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  1. Full article: Designing Career Paths in Graphic Design: A Document

    Expanding scope of graphic design practice and education. Graphic designers have long found work in a variety of areas, including communication, media, and branding (Bennett Citation 2006).In short, in transforming ideas and concepts into visual design solutions (e.g. Ambrose and Harris Citation 2011; Givechi et al. Citation 2006; Tomes et al. Citation 1998), graphic designers act as ...

  2. A Meta-Analysis of When and How Advertising Creativity Works

    Several factors seem to hold back scholarship in advertising creativity: (1) contrasting empirical results on its effects in terms of ad and brand outcomes (e.g., Lee and Mason 1999; Smith, Chen, and Yang 2008; Till and Baack 2005), (2) disagreements over what creativity is and how it should be assessed (e.g., Modig and Dahlen 2019; Smith, Chen, and Yang 2008), (3) limited understanding of ...

  3. (PDF) A Study on the Influence of Green Advertising Design and

    With the use of the quasi-experimental research method, this research adopts the Between Subject Factorial Design of advertising design (with self-reference and strong arguments, with self ...

  4. PDF Research in graphic design

    Research in graphic design ... often a role for graphic design in paper and digital form but it is sometimes regarded as the kind of design that is additional rather than an integral constituent of a larger-scale project. Graphic ... Posters are a popular theme for research: The Poster: Art, Advertising, ...

  5. Exploring Functional and Experiential Advertisement Construction from a

    Graphic design is a form of visual communication, which is not only decorative but also informative (Hollis, 2012). Prior research shows that a strategic creation, selection and organization of graphic design elements (i.e., colour, font) can affect information processing and impact consumer perceptions (i.e., Wang et al., 2020).

  6. (PDF) Creative technologies in advertising design

    The advertising graphics presented as visual art, visual culture and visual communication. On examples, we considered the creative advertising technologies: metaphors, hyperbole, associations ...

  7. graphic design Latest Research Papers

    The biomimetic graphic is a design process and style that has been spread and passed along throughout today's culture and society via various channels and networks of communication. In today's world, where globalization and associated social and environmental problems are increasing, design education plays an important role in the development ...

  8. The Impact of Artificial Intelligence on Graphic Design: Exploring the

    There is a substantial amount of literature on the use of AI in graphic design. Some research has shown that incorporating AI as a design application tool can ... Mapping creative coding courses: Toward bespoke programming curricula in graphic design education. Paper presented at Eurographics 2019: The 40th Annual Conference of the European ...

  9. The Impact of Artificial Intelligence on Graphic Design: Exploring the

    This paper explores the potential impact of AI on graphic designers, including how they may deploy AI as a graphic design automated system in branding rather than simply as another tool to make ...

  10. Research on the Visual Design and Performance of Print ...

    The graphic advertising design is based on graphic design and incorporates computer technology, digital technology and artistic creativity. The visual design of graphic advertising can be said to be a collection of multiple concepts and is relatively comprehensive. ... Cite this paper. Zhang, Z., Yang, Z. (2021). Research on the Visual Design ...

  11. (Pdf) the Impact of Graphic Design Advertisements on Branding

    Graphic design commercials are increasingly utilized to achieve strategic goals, such as marketing ... such as marketing research, advertising, and branding. Today's dynamic firms employ graphic design advertisements effectively in social media to increase their reach. ... The paper discusses the impact on brand efficiency and the function of ...

  12. PDF Graphic Design as an Outlet for Social Change

    The paper studies graphic design by considering six aspects: the discipline of graphic design and its process; the different functions it serves; its impact on society; the role it plays in misinformation; its role for social good; and the evolution of graphic design and research. This will confirm the research gap that exists within the ...

  13. [PDF] Investigating the Impact of Visual Design on Consumers

    There is a growing recognition that visual design and the concept of aesthetics is emerging as a key marketing element regarding the promotion and presentation of products, services, events, people, ideas, etc. (Koksal, 2013). The aim of this paper was to develop a conceptual framework regarding how visual imagery and design in advertising combining the suggestion of consumers about the ...

  14. PDF The Role of Graphic Design in Branding: Creating a Strong Brand

    IJNRD2306224 International Journal of Novel Research and Development (www.ijnrd.org) c198 The Role of Graphic Design in Branding: Creating a Strong Brand Identity and Effective Communication Prachi Chaudhary 1, Dr. Anshu Shrivastav2 ... including marketing, advertising, design, education, journalism, and business. It is used to effectively ...

  15. PDF Graphic Creativity in Modern Print Advertising Design Based on BP

    3 Research on Graphic Creativity in Modern Print Advertising Design Based on BP Neural Network. The form and content of advertising works have "usefulness". Firstly, the characteristic of its image symbol is the premise of realizing the "usefulness" of content, and the form serves the content through representation.

  16. Graphic Design Research

    This art research database covers a broad range of subjects from fine, decorative and commercial art, to various areas of architecture and architectural design. It features full-text articles, indexing and abstracts for an array of journals, books and more; Coverage back to 1928. Arts & Humanities Citation Index. This link opens in a new window.

  17. Graphic Design Dissertation Topics & Titles

    Research Aim: The aim of this study is to critically interpret the effectiveness of using graphic design in advanced marketing strategies to increase conversion of the target audience by UK retailers. Objectives: To identify the suitability of graphic designing for marketing purposes. To demonstrate the relevance of using graphic designing in advanced marketing to increase conversion of the ...

  18. (PDF) The Rise of Research in Graphic Design

    Graphic design as a knowledge domain is deeply rooted in arts, crafts, and the cultural history of human civilization. However, the research in graphic design is a recent phenomenon and it has ...

  19. Graphic Design in Advertising & Marketing Research Paper

    Examples of graphic designs includes but not limited to the cover of a book design, creative advertisements, designs in magazine, posters products packages, environmental graphics, logo designs to name but a few ( Barringer, 4 ). Typically, graphic designs are-by creation captivating-on the eyes of the target audience with great ability to draw ...

  20. Graphic Creativity in Modern Print Advertising Design Based on BP

    This paper studies the use of B neural network to alienate the creativity of classic image graphics in print advertising design, and then calculates the crowd density level through BP network training. The implementation of the algorithm and the training of samples are discussed in detail. It can be seen from the experimental results that in ...

  21. PDF Writing & Research in Graphic Design Discipline

    Writing & Research in Graphic Design Discipline Meesha Sobti Kapila [email protected] Neetu Singh Bedi [email protected] Abstract We don't really come across many research papers or writing on graphic designing. While searching for research papers on graphic designing, one may come across ... a mind shift away from product marketing ...