broker business plan sample

Premier Agent Toolkit

How to create a real estate agent business plan.

In this article:

Why agents need a real estate business plan

How to write a real estate business plan, free real estate business plan template.

Every agent needs a plan to succeed. A real estate business plan keeps you accountable and on track. An optimal business plan for real estate agents includes firm goals, but it’s also fluid — you’ll want to update your real estate business plan as you grow and the market evolves.

A real estate business plan allows you to stay current with market trends and ahead of the competition. It also helps you track results over time, test lead generation strategies and develop new marketing approaches. Zillow’s Bret Calltharp, a former training leader for a large brokerage group, saw his agents’ business increase by an average of 27% when implementing a business plan for the first time.

Here’s what a good real estate agent business plan will show you:

• Where you are today
• Where you want to be
• How you’ll get there
• How to measure your performance
• When and where to make a course correction

The benefits are clear, and you’re convinced — but where do you start? Here are our recommended steps for creating a business plan for real estate agents:

Write an executive summary

Real estate business planning should always start with a summary of who you are, what services you offer, where you operate and who you serve.

Define your mission statement

Your mission statement is the foundation that supports your entire real estate business plan. It should clearly state your guiding principles and goals.

Create a team management summary

If you’re working with a team, include all members who contribute to your success and how they help. Create a table that shows their roles, responsibilities and time frames for specific tasks.

Know your target client

Determine who your target client is and figure out their story. The more personal you can get, the better you’ll serve your clients.

Who, specifically, is your target client? This could be a first-time home buyer, a home seller, a renter — or a more specific subset like retirees or investors.

What is your target client’s story? Ask your clients specific questions and create a strategy based on their answers. Where do they want to live? What is their annual household income? What do they want from their home?

Outline SMART business goals

Your goals should be specific, measurable, attainable, realistic and timely — in other words, SMART . Once your real estate business goals are SMART, break down each goal into objectives. These should be the specific tasks and activities required to accomplish the goal.

Map out your keys to success

Every real estate agent business plan template should include a table that lists the top three ways to achieve business success — and more importantly, the actions required to fulfill them.

Breakeven analysis

A critical part of real estate business planning is determining your breakeven point. What average commission rate do you need to achieve per unit to break even each month? How many homes must you sell at your average commission rate to break even by your target goal?

Understand your market

It’s crucial to stay on top of your target client’s market. A successful agent will know how the market has behaved in the past few years, as well as where it’s headed (and why).

Segment your market

Let’s look at a target client in a sample real estate business plan.

Suppose the target client is a first-time home buyer. How can we segment that market further to include even more detailed and relevant information? Here are two potential market segments for our first-time home buyer:

• First-time home buyers, single family
• First-time home buyers, multigenerational

Plan for market growth

Map out how much growth you anticipate in your market, and use it to forecast the number of potential clients over the next few years.

Track market trends in your real estate business plan with a table listing possible outcomes on the right and trends on the left.

Track market trends

What market trends do you foresee impacting your business and market segments? Here’s a real estate business plan sample that projects a possible outcome for a rise in multigenerational living:

Develop a SWOT analysis

Every business plan needs a SWOT analysis: strengths, weaknesses, opportunities and threats. Some sample real estate business plan SWOT questions include:

• What sets me apart from my competition?
• What skills need improving?
• Are there any opportunities I’m overlooking?

Recognize your competition

Who’s your primary competition in your target market, and what makes them your primary competition? How will you outperform them?

Create a marketing strategy

Every real estate business plan template needs a marketing strategy table. Highlight your resources and key features, like this sample:

List ways to generate leads

Always keep a list of effective methods to generate leads , and always update the list when new strategies come up. The lead generation list in your real estate development business plan is as simple as this:

Project yearly sales forecast

Use market growth, trends and other real estate marketing strategies to predict your annual sales for the next three years. Here’s an example table from our real estate business plan PDF:

Outline your personnel expenses

Knowing what you’ll spend in a year will help you determine your breakeven point and set reasonable expectations for growth. A simple expense table, like this one from our free real estate business plan, allows you to project your personnel expenses through the next three years:

Measure client experience

Keep track of all the services you offer — and measure how quickly you deliver them. This is crucial in any real estate business planning document, as it helps you build a strong client relationship and track the results over time. Here’s an example for measuring response time:

Use a client relationship management (CRM) tool

There are many CRM tools out there, so it’s easy to find one that fits your needs. Do you want to track analytics? Use it for email marketing? Keep track of property and listing details? Automate your marketing efforts?

As a Zillow Premier Agent , you can use a CRM to manage all your leads and connections, along with their progress through the real estate journey. You can prioritize leads who are actively looking, submitting offers and under contract. Jot down other tools you’re using, especially transaction management tools and their specific functions.

Calculate your business plan performance

The final step in your real estate business plan template is measuring the plan’s performance. Track performance-related questions and how you’ll measure them. Here’s a sample question and measurement example that many agents use for real estate business planning:

Our customizable template helps you create a real estate business plan that outlines what success looks like — for you and your clients — so you can have your best year yet. This sample real estate business plan gives clear examples and allows for complete customization to your personal goals and your real estate market. Jot down your real estate business goals, clarify the state of your finances, profile your target customers and track other data that’s vital to successful real estate business planning.

Best of all — you can get started today! Just download our free real estate business plan template and add your own goals, projections, expenses and data. Don’t forget to update it regularly to accurately track your progress, evolve with the market and stay current with your target client’s needs.

Related Resources

How to Create a Real Estate Marketing Plan

Learn how to write a real estate marketing plan with a free template, and meet your goals.

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Real estate listing flyers are an essential part of promoting your property listings. Here are 3 templates to streamline the process.

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Mortgage Broker Business Plan Template

Written by Dave Lavinsky

Mortgage Broker Business Plan

You’ve come to the right place to create your Mortgage Broker business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mortgage Broker companies.

Below is a template to help you create each section of your Mortgage Broker business plan.

Executive Summary

Business overview.

Davidson Mortgage, located in Tucson, Arizona, is a new mortgage brokerage specializing in residential mortgages. The company will operate in a professional setting, conveniently located next to several banks in the center of the shopping district. We offer a wide range of services to help our clients get a mortgage, including finding loan options, applying for the loans on the clients’ behalf, and completing all the paperwork. We strive to serve our clients with the utmost empathy to ensure they get the best mortgage for their situation.

Davidson Mortgage is headed by Harold Davidson. He is an MBA graduate from Arizona State University with 20 years of experience working in the finance industry. His passion is to help his clients qualify for their dream homes and provide them with a smooth process from start to finish.

Davidson Mortgage will focus on providing superior service to all of its clients to ensure they get the best mortgage possible. Our services include finding loan options, applying for loans on behalf of customers, and completing closing paperwork. Since customer service is our top priority, we will keep in touch with our clients after they have closed on the mortgage. Furthermore, Harold will create webinars, online courses, and other content to educate his clients and the local community on the mortgage lending process.

Customer Focus

Davidson Mortgage will primarily serve homebuyers interested in properties located in the Tucson, Arizona area. Tucson is a growing city with thousands of residents eager to purchase a new home. We expect our clientele to be equal parts first-time home buyers and existing homeowners.

Management Team

Davidson Mortgage is run by Harold Davidson. Harold has been a licensed mortgage broker for the past 20 years, working for several large firms. However, throughout his career, he desired to have a closer connection with his clients as well as have more flexibility to help them get their dream homes. He started this company in order to achieve those goals. In addition to his valuable experience, Harold also holds an MBA from Arizona State University.

Harold is joined by Bethany Peterson. She will serve as the company’s full-time assistant, who, among other things, will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.

Success Factors

Davidson Mortgage is uniquely qualified to succeed due to the following reasons:

• Davidson Mortgage will fill a specific market niche in the growing community we are entering. In addition, we have surveyed local realtors and homebuyers and received extremely positive feedback saying that they would consider making use of our services when launched.
• Our location is in an economically vibrant area where new home sales are on the rise, and turnover in homes and rentals occurs often due to the upward mobility of residents.
• The management team has a track record of success in the mortgage brokerage business.
• The local area is currently underserved and has few independent mortgage brokers offering high customer service to homebuyers.

Financial Highlights

Davidson Mortgage is seeking a total funding of $250,000 of debt capital to open its office. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Office design/build: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,00
• Marketing expenses: $50,000
• Working capital: $50,000

Company Overview

Who is davidson mortgage, davidson mortgage history.

After surveying the local customer base and finding a potential office, Harold Davidson incorporated Davidson Mortgage as an S-Corporation on 1/1/2023.

The business is currently being run out of Harold’s home office, but once the lease on Davidson Mortgage’s office location is finalized, all operations will be run from there.

Since incorporation, Davidson Mortgage has achieved the following milestones:

• Found office space and signed Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Hired an interior designer for the decor and furniture layout
• Determined equipment and fixture requirements

Davidson Mortgage Services

Industry analysis.

Despite the pandemic hurting several industries, the mortgage brokers industry still performed strong and is projected to continue to do so. Last year, U.S. mortgage brokerages brought in revenues of $11.7 billion and employed 47,000 people. There were just over 12,000 businesses in this market.

However, the mortgage broker industry is highly fragmented, with the top two companies accounting for just over 11% of industry revenue. Furthermore, mortgage interest rates are on the rise, as well as housing prices, preventing many people from buying houses and applying for mortgages. These two factors significantly stunt the industry at present.

Despite these challenges, the industry is still projected to increase moderately throughout the rest of the decade. Though larger firms may dominate revenue and clientele, studies and surveys show that clients don’t necessarily favor working with large firms. Providing excellent service and personal touches throughout the process can help small firms succeed in the industry.

Customer Analysis

Demographic profile of target market.

Davidson Mortgage will primarily serve the residents of Tucson, Arizona. The area we serve has a significant population of people who are searching for their first home, as well as families and individuals who need a new home.

The precise demographics for Tucson, Arizona are:

Customer Segmentation

Davidson Mortgage will primarily target the following customer segments:

• Existing homeowners
• First-time home buyers

Competitive Analysis

Direct and indirect competitors.

Davidson Mortgage will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Loan Store

Established in 2010, The Loan Store originates, finances, and sells mortgage and non-mortgage lending products throughout the United States. It offers a range of consumer credit products, such as home loan products, home equity loans, and unsecured personal loans, as well as home and personal loan servicing. The company claims to be one of the largest private, independent retail mortgage lenders in the U.S. Its current business channels include direct lending, affinity, branch retail, and servicing.

However, agents working with The Loan Store experience high turnover, resulting in little concern for maintaining ongoing relationships with clients. Also, the agents themselves are mixed in quality, ranging from part-time brokers with little experience or sales records to full-time brokers with long-term experience. There is no systematic company method for passing on knowledge from experienced to inexperienced brokers as all are competing with each other, to a certain extent, for commissions.

Direct Loan Connection

Founded in 2006, Direct Loan Connection (DLC) employs licensed mortgage professionals who have access to multiple lending institutions, including banks, credit unions, and trust companies. This access enables the company to offer a vast array of available mortgage products – ranging from first-time homebuyer programs to financing for the self-employed to financing for those with credit blemishes. In addition, to help homebuyers and homeowners, DLC offers commercial mortgages.

Though they are a local leader in the premium end of the market, they refuse to negotiate their broker’s fees and sometimes lose potential clients because of this. Davidson Mortgage’s fees will be far more reasonable.

Supreme Mortgage

Supreme Mortgage specializes in mortgage brokering and is committed to helping homebuyers, and homeowners get the best mortgage with the lowest interest rate. The brokerage works with more than 40 lenders who compete to provide mortgages and who pay Supreme Mortgage’s fee so that clients receive the service free of charge.

Some reviews of Supreme Mortgage point out the low-quality service offered by brokers, who have little training in customer service. Furthermore, Supreme Mortgage does not attempt to maintain long-term relationships with customers who will eventually purchase another home.

Competitive Advantage

Davidson Mortgage enjoys several advantages over its competitors. These advantages include:

• Location: Davidson Mortgage’s location is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
• Client-oriented service: Davidson Mortgage will have a full-time assistant to keep in contact with clients and answer their everyday questions. Harold Davidson realizes the importance of accessibility to his clients and will further keep in touch with his clients through monthly seminars on topics of interest.
• Management: Harold Davidson has been extremely successful working in the mortgage brokerage sector and will be able to use his previous experience to grant his clients detailed insight into the world of home loans. His unique qualifications will serve customers in a much more sophisticated manner than many of Davidson Mortgage’s competitors.
• Relationships: Having lived in the community for 25 years, Harold Davidson knows many of the local leaders, newspapers, and other influencers.

Marketing Plan

Davidson Mortgage will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, Davidson Mortgage will win clients and develop consistent revenue streams.

Brand & Value Proposition

The Davidson Mortgage brand will focus on the company’s unique value proposition:

• Client-focused residential mortgage brokerage services, where the company’s interests are aligned with the customer
• Service built on long-term relationships and personal attention
• Big-firm expertise in a small-firm environment

Promotions Strategy

The promotions strategy for Davidson Mortgage is as follows:

Website/SEO

Davidson Mortgage will invest heavily in developing a professional website that displays all of the features and benefits of working with the mortgage broker. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Davidson Mortgage will invest heavily in a social media advertising campaign. Harold and Bethany will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Davidson Mortgage understands that the best promotion comes from satisfied customers. The company will work to partner with local realtors by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

By offering webinars and courses on topics of interest in the office or other locations, Harold Davidson will encourage residents in the community to become comfortable with the expertise and character of Davidson Mortgage. These webinars will generally be offered free of charge as general promotion and for direct networking.

Davidson Mortgage’s pricing will rely on the standard industry rates in order to be perceived as neither a luxury nor a discount broker. The standard rate for brokering a mortgage is 1-2% of the loan amount. By seeking quality clients and maintaining long-term relationships with them, Davidson Mortgage will fend off pressure to discount their rates, even in down markets.

Operations Plan

The following will be the operations plan for Davidson Mortgage.

Operation Functions:

• Harold Davidson is the founder and will operate as the President of the company. He will be in charge of all the general operations and executive functions within the company. Furthermore, until he hires additional staff, he will personally help all clients who agree to utilize the company’s services.
• Harold is assisted by his long-term assistant Bethany Peterson. She will serve as the company’s full-time assistant and will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.
• As the business grows and Harold takes on more clients, he will hire other mortgage brokers to assist him.

Milestones:

The following are a series of steps that will lead to the company’s long-term success. Davidson Mortgage expects to achieve the following milestones in the next six months:

3/202X            Finalize lease agreement

4/202X            Design and build out Davidson Mortgage office

5/202X            Hire and train initial staff

6/202X            Kickoff of promotional campaign

7/202X            Reach break-even

8/202X            Reach 25 ongoing clients

Financial Plan

Key revenue & costs.

Davidson Mortgage’s revenues will come primarily from the commissions earned from residential mortgage sales.

The major cost drivers for the company will include employee salaries, lease payments, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Annual lease: $30,000

Financial Projections

Income statement.

		FY 1	FY 2	FY 3	FY 4	FY 5
Revenues
	Total Revenues	$360,000	$793,728	$875,006	$964,606	$1,063,382
Expenses & Costs
	Cost of goods sold	$64,800	$142,871	$157,501	$173,629	$191,409
	Lease	$50,000	$51,250	$52,531	$53,845	$55,191
	Marketing	$10,000	$8,000	$8,000	$8,000	$8,000
	Salaries	$157,015	$214,030	$235,968	$247,766	$260,155
	Initial expenditure	$10,000	$0	$0	$0	$0
	Total Expenses & Costs	$291,815	$416,151	$454,000	$483,240	$514,754
EBITDA		$68,185	$377,577	$421,005	$481,366	$548,628
	Depreciation	$27,160	$27,160	$27,160	$27,160	$27,160
EBIT		$41,025	$350,417	$393,845	$454,206	$521,468
	Interest	$23,462	$20,529	$17,596	$14,664	$11,731
PRETAX INCOME		$17,563	$329,888	$376,249	$439,543	$509,737
	Net Operating Loss	$0	$0	$0	$0	$0
	Use of Net Operating Loss	$0	$0	$0	$0	$0
	Taxable Income	$17,563	$329,888	$376,249	$439,543	$509,737
	Income Tax Expense	$6,147	$115,461	$131,687	$153,840	$178,408
NET INCOME		$11,416	$214,427	$244,562	$285,703	$331,329

Balance Sheet

		FY 1	FY 2	FY 3	FY 4	FY 5
ASSETS
	Cash	$154,257	$348,760	$573,195	$838,550	$1,149,286
	Accounts receivable	$0	$0	$0	$0	$0
	Inventory	$30,000	$33,072	$36,459	$40,192	$44,308
	Total Current Assets	$184,257	$381,832	$609,654	$878,742	$1,193,594
	Fixed assets	$180,950	$180,950	$180,950	$180,950	$180,950
	Depreciation	$27,160	$54,320	$81,480	$108,640	$135,800
	Net fixed assets	$153,790	$126,630	$99,470	$72,310	$45,150
TOTAL ASSETS		$338,047	$508,462	$709,124	$951,052	$1,238,744
LIABILITIES & EQUITY
	Debt	$315,831	$270,713	$225,594	$180,475	$135,356
	Accounts payable	$10,800	$11,906	$13,125	$14,469	$15,951
	Total Liability	$326,631	$282,618	$238,719	$194,944	$151,307
	Share Capital	$0	$0	$0	$0	$0
	Retained earnings	$11,416	$225,843	$470,405	$756,108	$1,087,437
	Total Equity	$11,416	$225,843	$470,405	$756,108	$1,087,437
TOTAL LIABILITIES & EQUITY		$338,047	$508,462	$709,124	$951,052	$1,238,744

Cash Flow Statement

		FY 1	FY 2	FY 3	FY 4	FY 5
CASH FLOW FROM OPERATIONS
	Net Income (Loss)	$11,416	$214,427	$244,562	$285,703	$331,329
	Change in working capital	($19,200)	($1,966)	($2,167)	($2,389)	($2,634)
	Depreciation	$27,160	$27,160	$27,160	$27,160	$27,160
	Net Cash Flow from Operations	$19,376	$239,621	$269,554	$310,473	$355,855
CASH FLOW FROM INVESTMENTS
	Investment	($180,950)	$0	$0	$0	$0
	Net Cash Flow from Investments	($180,950)	$0	$0	$0	$0
CASH FLOW FROM FINANCING
	Cash from equity	$0	$0	$0	$0	$0
	Cash from debt	$315,831	($45,119)	($45,119)	($45,119)	($45,119)
	Net Cash Flow from Financing	$315,831	($45,119)	($45,119)	($45,119)	($45,119)
	Net Cash Flow	$154,257	$194,502	$224,436	$265,355	$310,736
	Cash at Beginning of Period	$0	$154,257	$348,760	$573,195	$838,550
	Cash at End of Period	$154,257	$348,760	$573,195	$838,550	$1,149,286

Mortgage Broker Business Plan FAQs

What is a mortgage broker business plan.

A mortgage broker business plan is a plan to start and/or grow your mortgage broker business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mortgage Broker business plan using our Mortgage Broker Business Plan Template here .

What are the Main Types of Mortgage Broker Businesses?

There are a number of different kinds of mortgage broker businesses , some examples include: Retail Mortgage Broker, Business/Corporate Mortgage Broker, or Private Mortgage Brokers.

How Do You Get Funding for Your Mortgage Broker Business Plan?

Mortgage Broker businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Mortgage Broker Business?

Starting a mortgage broker business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mortgage Broker Business Plan - The first step in starting a business is to create a detailed mortgage broker business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mortgage broker business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mortgage broker business is in compliance with local laws.

3. Register Your Mortgage Broker Business - Once you have chosen a legal structure, the next step is to register your mortgage broker business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mortgage broker business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mortgage Broker Equipment & Supplies - In order to start your mortgage broker business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mortgage broker business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mortgage broker business:

• How to Start a Mortgage Broker Business

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Here is a free business plan sample for a mortgage brokerage firm.

Embarking on a journey as a mortgage broker can be both exciting and daunting, especially if you're unsure about the first steps to take.

In the content that follows, we will present you with a comprehensive business plan tailored specifically for mortgage brokers.

As an aspiring entrepreneur in the financial sector, you're likely aware that a meticulously formulated business plan is crucial for laying the foundation of a successful practice. It serves as a roadmap, guiding you through the intricacies of the industry while setting clear objectives and strategies.

To streamline your planning process and get started on the right foot, feel free to utilize our mortgage broker business plan template. Our team of professionals is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your mortgage brokerage firm?

A good business plan for a mortgage broker must be tailored to the nuances of the mortgage industry.

To start, it's crucial to provide a comprehensive overview of the mortgage market. This includes up-to-date statistics and an analysis of emerging trends in the industry, similar to what we've included in our mortgage broker business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as first-time homebuyers, property investors, or those refinancing) and your unique value proposition (expertise in specific loan types, personalized service, etc.).

Market analysis is a key component. You need to understand the competitive landscape, regulatory environment, and the needs and behaviors of potential clients.

For a mortgage broker, it's important to outline the range of mortgage products and services you plan to offer. Describe how these will cater to the diverse needs of your clientele, such as fixed-rate mortgages, adjustable-rate mortgages, government-backed loans, and refinancing options.

The operational plan should detail your brokerage's structure, including your office location, the technology you will use for loan processing, your network of lenders, and your approach to client consultations and application processing.

Compliance with financial regulations and maintaining a high standard of ethical practices should be emphasized in your plan.

Discuss your marketing and client acquisition strategies. How will you build trust and establish a reputation in the market? Consider your approach to networking, partnerships, online marketing, and customer service excellence.

Incorporating digital strategies, such as a professional website, online application tools, and a social media presence, is vital in the modern marketplace.

The financial section is critical. It should include your startup costs, revenue projections, operating expenses, and the point at which you expect to become profitable.

As a mortgage broker, understanding your commission structures and potential volume bonuses is essential for accurate financial forecasting. For assistance, you can refer to our financial forecast for a mortgage brokerage .

Compared to other business plans, a mortgage broker's plan must pay special attention to industry-specific regulations, the importance of building strong relationships with lenders, and strategies for maintaining a steady flow of clients.

A well-crafted business plan will not only help you clarify your strategies and goals but also serve as a tool to attract investors or secure lines of credit.

Lenders and investors will look for a thorough market analysis, realistic financial projections, and a clear plan for client engagement and compliance.

By presenting a detailed and substantiated business plan, you showcase your professionalism and dedication to the success of your brokerage.

To achieve these goals efficiently, you can fill out our mortgage broker business plan template .

A free example of business plan for a mortgage brokerage firm

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a mortgage broker .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The mortgage brokerage industry is a vital component of the real estate sector, facilitating a significant volume of home loans every year.

Recent data indicates that the mortgage brokerage market in the United States is robust, with mortgage brokers originating approximately 15% of all residential mortgages. This translates to billions of dollars in home loans, showcasing the critical role mortgage brokers play in the housing market.

With a growing population and a steady demand for housing, the mortgage brokerage industry is poised for continued growth, emphasizing the need for professional and reliable brokerage services.

The mortgage industry is experiencing several key trends that are shaping the future of home financing.

Technology is playing an increasingly important role, with the rise of online mortgage platforms and digital loan processing. This shift towards digital services is streamlining the application process and improving the customer experience.

There is also a growing demand for more flexible and tailored mortgage products, as consumers seek options that fit their unique financial situations.

Regulatory changes continue to influence the industry, with brokers needing to stay informed and compliant with the latest laws and guidelines to protect consumers.

Sustainability is becoming a consideration for borrowers, with green mortgages and incentives for energy-efficient homes gaining traction.

Lastly, the importance of financial education is being recognized, as brokers increasingly provide valuable advice and guidance to help clients make informed decisions.

Success Factors

Several factors contribute to the success of a mortgage brokerage.

Trustworthiness and transparency are paramount in building long-term relationships with clients. A broker who consistently acts in the best interest of their clients is more likely to secure repeat business and referrals.

Expertise in the mortgage industry is essential. A broker with a deep understanding of various loan products, regulations, and market conditions can provide superior service and advice.

Networking and partnerships with lenders and real estate professionals can greatly enhance a broker's ability to offer competitive rates and diverse loan options.

Customer service is also a critical component. Prompt and clear communication, personalized attention, and a commitment to guiding clients through the entire loan process can set a brokerage apart.

Finally, effective marketing strategies and a strong online presence are important for attracting new clients in a digital age where many consumers begin their search for mortgage information online.

The Project

Project presentation.

Our mortgage brokerage project is designed to address the needs of a diverse clientele seeking reliable and personalized mortgage solutions. Strategically located in an area with a booming real estate market, our brokerage will offer a comprehensive range of mortgage services, including first-time homebuyer loans, refinancing options, and investment property financing. We will work with a variety of lenders to ensure competitive rates and terms tailored to each client's unique financial situation.

The emphasis will be on transparency, trust, and tailored advice to ensure clients make informed decisions about their mortgage options.

This mortgage brokerage aims to become a trusted advisor in the community, guiding clients through the complexities of the mortgage process and helping them achieve their property ownership or investment goals.

Value Proposition

The value proposition of our mortgage brokerage project is centered on providing expert, unbiased mortgage advice and facilitating access to a wide range of financing options. Our commitment to personalized service ensures that each client receives a mortgage plan that aligns with their financial objectives and lifestyle.

We are dedicated to simplifying the mortgage process, offering clarity and support at every step, and building long-term relationships with our clients based on trust and integrity.

Our brokerage aspires to empower clients with the knowledge and resources they need to make confident mortgage decisions, contributing to their financial stability and peace of mind.

Project Owner

The project owner is a seasoned mortgage broker with a comprehensive understanding of the real estate and finance industries.

With a track record of successful client relationships and a deep knowledge of mortgage products, the owner is committed to establishing a brokerage that stands out for its dedication to client success, ethical practices, and market expertise.

Driven by a vision of financial empowerment and education, the owner is determined to offer tailored mortgage solutions that support the community's homeownership dreams and investment strategies.

His commitment to professionalism and his passion for helping others navigate the mortgage landscape make him the driving force behind this project, aiming to enhance the financial well-being of clients and contribute to the growth of the local economy.

The Market Study

Market segments.

The market segments for a mortgage brokerage are diverse and can be categorized as follows:

Firstly, there are first-time homebuyers who are navigating the complex process of purchasing their initial property and require guidance and financing options.

Next, existing homeowners looking to refinance their mortgages to take advantage of lower interest rates or to consolidate debt form another significant segment.

Investors who are interested in purchasing properties for rental or resale purposes also represent a key market segment for mortgage brokers.

Lastly, real estate agents and financial advisors can be influential by referring clients who are in need of mortgage financing expertise.

SWOT Analysis

A SWOT analysis of the mortgage brokerage business reveals several key points:

Strengths include a deep understanding of the mortgage industry, strong relationships with various lenders, and the ability to offer a wide range of mortgage products to clients.

Weaknesses might involve the highly competitive nature of the mortgage industry and the sensitivity to interest rate fluctuations and economic cycles.

Opportunities can be found in the growing housing market, the potential to leverage technology for improved customer service, and the ability to specialize in niche markets such as eco-friendly or sustainable housing loans.

Threats include regulatory changes that could affect lending practices, the entry of new fintech competitors in the mortgage space, and the potential for economic downturns which can impact the housing market.

Competitor Analysis

Competitor analysis in the mortgage brokerage industry indicates a crowded and competitive landscape.

Direct competitors include other local and national mortgage brokers, banks, credit unions, and online lending platforms.

These entities compete on interest rates, customer service, speed of processing, and the diversity of their loan products.

Key competitive advantages may include personalized customer service, a wide network of lender relationships, expertise in specific types of loans, and advanced technology for efficient processing.

Understanding the strengths and weaknesses of competitors is crucial for carving out a unique value proposition and for client acquisition and retention strategies.

Competitive Advantages

Our mortgage brokerage's competitive advantages lie in our personalized approach to client service and our commitment to finding the best financial solutions for our clients.

We offer a comprehensive suite of mortgage products, including conventional loans, government-backed loans, and innovative financing options for unique property types.

Our expertise in navigating complex financial situations and our dedication to educating our clients on their mortgage options set us apart in the industry.

We also pride ourselves on our agility in adapting to market changes and our use of cutting-edge technology to streamline the mortgage application and approval process, enhancing the overall customer experience.

You can also read our articles about: - how to become a mortgage broker: a complete guide - the customer segments of a mortgage brokerage firm - the competition study for a mortgage brokerage firm

The Strategy

Development plan.

Our three-year development plan for the mortgage brokerage firm is designed to establish us as a trusted leader in the industry.

In the first year, we will concentrate on building a strong client base by offering personalized mortgage solutions and exceptional customer service.

The second year will focus on expanding our services to include refinancing options, debt consolidation, and financial advisory services to provide comprehensive financial solutions to our clients.

In the third year, we aim to form strategic alliances with real estate agencies and financial institutions to broaden our service offerings and enhance our market reach.

Throughout this period, we will remain dedicated to maintaining the highest standards of integrity, transparency, and professionalism to meet the evolving needs of our clients and secure a dominant position in the market.

Business Model Canvas

The Business Model Canvas for our mortgage brokerage firm targets individuals and families looking to purchase or refinance their homes, as well as real estate investors.

Our value proposition is centered on providing expert mortgage advice, competitive rates, and a seamless application process.

We offer our services through our office, online platforms, and mobile consultations, utilizing key resources such as our industry knowledge and network of lending partners.

Key activities include client consultations, loan application processing, and market analysis.

Our revenue streams are generated from commissions on successful mortgage placements, consultation fees, and potential partnerships with financial institutions.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on trust and expertise.

We aim to educate potential clients on the mortgage process and the benefits of working with a broker. Our strategy includes online educational content, mortgage calculators, and workshops on home buying and financing.

We will also establish referral programs with real estate agents and previous clients to expand our network.

Additionally, we plan to leverage social media, search engine optimization, and targeted advertising to reach a wider audience and showcase our success stories and client testimonials.

Risk Policy

The risk policy of our mortgage brokerage firm is to minimize financial and operational risks.

We adhere to strict compliance with industry regulations and ethical standards, ensuring all loan options presented to clients are in their best interest.

We conduct thorough risk assessments on loan products and maintain a diversified portfolio to mitigate market volatility.

Prudent financial management and a contingency plan are in place to safeguard against economic downturns.

Additionally, we carry professional indemnity insurance to protect against potential legal claims. Our priority is to provide secure and reliable mortgage brokerage services while ensuring client satisfaction.

Why Our Project is Viable

We are committed to establishing a mortgage brokerage firm that addresses the needs of homebuyers and investors in a changing financial landscape.

With our focus on customer-centric services, market expertise, and strategic partnerships, we are poised for success in the competitive mortgage industry.

We are enthusiastic about empowering our clients to make informed financial decisions and are prepared to adapt to market changes to achieve our objectives.

We look forward to the promising future of our mortgage brokerage firm and the opportunity to serve our community.

You can also read our articles about: - the Business Model Canvas of a mortgage brokerage firm - the marketing strategy for a mortgage brokerage firm

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a mortgage broker and our financial plan for a mortgage broker .

Initial expenses for our mortgage brokerage include securing a professional office space, obtaining the necessary licenses and certifications, investing in industry-specific software for loan processing and customer relationship management, as well as costs related to brand creation and launching targeted marketing campaigns to reach potential homebuyers and those looking to refinance.

Our revenue assumptions are based on a thorough analysis of the local housing market, interest rate trends, and the demand for mortgage advisory services, considering the growing need for personalized mortgage solutions.

We anticipate progressively increasing client acquisition, starting modestly and growing as the reputation of our mortgage brokerage develops.

The projected income statement indicates expected revenues from our service fees, commission from lenders, and potential consulting services, minus the operating expenses (office rent, marketing, salaries, etc.), and the cost of maintaining our professional credentials.

This results in a forecasted net profit crucial for evaluating the profitability of our business over time.

The projected balance sheet reflects assets specific to our business, such as office equipment, software, and liabilities including debts and anticipated operating expenses.

It shows the overall financial health of our mortgage brokerage at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses, such as business loans or investor capital.

The working capital requirement for our mortgage brokerage will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including office expenses, marketing initiatives, and salary payments.

The break-even point specific to our project is the level of transactions needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will be financially sustainable.

Performance indicators we will track include the conversion rate of leads to closed loans, the average commission per transaction, the liquidity ratio to assess our ability to cover financial obligations, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our mortgage brokerage.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a mortgage brokerage firm .

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Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement pdf ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan pdf ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

Freight Broker Business Plan Template

Written by Dave Lavinsky

Freight Broker Business Plan

Over the past 20+ years, we have helped over 9,000 entrepreneurs and business owners create business plans to start and grow their freight broker businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a freight broker business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Freight Broker Business Plan?

A business plan provides a snapshot of your freight broker business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Freight Brokerage

If you’re looking to start a freight broker business or grow your existing freight broker business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your freight broker business in order to improve your chances of success. Your freight broker business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Freight Broker Businesses

With regards to funding, the main sources of funding for a freight broker business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a freight broker business. Venture capitalists will usually not fund a freight broker business. They might consider funding a freight broker business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for freight broker businesses.

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How to write a business plan for a freight brokerage.

If you want to start a freight broker business or expand your current one, you need a business plan. Below are links to each section of your freight broker business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of freight broker business you are operating and the status. For example, are you a startup, do you have a freight broker business that you would like to grow, or are you operating a chain of freight broker businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the freight broker industry. Discuss the type of freight broker business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of freight broker business you are operating.

For example, you might operate one of the following types of freight broker businesses:

• Agent Model : this type of freight broker business focuses on a freight agent overseeing every aspect of the freight movement and working as a self-employed individual, but still being considered as working under the umbrella of a corporate brand.
• Asset-Based: this type of business is when a trucking company that has a fleet of trucks and truck drivers has the authority and access to brokerage freight for themselves.
• 3PL: this type of freight broker is where the company takes over and manages every step of the transportation process by offering freight transportation, warehousing and storage, distribution, and supply chain fulfillment.

In addition to explaining the type of freight broker business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of long-term contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the freight broker industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the freight broker industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The following questions should be answered in the industry analysis section of your freight broker business plan:

• How big is the freight broker industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your freight broker business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your freight broker business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: shippers, manufacturers, producers, distributors, and suppliers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of freight broker business you operate. Clearly, shippers would respond to different marketing promotions than wholesale distributors, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most freight broker businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other freight broker businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes independent truckers and logistics companies. You need to mention such competition as well.

With regards to direct competition, you want to describe the other freight broker businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of cargo do they ship?
• What types of shipping options do they offer (FTL, LTL, reefer, oversize, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide real-time tracking services of each shipment?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a freight broker business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of freight broker company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a freight broker, will you provide real-time and fully electronic tracking services, electronic or manual booking services for drivers, or a 24 hour support phone number?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your freight broker company. Document your location and mention how the location will impact your success. For example, is your freight broker business located in or near a warehouse, an office setting, completely remote, etc.  Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your freight broker marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your freight broker business, including negotiating contracts with carriers, finding efficient shipping routes, booking shipments with shippers and carriers, and tracking shipments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your 100 th shipment, a date when you secure your 10 th shipping client, or when you hope to reach $X in revenue. It could also be when you expect to expand your freight broker business to a new city.  

Management Team

To demonstrate your freight broker business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing freight broker businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing logistic operations or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you book 5 shipments a day or 5 per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your freight broker business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a freight broker business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include contracts you have completed with shippers and/or truck drivers and carriers.  

Putting together a business plan for your freight broker is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the freight broker industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful freight broker business.

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Mortgage Broker Business Plan

A mortgage broker firm can be profitable. Mortgage brokers frequently receive compensation from the loans they assist their clients in obtaining. A mortgage broker can establish a successful firm and earn a sizable income with the correct tactics and abilities.

So, planning to start or grow your mortgage broker firm? You will need precise planning too with good knowledge.

Need help writing a business plan for your mortgage broker business? You’re at the right place. Our mortgage broker business plan template will help you get started.

Free Business Plan Template

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• Fill in the blanks – Outline
• Financial Tables

How to Write a mortgage broker Business Plan?

Writing a mortgage broker business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary by briefly introducing your business to your readers.
• This section may include the name of your mortgage broker business, its location, when it was founded, the type of mortgage broker business (E.g., traditional mortgage firm, online mortgage firm.), etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Mortgage services: Highlight the mortgage broker services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, you may include loan orientation, loan processing, and real-estate consultancy as some of your services.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Traditional mortgage broker: They work with a variety of lenders and offer the best to their clients.
• Niche mortgage broker: These firms specialize in a certain type of mortgage or market segment
• Wholesale mortgage broker: They frequently have access to a variety of loan lenders and can assist brokers in locating the most affordable rates and conditions.
• Mortgage lender-brokerage firm: These companies are mortgage loan originators and brokers. They have loan officers that work with clients to acquire loans, but if they don’t have an appropriate product or rate for the client, they may also broker loans to other lenders.
• Describe the legal structure of your mortgage broker company, whether it is a sole proprietorship, LLC, partnership, or others.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established mortgage broker service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, first-time homebuyers, real estate investors, and self-employed borrowers can be your target market.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your mortgage broker services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, the use of online portals to collect client information, using digital signatures to sign documents and usage of online tools is increasing, so how do you plan on coping with the trends?
• Regulatory environment: List regulations and licensing requirements that may affect your mortgage broker company, such as business registration, licensing, fiduciary duty, etc.

Here are a few tips for writing the market analysis section of your mortgage business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Mortgage services: Mention the mortgage broker services your business will offer. This list may include services like,
• Fixed-rate mortgages
• Adjustable rates mortgages
• Government-backed loans
• Describe each service: Next, give a more thorough explanation of the particular services your company will offer. It can include support with pre-qualification and pre-approval, rate comparisons for mortgages, and aid with filling out loan applications.

In short, this section of your mortgage broker plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, it can include any particular services you provide, such as personalized support during the mortgage application process or access to niche lending programs.
• Pricing strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with other businesses, offering referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, personalized service, etc.

Overall, this section of your mortgage broker business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mortgage broker business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees, licensed loan officers, underwriters, processors, and administrative staff to support the day-to-day operations of your business. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline how your company will collaborate with customers to obtain a mortgage. It can contain information on how you will gather client data, compare mortgage rates, and assist clients in selecting the best mortgage choice for their requirements.
• Equipment & software: Include the list of equipment and machinery required for a mortgage broker, such as software, computer & office equipment, office supplies, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your mortgage broker business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your mortgage broker company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, sales manager.) involved in the mortgage broker business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your mortgage broker services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your mortgage broker business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a mortgage broker business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your mortgage company business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample mortgage broker business plan will provide an idea for writing a successful mortgage broker plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our mortgage broker business plan pdf .

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Frequently Asked Questions

Why do you need a mortgage broker business plan.

A business plan is an essential tool for anyone looking to start or run a successful mortgage broker business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your mortgage broker company.

How to get funding for your mortgage broker business?

There are several ways to get funding for your mortgage broker business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your mortgage broker business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your mortgage broker business plan and outline your vision as you have in your mind.

What is the easiest way to write your mortgage broker business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any mortgage broker business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Yekaterinburg

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Notable Places in the Area

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Church on Blood in Honour of All Saints Resplendent in the Russian Land

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Locales in the Area

Botanichesky microdistrict, yekaterinburg.

Yekaterinburg-City

• Type: City with 1,540,000 residents
• Description: 4th largest city in Russia, administrative centre of Ural Federal District
• Categories: largest city , administrative territorial entity of Russia , city or town , big city and locality
• Location: Sverdlovsk Oblast , Urals , Russia , Eastern Europe , Europe
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4* Ural hotel Ekaterinburg 4* Onegin Plaza 3* Grand Avenue hotel 3* Green Park Hotel 2* Bolshoy Ural hotel 2* hotel URAL 4* Novotel Ekaterinburg

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		Ekaterinburg map: hotels and city highlights. Following map fragment sketches out Ekaterinburg city center. Verkh-Isetsky pond dam, Historical Square, Ekaterinburg City Hall, 1905 Square are considered to be very downtown of Ekaterinburg. Ekaterinburg map also points places of interest, museums, monuments, squares, churches and theatres. One can also find a hotel and make hotel's reservation online. Use scrolling to browse through the map. Click the point and learn more about the place you are interested in. If you have any questions about hotel or apartment's location, feel free to contact UralTerra.com manager
		The Map of Europe and Asia continent. Ekaterinburg travel company UralTerra.com presents! You can see the Ekaterinburg location on the following Europe map. See Ekaterinburg Map before travel to Russia. Find out Where to go and Who to go With.
		Know more about Ekaterinburg location, foundation, ekaterinburg population, religion, Ekaterinburg climat, industry, economics and finances, transportation. Learn about international relationship in Ekaterinburg, Russia before travel. You can find many useful details about the capital of Ural Region -Ekaterinburg.
		Ekaterinburg of Sverdlovsk Oblast is considered to be the third capital of Russia due to such factors as geographical position, developed economics and industry. is the most important city of the Urals. It is an administrative, transport, commercial, trading, scientific and cultural centre. Besides, it is the regional centre of Sverdlovsk Region. Ekaterinburg borders with Khantia-Mansia Okrug on the North, Tyumen Region on the South-East, Kurgan and Chelyabinsk Regions on the South, perm Region on the West.
		In the first half of the 18th century, in Russia, the necessity in the united, centralized administration of all Ural plants appeared. The administrative centre of mining industry had to be focused in a large city. This city had to combine management function, metallurgical industry, and play the role of trading Russian-Siberian intermediary.
		The first half of the 19th century is the period of intensive development of pre-revolutionary Ekaterinburg. Ekaterinburg became the centre of all Ural industry.
		At the beginning of 20th century, light and food industry were developing. Large financial intermediaries, such as Siberian Trading Bank, Volgsko-Kamsky Bank, brunches of Russian Foreign Trade Bank and Russian-Asian Bank were open. Railway system was also developing. These facts caused activity on the city�s market. Population of Ekaterinburg increased. In 1897, it was 42,2 thousand people and in 1917 it was 71,5 thousand people already.
		is considered to be the 3d capital of Russia. Its status is confirmed by its multifunctionality. It combines material, economic parts of city's life (such as industry, science, trade, transport) as well as cultural ones. All this provides constant development of the city.
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		Russia is a country with a vast territory. plays an important role as it forms country's appearance. Ural region spreads over the Ural Mountains, western and eastern parts near the Ural Mountains and the great part of the Western Siberian Plane. The region's territory extends 1,3 thousand km along meridian and 1 thousand km along latitude. Its length is about 195 thousand square km. Thus Ural region occupies about 1,2 % territory of Russian Federation.
		Territory of stretches for 500 km from mountain Kosvin Stone (59� 30' n. lat.) in the South to mountain Telposiz (64� n. lat.) in the North. The total territory is about 90000 square kilometers. The North Ural is situated in taiga. It is covered with forests and boggy lowlands. territory is about 143,6 thousand square km. It stretches 550 km from north to south and 450 km from west to east.
		combines peculiarities of both the North and the South Urals. The heart of the Middle Ural is the city Ekaterinburg, the capital of Ural region. Ekaterinburg is situated in the very centre of the vast Eurasian continent, in that part of the Ural Mountains, which is considered to be a natural boundary between Europe and Asia
		Sverdlovsk region Map is available here. Sverdlovsk region (or Oblast) is a part of the Ural Federal District. You will see cities of Sverdlovsk region and its capital Ekaterinburg location. You will also see neighbor regions which are next to Sverdlovsk region. Find location of Sverdlovsk region cities and towns - Alapaevsk, Kamensk-Uralsky, Krasnoufimsk, Nezhny Tagil, Serov, Pervouralsk, Polevskoy, Sysert and etc. Map is only 250 Kb.
		Status: Region (oblast) Capital: Ekaterinburg (Yekaterinburg). Former name Sverdlovsk (1924-1991) Sverdlovsk Region has 30 areas and 47 towns. More over Sverdlovsk Oblast is divided into 6 smaller regions (okrugs). The main city of Sverdlovsk Region is Ekaterinburg. Ekaterinburg and other big cities around it form Ekaterinburg agglomeration. Ekaterinburg agglomeration consists of the following cities: Kamensk-Uralsky (200 000 people), Pervouralsk (165 000 people), Asbest, Revda, Sredneuralsk, Sysert, Rezh, Irbit and others.
		Regions (oblasts): Kurgan Region, Sverdlovsk Region, Tyumen Region, Chelyabinsk Region. Autonomous Okrugs: Khantia-Mansia, Yamalia. Main cities: Ekaterinburg, Chelyabinsk, Kurgan, Izhevsk, Nizhny Tagil, Magnitogorsk, Serov, Zlatoust, Miass, Sterlitamak, Salavat, Pervouralsk, Kamensk-Uralsky, Orsk, Lisva, Kizel.

--> --> Copyright © 2000-2015 , Don't bother with copy and paste. Get this complete sample business plan as a free text document. Freight Brokerage Business Plan Start your own freight brokerage business plan Silicon Freight Brokers Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">. Silicon Freight Brokers (SFB) is a specialized freight broker service located in Hood River, OR. The company has been set up as an Oregon C Corporation by the owner, Steve Tookarefol. SFB’s objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year. Freight Brokers and Silicon Chips The freight broker industry is the middle man of the shipping industry. They are also known as third party transportation providers. Freight brokers provide a service by linking customers with shippers and trucking companies. Their service is indispensable when moving goods throughout this country as there are literally hundreds of different shippers offering thousands of different services. The freight brokers make the process of securing a shipper quite easy with one-stop shopping. The silicon chip industry is a growing industry that to a large degree has fueled the incredible growth of the late 90’s Internet boom. Silicon chips are the basis of all types of computers as well as hand held devices such as cell phones, PDAs, even watches and some household appliances. SFB will be occupying a niche within the general freight brokerage market by specializing in the shipment of silicon chips. Silicon chips are very specific, unusual cargo that requires special attention. The chips have a very narrow range of temperature and humidity parameters that must be maintained. In addition to these unusual requirements, there are other specific needs that silicon chip companies have. By specializing on silicon chips as their only cargo, SFB will quickly gain market share and be known as the premier broker for chips. The industry of chips is comprised of two distinct customers, manufacturers of chips and purchasers of chips. The manufacturers are based in the USA, however some of them produce in the States while others farm out production overseas and them import them. The chip purchasers are primarily Intel, IBM, and Motorola. SFB is led by a seasoned management team of Steve and Wendy Tookarefol. Steve has over 10 years of freight experience, working for several different companies. This work experience has been instrumental in allowing Steve to accurately determine the market need and meet it. SFB has coupled Steve’s in-depth trucking/ freight brokerage knowledge and insight with his wife’s expertise in the silicon chip industry. For the last seven years Wendy has been an industry consultant, working quite close with companies such as Intel. SFB’s solid business model is forecasted to reach profitability by month six. SFB will achieve market penetration by remaining laser focused on their market niche, while fully utilizing their strong management team. 1.1 Objectives Silicon Freight Brokers objectives from the first three years of operation include: To create a service-based company whose #1 ambition is to continually exceed the customer’s expectations. The utilization of Silicon Freight Brokers in at least four of the top 10 silicon chip producers, as listed in Silicon Industry Journal. To increase our number of served clients by 20% per year through superior performance and word of mouth referrals. To develop a sustainable, profitable, start-up business. 1.2 Mission The Silicon Freight Brokers’ mission is to provide the customer with the most satisfying shipping experience that they have ever experienced. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure."> Silicon Freight Brokers, as the name implies, is a freight broker for the silicon chip industry. SFB has two types of customers, buyers and sellers of silicon chips. SFB is establishing relationships with carriers that specialize in this unique cargo. We will offer our customers the highest level of service. 2.1 Start-up Summary Silicon Freight Brokers’ (SFB) start-up costs include all the equipment needed for an office. Additionally, there will be legal fees, marketing fees, accounting fees, trade association dues, and deposit for the lease. The largest expense for the office is a computer system. The minimum requirements for this system are: 600 mhz Pentium processor, 128 megabytes RAM, 10 gigabyte hard drive, printer, and CD-RW, Microsoft Office, and an accounting suite. The office will also require a DSL broadband connection, two land-line phones, fax machine, copier machine, and some office furniture. The legal fees are for corporate formation, and the generation and review of contracts. The marketing fees are the costs associated with advertisements in industry journals, brochures, and website visibility generation. The accounting fees are for the services necessary for the formation of the business, while the majority of the accounting after start up will be done in-house with an accounting suite on the computer. Trade association dues and a deposit for the lease of the office are self explanatory. Start-up Requirements Start-up Expenses Legal $600 Stationery etc. $200 Website Development $500 Consultants $500 Insurance, Licenses $200 Rent $450 Copier, Fax, Phones, Office Furniture $500 Other $500 Total Start-up Expenses $3,450 Start-up Assets Cash Required $16,350 Other Current Assets $0 Long-term Assets $2,200 Total Assets $18,550 Total Requirements $22,000 Start-up Funding Start-up Expenses to Fund $3,450 Start-up Assets to Fund $18,550 Total Funding Required $22,000 Assets Non-cash Assets from Start-up $2,200 Cash Requirements from Start-up $16,350 Additional Cash Raised $0 Cash Balance on Starting Date $16,350 Total Assets $18,550 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0 Capital Planned Investment Investor 1 $20,000 Investor 2 $2,000 Other $0 Additional Investment Requirement $0 Total Planned Investment $22,000 Loss at Start-up (Start-up Expenses) ($3,450) Total Capital $18,550 Total Capital and Liabilities $18,550 Total Funding $22,000 Silicon Freight Brokers is a niche freight broker for the silicon chip industry. SFB will provide a brokerage service to link manufacturers of silicon computer chips and the users of the chips such as Intel, Texas Instruments and Motorola with freight companies. Freight brokers are basically the “middle man” between a shipper and trucking company, also referred to as “third party transportation providers.” SFB will work with companies to find a safe, economical way of transporting silicon chips. SFB will have two types of customers: Silicon chip manufacturers. These can be further broken down into two categories, those that manufacture overseas, and those that manufacture in the U.S. Manufacturers of processors that utilize silicon chips. Market Analysis Summary how to do a market analysis for your business plan."> Silicon Freight Brokers will be concentrating on the freight brokerage of silicon chips. This is a small, specialized, niche of the general freight brokerage industry. SFB is concentrating on this space for several reasons: SFB has extensive industry knowledge and insight regarding freight brokerage and silicon chips. The silicon chip industry is continuing to grow as our dependence on technology increases. There is plenty of space for a new specialty freight brokerage company. SFB’s extensive knowledge of both the freight and chip industry provides for valuable insights that can add significant value to SFB’s customers. 4.1 Market Segmentation Silicon Freight Brokers will be focusing solely on the freight brokerage of silicon chips. There are two distinct customers in this niche market, manufacturers of the chips, and the buyers of the chips who are processor manufacturers. Although, in general, silicon chip production has shifted overseas, there are a collection of chip manufacturers still located in the States. The difference between the two types is not very significant, SFB arranges for the carrier to pick up the chips either off the boat or from the manufacturing facility. Whether SFB deals with the manufacturer or the seller is a function of the contractual terms that the buyer and seller agree to. Sometimes it is the manufacturer’s obligation to ship, other times it is the buyer’s obligation to arrange pick up of the chips. The chip buyers are manufacturers that use the chips in their processors. The largest processor manufacturers, Intel, Texas Instruments and Motorola, are located in the U.S. Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Buyers 7% 340 364 389 416 445 6.96% Sellers 6% 220 233 247 262 278 6.02% Other 0% 700 700 700 700 700 0.00% Total 3.09% 1,260 1,297 1,336 1,378 1,423 3.09% 4.2 Target Market Segment Strategy Silicon Freight Brokers is concentrating on the silicon chips niche as it is a very specialized, thriving market. By focusing in this market space, SFB will be able to offer superior service. Shipping of silicon chips requires special types of trucks that are humidity and temperature controlled. SFB will form intimate relationships with the unique carriers because this relationship will provide SFB with special insight, which will allow SFB to meet any need a customer might have. Shipping silicon chips has special requirements and SFB will be more familiar with these requirements because it will not be distracted by offering other services. Specialization also allows SFB to develop close relationships to the limited number of carriers that are equiped to transport chips. Lastly, the growth of processor manufacturing, which requires silicon chips, has far outpaced most other industries in this country. This growth rate makes this niche especially attractive. In the freight broker market, there are general brokers that offer a wide range of services. There are a few companies that specialize, but no one is as niche focused as SFB. Because most all of the silicon chips are transported through the U.S. via trucks, there is considerable growth in the specialty freight brokerage business. SFB will be marketing our business through several different outlets. The first is the Internet. A lot of the industry has moved to the Web as means for communication regarding freight quotes. SFB will be developing a website where a customer can go to find out an estimate for freight rates. The website would key for finding the requisite information like weight, pick up and destination, and SFB would work with our carriers to find them the most safe and economical solution. Because SFB is only working with silicon chips, the complexity of the number and type of trucks to be used (non-temperature controlled, etc.) is reduced. SFB will also be running advertisements in silicon chip trade journals. The ads in the silicon chip journals will provide visibility for SFB to the manufacturers and buyers of the chips. 4.3 Service Business Analysis There are many different freight brokerage services. This market is broken up into generalists, handling all types of freight brokerage, and specialists, handling materials ranging from heavy equipment, oversized loads, perishable commodities, or hazardous materials. The chip buyers and sellers make the shipping decision based on service (defined by many variables including customer service, speed, safety of the product) and price. Most business is repeat business, 70-80% according to industry statistics. Once a customer finds someone who they are happy with, they typically stay with them. Strategy and Implementation Summary Silicon Freight Brokers will be going after the silicon chip market. This is a reasonable target, due to SFB’s industry knowledge. SFB will be bringing customers aboard through the use of a website, advertisements in industry journals, and networking from a combined 17 years of industry experience. SFB will turn these leads into customers through our specialized knowledge which translates to superior service offerings. 5.1 Competitive Edge SFB’s sustainable competitive advantage is our thorough knowledge of the silicon chip industry and freight brokerage business. Steve has spent the last 10 years in the freight brokerage business and has significant insight for creating business in this industry. Steve’s wife, Wendy, has spent the last seven years consulting for Intel and Texas Instruments regarding the usage of silicon chips for processors. She intimately understands the logistics of the processor manufacturer’s needs of silicon chips and their supply chain for this product. Having inside knowledge about freight brokerage and the niche of supply chain logistics for the silicon chips is rare. Generally, a specialty freight brokerage will concentrate on a niche for whatever reason, but rarely because they have inside knowledge regarding the niche industry product, usually the specialized knowledge is just in the freight brokerage business. This specialized knowledge, coupled with an unsatiated need to exceed customer’s expectations will give SFB the competitive advantage to succeed in this industry. SFB has made it their mission to provide the finest customer service possible. This makes good business sense, particularly in this industry where so much of the business is repeat business. 5.2 Sales Strategy The sales strategy will be a two-prong approach, the first prong deals with establishing strategic relationships with the carriers to have a basic portfolio of carriers who excel at moving silicon chips. The second prong deals with closing deals with chip buyers and sellers to utilize our brokerage service. SFB will be developing strategic relationships with carriers by first assembling a comprehensive report of all the carriers that are silicon chip carriers. SFB will then attempt to enter into mutually beneficial relationships with them. SFB will also have a large portfolio of possible customers that have been developed through marketing and networking activities. The carriers will have a desire to work with SFB if they see that SFB is indeed a company of integrity, as well as a good source of future business. Once these relationships are established, SFB will be able to offer our future customers a wide range of options. SFB will continue with its marketing efforts to qualify these leads. SFB will also be using our network of friends in the industry to drum up additional business. Customers are looking for a headache-free solution, and this is what SFB will appear like to them. Additionally, SFB industry expertise (freight brokerage and silicon chips) is rare and refreshing and will certainly make the customer feel at ease. 5.2.1 Sales Forecast As a service provider business we have labor costs and expenses, but no direct costs of sales. Labor costs are included in the Personnel table and expenses are listed in the Profit and Loss table. During month two SFB will be interviewing and hiring for a receptionist/secretary. During month three SFB will begin to get a few phone calls regarding inquiries for our service. From month three on, business activity will be steadily increasing. By month four SFB will be bringing on one additional person in the capacity of customer service/account representative. By month five sales will be getting still stronger yet. This assumption is based on the fact that it takes a bit of time for the advertisements in the journals to start becoming effective. When they do they should be bringing in a decent amount of business. Another reason for the business starting to really ramp up by month five is that the networking, that SFB has been continuously working on, will finally begin taking hold and the new customers will be spreading the word about SFB. Sales Forecast Year 1 Year 2 Year 3 Sales Buyers $55,172 $64,587 $69,854 Sellers $18,560 $22,587 $24,854 Total Sales $73,732 $87,174 $94,708 Direct Cost of Sales Year 1 Year 2 Year 3 Buyers $0 $0 $0 Sellers $0 $0 $0 Subtotal Direct Cost of Sales $0 $0 $0 5.3 Milestones Silicon Freight Brokers will have several milestones early on: Business plan completion. This will be done the first month. Office Set-up. This will be done the first month. Have the website up and running by month two. Hire a third employee by month four. Milestones Milestone Start Date End Date Budget Manager Department Business Plan Completion 1/1/2001 1/1/2001 $0 Steve Marketing Office Set-up 3/1/1999 4/1/1999 $0 Steve Department Website Creation 3/1/1999 2/2/2002 $0 Steve Department Hiring Third Employee 3/1/1999 4/1/2002 $0 Steve Department Totals $0 Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans."> Silicon Freight Brokers is a C Corporation with Steve Tookarefol owning 100% of the stock. Steve, the founder and sole stockholder has a degree in mathematics from Notre Dame University. While in college, Steve worked in a travel agency, learning the nuances of a service-based organization that works on commission. After college, Steve joined Speedy Freight Lines beginning in the accounts department. Recognizing the talent that they had with Steve, Speedy began to move him through many different departments to familiarize him with the entire company. Steve rose to manager of broker accounts and held the position for two years. Steve spent a total of eight years at Speedy. During 2000, Speedy brought a new CEO on board and Steve felt that the company was now being guided in the wrong direction so he left to start his own company. Steve will be assisted on a consulting basis by his wife, Wendy, who has spent the last seven years as a consultant for Intel and Texas Instruments (among others). Wendy’s areas of expertise include processor usage of silicon chips. The combination of Steve’s knowledge of the shipping industry and Wendy’s knowledge of silicon chip usage has given SFB the power to succeed in this niche freight brokerage market. 6.1 Personnel Plan The staff will consist of Steve working full time for SFB as the capacity of owner and licensed broker. SFB will be hiring additional employees for a secretary/receptionist position and then a customer service/account representative. These positions will be paid an hourly wage and will generally be working full time. SFB will bring these two positions on at staggered times. SFB will also be using Steve’s wife, Wendy, as an industry consultant who will be generally paid on a monthly invoice. Personnel Plan Year 1 Year 2 Year 3 President/Broker $24,000 $24,000 $24,000 Secretary $15,840 $15,840 $15,840 Customer Service/Account Representitve $12,960 $15,840 $15,840 Other $0 $0 $0 Total People 3 3 3 Total Payroll $52,800 $55,680 $55,680 Financial Plan investor-ready personnel plan ."> The following subtopics will provide more financial information. 7.1 Important Assumptions See following table for general assumptions. General Assumptions Year 1 Year 2 Year 3 Plan Month 1 2 3 Current Interest Rate 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 25.42% 25.00% 25.42% Other 0 0 0 7.2 Break-even Analysis This break-even analysis table and chart below project the necessary commission per month. As a service provider business we have labor costs and expenses, but no direct costs of sales. Salary costs are included in the Personnel table and expenses are listed in the Profit and Loss table. Break-even Analysis Monthly Revenue Break-even $6,251 Assumptions: Average Percent Variable Cost 0% Estimated Monthly Fixed Cost $6,251 7.3 Projected Profit and Loss The following table presents the projected profit and loss. Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $73,732 $87,174 $94,708 Direct Cost of Sales $0 $0 $0 Other $0 $0 $0 Total Cost of Sales $0 $0 $0 Gross Margin $73,732 $87,174 $94,708 Gross Margin % 100.00% 100.00% 100.00% Expenses Payroll $52,800 $55,680 $55,680 Sales and Marketing and Other Expenses $4,800 $4,250 $4,250 Depreciation $672 $672 $672 Website Maintenance $780 $780 $780 Utilities, DSL $1,440 $1,440 $1,440 Insurance, Licenses $1,200 $1,200 $1,200 Rent $5,400 $5,400 $5,400 Payroll Taxes $7,920 $8,352 $8,352 Other $0 $0 $0 Total Operating Expenses $75,012 $77,774 $77,774 Profit Before Interest and Taxes ($1,280) $9,400 $16,934 EBITDA ($608) $10,072 $17,606 Interest Expense $0 $0 $0 Taxes Incurred $0 $2,350 $4,304 Net Profit ($1,280) $7,050 $12,630 Net Profit/Sales -1.74% 8.09% 13.34% 7.4 Projected Cash Flow The following table shows our projected cash flow. Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $18,433 $21,794 $23,677 Cash from Receivables $42,219 $62,996 $69,694 Subtotal Cash from Operations $60,652 $84,789 $93,371 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $4,000 $0 $0 Subtotal Cash Received $64,652 $84,789 $93,371 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $52,800 $55,680 $55,680 Bill Payments $19,784 $23,575 $25,565 Subtotal Spent on Operations $72,584 $79,255 $81,245 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $72,584 $79,255 $81,245 Net Cash Flow ($7,932) $5,535 $12,126 Cash Balance $8,418 $13,953 $26,079 7.5 Projected Balance Sheet The following table shows the projected balance sheet. Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $8,418 $13,953 $26,079 Accounts Receivable $13,080 $15,465 $16,801 Other Current Assets $0 $0 $0 Total Current Assets $21,498 $29,418 $42,880 Long-term Assets Long-term Assets $2,200 $2,200 $2,200 Accumulated Depreciation $672 $1,344 $2,016 Total Long-term Assets $1,528 $856 $184 Total Assets $23,026 $30,274 $43,064 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $1,756 $1,954 $2,114 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $1,756 $1,954 $2,114 Long-term Liabilities $0 $0 $0 Total Liabilities $1,756 $1,954 $2,114 Paid-in Capital $26,000 $26,000 $26,000 Retained Earnings ($3,450) ($4,730) $2,320 Earnings ($1,280) $7,050 $12,630 Total Capital $21,270 $28,320 $40,950 Total Liabilities and Capital $23,026 $30,274 $43,064 Net Worth $21,270 $28,320 $40,950 7.6 Business Ratios The following table contains important business ratios from the freight transportation arrangement industry, as determined by the Standard Industry Classification (SIC) Index code 4731. Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth 0.00% 18.23% 8.64% 4.00% Percent of Total Assets Accounts Receivable 56.80% 51.08% 39.01% 27.00% Other Current Assets 0.00% 0.00% 0.00% 37.60% Total Current Assets 93.36% 97.17% 99.57% 65.20% Long-term Assets 6.64% 2.83% 0.43% 34.80% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 7.63% 6.45% 4.91% 36.10% Long-term Liabilities 0.00% 0.00% 0.00% 16.30% Total Liabilities 7.63% 6.45% 4.91% 52.40% Net Worth 92.37% 93.55% 95.09% 47.60% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 100.00% 100.00% 100.00% 33.90% Selling, General & Administrative Expenses 101.74% 91.91% 86.59% 24.00% Advertising Expenses 1.63% 0.75% 0.69% 0.50% Profit Before Interest and Taxes -1.74% 10.78% 17.88% 1.20% Main Ratios Current 12.24 15.06 20.28 1.59 Quick 12.24 15.06 20.28 1.32 Total Debt to Total Assets 7.63% 6.45% 4.91% 52.40% Pre-tax Return on Net Worth -6.02% 33.19% 41.35% 2.90% Pre-tax Return on Assets -5.56% 31.05% 39.32% 6.10% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -1.74% 8.09% 13.34% n.a Return on Equity -6.02% 24.89% 30.84% n.a Activity Ratios Accounts Receivable Turnover 4.23 4.23 4.23 n.a Collection Days 56 80 83 n.a Accounts Payable Turnover 12.26 12.17 12.17 n.a Payment Days 27 28 29 n.a Total Asset Turnover 3.20 2.88 2.20 n.a Debt Ratios Debt to Net Worth 0.08 0.07 0.05 n.a Current Liab. to Liab. 1.00 1.00 1.00 n.a Liquidity Ratios Net Working Capital $19,742 $27,464 $40,766 n.a Interest Coverage 0.00 0.00 0.00 n.a Additional Ratios Assets to Sales 0.31 0.35 0.45 n.a Current Debt/Total Assets 8% 6% 5% n.a Acid Test 4.79 7.14 12.33 n.a Sales/Net Worth 3.47 3.08 2.31 n.a Dividend Payout 0.00 0.00 0.00 n.a Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales Buyers 0% $750 $1,400 $2,100 $3,500 $4,100 $5,400 $5,874 $6,212 $6,321 $6,400 $6,457 $6,658 Sellers 0% $250 $600 $1,100 $1,500 $900 $1,800 $1,897 $1,999 $1,800 $2,100 $2,214 $2,400 Total Sales $1,000 $2,000 $3,200 $5,000 $5,000 $7,200 $7,771 $8,211 $8,121 $8,500 $8,671 $9,058 Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Buyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sellers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 President/Broker 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 Secretary 0% $0 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 Customer Service/Account Representitve 0% $0 $0 $0 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total People 1 2 2 3 3 3 3 3 3 3 3 3 Total Payroll $2,000 $3,440 $3,440 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 General Assumptions Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Plan Month 1 2 3 4 5 6 7 8 9 10 11 12 Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% Other 0 0 0 0 0 0 0 0 0 0 0 0 Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales $1,000 $2,000 $3,200 $5,000 $5,000 $7,200 $7,771 $8,211 $8,121 $8,500 $8,671 $9,058 Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Gross Margin $1,000 $2,000 $3,200 $5,000 $5,000 $7,200 $7,771 $8,211 $8,121 $8,500 $8,671 $9,058 Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Expenses Payroll $2,000 $3,440 $3,440 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 Sales and Marketing and Other Expenses $450 $450 $450 $450 $450 $450 $350 $350 $350 $350 $350 $350 Depreciation $56 $56 $56 $56 $56 $56 $56 $56 $56 $56 $56 $56 Website Maintenance $65 $65 $65 $65 $65 $65 $65 $65 $65 $65 $65 $65 Utilities, DSL $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 Insurance, Licenses $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Rent $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 Payroll Taxes 15% $300 $516 $516 $732 $732 $732 $732 $732 $732 $732 $732 $732 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Operating Expenses $3,541 $5,197 $5,197 $6,853 $6,853 $6,853 $6,753 $6,753 $6,753 $6,753 $6,753 $6,753 Profit Before Interest and Taxes ($2,541) ($3,197) ($1,997) ($1,853) ($1,853) $347 $1,018 $1,458 $1,368 $1,747 $1,918 $2,305 EBITDA ($2,485) ($3,141) ($1,941) ($1,797) ($1,797) $403 $1,074 $1,514 $1,424 $1,803 $1,974 $2,361 Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Net Profit ($2,541) ($3,197) ($1,997) ($1,853) ($1,853) $347 $1,018 $1,458 $1,368 $1,747 $1,918 $2,305 Net Profit/Sales -254.10% -159.85% -62.41% -37.06% -37.06% 4.82% 13.10% 17.76% 16.85% 20.55% 22.12% 25.45% Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $250 $500 $800 $1,250 $1,250 $1,800 $1,943 $2,053 $2,030 $2,125 $2,168 $2,265 Cash from Receivables $0 $25 $775 $1,530 $2,445 $3,750 $3,805 $5,414 $5,839 $6,156 $6,100 $6,379 Subtotal Cash from Operations $250 $525 $1,575 $2,780 $3,695 $5,550 $5,748 $7,467 $7,870 $8,281 $8,268 $8,644 Additional Cash Received Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $4,000 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $250 $525 $1,575 $2,780 $7,695 $5,550 $5,748 $7,467 $7,870 $8,281 $8,268 $8,644 Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $2,000 $3,440 $3,440 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 $4,880 Bill Payments $50 $1,492 $1,701 $1,708 $1,917 $1,917 $1,914 $1,817 $1,817 $1,817 $1,817 $1,817 Subtotal Spent on Operations $2,050 $4,932 $5,141 $6,588 $6,797 $6,797 $6,794 $6,697 $6,697 $6,697 $6,697 $6,697 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $2,050 $4,932 $5,141 $6,588 $6,797 $6,797 $6,794 $6,697 $6,697 $6,697 $6,697 $6,697 Net Cash Flow ($1,800) ($4,407) ($3,566) ($3,808) $898 ($1,247) ($1,046) $770 $1,173 $1,584 $1,571 $1,947 Cash Balance $14,551 $10,143 $6,577 $2,769 $3,667 $2,420 $1,374 $2,144 $3,317 $4,901 $6,472 $8,418 Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Assets Starting Balances Current Assets Cash $16,350 $14,551 $10,143 $6,577 $2,769 $3,667 $2,420 $1,374 $2,144 $3,317 $4,901 $6,472 $8,418 Accounts Receivable $0 $750 $2,225 $3,850 $6,070 $7,375 $9,025 $11,048 $11,792 $12,044 $12,263 $12,666 $13,080 Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Current Assets $16,350 $15,301 $12,368 $10,427 $8,839 $11,042 $11,445 $12,422 $13,936 $15,360 $17,163 $19,137 $21,498 Long-term Assets Long-term Assets $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 Accumulated Depreciation $0 $56 $112 $168 $224 $280 $336 $392 $448 $504 $560 $616 $672 Total Long-term Assets $2,200 $2,144 $2,088 $2,032 $1,976 $1,920 $1,864 $1,808 $1,752 $1,696 $1,640 $1,584 $1,528 Total Assets $18,550 $17,445 $14,456 $12,459 $10,815 $12,962 $13,309 $14,230 $15,688 $17,056 $18,803 $20,721 $23,026 Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Accounts Payable $0 $1,436 $1,644 $1,644 $1,853 $1,853 $1,853 $1,756 $1,756 $1,756 $1,756 $1,756 $1,756 Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $1,436 $1,644 $1,644 $1,853 $1,853 $1,853 $1,756 $1,756 $1,756 $1,756 $1,756 $1,756 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $0 $1,436 $1,644 $1,644 $1,853 $1,853 $1,853 $1,756 $1,756 $1,756 $1,756 $1,756 $1,756 Paid-in Capital $22,000 $22,000 $22,000 $22,000 $22,000 $26,000 $26,000 $26,000 $26,000 $26,000 $26,000 $26,000 $26,000 Retained Earnings ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) ($3,450) Earnings $0 ($2,541) ($5,738) ($7,735) ($9,588) ($11,441) ($11,094) ($10,076) ($8,618) ($7,250) ($5,503) ($3,585) ($1,280) Total Capital $18,550 $16,009 $12,812 $10,815 $8,962 $11,109 $11,456 $12,474 $13,932 $15,300 $17,047 $18,965 $21,270 Total Liabilities and Capital $18,550 $17,445 $14,456 $12,459 $10,815 $12,962 $13,309 $14,230 $15,688 $17,056 $18,803 $20,721 $23,026 Net Worth $18,550 $16,009 $12,812 $10,815 $8,962 $11,109 $11,456 $12,474 $13,932 $15,300 $17,047 $18,965 $21,270 The quickest way to turn a business idea into a business plan Fill-in-the-blanks and automatic financials make it easy. No thanks, I prefer writing 40-page documents. Discover the world’s #1 plan building software Inyunion, Kreditnyy Broker (8 Reviews) About the Business: Inyunion, Kreditnyy Broker is a Mortgage broker located at Ulitsa Malysheva, д. 36, Ofis 1106, Yekaterinburg, Sverdlovsk Oblast  620014, RU. It is listed under Mortgage broker category. It has received 8 reviews with an average rating of 5 stars. Categories: Mortgage Broker Nearby Businesses: 496 COMMENTS Real Estate Broker Business Plan Template & PDF Example The Plan. Our real estate broker business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the business's operations, marketing strategy, market environment, competitors, management team, and financial forecasts. Executive Summary: Offers an overview of your real estate broker business's ... Real Estate Brokerage Business Plan Example The same sales as noted above would profit the corporation $2,250 per month X 12 months = $27,000 for the year X 15 agents = $405,000. This is not including sales from the active broker of this corporation which would be $4,500 commission from each side to total $9,000 (100%) to the corporation. How to Create a Real Estate Agent Business Plan Best of all — you can get started today! Just download our free real estate business plan template and add your own goals, projections, expenses and data. Don't forget to update it regularly to accurately track your progress, evolve with the market and stay current with your target client's needs. Download. All agent tools. Mortgage Broker Business Plan Template (2024) Develop A Mortgage Broker Business Plan - The first step in starting a business is to create a detailed mortgage broker business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. Mortgage Brokerage Firm Business Plan Sample (Free) A free example of business plan for a mortgage brokerage firm. Here, we will provide a concise and illustrative example of a business plan for a specific project. This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. Free Real Estate Brokerage Business Plan Template + Example Follow these tips to quickly develop a working business plan from this sample. 1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across. Mortgage Broker Business Plan Template & Guide [Updated 2024] Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a mortgage brokerage business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of mortgage brokerage that you documented in your Company Analysis. Brokerage Business Plans Real Estate Brokerage Business Plan. RJ Wagner and Associates is a real estate brokerage company. Before you start writing a business plan, take a look at a few sample business plans for real estate related businesses to get guidance and inspiration. Build a Better Business Plan. ©2024 Palo Alto Software. How to Create Your Own Mortgage Broker Business Plan Specify how much funding you'll need, any terms you'd like applied, and the timespan your request will cover. You'll also want to add a detailed account of how you plan to use the funds. Whether you plan to request funding or not, you will need to include financial projections. While your broker business isn't yet established, analyze ... Writing a Business Plan Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it). Real Estate Business Plans - Samples, Instructional Guides, and Templates. 9 Steps to Writing a Real Estate Business Plan + Templates (The Close, Apr. 3, 2024) Freight Broker Business Plan Template [Updated 2024] Freight Broker Business Plan. Over the past 20+ years, we have helped over 9,000 entrepreneurs and business owners create business plans to start and grow their freight broker businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a freight broker ... Freight Brokerage Business Plan: A Step-by-Step Guide (2024) Are you thinking of starting a freight brokerage business We have prepared a solid freight brokerage business plan sample that guides you on every stage of your business plan writing. With globalization and the growth of eCommerce, the freight business is growing faster than ever. And with increased reliability on deliveries and convenient ... Real Estate Broker Business Plan Example 1.1 Objectives. Open the door of home ownership to residents of the Richmond Metro area. Build a business that demonstrates that a real estate brokerage can thrive serving the residents of the intercity. Capture a significant market share of the new business being generated by the current and future renovation and building projects. Mortgage Broker Business Plan Template (2024) Writing a mortgage broker business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ... Yekaterinburg Yekaterinburg [a] is a city and the administrative centre of Sverdlovsk Oblast and the Ural Federal District, Russia.The city is located on the Iset River between the Volga-Ural region and Siberia, with a population of roughly 1.5 million residents, [14] up to 2.2 million residents in the urban agglomeration. Yekaterinburg is the fourth-largest city in Russia, the largest city in the Ural ... Yekaterinburg Map Yekaterinburg is the capital of Sverdlovsk Oblast of Russia. A city of over 1.3 million inhabitants, it is a center of industry and culture in the broader Urals region, and the 4th largest city in the country after Moscow, Saint Petersburg and Novosibirsk. Photo: Vyacheslav Bukharov, CC BY-SA 4.0. Photo: A.Savin, FAL. Ekaterinburg Russia. Learn more about Yekaterinburg, Russia Ekaterinburg of Sverdlovsk Oblast is considered to be the third capital of Russia due to such factors as geographical position, developed economics and industry. Ekaterinburg of Russia is the most important city of the Urals. It is an administrative, transport, commercial, trading, scientific and cultural centre. Freight Brokerage Business Plan Example Executive Summary. Silicon Freight Brokers (SFB) is a specialized freight broker service located in Hood River, OR. The company has been set up as an Oregon C Corporation by the owner, Steve Tookarefol. SFB's objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year. Inyunion, Kreditnyy Broker in Yekaterinburg, Sverdlovsk Oblast Inyunion, Kreditnyy Broker is a Mortgage broker located at Ulitsa Malysheva, д. 36, Ofis 1106, Yekaterinburg, Sverdlovsk Oblast 620014, RU. The establishment is listed under mortgage broker category. 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