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School Business Plan

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

Free Business Plan Template

Download our free school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your school business, its location, when it was founded, the type of school business (E.g., private schools, charter schools, virtual schools), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Educational programs & services: Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include education programs, extracurricular activities, special education services, etc as your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring students, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families looking for additional education or extracurricular activities are the ideal market for private schools generally.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the US education industry is to be $3.12 trillion by 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your school from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, personalized learning or STEM education is getting important; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your school business, such as education laws & regulations, government accreditation, teacher certificate & licensing, health & safety regulations, etc.

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments
• Describe specialized programs: Highlight any specialized programs or services your school provides in this section. Extracurricular activities, artistic initiatives, sports teams, STEM efforts, language immersion programs, and advanced placement courses may fall under this category.
• Student leadership programs: If your school has a vibrant student leadership program that encourages students to grow as leaders, participate in volunteer work in the community, and actively contribute to the improvement, then mention it here.
• Additional Services: Mention if your school business offers any additional services. You may include services like, after-school programs, school transportation, food services, parent education & involvement, etc.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, specialized programs, educational philosophies, experienced faculty, or a strong track record of academic achievements could be some of the great USPs for school business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new students.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include targeted marketing, personalized sales approach, referral programs, conversion strategies, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance excellent services, alumni engagement, parental engagement, etc.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or teachers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your school business. Your operational processes may include enrollment process, staffing & human resources, classroom management, finance & budgeting, etc.
• Equipment & Software: Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your school, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. principal), senior management, and other department managers (e.g. operations manager, admission manager, facilities manager) involved in the school business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet : Create a projected balance sheet documenting your school business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a school business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your school business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their schools.

Sample Private School Business Plan

Below is a school business plan template to help you create each section of your own education business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

• Basic Mathematics
• Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

• Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
• Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
• Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
• Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

• Salaries: $200,000
• School Materials (books, toys, desks, chairs, etc): $180,000
• Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

• Found a location and built the school
• Developed the school’s name, logo, and website
• Determined curriculum
• Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

• Young children
• Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

• Providing premium education at an affordable price
• Providing a supportive and challenging place for children to learn
• Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

• Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
• Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
• Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

• 3/202X Kickoff of promotional campaign to attract new students
• 4/202X Start donation campaign
• 5/202X Hire new teachers for the upcoming year
• 6/202X Achieve donation/funding goal
• 7/202X Finalize list of incoming students for next year
• 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 1: 200
• Year 2: 300
• Year 3: 400
• Year 4: 500
• Year 5: 600
• Tuition rate per year: $10,000

Financial Statements

Income statement.

Balance Sheet

Cash Flow Statement

School Business Plan FAQs

What is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses, some examples include: private K-12 school, charter school, virtual schools, independent schools, primary school, secondary education, or preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

• How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

How To Start A School in 2024 Step-by-Step Guide

by Cindy Lumpkin | How to Start a School , Learning

How to Start a Private School

Are you a teacher who is interested in how to start a private school ? Maybe you are a parent or religious group who feels your community needs more options.

If so, you are not alone.

As you are aware, teachers are leaving the field of education like wildfire. But many of them don’t want to quit teaching . 

Instead of abandoning their passion for teaching, some educators are discovering that they can still do what they love—teach—by starting their own schools and educational businesses. 

How do I know? Because I did just that, I started a small private school . I didn’t have a lot of money and no big names were backing me.

I discovered that I could still do what I love and, at the same time, avoid what I hated about the school system: bureaucracy, red tape, testing, and stress . 

It came as a total shock when thousands of people- teachers, and a few parents, found a Youtube video I did explaining how I started my own school . 

They couldn’t believe that a teacher, like them, with little funds and resources, started a school that was fully accredited.

Many of them also asked me if I could share with them how I started my own school.

In this article, I will do just that- step by step. 

I will share the exact things you will need to do in order to start your own school and put you in the BEST position to be successful. 

Most information on starting a school will say that it’s a lengthy, expensive, and complicated process. My experience was different.  

I wouldn’t say it’s easy. It is work! This will be an investment of your time, money, and faith. But it’s totally doable and I want to help you on your journey. 

If you have this limiting belief, put it to rest now. This doesn’t have to be a super expensive proposition, depending on your strategy and how you decide to scale.

I am going to take you step-by-step through what you have to do to start the process of starting a school. 

Please keep in mind, however, that some things will differ by state and you will have to do research on your own in those instances. 

Before you start, take the time to watch the video below. I want you to know why I am giving all this information away…for FREE and why I charge for some products.

Make no mistake about it—this isn’t some bait and switch. Following these steps will help you create the school business of your dreams and you DON’T have to buy anything.

Nevertheless, teachers and others who are ready to take action will eagerly invest because it will save them so much time. 

When you purchase any of my products, you are paying for convenience. 

I couldn’t dare charge for the process because I believe in this movement for every teacher who has been burned out by an unrealistic, outdated school system and for every child who has not benefited from the promise of “No Child Left Behind.”

In addition, this 12-step process that I’ve designed can be used by anyone who wants to open micro-schools, nonaccredited schools, learning pods, and even homeschools.

It will also help with online school programs. 

Just know that depending on what your vision is, some things may or may not need to be done.

This will be a very long article. So I’ve included the steps up front and each step is clickable so that you can find your place more easily.

12 Steps on How to Start a School of Your Dreams

There are twelve steps to take to start a school; however, there are only eleven if you’re not going to get accredited. Here is a complete list:

• Find Community
• Determine Type of School 
• Create An Advisory Board
• Design Your School’s Curriculum
• Requirements To Open A School (Legal/Operational)
• Develop A Fundraising Strategy 
• Create Your Budget And Business Plan
• Address Your Staffing Needs
• Select The Right Facility To Start Your School
• Develop Your School’s Policies and Procedures
• Select an Accrediting Body (Optional)
• Develop a Marketing Plan

As you go through these steps, some will be accompanied by a video. Other times I may point you to another source or even share documents with you. 

As I mentioned above, I may even offer some resources at a small price to take the load off you. However, they are optional and only designed to help you along. 

You can totally do this without buying anything from me.

It would benefit you to watch these videos, however, as they will give more details where writing will not be able to communicate everything.

Before we get started, let me address this search term that I’ve seen way too much.

How To Start A School Without Money

Although there are some strategies you can take to start a school that will not require a lot of funds, one can’t expect to start a school without any money.

Your school is a business. Any serious entrepreneur knows that there will be some type of startup investment cost, even if it’s just for basic business management tools .

However, many of the steps above can be completed without spending anything. 

So, if you are serious, you can start the process to ensure it’s truly something you want to do before making a considerable investment of money. 

There will come a time, however, when you will have to make investments.

If you are someone who is low on funds, I suggest going through all the steps and completing as much as you can. 

Next, I highly suggest that you watch this video to understand and determine where you are in the process of being ready to start a school business.

Now you are ready. Let’s jump in!

How To Start A School Business 

Step 1. find community .

If you truly are determined that you are all in on this process, the first thing I suggest you do is find other people who are taking this journey. 

This is my number-one piece of advice. Still, many will ignore it. Please don’t let it be you. This journey can be so lonely. 

It doesn’t matter if they are across town or out of state. But it is vitally important for several reasons:

• It provides support. Trust me, you will encounter moments of discouragement. Having a community will help you fight feelings of hopelessness that may come on this journey. It can also help celebrate those small victories. It’s one thing to have support from family and friends, but it’s another thing to have it from people who know and understand.
• It provides connection and belonging. Togetherness is so critical to our experience as humans. Connecting with others who share some of our values, interests, and worldviews helps us understand that we are not alone.
• It provides an opportunity for us to share, give back, and learn from one another. Let’s face it, teachers are some of the most giving people there are. It’s in us to want to give back. I believe it’s an innate desire. There is so much I am still learning from the many teachers in our Teacher School Builders Community . For example, people are often finding new, easier, and less expensive ways to do so many things as it relates to creating and running private schools. I can’t possibly keep on top of all the changes. But I come close because of connections who share my ideals.  

Don’t underestimate the importance of finding a crew who understands and who can speak to you wherever you are. 

The networking opportunities among you will prove to be invaluable. Besides, if you have questions about these steps, you can find me in Teacher School Builders (wink). 

I wish I could give you an open invitation to our community. We want to be a safe place for serious, committed, and passionate people interested in taking this journey together.

Only those who invest in any of my products will be invited to join our community. However, you are totally welcome to sign up for my newsletter . 

I’ve been known to give out freebies to those who read and keep up-to-date with my emails. Also, I still give LOTS of helpful resources and value to my list.

Step 2 . Determine what type of school you want.

This step is twofold. I don’t want to assume that we are on the same page, knowing what type of school I am trying to position you to start. Therefore, let me make it clear.

Ideally, one can start a charter school. This is NOT the type of school I help teachers create. 

A charter school is a HUGE undertaking. In addition, it’s expensive and, in some situations, will need to be approved by your local school board. The application is ridiculous too.

We are not even building your typical, well-established, rooted-in-money private school. (It could for sure turn into one.) 

Although what I am helping you to create is technically a private school , you most likely are a one- or two-man team.

Right now, you may not have a lot of resources, but your business structure will be that of a private school. We will talk more about your business structure later.

Thus, for many of you, it will be a micro-school. In other words, a small school that serves generally 5 and upwards of 150 students.

It can be religious or non-religious. Some of you will want a for-profit, while others will choose to start a non-profit. Some of you will take the extra step to become accredited.

If you want to call it a learning pod or homeschool, so be it.

I encourage you to watch this video if you haven’t already. It talks about this more in context. (This video has been on my channel for a while, so you may have seen it.)

Now that we are on the same page, what type of school do you envision? Will it be K–12? How about a middle school or high school only? Who will you serve? 

Plan With The End In Mind

This is the fun part! I am a dreamer and I hope you are too. 

This is where you get to dream up the best school you can imagine to serve your ideal student(s) well.

Maybe you want a day school or virtual program. Is your vision a Montessori or a specialized school for students with learning differences?

It’s ok, create your ideal school on paper. Dream big! 

Your vision may be to one day operate a K-12 program, but you may start off with either elementary, middle, or high. 

You may even start with K-12 in a more modern one-room schoolhouse concept. 

The possibilities are endless. 

I would start with the end from the beginning here. However, actual implementation may be in stages. Again, dream big on paper.

Just know that it’s better to actually start a small school business and grow into your long-range vision of your school. 

The cool part about this is that you are the architect.  

I totally went against the grain and started with high school first. However, I knew from the beginning that I would work with 3rd-12th by the time my dream was fully realized.

Within about two years, I worked my way down to middle school. Eventually, I will start to teach elementary.

Before I walk you through creating your school’s identity, let me take the time to answer a question I get asked A LOT .

But how did you know what type of school to start ?

People often ask me, “How do I arrive at knowing what type of school is needed or wanted?” 

Well, I have two different answers for you to consider. Knowing what school to create can come from what I call a calling and/or a business strategy. 

The business person in me says, “Search for parents who are interested in having an alternative education for their children.”

Survey these parents and maybe even some teachers in the area too. What is it that they want or need for the area?

How are the schools in the area? Are they meeting the needs of all students? If not, where they are not may be an opportunity for you.

My friend and fellow school founder, Tiffany of The Village Schools , realized in her area there was a need for quality Christian schools that were also culturally relevant. She fills the gap.

I have another friend and fellow school founder, ToNya of Kipe Academy , who realized in her area that the local school system wasn’t meeting the needs of students who had learning gaps and learning disabilities very well. 

By focusing her school on strengthening skills, she fills that gap.

A good business move or sound business decision is to start a school that there is demand for in your area. 

Trust me! Just because you build it doesn’t mean that they will come. So you may want to make sure your school is wanted.

On the other hand, I allowed my Call from God to determine the type of school I created . 

I LOVE working with students who learn differently. 

More specifically, I LOVE working with those from middle- and lower-income households who can’t afford the “traditional” private schools but desperately need their flexibility and smaller community where everyone is seen and heard.

I want you to follow your passion, and I want you to succeed too. However, assess the actual need for a school in your area. 

Are the public schools performing well or poorly? Can families in your community afford to pay tuition? 

Depending on where you live, a private school may or may not generate enough interest. Seriously, consider this. 

Knowing what type of school you want will help you decide what type of curriculum you will use later. So it’s important to establish this now.

Don’t worry! Nothing is set in stone; if you need to change it later, you can.

Let’s Create Your School’s Identity

When you are creating your school’s identity, you need to do the following:

• Identify your niche.
• Choose a school name.
• Create your school’s brand

Remember: “Brand is just a perception, and perception will match reality over time.”

When creating your brand, start with the end from the beginning. You don’t want to leave any stone unturned. 

In order to do this, you have to develop a strong brand. Your name matters. Who you are building your school for matters and even colors matter.

It would be too much to help you build the perfect brand here so I am sharing the video I created for teachers who paid to be in my Beta Course to fill this gap. 

By the way, against the advice of many, I decided not to create the course and sell it. It just didn’t feel right. 

Anyway, don’t skip the video!!! Seriously!

It will walk you through questions and things you need to think about to create a solid school identity, including your brand.

In the video, I referenced “homework” and you can find that information here .

I do advise using this resource after watching the video. 

I actually use my school as an example for you to help make the process easier. Allow it to help your creative juices flow.

Step 2 Wrap-up Checklist

This step has really laid the foundation for your school. 

So please, please ensure that you have completed it. It will only make it harder later on if you don’t. 

The information will eventually build on each other. Much of the information in this step will be needed for other areas later on. 

If you do it now and do it right, I PROMISE it will make it easier when you are developing your business plan, applying for grants, and getting your marketing materials together.

Ensure that you have done the following:

• Did you read this entire section?
• Did you watch the entire video?
• Did you access the “homework” mentioned in the video? Click here!
• Did you leave no stone unturned? 

Great! We are ready for the next step. It’s a process, I know, but if you are one of the few who actually do the work, you will eventually have yourself a school.

Step 3. Create an advisory board

Please understand the difference between an advisory board and a community, as I discussed above in step one. 

Many of you, like me, are the visionaries of your school. You are the founder. We need to be in a community with each other but we also need other people to help carry out our vision.

When you form your board, you will seek people who support your vision. 

They will hopefully use their gifts and talents to help you achieve your vision for the school. 

This group will empower you. But they will have less stack in your business. Most likely, they will not see the daily ends and outs.

Who are the ideal people you need on your advisory board? 

I would ask a few parents and other influential people in the community. 

It would be great if they had a heart for education or young people. However, they don’t have to. But they need to have skills that will help you develop your school business.

I would ask members of your community who have financial, legal, management, and building experience. 

You can ask people who are on the boards of other foundations or people who work for these foundations. 

Why? Because they know what you don’t know. Or, they know the people you don’t know but need to know.

Connections are key. One of these people could very well connect you to a resource that you will need. You are always one connection away from what you need.

This group can become the core of your first board of directors. We will talk about this later. 

In the meantime, an advisory board can give you advice in their specific areas of expertise. 

They can provide feedback as you make decisions about your school and help you navigate legal and technical things.

Reaching Out To Get Your Advisors On Board

Now you should know exactly who you potentially want on your advisory board. 

It’s time to reach out to them and make the BIG ask. 

Do you remember the work you did in step two? Now you will be using some of it.

Although I call this the BIG ask, it’s not what you think. Don’t ask them for their skill set or money just yet.

You want to invite them to a meeting to learn more about your school and how they can be on your board of advisors. 

There are several ways to do this. Just select the way that is more comfortable for you or more appropriate for the way you may or may not know the person. 

Send an email, make a phone call, or invite them to lunch.

Before doing so, you will want to create a one-pager. 

Using the information from step two , describe your mission and the need for your school. Don’t forget a short introduction of yourself. Make it compelling . 

You want to make it as short as possible. People don’t like to read anymore. 

Do make it long enough, however, to explain this awesome endeavor you are embarking on that will benefit the community.

Please DO NOT overload them with all the information from step two. 

Just give enough to get to a group in-person or Zoom meeting where you will go into more detail about your school and your vision for it.

It will be at this meeting where you will talk more about why they are needed and invite them to use their skill and wisdom to help you complete the process of building your school.

If they are interested, be sure that you get a commitment of time,  financial support, or their skills donated to your organization. 

If you are a non-profit or going to become one, their donation(s) of time and money may become a write-off for them.

Step 3 Wrap-up Checklist of How To Start A Private School

Completing this step will save you time and money. TRUST me! People always want to help a good cause. You just need to find the ones that do and make the Big Ask .

Before moving on, ensure you have done the following:

• Watched the video .
• Created a list of idea advisors 
• Reached out to this group
• Set your meeting date to cast your vision and get them on board 

Step 4 Design Your School’s Curriculum

“In America, we have 19th-century school conditions and a curriculum that prepares our kids for the 1990s.” 

These words were spoken by Heidi Hayes Jacobs and there has never been anything stated that was truer. 

I am convinced that the curriculum/standards (pacing) are a huge part of why children are not learning as they should and why well-meaning teachers are pulling their hair out.

I will actually link another video from our Beta Class that will go into this subject in detail below.

However, here is where you have the opportunity to be very innovative and create a program that will truly speak to the type of school you are building.

Understand that you don’t have to use the same curriculums that you used in public education. In fact, I warn against it- at least in some instances. 

Instead, truly use things that will support your learners and would further your school’s mission.

Some people develop their own curriculum, if this isn’t your wheelhouse, don’t do it. It can be more headache than it’s worth.

I use a variety of things. I go into detail in the video below.

Step 4  Wrap-up Checklist of How To Start A Private School

• Study the curriculum requirements of starting a school for your state.
• Create a one-pager of your curriculum.
• Start the process of creating a course catalog, especially if you are doing high school.
• Research learning and management systems. 

Step 5 Requirements To Open A School (Legal or Operational)  

Another key step is to determine what your business structure will be. Will you be a sole proprietor? 

I do not recommend this. It’s best to put separation between you and the school.

With that said, you will most likely be a limited liability company or a partnership if someone is working with you. There is also the option of being a non-profit. 

File incorporation papers with your Secretary of State. You can have your business formation done for you accurately, quickly, and affordably for convenience.

The lawyer on your advisory board, if you have been able to get one, should be able to handle this for you or point you in the right direction to someone who can. 

If you have to do it on your own, it’s not hard. I filed on my own, howbeit I had to make a few changes to the amendments, but I got it done.

There are costs associated with the filing, but nothing outrageous. But if you do have a lawyer on your team, he or she could donate their legal services to the cause.

For Profit or Non-Profit

Deciding for or against a nonprofit is critical. As a nonprofit, it’s much easier to fundraise. People will give money much more readily to a legal entity or institution as opposed to a person. 

If you decide to establish your own proprietary school, you will be on your own when it comes to raising money.

If you do decide on the nonprofit, you will have to apply for tax-exempt 501(c)(3) status from the IRS. 

This is a process. For your sake, I hope your lawyer can handle this application. I actually hired someone to do mine. Money well spent, as I didn’t have time to learn that process. 

No matter who does it, submit it as early in the process as you can so that you can begin to solicit tax-deductible contributions. 

People and businesses will definitely take your fundraising efforts much more favorably if you are a recognized tax-exempt organization.

Tax-exempt status might also help with local taxes. Check your individual state.

I go into more detail as well as discuss other legal requirements in the video below:

Video Coming

Advertising Disclosure: A few links in this article may contain affiliate links. I earn a small amount of commission if you decide to go with my recommendation at NO COST to you. I recommend services that I trust and that is why there are very few in my articles. Funds are used to continue to grow my micro-school.

Step 5  Wrap-up Checklist of How To Start A Private School

• Study the requirements of starting a school for your state.
• Watch the video I did for my beta class on this topic.
• Read this detailed post I wrote to help you understand your options for a business structure and get your business formation done at an affordable rate.
• Optional: Coming Soon…

Step 6 Funding Options Develop A Fundraising Strategy 

Most of your school’s income will come from tuition at the beginning. Of course, this is outside of your start-up cost. 

I have plans to develop a mini course that will guide you through thinking about different funding options. Let me know in the comments if you might be interested.

It will cover grants (some you don’t have to be a nonprofit to get) and cost-effective strategies you can use when starting with a lower budget. 

In fact, read this article on the best business management tools I use. Omella allows me to collect 100% of my tuition without ANY platform or transaction fees.

Nevertheless, you will need a well-thought-out plan of how you will generate money from multiple streams.

Sorry, bake sales and car washes are not going to cut the mustard. Although they may still have their place, you will not have enough students to make something like that successful.

Developing A Fundraising Strategy 

You need a strategic fundraising plan. Ideally, you and the team can work together to come up with a well-thought-out, creative plan that will work for your specific school.

At Triumph School , we love to include the kids. We like to show them off. So we hosted a Nightmare on Main Street , which was a haunted schoolhouse in the month of October. 

Here is how we did it:

Although I wasn’t as strategic when we did Nightmare on Main Street, it was still a huge success in terms of the overall impact on our students’ learning. Also, did I mention we raised a little over $1K?

For fundraisers we completed after that, we tried to be more purposeful and strategic by actually creating a plan beforehand. 

What to Include in Your Plan

Over at Donor Box , they identified the following steps as a starting point for creating a strategic plan:

• Include your mission
• Create objectives
• Build a team
• Find funding options for different donor types
• Use new marketing techniques
• Research campaigns by others
• Start online fundraising 

Including well-planned appeals to foundations and local philanthropists in your plan can pay off. If you can afford it, I would hire a professional to help write proposals and identify donors. 

These documents are the gifts that keep on giving because you can use them over and over again.  

If you do have to change them, it would only be small things. Nevertheless, you will use them over and over again. 

A well-thought-out and implemented plan can pay off big time.  

However, I totally wrote my first few grants myself. Triumph has been awarded over $200K on my efforts alone.

I am just starting to seek “professional” help because it can be time-consuming. 

I hope that passing it on to someone who is more knowledgeable will help in the long run with getting more money and causing me fewer gray hairs.

Nevertheless, not only can a well-thought-out plan help you meet your fundraising goals, but it can also help you build a deeper connection with your donors.

The Village Schools

Establishing a connection with your donors is powerful. To give you an example, I donated to The Village Schools because I just love the founder and her vision and mission. 

About five days after making my online donation, I got a package in the mail. It was from The Village Schools. 

Inside the package was a little stuffed animal with the following written on his shirt, “Thanks for being a friend of The Village Schools. 

She hooked me! I felt so important and like a friend …I felt a connection. It most likely will not be my last time donating. 

Nevertheless, she wants everyone to walk away feeling like I did. 

It’s part of her strategic fundraising plan. She also included a handwritten letter. This is also part of her plan. Super creative!

I learned all this the hard way and one of the hardest lessons I learned was building long-term relationships with donors.

They gave a donation; I said thanks and that was it. In the beginning, I had no way to keep track of them and follow up with them. 

Now I know better! I update my donors every so often on new and exciting things we are doing and/or the latest progress with our students. 

I send birthday greetings, I was just thinking of you or anything to let them know I value them and not just the check they write.

In order to do this, I needed an easy way to store their information to make it easy to send these updates. That is where Donor Box comes in.

You can research it yourself; however, it has been the lowest cost management plan I’ve found to date to easily accept donations and keep up with my donors. 

There are no contracts and no set-up fees. You can ask your donors to pay the fees and when they do, it costs you nothing. It is also really easy to use.

Step 6  Wrap-up Checklist of How To Start A Private School

• Book recommendation- The Little Book of Gold – This is an amazing book and although it’s geared to nonprofits the information can be used by any educational business.
• Create a fundraising plan. To see how this looks when actually applied to a fundraising event watch this video.  **Video Coming Soon….
• Research Donor Box and set up an account (no contracts or fees to set up) and start asking for donations.
• Determine if the mini-course (Coming Soon) can help you by shortening your learning curve.

UPDATE: I just discovered Give Lively , and I am still researching it; however, I am now realizing that although Donor Box advertises a “free” version, it charges a platform and processing fee.

However, Give Lively only has the processing fee. Now, Give Lively isn’t a CRM whereas Donor Box does act as one.

Step 7: Create Your Budget And Private School Business Plan

Don’t stress! You got this and I am here to help.

Guess what else? You will pull some of the information you completed in step two to help you complete this document.

Can you see how this is all coming together now? I sure hope so. Moving on… 

A business plan is important because it will serve as your blueprint for how your school is going to operate. 

However, it doesn’t have to be perfect nor do I believe you have to outsource this, at least not right now.

The reason why I don’t feel it’s a life-or-death document at this point is that I wouldn’t recommend getting a loan. But I do recommend you put one together. 

People will take you more seriously as you work to establish your first board. 

Your plan will show how well-prepared you are. It can also keep you focused as you cast your vision to the community as well as others from whom you seek support.

In addition, this would be a great project to lead your advisory board through. 

It would be awesome to have someone on your advisory board who is an expert who could actually complete this or take the lead on leading your advisory board through completing one. 

If not, no worries! 

I have an excellent resource for you that will help you put yours together with all the components you will need right now.  

School Business Plan Sample PDF Template

If you are in need of a private school business plan (PDF) template that will guide you with instructions to create your own school business plan please consider supporting me by purchasing here .

My private school business plan sample template has it all outlined for you with instructions on what to put in each section. 

If you are interested, you can purchase the business plan template or you can purchase both the template and budget template, which you will read more about below. 

Create Your Budget  

Great news here! If you do your business plan well enough this will be done. 

However, you should still read this first. 

The budget which is part of the business plan is extremely important. I don’t want to minimize this.

When I developed my budget, I focused on 3 years operating budget. You can do the same or focus on one year at a time.

I was very detailed with my expenses and income projections. 

I feel like you are a little tired of me talking about this advisory board, but the financial person on your advisory board should be responsible for developing this critical document. 

So hopefully you have someone in mind for this. If not, my template you time. 

In fact, even if you had someone create it, it will still save them time on researching line items that will need to be included.  

As you project your assumptions about income from tuition, fundraising, and grants, be conservative. Factor in some wriggle room in case things don’t go as planned.

I separated expenditures into three categories. I’ve seen some that only do two. 

If you are in need of a budget that lists everything you will need starting out and in the future, please consider supporting me by purchasing my template ***Coming soon…

Step 7  Wrap-up Checklist of How To Start A Private School

Video Coming Soon….

• Business Plan PDF Template

Step 8: Addressing Your Staffing Needs

You are most likely starting small. I still suggest laying the groundwork for when you are ready to hire staff.

I also suggest avoiding being the one-man show. This may mean you have someone part-time or, better yet, a volunteer who can give you a few hours a week.

Will You Be Head of School?

I have assumed that you will be the Head of the School. If you are not going to be the one who will run day-to-day operations, I suggest you identify someone soon.

It is critical to attract skilled faculty and your Head of School should be involved in that process. 

So, if this person isn’t you, identify them as soon as possible.

Start by writing job descriptions for the Head of School position. Do the same for faculty positions. 

These descriptions should be specific to your vision/mission and the type of school you are creating.

I recommend that you look for self-starters who enjoy building something from scratch. 

Ideally, most will shoot for certified instructors, but in many states, they don’t have to be. 

I have hired amazing certified and non-certified teachers and some not-so-amazing of them both.

Please understand that a certified teacher doesn’t equate to an excellent teacher and a non-certified teacher doesn’t equate to a bad one or one who isn’t as good.

The question you should be asking is, “What Makes an Effective Teacher?” Hire effective teachers. Click on Effective Teachers in Microschools , to learn what to look for in your staff.

One way to attract great employees and volunteers is to sell them on the vision of your school. 

If your school is filling an identifiable need in the community, people will love the opportunity to be a solution.

You may be worried about paying competitive compensation. It can be an issue, but I also think there are many people who like the idea of flexibility. 

I also think retirees are a good group that goes untapped for volunteer and paid part-time positions.

Watch the video below to find out how and where to get volunteers, leads on where to find potential teachers for paid positions, and determine what staff may look like for future growth.

In addition, as a bonus in the upcoming mini-funding course, I will create and share several affordable ways you can incorporate certified teachers without breaking the bank and models to attract talented staff.

Step 9: Select The Right Facility To Start Your School

Step 10: develop your school’s policies and procedures, step 11: select an accrediting body (optional), step 12: develop a marketing plan.

You can’t afford to get this wrong. Many times we think we can just build it and they will come. Well, that is NOT true. Not by a long shot. 

You have to promote, promote and promote some more.

A marketing plan includes all your school’s marketing goals and objectives combined into a single comprehensive plan. 

If you’ve developed your business plan already, much of that information can be pulled from there. 

The plan will include detailed information on how it’s going to achieve its marketing goals. 

Part of that plan could be advertising for students using billboards and using ads on social media. 

Designing a website and setting up a mailing list to keep interested parents and even current parents informed should also be part of the plan. 

The website doesn’t have to be expensive. You could do it yourself. I would suggest having a blog attached to your website too.  

The best marketing is FREE and a blog can help you get in Google’s search engine. Too much to go into here, but maybe one day soon I’ll create a video to explain more.

Having a mailing list is essential. I use Convert Kit because they have a free plan for up to 1,000 emails. I’ve used MailChimp in the past, but it’s too complicated for me.

Using Convert Kit, allows me to send monthly newsletters easily. 

You want to keep your parents and potential parents updated with what’s going on in your school, especially those parents who are on the fence about your school.

I’ve had parents “date” me for an entire year before enrolling their child. But what convinced them, in the end, was all the success stories in my newsletters. 

Having a mailing list just makes it so much easier. Convert Kit does a lot of awesome things too. You can great landing pages too and more.   

Marketing is one of those things where you need to be consistent. You may not see any results from your labor immediately, but it does pay off. 

It can be expensive, but it’s more expensive NOT to have a plan and not follow it. You have to be creative to get it all done.

I believe in working smarter, not harder. I created a marketing presentation. Unfortunately, I have yet to do a complete “professional” marketing plan.

However, with the information in my business plan and my marketing presentation , I am good for right now. But, I am always improving my knowledge of the marketing process.

I recently wrote an article that will help you increase your enrollment. Read Small School Marketing Strategies for 11 of the best strategies for small schools.

Anyway, I like the way the marketing presentation is laid out. It’s not a lot of reading, which most people don’t like to read. 

I use it in live presentations and I actually send this to people when I am trying to get sponsorships, backing from small community businesses, and recruiting board members. 

If you are interested, you can find it here . Right now it’s a PDF, but in the future, I will make it so that you can customize it to fit your brand. With the PDF version, you will still get to see the same strategies I use to market my school and the key points donors want to know. 

Congrats!!!! You’ve Done It- Well A Lot Of It

**If this has been helpful, please consider giving me a tip . It helps me to be able to continue to devote time to giving away free content. Click here! **

Wrap-up how to start a school .

At the beginning of this article, I promised I would share steps on how to start a school. I identified and went into detail on the following steps:

• Determine Type Of School
• Design Your School Curriculum
• Funding Options
• Develop Your School’s Policies And Procedures
• Select An Accrediting Body (OPTIONAL)
• Develop A Marketing Plan

This process can seem overwhelming. It looks more intimidating than it really is. 

I tried to beat the horse over the head with the different members you may consider for your advisory board. 

Unfortunately, I personally did these steps by myself. However, I would NOT recommend you do that. In fact, I am going back now to try to establish a solid board. 

Your success will be greater as you get others to buy into your vision EARLY. 

So, take the time needed to sell your advisory board, parents, community, and staff on the school’s vision.

Lastly, if this article has been helpful, please let me know below with a comment and share it with ALL the teachers you know who are interested in starting their very own school business. 

Also, here is a complete list of the products I have for sale. 

Remember, these are to cut your learning curve so that you can get through this process faster. However, I am always appreciative of your support when you invest in my products.

List of products: More Coming Soon….

• Marketing Presentation PDF
• Business Plan Template PDF
• School Identity Homework PDF

I hope this was helpful. If you don’t know me, you can learn a little more h ere .

61 Comments

This was some GREAT information! Thank you Cindy! I will be sharing this with my colleagues

Thank you and please do. My goal is to be a wealth of information for anyone wishing to embark upon this journey.

Thank you for taking the time to write this out. This is extremely helpful for me to keep what you have learned and tried already as my base line.

I’m interested

Amazing, I am interested and it’s really helpful for me.

Happy I can be of help!!!

I am thrilled by your start.

Thank you!!!

I want to build my school

Go for it!!!

I have just completed a 8000 word true story regarding why we started our own Afterschool Program that ran for 20 years and brought in hundreds of thousands of dollars in Grant Money in Jersey City, New Jersey. This program ran for over twenty years and serviced hundreds of minority children. In New Jersey there is money available from both State and Federal sources if you are a Registered Non-Profit Corporation and have the guts to apply and operate the project. If interested on how we did it get in touch with me at [email protected] and I’ll send along my true story.

We started this project because several teachers were removed from the Bd. of Ed. afterschool jobs and replaced with ‘favorite sons’ so to speak. We moved on and they failed.

This is wonderful. I would love to hear your story.

Cindy, I just came across this great information by chance. Thank you so much for sharing.

You are so welcome. I see that you are Rev. David Chanda. By chance are you looking to start a school via your church? I personally believe that there is a gap in education that the Church could help fill for kids via microschools. I would love to hear your vision if you are interested in starting a school. My I reach out?

You are so welcome.

I discovered you on YouTube because I started my own Non-Profit/ Private School 15 years ago and it’s going great. I’m currently expanding and deciding to invest in a building. I’m also trying to decide to I want to switch to charter school or public school to get the funding to help the students to attend the school if they do not have the funding. Your video is very helpful. Keep up the work.

Thank you and what is your school name? Do you have a website or social media platform where I can connect? Charter might be a little work, but it is worth it to get the funding. I would just need a team of people and I am not there yet. Also, does your state have school choice voucher programs? I get funding from this.

Hey Cindy. I came on again to refresh myself so I can be better prepared to respond to the group you created. Thank you for sharing your expertise free. If a school builder follows the knowledge you have shared, I have no doubt they will be successful. You have provided some real hope to some educators that desire to be school builders. As we know, the pandemic has magnified the need for parents to have choices. To me educating a child should not be the same for every child. It is not like everyone wears the same size shoe. I am an advocate for “choice” in education. For too long, public education has been the dominant choice. There are so many other entities to consider such as private school, homeschool, micro school, co op schools/programs, charter schools, hybrid schools and more. Again thank you for this valuable resource that makes the journey of becoming a school builder possible. I am a cheerleader for life.

Awww… such an encouraging post for me and it lets me know I am on the right track for what’s next. This article will be updated even more within the next two to three weeks. Sign up for the newsletter and I will announce it there. But the videos I did for the Beta course back in the spring will be released…for free. At the end of the day, I am not a sales person, I am a teacher who believes in this wave of choice and even more for teachers starting their own small schools. I know how passionate I am about education, but how ineffective I felt I was in the system. My kids are so much better off in my small school than they ever were in public schools. All teachers desire the opportunity to be their best and educate kids the way they need it to be their best. Thanks for your kind words.

Powerful information. Am now good to go. I can see clearly now where I want to go

Thank you!! I am happy it has helped!!

Thank you for all of this information. I definitely will be using the steps to start planning my dream school.

Good luck!!! You got this.

My wife asked me to assist her with her idea of building a boarding school that will focus on leadership and entrepreneurship here in South Africa. The school will accommodate 90% of paying learners and 10% non-paying learners from poor families.

This is amazing!!! I hope all goes well and that this helps!

I am a 55 year old missionary in Zambia, Africa. I taught school in the states for ten years.

I am building a private Christian School by faith in “the bush” with no electricity and a hand pump for water. I am currently conducting classes in two small classrooms at the back of a church. The village where I stay has approximately 400 families; a good manageable amount of children for a small rural school. I believe, we will eventually become a boarding school, but we have to walk one step at a time.

I truly believe God is going to send the provision for us to build a k-12 school this year. 🙂

Sizwe Mkhaliphi, can you give me any advice?

Our students are 100 percent supported by sponsors. I have been begging my friends and family back home to support a child at 150.00 per year so that I can finance the project until we can establish a cotton patch and a cloth factory for the villagers to make the school dependent on the business. There are so few opportunities in the bush for employment and I believe this will greatly increase the lives of all the villagers.

Thanks for taking time to read. God bless. Susan Stout

This is awesome!! I will add my prayers of agreement. Do you have any social media platforms I can follow?

Very informative . But please is it advisable to start a school while you still have a job or for an effective start you need to quiet the job, or can you partner someone to start whiles you still keep your job?

I am ALL for partnering, period!! Here is the thing, you can plan your school and get everything in place while you are working. One of the teachers in my group has done just that. She started last January and this is her last year teaching in public school. She was very intentional about putting everything in place while she was still working; however, when she opens doors this coming school year she would have resigned from her teacher position. Of course, if you wanted to have students someone would need to be there to teach them. So, if not you are still working and would like to open you would have to have someone there. I don’t think it much matter, it generally depends on your situation. Hope this helps!!

Hi I was reading your article about starting your own private school and it said there were some things we could buy that would make the process easier for us, however I couldn’t find where those items were. I am super interested in buying anything that will help make the process of starting a school easier for me. Please let me know thank you

Hello Kahley, I hope all is well. So, yes; however, the article and some of those products are still in progress. However, I do have some ready. They are actually linked in the blog. The process is all written in the blog and the free checklist will help. Before buying anything, I would go through step by step and complete the steps and buy once you get to that point. If you need coaching, I might be doing that later on. The demand right now is just to great. If you have questions, list them here and I will do my best to answer them if I can do so via responding back. Here is what I have so far:The check list is free: https://subscribe.theldcoach.com/sign-up

The school business plan: https://subscribe.theldcoach.com/products/school-business-plan

The marketing plan: https://subscribe.theldcoach.com/products/marketing-presentation-pitch

Links to these are all in the blog.

I like to open my computer school for children. Where should i start and register. I have computer qualification and i want to pass to the coming generation. Must i start at department of education? Then for certificate where must i consult to show that they passed

The first one

Read the article, it should give you direction.

Great advice.

Thank you!!

I am in the process of opening a school in africa,. I truelly find courage and inspiration in you article

Please keep me posted. I would love to follow any social media platforms you have.

Hi I learned a lot and I like to open a school like after care to help them with homeworks Because some children they are slow ,I will like to help them so that they must enjoy school .

Yes!! Like a learning center. i encourage you to do it. Parents are looking for places like this. We are getting ready to start-up our TRIUMPH after-school tutoring program in the fall. We will tutor reading and math and do homework help.

How can I speak to you further? I would love to open my own private school for my community. I already own a childcare center

Danielle that is wonderful. I love to hear this and it will be an easy transition. I no longer have the capacity to speak with everyone individually. I do try to answer people’s questions on my videos and this blog when I see it. I am also activate on my Facebook page Cindy Lumpkin, The LD Coach. Join my newsletter and I will start doing pop-up Zooms. But I can’t promise when it will be.

I’m glad to hear information about new opportunities. I like to find out if you can assist though I’m in South Africa

Hi, I am sorry. However, I only know how things work in the US with starting a school.

I am so excited about beginning this journey of starting my own school. I have ideas but having someone guide you through the process is exciting. I have been a certified teacher for almost twenty years. I have a Master’s in Elementary Education and Administration and Supervision. I have been through a Leadership Academy. However, I don’t want to work for a district, I want to create my own educational business. I have prayed about this for a few years, but I have been hesitant about stepping out of my comfort zone. I feel that now is the time.

Go for it!!!! You will do an amazing job.

Hi Cindy This is a great inspiration not just for teachers but for us homeschooling moms and dads. I would love to share my story and get some feedback from you. I live in Massachusetts so the Private school rules are a bit more flexible.

Sorry it has taken me so long. I would love to hear your story!!!

Hi Cindy I am interested in this as business but the interest is to start university now starting from uniform school that will feed the university

Amazing idea!!! I use to want a university too, but focusing with my k-12 until is stable without me.

This is very helpful. Will definitely follow it and adapt to my environment here in Africa

Awesome!!! I don’t know the specifics, but yes there is a lot of general information you can use to open a wonderful school in Africa. Please keep me posted on your progress.

Wonderful!!! Let me know of other things that I can help you with, especially if I can write about it.

Great ideas for those who desire to create school and currently in education bussiness. Thank you!

You are so welcome!!!

Hello Cindy, So I read this book called Explorer Academy and I thought to myself wow I wish there was a school like that. So I decided to make that school real. This post was very helpful to me and I hope someday someone gets famous for what they accomplished at my school.

Sincerely, Joe

As the eternal optimist that I am, I believe it will happen. What is your school’s website? I love learning about other programs.

How can I get in touch with you.

After finding you on YouTube I am very much motivated to start a small private school. This is my email address and I would like to buy the sample of your business plan and others. Email: [email protected]

Am happy to hear form you soon.

Thank you. Miss. Kiniye Lepi

Hello, I don’t have my personal plan for sale; however, their is a link to a business plan template with complete directions for each part.

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• New Hamphshire
• Add Your School
• Start a Private School
• Free Resources
• Articles & Resources

Business Plan & Budget

Documenting your vision.

A business plan is an essential part of the planning process, helping identify goals and metrics and your plan to achieve them.

• Starting with your objectives
• Business plan vs. a budget
• Business plan types
• Creating your business plan
• Creating your budget

Planning for Your New School

Your business plan and budget are important tools for two reasons:

First, before you invest your time, energy and money in opening a school, it is important that you have a plan for yourself that you can believe in. Opening any business is hard work and carries risk - schools are no exception! Having a plan can allow you to move forward with confidence.

Second, your plan can be helpful to help others understand how you expect to turn you vision from dream to reality. From recruiting staff to recruiting financial backing, a solid plan allows you to build confidence in others, too.

In this section we look at the fundamentals for school business plans and budgets, and how these are derived from your vision and objectives.

Software That Simplifies & Empowers Your School

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Parent Communications

Informed parents become engaged parents and engaged parents can supercharge your school.

Websites & Admissions

A high-impact website attracts students while Twine makes admissions easy.

School Management

Twine makes it easy for teachers and administrators to do everything they need to do.

Online Classrooms

Educate, collaborate, and discuss with integrated online classrooms powered by Twine.

Every School Needs Great Software

Twine helps schools simplify their administration, automate scheduling/staffing, and lesson the load placed on teachers and administrative staff. Twine also helps with enrollment, marketing, and more. See what Twine can do:

Websites & Admissions

Starting with your objectives.

As Lewis Carroll so playfully points out: you need to first know where you want to go, and then you can build a plan to get there.

If you’ve not already started with the work outlined in the school identity section of this guide, now is a great time to review the topics on core values and mission. Once your core values and mission are clear, you can begin to set objectives by examining questions such as:

Who are the students and families you want to serve? There are any number of ways you might think about this: are you intending to provide services for an underserved population or a group with particular needs that aren’t being met in your community? Are you wanting to bring together families with a common interest or ideology, whether that is an academic focus, religious conviction, academic philosophy, or opportunity for particular experiences?

What is the ideal size for your program? Even knowing you won’t get there right away, do you ultimately want to remain a small community of 18 or 24, or does your objective require a population of 300 or 500 or 1000 students to support the diversity of programming, staff expertise and varies programs you’d like to offer?

What role do you want to create for yourself? This can be a particularly tricky question, but it is crucial to step back and consider as part of your plan. If your first love is working in the classroom, you should have a plan that allows you classroom time. That may mean splitting time between administrative tasks and a small class workload, or it could mean having a large enough enrollment to bring in a full-time administrator. If you are excited by strategy and operations, and enjoy building a team, recruiting parents, and overseeing the day-to-day running of the school, keep yourself in an administrative role. There are dozens of roles you might choose to play: why not use this opportunity to ensure you put yourself in your dream job?

Once you’ve worked through your objectives (and written them down!) you’re ready to move on and begin planning.

Business Plan vs. Budget

A common misconception is that a well-defined and detailed budget is essentially the same as a business plan. While a solid budget is an important component of a business plan, a true business plan looks beyond just the projected income and expenses to answer questions about both strategy and tactics. 

The Role of a Business Plan

Business plans can seem daunting if you’ve never had to write one before. It is a must-have document, though, as it serves as a road map for your new school. Although there are many things that are going to be a part of the business plan, it is there to explain what you hope to accomplish with your school and how you are going to accomplish it. Additionally, business plans serve as important documentation for financial institutions or investors to see whether your school is worth investing in.

The Role of a Budget

Budgets, on the other hand, are primarily internal documents you’ll use to track your income and expenses and determine where your spending should take place. If you need new textbooks or want to give someone a raise, your budget will guide you through your decisions and help you determine if you have the money to do so, or what you need to accomplish to make it happen.

Business Plan Types

Creating a business plan can take time, but the good thing is that they tend to follow a consistent format – so you can basically work from a template to create yours. There are two common approaches used today:

Traditional "Full" Business Plan

A traditional, full business plan tends to be comprehensive and detailed. Creation of a full business plan can be time consuming but going through the process will help identify areas of planning that you may not have considered, and the resulting plan should provide sufficient details to be used when talking with banks or investors. For full business plans, the US Small Business Administration has a great  step-by-step guide  that walks you through each section of your business plan, along with some examples to look at.

Start-Up "Lean" Business Plan

An alternate approach is the lean start-up plan, which is faster to write and focuses more on high-level plans and a few key elements. Lean plans can be a good place to start, with the assumption you will update and revise the plan frequently.  Particularly if soliciting funding, you may require additional time and detail later. Tim Berry, one of the leading experts on lean business plans, provides a good overview in his  What's a Lean Business Plan  article.

Creating Your Business Plan

There are lots of options for online business plan templates and most share a lot of common characteristics. There’s nothing wrong with picking one based on personal taste. Any of the following are excellent options as a starting point:

growthink (non-profit business plans)

Rocket Lawyer

My Own Business Institute

InvoiceBerry

US Small Business Administration

That there are many internet-based companies that offer business plan writing or editing, specifically. Here are just a few that you might want to check out:

Cayenne Consulting

Go Business Plans

Wise Business Plans

Many of the same companies that provide the business plan templates we highlighted are business consultants, not just business plan writers. Consultants can help you in your overall plans, particularly in areas where you may need guidance.

Professional organizations and associations for private schools, as well as your local chamber of commerce are also great resources for finding business consultants to assist you in creating your business plan and beyond.

Creating Your Budget

Understanding your costs.

The costs you’ll incur as a new school are really dependent on the choices you make in facilities and staffing. You’ll find a lot of useful information in those sections of this guide and they will help you get a clearer picture of the various expenses you’re going to face as you open up your school.

One of the great things about a budget is that, as long as you can easily read and understand it, the format isn’t going to make or break you. That said, staying organized and keeping track of everything takes a good system. One of the most popular methods is using a spreadsheet or system of spreadsheets to plan your income and expenses. Smartsheet has an excellent business budget template that you can modify to meet the needs of your school.

Once you are up and running, insight into actual income and expenses can be generated by your accounting software. Some accounting packages include budgeting tools as well, easing the work of comparing your plan to your actual numbers.

Tools to Assist With Budget Creation

Several excellent resources exist that can help you develop a budget, including:

The American Association of School Administrators has put together a  School Budgets 101  document that outlines common expenses and budgetary considerations for schools

The Guardian published  A beginner's guide to planning and managing school budgets in 2016, which explains several important budgeting principals.

Helping Educators Do the Work That Matters

Guide Quick-Nav

Introduction

We’ve developed these 10 topics to help you along the way. Take them all in at once, or start with the areas most relevant right now.

School Identity

There’s plenty you can do to develop your own brand, starting right from your personal ideals and goals for your school.

Our curriculum pages include ideas on where to go to find materials, and different associations and educational models you may want to consider.

Legal & Operating Requirements

You need to know the requirements at both the federal level and for your state. Here are the basic details for every state.

Funding & Finance

Here we share ideas for possible funding sources, and ways you might be able to start with less than you thought necessary.

Having a plan for how you’ll operate and a budget to predict and allocate funds is critical for all businesses, schools included. We’ve pulled together resources here to help with both.

What facilities are right for your school? We encourage new schools to get creative, and have compiled some considerations to take into account.

How can you find and recruit the right talent for your school? What qualifications or certifications are required?

Policies & Procedures

Thinking about more than just a student handbook and conduct code, we've included recommendations & templates to help you develop your school policies & procedures

Marketing & Online Presence

Associations

School Business Plan Template [Updated 2024]

School Business Plan

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
• Customer Analysis – The customer analysis provides an overview of your target customers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
• Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
• Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Download our business plan template (including a full financial projections model and financial statements).

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School Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

How to Start a School

Starting Your Own School

Anyone can start a school. All you need is an idea and the drive to make it happen. But there are a few things you need to know before you get started. In this article, we will outline the steps you need to take, the permits and licenses you need, and how to find funding.

Importantly, a critical step in starting a school is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps to Starting a School

Choose the name for your school.

The first step to starting a new school is to choose your school’s business name.

This is a very important choice since your business name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your school:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your school.

Develop Your School Business Plan

One of the most important steps in starting a school is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your school.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your school.
• Company Overview – this section tells the reader about the history of your school and what type of school you operate. For example, are you a private school, religious school, charter school, boarding school, Montessori school, or a type of trade school such as a cosmetology school or welding school? You should also include information about the grade levels of your students.
• Industry Analysis – here you will document key information about the education industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target students are and their demographics. For example, how old are they? Where do they live? What do they find important when paying for educational services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage ({i.e., small class size, new facilities, low tuition fees, unique mission or curriculum, etc.)
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your school be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract students to your school? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing and faculty needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Administrative Team – this section details the background and key qualifications of your school’s administrative team, key staff members and faculty members and their job descriptions.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your school make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your school?

Choose the Legal Structure for Your School

Next you need to choose a legal structure for your school and register it and your business name with the Secretary of State in each state where you operate your school.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the school and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a school together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a school include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a school is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Finish Your Business Plan Today!

Secure startup funding for your school (if needed).

In developing your business plan, you might have determined that you need to raise funding to launch your new school.

Secure a Location for Your School

Having the right space can be important for your school, particularly if you’d like to meet clients there.

To find the right physical space, consider:

• Driving around to find the right areas while looking for “for lease” signs
• Contacting a commercial real estate agent
• Doing commercial real estate searches online
• Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

Incorporate Your Business at the Guaranteed Lowest Price

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Not only does BusinessRocket have a 4.9 out of 5 rating on TrustPilot (with over 1,000 reviews) because of their amazing quality…but they also guarantee the most affordable incorporation packages and the fastest processing time in the industry.

Register Your School with the IRS

Next, you need to register your school with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Open a Business Bank Account

It is important to establish a bank account in your school’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your school’s needs and establish a relationship with them

Get a Business Credit Card

You should get a business credit card for your school to help you separate personal and school-related expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your school. This includes the name of your school, the address of your school, and the type of school you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License : getting your Articles of Incorporation as discussed above
• Sales Tax License or Tax-Exempt Status : for selling products and/or taxable services or to establish if you are a nonprofit organization
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a school building or land for a particular purpose
• Food Service, Processing and/or Warehouse Licensing : to ensure safe food preparation
• Health Facility Licensing & Certification : to ensure safe rendering of healthcare services
• Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

Get Business Insurance for Your School

Other business insurance policies that you should consider for your school include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Commercial auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your school against claims of professional negligence.

Buy or Lease the Right School Equipment

The equipment and tools you need will depend on the type of school you start. In general, you will need to buy or lease:

• Classroom furniture and equipment, such as desks, chairs, measuring tools and other items that are necessary for your students
• Lab instruments and equipment, such as microscopes, telescopes, beakers and other supplies that are required to perform experiments in science classes
• Teaching aids for your elementary school teachers
• Office equipment, including computers, printers and other tools that are useful for administration
• Laptop or desktop computers for your students to use in the classroom

Develop Your School Marketing Materials

Marketing materials will be required to attract and retain students to your school.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your school. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional school website provides potential students with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how students and families perceive your school.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help students and others find and interact with your school.

Purchase and Setup the Software Needed to Run Your School

Most schools need accounting software and student information systems to manage and track their student enrollment, grades, and schedules.

For accounting, you will need software that can generate invoices and track inventory and expenses. Your software should also allow you to create purchase orders and track vendor discounts. While there are many different software options available, some of the most popular programs for accounting include QuickBooks and Xero.

Most schools require their teachers to use a student information system (SIS). An SIS is a centralized database that manages class rosters, attendance records, grades, and more.

The right SIS will make your job as a school administrator easier, improve the efficiency of record keeping and reporting, and provide valuable insights into your students’ learning experiences.

Open for Learning

How much does it cost to start a school.

In general, the costs for starting a new school can range from $200,000 to $1,000,000 depending on the type of school you are starting.

The cost of starting a school will generally include:

• Inventory and equipment rentals for traditional lab-based classes
• Curriculum design and books
• Marketing expenses
• Licenses and permits
• Business insurance
• Administrative overhead (salaries for your administration team, staff and faculty, computers, software licenses)

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How to Open a School: Planning, Budget & Recruitment Tips

Last Updated: May 20, 2024 Fact Checked

• Planning Process

Choosing a Type of School

• Legal Requirements

Budgeting & Business Plans

• Culture, Curriculum, & Policy

Building Development & Staffing

Marketing & enrollment.

This article was co-authored by Helena Ronis and by wikiHow staff writer, Sophie Burkholder, BA . Helena Ronis is Co-founder and CEO of AllFactors, a unified web analytics software to drive company's marketing and business growth. She has worked in product and marketing in the tech industry for over 8 years, and studied Digital Marketing & Analytics at the MIT Sloan School of Management Executive Program. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 478,692 times.

Congratulations! You're joining parents and teachers around the world who want to reinvent education by starting their own schools. Starting a school and sharing your vision for education with the world can be one of the most satisfying career choices you'll make. But where to start? A bit of planning is essential at all steps in the process, but there is also so much support available to you. Read this article for a complete, step-by-step guide to opening your own school.

Starting Your Own School

• Decide whether you’re opening a nonprofit or for-profit school
• Form an advisory board and work together to craft a school mission statement.
• File for incorporation and accreditation with your state’s education department.
• Create a school business and budget plan, along with funding options.
• Develop your school’s brand, including the name, mascot, logo, and color palette.
• Find a building and hire your staff. Develop a curriculum and policy handbook.
• Recruit and enroll students to attend your school.

Beginning the Planning Process

• Starting a school can be a difficult and lengthy process. By having a community to bounce ideas off of and seek advice from, you’ll feel more supported and connected throughout this journey.

• September/October: Contact accrediting bodies and review state education laws.
• November: Prepare your school’s mission statement.
• December: Check out possible buildings and study local demographics.
• January: Assemble your board of directors and start enrollment for the school.
• February: Work with the board to finalize your mission statement and incorporate the school.
• March: Have your proposed building inspected by the fire department and school officials. Initiate any necessary construction work.
• April: Interview and hire faculty and staff. Design school curriculum.
• May: Review student enrollment applications and send out admission letters.
• June/July: Purchase or collect donated furniture and teaching equipment. Assemble classrooms and equip the school with internet/phone services.
• August: Begin orientation meetings with faculty and staff.
• September: Open the school for its first academic year!

• When you’ve found someone you want to join your board, send them an email or schedule a lunch where you can tell them about your mission and the need for your school.
• Find a compelling way to describe your path and how it’s brought you to this step.
• Then, schedule a meeting (in-person or over Zoom) to tell your potential board members more about why you need their expertise and how they will serve your community.
• If someone does commit, make sure you agree on the amount of time, financial support, and skills you need from them.

• Charter schools are free to attend but run on an application system. Charters are granted by the state along with 3-5 years of funding. If the school fails to meet expectations, the charter is not renewed.
• Because charter schools run independently of the public school system, they can offer unique learning environments and specializations. However, teachers have a constant pressure to go above and beyond that can lead to burnout.
• Magnet schools are another type of public school that specialize in certain areas, e.g. technology, science, history, or the arts. Some magnet schools admit students based on achievement, while others operate on a lottery system.
• Traditional private schools operate completely separately from public school systems, which is why they charge tuition and fees to attend. Private schools can be nonprofit or for-profit, and they can also be religious or non-religious.
• Microschools or learning pods are schools with class sizes of 15 or less. The students are usually of varying ages, and the schedule and curriculum are built around their needs. [4] X Research source

• Keep in mind that some religious schools only hire teachers and administrators that identify with that religion—this could limit your school’s performance or perception of inclusivity.
• In some states, it’s also required for religious schools to be sponsored by or affiliated with a religious institution, such as a church, synagogue, mosque, or temple.
• Non-religious schools are based on secular teachings that aren’t bound by any specific religious beliefs.
• Rather than having religion-based policies and curricula, non-religious schools usually develop a set of core values that are upheld by teachers and students.

• Non-profit schools, on the other hand, are run by an active board of trustees. This board is typically in charge of the hiring process and pass down management of the school for generations.
• It’s much easier to raise funding for nonprofits, as they’re permitted to accept tax-deductible contributions from community members and businesses.
• However, you first have to apply for tax-exempt status with the IRS in order to be recognized as a nonprofit organization. [7] X Research source

Legal Requirements & Accreditation

• It may be worth hiring a lawyer to help you navigate the legal requirements of opening a school. Look for a lawyer with experience in schools, or even someone who accepts pro bono work in the education field.

• Often, there's a corporate filing office or business bureau with which you can fill out the papers. Usually, there is a fee of several hundred dollars associated with the forms.
• After incorporating your school, apply for accreditation with your state’s educational division. Begin this process at least 2-3 months before the start of school.
• The authorized educational agencies in your area will conduct an assessment of your school and whether it’s following educational standards.
• Once your school has been successfully accredited, you can start accepting enrollments.

• Net earnings may not inure to the benefit of any private individual or shareholder.
• No substantial part of its activity may be attempting to influence legislation and may not intervene in political campaigns.
• The organization’s purposes and activities may not be illegal or violate fundamental public policy.

• The tax-exempt status can be time-consuming, and you may want to consult a lawyer to go over the paperwork with you and ensure that you're interpreting and filling it out correctly.
• To file for tax-exempt status, fill out IRS form 1023, found here .

• An executive summary.
• A description of the school.
• The workforce structure.
• Your budget plan and market analysis.
• A checklist of objectives for the schools.
• Marketing and enrollment strategies.
• An estimate of how many students you’re likely to enroll.

• Ideally, the person on your board with financial experience should be developing your business budget.
• You can also hire an accounting firm with nonprofit experience to create your budget for you.
• Lean on the conservative side when calculating your expenses and income. Worst case, you’ll end up with more money than you had planned for!

• Apply for grants appropriate to your school and use the money toward implementing your vision.
• Look for investors in your community or through online platforms like Donor Box and Give Lively .
• Make sure to write a solid business proposal that you can present to potential investors.
• If you own tangible assets like land property or computer sets, you can use them as capital for fundraising and grants.

Designing School Culture, Curriculum & Policy

• What are your values?
• Who do you want to serve?
• What kind of education does this community need?
• What will your school provide that other schools cannot?
• What kind of social, intellectual, and emotional experience do you want to give your students?
• Where do you want your school to be in 5 years, 25 years, and 100 years?
• What type of school do you want to start? For-profit or nonprofit? Nonprofits are extremely difficult to establish but have long-term benefits. If you want to start on a smaller scale, you could consider beginning with a few after-school classes, a part-time homeschool coop, or a playgroup.

• Finalize your school’s brand by choosing fonts and colors that will consistently be used to represent and market your school.
• Stick with a color palette of 4-5 shades—try a palette generator like Coolors to preview different color combinations.
• Use a graphic design website like Canva to create your school’s logo. If design isn’t your strong suit, ask someone on your board or hire a freelancer from a service like Fiverr .
• You could also open your school brand decisions up to the community! Issue a town- or city-wide contest that potential students can enter. Ask them to design their dream school’s name, mascot, color palette, and logo.

• How long are classes?
• How many classes in a day?
• When will the day start and end?
• How will lunches be organized?
• How will teachers be scheduled?
• What do your students need?
• What is the objective of the students' learning?
• What criteria will be used to assess learning?
• How will students be tested?
• What constitutes graduation from the school?

• Will your school be test-heavy? Writing-based? Discussion-centered? May teachers select their own texts or select from approved books?

• To avoid this lengthy auditing process, consider using a pre-existing curriculum such as Montessori or Waldorf.
• If you're interested in forming a school with a pre-set ideology or pedagogy, contact the legislative body for the organization you'd like to join. They can help you with the next steps in adopting their curriculum.

• Create a separate handbook for staff that outlines school policies as well as employment information, such as sick leave policies, vacation day accrual, payroll processing, standards for dress, and expectations for afterschool activities.
• Use this sample employee handbook and sample student/parent handbook to get started.
• To develop your procedures, create an operations manual for staff that outlines how you’d like things to be done at the school. When it comes to attendance, for example, note who takes attendance, how it’s reported, what counts as a tardy/absence, and if/when parents are notified of their child’s attendance status.
• Keep your operations manual simple for the time being—you will inevitably have to alter and add to it as new situations arise at school.

• Along with your inspection, learn the zoning codes for your school’s location. Zoning may affect what types of structures you can build on your school property.
• If possible, design your physical space to facilitate your school’s mission and curriculum.
• For example, perhaps you want permaculture to be a hands-on part of the science curriculum. Make room for gardening spaces in your school.
• Or maybe you want your school to highlight critical race theory—build a DEI library and discussion spaces into your building plans.

• Your teachers will be the single most important factor in the quality of your school’s education, so choose them wisely.

• While it may be tempting to take anyone who wants to enroll in your school, it's very important that prospective parents are fully on board with your vision, or it could cause serious problems later.
• If you have a large school to fill, you could consider designing a high-impact branding, marketing, and public relations plan and be prepared to carry it out with gusto
• Alternatively, you could choose to list your school on a marketplace to take care of much of the marketing work.

• When they enroll their child, ask parents to sign a contract and put down a down payment.
• Many great organizations exist that can take the hassle out of processing tuition payments for you.

Community Q&A

• Consider conducting a feasibility study to determine whether or not opening a school will be a viable option. Early in the startup process, it is essential to take a hard look at your vision and determine how best to proceed. You may also want to interview people in your community about whether there is a need for this type of school Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://www.pbs.org/newshour/education/start-school-one-familys-recipe-startup-success
• ↑ https://www.rasmussen.edu/degrees/education/blog/types-of-schools/
• ↑ https://www.edchoice.org/engage/microschools-what-are-they-what-do-they-cost-and-whos-interested/
• ↑ https://farragut.org/religious-vs-non-religious-education-in-private-schools/
• ↑ https://www.privateschoolreview.com/blog/for-profit-vs-not-for-profit-schools
• ↑ https://jagconsultingservices.com/10-steps-to-starting-a-private-school/
• ↑ https://www.fldoe.org/schools/school-choice/private-schools/opening-a-private-school.stml
• ↑ http://www.irs.gov/publications/p557/ch03.html
• ↑ https://www.uschamber.com/co/start/strategy/nonprofit-registration-guide
• ↑ https://amshq.org/Educators/Montessori-Schools/Starting-a-School
• ↑ https://portal.ct.gov/-/media/SDE/Health-Education/curguide_generic.pdf
• ↑ https://amshq.org/School-Resources/Starting-a-School/Some-Considerations-and-First-Steps.aspx
• ↑ https://choosetwine.com/starting-a-private-school/policies-procedures/

About This Article

If you want to start your own school, visit your state’s website for their Department of Education and familiarize yourself with any laws and regulations that will apply to you. Write out a curriculum including class length, school hours, assessment criteria, and other organizational details, then present the curriculum to your state’s school board and have it approved. After that, form a corporation and secure funding for your school, lease or construct the school building, and hire your staff before the start of the new school year! Keep reading to learn how to attract students to your school! Did this summary help you? Yes No

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Everything You Need To Know About Starting a New School

by Gordana S | Oct 7, 2020 | Starting a School | 0 comments

Table of Contents

The Ins and Outs of Starting a New School

Image source: WeAreTeachers

Are you an educational expert who believes that the schooling system is in desperate need of change?

Are you willing to dedicate your time and energy to creating an educational establishment that will be remembered by generations to come? 

If you are both of these things, you have come to the right place. 

Starting a new school can be a daunting undertaking, but with the right vision, careful planning, and a healthy support system, success is virtually guaranteed. 

To help your vision come to fruition, we have decided to provide you with an in-depth guide on how to start a new school . You will learn how to build your school’s identity, craft business plans, and budgets, increase your school’s online presence , and find the right staff for your new school. 

Building a School Identity

Identity is what brings a group of people together, increases group cohesion, and maintains a school community . 

Building a school identity requires:

• Coming up with a school’s name
• Creating a school’s brand

Coming Up With a School’s Name 

If you are opening a high school that is affiliated with a well-known chain of schools, you will have to adhere to the chain’s established naming convention. Coming up with a name for an independent school is a bit more tricky because you will have to consider whether the following conditions are met :

• A valid domain name is available
• Another high school with the same name doesn’t already exist 
• There are no copyright issues regarding a word or phrase included in your school’s name

Purchasing a Domain Name

Purchasing a logical domain name (easily relatable to your brand) is crucial for building your school’s online presence . Both your website and email addresses will contain the domain name, so you should make sure that it is easily remembered and, preferably, easy to type. This includes avoiding underscores and hyphens in your school’s domain name.

Given that domains no longer have to end with .com, .org, or .net, you should not have any issues using the domain name you have come up with by going for a different domain ending such as .school, .academy, etc. 

To reserve a domain name, you will need to use one of many available domain registrars such as:

Make Sure That The Name Is Authentic

Before you settle for a particular name for your high school, make sure that no other school in your state is using it . 

Although having your school share the same name as another one in a different state does not have to be a cause for concern (from the copyright standpoint), it can be confusing, and you do not want that.  

To make sure that no other school in your area uses the same name, you can check out one of the following websites:

• EducationBug
• National Center for Education Statistics (NCES)
• Private School Review

Potential Copyright Challenges

Before finalizing your school’s name, it would be smart to consult an attorney that specializes in intellectual property—to make sure that your school’s name does not get confused for the names of other brands and companies on the marketplace.

Last names often create copyright issues as many companies have their founder’s last name in the title.

Crafting a Brand

Image source: HEM

One thing that almost all successful brands have in common is that they stand out from the competition.  

To craft a successful school brand, you need to cover the branding basics that include :

• Visual branding
• Mission statement and core values

The Importance of Visual Branding

When crafting your school’s brand, working on visual materials that will represent your establishment is more than necessary.

Logos and wordmarks are a great place to start your visual branding process . Your school’s logo will influence the rest of the visual branding decisions you will have to make—be it color choices, playful or serious designs, etc.

Instead of creating these visual items yourself, we suggest giving design websites like 99Designs and LogoTournament a shot. 

Mission Statement and Core Values

When conceptualizing your school’s mission statement, ask yourself the following questions:

• What are my school’s core values
• What is my school’s mission
• How will the community perceive my school
• What will make my school stand out

Exploring the answers to these questions will help set the tone for your school culture , which will subsequently affect the recruitment process. 

If you are struggling to define your school’s mission statement and core values, you can find guidance in:

• Our school mission statement guide 
• CultureIQ ’s guide to defining company values

Creating a Business Plan and Budget When Starting a New School

Your planning process can easily go sideways if you do not construct a viable business plan carefully. 

Business plans are essential for gaining confidence in your school’s vision , as well as building confidence in others to help them understand how you plan to turn your dream into reality. 

To start working on a business plan, you first need to be clear about your mission and core values. After you have established them, you have to ask yourself the following questions:

• What is the perfect number of students in my high school? You should be confident about the size of the school you want to build. Is your goal to have over 500 students, or do you want your student count to remain small?
• Who are the families and students I want to teach? Is your goal to educate the underserved population that your community has neglected? Do you want to bring like-minded families together, based on a shared academic philosophy, opportunity, or religious conviction?
• What role should I take? If you want to be satisfied with what you have achieved, assessing your passions and aspirations beforehand is a must. Do you enjoy spending time in the classroom? If so, you should make sure to split your time between doing administrative tasks and teaching. The beauty of starting a new school is that you get to design the job of your dreams for yourself. 

A Budget and a Business Plan Are Not the Same

People often mix up budgets and business plans and cannot easily tell them apart.

• A budget is nothing more than an internal document that helps you keep track of your income and expenses. Many of the decisions that a school leader needs to make are based on the budget’s capacity.
• A business plan is a complex document that serves as a guidebook and tells you how and what you will accomplish with your school. Financial institutions will want to examine your business plan before deciding whether your school is worth investing in. 

Creating Your School Budget

Above all things, you should make sure that your budget is easy to read and understand . 

To achieve this, you are going to want to use spreadsheets or other organizational methods that make keeping track of your budget hassle-free. 

Fortunately, there are many business budget templates available online that can be tweaked to meet your school’s needs. 

When creating a budget, you should consult the following resources to familiarize yourself with the fundamental principles of budget creation:

• A beginner’s guide to planning and managing school budgets by The Guardian
• Practical Guidance for Independent School Business Operations by The National Business Officers Association
• School Budgets 101 by The American Association of School Administrators

Creating a Business Plan

Creating a business plan is a time-consuming effort .

However, the fact that business plans tend to follow a standardized format facilitates the process greatly. 

You can approach your business plan in two ways:

• A traditional business plan — Traditional business plans or “full” business plans are all-inclusive and detailed. When creating a traditional business plan, you get to identify certain areas of planning that you might have overlooked previously, such as financing requests and market analysis.
• A start-up business plan — Start-up or “lean” business plans are much faster to write and focus only on a few crucial elements, like revenue streams and key partnerships. Start-up plans are a great starting point, especially when you are in the process of acquiring funds. 

Most business plan templates share common characteristics, so you should not think long and hard about which one to settle on. The following resources will give you an idea on how to approach your business plan:

• US Small Business Administration
• InvoiceBerry

If you do not want to deal with creating a business plan on your own, you can always hire a professional online agency to do it for you. Here are some of the agencies that you might want to check out:

• Go Business Plans
• Cayenne Consulting

Developing Your Marketing Strategy

No matter the industry you are in, having a solid marketing strategy impacts your outreach drastically. 

When taking on the role of a marketer, your goal is to provide a unique value or benefit that meets the needs and solves the problems of your customers . In terms of high schools, that can be an individual approach to learning, a one-of-a-kind curriculum, etc. 

That unique thing that sets your school apart is known as the “brand promise,” and it will play a major role in how successful your marketing strategy turns out to be. 

Designing a School Website

When they need to do some research, the first place people visit is the web. That is why you want to have a neatly designed and fully operational website even before you open your school’s doors. Keep in mind that the website has to:

• Have a responsive design — Given that your future prospects will not necessarily have a computer nearby when they find out about your school, ensuring that your website is equally as functional and intuitive to use on all devices is essential
• Communicate your story — People who are visiting your website for the first time want to learn about your school’s story and vision quickly. That is why your website needs to illustrate your school culture through words, photo galleries, and easily accessible videos
• Look and feel professional — In today’s world, people are used to assessing the quality of service via the content presented on a website. To make sure that your website speaks volumes about your competence, it has to be clean, well-organized, and visually appealing. 

Traditional Marketing Methods

Online marketing is something that you should focus on the most when starting a new school. 

Traditional marketing strategies still have their place in today’s world and should be used simultaneously with various online marketing methods. Some of the best traditional marketing channels are:

Using Social Media To Advertise Your New School

Social media platforms are perfect for getting the message about your new high school across. The best thing about them is that you do not need a substantial marketing budget to make your online marketing strategies effective. 

One thing that you should keep in mind is that posting regular updates on your social media channels is necessary to advertise your high school successfully . If you do not have the means to post new content continuously, limit the number of channels that you are using. 

Social media platforms that you should take into consideration are:

• Facebook —You can set up a business page for your high school that will contain your school’s name, location, and a link to the school’s website. Since Facebook has millions of users, your high school Facebook page will probably receive a substantial amount of traffic. 
• Nextdoor —If you want to keep your local community updated with your school’s activities, Nextdoor is the ideal platform for your purposes. 
• Twitter —Given that Twitter limits the number of characters that you can use, it is a great channel for updating your school community about important snippets of information, such as your school’s opening date.

Finding and Hiring the Right Staff When Starting a New School

Image source: Career FAQs

Finding the right staff is the most challenging aspect of starting a new school—yet the most important one . 

The right teaching staff will help you start on the right foot and provide a solid foundation on which you can build your school community. 

You can advertise open teaching positions on various online platforms, but the best ones are:

• K12 Job Spot
• SchoolSpring

Hiring the Right People

When hiring new people for your high school, it is important to find the right staff that will become an asset to it. 

You can adhere to entrepreneur Alan Hall’s 7Cs when interviewing future employees: 

• Culture —Does the candidate fit your school’s culture ?
• Capable —Is the applicant willing to grow and learn even further? 
• Competent —Does the interviewee have the necessary skills and education for the job?
• Commitment —Will they stick around for a while?
• Compatible —Will the candidate get along with other staff members?
• Compensation —Do you have the means to pay the prospective employee appropriately?
• Character —Does the aspiring candidate share your school’s values?

How To Start a New School the Right Way

As long as you are confident in your vision, have a strong business plan, and hire the right staff, the process of starting a new school will be less stressful and laborious. 

Be careful about how you define your school’s brand and make sure to offer something unique that will make your school stand out within the community.

Although the process of starting a new school is laborious, the whole community will get to reap the benefits of the end result. Keep your vision clear and surround yourself with the right people, and in a few years’ time, we will have better functioning educational institutions.

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Private School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.

We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).

Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.

Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.

Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.

The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.

As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.

Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.

They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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How to Write a Business Plan: Your Step-by-Step Guide

So, you’ve got an idea and you want to start a business —great! Before you do anything else, like seek funding or build out a team, you'll need to know how to write a business plan. This plan will serve as the foundation of your company while also giving investors and future employees a clear idea of your purpose.

Below, Lauren Cobello, Founder and CEO of Leverage with Media PR , gives her best advice on how to make a business plan for your company.

Build your dream business with the help of a high-paying job—browse open jobs on The Muse »

What is a business plan, and when do you need one?

According to Cobello, a business plan is a document that contains the mission of the business and a brief overview of it, as well as the objectives, strategies, and financial plans of the founder. A business plan comes into play very early on in the process of starting a company—more or less before you do anything else.

“You should start a company with a business plan in mind—especially if you plan to get funding for the company,” Cobello says. “You’re going to need it.”

Whether that funding comes from a loan, an investor, or crowdsourcing, a business plan is imperative to secure the capital, says the U.S. Small Business Administration . Anyone who’s considering giving you money is going to want to review your business plan before doing so. That means before you head into any meeting, make sure you have physical copies of your business plan to share.

Different types of business plans

The four main types of business plans are:

Startup Business Plans

Internal business plans, strategic business plans, one-page business plans.

Let's break down each one:

If you're wondering how to write a business plan for a startup, Cobello has advice for you. Startup business plans are the most common type, she says, and they are a critical tool for new business ventures that want funding. A startup is defined as a company that’s in its first stages of operations, founded by an entrepreneur who has a product or service idea.

Most startups begin with very little money, so they need a strong business plan to convince family, friends, banks, and/or venture capitalists to invest in the new company.

Internal business plans “are for internal use only,” says Cobello. This kind of document is not public-facing, only company-facing, and it contains an outline of the company’s business strategy, financial goals and budgets, and performance data.

Internal business plans aren’t used to secure funding, but rather to set goals and get everyone working there tracking towards them.

As the name implies, strategic business plans are geared more towards strategy and they include an assessment of the current business landscape, notes Jérôme Côté, a Business Advisor at BDC Advisory Services .

Unlike a traditional business plan, Cobello adds, strategic plans include a SWOT analysis (which stands for strengths, weaknesses, opportunities, and threats) and an in-depth action plan for the next six to 12 months. Strategic plans are action-based and take into account the state of the company and the industry in which it exists.

Although a typical business plan falls between 15 to 30 pages, some companies opt for the much shorter One-Page Business Plan. A one-page business plan is a simplified version of the larger business plan, and it focuses on the problem your product or service is solving, the solution (your product), and your business model (how you’ll make money).

A one-page plan is hyper-direct and easy to read, making it an effective tool for businesses of all sizes, at any stage.

How to create a business plan in 7 steps

Every business plan is different, and the steps you take to complete yours will depend on what type and format you choose. That said, if you need a place to start and appreciate a roadmap, here’s what Cobello recommends:

1. Conduct your research

Before writing your business plan, you’ll want to do a thorough investigation of what’s out there. Who will be the competitors for your product or service? Who is included in the target market? What industry trends are you capitalizing on, or rebuking? You want to figure out where you sit in the market and what your company’s value propositions are. What makes you different—and better?

2. Define your purpose for the business plan

The purpose of your business plan will determine which kind of plan you choose to create. Are you trying to drum up funding, or get the company employees focused on specific goals? (For the former, you’d want a startup business plan, while an internal plan would satisfy the latter.) Also, consider your audience. An investment firm that sees hundreds of potential business plans a day may prefer to see a one-pager upfront and, if they’re interested, a longer plan later.

3. Write your company description

Every business plan needs a company description—aka a summary of the company’s purpose, what they do/offer, and what makes it unique. Company descriptions should be clear and concise, avoiding the use of jargon, Cobello says. Ideally, descriptions should be a few paragraphs at most.

4. Explain and show how the company will make money

A business plan should be centered around the company’s goals, and it should clearly explain how the company will generate revenue. To do this, Cobello recommends using actual numbers and details, as opposed to just projections.

For instance, if the company is already making money, show how much and at what cost (e.g. what was the net profit). If it hasn’t generated revenue yet, outline the plan for how it will—including what the product/service will cost to produce and how much it will cost the consumer.

5. Outline your marketing strategy

How will you promote the business? Through what channels will you be promoting it? How are you going to reach and appeal to your target market? The more specific and thorough you can be with your plans here, the better, Cobello says.

6. Explain how you’ll spend your funding

What will you do with the money you raise? What are the first steps you plan to take? As a founder, you want to instill confidence in your investors and show them that the instant you receive their money, you’ll be taking smart actions that grow the company.

7. Include supporting documents

Creating a business plan is in some ways akin to building a legal case, but for your business. “You want to tell a story, and to be as thorough as possible, while keeping your plan succinct, clear, interesting, and visually appealing,” Cobello says. “Supporting documents could include financial projects, a competitive analysis of the market you’re entering into, and even any licenses, patents, or permits you’ve secured.”

A business plan is an individualized document—it’s ultimately up to you what information to include and what story you tell. But above all, Cobello says, your business plan should have a clear focus and goal in mind, because everything else will build off this cornerstone.

“Many people don’t realize how important business plans are for the health of their company,” she says. “Set aside time to make this a priority for your business, and make sure to keep it updated as you grow.”

34+ SAMPLE School Business Plan in PDF | MS Word | Google Docs | Apple Pages

School business plan | ms word | google docs | apple pages, 34+ sample school business plan, what is a school business plan, benefits of a school business plan, how to write a school business plan, why are the mission statement and vision statement important, what is the use of school business plan.

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New School Business Plan

Step 1: school overview, step 2: executive summary, step 3: school services.

• Literacy services
• Numeracy services
• Meeting accreditation standards
• Foundations in science and mathematics
• Foundations in geography and history
• Giving extracurricular activities
• Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

• Strengths – What is the ace of your school against your competitors?
• Weaknesses – On what aspects are your school lacking?
• Opportunities – Where does your school excel in teaching?
• Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, you may also like these articles.

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How to write a business plan for your private school project.

Starting a private school is a great way to provide students with an alternative education option that is tailored to their individual needs and interests.

It also allows for greater autonomy and flexibility in curriculum design and implementation, allowing for more personalized learning experiences.

But, before that, you need a business plan.

Creating a business plan before beginning a project is essential for success. It helps to identify potential risks and opportunities, as well as providing a roadmap for the project.

In short, a good business plan will help ensure the profitability of your private school project .

What should be covered when creating a business plan for a private school? How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: you can avoid starting your business plan from scratch.

Feel free to download our professional business plan for a private school and tailor it to suit your project.

Designing a business plan for a private school

Is a business plan recommended for your private school project.

Yes, you should create a business plan for your private school project.

Crafting a well-structured business plan will help you to:

• gain knowledge of the private school market
• keep up with the industry's changing trends
• discover what makes a private school competitive
• understand parents' educational preferences and expectations
• come up with a winning value proposition for your independent educational institution
• examine competitor market share
• find solid competitive advantages for your private school project
• find a business model that will lead to a positive bottom line
• implement a winning strategy on the short and the long-term
• assess potential risks involved in starting a private school, such as regulatory compliance, student safety, and educational quality

Our team has created a business plan for a private school that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a private school?

If done well, your business plan will be a full package of content, metrics and financial data. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a private school , we made sure to structure it propertly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

Access relevant data and metrics for the private school project, assisting you in analyzing the opportunities and challenges within the education and schooling sector.

The data here is always fresh; we update it twice a year.

2. Project Presentation

The "Project" section is where you outline your private school project. You can describe the educational philosophy, curriculum offerings, extracurricular activities, facilities, teaching staff qualifications, admission process, and the unique value proposition that sets your school apart in providing quality education.

Remember to introduce yourself at the end of this section.

Discuss your passion for education, your vision for the private school, and how you plan to create an enriching and nurturing learning environment for students. Highlight your qualified faculty, your innovative curriculum, and your dedication to providing personalized attention and holistic development opportunities through your private school project.

We wrote some content in our business plan. Change it to fit your concept.

3. Market Research

The next item on the list is the "Market Research" section.

The purpose of this section is to introduce the market segments for your private school project.

It includes a competition study, outlining other private schools in the area. Your school's unique educational programs and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your private school project highly profitable.

Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a private school, in this section.

5. Finances

In the end, the section labeled "Finances" allows you to showcase the financial details and values of your project.

How to elaborate the Executive Summary for a private school?

The Executive Summary serves as a compact introduction to the business plan of your private school project.

Don't go beyond 2 pages; ensure you include only the critical information.

This document is designed to make the reader excited about your business plan.

In the Executive Summary of your private school project, answer these questions: what is your private school project about? who is your target market? are there other private schools in the area? what sets your school apart from them? how much funding do you require?

How to do the market analysis for a private school?

The market study of your private school project helps you understand external factors such as parent preferences for education, competition within the private school sector, and emerging trends in educational practices.

By conducting an extensive market study, a private school can understand parent and student needs, offer quality education and comprehensive programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, increased enrollment, and a prominent position in the private education sector.

Here is what what we've put in the "Market Research" section of our business plan for a private school :

• key insights and trends in private schools, including private school enrollment rates, education quality, and the impact of specialized private school programs
• a list of potential market segments for a private school
• the competitive review
• the competitive advantages to target for a private school

The key points of the business plan for a private school

What's the business model of a private school, business model of a private school.

a private school's business model revolves around providing education services to students in a private setting. Revenue is generated through tuition fees, potentially offering additional services such as extracurricular activities or specialized programs.

The business model focuses on offering a high-quality and comprehensive curriculum, hiring qualified educators, providing modern facilities and resources, marketing to target parents and students, and building strong relationships with parents and the local community.

Success depends on establishing a positive reputation for academic excellence, attracting and retaining students, meeting regulatory requirements, effective marketing strategies, and delivering a holistic and enriching educational experience.

Business model ≠ Business plan

Avoid confusing "business plan" with "business model."

A business model is a framework that outlines how a company creates value, delivers products or services, and generates revenue.

In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a private school .

How do you identify the market segments of a private school?

Segmenting the market for your private school project involves dividing your potential students and families into different groups based on their educational needs, preferences, and demographics.

These categories may include factors such as grade levels, curriculum types, extracurricular programs, or families seeking specific educational approaches (e.g., Montessori, STEM, arts-focused).

By segmenting your market, you can offer a private school experience that caters to each segment's specific requirements. For example, you might provide elementary, middle, and high school programs for students of different grade levels, offer a comprehensive curriculum that encompasses a range of subjects and learning areas, specialize in specific educational approaches or philosophies such as Montessori, STEM (Science, Technology, Engineering, and Mathematics), or an arts-focused curriculum, or focus on offering a variety of extracurricular programs and enrichment activities that align with the interests and talents of students.

Market segmentation allows you to effectively target your marketing efforts, communicate the unique benefits of your private school, and provide a nurturing and stimulating educational environment that meets the unique needs and preferences of each student segment and their families.

In the business plan for a private school , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a private school?

Without surprise, you won't be the only private school project in your area. There are other educational initiatives working towards establishing quality private schools.

Develop a solid business plan by conducting an extensive competitor analysis that evaluates their strengths and weaknesses.

Address their weaknesses (such as inadequate curriculum design, lack of extracurricular activities, or poor student support services).

Why is it crucial to notice these aspects? Because these weaknesses can impact the success of private school projects.

By focusing on these areas, you can offer a comprehensive and well-rounded education curriculum, provide qualified and dedicated teaching staff, and create a nurturing and inclusive school environment, positioning your private school project as a preferred choice for parents and students seeking quality education and holistic development.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a high school: experienced and dedicated teaching staff, diverse educational programs, supportive learning environment.

How to draft a SWOT analysis for a high school?

A SWOT analysis can help identify potential opportunities and threats that can affect the success of the private school project.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a private school

The strengths for a private school

S stands for Strengths in SWOT, representing the project's valuable strengths or advantages.

For a private school, possible strengths could include a highly qualified teaching staff, a rigorous academic curriculum, a diverse student body, and a strong emphasis on extracurricular activities.

The weaknesses for a private school

The "W" symbolizes Weaknesses, indicating the specific areas or aspects of the project that require attention.

For a private school, potential weaknesses could include inadequate funding, lack of qualified teachers, insufficient resources, and limited parental involvement.

The opportunities for a private school

The "O" in SWOT stands for Opportunities, which are positive external factors that can help the project succeed.

In the case of a private school, potential opportunities include creating an innovative curriculum, increasing student engagement, expanding the school's reach through technology, and developing community partnerships.

The threats for a private school

When we refer to the "T" in SWOT, we're referring to Threats, which are the external risks or detrimental factors that can impact the project's performance.

How to develop a marketing plan for a high school?

A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.

A well-crafted marketing strategy will attract parents seeking quality education for their children to your private school project.

Parents won't enroll their children in your private school project without effective marketing; showcasing the quality of education, extracurricular activities, and nurturing environment is crucial.

Are you implementing effective marketing strategies for your private school project? Consider hosting open houses or informational sessions for parents, showcasing your school's unique educational programs, and utilizing targeted advertising campaigns in local communities.

Don't worry if you have no clue about marketing and communication.

How to build a solid financial plan for a high school?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

In the process of developing your business plan, you'll need to determine the expected revenue for your private school project.

The revenue forecast should be based on reliable information and reflect current market conditions.

Our financial plan for a private school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your private school project. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your private school project will be profitable or not.

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Plan template bundle, education business plan template bundle, 25+ school business plan templates in doc | pdf, 1. bible school business plan template, 2. school business plan template, 3. music school business plan template, 4. simple middle school business plan template, 5. free self-sufficient school business plan template, 6. free primary school business plan template, 7. free basic school business plan worksheet, 8. free sample primary school business plan template, 9. free school admission business plan template, 10. free basic primary school business plan, 11. community school business plan with executive summary, 12. free preschool daycare / childcare business plan, 13. free students secondary school business plan, 14. free business plan for charter schools template, 15. free independent public school business plan, 16. free draft quarterly school project business plan, 17. hospitality school business planner with introduction, 18. free senior high school business plan template, 19. nursery & primary kindergarten kids school business plan, 20. free school management & business continuity plan, 21. free school education improvement business plan, 22. free school business continuity plan form, 23. free charter school business plan outline, 24. free private school business plan template, 25. free school business lesson plan template, how to create a highly effective preschool business plan, step 1: create the cover page, step 2: create a summary of what you want to build, step 3: give an analysis of the market, step 4: propose how you wish to achieve your goals, step 5: calculate and estimate the costs, what is a perfect business plan, how to make the perfect business plan, step 1: make a proper analysis, step 2: mention purpose, step 3: make a government outline, step 4: try to make an execution, step 5: keep your financial statement, step 6: follow the appendix, plan templates.

A business plan helps you with a new project, product, service, or system when managing a company. Students, teachers, and administrative members can also improve their education for secondary school, primary school , or other preschool kids. Moreover, you can also launch a new course for your private high school and secondary school subjects like music, art, and any lesson. We understand that the content and research take time, so we provide you with school business plan templates .

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How to Start a Private School PDF; Private School Business Plan Sample

How to Start a School Business - Private School Business Plan Sample PDF

Are you considering starting a School and are in need of a private school business plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New School Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your school business plan PDF book for free

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a School Business plan :

COMPANY NAME will provide private school services in quantitative courses, starting the first school in the Atlanta, Georgia area. Focused primarily on students in grades K-6, classes are available in courses including: history, science, geography and mathematics in addition to multiple languages, religions and philosophy COMPANY NAME will focus primarily on Eastern Indian, Asian and European based language and philosophy to start.  This method will be focused on to ensure that students can study their native language and learn native customs from where they or their families come from.  Teaching sessions focus on helping students grasp the concepts they will need to know to perform well in their class, as well as developing study strategies to effectively prepare for exams in their class. A long-term focus of empowering students is favored over a short-term problem-solving strategy. High tuition, schools claim, is used to pay higher salaries for the best teachers and also used to provide enriched learning environments, including a low student to teacher ratio, small class sizes and services, such as libraries , science laboratories and computers . Service Summary The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy League schools and to the best international universities; however while at the same time developing a confidence gained from knowing their family heritage, roots, history, culture, religion and languages. Each student will be having a sense of pride in being an American and also in being of Indian origin harmoniously.  COMPANY NAME projects that 50% of students will be Asian Indian decent and 50% of students will be Americans seeking to get the best education available in the United States. COMPANY NAME is planning to become an International Baccalaureate World School.  By receiving this support from a worldwide education organization, the school will be on the roster of offering courses transferable and also recognized around the world. Market Analysis Summary While there are cultural and language classes that children of Indian origin can attend outside of the regular school curriculum, there is no comprehensive school, which offers an excellent education along with meeting their cultural needs anywhere in the USA. Vision COMPANY NAME vision is to provide world-class education for its students at playschool, kindergarten, primary school levels. The aim of this educational institute is the quest for truth; blending the methods of learning of the East and West COMPANY NAME seeks to help bring to the United States the highest education possible to help children be able to compete with the world, as the American education standards and results continue to decline.

• American students rank 25th in math and 21st in science compared to students in 30 industrialized countries.
• America’s top math students rank 25th out of 30 countries when compared with top students elsewhere in the world.
• By the end of 8th grade, U.S. students are two years behind in the math being studied by peers in other countries.
• Sixty eight percent of 8th graders can’t read at their grade level, and most will never catch up.

Resource: http://www.bls.gov It will be a school for a diverse student body with a global faculty and an international curriculum. The Foundation believes its particular location in the USA will give the community of learners an incredible opportunity to examine change, explore the interconnectedness of issues and develop a global perspective. COMPANY NAME will offer an educational experience that is truly international and still Indian at heart.   The Foundation will invite the Council of International Schools (CIS) and other prominent educationists to be its' consultants. Together with experienced consultants' input, COMPANY NAME shall attract an inspiring faculty and student body.

1.1 Objectives

• Generate five informal contracts/referrals with school professors from accredited private schools located in India.
• Increase revenue steadily from 2011 to 2012.
• Offer a premiere and unique educational hub where children can learn several languages, receive higher education and expand life's horizons from an early age.

COMPANY NAME's vision is to provide world-class education for students at playschool, kindergarten, primary school levels. The aim of this educational institute is the quest for truth, blending the methods of learning of the East and West. It will be a school for a diverse student body, with a global faculty and an international curriculum COMPANY NAME believe that their particular location in the USA will give the community of learners an incredible opportunity to examine change, explore the interconnectedness of issues and develop a global perspective.

1.2 Mission

COMPANY NAME exists to help students. The Company takes a unique and innovative approach to teaching that helps students connect with the subject matter they need to master in a vast variety of subjects, religions and arts. Through personalized and focused teaching processes, the students develop the tools they need for ongoing success in their fields of study, which include international languages as well. Success depends on direct attention to the needs of the Company's clients and truly helping them achieve- COMPANY NAME won't succeed unless their clients succeed.

COMPANY NAME is a sole proprietorship. The company will be owned and operated by COMPANY NAME which is 100% owned by OWNER’S NAME, a C Corporation.  The foundation will be co-owned by CO-OWNER’S NAME and another general partner.

2.2 Start-up Summary

The company founders will hire an education consulting and management firm to handle day-to-day operations of the business and will work collaboratively to ensure that this business venture is a success.  COMPANY NAME will be seeking to attain start-up funds from a combination of investment capital and grant funding sources.  Surplus revenue from fundraising is detailed in the Sales Forecast table later in this plan. The following table and chart show the start-up costs for COMPANY NAME.

Table: Start-up

3.0 Services

The school will offer a unique and philosophical approach to education to provide for intellectual, emotional and spiritual development of every student. The school aims to provide an environment conducive to students to discover and nurture the best in their own nature. The school will accept and care for students from all the major faiths, as well as for those with no particular religious affiliation.  The intention is to create a student who is an international citizen who is academically capable, gain successful admission to Ivy League schools and to the best international universities; however while at the same time developing a confidence gained from knowing their family heritage, roots, history, culture, religion and languages. Each student will be having a sense of pride in being an American and also in being of Indian origin harmoniously. COMPANY NAME will also be providing extensive extra-curricular activities for students such as providing dance, art, culture and language courses so that students can attain and utilize the tools and education all in one place.  This will be especially appealing to parents as this will improve not only the child’s education but by having all available in one location, it will also improve quality of life for families. COMPANY NAME has future plans for utilizing the 30 acre plot of land and real estate that The Company is trying to acquire by installing a soccer field, a baseball field and a teacher/student vegetable and herb garden for education purposes.  In addition, the auditorium and smaller classroom will be rented out to increase the schools revenue. Becoming A Better Leader At The Workplace Leadership can be difficult to quantify, despite the fact that most people desperately wish to understand what it takes to be a strong leader. To really get a handle on the concept, it pays to spend some time researching and studying. The guidance below is intended to help any burgeoning leader do precisely that. When working to improve in the area of leadership, it is vital that you develop competency. People need to trust that you know what you are doing in order to feel confident in your leadership ability. Instill confidence in those who follow you by finding a mentor to help you become truly proficient in what you do. If you are rolling out a new business process, train your employees effectively. That new business process might look all shiny on paper, but if your subordinates receive insufficient, or worse, no training, it will inevitably cost you money down the road. There are ways to make training relatively painless, so do your research. Don't make the mistake of ordering people around. That is not true leadership. The key to true leadership is to inspire those around you. You need to help them find their own voices, so that they can go on to lead others. The entire journey they take with you is about their ability to know themselves better. If you have an employee that goes above and beyond the call of duty, do not hesitate to give them extra praise and rewards. Even though it may seem like you are playing favorites, you are giving them what they deserve. be open with other employees about it so they are aware of what rewards come with hard work. Know your competition just as well as you know your own company. Business isn't just about what's happening between the walls in your space. You need to make decisions based off competitive movement. If you can't make decisions because you don't know the competition, then expect your employees to see it as a weakness in leadership. Conquer your fear. Fear can be a terrible thing for you to experience, especially if you're a leader. Instead, start paying attention to what the fear is telling you. Learn to process it in a way that is healthy and in a way that urges you to move beyond the fear to something more. Be open to new ideas, perspectives, and ways of doing things. Many companies want to constantly repeat something that has proven successful for them. There is little wrong with that, but inadvertent leaders try putting too much effort into one thing that worked. Thoughtful leadership should acknowledges success, while also recognizing that there are ways to improve. Do not push people on your team too hard since this can result in doing the opposite of what you are trying to accomplish. Instead of giving them motivation to do more work, it may make them feel demoralized. In turn, they will lose a lot of respect for you. Do not be afraid to jump in and help. This is much easier if you work on site with your team, but is possible from afar if you are creative. If any person from your team needs help, jump in and give them a hand. You may learn a lot from the experience. One of the best leadership skills to develop is listening to people who work under you. By listening to your employees, you can learn new ways to reach goals. When you see that they have processed your ideas, keep an open mind for their input to maximize your potential for success. You might feel like starting each day or shift with a motivational speech, but this can get old for your crew quickly. As a matter of fact, such tactics are overrated. The biggest impact you make in terms of personnel is who you hire, who gets fired, and who gets assigned to the big projects. Learn how to laugh. Yes, you've got a serious job with a lot of responsibilities, but leadership isn't born out of tension and stress. Sometimes you need to learn how to lighten the mood. Not just for yourself, but for your employees too. If you've hit some rough patches, it's your responsibility as a leader to help your team get out of it. Don't hesitate to recognize people for their accomplishments. It is easy to forget to thank people for what they do, especially in a work environment where everything is moving quickly. Make sure you look for reasons to thank people for their good work, instead of simply chiding them when they make mistakes. This will encourage loyalty, and you will find you have an easier time leading when those you lead are loyal. Be an honest and ethical role model for your employees. Honesty with your employees is the best way to build trust. Make sure your employees understand the ethical expectations you have for them. More than that, always behave in an ethical way yourself. If your employees observe you behaving dishonestly, they will do so as well. Be a good example for your team. Just like the parents of a family, you are who your team looks up to in your organization. Do not talk negatively about the company you work for or your bosses to your team. It sets a horrible example and may come back to haunt you. A good leader turns a mistake into a learning experience. Talking about what didn't go right and being open with the entire team about this incident can help everyone from making that same mistake later. Most people wish to be effective leaders of others, but very few actually succeed in doing so. One of the most effective methods of acquiring true leadership acumen is to learn as much as possible about those who have gone before and the attributes they had in common. The article above can serve as an ongoing resource for anyone wishing to undertake just that sort of study.

Copyright © by Bizmove Free Business Guides. All rights reserved.

UK election latest: Starmer hits out at 'mess' left by Tories - and warns 'tough decisions' to come

The new prime minister chaired his first cabinet meeting this morning after Labour's landslide election victory. Later on, in a sober speech before taking media questions, Sir Keir said "tough decisions" are to come - and that he would embark on a victory tour of the UK tomorrow.

Saturday 6 July 2024 21:01, UK

• General Election 2024

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Need to know

• Starmer hits out at 'mess' left by Tories | Warns 'tough decisions' to come | Announces UK tour
• PM asked what he will deliver in first 100 days
• Labour cabinet pictured for first time
• Final seat declared after multiple recounts  
• Hunt rules out Tory leadership bid | Braverman: 'No announcements today'
• Starmer's challenges: Tackling exhausted NHS | Looming chaos abroad | Defence to dominate early days | Small boats plan? | Rift with scientists needs healing
• Listen: Politics at Jack and Sam's - what's in Starmer's in-tray?
• Jon Craig: Don't be fooled by 'call me Keir' - Starmer means business
• Who will become next Tory leader?
• Meet the country's youngest MP - he's 22
• Results in every constituency

Live reporting by Ollie Cooper

Sir Keir Starmer has announced further additions to his cabinet. 

The King has approved the following appointments... 

• Ellie Reeves as minister without portfolio
• Dan Jarvis MBE a Home Office minister
• Jim McMahon OBE as a levelling up minister
• Matthew Pennycook as a levelling up minister 
• Douglas Alexander as a business and trade minister 
• Jacqui Smith as an education minister

Former home secretary Jacqui Smith will also be made a peer, Downing Street announced. 

Ms Smith served in Gordon Brown's cabinet.

Sir Keir Starmer and Joe Biden's first phone conversation has been shared on the world leaders' respective Instagram accounts. 

The US president shared his congratulations for the newly appointed prime minister, adding "what a hell of a victory". 

You can listen to their conversation by clicking the embedded video below... 

View this post on Instagram A post shared by Keir Starmer (@keirstarmer)

A majority of people on the Sky News YouGov voters panel have expressed a cautious optimism about the new Labour government.

Half of the 46 constituencies represented by our panel changed party in the general election, with two-thirds of our voters backing a different party from their 2019 vote.

The panel has now delivered its verdict on the election result, which saw Labour win a landslide victory - ending 14 years of Tory rule.

There was some enthusiasm. One former Conservative voter told us: "I'm quite excited to look forward to what the future is going to bring and what this party is going to bring to the table."

But another described the result as "pretty depressing". They said: "I've never been a Labour voter, pretty sad... but I don't think they're going to do anything."

One former Labour supporter who backed the Greens said: "This has been a not-the-Tories and a pro-Reform vote, rather than a pro-Labour vote."

Read on here...

A bit more after Sir Keir Starmer's cancellation of the Rwanda deportation scheme.

The Home Office, now under Yvette Cooper, has commented, saying: "The Rwanda scheme was an extortionate gimmick. 

"Over two years, five people were sent to Rwanda at a cost of at least £60m a person. 

"If the last prime minister had believed it would work, he wouldn't have called an election before a flight went off.

"During the election campaign, the previous government had released 218 people previously detained pending removal to Rwanda were bailed. 

"At this time, only two people remain in detention - these will be bailed in coming days."

The spokesman also said Ms Cooper, the new home secretary, had briefed officials on how Labour was going to set up the Border Security Command.

"Plans are already under way to bring in additional capacity in the National Crime Agency to go after criminal smuggling gangs," the spokesman added. 

Any football fans reading our blog today may have seen a worrying statistic on England's penalty record under Labour governments on X from our lead politics presenter Sophy Ridge .

As Sophy says after England beat Switzerland moments ago...

Messages from world leaders to Sir Keir Starmer after his election victory have ranged from congratulations to a blunt "I don't care".

Soon after Labour's landslide win became clear in the early hours of yesterday, Emmanuel Macron and Volodymyr Zelenskyy shared congratulatory messages on social media.

Joe Biden followed suit later, with the White House confirming he had called Sir Keir to congratulate him.

Mr Biden said he is looking forward to working closely with him on the "full range of critical issues", while Downing Street said they discussed their "unwavering" commitment to Ukraine and the UK-US "special relationship".

In Russia, however, foreign minister Sergei Lavrov had a much more muted response...

So it's "Call me Keir", is it? Sounds very informal. But we shouldn't be fooled.

"I'm very happy to be called Keir or prime minister," he said at his first Downing Street news conference. "Perfectly happy to be called Keir."

How very Sir Tony Blair. 

At his first cabinet meeting in 1997, Sir Tony famously began by telling his ministers: "Just call me Tony."

Sir Tony also was known for "sofa government", relaxed informal meetings with aides like Jonathan Powell and Alastair Campbell, but no civil servants or official minutes.

It was a style which appalled Whitehall mandarins and traditionalists, who claimed it led to indiscipline and poor decision-making. They would say that, wouldn't they?

Lord Cameron was famously lampooned as "Call me Dave", criticised for his "chillaxing" on the job and accused of being an "essay crisis prime minister".

So what did we learn of the Keir Starmer style at his first Downing Street news conference?

Find out here . 

The newly appointed Northern Ireland secretary has immediately started work.

Hilary Benn travelled from this morning's cabinet meeting to Hillsborough Castle - Northern Ireland's royal residence - where he met first minister Michelle O'Neill, deputy first minister Emma Little-Pengelly and representatives from other executive and opposition parties.

Mr Benn said: "I am deeply honoured to have been appointed to the role of secretary of state. 

"I wanted to get to work as quickly as possible and was therefore pleased to be able to hold these initial discussions.

"My immediate priorities are to establish a new relationship between the UK government and the Northern Ireland executive as we work together to foster economic growth and prosperity, and to improve public services. 

"I want to ensure that we have a system in place for addressing the legacy of the past in a way that wins support from victims’ families and that all communities can have confidence in, and which is compliant with human rights."

He also said the new government was firmly committed to the Belfast Good Friday Agreement and to the principle of consent that is at its heart. 

"We will work hard to deliver its vision for reconciliation, equality, respect for rights and parity of esteem."

Who is Hilary Benn?

Hilary Benn is the son of the late left-wing minister and campaigner Tony Benn, who served under prime ministers Harold Wilson and James Callaghan.

On his by-election campaign trail he famously set himself apart from his father, describing himself as a "Benn not a Bennite".

His role as Northern Ireland secretary comes after a stint as chair of the Commons Brexit committee, where he was heavily involved in the UK withdrawal and ensuing border issues in Ireland.

He also has previous experience as a cabinet minister, first entering under Tony Blair as international development secretary in 2003.

On a quiet day for the Tories as they lick their wounds, Rishi Sunak has made an appointment. 

Former sports minister Stuart Andrew is the new opposition chief whip, replacing Simon Hart, who lost his seat to Plaid Cymru. 

The appointment is part of measures meant to ease the transition of the Conservatives into opposition - with the chief whip a key player in overseeing party order and unity. 

The Tories said the move would allow them to "hold [Labour] to account immediately".

Mr Andrew, who was re-elected in Daventry, said: "I am delighted to have been appointed as opposition chief whip.

"I know there will be much frustration within the party about the disappointing election results we saw this week. Our focus now more than ever must be to come together as a united party.

"We will be ready and willing to provide the strong and effective opposition to the government that the British public deserves."

By Ashna Hurynag , news correspondent 

The prime minister has assembled his cabinet, delivered his first news conference and the Number 10 removal vans have been and gone - yet officially, the general election results have only just finished coming in (see previous post).

Chaos in the Highlands has meant the Inverness, Skye and West Ross-shire was the last constituency to declare after three recounts.

Angus MacDonald's victory for the Liberal Democrats puts the party's final figure at a record-breaking 72. 

Given this constituency was a close contest between the Lib Dems and the SNP, the result underlines what a disaster this election has been for the Scottish Nationalists.

The number of SNP members of parliament has failed to reach double figures. 

It takes them from a stonking 48 in 2019's general election, to now just nine. 

There have been big upsets, with the SNP even losing out in stronghold areas. The humiliation saw Labour take 36 from them, and the Lib Dems clinch four.

It's a comprehensive defeat for John Swinney and his party, which he said would require "soul searching" in the coming weeks and months.

The party has been the ruling party in the Scottish Parliament for 17 years, and this fall is a clear punishment, no doubt, for their record and instability.

A police investigation into the party finances is ongoing and a second referendum seems a long, long way from being talked about again. 

We're well into the summer holidays in Scotland but once everyone's back and the dust has settled, there'll need to be questions asked and strategies unpicked. 

Where do the SNP, once the third biggest party in Westminster, a title now held by the Lib Dems, go from here? 

The road to the Scottish Parliament elections in 2026 is a treacherous one. 

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FactChecking the Biden-Trump Debate

In the first debate clash of the 2024 campaign, the two candidates unleashed a flurry of false and misleading statements.

By Robert Farley , Eugene Kiely , D'Angelo Gore , Jessica McDonald , Lori Robertson , Catalina Jaramillo , Saranac Hale Spencer and Alan Jaffe

Posted on June 28, 2024

The much-anticipated first debate of 2024 between President Joe Biden and former President Donald Trump featured a relentless barrage of false and misleading statements from the two candidates on immigration, the economy, abortion, taxes and more.

• Both candidates erred on Social Security, with Biden incorrectly saying that Trump “wants to get rid” of the program, and Trump falsely alleging that Biden will “wipe out” Social Security due to the influx of people at the border.
• Trump misleadingly claimed that he was “the one that got the insulin down for the seniors,” not Biden. Costs were lowered for some under a limited project by the Trump administration. Biden signed a law capping costs for all seniors with Medicare drug coverage.
• Trump warned that Biden “wants to raise your taxes by four times,” but Biden has not proposed anything like that. Trump was also mostly wrong when he said Biden “wants the Trump tax cuts to expire.” Biden said he would extend them for anyone making under $400,000 a year.
• Biden repeated his misleading claim that billionaires pay an average federal tax rate of 8%. That White House calculation factors in earnings on unsold stock as income.
• Trump repeated his false claim that “everybody,” including all legal scholars, wanted to end Roe v. Wade’s constitutional right to abortion.
• Trump falsely claimed that “the only jobs” Biden “created are for illegal immigrants and bounced back jobs that bounced back from the COVID.” Total nonfarm employment is higher than it was before the pandemic, as is the employment level of native-born workers.
• Biden claimed that Trump oversaw the “largest deficit of any president,” while Trump countered that “we now have the largest deficit” under Biden. The largest budget deficit was under Trump in fiscal year 2020, but that was largely because of emergency spending due to COVID-19.
• Biden misleadingly said that “Black unemployment is the lowest level it has been in a long, long time.” The rate reached a record low in April 2023, and it was low under Trump, too, until the pandemic.
• Biden said Trump called U.S. veterans killed in World War I “suckers and losers,” which Trump called a “made up quote.” The Atlantic reported that, based on anonymous sources. A former Trump chief of staff later seemed to confirm Trump said it.
• Trump claimed that Biden “caused the inflation,” but economists say rising inflation was mostly due to disruptions to the economy caused by the pandemic.
• Trump grossly inflated the number of immigrants who have entered the country during the Biden administration — putting the number at 18 million to 20 million — and he said, without evidence, that many of them are from prisons and mental institutions.
• Trump claimed that “we had the safest border in history” in the “final months” of his presidency. But apprehensions of those trying to cross illegally in the last three full months of his presidency were about 50% higher than in the three months before he took office.
• Biden criticized Trump for presiding over a loss of jobs when he was president, but that loss occurred because of the COVID-19 pandemic.
• Trump falsely claimed that “some states” run by Democrats allow abortions “after birth.” If it happened, it would be homicide, and that’s illegal.
• Trump made the unsupported claim that the U.S. border with Mexico is “the most dangerous place in the world,” and suggested that it has opened the country to a violent crime wave. The data show a reduction in violent crime in the U.S.
• Trump overstated how much food prices have risen due to inflation. Prices are up by about 20%, not double or quadruple. 
• Trump boasted his administration “had the best environmental numbers ever.” Trump reversed nearly 100 environmental rules limiting pollution. Although greenhouse gas emissions did decline from 2019 to 2020, the EPA said that was due to the impacts of the pandemic on travel and the economy.   
• Biden said he joined the Paris Agreement because “if we reach the 1.5 degrees Celsius, and then … there’s no way back.” Limiting global warming to 1.5 degrees would reduce the damages and losses of global warming, but scientists agree that climate action is still possible after passing the threshold.
• Trump said immigrants crossing the border illegally were living in “luxury hotels.” New York City has provided hotel and motel rooms to migrant families, but there is no evidence that they are being placed in “luxury” hotels. 
• Trump falsely claimed that there was “no terrorism, at all” in the U.S. during his administration. There were several terrorist acts carried out by foreign-born individuals when he was president.
• While talking about international trade, Trump falsely claimed that the U.S. currently has “the largest deficit with China.” In 2023, the trade deficit in goods and services with China was the lowest it has been since 2009.
• Trump wrongly claimed that prior to the pandemic, he had created “the greatest economy in the history of our country.” That’s far from true using economists’ preferred measure — growth in gross domestic product.
• As he has many times before, Trump wrongly claimed, “I gave you the largest tax cut in history.” That’s not true either as a percentage of gross domestic product or in inflation-adjusted dollars.
• Trump contrasted his administration with Biden’s by misleadingly noting that when he left office, the U.S. was “energy independent.” The U.S. continues to export more energy than it imports.

The debate was hosted by CNN in Atlanta on June 27.

Social Security

Biden claimed that Trump “wants to get rid” of Social Security, even though the former president has consistently said he will not cut the program and has advised Republicans against doing so.

Earlier this year, Biden and his campaign based the claim on Trump saying in a  March 11 CNBC interview  that “there is a lot you can do in terms of entitlements in terms of cutting and in terms of also the theft and the bad management of entitlements.” As  we’ve said , in context, instead of reducing benefits, Trump was talking about cutting waste and fraud in those programs — although there’s not enough of that to make the program solvent over the long term.

“I will never do anything that will jeopardize or hurt Social Security or Medicare,” Trump later said in a  March 13 Breitbart interview . “We’ll have to do it elsewhere. But we’re not going to do anything to hurt them.”

During the GOP presidential primary, Trump also  criticized  some of his Republican opponents for proposing to raise the retirement age for Social Security, which budget experts  have said  would reduce scheduled benefits for those affected.

Some critics of Trump have  argued  that he cannot be expected to keep his promise because of his past budget proposals. But,  as we’ve written , Trump did not propose cuts to Social Security retirement benefits.

Meanwhile, Trump claimed during the debate that Biden “is going to single handedly destroy Social Security” because of illegal immigration. “These millions and millions of people coming in, they’re trying to put them on Social Security. He will wipe out Social Security,” Trump said of Biden.

As  we  and  others  have explained before, immigrants who are not authorized to be in the U.S. aren’t eligible for Social Security. In fact, because many such individuals pay into Social Security via payroll taxes but cannot receive benefits, illegal immigrants bolster rather than drain the finances of the program.

In referring to what seniors pay for insulin, Trump misleadingly claimed, “I heard him say before ‘insulin.’ I’m the one that got the insulin down for the seniors. I took care of the seniors.” Insulin costs went down for some beneficiaries under a limited project under Trump; Biden signed a more expansive law affecting all seniors with Medicare drug coverage.

Under Trump, out-of-pocket costs were lowered to $35 for some Medicare Part D beneficiaries under a two-year pilot project in which some insurers could voluntarily reduce the cost for some insulin products. KFF, a nonpartisan health policy research organization,  explained  earlier this month that under this model, in effect from 2021 to 2023, “participating Medicare Part D prescription drug plans covered at least one of each dosage form and type of insulin product at no more than $35 per month,” and “less than half of all Part D plans chose to participate in each year.”

But in 2022, Biden  signed a law  that required all Medicare prescription drug plans to cap all insulin products at $35. The law also capped the out-of-pocket price for insulin that’s covered under Medicare Part B, which covers drugs administered in a health care provider’s office. The caps went into effect last year.

STAT, a news site that covers health care issues,  reported  that the idea for a $35 cap for seniors initially came from Eli Lilly, the pharmaceutical company, which proposed it in 2019.

Trump on Biden Tax Plan

“He’s the only one I know he wants to raise your taxes by four times,” Trump said of Biden. “He wants to raise everybody’s taxes by four times. He wants the Trump tax cuts to expire. So everybody … [is] going to pay four to five times –  nobody ever heard of this before.”

Trump regularly warns of massive tax hikes for “everybody,” should Biden be reelected. That doesn’t jibe with anything Biden has proposed.

In his more than three years as president, Biden’s  major tax changes  have included setting a  minimum corporate tax rate  of 15% and lowering taxes for some families by  expanding the child tax credit  and, for a time, making it fully refundable, meaning families could still receive a refund even if they no longer owe additional taxes.

As  we wrote  in 2020, when Trump made a similar claim, Biden proposed during that campaign to raise an additional $4 trillion in taxes over the next decade, although the increases would have fallen mainly on very high-income earners and corporations. The plan would not have doubled or tripled people’s taxes at any income level (on average), according to analyses of Biden’s plan by the  Penn Wharton Budget Model ,  the Tax Policy Center  and  the Tax Foundation .

In March 2023, the TPC’s Howard Gleckman  wrote  that Biden proposed a 2024 budget that would, on average, increase after-tax incomes for low-income households and “leave them effectively unchanged for middle-income households.” The Tax Policy Center noted, “The top 1 percent, with at least roughly $1 million in income, would pay an average of $300,000 more than under current law, dropping their after-tax incomes by 14 percent.”

This March, Biden released his  fiscal year 2025 budget , which contains many of the same proposals and adds a few new wrinkles. But it still  does not contain  any “colossal tax hikes” on typical American families, as Trump has said.

Biden’s latest plan proposes — as he has in the past — to increase the corporate income tax rate from 21% to 28%, and to  restore  the top individual tax rate of 39.6% from the current rate of 37%. It would also increase the corporate minimum tax rate from 15% to 21% for companies that report average profits in excess of $1 billion over a three-year period. And the plan would impose a 25% minimum tax on very wealthy individuals. The plan also proposes to extend the expanded child tax credit enacted in the American Rescue Plan through 2025, and to make the child tax credit fully refundable on a permanent basis.

Trump is also mostly wrong that Biden “wants the Trump tax cuts to expire.”

As he has said since the 2020 campaign, Biden’s FY 2025 budget vows not to increase taxes on people earning less than $400,000.

In order to keep that pledge, Biden would have to extend most of the individual income tax provisions enacted in the Tax Cuts and Jobs Act that are set to expire at the end of 2025. And that’s what Biden says he would do — but  only for  individual filers earning less than $400,000 and married couples making less than $450,000. (In order to pass the TCJA with a simple Senate majority, Republicans wrote the law to have most of the individual income tax changes  expire after 2025 .)

The Biden budget plan “would raise marginal income tax rates faced by higher earners and corporations while expanding tax credits for lower-income households,” according to a Tax Foundation  analysis  of the tax provisions in Biden’s budget. “The budget would redistribute income from high earners to low earners. The bottom 60 percent of earners would see increases in after-tax income in 2025, while the top 40 percent of earners would see decreases.”

Biden on Taxes Paid by Billionaires

In arguing that wealthy households should pay a minimum tax, Biden repeated his misleading claim that billionaires pay an average federal tax rate of 8%.

“We have a thousand … billionaires in America, and what’s happening?”  Biden said . “They’re in a situation where they in fact pay 8.2% in taxes.”

That’s not the average rate in the current tax system; it’s a figure  calculated  by the White House and factors in earnings on unsold stock as income. When only considering income, the top-earning taxpayers, on average, pay higher tax rates than those in lower income groups, as  we’ve written  before.

The top 0.1% of earners pay an average rate of 25.1% in federal income and payroll taxes,  according to  an analysis by the Tax Policy Center in October 2022 for the 2023 tax year.

The point that Biden tried to make is that earnings on assets, such as stock, currently are not taxed until that asset is sold, which is when the earnings become subject to capital gains taxes. Until stocks and assets are sold, the earnings are referred to as “unrealized” gains. Unrealized gains, the White House  has argued , could go untaxed forever if wealthy people hold on to them and transfer them on to heirs when they die.

Roe v. Wade

As he has  before , Trump wildly exaggerated the popularity of ending Roe v. Wade — even going so far as to claim that it was “something that everybody wanted.”

“51 years ago, you had Roe v. Wade and everybody wanted to get it back to the states,”  he said , referring to the 1973 Supreme Court ruling that established a constitutional right to abortion, which was  overturned  in 2022.

Trump:  Everybody, without exception: Democrats, Republicans, liberals, conservatives. Everybody wanted it back — religious leaders. And what I did is I put three great Supreme Court justices on the court and they happened to vote in favor of killing Roe v. Wade, and moving it back to the states. This is something that everybody wanted. Now 10 years ago or so they started talking about how many weeks and how many this and getting into other things. But every legal scholar throughout the world — the most respected — wanted it brought back to the states. I did that.

In fact, a majority of Americans have disagreed with ending Roe v. Wade, including plenty of legal scholars, as we’ve explained  before . While some scholars criticized aspects of the legal reasoning in Roe, it did not necessarily mean they wanted the ruling overturned. Legal experts told us that Trump’s claim was “utter nonsense” and “patently absurd.”

Trump Wrong on Jobs

After Biden talked about job creation during his administration, Trump falsely claimed that “the only jobs [Biden] created are for illegal immigrants and bounced back jobs that bounced back from the COVID.”

In fact, as of May,  total nonfarm employment  in the U.S. had gone up about 6.2 million from the pre-pandemic peak in February 2020, according to figures from the Bureau of Labor Statistics. The increase is about 15.6 million if you count from when Biden took office in January 2021 until now — but that would include some jobs that were temporarily lost during the pandemic and then came back during the economic recovery.

Furthermore, there is no evidence that only “illegal immigrants” have seen employment gains.

Since Biden became president in January 2021, employment of U.S.-born workers has increased more than employment of foreign-born workers, a category that includes anyone who wasn’t a U.S. citizen at birth, as we’ve written before . BLS says the  foreign-born  population includes “legally-admitted immigrants, refugees, temporary residents such as students and temporary workers, and undocumented immigrants.” There is no employment breakdown for just people in the U.S. illegally.

In looking at employment since the pre-pandemic peak, the employment level of  foreign-born workers  was up by about 3.2 million, from roughly 27.7 million in February 2020 to nearly 30.9 million in May. Employment for the  U.S.-born population  increased by about 125,000 — from nearly 130.3 million in February 2020 to 130.4 million, as of May.

Conflicting Budget Deficit Claims

Biden and Trump accused each other of presiding over the largest budget deficit in the U.S.

After talking about Trump’s plans for additional tax cuts, Biden said Trump already had the “largest deficit of any president in American history.” When he got a chance to respond, Trump said, “We now have the largest deficit in the history of our country under this guy,” referring to Biden.

Biden is correct: The  largest budget deficit  on record was about $3.1 trillion in fiscal year 2020 under Trump. However, that was  primarily  because of trillions of dollars in emergency funding that both congressional Republicans and Democrats approved to address the COVID-19 pandemic. Before the pandemic, the largest budget deficit under Trump was about $1 trillion in fiscal 2019.

Meanwhile, the most recent budget deficit under Biden was about $1.7 trillion in fiscal 2023. As of June, the nonpartisan Congressional Budget Office  projected  that the deficit for fiscal 2024, which ends on Sept. 30, would be about $2 trillion.

Black Unemployment

Biden boasted that on his watch, “Black unemployment is the lowest level it has been in a long, long time.”

It’s true that the unemployment rate for Black or African American people reached a record low of 4.8% in April 2023, but it is currently 6.1%,  according to  the Bureau of Labor Statistics, which has data going back to 1972.

Also, the unemployment rate was low under Trump, too, until the pandemic.

Under Trump, the  unemployment rate for Black Americans  went down to 5.3% in August 2019 – the lowest on record at that time. It shot up to 16.9% in April 2020, when the economic effects of the pandemic took hold. When Trump left office in January 2021, amid the pandemic, the rate was 9.3%.

The rate has been 6% or less in only 29 months since 1972, and it happened only under two presidents: 21 times under Biden and eight times under Trump.

‘Suckers and Losers’

Biden  said  Trump called U.S. veterans killed in World War I “suckers and losers,” which Trump called a “made up quote … that was in a third-rate magazine.”

It was first reported by a magazine — the Atlantic — but Trump’s former chief of staff,  John F. Kelly , a retired four-star Marine general, later seemed to confirm it.

Biden was referring to a trip Trump made to France in November 2018, where he reportedly declined to visit the  Aisne-Marne American Cemetery  near the location of the Battle of Belleau Wood. “He was standing with his four-star general and he told him, ‘I don’t want to go in there because they’re a bunch of losers and suckers.’”

The Atlantic  wrote  about this alleged incident in 2020, citing unnamed sources. The magazine wrote that Trump made his remark about “losers” when he declined to visit the Aisne-Marne American Cemetery, and his remark about “suckers” during that same trip.

The Atlantic, Sept. 3, 2020:  In a conversation with senior staff members on the morning of the scheduled visit, Trump said, “Why should I go to that cemetery? It’s filled with losers.” In a separate conversation on the same trip, Trump referred to the more than 1,800 marines who lost their lives at Belleau Wood as “suckers” for getting killed.

In October 2023, Kelly – who was on that trip and visited the Aisne-Marne Cemetery — gave a  statement to CNN  that seemed to confirm those remarks. CNN published Kelly’s statement.

CNN, Oct. 3, 2023:  “What can I add that has not already been said?” Kelly said, when asked if he wanted to weigh in on his former boss in light of recent comments made by other former Trump officials. “A person that thinks those who defend their country in uniform, or are shot down or seriously wounded in combat, or spend years being tortured as POWs are all ‘suckers’ because ‘there is nothing in it for them.’ A person that did not want to be seen in the presence of military amputees because ‘it doesn’t look good for me.’ A person who demonstrated open contempt for a Gold Star family – for all Gold Star families – on TV during the 2016 campaign, and rants that our most precious heroes who gave their lives in America’s defense are ‘losers’ and wouldn’t visit their graves in France.”

Trump said, “We had 19 people who said I didn’t say it.” One of those who said that he didn’t hear Trump make those remarks is John Bolton, Trump’s former national security adviser who was also on the trip and said he was there when the decision was made not to visit the cemetery.

“I didn’t hear that,” Bolton  told the New York Times  in 2020 after the magazine story first appeared. “I’m not saying he didn’t say them later in the day or another time, but I was there for that discussion.”

Biden Misleads on Jobs

Biden ignored the economic impact of the COVID-19 pandemic when he criticized Trump for employment going down over Trump’s time in office.

“He’s the only president other than Herbert Hoover that lost more jobs than he had when he began,” Biden said.

Job growth during Trump’s term was positive until the economy lost 20.5 million jobs in April 2020, as efforts to slow the spread of the novel coronavirus led to business closures and layoffs. By the time Trump left office in January 2021, employment had partly rebounded, but was still 9.4 million jobs below the February 2020 peak,  according to the Bureau of Labor Statistics .

Trump repeatedly claimed that Biden “caused the inflation” and that “I gave him a country with no essentially no inflation. It was perfect. It was so good.”

It’s true that inflation was relatively modest when Trump was president. The  Consumer Price Index rose 7.6%  under Trump’s four years — continuing a long period of low inflation. And inflation has been high over the entirety of Biden’s time in office. The  Consumer Price Index  for all items rose 19.3% between January 2021 and May.

For a time, it was the worst inflation in decades. The 12 months ending in June 2022 saw a 9% increase in the CPI (before seasonal adjustment), which the  Bureau of Labor Statistics said  was the biggest such increase since the 12 months ending in November 1981.

Inflation has moderated more recently. The CPI  rose  3.3% in the 12 months ending in May, the most recent figure available.

Although Trump claims that Biden is entirely responsible for massive inflation, economists  we have spoken to  say Biden’s policies are only partly to blame. The economists placed the lion’s share of the blame for inflation on disruptions to the economy caused by the pandemic, including supply shortages, labor issues and increased consumer spending on goods. Inflation was then worsened by Russia’s attack on Ukraine, which drove up oil and gas prices, experts told us.

Indeed, inflation has been a  worldwide problem  post-pandemic.

However, many economists say Biden’s policies — particularly aggressive stimulus spending early in his presidency to offset some of the economic damage caused by the pandemic — played a modest role.

Jason Furman , a former economic adviser to President Barack Obama and now a Harvard University professor, told us in June 2022 that he estimated about 1 to 4 percentage points worth of the inflation was due to Biden’s stimulus spending in the  American Rescue Plan  — a $1.9 trillion pandemic relief measure that included $1,400 checks to most Americans; expanded unemployment benefits; and money for schools, small businesses and states.  Mark Zandi , chief economist of Moody’s — whose work is often cited by the White House — said the impact of the stimulus measure now “has largely faded.”

Economists note that the American Rescue Plan came after two other pandemic stimulus laws enacted under Trump that were  worth  a  total  of $3.1 trillion. That spending, too, could have contributed to inflation.

Immigrants Entering U.S. Under Biden

Trump grossly inflated the number of immigrants who have entered the country during the Biden administration — putting the number at 18 million to 20 million. The number, by our calculation, is about a third of that. Trump also claimed, without evidence, that many of those immigrants are from prisons and mental institutions.

“It could be 18, it could be 19, and even 20 million people,” Trump said of the immigrants who have entered the U.S. during the Biden administration. Later in the debate, Trump asked Biden why there had been no accountability “for allowing 18 million people many from prisons, many from mental institutions” into the country.

That’s a greatly exaggerated number. We took a deep dive into the immigration numbers  in February , and again in  mid-June , and we came up with an estimate of at most a third of Trump’s number.

Here’s the breakdown:

Department of Homeland Security data show nearly 8 million encounters at the U.S.-Mexico border between February 2021, the month after Biden took office, and May, the last month of available  statistics . That’s a figure that includes both the 6.9 million apprehensions of migrants caught between legal ports of entry – the number typically used for illegal immigration – and nearly 1.1 million encounters of migrants who arrived at ports of entry without authorization to enter the U.S.

DHS also has comprehensive data, through February, of the initial processing of these encounters. That information shows 2.9 million were removed by Customs and Border Protection and 3.2 million were released with notices to appear in immigration court or report to Immigration and Customs Enforcement in the future, or other classifications, such as parole. (Encounters do not represent the total number of people, because some people attempt multiple crossings. For example, the recidivism rate was 27% in fiscal year 2021,  according to the most recent figures  from CBP.) 

As  we’ve explained before , there are also estimates for “gotaways,” or migrants who crossed the border illegally and evaded the authorities. Based on an average annual apprehension rate of 78%, which DHS provided to us, that would mean there were an estimated 1.8 million gotaways from February 2021 to February 2024. The gotaways plus those released with court notices or other designations would total about 5 million.

There were also 407,500 transfers of unaccompanied children to the Department of Health and Human Services and 883,000 transfers to ICE. The ICE transfers include those who are then booked into ICE custody, enrolled in “ alternatives to detention ” (which include technological monitoring) or released by ICE. We don’t know how many of those were released into the country with a court notice. But even if we include those figures, it still doesn’t get us to anywhere near 18 to 20 million.

And we should note that these figures do not reflect whether a migrant may ultimately be allowed to stay or will be deported, particularly since there is a yearslong backlog of immigration court cases.

Also, as we have  written   repeatedly , Trump has provided no credible support for his incendiary claim that countries are emptying their prisons and mental institutions and sending those people to the U.S. Experts tell us they have seen no evidence to substantiate it.

Earlier this month, we looked into  Trump’s claim as it relates to Venezuela, because Trump has repeatedly cited a drop in crime there to support his claim about countries emptying their prisons and sending inmates to the U.S. Reported crime is trending down in Venezuela, but crime experts in the country say there are numerous reasons for that — including an enormous out-migration of citizens and a consolidation of gang activity — and they have nothing to do with sending criminals to the U.S.

“We have no evidence that the Venezuelan government is emptying the prisons or mental hospitals to send them out of the country, whether to the USA or any other country,” Roberto Briceño-León, founder and director of the independent Venezuelan Observatory of Violence, told us.

Border Under Trump

Trump claimed that “we had the safest border in history” in the “final months” of his presidency, according to Border Patrol. But according to  data  provided by Customs and Border Protection, apprehensions of those trying to cross illegally into the U.S. in the last three full months of Trump’s presidency were about 50% higher than in the  three months  before he took office.

In fact, as we wrote in our piece, “ Trump’s Final Numbers ,” illegal border crossings, as measured by  apprehensions at the southwest border , were 14.7% higher in Trump’s final year in office compared with the last full year before he was sworn in.

But these statistics tell only part of the story. The number of apprehensions fluctuated wildly during Trump’s presidency, from a  monthly  low of 11,127 in April 2017 to a high of 132,856 in May 2019.

Back in April,  we wrote  about a misleading chart that Trump showed to the crowd during a speech in Green Bay, Wisconsin. “See the arrow on the bottom? That was my last week in office,” Trump said. “That was the lowest number in history.” But Trump was wrong on both points.

The arrow was pointing to apprehensions in April 2020, when apprehensions plummeted during the height of the pandemic.

“The pandemic was responsible for a near-complete halt to all forms of global mobility in 2020, due to a combination of border restrictions imposed by countries around the world,”  Michelle Mittelstadt , director of communications for the Migration Policy Institute, told us.

After apprehensions reached a pandemic low in April 2020, they rose every month after that. In his last months in office, apprehensions had more than quadrupled from that pandemic low and were higher than the month he took office.

Trump falsely claimed that “some states” run by Democrats allow abortions “after birth.” As  we have written , that’s simply false. If it happened, it would be  homicide , and that’s  illegal .

“No such procedure exists,” the American College of Obstetricians and Gynecologists  says  on its website.

The former president  has wrongly said  that abortions after birth were permitted under Roe v. Wade — the Supreme Court ruling that established a constitutional right to abortion until it was  reversed  in 2022. It was not.

Under Roe, states could outlaw abortion after fetal viability, but with exceptions for risks to the life or health of the mother. Many Republicans  have objected  to the health stipulation, saying it would allow abortion for any reason. Democrats say exceptions are needed to protect the mother from medical risks. We should note, late-term abortions  are rare . According to the  Centers for Disease Control and Prevention , less than 1% of abortions in the U.S. in 2020 were performed after 21 weeks gestational time.

In June 2022, after Trump had appointed three conservative justices to the Supreme Court, the court  overturned  Roe in a 5-4 ruling. Biden  supports  restoring Roe as “the law of the land,” as he said in his State of the Union address in March.

Trump Calls Border ‘The Most Dangerous Place’

In his focus on the U.S. border with Mexico, Trump  made  the unsupported claim that it is “the most dangerous place in the world.”

It’s true that unauthorized border crossings  can be dangerous  — 895 people died while doing so in fiscal year 2022, which is the most recent year for which the Customs and Border Protection has  data . Most of those deaths were heat related.

And the International Organization for Migration called calendar year 2022 “the deadliest year on record” for migration in the Americas, with a total of 1,457 fatalities throughout South America, Central America, North America and the Caribbean. The organization began tracking deaths and disappearances related to migration in 2014.

“Most of these fatalities are related to the lack of options for safe and regular mobility, which increases the likelihood that people see no other choice but to opt for irregular migration routes that put their lives at risk,” the organization said in its  2022 report .

Trump suggested that the border crossings imperil Americans when he went on to say, “these killers are coming into our country, and they are raping and killing women.”

But, as  we’ve written before , FBI data show a downward trend in violent crime in the U.S., and there’s no evidence to support the claim that there’s been a crime wave driven by immigrants.

Crime analyst Jeff Asher, co-founder of the New Orleans firm  AH Datalytics , told us in May that there’s no evidence in the data to indicate a migrant crime wave.

Similarly, Jeffrey Butts, director of the Research and Evaluation Center at the John Jay College of Criminal Justice,  told the New York Times  in February there was no evidence of a migrant crime wave in New York City after Texas Gov. Greg Abbott began busing migrants there in April 2022.

“I would interpret a ‘wave’ to mean something significant, meaningful and a departure from the norm,” Butts said at the time. “So far, what we have are individual incidents of crime.”

Also, it’s worth noting that the Institute for Economics and Peace’s  Global Peace Index  — which measures the safety of 163 countries based on 23 indicators, including violent crime, deaths from internal conflict and terrorism — said the “least peaceful country” is Afghanistan, followed by Yemen, Syria, South Sudan and the Democratic Republic of the Congo.

In discussing inflation, the former president embellished the degree to which food prices have increased.

“It’s killing people. They can’t buy groceries anymore,” Trump said. “You look at the cost of food, where it’s doubled, tripled and quadrupled. They can’t live.”

According to the Bureau of Labor Statistics, the Consumer Price Index for food has  gone up 17.5%  — not 100% to 300% — since January 2021. The Consumer Price Index specifically for groceries, or “food at home,” has  risen 20.8% .

Climate Change

During a short exchange about climate change, Trump boasted that during his tenure “we had the best environmental numbers ever.” It is not clear what he was referring to exactly, but he said if elected president he wanted to have “absolutely immaculate clean water and I want absolutely clean air — and we had it.” He might have been referring to a talking point that Andrew Wheeler, Trump’s former Environmental Protection Agency administrator, had recommended Trump mention during the debate: “CO2 emissions went down” during his administration, as  the Hill reported . 

Greenhouse gas emissions, which are responsible for global warming,  did decline  from 2019 to 2020. But that was “largely due to the impacts of the coronavirus (COVID-19) pandemic on travel and economic activity,” according to the EPA. Emissions increased by 5.7% from 2020 to 2022, once the economy started getting reactivated again, the agency said. 

According to an  analysis by the New York Times , Trump’s administration reversed nearly 100 environmental rules, including 28 regulations on air pollution and emissions, and eight rules that limited water pollution. Reportedly, Trump  recently asked  oil executives and lobbyists to donate to his campaign, promising he would roll back other environmental rules that hurt fossil fuel interests. 

“He’s not done a damn thing for the environment,” Biden said in response, pointing out that Trump had  pulled the U.S. out of the Paris Agreement . “I immediately joined it because if we reach the 1.5 degrees Celsius … there’s no way back,” Biden said. 

As  we’ve reported , although reaching 1.5 degrees Celsius, or 2.7 degrees Fahrenheit, of warming comes with a number of very serious impacts, it is not a point of no return. Scientists agree that every increment of global warming increases these negative impacts, but 1.5 degrees is not a magic number after which everything is doomed, they say. 

Immigrants Living in Hotels

During the debate, Trump  mentioned   twice  that while immigrants crossing the border illegally were “living in luxury hotels,” in New York City and other cities “our veterans are living in the street.”

While it is true that New York City has  provided   hotel   rooms  to migrant families as a temporary shelter solution, there is no evidence that immigrants are being placed in “luxury” hotels. 

In 2023, Mayor Eric Adams  signed  a $275 million contract with the Hotel Association of New York City to house 5,000 migrants. The deal was intended to help  struggling hotels  impacted by the pandemic and did not expect to include luxury hotels. “There are no gold-plated rooms that are being given away contrary to any reports that you may have seen,” the association president  told NY1  at the time. In January, the city  signed  another $77 million contract to shelter migrant families in hotels. 

In April, social media posts falsely claimed immigrants had stormed New York City Hall to demand luxury hotel accommodations. But as the  Associated Press reported , the immigrants were there for a hearing about racial inequities in shelter and immigrant services. 

In 2023, the number of veterans experiencing homelessness increased 7.4% from 2022, according to  data  from the Department of Housing and Urban Development. But homelessness among veterans has been declining in recent years, with a 4% overall reduction within the last three years alone. 

Terrorist Attacks Under Trump

While talking about Iran and terrorism, Trump falsely claimed that “you had no terror, at all, during my administration.” As  we’ve written , there were several acts of terrorism carried out by foreign-born individuals when Trump was in office.

For example, in October 2017, Sayfullo Saipov  used  a truck to run down people in New York City. He killed eight people,  including  Americans and tourists, in an attack carried out on behalf of the Islamic State.

Then in December 2017, Akayed Ullah  detonated  a homemade pipe bomb he was wearing inside a New York City subway station. Ullah  told  authorities he did it in response to U.S. airstrikes against the Islamic State in Syria and other places.

Then in  December 2019 , Second Lt. Mohammed Saeed Alshamrani, a member of the Royal Saudi Air Force, shot 11 people at Florida’s Naval Air Station Pensacola, killing three U.S. sailors. Trump’s own attorney general, William Barr,  called  it an act of terrorism in January 2020. “The evidence shows that the shooter was motivated by jihadist ideology,” Barr said in a statement.

China Trade Deficit

When discussing U.S. trade relations with China, Trump said “we have the largest deficit with China.” That’s false, as  we’ve written .

In 2023, the U.S. had a trade deficit with China in goods and services of roughly $252 billion,  according to  revised figures the Bureau of Economic Analysis  released  in early June. The deficit in goods trading was about $279 billion which was partially offset by a roughly $27 billion surplus in the trading of  services  — which can include travel, transportation, finance and intellectual property.

The trade gap with China last year was the lowest it had been since 2009, when it was $220 billion.

In fact, according to BEA data going back to 1999, the highest total U.S.-China trade deficit in goods and services was about $378 billion in 2018 — when Trump was president. Under Biden, the highest trade deficit with China was $366 billion in 2022.

Not ‘Greatest Economy’ Under Trump

Trump falsely said that prior to the pandemic, the U.S. had “the greatest economy in the history of our country. … Everything was locked in good.”

Trump’s boast about creating the “greatest economy in history” is ubiquitous in his campaign speeches. And it’s not true, at least not by the objective measure typically used to gauge the health of the economy.

As  we have written , economists generally measure a nation’s health by the growth of its  inflation-adjusted gross domestic product . Under Trump, growth was modest. Real GDP in Trump’s four years grew annually by 2.5% in 2017, 3% in 2018 and 2.5% in 2019 — before the economy went into a tailspin during the pandemic in 2020, when real GDP declined by 2.2%,  according to  the Bureau of Economic Analysis.

So, in the best year under Trump, U.S. real GDP grew annually by 3%. By contrast, the nation’s economy grew at a faster annual rate  48 times  and under every president before and after Trump dating to 1930, except Barack Obama and Herbert Hoover. The economy grew at more than 3% six of Ronald Reagan’s eight years, including 7.2% in 1984, and it grew 5% or more 10 times under Franklin D. Roosevelt, including 18.9% in 1942.  Under Biden , the GDP grew by 5.8% in 2021 — a post COVID-19 bounce-back — by 1.9% in 2022 and 2.5% in 2023.

Trump’s Was Not Largest Tax Cut in History

As he has many times before, Trump wrongly claimed, “I gave you the largest tax cut in history.” But saying this over and over, as Trump has for years, doesn’t make it any more true.

As  we have been writing  even before the 2017  Tax Cuts and Jobs Act  was enacted into law, while the law provided tax relief to nearly all Americans, it was not the largest tax cut in U.S. history either as a percentage of gross domestic product (the measure preferred by economists) or in inflation-adjusted dollars.

According to a Tax Policy Center  analysis , the law reduced the individual income taxes owed by Americans by about $1,260 on average in 2018. It also reduced the top corporate tax rate from  35% to 21% , beginning in January 2018.

The law signed by Trump was initially projected to cost $1.49 trillion over 10 years,  according to the nonpartisan Joint Committee on Taxation . It could end up costing substantially more if individual tax provisions are extended past 2025. Over the first four years, the average annual cost was estimated to be $185 billion. That was about 0.9% of  gross domestic product  in 2018.

That’s nowhere close to President Ronald Reagan’s 1981 tax cut, which was 2.89% of GDP over a four-year average. That’s according to a  2013 Treasury Department analysis  on the revenue effects of major tax legislation. Five more tax measures since 1940 had an impact larger than 1% of GDP, and the Committee for a Responsible Federal Budget  includes  a 1921 measure as also being larger than the 2017 plan. That’s eighth place for Trump’s “biggest tax cut in our history.”

In inflation-adjusted dollars, the Trump-era tax cut is also less than the American Taxpayer Relief Act of 2012, which comes in at No. 1 with a $320.6 billion cost over a four-year average. And it’s less than tax reductions in 2010 ($210 billion) and 1981 ($208 billion).

Energy Independence

Trump boasted, as he  often does , that “on Jan. 6 [2021], we were energy independent,” implying that’s no longer the case under Biden. But by Trump’s definition, the country remains energy independent.

To be clear, under Trump, the U.S. never stopped  importing  sources of energy,  including crude oil , from other countries. What he likely means is that the country either  produced  more energy than it consumed, or  exported  more energy than it imported. During Trump’s presidency, after years trending in that direction, the U.S. did hit a tipping point where exports of primary energy exceeded energy imports from foreign sources in 2019 and 2020 — the first times that had happened since 1952,  according to  the U.S. Energy Information Administration. 

But contrary to Trump’s suggestion, that has continued in the Biden presidency. The U.S., during Biden’s presidency, has  exported  more energy,  including petroleum , than it imported, and it has  produced  more energy than it consumed. Also, the U.S. is producing record amounts of  oil  and  natural gas  under Biden.

Editor’s note: FactCheck.org does not accept advertising. We rely on grants and individual donations from people like you. Please consider a donation. Credit card donations may be made through  our “Donate” page . If you prefer to give by check, send to: FactCheck.org, Annenberg Public Policy Center, 202 S. 36th St., Philadelphia, PA 19104. 

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How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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