what are the aspects of creative thinking and problem solving

Creative Thinking Definition

Creative thinking examples, why is creative thinking important, how to include creative thinking skills in a job application, how to build creativity, what is creative thinking definition and examples.

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Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here’s what you need to know about creative thinking at work and how to use it to land a job. 

Creative thinking is all about developing innovative solutions to problems. Creative thinkers brainstorm not only a large number of ideas but also a variety and range of them. In the workplace, creative thinking is highly valuable because employers look to hire innovative employees who can help them solve the company’s problems.

So, what does creative thinking in the workplace look like? First, a creative person brainstorms their ideas, then they’ll experiment with them. They look at ideas from multiple perspectives and examine how their solutions fit into the scope of what they’re working on. Creative thinkers aren’t afraid to take risks and try new ideas. In fact, this ability to develop, test, and implement original solutions makes them a valuable asset to just about any workplace. 

Creative thinking in the workplace might look like:

• Holding an interactive brainstorm to gather initial thoughts on a project
• Evaluating a current process and offering suggestions on how to improve it
• Researching other ways to market a product and leading experiments on new marketing channels
• Developing an innovative way to reach out to prospective clients
• Identifying a unique opportunity to promote the company brand and developing a strategy to do so
• Discovering a new way to measure a product initiative’s success and using learnings to iterate on the next version

Finding patterns in a company’s revenue growth and using data trends to strategize a new sales plan  

Creative thinking includes the process of innovative problem-solving — from analyzing the facts to brainstorming to working with others. Creative thinking examples include analytical skills, innovation, and collaboration.

Analytical Skills

Analytical skills are problem-solving skills that help you sort through facts, data, and information to develop rational solutions. These skills aid you in the first part of the creative thinking process as you brainstorm and start to generate ideas. 

Analytical skills include:

• Data analysis
• Forecasting
• Interpreting
• Communication

Innovation is the ability to come up with something new; however, you don’t need to develop the first flying car to be an innovative thinker. “Something new” at work might mean a method you haven’t tried before or experimenting with an unfamiliar process. Innovators in the workplace aren’t afraid to step away from tradition and explore something original, even if it might fail. 

Innovation skills include:

• Risk-taking
• Brainstorming
• Critical thinking

Collaboration

Creative thinking doesn’t have to happen alone; you might have your most creative ideas when bouncing your work off others. Collaboration skills ensure you consider multiple perspectives and ways of thinking when you develop and refine ideas.

Collaboration skills include:

• Written and verbal communication
• Active listening
• Inclusivity

A soft skill like creative thinking will always be valuable to employers, whether you’re looking for a marketing job or trying to land a career in finance . Employers need employees who can develop and experiment with new ideas to help them solve complex problems. 

“Many employers seek candidates that are analytical and outside-the-box thinkers which are iterations of creative thinking skills,” says Alejandra Garcia, manager, alumni college and career success at Code2College and Forage content development partner. “Thus, creative thinking, creative problem solving, innovative thinking, and analytical skills are all valuable in the current workplace — these skills are especially important in our ever-changing workplaces with new emerging technologies.”

The data supports this idea, too. According to the World Economic Forum’s 2023 Future of Jobs report , creative thinking is the second most important skill for workers in 2023, preceded only by analytical skills. Other top skills include soft skills like resilience, flexibility and agility, motivation and self-awareness, and curiosity and lifelong learning .

“The ability to navigate new challenges quickly can benefit any workplace!” Laura Fontenot, resume writing expert, ACRW, and CPRW, says. “The current world of work is fast-paced, technically driven, and constantly changing. Being intuitive, creative, driven, and a problem solver are key.”

If creative thinking is one of the top soft skills employers look for, how do you show you have it in a job application? The key is to prove these skills through examples of how you’ve used them rather than just naming them.

On a Resume

While creative thinking is a skill employers might look for, you don’t necessarily need to write “creative thinking” on your resume to show you have this skill. Instead, it’s better to demonstrate how you’ve used creative thinking skills to drive results.

“Think of your best mental strengths,” says Fontenot. “Are you a great problem solver? Do you understand how to phrase things differently? Can you learn a new skill quickly? Those questions can help you find great words for the resume . Consider adding things like problem-solving, intuition, collaboration, fast learner, organized, or communication.”

Log in to view and download a customizable resume template with examples of how to include creative thinking skills:

On Your Professional Profiles

You can show these skills outside of your resume in creative ways — including on your LinkedIn profile and website (if you have one!).

“Early professionals can make creative thinking a part of their professional brand by explicitly adding creative thinking or creative problem solving to their list of skills on their resumes and LinkedIn profiles — this will help with ATS optimizations,” Garcia advises. 

Yet beyond just listing this skill, Garcia adds that you can provide real proof of your creativity online, too.

“Consider adding projects or an online portfolio website link to your resume and LinkedIn where you can showcase projects you’ve worked on that demonstrate their problem-solving skills.”

In the Interview

In the interview , make sure you can describe your workflow and process for these projects or any other situation when you’ve used creative thinking. Elaborate how you brainstormed ideas, what range of ideas you had, how you tested and experimented, and how you decided on a final solution. 

It’s best to use the STAR method to structure your answers. This will ensure you clearly explain the situation and the results you brought by using your creative thinking skills.

>>MORE: Prepare to speak about your soft skills by practicing answers to commonly asked behavioral interview questions .

1. Put Yourself in a Box

Creative thinking is about “thinking outside the box,” but putting limitations on your problem-solving can help you think more freely and innovatively. For example, if someone tells you to make dinner, you may struggle to come up with a meal you don’t always cook. Yet if they ask you to make a hot dinner with three specific ingredients and two spices, you’ll more likely come up with something original. 

Putting yourself inside a box can help expand your thinking, whether that’s by telling yourself you need to include three charts in your presentation or giving yourself a strict word count for an article.

2. Switch up Your Routine

Routine can be a great productivity booster, but it also can get in the way of your creativity. So, switch up your routine for one project, day, or even an hour. This can be something as small as where you’re physically sitting when you do your work or something as big as your process for approaching projects. Challenging yourself to do something different will help you find creative ways to adapt to your new environment.

3. Challenge What’s Currently Working

Think about how you might expand or improve upon a current process. What would you do if you had more resources, whether that’s time, money, or another expert? What would you do if you had fewer resources? If this project was taking place at a different time of year? If the target audience was different? Imagining these different potential scenarios will force you to problem-solve and adjust for various (very possible!) circumstances. 

4. Find Inspiration

Creative thinking doesn’t happen in a bubble. It’s vital to ask for others’ opinions and ideas. Creative thinkers consider multiple perspectives and are curious about how others think. Ask your colleague about their work processes, whether it’s how they research for a client deliverable or how they approach meeting an external buyer. 

5. Ask for Feedback

The best way to improve a skill is to get feedback from others on how you’re using it — and you don’t need to set up a formal feedback session to do so. Instead, ask questions when you’re working with others about your work. Keep these questions open-ended and lead with curiosity instead of looking for a specific answer. What did they think of how you led the brainstorm? What would they have done differently? What strikes them about the final product? Keep an open mind and remember not to take the feedback personally. It’s an opportunity to grow, and growing those skills might just help you land your next job!

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What is creative thinking and how can I improve?

Creative thinking refers to the ability to consider something in a new way, from a fresh perspective, or with novel ideas and solutions. It involves using one's imagination to generate original ideas, make new connections between seemingly unrelated concepts, and explore multiple possibilities.

Many people believe that creative thinking is something that strikes at random. In reality, there are many ways to use creative problem-solving every day, even if you don’t think you have innate creativity.

Building your creative skills is the key to innovation. But where do you start?

In this article, we’ll cover what creative thinking is, how it works, and how to strengthen your creative skills.

What is creative thinking?

At its core, creative thinking is intentionally gaining new insights and different ideas through existing information. Often, creative thought involves tapping into different styles of thinking and examining information from different viewpoints to see new patterns. Anyone can foster a creative mind with some practice!

Using a wide variety of brainstorming strategies can help you discover new solutions for issues in every area of your life, including at work.

In fact, 61% of employees say they’re expected to come up with creative ideas or new ways to do things at work. But, with only 30% of employees saying they’re given time to think or discuss new ideas daily, it’s becoming increasingly important to develop our creative thinking muscles.

Types of creative thinking

Fostering creative thinking starts with changing your perspective. Learning new and different styles of thinking can help give birth to powerful idea generation. 

Aesthetic, divergent , lateral, convergent, and inspirational thinking are five types of innovative thinking to get the ball rolling.

( Image source )

Divergent and convergent thinking are the most common ways to foster more creative thought. 

• Divergent thinking is like a traditional brainstorming session, where you come up with as many possible solutions as your imagination will allow. 
• Convergent thinking takes a more logical approach, encouraging you to gather facts and discover the most common solution to a problem. These strategies are frequently used together to conjure new creative solutions.
• Inspirational thinking focuses on imagining the best-case scenarios to find a new way to solve a problem.
• Lateral thinking involves letting ideas flow in a step-by-step format.
• Aesthetic thinking focuses on reframing the problem to see its inherent beauty and value, like looking at a painting.

Why is creative thinking important?

It’s easy to get stuck in the same thought patterns, especially at work. However, those thought patterns may be hampering your innovation and keeping you stuck in routines that don’t serve you. 

Creative thinking shows us that there are many solutions to any problem, and developing your creative thinking skills helps you recognize innovative solutions more quickly. 

Plus, creativity was the most sought-after soft skill in 2020 , so strengthening your creativity skills can set you apart at work, too.

Alongside critical thinking and focus , creative thinking is crucial to help recognize patterns that may not be obvious at first glance. Thinking creatively makes you a better problem-solver, which has far-reaching benefits in both your work and personal life.

Expressive, creative thinking helps us challenge our own assumptions, discover new things about ourselves and our perspective, stay mentally sharp, and even be more optimistic .

How creative thinking works

Many business leaders see creativity and innovation as something unpredictable, with 53% of businesses reporting that innovation occurs by chance . However, with the right tools, you can tap into creative thinking whenever you want.

There are many ways to get your creative juices flowing, and practicing creative thinking strategies can help you think outside the box more readily and more often: 

• A go-to example for creative thinking may be the advertising executive coming up with creative campaigns by brainstorming with divergent thinking. However, that’s far from the only way to use creative thinking. 
• In STEM industries like biomedicine, stimulating creativity by asking open-ended questions and creating fictional scenarios helps professionals find innovative solutions to health problems. These questions encourage medical professionals to experiment and discover new ways of solving a persistent problem. 

Creative thinking is valuable in many situations, not just in traditionally creative industries. Whether you’re solving a problem , organizing your calendar, or at an impasse with your team, creative thinking can come in handy.

Here are 5 examples of using creative thinking in and out of the workplace:

• Mind mapping for brainstorming : When tackling a new project, you create a mind map to explore various aspects and ideas. Start with the central concept in the middle of a page and branch out into subtopics, then further divide into smaller ideas. This visual representation helps you see connections and generate innovative solutions.
• Reverse thinking : Instead of thinking about how to solve a problem, consider how to cause it. For example, if you're trying to improve customer service , think about what actions would lead to poor customer service. Identifying these actions can help you understand what to avoid and inspire ideas for improvement.
• Combining unrelated concepts : Take two seemingly unrelated ideas and combine them to create something new. For instance, combining the concept of a café with a library led to the creation of a "book café," where people can read and enjoy coffee in a comfortable environment.
• Role-playing : Put yourself in someone else's shoes to gain a new perspective . For example, if you're developing a new product, imagine you're the end-user and think about their needs, desires, and pain points. This can help you design more user-friendly and innovative products.
• SCAMPER technique : Use the SCAMPER method to improve or innovate existing products or ideas. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. By systematically applying these actions, you can generate new ideas and solutions. For instance, you might think about how to modify a traditional bicycle to create a more efficient electric bike.

The benefits of creative thinking

Creative thinking doesn’t just make you a better employee; it also makes you a better parent, student, and leader, too. By developing your creative thinking skills , the benefits of thinking creatively can show up throughout your daily life.

Here are a few major benefits of creative thinking.

Improved problem-solving capabilities

We don’t just solve problems at work, and we shouldn’t only use our creative thinking skills at work, either! Developing your creative thinking abilities can help you solve a wide variety of problems faster. 

As your mind becomes more accustomed to using different thought techniques, you’ll quickly recognize patterns that you might not have before.

Stronger interpersonal connections

Creative thinking can help you communicate your ideas more clearly , which leads to better conversations and relationships with your friends, family, and coworkers. 

Plus, many creative thinking methods work best when they’re done in a group. Developing new ideas together can strengthen bonds and help you combine ideas to create something truly innovative.

Heightened productivity

It may seem like creative thinking is a time-consuming distraction from your work, but that couldn’t be further from the truth. 

When we get stuck in thought patterns, it’s easy to get frustrated when something isn’t working correctly. That frustration can cause our productivity to plummet. 

Taking a moment and engaging in a creative thinking strategy can renew your motivation , reinvigorate your passion, and help you find new solutions when you’re stuck. 

Higher self-awareness

Creative thinking allows you to try on perspectives that you may not have considered before. 

As you’re exploring new perspectives, you may discover something about your own assumptions, viewpoints, or biases that you never noticed . 

Challenging your traditional way of thinking can offer higher self-awareness and build your emotional intelligence. With creative thinking, you strengthen your ability to reframe your perspective and harness a growth mindset.

Breaking away from your normal routine and trying something new is the key to fostering creative thinking in your daily life.

There are many ways to do this. While practicing different thinking strategies and brainstorming with your team at work help to develop these skills, they’re far from the only way to foster a more creative thought process. Here are 13 suggestions to inspire you:

1. Meet new people

One powerful way to get your creativity flowing is to meet new people , especially if they’re in the arts or in a different industry from you. Sharing your interests and listening to others can inspire you to view the world differently. 

2. Let yourself get bored

Practicing boredom can help you develop your creativity , too. Allowing yourself to become bored and seeing what pulls your interest can help you practice letting your curiosity lead the way. 

3. Embrace curiosity

Ask questions about everything that piques your interest, and come up with possible answers before you look up the actual answer. Challenging the status quo and seeking new information can develop a beginner mindset and lead to innovative ideas.

4. Seek out diverse experiences

Engage in different activities, travel, meet new people, and explore various cultures. Exposure to diverse experiences broadens your perspective.

5. Practice mindfulness and meditation

Regular mindfulness and meditation can help clear your mind, reduce stress, and improve your focus, creating a fertile ground for creativity.

6. Collaborate with others

Work with people from different backgrounds and fields. Collaborative efforts often lead to the cross-pollination of ideas and new perspectives.

7. Keep a journal

Maintain a journal to jot down thoughts, ideas, and observations. Writing regularly can help organize your thoughts and stimulate creativity.

8. Engage in brainstorming sessions

Set aside time for brainstorming . Allow free flow of ideas without judgment. Quantity can often lead to quality in creative thinking.

9. Change your environment

Alter your workspace or take breaks in different settings. A new environment can provide fresh stimuli and break routine thinking patterns.

10. Read widely

Read books , articles, and papers from various genres and fields. Reading widely exposes you to new ideas and ways of thinking.

11. Practice creative exercises

Engage in activities like drawing, writing, playing music, or solving puzzles. Creative exercises can enhance your problem-solving skills and imaginative thinking.

12. Take risks and embrace failure

Don’t be afraid to take risks and fail. Failure is a crucial part of the creative process , providing valuable lessons and insights for future endeavors.

13. Work with a coach

Coaching can also help you hone your creative thinking. In fact, 71% of employers see managerial coaching as helpful for creative development . When you’re feeling distracted or uninspired, coaching can refocus your attention and help you get curious about your experience.

Start fostering your creative thinking skills

Thinking more creatively can take effort, but a little practice can offer a ton of benefits. Honing your skills to recognize patterns and find solutions shifts your perspective and offers a new vantage point for you to explore. 

Not only can creative thinking improve your performance at work, but it can also improve every other area of your life too. 

Coaching is a powerful tool to help foster your creativity skills. Are you ready to become more innovative? 

Start working with a dedicated coach today to develop your own creative thinking skills.

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Maggie Wooll, MBA

Maggie Wooll is a researcher, author, and speaker focused on the evolving future of work. Formerly the lead researcher at the Deloitte Center for the Edge, she holds a Bachelor of Science in Education from Princeton University and an MBA from the University of Virginia Darden School of Business. Maggie is passionate about creating better work and greater opportunities for all.

Why creativity isn't just for creatives and how to find it anywhere

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19 Creative Thinking Skills (and How to Use Them!)

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In a fast-moving world, being able to find new perspectives and create innovation is an increasingly valuable skill . Creative thinkers are often at the forefront of driving change, solving problems, and developing new ideas. Not only that, but those who bring creative thinking to how they work are often happier, more productive, and resilient too!

So you might be asking yourself, how can I develop my creative thinking skills and think more creatively at work?  Whether you want to supercharge your interpersonal skills, advance your career or be happier and more satisfied in the work you do, it pays to learn to think more creatively.

For many people, creative thinking is the key that unlocks solutions, promotes diverse thinking, and leads to better relationships and job satisfaction. So how can you get started with creative thinking?  As passionate believers in the value of creative thinking, we’re here to help and truly think unleashing your creativity can be key to your personal development!

In this post we’ll define what creative thinking is, highlight the benefits, explore 19 key creative thinking skills and give you some examples of how to apply them in the workplace . Let’s dig in!

What is creative thinking?

Why is creative thinking important, what are the benefits of creative thinking.

• What are creative thinking skills?  
• Examples of creative thinking skills (and how to use them)
• How to use creative thinking skills at work?

How to improve your creative thinking skills? 

Creative thinking is the ability to approach a problem or challenge from a new perspective, alternative angle, or with an atypical mindset. This might mean thinking outside of the box, taking techniques from one discipline and applying them to another, or simply creating space for new ideas and alternative solutions to present themselves through dialogue, experimentation, or reflection.

Bear in mind that the number of different creative approaches is as vast as the number of creative thinkers – if an approach helps you see things differently and approaching a challenge creatively, follow that impulse.

While there are some proven methods and guidelines that can help you be a better creative thinker, remember that everyone can be creative and finding what works for you is what is important, not the terminology or specific framework.

One misapprehension about creative thinking is that you have to be skilled at more traditional creative skills like drawing or writing. This isn’t true. What’s important is that you are open to exploring alternative solutions while employing fresh techniques and creative approaches to what you’re working on. 

You don’t need to be a great artist or even work in a traditionally creative field – we believe everyone is capable of creative thinking and that it enriches your personal and professional lives when you learn to be more creative.

Another misconception about creative thinking is that it applies only to the ideation or technically creative parts of the process. All aspects of our lives and interactions with people and challenges can benefit from creative thinking – from the ability to see things differently.

At work, thinking creatively might mean finding better ways to communicate, improve your working practices, or developing and implementing fresh solutions too.

Creative thinking is important because it drives new ideas, encourages learning, and creates a safe space for experimentation and risk-taking.

As organizations and people grow, they often develop tried and tested ways of operating. While it’s important to have solid working practices and processes, unswerving dedication to the norm can lead to stagnation and a lack of innovation and growth. 

Creative thinking is important because it drives new ideas, encourages learning and creates a safe space for experimentation and risk-taking. Simply put, creativity and creative thinking are part of what helps businesses and individuals succeed and grow .

Whether your team or business thinks of itself as a creative one, you can’t afford to miss out on the benefits of creative thinking if you want to grow , deliver change, and help your team bring their best selves to work. 

Using creative thinking skills at work creates b enefits not only in the ways we solve problems but also in how we approach everything from communication to self-fulfillment, task management, and growth . Bringing a culture of creative thinking into a workshop or group is often the job of a talented facilitator but whatever your role, there are benefits to thinking more creatively. Let’s explore some of the benefits of thinking creatively at work and in your everyday life!

Build empathy

• Bust assumptions  
• Become a better problem solver  

Find ways to move quickly and effectively

• Increase happiness

Discover new talents and promote learning

• Boost resilience and deal with adversity

Boost your CV and employability 

Empathy and creative thinking go hand-in-hand. By practicing creative thinking skills and regularly looking for new ideas and points of view, you can actively become better at understanding your colleagues, customers, and even your family and friends. One of the major barriers to having productive and meaningful relationships is an unwillingness to see things from a perspective other than your own or failing to understand how another person is feeling. 

By developing this skill, you can engage more meaningfully and honestly with people, ideas, and perspectives in all aspects of life. What’s more, because of the benefits that creative thinking can bring, you’ll actively want to see things from new perspectives and be more empathic : something that’s fundamental to creating real change.

Bust assumptions 

Assumptions can be harmful in both our personal and professional lives. Whether it’s making assumptions about why someone is behaving the way they are in a workshop or what features will make your customers happiest, holding onto incorrect or inadequately formed assumptions can be problematic . It can create difficulty and tension in relationships and what’s more, it can lead to the development or introduction of solutions that are simply unfit for purpose.

Using creative thinking skills to challenge assumptions, build clarity, and see things from new perspectives can be transformative. If an assumption someone else makes feels incorrect, think about why and try to find out more. If someone challenges an assumption you hold, be open and listen.

Become a better problem solver

An example of not being a creative thinker is sticking to a tried and tested approach and sticking to the norm in every situation without considering whether trying something new might not lead to better results.

When looking to solve a problem or create innovative solutions, going outside of what you know and being open to new ideas is not only exciting, but it can create more impactful solutions too. You might even try using problem-solving techniques alongside some of the creative thinking skills below to find the absolute best solutions!

Some processes and working practices can be slow, especially in large organizations with many moving parts – but do they all have to be? Thinking creatively can help you find lean, actionable solutions that you can put into practice quickly and test ahead of bigger changes .

Experimentation and a willingness to take risks are vital to growth and change, and creative thinking helps create a climate conducive to finding and trying quick, effective solutions. 

Increase happiness and satisfaction

Finding fresh, appropriate solutions to problems can be incredibly satisfying and is a fast-track to finding happiness both in and out of work. Bringing your whole self to a situation and being enabled to think outside of the box is a great way to feel valued and engaged with what you are doing.

Feeling frustrated with how a situation or process at work is going? Try developing and employing your creative thinking skills alongside your colleagues to find a better, happier way to collaborate! Feel unfulfilled or that not all of your skills and interests are being utilized? Consider how you might creatively deploy the skills or talents that make you happy and scratch that itch.

As children, we are encouraged to see things differently and try new things as part of our learning and growing process. There’s no reason we shouldn’t do this as adults too! Trying new things and learning to think creatively can help you find new skills, talents, and things you didn’t even know you were good at.

Staying curious and following what interests you with an open mind is a prime example of what a small change in thinking can achieve. Remember that creative thinking is a gateway to learning and by actively developing your creative toolset, you can grow and discover more in all walks of life – a surefire path to personal development.

Get better at dealing with adversity

It’s easy to get frustrated when problems seem to come thick and fast and existing solutions or methods don’t work. Adversity is something all of us will face at some point in our personal and professional lives but there are ways you can become more able to handle problems when they arise .

A strong suite of creative thinking skills is an important aspect of how we can build resilience and be more flexible when adapting or creating change. By exploring alternative ways of thinking, you’ll be better prepared to face adversity more openly and find alternative ways to resolve challenges in whatever context they emerge.

Creative thinkers are valuable employees at organizations of any size. Whether it’s championing innovation, creating change in policy, or finding better ways to collaborate, people who can effectively solve problems and leverage their creative thinking skills are better positioned for success at work.

Consider how you might plug your skills gap and boost your CV by developing your creative skillset and you won’t just be more successful – you’ll be happier and more engaged at work too! 

Whatever your background or role, you are capable of thinking creatively and bringing creativity into your life.

What are creative thinking skills? 

Creative thinking skills are the methods or approaches you might use when trying to solve a problem differently and explore a fresh perspective. While some of these skills might come naturally to you, others might need a more considered, purposeful approach.

For example, you might be a natural visual thinker who is great at presenting and interpreting visual information but you might not be so good at freely experimenting or creating space for reflection. In this case, you might try some brainstorming exercises to loosen up your experimentation muscles or create scheduled time for reflection in your working routine.

While creative professions like artists, writers, or designers may see more obvious uses for creative thinking skills, all professions can benefit from developing and deploying creative thinking . If you find yourself having difficulty at work or in need of inspiration or motivation, finding space to build on your creative skillset is a way to not only move forward but have fun while doing so.

If you think you’re not creative or have no creative thinking skills, we’re here to tell you that whatever your background or role, you are capable of thinking creatively and bringing creativity into your life : you might just need a little push or to reframe how you think about creativity!

Save time planning your next creative workshop

Examples of creative thinking skills (and how to use them) 

Creative thinking skills come in all shapes and sizes, ranging from things like abstract thinking and storytelling to finding ways to radically plan projects or recognize organizational patterns .

In this section, we’ll explore each of the example creative skills below and talk about how you might use them in your personal and professional practice. We’ll also point out some things to watch out for where appropriate so you can make the most out of your new creative skills and avoid potential setbacks.

We’ll also include a method from the SessionLab library that will help you practice and explore each skill, whether alone or with others .

Feel free to read and explore the creative thinking skill which feels most interesting or applicable to you and come back and experiment with others in the future!  

Some example creative thinking skills include:

Experimentation

Open-mindedness, lateral thinking.

• Pattern recognition   

Deep and active listening

Challenging norms, lean organization, simplification, radical planning.

• Collaborative thinking

Data collection

• Interpretation and analysis

Interdisciplinary thinking

Frameworks and rulesets, micro and macro thinking, visual thinking, abstract thinking, storytelling.

Note that this list is not exhaustive, and there are many more ways of thinking creatively – try to see these creative skills as a jumping-off point for seeing things differently and exploring creative thinking at work . 

Let’s get started!

A core creative skill is the ability to experiment and try new things, whether that’s in your personal practice, in a closed environment, or even in the field. It can be easy to fall short of implementing new ideas or following through with creative projects because critical judgment or overthinking gets in the way . A good experimenter is a self-starter who makes informed decisions to kickstart projects and test hypotheses. 

Think of a painter who throws paint at a canvas and introduces new materials without overthinking or being self-critical. While not everything they try will be perfect, that’s the point – not every experiment needs to be successful in order to teach you something useful. By experimenting, you can try things that might prove useful or will lead you towards new solutions and better ideas. Remember that the act of experimentation is generative and often fun so be sure to give it a try!

One thing to watch out for is being sure to effectively capture the results of your experiments and to continue developing and iterating on the results. Experimentation is a great place to start, but remember that it is part of a larger process. Without effective documentation, you might not trace what delivered the best results and be unable to reproduce the outcomes. Experimentation is a great example of why creative freedom should be paired with a strong process in order to be at its best. 

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Four-Step Sketch is a great method for promoting experimentation. By following a process that enables quick brainstorming before development, you can help build an experimental mindset that also generates results.

Open-mindedness is a critical element of creativity and one of the best creative thinking skills you can try to build if you’re new to the practice. Being open-minded means being receptive to new ideas, different ways of thinking, and perspectives which are not your own. It means not closing down conversations or ideas prematurely and trying to actively explore what is presented to you.

Imagine that a colleague comes up with an idea that is so far out of the status quo it seems off-the-wall and bizarre. Being open-minded means actively engaging with what is presented and to refrain from forming judgments before first understanding where your colleague is coming from .

Your colleagues’ initial idea might not be perfect, but being open-minded and truly attempting to understand their perspective means you can create dialogue, foster creativity, and move forward as a team. 

Being open-minded doesn’t mean accepting every new idea and agreeing wholesale with every different opinion. While you should always try to be open and receptive to new ideas and other perspectives, you should also critically appraise and engage with them as part of a larger creative process. Don’t be so open-minded you have no strong opinions of your own!

Heard, Seen, Respected (HSR)   #issue analysis   #empathy   #communication   #liberating structures   #remote-friendly   You can foster the empathetic capacity of participants to “walk in the shoes” of others. Many situations do not have immediate answers or clear resolutions. Recognizing these situations and responding with empathy can improve the “cultural climate” and build trust among group members. HSR helps individuals learn to respond in ways that do not overpromise or overcontrol. It helps members of a group notice unwanted patterns and work together on shifting to more productive interactions. Participants experience the practice of more compassion and the benefits it engenders.

Open-mindedness is particularly useful when it comes to meaningfully communicating with others. Whether its developing the ability to walk in the shoes of someone else or building empathy and listening skills, Heard, Seen, Respected is a great method to try when learning to be more open-minded.

Lateral thinking is a prime example of how we can creatively solve real-world problems in a measurable and easy-to-understand manner. Deploying lateral thinking means using reasoning or non-traditional logic to find an indirect or out-of-the-box approach to solving a problem. 

A simple example might be a challenge like: we need to increase revenue. Traditional thinking might mean considering hiring new salespeople to try and get more direct sales. A lateral approach might mean engaging more with current customers to reduce churn, working with external partners to get new leads, working to get sponsorship, piloting an affiliate scheme or any number of new ways to solve the existing problem.

Broadly speaking, lateral thinking often means stepping back and considering solutions or approaches outside of the immediately obvious.

One potential danger with lateral thinking is spending time to create new solutions to problems that don’t need them. Not every problem needs to be solved laterally and the best solution might actually be the most straightforward. Be sure to tap into existing knowledge and appraise a problem before trying something radical to avoid wasted time or frustration!  

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Developing your lateral thinking skills comes more naturally to some than others. The Creativity Dice is a great method for getting out of linear thinking habits and moving into different ways of thinking.

Pattern recognition 

Pattern recognition is the ability to recognise existing or emerging patterns and make connections based on the patterns you have discerned . While pattern recognition goes back to our prehistoric roots, being able to spot patterns outside of the ordinary and consider what may not be immediately obvious is a vital creative thinking skill for today. 

Consider how meetings between some members of a team might often end in conflict. While it might first seem that these two people just can’t get along, it might actually be that certain emotional triggers are being tripped or the format of the conversation isn’t working. Looking beyond your initial impressions and from a new perspective might let you find a repeating pattern that isn’t immediately obvious.

When trying to spot patterns, try to be mindful of existing biases so you avoid bending what is happening to fit a pattern you might be expecting. Be sure to interpret all data fairly and honestly, even if you believe a pattern is already forming. 

Affinity Map   #idea generation   #gamestorming   Most of us are familiar with brainstorming—a method by which a group generates as many ideas around a topic as possible in a limited amount of time. Brainstorming works to get a high quantity of information on the table. But it begs the follow-up question of how to gather meaning from all the data. Using a simple Affinity Diagram technique can help us discover embedded patterns (and sometimes break old patterns) of thinking by sorting and clustering language-based information into relationships. It can also give us a sense of where most people’s thinking is focused

Pattern recognition is a skill that benefits from thoughtful practice. Try starting with a deliberate pattern-finding process like Affinity Map to build the ability to see patterns where they might not first be obvious.

While it might not seem like it at first, being a good listener is a creative thinking skill. It asks that a person not only try to understand what is being said but also to engage with the why and how of the conversation in order to reframe prior thinking and see things from a new perspective.

Deep listening or active listening is not only hearing the words that someone is saying but actively seeking to interpret their intent, understand their position, and create a positive space for further conversation. Not only does this create a deeper conversation for both parties, but this act of engagement and understanding leads to more creative and dynamic results too. 

Think of a workplace grievance that one person might have against another. Without actively listening and trying to understand the core issues from the perspective of everyone involved, you might not only fail to solve the issue but actually make staff feel less heard and valued too.

By employing this creative thinking skill in such a conversation you can see things more clearly and find a way to creatively satisfy the needs of everyone involved. 

Active Listening   #hyperisland   #skills   #active listening   #remote-friendly   This activity supports participants to reflect on a question and generate their own solutions using simple principles of active listening and peer coaching. It’s an excellent introduction to active listening but can also be used with groups that are already familiar with it. Participants work in groups of three and take turns being: “the subject”, the listener, and the observer.

Trying to be more present in conversations is a great place to begin building your deep listening and active listening skills . Want to supercharge the process as a group? Try a role-play activity like Active Listening to more thoughtfully see and reflect on how important this skill can be.

Not all established working practices are the best way of doing things. People who practice this creative thinking skill are likely to question the status quo in search of something new which can deliver meaningful change. While any challenge to the established order needs to be conducted respectfully and thoughtfully, thinking of how to go beyond the norm is how innovation occurs and where creative thinkers excel.

When trying to practice this skill, be prepared to question existing methods and frameworks and ask if there might be a better way outside of the limits of the current system. 

As with lateral thinking, it’s important to recognize that not everything is a problem that needs to be solved and so you may need to be selective in which norms should be challenged – otherwise, you may never make it out of the front door!

Additionally, challenging the established order often means questioning the work someone else has already done. While this is a necessary part of growth, it should always be done constructively and respectfully.  

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Challenging norms without a considered approach can be ineffective and potentially frustrating. Taking the time to build shared understanding and push in the same direction with What, So What, Now What? is a great way to explore how your existing process is or isn’t working and challenge norms productively.

Creative thinking doesn’t mean being disorganized or chaotic just because you have an abundance of ideas. In order to facilitate creative thinking, it’s important to stay organized and approach the process with the right framework, mindset, and space. As a creative thinking skill, lean organization means considering what you absolutely need to do in order to make things happen, versus what you don’t.

Think of how a large, multi-discipline team might go about organizing themselves for a big project. While it’s vital everyone is aligned and kept up to date, a traditional system of scheduled meetings might not be the most productive. Lean organization means considering the needs of the team, the project and thinking creatively about what you need to stay organized, and keeping unnecessary admin to a minimum.

Thinking creatively about organization is something all leaders should practice but any project can benefit from thinking through the process by which it will be accomplished. 

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

Lean organization often means being honest and realistic about what is absolutely necessary versus nice to have. MoSCoW is an effective agile framework for planning work and also reframing your approach to organizing time, tasks and more!

Simplifying, presenting or decoding any information is a vital skill when working with others. In a creative thinking context, simplification is the act of seeing what is important about a task or piece of data and stripping away the extraneous parts to see things more clearly.

Some problems can feel unassailable because of their complexity or scale – simplification allows you to reconsider a problem in simple terms and reframe it in a way that means you can approach it productively. 

An example of using this creative thinking skill at work might be when presenting the results of a project to the rest of your organization. People working on other teams and in different disciplines could become disengaged if exposed to too many complex moving parts or it might simply be a waste of time to discuss every detail.

By simplifying a project into more succinct terms, you not only can help your group connect with the material swiftly but also boil a project down to its most important elements . This is a great way to creatively re-energize a project and identify where you can make an impact immediately. 

6 Words   #ufmcs   #red teaming   This tool is designed to help critical thinkers focus on a core idea by writing a short phrase summarizing their thoughts into a set number of words that are clear, concise, and accurate. This idea is based on a complete short story written by Ernest Hemingway: “For sale, baby shoes – never worn.” Six Words forces people to synthesize their ideas in a succinct and meaningful way, cutting away fluff and distilling the idea to its bare essence.

One way of practicing simplification is by summarising or condensing thoughts, ideas of stories into a more concise, compressed form . 6 Words is a method for cutting away extraneous material from ideas that engages creative thinking and reframing approachably – great for groups!

Any major project requires some measure of planning in order to succeed, especially when working with others. But are there times where overplanning or traditional working processes feel too slow or frustrating for the project at hand? This is where these creative thinking skills come in handy! Radical planning is a way of approaching project planning from an alternative angle in order to generate fast, effective results.  

When taking this planning approach, you will often shuffle the order of the normal planning process in order to create alternative outcomes and cut out elements you may not need. For example, with the backcasting workshop activity, the approach is to think of desired outcomes up to twenty years in the future and work backward to figure out how we can make small steps today.

You might also try planning with a mindset of what you and your team can each achieve immediately and in a more experimental fashion with an activity like 15% solutions . 

By approaching planning with a creative thinking mindset, you can surface ideas and plans which may not have come up with a more traditional planning process. Another great benefit is to question the normal manner in which your team or organisation approaches planning and can help your team find a method that works best for you!

Backcasting   #define intentions   #create   #design   #action   Backcasting is a method for planning the actions necessary to reach desired future goals. This method is often applied in a workshop format with stakeholders participating. To be used when a future goal (even if it is vague) has been identified.

Collaborative thinking 

Effective collaboration requires us to bring many different skills together, but consciously considering how to be a more effective collaborator is worth mentioning separately. When a creative thinker approaches collaboration, they will try to think of how to use alternative approaches to make the collaborative process more effective while also helping everyone on the team contribute and be heard.

An example is when it comes to getting work done in meetings – if the current process isn’t enabling everyone to collaborate effectively, you might employ creative thinking to try finding an alternative format, consider working asynchronously, or timeboxing parts of your agenda.

The best collaborators also find ways to champion the work of others and create a safe space for everyone to contribute – it might not be enough to assume collaboration will be accomplished when you get people in a room.

Employing this creative thinking skill can make all the difference when it comes to job satisfaction, interpersonal relationships and group outcomes too! Try approaching your collaborative projects more mindfully and see how it changes things for you!

Marshmallow challenge with debriefing   #teamwork   #team   #leadership   #collaboration   In eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. The Marshmallow Challenge was developed by Tom Wujec, who has done the activity with hundreds of groups around the world. Visit the Marshmallow Challenge website for more information. This version has an extra debriefing question added with sample questions focusing on roles within the team.

Working together on a task as a team is an effective way of kickstarting collaborative thinking, especially if you approach the task mindfully . The Marshamllow Challenge with debriefing is a proven method for engaging teamwork and by adding reflection time afterward, your group can share and build on what they learned.

Collecting data might seem like a solely analytical skill, but it is another area where creative thinking can lead to productive, unexpected and transformative results. Approaching the data collection process creatively might mean trying new techniques or sources, or simply reconsidering the how and why of your data collection processes.  

Imagine you are running a survey to measure customer happiness. You might try asking traditional survey questions, but find that your response rate is low and furthermore, your approach might be invasive and actively decrease happiness too!

If you were to approach this problem creatively, you might find that using a simplified form, asking for feedback at a different point in the customer journey, or utilizing an alternative measurement scheme delivers the data you are looking for. In many cases, thinking about the questions you are asking from a new point of view is what unlocks a better data collection process.

The key to this creative thinking skill is to try looking at the data collection process from a new, preferably customer-centric perspective while also considering why and how you are collecting data. You will likely find that by asking for input from your customers more creatively, you create space for more creative responses too!

3 Question Mingle   #hyperisland   #team   #get-to-know   An activity to support a group to get to know each other through a set of questions that they create themselves. The activity gets participants moving around and meeting each other one-on-one. It’s useful in the early stages of team development and/or for groups to reconnect with each other after a period of time apart.

3 Question Mingle is a get to know you activity that does double duty in demonstrating the power of approaching data collection creatively. By creating their own questions, a group can really think about what they want to know, how they ask questions, and how the results differ. Be sure to give it a try!

Interpretation and analysis

Interpretation skills can be varied though in a creative thinking context it means being able to successfully analyze an idea, solution, dataset, or conversation and draw effective conclusions. Great interpreters are people with a desire to listen, understand, and dig deeper in order to make their interpretation fully realised.

One of the ways creative thinking can improve interpretation is in helping us challenge assumptions or initial readings of data in order to consider other possible interpretations and perspectives.

Say your product is having a problem with losing lots of new customers shortly after signing up. You do a survey and people say that they leave because the product isn’t useful to them. Your initial interpretation of that data might be that you’re not the right fit for these customers or that the product needs new features.

If you were to apply creative thinking to the interpretation of this data, you might conduct further research and see that the product is fine, but people didn’t find the right features for them and that your onboarding process needs to be improved.

The key here is interpreting the data from various perspectives and then correlating that with other sources to form an accurate and representative interpretation, rather than going with your initial assumption . By following this process, you might also find that the way you are collecting data is flawed (perhaps not asking the right questions) or that more research and data collection is needed.

So long as you are sure to have data points and analysis to back up your findings, it pays to explore alternative interpretations so you can avoid bias and find the most accurate takeaways . 

Fishbone diagram   #frame insights   #create   #design   #issue analysis   Fishbone diagrams show the causes of a specific event.

Effective interpretation and analysis isn’t possible without a thorough exploration of the problem or topic at hand. Fishbone Diagram is a simple method for not only surfacing insights but framing them in a way that allows for proper and multi-perspective analysis.

Einstein is quoted as saying, “We cannot solve our problems with the same thinking we used when we created them.” In this mold, sometimes the best ideas and solutions come from fields and disciplines outside of our own. By considering how someone with a different skillset to your own would solve a problem or deploy solutions, you can often find ideas and techniques you may never have considered. 

Consider being tasked with improving employee happiness. A social media manager with a background in illustration and events management would likely try a very different approach to a sales manager who is used to a culture of incentives and bonuses. If you were trying to develop a new product, think of how a developer would approach deciding on key features versus an academic or a customer success manager? 

The important thing here is to try and use the perspective, skill set , and approach of another field or discipline to first consider and then solve a problem more fully . Where possible, try and include people from other disciplines in the process and try to avoid making assumptions.

As with all creative thinking skills, being open-minded and sourcing the expertise and opinions of others where necessary is vital when creating true innovation.

Mash-Up Innovation   #hyperisland   #innovation   #idea generation   Mash-ups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun and innovative concepts. Mash-ups demonstrates how fast and easy it can be to come up with innovative ideas.

Interdisciplinary thinking isn’t just for radical academics. By combining ideas from disparate fields in a fast, fun manner, Mash-Up Innovation is great for building creative thinking skills and generating results in one fell swoop!

All creative thinking skills are about reframing things in a new way of finding alternative approaches. This can often mean abandoning an existing framework and thinking outside of the box. That said , another way of applying creative thinking is by bringing rulesets, constraints, or frameworks to your approach in order to trigger deeper creative work and tap into a problem-solving mindset . 

Consider a simple task like trying to generate more customers. With free reign, there are innumerable ways to accomplish this. But what happens if you create a rule like, we cannot spend any money, or, these must be driven by social media alone. In order to accomplish your goal under these conditions, you must think more creatively and deeply, deploying more concentrated problem-solving skills than if you could try any approach you wanted. 

Alternatively, you might approach a problem with a framework that forces you to think under specific circumstances or with a rigid set of steps. Six thinking hats is a great workshop activity that asks participants to frame and reframe a problem from six different angles. While it might first seem counterintuitive, the use of rules or frameworks can create fertile ground for creative thinking and lead to more realized solutions!

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Not all problems are created equal. Depending on how much it directly affects you, you might see a given problem as being more or less important than your colleagues, leading to a different response and approach to solving the problem. This creative thinking skill is all about being able to switch between seeing the bigger picture while also considering how something might manifest on a smaller scale.

Think of how frustrating it can be when an executive team makes sweeping changes that affect frontline staff in a way they might not have anticipated. Micro and macro thinking means seeing both problems and potential solutions from multiple perspectives and adjusting accordingly. 

Another key aspect of applying this approach is knowing the limits of your own knowledge and involving stakeholders from all levels of an organization to inform your ideation and problem-solving process.

If you’ve never worked in support and don’t regularly talk to your support team, you might not understand how a change to helpdesk software could impact your team and your clients – remember that a big part of any change in perspective is doing the research and talking to who will be affected ! 

Stakeholder Round Robin Brainstorm   #idea generation   #brainstorming   #perspectives   #remote-friendly   #online   A divergent process to generate ideas and understanding from different perspectives.

Learning to practice micro and macro thinking often starts with first listening to and understanding the needs and perspectives of others . Especially those who have varied positions in relation to the problem, solutions, or organization you are working with. Stakeholder Round Robin Brainstorm is an effective method of surfacing insights and perspectives quickly and productively.

Of all the creative thinking skills on this list, visual thinking might be one you are most familiar with. Visual thinking is a method of processing, learning, and presenting information and concepts with visual assets such as images.

Visual thinking is often associated with creative thinking because of the consumption and creation of images at its heart. Don’t let this make you think you have to be able to draw in order to be a visual thinker.

Applying this creative thinking skill means being able to interpret visual information, present concepts in an often simple visual manner, and communicate in a way that is more universally understood.  Drawing stick people is actively encouraged!

Visual approaches to problem-solving can help foster shared understanding and help people be more succinct or creative in their ideas. Remember: if an idea is too complex to be put into pictures, perhaps it needs further refinement .

Imagie-ination   #idea generation   #gamestorming   Images have the ability to spark insights and to create new associations and possible connections. That is why pictures help generate new ideas, which is exactly the point of this exercise.

While you might be able to jump straight into direct applications of visual thinking, it can help to try an exercise where you and a group explore using images simply and engagingly. Imagie-ination helps unlock the power of visual thinking as a team while also helping generate ideas too!

Abstraction or abstract thinking is the art of taking things out of their normal context and presenting them in a radical new light . While most creative thinking skills utilise abstraction in some form, it’s worth noting that actively trying to take an idea from one context and place it in another is a creative approach all on its own.

Think of Pablo Picasso’s cubist portraits – by taking something as common as a human face and bringing abstraction to his process, he created something radically different and innovative. You can create a similar effect by recontextualizing ideas, concepts, and problems and by looking at them from different, perhaps even conflicting points of view.

Abstract thinking is often built on engaging with absurdities, paradoxes, and unexpected connections . As such, it can often be fun, wild and surprising, and is a great way to generate creative ideas even in those who might be resistant to other forms of creative thinking. Lean into the weird!

Forced Analogy   #divergent thinking   #zoom   #virtual   #remote-friendly   People compare something (e.g. themselves, their company, their team) to an object.  

Forced Analogy is a quick, fun activity you can use to promote abstract thinking. Comparing one thing to another seemingly unrelated thing asks for a creative approach to context and metaphor and can really unlock a groups divergent thinking process.

Telling stories or narrativizing a problem can help us not only see things differently but understand where we share common ground with others. Everybody tells stories – whether that’s explaining our employment history, telling colleagues about what happened at the weekend, or when creating user personas and journeys. 

Leverage this inclination to help people not only realize they are creative thinkers by nature but to help them share something of themselves too!

As a creative thinking skill, storytelling is about applying our natural proclivity for stories into new situations or thinking about how to reappraise or present material narratively . Think of the basic storytelling concept like the idea that all stories have a beginning, middle, and end – how might we bring this thinking to a tough challenge, a new product, or when solving a customer complaint?

You might even use storytelling tropes like the hero’s journey when exploring ideas or company conflicts. Whichever way you go, remember that stories are a universal element of culture and you have a rich lineage to dip into if you need a new perspective. 

Telling Our Stories   #hyperisland   #team   #teambuilding   To work effectively together team members need to build relations, show trust, and be open with each other. This method supports those things through a process of structured storytelling. Team members answer questions related to their childhood, young adulthood, and now; then weave them into a story to share with the rest of their team.

Telling Stories in a collaborative space is one of the best ways you can approach creative thinking through narrative . By doing this activity as a team, you can help a group see the benefit of applying storytelling approaches outside of more traditional forms.

How many times have you had a tough problem that you can’t seem to solve so you get frustrated and leave your desk. Then, when you’re on a walk, standing in the supermarket, or falling asleep, a solution seems to arrive out of thin air? Often, you’ll find that creating space to reflect on a problem is an effective way to find a way forward.

The trick with making reflective space work as a larger part of your working practice is knowing when to take time to reflect, building space into your regular schedule, and finding techniques that allow things to surface effectively.

This might mean going for a walk with the intention to be present in noticing the world around you and gaining insights that can help your situation. It might also mean remembering to take time to rest or simply read and give your brain something good to chew on.

I notice, I wonder   #design   #observation   #empathy   #issue analysis   Learn through careful observation. Observation and intuition are critical design tools. This exercise helps you leverage both. Find clues about the context you’re designing for that may be hidden in plain sight.

In a creative thinking context, reflection often means giving an idea time to unfurl and to resist the temptation to force it – by creating space to observe and reflect with I notice, I wonder you might see new ways of thinking emerge naturally.

How to use creative thinking skills at work? 

At SessionLab, we’ve found many of the above creative thinking skills helpful when finding better ways to collaborate , handle workplace challenges or generate new ideas . Here are just a few small examples of things we’ve done that have benefited from thinking creatively as a team.

Using creative thinking to facilitate a site redesign

Using creative thinking to improve team communication, using creative thinking to improve collaboration.

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change.

When we began working on a site-wide redesign, we had to deploy a large number of creative thinking skills to make the process smooth and effective.

When first determining how to approach the project and scope the work, we reviewed how we had worked together on large projects in the past. While we saw there was room to improve, finding the best way to proceed and make the changes we needed was no easy task.

Challenging the entire process from start to finish with a creative thinking mindset and trying to stay open to alternative methods where possible was what unlocked the process for us. By reconsidering how we were running meetings, sharing feedback, and collaborating, we were able to identify where we were going wrong and then try alternative approaches more freely.

When it came to implementing solutions, we were also sure to  stay open to experimentation while challenging our core assumptions of what would work and wouldn’t. This really helped us refine the working process and tailor it to our particular team and goals.

Another example came with finding a new approach when work stalled on a specific page. For our features page, we began by following the standard approach we had developed – writing the copy and structuring the page first before then following with illustrations and images.

In this case, our existing approach got us to an impasse : it felt difficult for our designer to be creative and find the best way to translate ideas into images if the copy had already been defined and the structure felt too rigid. What we decided to do was to reverse the workflow completely and allow the designer to create design elements before we wrote the copy and implemented too rigid a structure.  

Throughout the project, creative thinking allowed us to challenge whether the existing way we did something was the right one and gave us scope to experiment and be open when finding solutions. Not only did this help us solve the immediate problems as they arose but they helped us come up with a great new design too! 

Creative thinking can come in extremely handy when it comes to communicating. If one form of communication or working process isn’t working, approaching the discussion with a creative thinking mindset can help resolve the immediate issue and create lasting change in how we converse and work together too. 

Like many virtual teams, we faced the challenge of some meetings feeling unproductive . The issues ranged from overrunning, crosstalk, not everyone feeling heard or able to contribute, or getting lost in ancillary discussions that were not productive or necessary. In an online setting, it can be hard to keep everyone on track and for things to run smoothly without accidentally talking over one another or causing frustration. 

When it came to crosstalk, we wanted to avoid the frustration of interruption and disruption but also wanted to ensure people did not feel like they couldn’t contribute . Using the finger rules technique in a remote setting allowed people to easily show when they wanted to speak and what they wanted to discuss without disrupting the flow of the meeting.

We also found that the reason some daily meetings felt unproductive was because the meetings were for the purpose of daily updates and there didn’t always feel like there was a lot to say, thus leading to frustration or unproductive time being spent in these meetings.

In this example, we moved to a weekly format while also ensuring that we continue daily check-ins on Slack. This approach meant that we cut down on unnecessary meetings while still ensuring everyone’s needs were met .

This method is an example of creatively approaching a communication problem by thinking outside of the box and being prepared to challenge core assumptions . While we all wanted to stay informed, it really helped to reconsider the methods for staying informed and whether our current approach was the best way to achieve what we needed. It was also useful to reassess how we approached meeting agendas and goal-setting – follow the link for more on that if you’re having difficulty with unproductive meetings!

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change .

Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

A final example is how we approached collaborating on creating the new design. While all projects at SessionLab feature collaboration between multiple parties, in this case we wanted to create space for everyone on the team to contribute.

We found that when trying to collectively brainstorm in a live, remote session, it became difficult for everyone to contribute and reflect on what was being shared by other members of the team effectively .

Some people had been able to prepare less than others, other people were less aware of all the circumstances of the project, or others were less able to switch gears during their working day. This led to some contributions being missed, a messier working process, and a feeling of being rushed – all of which lead to less effective outcomes than we might have hoped for.

In this case, we thought of how asynchronous work , reflection time, and some small process changes might help solve the problems we were running into. We wanted to be able to respond to what was being shared more effectively while also creating space for everyone to contribute in a way that was most productive for them.

Starting the brainstorming session in personal MURAL boards asynchronously and on our own time meant everyone was able to ideate at the time that was best for them and without any distractions . By then encouraging review and reflection on other people’s boards ahead of the main session, we were able to properly take in ideas and let them develop without feeling hurried.

This approach reduced the amount of time we actively spent working together in a meeting while improving the quality of the work . It helped people engage with the process, reduced potential frustration, and also meant we were more able to respond fully to the suggestions of others. This was a great example of how thinking creatively and learning from others can help create better outcomes and a more streamlined process. 

It’s also worth noting that reflecting on our conversation with Anja Svetina Nabergoj regarding asynchronous learning and finding inspiration there was part of what helped this process along. Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

Creative workshops and meetings made easy

Whether you find that creative thinking doesn’t come naturally, if your skills need some attention, or even if you just want to try new ways of working, it can be difficult to know where to begin .

Thinking about the creative thinking skills above and considering which you might be missing or could benefit from purposeful attention is a great place to start, though there are also some concrete ways you can approach the process and improve your creative thinking abilities in a pinch. Let’s see how! 

Be present and aware of how you feel

Create space for new ideas, look to others for inspiration, throw yourself into new things, encourage creative thinking in others.

All skills get better with practice and creative thinking is no exception. Whether it’s active listening, experimentation or any other creative thinking style, it’s okay to not get it right the first time . The very act of being open to new approaches and perspectives is itself a way to improve your creative thinking skill set. However you try to implement creative thinking, know that exploration, iteration, and practice are fundamental parts of the process.

Try starting small and practice your creative thinking skills in your interpersonal relationships and collaborative projects. Take note of how it goes and try building up to larger and larger implementations of your creative thinking approaches. 

A key part of cultivating or improving any new skill is to be fully present and aware when utilizing that skill. Consider how a sculptor needs to be aware of their materials, how they handle the material and place them on the board in order to be truly successful. Being present in the moment is important for any collaborative process, but is an especially vital aspect of creative thinking.

If you find yourself frustrated, excited, engaged, or stuck, make a mental note of how you are feeling and consider how you might do things differently. Staying present and actively engaging with how a situation makes you feel before responding is one of the most effective ways of cultivating and improving your creative thinking – be sure to give it a go! 

As with many aspects of creativity, it’s not always effective to force it. Good ideas and finding new approaches can take time and an important part of the creative thinking process is creating space not only for reflection but to rest and allow things to surface. This might mean building more quiet, mindful time into your routine, reading and finding new inspiration, or simply learning to take a break. 

While this can be difficult to get into the habit of, it does get easier with time. Try blocking out reflective time in your calendar or letting others know that you are taking the time in order to make it stick and avoid interruptions. Reflective space is important and useful, and by treating it as such, you can help ensure it happens and doesn’t get discarded or forgotten about.

One of the biggest barriers to thinking creatively is simply not being open to what is in front of you. Whether it’s rushing to use an existing solution without investigating alternatives, failing to listen or be present when something new is being presented, or sticking with your existing assumptions, a failure to stay open and reserve judgment can kill creative thinking.

Try to stay open and apply creative thinking without pressure or being overly critical in order to improve those skills and let more creative approaches surface in the future. 

One of the best ways to find new perspectives and alternative ways of thinking is by looking to others. Whether it’s finding inspiration from other creative thinkers via conversation, reading and researching new sources, or simply listening and observing, looking outside of yourself is one of the most effective ways you can jolt your creative thinking. 

Try finding sources outside of your normal circles, whatever the medium. It can be very easy to get into creative bubbles that might unwittingly exclude new forms of thinking. By broadening your social, creative and critical circles , you can be exposed to all kinds of potentially inspiring or creatively engaging ways of thinking and doing.

It’s hard to create space and an opportunity for new ways of thinking if you stick to the same routines and activities. You’ll often find that trying new things and exposing yourself to new hobbies, skills and approaches can be massively engaging and exciting too.

An important aspect of creative thinking is applying the learnings from one discipline or approach to another. If a developer were to throw themselves into learning how to dance, they might learn something they can apply to their role as a developer.

An open and honest desire to explore new experiences in and outside of your working life is a vital ingredient in the creative thinking process. Try saying yes to doing new things wherever you can find them – being alive to possibility and engaging in the world is a great way of supercharging your creativity! 

Creativity is even better when shared. Whether it’s crowdsourcing new ideas, iterating together, or helping others build their creative thinking skills, sharing the experience is often a useful and generative process for all involved.

Try bringing a group together to explore thinking creatively together or run a workshop on developing creative thinking skills in the workplace. Not only will it help your participants with their own creative discovery, but it will also help you develop your own creative skills. 

Over to you

As facilitators and advocates of the power of workshops, we’re passionate about how creative thinking can improve many aspects of a group’s personal and working lives. At its heart, creative thinking is an empathic, generative act, and by bringing those concepts to the fore, we believe everyone can see better outcomes when solving problems, generating ideas or communicating with others. 

We hope we’ve given you some great examples of creative thinking at work and how you might discover and nurture your own creative thinking skills . That said, this list is by no means exhaustive and there are many more ways you might try thinking creatively. Think of this post as a jumping-off point for further exploration and creative development!

Do you have any concepts or approaches you’ve used to become a better creative thinker? Did you find any of the creative thinking methods above particularly helpful? We’d love to hear about your experience in the comments below!

James Smart is Head of Content at SessionLab. He’s also a creative facilitator who has run workshops and designed courses for establishments like the National Centre for Writing, UK. He especially enjoys working with young people and empowering others in their creative practice.

Very nice information. Thanks for posting such an informative blog. Creative thinking is an unconventional thinking that looks at an issue from different perspectives. Innovative thinking is a thinking that converts / commercializes a creative idea into practical application.

The Fosbury Flop is a very good example of a creative idea and trend when we apply “the learnings from one discipline or approach [Engineering] to another [High Jump].”

thanks alot…very informative and thoroug

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Creative Problem Solving

What is creative problem solving.

Creative problem solving (CPS) is a process that design teams use to generate ideas and solutions in their work. Designers and design teams apply an approach where they clarify a problem to understand it, ideate to generate good solutions, develop the most promising one, and implement it to create a successful solution for their brand’s users.  

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Why is Creative Problem Solving in UX Design Important?

Creative thinking and problem solving are core parts of user experience (UX) design. Note: the abbreviation “CPS” can also refer to cyber-physical systems. Creative problem solving might sound somewhat generic or broad. However, it’s an ideation approach that’s extremely useful across many industries.  

Not strictly a UX design-related approach, creative problem solving has its roots in psychology and education. Alex Osborn—who founded the Creative Education Foundation and devised brainstorming techniques—produced this approach to creative thinking in the 1940s. Along with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. It was a new, systematic approach to problem solving and creativity fostering.  

Osborn’s CPS Process.

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The main focus of the creative problem solving model is to improve creative thinking and generate novel solutions to problems. An important distinction exists between it and a UX design process such as design thinking. It’s that designers consider user needs in creative problem solving techniques, but they don’t necessarily have to make their users’ needs the primary focus. For example, a design team might trigger totally novel ideas from random stimuli—as opposed to working systematically from the initial stages of empathizing with their users. Even so, creative problem solving methods still tend to follow a process with structured stages. 

What are 4 Stages of Creative Problem Solving?

The model, adapted from Osborn’s original, typically features these steps:  

Clarify: Design teams first explore the area they want to find a solution within. They work to spot the challenge, problem or even goal they want to identify. They also start to collect data or information about it. It’s vital to understand the exact nature of the problem at this stage. So, design teams must build a clear picture of the issue they seek to tackle creatively. When they define the problem like this, they can start to question it with potential solutions.  

Ideate: Now that the team has a grasp of the problem that faces them, they can start to work to come up with potential solutions. They think divergently in brainstorming sessions and other ways to solve problems creatively, and approach the problem from as many angles as they can.  

Develop: Once the team has explored the potential solutions, they evaluate these and find the strongest and weakest qualities in each. Then, they commit to the one they decide is the best option for the problem at hand.  

Implement: Once the team has decided on the best fit for what they want to use, they discuss how to put this solution into action. They gauge its acceptability for stakeholders. Plus, they develop an accurate understanding of the activities and resources necessary to see it become a real, bankable solution.  

What Else does CPS Involve?

© Interaction Design Foundation, CC BY-SA 4.0

Two keys to the enterprise of creative problem solving are:  

Divergent Thinking

This is an ideation mode which designers leverage to widen their design space when they start to search for potential solutions. They generate as many new ideas as possible using various methods. For example, team members might use brainstorming or bad ideas to explore the vast area of possibilities. To think divergently means to go for:  

Quantity over quality: Teams generate ideas without fear of judgment (critically evaluating these ideas comes later). 

Novel ideas: Teams use disruptive and lateral thinking to break away from linear thinking and strive for truly original and extraordinary ideas.  

Choice creation: The freedom to explore the design space helps teams maximize their options, not only regarding potential solutions but also about how they understand the problem itself.  

Author and Human-Computer Interactivity Expert, Professor Alan Dix explains some techniques that are helpful for divergent thinking:  

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Convergent Thinking

This is the complementary half of the equation. In this ideation mode, designers analyze, filter, evaluate, clarify and modify the ideas they generated during divergent thinking. They use analytical, vertical and linear thinking to isolate novel and useful ideas, understand the design space possibilities and get nearer to potential solutions that will work best. The purpose with convergent thinking is to carefully and creatively:  

Look past logical norms (which people use in everyday critical thinking). 

Examine how an idea stands in relation to the problem.  

Understand the real dimensions of that problem.    

Professor Alan Dix explains convergent thinking in this video:  

What are the Benefits of Creative Problem Solving?

Design teams especially can benefit from this creative approach to problem solving because it:  

Empowers teams to arrive at a fine-grained definition of the problem they need to ideate over in a given situation.  

Gives a structured, learnable way to conduct problem-solving activities and direct them towards the most fruitful outcomes.  

Involves numerous techniques such as brainstorming and SCAMPER, so teams have more chances to explore the problem space more thoroughly.  

Can lead to large numbers of possible solutions thanks to a dedicated balance of divergent and convergent thinking.  

Values and nurtures designers and teams to create innovative design solutions in an accepting, respectful atmosphere.  

Is a collaborative approach that enables multiple participants to contribute—which makes for a positive environment with buy-in from those who participate.  

Enables teams to work out the most optimal solution available and examine all angles carefully before they put it into action.  

Is applicable in various contexts—such as business, arts and education—as well as in many areas of life in general.  

It’s especially crucial to see the value of creative problem solving in how it promotes out-of-the-box thinking as one of the valuable ingredients for teams to leverage.   

Watch as Professor Alan Dix explains how to think outside the box:  

How to Conduct Creative Problem Solving Best?

It’s important to point out that designers should consider—and stick to—some best practices when it comes to applying creative problem solving techniques. They should also adhere to some “house rules,” which the facilitator should define in no uncertain terms at the start of each session. So, designers and design teams should:  

Define the chief goal of the problem-solving activity: Everyone involved should be on the same page regarding their objective and what they want to achieve, why it’s essential to do it and how it aligns with the values of the brand. For example, SWOT analysis can help with this. Clarity is vital in this early stage.  Before team members can hope to work on ideating for potential solutions, they must recognize and clearly identify what the problem to tackle is.  

Have access to accurate information: A design team must be up to date with the realities that their brand faces, realities that their users and customers face, as well as what’s going on in the industry and facts about their competitors. A team must work to determine what the desired outcome is, as well as what the stakeholders’ needs and wants are. Another factor to consider in detail is what the benefits and risks of addressing a scenario or problem are—including the pros and cons that stakeholders and users would face if team members direct their attention on a particular area or problem.   

Suspend judgment: This is particularly important for two main reasons. For one, participants can challenge assumptions that might be blocking healthy ideation when they suggest ideas or elements of ideas that would otherwise seem of little value through a “traditional” lens. Second, if everyone’s free to suggest ideas without constraints, it promotes a calmer environment of acceptance—and so team members will be more likely to ideate better. Judgment will come later, in convergent thinking when the team works to tighten the net around the most effective solution. So, everyone should keep to positive language and encourage improvisational tactics—such as “yes…and”—so ideas can develop well.  

Balance divergent and convergent thinking: It’s important to know the difference between the two styles of thinking and when to practice them. This is why in a session like brainstorming, a facilitator must take control of proceedings and ensure the team engages in distinct divergent and convergent thinking sessions.  

Approach problems as questions: For example, “How Might We” questions can prompt team members to generate a great deal of ideas. That’s because they’re open-ended—as opposed to questions with “yes” or “no” answers. When a team frames a problem so freely, it permits them to explore far into the problem space so they can find the edges of the real matter at hand.  

UX Strategist and Consultant, William Hudson explains “How Might We” questions in this video:  

Use a variety of ideation methods: For example, in the divergent stage, teams can apply methods such as random metaphors or bad ideas to venture into a vast expanse of uncharted territory. With random metaphors, a team prompts innovation by drawing creative associations. With bad ideas, the point is to come up with ideas that are weird, wild and outrageous, as team members can then determine if valuable points exist in the idea—or a “bad” idea might even expose flaws in conventional ways of seeing problems and situations.  

Professor Alan Dix explains important points about bad ideas:  

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What Special Considerations Should Designers Have for CPS?

Creative problem solving isn’t the only process design teams consider when thinking of potential risks. Teams that involve themselves in ideation sessions can run into problems, especially if they aren’t aware of them. Here are the main areas to watch:  

Bias is natural and human. Unfortunately, it can get in the way of user research and prevent a team from being truly creative and innovative. What’s more, it can utterly hinder the iterative process that should drive creative ideas to the best destinations. Bias takes many forms. It can rear its head without a design team member even realizing it. So, it’s vital to remember this and check it. One team member may examine an angle of the problem at hand and unconsciously view it through a lens. Then, they might voice a suggestion without realizing how they might have framed it for team members to hear. Another risk is that other team members might, for example, apply confirmation bias and overlook important points about potential solutions because they’re not in line with what they’re looking for.  

Professor Alan Dix explains bias and fixation as obstacles in creative problem solving examples, and how to overcome them:  

Conventionalism

Even in the most hopeful ideation sessions, there’s the risk that some team members may slide back to conventional ways to address a problem. They might climb back inside “the box” and not even realize it. That’s why it’s important to mindfully explore new idea territories around the situation under scrutiny and not merely toy with the notion while clinging to a default “traditional” approach, just because it’s the way the brand or others have “always done things.”   

Dominant Personalities and Rank Pulling

As with any group discussion, it’s vital for the facilitator to ensure that everyone has the chance to contribute. Team members with “louder” personalities can dominate the discussions and keep quieter members from offering their thoughts. Plus, without a level playing field, it can be hard for more junior members to join in without feeling a sense of talking out of place or even a fear of reprisal for disagreeing with senior members.  

Another point is that ideation sessions naturally involve asking many questions, which can bring on two issues. First, some individuals may over-defend their ideas as they’re protective of them. Second, team members may feel self-conscious as they might think if they ask many questions that it makes them appear frivolous or unintelligent. So, it’s vital for facilitators to ensure that all team members can speak up and ask away, both in divergent thinking sessions when they can offer ideas and convergent thinking sessions when they analyze others’ ideas.  

Premature Commitment

Another potential risk to any creativity exercise is that once a team senses a solution is the “best” one, everyone can start to shut off and overlook the chance that an alternative may still arise. This could be a symptom of ideation fatigue or a false consensus that a proposed solution is infallible. So, it’s vital that team members keep open minds and try to catch potential issues with the best-looking solution as early as possible. The key is an understanding of the need for iteration—something that’s integral to the design thinking process, for example.   

Overall, creative problem solving can help give a design team the altitude—and attitude—they need to explore the problem and solution spaces thoroughly. Team members can leverage a range of techniques to trawl through the hordes of possibilities that exist for virtually any design scenario. As with any method or tool, though, it takes mindful application and awareness of potential hazards to wield it properly. The most effective creative problem-solving sessions will be ones that keep “creative,” “problem” and “solving” in sharp focus until what emerges for the target audience proves to be more than the sum of these parts.  

Learn More About Creative Problem Solving

Take our course, Creativity: Methods to Design Better Products and Services . 

Watch our Master Class Harness Your Creativity To Design Better Products with Alan Dix, Professor, Author and Creativity Expert. 

Read our piece, 10 Simple Ideas to Get Your Creative Juices Flowing . 

Go to Exploring the Art of Innovation: Design Thinking vs. Creative Problem Solving by Marcino Waas for further details. 

Consult Creative Problem Solving by Harrison Stamell for more insights.  

Read The Osborn Parnes Creative Problem-Solving Process by Leigh Espy for additional information.  

See History of the creative problem-solving process by Jo North for more on the history of Creative Problem Solving. 

Questions about Creative Problem Solving

To start with, work to understand the user’s needs and pain points. Do your user research—interviews, surveys and observations are helpful, for instance. Analyze this data so you can spot patterns and insights. Define the problem clearly—and it needs to be extremely clear for the solution to be able to address it—and make sure it lines up with the users’ goals and your project’s objectives. 

You and your design team might hold a brainstorming session. It could be a variation such as brainwalking—where you move about the room ideating—or brainwriting, where you write down ideas. Alternatively, you could try generating weird and wonderful notions in a bad ideas ideation session. 

There’s a wealth of techniques you can use. In any case, engage stakeholders in brainstorming sessions to bring different perspectives on board the team’s trains of thought. What’s more, you can use tools like a Problem Statement Template to articulate the problem concisely. 

Take our course, Creativity: Methods to Design Better Products and Services . 

Watch as Author and Human-Computer Interaction Expert, Professor Alan Dix explains important points about bad ideas:  

Some things you might try are:  1. Change your environment: A new setting can stimulate fresh ideas. So, take a walk, visit a different room, or work outside. 

2. Try to break the problem down into smaller parts: Focus on just one piece at a time—that should make the task far less overwhelming. Use techniques like mind mapping so you can start to visualize connections and come up with ideas. 

3. Step away from work and indulge in activities that relax your mind: Is it listening to music for you? Or how about drawing? Or exercising? Whatever it is, if you break out of your routine and get into a relaxation groove, it can spark new thoughts and perspectives. 

4. Collaborate with others: Discuss the problem with colleagues, stakeholders, or—as long as you don’t divulge sensitive information or company secrets—friends. It can help you to get different viewpoints, and sometimes those new angles and fresh perspectives can help unlock a solution. 

5. Set aside dedicated time for creative thinking: Take time to get intense with creativity; prevent distractions and just immerse yourself in the problem as fully as you can with your team. Use techniques like brainstorming or the "Six Thinking Hats" to travel around the problem space and explore a wealth of angles. 

Remember, a persistent spirit and an open mind are key; so, keep experimenting with different approaches until you get that breakthrough. 

Watch as Professor Alan Dix explains important aspects of creativity and how to handle creative blocks: 

Read our piece, 10 Simple Ideas to Get Your Creative Juices Flowing . 

Watch as Professor Alan Dix explains the Six Thinking Hats ideation technique. 

Creative thinking is about coming up with new and innovative ideas by looking at problems from different angles—and imagining solutions that are truly fresh and unique. It takes an emphasis on divergent thinking to get “out there” and be original in the problem space. You can use techniques like brainstorming, mind mapping and free association to explore hordes of possibilities, many of which might be “hiding” in obscure corners of your—or someone on your team’s—imagination. 

Critical thinking is at the other end of the scale. It’s the convergent half of the divergent-convergent thinking approach. In that approach, once the ideation team have hauled in a good catch of ideas, it’s time for team members to analyze and evaluate these ideas to see how valid and effective each is. Everyone strives to consider the evidence, draw logical connections and eliminate any biases that could be creeping in to cloud judgments. Accuracy, sifting and refining are watchwords here. 

Watch as Professor Alan Dix explains divergent and convergent thinking: 

The tools you can use are in no short supply, and they’re readily available and inexpensive, too. Here are a few examples: 

Tools like mind maps are great ways to help you visualize ideas and make connections between them and elements within them. Try sketching out your thoughts and see how they relate to each other—you might discover unexpected gems, or germs of an idea that can splinter into something better, with more thought and development. 

The SCAMPER technique is another one you can try. It can help you catapult your mind into a new idea space as you Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse aspects of the problem you’re considering. 

The “5 Whys” technique is a good one to drill down to root causes with. Once you’ve spotted a problem, you can start working your way back to see what’s behind it. Then you do the same to work back to the cause of the cause. Keep going; usually five times will be enough to see what started the other problems as the root cause. 

Watch as the Father of UX Design, Don Norman explains the 5 Whys technique: 

Read all about SCAMPER in our topic definition of it. 

It’s natural for some things to get in the way of being creative in the face of a problem. It can be challenging enough to ideate creatively on your own, but it’s especially the case in group settings. Here are some common obstacles: 

1. Fear of failure or appearing “silly”: when people worry about making mistakes or sounding silly, they avoid taking risks and exploring new ideas. This fear stifles creativity. That’s why ideation sessions like bad ideas are so valuable—it turns this fear on its head. 

2. Rigid thinking: This can also raise itself as a high and thick barrier. If someone in an ideation session clings to established ways to approach problems (and potential solutions), it can hamper their ability to see different perspectives, let alone agree with them. They might even comment critically to dampen what might just be the brightest way forward. It takes an open mind and an awareness of one’s own bias to overcome this. 

3. Time pressure and resource scarcity: When a team has tight deadlines to work to, they may rush to the first workable solution and ignore a wide range of possibilities where the true best solution might be hiding. That’s why stakeholders and managers should give everyone enough time—as well as any needed tools, materials and support—to ideate and experiment. The best solution is in everybody’s interest, after all.  

It takes a few ingredients to get the environment just right for creative problem solving:  

Get in the mood for creativity: This could be a relaxing activity before you start your session, or a warm-up activity in the room. Then, later, encourage short breaks—they can rejuvenate the mind and help bring on fresh insights.  

Get the physical environment just right for creating problem solving: You and your team will want a comfortable and flexible workspace—preferably away from your workstations. Make sure the room is one where people can collaborate easily and also where they can work quietly. A meeting room is good as it will typically have room for whiteboards and comfortable space for group discussion. Note: you’ll also need sticky notes and other art supplies like markers. 

Make the atmosphere conducive for creative problem solving: Someone will need to play facilitator so everyone has some ground rules to work with. Encourage everyone to share ideas, that all ideas are valuable, and that egos and seniority have no place in the room. Of course, this may take some enforcement and repetition—especially as "louder" team members may try to dominate proceedings, anyway, and others may be self-conscious about sounding "ridiculous." 

Make sure you’ve got a diverse team: Diversity means different perspectives, which means richer and more innovative solutions can turn up. So, try to include individuals with different backgrounds, skills and viewpoints—sometimes, non-technical mindsets can spot ideas and points in a technical realm, which experienced programmers might miss, for instance. 

Watch our Master Class Harness Your Creativity To Design Better Products with Alan Dix, Professor, Author and Creativity Expert. 

Ideating alone? Watch as Professor Alan Dix gives valuable tips about how to nurture creativity: 

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Research plays a crucial role in any kind of creative problem solving, and in creative problem solving itself it’s about collecting information about the problem—and, by association, the users themselves. You and your team members need to have a well-defined grasp of what you’re facing before you can start reaching out into the wide expanses of the idea space.  

Research helps you lay down a foundation of knowledge and avoid reinventing the wheel. Also, if you study existing solutions and industry trends, you’ll be able to understand what has worked before and what hasn't.  

What’s more, research is what will validate the ideas that come out of your ideation efforts. From testing concepts and prototypes with real users, you’ll get precious input about your creative solutions so you can fine-tune them to be innovative and practical—and give users what they want in a way that’s fresh and successful. 

Watch as UX Strategist and Consultant, William Hudson explains important points about user research: 

First, it’s crucial for a facilitator to make sure the divergent stage of the creative problem solving is over and your team is on to the convergent stage. Only then should any analysis happen.  

If others are being critical of your creative solutions, listen carefully and stay open-minded. Look on it as a chance to improve, and don’t take it personally. Indeed, the session facilitator should moderate to make sure everyone understands the nature of constructive criticism.  

If something’s unclear, be sure to ask the team member to be more specific, so you can understand their points clearly. 

Then, reflect on what you’ve heard. Is it valid? Something you can improve or explain? For example, in a bad ideas session, there may be an aspect of your idea that you can develop among the “bad” parts surrounding it. 

So, if you can, clarify any misunderstandings and explain your thought process. Just stay positive and calm and explain things to your critic and other team member. The insights you’ve picked up may strengthen your solution and help to refine it. 

Last—but not least—make sure you hear multiple perspectives. When you hear from different team members, chances are you’ll get a balanced view. It can also help you spot common themes and actionable improvements you might make. 

Watch as Todd Zaki Warfel, Author, Speaker and Leadership Coach, explains how to present design ideas to clients, a valuable skill in light of discussing feedback from stakeholders. 

Lateral thinking is a technique where you approach problems from new and unexpected angles. It encourages you to put aside conventional step-by-step logic and get “out there” to explore creative and unorthodox solutions. Author, physician and commentator Edward de Bono developed lateral thinking as a way to help break free from traditional patterns of thought. 

In creative problem solving, you can use lateral thinking to come up with truly innovative ideas—ones that standard logical processes might overlook. It’s about bypassing these so you can challenge assumptions and explore alternatives that point you and your team to breakthrough solutions. 

You can use techniques like brainstorming to apply lateral thinking and access ideas that are truly “outside the box” and what your team, your brand and your target audience really need to work on. 

Professor Alan Dix explains lateral thinking in this video: 

1. Baer, J. (2012). Domain Specificity and The Limits of Creativity Theory . The Journal of Creative Behavior, 46(1), 16–29.   John Baer's influential paper challenged the notion of a domain-general theory of creativity and argued for the importance of considering domain-specific factors in creative problem solving. This work has been highly influential in shaping the understanding of creativity as a domain-specific phenomenon and has implications for the assessment and development of creativity in various domains. 

2. Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity . Creativity Research Journal, 24(1), 92–96.   Mark A. Runco and Gerard J. Jaeger's paper proposed a standard definition of creativity, which has been widely adopted in the field. They defined creativity as the production of original and effective ideas, products, or solutions that are appropriate to the task at hand. This definition has been influential in providing a common framework for creativity research and assessment. 

1. Fogler, H. S., LeBlanc, S. E., & Rizzo, B. (2014). Strategies for Creative Problem Solving (3rd ed.). Prentice Hall. 

This book focuses on developing creative problem-solving strategies, particularly in engineering and technical contexts. It introduces various heuristic problem-solving techniques, optimization methods, and design thinking principles. The authors provide a systematic framework for approaching ill-defined problems, generating and implementing solutions, and evaluating the outcomes. With its practical exercises and real-world examples, this book has been influential in equipping professionals and students with the skills to tackle complex challenges creatively. 

2. De Bono, E. (1985). Six Thinking Hats . Little, Brown and Company.   

Edward de Bono's Six Thinking Hats introduces a powerful technique for parallel thinking and decision-making. The book outlines six different "hats" or perspectives that individuals can adopt to approach a problem or situation from various angles. This structured approach encourages creative problem-solving by separating different modes of thinking, such as emotional, logical, and creative perspectives. De Bono's work has been highly influential in promoting lateral thinking and providing a practical framework for group problem solving. 

3. Osborn, A. F. (1963). Applied Imagination: Principles and Procedures of Creative Problem-Solving (3rd ed.). Charles Scribner's Sons.  

Alex F. Osborn's Applied Imagination is a pioneering work that introduced the concept of brainstorming and other creative problem-solving techniques. Osborn emphasized how important it is to defer judgment and generate a large quantity of ideas before evaluating them. This book laid the groundwork for many subsequent developments in the field of creative problem-solving, and it’s been influential in promoting the use of structured ideation processes in various domains. 

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What is the first stage in the creative problem-solving process?

• Implementation
• Idea Generation
• Problem Identification

Which technique is commonly used during the idea generation stage of creative problem-solving?

• Brainstorming
• Prototyping

What is the main purpose of the evaluation stage in creative problem-solving?

• To generate as many ideas as possible
• To implement the solution
• To assess the feasibility and effectiveness of ideas

In the creative problem-solving process, what often follows after implementing a solution?

• Testing and Refinement

Which stage in the creative problem-solving process focuses on generating multiple possible solutions?

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Literature on Creative Problem Solving

Here’s the entire UX literature on Creative Problem Solving by the Interaction Design Foundation, collated in one place:

Learn more about Creative Problem Solving

Take a deep dive into Creative Problem Solving with our course Creativity: Methods to Design Better Products and Services .

The overall goal of this course is to help you design better products, services and experiences by helping you and your team develop innovative and useful solutions. You’ll learn a human-focused, creative design process.

We’re going to show you what creativity is as well as a wealth of ideation methods ―both for generating new ideas and for developing your ideas further. You’ll learn skills and step-by-step methods you can use throughout the entire creative process. We’ll supply you with lots of templates and guides so by the end of the course you’ll have lots of hands-on methods you can use for your and your team’s ideation sessions. You’re also going to learn how to plan and time-manage a creative process effectively.

Most of us need to be creative in our work regardless of if we design user interfaces, write content for a website, work out appropriate workflows for an organization or program new algorithms for system backend. However, we all get those times when the creative step, which we so desperately need, simply does not come. That can seem scary—but trust us when we say that anyone can learn how to be creative­ on demand . This course will teach you ways to break the impasse of the empty page. We'll teach you methods which will help you find novel and useful solutions to a particular problem, be it in interaction design, graphics, code or something completely different. It’s not a magic creativity machine, but when you learn to put yourself in this creative mental state, new and exciting things will happen.

In the “Build Your Portfolio: Ideation Project” , you’ll find a series of practical exercises which together form a complete ideation project so you can get your hands dirty right away. If you want to complete these optional exercises, you will get hands-on experience with the methods you learn and in the process you’ll create a case study for your portfolio which you can show your future employer or freelance customers.

Your instructor is Alan Dix . He’s a creativity expert, professor and co-author of the most popular and impactful textbook in the field of Human-Computer Interaction. Alan has worked with creativity for the last 30+ years, and he’ll teach you his favorite techniques as well as show you how to make room for creativity in your everyday work and life.

You earn a verifiable and industry-trusted Course Certificate once you’ve completed the course. You can highlight it on your resume , your LinkedIn profile or your website .

All open-source articles on Creative Problem Solving

10 simple ideas to get your creative juices flowing.

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What Is Creative Thinking? Definition, Examples, and How to Showcase It During Your Job Search

Have you ever whipped up a delicious meal using random leftover ingredients? That silly example, friends, is creative thinking in action. In today's job market, where innovation is key, creative thinking is no longer just a bonus skill—it's a must-have.

But what exactly is the creative thinking definition? Why is creative thinking a good skill ? How can you showcase it to potential employers? We’ve got all the answers.

What is creative thinking?

Creative thinking is the ability to look at problems or situations from a fresh perspective. It involves thinking outside the box and coming up with unique, effective solutions. This skill is not limited to artistic fields but is essential in every profession, from business and science to technology and education. (Here are five ways to inject creativity into every single job —even ones that involve numbers.)

A creative thinker is someone who can adapt to changing circumstances and come up with original solutions. It's someone who’s curious, who asks questions and isn't afraid to try new things. They can see possibilities where others might see limitations, and they find joy in the process of exploration and discovery.

Apply your creative thinking skills to a job you love — check these amazing open jobs on The Muse and find the perfect fit for you »

Four different types of creative thinking

Creative thinking comes in various forms, each valuable in different contexts. Here are some key types of creative thinking:

1. Artistic creativity

This is likely the one that springs to mind first—it’s the ability to create something new and beautiful, whether it's a painting, a song, a book, or a well-designed website. Artistic creativity is crucial in fields like graphic design , advertising, and entertainment, where visual and auditory appeal play significant roles.

2. Analytical creativity

Analytical creativity is all about breaking down complex problems and finding innovative solutions through data, information, and logical thinking. It’s essential in fields like data science, engineering, and finance , where identifying patterns and making data-driven decisions can lead to significant advancements.

3. Lateral thinking

Lateral thinking involves looking at a problem from different angles and finding solutions that aren’t immediately obvious. This type of thinking is super important in roles that require problem-solving and innovation, such as product development, marketing, and management. It encourages thinking outside the box and finding creative ways to overcome challenges.

4. Divergent and convergent thinking

Divergent thinking is brainstorming a wide range of ideas, no matter how crazy and unusual they might seem at first. Convergent thinking, on the other hand, involves narrowing down these ideas to find the best possible solution. Both types are important in the creative process: divergent thinking sparks innovation, while convergent thinking refines and implements the ideas.

Examples of creative thinking

Now that we've explored the different types of creative thinking, let's see how these skills manifest:

Open-mindedness

This is the foundation of creative thinking. It's about being receptive to new ideas and new perspectives, even if they seem unconventional at first. For instance, in a team meeting, being open-minded might mean considering unconventional suggestions and exploring their potential before dismissing them.

Innovation and invention

Innovation involves creating new ideas, products, or methods, while invention is about bringing those ideas to life. Thinking creatively can be an asset in environments that encourage experimentation and risk-taking. An engineer who designs a groundbreaking app is a good example of this type of creative thinking.

Problem-solving

Problem-solving is a key aspect of creative thinking. It’s the ability to define a problem, create original solutions, and implement the best one. A project manager who overcomes a significant challenge by following a unique approach is showcasing creative problem-solving skills.

Collaborative thinking

Collaborative thinking involves working with others to generate and refine ideas. It requires communication, empathy, and the ability to build on others' input. For example, a creative thinker might lead a brainstorming session where team members feel encouraged to share their ideas, resulting in a collective, innovative solution.

Bonus tips to embrace your creative side

The more you learn, including outside your work environment, the more fodder you'll have for creative thinking. Take a look at these tips:

• Challenge yourself: Step outside your comfort zone! Try new hobbies , learn a new language, or a new instrument, or take a different route to work. Exposing yourself to new experiences sparks fresh ideas and helps you see the world from different perspectives.
• Embrace curiosity: Curiosity is the fuel that ignites creativity. Ask questions, explore different ideas, and be open to new information. Read books outside your usual genre, watch documentaries on unfamiliar topics, or start conversations with people from different backgrounds.
• Brainstorm like a boss: Sometimes the best ideas come from collaboration. Use brainstorming techniques like mind maps or group brainstorming sessions to generate a wide range of ideas. Don't be afraid to get a little silly—even weird ideas can spark something truly innovative.
• Turn obstacles into catalysts: Believe it or not, limitations can actually boost creativity . Think of a time you had to come up with a presentation using only 5 or 10 minutes. This challenge can force you to create unexpected solutions. So, the next time you face a constraint, see it as an opportunity to unleash your creative potential!

How to highlight your creative thinking during a job search

Employers look for creative thinkers because they can communicate ideas clearly and solve problems effectively. Now that you know the definition for creative thinking and its several types, it’s time to show you how to make this creative side stand out in your job search.

On your resume

When updating your resume , emphasize any creative projects or achievements. Detail the innovative solutions you've implemented and the impact they had. If you developed a new process that increased efficiency or created a marketing campaign that boosted engagement, these are perfect examples of creative thinking skills on a resume.

Using strong action verbs can make these contributions stand out. Try to use words like:

In your cover letter

Your cover letter is a great place to dive into specific examples of creative problem-solving. Describe situations where you faced a challenge and how a creative thought helped overcome them. If you found a unique way to market a product or solve a logistical issue, for example, these stories highlight your ability to think creatively.

It’s also important to personalize your cover letter to the job you're applying for by linking your creative thinking skills to the company's needs and goals. Explain how your ability to think creatively aligns with the job requirements and can help the company achieve its goals.

During interviews

In interviews , be ready to give concrete examples of your creative thinking in action. Discuss past experiences where your innovative ideas led to successful outcomes. Whether it was developing a new strategy, solving a complex problem, or improving a process, these examples will show your creative side.

Prepare to answer behavioral questions—those designed to evaluate how you handle some situations—with stories that highlight your creative problem-solving abilities. For example, if asked about a time you faced a significant challenge, describe how you used creativity and creative thinking to navigate the situation and achieve a positive result.

Put these tips into action! Read this to find your next career adventure: 16 High-Paying Jobs for Creative People in 2024

Table of Contents

What is creative problem-solving?

An introduction to creative problem-solving.

Creative problem-solving is an essential skill that goes beyond basic brainstorming . It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh perspectives becomes invaluable for individuals, businesses, and communities alike.

Importance of divergent and convergent thinking

At the heart of creative problem-solving lies the balance between divergent and convergent thinking. Divergent thinking encourages free-flowing, unrestricted ideation, leading to a plethora of potential solutions. Convergent thinking, on the other hand, is about narrowing down those options to find the most viable solution. This dual approach ensures both breadth and depth in the problem-solving process.

Emphasis on collaboration and diverse perspectives

No single perspective has a monopoly on insight. Collaborating with individuals from different backgrounds, experiences, and areas of expertise offers a richer tapestry of ideas. Embracing diverse perspectives not only broadens the pool of solutions but also ensures more holistic and well-rounded outcomes.

Nurturing a risk-taking and experimental mindset

The fear of failure can be the most significant barrier to any undertaking. It's essential to foster an environment where risk-taking and experimentation are celebrated. This involves viewing failures not as setbacks but as invaluable learning experiences that pave the way for eventual success.

The role of intuition and lateral thinking

Sometimes, the path to a solution is not linear. Lateral thinking and intuition allow for making connections between seemingly unrelated elements. These 'eureka' moments often lead to breakthrough solutions that conventional methods might overlook.

Stages of the creative problem-solving process

The creative problem-solving process is typically broken down into several stages. Each stage plays a crucial role in understanding, addressing, and resolving challenges in innovative ways.

Clarifying: Understanding the real problem or challenge

Before diving into solutions, one must first understand the problem at its core. This involves asking probing questions, gathering data, and viewing the challenge from various angles. A clear comprehension of the problem ensures that effort and resources are channeled correctly.

Ideating: Generating diverse and multiple solutions

Once the problem is clarified, the focus shifts to generating as many solutions as possible. This stage champions quantity over quality, as the aim is to explore the breadth of possibilities without immediately passing judgment.

Developing: Refining and honing promising solutions

With a list of potential solutions in hand, it's time to refine and develop the most promising ones. This involves evaluating each idea's feasibility, potential impact, and any associated risks, then enhancing or combining solutions to maximize effectiveness.

Implementing: Acting on the best solutions

Once a solution has been honed, it's time to put it into action. This involves planning, allocating resources, and monitoring the results to ensure the solution is effectively addressing the problem.

Techniques for creative problem-solving

Solving complex problems in a fresh way can be a daunting task to start on. Here are a few techniques that can help kickstart the process:

Brainstorming

Brainstorming is a widely-used technique that involves generating as many ideas as possible within a set timeframe. Variants like brainwriting (where ideas are written down rather than spoken) and reverse brainstorming (thinking of ways to cause the problem) can offer fresh perspectives and ensure broader participation.

Mind mapping

Mind mapping is a visual tool that helps structure information, making connections between disparate pieces of data. It is particularly useful in organizing thoughts, visualizing relationships, and ensuring a comprehensive approach to a problem.

SCAMPER technique

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts individuals to look at existing products, services, or processes in new ways, leading to innovative solutions.

Benefits of creative problem-solving

Creative problem-solving offers numerous benefits, both at the individual and organizational levels. Some of the most prominent advantages include:

Finding novel solutions to old problems

Traditional problems that have resisted conventional solutions often succumb to creative approaches. By looking at challenges from fresh angles and blending different techniques, we can unlock novel solutions previously deemed impossible.

Enhanced adaptability in changing environments

In our rapidly evolving world, the ability to adapt is critical. Creative problem-solving equips individuals and organizations with the agility to pivot and adapt to changing circumstances, ensuring resilience and longevity.

Building collaborative and innovative teams

Teams that embrace creative problem-solving tend to be more collaborative and innovative. They value diversity of thought, are open to experimentation, and are more likely to challenge the status quo, leading to groundbreaking results.

Fostering a culture of continuous learning and improvement

Creative problem-solving is not just about finding solutions; it's also about continuous learning and improvement. By encouraging an environment of curiosity and exploration, organizations can ensure that they are always at the cutting edge, ready to tackle future challenges head-on.

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What is Creative Thinking? Exploring the Definition

Annie Walls

Creative thinking is a valuable skill that allows individuals to approach problems and challenges in unique and innovative ways. It involves generating new ideas, making connections between seemingly unrelated concepts, and thinking outside of the box. In this article, we will explore the definition of creative thinking and its importance in various aspects of life. We will also discuss the characteristics of creative thinkers and the process they use to generate creative ideas.

Key Takeaways

• Creative thinking is a valuable skill that allows individuals to approach problems and challenges in unique and innovative ways.
• Creative thinkers possess certain characteristics such as curiosity, open-mindedness, and the ability to make connections between seemingly unrelated concepts.
• The creative thinking process involves several stages, including preparation, incubation, illumination, and verification.
• Practices for enhancing creative thinking include brainstorming, mind mapping, and engaging in activities that promote divergent thinking.
• Barriers to creative thinking can be overcome by cultivating a growth mindset, challenging assumptions, and embracing failure as a learning opportunity.

Understanding Creative Thinking

The importance of creative thinking.

Creative thinking is essential in today's rapidly changing world. With the constant advancements in technology and the increasing complexity of problems, the ability to think creatively has become a valuable skill. It allows individuals to approach challenges from different perspectives and come up with innovative solutions.

Creative thinkers are often able to see connections and patterns that others may overlook. They are not afraid to take risks and explore unconventional ideas. This mindset enables them to adapt to new situations and find unique opportunities.

In addition, creative thinking fosters a sense of curiosity and open-mindedness. It encourages individuals to question the status quo and challenge existing norms. By thinking outside the box, they can uncover new possibilities and push the boundaries of what is possible.

To cultivate creative thinking, it is important to create an environment that encourages experimentation and embraces failure. Providing opportunities for brainstorming, collaboration, and reflection can stimulate the creative process and inspire innovative thinking.

Remember, creative thinking is not limited to artists or designers. It is a valuable skill that can benefit individuals in all areas of life, from problem-solving to entrepreneurship.

Characteristics of Creative Thinkers

Creative thinkers possess a unique set of characteristics that distinguish them from others. These characteristics enable them to approach problems and situations in innovative and unconventional ways. Curiosity is one of the key traits of creative thinkers. They have a strong desire to explore and understand the world around them, constantly seeking new knowledge and experiences. Creative thinkers are also known for their flexibility . They are open to different perspectives and are willing to adapt their thinking and ideas based on new information or insights.

The Creative Thinking Process

The creative thinking process is a journey that involves exploring the unknown and embracing the possibility of the new. It is not a linear path but rather a cyclical progression that often includes the following steps:

• Preparation : Gathering information and materials, understanding the problem, and setting the stage for idea generation.
• Incubation : Allowing ideas to simmer subconsciously, often leading to unexpected connections and insights.
• Illumination : The 'aha' moment when a creative solution becomes clear, often occurring at unexpected times.
• Verification : Testing and refining the idea to ensure its viability and effectiveness.

Tip: Always allow time for incubation. The subconscious mind can work wonders in piecing together creative solutions when given the opportunity to reflect without pressure.

Creative thinking is not just about generating ideas; it's about cultivating an environment where those ideas can grow and evolve. It requires patience, openness to new experiences, and a willingness to take risks. By understanding and respecting the creative thinking process, individuals and organizations can foster a culture of innovation and continuous improvement.

Developing Creative Thinking Skills

Practices for enhancing creative thinking.

To enhance creative thinking, there are several practices that can be implemented. One important practice is to embrace curiosity . Curiosity fuels the exploration of new ideas and perspectives, allowing for the discovery of innovative solutions. Another practice is to encourage collaboration . Collaborating with others can lead to the exchange of diverse thoughts and insights, sparking creativity. Additionally, taking breaks and allowing for periods of rest can actually enhance creative thinking. Giving the mind time to relax and recharge can result in fresh perspectives and new ideas.

A bulleted list of practices for enhancing creative thinking:

• Embrace curiosity
• Encourage collaboration
• Take breaks

In addition to these practices, it is also important to create a supportive environment . Providing a safe and non-judgmental space for ideas to flourish can foster creative thinking. Finally, seeking inspiration from various sources can stimulate creativity. Exploring different art forms, reading books, or engaging in new experiences can spark innovative thinking.

Overcoming Barriers to Creative Thinking

In order to foster creative thinking, it is important to identify and overcome the barriers that can hinder the creative process. One common barrier is the fear of failure. Many individuals are afraid to take risks and try new ideas because they are afraid of making mistakes or being judged. It is important to create a supportive and non-judgmental environment where individuals feel comfortable taking risks and exploring new possibilities.

Another barrier to creative thinking is a lack of time and resources. In today's fast-paced world, it can be challenging to find the time and resources to dedicate to creative thinking. However, it is important to prioritize and make time for creative thinking activities. This can be done by setting aside dedicated time for brainstorming sessions or by incorporating creative thinking exercises into daily routines.

Additionally, a lack of inspiration or exposure to new ideas can also hinder creative thinking. It is important to seek out new experiences, perspectives, and sources of inspiration. This can be done through reading books, attending workshops or conferences, or engaging in conversations with people from different backgrounds and disciplines.

To overcome these barriers, it can be helpful to implement strategies such as:

• Encouraging a growth mindset that embraces failure as a learning opportunity.
• Providing access to resources and tools that support creative thinking.
• Creating a culture that values and rewards creativity.

Remember, overcoming barriers to creative thinking is essential for unlocking the full potential of individuals and organizations.

Applications of Creative Thinking

Creative thinking in problem solving.

Creative thinking plays a crucial role in problem solving. It allows individuals to approach problems from different perspectives and come up with innovative solutions. Thinking outside the box is a key aspect of creative problem solving, as it involves breaking away from conventional thinking patterns and exploring new possibilities. By embracing creativity, individuals can uncover unique insights and generate ideas that can lead to breakthrough solutions.

Creative Thinking in Innovation and Entrepreneurship

Innovation and entrepreneurship are closely intertwined with creative thinking. Creative thinking is essential for entrepreneurs and innovators to come up with groundbreaking ideas and solutions that can disrupt industries and create new opportunities. It involves thinking outside the box, challenging conventional wisdom, and exploring new possibilities.

One important aspect of creative thinking in innovation and entrepreneurship is the ability to identify and seize new opportunities. Entrepreneurs need to constantly scan the market, identify gaps and unmet needs, and develop innovative solutions to address them. This requires a keen sense of observation, a deep understanding of customer needs, and the ability to connect seemingly unrelated ideas.

Another key aspect of creative thinking in innovation and entrepreneurship is the ability to generate and develop innovative ideas. This involves brainstorming, ideation techniques, and the ability to think divergently. Entrepreneurs need to be able to generate a wide range of ideas, evaluate their feasibility, and develop them into viable business concepts.

Furthermore, creative thinking is crucial for evaluating new ideas. Entrepreneurs need to be able to critically analyze and evaluate the potential of new ideas, considering factors such as market demand, competition, scalability, and profitability. This requires a combination of analytical thinking and creative problem-solving skills.

To foster a culture of creative thinking in innovation and entrepreneurship, leaders need to create an environment that encourages and rewards creativity. This can be done through initiatives such as idea generation contests, innovation labs, and cross-functional collaboration. By fostering a culture of creative thinking, organizations can unlock the full potential of their employees and drive innovation and growth.

Creative thinking is a powerful tool that can be applied in various aspects of life. Whether it's problem-solving, brainstorming new ideas, or finding innovative solutions, creative thinking plays a crucial role. In today's fast-paced and competitive world, the ability to think creatively is highly valued. It can lead to breakthroughs, unique perspectives, and out-of-the-box solutions. At Keynote Speaker James Taylor, we understand the importance of creative thinking and its applications. As an internationally recognized leader in business creativity and innovation, James Taylor inspires and empowers individuals and organizations to tap into their creative potential. Visit our website to learn more about how creative thinking can transform your life and business. Be inspired and join us on the journey of unlocking your creative mind.

In conclusion, creative thinking is a vital skill that allows individuals to generate innovative ideas and solutions. It involves the ability to think outside the box, challenge conventional wisdom, and approach problems from different perspectives. Creativity is not limited to artists and designers; it is a valuable trait that can benefit individuals in various fields and industries. By fostering a culture of creativity and encouraging out-of-the-box thinking , organizations can unlock new opportunities and drive growth. So, embrace your creative side and unleash your potential!

Frequently Asked Questions

What is creative thinking.

Creative thinking is the ability to come up with new and innovative ideas, approaches, and solutions to problems. It involves thinking outside the box and challenging conventional ways of thinking.

Why is creative thinking important?

Creative thinking is important because it allows us to find unique and original solutions to problems, think critically, and adapt to new situations. It promotes innovation, fosters personal growth, and enhances problem-solving skills.

What are the characteristics of creative thinkers?

Creative thinkers are curious, open-minded, and willing to take risks. They have a strong imagination, are able to make connections between seemingly unrelated concepts, and are not afraid to challenge the status quo.

What is the creative thinking process?

The creative thinking process involves several stages, including preparation, incubation, illumination, and verification. During preparation, the individual gathers information and explores different perspectives. Incubation is a period of reflection and subconscious processing. Illumination is the moment of insight or the generation of new ideas. Verification involves evaluating and refining the ideas to determine their feasibility and effectiveness.

How can I enhance my creative thinking skills?

There are several practices that can help enhance creative thinking skills. These include engaging in activities that stimulate creativity, such as brainstorming, mind mapping, and free writing. It is also important to expose yourself to diverse experiences, seek out new perspectives, and embrace failure as a learning opportunity.

What are some common barriers to creative thinking?

Common barriers to creative thinking include fear of failure, self-doubt, conformity, and a rigid mindset. These barriers can limit our ability to think outside the box and explore new possibilities. Overcoming these barriers requires cultivating a growth mindset, embracing uncertainty, and challenging limiting beliefs.

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High Performance. Innovation. Leadership.

What is Creative Problem Solving?

“Every problem is an opportunity in disguise.” — John Adams

Imagine if you come up with new ideas and solve problems better, faster, easier?

Imagine if you could easily leverage the thinking from multiple experts and different points of view?

That’s the promise and the premise of Creative Problem Solving.

As Einstein put it, “Creativity is intelligence having fun.”

Creative problem solving is a systematic approach that empowers individuals and teams to unleash their imagination , explore diverse perspectives, and generate innovative solutions to complex challenges.

Throughout my years at Microsoft, I’ve used variations of Creative Problem Solving to tackle big, audacious challenges and create new opportunities for innovation.

I this article, I walkthrough the original Creative Problem Solving process and variations so that you can more fully appreciate the power of the process and how it’s evolved over the years.

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Innovation is a Team Sport What is Creative Problem Solving? What is the Creative Problem Solving Process? Variations of Creative Problem Solving Osborn-Parnes Creative Problem Solving Criticisms of Creative Problem Solving Creative Problem Solving 21st Century FourSight Thinking Profiles Basadur’s Innovative Process Synetics SCAMPER Design Thinking

Innovation is a Team Sport

Recognizing that innovation is a team sport , I understood the importance of equipping myself and my teams with the right tools for the job.

By leveraging different problem-solving approaches, I have been able to navigate complex landscapes , think outside the box, and find unique solutions.

Creative Problem Solving has served as a valuable compass , guiding me to explore uncharted territories and unlock the potential for groundbreaking ideas.

With a diverse set of tools in my toolbox, I’ve been better prepared to navigate the dynamic world of innovation and contribute to the success and amplify impact for many teams and many orgs for many years.

By learning and teaching Creative Problem Solving we empower diverse teams to appreciate and embrace cognitive diversity to solve problems and create new opportunities with skill.

Creative problem solving is a mental process used to find original and effective solutions to problems.

It involves going beyond traditional methods and thinking outside the box to come up with new and innovative approaches.

Here are some key aspects of creative problem solving:

• Divergent Thinking : This involves exploring a wide range of possibilities and generating a large number of ideas, even if they seem unconventional at first.
• Convergent Thinking : Once you have a pool of ideas, you need to narrow them down and select the most promising ones. This requires critical thinking and evaluation skills.
• Process : There are various frameworks and techniques that can guide you through the creative problem-solving process. These can help you structure your thinking and increase your chances of finding innovative solutions.

Benefits of Creative Problem Solving:

• Finding New Solutions : It allows you to overcome challenges and achieve goals in ways that traditional methods might miss.
• Enhancing Innovation : It fosters a culture of innovation and helps organizations stay ahead of the curve.
• Improved Adaptability : It equips you to handle unexpected situations and adapt to changing circumstances.
• Boosts Confidence: Successfully solving problems with creative solutions can build confidence and motivation.

Here are some common techniques used in creative problem solving:

• Brainstorming : This is a classic technique where you generate as many ideas as possible in a short period of time.
• SCAMPER: This is a framework that prompts you to consider different ways to Substitute, Combine, Adapt, Magnify/Minify, Put to other uses, Eliminate, and Rearrange elements of the problem.
• Mind Mapping: This technique involves visually organizing your ideas and connections between them.
• Lateral Thinking: This approach challenges you to look at the problem from different angles and consider unconventional solutions.

Creative problem solving is a valuable skill for everyone, not just artists or designers.

You can apply it to all aspects of life, from personal challenges to professional endeavors.

What is the Creative Problem Solving Process?

The Creative Problem Solving (CPS) framework is a systematic approach for generating innovative solutions to complex problems.

It’s effectively a process framework.

It provides a structured process that helps individuals and teams think creatively, explore possibilities, and develop practical solutions.

The Creative Problem Solving process framework typically consists of the following stages:

• Clarify : In this stage, the problem or challenge is clearly defined, ensuring a shared understanding among participants. The key objectives, constraints, and desired outcomes are identified.
• Generate Ideas : During this stage, participants engage in divergent thinking to generate a wide range of ideas and potential solutions. The focus is on quantity and deferring judgment, encouraging free-flowing creativity.
• Develop Solutions : In this stage, the generated ideas are evaluated, refined, and developed into viable solutions. Participants explore the feasibility, practicality, and potential impact of each idea, considering the resources and constraints at hand.
• Implement : Once a solution or set of solutions is selected, an action plan is developed to guide the implementation process. This includes defining specific steps, assigning responsibilities, setting timelines, and identifying the necessary resources.
• Evaluate : After implementing the solution, the outcomes and results are evaluated to assess the effectiveness and impact. Lessons learned are captured to inform future problem-solving efforts and improve the process.

Throughout the Creative Problem Solving framework, various creativity techniques and tools can be employed to stimulate idea generation, such as brainstorming, mind mapping, SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse), and others.

These techniques help break through traditional thinking patterns and encourage novel approaches to problem-solving.

What are Variations of the Creative Problem Solving Process?

There are several variations of the Creative Problem Solving process, each emphasizing different steps or stages.

Here are five variations that are commonly referenced:

• Osborn-Parnes Creative Problem Solving : This is one of the earliest and most widely used versions of Creative Problem Solving. It consists of six stages: Objective Finding, Fact Finding, Problem Finding, Idea Finding, Solution Finding, and Acceptance Finding. It follows a systematic approach to identify and solve problems creatively.
• Creative Problem Solving 21st Century : Creative Problem Solving 21st Century, developed by Roger Firestien, is an innovative approach that empowers individuals to identify and take action towards achieving their goals, wishes, or challenges by providing a structured process to generate ideas, develop solutions, and create a plan of action.
• FourSight Thinking Profiles : This model introduces four stages in the Creative Problem Solving process: Clarify, Ideate, Develop, and Implement. It emphasizes the importance of understanding the problem, generating a range of ideas, developing and evaluating those ideas, and finally implementing the best solution.
• Basadur’s Innovative Process : Basadur’s Innovative Process, developed by Min Basadur, is a systematic and iterative process that guides teams through eight steps to effectively identify, define, generate ideas, evaluate, and implement solutions, resulting in creative and innovative outcomes.
• Synectics : Synectics is a Creative Problem Solving variation that focuses on creating new connections and insights. It involves stages such as Problem Clarification, Idea Generation, Evaluation, and Action Planning. Synectics encourages thinking from diverse perspectives and applying analogical reasoning.
• SCAMPER : SCAMPER is an acronym representing different creative thinking techniques to stimulate idea generation. Each letter stands for a strategy: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange. SCAMPER is used as a tool within the Creative Problem Solving process to generate innovative ideas by applying these strategies.
• Design Thinking : While not strictly a variation of Creative Problem Solving, Design Thinking is a problem-solving approach that shares similarities with Creative Problem Solving. It typically includes stages such as Empathize, Define, Ideate, Prototype, and Test. Design Thinking focuses on understanding users’ needs, ideating and prototyping solutions, and iterating based on feedback.

These are just a few examples of variations within the Creative Problem Solving framework. Each variation provides a unique perspective on the problem-solving process, allowing individuals and teams to approach challenges in different ways.

Osborn-Parnes Creative Problem Solving (CPS)

The original Creative Problem Solving (CPS) process, developed by Alex Osborn and Sidney Parnes, consists of the following steps:

• Objective Finding : In this step, the problem or challenge is clearly defined, and the objectives and goals are established. It involves understanding the problem from different perspectives, gathering relevant information, and identifying the desired outcomes.
• Fact Finding : The objective of this step is to gather information, data, and facts related to the problem. It involves conducting research, analyzing the current situation, and seeking a comprehensive understanding of the factors influencing the problem.
• Problem Finding : In this step, the focus is on identifying the root causes and underlying issues contributing to the problem. It involves reframing the problem, exploring it from different angles, and asking probing questions to uncover insights and uncover potential areas for improvement.
• Idea Finding : This step involves generating a wide range of ideas and potential solutions. Participants engage in divergent thinking techniques, such as brainstorming, to produce as many ideas as possible without judgment or evaluation. The aim is to encourage creativity and explore novel possibilities.
• Solution Finding : After generating a pool of ideas, the next step is to evaluate and select the most promising solutions. This involves convergent thinking, where participants assess the feasibility, desirability, and viability of each idea. Criteria are established to assess and rank the solutions based on their potential effectiveness.
• Acceptance Finding : In this step, the selected solution is refined, developed, and adapted to fit the specific context and constraints. Strategies are identified to overcome potential obstacles and challenges. Participants work to gain acceptance and support for the chosen solution from stakeholders.
• Solution Implementation : Once the solution is finalized, an action plan is developed to guide its implementation. This includes defining specific steps, assigning responsibilities, setting timelines, and securing the necessary resources. The solution is put into action, and progress is monitored to ensure successful execution.
• Monitoring and Evaluation : The final step involves tracking the progress and evaluating the outcomes of the implemented solution. Lessons learned are captured, and feedback is gathered to inform future problem-solving efforts. This step helps refine the process and improve future problem-solving endeavors.

The CPS process is designed to be iterative and flexible, allowing for feedback loops and refinement at each stage. It encourages collaboration, open-mindedness, and the exploration of diverse perspectives to foster creative problem-solving and innovation.

Criticisms of the Original Creative Problem Solving Approach

While Osborn-Parnes Creative Problem Solving is a widely used and effective problem-solving framework, it does have some criticisms, challenges, and limitations.

These include:

• Linear Process : CPS follows a structured and linear process, which may not fully capture the dynamic and non-linear nature of complex problems.
• Overemphasis on Rationality : CPS primarily focuses on logical and rational thinking, potentially overlooking the value of intuitive or emotional insights in the problem-solving process.
• Limited Cultural Diversity : The CPS framework may not adequately address the cultural and contextual differences that influence problem-solving approaches across diverse groups and regions.
• Time and Resource Intensive : Implementing the CPS process can be time-consuming and resource-intensive, requiring significant commitment and investment from participants and organizations.
• Lack of Flexibility : The structured nature of CPS may restrict the exploration of alternative problem-solving methods, limiting adaptability to different situations or contexts.
• Limited Emphasis on Collaboration : Although CPS encourages group participation, it may not fully leverage the collective intelligence and diverse perspectives of teams, potentially limiting the effectiveness of collaborative problem-solving.
• Potential Resistance to Change : Organizations or individuals accustomed to traditional problem-solving approaches may encounter resistance or difficulty in embracing the CPS methodology and its associated mindset shift.

Despite these criticisms and challenges, the CPS framework remains a valuable tool for systematic problem-solving.

Adapting and supplementing it with other methodologies and approaches can help overcome some of its limitations and enhance overall effectiveness.

Creative Problem Solving 21st Century

Roger Firestien is a master facilitator of the Creative Problem Solving process. He has been using it, studying it, researching it, and teaching it for 40 years.

According to him, the 21st century requires a new approach to problem-solving that is more creative and innovative.

He has developed a program that focuses on assisting facilitators of the Creative Problem Solving Process to smoothly and confidently transition from one stage to the next in the Creative Problem Solving process as well as learn how to talk less and accomplish more while facilitating Creative Problem Solving.

Creative Problem Solving empowers individuals to identify and take action towards achieving their goals, manifesting their aspirations, or addressing challenges they wish to overcome.

Unlike approaches that solely focus on problem-solving, CPS recognizes that the user’s objective may not necessarily be framed as a problem. Instead, CPS supports users in realizing their goals and desires, providing a versatile framework to guide them towards success.

Why Creative Problem Solving 21st Century?

Creative Problem Solving 21st Century addresses challenges with the original Creative Problem Solving method by adapting it to the demands of the modern era. Roger Firestien recognized that the 21st century requires a new approach to problem-solving that is more creative and innovative.

The Creative Problem Solving 21st Century program focuses on helping facilitators smoothly transition between different stages of the problem-solving process. It also teaches them how to be more efficient and productive in their facilitation by talking less and achieving more results.

Unlike approaches that solely focus on problem-solving, Creative Problem Solving 21st Century acknowledges that users may not always frame their objectives as problems. It recognizes that individuals have goals, wishes, and challenges they want to address or achieve. Creative Problem Solving provides a flexible framework to guide users towards success in realizing their aspirations.

Creative Problem Solving 21st Century builds upon the foundational work of pioneers such as Osborn, Parnes, Miller, and Firestien. It incorporates practical techniques like PPC (Pluses, Potentials, Concerns) and emphasizes the importance of creative leadership skills in driving change.

Stages of the Creative Problem Solving 21st Century

• Clarify the Problem
• Generate Ideas
• Develop Solutions
• Plan for Action

Steps of the Creative Problem Solving 21st Century

Here are stages and steps of the Creative Problem Solving 21st Century per Roger Firestien:

CLARIFY THE PROBLEM

Start here when you are looking to improve, create, or solve something. You want to explore the facts,  feelings and data around it. You want to find the best problem to solve.

IDENTIFY GOAL, WISH OR CHALLENGE Start with a goal, wish or challenge that begins with the phrase: “I wish…” or “It would be great if…”

Diverge : If you are not quite clear on a goal then create, invent, solve or improve.

Converge : Select the goal, wish or challenge on which you have Ownership, Motivation and a need for Imagination.

GATHER DATA

Diverge : What is a brief history of your goal, wish or challenge? What have you already thought of or tried? What might be your ideal goal?

Converge : Select the key data that reveals a new insight into the situation or that is important to consider throughout the remainder of the process.

Diverge : Generate many questions about your goal, wish or challenge. Phrase your questions beginning with: “How to…?” “How might…?” “What might be all the ways to…?” Try turning your key data into questions that redefine the goal, wish or challenge.

• Mark the “HITS” : New insight. Promising direction. Nails it! Feels good in your gut.
• Group the related “HITS” together.
• Restate the cluster . “How to…” “What might be all the…”

GENERATE IDEAS

Start here when you have a clearly defined problem and you need ideas to solve it. The best way to create great ideas is to generate LOTS of ideas. Defer judgment. Strive for quantity. Seek wild & unusual ideas. Build on other ideas.

Diverge : Come up with at least 40 ideas for solving your problem. Come up with 40 more. Keep going. Even as you see good ideas emerge, keep pushing for novelty. Stretch!

• Mark the “HITS”: Interesting, Intriguing, Useful, Solves the problem. Sparkles at you.
• Restate the cluster with a verb phrase.

DEVELOP SOLUTIONS

Start here when you want to turn promising ideas into workable solutions.

DEVELOP YOUR SOLUTION Review your clusters of ideas and blend them into a “story.” Imagine in detail what your solution would look like when it is implemented.

Begin your solution story with the phrase, “What I see myself doing is…”

PPCo EVALUATION

PPCo stands for Pluses, Potentials, Concerns and Overcome concerns

Review your solution story .

• List the PLUSES or specific strengths of your solution.
• List the POTENTIALS of your solution. What might be the result if you were to implement your idea?
• Finally, list your CONCERNS about the solution. Phrase your concerns beginning with “How to…”
• Diverge and generate ideas to OVERCOME your concerns one at a time until they have all been overcome
• Converge and select the best ideas to overcome your concerns. Use these ideas to improve your solution.

PLAN FOR ACTION

Start here when you have a solution and need buy-in from others. You want to create a detailed plan of action to follow.

Diverge : List all of the actions you might take to implement your solution.

• What might you do to make your solution easy to understand?
• What might you do to demonstrate the advantages of your solution?
• How might you gain acceptance of your solution?
• What steps might you take to put your solution into action?

Converge : Select the key actions to implement your solution. Create a plan, detailing who does what by when.

Credits for the Creative Problem Solving 21st Century

Creative Problem Solving – 21st Century is based on the work of: Osborn, A.F..(1953). Applied Imagination: Principles and procedures of Creative Problem Solving. New York: Scribner’s. Parnes, S.J, Noller, R.B & Biondi, A. (1977). Guide to Creative Action. New York: Scribner’s. Miller, B., Firestien, R., Vehar, J. Plain language Creative Problem-Solving Model, 1997. Puccio, G.J., Mance, M., Murdock, M.C. (2010) Creative Leadership: Skills that drive change. (Second Edition), Sage Publications, Thousand Oaks, CA. Miller, B., Vehar J., Firestien, R., Thurber, S. Nielsen, D. (2011) Creativity Unbound: An introduction to creative process. (Fifth Edition), Foursight, LLC., Evanston, IL. PPC (Pluses, Potentials & Concerns) was invented by Diane Foucar-Szocki, Bill Shepard & Roger Firestien in 1982

Where to Go for More on Creative Problem Solving 21st Century

Here are incredible free resources to ramp up on Creative Problem Solving 21st Century:

• PDF of Creative Problem Solving 21st Edition (RogerFirestien.com)
• PDF Worksheets for Creative Problem Solving (RogerFirestien.com)
• Video: Roger Firestien on 40 Years of Creative Problem Solving

Video Walkthroughs

• Video 1: Introduction to Creative Problem Solving
• Video 2: Identify your Goal/Wish/Challenge
• Video 3: Gather Data
• Video 4: Clarify the Problem: Creative Questions
• Video 5: Clarify the Problem: Why? What’s Stopping Me?
• Video 6: Selecting the Best Problem
• Video 7: How to do a Warm-up
• Video 8: Generate Ideas: Sticky Notes + Forced Connections
• Video 9: Generate Ideas: Brainwriting
• Video 10: Selecting the Best Ideas
• Video 11: Develop Solutions: PPCO
• Video 12: Generating Action Steps
• Video 13: Create Your Action Plan
• Video 14: CPS: The Whole Process

FourSight Thinking Profiles

The FourSight Thinking Skills Profile is an assessment tool designed to measure an individual’s thinking preferences and skills.

It focuses on four key thinking styles or stages that contribute to the creative problem-solving process.

The assessment helps individuals and teams understand their strengths and areas for development in each of these stages.

Why FourSight Thinking Profiles?

The FourSight method was necessary to address certain limitations or challenges that were identified in the original CPS method.

• Thinking Preferences : The FourSight model recognizes that individuals have different thinking preferences or cognitive styles. By understanding and leveraging these preferences, the FourSight method aims to optimize idea generation and problem-solving processes within teams and organizations.
• Overemphasis on Ideation : While ideation is a critical aspect of CPS, the original method sometimes focused too heavily on generating ideas without adequate attention to other stages, such as problem clarification, solution development, and implementation. FourSight offers a more balanced approach across all stages of the CPS process.
• Enhanced Problem Definition : FourSight places a particular emphasis on the Clarify stage, which involves defining the problem or challenge. This is an important step to ensure that the problem is well-understood and properly framed before proceeding to ideation and solution development.
• Research-Based Approach : The development of FourSight was influenced by extensive research on thinking styles and creativity. By incorporating these research insights into the CPS process, FourSight provides a more evidence-based and comprehensive approach to creative problem-solving.

Stages of FourSight Creative Problem Solving

FourSight Creative Problem Solving consists of four thinking stages, each associated with a specific thinking preference:

• Clarify : In this stage, the focus is on gaining a clear understanding of the problem or challenge. Participants define the problem statement, gather relevant information, and identify the key objectives and desired outcomes. This stage involves analytical thinking and careful examination of the problem’s context and scope.
• Ideate : The ideation stage involves generating a broad range of ideas and potential solutions. Participants engage in divergent thinking, allowing for a free flow of creativity and encouraging the exploration of unconventional possibilities. Various brainstorming techniques and creativity tools can be utilized to stimulate idea generation.
• Develop : Once a pool of ideas has been generated, the next stage is to develop and refine the selected ideas. Participants shift into a convergent thinking mode, evaluating and analyzing the feasibility, practicality, and potential impact of each idea. The emphasis is on refining and shaping the ideas into viable solutions.
• Implement : The final stage is focused on implementing the chosen solution. Participants develop an action plan, define specific steps and timelines, assign responsibilities, and identify the necessary resources. This stage requires practical thinking and attention to detail to ensure the successful execution of the solution.

Throughout the FourSight framework, it is recognized that individuals have different thinking preferences. Some individuals naturally excel in the Clarify stage, while others thrive in Ideate, Develop, or Implement.

By understanding these preferences, the FourSight framework encourages collaboration and diversity of thinking styles, ensuring a well-rounded approach to problem-solving and innovation.

The FourSight process can be iterative, allowing for feedback loops and revisiting previous stages as needed. It emphasizes the importance of open communication, respect for different perspectives, and leveraging the collective intelligence of a team to achieve optimal results.

4 Thinking Profiles in FourSight

In the FourSight model, there are four preferences that individuals can exhibit. These preferences reflect where individuals tend to focus their energy and time within the creative problem-solving process.

The four preferences in FourSight are:

• Clarifier : Individuals with a Clarifier preference excel in the first stage of the creative problem-solving process, which is about gaining clarity and understanding the problem. They are skilled at asking questions, gathering information, and analyzing data to define the problem accurately.
• Ideator : Individuals with an Ideator preference thrive in the second stage, which involves generating a wide range of ideas. They are imaginative thinkers who excel at brainstorming, thinking outside the box, and generating creative solutions. Ideators are known for their ability to explore multiple perspectives and come up with diverse ideas.
• Developer : Individuals with a Developer preference excel in the third stage of the process, which focuses on refining and developing ideas. They are skilled at evaluating ideas, analyzing their feasibility, and transforming them into actionable plans or solutions. Developers excel in taking promising ideas and shaping them into practical and effective strategies.
• Implementer : Individuals with an Implementer preference shine in the final stage of the process, which is about planning for action and executing the chosen solution. Implementers are skilled at organizing tasks, creating action plans, and ensuring successful implementation. They focus on turning ideas into tangible outcomes and are known for their ability to execute projects efficiently.

It’s important to note that while individuals may have a primary preference, everyone is capable of participating in all stages of the creative problem-solving process.

However, the FourSight model suggests that individuals tend to have a natural inclination or preference towards one or more of these stages. Understanding one’s preferences can help individuals leverage their strengths and work effectively in a team by appreciating the diversity of thinking preferences.

Right Hand vs. Left Hand

The FourSight model is a way to understand how people approach the creative process. It measures our preferences for different stages of creativity.

A good analogy for this is writing with your right or left hand. Think about writing with your right or left hand. Most of us have a dominant hand that we use for writing. It’s the hand we’re most comfortable with and it comes naturally to us. But it doesn’t mean we can’t write with our non-dominant hand. We can still do it, but it requires more effort and focus.

Similarly, in the creative process, we have preferred stages or parts that we enjoy and feel comfortable in. These are our peak preferences. However, it doesn’t mean we can’t work on the other stages. We can make a conscious effort to spend time and work on those stages, even if they don’t come as naturally to us.

Combinations of FourSight Profiles

Your FourSight profile is determined by four scores that represent your preferences in the creative process. Your profile reveals where you feel most energized and where you may struggle.

If you have a single peak in your profile, refer back to the description of that preference. If you have two or more peaks, continue reading to understand your tendencies when engaging in any kind of innovation.

Here are how the combinations show up, along with their labels:

2-Way Combinations

• High Clarifier & High Ideator = “Early Bird
• High Clarifier & High Developer = “Analyst”
• High Clarifier & High Implementer = “Accelerator”
• High Ideator & High Developer = “Theorist”
• High Ideator & High Implementer = “Driver”
• High Developer & High Implementer = “Finisher”

3-Way Combinations

• High Clarifier, Ideator & Developer = “Hare”
• High Clarifier, Ideator & Implementer = “Idea Broker”
• High Clarifier, Developer & Implementer = “Realist”
• High Ideator, Developer & Implementer = “Optimist”

4-Way Combination Nearly Equal for All Four Preferences = “Integrator”

Where to Go for More On FourSight

• FourSight Home
• FourSight Thinking Profile Interpretive Guide PDF
• FourSight Technical Manual PDF

Basadur’s Innovative Process

The Simplex Process, developed by management and creativity expert Min Basadur, gained recognition through his influential book “The Power of Innovation” published in 1995.

It consists of a sequence of eight steps organized into three distinct stages:

• Problem Formulation
• Solution Formulation
• Solution Implementation

You might hear Bsadur’s Innovative Process referred to by a few variations:

• Simplex Creative Problem Solving
• Basadur SIMPLEX Problem Solving Process
• Basadur System of innovation and creative problem solving
• Simplexity Thinking Process

What is Basadur’s Innovative Process

Here is how Basadur.com explains Basadur’s Innovation Process :

“The Basadur Innovation Process is an innovative thinking & creative problem solving process that separates innovation into clearly-defined steps, to take you from initial problem-finding right through to implementing the solutions you’ve created.

Its beauty is that it enables everyone to participate in an unbiased, open-minded way.

In the absence of negativity, people can think clearly and logically, building innovation confidence. A wide range of ideas can be proposed and the best ones selected, refined and executed in a spirit of openness and collaboration.

“That’s a great idea, but…”

How often have you heard this phrase? In most group decision-making processes, ideas are killed off before they’ve even got off the ground. With The Basadur Process on the other hand, judgment is deferred. Put simply, opinions on ideas don’t get in the way of ideas.”

3 Phases and 8 Steps of Basadur’s Innovative Process

The Basadur’s Innovative Process consists of three phases, subdivided into eight steps:

Phase 1: Problem Formulation

Problem Formulation : This phase focuses on understanding and defining the problem accurately. It involves the following steps:

• Step 1 : Problem Finding . Actively anticipate and seek out problems, opportunities, and possibilities. Maintain an open mind and view problems as opportunities for proactive resolution. Identify fuzzy situations and recognize that they can open new doors.
• Step 2 : Fact Finding . Gather relevant information and facts related to the fuzzy situation. Seek multiple viewpoints, challenge assumptions, listen to others, and focus on finding the truth rather than personal opinions. Utilize different lines of questioning to clarify the situation.
• Step 3 : Problem Definition . Define the problem accurately and objectively. View the problem from different angles and consider new perspectives. Uncover fresh challenges and recognize that the perceived problem might not be the real issue.

Phase 2: Solution Formulation

Solution Formulation . Once the problem is well-defined, this phase revolves around generating and evaluating potential solutions.  The steps involved are:

• Step 4 : Idea Finding . Generate ideas to solve the defined problem. Continuously seek more and better ideas, build upon half-formed ideas, and consider ideas from others. Fine-tune seemingly radical or impossible ideas to make them workable solutions.
• Step 5 : Evaluate & Select . Evaluate and select the most promising ideas to convert them into practical solutions. Consider multiple criteria in an unbiased manner, creatively improve imperfect solutions, and re-evaluate them.

Phase 3: Solution Implementation

Solution Implementation . In the final phase, the focus shifts to implementing and executing the selected solution effectively. The steps in this phase include:

• Step 6 : Plan Devise specific measures and create a concrete plan for implementing the chosen solution. Visualize the end result and motivate others to participate and support the plan.
• Step 7 : Acceptance Gain acceptance for the solutions and plans. Communicate the benefits of the solution to others, address potential concerns, and continuously revise and improve the solution to minimize resistance to change.
• Step 8 : Action Implement the solutions and put the plan into action. Avoid getting stuck in unimportant details, adapt the solutions to specific circumstances, and garner support for the change. Emphasize the need for follow-up to ensure lasting and permanent changes.

The SIMPLEX process recognizes that implementing a solution can reveal new problems, opportunities, and possibilities, leading back to Step 1 and initiating the iterative problem-solving and innovation cycle again.

Where to Go for More on Basadur’s Innovation Process

• Basadur’s Innovative Process Home
• Simplexity Thinking Explained
• Ambasadur Affiliate Program

Synectics is a problem-solving and creative thinking approach that emphasizes the power of collaboration, analogy, and metaphorical thinking. It was developed in the 1960s by George M. Prince and William J.J. Gordon.

Synectics is based on the belief that the most innovative ideas and solutions arise from the integration of diverse perspectives and the ability to make connections between seemingly unrelated concepts.

The Story of Synetics

Here is the story of Syentics according to SyneticsWorld.com:

“Back in the 1950s, our founders Bill Gordon, George Prince and their team studied thousands of hours of tape recorded innovation sessions to find the answer to

‘What is really going on between the people in the group to help them create and implement successfully?’

They called the answer the Synectics Creative-Problem-Solving Methodology, which has expanded into the Synecticsworld’s expertise on how people work creatively and collaboratively to create innovative solutions to some of the world’s most difficult challenges.

The unique Synecticsworld innovation process to the art of problem solving has taken us to many different destinations. We have worked on assignments in both the public and private sectors, in product and service innovation, business process improvement, cost reduction and the reinvention of business models and strategies.

It is our on-going goal to guide and inspire our clients to engage the Synectics innovation process to create innovative ideas, innovative solutions, and activate new, powerful, and innovative solutions.”

Why Synetics?

Synectics addresses challenges of the original Creative Problem Solving process by introducing a unique set of tools and techniques that foster creative thinking and overcome mental barriers.

Here’s how Synectics addresses some common challenges of the original Creative Problem Solving process:

• Breaking Mental Barriers : Synectics recognizes that individuals often have mental blocks and preconceived notions that limit their thinking. It tackles this challenge by encouraging the use of analogies, metaphors, and connections to break through these barriers. By exploring unrelated concepts and drawing parallels, participants can generate fresh perspectives and innovative solutions.
• Promoting Divergent Thinking : The original CPS process may sometimes struggle to foster a truly divergent thinking environment where participants feel comfortable expressing unconventional ideas. Synectics creates a safe and non-judgmental space for participants to freely explore and share their thoughts, regardless of how unusual or unconventional they may seem. This encourages a wider range of ideas and increases the potential for breakthrough solutions.
• Enhancing Collaboration : Synectics emphasizes the power of collaboration and the integration of diverse perspectives. It recognizes that innovation often emerges through the interaction of different viewpoints and experiences. By actively engaging participants in collaborative brainstorming sessions and encouraging them to build upon each other’s ideas, Synectics enhances teamwork and collective problem-solving.
• Stimulating Creative Connections : While the original CPS process focuses on logical problem-solving techniques, Synectics introduces the use of analogy and metaphorical thinking. By encouraging participants to find connections between seemingly unrelated concepts, Synectics stimulates creative thinking and opens up new possibilities. This approach helps overcome fixed thinking patterns and encourages participants to explore alternative perspectives and solutions.
• Encouraging Unconventional Solutions : Synectics acknowledges that unconventional ideas can lead to breakthrough solutions. It provides a framework that supports the exploration of unorthodox approaches and encourages participants to think beyond traditional boundaries. By challenging the status quo and embracing innovative thinking, Synectics enables the generation of unique and impactful solutions.

Synectics complements and expands upon the original CPS process by offering additional tools and techniques that specifically address challenges related to mental barriers, divergent thinking, collaboration, creative connections, and unconventional solutions.

It provides a structured approach to enhance creativity and problem-solving in a collaborative setting.

Synetic Sessions

In the Synectics process, individuals or teams engage in structured brainstorming sessions, often referred to as “synectic sessions.”

These sessions encourage participants to think beyond conventional boundaries and explore novel ways of approaching a problem or challenge.

The approach involves creating an open and non-judgmental environment where participants feel free to express their ideas and build upon each other’s contributions.

Synectics incorporates the use of analogies and metaphors to stimulate creative thinking. Participants are encouraged to make connections between unrelated concepts, draw parallels from different domains, and explore alternative perspectives.

This approach helps to break mental barriers, unlock new insights, and generate innovative ideas.

Steps of the Synetics Process

The Synectics process typically involves the following steps:

• Problem Identification : Clearly defining the problem or challenge that needs to be addressed.
• Idea Generation: Engaging in brainstorming sessions to generate a wide range of ideas, including both conventional and unconventional ones.
• Analogy and Metaphor Exploration : Encouraging participants to explore analogies, metaphors, and connections to stimulate new ways of thinking about the problem.
• Idea Development: Refining and developing the most promising ideas generated during the brainstorming process.
• Solution Evaluation : Assessing and evaluating the potential feasibility, effectiveness, and practicality of the developed ideas.
• Implementation Planning : Creating a detailed action plan to implement the chosen solution or ideas.

Synectics has been used in various fields, including business, design, education, and innovation. It is particularly effective when addressing complex problems that require a fresh perspective and the integration of diverse viewpoints.

Example of How Synetics Explores Analogies and Metaphors

Here’s an example of how Synectics utilizes analogy and metaphor exploration to stimulate new ways of thinking about a problem:

Let’s say a team is tasked with improving customer service in a retail store. During a Synectics session, participants may be encouraged to explore analogies and metaphors related to customer service. For example:

• Analogy : The participants might be asked to think of customer service in terms of a restaurant experience. They can draw parallels between the interactions between waitstaff and customers in a restaurant and the interactions between retail associates and shoppers. By exploring this analogy, participants may uncover insights and ideas for enhancing the customer experience in the retail store, such as personalized attention, prompt service, or creating a welcoming ambiance.
• Metaphor : Participants could be prompted to imagine customer service as a journey or a road trip. They can explore how different stages of the journey, such as initial contact, assistance during the shopping process, and follow-up after purchase, can be improved to create a seamless and satisfying experience. This metaphorical exploration may lead to ideas like providing clear signage, offering assistance at every step, or implementing effective post-purchase support.

Through analogy and metaphor exploration, Synectics encourages participants to think beyond the immediate context and draw inspiration from different domains .

By connecting disparate ideas and concepts , new perspectives and innovative solutions can emerge.

These analogies and metaphors serve as creative triggers that unlock fresh insights and generate ideas that may not have been considered within the confines of the original problem statement.

SCAMPER is a creative thinking technique that provides a set of prompts or questions to stimulate idea generation and innovation. It was developed by Bob Eberle and is widely used in problem-solving, product development, and brainstorming sessions.

SCAMPER provides a structured framework for creatively examining and challenging existing ideas, products, or processes.

Recognizing the value of Alex Osterman’s original checklist, Bob Eberle skillfully organized it into meaningful and repeatable categories. This thoughtful refinement by Eberle has made SCAMPER a practical and highly effective tool for expanding possibilities, breaking through creative blocks, and sparking new insights.

By systematically applying each prompt, individuals or teams can generate a wide range of possibilities and discover innovative solutions to problems or opportunities.

What Does SCAMPER Stand For?

Each letter in the word “SCAMPER” represents a different prompt to encourage creative thinking and exploration of ideas.

Here’s what each letter stands for:

• S – Substitute : Consider substituting a component, material, process, or element with something different to generate new ideas.
• C – Combine : Explore possibilities by combining or merging different elements, ideas, or features to create something unique.
• A – Adapt : Identify ways to adapt or modify existing ideas, products, or processes to fit new contexts or purposes.
• M – Modify : Examine how you can modify or change various attributes, characteristics, or aspects of an idea or solution to enhance its functionality or performance.
• P – Put to another use : Explore alternative uses or applications for an existing idea, object, or resource to uncover new possibilities.
• E – Eliminate : Consider what elements, features, or processes can be eliminated or removed to simplify or streamline an idea or solution.
• R – Reverse or Rearrange : Think about reversing or rearranging the order, sequence, or arrangement of components or processes to generate fresh perspectives and uncover innovative solutions.

Example of SCAMPER

Let’s take a simple and relatable challenge of improving the process of making breakfast sandwiches. We can use SCAMPER to generate ideas for enhancing this routine:

• S – Substitute : What can we substitute in the breakfast sandwich-making process? For example, we could substitute the traditional bread with a croissant or a tortilla wrap to add variety.
• C – Combine : How can we combine different ingredients or flavors to create unique breakfast sandwiches? We could combine eggs, bacon, and avocado to create a delicious and satisfying combination.
• A – Adapt: How can we adapt the breakfast sandwich-making process to fit different dietary preferences? We could offer options for gluten-free bread or create a vegan breakfast sandwich using plant-based ingredients.
• M – Modify : How can we modify the cooking method or preparation techniques for the breakfast sandwich? We could experiment with different cooking techniques like grilling or toasting the bread to add a crispy texture.
• P – Put to another use : How can we repurpose breakfast sandwich ingredients for other meals or snacks? We could use the same ingredients to create a breakfast burrito or use the bread to make croutons for a salad.
• E – Eliminate : What unnecessary steps or ingredients can we eliminate to simplify the breakfast sandwich-making process? We could eliminate the need for butter by using a non-stick pan or omit certain condiments to streamline the assembly process.
• R – Reverse or Rearrange : How can we reverse or rearrange the order of ingredients for a unique twist? We could reverse the order of ingredients by placing the cheese on the outside of the sandwich to create a crispy cheese crust.

These are just a few examples of how SCAMPER prompts can spark ideas for improving the breakfast sandwich-making process.

The key is to think creatively and explore possibilities within each prompt to generate innovative solutions to the challenge at hand.

Design Thinking

Design thinking provides a structured framework for creative problem-solving, with an emphasis on human needs and aspirations .

It’s an iterative process that allows for continuous learning , adaptation , and improvement based on user feedback and insights.

Here are some key ways to think about Design Thinking:

• Design thinking is an iterative and human-centered approach to problem-solving and innovation. It’s a methodology that draws inspiration from the design process to address complex challenges and create innovative solutions.
• Design thinking places a strong emphasis on understanding the needs and perspectives of the end-users or customers throughout the problem-solving journey.
• Design thinking is a collaborative and interdisciplinary process . It encourages diverse perspectives and cross-functional collaboration to foster innovation. It can be applied to a wide range of challenges, from product design and service delivery to organizational processes and social issues.

What is the Origin of Design Thinking

The origin of Design Thinking can be traced back to the work of various scholars and practitioners over several decades.

While it has evolved and been influenced by multiple sources, the following key influences are often associated with the development of Design Thinking:

• Herbert A. Simon : In the 1960s, Nobel laureate Herbert A. Simon emphasized the importance of “satisficing” in decision-making and problem-solving. His work focused on the iterative nature of problem-solving and the need for designers to explore various alternatives before arriving at the optimal solution.
• Horst Rittel and Melvin Webber : In the 1970s, Rittel and Webber introduced the concept of “wicked problems,” which are complex and ill-defined challenges that do not have clear solutions. They highlighted the need for a collaborative and iterative approach to tackling these wicked problems, which aligns with the principles of Design Thinking.
• David Kelley and IDEO : Design firm IDEO, co-founded by David Kelley, played a significant role in popularizing Design Thinking. IDEO embraced an interdisciplinary and human-centered approach to design, focusing on empathy, rapid prototyping, and iteration. IDEO’s successful design projects and methodologies have influenced the development and adoption of Design Thinking across various industries.
• Stanford University : Stanford University’s d.school (Hasso Plattner Institute of Design) has been instrumental in advancing Design Thinking. The d.school has developed educational programs and frameworks that emphasize hands-on experiential learning, collaboration, and empathy in problem-solving. It has played a significant role in spreading the principles of Design Thinking globally.

While these influences have contributed to the emergence and development of Design Thinking, it’s important to note that Design Thinking is an evolving and multidisciplinary approach.

It continues to be shaped by practitioners, scholars, and organizations who contribute new ideas and insights to its principles and methodologies.

Key Principles of Design Thinking

Here are key principles of Design Thinking:

• Empathy : Design thinking begins with developing a deep understanding of the needs, emotions, and experiences of the people for whom you are designing solutions. Empathy involves active listening, observation, and engaging with users to gain insights and uncover unmet needs.
• Define the Problem : In this phase, the problem is defined and reframed based on the insights gained through empathy. The focus is on creating a clear problem statement that addresses the users’ needs and aspirations.
• Ideation : The ideation phase involves generating a wide range of ideas without judgment or criticism. It encourages divergent thinking, creativity, and the exploration of various possibilities to solve the defined problem.
• Prototyping : In this phase, ideas are translated into tangible prototypes or representations that can be tested and evaluated. Prototypes can be physical objects, mock-ups, or even digital simulations. The goal is to quickly and cost-effectively bring ideas to life for feedback and iteration.
• Testing and Iteration : Prototypes are tested with end-users to gather feedback, insights, and validation. The feedback received is used to refine and iterate the design, making improvements based on real-world observations and user input.
• Implementation : Once the design has been refined and validated through testing, it is implemented and brought to life. This phase involves planning for execution, scaling up, and integrating the solution into the intended context.

Where to Go for More on Design Thinking

There are numerous resources available to learn more about design thinking. Here are three highly regarded resources that can provide a solid foundation and deeper understanding of the subject:

• “Design Thinking: Understanding How Designers Think and Work” (Book) – Nigel Cross: This book offers a comprehensive overview of design thinking, exploring its history, principles, and methodologies. Nigel Cross, a renowned design researcher, delves into the mindset and processes of designers, providing insights into their approaches to problem-solving and creativity.
• IDEO U : IDEO U is an online learning platform created by IDEO, a leading design and innovation firm. IDEO U offers a range of courses and resources focused on design thinking and innovation. Their courses provide practical guidance, case studies, and interactive exercises to deepen your understanding and application of design thinking principles.
• Stanford d.school Virtual Crash Course : The Stanford d.school offers a free Virtual Crash Course in design thinking. This online resource provides an introduction to the principles and process of design thinking through a series of videos and activities. It covers topics such as empathy, ideation, prototyping, and testing. The Virtual Crash Course is a great starting point for beginners and offers hands-on learning experiences.

These resources offer diverse perspectives and practical insights into design thinking, equipping learners with the knowledge and tools to apply design thinking principles to their own projects and challenges.

Additionally, exploring case studies and real-life examples of design thinking applications in various industries can further enhance your understanding of its effectiveness and potential impact.

Dr. John Martin on “Psychological” vs. “Procedural” Approach

Dr. John Martin of the Open University in the UK offers an insightful perspective on how various Creative Problem Solving and Brainstorming techniques differ.

In his notes for the Creative Management module of their MBA Course in 1997, he states:

“In practice, different schools of creativity training borrow from one another. The more elaborate forms of creative problem-solving, such as the Buffalo CPS method (basically brainstorming), incorporate quite a number of features found in Synectics.

However there is still a discernible split between the ‘psychological’ approaches such as Synectics that emphasize metaphor, imagery, emotion, energy etc. and ‘procedural’ approaches that concentrate on private listings, round robins etc.. Of course practitioners can combine these techniques, but there is often a discernible bias towards one or other end of the spectrum”

Brainstorming was the original Creative Problem-solving Technique, developed in the 1930s by Alex Osborn (the O of the advertising agency BBDO) and further developed by Professor Sidney Parnes of the Buffalo Institute.

The Osborn-Parnes model is the most widely practised form of brainstorming, though the word has become a generic term for any attempt to generate new ideas in an environment of suspending judgement. It may include elements of other techniques, such as de Bono’s Lateral Thinking.”

Creative Problem Solving vs. Brainstorming vs. Lateral Thinking

Creative Problem Solving, brainstorming, and lateral thinking are distinct approaches to generating ideas and solving problems. Here’s a summary of their differences:

Creative Problem Solving:

• Involves a systematic approach to problem-solving, typically following stages such as problem identification, idea generation, solution development, and implementation planning.
• Focuses on understanding the problem deeply, analyzing data, and generating a wide range of potential solutions.
• Encourages both convergent thinking (evaluating and selecting the best ideas) and divergent thinking (generating multiple ideas).
• Incorporates structured techniques and frameworks to guide the problem-solving process, such as the Osborn-Parnes model.

Brainstorming:

• A specific technique within Creative Problem Solving, developed by Alex Osborn, which aims to generate a large quantity of ideas in a short amount of time.
• Involves a group of individuals openly sharing ideas without judgment or criticism.
• Emphasizes quantity over quality, encouraging participants to build upon each other’s ideas and think creatively.
• Typically involves following guidelines, such as deferring judgment, encouraging wild ideas, and combining and improving upon suggestions.

Lateral Thinking (Edward de Bono’s Lateral Thinking):

• Introduced by Edward de Bono, lateral thinking is a deliberate and structured approach to thinking differently and generating innovative ideas.
• Involves deliberately challenging traditional thinking patterns and assumptions to arrive at unconventional solutions.
• Encourages the use of techniques like random stimulation, provocative statements, and deliberate provocation to shift perspectives and break fixed thought patterns.
• Focuses on generating out-of-the-box ideas that may not arise through traditional problem-solving methods.

While there can be overlaps and combinations of these approaches in practice, each approach has its distinct emphasis and techniques.

Creative Problem Solving provides a structured framework for problem-solving, brainstorming emphasizes idea generation within a group setting, and lateral thinking promotes thinking outside the box to arrive at unconventional solutions.

Creative Problem Solving Empowers You to Change Your World

The Creative Problem Solving process is a valuable framework that enables individuals and teams to approach complex problems with a structured and creative mindset.

By following the stages of clarifying the problem, generating ideas, developing solutions, implementing the chosen solution, and evaluating the outcomes, the process guides participants through a systematic and iterative journey of problem-solving.

Throughout this deep dive, we’ve explored the essence of Creative Problem Solving, its key stages, and variations. We’ve seen how different methodologies, such as Osborn-Parnes Creative Problem Solving, FourSight Thinking Profiles, Basadur’s Innovative Process, Synectics, SCAMPER, and Design Thinking, offer unique perspectives and techniques to enhance the creative problem-solving experience.

By embracing these frameworks and techniques, individuals and teams can tap into their creative potential , break free from conventional thinking patterns, and unlock innovative solutions.

Creative Problem Solving empowers us to approach challenges with curiosity, open-mindedness, and a collaborative spirit , fostering a culture of innovation and continuous improvement.

Remember, creative problem solving is a skill that can be developed and honed over time. By adopting a flexible and adaptable mindset , embracing diverse perspectives, and applying various creativity tools, we can navigate the complexities of problem-solving and uncover solutions that drive positive change.

Let’s enjoy our creative problem-solving journey by embracing the unknown and transforming challenges into opportunities for growth and innovation.

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Creative Problem-Solving Approach: Skills, Framework, 3 Real-life Examples

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• Generating Wild Ideas : Now, it’s time to unleash your creativity! Remember that brainstorming session in school where every idea, no matter how wacky, was welcome? That’s the spirit! Back to our chilly shower situation, ideas might include: boiling water on the stove for a makeshift bath (not ideal!), calling the landlord for repairs (the most likely solution!), or – if you’re feeling adventurous – installing a solar water heater (hey, it could work!).
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• Putting Your Solution to the Test : The plan is in place, it’s time to implement! In our case, this means calling the plumber and getting that heating element fixed. Once the repair is done, take a celebratory hot shower! But remember, even the best plans can have hiccups. If the hot water issue persists, you might need to re-evaluate your initial diagnosis or call the plumber back for further troubleshooting.
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• Flexibility:  Being able to adapt to changing circumstances and consider multiple perspectives.
• Open-mindedness:  Being open to new ideas and willing to challenge assumptions.
• Curiosity:  Seek more information by questioning and better understanding the problem.
• Persistence:  If a solution does not work, apply another solution, but continue until the problem is solved.
• Divergent thinking:  Generating multiple ideas and exploring different possibilities.
• Convergent thinking:  Evaluating and selecting the best ideas based on specific criteria.
• Visualization:  Using mental imagery to explore solutions and ideas.
• Collaboration:  Working with others to combine different perspectives and knowledge.
• Risk-taking:  Being willing to take calculated risks and try new approaches.
• Innovation:  Combining ideas and approaches in novel ways to create new solutions.

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How to Be a More Creative Problem-Solver at Work: 8 Tips

• 01 Mar 2022

The importance of creativity in the workplace—particularly when problem-solving—is undeniable. Business leaders can’t approach new problems with old solutions and expect the same result.

This is where innovation-based processes need to guide problem-solving. Here’s an overview of what creative problem-solving is, along with tips on how to use it in conjunction with design thinking.

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What Is Creative Problem-Solving?

Encountering problems with no clear cause can be frustrating. This occurs when there’s disagreement around a defined problem or research yields unclear results. In such situations, creative problem-solving helps develop solutions, despite a lack of clarity.

While creative problem-solving is less structured than other forms of innovation, it encourages exploring open-ended ideas and shifting perspectives—thereby fostering innovation and easier adaptation in the workplace. It also works best when paired with other innovation-based processes, such as design thinking .

Creative Problem-Solving and Design Thinking

Design thinking is a solutions-based mentality that encourages innovation and problem-solving. It’s guided by an iterative process that Harvard Business School Dean Srikant Datar outlines in four stages in the online course Design Thinking and Innovation :

• Clarify: This stage involves researching a problem through empathic observation and insights.
• Ideate: This stage focuses on generating ideas and asking open-ended questions based on observations made during the clarification stage.
• Develop: The development stage involves exploring possible solutions based on the ideas you generate. Experimentation and prototyping are both encouraged.
• Implement: The final stage is a culmination of the previous three. It involves finalizing a solution’s development and communicating its value to stakeholders.

Although user research is an essential first step in the design thinking process, there are times when it can’t identify a problem’s root cause. Creative problem-solving addresses this challenge by promoting the development of new perspectives.

Leveraging tools like design thinking and creativity at work can further your problem-solving abilities. Here are eight tips for doing so.

8 Creative Problem-Solving Tips

1. empathize with your audience.

A fundamental practice of design thinking’s clarify stage is empathy. Understanding your target audience can help you find creative and relevant solutions for their pain points through observing them and asking questions.

Practice empathy by paying attention to others’ needs and avoiding personal comparisons. The more you understand your audience, the more effective your solutions will be.

2. Reframe Problems as Questions

If a problem is difficult to define, reframe it as a question rather than a statement. For example, instead of saying, "The problem is," try framing around a question like, "How might we?" Think creatively by shifting your focus from the problem to potential solutions.

Consider this hypothetical case study: You’re the owner of a local coffee shop trying to fill your tip jar. Approaching the situation with a problem-focused mindset frames this as: "We need to find a way to get customers to tip more." If you reframe this as a question, however, you can explore: "How might we make it easier for customers to tip?" When you shift your focus from the shop to the customer, you empathize with your audience. You can take this train of thought one step further and consider questions such as: "How might we provide a tipping method for customers who don't carry cash?"

Whether you work at a coffee shop, a startup, or a Fortune 500 company, reframing can help surface creative solutions to problems that are difficult to define.

3. Defer Judgment of Ideas

If you encounter an idea that seems outlandish or unreasonable, a natural response would be to reject it. This instant judgment impedes creativity. Even if ideas seem implausible, they can play a huge part in ideation. It's important to permit the exploration of original ideas.

While judgment can be perceived as negative, it’s crucial to avoid accepting ideas too quickly. If you love an idea, don’t immediately pursue it. Give equal consideration to each proposal and build on different concepts instead of acting on them immediately.

4. Overcome Cognitive Fixedness

Cognitive fixedness is a state of mind that prevents you from recognizing a situation’s alternative solutions or interpretations instead of considering every situation through the lens of past experiences.

Although it's efficient in the short-term, cognitive fixedness interferes with creative thinking because it prevents you from approaching situations unbiased. It's important to be aware of this tendency so you can avoid it.

5. Balance Divergent and Convergent Thinking

One of the key principles of creative problem-solving is the balance of divergent and convergent thinking. Divergent thinking is the process of brainstorming multiple ideas without limitation; open-ended creativity is encouraged. It’s an effective tool for generating ideas, but not every idea can be explored. Divergent thinking eventually needs to be grounded in reality.

Convergent thinking, on the other hand, is the process of narrowing ideas down into a few options. While converging ideas too quickly stifles creativity, it’s an important step that bridges the gap between ideation and development. It's important to strike a healthy balance between both to allow for the ideation and exploration of creative ideas.

6. Use Creative Tools

Using creative tools is another way to foster innovation. Without a clear cause for a problem, such tools can help you avoid cognitive fixedness and abrupt decision-making. Here are several examples:

Problem Stories

Creating a problem story requires identifying undesired phenomena (UDP) and taking note of events that precede and result from them. The goal is to reframe the situations to visualize their cause and effect.

To start, identify a UDP. Then, discover what events led to it. Observe and ask questions of your consumer base to determine the UDP’s cause.

Next, identify why the UDP is a problem. What effect does the UDP have that necessitates changing the status quo? It's helpful to visualize each event in boxes adjacent to one another when answering such questions.

The problem story can be extended in either direction, as long as there are additional cause-and-effect relationships. Once complete, focus on breaking the chains connecting two subsequent events by disrupting the cause-and-effect relationship between them.

Alternate Worlds

The alternate worlds tool encourages you to consider how people from different backgrounds would approach similar situations. For instance, how would someone in hospitality versus manufacturing approach the same problem? This tool isn't intended to instantly solve problems but, rather, to encourage idea generation and creativity.

7. Use Positive Language

It's vital to maintain a positive mindset when problem-solving and avoid negative words that interfere with creativity. Positive language prevents quick judgments and overcomes cognitive fixedness. Instead of "no, but," use words like "yes, and."

Positive language makes others feel heard and valued rather than shut down. This practice doesn’t necessitate agreeing with every idea but instead approaching each from a positive perspective.

Using “yes, and” as a tool for further idea exploration is also effective. If someone presents an idea, build upon it using “yes, and.” What additional features could improve it? How could it benefit consumers beyond its intended purpose?

While it may not seem essential, this small adjustment can make a big difference in encouraging creativity.

8. Practice Design Thinking

Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking:

• Learn from others: There are many examples of design thinking in business . Review case studies to learn from others’ successes, research problems companies haven't addressed, and consider alternative solutions using the design thinking process.
• Approach everyday problems with a design thinking mentality: One of the best ways to practice design thinking is to apply it to your daily life. Approach everyday problems using design thinking’s four-stage framework to uncover what solutions it yields.
• Study design thinking: While learning design thinking independently is a great place to start, taking an online course can offer more insight and practical experience. The right course can teach you important skills , increase your marketability, and provide valuable networking opportunities.

Ready to Become a Creative Problem-Solver?

Though creativity comes naturally to some, it's an acquired skill for many. Regardless of which category you're in, improving your ability to innovate is a valuable endeavor. Whether you want to bolster your creativity or expand your professional skill set, taking an innovation-based course can enhance your problem-solving.

If you're ready to become a more creative problem-solver, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

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Creative Thinking Skills: Definition and Examples

Dive into the world of Creative Thinking Skills and explore their significance in this blog, "Creative Thinking Skills." Gain a clear understanding of what creative thinking entails and why these skills are crucial in various aspects of life. Discover real-life examples showcasing how creative thinking can lead to innovation and problem-solving.

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How do you solve previously unthinkable problems? How do you design a code that gets rid of long-standing issues? The answer: With Creativity. Technological developments have made it necessary to corporate professionals and Entrepreneurs to know about Creative Thinking Skills, in order to solve their new-age problems. 

Developing your idea on what Creative Thinking is can give you a leg up in the job market against the rest of the field. Enhance your Creative Thinking Skills and discover proven strategies, innovative techniques, and practical exercises to unleash your creative potential. Read more!  

Table of Contents 

1) What is Creative Thinking?

2) Why are Creative Thinking Skills important? 

3) Examples of Creative Thinking Skills

4) Five strategies to improve your Creative Thinking Skills

5) Conclusion 

What is Creative Thinking?

Creative Thinking involves approaching challenges from new perspectives, thinking beyond conventional boundaries, and embracing atypical mindsets. This could entail exploring ideas outside the norm, applying techniques from different fields, or creating an environment for innovative solutions.

Creative approaches are diverse and tailored to each thinker. While there are established methods, everyone can cultivate creativity in their own unique way. Contrary to misconceptions, Creative Thinking doesn't require traditional skills like drawing. The key is openness to alternative solutions and applying fresh techniques. Creative Thinking is not confined to specific tasks; it enhances all aspects of life, fostering improved communication, working practices, and innovative problem-solving in both personal and professional realms.  

Why are Creative Thinking Skills important?   

In a rapidly changing world, where new challenges emerge daily, and old systems sometimes falter, the ability to think differently isn't just an asset; it's a necessity. The significance of Creative Thinking Skills stretches beyond the arts or the confines of brainstorming sessions. Here's why: 

Problem-solving 

Navigating today's globalised society's intricacies requires more than analytical thinking skills or traditional wisdom. The challenges we face are multifaceted, often without precedent, demanding solutions that aren't found in the back pages of textbooks. Herein lies the power of Creative Thinking. By stepping outside the proverbial box, creative thinkers reimagine scenarios, uncovering effective and unconventional solutions. They don't just solve problems; they redefine them, transforming obstacles into opportunities. 

Adaptability 

The sands of time have never shifted more rapidly. From technological leaps to cultural revolutions, change is not just inevitable; it's relentless. In such a dynamic environment, survival hinges on adaptability. Creative Thinking serves as a compass in this whirlwind of change. Those who think creatively aren't overwhelmed by change; they embrace it. They pivot, reinvent, and evolve, ensuring they, or their organisations, are always a step ahead, ready for whatever the future holds. 

Innovation 

From the smartphones to cinematic masterpieces, every groundbreaking creation is a testament to the wonders of Creative Thinking. While others see finality, creative thinkers see the starting line. They challenge the status quo, introduce new paradigms, and pave the way for advancements in every field imaginable. In essence, without Creative Thinking, progress would stall, leaving us in a perpetual loop of redundancy. 

Personal fulfilment 

Beyond tangible achievements and global advancements, Creative Thinking plays a pivotal role in personal well-being. It offers an avenue for self-expression, a way to articulate our deepest emotions, fears, hopes, and dreams. Through creative endeavours, individuals connect with their inner selves and the world around them, discovering passions and deriving a profound sense of fulfilment. Whether it’s penning a poem, devising a new business strategy, or simply finding an innovative way to organise one’s day, the joy of crafting something unique provides a deep sense of satisfaction. 

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Examples of Creative Thinking Skills

In this section, we will explore some examples of Creative Thinking Skills:

1) Open-mindedness

Open-mindedness is a pivotal facet of creativity and one of the crucial Creative Thinking Skills to cultivate, especially for newcomers in any professional field. It involves receptivity to novel ideas, diverse perspectives, and different modes of thinking beyond one's own. Open-minded individuals avoid prematurely dismissing conversations or ideas and actively explore presented concepts.

Consider a colleague proposing an unconventional idea. Open-mindedness entails engaging with the proposal without premature judgment and actively seeking to comprehend their perspective. While not necessitating unconditional agreement, open-mindedness fosters dialogue, encourages creativity, and propels teamwork.

Open-mindedness, in essence, is the willingness to embrace diverse ideas, fostering an environment where creativity thrives. It encourages constructive dialogue, explores unconventional perspectives, and propels collaborative innovation.

2) Curiosity

Unlocking your creative potential often occurs when challenging conventional thinking and introducing innovative perspectives. Analysing existing processes and contemplating ways to enhance efficiency can be exhilarating.

Whether you're a newcomer or a seasoned employee, questioning the rationale behind established procedures is an opportunity to harness curiosity and devise improved work methods. Embrace this curiosity to foster a culture of continuous improvement and creative problem-solving within your professional environment.

3) Experimentation

Creative Thinking Skills encompass embracing experimentation and novelty. Overcoming judgment and overthinking is crucial for executing new ideas. A proficient experimenter initiates projects, tests hypotheses, and makes informed decisions. Like a painter liberally applying paint, not every experiment needs immediate success; the process yields valuable insights.

Experimentation fosters exploration, discovers functional elements, and advances innovative solutions. It is both generative and enjoyable. However, adequate documentation is essential to refine and iterate based on outcomes, emphasising the need to pair creative freedom with a robust process for optimal results.

4) Deep and active listening

Being a good listener is one of the valuable Creative Thinking Skills, requiring understanding beyond mere words. Deep or active listening involves interpreting intent, grasping positions, and fostering positive conversation. This not only enriches dialogue but cultivates more creative outcomes.

For instance, actively listening and understanding in workplace can lead to clearer insights and creative solutions that meet everyone's needs. This Skill enhances problem-solving, minimises misunderstandings, and ensures individuals feel heard and valued, contributing to a more positive and innovative work environment.

5) Ability to brainstorm

Problem-solving encompasses various approaches, and brainstorming is a method to articulate and evaluate multiple solutions. This form of lateral thinking prompts consideration of solutions from different angles. This fosters a mindset that values multifaceted approaches over a singular, linear answer. Brainstorming encourages creativity and divergent thinking, allowing for exploring diverse ideas and perspectives. This, in turn, leads to more comprehensive problem-solving outcomes.

6) Networking

Collaborating with professionals from diverse backgrounds serves as a catalyst for stimulating Creative Thinking and cultivating a spectrum of new perspectives. When you actively engage with individuals who bring varied skills and experiences to the table, the exchange of ideas becomes fertile ground for innovation. These interactions not only prompt you to view the world through different lenses but also encourage the exploration of inventive approaches to problem-solving. By fostering a rich tapestry of insights, networking with professionals from different realms becomes a valuable source of inspiration for tackling challenges with creativity and adaptability.

7) Lean organisation

Contrary to the misconception of chaos accompanying abundant ideas, Creative Thinking thrives within an organised framework. Effective Creative Thinking involves structured approaches, mindset cultivation, and conducive environments. This Skill encompasses lean organisation, distinguishing vital tasks from dispensable ones.

Consider a large, multi-disciplinary team managing a significant project. Relying solely on conventional methods like scheduled meetings might hinder productivity. Embracing lean organisation involves creatively tailoring structures to suit team needs and project dynamics and minimising unnecessary administrative clutter.

Leadership demands creative organisation, yet any project benefits from meticulously considering its execution process. Engaging in Creative Thinking about organisational strategies fosters efficiency and innovation across endeavours.

8) Communication

Effective communication is the linchpin for sharing valuable insights and ideas within a team. Strong verbal and written skills are essential for articulating and describing thoughts, facilitating effective pitches, and actively engaging with others' feedback and advice. Clear and proficient communication forms the foundation for collaborative success and ensures that ideas are conveyed, understood, and refined within the team dynamic. 

9)  Analysis

Effective problem-solving begins with a thorough understanding of the obstacle at hand. Without proper analysis, a solution may be flawed or miss crucial details. To foster creative problem-solving, it's essential to delve into every detail of the issue, identifying its root causes through a meticulous examination. This analytical approach is the foundation for devising innovative solutions addressing the core challenges.

10) Problem-solving

Irrespective of your industry, problem-solving is a valuable skill. To explore creative solutions, challenge yourself to tackle problems independently without seeking external advice. This approach allows you to generate inventive ideas before external opinions influence your perspective. Embracing independent problem-solving enhances your ability to think creatively and cultivates self-reliance in addressing challenges.

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Five strategies to improve your Creative Thinking Skills

Developing Creative Thinking Skills is attainable for everyone. With right knowledge and some guidance, anyone can learn how to be creative. Here are five strategies to enhance your innovative problem-solving abilities:

1) Brainstorming ideas: Brainstorming offers an environment that allows people to think and share thoughts and ideas freely. It is done mostly without limitations and prejudice.

2) Creating mind maps: It is a graphical tool that can boost your creativity. It is highly effective because it makes idea generation easier. This is because it allows you to think deeper about a concept or topic. Therefore, narrowing it down to the most specific in an organised manner.  

3) Rethink: Do not be stuck only at one though. Let yourself think and rethink a lot of times. Flexibility is very important when creation is in account. Reframing your though process is essential.

4) Reconceptualise issues: Unless you reconceptualise the problem by taking a step back, you will find it hard to solve your issue. You must be able to proceed with your project once you have resolved your problem. It might require for you to try to understand in from other points of view. 

5) Explore multiple thought processes: Settling for the very first idea that comes to your mind might not be the best idea. Exploring multiple ideas, from different perspectives is a good way to go. Reconsider all your ideas, try to analyse all pros and cons before trying to implement any.

Creative Thinking Skills are pervasive, extending beyond artists and inventors. These skills, evident across history and industries, highlight the power of innovative thought. By embracing this approach, we unlock vast potentials, turning challenges into unique opportunities and reshaping our world. 

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Frequently Asked Questions

The biggest misconception of all when it comes to Creative Thinking is that you are either born creative, and that you cannot develop it later. On the contrary, creativity needs constant work. Another common misconception, is that it is only about art. 

Steps like promoting an opn failure culture, transparency, reframing failure as learning opportunity, celebrating progress, and providing necessary support – can be helpful. These will foster a creative work culture that encourages experimentation and risk-taking

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Creative problem solving: basics, techniques, activities

Why is creative problem solving so important.

Problem-solving is a part of almost every person's daily life at home and in the workplace. Creative problem solving helps us understand our environment, identify the things we want or need to change, and find a solution to improve the environment's performance.

Creative problem solving is essential for individuals and organizations because it helps us control what's happening in our environment.

Humans have learned to observe the environment and identify risks that may lead to specific outcomes in the future. Anticipating is helpful not only for fixing broken things but also for influencing the performance of items.

Creative problem solving is not just about fixing broken things; it's about innovating and creating something new. Observing and analyzing the environment, we identify opportunities for new ideas that will improve our environment in the future.

The 7-step creative problem-solving process

The creative problem-solving process usually consists of seven steps.

1. Define the problem.

The very first step in the CPS process is understanding the problem itself. You may think that it's the most natural step, but sometimes what we consider a problem is not a problem. We are very often mistaken about the real issue and misunderstood them. You need to analyze the situation. Otherwise, the wrong question will bring your CPS process in the wrong direction. Take the time to understand the problem and clear up any doubts or confusion.

2. Research the problem.

Once you identify the problem, you need to gather all possible data to find the best workable solution. Use various data sources for research. Start with collecting data from search engines, but don't forget about traditional sources like libraries. You can also ask your friends or colleagues who can share additional thoughts on your issue. Asking questions on forums is a good option, too.

3. Make challenge questions.

After you've researched the problem and collected all the necessary details about it, formulate challenge questions. They should encourage you to generate ideas and be short and focused only on one issue. You may start your challenge questions with "How might I…?" or "In what way could I…?" Then try to answer them.

4. Generate ideas.

Now you are ready to brainstorm ideas. Here it is the stage where the creativity starts. You must note each idea you brainstorm, even if it seems crazy, not inefficient from your first point of view. You can fix your thoughts on a sheet of paper or use any up-to-date tools developed for these needs.

5. Test and review the ideas.

Then you need to evaluate your ideas and choose the one you believe is the perfect solution. Think whether the possible solutions are workable and implementing them will solve the problem. If the result doesn't fix the issue, test the next idea. Repeat your tests until the best solution is found.

6. Create an action plan.

Once you've found the perfect solution, you need to work out the implementation steps. Think about what you need to implement the solution and how it will take.

7. Implement the plan.

Now it's time to implement your solution and resolve the issue.

Top 5 Easy creative thinking techniques to use at work

1. brainstorming.

Brainstorming is one of the most glaring CPS techniques, and it's beneficial. You can practice it in a group or individually.

Define the problem you need to resolve and take notes of every idea you generate. Don't judge your thoughts, even if you think they are strange. After you create a list of ideas, let your colleagues vote for the best idea.

2. Drawing techniques

It's very convenient to visualize concepts and ideas by drawing techniques such as mind mapping or creating concept maps. They are used for organizing thoughts and building connections between ideas. These techniques have a lot in common, but still, they have some differences.

When starting a mind map, you need to put the key concept in the center and add new connections. You can discover as many joints as you can.

Concept maps represent the structure of knowledge stored in our minds about a particular topic. One of the key characteristics of a concept map is its hierarchical structure, which means placing specific concepts under more general ones.

3. SWOT Analysis

The SWOT technique is used during the strategic planning stage before the actual brainstorming of ideas. It helps you identify strengths, weaknesses, opportunities, and threats of your project, idea, or business. Once you analyze these characteristics, you are ready to generate possible solutions to your problem.

4. Random words

This technique is one of the simplest to use for generating ideas. It's often applied by people who need to create a new product, for example. You need to prepare a list of random words, expressions, or stories and put them on the desk or board or write them down on a large sheet of paper.

Once you have a list of random words, you should think of associations with them and analyze how they work with the problem. Since our brain is good at making connections, the associations will stimulate brainstorming of new ideas.

5. Storyboarding

This CPS method is popular because it tells a story visually. This technique is based on a step-creation process. Follow this instruction to see the storyboarding process in progress:

• Set a problem and write down the steps you need to reach your goal.
• Put the actions in the right order.
• Make sub-steps for some steps if necessary. This will help you see the process in detail.
• Evaluate your moves and try to identify problems in it. It's necessary for predicting possible negative scenarios.

7 Ways to improve your creative problem-solving skills

1. play brain games.

It's considered that brain games are an excellent way to stimulate human brain function. They develop a lot of thinking skills that are crucial for creative problem-solving.

You can solve puzzles or play math games, for example. These activities will bring you many benefits, including strong logical, critical, and analytical thinking skills.

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We created 3500+ puzzles, mathematical games, and brain exercises. Our website and mobile app, developed for adults and kids, help to make pastime more productive just in one place.

2. Practice asking questions

Reasoning stimulates you to generate new ideas and solutions. To make the CPS process more accessible, ask questions about different things. By developing curiosity, you get more information that broadens your background. The more you know about a specific topic, the more solutions you will be able to generate. Make it your useful habit to ask questions. You can research on your own. Alternatively, you can ask someone who is an expert in the field. Anyway, this will help you improve your CPS skills.

3. Challenge yourself with new opportunities

After you've gained a certain level of creativity, you shouldn't stop developing your skills. Try something new, and don't be afraid of challenging yourself with more complicated methods and techniques. Don't use the same tools and solutions for similar problems. Learn from your experience and make another step to move to the next level.

4. Master your expertise

If you want to keep on generating creative ideas, you need to master your skills in the industry you are working in. The better you understand your industry vertical, the more comfortable you identify problems, find connections between them, and create actionable solutions.

Once you are satisfied with your professional life, you shouldn't stop learning new things and get additional knowledge in your field. It's vital if you want to be creative both in professional and daily life. Broaden your background to brainstorm more innovative solutions.

5. Develop persistence

If you understand why you go through this CPS challenge and why you need to come up with a resolution to your problem, you are more motivated to go through the obstacles you face. By doing this, you develop persistence that enables you to move forward toward a goal.

Practice persistence in daily routine or at work. For example, you can minimize the time you need to implement your action plan. Alternatively, some problems require a long-term period to accomplish a goal. That's why you need to follow the steps or try different solutions until you find what works for solving your problem. Don't forget about the reason why you need to find a solution to motivate yourself to be persistent.

6. Improve emotional intelligence

Empathy is a critical element of emotional intelligence. It means that you can view the issues from the perspective of other people. By practicing compassion, you can understand your colleagues that work on the project together with you. Understanding will help you implement the solutions that are beneficial for you and others.

7. Use a thinking strategy

You are mistaken if you think that creative thinking is an unstructured process. Any thinking process is a multi-step procedure, and creative thinking isn't an exclusion. Always follow a particular strategy framework while finding a solution. It will make your thinking activity more efficient and result-oriented.

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Understanding the four stages of the creative process

There’s a lot that science can teach us about what goes into the creative process—and how each one of us can optimize our own.

How do great artists and innovators come up with their most brilliant ideas ? And by what kind of alchemical process are they able to bring those ideas to life? 

I have eagerly sought the answers to these questions over the past decade of my career as a psychology writer. My fascination with the lives and minds of brilliant artists and innovators has led me on a quest to discover what makes us creative , where ideas come from, and how they come to life. But even after writing an entire book on the science of creativity and designing a creative personality test , there are more questions than answers in my mind. 

Decades of research have yet to uncover the unique spark of creative genius. Creativity is as perplexing to us today as it was to the ancients, who cast creative genius in the realm of the supernatural and declared it the work of the muses.  

What the science does show is that creative people are complex and contradictory. Their creative processes tend to be chaotic and nonlinear—which seems to mirror what’s going on in their brains. Contrary to the “right-brain myth,” creativity doesn’t just involve a single brain region or even a single side of the brain. Instead, the creative process draws on the whole brain. It’s a dynamic interplay of many diverse brain regions, thinking styles, emotions, and unconscious and conscious processing systems coming together in unusual and unexpected ways. 

But while we may never find the formula for creativity, there’s still a lot that science can teach us about what goes into the creative process—and how each one of us can optimize our own. 

Understanding your own creative process

One of the most illuminating things I’ve found is a popular four-stage model of the creative process developed in the 1920s. In his book The Art of Thought , British psychologist Graham Wallas outlined a theory of the creative process based on many years of observing and studying accounts of inventors and other creative types at work. 

The four stages of the creative process: 

Stage 1: preparation.

The creative process begins with preparation: gathering information and materials, identifying sources of inspiration, and acquiring knowledge about the project or problem at hand. This is often an internal process (thinking deeply to generate and engage with ideas) as well as an external one (going out into the world to gather the necessary data, resources, materials, and expertise). 

Stage 2: Incubation

Next, the ideas and information gathered in stage 1 marinate in the mind. As ideas slowly simmer, the work deepens and new connections are formed. During this period of germination, the artist takes their focus off the problem and allows the mind to rest. While the conscious mind wanders, the unconscious engages in what Einstein called “combinatory play”: taking diverse ideas and influences and finding new ways to bring them together. 

Stage 3: Illumination

Next comes the elusive aha moment. After a period of incubation, insights arise from the deeper layers of the mind and break through to conscious awareness, often in a dramatic way. It’s the sudden Eureka! that comes when you’re in the shower, taking a walk, or occupied with something completely unrelated. Seemingly out of nowhere, the solution presents itself. 

Stage 4: Verification

Following the aha moment, the words get written down, the vision is committed to paint or clay, the business plan is developed. Whatever ideas and insights arose in stage 3 are fleshed out and developed. The artist uses critical thinking and aesthetic judgment skills to hone and refine the work and then communicate its value to others. 

Of course, these stages don’t always play out in such an orderly, linear fashion. The creative process tends to look more like a zigzag or spiral than a straight line. The model certainly has its limitations, but it can offer a road map of sorts for our own creative journey, offering a direction, if not a destination. It can help us become more aware of where we’re at in our own process, where we need to go, and the mental processes that can help us get there. And when the process gets a little too messy, coming back to this framework can help us to recenter, realign, and chart the path ahead. 

For instance, if you can’t seem to get from incubation to illumination, the solution might be to go back to stage 1, gathering more resources and knowledge to find that missing element. Or perhaps, in the quest for productivity , you’ve made the all-too-common mistake of skipping straight to stage 4, pushing ahead with a half-baked idea before it’s fully marinated. In that case, carving out time and space for stage 2 may be the necessary detour. 

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How to optimize your creative process for ultimate success

But let’s dig a little deeper: As I’ve contemplated and applied the four-stage model in my own work, I’ve found within it a much more profound insight into the mysteries of creation.  

At its heart, any creative process is about discovering something new within ourselves and then bringing that something into the world for others to experience and enjoy. The work of the artist, the visionary, the innovator is to bridge their inner and outer worlds—taking something that only exists within their own mind and heart and soul and birthing it into concrete, tangible form (you know, not unlike that other kind of creative process). 

Any creative process is a dance between the inner and the outer; the unconscious and conscious mind; dreaming and doing; madness and method; solitary reflection and active collaboration. Psychologists describe it in simple terms of inspiration (coming up with ideas) and generation (bringing ideas to life). 

In the four-stage model, we can see how the internal and external elements of the creative process interact. stages 2 and 3 are all about inspiration: dreaming, reflecting, imagining, opening up to inspiration, and allowing the unconscious mind to do its work. Stages 1 and 4, meanwhile, are about generation: doing the external work of research, planning, execution, and collaboration. Through a dynamic dance of inspiration and generation, brilliant work comes to life. 

How does this help us in our own creative process? The more we master this balance, the more we can tap into our creative potential. We all have a preference for one side over the other, and by becoming more aware of our natural inclinations, we can learn how to optimize our strengths and minimize our weaknesses.  

More inward-focused, idea-generating types excel in stages 2 and 3: getting inspired and coming up with brilliant ideas. But they run the risk of getting stuck in their own heads and failing to materialize their brilliant ideas in the world. These thinkers and dreamers often need to bring more time and focus to stages 1 and 4 in order to keep their creative process on track. Balance inspiration with generation by creating the necessary structures to help you commit to action and put one foot in front of the other to make it happen—or just collaborate with a doer who you can outsource your ideas to! 

Doer types, on the other hand, shine in stages 1 and 4. They’re brilliant at getting things done, but they risk putting all their focus on productivity at the expense of the inner work and big-picture thinking that helps produce truly inspired work. When we bypass the critical work that occurs in the incubation stage, we miss out on our most original and groundbreaking ideas. If you’re a doer/generator, you can up-level your creative process by clearing out the space in your mind and your schedule to dream, imagine, reflect, and contemplate. 

By seeking a balance of these opposing forces, we can bring some order to the chaos of the creative process. And as we become dreamers who do and doers who dream, we empower ourselves to share more of our creative gifts with the world. 

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Carolyn Gregoire is a writer and creative consultant living in Brooklyn. She is the co-author of  Wired to Create: Unravelling the Mysteries of the Creative Mind  and the creator of the Creative Types personality test. Her work has been featured in the New York Times, Scientific American, TIME, Harvard Business Review, and other publications.

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Reviewed by Psychology Today Staff

Creativity encompasses the ability to discover new and original ideas, connections, and solutions to problems. It’s a part of our drive as humans—fostering resilience , sparking joy, and providing opportunities for self-actualization.

An act of creativity can be grand and inspiring, such as crafting a beautiful painting or designing an innovative company. But an idea need not be artistic or world-changing to count as creative. Life requires daily acts of ingenuity and novel workarounds; in this sense, almost everyone possesses some amount of creativity.

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There are many pieces to the puzzle of creativity, including a balance between controlled, deliberate thought and spontaneous play and imagination . Personality plays a role, as well as biology and life experience.

But everyone possesses some measure of creativity, even if they don’t realize it. Life is full of small moments that require new ideas or surprising solutions. A choice that you don’t think twice about—how you cook a fried egg or the route you take to work—someone else might find delightfully original.

Creative people embody complexity; they show tendencies of thought and action that are segregated in others, according to the pioneering creativity researcher Mihaly Csikszentmihalyi. They balance intense energy with quiet rest, playfulness with discipline, fantasy with reality, and passion for their work with objectivity.

Neuroscience research seems to support this idea. Creative people may better engage the three brain systems —the default mode network , the salience network, and the executive control network—that collectively produce creative thought.

The trait of Openness to Experience correlates with creativity, encompassing a receptivity to new ideas and experiences. People who are low in openness prefer routines and familiarity, while those who are high in openness revel in novelty, whether that is meeting new people, processing different emotions, or traveling to exotic destinations. Accumulating these experiences and perspectives can help the brain forge creative new connections. Other characteristics that are linked to creativity include curiosity, positivity, energy, persistence, and intrinsic motivation.

When we think of creativity, we often think of Mozart, Picasso, Einstein—people with a seemingly fated convergence of talent and opportunity. It's too narrow a set of references, because all sorts of people, possessing various levels of intelligence and natural ability, are capable of engaging in fulfilling creative processes. And buying into a limited definition of creativity prevents many from appreciating their own potential.

Everyday creativity is a framework originally developed by Ruth Richards, Dennis Kinney, and colleagues at Harvard Medical School defined as expressions of originality and meaningfulness. This could encompass daily errands, personal hobbies, or work. Making wacky recipes or dying your hair an unusual color would qualify, as would working on a scrapbook of memories for a friend.

People sometimes refer to “little-c” or “Big-C” to discuss different degrees of creativity. This framework was expanded into a theory called The Four C Model of Creativity by researchers James Kaufman, Ronald Beghetto. Mini-c refers to creativity that arises in any learning process and little-c refers to consistent everyday creativity. Pro-c is the progression to professional expertise in a given domain, while Big-C is reserved for monumental and historic contributions to society.

Many people feel that they have no or very limited creative ability—even some who work in creative fields—and it's true that certain individuals are more creative than others. Fortunately, however, creativity can be acquired and honed at any age or experience level.

Innovation is not some divine gift; it’s actually the skilled application of knowledge in new and exciting ways. It requires changing up your normal routine, stepping outside of typical comfort zones, and paying attention to the present moment.

When learning new information, taking a break—either by sleeping or simply enjoying a distraction—is another way of allowing the unconscious mind to process the data in novel and surprising ways. This often lays the groundwork for a creative insight or breakthrough.

Various lines of research have converged around common insights that provide steps to be more creative:

1. Aim for output: Creative geniuses often produce their best works at their times of greatest output. Some pieces may miss the mark, but the quantity of output makes it likely that other pieces will yield great creativity.

2. Be willing to go deep: In the realm of artistic creativity, pioneers often spend time in solitude, feel emotions and sensations deeply, and aren’t afraid to self-reflect.

3. Be open and playful: The personality trait most tied to creativity is Openness to Experience—whether that be intellectual, aesthetic, or emotional.

4. Capture your ideas: Remember to record thoughts as they arise so they aren't forgotten.

5. Adopt or hire outside perspectives: It can be difficult to innovate if you become trapped in the rules and language of your domain of expertise.

6. Feel free to procrastinate : If you are motivated to solve a problem, procrastinating, exercising, or sleeping on it can lead to divergent thinking and more possibilities.

Most of the time, ideas develop from the steady percolation and evaluation of thoughts and feelings. But every so often, a blockbuster notion breaks through in a flash of insight that’s as unexpected as it is blazingly clear. So-called “aha moments” can generate the brilliant idea for a tech startup, the theme of a musical composition, or the answer to an engineering quandary.

Improving the odds of having a “eureka moment” involves toggling between two modes of thinking: conscious, methodological, concerted problem solving and the restful, spontaneous, unplanned connections of the default mode network, the brain’s resting state. In this way, the default mode network can inspire new solutions when all of the puzzle pieces are in place.

Studies show that training can lead both children and adults to hone creative skills. Sessions may focus on identifying problems to solve, exploring different possibilities, and enhancing emotional intelligence . In one training, for example, instead of making art immediately, children were asked to play with materials—feel their textures, try them out, arrange and rearrange them. Children were encouraged to use emotion -laden memories to explore ideas for art portraying different emotional themes—what colors or textures could be associated with anger?

Several strategies can help build your creative muscle. One is to find a problem that needs solving, and another is to be open to new opportunities, such as trying new foods or using a new approach to complete a task at work. Another is to change your perspective, such as by imagining what somebody else or somebody in a different time period might think. Yet another is to simply create—creativity requires risk-taking and critical feedback, but persisting through discomfort can lead to an innovative and daring outcome.

Creativity may offer some surprising psychological benefits. It can contribute to the ability to make meaning—such as finding ways to successfully cope with past experiences such as trauma , regret, or nostalgia , helping to manage moods, relationships, and problem-solving, and establishing one’s professional and personal legacy for the future. Well-being, in turn, may facilitate creative thinking, such as by practicing mindfulness , research suggests.

Creative thinking involves making new connections between different ideas, which is accomplished by cultivating divergent thinking skills and deliberately exposing yourself to new experiences and to learning. While research psychologists are interested in tapping innovative thinking, clinical psychologists sometimes encourage patients to use artistic expression as a way to confront difficult feelings.

Three key networks operate as a team to spark creativity in the brain, research suggests. The default mode network helps generate ideas, the executive control network evaluates them and propels them forward, and the salience network identifies which ideas are relevant and important. These networks may also influence one another via other feedback loops; for instance, the executive control network might tune the way the salience network scans internally, depending on the task at hand.

The default mode network is the pattern of brain activity that occurs when people are not focused on the outside world. It’s the network that becomes active when the mind turns inward, as people daydream, rest, and reflect on the past or imagine the future. The default mode network can spark connections between different ideas, contributing to creative thought.

The salience network is a large system within the brain that helps to detect and filter important information from the environment , and then determine how to respond to that information. It scans for relevant signals, whether they contain sensory, cognitive, or emotional information. The salience network is rooted in the anterior insula and dorsal anterior cingulate cortex, but it contains nodes in other regions as well.

The executive control network, or executive function, refers to the systems and processes that allow people to plan, monitor, and execute their goals . In the context of creativity, executive functioning monitors the observations, connections, and ideas that are generated, directs attention to particular ideas, and oversees decision-making in the context of a larger goal.

A hallmark of creativity, divergent thinking involves generating multiple ideas or solutions to a problem. It’s original and imaginative, exploring as many different connections as possible. By contrast, convergent thinking is converging onto a single, correct answer or solution, by analyzing the information available and judging which answer is best.

The belief that the left hemisphere completely controls logic and the right brain governs creativity is largely a myth. Creativity and imagination involve communication between networks throughout both hemispheres, research shows. Those networks work together and collectively manipulate ideas, images, and symbols.

From Vincent van Gogh to Sylvia Plath and Winston Churchill, individuals with mental illness have unleashed intellectual and artistic genius throughout history. The connection has fascinated psychologists and everyday individuals alike. What biological theories might explain the overlap? And what evolutionary advantages might these individuals possess?

Psychotic spectrum disorders, including bipolar disorder , schizotypy, and schizophrenia, are disproportionately diagnosed in highly creative individuals (they've been most often measured in artists, musicians, and writers) or in their first-degree relatives. 

But this connection can be confounded by the degree of giftedness at play. While creative types are more mentally stable than are non-creatives, the correlation reverses in the presence of exceptional creativity. Extraordinarily creative individuals are more likely to exhibit psychopathology than are noncreative people, according to University of California at Davis psychologist Dean Keith Simonton. He dubs this concept the "Mad Genius Paradox."

An inability to filter out seemingly irrelevant information is a hallmark of both creative ideation and disordered thought. The state, known as reduced latent inhibition, allows more information to reach awareness, which can in turn foster associations between unrelated concepts. The barrage accounts for both the nonsensical ideas seen in psychosis and for novel thinking.

One hypothesis for the mystery between genius and mental illness is rooted in the diametric theory, an idea put forth by sociologist Christopher Badcock and evolutionary biologist Bernard Crespi to explain how autism and schizophrenia are poles on one cognitive continuum. (In this theory, paternal gene expression pushes towards mechanistic thinking—autism at its most extreme—and maternal genes produce mentalizing traits—psychosis at its most extreme.)

The theory makes a key prediction—that epoch-making minds, likely including John Nash's and Isaac Newton's, exhibit both hypermechanistic and hypermentalizing extremes. These men were both autistic and schizophrenic—double outliers. True genius in some realms, especially mathematics and science, could represent that unique overlap.

Some research has found that genetic variants that are more common in schizophrenia and bipolar disorder are also more common in certain creative professions. However, it’s difficult to conduct reliable studies of the link between genetics and a broad trait like creativity. What we do know, however, is that many mental health conditions, including schizophrenia and bipolar disorder, have a genetic component, so the condition and potentially related traits are passed down from one generation to the next.

Bipolar disorder and schizophrenia can be debilitating illnesses, so scientists have wondered why these conditions have persisted over time. Some believe that schizophrenia and  bipolar disorder offer an evolutionary advantage, in that they predispose individuals to greater creativity, achievement, and success that can benefit both individuals and societies.

People with bipolar disorder can be deeply concerned that medication will strip away the creativity and productivity that accompany manic episodes . Therefore it’s important to address the topic in therapy .

Therapists should explain that manic energy can be confused for creative skill; mania often deludes individuals into believing they are greater than their skills. The pair can discuss the patient’s innate talents and skills to develop, and then devise a strategy to do so following mood stabilization, continuing to adapt to new circumstances or challenges as they arise.

Creativity is typically seen as a socially beneficial trait. But some people use their imagination in pursuit of antisocial ends—what's sometimes termed “dark creativity” or “malevolent creativity.”

A scam artist who devises a novel or foolproof scheme for luring his victims is exercising creativity. But as it’s being deployed to harm others and enrich himself, most observers would find his scheme objectionable, no matter how imaginative.

In recent years, researchers have sought a greater understanding of how darkness and creativity interrelate. Some studies have found that creativity is associated with narcissism ; others have identified a link between higher creativity and reduced honesty and humility. In one study, dispositional creativity was found to predict unethical behavior.

Ultimately, creativity may be better conceived as neither inherently positive nor inherently negative. Instead, it may be best to assess motivations and outcomes when judging the value of any creative act.

One distinction between light and dark creativity involves who benefits and who stands to be harmed by the creative pursuit. Light creativity is associated with ways to benefit others in society, or at least not detract from their welfare, such as composing a moving symphony or founding a tech start-up. Dark creativity is primarily associated with harming others or helping oneself without caring about the potential for collateral damage—devising an elaborate plot to rob a store, for example.

Malevolent creativity has been linked to childhood experiences, such as neglect, and traits in the dark triad , such as narcissism. Another characteristic linked to dark creativity is aggression . In one study, premeditation (planning ahead of time) controlled an individual’s expression of malevolent creativity more than implicit aggression—in other words, being able to hold off on your impulses can make even those primed to be aggressive and darkly creative less harmful when provoked.

Some argue that creativity exists on a spectrum and creative pursuits can exist in the gray area between light and dark. For example, if someone comes up with a clever white lie to avoid meeting someone, that original and plausible idea might lean toward a darker use of creative thinking. The grayer areas of creativity arise when it’s not completely clear where the eventual benefit of the creative behavior lies. For example, is hacktivism bright creativity or dark?

When handheld calculators were invented, schools around the world didn't stop teaching basic math. The same is likely to be true for whatever AI ends up being good for.

What role can writing and reading play in navigating trauma? Memoirist Barrie Miskin discusses her writing process and how it offered closure, connection, and hope.

Personal Perspective: Music is subjective. Not all "relaxing" music relaxes everyone. Sometimes we need music to match us where we are, and then take us to where we want to be.

10 creative ways to find closure after the death of a loved one—with the potential for surprising consequences and priceless benefits.

Collective flow is a shift from traditional brainstorming to a state where group synergy ignites innovation.

Socrates’ recurrent dream shows that valuable insights from dreaming can blossom forth at any time of life, all the way through old age.

Creative problem-solving in the healthcare sector.

Only some of us are synesthetes, but creatively connecting senses to describe our feelings may help us understand each other’s lives.

Dance has played a significant role in ceremonies, rituals, celebrations since the dawn of civilizations. The impulse to dance may have existed already in early primates.

Why do some musicians who achieve greatness in their careers experience a stoppage of creative output?

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It’s increasingly common for someone to be diagnosed with a condition such as ADHD or autism as an adult. A diagnosis often brings relief, but it can also come with as many questions as answers.

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Do you want to be more innovative? What are the benefits of creative thinking?

Creative thinking isn’t limited to just musicians, writers, and other artists. Creativity is a valuable tool for anyone to have in everyday life. When you stimulate your creative genius , you discover innovative ideas and find alternative solutions to problems.

Here are some of the benefits you’ll receive when you begin thinking creatively.

What Is Creativity?

In Big Magic , Elizabeth Gilbert defines creativity as the search for and excavation of universe-endowed gifts that are within us, hidden from our view. Our gifts are the talents, interests, and desires that make us us. You can have a gift for anything—stargazing, website design, or mushroom hunting , for instance—not just a traditionally artistic pursuit, like painting, writing, or performing. 

In practice, Gilbert’s idea of searching for a gift and becoming creative might look something like this: All your life, you’ve felt that you get along well with animals. You’re not sure why, but it seems as though you can understand them better than other people can. Finally, after years of feeling this way, you decide to test out your hunch by volunteering at your local animal shelter. To your delight, you find that the shelter animals do indeed respond well to you. You are great at training them, playing with them, and bonding with them. Injured or abused animals grow healthier under your care. You have just excavated a creative gift that has always lived inside you, but which you never before searched for.

Notice that Gilbert does not define creativity as a professional pursuit or even as the main goal or mission of one’s life. It’s simply a commitment to exploring your depths and bringing to light the unique powers that exist within you. 

Other Definitions of Creativity

Gilbert’s conception of creativity for this book is unique, perhaps because seasoned creators develop idiosyncratic definitions of this concept. If Gilbert’s definition doesn’t fully resonate with you, fellow writer Amy Tan has her own definition, which she presented in a popular TED Talk. Tan feels her creativity is the product of her upbringing, the big questions that preoccupy and interest her, and her quest to derive meaning from the world . 

Steve Jobs’s definition of creativity was different still: He said that creativity was just a matter of forming novel connections . For Jobs, magic and mysticism figured far less into creativity than for Tan and Gilbert. 

As a creator, you may wish to come up with a definition of creativity that most resonates in your life. 

Benefits of Creativity

Now you know what creativity is, and you may have even come up with your own definition of it. But what will you gain out of creativity? There are actually many benefits of creative thinking, from spiritual enlightenment to priceless connections with other people . 

Learn what perks you’ll get out of an innovative mindset to encourage you to start thinking differently.

1. Creativity Spawns Spiritual Enlightenment

The first benefit of creative thinking that Gilbert touches on Big Magic is that creativity spawns spiritual enlightenment. According to Gilbert, the central reason to develop your creativity is to come in touch with what she calls “Big Magic,” also known as Creative Sorcery. This is a mystical or spiritual force of creativity. This force is bigger than us and cannot be explained scientifically or proven empirically. It is an eternal cosmic entity that creatives must have faith in. 

For Gilbert, coming into contact with Creative Sorcery is a transcendent experience. Touching Creative Sorcery lets you be moved by and interact with something greater than yourself . This communion with a higher creative energy constitutes the chief goal of Gilbert’s life.

Gilbert also explains that when you foster your creativity, Creative Sorcery will help you make your creative process more fluid. Creative Sorcery is an external creative spirit that will only guide you the more creative you want to be. You might be struggling to make progress on an idea and then suddenly realize you’ve just spent hours fully and blissfully immersed in your work—that was Creative Sorcery lending a hand. 

2. Creativity Develops Problem-Solving Skills

The second benefit of creative thinking is that it develops your problem-solving skills . According to Barbara Oakley’s book A Mind for Numbers , creativity and problem-solving are closely related. Why? The answer is explained by a concept called diffuse-mode thinking. To get a better understanding of how creativity enhances your problem-solving skills, you need to know the ins and outs of diffuse-mode thinking, including when, how, and why it happens.

When: Diffuse-mode thinking happens when you relax or just let your mind wander . This is usually when you’re not focusing on anything.

How: Diffuse-mode thinking is associated more with the right hemisphere of the brain than the left (although both are involved), and with a resting state, where activity is not significantly elevated in any particular area of the brain . During diffuse-mode thinking, your thoughts traverse longer neural pathways between more diverse concepts. 

Why: Diffuse-mode thinking continues to subconsciously process information from previous focused-mode thinking but in a different way. It can generate creative ideas and creative solutions to difficult problems, circumventing the Einstellung effect by allowing you to mentally step away from detailed problems and see the big picture . 

This is particularly useful in math and science because, as said before, creativity and problem-solving are closely related: You can often approach a problem in a variety of ways, but a certain approach may offer advantages for a certain problem. Thinking up alternative, creative solutions can help you find the best method of solving the problem. 

When you think outside the box and refuse to use traditional problem-solving techniques, you generate creative ideas and solutions to difficult problems. For this reason, creative thinking trumps conventional thinking any day.

3. You’ll Keep Getting Better

Creative minds are always searching for ways to improve. If you think you can’t improve, you won’t allow yourself to grow. David J. Schwartz’s book The Magic of Thinking Big emphasizes this with the example of the Ford Motor Company.

What if Ford Motor Company announced that it had just made the best car ever? “No better car will ever be possible. There is no more need for research, engineering, planning or designing.” With that attitude, the company would shrivel and die. 

True success means continuous innovation. It’s true of companies, and it’s true of you as a person.

Creative people always ask themselves, “How can I do better?” Note that it’s not, “ Can I do better?” They know they can always do better, it’s just a matter of how . People with creative minds are the most successful people because of this mentality. Let’s look at an example of one of the most creative minds who found immense success through his innovation: Steve Jobs.

Steve Jobs and His Radical Innovation

In Steve Jobs , Walter Isaacson claims that what set Jobs apart as a technological pioneer wasn’t any skill as an engineer or programmer but his ability to imagine the future before it arrived. His mindset was fostered by the anarchistic counterculture of the 1960s and ’70s, in which rules and norms were routinely circumvented. Jobs embraced the counterculture’s emphasis on spiritual growth , which led to his belief that intuition is more powerful than intellect. His confidence in the strength of his own creativity and intuition let him see possibilities that others would miss.

To illustrate Jobs’s forward-looking imagination, when he was first shown Xerox’s graphical user interface, he didn’t just see it as a clever new system. Rather, says Isaacson, Jobs immediately intuited what all computers of the future would look like, and at Apple he developed the GUI concept far beyond what Xerox had created into the point-and-click interface we all use today.

Isaacson makes it clear that Jobs wasn’t a perfect oracle, but when he misstepped trends in computing, his response was to take the creative route and think unconventionally. For instance, Jobs failed to anticipate the popularity of burning music to CDs in the early 2000s—the iMac included a CD-ROM drive, but not with the ability to make music CDs. Instead of redesigning the iMac, Jobs moved forward to the next stage of music, the MP3 player. The launch of the iPod quickly made user-created CDs obsolete.

Instead of resting on the iPod’s success, Isaacson shows that Jobs was still looking to the future, particularly toward the cell phone market. Cell phones already had built-in cameras, and he knew that as soon as they incorporated music players they would kill the market for the iPod. Therefore, Jobs chose to get there first with the iPhone. Coupled with the iPad tablet, which came out shortly after, Jobs helped steer the digital age away from PCs as the primary computing devices of choice.

But Jobs didn’t see these as separate devices. According to Isaacson, Jobs envisioned an information landscape in which a desktop computer would serve as a “hub” for all of a user’s devices. This allowed for seamless integration from one device to another—an album or ebook bought on your iMac would instantly transfer to your tablet or phone. Toward the end of his life, Jobs believed that the hub for a person’s devices would no longer be their PC at all, but would move into the cloud.

While it can’t be said that Jobs created these trends, Isaacson illustrates Jobs’s uncanny ability to intuit future shifts in computing and position his company ahead of its competitors—all because of his creative mind.

4. Creativity Takes Advantage of All Your Strengths

The great thing about creativity is that there are no limitations. If you’re a writer, you don’t just have to write about one genre—you can write about many. If you’re an artist, you can create whatever you want, using whatever tools you want.

If you have multiple skill sets, having a creative mind will allow you to find a way to combine these skills to make something extraordinary. For example, Leonardo da Vinci is known as one of the greatest artists of all time, but it’s because his genius was his creativity. According to Walter Isaacson in his book Leonardo da Vinci , his creativity was the result of his unbridled imagination plus his scientific insights.

To illustrate how you can utilize all your strengths for one project, we’ve compiled a breakdown of how Leonardo expressed his creativity in three of his masterpieces:

• “Vitruvian Man” : Leonardo’s “Vitruvian Man” was the result of his explorations of mathematics and philosophy. 1) He drew the details of the man’s body, face, and hair with delicate traces, making his subject a metaphor for the human and the divine. 2) He followed architect Vitruvius’s instructions for the placement of the man inside the circle and the square precisely, but he made adjustments to the measurements of the man. Isaacson explains that those adjustments came from his studies of anatomy and his willingness to challenge received knowledge. 
• “The Last Supper” : Between 1495 and 1498, Leonardo painted “The Last Supper” for Duke Ludovico—a commission that tested the duke’s patience but showcased Leonardo’s masterful application of narrative, symbology, and optics.
• “Mona Lisa” : Leonardo began working on this masterpiece in 1503 and continued perfecting it until his death, putting into practice his knowledge of optics, the human body and psyche, textures, and nature. One way he applied his knowledge of optics to the piece is that he created an artificial source of light to highlight the model’s features. 

Not only did Leonardo value art in his work, he greatly took advantage of his knowledge from all fields of work. And because of that, he became known as one of the best creative minds in history.

5. Creativity Builds Valuable Connections

Many creative people feel discouraged during the creative process and doubt themselves. But by fostering your creativity and sharing your work , you can tap into a network of interested people with whom you can make valuable connections, writes Austin Kleon in his book Show Your Work! . These connections can serve a few purposes: They can become sources of creative collaboration and sources of support—financial and otherwise.

Collaborative Connections

According to Kleon, inspirations, techniques, and ideas have always spread from person to person in a network of influence. The internet in particular now enables this by allowing people to connect around shared interests and ideas and form collaborative relationships. 

Whether you recognize it or not, you’ve probably been influenced by people who do things you admire—writers, musicians, businesspeople, and the like, whose work shapes your tastes and aspirations, writes Kleon. By discussing these influences and by sharing your own creative ideas, techniques, and inspirations with others, you can form friendships with like-minded individuals. Inevitably, many of these people will have creative interests and aspirations like yours—connecting with them will build a network of relationships that can lead to collaboration and new creative projects. Moreover, such relationships can serve as an incubator for all kinds of new creative ideas, says Kleon.   

Supportive Connections

According to Kleon, sharing your work online is a solution to a lack of self-confidence because the online community is vast and surely includes people who can offer you support. Many of those people want to know how art is made—all the messy details and mistakes included—because they, too, want to make art. As you nurture your creativity, you’ll become a source of inspiration and encouragement for them. Kleon claims this dynamic is reciprocal: People you encourage will often happily encourage and support you. They’ll offer helpful feedback, or they’ll even support you financially because they want you to carry on. 

The moral of Kleon’s lesson: Don’t be afraid to think outside the box and show off the results of your creativity to the world. You’ll end up making treasured connections that can boost your confidence in your work.

Final Words

Whether you’re a writer or a scientist, creativity is a valued skill in the workplace and everyday life. This is because everyone wants to stand out in a world dominated by traditional thinking, and creativity is the only way to do that. Break new ground and reap the rewards of your creative mind today.

Are there any more benefits of creative thinking? If so, leave your suggestions in the comments below!

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Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.

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Chapter 7: Critical and Creative Thinking

Learning Framework: Effective Strategies for College Success

Learning Objectives

By the end of this section, you will be able to:

• Define critical thinking
• Describe the role that logic plays in critical thinking
• Describe how critical thinking skills can be used to evaluate information
• Perform fact-checking in the form of lateral reading to evaluate sources of information
• Identify strategies for developing yourself as a critical thinker
• Explore key elements and stages in the creative process
• Apply specific skills for stimulating creative perspectives and innovative options
• Integrate critical and creative thinking in the process of problem-solving

Critical and Creative Thinking

Critical thinking.

As a college student, you are tasked with engaging and expanding your thinking skills. One of the most important of these skills is critical thinking because it relates to nearly all tasks, situations, topics, careers, environments, challenges, and opportunities. It is a “domain-general” thinking skill, not one that is specific to a particular subject area.

What Is Critical Thinking?

Critical thinking  is clear, reasonable, reflective thinking focused on deciding what to believe or do (Robert Ennis.) It means asking probing questions like “How do we know?” or “Is this true in every case or just in this instance?” It involves being skeptical and challenging assumptions rather than simply memorizing facts or blindly accepting what you hear or read.

Imagine, for example, that you’re reading a history textbook. You wonder who wrote it and why, because you detect certain biases in the writing. You find that the author has a limited scope of research focused only on a particular group within a population. In this case, your critical thinking reveals that there are “other sides to the story.”

Who are critical thinkers, and what characteristics do they have in common? Critical thinkers are usually curious and reflective people. They like to explore and probe new areas and seek knowledge, clarification, and new solutions. They ask pertinent questions, evaluate statements and arguments, and they distinguish between facts and opinion. They are also willing to examine their own beliefs, possessing a manner of humility that allows them to admit lack of knowledge or understanding when needed. They are open to changing their mind. Perhaps most of all, they actively enjoy learning, and seeking new knowledge is a lifelong pursuit. This may well be you!

No matter where you are on the road to being a critical thinker, you can always more fully develop and finely tune your skills. Doing so will help you develop more balanced arguments, express yourself clearly, read critically, and glean important information efficiently. Critical thinking skills will help you in any profession or any circumstance of life, from science to art to business to teaching. With critical thinking, you become a clearer thinker and problem solver.

The following video, from Lawrence Bland, presents the major concepts and benefits of critical thinking.

Critical Thinking and Logic

Critical thinking is fundamentally a process of questioning information and data and then reflecting on and assessing what you discover to arrive at a reasonable conclusion. You may question the information you read in a textbook, or you may question what a politician or a professor or a classmate says.

You can also question a commonly held belief or a new idea. It is equally important (and even more challenging) to question your own thinking and beliefs! With critical thinking, anything and everything is subject to question and examination for the purpose of logically constructing reasoned perspectives.

What Is Logic?

The word  logic  comes from the Ancient Greek  logike , referring to the science or art of reasoning. Using logic, a person evaluates arguments and reasoning and strives to distinguish between good and bad reasoning, or between truth and falsehood. Using logic, you can evaluate the ideas and claims of others, make good decisions, and form sound beliefs about the world.

Questions of Logic in Critical Thinking

Let’s use a simple example of applying logic to a critical-thinking situation. In this hypothetical scenario, a man has a Ph.D. in political science, and he works as a professor at a local college. His wife works at the college, too. They have three young children in the local school system, and their family is well known in the community. The man is now running for political office. Are his credentials and experience sufficient for entering public office? Will he be effective in the political office? Some voters might believe that his personal life and current job, on the surface, suggest he will do well in the position, and they will vote for him. In truth, the characteristics described don’t guarantee that the man will do a good job. The information is somewhat irrelevant. What else might you want to know? How about whether the man had previously held a political office and done a good job? In this case, we want to think critically about how much information is adequate in order to make a decision based on  logic  instead of  assumptions.

The following questions, presented in Figure 1, below, are ones you may apply to formulate a logical, reasoned perspective in the above scenario or any other situation:

• What’s happening?  Gather the basic information and begin to think of questions.
• Why is it important?  Ask yourself why it’s significant and whether or not you agree.
• What don’t I see?  Is there anything important missing?
• How do I know?  Ask yourself where the information came from and how it was constructed.
• Who is saying it?  What’s the position of the speaker and what is influencing them?
• What else?   What if?  What other ideas exist and are there other possibilities?

Problem-Solving with Critical Thinking

For most people, a typical day is filled with critical thinking and problem-solving challenges. In fact, critical thinking and problem-solving go hand-in-hand. They both refer to using knowledge, facts, and data to solve problems effectively. But with problem-solving, you are specifically identifying, selecting, and defending your solution. Below are some examples of using critical thinking to problem-solve:

• Your friend was upset and said some unkind words to you, which put a crimp in the relationship. You try to see through the angry behaviors to determine how you might best support your friend and help bring the relationship back to a comfortable spot.
• ​​​Your final art class project challenges you to conceptualize form in new ways. On the last day of class when students present their projects, you describe the techniques you used to fulfill the assignment. You explain why and how you selected that approach.
• You have a job interview for a position that you feel you are only partially qualified for, although you really want the job and are excited about the prospects. You analyze how you will explain your skills and experiences in a way to show that you are a good match for the prospective employer.
• You are doing well in college, and most of your college and living expenses are covered. But there are some gaps between what you want and what you feel you can afford. You analyze your income, savings, and budget to better calculate what you will need to stay in college and maintain your desired level of spending.

Evaluating Information with Critical Thinking

In 2010, a textbook used in fourth-grade classrooms in Virginia became big news for all the wrong reasons. The book,  Our Virginia  by Joy Masoff, caught the attention of a parent who was helping her child do her homework, according to  an article in  The Washington Post . Carol Sheriff was a historian for the College of William and Mary and as she worked with her daughter, she began to notice some glaring historical errors, not the least of which was a passage that described how thousands of African Americans fought for the South during the Civil War.

Further investigation into the book revealed that, although the author had written textbooks on a variety of subjects, she was not a trained historian. The research she had done to write  Our Virginia,  and in particular the information she included about Black Confederate soldiers, was done through the Internet and included sources created by groups like the Sons of Confederate Veterans, an organization that promotes views of history that de-emphasize the role of slavery in the Civil War.

There’s no question that evaluating sources is an important part of the research process and doesn’t just apply to Internet sources. Using inaccurate, irrelevant, or poorly researched sources can affect the quality of your own work. Being able to understand and apply the concepts that follow is crucial to becoming a more savvy user and creator of information.

Fact-Checking With Lateral Reading

When you find a source of information, how do you know if it’s true? How can you be sure that it is a reliable, trustworthy, and effective piece of evidence for your research? This section will introduce you to a set of strategies to quickly and effectively verify your sources, based on the approach taken by professional fact-checkers. Fact-checking is a form of  information hygiene , the  “metaphorical handwashing you engage in to prevent the spread of misinformation” (Caulfield). It  can minimize your own susceptibility to misinformation and disinformation, and help you to avoid spreading it to others.

In 2017, the Stanford History Education Group conducted a study, “ Lateral Reading: Reading Less and Learning More When Evaluating Digital Information .” Here, they assessed the internet evaluation skills of presumed experts: Stanford undergraduates, History professors, and professional fact-checkers. This fascinating study confirmed that even Stanford students and professors with PhDs in History struggled to identify credible sources on the internet.

For example, in one task, the participants were presented with two websites that provided information on bullying, and they were given up to ten minutes to determine which was the more reliable site. One of the websites (American Academy of Pediatrics) was from the largest professional organization of pediatricians in the world, while the other site (American College of Pediatricians) had been labeled a hate group because of its virulently anti-gay stance. The result?

• Only 50% of the historians identified the reliable website
• Only 20% of the undergrads identified the reliable website
• 100% of the fact-checkers were able to quickly identify the reliable website

Watch this supplemental video that gives an overview of The Stanford Experiment.

The SIFT Method

Mike Caulfield, Washington State University digital literacy expert, has helpfully condensed key fact-checking strategies into a short list of four moves, or things to do to quickly make a decision about whether or not a source is worthy of your attention. It is referred to as the “SIFT” method:

When you initially encounter a source of information and start to read it—stop. Ask yourself whether you know and trust the author, publisher, publication, or website. If you don’t, use the other fact-checking moves that follow, to get a better sense of what you’re looking at. In other words, don’t read, share, or use the source in your research until you know what it is, and you can verify it is reliable.

This is a particularly important step, considering what we know about the  attention economy —social media, news organizations, and other digital platforms purposely promote sensational, divisive, and outrage-inducing content that emotionally hijacks our attention in order to keep us “engaged” with their sites (clicking, liking, commenting, sharing). Stop and check your emotions before engaging!

Investigate the Source

You don’t have to do a three-hour investigation into a source before you engage with it. But if you’re reading a piece on economics, and the author is a Nobel prize-winning economist, that would be useful information. Likewise, if you’re watching a video on the many benefits of milk consumption, you would want to be aware if the video was produced by the dairy industry. This doesn’t mean the Nobel economist will always be right and that the dairy industry can’t ever be trusted. But knowing the expertise and agenda of the person who created the source is crucial to your interpretation of the information provided.

When investigating a source, fact-checkers read “laterally” across many websites, rather than digging deep (reading “vertically”) into the one source they are evaluating. That is, they don’t spend much time on the source itself, but instead they quickly get off the page and see what others have said about the source. They open up many tabs in their browser, piecing together different bits of information from across the web to get a better picture of the source they’re investigating.

Watch the following short video for a demonstration of this strategy. Pay particular attention to how Wikipedia can be used to quickly get useful information about publications, organizations, and authors.

Find Better Coverage

What if the source you find is low-quality, or you can’t determine if it is reliable or not? Perhaps  you don’t really care about the source—you care about the claim that source is making. You want to know if it is true or false. You want to know if it represents a consensus viewpoint, or if it is the subject of much disagreement. A common example of this is a meme you might encounter on social media. The random person or group who posted the meme may be less important than the quote or claim the meme makes.

Your best strategy in this case might be to find a better source altogether, to look for other coverage that includes trusted reporting or analysis on that same claim. Rather than relying on the source that you initially found, you can trade up for a higher quality source.

The point is that you’re not wedded to using that initial source. We have the internet! You can go out and find a better source, and invest your time there. Watch the followng video that demonstrates this strategy and notes how fact-checkers build a library of trusted sources they can rely on to provide better coverage.

Trace Claims, Quotes, and Media to the Original Context

Much of what we find on the internet has been stripped of context. Maybe there’s a video of a fight between two people with Person A as the aggressor. But what happened before that? What was clipped out of the video and what stayed in? Maybe there’s a picture that seems real but the caption could be misleading. Maybe a claim is made about a new medical treatment based on a research finding, but you’re not certain if the cited research paper actually said that. The people who re-report these stories either get things wrong by mistake, or, in some cases, they are intentionally misleading us.

In these cases you will want to trace the claim, quote, or media back to the source, so you can see it in its original context and get a sense of whether the version you saw was accurately presented. Watch the following video that discusses re-reporting vs. original reporting and demonstrates a quick tip: going “upstream” to find the original reporting source.

Developing Yourself As a Critical Thinker

Critical thinking is a fundamental skill for college students, but it should also be a lifelong pursuit. Below are additional strategies to develop yourself as a critical thinker in college and in everyday life:

• Reflect and practice : Always reflect on what you’ve learned. Is it true all the time? How did you arrive at your conclusions?
• Use wasted time : It’s certainly important to make time for relaxing, but if you find you are indulging in too much of a good thing, think about using your time more constructively. Determine when you do your best thinking and try to learn something new during that part of the day.
• Redefine the way you see things : It can be very uninteresting to always think the same way. Challenge yourself to see familiar things in new ways. Put yourself in someone else’s shoes and consider things from a different angle or perspective.  If you’re trying to solve a problem, list all your concerns: what you need in order to solve it, who can help, what some possible barriers might be, etc. It’s often possible to reframe a problem as an opportunity. Try to find a solution where there seems to be none.
• Analyze the influences on your thinking and in your life : Why do you think or feel the way you do? Analyze your influences. Think about who in your life influences you. Do you feel or react a certain way because of social convention, or because you believe it is what is expected of you? Try to break out of any molds that may be constricting you.
• Express yourself : Critical thinking also involves being able to express yourself clearly. Most important in expressing yourself clearly is stating one point at a time. You might be inclined to argue every thought, but you might have greater impact if you focus just on your main arguments. This will help others to follow your thinking clearly. For more abstract ideas, assume that your audience may not understand. Provide examples, analogies, or metaphors where you can.
• Enhance your wellness : It’s easier to think critically when you take care of your mental and physical health. Try taking activity breaks throughout the day to reach 30 to 60 minutes of physical activity each day. Scheduling physical activity into your day can help lower stress and increase mental alertness. Also,  do your most difficult work when you have the most energy . Think about the time of day you are most effective and have the most energy. Plan to do your most difficult work during these times. And be sure to  reach out for help i f you feel you need assistance with your mental or physical health (see  Maintaining Your Mental (and Physical) Health  for more information).

Creative Thinking

Creative thinking  is an invaluable skill for college students because it helps you look at problems and situations from a fresh perspective. Creative thinking is a way to develop novel or unorthodox solutions that do not depend wholly on past or current solutions. It’s a way of employing strategies to clear your mind so that your thoughts and ideas can transcend what appears to be the limitations of a problem. Creative thinking is a way of moving beyond barriers and it can be understood as a  skill,  as opposed to an inborn talent or natural “gift”, that can be taught as well as learned.

However, the ability to think and act in creative ways is a natural ability that we all exhibited as children. The curiosity, wonder, imagination, playfulness, and persistence in obtaining new skills are what transformed us into the powerful learners that we became well before we entered school. As a creative thinker now, you are curious, optimistic, and imaginative. You see problems as interesting opportunities, and you challenge assumptions and suspend judgment. You don’t give up easily. You work hard. Is this you? Even if you don’t yet see yourself as a competent creative thinker or problem-solver yet, you can learn solid skills and techniques to help you become one.

How to Stimulate Creative Thinking

The following video,  How to Stimulate the Creative Process , identifies six strategies to stimulate your creative thinking.

• Sleep on it . Over the years, researchers have found that the REM sleep cycle boosts our creativity and problem-solving abilities, providing us with innovative ideas or answers to vexing dilemmas when we awaken. Keep a pen and paper by the bed so you can write down your nocturnal insights if they wake you up.
• Go for a run or hit the gym . Studies indicate that exercise stimulates creative thinking, and the brainpower boost lasts for a few hours.
• Allow your mind to wander  a few times every day. Far from being a waste of time, daydreaming has been found to be an essential part of generating new ideas. If you’re stuck on a problem or creatively blocked, think about something else for a while.
• Keep learning . Studying something far removed from your area of expertise is especially effective in helping you think in new ways.
• Put yourself in nerve-racking situations  once in a while to fire up your brain. Fear and frustration can trigger innovative thinking.
• Keep a notebook  with you, or create a file for ideas on your smartphone or laptop, so you always have a place to record fleeting thoughts. They’re sometimes the best ideas of all.

The following video, Where Good Ideas Come From by Steven Johnson, reinforces the idea that time allows creativity to flourish.

Watch this supplemental video by PBS Digital Studies: How To Be Creative | Off Book | PBS Digital Studio for a more in-depth look on how to become a “powerful creative person.”

Problem Solving with Creative Thinking

Creative problem-solving is a type of problem-solving that involves searching for new and novel solutions to problems. It’s a way to think “outside of the box.” Unlike critical thinking, which scrutinizes assumptions and uses reasoning, creative thinking is about generating alternative ideas— practices and solutions that are unique and effective. It’s about facing sometimes muddy and unclear problems and seeing how things can be done differently.

As you continue to develop your creative thinking skills, be alert to perceptions about creative thinking that could slow down progress. Remember that creative thinking and problem-solving are ways to transcend the limitations of a problem and see past barriers.

 

1

Every problem has only one solution (or one right answer)

The goal of problem-solving is to solve the problem, and most problems can be solved in any number of ways. If you discover a solution that works, it’s a good solution. Other people may think up solutions that differ from yours, but that doesn’t make your solution wrong or unimportant. What is the solution to “putting words on paper?” Fountain pen, ballpoint, pencil, marker, typewriter, printer, printing press, word-processing… all are valid solutions!

2

The best answer, solution, or method has already been discovered

Look at the history of any solution and you’ll see that improvements, new solutions, and new right answers are always being found. What is the solution to human transportation? The ox or horse, the cart, the wagon, the train, the car, the airplane, the jet, the space shuttle? What is the best and last?

3

Creative answers are technologically complex

Only a few problems require complex technological solutions. Most problems you’ll encounter need only a thoughtful solution involving personal action and perhaps a few simple tools. Even many problems that seem to require technology can be addressed in other ways.

4

Ideas either come or they don’t. Nothing will help— certainly not structure.

There are many successful techniques for generating ideas. One important technique is to include structure. Create guidelines, limiting parameters, and concrete goals for yourself that stimulate and shape your creativity. This strategy can help you get past the intimidation of “the blank page.” For example, if you want to write a story about a person who gained insight through experience, you can stoke your creativity by limiting or narrowing your theme to “a young girl in Cambodia who escaped the Khmer Rouge to find a new life as a nurse in France.” Apply this specificity and structure to any creative endeavor.

Critical and creative thinking complement each other when it comes to problem-solving. The process of alternatively focusing and expanding your thinking can generate more creative, innovative, and effective outcomes.

Problem-Solving Action Checklist

Problem-solving can be an efficient and rewarding process, especially if you are organized and mindful of critical steps and strategies. Remember to assume the attributes of a good critical thinker: if you are curious, reflective, knowledge-seeking, open to change, probing, organized, and ethical, your challenge or problem will be less of a hurdle, and you’ll be in a good position to find intelligent solutions. The steps outlined in this checklist will help you adhere to these qualities in your approach to any problem:

1. Define the problem
2. Identify available solutions
3. Select your solution

KEY TAKEAWAYS

• Critical thinking is logical and reflective thinking focused on deciding what to believe or do.
• Critical thinking involves questioning and evaluating information.
• Evaluating information is a complex, but essential, process. You can use the SIFT method to help determine if sources and information are reliable.
• Creative thinking is both a natural aspect of childhood and a re-learnable skill as an adult.
• Creative thinking is as essential a skill as critical thinking and integrating them can contribute to  innovative and rewarding experiences in life.
• Critical and creative thinking both contribute to our ability to solve problems in a variety of contexts.
• You can take specific actions to develop and strengthen your critical and creative thinking skills.

LICENSES AND ATTRIBUTIONS

CC LICENSED CONTENT, ORIGINAL

• Critical and Creative Thinking  Authored by : Laura Lucas, Tobin Quereau, and Heather Syrett.  Provided by : Austin Community College.  License :  CC BY-NC-SA-4.0

CC LICENSED CONTENT, SPECIFIC ATTRIBUTION

• Chapter cover image.  Authored by : Hans-Peter Gauster.  Provided by : Unsplash.  Located at :  https://unsplash.com/photos/3y1zF4hIPCg .  License :  CC0: No Rights Reserved
• Creative Thinking Skills  in College Success.  Authored by : Linda Bruce.  Provided by : Lumen Learning.  Located at :  https://courses.lumenlearning.com/collegesuccess-lumen/chapter/creative-thinking-skills/ .  License :  CC BY 4.0
• Critical Thinking Skills  in College Success.   Authored by : Linda Bruce.  Provided by : Lumen Learning.  Located at :  https://courses.lumenlearning.com/collegesuccess-lumen/chapter/critical-thinking-skills/ .  License :  CC BY 4.0
• Evaluate: Assessing Your Research Process and Findings  in Information Literacy.  Authored by : Bernnard, Bobish, Hecker, Holden, Hosier, Jacobsen, Loney, Bullis.  Provided by : Lumen Learning.  Located at :  https://courses.lumenlearning.com/informationliteracy/chapter/evaluate-assessing-your-research-process-and-findings/ .  License :  CC BY-NC-SA-4.0
• The SIFT Method in Introduction to College Research . Authored by:  Walter D. Butler; Aloha Sargent; and Kelsey Smith. Provided by: Pressbooks. Located at : https://oer.pressbooks.pub/collegeresearch/chapter/the-sift-method/ . License: CC BY 4.0
• Why Fact-Checking in Introduction to College Research . Authored by:  Walter D. Butler; Aloha Sargent; and Kelsey Smith. Provided by: Pressbooks. Located at : https://oer.pressbooks.pub/collegeresearch/chapter/why-fact-checking/ . License: CC BY 4.0

ALL RIGHTS RESERVED CONTENT

Where Good Ideas Come From.  Authored by : Steven Johnson. Provided by: Riverhead Books.  Located at :  https://www.youtube.com/watch?v=NugRZGDbPFU .  License :  All Rights Reserved .  License Terms : Standard YouTube License

How to Stimulate the Creative Process.  Provided by : Howcast.  Located at :  https://youtu.be/kPC8e-Jk5uw .  License :  All Rights Reserved .  License Terms : Standard YouTube License

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