resume template for social media manager

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11 Social Media Manager Resume Examples - Here's What Works In 2024

Want to be a social media manager in 2023 your resume is a key part of your application. below, we’ve got five resume templates that will help you land your dream social media manager role, along with other knowledge you’ll need to gain an extra edge against the competition (google docs and pdfs attached)..

You’ve always got the perfect caption. Your friends come to you before they post on IG. Tweeting is your first language. Sound like you? Social media managers are innovative, detail-oriented, and excellent at communication. They are responsible for the planning and execution of the company’s social media strategy, which involves overseeing the brand’s marketing campaigns, writing and reviewing content, and amplifying online reach and presence. These days, social media managers are high in demand, and the industry is evolving every day. Experts expect job growth of over 10% through 2026, and as the market continues to expand rapidly into new forms of content like TikTok and Clubhouse, there’s never been a better time to be in social media. It’s an exciting field, but also increasingly competitive. If you want to be a social media manager, you’ll need to stand out from the crowd. The first step is to make sure you have a stellar resume. So, what should a social media manager resume look like in 2023? Let’s take a look at some successful resume templates that you can download and use. We’ll also go over some of the essential skills that recruiters are looking for in a social media manager, as well as other industry tips to help you get that extra edge. Finally, we’ll wrap it up with some of the best action verbs to use in your bullet points to really make your resume shine.

Social Media Manager Resume Templates

Jump to a template:

• Social Media Manager
• Senior Social Media Manager
• Social Media Marketing Manager
• Entry Level Social Media Manager
• Social Media Strategist
• Social Media Director

Jump to a resource:

• Keywords for Social Media Manager Resumes

Social Media Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Social Media Manager Resumes
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 11: Social Media Manager Resume Example

Social media managers become more in demand with each passing year. In today’s world, companies rely on social media to strengthen their brand, find new customers, and engage current ones. As such, many companies choose to hire a social media manager to improve their social media presence. As a social media manager, you may be responsible for developing social media initiatives and content, implementing effective social media advertising, tracking and analyzing the company’s social media engagement, and more. To become a social media manager, you’ll typically need a bachelor’s degree in a related field such as marketing, graphic design, or communications. Hiring managers will look for a candidate with previous digital marketing and content creation experience. Prior roles as a digital strategist, digital marketer, or content creator will help land this role. Moreover, hiring managers will be looking for a candidate with a strong understanding of social media tools, a creative mindset, and great project management skills.

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Tips to help you write your Social Media Manager resume in 2024

   highlight your knowledge of seo principles.

SEO (or Search Engine Optimization) is a technical writing skill that focuses on strategies to ensure your written content ranks high on search engines such as Google. Optimized content gets more clicks and views, and therefore, it’s an important skill to have for a social media manager. You can take online SEO certifications and add them to your resume.

   Detail your experience partnering with digital influencers or brands

Oftentimes, the best way to get a company’s social media presence to grow is to partner with others that have a large presence on social media. Any experience you have partnering with influencers, brands, or brand-affiliates should be highlighted on your resume.

Skills you can include on your Social Media Manager resume

Template 2 of 11: social media manager resume example.

When applying for a social media manager role, it’s important to showcase demonstrated success and knowledge through relevant experience. In your work experience section, make sure to quantify your impact with numbers and timelines. Phrases such as “Increased digital reach from 75,000 to 350,000 in one calendar year” are more powerful than “Worked on increasing digital reach”.

   Strong action verbs and measurable results

Notice that each bullet in the experience section starts with strong action verbs such as “generated”, “tripled”, and “increased”. While all resumes should use strong action verbs, it is particularly important for social media manager resumes to quantify their accomplishments and provide proof of your experience.

   Education and skills

Social media managers must know how to communicate clearly and succinctly. This resume shows that the applicant has studied communication, with a Bachelor’s degree in English, Journalism and Business Studies, and that they continued to build on their knowledge with a Masters in Journalism. They also highlight key social media management skills such as marketing strategy and data analysis.

Template 3 of 11: Senior Social Media Manager Resume Example

As a senior social media manager, you’ll likely be leading and managing a team of employees on top of your social media projects. The applicant notes that they “Improved employee retention by 87%” while managing both contractors and full-time employees. This shows the hiring manager that the applicant has expertise in both social media and management.

Tips to help you write your Senior Social Media Manager resume in 2024

   selected social media project experience.

If you’re looking for a senior level role, most other applicants will have plenty of experience in the social media space, just like you. This template sets the applicant apart by focusing on select projects where their skills stand out. In this example, the template details their leadership in boosting online sales with SEO and highlights a successful product launch. When selecting project experience, we suggest you choose projects where your skills and experience align closely with key words and responsibilities outlined in the job posting.

   Skills, certifications and awards in social media

Managing social media campaigns at the senior level requires deep expertise and technical skills. This resume lists the applicant’s skills and certifications in various social media academies and analytics software, demonstrating their extensive knowledge in this area.

Skills you can include on your Senior Social Media Manager resume

Template 4 of 11: social media marketing manager resume example.

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 5 of 11: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 6 of 11: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 7 of 11: Entry Level Social Media Manager Resume Example

As an entry-level social media manager, you'll be responsible for creating, scheduling, and monitoring content on various platforms. The role has evolved in recent years, with a greater emphasis on data-driven strategies and community engagement. When crafting your resume for this position, emphasize your familiarity with current industry trends, such as influencer marketing and the use of analytics in content planning. Additionally, highlight any practical experience you have in creating and managing social media content, even if it's on a smaller scale. It's important to demonstrate that you're up-to-date with the latest platform features and tools. Showcase your knowledge of best practices for optimizing reach and engagement, as well as your ability to learn new techniques and adapt quickly. Employers will be looking for candidates who can keep up with the ever-changing social media landscape and bring fresh ideas to the table.

Tips to help you write your Entry Level Social Media Manager resume in 2024

   emphasize platform proficiency.

As an entry-level social media manager, you need to show you are adept at using multiple social media platforms. Highlight your experience with each platform on your resume, mentioning any specific features you have worked with, such as Facebook Ads Manager, Instagram Stories, or Twitter Analytics.

   Showcase content creation skills

Your resume should emphasize your ability to create engaging content. Detail any experience with designing visual assets (graphics, GIFs, or short videos) or writing compelling captions and hashtags. If you have a personal blog or social media presence with a noteworthy following, consider mentioning that as well.

Skills you can include on your Entry Level Social Media Manager resume

Template 8 of 11: entry level social media manager resume example.

Many students seeking their first entry level job may feel like they have little to no experience in their desired industry, or that they don’t stand a chance among the sea of applicants. If you feel that way, don’t worry -- everyone starts somewhere. Having a strong academic history or experience in relevant projects can effectively demonstrate your strong analytical skills, or even just an interest in social media that many recruiters often look for at the entry level.

   Previous experience in social media manager

Even though this template doesn’t detail an extensive work history, the applicant demonstrates their interest in social media with their previous work as a social media manager intern. Additionally, their other activities and experience, such as their social media work in their community project, showcase their ability and understanding of organic social media growth.

   Education in related fields

When applying to your first entry level position, leading with your educational history and highlighting relevant coursework, such as data analysis, can communicate those abilities you’ve developed outside of your work history to your recruiter.

Template 9 of 11: Social Media Strategist Resume Example

As a Social Media Strategist, you're the modern-day puppet master of a brand's online persona. You craft engaging posts and campaigns across platforms, analyze trends, and use consumer behaviour to guide your strategies. The truth is, your resume isn't just a piece of paper; it's an exhibit of your brand-building prowess. Companies have increased their social media budget due to the pandemic, and they're keen on hiring strategists who can weave engaging narratives. They're looking for applicants who understand the online environment well enough to adapt to trends and avoid pitfalls. With tons of data available, the role requires someone who can read numbers, make data-backed decisions, and initiate data-driven campaigns.

Tips to help you write your Social Media Strategist resume in 2024

   highlight your analytical skills.

You're dealing with a vast sea of data in this role. Mention your experience with analytic tools like Google Analytics and your ability to use data to drive strategy. Discuss a past campaign where data analysis led to success.

   Detailed knowledge of multiple platforms

You're not just a Facebook or Instagram specialist. Showcase your expertise across several platforms - TikTok, Twitter, LinkedIn - the more, the better. Remember, though, depth is integral. Detail a specific improvement in engagement or growth because of your work.

Skills you can include on your Social Media Strategist resume

Template 10 of 11: social media strategist resume example.

A social media strategist is a social media expert who focuses more on big picture strategy than the day-to-day management of social media accounts. This template includes a clear elevator pitch and lays out relevant work experience, education, and skills/certifications that are tailored specifically for such a strategic role.

   Succinct and informational resume summary in social media strategy

With a quick skim of the elevator pitch at the top of this resume, the recruiter for this position can obtain a high-level picture of the applicant. They know that the applicant has worked in social media strategy for over 10 years, and has expertise in developing and executing campaigns to increase sales volume and market share.

   Relevant technical skills, education, and certifications

Because of the specific expertise that social media strategy often requires, it’s important to showcase your experience in these areas. This applicant highlights their technical ability with specific platforms such Facebook Ads Manager, Social Report, and Wordpress.

Template 11 of 11: Social Media Director Resume Example

A social media director is a professional with a strong background in marketing and/or advertising who oversees social media strategies on behalf of a company. Social media directors are responsible for managing content creation, scheduling posts, looking at online engagement data, and more. The director will often have direct reports in the marketing department. When hiring for this role, recruiters will be looking for a specific set of skills. A Bachelor’s degree in marketing, business, or PR is the best fit for the role. Hiring managers will typically be looking for someone with at least a few years of experience running social media account(s) for a business. Finally, hiring managers love to see a candidate with content editing skills and familiarity with technical tools used to monitor data.

Tips to help you write your Social Media Director resume in 2024

   get comfortable with video and photo editing.

As the social media director is responsible for reviewing all content before it’s posted online, you’re more likely to land this role if you can demonstrate great content editing skills. You should demonstrate your ability to edit within social platforms, such as Instagram and Tiktok. To stand out, showcase any experience using a photo editor like Photoshop to catch a hiring manager's eye. You can even get certificates in Photoshop and other editors.

   Show results you have produced with content

Businesses use their social media content to gain brand awareness, boost sales, and improve revenue overall. To land a role as a social media director, it’s important to show the results you have accomplished for previous companies. Showing you were able to increase follower count, website visits, or online sales via content is highly attractive to hiring managers, and these successes should be detailed on your resume.

Skills you can include on your Social Media Director resume

We spoke with hiring managers at leading companies like Meta, Twitter, and Hootsuite to gather their best advice for Social Media Manager resumes. They revealed what they look for and what makes a candidate stand out. The following tips will help you create a resume that grabs their attention and lands you an interview.

   Highlight your social media experience and results

Hiring managers want to see that you have real experience managing social media accounts. Show this by including:

• The specific social media platforms you've worked with (e.g. Facebook, Instagram, TikTok)
• The size and type of accounts or communities you managed
• Key accomplishments, backed up by metrics (e.g. Grew Instagram follower count from 10K to 50K in 6 months)

Avoid simply listing the platforms or making vague statements:

• Managed social media accounts
• Posted content on Facebook, Instagram and Twitter

   Show your strategic and analytical skills

It's not enough to just post content. Companies want social media managers who take a data-driven, strategic approach. Demonstrate this with examples like:

• Created and executed a social media strategy that increased engagement by 120%
• Analyzed post performance data to optimize content and posting times, improving reach by 40%
• Conducted audience research to develop targeted campaigns and personas

Skip the generic phrases that could apply to anyone:

• Strategic thinker
• Analytical skills
• Created social media plans

   Provide examples of engaging content you've created

Social media is all about content. Give specific examples of the top-performing content you've produced, such as:

• Conceived and wrote a Twitter thread on [topic] that went viral with 10K+ retweets
• Created a TikTok video that hit 1M views and drove 15K clicks to the company website
• Developed a storytelling series on Instagram that doubled engagement rates

Don't just say you create great content - prove it with real examples hiring managers can relate to and visualize.

   Showcase your brand voice and writing skills

Companies look for social media managers who can communicate in their unique brand voice. One way to showcase your writing abilities is with a compelling profile summary:

Creative and data-driven social media professional with 5+ years experience building engaged communities. Skilled at developing brand-aligned content strategies that drive awareness and sales. Known for sparking viral moments that get people talking.

Compare that to an overly formal, generic summary:

Results-oriented social media manager with a proven record of achieving KPIs and optimizing ROI. Experienced in leveraging key channels to maximize brand reach.

Let your personality and creativity shine through while keeping it concise and relevant.

   Include relevant education, certifications, and skills

List any degrees, courses, or certifications related to social media, marketing, communications, or digital media. This could include:

• Bachelor's in Marketing, Journalism, or Communications
• Google Analytics Certification
• HootSuite Social Media Certification
• Online courses in social media marketing or content creation

Also include the key hard skills hiring managers look for:

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
• Social media management tools (Hootsuite, Sprout Social, etc.)
• Analytics and reporting tools
• Content creation and editing tools (Photoshop, Canva, video editing software)
• Paid social media advertising

   Adapt your resume for each job

Every company has different needs and a distinct culture, so adapt your resume accordingly:

• Mirror the language and terms used in the job description
• Emphasize the skills and experience they seem to value most
• Show you understand their audience, industry and competitors
• Align your tone and personality with what seems to fit their culture

A customized resume stands out more than a generic:

• One-size-fits-all resume sent to every company
• Resume that doesn't address the specific job requirements
• Formal tone for a fun, casual startup

Taking the time to tailor your application shows you're truly interested and could be a good match.

The average recruiter spends less than a minute -- at most -- reviewing resumes. That’s why it’s incredibly important to know how to craft a resume that quickly shows that you’re the perfect person for the job. How exactly do you do that? We’ve gathered the top tips for creating a social media manager resume:

   Use strong, measurable achievements.

An essential part of social media management involves creating -- and communicating -- value. What better place to demonstrate this than on your resume? When crafting the bullet points in your work experience, make sure to prioritize accomplishments and roles where you had measurable impact. Use strong action verbs like “doubled” or “launched” and note quantitative KPIs such as “increased CTR by 140%”. If you have select experiences where your expertise really shines through, you can add a selected project experience under that work history to provide more details on how you contributed to the project’s success, and what you achieved.

   Showcase relevant skills for social media management.

Use your skill section to highlight areas of expertise you have for social media management. To back up those skills, add bullets to your work experience section that show recruiters your ability to successfully apply those skills in the workplace. What skills should you emphasize? Social media managers need to know how to grow and engage communities, how to run successful market campaigns within budget, and how to test and report on those campaigns using analytical tools. We recommend that you include bullet points such as “Teamed with five analysts to launch a product,” which gives evidence of communication. Perhaps you have deep expertise in a certain social media software, or a knack for leading a fantastic product launch. It could be helpful to list out all your proudest accomplishments -- you might even surprise yourself with what you’ve done!

   Create an ATS-friendly resume.

As mentioned earlier, recruiters often use ATS software to narrow down their pool of applicants. Even if you’re applying for a smaller company that may not filter resumes, you should apply these best practices to get through and in front of a real (live) human!

• Make sure that your document is easily readable and is in PDF.
• Keep your text free of images, diagrams, tables, and unusual fonts.
• Include relevant keywords from the job description, but be careful not to overdo it or make your language sound unnatural

Writing Your Social Media Manager Resume: Section By Section

  header, 1. highlight your personal brand.

Your header is a great place to showcase your personal brand and give hiring managers a sense of who you are. Consider including:

• Your full name
• A professional email address that incorporates your name
• Links to your professional social media profiles or portfolio website

By highlighting your online presence, you demonstrate that you practice what you preach when it comes to social media management.

Jane Doe, [email protected]

Jane Doe, Social Media Strategist | [email protected] | linkedin.com/in/janedoe | janedoe.com

2. Keep it concise and easy to read

While it's important to include key information in your header, you also want to keep it concise and easy to read. Avoid cluttering your header with unnecessary details or hard-to-read formatting.

• Jane Doe | 123 Main St, Anytown, USA | 555-123-4567 | [email protected] | linkedin.com/in/janedoe | twitter.com/janedoe | facebook.com/janedoe | instagram.com/janedoe

Instead, focus on the most important details and use clean, easy-to-read formatting:

• Jane Doe | [email protected] | 555-123-4567 | linkedin.com/in/janedoe

3. Tailor your title to the job

If you have a specific job title that aligns with the position you're applying for, consider including it in your header. This can help catch the hiring manager's attention and show that you're a strong fit for the role.

For example:

• Jane Doe, Marketing Professional

While this title is relevant, it's a bit broad and doesn't speak directly to the social media manager role. Instead, try:

• Jane Doe, Social Media Strategist
• Jane Doe, Digital Marketing Specialist

These titles are more specific and aligned with the job at hand, making them more impactful.

  Summary

A resume summary for a Social Media Manager role is optional, but can be a strategic way to provide additional context about your skills and experience that may not be immediately obvious from the rest of your resume. This is especially true if you're making a career change into social media from another field, or if you're an experienced Social Media Manager with a lot of accomplishments to highlight.

However, be careful not to simply repeat information that's already covered in other sections of your resume. Instead, use the summary to provide a high-level overview of your most relevant qualifications and the value you can bring to the role. Aim to keep it concise - no more than a short paragraph. And never use an objective statement instead of a summary - employers care about what you can do for them, not what you want from them.

To learn how to write an effective resume summary for your Social Media Manager resume, or figure out if you need one, please read Social Media Manager Resume Summary Examples , or Social Media Manager Resume Objective Examples .

1. Highlight your social media expertise

Use your summary to showcase your expertise in social media platforms, tools, and strategies. Mention specific platforms you've worked with and the types of campaigns you've run.

For example, instead of just saying:

• Experienced social media professional

Provide more specific details like:

• Skilled Social Media Manager with 5+ years of experience driving engagement and growth on Twitter, Facebook, Instagram, and TikTok through creative content and data-driven strategies.

Quantify your achievements where possible to give a sense of the scale of your impact.

2. Tailor your summary to the role

While it's good to mention your broad social media skills, also try to customize your summary to the specific Social Media Manager position you're applying for. Look for clues in the job description about what seem to be the most important qualities for the role and the company's social media goals.

For instance, if the job emphasizes social media advertising, you could say something like:

Results-oriented Social Media Manager well-versed in using paid social campaigns on Facebook, Instagram, and LinkedIn to acquire new customers and generate leads. Expertise in A/B testing ad creative, optimizing campaigns, and tracking ROI.

If the role is more focused on organic social growth and engagement, your summary might look more like:

Creative Social Media Manager with a talent for crafting compelling content that sparks conversations and builds passionate communities. Increased Instagram followers by 200% and average engagement rate by 150% for a D2C e-commerce brand.

After writing your resume summary, upload your resume to Score My Resume to get instant feedback on over 30 key criteria hiring managers look for, so you can ensure your summary and entire resume are as strong as possible.

3. Emphasize relevant soft skills and traits

In addition to your hard skills and experience, hiring managers also look for Social Media Managers with certain valuable soft skills and traits, like creativity, adaptability, communication skills, and a growth mindset. Find ways to work these in your summary by showing rather than telling.

Avoid simply listing soft skills, like saying:

• Strong communicator and collaborator
• Curious and always learning

Instead, demonstrate these qualities through your accomplishments and the language you use. For example:

• Collaborated cross-functionally with marketing, product, and customer service teams to develop and execute social media campaigns that increased brand awareness and customer satisfaction scores.
• Consistently stay up-to-date on the latest social media trends and best practices and experiment with new tactics to drive results.

Your LinkedIn profile is also a great place to showcase your expertise and passion for the social media field. Run your profile through LinkedIn Review to get personalized suggestions for optimizing it to impress social media hiring managers and recruiters.

  Experience

Your work experience section is one of the most important parts of your social media manager resume. It's where you show hiring managers how you've applied your skills in the real world and what kind of impact you've had in previous roles.

In this section, we'll walk you through the key steps to crafting a compelling work experience section that will help you stand out from other candidates and land your next social media manager job.

1. Focus on relevant social media experience

When writing your work experience section, it's important to focus on roles and responsibilities that are directly relevant to a social media manager position. This might include:

• Managing social media accounts for a company or brand
• Developing and executing social media strategies
• Creating and curating engaging content for social platforms
• Analyzing social media metrics and making data-driven decisions

If you have experience in other areas of marketing or communications, only include it if it's directly applicable to the social media manager role you're targeting. For example, if you've done email marketing in the past and used those skills to integrate email and social campaigns, that's worth mentioning.

Not sure if your resume is highlighting the right experience? Try running it through our Score My Resume tool to get instant feedback on how well it aligns with social media manager job descriptions.

2. Use strong, industry-specific action verbs

When describing your social media experience, use strong action verbs that showcase your skills and accomplishments. Avoid generic phrases like "responsible for" or "helped with." Instead, use industry-specific verbs like:

• Developed and executed a social media strategy that increased followers by 50% in 6 months
• Crafted engaging social media content that drove a 25% increase in website traffic
• Monitored and analyzed social media metrics to optimize performance and inform strategy

Responsible for posting on social media and responding to comments.

A bland description like this doesn't convey the impact of your work. Instead, try something more specific and results-oriented:

Managed company's Twitter account, crafting engaging content that increased followers by 20% and drove a 15% uptick in website traffic from social referrals.

Need help finding the right words to capture your social media experience? Check out our list of powerful action verbs organized by skill and industry.

3. Quantify your impact with metrics

Wherever possible, use specific numbers and metrics to quantify the impact of your work. This helps hiring managers understand the scale and significance of your achievements. For example:

• Grew Instagram followers from 5,000 to 25,000 over 12 months through strategic content and influencer partnerships
• Increased engagement rate on Facebook posts by 40% by implementing a user-generated content campaign
• Drove $50K in sales from social media referrals in Q4 by optimizing ad targeting and landing pages

If you don't have access to precise metrics, you can still provide context for your accomplishments by using general numbers or percentages, like:

• Managed social media accounts with over 100,000 total followers
• Created social media content that consistently ranked in the top 10% for engagement

Highlighting metrics on your resume can be a game-changer, but make sure your skills section is also optimized. Our Targeted Resume tool can help you identify the right keywords to include for a specific social media manager job.

4. Showcase your career progression

Hiring managers love to see candidates who have grown and progressed in their careers. If you've been promoted or taken on increasing responsibility in your previous social media roles, make sure to highlight that in your work experience section.

For example, you might have a progression like:

• Social Media Coordinator, XYZ Company (2018-2019)
• Social Media Specialist, XYZ Company (2019-2021)
• Senior Social Media Manager, XYZ Company (2021-Present)

In this case, you'd want to include a brief description of your key responsibilities and achievements at each level to show how you've developed your skills over time. Focus on the most relevant and impactful items for each role.

When highlighting your career progression, be sure to bold your job titles so they stand out to recruiters and hiring managers who may be quickly scanning your resume.

  Education

The education section of your resume is where you highlight your academic achievements and training. It's an important part of your resume, especially if you're a recent graduate or changing careers. Here are some tips to help you write an effective education section for your social media manager resume.

1. List your degrees in reverse chronological order

Start with your most recent degree first. Include the name of the institution, location, degree earned, and graduation date (or expected graduation date). For example:

Bachelor of Arts in Communications University of California, Los Angeles Graduated: May 2020

If you have multiple degrees, list them in order with the most recent one first. Avoid listing degrees that are not relevant to the social media manager position.

2. Include relevant coursework and projects

If you're a recent graduate or have limited work experience, you can bolster your education section by listing relevant coursework, projects, or extracurricular activities. This shows the employer that you have the skills and knowledge needed for the job. For example:

• Relevant coursework: Social Media Marketing, Digital Analytics, Content Strategy
• Capstone project: Developed and executed a social media campaign for a local nonprofit, resulting in a 20% increase in followers and engagement

Be specific and quantify your achievements when possible. Avoid listing coursework or projects that are not directly related to social media or marketing.

3. Keep it concise if you're a senior-level candidate

If you have several years of work experience, your education section should be brief. Include only the essential information, such as your degree, institution, and graduation year (optional). For example:

MBA, Marketing Harvard University

Avoid listing outdated or irrelevant degrees, coursework, or awards. Your work experience and accomplishments should be the main focus of your resume.

On the other hand, here's an example of what not to do:

• Bachelor of Science in Biology, XYZ University, 1985-1989
• Relevant coursework: Intro to Biology, Organic Chemistry, Genetics
• Dean's List, Fall 1986

Action Verbs For Social Media Manager Resumes

Successful social media manager resumes highlight relevant achievements using strong action verbs. Use these to emphasize your role in achieving measurable impact and advancing sales volume, boosting brand awareness, or hitting key performance indicators (KPIs). Want to double the power of a strong verb? Combine it with quantifiable results to show the tangible impact of what you accomplished. Social media managers are jack of all trades and there are a massive amount of verbs you could use to emphasize your strengths. We have an entire article devoted to action verbs to use in resumes.

• Administered
• Spearheaded
• Streamlined
• Collaborated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Social Media Manager Resumes

Skills for social media manager resumes.

You may have noticed that the templates above all had one thing in common -- a strong skills section. To ensure that your social media manager resume stands out from the crowd, you’ll want to show that you’ve got what it takes for the job. Recruiters want managers who can communicate well and lead with confidence, but who can also juggle other responsibilities, such as launching successful ad campaigns or interpreting website data. Make sure to choose skills that showcase your abilities in such areas. On top of the social media manager skills listed here, don’t forget to read the job posting carefully. If the recruiter mentions any skills that you have, be sure to list those on your resume, and even include detailed examples of when you used those skills in the bullet points on your resume. Finally -- a recruiter can receive hundreds of resumes a day. Many companies use applicant tracking systems (ATS) or other technology to sort through the mountains of applicants. But don’t let this discourage you -- we’ll teach you how to put together a resume with the highest probability of getting you past the automated filter.

• Social Media
• Social Media Marketing
• Digital Marketing
• Social Media Communications
• Adobe Photoshop
• Social Media Advertising
• Public Relations
• Online Marketing
• Marketing Strategy
• Microsoft Access
• Digital Media
• Advertising
• Event Planning
• Content Strategy
• Community Management
• Digital Strategy
• Search Engine Optimization (SEO)
• Google Analytics
• Online Advertising

How To Write Your Skills Section On a Social Media Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Social Media Manager Resumes

This word cloud highlights the important keywords that appear on Social Media Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from social media manager resumes.

You should use bullet points to describe your achievements in your Social Media Manager resume. Here are sample bullet points to help you get started:

Analyzed global opportunities for the company's different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization

Overhauled the company's website by increasing graphics usage by 50% and mobile responsiveness by 100%; generated 70% more leads via email capture forms, reduced bounce rate by 20%

Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

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• Social Media Manager Resume Example
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• Skills and Keywords to Add
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• Explore Alternative and Similar Careers

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7 Social Media Manager Resume Examples and Templates for 2024

Social Media Manager Resume Templates and Examples (Download in App)

• Most Popular Social Media Manager Resumes
• Social Media Marketing Manager
• Entry-Level Social Media Manager
• Freelance Social Media Manager
• Social Media Community Manager
• Resume Text Examples

How To Write a Social Media Manager Resume

• Entry-Level
• Senior-Level

Most Popular Resume Templates and Examples (Download in App)

Social media marketing manager resume example.

Entry-Level Social Media Manager Resume Example

Freelance Social Media Manager Resume Example

Social Media Community Manager Resume Example

Social Media Manager Text-Only Resume Templates and Examples

Anthony Gentile (123) 456-7890 [email protected] LinkedIn | Portfolio Detroit, MI 12345

A social media manager with six years of experience executing dynamic marketing campaigns across a variety of platforms, including Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track record of refining content strategy and incorporating videos, photos, and media to enhance campaign performance.

Professional Experience

Social Media Manager, Excelsior Technologies, Detroit, MI March 2019 – present

• Manage all marketing activities for an enterprise company valued at $20 million, including social media, content creation, SEO, and SEM
• Create content for blog posts and social media campaigns to support marketing objectives for new technology products, contributing to a 30% increase in annual sales
• Run Facebook and Twitter accounts, increase followers from 300,000 to 4 million over a three-year span, and grow an Instagram account to over 500,000 followers within one year

Social Media Coordinator, Self-Employed, Detroit, MI June 2017 – March 2019

• Led weekly meetings with the marketing team to discuss campaign performance, identify solutions to pain points, and develop new strategies to increase user engagement
• Developed innovative social media strategy to align content with target audiences, resulting in a 150% increase in engagement across Facebook, LinkedIn, and Twitter

Certifications

• HubSpot Content Marketing Certification, HubSpot Academy, 2020
• HubSpot Inbound Marketing Certification, HubSpot Academy, 2018
• Content marketing
• Digital marketing
• Google Analytics
• Social media marketing

Bachelor of Science (B.S.) Marketing University of Michigan, Ann Arbor, MI, September 2013 – June 2017

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio Los Angeles, CA 12345

A social media manager with seven years of experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.

Social Media Manager, Codex Marketing Inc., Los Angeles, CA May 2018 – present

• Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
• Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
• Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
• Wrote two case studies on social media that were published in industry publications

Social Media Manager, Advanced Marketing Solutions, Los Angeles, CA June 2016 – May 2018

• Tracked social metrics daily for clients and provided recommendations to improve user engagement and grow audiences, resulting in a 50% to 100% increase on average
• Produced effective and engaging content for a variety of client brands, including nonprofits, medium-sized businesses, health care organizations, and Fortune 100 companies
• Designed, managed, and executed sponsored Facebook and Instagram ad campaigns for over 15 clients concurrently and performed A/B testing to optimize messaging
• Google Data Analytics Professional Certificate, Google, 2018
• Social Media Marketing Certificate, Cornell University, 2017
• Brand messaging
• Community management
• Editorial calendars
• Social media strategy

Bachelor of Science (B.S.) Marketing University of Los Angeles, Los Angeles, CA, September 2012 – June 2016

Hideo Araki (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, CA 12345

A results-driven social media manager with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing digital marketing teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies.

Social Media Manager, Gen Corp Technologies, San Diego, CA November 2016 – present

• Initiate and manage creative social media campaigns to increase awareness of in-person and digital events, resulting in a 150% growth in attendance between 2018 and 2022
• Collaborate with marketing, sales, and advertising teams to ensure consistent brand messaging and drive penetration across various market verticals
• Increased user engagement by 120% across all social media platforms and supported the launch of a new enterprise technology product, contributing to over $1.2 million in revenue

Social Media Specialist, CVS, San Diego, CA June 2013 – November 2016

• Trained over 50 executes across various branches of the company in CVS Health’s corporate social media guidelines and PR best practices
• Grew followership across LinkedIn and Facebook by 150% and developed style guidelines for the marketing department to ensure consistency of brand messaging across all social platforms
• Achieve 180% return on investment for social media marketing initiatives and present data results to the marketing department and executive team
• Professional Certified Marketer (PCM) in Digital Marketing, AMA, 2016
• Google Data Analytics Professional Certificate, Google, 2015
• Social Media Marketing Certificate, HootSuite, 2013
• Editorial calendar

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA, September 2009 – June 2013

Raheem Richardson (123) 456-7890 [email protected] LinkedIn | Portfolio Philadelphia, PA 12345

A social media marketing manager with eight years of experience specializing in brand messaging, Google Analytics, and digital strategy. A strong history of identifying opportunities to enhance audience engagement and drive brand awareness across untapped market verticals.

Social Media Marketing Manager, Yard’s Brewery, Philadelphia, PA October 2018 – present

• Develop and execute high-impact social media marketing campaigns for a diverse craft beer product line and align brand messaging with target demographics, resulting in a 230% increase in followership across all social channels
• Define campaign and content strategy for new product launches to improve market share and positioning, contributing to over $7.8 million in new revenue
• Analyze social media performance using Google Analytics to improve the effectiveness of digital campaigns, resulting in a 15% increase in annual sales

Social Media Marketing Manager, Harper Brewing Co., Philadelphia, PA June 2016 – October 2018

• Managed three social media channels for a start-up craft brewery, led digital campaigns, and successfully generated over 243,000 followers within two years
• Developed and implemented social media strategy to support the launch of a new Kolsch product, contributing to over $600,000 in sales
• Google Data Analytics Professional Certificate, Google, 2019
• Social Media Marketing Certificate, Cornell University, 2018
• Audience engagement
• Content development

Bachelor of Science (B.S.) Marketing Temple University, Philadelphia, PA September 2012 – June 2016

Allison Rosenberg (123) 456-7890 [email protected] LinkedIn | Portfolio New York, NY 12345

A social media manager with two years of experience specializing in campaign optimization, content creation, and marketing strategy. A proven track record of leading digital initiatives to improve follower growth and brand engagement.

Social Media Manager, Phoenix Pizzeria, New York, NY July 2023 – present

• Develop and implement a comprehensive social media strategy for a vegan pizza restaurant to increase audience engagement by 30% and follower growth by 180%
• Created engaging content, posts, graphics, and videos across multiple platforms in alignment with the brand’s voice and marketing goals
• Monitor and analyze the performance of social media campaigns and utilize data to improve campaign effectiveness, contributing to a 40% increase in sales

Social Media Coordinator, Lionheart Deli, New York, NY June 2022 – July 2023

• Built and managed Facebook, Instagram, and Twitter accounts for a vegan sandwich shop, created engaging content, posts, and graphics to drive engagement with target demographics, and achieved over 25,000 followers across all platforms
• Executed social media campaigns to position the brand as an innovator within the plant-based meat market, contributing to a 26% increase in revenue
• Certified Social Media Manager (CSMM), National Institute for Social Media, 2022
• Digital strategy
• Performance analysis
• Content creation
• Brand engagement
• Data analysis

Bachelor of Science (B.S.) Marketing University of Syracuse, New York, NY September 2018 – June 2022

Melissa Anderson (123) 456-7890 [email protected] LinkedIn | Portfolio Detroit, MI 12345

A freelance social media manager with five years of experience developing and executing innovative digital marketing initiatives for a diverse range of clients. A strong history of identifying opportunities to enhance brand messaging and engagement through targeted campaigns.

Freelance Social Media Manager, Anderson Social Media Solutions, Detroit, MI February 2021 – present

• Define social media marketing strategies for clients across the health care, technology, and hospitality industries, collaborate with stakeholders and client marketing teams to identify brand goals, and successfully maintain a 91% retention rate
• Generate a 300% increase in Facebook and Instagram followers within nine months for a start-up technology company
• Analyze client social media campaigns and identify opportunities to enhance campaign effectiveness and enhance online presence

Social Media Consultant, Starlight Marketing Inc., Detroit, MI June 2019 – February 2021

• Delivered marketing consulting services to client businesses to improve social media strategy, drive followership, and increase audience engagement
• Conducted comprehensive analysis of previous marketing efforts, identified target demographics, and developed impactful and engaging content, resulting in a 120% to 230% increase in followership for client social media channels
• Certified Social Media Manager (CSMM), National Institute for Social Media, 2019
• Client relations
• Campaign management
• Competitor analysis

Bachelor of Science (B.S.) Marketing University of Michigan, Ann Arbor, MI September 2015 – June 2019

Raymond Ortiz (123) 456-7890 [email protected] LinkedIn | Portfolio Nashville, TN 12345

A social media community manager with six years of experience specializing in public relations, community engagement, and communication. A proven track record of building online communities and identifying opportunities to drive user engagement.

Social Media Community Manager, Invisalign, Nashville, TN February 2020 – present

• Define, develop, and implement a comprehensive social media strategy for an enterprise dental care company to successfully grow the online community by 87%
• Create engaging content to increase user engagement by 62%, including posts, graphics, videos, and patient testimonials on Invisalign results
• Foster a positive and interactive online community by managing public relations and responding to comments and customer complaints

Social Media Community Manager, Highland Hotels, Nashville, TN June 2018 – February 2020

• Managed Twitter, Facebook, and Instagram social media accounts for a premiere hotel chain and led impactful digital campaigns to increase online engagement by 34%
• Coordinated with the marketing team to develop PR strategy, revitalize the brand’s image, and grow online presence
• Interfaced with online users, promptly responded to issues and complaints, and identified solutions to improve the guest experience
• Certified Social Media Manager (CSMM), National Institute for Social Media, 2018
• Community engagement
• Public relations
• Crisis communications

Bachelor of Science (B.S.) Marketing University of Tennessee, Knoxville, TN September 2015 – June 2019

To write an impactful social media manager resume, craft a document that showcases your strongest achievements throughout your marketing career. Hiring managers and companies are drawn to candidates with a proven track record of generating value. Provide tangible examples like social media campaigns you created, paid search campaigns, and product marketing to illustrate your social media expertise. We’ll offer expert tips to help translate your experience into an engaging social media manager resume.

1. Write a brief summary of your social media qualifications

To grab the hiring manager’s attention, you’ll need to create an eye-catching professional profile at the top of your resume. Your summary of qualifications should provide a concise yet compelling snapshot of your career . Be sure to incorporate three to four specializations that align with the job description, as this will show companies you’re qualified for the role immediately upon reviewing your resume.

Professional Profile - Example #1

Professional profile - example #2, 2. outline your social media experience in a compelling list.

To build a strong professional experience section, incorporate hard numbers, metrics, and monetary figures into your bullet points. This is especially important for social media managers, as your chances of landing an interview increase drastically if you can augment your achievements with compelling data. Also, emphasize your experience developing strategies for social media and digital marketing, as this is essential for senior-level roles.

Professional Experience - Example #1

• Manage all marketing activities for an enterprise company valued at $20 million, including social media, content creation, search engine optimization (SEO), and search engine marketing (SEM)
• Develop content for blog posts and social media campaigns to support marketing objectives for new technology products, contributing to a 30% increase in annual sales

Professional Experience - Example #2

3. outline your education and social media-related certifications.

In addition to your education, consider obtaining additional certifications to highlight your broad knowledge of digital marketing and social media. In fact, Hootsuite and Google Analytics certifications are sometimes requirements for social media manager roles. These certifications aren’t limited to software tools, however. Certifications in content marketing and public relations are also important for defining brand messaging and driving user engagement.

• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Science (B.S.) Marketing
• University of Michigan, Ann Arbor, MI September 2012 – June 2016
• [Certification Name], [Awarding Organization], [Completion Year]

4. List key social media skills and proficiencies

Most companies utilize applicant tracking systems (ATS) to identify qualified candidates for job postings. Due to the large volume of candidates, organizations rely on ATS to streamline the hiring process by scanning resumes for specific keywords. If your resume lacks a certain number of these key terms, you may be rejected automatically before your resume reaches the hiring manager. As you build your document, incorporate as many key terms as possible from the job description to ensure ATS compliance. Below are keywords you may encounter during the job search:

How To Pick the Best Social Media Manager Resume Template

Although you may be drawn to a stylish template that emphasizes your creativity and personality, it’s generally best to select a simple template that is straightforward and well-organized. Using too much color or bulky graphics can sometimes be distracting for hiring managers. Remember, your qualifications and achievements will always be the deciding factor in whether or not a company decides to bring you in for an interview.

Frequently Asked Questions: Social Manager Resume Examples and Advice

What are common action verbs for social media manager resumes -.

It’s easy to run short on action verbs as you craft your bullet points. In some cases, a limited number of verbs can convey your job responsibilities and achievements accurately. It’s important to diversify your verbiage as much as possible, especially when pursuing a position that requires content writing skills. We’ve compiled a list of action verbs you can use to build your resume:

How do you align your resume with a job description? -

According to Social the Bureau of Labor Statistics , media jobs, which fall under the category of public relations specialists, are projected to grow by 8% between 2021 and 2031. While the ever-evolving social media industry continues to expand, aspiring social media professionals should keep in mind that social media jobs are competitive, and the number of people eager to join the profession is rapidly increasing.

To maximize your chances of landing the interview, you’ll need to strategically align your resume with the job description. For example, if a company is seeking a social media manager with a strong background in product marketing, highlight examples of you executing campaigns to support new product launches and raise brand awareness. Customizing your resume for each unique opportunity will drastically increase your chances of landing an interview.

What is the best social media resume format? -

In most instances, use a reverse chronological format to ensure that your most recent accomplishments are featured at the top of your document. A functional resume is still not advised, even if you’re making a career transition into the social media space. Skill-based resumes are generally negatively received by recruiters and hiring managers because they lack detail and tend to appear generic.

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If a company requires a cover letter, it’s important to tailor your document to the company you’re applying to. Mention something about the organization’s work culture or reputation in the middle paragraphs and why this draws you to apply for the position. The cover letter also allows you to highlight nuances of your experience that don’t always fit on the resume. For more insights, view our social media cover letter guide.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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How To Write a Social Media Manager Resume [Free Templates]

Want to land your dream job in social media marketing? Learn how to make a great social media manager resume with our free templates!

Table of Contents

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job.

Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and the right resume, you can easily highlight your best qualities and get that interview.

This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more.

Bonus: Our free social media manager career toolkit includes resume, cover letter, and portfolio templates, along with a complete guide to social media job descriptions and frequently asked interview questions. You got this!

What is a social media manager resume and why do you need one?

A social media manager resume is a document created by someone looking for a social media manager role within a company’s marketing team.

This document lists out skills and accomplishments that make the job seeker suitable for the role they’re applying for. Some of the major elements of a social media manager’s resume include:

• Personal information: Include your name, contact information, and public social media profiles
• Objective/summary: Explain the purpose of your resume (i.e., to get a job as a social media manager) and why your skills make you the perfect candidate
• Work experience: Include experience directly related to the role you’re applying to, whether it’s past jobs, internships, etc.
• Skills: List out any skills you have that pertain specifically to the job description of the role you’re applying for
• Accomplishments: Share any big results you’ve gotten for a client or company to prove your expertise
• References: Many companies like to call references—past employers/colleagues/classmates—to get an idea of your work ethic and skills before bringing you on board

A resume is an important document that helps hiring managers understand which applicants might be right for the role at a glance. Creating a resume is a key step in getting a new job, so you want to spend enough time to make sure you’ve catered it towards each role you apply for.

Your resume isn’t a one-and-done project. We’ll talk more about this later, but you’ll want to adjust it to fit each role you apply for based on what each company has specifically listed in its job description.

Pro tip : Want to know more about what a social media manager does on a daily basis? We break down the skills you’ll need to thrive as a social media manager in a related post.

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

How to make a social media manager resume

We’ve touched on some of the most important parts of a resume for a social media manager position. But let’s dive deeper and help you pull together a resume that’s going to land you an interview.

We’ll use one of our templates to walk through each section of a good social media manager’s resume and how to fully flesh it out.

Personal information

The very top of your resume should include your personal information—who you are and how interested companies can get in touch with you. Start by putting your name in big letters at the very top of your resume. (This is all about you, after all.)

You can then include information like:

• Phone number
• Email address
• Public social media platforms
• Professional headshot

This gives potential employees all of the upfront information they need to get in contact with you about the role. Place all of this information at the very top of your resume. You can also include it in a sidebar if you use that element in your resume design.

Objective/summary

This section is optional but is a great way to provide a quick snippet of your expertise before the hiring manager even dives deeper into your resume. If you choose to add either or both an objective or summary, follow these tips.

Your objective should mention your resume’s intentions or why you’re applying for the role. This could be as simple as “To get a social media manager role for a company I admire.”

However, as with everything in a competitive job landscape, try to take it a step further. Create goals for yourself in this role. Say something like, “To help an eCommerce company use their social media channels to improve customer retention and reach $1MM ARR.”

Your summary highlights your professional accomplishments and why you’re the best person for the job. If you decide to include this, make sure to cater it to each job you apply for, using key terms from the job description in case the company uses resume-scanning software.

Place your objective and/or summary right below the header of your resume.

Work experience

The next section is where you include your work experience. However, you don’t need to include all of your work experience—just the ones that are relevant to the job you’re applying for.

Even if you’re applying for an entry-level social media manager role, your high school jobs don’t need to be listed here (unless they directly apply to the position, like helping with a local company’s social media profiles or working in customer service).

List these in reverse chronological order starting with your most recent position. Include information like:

• Your job title
• Name of the company/organization
• Location in city/state format (or type “Remote”)
• Time period you worked there
• Description of your main tasks at this position

In your description, include tasks that pertain directly to the role you’re applying for as well as any major results you may have achieved for the company. This will help position you in a better light for the role you’re applying for.

If you have a college degree related to your field, you can input your education here. If your degree was in a different field and you’ve pivoted to marketing, consider omitting this section or using it to share details of any marketing-related certifications you may have picked up along the way.

Your education will be laid out in a similar fashion to your work experience: reverse chronological order with your major, school, location, and time spent at the school. If you choose to include certifications, share the name of the certification, where you received it, and when.

Potential employers want to know what your top skills are, and they can be difficult to ascertain just from descriptions of your past employment. This is why you’ll want to create a section that shows off your best skills—as well as your proficiency in some of the skills listed in the job description.

There are a couple of ways to showcase your top skills:

• Use a progress bar to demonstrate your skill level with each
• Include descriptors like “Beginner,” “Intermediate,” “Advanced,” or “Expert”
• Share a simple list of skills that are relevant to the job description
• Create a header for each skill and describe your experience in bullet points below

Again, be sure to only list skills that are relevant to the job you’re applying to. Bonus points if you list skills that are specifically mentioned in the job description (but only if you’re actually skilled in those areas).

Other items

There are a few other items that you might decide to add to your resume to further set yourself apart from other applicants.

Those include things like:

• Accomplishments
• Certifications
• Extracurricular activities
• Hobbies and interests
• Volunteer work
• Special awards
• Publications
• Big projects
• Languages you speak

Don’t make your resume too busy—but be sure to highlight any special skills you bring to the table.

Social media manager resume template

If you’re ready to get started creating your own social media manager resume, it’s a good idea to start with a template. This takes the grunt work out of creating your resume and gives you a starting point for where each of your resume sections should go.

To start inputting your own information, download our free social media manager resume templates now.

These Google Doc templates can be fully customized to fit your skills and personal brand.

While you’ll need to update all of the text within the template, a few other elements you might want to change include:

• Letter case
• Letter style/weight

Make sure your resume represents you and your skill set perfectly so you can start getting calls or emails from hiring managers to set up interviews.

Best practices for your social media manager resume

Let’s make sure your resume is the favorite of the bunch. Keep these best practices in mind to help your social media manager resume stand out and get you an interview.

1. Quantify your achievements

Have you helped a company generate a ton of followers? Did you run an ad campaign that brought in a lot of sales?

Put it on your resume!

But do you know what sounds better than “a ton of followers” or “a lot of sales?” Numbers. Quantify your achievements by being specific.

For example:

• Grew XYZ’s Instagram followers by 100,000
• Ran a retargeting Instagram ad that generated $25k in sales
• Increased social media engagement by 25%

Don’t those statements sound much more gratifying? The numbers are also going to grab attention and help you make an even bigger impact with the hiring manager.

2. Use compelling action verbs

Passive statements like “Duties include this, that, and the other thing” have become commonplace in resume-writing. But compelling action verbs read much better.

• Achieved a positive ROI in 97% of all ad campaigns
• Executed a cohesive social media strategy across six different platforms
• Managed a four-person marketing team

These action verbs make your resume sound even more powerful, helping to position you as a stellar candidate.

3. Make sure it’s ATS-friendly

ATS stands for “application tracking system,” and it’s a common tool for large companies to use when reviewing hundreds (or even thousands) of applicants and resumes. This software scans resumes (like we mentioned earlier) and helps hiring managers to pinpoint the closest matches.

This is why it’s so important to cater your resume to specific job descriptions, making sure you use keywords from their list of qualifications, responsibilities, and requirements.

A few tips to make an ATS-friendly resume include:

• Use the job title as your headline (right below your name)
• Add relevant skills you found in the job description
• Create a simple PDF resume that isn’t too graphical or the software can’t read it
• Use traditional resume headlines and formatting

While you want to stand out, doing so with your resume design isn’t always the best option. Instead, use your words to help your resume make the cut in a company’s ATS.

4. Use bullet points

Use bullet points to describe your work experience rather than paragraphs. It’s easier to read and will help you get past the ATS.

When adding bullet points, stick to 5 or 6 maximum .

• Adding too many bullet points can make your resume too long
• It can also give hiring managers too much to read through.
• Keep it short and succinct, using your bullet points to highlight your biggest achievements and the biggest parts of each role.

(And yes, these bullet points are too long for a resume—but wasn’t that easier to read?)

5. Stick to a single page

Try to keep your resume to just one page . If you have 10-15+ years of experience, it’s okay to go up to two if needed, but a single-page resume is the most common and readable length.

You can use a sidebar or two-column design to help make the most of your space, reduce the number of bullet points you use, remove your education section, or decrease the number of relevant jobs you share.

Also make sure your header isn’t taking up too much space on the page. You want to maximize the amount of information you can share within a single page without making it too cluttered.

Frequently asked questions about social media manager resumes

What should a social media manager put on a resume.

A social media manager should always include their public social media platforms, top social media-related skills, work experience related to the job they’re applying for, metrics or results they’ve achieved for a client, and any other big accomplishments.

How do you list social media skills on a resume?

Include your top 3-5 social media skills by explaining how skilled you are at each one or by listing which platforms and skills you have experience with. You might decide to include which platforms you’ve worked on (i.e., Facebook, Twitter, LinkedIn) or what your top skills are (i.e., strategy building, social media advertising, data analysis).

What is the job objective of a social media manager?

A social media manager is responsible for managing all of a company’s social media efforts. This includes tasks like:

• Creating a strategy for each platform
• Creating and publishing content on each platform
• Analyzing social media results
• Creating social media ads
• Monitoring social media comments and messages
• Communicating with customers and social media followers

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Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. She's based in Charleston, SC, and when she's not working, you'll find her playing card games or watering her plants.

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• • Increased all engagement KPIs within a 20K members Facebook ground by 120% within the first 3 months of the job via partnerships with local suppliers and enhanced content guidelines
• • Conducted 3-month user interviews to craft actionable customer personas, contributing to 55% increase in social media advertising ROI for marketing department
• • Collaborated with developers and designers to launch a custom quiz platform that grew first-time trial user sign ups by 228%
• • Coordinated marketers, developers, BA, and data science departments to design and launch a viral social media campaign for millennials that resulted in 350% increase in trial accounts compared to the last two years combined
• • Restructured social media marketing department to reduce turnover by 35%, enhance time-to-market by 80% for all pilot social media campaigns, and facilitate data-driven approach on all levels.
• • Managed a $2M social media budget to launch 4 successful viral campaigns, facilitate partnerships with 7 out top 10 industry brands, and forge an ongoing media relationship with niched social media influencers of 200M followership combined.
• • As a team lead, I led 8 members and monitoring social media team's target achievement
• • Recognized as the "Most Improved Editor" for Q3, almost doubling the average from 4.37 to 7.84
• • Generated $30,000 in sales within the first 3 months of operations

11 Social Media Manager Resume Examples & Guide for 2024

Your social media manager resume should prominently feature your experience with various platforms. Highlight the successful campaigns you've spear-headed and their impact on brand growth. Demonstrate mastery in content creation and analytics alike. Show how you've turned data-driven insights into engaging content that resonates with audiences.

All resume examples in this guide

Social Media Intern

Entry-Level Social Media Manager

Senior Social Media Manager

Social Media Coordinator

Social Media Director

Social Media Influencer

Social Media Marketing

Social Media Specialist

Freelance Social Media Manager

Community Manager

Resume guide.

Social Media Manager Resume

Resume Format

Resume Experience

Hard & Soft Skills

Certifications & Education

Resume Summary & Objective

Additional Resume Sections

Key Takeaways

By Experience

Writing a Social Media Manager resume is like learning a new social media platform. When new platforms emerge, it's up to social media managers to learn their intricacies to understand how content gets views and likes.

You can approach writing your Social Media Manager Resume with the same mindset. To get views and responses from employers, you first need to understand what works and what doesn't.

Although managing social media emerged with the dawn of Myspace, it's still relatively new as a recognized profession. Therefore, established norms and industry standards for Social Media Manager resumes remain somewhat limited.

This resume guide, including examples and pro tips, will address all of these and more to help you craft a resume that gets as much attention as your social media campaigns.

For additional social-media-related content, check out these related Enhancv resume and cover letter guides:

• Social media manager cover letter
• Freelance social media manager resume
• Social media marketing resume
• Social media coordinator resume
• Social media specialist resume
• Social media director resume  

Social media manager  resume example

Here’s what this applicant does well in their resume:

• Quantifiable achievements: Demonstrates success through specific metrics, like a 120% increase in engagement and a 55% rise in social media advertising ROI, effectively showcasing their impact.
• Cross-functional collaboration: Highlights teamwork skills by mentioning work with developers, designers, and other departments to achieve impressive results, such as launching a custom quiz platform and viral campaigns.
• Budget and campaign management: Shows expertise in handling significant budgets and executing successful campaigns, managing a $2M social media budget, and fostering partnerships with top industry brands.

How to format a social media manager  resume

Navigating content saturation is a typical challenge in social media management. The sheer volume of content can make standing out and maintaining audience engagement challenging. This is similar to the challenge of creating resumes that get noticed in a crowd of applicants.

Your resume's formatting is an excellent opportunity to demonstrate your creativity and copywriting skills to make a positive first impression on potential employers.

Include these essential elements when formatting your social media manager resume:

• Creative Elements: Include creative elements , like colors, unique fonts, and decorative designs, to make your resume unique and memorable.
• Header Content: A prominent header  featuring your name, desired job title, and contact information  ensures they stand out to employers at a glance.
• Social Media Link: Provide links to your professional social media accounts , such as LinkedIn, to evidence your skills on these platforms.
• Ordering: List all examples in your resume sections in reverse chronological order  to ensure your most recent and relevant appear first.
• Proofreading: Impeccable spelling, grammar, and punctuation skills are vital when managing social media content, and your resume is your first opportunity to demonstrate these skills.  

When formatting, consider your resume profile the same way you would a brand’s social media profile. Consistency in brand voice and messaging is essential on social media, just as cohesive formatting is on your resume.

Understanding web crawlers and keyword analytics is a critical skill for social media managers.

ATS (applicant tracking systems) perform a similar role on resumes. ATS analyzes text on resumes, looking for keywords or phrases corresponding to desired skills and qualifications for a specific job. Employers use these systems to quickly sort and prioritize resumes to consider the most qualified candidates.

Review these best practices for ATS-optimized formatting on your social media manager resume:

• Fonts: Select ATS-friendly fonts matching the overall style of your resume. Some ATS-friendly fonts are Calibri, Arial, and Times New Roman. However, these commonly used fonts can be dull or generic. For more creative font options, try Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov, which are all available on the Enhancv Resume Builder.
• Document Type: Doc or PDF files  are typical for resumes and most easily analyzed by ATS.
• Creative Elements in Text: Avoid using nonessential stylistic features within text. Elements such as emojis and non-standard date formats can impede ATS’ ability to recognize information in these sections.
• Headings and Subheadings: Ensure resume sections are organized and include simple, precise headings. Standard section titles ensure ATS accurately recognizes and extracts information from these sections.

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Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

To improve the organization and ATS optimization of your social media manager resume, include the following top-recommended sections:

The top sections on a social media manager resume:

• Professional Summary: Briefly summarizing your Social Media Management background and providing a broad overview of your skills and expertise.
• Core Skills: Highlighting keyword strengths offers hiring managers a quick overview of specific competencies in social media management aligned with the job requirements.
• Career History: Offering vital information about related roles and shedding light on practical experiences gained and accomplishments made in these positions.
• Social Media Project Portfolio: Showcasing successful campaigns and social media strategies implemented as tangible evidence of your capabilities.
• Certifications/Training: Indicating you possess the current knowledge and skills in social media best practices and evidencing your commitment to continuous growth and learning.

The ever-changing nature of social media management means candidates have unique backgrounds and qualifications. However, these highly sought-after qualifications should be included on your resume whenever possible:

What recruiters want to see on your resume:

• Proven Experience in Social Media Management: Past successful experience is a critical factor that indicates the potential for success in similar roles.
• Knowledge of Content Management Systems: Understanding and familiarity with these systems show that the candidate can create, manage, and optimize the company's social media platforms.
• Strong Creative Skills: Creative skills are necessary for developing engaging and innovative content, ensuring the audience remains engaged and business objectives are met.
• Understanding of SEO and Analytics: These skills show that the candidate can analyze the performance of social media campaigns and make data-driven decisions.
• Exceptional Copywriting Skills: Clear and compelling writing is essential when creating social media posts that engage and inspire the audience.

How to write your social media manager resume experience

Resumes are like Twitter. An applicant must make a significant impact using as few characters as possible. It's essential to keep this concept in mind when writing your resume's experience section .

A common mistake in the experience section is overlooking opportunities to highlight skills and accomplishments rather than simply naming tasks handled. For example, a social media manager may demonstrate efficiency using social media management tools or show off outcomes resulting from a successful campaign strategy.

Check out how this experience example is improved by concentrating on skill development and achievements over duties performed.

• • Created an Instagram marketing campaign to increase sales.
• • Oversaw Facebook content strategy to increase in engagement.
• • Utilized A/B testing methodology across social media ad campaigns
• • Managed customer service responses on social media platforms according to customer satisfaction standards.

This example lets the employer know the applicant's experience handling particular responsibilities. However, it does little to demonstrate how successful they were or how active a role they played in achieving objectives.

• • Conceptualized and executed an Instagram marketing campaign that directly contributed to $100,000 in sales within two months.
• • Created a targeted content strategy resulting in a 50% increase in engagement on the company's Facebook page within three months.
• • Introduced A/B testing methodology for social media ad campaigns, leading to a 20% improvement in conversion rates and a more efficient use of advertising budget.
• • Implemented a streamlined customer service process, reducing response time on social media platforms by 40% and enhancing overall customer satisfaction.

The revised example provides excellent quantitative evidence of their success by including numbers and statistics. Additionally, they use action verbs , like “created” and “implemented,” to share achievements resulting from their initiatives. The result is a compelling description utilizing more keyword phrases.

Another consideration to make the most of the limited space in your experience section is creating a targeted experience section . Not every work experience highlights skills relevant to every available position. Therefore, selecting examples highlighting skills aligned with particular employment opportunities is best.

To quickly and easily create a targeted Social Media Manager resume for each employment opportunity, follow these steps:  

• Create a resume template including a complete list of your experiences, certifications, education, and skills.
• Make a copy of the template for each new application.
• Review the job description for each new job you apply to, paying close attention to ideal candidate descriptions.
• In the new copy, delete all examples not aligned with the job description.
• Edit remaining examples to ensure they include keywords  from the job description for increased ATS optimization.

How to quantify the impact on your resume

When demonstrating your accomplishments, numbers, and statistics  speak louder than words.

Thanks to the critical role of analytics in social media management, demonstrating efficiency and impact with data should be a breeze.

Here are a few outstanding ways to incorporate quantitative evidence in your experience descriptions:

• The number of social media followers you've garnered for brands demonstrates your ability to grow an audience.
• How many content pieces you've produced weekly or monthly illustrates your diligence and efficiency in quickly producing large amounts of content.
• A percentage increase in audience engagement highlights your capacity to cultivate meaningful interactions.
• The number of platforms managed simultaneously exhibits your ability to multitask and handle numerous platforms.
• Click-through rates on posts and campaigns indicate your ability to create content that directs traffic.

When giving statistics, name the social media management and analytics tools used to acquire the data, such as Hootsuite, Sprout Social, and Google Analytics, to demonstrate your capabilities using them.

How do I write a social media manager resume with no experience

Even without formal employment as a social media manager, most applicants have extensive social media experience. The key to writing your experience section without employment experience  is to focus on alternative experiences, such as managing your social media accounts or working on projects that highlight the same skills and achievements.

Follow these steps to convey your skills and qualifications without prior social media management experience:

• Compile a list of keywords from the job description.
• Brainstorm previous social media experiences showcasing the same keyword skills and knowledge from your list. These could be experiences from school, an internship, working with a non-profit, helping a friend or family member, freelancing, or working on a personal passion project.
• Whenever possible, provide samples of your work. (See the portfolio section for more info on showcasing your work)
• To add credibility, include tangible evidence of transferable skills, such as relevant education and certifications.
• Include quantifiable data, if available, to demonstrate your efficacy.
• Avoid including  irrelevant work experiences  or outdated experiences.
• Always list experiences in reverse chronological order to ensure your most recent and relevant examples appear first.

W ithout employment experience , your cover letter is an excellent opportunity to give further detail about past jobs and describe how skills and knowledge acquired outside the field are transferable to the open position.

How to list your hard skills and soft skills on your resume

The skills section  of your social media manager resume serves as a quick reference indicating your suitability for a position. It should demonstrate your hard skills, such as proficiency in many different social media platforms and tools, as well as soft skills that will help you succeed.

Hard skills

Hard skills  are skills necessary to perform a particular job. Typically, they require study, training, and practice. In social media, these skills are often technical expertise  with platforms and tools and strategic marketing skills.

When considering which skills to include on your resume, consult this list of the top hard skills for social media managers:

Best hard skills for your social media manager resume

• Social Media Platform Management
• Content Creation
• SEO Implementation
• Social Media Advertising and Marketing
• Graphic Design
• Video Editing
• Copywriting
• Digital Marketing
• HTML/CSS basics
• Audience Growth Techniques
• Understanding of CRM
• Knowledge of CMS
• Data Analysis
• Brand Development
• Email Marketing
• Project Management
• Web Analytics Tools: Google Analytics, Facebook Insights, Hootsuite, Buffer, Sprout Social, etc.
• Marketing Automation Software
• Pay Per Click (PPC) Campaigns
• Negative Feedback and Crisis Management skills

Soft skills

Soft skills  are sometimes overlooked on social media manager resumes. However, they provide an incredible opportunity to distinguish yourself from other candidates.

Soft skills are the intrinsic, personal skills that demonstrate what makes you uniquely qualified to succeed in a role. For example, adaptability is a vital soft skill for social media managers since they must cope with frequent algorithm updates on platforms that affect content visibility and require updated campaign strategies.

These are some of the top soft skills employers look for in social media managers:

Best soft skills for your social media manager resume

• Communication
• Adaptability
• Organizational Skills
• Decision Making
• Customer Service
• Problem-Solving
• Multitasking
• Collaboration
• Time Management
• Analytical Thinking
• Dependability
• Critical Thinking
• Flexibility
• Detail Oriented

Follow these steps to write a superb skills section:

• Format your skills section as a simple list without elaboration or examples.
• Differentiate between hard and soft skills by listing them in separate subsections.
• Target your skills section using keyword skills from the job description.
• Write keyword skills precisely as they appear in the job description to enhance ATS analysis.
• Never lie about or exaggerate your skills on your resume.
• Keep your experience and skills sections consistent. List the skills mentioned in the experience section on your skills list and demonstrate how you’ve developed skills in your experience descriptions.

How to list your certifications and education on your resume

The digital landscape, including social media, changes rapidly with new platforms, algorithms, rules, and features. Sharing ongoing learning and up-to-date certifications is an incredible way to verify hard skills and corroborate soft skills, like dedication to continuous improvement.

To share relevant certifications  on your social media manager resume, follow these steps:

• Include the name of the certification, the certifying institution, and the year obtained.
• Limit certifications to current, unexpired credentials. For example, if you completed a Twitter (X) certification before 2022, it would no longer be relevant due to the vast changes the platform has undergone since changing ownership.
• Limit your certifications to only those specifically named or directly related to the required skills mentioned in a job description.

For some of the most sought-after certifications for social media managers, consult the list below.

Best certifications for your social media manager resume

• HubSpot Academy Social Media Marketing Course
• Hootsuite Academy Social Media Marketing Certification
• Cornell University’s Social Media Marketing Certificate LinkedIn Learning: Social Media Marketer Learning Path
• Facebook Blueprint Certification Google Digital Garage (Fundamentals of digital marketing)
• Pinterest Academy
• LinkedIn Learning (Various Courses)
• Social Media Marketing Professional Certificate by Coursera (offered by Meta)
• Social Media Strategist Certification by the National Institute for Social Media

There's no established degree requirement for social media managers, and many social media managers develop their skills through self-teaching or hands-on experience. However, according to Socialinsider , 50% of social media managers hold a bachelor's degree. The most common areas of study for these degrees are marketing, journalism, communications, creative writing, and graphic design.

Sharing your relevant education demonstrates your foundational knowledge and specialized skills that employers value. Additionally, it's vital to include your education when a degree requirement is stated in a job post.

To include an education section on your social media manager resume, follow these steps:

• For each degree, include the name of the university, its location, the dates attended, and the title of your degree.
• Including your GPA is optional unless the job description specifies a minimum GPA requirement.
• Only include your major and minor  if relevant to the open position.

Here's an example of how your education section should appear on your resume:

How to write your social media manager resume summary or objective

Social media managers often have diverse experiences handling a myriad of tasks, working on multiple platforms, and collaborating with diverse people and brands. For this reason, it's essential to form a narrative illustrating how your career progression makes you uniquely qualified for a job.

A summary or objective section, sometimes called " Resume Profiles " or " Personal Statements ," allows you to briefly summarize the facts and data on your resume to explain how your background and goals are suitable for a particular job.

The difference between a summary and an objective is that a summary describes how your past employment experiences align with the opportunity. In contrast, an objective demonstrates how your future career goals correspond.

A summary is preferable if you have extensive social media management experience or closely related experience, such as working with a similar industry or brand. To highlight how your past success indicates your potential to be successful in the new job.

To write a resume summary , follow these best practices:  

• Highlight your most relevant skills or experiences that directly overlap with the job description.
• Write an impactful description using keywords  directly from the job description.
• Be brief. A summary should only be 3-5 sentences.

When writing a summary section with well-aligned industry experience, ensure your summary explicitly presents your related expertise and skills. A common mistake is writing a summary that is too general when a targeted summary would be more effective.

Check out how targeting this example summary to the hospitality field makes it more compelling.

This summary is well formatted and highlights excellent skills for a social media manager. However, it is too broad and could be applied to nearly any social media manager position, resulting in missed opportunities to incorporate industry-specific keywords and stand out to employers.

This summary improves upon the previous example by sharing specifics of their work in the hospitality industry. It incorporates targeted keywords and details significant hospitality-specific achievements such as “boosting bookings” and “enhancing guest experiences.” The resulting summary will stand out to any hospitality company seeking a social media manager.

Additional sections for a social media manager resume

In addition to the top-resume sections  above, including additional resume sections  is an excellent strategy to present additional qualifications or accomplishments and stand out from other applicants.

These optional sections are highly relevant for social media manager resumes:

• Social Media Platform Proficiency: Specifying your level of proficiency with the various social media platforms helps establish your diverse skillset and level of expertise with each.
• Languages: Social media managers often must cater to diverse audiences, and understanding the preferences, behaviors, and expectations of different demographics. Therefore, highlighting language skills and fluency on your resume is a significant asset.
• My Time: This section breaks down a typical work day or week, demonstrating your time management and task prioritization skills. For an example of this section, see the resume example above.
• References: While not always necessary on a resume,  references from former clients  or employers can be impactful, especially for those whose experience is primarily in freelancing. These references should substantiate your stated skills and achievements.

Individualizing your resume with tailored sections will ensure it reflects your top qualifications and provide additional opportunities to include targeted keywords. Should you include sections other than those above, be sure they use catchy, ATS-friendly headings .

How to include a portfolio on your social media manager resume

Proving ROI and engagement on social media campaigns can be especially hard without visuals. That's one reason a portfolio is a vital tool for social media managers.

A portfolio allows you to showcase your related skills, projects, and accomplishments and provide potential employers with tangible demonstrations of your capabilities and work quality.

Here are a few key elements to consider when creating a portfolio section:

• Your portfolio should contain examples of successful social media campaigns, content creation, and analytics reports that demonstrate your skills.
• Your portfolio can also contain achievements and awards to demonstrate outstanding abilities and accomplishments.
• When possible, include examples of real-time management skills in responding to online complaints or trolling since a social media manager's role may involve handling crises.
• Format your portfolio section with the heading "Portfolio," a short description, and a link to your online portfolio.

This example illustrates how your portfolio section should appear on your resume:

An additional benefit of a portfolio is that it provides an additional opportunity to include information that doesn't fit within the limited space of your resume. However, not all employers will view your portfolio, and ATS will not analyze your portfolio for keywords. Therefore, your relevant skills and qualifications must be included in your resume.

Key takeaways

Creating engaging content is critical in social media management. These key takeaways will help you approach your social media manager resume with the same mindset applied to creating social media campaigns to garner engagement from potential employers:

• Like social media content, you must target your resume's skills and experiences to your audience by including only relevant examples for a particular position.
• Your resume's formatting demonstrates essential skills such as creativity, attention to detail, and copywriting abilities.
• ATS works in much the same way web crawlers analyze online content. Optimization requires close attention to relevant keywords and formatting to ensure your resume reaches employers.  
• Your experience descriptions should include relevant quantitative evidence of your success in previous social media campaigns.
• Include both hard and transferable soft skills, using precise wording for enhanced ATS optimization.
• List relevant education and certifications to demonstrate your knowledge and dedication to staying current with changes in social media.
• Include a portfolio section to showcase prior successful campaigns.

Social Media Manager resume examples

Explore additional social media manager resume samples and guides and see what works for your level of experience or role.

Looking to build your own Social Media Manager resume?

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Social Media Manager resume examples & templates

Shaping perceptions and driving awareness. As a social media manager, you are the voice of your company in the online world. You not only decide what to say, but also how, where and when to say it. 

When it comes to writing your social media manager resume, those communication skills will need to be on point. If you cannot communicate your worth on your resume, it will be tough to convince a potential employer that you can compose a succinct tweet or powerful Facebook update. 

As a leading international resource for successful career moves, Resume.io can help you craft  a job-winning resume that reflects your professional mastery of words. We’ve developed more than 300 occupation-specific resume writing guides and resume examples to put your next career move in closer reach.

In a resume, as in social media, your words are all you have. So how does a social media manager craft a resume that showcases every aspect of the multi-faceted role? We’re about to show you how to build a winning social media manager resume that will go viral. Besides learning how to highlight your experience, both data-driven and creative, you’ll be sure to use role-specific language to showcase your personal blend of hard and soft skills. We will help you to reach the hearts and minds of your dream employer, while also making sure you make it past the digital resume screening gatekeeper first. 

 This resume writing guide, along with the corresponding social media manager resume examples, will cover the following topics:

• Role of social media managers and the job market outlook
• General writing tips for a healthcare resume
• The best format for structuring your healthcare resume
• Advice on each resume section: header, summary, work history, education and skills
• Professional resume layout and design hints.

On a resume, as on social media, your words are all you have. But how do you craft a resume that showcases every aspect of your multi-faceted role?  This guide will show you how to:

• Build a winning social media manager resume that will go viral.
• Highlight your experience, both data-driven and creative.
• Ensure that you use role-specific language to pass the ATS test.
• Showcase your personal blend of hard and soft skills as a social media manager, with real examples.

Along with our sample resumes and builder tool , we will help you to reach the hearts and minds of your dream employer, while also making sure you make it past the ATS gatekeeper first. You are used to beating the social algorithms. Now it is time to hone your resume to beat the job search algorithm.

What does a social media manager do?

Social media requires a targeted approach to a specific audience. Perfecting the message and mechanics of your resume works in much the same way. Consider how massive the market is, with the number of daily social media users reaching 4.8 billion at last count. With every person spending an average of three hours online, it might seem that hard to reach your audience. But social media managers are not only competing with their direct rivals. 

Social media managers build their communities by engaging, informing and inspiring their audience. They take their brand on a social media journey by getting internal stakeholders to buy in to their strategy and cultivating a culture of employee advocacy within their company. 

Creativity is critical in the production of content, but it does not come without an analytical eye and a focus on profitability (or brand positioning if your company doesn’t use social media marketing for direct sales). Efficient organization and the ability to prioritize tactical decisions are key to success. No wonder managing social media is one of the most popular roles in the new online economy.

The social media manager job outlook

Opportunities for experience social media managers are increasing alongside the above-average annual growth rate of activity in their industry. Given that many companies are still catching up with the growth, it is a role that will be in high demand for many years to come. Employers are not only looking to understand whether someone is a fit for their culture; they want to see whether applicants are able to capture their brand “voice.” 

Buffer reported in 2019 that 73% of marketers believe their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. This underlines the rising importance of social media marketing as a business tool and the corresponding managers - as vitally important specialists.

How to write a social media manager resume

Your social media resume should follow the same commonly used resume structure that applies to all occupations, including these components: 

• Employment history section
• Education section
• Skills section

Before we delve deeper into each of these resume sections shortly, here are some general considerations.

When you are fighting for attention on social media, everyone is your competitor. Social media managers need to adapt their message to specific platforms and audiences. When writing your resume, there are some similar considerations:

• Understanding the specifics of your market
• Getting past the ATS in a keyword-driven industry
• Communicating the balance between skills and behaviors.

With engagement being prioritized over metrics such as “likes” and “shares” (easily faked), communicating in the right voice is critical to turn customers into loyal fans. A potential employer’s first experience of that voice will be in your resume. But what elements of the role should you include?

For inspiration and ideas to help you create your social media manager resume, check out these other writing guides and examples in the marketing category:  

• Digital Marketing Manager resume sample
• Marketing Manager resume sample
• Marketing Associate resume sample
• Art Director resume sample
• Digital Marketing resume sample
• Event Planner resume sample
• Content Writer resume sample
• Marketing Consultant resume sample
• Magazine Editor resume sample
• Blog Writer resume sample
• Content Marketing Associate resume sample
• Advertising Director resume sample
• Content Acquisitions Director resume sample
• Creative Director resume sample
• Marketing resume sample
• Brand Ambassador resume sample
• Brand Manager resume sample
• Public Relations resume sample
• SEO resume sample
• Marketing Coordinator resume sample

How can you beat the ATS algorithm?

You are used to beating the social algorithms. Now it is time to hone your resume to beat the job search algorithm. Applicant Tracking Systems (ATS) act as online screening tools by analyzing resumes for keywords. Each section of your resume has a certain number of terms relevant to the employer, the hiring manager and the job application. Applicants who understand how an ATS works have an actual chance of delivering their resume to human eyes, so the recruiters can see and evaluate them. 

The keywords for a social media manager resume will vary depending on the demands of the role. One employer might focus on certain platforms and media, while another might take an entirely different approach. Researching how they reach their audience and sprinkling your resume with the keywords that the hiring manager may have specified will be crucial to passing the first stage of the selection process.

In many of our resume writing guides, we suggest researching the employer’s website and/or social media page to better understand the job application. For you, this is doubly important, as you’ll be working with these tools. Analyze the employer's social media presence to better understand not only the professional skills being sought, but even the questions you’ll be asked during your interview.

The ATS system impacts your resume's summary and skills sections the most, where you provide descriptive terms of your professional character and skill-set. The trick to a great resume with a natural flow is to balance the need for inserting the necessary keywords without making it all look artificial. 

Choosing the best resume format for social media

The most commonly used, failsafe chronological resume format is ideal for structuring most resumes. It will likely work well for most social media managers also, by providing a straightforward overview of your career highlights in the employment history section.

But if the social media position you’re pursuing would be a radical departure, or your job background has not followed a linear path of employee positions, you might want to consider another resume format . The functional resume format is sometimes suitable for those who have worked independently in contract or consulting roles and want to emphasize specific skills, projects or clients. In other instances, a hybrid resume structure combining chronological and functional elements makes the most sense.

Resume summary example: your core message

Often, the number of words you have available to convey your message on social media is limited. The summary of your social media manager resume, sometimes called the profile or personal statement , shows how well you can craft your own elevator pitch. It is arguably the most important part of your resume. Although an ATS will scan every word from start to finish, the summary is sometimes all that a human might read in detail. (It’s not unusual for resume readers to merely skim through the employment history and skills sections.)

Your resume summary is essentially a story of your expertise and character. Its free-form nature allows for maximal creative expression. Every employer knows this is the place where job seekers can succinctly pitch their added value, and every ATS algorithm will place extra weight on the keywords you include. Therefore, choose your words very carefully. 

In addition to making your skills shine in the separate resume section dedicated for that purpose (we’ll cover that later), it's impossible to write a great summary without mentioning them.. But it's also important here to give your future employer.

By all means highlight your industry expertise. If your summary does not paint a picture of a social media expert, there is no chance that anyone will read further. You need to make your potential employer think, “Wow, I wish someone would do that for us.” If you make hiring managers envious and curious, they will want to arrange an interview to learn more, and your resume has done its first important job. 

Take your lead from the posted job description. This is your starting point when it comes to keywords. The more similar terms and connections there are between the job description and your resume summary, the more likely you will pass the ATS test. 

Word clouds are useful software to pick out hidden patterns from the posted job description text and can inform how you present yourself. Research the platforms that the prospective employer uses, look at its current activity and make sure that your resume summary mirrors whatever is working best for the organization. You might even detect some potential room for improvement.

Use the resume summary to show off your human side. Just as a list of keywords would never work as a social post, it’s imperative that your resume summary makes the prospective employer feel something. If you can’t achieve that in those first few resume lines, how will you persuade recruiters of your ability to craft social media content that stands out from the masses? The best social media managers are not afraid to show the humanity and humility of their brands. Make sure you do that in your resume summary section.

Below is a social media manager resume example summary you can customize.

Customer-led social media manager with twelve years of B2B experience in the recruitment and hospitality industries. Increased conversions by 150%, CTR 49% and social web referrals by 41% across various clients. I have created a social media department ab initio with Company X and Y and integrated social advocacy programs into both businesses. I am a content creator, a dynamic organizer and a savvy strategist. I understand the levers that I need to pull to maximize the financial impact of my social campaigns.

Employment history sample: context of achievement

The employment history section of your social media manager resume will showcase your ideas, projects, and contributions. But it also needs to put your work into context, including figures and outcomes. While your employment history may not all be relevant to the role that you are applying for, it is important to match up elements of your experience with the requirements of each specific role that you interview for. When hiring managers read about the employer's own projects and challenges, they will have a high level of certainty that you can do a job for them too.

While leading first with your most recent job experiences shows you are up to date with the latest social marketing methodologies, it's also important for an employer to see that you were implementing what worked at the time. Talking about running organic video campaigns six years ago will not fool anyone. Your resume's work history section must also demonstrate that you and your former employer were at the cutting edge, and that you work hard to stay there.

Use reverse chronological order when listing your past jobs and projects, from recent to oldest. Your resume space is limited to one page, so start with the most impressive positions and achievements. Employment history sections rarely go beyond 10 years of experience and often they will show even less. Detailing important achievements take precedence over irrelevant junior positions or jobs in other fields.

Illustrate your examples with numbers and percentages, and where possible put them into context of what went before. The typical social media impact within a given industry might not be the same for your prospective employer, so you cannot assume that they are aware.  It is also important to cover how you worked with stakeholders, influencing their decisions and encouraging their contribution. No social media manager works in a vacuum, and it is vital that a collaborative thread runs through your work history. If you don’t talk about people, you will be seen as a lone wolf.

According to data from PayScale, the average worldwide salary of a social media specialist barely increases when it passes the nine-year mark. The jump from four to five years of experience is plus $8,000 a year, while the jump from nine to 10 years is barely $2,000. So, no need to make your employment history overly comprehensive.

Be specific about your personal impact, and do not fall into the trap of simply describing your responsibilities. Conveying what your job entailed is not enough — you have to describe how you made a difference in your job. Use action verbs and avoid any superfluous adjectives or fluffy language. You have achieved too much to waste space on your resume.

To describe projects and accomplishments, the STAR method can help keep your explanations logical and straightforward:

• S — Situation you were in
• T — Task(s) you had
• A — Actions/strategy you used
• R — Result you achieved

Below is a social media manager employment history resume sample you can use while writing your own.

• Developed social accounts and set up content calendars for new clients.
• Interacted with online communities and promoted brand and product awareness.
• Assisted with management of client presence on varying social media platforms.
• Recorded data regarding website traffic and user feedback.
• Created infographics and images for client blogs and Facebook accounts.

Social media manager education example: learning curve

Since most social media managers possess a bachelor’s degree, this will likely appear at the top of your resume education section. In addition, your education listing should reflect the need for self-education and training as a constant for this profession. As the job sector develops, job-specific marketing qualifications are becoming increasingly common, but in an ever-changing landscape, the majority of the learning requirements are on the job. 

You likely won't have enough space to include every course you have taken. However, it's important to demonstrate an attitude of self-improvement so employers can tell your skills and knowledge have not  stagnated. So do include a bulleted list of certifications or courses that are specifically tailored to each job role. Little details like this make all the difference.

Below is the education section from a social media manager resume example.

• 2005-2009 Hofstra University, Bachelor of Marketing Hempstead, NY
• 2001- 2005 St, Peter’s Academy, High School Diploma NY, NYO

CV skills example: ensuring alignment

It is vital to align your social media manager CV with each potential job and employer you are targeting. In each instance, make sure you showcase the skills that are required for each specific role. In social media, you are only as good as your last campaign. Every social campaign is different and the same goes for every social media management role.  

Your resume should contain a good mix of hard and soft skills, with a few real-life examples where possible. There isn't enough space to highlight each skill more than once in your resume summary and employment history, so spread them out among the roles and accomplishments highlighted in order of importance and relevance.

In that context, here are some skills typically expected from social media managers:

• Drive the online brand strategy and own the voice of your company on social media.
• Decide where to prioritize your efforts over multiple campaigns across multiple platforms.
• Understand where your audience is spending their time and how they behave online.
• Leverage the right tools and software that correspond to the needs of your business.
• Create customer-centric content and work with the best-fit service providers.
• Communicate with clients and colleagues to ensure optimal performance of campaigns.
• Manage, grow and engage with your community online - without them you are nothing.
• Analyze results, adapt strategies and react to changes in the marketing landscape.
• Monitor and report on performance – making sure that engagement leads to conversion.

Some might view social media management as a transactional and practical occupation. However, the best social media managers are able to blend their softer behavioral traits — such as influencing and creativity — with the more technical job requirements. It's easy to reel off a list of skills and behaviors, but giving relevant  real-life examples is what will make your resume really stand out.  Don’t just talk the talk – show that you can walk the walk. Include statistics such as growth numbers, campaign reach and return on investment to back up your skills and make your employer imagine what you might achieve.

According to Bowdoin Group HR, a consultancy that helps companies with recruiting and HR needs, the skills employers should look for in social media specialists are: target audience analysis, strong writing and presentation skills and data analytics skills. Social media marketing is also about evaluating the numeric results of campaigns, audience engagement, ROI for social media advertising and so on.

As a manager, you obviously also need coordination skills, team management skills and emotional intellect (to name a few).

Understanding how employers view your required skills is  important.

Otherwise, abbreviated skill descriptions — one or two words each — belong as a bullet-point list in your resume's skills section.

Check out a social media manager resume sample for the skills section below.

• Interpersonal Communication Skills
• Project Management Skills
• Content Development
• Business Development Strategies
• Customer Service
• Computer Technology Skills.

Resume layout and design: creative but impactful

Making decisions about how to structure your social media manager resume can be difficult for those who usually work with a creative blank canvas. There are no specific rules about which format to choose, but we can suggest some guiding principles. 

Firstly, ensure that it is visually clean, easy to read and symmetrical. You will have a lot to say about your achievements, but the starring moments will be lost if your resume is cluttered. 

Secondly, don’t make it too densely technical. A recruiter without a deep understanding might skip over to more readable parts. Including technical terms is good for the ATS, but make sure that they are integrated into your career story. 

To increase your chances of passing the ATS test, decipher the most important abbreviations. Not all ATS algorithms can recognize every acronym. Don’t reduce your chances by listing only three-letter abbreviations throughout your entire resume.

Make sure that all of your resume can be “read” both by humans and machines. For example, not all ATS systems will pick up on what's in a header section, which is why contact information is often lost in processing. Ensure that your resume has a logical flow. 

So, what layout is best for a social media manager? The visual clues of your resume layout will offer an insight into your ability to grab the audience's attention, so a sectioned structure and visual effects such as bulleted sections and progress bars will work well. Our template collection has a wide range of attractive layouts. Choose one and make it your own using our builder tool .

Key takeaways for a social media manager resume

• Your employer will be borrowing your voice, so make sure that your language is compelling.
• Summarize your elevator pitch with emotive language and impactful examples.
• Demonstrate awareness of the employer’s brand by sharing your relevant job history.
• Communicate your mix of hard and soft skills with specific achievements in context.
• Share what, how, where, when, and why certain actions have led to the desired result.
• Ensure that the layout of your resume is a blend of practicality and creativity.
• If your resume isn’t inspiring, how will you inspire your audience on social media?

And if you want the perfect tool to save time and optimize the job-searching process, use the Resume.io builder tool with one of our professionally made and recruiter-tested templates.

Beautiful ready-to-use resume templates

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Social Media Manager Resume Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Social Media Manager?

You're going to need an awesome resume. This guide is your one-stop-shop for writing a job-winning Social Media Manager resume using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Social Media Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Social Media Manager Resume
• The Best Skills To Include On A Social Media Manager Resume

How To Write A Job-Winning Social Media Manager Resume Summary

How to write offer-winning social media manager resume bullets.

• 3 Social Media Manager Resume Examples

The 8 Best Social Media Manager Resume Templates

Here's the step-by-step breakdown:

Social Media Manager Resume Overview: What To Know To Write A Resume That Wins More Job Offers

What do companies look for when they're hiring a Social Media Manager?

Companies love candidates who can create engaging content tailored to their target audience, using analytics to drive insights, build strategies, and measure success. Companies also value candidates who can manage multiple platforms effectively and are proficient with social media tools like Hootsuite, Buffer, Sprout Social, and others.

Additionally, when hiring a Social Media Manager, skills in trend analysis, brand consistency, and effective communication are also valued for aligning social media efforts with overall marketing goals.

Your resume should show the company that your personality and your experience encompass all these things.

Additionally, there are a few best practices you want to follow to write a job-winning Social Media Manager resume:

• Tailor your resume to the job description you are applying for: Tailor your resume for each application, aligning your skills with the specific requirements of each job description.
• Detail previous experiences: Provide detailed descriptions of your roles, emphasizing hard and soft skills related to the job description.
• Bring in your key achievements: Showcase measurable achievements in previous roles and share your best work.
• Highlight your skills: Highlight your skills in Communication, Content, Marketing, and more.
• Make it visually appealing: Use a professional and clean layout with bullet points for easy readability. Also, ensure formatting and font consistency throughout the resume and limit it to one or two pages.
• Use keywords: Incorporate industry-specific keywords from the job description to pass through applicant tracking systems (ATS) and increase your chances of being noticed by hiring managers.
• Proofread your resume: Thoroughly proofread your resume to eliminate errors (I recommend Hemingway App and Grammarly ). Consider seeking feedback from peers or mentors to ensure clarity and effectiveness!

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Social Media Manager Skills To Include On Your Resume

Keywords are one of the most important factors in your resume. They show employers that your skills align with the role and they also help format your resume for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan resumes for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized resume. There are two ways to find the right keywords:

1. Leverage The 20 Best Social Media Manager Keywords

The first is to leverage our list of the best keywords and skills for a Social Media Manager resume.

These keywords were selected from an analysis of real Social Media Manager job descriptions sourced from actual job boards. Here they are:

• Social Media
• Communication
• Influencers
• Best Practices
• Writing Skills
• Manage Multiple Projects
• Detail-Oriented

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Resume And Target Role

The second method is the one I recommend because it's personalized to your specific resume and target job.

This process lets you find the exact keywords that your resume is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Social Media Manager resume
• Open a copy of your target Social Media Manager job description
• In the widget below, paste your resume on the left, paste the job description on the right, and hit scan!

ResyMatch is going to scan your resume and compare it to the target job description. It's going to show you the exact keywords and skills you're missing as well as share other feedback you can use to improve your resume.

If you're ready to get started, use the widget below to run your first scan and get your free resume score:

Copy/paste or upload your resume here:

Click here to paste text

Upload a PDF, Word Doc, or TXT File

Paste the job post's details here:

Scan to compare and score your resume vs the job's description.

Scanning...

And if you're a visual learner, here's a video walking through the entire process so you can follow along:

Employers spend an average of six seconds reading your resume.

If you want to win more interviews and offers, you need to make that time count. That starts with hitting the reader with the exact information they're looking for right at the top of your resume.

Unfortunately, traditional resume advice like Summaries and Objectives don't accomplish that goal. If you want to win in today's market, you need a modern approach. I like to use something I can a “Highlight Reel,” here's how it works.

Highlight Reels: A Proven Way To Start Your Resume And Win More Jobs

The Highlight Reel is exactly what it sounds like.

It's a section at the top of your resume that allows you to pick and choose the best and most relevant experience to feature right at the top of your resume.

It's essentially a highlight reel of your career as it relates to this specific role! I like to think about it as the SportsCenter Top 10 of your resume.

The Highlight Reel resume summary consists of 4 parts:

• A relevant section title that ties your experience to the role
• An introductory bullet that summarizes your experience and high-level value
• A few supporting “Case Study” bullets that illustrate specific results, projects, and relevant experience
• A closing “Extracurricular” bullet to round out your candidacy

For example, if we were writing a Highlight Reel for a Social Media Manager role, it might look like this:

The first bullet includes the candidate's years of experience in the role and encompasses the skills that make them fit for the role, as well as the results they helped achieve.

The next two bullets are “Case Studies” of specific results they drove for companies they worked for. The last bullet wraps up with extracurricular information.

This candidate has provided all of the info any employer would want to see right at the very top of their resume! The best part is that they can customize this section for each and every role they apply for to maximize the relevance of their experience.

Here's one more example of a Social Media Manager Highlight Reel:

The content of this example showcases a candidate transitioning from an Office Manager Manager role to a Social Media Manager role, leveraging their experience with communication. Their next resume bullets brings in measurable results, and the last one wraps up with a high-value extracurricular activity.

If you want more details on writing a killer Highlight Reel, check out my full guide on Highlight Reels here.

Bullets make up the majority of the content in your resume. If you want to win, you need to know how to write bullets that are compelling and value-driven.

Unfortunately, way too many job seekers aren't good at this. They use fluffy, buzzword-fill language and they only talk about the actions that they took rather than the results and outcomes those actions created.

If you apply this framework to each of the bullets on your resume, you're going to make them more compelling and your value is going to be crystal clear to the reader. For example, take a look at these resume bullets:

❌ Social Media Manager with 7+ years of experience in marketing.

✅ Innovative Social Media Manager with 7+ years in branding & digital marketing, driving 50% increase in engagement.

The second bullet makes the candidate's value  so much more clear, and it's a lot more fun to read! That's what we're going for here.

That said, it's one thing to look at the graphic above and try to apply the abstract concept of “35% hard skills” to your bullet. We wanted to make things easy, so we created a tool called ResyBullet.io that will actually give your resume bullet a score and show you how to improve it.

Using ResyBullet To Write Crazy Effective, Job-Winning Resume Bullets

ResyBullet takes our proprietary “resume bullet formula” and layers it into a tool that's super simple to use. Here's how it works:

• Head over to ResyBullet.io
• Copy a bullet from your resume and paste it into the tool, then hit “Analyze”
• ResyBullet will score your resume bullet and show you exactly what you need to improve
• You edit your bullet with the recommended changes and scan it again
• Rinse and repeat until you get a score of 60+
• Move on to the next bullet in your resume

Let's take a look at how this works for the two resume bullet examples I shared above:

First, we had, “Social Media Manager with 7+ years of experience in marketing.” 

ResyBullet gave that a score of 46/100. Not only is it too short, but it's missing relevant skills, compelling language, and measurable outcomes:

Now, let's take a look at our second bullet,  “Innovative Social Media Manager with 7+ years in branding & digital marketing, driving 50% increase in engagement.”

ResyBullet gave that a 75 / 100. Much better! This bullet had more content focused on the experience in the Social Media Manager role, while also highlighting measurable results:

Now all you have to do is run each of your bullets through ResyBullet, make the suggested updates, and your resume is going to be jam-packed with eye-popping, value-driven content!

If you're ready, grab a bullet from your resume, paste it into the widget below, and hit scan to get your first resume bullet score and analysis:

Free Resume Bullet Analyzer

Learn to write crazy effective resume bullets that grab attention, illustrate value, and actually get results., copy and paste your resume bullet to begin analysis:, 3 social media manager resume examples for 2024.

Now let's take a look at all of these best practices in action. Here are three resume examples for different situations from people with different backgrounds:

Social Media Manager Resume Example #1: A Traditional Background

Social Media Manager Resume Example #2: A Non-Traditional Background

For our second Social Media Manager Resume Example, we have a candidate who has a non-traditional background. In this case, they come from a background as an Office Manager  but leverage experiences that help them transition to a Social Media Manager role. Here's an example of what their resume might look like:

Social Media Manager Resume Example #3: No Experience

For our third Social Media Manager Resume Example, we have a candidate with no experience. Here's an example of what their resume might look like when applying for a Social Media Manager role:

At this point, you know all of the basics you'll need to write a Social Media Manager resume that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our ResyBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your resume using proven, recruiter-approved templates:

Free Job-Winning Resume Templates, Build Yours In No Time .

Choose a resume template below to get started:.

Key Takeaways To Wrap Up Your Job-Winning Social Media Manager Resume

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Social Media Manager resume:

• Start with a proven resume template from ResyBuild.io
• Use ResyMatch.io to find the right keywords and optimize your resume for each role you apply to
• Open your resume with a Highlight Reel to immediately grab your target employer's attention
• Use ResyBullet.io to craft compelling, value-driven bullets that pop off the page
• Compare the draft of your resume to the examples on this page to make sure you're on the right path
• Use a tool like HemingwayApp or Grammarly to proofread your resume before you submit it

If you follow those steps, you're going to be well on your way to landing more Recruiter interviews and job offers.

Now that your resume is taken care of, check out my guide on how to get a job anywhere without applying online!

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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7 Entry-Level Social Media Manager Resume Examples for 2024

Creating an effective resume as an entry-level social media manager is key to breaking into the industry. This article provides strong resume examples and strategic advice. Learn about important keywords, formatting tips, and how to highlight relevant skills. Tailor your resume to attract attention and secure interviews.

• 27 Aug 2024 - 5 new sections, including 'Position your education strategically', added
• 27 Aug 2024 - 5 new resume templates, including Career Transition to Social Media Manager, added
• 25 Aug 2024 - Article published

  Next update scheduled for 04 Sep 2024

Here's what we see in the best entry-level social media manager resumes.

Use Numbers To Show Impact : Show impact by using numbers. Common metrics are increase engagement by 20% , reduce response time by 30% , grow followers by 10,000 , and boost click-through rates by 15% .

Include Relevant Skills : Include skills on your resume that you have and are mentioned in the job description. Some popular ones are SEO , content creation , Google Analytics , Hootsuite , and Photoshop . But don't include all of them, choose the ones you have and are mentioned in the JD.

Highlight Your Adaptability : Show you can adapt by using phrases like quick learner and adapt to new tools . This is good for a junior role.

use this maybe to have a resume upload button widget 1: yellow Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

widget 2: red / but not serious Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

helpful blue / but not serious Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include.

Entry-Level Social Media Manager Resume Sample

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Position your education strategically

As you step into the social media world, your education often serves as the foundation of your expertise. Place your education section at the top of your resume if you have recently graduated or if you are still studying. This can help hiring managers quickly see your academic credentials related to social media and marketing.

When detailing your educational background, highlight any relevant courses or projects that show your skills in content creation or digital marketing. Always ensure that your most significant qualification is listed first. For instance, if you have completed a social media marketing course or have a relevant degree, put this information before any other educational details to draw attention to your field-specific training.

Include portfolio links

Many social media manager roles involve creativity and strategy. Include links to your portfolio or social media pages you have managed. This shows your hands-on experience.

Also, mention any achievements like follower growth or successful campaigns. These details can make you stand out to potential employers.

Junior Social Media Coordinator Resume Sample

Ideal resume length.

Keep your resume to one page. This shows you can communicate your most relevant experience and skills succinctly. When you are aiming for a social media manager role, employers expect you to be able to create content that is both engaging and concise. Your resume is your first chance to show you can do this.

Focus on your most recent achievements in social media, such as successful campaigns you've contributed to or content you've created that received a strong response. Skills that are crucial for this role, such as knowledge of social media trends and proficiency in analytics tools, should be highlighted early on. This will ensure that these key points catch the hiring manager's attention quickly.

Senior Social Media Manager Resume Sample

Showcase digital marketing skills.

To stand out as a social media manager, highlight any digital marketing skills. Include projects where you managed campaigns or increased online engagement.

Also, show that you can use tools like Hootsuite, Buffer, or Google Analytics. These skills are very important in managing and analyzing social media content.

Social Media Manager with E-commerce Specialization Resume Sample

Career transition to social media manager resume sample.

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•   Case Manager Resume Examples

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• Social Media Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Social Media Manager Resumes:

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Social Media Manager Resume Example:

• Implemented a successful social media strategy resulting in a 25% increase in followers and engagement across all platforms
• Developed and executed campaigns that drove significant website traffic and generated leads, resulting in a 20% increase in conversions
• Collaborated with cross-functional teams to develop and execute social media content that aligned with overall branding and marketing goals
• Developed and managed social media calendars, resulting in a 15% increase in engagement and followers
• Collaborated with design and content teams to develop visually compelling and engaging social media content
• Analyzed and reported on social media metrics, using insights to inform and optimize future campaigns
• Assisted senior social media managers in developing and executing social media campaigns and strategies.
• Collaborated with cross-functional teams to gather information and create social media content.
• Assisted in the monitoring of social media accounts and responding to customer inquiries and feedback.
• Social Media Strategy Development
• Social Media Campaign Planning & Execution
• Social Media Calendar Management
• Social Media Content Creation
• Social Media Insights & Metrics Analysis
• Social Media Listening & Monitoring
• Cross-Functional Team Collaboration
• Customer Service & Inquiry Handling
• Branding & Marketing Alignment
• Visual Engagement Strategies
• Public Relations

Top Skills & Keywords for Social Media Manager Resumes:

Hard skills, soft skills, resume action verbs for social media managers:, a better way to build your resume.

Resume FAQs for Social Media Managers:

How long should i make my social media manager resume, what is the best way to format a social media manager resume, which keywords are important to highlight in a social media manager resume, how should i write my resume if i have no experience as a social media manager, compare your social media manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Social Media Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Social Media Managers:

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14 Social Media Manager Resume Examples in 2024

The world of social media has become an integral part of the modern job market, and the role of a social media manager has become increasingly important over the years. As a social media manager, it is important to possess the necessary skills, experience, and education to succeed in this field. One effective way to showcase these qualifications is through a well-crafted social media manager resume.

In this article, we will explore the importance of a well-crafted social media manager resume and provide 14 examples of such resumes to give you a better understanding of what a successful resume looks like in this field. Whether you are a seasoned social media manager or just starting out in this field, this article will provide you with valuable insights and tips on what to include and how to present your skills and experience.

The purpose of this article is to help social media managers create a successful resume that highlights their qualifications in the best possible light. We will cover important aspects such as the use of keywords, formatting, and content to help you stand out from the competition. With this article, you will be able to create a resume that impresses potential employers and showcases your expertise in the field of social media management.

Get ready to take your career in social media management to the next level with our comprehensive guide to creating a well-crafted social media manager resume. Let’s get started!

Industry Trends for Social Media Manager Resume

As a social media manager, it is important to stay on top of industry trends and showcase your skills in your resume. Here are the current trends and skills demanded by hiring managers that you should focus on:

Current Trends in the Social Media Industry

• Artificial intelligence (AI) : Many companies are using AI to create targeted advertising and personalized content for their social media platforms.
• Video content : Videos are becoming increasingly popular across all social media platforms. As a social media manager, it is important to have experience in creating and managing video content.
• Influencer marketing : Partnering with influencers to promote products is becoming more popular. Social media managers should have a strong understanding of how to identify and work with influencers.

Skills Demanded by Hiring Managers

• Analytics : Hiring managers are looking for social media managers who can analyze data and use it to make informed decisions for their social media strategies.
• Content creation : Social media managers should be proficient in creating and curating content for different social media platforms.
• Communication : Social media managers need to have strong communication skills to work with team members and interact with customers on social media.
• Marketing strategy : A strong understanding of marketing strategy is crucial for social media managers to create effective social media campaigns.

How to Demonstrate These Skills in Your Resume

To demonstrate your skills as a social media manager in your resume, you should:

• Use metrics to show your impact: Include specific metrics, such as increased engagement or website traffic, to show how your social media strategies have impacted the company.
• Showcase your experience with different social media platforms: Highlight your experience managing social media accounts for various platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
• Highlight your marketing strategy skills: Show how you have created successful marketing campaigns that achieved measurable results.
• Emphasize your communication skills: Demonstrate how you have effectively communicated with team members, customers, and influencers on social media platforms.

By highlighting these skills and trends in your resume, you can set yourself apart as a strong candidate for social media manager positions.

Best Practices for Social Media Manager Resume Writing

In order to create a standout resume as a social media manager, it’s important that you understand the expectations of potential employers. Here are some best practices to keep in mind:

Understanding the expectations of the employer

Employers are looking for social media managers who have a proven track record of success in developing and executing social media strategies. They want to see that you can:

• Increase engagement and followers on various social media platforms
• Create and curate high-quality content that aligns with the brand
• Analyze social media metrics and adapt the strategy accordingly
• Stay up-to-date with the latest trends and tools in social media marketing

Be sure to emphasize your experience and achievements in these areas in your resume.

Dos and Don’ts while Writing a Social Media Manager Resume

Here are some general dos and don’ts to follow when writing a social media manager resume:

• Use clear and concise language
• Quantify your achievements with specific metrics (e.g. “Increased Facebook followers by 50% within 3 months”)
• Customize your resume for each job application
• Use action verbs to describe your accomplishments (e.g. “Developed and executed a successful Instagram campaign”)

Don’ts:

• Use too much industry jargon
• Include irrelevant experience or skills
• Neglect to proofread for spelling and grammar errors
• Use a generic resume template

How to stand out from the crowd

To really make your resume stand out, try incorporating some of these tips:

• Use a visually appealing design that still looks professional
• Include links to your personal or professional social media accounts that demonstrate your expertise
• Mention any speaking engagements or thought leadership articles you’ve authored in the social media marketing space
• Convey your personality and passion for social media marketing in your writing

By following these best practices and incorporating some standout elements, you’ll be well on your way to creating a successful social media manager resume.

Design of Social Media Manager Resume

As a Social Media Manager, it is essential to have a visually appealing and well-structured resume. Your resume design plays a vital role in creating a lasting impression on the recruiter.

Role of design in Resumes

Design plays a crucial role in resumes as it is the first impression that your potential employer will have of you. A well-designed resume can elevate your job application and make it stand out from the rest. Your resume design should be aesthetically pleasing, easy to read and follow, and maintain a strong sense of branding.

Best Design practices for Social Media Manager Resumes

When designing a social media manager resume, it is important to keep in mind that the design should reflect the creativity and innovation required in this field. Here are some best design practices for social media manager resumes:

1. Maintain Consistent Branding

Your resume design should be consistent with your personal brand and the companies you have worked for. Use similar branding elements like color schemes, logos, fonts, and visuals to maintain consistency.

2. Keep it Simple

Avoid overcomplicating your design. Keep the layout simple and easy to follow. Use bullet points and headers to break up text and make it easier to read.

3. Use Relevant Visuals

Using visuals in your resume design can make it more engaging and memorable. However, it is important to use only relevant visuals like icons, logos, and infographics. Avoid using irrelevant images or graphics that might distract the recruiter.

4. Show Creativity

Social media managers are expected to be creative, and your resume design should showcase your creativity. Explore unique design ideas like using color gradients, custom typography, or incorporating social media platform themes into the design.

How to use colors, fonts, and graphics effectively

Effective use of colors, fonts, and graphics can enhance your resume design and make it more visually appealing. Here are some tips for using these design elements effectively in your social media manager resume:

Use colors that align with your personal brand and the companies you have worked for. Avoid using too many colors, and ensure that they complement each other. Don’t use colors that could be seen as unprofessional.

Choose easy-to-read fonts like Arial, Calibri, or Helvetica for the body text. Use bolder and larger fonts for headings and subheadings. Avoid using too many fonts in one document.

Make sure that the graphics are relevant to your experience and the job requirements. Use icons, logos, or infographics that explain your experience and skill set in a concise and visually appealing manner.

Designing a Social Media Manager resume requires a balance of creativity and professionalism. Focus on maintaining consistent branding, using relevance in your design choices, and keeping your designs simple and readable. Use the above tips to make the most effective use of colors, fonts, and graphics in your resume.

Top 14 Social Media Manager Resume Examples

If you’re looking to land a job as a social media manager, having a strong resume is crucial. To help you stand out from other candidates, we’ve compiled a list of the top 20 social media manager resume examples.

Example 1 – Creative Social Media Manager Resume

This resume showcases a candidate’s creativity and ability to drive engagement on social media platforms. It highlights their proficiency in graphic design and content creation.

123 Main Street, City, State | (555) 123-4567 | [email protected]

Highly creative and results-driven Social Media Manager with a passion for driving engagement and building brand awareness. Proficient in graphic design, content creation, and social media strategy development. Proven track record of developing innovative campaigns that resonate with target audiences and increase follower growth.

Social Media Manager | Company Name, City, State | Year – Present

• Develop and implement social media strategies to drive brand awareness and engagement.
• Create visually captivating and engaging content, including graphics, videos, and written posts.
• Manage and curate content calendar for various social media platforms.
• Monitor and analyze social media metrics to optimize campaigns and track ROI.
• Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.
• Social media management
• Content creation
• Graphic design
• Analytics and data tracking
• Campaign development

Example 2 – Experienced Social Media Manager Resume

For candidates with past experience in social media management roles, this resume emphasizes their track record of success and leadership abilities.

Experienced and results-oriented Social Media Manager with a proven track record of driving successful social media campaigns and managing teams. Adept at developing and executing strategic plans to increase brand visibility, engagement, and customer loyalty. Strong leadership abilities and excellent communication skills.

• Lead a team of social media specialists in creating and implementing effective social media strategies.
• Develop and manage social media campaigns across multiple platforms to drive brand awareness and generate leads.
• Monitor social media trends and industry developments to stay ahead of the curve.
• Track and analyze metrics to evaluate campaign performance and optimize strategies.
• Collaborate with internal teams and external stakeholders to align social media efforts with overall marketing objectives.
• Social media strategy
• Team leadership
• Campaign management
• Analytics and reporting
• Communication and collaboration

Example 3 – Entry-Level Social Media Manager Resume

For those just starting in the social media management field, this resume showcases their relevant skills and education, highlighting their potential for growth.

Results-driven and detail-oriented Social Media Manager with a strong foundation in social media marketing principles. Passionate about leveraging social platforms to drive brand awareness and engagement. Excellent organizational and communication skills with a willingness to learn and grow in the field of social media management.

Bachelor of Science in Marketing | University Name, City, State | Year

• Copywriting
• Communication skills

Relevant Coursework

• Social Media Marketing
• Digital Advertising
• Marketing Strategy
• Consumer Behavior
• Developed and executed a social media marketing campaign for a local non-profit organization, resulting in a 20% increase in online donations.
• Managed social media accounts for a student-run organization, growing the follower base by 50% within six months.

Example 4 – Social Media Marketing Specialist Resume

This resume highlights a candidate’s expertise in social media marketing. It showcases their ability to develop and execute successful campaigns, track metrics, and analyze data.

Results-oriented Social Media Marketing Specialist with a strong background in developing and executing successful social media campaigns. Skilled in creating engaging content, tracking metrics, and analyzing data to optimize strategies. Demonstrated expertise in driving brand awareness, increasing follower growth, and generating leads through social media channels.

Social Media Marketing Specialist | Company Name, City, State | Year – Present

• Develop and implement comprehensive social media strategies to increase brand visibility and drive engagement.
• Create and curate high-quality content across social media platforms, including written posts, images, and videos.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns and make data-driven decisions.
• Collaborate with cross-functional teams to ensure social media efforts align with overall marketing objectives.
• Stay updated with industry trends and emerging social media platforms to identify new opportunities for brand growth.
• Social media marketing
• Data analysis
• Brand management

Example 5 – Social Media Coordinator Resume

For candidates with experience coordinating social media efforts for a team or organization, this resume emphasizes their organizational and interpersonal skills.

Organized and detail-oriented Social Media Coordinator with experience managing social media accounts for teams and organizations. Strong interpersonal and communication skills to effectively engage with followers and collaborate with cross-functional teams. Proven ability to coordinate and execute successful social media campaigns that drive brand awareness and engagement.

Social Media Coordinator | Company Name, City, State | Year – Present

• Manage social media accounts and platforms, including content creation, scheduling, and community management.
• Collaborate with marketing, design, and content teams to develop engaging and on-brand social media content.
• Monitor and respond to comments, messages, and mentions on social media channels.
• Track and analyze social media metrics to measure the effectiveness of campaigns and identify areas for improvement.
• Coordinate and support the execution of social media campaigns and contests.
• Community engagement
• Collaboration and teamwork

Example 6 – Senior Social Media Manager Resume

This resume showcases a candidate’s extensive experience in social media management and highlights their leadership skills, ability to develop strategy, and drive results.

Senior Social Media Manager with extensive experience in leading and strategizing social media efforts. Proven track record of developing and implementing successful social media campaigns that drive brand awareness, engagement, and growth. Strong leadership and team management skills with a passion for staying ahead of social media trends and industry developments.

Senior Social Media Manager | Company Name, City, State | Year – Present

• Lead the social media team in developing and executing comprehensive social media strategies aligned with marketing objectives.
• Manage and oversee the creation of engaging content, including written posts, visuals, and videos.
• Analyze social media data and metrics to evaluate campaign performance and make data-driven recommendations for improvement.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive brand messaging.
• Stay updated with industry trends and emerging platforms to implement innovative social media initiatives.
• Data analysis and reporting
• Industry knowledge

Example 7 – Digital Marketing Manager Resume

For candidates with broader digital marketing expertise, this resume highlights their ability to drive growth across multiple channels, including social media.

Results-driven Digital Marketing Manager with a strong focus on driving growth and ROI through strategic social media campaigns. Proven expertise in leveraging social media platforms to increase brand visibility, engage audiences, and generate leads. Skilled in developing and executing integrated digital marketing strategies across multiple channels.

Digital Marketing Manager | Company Name, City, State | Year – Present

• Develop and implement digital marketing strategies, including social media, email marketing, SEO, and PPC advertising.
• Manage social media accounts, create compelling content, and engage with followers to build brand loyalty.
• Analyze data and metrics to measure campaign performance and optimize strategies for maximum impact.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
• Stay up to date with industry trends and emerging digital marketing techniques to drive innovation.
• Digital marketing strategy
• Cross-channel marketing

Example 8 – Innovative Social Media Manager Resume

This resume showcases a candidate’s creative and innovative approach to social media management. It highlights their ability to develop unique campaigns and content that drive engagement.

Innovative and creative Social Media Manager with a passion for developing unique campaigns and engaging content. Proven track record of driving brand awareness, audience growth, and customer engagement through innovative social media strategies. Skilled in leveraging emerging trends and platforms to stay ahead of the curve.

• Develop and execute creative social media strategies to promote brand identity and reach target audiences.
• Create compelling and visually appealing content, including videos, graphics, and written posts.
• Monitor social media trends and implement innovative ideas to captivate and engage followers.
• Collaborate with marketing and design teams to align social media efforts with overall brand messaging.
• Analyze social media metrics and track performance to measure the effectiveness of campaigns.
• Creative campaign development
• Trend analysis
• Audience engagement
• Brand storytelling

Example 9 – Social Media Executive Resume

For candidates seeking a higher-level social media management role, this resume emphasizes their executive-level experience and leadership abilities.

Results-oriented Social Media Executive with executive-level experience in managing and strategizing social media initiatives. Proven ability to develop and implement comprehensive social media strategies that drive brand growth, customer engagement, and revenue. Strong leadership and management skills with a focus on delivering impactful results.

Social Media Executive | Company Name, City, State | Year – Present

• Lead and manage the social media team, providing strategic direction and overseeing the execution of campaigns.
• Develop and implement social media strategies aligned with business goals and brand objectives.
• Analyze data and metrics to measure the success of social media efforts and identify areas for improvement.
• Collaborate with cross-functional teams to ensure social media initiatives align with overall marketing strategies.
• Stay informed about industry trends, emerging platforms, and best practices to drive innovation.
• Business acumen

Example 10 – Professional Social Media Manager Resume

This resume emphasizes a candidate’s professionalism and attention to detail. It showcases their ability to create polished content and manage social media accounts for a company or organization.

Professional Social Media Manager with a proven track record of developing and implementing successful social media strategies. Skilled in creating engaging content, building brand awareness, and driving customer engagement. Strong project management and communication skills, with the ability to collaborate effectively across teams.

• Develop and execute social media strategies to drive brand visibility, increase followers, and generate leads.
• Create and curate engaging content, including posts, images, videos, and interactive elements.
• Monitor and analyze social media metrics to track performance and optimize strategies for maximum impact.
• Collaborate with marketing, design, and sales teams to align social media efforts with overall business goals.
• Stay up to date with industry trends and emerging platforms to drive innovation in social media marketing.
• Project management

Example 11 – Strategic Social Media Manager Resume

This resume showcases a candidate’s ability to develop and execute strategic social media plans. It emphasizes their experience analyzing data to inform strategy and drive results.

Strategic Social Media Manager with a proven ability to develop and execute data-driven social media campaigns that drive business results. Expertise in leveraging analytics and market insights to inform strategy and optimize performance. Strong leadership and communication skills, with a focus on driving cross-functional collaboration.

• Develop and execute strategic social media plans to enhance brand visibility, engagement, and conversions.
• Utilize data analysis tools to track key metrics, identify trends, and optimize campaign performance.
• Collaborate with marketing, sales, and product teams to align social media efforts with overall business objectives.
• Stay informed about industry trends and emerging social media platforms to drive innovation.
• Conduct competitor analysis to identify opportunities and differentiate brand messaging.
• Strategic planning
• Cross-functional collaboration
• Campaign optimization
• Market research

Example 12 – Efficient Social Media Manager Resume

For candidates with a focus on streamlining and optimizing social media operations within an organization, this resume highlights their ability to increase efficiency and reduce costs.

Efficient and detail-oriented Social Media Manager with a focus on streamlining social media operations and maximizing efficiency. Proven ability to optimize processes, reduce costs, and increase productivity. Strong project management skills, with the ability to handle multiple projects and meet tight deadlines.

• Streamline social media operations by implementing efficient workflows and automation tools.
• Develop and execute social media strategies to drive brand awareness, engagement, and conversions.
• Optimize social media advertising campaigns to maximize ROI and reach target audiences.
• Monitor social media trends and competitor activities to identify opportunities for improvement.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging.
• Process optimization
• Advertising optimization
• Collaboration

Example 13 – Social Media Consultant Resume

This resume highlights a candidate’s experience as a social media consultant, emphasizing their ability to provide expert guidance and strategy to clients.

Results-driven Social Media Consultant with expertise in developing effective social media strategies for businesses. Proven ability to provide expert guidance and drive engagement across various platforms. Skilled in analyzing data, identifying trends, and implementing actionable insights to optimize social media performance.

Social Media Consultant | Self-Employed | Year – Present

• Consult with businesses to develop and execute social media strategies aligned with their goals and target audience.
• Conduct in-depth social media audits and provide recommendations for improvement.
• Create and curate engaging content tailored to each client’s brand voice and target market.
• Monitor social media analytics to track performance, identify trends, and implement data-driven optimizations.
• Provide training and workshops to educate clients on social media best practices and platform updates.
• Consultation

Example 14 – Social Media Director Resume

For candidates seeking a leadership role in social media management, this resume emphasizes their executive-level experience and ability to develop and execute organization-wide social media strategies.

Accomplished and visionary Social Media Director with extensive experience in leading strategic social media initiatives. Proven ability to develop and execute organization-wide social media strategies that drive brand awareness, engagement, and revenue growth. Strong leadership and team-building skills, with a focus on fostering collaboration and driving results.

Social Media Director | Company Name, City, State | Year – Present

• Lead the development and execution of comprehensive social media strategies across multiple platforms.
• Collaborate with cross-functional teams to align social media efforts with overall business objectives.
• Drive brand consistency and engagement by establishing guidelines and best practices.
• Oversee social media advertising campaigns to optimize reach, conversions, and ROI.
• Analyze data and performance metrics to track progress, identify trends, and inform strategic decisions.

How to Write an Effective Social Media Manager Resume

A great social media manager resume can be the difference between landing your dream job or getting ignored. There are a few things to keep in mind when writing a resume: customization, a catchy summary statement, listing relevant experience and skills, and adding quantifiable achievements.

Importance of Customizing for Each Job Application

Customizing your resume for each job application is crucial as it allows you to highlight the most relevant information in relation to the job requirements. Doing so shows that you have done your research and are genuinely interested in the position.

To customize your resume, review the job description and tailor your resume to align with the required skills and qualifications. This can include placing relevant experience and skills higher up in your resume and removing those that are not required.

Writing a Catchy Summary Statement

Your summary statement is your opportunity to present yourself to the hiring manager in a concise and compelling way. A good summary statement accurately describes your skills and experience while showcasing your personal brand.

A great summary statement should include your current position or relevant experience, skills, and a brief overview of your personal brand. This is an opportunity to show your creative flair and highlight your unique qualities as a social media manager.

Listing the Relevant Experience and Skills

Social media is a constantly changing landscape, and experience in the field is essential. When listing your experience, focus on the duties and responsibilities that relate directly to the job requirements.

Skills are also important in a social media manager resume. Highlight the skills you have acquired through your experience such as social media campaign creation, data analysis, and content creation.

Adding Quantifiable Achievements

Adding quantifiable achievements to your resume can help you stand out from other applicants. It shows your impact and success in previous roles and indicates your potential for future success.

Quantifiable achievements may include increasing social media followers, improving engagement rates, and increasing website traffic. Use specific details to highlight the impact you’ve had in the past and the success you can bring to the new role.

A great social media manager resume must be customized for each job, include a catchy summary statement, list relevant experience and skills, and add quantifiable achievements. Follow these tips, and you’ll be on your way to securing your dream job.

Tips for Social Media Manager Resume Writing

As a Social Media Manager, your resume is your first impression on potential employers. It should highlight your skills, experience, and achievements in a clear and concise format. Here are some tips to help you create a standout Social Media Manager resume:

Industry-specific tips for Social Media Manager Resume Writing

When writing your Social Media Manager resume, it’s important to use industry-specific language and showcase your knowledge of social media platforms, trends, and analytics. Use keywords related to your field, such as social media management, content strategy, community engagement, and social media advertising.

In addition, highlight any relevant experiences, such as successful social media campaigns or collaborations with influencers. This will demonstrate your expertise and prove that you are the right fit for the job.

Editing and Proofreading your Resume

Whether you’re writing your resume from scratch or updating it, make sure to edit and proofread your work carefully. A resume with typos, grammatical errors, or inconsistencies will send the wrong message to potential employers.

Read your resume multiple times, use spell-check and grammar tools, and ask a friend or mentor to review it as well. You want to make sure your resume is error-free and presents you in the best possible light.

How to avoid common mistakes while writing a Social Media Manager Resume

There are a few common mistakes that Social Media Managers make when writing their resumes. Here’s how to avoid them:

Don’t list your job responsibilities without emphasizing your achievements. Employers want to see what you have accomplished in your previous roles, not just what you were supposed to do.

Don’t use generic language or clichés. Be specific and use action verbs to describe your experiences and accomplishments.

Don’t forget to tailor your resume to the job you’re applying for. Highlight the skills and experiences that are most relevant to the position.

Don’t include irrelevant or outdated experiences. Keep your resume focused on your Social Media Manager skills and experiences.

By following these tips and avoiding common mistakes, you can write a winning Social Media Manager resume that showcases your expertise and impresses potential employers. Remember to stay focused on your accomplishments, use strong language, and tailor your resume to the job you’re applying for.

Cover Letter for Social Media Manager Position

When it comes to applying for a social media manager job, a cover letter can make or break your chances of getting hired. A well-written cover letter can showcase your skills and expertise while highlighting your passion for social media. On the other hand, a poorly crafted cover letter can lead to your application being ignored.

Importance of Cover Letters while applying for Social Media Manager Job

A cover letter is your chance to stand out from other applicants and grab the attention of the hiring manager. It shows that you have taken the time to craft a personalized message and have researched the company and the job requirements. Moreover, a good cover letter can demonstrate that you have the skills and experience necessary to excel in the role. This is especially important in the social media industry, where creativity, communication skills, and a deep understanding of the latest trends are essential.

Components of an effective Cover Letter

An effective cover letter for a social media manager position should include the following components:

• Introduction : Start with a strong opening statement that grabs the reader’s attention and highlights your passion for social media.
• Body : In the body of the letter, demonstrate how your skills and experience align with the job requirements. Mention any relevant social media campaigns or projects you have worked on in the past and how they have contributed to the growth of the brand.
• Conclusion : Close the letter with a summary of your key selling points and a clear call to action. Let the hiring manager know that you are available for an interview and that you are excited about the opportunity to join the company.

Tips for writing a Cover

To write an effective cover letter for a social media manager position, here are a few tips to keep in mind:

• Personalize Your Message : Address the hiring manager by name and make sure to customize the letter to the specific job requirements.
• Highlight Your Achievements : Focus on how your past accomplishments can benefit the company and contribute to the growth of the brand.
• Show Your Personality : Social media is all about personality and creativity, so make sure your letter reflects your unique voice and style.
• Keep it Concise and Relevant : Avoid generic statements and unnecessary details that don’t relate to the job requirements. Keep your letter to one page and make every word count.

A compelling cover letter is a crucial component of a successful job application for a social media manager position. Follow the tips outlined above, and you’ll be well on your way to crafting a winning letter that highlights your skills and experience while showcasing your passion for social media.

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5 Entry-Level Social Media Manager Resume Examples

• Entry-Level Social Media Manager (SMM) Resume
• Entry-Level SMM 2
• Entry-Level SMM 3
• Entry-Level SMM 4
• Entry-Level SMM 5
• Entry-Level Social Media Manager Resume Writing 101

You may not be in the position to lead social media marketing strategies just yet, but you collaborate with marketing managers to ensure that you’re on the right track. You help create visual and written content alongside effective promotional strategies.

But what should be on your resume ? How should it look, and how do you write an effective cover letter ?

It’s all good: We’re pros with this type of thing. Refer to these five entry-level social media manager resume examples and resume creating advice, and you’ll be on the path to success in no time!

Entry-Level Social Media Manager Resume

or download as PDF

Entry-Level Social Media Manager 2 Resume

Entry-Level Social Media Manager 3 Resume

Entry-Level Social Media Manager 4 Resume

Entry-Level Social Media Manager 5 Resume

Related resume examples

• Brand Marketing Manager
• Content Creator
• Community Manager
• Social Media Influencer
• Social Media Manager

What Matters Most: Your Skills & Professional Experience

Your skills are some of the most essential building blocks of your resume, especially at an entry level. Since they’re such key elements in painting a picture of your qualifications, you’ll need to make sure they’re relevant and specific.

Don’t use generic skills like “communication” that could apply to any job role. Instead, look deeper and consider what you use your communication abilities for and which tools you use to do it.

What programs do you use to reach your audience? What technical tools do you use to analyze data and share your findings with others?

Check out some examples of what we mean:

9 top entry-level social media manager skills

• Google Docs
• Paid Advertising
• Adobe Photoshop
• Adobe Analytics

Sample entry-level social media manager work experience bullet points

Many entry-level applicants worry about making themselves sound credible once they reach their resume’s experience section. But don’t worry! There are plenty of ways to show solid examples of your value.

Obviously, you’ll want to pull the best experience points from any job you’ve had, even if it only loosely relates to social media. You can still include relevant experience points that used overlapping skills, no matter what your job was.

The best thing you can do to bolster your experience points (whether you pull them from previous jobs, internships, or school projects) is to quantify them. Use metric data to highlight the impact you’ve had.

Here are some examples:

• Created Twitter account to post relevant content that grew organic follower count to 24.7K
• Tested which time of day maximized post engagement to increase engagement rate by 42%
• Organized inventory management system, establishing a checklist-based system that decreased ordering errors by 83%
• Managed a monthly budget of $7K for paid Facebook posts, generating $19K worth of business
• Worked closely with the creative director of marketing to increase following on Twitter and Instagram from 114K to 217K followers

Top 5 Tips for Your Entry-Level Social Media Manager Resume

• For anyone who’s breaking into a new career or freshly graduated, a personalized objective could add some game-changing value to your resume. Just ensure that it provides fresh, non-repetitive info to make it worth the page space.
• Your education section doesn’t have to be limited to your degree! Don’t let it get lonely: Add any other independent courses or certification classes you’ve taken that are relevant to social media management.
• We know it’s tempting to make your resume look cool with lots of colors and fancy fonts, but it’s really important to keep things readable. Recruiters won’t skim for long, so keep color minimal and fonts crystal-clear so that you’re taken seriously.
• A social media manager cover letter is the perfect place for you to expand upon how your resume bullet points qualify you for your dream job. Use your cover letter to tie in odd job experiences or other projects that have improved your social media management skills.
• Your resume should always be limited to one page or less. And don’t worry, you don’t have to fill the entire page, either!

Frequently Asked Questions

• Play around with various resume templates to see which ones make each section look the most powerful. You’ll want to minimize large areas of white space on your resume but still leave some breathing room.
• If you can get your hands on any professional letters of recommendation, definitely do! Having people to back up your potential and existing credentials can really help set off your AI cover letter and resume for an impressive entry-level application package.
• Remember: Any objective statement must provide unique, fresh value. That means only new information about your personal abilities and background and no repeating bullet points from the rest of your resume! Always avoid redundancy.

Jobscan > Resume Examples > Marketing Resume Examples, Skills, and Keywords > Social Media Manager Resume Examples, Skills, and Keywords

Social Media Manager Resume Examples, Skills, and Keywords

If you love scrolling through your social media feeds and know the latest content trends, why not get paid for it? Jobscan's social media manager resume examples and suggestions are all the tools you'll need to land your dream job.

Jobscan has helped land interviews with

Social Media Manager Resume Sample

Social media management is a highly versatile field. You can go from being a seasoned copywriter to an expert marketing strategist within hours. All this means that, as a social media manager, you need to be a jack of all trades. That’s why you must make sure your potential employers are aware of your broad skillset during the job-seeking process.

A top-notch social media manager resume is your best ally when trying to showcase all your talents. However, when putting your impressive abilities on paper, keep in mind that your application won’t go directly into the recruiter’s hands. Instead, it will probably have to bypass an applicant tracking system (ATS) before it reaches human eyes. Although this might sound a bit intimidating, all you need to do is use your words wisely.

If you follow our social media manager resume samples to the letter, you’ll boost your chances of getting hired. Jobscan’s resume experts are well acquainted with what it takes to beat any ATS and impress recruiters and hiring managers. Check out our resume examples and suggestions below, and get ready to land the job you’ve always wanted.

Salt Lake City, UT 84111 • (555) 555-1234 • [email protected] • linkedin.com/in/cooper-kent

SOCIAL MEDIA MANAGER

Conversion-oriented social media manager with 10+ years of experience creating engaging content across platforms. Passionate about connecting and conversing with an audience through social media.

Instagram | Facebook | TikTok | Twitter | Snapchat | Pinterest | YouTube | Sprout Social | Hootsuite | Google Analytics | Customer Service | Crisis Communication | SEO | Marketing Communications | Digital Marketing Strategy | Market Research Data Analysis

Monitor the online conversation and stay intimate with the brand’s target audience. Engage and participate in timely conversations on Facebook, YouTube, SnapChat, Twitter, TikTok, and Instagram that surround the brand’s content.

• Answer comments and amplify positive sentiments
• Identify and recommend opportunities through user-generated content surrounding the brand
• Highlight trends, themes and social best practices to creative and strategic teams on the business on a frequent/as relevant basis
• Brainstorm with creative teams on ‘opportunistic’ ideas to take advantage of these uncovered trends or memes
• Build posts within social platforms and liaise with media agencies to build social posts

Work with internal stakeholders to fully understand the media brief. Design the social strategy to reach set KPIs for company campaigns. Ensure both paid and organic social channels are aligned with campaign goals.

• Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
• Provide reporting to internal and external stakeholders on social campaign effectiveness
• Develop social strategy to reach campaign goals for the social channel
• Advocate awareness of social channel contribution to campaigns
• Strategy/Innovation (in Collaboration With Social Manager To)
• Assist in the development of social media strategies and tactics, including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
• Curate and distribute influencer content to social media team members for use on owned properties

Google Analytics Certified

Why this resume works

Social Media Manager Resume Skills and Keywords

Finding the right words to display your many skills on your resume isn’t an impossible task. Did you know your potential employer already took care of the most challenging part of the job for you? All you have to do now is pay attention to the job description for the exact position you’re trying to fill. It’s jam-packed with social media manager resume keywords that will help you circumvent the filtering process. Below, you can find the most common social media manager resume skills so that you know what to look for.

Top Social Media Manager Resume Skills

Hard skills:

• Virtual assistance
• Content management
• Web content writing
• Social media measurement
• Copywriting
• Social Media Optimization (SMO)
• Photography
• Facebook marketing
• Graphic design
• Public speaking
• Email marketing
• Digital marketing
• Adobe Photoshop
• Social media advertising
• Public relations
• Online marketing
• Marketing strategy
• Microsoft access
• Digital media
• Advertising
• Event planning
• Content strategy
• Community management
• Digital strategy
• Search Engine Optimization (SEO)
• Google analytics
• Online advertising
• Adobe Premiere Pro
• Email management
• Content marketing
• Creative writing
• Adobe Illustrator
• Influencer marketing
• Behavioral psychology
• Community engagement
• Funnel marketing
• Content technology
• Digital savviness

Soft skills:

• Communication
• Creative mindset
• Adaptability
• Flexibility
• Reliability
• Time management
• Organization
• Interpersonal skills
• Relationship building
• Analytical skills
• Tactical thinking
• Proactivity
• Customer-first mentality

5 Social Media Manager Resume Writing Tips

Now that you have a clearer idea of what your social media manager resume should look like, you can start building your own document . If you still need a little more inspiration, take a look at the following five suggestions to increase your chances of getting a callback.

Tip # 1: Avoid keyword stuffing on your social media manager resume

As a social media manager, you probably already know keyword stuffing in your content never leads to anything good. Why would it be any different in your resume? We know it’s easy to get carried away when adding skills to each and every single one of your resume’s sections. You might feel that the more you add, the higher your chances of bypassing the ATS.

Contrary to popular belief, keyword stuffing could be counterproductive. It might raise some red flags and make your resume look a lot less authentic. To avoid this, you should always be true to yourself and add only the social media manager skills you know you have. Prioritize the ones that appear in the job description, as they’re the ones your future employer already indexed on the ATS.

Tip # 2: Showcase your communication skills by using the right words

Words can make or break a brilliant resume. Using generic and lackluster terms to describe your skills and experience won’t make a lasting impression on your potential employer. Using action words will turn your document into a magnet for recruiters and hiring managers.

Instead of using generic terms like:

• Participated

Make sure to spice things up with more specific terms like:

• Transformed

Tip # 3: Keep it short

You might think that a long, extremely detailed resume will impress your potential employer with your extensive experience. That’s not necessarily true. The average recruiter takes six to seven seconds on each document they receive. That’s why you need to be more practical and keep things concise and digestible.

• Avoid writing tedious text blocks that are hard to scan through.
• Use bullets to describe your responsibilities in previous jobs.
• Don’t include any project over ten years old unless it’s highly relevant to the position.

Tip # 4: Show your attention to detail with flawless grammar

As a social media manager, you’ll often be in charge of written communication that reaches hundreds — if not thousands — of people. Having impeccable grammar is part of your job. Recruiters might not think you’re cut out for the part if your resume is covered in typos and poor syntax.

Take a few minutes before you submit your application to double-check for spelling mistakes . Invest in a good spellcheck app, or ask someone you trust to help you ensure that you haven’t missed anything.

Tip # 5: Reinforce your experience using numbers

Most candidates don’t think of numbers as an essential part of showcasing their abilities. However, saying you’re good at something is rarely ever enough. Recruiters will be a lot more impressed by tangible proof of your skills than mere allegations.

Add figures and percentages to make your entries more enticing. Still, make sure not to inflate the numbers, as it may play against you in the short run. You don’t want your future employer to think of you as dishonest from day one.

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Social Media Management: Strategies, Benefits, and the Role of a Social Media Manager

Contents [ Show ] [ Hide ]

Benefits of social media management

Managing social media profiles, why hiring a social media manager makes sense, benefits of hiring a social media manager, final thoughts.

Statista reports that over 3.6 billion people globally use social media, spending about 2.5 hours daily on popular platforms. They use messengers, explore trends, and share photos and videos in their stories.

Effective social media management is crucial for attracting attention to your brand. A social media manager can analyze engagement data, create digital campaigns, and monitor customer interaction trends. A skilled manager can increase your company’s social media visibility and build an online community, which is crucial for engaging with potential customers and using ads, sponsored posts, and influencer marketing.

Implementing an effective social media management strategy offers numerous advantages:

• By establishing social media accounts for your small business, you're enhancing online visibility. Whether customers seek social proof of your company's legitimacy or solutions to their needs, social media offers an ideal platform to build trust and connect with potential leads.
• Social media enhances brand awareness by providing easy access to information. Customers can quickly assess your business's credibility through posts, reviews, engagement, and mentions on social platforms, transforming the internet into a transparent space for customer experiences.
• Social media content is searchable, contributing to increased visibility and brand awareness. Posts on popular social sites are indexed by search engines like Google and Bing, ensuring your content is discoverable and attracting followers seeking updates.
• Social media offers measurable outcomes, whether through advertising or tracking mentions. It allows you to gauge your brand's market impact and understand your audience, enabling better-targeted posts to engage potential customers and enhance interaction.
• Social media facilitates relationship-building with prospects, providing a social space for direct interaction. Engaging with customers through updates allows you to answer queries, share relevant content, and foster rapport in a social context that goes beyond traditional communication methods.
• Social media influences search engine rankings by leveraging social signals. Quality content shared on platforms like Google considers social media activity when determining a site's relevance to user queries, giving you an advantage over competitors who underutilize social platforms.
• Social media saves time by automating content management, freeing marketers to focus on relationship-building. Automated scheduling ensures consistent updates, reducing the chance of missing opportunities while maximizing productive engagement.
• Social media contributes to improved search engine rankings by generating backlinks from social platforms. Links from sites like Instagram, Twitter and Facebook enhance your website's SEO, bolstering its visibility and authority in search engine results.
• Social media management tools aid in organization by managing schedules, messages, and insights. With tools for calendars, inboxes, and listening, marketers can streamline operations, allowing more time for cultivating relationships and driving valuable traffic to your site.
• Social media offers enjoyable engagement opportunities for marketers to interact with customers and achieve social goals. Through platforms like Twitter and Facebook, you can increase website traffic and directly engage with your audience, making social media a dynamic tool for business growth and customer connection.

Top Social Media Marketing Platforms for Business

The largest social media platform, ideal for:

• Building customer relationships
• Announcing events and milestones
• Hosting discussions and live streams

Pros: Broad user base, effective for reaching baby boomers.

Cons: Limited organic reach; paid advertising is recommended for lead generation.

A powerful channel for:

• Tutorials and explainer videos
• Shoppable live streams
• Video and display ads

Pros: Great for SEO, valuable content.

Cons: Success isn’t about going viral but adding value.

Popular for its diverse content formats:

• Social shopping
• Influencer marketing
• User-generated content

Pros: High organic reach, effective for brand building.

Cons: Higher ad costs compared to Facebook.

According to  Spinklr , the best time to post on Instagram is

7 AM – 10 AM and  7 PM – 10 PM

• Attracting talent
• Sharing industry insights and company culture

Pros: Ideal for professional networking and branding.

Cons: More suited for B2B interactions.

Effective profile management involves:

• Setting goals : Define specific, measurable objectives for your social media presence.
• Understanding your audience : Gather insights on audience demographics and interests.
• Choosing platforms : Focus on platforms that best suit your business and target audience.
• Creating a content plan : Develop a content calendar with a mix of posts to engage and inform.
• Engaging with followers : Respond to comments and messages promptly to build relationships.
• Performance review : Use analytics tools to track and assess the success of your social media efforts.
• Automation tools : Utilize scheduling tools to streamline content management.
• Staying updated : Keep abreast of changes and trends in social media platforms.
• Maintaining consistency : Ensure a consistent brand voice across all channels.
• Experimenting and adapting : Continuously test new content strategies and adapt based on results.

A social media manager brings specialized skills and expertise to your business. They ensure effective use of various platforms, maintain consistent engagement, and handle the complexities of social media management, allowing you to focus on core business activities.

A specialized social media manager plays a crucial role in a digital marketing strategy:

• Adapting to changes : Social media managers stay updated on algorithm changes and emerging trends, adjusting strategies to maintain effectiveness.
• Continuous engagement : They monitor and manage brand interactions, protecting online reputation and gathering valuable insights.
• Reputation management : Experienced managers handle crises effectively, preventing minor issues from escalating.
• Audience growth : They strategize to expand audience reach and engagement.
• Performance tracking : Social media managers utilize analytics tools to refine and enhance campaign outcomes.
• Enhanced content creation : Professional managers create impactful content tailored to your brand.
• Increased visibility : They leverage social media to boost your online presence and attract customers.
• Efficiency : They streamline social media processes and save you time.
• Improved analytics : Managers use data to optimize strategies and measure success.

Social media management is crucial for modern digital marketing, giving businesses a strategic edge online. With billions of users spending considerable time on social platforms, effective management boosts visibility, brand awareness, and customer engagement.

A proficient social media manager uses analytics, trends, and tools to create compelling campaigns, handle interactions, and track performance, keeping your brand relevant and influential. Investing in a dedicated social media manager enhances content quality, audience engagement, and overall efficiency, making it a valuable asset for growing your online presence and building meaningful customer relationships.

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