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How to Write a Case Study Assignment: Writing Tips and Examples

Published 22 Nov 2023

Case studies are a powerful tool for students and professionals. They offer a practical way to explore real-world situations, sharpen analytical skills, and communicate findings effectively. In this article, we’ll provide a concise and informative guide on writing a compelling case study assignment. We’ll delve into the various types of these tasks and present practical examples demonstrating how to write a case study assignment. You’ll learn the step-by-step process of creating well-structured content and get the knowledge and skills needed to excel in crafting effective case studies, whether for academic or professional purposes. 

What is a case study assignment? 

This task type centers on a real-world professional situation that presents workplace challenges. It poses specific questions about the scenario, tasking students or professionals with identifying and scrutinizing the issues and providing appropriate responses, preventive measures, or solutions. This entails a comprehensive examination and analysis of practical situations, with the primary objectives of deepening understanding, applying knowledge, honing analytical and problem-solving skills, cultivating research capabilities, refining communication, acquiring hands-on experience, and contributing to the body of knowledge. It serves as a structured framework for the exploration, analysis, and resolution of issues, proving its worth in both academic and professional settings.

How do research papers differ from case studies?

While research papers address particular issues, a case study assignment takes a more in-depth approach as its guidelines emphasize a meticulous examination of specifics, employing diverse analytical methods. They often delve into individual or group experiences and encompass rich narratives.

Essential types of case study

Case studies represent a versatile and widely employed approach within academic and research contexts, manifesting in various forms tailored to distinct objectives and disciplines. Among the most common types of these assignments are the following:

  • Illustrative case study , which involves an in-depth examination of a well-known case to enhance comprehension. This task type is primarily descriptive and is frequently employed in research methodology.
  • Exploratory case study , typically initiated as a preliminary investigation preceding more extensive research endeavors. Often utilized within Social Sciences, it centers on real-life situations.
  • Cumulative case study , frequently employed in qualitative research, gathers data from diverse sources multiple times. This assignment serves as a means of data analysis, minimizing the need for redundant investigations.
  • Critical instance case study , discerning the causes and consequences of specific events. It is employed to scrutinize cases of unique significance, those lacking general interest, or to challenge widely accepted beliefs.

How to write a case study assignment: a step-by-step guide 

Are you ready to craft a compelling assignment? If you’re wondering how to navigate this task effectively, here’s an in-depth guide that breaks down the essential steps to create an outstanding text.

Step 1: Select a topic.

The initial phase of completing this document involves selecting a suitable topic. This decision should align with your interests and course requirements. Brainstorm various topic ideas related to your field of study, ensuring they match your academic goals. For example, if you're pursuing a course in environmental science, your topic might be “Sustainable Urban Planning Strategies.”

This step can be circumvented if your instructor has already provided a specific topic relevant to your course.

Step 2: Define the case study type.

Once you've settled on a topic, determine the appropriate type of assignment that best fits your subject. Case studies can be exploratory, cumulative, illustrative, or critical instances. To ensure alignment with your instructor's expectations, cross-reference your choice with the grading rubric or ask for case study help from our writing service.

Step 3: Create an outline.

To lay the foundation for an outstanding paper, create a well-structured outline. It should encompass crucial elements, such as the problem statement and background information. Start by highlighting essential facts pertinent to your research objectives, and then incorporate the notes you’ve compiled during your investigation. A comprehensive outline typically includes details about the case study problem, objectives, viable solutions, research outcomes, and a call to action.

For instance, if you're exploring “Sustainable Urban Planning Strategies,” your outline might commence with a problem statement, shedding light on the urban planning challenges faced by cities striving for sustainability. Subsequently, you would detail the study's objectives, present potential solutions, elucidate the research findings, and conclude with a call for further exploration in sustainable urban planning.

Step 4: Complete a thesis statement.

Developing a robust thesis statement is pivotal in guiding your case study. To formulate an effective thesis, examine existing papers to identify gaps in the literature. Construct your thesis based on these gaps, ensuring it is well-supported by credible evidence.

In the context of sustainable urban planning, your thesis statement might read: “This case study investigates the challenges faced by urban centers in achieving sustainable development and offers innovative solutions to address these issues.”

Step 5: Write the text.

With a well-defined thesis statement, it’s time to start composing your case study assignment example. Organize your paper into key sections, including the introduction, body, and conclusion. 

Continuing with our example of sustainable urban planning, let’s explore this in more detail. Imagine you are focusing on the city of Greenfield, which faced the daunting task of transforming into a sustainable urban center.

  • Introduction: In this section, set the stage by defining the study's purpose and presenting your thesis statement. For instance, your thesis statement could state, “This case study explores the challenges faced by Greenfield as it pursues sustainability.”
  • The body: Here, dive into the core of your research. Meticulously dissect the challenges supported by empirical evidence. For example, dissect issues like traffic congestion's impact on air quality, the growth of urban green spaces, the success of a comprehensive public transportation system, and community engagement in sustainable urban planning.
  • Conclusion : Summarize the key insights from the body and propose further research or actions. Highlight the positive impact of sustainable urban planning, such as reduced emissions and improved air quality. Suggest avenues for future exploration, like long-term sustainability assessment.

It's essential to ensure proper citation of your sources throughout the assignment, adhering to the citation style specified by your institution. It not only enhances the credibility of your case study but also demonstrates rigorous academic practice.

Step 6: Make editing and proofreading.

After completing the writing process, allocate time for meticulous proofreading and editing. Verify that you’ve addressed all the questions in your assignment, and meticulously scrutinize the content for grammar, spelling, and punctuation errors. Only after you’re confident that your document is error-free should you submit your final copy.

Now, you know how to do a case study assignment. By diligently following these steps, you can navigate the intricacies of crafting top-notch assignments. Remember that while this guide provides a comprehensive overview, it's essential to consider your instructor's specific requirements as you embark on this academic endeavor. 

How to format a case study?

When you have established your outline, you can start the writing process. It's important to note that you can skip the sequence where the sections appear in the final presentation. Starting your case study assignment with the main body, specifically the background, followed by solutions and the primary answer or solution, often proves to be the most effective approach. After that, you can tackle the conclusion with your recommendations and address the introduction. This sequencing can simplify the writing process, as the conclusion offers a summary of the entire assignment, and the introduction provides an overview of the task, both of which become more straightforward to write after completing the main sections.

  • Introductory paragraph: Begin by crafting a precise and succinct thesis statement, which shouldn’t exceed one or two sentences. Proceed to elucidate the problem's significance, the rationale behind this case study, and its relevance in mitigating the issue.
  • Background: This section entails a comprehensive exploration of pertinent issues and facts, achieved through meticulous research employing trustworthy information sources like research papers, scholarly articles, academic journals, etc.
  • Solutions: Present potential solutions to the problem and outline them in detail. Assess the pros and cons of every solution, providing a well-rounded analysis.
  • Fundamental answer: Articulate your choice for the most suitable solution and substantiate it with supporting evidence. You may also include insights from lectures, class discussions, relevant texts, and personal viewpoints to fortify your solution.
  • Conclusion : Clarify the reasons for advocating the implementation of your proposed solution and elucidate how it will resolve or ameliorate the issue, supported by relevant theories.

It's worth noting that educational institution requirements can vary significantly, and the suggested format provided above serves as a general guideline. You should always pay careful attention to the specific assignment brief provided by your professor.

Final thoughts

Completing a persuasive case study assignment is an invaluable skill that opens doors to in-depth exploration, insightful analysis, and effective communication. If you want to master this skill, remember that the ability to present real-world situations with clarity and precision is a powerful tool, both in academic and professional contexts.

However, should you encounter challenges or wish to ensure the highest quality for your case study assignment, don’t forget that professional assistance is just a click away. Our case study writing service is always ready to help you navigate the complexities of academic papers and deliver top-notch content.

So, as you continue honing your skills, remember that support is readily available, ensuring that your assignments shine with expertise and excellence. Happy writing, and should you need it, professional guidance is just a message away.

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How to Write a Case Study - All You Wanted to Know

how to make case study assignment

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Types of Case Studies

  • Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
  • Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
  • Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
  • Critical case studies explore the causes and effects of a certain case.
  • Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

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Case Study Format

The case study format is typically made up of eight parts:

  • Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
  • Background. Provide background information and the most relevant facts. Isolate the issues.
  • Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
  • Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
  • Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
  • Implementation. Explain how to put the specific strategies into action.
  • References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

How to Write a Case Study

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

  • Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
  • Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
  • Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
  • Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
  • Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

  • Correctly identify the concepts, theories, and practices in the discipline.
  • Identify the relevant theories and principles associated with the particular study.
  • Evaluate legal and ethical principles and apply them to your decision-making.
  • Recognize the global importance and contribution of your case.
  • Construct a coherent summary and explanation of the study.
  • Demonstrate analytical and critical-thinking skills.
  • Explain the interrelationships between the environment and nature.
  • Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

  • Statement of the issue: Alcoholism is a disease rather than a weakness of character.
  • Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
  • Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
  • Hypotheses: Drinking in excess can lead to the use of other drugs.
  • Importance of your story: How the information you present can help people with their addictions.
  • Background of the story: Include an explanation of why you chose this topic.
  • Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
  • Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
  • Strong argument 2: ex. X amount of people started drinking by their mid-teens.
  • Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
  • Concluding statement: I have researched if alcoholism is a disease and found out that…
  • Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

How to Write a Case Study

📝 Step 📌 Description
1. Draft Structure 🖋️ Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
2. Introduction 📚 In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
3. Research Process 🔍 Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
4. Quotes and Data 💬 Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
5. Offer Solutions 💡 At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

  • Check that you follow the correct case study format, also in regards to text formatting.
  • Check that your work is consistent with its referencing and citation style.
  • Micro-editing — check for grammar and spelling issues.
  • Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

  • Overgeneralization – Do not go into further research that deviates from the main problem.
  • Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
  • Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

  • A title that attracts some attention and describes your study
  • The title should have the words “case study” in it
  • The title should range between 5-9 words in length
  • Your name and contact information
  • Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

how to make case study assignment

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

research paper abstract

How to Write a Case Study: A Step-by-Step Guide (+ Examples)

by Todd Brehe

on Jan 3, 2024

If you want to learn how to write a case study that engages prospective clients, demonstrates that you can solve real business problems, and showcases the results you deliver, this guide will help.

We’ll give you a proven template to follow, show you how to conduct an engaging interview, and give you several examples and tips for best practices.

Let’s start with the basics.

how to make case study assignment

What is a Case Study?

A business case study is simply a story about how you successfully delivered a solution to your client.

Case studies start with background information about the customer, describe problems they were facing, present the solutions you developed, and explain how those solutions positively impacted the customer’s business.

Do Marketing Case Studies Really Work?

Absolutely. A well-written case study puts prospective clients into the shoes of your paying clients, encouraging them to engage with you. Plus, they:

  • Get shared “behind the lines” with decision makers you may not know;
  • Leverage the power of “social proof” to encourage a prospective client to take a chance with your company;
  • Build trust and foster likeability;
  • Lessen the perceived risk of doing business with you and offer proof that your business can deliver results;
  • Help prospects become aware of unrecognized problems;
  • Show prospects experiencing similar problems that possible solutions are available (and you can provide said solutions);
  • Make it easier for your target audience to find you when using Google and other search engines.

Case studies serve your clients too. For example, they can generate positive publicity and highlight the accomplishments of line staff to the management team. Your company might even throw in a new product/service discount, or a gift as an added bonus.

But don’t just take my word for it. Let’s look at a few statistics and success stories:

5 Winning Case Study Examples to Model

Before we get into the nuts and bolts of how to write a case study, let’s go over a few examples of what an excellent one looks like.

The five case studies listed below are well-written, well-designed, and incorporate a time-tested structure.

1. Lane Terralever and Pinnacle at Promontory

case study example Lane Terralever

This case study example  from Lane Terralever  incorporates images to support the content and effectively uses subheadings to make the piece scannable.

2. WalkMe Mobile and Hulyo

case study example walkme mobile

This case study  from WalkMe Mobile  leads with an engaging headline and the three most important results the client was able to generate.

In the first paragraph, the writer expands the list of accomplishments encouraging readers to learn more.

3. CurationSuite Listening Engine

case study example curationsuite listening engine

This is an example of a well-designed printable case study . The client, specific problem, and solution are called out in the left column and summarized succinctly.

4. Brain Traffic and ASAE

case study example brain traffic

This long format case study (6 pages) from Brain Traffic  summarizes the challenges, solutions, and results prominently in the left column. It uses testimonials and headshots of the case study participants very effectively.

5. Adobe and Home Depot

case study example adobe home depot

This case study  from Adobe and Home Depot  is a great example of combining video, attention-getting graphics, and long form writing. It also uses testimonials and headshots well.

Now that we’ve gone over the basics and showed a few great case study examples you can use as inspiration, let’s roll up our sleeves and get to work.

A Case Study Structure That Pros Use

Let’s break down the structure of a compelling case study:

Choose Your Case Study Format

In this guide, we focus on written case studies. They’re affordable to create, and they have a proven track record. However, written case studies are just one of four case study formats to consider:

  • Infographic

If you have the resources, video (like the Adobe and Home Depot example above) and podcast case studies can be very compelling. Hearing a client discuss in his or her own words how your company helped is an effective content marketing strategy

Infographic case studies are usually one-page images that summarize the challenge, proposed solution, and results. They tend to work well on social media.

Follow a Tried-and-True Case Study Template

The success story structure we’re using incorporates a “narrative” or “story arc” designed to suck readers in and captivate their interest.

Note:  I recommend creating a blog post or landing page on your website that includes the text from your case study, along with a downloadable PDF. Doing so helps people find your content when they perform Google and other web searches.

There are a few simple SEO strategies that you can apply to your blog post that will optimize your chances of being found. I’ll include those tips below.

Craft a Compelling Headline

The headline should capture your audience’s attention quickly. Include the most important result you achieved, the client’s name, and your company’s name. Create several examples, mull them over a bit, then pick the best one. And, yes, this means writing the headline is done at the very end.

SEO  Tip:  Let’s say your firm provided “video editing services” and you want to target this primary keyword. Include it, your company name, and your client’s name in the case study title.

Write the Executive Summary

This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). Write this after you complete the case study.

SEO  Tip:  Include your primary keyword in the first paragraph of the Executive Summary.

Provide the Client’s Background

Introduce your client to the reader and create context for the story.

List the Customer’s Challenges and Problems

Vividly describe the situation and problems the customer was dealing with, before working with you.

SEO  Tip:  To rank on page one of Google for our target keyword, review the questions listed in the “People also ask” section at the top of Google’s search results. If you can include some of these questions and their answers into your case study, do so. Just make sure they fit with the flow of your narrative.

Detail Your Solutions

Explain the product or service your company provided, and spell out how it alleviated the client’s problems. Recap how the solution was delivered and implemented. Describe any training needed and the customer’s work effort.

Show Your Results

Detail what you accomplished for the customer and the impact your product/service made. Objective, measurable results that resonate with your target audience are best.

List Future Plans

Share how your client might work with your company in the future.

Give a Call-to-Action

Clearly detail what you want the reader to do at the end of your case study.

Talk About You

Include a “press release-like” description of your client’s organization, with a link to their website. For your printable document, add an “About” section with your contact information.

And that’s it. That’s the basic structure of any good case study.

Now, let’s go over how to get the information you’ll use in your case study.

How to Conduct an Engaging Case Study Interview

One of the best parts of creating a case study is talking with your client about the experience. This is a fun and productive way to learn what your company did well, and what it can improve on, directly from your customer’s perspective.

Here are some suggestions for conducting great case study interviews:

When Choosing a Case Study Subject, Pick a Raving Fan

Your sales and marketing team should know which clients are vocal advocates willing to talk about their experiences. Your customer service and technical support teams should be able to contribute suggestions.

Clients who are experts with your product/service make solid case study candidates. If you sponsor an online community, look for product champions who post consistently and help others.

When selecting a candidate, think about customer stories that would appeal to your target audience. For example, let’s say your sales team is consistently bumping into prospects who are excited about your solution, but are slow to pull the trigger and do business with you.

In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a compelling story to capture and share.

Prepping for the Interview

If you’ve ever seen an Oprah interview, you’ve seen a master who can get almost anyone to open up and talk. Part of the reason is that she and her team are disciplined about planning.

Before conducting a case study interview, talk to your own team about the following:

  • What’s unique about the client (location, size, industry, etc.) that will resonate with our prospects?
  • Why did the customer select us?
  • How did we help the client?
  • What’s unique about this customer’s experience?
  • What problems did we solve?
  • Were any measurable, objective results generated?
  • What do we want readers to do after reading this case study analysis?

Pro Tip:  Tee up your client. Send them the questions in advance.

Providing questions to clients before the interview helps them prepare, gather input from other colleagues if needed, and feel more comfortable because they know what to expect.

In a moment, I’ll give you an exhaustive list of interview questions. But don’t send them all. Instead, pare the list down to one or two questions in each section and personalize them for your customer.

Nailing the Client Interview

Decide how you’ll conduct the interview. Will you call the client, use Skype or Facetime, or meet in person? Whatever mode you choose, plan the process in advance.

Make sure you record the conversation. It’s tough to lead an interview, listen to your contact’s responses, keep the conversation flowing, write notes, and capture all that the person is saying.

A recording will make it easier to write the client’s story later. It’s also useful for other departments in your company (management, sales, development, etc.) to hear real customer feedback.

Use open-ended questions that spur your contact to talk and share. Here are some real-life examples:

Introduction

  • Recap the purpose of the call. Confirm how much time your contact has to talk (30-45 minutes is preferable).
  • Confirm the company’s location, number of employees, years in business, industry, etc.
  • What’s the contact’s background, title, time with the company, primary responsibilities, and so on?

Initial Challenges

  • Describe the situation at your company before engaging with us?
  • What were the initial problems you wanted to solve?
  • What was the impact of those problems?
  • When did you realize you had to take some action?
  • What solutions did you try?
  • What solutions did you implement?
  • What process did you go through to make a purchase?
  • How did the implementation go?
  • How would you describe the work effort required of your team?
  • If training was involved, how did that go?

Results, Improvements, Progress

  • When did you start seeing improvements?
  • What were the most valuable results?
  • What did your team like best about working with us?
  • Would you recommend our solution/company? Why?

Future Plans

  • How do you see our companies working together in the future?

Honest Feedback

  • Our company is very focused on continual improvement. What could we have done differently to make this an even better experience?
  • What would you like us to add or change in our product/service?

During the interview, use your contact’s responses to guide the conversation.

Once the interview is complete, it’s time to write your case study.

How to Write a Case Study… Effortlessly

Case study writing is not nearly as difficult as many people make it out to be. And you don’t have to be Stephen King to do professional work. Here are a few tips:

  • Use the case study structure that we outlined earlier, but write these sections first: company background, challenges, solutions, and results.
  • Write the headline, executive summary, future plans, and call-to-action (CTA) last.
  • In each section, include as much content from your interview as you can. Don’t worry about editing at this point
  • Tell the story by discussing their trials and tribulations.
  • Stay focused on the client and the results they achieved.
  • Make their organization and employees shine.
  • When including information about your company, frame your efforts in a supporting role.

Also, make sure to do the following:

Add Testimonials, Quotes, and Visuals

The more you can use your contact’s words to describe the engagement, the better. Weave direct quotes throughout your narrative.

Strive to be conversational when you’re writing case studies, as if you’re talking to a peer.

Include images in your case study that visually represent the content and break up the text. Photos of the company, your contact, and other employees are ideal.

If you need to incorporate stock photos, here are three resources:

  • Deposit p hotos

And if you need more, check out Smart Blogger’s excellent resource: 17 Sites with High-Quality, Royalty-Free Stock Photos .

Proofread and Tighten Your Writing

Make sure there are no grammar, spelling, or punctuation errors. If you need help, consider using a grammar checker tool like Grammarly .

My high school English teacher’s mantra was “tighten your writing.” She taught that impactful writing is concise and free of weak, unnecessary words . This takes effort and discipline, but will make your writing stronger.

Also, keep in mind that we live in an attention-diverted society. Before your audience will dive in and read each paragraph, they’ll first scan your work. Use subheadings to summarize information, convey meaning quickly, and pull the reader in.

Be Sure to Use Best Practices

Consider applying the following best practices to your case study:

  • Stay laser-focused on your client and the results they were able to achieve.
  • Even if your audience is technical, minimize the use of industry jargon . If you use acronyms, explain them.
  • Leave out the selling and advertising.
  • Don’t write like a Shakespearean wannabe. Write how people speak. Write to be understood.
  • Clear and concise writing is not only more understandable, it inspires trust. Don’t ramble.
  • Weave your paragraphs together so that each sentence is dependent on the one before and after it.
  • Include a specific case study call-to-action (CTA).
  • A recommended case study length is 2-4 pages.
  • Commit to building a library of case studies.

Get Client Approval

After you have a final draft, send it to the client for review and approval. Incorporate any edits they suggest.

Use or modify the following “Consent to Publish” form to get the client’s written sign-off:

Consent to Publish

Case Study  Title:

I hereby confirm that I have reviewed the case study listed above and on behalf of the [Company Name], I provide full permission for the work to be published, in whole or in part, for the life of the work, in all languages and all formats by [Company publishing the case study].

By signing this form, I affirm that I am authorized to grant full permission.

Company Name:

E-mail Address:

Common Case Study Questions (& Answers)

We’ll wrap things up with a quick Q&A. If you have a question I didn’t answer, be sure to leave it in a blog comment below.

Should I worry about print versions of my case studies?

Absolutely.

As we saw in the CurationSuite  and Brain Traffic  examples earlier, case studies get downloaded, printed, and shared. Prospects can and will judge your book by its cover.

So, make sure your printed case study is eye-catching and professionally designed. Hire a designer  if necessary.

Why are good case studies so effective?

Case studies work because people trust them.

They’re not ads, they’re not press releases, and they’re not about how stellar your company is.

Plus, everyone likes spellbinding stories with a hero [your client], a conflict [challenges], and a riveting resolution [best solution and results].

How do I promote my case study?

After you’ve written your case study and received the client’s approval to use it, you’ll want to get it in front of as many eyes as possible.

Try the following:

  • Make sure your case studies can be easily found on your company’s homepage.
  • Tweet and share the case study on your various social media accounts.
  • Have your sales team use the case study as a reason to call on potential customers. For example: “Hi [prospect], we just published a case study on Company A. They were facing some of the same challenges I believe your firm is dealing with. I’m going to e-mail you a copy. Let me know what you think.”
  • Distribute printed copies at trade shows, seminars, or during sales presentations.
  • If you’re bidding on a job and have to submit a quote or a Request for Proposal (RFP), include relevant case studies as supporting documents.

Ready to Write a Case Study That Converts?

If you want to stand out and you want to win business, case studies should be an integral part of your sales and marketing efforts.

Hopefully, this guide answered some of your questions and laid out a path that will make it faster and easier for your team to create professional, sales-generating content.

Now it’s time to take action and get started. Gather your staff, select a client, and ask a contact to participate. Plan your interview and lead an engaging conversation. Write up your client’s story, make them shine, and then share it.

Get better at the case study process by doing it more frequently. Challenge yourself to write at least one case study every two months.

As you do, you’ll be building a valuable repository of meaningful, powerful content. These success stories will serve your business in countless ways, and for years to come.

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Methodology

  • What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Case study examples
Research question Case study
What are the ecological effects of wolf reintroduction? Case study of wolf reintroduction in Yellowstone National Park
How do populist politicians use narratives about history to gain support? Case studies of Hungarian prime minister Viktor OrbĂĄn and US president Donald Trump
How can teachers implement active learning strategies in mixed-level classrooms? Case study of a local school that promotes active learning
What are the main advantages and disadvantages of wind farms for rural communities? Case studies of three rural wind farm development projects in different parts of the country
How are viral marketing strategies changing the relationship between companies and consumers? Case study of the iPhone X marketing campaign
How do experiences of work in the gig economy differ by gender, race and age? Case studies of Deliveroo and Uber drivers in London

Prevent plagiarism. Run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

  • Provide new or unexpected insights into the subject
  • Challenge or complicate existing assumptions and theories
  • Propose practical courses of action to resolve a problem
  • Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

  • Exemplify a theory by showing how it explains the case under investigation
  • Expand on a theory by uncovering new concepts and ideas that need to be incorporated
  • Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Ecological validity

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

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What Is a Case Study? How to Write, Examples, and Template

how to make case study assignment

In this post

How to write a case study

Case study template, case study examples, types of case studies, what are the benefits of case studies , what are the limitations of case studies , case study vs. testimonial.

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.

Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling. Combining these elements allows you to create a narrative that engages your audience. So, how can you do this effectively?

What is a case study? 

A case study is a powerful tool for showcasing a business's success in helping clients achieve their goals. It's a form of storytelling that details real-world scenarios where a business implemented its solutions to deliver positive results for a client.

In this article, we explore the concept of a case study , including its writing process, benefits, various types, challenges, and more.

Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making – from deciding which customers to feature to designing the best format to make them as engaging as possible.  This can feel overwhelming in a hurry, so let's break it down.

Step 1: Reach out to the target persona

If you've been in business for a while, you have no shortage of happy customers. But w ith limited time and resources, you can't choose everyone.  So, take some time beforehand to flesh out your target buyer personas. 

Once you know precisely who you're targeting, go through your stable of happy customers to find a buyer representative of the audience you're trying to reach. The closer their problems, goals, and industries align, the more your case study will resonate.

What if you have more than one buyer persona? No problem. This is a common situation for companies because buyers comprise an entire committee. You might be marketing to procurement experts, executives, engineers, etc. Try to develop a case study tailored to each key persona. This might be a long-term goal, and that's fine. The better you can personalize the experience for each stakeholder, the easier it is to keep their attention.  

Here are a few considerations to think about before research:

  • Products/services of yours the customer uses (and how familiar they are with them)
  • The customer's brand recognition in the industry
  • Whether the results they've achieved are specific and remarkable
  • Whether they've switched from a competitor's product/service
  • How closely aligned they are with your target audience

These items are just a jumping-off point as you develop your criteria.  Once you have a list, run each customer through it to determine your top targets. Approach the ones on the top (your "dream" case study subjects) and work your way down as needed.

Who to interview

You should consider interviewing top-level managers or executives because those are high-profile positions. But consider how close they are to your product and its results.

Focusing on an office manager or engineer who uses your product daily would be better. Look for someone with a courtside view of the effects.

The ways to request customer participation in case studies can vary, but certain principles can improve your chances:

  • Make it easy for customers to work with you, respecting their valuable time. Be well-prepared and minimize their involvement.
  • Emphasize how customers will benefit through increased publicity, revenue opportunities, or recognition for their success. 
  • Acknowledge their contributions and showcase their achievements.
  • Standardizing the request process with a script incorporating these principles can help your team consistently secure case study approvals and track performance.

Step 2: Prepare for the interview

Case study interviews are like school exams. The more prepared you are for them, the better they turn out. Preparing thoroughly also shows participants that you value their time. You don't waste precious minutes rehashing things you should have already known. You focus on getting the information you need as efficiently as possible.

You can conduct your case study interview in multiple formats, from exchanging emails to in-person interviews. This isn't a trivial decision.  As you'll see in the chart below, each format has its unique advantages and disadvantages. 

Seeing each other's facial expressions puts everyone at ease and encourages case study participants to open up.

It's a good format if you're simultaneously conferencing with several people from the customer's team.
Always be on guard for connection issues; not every customer knows the technology.

Audio quality will probably be less good than on the phone. When multiple people are talking, pieces of conversation can be lost.
It is a more personal than email because you can hear someone's tone. You can encourage them to continue if they get really excited about certain answers.

Convenient and immediate. Dial a number and start interviewing without ever leaving the office.
It isn't as personal as a video chat or an in-person interview because you can't see the customer's face, and nonverbal cues might be missed.


Don't get direct quotes like you would with email responses. The only way to preserve the interview is to remember to have it recorded.
The most personal interview style. It feels like an informal conversation, making it easier to tell stories and switch seamlessly between topics.

Humanizes the customer's experience and allows you to put a face to the incredible results.
Puts a lot of pressure on customers who are shy or introverted – especially if they're being recorded.


Requires the most commitment for the participant – travel, dressing up, dealing with audiovisual equipment, etc.
Gives customers the most flexibility with respect to scheduling. They can answer a few questions, see to their obligations, and return to them at their convenience.

No coordination of schedules is needed. Each party can fulfill their obligations whenever they're able to.
There is less opportunity for customers to go “off script” and tell compelling anecdotes that your questions might have overlooked.

Some of the study participant's personalities might be lost in their typed responses. It's harder to sense their enthusiasm or frustration.

You'll also have to consider who will ask and answer the questions during your case study interview. It's wise to consider this while considering the case study format.  The number of participants factors into which format will work best. Pulling off an in-person interview becomes much harder if you're trying to juggle four or five people's busy schedules. Try a video conference instead.

Before interviewing your case study participant, it is crucial to identify the specific questions that need to be asked.  It's essential to thoroughly evaluate your collaboration with the client and understand how your product's contributions impact the company. 

Remember that structuring your case study is akin to crafting a compelling narrative. To achieve this, follow a structured approach:

  • Beginning of your story. Delve into the customer's challenge that ultimately led them to do business with you. What were their problems like? What drove them to make a decision finally? Why did they choose you?
  • The middle of the case study.  Your audience also wants to know about the experience of working with you. Your customer has taken action to address their problems. What happened once you got on board?
  • An ending that makes you the hero.  Describe the specific results your company produced for the customer. How has the customer's business (and life) changed once they implemented your solution?

Sample questions for the case study interview

If you're preparing for a case study interview, here are some sample case study research questions to help you get started:

  • What challenges led you to seek a solution?
  • When did you realize the need for immediate action? Was there a tipping point?
  • How did you decide on the criteria for choosing a B2B solution, and who was involved?
  • What set our product or service apart from others you considered?
  • How was your experience working with us post-purchase?
  • Were there any pleasant surprises or exceeded expectations during our collaboration?
  • How smoothly did your team integrate our solution into their workflows?
  • How long before you started seeing positive results?
  • How have you benefited from our products or services?
  • How do you measure the value our product or service provides?

Step 3: Conduct the interview

Preparing for case study interviews can be different from everyday conversations. Here are some tips to keep in mind:

  • Create a comfortable atmosphere.  Before diving into the discussion, talk about their business and personal interests. Ensure everyone is at ease, and address any questions or concerns.
  • Prioritize key questions.  Lead with your most crucial questions to respect your customer's time. Interview lengths can vary, so starting with the essentials ensures you get the vital information.
  • Be flexible.  Case study interviews don't have to be rigid. If your interviewee goes "off script," embrace it. Their spontaneous responses often provide valuable insights.
  • Record the interview.  If not conducted via email, ask for permission to record the interview. This lets you focus on the conversation and capture valuable quotes without distractions.

Step 4: Figure out who will create the case study

When creating written case studies for your business, deciding who should handle the writing depends on cost, perspective, and revisions.

Outsourcing might be pricier, but it ensures a professionally crafted outcome. On the other hand, in-house writing has its considerations, including understanding your customers and products. 

Technical expertise and equipment are needed for video case studies, which often leads companies to consider outsourcing due to production and editing costs. 

Tip: When outsourcing work, it's essential to clearly understand pricing details to avoid surprises and unexpected charges during payment.

Step 5: Utilize storytelling

Understanding and applying storytelling elements can make your case studies unforgettable, offering a competitive edge. 

Narrative Arc - The Framework Bank - Medium

Source: The Framework Bank

Every great study follows a narrative arc (also called a "story arc"). This arc represents how a character faces challenges, struggles against raising stakes, and encounters a formidable obstacle before the tension resolves.

In a case study narrative, consider:

  • Exposition. Provide background information about the company, revealing their "old life" before becoming your customer.
  • Inciting incident. Highlight the problem that drove the customer to seek a solution, creating a sense of urgency.
  • Obstacles (rising action). Describe the customer's journey in researching and evaluating solutions, building tension as they explore options.
  • Midpoint. Explain what made the business choose your product or service and what set you apart.
  • Climax. Showcase the success achieved with your product.
  • Denouement. Describe the customer's transformed business and end with a call-to-action for the reader to take the next step.

Step 6: Design the case study

The adage "Don't judge a book by its cover" is familiar, but people tend to do just that quite often!

A poor layout can deter readers even if you have an outstanding case study. To create an engaging case study, follow these steps:

  • Craft a compelling title. Just like you wouldn't read a newspaper article without an eye-catching headline, the same goes for case studies. Start with a title that grabs attention.
  • Organize your content. Break down your content into different sections, such as challenges, results, etc. Each section can also include subsections. This case study approach divides the content into manageable portions, preventing readers from feeling overwhelmed by lengthy blocks of text.
  • Conciseness is key. Keep your case study as concise as possible. The most compelling case studies are precisely long enough to introduce the customer's challenge, experience with your solution, and outstanding results. Prioritize clarity and omit any sections that may detract from the main storyline.
  • Utilize visual elements. To break up text and maintain reader interest, incorporate visual elements like callout boxes, bulleted lists, and sidebars.
  • Include charts and images. Summarize results and simplify complex topics by including pictures and charts. Visual aids enhance the overall appeal of your case study.
  • Embrace white space. Avoid overwhelming walls of text to prevent reader fatigue. Opt for plenty of white space, use shorter paragraphs, and employ subsections to ensure easy readability and navigation.
  • Enhance video case studies. In video case studies, elements like music, fonts, and color grading are pivotal in setting the right tone. Choose music that complements your message and use it strategically throughout your story. Carefully select fonts to convey the desired style, and consider how lighting and color grading can influence the mood. These elements collectively help create the desired tone for your video case study.

Step 7: Edits and revisions

Once you've finished the interview and created your case study, the hardest part is over. Now's the time for editing and revision. This might feel frustrating for impatient B2B marketers, but it can turn good stories into great ones.

Ideally, you'll want to submit your case study through two different rounds of editing and revisions:

  • Internal review. Seek feedback from various team members to ensure your case study is captivating and error-free. Gather perspectives from marketing, sales, and those in close contact with customers for well-rounded insights. Use patterns from this feedback to guide revisions and apply lessons to future case studies.
  • Customer feedback. Share the case study with customers to make them feel valued and ensure accuracy. Let them review quotes and data points, as they are the "heroes" of the story, and their logos will be prominently featured. This step maintains positive customer relationships.

Case study mistakes to avoid

  • Ensure easy access to case studies on your website.
  • Spotlight the customer, not just your business.
  • Tailor each case study to a specific audience.
  • Avoid excessive industry jargon in your content.

Step 8: Publishing

Take a moment to proofread your case study one more time carefully. Even if you're reasonably confident you've caught all the errors, it's always a good idea to check. Your case study will be a valuable marketing tool for years, so it's worth the investment to ensure it's flawless. Once done, your case study is all set to go!

Consider sharing a copy of the completed case study with your customer as a thoughtful gesture. They'll likely appreciate it; some may want to keep it for their records. After all, your case study wouldn't have been possible without their help, and they deserve to see the final product.

Where you publish your case study depends on its role in your overall marketing strategy. If you want to reach as many people as possible with your case study, consider publishing it on your website and social media platforms. 

Tip: Some companies prefer to keep their case studies exclusive, making them available only to those who request them. This approach is often taken to control access to valuable information and to engage more deeply with potential customers who express specific interests. It can create a sense of exclusivity and encourage interested parties to engage directly with the company.

Step 9: Case study distribution

When sharing individual case studies, concentrate on reaching the audience with the most influence on purchasing decisions

Here are some common distribution channels to consider:

  • Sales teams. Share case studies to enhance customer interactions, retention , and upselling among your sales and customer success teams. Keep them updated on new studies and offer easily accessible formats like PDFs or landing page links.
  • Company website. Feature case studies on your website to establish authority and provide valuable information to potential buyers. Organize them by categories such as location, size, industry, challenges, and products or services used for effective presentation.
  • Events. Use live events like conferences and webinars to distribute printed case study copies, showcase video case studies at trade show booths, and conclude webinars with links to your case study library. This creative approach blends personal interactions with compelling content.
  • Industry journalists. Engage relevant industry journalists to gain media coverage by identifying suitable publications and journalists covering related topics. Building relationships is vital, and platforms like HARO (Help A Reporter Out) can facilitate connections, especially if your competitors have received coverage before.

Want to learn more about Marketing Analytics Software? Explore Marketing Analytics products.

It can seem daunting to transform the information you've gathered into a cohesive narrative.  We’ve created a versatile case study template that can serve as a solid starting point for your case study.

With this template, your business can explore any solutions offered to satisfied customers, covering their background, the factors that led them to choose your services, and their outcomes.

Case Study Template

The template boasts a straightforward design, featuring distinct sections that guide you in effectively narrating your and your customer's story. However, remember that limitless ways to showcase your business's accomplishments exist.

To assist you in this process, here's a breakdown of the recommended sections to include in a case study:

  • Title.  Keep it concise. Create a brief yet engaging project title summarizing your work with your subject. Consider your title like a newspaper headline; do it well, and readers will want to learn more. 
  • Subtitle . Use this section to elaborate on the achievement briefly. Make it creative and catchy to engage your audience.
  • Executive summary.  Use this as an overview of the story, followed by 2-3 bullet points highlighting key success metrics.
  • Challenges and objectives. This section describes the customer's challenges before adopting your product or service, along with the goals or objectives they sought to achieve.
  • How product/service helped.  A paragraph explaining how your product or service addressed their problem.
  • Testimonials.  Incorporate short quotes or statements from the individuals involved in the case study, sharing their perspectives and experiences.
  • Supporting visuals.  Include one or two impactful visuals, such as graphs, infographics, or highlighted metrics, that reinforce the narrative.
  • Call to action (CTA).  If you do your job well, your audience will read (or watch) your case studies from beginning to end. They are interested in everything you've said. Now, what's the next step they should take to continue their relationship with you? Give people a simple action they can complete. 

Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study:

  • Amazon Web Services, Inc.  provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced using AWS.
  • LinkedIn Marketing Solutions combines captivating visuals with measurable results in the case study created for BlackRock. This case study illustrates how LinkedIn has contributed to the growth of BlackRock's brand awareness over the years. 
  • Salesforce , a sales and marketing automation SaaS solutions provider, seamlessly integrates written and visual elements to convey its success stories with Pepe Jeans. This case study effectively demonstrates how Pepe Jeans is captivating online shoppers with immersive and context-driven e-commerce experiences through Salesforce.
  • HubSpot offers a combination of sales and marketing tools. Their case study demonstrates the effectiveness of its all-in-one solutions. These typically focus on a particular client's journey and how HubSpot helped them achieve significant results.

There are two different types of case studies that businesses might utilize:

Written case studies 

Written case studies offer readers a clear visual representation of data, which helps them quickly identify and focus on the information that matters most. 

Printed versions of case studies find their place at events like trade shows, where they serve as valuable sales collateral to engage prospective clients.  Even in the digital age, many businesses provide case studies in PDF format or as web-based landing pages, improving accessibility for their audience. 

Note: Landing pages , in particular, offer the flexibility to incorporate rich multimedia content, including images, charts, and videos. This flexibility in design makes landing pages an attractive choice for presenting detailed content to the audience.

Written case study advantages

Here are several significant advantages to leveraging case studies for your company:

  • Hyperlink accessibility.  Whether in PDF or landing page format, written case studies allow for embedded hyperlinks, offering prospects easy access to additional information and contact forms.
  • Flexible engagement.  Unlike video case studies, which may demand in-person arrangements, written case studies can be conducted via phone or video streaming, reducing customer commitment and simplifying scheduling.
  • Efficient scanning . Well-structured written case studies with a scannable format cater to time-strapped professionals. Charts and callout boxes with key statistics enhance the ease of information retrieval.
  • Printable for offline use.  Written case studies can be effortlessly printed and distributed at trade shows, sales meetings, and live events. This tangible format accommodates those who prefer physical materials and provides versatility in outreach, unlike video content, which is less portable.

Written case study disadvantages

Here are some drawbacks associated with the use of case studies:

  • Reduced emotional impact.  Written content lacks the emotional punch of live video testimonials, which engage more senses and emotions, making a stronger connection.
  • Consider time investment.  Creating a compelling case study involves editing, proofreading, and design collaboration, with multiple revisions commonly required before publication.
  • Challenges in maintaining attention.  Attention spans are short in today's ad-saturated world. Using graphics, infographics, and videos more often is more powerful to incite the right emotions in customers.

Video case studies

Video case studies are the latest marketing trend. Unlike in the past, when video production was costly, today's tools make it more accessible for users to create and edit their videos. However, specific technical requirements still apply.

Like written case studies, video case studies delve into a specific customer's challenges and how your business provides solutions. Yet, the video offers a more profound connection by showcasing the person who faced and conquered the problem.

Video case studies can boost brand exposure when shared on platforms like YouTube. For example, Slack's engaging case study video with Sandwich Video illustrates how Slack transformed its workflow and adds humor, which can be challenging in written case studies focused on factual evidence.

Source : YouTube

This video case study has garnered nearly a million views on YouTube.

Video case study advantages

Here are some of the top advantages of video case studies. While video testimonials take more time, the payoff can be worth it. 

  • Humanization and authenticity.  Video case studies connect viewers with real people, adding authenticity and fostering a stronger emotional connection.
  • Engaging multiple senses.  They engage both auditory and visual senses, enhancing credibility and emotional impact. Charts, statistics, and images can also be incorporated.
  • Broad distribution.  Videos can be shared on websites, YouTube, social media, and more, reaching diverse audiences and boosting engagement, especially on social platforms.

Video case study disadvantages

Before fully committing to video testimonials, consider the following:

  • Technical expertise and equipment.  Video production requires technical know-how and equipment, which can be costly. Skilled video editing is essential to maintain a professional image. While technology advances, producing amateurish videos may harm your brand's perception.
  • Viewer convenience.  Some prospects prefer written formats due to faster reading and ease of navigation. Video typically requires sound, which can be inconvenient for viewers in specific settings. Many people may not have headphones readily available to watch your content.
  • Demand on case study participants.  On-camera interviews can be time-consuming and location-dependent, making scheduling challenging for case study participants. Additionally, being on screen for a global audience may create insecurities and performance pressure.
  • Comfort on camera.  Not everyone feels at ease on camera. Nervousness or a different on-screen persona can impact the effectiveness of the testimonial, and discovering this late in the process can be problematic.

Written or video case studies: Which is right for you?

Now that you know the pros and cons of each, how do you choose which is right for you?

One of the most significant factors in doing video case studies can be the technical expertise and equipment required for a high level of production quality. Whether you have the budget to do this in-house or hire a production company can be one of the major deciding factors.

Still, written or video doesn't have to be an either-or decision. Some B2B companies are using both formats. They can complement each other nicely, minimizing the downsides mentioned above and reaching your potential customers where they prefer.

Let's say you're selling IT network security. What you offer is invaluable but complicated. You could create a short (three- or four-minute) video case study to get attention and touch on the significant benefits of your services. This whets the viewer's appetite for more information, which they could find in a written case study that supplements the video.

Should you decide to test the water in video case studies, test their effectiveness among your target audience. See how well they work for your company and sales team. And, just like a written case study, you can always find ways to improve your process as you continue exploring video case studies.

Case studies offer several distinctive advantages, making them an ideal tool for businesses to market their products to customers. However, their benefits extend beyond these qualities. 

Here's an overview of all the advantages of case studies:

Valuable sales support

Case studies serve as a valuable resource for your sales endeavors. Buyers frequently require additional information before finalizing a purchase decision. These studies provide concrete evidence of your product or service's effectiveness, assisting your sales representatives in closing deals more efficiently, especially with customers with lingering uncertainties.

Validating your value

Case studies serve as evidence of your product or service's worth or value proposition , playing a role in building trust with potential customers. By showcasing successful partnerships, you make it easier for prospects to place trust in your offerings. This effect is particularly notable when the featured customer holds a reputable status.

Unique and engaging content

By working closely with your customer success teams, you can uncover various customer stories that resonate with different prospects. Case studies allow marketers to shape product features and benefits into compelling narratives. 

Each case study's distinctiveness, mirroring the uniqueness of every customer's journey, makes them a valuable source of relatable and engaging content. Storytelling possesses the unique ability to connect with audiences on an emotional level, a dimension that statistics alone often cannot achieve. 

Spotlighting valuable customers

Case studies provide a valuable platform for showcasing your esteemed customers. Featuring them in these studies offers a chance to give them visibility and express your gratitude for the partnership, which can enhance customer loyalty . Depending on the company you are writing about, it can also demonstrate the caliber of your business.

Now is the time to get SaaS-y news and entertainment with our 5-minute newsletter,   G2 Tea , featuring inspiring leaders, hot takes, and bold predictions. Subscribe below!

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It's important to consider limitations when designing and interpreting the results of case studies. Here's an overview of the limitations of case studies:

Challenges in replication

Case studies often focus on specific individuals, organizations, or situations, making generalizing their findings to broader populations or contexts challenging. 

Time-intensive process

Case studies require a significant time investment. The extensive data collection process and the need for comprehensive analysis can be demanding, especially for researchers who are new to this method.

Potential for errors

Case studies can be influenced by memory and judgment, potentially leading to inaccuracies. Depending on human memory to reconstruct a case's history may result in variations and potential inconsistencies in how individuals recall past events. Additionally, bias may emerge, as individuals tend to prioritize what they consider most significant, which could limit their consideration of alternative perspectives.

Challenges in verification

Confirming results through additional research can present difficulties. This complexity arises from the need for detailed and extensive data in the initial creation of a case study. Consequently, this process requires significant effort and a substantial amount of time.

While looking at case studies, you may have noticed a quote. This type of quote is considered a testimonial, a key element of case studies.

If a customer's quote proves that your brand does what it says it will or performs as expected, you may wonder: 'Aren't customer testimonials and case studies the same thing?' Not exactly.

case study vs. testimonial

Testimonials are brief endorsements designed to establish trust on a broad scale. In contrast, case studies are detailed narratives that offer a comprehensive understanding of how a product or service addresses a specific problem, targeting a more focused audience. 

Crafting case studies requires more resources and a structured approach than testimonials. Your selection between the two depends on your marketing objectives and the complexity of your product or service.

Case in point!

Case studies are among a company's most effective tools. You're  well on your way to mastering them.

Today's buyers are tackling much of the case study research methodology independently. Many are understandably skeptical before making a buying decision. By connecting them with multiple case studies, you can prove you've gotten the results you say you can. There's hardly a better way to boost your credibility and persuade them to consider your solution.

Case study formats and distribution methods might change as technology evolves. However, the fundamentals that make them effective—knowing how to choose subjects, conduct interviews, and structure everything to get attention—will serve you for as long as you're in business. 

We covered a ton of concepts and resources, so go ahead and bookmark this page. You can refer to it whenever you have questions or need a refresher.

Dive into market research to uncover customer preferences and spending habits.

Kristen McCabe

Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)

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How to Write a Case Study: Bookmarkable Guide & Template

Braden Becker

Published: July 18, 2024

Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.

person at computer writing a case study

A great way to prove your worth is through a compelling case study. HubSpot’s 2024 State of Marketing report found that case studies are so captivating that they were the fifth most commonly used type of content that marketers relied on.

That statistic still holds true in Forbes Advisor’s 2024 study, which adds that 78% of B2B businesses report using case studies and customer stories because they are “ crucial for demonstrating real-world value. ”

Having written these ever more frequently over the past ten years, I hope to serve as your guide through a process that can feel daunting, but I promise is worth the effort. Below, I'll walk you through what a case study is, how to prepare for writing one, what to include in it, and how it can be an effective tactic.

Table of Contents

Case Study Definition

  • Why Write a Case Study?
  • How Long Should a Case Study Be?

Case Study Templates

How to write a case study, case study format, business case study examples.

how to make case study assignment

Free Case Study Templates

Showcase your company's success using these three free case study templates.

  • Data-Driven Case Study Template
  • Product-Specific Case Study Template
  • General Case Study Template

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A case study is coverage of a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it‘s common for a case study to tell the story of a successful business partnership between a vendor and a client.

Perhaps the success you’re highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers, helping you attract new clients.

Why write a case study?

I know, it sounds like a huge endeavor — is it really worth it?

The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples.

Here are a few reasons why you should write case studies.

1. Explain complex topics or concepts.

Case studies give you the space to break down complex concepts, ideas, and strategies, showing how they can be applied in a practical way.

You can use real-world examples, like an existing client, and use their story to create a compelling narrative that demonstrates how your product solved their issue. Most importantly, it explains how those strategies can be repeated to help other customers get similar, successful results.

2. Show expertise.

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with.

3. Build trust and credibility.

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework.

A robust case study instills confidence in the solutions you present because the reader has now vicariously experienced the problem — and they followed, step-by-step, what it took to solve it. These elements work together, enabling you to build trust with potential customers.

4. Create social proof.

Using existing clients that have seen success working with your brand builds social proof .

People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — put your success on display for potential customers to see.

All of these attributes play together like an orchestra to help you gain more clients. Afterward, the case study acts as a reference. You can pull quotes from customers that were featured in these studies to repurpose them in other marketing content.

How long should a case study be?

Now that you’re more acquainted with the benefits of producing a case study, let’s explore how long these documents should be.

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words.

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved.

This may be easier said than done, but it‘s important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader’s interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Make it attractive to dive into by using headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers.

I’ve also seen more and more brands incorporate video elements into case studies listed on their site for a more engaging experience, which is highly recommended given that video is currently the best performing marketing content format.

case study format, forbes table of best performing content marketing formats

In terms of the interview structure, I recommend categorizing the questions in a way that the answers flow into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, plus how they fit into the landscape of their industry. Sample questions might include:

  • How long have you been in business?
  • How many employees do you have?
  • What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context that helps match the customer's needs with your solution. Sample questions might include:

  • What challenges and objectives led you to look for a solution?
  • What might have happened if you did not identify a solution?
  • Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes.

Sample questions might include:

  • How did you hear about our product or service?
  • Who was involved in the selection process?
  • What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

  • How long did it take to get up and running?
  • Did that meet your expectations?
  • Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

  • Is there a particular aspect of the product or service that you rely on most?
  • Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

  • How is the product or service helping you save time and increase productivity?
  • In what ways does that enhance your competitive advantage?
  • How much have you increased metrics X, Y, and Z?

It’s a smart idea to send a copy of your interview questions to your subject ahead of time so they can prepare strong answers and collect the numerical data you need from them.

10. Lay out your case study format.

When it comes time to take all of the information you‘ve collected and actually turn it into something useful, it’s easy to feel overwhelmed. I always do, but I also know that it works out in the end, so I just jump on in and work it through.

So where should you start? What should you include? What's the best way to structure it?

It‘s important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study.

They can be very visual, which you’ll see in some of the examples we've included below, and can sometimes be communicated through video or photos with a bit of accompanying text.

Here are the sections I’d suggest, and I'll cover these in more detail after #11 below:

  • Title. Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
  • Subtitle. Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
  • Executive Summary . A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
  • About the Subject. An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
  • Challenges and Objectives. A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
  • How Product/Service Helped. A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
  • Results. A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
  • Supporting Visuals or Quotes. Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
  • Future Plans. Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
  • Call-to-Action (CTA). Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible.

Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you‘ve completed your case study, it’s time to publish and promote it.

Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas.

Lead Gen in a Blog Post

As stated earlier, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF.

To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client‘s success and asking readers to fill out a form with their name and email address if they’d like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people to it from your homepage with a “Case Studies” or “Testimonials” button along your homepage's top navigation bar.

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

case study format, crunch fitness title

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Showcase your company's success using these free case study templates.

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5 Steps for Writing a Case Study for Business (+Templates)

Get professional tips for writing a case study that drives business impact. Learn the best format and research method to use alongside examples & templates.

Author

7 minute read

Writing a Case Study for Business

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SHORT ANSWER

What is a case study.

  • Open with an introductory overview
  • Explain the problem in question
  • Detail the solutions that solved the problem
  • Refer to key results
  • Finish with recommendations and next steps

Why you need a case study

“I climbed Mount Everest and I did it all by myself.” “Yeah mate, pics or it didn’t happen.” The same logic applies to case studies. In business, it’s “case studies or it didn’t happen.” A well-written case study legitimizes your product or services. It proves the impact your actions have on the bottom line and is the single most important element of building trust amongst prospective clients. But… How do you write a *perfect* case study? One that engages readers and makes them care about your offering and excited to work with you?

how to make case study assignment

In business, a case study , or customer success story, is a marketing tool that showcases how your product or service helped clients overcome business challenges. It uses statistics, quotes, and specific examples to convincingly highlight your ability to produce results.

What is the purpose of a case study?

The purpose of a case study, usually, is to provide your prospective clients with specific examples of how your products or services can help solve business problems they might be facing.

Case studies legitimize your business activities allowing you to go beyond explaining what you do and focus on how well you do it. (And, in case you were wondering just HOW important case studies are, here’s an item of data to ponder: according to a DemandGen report , 78% of B2B buyers want to review case studies before making a purchase decision. Another study by Uplift found that at the end of 2023, f or the third year in a row, marketers ranked case studies the #1 most effective marketing tactic to increase sales—ahead of general website content, SEO, blog posts, social media, paid ads and other tactics. )

There’s no magic behind it. Just a proven, simple formula I’m about to share with you. Spend the next 7 minutes reading this guide and you’ll learn how to write case studies better than any case study you’ve created in the past. Important caveat: this article explains how to write a case study for business purposes. If you’re interested in writing research case studies for academia, refer to this excellent guide by University of Southern California. If, in turn, you’re struggling with putting together a medical case study, here’s a fantastic 101 by the BMJ . I’m not going to pretend I know better than these guys do.

For your reference, here’s an example of our very own case study, showing how, at Storydoc, we helped the Spot company boost some of their key metrics: Learn How Spot by NetApp boosted their conversion rates 2x.

Spot's team used this deck to boost their conversion 2x

By drawing the bigger picture even deep-tech software products can be easily explained.

Spot by Ocean sales deck

Browse interactive case study templates

No matter how great the contents of your case study might be, if you fail to present it in an eye-pleasing way, most likely, no one will really read it. The good news? I’ve put together a gallery of the most professional, attention-grabbing case study templates available online. You can find it here: Case Study Templates & Design Tips Or, take a shortcut to great case study design and use our presentation maker . Have a look below to see what your case study might look like.

open

And now, let’s get to the case study 101. (If you’re only interested in a specific section of a case study, simply click on a jump-to link in the table of contents below.

Here's how to write a case study:

how to make case study assignment

1. Open with an introductory overview

The last thing you want is for someone to open your case study, give it a quick glance, and decide to skip. See— People don’t usually read case studies. At least not immediately. First, they skim the contents to see if the subject is relevant enough. How to make sure your case study sticks? At the beginning, place an introductory overview (also called an “executive summary”). Provide an overview of the whole case. It’s not supposed to be a catchy intro but a full synopsis, detailing the problem at hand, your assumptions, the solutions implemented, and the results achieved.

How to write a case study introduction?

Introduce the purpose of the case study—specify exactly what you were aiming to achieve.

Define the problem or the most significant challenge. For instance, low conversion rates, a technological issue or high costs. (It could also be a combination of such factors!)

Explain briefly what the solution to the problem was.

Share the most important results your actions produced. Don’t go into too much detail, a few key points will do. It’s best if you can quantify the results: numbers pop!

Keep it short. Usually, 2–4 paragraphs + a few bullet points with key results will do.

While, as its name implies, this section comes at the beginning of your case study, write it last. First, craft the rest of your document, then pick the most important bits and compile them into the introductory overview.

2. Explain the problem in question

“Adam caught a flat tire. In the middle of the desert. He had no spare, no signal, no food, and only enough water to keep him alive for 48 hours.” Oh dear, poor Adam! What could possibly be done to help him?! See, in your case study, make the client seem like Adam so that, later on, you can paint your company like the miraculous savior. Of course, I’m exaggerating, but only so much. The purpose of the “problem” section in a case study is to arouse emotions from the readers. Ideally, in such a way that they can picture themselves as Adam. Highlight a problem your product or services solve and present an example of when that problem was troubling a client really badly.

How to write a “problem” section in a case study?

In a single sentence, describe your customer’s business challenges and objectives.

Explain the problem your customer faced that prevented them from achieving those objectives prior to working with you.

If that was the case, mention other solutions your client experimented with that didn’t work out and explain why.

Make it clear how the issue or problem impacted the client’s business results so that it’s easy to understand why a solution was badly needed.

3. Detail the solutions implemented to solve the problem

Here comes the moment to toot your own horn a bit (and also that moment when you can get slightly technical). Present your solutions in reference to the issue your client was dealing with and make it obvious that those are easily replicable for all future cases. Of course, the exact formula for this section will depend on your industry and mode of operation. Sometimes a 2–3 paragraph summary will be enough, in other cases, you’ll need to include more detailed technical specs regarding the solution you implemented.

How to write a solutions section in a case study?

Focus on your customer’s experience in using your product or services.

Explain the process: say how long it took to get the solution up and running and what teams on your customer’s end were involved.

Highlight the features of your product or service that turned out to be the most beneficial to your customer.

If possible, attach or link to relevant assets that will work as real-life examples of your solution (unless, of course, the information is highly sensitive).

Always run your case study by your client’s marketing team before you go live. Even if you’re using direct quotes or verifiable results, it’s ultimately their decision whether or not to make certain information freely available.

4. Refer to key results

In business, nothing speaks louder than ROI and you know it. Prospective customers reading your case study won’t be bothered to take notice of your state-of-the-art technology or innovative approach. Neither will they care about your past customers’ happiness. What they want to know is this: Will that help me save or make money? When writing a case study, your job is to present results in a way that answers the above question with a resounding YES. You need to make it blatantly obvious that your solutions heavily impact the bottom line of the client in question and that such results are easily replicable.

Here’s how to write about results:

In a few bullet points, list numerical results your solution delivered to the client.

Ideally, you’ll want to include revenue-related data: increase in clients’ base, more demos booked, higher conversion rates, or optimized pricing.

If you can’t (or aren’t allowed to) share hard sales numbers, refer to softer KPIs: time saved, customer happiness scores, expanding the community, or enhancing brand visibility.

If possible, by all means include quotes from your client. Results should speak for themselves, obviously, but showing the real human whose problems you solved makes for a much more powerful narrative. Plus, it further adds credibility to the case study. Start by preparing a list of powerful case study questions to guide your client interviews.8

5. Finish with recommendations and next steps

Everyone enjoys a solid epilogue. To end on a high note, include a list of key findings from your case study. Even if a given reader won’t decide to get in touch with you, at least you’ll provide them with a valuable source of knowledge—sometimes that’s enough to keep your company top of mind in the future. Plus, if you’re planning to continue working with the subject of your case study, definitely mention that! It shows that your support is valuable enough to warrant long-term collaboration, not just a one-off endeavor. Now, not every case study requires a call to action (especially if your main purpose is to inform and educate rather than convert, which is okay, too), but for those more commercially-oriented ones, do add it. Make your CTA singular and clear —if the most desired action is to reach out to you, leave your contact details, if you’d rather direct prospects to a landing page or a welcome screen, add a button.

And that’s a wrap!

Here are the key points to keep in mind when writing a case study:

Put an introductory overview at the beginning.

Present the problem you were solving and your exact solutions to that problem.

Include numerical, verifiable results your product or services delivered for the client.

Explain what the next steps are, especially if you plan to continue working with the client.

Finish with a strong, clear CTA, making it easy for prospects to reach out to you.

Thanks for reading the guide. Keeping my fingers crossed for your case study and wishing many successful cases so that you’ll always have something to write about.

how to make case study assignment

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How to Write a Case Study Assignment: All-In-One Guide

how to make case study assignment

But First: What Is a Case Study?

How long should your case study paper be, 5 types of case study assignments, what’s the common case study structure, how is a case study different from a research paper, how to prepare for writing your case study assignment, 7 powerful tips on how to write a case study, how to add a title page & citations to a case study, 3 marketing case study templates to help you out, 3+1 case study examples to inspire you, in conclusion.

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You won’t get through your academic program without at least one case study assignment. That’s because case studies are a powerful tool for gaining a real-world, in-depth understanding of problems – and their solutions.

But as an assignment, they can be confusing and challenging, especially if it’s your first time writing a case study. So, let us share with you everything we know about how to write a case study that’s compelling and fresh – and that’ll get you the top grade.

Before you get to writing a case study, you need to understand what it is to zero in on your goal as the author.

A case study is a piece that examines a particular problem and one or several of its real-world solutions. It can also analyze a certain event, personality, place, or situation in the context of a bigger issue.

And here lies your first piece of advice on how to write a case study assignment. Your goal is to meticulously analyze your case: what problem it tackles, how successful the approach was, etc.

It depends. A case study assignment can be anywhere between 500 and 1,500 words. The precise length depends on how long it needs to be for you to cover every crucial detail of the case and tell your readers the story.

That said, when you get to case study writing, keep in mind these four guidelines:

  • Hook your reader within the first 100 words;
  • Dedicate the bulk of your text to results and benefits or failing;
  • Keep it as concise as you can;
  • Use visuals whenever appropriate.

If you buy assignment , verify that the work you get follows these guidelines, too.

When you’re asked to write a case study, remember to pinpoint which case study type matches your topic the best:

  • Historical case studies examine past events and draw parallels between them and contemporary trends or issues.
  • Cumulative case study writing involves aggregating information about a particular subject.
  • Problem-oriented case studies aim to find the best solution by analyzing existing ones and their results.
  • Illustrative case studies recount a certain event, break down its outcomes, and reach teachable conclusions.
  • Critical case studies involve writing a case study report on the causes and effects of their subject.

To write a case study, follow this standard eight-part structure:

  • Executive summary combines an overview of the field and your thesis statement.
  • The background is the description of your case: its context, course, and key issues.
  • Case evaluation is where you isolate the issues or details you’ll focus on and explain why the solution works – or doesn’t.
  • Proposed solutions describe how to improve what works or fix what doesn’t. It’s often the toughest part, so don’t hesitate to turn to cheap assignment help if it’s your case.
  • The conclusion is a summary of the previous two sections.
  • Recommendations are your substantiated opinion on the best way to tackle the issue.
  • Implementation describes the practicalities of putting your strategies to work.
  • Citations are where you provide all the references.

These two types of assignments, albeit similar, aren’t the same. So, before we dive into how to write a case study essay, let’s list its four differences from a research paper:

  • It’s a more detail-oriented, in-depth look at a particular case;
  • When you write a case study, you should flex your storytelling muscles to craft a compelling essay;
  • A case study is typically shorter than a research paper;
  • It focuses on the practical aspects of approaching a certain problem.

Preparation is a crucial part of how to write a case study. It should include rigorous research, multiple source analysis, and, sometimes, interviewing experts or customers.

Here are five steps you should take during this phase:

  • Pinpoint the goal of your case study assignment;
  • Zero in on the topic, issue, and subject you’ll describe in it;
  • Read up on its background information;
  • Round up all the credible sources you’ll rely on in writing;
  • Identify the multitude of solutions to the central problem.

Now that you know what a case study is and how to prepare for writing one, let’s break down these seven actionable tips that’ll help you in your writing process.

1. Make Your Interviews as Easy as Possible

If you’re writing a case study that examines a real business, campaign, or individual, it may involve one or several interviews. And when you ask a person to sit down with you, you essentially ask them to spend their time on you. So, make it as easy for them as possible:

  • Straighten out all the interview details in advance (when, where, how long);
  • Explain how the case study will be used and where it’ll end up;
  • Offer to hold an interview the way they prefer (over the phone, online, via email).

2. Hook Your Readers with a Snapshot

Like any good story, its beginning should hook the reader, i.e., make them want to read further. But don’t rely on the intrigue too much.

Instead, in the introduction, describe not just the case setup but its results, too. Don’t worry about the intrigue: the journey from point A to point B should still pique the reader’s interest.

3. Find an Unconventional Perspective

Writing a case study is easy. But writing a compelling one is not. To keep your readers hooked on your case study until the last word, you’ll have to flex your creative muscles.

Here are three tips for that:

  • Tell your story as a protagonist-driven narrative;
  • Add a teaser at the beginning to hook your readers;
  • Find your unique angle; don’t settle for a conventional perspective.

“I don’t feel up to the challenge. Can I have someone do my assignment cheap instead?” Of course! Our writers are gurus of finding fresh perspectives, no matter how stale the topic may seem.

4. Make Your Story Relatable

A unique angle shouldn’t render your story too ambiguous or cryptic to your readers. Instead, aim to craft your case study to be relatable to your target audience.

For example, when businesses create their case studies to attract potential customers, they should make sure the reader can identify with the protagonist’s problems. Then, as the business describes how its product solved those problems, it essentially tells the reader, “This product can help you with your problem, too.”

5. Pay Attention to Visual Appeal & Readability

Your case study shouldn’t be just a wall of text (if you can help it). Visuals are more efficient at communicating information.

So, add infographics, charts, tables, and other illustrative visuals whenever possible. They’re easier to comprehend and consume.

Readability is another thing to keep in mind. To make your case study easy to read, make it skimmable by:

  • Adding subheadings and lists;
  • Highlighting important sentences;
  • Keeping the paragraphs and sections as short as possible.

6. Don’t Make the Narrative All About Yourself

Unless you have the experience or background to be at the forefront of a case study, avoid I-statements. Focus on your protagonist and tell the story from their perspective instead. This is key to making it relatable for a particular target audience, too.

Think about it this way. If you’re writing a case study for a company, you’ll want them to come across as a helping hand, not a self-proclaimed hero. So, stay humble and avoid boasting.

7. Let Your Subject Tell the Story

Whenever possible, use that interview material and incorporate interviewees’ quotes directly into your story. This will help your case study come across as more credible – and more relatable, too.

How should you use quotes when you’re writing a case study, exactly? Set up the scene or write the transition – and add the quote. And avoid repetition!

Case Study Title Page

The formatting for your title page and citations will depend on the style you’re required to use. Most likely, it’ll be the APA style. You may sometimes need to follow other style guidelines, like MLA or Chicago.

If you need to follow the APA guidelines, adding a case study title page is obligatory. Here’s what it’ll include (each element should be on a new line):

  • Author’s name;
  • Author’s affiliation;
  • Course number and name;
  • Your instructor’s name;
  • The paper’s due date.

Need an example? Here’s one for a case study assignment:

Greenwashing: Coca-Cola Sustainability Campaign Case Stud Jane B. Doe Harvard Business School, Harvard University MRK101: Introduction to Marketing Prof. John AdamsMay 12, 2022

Case Study Citations

You’ll also need to know how to cite a case study when you write one. The exact rules differ depending on the style, so here are your formulas for APA and MLA styles with examples.

For an APA citation , use this template:

Author’s last name, initials (Publishing year). Title. Source

Doe, J. B. (2020). Apple and Google: an oligopoly case study. Tech Journal, 10, 13. https://website.org/oligopoly-case-study

For an MLA reference , follow this template:

Author’s last name, first name. “Title of source.” Container, publication date, source location

Doe, J. B. “Apple and Google: an oligopoly case study.” Tech Journal 10, 13, 2020, website.org/oligopoly-case-study. Accessed 4 May. 2022.

Don’t know where to start with your case study? Following a template can be a great way to overcome writer’s block – and save some time in the process.

Here are three resources with case study templates you’ll love:

  • Canva has a whole case study category in its templates. Use them to make your case study presentation visually appealing – and outstanding!
  • Venngage offers dozens of sleek PDF templates for case studies. You just need to create a free account to use them.
  • HubSpot gives away a free pack of three text-only and three designed templates, along with a creation kit.

Need business and marketing how to write a case study examples to give you a push in the right direction? Here are three of them you can learn a great deal from:

  • “The Met” by Fantasy. Focused on a website redesign for The Met, this case study posted on Fantasy’s website shows instead of just telling. The text is concise while the website showcase is put front and center.
  • "In-Depth Performance Marketing Case Study" by Switch. Presented in PDF format, this case study reads as an in-depth research paper on marketing. The client’s name is never revealed, but that doesn’t get in the way of storytelling. Switch also included a glossary of terms to make it more readable for non-marketers.
  • “GoFundMe Increases Repeat and Referral Business 180%” by HubSpot. Just like other HubSpot case studies, this one is well-structured and emphasizes figures as evidence. It covers both the client’s problems and how the product solved them in a quote-driven, engaging way.

If you’re looking for more academic case study writing examples or college assignment help, let us share a sample of Greenwashing: Coca-Cola Sustainability Campaign Case Study with you:

The Coca-Cola Company, a global beverage corporation, has been criticized for its plastic production and waste since the 2000s. To improve its public image, the corporation decided to spotlight its sustainability efforts. However, these campaigns only hurt the company’s brand as it was accused of greenwashing (rightfully so).

Coca-Cola pledged to reduce single-use bottles multiple times. In 2017, Greenpeace already criticized the company for failing to achieve its 2015 goal of sourcing 25% of bottle materials from recycled plastic.

The company’s current goal – “using at least 50% recycled material in our packaging by 2030” – can be tracked via Ellen MacArthur Foundation, although the data is self-reported. According to that data, the recycled content accounts for just 11.5% of its packaging material sourcing as of 2020. But it excludes most of the company’s operations in Asia, Africa, and the Middle East.

Break Free from Plastic’s annual Brand Audit has named Coca-Cola the number one plastic polluter worldwide five years in a row. The Changing Markets Foundation listed it as a top greenwashing company in 2022, too.

All of this undermines Coca-Cola’s marketing campaign messaging and negatively impacts its branding. So, going forward, a genuine overhaul of its operations toward more sustainable ones – and transparent and full reporting on it – are a must for the company.

A case study is a great way to gain fresh, practical insights into a certain problem or event. When done right, it’s also a more compelling and engaging piece than other research papers.

However, that’s exactly what makes case studies so research-demanding and time-consuming. But if you’re not up to the challenge or lack the time required to do an A-worthy job, don’t worry. You can always turn to assignment help online like ours for help!

Any tips on how to start a case study?

Can you give some advice on how to write introduction for case study, where can i find some examples of well-written case studies, what if i don’t know where to start with my case study assignment, do you have any tips on how to present a case study, what is case study research.

how to make case study assignment

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Reflective Essay Examples: A Comprehensive Guide to Writing With Examples and Tips

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Organizing Your Social Sciences Research Assignments

  • Annotated Bibliography
  • Analyzing a Scholarly Journal Article
  • Group Presentations
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • Types of Structured Group Activities
  • Group Project Survival Skills
  • Leading a Class Discussion
  • Multiple Book Review Essay
  • Reviewing Collected Works
  • Writing a Case Analysis Paper
  • Writing a Case Study
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Reflective Paper
  • Writing a Research Proposal
  • Generative AI and Writing
  • Acknowledgments

Definition and Introduction

Case analysis is a problem-based teaching and learning method that involves critically analyzing complex scenarios within an organizational setting for the purpose of placing the student in a “real world” situation and applying reflection and critical thinking skills to contemplate appropriate solutions, decisions, or recommended courses of action. It is considered a more effective teaching technique than in-class role playing or simulation activities. The analytical process is often guided by questions provided by the instructor that ask students to contemplate relationships between the facts and critical incidents described in the case.

Cases generally include both descriptive and statistical elements and rely on students applying abductive reasoning to develop and argue for preferred or best outcomes [i.e., case scenarios rarely have a single correct or perfect answer based on the evidence provided]. Rather than emphasizing theories or concepts, case analysis assignments emphasize building a bridge of relevancy between abstract thinking and practical application and, by so doing, teaches the value of both within a specific area of professional practice.

Given this, the purpose of a case analysis paper is to present a structured and logically organized format for analyzing the case situation. It can be assigned to students individually or as a small group assignment and it may include an in-class presentation component. Case analysis is predominately taught in economics and business-related courses, but it is also a method of teaching and learning found in other applied social sciences disciplines, such as, social work, public relations, education, journalism, and public administration.

Ellet, William. The Case Study Handbook: A Student's Guide . Revised Edition. Boston, MA: Harvard Business School Publishing, 2018; Christoph Rasche and Achim Seisreiner. Guidelines for Business Case Analysis . University of Potsdam; Writing a Case Analysis . Writing Center, Baruch College; Volpe, Guglielmo. "Case Teaching in Economics: History, Practice and Evidence." Cogent Economics and Finance 3 (December 2015). doi:https://doi.org/10.1080/23322039.2015.1120977.

How to Approach Writing a Case Analysis Paper

The organization and structure of a case analysis paper can vary depending on the organizational setting, the situation, and how your professor wants you to approach the assignment. Nevertheless, preparing to write a case analysis paper involves several important steps. As Hawes notes, a case analysis assignment “...is useful in developing the ability to get to the heart of a problem, analyze it thoroughly, and to indicate the appropriate solution as well as how it should be implemented” [p.48]. This statement encapsulates how you should approach preparing to write a case analysis paper.

Before you begin to write your paper, consider the following analytical procedures:

  • Review the case to get an overview of the situation . A case can be only a few pages in length, however, it is most often very lengthy and contains a significant amount of detailed background information and statistics, with multilayered descriptions of the scenario, the roles and behaviors of various stakeholder groups, and situational events. Therefore, a quick reading of the case will help you gain an overall sense of the situation and illuminate the types of issues and problems that you will need to address in your paper. If your professor has provided questions intended to help frame your analysis, use them to guide your initial reading of the case.
  • Read the case thoroughly . After gaining a general overview of the case, carefully read the content again with the purpose of understanding key circumstances, events, and behaviors among stakeholder groups. Look for information or data that appears contradictory, extraneous, or misleading. At this point, you should be taking notes as you read because this will help you develop a general outline of your paper. The aim is to obtain a complete understanding of the situation so that you can begin contemplating tentative answers to any questions your professor has provided or, if they have not provided, developing answers to your own questions about the case scenario and its connection to the course readings,lectures, and class discussions.
  • Determine key stakeholder groups, issues, and events and the relationships they all have to each other . As you analyze the content, pay particular attention to identifying individuals, groups, or organizations described in the case and identify evidence of any problems or issues of concern that impact the situation in a negative way. Other things to look for include identifying any assumptions being made by or about each stakeholder, potential biased explanations or actions, explicit demands or ultimatums , and the underlying concerns that motivate these behaviors among stakeholders. The goal at this stage is to develop a comprehensive understanding of the situational and behavioral dynamics of the case and the explicit and implicit consequences of each of these actions.
  • Identify the core problems . The next step in most case analysis assignments is to discern what the core [i.e., most damaging, detrimental, injurious] problems are within the organizational setting and to determine their implications. The purpose at this stage of preparing to write your analysis paper is to distinguish between the symptoms of core problems and the core problems themselves and to decide which of these must be addressed immediately and which problems do not appear critical but may escalate over time. Identify evidence from the case to support your decisions by determining what information or data is essential to addressing the core problems and what information is not relevant or is misleading.
  • Explore alternative solutions . As noted, case analysis scenarios rarely have only one correct answer. Therefore, it is important to keep in mind that the process of analyzing the case and diagnosing core problems, while based on evidence, is a subjective process open to various avenues of interpretation. This means that you must consider alternative solutions or courses of action by critically examining strengths and weaknesses, risk factors, and the differences between short and long-term solutions. For each possible solution or course of action, consider the consequences they may have related to their implementation and how these recommendations might lead to new problems. Also, consider thinking about your recommended solutions or courses of action in relation to issues of fairness, equity, and inclusion.
  • Decide on a final set of recommendations . The last stage in preparing to write a case analysis paper is to assert an opinion or viewpoint about the recommendations needed to help resolve the core problems as you see them and to make a persuasive argument for supporting this point of view. Prepare a clear rationale for your recommendations based on examining each element of your analysis. Anticipate possible obstacles that could derail their implementation. Consider any counter-arguments that could be made concerning the validity of your recommended actions. Finally, describe a set of criteria and measurable indicators that could be applied to evaluating the effectiveness of your implementation plan.

Use these steps as the framework for writing your paper. Remember that the more detailed you are in taking notes as you critically examine each element of the case, the more information you will have to draw from when you begin to write. This will save you time.

NOTE : If the process of preparing to write a case analysis paper is assigned as a student group project, consider having each member of the group analyze a specific element of the case, including drafting answers to the corresponding questions used by your professor to frame the analysis. This will help make the analytical process more efficient and ensure that the distribution of work is equitable. This can also facilitate who is responsible for drafting each part of the final case analysis paper and, if applicable, the in-class presentation.

Framework for Case Analysis . College of Management. University of Massachusetts; Hawes, Jon M. "Teaching is Not Telling: The Case Method as a Form of Interactive Learning." Journal for Advancement of Marketing Education 5 (Winter 2004): 47-54; Rasche, Christoph and Achim Seisreiner. Guidelines for Business Case Analysis . University of Potsdam; Writing a Case Study Analysis . University of Arizona Global Campus Writing Center; Van Ness, Raymond K. A Guide to Case Analysis . School of Business. State University of New York, Albany; Writing a Case Analysis . Business School, University of New South Wales.

Structure and Writing Style

A case analysis paper should be detailed, concise, persuasive, clearly written, and professional in tone and in the use of language . As with other forms of college-level academic writing, declarative statements that convey information, provide a fact, or offer an explanation or any recommended courses of action should be based on evidence. If allowed by your professor, any external sources used to support your analysis, such as course readings, should be properly cited under a list of references. The organization and structure of case analysis papers can vary depending on your professor’s preferred format, but its structure generally follows the steps used for analyzing the case.

Introduction

The introduction should provide a succinct but thorough descriptive overview of the main facts, issues, and core problems of the case . The introduction should also include a brief summary of the most relevant details about the situation and organizational setting. This includes defining the theoretical framework or conceptual model on which any questions were used to frame your analysis.

Following the rules of most college-level research papers, the introduction should then inform the reader how the paper will be organized. This includes describing the major sections of the paper and the order in which they will be presented. Unless you are told to do so by your professor, you do not need to preview your final recommendations in the introduction. U nlike most college-level research papers , the introduction does not include a statement about the significance of your findings because a case analysis assignment does not involve contributing new knowledge about a research problem.

Background Analysis

Background analysis can vary depending on any guiding questions provided by your professor and the underlying concept or theory that the case is based upon. In general, however, this section of your paper should focus on:

  • Providing an overarching analysis of problems identified from the case scenario, including identifying events that stakeholders find challenging or troublesome,
  • Identifying assumptions made by each stakeholder and any apparent biases they may exhibit,
  • Describing any demands or claims made by or forced upon key stakeholders, and
  • Highlighting any issues of concern or complaints expressed by stakeholders in response to those demands or claims.

These aspects of the case are often in the form of behavioral responses expressed by individuals or groups within the organizational setting. However, note that problems in a case situation can also be reflected in data [or the lack thereof] and in the decision-making, operational, cultural, or institutional structure of the organization. Additionally, demands or claims can be either internal and external to the organization [e.g., a case analysis involving a president considering arms sales to Saudi Arabia could include managing internal demands from White House advisors as well as demands from members of Congress].

Throughout this section, present all relevant evidence from the case that supports your analysis. Do not simply claim there is a problem, an assumption, a demand, or a concern; tell the reader what part of the case informed how you identified these background elements.

Identification of Problems

In most case analysis assignments, there are problems, and then there are problems . Each problem can reflect a multitude of underlying symptoms that are detrimental to the interests of the organization. The purpose of identifying problems is to teach students how to differentiate between problems that vary in severity, impact, and relative importance. Given this, problems can be described in three general forms: those that must be addressed immediately, those that should be addressed but the impact is not severe, and those that do not require immediate attention and can be set aside for the time being.

All of the problems you identify from the case should be identified in this section of your paper, with a description based on evidence explaining the problem variances. If the assignment asks you to conduct research to further support your assessment of the problems, include this in your explanation. Remember to cite those sources in a list of references. Use specific evidence from the case and apply appropriate concepts, theories, and models discussed in class or in relevant course readings to highlight and explain the key problems [or problem] that you believe must be solved immediately and describe the underlying symptoms and why they are so critical.

Alternative Solutions

This section is where you provide specific, realistic, and evidence-based solutions to the problems you have identified and make recommendations about how to alleviate the underlying symptomatic conditions impacting the organizational setting. For each solution, you must explain why it was chosen and provide clear evidence to support your reasoning. This can include, for example, course readings and class discussions as well as research resources, such as, books, journal articles, research reports, or government documents. In some cases, your professor may encourage you to include personal, anecdotal experiences as evidence to support why you chose a particular solution or set of solutions. Using anecdotal evidence helps promote reflective thinking about the process of determining what qualifies as a core problem and relevant solution .

Throughout this part of the paper, keep in mind the entire array of problems that must be addressed and describe in detail the solutions that might be implemented to resolve these problems.

Recommended Courses of Action

In some case analysis assignments, your professor may ask you to combine the alternative solutions section with your recommended courses of action. However, it is important to know the difference between the two. A solution refers to the answer to a problem. A course of action refers to a procedure or deliberate sequence of activities adopted to proactively confront a situation, often in the context of accomplishing a goal. In this context, proposed courses of action are based on your analysis of alternative solutions. Your description and justification for pursuing each course of action should represent the overall plan for implementing your recommendations.

For each course of action, you need to explain the rationale for your recommendation in a way that confronts challenges, explains risks, and anticipates any counter-arguments from stakeholders. Do this by considering the strengths and weaknesses of each course of action framed in relation to how the action is expected to resolve the core problems presented, the possible ways the action may affect remaining problems, and how the recommended action will be perceived by each stakeholder.

In addition, you should describe the criteria needed to measure how well the implementation of these actions is working and explain which individuals or groups are responsible for ensuring your recommendations are successful. In addition, always consider the law of unintended consequences. Outline difficulties that may arise in implementing each course of action and describe how implementing the proposed courses of action [either individually or collectively] may lead to new problems [both large and small].

Throughout this section, you must consider the costs and benefits of recommending your courses of action in relation to uncertainties or missing information and the negative consequences of success.

The conclusion should be brief and introspective. Unlike a research paper, the conclusion in a case analysis paper does not include a summary of key findings and their significance, a statement about how the study contributed to existing knowledge, or indicate opportunities for future research.

Begin by synthesizing the core problems presented in the case and the relevance of your recommended solutions. This can include an explanation of what you have learned about the case in the context of your answers to the questions provided by your professor. The conclusion is also where you link what you learned from analyzing the case with the course readings or class discussions. This can further demonstrate your understanding of the relationships between the practical case situation and the theoretical and abstract content of assigned readings and other course content.

Problems to Avoid

The literature on case analysis assignments often includes examples of difficulties students have with applying methods of critical analysis and effectively reporting the results of their assessment of the situation. A common reason cited by scholars is that the application of this type of teaching and learning method is limited to applied fields of social and behavioral sciences and, as a result, writing a case analysis paper can be unfamiliar to most students entering college.

After you have drafted your paper, proofread the narrative flow and revise any of these common errors:

  • Unnecessary detail in the background section . The background section should highlight the essential elements of the case based on your analysis. Focus on summarizing the facts and highlighting the key factors that become relevant in the other sections of the paper by eliminating any unnecessary information.
  • Analysis relies too much on opinion . Your analysis is interpretive, but the narrative must be connected clearly to evidence from the case and any models and theories discussed in class or in course readings. Any positions or arguments you make should be supported by evidence.
  • Analysis does not focus on the most important elements of the case . Your paper should provide a thorough overview of the case. However, the analysis should focus on providing evidence about what you identify are the key events, stakeholders, issues, and problems. Emphasize what you identify as the most critical aspects of the case to be developed throughout your analysis. Be thorough but succinct.
  • Writing is too descriptive . A paper with too much descriptive information detracts from your analysis of the complexities of the case situation. Questions about what happened, where, when, and by whom should only be included as essential information leading to your examination of questions related to why, how, and for what purpose.
  • Inadequate definition of a core problem and associated symptoms . A common error found in case analysis papers is recommending a solution or course of action without adequately defining or demonstrating that you understand the problem. Make sure you have clearly described the problem and its impact and scope within the organizational setting. Ensure that you have adequately described the root causes w hen describing the symptoms of the problem.
  • Recommendations lack specificity . Identify any use of vague statements and indeterminate terminology, such as, “A particular experience” or “a large increase to the budget.” These statements cannot be measured and, as a result, there is no way to evaluate their successful implementation. Provide specific data and use direct language in describing recommended actions.
  • Unrealistic, exaggerated, or unattainable recommendations . Review your recommendations to ensure that they are based on the situational facts of the case. Your recommended solutions and courses of action must be based on realistic assumptions and fit within the constraints of the situation. Also note that the case scenario has already happened, therefore, any speculation or arguments about what could have occurred if the circumstances were different should be revised or eliminated.

Bee, Lian Song et al. "Business Students' Perspectives on Case Method Coaching for Problem-Based Learning: Impacts on Student Engagement and Learning Performance in Higher Education." Education & Training 64 (2022): 416-432; The Case Analysis . Fred Meijer Center for Writing and Michigan Authors. Grand Valley State University; Georgallis, Panikos and Kayleigh Bruijn. "Sustainability Teaching using Case-Based Debates." Journal of International Education in Business 15 (2022): 147-163; Hawes, Jon M. "Teaching is Not Telling: The Case Method as a Form of Interactive Learning." Journal for Advancement of Marketing Education 5 (Winter 2004): 47-54; Georgallis, Panikos, and Kayleigh Bruijn. "Sustainability Teaching Using Case-based Debates." Journal of International Education in Business 15 (2022): 147-163; .Dean,  Kathy Lund and Charles J. Fornaciari. "How to Create and Use Experiential Case-Based Exercises in a Management Classroom." Journal of Management Education 26 (October 2002): 586-603; Klebba, Joanne M. and Janet G. Hamilton. "Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course." Journal of Marketing Education 29 (August 2007): 132-137, 139; Klein, Norman. "The Case Discussion Method Revisited: Some Questions about Student Skills." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 30-32; Mukherjee, Arup. "Effective Use of In-Class Mini Case Analysis for Discovery Learning in an Undergraduate MIS Course." The Journal of Computer Information Systems 40 (Spring 2000): 15-23; Pessoa, Silviaet al. "Scaffolding the Case Analysis in an Organizational Behavior Course: Making Analytical Language Explicit." Journal of Management Education 46 (2022): 226-251: Ramsey, V. J. and L. D. Dodge. "Case Analysis: A Structured Approach." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 27-29; Schweitzer, Karen. "How to Write and Format a Business Case Study." ThoughtCo. https://www.thoughtco.com/how-to-write-and-format-a-business-case-study-466324 (accessed December 5, 2022); Reddy, C. D. "Teaching Research Methodology: Everything's a Case." Electronic Journal of Business Research Methods 18 (December 2020): 178-188; Volpe, Guglielmo. "Case Teaching in Economics: History, Practice and Evidence." Cogent Economics and Finance 3 (December 2015). doi:https://doi.org/10.1080/23322039.2015.1120977.

Writing Tip

Ca se Study and Case Analysis Are Not the Same!

Confusion often exists between what it means to write a paper that uses a case study research design and writing a paper that analyzes a case; they are two different types of approaches to learning in the social and behavioral sciences. Professors as well as educational researchers contribute to this confusion because they often use the term "case study" when describing the subject of analysis for a case analysis paper. But you are not studying a case for the purpose of generating a comprehensive, multi-faceted understanding of a research problem. R ather, you are critically analyzing a specific scenario to argue logically for recommended solutions and courses of action that lead to optimal outcomes applicable to professional practice.

To avoid any confusion, here are twelve characteristics that delineate the differences between writing a paper using the case study research method and writing a case analysis paper:

  • Case study is a method of in-depth research and rigorous inquiry ; case analysis is a reliable method of teaching and learning . A case study is a modality of research that investigates a phenomenon for the purpose of creating new knowledge, solving a problem, or testing a hypothesis using empirical evidence derived from the case being studied. Often, the results are used to generalize about a larger population or within a wider context. The writing adheres to the traditional standards of a scholarly research study. A case analysis is a pedagogical tool used to teach students how to reflect and think critically about a practical, real-life problem in an organizational setting.
  • The researcher is responsible for identifying the case to study; a case analysis is assigned by your professor . As the researcher, you choose the case study to investigate in support of obtaining new knowledge and understanding about the research problem. The case in a case analysis assignment is almost always provided, and sometimes written, by your professor and either given to every student in class to analyze individually or to a small group of students, or students select a case to analyze from a predetermined list.
  • A case study is indeterminate and boundless; a case analysis is predetermined and confined . A case study can be almost anything [see item 9 below] as long as it relates directly to examining the research problem. This relationship is the only limit to what a researcher can choose as the subject of their case study. The content of a case analysis is determined by your professor and its parameters are well-defined and limited to elucidating insights of practical value applied to practice.
  • Case study is fact-based and describes actual events or situations; case analysis can be entirely fictional or adapted from an actual situation . The entire content of a case study must be grounded in reality to be a valid subject of investigation in an empirical research study. A case analysis only needs to set the stage for critically examining a situation in practice and, therefore, can be entirely fictional or adapted, all or in-part, from an actual situation.
  • Research using a case study method must adhere to principles of intellectual honesty and academic integrity; a case analysis scenario can include misleading or false information . A case study paper must report research objectively and factually to ensure that any findings are understood to be logically correct and trustworthy. A case analysis scenario may include misleading or false information intended to deliberately distract from the central issues of the case. The purpose is to teach students how to sort through conflicting or useless information in order to come up with the preferred solution. Any use of misleading or false information in academic research is considered unethical.
  • Case study is linked to a research problem; case analysis is linked to a practical situation or scenario . In the social sciences, the subject of an investigation is most often framed as a problem that must be researched in order to generate new knowledge leading to a solution. Case analysis narratives are grounded in real life scenarios for the purpose of examining the realities of decision-making behavior and processes within organizational settings. A case analysis assignments include a problem or set of problems to be analyzed. However, the goal is centered around the act of identifying and evaluating courses of action leading to best possible outcomes.
  • The purpose of a case study is to create new knowledge through research; the purpose of a case analysis is to teach new understanding . Case studies are a choice of methodological design intended to create new knowledge about resolving a research problem. A case analysis is a mode of teaching and learning intended to create new understanding and an awareness of uncertainty applied to practice through acts of critical thinking and reflection.
  • A case study seeks to identify the best possible solution to a research problem; case analysis can have an indeterminate set of solutions or outcomes . Your role in studying a case is to discover the most logical, evidence-based ways to address a research problem. A case analysis assignment rarely has a single correct answer because one of the goals is to force students to confront the real life dynamics of uncertainly, ambiguity, and missing or conflicting information within professional practice. Under these conditions, a perfect outcome or solution almost never exists.
  • Case study is unbounded and relies on gathering external information; case analysis is a self-contained subject of analysis . The scope of a case study chosen as a method of research is bounded. However, the researcher is free to gather whatever information and data is necessary to investigate its relevance to understanding the research problem. For a case analysis assignment, your professor will often ask you to examine solutions or recommended courses of action based solely on facts and information from the case.
  • Case study can be a person, place, object, issue, event, condition, or phenomenon; a case analysis is a carefully constructed synopsis of events, situations, and behaviors . The research problem dictates the type of case being studied and, therefore, the design can encompass almost anything tangible as long as it fulfills the objective of generating new knowledge and understanding. A case analysis is in the form of a narrative containing descriptions of facts, situations, processes, rules, and behaviors within a particular setting and under a specific set of circumstances.
  • Case study can represent an open-ended subject of inquiry; a case analysis is a narrative about something that has happened in the past . A case study is not restricted by time and can encompass an event or issue with no temporal limit or end. For example, the current war in Ukraine can be used as a case study of how medical personnel help civilians during a large military conflict, even though circumstances around this event are still evolving. A case analysis can be used to elicit critical thinking about current or future situations in practice, but the case itself is a narrative about something finite and that has taken place in the past.
  • Multiple case studies can be used in a research study; case analysis involves examining a single scenario . Case study research can use two or more cases to examine a problem, often for the purpose of conducting a comparative investigation intended to discover hidden relationships, document emerging trends, or determine variations among different examples. A case analysis assignment typically describes a stand-alone, self-contained situation and any comparisons among cases are conducted during in-class discussions and/or student presentations.

The Case Analysis . Fred Meijer Center for Writing and Michigan Authors. Grand Valley State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Ramsey, V. J. and L. D. Dodge. "Case Analysis: A Structured Approach." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 27-29; Yin, Robert K. Case Study Research and Applications: Design and Methods . 6th edition. Thousand Oaks, CA: Sage, 2017; Crowe, Sarah et al. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011):  doi: 10.1186/1471-2288-11-100; Yin, Robert K. Case Study Research: Design and Methods . 4th edition. Thousand Oaks, CA: Sage Publishing; 1994.

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Writing a case study

What is a case study.

A case study requires you to analyse a specific situation and discuss how its different elements relate to theory. The case can refer to a real-life or hypothetical event, organisation, individual or group of people and/or issue. Depending upon your assignment, you will be asked to develop solutions to problems or recommendations for future action.

Generally, a case study is either formatted as an essay or a report. If it is the latter, your assignment is often divided into sections with headings and subheadings to ensure easy access to key points of interest.

There are different approaches to case studies, so always check the specific instructions you have been given. There are two main types of case studies: descriptive and problem-solving .

Case study types accordion

Descriptive case studies.

  • ask you to explore a specific event or issue to identify the key facts, what happened and who was/is involved.
  • can be used to compare two instances of an event to illustrate how one is similar to the other.
  • generally does not include solutions or recommendations as its main purpose is to help the reader or stakeholder to gain greater insight into the different dimensions of the event, etc. and/or to make an informed decision about the event, etc.

For example:

  • In Nursing, you could be asked to select a medical clinic or hospital as your case study and then apply what you have studied in class about wound care approaches. You would then identify and apply the relevant theories of wound care management discussed in class to your case.

Problem-solving case studies

  • ask you to critically examine an issue related to a specific individual or group, and then recommend and justify solutions to the issue, integrating theory and practice.
  • In Business and Economics, you could be asked to describe a critical incident in the workplace. Your role as the manager is to apply your knowledge and skills of key intercultural communication concepts and theories in management to determine the causes of the conflict and propose relevant communication strategies to avoid and/or resolve it.

Tips for undertaking a problem-based case study View

your case scenario in terms of your specific assessment criteria.

Consider how they relate to key concepts and theories from your unit.

that may apply to your case.

Who is/are your stakeholder(s)? If your role is as a nurse, then your audience could be other healthcare practitioners and/or the Minister of Health in government.

Make sure that your recommendations are realistic, practical and achievable, and are tied to relevant theories and appropriate resources, such as peer-reviewed journal articles and published government policies.

A well-written case study is clear, and informative, with the clear purpose introduced at the beginning. Keep in mind these four principles when editing: clarity, honesty, reality and relevance (Ivančević-Otanjac & Milojević, 2015, p. 116).

Writing to your audience

Your language expression should be persuasive and user-centred communication. To do this, you need to carefully research your audience, or your stakeholders . Your stakeholders are not only those people who will read your writing, but also people who will be impacted by any decisions or recommendations you choose to include. In other words, your audience may be varied with different needs and perspectives. This applies to both your case study as an assessment task and a report in your workplace.

Understanding your audience will help you to edit how you express your information, including tailoring your language expression, tone and style to meet the expectations of your stakeholders. For example, if your case study is written for the Minister of Health, then your tone will need to be formal, ensuring that any technical terms are clearly and concisely explained with concrete examples.

Questions to ask yourself:

  • Who will read my case study and why?
  • What are the stakeholders’ needs, preferences, expectations and goals?
  • How can I write clearly and concisely for this particular audience?
  • How will the stakeholders use my case study in their work?
  • What are the relevant technical terms and have I explained them in clear and concise language?

Writing up your case study

If your case study is in the form of a report, you can divide it into 8 main sections, as outlined below. However, these vary depending on discipline-specific requirements and assessment criteria.

1. Executive Summary/Synopsis

  • Introduce the topic area of the report.
  • Outline the purpose of the case study.
  • Outline the key issue(s) and finding(s) without the specific details.
  • Identify the theory used.
  • Summarise recommendations.

2. Introduction

  • Summarise the your task
  • Briefly outline the case to identify its significance.
  • State the report's aim(s).
  • Provide the organisation of the main ideas in the report.
  • Briefly describe the key problem and its significance (You usually do not need to provide details of findings or recommendations. However, it is best to first check your assessment task instructions.)

3. Findings

  • presenting the central issue(s) under analysis,
  • providing your reasoning for your choices such as supporting your findings with facts given in the case, the relevant theory and course concepts
  • highlighting any underlying problems.
  • Identify and justify your methodology and analytical tools.This might not be applicable to your assessment, so you will need to check your assessment instructions.

This section is often divided into sub-sections. Your headings and subheadings need to be ​​informative and concise as they act as a guide for the reader to the contents of that section.

4. Discussion

  • Summarise the major problem(s).
  • Identify alternative solutions to these major problem(s).
  • Briefly outline each alternative solution where necessary and evaluate the advantages and disadvantages.
  • Depending on your assessment criteria, you might need to refer to theory or professional practice here.

Note that as a case study is based on a specific situation, it is difficult to generalise your findings to other situations. Make sure that your discussion focuses on your case and what can be learnt from your specific case analysis for your stakeholders.

5. Conclusion

  • Restate the purpose of the report
  • Sum up the main points from the findings, discussion and recommendations.
  • Restate the limitations if required.

6. Recommendations

  • Choose which of the alternative solutions should be adopted.
  • Briefly justify your choice, explaining how it will solve the major problem/s.
  • Remember to integrate theory and practice as discussed in your unit with respect to the case.
  • If needed, suggest an action plan, including who should take action, when and what steps, and how to assess the action taken.
  • If appropriate include a rough estimate of costs (both financial and time).

This section is sometimes divided into Recommendations and Implementation with details of the action plan placed in the Implementation section.

Recommendations should be written in a persuasive, audience-centred style that communicates your suggestions clearly, concisely and precisely .

7. References

  • List in alphabetical order all the references cited in the report.
  • Make sure to accurately format your references according to the specified referencing style for your unit.

8. Appendices (if any)

  • Attach any original data that relates to your analysis and the case but which would have interrupted the flow of the main body.

Reference list

Ivančević-Otanjac, M., & Milojević, I. (2015). Writing a case report in English. Srpski arhiv za celokupno lekarstvo , 143 (1-2), 116-118.

Take it further

Buseco: report writing.

This resource is designed to assist you in completing a business report. It provides a guide to approaching and structuring your report and includes annotated examples with written feedback.

Engineering: Lab report

This resource expands on the general report structure and provides useful tips and examples on how to turn practical work and lab experiments into a written lab report.

Engineering: Technical report

This resource expands on the general report structure and provides useful tips and examples on how to write a report for key stakeholders, using experimental and practical data.

This resource provides information about what reports look like in IT, and how you might consider structuring your IT report. It includes student samples for each possible section of an IT report, along with video and written feedback.

MNHS: Health sciences case report

This resource provides a guide to approaching and structuring a patient-based case report. It includes an annotated example with written feedback.

MNHS: Comparative report

This resource is designed to assist you in completing your Comparative Report [CR] for Integrating Science and Practice [iSAP] assessment tasks. It provides a guide to approaching and structuring your report and includes an annotated example with written feedback.

MNHS: Psychology case report

This resource provides detailed guidance on the structure and content of the psychology case report, with numerous examples from the recommended reading.

Science: Lab report

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Writing A Case Study

Case Study Format

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Simple Case Study Format for Students to Follow

Case Study Format

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A Complete Case Study Writing Guide With Examples

Understand the Types of Case Study Here

Brilliant Case Study Examples and Templates For Your Help

Having trouble making your case studies stand out? Finding it hard to organise your story? You're not alone! 

Many students struggle with case study writing !

Imagine spending a lot of time on your case studies, but they don't grab your reader's interest.  But don't worry! 

In this guide, we will go step by step through case study formatting, along with practical tips to make your research stand out from the rest! By following our step-by-step approach, you can understand how to write a case study assignment well. 

So, let’s get started!

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  • 1. How to Format a Case Study 
  • 2. Case Study Format Template
  • 3. Case Study Format Examples

How to Format a Case Study 

When it comes to crafting a compelling case study, understanding how to write case study format is key to presenting your research effectively. 

If you are wondering how to make case study format, here are the elements to include in your case study paper format.

Create an interesting title for your work. Keep it simple and short.

Here you need to briefly elaborate on the accomplishment. What you have done and how you got there.

Write about the entire story in one paragraph followed by 2-3 bullet points to display the case study contents.

An introduction about what the case study is all about.

Describe the challenges of the customer prior to using your product or service. Explain the long-term goals or objectives that the customer set out to achieve.

In this 2-3 paragraph section describe how your product or service specifically benefited and helped achieve the goals. You can also use percentages to show your contributions.

In the relevant section of your case study, add 1-2 quotes and visuals to support the story you are telling. You can also use icons to summarise information and highlight areas of your research.

Figure out what a study means and look at where else we can learn more are really important for making academic work have a bigger impact.

Call to action is optional but adding one can encourage your readers to take some action after learning your work.

Case Study Formatting Guidelines 

Effective case study formatting is essential to convey your insights clearly and engage your audience. Follow these guidelines to ensure your case study is well-organised and impactful:

  • Opt for easily readable fonts like Arial, Calibri, or Times New Roman.
  • Maintain a consistent font size, typically 12 points for the body text.
  • Set line spacing to double-spaced for the entire document.
  • Use bullet points for concise and scannable information presentation.
  • Employ numbered lists for sequences of steps or chronological order of events.
  • Bold or italicize key phrases to draw attention to critical points; use underline sparingly.
  • Choose left, center, or justified alignment based on your overall design.
  • Make your headings clear and organized so readers know what's important.

If you need further assistance, check our case study format for students pdf here:

How To Write A Case Study Pdf

Case Study Format Template

Case studies can be used for different purposes. In social sciences, it can help you understand the problems of other people.

In businesses, it can help you earn the trust of potential customers. But do you even know what are the different  types of case study  and how to write one?

Refer to this case study format pdf before you start writing your own document. This student case study format sample contains all the information you might need when gathering information for your case study.

Case Study Format Examples

Case study examples are the best way to learn the basic techniques for writing a great case study on your own. 

Explore these short case study sample pdfs to gain insights into presenting your research cohesively:

For your help, we have also compiled real-life  case study examples  along with a format that you can refer to while writing your own.

APA Case Study Format

If you are asked to write a case study in APA format, keep in mind there are some specific requirements that you need to adhere to.

Here is a case study APA format example for you to learn how to format a case study.

Business Case Study Format

Business case studies can help businesses sell products or services to prospects. Here is a perfect example for you to learn how to write an impressive business case study.

Case Study Format For MBA Students

Case Study Format Nursing

Writing a great nursing case study can be tough. That’s why we have provided a case study format for nursing students to use as a guide in creating their work. 

Refer to this family case study format example if you are writing a nursing case study for the first time.

Nursing Case Study Format

Harvard Business School Case Study Format

Looking for HBS style business case study? Here is one for you to read and take hints and ideas to prepare this type of case study like a professional.

Tough Essay Due? Hire Tough Writers!

Medical Case Study Format

Writing medical case studies is helpful in medical practices as it gives a lot of information about different diseases. Look at this example and learn how to write a detailed medical case study.

Case Study Format Psychology 

To study how the human mind works, you need a clear and organised method. Follow this easy psychology case study format to explore the details of psychological research:

Case Study Format Psychology

To sum it up, getting good at writing case studies means combining a clear structure, good storytelling, and smart presentation. If you follow the tips I've shared in this blog, you're on your way to making interesting stories that grab people's attention.

If your case study is causing problems, consider getting professional help. 

Our essay writing company  aims to help you secure top grades by meeting the criteria set by professors. 

Our skilled writers are here to assist with any type of assignment you may have. Explore our case study writing service to relieve your stress and excel academically.

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Barbara P

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Case Study

Main Tips On How To Write Case Study Analysis

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Table of contents

  • 1 What is a Case Study Analysis?
  • 2 Difference Between Research Paper and Case Study
  • 3 Types of Case Studies
  • 4 Writing a Case Study Draft
  • 5 How to Write a Case Study Outline
  • 6 How to Write a Case Study
  • 7 How to Analyze a Case Study
  • 8.1 Tips for a Successful Case Analysis
  • 9 How to Format a Case Study
  • 10 How to Create a Title Page and Cite a Case Study

Many students struggle with how to do a case study analysis. Writing such an assignment is always daunting, as it requires you to analyze something and form conclusions based on your research.

It usually focuses on phenomena you can’t study in a typical way. Therefore, when writing such a text, you have to prepare thoughtfully. In the  PapersOwl article, you will find out what this academic writing is and how to write a case analysis.

What is a Case Study Analysis?

A case study analysis is a form of writing that analyzes a specific situation, event, object, person, or even place. The said analysis should be written and structured to lead to a conclusion. Typically, you cannot analyze the subject of this essay via quantitative methods.

Note that such studies can be used in various fields and require the use of many theories that can give you a unique approach to the matter. For example, you can write a paper like this about social sciences, business, medicine, and many other fields. Each of these will require a particular approach.

Difference Between Research Paper and Case Study

Both research papers and case studies share common features, yet they also differ in several key aspects. Hence, knowing these parallels and distinctions, you will be able to learn how to write a case study assignment correctly.

A case study introduction can present the topic but does not require a citation of other similar works or the writer’s opinion. In contrast, a research paper requires citations right from the introduction, as it builds on the research of others.

Furthermore, authors of case studies should share their insights and perspectives on the case they study. A major difference is that  research papers  concentrate on a specific issue and use solid evidence. In contrast, case studies examine a subject in depth, offer detailed information, and help develop critical thinking skills.

Types of Case Studies

When it comes to writing case study analysis, there are five types you must learn to differentiate. That is important because whether you get such an assignment, you will have to understand the task first and then start with the writing.

Here are the types of case studies which you will encounter most often:

  • Problem-oriented – this type focuses on real-life situations or theoretical issues and aims to solve them. For example, “World Hunger.”
  • The second type is critical , also known as innate . The goal is to investigate a specific case, particularly its effects and what causes them – “Why Toys Remain Gender Stereotyped.”

Historical case studies focus on events from our past. The text should contain information about a specific historical period of this type. Your goal will be to provide different perspectives of an event and parallel them to current-day issues. An example of such a topic is “Racism During Ancient Times – Roman Empire.”

  • The illustrative or Instrumental type focuses on describing a particular event. Here you have to explain the event’s outcome and what you have learned from it. A sample of such a topic is “The Effects of Dance Therapy in Depressed Adolescents.”
  • Collective case studies are the fifth type. They include a collection of data about a specific case you will use to compare. E.g., “The Management Leadership at Work.”
  • Exploratory Case Studies . This type often applies in new fields of study or in cases where little data exists. An example of this type is “Initial Insights into Behavioral Trends in Cryptocurrency Trading.”

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Writing a Case Study Draft

Creating a rough draft is the foremost step to take while writing such a paper. It is an essential step you must take, no matter how experienced you are. By doing it, you will be able to get more creative. In addition, you can explore options and decide on what to focus on more precisely, which will eventually result in a higher grade for your work.

So, sit down in a quiet place, bring an old-fashioned pen and paper, and start drafting ideas. Read them briefly while sipping on your tea and edit. After you have decided where your focus will lay, you have to develop these ideas and thoughts a bit more, then pick the best one.

How to Write a Case Study Outline

Creating a case study outline is an essential step in the writing process using the case study research method. Here’s how you can structure this preparation effectively:

  • Conduct Research: Begin by using academic search engines like Google Scholar, or refer to books and published materials to gather relevant data. This research will help clarify the structure of your case study and determine the main points that need addressing.
  • Formulate Your Thesis Statement: Develop a clear thesis statement that will guide the narrative of your case study. This statement should be based on the specific topic you have chosen.
  • Outline Preparation
  • Review Case Details: Thoroughly review the case you are analyzing to ensure a deep understanding of the subject.
  • Note-taking and Question Formulation: Write down important notes and questions that arise during your review. Highlight relevant facts and critical data points that will support your analysis.
  • Identify Problems and Causes: Identify the main problems and consider what their causes might be. This includes figuring out who is responsible and how these problems impact the company.
  • Preliminary Research: Perform initial research to discover if similar problems have occurred previously and how they were resolved. This can offer insights into possible solutions and strategies for your case study.

The outline for your case study paper is essential to your writing process. It lets your professor assess your understanding of the topic, the correctness of your format, and the structure of your paper. They can spot any potential problems with your work. Having an outline serves as a guide for both you and your professor, making it easier to plan and write your paper . With the help of a well-crafted outline, your professor can navigate your paper more easily and spot any issues before they arise. Writing a case study can be challenging, but having a strong outline makes the process simpler.

A case study outline will most likely consist of the following sections and information:

  • Case study title;
  • Student’s name;
  • Educational instructor’s name;
  • Course name.

Introduction/Summary

  • It briefly overviews your case study, thesis statement, and essential findings.

Main Body Paragraphs – usually three to five

  • Literature Review/Background Information;
  • Method/Findings;
  • Discussion/Solutions/Recommendations.
  • Repeat a paraphrased version of your thesis;
  • Summarize your case study key points;
  • Finish with a statement that can recommend the audience to read further by giving them thoughts to contemplate and develop new ideas.

Reference List or Bibliography

  • List all the sources of evidence used to create your case study in your educational organization’s required citation style (APA, MLA, Chicago, Harvard, Turabian, etc.).

How to Write a Case Study

The way to write a case study is by strictly following the main idea of your thesis. You already know that a study’s main body consists of an introduction, literature review, method, discussion, and conclusion sections. Thus, all that is left is to focus on these parts and understand how to make them perfect.

  • The Introduction/Summary: The introduction of a case study should start with a solid first sentence that will hook the reader. Afterward, you must explain the question you will be answering and why you are doing it. You should include some of the topic’s relevant history and details here. Also, you should explain how your case study will enrich the available information. Also, briefly summarize your literature review, which your findings will use as a base. Try to finish positively and make the reader see the benefits of reading your work.

How to introduce a case study in an essay examples

  • Background Information/Literature Review: ‍Structure and present the data from your academic sources . This section will show the reader how vital your work is and the basis for it.
  • Method/Findings: This part aims to explain the case you selected, how it connects to the issue, and why you chose them. You can also add what methods you use. Here you must note that the data collection methods are qualitative, not quantitative, for case studies. That means the data is not random but well-structured and chronically taken from interviews, focus groups, and other sources.
  • Discussion/Solutions: Restate your thesis but rephrase it, then draw your conclusions from what you have discovered via your research and link to your statement. Inform the audience of your main findings and define why the results are relevant to the field. Think about the following questions:

Were the results unexpected? Why/Why not?

How do your findings compare to previous similar case studies in your literature review?

Do your findings correlate to previous results, or do they contradict them?

Are your findings helpful in deepening the current understanding of the topic?

Next, explore possible alternative explanations or interpretations of your findings. Be subjective and explain your paper’s limitations. End with some suggestions for further exploration based on the limits of your work. ‍

  • Conclusion: Inform the reader precisely why your case study and findings are relevant, and restate your thesis and main results. Give a summary of previous studies you reviewed and how you contributed to expanding current knowledge. The final should explain how your work can be helpful and implemented in future research.

Your instructor should have an excellent example they can show you, so feel free to ask. They will surely want to help you learn how to write a case study!

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How to Analyze a Case Study

Analyzing a case study involves a structured approach that simulates real-life scenarios and is key to developing actionable insights. Here is a step-by-step guide adapted from Ellet, W. (2007) to help you effectively analyze a case study:

  • Identify the Type of Case Study

Begin by determining the type of case study you are examining. This could be:

  • Problems: Where something significant has occurred, and the cause is unknown.
  • Decisions : Where a clear decision needs making, requiring options, criteria, and relevant evidence.
  • Evaluations : Where you assess the effectiveness of a performance or outcome.
  • Rules : These involve using quantitative methods to analyze a business area.
  • Develop a Hypothesis

From the perspective of the protagonist, formulate a hypothesis to address the dilemma. Consider what you need to know about the situation:

  • For problems: Understand the aspects, significance, and responsible parties.
  • For decisions: Identify the options available, the stakes involved, and the decision-making criteria.
  • For evaluations: Determine who or what is evaluated, the stakes, and the key evaluation criteria.
  • Evidence and Alternatives

Evaluate your hypothesis by considering:

  • The evidence supporting your hypothesis and any additional evidence needed.
  • The weaknesses of your hypothesis and possible alternatives.

Writing a Case Analysis

Writing a case analysis involves a structured approach that enables you to communicate your understanding and analytical skills effectively. Here’s how you can craft your analysis to be insightful and comprehensive:

  • Start with a Clear Definition or Position Statement

Begin your case analysis by stating your main conclusion, which serves as the answer to “What?” This initial statement should clearly outline what you have concluded from your analysis of the case.

  • Build a Strong Argument with Evidence

Support your position statement with solid evidence, which answers “Why?” This evidence can be quantitative (numerical data) or qualitative (observations and interviews). The purpose here is to provide a foundation for your conclusions, showing how you arrived at them through logical reasoning.

  • Outline a Chronological Action Plan

Detail the steps necessary to solve the problem, implement a decision, or enhance performance. This section answers “How?” and should include specific, realistic steps that address any major risks associated with your plan.

Organizing Your Analysis Depending on the Essay Type

Tips for a Successful Case Analysis

  • Aim to deliver concise and clear results of your analytical process rather than a simple summary or a complete transcript of your thoughts.
  • Ensure your reader understands and is persuaded by your analysis by linking your conclusions directly to credible evidence.
  • Discuss the advantages and also acknowledge any disadvantages of your conclusions to provide a balanced view.

How to Format a Case Study

Knowing how a case study analysis format should look is crucial. Therefore, you must know what the text structure should look like. The standard one contains about eight sections:

  • Introduction/The Executive Summary: As the first part here, you have to hook the reader’s attention, so the introduction of the case study is the most important part of the writing.  Then present them with a brief overview of your case study analyses and their findings. Make sure to form a good thesis statement , as this is the pivotal point of your work.
  • Literary Review/Background information: Similarly to other papers, in this part, you have to write your most important facts or findings while identifying the case issue.
  • Method/Findings/Discussion: This section can be written separately based on how your text flows. Here you will have to explore more about the case and its findings. Allow yourself to go into more detail instead of just briefly covering them.
  • Solutions/Recommendations/Implementation Part: You have to discuss the answers you came up with. Basically, you say why they are fit to solve the case and how you think they can be used in practice. Note that you must write only realistic and practical solutions for the problem. It’s possible to write testable evidence that can support your recommendations.
  • Conclusion: Here, you are supposed to cover your whole paper briefly and even repeat the thesis (rephrased). Make sure to highlight the critical points of your case study.
  • References or Bibliography: This section must include the sources from which you collected data or whom you consulted. Usually, this part is on a separate page, and the listing should be according to your academic institution’s requirements.
  • Appendices (include only if applicable): It is usual for some parts of your materials to be too lengthy or unfit for the other sections of the case study. Therefore, you have to include them here. That can be pictures, raw data of statistics, graphs, notes, etc. The appendix section is strictly for subsidiary materials, do not put the most relevant ones here.
  • Author Note: Remember that all educational institutions have their requirement for a case study format. The abovementioned is an example; thus, you may see a section or another is missing, or there are additional ones.

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How to Create a Title Page and Cite a Case Study

A case study in APA format for students can differ from one institution to another. So, knowing your college or school requirements is crucial before you start writing. Nonetheless, the general one should look like this:

  • Title – A header no longer than nine words has “Case Study” and reflects the content and the idea behind it yet is engaging to read;
  • Write your full name;
  • The name of your course/class;
  • Next is your professor or instructor name;
  • The university/school name;
  • The date of submission.

When citing in your paper, you must ensure it is done accurately and in your academic style. If you are unsure how to do it, research the requirements and google “How to do a case study analysis in Harvard”, for example. Note that short citations can be in your text, but longer ones should be in the bibliography section.

Hruby, A. (2018). Hruby, A., & Hu, F. B. (2015). The epidemiology of obesity: a big picture. Pharmacoeconomics, 33(7), 673-689. www.sciepub.com. http://www.sciepub.com/reference/254744

Case studies strive to analyze an event, location, case, or person. They can be similar to research papers, so you must pay close attention to the structure and what your professor has requested from you.

Finally, the process of writing can be overwhelming due to the many sections. However, if you take the process step by step and do your preparations properly, you will have an easy time writing the paper. You can also look for assistance online – many services offer to order case study online help . With the right kind of assistance, you can be sure that your paper is of high quality and is due on time!

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how to make case study assignment

how to make case study assignment

How to Write a Case Study Assignment: New Student Guide

Table of Contents

❓ What is a case study assignment and how to write one?

👉 types of case study, 👣 how to start case study paper, 📝 how to format a case study assignment properly.

  • Where Can I Find Case Study Assignment Examples?

💁‍♀️ To Sum It All Up

Case-Study Assignment Writing

Unsure of how to do a case study assignment ? Read on, to help you get started! A case study assignment is based on a professional scenario that raises workplace issues or problems. Case study assignments ask specific questions about the situation to help the student or professional identify and analyse the problems or issues in the given scenario and provide appropriate responses, preventative measures or solutions to the issues or problems. The student or professional should also incorporate knowledge of theories and professional policies to solve the given issue.

The most common types of case study assignments are:

  • Illustrative case studies where a familiar case is examined to help others to understand. This type of case study is mainly descriptive and is commonly used in research methodology.
  • Exploratory case studies are primary projects carried out before a large investigation. Exploratory case studies are often used in social sciences and often focus on real-life cases.
  • Cumulative case studies are common in qualitative research to collect information from various sources at various times. These case studies are a form of data analysis to avoid unnecessary new investigations.
  • Critical instance case studies help determine causes and consequences of events. They are used to investigate sources with unique interest, no general interest, or to question a universal belief.

Assignment writing can prove difficult when you don’t know where to start but when writing a case study analysis, follow the four simple steps below to get you started!

  • Identify the Problem: Jot down briefly in your own words what the case study problem or problems are. For example, a business assignment case study assignment problem may be about how a business can appeal to eastern markets, or a nursing case study assignment may relate to the problem of child obesity.
  • Ponder the Root Source: What are the main causes of the problem? E.g., child obesity is mainly caused by inactivity and poor diet.
  • Create an Outline: Decide upon 3-4 relevant main points that you want to make e.g., child obesity is increasing globally (point one), child inactivity is increasing due to technological advancements and the recent pandemic (point two) children favour junk food over home cooked meals and fruit and vegetables (point three). Each of these points will be developed into a paragraph or two when the case study assignment is written in full with supporting evidence (facts, statistics, quotes).
  • increased physical education lessons in schools, in residential children’s homes, and on children’s wards
  • free physical activities for children in communities
  • free community healthy eating programmes for parents and children
  • fruit and vegetable subsidies
  • menu changes in schools, children’s hospital wards, and children’s residential homes.

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Once you have identified your outline (as described above), you can begin writing. Remember, you do not have to write the sections in the order they will be presented. It is often best to begin with the main body (first the background, then the solutions followed by the main answer/solution), then write the recommendations/conclusion and finally write the introduction. The order you write your case study assignment in can make it easier as the conclusion provides a summary of the assignment and the introduction maps out the assignment, they are both easier to write after the main sections are complete.

  • Introduction: Write a clear and precise thesis statement in only 1 or 2 sentences, then explain the significance of the problem, why this case is being written and how the assignment relates to alleviating the problem.
  • Background: Describe relevant issues and facts through extensive problem research using reliable sources of information e.g., academic journals, scholarly articles, research papers, etc.
  • Solutions: Provide solutions to the problem by outlining feasible solutions. Evaluate the advantages and disadvantages of each solution.
  • Main Answer: Explain which you believe to be the best solution and justify this choice with supporting evidence. You can also incorporate ideas from class discussions, lectures, texts, and perhaps your own opinions to back your proposed solution.
  • Recommendations/conclusion: Explain why your proposed solution should be applied and how it will solve or relieve the issue or problem with supporting theories.

Bear in mind, educational establishment requirements can vary immensely, and the recommended format above is a general guide. Always play close attention to the case study assignment brief from your instructor.

Where Can I Find Case Study Assignment Examples? Looking at an example of a case study assignment can sometimes be more beneficial than simply reading about how to write them. Fortunately, the internet is abundant with case study assignment examples for every subject area, and you can also ask your educational instructor for examples from their past students.

A case study assignment is usually one of four types: illustrative; exploratory; cumulative; or critical. Be sure you know which type you have been requested to write before you begin, as requirements can vary. Getting started is often the most difficult part so focus on the main problem or issues and possible solutions. Then, you can begin writing the main body before tackling the recommendations/conclusion and introduction. Remember to include theory and supporting reliable sources of evidence and you’re done! Hopefully, you now know how to write a case study assignment!

how to make case study assignment

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How to Write a Case Study

  • Time to Write a Case Study?

Without doubt, case studies are likely to feature prominently when writing an assignment for college .

Case studies are critical methods in research among different disciplines.

This is underlined by their relevance in research in different fields, whether it is social sciences, life sciences, or business.

Rightly, case study definition in research is a significantly important issue for both scholars and researchers.

What is a Case Study?

  • 1. The subject must be able to produce specific results
  • 2. The subject should relate to an issue that has been already dealt with

3. The subject should be unbiased

  • 1. Potential insights
  • 2. Different points of view
  • 3. Tangible recommendations of solution

1. Identify the specific goal of your case study

2. find a particular view, 3. apply data in your analysis, 4. make the case study generalizable, 5. adopt the appropriate tone, 6. adopt the classic narrative arch, 1. examining the case, 2. narrow down your analysis, 3. determine possible solutions, 4. identifying the best solution, 1. introduction, 2. background, 3. analysis, 4. proposed solutions, 5. recommendations, 6. implementation.

Generally, a case study can be defined as:

An informed analysis of a business problem, company, project, or campaign that aims to identify a particular situation and factors attributed to the situation, different alternative solutions, and most recommendable solution and its implementation process.

The case study will therefore require you to analyze an issue, provide appropriate interpretations, discuss entailed issues, and finally come up with recommendations on actions to improve the existing condition(s).

In this, case studies tell stories of how a particular business challenge was solved or a goal was realized.

The ultimate objective is to analyze a business challenge and provide the most suitable solution within a particular context.

All kinds of analysis done have to be founded on measurable metrics to help create an accurate and realistic picture of the recommended solution.

Notably, most college courses will require you to have requisite skills on how to write a case study analysis.

Key Factors on how to Write a Case Study

1. case study subject.

The case study subject is an essential factor to consider when it comes to how to write a case study.

It entails the key focus you intend to illuminate in the case study.

Note that this is more important in cases where you are allowed to select the case study to work on.

Notably good subjects should have a number of elements that include:

1 . The subject must be able to produce specific results

When selecting a case study, you should go through the entailed business problem to ensure that it is possible to come up with a particular solution.

You should understand that results are the ultimate goal.

As such, you should steer away from subjects not likely to generate solid solutions/ recommendations on the issue under study.

2 . The subject should relate to an issue that has been already dealt with

It is important to ensure that the subject addresses a past issue.

In this, you should not seek to address on-going issues.

This is because it is not possible to evaluate an issue that has not seen its conclusion.

It is essential to ensure that the problem you seek to address in the case study is not likely to raise contentious or controversial issues.

You must focus on areas with discourses that border on professionalism and standard practice.

2. Selecting a Case Study

Selecting a case study is an important factor when it comes to how to write a case study.

As earlier noted, you could have the discretion to select the case study you wish to address.

Several factors should be considered when choosing the case study to analyze.

Generally, you have to ensure that there is adequate data to support the analysis.

After ascertaining that there is adequate data, you should go ahead to examine factors related to the content to include.

Such factors include:

1 . Potential insights

It is important to ensure that you select a case study that will provide insights to a concealed issue.

You should look for cases likely to reveal practice and conduct with impacts on a particular field, and their potential to bring new ideas to the practice.

2 . Different points of view

A good case study should offer alternative viewpoints about an issue.

You should be able to evaluate different approaches to the issue under study.

It is important to understand that case studies seek to find alternative solutions to a problem.

Therefore, you should avoid ones with a singular approach.

3 . Tangible recommendations of solution

You should focus on case studies that will produce recommendations on how to find a solution to an existing problem.

This includes the process entailed in realizing the solution and the specific tangible solution.

Tips on how to Write a Case Study

Good case studies should find unique solutions to existing business problems.

Whether it’s a minor business problem requiring straight forward solutions or a major one that demands a comprehensive solution, the derived solutions should be realistic.

In order to realize the most appropriate solutions, you are advised to observe some tips during the case study execution process.

These tips are as discussed below.

The goal of the case study defines the direction you will take when addressing an issue.

In this, you must be clear in what you want to achieve, whether it is identifying the negative or positive impact of a marketing approach adopted or management decision made by a particular firm, and then finding the most appropriate solution.

This goal acts as the key guideline on how to write a business case study.

It is important to come up with a unique and interesting viewpoint.

Remember that case studies seek to tell a particular story.

As such, you should explore an angle that is distinctive to the firm or the case being studied.

You should find covert issues in the case and pay adequate attention to their implications.

Also, seek unique but realistic answers to the solutions.

This is an elemental tip on how to write a case study.

It is important to ensure that points advanced in the case study are founded on credible data.

Note that one of the key areas is the analysis part, and it has to utilize data.

Despite being a story, it has to rely on data to advance its arguments and support respective points.

You should therefore avoid uninformed assumptions and anecdotes at all costs.

Generalizability is an important factor on how to write a case study assignment.

Herein, it is important to ensure that all stakeholders in the field under study can relate with your work.

Despite the need to make it unique, you have to make sure that you remain relevant and relatable.

The audience should be able to apply the entailed analysis and recommendations in other similar or closely related cases.

Notably, how you view the entailed issues is essential in the way your target audience perceives the case study.

You should therefore not sound like you are chastising the firm under study.

Instead, you should focus more on the issues at hand other than the firm.

The case study should have a start, middle, and finish.

It is important to ensure that an appropriate structure is used to tell the entailed story. In this, the middle should the grit and climax of the story, supported by solid data.

Steps on how to Write a Case Study

Executing a case study is a systematic process.

Different from essays that may have an amorphous structure, a case study usually has a specific structure, with each part being well highlighted with a subheading.

The steps entailed in generating these parts is as discussed below.

This is the first step and entails identifying the underlying issues.

You should thoroughly read the case to understand the different issues that are entailed in the case.

As you read through, you should underline the key problems and highlight all the relevant facts.

You should as well take notes on the entailed problems and facts.

This is the second step on how to write a case study and should entailed devising the focus of your case study.

In this step, you should isolate between two and five key problems, come up with the reasons for their existence, clearly stipulate how they affect the business/ organization, and determine the person or situation responsible for them.

This step entails devising solutions for the key problems.

In doing so, you should go through course readings to identify relevant materials, conduct discussions with your peers, carry out outside research, and apply your personal experiences in evaluating the different applicable solutions.

All solutions considered should be realistic and relevant to the prevailing situation.

This step is quite essential when it comes to how to write a case study.

It requires you to evaluate the suitability of respective solutions.

To do this, you should compare the strengths and weaknesses of the respective solutions.

You should also look at the applicability of the solutions.

Structure of a Case Study

It is important to ensure that your case study assumes the correct structure.

Adhering to such a structure is an important rule on how to write a case study report.

This structure encompasses different parts, with each part playing a particular role.

These parts should be as illustrated below.

The introduction should highlight the entailed issues and problems in the case study.

In this part, you should go ahead and formulate the thesis statement.

When it comes to how to write a case study, you should as well provide a summary of your analysis. It should be short and precise.

This part should entail the background information that lays foundation for the study.

You should highlight the most pertinent issues and relevant facts.

In general, it offers you the opportunity to demonstrate an in-depth research on the issues under study.

This part entails an evaluation of the specific elements of the case study you seek to focus on.

As a key rule on how to write a case study, you should clearly stipulate what the problem is, what is not working and what is working.

In this, you should explain why each issue is not working or is working effectively.

Note that each issue should be analyzed separately, preferably under a different subheading.

This part looks at the different solutions to the highlighted problems.

The solutions should be specific and realistic.

You should explain why the solution is the most suitable to the existing solution.

Also, it is important to provide solid evidence to support the solution.

Such evidence should include course concepts and ideas, ideas from outside research, and ideas borrowed from personal experience.

The recommendations part should focus on the specific solution that should be adopted to address the entailed problems.

You should explain how the solution solves the problem and if possible propose further action to help improve the situation under study.

You should also explain what should be avoided.

Although sometimes incorporated in the recommendations, this part should look at the specific actions to be taken in the implementation of the recommendations.

You should discuss the relevant strategies, actions, and steps used to implement the selected solution.

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How To Write A Case Study For Assignment

Of course, it’s a great deal to know what exactly is a case study. Also, how effectively you can use your skills to write a flawless one. Case studies do seem to be a mare for a lot of students. Irrespective of evolving technology, students still feel intimidated by the word “case study” or how to write a case study for assignment. One must wonder as to what it is? How can I students get their hand on creating it on their own? Therefore, it’s oblivious; students keep running here and there, surfing on the internet to know possible ways to de stress themselves.

Indeed, you will not be disappointed if you choose to search online. There are plenty of platforms that would put a helping hand in making your case study for assignments. If not, they can boast several articles, guides, and quick overviews on how to let students relax concerning their dreaded case study problems.

Learn With US About How To Create A Case Study Assignment?

As soon as you decide to write your case study for the assignment, the essential guidelines should be fixed in your head. Why is it important? It will always help you get a clear idea instantly without any confusion. With proper analysis, you will be able to answer how to write a  case study for an assignment. With this, You will be less likely to make blunders and errors.

So, when you know what to begin with, it is even more essential to have proper guidelines being made to follow all the steps about how to make your case study. Here are the quick tips you can go through before you start this crucial task:

Examine and Read

First and foremost, notes are vital to make. Students should have proper guidelines for writing a case study assignment . Also, they have decided in their class about the information because it can help you go further with the process, swiftly and eloquently.

It’s an essential one, but not a tough one, though. Students need to have the proper analysis regarding 3-5 critical problems of their case studies. It is crucial to have an in-depth command over this aspect before any writing begins. Primarily, the knowledge should be about the reasons behind those issues and how they can affect an organization’s performance.

Uncover Potential Solutions

However, the students should uncover the best possible answers or solutions for their case studies problem at the final stage. To start with, the satisfactory solutions students must reconsider with these vital pieces of evidence. Moreover, this evidence should be eligible enough to state why your answer is a realistic one.

How To Write A Formal Case Study Report In A Simple Way!

A formal case study is not as easy as it sounds, but it is not as difficult as others. Once the students are fully prepared with all the necessary information and data, a rough drought of your analysis should be written while including the most critical following sections:

Introduction

Concerning the introduction area, the students are supposed to identify the prime issues which circulate that particular scenario. In the next portion, A student should be able to formulate and, along with that, include a good thesis statement. In the end, he or she should summaries the proper outcome that has been the result of the analysis in a maximum of one to two sentences.

If you choose to hire good online help with your case study, you will be fully guaranteed to get your case study completed just according to your specified information and guidelines. It doesn’t matter if your specifications from the Universities and colleges are diverse. We can deal with your case studies in the best possible ways.

In the next portion, the students are required to fix the scene with accurate background information. Moreover, the relevant factual data concerning the essential issues that highly deserved to be mentioned are a plus. Furthermore, the students are also asked to demonstrate the exact problems they have been researching in that particular case study. This pretty much eases up the task itself.

Substitutes

In this portion, students highlight the possible alternative solutions they have chosen to explain on top of the other options that were being rejected. Students must also explain the potential constraints and reasons for obtaining one solution contrary to the possible ones. Students are also asked to fully justify why some alternatives are not applicable at this time. While hiring an online case study helps, the students should have explicit knowledge about the definite help with writing assignments.

The Proposed Solutions 

Here the students need to highlight one particular and specific solution to the given situation. They are also required to provide definite reasons why the following answer is the best among the rest. While students are busy writing, they should support the solution with the most solid evidence. However, much credible writing helps providers claim to offer the qualitative case study help and the other kinds of case study assignment help search.

Final Recommendations

In the following section, the students are made to construct a proper case study about their recommendations where they are supposed to discuss the particular Strategies for attaining the proposed solutions. Imagine the situation gets into the possibility region, the student is highly recommended to reprehend it into actions to resolve the other relevant issues.

Related: Where Can I Go To Do Case Study Away From My House

Trust us! These Guidelines Are Worth The Time

To write a compelling case study with the Hustle bustle of a student’s life is indeed a hard nut to crack. With the growing competition in the classrooms, students must construct an error free and attractive case study to get their tutors’ attention at universities or colleges right away. With so many case studies at hand, your tutor should pick your sample case study assignment, and that is what is essential for the students to write a good case study, and to gain good grades goes hand in hand, which is why we are here for your help if you are struggling with your case study. We are eminent in providing the best case study solutions to our students.

Moreover, we are also famous for letting them prepare for the possibility of creating a case study assignment on their own. With our years of experience and expert writers on board, we have accumulated quite a few students on our website. Also, we are not far behind in teaching the case study format for students. Our track record is impressive enough to Grab as many students as possible.

With the help of the final stated guidelines, any student can attempt to write a case study on their own if not provided with suitable online case study help; these guidelines can anyhow give you a push to get it done on your own.

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How To Write Case Study Assignment – 7 Easy Steps

Students want to know, “how to write case study assignment easily. One of the most important qualities you’ll need in college is the ability to write a case study analysis. When you are given the task of writing a case study report, you may feel overwhelmed because it necessitates critical thinking skills.

You must analyze a business dilemma, explore possible solutions, and suggest the most appropriate approach using supporting data in a case study report. Writing a case study assignment is similar to writing a thesis paper .

When you have to write a case report, there are a few things you can keep in mind. You’re supposed to solve a dilemma that may not be easy.

A case study is a situation in a specific professional sense that students must analyze and react to.

Influenced by basic questions raised about the situation In certain situations, the situation or case study includes a variety of concerns or problems that must be addressed in the workplace.

You can also get Case study assignment help online from our professional experts. They will provide you A+ quality assignment solution at an affordable price.

What is a case study?

Table of Contents

A case study is a detailed examination of a particular individual, group, organization, or event. It is a research method that involves analyzing a specific example in depth and detail to understand its unique characteristics and to draw conclusions about broader phenomena.

Case studies can be qualitative, quantitative, or mixed methods in nature, and they can involve a variety of data collection techniques, such as interviews, surveys, observations, and document analysis.

Case studies are commonly used in academic research, business, and other fields to gain insights into complex phenomena that cannot be fully understood through statistical analyses or experiments. They are often used to illustrate a particular theory or concept, to provide a detailed description of a particular situation or event, or to identify best practices in a particular field or industry.

What are the different types of case studies?

The aim of a case study is to provide comprehensive reports on an incident, an organization, a location, an individual, or much more.

Certain kinds of case studies are typical, but the type of case depends on the subject. The most popular fields for case studies are as follows.

  • Analysis of the illustrative case
  • Case studies from the past
  • Case studies that address a specific issue
  • Case Study for Investigative Purposes
  • Case Study in Context
  • Case Study of a Critical Situation

What is the difference between a research paper And A case study?

Although research papers address a certain issue to the reader, case studies go even deeper. Guidelines on case studies recommend that students pay attention to specifics and examine topics in detail, using various analysis techniques. Case studies often investigate specific events for an individual or a group of individuals and include many narrations.

There are a variety of case study subjects to choose from

The first challenge when writing a case study is deciding on the right case study subjects.

In most cases, students are given the option of choosing their subject.

Instructors allow students to express their understanding of the subject as well as the whole course in this way. If you’re having trouble coming up with case study solutions, start with this list of classic topics:

  • An individual
  • A group of people
  • It’s an occasion
  • Organization

Some Other Case Study Subject

  • What are some of the ways that people are abusing drugs at work?
  • In difficult times, how can workers stay engaged?
  • Images vs. real humans
  • What is the best way to manage your promotional budget?
  • How can social media advertising assist in attracting customers?
  • Is it necessary for a small company to have a website?
  • How should small consumers be considered for higher profits?
  • The lost experience of retirement workers.
  • Social media’s effect on today’s market.

Best Ways To Writing An Answer Of A Case Study Assignment

Before giving steps to answer a case study assignment, check below, quick guidance may seem too simplistic, but most students seem to disregard it, which is a huge mistake.

  • Be realistic about the case study’s objectives
  • Choose an engaging angle for your case study
  • Make Your Case Study Relevant to ALL Potential Clients
  • In your case study, stick to the traditional narrative arc
  • In your case study, use data to illustrate key points
  • portray your company as a supporting character
  • Allow your customers to tell their own stories

How To Write Case Study Assignment – Easy Ways

Let’s know How To Write Case Study Assignment with a step-by-step guide.

How To Write Case Study Assignment – Easy Ways

Step 1:- Take the time to read through the Case Study and the Questions

  • Read the situation and the issues that go with it carefully.
  • Highlight the case’s key points and any problems you can recognize.
  • Describe the case study’s intent.
  • Define your study area.
  • Without going through specifics, summarise the case study’s problems and results.
  • Read the questions carefully and consider what they require of you.
  • Reread the case, this time connecting the details that are important to some of the questions you’ve been asking.

Step 2:- Determine the Case Study’s Problems

Case studies identify a condition in a specific particular area. They also entail a large group of people in a difficult situation.

They will also characterize a scenario that is difficult to contend with, either because of how it is handled or because of its difficulty.

Analyzing the situation and identifying the challenges described in the case that may be troublesome is a vital part of the response.

Step 3:- Connect the dots between theory and application

To sum up the key difficulties. Identify alternatives to the big challenges. Briefly identify and assess the benefits and drawbacks of any possible option.

Determine what was done correctly and what was not using the knowledge of current codes of conduct, hypotheses, and other technical documentation and behaviors.

Step 4:- Make a strategy for responding.

At the end of the day, the score is all that counts. Determine the case study format that is necessary and follow it diligently. It’s a good idea to use the questions you’ve been given as headings and answer each part in turn, so you don’t miss any of the set questions.

Step 5:- Begin composing your answer to the case study

1. write an introduction for a case study assignment.

Your intro must always make it clear to your viewer what subject and method you would use to address it in your assignment.

You must provide the context when writing a case study introduction. Begin by posing a question or using a quote from someone you spoke with.

Not only should you describe the research issue and its importance in your presentation, but you should also explain why it is important.

However, you can also talk about why this case is being written and how it applies to the issue.

2. Paragraphs of the Body

This is where you start talking about the case study. Provide one viable approach to the problem, clarify the rationale for the suggested solution, back it up with evidence, and provide important theoretical principles in addition to the research findings.

You must determine the number of paragraphs needed for each question based on how many you have been given and how much debate is involved in addressing each one.

3. Final Remarks

To summarise, a case study is one of the better ways to understand what happened to an individual, a community, or a circumstance in reality.

It gives you an in-depth look at real-world issues that corporations, healthcare, and criminal justice can face.

This perspective allows one to see those circumstances in a new way.

This is due to the fact that we see scenarios that we would not normally see if we were not there.

Step 6:- Proofread and edit

When you’ve completed writing your case report, you’ll need to proofread and edit it.

Check that you’ve answered all of the questions and that your answers are supported by applicable literature.

Correct some grammatical or spelling errors, as well as punctuation errors.

Keep a close watch on how the thoughts flow and transition.

Step 7:- Submit your work

Can you’re paper show why you would do so if you were an expert in this situation?

Be sure that all of the sources are properly referenced.

Examine the proof and see if it is valid, useful, and trustworthy. Recheck the formatting. If that’s the case, it’s good to go.

case study example

This is a great example of a case study.

case study example

How to cite a case study?

Citing a case study can depend on the citation style you are using. In general, the following information should be included:

  • Author(s) of the case study
  • Title of the case study
  • Title of the book or journal the case study is published in
  • Date of publication
  • Page numbers (if applicable)
  • URL (if the case study is available online)

Here are some examples of how to cite a case study in different citation styles:

Author(s) Last name, First initial. (Year). Title of case study. In Editor(s) First initial. Last name (Ed.), Title of book (pp. page numbers). Publisher.

Smith, J. D. (2015). A case study of marketing strategies for a new product. In K. Jones (Ed.), Marketing in the 21st Century (pp. 50-60). ABC Publishing.

Author(s) Last name, First name. “Title of Case Study.” Title of Book or Journal, edited by Editor(s) First name Last name, Publisher, Year, pp. page numbers.

Jones, Mary. “The Impact of Social Media on Small Business: A Case Study.” Journal of Small Business Management, vol. 30, no. 2, Wiley-Blackwell, 2017, pp. 34-45.

Case study assignment writing service

Many students feel stuck while writing their case study assignments. A case study seems to be very complicated as it includes the study of a particular scenario that holds various perceptions.

Hence, it is tough for them to figure out “how to write a case study assignment.” Well, the answer to that question lies in this article. Still, many students struggle to do the work. In that case, they seek case study assignment help. But many organizations provide case study assignment writing services to needy students.

You need to analyze and examine all the service providers. Students can get help from the best case study assignment writers and get good grades.

Click to Ask Expert 

Writing a case study necessitates a thorough investigation and enough time for analysis. If you’re having trouble writing a good case report, you can next contact an online writing service.

Calltutors.com’s Cheap Assignment Help expert writers will assist you in finishing your case study project on time and according to your specifications.

What are the 3 methods of the case study?

There are three main types of case studies. These methods are such as; intrinsic, instrumental and collective.

How many pages should a case study be?

The length of a case study typically depends on the purpose of the study and the guidelines provided by the organization or instructor requesting the study. However, a typical case study can range from 2-5 pages for shorter assignments to 10-20 pages for more comprehensive case studies.

Are case studies hard to write?

The difficulty of writing a case study can vary depending on the complexity of the subject matter, the amount of research required, and the skill level of the writer.

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  6. How to Write a Case Study (+10 Examples & Free Template!)

    1. Make it as easy as possible for the client. Just like when asking for reviews, it's important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business. Make the details as clear as possible, including:

  7. What Is a Case Study?

    Case studies are good for describing, comparing, evaluating and understanding different aspects of a research problem. Table of contents. When to do a case study. Step 1: Select a case. Step 2: Build a theoretical framework. Step 3: Collect your data. Step 4: Describe and analyze the case.

  8. What Is a Case Study? How to Write, Examples, and Template

    In this article, we explore the concept of a case study, including its writing process, benefits, various types, challenges, and more.. How to write a case study. Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making - from deciding which customers to feature to designing the best format to make them as engaging as possible.

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    So, make it as easy for them as possible: Straighten out all the interview details in advance (when, where, how long); Explain how the case study will be used and where it'll end up; Offer to hold an interview the way they prefer (over the phone, online, via email). 2. Hook Your Readers with a Snapshot.

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    A case study is indeterminate and boundless; a case analysis is predetermined and confined. A case study can be almost anything [see item 9 below] as long as it relates directly to examining the research problem. This relationship is the only limit to what a researcher can choose as the subject of their case study.

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    Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences. Background. Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. Evaluation of the Case

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    Hence, knowing these parallels and distinctions, you will be able to learn how to write a case study assignment correctly. A case study introduction can present the topic but does not require a citation of other similar works or the writer's opinion. In contrast, a research paper requires citations right from the introduction, as it builds on ...

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    Step 2:- Determine the Case Study's Problems. Step 3:- Connect the dots between theory and application. Step 4:- Make a strategy for responding. Step 5:- Begin composing your answer to the case study. 1. Write an introduction for a case study assignment. 2.