Document | Title | TC | Average TC per year | Normalized TC |
---|---|---|---|---|
Literature review as a research methodology: an overview and guidelines | 1,872 | 374.40 | 4.13 | |
(2021) | How to conduct a bibliometric analysis: an overview and guidelines | 1,221 | 407.00 | 2.31 |
(2020) | Assessing measurement model quality in PLS-SEM using confirmatory composite analysis | 1,103 | 275.75 | 2.66 |
Tourism and COVID-19: impacts and implications for advancing and resetting industry and research | 977 | 244.25 | 2.35 | |
(2019) | Predictive model assessment in PLS-SEM: guidelines for using PLSpredict | 913 | 182.60 | 2.01 |
(2021) | Digital transformation: a multidisciplinary reflection and research agenda. | 758 | 252.67 | 1.44 |
(2019) | How to specify, estimate, and validate higher-order constructs in PLS-SEM | 728 | 145.60 | 1.61 |
(2019) | Artificial intelligence for decision making in the era of big data – evolution, challenges and research agenda | 724 | 144.80 | 1.60 |
Impact of covid-19 on consumer behavior: will the old habits return or die? | 716 | 179.00 | 1.73 | |
The rise of motivational information systems: a review of gamification research | 639 | 127.80 | 1.41 |
Source impact
Journal | No. of articles | Scopus quartile | SJR | TC |
---|---|---|---|---|
26 | Q1 | 4.91 | 10,008 | |
22 | Q1 | 2.90 | 12,265 | |
6 | Q1 | 2.54 | 1,875 | |
4 | Q1 | 3.43 | 1,376 | |
4 | Q1 | 2.48 | 1,706 | |
4 | Q1 | 6.02 | 1,220 | |
4 | Q1 | 6.25 | 1,850 | |
3 | Q1 | 1.63 | 1,769 | |
3 | Q1 | 2.66 | 984 | |
3 | Q1 | 10.8 | 1,120 |
Authors | Topical focus | No. of articles | Fractionalized frequency | Total citations | -Index | -Index | -Index |
---|---|---|---|---|---|---|---|
Dwivedi YK | Digital innovation | 7 | 1.16 | 3,361 | 7 | 7 | 1.17 |
Hair JF | Multivariate analysis | 5 | 1.18 | 3,615 | 5 | 5 | 0.83 |
Hughes DL | Artificial intelligence | 5 | 0.57 | 2,305 | 5 | 5 | 1.00 |
Ringle CM | Data and business analytics | 4 | 0.84 | 2,512 | 4 | 4 | 0.67 |
Sarstedt M | Structural equation modeling | 4 | 0.84 | 2,512 | 4 | 4 | 0.67 |
Co-occurrence topics and future research avenues
Current research trends | Future research questions |
---|---|
Brown cluster – AI (e.g. , 2019; , 2020; , 2021) | |
Blue cluster – Covid-19 (e.g. ; ; , 2021) | |
Red cluster – bibliometric analysis (e.g. , 2018; ; , 2021) | |
Purple cluster – social media (e.g. ; , 2018; ) | |
Orange cluster – live streaming (e.g. , 2019; ) | |
Green cluster – Blockchain (e.g. , 2018; ; ) |
Potential research gaps | Future research questions |
---|---|
Data-driven marketing: to explore the potential of data-driven marketing by leveraging deep learning, AI and IoT technologies to enhance marketing practices, optimize customer targeting and improve overall business performance in the digital era | |
Environmental sustainability: to investigate the potential of using neuromarketing techniques, gamification and mixed reality to promote sustainable consumption practices | |
Mass personalization: to investigate how personalization of customers’ experiences can be enhanced and implemented responsibly and ethically | |
Wearable technology: to investigate how wearable technologies can foster deeper connections between consumers and brands |
IoT = Internet of things
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Paulo Rita’s work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
Since submission of this article, the following authors have updated their affiliations: Ricardo Ramos is at Technology and Management School of Oliveira do Hospital, Polytechnic Institute of Coimbra, Oliveira do Hospital, Portugal; ISTAR, Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal; Centre Bio R&D Unit, Association BLC3 – Tecnology and Innovation Campus, Oliveira do Hospital, Portugal; Paulo Rita is at NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Lisboa, Portugal; and Celeste Vong is at NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Lisboa, Portugal.
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Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a sports franchise by applying lessons from the tech and entertainment industries. Unlike typical sports franchises that built their teams and track records over many years before extending their brand beyond a local base, ACFC had inverted the model, generating both global and local interest in the club during its first three years. The club’s early success was reflected in its market valuation of $250 million as of its sale in July 2024 — the highest in the National Women’s Soccer League. Equally important, ACFC had started to bend the curve toward greater pay equity in women’s sports — the club’s ultimate goal. But the founders knew there was much more to do to capitalize on the club’s momentum. As they developed ACFC’s first three-year strategic plan in 2024, they weighed the most effective ways to build value for the franchise. Was it better to allocate the incremental budget to investments in digital brand building or to investments in the on-field product? Senior Lecturer Jeffrey Rayport is joined by case co-author Nicole Keller and club co-founder Kara Nortman to discuss the case, “Angel City Football Club: Scoring a New Model.”
In the new book Smart Rivals, Feng Zhu and Bonnie Yining Cao show business leaders how to create competitive advantages by uncovering their hidden strengths and leveraging their individual capabilities.
In early 2023, Jeff Maggioncalda, CEO of Coursera, started developing the EdTech firm’s strategy for incorporating GenAI into their offerings. By early 2024, the firm had made significant progress in bringing four key capabilities to market, but GenAI was evolving quickly and Coursera needed to continuously improve its offerings. While the firm had been an early mover, competitors were adapting fast. Was Coursera taking full advantage of the opportunities presented by the technology? What more could it do to remain competitive?
Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, “Bored Ape Yacht Club: Navigating the NFT World,” and the related book they co-authored, The Everything Token: How NFTs and Web3 Will Transform The Way We Buy, Sell, And Create. They focus on the rise and popularity of the Bored Ape Yacht Club NFTs and the new model of brand building created by owning those tokens.
Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant’s business. Can the team balance both objectives? Professor Michael I. Norton discusses the connections between creativity, emotions, rituals, and innovation – and how they can be applied to other domains – in the case, “elBulli: The Taste of Innovation,” and his new book, The Ritual Effect.
Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?
Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”
In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Assistant Professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of a new product line that effectively serves an entirely new customer while simultaneously starting a movement to provide fashion for all in the case, “Tommy Hilfiger Adaptive: Fashion for All.”
Many real estate listings still feature videos and interactive tools that simulate the experience of walking through properties. But do they help homes sell faster? Research by Isamar Troncoso probes the post-pandemic value of virtual home tours.
Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.
In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”
Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.
Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.
Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.
The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.
Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.
Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?
Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.
Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?
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Observations from three experiments and a review of more than 55,000 Instagram posts.
Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others. In a new paper, researchers analyzed more than 55,000 Instagram posts from the top 763 influencers worldwide during a six month period and discover that posts that read as more authentic to the influencer, for example posts that show close family or friends, receive the highest engagement. They offer considerations for how to harness their findings to improve brand-influencer post success.
One week in July, soccer star and entrepreneur David Beckham made four posts on Instagram. A sponsored ad for sunglasses garnered 460,000 likes. A photo celebrating a league win by Inter Miami, a team he co-owns, got 360,000. The two other posts — pictures of the athlete with his father and with his wife — received triple that engagement, with 1.3 and 1.8 million likes, respectively.
Badakhova, arina (2018).
Tiivistelmä, selaa kokoelmaa, henkilökunnalle.
What is this page, publications (16).
November 2018
3 Citations
The chapter clarifies the methodological structure of business ethics and investigates the methodological consistency of business ethics (BE) research in academic publications for the last 30 years. First, we re-examine the structure of business ethics as a separate discipline and suggest a tripartite structure (normative, positive, and practical) instead of more traditional division on two parts (normative and descriptive). Then we analyze publications in the leading business ethics journals for last 30 years and reveal some trends in the changing structure of business ethics research.
In the beginning of the twentieth century, the newly born neoclassical economics produced a special branch which was responsible for the analysis of economic policy on the basis of its influence on economic welfare. For several decades, economists tried to develop this branch avoiding any cooperation with moral philosophy. Although several interesting discoveries were made and a special area of mathematics (analysis of social welfare functions) was developed, the outcome of this development turned quite questionable, and one reason for this was a lack of cooperation with moral philosophy.
In this chapter we will provide a survey of approaches to methodological relationships between economics and ethics suggested by various economists and philosophers in the second half of the twentieth century. We will start with neoclassical divorce from ethics, then we will consider several authors who provided their variants of reconsidering this divorce and discuss methodologically strong and weak points in their suggestions. In the end we will summarize and provide several generalizations and ideas on collaboration of economics and ethics.
In this chapter, we will try to make one more additional step toward the development of a more systematic approach to normative business ethics analysis. First, we will try to answer the important question of what the main unit of analysis in business ethics is and elaborate a definition of a moral issue which may play this role. Then, we will design a new typology of a moral issue which may be claimed to be the most comprehensive classification of this phenomenon in business ethics literature. After this, we will analyze the concept of moral dilemmas and approaches to their resolutions. In the end, we will discuss potential criticism of our approach, provide a test for completeness of the proposed typology, and outline the applicability of this approach in the academic and educational domain.
The chapter examines various approaches to normative foundations of business ethics developed since the 1970s: early CSR arguments, Carrol’s pyramid, Milton Friedman’s argument, stakeholder theory, integral social contracts theory, methodological pragmatism, and others. Every theory is analyzed through the lens of scientific methodology: accurate terminology, correct logics, and empirical verification.
January 2018
The book considers how to make the methodology of business ethics more scientific, especially its normative branch. Storchevoy explores the attempts of economic theory to contribute to the scientific normative analysis of economic behavior, particularly the welfare economics of 1910-1950 and methodological discussions of economics and ethics from 1980-2015. He then examines the development of the methodological structure of business ethics in general since the 1980s and the scientific validity of normative business ethics, including stakeholder theory, the separation thesis, integral social contract theory, corporate social responsibility, virtue ethics and other frameworks. He concludes by suggesting an additional step to make business ethics a more systematic discipline by developing a typology of moral issues and dilemmas. Business Ethics as a Science will be a thought-provoking resource for students and practitioners of business ethics and economists alike.
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1) The first one is to capture the attention of the targeted market which means advertising the products and making the products in. accordance with the needs of the customers. 2) The second one ...
The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing ...
The Marketing Management 15th edition is a comprehensive guidebook that covers a wide range of topics in marketing. It emphasizes the importance of research, understanding customer behavior, and ...
Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics.
Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.
Research Article. Article. Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt. O. C. Ferrell & Linda Ferrell. Published online: 03 Jan 2024. 240 Views. 0 CrossRef citations. 0 Altmetric. Browse the latest articles and research from Journal of Marketing Management.
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
In 2004, the American Marketing Association (AMA) introduced a new definition of marketing, according to which the concept refers to "…the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." 1 The fact that value-creating activity is highlighted in the AMA ...
We replaced the lowest ranked (10th) journal on this list, Industrial Marketing Management (IMM), with International Journal of Research in Marketing (IJRM) as this journal has grown significantly in stature over the past 15 years and is now considered the top non-U.S. based marketing journal (Kumar et al. 2017; Roberts et al. 2014).
This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions.,The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric ...
Sciences (ZHAW), Switzerland. ABSTRACT. This study aims to investigate the development of 'marketing inno-. vation' de ned as the implementation of new marketing practices. involving signi ...
Abstract. Günter Hitsch, Sanjog Misra, Walter W. Zhang (2024), Heterogeneous treatment effects and optimal targeting policy evaluation, Quantitative Marketing and Economics, Volume 22 (2024), pp. 115-168. Abstract. Yi Liu, Pinar Yildirim, Z. John Zhang (2024), Consumer Preferences and Firm Technology Choice, IJRM. Abstract.
The club's early success was reflected in its market valuation of $250 million as of its sale in July 2024 — the highest in the National Women's Soccer League. Equally important, ACFC had started to bend the curve toward greater pay equity in women's sports — the club's ultimate goal. But the founders knew there was much more to do ...
This research aims to determine the implementation level of relationship marketing strategies in north upper Egypt hotels in the cities of Fayoum, Beni Suef, Minia, and Assiut. Random cluster samples include 517 questionnaires were... more. View Marketing Management Research Papers on Academia.edu for free.
This study was conducted the strategic marketing management on organization performance. This paper was documentary research based on past studies of various scholars such as books, magazines, newspapers, journals etc. and electric sources what they had been analyzed about strategic marketing and strategic planning on organization performance.
As a scholarly field, marketing has a long tradition of studying the adoption of new technologies. This attention is certainly warranted, as studies consistently demonstrate that, compared with firms that do not invest heavily in new technology, those that do are more agile and enjoy a strong competitive advantage (IBM Institute for Business Value 2021).
MARKETING MANAGEMENT: PAST, PRESENT AND FUTURE DR. A. PUNNAVANAM Associate Professor Department of Commerce, Park College Chinnakarai Tirupur 641 605 MRS. JASEENA. VP Research Scholar, Department of Commerce, Park College Chinnakarai Tirupur 641 605 ABSTRACT The concept of market management is a degree with which organization is structured to
Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others. In a new paper ...
Summarized by [email protected] 27. 10 Rules of Radica l Marketing (1) CEO must own the marketing function: no. delegation. marketing department must start small and flat. and stay small and flat ...
Improving services marketing strategy for the flight catering company : Case: Company Aeromar- "Aeromar- Saint-Petersburg" Badakhova, Arina (2018) Tweet ... the author applies deductive approach with a qualitative research method. Secondary data is collected from various sources of literature, including books, articles and journals, as well as ...
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Submit Paper. International Journal of Market Research. Impact Factor: 2.4 / 5-Year Impact Factor: 3.0 . Journal Homepage. Submit Paper. Close Add email alerts. ... Global Journal of Management and Business Research: E-Marketing, 19(2), 26-33. Google Scholar. Shih-Yu C. (2019). The era of artificial intelligence: Relationship between Taiwan ...
Teaching Brand management to Erasmus students in Europe Skills: Brand management Marketing communications Strategic marketing March 2012 - April 2019 Eastern Institute for Integrated Learning in ...
The St Petersburg University Research Repository was created in 2013. It provides an open access to research publications, teaching materials, conference presentations, research data, etcetera, in all SPbU research areas: Graduation projects, dissertations and theses are arranged by subject and educational level.
The paper studies through the lens of the economic theory of the firm the development of two managerial disciplines: supply chain management and relationship marketing.