skills and experience you can offer a business.
• Write your letter in formal business format. Read through sample sponsorship letters to get an idea of the gold standard.
• Be sure to include details on what the business can earn from offering you sponsorship and proofread before you wrap things up.
• Your pitch should always be tailored to the specific sponsor you're meeting, depending on their size and probable budget.

Preparing to ask for Sponsorship

• Sponsorship letters should be specific and focused. If they are too vague or you don't know what you're seeking or why, they won't be very effective.
• Understand why you want to meet the goals. Sponsorship requests are more successful if they are accompanied with a sense of purpose or passion. Convince people why it's worth giving time or money to this cause, perhaps by telling them a story about how the cause has helped someone or the community

• Make sure to include businesses or people on the list with whom you or others who work with you have a personal connection. Never underestimate the value of personal connections. [1] X Research source
• Don't overlook small businesses or those that don't have storefronts. They might be willing to give, too. Remember that you can play up the "local" angle. Hometown businesses often see an advantage in remaining connected to their communities.
• If you are working on a team, divvy up the businesses on the list and give each team member the task of contacting some of them, so each gets personal outreach.

• Cash or in-kind donations are both possibilities. In-kind donations mean the business donates materials or products that can be used at the event instead of just giving money. Sometimes these take the form of services not tangible goods.
• Perhaps you are willing to take volunteer work instead of a product. Either way, you need to be very clear in what you're seeking - specifically.

• Decide sponsorship levels. You should clearly outline the different benefits achieved by different levels of sponsorship. People who give more should get more.
• An advertising banner, a public announcement about the company or sponsorship, and the company's logo appearing on a website or in promotional materials or programs are all examples of benefits you could offer.

• Often, the proper person will be the person who runs the company's Human Resources Department or its CEO. You should call the company or look on its website and determine who handles sponsorships. Don't guess at this. To be effective, the sponsorship letter absolutely must be addressed to the right person. Get the spelling of their name and their title right.
• You should also figure out if the organization has a charitable giving policy so you don't waste your time and can align your request with the policy. [2] X Research source

Understanding the format

• Don't copy a sample letter too closely, though. You need to tailor your letter to the organization you're writing to so it sounds personal and not too formulaic. [3] X Research source
• For example, if you know a CEO has a personal background that relates to your cause, you can personalize the letter to that person. You should know the background of the people or companies you're soliciting, and you should tailor the letters so they feel personal.

• Put the letter on formal letterhead that has the logo and name of your organization. This will make your request look more professional. If you're asking for a sponsorship for yourself, you could still create professional letterhead that has your name at the top in a nice font.
• If you're writing to a business or other organization, more formal is best. If you're writing to a family member or friend, you could be less formal, but you still shouldn't be so casual you sound disrespectful. Whipping off an informal email is unlikely to get good results in either case.

• Start the letter with the date, and then the sponsor's name and address.
• Then, after a space, put the salutation: Dear (Name of the person) and a comma.
• Keep it short. Keep the sponsorship letter on one page. People are unlikely to have time to read more. Most people being solicited will give about a minute to your sponsorship letter. So in addition to keeping it on one page, make sure the language is concise and clear. [4] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source
• Send it snail mail. Email requests make it seem like you didn't take much care when sending it.

• End with a respectful, professional salutation, such as: Respectfully, and then your name and title. Sign it personally.
• Include other materials. You might want to provide a printed flyer with your sponsorship letter to provide background on your event or company. This will provide additional credibility and may make the business feel more comfortable in supporting you.
• Similarly, if your organization has received news coverage, you could include a sample news article to back up what you've done.

Perfecting the Content

• Don't assume people know who you are or what your organization does. Explain those things, clearly. Begin with a description of the company (if it's a corporate letter) or yourself (if it's for personal sponsorship). For example, such-and-such firm is a nonprofit organization committed to rehabilitation... etc.
• Highlighting a few accomplishments right away will make it clear why it's not a risk to give you sponsorship. Make it very clear how the money will be specifically used.
• In the second paragraph or first, you need to make the direct request for sponsorship and explain why you are seeking it.

• If the sponsors will get good publicity out of the sponsorship, for example, explain how. Be very specific: Will the event be televised? How many people will be attending? Will there be VIPS? If other prominent companies or their competitors are sponsoring your event, you might want to mention that.
• Give the sponsors options. They will like the fact they have different choices to match their individual needs or budgets.

• Also don't forget to thread in an element of emotional appeal - a personal story of someone who will be helped, for example, if said briefly (in a sentence or two) can be very moving.
• Explain how you will give the sponsors recognition for their sponsorship. Perhaps they can have free booth space at your event in exchange for sponsorship.
• Provide the essential details of the sponsorship deal that they will need to make their decision. Don't forget to include contact information. You might want to also include a self-addressed, stamped envelope to make it easier for them to respond. Don't forget to include the date you need a response by.
• Ask the sponsors how they prefer to be recognized. For example, how do they want their name to appear and do they want to be recognized? Offer possibilities but never assume. Ask.

• For example, if you're writing a letter for a charity, you should explain the background of the charity, such as when it was founded, who runs it, who it serves, and any awards or accomplishments it's received.
• Show don't tell. Don't just tell us the group or event are good or worthy. Convince us through showing details – evidence that backs up why or how the event or group are good or worthy. Evidence is more persuasive than superlatives, generally.

• You could call or stop by if you don't get a response in 10 days. Remember though that many CEOS especially will be very busy and could be annoyed. So you might want to schedule an appointment or call first.
• Make sure that you convey excitement about your project. Avoid anything negative. You don't want to sound like you're begging or trying to put a guilt trip on them about donating..
• If the answer is “maybe,” don't feel bad about following up. Just don't do it immediately or too much or you might become annoying.
• Never be presumptuous. Don't assume they will give you a meeting or sponsorship. Simply thank them for their consideration.
• Don't forget to send a thank you note if you get a sponsorship.

• Check punctuation . Many people don't know how to use commas or apostrophes properly. The little things matter here.
• Print out a copy of your letter, set it down, and read the hard copy in a few hours. Sometimes the eye gets so wedded to online content that it can be easier to miss typos if you're reading it online.
• Make sure you send it with proper postage in a professional business looking envelope.
• 7 Here is an example: Your Letterhead (if applicable) Date:____ Address: _________ _________________ _________________ Dear Mr. / Ms. / Mrs. _______ Recently, I was invited to compete in Miss USA State Preliminary Competition. While at the State Preliminary Pageant, I will have the opportunity to be chosen as the state's representative to the Miss USA National Pageants. I would be grateful if you helped in sponsoring me in Miss Colorado USA for my chance to win. More than 20-50 women will be competing with me. This event will be televised regionally with an anticipated audience of 2 to 300,000 and all my sponsors will be named in the pageant and on future productions website. The amount a sponsor may contribute is flexible. You could assist me through one of the options listed below. $____ – Your name, description, and logo $____ – Your name and description $____ – Your name and logo $____ – Your name If you are interested in sponsoring me, please get back to me at ___________________.

Thank you very much for your time. Sincerely, Signed Name Typed Name

Community Q&A

• Find a key contact person rather than a secretary or other third-party. Thanks Helpful 0 Not Helpful 0
• Do not be demanding. Ask politely. Thanks Helpful 0 Not Helpful 0
• Unless you have exceedingly beautiful handwriting, type the letter. This will make it look more professional. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• Approach the sponsorship as a partnership: you have something they need, and they have something you need. Don't be afraid to negotiate, and always act like a professional.
• Ask a friend or family member to check your letter for any grammatical errors.

You Might Also Like

• ↑ http://4h.ucanr.edu/files/131483.pdf
• ↑ http://bmes.seas.ucla.edu/uploads/5/4/7/6/54763313/sponsorship_proposal_15-16_v0.pdf
• ↑ https://www.letters.org/donation-letter/sample-sponsorship-request-letter.html
• ↑ https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/basic_business_letters/index.html

About This Article

To write a letter to a potential sponsor, address it to the CEO or head of HR. Introduce yourself and explain your company and cause in the first paragraph, then state clearly that you’re looking for sponsors. Outline benefits that would come with their sponsorship, such as advertising or networking opportunities at an event. Include a few facts to appeal to their logic, such as the size of the audience they’ll reach. Thank them at the end and proofread, then sign it by hand and mail. To learn how to choose a tone for your letter or how to outline your points, continue reading the article! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Annette Sharise Evans

Jun 27, 2017

Did this article help you?

Fatiema Klaassen

Oct 2, 2017

Antoinette Staples

Apr 26, 2016

Sep 30, 2016

Jul 6, 2017

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

wikiHow Tech Help Pro:

Develop the tech skills you need for work and life

Application Letter for Scholarship Request Sample: Free & Effective

In this article, I’ll guide you step-by-step through the process of writing a compelling scholarship application letter, including customizable templates to get you started.

Key Takeaways Understand the Purpose: Learn why a well-crafted application letter is crucial for your scholarship success. Personalize Your Letter: Discover how to tailor your letter to reflect your unique experiences and the scholarship criteria. Structure is Key: Follow a clear and effective structure to ensure your letter is engaging and easy to read. Highlight Your Achievements: Tips on showcasing your accomplishments without sounding boastful. Proofread and Refine: Understand the importance of revising your letter to eliminate errors and improve clarity.

Step-by-Step Guide to Writing Your Scholarship Application Letter

Step 1: research and understand the scholarship criteria.

Before you start writing, it’s imperative to thoroughly understand the scholarship’s requirements and objectives. Tailor your letter to align with the values and goals of the scholarship provider.

Step 2: Start with a Strong Introduction

Begin with a compelling introduction that captures the reader’s attention. Introduce yourself, mention the scholarship you’re applying for, and express your enthusiasm and commitment to your educational goals.

Step 3: Highlight Your Achievements and Qualifications

Detail your academic achievements, extracurricular activities, and any relevant experiences that demonstrate your suitability for the scholarship. Be specific and use examples to illustrate your points.

Step 4: Explain Why You Deserve the Scholarship

Articulate why you’re a deserving candidate for the scholarship. Link your personal, academic, and career goals with the scholarship’s objectives. Show how the scholarship will help you achieve your aspirations.

Step 5: Conclude with a Strong Closing Statement

Trending now: find out why.

End your letter on a confident note. Reiterate your gratitude for the opportunity and express your eagerness to contribute positively if granted the scholarship.

Step 6: Proofread and Edit Your Letter

Ensure your letter is free from grammatical errors and typos. A well-polished letter reflects your attention to detail and seriousness about the scholarship.

Personal Tips from Experience

• Be Authentic: Authenticity resonates. Share genuine stories and experiences that reflect your true self.
• Stay Positive: Even when discussing challenges, focus on how you’ve overcome them or what you’ve learned.
• Be Concise: Respect the reader’s time. Keep your letter clear and to the point without sacrificing important details.
• Seek Feedback: Don’t hesitate to ask a mentor or a peer to review your letter. Fresh eyes can catch errors and offer valuable insights.

Application Letter Template for a Scholarship Request

[Your Name] [Your Address] [City, State, Zip] [Date]

[Recipient’s Name] [Recipient’s Title] [Scholarship Committee’s Name] [Address] [City, State, Zip]

Dear [Recipient’s Name],

I am writing to express my earnest interest in the [Scholarship Name] offered by [Institution or Foundation’s Name]. As a dedicated student of [Your Field of Study], I am committed to my academic pursuits and am eager to overcome financial barriers to achieve my educational goals.

Throughout my academic journey, I have maintained a [Your GPA] GPA and have been actively involved in [List any relevant extracurricular activities or community service]. These experiences have not only enriched my knowledge but have also honed my skills in [Mention key skills relevant to your field or scholarship].

The [Scholarship Name] resonates with my personal and academic aspirations by [Explain how the scholarship aligns with your goals]. Your support would immensely help me [Briefly mention how the scholarship will aid your education and future plans].

Thank you for considering my application. I am enthusiastic about the opportunity to contribute to [Mention any relevant community/service goals aligned with the scholarship] and am committed to making the most out of the scholarship if granted the opportunity.

Sincerely, [Your Name]

Engage with Us

I hope this guide empowers you to craft a persuasive application letter that brings you one step closer to your academic and career goals. If you’ve found these insights helpful or have your own experiences to share, please leave a comment below.

We’d love to hear about your journey and any additional tips you might have for aspiring scholarship applicants!

Scholarship Impact Calculator

Frequently asked questions (faqs).

Q: How Should I Start My Application Letter for a Scholarship Request?

Answer: When starting your application letter for a scholarship, it’s crucial to grab the reader’s attention immediately. I began mine with a strong opening sentence that highlighted my enthusiasm and passion for the field I am pursuing. 

For example, “As a dedicated and innovative student in environmental science, I am excited to apply for the XYZ Scholarship to further my goal of developing sustainable energy solutions.”

Q: What Personal Achievements Should I Include in My Scholarship Application Letter?

Answer: In your scholarship application letter, focus on achievements that are most relevant to the scholarship. In mine, I included my academic accomplishments, like being at the top of my class in relevant subjects, and extracurricular activities like leading a community clean-up project. 

It’s not just about listing achievements; it’s about demonstrating how these experiences have prepared you for the scholarship.

Q: How Can I Show My Need for the Scholarship in the Application Letter?

Answer: Demonstrating your need for a scholarship can be done tactfully by sharing personal stories or challenges that have shaped your educational journey. 

In my letter, I discussed how financial constraints have been a significant hurdle in my academic pursuits, and how the scholarship would alleviate these burdens and enable me to focus more on my studies.

Q: Should I Mention My Career Goals in the Scholarship Application Letter?

Answer: Absolutely! Discussing your career goals is vital. In my application letter, I clearly outlined how the scholarship would help me achieve my long-term career goal of becoming a renewable energy consultant. I explained how the specific courses and opportunities provided by the scholarship are aligned with my career aspirations.

Q: How Do I Conclude My Scholarship Application Letter?

Answer: The conclusion of your scholarship application letter should be compelling and memorable. I concluded mine by reiterating my passion and the alignment of my goals with the scholarship’s purpose. 

I also thanked the committee for considering my application and expressed eagerness about the possibility of contributing to the field with their support.

Related Articles

Best motivation letter for scholarship example, acing the “strengths and weaknesses” question in a scholarship interview, cover letter for student finance sample: free & customizable, free email for scholarship application sample, 3 proven scholarship letters: secure your funding, 3 proven application letters for scholarship request, 1 thought on “application letter for scholarship request sample: free & effective”.

This is Awesome and helpful..😉

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Request Letters

Sponsorship Request Letter Template and Examples

Hosting an event or running a charity is no easy feat. It often involves extensive expenses. If you are unable to come up with enough funds to achieve your goals, you might need to turn to sponsors who share your vision. This is why it is crucial to learn how to write a sponsorship request letter.

A sponsorship request letter is also called a sponsorship proposal. It is a formal document that details your intention to secure funding from a sponsor. Apart from explaining your need for money, it also seeks to familiarize a potential sponsor with your beliefs and work.

In this article, we review how to draft this important letter so you can secure the funding you need.

What to Include in a Sponsorship Request Letter

Writing tips for a sponsorship request letter.

The main aim of a sponsorship request letter is to convince the sponsor to fund your event. While you need to do your research, you also need to come out confident and professional. Here are some tips to help you wow a potential sponsor:

• Include the sponsor’s address, full name, and proper title
• Use the appropriate salutation.
• Mention your reason for writing in the first paragraph
• Lead with your connection to the sponsor
• Familiarize the sponsor with your company or organization
• Personalize your letter
• Keep your letter short and to the point.

Sponsorship Request Letter Format

{Sponsor’s Name}

{Sponsor’s Address}

{City, State, Zip Code}

Re: Sponsorship Request for {Name of Organization}

Dear {Mr./Mrs. Ms. Last Name},

{Company/organization name} is a {briefly describe what you do}. For the past {duration}, we have been planning an {event type} to {purpose of event}. We would love to hear your thoughts.

We project that we will have an audience of {briefly describe audience}. As this is right up your alley, I am writing to request financial backing from your company.

I have attached a copy of our budget and perks that come with the sponsorship opportunity. I would appreciate a meeting to discuss this matter at your earliest convenience.

Thank you for your time and consideration.

{Your Name}

{Job Designation}

Sample Sponsorship Request Letter

9 November 2030

Mary Gregory

223 Orefield Avenue

Fort Worth, TX 67890

Re: Sponsorship Request for Women Writers Seminar

Dear Mrs. Gregory,

I recently met you at the Texas Annual Writers Trade Show, where we discussed my organization, She Writes. I am writing to inform you about an upcoming seminar we are currently organizing. Per our projections, we will have an attendance of 150 women writers from all over the state.

Apart from officially inviting you, I am also writing to request your sponsorship for this event. I have attached a copy of our sponsor’s packet and budget for your perusal.

Kindly contact me at lesliejones.com or 345 5678 567 if you wish to discuss this matter further.

Leslie Jones

Founder and CEO, She Writes

Sponsorship Request Letter (Word Template)

Final Thoughts

Learning how to write a sponsorship request letter is a crucial step for any charitable organization, outreach program, school, religious center, or business. If your letter does nothing else, make sure it grabs the sponsor’s attention and warms them up to your cause. Remember, the sponsor likely reads several funding request letters a day. You will only stand out if you establish a connection with them. The best way to do this is to learn about and appeal to their beliefs. Finally, always send your request letter early to allow time for dialogue.

How did our templates helped you today?

Opps what went wrong, related posts.

How to Write a Request Letter (Format and Samples)

Request for Approval: Template & Samples

Request Letter to Bank for Opening a Bank Account

Leave Application Cancellation Letter

Request Letter: Format, Template and Examples | (Word | PDF)

Permission Request Letter to Principal for Tour

Permission Request Letter to Principal for Late Payment of Fees

Leave Permission Request Letter to Principal

Thank you for your feedback.

Entrepreneurship

• Jul 18, 2022
• 10 min read

How to Write a Sponsorship Letter (with Examples)

Not sure where to start when it comes to fundraising? Start by drafting up a sponsorship letter using these tips and tricks.

Joanna Zambas

Content Manager and Career Expert

Reviewed by Hayley Ramsey

Asking for sponsorship can be daunting, but it is a necessary step if you need to raise some funds for an event, an organization or your  personal development . As you’re essentially asking a stranger for money, you’re going to need the right techniques to get the response you’re looking for.

Luckily, you have an effective tool to get started: a sponsorship request letter. This type of letter is the best way to get the introductions going and become one step closer to receiving a sponsor and form a beneficial partnership.

Read on to find out how to write a sponsorship letter, what information you should include and how to structure your letter to gain a successful sponsorship.

What is sponsorship?

To effectively receive sponsorship in any capacity, it’s important to first understand what exactly it is. Sponsorship is defined as the position or function or a person or group who vouches for, supports, advises, or helps fund another person or an organization or project. So, to put it plainly, when you’re asking for money or resources to support yourself, an event, or an organization you believe in, that’s sponsorship.

It’s important to recognize that sponsorship is about marketing at all levels, including digital marketing , for those requesting the sponsorship and for those who agree to sponsor the cause. Sponsorship is taking something as simple as an idea or a brand and making it marketable, competitive, and desirable for others to support!

What you give in return for sponsorship

When you ask a company to sponsor you and what you’re marketing, it won’t just stop with a smile and a handshake; sponsors will typically request something in return, and rightfully so. There should be some added benefit for sponsoring you in any capacity, so consider that as you are asking for sponsorship and have a few ideas in mind. Some things to offer in return for sponsorship could be:

• Sponsor logos on banners, programs or marketing materials
• Shout-outs during announcements
• A space to sell products or advertise services
• Branded event swag distributed in gift bags
• Speaking time at the event (if applicable)

Your sponsor may have requests outside of the above-mentioned items, but when it comes to what to provide in return for sponsorship, most individuals or organizations will fall in line with the above. Keep in mind, those sponsoring you will want to see some return on their investment, so think accordingly when considering what to offer in return for sponsorship.

How to find organizations that will support your cause

You don’t need to around cold calling hundreds of individuals and organizations that may be able to provide you some level of sponsorship; there’s a better way. Take the time to find organizations that will support your cause and target accordingly.

Let’s look at some steps you can take to ensure you’re going to attract sponsors that will truly appreciate supporting your cause:

Identify goals

Most importantly, establish what your goals are before you try to pitch anything to a sponsor. If it’s a fundraising event, ensure you know what the desired outcome is and how it will positively impact the organization you’re fundraising for. Taking the time to clearly identify what you’re going for will set you on the right path as you attempt to find employers who could echo your vision.

Offer a variety of packages

Once you’ve identified your goals, before you can hit the pavement, it’s important to create packages for your sponsors. You’ll cast a wider net if you’ll allow them levels to contribute that are already established. This provides your sponsors the ability to just pick and choose what best fits their personal or professional needs.

Consider creating packages like gold, silver, and bronze levels, establishing the gold as the most expensive and most rewarded package and trickling down accordingly. Each package should still provide a return on investment for your sponsors, but allowing a lower tier will help you attract more in the end.

Research potential employers

Requesting sponsorship in any capacity will require a considerable amount of research. Yes, you could send a carefully crafted letter out to 500 companies across the nation and hope that at least some of them bite, but why not take the time to research those you are looking to pitch your idea to and see if you can find similarities?

Perhaps there’s a global organization that shares your passion for wildlife, and this event would be right up their alley. Asking for sponsorship from this organization would be an easier sell than asking the steak shack down the street.

Find out if those you’re looking to request sponsorship from could share your same ideals, if they have sponsored similar things in the past, and, to the best of your abilities, their financial ability to sponsor at this time. You won’t regret doing a little research as you’re searching for organizations to support your cause.

Consider keeping it local

Nothing against global organizations, or those at a national level, they can absolutely contribute to your cause. Depending on your event, a consideration that must be made is keeping it local; the term “local” absolutely sells. Some organizations have a firm belief that they should “support local” and will only do business with organizations in their immediate vicinity.

Even the majority of consumers shop small to keep money local , so start local! This gives your cause a leg up if you’re in that location because they may have more bandwidth and finances to support your cause, as they are not supporting any at a national or global level. Capitalize on the surrounding organizations that may be looking to get in on the ground floor of a local event!

Don ’t rule out the small businesses

You may think your best bet is to hit up the largest organizations you can find because they will be able to provide you with the most bang for your buck. Don’t overlook those small businesses ; they might actually surprise you. When it comes to a small business, marketing can be tricky. Getting the word out about their specific business can prove difficult; sponsorship can alleviate those headaches. Small businesses will appreciate the event exposure and may be more willing to sponsor strictly because of the networking benefits .

What to Include in a sponsorship letter

As with any formal letter, you must stick to some strict layout and formatting rules to ensure that your letter is professional.

Your letter should contain the following elements:

• Sender ’s address — If you’re using a company letterhead, skip this step and move on to the next. If, on the other hand, it’s a personal letter, you should begin by typing your address at the top of the page.
• Date —Add the date after a line space below your address.
• Salutation —As with any formal letter, the reader you should be addressed properly. Therefore, you should open your letter with something like “Dear Mrs Smith”.
• Opening paragraph — This is where you will express interest in the reader’s sponsorship and try to  market yourself . You will need to captivate the reader and encourage them to continue reading, and the best way to do this is by listing the benefits. For example, you could say that through this sponsorship, the company will receive exposure to a broader market, which will drive more business to their organization.
• Middle paragraph(s) — Within the body of your letter, you should further explain the benefits and explain what else you can offer if they agree to sponsor you. For example, they will get their logo printed on your tickets, a stall set up at the entrance and a flyer placed in every goody bag. Provide a bit of background information, explaining why you need sponsorship and what you plan to gain out of it and list reasons why you contacted them and not another company. You should list any final details about the event (if you haven’t done so already) and explain how you work with sponsors.
• Final paragraph — Finish your letter by letting your prospect sponsor know how you are planning to follow. For example, you could say that you plan on calling up within the week to hear their thoughts.
• Closing — Finish off as you started with a professional “Kind regards” or “Yours sincerely”.
• Your name and signature — A letter isn’t complete without your name and signature. Keep it personal with a handwritten signature.

Tips for writing a sponsorship letter

1. find out who to contact.

There’s nothing worse than receiving a generic letter at the best of times, especially when a random stranger contacts you out of the blue asking for something from you. So, before you begin writing your letter, find out who exactly it is you need to reach out to and be sure to do some company research on them and address the letter to them.

2. Be personable

If you know that your cause is of interest to your potential sponsor, ensure that you include personality within your letter. For example, if you’re raising money for a charity that’s close to their heart, don’t be afraid to add this in your letter by saying something like: “I know how fond you are of XYZ and I admire your previous efforts in X, which is why I’ve decided to reach out to you and see if you can lend a helping hand.”

3. Don’t be pushy

While being personable is a must, being pushy is a definite no-no. You don’t want to put them off before you’ve even given them a chance to consider sponsoring you or your cause, after all! So, keep a friendly and polite tone throughout your letter.

4. Follow up

Your sponsorship letter is just legwork. To really “wow” your potential sponsors, you need to show that you really care. Again, this doesn’t mean that you should be pushy, but rather that you follow up with a friendly phone call or a quick visit to their offices to discuss potential partnerships in person.

5. Proofread your letter

As with any professional letter, you should read over your sponsorship request and fix any errors, misspelt words or typos. Nothing ruins an appeal for sponsorship faster than a poorly written letter, so make sure that it’s properly checked by multiple people in order to avoid mistakes!

6. Don’t attach leaflets, pamphlets or proposals

You don’t want to bombard your potential sponsor with an overload of information. Besides, who actually reads leaflets, anyway?! Instead, it’s best to hold back on full proposals until you have them on board.

Sample letters

To help you perfect your letter, we’ve created a few different sponsorship letter samples to get you on the right track. Although you shouldn’t copy them word for word, you can use these templates as a guide when producing your own letter.

Event sponsorship letter

Corporate sponsorship letter

Sports team sponsorship letter

General sponsorship letter

Food donations letter

Key takeaways

When it comes to sponsorship letters, the entire process can feel overwhelming. Remember a few key items when it comes to physically writing your sponsorship letter:

• Be a human and remember to be personable. Sponsors will want to know you believe in the cause too, so it’s okay to loosen up a little!
• Don’t be pushy and force a sponsorship. You want sponsors who truly want to support your cause — don’t strive for anything less.
• Give your letter a once over, then a twice over! Don’t send it in with simple errors; make sure your best version is going out to your potential sponsors.
• Keep in contact with those you’ve reached out to. Just because they didn’t say yes right away doesn’t mean it’s a no; be sure to follow up!
• Don’t get caught up in the details; while your sponsors want to know what exactly they are getting into, keep it clear and brief. You can get into the nitty gritty later!

Have you ever written a sponsorship proposal letter? What methods did you use? Let us know in the comments section below.

This is an updated version of an article originally published on 26 March 2019 and contains contributions by staff writer Shalie Reich.

Business Letters

Entrepreneurs

Published in

Letter Templates

How to Word Your Sponsorship Request Letter (15 Samples)

Sponsorships are essential in any kind of development. They come in as a last resort to open doors that would otherwise remain shut due to financial difficulties. Whether you plan to host an event, run an organization, or plan to engage in some personal development activities, you will certainly require money for facilitation. But requesting for sponsorship can be difficult, especially if you don’t know the sponsor in person.

Luckily, one tool will help you get started. This is a sponsorship request letter. This letter has been proved to work effectively in bringing you closer to your potential sponsor so as to form a benefit corporation.

How to Structure Your Sponsorship Request Letter

The layout for writing a sponsorship request letter should conform to the formal format and guidelines. With that in mind, your letter should have the following elements:

Sender’s address

Typically, those sending personal letters should begin their letter with the sender’s name, address, and contact details. However, if you are using a company’s letterhead, its recommended that you ignore this part.

Date of writing

Immediately after the sender’s address, you can skip alone then add the date of writing. Be sure to use the precise dates for record purposes.

Recipients address

After the dates, then should be the receiver’s address. You can indicate the name, address, and contact details (optional).

Like any official letter, you need to use appropriate salutations to address the recipient. Some of the appropriate salutations to consider include ‘Dear’ or Hello,’ followed by their name. In some instances, however, you may not know the recipient by name. Therefore, you can use ‘To whom it may concern.’

Opening paragraph

This is the introductory part of the sponsorship request letter. According to the views of many experts, the opening paragraph should be as captivating as possible. With that in mind, you need to present yourself that invites the reader to continue reading. In other words, it’s the marketing part of your sponsorship request letter. To achieve this, make sure you mention the benefits that the sponsor will receive in return. Or, you can mention how the sponsorship will bring an impact to the society.

Body paragraphs

Here, it would be best if you expounded more on the benefits that will be ripped through the sponsorship program. Remember that every sponsor will want to put their investment where it best counts. They want to know how their sponsorship will impact or bring benefit to you and those around you. Therefore, you can explain why you need the sponsorship and why you feel it will be ideal to partner with the sponsor.

Conclusion paragraph

Conclude your letter by thanking the prospect sponsor for taking the time to read in your sponsorship request letter. Again, let them know how you plan to follow up on the sponsorship request letter. If possible, you can add your contact details for easy reach.

You can sign off with a complimentary professional close, such as Sincerely, Kind regards, and mention a few. Your signature and name should then follow this. When sent through email, however, you can ignore the signature part.

Sample of Sponsorship Request Letter

[Senders Name] [Senders address] [Senders contacts]

[Sponsors name] [Sponsors address] [City, State, Zip code]

Dear [Sponsors name],

Our school baseball team recently managed to win the state’s preliminary baseball tournament that helped in Kansas State University Fields. Following the great victory, our team was selected to represent the state at the national youth’s competition.

We would therefore like to request for your support in sponsoring us to the nationals. Your support will come in handy in enabling us to win our next competition. The national competition will be aired on the local channels. Through your sponsorship, your company’s brand name will be printed on our shirts. Also, our sponsors will be named in the pageant and on future competitions.

We, therefore, request you to sponsor us with any amount as little as $5000. If you have any questions, please contact us through [input contacts].

Thank you so much.

[Signature] [Senders name]

Free Downloads

Do’s for Sponsorship Request Letter

• Make your expectations clear. Choose sponsors that can provide what you’re looking for.
• Make a list of what you can offer to sponsors.
• Create sponsorship levels. Sponsorship levels are often put into ascending categories such as bronze, silver, and gold. Each level provides specific benefits for sponsors depending upon the amount they wish to donate. For example, a gold-level sponsor might receive free banners at the event, VIP tickets, and mentions by important speakers during the event.
• Negotiate. It’s okay, and a good strategy, to be willing to negotiate. Sometimes the sponsor you chose would like to help, but can’t provide everything you’re asking for, or have different services in mind that you need. Find out what each sponsor can do for you and go from there.

Don’ts for Sponsorship Request Letter

• Settle for any sponsor. Don’t change your vision or major goals to accommodate someone else’s. A company might want to sponsor you but has unrealistic expectations of what they’ll receive in return.
• Don’t try to over sell. Keep your letter sincere. Be direct about why you believe your chosen sponsor would be a good fit.
• Don’t use special or colored fonts. Business letters should be formal and simple. Use your creative flair to create an eye-popping sponsorship level chart instead.

Using these tips and examples, you can write an outstanding sponsorship request letter and reach your goals.

Tips for Writing a Sponsorship Request Letter

So, you’ve got great examples and a formal structure down. Now it’s time to write your content. Here are some tips to help you create a sponsorship request letter that will make you stand out and find a sponsor to help you achieve your goals.

In order to bring your organization’s fundraising narrative back to life, you need to craft a high-quality sponsorship request letter that convinces your reader for that incentive. If you are wondering how to make your letter stand out, read on to realize some useful tips and tricks:

Be as specific as possible

If there is one thing to refrain from is making your letter generic. In other words, make sure your letter is addressed to a specific person at all times. On that note, take some time and research on the sponsor’s full name, address, and contacts. The more specific your letter is, the higher the chances of getting the sponsorship. 

Be personable

Again, while researching a particular sponsor, ensure you capture their interests and personality. It is a nice idea to include their personality within the letter. For instance, if you are raising money to build schools, you can mention something like this, ‘I know how much you love education among kids and that is why I decided to reach out to you.’

Don’t be pushy

Refrain from pushing the reader to buy your idea as it will be a turn-off. Therefore, you need to use a polite, friendly, and convincing tone within the letter.

Proofread your letter

Failure to proofread your letter can sabotage your chances of getting the sponsorship. If you send your letter with spelling, grammar, or other technical mistakes , it will depict your unprofessionalism. Believe me; no one wants to attach themselves to unprofessional individuals. Therefore, take your time and correct any mistakes that may have occurred when typing the letter.

Mention the benefits

For your sponsor to fully participate in your activities, they will want to know which benefits they will obtain in the process. For instance, if they will get good publicity, make sure you mention exactly that. Or, if you plan to print their name on the tickets, be sure you inform them.

Keep reading

30 examples of letter of support | how to write (tips).

How to Write a Sponsorship Letter (+ 7 Templates)

Sponsorships can take your fundraising efforts to new heights—elevating your events, opening up partnership opportunities and more. They’re all about making lasting relationships with donors.

But how do you kickstart these connections and start bringing in donations that pack an impact? There’s a tried and true tactic: writing sponsorship letters.

Of course, getting sponsorships isn’t as easy as sending out a few letters. But if you’ve already identified some warm leads, had some phone calls and are ready to explore further opportunities with an organization, then that’s where sponsorship letters, and this post, come in handy.

We’ll cover everything you need to know about sponsorship letters: what they are, how to write them, who to send sponsor letters to. Plus, we’ve got samples and templates to get you started!

Read more: Seven Sponsorship Letter Templates For Every Situation  

What Is a Sponsorship Letter?

Unlike a standard fundraising letter that asks for donations, grants , contributions, volunteer time, auction items or other gifts, a sponsorship letter has a slightly longer reach.

It focuses on building a relationship with a potential donor and approaches them like a partner, including offering an incentive for their support.

A sponsorship letter typically asks a business or individual to contribute to an event , fundraising initiative or provide long-term support to a non-profit organization. Along with the obligatory tax receipt, the donor will be offered additional benefits for their support, such as priority seating at an event, a speaking slot, or inclusion in event publicity.

What You Give an Organization in Return for Sponsorship

You might be wondering, “But why would a business choose to sponsor us? What can I give them in return?”

But in fact, there are a lot of advantages to charitable giving. In addition to the good feeling that comes with supporting a non-profit organization they believe in, donors have more to gain — especially businesses.

That’s because social responsibility has become increasingly important to consumers, particularly millennials. Research shows that 70 per cent will spend more on brands that support causes.

So, if an organization can demonstrate that they support causes that matter to their customers, they’ll achieve a “halo effect” that will boost goodwill (and potentially sales) for their business.

Other benefits include improving morale among their employees, marketing their brand and strengthening the community in which they do business. Individual donors who are looking to raise their personal or professional profile will also enjoy the perks of being known for their generosity.

Plus, don’t forget that you have a great audience — one that businesses might not be able to reach as easily otherwise. Giving them access to it is something that many businesses don’t mind paying for.

So, what can you offer in exchange for sponsorship? Some ideas are:

• Advertising space in an event program
• Their logo prominently featured in all communications about the event, on social media, etc.
• Public acknowledgement of the donor’s generosity
• Promotional materials included in swag bags or available at event(s)
• An opportunity to speak at an event
• A booth at an event
• Being included on the non-profit’s online ‘Supporters’ list
• A framed “thank you for your support” letter to put up in their office
• Social media shout-outs
• Running a contest at your event or on social media

Want some really out-of-the-box event and sponsorship activation ideas ? Here’s a bonus list that can spark ideas.

Determining Your Sponsorship Letter’s Goals

To reiterate, sponsorship letters shouldn’t be the first point of contact you have with a potential sponsor.

Instead, they should be used to provide more information once you’ve already had an initial contact with the right person at the organization.

Unlike a fundraising letter, the ultimate goal of the sponsorship letter isn’t necessarily to solicit short-term financial support — although that can be part of it. More importantly, you want to sow the seeds for a long-term relationship.

This means you’re appealing to an organization or individual in a way that will demonstrate the value of the work your organization does and outlining how it relates to them and the people they care about. By the end of the letter, you want them to be inspired to be involved in your organization in a way that extends beyond a one-time donation.

In fact, sometimes a potential sponsor can do more for you than make a generous financial contribution. An ongoing sponsorship relationship with your organization will provide a business a steady flow of publicity — and vice versa.

Once you’ve made a connection, there are a few ways you can use a sponsorship letter:

• As a tool for soliciting financial or in-kind support for a specific event or campaign
• As a way to forge a mutually beneficial partnership with an individual or corporate donor
• To request non-financial contributions, such as time, equipment, space or supplies.

Be clear about what you’re asking each donor in a sponsorship letter, why you’re asking and explain what’s in it for them.

In fact, I’ve noticed that some of the most successful sponsorship programs aren’t all about events, even though that’s how many organizations think of them.

By expanding your sponsorship horizons to consider in-kind donations, employee giving, and more, you may find that it’s a lot easier to build a connection with a wider variety of organizations.

Read More:  Everything you Need to Know About Virtual Sponsorship for Nonprofits

How to Find Organizations That Are Likely to Support Your Cause Through Sponsorship

The best sponsorship letters I’ve seen are the ones that are highly personalized.

That means before you start writing, you have to do your research.

So, before sending a letter to every business in your town, here are some ways to unearth good potential sponsors:

• Look at organizations that give to nonprofits that are similar in nature to yours . A restaurant sponsors a sports team would be more likely consider your after-school sports program than a business that has never sponsored a team.
• Consider complementary businesses . Look for businesses that operate in the same space you do. If your nonprofit is related to health, look at health practitioners, health-aid suppliers, pharmaceutical companies, etc.
• Check mainstream and social media for people who are passionate about your cause . Some organizations and individuals go all in on certain causes. An Internet search with the right keywords (i.e. those that relate to the purpose of your association and your city or town) can give you plenty of leads.
• Mine the networks of your members, your staff and your board. We know that people are more likely to consider requests of any kind if they come through a person they trust. Ask everyone associated with your organization, plus your family and friends, to help you make a connection with potential donors.
• Shop local. People and businesses generally like to support the organizations and causes that are in their communities.
• Approach businesses that have supported you in the past. This one seems like a no-brainer, but sometimes associations overlook current or past donors for sponsorship opportunities because they already give in a different way. Give them options!
• Look for companies with robust corporate social responsibility programs. Many employers empower their employees to give back in their communities via things like paid volunteer time and donation matching. Throw your organization into the ring!
• Connect with people who benefit from your association. Ask them to provide potential donors in their network. They would be able to do the initial outreach to offer a personal reason for donating. You can follow up with a great sponsorship letter.
• Consider your suppliers or vendors. Anyone your association pays for goods or services may feel a personal connection to your cause and organization. They’re prime candidates for sponsorship.

Read More: How to Solicit Corporate Sponsorships The Right Way

10 Best Practices for Writing Sponsorship Letters

So, you’ve collected your list of recipients. You’ve made a lot of phone calls, and have made a few contacts. Now it’s time to whip out your pen (or laptop) and get to writing!

To keep you from staring at a blank page for too long, here are some best practices.

1. Use the sponsor’s name

Since sponsorship is all about building relationships, writing “To Whom This May Concern” just won’t cut it. Find out the right person within the organization who should receive the letter by calling to ask who makes decisions about corporate donations, or by looking through their website and using an email scraper like Hunter to get their contact information.

2. Get the personalization details right

It should go without saying, but double check that you’ve got the correct spelling of their name. Don’t assume it’s Joseph Smith – it could easily be Josef Smythe. When you’re asking for the proper spelling, ask what name they mostly go by. Maybe Joseph is actually Joey to most people.

3. Tailor your sponsor letter

There are no long-term relationships that began with a form letter. You don’t have to write every word of every letter from scratch, but you should at least write a tailored opening that demonstrates you know something about them. “As a small business that gives back to [XYZ charities], it’s clear that you care about community…”

4. Keep it short

Be respectful of their time by keeping your sponsorship letter to one page and use shorter sentences and smaller paragraphs. Studies show that people will put off what they can’t read in under 1-3 minutes.

5. Put Yourself in your sponsor’s shoes

You know what you want (sponsorship), but a good letter considers the recipient first. Now that you’ve had the chance to speak with them, you should know: what do they want? A way to give back to their community? A simple way to get their brand name out there? To benefit from the halo effect? To give their employees a way to give back? A chance to show their customers that they care about the cause? Write for them.

6. Write the letter from leadership

Make sure the letter is signed by the president or an executive of your non-profit so your recipient can feel assured that it’s professional and legitimate. Include your charitable registration number too.

7. Get someone your sponsor knows to write the letter

Getting someone the recipient of your letter already knows to write the letter will make them more likely to read it than if it comes from a faceless organization. Even if you’ve already made a connection with them, it never hurts to remind them of their personal — and of the impact to someone who’s already in their network.

8. Give sponsors choice

When you get to the part about sponsoring, offer a number of ways to be involved with your organization. Let them know you’re open to all kinds of partnership possibilities.

9. Include the benefits of sponsorship

Don’t forget to list the ways a sponsorship will benefit them. Offer listings on your event or regular communications material, include logos on advertising and swag, give them a table or VIP access to an event or special mentions on all fundraising campaigns. Think about what they would want and create a tailor-made appeal.

10. Include a follow up to your sponsorship letter

You can’t expect every recipient to be immediately inspired to write a check or pick up the phone to make a donation. The sponsorship letter is the first communication on the road to building a relationship. Be sure to include follow-up information, i.e. how they can reach the right person in your association. If it’s appropriate, assure them that you will follow up in another way. (And then make sure you do follow up by phone or email.)

Read More:  4 Ways Small Nonprofits Can Leverage Corporate Philanthropy

Seven Sponsorship Letter Templates For Any Situation

So now that you’ve decided who you’re reaching out to and know what to include, here are examples of several different kinds of letters you might decide to write. Click here to download all of the templates, or keep reading to view our examples.

1. General Sponsorship Letter

Adapt this template for use in any situation where you’re seeking sponsorship.

2. Event Sponsorship Letter

Looking for event sponsors? Here’s the template for you!

3. In-Kind Donations Sponsorship Letter

If you want in-kind donations , this is the letter to use.

4. Food Donations Sponsorship Letter

Looking for food donations from a cafe or restaurant for your next event or volunteer gathering? Check out this template.

5. Sports Teams Sponsorship Letter

Is your sports team looking for sponsors? Use this letter to reach out.

6. Churches Sponsorship Letter

Is your church looking for sponsors? Here’s the letter for you.

7. General Follow-Up Letter

If you haven’t heard back from your potential sponsor and want to check in, here’s a template you can use.

And there you have it: everything you need to know about sponsorship letters.

It may seem like a lot of work, but targeting the right people with the right offer is more likely to result in meaningful support from individuals and corporate sponsors — leading to more donations down the road.

Related Fundraising Articles

Donor Retention Strategies for Nonprofits

32 Online Fundraising Ideas Perfect for Any Cause

Dues or Donations: Which Is Better for Nonprofits?

The Membership Growth Report:

Benchmarks & insights for growing revenue and constituents.

How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)

by Chris Baylis | November 28, 2023

Why you can trust Sponsorship Collective

• The Sponsorship Collective has worked with over 1000 clients from every property type all over North America and Europe, working with properties at the $50,000 level to multi-million dollar campaigns , events and multi-year naming rights deals
• We have published over 300 YouTube videos , written over 500,000 words on the topic and published dozens of research reports covering every topic in the world of sponsorship
• All of our coaches and consultants have real world experience in sponsorship sales

Table of Contents

I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline.

To that end, I have listed some articles that will give you a full picture of the sponsorship landscape and how to increase your chances of success. Check out the following articles and resources:

• How To Get Sponsorship For Anything: A Complete Step By Step Guide
• The Essential Guide To Sponsorship Valuation
• The Definitive Guide To The Sponsorship Proposal
• How To Get Event Sponsorship: Absolutely Everything You Need To Know
• The Complete Guide To Title Sponsorship: Title, Naming And Presenting Rights Defined

I see a lot of the same mistakes being made when sponsorship seekers write a request letter to sponsors, so this post will focus on a structure and a process that will guide your sponsorship efforts. I have also included several sponsorship request letter templates as well as an infographic to guide your efforts going forward.

Scroll down to see the infographic and templates.

What Is a Sponsorship Letter? And When to Use One!

Before diving deeper into what to do and what not to do when writing your very first sponsorship letter, let’s get on the same page with a definition.

A sponsorship letter, which also sometimes goes by the name sponsorship proposal, is your effort to secure funding from your sponsor of choice. You’re not just asking for money, of course, but also detailing what the cash would be used for while incentivizing the sponsor to consider giving.

One situation in which you might opt to send a sponsorship letter is if you were hosting an event but needed fundraising. Through donations from one sponsor or several, you could afford to put on an event of the caliber that can drive your business forward. By promoting the sponsor throughout the event, such as with branding, booths, or even an interactive event, the sponsor gets to reap some benefits as well.

The Sponsorship Request Letter Doesn’t Make the Sale! You Do!

If your first point of contact with a sponsor is writing them a sponsorship request letter, your chances of success are very low. It is incredibly important to involve your sponsors in the process of building a request letter or a sponsorship proposal.

You can use the sponsorship letter to grab their attention, warm up a call or, better yet, to summarize the results of a recent meeting before moving to a full proposal. I think a letter makes more sense as a starting point than a full proposal, but nothing beats a quick phone call or short email to a sponsor to understand their needs before writing anything.

As a last resort, a sponsorship request letter can help open doors…but you have to do it properly!

The Give and Take – What Organizations Expect in a Sponsorship Deal

Now that I’ve made it clear that a sponsorship letter is not a cash voucher, let’s discuss a little more about what to expect when communicating with sponsors. 

A sponsorship arrangement is a mutually beneficial partnership. It’s not just, “hey, here’s money because we feel like it.” In no world does that make sense from a business perspective except for donations, which sponsorship is not. 

Sponsorship is a transaction, in that your sponsors purchase assets and activations from you. It’s also marketing. 

So, what does an organization anticipate they’ll get in a sponsorship deal from you? ROI, mostly. If they pay you $20,000, they want to get at least that much recouped for their efforts and make a profit on top of that. 

You can only provide sponsorship ROI by understanding your audience and presenting the right segments to the sponsor. You also need to have a discovery session, where you discuss the sponsor’s goals and challenges. 

The sponsorship letter is the first step toward those processes, but it doesn’t replace any of them. To reiterate, it’s certainly not a sales tool! 

Sponsorship Letter Goal Planning

Before sitting down and putting pen to paper (or finger to keyboard), I like to plan out what I want to say. I recommend you do the same. 

You don’t need a full script, but it helps to know what goals you want to achieve with your sponsorship letter to ensure you touch on all the necessary points. 

Here are some ducks to get in a row as you soon move into the writing stage.

Who You’ll Contact

I only recommend communicating via sponsorship letter with a contact you already know or have a connection with. Even if you’ve never personally met or interacted with the person before, but your close colleague has, that’s fine. 

You should have the contact’s information in front of you, including a full name, business address, email address, and business phone line. 

If you don’t have this info, now is not the right time for a sponsorship letter. 

How You’ll Reach Out

Although the term “sponsorship letter” might conjure a physical letter you send via the post office, that’s not quite accurate. A sponsorship letter can be an email, a direct message, a smoke signal (okay, maybe not that last one).  

It’s not a phone call, as it’s written communication, but that’s the only qualifier. 

You can choose how you send your letter based on what’s most convenient and accessible. For example, direct messages might seem handy, but if you and the contact don’t follow each other, your message might get sent to a folder the contact doesn’t check. 

How Long You’ll Wait to Hear Back

I’ll discuss this more coming up, but you can’t wait forever for a response to your sponsorship letter. Many sponsorship seekers I work with think they’ll get a yes or no reply, but it’s not always so cut and dried. 

In many cases, a lack of response is a response, and it’s still a no. 

What You’re Asking For 

You know you’re not asking for cash straight-up in your sponsorship letter, so what should you request instead? 

A discovery session. This meeting with potential sponsors uncovers their challenges, helping you decide where your solutions slot in. 

This is why audience alignment is so important in a sponsorship opportunity. If your audience has nothing in common with the sponsor’s target market, you can’t sell the sponsor assets and activations that will solve their problems. 

What’s Next 

However, even if the stars align and you have a perfect audience for the sponsor’s target market, that doesn’t mean sponsorship is guaranteed. You might not hear back from the contact, or you could get a response and learn they’re unavailable. 

You need a Plan B for if your Plan A doesn’t work out. I recommend a healthy prospect list so you can move on to the next contact.

It’s especially prudent during event sponsorship to keep your timeline moving forward so your search for sponsorship doesn’t impact your event-planning duties. 

Asking for Sponsorship Through Email – The Art of the Communication Cadence

Writing a subject line.

This might be the most nerve-wracking part of putting together a sponsorship letter, and rightfully so. 

A subject line is a make-or-break moment. If you write it well, it can inspire your sponsorship prospect to open your message. If you write it ineffectively, it will lead to your message being ignored, or–worse yet–your email address blocked or sent to spam.

Here are some pointers for writing a great email subject line.

• Tap into the sponsor’s emotions. The best emotion to inspire when sending a sponsorship letter is curiosity. A subject line like “[Name] recommended I ask you about this” is going to make the sponsor want to read your email. 
• Skip the emojis. I know businesses use them all the time, but they detract from your professionalism. 
• Keep punctuation to a minimum. A subject line doesn’t have to be expressed as a full sentence, so don’t use more than three types of punctuation per email. 
• Use the sponsor’s name in it. That might get them interested enough to open your message. 
• Don’t write an ultra-long subject line. It will get cut off mid-word and look spammy. Stick to 70 characters, max.
• Don’t be dishonest. You might get the sponsor to open your email, but as soon as they realize your subject line and body content don’t align, you’re getting blocked.
• Avoid using all caps. One capitalized word is okay if absolutely needed, but even that can be perceived as pushy.
• Don’t overthink it. I know, this is much easier said than done, but it’s just a subject line. You can only dedicate so much time to it before you have to do other tasks related to your sponsorship opportunity. 

Sending the Email and Waiting – How and When to Follow Up 

While you can sit and refresh your inbox all day, that’s not the best use of your time. 

Give your contact at least a day to reply. If you don’t hear anything, send a follow-up email. Keep the language light and breezy. 

For example, you might write:

It’s [your name] again. I know you got a lot on your plate, but I’m just checking to see if you saw my email. I would still love to pick your brain about [topic of your event]. Is the meeting time I proposed still good? If not, how about Friday at 2:30? Let me know, thanks!

[Your name] 

If your follow-up gets no response, I recommend a phone call, then another email, and a phone call. Alternate your forms of communication for seven days.

If you still don’t hear anything after reaching out daily and giving the sponsor more than ample time to respond, you’re never going to. There’s no sense in sending emails or making phone calls for another week.

Instead, connect with another contact within the company. If you don’t have one, then write off that prospect for this event and check in with them during your next one. Continue on to the next prospect in the meantime. 

Best Practices and Tips for Writing Sponsorship Letters 

Adding to existing section 

Write an Introduction

This isn’t a formal introduction, but a short lead-in. Keep it to a sentence or two at best.

Your intro might not be in the first paragraph, especially if you’re asking a prospective sponsor for an opinion, but you don’t want it to be too far into your letter. 

This part of your sponsorship letter should include your name, who you are (like your title), and what you’re about. Provide a bit of information about your event, program, or opportunity (no more than one sentence). 

This information saves the sponsor from having to Google you. Your sponsors are busy people, just like you are, so whatever you can to do save them time or make their lives easier, prioritize those tasks. 

Use an Email Signature 

Turn on an email signature in your email client of choice if you don’t already have one. Creating an email signature is free, fast, and easy, so you should use one. You can include your company name, logo, website link, and social links.

That’s why I recommend you send your sponsorship email with a signature. This will also simplify the sponsor’s life. They won’t even have to open a Google search to look into your brand. 

They can click your website from within the email and review your social accounts, including how active they are, how much engagement your posts attract, and how many followers you have. 

Oh, and a signature makes your email look more professional. That will win you brownie points. As I always say, sponsors have no desire in working with amateurs, so crafting a professional email will help you stand out. 

Consider the Sponsor’s Perspective 

By all means, write the sponsorship letter your way, including as much information as you want about your cause or event. 

Then, I want you to step away for a bit and come back to the letter. This time, don’t think of yourself as an event host. You’re a sponsor. 

Imagine your email is coming to you as a sponsor. You don’t know the recipient very well (if at all). You have a lot going on, so you’re only checking emails for a couple of minutes.

What would get you to read through to the end of the message?

Flattery is okay, to an extent. That’s part of why I recommend asking the sponsor for their thoughts or opinions, as you’re making them feel important by requesting their input. 

However, you don’t want to lay it on too thick, as that comes across as inauthentic and condescending. That’s the way to get your email sent straight to the trash.

Use a Grammar Checker 

Recalling that sponsors don’t want to work with amateurs, you don’t want to make any careless spelling and grammar mistakes in your message, especially when they’re so preventable. 

You can install a grammar-checking extension in your internet browser, so whether you’re writing a social media post, an email, or a message elsewhere online, you can ensure your spelling and grammar are on point.

I also recommend a grammar checker because many will detect your tone. You don’t want to come across the wrong way in your sponsor letter, so knowing whether you’re using a friendly or formal tone will benefit you. 

How Do You Start a Sponsorship Letter?

A simple “Hello, my name is…” suffices. Remember, you should begin with a short introduction, where you state your name, where you’re from, and briefly mention what you do. Then, get into the crux of your letter, asking the sponsor for a time to chat.

Who Should a Sponsorship Letter Be Addressed To?

Target the decision-makers when you reach out, especially for event sponsorship. You only have so much time between now and your event, and the lower on the totem pole you go, the more parties they must involve to get clearance.

When you go straight to the decision-maker, you usually get answers faster.

What If My Sponsor Agreed to Meet But Didn’t Agree to a Time?

There is no meeting happening if you don’t have a date or time set. You should call or send a follow-up email confirming the original date and time, asking the sponsor if they have it available. 

If not, let them tell you when a better time is. 

How to Write a Letter Requesting Sponsorship

What should be included in a sponsorship letter.

The basic components of a sponsorship letter are as follows:

An Introduction to Yourself and Your Opportunity

The reason you got in touch, information about your audience.

• Your Activation and Sponsorship Opportunities

A Mention of When You Will Follow Up

Keep reading to learn more about each section and how to use a sponsorship letter to get meetings with your prospects.

If the goal of the sponsorship request letter is not to make the sale, then what is the goal? Simply put, it’s to get the attention of your prospect and to get them to take your call or agree to a meeting. How do you do that? By being crystal clear on your opportunity and your audience. Here is a guideline to follow when creating your own sponsorship letter.

This is not the time to include a long-winded, multi-paragraph description of your mission, vision, history, and how much money you need to make budget or accomplish your goals. Instead, briefly describe who you are with a sentence or two about your organization. Less is more here.

Why did you reach out to this sponsor in particular? For money, right? Wrong! Tell them why you got in touch with them!

The key word here is “them.” Why did you choose their company in particular? Do you know someone who suggested that you connect? This is the place to mention your mutual contact’s name and why they thought the two of you should meet.

What is it about the potential sponsor’s corporate goals that line up with yours? Do they have a history of sponsoring opportunities like yours? Do you offer access to an audience they’ve indicated is important to them? Is the main contact involved in organizations like yours?

This is where you show them you’ve done your homework and that they are not just one of thousands of letters you are firing out the door.

This is your opportunity to stand out! Sponsorship is all about marketing and sales, and both require a target customer to work. Do you know your prospect’s target customer? Here is where you prove it.

I’m not talking about basic demographic information here or sweeping generalizations like “middle-class families.” I’m referring to data that describes who your audience is, why they are involved with your organization, the types of purchases they plan to make, and data related specifically to your prospect.

Do they buy your prospect’s product already? Can you help your prospect sell more product or keep current customers?

Most sponsorship seekers leave audience data out completely, hoping their prospects will be impressed by their cause or by the prestige of their brand alone. Yet without audience data, you look just like every other proposal that lands on their desk.

Not sure who your audience is? Check out this blog post all about audience data and sponsorship.

Your Activation Opportunities

Need a refresher on activation? Check out this blog post on building activation ideas that work. Craving some inspiration to build up some cool activation ideas? Here are eight activation ideas to get those creative juices flowing!

Instead of focusing on how much money you want from your sponsor, use your sponsorship letter to show your prospect that you understand how sponsorship works. Give them three examples of activation ideas that your sponsors and your audience love.

Show them the types of outcomes you can offer them, like branding, sampling, product placements, or contests. Be specific and clear about the way you work with sponsors and how sponsors can add value to your audience (who is also their target customer).

Let your prospect know you plan to follow up and be specific on when. Tell them you are going to call them on a certain date and time or that you plan to stop by their office on a specific date to say hi. At that time, you can clue them in that you would love to learn more about their goals and how you can work together.

When you tell your prospect you plan to follow up, you are showing them you’re serious about working together. Then add your contact information and invite them to get in touch if the above times don’t suit them.

Faced with an impending meeting with a sponsorship seeker, more often than not, your sponsors will follow up with you first. It may be to tell you “no thanks,” or it could be to learn more about your audience and the cool activation ideas you featured in your letter. Either way, a yes or no is better than silence, requiring you to follow up forever.

When Not to Send a Sponsorship Letter

  Your sponsorship letter is all written and polished using the information presented so far in this guide. Before you slap that stamp on, hold up! There are some instances where a sponsorship letter might not even be warranted.

Here’s an overview.

You Have No Prior Connection with the Sponsor

If you think your business or nonprofit is the only one to seek sponsorship, think again. Thousands upon thousands of your competitors will do the same. Maybe they won’t target the same sponsor, but the story doesn’t change all that much.

Any company known for its sponsorship will be bombarded constantly with a pile of letters and endless emails. You have to set yourself apart immediately or your letter will end up in the trash, be that the physical can or the digital one.

That’s why it’s good to have a connection, as I talked about in the last section. By at least wedging your foot in the door through someone who knows the sponsor, your potential sponsor may be more willing to communicate with you. Without that, you’re just another in that endless pile, ignored or trashed completely.  

You Forgot Audience Data

It’s best to choose a sponsor to work with in which there’s some overlap, be that similar goals or a like audience. You may know your audience exceptionally well, but the sponsor has no way of gleaning the same info if you leave out audience data.

I seriously can’t stress the importance of this enough. Please take the time to compile your audience data and include it as part of your letter, even if there’s only a brief mention. Otherwise, your letter is not likely to get a second look from the sponsor.

The Timeline Is Too Tight

If your event is next week, then you might as well forget trying to get sponsorship at that point. By the time your letter even reaches the sponsor, it’ll be too late. They could want to help but would be unable.

Sure, the sponsor could want to work with you if you can plan better next time, but your lack of organization can also leave a bad taste in their mouth. You may then miss out on a potentially good opportunity just for your poor planning.

7 Best Practices for Writing Sponsorship Letters

As you comb through your draft sponsorship letter for the dozenth time (or maybe the fiftieth), make sure you follow these best practices for the greatest success.

Lead in with Your Connection

In journalism, there’s a term known as burying the lede (or lead). The lede is the single most important sentence in the article. It should be one of the first sentences and certainly in the first paragraph.

When you bury a lede, the crux of the story doesn’t start until the third or fourth paragraph. The reader might not necessarily get that far, so the whole point of the story is missed.

You can also easily bury the lede in your sponsorship letter if you can’t identify the most crucial components. Believe it or not, that’s not your request for money. Instead, it’s all about who you know.

This separates you from the rest of the pack, taking you from a complete unknown to someone the sponsor may be familiar with. Also, as I said before, it could be the difference between the sponsor reading your letter or skipping it altogether.

If you were at an event and met the sponsor or someone connected you, start with that. The money request can come later, trust me.

Personalize, Personalize, Personalize

Will this one letter be the only sponsorship request you send? Probably not. You likely have a huge list of potential sponsors to connect with, but the one doesn’t have to know the others exist.

Personalizing each of your letters is a good way to make your sponsor none the wiser that you’re courting others. Never address your letter to sir, madam, or the dreaded “to whom it may concern.” Find a contact at the sponsorship company and write to them specifically. Talk about the company’s virtues that you like, too.

While yes, it takes more time and effort crafting personalized letters than it does inserting some names into a generic template, it’s worth it.

Remember Who the Letter’s About

Another reason to personalize is that you keep the focus of the letter where it’s supposed to be: on the sponsor themselves. Now is not the time to write an in-depth synopsis on your cause or what you hope to achieve in the fiscal year.

A sentence or two about yourself is necessary, but for the most part, it’s all about the sponsor. Sure, this is kind of like buttering them up, but that’s not a bad thing in this case.

Keep It Short  

If your sponsorship letter doesn’t fit on a single page of printed paper, then you need to go back and shorten it.

Sponsors are busy people, just like yourself. They can’t read through pages and pages in an attempt to reel them in and convince them to donate. While there’s no hard and fast word count rule, a few paragraphs should suffice.  

Ask for an Opinion or Help

Here’s another trick for piquing the sponsor’s interest: ask for something from them. No, not money (not yet), but maybe their assistance or even their thoughts on something. In doing this, you’re conceding that they’re an expert. You’re also showing that you value what they have to say, something else that could set you on the road to a working relationship.  

Set a Time for a Meeting or Phone Call

You may not feel like the most confident person if you’re approaching a sponsor via letter for the first time, but you’ve got to fake it ‘til you make it. Don’t leave it up to the sponsor to determine when you two can next talk.

Again, they’re busy people, so they may not have time for you for weeks or months. Also, if you happen to never hear back from the sponsor­–which does happen–then the ball is in their court and that’s it.

Whereas, when you’re the one to propose a day or time for a phone call, like I wrote before, the sponsor has to say something , be it a negative or positive response. Something is always better than nothing, after all!

Avoid Boring Pleasantries  

Besides skipping “to whom it may concern,” cut all the rest of the small talk and pleasantries out of your letter. These include things like “hope you’re well” or “how are you?” or even “how’s the weather in [city]?”

These icebreakers don’t come across as very confident. Plus, starting off this way buries the lede, which you don’t want to do.  

Four Sample Sponsorship Letter Templates That Work

If you need some extra help perfecting your sponsorship letter, that’s okay. I’ve updated this post with four new templates you can use. These include sponsorship opportunities for events, athletics, golf tournaments, and in-kind contra.

First Template: Sample Sponsorship Letter for an Event

Arguably the most common sponsorship letter is one to obtain funding for an event . From conferences, expos, and everything in between, if you want financial backing from a sponsor for your event, follow this template.

Hi there [name of person at sponsor company],

I was recently in touch with [contact] about an upcoming event for my company/organization [name], and they mentioned you would be good to reach out to.  

My company/organization was thinking of [theme] or [budget] for event and would love to know what you think. We’re currently planning to host the event on [date] [time] at [location]. Our company…[short description of what you do].  

We believe we could attract [audience data] through this event, but we’re looking for the right financial backing, such as from [name of sponsor company]. If you help our company/organization, your funding would [list all the perks of the sponsorship opportunity].

Do you have time on [date] [time] to discuss this opportunity further? Please let me know.  

Sincerely,  

[your name]

 Second Template: Sample Sponsorship Letter for Athletes

If you have an athletic team or sports pursuit on the agenda, then the above letter template won’t really work. You need one better-suited to your goals, such as this.

Dear [name of person at sponsor company],

We met a few weeks ago at [sport event]. I remember talking to you then about your interest in sporting opportunities, hence why I thought I’d reach out to you now.

Our company/organization [name] is organizing a [sporting event/team] and would love to have sponsorship from [sponsor company]. The team we’ve built is really talented and excited to play [talk more about virtues], but we need the backing of a company like yours because [talk about what aligns you to sponsor].

By assisting our athletic pursuits, our team would be able to [talk about what the sponsor’s money would provide, such as access to bigger arenas, sports gear and equipment, etc.].

I’d love to speak to you further about this on [day] [time] or whenever you’re available. Please let me know what works for you. Thank you very much for your time.

With regards,

Third Template: Sample Sponsorship Letter for a Golf Tournament

If you’re focusing more on a specific sport, such as a golf tournament , then your sponsorship letter won’t be identical to the one above. Here are some tweaks to make.

Hello [name of person at sponsorship company],

I was referred to you by [name of whoever connected you] and thought you’d be a fantastic fit as an avid golf fan and supporter.  

Our company/organization [name] is hosting a golf tournament on [date] [time] at [location]. As one of the leading companies/organizations in [your neighborhood], [your organization name] has…[small mention about what you do.]  

This [golf tournament name] will attract [audience data], which we noticed overlapped with some of your own company goals. Thus, we thought a sponsored partnership would be well-suited to us both.  

In accepting the sponsorship, [name all benefits]. I’d be happy to answer any questions or discuss this opportunity with you further. What about [date] [time]? I can also gladly work your schedule. Just let me know.

I’m looking forward to hearing from you.

Fourth Template: Sample Sponsorship Letter for Contra or In-Kind Sponsorships  

What if you’re not necessarily looking for funds or a donation, but rather goods and services? That’s known as an in-kind sponsorship , and it requires a whole different type of sponsorship letter.

Here’s a template to spark your creativity.

Good morning/afternoon [name of person at sponsorship company],

Your name has come up through a few of our [name of organization/company’s] connections, and I thought I’d take the time to formally introduce myself. I’m [name] and my organization/company[name] does [talk briefly about your services].

  My [connection name] mentioned your company because [whatever reasons you want to work with sponsor]. Currently, our organization/company [name] is seeking in-kind donations, and we’d like to ask if you’d consider giving.

Our company/organization [name] would need [however many donations] to [whatever goal you’re reaching towards], and we believe you could be an integral help with that. If you donate [talk about where in-kind donation would be used for].

I’d love to discuss this more with you, maybe at [date] [time] if that works for you. If not, please let me know a more appropriate time.

Thank you very much,

Things to Avoid in Your Sponsorship Letter

There are several things you want to not do in your initial outreach. In no particular order, they are:

• Specific financial requests
• Sponsorship grids and levels
• Requests for free products for in-kind sponsorship
• Leaflets, pamphlets, samples or proposals
• Pictures of your stakeholders or program users
• Focusing on need
• Words like “to whom it may concern” (Be sure to address the letter to a specific person)
• Assumptions about their target audience or key demographic
• Sponsorship agreements asking for a signature or contract the first time you reach out to them

Stay focused on the core goal of the sponsorship letter: to present your opportunity in a respectful way and ask for a meeting.

Follow-Up Time!

If you sent your letter to a cold prospect, the first thing to do is implement all of the techniques suggested in the blog posts listed in this article. In other words, try to warm up the contact and connect with them directly.

If you can’t make a direct connection to your prospect, then get ready to follow up. A lot. Remember that these folks get hundreds of these types of requests every week (or every day in some cases!). Start by following up on the date and time that you told them you would, then follow up some more.

How to Write a Thank You Letter for Sponsorship

The thank-you letter you send your sponsors is actually called a fulfillment report . In a fulfillment report, you outline all of the things you promised your sponsors, how much they paid for those benefits, both tangible and intangible sponsorship benefits, and then you report on how well you delivered those assets along with the revised value of what you actually delivered.

You want to make sure you thank you sponsors within one week of the end of your event or campaign (or quarterly if you have a yearlong relationship with your sponsors).

Remember, if your first point of contact with a sponsor is writing them a sponsorship request letter, your chances of success are very low! You can use the sponsorship letter to grab their attention, warm up a call or, better yet, to summarize the results of a recent meeting before moving on to a full sponsorship proposal.

As a last resort, after attempting all the techniques listed above, a sponsorship request letter can help open doors…but you have to do it properly! A letter or proposal, no matter how well written, is never a replacement for good old-fashioned sponsor-centric sales.

While a sponsorship letter can be a valuable tool to getting an in with a potential sponsor, you can’t just ask for money right off the bat. There’s an art to writing one of these letters. With the templates, infographic, and best practices highlighted in this article, you’re well on your way to nailing your next sponsorship letter. Best of luck!

After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million-dollar sponsorship agreements and has built and coached teams to do the same.

• About the Author
• Latest Posts

Chris Baylis is the Founder and Editor-in-Chief of The Sponsorship Collective . After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales. 

Read More about Chris Baylis

• The Future of Sports Sponsorship: Trends, Innovations, and Market Growth 
• Sponsorship Trends from the Biggest Events This Year
• Fashion-Forward: Exploring Creative Sponsorship Opportunities in the Fashion Industry

• Career Development
• Changing Careers
• Choosing a Career
• Unemployment
• Work Abroad
• Work from Home
• Cover Letters
• CVs & Resumes
• Finding A Job
• Interview Preparation
• Social Media
• Human Resources
• Social Recruiting
• Employee Recognition
• Handling Conflicts
• Health & Wellness
• Productivity
• Work Culture
• Work Life Balance
• Books and Videos
• Celebrities
• Entrepreneurship
• Quotes & Tips
• Success Stories
• College & University
• Courses & Training
• Internships
• Skills Development
• Student Life
• Book a Demo

AI and Automation Powered Recruitment Trends – 2022 Webinar

The biggest challenge of managing remote recruiters, the best chrome extensions for recruiters are, coronavirus and working from home policy best practices, how to write an elite executive resume 10 simple tips, top 30 recruitment mistakes: how to overcome them, what is an interview: definition, objectives, types & guidelines, 20 effective or successful job search strategies & techniques, “text messages – your new recruitment superhero” recorded webinar, find the top 10 it contract jobs employers are hiring in…, the real secret behind the best way to contact a candidate, candidate sourcing: what top recruiters are saying, what is omnichannel recruitment marketing, talent intelligence – what is it how to implement it, remote recruitment: everything you need to know, 4 old school business processes to leave behind in 2022, how to prevent coronavirus by disinfecting your home, the black lives matter movement and the workplace, yoga at workplace: simple yoga stretches to do at your desk, top 63 motivational and inspirational quotes by walt disney, 81 inspirational and motivational quotes by nelson mandela, 65 motivational and inspirational quotes by martin scorsese, most powerful empowering and inspiring quotes by beyonce, what is a credit score how to improve your credit score, who are the highest paid athletes in the world, top careers or jobs that pay $50 an hour, what are the highest paying jobs in new zealand.

• Education and Beyond

How to Write a Sponsorship Letter (with Free Sample Formats)

What is a sponsorship letter.

A sponsorship letter is written to an individual or an organization in the event of someone wanting them to sponsor their education or a cause for them. The sponsorship letter must be written in a way to convince your sponsor to sponsor this cause, and clearly stating to them why it is worth sponsoring for that cause. It must also elucidate the benefits the sponsor will be getting from sponsoring this event.

There are two types of sponsors;

1. An individual person who agrees to sponsor your cause or your education. 2. An organization or a company that will sponsor your cause or your education.

Writing a Sponsorship Letter to an Individual:

When writing a sponsorship letter to an individual, you must focus on the cause of this sponsorship, why it is worth anything to the sponsor to be sponsoring this for you and how it will be beneficial to them. This individual sponsor can be your family, a friend, a relative, etc. A sample format of a Sponsorship letter written to an individual sponsor can be like:

(Sponsor Name)

(City), (State, Zip)

Dear (Name of the person),

Here you need to introduce yourself and/or your company/organization. You may also write about the accomplishments of yourself or the organization, which may prove to be helpful in convincing the sponsor(s) about granting the funds for the cause/event. In this paragraph, request your sponsor about the sponsorship, mention the event, cause or reason for which you are requesting this sponsorship.

Over here, you will need to tell your potential sponsor(s) how their company will benefit from sponsoring you, and what all you plan to do so that the sponsors get the most publicity.

Here, you have to include all the basic details of your sponsorship deal and request your potential sponsor to accept the sponsorship deal and fill out the necessary form and details. Lastly, you need to thank the person/company that your letter is addressed to.

Respectfully,

(Signature) (Your name) (Position in the organization)

Writing a Sponsorship Letter to a Company or an Organization:

If you are crafting a sponsorship letter to a company or an organization, requesting them to sponsor your education, there are strict guidelines you must follow, or else you will face higher chances for your sponsorship letter to get rejected.

A sample of a sponsorship letter written to a company or an organization is:

[Name of the recipient]

[Title of the recipient]

[Recipients firm]

[Address of the recipient]

[City, State, Zip of recipient]

Dear [insert name of your sponsor] ,

The primary source of funding we receive for [insert the name of your event] is from corporate sponsors, such as yours, since the [insert the name of your event] receives no funds from the government.

This event will be held [mention the date, time and place here]. It is a [describe your event here].

As you may be aware, [insert the name of your organization here] has provided [list the full services] to [area name citizens for the past] [insert the number of years here]. The funds provided by this event will be used for [list all beneficiaries here].

A sponsorship from you will help assure the success of [insert events name here]. You will find all the relevant information enclosed below regarding this event. Kindly do not hesitate in case you have follow up questions or concerns.

Hoping to speak with you at your earliest convenience.

[INSERT YOUR ORGANIZATION REPRESENTATIVE NAME] [INSERT PHONE AND EMAIL]

Enclosures: Sponsorship Information Event Fact Sheet

Some Important Things to Remember when Drafting your Sponsorship Letter are:

• Address your letter of sponsorship to the appropriate person with the correct address.
• Find out all the information required from your individual sponsor or the company or organization whom you are requesting sponsorship from.
• Find out all the information and guidelines from the organization or company regarding their charitable sponsorships and request a copy.
• Follow up on your sponsorship letter with a courtesy phone call to seek an appointment with your sponsor.

How to Write a Good Sponsorship Letter:

1. structure your letter properly:.

While there are thousands of sponsorship letter templates available online at your disposal, it is recommended not to copy any template too closely. Tailor your own sponsorship letter to your own needs.

Write your sponsorship letter on the appropriate company letterhead addressed to the correct person. Add relevant information about you that your sponsor may need to know to go ahead with the sponsorship, such as;

Make sure to write all the points briefly and to the point and not elaborate them too much.

2. Mention your sponsorship letters purpose:

Mention all relevant details regarding why you are requesting this sponsorship, and write down all the details of the program, costs involved, duration, place, etc. of the sponsorship.

3. Explain what it is worth to your sponsor to help you:

Explain with a proper and adequate reason why your sponsor should pay for your cause, event or your education. Also, explain to your sponsor why you can not sponsor the event or your education yourself.

A lot of companies will agree to your sponsorship letter as it is beneficial for the company to be associated with giving sponsorships that are worthwhile.

Also, explain within your sponsorship letter why it can be beneficial for this organization, company or even this individual to sponsor your cause or your education.

4. Thank them:

As for any formal letter, always end your sponsorship letter thanking them for their sponsorship.

5. Proofread and edit your sponsorship letter:

Instead of being hasty and sending out a letter filled with errors or grammatical and spelling mistakes, run your sponsorship letter under a proofreader and make sure you send it out without any mistakes.

Sending a hasty and error-filled sponsorship letter can completely ruin your chances of getting that sponsorship.

6. Follow up personally:

It is important to develop a personal connection with the organization or individual from whom you are requesting a sponsorship. It is not adequate to simply send a good sponsorship letter and be over with it. Here are some things you can do to develop a personal connection with your sponsor and increase your chances of getting the sponsorship for your event or cause.

How to follow up personally after writing a sponsorship letter:

• Schedule an appointment on call, and stop by the organization or company personally. Many times, the CEO’s of the companies might be too busy and may brush off sponsorship letters without paying much heed to them. Stopping by personally can create a greater impact on them to sponsor your event.
• Make it a point to mention all relevant details about the sponsorship cause and event and sound enthusiastic about it. A dull, boring letter will simply end up in the trash if it does not sound convincing and interesting enough.
• Correct the tone of your sponsorship letter. Do not ever make it sound like you are demanding or begging your sponsor or guilt-tripping them. In fact, sound as genuine and pleasing as possible so that they are genuinely convinced to help you and your cause.
• In case you get an answer from your sponsor which is not definitive, such as a ‘maybe’, do not be shy to follow up after an appropriate amount of time. Try not to sound too negative about it, be upbeat and do not badger the sponsor.
• Keep in mind to send a follow up thank you letter if you do get the sponsorship.
• Keep your tone friendly but formal; do not make it too casual, even after you have achieved the sponsorship from the organization.

A sample sponsorship letter requesting an individual or a company for sponsorship can be written as such:

Name of Sponsor:

{Insert the name of the event or cause you would like to be sponsored}

{request your sponsor as to why you need the sponsorship from them, why you cannot sponsor the event on your own, and how it would benefit the sponsor by contributing to this event or cause. Explain the details of the event or cause clearly, stating the name of the event, time, date, place, etc}

{Request your sponsor to donate a certain amount of money or what ever amount they may feel is appropriate. Do not demand any certain amount, rather simply state the amount which would assist you in your sponsorship for the event or cause.}

{ Add your details such as;

Description }

{Thank them for their time and consideration for the sponsorship. Add a phone number or an address where your sponsor can get back to you or contact you if they feel like going forward with the sponsorship}

Your Signed Name

Your Typed Name

• How to Write a Great Cover Letter
• How to Write a Letter of Interest

Some tips on writing your sponsorship letter:

• Do your research well if you are approaching a company or an organization and get in touch directly with the key person, rather than a third party like a secretary.
• Keep your tone of voice in the sponsorship letter formal, polite and genuine. Do not seem pushy or demanding as this will completely crush all your chances of getting your sponsorship.
• It is recommended to type out your sponsorship letter instead of handwriting it. Pay attention to the format of your sponsorship letter. Do not copy any template but you can take ideas or tips from them. Pay attention to the font of your sponsorship letter as well. Type it in a clear, easy to read format which does not seem too cluttered. Keep the sponsorship letter as clean as possible.
• Print your sponsorship letter on high quality paper. Do not try to be economical during this time, and keep in mind the quality of your paper as well as your letter contents.
• Many companies and organizations may get asked for sponsorships on a regular basis, and they might find the smallest of reasons to reject your sponsorship letter. Be sure to sound genuine, convincing and explain to your sponsor the cause of this event.
• Clearly outline to the individual sponsor, the company or the organization how they would benefit from this sponsorship. Any deal which is made between two parties must benefit both the parties, not just one. Explain clearly how taking part in this sponsorship program will benefit the sponsor.
• Follow up with a letter, a phone call or an appointment 7 to 10 days after sending the sponsorship letter. Whether you have already received an answer or not, it is important to follow up as many a times the sponsors might be extremely busy and the letter may slip out of their mind.
• Include a sponsorship form that the individual or company can fill out, in case they decide to go ahead with the sponsorship.

A sample sponsorship form you can send to your sponsor can be like:

LETTER OF SPONSORSHIP

Date: 6/13/2017

{Address of the Sponsor}

To Whom It May Concern:

Your Sponsors name:

Sponsor’s relationship to the student:

I agree to pay all expenses for the above-named student at the {insert name of your university here}. This sponsorship includes but is not limited to, room, health insurance, tuition, food and books.

Below, has been attached my bank statement to prove that I have sufficient financial resources to cover the expenses for this sponsorship program If you have any questions, please do not hesitate to contact me by using the contact information listed above.

(Handwritten signature of sponsor)

Address of your sponsor:

City and postal code of your sponsor:

Country of Sponsor:

Phone number of Sponsor:

E-mail address of Sponsor:

The minute details when writing a good sponsorship letter can make all the difference in whether you are able to gain that sponsorship or not. Whether you are looking to someone sponsoring your personal cause, your education, or an event being held by you or your company, it is vital to draft out your sponsorship letter carefully.

RELATED ARTICLES MORE FROM AUTHOR

What is the difference between analysis and analytics, 12 golden and practical rules to learn a language faster, how to improve concentration and memory easily, what is an internship and what do interns do, how to become a full stack developer, editor picks, popular posts, 150 best inspirational or motivational good morning messages, what can you bring to the company how to answer, why research is important for students, humans, education, popular category.

• Career Advice 1269
• Career Development 742
• Job Search 675
• WorkPlace 553
• Management 523
• Interview Preparation 452
• Work Culture 330
• Human Resources 266

How To Write A Sponsorship Request Letter (+ Sample)

Author: adie m..

Mastering sponsorship request letter writing is an essential skill to have in your nonprofit toolbox. Acquiring sponsorships can help you reach your company goals quickly while creating strong business relationships. Having great sponsors to partner with can also increase trust in your organization and expand future opportunities for collaboration.

A well-crafted sponsorship letter is one of the basic keys to opening up this fundraising avenue.

What Is A Sponsorship Request Letter?

A sponsorship letter is a  request for partnership and collaboration, primarily focused on nurturing a relationship with a business counterpart. Although you can use it to ask for financial contributions for a fundraising program or effort, it is an opportunity for other forms of partnership, too. 

You can ask a business or donor to assist you with your resources, work with you long-term, volunteer, and more. For example, if you’re hosting an event, you may ask for event sponsorship for a venue or other logistical resources. Your ask may also be non-tangible like ambassadorship, airtime, backing, etc.

One of the fundamental ways that a sponsorship request letter differs from a donation or fundraising request letter is incentive. As with any other relationship, this letter should outline an offering from your NPO. 

How To Write A Sponsorship Request Letter

1. note your goals.

Reflect on what you would like out of this partnership. What do you need from them? How would you like them to help you? Knowing your goals will help you craft a sponsorship request letter that makes it clear what you’re asking for and why them . This is also a chance to tell them about you and what your company vision and cause is.

2. Know The Recipient

Next, look into your recipients. Maybe make a list of potential sponsors and why you would like to work with them. Do research into each business and know its values, mission, audience, and other information. 

The letter you write is about connecting with them so you should place them as your focus and show why your organizations can work well together.

3. Personalize The Details

Nothing will put your letter’s recipient off faster than feeling like you’ve sent them a generic template. Use the research you’ve conducted to write a tailored letter that aims to connect to the reader. 

To do this, remember the small details like using a name rather than stating  “To Whom It May Concern”.  Ensure you get spelling and specific business terms right. And weave in elements that show that you know their business (like their business values, ethos, mission, etc.) and link them to your work.

4. Use Past Or Existing Connections

If there is someone in your organization with a connection with the potential sponsor, ask them to write the letter. The recipient may be more open to getting and reading a letter from someone they know. It gives a face to your organization and helps them connect to your request. It is also another way to create a personal link to the reader.

Should there be no such connection, have your letter signed by your NPO’s leadership (i.e.: the company president or exec). This gives legitimacy to your request and emphasizes its importance.

5. Consider What You Can Offer

Think about what you can give to the business in exchange. Many businesses work on a benefits attitude, investing in things that bring them some gain. So, what will you offer them? Make this a central point in your letter, remembering to see your request from their perspective. Try to consider what would benefit them.

Some of the things you can offer include:

• Advertising space (like logo inclusion) on all your public communications
• A public acknowledgment letter for their support
• Speaking time at your NPO event
• Advertising space or booths at your events
• Product placement on your social media
• Listing as an official supporter on your website
• Collaborative merchandise like tote bags
• Including their products in event swag bags

6. Offer Them A Choice

Depending on the organization, you can offer them one or more of the benefit options above to choose from. This is the beginning of your collaboration as they get to play an active role rather than passively receiving your letter.

Another choice you can offer is to give them the other participation options and make it known you’re open to various types of collaborations.

7. Stay Concise

Try to consider how much work the person reading your letter may have. Do not take up too much of their time and prioritize clarity. Use short sentences and brief paragraphs. Aim to keep your letter shorter than a page or one and a half pages max. They’re more likely to remember a clearly-stated, concise read than a convoluted three-page letter.

8. Outline Next Steps

At the end of your letter, outline clear next steps telling them where you will go from here. These should be easy and inform them what they should do after reading. Let them know how they can approve the request and how they can respond. Include a call to action that bolsters them to take action.

Sponsorship Request Letter Sample

Subject: Sponsorship opportunity | Business Name x Your Nonprofit’s Name

Hi [Recipient’s Name],

We at [Your NPO] have been following the work of your business. [Business Name]’s mission and vision of [include vision and/or mission] are in line with the values we hold as a team. We see a wonderful opportunity to collaborate and were wondering if you’d be interested in sponsoring our [event, auction items, fundraising initiative].

Our cause supports [insert your mission and aims]. With this collaboration, your customers can see you take action and work with us to [insert your mission/cause].

This partnership would entail:

[Financial/product/space contributions]

[Resource/time commitments]

[Incentive for their business]

I look forward to speaking more about this partnership and to potentially working with you. You are welcome to ask any questions if you need to and I will follow up within the week.

Best regards,

[Your name]

[Leadership signature]

Final Thoughts

Now, you’re ready to delve into the world of NPO partnerships and sponsorships! Just keep this guide handy and you’re sure to wow with your writing.

Mo-Fri 9 am to 5 pm Eastern Time 24/7 critical emergency support All currencies supported

Quick Links

• Payment Integration
• Learning Center
• FAQ and Knowledge Base
• Terms and Condition
• Privacy Policy

Contact Info

• Address: PO Box 1531 Gaylord, MI 49734
• Phone: 1.989.448.2189 ET
• Email: [email protected]

WTO / Letters and Emails / Request / 16 Sponsorship Request Letter Samples – Writing Tips

16 Sponsorship Request Letter Samples – Writing Tips

In business today, to attract more customers and build your brand, you must first create an image of success and authority. Most customers tend to be more comfortable doing business with businesses that they trust to meet their expectations. If you portray your business as profitable, most customers will believe that you can deliver what they need.

The same goes for corporate events ; if you want your event/fundraiser/non-profit to attract more people, one way to do so is by working with successful brands. Working with big brands will, in most cases, help you increase your audience, as most people already relate to those brands. However, it is not always enough to attract big brands to make an event successful; there are various things that must be done when preparing for an event that require money and, at times, lots of it. You have to secure the venue, pay the event planners , pay the delivery persons, and set everything up for the event.

At times you may not have all the cash needed to set up your event, in which case sending a sponsorship letter may come in handy. Through donations from sponsors, you could be able to set up your event just as you may have envisioned it. By creating a platform for your sponsors to push their brand, they may be more willing to sponsor your event if they believe in your cause.

What is a Sponsorship Letter?

A sponsorship letter is a letter that is written to a business or individual to ask them to contribute to an event , a fundraising initiative, or offer long-term support to a non-profit organization. The letter is usually written when a business is trying to solicit funding or in-kind donations towards a specific cause.

The sponsorship letter should be written in a way that encourages your sponsor to sponsor your cause, clearly stating to them why it is worth sponsoring that cause. The letter must also elucidate the key benefits that the sponsor will be getting from sponsoring that event. The letter should be sent out to prospective sponsors as soon as one has established their budget incentive levels. This will afford the sponsors enough time to consider your sponsorship proposals and make their donations.

When to Use a Sponsorship Letter

There are various instances that warrant the use of a sponsorship letter, including:

• When you are sourcing funding for your event,
• When you are looking to host a fundraiser,
• When you are running a non-profit organization,
• When you are looking to continue your studies,

Elements of a Sponsorship Letter

Before you can approach your potential sponsors with your proposal, it is important to first understand the key elements that you must include in your letter:

• A short introduction to yourself : Introduce yourself or your organization, i.e., who you are, and what you do. The introduction part of your sponsorship proposal should be short- it should only describe who you are in a sentence or two.
• A brief idea of your opportunity : What are you looking to achieve with the sponsorship? What are some of the direct benefits that you can realistically promise the sponsor by partnering with your event? Your sponsorship letter should paint a clear picture of what you are looking to do with the sponsorship and should also state what the sponsors stand to get by sponsoring you, your event, or your organization.
• The reason why you contacted them : The letter should be clear and direct to the point. State why you are contacting the sponsor. Make it clear to them that you are writing to request that they offer their sponsorship. State why you reached out to them specifically for the sponsorship.
• Brief information about your audience : Do you have an idea of who your target audience is and how they overlap with the sponsor’s target audience? If not, then you should start by analyzing the target audience to help you determine the sponsors to target with your proposal.
• When you will follow up: After sending your proposal : It is important to always follow up to make sure that they did receive it. Make sure to mention when you will follow up and what method you will use i.e., phone call, email, or physical visit to their office.

Free Sponsorship Letter Template

[Your Name or Organization’s Name]  

[Your Address or Organization’s Address]  

[City, State, Zip]  

[Your Email or Organization’s Email]  

[Your Phone Number or Organization’s Phone Number]  

[Recipient’s Name or Company’s Name]  

[Recipient’s Title or Company’s Department]  

[Company’s Address]  

[City, State, Zip]

Dear [Recipient’s Name or Company’s Name],

I am writing to you on behalf of [Your Organization’s Name or Your Event’s Name], a [brief description of your organization or event, e.g., non-profit organization dedicated to environmental conservation, annual community cultural festival, etc.]. We are currently seeking sponsorship for [specific event or project, e.g., our upcoming charity run, the annual youth arts program, etc.], scheduled to be held on [date of the event or duration of the project].

[Your Organization’s Name or Your Event’s Name] has been [brief history or achievements of the organization or event, e.g., successfully running for X years, recognized for its impact in a specific area, etc.]. Our mission is to [briefly describe the mission or goal of your organization or event, e.g., support underprivileged children, promote local arts, etc.]. 

We believe that a partnership with [Recipient’s Company Name] would be mutually beneficial, aligning with your company’s values of [mention values or initiatives of the company that align with your event, e.g., community engagement, environmental responsibility, supporting the arts, etc.]. As a sponsor, your company would gain [mention the benefits for the sponsor, e.g., exposure to a new audience, association with a valuable community cause, media coverage, etc.].

We are seeking [specify the type of support you are looking for, e.g., financial contributions, in-kind donations, services, etc.], which will be pivotal in the success of [your event or project]. In return, we offer [mention the specific benefits for the sponsor, e.g., logo placement on promotional materials, recognition during the event, complimentary tickets, etc.].

We would be honored to have [Recipient’s Company Name] as one of our esteemed sponsors. Enclosed with this letter, you will find a detailed sponsorship proposal, outlining the various levels of sponsorship and the corresponding benefits.

We would be happy to discuss this proposal in more detail at your earliest convenience and explore how we can form a fruitful partnership. Thank you for considering our request. We look forward to the possibility of working together for the success of [Your Event or Project Name].

[Your Name]  

[Your Position, if applicable]  

[Your Organization’s Name, if applicable]

Sample Sponsorship Request Letters

Sample 01: sponsorship request letter for fundraising.

Dear Ms. Johnson,

I am reaching out on behalf of Graceful Hearts Foundation, a charity dedicated to providing educational resources and support to underprivileged children in our community. We are excited to announce our upcoming event, the “Annual Charity Gala for Education,” scheduled for June 15, 20XX, and we are seeking your support.

For over a decade, the Graceful Hearts Foundation has been at the forefront of making a significant difference in the lives of countless children. Our annual gala is not just an event; it’s a celebration of hope and a testament to the power of community support in changing lives.

We believe that Bright Future Enterprises, with its long-standing commitment to community development and education, would be an ideal partner for this event. Your sponsorship would not only aid in the success of the gala but also align perfectly with your company’s values of empowering future generations.

We are seeking financial contributions to help cover the costs of the event and ensure that all proceeds can directly benefit our educational programs. In return, we offer substantial visibility for Bright Future Enterprises. This includes prominent logo placement on all event materials, a dedicated acknowledgment during the gala, and the opportunity to feature your company in our event press releases and social media channels .

Enclosed with this letter, you will find a detailed sponsorship proposal that outlines various levels of support and the corresponding recognition opportunities. We hope that you will consider one of these sponsorship packages, though we are also open to discussing any custom arrangements that might better suit Bright Future Enterprises.

We would be delighted to arrange a meeting to discuss this proposal further and explore how we can collaborate on this exciting event. Thank you for considering our request. We look forward to the possibility of partnering with Bright Future Enterprises to make a lasting impact in the lives of children in need.

Warm regards,

[Signature]

Jessica Miller  

Event Coordinator  

Graceful Hearts Foundation  

[email protected]  

(555) 123-4567

Sample 02: Sponsorship Request Letter for Event Hosting

Dear Mr. Turner,

Greetings from the Innovative Minds Tech Conference! I am Daniel Roberts, the Event Director, and I am reaching out to discuss an exciting opportunity for FutureTech Solutions to play a pivotal role in shaping the future of technology. We are gearing up for our annual tech conference, scheduled for September 10-12, 20XX, and we believe FutureTech Solutions would be the perfect headline sponsor for this event.

Our conference brings together the brightest minds in technology, offering a platform for sharing groundbreaking ideas and fostering collaborations. This year, we expect over 5,000 attendees, including industry leaders, tech enthusiasts, and media representatives.

The synergy between FutureTech Solutions’ mission to drive technological innovation and our conference’s theme, “Embracing the Digital Future,” is undeniable. Your sponsorship would not only elevate the event but also position FutureTech Solutions at the forefront of the tech community.

We are seeking a headline sponsor to help us deliver an exceptional experience to our attendees. This partnership would provide FutureTech Solutions with extensive exposure, including:

• Your logo featured in all event promotions and materials.
• A keynote speaking slot for a representative from FutureTech Solutions.
• Exclusive branding opportunities at the event venue.
• Complimentary VIP passes and exhibition space.

We are confident that this collaboration will yield significant benefits for FutureTech Solutions, including enhanced brand visibility, networking opportunities, and direct engagement with a tech-savvy audience.

I have attached a detailed sponsorship proposal for your review, outlining the various benefits and sponsorship tiers. I would be thrilled to discuss how we can tailor a sponsorship package that aligns with FutureTech Solutions’ goals and expectations.

Thank you for considering this opportunity. I am looking forward to the possibility of partnering with FutureTech Solutions to create an unforgettable tech conference experience. Please feel free to reach out to me directly to schedule a meeting or to discuss any questions you may have.

Best regards,

Daniel Roberts  

Event Director  

Innovative Minds Tech Conference  

[email protected]  

(555) 678-9012

Things to Avoid in a Sponsorship Letter

When writing a sponsorship letter, there are various things that you may want to avoid in your letter so that it may turn out to be as efficiently prepared as possible.

• Specific financial help : As much as you are requesting the sponsor to help you financially, do not mention how much you want them to contribute. Simply state what you are doing and how they can help you achieve what you are doing.
• Sponsorship grids and levels: Although you may be tempted to include levels or grids in your letter, it is important to avoid them. Setting a grid or level may deter the sponsor from helping you out with the little they have.
• Asking for free products : Do not ask to be given free gifts. Mention some ways in which you will be returning the favor that they are doing for you, such as setting up booths for them, mentioning them in your event, displaying their advertisements, advertising their brand in your campaign, etc.
• Pictures of your stakeholders : Do not include a picture of your stakeholders in your sponsorship proposal . Your stakeholders may have a positive or negative influence on the sponsor. They may see one or two people that they wouldn’t like to associate with, thereby not sponsoring your event.
• Focusing just on your need : Do not make the letter all about you. Don’t be too self-centered and forget to mention some of the ways in which the sponsor will benefit.
• Asking for a signature or contract : Do not ask the potential sponsor to sign a contract before they have even read your letter. Give them time to go through your letter and determine if they are interested in sponsoring you.

Best Practices for a Sponsorship Letter

When you are looking to get a sponsor for your event, it is important to start off on the same ground. How do you know the sponsor? Who introduced you to the? Have you met them before? If you were referred by someone close to them or someone that they’ve worked with before, it is important to mention it in your letter. After you have established some form of connection with the potential sponsor, draft a letter and address it to them specifically.   Do not draft one letter and send it to multiple prospective sponsors. It is important to analyze each prospective sponsor individually and determine the common areas that you have before drafting the letter.

When writing the letter, you want to make sure that you have captured all the right information in your sponsorship letter, -especially the information on your target audience. The sponsor will most definitely want to know how your target audience blends with what they are doing. So, make sure that you don’t forget to include it in your letter.

Don’t include any unnecessary information in your letter. Only include what you believe is essentially important to the sponsor.

After sending the letter follow up with them. Sponsors usually get hundreds of letters every day. It is important to follow up after sending your letter to make sure that they received it and to get their feedback on your proposal.

When Not to Send a Sponsorship Letter

Convincing someone to give you money is always hard. It is even harder when you are meeting them for the first time. If you don’t have any connection with the sponsor, sending a sponsorship letter may be in vain, as they will, in most cases, reply to those whom they have previously worked with or already have some form of connection with.

Another instance of not sending a sponsorship letter is when you have forgotten the audience data: when you don’t have enough information about your audience, writing a sponsorship proposal may be in vain. The sponsor will want to know they will benefit from your audience. Make sure that you have enough information about your audience before drafting your proposal.

Lastly, you should not send a sponsorship letter when you don’t have enough time: It is always recommended to send your sponsorship proposal a month o two to your event. This will give the sponsors enough time to review your proposal and also give you enough time to follow up with them.

Frequently Asked Questions

A sponsorship letter should be short, i.e., one page in length. The sponsor is more likely to read through your proposal if it is short and direct.

You should start your proposal by properly introducing yourself- who you are, what you do, and why you are writing the letter.

The best way to ask a company to sponsor you is by finding out a common area where your event lines up with what the company is doing- how they will benefit from your event—and then drafting a great sponsorship proposal to pitch them your idea.

Your sponsorship proposal can make a difference in whether you will be able to land a sponsorship or not. Making sure that everything is well captured in your proposal is very important. Whether you are looking for a sponsor for your personal cause, event, fundraising, or even education, it is important that you craft a great sponsorship letter, one that will convince the sponsor that their cash will be put to good use.

About This Article

Was this helpful?

Great! Tell us more about your experience

Not up to par help us fix it, keep reading.

Letters and Emails , Permission

Permission letter to go on educational trip (samples).

Cover Letters , Letters and Emails

18 best teaching cover letter examples.

Letters and Emails , Verification

12 simple proof of income (verification) letters.

How to Accept a Job Offer | Free Acceptance Email Templates

Thank you for your feedback.

Your Voice, Our Progress. Your feedback matters a lot to us.

Letter Requesting Sponsorship for Education from NGO/Spouse/Court

Sample letter requesting for sponsorship by authority. These sample letters can be used by anyone who wants an official sponsorship letter from a close relative, who has been sponsoring him/her for their education, for his/her university admission/any single parent who is requesting an NGO for sponsor of children as spouse is refusing to sponsor them/ anyone who wants to file a complaint against former spouse for refusing to sponsor their children anymore.

Letter by a University Student Requesting Parental Uncle to Officially Sponsor his/her Education

Recipient’s name ( in this case you will write you uncle’s name),

Recipient’s Address,

Subject: Request for Official sponsorship for education

Dear Uncle XYZ,

I hope that you are in the best of your health, and spirit. I also hope that your children, and your wife are also in the best of their health as well. I write this letter to request you to please officially sponsor my education as I am need of an official statements for university admissions.

Firstly, I want to thank you from the bottom of my heart for paying for my siblings, and my education since the death of my father. My father’s death was a huge incident for me, and my family. We were in huge financial crises when you helped us by paying for our education.

I am in the senior year of school, and am applying for universities at this moment. Many universities require an official sponsorship letter i.e. signed by the sponsor in case the student is applying for financial aid. I cannot afford to attend any private university hence I am in urgent need of this letter in order to get any aid/scholarship.

I hope that this will not be a hassle for you. Please write a detailed letter regarding my family’s situation as well as the regular amount that you pay for me, and my siblings. Please also send me attested photocopies of your bank statement as proof. Provide me with paid fee challans as well.

Anticipating for your reply.

Yours Sincerely,

Sender’s Name,

Letter by a Parent to an NGO requesting them to Sponsor his/her Child’s Education

NGO’s Name,

NGO’s Address,

Subject: Request for sponsorship for child’s education

Dear Sir/Madam,

I ,_____(write sender’s name), write this letter as a request for you to please provide sponsorship for the education of my two daughters. I am in urgent need of some help as I am not doing well financially.

Recently, my husband, and I got divorced due to personal reasons. The court allotted some money that he would have to pay to me for our children’s education. Unfortunately, my husband has not given me the allowance for 4 months, and we are not able to contact him, or his family. I have already filled a complain through the court, and the matter would be sorted soon.

The problem is that I am a small female clerk at a private company. My pay is not enough for both the households as well as for the education of my children. For the last 2 months I have not paid my daughter’s school fee. If I do not pay the fee for another month, both of my daughters will be kicked out of their respective schools.

I hereby, request you to provide me with a full sporsoorship for both of my daughters.

I have attached all the documents (divorce papers/ courts orders/ financial statements/salary statements) along with this letter as a proof. Please reply as soon as possible as its a matter of utter urgency

Letter by a Parent to Court Reporting them Regarding Father’s Denial of Sponsorship of  Children

High Court,

Recipient’s Post,

Subject: Reporting Father’s Denial of Sponsoring his children.

I, sender’s name along with her NIC number, want to file a report regarding my former husband refusing to sponsor our children anymore. I request you to handle this matter urgently, and warn my ex regarding this issue.

My former husband, and I filed a divorce as per mutual understanding. The court provided us with a resolution that he will pay about 60000 per month for the expenses of our children. Unfortunately, only after 3 months my former husband has refused to pay any sponsorship money all together.

We are not in a very good financial condition, and this action by my former husband is really disturbing my children’s lifestyle, and education.

Please look into this matter as soon as possible, and make sure that he pays for my children. I hope that the courts will take a strict action against him.

Write Citizen number,

Sender’s address,

Share with Friends

All Rights Reserved by SemiOffice.Com

• Asking for Donations
• Fundraising

How To Write a Sponsorship Letter (+ Templates)

By Whit Hunter

Want to build an effective fundraising campaign?

Our team is here to give you more details and guides on how to grow your fundraiser.

Writing a sponsorship letter can seem tough, but it's an excellent way to get backing for your event, project, or organization. In this blog, we'll walk you through how to write a clear and effective sponsorship letter. 

We've also included templates to make it easier for you. You'll learn how to reach out to businesses or individuals in a way that grabs their attention and helps you get the support you need. 

Let's find out how to create a letter that leaves a lasting impression.

What Is a Sponsorship Letter?

When we're talking about how to write a sponsorship letter, it's key to understand what a sponsorship letter actually is. 

In short, a sponsorship letter is a type of letter you write to ask someone or a company to support an event, activity, or project . The support can come in different forms, like money, products, or services.

Sponsorship letters are not just about asking for help. They play a big role in creating strong connections between people or groups. 

Think of them as bridges. When you reach out with a sponsorship letter, you're not only seeking support but also offering a chance to work together. It can lead to a partnership where both sides benefit. 

You get the support you need, and the sponsor gets to be part of something positive, often getting their name out there in a good light.

Preparing to Write Your Letter

Before you start writing your sponsorship letter, you need to do some homework. Let's break it down into two main parts:

1. Researching Potential Sponsors

The first step is to look for businesses or people that make sense for your project or event. You want to find sponsors whose interests and values match up with what you're doing. 

For example, if you're organizing a local sports event, companies that sell sports gear or promote healthy living might be a good fit. Or, if your project is all about art, you might look for businesses that have supported art shows or community arts programs in the past. 

This research helps you find sponsors who are more likely to be interested in what you're offering because it matches their mission and past activities.

2. Understanding What Sponsors Look For

Now, think about what these potential sponsors want. When a company decides to sponsor something, they're not just giving away their money or products for nothing. They're looking for something beneficial in return. 

It could be positive publicity, a chance to reach more customers, or a way to show that they care about certain issues or communities. Your job is to figure out how your event, project, or activity can offer these benefits.

It's also important to understand that sponsors want to see their values and interests reflected in what they sponsor. For instance, a company that's all about environmental sustainability will be more likely to support eco-friendly events or promote green living.

Components of a Successful Sponsorship Letter

Once you've done your research and understand what your potential sponsors are looking for, it's time to start writing your letter. But not just any letter. 

To really grab their attention and get them to consider your request, your sponsorship letter needs to have certain key parts. Let's walk through what makes a sponsorship letter successful.

Personalizing the Letter to Focus on the Sponsor

First things first: write a letter about them, not just you. Instead of starting off talking about your needs, begin by mentioning something you admire about their company or a recent achievement of theirs. 

Shows that you've done your homework and you're not just sending the same letter to a bunch of different companies. It's like saying, "Hey, I see you and what you're doing, and I think we could do something great together."

Keeping the Letter Concise and to the Point

Your letter should be like a good conversation – engaging but not dragging on forever. Keep it short and sweet, sticking to one page if possible. 

You want to make your point without losing their interest. So, focus on the essential information: who you are, what you're asking for, and why they should consider your request.

Highlighting the Mutual Benefits for Both Parties

This part is crucial. Your letter should clearly explain what's in it for them. Remember, sponsorship is a two-way street. 

Talk about how sponsoring your event or project can benefit them, whether it's through positive publicity, reaching a new audience, or associating their brand with a good cause. 

Make it clear that you're offering them value, not just asking for a favor.

Providing Clear and Specific Details About Your Request 

Be clear about what you're asking for. Are you looking for financial support, products, or services? How much or how many? Then, explain exactly what their sponsorship will help to achieve. 

Will it fund an event that brings the community together? Will it support a program that helps young people learn new skills? The more specific you are, the easier it is for them to understand the impact of their contribution.

Want to raise more Donations? Try BetterWorld’s Donation Tool for FREE!

Simplify donations with customizable default donation amounts

Streamline your processes and keep online and offline donations in one place

Engage with your donors with automatic updates

Give your donors the ability to donate once, monthly, or annually

Importance of a Clear Call to Action and Expressing Gratitude

Two of the most critical elements in your sponsorship letter are your call to action and your expression of gratitude. Your call to action should be easy, telling the potential sponsor exactly what step you want them to take next. 

Just as important is saying thank you. Even if they haven't agreed to anything yet, thanking them for their time and consideration shows that you value their potential support. 

It leaves a positive impression, which can make them more inclined to help now or in the future.

Writing Your Sponsorship Letter

Now that we've covered the key components of a successful sponsorship letter, let's explore the step-by-step process of writing it.

• Address the letter to a specific person if you can. Using someone's name, like "Dear Mr. Smith" or "Dear Ms. Johnson," makes your letter feel more personal and shows you've taken the time to research who you should be talking to.
• Quickly tell them who you are and what you're working on. It sets the stage for the rest of the letter.
• Here's where you talk about why you're writing to them specifically. Mention any connection to their company's values, past sponsorships, or interests that make them a good fit for your request.
• Be clear and specific about what kind of support you're looking for.
• Explain how sponsoring your project or event can benefit them. 
• Give them the specifics of your event or project. Include dates, locations, and what their sponsorship will help you accomplish. 
• Express your gratitude for their consideration and include a clear call to action. Tell them exactly what you want them to do next, whether it's to reply to your letter, call you, or visit your website for more information.
• End your letter with a polite closing, like "Sincerely" or "Best regards," followed by your name and contact information.

Templates and Examples Of a Sponsorship Letter

After learning about the ins and outs of writing a sponsorship letter, you might be ready to start crafting your own. But staring at a blank page can be daunting, right? 

That’s where templates and examples come in super handy. To make things easier for you, we've put together 3 editable templates. Each is tailored to a different type of sponsorship or event.

General Nonprofit Event Sponsorship

Subject: Partnership Opportunity: [Event Name]

Dear [Sponsor's Name],

I hope this message finds you well. I am writing to you on behalf of [Your Organization's Name], a nonprofit dedicated to [Brief Description of Your Mission]. We are currently planning an event, [Event Name], which aims to [Briefly Describe Purpose of Event].

We believe that [Sponsor's Company] shares values similar to ours, especially in [Mention a Specific Area of Interest/Value]. We are reaching out to see if you would be interested in sponsoring our event. 

Your support would be incredibly valuable to us, and in return, we can offer [Mention Specific Sponsorship Benefits, like Logo Placement, Speaking Opportunities, etc.].

Enclosed, you will find a detailed proposal of the event and the different sponsorship levels. We are excited about the possibility of partnering with you to make a significant impact.

Thank you for considering this opportunity and I look forward to working together.

[Your Name] [Your Position] [Your Organization's Name] [Contact Information]

Charity Fundraiser Sponsorship

Subject: Join Us in Making a Difference: [Fundraiser Name] Sponsorship

Good day! We're reaching out from [Your Organization's Name], where we strive to [Organization's Mission]. We are organizing a fundraiser, [Fundraiser Name], to support [Specific Cause or Project], and we need your help.

Your company, [Sponsor's Company], is known for its commitment to [Related Community Service or Value]. This is a great opportunity for your brand to be seen supporting a noble cause. 

In return for your sponsorship, we can offer [Specific Benefits, like Media Exposure, Event Booth, etc.].

Please find attached a proposal outlining the event details and how your sponsorship can make a difference. 

Thank you for considering this request. I am here to discuss how we can partner together for a successful fundraiser.

Best regards,

Educational Program Sponsorship

Subject: Support Educational Excellence: Sponsor [Program Name]

I am writing from [Your Organization's Name], where our mission is to [Brief Description of Mission]. We are launching an educational program, [Program Name], designed to [Objective of the Program]. To make this program a success, we are seeking sponsorship from dedicated companies like [Sponsor's Company].

Your support can help us [Briefly Describe the Impact of the Program]. In appreciation of your sponsorship, we offer [List Sponsorship Benefits, like Logo on Materials, Mentions in Press Releases, etc.].

Attached is a proposal with more details about the program and how your company can help. We believe that your support will make a significant difference.

Thank you for considering this opportunity to impact our community positively. I look forward to the possibility of partnering with you.

Warm regards,

Tips for After Sending Your Sponsorship Letter

After you've sent out your sponsorship letter, the work isn't over yet. Here’s what to do next. These tips will help you follow up with potential sponsors and keep the communication going.

• Give your potential sponsors some time to read your letter. If you haven't heard back in 1-2 weeks, send a polite follow-up email or make a phone call.
• When you follow up, keep your tone friendly but professional. Show your appreciation for their time and consideration.
• Sometimes, sponsors want to talk more about your event or cause. Be ready to answer their questions and share more details.
• Even if they haven't said yes yet, keep potential sponsors updated on your progress. It shows them you're active and committed.
• When you get a sponsor, thank them on social media. It shows appreciation and can encourage others to sponsor too.
• Talk about your event or cause on social media. Share pictures, stories, and why it's important. Tag potential sponsors to get their attention.
• Sometimes, the best way to meet sponsors is through people you know. Ask friends, family, or colleagues if they can introduce you to potential sponsors.
• Use social media to host a Q&A session. Talk about your event or cause and answer questions. It can get more people interested, including sponsors.
• Whether it's through emails, social media, or meetings, keep all your sponsors and potential sponsors updated on your plans and progress.

The Power of Sponsorship Letters

Sponsorship letters are a powerful tool. They're not just about asking for help, they're about creating partnerships. These letters can open doors to new possibilities for your event, cause, or project. 

They bring together organizations and individuals who share common goals. And, when done right, they can have a huge impact.

Remember, each letter is a chance to tell your story, to share your passion, and to invite someone to join you in making a difference. So, take what you've learned, use these strategies, and start reaching out. 

Join 85,000+ amazing nonprofits, organizations, and fundraisers on BetterWorld

Let our FREE fundraising tools help you raise more funds with less effort

Get started on your next campaign

About Whit Hunter

Whit Hunter is the co-founder of BetterWorld , the free, easy-to-use online fundraising platform. His passion for empowering nonprofits and tech expertise have shaped BetterWorld’s mission to make fundraising more accessible and efficient.

Whit's innovative vision has helped countless organizations raise more funds and reach their goals, driving BetterWorld’s ongoing success.

Related posts

Fall Fundraising Events: Essential Tools for Success

Fall is the prime time to rally your community, gather support, and raise funds for a good cause. Here’s a sneak peek into how you can nail it.

Simple and Easy Alumni Fundraising Solutions to Boost Giving

Explore Easy Alumni Fundraising Solutions and Boost Your Donations with Our Practical Tips!

• Fundraising Ideas

Let’s Get Creative! Top Fundraising Booth Ideas to Try This Fall

Ready to spice up your next fundraiser? Check out some fresh, fun, and effective ways to engage supporters and boost donations.

Start a Fundraiser

Raise more funds with less effort with BetterWorld's free, easy-to-use online donation tools.

Crowdfunding

Create engaging crowdfunding pages that receive donations quickly & securely

Peer to Peer

Our free platform will help you easily organize and host a successful peer-to-peer campaign