branding and customer satisfaction thesis

• Corpus ID: 169345377

Branding and Customer Satisfaction : A Research about the Adidas Group

• Julia Wildfeuer
• Published 2018

One Citation

Beyond the box: packaging and branding as tools for differentiation in a competitive retail market, 13 references, designing brand identity: an essential guide for the whole branding team, 4th edition.

• Highly Influential
• 13 Excerpts

Customer Satisfaction: The customer experience through the customer's eyes

Identity-based brand management, principles of marketing, market research: the process, data, and methods using stata, competitive success: how branding adds value, measuring customer satisfaction and loyalty: survey design, use, and statistical analysis methods, related papers.

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Impact of Brand Loyalty on Customer Satisfaction (An Empirical Analysis of Clothing Brands)

Jamal, S. & Sultan, K. (2021). Impact of Brand Loyalty on Customer Satisfaction (An Empirical Analysis of Clothing Brands). Turkish Journal of Computer and Mathematics Education,12 (10), 7085-7093.

9 Pages Posted: 8 Apr 2022

Shirin Mohammad

Lebanese French University

Date Written: April 28, 2021

Purpose of the study: This study explored to prove whether this relationship really exists or not. So author examined the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the clothes; (ii) satisfaction with the sales service and (iii) satisfaction with the after‐sales service. It was expected that all three types of satisfaction would be influenced by brand loyalty. Methodology: Three brans have been selected three famous brands of Pakistan (Ideas, Outfitters and J.). and researched on them from 2018-2019. We have mail and got 122 responses from the customers of these brands and we have physically filled some questionnaires from customers also and collected an integrated data of 151 responses. The three different types of customer satisfaction and the intention to buy the same brand of clothe again, as well as the intention to buy from the same dealer again were measured. Main Findings: The analyses of the results revealed that: customer satisfaction with the clothes is major determinants of brand loyalty. In this case Customer satisfaction is dependent and brand loyalty is independent because they have a causal relationship because when the brand will be loyal to its customers then the customers will be satisfied with the brand. Our brands are the most famous brands and are the market setters and compete with each other very well. So, we have selected these because they all are most accurate according to our research topic and there is no bias sampling in these sample. Furthermore, it was found that the strength of the relationship between different types of satisfaction and loyalty is the quality of clothes and the after services given by the brand. Application of this study: This study will contribute toward new clothing brands who they are new in their track and struggling for the customer satisfaction with loyalty. Furthermore, the results of this study also can help out to the brands that has been taken as sample to understand their market and to improve them.

Suggested Citation: Suggested Citation

Shirin Mohammad (Contact Author)

Lebanese french university ( email ).

Southern Part of Erbil City University Complex - 100 Meter Road Erbil, Kurdistan Region 44001 Iraq

HOME PAGE: http://https://staff.lfu.edu.krd/faculty/shirin.jamal

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Branding and Customer Satisfaction: A Research about the Adidas Group

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Malaysian Journal of Social Sciences and Humanities (MJSSH),

Isai Amutan Krishnan

Brand loyalty creates long term relationship between customer and brand. As a sportswear brand, to adopt a general customer loyalty to a brand, quality of the product and price are the crucial factors. The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear products. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and attach them to be brand loyalists, marketers are encouraged to develop aggressive marketing programs. Questionnaires were distributed to 148 respondents. The research results have shown that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with certain sportswear brands. Others study on more focused factors that are appropriate to the Malaysian environment is recommended in order to obtain accurate information.

Management Science Letters

Ebrahim Zarepour Nasirabadi

Milenko Stanić

selda uca , Bilge Çavuşgil Köse

Customer satisfaction is an important factor for companies in order to exist and survive. It is considered that brand experience and brand name have important effects on knowledge and pleasure after the sale. This study aims to determine the relationship between brand experience (sensory-affective, behavioral, and intellectual dimensions) and brand name variables with customer satisfaction. In this context, a field study was conducted on 300 students registered at Trakya University, Faculty of Economics and Administrative Sciences (Department of Business Administration) and Social Sciences Institute (Department of Business Administration). In the selection of brand, individuals who have used the said brand were chosen as a prerequisite, and therefore, a leader fast-food restaurant brand which serves in Edirne was selected. As a result of this study, both brand experiences and brand name have positively affected customer satisfaction. According to the bivariate correlation analysis, a positive and medium strength relationship was revealed between dimensions of brand experience and brand name variables with customer satisfaction.

International Journal of Engineering and Management Research

SHAHRIAR IMRAN

IJRMS Journal

This study aims to investigate the effect of brand loyalty, brand association, brand awareness, and perceived quality on the brand equity and effect of the brand equity on the operational performance in Adidas products in Iran. The tool that were used in this research was questionnaire. In the first stage 418 questionnaires were distributed among students, then in the next step we could receive 395 questionnaires. Structural Equation Modeling (SEM) with Lisrel software was tested for the data analysis in this study. The results of this research suggest that there is a meaningful relationship and correlation between brand equity and operational performance. In fact, four variables including brand loyalty, brand association, brand awareness, and perceived quality has a direct effect on the brand equity and brand equity has a direct effect on operational performance.

Rahelia Margaretha

Ratiibu Ssemata

Today, brandisoneofthebasic elementsofthebusiness,an essentialand integral part ofthe marketing strategy in the world economy, brands marketing is placed in the heart of the business and mostly, it " s hiddenvalue resides within the hearts and minds of customers, clients, and prospects thatattracts them. Besides selling the products, establishing a lasting relationship between the product and certain group of customer " s is the main purpose of each organization, the extraction of this stable interaction brings about a kind of commitment and customer loyalty toward the product. Brands with unique identity and targets, by providing tangible and friendly feature, are able to make a rich and beneficial relationship with customer " s and not only capture a part of their heart and mind, but also capture a part of consumer " s daily life. Therefore, the present study has been performed to examine the impact of brand identity on the development of customer loyalty toward the brand in the industry of mobile phone brands. In the present research, brands of mobile phones such as Nokia, Sony, Samsung, Sony Ericsson, HTC and GLXhave been selected to study as the statistical population and sample of the research of 385 persons in the chief (metropolis) city of Rasht. This research has been a Descriptive and Causal study and has been made through Field method. The data resulted from the questionnaire, has been examined by applying statistical tests proportional to research hypotheses using Spss and Lisrel software. The research findings indicate that all hypotheses were confirmed but hypotheses of relationship between brand identity and perceived value, customer satisfaction and confidence in brand through its identification. INTRODUCTION Today brandis one of the most important subjects of the marketing that is in front of all companies such as commercial firms and they are calculated as company's valuable assets economically and strategically. Over the last few years, researchers have concluded that the real value of products and services is not inside of the company's products and services,butratherin the mind of real and potential customer " sand this is the brand that creates the real value in customer " s minds. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.David also says that brand is a symbolwhich haslinked with a large number of assets and mental liabilities(Dehdashti Shahrokhet al.,2012). The main purpose of each organization is tocreate a steady relationship and connection between the product and a particular group of customer " s,as well as selling its product, the extraction andjuice of this lasting relationship is led to a kind of commitment and loyalty toward the product (Mir and Ghafari, 2010). The study of existing theoretical literature in the field of consumer behavior indicates that brand loyalty has been raised as an important and effective concept and describessignificant part of consumer " sbehavior at the time of choosing and purchasing (Saeednia and Jamali, 2010).

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Samsung is the Most Awarded Brand in J.D. Power 2024 U.S. Home Appliance Satisfaction Study

For the second year in a row, Samsung Electronics America, Inc. is the most awarded brand for kitchen and laundry appliances in the J.D. Power 2024 U.S. Home Appliance Satisfaction Study. Samsung ranked highest in 10 of 11 segments with the highest rankings in Customer Satisfaction.

The J.D. Power study assessed feedback from more than 15,000 customers who purchased home appliances within the past year, measuring their satisfaction on a 1,000-point scale according to seven dimensions: Durability; Performance; Features and Settings; Ease of Use; Styling and Appearance; Value Given Price Paid; and Level of Trust. Participants recognized Samsung as a trusted and durable brand with innovative products and high satisfaction around design and functionality.

“J.D. Power’s annual study solicits real-life feedback and truly represents the voice of our customers, so it is an honor to receive 10 J.D. Power Awards this year – a record for Samsung,” said Shane Higby, Senior Vice President, Head of Home Appliance Business, Samsung Electronics America. “These awards reinforce our commitment to quality and our passion for delivering innovation that exceeds our customers’ expectations”

This year, Samsung was top ranked in seven kitchen appliance segments:

• All of the brand’s refrigerators ranked highest across all seven dimensions in each of their respected categories. Samsung’s French Door Refrigerators ranked No. 1 in Customer Satisfaction for the second year in a row. Top Mount Freezers received the highest Customer Satisfaction score for the third consecutive year. Side-by-Side Refrigerators received the highest Customer Satisfaction score in their category this year.
• Samsung’s Ranges were No. 1 in Customer Satisfaction for the third year in a row and its Wall Ovens ranked No. 1 in their category for the first time. The brand’s Ranges and Wall Ovens both received top marks across all seven dimensions – Durability, Performance, Features and Settings, Ease of Use, Styling and Appearance, Value Given Price Paid and Level of Trust.
• The brand’s Cooktops ranked number No. 1 in their category for the second consecutive year, earning top marks for Performance, Features and Settings, Value Given Price Paid and Level of Trust.
• Samsung’s Over-the-Range Microwaves were highest in Customer Satisfaction in their segment for the second consecutive year, garnering top marks for Durability, Features and Settings and Styling and Appearance.

In laundry, Samsung ranked highest in all three appliance segments:

• The brand’s Front Load Washers also received the highest Customer Satisfaction score in their category for the second year in a row, performing highest in Durability, Features and Settings, Stylings and Appearance and Value Given Price Paid.
• Samsung’s Top Load Washers were No. 1 in Customer Satisfaction for the sixth year in a row, performing highest in Features and Settings, Ease of Use, Styling and Appearance and Value Given Price Paid.
• Among Clothes Dryers , Samsung’s models ranked No. 1 in Customer Satisfaction for the second year in a row, performing highest in Performance, Features and Settings, Ease of Use, Styling and Appearance, Value Given Price Paid and Level of Trust.

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