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Prize-Winning Thesis and Dissertation Examples

Published on September 9, 2022 by Tegan George . Revised on July 18, 2023.

It can be difficult to know where to start when writing your thesis or dissertation . One way to come up with some ideas or maybe even combat writer’s block is to check out previous work done by other students on a similar thesis or dissertation topic to yours.

This article collects a list of undergraduate, master’s, and PhD theses and dissertations that have won prizes for their high-quality research.

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Table of contents

Award-winning undergraduate theses, award-winning master’s theses, award-winning ph.d. dissertations, other interesting articles.

University : University of Pennsylvania Faculty : History Author : Suchait Kahlon Award : 2021 Hilary Conroy Prize for Best Honors Thesis in World History Title : “Abolition, Africans, and Abstraction: the Influence of the “Noble Savage” on British and French Antislavery Thought, 1787-1807”

University : Columbia University Faculty : History Author : Julien Saint Reiman Award : 2018 Charles A. Beard Senior Thesis Prize Title : “A Starving Man Helping Another Starving Man”: UNRRA, India, and the Genesis of Global Relief, 1943-1947

University: University College London Faculty: Geography Author: Anna Knowles-Smith Award:  2017 Royal Geographical Society Undergraduate Dissertation Prize Title:  Refugees and theatre: an exploration of the basis of self-representation

University: University of Washington Faculty:  Computer Science & Engineering Author: Nick J. Martindell Award: 2014 Best Senior Thesis Award Title:  DCDN: Distributed content delivery for the modern web

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University:  University of Edinburgh Faculty:  Informatics Author:  Christopher Sipola Award:  2018 Social Responsibility & Sustainability Dissertation Prize Title:  Summarizing electricity usage with a neural network

University:  University of Ottawa Faculty:  Education Author:  Matthew Brillinger Award:  2017 Commission on Graduate Studies in the Humanities Prize Title:  Educational Park Planning in Berkeley, California, 1965-1968

University:  University of Ottawa Faculty: Social Sciences Author:  Heather Martin Award:  2015 Joseph De Koninck Prize Title:  An Analysis of Sexual Assault Support Services for Women who have a Developmental Disability

University : University of Ottawa Faculty : Physics Author : Guillaume Thekkadath Award : 2017 Commission on Graduate Studies in the Sciences Prize Title : Joint measurements of complementary properties of quantum systems

University:  London School of Economics Faculty: International Development Author: Lajos Kossuth Award:  2016 Winner of the Prize for Best Overall Performance Title:  Shiny Happy People: A study of the effects income relative to a reference group exerts on life satisfaction

University : Stanford University Faculty : English Author : Nathan Wainstein Award : 2021 Alden Prize Title : “Unformed Art: Bad Writing in the Modernist Novel”

University : University of Massachusetts at Amherst Faculty : Molecular and Cellular Biology Author : Nils Pilotte Award : 2021 Byron Prize for Best Ph.D. Dissertation Title : “Improved Molecular Diagnostics for Soil-Transmitted Molecular Diagnostics for Soil-Transmitted Helminths”

University:  Utrecht University Faculty:  Linguistics Author:  Hans Rutger Bosker Award: 2014 AVT/Anéla Dissertation Prize Title:  The processing and evaluation of fluency in native and non-native speech

University: California Institute of Technology Faculty: Physics Author: Michael P. Mendenhall Award: 2015 Dissertation Award in Nuclear Physics Title: Measurement of the neutron beta decay asymmetry using ultracold neutrons

University:  Stanford University Faculty: Management Science and Engineering Author:  Shayan O. Gharan Award:  Doctoral Dissertation Award 2013 Title:   New Rounding Techniques for the Design and Analysis of Approximation Algorithms

University: University of Minnesota Faculty: Chemical Engineering Author: Eric A. Vandre Award:  2014 Andreas Acrivos Dissertation Award in Fluid Dynamics Title: Onset of Dynamics Wetting Failure: The Mechanics of High-speed Fluid Displacement

University: Erasmus University Rotterdam Faculty: Marketing Author: Ezgi Akpinar Award: McKinsey Marketing Dissertation Award 2014 Title: Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

University: University of Washington Faculty: Computer Science & Engineering Author: Keith N. Snavely Award:  2009 Doctoral Dissertation Award Title: Scene Reconstruction and Visualization from Internet Photo Collections

University:  University of Ottawa Faculty:  Social Work Author:  Susannah Taylor Award: 2018 Joseph De Koninck Prize Title:  Effacing and Obscuring Autonomy: the Effects of Structural Violence on the Transition to Adulthood of Street Involved Youth

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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How To Write A Dissertation Or Thesis

8 straightforward steps to craft an a-grade dissertation.

By: Derek Jansen (MBA) Expert Reviewed By: Dr Eunice Rautenbach | June 2020

Writing a dissertation or thesis is not a simple task. It takes time, energy and a lot of will power to get you across the finish line. It’s not easy – but it doesn’t necessarily need to be a painful process. If you understand the big-picture process of how to write a dissertation or thesis, your research journey will be a lot smoother.  

In this post, I’m going to outline the big-picture process of how to write a high-quality dissertation or thesis, without losing your mind along the way. If you’re just starting your research, this post is perfect for you. Alternatively, if you’ve already submitted your proposal, this article which covers how to structure a dissertation might be more helpful.

How To Write A Dissertation: 8 Steps

• Clearly understand what a dissertation (or thesis) is
• Find a unique and valuable research topic
• Craft a convincing research proposal
• Write up a strong introduction chapter
• Review the existing literature and compile a literature review
• Design a rigorous research strategy and undertake your own research
• Present the findings of your research
• Draw a conclusion and discuss the implications

Step 1: Understand exactly what a dissertation is

This probably sounds like a no-brainer, but all too often, students come to us for help with their research and the underlying issue is that they don’t fully understand what a dissertation (or thesis) actually is.

So, what is a dissertation?

At its simplest, a dissertation or thesis is a formal piece of research , reflecting the standard research process . But what is the standard research process, you ask? The research process involves 4 key steps:

• Ask a very specific, well-articulated question (s) (your research topic)
• See what other researchers have said about it (if they’ve already answered it)
• If they haven’t answered it adequately, undertake your own data collection and analysis in a scientifically rigorous fashion
• Answer your original question(s), based on your analysis findings

In short, the research process is simply about asking and answering questions in a systematic fashion . This probably sounds pretty obvious, but people often think they’ve done “research”, when in fact what they have done is:

• Started with a vague, poorly articulated question
• Not taken the time to see what research has already been done regarding the question
• Collected data and opinions that support their gut and undertaken a flimsy analysis
• Drawn a shaky conclusion, based on that analysis

If you want to see the perfect example of this in action, look out for the next Facebook post where someone claims they’ve done “research”… All too often, people consider reading a few blog posts to constitute research. Its no surprise then that what they end up with is an opinion piece, not research. Okay, okay – I’ll climb off my soapbox now.

The key takeaway here is that a dissertation (or thesis) is a formal piece of research, reflecting the research process. It’s not an opinion piece , nor a place to push your agenda or try to convince someone of your position. Writing a good dissertation involves asking a question and taking a systematic, rigorous approach to answering it.

If you understand this and are comfortable leaving your opinions or preconceived ideas at the door, you’re already off to a good start!

Step 2: Find a unique, valuable research topic

As we saw, the first step of the research process is to ask a specific, well-articulated question. In other words, you need to find a research topic that asks a specific question or set of questions (these are called research questions ). Sounds easy enough, right? All you’ve got to do is identify a question or two and you’ve got a winning research topic. Well, not quite…

A good dissertation or thesis topic has a few important attributes. Specifically, a solid research topic should be:

Let’s take a closer look at these:

Attribute #1: Clear

Your research topic needs to be crystal clear about what you’re planning to research, what you want to know, and within what context. There shouldn’t be any ambiguity or vagueness about what you’ll research.

Here’s an example of a clearly articulated research topic:

An analysis of consumer-based factors influencing organisational trust in British low-cost online equity brokerage firms.

As you can see in the example, its crystal clear what will be analysed (factors impacting organisational trust), amongst who (consumers) and in what context (British low-cost equity brokerage firms, based online).

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Attribute #2:   Unique

Your research should be asking a question(s) that hasn’t been asked before, or that hasn’t been asked in a specific context (for example, in a specific country or industry).

For example, sticking organisational trust topic above, it’s quite likely that organisational trust factors in the UK have been investigated before, but the context (online low-cost equity brokerages) could make this research unique. Therefore, the context makes this research original.

One caveat when using context as the basis for originality – you need to have a good reason to suspect that your findings in this context might be different from the existing research – otherwise, there’s no reason to warrant researching it.

Attribute #3: Important

Simply asking a unique or original question is not enough – the question needs to create value. In other words, successfully answering your research questions should provide some value to the field of research or the industry. You can’t research something just to satisfy your curiosity. It needs to make some form of contribution either to research or industry.

For example, researching the factors influencing consumer trust would create value by enabling businesses to tailor their operations and marketing to leverage factors that promote trust. In other words, it would have a clear benefit to industry.

So, how do you go about finding a unique and valuable research topic? We explain that in detail in this video post – How To Find A Research Topic . Yeah, we’ve got you covered 😊

Step 3: Write a convincing research proposal

Once you’ve pinned down a high-quality research topic, the next step is to convince your university to let you research it. No matter how awesome you think your topic is, it still needs to get the rubber stamp before you can move forward with your research. The research proposal is the tool you’ll use for this job.

So, what’s in a research proposal?

The main “job” of a research proposal is to convince your university, advisor or committee that your research topic is worthy of approval. But convince them of what? Well, this varies from university to university, but generally, they want to see that:

• You have a clearly articulated, unique and important topic (this might sound familiar…)
• You’ve done some initial reading of the existing literature relevant to your topic (i.e. a literature review)
• You have a provisional plan in terms of how you will collect data and analyse it (i.e. a methodology)

At the proposal stage, it’s (generally) not expected that you’ve extensively reviewed the existing literature , but you will need to show that you’ve done enough reading to identify a clear gap for original (unique) research. Similarly, they generally don’t expect that you have a rock-solid research methodology mapped out, but you should have an idea of whether you’ll be undertaking qualitative or quantitative analysis , and how you’ll collect your data (we’ll discuss this in more detail later).

Long story short – don’t stress about having every detail of your research meticulously thought out at the proposal stage – this will develop as you progress through your research. However, you do need to show that you’ve “done your homework” and that your research is worthy of approval .

So, how do you go about crafting a high-quality, convincing proposal? We cover that in detail in this video post – How To Write A Top-Class Research Proposal . We’ve also got a video walkthrough of two proposal examples here .

Step 4: Craft a strong introduction chapter

Once your proposal’s been approved, its time to get writing your actual dissertation or thesis! The good news is that if you put the time into crafting a high-quality proposal, you’ve already got a head start on your first three chapters – introduction, literature review and methodology – as you can use your proposal as the basis for these.

Handy sidenote – our free dissertation & thesis template is a great way to speed up your dissertation writing journey.

What’s the introduction chapter all about?

The purpose of the introduction chapter is to set the scene for your research (dare I say, to introduce it…) so that the reader understands what you’ll be researching and why it’s important. In other words, it covers the same ground as the research proposal in that it justifies your research topic.

What goes into the introduction chapter?

This can vary slightly between universities and degrees, but generally, the introduction chapter will include the following:

• A brief background to the study, explaining the overall area of research
• A problem statement , explaining what the problem is with the current state of research (in other words, where the knowledge gap exists)
• Your research questions – in other words, the specific questions your study will seek to answer (based on the knowledge gap)
• The significance of your study – in other words, why it’s important and how its findings will be useful in the world

As you can see, this all about explaining the “what” and the “why” of your research (as opposed to the “how”). So, your introduction chapter is basically the salesman of your study, “selling” your research to the first-time reader and (hopefully) getting them interested to read more.

How do I write the introduction chapter, you ask? We cover that in detail in this post .

Step 5: Undertake an in-depth literature review

As I mentioned earlier, you’ll need to do some initial review of the literature in Steps 2 and 3 to find your research gap and craft a convincing research proposal – but that’s just scratching the surface. Once you reach the literature review stage of your dissertation or thesis, you need to dig a lot deeper into the existing research and write up a comprehensive literature review chapter.

What’s the literature review all about?

There are two main stages in the literature review process:

Literature Review Step 1: Reading up

The first stage is for you to deep dive into the existing literature (journal articles, textbook chapters, industry reports, etc) to gain an in-depth understanding of the current state of research regarding your topic. While you don’t need to read every single article, you do need to ensure that you cover all literature that is related to your core research questions, and create a comprehensive catalogue of that literature , which you’ll use in the next step.

Reading and digesting all the relevant literature is a time consuming and intellectually demanding process. Many students underestimate just how much work goes into this step, so make sure that you allocate a good amount of time for this when planning out your research. Thankfully, there are ways to fast track the process – be sure to check out this article covering how to read journal articles quickly .

Literature Review Step 2: Writing up

Once you’ve worked through the literature and digested it all, you’ll need to write up your literature review chapter. Many students make the mistake of thinking that the literature review chapter is simply a summary of what other researchers have said. While this is partly true, a literature review is much more than just a summary. To pull off a good literature review chapter, you’ll need to achieve at least 3 things:

• You need to synthesise the existing research , not just summarise it. In other words, you need to show how different pieces of theory fit together, what’s agreed on by researchers, what’s not.
• You need to highlight a research gap that your research is going to fill. In other words, you’ve got to outline the problem so that your research topic can provide a solution.
• You need to use the existing research to inform your methodology and approach to your own research design. For example, you might use questions or Likert scales from previous studies in your your own survey design .

As you can see, a good literature review is more than just a summary of the published research. It’s the foundation on which your own research is built, so it deserves a lot of love and attention. Take the time to craft a comprehensive literature review with a suitable structure .

But, how do I actually write the literature review chapter, you ask? We cover that in detail in this video post .

Step 6: Carry out your own research

Once you’ve completed your literature review and have a sound understanding of the existing research, its time to develop your own research (finally!). You’ll design this research specifically so that you can find the answers to your unique research question.

There are two steps here – designing your research strategy and executing on it:

1 – Design your research strategy

The first step is to design your research strategy and craft a methodology chapter . I won’t get into the technicalities of the methodology chapter here, but in simple terms, this chapter is about explaining the “how” of your research. If you recall, the introduction and literature review chapters discussed the “what” and the “why”, so it makes sense that the next point to cover is the “how” –that’s what the methodology chapter is all about.

In this section, you’ll need to make firm decisions about your research design. This includes things like:

• Your research philosophy (e.g. positivism or interpretivism )
• Your overall methodology (e.g. qualitative , quantitative or mixed methods)
• Your data collection strategy (e.g. interviews , focus groups, surveys)
• Your data analysis strategy (e.g. content analysis , correlation analysis, regression)

If these words have got your head spinning, don’t worry! We’ll explain these in plain language in other posts. It’s not essential that you understand the intricacies of research design (yet!). The key takeaway here is that you’ll need to make decisions about how you’ll design your own research, and you’ll need to describe (and justify) your decisions in your methodology chapter.

2 – Execute: Collect and analyse your data

Once you’ve worked out your research design, you’ll put it into action and start collecting your data. This might mean undertaking interviews, hosting an online survey or any other data collection method. Data collection can take quite a bit of time (especially if you host in-person interviews), so be sure to factor sufficient time into your project plan for this. Oftentimes, things don’t go 100% to plan (for example, you don’t get as many survey responses as you hoped for), so bake a little extra time into your budget here.

Once you’ve collected your data, you’ll need to do some data preparation before you can sink your teeth into the analysis. For example:

• If you carry out interviews or focus groups, you’ll need to transcribe your audio data to text (i.e. a Word document).
• If you collect quantitative survey data, you’ll need to clean up your data and get it into the right format for whichever analysis software you use (for example, SPSS, R or STATA).

Once you’ve completed your data prep, you’ll undertake your analysis, using the techniques that you described in your methodology. Depending on what you find in your analysis, you might also do some additional forms of analysis that you hadn’t planned for. For example, you might see something in the data that raises new questions or that requires clarification with further analysis.

The type(s) of analysis that you’ll use depend entirely on the nature of your research and your research questions. For example:

• If your research if exploratory in nature, you’ll often use qualitative analysis techniques .
• If your research is confirmatory in nature, you’ll often use quantitative analysis techniques
• If your research involves a mix of both, you might use a mixed methods approach

Again, if these words have got your head spinning, don’t worry! We’ll explain these concepts and techniques in other posts. The key takeaway is simply that there’s no “one size fits all” for research design and methodology – it all depends on your topic, your research questions and your data. So, don’t be surprised if your study colleagues take a completely different approach to yours.

Step 7: Present your findings

Once you’ve completed your analysis, it’s time to present your findings (finally!). In a dissertation or thesis, you’ll typically present your findings in two chapters – the results chapter and the discussion chapter .

What’s the difference between the results chapter and the discussion chapter?

While these two chapters are similar, the results chapter generally just presents the processed data neatly and clearly without interpretation, while the discussion chapter explains the story the data are telling  – in other words, it provides your interpretation of the results.

For example, if you were researching the factors that influence consumer trust, you might have used a quantitative approach to identify the relationship between potential factors (e.g. perceived integrity and competence of the organisation) and consumer trust. In this case:

• Your results chapter would just present the results of the statistical tests. For example, correlation results or differences between groups. In other words, the processed numbers.
• Your discussion chapter would explain what the numbers mean in relation to your research question(s). For example, Factor 1 has a weak relationship with consumer trust, while Factor 2 has a strong relationship.

Depending on the university and degree, these two chapters (results and discussion) are sometimes merged into one , so be sure to check with your institution what their preference is. Regardless of the chapter structure, this section is about presenting the findings of your research in a clear, easy to understand fashion.

Importantly, your discussion here needs to link back to your research questions (which you outlined in the introduction or literature review chapter). In other words, it needs to answer the key questions you asked (or at least attempt to answer them).

For example, if we look at the sample research topic:

In this case, the discussion section would clearly outline which factors seem to have a noteworthy influence on organisational trust. By doing so, they are answering the overarching question and fulfilling the purpose of the research .

For more information about the results chapter , check out this post for qualitative studies and this post for quantitative studies .

Step 8: The Final Step Draw a conclusion and discuss the implications

Last but not least, you’ll need to wrap up your research with the conclusion chapter . In this chapter, you’ll bring your research full circle by highlighting the key findings of your study and explaining what the implications of these findings are.

What exactly are key findings? The key findings are those findings which directly relate to your original research questions and overall research objectives (which you discussed in your introduction chapter). The implications, on the other hand, explain what your findings mean for industry, or for research in your area.

Sticking with the consumer trust topic example, the conclusion might look something like this:

Key findings

This study set out to identify which factors influence consumer-based trust in British low-cost online equity brokerage firms. The results suggest that the following factors have a large impact on consumer trust:

While the following factors have a very limited impact on consumer trust:

Notably, within the 25-30 age groups, Factors E had a noticeably larger impact, which may be explained by…

Implications

The findings having noteworthy implications for British low-cost online equity brokers. Specifically:

The large impact of Factors X and Y implies that brokers need to consider….

The limited impact of Factor E implies that brokers need to…

As you can see, the conclusion chapter is basically explaining the “what” (what your study found) and the “so what?” (what the findings mean for the industry or research). This brings the study full circle and closes off the document.

Let’s recap – how to write a dissertation or thesis

You’re still with me? Impressive! I know that this post was a long one, but hopefully you’ve learnt a thing or two about how to write a dissertation or thesis, and are now better equipped to start your own research.

To recap, the 8 steps to writing a quality dissertation (or thesis) are as follows:

• Understand what a dissertation (or thesis) is – a research project that follows the research process.
• Find a unique (original) and important research topic
• Craft a convincing dissertation or thesis research proposal
• Write a clear, compelling introduction chapter
• Undertake a thorough review of the existing research and write up a literature review
• Undertake your own research
• Present and interpret your findings

Once you’ve wrapped up the core chapters, all that’s typically left is the abstract , reference list and appendices. As always, be sure to check with your university if they have any additional requirements in terms of structure or content.  

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

20 Comments

thankfull >>>this is very useful

Thank you, it was really helpful

unquestionably, this amazing simplified way of teaching. Really , I couldn’t find in the literature words that fully explicit my great thanks to you. However, I could only say thanks a-lot.

Great to hear that – thanks for the feedback. Good luck writing your dissertation/thesis.

This is the most comprehensive explanation of how to write a dissertation. Many thanks for sharing it free of charge.

Very rich presentation. Thank you

Thanks Derek Jansen|GRADCOACH, I find it very useful guide to arrange my activities and proceed to research!

Thank you so much for such a marvelous teaching .I am so convinced that am going to write a comprehensive and a distinct masters dissertation

It is an amazing comprehensive explanation

This was straightforward. Thank you!

I can say that your explanations are simple and enlightening – understanding what you have done here is easy for me. Could you write more about the different types of research methods specific to the three methodologies: quan, qual and MM. I look forward to interacting with this website more in the future.

Thanks for the feedback and suggestions 🙂

Hello, your write ups is quite educative. However, l have challenges in going about my research questions which is below; *Building the enablers of organisational growth through effective governance and purposeful leadership.*

Very educating.

Just listening to the name of the dissertation makes the student nervous. As writing a top-quality dissertation is a difficult task as it is a lengthy topic, requires a lot of research and understanding and is usually around 10,000 to 15000 words. Sometimes due to studies, unbalanced workload or lack of research and writing skill students look for dissertation submission from professional writers.

Thank you 💕😊 very much. I was confused but your comprehensive explanation has cleared my doubts of ever presenting a good thesis. Thank you.

thank you so much, that was so useful

Hi. Where is the excel spread sheet ark?

could you please help me look at your thesis paper to enable me to do the portion that has to do with the specification

my topic is “the impact of domestic revenue mobilization.

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A Guide to Writing a Marketing Dissertation

Well, it seems like you’ve decided to write a marketing dissertation. Despite your extensive experience in formal document writing, you could be taken aback by how challenging it is. A dissertation in marketing is a first-of-its-kind undertaking that requires extensive independent study. Nobody gives you orders or specifies when things have to be done. Your capacity to think analytically and critically, synthesizing complex material, will be shown in a lengthy paper that you must write independently. Particularly for students who aren’t great at managing their time, this procedure may be very daunting.

Indeed, being well-prepared and sticking to a routine are the two most important factors in achieving success. This comprehensive dissertation writing guide was born out of the need to simplify the writing process for students by providing a step-by-step framework. If you want to know what to investigate, how to write the chapters of your dissertation, and how to choose a solid subject, read this article. In any case, we’ll provide you with some pointers on editing and proofreading. If you’re having trouble with any other kind of academic paper, you’ll find comprehensive guidance for all the writing tasks with the help of such services .

Marketing Dissertation: What Is It?

Your marketing degree will culminate in a dissertation. You’ll have to undertake some fresh study drawing from current marketing literature to get it done well. You are responsible for enriching the existing body of academic literature on your chosen subject.

A marketing dissertation is an extended formal essay that defends a certain proposition and examines the research issue. To pass this course, you must do your research and write an original paper that adds to what is already known. A working hypothesis is usually required before evidence can be gathered to either confirm or refute it. Developing a consistent argument and arranging the facts is the most challenging aspect of writing. You must remember to cite your sources or do your own research to back up any claims you make in your final report.

Begin by How to Pick an Appropriate Subject for Your Marketing Dissertation

The first stage is selecting a writing topic. Picking a subject you like will make writing your marketing dissertation easier despite the work. However, it must be related to your course and your instructors’ and supervisors’ interests. Consider the topic to help you get a job you enjoy and progress your career. If digital marketing interests you, consider AI influencer marketing, social media marketing , or other subjects.

Finding a dissertation topic might be difficult, yet scientific journals can inspire you. 

Come Up With A Research Question, Then Run The Numbers

A marketing dissertation needs a theoretical literature study to identify knowledge gaps. After choosing a research subject, you’ll analyze primary and secondary sources. Ask yourself, “How are they different?”

Primary sources are researcher-collected data.

Secondary sources include academic theories and conclusions. You may use them to prove your point.

You must research extensively and develop various ideas about your topic. After that, discuss each hypothesis with your supervisor and choose the best one. Next, create research questions to guide your reading. Finally, your marketing dissertation might address a single, simple question. This work requires reading multiple scholarly books and peer-reviewed journal publications. Note any fascinating ideas, useful connections, or relevant resources you uncover while reading. After gathering adequate material and researching, you may start planning your marketing dissertation.

You should also write and submit a research proposal with an introduction, working title, research questions, hypothesis, literature review, methodology, and timeframe. This document may guide your writing and remind you of your research aims.

Understanding the marketing dissertation format is essential to writing one. Talk to your adviser about the best dissertation format. A brief overview of the marketing dissertation’s components is available here.

Write a 150- to 300-word abstract only after finishing the dissertation. This should include the core subject, aims, methods, results summary, and key conclusions. Readers get a sense of your work from the abstract.

Introduction

Introduce your research’s breadth and importance. Explain the dissertation subject, background, and research goals and questions. Use an intriguing beginning to summarize your dissertation’s structure and promote additional reading.

Literature Review

This part should critically assess existing literature to contextualize your study, identify gaps, and develop a cohesive argument. Don’t just describe findings; critically evaluate and explain the theoretical background.

Provide explicit and accurate research techniques to enable replication. Explain your quantitative, qualitative, or experimental study, data gathering, and analysis methods. Explain your methods and tools.

Present your study findings rationally by subject, hypothesis, or sub-questions. Graphs and charts should offer value to the text rather than repeat it.

Discuss the theoretical and practical consequences of your results. Discuss the findings’ fulfilled or unmet expectations, any unexpected outcomes, and the constraints and their influence on your research’s validity.

Summarize your study, repeating the core research question and key findings. Discuss obstacles, practical advice, and future research. Highlight how your discoveries advance knowledge.

In the references section, use APA or MLA citation styles to list all cited or paraphrased sources alphabetically by author.

This simplified technique will help you complete a marketing dissertation.

Get Your Marketing Dissertation Revised, Edited, and Proofread

The final form of your marketing dissertation should only be created after extensive revision, editing, and proofreading.

• As you go through the revision process, be sure to review your document’s structure, arguments, logic, flow, and content. Some text needs to be added, deleted, or rewritten.
• When revising, you should consider sentence structure, word choice, brevity, and citation style formatting.
• Proofreading is all about catching typos, misspellings, and grammar, spelling, and punctuation errors.

Here are some tried-and-true methods for editing and proofreading that you may use in your work.

• Think about editing as a series of steps. Paragraphs and clusters of sentences should be addressed first, followed by smaller parts like words or punctuation marks.
• Be sure you have caught every possible mistake by proofreading your dissertation many times. One sort of mistake at a time is acceptable while proofreading.
• Pay close attention to the pronunciation of each word and phrase as you read aloud from your dissertation. This approach makes detecting problematic phrases, fragments, and spelling and grammatical errors much simpler.
• Turn the page counterclockwise. This technique is very helpful for detecting typos and spelling errors. You can read the dissertation word for word or start from the beginning and work your way to the conclusion.
• Get someone you trust to read your dissertation out loud to you. This can help you put yourself in the audience’s shoes and assess the work objectively rather than getting caught up in your internal monologue.
• If you want to sound better and express yourself more clearly, look up synonyms or use a dictionary.
• When proofreading a hard copy, it is helpful to put a ruler or blank sheet of paper beneath each line. This allows you to concentrate on a reasonable quantity of text.

If you limit yourself to reading articles and tips like this, you will not succeed as a writer. On the contrary, a great deal of daily practice is required. The key to producing high-quality academic writing is to draft and revise your work several times until you are happy with the results. If you put in the time and effort required and adhere to our suggestions, you will complete this challenging assignment.

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How to Write a First Class Dissertation

How to get a first in your dissertation.

A dissertation paper has two main goals: to prove that the student has acquired extensive knowledge about a selected topic and to demonstrate the student's ability of using pertinent research methods. Knowing how to write a first class dissertation implies a level of knowledge and training fit for future academic endeavours, as well as for achieving professional or personal goals.

A first class dissertation is a research paper of the utmost quality, with a final grade of at least 70 percent. This implies that the paper will show signs of excellence when it comes to clarity, presentation, originality and understanding of the key issues; furthermore, a first class dissertation gives evidence for the student's independent manner of thinking and judgement. Furthermore, when learning how to write a first class dissertation, students need to acknowledge the importance of constant communication with their supervisors. The steady feedback offered this way would assure that any problems encountered during their research would be dealt with immediately. Avoiding one's supervisor is thus a costly mistake, often resulting in the student receiving a second or third class grade for his or her dissertation.

Writing the Dissertation Paper

A student who knows how to write a first class dissertation is able to understand and apply the knowledge offered by his bibliographical sources in a creative manner that demonstrates critical thinking and originality. Furthermore, a first class dissertation requires an excellent use of writing skills when constructing the arguments and bringing the evidence for a certain point of view. The chosen bibliographic materials need to be of the utmost relevance and recency, regardless of the where the student has acquired them from (Internet websites, libraries, etc.).

Generally, a dissertation consists of several separate sections:

• The introduction should provide a background of the chosen study. A well-written thesis needs to be introduced within this section. A student who knows how to write a first class dissertation needs to be able to attract and prepare his readers for the content of the paper. By emphasising on the goals and objectives the dissertation aims to achieve, the author makes the audience more perceptive to the arguments brought within the paper. A good hint would be to edit your introduction once the paper is finished, as this is one of the most difficult parts to write of an academic paper.
• The literature review is the second part of the paper; in it, the author underlines the problems that are going to be discussed, presenting every relevant piece of evidence. By analysing the theories presented by the specialised literature, you will prepare the grounds for the next section of the dissertation, the methodology.
• The methodology enlarges on every specific method of data analysis used in the thesis. Knowing how to write a first class dissertation implies using qualitative research methods, rather than quantitative ones. Furthermore, a research design needs to be specified, along with a timetable that identifies the number of days and weeks spent studying every aspect of the discussion. The methods of analysing the data also need to be specified. Overall, the better the author explains the methods and processes he used for bringing evidence to his thesis, the more credible his paper will be.

A good academic impression is built by offering arguments for all the pros and cons related to the subject of the thesis. Someone who knows how to write a first class dissertation will bring evidence both for and against the subject he aims to prove, and will not refrain from admitting the limitations of his study. Furthermore, every table, statistic, figure or chart needs to be thoroughly explained; failure to do so will result in losing valuable marks.

• The conclusion provides a recap of the whole discussion and brings it to a satisfactory end. Every current issue related to the chosen research topic is to be presented in this section, without adding any new information that asks for additional explanations. A student who knows how to write a first class dissertation will also present the limitations he or she has encountered during the research, and direct the reader to other recommended studies that can provide additional information about the subject. A good conclusion offers a sense of closure to the paper and reinforces the author's credibility at the same time; like the introduction, the conclusion is a section students find quite difficult to construct.
• Lastly, the works cited page and the appendix are added at the end of the dissertation. Pay attention to the formatting style you have chosen; any inadvertencies will automatically lead to the loss of valuable marks.

Use of Language, Style and Formatting

Aiming for a top mark requires paying proper attention to language and style. A first-class academic paper should be written in a formal style, using the appropriate terminology.

A student who knows how to write a first class dissertation will avoid colloquial and informal expressions; however, an excessive use of scientific terminology or technical language is undesirable. Clear, concise sentences are the most appropriate for making oneself understood. A pompous style employing lengthy sentences will probably diminish the interest of the reader.

Furthermore, avoid using the first person in your text; “the researcher/author” is commonly used in academic papers when referring to the person who has devised the thesis. Furthermore, words that express qualitative judgments (such as “bad”, “good”, “perfect”, etc) should be avoided, “correct” or “incorrect” being more fit for presenting your arguments or opinions.

The specifications of the formatting style needs to be respected at all times. Usually, academic papers employ the Harvard or APA style, but instructors may specify the use of other referencing standards.

Lastly, proofread and spell-check the text. If you can show the paper to a native English speaker, do so, asking him or her to tell you where you might improve on your use of language. If you know how to write a first class dissertation, then you know that incorrect use of language and grammar will lower your marks. For the best results, consider using our proofreading and editing section ; furthermore, the dissertation writing section can help you by offering well-written dissertation you can use as models during future academic endeavours.

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Are you struggling with the perfect dissertation? Academic Sciences provide custom essays and model answers which can help you manage your dissertation writing and help get you the grade you want. We have a variety of solutions available to you to suit your academic level, time frame and budget. Have a look through our academic guides and if you are still struggling, consider giving us a call or placing an order for your dissertation on-line.

Marketing Dissertation Topics

Thomas Babb

If you’re getting ready to write your marketing dissertation, congratulations! You’re almost at the end of the road. The dissertation is an important part of any degree. You want to have a title that you can be proud of. A title should be interesting to you, while also aiming to further the field of marketing. This article will break down some marketing dissertation topics, pointing you in the right direction. By the end, you’ll understand a little more about how to choose a marketing dissertation topic, as well as reading some great examples. 

Types of marketing

When deciding on your marketing dissertation topic, you first need to establish which part of marketing you’re really interested in. Are you a whiz at social media marketing? Maybe you have a passion for market research? Whatever it is, you’ve got to begin to narrow down your topic. Start by selecting a branch of marketing that you’re interested in.

Some possible areas of research could be: 

• Advertising
• Brand management
• Consumer behaviour
• Content marketing
• Digital marketing
• Market research
• Public relations
• Search engine marketing
• Social media marketing

You could even decide to focus on one area of research within a marketing field. For example, some fantastic dissertations have been conducted in the fashion marketing or sports marketing fields. Once you know the area of marketing that you want to write about, it becomes much easier to find a title that works for you. 

How to find a good marketing dissertation title?

Once you’ve established the type of dissertation you want to write, it’s time to think of a title. Go back through modules you’ve studied at university and see if there were any you really enjoyed. If there has been a standout module for you, it would be a good idea to take a look through your notes. Was there a topic that stood out? If so, that’s where you should begin. What did you find interesting? Are there any gaps in the research for that area? 

When designing a dissertation project, you want to ensure you can answer three questions.

First of all,  what  is this research going to achieve? You should have identified a gap in the current theory that you intend to fill with your research. Alternatively, your marketing dissertation could exemplify a piece of current theory, providing further clarification of concepts.

Your research could slightly alter the perceived notion of how a certain aspect of marketing is currently understood. Next, you need to ask yourself  why  you are undertaking this research. Again, this will come with clarifying the purpose of your dissertation. If you know the why, you will naturally lead yourself to higher grades.

A dissertation that aims to prove something is bound to have a tighter focus. Due to this, it will likely lend itself to a better final mark. Finally, you need to identify  how  your research will take place. Most good marketing dissertations will contain an element of self-conducted research.

Once you know the what and why of your dissertation, you can then begin to plot a clear map towards getting those final answers. Will you be using primary data in your dissertation? What about quantitative analysis of established data? Depending on the form of data you’ll be using, your research will shape up differently. Once you’ve established the what, why, and how of your dissertation, you’ll have a project clearly outlined in your mind. Now, all you need to do is write a title that clearly presents the project! 

Possible Marketing Dissertation Titles

• To understand the style of dissertation title that you need to write, here are some examples. These stretch across all areas of marketing, from digital right down to product marketing.
• The impact of social media marketing on global business development
• How colours influence sales – a study into effective branding
• A strategic analysis of the impact of keyword analysis on search engine optimisation
• The most important factors to consider when creating an online sales platform
• How investment into environmentally conscious branding impacted the sales of online clothing stores: a case study of Zara.

Recently, this dissertation titled ‘ From franchisee experience to customer experience: their effects on franchisee performance ’ received a first-class grade. If you want another high-scoring example, take a look at  this dissertation . The title was ‘A Marketing Enigma: Consumer Brand Engagement with Health and Fitness Brands on Instagram’. It also received a high first. 

Closing Thoughts

Whatever you choose for your marketing dissertation title, just make sure you find it interesting. You’ll perform better if you actually have a passion for what you’re researching. Use these titles as a base, but find one that makes you tick. Next step, onto the writing! If you need any help finding a marketing dissertation title or any other area of your dissertation, i.e., acknowledgements , be sure to get in contact with one of our expert tutors. They’ll be able to talk through your ideas and clarify any points that you need guidance on.  

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Written by: Thomas Babb

Thomas is a PhD candidate at Oxford University. He served as an interviewer and the lead admissions test marker at Oxford, and teaches undergraduate students at Mansfield College and St Hilda’s College. He has ten years’ experience tutoring A-Level and GCSE students across a range of subjects.

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Prize-Winning Thesis and Dissertation Examples

Published on 9 September 2022 by Tegan George . Revised on 6 April 2023.

It can be difficult to know where to start when writing your thesis or dissertation . One way to come up with some ideas or maybe even combat writer’s block is to check out previous work done by other students.

This article collects a list of undergraduate, master’s, and PhD theses and dissertations that have won prizes for their high-quality research.

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Table of contents

Award-winning undergraduate theses, award-winning master’s theses, award-winning ph.d. dissertations.

University : University of Pennsylvania Faculty : History Author : Suchait Kahlon Award : 2021 Hilary Conroy Prize for Best Honors Thesis in World History Title : “Abolition, Africans, and Abstraction: the Influence of the “Noble Savage” on British and French Antislavery Thought, 1787-1807”

University : Columbia University Faculty : History Author : Julien Saint Reiman Award : 2018 Charles A. Beard Senior Thesis Prize Title : “A Starving Man Helping Another Starving Man”: UNRRA, India, and the Genesis of Global Relief, 1943-1947

University: University College London Faculty: Geography Author: Anna Knowles-Smith Award:  2017 Royal Geographical Society Undergraduate Dissertation Prize Title:  Refugees and theatre: an exploration of the basis of self-representation

University: University of Washington Faculty:  Computer Science & Engineering Author: Nick J. Martindell Award: 2014 Best Senior Thesis Award Title:  DCDN: Distributed content delivery for the modern web

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University:  University of Edinburgh Faculty:  Informatics Author:  Christopher Sipola Award:  2018 Social Responsibility & Sustainability Dissertation Prize Title:  Summarizing electricity usage with a neural network

University:  University of Ottawa Faculty:  Education Author:  Matthew Brillinger Award:  2017 Commission on Graduate Studies in the Humanities Prize Title:  Educational Park Planning in Berkeley, California, 1965-1968

University:  University of Ottawa Faculty: Social Sciences Author:  Heather Martin Award:  2015 Joseph De Koninck Prize Title:  An Analysis of Sexual Assault Support Services for Women who have a Developmental Disability

University : University of Ottawa Faculty : Physics Author : Guillaume Thekkadath Award : 2017 Commission on Graduate Studies in the Sciences Prize Title : Joint measurements of complementary properties of quantum systems

University:  London School of Economics Faculty: International Development Author: Lajos Kossuth Award:  2016 Winner of the Prize for Best Overall Performance Title:  Shiny Happy People: A study of the effects income relative to a reference group exerts on life satisfaction

University : Stanford University Faculty : English Author : Nathan Wainstein Award : 2021 Alden Prize Title : “Unformed Art: Bad Writing in the Modernist Novel”

University : University of Massachusetts at Amherst Faculty : Molecular and Cellular Biology Author : Nils Pilotte Award : 2021 Byron Prize for Best Ph.D. Dissertation Title : “Improved Molecular Diagnostics for Soil-Transmitted Molecular Diagnostics for Soil-Transmitted Helminths”

University:  Utrecht University Faculty:  Linguistics Author:  Hans Rutger Bosker Award: 2014 AVT/Anéla Dissertation Prize Title:  The processing and evaluation of fluency in native and non-native speech

University: California Institute of Technology Faculty: Physics Author: Michael P. Mendenhall Award: 2015 Dissertation Award in Nuclear Physics Title: Measurement of the neutron beta decay asymmetry using ultracold neutrons

University:  Stanford University Faculty: Management Science and Engineering Author:  Shayan O. Gharan Award:  Doctoral Dissertation Award 2013 Title:   New Rounding Techniques for the Design and Analysis of Approximation Algorithms

University: University of Minnesota Faculty: Chemical Engineering Author: Eric A. Vandre Award:  2014 Andreas Acrivos Dissertation Award in Fluid Dynamics Title: Onset of Dynamics Wetting Failure: The Mechanics of High-speed Fluid Displacement

University: Erasmus University Rotterdam Faculty: Marketing Author: Ezgi Akpinar Award: McKinsey Marketing Dissertation Award 2014 Title: Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

University: University of Washington Faculty: Computer Science & Engineering Author: Keith N. Snavely Award:  2009 Doctoral Dissertation Award Title: Scene Reconstruction and Visualization from Internet Photo Collections

University:  University of Ottawa Faculty:  Social Work Author:  Susannah Taylor Award: 2018 Joseph De Koninck Prize Title:  Effacing and Obscuring Autonomy: the Effects of Structural Violence on the Transition to Adulthood of Street Involved Youth

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Students in the School of Economics at the University of Nottingham consistently produce work of a very high standard in the form of coursework essays, dissertations, research work and policy articles.

Below are some examples of the excellent work produced by some of our students. The authors have agreed for their work to be made available as examples of good practice.

Undergraduate dissertations

• The Causal Impact of Education on Crime Rates: A Recent US Analysis . Emily Taylor, BSc Hons Economics, 2022
• Does a joint income taxation system for married couples disincentivise the female labour supply? Jodie Gollop, BA Hons Economics with German, 2022
• Conditional cooperation between the young and old and the influence of work experience, charitable giving, and social identity . Rachel Moffat, BSc Hons Economics, 2021
• An Extended Literature Review on the Contribution of Economic Institutions to the Great Divergence in the 19th Century . Jessica Richens, BSc Hons Economics, 2021
• Does difference help make a difference? Examining whether young trustees and female trustees affect charities’ financial performance. Chris Hyland, BSc Hons Economics, 2021

Postgraduate dissertations

• The impact of Covid-19 on the public and health expenditure gradient in mortality in England . Alexander Waller, MSc Economic Development & Policy Analysis, 2022
• Impact of the Child Support Grant on Nutritional Outcomes in South Africa: Is there a ‘pregnancy support’ effect? . Claire Lynam, MSc Development Economics, 2022
• An Empirical Analysis of the Volatility Spillovers between Commodity Markets, Exchange Rates, and the Sovereign CDS Spreads of Commodity Exporters . Alfie Fox-Heaton, MSc Financial Economics, 2022
• The 2005 Atlantic Hurricane Season and Labour Market Transitions . Edward Allenby, MSc Economics, 2022
• The scope of international agreements . Sophia Vaaßen, MSc International Economics, 2022

Thank you to all those students who have agreed to have their work showcased in this way.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Marketing Dissertations and Papers

Recent dissertation titles.

• "Essays on Marketing Strategies in Online Advertising" Lei Zhuang (2022)
• "Automation and Job Replacement in the Eyes of Conservatives and Liberals" Ryan (Tzushuo) Wang (2022) 
• "Strategies to Enhance Consumption Enjoyment through Attention" Jinjie Chen (2021)
• "Subscription in Multi-Product Context" Yilong Liang (2021)
• "Prominent Retailer and Price Search" Ruitong Wang (2020)
• "Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?" Maria Rodas Waters (2019)
• "With Friends Like These: The Negative Impact of Maximizing on Interpersonal Behavior and Perceptions" Nicholas Olson (2018)
• "Empirical Studies on Complementarity and Competition in Products and Business Relationships" Shaojun (Marco) Qin (2018)
• "Optimal Marketing Strategies with Reference-Dependent Preferences" Zuhui Xiao (2018)

Recent Graduate Placements 

• Lei Zhuang, 2022, Fudan University 
• Ryan (Tzushuo) Wang, 2022, University of Wisconsin - La Crosse
• Jinjie (J.J.) Chen, 2021, City University of Hong Kong
• Yilong Liang, 2021, University of Science and Technology of China
• Ruitong Wang, 2020, Tongji University
• Nicholas Olson, 2019, Texas A&M University 
• Maria Rodas, 2019, University of Southern California
• Marco Qin, 2018, Temple University 
• Zuhui Xiao, 2018, University of Wisconsin - Milwaukee

Student Publications and Presentations by year

• "A Moth to a Flame? Implicit Social Connection Inoculates Conspiracy Theorists against COVID-19 Misinformation,” 2023, Current Research in Ecological and Social Psychology, Murray, Sandra, Ji Xia, Veronica Lamarche, Mark Seery, Jim McNulty, Dale Griffin, Deborah Ward, Han Young Jung , Lindsey Hicks, and David DuBois
• "Do Voting and Election Outcomes Predict Changes in Conspiracy Beliefs? Evidence from Two High-Profile U.S. Elections," 2022, Journal of experimental Social Psychology, 103 (November), Sangmin Kim, Olga Stavrova, Kathleen D. Vohs 
• “‘You Will See an Ad’: Prompting Online Ads to Make Them Less Interruptive,” 2022, Association for Consumer Research Conference, Sangmin Kim
• “Prosocial Behavior,” 2022, Association for Consumer Research Conference, Han Young Jung , and Joseph Redden.
• “Reducing COVID vaccine hesitancy by inducing a comparative mindset,” 2022, Vaccine , 40(52), 7547-7558, Xianyu Hao (Bonnie), Mayank Anand, Tzushuo (Ryan) Wang, and Akshay R. Rao
• “Do People Gain Similar Well-Being Benefits from Prosocial Behavior? The Impact of Political Partisanship on Well-Being Benefits Gained from Volunteering versus Donating”, 2022, Association of Consumer Research, Xianyu Hao and Akshay Rao
• “User Engagement on Digital Media Platforms: The Dynamic Interplay between Discovery and Consumption," 2022, 44th ISMS Marketing Science Conference, Xie Qi
• "Unsubstantiated Product Claims: Implications for Consumer Choice and Welfare", 2021, Haring Symposium, Qi Xie
• "Seeking Shelter in an Electoral Storm: When Threatening Political Reality Strengthens Family Relationship Bonds", 2021, Social Psychological and Personality Science, Han Young Jung with S. Murray, V. Lamarche, M. Seery, T. Saltsman, D. Dubois and D. Griffin
• "How to Extract Meaning and Happiness from Experiences as Ends versus Means", 2021, Society for Consumer Psychology, Hankyul Bae with K. Vohs
• "Behavior-Based Pricing under Data Protection Regulation Policy", 2021, INFORMS Marketing Science Conference, Yunhyoun Kim with T. Cui and Y. Zhu
• "Strategic Opacity in Crowdsourced Quality Evaluation Policies", 2020, Marketing Science Conference, 2021, POMS, Qi Xie with L. Xu and G. Burtch
• "Referral Learning and Inventory Decisions in Social Networks", 2020, POMS, 2021 MSOM Annual Meeting, Yuanchen Su with G. Kong and A. Mani
• "Not all Experiences are CreatedEqual: Experiences as Ends (vs. Means) are happier and More Meaningful”, 2020, Association for Consumer Research, Hankyul Bae with K. Vohs
• "Rating Service Professionals First Reduces Tip Amount in Sequential Decisions". 2020, Society for Consumer Psychology Numerical Markets Conference, Jinji Chen with A.J. Xu and A. Rodas
• "Do Happiness and Meaning in Life Uniquely Predict Consumer Well-Being?", 2020, Association of Consumer Research, Xianyu (Bonnie) Hao with K. Vohs
• "Psychological Pathways Linking Income Inequality in Adolescence to Well-Being in Adulthood", 2020, Self and Identity, Han Young Jung with L. Park, K. Schultz Lee, D. Ward, K. Naragon-Gainey, P. Piff and A. Whillans
• "Social Listening with Competition", 2020, Haring Symposium, INFORMS Marketing Science Conference, Yuanchen Su with Y. Zhu and A. Dukes
• "Can the Public be Educated about Constituents in Smokeless Tobacco? A 3-Wave Randomized Controlled Trial", 2020, Nicotine & Tobacco Research, TzuShuo Wang with B. Loken, E. Borgida, M. Madzelan, A. Williams, I. Stepanova and D. Hatsukami
• "Can't Buy Me Love (or Friendship): Social Consequences of Financially Contingent Self Worth", 2020, Personality and Social Psychology Bulletin, Han Young Jung with D. Ward, L. Park, A. Whillans and K. Naragon-Gainey
• "The Social-Safety System: Fortifying Relationships in the Face of the Unforeseeable", 2020, Journal of Personality and Social Psychology (forthcoming), Han Young Jung with S. Murray, V. Lamarche, M. Seery, C. Brinkman and D. Griffin
• "Switching Costs: How Clustering Attenuates Hedonic Decline", 2019, Association for Consumer Research Conference, Jinjie Chen with J. Redden
• "The Professor X Effect - Does Disability Allude to Competence", 2019, Association for Consumer Research Conference, Jinjie Chen and TzuShuo Wang with A. Xu
• "Social Sharing with Competition", 2019, INFORMS Marketing Science Conference, MSOM Annual Meeting, Yuanchen Su
• "Shop Cheap and Look Good: A Signaling Framework", 2019, Association for Consumer Research, TzuShuo Wang with J. Stoner, B. Loken and S. Min
• "What Fake News are Shared by Whom and Why?", 2019, Association for Consumer Research, TzuShuo Wang with H. Han, H. Euh and A. Rao
• “When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases", 2019, Society for Consumer Psychology & Association for Consumer Research, Nicholas Olson with R. Ahluwalia
• "Shop Cheap and Look Good: A Signaling Framework", 2019, Association for Consumer Research, TzuShuo Wang with J. Stoner, B. Loken, S. Min
• "The Professor X Effect – Do People with Disability Achieve Higher?", 2019, Association for Consumer Research, Tzushuo Wang with H. Han, H. Euh, A. Rao
• "The Variation of Preference Stability in Decision-Making across Gain and Loss Domains", 2019, Association for Consumer Research, TzuShuo Wang with J. Kim, G. Wang, A. Rao, R. Rao
• "Appreciation of Creativity: Unintended Consequences of Thematic versus Taxonomic Product Organization", 2019, Society for Consumer Psychology, Tzushuo Wang with A. Xu, J. Meyers-Levy, B. Loken
• "Life History and Perceptions of Risk", 2019, Society for Personality and Social Psychology, Tzushuo Wang with C. Fleck, v. Griskevicius, J. Simpson
• "The Secrecy Effect: Secret Consumption Polarizes Product Evaluations", 2018, Association of Consumer Research Conference, Maria Rodas
•  "Generosity Without Borders: The Interactive Effect of Spatial Distance and Donation Goals on Charitable Giving", 2018, Association of Consumer Research Conference, Maria Rodas
• "Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences," 2017, Journal of Consumer Research, 44(1), 44-61, Nicholas Olson with C. Torelli, R. Ahluwalia, S.Y.Y Cheng, and J. Stoner
• "A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals", 2017, Journal of Consumer Psychology, Maria Rodas with R. Ahluwalia and N. Olson
• "Tightness-Looseness: Implications for Consumer and Branding Research," 2017, Journal of Consumer Psychology, Maria Rodas with C. J. Torelli
• "Conforming Conservatives: How Salient Social Identities Can Increase Donations" 2017, Journal of Consumer Psychology, Maria Rodas with A. M. Kaikati, C. J. Torelli, and K. P. Winterich
• "The Maximizing Contradiction: Impact of Seeking the Best on Getting the Best," 2017, Society of Consumer Psychology, Nicholas Olson with R. Ahluwalia
• "The Cultural Meaning of Brands", 2017, Foundations and Trends in Marketing, Maria Rodas with C. J. Torelli and J. L. Stoner
• "Re-constructing Opportunism and Trust: A Reference-Dependence Approach," 2017, INFORMS Marketing Science Conference, Zuhui Xiao
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The Evening

Harris unveiled her economic agenda.

Also, Russia closed in on a key city in eastern Ukraine. Here’s the latest at the end of Friday.

By Matthew Cullen

In her first major policy speech since launching her campaign for president, Kamala Harris today explained the core of her economic agenda and argued that she would protect the middle class for generations. She promised to fight big corporations and bring down the costs of food, housing and raising children. A centerpiece of her economic pitch is a new federal ban on price gouging on groceries .

Her newly unveiled economic plan mostly builds on policies embraced by President Biden, and wasn’t super-detailed, outside of a few policies.

The economy, and especially inflation, remain a top concern among voters, and polls suggest Donald Trump holds an edge on the issue. But Harris’s speech demonstrated her ease at explaining policy matters, especially compared to President Biden.

Harris delivered the speech in North Carolina, a state that Democrats believe she could potentially win , despite it not voting for a Democratic presidential candidate since 2008.

Here’s what else to know:

Trump brought in Tulsi Gabbard , the former Democratic presidential candidate, to help prepare him for the debates. Harris’s debate team has someone playing the role of Trump .

Tim Walz, Harris’s running mate, has faced criticism over Minnesota’s law on free tampons in schools. Here’s what it actually does .

Trump described the Presidential Medal of Freedom as being “much better” than the Medal of Honor , because service members who receive the honor are often severely wounded or dead.

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