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How to Write a Good Personal Statement When Applying to Our Bachelor Degree Programme

The personal statement is one of the most important parts of your application to a business school. It is your opportunity to demonstrate who you are , what inspires and motivates you, and what your career aspirations are. 

When applying to the Bachelor in Management (BSc) at ESCP Business School , students need to submit a personal statement in the first stage of the application process. The personal statement can include up to 1,000 words and must be written in English .

If this is your first time writing a personal statement, it can be difficult to know what to include and how to ensure that you stand out . Read on to find out how to write the perfect motivational letter. 

Why ESCP Business School?

In your personal statement, you should make sure to talk about your motivation . Think carefully about what made you choose to apply to study for a Bachelor Degree in management at ESCP Business School .

Does the program’s combination of liberal arts with more traditional management courses appeal to you? Do you have global ambition and want to complete your undergraduate studies across three different cities? Are there specific aspects about business administration that appeal to you and make you want to explore the field further?

Whatever it is, write it down! In just a paragraph or two, you can transform your submission from a generic personal statement to one that is carefully tailored to the school and will stand out to the admissions department. 

• READ ALSO: The Benefits of Studying Liberal Arts During Your Management Degree

Focus On What Makes You Stand Out

One of the best choices you can make while writing your personal statement is to emphasize your sense of authenticity and personality, and how it makes you stand out. This can of course be a challenge since you are competing with numerous other applicants hoping to enrol in the same programme.

You can try to determine this by asking yourself some questions . What are my strongest personal qualities , and how do they enhance my sense of authenticity? How can I demonstrate this in my application? In what way do they make me into a great student and serve me as a professional? How have my life experiences shaped me as an individual?

The more you express what makes you unique as a student , and why this makes you a fantastic candidate for the programme, the more it can help your statement and application stand out from those of your peers.

• READ ALSO: How to apply for a prestigious degree course successfully? ESCP Business School’s advice to distinguish yourself by focusing on authenticity

Include Real-Life Examples 

Every point you make in your personal statement should be backed up with real-life examples . You might have excellent time management skills , an entrepreneurial spirit , or be naturally good at building relationships . However, without examples to back them up, these statements could seem meaningless. 

Try to think of experiences in your education or professional life so far that demonstrate skills that will help you during your Bachelor of Business . For example, did you balance a part-time job with studies and extracurricular activities at school? Or maybe you founded a student magazine? Or did you take the time to volunteer for a local charity or cause? Think about the things that make you different , and use your personal statement to highlight them. 

What Are Your Career Aspirations After Completing Your Bachelor of Business?

Finally, it’s a good idea to include a paragraph about what you want to do after graduating from business school, and how the Bachelor in Management (BSc) will help you get there.

ESCP Business School has links to some of the world’s top employers , including KPMG , Coca-Cola , and EY , and its graduates will have the opportunity to enhance their CVs with prestigious internships and hands-on social impact projects . As well as this, the school helps students to access competitive professional opportunities with recruitment days and career fairs . 

Even if you’re not completely certain of what you want to do after graduating, mentioning some of the things that you’re considering, like starting your own business or working in the financial sector , will show that you are driven and ambitious . Be honest about what you want to achieve and what interests you, and your passion should flow through the page. 

• READ ALSO: After the diploma. Discover yourself and the World (of opportunities) out there

Are you interested in joining the ESCP Bachelor in Management (BSc ) ? Contact ESCP Europe for more information! 

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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

• Your motivation for pursuing a business degree.
• Your reason for choosing this course at this university.

Skills and Achievements:

• Key traits and characteristics.
• Your academic accomplishments.
• Any business-related extracurriculars and leadership roles.

Your Business Experiences:

• Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
• Key contributions and takeaways from each experience.

Closing Statement:

• Reiteration of your passion and suitability for the course.
• Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

• Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
• Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
• Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
• Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
• Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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• Personal statement advice: business and management

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Whether talking about a recent news story, how you meet targets in your weekend job, or simply why you want to study business at uni, that spark of genuine motivation and enthusiasm will get you noticed. That's what business admissions tutors told us when we asked them what they look for – and here are some more of their top tips.

Find out everything you need to know about writing your personal statement , including how to write a killer opening and our top tips.

A spot-on business personal statement – in a nutshell

Dr Pam Croney, admissions tutor at Newcastle Business School at Northumbria University, is especially looking for evidence of:

• an independent learner
• a thinker and doer
• an innovator or potential entrepreneur
• a good communicator who likes giving presentations
• an interest in what's happening out there in the business world

Can you demonstrate any of these?

She also likes it when applicants give their own views on a topical issue, like why you think a particular company crashed, what sparked the revival of a vintage brand, or whatever else gets you fired up. Admissions tutors love to know what you’re genuinely enthusiastic about!

What business and management tutors are looking for

• Structure and organisation: to study management, you need to demonstrate that you are capable of managing yourself. Your personal statement needs to be structured, organised, and free of spelling or grammatical errors.
• First impressions count: Sue Blything-Smith, Business and Management Admissions Tutor from University Campus Suffolk, says 'you should aim to be unique and original and provide a good opening line that reveals something about your aptitude and enthusiasm’. She really likes to see statements that demonstrate personality and flair but don't go too over the top: keep it formal and remain objective.
• Examples of your relevant skills: Sue is also impressed by applicants who describe situations where they’ve demonstrated relevant skills like good communication or teamwork, problem-solving, initiative, leadership, or achieving goals.
• Research the course: London School of Economics is keen to know things like why you want to study management, what specific aspects of their course interest you, how it relates to your academic studies, and what additional reading or other activities have led you to apply.
• Entrepreneurial flair: Bournemouth likes its business studies applicants to show they are 'self-starters' who enjoy identifying and solving business problems.

Making your business experience count

It’s not just what you've done but how you've reflected on it. If you work-shadowed the CEO of a multi-national company, that's great, but it will have zero impact unless you spell out what you personally gained from it.

Similarly, if your part-time supermarket job or role in a Young Enterprise programme has helped you develop your skills and confidence, that’s great too. But it will only have an impact on your statement if you explain how or give an actual example.

It's the "how" that brings your statement to life and makes it interesting and personal. So try to think of specific occasions or unique ways you have demonstrated your potential, or maybe something you've observed about customer behaviour, management styles or an effective (or ineffective) marketing campaign.

It's even better if you can then link it to something you've learned in your business, economics, or psychology studies, or read in the Financial Times, The Economist, or on the BBC website.

Or consider the transferable skills you've gained through extracurricular activities and how they can show what the University of Bath describes as 'an active interest in understanding people, work, and organisations'.

Check out our guide to business, management, and administrative studies  to find out what courses are available, areas of employment, and where to find out more about careers.

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• Business Management Personal Statement Examples

Applying to business management school? You will need a strong personal statement to support your university application. Use our business management personal statement examples as a guidance to write your own. Also, make sure to check other personal statement examples for more inspiration.

Business Management Personal Statement Example

The key to any successful business is good management. In order to adapt to the constant shifts of the global economy, businesses must apply methodical reasoning to people, processes, and technology. I have demonstrated a similarly flexible, adaptable approach to achieving my goals as a mature student with strong academic achievement in Administration and IT and extensive employment experience.

As soon as I graduated from school, I began working. However, as my desire to return to study grew, I combined my work experience with study to earn HNC and HND qualifications in Administration and IT. The IT component of this course has particularly intrigued me because of my interest in how technological processes impact business. It has also been fascinating to learn the theory behind the administrative and organizational practices I have implemented and observed throughout the years.

My experience as a news agent’s kid has given me hands-on experience in both financial and personnel management, including customer service, stock management, and liaising with suppliers. Having always been involved with business and management within the industry, it was perhaps not surprising when I decided to gain more experience in retail. In order to allow my passions for both the technological and financial aspects of these roles to flourish, I sought out experiences that allowed these passions to flourish. I used my expertise in providing excellent customer service while working as a Telephone Banking Advisor for Porta Wealth Management to counsel clients on the best services, weighing the benefits and drawbacks of various products in relation to their needs. Additionally, I was in charge of looking after databases, working on banking policies, and implementing rules set forth by the FSA. Moving between small, local firms and multinationals has allowed me to study the differences in administration and management, as well as how technology affects these.

As an ambitious student with a keen interest in business and management, I am constantly seeking out new ways to further my understanding and skill set. In my spare time, I delve into a diverse array of management techniques and put them into practice in both my personal and professional life, allowing me to achieve my goals and aspirations. One of the most prominent examples of this is my leadership experience as the Treasurer, and later the Chairperson, of my local Women’s Power Business Group. In this role, I have been actively involved in a variety of volunteer and fundraising initiatives, as well as organizing workshops to support isolated or vulnerable women and their children in my community. Not only has this role given me the fulfilment of making a difference, but it has also provided me with invaluable experience in implementing leadership, teamwork and administration skills in a real-world setting. I have also been able to infuse my other passions, such as my love for walking, by initiating annual sponsored events like a 5K walk for Breast Cancer Research. This unique blend of my interests and skills has allowed me to develop a well-rounded perspective and provided me with a valuable learning experience.

Having a natural inclination toward the management of people and processes as a persistent self-starter with a drive for improvement. As a result of consistently reflecting on myself in my studies and work, I have been able to identify areas for improvement and think critically about my own performance. In my undergraduate studies, I have not only honed this natural tendency but also gained knowledge on technology integration, which I believe will be crucial in the business world of the future. After graduation, I hope to utilize this knowledge and ability to make a significant impact. I’m determined to make a real impact in the business world, whether I start my own company or take on a key role within a larger organization.

Management Personal Statement Example

Being a very determined and studious individual academically, I knew a university degree was an obvious next step. In spite of my broad interests, I am drawn toward a law or business management degree. As far as Business is concerned, I chose it because of its complexity and intrigue. Management blends so seamlessly with everyday issues that I particularly enjoy. In taking the subject at A-Level, my interest has grown and matured, and I can view many businesses analytically and make suggestions regarding improvements. Law is an area which has interested me from an early age. I am an avid reader and believe that this habit is crucial when it comes to pursuing a career in law. I feel that my attributes make me an ideal candidate for the field as I possess a keen attention to detail and am intrigued by work that deals with contemporary social issues and the need to analyze and present evidence effectively. Additionally, I believe that the psychology coursework I have completed has helped me understand how people’s perspectives and recollections can be influenced by various factors. This type of work demands a certain level of self-assurance, which I am confident that I possess and can leverage to excel in the competitive sphere of law.

Throughout my career, I’ve had the opportunity to work in a diverse range of roles and environments, and this has helped me develop a broad range of skills. However, among all the experiences, I’ve had the privilege to work for Royal Worcester in the Debenhams store which I believe has been the most formative of all. Being a sales advisor in such a high-end company has taught me to have a self-assured demeanour, and I have also had to cultivate a good memory to be able to provide customers with accurate product knowledge.

Additionally, I was assigned the duty of training a new employee, demonstrating the great level of confidence my employers have in me.

From holding the role of form captain in secondary school to helping with the planning of large-scale festivities in college, my educational experiences have been quite useful to me. These kinds of responsibilities have enabled me to grow up and take my roles seriously, earning the respect of my coworkers. As English Prefect in Year 11, I was responsible for supporting the entire English department, which took up a significant amount of my time. I also had a piece I wrote against the mistreatment of women on French television published in the daily “Paris Local News” as a result of my interest in the French language. I was pleased to have my opinions represented.

I have always been passionate about languages and during secondary school, I took evening French classes. My dedication and hard work were recognized when I received the ‘The Best Student of the Year’ award for my outstanding performance. These classes required me to manage my time effectively, so my schoolwork did not suffer. Furthermore, being raised by German and French parents has helped me to achieve fluency in the language.

Aside from languages, sports and leisure activities have always been an interest of mine. In college, I used this passion to do charity work and raise money for ZBIN. One of my accomplishments includes raising £1050 and abseiling 120ft down London University. 

Additionally, I played netball for the local Netball Team and competed in the OGI UK Games for the Wembley Stallions AFC team. My performance was recognized with several trophies, as well as a gold and bronze medal in the long jump and javelin respectively.

How to write specific paragraphs of your statement:

I have always been fascinated by business and the way that companies and large organisations work. From my first steps, I have been an entrepreneur at heart, always finding ways to make a little extra money selling lemonade at the promenade or starting school projects. With my personal development, my interest in business has only intensified, and I have come to realise that business management is something I want to study at school. Read more in management personal statement examples .

I believe that a business management degree will open many doors for me and provide me with the flexibility to pursue a wide range of career paths. Whether I decide to start my own business or join an established company, I know that the skills and knowledge I gain will be invaluable. 

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Business, marketing and management personal statements

On this page you'll find a collection of real personal statements written by students applying to study business and related courses at university.

These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples, you'll be able to get some ideas and inspiration for your own personal statement. 

Business personal statement examples - top rated by students

We have lots of business personal statement examples that you can read through. To help you find the best ones, we asked students to vote for which they found the most useful. 

The following personal statements are those that were the most highly rated.

Business and economics degree personal statement example (1a) Submitted by: Anonymous        "Economics was the first subject which caught my attention, and got me thinking about its relevance outside of education. Its application in real life situations..."

Business and management degree personal statement example (1c)        Submitted by: Anonymous "My interest in current affairs, politics and the way in which the global economy operates, has fuelled my intentions to read economics at university..."

Business and ICT degree personal statement example (1b)       Submitted by: Anonymous "At college the various courses that I currently study are A2 Economics, AVCE ICT Double Award, and AS Chemistry. In the previous year I studied AS Geography..."

Business and management degree personal statement example (1e) Submitted by: Anonymous "My motivation to study Accounting /Information Business at degree level develops from my enjoyment from the single Business Studies at AS..."

Business and management degree personal statement example (1l) Submitted by: Anonymous "Academically, I have always been a very determined and studious individual, hence why I knew that a degree at University would be the definite next..."

Business and sport degree personal statement example (1a)        Submitted by: Anonymous "After thoroughly enjoying academic life during six form, I have decided to further my education at university. I currently have two main career interests..."

Business studies degree personal statement example (1c)        Submitted by: Anonymous "From an early age, I have always been interested in the business world. The way a single business can be linked to other businesses all over the world is..."

Business and computing degree personal statement example (1a)        Submitted by: Anonymous "My passion with computers stated to grow when I learned accounting. I found that computers are powerful tools which can help businesses..."

Business and management degree personal statement example (1o) Submitted by: Anonymous   "I would like to study Business Management at university, as I am interested in current affairs and am curious about the real world. Business management will teach..."

Business and management degree personal statement example (1q) Submitted by: Anonymous "For the past year I have been studying subjects relating to business on the Internet. I have chosen to apply for a course in business relating to the Internet..."

Business, marketing and management personal statement examples

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Top tips for writing your personal statement!

Putting together a personal statement can be tricky! Every year, we speak to lots of applicants about what we expect and what we are looking for in the finished piece – it’s something we get asked about a lot!

‘What should I talk about in my personal statement?’

‘How can I make my personal statement stand out?’

‘How long should my personal statement be?’

Fear not! The personal statement section on your application is broken down into 4 clear questions so you can write responsive answers, that offer us insight into the key attributes we look for! That being said, we do have our own tips and guidelines that we like to share, so read on for our full insight!

Why does Imperial College Business School ask for a personal statement?

Quite simply, we ask for a personal statement because we want to know about you. All aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to Imperial. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are included in the personal statement section of my application? 

You will be required to complete 4 mandatory questions, which cover your motivation to study and contribution to the cohort, with an additional information section which offers you a chance to detail anything else you haven't mentioned as part of the application. The 4 questions are as follows:

Please share your motivation for undertaking the programme? Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant.

What is your proudest non-academic achievement? This could be professional, personal, or extra-curricular, but we want to know about your proudest non-academic achievement to date, and how it has helped shape you into the person you are today. We love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

What would you contribute to the cohort and the Imperial community? This question is your opportunity to show us how you will enhance the college experience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus. 

How would you use your degree to make a positive impact? We want to know how the programme will benefit you, both during your studies and in the future. Perhaps, you could use this section to tell us about how your programme fits into your long-term goals, or any long-term objectives you have relating to your chosen area of study.

Additional Information Use this section to include any additional information you want to tell the Admissions Committee. 

Is there anything I should not write about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business School – we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise! You have 1500 characters per section (including spaces!) so make sure your answers are clear and succinct.

Check, check, and check again! It’s the golden rule; make sure your personal statement is free from any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Listen to our podcast Inside IB to learn more about creating a stand-out application

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How to write a personal statement for business

So you have 4,000 characters of text and 47 lines in which to convince your chosen university to accept you to study Business. What could you include that will make you stand out from the competition?

Dr Sarah Preedy (pictured), lecturer on  BSc (Hons) Business  at Plymouth Marjon University offers her top tips for making a strong application. For more tips, please see the video below.

• Show your passion for the subject area. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications.
• Are you motivated to study business? Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying business and developing your knowledge, skills and experience?
• Be enthusiastic – what interests you about business? What do you find exciting and what do you want to know more about? Is there a current business issue that intrigues you, if so what, and why?
• Showcase your skills and experience – what skills do you have that make you suitable for the course? Draw upon relevant life and work experience to demonstrate communication skills, teamwork, problem-solving, initiative, leadership and entrepreneurial flair.
• Outline your business related extracurricular activities or employment and volunteering experience, always explaining why you did it, what you learned and why it's relevant to studying business.
• Check your spelling and grammar - proofread aloud and get your teachers, advisers, and family to check and then redraft until the grammar, spelling, and punctuation are correct.

Show video transcript

Dr. Sarah Preedy: Hello. My name is Dr. Sarah Preedy, and I've been working at Marjon University for three years now as the program leader for BSc Business and BA Leadership and Management for Business. I've got a passion for business and I've done so from a really, really young age.

The vast majority of my family have been business owners. I used to spend my summers as a child helping my granddad and my uncle in their clock repair shop. And I would eagerly watch as they made a sale, taking notes and trying to find out more about customer service. My dad owned a computer business in the very early days of home computers. And I used to go on the door to door sales calls with him, watching how he worked, what he did and trying to get some top tips and tricks for how to be successful in business. In my teens, I actually took my GCSE English at the same time as my mum taking her GCSE English. And that's because she wanted to leave her job. She wanted to retrain and ultimately she then used that qualification to set up her own business.

So business has been all around me from a really young age. It's in my blood. That's why I enjoy teaching what I do. In the photo that showing on the slide, I'm stood with a business planning tool. I created this so that I could make business plans more visual. I go into schools and colleges and I show this to students and it's really to help students know that coming up with a business idea isn't something that's scary. It's about being creative and you can apply that creativity in this way. As part of my role as a program leader, I receive the applications to business. So it's my job to read through those applications, evaluate them, and then make a decision on whether I think an applicant should come to Marjon to study business. In this talk I'll be outlining my top tips and tricks for making a business application to university.

So right in your personal statement, it's all about tackling a series of why questions. The first question you should be asking yourself before you make an application is why do we even have personal statements in the first place? Hopefully this is something that your tutors at school or college have spoken to you about before, but I'm going to talk about this in a bit more detail. Once you understand the motivation the reader has, then you'll know what to write and it'll become clearer.

So a personal statement supports your application to study at university or college. It's a chance for you to articulate why you would like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. And that quotation there is taken from the UCAS website.

The key element to remember here is that personal statements support your application. So the other elements of your application are just as important. What program leaders like myself are doing is we are putting together a picture of what an applicant is like. Firstly, we look to your qualifications. If they meet the entry requirements, then we can move on to reading the application in more detail. If they don't meet the entry requirements, we will be definitely looking at that personal statement very carefully, because there may be examples of skills and experience contained in there that will make up for the lower qualifications. The personal statement is your chance to show off. You probably don't get the opportunity to put in writing how fantastic you are. So here's your chance. Don't be shy about your skills and experience. If it's relevant, tell us.

So the crucial question you need to ask yourself before you start typing that personal statement is why do you want to study business? If you resemble the stick figure on this slide when you think about yourself studying business for another three years, then great. It's probably the right direction for you. If you don't resemble the stick figure, then I would start to question yourself whether business is the right course for you. Three years is a really long time to study something. If you're not sure about it.

The great thing about studying business is the skills that you get alongside knowledge. It's not just about learning theories and reviewing how other people have done things within business. Study at HE level gives you hands-on transferable skills. There's also a vast range of potential jobs that you can go into with a business degree.

This slide here shows you some of the many potential careers you can go into with a business degree. The world really is your oyster. Let that shine through in your personal statement. Talk about what career you want. Show your ambition and show that study in business is your passion.

So now you have tackled why we have personal statements, which is to showcase our skills, achievements, and knowledge. And you've asked yourself why you want to study business, because it interests you. It's your passion. We now need to ask ourselves how? How do we craft a winning personal statement?

Here are some of my top tips. So number one, show your passion. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications. It can also include reference to work experience and extracurricular activities.

Number two, show your motivation to study at HE level. Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying? Studying a HE level is a massive step up from studying at college or school level. So how can you demonstrate in your personal statement that you are up for that challenge?

Number three, show off. Tell us all about your wonderful skills and experience. What skills do you have that would make you suitable for the course? Draw upon relevant life experience, but also work experience. And demonstrate key business skills, such as communication, teamwork, problem solving, and leadership.

Number four, show us who you are. Outline your business related extracurricular activities. Or your employment. Or maybe you've been involved in volunteering with your local community. Outline all the things you've done, but always explain why you did it, what you learned, and why it's relevant to studying business. What we're looking for is a range of activities that our applicants have been involved in, and how relevant those are to the study of business.

Number five, the boring part. Proof reading. Please check your spelling and grammar. Proof read aloud and get your teachers, your advisors, your family, basically anybody who will listen, to check your personal statement. And then redraft it until the grammar, the spelling, the punctuation, all of it is correct. Never underestimate the importance of proof reading.

So now for a little bit about the business programs here at Marjon University. The best way to find out more about our programs is to book onto our Open Days. Here you can meet the team, see what you would be taught, ask questions about the programs, and really get a feel for what it would be like to study business at Marjon.

People often say to me, "Well, what's different about studying business at Marjon from any other university?" And I always say, "It's the environment that you will be taught in." Marjon really prides itself on its small class sizes. And this is no exception for our business courses. Another key area that we offer here at Marjon is exciting, practical teaching sessions. There's lots of opportunity to develop your business skills. And also there are no exams. Our programs are also accredited by the Chartered Management Institute. So you will graduate with an additional qualification.

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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International Business Management Personal Statement Examples

BSc International Business Management Personal Statement Example 1

I look forward to studying for a BSc in International Business Management because I think the challenges of a future career in management in a rapidly changing environment excite me. My visits to Europe have made me aware of the importance of international issues and their necessity in today’s modern global economy.

At the GCSE level, my interest in entrepreneurship began when I was fascinated by businesses’ real-life struggles to remain solvent. Inspired by entrepreneurs who have turned small companies from start-ups to multinational corporations, I am determined to follow in their footsteps.

My A-Level ‘Applied Business’ course has allowed me to apply business theories in real-life settings, such as recruiting college students. I have developed communications skills through giving presentations, contributing to teams, and learning the importance of time management and prioritising tasks.

I have shown persistence and dedication to completing tasks to a high level. Furthermore, I have taken an active role in devising solutions to problems. From A-level Maths Statistics, I have gained the ability to solve problems independently without asking for help.

As well as increasing my knowledge of geography and French, I’ve learned that it is essential to understand how different cultures operate and that businesses must adapt to local conditions to succeed. I’ve also become better at planning and prioritising tasks, and I can now write essays and speak French fluently.

The ‘Young Enterprise Programme’ at college allowed me to take charge of a business venture. I learned how to manage people effectively, negotiate contracts and deal with problems. I also learnt to be diplomatic but to remain positive and determined.

When faced with obstacles, I remained optimistic and focused because I believed it was the only thing that would help us succeed. We made a profit of £1,200 selling personalised hoodies.

I am Chair of XYX, a charity fighting bullying in primary schools. My role involves organising events and making decisions. As part of the organisation, I help others design, carry out and evaluate activities and maintain good working relationships.

At ABC Optimus Services, I worked under the supervision of a senior manager and shadowed him for three weeks. During this time, I was introduced to various aspects of business management, including how large companies operate, negotiate contracts, evaluate employees, and manage projects. I also received training on the skills and characteristics needed to be successful in a leadership role.

As part of my Language Studies course at university, I have been interning in Bamie, a small local store in Germany. It has given me an insight into working in different types of stores and different cultures. I look forward to doing a placement year abroad as part of studying languages next year.

On top of that, I have helped at a Bencap Christmas party, sold fair trade products, collected for Christian Aid, marshalled the Faraday carnival downhill run, and ran in the ReachOut stretch.

My experience has taught me that I am good at managing people; I am organized, objective, practical, and quietly driven. These qualities have helped me become more open-minded and are a solid foundation for pursuing this degree.

Please kindly consider my International Business Management personal statement for admission.

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PS - BA (Hons) Business Administration (Top up)

• Sample personal statement

25 July, 2022

Ps - ba (hons) business administration (top up) share.

• 12 May, 2013

For the aspiring entrepreneurs and business leaders, a business management degree is consistently a popular choice. After much deliberation, I have decided to pursue BA (Hons) Business Administration (Top up) at University of Bedfordshire. This course will provide me the academic knowledge and skills to pursue global career opportunities and will develop a broad understanding of businesses. In addition, this course also features different modules which will give me the opportunity to apply my theories and ideas in practice, and this will benefit me to enhance my skills and knowledge.

Following my SSC and HSC I studied Bachelor of Business Studies degree pass course in July 2017 from National University, Bangladesh. Later on, I started working as a sales executive from July 2017. After thorough research of the job market in my country of Bangladesh, as well as abroad, I have realized that in order to reach my career goals, I need to embark on this educational journey to pursue this course. Recently, I have done a wide range of research on studying abroad. I believe studying abroad helps students to learn new languages, appreciate other cultures, overcome challenges of living in another country and gain a greater understanding of the world. In addition, these are the requirements that modern businesses look for when hiring, and such traits will only become more important in the future. Moreover, studying abroad also offers a unique opportunity to learn what we know but from a totally different perspective. These are the things which have motivated me to pursue this course in the UK institutions.

I have found from my research that this programme is designed to develop all the technical and practical skills I need to prepare myself for a successful career in business sector. The programme features a variety of assessments including coursework and examinations. I have reviewed the programme of BA (Hons) Business Administration (Top up) at the University of Bedfordshire and found some modules that are designed to test subject knowledge and understanding of the appropriate subject matter, but also to demonstrate the range of intellectual and subject specific skills identified elsewhere in this document. Through research, I will get opportunities to demonstrate that understanding of the theory and will have developed critical thinking skills which help me to evaluate the relevance of what has been learned. The course modules have been designed to help me to develop and demonstrate the skills that are essential to effective communication in business settings and to allow for progress through the course such as Management and Administration of Projects and Operations, New Advancements in Business, Strategic Management for Business, Business Finance, Global Marketing Strategy. And all these modules will help me to broaden my knowledge of business management systems on a professional level. After completion of my course, I want to be a Business Developer or Business Analyst, and this course will put me in a favourable position in terms of the business and management field. I believe this course will be the right choice for my career plans and objectives.

I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Furthermore, due to periods of unexpected political unrest, students often struggle to finish their degrees on time. Conversely, the UK has a great multicultural and diversified student community which is an opportunity for me to learn with lot of students from different nationalities. UK education brand is highly respected by employers in our country as UK degree prepare graduates with academic competencies, developed personal and professional skills that are imperative for organizational success. The transferrable skills graduates carry forward from UK are pivotal for transforming organizational growth and gain competitive advantages. This is also a reason to study again in UK. In a recent Survey of International Graduate Outcomes 2019 by Universities UK International produced by iGraduate shows that 82% international graduates say that their UK degree are worth the financial investment and same percentage say they are satisfied or very satisfied with their careers. Nearly 83% feel that UK degree has helped them to get jobs. These aspects have driven my ambition to gain the degree from a UK institution. For this reason, I have decided to pursue this course in the UK.

The University of Bedfordshire is a modern, innovative university with a heritage of top-quality education. With over 22,000 students, we provide outstanding higher education to people from all backgrounds and from over 120 countries, with a significant proportion of mature students and a growing international postgraduate community. In addition, University of Bedfordshire has great industry links with more than 3,000 companies to provide a broad range of training and accredited professional courses for industry employers, including, BT, Sky, Boots, IBM, and the NHS, while the university educates professionals from 90% of FTSE 100 companies. University of Bedfordshire puts students on a fast track that is designed to get postgraduate degree into faster employment with excellent career opportunities. University of Bedfordshire is ranked top 25 for most improved overall satisfaction over a three- and five-year period by National Student Survey, 2018. Moreover, University of Bedfordshire career support services help students build a successful career after graduation. This University brings workplace into classrooms so it will be beneficial for me to attain my personal career objectives by practicing in this type of learning environment. I will look no further if I get this chance to study this course at University of Bedfordshire.

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Business and management personal statement example 3.

Have you ever climbed a mountain 1474 meters high? By your own limbs without any help from any vehicle? Well, this was one of the most unforgettable and valuable experiences I have ever had, and I will cherish it all my life. Of course, I'm not a professional mountain-climber, nor even particularly good at mountaineering, but I'm an energetic person who enjoys meeting challenges. I still remember, standing at the top of that mountain, appreciating the breathtaking view around me, I came to realize that climbing a mountain is hard work, but one step after another finally brings a person to the top. I have adopted this experience into my method of studying---continuing and determined steps, which steadily and assuredly, improve my knowledge and skills

When I entered the college, my father told me that competition is getting more and more fierce, and the best way to stay ahead is to be learning all the time. In Jiangxi Normal University, I majored in Business English and studied hard on my major courses. During those four years, I learned English, International Finance, International Marketing, Essentials of Import and Export Practice, and I made full use of my spare time by reading English novels and attending lectures on various business-related subjects. I always did well in my academic studies and won scholarships every semester. In TEM4, a national test for English-major students, I ranked fifth in my department of 230 students in 2001

During my campus life, I didn't just focus on my academic work. I took part in many extracurricular activities and contests to broaden my knowledge and improve my social skills. I was the Third Prize Winner in the English Newspaper Designing Contest and the Third Prize Winner in the Singing Contest. Meanwhile, as a member of my Class Committee responsible for organizing class activities, I acquired some essential social skills of leadership and management

Knowledge is a treasure but practice is the key, so I spent my summer and winter vacations doing sales promotions, which offered a chance to demonstrate my abilities and to apply what I had learned in school

Through negotiation with clients, I also made a lot of progress in interpersonal communication skills

As the saying goes, "real ongoing, lifelong education doesn't answer questions; it provokes them." I think this is quite true. After my four-year study in university, I find that my knowledge is not sufficient for business, and it will be necessary for me to undertake a more advanced business program. With China hosting the 2008 Olympics, I believe there will be more and more business opportunities springing up. To get myself well prepared for those opportunities, I have made up my mind to study in another country to gain more advanced knowledge

The Lancaster University is a very well regarded British university

Its International Business course is recognized worldwide. I am confident that I will be successful in my academic studies, and that, when I return home, I can put my talent to good use for the benefit of China. I would really like to study in your university and hope that you will approve my application.

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Related Personal Statements

I absolutely love it that.

Mon, 06/08/2007 - 23:10

I absolutely love it! that the best one I've read. There is an idea to attract attention, clear structure, which makes it easy to read, and impressive content. fantastic :))) kind regards.

Absolutely LOVING the intro..

Mon, 15/10/2007 - 19:41

Absolutely LOVING the intro.. nice job ; ) BIG UP WEST LONDON

i think this is fantastic!

Mon, 01/12/2008 - 20:36

i think this is fantastic! you sound like you are really interested in this subject. the opening was great, attention-grabbing but fits in as you linked it to your ability to meet challenges.

absolutely great! at what

Mon, 05/01/2009 - 00:25

absolutely great! at what universities were you made an offer?

What happen next?

Wed, 01/07/2009 - 20:07

So, the question is, did you manage to move on the the course you were applying for and how much do you think your statement played in this role?

JPIZZLE ROBOT

Tue, 14/07/2009 - 12:14

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i wonder if the mountain

Sat, 27/08/2011 - 13:29

i wonder if the mountain-climbing is actually true and not just the exaggeration of a clever metaphor ... I meant, it's well written! It reads like a novel :)

This is the most pretentious

Thu, 29/09/2011 - 08:51

This is the most pretentious opening I have ever read.

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Wally Amos, Enterprising Creator of Famous Amos Cookies, Dies at 88

With a background as a talent agent, his aunt’s recipe and a winning personality, he built one of the world’s best-known brands of baked goods.

By Clay Risen

Wally Amos, an indefatigable entrepreneur who in 1975 took a $25,000 loan from a few friends in Hollywood to start Famous Amos, one of the first brands to push high-quality cookies in its own stores and one of the world’s best-known names in baked goods, died on Tuesday at his home in Honolulu. He was 88.

His children Shawn and Sarah Amos said the cause was complications of dementia.

At a time when flavorless, preservative-packed cookies were about the only thing available to consumers not blessed with a baker in the family, Mr. Amos’s confections stood out. Derived from a recipe he had learned from his aunt, they used real ingredients, no coloring or chemicals added, and he kept them as close to handmade as possible, even as his company exploded into national distribution through the early 1980s.

What began with a single store in Los Angeles that made $300,000 in revenue its first year became by 1981 a $12 million company (about $42 million in today’s currency), with dozens of Famous Amos stores across the country and packaged products sold in supermarkets and department stores like Bloomingdale’s as well.

His cookies were small — bite-size, for most mouths — and came in three varieties: chocolate chip with peanut butter, chocolate chip with pecans, and butterscotch chips with pecan. All were handmade, at the store.

“You can’t compare a machine-made cookie with a handmade cookie,” Mr. Amos told MSNBC in 2007. “It’s like comparing a Rolls-Royce with a Volkswagen.”

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