call to action examples for essay

7 Call to Action Examples You Have Never Seen Before

At great risk to my sanity, I went online with the intention of finding as much advertising as I could.

The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.

My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.

Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.

Less than 0.00001% of CTAs Are Unique

This is not a scientific number. I came up with it out of spite after an exhausting search.

Refresh the examples in a listicle about calls to action, my editor said.

I thought this was going to be easy.

It was a nightmare.

Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print.

I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once.

Here’s a typically boring call to action example that most people are using :

Example of CTA that says Try Miracle Now

I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.

Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.

I checked Reddit–as always, a wonderful place, just not for buying things.

On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23

My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be.

Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.

But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.

7 Truly Unique Call to Action Examples

1. cloudflare.

“Under attack?”

That is a viable button you can click on Cloudflare’s site.

I love it.

Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.

I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.

I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.

2. Backcountry

Backcountry homepage with dropdown that says Text A Gearhead and Chat With a Gearhead

The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.

This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.

Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.

You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week.

3. LINGs CARS.com

This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK.

Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background.

CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.

I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before.

4. Niki Whittle

Nicki Whittle homepage with CTA that says Help me enjoy getting dressed!

Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.

The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!

If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer.

Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands.

Ceria webpage with text that says "Legally this ad can't say much, but this playlist can"

Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.

The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.

There’s a cool story behind this ad campaign, which appeared online and in-print in California.

I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.

6. AllTrails

AllTrails email offer CTA that says "Get outside this weekend and we'll plant a tree for you"

Have you ever seen a limited time offer that isn’t pushy?

AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.

It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest.

The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.

But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way.

7. Avocado Green Mattress

Avocado Green Mattress CTA that says Shop zero waste

Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.

The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.

It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.

More Call To Action Examples

Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.

The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.

Kati Curtis Design

Katie Curtis Design CTA that says "Get in touch with Kati"

Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name.

I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.

I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.

Havenly webpage with CTA that says Find your style

Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.”

They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.

Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:

“Build Your Box”

It’s intuitive, on-brand, and crisp.

One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box.

Art & Logic

Art & Logic is a software development company with an approachable call to action.

Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.

Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.

Make your website better. Instantly.

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The secret to writing a call to action in a persuasive speech

Secret to writing a CTA in a persuasive speech header

Nancy Duarte

A well-constructed and delivered presentation changes minds and ignites action.

Yet, there’s a key part of a presentation that doesn’t get mentioned enough — the call to action or CTA — and, a clear CTA creates a  critical turning point in your presentation (or any other form of persuasive communication, too).

What is a call to action in writing?

The call to action in writing persuasive speeches comes right before the end of a persuasive speech where you clearly tell the audience a role they can play after they leave your talk. The CTA gives audience members concrete tasks to tackle, and these tasks must be completed in order to bring your ideas to fruition. And, it’s a key part of what makes your speech, persuasive.

An audience might be thoroughly gripped by your narrative and convinced to believe what you do — but if they leave not knowing what they are supposed to do with your ideas, your presentation will have been — essentially fruitless.

Because CTAs are such an important part of a presentation, it’s essential to make sure that the one you deliver lands with the people hearing it. The way to ensure that you write a call to action that persuades is to keep in mind that one size does NOT fit all — and you’ve got to tailor your CTAs.

People respond to different types of calls to action based on their:

Temperaments
Daily activities

So it’s important to get to know who is in your audience before you decide how you’re going to deliver their post-talk “to-dos.” Once you do, you can ensure your persuasive call to action actually gets a response.

Understanding your audience involves empathy. To get started easily, download our free Audience Needs Map ™. It’ll help you figure out and analyze the best persuasive calls to action for your presentation so that it concludes with success.

Start with your audience for your call to action speech

Before writing your calls to action in your persuasive speech, you need to think about your audience. What is their make-up? What makes them tick? In most presentations, there are four distinct skills your audience has. Remember these as you write your calls to action:

Influencers
And Innovators

To get your audience to act, your CTAs have to strike a chord and make sense with the skills they bring to the table. Taking action will seem natural for them when they can respond with an action that resonates with them. Audiences have a mix of all these skills, and you should appeal to each of them in your presentations . Let’s break this down.

4 call to action examples in persuasive writing

1. getting doers to do something.

Doers are the worker bees of an organization. They are the ones that hear what needs to get done — and then do it. Doers don’t shy away from physical tasks, and have the ability to round up the troops to inspire action in others, as well. Doers make an organization run day in and day out.

If you’re speaking to doers, you’ll want to craft your CTA so that it includes action words that clearly explain what the doers should do. Some examples of call to action language for them involve asking them to:

2. Motivating suppliers to share

Suppliers are usually not as action-oriented as doers. However, they have a lot of resources at their disposal — like money, manpower, materials, etc. Because of the amount of resources they have, suppliers have the means to help people move forward. They can get you the resources you don’t have yourself.

Suppliers in your audience may be execs who could give you staff — or, investors who are trying to decide whether they want to put their money into a venture — or not.

To appeal to suppliers, you need to use different words than you would with the doers, since they’re not the ones that are going to be hitting the ground running to complete tasks. Instead, you’ll want to ask them to share their resources.

You may want to use words like:

These can help to appeal to the fact that they have something to give in order to make a change happen.

3. Influencing on your behalf

Influencers have the  power to sway . They can change the minds of individuals and groups — large or small. Influencers are the people who mobilize others. They also evangelize ideas, and they know how to get people to change their beliefs and behavior.

Many influencers are leaders and others look up to them and follow their advice. Influencers can also be people in the spotlight, who people tend to model after — like celebrities or public figures.

When you craft a call to action for an audience of influencers, you want to appeal to their ability to inspire other people. Great call-to-action phrases for influencers include:

Many have social channels where they can share with others what you need for your idea to become reality.

4. Inviting others to innovate

The last type of audience member is the innovator. Innovators are people who can think outside-of-the-box when they hear an idea, and then think of ways to modify that idea. Innovators have outstanding brains in their heads. They can dream up strategies, clarify perspectives, and invent products. These people can generate something new where nothing existed before.

Anybody can be an innovator. But, often, innovators are founders of companies or creators of new products. They can be engineers, artists, or entrepreneurs, and they typically handle fewer of the day-to-day tasks and more of the conceptual work.

To get support from an innovator, appeal to their ability to create things. The best call-to-action phrases for innovators include:

Offers to invent

You want to spur an audience of innovators to leave, ready to make something new.

Don’t end with your call to action

Appealing to what motivates various audience members is important to inspire action. However, to make sure your well-tailored CTAs land, you shouldn’t end with your call to action. Nobody ever wants to simply be saddled with a lengthy to-do list.

Instead, after you deliver your CTA,  paint a picture of what is going to happen for audience members once they complete the requested action. I call this the new bliss in my Resonate® workshop. Throwing out a CTA creates curiosity for listeners; they want that curiosity satisfied by understanding what will happen after the action is over. This satisfaction — and a picture of what the future could look like — will inspire people to act.

Alfred Chuang, founder and CEO of Magnet Systems, recently delivered a  UC Davis Commencement speech  that contained an example of a powerful CTA that described what would happen if listeners chose to act. Chuang encouraged the audience of engineering graduates to keep working on innovative projects.

He ended: “A new world is on the horizon. And it will be more incredible than any of us can possibly imagine. Our greatest innovations are ahead of us, not behind. But we need great engineers to build that world for us. And that’s you. We need you to not give up. Ever. We need you to finish your projects. Done, done, done … And we need you all to be a little insane.”

If you deliver a presentation that is gripping and empathetic, you’ve almost delivered the perfect presentation . All that’s left is including a CTA that clearly explains what listeners could do to help push your idea forward — and an ending that paints a picture of what the world will look like if they help. Then, you can leave your presentation knowing that you’ve delivered a talk that’s going to move people to act.

To learn more about crafting and delivering persuasive presentations, take our Resonate® workshop . And to have us build a persuasive presentation for you with a strong and clear call to action, inquire about our Agency services today.

This article was originally published on August 2, 2017. It has been updated in August 2024 for relevancy. 

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5 Steps To Writing an Effective Call to Action (With Examples)

Laura Jane Bradbury

An effective call to action (CTA) encourages content engagement, converts visitors into leads, and helps people discover your business. It should offer value to the reader and explain what to expect from taking action.

If a CTA doesn't have a clear message, feels too generic, or isn’t aligned with your audience’s concerns, readers won't act. This could cost you potential customers and income.

As a professional copywriter with six years of experience, I’ve helped many small businesses reach their goals through calls to action. Here, I'll share the best practices for writing persuasive CTAs.

Key Takeaways

A call to action encourages readers to engage with your content, purchase a product, and learn more about your brand.
It should be short, direct, and enticing. Use action verbs to motivate people to act.
Ensure you clearly explain the value your audience will get from following your CTA.

Examples of great CTAs and why they work

Below are five CTA examples from high-profile businesses. We'll look at why they work, and what techniques you can apply.

Semrush: Use persuasive language

Cta: “get a free trial” .

Blog posts are a great place to put a CTA, as readers are already interested in the topic and more likely to respond to your suggested action. Engaging and relevant content can also lead to higher clickthrough rates, helping more readers learn about and interact with your business.

Semrush provides a great example of how to write a good call to action in a blog post. After sharing a detailed guide on search engine optimization (SEO) for blogs, they suggest readers sign up for a free trial to begin implementing SEO. Putting the CTA at the end of the post lets readers consume valuable information before discovering how to apply it.

The CTA works because:

It includes the action verb “Get” — grabbing the reader's attention.
The CTA is clear and eye-catching: The yellow box separates it from the post's content, while the purple highlights the specific action to take.
The CTA text highlights the value for the reader immediately : The trial is "free" and Semrush conveniently provides "everything" in "one" place, so busy entrepreneurs and marketers don't need to jump from tool to tool.

Here are some action words and phrases (in bold) to consider for your own CTA. Play around with them and see what works best:

LOOKFANTASTIC: Create urgency

Cta: “hurry, this offer is for today only”.

There are many CTAs you can use on social media . If you want to increase engagement, for example, you can ask people to comment on, like, or share a post. In this case, LOOKFANTASTIC wants to encourage its followers to shop a specific brand on its site.

It offers an incentive — 25% off.
The use of "Hurry" and “TODAY only” creates urgency : This motivates customers to take advantage of the offer before it's too late.
LookFantastic addresses the concerns of its customers : The text highlights that the products are "skin-loving."

Career Contessa: Offer an incentive

Cta: “i’m so in”.

Email newsletters can build customer relationships, drive sales, and be an effective digital marketing channel. However, people are increasingly less willing to share their email addresses.

To encourage people to subscribe, Career Contessa has created a signup form in the middle of its homepage. This gives readers a chance to see what the newsletter is about and what type of content they can expect.

Notice how the CTA banner is clear and concise, explaining what people will receive by signing up.

It uses language that's relatable to its audience: The site’s young, female readers will identify "Level up" as advancing their careers.
It makes people feel included : "I'm so in" creates the feeling of joining an exclusive group or club.
There’s an incentive to join : The text offers readers "a shortcut to success."

Uniqlo: Consider the buying stages

Cta: “learn more” .

Customers want to know what they’re signing up for before downloading an app. Uniqlo knows this and tells their customers exactly what to expect from their new app. So, rather than telling people to “Download now,” the CTA suggests readers “LEARN MORE.”

It’s short and direct , making it easy to understand and follow.
Customers understand the value — the accompanying illustrations and copy convey the benefits of the app.
There’s lots of action verbs — “Get”, “Download”, “Sign up”, “Scan + Shop”.

Tip: Before adding a CTA, consider where your customers are in the buying stages. While a regular buyer may instantly click to “shop now,” a new customer may need more information. New products might also require additional context in order to help customers understand their value.

New York Magazine: Use bold visuals

Cta: “subscribe now” .

Most consumers prefer a brand to contact them via email . New York Magazine is a great example of how to write a call to action for email,. You’re immediately drawn in by the newsletter’s image emphasizing that it’s the “LAST CHANCE” to take advantage of its offer.

This encourages readers to take action by triggering the fear of missing out. The publication then describes all the benefits of joining — including its free tote bag — to entice users to click the “SUBSCRIBE NOW” button.

It creates urgency: “SUBSCRIBE NOW” emphasizes that you should take action immediately.
The accompanying text is descriptive: “award-winning,” “exciting,” “fresh,” “sharp.” These adjectives suggest the content is unique and high quality, helping convince readers that the magazine is worth investing in. ‍
The CTA is visually bold: The black button stands out against the white background and contrasts with the colorful main image.

5 key elements to include in your CTA:

Based on the above examples, here are five critical aspects of a great CTA to include in your own:

1. Use simple and direct language

‍ This ensures people understand the desired action. For example, “Subscribe now” is easier to follow than “You can subscribe now by clicking this link.” Make sure the accompanying text promoting your CTA is clear and easy to read .

2. Provide value to your readers

‍ Who is your target audience and how can your CTA solve their concerns? Will a discount code save them money, or can you offer useful expertise and advice? Demonstrate exactly what your CTA will deliver and how.

3. Create a sense of urgency

‍ Include phrases like “limited time offer” and “for today only” to motivate users to act. Pair these with action-oriented words like “subscribe” and “download” to encourage a particular action.

4. Consider your target audience

‍ While “Visit this link” may suit a formal, professional audience, “Check out this link” works for a younger demographic. Be sure to use language and a tone of voice that your customers will understand and relate to.

5. Make your CTA stand out

‍ Your CTA should be eye-catching and easily noticeable so your audience doesn't scroll past it. Use contrasting colors, emojis, bold fonts, and buttons to draw people in.

How AI can help you write better CTAs

Now you know how to write a great call to action, let’s look at how Wordtune’s AI tools can speed up the process.

Shorten text without losing the meaning

A call to action needs to be short and direct, succinctly telling the reader what action to take. Many CTAs are also written on a button, meaning you can only use a few words.

Using the Shorten button in Wordtune Editor can help you create a punchy CTA.

Get Wordtune for Free > Get Wordtune for Free >

Click on the sentence you would like to edit, and press Shorten . The Editor instantly generates alternatives. Notice how Wordtune’s suggestions are more direct, making them easier to understand.

Find alternative words

Whether you’re stuck on which action verb to use or you want to make your CTA’s benefits more descriptive, Wordtune can provide suggestions.

To find alternative synonyms, highlight a particular word and click Rewrite , Casual , or Formal . In this example, I wanted a casual tone for social media, so clicked Casual to generate a list of alternative, informal words.

Use prompts to generate text

Wordtune's Create tool can help you brainstorm and plan your CTA copy.

To generate text, click Create and type in your prompt — no more than 1,000 characters.

AI Prompt: Create persuasive copy to entice customers to download our app to receive 10% off, with a direct call to action.

Using this prompt, Wordtune quickly created an enticing paragraph for me:

Wordtune can generate a specific CTA — “Download our app now” — which can be made into a CTA button. It can also create accompanying text to entice readers. Using the AI-generated copy, you can choose individual sentences to include such as, “With just a few clicks, you can browse our wide selection of products.”

Adjust tone of voice

In addition to suggesting synonyms, Wordtune’s Casual and Formal buttons can alter sentences to match your desired tone.

Here, I clicked the Formal button. In response, Wordtune removed the contraction “you’ll” and made its suggestions more direct, precise, and easy for readers to consume.

Conclusion:

A powerful call to action encourages readers to act, whether that’s by engaging with your content, buying your products, or learning more about your services. This can increase website views, sales, and bookings.

Keep your CTA short and direct, explaining in simple language how it will provide value. Ensure the tone aligns with your target audience, and create a sense of urgency to motivate readers to act quickly. Help your CTA stand out against your text by using contrasting colors, emojis, and bold fonts. Follow these simple steps and you’ll be writing eye-catching CTAs in no time.

Want to learn more? Check out our guides on how to create an effective tone of voice to reach your target audience and how to boost readability to write clear, succinct CTAs.

What type of content should include a call to action?

Any content can be an ideal opportunity for a CTA. From social media and blog posts to landing pages, ads, emails and videos.

Where should you place a call to action?

Calls to action are typically placed at the top, bottom, or side of a webpage. Take into account what your readers need to know before acting to find the best placement. For example, place a discount code at the top of your homepage. Or, if you want readers to share your content, it’s best at the end of the page.

Can you use multiple calls to action on a webpage?

With care, multiple calls to action can be used on the same webpage. For example, ask people to subscribe to your email list via a button while also adding a link to download an ebook. The key is to ensure your calls to action are spread out and organized in a way that doesn't overload the reader.

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17 Call To Action Examples (+ How to Write the Perfect Social CTA)

October 21, 2022 46 Comments Mark Quadros

A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart… you name it. On the other hand, if your CTA isn’t catchy and persuasive, your audience will simply scroll past without noticing it.

Keep reading to learn everything you need to know about social media calls to action : what they are, what makes a CTA successful, and how to craft a persuasive CTA for your next campaign. We’ve also included 17 call to action examples (from social media and beyond) to get you inspired. That’s right: we’ve also included great examples from email campaigns and landing pages — because a good CTA is a good CTA, regardless of where it’s placed.

Let’s jump in!

What is a call to action (CTA)?

A call to action (or CTA) is a text prompt designed to inspire the target audience of a marketing campaign to take a desired action. For example, a call to action can encourage people to click on a link, leave a social media comment, visit an online store, make a purchase, etc.

A call to action can take up different forms:

Plain text with no link

“Buy Now” or “Download Now” are typical examples of simple calls to action.

But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.

AdEspresso webinars call to action example watch now

Call to action examples from AdEspresso

A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.

CTAs that create a sense of urgency will also help increase conversions .

As long as it encourages potential customers to stay engaged on your site, then your call to action has done its job.

Note that having one CTA highlighted is the most common way. At the same time, some marketers use both primary and secondary call to actions in their marketing. We’ll review some best practices of this later on.

How to write an effective CTA for social media (and beyond)

Social media is all about getting users to click on your posts and ads and engage. However, it’s no longer as easy as it sounds. 22.3% of people using ad blockers say there are “too many ads.”

It’s tough out there.

To combat this, increase your conversions and engagement with a compelling call to action on your ads and elsewhere on the web. Let’s see how you can achieve this.

Use strong action words

Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both.

Here are two call to action examples to the above statement: “Buy Now” or “Download this ebook now.”

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.


Ecommerce	Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversion	Try, Get Started, Subscribe, Sign Up
Non-profit conversion	Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community	Subscribe, Join, Sign Up, Refer,
Freebie giveaway	Download, Get, Grab, Claim, Take advantage of
General	Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,

Tip: check your call to action against the LIFT Model (see below).

If we took our example from above, it would look something like this:

Download = relevance

this ebook = clarity

now = urgency

Download this ebook = value proposition

Use the text surrounding your call to action to:

Reduce distractions (i.e., remove unnecessary links, images, etc.)
Ease anxiety (e.g., add the disclaimer “no credit card required”)

Provoke emotion or enthusiasm

If you want to evoke an emotional response in your users, opt for a longer CTA. You’ll need to incorporate more modifiers in this case to get the desired effect.

Here are some examples:

Add numbers: “Buy now and get 50% off!”
Add adjectives: “Find your dream home with us!”
Make a promise: “Lose weight in just 6 weeks!”
Influence their FOMO: “Limited time offer. Get free shipping!”
Play up your USP: “Order a hand-made soap now!”

Think up your own

You don’t need to stick to the good old examples, though. Get creative and make up your own call to actions.

First, verbalize to yourself what your company does for its customers (or simply look at your mission statement). For example, I run a spa where people get facial treatments.

Next, transform the verbs and modifiers into a 2-5 word call to action. Add relevant information where necessary → “ Get a free mud mask” or “ Treat yourself today!”

“Period better” – Thinx opted for the unique use of the word “period” as a verb in their CTA.

Tip: nobody gets their CTAs right the first time. Run at least one A/B test (but preferably more) on your ad to evaluate the strength of your call to action.

13 of the Best Call to Action Examples for 2022

In the following section, you’ll see what the techniques mentioned above look like in practice. Steal and customize the best CTA examples for your campaigns!

Facebook Ad CTAs

We’ll examine some Facebook ads with classic call to action examples. They may seem simple at first, but there’s more to uncover than what you see on the surface.

This ad from ClickUp is likely part of a retargeting campaign . Even if you don’t watch the video, the ad copy offers plenty of calls to action on its own.

Why it works

Same CTA in the headline and the first sentence of the ad = the offer is clear (“Get 15% off”)
The CTA is supported by objection-handling statements, such as “save 1 day a week”, “guaranteed,” and a list of features
The “Learn More” call to action button assures the audience that they’ll get more info before committing

2. Shaw Academy

Can you spot all the call to actions in this Facebook ad? Hint: there are at least seven. Every element is coordinated here to instill a sense of urgency in the audience. Take note of the exploding colors, the alarm emoji, the many exclamation marks, and the multiple CTAs.

Beautiful, contrasting colors with a CTA that stands out
Multiple call to actions
Sense of urgency to take action

Babbel is a language learning app that comes at you strong with various CTAs for their Facebook offer. It works because even if you don’t know this app, it quickly establishes a trust factor (“over 500,000 5-star reviews”). The post then draws you in with an attractive offer.

Babbel language learning app Facebook call to action

The primary call to action is clear and direct: “Get up to 60% off!”
They use the “Get Offer” CTA button to instill a sense of gratification in the audience
Including the action word “join” + the number of reviews in the same sentence is a way to evoke the feeling of belonging to a community

4. Hootsuite

Hootsuite keeps it brief and concise with a few very targeted CTAs.

All the call to actions are focused at the bottom while benefits are at the top of the post
The “Learn More” CTA button leaves any extra info for the landing page

Instagram Ad CTAs

Sure, “swipe up” is available on Instagram ads, but you can get more clever than that. Below are some creative call to action examples for your Insta campaigns.

5. Headspace

Headspace’s Instagram ad is the perfect example of a custom-made call to action. “Snuggle up to Headspace” evokes a cozy feeling in users and personalizes the brand. Words like “snuggle” fit into the category of sensory words .

They (smartly) opt to draw attention to the custom-made CTA and leave the “Get 30% off” as a secondary CTA
They use the CTA button “Subscribe” after that to make it clear how that snuggling up will happen
Coupled with a sweet, serene image, the whole CTA experience feels more like a gentle nudge for meditation and less like an ad

6. Elementor

As an event-type ad, Elementor gets it right. It displays all the key information regarding the event (name, speakers, date, and time).

Why it works:

The two most eye-catching elements on the ad are the headline and the call to action button. They both have the same contrasting colors that stand out against the dark background.
Both call to action buttons (‘Save Your Seat’ and ‘Book now’) are very concise and direct
The old-school flair of the ‘save’ icon next to the CTA button works well with the target audience (likely consisting of more technical people)

7. Nøie Skincare

You have probably seen call to action examples like this in the advertising strategy of ecommerce brands. The main goal is to sell. At the same time, the ad focuses on the experience instead of rushing to take the user to a web page. In this case, “Shop Now” is the type of CTA that is direct, yet, the ad copy does most of the selling.

The emphasis is on the product experience, which makes having just one call to action sufficient
“Shop Now” is direct and to the point. The prospective customers know where they will be taken from the post

8. VAI Course

Esther Inman’s VAI Course ad keeps it fresh with the colors and a simple call to action button.

VAI Course Friday Feature weekly remote job pack

The CTA text on the ad itself boasts about its main USP: the user gets a remote job pack every Friday
The “See More” call to action button leaves the audience at ease knowing that they can still learn more about the product before signing up

Email conversion rates can soar as high as 15% . Take a look at the following email call to action examples from some brands who are doing it right.

9. Black Illustrations

Design agency, Black Illustrations prefers to use multiple CTAs in their email marketing. You can run your own test on this strategy, but it makes sense to include a few secondary call to action buttons if you have a relatively long email. Black Illustrations also adds a hyperlinked CTA to further help guide users to take action.

Blackmarketing real estate email marketing

Multiple CTA buttons (and hyperlinks) in a long email can increase your conversion rates.
“Free with a subscription” stands out and keeps the main message clear for the user
The color choice for the button works well with the brand yet still stands out

10. Audiense

The audience analysis tool, Audiense, prefers the long CTA route in their email marketing. Phrases like “show me…” or “take me to…” create a clear value proposition and helps the user feel in control.

Using multiple words and first-person phrasing in your call to action could increase your relatability and CTR
Users get a better sense of the type of page that awaits them after clicking
When using a long-form CTA, you get to test a wider variety of versions

Landing page CTAs

Landing pages are great subjects to run a CTA test or two on. Below are some great call to action examples for your next campaign.

11. Tim Ferriss

Tim Ferriss’s email sign-up landing page is as minimalistic as it gets. No top menu, no links, or other distracting web components.

The distraction-free page keeps the focus on the main CTA: to sign up for the newsletter
The black headline and black CTA button provide a striking contrast to the white background
“Get access” is a great call to action to use if you want to establish the feeling of receiving exclusive content in the user

Joy is a Canadian company that offers a razor subscription service for women. Their landing page is concise and fits all information to the visible area. The CTA button stands out as it’s the darkest element on the page.

The contrasting color of the button helps users easily navigate to the next step
The CTA copy itself follows ecommerce best practices: “add to cart” is an easy-to-recognize button in the industry
The small-cap lettering (which fits the brand) lends a unique look to an otherwise highly used CTA

13. Leadfeeder

Leadfeeder’s own lead-generation landing page is simple with a clear value proposition. On the left, you get a summary of the ebook. On the right, you will need to provide some basic info and then click “Get the Guide” to submit your request.

Leadfeeder's guide to account page retargeting on LinkedIn

The CTA button is the only green item on the page
“Get the Guide” engages the users with a clear offer

Website CTAs

Your landing pages may be the focus of your ad strategy. Still, it’s necessary to create a homepage with just as much converting power. Meet a few thought-out CTA examples below for your website!

14. Touchland

Touchland is here to sanitize your hands without making a mess. The “checklist” on the left (keys, wallet, phone, touchland) is cheeky. It’s a clever storytelling technique to place visitors into a familiar scenario while introducing the product.

“Get yours” implies that a lot of people already have one – you will only fit in if you get yours
The transparent call to action button gives the website an airy feel to it, which is on track for a business that sells a mist

With COVID-19 restrictions coming and going, travel sites like Airbnb have to develop ways to stay top of mind. They achieve this by featuring a wishlist of outdoor spaces and a dreamy illustration on their website.

Airbnb outdoor illustration camping on the lake

“Get inspired” is a soft CTA that invites the user to explore ideas for future travel (and remarketing)
The call to action button itself stands out against the pastel-colored background

16. Smartlook

Smartlook is a user behavior analysis tool. They closely follow website best practices by placing a “hero” section above the fold (tagline+description+CTA). The main goal of the site is to prompt visitors to sign up for a free trial.

The colorful call to action button provides a stark contrast against the grey and blue background – an immediate eye-catcher
Using red and yellow colors on the button evokes a mixture of excitement and optimism in hesitant visitors
The copy on the button says “Create free account” and the supporting text underneath is “No credit card required.” Both copies aim to overcome the subconscious objections of prospective users (Will it cost me anything? Will they charge my credit card?)

17. Ecom World

Ecom World is the website for “The World’s Largest Ecommerce Event.” They placed all of the most important info above the fold: what+when+where+the CTA.

The call to action button coordinates well with the rest of the design elements. Throughout the site, the most crucial info tends to be highlighted in black.
Multiple CTAs could increase conversions . Here, the “Buy Tickets” CTA appears three times above the fold alone (main navigation, in the hero, and in the sticky nanobar)

CTA buttons: Why they matter & how to use them

You can — and should — use CTAs on all types of marketing materials and on every platform you’re marketing on. This includes PPC ads of course, but it also includes landing pages, websites, blogs, newsletters, emails, and more. Sometimes, this means that you just need to stick to a plain-text CTA that’s possibly hyperlinked.

In plenty of cases, though, there’s a good chance that you would benefit significantly from clickable CTA buttons.

That’s why even Facebook has short, clickable CTA buttons that you can add to every ad campaign, and why you’ll see so many landing pages with bright “Sign Up Now!” text in a big yellow button. Clickable CTA buttons specifically have been proven many times over to increase conversion rates significantly. One study found that adding a CTA button to their article templates increased conversions by 83%, and it boosted ecommerce conversions by 22%. Copyblogger found something similar; when their CTAs looked like buttons instead of plain text, they saw a conversion rate increase of 45% .

Let’s take a look at a few best practices for CTA buttons and how to use them in ads and on your site (including site pages, landing pages, and even your blog.

Facebook Ads

You know we had to start with Facebook Ads!

For a few years now, Facebook has had clickable CTA buttons built into the native interface. Button options include “Shop Now,” “Learn More,” “Download,” “Send Message,” and more. The idea is that you can use these CTA buttons to reinforce your ads, increasing the likelihood of conversion.

You should absolutely always include a CTA button on your ad campaigns in addition to using a CTA in the headline and/or description copy, too. Users intuitively are more likely to click when they see that button prompting them to take action without even realizing it.

Remember to tailor your CTA based on the ad that you’re running and the stage of the funnel that you’re targeting. Opting for “learn more” for users earlier in the funnel can feel lower-risk and less pressure than starting with a “Shop Now,” but this depends on the ad and the audience.

And if you’re wondering if these CTAs matter, know that they most definitely do. AdEspresso recently ran a $1000 experiment testing different types of CTA buttons on Facebook Ads to see what was most successful – and the result was astounding.

Overall, the top performer (Download) gained 49 conversions for $5.10 each, while the worst performing CTA (no button at all) achieved only 20 conversions at $12.50.

This means that you can end up paying more than twice as much for a conversion depending on the CTA you choose – something we would have never figured out without split testing.

We recommend testing out your CTA buttons using our internal split test engine to see which your audience responds to. This will allow you to test every possible combination of CTAs, and allow you to easily determine which is giving you the most conversions for the cheapest price.

AdEspresso can even automatically pause your underperforming combinations using our Automatic Optimization feature , taking the guesswork out of campaign management altogether.

Your Website & Landing Pages

It’s always a good idea to use clickable CTA buttons to help users navigate through your site and to take certain actions. This is important both for your general website and your landing pages, too.

You can use these buttons to prioritize certain actions or to take users through typical paths that users follow when they’re most likely to convert. (On my site, for example, Google Analytics has shown that people who visit my portfolio page first are 6x more likely to get in touch with me than those who just view my contact page first.)

On landing pages and the home page of your website, you’ll want to make sure that the CTA button meets the following criteria:

It uses contrasting colors to jump out at the user.
It’s clearly a clickable button designed to improve navigation.
It utilizes brief copy on the button itself but is often surrounded by copy that adds context and makes it more persuasive (like the example above).
It should appear above the fold on the page, meaning that users can see at least one CTA button before they’d need to scroll down to see more information on the page. Make sure you take this into account on both desktop and mobile sites.

When you’re creating landing pages and site pages, remember to test them. Most people don’t realize that you can test site pages just like you would PPC campaigns when you’re using tools like Unbounce . Test different types of CTA copy, different placements, or even different colored buttons. Look for what works best, and optimize your pages accordingly. You can learn more about how to do this by checking out our $1000 case study here .

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From the Blog

Top Facebook Updates You Can’t Miss (December 2022 Edition)

How To Write a Call to Action That Works [Tips + 6 Examples]

Ready for your marketing campaigns to actually drive results? We’ll show you how to motivate your audience with a killer call to action.

You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want.

Whether you’re trying to get people to buy your products, sign up for your emails, or join your cult, crafting the perfect call to action is essential for success.

But how do you write a call to action that stands out from the crowd and actually drives results? In this blog post, we’ll show you how to motivate with some powerful examples of moving calls to action and tips on writing them yourself.

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. No tricks or boring tips—just simple, easy-to-follow instructions that really work.

What is a call to action?

A call to action is a word or phrase that prompts action. It is a marketing term to describe urging your audience to act in a certain way.

A call to action can appear as a clickable button or simply as a piece of text. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience.

Let’s say you’re trying to sell a pair of shoes on Instagram, and you’re crafting clear social media CTAs . You might have a call to action at the end of your social post caption that says, “Click the link in our bio.” The link in your bio could lead to a product page with information about the shoes on it. The call to action on this page would be an “Add to shopping cart” button.

CTAs aren’t just for social media. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages.

CTAs are common in print marketing, too — think billboards or flyers that scream “Call Now!”

Examples of common CTAs

You’ll see plenty of CTAs around, but there are a few tried and tested phrases on repeat.

These common CTAs are uncomplicated phrases that tell your user exactly what to do and what they can expect once they follow through. There’s power in simplicity, which is why you’ll see these words used over and over again.

Some of the most common CTAs are:

Try for free
Add to cart
Get started

Why is a good CTA important?

A well-crafted call to action serves as a bridge or a well-lit path. It guides your user where you want them to go. Which, if your business plan is in the right place, will be toward your goals.

A strong CTA will grab customers’ attention and incentivize them to take the decisive step necessary to achieve their goals. Effective CTAs give customers confidence in your business. They can communicate security, trustworthiness, and convenience, all of which can increase conversions or drive traffic where you want it to go.

Calls to action can also combat decision fatigue. When someone has too many options, they can become overwhelmed by choice. CTAs can help cut through decision confusion by giving your reader a direct command. Now, go read the best practices for creating effective CTAs.

Best practices for creating effective CTAs

Much like cutting your bangs, there’s a right way and a wrong way to go about creating CTAs. You’ll need to consider things like copywriting, design, visuals, and placement on a webpage.

It might seem like a lot, but we’ve got you covered with the handy best practice list below!

Make it concise and clear

The CTA should be concise and lay out a clear request for the customer, whether that be for them to join a mailing list or purchase a product or service. Don’t write your reader a paragraph with the CTA buried within it; you want them to be able to immediately know where they should go.

Squarespace curious candles get started call to action button

Source: Squarespac e

Make it visible

People don’t scour your web page. They don’t read every word, and they certainly don’t like searching for something. If your CTA isn’t immediately obvious, you will lose your viewer’s interest in seconds. Remember, a competitor is likely doing the same thing you are, and your customers are spoilt for choice.

Make your call-to-action buttons or phrases clearly visible on your page. You can tailor your imagery or site design to point to the CTA for added visibility. Take Fashion Nova, for example. Here, the banner model’s body points toward the Shop Now CTA.

Source: Fashion Nova

Use white space

A great way to make sure people can see your CTA is to surround it with white space.

Don’t be scared of white space on your website! It allows your viewers to breathe in between content and can highlight important information.

Surrounding your button CTA with white space makes it pop.

shop west elm Canada site with white space

Source: West Elm

Use contrasting or bold colors

Stop signs are red for a reason. They pop out among cityscapes or the countryside because that bright, arresting red isn’t at risk of blending in. Do the same for your CTA button colors.

Keep in mind that you shouldn’t veer away from your brand colors. A secondary brand color can do the job well. (And if you want to know more about brand colors and a consistent style guide , we’ve got you covered.)

McDonald’s crispy savory waffle fries order now

Source: McDonald’s

Have well-considered page placement

Where you place your call-to-action buttons matters a great deal. You want to consider the natural flow of your user’s journey. You’ll have some users who immediately want to get shopping or head to the next page, and you’ll have users who want to scroll through your landing page before moving on.

A call to action should be placed under your header and at the bottom of your page. You want to capture people immediately (if they’re willing) and give those who need a bit more time another opportunity to hit that CTA at the bottom.

Squarespace all you need to power your ecommerce website get started

Source: Squarespace

Write benefit-forward supporting text

Supporting text is the content that comes before or in between your CTAs. It can be blog content, email body copy, the text on your website, or any copy that supports your CTA.

This extra information is your opportunity to show your audience the benefit that befalls them when they click your CTA.

ecommerce websites that stand out browse templates and learn more

For example, maybe you’re trying to get an audience to sign up for your email newsletter. If you want to convince people to hand over their email addresses, you’ll have to tell them what that newsletter will do for them.

A copywriting newsletter might say something like, “We sift through thousands of copywriting samples and pull only the best for you to repurpose for your own use. Plus, we tell you exactly why they work, so you don’t have to spend time puzzling through strategy. Impress your clients, save time, and look like an expert. Sign up today.”

The supporting copy highlights benefits so the call to action feels extra compelling. The reader knows exactly what to expect when they sign up for the email newsletter and how it will benefit them.

Create thoughtful copywriting

Aside from benefit-forward supporting text, the rest of your copywriting needs to be on point. Everything, from your site headers to your social posts, needs to be in your brand voice and speak directly to your audience.

Don’t forget to pay attention to the language you’re using both in and around your calls to action. Powerful words strike a chord with your audience’s emotions. White-hot CTA copy is an explosive way to skyrocket your ROI. (See what I did there?)

That being said, don’t confuse your audience. While your surrounding text can be full of powerful language, your CTAs need to be clear so your audience knows where they are headed. “Take the Quiz” or “Shop Now” gives your audience everything they need to know about where the button leads.

feeling fatigued? order today and get your energy back learn more and take the quiz

Source: Qunol

Test, test, and test again

The only way to really know if you’re using the best version of your CTA is to test it. Running A/B tests on your calls to action will show you which strategy performs the best.

It’s a simple method: You change one element (like your copy, placement, or colors) and let it run for a set amount of time. Then, see how it compares to the previous version.

6 great call-to-action examples

Now that you know what to do, it’s time to check out what others are doing! Get inspiration for your next CTA from the examples below.

Oh, how we love a good mystery! Whether it’s a cheesy crime drama or a surprise gift from a company, there’s something about not knowing what you might get that is just so enticing.

Glossier’s “It’s a mystery!” CTA makes us itchy to click that button just to see what’s on the other side.

What's that? a special offer for you first order It’s a mystery! CTA

Source: Glossier

Article uses color to its advantage with the website’s call-to-action buttons. Their secondary brand color is a bright coral, which you can see is used for the “Add to cart” CTA button.

It’s clear, eye-catching, and concise, everything a great CTA button should be.

Article beta cypress green left chaise add to cart CTA

Source: Article

Coco & Eve

Coco & Eve’s email marketing campaign uses a discount code as a CTA. Who doesn’t love saving money? Incorporating your discount code into your CTA is a clever way to get people to click.

take an extra 20% off sitewide discount code

Source: Coco & Eve’s email campaign

While this strategy worked well in Coco & Eve’s email campaign, they ran into CTA limitations on other platforms, like Facebook. If you’re advertising on LinkedIn or Facebook, you’ll know that the apps force you to use a set of standard CTA copy on the buttons.

While this poses some limitations, you can still add supporting text that motivates your audience to click. Below, Coco & Eve included the discount code on the imagery instead, which is just one of many clever ways to go about Facebook advertising .

Source: Coco & Eve on Facebook

Twitter’s “Tweet” CTA uses its own brand-specific language. Before the rise of social media, if you had told someone to tweet something, you’d be met with a blank stare. (We’ve come since 2006, truly.)

To do this yourself, just create a globally-used platform that makes birdsong synonymous with snippets of thought. Easy.

Source: Twitter

Tushy uses social proof as supporting text in its Instagram story ad . The “100,000+ 5 Star reviews” statement below serves to motivate others to grab a Tushy. Social proof is one of those marketing tactics that just works. People look to other people to determine what’s hot and what’s not.

Social proof works a lot like the bandwagon effect , a kind of cognitive bias. The bandwagon effect is pretty much exactly like it sounds; when a majority of people like or endorse something, it’s often picked up by others. And, with 100,000 5-star reviews called out, Tushy is using the bandwagon effect to its full advantage below.

Source: Tushy on Instagram

NatGeo dangles a free trial in its Instagram ad, one of many effective call-to-action ideas you can shamelessly steal. Although, when so many people are doing it and finding success, is it really stealing?

redeem free trial for National Geographic online

Source: NatGeo on Instagram

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Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.

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How to Write Incredible Calls to Action (with Examples)

What if I say, “Subscribe to our email newsletter at the end of the article?” Probably, you’ll skip it and forget when reaching the subscription button. Why? Because a compelling call to action is not only about using action words. CTAs should appear at the right place and contain the right words to lead to conversion.

A CTA is a suggestion to people to perform a certain action: subscribe, download an ebook, schedule a call, etc. Website owners place them in various parts of the page, depending on the goals, such as:

above the fold;
in the middle of an article;
next to the lead form;
in the right rail and many other places.

How should you arrange CTAs to encourage the audience to do what’s expected? This post will enumerate some helpful tips for successful call-to-action writing and show real-world examples from various spheres.

Image credit: Freepik

7 Proven Tips for Crafting Effective CTAs

Choose the right action verb.

CTAs usually appear precisely at the end of the message. It’s the last opportunity to reach out to consumers and point them in the right direction on their purchase journey. Where can you see them? On buttons, ads, banners, pop-ups, slide-ins, or at the end of videos. In any case, you have limited space for them. That’s why the CTA should be short, concise, and punchy.

Use a command verb at the beginning of the CTA copy. Compare the following variants and think of what will be more effective:

Start your 14-day free trial period now.
A 14-day trial period is available.

The first option is the clear winner because it tells the audience what to do. Remember that a strong call to action eliminates as much thought as possible. Choose the needed verb to match your situation and purpose, such as:

sign up, subscribe, register now/get access
download, start free trial;
learn more, click here;
buy/purchase, shop, order.

Use Power Words and Emotional Triggers

Another crucial component of call-to-action writing is power words . These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page. They rely on people’s emotions as a motivation to proceed, such as:

fear : mistake, nightmare, painful, crisis, danger;
encouragement : amazing, astonishing, life-changing, astounding, effortless;
lust : thrilling, pleasurable, mouthwatering, compelling, engaging;
anger : misleading, diminish, infuriating, annoying;
greed : double, profit, explode, quadruple, extra, reduced;
safety : proven, risk-free, moneyback, secure, refund;
curiosity : lost, never seen before, unconventional, invitation only, confidential.

A strong CTA is the one people feel , not just comprehend. For example, “Secure your spot for the concert of a lifetime now,” will elicit a different response from viewers than, “Get your tickets for the concert now!” due to phrases like “lifetime” and “secure”. Another way to evoke enthusiasm is to leverage punctuation like an ellipsis or an exclamation mark.

Create Urgency and Scarcity

As most purchases are emotional rather than rational, another motivator can be a fear of missing out (FOMO). It’s one of the most widely-used tactics in e-commerce, where sellers show the number of remaining goods or the time left until the discount expires. So you can do it in the CTA.

The more people think, the less likely they will buy, remember? A sense of urgency/scarcity encourages people to act without much consideration. You can also find FOMO in social proof. If someone uses this product or service, others will be interested in joining the crowd. You can employ this idea in the CTA. Find a problem that your audience is experiencing. Emphasize it, show people they are not alone, and provide a solution.

Highlight the Benefits and Value Proposition

There is hardly anything more persuasive than a benefit . It works as simply as suggesting some perks for clicking the button. In other words, what are consumers going to gain from it? Will it enable people to perform their jobs more effectively, get in shape, or save money? You can add a tangible benefit like a discount or promotion. To show readers the value of clicking, start the CTA with words like “save” or “redeem” like “Save 15% by calling today!”

Or you can combine a USP and CTA in a single statement to persuade potential customers to take action. By highlighting what makes your product or service unique and motivating the user to take a specific action in line with that USP, you can increase the chances of converting them into leads or customers. Here’s an example of a USP/CTA mash-up:

“Get the best deals on luxury vacations - Book now and save 50%!”

Here you mention the action you expect users to perform (“ book now” ) and bring up a reason to do it ( “save 50%” ).

Personalize the CTA for the Target Audience

Personalization is one of the easiest ways to elicit emotions. It shows users that you value them and take a genuine interest in guiding them through the purchase journey smoothly. That’s why personalized CTAs can be so effective. According to Hubspot, tailored CTAs outperform standard CTAs by 202% .

Suppose a new website visitor, John, adds some products to the cart but leaves without buying them. You can show an exit-intent pop-up before he closes the tab with a personalized advertising call to action, such as: “John, get 10% off your first purchase! Plus, free shipping on orders over $50. Shop now and start saving!”

But if it was your existing customer, Rebecca, you could show her another pop-up, such as: “Welcome back, Rebecca! As a valued customer, we’d like to offer you 15% off your next purchase. Take advantage of this exclusive offer by making your purchase right away!”

Consider your audience when crafting your message, and address them specifically. You can segment people by age, gender, profession, level of proficiency in using your software, and other traits to offer the most relevant products and services.

Apart from writing a tailored message in your CTA, personalization can also be achieved by using new tools for sales documents creation. If you go with an interactive sales deck or proposal, you can add an impactful CTA by embedding your own calendar in the message, so that your potential customer can book their next meeting simply by reading your proposal.

Include Numbers If Relevant

Numbers catch the readers’ attention because they stand out on the page with text. So it’s another way to persuade people to click. Numbers also provide information that audiences want, like phone numbers, pricing, or advantages. For example, “Learn a new language in just 30 days with our intensive course.” It’s easy to spot the numbers, so viewers will immediately grasp the possible advantages of responding to your CTA.

You can also include a price in the ad copy and CTA. Why should you do it? On the one hand, you may scare away users from clicking the button and reading more about the product. On the other, if people deliberately respond to the ad knowing about your pricing, it shows their interest in the offer. It reduces the chances of bouncing from the landing page, increasing the return on ad spend.

Test and Optimize the CTA

Calls to action are tricky since you won’t know how effective they are until you put them to the test in real life. An idea that seems terrific on paper may not work well in practice. Thus, you need to understand why the CTA performs poorly and what doesn’t appeal to viewers. But how do you determine the need to change something? Through A/B testing.

A CTA is one of the most accessible and suitable page elements for the A/B test. A small change in word choice can have a significant impact. A/B testing lets you find the best option not only in terms of wording but also in placement, colors, size, etc.

Examples of Incredible CTAs

Now that we know the best practices for organizing CTAs, let’s examine how different companies do it. We’ll analyze call-to-action examples of online stores, SaaS companies, and nonprofit organizations.

E-commerce CTAs

Screenshot taken on the official Converse website

The first example under consideration is from Converse, a renowned lifestyle brand. The company uses several tips mentioned above:

the language is simple to comprehend;
numbers are showing the benefits of performing a particular action, such as 15% off the next order for signing up;
the CTAs stand out from the rest of the content because they are bold or contrasting.

Ulster Weavers

Screenshot taken on Ulster Weavers

In this example from Ulster Weavers, we see the emphasis on FOMO. The bag is at a lower price, but only one item is available, so the retailer leaves us less time to think but to click the “Add to Cart” or “Buy it now” button.

Screenshot taken on the official Kusmi Tea website

Kusmi Tea decided to play with words and use the CTA “Enjoy now” instead of a basic “Click here” or “Shop now”. Don’t be afraid to get creative, as Kusmi Tea does in this screenshot. You can also notice that there is a lot of space around the button. This trick and the contrasting black color on the orange background make the CTA more visible.

Service-Based Call-to-Action Examples

Screenshot taken on the official Salesforce website

Here we can see several CTAs. Salesforce directs the viewer’s attention to them in the following ways:

“Start free trial” is in the hero section of the website and is filled with color. So we understand it’s more important than the “Watch demo” button next to it.
“Try for free” is filled with a contrasting green color for more emphasis. It also denotes no obligation to pay at the moment of clicking.
The “Let’s chat” button is also noticeable. The photo on it aims to create a personal connection with the visitors and increase the likelihood of them engaging in a chat.

Time Doctor

Screenshot taken on the official Time Doctor website

When adding creativity to your CTA, be careful with misleading users. For example, the screenshot from Time Doctor illustrates two CTAs on the exit-intent pop-up:

“Yes, help me increase my team’s productivity.”
“No, I don’t need insight on what my team is doing.”

Unfortunately, they lack information about what will happen after choosing each. While you may guess the second button will close the pop-up, the first one may be confusing. Will I schedule a call, download the app, or get to the checkout page? No idea.

Screenshot taken on the official Exabytes website

This screenshot from Exabytes demonstrates a personalized approach. The CTA contains a personal pronoun, “My”, creating a sense of ownership and exclusivity in the customer’s mind.

Nonprofit CTAs

Elevation church.

Screenshot taken from the newsletter from the official Elevation Church website

It’s an email from Elevation Church. We can see that the organization displayed creativity in its “READY. SET. SHOP” advertising call to action. What may be the reason for that? It can be a powerful way to reach younger generations and differentiate an email from other generic promotions.

African Wildlife Foundation

Screenshot taken on the official African Wildlife Foundation website

Another nonprofit with impactful calls to action is African Wildlife Foundation. They are one of the first things you notice on the page. CTAs are concise and inspire supporters to learn more about the organization or donate immediately.

Over to You

Calls to action are indispensable elements of web forms , ad campaigns, emails, and social media content. What are the tips for designing them? We’ve looked at the top seven strategies, including:

beginning with a powerful verb;
appealing to emotions;
leveraging numbers;
offering benefits;
instilling a sense of urgency;
personalizing CTAs according to user preferences, behavior, and types;
testing various aspects of CTAs thoroughly.

These tips will help you amplify your conversion rates and find the key to your audience.

Kate Parish

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Call To Action In Writing: 7 Powerful Examples

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic.

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.

CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”

In this article, we’ll explore seven powerful CTA examples from high-performing companies. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.

CTAs drive the buying journey
Use Voice of Customer research to understand buyer goals

Start with an imperative (command verb)

Leverage power words to build excitement
1. Pipedrive removes barriers to conversion

2. ActiveCampaign makes it clear what customers are signing up for

3. wordable talks results.

4. Jasper speaks directly to a common pain point

5. Emma builds intrigue by keeping it concise

6. betterhelp solves three objections in just three words.

7. ClickUp backs up its claim with a compelling guarantee

What is a call to action in writing?

Your call to action is the prompt you give readers or users to take a desired action.

That action might be to:

Download an ebook or guide;
Sign up for a free trial;
Register for an upcoming webinar;
Browse products in your online store;
Book a sales demonstration.

CTAs are a critical component of marketing material. It’s the point where you tell your reader to do something.

CXL use them on landing pages to invite customers to trial top marketing courses:

SEO tool Clearscope invites users to join their Director of SEO in a webinar.

Screenshot of Clearscope Inviting Users on their Webinar

And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable:

Screenshot of Gong’s CTA at the end of their blog post

At the most basic level, these CTAs exist to give customers their next step in the buying journey.

CTAs drive the buying journey

A CTA in a brand awareness campaign will look entirely different from a CTA meant to drive sales at the bottom of the funnel.

Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Screenshot of Google showing result for the search query “Email Marketing Benchmarks”

Mailchimp knows, then, that the user’s search intent is to learn more about the subject of email marketing, not about Mailchimp and its features.

So, the CTA at the bottom of this blog post directs readers to related concepts, several of which are more prescriptive and action-focused than email marketing benchmarks (a powerful way to build value for the customer and to establish your brand as an authority).

Strong CTAs go beyond “buy now”

The traditional answer as to why CTAs are important is that “customers don’t take action unless they’re told what to do.”

While this is true, it’s not the whole story. A strong call to action doesn’t just provide a path forward but removes any barriers or objections.

Consider the CTA “Sign up now” on a SaaS product landing page. This raises several buyer objections:

Do I have to pay?
How much does it cost?
Am I locked into a contract?
How long is the contract?
What payment methods are available?

Effective CTA writing can overcome these objections simply by altering the wording.

Copper uses the copy “Try Free” to preempt and solve these objections.

The word “Free” eliminates any concerns about cost, and the addition of the term “Try” implies a trial period, so there is no risk of signing up for a lengthy contract.

How to write a call to action that converts

CTA writing is a form of persuasive writing . Your goal is to convince readers to take a given action in as few words as possible.

A strong understanding of buyer psychology and buyer intelligence will be helpful here. You can also fast-track results with these CTA writing techniques.

Use Voice of Customer research to understand buyer goals

Voice of Customer research uses qualitative and quantitative research to uncover the wants and needs of buyers in their own words.

Then, you’ll use these insights verbatim (or close to) in your marketing material to resonate with customer desires.

This is how Copyhackers wrote Beachway Therapy Center’s landing page to drive 400% more click-throughs on the CTA.

The group mined Amazon addiction book reviews to learn about wants and pains and note memorable phrases.

Screenshot of Amazon addiction book reviews

Within those reviews, they caught recurring themes and identified the messaging that resonates with their customer base. The group then applied that copy to the landing page.

Screenshot of Beachway Therapy Center Homepage

Messaging strategy agency Make Mention learned that the CTA for their client, “Start with the first hour free,” was asking for too much too soon.

Screenshot of CTA that was created by Make Mention Media to one of their clients

The group conducted online and email surveys and learned that users struggled to understand the course’s value and encountered friction because objections weren’t addressed.

Make Mention redid the page, injecting several phrases from the customers’ vocabulary, including:

“practical exercises”;
“getting your first developer job.”

They also directed the CTA button to lead to an alternative page where customers can learn more about the course.

Screenshot of Learn Visual Studio Website Homepage

Make Mention helped customers get more information before asking for the sale, and critically, they used the language customers use. This tweak boosted conversions on the CTA button by over 66%, leading to more check-outs from the Curriculum page than the Pricing page.

A good general rule to follow in CTA writing is to always start with an imperative. Imperatives are action words; they tell the reader to do something.

Powerful examples of action phrases include:

Learn;

SparkToro demonstrates two examples of imperatives in action with their buttons: “Try SparkToro for free” and “See Pricing.”

Screenshot of Sparktoro Website Homepage

Preempt and eliminate objections

Effective call to action writing preempts objections and eliminates them early.

Take Buzzsumo , which clarifies that new users don’t have to pay a cent for 30 days, obliterating worries about forgetting they’ve started the trial and purchasing accidentally.

The most common objections you’ll face are:

Cost (Is there one? And if so, how much?);
Time (How long is this going to take?);
Commitment (Am I locked into anything?).

For cost objections, use terms like “free” and “no credit card required” to clarify that there is no cost involved.

For time objections, phrases like “instantly,” “in 2 minutes,” and “now” communicate that the action will take place quickly.

Solve commitment objections by clearly outlining the trial length (“Try free for 14 days”) or with terms like “free forever” and “no credit card.”

Leverage power words to build excitement

Command words tell readers what to do. Power words make them feel excited about doing it. Combining the two is what motivates users to take action.

Examples of convincing power words to use in your CTA writing include:

Classified;
Minimalist;
Irresistible;
Effortless.

For example, GAP uses the term “unique” to encourage users to sign up for their mailing list (in exchange for a 25% discount).

Screenshot of Gap’s CTA that appears on their website homepage

Create a sense of urgency to inspire immediate action

Great call to action writing inspires readers to take action now . When done well, they create buyer FOMO (fear of missing out), motivating website visitors to act immediately.

Words like “now,” “instantly,” “limited time,” and “today” are a good starting point but are best supplemented with urgent imperatives like “seize,” “gain,” and “access.”

Youprenuer combines the imperative “Get” with the urgency-building power word “Instant” to build a compelling CTA for their email list.

Screenshot of Youprenuer CTA on their Email List

Use mystery to generate curiosity

In certain cases, you’ll want to avoid mystery altogether. For instance, when crafting a CTA designed to motivate readers to sign up for a free trial, we want to clarify what customers are getting into.

But curiosity can work in our favor for downloadable content like ebooks and guides.

Terms like “discover,” “see what’s inside,” and “get the secrets” are powerful curiosity-builders that can help motivate readers to hand over their email addresses in exchange for the promised value.

“Explore” is a great example of a curiosity-building word to include in your CTAs, as demonstrated by premium vodka brand Grey Goose .

Screenshot of Grey Goose Explore CTA on their Website Homepage

Back up your claims with social proof

CTA copy doesn’t need to sit on its own.

Great CTA writers supplement copy with social proof (testimonials, reviews, logos) to give more gravity to their message and build trust with skeptical buyers.

Juro , for example, supplements their “book a demo” CTA with review ratings from Capterra and G2.

Screenshot of Juro “book a demo” CTA webpage

7 impressive calls to action (and why they work so well)

Ultimately, A/B testing and experimentation will help you uncover your purpose’s perfect call to action.

Use these examples as a jumping-off point, and tweak and test as appropriate.

1. Pipedrive removes barriers to conversion

One of the biggest factors preventing readers from converting is the unknown. When faced with a CTA like “Start now,” customers wonder internally:

What’s involved in starting?
Do I need to get my credit card out?
What exactly am I committing to?

You can solve these objections before they arise with careful copywriting.

Pipedrive’s homepage CTA section is a powerful example of this.

The green “Start free” call to action button immediately tells readers there’s no cost involved. The supplementary “No credit card required” copy below also helps users overcome this objection.

The addition of the simple “Full access” answers the question, “But am I just signing up to a limited version, and will I need to pay to access more sophisticated features?”

Lastly, Pipedrive does a great job of communicating why readers should click that CTA button (because Pipedrive users close 28% more deals after their first year using the CRM).

Takeaways from Pipedrive’s CTA example:

Incorporate terms like “free” and “no credit card” to solve cost objections;
Make it clear to users what they’re signing up for (e.g., full platform access);
Use compelling social proof to communicate the why (answer the question, “What’s in it for me?”.

Average CTA writing leaves readers guessing:

What am I signing up for exactly?
What happens next?
What if I don’t like what I see?
Am I going to get hounded by a sales rep?

Strong CTA writing makes a reader’s next steps abundantly clear.

Take ActiveCampaign .

The exit popup on their email marketing product page aims to capture a reader’s interest (and email address) before they leave ActiveCampaign’s site.

A simple “Download our guide” wouldn’t be sufficient. Those who leave a landing page without clicking an in-page CTA are clearly unconvinced, so any copy in an exit popup must be especially persuasive.

ActiveCampaign nails this in their header copy.

“Use these 6 emails for your welcome series” tells readers precisely what they’ll receive.

The use of the term “free” in the body copy eliminates cost objections, and the addition of the bracketed “to get more sales w/o more work” puts the offer in the context of the result, answering the reader’s question, “What’s in it for me?”

“Send me the free guide” (the copy in the CTA itself) is reader-focused (written in first person) and reiterates that there’s nothing to lose as the guide is free.

Lastly, the copy below the CTA button (“We do not sell or share your information with anyone”) works to convince even the most skeptical reader that they’re signing up for a safe offer.

Takeaways from ActiveCampaign’s CTA example:

Make it abundantly clear what readers are going to receive;
Solves the cost objection by doubling down on terms like “free”;
Put your offer in the context of results (answer “What’s in it for me?”);
Assure readers that their personal information will remain anonymous and won’t be sold or shared.

Vague, convoluted statements (“Helping ambitious creators design better futures”) don’t convert.

Concise, solution-focused calls to action that speak directly to outcomes (in your customers’ language) do.

Take Wordable , a platform that connects Google Docs with WordPress, HubSpot, and Medium, allowing high-volume content producers to publish to their blog in seconds.

Screenshot of Wordable CTA on their website homepage

Wordable doesn’t waste time telling readers how they’ll “Streamline and transform their content operations processes.” Instead, they jump straight to results:

Publish in just one click;
Export in seconds rather than hours;
Cut back on VA or employee costs;
Save as much as 100 hours per week in publishing time.

Then, Wordable delivers a persuasive offer, five free exports (notice the imperative “Get” kicking off the CTA copy), and eliminates any commitment objections by including the phrase “No credit card required.”

Prospects who read this CTA (and accompanying copy) aren’t left wondering what Wordable can do for them. They know exactly what problem it will solve and the results they can expect from hitting that CTA button.

Takeaways from Wordable’s CTA example:

Speak your customers’ language (and avoid convoluted, vague, jargon-filled copy);
Get straight to the results (What outcomes can your customer expect?);
Back up “free” usage claims and solve commitment objectives by not requiring a credit card.

4. Jasper speaks directly to a common pain point

Though actual figures are hard to come by, marketers estimate that the average consumer sees between 4,000 and 10,000 ads per day .

Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms.

If you’re going to stand out from the other 3000+ ads your audience sees on these sites, you need to connect directly with their most critical challenges.

Take Jasper , an AI copywriting assistant.

Jasper’s Facebook ad speaks directly to a target audience pain point: content marketing is a time-consuming, labor-intensive process.

The video used in this digital ad is effective in and of itself (it shows the product in action, overlaid with a simple message “Write 10x faster”), but the copy below is what makes this a good CTA example:

“Create high-quality articles in seconds.”

First, Jasper begins with the action verb “create” before describing the desired outcome (high-quality articles) and the compelling benefit of their product (in seconds).

In just six words, Jasper communicates how its platform solves a common challenge for ecommerce site owners, social media managers, and digital marketing professionals.

Takeaways from Jasper’s CTA example:

Identify a pain point that resonates with potential customers;
Communicate how you’ll solve that pain point (i.e., your value proposition);
Describe this benefit concisely, putting the reader as the subject.

Often, the best call-to-action examples are those that are concise. This is an especially powerful technique when writing CTAs designed to promote downloadable content such as guides, ebooks, and checklists, as it can double as an intrigue-builder.

Take email marketing platform Emma , whose simple CTA “See How” is a compelling example of how much you can achieve with just two words.

Screenshot of Emma’s “See How” CTA on Email

Of course, this CTA is only effective in the context of what you’ve said before:

Your email marketing campaigns can be better (probably);
We’re going to give you a framework for improving them.

This is an intriguing proposition (readers are asking, “Can I get more from my existing email list?”).

The call to action “See How” builds on this intrigue, inviting readers to click through and answer the question themselves.

Takeaways from Emma’s CTA example:

Introduce a common problem;
Imply that you’ll help readers solve it;
Keep your CTA copy short and sweet to leverage that curiosity.

Skilled CTA writers understand how readers will respond to an offer and what objections or roadblocks will appear to prevent conversion.

Then, they address these objections directly in their copy.

Take BetterHelp , an online therapy platform that uses social media advertising in its demand generation strategy .

The intention of the above ad isn’t to convert readers into paid subscribers. It’s simply to convince ad viewers to click through to BetterHelp’s website and learn more about their product.

But, BetterHelp knows that while this is a low-commitment ask, prospective customers will have many concerns:

What will others think if they find out I’m using online therapy?
I’m busy. I don’t think it will fit around my schedule.
Isn’t therapy usually super expensive?

BetterHelp solves all three objections using just three words:

Discreet (Nobody will even know I’m using BetterHelp).
Convenient (Therapy appointments are flexible).
Affordable (BetterHelp is more cost-effective than traditional therapy solutions).

In this example, these three words supplement the actual call to action copy, “Online Therapy on Your Schedule,” reiterating that BetterHelp’s therapists are flexible about appointment times.

Takeaways from BetterHelp’s CTA example:

Put yourself in the reader’s shoes: What concerns might they have that could prevent them from converting?
Ask: What can we communicate that would quell these concerns?
Test: What’s the best word (or phrase) to communicate that with as few words as possible?

7. ClickUp backs up its claim with a compelling guarantee

Convincing calls to action often make impressive claims.

But today’s consumers aren’t easily convinced, so if you make bold claims, be prepared to back them up.

Take ClickUp , which guarantees new users will save one day every week.

Screenshot of ClickUp CTA with a compelling guarantee that can be found on their website

That’s a big promise, but ClickUp backs it up by providing context to their claim (we analyzed over 4,000 teams) and supplementing the popup ad with several impressive logos (Samsung, Netflix, IBM.)

But the real winner here is ClickUp’s CTA copy.

“Get More Time” is all about the result. It’s not about what ClickUp wants (“Sign up today”). It’s about what the customer needs .

Takeaways from ClickUp’s CTA example:

If you’re going to make a bold claim, be prepared to back it up;
Use customer logos as social proof to back up such statements;
Frame your CTA copy from the customer’s perspective, not yours.

These call-to-action examples are a solid starting point for designing high-performing CTAs that resonate with your own audience. What works for these brands may not work for yours, so it’s always better to hypothesize and test.

CTAs that convert at high rates come from strategic experimentation. This is the only way to determine whether the word “Get” performs better than “Sign up” or “Access” for a given call to action. And it’s one of the best ways to see real business growth . Check out our A/B testing tutorial today, and become a CTA testing pro.

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Josh is a Content Specialist at Grizzle, a content marketing & SEO agency, and a freelance content writer for B2B clients in the SaaS space.

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41 call to action examples: How to write compelling CTAs

Here at Teachable, we’ve seen a lot of call-to-action examples, so we know a good one when we see one. You can have the most well-thought-out course content and a beautiful presentation, but without compelling calls to action (CTAs) consistent across your marketing campaigns and channels, all your effort runs the risk of not gaining any traction. To support your small business, we’ve created some helpful copywriting tips, plus rounded up some of the most effective CTAs, to keep your audience engaged and your click-through rates high.

What is a call to action (CTA)?

According to Bryan Eisenberg and Jeffrey Eisenberg, authors of Call to Action: Secret Formulas to Improve Online Results (2006), the call to action definition is “a hyperlink that moves your visitor through your sales process.”

This word or phrase tells your target audience what you want them to do (or, if you’re really strategic, what they want or need) and inspires them to act—perhaps by buying digital products , scheduling an appointment, or signing up for a course.

Often, this kind of call for action is represented on a CTA button, which adds a visual emphasis to the hyperlinked text, draws attention, and makes it more clickable.

How to write effective CTAs to increase conversion rates

It’s important to know where you want to go—or rather, where you want your audience to go—so you can show them how to get there. What is the desired action you would like your audience to take when they encounter your:

Social media post?
Newsletter?
Pop-up box?
Website homepage?
Specific landing page?
Product page?
Blog posts?

It might seem pretty basic, but start from where you’d like them to go and work your way backwards. To do this, it’s important to consider your marketing funnel . Rather than pointing them in many different directions, what is the ultimate action you want them to take? From there, you can start to funnel them in. Consider this general marketing funnel example: social media > lead magnet > newsletter > website or landing page

Calls to action can be found on each of these digital assets. While some CTAs might be the same or very similar, more often than not CTAs will differ depending on where they live in your marketing funnel. For instance, with this funnel example, your social media CTA would direct your audience to your lead magnet, perhaps a newsletter sign-up or pop-up, while your newsletter CTAs would direct your audience to your website to sign up for a course or purchase digital products.

Meanwhile, there can be many different CTAs throughout your website, pointing site visitors to different sections and pages. You can also monetize a blog by embedding different CTAs throughout your posts. On a sales landing page design , on the other hand, it’s a good strategy to have the same CTA repeating to close the deal, or reinforce the action you want the visitor to take.

The three essential ingredients for an effective CTA are: value proposition, urgency, and clarity. Another way to look at these three elements is what, when, and how:

(WHAT) Value proposition: what are you offering, and does your audience care about it?
(WHEN) Urgency: why should they click on it now (rather than later, when they are likely to forget about it)?
(HOW) Clarity: how is this offer delivered? What exactly will they get when they click on CTA?

Tips for writing compelling CTAs

Tip #1: Keep it simple

Be short and sweet. You don’t have to have all of the elements mentioned above in your CTA. In fact, the more concise you can keep your copy, the better. A lot of the information can be inferred from your supporting text, for instance in your header and descriptions. The more you can say in fewer words, the better.

Tip #2: Be (pro)active

Active verbs are ideal because the action they’re prompting is very clear. If it’s not clear where a CTA button or link is taking you, visitors are less likely to click on it. Meanwhile, a good CTA will anticipate your audience’s wants or needs. For this reason, many marketers suggest writing in the first person (“Sign me up” rather than “Sign up”). To take it even further, try to weave in power words that elicit an emotional or psychological response whenever possible.

Tip #3: Create a sense of urgency

An obvious way to do this is adding “now” to the end of a CTA (i.e. “Sign up now”). Depending on where your CTA will live, however, you might also add in an expiration date or limited availability verbiage. For instance: “Use code XXXX for 50% off thru Thursday,” “Claim your rewards before they expire,” etc.

Tip #4: Add a personal touch

When copywriting your CTAs, keep your personal branding in mind. Consider what your typical tone of voice is. How do you talk to your audience? How do you want them to feel when they engage with your brand? Maybe you’re big on puns or word play, maybe you like to highlight your values and customer service, and maybe you’re somewhere in between. Whatever your brand voice is, CTAs are an extension of it and an opportunity to write creatively (and persuasively) .

Tip #5: Give a choice

Two is better than one: having two CTAs can keep your audience engaged longer by offering two different experiences. A common example of this is with a subscription service or app. Visitors can choose to pay for enhanced features or use the free version. If you have the tech resources, you might also consider testing out different CTAs via A/B testing to see which resonate with your target audience more.

Tip #6: Make a list

As a creative writing exercise, list out as many potential CTAs as you can. You can even time yourself (to add urgency!). Research shows that your first headline is never the best option, but if you make a list of potential headlines, you’re bound to generate more compelling ones. The same can be true with CTAs. We’ve gotten you started with 41 tried-and-true call to action examples. See how many more you can come up with.

Social media call to action examples

If you are creating a paid ad on Facebook or Instagram, CTAs are pre-selected. If your goal is to direct users to your website, the CTAs you can choose from are: Learn more, Shop now, Watch more, Contact us, Book now, and Sign up.

However, if you are simply posting to direct followers to your website or lead magnet, you can get creative and weave CTAs into your caption. For instance, if you mention at the end of your caption, you might say something link:

Click the link in bio to claim your free <lead magnet, such as offer, resource guide, etc.> by Wednesday!
Check out the link in my bio to…
Click the link below to…
Check out the link below for…

Website and landing page call to action examples

Generally, a website will have many different CTAs because different sections of your website will highlight different information. This is especially true on different landing pages. Website CTAs might include:

Shop [now] >
Learn more >
Discover more >
Explore [now] >
Browse [now] >
Get started [now] >
Get gifting >
Save my [alt: your] spot >
Add to cart >
Get my quote >
Start free trial >
Schedule a complimentary call >
Download [now] >
Continue >
Meet the founder >
Book now >

Pop-up call to action examples

Your pop-up is generally where you offer lead magnets , free resources or pieces of content you offer in exchange for website visitors’ email addresses. Or, it might simply be a place for list building . Here are some examples:

Subscribe [now] >
Submit [now] >
Register [now] >
Sign up [now] >
Sign me up >
Add me to the list >
Get on the waitlist >
Get my [alt: your] results >
Be the first to know >
I want in >
I’m in >
Join the club >
Claim my [alt: your] offer >
Reserve my [alt: your] spot >

Email CTA examples

Depending on the content of your newsletter, many of the above CTAs can be used in newsletters as well. That said, if you have a regular newsletter schedule (and you should!), you won’t always need your CTAs to be part of a funnel or sales strategy. Instead, you’ll want to come up with creative ways to keep your audience engaged.

“Even when you’re not writing to sell or promoting anything, give your readers something to do,” explains Laura Belgray , copywriter and founder of Talking Shrimp. “People love to be helpful, and they love to engage. The more they interact with you and your emails, the stronger a connection they’ll feel.” She suggests CTAs such as:

Check out this podcast I’m loving.
Are we connected on Instagram? Come find me there.
Hit reply and tell me ____.
What’s your biggest struggle when it comes to ____?
Whenever you’re ready, here are 3 ways I can help you.
Got questions about this? It’s our specialty. Hit reply and ask away.

What is an example of call to action?

The CTA meaning is call to action, and it’s “a hyperlink that moves your visitor through your sales process,” according to Bryan Eisenberg and Jeffrey Eisenberg, authors of Call to Action: Secret Formulas to Improve Online Results (2006). A CTA is generally a button or link that motivates someone to take action during a marketing campaign. Call to action buttons can be found on websites or landing pages, newsletters or email marketing, social media posts, and more. Some of the most common call to actions include “shop now,” “add to cart,” “learn more,” “sign up,” etc.

What 3 elements should be in CTA?

Katie Davidson , Katie is a freelance writer, copy coach, and certified yoga teacher currently based in California. Her work has been published on ELLE.com, InStyle.com, StyleCaster.com, and more. She has also been featured as a yoga expert on POPSUGAR Fitness. When she's not writing (or practicing her handstands), you can find her somewhere on a beach, cacao-chai latte in hand, with her beloved pup Toby.

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Writing Tips

5 Examples of Concluding Words for Essays

4-minute read

19th September 2022

If you’re a student writing an essay or research paper, it’s important to make sure your points flow together well. You’ll want to use connecting words (known formally as transition signals) to do this. Transition signals like thus , also , and furthermore link different ideas, and when you get to the end of your work, you need to use these to mark your conclusion. Read on to learn more about transition signals and how to use them to conclude your essays.

Transition Signals

Transition signals link sentences together cohesively, enabling easy reading and comprehension. They are usually placed at the beginning of a sentence and separated from the remaining words with a comma. There are several types of transition signals, including those to:

● show the order of a sequence of events (e.g., first, then, next)

● introduce an example (e.g., specifically, for instance)

● indicate a contrasting idea (e.g., but, however, although)

● present an additional idea (e.g., also, in addition, plus)

● indicate time (e.g., beforehand, meanwhile, later)

● compare (e.g., likewise, similarly)

● show cause and effect (e.g., thus, as a result)

● mark the conclusion – which we’ll focus on in this guide.

When you reach the end of an essay, you should start the concluding paragraph with a transition signal that acts as a bridge to the summary of your key points. Check out some concluding transition signals below and learn how you can use them in your writing.

To Conclude…

This is a particularly versatile closing statement that can be used for almost any kind of essay, including both formal and informal academic writing. It signals to the reader that you will briefly restate the main idea. As an alternative, you can begin the summary with “to close” or “in conclusion.” In an argumentative piece, you can use this phrase to indicate a call to action or opinion:

To conclude, Abraham Lincoln was the best president because he abolished slavery.

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As Has Been Demonstrated…

To describe how the evidence presented in your essay supports your argument or main idea, begin the concluding paragraph with “as has been demonstrated.” This phrase is best used for research papers or articles with heavy empirical or statistical evidence.

As has been demonstrated by the study presented above, human activities are negatively altering the climate system.

The Above Points Illustrate…

As another transitional phrase for formal or academic work, “the above points illustrate” indicates that you are reiterating your argument and that the conclusion will include an assessment of the evidence you’ve presented.

The above points illustrate that children prefer chocolate over broccoli.

In a Nutshell…

A simple and informal metaphor to begin a conclusion, “in a nutshell” prepares the reader for a summary of your paper. It can work in narratives and speeches but should be avoided in formal situations.

In a nutshell, the Beatles had an impact on musicians for generations to come.

Overall, It Can Be Said…

To recap an idea at the end of a critical or descriptive essay, you can use this phrase at the beginning of the concluding paragraph. “Overall” means “taking everything into account,” and it sums up your essay in a formal way. You can use “overall” on its own as a transition signal, or you can use it as part of a phrase.

Overall, it can be said that art has had a positive impact on humanity.

Proofreading and Editing

Transition signals are crucial to crafting a well-written and cohesive essay. For your next writing assignment, make sure you include plenty of transition signals, and check out this post for more tips on how to improve your writing. And before you turn in your paper, don’t forget to have someone proofread your work. Our expert editors will make sure your essay includes all the transition signals necessary for your writing to flow seamlessly. Send in a free 500-word sample today!

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20 Call to Action Examples + How To Write a CTA That Converts

Are you looking for the best call to action examples that will inspire your customers to take action?

Ecommerce businesses often struggle to get their site visitors to take action without being too pushy. The good news is, it’s easier than it may seem.

In many cases, all it takes is a minor tweak to your call to action (CTA) to see conversions increase.

In today’s post, we will show you 20 perfect call to action examples. Our examples include both call to action buttons and worded call to action phrases.

What Is a Call to Action?

The importance of a good call to action, how to write a call to action that converts, 10 perfect button call to action examples, 10 well-worded call to action examples.

Let’s start with the call to action meaning, its importance, and how you can write one.

Call to action definition : A Call to Action (CTA) is a prompt or instruction to encourage the target audience to take a specific action and typically involves getting your audience to click on a link.

The purpose of a CTA is to persuade the audience to take the desired action, which could be anything from purchasing a product or signing up for a service to downloading an eBook or filling out a survey. CTAs are typically designed to be attention-grabbing and prominently displayed to maximize effectiveness.

CTAs can be delivered through various mediums, including websites, social media posts, email marketing campaigns, and advertisements.

Common call to action example includes “Buy Now,” “Learn More,” “Subscribe Today,” “Download Your Free Trial,” “Register for Our Webinar,” “Join Our Mailing List,” and “Contact Us Today.”

These are all common types of CTAs that you’ve likely run into before and generally come in two types, both related to links.

You can have CTA as a button or a link with anchor text; the latter is more common in social media posts, blog posts, or other text-based content.

So what is a CTA? Again, it’s simply any direct command that encourages your audience to take action.

And the surprising truth about CTAs? They’re crucial for increasing your conversions and sales.

You may not believe it, but your call to action is essential for your bottom line. A well-worded call to action may be the difference between your business thriving and tanking.

And no, that’s not an exaggeration. Protocol 80 sourced the following statistics to show the value of CTAs:

This small aspect of your marketing strategy can lead to some significant changes. That’s why you must be extra particular about presenting your call to action to your customer.

Otherwise, you risk leaving unnecessary conversions and profits on the table. So let’s check out some best practices and call to action examples for creating highly clickable CTAs.

Creating the perfect call to action can be tricky. The goal is to ask your audience to do something without coming off too pushy, which can be a tricky line to walk.

Plus, your language to craft your call to action changes depending on your audience. That means there’s no “one-size-fits-all” solution to creating a solid call to action. However, some general guidelines are always true.

OptinMonster has written an extensive article on creating the perfect call to action . If you haven’t read that yet, you definitely should.

Here are a few of the most important tips in that article, along with a few new ideas to make your CTA extra clickable.

These include:

Let’s take a look at each point in more detail.

Tailor Your Call to Action to the Platform

Your call to action button changes depending on where you deliver it to your audience. On your website, you’re bound to have a call to action button encouraging people to use your product or service.

The button’s CTA is probably short, and something like “ Get Started Today! ”

However, you may write posts on social media with a longer, more in-depth call to action that asks users to click a subsequent link.

These may read something like, “Take advantage of our 15% off discount by clicking the link and start shopping today! ”

The length and copy of your call to action must be appropriate for your platform. For example, CTA buttons are typically shorter (3-7 words), and text-based CTAs can be longer. But a good rule is to make them as concise as possible.

That said, we’ll see some call to action phrases later that you can use as templates for your blog or social media posts.

Begin Your CTA With a Strong Command Verb

Believe it or not, people like to be told what to do. However, it would be best to strive for conciseness and clarity when telling customers what to do. After all, humans have so much going on in their everyday lives that it’s better to have a straightforward, specific task to follow.

So your call to action isn’t the time to dance around what you want. Instead, be straightforward and begin your CTA with a command verb.

For example, which of these calls to action is more likely to get clicks:

Signup now for your free eBook
Why not join today?

While neither should be the golden standard for a CTA, the first is the clear winner. It shows you a benefit for taking action (which we’ll discuss later) and does all the thinking for you by starting with a command verb.

However, the second one poses a question and gets you thinking about why you can’t join today.

Remember, a good call to action takes as much thinking out of the equation as possible.

Use Power Words

Related to using a command verb to start, you should be using power words to enhance the copy of your CTA. Power words trigger a psychological or emotional response from the reader.

While readers understand a regular CTA, readers feel a great one. Power words get your audience feeling something that encourages them to take action.

So rather than “ Take advantage of our offer to increase your sales today ,” you may write, “ Take advantage of our once-in-a-lifetime offer to skyrocket your sales now! ”

Small additions of power words like “once-in-a-lifetime,” “skyrocket,” and “now” make the second option a much more clickable call to action. And if you need some help with power words, you’re in luck.

Need more wildly successful power words to revolutionize how you write your CTAs? Check out OptinMonster’s comprehensive list .

(☝️See what we did with the power words there?)

Foster Curiosity and Anticipation

One strategy for creating a killer call to action is to foster curiosity and anticipation.

Building curiosity would be like, “ Learn how this former pizza delivery guy started a 7-figure online business at home .”

To effectively build curiosity, you reveal the result of whatever story you’re telling in your content without showing how you’ll get there. The goal is to connect your audience with something they want (the result) and get them curious about how to achieve it.

Anticipation is another strategy that works better for selling products. Again, you’re selling someone the result that your product brings and getting them excited for their new life change.

For example, an online fitness coach may make a call to action such as “ Transform into your sexiest self today! ”

This paints an image of the customer’s desired result and excites them about that dream becoming a reality. This anticipation drives them to take action.

Show Benefits and Use Social Proof

Another excellent method for spicing up your call to action is showing a tangible benefit or relying on social proof . Showing your audience a real benefit for your call to action usually (but not always) involves offering a discount or promotion.

These calls to action usually start with the command verb “save” or “redeem” and read something like “ Save 25% by joining today!” or “ Redeem your 2-for-1 coupon right now! ”

Writing your CTA with a benefit adds an extra incentive (a value proposition ) to the equation that boosts your conversion rate. But you also have another trick up your sleeve: Social proof.

The most common type of social proof for CTAs is leveraging fear of missing out (FOMO). Fear of missing out is a phenomenon that occurs in most consumers and is super powerful.

Many infomercials saw huge sales increases when their call to action changed from “ Call now, operators are standing by “to “ If lines are busy, please call again! ”

When listeners heard the first CTA, they thought, “If operators are standing by, it must not be a popular product.” But when they heard the second CTA, the opposite occurred. They thought, “If lines are busy, this product must be top-rated . I should call.”

FOMO is an incredibly powerful tool that you can start using to craft stronger CTAs that lead to much higher click-through rates (CTRs).

If you want to start using social proof, we recommend trying TrustPulse .

TrustPulse specializes in positive action notification popups. You’ve likely seen these before, probably even while reading this article:

These small popups leverage social proof to increase conversions by up to 15% . Adding this type of social proof is an absolute no-brainer for such a small change to your site to have such a massive impact on your sales.

It helps you drive business and improves the user experience by adding credibility to your product.

And while we’d love for you to go with TrustPulse, we know other options exist.

That’s why we remind users never to use software that encourages or allows fake social proof .

If users learn that your positive action notifications are fabricated or fraudulent, you’ll have an uphill battle earning back their trust.

This a small disclaimer, but very important to keep in mind as you build your site or brand’s authenticity . This is crucial as you strive to maintain your company’s online reputation .

Boost your sales by up to 15% by joining TrustPulse today !

Get Creative to Catch Your Audience’s Attention

One of the hardest things to do in the digital world is to separate yourself from the noise. The only way to truly stand out is to get creative. The Harmon Brothers are incredible at this.

They’ve made such viral ads as the Squatty Potty, Poo Pourri, and Goldilocks & the Purple Mattress:

how-purple-mattress-designed-a-viral-video

These ads did exceptionally well and got many viewers to take action.

Why? Because they stand out in a world of boring advertising. And you can do the same.

You don’t need to create mythical creatures or spend millions on video production. You need to get creative in connecting with your audience. Use language that stands out from the standard messaging and grabs the eye.

Plus, you can use various visual creation tools to make stunning images and videos without breaking the bank.

For example, the company Manpacks used a call to action that hit home with its audience:

Build a manpack.

It’s strong, simple, and built curiosity in men who wondered, “What is a manpack, and why do I suddenly feel like I need one?”

If you’re confident in your marketing skills , try to break free from the mold and experiment with a creative copy .

Okay, now that we have some tips on writing a clickable call to action, let’s see how some of the best companies in the world do it. We’ll be splitting our call to action examples into two sections:

Call to action buttons
Text-based calls to actions

Let’s get started.

On most websites, you’ll see calls to action in the form of a button. Again, the text is usually concise (3-7 words) and clearly expresses what the company wants the user to do.

Let’s see some call to action examples from the biggest businesses in the world and how they craft their own CTAs.

Netflix has a straightforward, clear call to action. Their easy-to-spot “Try it now” button stands apart from the rest of the page with its bold color scheme.

Plus, the copy implies that you can try the software before committing.

You don’t need to get too creative when your brand is as famous as Netflix. This simple call to action example is all it takes for hundreds of new subscribers each month.

2. HelloFresh

This is just one of HelloFresh’s call to action examples. The fun little “Get Cooking” button is authentic to their brand. Plus, it makes people imagine themselves already in the kitchen preparing tasty meals for the family.

A lot is going in this call to action example: imagery, the testimonial by HuffPost, and the call to action. They don’t give too many details on the software, so the phrase “See how it works” is terrific at building curiosity and anticipation.

Nike has never been one to use two words when one will do. Their world-famous slogan, “Just do it,” is as straightforward as it gets. We shouldn’t expect anything else from their call to action.

The one word “Shop” is all they need to tell customers what to do. And if Nike is doing it, there must be something to the short-and-sweet approach.

5. Basecamp

The creators over at Basecamp are known for keeping things casual and never overthinking a decision. Their call to action fits their laidback style and welcomes people to test the software.

6. Sendinblue

Sendinblue’s CTA is a refreshing change from the usual “Try Now.” The phrase “Take a free test drive” reminds users to try the software risk-free. This phrase also adds playful color to the animated image of the car on the righthand side.

7. Bluehost

Bluehost’s call to action example is a friendly reminder that people don’t want the ½ inch drill; they want the ½ inch hole. When most people think of site builders, they think of platforms like WordPress.

The last thing they want to think about? Finding the right host.

Bluehost plays on this emotion by avoiding phrases about site hosting and dives straight into site creation. After all, that’s what their visitors hope to accomplish from Bluehost.

8. LiveChat Inc

LiveChat Inc ‘s CTA is short, to the point, and adds the value proposition. It stands out because of its bold red coloring (like we saw with Netflix) and reminds users to give the software a test spin free.

AWeber flirts with the CTA word-length limit, but they manage to pull it off. Their bold orange button color directly draws the reader’s eye to the message. They add the ” free ” value proposition to entice users to click through.

10. Spotify

Here’s one last call to action example by one of the world’s most famous brands, Spotify. They use a green button on an orange background showing a well-placed contrast to draw your attention.

Like many other call to action examples, Spotify highlights that you can sign up and use their service at no cost or risk.

Let’s shift gears and look at longer, text-based forms call to action examples.

The following call to action examples come from blogs or social media. They are longer phrases that encourage users to click a link and redirect their attention to another page.

11. OptinMonster

We couldn’t write this blog post on calls to action without referring to our parent company, OptinMonster . If you follow their blog (which you really should if you want to master lead generation tactics), you’ll notice they end their posts with a consistent call to action.

And this is standard practice for most blogs.

This small phrase asks people to share the post (if they enjoyed it) on various social media platforms. Examples like this are an important reminder that not all CTAs need to be sales-driven.

12. Neil Patel

Neil Patel is one of the world’s most famous marketing “gurus.” At the end of one of his posts, you’ll see he adds a call to action for people to sign up for his small course. Though the second CTA (“Start by clicking here”) is where users take action, it’s his first step that draws you in.

The bold “ Do This Now “ message is impossible to ignore and gets readers to follow to the next step.

13. The Art of Manliness

Though most people wouldn’t think the copy “Join the Strenuous Life” is catchy, it’s perfectly suited to their target audience. They are constantly writing about self-discipline, getting more “tough,” and putting yourself in difficult situations to grow as a person.

As such, this is the perfect call to action to tempt their user base.

14. Fitness Machine

A subtle call to action from personal trainer Jarryd Smith, this Facebook post asks users to engage. For example, they want to participate in a 5-day body transformation challenge. In that case, they need to leave a comment as indicated.

This is one great way of getting free traffic from Facebook.

15. WordStream

WordStream has some good calls to action across their site, but this one comes from a Facebook post. They do a great job of building your anticipation and curiosity by offering a free Google Ad cost report.

This is a super enticing offer for any marketers who run paid ads.

16. LinkedIn

Besides the fantastic imagery below this post, notice how LinkedIn uses some power words to spice up its CTA. In this case, the two most effective words are “secret” and “successful.”

Everything about this call to action indicates something you don’t know hinders your success with LinkedIn ads. And if you click through, they’ll be happy to show you.

Talk about leveraging FOMO.

This post on Twitter is more fun than the standard call to action. They take an old saying, “Everyone wants to eat, but few are willing to hunt,” to set up their CTA:

“Bring out the big guns.”

This goes a long way in building anticipation.

18. Grammarly

Grammarly does an excellent job with its calls to action. First, they have a killer service, so they never need to try too hard to attract customers. But they do well at getting writers excited to write.

Here, Grammarly encourages its users to “Tap into their creativity,” which is speaking their audience’s language.

19. Backlinko

Returning to blogs, we have another call to action example from the famous digital marketer Brian Dean. On his site, Backlinko, he uses a subtle call to action to encourage users to engage with his post.

Here, he isn’t redirecting his readers anywhere else and wants them to focus on leaving a comment.

20. Amy Porterfield

Our last call to action example is from Amy Porterfield, a marketing coach with loads of courses, podcasts, blogs, and just about any other kind of content you can imagine.

As she finishes one blog post, she adds a well-written call to action, “Click here to change your life with B-School!” If powerful language like that doesn’t build curiosity and anticipation, we don’t know what will.

Putting it All Together

We’ve covered a whole lot of ground today. Before wrapping up, we wanted to remind you that a perfect call to action is only part of the equation. In other words, no call to action will ever work if it’s the only thing people see.

So, to have the whole package, you need to work on a few different aspects of your site:

Your web design
Your site’s overall copy
Create alluring content
and any other strategy to get users to sign up for your services

So as we finish this post, it’s time to put our money where our mouth is and give you a few calls to action of our own.

If you enjoyed this article, share it with your friends and colleagues on Facebook or Twitter . You can also let us know if you’ve seen or made an awesome example of a call to action.

Finally, are you 100% positive that you’re optimizing your site for the most sales possible? If you don’t have positive action notification software on your site, the answer is a firm “no.”

Ready to get started with the world’s best social proof software? Sign up for your risk-free TrustPulse account today !

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Thanks for finally talking about > How to Write a Killer Call to Action (With 20 Perfect Examples) Christie]

You’re very welcome! We hope you enjoyed the post.

Thank you for this post, Deana. Picked up a few things from the 10-worded-CTAs section.

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Digital Marketing 17 min read

50 Call To Action Examples You’ll Want to Copy

Kevin Ho December 4, 2023

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Looking to increase your conversion rate?

There are a number of things that can be optimized, from your headline text, hero images, videos. The list goes on and on.

But no matter what you change, at the end of the day there’s one thing standing between a user and conversion, and that’s your call-to-action .

If you’re curious about how to optimize this conversion gatekeeper, then look no further. We’ve scoured the web for 50 of the best call-to-action examples to date.

I hope you enjoy!

What is a Call to Action (CTA)?

How to Write an Amazing Call to Action

Newsletter Call to Action Examples

Product call to action examples, free trial call to action examples, content upgrade call to action examples, webinar call to action examples, charity call to action examples, demo call to action examples.

A Call To Action (CTA) is a prompt that you use in marketing campaigns to get your website visitor to take an action. CTA’s can include buttons, text hyperlinks, or plain text asking the user to take the action.

CTAs are typically found on website pages, at the end of marketing emails, and on social media, when you want the user to perform the action your campaign is trying to achieve. Think about buttons like “Shop Now” or “Subscribe” – these are CTAs.

The aim of a CTA is to make it easier for the user o take an action. You want to create a sense of urgency and make the user feel like they need to take the next step.

It doesn’t matter how much traffic you get to your web page, or how many emails you send out, if you don’t have a compelling CTA you won’t get many conversions.

How to Write an Amazing Call to Action

Whether it’s a landing page or a social media post, the whole point of your marketing campaign is to get people to engage and take an action. This is why a strong CTA is so important.

Writing an amazing CTA requires so much more than just saying “Buy”, there are various factors you need to take into consideration.

If you want your CTA to be as compelling as possible, consider these four things when you create it:

Use strong action words: You want your CTA to be persuasive, inspiring people to take action straight away. Adding in words like “Now”, “Take Advantage Of”, or “Find Out More” all hold a lot of power. Make sure your CTA is actionable and demanding.
Add value: Why should a person click on your CTA? They want to know what they’re getting out of it. This is why you should make your value proposition clear. Saying “Access Exclusive Free Guide” is far more compelling than “Download” because it highlights the benefits of downloading the guide (it’s free and exclusive).
Provoke emotion: It’s always a good idea to try to provoke an emotional response in users. These CTAs are generally longer because you need to explain more in them. This could include a CTA like “Make your dream a reality” or “Feel healthier today”.
Get creative: Whether we pay attention to them or not, we’re faced with many different CTAs all day. Traditional examples like “Buy Now” are so overused that they’ve lost their effect. Coming up with totally unique CTAs, like “Yes, I want in!” grabs attention and can be incredibly effective.

Top Tip: A/B test your CTAs. Most people won’t get their CTA perfect straight away, and experimenting with different options will help you find what CTA is most effective.

Here are some of the best call-to-action examples to help you increase conversions on your marketing emails.

Call-to-Action Example #1: Klientboost

When it comes to call-to-action tips and tricks, there’s almost nothing that works as well as making your call-to-action state exactly what a user is doing.

For instance, you could say:

Get My Offer
Redeem My Prize
Book My Demo

Notice how these are all based around the exact action that is happening once a user clicks on a CTA?

Klientboost does a great job of encouraging users to subscribe to their newsletter by not only providing a popup that’s designed well, but also by making their CTA clear, bold, and straight to the point.

Call-to-Action Example #2: Backlinko

A big mistake rookie marketers can make when designing their call-to-actions is failing to add enough contrast between the CTA and the page background.

As a basic rule of conversion rate optimization, your CTA should always have a significant amount of contrast between itself and everything around it.

Notice how this example uses red, a color not seen anywhere else on the page as the CTA? Because of this, the CTA stands out boldly and commands a user’s attention.

Regardless of whether they have a directional cue or not, your focus will eventually go to that red “Sign Up” button.

Call-to-Action Example #3: ConversionXL

ConversionXL uses a bold red CTA that stands out from the rest of the page.

What’s interesting about this example is also how they managed to slip in a benefit-oriented statement into the CTA text.

Rather than choosing a simple CTA like “subscribe”, ConversionXL chose to go with “BECOME A CONVERSION MASTER”.

Because of this, when thinking about signing up for their newsletter, users are already primed for the value that they’ll be receiving and may be more likely to convert as a result.

Call-to-Action Example #4: Groove

Groove places this call-to-action below their different blog posts in order to prompt users to sign up for their newsletter.

What stands out about this call-to-action is how clicking on it directly benefits the user: by sending them lessons on growth.

The entire form works to make users feel invested in the entire Groove experience by showing them a small chart of Groove’s progress, while also allowing them to signup to get updates in real time.

Call-to-Action Example #5: Blog Growth

Looking for a new a fresh way to position your content?

Try phrasing free access to your content upgrades as “free lifetime access”.

This is one way to increase the perceived value of your products, while also making the contents of the content upgrade more exciting.

Call-to-Action Example #6: Product Hunt

Product Hunt has a CTA banner that appears above their website prompting users to subscribe to the Product Hunt newsletter.

What’s great about this type of CTA is that it’s very non intrusive, allows users to close it if they want to (on the far right), and provides a clear value proposition of delivering new products to your inbox on a daily basis.

The CTA itself uses a high contrasting colour, and a simple subscribe button to convert users.

Call-to-Action Example #7: Nerd Fitness

Nerd Fitness showcases a banner on their website that prompts users to sign up for their fitness newsletter.

What’s interesting about this banner, is that it frames joining their newsletter as a way of “unlocking” a number of different resources.

They also do a great job in using social credibility to encourage users to join by stating that you’ll be joining a growing community of over 299,000 like-minded people.

The CTA in this example is also simple and straight to the point with “I’m In!”

This is an action-oriented and easy way to get people excited about signing up.

Call-to-Action Example #8: Problogger

There are a number of factors that go into the psychology of conversion . In the case of this example from Problogger, we see the use of language within the call-to-action in order to emphasize a first-person action.

Rather than stating “Get Your Blog Post Prompts”, they rephrased it to say “Get My Blog Post Prompts”.

This subtle change can help increase the perceived ownership of the gated content by simply changing “Your” with “My”.

Call-to-Action Example #9: Smart Passive Income

At Wishpond, we know the power of click popups and their ability to increase conversions.

Well the Smart Passive Income blog does a great job of showcasing a great-looking banner, while reducing friction by making the CTA as simple as possible.

The CTA on this page works for two reasons, first it reduces the ask of each user by simply asking them to click in order to convert, and secondly, it specifies exactly what a user should do in order to continue, “Click Here to Subscribe”.

Follow these product call-to-action examples to get more people clicking on your product offers.

Call-to-Action Examples #10: Shopify

This call to action could not get any more simple, and it’s genius!

There’s only one single button the user can click on, which is “Yes” – the answer to a very straightforward question. The CTA reveals exactly what you can do with Shopify, and it makes the process seem easy with how simple the popup is. A very to-the-point and effective CTA.

Call-to-Action Example #11: Square

This example comes from Squares homepage where they succinctly describe the core value proposition in just a few words: Start selling in Canada today.

Using this simple messaging, Square is able to quickly communicate how their app can benefit users, and their CTA below gives immediate steps in order to get started.

While “Signup with Square” might seem like a very simple CTA, it does follow CTA best practices in terms of stating exactly what the CTA button will do, while also keeping it directly tied to the other content on the page.

Call-to-Action Example #12: Stripe

Now landing page best practices generally recommend sticking to one dedicated specific call-to-action per page.

That being said, anyone seasoned in conversion rate optimization knows that best practices are one thing, and testing is everything.

Well this example from Stripe might be an example of the latter.

The above example shows not one, but two CTA’s on Stripes homepage allowing users to either explore their app, or create an account and get setup.

In the case of a homepage where you have a lot of different inbound traffic, some of which are more acquainted with your product than another, it may make sense to use two CTA’s offering users to “learn more” while also giving more seasoned users the opportunity to “get started”.

That being said it’s all about testing and data, so make sure to not blindly apply anything you see online. Remember to test it for yourself to determine what’s best.

Call-to-Action Example #13: Ancestry

Joanna Wiebe once suggested to test headline and CTA copy together.

Well this landing page from Ancestry is a great example of that.

By changing the CTA to “Save Now” in order to correspond with the special promotion Ancestry was running at the time, they were able to reinforce the discount that the page was offering, and in turn potentially increase the total number of conversions.

Remember that next time you have a promotion or sale running!

Call-to-Action Example #14: Spotify

One of the best ways to keep your users engaged on your pages is to provide a clear action oriented call-to-action that tells them exactly how to get started.

Well this example from Spoty is a great example of that. On this page we see a very simple headline that breaks down the core offering: “3 months of Premium for .99 CAD”.

Then rather than making the page more complicated than it needs to be, the CTA below simply says “Get Premium”,

Especially since the price is so low, this is a quick an easy way for users to quickly take advantage of the offering their seeing on this page.

Call-to-Action Example #15: Feedly

One of the most unique things about his CTA from Feedly is that they combine the action of upgrading with the benefit of saving.

By combining the two, they’re able to double the incentive for users to convert, while also keeping the CTA hyper-relevant the pages offer.

Call-to-Action Example #16: BMO Mastercard

This is a great example from BMO of how to create a call-to-action that action oriented, contrasting, and focused on the specific product at hand.

Notice how underneath the CTA they also put the disclaimer “get a response in under 60 seconds” in order to combat any objections users might have about how long the application process might take.

As a tip, when optimizing your CTA’s, always remember to take into consideration the immediate area around the CTA.

Often these areas can have a high impact on the overall effectiveness of your CTA. Things you might want to add could include guarantees, company phone numbers, testimonials, or expected turnaround times.

Call-to-Action Examples #17: VRBO

This call-to-action evokes an emotion in the user. By reading “discover your escape”, you start to imagine yourself on holiday. You are enticed by the word “escape” and you realize that you can “discover” yours by simply clicking on the button…

This is one of the best call-to-action examples that makes the user feel something to motivate an action from them. This is a lot more effective than saying something straightforward like “Discover our vacation homes”.

Call-to-Action Examples #18: Netflix

Netflix understands the power of straightforward simplicity with this call-to-action example. All of the important information you need to know is condensed into a very short, easy-to-read section. The CTA itself “Get Started” says exactly the thing the user wants to do.

All they ask for is an email address, and for you to hit the big red button. Simple, clever, and effective.

Call-to-Action Example #19: Medium

Medium is an online publishing platform that’s very popular with bloggers from all spaces.

Since they touch on such a wide range of topics, it’s understandable why they would have a rather ambiguous headline to explain the different types of bloggers and content that’s on the platform.

They use a simple “Get started” CTA which is straight to the point and action-oriented.

They were also careful to choose contrasting colors to ensure that the CTA pops off the page.

Call-to-Action Example #20: RBC

RBC displays this banner underneath some of their different product pages related to investments and investment management.

This CTA is a great example of using a contrasting CTA color, along with how to incorporate immediacy into a CTA by adding the “today” portion of the CTA text.

Call-to-Action Example #21: Google Drive

Google uses a simple landing page to welcome users to their Google Drive app.

They use a clear benefit oriented headline which states “A safe place for all your files”, combined with an easy to follow CTA that says “Go to Google Drive”.

This landing page is an excellent example of how simple a headline can be, while still providing insights into the key benefits a product can provide.

Call-to-Action Examples #22: Huemor

How could you possibly resist a big launch button that says “do not press”? There’s no way you’d land on that page and not want to press it.

This is one of the most creative call-to-action examples we’re showcasing. The genius behind this example comes from the graphic design of the button, and the fact that it actually says the opposite of what they want you to do.

It’s so unique and eye-catching that it would be hard for anyone to scroll past.

Call-to-Action Example #23: Mailchimp

Compared with the previous Google Drive landing page, this product page from Mailchimp is night and day.

Mailchimp uses a very ambiguous headline, combined with very artistic imagery to express elements of their brand. The CTA however is clear and to the point. By choosing “Sign up Free” they are able to combat any objections users might have about price or commitment.

Call-to-Action Example #24: Neil Patel

This is an example of a banner that Neil Patel uses on his blog in order to prompt users to learn more about his courses and consulting services.

The CTA he decided to use “Learn More” is a low ask for any user, especially since they won’t need to “sign up”, or “subscribe”.

By positioning the CTA as simply an opportunity to find out more about how Neil helped a business to grow, he’s able to reduce friction and drive more users to his subsequent landing page.

Do you offer a free trial? Then get inspired by these call-to-action examples.

Call-to-Action Examples #25: Hootsuite

There are a few things that make this popup great – bright colors, a clever headline, and enticing text. However, we’re interested in the call-to-action.

This is one of the best call-to-action examples in the way that it presents value with the word “free” and that it’s very specific and actionable. There’s also a countdown timer below the button, which creates a very real sense of urgency.

Call-to-Action Example #26: Qualaroo

This is an example from Qualaroo’s homepage where there’s a clear call-to-action to get users to sign up for their free trial.

Notice how in the formfield they ask for a user’s “work email address” since they know that’s the email they’ll likely check the most and feels less valuable than their personal one. Beside that is a simple CTA that states “Start Free Trial”, which is exactly the action that a user will take when they click.

Call-to-Action Example #27: Resumator

Resumator uses a clear and contrasting call-to-action on the bottom of their free trial form that reads “Get Started Now”.

The fact that the button pops off the page so much, combined with the immediacy added by the text “now” makes this a good example of a well-optimized CTA>

Call-to-Action Example #28: Pipedrive

Pipedrive displays a simple form at the bottom of their different product pages in order to prompt users to signup for a free trial.

What’s interesting to note about this form is that the password field comes with a default password already typed, but allows for a user to edit it if they’d like.

This reduces the total amount of effort that a user needs to invest in order to convert.

Pipedrive also uses a action-oriented CTA with “Get Started Free”, and a CTA color that helps distinguish it from the rest of the page.

Call-to-Action Example #29: SEM Rush

SEM Rush uses a one-line form that asks for a user’s domain in order to get started with a free trial.

The CTA text that they choose, “Try it” is a very simple CTA that succinctly describes the next step a user will take in the conversion process, trying it out.

Call-to-Action Example #30: AWeber

This is an interesting example from AWeber where they combine the question asked in the headline, with the subsequent answer in their CTA.

Notice how the CTA button is also massive, making it the biggest focal point on the page.

Call-to-Action Example #31: Intercom

Here is an example of a product CTA to sign up for Intercom 14-day free trial.

The CTA text “Get Started” is complemented by a couple bullet points underneath that speak to any objections users might have about signing up.

For instance, they mention that it’s easy to set up and that you can cancel at any time.

Check out these call-to-action examples to help you increase conversions on product upgrades.

Call-to-Action Example #32: Razor Social

Here’s an example of a content upgrade from Razor Social. On it they offer a free cheat sheet by filling out first name and email fields.

The call-to-action on this popup is clear and action-oriented, “Get My Free Cheatsheet Now”.

Try adding the small arrow on the right of your CTA text to see how that affects your CTA’s conversion rate!

Call-to-Action Example #33: Marie Forleo

Marie Forleo offers a free audio training course as a content upgrade for visitors to her blog.

Going against typical CTA best practices, Marie made her CTA black and subtle, and choose “Yes Please!” as the CTA text.

This content upgrade is a great example of how you should test everything to determine what resonates with your audience, while also using CTA text and copy that’s inline with your brand voice.

Call-to-Action Example #34: When I Work

This is an example of a full page landing page offering a free excel template as a content upgrade.

Notice how the hero shot of the female looks straight at the landing page headline, at which time a users attention is automatically drawn towards the yellow CTA that says “Download Template Now”.

The great thing about this CTA is how it’s specific to the content of the page (the template), and provides clear instructions on the exact next step that a user will take once they click on the button.

Call-to-Action Example #35: Wordstream

This is an example of a free tool that Wordstream offers allowing users to get a free performance report of their AdWords account.

What’s great about this CTA is how it’s clear and to the point, while also tied specifically to the action a use is taking; getting their grade.

Call-to-Action Example #36: Salesforce

Salesforce did a great job of creating an ebook landing page targeting a specific persona.

By providing an example of what type of content would be in the ebook, they are able to intrigue readers to convert on their form.

The CTA text “Get Started” has proven to be one of the highest converting CTA’s (especially spread across different industries).

If ever in doubt, give “Get Started” a try on your own landing pages today.

Call-to-Action Example #37: Happiness Blog

The Happiness Blog has a simple popup that appears prompting users to sign up for their email newsletter. For this approach, it’s highly recommended that you refer to interesting email automation examples and templates to send out emails easily and without mistakes.

They make good use of social credibility by adding “join 80,000+ people” within the subheadline of the popup, along with a number of bullet points that helps summarize the main benefits of subscribing to the blog.

The CTA itself however is a rather simple one with the CTA text being simply “Subscribe”.

Call-to-Action Example #38: Lemonstand

Lemonstand triggers a popup offering a growth guide to visitors of their blog.

Rather than choosing a CTA like “Get the Guide” or “Get Started”, they chose to use CTA text that succinctly explains the key pain point that a user would be trying to address by downloading the guide.

In this case, growing faster.

Call-to-Action Examples #39: Wishpond

Here’s one of our favorite call-to-action examples that we’ve created. This CTA is designed to increase newsletter signups by providing them with all of our marketing content – blog posts, webinars, ebooks, and more.

The CTA text “Get ALL of our marketing stuff” is simple, straightforward, and easy to understand. It highlights the value for the user, and by writing ALL in caps, it really emphasizes that this offer is special. It’s also actionable (“Get”). This is a great way to make the user feel like they are a winner.

Some of the most popular call-to-action examples come from webinars. If you want o get more people joining your webinar, here are some great CTA’s to draw inspiration from.

Call-to-Action Example #40: Masterclass Webinar

This webinar page uses good contrast between the CTA and the rest of the page.

Notice how in this example, they also underlined the CTA to indicate that it’s a link worth clicking.

Based on our research “Reserve My Seat” is one of the most popular CTA text for webinars, which would indicate that it likely performs well and might be worth testing on your own webinar page!

Call-to-Action Example #41: Wishpond

This is an example of a webinar CTA for one of Wishpond’s webinars.

In this example, the CTA color is highly contrasting from the rest of the page, and the CTA text of “Save My Free Spot” helps to reiterate that the webinar is free and that there’s a need to save a spot in case they might miss out.

Call-to-Action Example #42: Wistia

Wistia does a great job of incorporating best practices into this webinar landing page. Notice how they used the same color for the headline, CTA, and play button on the video?

This is to help emphasize the important points of the page and keep a user’s attention focused.

The CTA text “Register for the webinar” is simple, but works well to explain exactly what clicking the CTA will do.

Call-to-Action Example #43: Wishpond

At Wishpond we run a lot of Webinars, that’s why we’ve included another example of a webinar landing page for your reference.

Notice how the CTA button in this webinar landing page is large, contrasting, and matches the text above the form?

This is important in reiterating the purpose of the CTA, and give a reason behind why someone would want to convert.

The “my” in “save my spot” also speaks to a users in first person rather than using “save your spot”.

Based on our testing, we’ve found that this small change has positively impacted overall conversion rates.

Call-to-Action Example #44: World Vision

World Vision does a good job of making their CTA’s simple and straight to the point.

After giving some context about how donors can help by donating, their CTA “Give Now” does a great job of reinforcing the action that a user is about to take.

Call-to-Action Example #45: Charity water

Charity Water is a charity that helps provide clean water to those who don’t have access to it around the globe.

Since they spend a large portion of their time explaining how they program works, the CTA “Give Monthly” is a clear and straightforward call-to-action about what converting will entail.

Call-to-Action Example #46: Unicef

This above example is the homepage for Unicef, a charity that accepts donations to help children around the world.

What’s interesting about this example, is how they have two main CTA’s on the page, both with the same color, but with different CTA text.

The CTA on the top right is straightforward with the word “donate”, and the lower CTA is much more specific with “give a survival gift”.

This is a good example of how you can keep your CTA’s consistent on a page through things like color, but also prompt users with specific actions by changing the CTA text.

Looking to get more demos for your business? Try these call-to-action examples.

Call-to-Action Examples #47: Wishpond

Us again with another one of our favorite call-to-action examples on our site. This CTA says “tour the product” instead of “book a demo”. It sounds more casual and it’s easier to imagine what a product tour would look like.

This helps the user feel more at ease clicking on it. It also helps them realize exactly what they will be able to find out during the product tour. It’s straightforward and to the point.

Call-to-Action Examples #48: Popupsmart

This is an excellent popup with one of the best call-to-action examples. Why? Because they give you two options that both help the company.

You can either choose to “register now” or you can choose to “schedule a meeting”. Either way, the business is able to get you one step closer to becoming a customer. The CTA examples work well because they both present very different options and ideas, but they both essentially achieve the same thing.

This is an example of a Yes/Yes popup, as there is not a “No” option in the CTA.

Call-to-Action Example #49: Schedule a Demo

One of the primary things you want to ensure when coming up with your CTA’s is that your headline messaging and CTA text are aligned.

This is a great example of that as we see the same language “schedule demo” are used both in the headline, and in the CTA text as well.

This makes it clear exactly what a user is doing when they sign up, and can help reduce friction on a page.

Call-to-Action Example #50: Salesforce

We’ve talked a lot about creating CTA’s that are action-oriented. Well, Salesforce takes it to the next level by making their CTA text “watch it in action”.

Not only does this prompt a user to take action, it automatically implies that once a user converts on the form, something will happen.

This is a great example of a way to make converting on a demo exciting, and something worth doing.

Hopefully, you found hope you found these 50 call-to-action examples useful!

As for any conversion rate optimization tips, it’s important to A/B test them on your own site and see what works best for your audience.

What works in one industry might not work for another, and what works for one business might be completely different than another.

But hopefully, this list has given you a better understanding of what options there are out there, and some more ideas of new CTA strategies that you can implement today.

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Developing an Effective Marketing Strategy: A Practical Guide

“Master marketing strategy development with Wishpond’s tools for streamlined growth and results.” A solid marketing […]

Aya Musallam September 18, 2024

Shopify Integration: Streamlining Your E-Commerce Operations with Wishpond

“Discover how Shopify integration with Wishpond boosts lead generation and conversions for your e-commerce store.” […]

Aya Musallam September 16, 2024

Mastering the Advertising Funnel: A Step-by-Step Guide

“Master the advertising funnel with tips and tools from Wishpond to boost conversions at every […]

Aya Musallam September 9, 2024

Digital Marketing 6 min read

Google Postmaster Tips: Ensure Inbox Delivery

“Learn how to use Google Postmaster to improve email deliverability and enhance your campaigns with […]

Aya Musallam September 6, 2024

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How To Write A Good Call To Action For A Persuasive Essay
50 Call To Action Examples (and How to Write the Perfect CTA)
How To Use A Call To Action In An Argumentative Essay
How to write a persuasive essay call to action
20+ Best Call-to-Action Examples That Inspire and Bring Clicks
5 Steps to Create the Best Call to Action for Leads

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How to Write an Essay
How to write (Examples Essay)? Part (2)
Essay examples I Top writing services
How To Add Call To Action On TikTok 2024
How to Use the IVR End Call Action in Workflows #gohighlevel #workflows #ivr
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COMMENTS

50 Effective "CTAs" (Calls to Action), with Tips
The following are the most common CTAs you'll see in marketing. Direct Action CTAs such as "Buy Now" or "Sign Up Today". Informational CTAs like "Learn More" or "Read the Guide". Social sharing CTAs such as "Share With Your Network" or "Repost". Feedback CTAs like "Leave a Review" or "Take a Survey".
7 Call to Action Examples You Have Never Seen Before
7. Avocado Green Mattress. Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses. The call to action is "Shop Zero Waste" is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment.
The secret to writing a call to action in a persuasive speech
4 call to action examples in persuasive writing. 1. Getting doers to do something. Doers are the worker bees of an organization. They are the ones that hear what needs to get done — and then do it. Doers don't shy away from physical tasks, and have the ability to round up the troops to inspire action in others, as well.
16 call to action examples (and how to write an effective CTA)
Let's dissect some real-life CTA examples to learn how to use strategic copy, design, and placement to transform an ordinary CTA into a magnetic, can't-resist-clicking force. 1. JD + Kate Industries. CTA placement: Exit intent popup.
5 Steps To Writing an Effective Call to Action (With Examples)
Demonstrate exactly what your CTA will deliver and how. ‍. 3. Create a sense of urgency. Include phrases like "limited time offer" and "for today only" to motivate users to act. Pair these with action-oriented words like "subscribe" and "download" to encourage a particular action. ‍. 4. Consider your target audience.
17 Call To Action Examples (+ How to Write the Perfect Social CTA)
For example, a call to action can encourage people to click on a link, leave a social media comment, visit an online store, make a purchase, etc. A call to action can take up different forms: Text link. Button. Plain text with no link. "Buy Now" or "Download Now" are typical examples of simple calls to action.
How To Write a Call to Action That Works [Tips + 6 Examples]
A call to action is a word or phrase that prompts action. It is a marketing term to describe urging your audience to act in a certain way. A call to action can appear as a clickable button or simply as a piece of text. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience.
Writing Effective Calls-to-Action: Tips for Authors to ...
Find New Opportunities to Include CTAs. Offer Something. 1. Emphasize Urgency. Creating a sense of urgency is one of the smartest things you can do when writing CTAs. You're simply leveraging a basic psychological principle. People are more inclined to act when they only have the option to do so for a limited time.
Call-to-Action: How to Write High-Converting CTAs (+ Examples)
This video guides you through everything you need to know about how to write simple yet effective CTAs that convert PLUS loads of examples with fonts, colour...
How to Write a Killer Call to Action: 8 Tips & Ideas
Benefits of a good call to action. A call to action is a signpost that leads people down the road of becoming a customer. It helps to keep prospects moving toward that goal so they don't veer off and get distracted. These examples show the influence of a great call to action: Emails with a single CTA increased clicks by 371% and sales by 1617%.
How To Write A Call To Action In A Template With 6 Examples
Put It All Together: How To Write A Call To Action With A Compelling Structure. No matter what motivation you use (fear or hope), there are some common ways that you should use when structuring your call to action. 1. Start with verbs. Verbs are the action words that make it clear to readers what you want them to do.
The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
Or if not, the creativity of the no button at least gives you a memorable impression of that brand. Let's take a look at some examples. 22. No, I don't want to grow my business. This "no" call to action button is pretty standard. "No, I don't want to grow my business" is a good way to imply the value of the offer. 23.
Call To Action (One Way To Write A Conclusion Paragraph)
Call To Action is a great way to close an essay. This video explains how to write it and shares some examples along with tips to help you as you practice it ...
How to Write Incredible Calls to Action (with Examples)
Use Power Words and Emotional Triggers. Another crucial component of call-to-action writing is power words. These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page.
7 Great Examples of Call To Action Writing
Use Voice of Customer research to understand buyer goals. 2. ActiveCampaign makes it clear what customers are signing up for. 6. BetterHelp solves three objections in just three words. 7. ClickUp backs up its claim with a compelling guarantee. is the prompt you give readers or users to take a desired action.
41 call to action examples: How to write compelling CTAs
A CTA is generally a button or link that motivates someone to take action during a marketing campaign. Call to action buttons can be found on websites or landing pages, newsletters or email marketing, social media posts, and more. Some of the most common call to actions include "shop now," "add to cart," "learn more," "sign up ...
51 Effective Call-To-Action Examples (And Why They Work)
51 call-to-action examples Here are 51 call-to-action examples: CTA for marketing Marketing campaigns use calls to action for attracting new customers or encouraging people to buy a new product. Here are some examples: Download our app for free: This call to action is succinct because it clearly advertises what people should try, the company's app, and the incentive for doing so, it's free, so ...
How To Write a Good Call to Action (With Examples)
An example can be for a customer to take advantage of a Black Friday sale and get 70% off on purchases until midnight. Another can be to plan your weekend getaway today, but you should end these types of calls to action with an exclamation point to attract attention from users interested in this deal. 3. List your unique selling proposition.
11 Kick-Ass Call to Action Examples (And Why They Work)
Overall, a great example of a kick-ass call to action. 6. Square - 'Get Free Card Reader'. Offering something your prospects really want is a great way to increase conversions. If you can manage this, your CTA doesn't have to be particularly innovative or exciting, as demonstrated by this landing page by Square.
5 Examples of Concluding Words for Essays
Overall, It Can Be Said…. To recap an idea at the end of a critical or descriptive essay, you can use this phrase at the beginning of the concluding paragraph. "Overall" means "taking everything into account," and it sums up your essay in a formal way. You can use "overall" on its own as a transition signal, or you can use it as ...
What Is a Call to Action? Definition and 17 Examples
17 call-to-action examples Here are several examples of calls to action: 1. Learn more This call-to-action technique entices readers to take an action to find out more about a product or service. This action may be clicking on a link, visiting a blog page or calling a business. Example: Learn more about our organic dog food by clicking here.
20 Call to Action Examples + How To Write a CTA That Converts
Common call to action example includes "Buy Now," "Learn More," "Subscribe Today," "Download Your Free Trial," "Register for Our Webinar," "Join Our Mailing List," and "Contact Us Today.". These are all common types of CTAs that you've likely run into before and generally come in two types, both related to links.
50 Call To Action Examples You'll Want to Copy
Call-to-Action Example #21: Google Drive. Google uses a simple landing page to welcome users to their Google Drive app. They use a clear benefit oriented headline which states "A safe place for all your files", combined with an easy to follow CTA that says "Go to Google Drive".