personal statement for cv advertising

10 Advertising CV Examples [+ Template]

Advertisers are the architects of persuasion, crafting compelling narratives that capture attention and inspire action. Similarly, a well-constructed CV should tell a captivating story of your professional journey, highlighting your creativity, strategic thinking, and ability to drive results. In this guide, we'll delve into persuasive advertising CV examples that demonstrate how to effectively market your unique skills and experiences.

CV Examples

Cv guidance.

• Essential Sections

Optional Sections

• Getting the CV Structure Right
• Formatting Your CV
• Personal Statements for Advertising
• CV Experience
• CV Skills & Proficiencies
• How to Tailor Your CV to a Job
• FAQs about CVs
• Related CVs

CV Writing for Advertisings

• Highlight Your Advertising Specialization : Specify qualifications like a degree in Advertising or Marketing. Detail specializations such as digital advertising, copywriting, or media planning early on in your CV.
• Quantify Your Impact : Share achievements with numbers, like a 30% increase in brand awareness from a campaign you led or a 50% boost in sales from your advertising strategy.
• Tailor Your CV to the Job Description : Match your CV content to the job's needs, highlighting relevant experiences like social media advertising or SEO if emphasized by the employer.
• Detail Your Tech Proficiency : List proficiency in software like Adobe Creative Suite, Google AdWords, or Facebook Ads Manager. Any experience with data analysis tools or CRM systems is also valuable.
• Showcase Soft Skills and Leadership : Briefly mention leadership, teamwork, or your knack for creating compelling advertising narratives.

The Smarter, Faster Way to Write Your CV

Advertising CV Example

• Directed a comprehensive rebranding campaign, resulting in a 30% increase in brand recognition and a 20% increase in sales over a six-month period.
• Managed a team of 10 creatives, fostering a collaborative environment that led to the development of innovative advertising strategies and a 15% increase in client satisfaction rates.
• Implemented a data-driven approach to advertising, utilizing analytics to optimize campaigns and achieve a 25% improvement in cost per acquisition.
• Developed and executed a multi-channel advertising campaign for a major client, leading to a 35% increase in their market share within one year.
• Collaborated with the sales team to align advertising strategies with sales objectives, resulting in a 20% increase in lead generation.
• Introduced a new social media advertising strategy, which boosted the company's online presence by 50% and increased website traffic by 30%.
• Designed and implemented an award-winning print advertising campaign for a local business, leading to a 25% increase in their customer base within three months.
• Managed the advertising budget, optimizing spend across various channels and reducing costs by 15% without compromising campaign effectiveness.
• Conducted market research to inform advertising strategies, leading to more targeted campaigns and a 20% increase in conversion rates.
• Expertise in directing comprehensive rebranding campaigns
• Proficiency in managing creative teams
• Ability to implement data-driven advertising strategies
• Experience in developing and executing multi-channel advertising campaigns
• Collaboration skills for aligning advertising strategies with sales objectives
• Knowledge of social media advertising strategies
• Proficiency in designing and implementing award-winning print advertising campaigns
• Expertise in managing advertising budgets and optimizing spend
• Experience in conducting market research to inform advertising strategies
• Ability to increase conversion rates through targeted advertising campaigns

Ad Operations Specialist CV Example

• Managed and optimized a portfolio of 50+ digital advertising campaigns, resulting in a 30% increase in overall campaign performance and a 20% increase in client retention.
• Implemented a new ad trafficking system that improved the ad delivery speed by 40%, enhancing the user experience and increasing ad viewability rates.
• Collaborated with the sales and marketing teams to develop a comprehensive ad performance report, providing real-time metrics that supported strategic decision-making and increased overall ad revenue by 15%.
• Directed a team of 3 ad operations specialists, achieving a record-low campaign setup time by streamlining ad trafficking processes and adopting cutting-edge ad tech tools.
• Conducted detailed ad performance audits for key clients, uncovering discrepancies that saved an average of $20,000 per client in potential ad spend.
• Developed and implemented a company-wide ad quality assurance program that identified significant compliance risks, safeguarding the company against potential penalties and enhancing brand reputation.
• Managed the setup, monitoring, and optimization of 20+ digital advertising campaigns, resulting in a 15% increase in click-through rates and a 10% increase in conversion rates.
• Collaborated with the creative team to develop engaging ad creatives, leading to a 20% increase in ad engagement rates and a 15% increase in overall campaign performance.
• Implemented a new ad reporting system that reduced errors by 25% and improved stakeholder confidence in ad performance data.
• Digital Advertising Campaign Management
• Ad Trafficking and Delivery Optimization
• Strategic Decision-Making
• Team Leadership and Process Streamlining
• Ad Performance Auditing
• Ad Quality Assurance and Compliance
• Monitoring and Optimization of Advertising Campaigns
• Collaboration and Creative Development
• Ad Reporting and Data Accuracy
• Client Retention and Stakeholder Confidence Building

Advertising Account Manager CV Example

• Orchestrated a comprehensive digital advertising campaign that increased brand visibility by 35% and boosted online sales by 20% within the first quarter of implementation.
• Managed a portfolio of 10 key accounts, fostering strong relationships and ensuring a 95% client retention rate over a two-year period.
• Implemented a data-driven approach to campaign management, leading to a 30% improvement in ad performance and a 15% increase in ROI for clients.
• Directed the development and execution of a multi-channel advertising strategy that resulted in a 25% increase in customer engagement and a 15% boost in conversion rates.
• Collaborated with the creative team to develop compelling ad content, leading to a 40% increase in social media shares and a 20% rise in brand awareness.
• Played a pivotal role in the negotiation of media buying contracts, achieving a 10% cost reduction and maximizing ad reach.
• Managed the successful launch of a new product line's advertising campaign, which resulted in a 50% increase in sales within the first six months.
• Developed and maintained strong relationships with key media partners, securing premium ad placements and enhancing campaign effectiveness.
• Implemented a new client feedback system that improved the account management process, leading to a 20% increase in client satisfaction scores.
• Expertise in digital advertising and multi-channel strategies
• Strong account management and client retention abilities
• Proficiency in data-driven campaign management
• Excellent negotiation skills for media buying contracts
• Ability to develop compelling ad content
• Experience in managing successful product launch campaigns
• Strong relationships with key media partners
• Ability to increase brand visibility and awareness
• Experience in improving client satisfaction through feedback systems
• Proficiency in boosting online sales and conversion rates

Advertising Agency CV Example

• Directed a team of 10 creatives in the development and execution of multi-channel advertising campaigns, resulting in a 30% increase in brand awareness and a 20% boost in sales for our key client.
• Implemented a data-driven approach to campaign strategy, utilizing advanced analytics to optimize ad placements and messaging, leading to a 15% improvement in click-through rates.
• Secured a $2M advertising contract with a major retail client, following a competitive pitch process, which significantly contributed to the agency's annual revenue target.
• Managed the creation of a high-profile Super Bowl commercial, which garnered over 10 million views on YouTube and significantly increased the client's social media following.
• Introduced a new project management system that improved team collaboration and reduced project delivery times by 25%, enhancing client satisfaction rates.
• Developed a comprehensive social media advertising strategy for a startup client, which resulted in a 200% increase in their online traffic within six months.
• Executed a successful rebranding campaign for a client in the hospitality industry, leading to a 40% increase in bookings and a 20% rise in their overall market share.
• Collaborated with the research team to conduct extensive market analysis, identifying key consumer trends that informed the development of highly targeted ad campaigns.
• Played a key role in the successful acquisition of three new clients, contributing to a 15% increase in the agency's client portfolio.
• Team Leadership and Management
• Multi-Channel Advertising Campaigns
• Data-Driven Campaign Strategy
• Contract Negotiation
• High-Profile Commercial Production
• Project Management
• Social Media Advertising Strategy
• Brand Re-positioning and Rebranding
• Market Analysis and Consumer Trend Identification
• Client Acquisition and Retention

Advertising Director CV Example

• Directed a team of 10 advertising professionals, resulting in a 30% increase in brand awareness and a 20% increase in sales through the development and execution of a comprehensive advertising strategy.
• Implemented a data-driven approach to advertising, leading to a 15% reduction in cost per acquisition and a 25% increase in return on advertising spend.
• Managed a $5M advertising budget, reallocating funds based on performance and market trends to maximize efficiency and return on investment.
• Developed and executed a multi-channel advertising campaign that increased website traffic by 40% and boosted conversion rates by 15%.
• Collaborated with the sales and product teams to align advertising efforts with product launches and sales initiatives, resulting in a 20% increase in product sales.
• Introduced a new performance tracking system, providing real-time metrics that supported strategic decision-making and improved campaign performance by 30%.
• Managed the creation and placement of print, digital, and television advertisements, leading to a 25% increase in brand visibility and a 10% increase in market share.
• Conducted detailed market research and competitor analysis, informing the development of a targeted advertising strategy that increased customer acquisition by 20%.
• Collaborated with creative teams to develop compelling advertising content, resulting in a 15% increase in audience engagement and a 10% increase in brand loyalty.
• Strategic Advertising Planning
• Data-Driven Advertising
• Budget Management
• Multi-Channel Advertising Campaign Development
• Cross-Functional Collaboration
• Performance Tracking and Analysis
• Market Research and Competitor Analysis
• Content Development
• Customer Acquisition Strategies

Advertising Manager CV Example

• Directed a team of 10 advertising professionals, achieving a 30% increase in brand visibility by implementing innovative digital marketing strategies and campaigns.
• Managed a $5 million advertising budget, optimizing spend across various channels which resulted in a 20% increase in ROI.
• Implemented a data-driven approach to campaign development, leading to a 15% increase in customer engagement and a 10% boost in conversion rates.
• Developed and executed a comprehensive social media advertising strategy that increased followers by 50% and engagement by 35% within a year.
• Collaborated with the sales team to align advertising initiatives with sales objectives, resulting in a 25% increase in lead generation.
• Introduced a new performance tracking system, improving campaign evaluation efficiency by 40% and providing valuable insights for future strategy development.
• Managed the creation and placement of print and digital ads, leading to a 20% increase in brand recognition and a 15% growth in market share.
• Coordinated with creative teams to develop compelling advertising content, resulting in a 30% increase in ad recall rate.
• Implemented a competitor analysis program that identified industry trends and opportunities, leading to the development of a successful ad campaign that boosted sales by 25%.
• Data-Driven Marketing
• Social Media Advertising
• Performance Tracking and Evaluation
• Print and Digital Advertising
• Competitor Analysis
• Strategic Planning and Execution

Advertising Sales CV Example

• Directed a team of 7 sales professionals, achieving a 30% increase in advertising sales revenue by implementing strategic sales techniques and fostering a high-performance sales environment.
• Developed and maintained key client relationships, resulting in a 20% increase in client retention and a 15% increase in upselling opportunities.
• Implemented a data-driven sales strategy that improved targeting efficiency by 35%, leading to a significant increase in the conversion rate and overall sales volume.
• Managed a portfolio of 50+ clients, consistently exceeding sales targets by 10% through effective account management and upselling strategies.
• Initiated a comprehensive competitor analysis, identifying market trends and opportunities that led to a 15% increase in market share.
• Collaborated with the marketing team to develop compelling advertising campaigns, resulting in a 25% increase in brand awareness and a 20% increase in sales leads.
• Successfully negotiated advertising contracts with key industry players, securing a 30% increase in ad placements and contributing significantly to the company's revenue growth.
• Implemented a CRM system that improved client relationship management, leading to a 20% increase in client satisfaction and a 15% increase in client referrals.
• Conducted regular sales training sessions for junior sales staff, improving team sales performance by 25% and fostering a culture of continuous learning and improvement.
• Strategic Sales Planning
• Client Relationship Management
• Data-Driven Sales Strategy
• Competitor Analysis and Market Trend Identification
• Collaboration with Marketing Teams
• Advertising Campaign Development
• CRM System Implementation
• Sales Training and Development

Advertising Specialist CV Example

• Orchestrated a comprehensive digital advertising campaign that boosted website traffic by 35% and increased conversion rates by 20% over a six-month period.
• Managed a team of 7 advertising professionals, fostering a creative and collaborative environment that led to the development of innovative advertising strategies.
• Implemented a data-driven approach to advertising, utilizing analytics to optimize ad performance and increase ROI by 25%.
• Developed and executed a successful social media advertising strategy, resulting in a 30% increase in brand engagement and a 15% increase in sales.
• Collaborated with the creative team to design compelling ad visuals and copy, leading to a 20% improvement in ad recall and brand recognition.
• Conducted market research to identify key consumer trends and preferences, informing the development of targeted advertising campaigns that boosted market share by 10%.
• Managed a portfolio of client accounts, developing tailored advertising strategies that consistently met or exceeded client KPIs.
• Utilized SEO best practices to optimize online ads, resulting in a 40% increase in organic search traffic and a 15% increase in click-through rates.
• Coordinated with sales and marketing teams to align advertising efforts with broader company goals, contributing to a 20% increase in annual revenue.
• Team Leadership and Collaboration
• Data-Driven Advertising Strategy
• Ad Visual and Copy Design
• Market Research and Consumer Trend Analysis
• Client Account Management
• Search Engine Optimization (SEO)
• Cross-Functional Coordination
• Revenue Growth Strategy

Digital Advertising CV Example

• Directed a team of digital marketers, resulting in a 30% increase in lead generation through the implementation of innovative digital advertising strategies.
• Managed a $1M advertising budget, optimizing spend across multiple platforms and reducing cost per acquisition by 20%.
• Implemented a data-driven approach to campaign management, leading to a 15% increase in conversion rates and a 10% increase in average order value.
• Developed and executed a comprehensive SEO strategy, resulting in a 50% increase in organic traffic and a 25% increase in website conversion rates.
• Managed the creation and distribution of engaging content across multiple digital channels, leading to a 20% increase in brand engagement and a 15% increase in social media followers.
• Collaborated with the sales team to align digital advertising efforts with sales goals, resulting in a 30% increase in qualified leads.
• Managed PPC campaigns across Google AdWords and Bing Ads, resulting in a 20% increase in click-through rates and a 15% decrease in cost per click.
• Conducted detailed competitor analysis and market research, informing the development of a digital advertising strategy that led to a 10% increase in market share.
• Implemented a comprehensive tracking and reporting system for digital advertising campaigns, providing real-time data that improved decision-making and campaign performance.
• Digital Advertising Strategy Development
• Budget Management and Optimization
• Data-Driven Campaign Management
• SEO Strategy Development and Execution
• Content Creation and Distribution
• Collaboration and Alignment with Sales Goals
• PPC Campaign Management
• Competitor Analysis and Market Research
• Tracking and Reporting System Implementation

Entry Level Advertising CV Example

• Assisted in the development and execution of a comprehensive social media strategy, resulting in a 30% increase in brand engagement and a 20% increase in website traffic.
• Conducted market research and competitor analysis to identify trends and opportunities, contributing to a 15% increase in sales for the quarter.
• Collaborated with the creative team to develop compelling advertising content, leading to a 25% increase in ad recall and a 10% increase in purchase intent.
• Supported the planning and execution of a successful product launch event, resulting in a 50% increase in product awareness and a 20% increase in sales.
• Assisted in the management of client relationships, contributing to a 90% client retention rate and the acquisition of 3 new clients.
• Participated in the creation of a successful email marketing campaign, leading to a 35% open rate and a 10% click-through rate.
• Contributed to the development of a successful SEO strategy, resulting in a 40% increase in organic website traffic and a 20% increase in conversions.
• Assisted in the creation and distribution of press releases, leading to 5 media placements and a 15% increase in brand awareness.
• Supported the planning and execution of a successful trade show, resulting in 50 new leads and 10 new business partnerships.
• Social Media Strategy Development
• Advertising Content Creation
• Event Planning and Execution
• Email Marketing Campaign Creation
• Search Engine Optimization (SEO) Strategy
• Press Release Creation and Distribution
• Trade Show Planning and Execution
• Sales and Conversion Rate Improvement

CV Structure & Format for Advertisings

Essential cv sections for advertising professionals, getting your cv structure right.

• Logical Flow : Begin with a compelling personal statement, then proceed to your professional experience, ensuring a logical progression through the sections of your CV.
• Highlight Key Achievements Early : Make significant accomplishments stand out by placing them prominently within each section, especially in your career experience.
• Use Reverse Chronological Order : List your roles starting with the most recent to immediately show employers your current level of responsibility and expertise.
• Keep It Professional and Creative : Opt for a straightforward, professional layout and concise language that reflects the creativity advertising demands.

Formatting Your Advertising CV for Success

Formatting keys to success, creative presentation, highlighting relevant skills and achievements, optimal cv length, personal statements for advertisings, advertising personal statement examples, how to write a statement that stands out, cv career history / work experience, advertising career experience examples, how to make your career experience stand out, cv skills & proficiencies for advertising cvs, cv skill examples for advertisings.

Technical Expertise

• Advertising Campaign Management : Proficiency in planning, executing, and monitoring advertising campaigns across various media platforms.
• Market Research & Analysis : Ability to conduct comprehensive market research and analysis to inform advertising strategies.
• Copywriting & Content Creation : Skilled in crafting compelling ad copy and content that resonates with target audiences.
• Digital Marketing Tools Mastery : Proficient in using digital marketing tools (e.g., Google Analytics, SEO tools, Social Media Management tools) to optimize advertising efforts.

Interpersonal & Collaboration Skills

• Team Collaboration : Proven ability to work effectively within cross-functional teams to achieve advertising goals.
• Client Relationship Management : Demonstrated skills in building and maintaining strong relationships with clients, ensuring their advertising needs are met.
• Creativity & Innovation : Ability to think outside the box and develop innovative advertising solutions.
• Communication Skills : Excellent ability to communicate advertising concepts and strategies to clients and team members.

Creating a Compelling Skills Section on Your CV

How to tailor your advertising cv to a specific job.

Tailoring your CV to the target job opportunity should be your single most important focus when creating a CV.

Tailor Your CV to a Job Description

Highlight Your Most Relevant Advertising Experiences

Use industry-specific keywords, emphasize your creative and technical skills, align your personal statement with the role, showcase relevant certifications and courses, cv faqs for advertisings, how long should advertisings make a cv, what's the best format for an advertising cv, how does a advertising cv differ from a resume, related cvs for advertisings.

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How to Write a Resume Personal Statement

What is a resume personal statement?

A resume personal statement expresses who you are, where you’ve been, and sometimes where you plan to go next right at the top of your resume.

Everyone has different circumstances, so the personal statement helps to orient a potential future boss in terms of what they are about to read in the resume. Think about what you would like to share that matters to you. This space is particularly useful if you are changing industries , coming back in to the employment market or looking for a promotion. Your shop window starts here. The personal statement may be the only thing than an employer reads.

The resume personal statement hooks in a reader, influencing them to read more. So, how do you write a resume personal statement that is both natural and grabs an employer’s attention? Offer them a brief insight into who you are and why you would be a fantastic hire. So what do you write in a personal statement for a job?

This guide will cover:

• The basic formatting of a personal statement: How to tailor your personal statement to give you a competitive advantage
• Personal statement examples you should (and shouldn’t) use
• Practical steps for getting started on your resume personal statement

The personal statement format

The personal statement is a short paragraph that sits right below your contact information at the top of a resume . It sums up your experience, goals and skills with confidence. Think of your resume’s personal statement like an extended tagline for your career. A resume personal statement should include:

• Between 50 and 200 words in 3 - 4 sentences
• Your title or function, for example “Junior developer” or “Passionate hospitality manager”
• An opening hook
• Soft skills and hard skills
• Impressive facts and stats
• Your short and/or long-term goals
• Job-specific slant for the position you’re applying to

This may seem like a lot to cram into 200 words but perfecting your elevator pitch shows that you have a firm grasp of why your experience, goals, and skills make you the perfect fit for the job. Go all out to make this as fitting for each role as possible. Too often candidates come up with what they see as the perfect introduction to them and forget about how a hiring manager for each specific role might read it. Be flexible with the personal statement. It might not present the very best version of you - it should present the best version of you for this particular role.

This brief introduction is only a short piece of text, it is not disruptive and in many cases even serves as a welcome addition to what is otherwise a dry and impersonal document. It should be clear to you by now how we feel about the personal statement: Include it, especially because it allows you that bit of creativity that may make all the difference. Adopt a conversational tone and consider using the first person for these few lines. Third person (past tense) is standard for resumes, but if you want to go personal, this is where to do it.

How do I start my personal statement? How do you not start a personal statement? Even with a personal statement of 3-4 lines, sometimes the first sentence is the hardest. Even the first few words can have a disproportionate effect on how your personal statement is viewed. Your starting "hook" should make your fit with the role clear and specific. Use an example that is as unique to you as possible - you have to make your future employer sit up and pay attention. The first word of your personal statement should never be "I" - a great resume explores the potential of a common partnership and should not be a uni-directional monologue.

Align your resume’s personal statement with the job description

The hiring manager delicately chose every word in their job description. Gather clues from its tone, which skills they highlight, and any hints that point toward their dream employee. One of the top resume tips from HR managers is to include relevant keywords specific to the job posting itself as well as the actual wording of the job title .

What would this job description look like in 3 - 4 sentences? What keywords, skills, and tone would the job description have?

While still sticking to the facts about who you are and your experiences, your resume personal statement should highlight as many similarities with the job description as possible. When the hiring manager reads the first few sentences in your resume, they feel like you are exactly the person they were describing when they wrote the job description.

Position of the personal statement

Recruiters still prefer to see a candidate's personal details at the top (or running along a column on either side) of the resumes that cross their desk. This allows them to quickly search through the resumes that Applicant Tracking Systems have sorted into their virtual “yes” pile. You do not want your (relatively modern) personal statement to get in the way of this tradition. 

The best place to put your statement is after your personal details (if they are at the top) and before your employment history section. Remember that the length of your resume is important. If you have already been very selective and cannot possibly leave out any more information and if adding your personal statement means your resume spills over onto a third page, you may consider not including your statement for the position in question. This ensures you comply with the unwritten rule that a resume should not be longer than two pages.

What is a good personal statement length? 200 words is the maximum suggested length, but if you go with one powerful sentence that you want the hiring manager to remember for the rest of the interview process, then why not? Less is more, but you have to be confident in your application to go with this option.

Plan to write your resume personal statement last

Instead of getting stuck at the beginning trying to write the perfect statement, skip this section and jump right into your employment history first. Once you’ve added your relevant work experiences , take a look at your keywords, phrases and skills from your past positions.

Your complete work history and the job description for the job you want are the foundations for your personal statement. By writing your resume personal statement last, it should be easier to get started once you have the right inspiration.

It might be the case that you leave a certain number of lines for the personal statement on your resume and write an individual statement for each role. You will often have a public version of your resume that is accessible on job boards (etc), so there should still be an "ideal" personal statement version.

How do I write a resume from scratch? While it is good advice to write the resume personal statement after your have written the resume itself (giving your brain a chance to ponder your true highlights), starting writing a resume is a mammoth task in itself. There are many useful pieces of advice when sitting down to write a resume, but for me, the key is to think about the reflecting the combination of what you are good at, what you enjoy and how those things will contribute to the direction of your career. For sure, be honest about your experience, but there has to be a creative flavour of ensuring that your past adequately reflects where you want to go.

Check out resume personal statement examples

Before you dive into writing, get a sense for different rhythms and layouts by checking these resume personal statement examples. How do you write a good personal statement?

Let's start with the basics. Since every person is unique, all personal statements should be unique too. You should, therefore, resist the urge to (largely) copy someone else's existing statement. This is the only spot on your resume to let your voice be heard, so try to write something that would prompt a friend to exclaim, “That sounds like something you’d say!” while, of course, keeping it professional.

Example. Innovative Executive Assistant with 10+ years of experience with global financial firm assisting a team of three C-Level directors. Expertly coordinate travel, manage large-scale expense reports, and streamline communication and calendars across departments..Seeking an Executive Assistant role with the Resume.io team to expand my office management career and thrive in an environment that requires independent problem-solving skills and focus under short deadlines.

The example above does the following things:

• States their title in the first sentence
• Includes specifics such as team size and duties
• Succinctly sums up major responsibilities and skills
• Highlights hard skills —experience arranging travel and expense reports—as well as soft skills —grace under pressure, attention to detail and communication.
• Specifically tailors the final statement with the company and/or job description

Here are a few more resume personal statement examples:

Experienced Digital Marketing Manager with five years of expertise in heading up a global firm. Increased inbound leads by 500% and raised online sales from 100,000 annually to over 2 million in a three-year period. Looking to grow career by applying skills to the Resume.io marketing team.

Straight to the point and accomplishment focused, without the use of “I”. Now let’s look at a less effective example:

I have worked as a Digital Marketing Manager for five years. During this time I have been an important and hard-working member of the team and showed my ability to work under pressure to deliver on company targets. I am looking to bring my skills to a new role in digital marketing.

Generic and ignores accomplishments. Also, too many uses of “I” in a passive voice.

Next is an example of a personal statement that focuses more on career objectives . A career objective can be used as a way to get across your skills and experience, without the personal bit. It’s a good option if you’re an entry-level candidate or college graduate without a lot of experience in the industry you’re applying for. The idea is, because you don’t have the relevant experience to talk about, you pull skills and experience from other areas of your resume so you can show you have what it takes.

Keep your career objective brief — 2-3 sentences max — following the same rules as the personal statement.

Content writer with three years' experience in a large e-commerce company. Delivered content that grew brand social presence to over 700,000 across three channels and improved email open rates by 48%. Looking to further career by joining the Resume.io as an SEO Executive.

See how it uses transferable skills? Combining these with numbers makes them all the more impressive.

And a less effective resume personal statement example:

I am a content writer looking to secure a role as an SEO Executive. While I have no experience in this field and am a dedicated individual and a keen learner. My enjoyment of how search engines work will help me excel in your company.

There’s not enough here to capture attention and it doesn’t sell transferable skills. Whichever type of opening statement you go for, if you have numbers to show, make them count.

Writing your personal profile resume

Always write the first draft of a personal profile resume without editing. Don’t worry about length or word choice in the first pass. Brag about yourself, be proud of your accomplishments , and add in all of your most impressive stats.

Some of the best writing happens without editing too soon, so don’t worry about sounding over the top or egotistical, that’s what editing your personal profile resume is for. If the goal is to get 3 - 4 perfect sentences, it’s likely your first draft will be closer to 6 - 8, maybe even longer. Then consider which parts are closest to helping you get the job and cull the rest. It might seem brutal, but brevity is critical at the top of your personal profile.

Polish your personal statement and experiment

Once you’ve narrowed your focus, use the following questions to help you review your work and edit your statement:

Is my first sentence clear and concise? The opening line should state your position and use strong, enthusiastic language to hook in the reader. It often includes years of experience as well.

Is it direct opposed to passive? A strong sense of self comes through in a personal statement. Instead of sentences that begin with “I believe I am…” or “I enjoy…” be bold. Get right to the point and take ownership of your skills .

Does it include objective information? For this one, try to get inside the hiring manager’s mind. If you were filling this role, what boxes would you need to check off? The second and third sentence often include specific skills, facts or figures to support this need.

Does it read naturally? Even with all these specifics, the statement should still be easy to understand and have a natural rhythm when read aloud. Cut out any jargon that acts as filler or that changes your tone. Formality may vary from company to company, but personal statements should always reflect the type of employee or person you are.

What are three tips for writing a personal statement?

• Make sure that your personality comes across in the writing.
• Quantify any accomplishments and include financials where possible.
• If you are at a moment of career change, don't fail to mention your goals.

Common mistakes in personal statements

When writing your personal statement, beware of platitudes. These are clichéd expressions that have become meaningless from overuse. They induce recruiters to roll their eyes and move on to the next candidate. Think of such terms as “an administrative jack-of-all-trades” or “a cog in the wheel’ and being ready for a “new challenge.”  Definitely avoid this list of human resources’ most hated resume phrases. 

Try to be original in your choice of words and ask a friend or family member to take a critical look at your personal statement when you are done. By the way, you should always have someone proofread your entire resume when you think you are ready to send it.

Some people call their personal statements " resume objectives ." This is something else entirely. A resume objective is required when a candidate needs to project their hopes for their next role that differe from their previous experience a little. This objective can then be used to outline the motivations behind a career change and is also common with early-career professionals. 

Does a personal statement need a title? Some resume templates might call the opening statement a summary and others may exclude a description entirely. Either option is fine as employers are conditioned to expect a few lines at the to of a resume to serve as a headline for your job application.

What do employers expect from your resume opening statement?

Sometimes it is useful to consider job seeking activity from the point of view of the end hiring managers. External recruiters are important people to impress, but it is the employers that will be making the ultimate hiring decision. They will be reading lots of resumes, so what would they want to read in your resume opening statement?

• They will want the resume opening statement to be written for them. When you are on the hunt for a new member of your professional family, an intensely personal connection is vital from the first lines.
• They will expect a quantifiable context to your resume opening statement. Impressive words come easily when you really need a job, but backing them up with numbers to demonstrate their scale is less simple.
• They will expect to be impressed. If you cannot impress a specific employer for a specific role with the first lines of your resume, then the role is almost certainly not for you. Nothing to shout about? Move on.

Key takeaways

Think of your CV personal statement as the first 2 minutes of an interview—whether on the phone or in person. The HR manager asks you to “tell me a little about yourself,” and you have a quick minute to set the tone for the rest of the conversation. Similarly, the CV personal statement should include:

• A natural, yet professional CV tone that reflects your personality
• The top reasons your experience makes you a unique fit for this position
• Why this role aligns with your career plans
• Facts and data on your CV that back up your earlier points

Crafting a personal statement for each role will cause some serious thought. What is your essential fit for the role that will make a hiring manager sit up and think "wow, I need to have them on my team?" What would you want to read if you were in their shoes. You will definitely have lots to say, but keep it simple and powerful.

One more good CV statement example:

Expert SEO copywriter with a decade of B2C and B2B experience across three industries. Versatile in writing social, website and long-form copy to convey each brand’s unique tone and message. I cultivated 15 new clients in two years and grew readership by over 200%. I am now seeking to expand my editing and content creation expertise in a Marketing Manager position.

Once you’ve mastered writing your CV personal statement, this clear sense of who you are and what you want will prepare you to pitch yourself during interviews.

How to Write a CV Personal Statement [+4 Real-life Examples]

Creating an effective CV takes time and close attention to detail. You've already included your jobs and experience , and now you want to allow the recruiter or hiring manager to understand the strategic value you can add.

This is when you need to utilize a personal statement at the top of your CV.

How to Write a CV Personal Statement [+4 Real-life Examples] 

What is a Personal Statement? 

A personal statement is a few brief and direct sentences at the top of your CV. The personal statement is also referred to as a career summary or personal mission statement.

This is used to grab the attention of the recruiter or hiring manager and summarizes essential experiences or training that you can bring to this position.

Why do I Need a Personal Statement?

A recruiter or hiring manager is tasked with sorting through an enormous amount of resumes every single day. A personal statement is a way to separate yourself from the other applicants.

This statement summarizes your experience and highlights your unique talents . The CV personal statement is meant to demonstrate why you are the perfect fit for the job. 

Even med students need a medical school personal statement , as it is what differentiates them from all the other students applying. Plus, it allows them to share their personal stories and objectives.

Where do I Start? 

Always begin by reading the job description carefully and thoroughly.

Your personal statement should be tailored to each job description, so it explicitly states the value you’ll bring to the position you are applying. A generic personal statement cannot do that. 

Once you have a solid handle on the job description, you can begin writing. It’s important to keep your personal statement brief, about 50-200 words will do.

Don’t forget that you have your whole cover letter to show some personality and include engaging content.

The personal statement should be a quick summary that highlights why you are the best person for the job. 

You’ll need to decide whether you are writing your personal statement in first- or third-person. This should follow how you've written the rest of your CV.

For example, if you've already written, “I grew and developed a team of 50 salespeople,” in your CV then you will want to keep your personal statement in first-person to match the prevailing style.

No matter what you choose, make sure that you keep it consistent throughout. Do not switch between first- and third-person as that will get confusing to the hiring manager.

Writing a personal statement for your CV in first-person does not mean you need to start every sentence with “I.”

There are ways to craft your personal statement to sound snappy, concise and personal, and here are a few examples to help inspire your personal statement. 

CV Personal Statement Examples

It doesn’t matter what chose as your desired career or how much experienc e you have, use these examples to drive the creation of your own personal statement.

You can take snippets from each or write something completely different. Always remember that your personal statement is a reflection of yourself and should align with your own personal goals and experience.

If these examples don’t fit your exact career, feel free to take some pointers and write yours from scratch. 

#1: Personal Statement Example for Recent Graduate CV

“As a recent graduate from university, with an honors degree in communications, I held several internships within leading organizations, including Bertelsmann. These internships enabled me to gain experience in the field and learn how to serve up valuable contributions in a fast-paced, professional environment.”

Explanation: This example should be customized to include the university you’ve graduated from and any relevant internships. A compelling personal statement always highlights relevant skills and experiences.

In this case, a recent graduate does not have extensive experience in the workforce, so soft skills like experiencing success in a fast-paced work environment and becoming a trusted team member become even more critical.

#2: Personal Statement Example for Returning to the Workforce CV

“A highly motivated and experienced office administrator, I am currently looking to resume my professional career after an extended hiatus to raise my family. Proficient in all Microsoft Office programs, I can lead meetings and work with clients to keep your office running smoothly and efficiently. After spending several years volunteering as an administrative worker for a local charity, I am committed to resuming my professional career on a full-time basis.”

Explanation: After time off from a career, it can be hard to break back into the market. This personal statement outlines the reason for the break, the relevant qualifications and what the applicant has been doing in between jobs.

Any volunteer experience becomes highly relevant when there is no concrete professional experience to draw upon, to demonstrate the use of those skills. 

#3: Personal Statement Example for a Career Change CV

“With over 15 years as a sales manager, I have extensive experience building high-functioning sales teams that consistently achieve budget numbers. In fact, my ability to grow talent led to a 20% increase in annual renewals across the board. Now, after 15 years, I am seeking new challenges to flex my marketing muscles in a fast-paced environment.” 

Explanation: When changing careers , it's essential to highlight skills that are transferable between industries.

In this case, leadership and team-building experience can apply to any industry. Homing in on concrete numbers and percentages increases credibility when applying for a position.

The applicant ends with the reason behind the desired career change. This part is not necessary but may be appealing to some hiring managers who are wondering what the impetus for the career change.

#4: Personal Statement Example for a Experienced Professional CV

“As a friendly, professional and highly trained educator, I am passionate about teaching and have an innate ability to understand student’s needs. Creating a safe and productive environment for optimal learning is my top priority. I’ve worked as a teacher for nearly 10 years in a variety of subjects and my experience and skill set make me the perfect fit for your team.”

Explanation: With more experience comes more skills and a better idea of strengths and weaknesses. Showcasing your passion for the industry is a great way to begin a personal statement, as it shows the hiring manager your dedication to the craft. 

A personal statement can be written in many different ways, but it is ultimately up to you to determine what skills you want to highlight for your chosen position.

You can follow these examples or take learnings from each to contribute towards your personal statement. 

If you understand the job you are applying for and know the unique skill set that you bring to the table, you will have a stellar personal statement for your CV that will get you across the table from the hiring manager in no time.  

Suggested Reading:

• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 43+ Resume Tips and Tricks to Land Your Next Job
• 150+ Must-Have Skills for Any Resume  [With Tips + Tricks]
• How to Answer “Tell Me About Yourself”

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CV Personal Statement Examples and Tips

Your personal statement is the first thing a recruiter or hiring manager will read when flicking through what will usually be a huge pile of CVs. With so much competition, you need a personal statement that grabs their attention for all the right reasons. But how do you write one? Here’s our guide along with a couple of personal statement examples for inspiration.

What is a personal statement?

A personal statement is a concise paragraph that sits at the top of your CV just below your name and contact details and tells the reader why you would be a fantastic asset for their company. It should include a summary of your most relevant skills and experience and give the recruiter an insight into your ambitions and character.

Your personal statement should explain:

• Who you are
• Your suitability for the role and the value you can add
• Your career goals

Conveying all that information in just a few sentences is certainly not easy, but with research suggesting that recruiters spend an average of just six seconds reviewing each CV before deciding whether the applicant is a good fit, you must get it right.

How to write a winning personal statement for your CV

No one has your specific skills and experience, so your personal statement must be unique. However, there are some universal tips you can follow.

• Length, formatting and tone of voice

Probably the biggest challenge you’ll face when writing a personal statement for your CV is keeping it between 50 and 150 words, or around four or five lines of text. It should be clean and concise, formatted consistently and written in the same font and point size as the rest of your CV.

Personal statements can be written in the first (“I am a marine biologist”) or third-person (“Marine biologist looking for”), but whatever voice you choose, keep it consistent throughout your CV.

Recruiters read so much hyperbole and waffle that being honest and understated will help you stand out. This is not The Apprentice, so buzzwords, empty promises and meaningless metaphors should be avoided at all costs.

• Back up your claims

Cliches like ‘hard worker’ or ‘experienced’ are just empty words that recruiters see hundreds of times a day. Instead, establish your credentials with relevant vocational qualifications or professional memberships you have and quantify the level of experience you have. For example, “I am a RICS qualified surveyor with eight years’ experience working for a property development company”.

• Include statistics from your career

Including specific data or statistics in your personal statement will immediately make it stand out from the hundreds of others recruiters read every day. Metrics of success are far more memorable than simply listing your achievements. For example, “I introduced a new lead qualification tool that increased sales by 15 percent”.

• Remove pronouns in the third person

The personal statement on your CV is the one place where it’s okay to talk about yourself in the third person. However, using pronouns, for example, “he is a conscientious worker with 12 years of experience...” is a step too far. Instead, drop the pronouns, so that would become “A conscientious worker with 12 years of experience…”

Personal statement examples

Here are a few examples of personal statements to keep you on the right track and hopefully provide a little inspiration.

Written in the first person by a graduate looking for their first professional role.

I am a recent graduate with a first-class degree in economics, specialising in econometrics and international trade. I have commercial experience in the finance sector courtesy of an internship with a UK corporation, where I developed the technical data engineering skills you are looking for. I have a proven ability to meet deadlines and produce consistently high-quality work, as evidenced by my degree, and would relish the chance to develop my skills within your organisation.

Written in the third person by an experienced purchasing manager looking to climb the ladder.

Purchasing manager with 12 years of experience who wants to progress to a more senior role within the aviation industry. Has developed strong and lasting relationships during previous managerial positions in the sector and wants to put this strong network to good use to add value to your business.

Time to get hired

Writing a winning personal statement that you’re happy with and that summarises your skills and experience effectively in just a few lines will take time. However, using these tips and examples as a guide and editing your personal statement for every role is an important piece of the puzzle.

To hear Guardian Jobs reader Elia’s story and how her Personal Career Management programme helped land her ideal job watch the video .

Personal Career Management can offer you a  free review to assess your needs and to see which programme is right for you.

To book call Personal Career Management on 01753 888 995 or fill in the contact form .

Personal Career Management are Career Management Partners for the Guardian and are a specialist career coaching and outplacement company.

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CV Personal Statement:  Examples and Actionable Tips

Fact: recruiters spend only 6 seconds reviewing each CV. So poorly organized CVs inevitably get discarded. 

Having an effective CV layout is the first step to attracting their attention. And the second step is topping that CV with a compelling personal statement (also known as a personal profile, personal summary, or executive summary).

What is a Personal Statement in a CV? 

A personal statement for a CV is a short and compelling paragraph that summarizes why you’re the most qualified person for the offered role. It tells the reader who you are and what valuable qualifications you will be bringing to their company.

NB : Opening statement, personal profile, personal summary, or executive summary are the other common names for a personal statement. 

Many believe that the work experience section is the most important element of a CV. Yet, it is your personal statement that can end up making or breaking the success of your job application. 

Because it provides the reader with a quick answer to one question they have on their mind: Are you qualified for the job or not? 

Remember: You’ll be directly competing with numerous other applicants with similar skills and work experiences. A compelling CV statement sets you apart by giving the reader a condensed snapshot of who you are as a person. 

Do I Need To Include a Personal Statement On My CV?

The short answer is YES! A personal statement entices the reader to read your entire CV by giving them a preview of your most valuable skills. It also helps you differentiate from other candidates by explaining your background, motivation, and personal character traits concisely. 

In essence, a personal statement helps you express why you are the right choice for the job in one condensed paragraph.

Where Should a Personal Statement Go in a CV?

A personal statement goes into the header area of your CV. Include it right under your name and contact details as a separate, highlighted area. A good personal statement is about 3-4 sentences long and occupies not more than 1/4th of the page. 

Alternatively, you can design a two-column CV and allocate the upper sidebar area for your personal statement. As a recent survey found, 77% of recruiters prefer two-column CVs to single-column ones.

Sample personal statement placement on a CV template

What Do You Write in a CV Personal Statement?

A compelling personal statement summarizes your professional and educational background; highlights the main skills and accomplishments. It can also express your career objectives and/or interest in the particular industry or subject if you’re a current student or recent graduate.  

Personal Statement Examples for CV 

To give you an idea of how to write your statement, let’s look at some examples.

Remember: You need to write a unique personal statement for your CV. Simply copying and using these examples may not be the best move because the sample CV statements won’t reflect your unique experiences and personality. 

Good CV Personal Statement Examples

Employers want to see experts. Therefore, your personal statement must speak directly to your most marketable skills. 

You should never come off sounding desperate or diminish your worth (even if you have been recently laid off ). Use a confident tone with first-person implied and strong verbs to describe your core competencies and other benefits you can bring to the workplace. 

General Jobseeker Personal Statement Example

Highly motivated, fully trained engineer with 15 years of experience in the telecoms industry. Worked with XYZ Telecoms Ltd, Cool Mobile Carrier, and Acme Telco as a field engineer and project team leader. Successfully managed large commercial telecom infrastructure installations. Currently unemployed due to the relocation of the company. Open to new opportunities in NOC. 

Personal Statement CV Example For an Administration Position 

Adaptable and resourceful facilities manager with experience in supporting enterprise-sized organizations in real estate, pharmaceuticals, and manufacturing industries. Strong organizational skillset: Six Sigma, standardized method of procedure (MOP) policies implementation. Was responsible for facilities operations on 2.4 million square feet in a 20-building chemical manufacturing campus, serviced by a 20+ people team of building engineers, electricians, HVAC technicians, and cleaners.

Accountant Personal Statement CV Examples

Below are two samples for a senior and a junior accountant. 

Chartered Accountant 

ACCA-certified accountant for mid-market and enterprise-sized companies. Conducted due diligence and tax audits for FTSE 500 companies. Commenced for a 100% accuracy track record in financial reporting, as well as fast turnaround on complex analytical reviews. Provide on-demand advisory on trust setup, company incorporation, and tax deferrals. 

Account Assistant 

Detail-oriented, certified accounting assistant with experience in payroll administration. Familiar with Gusto, Xero, and Intuit software. Effectively process payroll, benefits, taxes, and social contributions for over 1500 employees per month. Possess a strong foundation in employee classification,  tax reporting, and financial management. 

CV Personal Statement Examples for Students

Whether you’re applying for an internship or looking for a part-time job , a compelling personal is a must-have for a student CV. 

Since your work experience history may be a bit “thin”, you need to persuade the employer via other means — your transferable skills, academic interests, and personal traits. A personal CV allows you to spotlight all of these. 

Remember that you are bringing your energy, dedication, enthusiasm, and willingness to learn to the table. As you will not have any employment history, you need to make sure to get your personality and your soft skills over in your statement.

CV Statement for a Student Looking for a Full-Time Summer Job 

Junior copywriter, enrolled in a BA Writing Program at the University of Manchester (graduation date: fall 2025). Alumni of the 2022 Copywriting Bootcamp program from Matters Agency. Well-versed in target audience analysis, brand positioning, and editorial campaign planning. Writing clips for eCommerce and SaaS brands are available in my portfolio.  

CV Statement for an Internship 

Second-year mechanical engineering student at the University of Leeds, seeking to apply theoretical knowledge in safety system design. Proficient in AutoCAD and completed a series of blueprints for fire and water safety systems as part of my coursework. Fast learner, self-starter, and team player, I’m excited to contribute my technical expertise to a dynamic engineering team.

CV Statement for a Student Looking for a Part-Time Job 

Junior front-end developer (React, Angular JS), seeking a part-time programming position in the Great London area. Current availability is 10-15 hours per week, preferably with hybrid work arrangements. Solid understanding of design systems and UX/UI best practices. Past work experience in finance and eCommerce sectors. 

CV Personal Statement Examples for 16-Year-Olds

Joining the workforce straight after high school makes sense if you want to take a gap year or pursue trade education later on. The wrinkle, however, is that most employers may be wary of your age and lack of experience.

The goal of a personal statement is to dispel those doubts by showing that you’re a serious, mature, and hard-working candidate, eager to learn and hone your craft. 

Personal Statement for a Barista Position 

Genuine coffee lover and frequent guest at Maddie’s Cafe, I would love to join the barista team. As a former head of the prom planning committee, I understand the importance of good teamwork, efficient planning, and following instructions. My main objectives are to learn more about beverage prep and deliver exceptional experiences to customers. 

CV Personal Statement Examples For A Graduate

Your personal statement should focus on your main educational attainments and experiences. If you are applying before you have had your degree results, it is fine to give a projected grade. You can also mention any specific modules you have studied that are relevant to the job on offer and how much you enjoyed working on them.

Remember: Your goal is to explain why you’re interested in this role and what you could bring to the table. 

Graduate Personal Statement Example

Business administration graduate with a 1:1 honors degree from XYZ University. Interested in an entry-level merchandising position within your Commercial Sales Department to expand my knowledge in retail merchandising, procurement, and inventory management. Looking to apply my analytical and data modeling skills for merchandising strategy optimization. 

Personal Statement for High School Graduate 

Energetic and enthusiastic high school graduate (June 2023) with top A-levels grades in English, Maths, and French. Seeking an entry-level role in sales, where I can make use of and develop my language skills. My long-term career goal is to further my language qualifications and position myself as a European sales manager living and working overseas for a global company.

Personal Statement Examples for CV With No Experience

Lack of experience in a particular role or industry should never discourage you from applying. Although you may not tick all the criteria boxes, you still have transferable skills and unique work experiences to showcase.

Moreover, ongoing talent shortages are prompting employees to reconsider their hiring criteria, plus invest more in new hire training and upskilling. Four in five companies now struggle to fill in open vacancies, which is the highest number in the past 17 years. 

So take your chances and apply even if you don’t have sufficient work experience. 

Personal Statement Example with No Relevant Work Experience 

Former front-desk hotel employee, looking for an opportunity to leverage strong service orientation and organizational skills in new roles (Customer Success or Customer Support). Familiarity with appointment booking software, digital chat apps, and CRM software. With my strong commitment to personal growth and my adaptable nature, I believe I could be a valuable asset to customer-centric teams.  

Personal Statement Example with No Industry Experience 

Self-starter with a BA degree in Communication and experience in corporate event management seeking a transition to music festival management. Experienced in organizing off-site events for 100+ people (including location scouting and travel coordination). I thrive in fast-paced environments and am eager to build a strong network of new partners. 

Discover even more personal statements from our collection of CV examples . 

CV Personal Statement For A Career Change

Career change is a big decision, but it can lead to a more fulfilling professional life. Besides, you’re not completely starting anew. Many of the hard and soft skills are quite universal. There is any number of different jobs that need the same set of skills that you have developed, so always try to lead with these and use real-life examples of your experience.

Career Change Personal Statement Example:

Working for the past 10 years as a regional sales manager has allowed me to develop keen skills in building strong working relationships and lucrative networks. Communication skills I developed during my time at my current employer enabled me to win vital contract wins that increased sales revenue by 20% over three years. I am now ready to take on a new challenge and want to work in the charity sector so that I can use my skills to give something back for the direct benefit of others.

How To Write A Strong Personal Statement for a CV 

An effective personal statement summarizes your skills and experience in a relevant way i.e., it indicates how you can be of help to the employer. 

In short, a compelling CV personal statement: 

• Lists your most marketable skills and qualifications 
• Highlights your industry knowledge and work experiences 
• Mirrors some of the key phrases, used in the job description 

And here’s how to write a personal statement that makes a mark.

1. Review the Job Description Once Again 

As you go through the role description, pay attention to the words, used by the employer, to describe the candidate’s requirements, duties, and personality. Keep those in the back of your head. 

These are the keywords you’d want to use all around your CV — in the personal statement, work experience, education, and skills areas. 

2. Do a Mental Tally of Your Skills 

Try to remember the times in your previous work roles when you accomplished notable objectives, went above and beyond expectations , or otherwise did better than your peers.  

Note down everything that springs to mind including your years of experience in a similar role, challenges you took on and the positive results achieved, new projects you kick-started – anything that has close relevance to this new position.

3. Make a Draft Personal Statement 

Write down a sample personal statement. Don’t worry about the length – just put as many details as you’d like on paper. Once you’re done, revisit the job description. See how your personal statement compares to the description. Does it paint a picture of someone who would fit the role? 

4. Edit for Clarity and Briefity 

A good CV personal statement shouldn’t be longer than 3-4 sentences. Take a critical look at your draft version and condense it to the bare essentials: 2-3 main skills, a major accomplishment, and a note on your motivation and/or personal traits. 

Other things that don’t belong in your personal statement are:

• Explanation of employment gaps or present unemployment status 
• Information about hobbies or personal interest 
• Any mention of references or recommendations 
• Irrelevant skills or work experiences 

Want to stand out even more? Add a persuasive opening statement that highlights your strengths as a candidate. 

A compelling personal statement can be the key between your CV making the ‘yes’ pile or the reject bin. Take some time to get your statement right and always write a new one for each job you apply for by mirroring the employer’s language. 

Finally, to give your CV a polishing touch, try out one of our fancy, but free CV templates , coming in multiple styles: professional, modern, simple, and creative!

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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Writing a personal statement for your CV

CV personal statements are like the sales pitch of your CV, but not everyone thinks they're useful. Discover if they're really necessary, how to write a CV personal profile and templates for inspiration

What is a CV personal statement?

A CV personal statement is a concise paragraph or summary, which details what you can bring to a job or company. It's also known as an opening statement, personal profile, personal summary or executive summary.

Sitting at the top of your CV, it's your opportunity to sell yourself to employers and to highlight the relevant skills and experience you possess.

While effectively and succinctly convincing recruiters that you're a good fit for the role, a personal statement gives you the chance to show off your strengths and share your career goals.

'The focus of your CV statement should be to target your offer to employers - why should they hire you and how are you different to other graduates? Therefore, making your personal statement as unique as possible is crucial to ensure you stand out from the crowd,' explains Alex Proctor, careers consultant at the University of Bradford.

Do I need a personal summary on my CV?

Traditionally, almost all CV types include a personal statement but there is some debate about whether you actually need to include one.

Some recruiters and careers advisers believe that personal profiles are one of the most important parts of a CV, as they provide an easily accessible overview of a candidate's ability, while others feel that personal statements are a waste of valuable space and time.

The latter belief is often the case with graduate CVs, as some employers feel that those just stepping onto the career ladder don't necessarily have enough knowledge or experience to warrant a personal statement. Because of this, a graduate's personal profile runs the risk of being bland and generic and stating things that should be a given, such as, 'I'm hardworking and organised,' which is why some recruiters believe that they are best suited to more senior CVs.

So while your CV doesn't need a personal statement, employers spend only seconds looking at application documents. With this in mind, a CV personal statement gives you an invaluable opportunity to make your application stand out as quickly as possible.

Alex believes 'that a CV personal statement is a good idea, because employers often have so many CVs to read through and the personal statement, if clear and concise, can elevate your chances of getting through to the next stage of the recruitment process.'

If you'd like to include a personal statement on your CV it might be best, as a graduate, to focus on your educational background and the career path you'd like to embrace. If you have relevant experiences use these to make your personal statement unique. 'If you haven’t got much work experience, focus on what experience you can extract from your degree,' advises Alex. 'If you have taken part in various projects demonstrate what your role was. Alternatively, if you have written a dissertation, showcase your topic and what skills you have developed from this experience. Employers will value your individuality even if you haven't had masses of practical work experience.'

If you're struggling to give it context and get it right, make an appointment with your university's careers or employability service and ask an adviser to help you hone your writing. 

What should I include in my CV personal profile?

In terms of length, a CV personal profile should be no longer than 150 words. 'It should be short, impactful and aligned effectively with the CV content,' explains David Ainscough, careers consultant team lead and deputy director at the University of Cambridge.

'A personal CV profile should include details of your educational background, evidence of work experience, as well as your career aspirations. You ideally need to ensure you are telling the reader what you can offer skill-wise and don't be afraid to also share any accomplishments,' adds Alex.  

If you're struggling with what to write, break your personal statement down into three parts. Focus on:

• who you are
• what you can offer
• your career aims.

Start by introducing yourself. For example, 'A recent graduate with a 2:1 in English literature from the Hillview University' or a 'Highly-skilled physiotherapist with five years’ experience…'

Next, detail what you can offer the company. Ask yourself why you're suited to the role and cover any relevant skills or experience. If you lack practical work experience instead draw attention to your academic achievements, such as contributing to university publications, which developed written communication, attention to detail and teamworking skills. Or how you applied skills learned on your physical therapy degree during your time as a physio assistant for university sport teams.

Conclude your personal statement by highlighting your career goals. For example, 'I am looking to start my career in the exciting world of publishing and to develop the skills learned through my university studies and internships.'

It's up to you how you present this information; there is no hard and fast rule. However, personal statements are generally displayed as a single paragraph, without a title or subheading. You'll need to keep it consistent with the rest of your CV formatting, meaning that the font size and type will need to be the same throughout your document.

Also, consider the voice and tense you'd like to use. Personal statements can be written in either the first or third person, but you'll need to maintain this voice throughout - don't switch between the two.

Take a look at  how to write a CV .

How do I make my CV personal statement stand out to employers?

• 'Remember that first impressions count so make sure you're giving the recruiter a comfortable reading experience. Layout and clarity are crucial,' says David.
• Tailor your CV personal statement (and CV in general) to each application.
• Be honest. Untruths are easy to uncover and lying on your CV is a criminal offence.
• Provide evidence of skills and experience but remember to keep it brief. For example, 'experienced event manager, who led a team to organise a charity ball for 150 people, raising £5,000 - a 20% increase on previous years.'
• Use the job description to help form your CV personal profile.
• Stick to the word limit.
• Check for spelling and grammar mistakes. The personal summary sits at the top of your CV so any errors will be immediately apparent.
• 'Keep it fresh. It needs to be reviewed in each application you make so consider something new to say each time,' adds David.
• Read it aloud once you've finished writing to make sure it flows.
• Copy and paste from your  cover letter or from online CV personal statement examples. Your personal summary needs to be unique and personal to you.
• Include unnecessary personal information such as your age, marital status etc.
• Use clichés, slang or jargon.
• Use bland, empty statements like 'I work well independently and as part of a team'. This tells employers absolutely nothing about what you’re capable of.
• Overuse buzzwords.
• Include quotes from previous employers.
• Ramble. Recruiters don't have time to read through waffle, so get to the point.

Think about the connotations of the words you use - 'currently studying' implies things might change, 'trying' implies failure, 'might' or 'maybe' sounds like you're not sure. The words you use have power so choose them carefully. You want to sound confident, positive and enthusiastic.

Find out more about the  top 7 CV mistakes .

CV personal statement examples

To help you get started take a look at the following CV personal profile examples.

As a recent graduate from the University of Townville, with a 2:1 honours degree in marketing, I have undertaken internships at industry-leading agencies such as Beyond Imagination and Noah Freemans. These placements have allowed me to develop sector knowledge and gain hands on experience, as well as expand transferable skills such as commercial awareness, communication and negotiation and analytical skills. My career aim is to gain a role which allows me to further my expertise and take on increased responsibility at a market-leading digital marketing agency.

I am a highly motivated 2:1 forensic science graduate from Groveshire University, looking to secure a graduate position that enables me to use and develop my analytical, attention to detail and communication skills. I have gained relevant experience in both scientific and hospital laboratories, which allowed me to build on my problem solving, concentration and team working skills. My career goal is to assume a role that enables me to analyse and interpret forensic data and to eventually move into crime scene investigation.

Remember; avoid copying and pasting ready-made examples. Instead use them as a guide to craft your own, tailored CV personal statement. Take a look at our  example CVs .

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• CV and Cover Letter
• Craft a winning personal...

Craft a winning personal statement for your CV to stand out

8 min read · Updated on April 18, 2024

Let the personal statement on your CV speak volumes about you

You probably have a fairly good idea of how to write a CV . Your employment history , education , and qualifications are relatively easy to pull together as you just need to look at dates, your previous job specs, and what you've achieved over the years.

The personal statement is often the trickiest component of a CV to write. Thankfully, we've got this comprehensive guide to help you write a winning one.

What is a personal statement for a CV?

Your personal statement is a short paragraph that sits at the top of your CV, just below your name and contact details. Diving into three key aspects, this section offers the recruiter or hiring manager a powerful overview of you as a professional:

1.    Who you are

2.    Your suitability for the role and the value you can add

3.    Your career goals 

Why include a personal statement on your CV?

It is estimated that recruiters spend an average of less than 8 seconds reviewing a CV before deciding whether the applicant is a good fit. 

As the personal statement is the first section they will read, it must be powerful and tailored to the job you're applying for to successfully showcase your suitability. If it's not, you're unlikely to convince the recruiter you're the talent they need for the job.

5 tips on writing your personal statement

Before we look at some personal statement examples, let's take a look at the basics. Here are some expert-backed tips for writing a good personal statement on your CV.

1. Keep it short and on point

Keep your personal statement clean and concise. It's typically around four sentences long, or about 50 to 200 words. If you're overshooting that word count, see which nonessential parts can be omitted.

2. Get the layout right from the start

Make sure that your layout is consistent with the rest of your CV's formatting . That means maintaining the same font size , font type, and text justification. Recruiters will notice these minor details, and so it's smart to get ahead of the game here. 

3. Use a heading (if there's space!)

You can add a “personal statement” heading in the same way that you'd title the subsequent sections of your CV. However, if you're tight on space, you can cut the heading as recruiters will know what this paragraph is nonetheless.

4. Choose the right perspective

The first person is acceptable for a statement (“I am an IT professional looking for a job in…”) as is the third person (“An IT professional looking for a job in…”). Choose the point of view that's most comfortable to write in, but, as always, keep it consistent with the rest of your CV.

5. Cut back on unnecessary words

If you're writing in the third person, remove all pronouns. Otherwise, it sounds existentially awkward, rather than objective. For example, “She is a retail professional seeking a management role…” would become “A retail professional seeking a management role…”

How to write a personal statement for a CV

We've looked at the purpose of a personal statement, what it should include, and how it should look on the page. Now let's zoom in on exactly how to write a winning statement.

When writing, keep in mind that the personal statement on your CV is your elevator pitch; it's the equivalent of the “Tell me about yourself” or “Why should I hire you?” question in an interview. Below, we break down what you need to include in your personal statement.

Part 1: Who you are

Your opening statement needs to tell the prospective employer where you stand in your career. 

This introduction could include your current role, years of experience, and what you like the most about your career or professional field. It gives the recruiter a hint of the qualities that make you valuable to the vacancy.

Your first sentence may read like so:

As a successful digital marketing professional with five years specialising in e-commerce, I have recently worked with several global brands in the sector to improve their marketing strategy and boost their reach.

Part 2: Your suitability and value

The next part of your statement should line up with the requirements in the job description and prove your relevant and impressive qualifications.

It's always best to address here the essential job specifications to articulate from the beginning that you're the right person for the job. For example, if the role requires management experience or a certain degree and you have these, say so.

Your middle sentences may look like this:

I have experience in optimising quality digital products via my most recent role and am therefore in tune with the latest developments across the online landscape. As a result, I have devised winning branding strategies for e-commerce businesses that are robust, customer-centric and set for aggressive growth.

Part 3: Your career goals

The last part of your personal statement should be short and snappy as it's reaffirming why you are applying for this vacancy.

It might read something like so:

I am currently looking for a senior branding or marketing management role within the e-commerce sector where I can maintain my strong track record and deliver similar results.

Complete CV personal profile examples

In addition to the samples above, here are a couple of complete personal statement examples to give you an idea of what yours should look like.

For a graduate, written in the third person:

A recent graduate with a first-class BSc degree in Mathematics, specialising in analytics and statistics. Holds commercial experience within the finance sector, thanks to an internship with a corporate UK business, and has resultantly developed technical skills in data science and data engineering. Has a proven ability to meet deadlines, prioritise, problem solve, and maintain high standards having balanced a part-time job alongside studies over the last three years. Now looking to secure a place on a graduate programme that will provide exposure to data science and career progression opportunities.

Addressing a recent redundancy, written in the first person:

I am a skilled and successful Product Engineer within the automotive industry, with an HND in mechanical engineering and seven years of experience in the sector. Having worked in a number of labs handling vehicle-based testing and mentoring development technicians, I am confident in managing teams in a hands-on environment and running new development projects from briefing to sign off. Currently looking for a role that complements my skill set and experience. Available immediately.

Writing your personal statement: common mistakes to avoid  

There are some common profile errors that you should avoid. Steer clear of these popular pitfalls to keep your personal statement as powerful as possible.

Buzzword overload

Are you an extremely self-motivated, ambitious professional with extensive experience and passion for a certain industry? We thought so.

Buzzwords are great, and you'll find them in abundance in job adverts. But it's best to sprinkle just a few through your personal statement as they don't particularly provide evidence of your skill or ability. It's much stronger to show the employer how you're self-motivated and ambitious with an example.

Using a generic personal statement

You might think that your personal statement can work for every application. For the most part, it will, because, in theory, the jobs you're applying for will be similar and match your skill set.

However, you must tweak and tailor your statement (and your entire CV) so that it targets the skills each vacancy requires. Otherwise, it won't be as impactful.

Including too much waffle

As you begin to plan and write the personal statement for your CV, you'll most likely find that you have a lot more to say than you originally thought. Be careful not to overwrite as you may be left with a statement that's clogged with too many adjectives and is clunky to read.

As a rule of thumb, highlight your best bits in your personal statement and save the details for your cover letter .

FAQs about your personal statement 

Now that we've shown you some examples of a personal statement on a CV, there's just one last thing to cover. Here are some frequently asked questions on the topic:

How long should a personal statement be?

When you're writing a personal statement for a CV, your word count should be between 50 and 200 words. Be sure not to waste any space with unnecessary waffle here. 

Does a personal statement have other names?

Yes! The personal statement on your CV may also be called a personal profile, a CV summary, or a professional summary. 

Does a CV (really) need a personal statement?

Yes, most CVs require a personal statement at the top of the page. Use our guide to help you write a summary that grabs the hiring manager's attention for the right reasons. 

Stand out with a winning personal statement

Writing a captivating personal statement on your CV is a quick way to hook potential employers. Make sure that your summary showcases what makes you unique and adds value to your application. 

Still unsure about your personal statement? Get in touch with one of our career experts by requesting a free CV critique today! 

Recommended reading: 

Professional email salutations that work (with examples)

Written communication: definition and examples

How long should a cover letter be and what should it include?

Related Articles:

The 9 best CV makers: compare top features & costs

How to demonstrate teamwork skills on your CV (with examples)

Writing a 16-year-old's CV: tips & examples

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Marketing Personal Statement Examples

What is a marketing personal statement?

Your marketing UCAS personal statement  is a chance to sell yourself to the university admissions tutors and show them why you would make a great marketing candidate. It’s a place to describe your skills and strengths, as well as your career plans and any relevant work experience you have completed.

You are allowed up to 4,000 characters to explain why you are applying for a marketing degree, so you need to make sure your statement is as polished as possible to stand out from the crowd.

How do I write a good marketing personal statement?

Successful marketing personal statements always use evidence to back up what they say - remember to always show, not tell!

You need to convince admissions tutors that you’re a good match for the programme, so if you claim to be committed, organised or inquisitive, then use examples from your life experience to demonstrate this.

To write a great marketing personal statement you need to start early, brainstorm some ideas, and then begin your first draft.

This will then need to be carefully revised and edited before asking family and friends for feedback. Incorporate their comments and suggestions, and see how it is improved before asking them to look at it again.

Read through our marketing personal statement examples above, which will give you an idea of what a good marketing statement looks like.

Make sure you proofread your statement for grammar and spelling before sending it off, and if you feel you need a little extra help, take a look at our personal statement editing services .

What should I include in my marketing personal statement?

Many students choose to start their marketing personal statement by picking a specific topic and explaining why they enjoy it, e.g. consumer behaviour or retail marketing.

Remember that admissions tutors only want candidates that are as passionate about the subject as they are.

As well as your motivations for studying marketing, think about your hobbies and extracurricular activities too. What skills have you learned from these and how will these help you in your marketing degree?

Talk about any work experience placements you have completed, e.g. working as a marketing assistant or digital marketing intern. What did you take away from this experience? Do you feel you have all the necessary personal traits and qualities that make a good university marketing student?

Your wider reading is also important, so it's worth mentioning anything you've read recently that you found interesting and why. This might be in a newspaper, magazine, journal or online. Generally, admissions tutors like students who express their views and opinions, and can back them up with evidence.

For more help and advice on what to write in your marketing personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

What can I do with a marketing degree?

There are many career options open to those wishing to study marketing at university. These include:

• Digital marketer
• Marketing executive
• Media buyer
• PPC specialist
• Public relations officer
• Product manager
• Social media manager

For more information on careers with a marketing degree, please see Prospects and Top Universities .

What are the best UK universities for marketing?

Currently, the best UK universities for marketing are:

For more information about UK university rankings for marketing, please see The Complete University Guide and The Guardian .

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• Marketing graduate CV examples

There is enormous competition for marketing graduate roles, so you want your CV to really wow the crowd if you want to attract the best employers.

To shape a distinctive and captivating marketing CV, follow this step-by-step guide and check out our real-life marketing graduate CV examples.

Guide contents

• Structuring and formatting your CV
• Writing your CV profile
• Detailing work experience
• Your education
• Skills required for your Marketing graduate CV

CV templates 

Marketing graduate CV example 1

Build your CV now 

This example CV demonstrates how to effectively structure and format your own Marketing graduate CV, so that it can be easily digested by busy employers, and quickly prove why you are the best candidate for the jobs you are applying to.

It also gives you a good idea of the type of skills, experience and qualifications that you need to be including and highlighting.

Marketing graduate CV structure & format

The format and structure of your CV is important because it will determine how easy it is for recruiters and employers to read your CV.

If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.

A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go. Check them out below:

Formatting Tips

• Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
• Readability: Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
• Design: It’s generally best to stick to a simple CV design, as funky or elaborate designs rarely add any value to your application. A clear, modern font and a subtle colour scheme work perfectly and allow your skills, experience and achievements to speak for themselves.
• Avoid photos: Logos, profile photos or other images aren’t necessary and rarely add any value – save the space for written content, instead!

Structuring your CV

Divide your CV into the following major sections when writing it:

• Name and contact details  – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
• CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
• Core skills list – A snappy, bullet-pointed list of your most relevant skills.
• Work experience – A structured list of your work experience in reverse chronological order.
• Education – A summary of any relevant qualifications or professional training you’ve completed.
• Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.

Now I’ll guide you through exactly what you should include in each CV section.

CV Contact Details

Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.

You only need to list your basic details, such as:

• Mobile number
• Email address
• Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
• LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.

Marketing graduate CV Profile

Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!

Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.

Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.

Tips for creating an impactful CV profile:

• Keep it brief: The best CV profiles are short, sharp and highly relevant to the target role. For this reason, it’s best to write 3-4 lines of high-level information, as anything over might be missed.
• Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
• Don’t add an objective: You only have a short space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
• Avoid cliches: “Determined team player who always gives 110%” might seem like a good way to fill up your CV profile, but generic phrases like this won’t land you an interview. Recruiters hear them time and time again and have no real reason to believe them. Instead, pack your profile with your hard skills and tangible achievements instead.

What to include in your Marketing graduate CV profile?

• Summary of experience: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
• Relevant skills: Make your most relevant Marketing graduate key skills clear in your profile. These should be tailored to the specific role you’re applying for — so make sure to check the job description first, and aim to match their requirements as closely as you can.
• Essential qualifications: Be sure to outline your relevant Marketing graduate qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

Quick tip: Your CV is your first impression on recruiters, so it’s vital to avoid spelling and grammar mistakes if you want to appear professional. Use our quick-and-easy CV Builder to add pre-written content that has been crafted by recruitment experts.

Core skills section

Underneath your profile, create a core skills section to make your most relevant skills jump off the page at readers.

It should be made up of 2-3 columns of bullet points of your relevant skills.

Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.

Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.

Work experience/Career history

Now it’s time to get stuck into your work experience, which should make up the bulk of your CV.

Begin with your current (or most recent) job, and work your way backwards.

If you’ve got too much experience to fit onto two pages, prioritise space for your most recent and relevant roles.

Structuring your roles

Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.

If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.

Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.

Start with a solid introduction to your role as a whole, in order to build some context.

Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.

“The Marketing Agency is an international marketing consultancy creating print and online marketing materials for multi-sector SMEs. As a Marketing Intern, I draft content to enhance client profiles and brand awareness.”

Key responsibilities

Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.

Keep them short and sharp to make them easily digestible by readers.

• Attending initial client meetings with prospective new clients, taking vital notes on requirements
• Handling requests from printers and ensuring specifications for print material are correct
• Working with photographers, ensuring images capture client’s brand story

Key achievements

Round up each role by listing 1-3 key achievements , accomplishments or results.

Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.

• Launching an email campaign for an SME recruitment firm leading to a 40% increase in registration
• Receiving 100% positive feedback on printed promotional material for a client’s exhibition stand

Next up, you should list your education and qualifications.

This can include your formal qualifications (a degree , A-Levels and GCSEs), as well as sector-specific Marketing graduate qualifications and/or training.

While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.

Interests and hobbies

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

Essential skills for your Marketing graduate CV

Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.

However, commonly desired Marketing graduate skills include:

• Collaboration – Highlight your ability to work effectively with others to create successful campaigns.
• Creativity – Prove that you can think creatively and apply this in multiple ways from words on a page to design concepts.
• Accuracy – Showcase that you have a meticulous and thorough approach to work so that the brand is always portrayed professionally.
• Analytical – Be able to show that you can comfortably handle data to provide strong frameworks for various marketing campaigns.
• IT skills – Demonstrate confidence across a range of platforms from basic office programmes to marketing and CRM software.

Writing your Marketing graduate CV

A strong, compelling CV is essential to get noticed and land interviews with the best employers.

To ensure your CV stands out from the competition, make sure to tailor it to your target role and pack it with sector-specific skills and results.

Remember to triple-check for spelling and grammar errors before hitting send.

Good luck with the job search!