Show that you understand the current state of research on your topic.
The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.
One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.
Download our research proposal template
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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.
Like your dissertation or thesis, the proposal will usually have a title page that includes:
The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.
Your introduction should:
To guide your introduction , include information about:
As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.
In this section, share exactly how your project will contribute to ongoing conversations in the field by:
Following the literature review, restate your main objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.
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To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.
For example, your results might have implications for:
Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .
Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.
Here’s an example schedule to help you get started. You can also download a template at the button below.
Download our research schedule template
Research phase | Objectives | Deadline |
---|---|---|
1. Background research and literature review | 20th January | |
2. Research design planning | and data analysis methods | 13th February |
3. Data collection and preparation | with selected participants and code interviews | 24th March |
4. Data analysis | of interview transcripts | 22nd April |
5. Writing | 17th June | |
6. Revision | final work | 28th July |
If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.
Make sure to check what type of costs the funding body will agree to cover. For each item, include:
To determine your budget, think about:
If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.
Methodology
Statistics
Research bias
Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .
Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.
I will compare …
A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.
Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.
A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.
A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.
A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.
All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.
Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.
Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.
The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved September 7, 2024, from https://www.scribbr.com/research-process/research-proposal/
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Written by: Raja Mandal
So you have a groundbreaking research idea you've spent months or even years developing, and now you're ready to take the next step.
How do you get funding for your research, and how should you approach potential funders? The answer is to create a convincing research proposal.
Unfortunately, most research proposals often get rejected. According to the European Research Council, the success rate for repeat proposal applications was only 14.8% in 2023 .
Pitching a novel research concept isn’t enough. To increase your chances of securing funding, your research proposal must check the right boxes in terms of clarity, feasibility, aesthetic appeal and other factors.
If you’re looking for inspiration to create a persuasive and feasible proposal, you’re in the right place. In this article, we have compiled a list of research proposal examples to help you create yours.
These examples will help you understand how to organize your proposal, what information to include and how to present it in a way that encourages others to support your project.
Let's dive in!
What is a research proposal, what to include in a research proposal, 8 research proposal examples & templates, research proposal faqs.
A research proposal is a structured document that outlines the core idea of your research, the methods you intend to use, the required resources and the expected results.
Think of it as a sales pitch for your research. It answers some big questions: What are you planning to explore? Why is it important to conduct the research? What are your research objectives and the methods you’ll use to achieve them? What are the potential outcomes or contributions of this research to the field?
A research proposal serves two primary purposes. First, it convinces funding bodies or academic committees to support your research project expected to bring new ideas and insights. Second, it provides a roadmap for your research journey, helping you stay focused, organized and on track.
Now, we'll discuss what to include in a research proposal. You'll learn about the important parts of a research proposal template and how they help present your research idea clearly.
Here’s an infographic that you can use to understand the elements of a research proposal quickly.
Start your research proposal with a title page that clearly states your research. The title page is like a book cover, giving the first impression of your project. Therefore, you must ensure the design is engaging enough to attract your audience at first glance.
Include the following details on your title page:
After the title page comes the abstract and the table of contents.
The abstract is a concise summary of your project that briefly outlines your research question, the reasons behind the study and the methods you intend to use. It is a quick way for readers to understand your proposal without reading the entire document.
The table of contents is a detailed list of the sections and subsections in your proposal, with page numbers. It helps readers navigate through your document and quickly locate different parts they're interested in.
The introduction of your research proposal sets the tone for the rest of the document. It should grab the reader's attention and make them want to learn more. It's your chance to make a strong case for why your research is worth investigating and how it can fill a gap in current knowledge or solve a specific problem.
Make sure that your introduction covers the following:
A literature review is a list of the scholarly works you used to conduct your research. It helps you demonstrate your current knowledge about the topic.
Here's how this part works:
This section outlines your plan for answering your research question. It explains how you intend to gather and analyze information, providing a clear roadmap of the investigation process.
Here are the key components:
Describe the entire group you're interested in (the population). This could be all teachers in a specific state or all social media platform users. After that, you will need to explain how you will choose a smaller group, known as a sample, to study directly. This sample should be selected to accurately represent the larger population you are interested in studying.
To choose the right sampling method, you need to assess your population properly. For instance, to obtain general insights, you can use random sampling to select individuals without bias. If the population consists of different categories, such as professionals and students, you can use stratified sampling to ensure that each category is represented in the sample.
Other popular sampling methods include systematic, convenience, purposive, cluster, and probability sampling techniques.
There are three main approaches for the research: qualitative (focusing on experiences and themes), quantitative (using numbers and statistics), or mixed methods (combining both). Your choice will depend on your research question and the kind of data you need.
This section details the specific methods you'll use to gather information. Will you distribute surveys online or in person? Conduct interviews? Perhaps you'll use existing data sets. Here, you'll also explain how you'll ensure the data collection process is reliable and ethical.
Once you have collected your data, the next step is to analyze it to obtain meaningful insights. The method you choose depends on the available data type.
If you have quantitative data, you can employ statistical tests to analyze it. And if you're dealing with qualitative data, coding techniques can help you spot patterns and themes in your collected data.
In this section, you need to explain how your research will contribute to the existing knowledge in your field. You should describe whether your study will fill a knowledge gap, challenge conventional ideas or beliefs or offer a fresh perspective on a topic.
Clearly outline how your work will advance your field of study and why this new knowledge is essential.
Create a timeline with important milestones, such as finishing your literature review, completing data collection and finalizing your analysis.
This shows that you've carefully considered the scope of your project and can manage your time effectively. Furthermore, account for possible delays and be prepared to adapt your schedule accordingly.
To create this timeline, consider using a visual tool like a Gantt chart or a simple spreadsheet. These tools will help you organize individual tasks, assign deadlines, and visualize the project's overall progress.
Choose a Gantt chart template from Visme's library and customize it to create your timeline quickly. Here's an example template:
The budget section is your opportunity to show them that you've carefully considered all necessary expenses and that your funding request is justified.
Here's how you can approach this part:
Using these research proposal examples and templates, you can create a winning proposal in no time. You will find templates for various topics and customize every aspect of them to make them your own.
Visme’s drag-and-drop editor, advanced features and a vast library of templates help organizations and individuals worldwide create engaging documents.
Here’s what a research student who uses Visme to create award-winning presentations has to say about the tool:
Research Student
Now, let’s dive into the research proposal examples.
This research proposal presentation template is a powerful tool for presenting your research plan to stakeholders. The slides include specific sections to help you outline your research, including the research background, questions, objectives, methodology and expected results.
The slides create a coherent narrative, highlighting the importance and significance of your research. Overall, the template has a calming and professional blue color scheme with text that enables your audience to grasp the key points.
If you need help creating your presentation slides in a fraction of the time, check out Visme's AI presentation maker . Enter your requirements using text prompts, and the AI tool will generate a complete presentation with engaging visuals, text and clear structure. You can further customize the template completely to your needs.
Sales research gives you a deeper understanding of their target audience. It also helps you identify gaps in the market and develop effective sales strategies that drive revenue growth. With this research proposal template, you can secure funding for your next research project.
It features a sleek and professional grayscale color palette with a classic and modern vibe. The high-quality images in the template are strategically placed to reinforce the message without overwhelming the reader. Furthermore, the template includes a vertical bar graph that effectively represents budget allocations, enabling the reader to quickly grasp the information.
Use Visme's interactive elements and animations to add a dynamic layer to your research proposals. You can animate any object and add pop-ups or link pages for a more immersive experience. Use these functionalities to highlight key findings, demonstrate trends or guide readers through your proposal, making the content engaging and interactive.
This proposal template is a great tool for securing funding for any type of research project. It begins with a captivating title page that grabs attention. The beautiful design elements and vector icons enhance the aesthetic and aid visual communication.
This template revolves around how a specific user group adopts cryptocurrencies like Bitcoin and Ethereum. The goal is to assess awareness, gauge interest and understand key factors affecting cryptocurrency adoption.
The project methodology includes survey design, data collection, and market research. The expected impact is to enhance customer engagement and position the company as a customer-centric brand.
Do you need additional help crafting the perfect text for your proposal? Visme's AI writer can quickly generate content outlines, summaries and even entire sections. Just explain your requirements to the tool using a text prompt, and the tool will generate it for you.
Creating a product that delights users begins with detailed product research. With this modern proposal template, you can secure buy-in and funding for your next research.
It starts with a background that explains why the research is important. Next, it highlights what the research is set to achieve, how the research will be conducted, how much it will cost, the timeline and the expected outcomes. With a striking color scheme combining black, yellow, and gray, the template grabs attention and maintains it until the last page.
What we love about this template is the smart use of visuals. You'll find a flowchart explaining the methodology, a bar graph for the budget, and a timeline for the project. But that’s just the tip of the iceberg regarding the visual elements you’ll find in Visme.
Visme offers data visualization tools with 30+ data widgets, such as radial gauges, population arrays, progress bars and more. These tools can help you turn complex data into engaging visuals for your research proposal or any other document.
For larger data sets, you can choose from 20+ types of charts and graphs , including bar graphs , bubble charts , Venn diagrams and more.
If you’re a tech researcher, we’ve got the perfect template for you. This research proposal example is about predictive analytics in e-commerce. However, you can customize it for any other type of research proposal.
It highlights the project's objectives, including the effectiveness of predictive analysis, the impact of product recommendations and supply chain optimization. The methods proposed for achieving these objectives involve A/B testing and data analysis, a comprehensive budget and a 12-month timeline for clear project planning.
The title page has a unique triptych-style layout that immediately catches the reader's attention. It has plenty of white space that enhances readability, allowing your audience to focus on the critical points.
Submitting to different funding agencies? You don’t have to manually make changes to your document. Visme's dynamic fields can help save time and eliminate repetitive data entry.
Create custom fields like project names, addresses, contact information and more. Any changes made to these fields will automatically populate throughout the document.
Artificial intelligence (AI) is taking the world by storm and the marketing niche isn’t left out. With this eye-catching template, you can attract attention to your proposed marketing research project for an AI-driven platform.
The main goal of the research is to evaluate the platform's feasibility and marketing potential. To achieve this goal, the scope of work includes a comprehensive analysis of the market and competitors and pilot testing. The proposal also contains a budget overview that clearly outlines the allocation of funds, ensuring a well-planned and transparent approach.
Using Visme's Brand Design Tool , you can easily customize this template to suit your branding with just one click. Simply enter your URL into the brand wizard, and the tool will automatically extract your company logo, brand colors, and brand fonts . Once saved, you or your team members can apply the branding elements to any document. It's that simple!
The environmental research proposal example focuses on carbon emissions, identifies their contributing factors, and suggests sustainable practices to address them. It uses an appropriate sample size and data collection techniques to gather and evaluate data and provide sustainable recommendations to reduce industrial carbon footprints and waste.
From a design standpoint, the green and white color combination matches the theme of nature and environmental friendliness. In addition to its aesthetic appeal, the proposal includes relevant images that support ecological advocacy, making it informative and visually aligned with its purpose.
A key feature of this template is its detailed breakdown of the project's timeline. It uses a Gantt chart to clearly present stages, milestones and deadlines.
Collaborate with your team members to customize these research proposal templates using Visme’s collaborative design features . These features allow you to leave feedback, draw annotations and even make live edits. Invite your teammates via email or a shareable link and allow them to work together on projects.
This research proposal template is a total game-changer - you can use it for any research proposal and customize it however you want. It features a modern and refreshing color scheme that immediately makes it stand out, providing a contemporary look that can adapt to any project's needs.
The template's layout is thoughtfully designed with primary fields that users can easily personalize by changing text, adjusting colors, or swapping images. No matter the research topic, you can tailor the template to fit your specific needs.
Once you're done customizing your research proposal template on Visme, you can download, share and publish it in different ways. For offline usage, you may download the proposal in PDF, PNG, or JPG format. To share it online, you can use a private or public link or generate a code snippet that you can embed anywhere on the web.
Want to create other types of proposals? Here are 29 proposal templates that you can easily customize in Visme.
Follow these steps to write a solid research proposal:
If you want to learn more about creating an expert research proposal , we highly recommend checking out our in-depth guide.
Research proposals can range from 1,000 to 5,000 words. For smaller projects or when specific requirements aren't provided, aim for a concise and informative proposal that effectively outlines your research plan.
However, the ideal length depends on these factors:
The time it takes to write a research proposal depends on a few factors:
Set aside several weeks to a couple of months for researching, writing, and revising your proposal. Start early to avoid stress and produce your best work.
There are several factors that can make a research proposal weak. Here are some of the most common errors that you should avoid while preparing your research proposal:
Writing a compelling research proposal takes effort, but with the right tools, the process becomes a breeze. Use the research proposal examples and templates in this article as a launching point to write your own proposal.
The best part? Visme provides easy-to-use tools with a vast collection of customizable templates, design elements and powerful features.
Whether you're a seasoned researcher or a student, Visme has the resources to help you create visually appealing and well-structured research proposals. In addition to research proposals, Visme helps you create many other document types, such as presentations , infographics , reports and more.
Ready to create your own research proposal? Check out Visme's proposal maker and start crafting professional and engaging proposals in minutes!
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A marketing research proposal is a document designed to sell your services by showing potential clients the research that you will carry out for their project. Whether you’re a freelance marketing consultant or you have your own marketing agency, a market research proposal will cover what research needs to be done, how you’ll go about it, and why they should choose you for the project.
A proposal is typically one of the first points of contact that you have with an organization. Therefore, it’s a chance to make a strong first impression.
Note: Sign up now to get your free marketing research proposal template that will make yours stand out for all the right reasons.
A market research proposal will outline your market research plan and each critical step you need to take to perform the necessary research. It usually consists of three parts.
At the top of any market research proposal template should be the title of your document followed by who it has been written by and who it’s for. You can also include both company addresses here if you wish.
Proceed to outline the project description and the purpose of performing the market research. What are you trying to achieve? Why is this research needed? Who will be conducting it? What problem are you trying to solve for the client?
You should also include a methodology section in your introduction. The research methodology should dive into what primary and secondary research will be conducted, how data will be collected, and the expected outcomes. As a freelance researcher, you’ll already know this, but it’s worth covering what’s included in each to the client:
It’s important to give an overview of your target audience in your methodology too.
For instance, if your client is trying to determine whether it’s a good time to launch a new product, your methodology in your market research proposal would explain how you plan to arrange a focus group with their target audience of females aged 16-24. Being present in the meeting, asking the right questions, and making notes to refer to later on would confirm whether the prospective product could be useful and — ultimately — successful.
The discussion section of your marketing research proposal is typically the meatiest. It’s where you should demonstrate what you already know about the industry and company, while getting into the finer details of the market research project.
For example, you may write something like the following: “Each participant will be told that their input in this research is voluntary. They will be provided with a form to assure them that their data will remain confidential for the purposes of this research and won’t be used by third parties. They must sign this form in person or we can accept digital signatures to consent to these terms.”
The summary tends to be the shortest section of your market research proposal. It’s where you would refer back to the initial project objectives and conclude the desired outcomes from the market research.
It’s a good idea to end on a punchy note by describing why your potential client should become an actual client.
Don’t lose sight of the fact that you’re trying to convince somebody (or some people) of your value. You want them to take action after reading your proposal, which is why you should include a compelling Call-To-Action (CTA). Let them know what the next steps entail, and how to take them.
The truth is, it’s difficult to draft a market research proposal without some key information from your prospective client.
To gather all of the details you need to create a winning marketing research proposal, follow the below steps.
During your initial email or phone discussion, ask your client what they want to get out of the research. Are they rebranding and want to redefine their target market? Or are they testing out a new product with a small group of people before unleashing it to the masses?
Either way, it’s useful to know their final goals so that you can start to make a plan on how to help them achieve them.
Alongside your prospective client’s research objectives, you need to find out more details in terms of their:
You should also ask them if there’s any other key information that they would like you to include in the market research proposal. This will ensure that you have everything you need upfront without having to make extensive edits later on.
Keep in mind that you haven’t been awarded the job yet. A work proposal is essentially a sales document — it almost serves as a resume before the client decides that you’re the ideal person to hire.
As such, do some company research to put you ahead of your competition. Is there a link you can make with the company based on your background and interests? Why should they care about you? What do you offer that no one else does?
Be sure to feature all of this information in your market researching proposal, and don’t be afraid of highlighting your strengths and wins.
There's plenty to think about when conducting marketing research, which is why you can make life a little simpler with Bonsai. Bonsai's all-in-one tool for small businesses, freelancers, and entrepreneurs streamlines administrative tasks and covers all bases when it comes to proposals, contracts, and invoices.
You can find a template specific to market research and edit it to meet your needs in minutes. Then all you have to do is send it off to your client, which you can do without even leaving the platform. Talk about a time- and energy-saver!
The marketing research proposal template is professional and refined in structure. This provides clarity to your potential client by laying out exactly what you can do for them within their timeline and budget.
Simply enter your information, sit back, and be prepared to wow your prospective client so much that they hire you on the spot.
Note : Sign up for free and get started!
How long should a marketing research proposal be.
A market research proposal should be concise and fluff-free. It should cover all the obligatory information without dragging it out. After all, prospective clients are busy reviewing other proposals and working on further aspects of their business.
The perfect length is between 1-2 pages, but try to ensure that it’s no more than 3.
Because your market research proposal is only a couple of pages long, the writing style should be clear and easy to read. The language should be simple, everyday, and familiar, using short sentences that get to the point and won’t clutter up the document.
The tone of your plan should be informative and position you as the expert to leave a positive, long-lasting impression on your prospective client.
Marketing research aims to investigate and assess how certain factors influence consumer behavior. This provides key insights that are relevant to decision making.
Marketing research can identify new business opportunities and avoid business failures. That said, above all, it can be used to inform a company’s marketing strategy to help them achieve their business goals.
What is market research and examples, what is research proposal template.
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Table of Contents
Are you struggling to write effective marketing research proposals that will leave a lasting impression? Are you unsure how to structure your ideas and approach in a way that resonates with clients?
If so, then this article is for you! Here, we’ll provide step-by-step guidance on how to write marketing research proposal templates that get results.
We’ll also explore key tips used to create winning bids. Whether you’re an experienced market researcher or starting out, these tips will help you produce convincing proposals that deliver excellent outcomes.
Market research proposals are documents that sell your services to potential clients. It aims to educate them about what they can accomplish by hiring you to complete their projects or research .
It typically outlines the research project’s objectives, methods, costs, timeline, and expected results.
A summary outlines the purpose and objectives of the proposed marketing research project. It should provide an overview of what will be investigated, as well as how this knowledge can benefit the organization.
This section lists what information needs to be gathered from the research study and why it is needed. These should focus on gaining insight into customer behaviour, attitudes, or preferences that can help inform decisions made by the company.
Targets refer to the target audience who will participate in the research. This includes criteria like age group, gender, profession, and other demographic characteristics relevant to the topic being studied.
The methodology defines the methods and techniques used to collect data during the research process. This may involve interviews, surveys, focus groups, field experiments, and so on, depending on the study’s scope.
A timeline provides a realistic schedule for carrying out the project. It should identify when each phase begins and ends while addressing potential roadblocks or delays.
A proposed budget outlines the estimated costs of conducting the research study. This ensures sufficient resources are available to cover all expenses for successfully carrying out the project.
Get to know the client..
You might already have written audience personas available that can help you shape your proposal’s tone, language, plan, or other components. If not, it’s best to start researching the client’s target audience, industry, products/services, keywords or topics, and other relevant details.
It also helps to ask about the client’s pain points so you can better address them.
Knowing their main pain points gives you an idea of how to market your products or services as the best solution for their problems. Consider how your experience, expertise, and background can benefit them.
Include a scope of work section in your marketing proposal , which describes all the services you plan to provide the client. It should fulfill marketing tasks that clients do not have enough time or resources to accomplish.
For example, the Scope of Work for a social media marketing proposal may outline the following tasks:
Based on the scope of work outlined, provide estimated time frames for each deliverable associated with the project. This will help keep track of progress throughout its development and establish expectations between both parties involved.
Include a cost breakdown in your proposal and any applicable terms or conditions. Explain what they are paying for and how much they will be charged, so there are no misunderstandings later down the line. This section can include the following:
Demonstrate how you plan to measure the effectiveness of the research once it has been completed. Present strategies for tracking key performance indicators such as response rates, ROI, sales numbers, and so on. This will make potential clients more confident that you know what you’re doing.
A well-constructed, persuasive marketing research proposal is essential to attracting and acquiring new clients. It should provide relevant details about your research goals and highlight what clients can gain from working with you.
With the help of these steps on how to write marketing research proposal , you should have no trouble getting started. Now get out there and start putting together those winning research proposals!
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Detailed Walkthrough + Free Proposal Template
If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.
In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.
If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:
PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .
Research proposal example: frequently asked questions, are the sample proposals real.
Yes. The proposals are real and were approved by the respective universities.
As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.
You can learn more about the basics of writing a research proposal here .
You can access our free proposal template here .
Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.
For self-directed learners, our Research Proposal Bootcamp is a great starting point.
For students that want hands-on guidance, our private coaching service is recommended.
This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .
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I’m interested to apply for a mhil program in crop production. Please need assistance in proposal format.
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Blog Business 5 Marketing Proposal Examples to Elevate your Business
Written by: Tobi Ojenike Aug 10, 2023
Marketing proposals have become an essential tool for success in today’s competitive business environment. As a business, there are various marketing proposal examples that you can look at, learn from and use to build yours.
Creating persuasive marketing proposals goes beyond a sales pitch. They show you understand the client’s goals and can deliver results.
But writing them can be tricky! You need to stand out, be relevant and stay professional. Trust me, I’ve been there – and my secret weapon? Venngage’s marketing proposal templates ! They take the guesswork out of the process, so you can focus on crafting a proposal that screams “we’re the perfect team for you!”
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What should a marketing proposal include, what are the common mistakes to avoid in a marketing proposal, marketing proposal examples faqs, how to create a marketing proposal with venngage in 6 steps, a well thought out, well-designed marketing proposal should be:.
A carefully considered and well-designed project proposal explains your strategy, solutions and how they meet the client’s goals (basically, everything you need to win them over). A winning marketing proposal should be:
Now that you have an understanding of what a marketing proposal is and what it should have, let us dive into the different examples of marketing proposals.
Want to write winning marketing proposals? See how it’s done in the examples below that are packed with creative tactics to land your next client.
A digital marketing proposal is a strategic, in-depth document that lays out a thorough strategy to improve an organization’s online presence, engage its intended target market and spur commercial growth.
Using SEO services and methods such as search engine optimization (SEO), content marketing, social media management, pay-per-click (PPC) advertising, email campaigns and website user experience improvements, this kind of proposal serves as a marketing road map to demonstrate the marketer’s skills.
It emphasizes quantifiable goals, financial allotment, a schedule and key performance indicators (KPIs) to assess the effectiveness of the suggested digital marketing campaign.
For example, this proposal attempts to capture potential clients and forge fruitful collaborations by putting a strong emphasis on customized solutions. This marketing proposal example is great for small businesses.
Planning an offline marketing event instead? These event proposal templates might come in handy.
A social media campaign proposal is a compelling document that is skillfully written and lays out a thorough strategy for utilizing social media platforms to accomplish particular marketing goals.
A social media campaign proposal often includes strategies, content suggestions and advertising techniques. The proposal demonstrates the marketer’s talent for creating effective social media campaigns with an emphasis on raising brand awareness, increasing website traffic and encouraging meaningful interactions.
This proposal intends to attract potential clients and win their support with data-driven insights and quantifiable KPIs. Here are some examples of a social media campaign proposal that you could use:
Pitching for your next brand management client? Craft winning proposals with our brand management proposal templates . They easily showcase your understanding, strategies and the impact you’ll deliver.
A website design proposal is a carefully produced document that outlines a detailed strategy for developing or redesigning a website in line with the client’s brand identity and corporate goals.
This proposal demonstrates the web designer’s proficiency in technical implementation, visual design and user experience (UX) to produce a smooth and visually appealing online platform. It provides details on the project’s scope, schedule, deliverables and budget as well as insights into the design process and overall strategy.
Take a look at our carefully curated template as a creative compass:
A strong graphic design proposal highlights the value the designer brings to the client’s business while showcasing the designer’s expertise and creativity. You can also consider showcasing a portfolio of relevant past work and testimonials to build trust and confidence. Envision the stunning graphics you can create by taking a cue from this template:
An influencer marketing proposal is a document created by marketing agencies to pitch collaboration opportunities to brands or businesses. This proposal outlines the campaign’s goals, target market, proposed influencers, content suggestions and anticipated results.
The proposal aims to demonstrate the influencer’s suitability for promoting the brand’s products or services and outlines the terms of the partnership, such as compensation, timeline and key performance indicators (KPIs) to measure the campaign’s success.
The goal of the influencer marketing proposal is to persuade potential customers of the efficiency of influencer collaborations in increasing brand visibility and fostering engagement with their target audience.
With the help of our hand-picked collection of engaging influencer design proposal examples, you are off to a great start.
Ready to tackle more projects? Dive into our project proposal template library ! Find pre-built templates to jumpstart your next winning proposal.
Here’s a general outline of what a marketing proposal should include:
This is a brief of the main aspects of the plan. It highlights the information contained in the proposal and gives a quick look into some of the strategies, the complexities of the schedule, and the objectives that will indicate the project’s advancement. This summary provides your clients an understanding of what to expect from you and your team.
The aims and objectives of the marketing campaign or project should be stated in clear terms. To show that you are aware of the client’s demands, align these goals with their company objectives. You should also understand that not clearly stating the objectives could lead to confusion and easily make tracking the progress of the project quite difficult.
Every effective marketing proposition is built around the idea of “intended outcomes.” These results are more than just objectives; they stand for the transformational changes that your client’s business will experience as a result of your proposed plans and activities. In this important section of the proposal, you should delve into the anticipated future and the advantages of your partnership for the development and success of your brand.
Analyze the target audience of your intended clients to demonstrate your knowledge of this demographic. To show the applicability of your marketing strategy, include details on their demographics, behavior and preferences.
Here, you gather knowledge of consumer behavior, tastes, market trends, and the market environment. These findings are then used to generate marketing strategies and plans. Marketing research provides the data and insights needed to make informed decisions within your marketing plan .
Describe a well-planned marketing strategy that combines online and offline approaches. Describe the thinking behind each tactic and how they complement one another to produce the intended outcomes.
Outline the key performance indicators (KPIs) that will be used to gauge the marketing campaign’s effectiveness. Display your plan for collecting data, analyzing it and using it to inform decisions.
Give a thorough breakdown of the marketing campaign’s necessary budget as well as the estimated timetable for its completion. Building client trust through transparency in costs and delivery dates is beneficial.
This provides information on the qualifications and relevant experience of the marketing team or agency. It also highlights their strengths and weaknesses, previous achievements, their position in the company and the part they will play in the execution of the intended project.
Include pertinent references, case studies or illustrations of prior successful projects to highlight your experience and track record.
Invite the client to take the following steps, such as setting up a meeting or signing the agreement, by concluding the proposal with a clear call to action. Specify any terms, conditions or contractual arrangements related to the partnership.
An effective marketing proposal involves thorough planning and attention to detail. Here are some common mistakes to avoid in order to make sure your proposal stands out and stays clear of potential pitfalls:
Lack of individualization: Using a generic or templated proposal without adjusting it to the client’s unique needs and objectives can come across as careless and disconnected. Personalize your proposal to show that you are aware of the client’s problems and how your proposed solutions will solve them.
Uncertainty in objectives: Failure to establish precise, quantifiable objectives may cause uncertainty and a lack of concentration. Make sure your proposal contains clear objectives that the client can comprehend and assess.
Heavy focus on characteristics: If you place too much attention on the characteristics of your services rather than the advantages and results for the client, your proposal may not be as appealing. Clients are interested in how your methods will address their issues and produce outcomes.
Ignoring the target audience : If you don’t clearly define how your tactics will appeal to the client’s target audience, your proposal’s relevance and impact will suffer.
Insufficient research: Making recommendations without completing in-depth market research and data analysis can make your proposal seem unreliable. Based on sound research and insights, develop your strategies.
Uncertain time frame : Clients may be unsure of the project’s duration and scope if there isn’t a clear timeframe for the intended activities. The timetable and milestones should be clearly stated.
Neglecting proofreading: is important since submitting a proposal that contains grammatical, typographical, or formatting issues tarnishes your professionalism and credibility. Always double-check your writing before submitting.
While you can use marketing proposal examples as a reference and source of inspiration, it is essential to customize them to suit your specific business needs, goals, and target audience. A one-size-fits-all approach may not effectively address your unique requirements, so tailoring the proposal will ensure it aligns with your company’s objectives and maximizes its potential for success.
The complexity of the project and the client’s particular requirements can affect the length of a marketing proposal. However, it’s typically advised to keep the proposal brief and concentrated. Without including any additional attachments or supporting documents, aim for a length of 5–10 pages.
Consider customizing your marketing proposal to the client’s particular requirements and objectives, and make it abundantly obvious how your marketing methods will alleviate the client’s problems and produce results. Use a marketing proposal template with charts, graphs and infographics to add visual appeal to the proposal and to demonstrate the knowledge and experience of your team in the field. Finally, present your proposal in a polished and visually appealing manner. Include case studies or testimonials from prior successful marketing efforts.
Your marketing proposal should be presented in a polished, well-organized and visually appealing manner. To organize the material, think about utilizing headings and subheadings. Also, make sure to utilize a unified font and color design. Include visual components in the proposal, such as pictures, graphs and graphics to make it more interesting.
In the context of marketing strategy, a marketing plan and a marketing proposal serve different functions. A marketing plan is a thorough internal strategy document that defines a company’s overall marketing strategy over a long period of time. A marketing proposal, on the other hand, is a client-focused document that gives a detailed plan and strategy for a specific project or campaign in order to secure a client’s business. As a business, you can create a marketing plan with strategies that will be covered more in depth in the business proposals that you make.
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Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]
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A research proposal systematically and transparently outlines a proposed research project.
The purpose of a research proposal is to demonstrate a project’s viability and the researcher’s preparedness to conduct an academic study. It serves as a roadmap for the researcher.
The process holds value both externally (for accountability purposes and often as a requirement for a grant application) and intrinsic value (for helping the researcher to clarify the mechanics, purpose, and potential signficance of the study).
Key sections of a research proposal include: the title, abstract, introduction, literature review, research design and methods, timeline, budget, outcomes and implications, references, and appendix. Each is briefly explained below.
Watch my Guide: How to Write a Research Proposal
Get your Template for Writing your Research Proposal Here (With AI Prompts!)
Title: The title should present a concise and descriptive statement that clearly conveys the core idea of the research projects. Make it as specific as possible. The reader should immediately be able to grasp the core idea of the intended research project. Often, the title is left too vague and does not help give an understanding of what exactly the study looks at.
Abstract: Abstracts are usually around 250-300 words and provide an overview of what is to follow – including the research problem , objectives, methods, expected outcomes, and significance of the study. Use it as a roadmap and ensure that, if the abstract is the only thing someone reads, they’ll get a good fly-by of what will be discussed in the peice.
Introduction: Introductions are all about contextualization. They often set the background information with a statement of the problem. At the end of the introduction, the reader should understand what the rationale for the study truly is. I like to see the research questions or hypotheses included in the introduction and I like to get a good understanding of what the significance of the research will be. It’s often easiest to write the introduction last
Literature Review: The literature review dives deep into the existing literature on the topic, demosntrating your thorough understanding of the existing literature including themes, strengths, weaknesses, and gaps in the literature. It serves both to demonstrate your knowledge of the field and, to demonstrate how the proposed study will fit alongside the literature on the topic. A good literature review concludes by clearly demonstrating how your research will contribute something new and innovative to the conversation in the literature.
Research Design and Methods: This section needs to clearly demonstrate how the data will be gathered and analyzed in a systematic and academically sound manner. Here, you need to demonstrate that the conclusions of your research will be both valid and reliable. Common points discussed in the research design and methods section include highlighting the research paradigm, methodologies, intended population or sample to be studied, data collection techniques, and data analysis procedures . Toward the end of this section, you are encouraged to also address ethical considerations and limitations of the research process , but also to explain why you chose your research design and how you are mitigating the identified risks and limitations.
Timeline: Provide an outline of the anticipated timeline for the study. Break it down into its various stages (including data collection, data analysis, and report writing). The goal of this section is firstly to establish a reasonable breakdown of steps for you to follow and secondly to demonstrate to the assessors that your project is practicable and feasible.
Budget: Estimate the costs associated with the research project and include evidence for your estimations. Typical costs include staffing costs, equipment, travel, and data collection tools. When applying for a scholarship, the budget should demonstrate that you are being responsible with your expensive and that your funding application is reasonable.
Expected Outcomes and Implications: A discussion of the anticipated findings or results of the research, as well as the potential contributions to the existing knowledge, theory, or practice in the field. This section should also address the potential impact of the research on relevant stakeholders and any broader implications for policy or practice.
References: A complete list of all the sources cited in the research proposal, formatted according to the required citation style. This demonstrates the researcher’s familiarity with the relevant literature and ensures proper attribution of ideas and information.
Appendices (if applicable): Any additional materials, such as questionnaires, interview guides, or consent forms, that provide further information or support for the research proposal. These materials should be included as appendices at the end of the document.
Research proposals often extend anywhere between 2,000 and 15,000 words in length. The following snippets are samples designed to briefly demonstrate what might be discussed in each section.
See some real sample pieces:
Consider this hypothetical education research proposal:
The Impact of Game-Based Learning on Student Engagement and Academic Performance in Middle School Mathematics
Abstract: The proposed study will explore multiplayer game-based learning techniques in middle school mathematics curricula and their effects on student engagement. The study aims to contribute to the current literature on game-based learning by examining the effects of multiplayer gaming in learning.
Introduction: Digital game-based learning has long been shunned within mathematics education for fears that it may distract students or lower the academic integrity of the classrooms. However, there is emerging evidence that digital games in math have emerging benefits not only for engagement but also academic skill development. Contributing to this discourse, this study seeks to explore the potential benefits of multiplayer digital game-based learning by examining its impact on middle school students’ engagement and academic performance in a mathematics class.
Literature Review: The literature review has identified gaps in the current knowledge, namely, while game-based learning has been extensively explored, the role of multiplayer games in supporting learning has not been studied.
Research Design and Methods: This study will employ a mixed-methods research design based upon action research in the classroom. A quasi-experimental pre-test/post-test control group design will first be used to compare the academic performance and engagement of middle school students exposed to game-based learning techniques with those in a control group receiving instruction without the aid of technology. Students will also be observed and interviewed in regard to the effect of communication and collaboration during gameplay on their learning.
Timeline: The study will take place across the second term of the school year with a pre-test taking place on the first day of the term and the post-test taking place on Wednesday in Week 10.
Budget: The key budgetary requirements will be the technologies required, including the subscription cost for the identified games and computers.
Expected Outcomes and Implications: It is expected that the findings will contribute to the current literature on game-based learning and inform educational practices, providing educators and policymakers with insights into how to better support student achievement in mathematics.
See some real examples:
Consider this hypothetical psychology research proposal:
The Effects of Mindfulness-Based Interventions on Stress Reduction in College Students
Abstract: This research proposal examines the impact of mindfulness-based interventions on stress reduction among college students, using a pre-test/post-test experimental design with both quantitative and qualitative data collection methods .
Introduction: College students face heightened stress levels during exam weeks. This can affect both mental health and test performance. This study explores the potential benefits of mindfulness-based interventions such as meditation as a way to mediate stress levels in the weeks leading up to exam time.
Literature Review: Existing research on mindfulness-based meditation has shown the ability for mindfulness to increase metacognition, decrease anxiety levels, and decrease stress. Existing literature has looked at workplace, high school and general college-level applications. This study will contribute to the corpus of literature by exploring the effects of mindfulness directly in the context of exam weeks.
Research Design and Methods: Participants ( n= 234 ) will be randomly assigned to either an experimental group, receiving 5 days per week of 10-minute mindfulness-based interventions, or a control group, receiving no intervention. Data will be collected through self-report questionnaires, measuring stress levels, semi-structured interviews exploring participants’ experiences, and students’ test scores.
Timeline: The study will begin three weeks before the students’ exam week and conclude after each student’s final exam. Data collection will occur at the beginning (pre-test of self-reported stress levels) and end (post-test) of the three weeks.
Expected Outcomes and Implications: The study aims to provide evidence supporting the effectiveness of mindfulness-based interventions in reducing stress among college students in the lead up to exams, with potential implications for mental health support and stress management programs on college campuses.
Consider this hypothetical sociology research proposal:
The Impact of Social Media Usage on Interpersonal Relationships among Young Adults
Abstract: This research proposal investigates the effects of social media usage on interpersonal relationships among young adults, using a longitudinal mixed-methods approach with ongoing semi-structured interviews to collect qualitative data.
Introduction: Social media platforms have become a key medium for the development of interpersonal relationships, particularly for young adults. This study examines the potential positive and negative effects of social media usage on young adults’ relationships and development over time.
Literature Review: A preliminary review of relevant literature has demonstrated that social media usage is central to development of a personal identity and relationships with others with similar subcultural interests. However, it has also been accompanied by data on mental health deline and deteriorating off-screen relationships. The literature is to-date lacking important longitudinal data on these topics.
Research Design and Methods: Participants ( n = 454 ) will be young adults aged 18-24. Ongoing self-report surveys will assess participants’ social media usage, relationship satisfaction, and communication patterns. A subset of participants will be selected for longitudinal in-depth interviews starting at age 18 and continuing for 5 years.
Timeline: The study will be conducted over a period of five years, including recruitment, data collection, analysis, and report writing.
Expected Outcomes and Implications: This study aims to provide insights into the complex relationship between social media usage and interpersonal relationships among young adults, potentially informing social policies and mental health support related to social media use.
Consider this hypothetical nursing research proposal:
The Influence of Nurse-Patient Communication on Patient Satisfaction and Health Outcomes following Emergency Cesarians
Abstract: This research will examines the impact of effective nurse-patient communication on patient satisfaction and health outcomes for women following c-sections, utilizing a mixed-methods approach with patient surveys and semi-structured interviews.
Introduction: It has long been known that effective communication between nurses and patients is crucial for quality care. However, additional complications arise following emergency c-sections due to the interaction between new mother’s changing roles and recovery from surgery.
Literature Review: A review of the literature demonstrates the importance of nurse-patient communication, its impact on patient satisfaction, and potential links to health outcomes. However, communication between nurses and new mothers is less examined, and the specific experiences of those who have given birth via emergency c-section are to date unexamined.
Research Design and Methods: Participants will be patients in a hospital setting who have recently had an emergency c-section. A self-report survey will assess their satisfaction with nurse-patient communication and perceived health outcomes. A subset of participants will be selected for in-depth interviews to explore their experiences and perceptions of the communication with their nurses.
Timeline: The study will be conducted over a period of six months, including rolling recruitment, data collection, analysis, and report writing within the hospital.
Expected Outcomes and Implications: This study aims to provide evidence for the significance of nurse-patient communication in supporting new mothers who have had an emergency c-section. Recommendations will be presented for supporting nurses and midwives in improving outcomes for new mothers who had complications during birth.
Consider this hypothetical social work research proposal:
The Role of a Family-Centered Intervention in Preventing Homelessness Among At-Risk Youthin a working-class town in Northern England
Abstract: This research proposal investigates the effectiveness of a family-centered intervention provided by a local council area in preventing homelessness among at-risk youth. This case study will use a mixed-methods approach with program evaluation data and semi-structured interviews to collect quantitative and qualitative data .
Introduction: Homelessness among youth remains a significant social issue. This study aims to assess the effectiveness of family-centered interventions in addressing this problem and identify factors that contribute to successful prevention strategies.
Literature Review: A review of the literature has demonstrated several key factors contributing to youth homelessness including lack of parental support, lack of social support, and low levels of family involvement. It also demonstrates the important role of family-centered interventions in addressing this issue. Drawing on current evidence, this study explores the effectiveness of one such intervention in preventing homelessness among at-risk youth in a working-class town in Northern England.
Research Design and Methods: The study will evaluate a new family-centered intervention program targeting at-risk youth and their families. Quantitative data on program outcomes, including housing stability and family functioning, will be collected through program records and evaluation reports. Semi-structured interviews with program staff, participants, and relevant stakeholders will provide qualitative insights into the factors contributing to program success or failure.
Timeline: The study will be conducted over a period of six months, including recruitment, data collection, analysis, and report writing.
Budget: Expenses include access to program evaluation data, interview materials, data analysis software, and any related travel costs for in-person interviews.
Expected Outcomes and Implications: This study aims to provide evidence for the effectiveness of family-centered interventions in preventing youth homelessness, potentially informing the expansion of or necessary changes to social work practices in Northern England.
Get your Detailed Template for Writing your Research Proposal Here (With AI Prompts!)
This is a template for a 2500-word research proposal. You may find it difficult to squeeze everything into this wordcount, but it’s a common wordcount for Honors and MA-level dissertations.
Section | Checklist |
---|---|
Title | – Ensure the single-sentence title clearly states the study’s focus |
Abstract (Words: 200) | – Briefly describe the research topicSummarize the research problem or question – Outline the research design and methods – Mention the expected outcomes and implications |
Introduction (Words: 300) | – Introduce the research topic and its significance – Clearly state the research problem or question – Explain the purpose and objectives of the study – Provide a brief overview of |
Literature Review (Words: 800) | – Gather the existing literature into themes and ket ideas – the themes and key ideas in the literature – Identify gaps or inconsistencies in the literature – Explain how the current study will contribute to the literature |
Research Design and Methods (Words; 800) | – Describe the research paradigm (generally: positivism and interpretivism) – Describe the research design (e.g., qualitative, quantitative, or mixed-methods) – Explain the data collection methods (e.g., surveys, interviews, observations) – Detail the sampling strategy and target population – Outline the data analysis techniques (e.g., statistical analysis, thematic analysis) – Outline your validity and reliability procedures – Outline your intended ethics procedures – Explain the study design’s limitations and justify your decisions |
Timeline (Single page table) | – Provide an overview of the research timeline – Break down the study into stages with specific timeframes (e.g., data collection, analysis, report writing) – Include any relevant deadlines or milestones |
Budget (200 words) | – Estimate the costs associated with the research project – Detail specific expenses (e.g., materials, participant incentives, travel costs) – Include any necessary justifications for the budget items – Mention any funding sources or grant applications |
Expected Outcomes and Implications (200 words) | – Summarize the anticipated findings or results of the study – Discuss the potential implications of the findings for theory, practice, or policy – Describe any possible limitations of the study |
Your research proposal is where you really get going with your study. I’d strongly recommend working closely with your teacher in developing a research proposal that’s consistent with the requirements and culture of your institution, as in my experience it varies considerably. The above template is from my own courses that walk students through research proposals in a British School of Education.
Very excellent research proposals
very helpful
Very helpful
Dear Sir, I need some help to write an educational research proposal. Thank you.
Hi Levi, use the site search bar to ask a question and I’ll likely have a guide already written for your specific question. Thanks for reading!
very good research proposal
Thank you so much sir! ❤️
Very helpful 👌
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Use this template to create a proposal for a market research study.
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Before starting a project or any activity in an organization, there’s always a need to share this idea. Sharing it to a group would result in a much more outstanding proposition. Take, for example, a proposal for a project which needs to be evaluated and thought over before its implementation.
Creating proposals needs a lot of thinking. There are numerous factors that need to be speculated. It needs to be discussed and of course, be approved by someone of high position. Writing grant proposals are very significant too, for this is mostly what the executives will be taking note of.
Sample proposal example.
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Research proposal template.
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Simple budget proposal template.
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Proposal examples are written propositions that are addressed to clients or by any department to its head executives. It contains ideas that would be beneficial to an organization. There are many types of proposals, such as a budget proposal and event proposal.
Proposals aim to be approved by the people involved. Writing a proposal , you have to ensure that all is well thought of. It is important for a proposal to be organized, structured, complete, and clear. You can make proposals in a way you see best and most understandable.
One type of proposal is the business proposal . This proposal aims to grab a client to invest in their organization. These proposals mostly address clients, who would potentially purchase goods and services.
There are no specific formats for a business proposal. What matters is its content that delivers a complete and clear concept. Its important elements are:
The length of the proposal is insignificant. It focuses more on how information is communicated.
Writing a proposal is a skill. Though it’s an easy way out to just follow proposal examples , it’s different when making an original one. Don’t get discouraged, we have prepared a few samples for your reference. Plus, here are tips and guidelines to make your proposal effective and more attractive.
Aside from business proposals , there are other kinds of proposals that anyone can encounter, such as a research proposal. What is a research proposal?
A research proposal is the written proposal for a research paper that aims to convince the reader that there is a need for a research study to be conducted and needs financial aid for the research to be successful. You may also see non-profit proposal examples & samples . Research proposals present all that will be done during the research, what it is for, and what benefits are expected to be achieved at the end.
There are organizations that operate with the purpose of serving the people and not for profit accumulation, like charities, government branches, foundations, and trusts. You may also like partnership proposal examples & samples . Therefore, to acquire funds that are needed for that organization, grants have to be issued.
A grant proposal is a document requesting funds to achieve a certain undertaking. These kinds of design proposals are used by any government entity asking for monetary assistance to be prepared for operations like improving roads, building facilities that would benefit the society, scholarships, research, charities or cases wherein a calamity has devastatingly affected a community.
Reaching this point, you have seen different types of proposals. To better understand, here are brief summaries of the different types of proposals:
1. Unsolicited Proposal: Unsolicited proposals are proposals where no instructions regarding submission of proposals are made but are submitted anyway to catch the potential sponsor’s interest. Some business loan proposals are unsolicited and may be submitted anytime.
2. Solicited Proposal: Solicited proposals is a response to any specific program that is issued by any organization. Proposals of this kind usually have deadlines. Take a look at the security proposal examples that are online for more.
3. Supplemental Proposal: There are instances that the current budget is not enough for the current project. To acquire more funds, a request for an increase in the budget is made in the form of a supplemental proposal.
4. Competing Renewal Proposal: A proposal is made to request sponsors for continued funding for a project proposal that is about to terminate. These type of proposals are like newly-made proposals that need to be approved in the same manner as the new one.
5. Non-competing Proposal: This type of proposal is a request for the succeeding year’s funding, including the progress report of the project, the budget, etc. It also has the schedule of duties, changes or updates, and other relevant information about the project. You may also see grant proposal examples .
1. define a proposal..
A proposal is a written plan or a suggestion put forward for consideration by others. It is mostly formal. Business proposals are sent to the prospective client to obtain specific jobs. Also used by a seller, who writes to a buyer to know if he/she wants to buy certain services/goods from the seller.
Proposals are a way to pitch an idea and state your requirements. It is important because it provides information in writing and you can act knowing the implications of your choices and decisions. Proposals help in making a structured and logical argument to lay down every idea and point in your favor.
Proposals must cover the following:
Preparing a winning proposal means that you are writing for the client and are proving a clear solution to their issues. Not every proposal you make is accepted by the client, so make sure that you make it from the point of view that is beneficial to the client.
The best way to conclude a proposal can be:
Text prompt
Generate a proposal for a new school recycling program
Compose a proposal for a school field trip to a science museum.
The landscape of humanitarian assistance is undergoing rapid transformation, driven by a complex interplay of evolving crises, diverse actors, and emerging global threats. Traditional approaches to humanitarian aid are proving inadequate in the face of increasingly multifaceted and protracted emergencies, ranging from armed conflicts to natural disasters exacerbated by climate change. In this context, the need for robust humanitarian research is more critical than ever.
Research plays a vital role in providing a deeper understanding of the root causes of conflict, identifying future drivers of humanitarian aid, and developing evidence-based strategies that can be translated into meaningful operational changes. It is imperative for humanitarian researchers to examine the changing nature of humanitarian assistance, the complexity of humanitarian settings, and the necessity of data-driven approaches to navigate the profound challenges faced by the sector.
The Changing Nature of Humanitarian Assistance
Humanitarian assistance today is characterized by a shift from short-term emergency relief to more prolonged and multidimensional responses. Crises are increasingly marked by chronic, intersecting factors such as conflict, climate change, economic instability, and political stalemates. This evolving context requires a corresponding shift in how humanitarian interventions are conceptualized, designed, and implemented. Research is crucial in understanding these changes and guiding the development of adaptive strategies.
One significant change is the growing recognition of the importance of addressing the root causes of crises rather than merely responding to their symptoms. Humanitarian research is essential in uncovering these underlying factors, which often involve complex historical, socio-political, and economic dimensions. For example, understanding the drivers of conflict in a region such as the Sahel, where climate change, resource scarcity, and governance challenges intersect, can help aid organizations develop more effective interventions that address not only immediate needs but also long-term resilience.
Moreover, the humanitarian sector is witnessing an expansion in the range and diversity of actors involved in crisis response, from international organizations and governments to local NGOs, private sector entities, and affected communities themselves. This pluralistic landscape requires coordination and a shared understanding of needs and priorities, which can only be achieved through comprehensive research. By generating reliable data and insights, research facilitates evidence-based decision-making, helping to align efforts across different stakeholders and ensuring that aid is delivered where it is most needed.
The Complexity of Humanitarian Settings
Humanitarian settings today are marked by unprecedented complexity. Conflicts are more protracted and fragmented, with non-state actors playing increasingly prominent roles, complicating negotiations and access to affected populations. In many cases, humanitarian workers face constraints that severely limit their ability to operate safely and effectively, such as deliberate attacks, bureaucratic impediments, and restricted access imposed by governments or armed groups.
Additionally, many crises now occur in urban settings, where the dynamics of vulnerability and resilience differ significantly from those in rural areas. Urban humanitarianism involves unique challenges, including dense populations, diverse needs, complex social networks, and the potential for rapid disease transmission. Research is critical in navigating these complexities, as it provides the data necessary to understand the nuances of urban crises and to design interventions that are appropriate to the context.
The intersection of these challenges calls for a nuanced understanding that can only be achieved through dedicated research. For instance, understanding the motivations and capacities of non-state armed actors, the dynamics of local power structures, or the coping mechanisms of urban populations in crisis settings requires in-depth qualitative and quantitative research. Without such insights, humanitarian interventions risk being ineffective, inappropriate, or even harmful.
Understanding the Root Causes of Conflict
To address the massive humanitarian challenges effectively, there is an urgent need for research that goes beyond surface-level analysis and delves into the root causes of conflict. Conflicts are seldom caused by a single factor; rather, they result from a complex interplay of historical grievances, social inequalities, political marginalization, and economic deprivation. Understanding these root causes is critical for designing interventions that do not merely provide temporary relief but contribute to sustainable peace and development.
For example, in the context of protracted conflicts like those in Syria, Yemen, or the Democratic Republic of Congo, research can help identify the underlying drivers of violence and instability, such as resource competition, ethnic tensions, or exclusionary governance practices. By illuminating these factors, humanitarian research can inform strategies that address the systemic issues at the heart of these conflicts, promoting more durable solutions and reducing the likelihood of recurring violence.
Future Drivers of Humanitarian Aid
The future drivers of humanitarian aid are becoming increasingly evident, with the climate crisis, constrained access, and political stalemates emerging as key factors shaping the landscape. The climate crisis, in particular, represents a profound and growing challenge to the humanitarian sector. As extreme weather events become more frequent and severe, and as rising sea levels and changing weather patterns threaten livelihoods, displacement and humanitarian needs are expected to increase dramatically. Research is essential in understanding these trends, predicting their impacts, and developing strategies to mitigate and adapt to them.
Similarly, constrained access due to political dynamics, conflict, or government restrictions is a significant barrier to effective humanitarian action. Research is needed to explore innovative ways to reach populations in hard-to-access areas, whether through new technologies, such as remote sensing and digital platforms, or through negotiating strategies that build trust and foster cooperation with local actors.
Political stalemates, where humanitarian access and assistance are impeded by geopolitical interests and power struggles, also require a research-based approach. Understanding the political economy of conflict and the incentives and disincentives that drive different actors is crucial for navigating these complex environments and finding pathways for constructive engagement.
The Need for Evidence-Based Approaches
In a world of constrained resources and growing needs, the humanitarian sector must prioritize evidence-based approaches to maximize the impact of limited resources. Research provides the evidence base needed to inform strategic decisions, design effective interventions, and monitor and evaluate their outcomes. It allows humanitarian organizations to learn from past experiences, adapt to changing contexts, and ensure that their actions are guided by the best available knowledge.
For instance, research on the effectiveness of different aid modalities—such as cash transfers versus in-kind assistance—can help organizations choose the most appropriate and cost-effective methods for delivering aid. Similarly, studies on community engagement strategies can enhance efforts to build trust and cooperation with local populations, thereby improving the relevance and acceptance of humanitarian interventions.
Furthermore, research is essential for translating findings into operational changes and improvements. It is not enough to generate knowledge; there must be mechanisms for ensuring that research findings are effectively disseminated, understood, and acted upon by humanitarian practitioners. This requires a strong culture of learning and adaptation within humanitarian organizations, as well as partnerships between researchers, practitioners, and policymakers to bridge the gap between knowledge and practice.
The need for humanitarian research has never been more critical. As the nature of crises becomes more complex and interconnected, and as new challenges such as climate change, constrained access, and political stalemates emerge, the humanitarian sector must rely on robust, evidence-based approaches to navigate these challenges. Research provides the foundation for understanding the root causes of conflict, anticipating future drivers of humanitarian need, and designing effective interventions that can adapt to rapidly changing contexts. To meet the massive humanitarian challenges of our time, we must invest in research that not only generates knowledge but also translates it into meaningful operational changes that improve the lives of those most in need.
Michael VanRooyen, MD, MPH
Director, Harvard Humanitarian Initiative
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Use this section of the marketing research proposal to thoroughly describe all data collection methods which will be utilized in your research. The overall strategy can be addressed, as well as the individual data collection methods. For market research, these often include methods such as focus groups, surveys, social networking research, or ...
Download. State the objectives, scope of work, research methodology, target market, and other such important information of your market research by downloading and using this above-shown research proposal example template. This ready-made template's content can be edited and customized in various file formats such as MS Word, Pages, Gooogle ...
There are 11 steps to create a sound and compelling market research proposal. 1. Market Research Proposal Summary. Start your proposal by briefly explaining the purpose of the market research and why it is required. Also, give an overview of what the desired outcome of the market research is.
A market research proposal is a document that a researcher or a company sends to a prospective client. It usually is a document with well-designed cover page and it contains the description of the market research that the sender proposes, the price for it, and various terms and conditions pertaining to its delivery.
Market Research Playbook. This tool can be used alone, but it's also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer's Toolkit library. View PLAYBOOK. This tool is powered by Demand Metric.
7. Canva's marketing proposal template gallery. Canva's marketing proposal template gallery offers tons of attractive designs to choose from. The templates are in portrait style but you change the dimensions to be landscape for a slide deck style. Some of them even have example text to help.
7 Components of a Market Research Proposal
Definition of terms. List the terms that will be used in the market research proposal. Make sure to define them properly. Market conditions. Give an overall picture of the current market conditions. Explain the industry's state and the competition level, as well as mention relevant economic or even political factors.
Like everything else in a proposal, clarity is also all-important. Definitions and terms are vital. Overviews are also excellent for showcasing market conditions, opportunity, goals, and overall impact to ROI. While very important, always make sure to focus on the client. Their edification should be at the forefront of any proposal writer's mind.
Templates. Market Research Proposal Template. Companies that conduct market research and analysis can use our sample marketing research proposal template as an example of how to write a market research proposal, and as a guide when preparing survey proposals, data collection proposals, or business research. This template allows you to explain ...
Include a Company Overview. The beginning of the proposal should include a short overview of the company, including such details as its mission and vision statements; market performance history; industry facts, figures, and trends; competitor data points and any other past research findings that shed light on the issue (s) at hand and why ...
In this market research proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used. Pricing. No matter if your pricing strategy includes charging hourly, monthly, or optional up-sell services, like special images and videos, you can do it all with this ...
How to write a persuasive marketing proposal
How to Write a Research Proposal | Examples & ...
8 Research Proposal Examples & Template to Use
Talk about a time- and energy-saver! The marketing research proposal template is professional and refined in structure. This provides clarity to your potential client by laying out exactly what you can do for them within their timeline and budget. Simply enter your information, sit back, and be prepared to wow your prospective client so much ...
A well-constructed, persuasive marketing research proposal is essential to attracting and acquiring new clients. It should provide relevant details about your research goals and highlight what clients can gain from working with you. With the help of these steps on how to write marketing research proposal, you should have no trouble getting ...
Research Proposal Example (PDF + Template)
5. Market research. Here, you gather knowledge of consumer behavior, tastes, market trends, and the market environment. These findings are then used to generate marketing strategies and plans. Marketing research provides the data and insights needed to make informed decisions within your marketing plan. 6.
4+ SAMPLE Market Research Proposal in PDF
It is estimated to increase and reach up to 17% by 2023. Take the opportunity of increasing your company's revenue by using this downloadable example as your guide on creating a winning research proposal for your possible clients. 6. Media Marketing Research Proposal Sample. issertationplanet.co.uk.
17 Research Proposal Examples (2024)
Purpose of a Grant Proposal. A grant proposal is used by entrepreneurs to procure funds for an enterprise. Every grant proposal would contain a problem statement that will help in persuading the rant reviews into an issuance of funds necessary for any business to run.
Research Proposal Template
Marketing document from Florida International University, 2 pages, 1 Ashley Orellana Professor Fang July 17, 2024 Problem/Topic Description: My research is aimed at identifying effective marketing strategies employed by young and minority small business owners and determining which among these strategies have been the mo
IT Marketing Proposal Example. tridigitalmarketing.com. Details. File Format. PDF; Size: 3 MB. Download. Real Estate Services Marketing. pearceplus.com. Details. File Format. PDF; ... You may also see non-profit proposal examples & samples. Research proposals present all that will be done during the research, what it is for, and what benefits ...
The landscape of humanitarian assistance is undergoing rapid transformation, driven by a complex interplay of evolving crises, diverse actors, and emerging global threats. Traditional approaches to humanitarian aid are proving inadequate in the face of increasingly multifaceted and protracted emergencies, ranging from armed conflicts to natural disasters exacerbated by climate change. In this ...