Ten Principles or Characteristics

of Speech Writing.

By Philippe John Fresnillo Sipacio & Anne Balgos

Exercise by Pair

Based on what you have learned in this lesson, list at least ten principles or characteristics of speech writing.

S-C,C,C; I-PoS; A-S-A; OyS; E&RyS ;

M-I-A-C; MS-C-R-MIs; B-1CI; S-W-R&S; J,S, & V=X

Speech Writing

Exercise II (Pair), p.68-69

Answers may vary. Sample answers are given below.

Make sure that you use Subject, Verb and Object.

Make the speech clear, concise, and complete.

Identify the purpose of your speech.

Align your speech to the type of your audience.

Outline your speech.

Edit and revise your speech effectively to ensure correctness and appropriateness.

Make sure that recommendations are necessary

Make the introduction attention-catching.

Make sure that the conclusion restates the main ideas.

The body must have one central idea.

The speech must be well-researched and well-supported.

Jargon, slang, and vulgar words must not be used in writing a speech.

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Performance Task Online Quiz

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Sipacio, Philippe, Balgos F., Anne G. (2016). Oral Communication in Context for Senior High School. C & E Publishing. Inc. pp. 51-52.

Popular Searches

Writing speeches, quick links, keeping focus: the central point, main supporting points, introductions, conclusions.

Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style.

Since the organization of a speech is critical to the writing process, consult our organization page.

The central point is the message you attempt to communicate to your audience. Keeping focus on the central point is fundamental to speech writing.

Sometimes the central point is a thesis; sometimes the central point is a hypothesis. Sometimes, there is no stated thesis or hypothesis, but there is always a central idea and purpose that keeps you and your audience focused.

The Student Resources information on purpose is useful if you’re unsure about the central point.

For an additional resource related to writing for speeches, use The Writing Center, University of North Carolina at Chapel Hill , especially the “What’s your purpose?” section.

A thesis is a concise statement of your central point, normally included in the introduction and conclusion of a speech. However, your speech doesn’t have to be an argumentative to include a thesis statement.

A purpose statement is a clear statement about the objective you hope to accomplish. Whenever you write a speech, you have a purpose statement, although the purpose statement isn’t always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend “Thesis and Purpose Statements” by The Writing Center, University of Wisconsin-Madison.

If a thesis is necessary, the thesis section of the thesis section of the written rhetoric page may help as well.

There is no formula for success, but this video covers the essentials on speech thesis sentences.

The thesis is what you argue, and the main points are how you argue it. Because they’re so intertwined, you should carefully consider the main supporting points as you write your thesis. In other words, figure out what you intend to say before you try to capture it in a thesis.

Below are a few suggestions that experienced speech writers use when writing thesis statements:

  • Use a declarative sentence; not a question.
  • Use a complete sentence.
  • General thesis : “We honor Elie Wiesel for his noble characteristics and his campaign against ethnic oppression.”
  • Specific thesis : “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
  • General : Foreign policies in the Middle East.
  • Focused : An analysis of the ways the United States has reacted to economic changes due to the oil industry in the Middle East.
  • Example 1: If you’re speaking to elementary schoolers, it would be inappropriate to use graduate level vocabulary.
  • Example 2: If you’re talking about architecture at an electrical engineering conference, use the thesis to connect the expected topic to the unexpected topic.

Here are a few high quality thesis examples (though possibly obscure topics):

  • “The process the United States would go through to use a nuclear weapon can be broken down into two stages: the command from the president, and the official launch of the nuclear warhead by the crew.”
  • “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
  • “Salvador Dali’s surrealist artwork can be identified through its focus on illogical scenes and exploration of the unconscious.”

For further direction, we recommend the Purdue University Online Writing Lab (OWL) as an extra resource.

The main points support your thesis. The thesis is what you argue, the main points are how you argue it. Here are a few suggestions for writing main supporting point sentences:

  • If any of your main points don’t argue in favor of the thesis, either the main point or the thesis needs to be changed.
  • A main point should convey the purpose and focus of its respective section.
  • Use declarative statements and complete sentences to announce main supporting points.
  • Limit the number of main points for the audience’s sake. If you have more than four it will be hard for the audience to remember.

To reiterate, the main points of a speech are crafted as supporting evidence for the thesis .

If your thesis is: Typical characteristics of 1960’s Latin American fiction include non-linear narratives and magical elements.

The following would be satisfactory main point sentences:

  • Magical elements often appear in 1960s Latin American fiction.
  • Non-linear narratives characterize magical realism in 1960s Latin American fiction.

Additional resources related to main supporting points

  • University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
  • Calvin University—What Not to Do : a document about what not to do with speech main points.
  • Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

  • Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
  • Prefer shorter sentences to longer ones. Long sentences are harder to follow.
  • First person pronouns are widely accepted in speeches.
  • Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
  • The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
  • Make sure you can pronounce every word you plan on using.
  • Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
  • Abstract : There are several possible outcomes that this decision can lead to.
  • Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
  • Dry sentence : A family member was hit by an animal.
  • Descriptive sentence : Grandma got run over by a reindeer.
  • The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
  • Parallelism and alliteration create rhythm in a speech; use them wisely.
  • Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

  • Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
  • Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
  • Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
  • Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
  • Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

Public Affairs Council

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

  • Why has the audience been brought together?
  • What do the members of the audience have in common?
  • How big an audience will it be?
  • What do they know, and what do they need to know?
  • Do they expect discussion about a specific subject and, if so, what?
  • What is the audience’s attitude and knowledge about the subject of your talk?
  • What is their attitude toward you as the speaker?
  • Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

  • Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
  • Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
  • Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

  • Give it rhythm. A good speech has pacing.
  • Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
  • Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
  • Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
  • Ask rhetorical questions in a way that attracts your listeners’ attention.
  • Personal experiences and anecdotes help bolster your points and help you connect with the audience.
  • Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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Effective Speech Writing

The Importance of Theme

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Writing speeches for graduation, class assignments, or other purposes consists of a lot more than finding a few inspirational quotes and possibly a funny story or two. The key to writing good speeches lies in using a theme. If you always refer back to this theme, the audience will respond positively and remember your words. This does not mean that inspirational quotes are not important, but they should be integrated into your speech in a way that makes sense.

Choosing a Theme

The first task that a public speaker needs to focus on before they do any actual writing is the message they are trying to convey. My inspiration for this idea came from the speeches of John F. Kennedy . In his Inaugural Speech , he chose to focus on freedom. He addressed many different topics, but always came back to this idea of liberty.

When asked to be the guest speaker at a National Honor Society induction recently, I decided to focus on how an individual's daily decisions add up to reveal that person's true character. We can not cheat in the small things and expect these blemishes to never surface. When the real tests in life occur, our character will not be able to withstand the pressure because we have not chosen the harder path all along. Why did I choose this as my theme? My audience consisted of Juniors and Seniors at the top of their respective classes. They had to meet stringent requirements in the areas of scholarship, community service, leadership, and character in order to be accepted into the organization. I wanted to leave them with one idea that might make them think twice.

How does this relate to you? First, you must decide who will make up your audience. In a graduation speech, you are addressing your fellow classmates. However, parents, grandparents, teachers and administrators will also be present. While you will be focusing on people your age, what you say must be in line with the dignity of the ceremony itself. Remembering that, think of the ONE thought with which you want to leave your audience. Why only one idea? Mainly because if you reinforce a single point instead of focusing on a number of different ideas, your audience will have a greater tendency to remember it. A speech does not lend itself to having many themes. Stick with one really good theme, and use each point you make, your theme reinforcers, to bring that idea home.

If you would like some ideas for possible themes, look at the world around you. What are people concerned about? If you are speaking about the state of education, find one central idea that you feel strongly about. Then return to that idea with each point you make. Write your individual points to reinforce your idea. To return to the graduation speech, check out these top ten themes to use when writing your speech.

Utilizing Theme Reinforcers

Theme reinforcers are simply the points that a speechwriter uses throughout his or her speech to "reinforce" the central idea they are trying to get across. In Winston Churchill's famous commencement address to Westminster College in 1946, we find him emphasizing over and over again the need for cooperation against tyranny and war. His speech covered serious problems with which the post-war world was faced, including what he termed as the "iron curtain" that had descended across the European continent. Many say that this speech was the beginning of the " cold war ." What we can learn from his address is the importance of continually reiterating one idea. The effect that this speech had on the world is almost incalculable.

On a more local note, I used the four requirements necessary to become a member of NHS as my four points. When I discussed scholarship, I returned to my idea of daily decisions and said that a student's attitude towards learning is increased positively with each personal decision to focus on the task at hand. If a student enters a class with the attitude that they want to learn what is being taught, then their efforts will shine forth in true learning. I continued in this vein for each of the other three requirements. Of course, this does not mean that throughout the speech the same words are repeated over and over. The hardest part of writing any speech is to approach the main theme from many different angles.

Wrapping it All Together

Once you've picked your theme and chosen the points you want to emphasize, putting the speech together is fairly simple. You can organize it first in outline form, remembering to return at the end of each point to the theme you are trying to get across. Numbering your points sometimes helps the audience remember where you are and how far you have left to travel before the climax of your speech. This climax is the most important part. It should be the last paragraph, and leave everyone with something to think about. One great way to bring your ideas home is to find a quote which aptly embodies your theme. As Jean Rostand said, "Certain brief sentences are peerless in their ability to give one the feeling that nothing remains to be said."

Quotes, Resources and an Unconventional Idea

Find great quotations and other speech writing resources . The tips found on many of these pages are awesome, especially the strategies for giving the speeches themselves. There are also many unconventional ideas that can be incorporated into speeches. A great example of this occurred during a graduation speech by a Valedictorian which incorporated music throughout. She picked three different songs to represent the students' elementary, middle, and high school years and played them softly while she went through memories for the class. Her theme was a celebration of life as it was, is, and will be. She ended with a song of hope and left students with the idea that there was a lot to look forward to in the future.

Speech writing is all about knowing your audience and addressing their concerns. Leave your audience with something about which to think. Include humor and inspirational quotes. But make sure that each of these are integrated into the whole. Study the great speeches of the past to find inspiration. The joy that you will feel when you have given a speech that has inspired people is amazing and worth the effort. Good luck!

Inspiring Speech Example

The following speech was delivered during an induction to the National Honor Society. 

Good Evening.

I am both honored and flattered to have been asked to speak for this wonderful occasion.

I congratulate each of you and your parents.

Your achievements in the realms of Scholarship, Leadership, Community Service, and Character are being honored here tonight by your induction into this prestigious society.

An honor such as this is a wonderful way for the school and community to recognize and celebrate the choices, and sometimes the sacrifices, you have made.

But I believe that what should make you and your parents the most proud is not the actual honor itself, but what you had to do to get it. As Ralph Waldo Emerson said, "The reward of a thing well done is to have done it." Any recognition is just the icing on the cake, not to be expected but definitely to be enjoyed.

However, I challenge you not to rest on your laurels but to continue to strive towards even loftier goals.

The four requirements for membership in which you have excelled: scholarship, leadership, community service, and character were not chosen at random. They are the core of a fulfilled and fulfilling life.

The most important thing to remember is that each of these characteristics are the sum of many individual decisions. They embody a positive attitude backed by purpose. The only way to achieve your purpose is to take small actions everyday. In the end, they all add up. My hope for you is that you will cultivate this attitude backed by purpose in your own life.

Scholarship is much more than just getting straight A's. It is a life-long love of learning. In the end it is a sum of small choices. Each time you decide you WANT to learn something, the experience will be so rewarding that the next time becomes easier.

Soon learning becomes a habit. At that point, your desire to learn makes getting A's easier while taking the focus off of grades. The knowledge can still be hard to gain, but knowing you've mastered a difficult subject is an awesome reward. Suddenly the world around you becomes richer, full of learning opportunities.

Leadership is not about being elected or appointed to an office. The office does not teach someone how to be a leader. Leadership is an attitude cultivated over time.

Are you one to stand up for what you believe in and 'face the music' even when that music happens to be unpleasant? Do you have a purpose and follow that purpose to get the ends you desire? Do you have a vision? These are all questions that true leaders answer in the affirmative. But how do you become a leader?

Each small decision you make takes you one step closer. Remember the goal is not to get power, but to get your vision and your purpose across. Leaders without visions can be likened to driving in a strange town without a road map: you are going to wind up somewhere, it just might not be in the best part of town.

Many see community service as a means to an end. Some might see it as a way to get service points while socializing, while others may view it as an unfortunate (and often inconvenient) necessity of high school life. But is that true community service?

Once again true community service is an attitude. Are you doing it for the right reasons? I'm not saying there won't be Saturday mornings when you would rather sleep your heart out than paint your heart out.

What I'm talking about is that in the end, when it is all done, and you are once again well-rested, you can look back and realize that you did something worthwhile. That you helped your fellow man in some way. Remember as John Donne said, "No man is an island entire of himself."

Finally, character.

If there is any one thing that is evidenced by your daily choices it is your character.

I truly believe what Thomas Macaulay said, "The measure of a man's real character is what he would do if he knew he would never be found out."

What do you do when no one's around? The teacher steps out of the room for a moment while you are taking a test after school. You know exactly where in your notes the answer to question 23 is. Do you look? Minimal chance of being caught!

The answer to this question is the key to your true character.

For while being honest and honorable when others are watching is important, being true to yourself is tantamount.

And in the end, these private day-to-day decisions will eventually reveal your true character to the world.

All in all, are making the tough choices worth it?

While it would be easier to slide through life without a purpose, without a code, it would not be fulfilling. Only by setting difficult goals and achieving them can we find true self-worth.

One final thing, each person's goals are different, and what comes easy to one may be difficult for another. Therefore, do not squash others' dreams. This is a surefire way to know that you aren't working towards fulfilling your own.

In conclusion, I congratulate you for this honor. You are truly the best of the best. Enjoy yourself, and remember as Mother Teresa said, "Life is a promise; fulfill it."

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Speech Writing

Barbara P

The 10 Key Steps for Perfect Speech Writing

16 min read

speech writing

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Writing a good speech is tough. Many get stuck not knowing how to organize their thoughts, leading to boring speeches. 

Our guide breaks it down step by step, so you can write speeches that really connect. Plus, we’ve added some topics, examples, and tips to inspire you and give you a kickstart. 

So, let’s start with the basics!

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  • 1. What is Speech Writing?
  • 2. Elements of Good Speech Writing
  • 3. How to Write a Speech?
  • 4. Speech Writing Format
  • 5. Types Of Speech Writing 
  • 6. Speech Writing Topics
  • 7. Speech Writing Examples
  • 8. Speech Writing Tips

What is Speech Writing?

A speech is a verbal presentation given to an audience as a means to express ideas, share information, or persuade others. A speech can serve various purposes such as informing, persuading, entertaining, or inspiring the listeners.

Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience.

Speech writers carefully choose words , phrases , and rhetorical devices to maximize the impact of the spoken words. They aim to engage, inform, persuade, or inspire the listeners. Good speech writing is a skill that requires careful planning, research, and attention to detail.

Elements of Good Speech Writing

Writing a great speech is all about getting a few things right. Let's break down what makes a speech really work:

  • Clear and to the Point: Make sure your message is crystal clear and focused. Know what you want to say and stick to it.
  • Know Your Audience: Understand who you're talking to. What do they care about? What do they already know? Customize your speech to fit their interests and level of understanding.
  • Start Strong: Grab your audience's attention from the get-go. Use a catchy opening line or an interesting fact to hook them in right away.
  • Keep it Organized: A good speech flows smoothly from one point to the next. Divide it into sections—beginning, middle, and end—and make sure each part connects logically to the next.
  • Stay on Topic: Don't overload your speech with too much information. Stick to your main message and use examples that support it.
  • End Strong: Finish your speech with a bang. Summarize your main points and leave your audience with something to think about or act on.
  • Practice Makes Perfect: Rehearse your speech until you're confident. Pay attention to your pace, tone, and body language to make sure you're delivering your message effectively.

Now that you know what elements make a good speech, let’s look into the steps to write one.

How to Write a Speech?

Writing a good speech that engages your audience requires careful planning and execution. 

Whether you're preparing a persuasive presentation or an informative talk the following ten steps will guide you from the initial concept to the final delivery:

Step 1: Define Your Purpose and Audience

Begin by identifying the main objective of your speech. Are you looking to inform, persuade, entertain, or inspire your audience? Understanding your purpose will shape the tone, content, and structure of your speech.

Know your audience's demographics, interests, and expectations. Consider factors such as age, education, beliefs, and cultural background. Tailor your speech to resonate with your specific audience.

Step 2: Choose a Topic

Select a topic that aligns with your purpose and audience's interest . Ensure your topic is not too broad or too narrow. You should be able to cover it effectively within your allotted time.

Step 3: Research and Gather Information

Thoroughly research your chosen topic . Utilize reputable sources such as books, articles, academic journals, and trusted websites.

Take detailed notes during your research to have a wealth of information and supporting evidence for your speech.

Step 4: Create a Strong Thesis or Central Message

Your thesis statement is the core message of your speech. It should be clear, concise, and specific. It encapsulates the key idea you want to convey to your audience. This statement will guide the content and structure of your speech.

Step 5: Develop an Outline

Divide your speech into three main sections: Introduction, Body, and Conclusion . Each section serves a distinct purpose.

Outline the main points you want to cover within the body of the speech. Organize them logically, and ensure each point supports your thesis.

Step 6: Write the Introduction

Craft a compelling introduction that captures your audience's attention . Use a hook, such as a relevant quote, story, or question, to pique their interest.

Provide context to help your audience understand the topic, and introduce your thesis statement to set the direction for your speech.

Step 7: Build the Body

In this section, expand on the main points outlined earlier. Each main point should be a clear and distinct idea.

Support your points with evidence, examples, and data. Use transitions to guide your audience smoothly from one point to the next, creating a coherent flow.

Step 8: Craft a Memorable Conclusion

Summarize the key points you've made in the body of your speech. Reiterate your thesis statement to reinforce your central message .

End with a compelling closing statement that leaves a lasting impression on your audience. This can be a call to action, a thought-provoking statement, or a memorable quote.

Step 9: Edit and Revise

Review your speech for clarity , grammar , and coherence . Check for any inconsistencies or unclear language and make the necessary changes.

Step 10: Practice and Rehearse

Practice your speech multiple times to become familiar with the content and the order of your points.

Work on your delivery skills , including tone, pace, and body language. Practicing in front of a mirror or recording yourself can help you identify areas for improvement.

Bonus Step: Get Feedback

If possible, conduct a practice run in front of a small audience. This can be friends, family, or classmates.

Listen to their feedback and address any concerns or suggestions. Incorporating feedback can significantly enhance your speech.

Speech Writing Format

Creating an impactful speech requires following a structured speech format to ensure that your message is conveyed clearly and engages your audience. 

Here is a standard speech writing pattern to guide you through the process:

1. Introduction:

  • Hook: Start the speech with a compelling hook, such as a question, quote, anecdote, or startling fact, to grab the audience's attention.
  • Provide Context: Give your audience a brief overview of the topic and its relevance.
  • Thesis Statement: Present your central message or thesis statement, which sets the direction for the speech.
  • Main Points: Divide the body of your speech into two to five main points or sections, each supporting your thesis statement.
  • Supporting Evidence: For each main point, provide supporting evidence, data, examples, or anecdotes to make your argument compelling.
  • Transitions: Use clear transitions between points to maintain a smooth and coherent flow throughout the speech.

3. Conclusion:

  • Summarize Key Points: Briefly recap the main points you've covered in the body of your speech.
  • Restate Thesis: Rewrite your thesis statement to reinforce your central message.
  • Closing Statement: End with a memorable closing statement that leaves a lasting impression, which can be a call to action, a thought-provoking idea, or a final quote.

To get started, you can check out this speech writing template:

Start with a hook to capture the audience’s attention.
Briefly introduce the topic you will be discussing. State the main idea or purpose of your speech.


                          Topic Sentence
                                    Supporting Details
                          Topic Sentence
                                    Supporting Details
                         Topic Sentence
                                   Supporting Details

Summarize the key points you have made.
Reinforce the main idea or purpose of your speech.
End with a memorable closing thought or call to action.

Learn more about speech format in this insightful read to get a better understanding!

Types Of Speech Writing 

There are many types of speeches , and they are combined into different categories. We will take a look at some basic types of speech writing:

Informative Speeches

Persuasive speeches, entertaining speeches, motivational speeches, special occasion speeches.

Now, let's explore each type in more detail:

An informative speech aims to educate or provide information to the audience. These speeches typically focus on facts, data, and explanations.

Examples: Informative speeches can cover a wide range of topics, such as scientific discoveries, historical events, technological advancements, or explanations of complex concepts.

A persuasive speech aims to convince the audience to adopt a particular viewpoint or take a specific action. These speeches often employ persuasive techniques and emotional appeals.

Examples: Persuasive speeches can address issues like climate change, social justice, political candidates, or consumer choices, urging the audience to support a particular stance or take action.

Entertaining speeches are designed to amuse and entertain the audience. They often include humor, anecdotes, and storytelling.

Examples: Stand-up comedy routines, humorous storytelling, and funny anecdotes are examples of entertaining speeches.

Motivational speeches are meant to motivate and uplift the audience. They often incorporate personal stories, motivational quotes, and themes of resilience and hope.

Examples: Speeches by notable figures like Martin Luther King Jr.'s "I Have a Dream" address social change. Others like commencement speeches inspire graduates to embrace the future.

Special occasion speeches are delivered during specific events or celebrations. These speeches can include toasts, eulogies, wedding speeches, and more.

Examples: A eulogy at a funeral, a wedding toast, or a commencement address at a graduation ceremony are all examples of special occasion speeches.

Speech Writing Topics

The topic is the first and foremost thing that you need to write a speech. Here are some amazing speech-writing topic ideas to help you get started.

Persuasive Speech Topics

  • The impact of climate change on our future
  • Social media and mental health: is it time for regulation?
  • The importance of vaccination in preventing disease outbreaks
  • The ethics of artificial intelligence and privacy
  • The benefits of renewable energy for a sustainable future

Find more persuasive speech topics in our extensive list.

Demonstration Speech Topics

  • How to create a delicious and healthy smoothie bowl
  • DIY home renovation: painting techniques and tips
  • The art of crafting homemade natural soap
  • Mastering Yoga: a guided sun salutation sequence
  • Gardening for beginners: planting your first vegetable garden

Impromptu Speech Topics

  • If I could travel anywhere in the world right now, I would go to...
  • The most influential person in my life and why.
  • What superpower I wish I had and how I'd use it.
  • A book that changed my perspective on life.
  • The best piece of advice I've ever received and how it impacted me.

For more inspiring topics check out our impromptu speech topics blog!

Entertaining Speech Topics

  • The art of dad jokes: Making people laugh with cheesy humor.
  • Embarrassing moments at family gatherings: A humorous take.
  • Hilarious autocorrect fails in text messaging.
  • The funny side of pets and their quirky behaviors.
  • Epic food mishaps in the kitchen: Tales of culinary disasters.

Check out our blog for more entertaining speech topics !

Informative Speech Topics

  • The science behind Covid-19 vaccines
  • Exploring the history and impact of the internet
  • The art of sustainable gardening and urban farming
  • Understanding cryptocurrency and blockchain technology
  • The wonders of space exploration: mars missions and beyond

Find more interesting topics for informative speeches to get inspired.

Motivational Speech Topics

  • “I’m proud of you my son” someday, my dad will say this to me
  • Positive thinking boosts your self-confidence.
  • It is perfectly fine for a boy to cry.
  • Same-sex couples should be allowed to adopt a child
  • I will make my parents proud

Looking for more inspirational speech topics? Read our motivational speech topics blog to get inspired!

Speech Writing Examples

When it comes to learning the art of speech writing practical guidance is important. To show effective speech writing techniques and structure, here are some short speech writing examples for students. 

These speech writing samples will help you understand how to craft compelling speeches that resonate with your audience.

Example#2                                   

Here is another example of speech writing class 11:

For additional samples, read through our speech examples blog!

Speech Writing Tips

Follow these tips for writing a speech that not only informs but also inspires and persuades.

  • Audience Analysis: Before you start, conduct a thorough audience analysis. Understand their interests, knowledge, and expectations.
  • Engaging Speech: Craft an engaging speech that captures your audience's attention from the start. Use rhetorical questions or captivating anecdotes.
  • Short Sentences: Keep your sentences concise and easy to follow. Short sentences are more impactful.
  • Connect with the Audience: Make your audience feel involved. Use relatable examples and stories to establish a connection.
  • Great Speech Structure: Organize your speech with a clear structure, including an introduction, body, and conclusion.
  • Rhetorical Questions: Utilize rhetorical questions to stimulate thought and engagement.
  • Memorable Sentence Structures: Create memorable sentence structures that stick in their memory and the audience remembers the key message.
  • Public Speaking: Remember that public speaking requires practice, so rehearse your speech multiple times to boost confidence and delivery.

Moving towards the end , for effective communication, speech writing is a skill that can empower you to inform, persuade, and inspire your audience. This comprehensive guide has walked you through the essential steps, outlines, and examples to help you craft a compelling and memorable speech.

If you think you are good at speaking but not so good at writing and this thing bothers you a lot, then there is no harm in getting some help. We at MyPerfectWords.com can save you from embarrassment by helping you write an outstanding speech. 

With our custom essay writing help , you'll get a speech that not only communicates your message effectively but also grabs your audience's attention. So request ‘write my speech’ and buy speech today!

In need of instant speech help? Try our free AI tool, Essay Typer , to perfect your speechwriting.

Frequently Asked Questions

What is a good sentence starter for a speech.

FAQ Icon

In speech writing starting lines play a crucial role. You can start your speech with the following:

  • Thought provoking question: "Have you ever wondered what it takes to change the world?"
  • A powerful quote: "As Nelson Mandela once said, 'It always seems impossible until it's done.'"
  • A surprising fact: "Did you know that every minute, over 500 hours of video are uploaded to YouTube?"
  • An engaging story: "Let me tell you about a young girl who defied all odds to achieve her dreams."

What are the 10 principles of speech writing?

  • Clarity: Make sure your message is clear and easily understandable.
  • Purpose: Define the main objective of your speech and stick to it.
  • Audience Awareness: Understand your audience's demographics, interests, and expectations.
  • Structure: Organize your speech into introduction, body, and conclusion.
  • Content Relevance: Choose topics and information that are relevant and meaningful to your audience.
  • Engagement: Use storytelling, humor, and rhetorical devices to keep your audience interested.
  • Authenticity: Speak sincerely to establish trust and connection with your audience.
  • Language: Use simple and concise language appropriate for your audience.
  • Impact: Deliver a memorable message that leaves a lasting impression.
  • Practice: Rehearse your speech multiple times for smooth delivery and confidence.

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Barbara P

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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speech format

Andrew Newberg, M.D. and Mark Waldman

The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

  • Gentle eye contact
  • Kind facial expression
  • Warm tone of voice
  • Expressive hand and body gestures
  • Relaxed disposition
  • Slow speech rate
  • The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

list ten principles or characteristics of speech writing

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D. and Mark Waldman

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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Speech Writing: How to write a speech in 5 steps

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Every great speech starts with an idea, be it for school or work or a TED talk about your area of speciality. We investigate how to get all those ideas from your head to a written speech and then back to your heart. Author of “ How to be Brilliant at Public Speaking “, Sarah Lloyd-Hughes explains the five steps of speech writing…

Even heads of state and other renowned orators have help in writing a speech. They often have professional speech writers to provide them with great content, but you too can learn not only how to talk but also how to  write  a speech like a pro.

Here are 5 steps that we take our speakers through when they’re writing a speech – and it’s the same process as we use for writing  TED  style talks.

Speech writing step 1: Get focused

TED talks famously focus on ‘one idea worth spreading’ and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you’ll shape your talk around.

When your talk has a single focus you’ll see huge benefits:

  • Clarity:  For yourself and your audience.
  • Easy to pass on:  Popular talks, like Simon Sinek’s TED talk ‘ How great leaders inspire action ‘ or Ken Robinson’s TED favourite ‘ Do schools kill creativity? ‘ are utterly focused and easy to pass on because they have just one idea.
  • Powerful:  When you’re digging in one hole you get deeper, likewise with your talk you can go further with one idea.
  • Memorability:  Audiences these days are overwhelmed with ideas and information. You need to be  much  simpler than you think to stand a chance of your message being remembered.

To find your ‘idea worth spreading’ takes a little time and skill, which is why we’ve  devised a complete programme for speakers who are interested in writing  World Class  Speeches ,  like the finest TED speakers.

But if you’re just looking for a place to start, these questions will help you get going:

  • What do I want to say?
  • What effect am I trying to have by speaking?
  • If I can only put across  one  message in my speech, what will that be?
  • What is my broader purpose in speaking?

You’re looking for one idea that is clear, interesting and hasn’t been heard before. Good luck!

Speech writing step 2: Think about your audience

Ironically, most speakers completely fail to think about their audience! Yet the best speakers are intimately aware of the needs, questions and doubts facing their audience.

Ask: To whom am I speaking?  Before you start writing you first must ask yourself  Who is my audience  and  what are they seeking ? Writing a speech for a group of human rights activists would be very different to a speech for business managers. Technology engineers might have a totally different perspective on your subject than a room full of English professors.  Thinking deeply about your audience’s needs is the quality of a public speaker I call  Empathy.  It’s an important starting point on your speech writing journey.

Ask: Why should they listen to you?  Great speech writing is grounded in purpose and message. Consider what qualifies you to speak; what you have to offer the audience that they would not be able to hear from anyone else (we all have something).

Ask: What do you want to leave your audience with?  As a result of your Empathetic investigations, what would be your desired outcome as a result of the speech? Decide what your main message will be and continually return to that primary point as you compose your speech. This keeps the audience (and you) focused. As Winston Churchill said:  “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time with a tremendous whack. ”

Speech writing step 3: Build up your speech

Now you have a clear focus to your speech and an idea of how to communicate that clearly to your audience. That’s the skeleton of the speech. It’s now time to fill in that skeleton with meaty content:

  • Brain Storming.  Make lists of all the things you want to speak about. Once listed, it will be easier to cut or rearrange your points.
  • Categorize for the win.  Brainstorming should lead to a nice list with several categories. Speech writing is all about organization and finding what fits best with your audience and their needs. Think of these categories as stepping stones. Leaving a gap too large between any two stones and they will turn into stumbling blocks will sinking you and your audience. Speech writing is not very much different than writing a paper; thesis statement, support of the thesis, and a conclusion.
  • Edit for the jewels . Look for the key moments in your speech that will stimulate the hearts, minds and even stomachs of your audience. Seek the most vivid experiences and stories that you can use to make your point – these are what will make your speech stand out from all the other public speaking our there.

Speech writing step 4: Create a journey

Another key skill of speech writing is to get the right information in the right order. Think of your speech like a journey up a mountain:

Get ready for the trip (introduction).

  • The beginning of your speech is the place where you grab the attention of the audience and get them ready to go on a journey with you. For them to travel up your mountain with you they need to know where you’re going together, why it’s an interesting journey to go on and why you are a credible guide to lead them there.

Pass some interesting sights on the way (main body).

  • Keep an audience engaged for an entire speech by raising the stakes, or raising the tension as you progress through the speech. Think about contrasts between the ‘good’ and the ‘evil’ of your subject matter and contrast the two with stories, facts, ideas or examples.
  • Here you might write multiple sections to your speech, to help you stay focused. You might like to write an introduction, main body, and conclusion for each section also. All sections don’t have to be the same length. Take time to decide and write about the ones that need the most emphasis.

Reach your summit (climax).

  • The climax is the moment of maximum emotional intensity that most powerfully demonstrates your key message. Think of the key ‘Ahah!’ moment that you want to take your audience to. This is the moment where you reach the top of your mountain and marvel at the view together. It’s a powerful, but underused speech writing tool.

A speedy descent (the close).

  • Once you’ve hit your climax, the story is almost over. We don’t want to go all the way down the mountain with you, we’d much rather get airlifted off the top of the mountain whilst we still have the buzz of reaching our goal. This is what great speech writing manages time and again.
  • Strangely enough the close can be the hardest part of speech writing. Here’s where you get to hit home your action point – the key thing you want your audience to do differently as a result of listening to your speech. Often the close is where speakers undermine the power of the rest of their speech. So, write a memorable conclusion that captures the essence of your speech, give it some punch, and  stick  to it!

Speech writing step 5: Test your material

Practice your speech several times so that you can feel comfortable with the material. Try the speech out on camera or to a friend to see which parts are most powerful and which you can take the red pen to.

However skilled you are (or not) at speech writing, remember that you are the magic that makes the speech work. It’s your authentic voice that will shine to the audience them and inspire them towards your message.

Follow these speech writing tips, give it some practice and you’ll be sure to be a speech writing winner.

But I’ve collected my years of experience working with world-class conference speakers and TED speakers and distilled it into a  simple guidebook that you can access now for just £20 (+VAT) .

Ginger Leadership Communications

This showcase of inspiring female speakers is part of Ginger’s work with game changing leaders.

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  • Types of speeches

The 4 types of speeches in public speaking

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  

There are four main types of speeches or types of public speaking.

  • Demonstrative
  • Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

  • informative
  • demonstrative
  • special occasion/entertaining
  • how, and why, speech types overlap

Graphic: 4 types of speeches: informative, demonstrative, persuasive, special occasion

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Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

  • the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
  • the history of the tooth brush
  • how trees improves air quality in urban areas
  • a brief biography of Bob Dylan
  • the main characteristics of Maine Coon cats
  • the 1945 US bombing of Hiroshima and Nagasaki
  • the number of, and the work of local philanthropic institutions
  • the weather over the summer months
  • the history of companion planting 
  • how to set up a new password
  • how to work a washing machine

Image: companion planting - cabbage planted alongside orange flowering calendula. Text: The history of companion planting - informative speech topic possibilities

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Image - label - 4 Informative speech example outlines: definition, description, explanation, demonstration

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

  • how to braid long hair
  • how to change a car tire
  • how to fold table napkins
  • how to use the Heimlich maneuver
  • how to apply for a Federal grant
  • how to fill out a voting form
  • how to deal with customer complaints
  • how to close a sale
  • how to give medicine to your cat without being scratched to bits! 

Image: drawing of a very cute cat. Text: 10 minute demonstration speech topics - How to give a cat medicine without being scratched to bits.

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

  • choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
  • how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
  • suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

Image: label saying 'Demonstration speech sample outline. Plus video. How to leave a good voice mail message.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Images x 3: cats, antique buttons, mannequins in a pond. Text: How to choose a pet, How to make jewelry from antique buttons, How to interpret modern art.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

  • what we say when being interviewed for a job
  • presenting a sales pitch to a customer
  • political speeches - politicians lobbying for votes,
  • values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Image: Fresco from School of Aristotle by Gustav Spangenberg. Text: 3 pillars of persuasion - ethos, logos, pathos

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

Image: a flow chart of the 5 steps of Monroes Motivated Sequence of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

  • speech topic selection
  • setting speech goals
  • audience analysis
  • empathy and evidence
  • balance and obstacles
  • 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Image: a plate with the remains of a piece of chocolate cake. Text: Having your cake and eating it too is fair.

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

  • an acceptance speech , with an example acceptance speech 
  • a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
  • an office party Christmas speech , a template with an example speech
  • an engagement party toast , with 5 examples
  • a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
  • a farewell speech , with an example (a farewell speech to colleagues)
  • a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
  • an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
  • an introduction speech for a guest speaker , with an example
  • an introduction speech for yourself , with an example
  • a maid of honor speech for your sister , a template, with an example
  • a retirement speech , with an example from a teacher leaving to her students and colleagues
  • a student council speech , a template, with an example student council president, secretary and treasurer speech
  • a Thanksgiving speech , a template, with an example toast
  • a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
  • a tribute (commemorative) speech , with a template and an example speech
  • a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
  • a welcome speech for new comers to a church , a template with an example speech
  • a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

  • how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
  • how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
  • how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
  • how to make and use cue cards  - note cards for extemporaneous speeches 
  • how to use props (visual aids)    

And for those who would like their speeches written for them:

  • commission me to write for you

Image: woman sitting at a writing desk circa 19th century. Text: Speech writer - a ghost writer who writes someone one's speech for them

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Features of Effective Speech-Writing

For Danielle and all my wonderful fifth years, as requested. Should help you with your comprehension question “ Identify and comment on four features of effective speech writing “! Remember to

  • Identify the technique – include quotes / examples
  • Comment on the effect of this technique on you – how it makes you feel, what image it creates in your mind, what it makes you think, how it changes your perception and gives you a new way of looking at the issue.
  • Welcome the audience
  • Introduce yourself (unless you’re really really famous!)
  • Use informal language & slang (depends on context / audience)
  • Involve the audience (personal pronouns / ask questions / interactive)
  • Mention celebrities & cartoon characters
  • Include pauses & gestures
  • Facts & statistics
  • Varied sentence length
  • Personal Anecdotes
  • Strong opinions expressed – backed up with relevant and logical examples.
  • Rhetorical Questions
  • Repetition of key phrases (or plant and pay-off)
  • Proper nouns
  • Urgent references to time
  • Emotive language / Sensationalism / Dramatics
  • Vivid feckin imagery!
  • Thank the audience at the end.

If you want a more detailed discussion of the general effect of individual techniques, look here but remember, when you discuss the effectiveness of a technique in a text, you MUST make your answer zoom in on how the technique works in this SPECIFIC EXAMPLE, not in general.

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Mastering speech writing format: ultimate guide, the ultimate guide to speech writing formats.

Have you been tasked with delivering an impactful speech , but don’t know where to start? Whether it’s a business presentation or a wedding toast , understanding different speech writing formats is essential for crafting your message effectively. In this ultimate guide to speech writing formats, we will explore the structure and essential elements of a good speech format. We will also delve into the process of writing a speech, from setting its purpose to identifying your audience and choosing an engaging topic. Additionally, we will explain the importance of formatting in speech writing and how it impacts speech delivery. Furthermore, we will provide useful tools and techniques that can streamline the speech writing process and help you deliver an effective address at any academic or professional level. Join us as we dive deep into the world of speech writing formats!

Understanding Different Speech Writing Formats

Speech writing formats are diverse, tailored to different speech types and occasions with the aim of effectively conveying the main idea to a specific audience. Understanding the target audience is crucial for a great speech, influencing the format’s sentence structure and overall impact. Whether it’s a special occasion, sales presentation, or addressing a large audience, the format sets the stage for the delivery of big ideas. Crafting the perfect speech involves considering the occasion and structuring it in the best way to resonate with the listeners, ensuring that the speaker doesn’t break into cold sweats in front of an audience.

The Structure of a Speech Format

Effective speech formats are built on a well-organized structure comprising the introduction, body, and conclusion, ensuring a clear message to the audience. Organizing the speech in this way aids in the effective delivery of the message, capturing the audience’s attention and enhancing their comprehension. Furthermore, visual aids can complement the structure of the speech format, making it easier for the audience to grasp big ideas. Crafting the body of your speech with a strong sentence structure is essential for a great speech, especially for special occasions or when presenting sales figures in front of an audience. Structuring a speech format not only ensures a good idea is communicated effectively but also helps speakers overcome cold sweats and present in the best way possible.

Essential Elements of a Good Speech Format

Incorporating a clear thesis statement is crucial for an impactful speech format. The body of the speech should intricately support and strengthen the central idea, emphasizing the importance of sentence structure and logical progression. Engaging the audience with personal stories adds depth and relatability to the speech, making it more compelling. Skillful use of eye contact and body language enhances the delivery, ensuring a great speech. Additionally, providing a concise overview of the main points primes the audience for what’s to come, setting the stage for a captivating presentation.

The Process of Writing a Speech

Identifying the purpose of your speech sets the stage for effective public speaking. Understanding your audience is crucial for tailoring the message to their needs. Choosing a clear and engaging topic ensures that your speech captivates the audience. Crafting a persuasive speech influences how your ideas are received. Finally, developing a clear speech outline guides the entire process and helps in structuring the body of your speech for maximum impact.

Setting the Purpose of Your Speech

Determining the intended outcome of your speech sets its course and structure. Your speech’s purpose serves as a guide for its content and format, ensuring a clear and focused delivery. It dictates the length, influencing the subject matter to be addressed. Crafting the perfect speech begins with identifying the big ideas you aim to convey. It’s the foundation that shapes the sentence structure and body of your speech. When defining the purpose, consider the specific occasion and the audience in front of whom you will deliver it.

Identifying Your Audience

Understanding the audience’s attention span plays a crucial role in effective speech writing. Tailoring the speech to their specific needs is essential, as it shapes the speech’s language and tone. The demographics of the audience significantly influence the speech writing process and impact the delivery. Moreover, addressing the audience’s specific points of interest enhances the overall delivery. Incorporating these aspects ensures that the speech effectively resonates with the listeners, making the entire public speaking experience more engaging and impactful.

Choosing a Clear and Engaging Topic

Choosing a topic that captivates the audience is crucial in public speaking. It sets the tone and compels listeners to pay attention. Aligning the topic with the audience’s interests creates a connection, making it a good idea to tailor the speech for specific occasions or sales figures. The topic should encompass big ideas while considering the basic format and sentence structure. This ensures that your speech not only captures attention but also holds it, even if you’re experiencing cold sweats in front of an audience.

Developing a Cohesive Structure for Your Speech

Crafting a captivating opening is key to capturing the audience’s attention in public speaking. The introduction sets the stage for retaining the audience’s focus, while a detailed and engaging middle provides depth and substance to the body of your speech. A well-structured speech enhances the audience’s comprehension of the topic, ensuring a seamless flow of big ideas. Crafting a cohesive structure is the best way to deliver a perfect speech on special occasions or in front of an audience, eliminating any cold sweats and maximizing the impact of the message.

Crafting a Compelling Beginning

Crafting an impactful start is key to capturing your audience’s attention. Your opening sets the tone for the entire speech, so it needs to be compelling. Consider incorporating a powerful quote, a thought-provoking question, or an attention-grabbing fact to kick off your speech. Utilize strong NLP terms like “public speaking” and “great speech” to emphasize the impact of a compelling beginning on engaging the audience. Ensure that the sentence structure of your opening flows smoothly and leads into the body of your speech seamlessly. A well-crafted introduction lays the foundation for a perfect speech, calming those cold sweats and setting the stage for sharing big ideas.

Writing a Detailed and Engaging Middle

Crafting an impactful and engaging middle for your speech is essential for capturing and maintaining the audience’s attention. Structuring the body of your speech around big ideas and compelling stories ensures a seamless flow of ideas. Incorporating sales figures or statistics can add credibility to your message. Using the right sentence structure and transitions keeps the audience hooked, preventing those cold sweats often associated with public speaking. The middle of your speech is the perfect opportunity to delve deeper into the main points while maintaining a good balance between information and engagement. This is the best way to keep your audience invested in your message, making it a memorable experience for both you and your listeners.

Concluding Your Speech Effectively

To effectively conclude your speech, start by summarizing the main points concisely. This will reinforce the key takeaways for the audience and ensure they remember the essence of your message. End with a thought-provoking statement to leave a lasting impression, sparking contemplation among the listeners. Encourage the audience to take action based on the message of your speech, inspiring them to apply the insights gained. Express gratitude and appreciation to the audience for their attention and time, leaving them with a positive impression. Consider ending with a rhetorical question to engage the audience further, fostering continued reflection on your message.

The Importance of Formatting in Speech Writing

Proper formatting in speech writing optimizes the structure and organization of your content, ensuring a logical flow of ideas for audience comprehension. The right format sustains audience attention, making your speech more persuasive and impactful. Consistent formatting further adds to the overall professionalism of your delivery, enhancing public speaking effectiveness. Crafting great speeches involves not only the big ideas but also the sentence structure and body of your speech, making it essential for special occasions and sales figures presentations. Understanding the best way to format your speech is the next step toward delivering a perfect speech in front of an audience.

Adherence to Speech Writing Format

Organizing your speech using the designated speech outline template ensures a clear and logical structure. Implementing a basic speech format is essential for engaging and effective speech delivery. The structured format helps convey a clear message and contributes to the success of your speech. Aligning the speech structure with the central idea of your message is crucial. Adhering to the speech format lays the foundation for a compelling and impactful delivery, whether it’s for special occasions, sales presentations, or public speaking engagements in front of an audience.

Impact of Formatting on Speech Delivery

Proper speech format not only enhances the visual aids and examples of informative speeches but also influences the speaker’s body language and eye contact during delivery. This, in turn, helps in maintaining the audience’s attention, making the speech more impactful. The format of a speech plays a crucial role in the successful delivery of the message, supporting a good introduction and a clear message. Embracing effective formatting is essential for ensuring that the audience remains engaged and receptive to the speech.

Speech Writing Tools and Techniques

Crafting a compelling speech involves utilizing speech writing tools to streamline the process and incorporating personal stories for engagement. Effective techniques include using persuasive language and storytelling, along with visual aids to enhance audience understanding. Rhetorical questions and persuasive language are essential for a great speech. These elements help in maintaining audience attention and delivering a perfect speech, especially during special occasions or when presenting sales figures in front of an audience. Incorporating these tools and techniques into the sentence structure and body of your speech is the best way to ensure a successful presentation.

Tools to Streamline the Speech Writing Process

Streamline the speech writing process by utilizing speech outline and format. Incorporate tools to structure the main points effectively, considering the required length and time limit. Implement short sentences and clear messages for effective speech techniques. The speech structure is vital for successful delivery to the audience. Utilize public speaking and great speech NLP terms to enhance the content.

Techniques for Effective Speech Writing

Crafting a compelling speech involves more than just words. Incorporating personal stories engages the audience and creates a connection. Using persuasive language captivates attention and drives home your message effectively. Effective body language and eye contact enhance the delivery. Structuring key points based on the subject ensures a clear and impactful speech. Integrating the purpose of the speech creates a strong and resonant message. Each technique contributes to the overall impact of the speech, making it an unforgettable experience for the audience.

Speech Formats for Different Occasions and Academic Levels

Understanding the nuances of public speaking is essential in crafting a great speech suitable for various occasions and academic levels. Tailoring the sentence structure, body of your speech, and overall format to specific occasions ensures the speech’s relevancy and impact, whether it’s a formal academic setting or a business presentation. Different occasions demand a speech format that caters to the audience’s attention, emphasizing the importance of adapting to special occasions and sales figures. A good idea is to understand the basic format for different speech types to effectively convey big ideas to front of an audience, ensuring a perfect speech each time.

How Does Speech Format Vary Depending on the Occasion?

When considering the speech format for different occasions, it is important to tailor it to suit the specific points of the speech topic. The format should align with the main idea and structure the key points effectively. Adapting the format to the target audience ensures successful delivery.

In conclusion, understanding the different speech writing formats and selecting the appropriate one for your purpose is essential in delivering an impactful speech. Whether you are writing a persuasive speech, informative speech, or a special occasion speech, each format has its own structure and elements that contribute to its effectiveness. By following the process of writing a speech, developing a cohesive structure, and paying attention to formatting, you can create a speech that engages and resonates with your audience. Additionally, utilizing speech writing tools and techniques can streamline the process and enhance the quality of your speech. Remember, the format of your speech should align with the occasion and academic level to ensure its success.

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list ten principles or characteristics of speech writing

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Top 10 Principles for Plain Language

Plain language is clear, concise, organized, and appropriate for the intended audience.

  • Write for your reader, not yourself. Use pronouns when you can.  
  • State your major point(s) first before going into details.  
  • Stick to your topic. Limit each paragraph to one idea and keep it short.  
  • Write in active voice. Use the passive voice only in rare cases.  
  • Use short sentences as much as possible.  
  • Use everyday words. If you must use technical terms, explain them on the first reference.  
  • Omit unneeded words.  
  • Keep the subject and verb close together.  
  • Use headings, lists, and tables to make reading easier.  
  • Proofread your work, and have a colleague proof it as well.  

Promote a consistent One NARA voice by following the NARA Style Guide for guidance on usage, punctuation, capitalization, etc.

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19 Facts About Tim Walz, Harris’s Pick for Vice President

Mr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National Guard and chooses Diet Mountain Dew over alcohol.

  • Share full article

Gov. Tim Walz of Minnesota, in a gray T-shirt and baseball cap, speaks at a Kamala Harris event in St. Paul, Minn., last month.

By Simon J. Levien and Maggie Astor

  • Published Aug. 6, 2024 Updated Aug. 9, 2024

Until recently, Gov. Tim Walz of Minnesota was a virtual unknown outside of the Midwest, even among Democrats. But his stock rose fast in the days after President Biden withdrew from the race, clearing a path for Ms. Harris to replace him and pick Mr. Walz as her No. 2.

Here’s a closer look at the Democrats’ new choice for vice president.

1. He is a (very recent) social media darling . Mr. Walz has enjoyed a groundswell of support online from users commenting on his Midwestern “dad vibes” and appealing ordinariness.

2. He started the whole “weird” thing. It was Mr. Walz who labeled former President Donald J. Trump and his running mate, Senator JD Vance of Ohio, “weird” on cable television just a couple of weeks ago. The description soon became a Democratic talking point.

3. He named a highway after Prince and signed the bill in purple ink. “I think we can lay to rest that this is the coolest bill signing we’ll ever do,” he said as he put his name on legislation declaring a stretch of Highway 5 the “Prince Rogers Nelson Memorial Highway” after the musician who had lived in Minnesota.

4. He reminds you of your high school history teacher for a reason. Mr. Walz taught high school social studies and geography — first in Alliance, Neb., and then in Mankato, Minn. — before entering politics.

5. He taught in China in 1989 and speaks some Mandarin. He went to China for a year after graduating from college and taught English there through a program affiliated with Harvard University.

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IMAGES

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COMMENTS

  1. 10 Characteristics of Speech Writing That You Need to Know

    Speech writing is a complex but rewarding skill that requires careful consideration of your purpose, audience, language, and delivery. Following these ten characteristics, you can write a powerful and effective speech that will engage your audience and leave a lasting impression.

  2. What Are The 10 Principles Or Characteristics Of Speech Writing With

    These are the various characteristics and principles of effective speech writing. Speech writing is a complex but rewarding skill that requires careful consideration of your purpose, audience, language, and delivery.

  3. Ten Principles or Characteristics of Speech Writing

    Based on what you have learned in this lesson, list at least ten principles or characteristics of speech writing.

  4. PDF Speeches

    Writing for public speaking isn't so different from other types of writing. You want to engage your audience's attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to ...

  5. Writing Speeches

    How is speech writing different than writing a paper? Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

  6. Speechwriting 101: Writing an Effective Speech

    To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it. Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.

  7. Effective Speech Writing, Inspirational Public Speaking

    The key to effective speech writing is the development of an awesome theme. This article provides guidance and insight to help create inspiring speeches.

  8. Beginners Guide to What is a Speech Writing

    The speechwriting process relies on a well-defined structure, crucial to both the speech's content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive ...

  9. The Key To Successful Speech Writing

    A successful speech is one that engages the audience and expresses a subject or set of topics clearly. Writing and delivering an effective speech could help to advance your career by developing and displaying strong communication, leadership and interpersonal skills. In this article, we explain steps and tips for how to write an effective speech that illustrates your subject and captures your ...

  10. Speech Writing and Types of Speeches

    This publication about speech writing and types of speeches is the second of a three-part series about developing effective public speaking skills. This series also covers an introduction to public speaking and public speaking tools.

  11. Speech Writing

    A speech can serve various purposes such as informing, persuading, entertaining, or inspiring the listeners. Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience.

  12. The 8 Key Elements of Highly Effective Speech

    Research shows that words are the least important part of communication. So before you utter another word to another person, memorize this list of the eight key elements of highly effective speech.

  13. Speech Writing: How to write a speech in 5 steps

    Even heads of state and other renowned orators have help in writing a speech. They often have professional speech writers to provide them with great content, but you too can learn not only how to talk but also how to write a speech like a pro.

  14. The 4 types of speeches: overviews, writing guidelines, examples

    Overviews of the 4 main types of speeches: informative, demonstrative, persuasive and special occasion. Preparation guidelines, plus example speeches.

  15. Developing the Body of a Speech: Outline & Principles

    The body of the speech is the central part of a speech that develops the key concepts and points. Explore how to outline the main points of a speech, discover the principles of outlining, and ...

  16. PDF ENG 414 SPEECH WRITING

    4 Logical Issues in Speech writing 10 TMA 4 5 Introduction 11 TMA 5 6 Other Parts of the Speech 12 TMA 6 Module 3 Language and Style in Speech Wri ting ... This module focuses on some basic principles of communication. Speech is subsumed under communication. Therefore, we need to be

  17. Oral Communication

    Study with Quizlet and memorize flashcards containing terms like 4 Principles of Speech Writing, When choosing a topic for a speech, the speaker should always consider the?, guides in choosing the topic: and more.

  18. PDF Writing a speech

    a particular school club or society, or to recycle more. The ways you use language and vocabulary when writing the words of a speech will depend on the audience and the purpose you are writing for; for example, in a speech to a group of teachers and parents giving your views on a recent proposal, formal language is most appropriate.

  19. Features of Effective Speech-Writing

    Should help you with your comprehension question " Identify and comment on four features of effective speech writing "! Remember to. Identify the technique - include quotes / examples. Comment on the effect of this technique on you - how it makes you feel, what image it creates in your mind, what it makes you think, how it changes your ...

  20. Mastering Speech Writing Format: Ultimate Guide

    Master the art of speech writing format with our comprehensive guide. Learn the essential elements and structure for impactful speeches.

  21. Top 10 Principles for Plain Language

    Top 10 Principles for Plain Language Plain language is clear, concise, organized, and appropriate for the intended audience.

  22. What are the Components and Features of Speech Writing?

    What are the Components and Features of Speech Writing? Speech is an oral presentation of information or delivery of messages through the use of words of spoken words delivered in front of or to an audience who have gathered in a seminar, meeting, conference, or some other event. It is a form of oral communication which is the oldest method and ...

  23. 19 Facts About Tim Walz, Harris's Pick for Vice President

    19 Facts About Tim Walz, Harris's Pick for Vice President. Mr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National ...