owner operator startup business plan

Rachael Plant

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Jul 21, 2023

4 minute read

Owner-Operator Startup Checklist: Everything You Need for Success

Starting an owner-operator business — or any business, for that matter — can be a daunting task, but truckers are in high demand. We’ve drummed up an owner-operator startup checklist to help get you started if you’re trying to decide whether branching out on your own will be a lucrative endeavor.

What is an Owner-operator

Becoming an owner-operator (OO) has several perks over working directly for a carrier, including more autonomy. There are two types of OOs, those being with or without authority. An OO with authority is a self-employed business owner responsible for the purchasing and maintenance of their truck, as well as contract negotiations, taxes, insurance, booking loads to haul, reconciling expenses and managing profits. OOs without authority can decide to lease with a carrier to minimize the administrative duties associated with running their own OO business.

While becoming an OO allows for more independence and schedule flexibility, there’s also the business side to consider. This is where a checklist comes in handy. Understanding what all goes into starting an OO business, including how to grow that business, makes it easier to recognize what is needed to get started to create a successful operation.

✔ Market Research

To get a good idea of where your OO operation will fit into the trucking industry at large, it’s important to conduct thorough market research, including identifying your target market, analyzing the competition and assessing market trends and demand. This information will help you shape your business plan and develop strategies to differentiate yourself in the industry.

✔ Legal Requirements and Regulations

Complying with legal requirements and regulations is vital for operating a legitimate trucking business. Part of this is registering your business and obtaining the necessary licenses and permits, as well as obtaining an ELD for your truck (and any trucks you may be adding). To ensure compliance, familiarize yourself with state and federal regulations pertaining to the trucking industry. Additionally, acquire the appropriate insurance coverage to protect your assets and mitigate potential risks.

✔ Financial Planning

Who doesn’t love planning a comprehensive budget? While creating a budget can be tedious and time-consuming, estimating your startup costs and ongoing expenses — including truck purchase or lease, fuel, maintenance, insurance and permit costs — should be a priority in starting your own OO business. A budget will not only help you manage your cash flow effectively and establish a pricing strategy that covers your expenses while allowing you to remain competitive in the market, it’s also typically included in the business plan you’ll need to secure financing options if needed.

✔ Equipment and Maintenance Costs

After budgeting and ensuring you can meet regulatory compliance, procuring a truck that suits your business needs and financial capacity should be the next step in your checklist. Using your budget to estimate cost versus projected income can help you decide whether purchasing or leasing is the right option for you.

Regardless which you choose, it’s imperative to ensure proper maintenance of your equipment to comply with safety regulations, avoid breakdowns, minimize downtime and improve ROI. To help keep up with maintenance, implement equipment maintenance procedures , such as regular inspections, and develop a cost management strategy to keep maintenance expenses under control.

Manage your OO operation with ease using Fleetio!

✔ Marketing and Advertising

When first starting a business, marketing and advertising may not seem like an immediate need, but it’s part of what helps you stand out in a high-demand market like trucking. Developing a strong brand identity sets you apart from competitors and allows for gaining a strong brand reputation. Explore various advertising options, such as online platforms, industry publications, networking events like trucking conferences and even radio to help you craft a marketing strategy that reaches your target audience effectively. You can even utilize social media platforms and professional networks to build relationships and attract potential clients.

✔ Operations Management

A big part of your OO business success is establishing efficient operations management processes. Implementing a cloud-based management solution can help make business and equipment management easier while streamlining your operations to optimize delivery schedules, route planning and load pickup and departure coordination.

Part of OO operations management includes the dreaded “tax stuffs.” Cloud-based management solutions keep track of all necessary business documents for reliable bookkeeping and record-keeping so you can easily maintain accurate financial records, streamline administrative tasks and avoid common IFTA reporting mistakes .

✔ Risk Management

Risk management and mitigation impacts every aspect of an OO business, so identifying potential risks associated with your business and developing strategies to manage them effectively is instrumental to success. This includes mitigating liability by understanding and adhering to safety regulations and creating contingency plans and emergency procedures to handle unexpected situations — including accidents or breakdowns — to minimize operational disruptions.

Running Your Trucking Business

Starting an OO trucking business requires careful planning and execution. By utilizing a well-structured checklist, you can navigate the complexities of establishing and running your own business successfully. Furthermore, having a comprehensive checklist can help you be better prepared to tackle the challenges and capitalize on the opportunities that come your way.

Remember to stay proactive, adapt to industry changes and continuously evaluate and improve your business practices. With dedication, perseverance — and the right checklist — you can embark on a rewarding journey as an OO in the trucking industry.

Ready to get started on your OO operation? Find out how Fleetio can help! Start your free trial or schedule a personalized demo today.

About the Author

Senior Content Marketing Specialist

Rachael Plant is a Content Marketing Specialist at Fleetio whose automotive background spans from managing auto parts inventories to overseeing fleet-specific editorial in national trade publications. She resides deep in the middle-of-nowhere Alabama with her two dogs and, thankfully, reliable GPS.

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13 Steps in Starting an Owner Operator Trucking Business

Back to All Business Ideas

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 25, 2022 Updated on August 1, 2024

Investment range

$14,850 - $28,600

Revenue potential

$100,000 – $220,000 p.a.

Time to build

Profit potential

$60,000 - $132,000p.a.

Industry trend

Important points to remember when setting up your owner-operator trucking business:

• Specialization — Decide on the types of freight you will transport, such as general freight, refrigerated goods, hazardous materials, or specialized cargo. 
• Licensing and permits — Ensure you have a valid Commercial Driver’s License (CDL) with appropriate endorsements, register for a USDOT number with the U.S. Department of Transportation , and apply for operating authority (MC number) from the Federal Motor Carrier Safety Administration (FMCSA) .
• Purchase a truck — Invest in a reliable truck that meets the needs of your business. Consider factors such as fuel efficiency, maintenance costs, and capacity.
• Maintenance — Implement a regular maintenance schedule for your truck to ensure it remains in good working condition and complies with safety regulations. Keep detailed records of all maintenance and repairs.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Tracking software — Invest in reliable tracking software to monitor your fleet, manage routes, and ensure timely deliveries, enhancing efficiency and customer satisfaction.

You May Also Wonder:

How profitable is owner-operator trucking business?

If you can get consistent work it can be very profitable. Some successful owner operators make well into the six figures.

How do I handle the maintenance and repairs of my trucking equipment?

Establish a regular maintenance schedule, including oil changes, tire inspections, and brake checks, to prevent breakdowns and ensure the longevity of your equipment. Develop relationships with reputable mechanics or maintenance facilities to handle repairs promptly and efficiently. 

What is the hardest part of trucking?

The hardest part of trucking can vary from person to person, but some common challenges include long hours and time away from home, dealing with traffic and road conditions, managing tight schedules, navigating regulatory compliance, and handling the physical demands of the job.

Can I work as an owner-operator while contracting with multiple companies?

Yes, as an owner-operator, you can contract with multiple companies to provide transportation services. This arrangement allows you to diversify your client base, reduce dependency on a single source of income, and potentially increase your earning potential. 

How do I find clients or companies that need transportation services for their goods?

Finding clients or companies in need of transportation services can be accomplished through various strategies: online platforms and load boards, cold calling, and direct marketing.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting an owner-operator trucking business has pros and cons to consider before deciding if it’s right for you.

• Travel – See the country, have new experiences
• Control – Be the master of your own time and income
• High Demand – Trucking is an in-demand service
• Investment Required – A truck and licensing require time and money
• Time Away from Family – Homesickness may occur!

Owner-operator trucking industry trends

Industry size and growth.

• Industry size and past growth – The US freight trucking industry is worth an impressive $217.3 billion in 2022 and has increased nearly 3% annually the past five years despite a pandemic dip.(( https://www.ibisworld.com/industry-statistics/market-size/general-freight-trucking-truckload-united-states/ ))
• Growth forecast – The global freight trucking industry is expected to grow 36% by 2025.(( https://www.researchandmarkets.com/reports/5323180/local-general-freight-trucking-global-market ))
• Number of businesses – In 2022, 684,846 freight trucking businesses were operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/general-freight-trucking-truckload-united-states/ ))  
• Number of people employed – In 2022, the freight trucking industry employed 1,260,636 people.(( https://www.ibisworld.com/united-states/market-research-reports/general-freight-trucking-truckload-industry/ )) 

Trends and challenges

Trends in the owner-operator trucking industry include:

• More and more loads are being booked on an app or online, which provides a great way for owner-operators to secure business.
• The increased number of distribution centers is making the average haul shorter.

Challenges in the owner-operator trucking industry include:

• Rising fuel prices are cutting into the profit margins of owner-operator truck drivers.
• Freight rates are constantly fluctuating, impacting the revenue of owner-operators.

Demand hotspots

• Most popular states – The most popular states for truck drivers are Kentucky, Indiana, and Ohio.(( https://www.zippia.com/truck-driver-jobs/best-states/ ))
• Least popular states – The least popular states for truck drivers are Hawaii, Alaska, and Texas. 

What kind of people work in Trucking?

• Gender – 16.7% of truck drivers are female, while 80% are male.(( https://www.zippia.com/professional-truck-driver-jobs/demographics/ ))
• Average level of education – The average truck driver is high school educated.
• Average age – The average truck driver in the US is 48.2 years old.

How much does it cost to start an owner-operator trucking business?

Startup costs for an owner-operator trucking business range from $15,000 to $30,000. The main costs are for a down payment on a truck and truck insurance.

If you need to go to truck driving school, it costs an average of $6,000 and takes between 6 to 8 weeks.

How much can you earn from an owner-operator trucking business?

You should be able to earn about $2 per mile. After the costs of fuel, maintenance, and insurance, your profit margin should be about 60%.

In your first year or two, you could drive 50,000 miles per year, bringing in $100,000 in annual revenue. This would mean $60,000 in profit, assuming that 60% margin. As you grow your business, you could drive 110,000 miles per year. With annual revenue of $220,000, you’d make a tidy profit of $132,000.

What barriers to entry are there?

There are a few barriers to entry for an owner-operator trucking business. Your biggest challenges will be:

• The relatively high startup costs
• Meeting licensing requirements

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Step 2: hone your idea.

Now that you know what’s involved in starting an owner-operator trucking business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research owner-operator trucking businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a trucking business that delivers to Canada.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as long-haul trucking.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

You just need to determine how long you want your hauls to be, and if you want to specialize in certain types of loads. Your best bet is to keep your services open to any type of load and any distance.

How much should you charge for owner-operator trucking services?

You should be able to earn about $2 per mile. Your ongoing costs will be for fuel, truck maintenance, and truck insurance. You should aim for a profit margin of about 60%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be businesses that need trucking services. You can find business owners on LinkedIn. You can also use online services and apps to find work. An example is truckstop.com . 

Where? Choose your business premises

You can run your business from home, but if you ever want to have your own trucking company with a fleet of trucks and drivers, you’ll need an office. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “trucking” or “truck driver”, boosts SEO
• Name should allow for expansion, for ex: “Road Masters” over “Oversize Freight Solutions” or “Hazmat Solutions”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief overview of your business plan, summarizing your goals and approach to the business.
• Business Overview: Introduce your owner-operator trucking business, outlining the types of freight you’ll transport and the areas you plan to serve.
• Product and Services: Detail the transportation services you’ll offer, including the types of cargo, equipment, and any specialized services like refrigerated transport or hazmat hauling.
• Market Analysis: Analyze the trucking industry, identifying demand for transportation services, key routes, and potential customers, and highlight any market trends.
• Competitive Analysis: Identify competitors in the trucking industry, evaluate their services, pricing, and customer base, and explain how your business will differentiate itself.
• Sales and Marketing: Describe your strategies for acquiring clients, such as online load boards, networking with shippers, and building relationships with brokers.
• Management Team: Highlight your qualifications and experience in the trucking industry, emphasizing your knowledge of regulations, safety protocols, and logistics.
• Operations Plan: Explain how your trucking business will operate, covering maintenance schedules, route planning, compliance with regulations, and safety measures.
• Financial Plan: Provide financial projections, including revenue estimates, cost breakdowns, profit margins, and startup expenses, demonstrating the business’s financial viability.
• Appendix: Include necessary documents such as your trucking license, insurance certificates, vehicle inspection records, and contracts with shippers or brokers to build credibility with clients and regulatory agencies.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to owner-operator trucking businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your owner-operator trucking business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans : This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an owner-operator trucking business. 

Step 8: Apply for Licenses/Permits

Starting an owner-operator trucking business requires obtaining a number of licenses and permits from local, state, and federal governments.

First, you’ll need to obtain a commercial driver’s license from your state DMV. You’ll also need a Department of Transportation number and a Motor Carrier Authority number, both of which you can get by registering with the Federal Motor Carrier Safety Administration (FMCSA) . Finally, you’ll need to complete a unified carrier’s registration , and if you plan to drive to other states or Canada, an International Registration Plan tag and an International Fuel Tax Agreement decal.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your owner-operator trucking business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property : Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation : Provides compensation to employees injured on the job.
• Property : Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto : Protection for your company-owned vehicle.
• Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as ShipWell , TruckingOffice , or Truck Logic , to help you manage your scheduling, billing, bookkeeping, and more.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Here are some powerful marketing strategies for your future business:

• Specialized Services Offerings: Tailor your services to cater to specific industries or niches, such as refrigerated transport for perishables or hazardous materials transportation, to stand out in the market and attract businesses with unique needs.
• Local Partnerships: Forge partnerships with local businesses, warehouses, and manufacturers to establish a reliable local clientele, leveraging the advantage of being an owner-operator with a strong understanding of the regional logistics landscape.
• Social Media Advertising: Utilize targeted social media advertising on platforms like LinkedIn and Facebook to reach decision-makers in logistics and supply chain management, showcasing your reliability, efficiency, and any special offerings you provide.
• Customer Referral Programs: Implement referral programs that reward current clients for referring new businesses to your services, fostering a word-of-mouth marketing approach that can be particularly effective in the trucking industry.
• Fleet Branding: Ensure your truck is well-branded with a professional logo and contact information, turning your vehicle into a moving billboard that advertises your services wherever it goes, increasing brand visibility and recognition.
• Online Reviews Management: Encourage satisfied clients to leave positive reviews on popular review platforms like Google Business and Yelp, building a positive online reputation that can influence potential clients when they research your services.
• Trade Shows and Industry Events: Attend relevant trade shows and industry events to network with potential clients, suppliers, and other stakeholders, establishing a presence in the industry and staying updated on the latest trends and opportunities.
• Loyalty Programs: Develop loyalty programs for repeat customers, offering discounts, priority service, or other perks to incentivize clients to continue choosing your services for their transportation needs.
• Optimized Routing and Efficiency: Highlight your commitment to efficiency and cost-effectiveness by optimizing your routing and delivery processes, emphasizing how your streamlined operations can save clients time and money.
• Community Involvement: Engage with the local community by sponsoring events, participating in charity drives, or supporting local causes, creating a positive image for your business and enhancing your connection with the community.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your owner-operator trucking business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your owner-operator trucking business could be:

• We haul your loads anywhere in the country
• Ontime load delivery, guaranteed!
• Transport to anywhere in the US and Canada

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an owner-operator trucking business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in trucking for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in trucking. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

Working as a solopreneur owner-operator, you won’t need any employees. But if you decide to grow into a trucking company, you’ll need workers to fill various roles. Potential positions for a trucking business include:

• Truck Drivers – drive loads
• Dispatcher – dispatch drivers
• General Manager – staff management, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

Ready to get on the road? Starting an owner-operator trucking business takes an investment to get started, but you can make good money in a $200 billion industry. If you love traveling, that’s an added bonus. You’ll get to see places you never knew existed while being an integral part of the all-important supply chain. 

Now that you’ve done your business homework, it’s time to take the next steps and get on the highway to entrepreneurship!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Business Name
• Create a Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Start Making Money!

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Unleash Your Delivery Dreams: The Essential Owner-Operator Startup Checklist

Peter justin yu.

• April 10, 2023

In 2017, according to data from the CIA Factbook, the United States trucking industry generated a whopping $700+ billion , which was more than the GDP of 150 countries. If the trucking industry were a nation, it would’ve finished in the 33rd spot of the worldwide GDP ranking. From these statistics, the United States literally moves on trucks. 

As part of the exponential increase in the trucking industry, several truck drivers are looking to achieve their dreams of owning an independent truck business as an owner-operator. Getting started on this path can often be overwhelming and tasking. As such, in this article, we’ve covered all the necessary things you need to know and curated a comprehensive owner operator startup checklist to help you start a career in trucking. 

Setting The Stage For Success

While making preparations to enter the trucking industry, it is essential to set the stage for your imminent success by understanding what the owner-operator role entails, why you need a comprehensive checklist, and how to deliver your goods.

Understanding the Owner-Operator Role

An owner-operator is a truck driver that owns a personal truck and delivers cargo or packages for several client firms. They’re responsible for route planning , loading, and unloading cargo, and ensuring that all packages are delivered as scheduled in the best possible condition. It is essential to know that as an owner-operator, you’ll be paid as a business owner rather than an employee. 

You can lease your truck and equipment as an owner-operator to earn more. While most owner-operators drive a single rig, having several trucks and employing a few extra drivers is common. 

Owner-operators are expected to be competent commercial drivers and will be responsible for maintaining their vehicles by performing repairs when necessary. An essential element of this role is effective communication with clients to avoid conflicts or miscommunications. So, it’s essential to always notify clients about any delay or damage to their cargo. The on-time delivery of packages in proper condition determines success in this role. 

Some requirements for this role are;

• A valid driver’s license 
• Previous experience in driving large delivery trucks or vehicles
• Proper understanding of road safety rules and regulations 
• Proficient knowledge of road navigation systems and MS Office
• Familiar with working long hours
• Exceptional time-management and organizational skills
• Ability to solve critical problems 
• Strong coordination and communication skills

The Power of Preparation

When delving into something new, you need a checklist to remind you of all the things you need to do as part of your preparation and the essential points that need to be considered. The same goes for becoming an owner-operator. 

As an owner-operator, there are several risks and benefits involved. However, if you have a checklist from the start, you’ll be able to control the risk and position yourself to become your own boss and earn as much as you’d like. The owner-operator checklist essentially contains all you need to do as a startup before you can start delivering customers’ goods. 

Delivering the Goods

This is an essential aspect of being a delivery driver. Once you’ve ticked all the boxes on the checklist, the next step is to start delivering customers’ packages and goods. However, it is vital to make appropriate plans on how to deliver customers’ packages or make the process easier and more convenient for both parties. 

Planning For Prosperity: What To Do Before Starting Your Own Startup 

While preparing to own a startup, there are essential factors that you need to pay close attention to and consider. Every business, regardless of its type, needs proper planning to succeed. You need to identify the opportunity and competition in your market, then plan accordingly. 

Market Mapping

One essential step you need to take before owning a startup is market mapping. It’s a technique used to learn and understand how different customers see a specific product, service, or brand. Market mapping involves identifying and researching your competitors and their services/products. 

The purpose is to understand your competitor’s behavior and approach and spot an opportunity in the market. In the trucking business, you can use market mapping to identify which trucking company or business serves most of your target area. With the information gathered, you’ll know who your competition will be and the services you can offer with a higher success rate. 

Blueprint for Business: Crafting a Winning Plan

Once you have finished mapping the market, the next thing is to craft a winning plan. Think of the plan as a roadmap for running your trucking business. It will include all your business goals, how to achieve them, and how long it’ll take. 

At a high level, the plan should outline how you intend to run the business. Add KPIs as a crucial step in tracking your progress toward the goals and how much money you will make.

Legal Matters: Obtaining Licenses and Permits

It is essential to obtain all the necessary licenses and permits needed to run your business. Each state, country, and local government has varying license and permit policies. So, while obtaining them, ensure you know your startup’s legal requirements so you’ll follow the law.

For instance, to be qualified to drive as an owner-operator, you must obtain a Commercial Driver’s License (CDL). To get a  Commercial Driver’s License, you must attend a CDL program that takes around 3-6 weeks. After passing the knowledge exam and skills test, you’ll be provided with the necessary documentation and on your way to acquiring your CDL. 

However, check the requirement of your state’s CDL to see if there are any different conditions you need to meet.

Financing Your Future: Securing Funding

You can fund the future of your trucking business by securing funding. It will help kick off the ground when you cannot find the necessary capital you need. 

You can source funds by applying for a trucking business loan. It provides you with the money needed to buy a fleet of trucks or a single commercial truck. This type of loan is available to both owner-operators and owners of a small trucking business with a team of drivers. 

A commercial truck loan is another option. It enables you to purchase a truck or a used vehicle. An added advantage of this type of loan is that it also acts as an equipment loan that uses the truck you’re purchasing as collateral for the loan. The truck will secure the loan, reducing the interest rate,  especially when you have a good credit score.

The Checklist: How To Get Started

Before Starting your trucking business, you need to know all the essential things to keep in mind, the details of an owner-operator startup checklist, what step comes first, and how to plan for them all. Explained below are the necessary steps you need to check on your way to becoming an owner-operator in the trucking industry.

Market Research: Navigating the Delivery Landscape

When getting started, the first thing on the checklist is market research. Like market mapping, market research involves identifying your customers — who they are, where they are, and how to reach them. To properly navigate the delivery landscape, you need to analyze the competition and market statistics. In 2021, the global trucking industry was valued at $2.06 trillion. By the end of 2031, it is expected to reach $3.43 trillion, advancing at a compound annual growth rate of 5.2%. 

After studying your competition and the market, the next step is to craft your unique selling proposition accordingly (USP). Also known as a unique selling point, your USP makes your business different, better, and stand out from your competitors. It gives your potential customers the perception that they should patronize you rather than your competitors.

Crafting your USP can improve the overall strategy of your business. Your USP can include propositions like fast and safe delivery, full customer support, and reliable service.

The Business Plan: Charting Your Course

Having a functional business plan is essential in keeping your owner-operator trucking business running. Consider the plan as a summary or snapshot of your vision. It outlines your growth plan for the next five or more years.  Before hitting the road, you need to craft a well-detailed business plan that will act as your roadmap and keep you on course as your target increases.

Your business plan should contain the services you want to provide, who you will hire, where to find customers, and how to market and promote the business. Make sure to set specific goals, KPIs, and growth plans. Outline your business cost, expenses, and profits.

For instance, starting your own trucking business requires you to understand upfront expenses like the cost of equipment and maintenance, and fuel costs. Understanding them will allow you to save accordingly. If you plan to own some extra trucks for leasing or hiring drivers to drive them, then your plan should include ways to run your business’s back-office operations and how to make more profit. 

Vehicle Selection: Making the Right Choice

It is impossible to be an owner-operator without a truck. As easy as it might sound, it’s not as simple as you think. Your vehicle is the most crucial equipment of your business. Without it, you cannot do anything. So it is paramount that you make the right choice when selecting a vehicle. You must choose a truck that suits your purpose and will function effectively. 

Here are a few things to keep in mind when selecting a vehicle.

• Cost: As a small business owner, you cannot afford to spend heavily. Look at multiple sellers and compare prices, so you don’t spend above your budget. Don’t be scared to negotiate with sellers. Most sellers are willing to negotiate a little bit because they all want the best price. So, bargain with them to get the best possible price. 
• Capacity: You should know your preferred truck’s capacity before searching for a truck. Stick to it. Your truck’s capacity determines how much cargo or package you can carry. 
• Efficiency: Any vehicle you choose must be able to perform the desired task. Ensure you take a mechanic to look at the truck’s efficiency before purchasing. There might be minor faults that can affect the truck’s efficiency and your ability to deliver customer packages. Don’t buy an inefficient vehicle.
• Repair and Upkeep Costs:   When purchasing a vehicle, keep in mind how much it will cost to maintain and repair it. Some vehicles cost more to repair due to the model or brand. It’s best to go for one with a cheaper repair cost that can serve your needs. 

Logistics and Operations Management: Delivering on Time

When you have the right tools at your disposal, it becomes easy to manage your logistics and operations, allowing you to deliver on time. Several tools can help you streamline your delivery process, solve logistics issues, increase operations, and boost productivity. 

You can Try Detrack and implement proper delivery management software that makes your work easier. Detrack allows you to establish hundreds of delivery routes within seconds easily. It also helps you keep your customers updated on the estimated delivery time of their items to avoid delays. 

With Detrack’s tracking feature, you don’t have to worry about your customer trust. Delight your customers by allowing them to track their deliveries at every step of the journey. Also, you can easily keep your operations going smoothly with Detrack’s E-POD feature, which allows you to keep e-records of deliveries and collections made to have clear visibility. 

Marketing and Customer Relations: Building Your Brand and Relationships

Marketing is essential in ensuring your owner-operator business’s success. You can develop a brochure and create a regularly updated website to increase your marketing efforts. Your website can help you get more patronage from your existing customers — you can let them know when you’re offering a discount for certain areas or depending on the weight of the package they’re sending. 

The owner-operator role is more than simply picking up packages and dropping them off. While that is probably the most vital aspect of the job, there’s much more to the job. Customer relation is essential in building your brand. So, you should ensure you establish and maintain good relationships with customers. Maintaining good relationships and proper communication is vital to your business’s success. 

When Is The Right Time To Launch Your Delivery Business?

With the current rise of the e-commerce industry, there has never been a more appropriate time to start your delivery business . According to NRF (National Retail Foundation), more people now prefer to buy items online, which increases the demand for delivery services. So, the best time to launch yours is now. 

Wrapping It Up: A Recap of Your Checklist

Starting a delivery business as an owner-operator takes time and can be tasking due to the necessary steps and preparations that you need to take. However, following the ideal checklist can be an incredibly profitable and rewarding experience for those who delve into the business. 

The first step involves setting the stage for your success. Here, you must understand your role as an owner-operator, the importance of preparation, and how to deliver the goods. Next, you need to make actual plans before starting the business. It is essential to carry out market mapping, write down a winning plan, obtain all necessary legal documents, and secure funding for the business.

The final stage is to follow the checklist. Once the business is ready to kick off, you need to do proper market research on the delivery landscape, then create a business plan that will act as your guide. Next, select a vehicle, and plan your logistics and operation with delivery management software like DeTrack. You can book a demo here if you’d like to see how it works.

Next, ensure a proper marketing approach and good customer relations. With all these in place, you can unleash your dreams as an owner-operator. 

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If you’re thinking about starting a trucking business, and you’ve already gotten answers to some of your basic questions (link to Owning a Trucking Company: Answers to 5 Important Questions), it’s time to turn your attention to the more in-depth parts of starting a company. How to start a trucking company includes a step that’s part of any business formation: a startup business plan.

The U.S. Small Business Administration (SBA) advises that “a good business plan guides you through each stage of starting and managing your business,” and emphasizes that you can think of your business plan as “a roadmap for how to structure, run, and grow your new business.”

Per the SBA, a business plan can take the form of a traditional business plan or a lean business plan. A traditional business plan is detailed and comprehensive, and it’s often the format that lenders or investors will request to review. A lean startup plan is a high-level overview that just touches on the key elements. Here is the general structure of a business plan that you can use when starting a trucking business.

Owner/Operator Startup Business Plan: The Structure

Executive summary : Here you will describe the “what” and the “why” of your company when starting a trucking business. What does your company do? Why will it, specifically, be successful? This is a summary of your new venture, including your mission statement, product/service description, and some basic information about your company’s leadership team, employees, and location. Include financial information and a snapshot of your growth plans, too.

Company description : Next, you’ll go into more detail about the specific need your company will fill. Describe the problem you solve for your customers, including any consumers, organizations, or businesses your company can serve. This is also where you document your unique advantages in the industry.

Market analysis : Before starting a trucking business, prove that you understand the landscape you are stepping into by outlining the competitors you will face in the industry. What are their advantages and disadvantages? What is the upcoming outlook of the industry? Who is your target market? This is the place of trends analysis, and a good business plan makes it clear that you’ve done your homework before deciding to open a company. For the trucking industry, you might look at the major players in your specific segment of the industry and the size of that segment. Make your company shine by narrowing your focus to a specific target market.

Organization and management : After that, you’ll go further into your company by describing the legal structure of your business (sole proprietorship, partnership, limited liability company, or corporation) and the organizational makeup of your company.

Service or product line : What service do you sell? Describe the benefits you’ll offer to your company. For the trucking industry, this is a pretty straightforward part of the business plan.

Marketing and sales : In order to succeed as a business, you have to have a plan to attract new customers. While marketing and sales might not be your forte, it is an important part of any business, and starting a trucking business is no different. Describe your plan to attract and retain customers. What industries will you target? What locations will you focus on? Will you hire sales professionals or use independent agents?

Funding request : If you’re going to request funding, use this section to make those details clear. Describe how much and what, specifically, the money will be used for.

Financial projections : In order to convince your lender to provide your funds, you’ll use this section to offer a picture of the financial outlook of your company over the next five years. The SBA recommends you include “forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets.”

If you’re thinking about starting a trucking business, Gold Star can help. Our consultative services and mentorship programs provide the support new owner/operators need when embarking on this exciting journey. Check out what we have to offer , and then we’ll connect you with an expert!

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How To Start An Owner-Operator Trucking Business In 10 Steps

Maybe you’ve been working as a company driver for years, and you’re ready to go into business for yourself. Maybe you’re a logistics entrepreneur ready to haul freight alongside an expanding fleet. Either way, you need to know how to start a trucking business as an owner-operator—a task that differs considerably from less independent entries into the industry. This owner-operator startup guide tells you everything you need to know.

(PS: Our interactive checklist helps you organize the information and documents you need when starting a trucking business! Click below to access the tool.)

The Owner-Operator Business: Advantages And Challenges To Consider

There are lots of reasons why experienced drivers and first-time carriers alike may want to start an owner-operator trucking company. Owner-operators enjoy a range of benefits compared to company drivers:

• You get to be your own boss. See a workflow process that can be improved? You’re free to improve it. Rather drive in the evenings than the daytime? Go ahead. When you run the company, you make the rules—and that gives you unmatched flexibility in everything from scheduling to reinvesting your profits.
• You control freight and routes. The flexibility of self-employment allows you to carve out your own niche. You might prefer to stick close to family, operating only on routes that get you home a few times a week. If you’re not comfortable with HAZMAT or refrigerated products, there’s no need to carry them. You pick the freight, too.
• You can configure your truck however you like. Carriers may assign any available vehicle, whether you have an affinity for that truck or not. As an owner-operator, you’re the one buying the equipment. That means you can outfit your rig to provide the ideal driving experience for you.
• You keep 100% of the profits. Rather than working solely for a wage, an owner-operator retains control of the profits. It’s up to you whether you’d like to re-invest in your business or simply take home more of the value your company creates. This may be the top reason company drivers make the move to operating their own business.

Of course, there’s another side to the owner-operator coin. Company drivers have limited, clearly delineated responsibilities. As a business owner, you’ll face a lot of work that employees don’t. The challenges of running your own trucking business include:

• You’re responsible for business management tasks. You may hire a third-party service to help with the day-to-day operations of your business, but as the owner, the buck stops with you. That means you’ll spend a fair portion of your workweek on tasks like compliance, budgeting, quarterly and annual reporting, accounting, fuel tax filings, insurance—the list goes on.
• You bear all the startup costs. Money is the greatest barrier between employment as a company driver and becoming an owner-operator. You’ll need financing to get your operation up and running, and if you don’t have a hefty sum set aside, that may require bank loans—and the considerable paperwork that goes along with them.
• You have to pay all the business-related taxes. This is actually an advantage as well as a disadvantage; business owners realize a lot of tax benefits not available to employees. However, business taxes are more complicated for owners than for earners. You’ll be taxed not just on your salary but also on profits, potentially leading to higher payments overall—and certainly requiring more paperwork.
• Cash flow can be a challenge, especially in the early days of your trucking business. In addition to startup financing, you’ll need to cover expenses while you build up an operating budget. In an industry where customers have 30 or even 60 days to pay their invoices—payment terms described as net-30 or net-60 —that can be a problem. Factoring can step in to bridge the gap. This financial service involves third-party financing that pays your outstanding invoices quickly, collecting later from the customer—but not all factoring services are equally advantageous.

With traditional factoring companies, it’s easy to get bogged down in hidden fees, restrictive contracts, and slow payments. Bobtail provides the solution. Open the Bobtail app to enter freight details, upload a bill of lading, and get paid that same day (or the following day if you upload your information in the evening). There’s just one low factoring fee, with no hidden costs, and Bobtail accounts are contract-free. It’s the simplest and most profitable way to fund your owner-operator business through the early growth stages—and beyond.

Ready to get funding for your owner-operator trucking business? Start factoring with Bobtail today.

The trucking owner-operator: how to get started.

Most new owner-operators are eager to get on the road, but first you have to get your affairs in order. Follow these 10 steps to start your owner-operator business and begin hauling freight as quickly as possible.

1. Obtain a federal tax ID.

The first step toward starting a trucking business in the United States is to register with the Internal Revenue Service (IRS). You can accomplish this by filing for an Employer Identification Number , or EIN. The EIN functions like your company’s social security number, allowing you to pay all required federal and state taxes. Luckily, it’s quick and relatively easy to get your EIN. Just use the IRS’ EIN Assistant tool to apply online.

2. Register your business in your state of residence.

You establish your business as a legal entity at the state level. You may operate as a sole proprietor, a limited liability company (LLC), or even a partnership; regardless of which you choose, your state will require registration through the Secretary of State’s office or your state’s business agency. Find the relevant state website with the Small Business Association’s guide , and then follow the instructions to found your business officially.

3. File for a USDOT number.

To haul freight between state lines, most states require you to have a Department of Transportation (DOT) number , assigned by the Federal Motor Carrier Safety Administration (FMCSA). This unique number identifies your business for federal safety monitoring, audits, inspections, and other regulatory proceedings. Get your USDOT number through FMCSA’s United Registration System.

4. Apply for Operating Authority with the Federal Motor Carrier Safety Administration (FMCSA).

Along with the USDOT number, FMCSA requires most carriers to obtain Authority to Operate, indicated by the designation of a Motor Carrier (MC) number. The fee for this authorization is currently $300, and you can apply through the United Registration System on the FMCSA website, the same tool you use to get the USDOT number.

5. Sign up for the FMCSA Drug and Alcohol Clearinghouse and maintain DOT compliance.

Both FMCSA and DOT require CDL holders to register with the Commercial Driver’s License Drug and Alcohol Clearinghouse. Additionally, you will need to join a drug and alcohol testing consortium, which will place you in a random testing pool to ensure ongoing compliance. You must also maintain a Driver Qualification File (DQF) with initial documents and ongoing updates, including but not limited to pre-employment drug screening, passing an annual DOT physical, maintaining an active CDL-A license, and reviewing driving records.

6. Complete a successful New Entrant Safety Audit with FMCSA.

At some point in the first 12 months of your new operation, your business must pass a Safety Audit through FMCSA. In order for your DOT number to remain active, you must remain compliant. Any violations found can involve hefty fines and your business can be put out of service until issues are resolved. Contact FMCSA through its Safety Audit information page for more information on preparing for this step.

7. Secure a license with the International Fuel Tax Agreement (IFTA).

The International Fuel Tax Agreement simplifies the collection and payment of fuel use taxes across states and in the Canadian provinces bordering the U.S. An IFTA license allows you to engage in interstate travel while paying a single quarterly tax on fuel, no matter where the purchase takes place. Apply for an IFTA license through your state’s relevant agency, which IFTA refers to as a “base jurisdiction.” Find your base jurisdiction with IFTA’s locator tool.

8. Buy or lease a rig and license it.

Leasing a truck—essentially renting for a set term—involves fewer up-front costs than buying a truck outright. If you can afford a down payment, on the other hand, buying your rig could save you money in the long run. Either way, you’ll need a dependable, fully licensed vehicle to get your owner-operator trucking business up and running.

9. Insure your operation.

In order to insure your truck and your business, you’ll need to complete the preceding steps. Regulatory bodies from states to FMCSA place minimum insurance requirements on carriers; talk to an insurance professional for details in your area. Different insurers may provide varying rates, so it pays to shop around, starting with a simple internet search for “commercial truck insurance.”

10. Install an FMCSA-certified Electronic Logging Device (ELD) in your cab.

Drivers must keep records of duty service (RODS) that track driving time, hours of service (HOS), and other performance data. Since 2019, U.S. law requires drivers to use ELDs to maintain these records automatically. Refer to this list of ELDs certified by FMCSA , and install one before your first haul. With these 10 steps complete, you’re ready for the next set of challenges: Finding customers, accepting jobs, and hauling freight—all subjects for later posts. The first step is understanding how to start a trucking business as an owner-operator, and with this information in hand, you’re ready to begin. To keep operating funds flowing quickly as your business grows, call Bobtail at 410-204-2084 for contract-free, full-service factoring.

Born into a family of owner-operators, Gurvir Singh, Co-Founder and COO of Bobtail, gained firsthand experience with the challenges faced by small carriers. Running his own prosperous trucking business, he witnessed countless inefficiencies and unethical practices plaguing the industry. Fueled by a desire to empower fellow truckers, Gurvir embarked on a mission to create accessible and transparent financial services for the trucking community. Bobtail, under Gurvir's leadership, strives to streamline operations, eliminate barriers, and promote fair practices, making it a driving force for positive change in the trucking world.

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Create a Business Plan for Trucking as an Owner Operator

Starting a successful trucking business in 2024 as an owner-operator can be a profitable venture, but it requires careful planning and a solid business plan. Such a plan is essential for any business startup, including being a truck driver, as it outlines the company’s goals, operations, and financial projections. A well-crafted business plan can help secure funding, attract investors, and set your own trucking business on the path to success. You may be able to find a great business plan template by other entrepreneurs out there to act as a roadmap but we will break down some of the key points here. In this article, we will guide you through the steps to create a small business plan for your trucking business as an owner-operator.

Determine Your Business Structure

Before you start writing your business plan, you need to determine your business structure. There are several types of business owners, including sole proprietorship, partnership, limited liability company (LLC),and corporation. Each has its advantages and disadvantages, so it is essential to research and determine the best fit for your successful trucking company.

Develop Your Executive Summary

The executive summary is the first section of your trucking company business plan and should provide an overview of your company and its goals. It should be concise and attention-grabbing, highlighting the most critical aspects of your business plan. This section should include your company’s mission statement, business structure, services offered, target market, and financial projections.

Describe Your Company

In the company description section, you will provide a more detailed overview of your trucking business beyond just your business name. You will describe your business’s history, management team, ownership structure, and legal status. You should also highlight your unique selling proposition, the factors that set your business apart from competitors, and how you plan to provide quality services to your potential customers.

Outline Your Services

In the services section, you will describe the types of trucking services you will offer that will give you a competitive advantage, such as long-haul trucking or local deliveries. You should also detail the types of freight you plan to haul and your operating area. It is crucial to be specific about your services, as this will help you target your social media marketing efforts and attract the right clients.

Conduct a Market Analysis

A market analysis is a critical component of your business plan, as it helps you understand your industry, target market, and competitors. In this section, you will research and analyze truckers in your industry, identifying trends, growth opportunities, and potential challenges. You will also identify your target market, including the types of clients you plan to serve and their specific needs. Finally, you will conduct a competitive analysis, identifying your competitors and analyzing their strengths and weaknesses.

Develop a Sales and Marketing Plan

In the sales and marketing strategy section, you will outline your strategy for acquiring and retaining clients. This means how you will find loads on load boards or through a dispatcher to grow your client base. This section should include your pricing strategy, expected profit margin and predicted loss statement, advertising and promotional efforts, and sales goals. It is also essential to outline your bookkeeping, sales process, and include how you will generate leads, qualify prospects, and close sales. Working with a factoring company can also be a beneficial sales tool, as it provides you with access to cash flow and credit check services that can help you grow your business.

Outline Your Financial Plan

The financial plan is a crucial section of your business plan, as it outlines your company’s financial projections and funding requirements. In this section, you will detail your startup costs, operating expenses, and revenue projections. You should also include a cash flow statement, balance sheet, and income statement. It is essential to be realistic and conservative when developing your financial projections, as this will help you attract investors and secure funding.

As a truck owner operator in the trucking industry, creating a solid business plan is crucial for long-term success. Your business plan should include an executive summary, company description, market analysis, operations plan, marketing plan, and financial projections. It should also take into account the unique challenges of the trucking industry, such as fluctuating fuel costs, competition, and changing regulations.

While creating a business plan can seem like a daunting task, there are resources available to help you. A factoring company, for example, can provide valuable assistance in managing cash flow and getting paid on time. Additionally, seeking guidance from industry experts and other successful owner operators can provide insight and inspiration.

By taking the time to create a comprehensive business plan, you can set your trucking business up for success and avoid common pitfalls that lead to failure. With dedication, hard work, and a solid plan in place, you can achieve your goals as an owner operator in the trucking industry.

How To Write a Winning Owner Operator Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for owner operator trucking businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every owner operator trucking business owner should include in their business plan.

Download the Ultimate Trucking Business Plan Template

What is an Owner Operator Trucking Business Plan?

An owner operator  business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Owner Operator Trucking Business Plan?

An owner operator trucking business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Owner Operator Business Plan

The following are the key components of a successful owner operator business plan:

Executive Summary

The executive summary of an owner operator business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your owner operator trucking company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your owner operator trucking business , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your owner operator trucking firm, mention this.

Industry Analysis

The industry or market analysis is an important component of an owner operator business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the owner operator trucking industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, an owner operator trucking business’ customers may include businesses that need to transport goods or individuals who need to move their belongings from one location to another.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or owner operator trucking services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your owner operator trucking business via word-of-mouth marketing.

Operations Plan

This part of your owner operator business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an owner operator trucking business include reaching $X in sales. Other examples include adding new services, expanding into a new geographic market, and hiring new personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific owner operator trucking industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Owner Operator Trucking Company

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Owner Operator Trucking Company

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup owner operator trucking business.

Sample Cash Flow Statement for a Startup Owner Operator Trucking Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your owner operator trucking company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any owner operator trucking business. If you plan to seek financing, investors, or partners, you’ll need a  business plan. Even if you’re not looking for funding, a business plan can still be a helpful tool to organize your thoughts and map out your company’s future.  

Finish Your Trucking Business Plan in 1 Day!

Wish there was a faster, easier way to finish your Trucking business plan?

With our Ultimate Trucking Business Plan Template you can finish your plan in just 8 hours or less!

Key Strategies for an Effective Owner Operator Business Plan

by Baily Sandage | Jan 11, 2024 | Uncategorized

Starting your own trucking business as an owner-operator is both an exciting and daunting venture. You’re not alone in feeling overwhelmed by the complexity of crafting a successful business plan. It’s a common hurdle for many in your shoes, seeking to transform their trucking career into a thriving, independent business.

Crafting a Winning Owner-Operator Business Plan

Imagine John, an experienced driver, ready to steer his career towards owning a business. He faces the same challenges you do: understanding regulatory requirements, passing the new entrant safety audit , acquiring a DOT number, and ensuring compliance. These obstacles are casting a shadow of doubt over his dream.

Picture this: a world where these challenges are just milestones, not roadblocks. You’re at the helm of a successful trucking operation, with all regulatory and compliance boxes checked. This freedom allows you to focus on growing your business, finding better routes, and maximizing profits. It’s a world of opportunities, unlocked by overcoming initial hurdles.

Your Roadmap to Success

• Develop a Robust Business Plan: Outline your business goals, financial plan, and strategies.
• Understand and Prepare for the New Entrant Safety Audit: This critical step ensures your compliance with safety standards.
• Acquiring Your DOT Number: Typically, it takes around one week to get a DOT number, but preparation is key.
• Stay Informed and Compliant: Regularly update yourself on DOT regulations and ensure your business adheres to these standards.
• Invest in Adequate Insurance: Protect your business against unforeseen events and liabilities.
• A DOT Inspection Checklist : Maintain your fleet with routine checks to avoid any compliance issues.

Frequently Asked Questions

• How long does it take to get a DOT number ? Usually, it takes about one week to obtain a DOT number, but preparation for compliance starts much earlier.
• What is crucial in passing the new entrant safety audit? Maintaining accurate logs, ensuring vehicle safety, and having proper insurance are key.
• Why is compliance so important? Compliance is not just about following rules; it’s about ensuring the safety of your operations and the longevity of your business.

Connecting Through Shared Experiences

Think about your current challenges in starting your trucking business. What steps can you take today to move closer to your goal?

Your journey as an owner-operator, though filled with challenges, is a path to independence and success. At TruckingHQ, we understand the intricacies of this journey and are here to guide you through every step. Connect with us for personalized advice and solutions to create a thriving owner-operator business plan. Let’s steer your dream into reality together!

About This Site

TruckingHQ is here to help transportation companies navigate regulation, compliance, and back office paperwork.

Writing your Owner Operator Business Plan

Trucking is a lucrative industry. However, it’s not as simple as buying a truck and hitting the road. You need to make sure that your business is properly structured with all of its legal and financial obligations fulfilled before you start making money. That’s where an owner-operator business plan comes in. A good business plan is like a roadmap to success. It outlines your company’s operational goals and value proposition so that you can ensure that everything is ready for success when you launch your new venture. This guide will walk through what a truck owner-operator business plan looks like so that you can get inspired before starting on your own. 

The Purpose of a Truck Owner-Operator Business Plan

A business plan is a valuable tool. Whether you are looking for funding or just want to see the big picture of your truck owner-operator business, you’ll find that writing a truck owner-operator business plan helps you set goals and measure your progress against them. It can also help teach you about your company and provide direction as well as financial information that may be useful when deciding on loans or other sources of funding.

What Is A Business Plan?

A business plan is a strategic document that outlines your company’s goals and objectives. It also provides a roadmap for reaching those goals and can be used to help you make important decisions about your business.

A well-written owner-operator business plan will highlight the following key areas:

• Goals: What do you hope to achieve? Are there specific goals for the next year or five years? What are the long-term goals of this company?
• Strategy: How will you reach those goals? What steps do you need to take in order to accomplish them successfully? In what order should each task be completed, and by when?
• Finances:  How much capital do you have at your disposal, will you lease or buy your truck, how much will gas and maintenance cost each year, how much you’ll charge per load or client, etc. 

Executive Summary

The executive summary is a quick summary of your business, but also a quick summary of yourself. After all, when you make the decision to become an owner-operator truck driver, you are the face of your company. Think about who you are and why you wanted to buy your own truck and embark on this journey. What sets you apart from your competitors? If you’re not a strong writer, consider jotting down the basics and then reaching out to a professional writer for help putting together your business’s story. 

Company Description

The company description is the area where you can go into more detail about what a client could get from you. If you specialize in a specific freight area, you’ll want to make that clear here. Additionally, you’ll want to highlight if you specialize in any specific region or cargo type. Is it just you running the business, or do you have other trucks and drivers working for your company? Defending your company description is an important step to building your client base because it helps connect you with companies who are looking for what you offer.  

Operations Plan

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Starting out with an owner-operator trucking business

Jason Forrest

Here’s a starter guide for people thinking of getting their start in the trucking industry, specifically for potential independent owner-operators (O/Os).

Figure out how you’re gonna get paid

Might be obvious, but  start with the money.  Figure out what your sources of income are going to be.

There are two ways you can get paid as an O/O:

• Operate under your own authority, booking your own loads either through brokers or direct relationships with shippers.
• Leasing onto a carrier and choosing the loads you want to haul.

Let’s look at these two incomes a little more closely.

Booking your own loads

If you are getting your own loads, you’ll be working through a broker, through load boards, or by developing direct relationships with customers.

Gather information about how much different kinds of loads pay and what the requirements are for hauling them. Go to these sites and look around:

• Truckstop.com
• 123loadboard
• CH Robinson

Check out the rates, and try to call some of the brokers to see what they are looking for in a company and driver. This will help you figure out which loads you will be able to haul and inform your decision on what kind of truck and equipment you need to buy.

You will also need to look into becoming a carrier to book your own loads.

If you are new to trucking, starting out by getting your authority and booking your own loads is going to be hard. You have more work to do, and you have a lot more regulations, fees, and start-up costs than with leasing to a carrier.

Here are some more resources:

• A thread on TheTruckersReport.com about booking loads
• A thread on TheTruckersReport.com comparing rates between having own authority and leasing
• A thread on TheTruckersReport.com about having your own authority versus working for carriers

Leasing to a carrier

If you are considering leasing to a carrier, then make some calls and talk to people at different potential carriers. Talk to recruiters and talk to some drivers. The recruiters are going to paint a rosy picture. The drivers will be more realistic, but might be a little negative. The truth is somewhere in between.

Find out about what kind of rates to expect to be paid, how many miles you will run, and what you will haul. This will go a long way to picking the right truck. If you need to run a lot of miles, fuel mileage is a very high priority. If your fuel costs are too high, they can eat a big chunk of your profits.

Find out how long they expect you to keep your truck out. If they expect you to be on the road for long periods of time, is that going to suit your needs. (And if you are thinking of hiring drivers, you want to make sure they are a good fit for the jobs, too.)

Find out what requirements they have for drivers. These will include such things as: types of insurance, certificates or licenses for transporting certain kinds of materials, or limits on driving hours. You don’t want to go too far in the business-starting process and find out that they won’t let you start working.

Start estimating your business costs

When you know where the money will be coming from and a ballpark of what to expect per mile and per month, you can start planning how much your business will cost to operate.

Here’s an Income Estimation Calculator that helps you figure out the types of expenses to expect and how much they’ll affect profits: https://www.rigbooks.com/income-estimation-tool. Using the tool, you can see how things like fuel mileage, payment costs, and price of fuel will affect your cost structure.

If you haven’t picked a truck to buy yet, you will want to play around with the calculator a bit and see what ranges you can get away with to keep the costs significantly under your expected profits.

I highly recommend you leave yourself as much room as possible between your expected costs and the expected income. You should be estimating on the cautious side for your expected jobs. Sometimes things don’t work out, so you want to be conservative in your estimates.

If you’re thinking of hiring other drives, do research to see what they’ll cost you.

• FAQ about first-year truck driver salary
• TruckDriverSalary.net
• Truck driver salaries on Indeed.com
• Article on the importance of pay

Start looking for potential trucks

With a better idea of the costs and profits involved, you can start looking at trucks.

Here’s  an article on truck-buying tips for owner-operators.

Here’s  an article on whether to buy a used or a new truck.

Once you’re looking at trucks, make a spreadsheet. Include columns for:

• Where you saw the truck
• Expected fuel mileage
• Expected maintenance costs

The payment ranges you looked at in the previous step should give you an idea of price ranges you can afford.

You can look up information on the model of trucks you are interested in to fill in the expected fuel mileage and expected maintenance costs.

Take your list and plug each one back into the income estimation calculator. This will give you an idea for how the different numbers for each truck will impact your expected income.

Fine-tuning your cost structure

Edit your list of trucks down to 5-10 trucks. Start making calls and see if they are still available, and take more detailed notes about them. Whittle the list down to 3-5 of the best. This will save you money when you go on  Rigdig.com and check on the truck’s history.

Now you can use these and call some insurance companies to get a better idea of the exact costs of the insurance. Call several, as rates can vary by a large amount.

Call some banks and see what you should expect for payments on for a truck. Call several to get the best deal. Take those bids and plug them back into the calculator to get a more accurate idea of your costs.

Come up with some ideas for what you expect preventive maintenance to cost. You can find information about the make, model and year of the trucks you are interested and see what others have experienced with them. If you don’t have much experience with this, you will basically have to guess. (It’s better to err on the side of too high costs rather than too little.) Plug those numbers back into the calculator.

Here are some more helpful threads with real-world advice on truck-buying. I recommend you read a good amount of these kinds of threads and posts, because they’re filled with real-world experience and tips you might not otherwise think bout.

• Thread about buying an older truck
• Truck-buying questions
• Thread from someone thinking about buying a truck
• Another truck-buying thread
• And yet another truck-buying thread

If you’d done all these steps, you’ve got about as good of a plan as you can hope to have without more experience. The rest is going to be making adjustments and having enough extra money saved up to pay for unforeseen expenses.

I’ll leave you with some more good trucking threads that have a lot of great general business-starting advice:

• A great thread detailing an owner-operator starting out in the business
• A driver details his journey from company driver to independent
• An educational look at some of the costs of running your own business, and some of the main ways companies fail
• You can search on  TheTruckersReport  to look up terms and phrases you want to learn more about.
• To give the other side of the coin, a  very negative opinion about how hard it is to make it as an owner-operator
• A collection of trucking business resources on Rigbooks.com

Try talking to experienced O/Os. Not only has every O/O gone through this themselves, but they have heard a million stories from others, given advice to new drivers, and have been around the block enough times to know how things should work out.

Hopefully this article has been helpful to you. In the other articles in the  Rigbooks Resource Center , we have all sorts of trucking business strategy articles and tips on succeeding.

If you have any comments or questions about this article, or want to learn more about how our software, Rigbooks, can help you with your owner-operator business,  send us a message on our Contact Page.

You can also sign up for a free 30-day trial of Rigbooks here.

About Rigbooks

My name is Jason Forrest, and I’m the creator of  Rigbooks . Rigbooks is a cloud-based software that makes it easier for small and medium-sized trucking companies run their business while keeping organized. We’ve been around since 2010.

A little about me: I grew up in a trucking family and from an early age I learned about the day-to-day problems that truck owner/operators have to deal with. I was into computers and programming as a kid so over the years I helped write small computer programs that helped my parents run their company better. Eventually that led to the idea of putting all those tools together in one package. And Rigbooks was born.

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Truck Owner Operator Business Plan Template

Written by Dave Lavinsky

Truck Owner Operator Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their truck owner operator businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a truck owner operator business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Truck Owner Operator Business Plan?

A business plan provides a snapshot of your truck owner operator business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan as a Truck Owner Operator

If you’re looking to start a truck owner operator business, or grow your existing truck owner operator business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your truck owner operator business in order to improve your chances of success. Your truck owner operator business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Truck Owner Operator Businesses

With regards to funding, the main sources of funding for a truck owner operator business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for truck owner operator businesses.

Finish Your Business Plan Today!

How to write a business plan for a truck owner operator.

If you want to start a truck owner operator business or expand your current one, you need a business plan. Below are links to each section of your truck owner operator business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of truck owner operator business you are operating and the status. For example, are you a startup, do you have a trucking business that you would like to grow, or are you operating truck owner operator businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the truck owner operator industry. Discuss the type of trucking business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of truck owner operator company you are operating.

For example, you might operate one of the following types of truck owner operator businesses:

• Leased owner operator (exclusive) : this type of truck owner operator business does not have their own motor carrier authority granted by the Department of Transportation. This business cannot operate fully independently from a motor carrier company.
• Leased owner operator (non-exclusive): this type of truck owner operator also does not have their own Department of Transportation motor carrier authority and are still able to operate on the open market on their own and by contracting with motor carrier companies. They are free to negotiate their own contracts with carriers they choose to work with.
• For hire owner operator: this type of truck owner operator is entirely independent and does hold their own Department of Transportation motor carrier authority. They are able to operate as their own business entity.

In addition to explaining the type of truck owner operator business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of client companies served, number of positive reviews, reaching X amount of client companies served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the trucking industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the trucking industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your truck owner operator business plan:

• How big is the trucking industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your truck owner operator business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your truck owner operator business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: large retail operation, retail chain, and construction companies

As you can imagine, the customer segment(s) you choose will have a great impact on the type of trucking business you operate. Clearly, construction companies would respond to different marketing promotions than large retail operations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Truck Owner Operator Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other trucking businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes transportation companies such as railroads and air transportation. You need to mention such competition as well.

With regards to direct competition, you want to describe the other trucking businesses with which you compete. Most likely, your direct competitors will be trucking businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of trucks do they operate?
• What areas do they serve?
• What type of trucking company are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Are your trucks more fully-equipped than the competition?
• Will you provide transportation services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a trucking business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of trucking company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a trucking company, will you provide GPS tracking, 24/7/365 service, client communication, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your trucking company. Document your location and mention how the location will impact your success. For example, is your trucking company located near a warehouse district, a construction area, an industrial distict, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Logistics industry publications
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your trucking business, including cleaning the truck, prepping the shipment any necessary mechanical needs the truck may require, and informing client of location and status updates.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to obtain your XXth client company, or when you hope to reach $X in revenue. It could also be when you expect to expand your trucking business to a new location.  

Management Team

To demonstrate your trucking company’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing trucking businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a trucking company or is experienced in the fleet industry.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you take on one new client at a time or multiple new clients with multiple trucks ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your trucking business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a trucking business:

• Cost of trucks
• Cost of fuel and transportation overhead
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your truck lease or cost or the areas your trucking business will serve.  

Putting together a business plan for your truck owner operator business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the trucking industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful trucking business.  

Don’t you wish there was a faster, easier way to finish your Truck Owner Operator business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan consulting services can help you create a winning business.

Other Helpful Business Plan Articles & Templates

Truck Owner Operator Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Trucking

Are you about starting a truck owner operator business? If YES, here is a complete sample truck owner operator business plan template & feasibility report you can use for FREE .

Although you would need certifications, licenses and college degrees to be able to launch some businesses, but the truth remains that there are also loads of businesses out there that you can launch with just what you have and one of such businesses is to start a truck owner operator business.

This is especially ideal for you if you already own your own truck. All you have to do is to ensure that you equip yourself with the required commercial driver’s license (CDL), business network and the right attitude.

Suggested for You

• Trucking Financial Projection – Profit & Loss Statement
• Buying New Trucks Vs Used Trucks for your Trucking Company
• 10 Legal Requirements for Starting a Haulage Business
• 15 Truck Financing Options for New Businesses With Bad Credit
• How to Write a Trucking Business Proposal That Gets Noticed

A Sample Truck Owner Operator Business Plan Template

1. industry overview.

Truck owner operators operates in the trucking industry and it is a known fact that the trucking industry plays a very important role in the economy of the world; they provide essential services to the united states economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and from warehouses to construction sites.

As matter of fact, heavy duty trucks are indispensable in the construction industry. The trucking industry is responsible for the majority of freight movement over land, and they are a major stakeholder in the manufacturing, transportation, and warehousing industries in the United States of America and in other parts of the world.

In the United States, Large trucks and buses drivers require a commercial driver’s license (CDL) before they can be permitted to operate. The activities in the trucking industry is regulated by the United States Department of Transportation (USDOT), the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Highway Administration (FHWA).

They ensure that drivers and trucking companies adhere to safety rules and regulations and also that potential truck drivers undergo special training on how to handle large vehicle before applying and obtaining their commercial driver’s license (CDL).

Statistics has it that food and food products, lumber or wood products, as well as petroleum or coal account for 34.8 percent of truck traffic in the United States and by volume, clay, glass, concrete and stone, farm products, as well as petroleum and coal account for 35.6 percent of truck traffic.

The advancement in technology in areas such as computers, satellite communication, and the internet, has contributed immensely to the growth of the industry. The advancement in technology is responsible for increase of productivity of trucking companies operations, it helps them effectively monitor their trucks and their drivers and it helps driver save time and effort.

The trucking industry is not restricted to trailers or large trucks hauling goods from destination to another via interstate highways, it also involves smaller trucks that help transport smaller quantity of goods from one destination within a city to another destination within same city. Trucking business is not only about transporting goods over a long distance.

As a matter of fact, in the U.S. about 66 percent of truck tonnage moves distances of 100 miles or less; local and regional hauls account for almost half of all truck revenues and are they are the preferred choice for private carriers. No doubt starting and operating a truck owner operator business can be challenging, but the truth is that it can be rewarding at the same time.

One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of trucks and aspiring entrepreneurs who may one to start with just one truck operating as a truck owner getting deals from haulage companies and from big time trucking companies amongst others.

2. Executive Summary

Robson Graham® Truck Service Inc. is a trucking services company that will operate for now as a truck owner operator company with just one standard 40Tons truck, the company will be based in 10548 SD Highway 32 Belle Fourche South Dakota.

We will provide daily freight services (trucking services, moving services & supplies, and bulk material sales & supplies) on one skid to full truckloads to and from South Dakota, North Dakota, Southern Illinois; St Louis, Missouri; Southeast Missouri; Evansville, IN; Nashville, Tennessee; Memphis, Tennessee and Chicago land areas et al.

We will in the nearest future provide cross docking, warehousing, lift gate and specialized van service in South Dakota, North Dakota, Southern Illinois, Southeast Missouri and Western Kentucky.

Robson Graham® Truck Service Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada. We will ensure that we abide by the rules and regulations of the trucking industry and when it is time for us to expand the business; we will only hire experienced and qualified drivers with valid commercial driver’s license (CDL).

Our customers and potential customers alike can be rest assured that they will get quality services at competitive rates. We will go the extra mile to ensure the safety of goods under our care and our customers get value for their money.

At Robson Graham® Truck Service Inc. our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and our employees. Robson Graham® Truck Service Inc. will ensure that all our deliveries are on time and we supersede the expectation of our customers.

We will only put trucks that are in top shape on the road, and all our drivers will be trained to be courteous, friendly and to abide by the rules and regulations of the industry. We will maintain and take proper care of our drivers as well as our trucks and equipment.

Robson Graham® Truck Service Inc. is a family business; it is owned by Robson Graham and his immediate family members. Robson Graham is a professional truck driver with a valid commercial driver’s license (CDL) with a diploma in Transport and Logistics Management and his has over 5 years of experience in the transportation industry.

Although the company is starting out as a truck owner operator business, but plans are in place to expand the business and operate a fulltime trucking company with more than a handful of fulltime commercial truck drivers.

3. Our Products and Services

Robson Graham® Truck Service Inc. is a company that looks forward to deliver excellent services in terms of helping our customers move goods and equipment from one destination to another destination. Even though we are starting out as a truck owner operator business, we want to be known as the trucking company that truly cares for her customers.

We are in the trucking industry to make profits and also to give our customers value for their money. We will ensure that we do all that is permitted by the law in the United States of America to accomplish our business goal and objective. Our business offerings are listed below;

• Moving supplies
• All furniture quilt-wrapped for protection
• On-time pickup and delivery
• Home and office movement
• Local and long distance movement
• Heavy duty equipment movement
• Excavators movement
• Bulldozers movement
• Construction equipment movement
• Agricultural equipment movement
• Movement of oil and gas products

4. Our Mission and Vision Statement

• Our Vision is to become one of the preferred choices for individual and organization when it comes to the demand for trucking services in the whole of the United States of America.
• Our mission is to ensure that we build a truck owner operator company cum trucking company that will operate in the whole of the United States of America and Canada; a company that will boast of having some of the best and reliable commercial truck drivers in the whole of the United States of America.

Our Business Structure

Despite the fact that we are starting out with just one 40Tons truck as a truck owner operator company, we will still go ahead to put business structure in place that will accommodate the kind of standard trucking company that we want to build. Our business structure will be designed in such a way that it can accommodate both full – time employees and part – time / contract staff; those who just want to take some time off to generate additional incomes.

We make provision to engage full time employees (t ruck drivers, professional material handlers / yard spotters and back office staff ) and some of the available driving roles will be handled by qualified contract drivers when the business fully kick off as a standard trucking company.

But for now, all the available roles will be played / occupied by the owner Robson Graham, except for some roles that can be contracted out as our sources of income increases. For now, we will contract the maintenance of our truck to service provider, we don’t intend to maintain a very any overhead due to the nature of the business.

But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team. Below is the business structure and the roles that will be available at Robson Graham® Truck Service Inc.;

• Chief Operating Officer (Owner)
• Admin and HR Manager (Owner)
• Transport and Logistics Manager (Owner)
• Marketing and Sales Executive (Owner)
• Accountant (Owner)
• Truck Driver (Owner)
• Material Handlers / Yard Spotters / Forklifts Operators(Contract)
• Customer Services Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Transport and Logistics Manager

• coordinates drivers, vehicles, loads and journeys
• operating IT systems
• negotiates and agreeing contracts
• develops and confirming schedules
• plans for and negotiating technical difficulties
• prepares paperwork for regulatory bodies
• liaises and managing staff
• implements health and safety standards
• Plans routes and load scheduling for multi-drop deliveries.
• Books in deliveries and liaising with customers.
• Allocates and records resources and movements on the transport planning system.
• Ensures all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
• Communicating effectively with clients and responding to their requirements.
• Directs all transportation activities.
• Develops transportation relationships.
• Monitors transport costs.
• Negotiates and bargains transportation prices.
• Deals with the effects of congestion.
• Confronts climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Marketing and Sales Executives (Business Developers)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Robson Graham® Truck Service Inc. in strategic meetings
• Helps to increase sales and growth for Robson Graham® Truck Service Inc.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Commercial Truck Driver

• Assists in loading and unloading goods / materials
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
• Assists the transport and logistics manager in planning their route according to a pick – up and delivery schedule.
• Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verifies delivery instructions
• Reports defects, accidents or violations

Material Handlers / Yard Spotters / Forklift Operators

• Responsible for handling core services such as operating forklifts, loading and unloading materials from trucks and vans, packing and packing goods et al
• Handles general services that involves the transportation of goods from one location to another location
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Handles any other duty as assigned by the transport and logistics manager.

Customer Service Officer

• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Robson Graham® Truck Service Inc. hired the services of a seasoned business consultant with bias in start – ups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in Trucking industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Robson Graham® Truck Service Inc.;

Our area of strengths as a truck owner operator business are reliability, honesty, adequate experience, cost advantages, customer loyalty and strong reputation amongst domestic and industry players and our transportation network serves some of the largest population centers in the U.S. Basically, our business is centrally located in a densely populated industrial and residential estate in South Dakota; our location is in fact one of our major strength.

Our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry. As a new truck owner operator business, which is owned by an individual (family) with just one truck, we may not have the financial muscle to sustain the kind of publicity we want to give our business. We are also aware that it will take time for us to build trust with our clients.

• Opportunities:

The opportunities that are available to us as a truck owner operator business in the United States are online market, new services, new technology, and of course the opening of new markets. We are centrally located in one of the busiest industrial area in South Dakota and we are open to all the available opportunities that the city has to offer.

Our business concept also positioned us to be the preferred choice in South Dakota. The truth is that there are no standard and well – equipped truck owner operator companies within the area where ours is going to be located; the closest truck owner operator company to our proposed location is about 15 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

Other threats that are likely going to confront Robson Graham® Truck Service Inc. are unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The market trends as it involves the trucking industry especially in the United States and Canada, is indeed dynamic and at the same time challenging.

But one thing is certain, once a truck owner operator can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time merchants, haulage companies and warehouse operators who are involved in moving goods and materials from one location to another on a regular basis

The demand for the services of truck owner operator companies is highly correlated with consumer spending. With the advancement of technology and the sole need for every individual to live in a comfortable house, the trucking industry keeps souring high, and as home sellers, buyers and renters prepare for season, hiring professional movers is likely to be on their moving checklists.

It is anticipated that the five below trends will be prevalent in the trucking industry. No doubt some of the major factors that count positively in this line of business are competence, trust, honesty, robust network, good relationship management and of course timely and safe pick – ups and deliveries.

8. Our Target Market

Our target market is basically every one (organizations and individual as well who have cause to move goods and materials from one location to another. In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

• Merchants and Warehouse Operators
• Retailers who would want to move their goods from one locations to another
• Manufacturers ( Chemical manufacturers, and Textiles manufactures et al )
• Households who would want to move from one apartment to another
• Corporate organizations who would want to move from one office to another
• Government agencies who have cause to mover goods and materials from one location to another location
• Non – Profits and Charity organizations that have cause to move goods and materials from one location to another.

Our competitive advantage

Surviving in the business world as a truck owner operator requires more than your expertise, knowing how to deliver on time but also how to network with key people that matters; decision makers that can decide who will get a haulage contract.

Our major competitive advantage is the vast industry experience and solid reputation of the owner of the business Robson Graham. Robson Graham® Truck Service Inc. no doubt is a new truck owner operating company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors reliability, honesty, adequate experience, cost advantages, customer loyalty and strong reputation amongst domestic and industry players and our transportation network serves some of the largest population centers in the U.S.

Basically, our business is centrally located in a densely populated industrial and residential estate in South Dakota; our location is in fact one of our major strength.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to make use of small trucks and also big conglomerates who are involved in massive movement of goods and materials from one locations to another on a regular basis.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups truck owner operator companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Robson Graham® Truck Service Inc. will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability (from a one-man business to a standard trucking company with loads of fulltime employees).

We will go all the way to explore every available source of income in the trucking industry. Below are the sources we intend exploring to generate income for Robson Graham® Truck Service Inc.;

10. Sales Forecast

One thing is certain, there would always be corporate organization, government agencies, households and individual who would need the services of truck owner operator companies from time to time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first month or operations and grow the business and clientele beyond South Dakota to other states in the U.S. and Canada

We have been able to critically examine the trucking industry and we have analyzed our chances in the industry and we were able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in the United States of America.

Below are the sales projections for Robson Graham® Truck Service Inc., it is based on the location of our business and our competitive advantage;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $600,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same truck owner operator services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Robson Graham® Truck Service Inc. is going to be driven basically by professionalism, excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like moving and storage services.

Robson Graham® Truck Service Inc. is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and enable us to access our target market.

In future when we expand the business from truck owner operator business to standard trucking company, our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Robson Graham® Truck Service Inc.

Our goal is to grow Robson Graham® Truck Service Inc. from a one-man business (truck owner operator business) to become the trucking company in South Dakota which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the Trucking industry.

Robson Graham® Truck Service Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our truck owner operator business by sending introductory letters alongside our brochure to corporate organizations who are into manufacturing, merchants and warehouse operators, households and key stake holders in South Dakota
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Placing a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
• Leverage on referral networks such as agencies that will attract clients who would need our customized services
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied students
• Join local chambers of commerce and industry to network and to market our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business beyond South Dakota which is why we have perfected plans to build our brand via every available means.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and households in the whole of South Dakota and beyond which is why we have made provisions for effective publicity and advertisement of our truck owner operator business.

Below are the platforms Robson Graham® Truck Service Inc. intend leveraging on to promote and advertise our trucking business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around South Dakota
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and households and corporate organizations by calling them up and informing them of Robson Graham® Truck Service Inc. and the services we offer
• List our company in local directories / yellow pages
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our trucks and vans are well branded with our company logo et al.

12. Our Pricing Strategy

Robson Graham® Truck Service Inc. has a lease arrangement with car / truck dealership shop and the company’s pricing is going to be based on miles per thousands of tons of goods and materials transported. We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporate organizations means that we will have different price range for different category of clients.

We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts. As the business grows, we will continue to review our pricing system to accommodate a wide range of clientele.

• Payment Options

The payment policy adopted by Robson Graham® Truck Service Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Robson Graham® Truck Service Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a truck owner operator business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Robson Graham® Truck Service Inc. in the United of America;

• The total fee for incorporating the business in the United States of America – $750.
• The budget for liability insurance, permits and license – $5,500
• The amount required to finance the purchase of the first 40 Ton Truck including maintenance and servicing for the for a year – $40,000
• The cost for equipping a small office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
• The cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
• Operational cost for the first 3 months (fueling, payments of bills et al) – $10,000
• The cost of Launching our official Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our market research and feasibility studies, we will need about $70,000 to set up a truck owner operator business in South Dakota.

Generating Funds / Startup Capital for Robson Graham® Truck Service Inc.

Robson Graham® Truck Service Inc. is set to start as a private business that will be solely owned and managed by Robson Graham and his immediate family members. They will be the sole financial of the company but may likely welcome other business partners when need for expansion arises.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 ( Personal savings $15,000 and soft loan from family members 5,000 ) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Robson Graham® Truck Service Inc. is a business that was established with the aim of covering the whole of South Dakota and other cities in the United States of America.

We have invested a whole lot of money in the business and we would not want to see our investment go down the drain which is why we hired a core business structuring professional to help us put strategies and structure in place that will help us grow the business from a one man business to a standard trucking company.

One of our major goals of starting Robson Graham® Truck Service Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our trucking services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

At Robson Graham® Truck Service Inc., we will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Acquiring of trucks, vans and forklifts: In progress
• Renting of Office Facility (Yard) in South Dakota: In Progress
• Conducting Feasibility Studies: Completed
• Start – up Capital Generation: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees and drivers: In Progress
• Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce): Completed
• Purchase of a 40 ton truck: Completed

Start-Up Checklist For Owner Operators

If you’re looking at launching a career in trucking you may want a detailed startup checklist for truck owner-operators to help you start your trucking company on the right foot and set it up to succeed long-term.

Becoming an owner-operator can be overwhelming if you don’t have sound guidance. You must complete lots of paperwork and go through various tests to gather the required documents and meet the safety standards for owner-operator trucking businesses.

Without the required documentation, licenses, and proof of compliance with various federal and state regulations, you’ll sabotage your trucking business before it begins.

What is an Owner-Operator

An owner-operator is a trucker who both owns their rig and manages their own trucking business. They handle client acquisition, route planning, freight transportation, and truck maintenance, while also bearing the risks and expenses of running the business, such as fuel costs and permits.

This contrasts with company truckers, who work for trucking companies and aren’t responsible for business operations.

Owner-Operator Startup & Compliance Checklist

Here’s our step-by-step owner-operator startup checklist you can use as a roadmap to get your own trucking business up and running smoothly.

Determine your business type and create your business plan

To run a successful trucking business, determine your business type and create a business plan first. There are two types of owner-operator trucking businesses.

• Leased Owner operator . A leased owner-operator operates their truck under the trucking authority of another company. If you choose this route, you won’t have to get some of the legal documents discussed below.
• Owner-operator with own authority . Operating under your own authority means you’re a fully independent trucking business.

Ideally, your business plan should include your trucking business niche, target market, and overall business goals. You also want to evaluate your finances during this step to ensure you have enough budget to begin and run your business well before the profit starts rolling in.

Obtain a Commercial Driver’s License (CDL)

You’ll need to get your commercial driver’s license (CDL) and relevant endorsements, depending on the type of trucking business you want to start.

There are three main classes of CDL licenses in the trucking industry:

Class A CDL. A class A commercial driver’s license is necessary to operate large commercial vehicles, including combination vehicles weighing 26,001 pounds or more. These are the most popular types of trucks used by trucking companies – from tractor-trailers and big rigs to 18-wheelers.

Class B CDL. With a Class B CDL, you can only operate single vehicles weighing 26,001 and above. Or, combination vehicles weighing less than 26,001 pounds, such as delivery trucks, dump trucks, and buses.

Class C CDL. A Class C CDL allows you to operate hazmat vehicles and vehicles designed to carry sixteen or more passengers (the driver included).

Besides your commercial driver’s license, you might require special endorsement for specific types of equipment and cargo.

We recommend getting a Class A CDL because it allows you to operate all types of commercial trucks. Check out our quick guide on obtaining your CDL to learn how to get your commercial driver’s license.

Register Your Business

With your business plan and CDL ready, it’s time to register the venture officially with the state, the Internal Revenue Service (IRS), and the Department of Transportation (DOT). Doing this allows you to get the official business info you require for obtaining licenses and other crucial documents before you begin your operations.

Your location and the business structure you select will determine the process you’ll follow to register your trucking company. There are four types of business structures you can work with in the trucking industry: sole proprietorship, partnership, corporation, and limited liability company (LLC).

Each business structure is regulated differently. There are tax obligations and various liabilities you’ll be responsible for. So, be keen to choose a structure that will work best for you.

Buy or Lease Your Equipment

To get the best trucking equipment, first, decide whether you want to buy or lease your truck. Purchasing your equipment might seem expensive when starting, but it’s the best option if you plan to commit to your business long-term. Leasing is cheaper in the short term, but you’ll likely pay more in the long run.

If you decide to purchase your truck, you’ll have two options – to buy a new or used semi-truck.

Whichever option you choose, partner with an established truck financing institution to ease the financial burden of purchasing your commercial truck.

Consider working with Mission Financial Services to get financial help tailored to your situation. We have suitable loans for first-time buyers of commercial vehicles and can customize our packages further, even if you have bad credit .

Get your MC Number and Trucking Authority

The Federal Motor Carrier Safety Administration (FMCSA) requires all truck companies involved in interstate commerce to have a Motor Carrier (MC) number. This step is crucial if you plan to operate independently under your own authority and haul freight across states.

You’ll also have to get insurance coverage as part of your operating authority application process.

If you plan to operate as a leased owner-operator, you can skip this step. You won’t need your own Motor Carrier number because you’ll be working under the MC number and trucking authority of the company you lease under.

Also, skip this step if you have no plans for operating commercial vehicles across state lines. Owner-operators operating within their state don’t require a Motor Carrier number.

File a BOC-3 Form with the FMCSA

Filing a BOC-3 Form is another mandatory Federal Motor Carrier Safety Administration requirement. It shows you have a designated process agent in the states you operate in. A process agent is an individual or business capable of receiving legal documents on your behalf if people file complaints against you.

The process agent stays on top of all legal communication, helping you avoid unnecessary fines. You can have one process agent representing you in all the regions you operate in to make your work easier.

Obtain Your USDOT Number, IFTA License & HVUT Certificate

Other essential licenses and certificates you require to conduct your operations include:

USDOT Number . Like the MC number, a USDOT number is specific for owner-operators planning to haul goods across state lines. The Department of Transportation will use this number to confirm your trucking business’s registration status, compliance reviews, safety records, ratings, and inspections. Visit FMCSA’s registration portal to get your USDOT and MC number.

International Fuel Tax Agreement (IFTA) License . An IFTA license is mandatory if you operate in multiple states and transport taxable fuel. It allows you to report and pay fuel taxes to one state, simplifying your business processes. To obtain this license, apply through your state’s Department of Revenue.

Heavy Highway Vehicle Use Tax (HVUT) Certificate . If your commercial vehicles weigh 55,000 pounds or more and operate on public highways, you must have an up-to-date HVUT certificate. It shows you pay the IRS’s annual tax for such commercial vehicles. Visit the IRS website to apply for this certificate.

Owner-Operator Compliance Checklist

To ensure owner-operators comply with all FMCSA regulations, the Department of Transportation conducts unannounced audits periodically. There are four primary types of DOT audits you should anticipate:

• New entrant audits . DOT conducts new entrant safety audits to ensure you’re within the safety guidelines as you get your commercial trucking business operations off the ground. Expect these within a year after filing and getting your DOT number.
• Security audits . These examine your company’s driver training and safety plan and your security measures.
• Hazardous materials audits . When performing a hazardous materials audit, the DOT checks your hazardous material labeling, training, plus shipping documentation.
• Compliance review . Commonly known as a targeted DOT audit, this review happens when there’s an indication of poor performance. An indicator could be anything from increased crash rates to citizen complaints. However, FMCSA can also perform random compliance reviews without any cause.

The best practice to ensure you pass all DOT audits and remain in business is to stay on top of your DOT compliance requirements. Some key areas you should focus on being on the safe side include:

• Adherence to hours of service regulations
• Vehicle maintenance and inspections
• Driver qualification and licensing documentation
• Hazardous materials compliance requirements
• Participating in DOT’s drug and alcohol testing program

Final Thoughts

Running a profitable trucking company as an owner-operator can be rewarding. There’s no cap to how much you make as you enjoy autonomy over your trucking business operations. However, you must set it up correctly for this to be true.

Our owner-operator checklist above is well-organized to ensure your business gets off the ground fast. If you follow it keenly, you’ll legally operate your commercial trucking business in many states and avoid the hefty fines that result from non-compliance.

Remember, you can always reach out to us if you need help purchasing your truck to get started. We’ll work to ensure our flexible commercial loans fit your budget and business goals so you can start your truck company on stable grounds financially.

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Owner Operator Business Plan 7: Plan Building

by TruckingOffice | Business Plan , Trucking Authority , Trucking Software | 0 comments

Building an Owner-Operator Trucking Business Plan

Your business plan will have

• an executive summary
• a company overview
• a marketing plan
• a set of goals or milestones
• a list of the current staff
• a financial plan.

TruckingOffice can help you as we break down each step of writing your owner-operator trucking business plan for your success.

Plan the Build and Build the Plan

An owner-operator business plan should not be a long document.  While all those marketing plans and financial statements may take time and effort to put together, they shouldn’t be long and drawn out.

Why?  Because you want to come back to this document again.  If it’s 40 pages long, will you want to read it again?  Not really.  While it’s important to be thorough for an investor or a loan officer, the primary purpose of a business plan is to help you, the business owner.

Plan the Build

As you have all of your information organized, you can make specific plans, not just wishes.  Knowing what you want to accomplish will help your focus and keep you away from distractions.  Not that the unexpected offer or opportunity should be ignored, but when it’s a difficult decision, remembering the plan can help you choose.

Talk to your family about your plans.  Talk to other stakeholders – those who have an interest in your business.  They can help you with ideas and insights into how you work.  Be aware of trends and current information about the trucking industry.  The ELD mandate is a good example of a significant change in trucking – are there others comings?

Don’t be afraid to plan to build your company.  Right now, maybe you’re happy with what you have and where you are.  But as you mature in the industry, you may find that new challenges  – like building a fleet – start to interest you.  This plan that you build now is changeable as you grow.  It’s meant to be changed.

Build the Plan

By keeping your business plan short and to the point, you’re going to find yourself referring to it more often, which is smart as you start to follow it.

How often should you review your plan?  If you’ve set milestones for time – then at those intervals.  You may be surprised that you’ve done better than you thought.  The process of business planning often motivates us to step up and do just a little bit more.  That may be all you needed to start reaching your milestones.

If your milestones and goals are more tasks than events, then reviewing your them on a regular basis will help you keep things in mind.  You could pick a random day every month and call it the Plan Day.  Give yourself an extra cup of coffee and leaf through your document.  It’s your paper – so write on it.   Make notations, celebrate the achievements you’ve accomplished.  Maybe you’ll need to reschedule your goals and milestones – that’s okay.  Building your plan doesn’t mean the plan won’t change.

Accountability

Should you set up some kind of accountability partner?  For many people, this is an effective way to keep your focus because you know you’re going to be asked about what you’ve done.  There are a couple of ways to do this.

Personal Accountability :  Is there someone – a mentor or friend – who could help you by talking with you on a regular basis about your business plan activities?  It’s like your mom making sure you did your homework.  You may not have liked it but it worked.

Mastermind Groups:   Finding a group of like-minded owner-operators and creating a mastermind group or joining an existing group is a way to build some accountability into your life.  As long as you are willing to participate seriously – state your goals and report honestly at the next meeting – and recognizing that the other members’ needs are equally as important as your own – a mastermind may be a good place.

Business Coaching:  There’s nothing like paying someone to help you do something.  Using a business coach is an investment in yourself and your company.  It’s also a great motivation to do the work and not throw your money away.

Negative Reinforcement

(We don’t necessarily approve of all of this, but there is some value in negative motivation.)

What happens if you don’t do the work?

Nothing happens, really.  You may have wasted some time and effort into building a business plan, but that’s your decision.  If you need consequences, consider this option.  There are websites where you enter your goals – and your credit card number.  You set the dollar figure and the deadline.  If you don’t report back that you’ve accomplished your goal, then a donation to a company you hate will be charged to your credit card!  How’s that for motivation!

You can purchase goal-setting software and products online.  Some of them have chat features for support.  Like business coaching, you don’t want to waste your money when you’re paying by the month.

Software to get you there

Dispatching is a key part of trucking.  You have to get to the shipper.  You have to know where to take the load.  Dispatching software has simplified this process considerably with GPS and programs like PC*Miler.

Using a good software program to manage your trucking business is critical to success in the 21st-century transportation industry.  The ELD mandate has put computers into our cabs, whether we wanted them or not.  We can’t ignore the improvements that software has made.  Brokers, dispatchers, bookkeepers, and drivers have all benefited from using good software.  Trucking management software makes a difference.

We know people try to make other software packages work.  An elaborate setup with Google Docs and Sheets.  Using QuickBooks.  Neither of these applications works for trucking without a lot of adaption.  That’s the beauty of a trucking management software solution like TruckingOffice.  It was designed for trucking.

Designed for Truckers

Quarterly, we file IFTA.  That’s a lot of work without a software program designed to track miles by state.  We file IRP and HVUT.

We have to track and manage a lot of data in the transportation industry that most others never think about.  You can try to work with another software program, but you’ll spend a lot of time on it.  That’s time off the road, not earning anything.  Just like investing in our company with a business coach or new equipment, getting a reliable trucking management program is the way to build the best trucking business you can.

That’s TruckingOffice Trucking Management Software .  As you build your plan, build TruckingOffice in as well to discover the power to build you plan.

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