x2
x3
Food and Drink projects provide new recipes for crafting foods and both alcoholic and non-alcoholic drinks. It has at least 16 projects.
Project Name | Prerequisite | Required Skills | Materials Required | Description |
---|---|---|---|---|
Old Earth Cuisine 1 | None | None | Bread x3 Red Meat x2 Cheese x2 | Discover how to prepare a Reuben and Meatloaf at a Cooking Station. |
Old Earth Cuisine 2 | Old Earth Cuisine 1 | Gastronomy Rank 1 | Spice x5 Cheese x5 Egg x5 Butter x5 Poultry x5 | Discover how to prepare Carbonara, Chicken Marsala, and Latkes at a Cooking Station. |
Old Earth Cuisine 3 | Old Earth Cuisine 2 | Gastronomy Rank 2 | Spice x10 Nutrient x20 Beer x10 Poultry x10 Dairy x10 Egg x10 | Discover how to prepare a Barbacoa Wrap, Chapaguri, and Chicken Tikka at a Cooking Station. |
Beverage Development 1 | None | None | Spice x2 Fiber x3 Water x3 | Discover how to prepare Alien Tonic, Yellow Giant Splash, and Boba Alien Tea at a Cooking Station. |
Beverage Development 2 | Beverage Development 1 | Gastronomy Rank 1 | Aromatic x5 Benzene x5 Spice x5 Metabolic Agent x10 Tranquilitea Sunray x5 | Discover how to prepare an Alien Energy Drink and Sunray Tonic at a Cooking Station. |
Mixology 1 | None | None | Aromatic x2 Alkanes x2 Spice x3 | Discover how to prepare Alien Liquor at a Cooking Station. |
Mixology 2 | Mixology 1 | Gastronomy Rank 1 | Aromatic x10 Spice x10 Liquor x5 Can-Uck! Poutine x5 | Discover how to prepare Colonel's Choice and Lumberjack Julep at a Cooking Station. |
Outpost Development projects provide new recipes for crafting resource fabricators and extractors, furniture and decorations, power systems, flora and fauna management, outpost defenses, and other outpost-related items. It has at least 20 projects.
Project Name | Skills | Materials | Description |
---|---|---|---|
Manufacturing 1 | Requires no trained skills | 2, 3, 3, 3 | |
Manufacturing 2 | at level 1 | 10, 5, 30, 30, 20, 20, 10 | |
Manufacturing 3 | Requires at level 2 | 20, 10, 5, 30, 40, 30, 30, 10 | |
Resource Extraction 1 | Requires at level 1 | 5, 8, 10, 30, 20, 10 | |
Resource Extraction 2 | Requires at level 2 | 5, 8, 20, 40, 20, 20 | |
Decoration 1 | Requires no trained skills | Materials: 3, 3, 2 | |
Decoration 2 | Requires at level 1 | 10, 10, 10, 10, 10 | |
Decoration 3 | Requires at level 2 | 30, 30, 20, 20, 30, 5 | |
Horticulture 1 | Requires and at level 1 | 8, 10, 10, 10, 10 | |
Horticulture 2 | Requires at level 2 and at level 1 | 10, 20, 20, 30, 30, 10 | |
Domestication 1 | Requires and at level 1 | 5, 10, 30, 30, 10 | |
Domestication 2 | Requires at level 2 and at level 1 | 8, 20, 40, 30, 30, 10 | |
Power Generation 1 | Requires at level 1 | 10, 8, 10, 30, 20, 10 | |
Power Generation 2 | Requires at level 2 | 23, 5, 3, 3, 20, 30, 30 | |
Power Generation 3 | Requires at level 3 | 10, 10, 10, 10, 8, 5, 5, 30, 30 | |
Power Generation 4 | Requires at level 3 and at level 1 | 8, 30, 20, 10, 10, 5, 10, 40, 50 | |
Robots 1 | Requires no trained skills | 2, 3, 3 | |
Robots 2 | Requires at level 1 | 8, 30, 8, 30, 30, 30, 10 | |
Outpost Defense 1 | Requires at level 2 | 8, 3, 30, 10, 5, 5 | |
Outpost Defense 2 | Requires at level 3 | 8, 3, 3, 30, 40, 10, 10 |
Equipment projects provide new recipes for enhancements (mods) to Equipment, including Helmets, Spacesuits, and Packs. It has at least 9 projects.
Project Name | Skills | Materials | Description |
---|---|---|---|
Helmet Mods 1 | Requires no trained skills | 3, 3, 3 | |
Helmet Mods 2 | Requires at level 1 | 5, 5, 8, 10, 10 | |
Helmet Mods 3 | Requires at level 2 | 8, 5, 8, 10, 30, 10 | |
Spacesuit Mods 1 | Requires at level 1 | 8, 5, 5 | |
Spacesuit Mods 2 | Requires at level 2 | 5, 5, 10, 10, 10 | |
Spacesuit Mods 3 | Requires at level 3 | Materials: 8, 5, 8 10, 30, 20 | |
Pack Mods 1 | Requires at level 1 | 5, 8, 10, 10 | |
Pack Mods 2 | Requires at level 2 | 5, 10, 10, 8, 10 | |
Pack Mods 3 | Requires at level 3 and at level 1 | 10, 20, 10, 20, 10, 20 |
Weaponry projects provide new recipes for enhancements (mods) to Weapons. It has at least 19 projects.
Project Name | Skills | Materials |
---|---|---|
Barrel Mods 1 | None | 20, 20, 10 |
Barrel Mods 2 | 1 | 5, 10, 5 |
Grip and Stock Mods 1 | None | 3, 3, 3 |
Grip and Stock Mods 2 | 1 | 8, 5, 10 |
Grip and Stock Mods 3 | 2 | 10, 10, 20 |
Optic and Laser Mods 1 | None | 3, 2, 3 |
Optic and Laser Mods 2 | 1 | 8, 8, 10, 8 |
Optic and Laser Mods 3 | 2 | 10, 20, 20, 20 |
Muzzle Mods 1 | 1 | 5, 10, 5 |
Muzzle Mods 2 | 2 | 8, 10, 10, 10 |
Muzzle Mods 3 | 3, 1 | 10, 10, 17, 10, 20 |
Magazine and Battery Mods 1 | 2 | 5, 8, 5 |
Magazine and Battery Mods 2 | 3 | 8, 8, 10, 20, 10 |
Magazine and Battery Mods 3 | 3, 1 | 8, 20, 17, 30, 17 |
Internal Mods 1 | 2 | 5, 8, 10, 10 |
Internal Mods 2 | 3 | 8, 8, 10, 10, 10 |
Internal Mods 3 | 4 | 2, 10, 20, 10, 20, 10 |
Receiver Mods 1 | 3 | 5, 3, 10, 30, 10 |
Receiver Mods 2 | 4 | 7, 4, 17, 17, 17 |
Personal tools.
Rank | Challenge |
---|---|
Resources required to craft items and complete research projects is reduced by 10%. | |
Resources required to craft items and complete research projects is reduced by 20%. | Craft 5 unique food, drinks, drugs, weapon mods, or equipment mods. |
Resources required to craft items and complete research projects is reduced by 40%. | Craft 10 unique food, drinks, drugs, weapon mods, or equipment mods. |
Sudden developments during research are twice as common. Resources required to craft items and complete research projects is reduced by 60%. | Craft 15 unique food, drinks, drugs, weapon mods, or equipment mods. |
Research is a feature in Starfield that allows the player to spend resources to gain access to more advanced items via crafting. [1]
There are 5 Research trees in Starfield:
Each tree contains multiple Research Projects. Each Research Project may unlock multiple recipes. Multiple Projects can be researched simultaneously both within and between trees (i.e. you can research more than 1 Pharmacology project at once).
Once a Research Project is completed, you will gain its bonuses. Research Projects are known to grant crafting recipes. There is no current information regarding if they give other bonuses.
Each Research Project can be gated by any or all of the following:
Some Research Projects have no prerequisites: they are available at the start.
To research, the player has to visit a Research Lab.
Once you have access to Research Project and meet its prerequisites, an initial cost in base resources will be presented to launch the project. If the player has the resources and starts the project, said resources will then be deducted from the player's inventory and the project will be launched.
Research is a major consumer of raw resources in Starfield. Overinvesting in Research could leave you with little to construct Outposts or craft items. Alternatively, neglecting research could potentially leave the player in a situation with underpowered gear and limited options to replace it or upgrade it. Looting or purchasing gear are viable alternatives, but carry with them the risk that the player may not get items they actually want to use.
Constructing mining bases could limit the time the player needs to collect raw resources to fund Research Projects, but this investment would directly compete with funding Research Projects.
As some Research Projects are gated by Skills, collecting the Skills needed to 'tech up' the player's crafting ability could be a priority by early-mid game for a Research-minded player.
11 months ago#1 |
11 months ago#2 |
(Topic Creator)11 months ago#3 |
11 months ago#4 |
11 months ago#5 it. But like 90% of the skills, it's useful if you want to make things easier or less tedious. |
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Cydonia map, gagarin landing map, hopetown map, new atlantis map, new homestead map, paradiso map, red mile map, the key map, waggoner farm map, how to complete starfield research projects with console commands.
Completing research projects can be quite the time investment, requiring you to craft and gather various materials in order to unlock new outpost buildings, recipes, and mods. If you’re on PC and looking for a shortcut, you may be considering spawning in the relevant materials using Starfield console commands - but there’s an even faster way to achieve the same result using the Research Project console commands below.
The console command to instantly complete* a Starfield Research Project is:
In order for this cheat to work, you’ll need to enter the specific Research ID for the research project you wish to autocomplete (without brackets).
We've put together a table below with all the Research Project IDs we can find, but if we're missing one you need, you can find it yourself using the command console.
To find a Research Project ID, you'll need to search for one word from the relevant project, in the following format:
So for example, help spacesuit 4 RSPJ would show you the codes for each spacesuit mod.
Pharmacology | |
---|---|
Medical Treatment 1 | 00389EEA |
Medical Treatment 2 | 00389EEB |
Medical Treatment 3 | 00389EEC |
Performance Enhancement 1 | 00389EEF |
Performance Enhancement 2 | 00389EF0 |
Performance Enhancement 3 | 00389EF1 |
Innovative Synthesis 1 | 00389EF4 |
Innovative Synthesis 2 | 00389EF5 |
Innovative Synthesis 3 | 00389EF6 |
Food and Drink | |
---|---|
Mixology 1 | 00389EF9 |
Mixology 2 | 00389EFA |
Mixology 3 | 00389EFB |
Beverage Development 1 | 00389EFD |
Beverage Development 2 | 00389EFE |
Beverage Development 3 | 00389EFF |
Old Earth Cuisine 1 | 00389F01 |
Old Earth Cuisine 2 | 00389F02 |
Old Earth Cuisine 3 | 00389F03 |
Exotic Recipes 1 | 00389F05 |
Exotic Recipes 2 | 00389F06 |
Exotic Recipes 3 | 00389F07 |
Outpost Development | |
---|---|
Manufacturing 1 | 00389F11 |
Manufacturing 2 | 00389F12 |
Manufacturing 3 | 00389F13 |
Resource Extraction 1 | 00389F0B |
Resource Extraction 2 | 00389F0C |
Decoration 1 | 00100B8B |
Decoration 2 | 00100B8A |
Decoration 3 | 00100B8C |
Horticulture 1 | 00389F09 |
Horticulture 2 | 00389F0A |
Domestication 1 | 003E3D4D |
Domestication 2 | 003E3D4E |
Power Generation 1 | 00389F14 |
Power Generation 2 | 00389F15 |
Power Generation 3 | 00389F16 |
Robots 1 | 00389F0F |
Robots 2 | 00389F10 |
Outpost Defense 1 | 00389F0D |
Outpost Defense 2 | 00389F0E |
Equipment | |
---|---|
Pack Mods 1 | 000C11A5 |
Pack Mods 2 | 000C11A6 |
Pack Mods 3 | 000C11A7 |
Spacesuit Mods 1 | 001520B9 |
Spacesuit Mods 2 | 00178D03 |
Spacesuit Mods 3 | 00178D1A |
Helmet Mods 1 | 00178D1B |
Helmet Mods 2 | 00178D1C |
Helmet Mods 3 | 00178D1D |
Weaponry | |
---|---|
Barrel Mods 1 | 00389F18 |
Barrel Mods 2 | 00389F19 |
Magazine and Battery Mods 1 | 00389F1A |
Magazine and Battery Mods 2 | 00389F1B |
Magazine and Battery Mods 3 | 00380C4D |
Optic and Laser Mods 1 | 00389F1C |
Optic and Laser Mods 2 | 00389F1D |
Optic and Laser Mods 3 | 00389F1E |
Internal Mods 1 | 00389F1F |
Internal Mods 2 | 00389F20 |
Internal Mods 3 | 00389F21 |
Grip and Stock Mods 1 | 00389F22 |
Grip and Stock Mods 2 | 00389F23 |
Grip and Stock Mods 3 | 00389F24 |
Receiver Mods 1 | 00389F25 |
Receiver Mods 2 | 00389F26 |
Muzzle Mods 1 | 00389F27 |
Muzzle Mods 2 | 00389F28 |
Muzzle Mods 3 | 00389F29 |
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Starfield player makes 'beautiful' super powerful weapon, starfield should go where fallout and the elder scrolls went, but it can't take too long.
Some people may find science to be boring, but in a game with such a heavy emphasis on space exploration , it was always going to play a pivotal role. As such, it should come as no surprise to learn that there is a Science skill tree in Starfield , nor that it is one of the most important skill trees in the game. It boasts plenty of must-have skills that will be essential for those hoping to engage with the game's crafting and base-building components.
RELATED: The Best Social Skills in Starfield (& How to Upgrade Them)
The best Science skills in Starfield tend to focus on making the player's life easier, whether that be by helping them to track down hard-to-find resources or giving them the knowledge and know-how needed to upgrade all of their gear. It could perhaps be argued that all 16 Science skills in Starfield are worth getting, but for those with limited skill points to spend, some can be a lot more useful than others.
Those looking for a list of every Science skill in Starfield can find one here .
Rank 1 | Resources required to craft items and complete research projects is reduced by 10%. |
---|---|
Rank 2 | Resources required to craft items and complete research projects is reduced by 20%. |
Rank 3 | Resources required to craft items and complete research projects is reduced by 40%. |
Rank 4 | Sudden developments during research are twice as common. Resources required to craft items and complete research projects is reduced by 60%. |
Whether or not one opts to go down the research and crafting route will perhaps vary from player to player, but most will likely find themselves engaging with these systems sooner rather than later. Once they do, it's a good idea to unlock the Research Methods skill as soon as possible, as this can greatly reduce the amount of resources required.
This can be particularly useful when dealing with rare resources that cannot be easily mined. Having to use fewer of these (or none at all in the event of a sudden development) can make a huge difference and is a big part of what makes this one of the best Science skills in Starfield . To upgrade the Research Methods skill, players will just need to craft unique food, drinks, drugs, and mods.
Rank 1 | You can detect uncommon inorganic resources on planet and moon surfaces, and more information about ships in space. |
---|---|
Rank 2 | You can detect rare inorganic resources on planet and moon surfaces, and more specific information about ships in space. |
Rank 3 | You can detect exotic inorganic resources on planet and moon surfaces, and gain better combat information on ships in space. |
Rank 4 | You can detect unique inorganic resources on planet and moon surfaces, and gain a complete list of cargo on ships in space. |
Scanning isn't a particularly exciting skill, but it is one of the most useful. It allows players to scan planets and moons for rare resources, which will become important once players start building outposts in Starfield . It's also helpful for those who plan on becoming space pirates, as it can let them know exactly what's onboard any ships that they encounter.
RELATED: The Best Combat Skills in Starfield (& How to Upgrade Them)
To upgrade the Scanning skill, players will need to scan a certain number of moons and planets. Initially, they'll only be able to do this by visiting said planets, but with the help of certain other skills, they'll gain the ability to scan planets from further and further away, which can make increasing the rank of Scanning considerably easier.
Rank 1 | You can scan the moons of your current planet. You have a 10% chance to discover a trait when scanning. |
---|---|
Rank 2 | You can scan any planet or moon in this system. You have a 20% chance to discover a trait when scanning. |
Rank 3 | You can scan any planet or moon within 16 Light Years. You have a 30% chance to discover a trait when scanning. |
Rank 4 | You can scan any planet or moon within 30 Light Years. You have a 50% chance to discover a trait when scanning. |
Starfield 's character Traits tend to be double-edged swords , but understanding the traits of a planet or moon can be incredibly useful. As such, having the ability to easily identify new Traits can be a godsend, as too can being able to scan planets or moons without actually having to visit them, particularly when looking for a rare or exotic element.
As is the case with Scanning, those wishing to upgrade the Astrophysics skill will need to scan a certain number of unique planets and moons. However, as the range from which they'll be able to do this increases together with the skill's rank, this is one of those challenges that should get easier and easier the closer players get to mastering the skill.
Rank 1 | You can build outposts on planets with extreme temperatures (Deep Freeze and Inferno). Increase the maximum number of Outposts you can build by 4. |
---|---|
Rank 2 | You can build outposts on planets with extreme pressure. Increase the maximum number of Outposts you can build by 8. |
Rank 3 | You can build outposts on planets with toxic or corrosive atmospheres. Increase the maximum number of Outposts you can build by 12. |
Rank 4 | You can build outposts on planets with extreme gravity. Increase the maximum number of Outposts you can build by 16. |
Finding a rare resource is one thing, but actually mining it can be quite another. Sure, if players only need a few pieces of ore then they can just hop off their ship and grab what they need, but anyone hoping to secure a steady supply is going to need to set up an outpost. Unfortunately, this isn't always possible without the Planetary Habitation skill.
RELATED: The Best Tech Skills in Starfield (& How to Upgrade Them)
Being able to build outposts on any planet or moon is something of a must for those planning to dive deep into Starfield 's endgame. Of course, players will need to fully upgrade the Planetary Habitation skill before they can do so, though this can be done fairly easily just by building a set number of habitable outposts on a variety of different planets.
Rank 1 | You can craft improved weapon mods at a Weapon Workbench, and research additional weapon mods at a Research Lab. |
---|---|
Rank 2 | You can research and craft superior weapon mods. |
Rank 3 | You can research and craft cutting-edge weapon mods. |
Rank 4 | You can research and craft master-level weapon mods. |
Due to the way that Starfield 's loot system works, players will find that they're constantly finding better and better gear as they progress through the game's main story. However, they'll eventually start to find high-end gear, at which point they may want to start modding or upgrading it rather than just swapping it out for the next best thing.
In truth, there's very little to choose from when it comes to the Weapon Engineering and Spacesuit design skills, so players will probably want to unlock both before all's said and done. To reach max rank with the latter, players will need to craft a certain number of spacesuit, helmet, or pack mods, while to upgrade the Weapon Engineering skill, they'll have to craft a set number of weapon mods.
Starfield is available now for PC and Xbox Series X|S.
Starfield: complete guide & walkthrough, the best tech skills in starfield.
Published: August 08, 2024
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.
And let me tell you: having the right marketing research methods in your toolbox is a must.
Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.
Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.
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What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.
Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.
For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).
Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.
Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)
Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.
For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.
However, truth be told, the two really work together.
Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.
For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.
(As they should.)
You’ll also want to understand the difference between primary and secondary research.
Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.
Some examples include conducting experiments, surveys, interviews, observations, or focus groups.
Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.
So, which is better?
Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.
You are in full control and best equipped to get the reliable information you need.
Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.
For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.
You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.
This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.
Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.
Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.
1. interviews.
Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.
I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.
What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.
What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.
Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.
Focus groups are similar to conducting interviews but on a larger scale.
In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.
They are ideal for collecting long-form, open-ended feedback, and subjective opinions.
One well-known focus group you may remember was run by Domino’s Pizza in 2009 .
After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.
It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.
The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”
The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.
The brand continues to conduct focus groups and share real footage from them in its promotion:
What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.
What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.
Best for: Product research or development
Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.
Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.
They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.
A great example of a close-ended survey is HubSpot’s annual State of Marketing .
In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.
The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.
It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.
Apple is no stranger to surveys, either.
In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”
"For example, we did a large voluntary survey of email subscribers and top readers a few years back."
While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”
Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.
The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.
People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.
What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.
What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.
Best for: Product testing and competitive analysis
Pro tip: " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."
8. public domain or third-party research.
While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.
Some reputable resources you can use include:
It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).
If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)
What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.
What I dislike: You may not find data specific to your needs.
Best for: Companies under a time or resource crunch, adding factual support to content
Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”
If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .
What I like: Same as public domain research
What I dislike: You may not find data specific to your needs. It also adds to your expenses.
Best for: Companies under a time or resource crunch or adding factual support to content
You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.
My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.
Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.
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August 12, 2024
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Since the first demonstration of the laser in the 1960s, laser spectroscopy has become an essential tool for studying the detailed structures and dynamics of atoms and molecules. Advances in laser technology have further enhanced its capabilities. There are two main types of laser spectroscopy: frequency comb-based laser spectroscopy and tunable continuous-wave (CW) laser spectroscopy.
Comb-based laser spectroscopy enables extremely precise frequency measurements, with an accuracy of up to 18 digits. This remarkable precision led to a Nobel Prize in Physics in 2005 and has applications in optical clocks, gravity sensing, and the search for dark matter. Frequency combs also enable high-precision, high-speed broadband spectroscopy because they combine large bandwidth with high spectral resolution.
However, one drawback is the low power per comb mode, which makes detecting trace gases difficult. The gaps between the comb modes also require additional techniques for measuring spectrally narrow features. In addition, high-precision measurements require comb sources with long-term coherence, which demands complex and sophisticated stabilization systems.
Tunable CW lasers offer high photon flux, long interaction paths, and frequency agility, making them ideal for sensitive molecular spectroscopy, gas sensing, and LIDAR applications with high signal-to-noise ratios (SNR). However, these systems often suffer from fluctuations in the laser frequency scan speed.
Various methods, including interferometric approaches, single-sideband modulation, and optical frequency combs , have been developed to address these fluctuations. Frequency-comb-calibrated tunable laser spectroscopy combines the accuracy of a frequency comb with the tunability and high power of a CW laser. Nonetheless, this method requires a reference frequency comb with a flat optical spectrum and stable polarization over a wide range, which can be challenging to achieve.
Researchers at the Max Planck Institute for the Science of Light have developed a new, straightforward broadband spectroscopy method with Hz-level precision using a tunable laser.
As reported in Advanced Photonics , this technique involves on-the-fly calibration of the laser frequency using a fiber cavity and a dual radio frequency (RF) modulation technique. This approach enables the precise tracking of the color of the sweeping laser at every point in time. It provides calibration markers that serve as an easy-to-use optical frequency ruler in order to measure optical frequency distances between spectral features with ultra-high precision.
Using this method, the researchers measured minuscule deviations in the free spectral range of a fiber loop cavity over an 11-THz frequency range with sub-10-Hz precision, an order of magnitude improvement over existing tunable laser spectroscopy methods. The measurement speed was 1 THz/s, limited by the reference cavity's linewidth. Compared to frequency comb-based spectroscopy, this technique offers higher optical probe power and better spectral flatness and polarization stability.
The new method was also used to characterize spectral features of integrated photonic devices like microresonators, and for measuring the molecular absorption spectrum of HF gas with two orders of magnitude improvement in precision compared to existing methods. This robust and straightforward method does not require mode locking or phase locking, making it suitable for out-of-lab applications, including LIDAR systems, 3D imaging, open-path trace gas sensing, characterization of photonic devices, and calibration of astrophysical spectrometers. Its simplicity and robustness make it an excellent choice for use in challenging environments.
Journal information: Advanced Photonics
Provided by SPIE
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Sakana AI , in collaboration with scientists from the University of Oxford and the University of British Columbia, has developed an artificial intelligence system that can conduct end-to-end scientific research autonomously. This breakthrough, named “ The AI Scientist ,” promises to completely transform the process of scientific discovery.
The AI Scientist automates the entire research lifecycle, from generating novel ideas to writing full scientific manuscripts. “We propose and run a fully AI-driven system for automated scientific discovery, applied to machine learning research,” the team reports in their newly released paper .
Introducing The AI Scientist: The world’s first AI system for automating scientific research and open-ended discovery! https://t.co/8wVqIXVpZJ From ideation, writing code, running experiments and summarizing results, to writing entire papers and conducting peer-review, The AI… pic.twitter.com/SJuat9a2Uw — Sakana AI (@SakanaAILabs) August 13, 2024
This innovative system uses large language models (LLMs) to mimic the scientific process. It can generate research ideas, design and execute experiments, analyze results, and even perform peer review of its own papers. The researchers claim that The AI Scientist can produce a complete research paper for approximately $15 in computing costs.
In their study, published on the preprint server arXiv , the researchers detail how The AI Scientist was tested on tasks in machine learning research, including developing new techniques for diffusion models, transformer-based language models, and analyzing learning dynamics. According to the team, the system produced papers that “exceed the acceptance threshold at a top machine learning conference as judged by our automated reviewer.”
This development represents a significant leap in AI capabilities, moving beyond narrow task-specific applications to a more general scientific problem-solving approach. The AI Scientist’s ability to navigate the entire research process autonomously suggests a level of reasoning and creativity previously thought to be the exclusive domain of human researchers.
The implications of such a system are profound and multifaceted. On one hand, it could dramatically accelerate the pace of scientific discovery by allowing continuous, round-the-clock research without human limitations. This could lead to rapid advancements in fields like drug discovery, materials science, and climate change mitigation.
? Stoked to share The AI-Scientist ?? – our end-to-end approach for conducting research with LLMs including ideation, coding, experiment execution, paper write-up & reviewing. Blog ?: https://t.co/kBwAgvXDjZ Paper ?: https://t.co/XvkwWfQhyi Code ?: https://t.co/hXlXjxFAD9 … https://t.co/bPB37b9RUY pic.twitter.com/mHn6ShzaiA — Robert Lange (@RobertTLange) August 13, 2024
However, the automation of scientific research raises critical questions about the future role of human scientists. While AI may excel at processing vast amounts of data and identifying patterns, human intuition, creativity, and ethical judgment remain crucial in steering scientific inquiry towards meaningful and beneficial outcomes. The challenge will be in finding the right balance between AI-driven efficiency and human-guided purpose in scientific research.
Moreover, the system’s ability to conduct research at such a low cost could have significant economic implications for academic institutions and the broader scientific community. This could potentially lead to a restructuring of how research is funded and conducted, with implications for employment in the scientific sector.
The researchers themselves acknowledge the potential risks associated with such powerful AI systems. They explain in their paper, saying, “The AI Scientist current capabilities, which will only improve, reinforces that the machine learning community needs to immediately prioritize learning how to align such systems to explore in a manner that is safe and consistent with our values.”
This admission form the researchers underscores the importance of developing robust ethical frameworks and safeguards alongside technological advancements. As AI systems become more capable of independent scientific inquiry, ensuring they operate in ways that benefit humanity and align with our values becomes increasingly critical.
The open-sourcing of The AI Scientist’s code allows for broader scrutiny and development by the scientific community, which could help address some of these concerns. It also enables researchers to build upon this technology, potentially leading to even more advanced AI-driven scientific discovery systems in the future.
As the scientific community grapples with the implications of this technology, it’s clear that the process of scientific discovery is on the cusp of a profound transformation.
The challenge now lies in harnessing the power of AI-driven research while preserving the irreplaceable elements of human scientific inquiry — creativity, intuition, and ethical consideration — that have driven progress for centuries.
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This subreddit is dedicated to Starfield, a role-playing space game developed by Bethesda Game Studios.
These skills require you to scan/craft unique entities. How though does this work if I have theoretically scanned/crafted every unique entity before taking any of these skills? Do the unique entities I have interacted with count towards the skill upgrades as soon as I take the skill for the first time, does each entity count as unique specific to the skill in that if I interact with an entity that I have previously interacted with but this will be the first time interacting with it since obtaining the skill it will count towards the upgrade, or can you just not upgrade these skills on that playthrough?
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Research Methods is a Novice Science Skill.[1] It makes Research and Crafting cheaper. Leveling Research can be a bit tricky, as finding all the materials needed to craft and research may be time consuming. This can be avoided if the player is willing to spend credits to acquire the crafting materials. Research has a hard cap in how useful it is, because there is only so many things to craft ...
Research Methods is a Novice Science skill that reduces the required crafting resources and speeds up the completion of research projects in Starfield. Read on to learn the effects of the Research Methods skill, how to unlock and rank up the Research Methods skill, and the backgrounds that know it.
3 points in 'Medicine'. 3 points in 'Weapon Engineering'. 2 points in 'Research Methods'. Medicine as far as rank 3 is perfectly fine you don't have to go beyond that, but I highly recommend putting points in 'Weapon Engineering' just because it's so convenient to be able to play around with your guns, specifically your scoped rifles, for ...
The Research Methods skill is a Novice Science skill that reduces the cost of required resources and the number of resources required to complete a research project. The Research Methods skill has four ranks that increase the potency of the skill's effect with each rank, but you must complete each rank's challenge before you can purchase it ...
Research Methods is a Science Skill in Starfield. Research Methods is a science skill that streamlines your crafting and research processes, reducing resource costs and potentially leading to unexpected breakthroughs.. Starfield Research Methods Information. By skillfully employing both new and time tested methods, a researcher may complete projects faster, and even gain unexpected insights.
Research Methods. Rank 1 - Resources require to craft items and complete research projects is reduced by 10%. Rank 3 - Resources require to craft items and complete research projects is reduced by 40%. Rank 4 - Sudden developments during research are twice as common.
Starfield Research Methods Leveling Guide Image: PC Invasion. Research Methods is a Novice-tier skill in the Science Skill Tree in Starfield. This means that as soon as you create your character and level up for the very first time you can unlock this skill. This skill will reduce the required resources necessary to craft items and will ...
Research skills. Crafting guide. Crafting and research are key to your adventure in Starfield, and though they can be a little overwhelming, once you understand how it all works they're pretty ...
Challenges Needed To Rank Up. Rank. Challenge. Effect. 1. Craft 5 unique food, drinks, drugs, weapon mods, or equipment mods. Resources required to craft items and complete research projects is reduced by 10%. 2. Craft 10 unique food, drinks, drugs, weapon mods, or equipment mods.
Research Methods cuts down the material costs and increases the chance of sudden developments in the research lab. It's great if you're someone who enjoys the crafting system in Starfield. Ranks. Resources required to craft items and complete research projects is reduced by 10%. Resources required to craft items and complete research projects ...
Research projects are pretty important within the world of Starfield.These projects will allow you to increase the number of Mods you can have on your spacesuits, weapons, and boost packs.
What to research first in Starfield. So there are several options right away to research: Pharmacology. Food and Drink. Outpost Development, Equipment. Weaponry. Provided that you have the ...
Starfield:Research Laboratory. The Research Laboratory provides a mechanism to expend materials to acquire new crafting recipes for consumables, outpost components, and equipment upgrades. Most projects require completion of previous projects in the research tree before they can be started. Some projects also require the player to possess ...
Research Methods is a tier 1 Science skill. The Research Methods skill is also unlocked with the Industrialist, Professor background (s). Resources required to craft items and complete research projects is reduced by 10%. Resources required to craft items and complete research projects is reduced by 20%. Craft 5 unique food, drinks, drugs ...
Research is a feature in Starfield that allows the player to spend resources to gain access to more advanced items via crafting.[1] There are 5 Research trees in Starfield: Pharmacology Food and Drink Outpost Development Equipment Weaponry Each tree contains multiple Research Projects. Each Research Project may unlock multiple recipes. Multiple Projects can be researched simultaneously both ...
The later recipes do take more expensive and rarer materials. So you don't need it. But like 90% of the skills, it's useful if you want to make things easier or less tedious. For Starfield on the Xbox Series X, a GameFAQs message board topic titled "Help understand Research Methods".
To open the Starfield command console on PC, press the Tilde (~) or Grave (') key while in-game or when using the menu system. The console command to instantly complete* a Starfield Research ...
The Best Social Skills in Starfield (& How to Upgrade Them) The best Science skills in Starfield tend to focus on making the player's life easier, whether that be by helping them to track down ...
In the "Help" section of the game menu, if you scroll down to the "Research" section it describes what 'Sudden Developments' are and when they occur. Actually the Help section contains a whole lot of helpful info on the various game mechanics. 893K subscribers in the Starfield community.
This subreddit is dedicated to Starfield, a role-playing space game developed by Bethesda Game Studios. ... And Research method as it just requires you to craft things. Both really quick to get to rank 2 so you can get weapon mods. I'd say of the two Research Methods is better because less resources to finish research projects is nice.
From brand design and product development to buyer personas and competitive analysis, I've researched a number of initiatives in my decade-long marketing career.. And let me tell you: having the right marketing research methods in your toolbox is a must. Market research is the secret to crafting a strategy that will truly help you accomplish your goals.
Just to add a bit of credibility to my methods, all you have to do is look at literally any other attempt posted online to 'guess' the names of the remaining skills. At the time of this post, nobody out of the dozens of individuals making these guesses, realised that all of the skills are in alphabetical order.
Various methods, including interferometric approaches, single-sideband modulation, and optical frequency combs, have been developed to address these fluctuations. Frequency-comb-calibrated tunable ...
Sakana AI's groundbreaking 'AI Scientist' system autonomously conducts end-to-end scientific research, challenging traditional scientific methods and raising questions about the future of discovery.
This subreddit is dedicated to Starfield, a role-playing space game developed by Bethesda Game Studios. Members Online • ProgOwl ... Research methods Im guessing dont, since it requires you to craft items so you can do that again. Astrophysics I dont have so dunno, but if it requires you to scan moons it prolly tranfers over if its not ...