What Comes After Brainstorming

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After brainstorming, you take the ideas you generated and turn them into actionable plans and solutions. What comes after brainstorming is a structured process that makes sure that creativity is harnessed effectively to address the problem or achieve the desired goals.

In this post, we’ll explore the key steps that come after brainstorming – the phase where ideas are refined, prioritized, and transformed into actionable plans.

Idea Evaluation

Prioritization, grouping and categorization, detailed exploration, feasibility assessment, risk analysis, decision making, planning and execution, testing and prototyping, iterative refinement, monitoring and evaluation, what to do after brainstorming.

After a brainstorming session or workshop, the real work begins to turn the generated ideas into actionable outcomes. Here’s what comes after brainstorming:

Idea evaluation is an important step that involves a closer examination of the brainstormed ideas. The best ones aren’t just the most appealing ones, but the ones with the most potential.

Consider factors such as the expected benefits these ideas can bring to your organization, how they align with your company’s goals and values, the feasibility of implementation, and whether there is a genuine market need for them. Also, evaluating the uniqueness of each idea can help identify potential competitive advantages that can set your organization apart.

Once you have a pool of ideas, next comes prioritization. This involves ranking the ideas based on specific criteria that are important to your organization’s success.

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These criteria could include factors like strategic importance, potential return on investment (ROI), alignment with your company’s long-term vision, or the urgency of addressing a particular issue. Involving key stakeholders in the prioritization process ensures that the selected ideas align with overall organizational objectives and receive the necessary support.

Grouping and categorization help you organize the ideas into coherent themes. This step is about identifying common patterns among ideas and grouping them accordingly.

By doing so, you can get a clearer understanding of the overarching concepts and patterns that surface from the brainstorming session. This not only improves clarity but also streamlines the decision-making process by making it easier to decide which ones to work on because you can look at all the ideas in a group as a whole.

This phase involves a deep dive into the chosen ideas. The goal is to refine and expand upon the initial ideas, clarifying their scope, requirements, and potential outcomes.

It often needs further brainstorming, extensive market research, and discussions with subject matter experts. The aim is to gather comprehensive insights that will serve as a solid foundation for the next steps of implementation.

Feasibility assessment is used to determine whether your selected ideas are realistic and can be effectively implemented. It includes evaluating technical, financial, and resource constraints.

By carefully examining these elements, you can identify potential roadblocks and challenges that may arise during implementation. This assessment helps you gain valuable insights into the real-world practicality of your concepts, ultimately helping with making informed decisions about which ideas to move forward with.

Risk analysis is about finding potential problems that could come up when you’re working on your ideas. This could be things like market changes, technical issues, or rules and regulations.

The aim is to find these issues early on, before they become critical problems, and come up with plans to handle them effectively. By addressing these risks at an early stage, you increase your chances of making your projects successful and reaching your goals.

During decision making, you select which ideas to keep and which to drop. It’s essential to base decisions on a combination of evaluation, prioritization, feasibility, and risk analysis.

Make sure that key decision-makers are involved in this process to get consensus and commitment to the chosen ideas.

This phase is about turning ideas into actionable projects with a clear roadmap.

Here you need to create a detailed roadmap that outlines the project’s objectives, tasks, timelines, resource allocation, and responsibilities. Execution involves putting this plan into action by following the established guidelines. This phase needs close coordination, effective task management, and sticking to timelines to make sure that the project progresses smoothly.

Testing and prototyping are like making a trial version of your idea – a smaller, more manageable version to see if it works and makes sense. This practical step helps you spot any problems, get feedback from users, and make sure your idea is a good one.

By creating these trial versions and trying them out, you can find and fix issues early on. It’s a way to make your idea better and make sure it really meets the needs and expectations of the customers you’re aiming for.

Iterative refinement is an ongoing process where you keep making your idea better based on feedback and real-life lessons. It’s a bit like a loop – you assess how things are going, make adjustments, and improve.

When you get feedback from tests and how users experience your project, you use that to make changes and refinements. This helps your project become even better, work more effectively, and be more efficient. This iterative approach is all about adapting to whatever’s happening and making sure your final result is the best it can be.

Monitoring and evaluation mean keeping an eye on how things are going and checking if your ideas are working as planned. It’s like regularly looking at your progress and seeing if you’re getting the results you want. If not, you can adjust your plans.

Follow these steps systematically to effectively move from brainstorming to the successful implementation of innovative ideas while minimizing risks and optimizing outcomes.

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what to do after brainstorming

What to do after a brainstorming session

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Gathering thoughts to put into action. Creating new ways to solve old problems. Coming up with bold names for yet-to-be-released products. Whatever the area of focus is, or the cause behind it, a brainstorm is a powerful and effective collaborative tool that can be used in virtually any industry.

Now, picture this: You’ve just ended a highly engaging brainstorming session with your team and you’re left with a huge pile of sticky notes. While you’ve seemingly explored every possible solution, it’s after the brainstorming session when the real work begins. Quickly, you realize that most of the group’s concepts will never come to fruition. So which solution is the one you’ll run with? 

Knowing what to do after a brainstorming session is often more important than getting together to ideate in the first place. So, what is the next step after brainstorming? If you want to turn a brainstorm into workable ideas, here are some great ways to get started. 

Agree on how to rank, prioritize, or categorize ideas

Before you can really begin to take ownership of action items after brainstorming, you need to set aside time to decide on how best to organize your ideas. When attempting to rank, prioritize, and categorize everyone’s input, look at how each brainstorming result could potentially impact the bottom line.

For one, what resources are required to bring the idea to life? How much development will it take to make it successful? Will it need months or years of research and testing to become a reality? Is the concept so different that it must rely on a big advertising spend to successfully launch?

impact effort matrix

Risk is another factor to keep in mind. For example, if your team was tasked with brainstorming ideas for a new product or service for your company, do a quick analysis of each concept. Will it comprise a change in technology, supply chain, or manufacturing? Does the risk seem worth it? 

Cost can be a deal-breaker even for the best ideas that remain after brainstorming. How much is budgeted for the project? Will you need additional approval from executive leadership to go from concept and into production? Are there shareholders who expect some profitability right away?

Value is still another lens in which to turn a brainstorm into workable ideas. Weighing resources, risk, and cost to measure the merit of various options against each other is one thing. But value is more subjective. Will this idea revolutionize an entire industry? Will it transform people’s lives?

For example, in the race to get a vaccine to market, the value of the right solution defies the conventional limitations of resources, risk, and cost. Its societal value is too great to ignore.

Whether ranking, prioritizing, and categorizing ideas by these standards or alternative measures, getting a consensus from the team will prove helpful. Everyone brings their own subject-matter expertise, working knowledge, and unique perspective to the table. 

Allow people the opportunity to justify their ideas

During the ideation phase, everyone in the brainstorming session spent time generating their own concepts and solutions. Before breaking into groups to consolidate ideas, it’s likely that the most productive team members came up with several ideas they felt quite strongly about. This is especially the case if you chose people for the brainstorm who are the most affected by the problem at hand or involved employees whose responsibility to find solutions are connected to their roles.

After brainstorming, let each participant take a turn explaining their idea to the team at large. For context, encourage them to explain the current problem or situation and how the very concept or solution they propose corrects or improves upon it. What future state of being do they describe?

When justifying their ideas, each team member should outline how the option they propose will improve the company’s standing or current market share.

Again, this is where consensus comes into play. Observe which ideas seem to grab the most interest or attention. Pose questions to the presenters and let them counter objections if needed.

brainstorming

Organize the ideas you’ve brainstormed

After brainstorming, you’ve already done your share of ranking, prioritizing, and categorizing ideas. But now it’s time to group the remaining concepts according to how much interest they evoke or the impression they make.

Which ideas capture your attention right away? Are there ones with immediate stopping power, others that might warrant further review, and some that just fall by the wayside?

You may already notice that a few of the options being considered seem somewhat related (i.e. the ones you placed together as people were justifying their ideas to the group). Look closely at what makes them alike. Sometimes those similarities actually work to complement one another. Adding the best parts of similar concepts together might lead to one great breakthrough.

At this point, start organizing ideas based on if they evoke a love, like, or a lukewarm reaction. Others should begin doing so as well. But resist getting too attached to any particular idea. This is the time to sort and organize, not to decide on a detailed course of action.

emoji reactions

Now, create a matrix or grid to place your ideas under the love, like, or lukewarm category.

As you organize, also remember to evaluate things based on criteria of the initial brainstorming session. What was the problem or concern you were attempting to solve. Look again and try to determine how closely each solution fits and will actually turn a brainstorm into a workable idea.

In addition to love, like, or lukewarm feelings for each idea, bring back any criteria used earlier to rank, prioritize, and categorize your concepts earlier---including resources, risk, cost, and value.

These factors can be used in a checklist to go along with your matrix or grid. A well-loved idea may seem less realistic if it doesn’t get marks for being a reasonable cost or risk. Likewise, an idea that was once lukewarm might gain more approval if proven to be a good value.

Vote on ideas and make a decision 

At this stage, the team’s ideas have been streamlined, scrutinized, and sorted. Everyone’s got a feeling about which ideas are the most realistic and feasible and which ones are too expensive or far-out to pursue any further given the current budget or timeline. 

If things are going really well, there may be early signs already pointing toward the winning idea.

This could be the perfect time to solidify your decision as a group and vote for the concept that makes the best sense for your organization. Some tips to consider before choosing the winner:

  • Do any patterns emerge between the best-loved ideas versus those everyone just liked? 
  • Was the team too quick to overlook any of the ideas pushed to the lukewarm category?
  • Did you forget any critical criteria in selecting ideas (e.g. launch ready by your deadline?) 

Look again at the options being voted on. If your company only has the budget, resources, and bandwidth to follow through on one idea at this time, don’t vote with simply a favorite option in mind. Rather, rank each of those remaining in a descending order: 1 for their fave, 2 second best, and so on. Using this approach lets everyone agree on the two best ideas in a democratic way.

It becomes so much easier to choose between two options than several. If the rest of the ideas came about from an effective brainstorming session, save them for reconsideration for later on.

Before going into the final vote, ask that team members try to set emotions and personal biases aside. Better yet, attempt to identify any prejudices or outside influences which could potentially sway the vote in a wrong direction. After all, the goal is to turn a brainstorm into workable ideas.

team brainstorm

Done correctly, this won’t just inform this voting decision, but future discussions with the group too. 

Create a plan the team can act on

With a decision made, it’s time to take ownership of action items after brainstorming. If you’re not ready to commit all of your (or the team’s) time and energy to the project plan, focus your efforts on keeping the momentum up. At the very least, plan to discuss next steps with your team.

Depending on the purpose of the initial brainstorm, next steps could take many forms, such as:

  • A project timeline : gives a view of the chronological sequence of events needed for an idea to become a reality and is limited to high-level conversations rather than complex details.
  • A Kanban board : ideal for those with a flexible workflow, it relies on the visual simplicity of moving cards to track progress from start to to finish and help keep teams informed.
  • A Scrum board : very flexible and easily customized, tasks are segmented into vertical or horizontal lanes by sprints, typically labeled “To Do,” “In Progress,” “In Test,” and “Done.”
  • A basic checklist : simple and to the point, this is something most people have used at work or home to break down projects or goals into specific tasks for future completion.

Wherever the team ultimately lands on what to do after brainstorming, the most important thing is to outline a plan that’s clear and that makes sense to all involved and to then act on it. Commit to specific dates and times to complete each step and then all agree to a final deadline.

Give assignments to each team member

Determine who is responsible for each step or task. It’s also helpful to clarify each individual’s role throughout the course of a project’s inception and its completion. People are more likely to be motivated if they feel responsible for (or are most impacted by) the problem being solved.

When assigning tasks, decide beforehand which ones are the most critical to complete first and then prioritize them accordingly. Those tasks are the ones that help to ensure the completion of the project and often need to be dealt with before subsequent tasks can even be considered.

Tasks can include making a working prototype, securing funding, or getting legal clearance. 

When overseeing the transformation of an idea into an actual solution after brainstorming, always remember to make sure that any task handoffs between people (and/or departments) are clear. Maintain communication with stakeholders (on and off the team) throughout the project.

Knowing how to follow up after a brainstorm doesn’t come naturally for most people. Lucidspark’s canvas provides an ideal space to rank, prioritize, and categorize ideas—along with the structure it takes to turn them into actionable steps. Sign up today to make the most out of your next team brainstorming session with all the convenience of remote access, cloud-based features and integrations to keep you connected with apps like G Suite, Slack, and Lucidchart.

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Lucidspark, a cloud-based virtual whiteboard, is a core component of Lucid Software's Visual Collaboration Suite. This cutting-edge digital canvas brings teams together to brainstorm, collaborate, and consolidate collective thinking into actionable next steps—all in real time. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit lucidspark.com.

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The Art of Effective Problem Solving: A Step-by-Step Guide

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Author: Daniel Croft

Daniel Croft is an experienced continuous improvement manager with a Lean Six Sigma Black Belt and a Bachelor's degree in Business Management. With more than ten years of experience applying his skills across various industries, Daniel specializes in optimizing processes and improving efficiency. His approach combines practical experience with a deep understanding of business fundamentals to drive meaningful change.

Whether we realise it or not, problem solving skills are an important part of our daily lives. From resolving a minor annoyance at home to tackling complex business challenges at work, our ability to solve problems has a significant impact on our success and happiness. However, not everyone is naturally gifted at problem-solving, and even those who are can always improve their skills. In this blog post, we will go over the art of effective problem-solving step by step.

You will learn how to define a problem, gather information, assess alternatives, and implement a solution, all while honing your critical thinking and creative problem-solving skills. Whether you’re a seasoned problem solver or just getting started, this guide will arm you with the knowledge and tools you need to face any challenge with confidence. So let’s get started!

Problem Solving Methodologies

Individuals and organisations can use a variety of problem-solving methodologies to address complex challenges. 8D and A3 problem solving techniques are two popular methodologies in the Lean Six Sigma framework.

Methodology of 8D (Eight Discipline) Problem Solving:

The 8D problem solving methodology is a systematic, team-based approach to problem solving. It is a method that guides a team through eight distinct steps to solve a problem in a systematic and comprehensive manner.

The 8D process consists of the following steps:

8D Problem Solving2 - Learnleansigma

  • Form a team: Assemble a group of people who have the necessary expertise to work on the problem.
  • Define the issue: Clearly identify and define the problem, including the root cause and the customer impact.
  • Create a temporary containment plan: Put in place a plan to lessen the impact of the problem until a permanent solution can be found.
  • Identify the root cause: To identify the underlying causes of the problem, use root cause analysis techniques such as Fishbone diagrams and Pareto charts.
  • Create and test long-term corrective actions: Create and test a long-term solution to eliminate the root cause of the problem.
  • Implement and validate the permanent solution: Implement and validate the permanent solution’s effectiveness.
  • Prevent recurrence: Put in place measures to keep the problem from recurring.
  • Recognize and reward the team: Recognize and reward the team for its efforts.

Download the 8D Problem Solving Template

A3 Problem Solving Method:

The A3 problem solving technique is a visual, team-based problem-solving approach that is frequently used in Lean Six Sigma projects. The A3 report is a one-page document that clearly and concisely outlines the problem, root cause analysis, and proposed solution.

The A3 problem-solving procedure consists of the following steps:

  • Determine the issue: Define the issue clearly, including its impact on the customer.
  • Perform root cause analysis: Identify the underlying causes of the problem using root cause analysis techniques.
  • Create and implement a solution: Create and implement a solution that addresses the problem’s root cause.
  • Monitor and improve the solution: Keep an eye on the solution’s effectiveness and make any necessary changes.

Subsequently, in the Lean Six Sigma framework, the 8D and A3 problem solving methodologies are two popular approaches to problem solving. Both methodologies provide a structured, team-based problem-solving approach that guides individuals through a comprehensive and systematic process of identifying, analysing, and resolving problems in an effective and efficient manner.

Step 1 – Define the Problem

The definition of the problem is the first step in effective problem solving. This may appear to be a simple task, but it is actually quite difficult. This is because problems are frequently complex and multi-layered, making it easy to confuse symptoms with the underlying cause. To avoid this pitfall, it is critical to thoroughly understand the problem.

To begin, ask yourself some clarifying questions:

  • What exactly is the issue?
  • What are the problem’s symptoms or consequences?
  • Who or what is impacted by the issue?
  • When and where does the issue arise?

Answering these questions will assist you in determining the scope of the problem. However, simply describing the problem is not always sufficient; you must also identify the root cause. The root cause is the underlying cause of the problem and is usually the key to resolving it permanently.

Try asking “why” questions to find the root cause:

  • What causes the problem?
  • Why does it continue?
  • Why does it have the effects that it does?

By repeatedly asking “ why ,” you’ll eventually get to the bottom of the problem. This is an important step in the problem-solving process because it ensures that you’re dealing with the root cause rather than just the symptoms.

Once you have a firm grasp on the issue, it is time to divide it into smaller, more manageable chunks. This makes tackling the problem easier and reduces the risk of becoming overwhelmed. For example, if you’re attempting to solve a complex business problem, you might divide it into smaller components like market research, product development, and sales strategies.

To summarise step 1, defining the problem is an important first step in effective problem-solving. You will be able to identify the root cause and break it down into manageable parts if you take the time to thoroughly understand the problem. This will prepare you for the next step in the problem-solving process, which is gathering information and brainstorming ideas.

Step 2 – Gather Information and Brainstorm Ideas

Brainstorming - Learnleansigma

Gathering information and brainstorming ideas is the next step in effective problem solving. This entails researching the problem and relevant information, collaborating with others, and coming up with a variety of potential solutions. This increases your chances of finding the best solution to the problem.

Begin by researching the problem and relevant information. This could include reading articles, conducting surveys, or consulting with experts. The goal is to collect as much information as possible in order to better understand the problem and possible solutions.

Next, work with others to gather a variety of perspectives. Brainstorming with others can be an excellent way to come up with new and creative ideas. Encourage everyone to share their thoughts and ideas when working in a group, and make an effort to actively listen to what others have to say. Be open to new and unconventional ideas and resist the urge to dismiss them too quickly.

Finally, use brainstorming to generate a wide range of potential solutions. This is the place where you can let your imagination run wild. At this stage, don’t worry about the feasibility or practicality of the solutions; instead, focus on generating as many ideas as possible. Write down everything that comes to mind, no matter how ridiculous or unusual it may appear. This can be done individually or in groups.

Once you’ve compiled a list of potential solutions, it’s time to assess them and select the best one. This is the next step in the problem-solving process, which we’ll go over in greater detail in the following section.

Step 3 – Evaluate Options and Choose the Best Solution

Once you’ve compiled a list of potential solutions, it’s time to assess them and select the best one. This is the third step in effective problem solving, and it entails weighing the advantages and disadvantages of each solution, considering their feasibility and practicability, and selecting the solution that is most likely to solve the problem effectively.

To begin, weigh the advantages and disadvantages of each solution. This will assist you in determining the potential outcomes of each solution and deciding which is the best option. For example, a quick and easy solution may not be the most effective in the long run, whereas a more complex and time-consuming solution may be more effective in solving the problem in the long run.

Consider each solution’s feasibility and practicability. Consider the following:

  • Can the solution be implemented within the available resources, time, and budget?
  • What are the possible barriers to implementing the solution?
  • Is the solution feasible in today’s political, economic, and social environment?

You’ll be able to tell which solutions are likely to succeed and which aren’t by assessing their feasibility and practicability.

Finally, choose the solution that is most likely to effectively solve the problem. This solution should be based on the criteria you’ve established, such as the advantages and disadvantages of each solution, their feasibility and practicability, and your overall goals.

It is critical to remember that there is no one-size-fits-all solution to problems. What is effective for one person or situation may not be effective for another. This is why it is critical to consider a wide range of solutions and evaluate each one based on its ability to effectively solve the problem.

Step 4 – Implement and Monitor the Solution

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When you’ve decided on the best solution, it’s time to put it into action. The fourth and final step in effective problem solving is to put the solution into action, monitor its progress, and make any necessary adjustments.

To begin, implement the solution. This may entail delegating tasks, developing a strategy, and allocating resources. Ascertain that everyone involved understands their role and responsibilities in the solution’s implementation.

Next, keep an eye on the solution’s progress. This may entail scheduling regular check-ins, tracking metrics, and soliciting feedback from others. You will be able to identify any potential roadblocks and make any necessary adjustments in a timely manner if you monitor the progress of the solution.

Finally, make any necessary modifications to the solution. This could entail changing the solution, altering the plan of action, or delegating different tasks. Be willing to make changes if they will improve the solution or help it solve the problem more effectively.

It’s important to remember that problem solving is an iterative process, and there may be times when you need to start from scratch. This is especially true if the initial solution does not effectively solve the problem. In these situations, it’s critical to be adaptable and flexible and to keep trying new solutions until you find the one that works best.

To summarise, effective problem solving is a critical skill that can assist individuals and organisations in overcoming challenges and achieving their objectives. Effective problem solving consists of four key steps: defining the problem, generating potential solutions, evaluating alternatives and selecting the best solution, and implementing the solution.

You can increase your chances of success in problem solving by following these steps and considering factors such as the pros and cons of each solution, their feasibility and practicability, and making any necessary adjustments. Furthermore, keep in mind that problem solving is an iterative process, and there may be times when you need to go back to the beginning and restart. Maintain your adaptability and try new solutions until you find the one that works best for you.

  • Novick, L.R. and Bassok, M., 2005.  Problem Solving . Cambridge University Press.

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Daniel Croft

Hi im Daniel continuous improvement manager with a Black Belt in Lean Six Sigma and over 10 years of real-world experience across a range sectors, I have a passion for optimizing processes and creating a culture of efficiency. I wanted to create Learn Lean Siigma to be a platform dedicated to Lean Six Sigma and process improvement insights and provide all the guides, tools, techniques and templates I looked for in one place as someone new to the world of Lean Six Sigma and Continuous improvement.

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Better Brainstorming

  • Hal Gregersen

after brainstorming what is the next step in the problem solving process

Great innovators have long known that the secret to unlocking a better answer is to ask a better question. Applying that insight to brainstorming exercises can vastly improve the search for new ideas—especially when a team is feeling stuck. Brainstorming for questions, rather than answers, helps you avoid group dynamics that often stifle voices, and it lets you reframe problems in ways that spur breakthrough thinking.

After testing this approach with hundreds of organizations, MIT’s Hal Gregersen has developed it into a methodology: Start by selecting a problem that matters. Invite a small group to help you consider it, and in just two minutes describe it at a high level so that you don’t constrain the group’s thinking. Make it clear that people can contribute only questions and that no preambles or justifications are allowed. Then, set the clock for four minutes, and generate as many questions as you can in that time, aiming to produce at least 15. Afterward, study the questions generated, looking for those that challenge your assumptions and provide new angles on your problem. If you commit to actively pursuing at least one of these, chances are, you’ll break open a new pathway to unexpected solutions.

Focus on questions, not answers, for breakthrough insights.

The Problem

Great innovators have always known that the key to unlocking a better answer is to ask a better question—one that challenges deeply held assumptions. Yet most people don’t do that, even when brainstorming, because it doesn’t come naturally. As a result, they tend to feel stuck in their search for fresh ideas.

The Solution

By brainstorming for questions instead of answers, you can create a safe space for deeper exploration and more-powerful problem solving. This brief exercise in reframing—which helps you avoid destructive group dynamics and biases that can thwart breakthrough thinking—often reveals promising new angles and unexpected insights.

About 20 years ago I was leading a brainstorming session in one of my MBA classes, and it was like wading through oatmeal. We were talking about something that many organizations struggle with: how to build a culture of equality in a male-dominated environment. Though it was an issue the students cared about, they clearly felt uninspired by the ideas they were generating. After a lot of discussion, the energy level in the room was approaching nil. Glancing at the clock, I resolved to at least give us a starting point for the next session.

  • Hal Gregersen is a Senior Lecturer in Leadership and Innovation at the MIT Sloan School of Management , a globally recognized expert in navigating rapid change, and a Thinkers50 ranked management thinker. He is the author of Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life and the coauthor of The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators .

after brainstorming what is the next step in the problem solving process

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Problem-solving: Steps, strategies, and skills

after brainstorming what is the next step in the problem solving process

By Alyssa Zacharias

Your team hits a bump in the road with a new client: They’d like to add extra objectives to the scope without changing the schedule. The mood grows tense as everyone frets about how to rearrange their calendars. 

One team member suggests breaking down the new scope into small, more manageable parts. One by one, you divide each deliverable into new tasks and prioritize them based on the team's calendar and resources. You push back non-urgent tasks and delegate others to different teams. Slowly, all the pieces start to fit together. What seemed like an impossible challenge is now a series of connected dots. The meeting wraps up with a clear and actionable solution, and everyone gets to work. 

This hypothetical scenario might sound too good to be true, but it’s well within your reach. It’s the perfect example of how establishing problem-solving steps can set your team up for success. Let’s explore how to prepare your team for the next project’s hurdles. 

What’s problem-solving? 

Problem-solving is a strategy-driven approach that uses logical thinking, creativity, and collaboration to analyze obstacles and build actionable solutions to overcome them. Life rarely goes exactly to plan, and problem-solving skills remove barriers that stop your team from reaching objectives when things go awry. 

You and your team’s ability to embrace different approaches to solving problems marks the difference between staying ahead or behind the curve. But problem-solving isn’t a single skill. Good problem-solvers pull from a list of soft skills, such as analytical thinking, flexibility, and curiosity — which are among the top 10 most sought-after job skills .  

Bringing problem-solvers onto the team is just the start. Nurturing a supportive environment that encourages teamwork, leadership, and the ability to make mistakes is essential for innovative solutions to serious roadblocks. After all, healthy work environments encourage out-of-the-box thinking and accountability that spawn effective solutions.

Problem-solving process: 6 key steps 

Problem-solving starts with carefully dissecting an issue, evaluating all its parts, and then brainstorming an action plan to rise above the challenge. Whether you’re working independently or collaborating with a big team, following a standard procedure can make the process more productive. 

Here are six steps to solve problems and get your project back on track: 

1. Define the problem

The first step might sound obvious, but figuring out how to solve a problem starts with a clear definition. No matter how big or small the issue is, laying it out as clearly as possible guides the rest of the process, pushing your brainstorming, collaboration, and solutions down the right path. Plus, a succinct definition can help you foresee potential project management risks and build a risk register to avoid more challenging situations in the future.  

You can start by asking yourself a few basic questions to understand the depth and scope of the issue: 

Who does this problem involve? Who’s equipped with the knowledge and skills to solve this problem? 

What’s the root cause? What other problems does it cause?

Where did this problem take place?

When did the problem start? When does it need a resolution?

Why does it impact workflows? Why do you need to solve this problem now?

Once you’ve dissected the issue, write it down. Putting pen to paper forces you to think through the obstacle, and the result can serve as a reference point as you work toward the solution. 

Be careful not to leave any room for ambiguity in your problem statement by identifying the specific situation and timing. Rather than “I don’t have enough time to complete a project,” write a definition like “I need to complete an important project within three days, but I have three other tasks due on the same day, which collectively require 20 hours of work.” A detailed problem statement provides a crystal clear picture of the problem, helping you be more productive during brainstorming and implementation.

2. Brainstorm possible solutions

With your clearly defined problem in hand, it’s time to get creative. Effective brainstorming focuses on quantity rather than quality. The intention is to build diverse options without overanalyzing them — that’ll come later. 

Brainstorm as many potential solutions as possible, no matter how quirky or out-of-the-box. Aim to generate a list of 10–15 possible paths and encourage your mind to wander, moving away from obvious solutions to potentially innovative ones. 

3. Consider all your alternatives

It may be tempting to immediately discard unfamiliar ideas and embrace others within your comfort zone. But as long as an idea directly addresses your problem, give it the benefit of the doubt. 

Map out every idea, including relevant details like costs, step-by-step process, time frames, and the people involved. If the idea doesn't align with your needs or resources, toss it. Order the remaining alternatives by preference and evaluate their advantages and disadvantages. 

4. Agree on a solution

With all the information in front of you, it’s time to decide on the best course of action. Narrow down all your choices, seeking out efficiency and practicality. For complex problems and solutions, managers and colleagues experienced in crisis management can offer valuable insights. 

5. Take action

After choosing the best solution, it’s time to implement it. Track progress throughout the entire process to avoid unexpected delays and unwelcome surprises. And consider using an issue tracker to analyze unexpected bumps in the road and learn from them — just be sure to leave room in the plan to adapt to challenges when necessary. 

6. Evaluate the outcome

Analyzing the success of your solution encourages learning from failures and promotes future success. Evaluate the effectiveness of the chosen solution and decide if a different course of action may be necessary. You might ask yourself some of the following questions: 

Was the problem solved within the expected timeframe?

Were any resources overused or wasted?

What was learned during the problem-solving process? 

Were there any communication breakdowns or conflicts? 

Will a policy or organizational change help prevent this problem from occurring in the future?

You may find you need to simplify the process even further. Using your insights, focus on the solution instead of the problem. Staying flexible and open-minded will help you rise to the next challenge. 

Problem-solving example

To understand how you can apply the problem-solving steps above, let’s look at a common problem for product, IT, and development teams: apps that crash when updates are rolled out. 

To clearly define the problem, the team collects user feedback and crash reports to pinpoint specific scenarios where the app fails. They discover that crashes most often occur on devices using old versions of the operating system. With this clear problem definition, they align on where to focus their efforts. 

Together, they brainstorm several solutions, including rolling back the update, creating a solution specifically for older operating systems, or rolling out a marketing campaign to convince users to update. 

After debating all the alternatives, they decide to develop a patch. Although it’s not the most time-effective solution, it won’t alienate users by rolling back features or forcing them to update. They might also take on extra initiatives along the way, like making the app less resource-intensive to run smoothly on more devices. 

Throughout the implementation, the team monitors feedback. Crash reports decrease significantly, and positive reviews increase. After achieving the desired outcome, the team performs regular diagnostics to spot room for improvement and prevent future mishaps.

4 problem-solving strategies

Learning different strategies to identify and solve problems empowers you to stay flexible and resilient, even in the most challenging circumstances. Here are four common problem-solving strategies to try out: 

Trial and error: There’s rarely a single “right” answer to your problem. A trial-and-error approach (or A/B testing) encourages your team to experiment with solutions and identify the best one. Of course, this is only productive if you have the necessary time and resources.

Working backward: Using your imagination, visualize your problem solved. Now, work backward, retracing each step to your current place. Involve team leaders in this process and share ideas until you have a solid plan of action.

Use an old solution: You don’t always have to reinvent the wheel. Think about how you’ve solved similar issues in the past. If one of your old solutions works, use it again. 

Draw it out: Visualizing every part of a problem isn’t always easy. Using fishbone diagrams, concept maps, or flowcharts ensures you make connections and account for every last detail. Plus, a diagram will make the roadblock easier to understand when you address it with the rest of the team. But don’t tackle this work alone — the more heads you involve, the more perspectives you can draw upon. Someone else at the table will likely think of something you missed.

Problem-solving skills

Effective problem-solving means drawing upon several soft skills in your tool belt. Here are ten of the most valuable skills for overcoming obstacles:

Critical thinking

Adaptability

Collaboration

Effective communication 

Active listening

Persistence

Decision-making

Solve your next problem with Notion

Whether big or small, incorporating time-tested problem-solving steps to overcome challenges will help your team overcome future barriers to success. Try different techniques, like SWOT Analysis , to adapt to the next challenging situation swiftly and effectively. 

You can assist your problem-solving efforts with Notion templates for support task lists and reporting bugs . Plus, you can — and should — use Notion’s issue tracker to monitor the action plan you choose to put in place.

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10 Brainstorming Techniques for Developing New Ideas

after brainstorming what is the next step in the problem solving process

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Brainstorming is an essential practice for creative thinking and problem-solving. At its most basic, brainstorming simply means identifying a problem, and then coming up with as many fresh ideas as possible that may help solve that problem. In practice, however, brainstorming needs to be structured to be successful.

No matter which brainstorming method you try, be sure to keep these tips in mind:

  • Outline a problem or topic that needs further examination and group feedback for your brainstorming session.
  • Use a shared digital space to conduct your brainstorming . This not only makes brainstorming easier, but also ensures you don’t lose any ideas and have a document to refer to in the future.
  • Encourage quantity over quality . Participants can often get hung up on having the “best idea” but this often leads to creative blocks. Instead, focus on generating a high number of ideas first. Once you have a lot of ideas, you can start refining the best ones. However, if you have fewer ideas, you’ll have fewer options to choose from.
  • You don’t always need a facilitator, but having one can help to have somebody guide a group of people through the ideation process . If needed, assign a team leader or facilitator before the idea generation begins to keep track of time limits and record the most creative ideas.

10 brainstorming techniques for better idea generation

Question brainstorming.

Question brainstorming is a method where participants come up with as many questions about the problem as possible. In this activity, participants should only come up with questions, not answers. This method is great because it helps the group try to understand the problem completely without the pressure to have the single best solution.

How to try this technique:

  • Decide on the central topic or problem you want to brainstorm for.
  • Each group or individual then takes 10-15 minutes to write as many questions about the topic or problem they have without trying to come up with an answer to any of them.
  • After 10-15 minutes, the group gets back together to share, group, and prioritize the questions.
  • Go through the full list of questions and start answering each one to better understand the core topic or problem.
Need inspiration? Check out these 25 brainstorming questions for effective brainstorms .

Hybrid brainstorming

The best way to get the most out of your brainstorming efforts is to combine the best of async and real-time idea generation. This technique starts off with individual brainstorming and ends with a collaborative, group brainstorming session.

How to do it:

  • Chose the top 5 questions you want the brainstorming session to be based around.
  • Have each participant begin brainstorming in their own dedicated space.
  • Next, have everyone share their ideas so you have one central repository of all the ideas.
  • Go through each question and discuss any questions that arise.
  • Vote on the top ideas to focus on.
  • Turn the top ideas into action items and celebrate your successful ideation session.

The Conducting a Brainstorm template from Mural

Mind map brainstorming

Using the mind mapping brainstorming technique helps your team use the central focus of your project as a starting point, explore all the potential variables tied to that project, and build an understanding of how those variables relate to the main topic, as well as to one another.

  • Add a central topic or question to the center of the mind map.
  • Add branches and nodes based on secondary thoughts to the primary topic. 
  • Keep adding branches and nodes based on additional ideas until you have a satisfactory number of related ideas.

after brainstorming what is the next step in the problem solving process

Starbursting

The starbursting method involves asking a series of questions, typically using the 5 W's and 1 H (Who, What, Where, When, Why, and How) to explore the different aspects of the problem or topic. Starbursting is a divergent thinking approach focused on asking questions about the topic in order to generate a wide range of ideas.

How to run a starbursting exercise:

In Mural , Add six sticky notes around a central idea or problem and label them “Who,” “What,” “Where,” “When,” “Why,” and “How.” For each question, encourage participants to generate as many ideas as possible. Alternatively, you can conduct starbursting in Mural by creating a mind map.

after brainstorming what is the next step in the problem solving process

Once the ideas have been generated, the facilitator can use other ideation techniques to further refine the ideas and identify potential solutions to the problem. Try clustering similar ideas together, categorizing the ideas into different groups with tags, or prioritizing the ideas based on their potential impact or feasibility.

The 'crazy eights' brainstorming technique is a great way to explore a wide range of ideas by encouraging quantity and time-boxing every exercise for efficiency. Brainstorm 8 different solutions in just 8 minutes. Once you’re ready, you can review the ideas and agree on the most effective solution.

How to do a crazy 8s brainstorm:

  • Have each participant take a piece of paper (or use an online whiteboard ) and divide it into eight parts.
  • Sketch or detail eight ideas, spending one minute for each panel.
  • Have each participant share their own ideas.
  • Vote on the top ideas and turn them into actionable next steps.

The Crazy Eights Template by Mural

Round robin brainstorming

A round robin is a great way to encourage your team members to think critically about a problem or challenge, as well as build on one another's ideas. The format calls for dividing your team into small groups, and having each person pass their ideas along to the following teammate, who then offers counterpoints or further suggestions, helping identify potential weaknesses or spurring innovation within the session.

How to run a round robin:

  • Set the brainstorming topic or problem you’re looking to solve.
  • Divide your group or participants into four teams, or add more panels to accommodate more participants.
  • Have each group or participant write down a proposal and move to the next panel
  • Looking at what the other group or participant suggested, write down reasons why their proposal might fail then move to the next panel.
  • Based on the proposal and weaknesses, have each participant or group craft a final concept using the weaknesses as feedback.

An image of the MURAL Round Robin template

Looking for more instruction? Check out our complete guide on round robin brainstorming with a walkthrough, tips, and variations of the round robin method.

6-3-5 brainwriting

6-3-5 brainwriting is a group brainstorming method that involves creating a lot of ideas and building on the ideas of the other participants to give a total of 108 ideas in a short amount of time.

To run this exercise, you'll need 6 participants to create 3 ideas each within 5 minutes. Run this exercise for 6 rounds for a quick, half-hour brainstorming exercise.

  • Have each participant select one panel and begin writing ideas related to the topic or problem statement on the first row of sticky notes.
  • After five minutes, participants move to a different panel and do another round of ideation, using the previous row of ideas for inspiration.
  • Run four more rounds of this exercise, or stop when you have enough ideas.
  • Cluster and vote on the winning ideas with your team.

The 6-3-5 Template from Mural

Brainwriting can be a marked improvment over more conventional brainstorming methods. In addition to reducing the pressure to openly share ideas that might be a bit "out there," brainwriting can help reduce participation inequity and prevent groupthink. Learn more in Mural's guide to brainwriting .

Reverse brainstorming

Reverse brainstorming involves looking at a problem from a different angle for generating ideas. Instead of asking, "What can we do to solve this problem?" the goal becomes, "How can we create this problem or make it worse?"

By focusing on the opposite of the problem or goal, team members can uncover new insights and approaches that they may not have considered otherwise. Once the "reverse" ideas have been generated, participants can then work to flip them around and find ways to turn them into positive solutions.

How to run a reverse brainstorm

  • Draft a problem statement or starting topic for your team to brainstorm on
  • Instead of posing the question: “How can we fix this?” ask “How can we make this problem worse?
  • Participants will instead find more root causes driving the problem that you can start to address and dig deeper into
  • Review and prioritize the ideas by severity or impact

Silent circuit

The silent circuit is a quiet brainstorming activity helps groups ideate across multiple topics while still being inclusive for quieter participants. This method is great for large groups, hybrid teams, and teams with introverts. This method is also great for getting different points of view.

How to run a silent circuit:

  • Write "how might we" questions or a different prompt at the top of each brainstorming section.
  • Set a timer and encourage participants to pan around the canvas and silently add as many ideas on sticky notes as they can under each prompt.
  • When time is up, participants return to their original question and share all the ideas for each category.
  • Review the questions and create action items for the best ideas.

The Silent Circuit Template from Mural

Brain-netting

Brain-netting is a traditional brainstorming session conducted online. Online brainstorming isn’t a new concept, but recent shifts in remote work and collaboration tools have made this a much more common exercise. The main benefit of a brain-net is that it can be done asynchronously, meaning collaborators don’t have to. 

Brain-netting is more common among remote teams, where asynchronous communication and video calls are the norm. However, any team can leverage brain-netting to take a brainstorming activity online, generate innovative ideas, and get the creative juices flowing.

How to run a brain-netting exercise:

  • Kickoff the session and warm-up your team with a virtual icebreaker that can be done asynchronously
  • Add a problem statement or define a topic to ideate over
  • Brainstorm together or set a deadline for when team members should have added their ideas to the brainstorming platform 
  • Synthesize the ideas together, or summarize them and share the common themes
  • Prioritize the ideas, pick a winner, and/or define next steps
Related: How to Facilitate a Brainstorming Session

Why brainstorming is essential for innovation

Brainstorming fosters creative thinking.

If you’re facing a difficult problem, brainstorming can help you to generate potential solutions that you might not have thought of otherwise. The free-flowing nature of brainstorming is meant to encourage exploration and a diversity of ideas — even those suggestions that seem tangential or unrelated at first may wind up forming the basis for effective solutions later on, or as inspiration for new products or features.

Brainstorming puts your best ideas in one place

Brainstorming helps you to organize your team's thoughts and feedback on any project. By structuring your brainstorming sessions so that everyone is engaged and all ideas are recorded, you can later organize your feedback by theme , using tools like tags for sticky notes and filtering. This can help you to better assess which ideas are worth pursuing and which ones are not, and begin to quickly and easily outline actionable next steps.

Types of brainstorming

There are three main types of brainstorming. Each approach has advantages and disadvantages, though hybrid brainstorming (enabled by platforms like Mural) mitigates the issues of by synchronous and async brainstorming.

Asynchronous brainstorming

Individuals are presented with a question or topic to consider on their own. Later, team members contribute their ideas to a shared document for further discussion and organization. The main advantage with asynchronous brainstorming is that it inherently avoids issues like groupthink since each individual completes the exercise independently.

Synchronous brainstorming

A team gathers together to brainstorm in a meeting, with everyone sharing ideas and grouping suggestions by theme. The main advantage of synchronous brainstorming is that it allows your team to build on one another's ideas in real time, making your session potentially more productive and speeding up innovation.

A hybrid approach to brainstorming combines elements of both asynchronous and synchronous ideation. By establishing a basis of psychological safety, as well as taking advantage of modern, cloud-based collaboration tools and features built to avoid groupthink, it's really possible to get the best of both worlds.

Tips for productive brainstorming

Establish an environment of psychological safety.

One of the most important elements in unlocking effective brainstorming is establishing a culture and environment of psychological safety . A brainstorming session should be one where everyone feels comfortable contributing without self-editing — in this phase, ideation shouldn't be interrupted by critiques or pushback. It's simply about collecting as many ideas and different perspectives as possible.

Psychological safety also means you are less likely to be impeded by groupthink — if the brainstorming session is characterized by a wide array of ideas and even constructive disagreement, you will have a much better basis upon which to formulate potential solutions than if everyone agrees or one line of thinking dominates your discussion.

Use private brainstorming within the context of a group meeting

To achieve this, you'll need to make people feel safe to share what they may think are outlandish or controversial ideas, which can be difficult to achieve. If you're not sure how best to begin, tools like Private Mode when using Mural can help you avoid groupthink by hiding the feedback that others are providing. Alternatively, when using a shared digital space like Mural, asynchronous brainstorming is also a viable solution — this allows people to reflect on their own, and bring their unique perspectives without outside influence into the meeting at a later date for discussion and organization.

Related: 7 Key Rules for Brainstorming

Follow-up after the brainstorming session

Brainstorming ideas is only the first step. After the brainstorming session is over, the team moves into the implementation phase. Be sure to define next steps and the roles of each team member so everyone understands the workflow and what’s expected of them. By following up, you ensure that the ideas you captured don’t get forgotten and a solution can be implemented.

Define a strategic goal for your brainstorming meeting

Once you've established the approach for your brainstorm, it helps to give greater context to your ideation by defining an overarching, strategic goal. Are you at the very outset of a problem with a lot of variables, and trying to better understand how they relate to one another? Is the purpose of your meeting to discover new ways to improve user experience for a given product or feature? Each use case requires a different basic framework for your brainstorming meeting.

Use these techniques to run better brainstorming sessions

Brainstorming is an essential part of the innovation process, but it can be difficult to come up with new ideas if you’re not sure where to start. The techniques we’ve outlined in this post should help you structure your brainstorming sessions in a way that makes them more effective and helps you produce actionable insights and takeaways.

If you want to make your brainstorming sessions even more productive, using a shared digital space like Mural not only unlocks visual thinking and online collaboration, but also builds in strategies to combat issues with groupthink and allows for hybrid brainstorming sessions that combine the best of asynchronous and real-time meetings.

Mural offers a host of brainstorming templates to kickstart more effective and meaningful (not to mention fun) sessions. Get started today with a Free Forever plan , and invite unlimited guests so you can build the next great idea together with your whole team.

Bryan Kitch

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  1. The 5 Steps of Problem Solving

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  2. What is brainstorm? The process of brainstorming

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  3. Techniques for Effective Brainstorming Process

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  4. Problem Solving Infographic 10 Steps Stock Vector

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  5. Problem solving infographic 10 steps concept Vector Image

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  6. Effective Brainstorming Sessions

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COMMENTS

  1. What Comes After Brainstorming | Creately

    In this post, we’ll explore the key steps that come after brainstorming – the phase where ideas are refined, prioritized, and transformed into actionable plans. What to Do After Brainstorming. Idea Evaluation. Prioritization. Grouping and Categorization. Detailed Exploration.

  2. What to do After a Brainstorming Session | Lucidspark

    Knowing what to do after a brainstorming session is often more important than getting together to ideate in the first place. So, what is the next step after brainstorming? If you want to turn a brainstorm into workable ideas, here are some great ways to get started. Agree on how to rank, prioritize, or categorize ideas

  3. 6 Steps Your Team Can Take for an Effective Brainstorming Process

    Use the following steps to help build your team's next brainstorming process: 1. Create the environment. For group brainstorming, try to limit yourself to under 10 participants. You want to ensure everyone has a chance to participate in discussions.

  4. Brainstorming - Generating Many Radical, Creative Ideas

    The Next Step – Taking Action in Brainstorming Sessions. After your individual or group brainstorming session, you'll have a lot of ideas. Although it might seem hard to sort through these ideas to find the best ones, analyzing these ideas is an important next step, and you can use several tools to do this.

  5. Guide: Problem Solving - Learn Lean Sigma

    At its core, problem-solving serves as a bridge from the current situation to a desired outcome, requiring not only the recognition of an existing gap but also the precise definition and thorough analysis of the problem to find viable solutions. What is Problem Solving?

  6. The Art of Effective Problem Solving: A Step-by-Step Guide

    Gathering information and brainstorming ideas is the next step in effective problem solving. This entails researching the problem and relevant information, collaborating with others, and coming up with a variety of potential solutions.

  7. Better Brainstorming - Harvard Business Review

    Brainstorming for questions, rather than answers, helps you avoid group dynamics that often stifle voices, and it lets you reframe problems in ways that spur breakthrough thinking. After testing...

  8. Problem-solving: Steps, strategies, and skills - Notion

    Here are six steps to solve problems and get your project back on track: 1. Define the problem. The first step might sound obvious, but figuring out how to solve a problem starts with a clear definition.

  9. What is brainstorming? Definition, guide, and methods | Mural

    Brainstorming is a method for producing ideas and solving problems by tapping into creative thinking. Brainstorming usually takes place in an informal, relaxed environment, where participants are encouraged to share their thoughts freely, build upon the ideas of others, and explore a wide range of possibilities.

  10. 10 Brainstorming Techniques for Developing New Ideas | Mural

    Need inspiration? Check out these 25 brainstorming questions for effective brainstorms. Hybrid brainstorming. The best way to get the most out of your brainstorming efforts is to combine the best of async and real-time idea generation.