Digital Marketing Case Studies: 35 Examples for Online Success
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How would you like to read the best digital marketing case studies ever published?
More importantly, how would you like to copy the best practices for online marketing that are based on real-world examples and not just theory.
If that sounds, good then you’ll get a lot of value out of this post.
By studying these Internet marketing case study examples and applying the lessons learned in your own digital campaigns, you can hopefully achieve similar results to speed up your online success.
Digital Marketing Case Studies
Content marketing case studies, appsumo grew organic traffic 843% & revenue 340% – omniscient digital marketing case study.
In this digital marketing case study, you’ll find out how Omniscient Digital used a four-part approach to grow AppSumo’s organic website traffic by 843% and the revenue from that traffic by 340$. Includes details on the research process, strategy development, content production, and building links to those web pages.
From 0 to 100,000 Visitors Per Month – Optimist Digital Marketing Case Study
This online marketing case study example shows you how Optimist took a startup called College Raptor from 0 to 100,000 organic sessions per month. It focuses on the big-picture strategy that was used to achieve that result and explains why it worked. This is a good case study example that demonstrates what successful content creation and promotion look like for startup businesses.
American Kennel Club Increased Online Traffic by 30% – Contently Digital Marketing Case Study
If you’re in the animal niche and looking for good Internet marketing case studies that can help you grow your website with content creation, then this article by Contently can help. Inside, you’ll learn how the company used a digital content strategy to increase website traffic by 30% for the American Kennel Club. This method attracted both new puppy owners and seasoned dog lovers and resulted in $26.6 million in content value.
3,532 New Beta Users for alwaysAI – Beacons Point Digital Marketing Case Study
Beacons Point is a digital marketing agency that partners with B2B companies in software and technology to execute results-driven online campaigns. In this case study example, you’ll learn how Beacons Point discerned the right market for alwaysAI, a software company, to target prospects with the content they wanted, and transform the audience into an avid user base using a well-researched Internet strategy and content planning process. As a result, alwaysAI gained 3,532 new beta users, 20,000 monthly website sessions, and a 2,021% increase in traffic within just 10 months.
Online Marketing Strategy Drives 452% Increase In Organic Traffic – Top Rank Digital Marketing Case Study
Check out the full list of 15+ Content Marketing Case Studies here .
SEO Marketing Case Studies
How i increased my organic traffic 652% in 7 days – backlinko digital marketing case study.
Learn how Brian Dean from Backlinko used the “Skyscraper Technique 2.0” to increase his organic SEO traffic to one of his web pages by 652%. It’s also the same approach that helped a brand new post hit the #1 spot on Google within a few weeks. This online marketing case study example is full of screenshots, key findings, and guided steps for you to follow.
From 126 to 121,883 Unique Visitors In Under 6 Months – Ahrefs Digital Marketing Case Study
This digital marketing case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your top business competitors to develop higher-quality SEO content that can gain a large amount of traffic and convert those readers into customers. Read this case study to find out exactly what Northmill did during the search engine optimization campaign to go from 126 unique visitors to 121,883 in under 6 months.
From 0 to 75,000 Visits A Year – Ryan Darani Digital Marketing Case Study
In this case study, you’ll get complete details on the challenges, limits, budgets, and timeframes for a client in the property industry that went from 0 clicks per day to 300-400 on average with only 60 pieces of content on the website. This is a good SEO marketing case study for any business that’s on a tight budget.
How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing Case Study
This is one of the best digital marketing case studies for e-commerce using SEO. Inside, you’ll learn how an e-commerce client grew its traffic by 417% in 8 months. You’ll get the exact SEO strategies deployed, content improvements, and backlink marketing tactics. The results speak for themselves: an extra $48,000 in additional monthly revenue was achieved for a total of 112% increase in overall revenue using a strategic online marketing strategy.
6-Step Process That Generated 150,732 Visits – Robbie Richards Digital Marketing Case Study
In this case study, you’ll learn a repeatable 6-step process that one digital marketer used to get his client to #1 in Google using SEO. This strategy helped him outrank major digital media brands like Mashable, and increase organic website traffic by 11,065% in just 6 months.
Pay-Per-Click (PPC) Marketing Case Studies
32% increase in return on internet marketing ad spend – adshark case study.
Learn how Adshark helped dogIDS, an e-commerce manufacturer and retailer of personalized dog collars and tags, achieve a high return on investment (ROI) for their pay-per-click (PPC) campaigns by analyzing historical search terms, categories, and product performance. This case study example demonstrates how Adshark segmented dogIDs Google Shopping campaigns in a way that allowed for better online bid and budget management.
49% Decrease In CPA – Captivate Search Digital Marketing Case Study
20% increase in subscribers for forbes – adventure media digital marketing case study.
Forbes Magazine has been in circulation for over 100 years; however, with print subscriptions on the decline, the company had to get strategic about bringing in new digital customers. The top goals for this online marketing case study were to increase the number of paid subscriptions. In addition to PPC optimization to attract a broad range of ages, income levels, and genders, Adventure Media also used a strategic video marketing campaign to bring in a new wave of college graduates.
139% ROI for a UK Clothing Brand – Click Consult Digital Marketing Case Study
Roas up 3,197% for natural nutrients – ppc geeks digital marketing case study.
Discover how PPC Geeks improved the Google Ads campaigns for Natural Nutrients and achieved a dramatic increase in revenue (5,789%) and ROAS (3,197%) year over year. Example paid marketing strategies include granular campaign extension, single keyword ad groups, ad copy A/B testing, KPI-focused ROAS, conversion rate optimization, and more.
Check out the full list of 20+ PPC Case Studies here .
Social Media Marketing Case Studies
793,500+ impressions for semrush on twitter – walker sands digital marketing case study, viral oreo super bowl tweet – digiday digital marketing case study.
During Super Bowl XLVII, the lights went out in the stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous digital marketing moment from the people who lived through it so you can gather insights on how to be better prepared for your future online marketing campaigns that you can take advantage of in real-time.
Facebook Posting Strategy That Lead to 3X Reach & Engagement – Buffer Digital Marketing Case Study
Achieving a 9 million audience by automating pinterest seo – digital marketing case study.
This is a good digital marketing case study example for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale online results.
5X Increase In App Installs – Bumble Digital Marketing Case Study
Find out how Bumble, a dating app, used TikTok more effectively for social media marketing by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in digital marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.
Email Marketing Case Studies
Collecting 100,000 emails in one week – tim ferris show digital marketing case study.
This digital marketing case study on email has it all: tips, templates, and code to create a successful email campaign. Discover how Harry’s, a men’s grooming brand, launched its brand online and how it collected nearly 100,000 email addresses in one week. You’ll learn everything they did using the marketing power of the Internet and email so you can try to replicate the results.
The Science Behind Obama’s Campaign Emails – Bloomberg Digital Marketing Case Study
Increasing open rates from 20% to 29% – pipedrive digital marketing case study.
This is one of the best digital marketing case studies on email that any business can learn from no matter the size of the email list. Inside, you’ll find out how Pipedrive used one simple tactic to increase open rates from 20% to 29% that can work with any email software.
25% Reduction In Churn for Peacock – Braze Digital Marketing Case Study
The amazon email experience – vero digital marketing case study.
In this case study example by Vero, you’ll get a complete analysis of Amazon’s email experience for the user. It takes you from the initial subscriber welcome message to email receipts, shipping updates, thank you content, invites, Black Friday deals, the review email, and more. There are loads of data in this case study and useful tips you can gain and use for your own email campaigns to have better success.
Check out the full list of 15+ Email Marketing Case Studies here .
Video Marketing Case Studies
8,000 video views on linkedin – biteable digital marketing case study.
During the rise of #OpenToWork movement that hit the world during the COVID layoff, one digital marketer named Katie got creative to make herself stand out from the crowd for potential employers. Find out how Katie approached video in digital marketing to amass 800 video views, 54 comments, and 100 new connections. This case study includes simple tips you can also use to get noticed on LinkedIn with the power of video.
163 Million Views On YouTube – Dove Digital Marketing Case Study
Dove launched an online marketing campaign called “Dove Real Beauty Sketches”, which was a three-minute YouTube film about how women view themselves. The goal was to ignite a global conversation about the definition of beauty, and this case study proves how video in Internet marketing helped Dove reach their goal. During its launch, the video received 163 million global views, topped the Cannes YouTube Ads Leaderboard, and won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity. Find out how a combination of great content, YouTube Brand Channels, YouTube Ads, and Google Ads led to this beautiful success.
Dollar Shave Club Viral Video – Making a Video Marketer Case Study
How artists and songs go viral – edmprod digital marketing case study.
Although it’s impossible to guarantee that a musical artist or song will go viral, there is a lot to be learned from examples that have gone viral. In this case study, you’ll discover the common threads in every viral music marketing campaign so you can try to use the same strategies for your own music or apply them to an online business.
10X Increase In Video Views – Vireo Video Digital Marketing Case Study
In this example, you’ll find out how Vireo Video helped the “We Are The Davises” YouTube channel 10X its video views. The digital marketing strategy and execution succeeded in driving over 1.2 million subscribers and over 60 million monthly views within 4 months. Inside, you’ll learn about the initial challenges, strategy solutions, and results.
Affiliate Marketing Case Studies
Going from zero to $10k in monthly revenue – contentellect digital marketing case study.
Follow the steps Contentellect has taken to grow an affiliate marketing website from $0 to $10k a month in under 24 months. Includes a breakdown of the monthly costs, income, and traffic.
Zero to $20k/month In a Year – Side Hustle Nation Digital Marketing Case Study
In this case study, you’ll learn how the owners of Finvsfin.com scaled their affiliate website from $0 to $20,0000 per month in one year. Includes strategies on keyword research, how to structure content, ways to attract backlinks, optimization tactics to grow traffic, and more.
How I Made $16,433 With One Product – BloggersPassion Digital Marketing Case Study
Amazon site earns $2,000/month with 100 articles – fat stacks digital marketing case study.
This is one of the best online marketing case studies for affiliate marketers. Dom Wells from Human Proof Designs posted complete details on the Fat Stacks Blog with example content types, content timelines, link types, and link timelines to help other affiliates improve their sites to make more money on the Internet.
Amazon Site Grows from $0 to $4500+ In 4 Months – NichePie Digital Marketing Case Study
In this case study, you’ll learn how NichePie took a famous affiliate marketing website called 10Beasts to $4,500 in monthly earnings in just 4 months. The site then went on to make $40,000 by month 8 and kept growing. Luqman Khan, the owner, eventually sold the affiliate site for over half-a-million dollars. Inside this Internet marketing case study example, you’ll get important insights into the keyword research process, site structure, content setup, SEO, and link building process. This article also includes a lot of screenshots to help you follow along with the online journey to success.
Check out the full list of 10+ Affiliate Marketing Case Studies here .
What Is a Digital Marketing Case Study?
Are case studies good for digital marketing.
Case studies are good for digital marketing because you can learn about how to do digital marketing in an effective way. Instead of just studying the theory of digital marketing, you can learn from real examples that applied online methods to achieve success.
Digital Marketing Case Study Examples Summary
I hope you enjoyed this list of the best digital marketing case studies that are based on real-world results and not just theory.
New online marketing case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on digital marketing.
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8 Real Digital Marketing Case Studies
December 24, 2021 ~
Last updated: May 4, 2023
We’ve put out so many posts covering different marketing strategies and tutorials.
In this list of Facebook ad campaign examples , we covered 7 of our clients’ top m ost profitable Facebook ads…
…and we broke the ads down to show what made them work.
You guys really seemed to find that post helpful.
So in this post, we’re going to follow a similar format, but we’re not limiting the examples to Facebook.
Today, we’re going to walk through some of our top digital marketing case studies using 8 real client examples.
Let’s get started!
8 Digital Marketing Case Studies From Our Clients
Case study #1: moto trax.
The first one on our list of digital marketing case studies is Moto Trax.
It is a snow bike company so he had specific products for a specific audience.
We performed SEO , social media marketing, PPC , and website needs for them.
- SEO, Website, & PPC
We got them 78 first-page Google rankings that resulted in over 77,000 new clicks to their website and $96,664.98 in revenue, in 5 months.
We know that’s a lot to unpack, so let’s start with the SEO process.
SEO is the process of making your website rank at the top of the organic Google search results page.
That is when somebody types in a keyword or search term that’s relevant to your business.
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For example, if someone searches “atlanta social media management company” on Google/Bing/Yahoo (or any search engine)…
…then the site that is search engine optimized the best for that keyword will be the first organic listing.
So we helped them appear on the first page of Google results for 78 keywords.
Now, SEO is usually a long-term approach, sometimes taking 12 months or more to see first page results.
So the major key to achieving these results so fast was their site’s age and history.
Our client had already established some web authority over 5 years but was doing SEO wrong.
Our team was able to successfully come in to:
- restructure their website,
- develop a strategy that included on and off-page optimization, and
- drive top search results.
And while we did perform other services for them, which we’ll get into in a second…
…SEO was a big part of our strategy because of the nature of their business.
Because their products were so specific and niche, it made sense to put their business in front of people actively searching for those specific terms.
That’s what our SEO and PPC services did for them.
So just take a minute to think about your business.
Is the problem your company solves or the solution that your product or service provides something that people Google often?
If you think so, you can confirm by using Google Keyword Planner (it’s free!) to see exactly how often any search term is searched a month.
But for now, we just wanted to point out that even though SEO is usually a long-term approach…
…that shouldn’t deter your company from starting the process if your audience is on Google actively searching for what you offer.
Now as for the social media service we provided for Mototrax, it’s important to note that you can still target a specific cold audience on social media.
But, it’s not guaranteed that they’re actively searching for or in need of your product right then and there when you deliver the ad to them.
So on that note, let’s look at the social media marketing we did for them to see what worked.
We drove over 49,000 Facebook page likes, over 205 thousand video views, and 1,718 leads at $2.00 per lead, from social ads.
So how did we do this and what made it work?
Well to answer the first question, we used specific objective-oriented ad campaigns to fuel their marketing funnel.
We ran a page-like ad campaign…
…that drove Facebook page likes at $0.19 per like – that’s less than a quarter per like!
We ran a video views campaign…
…that drove over 2-05K video views at $.001 per video view.
We used the post-engagement campaign to boost their posts…
…and get over 300,000 engagements at $0.01 per engagement.
And lastly, we ran a conversion campaign…
…to acquire over 1700 leads at $2 per lead.
We’ve said this in other posts, but campaign objective selection is important because they’re optimized by goal.
So a video views campaign is going to show your ad to people within your target audience who are most likely to watch your video.
Whereas if you targeted the same audience with a page-like ad campaign…
…the ad is going to be delivered to people within that audience who are most likely to like your page.
And this is all driven by Facebook’s AI and users’ behavior patterns on the platform.
So that’s why we thought it’s important to show you all the different campaigns we used.
That’s because too often we see business owners who are new to advertising come in and start running engagement campaigns…
…when what they really want are website lead form completions.
Now, the reason all of these campaigns worked is because:
- our client had the budget to fuel them, and
- we were addressing every part of the marketing funnel.
Our client spent over $18,000 in those 5 months but was happy to do so given the returns.
And if you’ve read any of our marketing funnel posts, you know there’s:
- an awareness phase,
- an engagement or consideration phase, and
- a conversion phase
…that your audience usually has to go through in order to become a customer. Check out this post next to learn what marketing funnel means for your business .
Our page likes and video views campaigns helped them garner brand awareness…
…that could later be retargeted to get further engagement out of their new followers and eventually, convert them into leads.
And before we jump into case study #2…
…we also want to invite you to check out our new social media ads training course to fuel your knowledge in social media advertising.
Case Study #2: Royce Chocolate
The next one on our list of digital marketing case studies is for a famous brand of chocolate from Japan.
We helped Royce Chocolate generate a 225.25% return on investment using PPC.
We generated 287 conversions that resulted in $13,686.90 in revenue.
So, a little background on the company, they were voted as the number one gift item in Japan’s gift-giving culture.
But after a few years, their products were eventually made available across 14 countries, including the U.S.
So, they hired us to help increase their brand awareness and online sales via Google Ads.
Similar to what we discussed regarding SEO in the last example…
…PPC is another way to put your website at the top of the search results for any given keyword that you feel is relevant.
The main difference is that with PPC, you’re paying Google directly for that space, and this is reflected by users with the “Ad” symbol next to your website.
It’s a quicker route to get to the top of the search results…
…but the caveat is that it constantly takes money to fuel it. Soon as you stop paying for clicks, you stop appearing there.
Having said that, it is often a great temporary option to start driving immediate sales and get some cash flow coming in…
…while you work on a more sustainable plan like SEO.
For Royce’s Chocolates, they spent $4,208.14 and made $13,686.90 back! So let’s look at how we did it.
We broke their campaigns up:
- by different keywords, and
- by different match types
…based on popular search terms we found in the keyword research we did prior.
Now some of the match types we used in their campaign are no longer available.
The match types available now are broad match, phrase match, and exact match.
So Google’s example here is for the keyword “lawn mowing service.” 3 words, 1 keyword.
If you use “broad match” targeting, your ad will appear when related searches are made such as lawn aeration services.
This is probably the least popular type to use because it’s very loose targeting.
Phrase Match means your ad will only be shown if the search query includes the meaning of the keyword.
For instance, “lawn moving service near me” or “hire company to mow lawn.”
This is the match type that replaced Broad Match Modifier which is what we used in Royce’s campaign.
And then lastly, we have the Exact Match, where your ads will only be shown on searches that have the same meaning as your keyword such as:
- “lawn mowing service”
- “grass cutting service”
So that was our crash course in PPC match types for you.
And for this post, we wanted you to understand that we tested out multiple keywords…
…in addition to testing Broad Match Modifier and Exact Match to drive the results we did for Royce’s Chocolates.
These were the top search ads we used that resulted in their 287 conversions…
…sending them right to the shop page for the collection of chocolates they were promoting.
Now let’s look at a PPC case study for a client from a totally different industry.
Case Study #3: Fox Cities Real Estate
Moving on to the next on our list of digital marketing case studies is Fox Cities Home Buyers is a company based in Wisconsin, USA.
They buy houses, pair up sellers with real estate experts, and help people with selling their properties.
They reached out to us for help with their Google advertising.
We scored 95 conversions for them at $16.05 per conversion…
…which is nothing when compared to the revenue gained by any closed lead in real estate.
We followed a similar approach in that we tested a multitude of keywords and tested them with the BMM match type and exact match type.
These were the top-performing ads.
All of them address pain points that are relevant to their target market including:
- fast closings,
- selling your home in 7 days,
- no fees, and
- no appraisals.
Using verbiage that is eye-catching for their target market, not only got them more clicks to their website, but it helped to acquire the right kind of lead.
People are who looking to buy a home are not going to click on those ads that all start out with “selling your home”, and that’s what our client wanted.
Our ads resulted in almost a 40% increase in their conversion rate.
Now to learn more tips for your real estate marketing strategy , be sure to read this post next.
Case Study #4: Wingstop
Fourth on our list of digital marketing case studies is Wingstop.
It is a restaurant chain that specializes in chicken wings with has locations nationwide, as well as a few international locations.
Wingstop came to LYFE Marketing with a goal to grow their social media.
Specifically, they wanted to increase their engagement on Instagram and Twitter so as to obtain new customers.
And we did just that. We grew their Instagram by over 1,300 and their Twitter by more than 1,200.
Now, there’s a lot of ways to grow your followers organically, we’ve made a few posts about it that you can read.
But the reason we specifically wanted to talk about this client as an example in this post is because:
- We were working with a local restaurant which is not something you see addressed a whole lot in posts like this, and
- We used a specific outreach strategy for their Twitter account.
We would look for people actively talking about wings or being hungry on Twitter.
We’d see if we could verify that they were in the local area, and if so, we’d engage with them from Wingstop’s account.
In this digital marketing case studies example, a local tweeted that they were hungry.
We replied to them from the WingStop account and said, “It’s time to defeat that hunger!” with a mouth-watering picture of their wings and fries.
The user tweeted back and said, “I’ll make a stop today! Omg. It looks so good!”
In a massively automated world, there’s still something to be said for personal, one-on-one engagement.
This is especially when you pair that with an enticing food photo that makes you hungry on the spot.
But for small businesses, and especially local businesses – restaurant or not – engagement methods like this can do a lot for your:
- brand awareness,
- brand recall, and
- customer loyalty.
Case Study #5: Embroidery Store
The next company on our list of digital marketing case studies is The Embroidery Store which is a wholesaler for embroidery supplies.
They have a wide range of products and are known as the leading supplier of embroidery supplies to the commercial embroidery industry.
They came to us after failing to realize profitable sales via Google ads on their own.
Our ads produced 99 conversions which resulted in over $15,000 in revenue for them, so let’s look at how we did it.
We ran ads for different keywords based on different products, again using different match types as well.
These were the top-performing ads that sent people directly to their shop page.
One thing that’s important to note about PPC campaigns is that you’re putting them in front of people who you know ( are at least somewhat interested)…
…because they’re actively searching for a high-intent keyword that’s related to what you offer.
That’s what we did with their ad group here to help them find their niche target audience.
In the ad, you have a limited amount of character space to work with, and for search campaigns, in particular, there is no image.
So you usually want to get right to the point and that’s what our ads did here: “Embroidery Supplies. High quality, low prices.”
Our client spent $5,731.82 on these ads and made a 162.41% return on investment with $15,040.66 in revenue.
Case Study #6: Talijah Waajid
The next one on our list of real digital marketing studies belongs to Taliah Waajid.
This brand is a natural hair care specialist, a master cosmetologist, and a manufacturer…
…of the first complete line of natural and chemical-free hair care products.
Her brand offers hair care products that are specifically created and formulated for naturally curly, coily, kinky, and wavy hair textures.
Taliah Waajid reached out to us to help them with their social media management.
We generated 54,874 fans for them, over 263,000 total engagements, and over 146,000 video views at $0.01 per view.
So let’s look at how we did it.
Similar to Mototrax’s social media campaign , we ran multiple ad campaigns for Taliah to accomplish these different objectives.
We generated her Facebook fans (or page likes) at $0.16 per Facebook fan,
Her post-engagement at anywhere from 1 cent to $0.004 per engagement, which is very low, and her video views at 1 cent per view.
But you can’t just throw some ads up on social media and expect these kinds of results. The magic ingredient was in our planning.
We broke our strategy down into 5 phases.
- Research of Competitors and Customers
- Development of Content and Growth Strategy
- Implementation of Content and Follower Strategy
- Measure and Reporting and
- Optimization Lifecycle
The short version is that we found and targeted her ideal prospects, built a connection with them, and created engaging content…
…to keep them coming back to her page and brand for more.
Case Study #7: The Handkerchief Shop
Next on our list of digital marketing studies is the Handkerchief Shop.
They are a small business that produces custom handkerchiefs for weddings.
The shop has expanded its embroidery options over time so that customers can fully personalize their products.
They came to us to optimize and improve their search engine rankings.
They started with 185 first-page rankings, and we helped them get to 314 first-page rankings.
They even outranked Etsy here for the keyword “custom handkerchief”.
So how did we do it?
We performed thorough keyword research to see which search queries were being used most by their target audience.
Then, we helped them add hundreds of new Google keywords and rise to first page rankings for over 300 of their total keywords.
So again, you can see we’re working with a client that has a specific offering and target market, which is why utilizing SEO works so well here.
The key in this campaign was to be diligent in our keyword research and ensure we were going after industry-relevant keywords…
…while also following Google’s best practices.
If you don’t know, there are actually unethical ways to perform SEO. It’s called black hat SEO.
Black hat SEO is a way to perform SEO in a way that violates the search engine’s policies.
And if the search engine catches you doing it, it is catastrophic for your campaign and business, to put it bluntly.
White hat SEO tactics is what’s considered a search-engine-approved series of SEO tactics that you can follow.
We want to mention it because if you’re adding keywords to your website to rank higher, you don’t want to perform what’s called keyword stuffing.
This is where:
“keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.”
But we’re going to talk about this a little bit more in the next case study so let’s go ahead and move on to our last case study of the day,
Case Study #8: Egyptian Magic
Moving on to the last on our list of digital marketing case studies is Egyptian Magic.
This is a multi-purpose skin cream product made of all-natural ingredients.
Now if you read our top Facebook ad examples post, you’ve seen us talk about this client in that post as well.
But we’re mentioning them here again because we did more than just Facebook ads for them.
We also performed SEO and organic social media management.
For SEO, we helped them achieve 53 first-page rankings.
While for social media management, we helped them acquire 67,233 total new followers across all their platforms.
And if you missed it in our other post, we helped them generate $10,062 in revenue from their social media ads .
They began with 0 first-page rankings, so how did we get them to have 53?
Our main strategy was blog creation.
We wrote blogs for them, and in doing so, we added 1,500 new Google keywords to their content.
As a result, they saw greater visibility with these efforts and started continually yielding more organic traffic and sales.
So what we wanted to mention here from the last example about keyword stuffing is that…
…your content should be equally written for your audience as much as it’s written for Google.
You don’t want to just stick keywords everywhere for the sake of sticking them there- that’s a quick way to be flagged by Google.
What you do want to do is research to see which keywords are being commonly searched by your audience, and create blogs around those topics.
Make sure that your blogs are just as helpful and valuable to your audience as they are optimized for Google.
A lot of times, we see business owners making the mistake of only focusing on one or the other.
- Social Media Management
Now for their social media management strategy, we did a few things to engage their target market.
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We researched their audience and found that their consumers are influenced by and care about an aesthetically pleasing Instagram feed .
So, we would send our client a mockup of what their Instagram feed would look like with our content for the month prior to publishing.
Now, we sent this to them in a Google doc because we were also planning out the copy, hashtags , stories, and more alongside the images.
But if you want a quick and easy way to plan your own Instagram feed, you can download free apps like Preview.
We also reposted consumers’ posts of their Egyptian Magic photos…
…where they had tagged us to further encourage brand awareness and other customers to tag them in their posts.
And lastly, we boosted posts and ran giveaways to further drive post engagement and brand awareness.
This paired with the social advertising strategy that we covered in our other post that helped them to continually find and convert new customers.
And that about wraps up our 8 digital marketing case studies! We know it was a long post but we hope it was helpful to you.
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Boost Your ROI
Understanding Customer Behavior
Creating relevant high-quality content, social media for relationship building, targeting your ideal audience with paid advertising, optimizing your website for search engines, key performance indicators (kpis), seo campaign roi, google ads campaign roi, social media marketing roi, content marketing roi, paid search.
- SEO: Gump's
Programmatic Ads: Hestan Culinary
Landing page and linkedin marketing: learning a-z, social media and e-commerce: locknlube.
- Google Ads: Peet's Coffee
PPC: Simon Pearce
Seo: the mom project, pixel and google tag manager: inkbox, airbnb and spearmint love, common themes and insights, final recommendations, 9 successful digital marketing case studies that boosted growth.
Updated February 2024.
2-min audio summary:
Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency.
Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.
In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.
TABLE OF CONTENTS:
- SEO : Gump’s
- Programmatic Ads : Hestan Culinary
- Landing Page and LinkedIn Marketing : Learning A-Z
- Social Media and E-Commerce : LockNLube
- Google Ads : Peet’s Coffee
- PPC : Simon Pearce
- SEO : The Mom Project
- Pixel and Google Tag Manager : Inkbox, Airbnb and Spearmint Love
Successful Digital Marketing Strategies
In the competitive online world, digital marketing will engage your customers to drive business growth. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.
Here are the top strategies that should be added to every digital marketing campaign to drive measurable results.
When you understand your audience’s wants and needs, it can lead to an exceptional user experience.
In a survey, 94% of respondents stated that a positive experience made them purchase from the same brand again:
But these positive experiences vary, depending on what the customer is looking for.
There are four types of customer behaviors:
- Habitual buying behavior : Customers usually buy the same products from the same brand.
- Variety-seeking behavior : Consumers usually buy alternatives to products to achieve the same satisfaction.
- Complex buying behavior : When customers invest in high-value items or services that aren’t frequently purchased.
- Dissonance-reducing buying behavior : When a consumer is engaged in research but isn’t finding many options.
These behaviors vary depending on the level of involvement, products and industry, and competition between brands.
53% of companies are improving the quality of their content – and for a good reason:
Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The best type of content answers questions and keeps users engaged, all without sounding too promotional.
Popular examples of useful content include:
- Landing pages
- White papers
- Infographics
- Case studies (such as this one)
Creating content for all sales funnel stages is the best course of action. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.
4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.
However, customers no longer want to be bombarded by various promotional posts and ads – they want to build relationships with brands. Businesses should consider the customer experience when creating social marketing strategies. And there are many ways for brands to meet this demand.
- Social listening is an exceptional way to satisfy customer demands while collecting first-party data. Various social listening tools track mentions, hashtags, and other branded terms so you’ll always know how customers feel about your company and products.
- 40%-60% of customers are also using social media as a support channel . Brands should always keep up with their DMs, mentions, and reviews.
- And don’t forget about personalization on social media. 89% of marketers see a good ROI and 40% enjoy higher revenue when using personalization in their campaigns :
In addition to offering exceptional social media customer service, going live and interacting with customers is another way to improve your personalization strategy.
Paid advertising offers many benefits. For example:
- The average paid ad campaign generates a 200% ROI!
- Paid advertising promotes your brand, increasing brand awareness and visibility.
- And since 65% of SMBs and medium-sized businesses have a paid ad campaign , investing in advertising ensures you keep up with the competition.
Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.
Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO:
Remember to:
- Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings.
- Keep an updated blog and optimize your content for high-ranking keywords.
- Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs.
Poring over a case study for digital marketing can be very helpful in visualizing these marketing strategies.
KPIs are quantifiable indicators that prove your progress in your marketing campaign. Marketers can also measure KPIs to plan future campaigns, improve existing strategies, and create a basis for decision-making.
Here are the most vital KPIs for marketing:
- Traffic growth : Measures the increase of website visitors over a specific timeframe.
- Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.
- Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session.
- Revenue increase : How much money your business made in a certain period. Businesses often compare revenue increases over past periods.
In our digital marketing case study examples below, you’ll see how we tackle each of these KPIs.
Calculating ROI for Different Digital Marketing Channels
Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. Every marketing channel comes with various strategies to calculate ROI.
Here’s a snapshot of each.
Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies. This can include any investments, such as tools and the personnel you hire or outsource to complete these tactics.
SEO ROI also varies by industry. All businesses can use a tool like Google Analytics to measure revenue from organic searches:
Certain industries, notably e-commerce companies, should also measure sales from organic search traffic. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).
Once you have these figures, you can subtract the revenue you made from SEO from your investments.
To calculate Google Ads ROI, Google suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs. That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.
While tracking Google Ads conversions and purchases are the best ways to calculate paid ad ROI, your chosen method depends on your goals. Consider other goals, such as downloading a white paper or signing up for a free trial.
Social media marketing can be part of many strategies, such as a lead generation campaign . Some brands may also use social media to improve their brand awareness. This is why calculating your social media ROI depends on your goals.
You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers.
Since content marketing involves many blog posts, videos, infographics, and other forms of content, many marketers calculate their ROI based on the total investments in a given time period.
Use this formula to calculate your content marketing ROI :
In this figure, you’ll add your overhead costs to get the investments, and you’ll find the return by adding your sales numbers. By subtracting and dividing the return by the investment and multiplying that figure by 100, you’ll get a percentage.
Now, let’s dive into a digital marketing case study for each of nine marketing areas.
9 Successful Digital Marketing Agency Case Studies
Now that you know what exactly goes into a marketing strategy, let’s take a look at nine of our digital marketing case studies that showcase these strategies while taking you through the challenge, strategy and execution.
This case study is of a client that is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign.
The client had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services. The company desired to build user demand with a social and search advertising strategy. They desired a full-funnel strategy, targeting leads at every stage of the buying process.
We created a comprehensive paid strategy for search engines. We also used LinkedIn to establish our client as a leader in their niche to increase organic traffic.
For the paid search strategy, we targeted brand traffic, high-intent brand interest, and competitor searches. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent.
We also used their LinkedIn page to establish the client as a leader in their niche. This helped to grow customer lists, improve their digital marketing efforts, and grow website traffic.
The client experienced a 24% increase in lead submissions. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%.
In only three months after paid search and LinkedIn campaign launch, the client achieved a 24% increase in conversions.
SEO: Gump’s
Gump’s San Francisco is a specialty goods store selling various home decor and jewelry items. After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics .
Gump’s doesn’t have many challenges as far as digital marketing is concerned. They had successful sales in 2021 and set goals to surpass these revenue records.
For this digital marketing case study, we used cross-selling and digital marketing to retain existing customers while utilizing Google Search and Shopping to attract new customers.
We invested in paid ads across various channels while expanding its Google Search and Shopping strategy. We optimized Gump’s product listings for the home decor category, ensuring that we targeted their audience.
Gump’s surpassed their 2021 sales goals. Their year-over-year sales are increasing by 92%, solely attributed to marketing. This led to a 79% increase in overall revenue. They achieved an over 40% increase in web traffic, a 79% increase in total orders, 104% Google ROI in the home decor category, and a 32% return customer rate.
By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend.
By targeting the home decor category on Google and retargeting existing customers, we conquered Gump’s 2022 sales goals with digital marketing and drove sales and revenue growth.
Hestan Culinary sells high-quality pots, pans, and other cookware that’s backed by Michelin-star chefs. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.
Hestan Culinary sells chef-grade cookware. While this is great for professionals, it doesn’t target the casual cooking enthusiast or those trying to cook more at home. Hestan Culinary’s products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop.
Hestan Culinary needed to drive sales growth while improving its ROAS. This is why we expanded to programmatic ads with a full-funnel digital marketing approach. We used StackAdapt to reach a qualified audience, using different tactics to nurture them down the sales funnel .
Through the programmatic advertising StackAdapt strategy, we implemented catalog and native feed units for a stronger-performing ad campaign. By targeting qualified audience members immediately, Hestan Culinary improved its ROAS while increasing conversions.
After the first month of the campaign, Hestan Culinary achieved a 218% increase in conversions and a ROAS that went from 1.91 to 9.20. We sustained these metrics for over 45 days after the launch, and Hestan Culinary achieved more revenue.
Hestan Culinary not only achieved more conversions and revenue, but programmatic advertising improved its full-funnel digital marketing strategy.
Learning A-Z sells science and literacy blended learning products to students at Pe K-6 grades. We helped them with two strategies: landing page testing…
…and purchasing licenses by targeting school administrators on LinkedIn:
Learning A-Z’s original landing page had far too many external links and CTAs, which very likely confused customers. They were also looking to increase sales for licenses on LinkedIn.
First, we redesigned their existing landing page. We focused on simplifying their design so as not to deter customers away from their products and services.
To increase license sales, we used LinkedIn’s Job Title Targeting function to find school administrators and used digital marketing to target these consumers.
For the landing page, we created 1-2 CTAs driving conversions per page. We used one of two buttons for these CTAs: “Free Trial” or “Order Now.”
For the licenses, we used LinkedIn’s tools to write specific job titles that narrowed down the list of candidates to those with K-5 grade school administration roles.
The redesigned landing page resulted in 73% more “Order Now” clicks, 42% more “Free Trial” clicks, and 125% more conversions.
By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Since then, Learning A-Z has achieved a 5.47 ROAS.
Learning A-Z’s simplified landing page resulted in more conversions. While they had some success on LinkedIn in increasing licenses, Facebook Admin resulted in a better ROAS.
LockNLube sells various greasing products and parts for cars. Single Grain helped them with various digital marketing strategies: optimizing for Amazon and eBay:
…along with developing a media strategy with a heavy emphasis on TikTok ads:
LockNLube wanted to optimize its product listings for Amazon. Since they were heading into their peak season, they wanted to increase top-of-funnel awareness with various digital marketing strategies.
LockNLube was also struggling with eBay’s new marketing tool, Promoted Listings Advanced. However, there were few bidding controls.
We gave LockNLube’s Amazon digital marketing strategy a complete makeover, rewriting their titles and descriptions. We also scaled Amazon ad spending.
For eBay , we used keyword bidding to make up for what eBay’s Promoted Listings Advanced tool lacked.
For TikTok , we took LockNLube’s previous creatives and re-optimized them for TikTok.
In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.
For Amazon , we implemented A+ digital marketing content for their Amazon product listings, A/B testing all images and content.
For eBay , we took top-performing keywords from Amazon and Google to begin their eBay campaign. We also added competitor keywords to the campaign. To test the success, we separated all keywords into three groups: Brand, Nonbrand, and Competitor. We observed these keywords to see which keywords were converting.
For TikTok , we redid the creatives to make them more creative and entertaining. In addition to the advertising and marketing campaigns we added to their overall media strategy, we also implemented “frequently bought together” features.
Re-optimizing LockNLube’s Amazon page resulted in 54% revenue growth year over year while also maintaining ROAS. Optimizing their content led to over 100% increases in sessions and an increased 24.7% conversion rate.
For eBay , there are 21% more clicks, 74% more impressions, and 12%, with ROAS increased at 110%.
For TikTok , their engagement rate and CTR were fantastic while keeping CPCs and CPMs low. Since we didn’t achieve as good of a ROAS from direct response, we came to the conclusion that TikTok is better as an upper-channel digital marketing tactic.
From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase. We launched eight new channels, which resulted in a 42% increase in AOV, a 68% increase in paid traffic, and an 18% increase in the average YOY customer return rate.
We drove revenue for LockNLube thanks to the launch of eight new digital marketing channels and re-optimizing their existing Amazon, eBay, and TikTok strategies.
Google Ads: Peet’s Coffee
Peet’s Coffee sells high-quality coffee and tea, sourcing the best beans and leaves. They reached out to Single Grain to improve their Google Ads strategy.
Peet’s Coffee has excellent brand awareness and digital marketing campaigns but had very little presence on Google Ads. Even though they saw a return from their existing strategy, growth was still stagnant.
We focused on Google Ads and optimized their campaign for different types of keywords, as well as revamped the ad copy.
We bid on high-ROI keywords , such as branded and product name terms. We rewrote the ad copy to fit the landing pages better and focus on the UVP of the product. We also tested non-branded keywords, scaling them to improve their ROI.
Peet’s Coffee saw a 455% increase in revenue and 676% more orders, all with a 158% increase in ROAS and a reduced 72% cost per order. This was thanks to our efforts aligning searcher intent with ad copy.
Revamping Peet’s Google Ads strategy resulted in huge sales growth while improving ROAS.
Simon Pearce is an entrepreneur who reached success by selling handmade pottery and glassware. He approached Single Grain to improve his ROAS on his paid search campaign.
Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023. Not only that, but CPC was up by 168%.
We realized the rising CPC was directly affecting Simon Pearce’s ROAS. To cut back on costs, we created a manual bidding strategy and scrapped the previous automated bidding campaign.
Even though branded digital marketing keywords are some of the most affordable, Simon Pearce was spending more than he was getting in return on these search terms. We experimented with manual bidding and doing away with their previous automated strategy to try and improve the ROAS.
Early digital marketing results were extremely strong. By manually bidding on keywords and watching spend, we decreased his CPC by 60% and improved their ROAS by 135%. These tactics didn’t compromise impressions; Simon Pearce achieved a 60% CTR and a 17% increase in impression share.
This digital marketing case study shows that using manual bidding on Google Ads improved ROAS for Simon Pearce.
The Mom Project (TMP) is a recruiter that connects talented women to companies and job opportunities. They reached out to Single Grain to decrease their costs per lead in their digital marketing campaign.
While The Mom Project had a digital marketing search campaign, it was failing to capture total search demand. They needed a solution to decrease their costs per lead while better targeting their audience.
Single Grain revamped TMP’s search copy to target a qualified audience better. We also separated the job titles into different audience signals, giving Google a better idea of the audience we were trying to target. We used Performance Max to find qualified clicks.
The digital marketing audience signals we created for the strategy were Custom Segments (keywords related to hiring intent), Interests (audience members who connected with TMP based on interests and demographics), and Your Data (people who previously interacted with TMP).
From here, we were able to redo customer lists, assess lead quality, use location targeting and bid adjustments, and create ad schedules. Performance Max leveraged automation to find qualified clicks on display, search, video, discover, and Gmail, lowering costs.
By using Performance Max, we achieved a lower CPA and CPC, down 51.3% and 91.2%, respectively. Performance Max also helped us use this data to target TOFU audiences.
By using Performance Max, we were able to improve TOFU digital marketing search demand and improve CPA for The Mom Project.
This digital marketing case study targets remarketing for three brands: Inkbox, Airbnb, and Spearmint Love. We collected data on revenue and conversions from these brands to determine the impact of our remarketing campaign.
- Inkbox is a temporary tattoo company that wanted to retarget marketing leads on Reddit, hoping it would lower their CPA.
- Property rental giant Airbnb used Google to improve vendor collection, prevent bottlenecks between operations and marketing, avoid unnecessary tagging replication, and minimize snippet size.
- Kids clothing and accessories company Spearmint Love used Facebook to retarget moms.
- For Inkbox’s social marketing retargeting, we used a Reddit Pixel that captured a larger audience and tracked conversions.
- For Airbnb , we implemented Google Tag Manager and built a data layer.
- For Spearmint Love , we added Facebook Pixel to automate audience targeting, simplified ad creation and targeting, and tracked ROAS.
- For Inkbox , the Reddit Pixel helped us understand Inkbox’s Reddit audience, so we were able to customize messaging and creatives to target their consumers. This helped return customers to the sales funnel.
- For Airbnb , Google Tag Manager launched new programs, tools, and vendors quicker. It also cut tag deployment to hours (was previously at days).
- For Spearmint Love , we integrated Facebook Pixel with their BigCommerce platform, which boosted their business and resulted in more hires from within.
- For Inkbox , we helped them achieve 1.5x higher CTRs and lowered CPAs by 86%.
- For Airbnb , we helped them achieve an 8% increase in website speed, more optimizations, accurate data collection, and a better ROI.
- For Spearmint Love , we helped them achieve a 38x ROAS, with 14.6x of that figure return going toward Facebook. Their advertising success also led to a 12x YoY growth in revenue.
By enacting a remarketing strategy for Inkbox, Airbnb, and Spearmint Love, we helped these brands achieve more CTRs and revenue growth on various social media platforms with improved ROAS, CPAs, and ROI.
While all of these digital marketing case studies are different, there are many parallels between these brands:
Many of these brands executed their own advertising strategy but were struggling to improve their ROAS on their own.
Because of higher CPCs, this made achieving an ad return even more difficult.
Single Grain’s digital marketers had to think outside the box for these clients, using strategies such as manual bidding and relying on unconventional social media platforms such as Reddit.
Some of these platforms, such as eBay, lacked essential advertising marketing strategies with their own tools, so we implemented additional strategies to increase impressions and CTRs.
Here are our overall final recommendations:
- While many businesses can handle an ad strategy DIY, trusting a digital marketing agency like Single Grain will result in the most conversions and the best ROAS.
- Use different tools, such as Performance Max and Pixel, to better entice your target audience.
- While advanced advertising technology such as programmatic ads can increase conversions, manual tactics, such as bidding, can still keep costs down.
- Less is more, especially when it comes to ad copy and landing page design.
- Diversifying your channels and targeting specific audiences on those platforms is the real revenue driver for TOFU targeting.
- Don’t overlook the power of remarketing to an existing audience.
Because of the complex world of digital marketing, even the biggest companies may need help with their campaigns. That’s why they hired professional digital marketers.
While all these case studies are different, they have one thing in common: We increased impressions and revenue while improving ROAS.
By diversifying their platforms, adding new channels, and revamping existing strategies, our digital marketers helped these brands increase web traffic, sales, and return customer rates.
Seeking help from a professional is also a smart idea when creating a new ad strategy, especially if you have low brand awareness and don’t know your target audience. This way, you know you can convert leads while achieving exceptional ROAS.
Remember: Reading a case study on digital marketing (or, better yet, several case studies) can help you learn not only what kind of success can be had, but how exactly the marketing agency you’re thinking of hiring went about it.
If you’re ready to level up your business, Single Grain’s digital marketing experts can help with paid ads, SEO, content marketing and more! 👇
Digital marketing case studies faqs.
Case studies in marketing are comprehensive analyses of specific instances where marketing strategies and campaigns were employed to achieve business objectives. These case study examples of digital marketing focus on real-world examples, detailing the challenges faced, strategies implemented, and outcomes achieved.
They serve several purposes, including:
- Educational Tools: Marketing case studies are used as teaching aids to illustrate marketing concepts and strategies in action, helping students and professionals understand how theories apply in real-life scenarios.
- Evidence of Success: For businesses, they provide evidence of successful marketing strategies and can be used to showcase their achievements to potential clients or stakeholders.
- Strategic Planning: They offer valuable insights into what worked or didn’t work in certain situations, aiding in the formulation of future marketing strategies.
Right here! Just scroll up to read 9 case study examples of digital marketing tactics!
Otherwise, marketing case studies can be found across various platforms and publications, both online and in print, including:
- Business Schools and Academic Journals: Many leading business schools publish case studies on marketing strategies and business management. Journals such as the Harvard Business Review are renowned for their extensive collection of case studies.
- Company Websites: Businesses, especially digital marketing agencies, often publish case studies on their websites, showcasing successful campaigns or strategies they’ve implemented for clients.
- Marketing Blogs and Websites: Websites dedicated to marketing and business strategies, such as HubSpot, MarketingProfs, and Forbes, frequently feature case studies and success stories.
- Professional Associations: Organizations like the American Marketing Association (AMA) provide resources, including case studies, to their members.
Examples of case study topics in marketing could include:
- Launch of a New Product: Analyzing the strategy behind introducing a new product to the market.
- Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market.
- Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
- Social Media Campaigns: Analysis of a campaign that leveraged social media platforms to achieve specific marketing objectives.
- International Marketing: How a brand successfully entered and established itself in a foreign market.
Again, just scroll up to read this blog in which we provide 9 examples of digital marketing case studies!
Here’s a quick example of a company using targeted social media advertising to increase brand awareness and sales. For instance:
- Objective: A small e-commerce brand aimed to increase its online sales by 30% over three months.
- Strategy: The brand decided to utilize Facebook and Instagram advertising, targeting users based on their interests, previous interactions with the website, and demographic information.
- Implementation: They created a series of engaging ads featuring user-generated content, reviews, and special promotions. The campaign also included A/B testing of ad copy and visuals to determine what resonated best with their target audience.
- Outcome: The campaign led to a 40% increase in online sales, exceeded the initial goal, and also grew the brand’s social media following significantly.
This digital marketing case study example showcases the power of a well-planned and executed strategy, highlighting the importance of targeting, content, and continuous optimization in achieving marketing goals.
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33+ Best Digital Marketing Case Studies [2021 Update]
- June 16, 2020
Looking for some inspiration for your digital marketing?
The best thing you can do is read up some real-life, practical digital marketing case studies.
But see, good case studies are few and far in-between…
...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.
Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.
So, let’s dive right into it.
Ready, set, go!
33+ Digital Marketing Case Studies [All Channels]
Looking for a specific digital marketing channel you want to read up on?
Feel free to skip ahead:
SEO Case Studies
Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.
- 0 to 200,000 monthly organic traffic in 2 years.
- Ranked #1-3 for extremely high CPC keywords (20$ CPC+).
Case Study Summary:
Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.
- Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
- We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
- Did keyword research to identify and prioritize top keywords for the company.
- Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
- Used superior content UX to make the blog extremely easy to read.
You can find the full SEO case study here.
2. Backlinko - 652% Organic Traffic Increase in 7 days
- Increased organic traffic to one of their webpages by 652% in 7 days.
- Ranking went from the middle of the second page on Google to #5.
Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...
- Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
- Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
- Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
- Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.
Check out the detailed steps for the Skyscraper Technique 2.0 here.
3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate
- Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.
Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).
- Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
- Followed the skyscraper technique and created even better content than what was ranking at the time.
- Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
- Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.
Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.
Looking to read the complete case study? Go here .
4. GotchSEO - Squeeze Page That Converts at 74.5%
- Set up a squeeze page that converted at 74.5%.
Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.
- Created a well-structured landing page & ran retargeting ads to it.
- Presented his offer through a benefit-driven headline.
- He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.
You can check out the complete case study here .
5. Online Ownership - Winning in Local SEO for a Competitive Industry
- Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .
Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.
- Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
- Mentioned info on long-term airport parking companies, got them to share the content once it was live.
- The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
- The business started appearing within the local pack for almost all main search queries within the city.
Check out the full case study here.
6. Kaiserthesage - The Definitive Guide to Enterprise Link Building
- Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.
Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:
- Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
- Compiled list of high-authority brands that were likely to link back to them.
- Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
- Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
- Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.
You can find the full enterprise link building case study here.
7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months
- Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
- The site grew from a tiny blog to one of the most popular tea blogs on the internet.
Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.
- Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
- Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
- Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
- Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.
You can find the full case study here.
8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits
- Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
- Captured 2,335 emails.
Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:
- Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
- Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
- Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
- Inserted a pop-up and lead-box to start generating subscribers from the blog post.
- Promoted content on Quora and relevant online forums.
- Set up social automation to share content automatically
- Submitted content on to relevant scoop.it pages.
- Used 4 different outreach strategies to build high-quality backlinks.
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9. Apollo Digital - $25,000+ From A Single Blog Post
- Content piece went viral, generating $25,000 revenue in business from a single blog post.
- 20+ leads, and over 11,000+ in page views over the first month.
Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).
- Researched a topic that dealt with major pain points for SaaS founders.
- Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
- Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
- Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
- Ran ads on Quora, Facebook, Reddit, and Twitter.
Check out the full content marketing case study here.
10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post
- Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.
Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.
- Created keystone content on HubSpot’s growth strategy.
- Promoted it to his fans: inner circle, social circle, and outer circle.
- Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
- Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain
Check out the full content distribution strategy case study here.
11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting
- Increased blog referral traffic by 58.09%.
- Achieved a 5.47% CTR for blog redirect popup.
iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....
- They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
- To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.
Check out the full iSpionage case study by OptiMonk here.
12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing
- 11,304 website visits in 2 weeks.
- 245% increased in referral traffic compared to the same period of last year.
- More than 100 new high-quality domains linking to the site.
During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.
- Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
- Created an infographic of all the real-life locations where the TV show was filmed.
- Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
- Promoted infographic on GoT fandom and other ‘geek’ sites and forums.
Check out the full content marketing strategy used and the case study here.
13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year
- Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
- Generated 1M+ visitors to the website.
YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.
- Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
- Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
- Published 200+ articles over a few months to achieve explosive growth.
14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product
- Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
- The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.
CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.
- Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
- Used data-driven on-page optimization for high potential pages.
- Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
- Reached out to relevant media outlets and pitched founder interviews and other relevant stories.
You can see the full Fieldwire content marketing case study here.
15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
- Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
- Gained 2.5M annual revenue total.
In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.
- Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
- Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
- Focused on making the product sticky and reducing churn rate.
- Created unique content based on data, gave away everything they knew, and started growing steadily over the year.
See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.
16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing
- Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.
GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.
- Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
- Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
- Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
- Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.
Find the full GrooveHQ $5M content marketing case study here.
17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it
- Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
- Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.
Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:
- Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
- Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
- The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.
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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign
- Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
- Achieved over $900K in funding.
BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:
- Set up one campaign per country ads and set the objective to ‘Conversions’.
- Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
- Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
- Created lookalike audiences for the best-performing audiences.
- Reached a 9x ROI for some of the campaigns.
Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.
19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend
- Generated $36,449 in revenue from $4,159 ad spend,
- Gained 769 new email subscribers and 128 new Facebook page likes.
Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.
- Ran ads a week before the course opened to get email newsletter opt-ins.
- Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
- Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
- Created ads focusing on urgency and scarcity when bonus packages were starting to expire.
You can see the full Facebook Ads case study here.
19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads
- $520K+ in monthly sales with 3.79x ROAS through the funnel.
- 2.35x ROAS at top-of-funnel, spending $100k+/monthly.
Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:
- Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
- Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
- Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
- Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.
Check out the full agency eCommerce business Facebook ad case study here.
20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks
- Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
- Increased number of weekly subscribers from 10 to 51 (400% increase).
Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.
- Tested 6 different ad headlines and 3 ad images.
- Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
- Deleted 3 more ads with headlines that were not resonating with the audience after that week.
- Found the winning combination by end of week 4 and continued running that ad.
You can see the full Facebook advertising case study here.
21. Leadpages - From 4% to 40% conversion
- Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.
Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.
- Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
- Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
- Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.
Check out Jenny’s full Facebook ads case study here.
22. Brian Downard - $194 in Facebook Ads into $100K in Sales
- Generated $106,496 in patio furniture sales from $194 in Facebook ads.
Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;
- Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
- Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
- Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
- Included a clear CTA for them to get in touch with the sales team.
You can find the full Facebook ad case study here.
23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study
- Top ads gathered 1,000+ likes and shares for a budget of $8.
- Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.
Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:
- Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
- Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
- Promoted 1 article for 2 days with an 8$ budget for 30 days.
- Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.
Check out the full spending $4 per day on Facebook ads case study here.
22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120
- Spent $520 and acquired 6 new clients for local mental health counselors.
- Gained $6,120 in revenue over 3 months.
Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:
- Built a new website for the client & optimized it for conversions.
- Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
- Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes
Check out the full AdWords case study here.
23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak
- Costs dropped by $10,000 while conversions remained the same.
- The cost per conversion dropped from $87 to $16.
- Impressions dropped by 72% while CTR went up 103%.
- The conversion rate rose from 6% to 18%.
Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.
- SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
- Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
- Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.
You can find the full PPC case study here.
24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic
- Increased conversions by 252.94% (from 17 to 60).
- Decreased cost per conversion from £154.28 to just £34.37.
Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.
- Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
- Created a new landing page focusing on their priority, high-profit services.
- Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
- Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.
You can find the full increased dental PPC leads case study here.
25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business
- Increased year over year sales for local business by 30% in 30-days
ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.
- Created unique ad groups and ads for the client's most profitable keywords.
- Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
- Set up negative keywords and turned on audience demographics in Google Analytics
You can find the full google ads local business case study here.
26. BoxCrush - AdWords Success Story
Helped an industrial client who had a lot of impressions but very little clicks:
- Increase CTR from 2.41% to 3.89%
- Decrease CPC from $2.24 to $2.17 in 1 month.
BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.
- Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
- Built Ad Groups within each campaign and created ads targeting audiences with each group.
- Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
- Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
- Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.
27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month
- Grew website from 0 to 10K visitors in a month.
- Grew email list from 173 to 2,322 in 3 days.
Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.
- Created a simple landing page to capture emails before the site was live.
- Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
- Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
- Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
- Reached out to niche influencers for interviews to drive referral traffic.
- Tracked daily results and goals to stay accountable.
See the full marketing plan and the whole growing website case study here.
28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling
- Gained a 289% increase in new visitors’ traffic site year over year.
- Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.
PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:
- Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
- Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
- Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.
See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.
29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales
- Grew by 200% year on year and hit £41M in sales in nearly 7 years.
- Achieved a cult-like following.
Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.
- Only selected specific influencers with strong Instagram engagement and following to gain credibility.
- Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
- Partnered with fitness and lifestyle influencers on TikTok.
- Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
- Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.
Check out the full Gymshark influencer growth story here.
30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year
- Grew monthly revenue from $98K to $625K in 12 months.
- Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.
Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.
- Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
- Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
- Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
- Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).
You can find the full webinar marketing case study by ConvertKit here.
31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
- Tripled reach from 44,000 to 150,000+ people per week on Facebook.
- Increased average daily engagement from ~500 to 1,000+.
- Posts started reaching between 5,000-20,000 people
Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:
- Noticed that the more they posted on Facebook, the less reach they received with each post.
- Started posting only entertaining and educational content.
- Posted only once or twice on Facebook and curated content to increase engagement.
- Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
- Boosted posts that were already performing well to amplify the reach.
You can find Buffer’s complete Facebook posting strategy here.
32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing
- More than 9,300 users took part in their game.
- Received 8+ million impressions on Twitter.
SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..
- Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
- Aligned campaign with a global event (Easter).
- Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
- Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.
Check out the full step-by-step guide to gamification marketing case study here.
33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%
- Gained 2M+ new followers on Twitter, Facebook, and Instagram.
- Gained 126% more tweet responses, increasing customer engagement.
- Over 1,300 tweets tagged and analyzed to uncover actionable insights.
The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.
- Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
- Identified opportunities to develop channel-specific content to make the best of each social media channel.
- Used Hootsuite to adapt to the new social media strategy and to track and analyze results.
See the full British Museum social media case study here.
34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR
- Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.
Ahrefs used a mix of different SaaS marketing strategies to grow their brand.
- Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
- Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
- Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
- Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
- ...And a LOT more.
See the full case study here.
And that’s a wrap!
Ready to 10x your business through digital marketing now?
We hope the above case studies were helpful and you can use them as inspiration to drive amazing results.
For more industry-leading digital marketing content and tips, be sure to check out our blog .
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5 Case Studies of Successful Digital Marketing Campaigns
Hold onto your hats, marketers!
Did you know digital marketing spending is set to explode, reaching a mind-boggling $ 786 billion by 2026 ? And with social media ad spend hitting over $70 billion in the US alone , there’s no denying the power of a killer online campaign.
But here’s the thing: it’s not just about throwing money at ads. Successful campaigns in 2024 are a strategic dance – they blend social media with a whole symphony of channels for a knockout customer experience.
Think of it like this: Personalizing your message? That’s the move that turns casual shoppers into loyal fans.
Ready to see how top brands are doing a successful digital marketing campaign? I’m dissecting 5 real-world campaigns that nailed this formula and reaped the rewards. Get ready for digital marketing strategies – inspiration and a blueprint for your own marketing success await.
- Beyond the Love Fest: Slack's Winning Formula
Ideas to Adapt This Digital Advertising Strategy
Tips to steal for your business, ideas for your business, lessons for your business, case study #1. slack.
Slack’s meteoric rise in the competitive business communication space can be largely attributed to their genius understanding of a simple concept: customers love to talk about products they adore. Here’s how they turned this digital marketing campaign into marketing gold:
- The “Wall of Love” Campaign: This brilliant tactic involved a dedicated Twitter account (@SlackLoveTweets) that amplified positive user testimonials. This effortless social proof machine did wonders for brand reputation and encouraged even more glowing commentary.
- Easy Sharing = Participation: Using X (formerly Twitter), a platform already beloved by users, removed any participation hurdles.
- Feedback Loop: Praise wasn’t just for show – the team used those rave reviews to refine their product and deliver what users really needed.
- The Power of Visuals: Tweets with included images got more traction and showcased how Slack integrates into people’s work lives.
Beyond the Love Fest: Slack’s Winning Formula
Slack’s success goes beyond a single campaign. Here’s why they continue to compete with giants like Microsoft Teams:
- Relentless Focus on User Experience: From its inception, Slack was built with the user in mind. Easy setup, intuitive design…it removes the tech friction that bogs down other platforms.
- Real-Time = Real Connection: In a world demanding instant communication, Slack delivers. This keeps teams on the same page and fosters a sense of camaraderie.
- Customizable and Integrations-Friendly: Slack’s open approach lets it play nicely with countless other tools, creating a tailored work hub. This flexibility is invaluable to businesses.
The Bottom Line: Slack proved that listening to customers and showing that they matter is the recipe for building not just a loyal user base, but passionate brand advocates.
Want to implement aspects of this for your own business? Here are some ideas:
- Run a testimonial campaign: It doesn’t need to be as fancy as “The Wall of Love.” A simple social media hashtag or even a dedicated landing page can get people talking.
- Turn glowing testimonials into visuals: Tweets, infographics…make that praise eye-catching.
- Pay attention to even the smallest bits of feedback. That’s where your next big feature idea might be hiding.
Case Study #2. UNIQLO
UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born:
- The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes. This gamified the promotion, making it fun.
- The Reward: Codes unlocked either free t-shirts (who doesn’t love free stuff?) or tempting e-commerce discounts. Plus, a gentle push toward signing up for the newsletter for future deals.
- The Viral Touch: The experience was shareable on social media, letting satisfied customers spread the word and get their friends involved.
Why This Was Marketing Magic
- The Power of “Free”: Giveaways always pique interest, and those t-shirts were a brilliant way to get people to try the product.
- Bridging Online and Offline: The billboards drove people to the digital campaign, and the campaign funneled real-world shoppers into their online ecosystem.
- Beyond Just a Sale: While the initial goal was sales, UNIQLO also used this to build their email list, ensuring those new customers could be nurtured later.
The Impressive Results: 1.3 million video views, 25K new email subscribers, and a whopping 35K new customers speak for themselves.
- Gamifying the experience: Can you add a code-finding element, or a contest, to your campaigns?
- Freebies are your friend: It doesn’t have to be t-shirts; a free sample or exclusive content could work just as well.
- Think about the share factor: How can you encourage participants to organically spread the word?
Case Study #3. Airbnb
Airbnb understood that to stand out, they couldn’t just offer rooms – they had to sell the feeling of travel. Here’s how they did it:
“Made Possible By Hosts” Campaign: This heartwarming video used real guest photos and a nostalgic soundtrack to evoke that “remember that epic trip?” sensation. It subtly showcased great properties while focusing on the emotional benefits of those getaways. ( Watch Here )
“Belong Anywhere” Campaign: This was about ditching the cookie-cutter hotel experience and immersing yourself in a destination. Airbnb positioned itself as the key to local adventures, belonging, and transformation through travel. ( Watch Here )
Key Takeaways
- Video is KING: They invested in both short, shareable how-to videos and longer, emotionally impactful ones.
- UGC is Your Goldmine: User photos and stories provided powerful, free content while also building that vital trust factor.
- Sentiment Sells: Airbnb didn’t bog down ads with facts; they used music, imagery, and storytelling to tap into that wanderlust in viewers.
The Success: These campaigns weren’t just pretty to look at; those 17M views for “Made Possible by Hosts” and the global reach of “Belong Anywhere” translated into real bookings.
Why It Matters: Airbnb disrupted an entire industry by understanding that:
- Experience Matters More Than Specs: They sell adventures, memories, and that feeling of connection, not just a place to crash.
- Authenticity Wins: User-generated content is relatable and trustworthy, which is key in the travel industry.
- Don’t just show the product, show the FEELING: How will your product or service transform a customer’s life?
- Run Contests for UGC: Get those customer photos rolling in. Offer a prize for the most “adventurous” or “heartwarming” shot.
- Showcase Your Brand Personality: Was Airbnb’s tone all serious? Nope. They were fun, sentimental, and a little cheeky, which fit their brand image.
Could You Partner with Airbnb? This case study also begs the question: for businesses in the travel or hospitality space, an Airbnb collaboration could be marketing magic.
Case Study #4. Lyft
Lyft realized they already had a killer product – their challenge was getting MORE people to try it. Enter the power of referrals:
- The Hook: Simple referral codes were sharable via the app, email, or even text. This made it a snap for riders to spread the word.
- The Reward: Free or discounted rides. This wasn’t a measly $5 off; it was significant enough to make riders really want to tell their friends.
- The Viral Loop: Refer a friend, get a discount. Friend uses Lyft, they get a discount…you see where this is going.
Why This Was Smart
- Low-Cost, High-Yield: Traditional advertising is pricey. Referrals are fueled by happy customers, which is way cheaper.
- The Trust Factor: People trust recommendations from people they know infinitely more than some billboard.
- Scalability: This successful digital marketing strategy grows with their user base – the more satisfied riders, the more potential advocates.
The Bottom Line: Lyft didn’t just make a clever campaign; they built a referral system into the core of their app, ensuring growth wouldn’t be a one-time thing.
- What’s Your Incentive?: Freebies, discounts, exclusive content – what will actually make your customers want to share?
- Make It EASY: Don’t make them jump through hoops. One-click sharing options are essential.
- Track and Reward: Who are your top referrers? They deserve some extra love (maybe even a tiered rewards program).
Case Study #5. Sephora
Sephora understood a key weakness of e-commerce: you can’t try on a lipstick through a screen. That’s why they went all-in on innovative tech:
- The App as a Virtual Dressing Room: AI and AR are game-changers. Their app lets customers try on makeup from anywhere, boosting confidence in online purchases.
- Closing the Loop: Smart, eh? The app connects right to their e-store; a few taps and that virtual lipstick is in your real-world cart.
- Personalized to the Max: Using shopper data, the app tailors the experience, offering tailored recommendations that increase the chance of buying.
Why This Isn’t Just Cool, It’s Genius
- Overcoming Obstacles: They addressed a key pain point of buying cosmetics online. Less hesitation = more sales.
- Omnichannel FTW: They don’t just exist online; there’s an in-store connection too. That app? It helps you there as well.
- It’s about the EXPERIENCE: Sephora knows beauty is fun, and their digital strategy reflects that with virtual try-ons, quizzes, etc.
- Solve a problem: Don’t just add tech for the sake of it. Find a pain point in your customer journey and see if there’s a tech solution.
- The “Experience” Factor: Can you add interactive elements, gamification, or a personalized touch to your digital presence?
- Data Is Your Friend: If you’re collecting it, USE it. Tailored offers, recommendations…these keep customers coming back for more.
Final Thought on These Successful Digital Marketing Campaigns
These case studies showcase the importance of being adaptable, customer-focused, and not afraid to try new things. The digital marketing landscape is constantly evolving, but by understanding the core principles of what makes people tick, your business can craft truly impactful online marketing campaigns.
The Power of Emotion & Experience
- Best marketing campaigns aren’t just about features; they tap into feelings . Airbnb evokes the thrill of travel, Slack reminds us of the joy of smooth team communication, and Sephora makes buying makeup playful.
- Ask yourself: What does my product/service let customers feel and how can my content marketing capture that?
User-Generated Content is Marketing Gold
- The campaign featured like Slack’s “Wall of Love” and Airbnb’s focus on guest photos prove that real-world stories beat slick ads every time.
- This builds trust and provides endless free content.
- How to get started? Contests, easy-to-use “review” features on your site, and incentivizing social media platforms’ shares.
Omnichannel is the Future
- Both Sephora and UNIQLO masterfully blurred the lines between online and offline experiences.
- The target audience wants to engage with brands on their terms . Be present on social, have a mobile-friendly site, and if possible, find ways to integrate the in-store experience.
Word-of-Mouth Still Reigns Supreme
- Lyft’s referral program is a reminder that happy customers are your best salespeople.
- Don’t focus solely on gaining new customers; ensure your current ones feel so valued they can’t help but spread the word.
- Tips: Loyalty programs, excellent customer service that goes the extra mile, referral incentives
Tech is Your Tool, Not Your Master
- Sephora’s AI and AR try-ons are impressive, but the core goal is solving a problem for customers.
- Avoid using tech just to be trendy. Focus on how it can truly enhance your customer’s journey.
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27 Case Study Examples Every Marketer Should See
Published: September 05, 2024
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, I’ll go over the definition of a case study and the best examples to inspire you.
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What is a case study?
Marketing case study examples, digital marketing case study examples.
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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.
This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.
A great case study also has research and stats to back up points made about a project's results.
There are several ways to use case studies in your marketing strategy.
From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.
Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.
In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
Key Learnings from the Directive Consulting Case Study Example
- Give relevant context in the client overview section. This gives readers essential background information on the client.
- Offer a step-by-step breakdown of the strategy, including initial actions and subsequent adjustments. This helps readers understand the reasoning behind each decision.
27. “ Vena Solutions Case Study ” By Siege Media
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Showcase your company's success using these free case study templates.
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Digital Marketing Case Studies
In-depth studies of some of the world's most innovative brands.
Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling
Showing 1 - 24 of 39 Case Studies
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Great Digital Brands
HSBC: Driving Digitization in Banking
Temu: The Discount Ecommerce Disruptor
Slack: Blowing Up the Business Communications Realm
Starbucks: Connecting People through Coffee
Airbnb: Welcoming the World, Transforming Travel
A Juicy Future for Lemonade Insurance
Spotify: The Great Audio Disruptor
Dove: A Spotless Approach to Digital Marketing
Glossier: A Thoroughly Modern Beauty Brand
Aviation American Gin: Using Humor to Lift Spirits
The Enduring Innovation and Magic of Disney
Wimbledon: Match Point for Digital Marketing
McDonald’s: Through the Golden Arches to Global Dominance
LEGO: The Building Blocks of a Modern-Day Superbrand
Revolut: From Start-Up to Super App
Walgreens: Convenient Healthcare for All
Gucci: From Leather Goods to Digital Fashion Success
Zillow: Unlocking A New Chapter in Real Estate
Facebook: Shaping the Digital Future
Nike: Always Ahead of the Curve
Stripe: Driving the New Era of E-Commerce
Netflix: A Marketing and Business Powerhouse
Tinder: Taking Dating into a Dystopian Future?
Johnson & Johnson: Big Pharma Pioneers on the Front Line
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- Asia, Australia & New Zealand
- Europe, Middle East & Africa
- United States & Canada
- Latinoamérica
Brand Marketing Case Studies
This collection features brands and content creators that used video and other digital tactics to drive innovation, connect with their consumers, and drive brand and business metrics. Learn about best practices, creative executions, and how brands achieved success through digital.
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Comedy central’s innovative search/youtube strategy sends fans on an internet-wide easter egg hunt, fiat's 500x crossover ad drives audience engagement on youtube, how orkin's youtube content strategy exterminated the 'ew'-factor and boosted brand awareness, gillette wins with a digital-first approach for gillette body, how maybelline new york’s eye-catching youtube campaign dared consumers to 'go nude', driving sales for retailers with youtube's trueview for shopping, l'oréal canada finds beauty in programmatic buying, rosetta stone embraces mobile video to generate 10x increase in site traffic, new balance races past pre-order goal with youtube trueview and google lightbox ads, how budweiser won the big game with "puppy love", jcpenney optical boosts in-store traffic and brand exposure with google advertising, how activision reached over 2m subscribers on youtube, aéropostale partners with youtube star bethany mota to drive leads, sales and fans, mondelēz international improves campaign effectiveness with google’s brand lift solution, visit california lifts intent to travel to california with a unique experience on youtube, toyota drives engagement with first +post ads campaign, brand usa boosts travel intent 22% with 'discover america' campaign, kraft serves up a fresh take on food with a side of google, hyatt brings its brand experience to life with google solutions, ehealth boosts brand awareness with google display ads, sunrun uses google's brand lift solution to measure campaign recall, topshop reinvents its london fashion week show on google+ and engagement triples, chevrolet drives brand awareness for its new traverse, unilever's 'project sunlight' shines with 77 million youtube views, mercedes-benz france's immersive youtube experience fuels shift in brand perception, youtube and broadway: a cinderella story, chef jamie oliver's food tube: a recipe for youtube success, the record breaking love affair between evian® and youtube, nextiva attracts new customers with youtube trueview ads, vice's youtube success: growing sustained viewership through breakout videos, land rover finds success with engagement ads.
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5 Unique Digital Marketing Case Studies that Every Business Professional Should See
Published on: July 15, 2021
Businesses often rely on digital marketing to increase their brand awareness and bring in new customers. However, if the marketing efforts aren't effective, they can turn into a waste of time and money. In many ways, effective digital marketing is a process of trial and error. For this reason, a digital marketing case study can be a valuable source of guidance for today's business students and professionals, enabling them to learn from the results of others rather than having to start their own trial-and-error process from the beginning. As a business administration degree student, understanding and evaluating real-world marketing tactics is key to developing a solid foundation for your business career. With that in mind, let's take a look at five unique digital marketing case studies that you can use to inspire new ideas and hone your own future digital advertising strategy.
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Case Study #1: Fanatics Boosts Traffic Through Content Marketing
When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website, it turned to content marketing as a solution . Fanatics chose a three-pronged approach for their content marketing campaign, one that included timely sports articles meant to coincide with current sporting events, evergreen content related to various events throughout sports history, and articles that capitalize on new trends and developments in the world of sports as they happen.
This strategy of producing both evergreen and trending content enabled Fanatics to establish itself as a desirable news and entertainment resource for sports fans all over the country. Thanks almost entirely to their content marketing campaign, Fanatics saw a 1,100% increase in organic search engine traffic along with a 230% increase in the number of ranking keywords on their website. The company's content marketing efforts also enabled it to publish high-profile features on popular sites such as Yahoo Sports, The Score, and USA Today.
Case Study #2: Wholesaler Drives Visibility and Conversions with Social Media Marketing
Case study #3: amazon leverages crm to become e-commerce giant.
Customer relationship management (CRM) is the process of managing interactions with customers to facilitate beneficial outcomes. Much more than simple customer management, CRM uses data processing to divide customer lists into a wide range of segments and formulate various interactions designed to speak to the needs and desires of each specific segment. If you would like a case study of a company that has leveraged innovative CRM with outstanding results, you need not look any further than the e-commerce giant Amazon.
As one of the first companies to really leverage CRM to its full potential, Amazon developed a CRM strategy that takes into consideration every possible interaction that the company has with its customers—from the user interface of the Amazon website to customer service interactions to data mining used for targeted marketing emails. Through this emphasis on CRM, Amazon has managed to create one of the most customer-friendly experiences you will find in the e-commerce sphere—and the results of these efforts are obvious. In 2020 alone, Amazon was able to boast a staggering $386 billion in revenue.
Case Study #4: The American Egg Board Boosts Organic Traffic Through SEO
Case study #5: revecent increases conversion rate with holistic ppc campaign optimization.
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Advertising case studies: Analyzing successful campaigns and strategies
- Post author By support
- Post date September 26, 2023
Step behind the scenes of some of the most captivating advertisements ever created.
This collection of advertising case studies unveils the secrets behind their success , revealing groundbreaking marketing campaigns and extraordinary creativity.
From billboards to social media, prepare to be inspired as we delve into the world of innovative advertising strategies.
advertising case studies
Advertising case studies provide valuable insights and inspiration for marketers and advertisers by showcasing successful ad campaigns across various mediums.
These case studies include print advertising, digital advertising, experiential advertising, radio advertising, cause-related advertising, and innovative marketing campaigns.
They serve as valuable resources to learn from and apply to future advertising strategies.
Key Points:
- Advertising case studies offer insights and inspiration for marketers and advertisers.
- They showcase successful ad campaigns across different mediums.
- The case studies cover print, digital, experiential, radio, cause-related, and innovative marketing campaigns.
- These studies are valuable resources for learning and applying in future advertising strategies.
- Marketers can learn from the strategies and techniques used in the case studies.
- Case studies help marketers stay informed and stay ahead in the advertising industry.
Sources 1 – 2 – 3 – 4
💡 Did You Know?
1. Advertising case studies have been used as valuable tools in the industry for over a century, with the earliest recorded case study being published in 1895. 2. The famous Volkswagen “Think Small” campaign, which is often cited as one of the most successful advertising campaigns of all time, was based on a real advertising case study that aimed to rebrand the German car company in the American market. 3. In 1995, an advertising case study titled “Got Milk?” was responsible for significantly boosting milk sales in California after it found that nearly 7 out of 10 Californians did not have milk in their fridge at any given time. 4. The iconic Apple “1984” Super Bowl commercial, introducing the Macintosh computer, was based on an advertising case study that explored how viewers could be engaged through storytelling and evoke an emotional response. 5. In 2015, an advertising case study titled “The Ice Bucket Challenge” became a viral sensation, raising over $115 million for the ALS Association. This campaign not only raised funds but also generated enormous awareness about amyotrophic lateral sclerosis (ALS) and the urgent need for further research.
Print Advertising Case Studies
Print advertising remains a powerful medium for reaching target audiences. Below are two case studies highlighting successful print advertising campaigns that showcase effective strategies, creativity, and audience engagement.
One notable case study is Apple’s “Shot on iPhone” campaign. Apple featured high-quality photographs taken by iPhone users in various print ads. This campaign not only showcased the capabilities of the iPhone camera but also actively engaged iPhone users by featuring their own photos. The “Shot on iPhone” campaign generated widespread user-generated content and fostered positive brand sentiment.
Another print advertising success story is Coca-Cola’s “Share a Coke” campaign . Coca-Cola replaced their logo with popular names on their bottles and cans, promoting sharing and personalization. This campaign achieved remarkable success by boosting sales and generating significant buzz on social media. People eagerly searched for their names or shared photos of their personalized Coca-Cola products.
These case studies exemplify how print advertising can effectively leverage creativity and audience participation to achieve successful outcomes.
Digital Advertising Case Studies
Digital advertising has revolutionized the advertising industry, offering new opportunities for targeting, personalization, and interactivity . The case studies in this category explore successful digital advertising campaigns that leverage innovative strategies and technologies .
One remarkable example is the Old Spice “The Man Your Man Could Smell Like” campaign . Old Spice utilized a combination of social media, viral videos, and personalized video responses to engage with their target audience. The campaign went viral, generating millions of views and increasing sales significantly.
Another digital advertising success story is the Airbnb “Live There” campaign . Airbnb created an interactive website that allowed users to explore various destinations as if they were locals. The campaign effectively showcased the unique experiences Airbnb offers and generated positive brand perception.
- Old Spice “The Man Your Man Could Smell Like” campaign:
- Utilized social media, viral videos, and personalized video responses
- Went viral, generating millions of views
Increased sales significantly
Airbnb “Live There” campaign:
- Created an interactive website
- Showcased unique experiences Airbnb offers
- Generated positive brand perception
“Digital advertising has revolutionized the advertising industry, offering new opportunities for targeting, personalization, and interactivity.”
Experiential Advertising Case Studies
Experiential advertising aims to create memorable experiences and connect with consumers on a deeper level . These case studies highlight successful experiential advertising campaigns that effectively engaged audiences and left a lasting impact .
One standout case study is the Red Bull Stratos space jump . Red Bull sponsored Felix Baumgartner’s record-breaking skydive from the edge of space, creating an incredible live event and amplifying the brand’s association with extreme sports and adrenaline . The campaign generated massive media coverage , brand exposure , and increased brand loyalty .
Another notable experiential advertising campaign is the Nivea “Sunscreen Ad” campaign. Nivea created a print ad embedded with a solar-powered paper bracelet that could be torn off and worn as a UV monitor . This innovative approach not only educated consumers about the importance of sun protection but also provided them with a practical tool . The campaign received widespread attention and increased brand credibility .
- Red Bull Stratos space jump:
- Amplified brand’s association with extreme sports and adrenaline
- Generated massive media coverage and brand exposure
Increased brand loyalty
Nivea “Sunscreen Ad” campaign:
- Educated consumers about sun protection
- Provided a practical tool with the solar-powered paper bracelet
- Received widespread attention and increased brand credibility
Radio Advertising Case Studies
Radio advertising is still relevant in the digital era, as it can effectively reach and engage specific target audiences. Two case studies highlight the success of radio advertising campaigns that made use of this medium’s unique features.
One noteworthy campaign is GEICO’s “Hump Day” commercial. This ad featured a talking camel that humorously emphasized the excitement of Wednesday and the potential savings with GEICO. The catchy and memorable nature of the ad turned it into a cultural phenomenon and effectively promoted the GEICO brand.
Burger King also had a successful radio advertising campaign that utilized sound effects to simulate the sizzling sound of their burgers. This creative approach captured the attention of listeners and generated cravings for Burger King’s products.
- GEICO’s “Hump Day” commercial:
- Featured a talking camel.
Emphasized Wednesday and savings with GEICO.
Burger King’s campaign:
- Utilized sound effects to mimic the sizzle of their burgers.
Cause-Related Advertising Case Studies
Cause-related advertising connects brands with social or environmental causes, creating a sense of purpose and generating positive brand associations.
P&G’s “Like a Girl” Campaign : One remarkable cause-related advertising campaign is P&G’s “Like a Girl” campaign. The aim of this campaign was to change the negative perception of the phrase “like a girl” and empower girls and women. The emotionally and thought-provoking ad generated millions of views and widespread positive sentiment. It also had a significant impact on brand loyalty.
Dove’s “Real Beauty Sketches” Campaign : Another notable cause-related advertising campaign is Dove’s “Real Beauty Sketches” campaign. Dove created a video that highlighted the difference between how women perceive themselves and how others see them. This campaign sparked conversations about beauty standards and body positivity, positioning Dove as a brand that celebrates real beauty. The video went viral, reaching millions of viewers and significantly increasing brand awareness.
- These campaigns effectively aligned brands with meaningful causes.
- Both campaigns generated widespread positive sentiment and increased brand loyalty.
- The “Like a Girl” campaign aimed to empower girls and women by challenging stereotypes.
- The “Real Beauty Sketches” campaign promoted discussions about beauty standards and body positivity.
“Like a Girl” and “Real Beauty Sketches” are two successful cause-related advertising campaigns that have made a lasting impact on brand perception.
Innovative Marketing Campaign Case Studies
Innovation in Advertising: Showcasing Successful Campaigns
The modern media landscape is crowded, making it crucial for advertisers to innovate in order to capture consumers’ attention. Below are some case studies that demonstrate successful marketing campaigns that broke traditional norms and generated a significant buzz.
One noteworthy example is Blendtec’s “Will It Blend?” series on YouTube. In this campaign, Blendtec used their blenders to blend unconventional objects like iPhones and golf balls in a humorous and engaging manner. The videos quickly went viral, garnering millions of views and effectively showcasing Blendtec’s blending prowess.
Another standout campaign is the Dollar Shave Club’s launch video. This video, featuring the company’s CEO, employed humor, directness, and straightforward messaging to promote their subscription-based razor service. With its viral nature, the video attracted a massive influx of new customers within a matter of days.
“Advertising case studies are invaluable resources for marketers seeking inspiration and insights into successful campaigns.”
By studying these case studies, marketers and advertisers can gain valuable lessons and strategies to create effective and memorable advertisements . Whether it’s print, digital, experiential, radio, cause-related, innovative, outdoor, social media, television, or mobile advertising, these campaigns serve as inspiration to elevate advertising efforts.
Key Takeaways from the Case Studies:
- Blendtec’s “Will It Blend?” campaign demonstrated the power of humor and engagement in capturing consumers’ attention.
- Dollar Shave Club’s launch video highlighted the impact of humor, direct messaging, and viral marketing in attracting new customers.
- Advertisers should constantly seek innovative approaches to stand out in a cluttered media landscape.
- Successful campaigns often involve thinking outside the box and breaking traditional advertising norms.
- Studying case studies provides insights and inspiration for creating effective and memorable ad campaigns .
What are case studies in advertising?
Case studies in advertising are detailed accounts that showcase the strategies, accomplishments, and triumphs of an advertising agency in achieving marketing goals and overcoming obstacles. These case studies serve as invaluable tools for organizations to exhibit their expertise, capabilities, and unique approaches in working with clients. They provide a tangible representation of the agency’s track record, demonstrating how they effectively engage with customers and deliver positive outcomes.
Through compelling narratives, advertising case studies highlight real-life examples of successful campaigns, shedding light on the agency’s problem-solving skills and creative thinking. By outlining the objectives, challenges faced, and the ultimate achievements, these case studies offer insights into the agency’s effectiveness and their ability to meet client expectations. They serve as persuasive ammunition during the sales process, enabling organizations to illustrate their value proposition and convince potential customers of their ability to deliver exceptional advertising solutions.
What are some examples of a case study?
Case studies have proven to be a powerful tool in gaining valuable insights into various fields beyond psychology as well. For instance, in the field of business, the case study on Apple Inc. explores their innovative marketing strategies and how they achieved global success. Another intriguing example is the case study on the Chernobyl disaster, which analyzes the environmental and social impacts of the nuclear accident, providing valuable lessons for risk management and safety protocols. These diverse case studies offer a unique perspective on complex situations, enabling researchers and professionals to understand and learn from specific events or individuals.
What is a good case study?
A good case study is one that shines a spotlight on the customer’s journey, highlighting their accomplishments and showcasing the brand’s role in their success. By putting the customer at the center of the narrative, it allows readers to connect with their story on a personal level, making it more relatable and engaging. A compelling case study goes beyond simply promoting a product or service; it celebrates the customer’s achievements and the support they received, inspiring others to envision themselves achieving similar results.
What is case study in digital marketing?
A case study in digital marketing is a detailed analysis of a specific marketing campaign or strategy that primarily focuses on digital platforms and channels. It involves examining the effectiveness of the approach in reaching the target audience, driving engagement, and achieving desired outcomes. By scrutinizing the tactics, metrics, and outcomes of a digital marketing initiative, a case study in digital marketing provides valuable insights into the success or failure of certain strategies, helping marketers make informed decisions and optimize future campaigns. With the increasing importance of digital platforms in modern marketing, case studies in digital marketing play a crucial role in understanding the dynamics and effectiveness of different digital marketing approaches.
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Digital marketing case studies
Detailed case studies of how companies have applied different techniques to improve their digital marketing performance, how will these case studies help me and my business.
Case studies are a valuable way of seeing the long-term success of marketing activities. By reading about successes from companies of all sizes and industries, you can gain insight into which techniques could become part of your own marketing plans. We have curated this resource in response to member requests for case studies. The aim is to inspire you with new ideas and help you learn from the latest techniques to apply to your own campaigns and digital marketing activities.
These case studies have been selected because they feature:
- Interesting digital marketing techniques that have a wide range of applications across different sectors
- Interesting visual examples of creative and copy
- Specific measurement techniques and results described
- New digital marketing technologies
- A range of B2B and B2C examples including retail, travel, financial services and not-for-profit sectors
Who are the case studies created for?
This pack of case studies has been created for managers who want evidence of long-term success from marketing activities when formulating their own plans. Roles that may benefit from reading these case studies include:
- Marketing and digital marketing managers
- Account managers
- Channel-specific managers / digital marketing specialists
How have the case studies been structured?
This resources contains case studies from the following companies:
- Hestan Culinary
- Abbott Diabetes Care
- Children International
- Morgan Clark
- Johnson, Glaze & Co.
Resource Details
- Authors: Sarah Lindley and Dr. Dave Chaffey
- Format: Online long-form article
About the authors
Sarah Lindley
Sarah Lindley , Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans, and campaigns.
Dr. Dave Chaffey
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10 Marketing Case Study Examples: Learn How to Master Them in Your Campaigns
There are millions of blog posts, articles, and videos across the internet that try to give you advice about marketing. According to Google, at least 7,050,000 unique content pieces include the phrase “marketing tips.”
But with plenty of outdated and filler content creation to just build out a website, it’s hard to find applicable advice that actually works online.
In this article, you’ll learn from marketing case study examples that demonstrate what it takes to master channels like social media, email marketing , and PPC, as well as how to use case studies in your own campaigns.
Don’t rely on empty words. Learn powerful marketing best practices that are backed up with examples and data.
What is a marketing case study?
In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours.
Typically, it includes a few key elements:
- Introduction to the customer/client
- The problem the client needed to solve (should align with problems prospective clients also need to solve)
- The solution (and context of why your company/software was the right fit)
- Data from before and after implementing the solution
In a sense, a case study documents the journey of working with your company. And it gives potential future customers a reason to trust your company.
What are the different types of case studies in marketing?
In marketing, three main types of case studies are commonly used:
1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product.
2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company’s marketing strategy, and how it impacted its growth. In this case, it’s not based on first-hand experience, but rather observation and inference.
3. Implementation case studies: An implementation case study takes the average client case study a bit further, focusing on the actual implementation and covering it in detail.
You can also divide the case studies further by the type of medium they use — video or text.
And in 2024, video case studies are becoming more and more popular. Many companies even use them as remarketing ads to address potential objections.
Why should you use case studies?
Case studies are a powerful way to prove that your products or services work, showcase your expertise, and build trust with potential customers.
It’s a way to transition away from just “telling” your customers and instead start “showing” them through examples. There’s a reason the old copywriting maxim goes, “Show, don’t tell.”
Consumers’ trust in companies to tell the truth in advertising materials is lower than ever. In 2020, only 14% of consumers said they trust advertising to be honest about a product or service.
But that doesn’t mean you can’t generate trust with your company’s website.
Consumers trust third-party reviews, testimonials, and data. In fact, 91% of 18–34-year-olds trust online reviews as much as personal recommendations.
So you need social proof. And client case studies — especially those that interview the current clients — are the best of both worlds. You get to highlight data while getting powerful social proof that shows that your product works.
When just adding a simple customer testimonial to your website can increase conversion rates by up to 34% , imagine what a detailed, compelling case study can do.
1. Email marketing case study: Your Therapy Source
If you think that email is a marketing medium of the past, think again. At ActiveCampaign, we have hundreds of recent case studies that prove the opposite.
For example, Your Therapy Source receives a 2000% return on investment (ROI) from our campaigns simply by taking advantage of basic marketing automation .
In particular, a basic abandoned cart email represents around 30% of all revenue generated by automations.
With ActiveCampaign, that’s incredibly easy to set up. You can take advantage of our integrations with key e-commerce platforms like WooCommerce , Shopify , and more.
Because the case study goes into detail about exactly how the company achieved the results, it’s a combination of an implementation case study and a regular third-person case study.
2. Instagram marketing case study: Converse
If you look at all the top Instagram accounts in clothing, Converse has a much higher engagement rate than its competitors.
At 1.79%, their social media posts have an organic engagement rate over 15 times higher than Nike.
Why is that?
Let’s take a closer look at how they achieve these numbers:
When looking at Converse’s top Instagram posts, you quickly notice a trend. Collaborations with influential creators and artists — lately Tyler, the Creator — get a different level of engagement.
The post promoting their new collaboration shoe got over 183,000 likes in a few weeks. Converse even took it a step further and produced a short film with Tyler.
If you want to reach a wider number of people, combining audiences is a great strategy.
This is an example of an explanatory case study.
First, we worked backward from Converse’s powerful Instagram results. Then, we identified tactics that contribute to their high levels of engagement.
Because we didn’t work directly with Converse, and we’re only observing as an outsider, this is an explanatory case study.
3. Content marketing case study: porch.com
Fractl is a content marketing agency that worked with porch.com for over a year to earn 931 unique domain links, 23,000 monthly organic visits, and more.
The case study focuses on results over method — that means it’s a typical third-person case study.
They’re showcasing the results the company generated for a specific outside client without getting into the how-to.
These types of case studies are most useful for persuading hesitant potential customers to get on board. Showing that you’ve generated results for similar companies or people in the past is the best way to prove your skill set.
Depending on your target audience, going into detail with an implementation case study may be a better option.
4. SEO case study: Zapier study by Ryan Berg
This in-depth case study by Ryan Berg is a perfect example of how you can use explanatory case studies in your marketing.
It breaks down Zapier’s SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.
Zapier’s main strategy revolves around targeting relevant long-tail keywords like “app A + app B integration.” That’s the key they used to generate serious organic traffic over the long term.
By breaking down industry leaders and how they rose to success, you can borrow some of their brand power and credibility.
You can use these kinds of case studies if your current clients don’t allow you to go into detail about the tactics you use to grow their online presence.
These case studies demonstrate to potential clients that you know what you’re talking about and have the expertise needed to help them succeed in their industry.
5. PPC case study: Google Ads and Saraf Furniture
When it comes to pay-per-click (PPC) advertising, Google was one of the earliest innovators. And in 2021, it’s still the largest digital advertiser globally, with $146.92 billion in ad revenue in 2020.
You might not think they need any more credibility, but Google still uses case studies, especially in emerging markets like India.
This case study shows how Google Ads helped Saraf Furniture generate 10 times more inbound leads each month and hire 1,500 new carpenters as a result.
Without going into details about the methods, it’s another typical third-person case study designed to build trust.
6. Video marketing case study: L’Oréal and YouTube
In this case study, various members of L’Oréal’s global marketing team break down exactly how they used YouTube ads to launch a new product.
As a result of the campaign, they were able to establish their new product as the No. 2 in its category and earn 34% of all mass sales across a network of online retailers.
The case study breaks down how they used YouTube for different stages — from awareness to loyalty. It’s another example of a third-person implementation case study.
7. Remarketing case study: AdRoll and Yoga Democracy
AdRoll is a remarketing platform that tracks your visitors and lets you show them targeted ads across the internet.
Their case study with Yoga Democracy perfectly showcases the power of the platform.
Look at these highlights:
- 200% increase in conversions
- 50% reduction in CPA
- 19% of total revenue attributed to AdRoll
These are metrics you’d love to show any potential customer. The case study goes into detail about how they built an effective remarketing campaign, including cart recovery emails and ads.
Because of the detail, you can classify this as an implementation case study.
8. Influencer marketing case study: Trend and WarbyParker
This influencer marketing case study from Warby Parker and Trend showcases how you can use influencer marketing even with a limited budget.
The “Wearing Warby” campaign was centered around showcasing influencers wearing Warby Parker glasses in their everyday life.
From mundane tasks like eating breakfast to artists creating a new masterpiece — it showcased Warby Parker’s products in use and made the brand more approachable for influencers’ followers.
This is another third-person case study, as it doesn’t go into much detail beyond the results.
9. Customer experience case study: App Annie and Coca-Cola
In this case study, Greg Chambers, the director of innovation for Coca-Cola, explains what App Annie brings to the table.
Instead of specific numbers and metrics, it focuses on the big-picture benefits that App Annie has on Coca-Cola’s customer experience.
The video interview format is also perfect for driving trust with potential customers.
Again, this is a typical third-person case study that you see a lot in the marketing world.
10. SaaS case study: Asana and Carta
Of course, it’s not just agencies and advertising platforms that need to master the use of case studies in digital marketing.
Let’s explore an example of a case study outside the marketing industry, in this case specifically for B2B marketers.
Asana is a project management platform that helps companies make their workflows more efficient.
It’s a good example of a case study that focuses more on the lived experience and less on the metrics.
This is a third-person case study that is closer to a client interview or testimonial, which is a good option if it’s hard to quantify improvements with metrics.
Best practices: How to use case studies in your own marketing campaigns
In this section, you’ll learn best practices to help you maximize the value of case studies in your own marketing campaigns.
Let’s look at four steps you can take to effectively use case studies.
Include a dedicated case study/customer stories page on your website
Most companies with a successful online presence have one of these pages. Emulate the top competitors in your industry by creating an improved version of their pages.
You can also add a case studies section to your resources page or blog.
Build CTAs into your case study pages
The chances are low that a random Googler will make it to your case studies. Most likely, it’s someone who thinks they might need your product.
So don’t be afraid to include calls to action throughout your case study pages.
Share case studies as part of your email marketing campaigns
Email marketing is hands-down the best channel for nurturing potential needs . That means you should always use case studies and customer success stories in your campaigns.
But it’s important that it doesn’t feel too promotional. Instead, share the unique steps they took to ensure success to deliver value, not just pitch.
Use case study video ads to overcome objections
When you’re thinking about buying a product, it’s easy to talk yourself out of it.
“It’s too expensive.” “It won’t work for me.” There are a lot of excuses and objections out there.
A case study video can be a powerful tool to overcome these objections in potential buyers.
Don’t overlook case studies when you’re planning your next marketing campaign. Towards the bottom end of the funnel, in stages like decision and action, they’re a powerful marketing tool.
When used right, case studies will help you fill your sales pipeline and provide your sales team with qualified leads.
Hopefully, the examples in this article taught you how you can use case studies in social media, email, and content marketing strategy to further your business goals.
You should also have learned how to use case studies to sell your company’s expertise.
If you want to grow your business, it’s crucial to learn from the people who have gone before you. In marketing, trying to learn all principles from scratch through trial and error would be a costly mistake.
If you’re ready to take advantage of marketing automation and email marketing tools that help similar businesses generate ROIs of 20x or higher, start your ActiveCampaign trial today .
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Case Studies
About clients.
We work across multiple industries, verticals and niches. Our partners are traditional, digital, specialty or boutique agencies so the types of businesses we partner with ranges, but our strategy and our campaign foundations don’t. We apply industry/platform best-practices to all the campaigns we run to yield the best results. Results depend on the client goal or campaign of awareness, branding or conversion based goals.
We’ve outlined some of our successes below, but company names and other sensitive information has been redacted. Confidentiality is of utmost importance to us and our partners .
View our case studies by campaign goal
Select the campaign goal to see our experience delivering a particular result.
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Professional Recruitment
COSMETIC DENTISTRY
B2B INDUSTRY SPECIFIC RETAILER
6,686 Conversions $412,000 Conv. Value 3.7x ROAS
MEDICAL VERTICAL
APP LAUNCH / APP DOWNLOADS
6,000+ App Downloads 500,000+ YouTube Views 450+ B2B Leads
CONTRACTING - LANDSCAPING COMPANY
1,517 calls generated 98 Newsletter Signups 218 Web Form Fills
LEAD GENERATION - INSURANCE - AUTO/HOME/LIFE/COMMERCIAL
Facebook Ads/Leads Google Ads (PPC) Retargeting
35% Decreased CPL Average 80 Calls P/M 25 Web Forms P/M
TELECOMUNNICATIONS - B2B & B2C
A local ISP serving 1 state seeks to raise awareness of their brand and offerings.
Facebook Ads Mobile Geofencing Retargeting YouTube Ads
600,000+ Views 40% View Rate 550k U-Imp 22k Clicks 4.10% CTR
GOVERNMENT - SEASONAL INITIATIVES
Facebook Ads YouTube Ads
677k Imp (YT) 250k Views (YT) 37% View Rate (YT) 72k Imp (FB) 46k Reach (FB) 8299 Post Engagements (FB) 3k Clicks (FB) 4.18% CTR (FB)
RETAIL - B2C ELECTRONICS/APPLIANCES
A local appliance and electronics retailer wanted to boost their social media presence by running a contest to give away a new flat screen TV.
Facebook Ads
2,721 Entrants 2,128 Emails Collected 533 Shares 746 Likes 21k Contest page visitors
E-COMMERCE - RETAIL SALES B2C - SPECIALTY FOOD
An ultra high-end gourmet chocolatier wanted to capture more sales over the holidays in the U.S.
Google Ads (PPC) Google Shopping Retargeting
1,757 Conversions $154,000 Conv. Value 7.7x ROAS
Facebook Ads Google Ads (PPC) Google Shopping Retargeting
519 Conversions $116,000 Conv. Value 0.5x ROAS
STUDENT RECRUITMENT - TRADE/TECHNICAL SCHOOL
Cybersecurity School
Increase Student Leads
Facebook Ads/Leads
145+ Web Leads 241+ Facebook Leads
NON-PROFIT - VOLUNTEER & DONATION RECRUITMENT
Facebook Ads Google Ads (PPC) Google Grant s Retargeting
50% Increase in CTR 10% Conversion Rate 1700+ Conversions
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Average 25 Leads per week
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8 Best B2B Digital Marketing Case Studies to Inspire You
Vitor Peçanha
In the fast-paced world of B2B digital marketing, success stories and real-world examples can give the motivation and direction required to flourish. B2B case studies provide insightful information on practical digital marketing efforts’ plans, techniques, and outcomes.
We delve into the success stories of renowned brands that have unlocked the potential of digital platforms to achieve remarkable results. The eight inspiring B2B digital marketing case studies are:
- Amazon Business
- Cisco
This post will examine eight intriguing B2B digital marketing case studies demonstrating unique techniques and providing excellent outcomes.
Top 8 B2B Digital Marketing Case Studies
These case studies demonstrate companies’ diverse approaches and creative tactics to overcome challenges, engage prospects, and convert leads into loyal customers.
HubSpot- Building Brand Authority Through Thought Leadership
Building brand authority and intellectual leadership is critical in a highly competitive B2B market. In one B2B marketing case study, a software business used content marketing to establish itself as the industry leader.
They displayed their knowledge and drew the attention of potential clients by developing and marketing high-quality blog entries, whitepapers, and industry studies. The outcomes were increased brand recognition, better lead generation, and a notable rise in conversions.
HubSpot is a renowned inbound marketing and sales software company known for its exceptional content marketing strategy. Their content-driven approach has increased brand authority, recognition, and customer base.
See also: Digital Marketing Methodology: Your Ultimate Guide
Salesforce- Harnessing the Power of Social Media Advertising
Social media platforms have evolved into essential channels for B2B marketers, and this case study demonstrates the benefit of strategic social media advertising.
A B2B software business used a tailored LinkedIn advertising campaign to contact decision-makers in their target sector.
They got outstanding results, including a significant increase in website traffic, quality leads, and ultimately, new clients by using correct audience targeting and attractive ad creatives.
Salesforce uses LinkedIn ads to target decision-makers with compelling creatives and precise targeting. Results include increased website traffic, leads, and clients.
Amazon Business- Personalization and Email Marketing Automation
Email marketing is still a crucial part of B2B digital marketing strategies. This case study focuses on the success of a B2B e-commerce firm that used targeted email marketing automation to increase sales.
They could send highly relevant and timely communications to their target audience by segmenting their email lists based on user activity and preferences. This strategy resulted in more excellent open and click-through rates and enhanced engagement and conversion rates.
Amazon Business uses personalization and email marketing to send business customers relevant product recommendations and promotional offers, increasing engagement and conversions.
Check this out: 12 Best B2B Marketing Campaigns: Boost Your Business Growth
IBM- Influencer Marketing for B2B Brands
B2C enterprises do not just use influencer marketing; it can also be a potent tactic for B2B businesses. This case study examines how a B2B technology business collaborated with industry influencers to broaden its reach and reputation.
They acquired access to a highly engaged audience by partnering with well-known influencers in their target market. The campaign raised brand awareness, increased website traffic, and increased lead generation.
IBM has used influencer marketing to reach a highly engaged audience in the B2B space, resulting in increased brand exposure, website traffic, and lead generation.
Adobe- Account-Based Marketing (ABM) Success
Account-Based Marketing (ABM) is a successful strategy for targeting major clients and cultivating lucrative client relationships. This case study examines how a B2B professional services organization used ABM to communicate with its target accounts.
Creating individualized content and interactions for each target account increased engagement, customer happiness, and income from those accounts.
Adobe achieved ABM success by targeting critical accounts with personalized content. This deepened engagement and improved customer relationships, leading to increased revenue.
Read aslo: What is B2B Public Relation? Everything You Need to Know
Cisco -Video Marketing for B2B Engagement
This case study shows that video marketing has become an essential component of B2B digital strategies. A B2B manufacturing firm uses video content to promote its goods, educate its customers, and raise brand awareness.
Thanks to targeted distribution across various media, they saw higher engagement rates, better brand memory, and more lead creation.
Cisco uses video marketing to showcase its solutions and generate leads. Their approach has resulted in higher engagement, improved brand recall, and increased lead generation.
Moz- Data-Driven SEO Strategies
Search engine optimization (SEO) is critical in B2B digital marketing, and this case study highlights the effectiveness of data-driven SEO techniques. A B2B software firm reviewed its website data, analyzed keywords, and improved its content.
They enhanced their search engine ranks, organic traffic, and lead quality by applying on-page and technical search engine optimization (SEO) best practices.
Moz , a well-known SEO software provider, emphasizes data-driven SEO strategies to improve online visibility. With their comprehensive SEO tools and resources, Moz helps businesses optimize their websites for search engines, leading to higher rankings, increased organic traffic, and better lead quality.
Shopify- Successful Retargeting Campaigns
Retargeting is an effective strategy for re-engaging potential consumers who have expressed interest in your products or services. This case study looks at a B2B SaaS startup launching a retargeting campaign across numerous platforms.
They improved ad engagement, boosted conversions, and saw a sizable improvement in customer retention by providing visitors to their website with customized ad content.
Shopify , an e-commerce platform, has implemented successful retargeting campaigns to re-engage potential customers. By delivering personalized ads to users interested in starting an online store, Shopify increases conversions, encourages sign-ups, and fosters customer loyalty.
See also: 14 Lead-Generating B2B Marketing Strategies (2024)
What are B2B case studies?
B2B case studies are examples of effective business-to-business (B2B) digital marketing strategies. They provide insights into the campaigns’ strategy, techniques, and outcomes, delivering valuable lessons and inspiration to other B2B marketers.
What are the advantages of B2B marketing case studies for businesses?
It provides practical information, inspiration, and insights to help businesses optimize their marketing efforts and achieve their goals.
How can B2B marketing case studies be used in marketing strategies?
B2B marketing case studies can be used to: 1. Inspire new ideas 2. Identify critical elements of success 3. Build credibility with potential clients
Where can I find B2B marketing case studies?
B2B marketing case studies can be found through various sources. Start by exploring industry-specific publications, blogs, and websites on B2B marketing. Many marketing agencies and platforms publish case studies to showcase their success stories. Additionally, attending industry conferences and networking events can provide opportunities to learn from other B2B marketers and hear about their case studies firsthand.
How can I create my own B2B marketing case study?
To create your own B2B marketing case study, follow these steps: 1. Identify a successful campaign or project within your organization. 2. Collect relevant data and metrics to demonstrate the impact and outcomes of the campaign. 3. Outline the key strategies and tactics employed, any challenges, and how they were overcome. 4. Present the case study clearly and engagingly, highlighting the results achieved and the lessons learned. 5. Share your own B2B marketing case studies to build credibility, attract potential clients, and inspire others in the industry. Following these steps, you can create a case study to showcase your expertise and help you achieve your B2B marketing goals.
B2B digital marketing case studies provide valuable insights into practical strategies and approaches that can inspire and advise businesses.
The eight case studies in this article illustrate the success of different B2B marketing tactics, such as content marketing, social media advertising, email automation, influencer marketing, account-based marketing, video marketing, data-driven SEO, and retargeting campaigns.
By learning from these real-world examples, businesses can optimize their B2B marketing efforts, produce better results, and achieve their goals in the ever-changing digital ecosystem. Incorporate these tried-and-true methods into your B2B digital marketing efforts and watch your company grow.
Table of Contents
Related posts:
- 12 Best B2B Marketing Campaigns: Boost Your Business Growth
- 14 Lead-Generating B2B Marketing Strategies (2024)
- What is B2B Public Relation? Everything You Need to Know
- Top 17 Best Digital Marketing Courses in India
- How Content Marketing drives Sales: Top 6 ways!
- Burger King’s Marketing Strategy and Branding [Case Study]
One of the most recognized digital marketing leaders in Brazil, published author, and content marketer.
LVMH, Digital Advertising & Strategy Case Study
It was a sign of the times when the luxury conglomerate LVMH appointed former Apple executive Ian Rogers as its new chief digital officer. His task: to foster the group’s digital innovation and explore new opportunities as the market showed an increase in eCommerce trends. And though an Apple executive without experience in the luxury world may have been an unconventional hire, if anything else, Rogers’ decades in the digital sector signals that the most recognizable luxury conglomerate was finally taking its digital strategy seriously.
LVMH’s Digital Trans formation
At such an opportune moment, LVMH is poised to have a strong digital infrastructure for when it is estimated that a quarter of the global market value of personal luxury goods will be sold online—a trend that has accelerated in 2020. The move is a fortunate one for LVMH, who, like other luxury brands and conglomerates, had been resistant to the idea of embracing a digital extension. The hesitation stemmed from protecting the aura of exclusivity that luxury brands have spent time building and cannot risk losing, else jeopardize their wares’ perception and desirability. The skepticism surrounding the digital experience dissipated when it became clear it would not be optional for any brand to have an online strategy but completely necessary.
In that digital transformation, LVMH has found a footing that allows it to continue exuding the same qualities that make its brands the coveted names consumers flaunt. Of course, LVMH is known for its very close guard of its brands; you can only find an LVMH brand at one of their selected distributors. As such, the same philosophy has been applied to LVMH’s digital innovation. Its multi-brand eCommerce site, 24 Sèvres , features the group’s brands on an accessible online platform built on the sort of experience consumers can expect from Le Bon Marché.
Notable in 24 Sèvres is the availability of Parisian stylists for live, one-on-one video consultations. On the iOS app, consumers can chat with the brand’s stylists while browsing the store. In addition to the convenience of having a style professional at a shopper’s disposal, LVMH has also taken to Facebook to augment its customer experience on social media, as well. On Facebook specifically, shoppers can interact with 24 Sèvres ’ Style Bot to make the most out of the shopping capabilities the social media platform has offered.
Then there’s LVMH’s inception of La Maisons des Startups accelerator program, in which dozens of startups are invited to innovate new products and services for LVMH’s fashion houses and the overall luxury market. Not to mention the conglomerate’s participation in Viva Technology, where it exhibits its LVMH Luxury Lab and Retail Lab, its internal organization established to help its Maisons develop the needed innovative solutions for both the digital and retail landscape. Such leaps in adopting both an online approach and an embrace for inventive ideas suggest LVMH aims to have an advantage over its competition as we embark further in the modern age of luxury consumer shopping.
In the advertising sense, LVMH can be described as more experiential than promotional. Through the use of augmented reality at Sephora stores, personable tasting experiences with Moët Hennessy, and an incredibly innovative use of a compact traveling boutique with Bvlgari’s Dream Machine, the level at which LVMH has invested in its advertising strategy is clearly defining of how the conglomerate values customer experience above all else. “It’s indicative of the group’s commitment to its customers and consumers everywhere,” says Juan Manuel Gonzalez, founder of UI/UX and luxury marketing agency G & Co., “that experience is quintessential to both the luxury world and in all of their Maisons.”
LVMH’s Customer Experienc e (CX)
Important to LVMH’s advertising strategy is customer experience. Granted, their investments in personalized interactions through their miniature boutiques and online services are certainly a mark that the luxury conglomerate acknowledges the strength in delivering a captivating experience.
But what sells that experience across all of LVMH’s Maisons is anticipating a customer’s need and providing them with all the components expected of in purchasing a luxury good. The other side of the equation in a luxury transaction is the very premise that goes with spending a considerable amount of money. As such, the experience has to justify the purchase, and it must, at the very least, fulfill consumer expectations, if not transcend them.
And while LVMH has done this exceedingly well with its brands in-person, it has now adapted to incorporate and accelerate the needed infrastructure to successfully provide a rewarding experience to consumers online. Part of why this has been a growing focus for the luxury conglomerate is not just because the market sees a growing segment of its sales coming online but because the luxury world sees more younger consumers as part of its customer base. Of course, this demographic lives and breathes online.
LVMH’s Advertisin g Strategy
Traditionally, the French luxury conglomerate largely committed its advertising and marketing strategy efforts on print media. However, LVMH has recognized that it has needed to evolve its targeting to the digital sphere because of the shifts in the luxury market demographic. The way LVMH and other luxury brands build brand awareness and customer engagement is through the digital touchpoints younger consumers dominate.
The strides LVMH has made in its digital strategy check the boxes off on the list to excite younger consumers. What they did was utilize the acclaim of style icons today. Celebrities like Pharrell Williams, Jennifer Lopez, and Billie Eilish brandish LVMH’s crown jewel, Louis Vuitton, whereas Lady Gaga, Dakota Johnson, and Natalie Portman have been seen sporting Celine.
Of course, one should not neglect the hiring of Virgil Abloh, CEO of Off-White as artistic director of men’s wear and the rehiring of Johnny Coca to creative director of accessories at Louis Vuitton, signaling not just a call to action from the brand in an effort to excite younger consumers. The pair’s appointment to head LVMH’s crown jewel brand also demonstrates just how more inclusive the world of luxury has become. In Virgil Abloh’s own words, his hiring by Louis Vuitton represented a moment in which he would define fashion rather than be defined by it. That moment also reflects the inclusivity and diversity of talent entering the luxury world.
In more commercial matters, LVMH struck a deal with Rihanna to create a new Maison in Fenty. The move marked the first of many for both Rihanna and LVMH: Rihanna became the first woman and the first woman of color to be added to the LVMH group with Fenty’s founding. Such an initiative gives way to the recognition of celebrity stardom and its influence on younger generations, and that there is a solid path in tapping the popularity in today’s celebrities that have just as much star power and influence as the style icons that brandished luxury items in the 20th century. That Fenty was called the first brand of the Instagram age to be supported by one of the three largest conglomerates that have defined the global luxury era only gives more credence to the rise of popularity that social media plays in LVMH’s marketing strategy.
Historically, luxury brands turned to magazine advertising horizons but were only so targeted—and ran thousands of dollars per a single page. Now, the accessibility of the online world has opened the luxury marketing strategy doors to more ways to reach consumers, most of whom fall exactly in line with the growing segment of the luxury market of younger shoppers.
It’s clear from LVMH’s marketing and advertising expenditures that the group knows this fact. In 2018, LVMH increased its total marketing spend to €5.6 billion to compose 12% of its group revenues. Half of Louis Vuitton’s marketing costs go to digital media, up significantly from the brand’s traditional use of print media as part of its marketing strategy. LVMH’s other Maisons, such as Christian Dior, Marc Jacobs, and Givenchy, made Tribe Dynamics’ top 10 brands in 2018—a mark earned for having demonstrated a high level of online savviness. As an advertising agency and a great enthusiast of LVMH’s recent push to embrace the digital world, we can only anticipate further breakthroughs in LVMH’s advertising strategy that lead the way in how luxury brands interact with today’s affluent consumers.
Furthering the experienc e
While Ian Rogers, the Apple executive turned chief digital officer at LVMH, is stepping down from his position, the luxury conglomerate has designated Louis Vuitton Vice President as its chief omnichannel officer. The move is one that cements LVMH’s conviction in enduring for the long run, both online and offline.
The intermittent store closures stressed the necessity of expanding the set of features LVMH employs in its digital approach. Such features include item availability information, click-and-collect ordering and payments, and even booking appointments to try on products in-store to subsist traffic. LVMH has taken note from Rogers and his coordination of online sales and marketing across the conglomerate’s 75 plus brands to further expand its online offers.
In addition to the acceleration of digital innovation at LVMH, recent months have demonstrated the conglomerate’s doubling down on retaining control of its Maisons. Speaking about the strategy for 24 Sèvres, LVMH chairman and chief executive Bernard Arnault said, “Ian [Rogers] has helped us integrate digital more deeply into our organizations with a sensitivity to the codes of luxury .” That sensitivity also includes holding true to the complex nature of the group itself. After all, LVMH should not be thought of as one company but as a composition of various Maisons consisting of fashion brands, spirits, and hospitality servicers and each with its unique personality. Not to mention, every brand in the LVMH portfolio has its own organizational structure and policy.
Now that the time has come to embrace a digital transformation and not just consider it a sideshow, LVMH is in the midst of implementing holistic online approaches for their brands, experimenting with what works before making substantial alterations to all of the group’s companies. One substantial benefit that does come with dozens of brands to oversee is the flexibility in testing what changes will be implemented. Small adaptions and utilizing a feedback loop from customers is one way that can confirm any of LVMH’s proof of concepts. For a conglomerate that houses a vast array of individual Maisons, LVMH is certainly approaching the realities of the digital age while staying true to the character of its brands. And that will be key in how their stories will unfold in the next few years.
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How much does LVMH spe nd on digital marketing and advertising?
LVMH spent approximately $7.67 billion on advertising and promotion in 2019.
What did LVMH do for a digital transformation ?
LVMH took the initiative to launch 24 Sèvres , its multi-brand fashion eCommerce site, to boost its digital strategy. The group’s hiring of former Apple Music executive Ian Rogers fostered the site’s creation as a way to speed up LVMH’s digital transformation.
Although Rogers no longer works with LVMH, the group’s appointment of Michael David to the newly-created position of chief omnichannel officer shows the luxury conglomerate’s growing conviction of a digital strategy in the middle of a pandemic that’s prompted countless store closures and highlighted the importance of an eCommerce strategy. LVMH’s response to the disruption of in-person experiences was boosting its customer experience on the digital front, adding online support features such as item availability info, scheduling appointments to try on a product, and click-and-collect ordering and payments. Such improvements to LVMH’s digital strategy epitomize the group’s value of making the buying experience as convenient and rewarding as possible.
What is LVM H’s digit al strategy?
Given that LVMH has seventy-five plus brands under it, each with their own personalities, the digital approach would have to be tailored to their Maisons. But if there is one thing that’s uniform in LVMH’s digital strategy, it would be expanding the usability and convenience factor of their Maison’s eCommerce sites.
Because LVMH is particularly cautious over its subsidiaries’ and very own brand image, one can make the case that the luxury conglomerate’s business model resembles that of the direct-to-consumer approach. By holding a tight hold of distribution channels, LVMH controls every aspect of their brands’ image and the customer relationship, which they can use to improve the existing customer dynamic through purchasing behavior and preference history. Through such accessibility, LVMH can iterate and deliver on what they identify their customers desire most. That solidly makes a case for why LVMH can gain the ground to create one of the most defining digital strategies in the luxury industry.
What is LVMH’s cus tomer ex perience (CX)?
There’s no denying how sacred the customer experience is for LVMH. Perhaps their stressing about the customer experience is one reason why LVMH hesitated to emphasize digital channels: why focus on alternative mediums when luxury consumers can rely on the indelible experiences they are assured in physically visiting in-store locations where every interaction has been perfected? Of course, as much as in-store experiences will live on, they have no doubt been disrupted in the last few years, with eCommerce strategies taking on a whole new level of importance in the luxury industry.
In response to the consumer shifts, LVMH’s customer experience has extended beyond the magic of their in-store encounters. By translating the personalizing and rewarding elements of shopping online, LVMH has successfully exemplified the qualities of a luxury experience. As part of expanding the customer experience beyond traditional brick and mortar shopping, LVMH has invested heavily in catering to its consumers through an importance on convenience and accessibility. The group’s launch of the 24 Sèvres website and encompassing features such as having a stylist available for one-on-one video consultations and a chatbot geared to produce a personalized email after garnering individual style preferences show a wholehearted effort to deliver the single-best customer experience in luxury .
Who is LVMH’s target market/cu stomer?
While there is no certain group one can attribute to LVMH and it’s collection of over seventy-five Maisons, there is a market the luxury conglomerate is targeting in its digital approach: those with a passion for the chic and effortless Parisian-inspired style, and is typically between the ages of 28 and 45.
What is luxury brand digital mark eting, how is it different?
Because of the brand positioning, a luxury brand’s digital strategy will have to be different than any other brand’s in how it engages with customers, showcases its products, and communicates its value.
As an advertising agency and luxury marketing agency, we understand that instead of the push promotion strategy, luxury brands need to pull consumer interest through engaging and relevant content. How a luxury brand chooses to pull that interest is for them to choose.
Do you have a question about luxury digital marketing? Shoot us an email at [email protected] .
Why is UI/UX importa nt for luxu ry brand eCommerce stores?
There’s no question about it: a good user interface (UI) and user experience (UX) is essential for any eCommerce store in that it helps browsers easily navigate a website for the sole purpose of making their customer journey easier to finish. Any great digital agency will tell you an eCommerce store is a window into a brand’s image; the first impression a browser makes when coming across a shop can easily determine whether or not they will continue browsing and ultimately purchase something.
Why is eComm erce importa nt for any luxury business?
In such a rapidly shifting consumer-driven world, it’s important now more than ever for brands to adapt to evolving consumer needs. And that includes meeting them where they are. As an advertising agency and luxury eCommerce agency, we know the value in a consumer-centric strategy to help luxury brands excel for the future.
How is eComm erce differ ent for luxury and non luxury brands?
It’s not enough for luxury brands to have a branded site and consider their eCommerce strategy complete. Consumers today want an experience that matches the quality of a luxury product they purchase. That’s why luxury brands must place a great emphasis on tailoring their approach to play on consumer sentiment and meet the mark of exclusivity.
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20 Digital Marketing Case Studies To Understand Power Of Digital Marketing
Without proficiently indulging in Digital Marketing, a business can hardly find a way to perform even its basic operations. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you.
Marketing in one sense can be viewed as the process of communication with the clients or the customers in their language on the various platforms being used by them.
Starting a business surely involves you hustling a lot but with proper marketing, you can enjoy the ease of most things being facilitated.
Not long before the advent of digital marketing, new and small businesses found it extremely difficult to establish themselves in the list of big companies.
Digital marketing facilitates businesses not only to expand easily by allowing them to reach a global audience and compete with established brands by rendering their services globally but also by facilitating the easy sharing of proposals with clients with just a click.
It facilitates the operations and growth of the business by allowing marketers to understand customer behaviors.
One can easily take the aid of digital marketing professionals at your disposal.
As per the statistics, Digital Ad Spend is going to cross $375 billion by the end of 2021.
Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by usage of which they can avoid commuting mistakes in digital marketing to a great extent.
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Read on to find some of the best and top Digital Marketing Case Studies-
Top Case Studies On Digital Marketing
1. intuit digital marketing case studies.
Intuit is a software company. The organization found that its customers wanted simple tools for all other aspects through their research when they were planning to add a new operation to their product portfolio.
To gain a solution to the problem of the competitors they chose to gain visibility in organic results.
With the use of relevant most searched keywords and leveraging social media, they succeeded in connecting the new users to the website in an engaging fashion.
This is surely a part of successful digital marketing case studies .
2. DisabledGo Digital Marketing Case Studies
DisabledGo was stuck with the complex issue of migrating the SEO strategy from an old platform to a new platform.
Keeping in view the idea of keeping the migration as smooth as possible from an SEO view they took up the challenge of implementing 301 redirects to new URLs from the old ones.
They even transferred metadata and set up a new site map. By effectively using the technique of URL restructuring they not only achieved the aim of retaining the old users but also boost up the visitors by ranking up the competitors in the niche.
3. Harris Teeter Digital Marketing Case Studies
Being a grocery business, this setup did not have much of a margin and that was a task in itself. This made the task of boosting social media visibility look huge for Harris and Teeter.
By using the strategy of behavioral targeting, many options of combinations were found that provided visibility in terms of the fan base.
The reason that this boosted the post engagement by 400% surely proves why this is regarded as one of the best case studies on digital marketing.
4. Health Republic Insurance Digital Marketing Case Studies
Health Republic Insurance of New Jersey had to face the issue of low lead generation and poor market position. In response, it came up with a strategy that lets Health Republic Insurance secure its place in top case studies on Digital Marketing,
The goal of HRINJ was to grow fast to improve coverage and reduce premiums.
With the introduction of a new tagline, they were positioned as a values-driven insurer that boosted their enrolment and the business.
5. Tata Sky Transfer Digital Marketing Case Studies
Again one of the best case studies on Digital Marketing for you. Understanding the need of watching different shows in a family the company introduced a new service called Tata Sky+ transfer, the main issue for Tata sky was to get it viral.
The brand came up with the idea of creating an out-of-mind family named transferkars. This allowed the transfer of shows on mobiles and tablets.
This certainly was a hit among the audience. The success owing to the proficient study of the potential market is the reason it is regarded as one of the best digital marketing case studies of India.
6. Make My Trip Digital Marketing Case Studies
The company widely used Independence Day with the idea of #DilHaiHindustani.
Practically this was an unusual yet effective recreation of the independence story. A microsite that took the Odyssey of 1857 to 1947 was created for this purpose.
This proved to be really effective with the traffic on the website increasing instantly and also the company gaining more followers in terms of online appearance. That is why this campaign has made its place in Digital Marketing Case Studies PDF.
7. Amazon India Digital Marketing Case Studies
The brand effectively used a good digital marketing strategy by taking the aid of ads on social media.
The sale on the website that allows user interaction with fan activities and contests helped to a great extent to increase the traffic on the website. The company even provided coupons to the contestants that worked as an added advantage to increase sales during the promotional event.
As the sale was scheduled to be held after the 10th of August, they successfully managed to tilt the customer plans after the 10th.
This is the reason it is regarded as one of the best case studies of digital marketing in India.
8. HDFC Digital Marketing Case Studies
To promote its HDFC life cancer care plan, the bank decided to come up with the idea of #RayOfHope.
The main goal was to provide financial help for cancer and by signing an actress that has been fighting cancer, HDFC Life surely made sure that the video went viral and got famous over social media.
This is even available in the form of digital marketing case studies pdf.
9. Nivea India Digital Marketing Case Studies India
To portray the selfless and extraordinary stories of mothers from around the country, Nivea came with up with Mom’s Touch campaign.
This campaign was solely done with the aid of social media.
With the effective use of marketing on social media, Nivea facilitates donations for girls primarily based on social media sharing. As one of the best Digital Marketing Case Studies PDFs, this one is for sure quite useful for you.
10. Renault Digital Marketing Case Studies
With a view of doing marketing for their new car lodge, Renault decides to rely on Digital marketing.
For this purpose, the brand chose 3 bloggers that not only provided the experience of driving this car but also a trip to Goa from the same car.
All this was recorded and the bloggers were supposed to write about the car. Being one of the best digital marketing case studies is established by the fact that marketing was done on large scale and that too with minimal use of resources.
11. GoGustoRides Digital Marketing Case Studies
For the facilitation of marketing for their new scooter Gusto, Mahindra decided to take the aid of food bloggers at their disposal.
They were required to travel to different food joints in the city on Gusto which also catered to the personal needs of the bloggers. This way Mahindra not only succeeded in establishing a good online appearance but also made sure that offline publicity was done properly and efficiently.
12. OLX India Digital Marketing Case Studies
To build a brand image and obtain a good online appearance, OLX came up with the idea of using Independence Day as their aid.
A campaign that allowed people to share their memories of partition or its belongings was launched.
This not only attracted the users but also helped the brand connect with the consumers allowing them loyalty and more sales.
13. Lenovo Digital Marketing Case Studies
To gain a direction in the market, Lenovo decided to take the aid of digital marketing strategies to promote their campaign “PitchToHer” which helped girls to learn football from an NGO.
This not only made life easy for girls with donations but also provided the brand with an establishment in the market and a greater customer base due to the proficient use of digital marketing case studies.
14. Paper Boat Digital Marketing Case Studies
The company managed to get an online appearance by choosing to allow people to share their childhood memories as the brand itself deals with manufacturing drinks which are common household drinks.
The idea to float a paper boat and share it on social media was brought into Advent.
This surely made the brand name famous with the audience proving them with an extra customer base to target. This is rightly a part of great case studies of digital marketing.
15. KKR IPL Team Digital Marketing Case Studies
In order to maintain a connection with the fans of the team, the management decided to launch a blog to increase the fan base as it was solely for Shahrukh Khan Fans who is the co-owner of the team.
This allowed the viewers insight into the team and dressing room.
This instance of digital marketing surely increased the fan following of the team just by the idea of utilizing the fan base of its celebrity co-owner.
The intelligent idea surely adds it to the unique digital marketing case studies PDF.
16. Hubspot
We all know how popular Hubspot has become today and widely it is being used, the credit goes to digital marketing and especially content marketing. The contents on Hubspot are of top-notch and that has attracted users towards it.
The blogs on Hubspot target users to attract to its funnel. Today the company is worth a billion dollars and it has become possible due to its effective content marketing strategies.
It also sells Marketing along with sales and service software that play quite a significant role in growing different businesses without any sort of compromises. The motivation to consider “good for the business” would be something that is also “good for the customer” which makes it one of the best Digital Marketing Case Studies you need to pay attention to.
17. Beardbrand
This e-commerce platform sells beard oil and other beard care products. Their business has enhanced a lot and they make around $120K in a month, the credit goes to their digital marketing strategies.
They used digital marketing techniques to promote their movement “Urban beardsmen” and that has helped in the success of the Beard brand. The adept use of targeting the right customer with the online marketing campaign has helped the company generate better leads and conversions.
You can find out their blogs about the beard, body, and hair that play a very significant role in convincing readers to opt for their services. So, their content marketing campaign has also been top-notch.
Inbound marketing, lead generation, and conversion through a well-directed funnel are channelized through a powerful Digital Marketing Strategy. Even when you open their site, you can participate in a Quiz that is very useful in ensuring interaction with the potential customer right away.
This makes BeardBrand secure a place in the list of top Digital Marketing Case Studies.
18. Raw Generation
This is a well-known company which makes fruit juices and other juices from raw materials.
Their website gained immense popularity from different other sites like Groupon, Gilt, and so on. Their promotion techniques on social media didn’t go well in the initial stages but when they started promoting themselves on Lifebooker they got the desired results.
In the initial stages when the company was promoting itself on other social media channels, the sales was around $8K in a month and now its sale has grown up to $96K in a month.
The right implementation of an online marketing strategy that also includes coupons and Social Media Marketing helps the brand in widening its reach in front of its target audience base. Reviews, rewards, coupons, top-quality products, and their powerful advertising played a key role in increasing the sales of the brand.
19. Envelopes.com
If you consider the e-commerce sector while digital marketing case studies then you can never ignore this brand. They gained their core strength from digital marketing only.
Email marketing was their major weapon in digital marketing which also leads them to get results. Their conversion rates after this campaign grew by 40% hence you can imagine the efficiency of their digital marketing campaign.
Offering special coupon codes so buyers can purchase products at discounted prices also plays a key role in widening the reach and boosting sales. They offer direct mail services which allow you to get started directly from their web portal just in a few simple steps.
The use of CTAs on the site is also quite dexterously implemented which plays a key role in convincing the site visitors to click through them and perform the action that the site owner expects from their visitors. All in all, the company came up with a rock-solid digital marketing strategy which empowered it to make its place in top digital marketing case studies.
20. Chevrolet
Castle Chevrolet got an increment in their sales by 23 times after they switched to Facebook advertising. Digital marketing has helped them a lot in developing their brand’s identity.
Castle Buick GMC has also gained immense popularity after turning towards Facebook advertising. Whenever we will talk about social media marketing we won’t be able to ignore the names of these two companies.
Through their social media marketing as they showed their users how convenient their dealerships are and this helped them to fetch traffic.
The right use of different types of Facebook ads to widen the reach of the brand on this Social Media Giant helped the brand widen its reach significantly. It easily targeted its relevant audience base on Facebook, plus other online marketing strategies were also phenomenal in being result driven.
Doing a proper analysis of the audience base and running a personalized campaign as per the inclination of the audience helped the brand boost its revenues.
Final Words
The above-listed case studies of digital marketing not only boost confidence and morale but also provide teachings that how with the aid of even simple ideas, you can choose to earn more returns, and that too with low resources and effort application.
For efficient usage of digital marketing, you may choose to get enrolled in the best digital marketing institute & indulge in paid advertising, SEO, video advertising, conversion rate optimization, and many more. At the end of the day, you have to shoulder the responsibility of adding your business to the list of successful digital marketing case studies India.
Joining the Digital Marketing Course will enable you to learn and master Digital Marketing like an expert.
Which Digital Marketing Case Studies in India inspired you the most? Share in the comments below.
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8 key elements that help tourism digital marketing campaigns stand out
by Ronn Torossian | Sep 7, 2024 | Public Relations
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience.
Here are some key elements and examples that can help a tourism campaign stand out:
1. Targeted Content Marketing
- Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations. Use high-quality visuals, videos, and local anecdotes to capture attention.
- Local Influencers and Bloggers: Collaborate with local influencers and travel bloggers to create authentic content that showcases the destination from a personal perspective.
- User-Generated Content: Encourage travelers to share their experiences and tag your destination. Feature this content on your platforms to build credibility and engage with your audience.
2. Social Media Engagement
- Platform-Specific Strategies: Tailor content for different social media platforms. Instagram might focus on stunning visuals and stories, while Facebook could highlight events and local experiences.
- Interactive Elements: Use polls, quizzes, and interactive maps to engage users. For example, a quiz to find out which local attraction suits their personality can be both fun and informative.
- Live Streaming: Host live tours or Q&A sessions with local experts to provide real-time interaction and insights into the destination.
3. Influencer Partnerships
- Micro-Influencers: Partner with influencers who have a dedicated following in the travel niche. They often have higher engagement rates and can target niche audiences effectively.
- Experience-Based Collaborations: Invite influencers to experience unique aspects of the destination, such as exclusive tours, local festivals, or hidden gems.
4. Paid Advertising
- Geo-Targeted Ads: Use geo-targeting to reach potential travelers in specific locations or those who have shown interest in similar destinations.
- Retargeting Campaigns: Implement retargeting to reach users who have previously visited your site or engaged with your content but haven’t yet booked a trip.
- Seasonal Promotions: Launch ad campaigns around peak travel times or holidays with special offers or packages.
5. Search Engine Optimization (SEO)
- Local SEO: Optimize your website and content for local search terms to ensure it appears in search results when users look for travel information about your destination.
- Long-Tail Keywords: Use specific, long-tail keywords related to the destination and activities to attract highly interested travelers.
- High-Quality Backlinks: Collaborate with travel blogs, news sites, and travel directories to build high-quality backlinks to your site.
6. Email Marketing
- Personalized Recommendations: Send targeted emails with personalized travel recommendations based on past behavior or preferences.
- Exclusive Offers: Provide subscribers with exclusive deals, early access to promotions, or insider tips to encourage bookings.
- Engaging Newsletters: Create visually appealing newsletters with travel tips, destination highlights, and upcoming events.
7. Data Analytics and Feedback
- Track Performance: Use tools like Google Analytics, social media insights, and ad performance metrics to track the effectiveness of your campaigns.
- Adjust Strategies: Continuously analyze the data to understand what works and what doesn’t. Be ready to adjust your strategies based on performance and feedback.
- Customer Feedback: Collect and use feedback from travelers to improve your campaigns and address any issues or concerns.
8. Virtual Reality (VR) and Augmented Reality (AR)
- Virtual Tours: Offer VR tours of popular attractions or accommodations to give potential travelers an immersive preview of what they can expect.
- AR Experiences: Use AR to enhance physical experiences, such as providing interactive maps or augmented information about landmarks through a mobile app.
Case Studies of Successful Campaigns:
- Tourism Australia’s “There’s Nothing Like Australia” Campaign: Focused on user-generated content and featured stunning visuals of Australian landscapes. It successfully increased engagement and inspired potential travelers.
- New Zealand’s “100% Pure New Zealand” Campaign: Utilized high-quality videos and storytelling to highlight the country’s natural beauty and unique experiences, leading to increased tourism.
- VisitScotland’s “The Spirit of Scotland” Campaign: Emphasized storytelling and local experiences, featuring authentic content from Scottish locals and influencers.
By combining these strategies and tailoring them to your specific destination and audience, you can create a winning digital marketing campaign for tourism that captivates and converts potential travelers .
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Private Equity in Shipping Industry [5 Case Studies] [2024]
With its complex logistics and global scope, the shipping industry presents unique challenges and opportunities for private equity firms. These investors are crucial in transforming companies through strategic capital infusion, technological upgrades, and market expansion strategies. This blog explores the transformative power of private equity in the shipping sector, highlighting how strategic investments can drive growth, improve operational efficiencies, and enhance competitive positioning. We delve into the mechanics of these investments and their profound impacts on the industry, offering insights into the strategic thinking behind private equity decisions and their long-term effects on global shipping operations.
Related: Private Equity in eCommerce Case Studies
Case Study 1 : Apollo Global Management’s Investment in Prestige Cruise Holdings
Introduction
Prestige Cruise Holdings, the parent company of Oceania Cruises and Regent Seven Seas Cruises, specializes in luxury cruise operations. The company was formed to manage premium cruise brands and enhance their market presence in the luxury cruising sector.
Apollo Global Management’s primary objective in acquiring Prestige Cruise Holdings was to expand the company’s fleet, enhance its global market share, and capitalize on the burgeoning demand for luxury cruise experiences. The investment aimed to leverage Apollo’s extensive resources and operational expertise to upscale Prestige’s operational capabilities and customer offerings.
Investment Details
In 2007, Apollo Global Management invested approximately $850 million in Prestige Cruise Holdings. This strategic investment was geared towards fleet expansion and operational enhancements. Apollo’s capital infusion was intended to enable significant upgrades to existing vessels and the acquisition of new ships to meet increasing consumer demand for luxury cruise experiences.
Strategic Initiatives
Under Apollo’s ownership, several strategic initiatives were undertaken:
- Fleet Expansion: Prestige expanded its fleet by acquiring new ships and refurbishing existing ones, enhancing the luxury and comfort offered to passengers.
- Service Enhancement: Investments were made to improve onboard services and amenities, ensuring a superior customer experience that aligned with the luxury positioning of Oceania and Regent brands.
- Market Expansion: Efforts were focused on entering new geographic markets and developing tailored cruise packages that appealed to a broader demographic of luxury travelers.
- Operational Efficiency: Apollo focused on streamlining operations to reduce costs while improving service delivery. This included optimizing supply chain management and implementing advanced data analytics for better decision-making.
The impact of Apollo’s investment in Prestige Cruise Holdings was significant:
- Revenue Growth: The company saw a substantial increase in revenues driven by higher booking rates and an expanded customer base.
- Brand Positioning: Oceania Cruises and Regent Seven Seas Cruises solidified their positions as leaders in the luxury cruise sector.
- Operational Improvements: Enhanced operational efficiencies resulted in cost reductions and improved profitability margins.
Lessons Learned
Several key lessons emerged from Apollo’s investment in Prestige Cruise Holdings:
- Importance of Brand Investment: Continuous investment in brand and service quality is crucial in the luxury service industry to maintain competitive advantage and customer loyalty.
- Strategic Capital Allocation: Targeted investments in fleet expansion and refurbishment can significantly enhance operational capacity and market reach.
- Adaptive Market Strategies: The ability to adapt and tailor offerings to meet changing market demands is vital for sustained growth in the luxury travel industry.
Case Study 2: Oaktree Capital Management’s Investment in Star Bulk Carriers Corp.
Star Bulk Carriers Corp. is a global shipping company specializing in the transportation of dry bulk cargoes. This case study examines the strategic investment by Oaktree Capital Management aimed at rescuing and revitalizing Star Bulk during a significant downturn in the global shipping market.
The primary objective of Oaktree’s investment in Star Bulk was to stabilize the company financially and strategically during a period of severe market downturns. The goal was to restructure the company’s debt, optimize its operational efficiency, and position it for future growth as market conditions improved.
In 2014, amidst a crisis in the dry bulk shipping market, Oaktree Capital Management stepped in with a substantial investment, becoming the majority shareholder. This move was part of a broader strategy to restructure the debt of Star Bulk and provide the capital necessary to weather the storm in the global shipping industry.
Several strategic initiatives were launched by Oaktree Capital Management as part of the investment in Star Bulk:
- Debt Restructuring: Significant efforts were made to restructure existing debts, which included negotiating with creditors and refinancing under more favorable terms.
- Fleet Optimization: Oaktree focused on optimizing the fleet size and composition to improve operational efficiencies and reduce costs. This included selling older, less efficient vessels and investing in newer, more economically viable ships.
- Operational Streamlining: Operational costs were meticulously reviewed, leading to enhanced operational procedures and cost-saving measures across the fleet.
- Market Diversification: Efforts were made to diversify the range of cargoes and routes to reduce dependency on volatile commodity markets.
- Financial Stability: The restructuring of debt and capital infusion helped stabilize Star Bulk’s finances, allowing it to continue operations during a challenging period.
- Operational Efficiency: Enhanced operational strategies led to reduced costs and improved profitability.
- Market Adaptability: By diversifying its service offerings, Star Bulk was better positioned to handle market fluctuations and capitalize on new opportunities.
- Timeliness of Intervention: The importance of timely and decisive intervention in a distressed company can be critical to turning around its fortunes.
- Strategic Debt Management: Effective debt restructuring can provide a lifeline to struggling companies, highlighting the need for flexible and innovative financial strategies.
- Operational Resilience: Building operational resilience is crucial for weathering industry downturns, emphasizing the need for continuous review and adaptation of operational practices.
Related: Private Equity in Real Estate Case Studies
Case Study 3: TPG Capital’s Investment in American Commercial Lines (ACL)
American Commercial Lines (ACL) is a U.S.-based provider of barge transportation services, specializing in the transport of bulk commodities. This case study examines the strategic investment made by TPG Capital to revitalize and enhance ACL’s operational and market capabilities.
The primary objective of TPG Capital’s investment was to transform ACL into a more competitive and profitable entity by enhancing operational efficiencies, improving service delivery, and expanding market reach. The goal was to capitalize on ACL’s existing market presence and enhance its capabilities to leverage emerging opportunities in the barge transportation industry.
In 2010, TPG Capital acquired a significant stake in ACL. This investment was part of a strategic move to inject capital into ACL for operational improvements and debt restructuring. The investment aimed at providing the necessary resources to enable ACL to overcome its financial challenges and to implement new strategic initiatives.
- Operational Efficiency: Introducing advanced technologies and systems to improve the operational efficiency of ACL’s fleet. This included upgrading the IT infrastructure and implementing a fleet management system to optimize fuel consumption and maintenance schedules.
- Service Expansion: ACL expanded its service offerings to include new logistics and transport services, thus broadening its market appeal and diversifying its revenue streams.
- Market Penetration: Strategies were implemented to deepen penetration in existing markets and to expand into new geographic regions, enhancing ACL’s national presence.
- Staff Training and Development: Emphasis was placed on training and development programs for staff to enhance service quality and operational safety, which are critical in the transportation and logistics industry.
- Improved Profitability: Enhanced operational efficiencies and expanded service offerings led to increased profitability and revenue growth.
- Enhanced Competitive Position: ACL emerged as a more robust player in the barge transportation market, capable of competing effectively with larger industry players.
- Strengthened Industry Reputation: ACL’s commitment to safety and service excellence, powered by TPG’s investment, greatly enhanced its reputation in the industry.
- Importance of Operational Efficiency: Continuous improvements in operational efficiency are vital for maintaining profitability in the logistics and transportation industry.
- Strategic Capital Allocation: Effective allocation of capital towards technology upgrades and operational improvements can yield significant returns.
- Employee Investment: Investing in employee training and development not only improves service delivery but also enhances employee morale and loyalty, which are crucial for long-term success.
Case Study 4: KKR & Co.’s Investment in Borealis Maritime
Borealis Maritime is a diversified maritime solutions provider that operates a fleet across multiple shipping sectors. This case study explores the strategic investment by KKR & Co., aimed at bolstering Borealis Maritime’s asset base and competitive positioning in the global shipping market.
KKR & Co. aimed to expand Borealis Maritime’s operational capabilities and fleet size to capture a larger market share and enhance profitability. The investment was structured to leverage Borealis Maritime’s existing operational strengths and to further diversify its fleet and services, making it more resilient to market volatility.
In 2013, KKR & Co. made a significant investment in Borealis Maritime, which included capital to fund the acquisition of new ships and to upgrade existing assets. This strategic infusion was intended to support Borealis Maritime’s expansion strategy in a capital-intensive industry, providing the necessary financial backing to execute its growth plans effectively.
- Fleet Expansion: Borealis Maritime significantly expanded its fleet by acquiring new vessels and modernizing older ones. This expansion was targeted at increasing capacity and improving the efficiency of its operations.
- Sector Diversification: Borealis diversified into new maritime sectors, including specialized cargo and tanker services, to reduce dependence on any single market segment.
- Operational Efficiency Improvements: Investments were made in technology to enhance operational efficiency, including fleet management systems that optimize routing and fuel consumption.
- Sustainability Measures: Emphasis was placed on adopting environmentally sustainable practices, such as retrofitting older ships to meet newer environmental standards.
- Increased Market Footprint: The expanded and diversified fleet allowed Borealis Maritime to serve more routes and offer new services, significantly boosting its market presence.
- Revenue Growth: The strategic expansion and diversification led to a considerable increase in revenues, as Borealis could tap into new markets and customer segments.
- Enhanced Operational Efficiency: The adoption of new technologies and practices reduced operational costs and improved service reliability, enhancing customer satisfaction.
- Strategic Asset Management: Active management and strategic expansion of asset bases in capital-intensive industries can drive significant growth.
- Market Adaptability: Flexibility to diversify operations and enter new market segments can provide a buffer against industry downturns.
- Sustainability as a Competitive Advantage: Incorporating sustainability into business operations not only complies with increasing regulatory demands but can also enhance the market appeal.
Case Study 5: Wilbur Ross and Navigator Holdings
Navigator Holdings is a prominent operator within the gas carrier sector, specializing in the transportation of liquefied gases. This case study explores the investment made by billionaire investor Wilbur Ross, whose strategic financial involvement aimed to leverage Navigator Holdings’ potential in the niche market of gas transportation.
The objective of Wilbur Ross’s investment was to scale Navigator Holdings’ operations, expand its fleet, and capture a larger share of the global gas carrier market. Ross aimed to position Navigator as a leader in the gas carrier industry by enhancing its operational capabilities and financial stability.
Wilbur Ross and his investment consortium acquired a controlling stake in Navigator Holdings in 2012. The investment was part of a strategic move to inject substantial capital into the company to facilitate fleet expansion and to take advantage of emerging market opportunities in the gas transport sector.
- Fleet Expansion: Significant investment was allocated to expanding the fleet, including the purchase of new, state-of-the-art vessels equipped with the latest technology for the safe and efficient transport of liquefied gases.
- Technological Upgrades: Navigator Holdings invested in advanced navigation and safety technology to enhance the operational efficiency and safety of its fleet.
- Market Expansion: Efforts were focused on expanding the company’s reach into new geographic markets and securing long-term contracts with major gas suppliers, which stabilized revenue streams and improved financial predictability.
- Operational Optimization: Operational processes were streamlined, and cost-control measures were implemented to improve profitability.
- Market Leadership: Navigator Holdings strengthened its position as a leading operator in the gas carrier market, with a significant increase in its market share.
- Operational Efficiency: Upgraded technology and improved operational processes led to higher efficiency and reduced operational costs.
- Financial Growth: The company saw a notable improvement in financial performance, including increased revenue and profitability due to expanded operations and enhanced service offerings.
- Strategic Capital Injection: Timely and strategic capital injections can revitalize a company and position it for market leadership in a niche industry.
- Focus on Safety and Technology: Investing in technology, especially in industries dealing with hazardous materials, not only improves operational efficiency but also enhances safety, which can be a significant competitive advantage.
- Long-term Market Contracts: Securing long-term contracts can stabilize revenues and provide a financial foundation for sustained growth and expansion.
Related: Private Equity in Space Exploration Case Studies
Private equity’s role in the shipping industry underscores a dynamic interplay between strategic investment and industry evolution. Through the detailed exploration of various case studies, we’ve seen how these investments catalyze significant transformations, driving companies towards efficiency and market leadership. The lessons learned from these investments not only illuminate the paths taken by these firms but also serve as a guiding framework for future investors in the shipping industry or any other sector. The impact of such strategic financial engagements highlights the potential for private equity to serve as a cornerstone for innovation and growth in global commerce.
- AI in Fashion Design: 5 Case Studies [2024]
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The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Saudi Arabia
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CASE STUDY: Translation for the World’s Largest Digital Advertising Exchange
September 10, 2024 by scott brown.
OpenX, the largest independent advertising exchange, is at the forefront of digital advertising, empowering over 1,200 publishers and 900 premium apps across 190 countries. Their mission is to unlock the full economic potential of digital media companies by delivering cutting-edge ad markets and technologies that optimize value for publishers and advertisers.
However, as OpenX expanded its global footprint, it faced significant challenges in maintaining language consistency and standardizing the translation process across its diverse markets.
As OpenX grew rapidly, the need to standardize and maintain the quality of localized software and marketing materials became paramount. The company's initial focus on French and German languages expanded to include Japanese, a rapidly growing market with specialized demands. This expansion presented three core challenges:
Consistency Across Languages: As OpenX expanded its global reach, maintaining a consistent brand message across multiple languages became increasingly challenging. Each language comes with its own set of linguistic nuances, cultural references, and idiomatic expressions, making it difficult to ensure that the original meaning and tone are preserved.
This challenge was amplified by the need to respect regional differences while still conveying a unified global message. Without careful attention to these details, there was a risk of diluting the brand’s voice or, worse, miscommunicating key messages to different audiences. Ensuring consistency across languages was critical to maintaining the integrity of OpenX’s brand as they entered new markets.
Standardizing the Translation Process: As OpenX continued to grow, the need for a streamlined and efficient translation process became apparent. The challenge lay in coordinating multiple languages and regions simultaneously, each with its own specific requirements and timelines.
Inconsistent translation processes could lead to delays, quality issues, and a lack of cohesion in the final output. With different teams and individuals working on various projects, there was a risk of misalignment in terminology, style, and overall approach. Establishing a standardized process was crucial to ensuring that all translations met the same high standards, regardless of the language or market.
Specialized Subject Matter: The digital advertising industry is complex and highly technical, with its own specialized language and concepts that are not easily translated. This posed a significant challenge for OpenX, as they needed to communicate intricate technical details in a way that was clear and accessible to their diverse global audience.
Finding linguists who not only understood the technical aspects of the ad exchange industry but could also translate these concepts accurately and effectively was a major hurdle. The challenge was further compounded by the need to adapt the specialized content to different languages and cultures without losing the technical precision or clarity required for the industry.
OpenX turned to LanguageLine to address the complex challenges it faced in maintaining language consistency, standardizing translation processes, and effectively handling specialized subject matter. Leveraging our deep expertise in language support, we developed a comprehensive and tailored solution designed to meet OpenX’s specific needs.
Terminology Management: One of the most critical aspects of the solution was the establishment of robust terminology management practices. OpenX operates in a highly specialized field, where precise terminology is essential to maintaining clarity and consistency across all communications.
LanguageLine developed a centralized glossary system that captured all the key terms and phrases specific to OpenX’s industry. This glossary was not a static resource; it was regularly updated and refined to reflect new developments in the industry and OpenX’s expanding global operations. By maintaining this centralized repository, we ensured that every translation adhered to the same standards, using consistent language that accurately represented OpenX’s brand and technical requirements across all markets.
Dynamic Workflows: Given the rapid pace at which OpenX evolves and the constant expansion into new regions, flexibility in the translation process was crucial. LanguageLine implemented dynamic workflows that could easily adapt to the changing needs of OpenX. These workflows were designed to be responsive, allowing for real-time updates and adjustments as new terminology emerged or as market demands shifted.
This flexibility ensured that OpenX’s translations were not only consistent but also current, reflecting the most up-to-date language and industry trends. Additionally, the dynamic nature of these workflows enabled swift integration of new languages and regions, allowing OpenX to expand without the risk of translation bottlenecks or delays.
Subject Matter Expertise: The specialized nature of OpenX’s content required more than just linguistic proficiency; it demanded deep subject matter expertise. To meet this need, LanguageLine worked closely with OpenX’s subject matter experts (SMEs) in various locales around the world.
This collaboration was key to ensuring that the complex, technical language used in the ad exchange industry was translated accurately and clearly. The input from these SMEs was invaluable, providing the context and nuance needed to produce translations that were not only technically precise but also aligned with the intended messaging. LanguageLine ensured that this expert knowledge was systematically captured, centrally stored, and made accessible to all linguists working on OpenX projects. By distributing this information effectively, we created an integrated language support solution that allowed for seamless, high-quality translations across all markets.
What the Client Said
“LanguageLine Solutions was instrumental in the launch of the company website across three regions. The LanguageLine team is always quick to respond and help. They are a huge asset to OpenX, and we look forward to continuing the partnership.”
On the Horizon
OpenX and LanguageLine are set to deepen their partnership. Plans include expanding localized content, particularly specialized User Experience domains that simplify processes for OpenX bidders. This ongoing collaboration will continue to evolve, ensuring that OpenX remains at the cutting edge of global digital advertising.
Let’s Talk Solutions
Discover how LanguageLine can turn your biggest language challenges into growth opportunities with industry-leading services. Contact us today to explore how we can support your multilingual communication needs. Please call us at 1-800-878-8523 or email [email protected].
COMMENTS
In the rapidly evolving digital era, the effectiveness of marketing tactics can have a huge impact on the brand's success. This collection of 40 detailed digital marketing case studies from globally recognized companies offers a deep dive into the tactical approaches and innovative solutions that have reshaped consumer interactions and carved success stories across various industries.
Digital Marketing Case Studies: 1. AppSumo Grew Organic Traffic 843% & Revenue 340% (Online Content Example) 2. How I Increased My Organic Traffic 652% in 7 Days (SEO Case Study) 3. 32% Increase In Return On Ad Spend (PPC Internet Ads) 4. 793,500+ Impressions for Semrush On Twitter (Social Media Marketing) 5. Collecting 100,000 Emails In One Week (Email Marketing) 6. 8,000 Video Views On ...
Case Study #1: Moto Trax. The first one on our list of digital marketing case studies is Moto Trax. It is a snow bike company so he had specific products for a specific audience. We performed SEO, social media marketing, PPC, and website needs for them. SEO, Website, & PPC.
Examples of case study topics in marketing could include: Launch of a New Product: Analyzing the strategy behind introducing a new product to the market. Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market. Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
SEO Case Studies. 1. Apollo Digital - 0 to 200K Monthly Organic Traffic. 0 to 200,000 monthly organic traffic in 2 years. Ranked #1-3 for extremely high CPC keywords (20$ CPC+). Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.
Case Study #2. UNIQLO. UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born: The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes.
19. " Bringing an Operator to the Game," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".
Louis Vuitton's digital strategy was a task in transferring the success of their in-store experience to the online world. . Because younger consumers continue to make up the luxury market, Louis Vuitton needed to adapt and meet them where they spend the majority of their time: online. .
G & Co. is a world leading fashion & luxury marketing & advertising agency enabling luxury and fashion brands to enhance customer experiences, drive digital transformation, and build a competitive edge. Gucci parent company Kering Group—the owner of Bottega Veneta, Yves Saint Laurent, Balenciaga, Brioni, Stella McCartney, and other fashion ...
Digital marketing case studies serve as a testament to the. In the fast-paced world of digital marketing, success is often measured by the ability to drive tangible results. While theory and best practices provide valuable insights, real-world case studies offer a wealth of inspiration and actionable strategies. Digital marketing case studies ...
Data and Analytics. Customer Experience. Digital Management and Leadership. Digital Marketing. Display and Video Advertising. PPC and Paid Search. Web Design, CRO and UX. Social Selling. Showing 1 - 24 of 39 Case Studies.
Learn how brands and content creators used video and other digital tactics to drive innovation, connect with consumers, and achieve success. Explore best practices, creative executions, and metrics from various industries and regions.
Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers, including our team offering comprehensive digital marketing services, actively reacted to get results for unique situations.. Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers ...
Case Study #1: Fanatics Boosts Traffic Through Content Marketing. When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website, it turned to content marketing as a solution.
A case study in digital marketing is a detailed analysis of a specific marketing campaign or strategy that primarily focuses on digital platforms and channels. It involves examining the effectiveness of the approach in reaching the target audience, driving engagement, and achieving desired outcomes. ...
This pack of case studies has been created for managers who want evidence of long-term success from marketing activities when formulating their own plans. Roles that may benefit from reading these case studies include: Marketing and digital marketing managers. Account managers. Channel-specific managers / digital marketing specialists.
Of course, it's not just agencies and advertising platforms that need to master the use of case studies in digital marketing. Let's explore an example of a case study outside the marketing industry, in this case specifically for B2B marketers. Asana is a project management platform that helps companies make their workflows more efficient.
Let's GetTo Work. Contact us today and we'll work together to build the perfect ad campaign for your business. We are 100% US based, drop us a line and we'll reply within 24 hours. View our case studies by campaign goal. Select the campaign goal to see our experience delivering a particular result.
Case Studies. Check out the advertising industry's most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns. Send us your Case Study. Latest; Media If you loved me, let me go ... to The RealReal! ...
B2B digital marketing case studies provide valuable insights into practical strategies and approaches that can inspire and advise businesses. The eight case studies in this article illustrate the success of different B2B marketing tactics, such as content marketing, social media advertising, email automation, influencer marketing, account-based ...
Explore JumpFly's success stories and learn how they've helped clients achieve their digital advertising goals with their case studies.
In 2018, LVMH increased its total marketing spend to €5.6 billion to compose 12% of its group revenues. Half of Louis Vuitton's marketing costs go to digital media, up significantly from the brand's traditional use of print media as part of its marketing strategy.
5. Tata Sky Transfer Digital Marketing Case Studies. Again one of the best case studies on Digital Marketing for you. Understanding the need of watching different shows in a family the company introduced a new service called Tata Sky+ transfer, the main issue for Tata sky was to get it viral.
This article delves into actionable insights and real-world case studies that demonstrate how businesses are harnessing digital marketing to achieve significant results. Understanding Digital Marketing Strategy. A digital marketing strategy encompasses various online marketing tactics and channels to reach your target audience.
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience.. Here are some key elements and examples that can help a tourism campaign stand out:. 1. Targeted Content Marketing. Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations.
Making A Case for a Digital Marketing Concentration: An Analysis of Traditionally Generalized Online MBA Programs Paige Gardiner Southern Utah University, [email protected] ... Spiller and Tuten (2015) used a case study to demonstrate how social media analytics could be used in a marketing class. Wilson et al. (2018) provided one of the ...
The campaign combined the app-based audience personas T-Mobile Advertising Solutions built and the automaker's first party data to activate cross-screen video assets that helped achieve meaningful scale for the brand, driving awareness in specific designated market areas like Philadelphia, New York, and Miami.
Case Study 3: TPG Capital's Investment in American Commercial Lines (ACL) Introduction. American Commercial Lines (ACL) is a U.S.-based provider of barge transportation services, specializing in the transport of bulk commodities. This case study examines the strategic investment made by TPG Capital to revitalize and enhance ACL's ...
The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores.
OpenX, the largest independent advertising exchange, is at the forefront of digital advertising, empowering over 1,200 publishers and 900 premium apps across 190 countries. Their mission is to unlock the full economic potential of digital media companies by delivering cutting-edge ad markets and technologies that optimize value for publishers ...