research articles on strategic marketing

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

• Pew Research Center
• McKinley Global Institute
• Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

Don't forget to share this post!

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How Brands are ‘Winning’ Olympic Gold

Poole College expert Tom Byrnes explains how brands are engaging with audiences during one of the world’s most-watched events.

As the world embraces the excitement of the Olympic Games, the stakes are high not just for the athletes, but also for the brands that invest heavily in this global spectacle. Companies pour billions into sponsoring athletes, national teams and the games themselves, all in the hopes of capturing the world’s attention and reaping returns on their investments. 

But how much do these brands really invest, and what do they expect in return? 

NBCUniversal has already announced it will deliver the highest Olympic and Paralympic advertising revenue in history for Paris 2024, which is expected to surpass $1.25 billion. The company has secured more advertisers than Rio and Tokyo combined, with over 70% of Paris advertisers being new and nearly half a billion dollars coming from first-time sponsors. Additionally, digital ad revenue has more than doubled compared to Tokyo, setting a record high. 

According to an article from MediaCat and James English, managing partner at global sports and entertainment agency Fuse, the Paris 2024 Olympic and Paralympic Games offer a unique chance for brands to tap into the global excitement. Unlike the largely empty stadiums of Tokyo 2020 and Beijing 2022 due to COVID-19, Paris 2024 marks a return to normalcy for the world’s biggest sporting event. The Olympics and Paralympics are not only major competitions but also significant cultural events that attract international attention. Fans from around the globe will watch and engage with moments of national pride and human endurance. Brands that effectively leverage these events and integrate sports sponsorship into their campaigns will benefit from both short-term and long-term business gains.

When it comes to advertising and sponsorships, brands have three main objectives: 

• Awareness 
• Persuasion 

And they look at several factors when deciding to invest in the Olympics, including:

• Viewership 
• Relevance to their target market and audience
• The brand’s alignment to what they are sponsoring or promoting

This makes Olympic involvement distinct from other marketing strategies, as the Olympic audience provides a unique demographic that brands might not reach as effectively through other channels. The Olympic Games are among the few global events capable of drawing a diverse audience to sports they might not typically watch. Research with System1 , a creative effectiveness platform, has shown that sports sponsorship in brand activations generates stronger feelings of happiness compared to traditional brand-led advertising. Since happiness is a key emotional driver of purchasing decisions, this positive response can lead to increased market share for brands.

Conducting market research and surveys before and after the Olympic Games is crucial for measuring return on investment (ROI). By establishing baseline metrics for brand awareness and perception before the event, and then evaluating changes, brands can gauge the Games’ impact on visibility and consumer attitudes. That allows brands to link shifts in brand recognition and sentiment to financial performance, such as increased sales and market share.

Also, by tracking digital and social media metrics such as engagement, reach, and conversion rates, brands can evaluate their digital marketing impact. Likes, comments, and other forms of digital engagement show how well content connects with the audience, while reach measures the visibility of the brand’s message across platforms. Conversion rates reveal how effectively these digital efforts lead to desired actions, such as purchases or signups.

What should brands do to maximize their ROI through Olympic sponsorship and ad spend? Be strategic and do their homework. 

This preparation minimizes the risk of wasted resources, avoids misalignment with the event, and maximizes the potential for increased brand visibility, positive sentiment, and ultimately, financial gains.

Tom Byrnes is a senior lecturer in marketing in the department of business management.

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Social Media Marketing Strategy Tips For 2024

Published: Aug 15, 2024, 8:25am

Table of Contents

What is social media marketing, why social media marketing is important, 11 tips to build your social media marketing strategy, bottom line, frequently asked questions (faqs).

Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced “Facebook Flyers Pro” in 2007. Since then, it has revolutionized the marketing landscape by allowing companies to reach an unprecedented amount of potential customers worldwide.

But how exactly do businesses harness the power of the 5 billion-plus people using social media? In this article, we will dive into what exactly social media marketing is, why it is important and provide tips for you to up your social media marketing strategy in 2024.

Social media marketing is all about using social media platforms such as Facebook, Instagram, X and TikTok to chat with your audience, get your brand recognized and increase sales. It involves creating posts, images and videos that your audience will love, interact with and share. This method capitalizes on the interactive nature of social media to foster engagement, allow businesses to showcase their products and build a community around their brand. Creating an effective social media marketing campaign requires setting clear objectives, choosing the right social media platform or platforms, using analytics tools to track performance and adjusting strategies accordingly.

Traditional marketing methods such as print ads, television commercials and billboards often hoped to grab interested customers from a broad reach. The digital age of social media marketing has ushered in an era of personalization and precision targeting. Social media allows businesses to gather insights into user behavior, preferences, disinterests and online activities. Marketers can then create social media campaigns that target the direct audience that they want to attract. This new level of personalization has transformed the way businesses interact with their audiences.

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Social media marketing is a game-changer for businesses because it allows you to reach so many people around the world in real time. It is no wonder why so many businesses have ditched old-school marketing strategies such as billboards or radio spots in exchange for comprehensive social media campaigns. Some of the biggest advantages of social media marketing include:

• Increase brand awareness: You can expand your brand’s awareness by consistently posting on social media sites. This is especially useful for small or new businesses to be able to introduce themselves and their business personality to a new audience.
• Drive traffic: Creating intriguing content with compelling calls to action can drive followers to visit your website. You can funnel users directly from your social media platform to your website by including tailored links in your posts, stories or reels. For example, promoting a new blog post on X with a “Read Now” button can bring followers onto your site.
• Generate leads: Social media platforms provide tools for lead generation such as Instagram’s “Swipe Up” feature or LinkedIn’s lead-generation forms. Let’s say you’ve launched a new e-book. You can gather new leads to expand your email list by advertising the e-book on Facebook and attaching a direct download link in exchange for an email address.
• Real-time discovery of industry trends: Social media serves as a live feed for market patterns and trends. You can capitalize on viral topics by watching trending hashtags or popular discussion points within your industry.
• Cost-effective: In comparison to traditional marketing channels such as print or TV ads, social media marketing offers ways to publicize your product without spending a fortune. Social media marketing can be completely free if you do not have a marketing budget. You can, however, leverage your reach through sponsored content or ads on platforms such as Facebook, Instagram and LinkedIn.
• Humanize your brand: Consumers appreciate brands with authentic personalities. You can create a relatable brand by sharing “behind-the-scenes” content or telling your company’s story through posts or stories. For example, Patagonia regularly shares posts highlighting its commitment to environmental conservation, which strongly resonates with its customer base.

At first glance, social media marketing might appear straightforward, but to truly make an impact it requires more than just a few posts online every now and again. Along with any successful marketing strategy, it involves meticulous planning, consistent content creation, thorough analysis and strategic adjustments. Here are 12 tips on building a comprehensive social media marketing strategy to help you harness the full potential of social media for your business.

• Set S.M.A.R.T., relevant goals: Before starting your social media marketing strategy, make sure to set S.M.A.R.T. goals. S.M.A.R.T. stands for specific, measurable, achievable, relevant and time-bound. Begin by outlining clear, actionable goals using this criterion. For instance, instead of vaguely aiming to “increase sales,” strive to “increase sales by 15% over the next quarter through social media referral traffic.” This will provide a precise path for your strategy.In addition, set goals that are relevant to your business. Do you want to increase brand awareness? Do you want to increase your social media footprint? Do you want to drive traffic to your website? Reach, impressions and engagement rate are among the 13 essential social media metrics to measure in 2024 . Make sure the goals you set are relevant to your business’s objectives.
• Identify target audience: Before you begin, it is important to know who you are talking to. Create a sketch of your ideal customer. Describe their demographic traits including age, location and gender as well as psychographic traits such as interests, problems and values. If you deal in luxury watches, your audience likely consists of older, affluent individuals with an interest in style and status. Or if you have a boutique yoga studio, your ideal audience is probably a woman between 25 and 50 who prioritizes health and wellness.
• Choose the right platforms: The big seven social media platforms are Facebook, X, Instagram, TikTok, YouTube, Pinterest and LinkedIn. Each platform attracts a different type of audience. Analyze where your core audience spends the most time online and target those platforms. For example, if your brand caters to professionals or B2B clients, LinkedIn may prove more beneficial than TikTok.
• Create valuable content: Never publish content just to post something. Always create content that your audience will find beneficial. Aim to inform, engage or inspire. For a fitness brand, this might include workout tips, healthy recipes or motivational posts. In addition, it is a good idea to occasionally incorporate interactive elements such as Q&As, polls or challenges to engage your audience actively and foster a sense of community.
• Consistent branding: Maintain uniform design elements such as logo and brand colors and voice, whether it is formal or casual across platforms. This consistency will help with brand recognition.
• Use visual content: As the old saying goes, a picture is with a thousand words. Make use of visuals—photos, infographics or videos—to increase engagement. Leverage visual storytelling in order to convey your brand’s personality. For example, a bakery might post mouthwatering photos of its cupcakes or a step-by-step video tutorial on dough kneading. Additionally, incorporating user-generated content such as customer photos or reviews can add authenticity to your feed.
• Automate scheduling: Use social media management tools to schedule posts in advance. Not only will this help you save time, it will also ensure your content is delivered on a consistent basis. A regular posting schedule helps keep your brand’s presence fresh in the minds of your audience. Buffer, Hootsuite and Zoho Social are three of the best social media management software platforms on the market.
• Engage actively: Join conversations and reply promptly to comments. Don’t be afraid to show a human side to your interactions. Chipotle, for instance, has more than 30 million followers on social media. The company is renowned for its witty, engaging responses in its social media interactions.
• Collaborate with influencers: Partner with relevant influencers to get your brand in front of new eyes. Collaborating with these partners can help you tap into specific communities and boost your credibility by leveraging the trust they’ve established with their followers. A children’s clothing brand might collaborate with parenting bloggers while a new restaurant might collaborate with a local food blogger.
• Analyze and adapt: Use analytics tools to track your performance. If Instagram Stories drive more engagement than regular posts, for instance, shift your focus accordingly. This data-driven approach allows you to understand your audience better so you can tailor your strategy for maximum impact.
• Monitor trends: Social media trends evolve rapidly. Keeping up to date can unlock new avenues—be it new features such as Instagram Reels or trends such as the sustainability movement—to align your strategy with broader user behavior. Adapting to the latest trend helps keep you relevant and can even open doors to innovative methods of customer engagement and user-generated content.

Since its inception in the early 2000s, social media has revolutionized the marketing landscape by offering businesses an unprecedented ability to reach audiences, prioritize personalization and build real-time connections between brands and consumers. It helps businesses ramp up brand visibility, drives traffic, pulls in potential leads and catches the wave of trending topics—all while being budget-friendly. If your business wants to ride the social media wave, you should focus on creating clear and achievable goals, targeting your ideal audience and creating valuable content. Mix in some smart scheduling tools, actively engage with your followers and use analytics to continually fine-tune your strategies and you can significantly amplify your brand’s online impact.

What are the five Ps of social media marketing?

The five Ps of marketing—Product, Price, Promotion, Place and People—form the cornerstone of marketing strategies. “Product” refers to what a company sells, whether it is tangible goods or intangible services. “Price” is the cost consumers are willing to pay. “Promotion” is all communicative tactics used including advertising, PR or social media engagement. “Place” is the channels or physical locations where the product or service is sold. “People” refers to everyone involved in the business including customers, employees, vendors and partners.

What are the seven Cs of social media marketing?

The seven Cs of social media marketing are the guiding principles for building a robust social media marketing plan. They include “Community,” referring to the group of people your brand brings together, while “Collaboration” and “Communication” refer to the value of working alongside users and other brands to collaborate and share valuable insights. “Constraints” acknowledge the limitations that social media platforms can present to marketers. “Connectivity” and “Channels” focus on establishing a seamless link between social media platforms and choosing the right mediums to reach your target audience. “Content” is central to attracting an audience through relevant, engaging and high-quality content.

What is the golden rule of social media marketing?

The golden rule of social media marketing is to foster genuine interactions that build trust and community. Crafting content that initiates conversations enables brands to spark conversations and build a community. This strategy emphasizes authentic connection with the audience to help brands achieve enduring marketing success through active participation.

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Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm and an e-commerce venture. These experiences enriched her understanding of small business management and marketing strategies. Today, she channels this first-hand knowledge into her articles for Forbes Advisor.

Investors are missing gains by passing on the market's least-loved stocks, investing legend Rob Arnott says

• Stocks kicked off the top indexes tend to outperform, Research Affiliates wrote.
• A portfolio of stocks booted from indexes would make an investor 74 times wealthier between 1991 and 2023, the research said.
• Authors Rob Arnott and Forrest Henslee announced the creation of NIXT, a fund that tracks deletions.

Stocks kicked off top indexes could offer surprisingly lucrative returns for investors willing to bet on them, according to new from Research Affiliates .

The firm's founder and investing legend Rob Arnott and vice president Forrest Henslee wrote that stocks dropped by an index outperform for at least five years with remarkable persistence. After being deleted from an index, nixed stocks can outdo the market by an average of 5% a year.

"Absent fees, taxes, spending, and other charges, an investor in a broad deletions portfolio for the five post-deletion years would be 74-times wealthier at year-end 2023 than in January 1991," the authors wrote. "Only a Nasdaq-100 investor would fare as well, albeit with higher volatility and the harrowing drawdown of the dot-com crash."

To test this thesis in the decades ahead, Research Affiliates announced the release of the NIXT index. The fund will buy rejected stocks and hold them through the five-year timeframe.

So what is it about these unloved stocks that generates such consistent outperformance?

When an index decides to remove an asset, it's essentially creating excessive selling momentum, Arnott wrote.

"Deletions experience massive selling pressure since index fund investors must unload their shares; as a result, the market clearing prices of dumped stocks are often much lower than what they would have attracted before the deletion decision," the note said. "This sets the stage for an impressive rebound."

Meanwhile, the authors found that firms that replace nixed companies on an index have much less to brag about.

Replacements will often underperform modestly in the subsequent year on average, the research said. For instance, S&P 500 additions lagged the market by 1%-2% from 1990 to 2020.

Now is also an opportune time to consider a deletions portfolio, as these names could achieve further outperformance in the coming decade, Arnott said. That's as the current growth-dominated bull market will eventually peter out, he argued, allowing small caps and value stocks to climb higher.

• Main content

Strategic marketing, marketing strategy and market strategy

• Theory/Conceptual
• Published: 27 November 2015
• Volume 5 , pages 78–90, ( 2015 )

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• Rajan Varadarajan 1  

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In the lead article of this issue, Hunt ( 2015 ) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010 ). Hunt notes that R-A theory and its three foundational strategies, and the sixteen foundational premises of marketing strategy complement each other in securing the theoretical foundations of the field of strategic marketing. Building on Hunt’s article, this commentary provides additional insights into issues fundamental to the field of strategic marketing and R-A theory, and the foundational premises of marketing strategy and R-A theory. The commentary also provides a retrospective and prospective discussion of the domain of strategic marketing, definition of marketing strategy, issues fundamental to the field of strategic marketing, and the foundational premises of marketing strategy that I had proposed in my above referenced article. In the context of theory development, empirical research and organization of the cumulative body of knowledge in the field of strategic marketing, I highlight the conceptual distinction between marketing strategy and market strategy.

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The theoretical foundations of strategic marketing and marketing strategy: foundational premises, r-a theory, three fundamental strategies, and societal welfare.

The past, present, and future of marketing strategy

Commentary on shelby hunt’s “the theoretical foundations of strategic marketing and marketing strategy: foundational premises, r-a theory, three fundamental strategies, and societal welfare”, explore related subjects.

• Artificial Intelligence

See Hunt ( 2012 ) for an insightful retrospective on six key events/experiences that influenced the development of the structure, foundational premises, and models of the resource-advantage theory (R-A theory) of competition.

An encouraging sign of the receptivity of the marketing academic community to the use of the term strategic marketing to refer to the field is a recent call for papers for a special issue of the European Journal of Marketing titled, “Strategic Marketing: New Horizons in Theory and Research.” See: http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=6007#sthash.b7Cg

Although the second column of Table 1 is discussed in the section titled, “A Retrospective,” it is a recent addition to an earlier version of the table (a single column table), and was developed after being invited by the editor of the AMS Review to submit a commentary on Hunt’s ( 2015 ) article. The second column provides corroborating evidence in support of, “What explains (marketing) behavior?” and “What explains performance?” as issues fundamental to strategic marketing.

The use of the terms “crucial choices” and “crucial decisions” in reference to a firm’s strategic marketing decisions in this paper and in Varadarajan ( 2010 ) draws on Day’s ( 1984 , p. 3) discussion concerning the strategic role of marketing in organizations. He notes: “As a general management responsibility, marketing embraces the interpretations of the environment and the crucial choices of customers to serve, competitors to challenge, and the product characteristics with which the business will compete.”

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Varadarajan, R. Strategic marketing, marketing strategy and market strategy. AMS Rev 5 , 78–90 (2015). https://doi.org/10.1007/s13162-015-0073-9

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Received : 04 October 2015

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Published : 27 November 2015

Issue Date : December 2015

DOI : https://doi.org/10.1007/s13162-015-0073-9

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Invesco Global Strategic Income Fund Q2 2024 Review

• The fund outperformed its benchmark for the quarter.
• Income levels in global fixed income markets are attractive, in our view, particularly in emerging markets.
• We believe improving global growth and loosening financial conditions across developed and emerging markets will benefit global fixed income.

Key takeaways

• The fund outperformed its benchmark for the quarter. The fund’s interest rate and credit exposure added to relative return, while foreign currency exposure detracted.
• Income levels in global fixed income markets are attractive, in our view, particularly in emerging markets where nominal and real interest rates have remained elevated and inflation has generally continued to fall.
• We believe improving global growth and loosening financial conditions across developed and emerging markets will benefit global fixed income. We anticipate the US dollar could begin to weaken if and when the US Federal Reserve (Fed) begins cutting interest rates.

Manager perspective and outlook

Global economic growth broadened in the second quarter, with some divergence. US economic resilience continued, though down from a higher level. Eurozone growth improved from a lower base and some emerging countries (such as India), in our view, really shined.

Select developed market central banks, including the European Central Bank, made their first interest rate cuts, as disinflation resumed after a first quarter setback. The Fed and the Bank of England remained on hold, but signaled easing in the second half.

Disinflation continued in emerging markets, though slower and more varied across countries. Central banks in Latin America and Central and Eastern Europe continued to ease policy rates, while Asian central banks stayed on hold. Elections may be pivotal market drivers this year, with approximately 76 nations holding elections in 2024. While most have had limited effect thus far, we have been starting to see implications of policy uncertainty in certain countries. The US dollar remained rangebound, ending the quarter up 1.4%. We think the dollar could begin to weaken this year if and when the Fed begins cutting rates. Overall, we maintain a constructive outlook for global fixed income, led by emerging markets. Robust income levels and attractive interest rate differentials versus developed markets, in our view, offer income generation; individual country dynamics offer compelling total return opportunities.

Portfolio positioning

During the quarter, we reduced the fund’s foreign currency exposure, primarily by decreasing exposure to the Chinese Yuan and Indonesian Rupiah, while increasing exposure to the Euro. We increased duration exposure, primarily by reducing the underweight in developed markets. Credit exposure increased for the quarter, mainly due to an increase in Agency mortgages.

In line with our expectations, global economic growth has remained resilient while disinflation has generally continued. In emerging markets, central banks generally continued to cut rates in the second quarter, but largely maintained a bias toward restrictive monetary policy. Going forward, we believe the beginning of the Fed easing cycle is approaching and expect that emerging market central banks will be able to focus more on the domestic dynamics driving their monetary policies, after their focus on external shocks in the first half of 2024.

With US inflation data moderating and the labor market softening, market expectations have been building for a Fed rate cut in September. We still expect two Fed rate cuts this year, which should, in our view, be tailwinds for global markets, particularly emerging markets whose economies have been enjoying solid growth and low(er) inflation. In addition, we anticipate the US dollar could start to weaken if and when the Fed begins cutting interest rates.

Overall, we expect a favorable environment for global fixed income in the second half of 2024, led by emerging markets. Varying inflation and growth dynamics across different economies create, in our view, interesting opportunities. In certain countries, political (judicial independence in Mexico) and fiscal (Brazil) developments have been redirecting the attention of market participants beyond economic fundamentals, which has been keeping monetary policy normalization relatively gradual. Going forward, we expect greater variation in interest rates due to domestic policies rather than foreignexchange rates. We believe exchange rates will be more influenced by the US dollar trajectory.

As an active manager, we see a promising opportunity set to capitalize on. We believe income generation remains attractive, while diverging individual country dynamics offer compelling total return opportunities.

Top countries (% of total net assets)

Performance highlights

The fund’s Class A shares at net asset value (NAV) outperformed its benchmark for the quarter. The fund’s interest rate positioning and credit exposure added to relative return while foreign currency exposure detracted from relative return. The top contributors to relative return were credit exposure in the European Union, interest rate positioning in the US and positioning in the Japanese Yen. The largest detractors were positioning in the Brazilian Real, Mexican Peso and Argentinian Peso.

Contributors to performance

• Credit exposure in the European Union
• Interest rate positioning in the US
• Positioning in the Japanese Yen

Detractors from performance

• Positioning in the Brazilian Real
• Positioning in the Mexican Peso
• Positioning in the Argentinian Peso

Top/bottom rates relative returns

Top/bottom FX rates relative returns

Top/bottom credit relative returns

Standardized performance (%) as of June 30, 2024

Original Post

Editor's Note: The summary bullets for this article were chosen by Seeking Alpha editors.

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