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How to write a research plan: Step-by-step guide

Last updated

30 January 2024

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Today’s businesses and institutions rely on data and analytics to inform their product and service decisions. These metrics influence how organizations stay competitive and inspire innovation. However, gathering data and insights requires carefully constructed research, and every research project needs a roadmap. This is where a research plan comes into play.

Read this step-by-step guide for writing a detailed research plan that can apply to any project, whether it’s scientific, educational, or business-related.

• What is a research plan?

A research plan is a documented overview of a project in its entirety, from end to end. It details the research efforts, participants, and methods needed, along with any anticipated results. It also outlines the project’s goals and mission, creating layers of steps to achieve those goals within a specified timeline.

Without a research plan, you and your team are flying blind, potentially wasting time and resources to pursue research without structured guidance.

The principal investigator, or PI, is responsible for facilitating the research oversight. They will create the research plan and inform team members and stakeholders of every detail relating to the project. The PI will also use the research plan to inform decision-making throughout the project.

• Why do you need a research plan?

Create a research plan before starting any official research to maximize every effort in pursuing and collecting the research data. Crucially, the plan will model the activities needed at each phase of the research project .

Like any roadmap, a research plan serves as a valuable tool providing direction for those involved in the project—both internally and externally. It will keep you and your immediate team organized and task-focused while also providing necessary definitions and timelines so you can execute your project initiatives with full understanding and transparency.

External stakeholders appreciate a working research plan because it’s a great communication tool, documenting progress and changing dynamics as they arise. Any participants of your planned research sessions will be informed about the purpose of your study, while the exercises will be based on the key messaging outlined in the official plan.

Here are some of the benefits of creating a research plan document for every project:

Project organization and structure

Well-informed participants

All stakeholders and teams align in support of the project

Clearly defined project definitions and purposes

Distractions are eliminated, prioritizing task focus

Timely management of individual task schedules and roles

Costly reworks are avoided

• What should a research plan include?

The different aspects of your research plan will depend on the nature of the project. However, most official research plan documents will include the core elements below. Each aims to define the problem statement , devising an official plan for seeking a solution.

Specific project goals and individual objectives

Ideal strategies or methods for reaching those goals

Required resources

Descriptions of the target audience, sample sizes , demographics, and scopes

Key performance indicators (KPIs)

Project background

Research and testing support

Preliminary studies and progress reporting mechanisms

Cost estimates and change order processes

Depending on the research project’s size and scope, your research plan could be brief—perhaps only a few pages of documented plans. Alternatively, it could be a fully comprehensive report. Either way, it’s an essential first step in dictating your project’s facilitation in the most efficient and effective way.

• How to write a research plan for your project

When you start writing your research plan, aim to be detailed about each step, requirement, and idea. The more time you spend curating your research plan, the more precise your research execution efforts will be.

Account for every potential scenario, and be sure to address each and every aspect of the research.

Consider following this flow to develop a great research plan for your project:

Define your project’s purpose

Start by defining your project’s purpose. Identify what your project aims to accomplish and what you are researching. Remember to use clear language.

Thinking about the project’s purpose will help you set realistic goals and inform how you divide tasks and assign responsibilities. These individual tasks will be your stepping stones to reach your overarching goal.

Additionally, you’ll want to identify the specific problem, the usability metrics needed, and the intended solutions.

Know the following three things about your project’s purpose before you outline anything else:

What you’re doing

Why you’re doing it

What you expect from it

Identify individual objectives

With your overarching project objectives in place, you can identify any individual goals or steps needed to reach those objectives. Break them down into phases or steps. You can work backward from the project goal and identify every process required to facilitate it.

Be mindful to identify each unique task so that you can assign responsibilities to various team members. At this point in your research plan development, you’ll also want to assign priority to those smaller, more manageable steps and phases that require more immediate or dedicated attention.

Select research methods

Once you have outlined your goals, objectives, steps, and tasks, it’s time to drill down on selecting research methods . You’ll want to leverage specific research strategies and processes. When you know what methods will help you reach your goals, you and your teams will have direction to perform and execute your assigned tasks.

Research methods might include any of the following:

User interviews : this is a qualitative research method where researchers engage with participants in one-on-one or group conversations. The aim is to gather insights into their experiences, preferences, and opinions to uncover patterns, trends, and data.

Field studies : this approach allows for a contextual understanding of behaviors, interactions, and processes in real-world settings. It involves the researcher immersing themselves in the field, conducting observations, interviews, or experiments to gather in-depth insights.

Card sorting : participants categorize information by sorting content cards into groups based on their perceived similarities. You might use this process to gain insights into participants’ mental models and preferences when navigating or organizing information on websites, apps, or other systems.

Focus groups : use organized discussions among select groups of participants to provide relevant views and experiences about a particular topic.

Diary studies : ask participants to record their experiences, thoughts, and activities in a diary over a specified period. This method provides a deeper understanding of user experiences, uncovers patterns, and identifies areas for improvement.

Five-second testing: participants are shown a design, such as a web page or interface, for just five seconds. They then answer questions about their initial impressions and recall, allowing you to evaluate the design’s effectiveness.

Surveys : get feedback from participant groups with structured surveys. You can use online forms, telephone interviews, or paper questionnaires to reveal trends, patterns, and correlations.

Tree testing : tree testing involves researching web assets through the lens of findability and navigability. Participants are given a textual representation of the site’s hierarchy (the “tree”) and asked to locate specific information or complete tasks by selecting paths.

Usability testing : ask participants to interact with a product, website, or application to evaluate its ease of use. This method enables you to uncover areas for improvement in digital key feature functionality by observing participants using the product.

Live website testing: research and collect analytics that outlines the design, usability, and performance efficiencies of a website in real time.

There are no limits to the number of research methods you could use within your project. Just make sure your research methods help you determine the following:

What do you plan to do with the research findings?

What decisions will this research inform? How can your stakeholders leverage the research data and results?

Recruit participants and allocate tasks

Next, identify the participants needed to complete the research and the resources required to complete the tasks. Different people will be proficient at different tasks, and having a task allocation plan will allow everything to run smoothly.

Prepare a thorough project summary

Every well-designed research plan will feature a project summary. This official summary will guide your research alongside its communications or messaging. You’ll use the summary while recruiting participants and during stakeholder meetings. It can also be useful when conducting field studies.

Ensure this summary includes all the elements of your research project . Separate the steps into an easily explainable piece of text that includes the following:

An introduction: the message you’ll deliver to participants about the interview, pre-planned questioning, and testing tasks.

Interview questions: prepare questions you intend to ask participants as part of your research study, guiding the sessions from start to finish.

An exit message: draft messaging your teams will use to conclude testing or survey sessions. These should include the next steps and express gratitude for the participant’s time.

Create a realistic timeline

While your project might already have a deadline or a results timeline in place, you’ll need to consider the time needed to execute it effectively.

Realistically outline the time needed to properly execute each supporting phase of research and implementation. And, as you evaluate the necessary schedules, be sure to include additional time for achieving each milestone in case any changes or unexpected delays arise.

For this part of your research plan, you might find it helpful to create visuals to ensure your research team and stakeholders fully understand the information.

Determine how to present your results

A research plan must also describe how you intend to present your results. Depending on the nature of your project and its goals, you might dedicate one team member (the PI) or assume responsibility for communicating the findings yourself.

In this part of the research plan, you’ll articulate how you’ll share the results. Detail any materials you’ll use, such as:

Presentations and slides

A project report booklet

A project findings pamphlet

Documents with key takeaways and statistics

Graphic visuals to support your findings

• Format your research plan

As you create your research plan, you can enjoy a little creative freedom. A plan can assume many forms, so format it how you see fit. Determine the best layout based on your specific project, intended communications, and the preferences of your teams and stakeholders.

Find format inspiration among the following layouts:

Written outlines

Narrative storytelling

Visual mapping

Graphic timelines

Remember, the research plan format you choose will be subject to change and adaptation as your research and findings unfold. However, your final format should ideally outline questions, problems, opportunities, and expectations.

• Research plan example

Imagine you’ve been tasked with finding out how to get more customers to order takeout from an online food delivery platform. The goal is to improve satisfaction and retain existing customers. You set out to discover why more people aren’t ordering and what it is they do want to order or experience. 

You identify the need for a research project that helps you understand what drives customer loyalty . But before you jump in and start calling past customers, you need to develop a research plan—the roadmap that provides focus, clarity, and realistic details to the project.

Here’s an example outline of a research plan you might put together:

Project title

Project members involved in the research plan

Purpose of the project (provide a summary of the research plan’s intent)

Objective 1 (provide a short description for each objective)

Objective 2

Objective 3

Proposed timeline

Audience (detail the group you want to research, such as customers or non-customers)

Budget (how much you think it might cost to do the research)

Risk factors/contingencies (any potential risk factors that may impact the project’s success)

Remember, your research plan doesn’t have to reinvent the wheel—it just needs to fit your project’s unique needs and aims.

Customizing a research plan template

Some companies offer research plan templates to help get you started. However, it may make more sense to develop your own customized plan template. Be sure to include the core elements of a great research plan with your template layout, including the following:

Introductions to participants and stakeholders

Background problems and needs statement

Significance, ethics, and purpose

Research methods, questions, and designs

Preliminary beliefs and expectations

Implications and intended outcomes

Realistic timelines for each phase

Conclusion and presentations

How many pages should a research plan be?

Generally, a research plan can vary in length between 500 to 1,500 words. This is roughly three pages of content. More substantial projects will be 2,000 to 3,500 words, taking up four to seven pages of planning documents.

What is the difference between a research plan and a research proposal?

A research plan is a roadmap to success for research teams. A research proposal, on the other hand, is a dissertation aimed at convincing or earning the support of others. Both are relevant in creating a guide to follow to complete a project goal.

What are the seven steps to developing a research plan?

While each research project is different, it’s best to follow these seven general steps to create your research plan:

Defining the problem

Identifying goals

Choosing research methods

Recruiting participants

Preparing the brief or summary

Establishing task timelines

Defining how you will present the findings

Should you be using a customer insights hub?

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FLEET LIBRARY | Research Guides

Rhode island school of design, create a research plan: research plan.

• Research Plan
• Literature Review
• Ulrich's Global Serials Directory
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A research plan is a framework that shows how you intend to approach your topic. The plan can take many forms: a written outline, a narrative, a visual/concept map or timeline. It's a document that will change and develop as you conduct your research. Components of a research plan

1. Research conceptualization - introduces your research question

2. Research methodology - describes your approach to the research question

3. Literature review, critical evaluation and synthesis - systematic approach to locating,

    reviewing and evaluating the work (text, exhibitions, critiques, etc) relating to your topic

4. Communication - geared toward an intended audience, shows evidence of your inquiry

Research conceptualization refers to the ability to identify specific research questions, problems or opportunities that are worthy of inquiry. Research conceptualization also includes the skills and discipline that go beyond the initial moment of conception, and which enable the researcher to formulate and develop an idea into something researchable ( Newbury 373).

Research methodology refers to the knowledge and skills required to select and apply appropriate methods to carry through the research project ( Newbury 374) .

Method describes a single mode of proceeding; methodology describes the overall process.

Method - a way of doing anything especially according to a defined and regular plan; a mode of procedure in any activity

Methodology - the study of the direction and implications of empirical research, or the sustainability of techniques employed in it; a method or body of methods used in a particular field of study or activity *Browse a list of research methodology books  or this guide on Art & Design Research

Literature Review, critical evaluation & synthesis

A literature review is a systematic approach to locating, reviewing, and evaluating the published work and work in progress of scholars, researchers, and practitioners on a given topic.

Critical evaluation and synthesis is the ability to handle (or process) existing sources. It includes knowledge of the sources of literature and contextual research field within which the person is working ( Newbury 373).

Literature reviews are done for many reasons and situations. Here's a short list:

Sources to consult while conducting a literature review:

Online catalogs of local, regional, national, and special libraries

meta-catalogs such as worldcat , Art Discovery Group , europeana , world digital library or RIBA

subject-specific online article databases (such as the Avery Index, JSTOR, Project Muse)

digital institutional repositories such as Digital Commons @RISD ; see Registry of Open Access Repositories

Open Access Resources recommended by RISD Research LIbrarians

works cited in scholarly books and articles

print bibliographies

the internet-locate major nonprofit, research institutes, museum, university, and government websites

search google scholar to locate grey literature & referenced citations

trade and scholarly publishers

fellow scholars and peers

Communication                              

Communication refers to the ability to

• structure a coherent line of inquiry
• communicate your findings to your intended audience
• make skilled use of visual material to express ideas for presentations, writing, and the creation of exhibitions ( Newbury 374)

Research plan framework: Newbury, Darren. "Research Training in the Creative Arts and Design." The Routledge Companion to Research in the Arts . Ed. Michael Biggs and Henrik Karlsson. New York: Routledge, 2010. 368-87. Print.

About the author

Except where otherwise noted, this guide is subject to a Creative Commons Attribution license

source document

  Routledge Companion to Research in the Arts

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• A Research Guide
• Research Paper Guide

How to Write a Research Plan

• Research plan definition
• Purpose of a research plan
• Research plan structure
• Step-by-step writing guide

Tips for creating a research plan

• Research plan examples

Research plan: definition and significance

What is the purpose of a research plan.

• Bridging gaps in the existing knowledge related to their subject.
• Reinforcing established research about their subject.
• Introducing insights that contribute to subject understanding.

Research plan structure & template

Introduction.

• What is the existing knowledge about the subject?
• What gaps remain unanswered?
• How will your research enrich understanding, practice, and policy?

Literature review

Expected results.

• Express how your research can challenge established theories in your field.
• Highlight how your work lays the groundwork for future research endeavors.
• Emphasize how your work can potentially address real-world problems.

5 Steps to crafting an effective research plan

Step 1: define the project purpose, step 2: select the research method, step 3: manage the task and timeline, step 4: write a summary, step 5: plan the result presentation.

• Brainstorm Collaboratively: Initiate a collective brainstorming session with peers or experts. Outline the essential questions that warrant exploration and answers within your research.
• Prioritize and Feasibility: Evaluate the list of questions and prioritize those that are achievable and important. Focus on questions that can realistically be addressed.
• Define Key Terminology: Define technical terms pertinent to your research, fostering a shared understanding. Ensure that terms like “church” or “unreached people group” are well-defined to prevent ambiguity.
• Organize your approach: Once well-acquainted with your institution’s regulations, organize each aspect of your research by these guidelines. Allocate appropriate word counts for different sections and components of your research paper.

Research plan example

• Writing a Research Paper
• Research Paper Title
• Research Paper Sources
• Research Paper Problem Statement
• Research Paper Thesis Statement
• Hypothesis for a Research Paper
• Research Question
• Research Paper Outline
• Research Paper Summary
• Research Paper Prospectus
• Research Paper Proposal
• Research Paper Format
• Research Paper Styles
• AMA Style Research Paper
• MLA Style Research Paper
• Chicago Style Research Paper
• APA Style Research Paper
• Research Paper Structure
• Research Paper Cover Page
• Research Paper Abstract
• Research Paper Introduction
• Research Paper Body Paragraph
• Research Paper Literature Review
• Research Paper Background
• Research Paper Methods Section
• Research Paper Results Section
• Research Paper Discussion Section
• Research Paper Conclusion
• Research Paper Appendix
• Research Paper Bibliography
• APA Reference Page
• Annotated Bibliography
• Bibliography vs Works Cited vs References Page
• Research Paper Types
• What is Qualitative Research

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How to Write an Effective Research Plan: The Ultimate Guide

Some logistical headaches are inevitable. Many can be relieved with a well-structured, well-written, research plan. Heres a go-to reference for crafting one effectively. Words by Nikki Anderson-Stanier, Visuals by Alisa Harvey

When we think about what we love about our work—what excites us, what inspires us, what triggers the next big “a-ha” moment—we rarely think about processes or documentation.

But when we think about what frustrates us about our work—”next steps” that get delayed, projects that feel unfocused, little logistics that hold up our plans—we often blame processes and documentation.

Even if you don’t consistently reference a research plan, it can help ensure your next project goes more smoothly.

This walk-through will teach you how to write a plan in 15 minutes that’ll save you hours of work down the road.

Get our time-saving research plan templates (with a sample plan, and handy walkthrough) for free here.

What do you mean by user research plan? And why do I need one? A user research plan is a concise reference point for your project’s timeline, goals, main players, and objectives. It’s not always used extensively after the project has started. But sometimes youll use it to remind stakeholders of a project’s purpose, or explain certain logistical decisions (like why certain types of participants were recruited).

Overall, research plans offer an overview about the initiative taking place and serve as a kick-off document for a project. Their beauty lies in their capacity to keep your team on track, to ensure overarching goals are well-defined and agreed upon, and to guarantee those goals are met by the research.

Research plans keep the entire team focused on an outcome and provide an easy reference to keep “need-to-know” stakeholders in the know. They prevent everyone from getting bogged down in the details and from switching the goal of the research in the middle by mistake.

Most importantly, they allow researchers—or whoever is doing the research—to ensure the objectives of the research plan will be answered in the most effective and efficient way possible by the end of the project. We want to make sure we are actually answering the questions we set out to uncover, and research plans enable us to do so.

Imagine you’re working as a researcher at an online food ordering service that allows you to order takeaway delivered to your door from restaurants in your area.

One day, a project lands on your desk. A product manager wants to know how to get people to order takeaway more frequently.

After some back and forth, you get a handle on what the product team is hoping to learn. Their goal is to increase retention rates and user satisfaction. They want to know: Why do customers not order more frequently? And how do customers decide what they want to order?

The team wants to have a better overall understanding of the drivers for customer loyalty, and the pain points that prevent customers from becoming loyal to the platform.

With the project in hand, you’re ready to sit down and write a plan. Then you can share the first draft with the product team to ensure you’re interpreting their aims correctly.

The background section is pretty straightforward. It consists of a few sentences on what the research is about and why it is happening, which orients people to needs and expectations. The background also includes a problem statement (the central question you’re trying to answer with the research findings).

We want to understand the reasons behind why certain customers are reordering at a higher frequency, as well as the barriers encountered by customers that prevent them from reordering on the platform (problem statement).

We will be using generative research techniques to explore the journey users take—both inside and outside of our platform, when they decide to order takeaway—in order to better understand the challenges and needs they face in these circumstances.

Objectives are one of the hardest parts of the research plan to write. They’re the specific ideas you want to learn more about during the research and the questions you want to be answered. Essentially, the objectives drive the entire project. So, how do you write them effectively?

First, start with the central problem statement: to understand the reasons behind why certain customers are reordering at a higher frequency, as well as the barriers encountered by customers that prevent them from reordering on the platform.

Our research objectives should address what we want to learn and how we are going to study the problem statement.

A well-crafted research plan is essential for guiding your research project towards success. Whether conducting academic studies or market research for business, having a thoughtful plan sets you up to generate meaningful insights and conclusions

This step-by-step guide will teach you how to write a clear, actionable research plan to keep your project on track.

Define the Core Research Problem

Start by clearly defining the fundamental problem your research aims to address Concisely explain

• What gap in understanding or need for knowledge exists?
• Who is affected by this problem?
• Why is it important to address?

For example, a research problem could be: “Childhood obesity has tripled over the past 30 years. This epidemic needs to be better understood so preventative health programs can be improved.”

Articulating the research problem provides focus and frames the significance of your study. It’s the catalyst for the entire endeavor.

Identify the Research Goals and Objectives

Once the research problem is established, specify your goals and objectives.

The goals are the overarching achievements you hope to accomplish. Common examples are:

• Discover new information about a topic
• Prove or disprove a hypothesis
• Develop solutions to an existing problem

Objectives are the specific aims you will complete to reach the larger goals. For instance:

• Conduct surveys gathering input from 500 patients
• Interview 25 doctors working in related healthcare fields
• Analyze trends in childhood obesity rates across 10 years of CDC data

Well-defined goals and objectives keep the project sharply focused on outcomes that address the research problem. They also establish clear milestones for measuring progress.

Choose the Research Methods

Your objectives point to the specific research methods you’ll use to conduct the study. Outline the techniques you’ll leverage to gather and analyze data.

Common qualitative methods include:

• One-on-one interviews asking open-ended questions
• Focus groups for group discussions
• Observation gathering descriptive field notes
• Case studies examining individuals or events in-depth

Quantitative methods often entail:

• Surveys with closed-ended questions
• Experiments manipulating variables under controlled conditions
• Systematic statistical analysis of numerical datasets

Choose methods that allow you to best answer your research questions with credible, relevant data. Be specific on tools and analytical approaches.

Recruit Research Participants

If your methods involve surveys, interviews, focus groups or other direct interactions with people, outline your participant recruitment plan.

• How many participants you aim to include
• Their key demographic qualifications (e.g. age, gender, location)
• How you will find and screen qualified participants
• Incentives you’ll provide in exchange for their time

Thoughtful recruiting is essential for getting enough participants with characteristics critical to your research goals. Take care to recruit ethically and avoid sampling bias.

Craft an Informative Research Summary

After defining the core elements above, draft a short summary clearly explaining:

• The research problem and goals
• Specific objectives
• Methods for collecting and analyzing data
• Participant recruitment plan
• Anticipated timeline

This high-level summary gives interested parties a quick understanding of the scope before they dive into the details. It’s a valuable part of your research proposal or application.

Build a Detailed Timeline

With goals identified, flesh out a realistic timeline for each phase. Typical steps include:

• Background reading – 2 weeks
• Research method design – 3 weeks
• Participant recruitment – 3 weeks
• Data collection – 5 weeks
• Data analysis – 4 weeks
• Conclusions, results and recommendations – 3 weeks

Schedule time for delays, revisions and unexpected roadblocks. Finishing late can decrease the value of your findings, so leave ample margins.

Tools like GANTT charts help visualize key milestones over the project timeline. Reviewing your timeline often keeps momentum going.

Plan Your Findings Report

It’s never too early to start planning how you’ll share eventual findings. Will you produce a detailed final paper? Present results at a conference? Write an executive summary for sponsors?

Define expected report elements such as:

• Statistical charts and graphs
• Highlights of major discoveries
• Recommendations based on conclusions
• Appendices with raw data or research artifacts

Consider your target audiences and tailor report formats to optimize value for each. How you share discoveries is part of the process.

Write Concisely to Showcase Expertise

Keep language clear, specific and concise throughout your research plan. Avoid excessive jargon that could confuse readers. Show you thoroughly understand the methodology at hand vs. relying on generic descriptions.

A well-written plan quickly establishes you as an expert. It instills confidence in your ability to conduct rigorous research that adds meaningful insights. Sloppy plans raise doubts.

Refine drafts until the plan encapsulates your research aims as succinctly as possible. Precision demonstrates you are ready to skillfully execute.

Emphasize Significance to Secure Support

Take every opportunity to emphasize why your research matters. Explain how it addresses important gaps or problems. Outline the practical applications of expected insights.

Funders won’t invest precious resources without believing useful knowledge will result. Help them visualize the positive impacts on organizations, communities or society at large.

Depending on the project scope, you may need to submit proposals to boards for formal approval. Convince them of merits through articulate planning.

Adjust Expectations as Needed

Research rarely goes exactly according to the initial plan. As work progresses, adjust timelines, methods and goals as needed while keeping the core aims intact.

For example, you may need to revise recruiting criteria to increase participation. Or new discoveries mid-project might lead to adding interviews for richer data.

View your plan as a guiding framework rather than unbreakable contract. Stay nimble and adaptable, but don’t lose sight of the end goalposts.

Maintain Momentum With Project Management

Throughout execution, diligently track progress against your plan. Tools like Asana, Trello and Excel help you:

• Manage timelines with reminders for upcoming milestones
• Update stakeholders on project status
• Prioritize next actions and mark items complete
• Identify any roadblocks or resource gaps

Think of your plan as a working document. Referring to it often drives momentum and keeps efforts aligned.

Celebrate Hitting Major Milestones

Research requires intense focus and persistence. But don’t forget to celebrate progress along the way.

Take time to recognize when you complete:

• Secondary objectives like finishing initial interviews
• Primary goals like collecting all survey data
• The final report compiling all insights

Acknowledging wins motivates you through slogs. Share updates with colleagues and sponsors to maintain engagement.

Careful planning sets you up to generate research that provides true value. Avoid underplanning and risk wasting significant time. Overplanning wastes energy better directed elsewhere.

Finding the right balance takes practice across projects. Use this guide to build rigorous plans that steer impactful research delivering meaningful results.

Interested in more articles like this?

Nikki Anderson-Stanier is the founder of User Research Academy and a qualitative researcher with 9 years in the field. She loves solving human problems and petting all the dogs.

Bad versus better objectives:

Here are some additional examples I have generated in order to exemplify good versus bad objectives.

Bad: Understand why participants order food.

Better: Understand the end-to-end journey of how and why participants choose to order food online.

Why: “Understand why participants order food” is still too broad. It feels more like a problem statement that you’d want to break down into further objectives. You haven’t set a direction or boundaries.

Bad: Find out how to get participants to order food online.

Better: Uncover participants’ thought processes and prior experiences behind ordering food online.

Why: Trying to learn how to make someone do something is a challenging perspective with which to go into research. How would we ask good questions to get that information?

We are more interested in seeing what their thought process is behind the process, and if/why they have done so in the past. That’s a better foundation to build from.

Bad: Find out why people use Postmates to order food.

Better: Discover the different tools participants use when deciding to order food, and how they feel about each tool

Why: This could be helpful if Postmates is a tool your users frequently use instead of your platform, and you’re setting out to do a competitive analysis.

However, in this case, we’re doing generative research—defined by the product team’s needs and the plan’s background statement.

So in this case, it’s more useful to rely on the research to uncover what kinds of other tools are used. Otherwise, you’re hyper-focused and might miss other opportunities to explore.

Now that we’ve defined our problem statements and objectives, it’s time to define the type of participants we’ll rely on to get the insights we need.

One of the most important elements to any project is talking to the right people. If you don’t have a set vision for who you want to recruit, approximate your user, and include that approximation in your plan.

This will help optimize recruiting efforts to ensure you have the best participants you need for your study. Here are a few ways to approach this:

Bring in internal stakeholders that may have a good idea of what the target user will look like (such as marketing, sales, and customer support). With these stakeholders you can create hypotheses about who your users are, which is a great starting point for who you should be talking to.

Recruit based on their audiences. You can even recruit people who use the competitors product and, during the interview, ask them how they would make it better.

This will get you the participants you need.

• Is there a particular behavior you are looking for (such as ordered takeout X# amount of times in the past three months)?
• Is it necessary they have used your product (or a competitor’s product)?
• Do they need to be a certain age or hold a certain professional title?

Make sure you include the right criteria in order to evaluate whether or not that person would be your target participant.

It’s often useful to attach your screener questions to this part of the plan.

Compared to the others, this step is fairly easy. In this section, talk briefly about the chosen methodology and the reasons behind why that particular method was chosen.

Example methodology

For this study, we’re using one-on-one generative research interviews. This method will enable us to dig deeper into understanding our customers, fostering a strong sense of empathy and enabling us to answer our objectives.

If you’ll be talking to your users in real time, an interview guide is a valuable cheat sheet. It reminds you of which questions will help you meet your objectives, and can keep your discussions on track.

If you’re doing longitudinal or unmoderated research—like unmoderated usability testing, or a diary study—your interview guide might include the exact prompts or triggers you’ll be sending your participants to complete.

Even if you don’t actively refer to your interview guide, writing one ensures everyone else on the team has a place to input their questions. And if you’re outlining questions or prompts for unmoderated research, making those questions public for reference gives your team a chance to alert you if something is unclear.

For moderated research, my interview guides consist of the following sections:

The introduction details what you will say to the participant before the session begins, and serves as a nice preview of all the different points you’ll be discussing. It’s especially helpful if you are nervous about going into a session.

Example introduction

Hi there, I’m Nikki, a user researcher at a takeaway delivery company. Thank you so much for talking with me today. I am really excited to have a conversation with you!

During this session, we are looking to better understand what makes you order food from our service. Imagine were filming a small documentary on you, and are really trying to understand all your thoughts. There are no right or wrong answers, so please just talk freely, and I promise we will find it fascinating.

This session should take about 60 minutes. If you feel uncomfortable at any time or need to stop/take a break, just let me know. Everything you say here today will be completely confidential.

Would it be okay if we recorded today’s session for internal notetaking purposes? Do you have any questions for me? Let’s get started!

This portion of the interview guide is the trickiest to write. In this section, we’re writing down some of the open-ended questions we want to ask users during the session.

For most types of qual research, you won’t always have a long list of detailed questions, since it’s more of a conversation than an interview. But readying a few open-ended questions you can then follow up on can serve as useful prep.

Pro tip: Questions to avoid in your interviews and interview guides

• Priming users – Forces the user to answer in a particular way
• Leading questions – May prohibit the user from exploring a different avenue
• Asking about future behavior – Instead of focusing on the past/present
• Double-barreled questions – Asking two questions in one sentence
• Yes/no questions – Ends the conversation. Instead, we focus on open-ended questions

Examples of priming/leading questions:

• Priming: “How much do you like being able to order takeaway online?”
• Leading: “Could you show me how you would reorder the same order by clicking on the button?”

I always outline my interview guide questions with the TEDW approach. TEDW stands for the following structures:

• “ T ell me…”
• “ E xplain….”
• “ D escribe….”
• “ W alk me through….”

Beyond that, one cool trick for question generation is to use your research objectives. Your questions should be able to give you insights that answer your objectives.

So when you ask a participant a question, it is ultimately answering one of the objectives. Turn each objective into 3–5 questions.

So, let’s take our central research problem and objectives and form some research questions.

Central research problem: To understand the reasons behind why certain customers are reordering at a higher frequency, as well as the barriers encountered by customers that prevent them from reordering on the platform.

• Discover users’ motivations behind reordering, both inside and outside of the website/app
• Uncover other websites/apps customers are using to order takeaway
• Learn about any pain points users are encountering during their process, and what improvements they might make

Research questions

Objective 1: Discover users’ motivations behind reordering, both inside and outside of the website/app

• Think about the last time you ordered takeaway on our website/app. Walk me through the entire process, starting with what sparked the idea.
• Explain how you made the decision to reorder food on our particular website/app.
• Who were you talking to?
• What time of day was it?
• How were you feeling?
• Did you have other websites/apps open?

Objective 2: Learn about any pain points users are encountering during their process, and what improvements they might make.

• How did you solve the problem?
• What would be the most ideal scenario for reordering takeaway from the website/app (crazy ideas included!)?
• How would you change or improve the process of reordering food outside of our website/app? Inside our website/app?

Objective 3: Uncover other websites/apps customers are using to order takeaway.

• Talk me through the other websites/apps you have used multiple to order takeaway (or even groceries).
• Describe your experience with these other websites/apps.
• What are the other websites/apps you use to help you make a decision about whether or not to order takeaway?

Each of these research questions is a jumping off point for a more open conversation. They get at the core of your objectives, which in turn gets to the core of the central problem you’re trying to solve.

The wrap-up is a reminder of all the items to mention during the end of an interview. Generally, you cover information such as compensation, asking if they would be interested in future research, and assuring them that you’re thankful for their time.

Example wrap up

Those are all the questions I have for you today. I really appreciate you taking the time. Your feedback was extremely helpful, and I am excited to share it with the team to see how we can improve.

Since your feedback was so useful, would you be willing to participate in another research session in the future? You have my direct email, so if you have any problems with the compensation or any questions or feedback in the future, please feel free to email me at any time.

Do you have any other questions for me? Again, thank you so much for your time and I hope you enjoy the rest of your day!

I place an approximate timeline in my research plans, so people know what to expect for start and end dates.

Some researchers stay away from this timeline, as it can solidify a deadline that may prove more difficult to meet than expected. I always stress that it is a basic approximation.

Example timeline

• Research start date: Monday, August 5th
• Research plan creation and review: Wednesday, August 7th
• Recruitment begins: Thursday, August 8th
• Interviewing begins: Thursday, August 15th
• Interviewing ends: Friday, August 23rd
• Synthesis begins: Monday, August 26th
• Synthesis ends: Wednesday, August 28th
• Report presentation: Friday, August 30th

In this section, I make sure it’s easy for everyone to find:

• Links to the research sessions
• Any synthesis documents
• The presentation
• Any development/design tickets, prototypes or concepts
• Any follow-up information which would give context to the study

Your user research plan is your research project in miniature. It’s the simplest way to align expectations, solicit feedback, and generate enthusiasm and support for your study.

Whether it actively guides your interviews, or just provides an active structure for organizing your thoughts, a solid research plan can go a long way towards guaranteeing a solid research project.

How to Write a Successful Research Proposal | Scribbr

What is a research plan?

A research plan is a documented overview of a project in its entirety, from end to end. It details the research efforts, participants, and methods needed, along with any anticipated results. It also outlines the project’s goals and mission, creating layers of steps to achieve those goals within a specified timeline.

How do I create a research plan for my project?

The first step to creating a research plan for your project is to define why and what you’re researching. Regardless of whether you’re working with a team or alone, understanding the project’s purpose can help you better define project goals.

How to write a research proposal?

A research proposal adheres to a clear and logical structure that ensures your project’s effectiveness. In the research plan structure, consider organizing its core components as in the following outline. Often referred to as the ‘need for study’ or ‘abstract,’ the introduction serves as the initial platform for your idea.

What makes a good research plan?

There’s general research planning; then there’s an official, well-executed research plan. Whatever data-driven research project you’re gearing up for, the research plan will be your framework for execution. The plan should also be detailed and thorough, with a diligent set of criteria to formulate your research efforts.

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Performing Academic Research: Creating a research plan

• The research process
• Creating a research plan
• Primary and secondary sources
• Academic vs. non-academic information
• Evaluating information: The PAARC test

What is a research plan?

When doing research, it pays to plan ahead. If you take some time to really think about your topic and how you're going to look for sources, you can save yourself hours in the long run. A well thought out research plan will help you find relevant books, ebooks, journal articles, encyclopedia articles, dictionary entries and more much more easily than if you just jumped right in to a database and hoped for the best. It's an easy and helpful way to organize your thinking about a topic, which will help you find what you need.

To help you with creating your research plan, we've set out the following steps:

Step one - Write down your topic

Start by writing out your topic, either on a piece of paper or in a notebook or typed out on your computer. Writing out your topic will help you visualize the parts of your topic, which will be helpful as you build your research plan.

For example, let's say our topic is:

How effective is social media in influencing the youth vote?

Write your topic out like we have here and take a moment to think about the topic and what it is really asking. If what you write out the first time turns out to not be the question you want to ask, try writing it down again with a different wording. Keep doing this until you're confident you've captured the topic you really want to explore.

Step two - Identify your core concepts

Next, take a look at your topic and try to identify what we call its  core concepts . The core concepts of a topic are the words that represent the major ideas that you'll explore with your topic.

Think of it this way: what would be the words in your topic that you would absolutely need to be able to identify your topic? Any words that you absolutely need are your core concepts. Any other words are just there to help contextualize those concepts in a sentence.

When identifying core concepts, it can help to circle or highlight them in your topic sentence. For our example, that would look like this:

Here, we've highlighted social media , youth and vote . These are the three major ideas that we'll be looking at with this topic. They are the "who" (youth) and the "what" (social media and voting) of your topic. All of the other words in your sentence simply relate to these three core concepts and help contextualize them in a sentence. Those words are helpful when you're trying to express a topic to someone else, but, when you're search for sources using a computer, all you need are the essential, core concepts. Anything else will simple get in the way of getting good results.

Step three - Find synonyms

Next, you need to think of synonyms for your core concepts, or other ways that you might express those words. This is critically important when you're doing any type of computer-based searching.

Here's why:

Different people will express the same idea different ways using different words, yet everyone can still get their point across. For example, while you might call a bicycle a "bike" or a "velocipede" (no, really, it's a real word), you're still able to understand that all of those words refer to "a vehicle having two wheels held one behind the other in a frame, typically propelled by a seated rider using pedals, and steered by means of handlebars at the front" (OED Online).

However, computers aren't very good at making those kinds of connections. For the most part, they will only search for the specific word you give them. For example, if you type "bike" into a database search box, you'll only find sources that use the word "bike". You won't find the sources that use "bicycle" even if those sources are appropriate to your topic. By finding and using different synonyms for your core concepts in your search, you increase your chances for finding more material on your topic.

Here's what it would look like to find the synonyms for the three core concepts in our example:

Social Media: social network, social networks, social networking, Facebook, Twitter, Instagram, Snapchat, Tumblr

Youth: young adult, young adults, teen, teens, teenager, teenagers, adolescent, adolescents, adolescence

Vote: voting, voter, voters, political, politics

Step four - Apply truncation

Now you have all these different words to express your core concepts, which is great. But it will be a real pain to type out five or six different ways to say the same word each time you do a search, right? Well, you're in luck! There is a technique called "truncation" that will save you time and effort when performing searches.

To use truncation, start by identifying the common "root" for your synonyms. This is the word, or even just part of a word , that many of your synonyms have in common. For example, from the synonyms we found above:

social network, social networking = social network

young adult, young adults = young adult

teen, teenage, teenager, teens, teenagers = teen

adolescence, adolescent, adolescents = adolescen

vote, voter, voters, voting = vot

political, politics = politic

"vote," "voter" and "voting" in the above list all share the same root as "vot." Everything that comes after the "t" is really just a matter of variations in spelling.

In some case, a word just won't have a "root", or maybe that "root" is actually the entire word. For example, from the synonyms we found above:

social media = social media

Facebook = Facebook

youth = youth

There's just no other way to say "youth" that means a teenager. While "Youthful," shares the same root with "Youth", it doesn't mean the same thing. The same goes for "social media." Finally, because "Facebook" is a proper name of a specific thing, you don't truncate it, either. This would apply to the name of any specific social media site.

Once you've identified your root words, you can apply what is called the truncation symbol , which is a special character that computers recoqnize as telling them "find me any word that starts with this root, no matter what the ending." By applying this special symbol, you can type just the root word into a database and it will retrieve all the variations in spelling for that word, doing some of your work for you. Most of the time, the truncation symbol is a " * ", although it can sometimes be a " $ " or a " ? ". Most databases will tell you which symbol to use.

For our example words, the roots with their truncation symbols would look like this:

social network*

social media

young adult*

Note that, because there's no other way to say "youth," "social media," or "Facebook we've left off the truncation symbols. If we put a "*" at the end, the computer would find references to words like "Youthful," or "social mediation," which we don't really apply to our topic.

Step five - Use Boolean operators and nesting

Now that you have your list of truncated terms, it's time to put them all together into a search phrase. To do this, you'll need to use two techniques: Boolean operators and nesting .

Boolean operators are three words that computers identify as having special functions when searching. These words are:

• AND - Putting "and" between two words tells the computer to give you all the results in a database that use both of those words. Use it whenever you need to combine two or more concepts.
• OR - Putting "or" between two words tells the computer to give you all the results in a database that use at least one of the words, as well as results that use both. Use it whenever you need to list synonyms for the same concept.
• NOT - Putting "not" before a word tells the computer to eliminate any result that uses the following word from the list of results. It is the trickiest of the three Boolean operators and the one that you will likely use least often. Only use it when you receive a large amount of off-topic results as a way to get rid of the off-topic entries.

Nesting is the technique of using multiple search boxes to control the way a search is run. By combining multiple search boxes together, you force the computer to do a series of mini-searches and combine the results of those mini-searches to create the results for your final search. It's similar to brackets in a mathematical equation. To solve an equation with brackets, you have to do the calculations inside of the bracket before you can complete what is outside the bracket. Nesting is asking the computer to do the same thing with your search.

If we apply Boolean operators and nesting to our example list of truncated terms, we'll get something that looks like this:

social media OR social network* OR Facebook OR Twitter OR Instagram OR Snapchat OR Tumblr

AND Young adult* OR youth OR teen* OR adolescen*

AND vot* OR politic*

In the above example, we've used "or" to combine "social media," "social network*," "Facebook," "Twitter," "Instagram," "Snapchat," and "Tumblr" in one search box (represented here by a black rectangle), used "or" again to combine "young adult*," "youth," "teen*" and "adolescen*" in a second search box. and used "or" again to combine "vot*," and "politic*" in a third search box. This creates three mini-searches, one that will find any result that uses any of the different ways to say "social media," one that will find any result that uses any of the different ways to say "youth," and one that will find any result that uses any of the different ways to say "vote." Finally, we combine the three boxes with "and," so that the final search will find any result that makes reference to at least one of the ways to say "social media," at least one of the ways to say "youth" and at least one of the ways to say "vote." By doing all of this, we've maximized our chances at getting a solid set of on-topic sources to work with.

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• Last Updated: Aug 15, 2024 10:44 AM
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How to Write a Research Plan

Your answers to these questions form your research strategy. Most likely, you’ve addressed some of these issues in your proposal. But you are further along now, and you can flesh out your answers. With your instructor’s help, you should make some basic decisions about what information to collect and what methods to use in analyzing it. You will probably develop this research strategy gradually and, if you are like the rest of us, you will make some changes, large and small, along the way. Still, it is useful to devise a general plan early, even though you will modify it as you progress. Develop a tentative research plan early in the project. Write it down and share it with your instructor. The more concrete and detailed the plan, the better the feedback you’ll get.

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This research plan does not need to be elaborate or time-consuming. Like your working bibliography, it is provisional, a work in progress. Still, it is helpful to write it down since it will clarify a number of issues for you and your professor.

Writing a Research Plan

To write out your research plan, begin by restating your main thesis question and any secondary ones. They may have changed a bit since your original proposal. If these questions bear on a particular theory or analytic perspective, state that briefly. In the social sciences, for example, two or three prominent theories might offer different predictions about your subject. If so, then you might want to explore these differences in your thesis and explain why some theories work better (or worse) in this particular case. Likewise, in the humanities, you might consider how different theories offer different insights and contrasting perspectives on the particular novel or film you are studying. If you intend to explore these differences, state your goal clearly in the research plan so you can discuss it later with your professor. Next, turn to the heart of this exercise, your proposed research strategy. Try to explain your basic approach, the materials you will use, and your method of analysis. You may not know all of these elements yet, but do the best you can. Briefly say how and why you think they will help answer your main questions.

Be concrete. What data will you collect? Which poems will you read? Which paintings will you compare? Which historical cases will you examine? If you plan to use case studies, say whether you have already selected them or settled on the criteria for choosing them. Have you decided which documents and secondary sources are most important? Do you have easy access to the data, documents, or other materials you need? Are they reliable sources—the best information you can get on the subject? Give the answers if you have them, or say plainly that you don’t know so your instructor can help. You should also discuss whether your research requires any special skills and, of course, whether you have them. You can—and should—tailor your work to fit your skills.

If you expect to challenge other approaches—an important element of some theses—which ones will you take on, and why? This last point can be put another way: Your project will be informed by some theoretical traditions and research perspectives and not others. Your research will be stronger if you clarify your own perspective and show how it usefully informs your work. Later, you may also enter the jousts and explain why your approach is superior to the alternatives, in this particular study and perhaps more generally. Your research plan should state these issues clearly so you can discuss them candidly and think them through.

If you plan to conduct tests, experiments, or surveys, discuss them, too. They are common research tools in many fields, from psychology and education to public health. Now is the time to spell out the details—the ones you have nailed down tight and the ones that are still rattling around, unresolved. It’s important to bring up the right questions here, even if you don’t have all the answers yet. Raising these questions directly is the best way to get the answers. What kinds of tests or experiments do you plan, and how will you measure the results? How will you recruit your test subjects, and how many will be included in your sample? What test instruments or observational techniques will you use? How reliable and valid are they? Your instructor can be a great source of feedback here.

Your research plan should say:

• What materials you will use
• What methods you will use to investigate them
• Whether your work follow a particular approach or theory

There are also ethical issues to consider. They crop up in any research involving humans or animals. You need to think carefully about them, underscore potential problems, and discuss them with your professor. You also need to clear this research in advance with the appropriate authorities at your school, such as the committee that reviews proposals for research on human subjects.

Not all these issues and questions will bear on your particular project. But some do, and you should wrestle with them as you begin research. Even if your answers are tentative, you will still gain from writing them down and sharing them with your instructor. That’s how you will get the most comprehensive advice, the most pointed recommendations. If some of these issues puzzle you, or if you have already encountered some obstacles, share them, too, so you can either resolve the problems or find ways to work around them.

Remember, your research plan is simply a working product, designed to guide your ongoing inquiry. It’s not a final paper for a grade; it’s a step toward your final paper. Your goal in sketching it out now is to understand these issues better and get feedback from faculty early in the project. It may be a pain to write it out, but it’s a minor sting compared to major surgery later.

Checklist for Conducting Research

• Familiarize yourself with major questions and debates about your topic.
• Is appropriate to your topic;
• Addresses the main questions you propose in your thesis;
• Relies on materials to which you have access;
• Can be accomplished within the time available;
• Uses skills you have or can acquire.
• Divide your topic into smaller projects and do research on each in turn.
• Write informally as you do research; do not postpone this prewriting until all your research is complete.

Back to How To Write A Research Paper .

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• Research Guides
• Begin Your Research
• Outline and Plan

Begin Your Research: Outline and Plan

• Research Process
• Background Info
• Research Questions

Outlining and Planning Ahead: Confining or Comforting?

Creating a plan and outline before starting your research paper can lead to a more successful and satisfying writing process. Contrary to concerns about stifling creativity, planning ahead actually frees your mind from cluttered thoughts and allows for creativity to flourish within the boundaries of your rough plan. Just like various aspects of the natural and man-made world, successful creations often begin with some form of structure or boundary. Outlines serve as recipes for your paper, while research plans function as shopping lists, helping you organize your ideas and check your progress once you've completed your work.

Why Create an Outline?

According to the Purdue OWL's Writing Process guide , using an outline is helpful when wanting to "show the hierarchical relationship or logical ordering of information. For research papers, an outline may help you keep track of large amounts of information." Outlines even help those that are preparing a speech or presentation to deliver in front of an audience. Therefore, an outline has many benefits in aiding your writing, organizing your thoughts, keeping your material in logical structures, and giving your writing a boundary within which to keep focus. Making any kind of outline, no matter how rough or polished, will benefit you.

What is an Outline?

An outline is a structured document that lists the main parts of your research paper, essay, presentation, or report. It provides a roadmap for your planned writing, utilizing numbered lists to indicate the larger and nested structures.

• You can further divide your subtopics as needed using Arabic numerals, but there should always be more than one.
• Further subdivision
• Subtopic of First Part (more specific in relationship to the First Part heading)
• Subtopic of First Part (more specific in relationship to the heading above)
• Subtopic of First Part (there should always be more than one subtopic of each main part)

Unless required to use a certain outline template, you have the freedom to choose the type of outline that suits you best, whether it is rough or structured with full sentences, phrases, and alphanumeric ordered lists. Any kind of outline can be effective in aiding your writing process. In conclusion, outlining is a valuable tool for successful writing, allowing you to organize your thoughts and achieve your goals efficiently. By creating a clear plan, you can enhance your creativity and produce a more cohesive and well-structured piece of work.

Please open Purdue OWL's Writing Process guide  or separate PDF which provides examples of full sentence and alphanumeric outlines.

• Research Outline Template (RTF file)
• Research Outline Template (PDF File)

Creating a Research Plan

Your final step in the beginning stages of your research journey is making a plan for the rest of your research and writing steps. Treat it like a schedule or shopping list, utilizing a short to-do list or a detailed schedule. Remember, this plan you devise is not restrictive; it's a guide to set achievable goals within one overall process. Here's what to include:

What should you include in a research plan?

As stated above, you don't need to fill out an entire research plan right now, *but as you learn more throughout this "How to Research" guide series. The following items are recommended items to put in your research plan:

• The research topic you have chosen and explored
• The research question or thesis statement you have drafted
• Any important assignment due dates, especially if you have to turn anything in at different stages (topic selection, annotated bibliography, rough draft, final draft)
• The kind of information you are interested in including (supporting or contrasting perspectives, definitions, analysis, facts, background, or statistics)*
• The search terms you have brainstormed and planned in the form of keywords, phrases, or search strings*
• The places you will go to look for information (library searchable databases, websites, physical libraries)*
• If there are any limitations or prohibited sources (no website or encyclopedias, for example)

You can use the provided templates to create your research plan as you progress through the "How to Research" guide series.

• Research Plan Template (RTF File)
• Research Plan Template (PDF File)

Congratulations on completing the initial steps of your research journey, and now you're ready to explore different types of information and sources.

• Learn the Types of Research Sources
• Find Research Sources

Image Source

Unless otherwise indicated, all images are courtesy of Adobe Stock. Paul J. Meyer quote image made in Canva, courtesy of Kristen Cook. The Research Outline Template was adapted from EasyBib.com.

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• Last Updated: Jul 9, 2024 11:24 AM
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• Knowledge Base
• Starting the research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
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See an example

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

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As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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The Research Plan

Where to start with scholarly research, expectations for research, scholarly vs. popular sources, grey literature, primary vs. secondary sources, preliminary research.

• Create a Plan

A good essay is grounded in good research, which requires clear direction, patience and persistence.

Research helps you to focus your topic, formulate and refine your thesis, and discover details, opinions, and facts to support your overall argument. You are better equipped to search for and sort sources when you have made decisions about your topic and developed a working thesis.

It is important that your research be accurate, reliable, relevant, and, for many disciplines, recent. The quality of your research determines the efficacy of your argument and your instructor’s assessment of your work.

Maintaining your academic integrity is an important factor that is assessed by your professors. The sources you use must be properly documented, accurately communicated, and clearly explained in relation to your topic and thesis. You are less likely to copy the text word for word or paraphrase too closely if you have spent some time thinking about how the research will inform your thesis and if you think carefully about your research process

Types of Sources

Many assignments will require you to focus primarily on scholarly, peer-reviewed sources. Check with your professor or the assignment instructions for guidance on using popular sources. 

Scholarly sources are supported by the peer review process, which means they are sources that have been evaluated by other experts in the same field.

Scholarly sources:

• Are written by and for academics
• Ensure that data is thoroughly checked
• Cite all evidence
• Make arguments which are supported by research
• Meet conventions of scholarship in the discipline
• Are written in formal, academic language

Popular sources are written for a wider, general audience and are more informal in tone. Sources like newspaper articles, documentaries and corporate websites are not scholarly, but they can offer useful information that you can include in your analysis alongside evidence presented by scholarly sources.

Grey literature is produced by entities whose main task is NOT publishing. Industry, think tanks, government departments, scholarly societies and associations can all produce grey literature. Grey literature can include reports, working papers, newsletters, government documents, speeches, white papers, and urban plans. Grey literature also includes newsletters, emails, blogs and other social networking sites. In addition to scholarly sources, grey literature can offer valuable evidence to your essay, but be sure to consider whether its use is appropriate for the discipline, the course, or the assignment.

In some disciplines, such as history, philosophy, or English literature, it is important to distinguish between primary and secondary sources.

Primary sources are original, first-hand materials. A primary source may be a government document, census data, a short story, old letters, or a piece of art.

Secondary source s are articles, editorials, textbooks, books, and other published materials that may interpret data, works of literature, ideas or events.

You may need to do preliminary research to find or refine a topic. Some early reading can help you narrow your focus, establish research questions, and avoid the frustration of directionless research.

Places to Start  

• Begin with course materials. The syllabus, required or recommended readings, textbooks and lecture notes will often provide ideas for a topic, while focusing on the major themes of your course.
• During the early stages of research, you can use reference works, such as discipline-specific textbooks, encyclopedias and dictionaries, or Wikipedia, for an introduction to your topic. Use the library subject guide to find useful reference works in your subject. Be sure that only material from your scholarly research, not Wikipedia , is used and cited in your paper.

The materials found during the preliminary research stage can help you to identify main concepts, key terminology, and important literature on the topic.

Planning your Research

A plan establishes research goals and clarifies direction.

A clear direction and plan for research helps you assess the quality and relevance of sources. 

Creating a Research Plan

In advance of beginning a search for evidence, take time to make a plan.

• Develop specific questions about your topic: what do you want to know and how does it relate to your thesis?
• Create a list of key words and synonyms for your search. Include specific and more general terms; establish parameters for your search (place, time, theory, field, species) but be open to related materials.
• Identify types of evidence you are required to use (research requirements of the assignment) and you will find informative for your topic. Think about where you can find these types of sources.

Look to your course content to identify the types of sources commonly used in the discipline; here are some examples:

• Peer-Reviewed scholarship: Argumentative articles, clinical trials, empirical articles (use library databases, google scholar)
• Numerical and financial data: export data, quality of life measures (see library subject guides
• Visual records (maps, old photographs, film)
• NGO documents: Stakeholder reports, Best practice documents
• Government documents: laws, legislation, reports

Research Plan worksheet - Accessible version (Word doc)

Illustration by James Round

How to plan a research project

Whether for a paper or a thesis, define your question, review the work of others – and leave yourself open to discovery.

by Brooke Harrington   + BIO

is professor of sociology at Dartmouth College in New Hampshire. Her research has won international awards both for scholarly quality and impact on public life. She has published dozens of articles and three books, most recently the bestseller Capital without Borders (2016), now translated into five languages.

Edited by Sam Haselby

Need to know

‘When curiosity turns to serious matters, it’s called research.’ – From Aphorisms (1880-1905) by Marie von Ebner-Eschenbach

Planning research projects is a time-honoured intellectual exercise: one that requires both creativity and sharp analytical skills. The purpose of this Guide is to make the process systematic and easy to understand. While there is a great deal of freedom and discovery involved – from the topics you choose, to the data and methods you apply – there are also some norms and constraints that obtain, no matter what your academic level or field of study. For those in high school through to doctoral students, and from art history to archaeology, research planning involves broadly similar steps, including: formulating a question, developing an argument or predictions based on previous research, then selecting the information needed to answer your question.

Some of this might sound self-evident but, as you’ll find, research requires a different way of approaching and using information than most of us are accustomed to in everyday life. That is why I include orienting yourself to knowledge-creation as an initial step in the process. This is a crucial and underappreciated phase in education, akin to making the transition from salaried employment to entrepreneurship: suddenly, you’re on your own, and that requires a new way of thinking about your work.

What follows is a distillation of what I’ve learned about this process over 27 years as a professional social scientist. It reflects the skills that my own professors imparted in the sociology doctoral programme at Harvard, as well as what I learned later on as a research supervisor for Ivy League PhD and MA students, and then as the author of award-winning scholarly books and articles. It can be adapted to the demands of both short projects (such as course term papers) and long ones, such as a thesis.

At its simplest, research planning involves the four distinct steps outlined below: orienting yourself to knowledge-creation; defining your research question; reviewing previous research on your question; and then choosing relevant data to formulate your own answers. Because the focus of this Guide is on planning a research project, as opposed to conducting a research project, this section won’t delve into the details of data-collection or analysis; those steps happen after you plan the project. In addition, the topic is vast: year-long doctoral courses are devoted to data and analysis. Instead, the fourth part of this section will outline some basic strategies you could use in planning a data-selection and analysis process appropriate to your research question.

Step 1: Orient yourself

Planning and conducting research requires you to make a transition, from thinking like a consumer of information to thinking like a producer of information. That sounds simple, but it’s actually a complex task. As a practical matter, this means putting aside the mindset of a student, which treats knowledge as something created by other people. As students, we are often passive receivers of knowledge: asked to do a specified set of readings, then graded on how well we reproduce what we’ve read.

Researchers, however, must take on an active role as knowledge producers . Doing research requires more of you than reading and absorbing what other people have written: you have to engage in a dialogue with it. That includes arguing with previous knowledge and perhaps trying to show that ideas we have accepted as given are actually wrong or incomplete. For example, rather than simply taking in the claims of an author you read, you’ll need to draw out the implications of those claims: if what the author is saying is true, what else does that suggest must be true? What predictions could you make based on the author’s claims?

In other words, rather than treating a reading as a source of truth – even if it comes from a revered source, such as Plato or Marie Curie – this orientation step asks you to treat the claims you read as provisional and subject to interrogation. That is one of the great pieces of wisdom that science and philosophy can teach us: that the biggest advances in human understanding have been made not by being correct about trivial things, but by being wrong in an interesting way . For example, Albert Einstein was wrong about quantum mechanics, but his arguments about it with his fellow physicist Niels Bohr have led to some of the biggest breakthroughs in science, even a century later.

Step 2: Define your research question

Students often give this step cursory attention, but experienced researchers know that formulating a good question is sometimes the most difficult part of the research planning process. That is because the precise language of the question frames the rest of the project. It’s therefore important to pose the question carefully, in a way that’s both possible to answer and likely to yield interesting results. Of course, you must choose a question that interests you, but that’s only the beginning of what’s likely to be an iterative process: most researchers come back to this step repeatedly, modifying their questions in light of previous research, resource limitations and other considerations.

Researchers face limits in terms of time and money. They, like everyone else, have to pose research questions that they can plausibly answer given the constraints they face. For example, it would be inadvisable to frame a project around the question ‘What are the roots of the Arab-Israeli conflict?’ if you have only a week to develop an answer and no background on that topic. That’s not to limit your imagination: you can come up with any question you’d like. But it typically does require some creativity to frame a question that you can answer well – that is, by investigating thoroughly and providing new insights – within the limits you face.

In addition to being interesting to you, and feasible within your resource constraints, the third and most important characteristic of a ‘good’ research topic is whether it allows you to create new knowledge. It might turn out that your question has already been asked and answered to your satisfaction: if so, you’ll find out in the next step of this process. On the other hand, you might come up with a research question that hasn’t been addressed previously. Before you get too excited about breaking uncharted ground, consider this: a lot of potentially researchable questions haven’t been studied for good reason ; they might have answers that are trivial or of very limited interest. This could include questions such as ‘Why does the area of a circle equal π r²?’ or ‘Did winter conditions affect Napoleon’s plans to invade Russia?’ Of course, you might be able to make the argument that a seemingly trivial question is actually vitally important, but you must be prepared to back that up with convincing evidence. The exercise in the ‘Learn More’ section below will help you think through some of these issues.

Finally, scholarly research questions must in some way lead to new and distinctive insights. For example, lots of people have studied gender roles in sports teams; what can you ask that hasn’t been asked before? Reinventing the wheel is the number-one no-no in this endeavour. That’s why the next step is so important: reviewing previous research on your topic. Depending on what you find in that step, you might need to revise your research question; iterating between your question and the existing literature is a normal process. But don’t worry: it doesn’t go on forever. In fact, the iterations taper off – and your research question stabilises – as you develop a firm grasp of the current state of knowledge on your topic.

Step 3: Review previous research

In academic research, from articles to books, it’s common to find a section called a ‘literature review’. The purpose of that section is to describe the state of the art in knowledge on the research question that a project has posed. It demonstrates that researchers have thoroughly and systematically reviewed the relevant findings of previous studies on their topic, and that they have something novel to contribute.

Your own research project should include something like this, even if it’s a high-school term paper. In the research planning process, you’ll want to list at least half a dozen bullet points stating the major findings on your topic by other people. In relation to those findings, you should be able to specify where your project could provide new and necessary insights. There are two basic rhetorical positions one can take in framing the novelty-plus-importance argument required of academic research:

• Position 1 requires you to build on or extend a set of existing ideas; that means saying something like: ‘Person A has argued that X is true about gender; this implies Y, which has not yet been tested. My project will test Y, and if I find evidence to support it, that will change the way we understand gender.’
• Position 2 is to argue that there is a gap in existing knowledge, either because previous research has reached conflicting conclusions or has failed to consider something important. For example, one could say that research on middle schoolers and gender has been limited by being conducted primarily in coeducational environments, and that findings might differ dramatically if research were conducted in more schools where the student body was all-male or all-female.

Your overall goal in this step of the process is to show that your research will be part of a larger conversation: that is, how your project flows from what’s already known, and how it advances, extends or challenges that existing body of knowledge. That will be the contribution of your project, and it constitutes the motivation for your research.

Two things are worth mentioning about your search for sources of relevant previous research. First, you needn’t look only at studies on your precise topic. For example, if you want to study gender-identity formation in schools, you shouldn’t restrict yourself to studies of schools; the empirical setting (schools) is secondary to the larger social process that interests you (how people form gender identity). That process occurs in many different settings, so cast a wide net. Second, be sure to use legitimate sources – meaning publications that have been through some sort of vetting process, whether that involves peer review (as with academic journal articles you might find via Google Scholar) or editorial review (as you’d find in well-known mass media publications, such as The Economist or The Washington Post ). What you’ll want to avoid is using unvetted sources such as personal blogs or Wikipedia. Why? Because anybody can write anything in those forums, and there is no way to know – unless you’re already an expert – if the claims you find there are accurate. Often, they’re not.

Step 4: Choose your data and methods

Whatever your research question is, eventually you’ll need to consider which data source and analytical strategy are most likely to provide the answers you’re seeking. One starting point is to consider whether your question would be best addressed by qualitative data (such as interviews, observations or historical records), quantitative data (such as surveys or census records) or some combination of both. Your ideas about data sources will, in turn, suggest options for analytical methods.

You might need to collect your own data, or you might find everything you need readily available in an existing dataset someone else has created. A great place to start is with a research librarian: university libraries always have them and, at public universities, those librarians can work with the public, including people who aren’t affiliated with the university. If you don’t happen to have a public university and its library close at hand, an ordinary public library can still be a good place to start: the librarians are often well versed in accessing data sources that might be relevant to your study, such as the census, or historical archives, or the Survey of Consumer Finances.

Because your task at this point is to plan research, rather than conduct it, the purpose of this step is not to commit you irrevocably to a course of action. Instead, your goal here is to think through a feasible approach to answering your research question. You’ll need to find out, for example, whether the data you want exist; if not, do you have a realistic chance of gathering the data yourself, or would it be better to modify your research question? In terms of analysis, would your strategy require you to apply statistical methods? If so, do you have those skills? If not, do you have time to learn them, or money to hire a research assistant to run the analysis for you?

Please be aware that qualitative methods in particular are not the casual undertaking they might appear to be. Many people make the mistake of thinking that only quantitative data and methods are scientific and systematic, while qualitative methods are just a fancy way of saying: ‘I talked to some people, read some old newspapers, and drew my own conclusions.’ Nothing could be further from the truth. In the final section of this guide, you’ll find some links to resources that will provide more insight on standards and procedures governing qualitative research, but suffice it to say: there are rules about what constitutes legitimate evidence and valid analytical procedure for qualitative data, just as there are for quantitative data.

Circle back and consider revising your initial plans

As you work through these four steps in planning your project, it’s perfectly normal to circle back and revise. Research planning is rarely a linear process. It’s also common for new and unexpected avenues to suggest themselves. As the sociologist Thorstein Veblen wrote in 1908 : ‘The outcome of any serious research can only be to make two questions grow where only one grew before.’ That’s as true of research planning as it is of a completed project. Try to enjoy the horizons that open up for you in this process, rather than becoming overwhelmed; the four steps, along with the two exercises that follow, will help you focus your plan and make it manageable.

Key points – How to plan a research project

• Planning a research project is essential no matter your academic level or field of study. There is no one ‘best’ way to design research, but there are certain guidelines that can be helpfully applied across disciplines.
• Orient yourself to knowledge-creation. Make the shift from being a consumer of information to being a producer of information.
• Define your research question. Your question frames the rest of your project, sets the scope, and determines the kinds of answers you can find.
• Review previous research on your question. Survey the existing body of relevant knowledge to ensure that your research will be part of a larger conversation.
• Choose your data and methods. For instance, will you be collecting qualitative data, via interviews, or numerical data, via surveys?
• Circle back and consider revising your initial plans. Expect your research question in particular to undergo multiple rounds of refinement as you learn more about your topic.

Good research questions tend to beget more questions. This can be frustrating for those who want to get down to business right away. Try to make room for the unexpected: this is usually how knowledge advances. Many of the most significant discoveries in human history have been made by people who were looking for something else entirely. There are ways to structure your research planning process without over-constraining yourself; the two exercises below are a start, and you can find further methods in the Links and Books section.

The following exercise provides a structured process for advancing your research project planning. After completing it, you’ll be able to do the following:

• describe clearly and concisely the question you’ve chosen to study
• summarise the state of the art in knowledge about the question, and where your project could contribute new insight
• identify the best strategy for gathering and analysing relevant data

In other words, the following provides a systematic means to establish the building blocks of your research project.

Exercise 1: Definition of research question and sources

This exercise prompts you to select and clarify your general interest area, develop a research question, and investigate sources of information. The annotated bibliography will also help you refine your research question so that you can begin the second assignment, a description of the phenomenon you wish to study.

Jot down a few bullet points in response to these two questions, with the understanding that you’ll probably go back and modify your answers as you begin reading other studies relevant to your topic:

• What will be the general topic of your paper?
• What will be the specific topic of your paper?

b) Research question(s)

Use the following guidelines to frame a research question – or questions – that will drive your analysis. As with Part 1 above, you’ll probably find it necessary to change or refine your research question(s) as you complete future assignments.

• Your question should be phrased so that it can’t be answered with a simple ‘yes’ or ‘no’.
• Your question should have more than one plausible answer.
• Your question should draw relationships between two or more concepts; framing the question in terms of How? or What? often works better than asking Why ?

c) Annotated bibliography

Most or all of your background information should come from two sources: scholarly books and journals, or reputable mass media sources. You might be able to access journal articles electronically through your library, using search engines such as JSTOR and Google Scholar. This can save you a great deal of time compared with going to the library in person to search periodicals. General news sources, such as those accessible through LexisNexis, are acceptable, but should be cited sparingly, since they don’t carry the same level of credibility as scholarly sources. As discussed above, unvetted sources such as blogs and Wikipedia should be avoided, because the quality of the information they provide is unreliable and often misleading.

To create an annotated bibliography, provide the following information for at least 10 sources relevant to your specific topic, using the format suggested below.

Name of author(s):

Publication date:

Title of book, chapter, or article:

If a chapter or article, title of journal or book where they appear:

Brief description of this work, including main findings and methods ( c 75 words):

Summary of how this work contributes to your project ( c 75 words):

Brief description of the implications of this work ( c 25 words):

Identify any gap or controversy in knowledge this work points up, and how your project could address those problems ( c 50 words):

Exercise 2: Towards an analysis

Develop a short statement ( c 250 words) about the kind of data that would be useful to address your research question, and how you’d analyse it. Some questions to consider in writing this statement include:

• What are the central concepts or variables in your project? Offer a brief definition of each.
• Do any data sources exist on those concepts or variables, or would you need to collect data?
• Of the analytical strategies you could apply to that data, which would be the most appropriate to answer your question? Which would be the most feasible for you? Consider at least two methods, noting their advantages or disadvantages for your project.

Links & books

One of the best texts ever written about planning and executing research comes from a source that might be unexpected: a 60-year-old work on urban planning by a self-trained scholar. The classic book The Death and Life of Great American Cities (1961) by Jane Jacobs (available complete and free of charge via this link ) is worth reading in its entirety just for the pleasure of it. But the final 20 pages – a concluding chapter titled ‘The Kind of Problem a City Is’ – are really about the process of thinking through and investigating a problem. Highly recommended as a window into the craft of research.

Jacobs’s text references an essay on advancing human knowledge by the mathematician Warren Weaver. At the time, Weaver was director of the Rockefeller Foundation, in charge of funding basic research in the natural and medical sciences. Although the essay is titled ‘A Quarter Century in the Natural Sciences’ (1960) and appears at first blush to be merely a summation of one man’s career, it turns out to be something much bigger and more interesting: a meditation on the history of human beings seeking answers to big questions about the world. Weaver goes back to the 17th century to trace the origins of systematic research thinking, with enthusiasm and vivid anecdotes that make the process come alive. The essay is worth reading in its entirety, and is available free of charge via this link .

For those seeking a more in-depth, professional-level discussion of the logic of research design, the political scientist Harvey Starr provides insight in a compact format in the article ‘Cumulation from Proper Specification: Theory, Logic, Research Design, and “Nice” Laws’ (2005). Starr reviews the ‘research triad’, consisting of the interlinked considerations of formulating a question, selecting relevant theories and applying appropriate methods. The full text of the article, published in the scholarly journal Conflict Management and Peace Science , is available, free of charge, via this link .

Finally, the book Getting What You Came For (1992) by Robert Peters is not only an outstanding guide for anyone contemplating graduate school – from the application process onward – but it also includes several excellent chapters on planning and executing research, applicable across a wide variety of subject areas. It was an invaluable resource for me 25 years ago, and it remains in print with good reason; I recommend it to all my students, particularly Chapter 16 (‘The Thesis Topic: Finding It’), Chapter 17 (‘The Thesis Proposal’) and Chapter 18 (‘The Thesis: Writing It’).

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Write Your Research Plan

In this part, we give you detailed information about writing an effective Research Plan. We start with the importance and parameters of significance and innovation.

We then discuss how to focus the Research Plan, relying on the iterative process described in the Iterative Approach to Application Planning Checklist shown at Draft Specific Aims  and give you advice for filling out the forms.

You'll also learn the importance of having a well-organized, visually appealing application that avoids common missteps and the importance of preparing your just-in-time information early.

While this document is geared toward the basic research project grant, the R01, much of it is useful for other grant types.

Table of Contents

Research plan overview and your approach, craft a title, explain your aims, research strategy instructions, advice for a successful research strategy, graphics and video, significance, innovation, and approach, tracking for your budget, preliminary studies or progress report, referencing publications, review and finalize your research plan, abstract and narrative.

Your application's Research Plan has two sections:

• Specific Aims —a one-page statement of your objectives for the project.
• Research Strategy —a description of the rationale for your research and your experiments in 12 pages for an R01.

In your Specific Aims, you note the significance and innovation of your research; then list your two to three concrete objectives, your aims.

Your Research Strategy is the nuts and bolts of your application, where you describe your research rationale and the experiments you will conduct to accomplish each aim. Though how you organize it is largely up to you, NIH expects you to follow these guidelines.

• Organize using bold headers or an outline or numbering system—or both—that you use consistently throughout.
• Start each section with the appropriate header: Significance, Innovation, or Approach.
• Organize the Approach section around your Specific Aims.

Format of Your Research Plan

To write the Research Plan, you don't need the application forms. Write the text in your word processor, turn it into a PDF file, and upload it into the application form when it's final.

Because NIH may return your application if it doesn't meet all requirements, be sure to follow the rules for font, page limits, and more. Read the instructions at NIH’s Format Attachments .

For an R01, the Research Strategy can be up to 12 pages, plus one page for Specific Aims. Don't pad other sections with information that belongs in the Research Plan. NIH is on the lookout and may return your application to you if you try to evade page limits.

Follow Examples

As you read this page, look at our Sample Applications and More  to see some of the different strategies successful PIs use to create an outstanding Research Plan.

Keeping It All In Sync

Writing in a logical sequence will save you time.

Information you put in the Research Plan affects just about every other application part. You'll need to keep everything in sync as your plans evolve during the writing phase.

It's best to consider your writing as an iterative process. As you develop and finalize your experiments, you will go back and check other parts of the application to make sure everything is in sync: the "who, what, when, where, and how (much money)" as well as look again at the scope of your plans.

In that vein, writing in a logical sequence is a good approach that will save you time. We suggest proceeding in the following order:

• Create a provisional title.
• Write a draft of your Specific Aims.
• Start with your Significance and Innovation sections.
• Then draft the Approach section considering the personnel and skills you'll need for each step.
• Evaluate your Specific Aims and methods in light of your expected budget (for a new PI, it should be modest, probably under the $250,000 for NIH's modular budget).
• As you design experiments, reevaluate your hypothesis, aims, and title to make sure they still reflect your plans.
• Prepare your Abstract (a summary of your Specific Aims).
• Complete the other forms.

Even the smaller sections of your application need to be well-organized and readable so reviewers can readily grasp the information. If writing is not your forte, get help.

To view writing strategies for successful applications, see our Sample Applications and More . There are many ways to create a great application, so explore your options.

Within the character limit, include the important information to distinguish your project within the research area, your project's goals, and the research problem.

Giving your project a title at the outset can help you stay focused and avoid a meandering Research Plan. So you may want to launch your writing by creating a well-defined title.

NIH gives you a 200 character limit, but don’t feel obliged to use all of that allotment. Instead, we advise you to keep the title as succinct as possible while including the important information to distinguish your project within the research area. Make your title reflect your project's goals, the problem your project addresses, and possibly your approach to studying it. Make your title specific: saying you are studying lymphocyte trafficking is not informative enough.

For examples of strong titles, see our Sample Applications and More .

After you write a preliminary title, check that

• My title is specific, indicating at least the research area and the goals of my project.
• It is 200 characters or less.
• I use as simple language as possible.
• I state the research problem and, possibly, my approach to studying it.
• I use a different title for each of my applications. (Note: there are exceptions, for example, for a renewal—see Apply for Renewal  for details.)
• My title has appropriate keywords.

Later you may want to change your initial title. That's fine—at this point, it's just an aid to keep your plans focused.

Since all your reviewers read your Specific Aims, you want to excite them about your project.

If testing your hypothesis is the destination for your research, your Research Plan is the map that takes you there.

You'll start by writing the smaller part, the Specific Aims. Think of the one-page Specific Aims as a capsule of your Research Plan. Since all your reviewers read your Specific Aims, you want to excite them about your project.

For more on crafting your Specific Aims, see Draft Specific Aims .

Write a Narrative

Use at least half the page to provide the rationale and significance of your planned research. A good way to start is with a sentence that states your project's goals.

For the rest of the narrative, you will describe the significance of your research, and give your rationale for choosing the project. In some cases, you may want to explain why you did not take an alternative route.

Then, briefly describe your aims, and show how they build on your preliminary studies and your previous research. State your hypothesis.

If it is likely your application will be reviewed by a study section with broad expertise, summarize the status of research in your field and explain how your project fits in.

In the narrative part of the Specific Aims of many outstanding applications, people also used their aims to

• State the technologies they plan to use.
• Note their expertise to do a specific task or that of collaborators.
• Describe past accomplishments related to the project.
• Describe preliminary studies and new and highly relevant findings in the field.
• Explain their area's biology.
• Show how the aims relate to one another.
• Describe expected outcomes for each aim.
• Explain how they plan to interpret data from the aim’s efforts.
• Describe how to address potential pitfalls with contingency plans.

Depending on your situation, decide which items are important for you. For example, a new investigator would likely want to highlight preliminary data and qualifications to do the work.

Many people use bold or italics to emphasize items they want to bring to the reviewers' attention, such as the hypothesis or rationale.

Detail Your Aims

After the narrative, enter your aims as bold bullets, or stand-alone or run-on headers.

• State your plans using strong verbs like identify, define, quantify, establish, determine.
• Describe each aim in one to three sentences.
• Consider adding bullets under each aim to refine your objectives.

How focused should your aims be? Look at the example below.

Spot the Sample

Read the Specific Aims of the Application from Drs. Li and Samulski , "Enhance AAV Liver Transduction with Capsid Immune Evasion."

• Aim 1. Study the effect of adeno-associated virus (AAV) empty particles on AAV capsid antigen cross-presentation in vivo .
• Aim 2. Investigate AAV capsid antigen presentation following administration of AAV mutants and/or proteasome inhibitors for enhanced liver transduction in vivo .
• Aim 3. Isolate AAV chimeric capsids with human hepatocyte tropism and the capacity for cytotoxic T lymphocytes (CTL) evasion.

After finishing the draft Specific Aims, check that

• I keep to the one-page limit.
• Each of my two or three aims is a narrowly focused, concrete objective I can achieve during the grant.
• They give a clear picture of how my project can generate knowledge that may improve human health.
• They show my project's importance to science, how it addresses a critical research opportunity that can move my field forward.
• My text states how my work is innovative.
• I describe the biology to the extent needed for my reviewers.
• I give a rationale for choosing the topic and approach.
• I tie the project to my preliminary data and other new findings in the field.
• I explicitly state my hypothesis and why testing it is important.
• My aims can test my hypothesis and are logical.
• I can design and lead the execution of two or three sets of experiments that will strive to accomplish each aim.
• As much as possible, I use language that an educated person without expertise can understand.
• My text has bullets, bolding, or headers so reviewers can easily spot my aims (and other key items).

For each element listed above, analyze your text and revise it until your Specific Aims hit all the key points you'd like to make.

After the list of aims, some people add a closing paragraph, emphasizing the significance of the work, their collaborators, or whatever else they want to focus reviewers' attention on.

Your Research Strategy is the bigger part of your application's Research Plan (the other part is the Specific Aims—discussed above.)

The Research Strategy is the nuts and bolts of your application, describing the rationale for your research and the experiments you will do to accomplish each aim. It is structured as follows:

• Significance
• You can either include this information as a subsection of Approach or integrate it into any or all of the three main sections.
• If you do the latter, be sure to mark the information clearly, for example, with a bold subhead.
• Possible other sections, for example, human subjects, vertebrate animals, select agents, and others (these do not count toward the page limit).

Though how you organize your application is largely up to you, NIH does want you to follow these guidelines:

• Add bold headers or an outlining or numbering system—or both—that you use consistently throughout.
• Start each of the Research Strategy's sections with a header: Significance, Innovation, and Approach.

For an R01, the Research Strategy is limited to 12 pages for the three main sections and the preliminary studies only. Other items are not included in the page limit.

Find instructions for R01s in the SF 424 Application Guide—go to NIH's SF 424 (R&R) Application and Electronic Submission Information for the generic SF 424 Application Guide or find it in your notice of funding opportunity (NOFO).

For most applications, you need to address Rigor and Reproducibility by describing the experimental design and methods you propose and how they will achieve robust and unbiased results. The requirement applies to research grant, career development, fellowship, and training applications.

If you're responding to an institute-specific program announcement (PA) (not a parent program announcement) or a request for applications (RFA), check the NIH Guide notice, which has additional information you need. Should it differ from the NOFO, go with the NIH Guide .

Also note that your application must meet the initiative's objectives and special requirements. NIAID program staff will check your application, and if it is not responsive to the announcement, your application will be returned to you without a review.

When writing your Research Strategy, your goal is to present a well-organized, visually appealing, and readable description of your proposed project. That means your writing should be streamlined and organized so your reviewers can readily grasp the information. If writing is not your forte, get help.

There are many ways to create an outstanding Research Plan, so explore your options.

What Success Looks Like

Your application's Research Plan is the map that shows your reviewers how you plan to test your hypothesis.

It not only lays out your experiments and expected outcomes, but must also convince your reviewers of your likely success by allaying any doubts that may cross their minds that you will be able to conduct the research.

Notice in the sample applications how the writing keeps reviewers' eyes on the ball by bringing them back to the main points the PIs want to make. Write yourself an insurance policy against human fallibility: if it's a key point, repeat it, then repeat it again.

The Big Three

So as you write, put the big picture squarely in your sights. When reviewers read your application, they'll look for the answers to three basic questions:

• Can your research move your field forward?
• Is the field important—will progress make a difference to human health?
• Can you and your team carry out the work?

Add Emphasis

Savvy PIs create opportunities to drive their main points home. They don't stop at the Significance section to emphasize their project's importance, and they look beyond their biosketches to highlight their team's expertise.

Don't take a chance your reviewer will gloss over that one critical sentence buried somewhere in your Research Strategy or elsewhere. Write yourself an insurance policy against human fallibility: if it's a key point, repeat it, then repeat it again.

Add more emphasis by putting the text in bold, or bold italics (in the modern age, we skip underlining—it's for typewriters).

Here are more strategies from our successful PIs:

• While describing a method in the Approach section, they state their or collaborators' experience with it.
• They point out that they have access to a necessary piece of equipment.
• When explaining their field and the status of current research, they weave in their own work and their preliminary data.
• They delve into the biology of the area to make sure reviewers will grasp the importance of their research and understand their field and how their work fits into it.

You can see many of these principles at work in the Approach section of the Application from Dr. William Faubion , "Inflammatory cascades disrupt Treg function through epigenetic mechanisms."

• Reviewers felt that the experiments described for Aim 1 will yield clear results.
• The plans to translate those findings to gene targets of relevance are well outlined and focused.
• He ties his proposed experiments to the larger picture, including past research and strong preliminary data for the current application. 

Anticipate Reviewer Questions

Our applicants not only wrote with their reviewers in mind they seemed to anticipate their questions. You may think: how can I anticipate all the questions people may have? Of course you can't, but there are some basic items (in addition to the "big three" listed above) that will surely be on your reviewers' minds:

• Will the investigators be able to get the work done within the project period, or is the proposed work over ambitious?
• Did the PI describe potential pitfalls and possible alternatives?
• Will the experiments generate meaningful data?
• Could the resulting data prove the hypothesis?
• Are others already doing the work, or has it been already completed?

Address these questions; then spend time thinking about more potential issues specific to you and your research—and address those too.

For applications, a picture can truly be worth a thousand words. Graphics can illustrate complex information in a small space and add visual interest to your application.

Look at our sample applications to see how the investigators included schematics, tables, illustrations, graphs, and other types of graphics to enhance their applications.

Consider adding a timetable or flowchart to illustrate your experimental plan, including decision trees with alternative experimental pathways to help your reviewers understand your plans.

Plan Ahead for Video

If you plan to send one or more videos, you'll need to meet certain standards and include key information in your Research Strategy now.

To present some concepts or demonstrations, video may enhance your application beyond what graphics alone can achieve. However, you can't count on all reviewers being able to see or hear video, so you'll want to be strategic in how you incorporate it into your application.

Be reviewer-friendly. Help your cause by taking the following steps:

• Caption any narration in the video.
• Choose evocative still images from your video to accompany your summary.
• Write your summary of the video carefully so the text would make sense even without the video.

In addition to those considerations, create your videos to fit NIH’s technical requirements. Learn more in the SF 424 Form Instructions .

Next, as you write your Research Strategy, include key images from the video and a brief description.

Then, state in your cover letter that you plan to send video later. (Don't attach your files to the application.)

After you apply and get assignment information from the Commons, ask your assigned scientific review officer (SRO) how your business official should send the files. Your video files are due at least one month before the peer review meeting.

Know Your Audience's Perspective

The primary audience for your application is your peer review group. Learn how to write for the reviewers who are experts in your field and those who are experts in other fields by reading Know Your Audience .

Be Organized: A B C or 1 2 3?

In the top-notch applications we reviewed, organization ruled but followed few rules. While you want to be organized, how you go about it is up to you.

Nevertheless, here are some principles to follow:

• Start each of the Research Strategy's sections with a header: Significance, Innovation, and Approach—this you must do.

The Research Strategy's page limit—12 for R01s—is for the three main parts: Significance, Innovation, and Approach and your preliminary studies (or a progress report if you're renewing your grant). Other sections, for example, research animals or select agents, do not have a page limit.

Although you will emphasize your project's significance throughout the application, the Significance section should give the most details. Don't skimp—the farther removed your reviewers are from your field, the more information you'll need to provide on basic biology, importance of the area, research opportunities, and new findings.

When you describe your project's significance, put it in the context of 1) the state of your field, 2) your long-term research plans, and 3) your preliminary data.

In our Sample Applications , you can see that both investigators and reviewers made a case for the importance of the research to improving human health as well as to the scientific field.

Look at the Significance section of the Application from Dr. Mengxi Jiang , "Intersection of polyomavirus infection and host cellular responses," to see how these elements combine to make a strong case for significance.

• Dr. Jiang starts with a summary of the field of polyomavirus research, identifying critical knowledge gaps in the field.
• The application ties the lab's previous discoveries and new research plans to filling those gaps, establishing the significance with context.
• Note the use of formatting, whitespace, and sectioning to highlight key points and make it easier for reviewers to read the text.

After conveying the significance of the research in several parts of the application, check that

• In the Significance section, I describe the importance of my hypothesis to the field (especially if my reviewers are not in it) and human disease.
• I also point out the project's significance throughout the application.
• The application shows that I am aware of opportunities, gaps, roadblocks, and research underway in my field.
• I state how my research will advance my field, highlighting knowledge gaps and showing how my project fills one or more of them.
• Based on my scan of the review committee roster, I determine whether I cannot assume my reviewers will know my field and provide some information on basic biology, the importance of the area, knowledge gaps, and new findings.

If you are either a new PI or entering a new area: be cautious about seeming too innovative. Not only is innovation just one of five review criteria, but there might be a paradigm shift in your area of science. A reviewer may take a challenge to the status quo as a challenge to his or her world view.

When you look at our sample applications, you see that both the new and experienced investigators are not generally shifting paradigms. They are using new approaches or models, working in new areas, or testing innovative ideas.

After finishing the draft innovation section, check that

• I show how my proposed research is new and unique, e.g., explores new scientific avenues, has a novel hypothesis, will create new knowledge.
• Most likely, I explain how my project's research can refine, improve, or propose a new application of an existing concept or method.
• Make a very strong case for challenging the existing paradigm.
• Have data to support the innovative approach.
• Have strong evidence that I can do the work.

In your Approach, you spell out a few sets of experiments to address each aim. As we noted above, it's a good idea to restate the key points you've made about your project's significance, its place in your field, and your long-term goals.

You're probably wondering how much detail to include.

If you look at our sample applications as a guide, you can see very different approaches. Though people generally used less detail than you'd see in a scientific paper, they do include some experimental detail.

Expect your assigned reviewers to scrutinize your approach: they will want to know what you plan to do and how you plan to do it.

NIH data show that of the peer review criteria, approach has the highest correlation with the overall impact score.

Look at the Application from Dr. Mengxi Jiang , "Intersection of polyomavirus infection and host cellular responses," to see how a new investigator handled the Approach section.

For an example of an experienced investigator's well-received Approach section, see the Application from Dr. William Faubion , "Inflammatory cascades disrupt Treg function through epigenetic mechanisms."

Especially if you are a new investigator, you need enough detail to convince reviewers that you understand what you are undertaking and can handle the method.

• Cite a publication that shows you can handle the method where you can, but give more details if you and your team don't have a proven record using the method—and state explicitly why you think you will succeed.
• If space is short, you could also focus on experiments that highlight your expertise or are especially interesting. For experiments that are pedestrian or contracted out, just list the method.

Be sure to lay out a plan for alternative experiments and approaches in case you get negative or surprising results. Show reviewers you have a plan for spending the four or five years you will be funded no matter where the experiments lead.

See the Application from Drs. Li and Samulski , "Enhance AAV Liver Transduction with Capsid Immune Evasion," for a strong Approach section covering potential. As an example, see section C.1.3.'s alternative approaches.

Here are some pointers for organizing your Approach:

• Enter a bold header for each Specific Aim.
• Under each aim, describe the first set of experiments.
• If you get result X, you will follow pathway X; if you get result Y, you will follow pathway Y.
• Consider illustrating this with a flowchart.

Trim the fat—omit all information not needed to make your case. If you try to wow reviewers with your knowledge, they'll find flaws and penalize you heavily. Don't give them ammunition by including anything you don't need.

As you design your experiments, keep a running tab of the following essential data on a separate piece of paper:

• Who. A list of people who will help you for your Key Personnel section later.
• What. A list of equipment and supplies for the experiments you plan.
• Time. Notes on how long each step takes. Timing directly affects your budget as well as how many Specific Aims you can realistically achieve.

Jotting this information down will help you Create a Budget and complete other sections later.

After finishing a draft Approach section, check that

• I include enough background and preliminary data to give reviewers the context and significance of my plans.
• They can test the hypothesis (or hypotheses).
• I show alternative experiments and approaches in case I get negative or surprising results.
• My experiments can yield meaningful data to test my hypothesis (or hypotheses).
• As a new investigator, I include enough detail to convince reviewers I understand and can handle a method. I reviewed the sample applications to see how much detail to use.
• If I or my team has experience with a method, I cite it; otherwise I include enough details to convince reviewers we can handle it.
• I describe the results I anticipate and their implications.
• I omit all information not needed to state my case.
• I keep track of and explain who will do what, what they will do, when and where they will do it, how long it will take, and how much money it will cost.
• My timeline shows when I expect to complete my aims.

If you are applying for a new application, include preliminary studies; for a renewal or a revision (a competing supplement to an existing grant), prepare a progress report instead.

Describing Preliminary Studies

Your preliminary studies show that you can handle the methods and interpret results. Here's where you build reviewer confidence that you are headed in the right direction by pursuing research that builds on your accomplishments.

Reviewers use your preliminary studies together with the biosketches to assess the investigator review criterion, which reflects the competence of the research team.

Give alternative interpretations to your data to show reviewers you've thought through problems in-depth and are prepared to meet future challenges. If you don't do this, the reviewers will!

Though you may include other people's publications, focus on your preliminary data or unpublished data from your lab and the labs of your team members as much as you can.

As we noted above, you can put your preliminary data anywhere in the Research Strategy that you feel is appropriate, but just make sure your reviewers will be able to distinguish it. Alternatively, you can create a separate section with its own header.

Including a Progress Report

If you are applying for a renewal or a revision (a competing supplement to an existing grant), prepare a progress report instead of preliminary studies.

Create a header so your program officer can easily find it and include the following information:

• Project period beginning and end dates.
• Summary of the importance of your findings in relation to your Specific Aims.
• Account of published and unpublished results, highlighting your progress toward achieving your Specific Aims.

Note: if you submit a renewal application before the due date of your progress report, you do not need to submit a separate progress report for your grant. However, you will need to submit it, if your renewal is not funded.

After finishing the draft, check that

• I interpret my preliminary results critically.
• There is enough information to show I know what I'm talking about.
• If my project is complex, I give more preliminary studies.
• I show how my previous experience prepared me for the new project.
• It's clear which data are mine and which are not.

References show your breadth of knowledge of the field. If you leave out an important work, reviewers may assume you're not aware of it.

Throughout your application, you will reference all relevant publications for the concepts underlying your research and your methods.

Read more about your Bibliography and References Cited at Add a Bibliography and Appendix .

• Throughout my application I cite the literature thoroughly but not excessively, adding citations for all references important to my work.
• I cite all papers important to my field, including those from potential reviewers.
• I include fewer than 100 citations (if possible).
• My Bibliography and References Cited form lists all my references.
• I refer to unpublished work, including information I learned through personal contacts.
• If I do not describe a method, I add a reference to the literature.

Look over what you've written with a critical eye of a reviewer to identify potential questions or weak spots.

Enlist others to do that too—they can look at your application with a fresh eye. Include people who aren't familiar with your research to make sure you can get your point across to someone outside your field.

As you finalize the details of your Research Strategy, you will also need to return to your Specific Aims to see if you must revise. See Draft Specific Aims .

After you finish your Research Plan, you are ready to write your Abstract (called Project Summary/Abstract) and Project Narrative, which are attachments to the Other Project Information form.

These sections may be small, but they're important.

• All your peer reviewers read your Abstract and narrative.
• Staff and automated systems in NIH's Center for Scientific Review use them to decide where to assign your application, even if you requested an institute and study section.
• They show the importance and health relevance of your research to members of the public and Congress who are interested in what NIH is funding with taxpayer dollars.

Be sure to omit confidential or proprietary information in these sections! When your application is funded, NIH enters your title and Abstract in the public RePORTER database.

Think brief and simple: to the extent that you can, write these sections in lay language, and include appropriate keywords, e.g., immunotherapy, genetic risk factors.

As NIH referral officers use these parts to direct your application to an institute for possible funding, your description can influence the choice they make.

Write a succinct summary of your project that both a scientist and a lay person can understand (to the extent that you can).

• Use your Specific Aims as a template—shorten it and simplify the language.
• In the first sentence, state the significance of your research to your field and relevance to NIAID's mission: to better understand, treat, and prevent infectious, immunologic, and allergic diseases.
• Next state your hypothesis and the innovative potential of your research.
• Then list and briefly describe your Specific Aims and long-term objectives.

In your Project Narrative, you have only a few sentences to drive home your project's potential to improve public health.

Check out these effective Abstracts and Narratives from our R01  Sample Applications :

• Application from Dr. Mengxi Jiang , "Intersection of polyomavirus infection and host cellular responses"
• Application from Dr. William Faubion , "Inflammatory cascades disrupt Treg function through epigenetic mechanisms"
• My Project Summary/Abstract and Project Narrative (and title) are accessible to a broad audience.
• They describe the significance of my research to my field and state my hypothesis, my aims, and the innovative potential of my research.
• My narrative describes my project's potential to improve public health.
• I do not include any confidential or proprietary information.
• I do not use graphs or images.
• My Abstract has keywords that are appropriate and distinct enough to avoid confusion with other terms.
• My title is specific and informative.

Previous Step

Have questions.

A program officer in your area of science can give you application advice, NIAID's perspective on your research, and confirmation that your proposed research fits within NIAID’s mission.

Find contacts and instructions at When to Contact an NIAID Program Officer .

What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews , surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

52 Comments

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

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So far , So good!

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Writing a Research Strategy

This page is focused on providing practical tips and suggestions for preparing The Research Strategy, the primary component of an application's Research Plan along with the Specific Aims. The guidance on this page is primarily geared towards an R01-style application, however, much of it is useful for other grant types as well.

Developing the Research Strategy

The primary audience for your application is your peer review group. When writing your Research Strategy, your goal is to present a well-organized, visually appealing, and readable description of your proposed project and the rationale for pursuing it. Your writing should be streamlined and organized so your reviewers can readily grasp the information. If it's a key point, repeat it, then repeat it again. Add more emphasis by putting the text in bold , or bold italics . If writing is not your forte, get help. For more information, please visit  W riting For Reviewers .

How to Organize the Research Strategy Section

How to organize a Research Strategy is largely up to the applicant. Start by following the NIH application instructions and guidelines for formatting attachments such as the research plan section.

It is generally structured as follows:

Significance

For Preliminary Studies (for new applications) or a Progress Report (for renewal and revision applications).

• You can either include preliminary studies or progress report information as a subsection of Approach or integrate it into any or all of the three main sections.
• If you do the latter, be sure to mark the information clearly, for example, with a bold subhead.

 Helpful tips to consider when formatting:

• Organize using bold headers or an outline or numbering system—or both—that are used consistently throughout.
• Start each section with the appropriate header: Significance, Innovation, or Approach.
• Organize the Approach section around the Specific Aims.

For most applications, you need to address Rigor ous Study Design  by describing the experimental design and methods you propose and how they will achieve robust and unbiased results. See the NIH guidance for elaboration on the 4 major areas of rigor and transparency emphasized in grant review. These requirements apply to research grant, career development, fellowship, and training applications.

Tips for Drafting Sections of the Research Strategy

Although you will emphasize your project's significance throughout the application, the Significance section should give the most details. The farther removed your reviewers are from your field, the more information you'll need to provide on basic biology, importance of the area, research opportunities, and new findings. Reviewing the potentially relevant study section rosters may give you some ideas as to general reviewer expertise. You will also need to describe the prior and preliminary studies that provide a strong scientific rationale for pursuing the proposed studies, emphasizing the strengths and weaknesses in the rigor and transparency of these key studies.

This section gives you the chance to explain how your application is conceptually and/or technically innovative. Some examples as to how you might do this could include but not limited to:

• Demonstrate the proposed research is new and unique, e.g., explores new scientific avenues, has a novel hypothesis, will create new knowledge.
• Explain how the proposed work can refine, improve, or propose a new application of an existing concept or method.

If your proposal is paradigm-shifting or challenges commonly held beliefs, be sure that you include sufficient evidence in your preliminary data to convince reviewers, including strong rationale, data supporting the approach, and clear feasibility. Your job is to make the reviewers feel confident that the risk is worth taking.

For projects predominantly focused on innovation and outside-the-box research, investigators may wish to consider mechanisms other than R01s for example (e.g., exploratory/developmental research (R21) grants, NIH Director's Pioneer Award Program (DP1), and NIH Director's New Innovator Award Program (DP2).

The Approach section is where the experimental design is described. Expect your assigned reviewers to scrutinize your approach: they will want to know what you plan to do, how you plan to do it, and whether you can do it. NIH data show that of the peer review criteria, approach has the highest correlation with the overall impact score. Importantly, elements of rigorous study design should be addressed in this section, such as plans for minimization of bias (e.g. methods for blinding and treatment randomization) and consideration of relevant biological variables. Likewise, be sure to lay out a plan for alternative experiments and approaches in case you get uninterpretable or surprising results, and also consider limitations of the study and alternative interpretations. Point out any procedures, situations, or materials that may be hazardous to personnel and precautions to be exercised. A full discussion on the use of select agents should appear in the Select Agent Research attachment. Consider including a timeline demonstrating anticipated completion of the Aims. 

Here are some pointers to consider when organizing your Approach section:

• Enter a bold header for each Specific Aim.
• Under each aim, describe the experiments.
• If you get result X, you will follow pathway X; if you get result Y, you will follow pathway Y.
• Consider illustrating this with a flowchart.

Preliminary Studies

If submitting a new application to a NOFO that allows preliminary data, it is strongly encouraged to include preliminary studies. Preliminary studies demonstrate competency in the methods and interpretation. Well-designed and robust preliminary studies also serve to provide a strong scientific rationale for the proposed follow-up experiments. Reviewers also use preliminary studies together with the biosketches to assess the investigator review criterion, which reflects the competence of the research team. Provide alternative interpretations to your data to show reviewers you've thought through problems in-depth and are prepared to meet future challenges. As noted above, preliminary data can be put anywhere in the Research Strategy, but just make sure reviewers will be able to distinguish it from the proposed studies. Alternatively, it can be a separate section with its own header.

Progress Reports

If applying for a renewal or a revision (a competing supplement to an existing grant), include a progress report for reviewers.

Create a header so reviewers can easily find it and include the following information:

• Project period beginning and end dates.
• Summary of the importance and robustness of the completed findings in relation to the Specific Aims.
• Account of published and unpublished results, highlighting progress toward achieving your Specific Aims.

Other Helpful Tips

Referencing publications.

References show breadth of knowledge of the field and provide a scientific foundation for your application. If a critical work is omitted, reviewers may assume the applicant is not aware of it or deliberately ignoring it.

Throughout the application, reference all relevant publications for the concepts underlying your research and your methods. Remember the strengths and weaknesses in the rigor of the key studies you cite for justifying your proposal will need to be discussed in the Significance and/or Approach sections.

Read more about Bibliography and References Cited at Additional Application Elements .

Graphics can illustrate complex information in a small space and add visual interest to your application. Including schematics, tables, illustrations, graphs, and other types of graphics can enhance applications. Consider adding a timetable or flowchart to illustrate your experimental plan, including decision trees with alternative experimental pathways to help your reviewers understand your plans.

Video may enhance your application beyond what graphics alone can achieve. If you plan to send one or more videos, you'll need to meet certain requirements and include key information in your Research Strategy. State in your cover letter that a video will be included in your application (don't attach your files to the application). After you apply and get assignment information from the Commons, ask your assigned Scientific Review Officer (SRO) how your business official should send the files. Your video files are due at least one month before the peer review meeting.

However, you can't count on all reviewers being able to see or hear video, so you'll want to be strategic in how you incorporate it into your application by taking the following steps:

• Caption any narration in the video.
• Include key images from the video
• Write a description of the video, so the text would make sense even without the video.

Tracking for Your Budget

As you design your experiments, keep a running tab of the following essential data:

• Who. A list of people who will help (for the Key Personnel section later).
• What. A list of equipment and supplies for the experiments
• Time. Notes on how long each step takes. Timing directly affects the budget as well as how many Specific Aims can realistically be achieved.

Jotting this information down will help when Creating a Budget  and complete other sections later.

Review and Finalize Your Research Plan

Critically review the research plan through the lens of a reviewer to identify potential questions or weak spots.

Enlist others to review your application with a fresh eye. Include people who aren't familiar with the research to make sure the proposed work is clear to someone outside the field.

When finalizing the details of the Research Strategy, revisit and revise the Specific Aims as needed. Please see Writing Specific Aims . 

Want to contact NINDS staff? Please visit our Find Your NINDS Program Officer page to learn more about contacting Program Officer, Grants Management Specialists, Scientific Review Officers, and Health Program Specialists. Find NINDS Program Officer

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The value of a good research plan

A research plan is a guiding framework that can make or break the efficiency and success of your research project. Oftentimes teams avoid them because they’ve earned a reputation as a dry or actionless document — however, this doesn’t have to be the case.

In this article, we’ll go over the most important aspects of a good research plan and show you how they can be visual and actionable with monday.com Work OS.

Don’t miss more quality content!

Why is the research plan pivotal to a research project.

A research plan is pivotal to a research project because it identifies and helps define your focus, method, and goals while also outlining the research project from start to finish.

This type of plan is often necessary to:

• Apply for grants or internal company funding.
• Discover possible research partners or business partners.
• Take your research from an idea into reality.

It will also control the entire journey of the research project through every stage by defining crucial research questions and the hypothesis (theory) that you’ll strive to prove or disprove.

What goes into a research plan?

The contents of a thorough research plan should include a hypothesis, methodology, and more. There is some variation between academic and commercial research, but these are common elements:

• Hypothesis:  the problem you are trying to solve and the basis for a theoretical solution. For example, if I reduce my intake of calories, I’ll lose weight.
• Research questions: research questions help guide your investigation into particular issues. If you were looking into the potential impact of outsourcing production, you might ask something like: how would outsourcing impact our production costs?
• Research method: the method you’ll use to get the data for your research. For example, a case study, survey, interviews, a clinical trial, or user tests.
• Definitions: a glossary for the research plan, explaining the terminology that you use throughout the document.
• Conceptual frameworks:  a conceptual framework helps illustrate what you think you’ll discover with your research. In a sense, it’s a visual representation of a more complex hypothesis.

For commercial plans, there will also likely be a budget and timeline estimate, as well as concrete hypothetical benefits for the company (such as how much money the project should save you).

OK, so you’ve got a handle on the building blocks of a research plan, but how should you actually write it?

How do you write a research plan on monday.com?

The first, and perhaps most crucial part of having a good research plan is having the right medium for creating and sharing it. Using a pre-defined template can also make it much easier to get started.

On monday.com, you can choose from several templates like the Project Proposal Template or better yet the Research Power Tools Template to manage all aspects of your project including important communication with internal and external stakeholders and teammates.

Use your template to:

• Create workdocs
• Upload assets
• Provide feedback
• Assign task owners
• Automate communication

The next step in writing a research plan is choosing the topic. To pick the right topic, focus on these factors:

• What are the priorities of the potential funder/employer, such as the company or institution?
• Are there any relevant recent studies with results you can build on and explore with further research?
• Can you creatively adapt your experience — whether post-grad or professional — to make you the natural candidate? They don’t just need to believe in the research project, but also in your ability to manage it successfully.

Do your research, no pun intended. Once you’ve got the topic, you need to work on fleshing out the core ideas with the building blocks we mentioned above.

• Get specific with your research questions and goals. Don’t go with, “how can we revolutionize our HR practices?” Instead use, “what is the economic and environmental impact of only accepting digital CVs?”
• Use clear language aimed at gatekeepers.  If it’s a CTO (Chief Technology Officer) or a lab committee, you can use well-known technical terms. If they aren’t technical experts, adjust accordingly.
• Include preliminary data or highlight similar studies.  For companies, showing that a similar approach helped a competitor is a better argument than an empty assertion.

The recommended length of the plan depends on who you’re sending it to and their expectations. If possible, look at successful examples or directly ask your potential employers about their preferences. Not only do you need the right idea, but you also need to present it in the right way for your research project to have a fighting chance.

What is a good research plan?

A good research plan is one that gets accepted and funded to start doing the research.

If you want to plan a pivotal study, it’s not enough to consider the problem in a vacuum. You also need to evaluate how you can best communicate the value of your project to the gatekeepers.

Consider the entirety of your current situation and what that means for your project.

For example, inputs like funding, staff, IP, and how the scale of the project lines up with your company’s research budget. Or how it aligns with the goals of a University program. If the primary goal of the research is to impact a company or government agency directly, you should consider these stages of research engagement.

( Image Source )

• Inputs: anything from funding and staff to company IP that you need to both run the project and implement any results. Does this line up with the budget?
• Activities: case studies, trials, surveys, the actual research.
• Outputs: the final reports, any publications, and raw data.
• Outcome: how will it directly impact the company, organization, or larger society?
• Impacts: what are the indirect benefits or downsides?

In an internal research proposal, you can outline these aspects in separate sections. That allows different execs or managers to focus on the details that matter most to them. You must also work to engage stakeholders  and make sure that they understand the importance of your project.

Frequently asked questions

What are the 5 purposes of research.

The 2 primary purposes of research are to gather information or test an existing theory. When broken down further, you can see 5 more specific purposes:

• Exploratory research  is an early-stage inquiry that explores a topic for further study down the line, like exploring the deep ocean with a submersible vehicle.
• Descriptive research  aims to explore and describe a specific substance, person, or phenomenon.
• Explanatory research  is about figuring out the causal relationship, why something happens.
• Predictive research  is all about trying to predict what might happen in specific situations based on the properties of the research object.
• Meta-research  looks for overarching insights from multiple sources and tests the validity of common hypotheses.

What is a research work plan?

A research work plan is another name for a research plan, which is a critical component of any research proposal. Universities, labs, and companies use them to evaluate research projects before they decide to accept them.

As a researcher, it’s essential when targeting a funding opportunity of any kind.

What are the methods of research?

There are many research methods ranging from a simple online survey to a high-budget clinical study. Here are some examples of popular data collection methods:

• Clinical trials
• Experiments
• Case studies
• Observations

Which one is right for your plan depends on your hypothesis, goals, industry regulations, and more.

Create a dynamic research plan

If you want to turn your research project into a reality, you need to go beyond the academic and into management mode.

With a template from monday.com, you can plan out a research project from start to finish. Including goals and objectives, budget estimates, milestones, and more.

Send this article to someone who’d like it.

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Developing a Five-Year Research Plan

Cathy binger and lizbeth finestack, doi: 10.1044/cred-pvd-path006.

The following is a transcript of the presentation videos, edited for clarity.

What Is a Research Plan, and Why Do You Need One?

Presented by Cathy Binger

First we’re going to talk about what a research plan is, why it’s important to write one, and why five years—why not one year, why not ten years. So we’ll do some of those basic things, then Liza is going to get down and dirty into the nitty-gritty of “now what” how do I go about writing that research plan.

First of all, what is a research plan? I’m sure some of you have taken a stab at these already. In case you haven’t, this is a real personalized map that relates your projects to goals. It’s exactly what it sounds like, it’s a plan of how you’re going to go about doing your research. It doesn’t necessarily just include research.

It’s something that you need to put a little time and effort into in the beginning. And then, if you don’t revisit it, it’s really a useless document. It’s something that you need to come back to repeatedly, at least annually, and you need to make it visible. So it’s not a document that sits around and once a year you pull it out and look at it.

It can and should be designed, especially initially, with the help of a mentor or colleague. And it does serve multiple purposes, with different lengths and different amounts of detail.

I forgot to say, too, getting started, the slides for this talk were started using as a jumping off point Ray Kent’s talk from last year. So some of the slides we’ve borrowed from him, so many thanks to him for that.

But why do we want to do a research plan? Well, to me the big thing is the vision. Dr. Barlow talked this morning about your line of research and really knowing where you want to go, and this is where that shows up with all the nuts and bolts in place.

What do you want to accomplish? What do you want to contribute? Most of you are at the stage in your career where maybe you have started out with that you want to change the world scenario and realized that whatever you wanted your first research project to be, really, is your entire career. You need to get that down to the point where it is manageable projects that you can do—this is where you map out what those projects are and set reasonable timelines for that.

You want to really demonstrate your independent thinking and your own creativity, whatever that is that you then establish as a PhD student, postdoc, and beyond—this is where you come back to, okay, here’s how I’m going to go about achieving all of that.

This next point, learning to realistically gauge how long it takes to achieve each goal, this for most of us is a phenomenally challenging thing to do. Most of us really overestimate what we can do in a certain amount of time, and we learn the hard way that you can’t, and that’s another reason why you keep coming back to these plans repeatedly and learning over time what’s really manageable, what’s really doable, so we can still reach our goals and be very strategic about how we do that.

When you’re not strategic, you just don’t meet the goals. Your time gets sucked into so many different things. We need to be really practical and strategic.

Everything we do is going to take longer than we think.

I think this last one is something that maybe we don’t talk about enough. Really being honest with ourselves about the role of research in our lives. Not all of you are at very high-level research universities. Some of you have chosen to go elsewhere, where research maybe isn’t going to be playing the same role as it is for other people. The research plan for someone at an R One research intensive university is going to look quite different from someone who is at a primary teaching university. We need to be open and practical about that.

Getting sidetracked. I love this picture, I just found this picture the other day. This feels like my life. You can get pulled in so many different directions once you are a professor. You will get asked to do a thousand different things. There are lots of great opportunities that are out there. Especially initially, it’s tempting to say yes to all of them. But if you’re going to be productive, you have to be very strategic. I’m going to be a little bit sexist against my own sex here for a minute, but my observation has been that women tend to fall into this a little bit more than men do in wanting to say yes and be people pleasers for everything that comes down the pike.

It is a professional skill to learn how to say no. And to do that in such a way that you are not burning bridges as you go down the path. That is a critical skill if you are going to be a successful researcher. I can’t tell you how many countless people I’ve seen who are very bright, very dedicated, have the skills that it takes in terms of doing the work—but then they are not successful because they’ve gotten sidetracked and they try to be too much of a good citizen, give too much service to the department, too much “sure I’ll take on that extra class” or whatever else comes down the line.

I just spoke with a professor recently who had something like five hours a week of office hours scheduled every single week for one class. Margaret is shaking her head like “are you kidding?” That’s crazy stuff. But he wanted to really support his students. His students loved him, but he was not going to get tenure. That’s the story.

So we have to be very thoughtful and strategic, and what can help you with this, and ASHA very firmly recognizes which is why we’re here—is that your mentors in your life should be there to help you learn these skills and learn what to say yes to, and learn what to say no to. I’ve learned to say things like, “Let me check with my mentor before I agree to that.” And it gives you a way out of that. The line that I use a lot is, “Let me check with my department head” or, I just said this to somebody last week, “I just promised my department head two weeks ago that I would only do X number of external workshops this year, so I’m going to have to turn this one down.” Those are really important skills to develop.

And having that research plan in place that you can go back to and say, know what, it’s not on my plan I can’t do it. If I do it—I have to go back to my research plan and figure out what I’m going to kick off in order to review this extra paper, in order to take on this extra task. The plan also helps me to know exactly what to say no to. And to be very direct and have a very strong visual.

I actually have my research plan up on a giant whiteboard in my office, so I can always go back to that and see where I am, and I can say, “Okay, what am I going to kick off of here? Nothing. Okay, I have to say no to whatever comes up.” Just be strategic. This is where I see most beginning professors really end up taking that wrong fork in the road—taking that right instead of that left, and ending up not being the successful researcher that they wanted to be.

What evidence supports research planning? This was something Ray Kent had found. That a recent analysis had found that postdoc scholars who developed a written plan with their postdoc advisers were much more productive than those who didn’t. And your performance during a postdoc—and I know many of you have either finished your postdoc or decided not to—so more simply, just during those first six years, the decisions you make really do establish the foundation for the rest of your professional life. It’s very important to get started and get off on the right foot.

I love this quote, I just found it the other day: “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”

What we see with productivity is that postdoc scholars who developed written productivity expectations with their advisers were more productive than those who didn’t. You see 23% more papers submitted, 30% more first-author papers, and more grant proposals as well.

So why five years? I’m going to start with number 5. It’s long enough to build a program of research, but short enough to deal with changing circumstances. That’s really the long and the short of the matter. As well as these other things as well that I won’t take the time to go through point by point.

What Should a Five-Year Plan Include?

Presented by Lizbeth Finestack

So, thinking about a five-year research plan, I like to think about it like your major “To Do List.” It’s what you’re going to accomplish in five years. Start thinking: What is going to be on my to do list?

You can also think about it like: Okay, I have research. I’ve got to do research. Maybe think about this as one big bucket, or maybe one humongous silo. I have some farm themes going on. Cathy was just on a farm, so I thought I’d tie that in.

So here’s your big silo. You can call that your research silo.

But more realistically, you need to think about it like separate buckets, separate silos, where research is just one of those. Just like Cathy indicated, there’s going to be lots of other things coming up that you’re going to have to manage. They are going to have to be on your to do list, you need to figure out how to fit everything in.

What all those other buckets or silos are, are really going to depend on your job. And maybe the size of the silos, and the size of the buckets are going to vary depending on where you are, what the expectations are at your institution.

That’s important to keep in mind, and Cathy said this too, it’s not going to be the same for everyone. The five-year plan has to be your plan, your to do list.

Here are some buckets or some silos that I have on my list and the way that I break it up, this is just one example, take it or leave it.

The first three are all very closely related, right? Thinking about grants, thinking about research, thinking about publications. I’m going to define grants as actual writing, getting the grant, getting the money.

Research is what you’re going to do once you get that money. Steps you need to take before you are getting the money. Any sorts of projects, the lab work, that’s why I have the lab picture there. Of course, publications are part of the product—what’s coming out of the research—but it also cycles in because you need publications to support that you are a researcher to apply for funding and show you have this line of research that you’ve established and you’ll be able to continue. So, those first three are really closely related. And that’s where I’ll go next. And then have teaching and service you see here at the bottom.

So thinking about research, in that broad sense. As you’re writing your five-year plan you’re going to want to think of, “What’s my long-term goal?” There’s lots of ways to think of long-term goals. You could think, before I die, this is what I want to accomplish. For me I kind of have that. My long-term goal is that I’m going to find the most effective and efficient interventions for kids with language impairment. Huge broad goal. But within that I can start narrowing it down.

Where am I within that? Within the next five years or maybe the next ten years, what is it I want to accomplish towards that goal. Then start thinking about: In order to accomplish that goal, what are the steps I need to take? Starting to break it down a little bit. Then it’s also going to be really important to think: where are you going to start? Where are you now? What do you need to have happen? And is it reasonable to accomplish this goal within five years? Is it going to take longer? Maybe you could do it in a couple years? Start thinking about the timeline that’s going to work for you.

Then thinking about your goals—and everyone’s program is going to be different, like I said, there’s going to be a lot of individual needs, preferences. So it might be the case that you have this one long-term goal that you’re aiming for. Long-term goal in the sense of, maybe, what you want to study in your R01, perhaps something like that. But in order to get to that point, you’re going to have several short-term goals that need to be accomplished.

Or maybe it’s the case that you have two long-term goals. And with each of those you’re going to have multiple short-term goals that you’re working on. Maybe the scope of each of these long-term goals is a little bit less than in that first scenario.

Start thinking about my research, what I want to do, and how it might fit into these different circumstances.

Also thinking about your goals, this is a slide from Ray Kent from last year, was thinking about the different types of projects you might want to pursue, and thinking about ones that are definitely well on your way. They are safe bets. You have some funding. They are going to lead directly into your longer-term plan.

Those are going to be your front burner—things you can easily focus on. That said, don’t put everything there.

You can also have things on the back burner. Things that really excite you, might have huge benefits, big pay. But you don’t want to spend all of your time there because they could be pretty risky.

Start thinking about where you’re putting your time. Are you putting it all on this high-risk thing that if it doesn’t pan out you’re going to be in big trouble? Or balancing that somewhat with your front burner. Making that steady progress that will lead directly to help fund an R01 or whatever the mechanism that you’re looking for.

Then, thinking about your goals—if you have multiple long-term goals, or thinking about your short-term goals, you could think about your process. Is it something where you need to do study 1 then study 2, then study 3—each of those building on each other, that’s leading to that long-term goal. In many cases, that is the case, where you have to get information from the first study which is going to lead directly to the second study and so forth.

Or is it the case that you can be working on these three short-term goals simultaneously? Spreading your resources at the same time. Maybe it will take longer for any one study, but across a longer period of time you’ll get the information that you need to reach that long-term goal.

Lots and lots of different ways to go about it. The important thing is to think about what your needs are and what makes the most sense for you.

Here’s my own little personal example. Starting over here, I have my dissertation study. My dissertation study was this early efficacy study looking at one treatment approach using novel forms that really can’t generalize to anything too useful, but it was important.

Then I did a follow up study, where I was taking that same paradigm, looking to see where kids with typical development perform on the task. So I have these two studies, and they served as my preliminary studies for an R03. So I just finished an R03 where I was looking at different treatment approaching for kids with primary language impairment. At the same time, while conducting my R03, I’m also looking at some different approaches that might help with language development. Also conducting surveys to see what current practices are.

I have these three projects going on simultaneously, that are going to lead to a bigger pilot study that are going to feed directly into my R01. All of this will serve as preliminary data to go into an R01.

Start thinking about your projects, what you have. Maybe starting with your dissertation project or work that you’re doing as a postdoc as seeing how that can feed into your long-term goal. And really utilizing it, building on it, to your benefit.

That’s all fine and dandy. You can draw these great pictures. But you still have to break it down some more. It’s not like, “Oh, I’m just going to do this project.” There are other steps involved, and lots of the time these steps are going to be just as time consuming.

Starting to think about: well, if you have the funding. Saying, “I want to do this study, but I have no money to do it.” What are the steps in order to get the money to do it? Do you have a pilot study? What do you need?

Start thinking about the resources? Do you need to develop stimuli, protocols, procedures? Start working on that. All of these can be very time consuming, and if you don’t jump on that immediately, it’s going to delay when you can start that project.

Thinking about IRB. Relationships for recruitment, if you’re working with special populations especially? Do you have necessary personnel, grad students, people to help you with the project? Do you need to train them? What’s the timeline of the study?

Start thinking about all these pieces, and how they are going to fit in that timeline.

This is one way that might help you start thinking about the resources that you need. This is online—Ray Kent had it in his talk, and when I was doing my searches I came across it too and I have the website at the end. Just different ways to think about the resources you might need.

Let’s talk about mapping it out. You have your long-term goal. You have your short-term goals. You’re breaking it down thinking about all those little steps that you need to accomplish. We gotta put it on a calendar. When is it going to happen?

This is an example—you might have your five years. Each month plugging in what are you going to accomplish by that time. Maybe it’s when are grant applications due? It’s going to be important to put those on there to go what do I need to do to make that deadline. Maybe it’s putting when you’re going to get publications out. Things like that.

Honestly, looking at this drives me a little bit crazy, it seems a bit overwhelming. But it’s important to get to these details.

This is an example from, I did Lessons for Success a few years ago and they had their format for doing your plan. I wrote out all my projects, started thinking about all the different aspects. So if something like this works for you, by all means you could use that type of procedure.

Here’s a grid that Ray Kent showed last year. We’re breaking it down by semester. Thinking about each of your semesters, what manuscripts you’re going to be working on, what data collection, your grant applications. Starting to get into some of those other buckets: course preparation, conference submissions.

We also need to include teaching and service.

You probably can’t see this very well. This is similar to that last slide Ray Kent had used last year.

I have my five year plan: what studies I want to accomplish, start thinking about breaking it down.

Then at the beginning of each semester, I fill in a grid like this. Where at the top, I have each of my buckets. I have my grant bucket, my writing bucket which is going to include publications. I also include doing article reviews in my writing bucket, because that’s my writing time. My teaching bucket, my research bucket. Then at the end, my service bucket.

At the beginning of the semester, I think about the big things I want to accomplish. I list those at the top. Then at the beginning of each month, I say, okay what are the things I’m going to accomplish this month, write those in. Then at the beginning of each week, I start looking at whether I’m dedicating any time to the things I said I was going to do that month. I start listing those out saying, this is the amount of time I’m going to spend on that. Of course, I have to take data on what I actually do, so I plug in how much time I’m spending on each of the tasks. Then I graph it, because that’s rewarding to see how much time you’re spending on things, and I get a little side-tracked sometimes.

Think about a system that will help you keep on track, to make sure you’re meeting the goals that you want to meet in terms of your research. But also getting the other things done that you need to get done in terms of teaching and service.

Discussion and Questions

Compiled from comments made during the Pathways 2014 and 2015 conferences. (Video unavailable.)

Building Flexibility into Your Five-Year Plan Comments by Ray Kent, University of Wisconsin-Madison

The five-year plan is not a contract. It’s a map or a compass. A general set of directions to help you plan ahead. It’s not even a contract with yourself, because it will inevitably be revised in some ways.

Sometimes cool things land in your lap. Very often it turns out that through serendipity or whatever else, you find opportunities that are very enticing. Some of those can be path to an entirely new line of research. Some of them can be a huge distraction and a waste of time. It’s a really cool part of science that new things come along. If we put on blinders and say, “I’m committed to my research plan,” and we don’t look to the left or the right, we’re really robbing ourselves of much of the richness of the scientific life. Science is full of surprises, and sometimes those surprises are going to appear as research projects. The problem is you don’t want to redirect all your time and resources to those until you’re really sure they are going to pay off. I personally believe, some of those high risk but really appealing projects are things you can nurse along. You can devote some time and build some collaborations – far enough to determine how realistic and viable they are. That’s important because those things can be the core of your next research program.

It’s very easy to get overcommitted. We all know people who always say “yes”—and we know those people, and they are often disappointing because they can’t get things done. It’s important to have new directions, but limit them. Don’t say, “I’m going to have 12 new directions this year.” Maybe one or two. Weigh them carefully. Talk about them with other people to get a judgment about how difficult it might be to implement them. It enriches science: not only our knowledge, but the way we acquire new knowledge. A psychologist, George Miller—this is the guy with the magic number 7 +- 2—when we interviewed him years ago at Boystown, he said, “My conviction is that everybody should be able to learn a new area of study within three months.” That’s what he thought for a scientist was a goal.

The idea is that you can learn new things. And that’s very important because when you think of it in terms of a 30-year career, how likely is it that the project that you’re undertaking at age 28 is the same project you’ll be working on at age 68? Not very likely. You’re going to be reinventing yourself as a scientist. And reinventing yourself is one of the most important things you can do, because otherwise you’re going to be dead wood. Some projects aren’t worth carrying beyond five or ten years. They have an expiration date.

Building Risk into Your Five-Year Plan Comments by Ray Kent, University of Wisconsin-Madison

Your doctoral study should generally be low-risk research. As you move into a postdoctoral fellowship, think about having two studies—one low-risk, one high-risk with a potential for high impact. At this time you can begin to play the risk factor a little bit differently.

When you are tenure-track you can have a mix of significance with low-risk and high-risk studies. And when you are tenured, then you can go for high risk, clinical trials, and collaborations. Because you have established your independence, so you do not need to worry about losing your visibility. You can be recognized as a legitimate member of the team.

As you plan your career, you should take risk into account. Just as you manage your money taking risk into account, we should manage our careers taking risk into account. I have met people who did not really think about that, and they embarked on some very risky procedures and wasted a lot of time and resources with very little to show for it. For example, don’t put everything into an untested technology basket. You want to be using state of the art technology, but you want to be sure it is going to give you what you need.

Other Formats and Uses of Your Research Plan Audience Comments

• If you do your job right with your job talk, there’s a lot of cross-pollination between your job talk and your research plan. Ideally your job talk tells your colleagues that this is the long-term plan that you have. And they shouldn’t be surprised when you submit a more detailed research plan. They should say, “okay this is very consistent with the job talk.” In my view, the job talk should be a crystal summary of the major aspects of that research program. Of course, much of the talk will be about a specific project or two—but it should always be embedded within the larger program. That helps the audience keep sight of the fact that you are looking at the program. You can say that this is one project that I’ve done, and I plan to do more of these, and this is how they are conceptually related. That’s a good example of why the research plan has multiple purposes – it can be a research statement, it can be the core of your job talk, it can be the nature of your elevator message, and it can be a version of your research plan for a K award application or R01 application or anything else of that nature.
• I think what’s useful is to actually draft your NIH biosketch. The new biosketch has a section called “contributions to science.” It’s really helpful to think about all your projects. It’s hard to start with a blank sheet of paper. But to have it in the format of a biosketch can be really helpful.

Avoiding Overcommitment Audience Comments

• One of the things that is amazing about planning is that if you put an estimate on the level of effort for each part of your plan, you’ll quickly find that you are living three or four lives. Some 300% of your time is spent. It’s helpful for those of us who might share my lack of ability to see constraints or limitations to reel it back and say, “I have a lot on my plate.” Which allows you to say no—which is not something we all do very well when it comes to those nice colleagues and those people you want to impress nationally and connect with. But it allows you to look at what’s planned and go, “I don’t know where I’d find the time to do that.” Which will hopefully help you stay on track.
• I keep a to do list, but I also keep a “to not do” list. One of the things I will keep on my plan is the maximum number of papers I will review in a year. If I hit that number in March, that’s it. I say no to every other paper that comes down the pike. That’s something to work out with your mentor as far as what’s realistic and what’s okay for you. Every time I get a request, I think, “That’s my reading and writing time, so what am I willing to give up. If it means I won’t be able to write on my own paper this week, am I willing to do this?”

Staying on Schedule with Reading, Writing, and Reviewing Audience Comments

• You have to do what works for you. Some people do wait for big blocks of time for writing—which are hard to come by. But the most important thing is to block off your time. Put it on your schedule, or it is the first thing that will get pushed aside.
• Another thing I’ve done with some of my colleagues is writing retreats. So maybe once a year, twice a year, we’ll get together. Usually we’ll go to a hotel or somewhere, and we’re just writing. It’s a great way to get a jumpstart on a project. Like, I need to sit down and start this manuscript, and you can keep going once you’ve got that momentum.
• My input would be that you really have to write all the time, every day. It’s a skill. I’ve found that if I take time off, my writing deteriorates. It’s something you need to keep up with.
• I would look at it like a savings account that you put money into on a daily, weekly, monthly basis. The flip side of writing is reading. I would read constantly, widely, and not just in the discipline. That will give you not only a breadth in terms of your understanding of your field and the world around you, but it will also give you an incentive to make your own contributions. I think we don’t talk enough about the comprehensive side to this, and being receptive to the reading. I have a book, or something, by my bedside every night. And I read that until I fall asleep every night. And it’s done me in good stead over the years.
• Reviewing articles can help advance your career, but it is something you need to weigh carefully as a draw on your time. You get a lot from it. You get to see what’s out there. You get to see what’s coming down the pipe before publication. To me that’s a huge benefit. You get to learn from other people’s writing, and that’s part of your reading you get to do. But it is time consuming. And it depends on the kinds of papers you get. Sometimes you’re lucky and sometimes you’re not.
• If someone else is reviewing your grants and your articles, at some point you owe it back. You should at least be in break-even mode. Now, pre-tenure or postdoc your mentor should be doing that or senior faculty in the department. But there are so many articles to review. I review so many articles, but I am also at the tail end of my career. The bottom line is, if you don’t put on your schedule that if you don’t put time on your schedule for reading, reviewing articles forces you to look at and think about the literature, so you can be accomplishing what you owe back to the field—and at the same time, staying one step ahead knowledge wise. It forces you to do what you should be doing all along, which is keeping up with the literature.

Further Reading: Web Resources

Golash-Boza, T. (2014). In Response to Popular Demand, More on the 5-Year Plan. The Professor Is In . Available at http://theprofessorisin.com/2014/05/09/in-response-to-popular-demand-more-on-the-5-year-plan

Kelsky, K. (2010). The Five-Year Plan for Tenure-Track Professors. Get a life, PhD . Available at http://getalifephd.blogspot.com/2010/07/five-year-plan-for-tenure-track.html

National Association of Geoscience Teachers (NAGT). (2012). Planning Worksheets . Planning your Research Program (Available from the Science Education Resource Center at Carelton College Website at http://serc.carleton.edu/).

Pfirman, S., Bell, R., Culligan, P., Balsam, P. & Laird, J. (2008) . Maximizing Productivity and Recognition , Part 3: Developing a Research Plan. Science Careers. Available at http://sciencecareers.sciencemag.org/career_magazine/previous_issues/articles/2008_10_10/caredit.a0800148

Cathy Binger University of New Mexico

Lizbeth Finestack University of Minnesota

Based on a presentation and slides originally developed by Ray Kent, University of Wisconsin-Madison.

Presented at Pathways (2015). Hosted by the American Speech-Language-Hearing Association Research Mentoring Network.

Pathways is sponsored by the National Institute on Deafness and Other Communication Disorders (NIDCD) of the National Institutes of Health (NIH) through a U24 grant awarded to ASHA.

Copyrighted Material. Reproduced by the American Speech-Language-Hearing Association in the Clinical Research Education Library with permission from the author or presenter.

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Subreddit dedicated to the MEXT Scholarship and studying in Japan in general

[GUIDE] Writing a Research Plan

Hello! I have been noticing many people seem to be lost when it comes to their research plans. Moreover, some people seem to be having some... Difficulties... In searching the subreddit for advice before they post.

I was an applicant last year and am soon moving to Japan to be a research scholar. I've also previously written a comment about the research plan, but I wanted to put it in a formal post for ease of access. I hope somebody finds this useful.

Disclaimer: I am one scholar with one set of perspectives. There are many others who will likely disagree with some of the things I say here. I could also potentially be giving advice that does not maximize your chances of earning the scholarship. Other resources are out there if you just spend a little bit of time to look for them. Do not use just one post to completely guide your writing.

Goals of the MEXT Research Proposal

Before you can write a good research proposal, you should probably be aware of what exactly the aim of this document is. Yes, in some way, you are telling MEXT what your plans are for research. In others though, this is a largely academic exercise. Your research plans will likely drastically change if you are accepted, and MEXT is aware of this. The research proposal is thus a document that shows to your admissions panel and potential advisors that you are a serious researcher and can come up with a solid plan on your own. Thus, my first piece of advice is:

Always keep in mind this is an aspirational document, not a statement of exactly what you will do in Japan. So, make your plan specific, but not too specific in that your plan is inflexible. This way, it will not only have a good chance to impress the interview panel, but it will also be able to gain the interest of many potential advisors, if you are to pass the first screening.

Picking a Topic

Are you lost on where to start? Well, this part is largely on you, but there are some tips I can give.

Your field cannot deviate too far from your undergraduate major, unless there are other factors such as work experience that could allow you to reasonably enter a new field. For instance, if your field is biochemistry, making a swap to gender studies would likely not be possible.

Your topics have already been quite narrowed down! For the next part you have to really look inward and find a specific topic you are interested in. My secret here is to read research papers from Japanese professors. Shocking, right? Actually reading papers is something you are going to have to do a lot as a researcher, and why not get started now? You will get ideas of what your field is actually like in Japan. See if any topics interest you, and take particular note of those topics that seem specific to Japan.

The Requirements

Before I talk about writing the proposal's main body, I must talk about the document's requirements. You are to complete your research proposal on just two pages. This includes the front sheet, with all the instructions and the short research theme section. You may attach a references page separately, but the main body of your proposal may not exceed the contents of those two pages.

The research theme section is pretty simple. You should just summarize your plan and field in one or two sentences, using whichever words are necessary to describe it succinctly.

Writing the Bare Minimum

So, you've picked a topic and maybe even found some potential advisors that work with that topic! Now, you're ready to begin writing, but you've run into a problem. The document is super vague and doesn't tell you what it wants! No worries. I'm going to provide here an outline including just the very bare minimum that your research proposal must include, and what it should accomplish.

An Introduction

In this first part, you need to explain to a panel of people who are not experts in your field what exactly your field is. Start very broadly and work your way into gradually higher levels of specificity.

A Research Problem

After describing what your field is, you need to identify and explain a specific problem within it that could be solved by research. Ideally, this problem is one specific to Japan.

The Thesis Statement

All good pieces of academic writing contain one or a few sentences that basically reveal the research plan. Give a brief summary in a sentence or two of how you are going to solve the research problem you just described before going any further into details.

Your Methodology

Here you will explain how you will carry out your research plan. What tools you are going to use, what data you are going to draw from and how you will collect it, how you will process your data, among other things. Be as thorough and detailed with this section as you can be.

The Desired Outcomes

After you've gone through your methods, the panel should have a very good idea of what your research is and how you will carry it out. Now, you should tell them what good it actually does! Again, make this part related to Japan. Explain the potential benefits of your research, demonstrate what burning questions it could answer, etc.

If you include just these elements, you have a pretty good basic research plan.

Going Above and Beyond

There are other things you can include to impress those reading your proposal and to show them you've really done your homework. These items are all optional, but I believe them to be helpful if done properly.

A Literature Review

Instead of matter-of-factly stating your research problem in your own words, why not provide background on what the current state of your field is by citing research? Include embedded, properly-cited text to show your panel what current experts are saying about the field. Attach a separate citations sheet to the end of your proposal.

If you are particularly aware of how long your research could take or can provide a quantitatively-defined estimate of how long it could take, then make sure to include that around the end of the methodology section. Be sure to appropriately assess what could be reasonably accomplished within that time. Do not include one if you are not sure about this or would just be making a number up.

A Cost Estimate

If your research tools are pricey or there are some obvious expected costs that you can estimate, this is something you could include. In general, I would say this item is very unnecessary, especially for such a preliminary document. Again, do not just make something up; if you have no reason to include it, just don't.

Some Research Questions

Around the final desired outcomes section, starting it off with specific questions that your research aims to answer is a very good way of explicitly stating what you want your research to do. Which burning questions in your field do you think need to be solved and WILL be solved by your research? List them off before going into some of the other benefits your research will provide.

Refining and Consulting

When you are finished writing, try your best to make sure everything you are stating is accurate to your field. Remember, this is the most important document for PG applicants. Do not cut corners. You need to accurately represent extant research, your plans, and what they can accomplish. Proofread many many many times.

It is okay to seek consultations on your research plan, but DO NOT DO SO WITH OTHER MEXT APPLICANTS. Additionally, DO NOT SEEK OUT CURRENT OR PAST MEXT SCHOLARS AND ASK THEM TO PROOFREAD YOUR PLAN. Your plan is not something you can share with anybody involved in MEXT. There are other resources you can use, such as a writing center or an alumni center for your undergraduate institution. Consulting with past professors too can be a good option.

Further Questions

If you have any further questions regarding the research plan, please please please search the subreddit, on Google, or even ask your embassy before coming here to ask. Many questions have been asked dozens if not hundreds of times already. Being a good researcher is what this scholarship is all about, so get started early by being a good researcher regarding the guidelines. I will not answer generic questions here.

If you have any questions about this post in particular and you can't find it elsewhere, or if you want me to elaborate on something I've said here, leave a comment and I will try my best to get back to you whenever I can.

Happy writing, everyone.

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Phase #2: Clearly Define Your Research Strategy

Read about the 5 Phases of an effective marketing research process here Phase 1: Research Inventory Phase 2: Clearly Define 2014 Research Strategy

A Research Strategy is a step-by-step plan of action that gives direction to your thoughts and efforts, enabling you to conduct research systematically and on schedule to produce quality results and detailed reporting. This enables one to stay focused, reduce frustration, enhance quality and most importantly, save time and resources. The Research Strategy is the nuts and bolts of your application, describing the rationale for your research and the experiments you will do to accomplish your desired goals. This post will discuss an extremely important phase in the process; clearly defining your research strategy.

In phase 1 we focused on inventory of all research, current and past. This week we will use that data to identifying specific research targets for both customer segments and feedback criteria.

This defined research strategy will also act as a reference point for benchmarking purposes so your company can see if it yielded the desired results. It requires the clear communication of targets and criteria ensuring all relevant stakeholders move in the same direction.

Identify gaps in existing data

A good place to start this process is to first examine the results of Phase 1 where you took an inventory of existing data and current research projects. With this framework you can identify gaps in data sets and create a research strategy that will compliment your company’s existing information.

Include all departments to maximize resources

Understanding the needs of your company’s individual departments, like marketing , communications , human resources and others, will help you to avoid repetitive research efforts which are both a waste of resources and damaging to communication channels with your clients. So determine data needs by department to make sure everyone is involved, to insure the highest possible value to your research investment.

Map out your customer’s life cycle

Another approach is to map out the customer’s life cycle in three steps.

• information seeking
• purchase decision
• product use

With these three steps you can visualize when you are attempting to reach your customers and evaluate whether or not the timing is appropriate for the specific information you’re trying to collect. You can also set the frequency at which you are requesting feedback or information from your customers; it is wise to avoid over-saturating a customer base with research inquiries.

What are your company’s priorities?

Once you’ve identified a need for data by examining your research inventory (established in Phase 1) and you’ve mapped out the customer life cycle to pinpoint the ideal timing for a research project, consider your company’s overall priorities to determine if a research project will help accomplish your goals. If so, then you’ve done your due diligence and moving forward with a research project is a prudent way to increase the likelihood of future success. As we’ve mentioned before, due to an ever-changing environment and variables it is impossible to predict with absolute certainty how a market will react to your product or service. However, an educated perspective of your consumer base will always improve your chances of achieving company-wide goals.

Our series will continue with – Phase #3: Conduct Research . We will discuss effective ways to communicate with your target respondents and keys to developing a successful research instrument.

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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Jumpstart Survey Guide

An outline of 6 key survey topics every brand should be considering right now.

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This worksheet covers 6 key areas to consider when planning your next project.

Start organizing your existing data files with this inventory checklist.

Customers that leave a brand for a competitor usually have specific reasons for doing so; whether tangible or intangible. In the case of a lost customer, it’s extremely valuable to understand WHY and WHAT (if anything) would bring that customer back. Sometimes nothing can be done and the customer is simply lost; but other times a simple adjustment can make a big difference. It might feel awkward at first, but reaching out to lost customers is actually beneficial in more than a few ways. For starters, you show customers that you care about them and that you still value their opinion. This is a strong gesture and it’s a way to passively reengage consumers who might consider returning.

Digital platforms, both social and shopping, have forever changed the consumer experience. At the same time, in-person experiences are still relevant and need to be aligned with the online experiences to provide a seamless, fluid flow between the real and digital worlds. Furthermore, consumers want personalized experiences that adjust as quickly as their preferences and favorite trends. This can be an overwhelming ordeal, or it can be as straightforward as direct and open two-way communication with your customers. This is the power of an ongoing Voice of Customer satisfaction program. By understand what your customers want, listening to how they feel your brand is performing, and being open to improvement suggestions, you will have all the data-driven insights you need win customer loyalty.

In addition to marketing reach and visibility, it’s important to consider the impact of specific brand messages. If the goal is to shape or reinforce brand image, customer feedback is the only way to measure marketing effectiveness. If the goal is to motivate action, such as visiting a website or purchasing a particular item, then sales tracking is one way to measure marketing effectiveness. However, transaction data doesn’t address purchase decision drivers so it’s difficult to attribute a sale to a particular marketing campaign. Again, direct customer feedback is required to identify their decision drivers.

For up-and-coming brands, or even established brands looking to expand their products/services, it’s important to answer the question, “Are consumers aware of our brand?” This is the first step in developing a strong, long-term marketing strategy and will provide a reliable benchmark for future reference. By segmenting awareness and perception data, you’ll have a clear indication of your current standing within specific markets and customer demographics.

It’s easy to become narrow-sighted and overly focused on one objective to the point where surrounding activity is unnoticed; especially with the rapid progression of technology and emerging consumer trends. The most successful brands will occasionally take a step back for a high-level, impartial look at the overall market landscape for a refreshed perspective on how their business fits into the bigger picture. Detailed Market Mapping not only acts as a preventative measure by exposing threats and potential danger, it will also uncover secondary variables that may be flying under the radar. This dual-benefit will swing the competitive balance in your favor by equipping your organization with the insights needed to make confident decisions; both short-term and long-term.

There’s no way to predict the future with absolute certainty but there are ways of applying market insights to improve success probabilities. Rather than conducting a series of trial-and-error initiatives, conducting research prior to forward-thinking strategic development will support informed decision making today and establish benchmarks for comparative analysis in the future. Just like having a map on a road trip, Market Mapping defines the surrounding area so decision makers can see where they’re going, stay on track and safely reach their destination. A clearly illustrated framework of your competitive environment enables your team to run through possible scenarios and how the market might react under specific circumstances.

Consumers are complex and unique individuals whose purchase decisions are influenced by a broader spectrum of attributes than the traditional price, product, placement, and positioning. Of course these are still relevant, but modern consumers are looking for more. Factors that may not seem to align at first glance are now connected (i.e. Health Concerns and Retail). The Market Mapping process will not only uncover the pieces it will act as a guide to reveal how the pieces fit together. Brands that understand their surroundings and create action plans based on market insights are best equipped to take proactive rather than reactive measures.

Understanding the past is a great place to start when strategically planning for the future. Consider market conditions and consumer preferences as they exist today, then examine the historical timeline of economic, social, political and technological shifts that have impacted your industry. By highlighting the environmental factors that have shaped consumer behavior, your brand will be equipped with consumer insights explaining the why, how and when of significant market shifts.

Imagine each existing dataset is a brick. If the bricks are haphazardly tossed in a pile then standing on that pile won’t be easy, But if the bricks are organized and positioned in a way that they work together, then there’s a foundation to not only stand on but to build on. Treat your existing data inventory as building materials rather than the byproducts of past efforts. No matter when or why data was collected, it still holds considerable value. After completing the Data Inventory Assessment, ensuing efforts will continue building on a solid foundation rather than merely adding more bricks to the pile.

Every company has its missing puzzle pieces, but not every company is willing to do something about it. Actively searching to identify the gaps in what you know about your customers and your market is an important part of strategic brand development. There’s also the benefit of ensuring that any steps taken are covering new ground rather than repeating what’s already been done. Pursuing the missing pieces will build upon the bigger picture and add cohesive value, but the only way to pursue the missing pieces is by knowing with certainty which pieces are missing.

By organizing and analyzing the existing customer data, brands will gain a clear picture what is quantifiably known at that point in time. This process will also itemize the types of data being held and it will establish benchmarks for future comparative analytics. Identifying the metrics that are most beneficial to current goals and objectives will produce the actionable insights needed to guide decision making.

Market research and data analytics are commonly applied on a “need-to-know” basis; meaning individual projects or initiatives are launched to address a specific set of questions for short-term application. After serving their intended purpose, these data files usually go into the vault and are rarely (if ever) seen again. But our Data Inventory Assessment digs into this data vault and offers a second life to the dormant files within.

Watch CBS News

Supreme Court keeps Biden's SAVE plan on ice. Here's what that means for people with student loans.

By Aimee Picchi

Edited By Alain Sherter

Updated on: August 29, 2024 / 4:11 PM EDT / CBS News

When President Joe Biden unveiled his administration's new student debt repayment plan a year ago, he heralded it as "the most affordable student loan plan ever." Now, it also may qualify as one of the most stymied repayment plans ever created.

The Supreme Court on Wednesday declined to reinstate the program , called the Saving on a Valuable Education (SAVE) plan, as an appeals process over its legality plays out.

The SAVE plan was created to fix some long-standing problems with earlier income-driven repayment plans, or IDRs. It also debuted a month after the Supreme Court  blocked  Mr. Biden's plan to erase up to $20,000 in debt per student borrower. Because SAVE also promises to lower monthly loan payments — to as low as $0 for some low-income borrowers — it proved immediately popular and today has 8 million enrollees.

The SAVE plan "was Team Biden's creative response to an earlier Supreme Court decision rejecting its use of the COVID-19 emergency to broadly forgive student loan debt," noted Jaret Seiberg, an analyst at TD Cowen, in a research note. "That creativity made it susceptible to legal challenge."

Here's what to know about the next steps for people with student loans enrolled in SAVE. 

What is the status of the SAVE plan?

Right now, SAVE is on hold due to a sweeping injunction issued last month by the U.S. Court of Appeals for the 8th Circuit. That ruling prohibited the Biden administration from implementing the parts of the plan that were not already blocked by two lower court rulings.

In those cases, judges in Kansas and Missouri in June had ruled in favor of several Republican-led states that argued the plan overstepped the Biden administration's authority. The states also claimed that offering borrowers relief before a loan had matured could cause financial harm to lenders and loan servicers.

The upshot: Because the Supreme Court left the appeals court ruling in place, the SAVE plan is essentially frozen for the time being.

What does that mean for SAVE participants? 

Following the 8th Circuit's July ruling, SAVE's 8 million enrollees saw their loan payments suspended. With the Supreme Court's order keeping that ruling in place, those borrowers will remain in forbearance, Department of Education officials noted.

While in forbearance, SAVE participants don't have to make monthly payments, nor will they accrue interest on their loans during that time,  according to the agency. But the time someone stays in forbearance won't count toward Public Service Loan Forgiveness (PSLF) or IDR loan forgiveness, it added. 

People enrolled in these plans can earn forgiveness after repaying their loans for a number of years, with the PSLF enrollees qualifying after 10 years of repayments, for instance. But because the time spent in forbearance won't count toward that, it could ultimately take some borrowers more time to earn forgiveness. 

What is the Biden administration doing about the court rulings?

Education Secretary Miguel Cardona told "CBS Mornings" on Thursday that the Biden administration is continuing to dispute the decisions in court. 

"We're going to continue to fight for borrowers," he said. "Student debt shouldn't be a life sentence."

In the meantime, the Supreme Court said in its order that it expects the 8th Circuit to soon issue a fuller decision on the SAVE case. That could trigger an appeal to Supreme Court later this year, although a high court decision likely wouldn't come until 2025, noted TD Cowen's Seiberg. 

Could the presidential election have an impact on the SAVE plan? 

Quite possibly. If Democratic candidate Kamala Harris wins in November, the Education Department is likely to continue to litigate to protect the SAVE program. Her administration could also create a new repayment program designed to withstand legal challenges. 

If Republican candidate Donald Trump wins, it's likely his administration would drop the legal battle and allow the court orders blocking SAVE to stand. A Republican win, in other words, would likely kill off SAVE for good, while forbearance would come to an end for its 8 million enrollees, Seiberg said.

For now, forbearance is likely to "stay in effect at least to the inauguration," he said. "And a Harris win likely means it is in effect for longer."

• Biden Administration
• Supreme Court of the United States
• Student Debt
• Student Loan

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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