business plan for starting a new school

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School Business Plan

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

Free Business Plan Template

Download our free school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your school business, its location, when it was founded, the type of school business (E.g., private schools, charter schools, virtual schools), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Educational programs & services: Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include education programs, extracurricular activities, special education services, etc as your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring students, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families looking for additional education or extracurricular activities are the ideal market for private schools generally.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the US education industry is to be $3.12 trillion by 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your school from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, personalized learning or STEM education is getting important; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your school business, such as education laws & regulations, government accreditation, teacher certificate & licensing, health & safety regulations, etc.

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments
• Describe specialized programs: Highlight any specialized programs or services your school provides in this section. Extracurricular activities, artistic initiatives, sports teams, STEM efforts, language immersion programs, and advanced placement courses may fall under this category.
• Student leadership programs: If your school has a vibrant student leadership program that encourages students to grow as leaders, participate in volunteer work in the community, and actively contribute to the improvement, then mention it here.
• Additional Services: Mention if your school business offers any additional services. You may include services like, after-school programs, school transportation, food services, parent education & involvement, etc.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, specialized programs, educational philosophies, experienced faculty, or a strong track record of academic achievements could be some of the great USPs for school business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new students.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include targeted marketing, personalized sales approach, referral programs, conversion strategies, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance excellent services, alumni engagement, parental engagement, etc.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or teachers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your school business. Your operational processes may include enrollment process, staffing & human resources, classroom management, finance & budgeting, etc.
• Equipment & Software: Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your school, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. principal), senior management, and other department managers (e.g. operations manager, admission manager, facilities manager) involved in the school business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet : Create a projected balance sheet documenting your school business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a school business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Start A School in 2024 Step-by-Step Guide

by Cindy Lumpkin | How to Start a School , Learning

How to Start a Private School

Are you a teacher who is interested in how to start a private school ? Maybe you are a parent or religious group who feels your community needs more options.

If so, you are not alone.

As you are aware, teachers are leaving the field of education like wildfire. But many of them don’t want to quit teaching . 

Instead of abandoning their passion for teaching, some educators are discovering that they can still do what they love—teach—by starting their own schools and educational businesses. 

How do I know? Because I did just that, I started a small private school . I didn’t have a lot of money and no big names were backing me.

I discovered that I could still do what I love and, at the same time, avoid what I hated about the school system: bureaucracy, red tape, testing, and stress . 

It came as a total shock when thousands of people- teachers, and a few parents, found a Youtube video I did explaining how I started my own school . 

They couldn’t believe that a teacher, like them, with little funds and resources, started a school that was fully accredited.

Many of them also asked me if I could share with them how I started my own school.

In this article, I will do just that- step by step. 

I will share the exact things you will need to do in order to start your own school and put you in the BEST position to be successful. 

Most information on starting a school will say that it’s a lengthy, expensive, and complicated process. My experience was different.  

I wouldn’t say it’s easy. It is work! This will be an investment of your time, money, and faith. But it’s totally doable and I want to help you on your journey. 

If you have this limiting belief, put it to rest now. This doesn’t have to be a super expensive proposition, depending on your strategy and how you decide to scale.

I am going to take you step-by-step through what you have to do to start the process of starting a school. 

Please keep in mind, however, that some things will differ by state and you will have to do research on your own in those instances. 

Before you start, take the time to watch the video below. I want you to know why I am giving all this information away…for FREE and why I charge for some products.

Make no mistake about it—this isn’t some bait and switch. Following these steps will help you create the school business of your dreams and you DON’T have to buy anything.

Nevertheless, teachers and others who are ready to take action will eagerly invest because it will save them so much time. 

When you purchase any of my products, you are paying for convenience. 

I couldn’t dare charge for the process because I believe in this movement for every teacher who has been burned out by an unrealistic, outdated school system and for every child who has not benefited from the promise of “No Child Left Behind.”

In addition, this 12-step process that I’ve designed can be used by anyone who wants to open micro-schools, nonaccredited schools, learning pods, and even homeschools.

It will also help with online school programs. 

Just know that depending on what your vision is, some things may or may not need to be done.

This will be a very long article. So I’ve included the steps up front and each step is clickable so that you can find your place more easily.

12 Steps on How to Start a School of Your Dreams

There are twelve steps to take to start a school; however, there are only eleven if you’re not going to get accredited. Here is a complete list:

• Find Community
• Determine Type of School 
• Create An Advisory Board
• Design Your School’s Curriculum
• Requirements To Open A School (Legal/Operational)
• Develop A Fundraising Strategy 
• Create Your Budget And Business Plan
• Address Your Staffing Needs
• Select The Right Facility To Start Your School
• Develop Your School’s Policies and Procedures
• Select an Accrediting Body (Optional)
• Develop a Marketing Plan

As you go through these steps, some will be accompanied by a video. Other times I may point you to another source or even share documents with you. 

As I mentioned above, I may even offer some resources at a small price to take the load off you. However, they are optional and only designed to help you along. 

You can totally do this without buying anything from me.

It would benefit you to watch these videos, however, as they will give more details where writing will not be able to communicate everything.

Before we get started, let me address this search term that I’ve seen way too much.

How To Start A School Without Money

Although there are some strategies you can take to start a school that will not require a lot of funds, one can’t expect to start a school without any money.

Your school is a business. Any serious entrepreneur knows that there will be some type of startup investment cost, even if it’s just for basic business management tools .

However, many of the steps above can be completed without spending anything. 

So, if you are serious, you can start the process to ensure it’s truly something you want to do before making a considerable investment of money. 

There will come a time, however, when you will have to make investments.

If you are someone who is low on funds, I suggest going through all the steps and completing as much as you can. 

Next, I highly suggest that you watch this video to understand and determine where you are in the process of being ready to start a school business.

Now you are ready. Let’s jump in!

How To Start A School Business 

Step 1. find community .

If you truly are determined that you are all in on this process, the first thing I suggest you do is find other people who are taking this journey. 

This is my number-one piece of advice. Still, many will ignore it. Please don’t let it be you. This journey can be so lonely. 

It doesn’t matter if they are across town or out of state. But it is vitally important for several reasons:

• It provides support. Trust me, you will encounter moments of discouragement. Having a community will help you fight feelings of hopelessness that may come on this journey. It can also help celebrate those small victories. It’s one thing to have support from family and friends, but it’s another thing to have it from people who know and understand.
• It provides connection and belonging. Togetherness is so critical to our experience as humans. Connecting with others who share some of our values, interests, and worldviews helps us understand that we are not alone.
• It provides an opportunity for us to share, give back, and learn from one another. Let’s face it, teachers are some of the most giving people there are. It’s in us to want to give back. I believe it’s an innate desire. There is so much I am still learning from the many teachers in our Teacher School Builders Community . For example, people are often finding new, easier, and less expensive ways to do so many things as it relates to creating and running private schools. I can’t possibly keep on top of all the changes. But I come close because of connections who share my ideals.  

Don’t underestimate the importance of finding a crew who understands and who can speak to you wherever you are. 

The networking opportunities among you will prove to be invaluable. Besides, if you have questions about these steps, you can find me in Teacher School Builders (wink). 

I wish I could give you an open invitation to our community. We want to be a safe place for serious, committed, and passionate people interested in taking this journey together.

Only those who invest in any of my products will be invited to join our community. However, you are totally welcome to sign up for my newsletter . 

I’ve been known to give out freebies to those who read and keep up-to-date with my emails. Also, I still give LOTS of helpful resources and value to my list.

Step 2 . Determine what type of school you want.

This step is twofold. I don’t want to assume that we are on the same page, knowing what type of school I am trying to position you to start. Therefore, let me make it clear.

Ideally, one can start a charter school. This is NOT the type of school I help teachers create. 

A charter school is a HUGE undertaking. In addition, it’s expensive and, in some situations, will need to be approved by your local school board. The application is ridiculous too.

We are not even building your typical, well-established, rooted-in-money private school. (It could for sure turn into one.) 

Although what I am helping you to create is technically a private school , you most likely are a one- or two-man team.

Right now, you may not have a lot of resources, but your business structure will be that of a private school. We will talk more about your business structure later.

Thus, for many of you, it will be a micro-school. In other words, a small school that serves generally 5 and upwards of 150 students.

It can be religious or non-religious. Some of you will want a for-profit, while others will choose to start a non-profit. Some of you will take the extra step to become accredited.

If you want to call it a learning pod or homeschool, so be it.

I encourage you to watch this video if you haven’t already. It talks about this more in context. (This video has been on my channel for a while, so you may have seen it.)

Now that we are on the same page, what type of school do you envision? Will it be K–12? How about a middle school or high school only? Who will you serve? 

Plan With The End In Mind

This is the fun part! I am a dreamer and I hope you are too. 

This is where you get to dream up the best school you can imagine to serve your ideal student(s) well.

Maybe you want a day school or virtual program. Is your vision a Montessori or a specialized school for students with learning differences?

It’s ok, create your ideal school on paper. Dream big! 

Your vision may be to one day operate a K-12 program, but you may start off with either elementary, middle, or high. 

You may even start with K-12 in a more modern one-room schoolhouse concept. 

The possibilities are endless. 

I would start with the end from the beginning here. However, actual implementation may be in stages. Again, dream big on paper.

Just know that it’s better to actually start a small school business and grow into your long-range vision of your school. 

The cool part about this is that you are the architect.  

I totally went against the grain and started with high school first. However, I knew from the beginning that I would work with 3rd-12th by the time my dream was fully realized.

Within about two years, I worked my way down to middle school. Eventually, I will start to teach elementary.

Before I walk you through creating your school’s identity, let me take the time to answer a question I get asked A LOT .

But how did you know what type of school to start ?

People often ask me, “How do I arrive at knowing what type of school is needed or wanted?” 

Well, I have two different answers for you to consider. Knowing what school to create can come from what I call a calling and/or a business strategy. 

The business person in me says, “Search for parents who are interested in having an alternative education for their children.”

Survey these parents and maybe even some teachers in the area too. What is it that they want or need for the area?

How are the schools in the area? Are they meeting the needs of all students? If not, where they are not may be an opportunity for you.

My friend and fellow school founder, Tiffany of The Village Schools , realized in her area there was a need for quality Christian schools that were also culturally relevant. She fills the gap.

I have another friend and fellow school founder, ToNya of Kipe Academy , who realized in her area that the local school system wasn’t meeting the needs of students who had learning gaps and learning disabilities very well. 

By focusing her school on strengthening skills, she fills that gap.

A good business move or sound business decision is to start a school that there is demand for in your area. 

Trust me! Just because you build it doesn’t mean that they will come. So you may want to make sure your school is wanted.

On the other hand, I allowed my Call from God to determine the type of school I created . 

I LOVE working with students who learn differently. 

More specifically, I LOVE working with those from middle- and lower-income households who can’t afford the “traditional” private schools but desperately need their flexibility and smaller community where everyone is seen and heard.

I want you to follow your passion, and I want you to succeed too. However, assess the actual need for a school in your area. 

Are the public schools performing well or poorly? Can families in your community afford to pay tuition? 

Depending on where you live, a private school may or may not generate enough interest. Seriously, consider this. 

Knowing what type of school you want will help you decide what type of curriculum you will use later. So it’s important to establish this now.

Don’t worry! Nothing is set in stone; if you need to change it later, you can.

Let’s Create Your School’s Identity

When you are creating your school’s identity, you need to do the following:

• Identify your niche.
• Choose a school name.
• Create your school’s brand

Remember: “Brand is just a perception, and perception will match reality over time.”

When creating your brand, start with the end from the beginning. You don’t want to leave any stone unturned. 

In order to do this, you have to develop a strong brand. Your name matters. Who you are building your school for matters and even colors matter.

It would be too much to help you build the perfect brand here so I am sharing the video I created for teachers who paid to be in my Beta Course to fill this gap. 

By the way, against the advice of many, I decided not to create the course and sell it. It just didn’t feel right. 

Anyway, don’t skip the video!!! Seriously!

It will walk you through questions and things you need to think about to create a solid school identity, including your brand.

In the video, I referenced “homework” and you can find that information here .

I do advise using this resource after watching the video. 

I actually use my school as an example for you to help make the process easier. Allow it to help your creative juices flow.

Step 2 Wrap-up Checklist

This step has really laid the foundation for your school. 

So please, please ensure that you have completed it. It will only make it harder later on if you don’t. 

The information will eventually build on each other. Much of the information in this step will be needed for other areas later on. 

If you do it now and do it right, I PROMISE it will make it easier when you are developing your business plan, applying for grants, and getting your marketing materials together.

Ensure that you have done the following:

• Did you read this entire section?
• Did you watch the entire video?
• Did you access the “homework” mentioned in the video? Click here!
• Did you leave no stone unturned? 

Great! We are ready for the next step. It’s a process, I know, but if you are one of the few who actually do the work, you will eventually have yourself a school.

Step 3. Create an advisory board

Please understand the difference between an advisory board and a community, as I discussed above in step one. 

Many of you, like me, are the visionaries of your school. You are the founder. We need to be in a community with each other but we also need other people to help carry out our vision.

When you form your board, you will seek people who support your vision. 

They will hopefully use their gifts and talents to help you achieve your vision for the school. 

This group will empower you. But they will have less stack in your business. Most likely, they will not see the daily ends and outs.

Who are the ideal people you need on your advisory board? 

I would ask a few parents and other influential people in the community. 

It would be great if they had a heart for education or young people. However, they don’t have to. But they need to have skills that will help you develop your school business.

I would ask members of your community who have financial, legal, management, and building experience. 

You can ask people who are on the boards of other foundations or people who work for these foundations. 

Why? Because they know what you don’t know. Or, they know the people you don’t know but need to know.

Connections are key. One of these people could very well connect you to a resource that you will need. You are always one connection away from what you need.

This group can become the core of your first board of directors. We will talk about this later. 

In the meantime, an advisory board can give you advice in their specific areas of expertise. 

They can provide feedback as you make decisions about your school and help you navigate legal and technical things.

Reaching Out To Get Your Advisors On Board

Now you should know exactly who you potentially want on your advisory board. 

It’s time to reach out to them and make the BIG ask. 

Do you remember the work you did in step two? Now you will be using some of it.

Although I call this the BIG ask, it’s not what you think. Don’t ask them for their skill set or money just yet.

You want to invite them to a meeting to learn more about your school and how they can be on your board of advisors. 

There are several ways to do this. Just select the way that is more comfortable for you or more appropriate for the way you may or may not know the person. 

Send an email, make a phone call, or invite them to lunch.

Before doing so, you will want to create a one-pager. 

Using the information from step two , describe your mission and the need for your school. Don’t forget a short introduction of yourself. Make it compelling . 

You want to make it as short as possible. People don’t like to read anymore. 

Do make it long enough, however, to explain this awesome endeavor you are embarking on that will benefit the community.

Please DO NOT overload them with all the information from step two. 

Just give enough to get to a group in-person or Zoom meeting where you will go into more detail about your school and your vision for it.

It will be at this meeting where you will talk more about why they are needed and invite them to use their skill and wisdom to help you complete the process of building your school.

If they are interested, be sure that you get a commitment of time,  financial support, or their skills donated to your organization. 

If you are a non-profit or going to become one, their donation(s) of time and money may become a write-off for them.

Step 3 Wrap-up Checklist of How To Start A Private School

Completing this step will save you time and money. TRUST me! People always want to help a good cause. You just need to find the ones that do and make the Big Ask .

Before moving on, ensure you have done the following:

• Watched the video .
• Created a list of idea advisors 
• Reached out to this group
• Set your meeting date to cast your vision and get them on board 

Step 4 Design Your School’s Curriculum

“In America, we have 19th-century school conditions and a curriculum that prepares our kids for the 1990s.” 

These words were spoken by Heidi Hayes Jacobs and there has never been anything stated that was truer. 

I am convinced that the curriculum/standards (pacing) are a huge part of why children are not learning as they should and why well-meaning teachers are pulling their hair out.

I will actually link another video from our Beta Class that will go into this subject in detail below.

However, here is where you have the opportunity to be very innovative and create a program that will truly speak to the type of school you are building.

Understand that you don’t have to use the same curriculums that you used in public education. In fact, I warn against it- at least in some instances. 

Instead, truly use things that will support your learners and would further your school’s mission.

Some people develop their own curriculum, if this isn’t your wheelhouse, don’t do it. It can be more headache than it’s worth.

I use a variety of things. I go into detail in the video below.

Step 4  Wrap-up Checklist of How To Start A Private School

• Study the curriculum requirements of starting a school for your state.
• Create a one-pager of your curriculum.
• Start the process of creating a course catalog, especially if you are doing high school.
• Research learning and management systems. 

Step 5 Requirements To Open A School (Legal or Operational)  

Another key step is to determine what your business structure will be. Will you be a sole proprietor? 

I do not recommend this. It’s best to put separation between you and the school.

With that said, you will most likely be a limited liability company or a partnership if someone is working with you. There is also the option of being a non-profit. 

File incorporation papers with your Secretary of State. You can have your business formation done for you accurately, quickly, and affordably for convenience.

The lawyer on your advisory board, if you have been able to get one, should be able to handle this for you or point you in the right direction to someone who can. 

If you have to do it on your own, it’s not hard. I filed on my own, howbeit I had to make a few changes to the amendments, but I got it done.

There are costs associated with the filing, but nothing outrageous. But if you do have a lawyer on your team, he or she could donate their legal services to the cause.

For Profit or Non-Profit

Deciding for or against a nonprofit is critical. As a nonprofit, it’s much easier to fundraise. People will give money much more readily to a legal entity or institution as opposed to a person. 

If you decide to establish your own proprietary school, you will be on your own when it comes to raising money.

If you do decide on the nonprofit, you will have to apply for tax-exempt 501(c)(3) status from the IRS. 

This is a process. For your sake, I hope your lawyer can handle this application. I actually hired someone to do mine. Money well spent, as I didn’t have time to learn that process. 

No matter who does it, submit it as early in the process as you can so that you can begin to solicit tax-deductible contributions. 

People and businesses will definitely take your fundraising efforts much more favorably if you are a recognized tax-exempt organization.

Tax-exempt status might also help with local taxes. Check your individual state.

I go into more detail as well as discuss other legal requirements in the video below:

Video Coming

Advertising Disclosure: A few links in this article may contain affiliate links. I earn a small amount of commission if you decide to go with my recommendation at NO COST to you. I recommend services that I trust and that is why there are very few in my articles. Funds are used to continue to grow my micro-school.

Step 5  Wrap-up Checklist of How To Start A Private School

• Study the requirements of starting a school for your state.
• Watch the video I did for my beta class on this topic.
• Read this detailed post I wrote to help you understand your options for a business structure and get your business formation done at an affordable rate.
• Optional: Coming Soon…

Step 6 Funding Options Develop A Fundraising Strategy 

Most of your school’s income will come from tuition at the beginning. Of course, this is outside of your start-up cost. 

I have plans to develop a mini course that will guide you through thinking about different funding options. Let me know in the comments if you might be interested.

It will cover grants (some you don’t have to be a nonprofit to get) and cost-effective strategies you can use when starting with a lower budget. 

In fact, read this article on the best business management tools I use. Omella allows me to collect 100% of my tuition without ANY platform or transaction fees.

Nevertheless, you will need a well-thought-out plan of how you will generate money from multiple streams.

Sorry, bake sales and car washes are not going to cut the mustard. Although they may still have their place, you will not have enough students to make something like that successful.

Developing A Fundraising Strategy 

You need a strategic fundraising plan. Ideally, you and the team can work together to come up with a well-thought-out, creative plan that will work for your specific school.

At Triumph School , we love to include the kids. We like to show them off. So we hosted a Nightmare on Main Street , which was a haunted schoolhouse in the month of October. 

Here is how we did it:

Although I wasn’t as strategic when we did Nightmare on Main Street, it was still a huge success in terms of the overall impact on our students’ learning. Also, did I mention we raised a little over $1K?

For fundraisers we completed after that, we tried to be more purposeful and strategic by actually creating a plan beforehand. 

What to Include in Your Plan

Over at Donor Box , they identified the following steps as a starting point for creating a strategic plan:

• Include your mission
• Create objectives
• Build a team
• Find funding options for different donor types
• Use new marketing techniques
• Research campaigns by others
• Start online fundraising 

Including well-planned appeals to foundations and local philanthropists in your plan can pay off. If you can afford it, I would hire a professional to help write proposals and identify donors. 

These documents are the gifts that keep on giving because you can use them over and over again.  

If you do have to change them, it would only be small things. Nevertheless, you will use them over and over again. 

A well-thought-out and implemented plan can pay off big time.  

However, I totally wrote my first few grants myself. Triumph has been awarded over $200K on my efforts alone.

I am just starting to seek “professional” help because it can be time-consuming. 

I hope that passing it on to someone who is more knowledgeable will help in the long run with getting more money and causing me fewer gray hairs.

Nevertheless, not only can a well-thought-out plan help you meet your fundraising goals, but it can also help you build a deeper connection with your donors.

The Village Schools

Establishing a connection with your donors is powerful. To give you an example, I donated to The Village Schools because I just love the founder and her vision and mission. 

About five days after making my online donation, I got a package in the mail. It was from The Village Schools. 

Inside the package was a little stuffed animal with the following written on his shirt, “Thanks for being a friend of The Village Schools. 

She hooked me! I felt so important and like a friend …I felt a connection. It most likely will not be my last time donating. 

Nevertheless, she wants everyone to walk away feeling like I did. 

It’s part of her strategic fundraising plan. She also included a handwritten letter. This is also part of her plan. Super creative!

I learned all this the hard way and one of the hardest lessons I learned was building long-term relationships with donors.

They gave a donation; I said thanks and that was it. In the beginning, I had no way to keep track of them and follow up with them. 

Now I know better! I update my donors every so often on new and exciting things we are doing and/or the latest progress with our students. 

I send birthday greetings, I was just thinking of you or anything to let them know I value them and not just the check they write.

In order to do this, I needed an easy way to store their information to make it easy to send these updates. That is where Donor Box comes in.

You can research it yourself; however, it has been the lowest cost management plan I’ve found to date to easily accept donations and keep up with my donors. 

There are no contracts and no set-up fees. You can ask your donors to pay the fees and when they do, it costs you nothing. It is also really easy to use.

Step 6  Wrap-up Checklist of How To Start A Private School

• Book recommendation- The Little Book of Gold – This is an amazing book and although it’s geared to nonprofits the information can be used by any educational business.
• Create a fundraising plan. To see how this looks when actually applied to a fundraising event watch this video.  **Video Coming Soon….
• Research Donor Box and set up an account (no contracts or fees to set up) and start asking for donations.
• Determine if the mini-course (Coming Soon) can help you by shortening your learning curve.

UPDATE: I just discovered Give Lively , and I am still researching it; however, I am now realizing that although Donor Box advertises a “free” version, it charges a platform and processing fee.

However, Give Lively only has the processing fee. Now, Give Lively isn’t a CRM whereas Donor Box does act as one.

Step 7: Create Your Budget And Private School Business Plan

Don’t stress! You got this and I am here to help.

Guess what else? You will pull some of the information you completed in step two to help you complete this document.

Can you see how this is all coming together now? I sure hope so. Moving on… 

A business plan is important because it will serve as your blueprint for how your school is going to operate. 

However, it doesn’t have to be perfect nor do I believe you have to outsource this, at least not right now.

The reason why I don’t feel it’s a life-or-death document at this point is that I wouldn’t recommend getting a loan. But I do recommend you put one together. 

People will take you more seriously as you work to establish your first board. 

Your plan will show how well-prepared you are. It can also keep you focused as you cast your vision to the community as well as others from whom you seek support.

In addition, this would be a great project to lead your advisory board through. 

It would be awesome to have someone on your advisory board who is an expert who could actually complete this or take the lead on leading your advisory board through completing one. 

If not, no worries! 

I have an excellent resource for you that will help you put yours together with all the components you will need right now.  

School Business Plan Sample PDF Template

If you are in need of a private school business plan (PDF) template that will guide you with instructions to create your own school business plan please consider supporting me by purchasing here .

My private school business plan sample template has it all outlined for you with instructions on what to put in each section. 

If you are interested, you can purchase the business plan template or you can purchase both the template and budget template, which you will read more about below. 

Create Your Budget  

Great news here! If you do your business plan well enough this will be done. 

However, you should still read this first. 

The budget which is part of the business plan is extremely important. I don’t want to minimize this.

When I developed my budget, I focused on 3 years operating budget. You can do the same or focus on one year at a time.

I was very detailed with my expenses and income projections. 

I feel like you are a little tired of me talking about this advisory board, but the financial person on your advisory board should be responsible for developing this critical document. 

So hopefully you have someone in mind for this. If not, my template you time. 

In fact, even if you had someone create it, it will still save them time on researching line items that will need to be included.  

As you project your assumptions about income from tuition, fundraising, and grants, be conservative. Factor in some wriggle room in case things don’t go as planned.

I separated expenditures into three categories. I’ve seen some that only do two. 

If you are in need of a budget that lists everything you will need starting out and in the future, please consider supporting me by purchasing my template ***Coming soon…

Step 7  Wrap-up Checklist of How To Start A Private School

Video Coming Soon….

• Business Plan PDF Template

Step 8: Addressing Your Staffing Needs

You are most likely starting small. I still suggest laying the groundwork for when you are ready to hire staff.

I also suggest avoiding being the one-man show. This may mean you have someone part-time or, better yet, a volunteer who can give you a few hours a week.

Will You Be Head of School?

I have assumed that you will be the Head of the School. If you are not going to be the one who will run day-to-day operations, I suggest you identify someone soon.

It is critical to attract skilled faculty and your Head of School should be involved in that process. 

So, if this person isn’t you, identify them as soon as possible.

Start by writing job descriptions for the Head of School position. Do the same for faculty positions. 

These descriptions should be specific to your vision/mission and the type of school you are creating.

I recommend that you look for self-starters who enjoy building something from scratch. 

Ideally, most will shoot for certified instructors, but in many states, they don’t have to be. 

I have hired amazing certified and non-certified teachers and some not-so-amazing of them both.

Please understand that a certified teacher doesn’t equate to an excellent teacher and a non-certified teacher doesn’t equate to a bad one or one who isn’t as good.

The question you should be asking is, “What Makes an Effective Teacher?” Hire effective teachers. Click on Effective Teachers in Microschools , to learn what to look for in your staff.

One way to attract great employees and volunteers is to sell them on the vision of your school. 

If your school is filling an identifiable need in the community, people will love the opportunity to be a solution.

You may be worried about paying competitive compensation. It can be an issue, but I also think there are many people who like the idea of flexibility. 

I also think retirees are a good group that goes untapped for volunteer and paid part-time positions.

Watch the video below to find out how and where to get volunteers, leads on where to find potential teachers for paid positions, and determine what staff may look like for future growth.

In addition, as a bonus in the upcoming mini-funding course, I will create and share several affordable ways you can incorporate certified teachers without breaking the bank and models to attract talented staff.

Step 9: Select The Right Facility To Start Your School

Step 10: develop your school’s policies and procedures, step 11: select an accrediting body (optional), step 12: develop a marketing plan.

You can’t afford to get this wrong. Many times we think we can just build it and they will come. Well, that is NOT true. Not by a long shot. 

You have to promote, promote and promote some more.

A marketing plan includes all your school’s marketing goals and objectives combined into a single comprehensive plan. 

If you’ve developed your business plan already, much of that information can be pulled from there. 

The plan will include detailed information on how it’s going to achieve its marketing goals. 

Part of that plan could be advertising for students using billboards and using ads on social media. 

Designing a website and setting up a mailing list to keep interested parents and even current parents informed should also be part of the plan. 

The website doesn’t have to be expensive. You could do it yourself. I would suggest having a blog attached to your website too.  

The best marketing is FREE and a blog can help you get in Google’s search engine. Too much to go into here, but maybe one day soon I’ll create a video to explain more.

Having a mailing list is essential. I use Convert Kit because they have a free plan for up to 1,000 emails. I’ve used MailChimp in the past, but it’s too complicated for me.

Using Convert Kit, allows me to send monthly newsletters easily. 

You want to keep your parents and potential parents updated with what’s going on in your school, especially those parents who are on the fence about your school.

I’ve had parents “date” me for an entire year before enrolling their child. But what convinced them, in the end, was all the success stories in my newsletters. 

Having a mailing list just makes it so much easier. Convert Kit does a lot of awesome things too. You can great landing pages too and more.   

Marketing is one of those things where you need to be consistent. You may not see any results from your labor immediately, but it does pay off. 

It can be expensive, but it’s more expensive NOT to have a plan and not follow it. You have to be creative to get it all done.

I believe in working smarter, not harder. I created a marketing presentation. Unfortunately, I have yet to do a complete “professional” marketing plan.

However, with the information in my business plan and my marketing presentation , I am good for right now. But, I am always improving my knowledge of the marketing process.

I recently wrote an article that will help you increase your enrollment. Read Small School Marketing Strategies for 11 of the best strategies for small schools.

Anyway, I like the way the marketing presentation is laid out. It’s not a lot of reading, which most people don’t like to read. 

I use it in live presentations and I actually send this to people when I am trying to get sponsorships, backing from small community businesses, and recruiting board members. 

If you are interested, you can find it here . Right now it’s a PDF, but in the future, I will make it so that you can customize it to fit your brand. With the PDF version, you will still get to see the same strategies I use to market my school and the key points donors want to know. 

Congrats!!!! You’ve Done It- Well A Lot Of It

**If this has been helpful, please consider giving me a tip . It helps me to be able to continue to devote time to giving away free content. Click here! **

Wrap-up how to start a school .

At the beginning of this article, I promised I would share steps on how to start a school. I identified and went into detail on the following steps:

• Determine Type Of School
• Design Your School Curriculum
• Funding Options
• Develop Your School’s Policies And Procedures
• Select An Accrediting Body (OPTIONAL)
• Develop A Marketing Plan

This process can seem overwhelming. It looks more intimidating than it really is. 

I tried to beat the horse over the head with the different members you may consider for your advisory board. 

Unfortunately, I personally did these steps by myself. However, I would NOT recommend you do that. In fact, I am going back now to try to establish a solid board. 

Your success will be greater as you get others to buy into your vision EARLY. 

So, take the time needed to sell your advisory board, parents, community, and staff on the school’s vision.

Lastly, if this article has been helpful, please let me know below with a comment and share it with ALL the teachers you know who are interested in starting their very own school business. 

Also, here is a complete list of the products I have for sale. 

Remember, these are to cut your learning curve so that you can get through this process faster. However, I am always appreciative of your support when you invest in my products.

List of products: More Coming Soon….

• Marketing Presentation PDF
• Business Plan Template PDF
• School Identity Homework PDF

I hope this was helpful. If you don’t know me, you can learn a little more h ere .

61 Comments

This was some GREAT information! Thank you Cindy! I will be sharing this with my colleagues

Thank you and please do. My goal is to be a wealth of information for anyone wishing to embark upon this journey.

Thank you for taking the time to write this out. This is extremely helpful for me to keep what you have learned and tried already as my base line.

I’m interested

Amazing, I am interested and it’s really helpful for me.

Happy I can be of help!!!

I am thrilled by your start.

Thank you!!!

I want to build my school

Go for it!!!

I have just completed a 8000 word true story regarding why we started our own Afterschool Program that ran for 20 years and brought in hundreds of thousands of dollars in Grant Money in Jersey City, New Jersey. This program ran for over twenty years and serviced hundreds of minority children. In New Jersey there is money available from both State and Federal sources if you are a Registered Non-Profit Corporation and have the guts to apply and operate the project. If interested on how we did it get in touch with me at [email protected] and I’ll send along my true story.

We started this project because several teachers were removed from the Bd. of Ed. afterschool jobs and replaced with ‘favorite sons’ so to speak. We moved on and they failed.

This is wonderful. I would love to hear your story.

Cindy, I just came across this great information by chance. Thank you so much for sharing.

You are so welcome. I see that you are Rev. David Chanda. By chance are you looking to start a school via your church? I personally believe that there is a gap in education that the Church could help fill for kids via microschools. I would love to hear your vision if you are interested in starting a school. My I reach out?

You are so welcome.

I discovered you on YouTube because I started my own Non-Profit/ Private School 15 years ago and it’s going great. I’m currently expanding and deciding to invest in a building. I’m also trying to decide to I want to switch to charter school or public school to get the funding to help the students to attend the school if they do not have the funding. Your video is very helpful. Keep up the work.

Thank you and what is your school name? Do you have a website or social media platform where I can connect? Charter might be a little work, but it is worth it to get the funding. I would just need a team of people and I am not there yet. Also, does your state have school choice voucher programs? I get funding from this.

Hey Cindy. I came on again to refresh myself so I can be better prepared to respond to the group you created. Thank you for sharing your expertise free. If a school builder follows the knowledge you have shared, I have no doubt they will be successful. You have provided some real hope to some educators that desire to be school builders. As we know, the pandemic has magnified the need for parents to have choices. To me educating a child should not be the same for every child. It is not like everyone wears the same size shoe. I am an advocate for “choice” in education. For too long, public education has been the dominant choice. There are so many other entities to consider such as private school, homeschool, micro school, co op schools/programs, charter schools, hybrid schools and more. Again thank you for this valuable resource that makes the journey of becoming a school builder possible. I am a cheerleader for life.

Awww… such an encouraging post for me and it lets me know I am on the right track for what’s next. This article will be updated even more within the next two to three weeks. Sign up for the newsletter and I will announce it there. But the videos I did for the Beta course back in the spring will be released…for free. At the end of the day, I am not a sales person, I am a teacher who believes in this wave of choice and even more for teachers starting their own small schools. I know how passionate I am about education, but how ineffective I felt I was in the system. My kids are so much better off in my small school than they ever were in public schools. All teachers desire the opportunity to be their best and educate kids the way they need it to be their best. Thanks for your kind words.

Powerful information. Am now good to go. I can see clearly now where I want to go

Thank you!! I am happy it has helped!!

Thank you for all of this information. I definitely will be using the steps to start planning my dream school.

Good luck!!! You got this.

My wife asked me to assist her with her idea of building a boarding school that will focus on leadership and entrepreneurship here in South Africa. The school will accommodate 90% of paying learners and 10% non-paying learners from poor families.

This is amazing!!! I hope all goes well and that this helps!

I am a 55 year old missionary in Zambia, Africa. I taught school in the states for ten years.

I am building a private Christian School by faith in “the bush” with no electricity and a hand pump for water. I am currently conducting classes in two small classrooms at the back of a church. The village where I stay has approximately 400 families; a good manageable amount of children for a small rural school. I believe, we will eventually become a boarding school, but we have to walk one step at a time.

I truly believe God is going to send the provision for us to build a k-12 school this year. 🙂

Sizwe Mkhaliphi, can you give me any advice?

Our students are 100 percent supported by sponsors. I have been begging my friends and family back home to support a child at 150.00 per year so that I can finance the project until we can establish a cotton patch and a cloth factory for the villagers to make the school dependent on the business. There are so few opportunities in the bush for employment and I believe this will greatly increase the lives of all the villagers.

Thanks for taking time to read. God bless. Susan Stout

This is awesome!! I will add my prayers of agreement. Do you have any social media platforms I can follow?

Very informative . But please is it advisable to start a school while you still have a job or for an effective start you need to quiet the job, or can you partner someone to start whiles you still keep your job?

I am ALL for partnering, period!! Here is the thing, you can plan your school and get everything in place while you are working. One of the teachers in my group has done just that. She started last January and this is her last year teaching in public school. She was very intentional about putting everything in place while she was still working; however, when she opens doors this coming school year she would have resigned from her teacher position. Of course, if you wanted to have students someone would need to be there to teach them. So, if not you are still working and would like to open you would have to have someone there. I don’t think it much matter, it generally depends on your situation. Hope this helps!!

Hi I was reading your article about starting your own private school and it said there were some things we could buy that would make the process easier for us, however I couldn’t find where those items were. I am super interested in buying anything that will help make the process of starting a school easier for me. Please let me know thank you

Hello Kahley, I hope all is well. So, yes; however, the article and some of those products are still in progress. However, I do have some ready. They are actually linked in the blog. The process is all written in the blog and the free checklist will help. Before buying anything, I would go through step by step and complete the steps and buy once you get to that point. If you need coaching, I might be doing that later on. The demand right now is just to great. If you have questions, list them here and I will do my best to answer them if I can do so via responding back. Here is what I have so far:The check list is free: https://subscribe.theldcoach.com/sign-up

The school business plan: https://subscribe.theldcoach.com/products/school-business-plan

The marketing plan: https://subscribe.theldcoach.com/products/marketing-presentation-pitch

Links to these are all in the blog.

I like to open my computer school for children. Where should i start and register. I have computer qualification and i want to pass to the coming generation. Must i start at department of education? Then for certificate where must i consult to show that they passed

The first one

Read the article, it should give you direction.

Great advice.

Thank you!!

I am in the process of opening a school in africa,. I truelly find courage and inspiration in you article

Please keep me posted. I would love to follow any social media platforms you have.

Hi I learned a lot and I like to open a school like after care to help them with homeworks Because some children they are slow ,I will like to help them so that they must enjoy school .

Yes!! Like a learning center. i encourage you to do it. Parents are looking for places like this. We are getting ready to start-up our TRIUMPH after-school tutoring program in the fall. We will tutor reading and math and do homework help.

How can I speak to you further? I would love to open my own private school for my community. I already own a childcare center

Danielle that is wonderful. I love to hear this and it will be an easy transition. I no longer have the capacity to speak with everyone individually. I do try to answer people’s questions on my videos and this blog when I see it. I am also activate on my Facebook page Cindy Lumpkin, The LD Coach. Join my newsletter and I will start doing pop-up Zooms. But I can’t promise when it will be.

I’m glad to hear information about new opportunities. I like to find out if you can assist though I’m in South Africa

Hi, I am sorry. However, I only know how things work in the US with starting a school.

I am so excited about beginning this journey of starting my own school. I have ideas but having someone guide you through the process is exciting. I have been a certified teacher for almost twenty years. I have a Master’s in Elementary Education and Administration and Supervision. I have been through a Leadership Academy. However, I don’t want to work for a district, I want to create my own educational business. I have prayed about this for a few years, but I have been hesitant about stepping out of my comfort zone. I feel that now is the time.

Go for it!!!! You will do an amazing job.

Hi Cindy This is a great inspiration not just for teachers but for us homeschooling moms and dads. I would love to share my story and get some feedback from you. I live in Massachusetts so the Private school rules are a bit more flexible.

Sorry it has taken me so long. I would love to hear your story!!!

Hi Cindy I am interested in this as business but the interest is to start university now starting from uniform school that will feed the university

Amazing idea!!! I use to want a university too, but focusing with my k-12 until is stable without me.

This is very helpful. Will definitely follow it and adapt to my environment here in Africa

Awesome!!! I don’t know the specifics, but yes there is a lot of general information you can use to open a wonderful school in Africa. Please keep me posted on your progress.

Wonderful!!! Let me know of other things that I can help you with, especially if I can write about it.

Great ideas for those who desire to create school and currently in education bussiness. Thank you!

You are so welcome!!!

Hello Cindy, So I read this book called Explorer Academy and I thought to myself wow I wish there was a school like that. So I decided to make that school real. This post was very helpful to me and I hope someday someone gets famous for what they accomplished at my school.

Sincerely, Joe

As the eternal optimist that I am, I believe it will happen. What is your school’s website? I love learning about other programs.

How can I get in touch with you.

After finding you on YouTube I am very much motivated to start a small private school. This is my email address and I would like to buy the sample of your business plan and others. Email: [email protected]

Am happy to hear form you soon.

Thank you. Miss. Kiniye Lepi

Hello, I don’t have my personal plan for sale; however, their is a link to a business plan template with complete directions for each part.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your school business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their schools.

Sample Private School Business Plan

Below is a school business plan template to help you create each section of your own education business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

• Basic Mathematics
• Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

• Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
• Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
• Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
• Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

• Salaries: $200,000
• School Materials (books, toys, desks, chairs, etc): $180,000
• Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

• Found a location and built the school
• Developed the school’s name, logo, and website
• Determined curriculum
• Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

• Young children
• Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

• Providing premium education at an affordable price
• Providing a supportive and challenging place for children to learn
• Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

• Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
• Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
• Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

• 3/202X Kickoff of promotional campaign to attract new students
• 4/202X Start donation campaign
• 5/202X Hire new teachers for the upcoming year
• 6/202X Achieve donation/funding goal
• 7/202X Finalize list of incoming students for next year
• 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 1: 200
• Year 2: 300
• Year 3: 400
• Year 4: 500
• Year 5: 600
• Tuition rate per year: $10,000

Financial Statements

Income statement.

Balance Sheet

Cash Flow Statement

School Business Plan FAQs

What is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses, some examples include: private K-12 school, charter school, virtual schools, independent schools, primary school, secondary education, or preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

• How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

Opening a New School Checklist: A Comprehensive Guide

Opening a new school is an exciting and ambitious endeavor that requires careful planning and preparation.

Whether you are an educator, an entrepreneur, or a community leader, establishing a new educational institution involves a myriad of tasks that must be executed efficiently. To ensure a successful launch and a smooth start, it is crucial to have a comprehensive checklist in place.

In this blog post, we will guide you through the essential steps and considerations to include in your opening a new school checklist .

Opening New School: The Checklist

Establish a vision and mission.

Before diving into the logistical aspects, it is vital to define the vision and mission of your new school. Clearly articulate your educational philosophy, goals, and values.

This foundation will guide your decision-making process throughout the establishment and operation of the school.

Conduct Feasibility Studies

Conducting feasibility studies is an integral part of the planning phase. Evaluate the need for a new school in your target area, analyze the demographics and potential student enrollment, and assess the local competition.

This data will help you make informed decisions about location, curriculum, and other aspects of your school.

Develop a Business Plan

Create a comprehensive business plan that outlines your financial projections, marketing strategies, operational procedures, and staffing requirements.

A well-developed business plan is crucial for securing funding, attracting investors, and demonstrating the viability of your school.

Secure Funding

Identify potential sources of funding, such as grants, loans, or partnerships with investors. Explore government funding options, private foundations, and community sponsorships.

Establish a detailed budget that accounts for all expenses, including infrastructure, staffing, curriculum development, and marketing.

Obtain Legal and Regulatory Approvals

Comply with all legal and regulatory requirements for establishing a school in your jurisdiction. Research the necessary permits, licenses, and certifications.

Familiarize yourself with local education laws and regulations, zoning requirements, health and safety codes, and any other relevant legal obligations.

Recruit Qualified Staff

Hiring a competent and dedicated team of educators and administrative staff is essential for a successful school. Develop job descriptions, conduct thorough interviews, and check references.

Ensure that your staff members align with your school’s vision and possess the necessary qualifications and experience.

Design the Curriculum

Create a comprehensive curriculum that aligns with your school’s educational philosophy and goals. Develop curriculum frameworks, establish learning objectives, and plan assessments and evaluations.

Consider hiring curriculum experts or consultants to assist in this process.

Design and Furnish Facilities

Select an appropriate location for your school, considering factors such as accessibility, safety, and proximity to target students.

Work with architects and contractors to design and construct the necessary facilities. Furnish classrooms, administrative areas, libraries, and other essential spaces with appropriate equipment and resources.

Develop Policies and Procedures

Draft and implement a set of policies and procedures that cover various aspects of school operations, including admissions, student conduct, discipline, health and safety, and financial management.

Ensure that these policies comply with local regulations and reflect your school’s values and mission.

Market and Advertise

Develop a comprehensive marketing and advertising strategy to promote your school and attract prospective students and parents.

Utilize various channels, such as social media, local newspapers, community events, and open houses, to showcase your school’s unique offerings.

Prepare for Opening Day

Plan a well-organized opening day that creates a positive first impression. Arrange orientation programs for students and parents, establish communication channels, and ensure that all necessary resources and materials are readily available.

Final Words

Opening a new school is a challenging and rewarding endeavor that requires meticulous planning and execution. By following this comprehensive checklist, you can streamline the process and ensure a successful launch.

Remember, a clear vision, thorough research, and attention to detail are crucial for establishing a school that provides quality education and positively impacts the community it serves.

Good luck on your journey of opening a new school!

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Home » Sample Business Plans » Education » School

How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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School Business Plan Template [Updated 2024]

School Business Plan

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
• Customer Analysis – The customer analysis provides an overview of your target customers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
• Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
• Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Download our business plan template (including a full financial projections model and financial statements).

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School Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to write a business plan for your private school project.

Starting a private school is a great way to provide students with an alternative education option that is tailored to their individual needs and interests.

It also allows for greater autonomy and flexibility in curriculum design and implementation, allowing for more personalized learning experiences.

But, before that, you need a business plan.

Creating a business plan before beginning a project is essential for success. It helps to identify potential risks and opportunities, as well as providing a roadmap for the project.

In short, a good business plan will help ensure the profitability of your private school project .

What should be covered when creating a business plan for a private school? How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: you can avoid starting your business plan from scratch.

Feel free to download our professional business plan for a private school and tailor it to suit your project.

Designing a business plan for a private school

Is a business plan recommended for your private school project.

Yes, you should create a business plan for your private school project.

Crafting a well-structured business plan will help you to:

• gain knowledge of the private school market
• keep up with the industry's changing trends
• discover what makes a private school competitive
• understand parents' educational preferences and expectations
• come up with a winning value proposition for your independent educational institution
• examine competitor market share
• find solid competitive advantages for your private school project
• find a business model that will lead to a positive bottom line
• implement a winning strategy on the short and the long-term
• assess potential risks involved in starting a private school, such as regulatory compliance, student safety, and educational quality

Our team has created a business plan for a private school that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a private school?

If done well, your business plan will be a full package of content, metrics and financial data. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a private school , we made sure to structure it propertly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

Access relevant data and metrics for the private school project, assisting you in analyzing the opportunities and challenges within the education and schooling sector.

The data here is always fresh; we update it twice a year.

2. Project Presentation

The "Project" section is where you outline your private school project. You can describe the educational philosophy, curriculum offerings, extracurricular activities, facilities, teaching staff qualifications, admission process, and the unique value proposition that sets your school apart in providing quality education.

Remember to introduce yourself at the end of this section.

Discuss your passion for education, your vision for the private school, and how you plan to create an enriching and nurturing learning environment for students. Highlight your qualified faculty, your innovative curriculum, and your dedication to providing personalized attention and holistic development opportunities through your private school project.

We wrote some content in our business plan. Change it to fit your concept.

3. Market Research

The next item on the list is the "Market Research" section.

The purpose of this section is to introduce the market segments for your private school project.

It includes a competition study, outlining other private schools in the area. Your school's unique educational programs and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your private school project highly profitable.

Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a private school, in this section.

5. Finances

In the end, the section labeled "Finances" allows you to showcase the financial details and values of your project.

How to elaborate the Executive Summary for a private school?

The Executive Summary serves as a compact introduction to the business plan of your private school project.

Don't go beyond 2 pages; ensure you include only the critical information.

This document is designed to make the reader excited about your business plan.

In the Executive Summary of your private school project, answer these questions: what is your private school project about? who is your target market? are there other private schools in the area? what sets your school apart from them? how much funding do you require?

How to do the market analysis for a private school?

The market study of your private school project helps you understand external factors such as parent preferences for education, competition within the private school sector, and emerging trends in educational practices.

By conducting an extensive market study, a private school can understand parent and student needs, offer quality education and comprehensive programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, increased enrollment, and a prominent position in the private education sector.

Here is what what we've put in the "Market Research" section of our business plan for a private school :

• key insights and trends in private schools, including private school enrollment rates, education quality, and the impact of specialized private school programs
• a list of potential market segments for a private school
• the competitive review
• the competitive advantages to target for a private school

The key points of the business plan for a private school

What's the business model of a private school, business model of a private school.

a private school's business model revolves around providing education services to students in a private setting. Revenue is generated through tuition fees, potentially offering additional services such as extracurricular activities or specialized programs.

The business model focuses on offering a high-quality and comprehensive curriculum, hiring qualified educators, providing modern facilities and resources, marketing to target parents and students, and building strong relationships with parents and the local community.

Success depends on establishing a positive reputation for academic excellence, attracting and retaining students, meeting regulatory requirements, effective marketing strategies, and delivering a holistic and enriching educational experience.

Business model ≠ Business plan

Avoid confusing "business plan" with "business model."

A business model is a framework that outlines how a company creates value, delivers products or services, and generates revenue.

In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a private school .

How do you identify the market segments of a private school?

Segmenting the market for your private school project involves dividing your potential students and families into different groups based on their educational needs, preferences, and demographics.

These categories may include factors such as grade levels, curriculum types, extracurricular programs, or families seeking specific educational approaches (e.g., Montessori, STEM, arts-focused).

By segmenting your market, you can offer a private school experience that caters to each segment's specific requirements. For example, you might provide elementary, middle, and high school programs for students of different grade levels, offer a comprehensive curriculum that encompasses a range of subjects and learning areas, specialize in specific educational approaches or philosophies such as Montessori, STEM (Science, Technology, Engineering, and Mathematics), or an arts-focused curriculum, or focus on offering a variety of extracurricular programs and enrichment activities that align with the interests and talents of students.

Market segmentation allows you to effectively target your marketing efforts, communicate the unique benefits of your private school, and provide a nurturing and stimulating educational environment that meets the unique needs and preferences of each student segment and their families.

In the business plan for a private school , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a private school?

Without surprise, you won't be the only private school project in your area. There are other educational initiatives working towards establishing quality private schools.

Develop a solid business plan by conducting an extensive competitor analysis that evaluates their strengths and weaknesses.

Address their weaknesses (such as inadequate curriculum design, lack of extracurricular activities, or poor student support services).

Why is it crucial to notice these aspects? Because these weaknesses can impact the success of private school projects.

By focusing on these areas, you can offer a comprehensive and well-rounded education curriculum, provide qualified and dedicated teaching staff, and create a nurturing and inclusive school environment, positioning your private school project as a preferred choice for parents and students seeking quality education and holistic development.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a high school: experienced and dedicated teaching staff, diverse educational programs, supportive learning environment.

How to draft a SWOT analysis for a high school?

A SWOT analysis can help identify potential opportunities and threats that can affect the success of the private school project.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a private school

The strengths for a private school

S stands for Strengths in SWOT, representing the project's valuable strengths or advantages.

For a private school, possible strengths could include a highly qualified teaching staff, a rigorous academic curriculum, a diverse student body, and a strong emphasis on extracurricular activities.

The weaknesses for a private school

The "W" symbolizes Weaknesses, indicating the specific areas or aspects of the project that require attention.

For a private school, potential weaknesses could include inadequate funding, lack of qualified teachers, insufficient resources, and limited parental involvement.

The opportunities for a private school

The "O" in SWOT stands for Opportunities, which are positive external factors that can help the project succeed.

In the case of a private school, potential opportunities include creating an innovative curriculum, increasing student engagement, expanding the school's reach through technology, and developing community partnerships.

The threats for a private school

When we refer to the "T" in SWOT, we're referring to Threats, which are the external risks or detrimental factors that can impact the project's performance.

How to develop a marketing plan for a high school?

A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.

A well-crafted marketing strategy will attract parents seeking quality education for their children to your private school project.

Parents won't enroll their children in your private school project without effective marketing; showcasing the quality of education, extracurricular activities, and nurturing environment is crucial.

Are you implementing effective marketing strategies for your private school project? Consider hosting open houses or informational sessions for parents, showcasing your school's unique educational programs, and utilizing targeted advertising campaigns in local communities.

Don't worry if you have no clue about marketing and communication.

How to build a solid financial plan for a high school?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

In the process of developing your business plan, you'll need to determine the expected revenue for your private school project.

The revenue forecast should be based on reliable information and reflect current market conditions.

Our financial plan for a private school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your private school project. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your private school project will be profitable or not.

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34+ SAMPLE School Business Plan in PDF | MS Word | Google Docs | Apple Pages

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New School Business Plan

Step 1: school overview, step 2: executive summary, step 3: school services.

• Literacy services
• Numeracy services
• Meeting accreditation standards
• Foundations in science and mathematics
• Foundations in geography and history
• Giving extracurricular activities
• Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

• Strengths – What is the ace of your school against your competitors?
• Weaknesses – On what aspects are your school lacking?
• Opportunities – Where does your school excel in teaching?
• Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, you may also like these articles.

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How to Start a School

Starting Your Own School

Anyone can start a school. All you need is an idea and the drive to make it happen. But there are a few things you need to know before you get started. In this article, we will outline the steps you need to take, the permits and licenses you need, and how to find funding.

Importantly, a critical step in starting a school is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps to Starting a School

Choose the name for your school.

The first step to starting a new school is to choose your school’s business name.

This is a very important choice since your business name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your school:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your school.

Develop Your School Business Plan

One of the most important steps in starting a school is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your school.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your school.
• Company Overview – this section tells the reader about the history of your school and what type of school you operate. For example, are you a private school, religious school, charter school, boarding school, Montessori school, or a type of trade school such as a cosmetology school or welding school? You should also include information about the grade levels of your students.
• Industry Analysis – here you will document key information about the education industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target students are and their demographics. For example, how old are they? Where do they live? What do they find important when paying for educational services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage ({i.e., small class size, new facilities, low tuition fees, unique mission or curriculum, etc.)
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your school be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract students to your school? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing and faculty needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Administrative Team – this section details the background and key qualifications of your school’s administrative team, key staff members and faculty members and their job descriptions.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your school make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your school?

Choose the Legal Structure for Your School

Next you need to choose a legal structure for your school and register it and your business name with the Secretary of State in each state where you operate your school.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the school and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a school together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a school include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a school is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

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Secure startup funding for your school (if needed).

In developing your business plan, you might have determined that you need to raise funding to launch your new school.

Secure a Location for Your School

Having the right space can be important for your school, particularly if you’d like to meet clients there.

To find the right physical space, consider:

• Driving around to find the right areas while looking for “for lease” signs
• Contacting a commercial real estate agent
• Doing commercial real estate searches online
• Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

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Register Your School with the IRS

Next, you need to register your school with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Open a Business Bank Account

It is important to establish a bank account in your school’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your school’s needs and establish a relationship with them

Get a Business Credit Card

You should get a business credit card for your school to help you separate personal and school-related expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your school. This includes the name of your school, the address of your school, and the type of school you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License : getting your Articles of Incorporation as discussed above
• Sales Tax License or Tax-Exempt Status : for selling products and/or taxable services or to establish if you are a nonprofit organization
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a school building or land for a particular purpose
• Food Service, Processing and/or Warehouse Licensing : to ensure safe food preparation
• Health Facility Licensing & Certification : to ensure safe rendering of healthcare services
• Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

Get Business Insurance for Your School

Other business insurance policies that you should consider for your school include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Commercial auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your school against claims of professional negligence.

Buy or Lease the Right School Equipment

The equipment and tools you need will depend on the type of school you start. In general, you will need to buy or lease:

• Classroom furniture and equipment, such as desks, chairs, measuring tools and other items that are necessary for your students
• Lab instruments and equipment, such as microscopes, telescopes, beakers and other supplies that are required to perform experiments in science classes
• Teaching aids for your elementary school teachers
• Office equipment, including computers, printers and other tools that are useful for administration
• Laptop or desktop computers for your students to use in the classroom

Develop Your School Marketing Materials

Marketing materials will be required to attract and retain students to your school.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your school. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional school website provides potential students with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how students and families perceive your school.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help students and others find and interact with your school.

Purchase and Setup the Software Needed to Run Your School

Most schools need accounting software and student information systems to manage and track their student enrollment, grades, and schedules.

For accounting, you will need software that can generate invoices and track inventory and expenses. Your software should also allow you to create purchase orders and track vendor discounts. While there are many different software options available, some of the most popular programs for accounting include QuickBooks and Xero.

Most schools require their teachers to use a student information system (SIS). An SIS is a centralized database that manages class rosters, attendance records, grades, and more.

The right SIS will make your job as a school administrator easier, improve the efficiency of record keeping and reporting, and provide valuable insights into your students’ learning experiences.

Open for Learning

How much does it cost to start a school.

In general, the costs for starting a new school can range from $200,000 to $1,000,000 depending on the type of school you are starting.

The cost of starting a school will generally include:

• Inventory and equipment rentals for traditional lab-based classes
• Curriculum design and books
• Marketing expenses
• Licenses and permits
• Business insurance
• Administrative overhead (salaries for your administration team, staff and faculty, computers, software licenses)

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How to Start a Private School

Last Updated: October 21, 2021 Approved

This article was co-authored by Katie Styzek . Katie Styzek is a Professional School Counselor for Chicago Public Schools. Katie earned a BS in Elementary Education with a Concentration in Mathematics from the University of Illinois at Urbana-Champaign. She served as a middle school mathematics, science, and social studies teacher for three years prior to becoming a counselor. She holds a Master of Education (M.Ed.) in School Counseling from DePaul University and an MA in Educational Leadership from Northeastern Illinois University. Katie holds an Illinois School Counselor Endorsement License (Type 73 Service Personnel), an Illinois Principal License (formerly Type 75), and an Illinois Elementary Education Teaching License (Type 03, K – 9). She is also Nationally Board Certified in School Counseling from the National Board for Professional Teaching Standards. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 36 testimonials and 93% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 837,448 times.

Starting a private school is a long-term process that generally takes no less than 2 years. Private schools offer high-quality education and are not managed by the state. By starting a private school, you’ll be providing a valuable service to families with children in your community. Begin by tackling the big-picture planning questions that surround creating a school, and then move into hiring faculty and staff and recruiting students.

Choosing a School Structure

• If you opt to run a non-profit private school, follow up by applying for 501(c)(3) nonprofit status with the IRS.

• If you aren’t sure who to ask to become a committee member, reach out to other private schools in your area. Talk to their administration members, and find out who those schools used as committee members.

• As another option, consider a Montessori school. Montessori schools are almost always private and offer children a discovery-based model of academic experimentation and learning.

• Many private schools start with fewer and lower grade levels and add upper grades over time. For instance, you could begin by offering K-5. Then, after 3 or 4 years, you can add grades 6-8.

• Unless you have a huge operating budget, do not plan to construct a new building for your school.

Creating a Business Plan and Finding Funding

• Whether your school is nonprofit or for-profit, a business plan will help by setting the school on a successful path.
• A sound business plan will also inspire confidence—and generosity—in your potential financial donors.

• Your committee accountant or financial specialist should help with the budget. If you don’t have a financial specialist on your committee, seek expert financial advice.
• Starting a private school from scratch is an expensive undertaking. On average, starting a private school in the U.S. costs $1,000,000. The same undertaking in the U.K. costs, on average, £930,000. [8] X Research source

• When soliciting funds from financial partners, show potential investors your business plan. This will clarify to them that you know what you’re doing and that your private school is worth serious investment.

• If you have an attorney on your founding committee, ask them to handle this step. Their professional expertise will be invaluable.

Hiring and Training Key Staff and Faculty

• The principal and business administrator can work alongside your committee members to handle financial, legal, and academic obligations prior to the start of school.

• To find qualified applicants, post job descriptions on online job-finding sites like Monster, LinkedIn, and Indeed.

• Once faculty members have been hired, ask them what supplies they’ll need in order to successfully teach their core subject. Work with them to order curriculum materials, furniture, and educational supplies.

• This will be especially valuable if you’re teaching in a private school where the majority of the curriculum has already been developed and is handed down to the instructors.

Registering and Opening the School

• The state will send a representative to the campus to inspect the facilities and make sure they’re up to code and safe.
• The state will also request a school calendar and list of the names of enrolled students.

• If you're starting a school within the U.S., there are 6 regional educational accrediting agencies that you should apply to based on your location. These accreditation agencies include: [14] X Research source
• The Higher Learning Commission (HLC)
• The Middle States Commission on Higher Education (MSCHE)
• The Southern Association of Colleges and Schools Commission on Colleges (CACSCOC)
• The New England Commission of Higher Education (NECHE)

• To help drum up interest online, ask one of your committee members to design a website that will provide admissions and enrollment information.
• Once you have some interested community members, you could offer a tour of the private school so that parents and potential students can become familiar with the building and layout.

• Have your committee/board members on hand as well. Also try inviting local government officials, like the city mayor or the district’s state representative.

Community Q&A

• Joining national private school associations, such as NAIS.org, will provide support for you and give your private school national exposure. Thanks Helpful 1 Not Helpful 1
• Private schools often have high academic standards, low teacher-student ratios, availability of non-core subjects such as art and music. Most also place an emphasis on discipline, safety, community service, and values. Thanks Helpful 3 Not Helpful 0
• Private schools can be proprietary (for-profit). However, most are incorporated non-profit entities. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ https://cullinanelaw.com/how-to-start-a-private-school/
• ↑ https://www.privateschoolreview.com/blog/starting-a-private-school
• ↑ http://www.ourkids.net/school/day-vs-boarding-schools.php
• ↑ https://www.profitableventure.com/cost-start-a-private-school/
• ↑ http://www.fldoe.org/schools/school-choice/private-schools/opening-a-private-school.stml
• ↑ https://www.scholastic.com/teachers/articles/teaching-content/you-can-start-your-own-school/
• ↑ https://ncadmin.nc.gov/citizens/private-school/private-schools-k-12-requirements
• ↑ https://www.chea.org/regional-accrediting-organizations

About This Article

To start a private school, start with fundamental decisions like whether the school will be non-profit and what grade levels it will cater to. Next, write a detailed business plan and create a budget that includes how you plan to receive funding for the school. Then, hire critical staff members about 18 months before opening the school, bring on administrators about 9 months before opening, and spend 4-5 months training faculty. Finally, start promoting the school and enrolling students! For tips on registering the school with an accredited agencies, read on! Did this summary help you? Yes No

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Step 1 - Market~Feasibility Study & Business Plan

Market-Feasibility Study & Business Planning for New Private School Development Projects Thank you for contacting our firm regarding our market-feasibility study and business plan services for starting your private school. Our team at HEG is the global leader in school formation and management, having been involved in developing more than 100 private schools for a value of $1 billion in the USA, Canada, and internationally. We understand the key fundamentals needed to develop a successful school from the ground up and we provide customized ‘turn-key’ services for K-12 and/or Post-Secondary school formation. Our firm is experienced with developing for-profit and non-profit private K-12 schools world-wide: A market-feasibility study and business plan is a critical starting point and foundation for the development of your private school. Our firm has been involved in developing market-feasibility studies and business plans for hundreds of school projects in countries around the world and school types and have an experienced team in place to support your group -- be it for-profit or non-profit. Our market-feasibility study and business planning approach quantifies start-up capital requirements and operational budget, break-even point, IRR, the feasibility of the school model in your market, enrollment projections, facility/site requirements, determination of the purpose and direction of the school, educational philosophy, human resource requirements, and conveyance of the proposition to your founding group. We formalize your educational, operational, and business model, and quantify enrollment projections, capital needed to open the school, and your five year budget to determine when you break-even, and your internal rates of return and pay-down to investors. The rationale behind the market~feasibility study and business plan is to consolidate the scope of your formation project through an extensive onsite business case analysis to identify key elements and costs associated with developing your school and tasks associated with start-up. Upon conclusion of this process, we can better determine what you need to do next and the project’s feasibility. Our four-step development model follows these stages:

• Market Study and Business Plan
• School Development Plan
• Implementation of School Formation Plan
• Operation, Management, & Ongoing Support

The market-feasibility study and business plan typically requires members of our firm to conference with your team as part of our in-depth fieldwork to understand your educational model, proposed site(s), competition in your market(s), and the purpose and direction for your new school. We will then analyze and quantify the market for your proposed school, provide an overview of start-up and operational costs, and summary of the critical elements needed for development. The process allows HEG to evaluate your project’s capacity, market demand, facility requirements, location(s), enrolment, costing and financial projections, and optimal market. Objectives of the Market/Feasibility Study and Business Plan HEG will determine the critical elements needed for the formation of your school starting with the market/feasibility study and financial projections within the business plan, focusing on the following objectives to consolidate the purpose and direction for the new school's:

• Vision and mission statements;
• Educational philosophy and values;
• Educational program(s);
• Accreditation requirements and licensing;
• Potential combinations of grades for each stage of formation;
• Staffing, training, and human resource considerations;
• Infrastructure requirements;
• Funding requirements;
• Management team, governance model, organizational chart, and personnel needs;
• Timelines, benchmarks, and services for each stage of formation;
• Review of the business case including assessment of the market opportunity and value of the school to be developed;
• Financial costs/assumptions for the start-up budget and five-year financial plan;
• Determine the corporate structure and/or investment/funding;
• Determine target market, enrollment projections, marketing, and admissions plan;
• Determine project management timelines and milestones;
• Determine proposed facility requirements and suitable location(s) of the school;
• Address issues/strategies to ensure successful start-up and operation of the school;
• Develop a Business Plan that provides an Executive Report, recommendations, and cost profile with an overview of demand for the proposed school, costs, and ‘blueprint’ for moving forward.

Objectives Of The Business Plan The business plan wll povide a summary of the viability of your school formation project, including key measures for investors (e.g., IRR, break-even point or other appropriate measures of project value) and for lenders/donors (e.g., coverage ratios to show the project’s ability to support debt). The financial model will include sensitivity analysis to take into considerations variability in the key project assumptions. The following topic headings provide an overview of the key chapters in the market study and business plan:

• Executive Summary
• Business Description
• Pricing Strategy for Tuition
• Positioning And Competition
• Admissions And Enrollment
• School Formation Overview
• Location, Facilities, and FF&E
• Detailed Proformas, Financial Statements, and Budgets (Payroll, Capital Contributions, Financial Statement, IRR, Income Tax Loss Carry-Forward, Development Costs, Revenue, Procurement, Depreciation and Amortization, Administration Costs, Physical Plan and Maintenance Costs, Land Acquisition and Mortgage

Next Step If you are interested in our market study and business plan consulting services and would like to receive written material about HEG, or would like to discuss your particular needs, please contact HEG directly to find out more about our services. You can set this up by sending an email to [email protected] or calling directly at +1-800-687-1492. We invite you to continue browsing our web site.  

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A business plan helps you with a new project, product, service, or system when managing a company. Students, teachers, and administrative members can also improve their education for secondary school, primary school, or other preschool kids. Moreover, you can also launch a new course for your private high school and secondary school subjects like music, art, and any lesson. We understand that the content and research take time, so we provide you with school business plan templates .

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5 Steps to Start a School-based Enterprise

School-based enterprises (SBEs) are effective educational tools to prepare students for college and career readiness. For many students, their work in an SBE is their first work experience; for others, it is an opportunity to build management, supervision and leadership skills. An SBE can be an essential part of the curriculum since the enterprise's primary function is to be an educational lab where marketing, finance, hospitality, business management, and entrepreneurial curriculums are put into practice.

Are you ready to get started? Follow these five steps to bring an SBE to your school.

1. CONDUCT MARKET RESEARCH

Market research blends consumer behavior and economic trends to confirm and improve your business idea. It is crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that is relevant for your business.

Then answer these questions to get a good sense of your market.

• Demand – Is there a desire for your product or service?
• Market Size – How many people would be interested in your offering?
• Economic Indicators – What is the income range and employment rate?
• Location – Where do your customers live and where can your business reach?
• Market Saturation – How many similar options are already available to consumers?
• Pricing – What do potential customers pay for these alternatives?

You will also want to keep up with the latest small business trends. It is important to gain a sense of the specific market share that will impact your profits. You can do market research using existing sources or research yourself and go direct to consumers (students at your school).

Existing sources can save you a lot of time and energy, but the information might not be as specific to your audience as you would like. Use it to answer general and quantifiable questions, like industry trends, demographics, and household incomes. Check online or start with our list of market research resources.

Asking consumers yourself can give you a nuanced understanding of your specific target audience. But, direct research can be time-consuming and expensive. Use it to answer questions about your particular business or customers, like reactions to your logo, improvements you could make to the buying experience, and where customers might go instead of your business.

Here are a few methods you can use to do direct research:

• Questionnaires
• Focus groups
• In-depth interviews

2. CREATE A BUSINESS PLAN

An effective business plan will give you a "sneak preview" of your venture's potential success. A realistic business plan will give you and your students great insight into your school-based enterprise's future success.

A business plan is a written document that clearly defines a business's goals and outlines the methods for achieving them. The business plan describes what a business does, how it will be done, who has to do it, where it will be done, why it is being done and when it has to be done. Most importantly, the business plan will tell you if your ideas make sound fiscal sense.

Below is an outline for a start-up business plan.

• Executive Summary – One-page summary of the business model
• Problem – List the top three problems your product/service is addressing
• Customer Segments – Who are the target customers?
• Unique Value Proposition – What is the single, clear, compelling message stating why your product/service is different and worth buying?
• Solutions – What are the top three features of your product/service? ‍
• Channels – What are the pathways to customers? ‍
• Revenue Streams – What is the revenue model and what are the lifetime values? What is the revenue and the gross margin?
• Cost Structure – What are the customer acquisition costs, distribution costs, human resources costs and other additional costs?
• Key Metrics – What are the key activities that must be measured?
• Competitive Advantage – What about your product/service means that it cannot be easily copied or bought?
• Conclusion – Specific request for financing, summary of key points supporting the financial request
• Bibliography
• Appendix – An appendix is optional. Include exhibits appropriate for the written entry, but not important enough to include in the body. These might consist of sample questionnaires used, letters sent and received, general background data, or minutes of meetings.

Creating a business plan offers numerous and unlimited ventures for use in your classroom. Connect to DECA's guiding principle of applying learning to provide meaningful and realistic educational opportunities. Related activities are virtually endless for the creative teacher as each topic in the business plan offers numerous assignments and will give a chance to apply learning for your students.

3. GET SCHOOL SUPPORT

Your business plan will help you figure out how much money you will need to start your business. If you do not have that amount on hand, you'll need to either raise or borrow the capital. Use the steps below to request support and funds from your school administration.

• Identify the purpose and goals of the school-based enterprise.
• Share your business plan.
• Identify the ideal SBE location.
• Share a breakdown of your start-up costs, including equipment, product and any refurbishing the identified location may need.
• Identify your accounting system and bookkeeping procedures.
• Discuss how revenues will be used.
• Address store security concerns and precautions.
• Identify the organizational structure and employee responsibilities.
• Share employee training plans.
• Share your proposed timeline for opening the SBE.

4. Apply for Licenses

Business activities that are commonly regulated locally include restaurants, retail and vending machines. Some licenses and permits expire after a set period of time. Keep track of when you need to renew them — it is often easier to renew than apply for a new one.

You will have to research your state, county, and city regulations. Industry requirements often vary by state. Visit your state's website to find out which permits and licenses you need. You will need to work closely with your administration to determine policies, procedures and guidelines for your district/school, especially for SBES focusing on food operations.

5. CONNECT TO AN ADVISORY COMMITTEE

An advisory committee should provide the school-based enterprise will realistic suggestions as to the store policies, procedures, equipment, and facility needs and usage. Their input on how to provide the best possible learning experience for students would be provided through their expertise and knowledge. The advisory committee for your SBE could also connect to an established school advisory committee for your program.

Congratulations, now you are ready to open your doors!

For more detailed information, this comprehensive guide for managing an SBE covers all facets of starting and managing a school-based enterprise. Whether you are already operating an SBE, or are considering implementing one in your school, this guide covers all the key topics vital to the success of an SBE, such as writing the business plan, holding job interviews, establishing operating policies and procedures, etc. Utilizing this guide will help build a solid framework for opening an SBE learning lab or will help existing SBEs refine their procedures to ensure the continued success of the SBE not only as a business but also a relevant extension of classroom instruction.

Debbie Taylor is DECA's leadership manager. In this role, she implements a comprehensive student leadership program for both the high school and college divisions. She is responsible for the Emerging Leader Series, student recognition programs and leads the DECA Inc. executive officer teams and elections.

Discussion Questions

Classroom connection, career cluster:, instructional area(s):, performance indicators:.

Be The One with Back-to-School Resources for Your Chapter

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How to Start a School Club Formation: The Ultimate Guide for Success

Last updated Aug. 21, 2024

Written by Adarsh / Contributed By Lovely

Ever thought about starting a cool school club formation but didn’t know where to begin? 

Well, you’re in the right place! School Club Formation is like opening a door to a world of fun, friendship, and learning. Did you know that kids who join clubs often have a better time at school? It’s true! 

A study by the National Center for Education Statistics found that students in clubs are happier and more excited about school. So, let’s dive in and learn how to create your very own club!

In this guide, we’ll walk you through everything you need to know:

• How to use your school’s USP manual (it’s like a recipe book for clubs!)
• Finding out what other students are interested in
• Getting the thumbs up from your school
• Writing down your club’s rules and plans
• Having an awesome first meeting
• Making your club better and better
• Taking cool photos and videos to show off your club

Don’t forget to take photos and videos of your club’s activities. Sharing these on your school’s social media or website can help attract new members and make your school more appealing to parents. 

You can also use your school’s unique features to create a curriculum that highlights what makes your school special. This way, you showcase both your club and your school, drawing in more students and families.

By following these steps, you’ll create a club that everyone wants to join, making school even more enjoyable and attracting more admissions !

School Club Formation steps :

1.  consulting the usp manual: your club creation bible.

Starting a club is like following a recipe. The USP manual is like your cookbook! 

It tells you what you need to do to make a great club.

Key Sections to Review in the USP Manual

• Look for parts that talk about making clubs
• Make sure your school club formation ideas align with the club’s goals and requirements

Adapting USP Principles to Your Club Idea

• Ensure your school club formation aligns with the school’s vision and objectives.
• Follow the school’s rules when making your club

Wrapping up this section: Remember, the USP manual is there to help you, not to make things hard. It’s like a map that shows you the way to make an amazing club!and future-focused education.

2. Research: Unearthing Student Passions

Before you start your club, you need to know what other kids like. It’s like being a detective to find out what’s missing in your school!

Surveys and Focus Groups: Getting the Inside Scoop

• Ask other students what they like by giving them questions to answer
• Talk to groups of students to hear their ideas

Depth of USP Implementation

• Decide how much you want to follow the school’s plan
• Try to make both the students and the school happy

Wrapping up this section: Doing research helps you make a club that lots of people will want to join. It’s like making sure you have the right ingredients before you start cooking!ore how to communicate these costs effectively to parents.

3 . Approval: Getting the Green Light

Now it’s time to ask if you can start your club. It’s like asking your parents if you can have a sleepover!

Crafting a Compelling Club Proposal

• Write down why your club is a good idea
• Think about what teachers might ask and have answers ready

Presenting to School Management

• Tell the school leaders about your club idea
• Be ready to answer questions they might have

Wrapping up this section: Getting approval means the school says “yes” to your club. It’s exciting, like when you’re allowed to stay up late on a weekend!ke sure they see your school as the best choice.

4.   Documentation: Making It Official

Once you get the okay, you need to write down the rules for your club. It’s like making a promise to the school about what your club will do.

Finalizing Membership and Leadership

• Find people who want to join your club
• Pick students to be the club leaders

Crafting a Yearly Plan

• Write down what you want your club to do this year
• Plan fun activities for your club members

Wrapping up this section: Documentation is important because it helps everyone know what to expect from your club. It’s like having a map for a treasure hunt!

5. Your First Meet-Up: Kicking Things Off Right

The first club meeting is super important. It’s like the first day of school – you want to make a good impression!

Establishing Club Culture and Expectations

• Decide how your club meetings will work
• Make sure everyone feels welcome in your club

Wrapping up this section: Your first meet-up sets the tone for all future meetings. Make it fun and exciting, like a birthday party for your new club!

6. Evaluate and Improve: Keeping the Momentum

After your club has been running for a while, it’s good to check how things are going. It’s like tasting your food while you’re cooking to see if it needs more salt!

Adapting to Changing Interests and Needs

• Be ready to change things if club members want something different
• Keep your club exciting by trying new activities

Wrapping up this section: Checking on your club and making it better is how you keep it going strong. It’s like watering a plant to help it grow!

7. Lights, Camera, Action: Documenting Your Journey

Taking pictures and videos of your club is a great way to remember all the fun you have. It’s like making a scrapbook of your adventures!

Showcasing Your Club’s Success

• Share pictures of your club on the school’s social media
• Make a special book or webpage about your club

Wrapping up this section: Documenting your club’s activities helps others see how awesome your club is. It’s like showing off your best work in class!

Congratulations! You’ve learned how to create a fantastic school club formation. From using your school’s USP manual to capturing great photos and videos of your club, you now have everything you need to make your club a success.

School club formation is not just about sharing your interests, it’s also a great way to make your school more appealing to new students and their families. The photos and videos you take are like a showcase for your school, giving future students a peek into the exciting activities you offer.

Imagine a new student seeing pictures of your robotics club building amazing robots or videos of your art club painting beautiful murals. These insights can spark excitement and motivate them to join your school club formation and be part of the fun.

So, gather your friends, choose an idea, and start your club today. Your club could be the next exciting thing at your school!

Adarsh Kumar – Senior Admission Consultant

Welcome to Adarsh’s blog, India’s leading school marketing consultant. Adarsh has a proven track record of making schools profitable and impactful. He shares unique insights and strategies to help schools grow and succeed. Through his comprehensive 1-year “Done-for-You” consulting, Adarsh’s team manages everything from branding to paid & offline ads to admission counselor training. All services are handled under one roof, and the only thing you need to track is admission numbers.

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Private School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.

We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).

Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.

Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.

Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.

The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.

As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.

Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.

They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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