essay on visual aids

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14.2 Incorporating Effective Visuals into a Presentation

Learning objectives.

• Recognize the characteristics of effective visual aids.
• Analyze different types of visual aids and appropriate ways to use them.
• Determine how to create original visual aids and how to locate visual aids created by others.

Good communication is a multisensory experience. Children first learning how to read often gravitate toward books with engaging pictures. As adults, we graduate to denser books without pictures, yet we still visualize ideas to help us understand the text. Advertisers favor visual media—television, magazines, and billboards—because they are the best way to hook an audience. Websites rely on color, graphics, icons, and a clear system of visual organization to engage Internet surfers.

Bringing visuals into a presentation adds color, literally and figuratively. There is an art to doing it well. This section covers how to use different kinds of visual aids effectively.

Using Visual Aids: The Basics

Good writers make conscious choices. They understand their purpose and audience. Every decision they make on the page, from organizing an essay to choosing a word with just the right connotations, is made with their purpose and audience in mind.

The same principle applies to visual communication. As a presenter, you choose the following:

• When to show images or video for maximum impact
• Which images will best produce the effect you want
• When to present information using a table, chart, or other graphic
• How much text to include in slides or informational graphics
• How to organize graphics so they present information clearly

Your goal is to use visual media to support and enhance your presentation. At the same time, you must make sure these media do not distract your audience or interfere with getting your point across. Your ideas, not your visuals, should be the focus.

As you develop the visual side of your presentation, you will follow a process much like the process you follow when you write. You will brainstorm ideas, form an organizational plan, develop drafts, and then refine and edit your work. The following sections provide guidelines to help you make good decisions throughout the process.

What Makes Visual Aids Effective?

To help you get a sense of what makes visual media work, think about what does not work. Try to recall occasions when you have witnessed the following visual media failures:

• Websites crammed with so many images, flashing phrases, and clashing colors that they are almost unreadable
• Assembly instructions with illustrations or diagrams that are impossible to follow
• Photographs that are obviously (and badly) altered with photo-editing software
• Distracting typos or other errors in signs, advertisements, or headlines
• Tables, charts, or graphs with tiny, dense text or missing labels

In each case, the problem is that the media creator did not think carefully enough about the purpose and audience. The purpose of images, color, or flashing text on a website is to attract attention. Overusing these elements defeats the purpose because the viewer may become overwhelmed or distracted. Tables, charts, and graphs are intended to simplify complex information, but without clear labels and legible text, they will confuse the audience.

In contrast, effective visual elements are chosen or created with the purpose and audience in mind. Although a photo shoot for a magazine article might result in dozens of images, editors choose those few that work best with the article. Web designers and video game creators have an audience test their products before they are released, to ensure that people will understand how to use them. Understanding the function of different visual aids will help you use them with purpose.

Types of Visual Aids

Visual aids fall into two main categories—images and informational graphics. Images include photographs, illustrations and clip art, and video footage. Informational graphics include tables, charts, bar graphs, and line graphs.

These visual aids serve two purposes: to add emotional impact to your presentation and to organize information more clearly. With that in mind, read to find out how specific types of visual aids achieve those purposes.

Photographs

A striking photograph can capture your audience’s attention far more successfully than words can. Consider including photographs at the beginning or end of your presentation to emphasize your main ideas or to accompany a particularly important point in the body of your presentation. Remember that, as with other types of graphics, less is often more. Two or three well-chosen photographs are more effective than a dozen mediocre ones.

When you choose photographs, ask yourself these questions:

• What purpose does this image serve? Will it surprise the audience? Will it provoke a strong emotional response? Does it support an important point?
• Will this photograph be more effective if shown with only a caption, or does it need additional text?
• Will the audience understand what is happening in the photograph? Is the meaning immediately evident, or does the photo need some context?
• Would editing the image make it more effective? Consider using image-editing software to crop the photo, change the brightness, or make other cosmetic changes. (Do not go overboard, though. A slightly imperfect but authentic image is preferable to one that has been obviously altered.)

To illustrate the sense of helplessness people felt in the midst of tragedy, a student could use a photograph that shows fear, weariness, or defeat on the face of the photograph’s subject.

Figure 14.3

Neil Moralee – On The Scrap Heap . – CC BY-NC-ND 2.0.

Illustrations

Illustrations, such as editorial or political cartoons, serve much the same purpose as photographs. Because an illustration does not capture a moment in time the way a photo does, it may have less impact. However, depending on your topic and the effect you want to achieve, illustrations can still be very useful. Use the same criteria for choosing photographs to help you choose illustrations.

Figure 14.4

Humor Blog – Political Cartoon about Budget Cuts – CC BY 2.0.

The style of an illustration or photograph affects viewers just as the content does. Keep this in mind if you are working with the stock images available in office software programs. Many of these images have a comical tone. This may be fine for some topics—for instance, a presentation on television shows for children. However, if you need to project a more serious tone, make sure you choose images to suit that purpose. Many free (or reasonably priced) image banks are available online.

Video Footage

Even more than photographs, video footage can create a sense of immediacy, especially if your video includes sound. Showing a brief video clip can help your audience feel as if they are present at an important event, connect with a person being interviewed, or better understand a process. Again, ask yourself the following questions to ensure you are using the footage well:

• What purpose does this video serve? (Never rely on video clips just to fill time.)
• How much footage should be shown to achieve your purpose?
• What will need to be explained, before or after showing the video, to ensure that your audience understands its significance?
• Will it be necessary to edit the video to stay within time requirements or to focus on the most important parts?

Informational graphics, such as tables, charts, and graphs, do not provoke the same response that images do. Nevertheless, these graphics can have a powerful impact. Their primary purpose is to organize and simplify information.

Tables are effective when you must classify information and organize it in categories. Tables are an especially good choice when you are presenting qualitative data that are not strictly numerical. Table 14.1 “Example of Qualitative Data Table” was created for a presentation discussing the subprime mortgage crisis. It presents information about people who have held powerful positions both in the government and at one of the investment banking firms involved in the subprime mortgage market.

Table 14.1 Example of Qualitative Data Table

Sources: http://www.rollingstone.com/politics/news/%3Bkw=%5B3351,11459%5D ; http://www.nytimes.com/2008/10/19/business/19gold.html ; http://topics.nytimes.com/top/reference/timestopics/people/p/henry_m_jr_paulson/index.html?inline=nyt-per ; http://topics.nytimes.com/top/reference/timestopics/people/r/robert_e_rubin/index.html?inline=nyt-per , http://www.nytimes.com/2002/12/13/us/man-in-the-news-economic-adviser-from-other-side-of-the-deficit-stephen-friedman.html ; http://news.bbc.co.uk/2/hi/business/342086.stm .

If you are working with numerical information, consider whether a pie chart, bar graph, or line graph might be an effective way to present the content. A table can help you organize numerical information, but it is not the most effective way to emphasize contrasting data or to show changes over time.

Pie charts are useful for showing numerical information in percentages. For example, you can use a pie chart to represent presidential election results by showing what percentage of voters voted for the Democratic presidential candidate, the Republican candidate, and candidates from other political parties.

Figure 14.5

Source: http://www.fec.gov/pubrec/fe2008/2008presgeresults.pdf

Bar graphs work well when you want to show similarities and differences in numerical data. Horizontal or vertical bars help viewers compare data from different groups, different time periods, and so forth. For instance, the bar graph in Figure 14.6 allows the viewer to compare data on the five countries that have won the most Olympic medals since the modern games began in 1924: Norway, the United States, the former Soviet Union, Germany, and Austria. Bar graphs can effectively show trends or patterns in data as well.

Figure 14.6

Source: http://www.nbcolympics.com/medals/all-time-standings/index.html

Line Graphs

Like bar graphs, line graphs show trends in data. Line graphs are usually used to show trends in data over time. For example, the line graph in Figure 14.7 shows changes in the Dow Jones Industrial Average—an economic index based on trading information about thirty large, US-based public companies. This graph shows where the Dow closed at the end of each business day over a period of five days.

Figure 14.7

Source: http://www.google.com/finance/historical?cid=983582&startdate=May+17%2C+2010&enddate=May+21%2C+2010

In this exercise, you will begin to refine your ideas for incorporating media into your presentation. Complete the following steps on your own sheet of paper.

• Revisit the list you brainstormed for Note 14.12 “Exercise 3” in Chapter 14 “Creating Presentations: Sharing Your Ideas” , Section 14.1 “Organizing a Visual Presentation” and the annotated outline you developed for Note 14.17 “Exercise 4” .
• Analyze the two different types of visual aids: images and informational graphics. Identify at least two places in your presentation where you might incorporate visual aids.
• Evaluate the purpose of the visual aid. Does it create emotional impact, or does it organize information? Is the visual effective?
• Determine whether you will be able to create the visual aid yourself or will need to find it.

Creating Original Visual Aids

You will include original visual aids in your presentation to add interest, present complex information or data more clearly, or appeal to your audience’s emotions. You may wish to create some visual aids by hand—for instance, by mounting photographs on poster board for display. More likely, however, you will use computer-generated graphics.

Computer-generated visual aids are easy to create once you learn how to use certain office software. They also offer greater versatility. You can print hard copies and display them large or include them in a handout for your audience. Or, if you are working with presentation software, you can simply insert the graphics in your slides.

Regardless of how you proceed, keep the following guidelines in mind:

• Create visual aids with purpose. Think carefully about how they will enhance your message, and choose a form that is appropriate for your content.
• Strive for quality. You do not need the skills of a professional photographer or designer, but do take time to make sure your visual aids are neat, attractive, and legible. Proofread for errors, too.

Using Software to Create Visual Aids

You can use standard office software to create simple graphics easily. The following guidelines describe how to work with word-processing software and presentation software.

Working with Photographs

Most personal computers come equipped with some basic image-editing software, and many people choose to purchase more advanced programs as well. You can upload photographs from a digital camera (or in some cases, a cell phone) or scan and upload printed photographs. The images can then be edited and incorporated into your presentation. Be sure to save all of your images in one folder for easy access.

Creating Tables

To create a table within a word-processing document consult your software program’s help feature or an online tutorial. Once you have created the table, you can edit and make any additional changes. Be sure that the table has no more than six to seven rows or columns because you do not want to compromise the size of the text or the readability. Aligning with precision will help your table look less crowded. Also, the row and column titles should spell out their contents.

Creating Graphs

Figure 14.8

Pie charts and bar and line graphs can also be created using standard office software. Although you can create these graphics within a document, you will need to work with both your word-processing application and your spreadsheet application to do so. The graph should visually explain the data using colors, titles, and labels. The use of color will help the audience distinguish information; however, avoid colors that are hard on the eyes, such as lime green or hot pink. The title should clearly state what the graph explains. Lastly, avoid using acronyms in the titles and other labels.

Creating Graphics in an Electronic Presentation

If you plan to work only with hard copy graphics during your presentation, you may choose to create them as word-processing documents. However, if you are using presentation software, you will need to choose one of the following options:

• Create your graphics using the presentation software program.
• Create your graphics within another program and import them.

Standard office presentation software allows you to create informational graphics in much the same way you would create them within a word-processing application. Keep the formatting palette, a menu option that allows you to customize the graphic, open while you use the software. The formatting menu provides options for inserting other types of graphics, such as pictures and video. You may insert pictures from an image bank available within the program, or insert images or video from your own desktop files. Shape your use of multimedia in accordance with the message your presentation is trying to convey, the purpose, and your audience.

Creating Visual Aids by Hand

Most of the time, using computer-generated graphics is more efficient than creating them by hand. Using office software programs helps give your graphics a polished appearance while also teaching you skills that are useful in a variety of jobs. However, it may make sense to use hand-created visual aids in some cases—for instance, when showing a 3-D model would be effective. If you follow this route, be sure to devote extra time to making sure your visual aids are neat, legible, and professional.

Flip charts are inexpensive and quick visual aids used during face-to-face presentations. The flip chart can be prepared before, as well as during, the presentation. Each sheet of paper should contain one theme, idea, or sketch and must be penned in large letters to be seen by audience members farthest away from the speaker.

Writing Captions

Any media you incorporate should include a caption or other explanatory text. A caption is a brief, one- to two-sentence description or explanation of a visual image. Make sure your captions are clear, accurate, and to the point. Use full sentences when you write them.

Captions should always be used with photographs, and in some cases, they can be useful for clarifying informational graphics, which represent qualitative data visually. However, informational graphics may not require a caption if the title and labels are sufficiently clear. For other visual media, such as video footage, providing explanatory text before or after the footage will suffice. The important thing is to make sure you always include some explanation of the media.

In this exercise, you will begin to develop visual aids for your presentation. Complete the steps in this exercise—and enjoy the chance to be creative. Working with visuals can be a pleasant way to take a break from the demands of writing.

• Revisit the ideas you developed in Note 14.24 “Exercise 1” . Choose at least two ideas that you can create. ( Note: If you are using software to develop a slideshow presentation, count this as one of your self-created visual aids. Include at least one other self-created visual aid, such as an original photograph, within your slideshow.)
• Get creative! Take your photographs, construct a 3-D model, create informational graphics, or work on your presentation slides. Develop good working drafts.
• After you have completed drafts of your visual aids, set them aside for a while. Then revisit them with a critical eye. First, check any text included with the graphic. Make sure your facts are correct, your words are clear and concise, and your language is free of errors.
• Next, evaluate how well your aids work visually. Are they large enough to be seen and read from a distance? Are captions and labels easy to find? Are photographs of reasonably high quality? Ask someone else for feedback, too.
• Begin making any needed changes. As you proceed through the rest of this section, continue to revisit your work to improve it as needed.

Collaboration

Please share the first version of your visual aids with a classmate. Examine what they have produced. On a separate piece of paper, note both the elements that catch your attention and those that would benefit from clarification. Return and compare notes.

Testing and Evaluating Visual Aids

Regardless of how you create your visual aids, be sure to test-drive them before you deliver your presentation. Edit and proofread them, and if possible, show them to someone who can give you objective feedback. Use the following checklist.

Checklist 14.1

Visual Aid Evaluation Checklist

• Visual aids are clearly integrated with the content of the presentation
• Photographs and illustrations suit the overall tone of the presentation
• Images and text are large and clear enough for the viewer to see or read
• Images are shown with explanatory text or a caption
• Informational graphics include clear, easy-to-read labels and headings
• Text within informational graphics is easy to read (Watch out for wordiness and crowded text or a font that is too small and hard to read.)
• Formatting choices (color, different fonts, etc.) organize information effectively
• Any text within graphics is free of errors
• Hyperlinks within slides function properly
• Display text for hyperlinks is concise and informative (Never paste a link into a slide without modifying the display text.)

Writing at Work

Office software includes many options for personalizing a presentation. For instance, you can choose or create a theme and color scheme, modify how one slide transitions to the next, or even include sound effects. With so many options, students and employees sometimes get carried away. The result can seem amateurish and detract from, rather than enhance, your presentation.

Remember, you are delivering a presentation, not producing a movie. Use the customization options to help give your presentations a consistent, polished, appearance. However, do not let these special effects detract from the substance of your slides.

Using Existing Visual Media

Depending on your topic, you may be able to find images and other graphics you can use instead of creating your own. For instance, you might use photographs from a reputable news source or informational graphics created by a government agency. If you plan to use visual aids created by others, keep the following guidelines in mind:

• Set a purpose before you begin your search. You will search more efficiently if you start with a general idea of what you are looking for—a line graph of unemployment rates for the past twelve months, for example, or a video clip of the most recent State of the Union address.
• Filter out visual aids that are not relevant. You may come across eye-catching graphics and be tempted to use them even if they are only loosely related to your topic, simply because they are attention getting. Resist the temptation. If the graphic is not clearly connected to your point, it does not belong in your presentation.
• Read carefully. In addition to reading labels, headings, and captions, read any text that accompanies the visual. Make sure you understand the visual in its original context. For informational graphics, make sure you understand exactly what information is being represented. (This may seem obvious, but it is easy to misread graphic information. Take the time to examine it carefully.)
• Evaluate sources carefully and record source information. When you look for visual media to complement your presentation, you are conducting research. Apply the same standards you used for your research paper. Choose reliable sources, such as reputable news organizations, government and nonprofit organizations, and educational institutions. Verify data in additional sources. Finally, be sure to document all source information as you proceed.

Searching Efficiently for Visual Media

You will probably find it most efficient to use the Internet to search for visual aids. Many students begin by typing keywords into a search engine to locate related images. However, this search technique is not necessarily efficient, for several reasons:

• It often pulls up hundreds or even thousands of images, which may be only loosely related to your search terms.
• It can sometimes be difficult to understand the image in its original context.
• It can be hard to find copyright information about how you may use the image.

A more efficient strategy is to identify a few sources that are likely to have what you are looking for, and then search within those sites. For instance, if you need a table showing average life expectancy in different countries, you might begin with the website of the World Health Organization. If you hope to find images related to current events, news publications are an obvious choice. The Library of Congress website includes many media related to American history, culture, and politics.

Searching this way has the following advantages:

• You will often find what you are looking for faster because you are not wasting time scrolling through many irrelevant results.
• If you have chosen your sources well, you can be reasonably certain that you are getting accurate, up-to-date information.
• Images and informational graphics produced by reputable sources are likely to be high quality—easy to read and well designed.

If you do choose to use a search engine to help you locate visual media, make sure you use it wisely. Begin with a clear idea of what you are looking for. Use the advanced search settings to narrow your search. When you locate a relevant image, do not download it immediately. Read the page or site to make sure you understand the image in context. Finally, read the site’s copyright or terms of use policy—usually found at the bottom of the home page—to make sure you may use the material.

If you are unable to find what you are looking for on the Internet consider using print sources of visual media. You may choose to mount these for display or scan them and incorporate the files into an electronic presentation. (Scanning printed pages may lower the quality of the image. However, if you are skilled at using photo-editing software, you may be able to improve the quality of the scanned image.)

Inserting Hyperlinks in an Electronic Presentation

If you are working with images, audio, or video footage available online, you may wish to insert a link within your presentation. Then, during your presentation, you can simply click the link to open the website in a separate window and toggle between windows to return to your presentation slides.

To insert a hyperlink within your presentation, click on insert in the toolbar and then select hyperlink from the menu. Doing so will open a dialogue box where you can paste your link and modify the accompanying display text shown on your slide.

Copyright and Fair Use

Before you download (or scan) any visual media, make sure you have the right to use it. Most websites state their copyright and terms of use policy on their home page. In general, you may not use other people’s visual media for any commercial purpose without contacting the copyright holder to obtain permission and pay any specified fees.

Copyright restrictions are somewhat more ambiguous when you wish to download visual media for educational uses. Some educational uses of copyrighted materials are generally considered fair use —meaning that it is legally and ethically acceptable to use the material in your work. However, do not assume that because you are using the media for an educational purpose, you are automatically in the clear. Make sure your work meets the guidelines in the following checklist. If it does, you can be reasonably confident that it would be considered fair use in a court of law and always give credit to the source.

Checklist 14.2

Media Fair Use Checklist

• You are using the media for educational purposes only.
• You will make the work available only for a short period and to a limited audience. For instance, showing a copyrighted image in a classroom presentation is acceptable. Posting a presentation with copyrighted images online is problematic. In addition, avoid any uses that would allow other people to easily access and reproduce the work.
• You have used only as much of the work as needed for your purposes. For video and audio footage, limit your use to no more than 10 percent of the media—five minutes of an hour-long television show, for example. Image use is harder to quantify, but you should avoid using many images from the same source.
• You are using the media to support your own ideas, not replace them. Your use should include some commentary or place the media in context. It should be a supporting player in your presentation—not the star of the show.
• You have obtained the material legally. Purchase the media if necessary rather than using illegally pirated material.
• Your use of the media will not affect the copyright holder or benefit you financially.

By following these guidelines, you are respecting the copyright holder’s right to control the distribution of the work and to profit from it.

In some fields, such as teaching, job applicants often submit a professional portfolio to a prospective employer. Recent college graduates may include relevant course work in their portfolios or in applications to graduate school. What should you do if your course work uses copyrighted visual media?

This use of media is acceptable according to fair use guidelines. Even though you are using the work for your personal professional advancement, it is not considered an infringement on copyright as long as you follow the additional guidelines listed in the previous checklist.

Crediting Sources

As you conduct your research, make sure you document sources as you proceed. Follow the guidelines when you download images, video, or other media from the Internet or capture media from other sources. Keep track of where you accessed the media and where you can find additional information about it. You may also provide a references page at the end of the presentation to cite not only media and images but also the information in the text of your presentation. See Chapter 13 “APA and MLA Documentation and Formatting” for more information on creating a reference page.

Write captions or other explanatory text for visual media created by others, just as you would for media you created. Doing so helps keep your audience informed. It also helps ensure that you are following fair use guidelines by presenting the media with your commentary, interpretation, or analysis. In your caption or elsewhere in your presentation, note the source of any media you did not create yourself. You do not need to provide a full bibliographical citation, but do give credit where it is due.

In this exercise, you will locate visual aids created by others and continue developing the work you began earlier. Complete these steps.

1. Revisit the ideas you developed in Note 14.24 “Exercise 1” . Choose at least two ideas for which it would make more sense to find the visual aid than to create it yourself. 2. Use the search tips provided in this section to locate at least two visual aids from reputable sources that you can use. Prepare them for your presentation by adding clarifying text as needed. Be sure to credit your source. 3. Incorporate the visual aids you created in Note 14.26 “Exercise 2” and Note 14.32 “Exercise 3” into your presentation. This may involve preparing physical copies for display or inserting graphic files into an electronic presentation.

4. Take some time now to review how you will integrate the visual and verbal components of your presentation.

• If you are working with presentation software, refine your slides. Make sure the visual approach is consistent and suits your topic. Give your text a final proofread.
• If you are not using presentation software, review the annotated outline you created in Note 14.24 “Exercise 1” . Update it as needed to reflect your current plan. Also, determine how you will physically set up your visual aids.

Key Takeaways

• Visual aids are most effective when they are chosen with the purpose and audience in mind. They serve to add emotional impact to a presentation and to organize information more clearly.
• Visual aids should always be clearly related to the presenter’s ideas. Captions, labels, and other explanatory text help make the connection clear for the audience.
• Like writing, developing the visual components of a presentation is a process. It involves generating ideas, working with them in a draft format, and then revising and editing one’s work.
• Visual aids can be divided into two broad categories—image-based media and informational graphics.
• Widely available software programs make it relatively easy to create visual aids electronically, such as photo images, charts, and graphs.
• When using visual aids created by others, it is important to apply good research skills, follow guidelines for fair use, and credit sources appropriately.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Designing and Using Effective Visual Aids

Even the most well-written and carefully crafted speech has the potential to tax an audience’s collective attention span. In this media-rich society, images tell stories and help people retain information more effectively than mere words alone. In creative writing, an old saying—Show, don’t tell—demonstrates the importance in engaging an audience to help them see whatever point the author wishes to convey. Visual aids serve this critical purpose in public speaking.

First, ruminate on the components of the term, visual aid:

• Visual : Of, or pertaining to, the sense of sight
• Aid : To help, add support, or give relief

Combining these two terms together suggests that the primary purpose of such a presentation tool is to give visual support to a speaker. All too often, novice or unprepared speakers treat visual aids as though they were the speech itself.

Note to Self

Not only does this tend to challenge audience’s attention spans, but in the worst cases, it can insult their intelligence. When this happens, the visual aids overtake the speaker as the central focus in the room, meaning that they no longer provide aid, help, support, or relief, but have become the speech itself. Speakers should strive to create engaging visual aids that will hold the audience’s attention and add tremendous value to the main idea behind the message. Keep this in mind when designing visual elements for a speech.

A well-designed set of visual aids offers many advantages over mere words alone. Visual aids enhance:

• Clarity : Think about how difficult it would be to explain how to tie a shoe without a visual aid!
• Interest : It would be one thing to discuss the after-effects of an oil spill, but another entirely to show images of catastrophic environmental damage.
• Credibility : Well-designed visual aids dramatically increase how audiences perceive the credibility (or believability) of a speaker; unfortunately, the inverse equally applies when speakers design poor visual aids, as an audience may perceive the speaker as having far less credibility in that case.
• Information retention : Audiences presented with visual representations of information recited orally are considerably more likely to remember that information.
• Brevity : Using visual aids can cut down on the amount of time required to explain difficult concepts.
• Appeal to a broader array of learning styles : Different people learn in different ways. Some people prefer to learn visually, some through sound, and others through their sense of touch. Using visual aids when speaking provides an added dimension for the audience by providing elements that will enhance their ability to retain the information presented.

Messages that Matter: Public Speaking in the Information Age - Third Edition Copyright © 2023 by North Idaho College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Making the Most of Visual Aids

Three strategies for using visual aids to encourage students to engage more deeply with course content.

Most teachers understand the power of visual aids in helping students grasp content. Teachers value the support that visuals lend to classroom instruction because they encourage students to make associations between pieces of information, soak up chunks of course content quickly, and function as a memory aid.

But sometimes we teachers don’t approach the use of visual aids as carefully as we should. We may be too lax in monitoring how students interpret visuals (allowing the oversimplification of content) or how students create visuals (which shows whether they understand what should be included). As a result, students struggle to make the needed connection with course content.

As an educator who relies on graphic organizers and charts in the classroom, I have three strategies for using visual aids without sacrificing course content.

Sharing Intent

We often naively believe that a visual can stand on its own with minimal explanation. Instead, we should directly communicate to students what we hope for them to see (or interpret) based on the lesson at hand. For example, it’s useful to help students explore why the visual was selected and what the key characteristics of it are, and to identify the non-essential elements of it. And we should specify what we intend for the students to know after examining it. For instance, Professor Howard Cox’s purpose in integrating props like an officer’s cap and a replica revolver into his lectures on fiction set during the Civil War is to help build his students’ foundational knowledge about an author’s purpose and inspiration.

If time allows, I like to share a “runner-up” image and invite students to consider why the image didn’t make the cut. This discussion can deepen their understanding. And teachers can use prompts to help students reach that deeper understanding. Examples include “This image is a stronger representation of the concept because _____” and “This image makes me think about _____ from our lesson, which is important because _____.”

Activating Discussion

Most teachers encourage some level of class discourse when presenting a visual aid, but we need to go a step further. We can promote a conversation about how the visual helps in processing the course content. For example, ask students to share how the visual reinforces—or challenges—what they previously learned about relevant vocabulary terms. In my College Readiness class, we review a line graph that compares letter grades and attendance, discussing how the upward direction of the lines supports our expectations of a connection between consistent attendance and higher grades. We also question the story presented by the graph: Beyond lower grades, what consequences do absentee students face?

To increase students’ processing opportunities, use a think-aloud to get students talking about what makes a visual useful vs. the qualities that seem less important to understanding the theme or central message of the graphic or its connection to other content.

Push students to think deeper. For instance, in order to promote retrieval practice , put the visual away and ask students to break down the concepts represented in the visual relying solely on their memory. It’s important to discuss any discrepancies between what the students recall and what’s actually present in the image.

This is an excellent opportunity to explore misconceptions about the concept at hand. It’s also an ideal time to highlight any blind spots or typical areas of confusion related to the concept. For example, when sharing a bar graph, caution students that the measurement scale can lead them to misread it, especially if the y-axis starts with a random number instead of zero or if information is measured in the short term instead of the long term.

Creating Visual Aids as a Class

I believe involving students in the design of visual aids is essential to foster buy-in and learning ownership, but initially, students may hesitate to create their own visuals and take on the designer role.

Establishing design parameters for students should help. For example, limit their format options by specifying the type of graphic organizer or chart they can use, and provide time to discuss what kinds of visuals would potentially work best based on the content at hand. You can also assign a specified number of key concepts—based on the content reviewed—that students are required represented with their visual.

For students who continue to seem uncertain about creating a visual on their own, educator Matt Miller explains the value of maintaining a library of icons  (related to the topic, of course). Such a library allows students to focus on making meaning from the course material instead of becoming frustrated with the design work.

In addition to parameters, offer models. Make a point of asking students if it’s OK to share their visual with peers, and let them know why you wish to share their work. And teacher models are priceless. Dr. Deidra Gammill, a high school teacher in Mississippi, makes a habit of including images in her notes in order to provide concrete examples for her students to follow.

It’s not enough for a visual to capture attention—it should help students become more engaged. Over time, I’ve learned that aligning visual aids with course content is a deliberate process, one that is harder than I realized when I was starting out. With appropriate attention, we can ensure that our visual aids are windows to our lessons’ purpose and construction.

Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness

Using Visual Aids

• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

Giving a class presentation can be stressful under the best of circumstances. However, the effective use of presentation software to organize and structure the content of your work can help ease your anxiety because the content is already organized and ready to be seen by your audience. Here are a few things to keep in mind as you develop your presentation.

Using Presentation Software Effectively

• State no more than three main points on a slide . Slides that have too many words on them are not effective because audience members feel they have to hurry and read everything before you move to the next slide. This means they're more focused on finishing reading the slide than listening to what you are saying. Remember that the slides are intended to supplement and enhance what you are saying, not to replace it.
• Give your audience time to take notes . Pausing briefly before moving to the next slide also gives you the opportunity to collect your thoughts before continuing to the next point. This is important if a slide has a lot of information or the content is especially important.
• Don't read from the slides! Audience members really, really hate this. Summarize or explain what's on a slide. Only selectively read direct quotes or statements when you want to highlight something important or to emphasize a significant or complex issue.
• Make sure your audience can see the screen . Think about where are you standing. Do not stand in front of the screen. If there is no angle where everyone can see, then move around before moving to the next slide [for example, point to something for emphasis].
• Don't overcrowd your slides with too much detail . Using bright colors, pictures, and graphics can make your slides more interesting, but be aware of the fact that certain color combinations can be very hard to read from a distance. It may look fine on a computer screen, but projected in a large format, it can be overwhelming to the eye.
• Remember that PowerPoint or Prezi may look great, but if the technology goes wrong, it's a good idea to print out a handout as a backup just in case. If the audience is too large to do this, ensure that your notes are sufficiently detailed so that you can talk about your topic with out relying on the slides.
• I know you may be tempted to spend more time on producing creative graphics than on the actual talk, but remember: if your talk is poor, no amount of fancy graphics will save it!

Visual Guidelines for Presentation Slides

Pictures or other illustrations are used for the following reasons:

• Illustrative -- provides a visual representation of a specific element of the presentation [e.g., "This graph shows population growth in the neighborhood over the last ten years...."].
• Complementary -- adds new information or context to the subject matter of the presentation [e.g., "This photograph of newly installed benches shows how more parents are gathering to socialize in the courtyard before school lets out...."].
• Explanatory -- not only represents an element of the presentation, but it offers explanatory information about that element or it provides a specific example [e.g., "This photograph of a vacant lot shows how trash accumulates in the open spaces of low income neighborhoods that the city's waste management department often ignores...."].
• Decorative -- no direct relation to the content of the presentation but the graphics does provide an attractive or engaging visual element [usually not referred to during a presentation unless the audience reacts to it in some way]. However, do not overuse decorative graphics because it can be distracting.

NOTE:   The use of funny cartoons, silly pictures, or other attention-grabbing graphics can help your audience feel more comfortable and engaged by adding some humor to your presentation. However, don't over do it! Under most circumstances, there will be a level of professionalism expected in how you present your work. This doesn't mean that your presentation should be bland and tedious , but always keep in mind that funny graphics are no substitute for good content; overdoing it can distract to the point of annoying your audience [think of this in terms of the person who tells the same joke over and over again].

Guidelines for Presentation Slides

Below are basic guidelines to remember when composing your presentation slides. Most of this is common sense, but cutting and pasting text, moving things around, and revising content over time can create errors, so keep these general guidelines in mind when reviewing the final draft of your presentation.

• Use the same text colors and fonts throughout; display graphic images in the same style
• Keep the background consistent and subtle
• Be sure the text contrasts well with the background
• Generally use no more than six words per a line
• Generally use no more than six lines per a slide
• Avoid long sentences unless it is an important quotation
• Larger font or bolded text indicates more important information
• Font size generally ranges from 18 to 48 point
• Fancy or cursive fonts can be hard to read
• Words in all capital letters are hard to read
• Avoid abbreviations and acronyms
• Limit punctuation marks

NOTE:   Strategies to highlight a particular point during your presentation include capitalizing text, bolding text, or using a bright [but readable] color to contrast against the regular text. It's also appropriate to use italics to convey a direct quote. However, follow the general rule that less is more; use short declarative statements or as few words as possible to convey the meaning of what you are saying. Unlike research papers, presentation slides do not have to adhere to strict sentence grammar and paragraph rules.

Additional Advice

Handouts are a great idea if your audience isn't too big, but you don't want to spend a lot of time distributing them or having audience members distracting each other while they pass around a pile of materials [or trying to find a link to them]. If you do use handouts, think about whether you want to distribute them before or after your presentation. If possible, arrive early so you can place a copy on each chair. Another strategy to save paper is to leave a card on each seat listing the web site where the audience can access the content online. Use a link management platform like Bit.ly to shorten long URLs.

It is always a good idea to include space on the handout for people to take notes, a list of references, and your contact information so people can review them later or contact you if needed. You could also include some follow-up questions for discussion in your handouts [they can be referred to after the presentation to prompt questions from the audience or to spark a discussion]. Finally, if your handout is more than one double-sided page, staple them together before distributing so audience members aren't distracting themselves with trying to count whether they've got all the pages.

Using the Whiteboard

If there is a whiteboard behind you, put your name and contact information on the whiteboard. However, do this before your talk begins because writing on a board is time-consuming and you will have to turn your back on the audience and break your eye contact, which is never a good idea. If you must use a whiteboard at other points during the presentation, come prepared with the right markers [black or dark blue] and write words in large, legible handwriting so that people can read it from a distance [it is best to print rather than using cursive]. And, of course, remember to write things off to the side so you don't block people's view of what you just wrote while you're speaking!

Know the Space

If possible, know the room from the perspective of facing your audience before you give your presentation. The front of a classroom or auditorium feels very different from where you sit as a student. Also, if necessary, check the lighting so you avoid fiddling with the lights before your presentation. If available, it's best to darken the lighting above you, but keep the lights lit above the audience; the contrast helps your audience read the slides by eliminating glare. It is also useful to have someone sit at the very back of the room to give you get a sense of how loud you should talk if you can't use a microphone and how big you should write if you use a whiteboard behind you.

Appersona, Jennifer M.,  Eric L. Lawsa, and James A. Scepansky. “An Assessment of Student Preferences for PowerPoint Presentation Structure in Undergraduate Courses.” Computers and Education 50 (January 2008): 148-153; Bedford, Erin. Preparing Presentations With PowerPoint. GradHacker Blog. Inside Higher Education; Kountouzi, Barbara. PowerPoint DO's and DON'T's. Biomedical Library. University of Pennsylvania; Creating and Using Overheads. Kosslyn, Stephen M., Rogier A. Kievit, Alexandra G. Russell, and Jennifer M. Shephard. “PowerPoint presentation Flaws and Failures: A Psychological Analysis.” Frontiers in Psychology 3 (July 2012): Article 230; Writing@CSU. Colorado State University; Designing an Effective PowerPoint Presentation: Quick Guide. The Writing Lab and The OWL. Purdue University; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Hallewell, Madeline J. and Natasa Lackovic. “Do Pictures `Tell' a Thousand Words in Lectures? How Lecturers Vocalise Photographs in Their Presentations.” Higher Education Research and Development 36 . (2017): 1166-1180; Inoue-Smitha, Yukiko and Shuyan Wang. “College-based Case Studies in Using PowerPoint Effectively.”  Cogent Education 3 (2016 ): 1-15.

Mayer's Twelve Principles of Multimedia Learning

Richard Mayer describes twelve research-based principles on the design and organization of multimedia presentations that support student learning. Although intended for faculty who are using prerecorded multimedia tools for class lectures, these principles can also be adapted to help students who are designing slides as part of their class presentations. Collectively, these principles provide a way to critically evaluate the overall quality of the multimedia elements used during your presentation. Think about these as you practice giving your presentation.

• COHERENCE PRINCIPLE – people learn better when extraneous words, pictures, and sounds are excluded rather than included. This relates to the idea that you should present only the information the audience needs to know; be concise and avoid unnecessary text or visual effects in your slides--including transitional effects from one slide to the next--that could distract from the essential elements of your presentation.
• SIGNALING PRINCIPLE – people learn better when cues that highlight the organization of the essential material are added. This can relate to highlighting key points during your presentation and using visual effects [highlighting text, bold text, arrows, etc.] to emphasize what your audience needs to pay attention to. If there is a lot of text, the audience will have trouble discerning what information is most important and how it is organized.
• REDUNDANCY PRINCIPLE – people learn better from graphics and narration than from graphics, narration, and on-screen text. This can relate to the idea that using narration and graphics [e.g., a film clip] should be enough to relay the information to the audience. The rationale is that your audience may focus on the printed word rather than the relevant portions of your graphics. Presenting with graphics, narration, and on-screen text can be overwhelming for the audience.
• SPATIAL CONTIGUITY PRINCIPLE – people learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen. This can relate to aligning the space between your text and visuals on the screen in such a way that they clearly relate to each other. Your audience will better understand what you are presenting if the text and visuals clearly correspond to each other.
• TEMPORAL CONTIGUITY PRINCIPLE – people learn better when corresponding words and pictures are presented simultaneously rather than successively. This relates to talking about content on your slides at the same time you are showing the information to the audience rather than showing the information then talking about it or vice versa.
• SEGMENTING PRINCIPLE – people learn better when a multimedia lesson is presented in user-paced segments rather than as a continuous unit. This principle is based on the idea that your audience will learn the content better if your presentation is broken up into clear segments rather than a continuous stream of information. Make sure to embed [on screen or verbally] cues when you are transitioning from one piece of information to the next.  This helps your audience process each part during the presentation. 
• PRE-TRAINING PRINCIPLE – people learn better from a multimedia lesson when they know the names and characteristics of the main concepts. This relates to the idea that learning is more efficient if you already know the basics. If your presentation uses unfamiliar or technical terms, concepts, or theories, begin by defining them before introducing the rest of your content.
• MODALITY PRINCIPLE – people learn better from graphics and narrations than from animation and on-screen text. In general, your audience will understand the content better from visuals and spoken words than from visuals and printed words. This does not mean you should not use text on a slide but, if there are visuals and too much text, your audience may be overwhelmed.
• MULTIMEDIA PRINCIPLE – people learn better from words and pictures than from words alone. In general, images and text are more effective than text alone. Too much text can be overwhelming and your audience will probably focus on reading the text rather than listening to you during the presentation.
• PERSONALIZATION PRINCIPLE – people learn better from multimedia lessons when words used during a presentation are in conversational style rather than formal style. This relates to the verbal part of your presentation. Practice using a more informal, conversational voice than a formal voice because research shows that using a conversational voice will improve the audience's overall engagement and ability to understand the content.
• VOICE PRINCIPLE – people learn better when the narration in multimedia lessons is spoken in a friendly human voice rather than a machine voice. T his principle is also most relevant to evaluating recorded lectures , but it can be modified to think about how to use language as a means of setting the audience at ease.
• IMAGE PRINCIPLE – people do not necessarily learn better from a multimedia lesson when the speaker’s image is added to the screen. This principle is also most relevant to evaluating recorded lectures, but it can be modified to think about how you physically present information. Don't just stand there; use methods of non-verbal communication, such as, gesturing, eye contact, moving around, or conscious use of facial expressions, to help engage your audience.

Mayer, Richard E. "Research-based Principles for Designing Multimedia Instruction." In Applying Science of Learning in Education: Infusing Psychological Science Into the Curriculum . Victor A. Benassi and Catherine E. Overson, eds. (Durham, NH: University of New Hampshire Scholar's Repository, 2014), pp. 59-70;  Mayer, Richard. Multimedia Learning . Cambridge : Cambridge University Press, 2001; Mayer, Richard E., Julie Heiser, and Steve Lonn. "Cognitive Constraints on Multimedia Learning: When Presenting More Material Results in Less Understanding." Journal of Educational Psychology 93, 1 (2001): 187–198 ; DeBell, Andrew. How to Use Mayer’s 12 Principles of Multimedia [Examples Included]. Water Bear Learning Inc., 2020.

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BUS607: Data-Driven Decision-Making

Visual Aids

Read this article on visual aids. Pay attention to the purpose, emphasis, support, and clarity section. Take notes of techniques to improve presentations using clarity and simplicity. Also, focus on how to prepare visual aids.

Purpose, Emphasis, Support, and Clarity

When you look at your own presentation from an audience member's perspective, you might consider how to distinguish the main points from the rest of the information. You might also consider the relationships being presented between ideas or concepts, or how other aspects of the presentation can complement the oral message.

Your audience naturally will want to know why you are presenting the visual aid. The purpose for each visual aid should be clear, and almost speak for itself. If you can't quickly grasp the purpose of a visual aid in a speech, you have to honestly consider whether it should be used in the first place. Visual aids can significantly develop the message of a speech, but they must be used for a specific purpose the audience can easily recognize.

Perhaps you want to highlight a trend between two related issues, such as socioeconomic status and educational attainment. A line graph might show effectively how, as socioeconomic status rises, educational attainment also rises. This use of a visual aid can provide emphasis, effectively highlighting key words, ideas, or relationships for the audience.

Visual aids can also provide necessary support for your position. Audience members may question your assertion of the relationship between socioeconomic status and educational attainment. To support your argument, you might include on the slide, "According to the U.S. Department of Education Study no. 12345," or even use an image of the Department of Education Web page projected on a large screen. You might consider showing similar studies in graphic form, illustrating similarities across a wide range of research.

Clarity is key in the use of visual aids. One way to improve clarity is to limit the number of words on a PowerPoint slide. No more than ten words per slide, with a font large enough to be read at the back of the room or auditorium, is a good rule of thumb. Key images that have a clear relationship to the verbal message can also improve clarity. You may also choose to illustrate the same data successively in two distinct formats, perhaps a line graph followed by two pie graphs. Your central goal is to ensure your visual aid is clear.

Module 15: Creating and Using Presentation Aids

Why use visual aids, learning objectives.

Identify how visual aids can enhance a presentation.

Visuals can spark interest , build emotional connections , clarify your words, explain abstract ideas , help draw conclusions , or increase understanding . For instance, a speaker may show a stacks of books to represent the amount of data storage in a speech about the evolution of computers, or demonstrate the proper use of ear plugs by distributing ear plugs, showing how to insert them, and then blasting an air horn in a speech about preventing hearing loss in order to make the value of ear protection more memorable and concrete. Done well—simple, visible, relevant, memorable, and audience-focused—visual aids can have a profound impact on your audience and your overall message.

Visual aids can be an important part of conveying your message effectively since people learn far more by hearing and seeing than through hearing or seeing alone. [1] The brain processes verbal and visual information separately. By helping the audience build visual and verbal memories, they are more likely to be able to remember the information at a later time. [2] If you can find a visual aid to complement what you are saying, you will help your audience understand the information you are presenting and remember your message. For example, a speaker might show the proper and improper ways to bow when being introduced in Japan while at the same time talking about the movements and also displaying a slide with the appropriate angles and postures for bowing. By using multiple modes in concert with each other, the message is strengthened by the pairing of words, images, and movement.

This picture of a guinea pig has nothing at all to do with the content of this page. It’s cute, but it’s just a distraction. Visuals should always be relevant to your message.

Not just any visual will do, however. Each visual should be relevant to your message, convey an important point, be clearly understandable, and be visible by your entire audience. Visuals should be used to make concepts easier to understand and to reinforce your message. They should illustrate important points that are otherwise hard to understand. [3] [4] [5]

Use visuals for speeches about processes, products, or demonstrations of how to do something, such as a diagram of how email is delivered in a speech about computer security. Use visuals when you need to explain things you cannot see because they are hidden or abstract, like a model of your internal organs in a speech about gastric bypass surgery. Use them when you need to grab your audience’s attention or stir their emotions. A speaker could use a photo of a starving child and a bag of rice that represents the daily calorie intake of a poor child in a speech about food insecurity to create a visceral reaction in the audience. As they say, a picture is worth a thousand words, so use images to tell a story or create a visual metaphor. Visual metaphors are useful when trying to evoke an emotion, such as showing an image of someone running or diving into a pool when you want to evoke action on the part of your audience. The images convey the message to “get going” or “dive in.” When talking about numbers or statistics, use visuals to provide context, comparison, and to help your audience understand the meaning of data. Done well, graphs can help make patterns or trends in the data much more comprehensible to your audience. [6]

• Vasile, Albert J.. Speak with Confidence: A Practical Guide. United Kingdom, Allyn and Bacon, 2004. ↵
• Malamed, Connie. Visual Language for Designers: Principles for Creating Graphics that People Understand. United States, Rockport Publishers, 2011. ↵
• Detz, Joan. It's Not What You Say, It's How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small. United States, St. Martin's Publishing Group, 2000. ↵
• Palmer, Erik. Well Spoken: Teaching Speaking to All Students. United States, Stenhouse Publishers, 2011. ↵
• Young, Kathryn Sue, and Travis, Howard Paul. Oral Communication: Skills, Choices, and Consequences. United States, Waveland Press, 2008. ↵
• Tufte, Edward R..  Visual and Statistical Thinking: Displays of Evidence for Making Decisions . Graphics Press, 1997. ↵
• Why use visual aids?. Authored by : Sheila Kasperek. Provided by : Mansfield University, Mansfield, PA. Project : Public Speaking Project. License : CC BY: Attribution . License Terms : Used by permission
• Guinea Pig. Located at : https://www.pickpik.com/piggy-guinea-pig-pet-animals-pets-home-159250 . License : CC0: No Rights Reserved

Teach Your Child To Read Early, Step by Step

The Role of Visual Aids in Reading Development and Comprehension

Visual aids have been used in literacy education for as long as humans have been reading. From the bright and cheery illustrations in children’s books to the detailed graphs in research papers, visual aids explain concepts and stories to aid our understanding of the written word. 

During your child’s early literacy education, there’s a time and place for visual aids. How do they help children learn to read? Can visuals improve overall reading comprehension for all ages? Let’s consider the role of visuals in literacy education, looking at what evidence-based reading instruction reveals about the advantages and potential limitations.

What are Visual Aids in Reading?

In reading, visual aids involve any graphical, non-text elements that complement the meaning of a text. Types of these visual supplements include:

• Illustrations : Artistic representations of story scenes or characters (photos, drawings, designs, etc.)
• Graphs : Visual expressions of numerical data
• Charts : Organized information displays
• Diagrams : Simplified informational drawings explaining structures or processes

All of these visual aids help readers interpret, clarify, and expand on the information in a text. When children are learning to read, developmentally appropriate visuals are important as they help make abstract ideas more tangible, helping them visualize storylines and new concepts. 

Visuals can enhance reading comprehension in several ways when used effectively and early.

• Vocabulary growth : Visual representations help children grasp and remember the meaning of new words more easily.
• Conceptual understanding : Abstract ideas become more concrete through visual representation.
• Engagement : Visual elements can make reading more enjoyable, encouraging deeper interaction with the text.

It’s important to incorporate visuals in reading instruction that do not replace word-reading (decoding) skills. If children rely on guessing words based on the pictures in the text, they will later struggle with more challenging texts that do not have images. 

Visuals and the Science of Reading 

Visual learning is an important aspect of the science of reading —the current body of evidence that explains how the brain effectively learns to read. Different parts of the brain process visual information and language sounds, and both play large roles in reading. However, the different parts of the brain that process language sounds and visual symbols must be directly trained to connect because it’s not a natural process.

In short, visual aids are crucial for early literacy. People technically learn to read by learning to decode text. But there are a lot of complex processes that happen to achieve this task.

First, a child must be aware of phonemes (the sounds of language) and be able to manipulate speech sounds to communicate with others. They must have a growing vocabulary to know what words mean. They then must be taught how to associate speech sounds with alphabetical letters (learning the ABCs) and then begin decoding beginner-friendly words they know the meaning of. 

Through lots of practice and explicit teaching, reading words eventually generates mental images and comprehension. This is how we understand and retain information. Visuals assist this gradual, instructional process by giving children images that explain the text, freeing some of their cognitive load to begin comprehending and understanding. 

The Importance of Visuals for Pre-Readers 

Pre-readers—children four and younger—need visual illustrations to make sense of their earliest literacy experiences. Parents and families use picture books to introduce babies and toddlers to the world of print. Book illustrations help captivate young children’s attention spans, communicating concepts visually before children have a well-developed vocabulary. 

As toddlers and preschoolers learn pre-reading skills, visuals guide the process, connecting words with their proper meanings. Before children can derive meaning from words in print, they must interpret the meaning of pictures and symbols. They must also grasp concepts of print , which is the understanding that books, signs, symbols, and other printed material in the child’s everyday life contain meaning and usefulness.

Visuals and Evidence-Based Reading Instruction

There is much evidence that systematic, explicit instruction is most effective in teaching children to read. The science of reading acknowledges the value of visual aids for pre-readers, beginner readers, and struggling readers. 

Visuals support children during their introduction to stories, books, and letter-sound relationships. We know that the “A for ‘apple’” and “S for ‘snake’” are common associations that help kids learn unfamiliar letter sounds—they identify the beginning sounds of words they already know in real life. Using keyword visuals in the shape of a letter is called an Embedded Picture Mnemonic . These exercises can enhance phonemic awareness.

That said, when taken too far, visuals can cause setbacks for children learning to read. While images and visual aids can complement instruction, they should not replace explicit teaching of letter sounds and decoding. Visuals shouldn’t be used as a crutch for readers.

The common practice of providing visual “context cues” (also known as the three cueing system ) for children can be detrimental to literacy development. Struggling readers might rely on visuals to guess what words are on the page, when in fact they need to learn foundational skills such as blending and decoding. If a child’s reading difficulties are unnoticed or unaddressed, it can negatively impact their reading abilities and academic progress. Therefore, it’s discouraged to rely on visuals as “clues” to have children make a guess as to what a word could be. 

Effective Implementation of Visual Aids

Visuals can support reading experiences in different settings. In the classroom, teachers can use them properly to support group instruction and individual practice. At home, parents can use picture books, posters, and a visually rich environment to encourage reading practice. Digital platforms also incorporate visual elements to provide interactive lessons and enhance the reading experience. 

To maximize benefits while minimizing drawbacks, you can prioritize:

• Age-appropriate selection : Match the complexity of visual aids to the child’s reading level and cognitive development.
• Thoughtful integration : Use visual aids to support, not replace, text-based learning.
• Technology : Digital platforms can offer interactive visual aids that adapt to a child’s learning pace.

Educators can assess the effectiveness of visual aids through comprehension quizzes, reading fluency tests, and observational assessments of a child’s engagement with the text.

Early Reading Activities With the Right Visual Aids

When used judiciously, visual aids and illustrations can enhance reading comprehension. From supporting early literacy development to deepening our understanding of complex concepts, visual aids help people make sense of the information in print. However, we must remember to incorporate visual aids as part of a comprehensive approach to reading instruction, and not rely too heavily on visual cues that act as a “crutch” to replace word reading skills.

As reading science continues to evolve, visual aids continue to play a significant role in the classroom and at home. By recognizing both their advantages and limitations, we can use these aids to support children’s development into confident, skilled readers.

Every child’s learning journey is unique. At Reading.com, we’re committed to providing diverse tools and fun strategies that equip your child with early reading instruction. Check out the Reading.com app which uses visual aids to help beginner readers decode new words and puts foundational reading skills to practice without relying on illustrations. Try the app for free today!

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Using visual aids during a presentation or training session

June 21, 2018 - Gini Beqiri

Visual aids can enhance your presentations – they can increase the audience’s understanding of your topic, explain points, make an impact and create enthusiasm. It has become more important to make information visual:

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images” – ( Lester, 2006 )

In this article, we discuss how to use visual aids for presentations or training sessions.

What are visual aids?

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact, for example, if your presentation is on the health risks of smoking, you may show images of the effects of smoking on the body rather than describing this. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility .
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Preparation and use of visual aids

Once you have decided that you want to use a visual aid, you must ensure that the audience is able to quickly understand the image – it must be clear. They can be used throughout your speech but try to only use visual aids for essential points as it can be tiring for the audience to skip from one visual to another.

Preparation

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.
• Practice using the visual aids in advance and ask friends and colleagues for feedback. Ask them whether they can clearly see the visual aid and how they interpret it.

During the presentation

• Ensure that the visual aids can be seen by everyone in the audience.
• Face the audience most of the time rather than the image.
• Avoid reading from the visual aid.
• As soon as you show the visual aid the audience’s attention will be drawn to it so you must immediately explain it. You will be ignored if you talk about something else.
• Make it clear to the audience why you are using it.
• When you no longer need the visual aid ensure that the audience can’t see it.

Tailor to your audience

Choose your visual aids tactically so you appeal to your audience. This means finding images your audience can relate to, images they will find familiar and images they will like. Also think about what style of visual aid is suitable for the audience; is it quite a serious presentation? Can you be humorous? Is it more formal or informal?

Example of using visual aids

When watching this video, notice how the presenters:

• Talk to the audience while writing
• Turn their body to the audience while writing
• Don’t spend too long writing in one session

Types of visual aids

There are a variety of different types of visual aids, you must decide which will suit your presentation and your audience.

Microsoft PowerPoint is widely used for presentations because it’s easy to create attractive and professional presentations and it’s simple to modify and reorganise content compared to other visual aids. You can  insert a range of visual items  into the slides which will improve the audience’s focus. Also, the audience can generally see slideshows better than other visual aids and you don’t have to face away from them. However, your presentation can look unprofessional if this software is used poorly.

• Have a clear and simple background.
• Avoid using too many different types of fonts or font sizes.
• Only use animations for a purpose, such as, to reveal the stages of a process, otherwise this can be distracting and look amateurish.
• Use a large font size – a minimum of 24pt.
• Use bullet points to summarise key points.
• Consider providing handouts of diagrams because the audience will find the diagrams easier to read.
• Avoid putting too much text on a slide.
• Avoid using red or green text as it’s difficult to read.
• There should only be one key point for each slide.
• Always have a back-up plan in case there is a technical issue and you cannot show the visuals on the day, for example, bring handouts or a poster.

Whiteboards

Whiteboards are great for providing further explanations, such as, showing the order of a process, creating diagrams or explaining complex words or phrases. They’re often used to display headings and write down audience suggestions. Whiteboards are also ideal for displaying important information for the entire duration of the presentation, such as, key definitions, because the audience can just glance at the whiteboard for a reminder.

• Ensure that enough time has passed for the audience to take notes before rubbing something off of the whiteboard.
• Write concisely to avoid facing away from the audience for too long.
• Handwriting must be large and legible.
• Practice beforehand as you may feel nervous about writing in front of an audience at the time.

Handouts are papers that contain key information from your presentation or they may provide further information. They prevent you from overwhelming the audience as there will be less information on the slides and therefore less information they need to write down.

You must consider when you want to give the audience the handouts:

• If given at the beginning and middle of your presentation the audience may be reading rather than listening to you or they might not pay attention to what you’re saying as they already have the information.
• If given at the end of your presentation the audience may be trying to take lots of notes which may reduce the amount of information they are actually understanding.

To manage this, provide the audience with partially completed handouts so they will have to listen to what you’re saying to be able to fill in the gaps. Providing the audience with graphs and charts beforehand is also beneficial because the audience will find them easier to read than, for example, from a slide.

• Tips on creating handouts for your presentation

Video clips

Using videos are a great wait to  engage the audience  and increase their interest. Use video to bring motion, images and audio into your presentation.

• Ensure that any videos used are relevant to the presentation’s content.
• Only show as much of the video as necessary.
• Never show a really long clip.
• Videos can be difficult to fit into the structure of a presentation so ensure that you tell that audience why you’re showing them a clip and tell them what to look for.
• Inform the audience how long the video will last.

Flip charts offer a low cost and low tech solution to record and convey information as you speak. They’re more beneficial for smaller audiences and they are favoured for brainstorming sessions as you can gather ideas easily. Flip charts are also widely used for summarising information and, like with a whiteboard, you can use them to show permanent background information.

• Before your presentation, place the flip chart in a location that you can easily access.
• Prepare any sheets you can in advance, even if you can only write down the headings.
• Flip charts can be moved so you can avoid facing away from the audience – stand next to it and continue to face the audience.
• Have only one main idea per sheet.
• Write legibly, largely and in block capitals so it’s more visible.
• Check with the audience that they can read the text – do not use a flipchart if there is a large audience.
• Only write in black and blue ink. Red ink is good for circling or underlining.
• Using a pencil write notes to yourself beforehand so you remember what to include – the audience will not see this writing. Also drawing lines in pencil beforehand can keep your handwriting straight.
• Flip back through the sheets to consolidate points.
• Practice writing on the flip chart advance as you may feel nervous at the time of presenting.

Poster boards can be created using a variety of visual devices, such as graphs and images. They’re generally quite portable and you can make them as elaborate as you want. However, they can be expensive to produce if the poster is quite complex.

• One poster per message or theme
• Use block capitals
• Avoid using posters when presenting to large audiences as they will not be able to see the content

Product, objects or artefacts

Objects can be useful tools for making an impact or even for making a dull topic more interesting. Sometimes they’ll be needed for technical and practical reasons, such as, showing a model or conducting an experiment.

• If you are presenting to a small audience consider passing the object around but provide enough time so they won’t have to divide their attention between the object and what you’re saying.
• If the audience is large ensure that you move the object around so everyone sees it.
• The audience will be more distracted from what you’re saying when they’re looking at the object so keep it hidden until the right time and provide the background information before revealing it.
• Explain why you’re using the object.
• If you are conducting an experiment or demonstration, move slowly with exaggerated movements so the audience can follow. Also explain precisely what’s going on.

Two examples of live product demos:

Key points for using visual aids

Try to find out what the presentation room is like beforehand, such as, the layout of the room, the equipment etc, so you can see if your visual aids are appropriate and whether they will work there but always have a contingency plan regardless. Also remember that the audience should be able to understand an image almost immediately.

Before your presentation, ensure that you  practice with your visual aids  so you know how to operate the equipment. If something goes wrong you’ll have a better chance of solving the problem.

Research suggests that using colour increases people’s motivation to read and their enthusiasm for a presentation. Software like PowerPoint is great for producing colour visuals.

Using the colour wheel can help when choosing your presentation’s colours:

• Colours opposite each other in the wheel are complementary and they create contrast. Using complementary colours makes your text more readable.
• Colours next to each other are analogous and they are harmonious. Using analogous colours makes your presentation more unified.

The  Adobe colour wheel , which helps you pick complementary colours for your presentation design.

Avoid using too many colours in your presentation as this can look cluttered and unprofessional and keep your colour themes continuous, for example, if you highlight all the key words on one slide in blue, continue to do this throughout the presentation. Also be careful with colour associations, for example, in many cultures red is linked to danger. Try to represent your words and topics with colours that make sense and are appropriate.

Many people are blue-green or red-green colour-blind so avoid putting these colours next to each other’s in, for example, a graph. If you cannot avoid placing these colours next to each other then use text to clearly label items.

Research suggests that information displayed visually is well remembered: “retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone.” ( U.S. Department of Labor OSHA Office of Training and Education, 1996 )

There is also significant evidence suggesting that most learning occurs visually – some researchers suggest that 83% of human learning happens visually. The psychologist Bruner conducted multiple studies which suggest that people remember 80% of what they see and do, 20% of what they read and only 10% of what they hear.

Visual aids are worth including in your presentations because they can help you explain information more coherently which makes presenting easier for you and learning easier for the audience. They also help add variety to your presentation thus making it more interesting for the audience. If the audience understand what you’re saying and they are more engaged, they’re more likely to be persuaded by you.

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