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How to Make a Presentation: A Guide for Memorable Presentations

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

• The Importance of a good PowerPoint presentation
• Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

• Define the storyline
• Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

• How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

• Selecting a PowerPoint template
• Add or delete slides in PowerPoint
• Adding images to slide templates
• Adding notes to your slides
• Adding animations to your slides
• Adding transitions to your slides
• Adding audio narration to your slides
• Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

• Live crowd: A presentation in which the average number of spectators exceeds 100 people. 
• Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
• Private event: A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
• Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
• Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
• Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

• Better information retention by the audience, thanks to visual cues.
• Improves the audience’s focus.
• Easy to create powerful graphics.
• Templates are editable, meaning you can repurpose the original designs to meet your standards.
• Saves time to create presentations thanks to its user-friendly UI.
• Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

• Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
• A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
• Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

• Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
• Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
• Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective presentation.

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

• The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
• The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

• If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
• You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
• Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation, if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

• Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
• Rehearse your presentation one time, tracking how much time it takes to perform the presentation.
• If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
• For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
• The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

• Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
• Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
• Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
• A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

• Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
• Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
• An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
• If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

• Including large chunks of text on a single slide.
• Using intense background colors that make it difficult to understand the contents of the slide.
• Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

• Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
• Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
• Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

• Asking rhetorical questions – better if a series of them on the topic to discuss.
• Using catchy phrases.
• Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
• Historical event referencing.
• Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
• Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
• Add the comedy element – NB: be careful not to overdo it.
• Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
• Tell a story.
• Spark curiosity.
• Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

• Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
• Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
• Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

• Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
• Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
• Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

• Speed up the presentation design process.
• Reusable designs, ready for any situation.
• Helps to present data in an understandable format.
• Complex design decisions are made for users.
• Color pairing and font pairing are done for users.
• Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

• We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
• It can hinder creativity.
• Not every presentation template for PowerPoint is suitable for any topic.
• A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

• Select the object/text you desire to animate.
• Go to Animations in the Ribbon and select Add Animation .
• You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

• Select the slide you want to add the transition effect.
• Go to Transitions in the Ribbon, and choose a transition.
• If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
• Click on Preview to visualize the effect.
• To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

• Yellow and green
• Brown and orange
• Red and green
• Neon colors combined
• Purple and yellow
• Red and purple
• Black and navy
• Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

• Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
• If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
• On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
• Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

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Business Presentations, Presentation, Presentation Approaches Filed under Business , Presentation Ideas

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

6 presentation skills and how to improve them, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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• 21 Helpful Tips For Remarkable and Outstanding Presentation Skills

By Paola Pascual on August 16, 2021

Giving presentations at work is much more than communicating your ideas effectively. It’s also about making a lasting impression on your audience and opening up new opportunities for professional development.  Improve your presentation skills with these essential tips, making your next talk memorable. Discover how to prepare your presentation effectively, what your message should include and what to avoid, how to connect with your audience, and how to create compelling slides.

How can I prepare my presentation and boost my confidence?

Good presentations skills are key to delivering a successful presentation. The following tips will help you prepare your presentation and boost your confidence. Remember to also learn how to start your presentation strong and end with a powerful conclusion .

1) Prepare and practice for a perfect presentation

There’s no better recipe for a confidence boost than to be prepared . Practice your presentation until it becomes a part of you and you don’t even have to make a big effort to do i t. This is also known as muscle memory , and it’s acquired as a result of frequent repetition. During this phase, make sure you’re in control of the following aspects: you’re not speaking too fast (or too slow), you’re able to explain things clearly , there’s eye contact with your audience, and your message makes sense when you deliver it.

2) Arrive early

Get there a few minutes before your presentation starts and allow yourself to settle in before you start. Have a look at your notes one more time and make sure you have all the important information at your fingertips. If you are delivering a presentation online, log in a few minutes early to make sure it all works properly.

3) Adjust to your environment

If you arrive early, explore the room, and check the lighting, noise, and all the tools you might need, like a projector or a microphone. You also need to feel comfortable in your clothes; wear something that feels good and allows you to be yourself. Every element plays a role, and the more aware you are of this, the more effective your talk will be as a whole.

4) Remember to smile

Smiling shows confidence, but not only that –it also releases endorphins, which make you feel good and will calm your anxiety. Smiling will help you feel more relaxed and prepared to speak in front of an audience. Just don’t overdo it. Make it look natural!

5) Silence is gold! Work on your pauses

We tend to speed up when we’re nervous. This makes us look unprepared and it is more difficult for our listeners to understand and remember our message. Give them some time to process your words. Take a deep breath, slow down, and use pauses to take control again, emphasize a point, and create some tension for a dramatic effect. Pro tip! Have a glass of water around and take a sip every now and then. This is a less awkward way of making a pause during a presentation.

6) Don’t be boring

You might be giving lots of useful information, but if your delivery bombs, so will your presentation. You don’t have to become a stand-up comedian to give a good presentation but keep y our audience on the edge of their seats by including a few jokes, adding funny GIFs, or using attractive images to your slides. Also, remember to include transition phrases in your presentations  to help your audience stay engaged and understand the flow of your presentation.

7) Leverage your voice

It might be the most amazing information ever, but if you deliver it with a monotonous voice, it’s not going to sound interesting. Julian Treasure explains it very well in his TED Talk  How to speak so that people want to listen – here are the main takeaways:

• Lower, deeper voices are associated with power and authority.
• We prefer rich, smooth, and warm voices
• Avoid monotony and vary your intonation
• Do not finish your statements with the intonation of a question
• Control your pace: speaking quickly can show excitement, while you can use slow speech to emphasize
• Notice how people will really pay attention by getting very quiet, and very loud voices will most likely startle your audience

8) Divide your presentation into sets of 10 minutes

We get bored easily , and for a large number of reasons, but some of the main causes of boredom are monotony, lack of flow, and need for novelty, so after 10 minutes it is likely that you start losing your audience. But don’t you worry! There are ways to re-engage them: reset your talk every ten minutes, tell a story, ask questions, ask your listeners to explain something, show them a new tool… In short, make them be part of the show and break monotony every ten minutes.

How can I keep the audience engaged?

‘Adapt the message to your audience’ is one of the most popular tips when it comes to presentation skills. But what does that even mean? Check out these easy tips that will help you engage your audience.

9) Make your audience your best ally

Get your listeners on your side and they will become your best ally. Speak from the heart , be honest, and make them believe in you. Even if you know your presentation script by heart, it’s important not to sound like you learned i t; make it sound like you’re telling an interesting story to a friend.

10) Make them feel like they know you

Sympathy goes a long way. Avoid lengthy and uninteresting introductions; weave personal stories into your slides and make them feel like they know you. Building this connection is an art, though, since it’s easy to get a few eye-rolls if you go too far. Tell them a short story or anecdote about yourself that arouses curiosity or interest, and you will feel the difference.

11) But make it about them

Public speaking is not about you. Find out what your audience knows and what they need to know, and use this information to craft the perfect presentation. Use the data they already have to build rapport and the information that they don’t have yet to give them something new and keep your audience interested .

12) Actively engage your audience

Boost your audience’s engagement by asking them what they think; consider starting with a poll or a survey. Don’t be put off by unexpected questions – instead, see them as an opportunity to give your audience what they want.

What should I include in my presentation?

13) KISS –Keep it short and simple!

Start by writing down what you think you need to present. Then, filter out unnecessary information. This includes information that your audience already knows, irrelevant details and facts that you can easily share by email.

When in doubt, leave it out. Applies to writing, speaking, purchasing, gossiping. #presentations #communication pic.twitter.com/NEALvrMfpY — Dianna Booher (@diannabooher) August 31, 2018

14) Make it easy

During a presentation, kee p your information as simple and accessible as possible. Don’t dumb it down, but keep your sentences clear and not too complicated. Use comparisons, pictures, and explanations to avoid losing their attention.

15) Make an unexpected opening

As you utter “Good afternoon, today I am going to talk about the improvements in the system”, your audience will most likely be heading out the door, at least mentally.

When we are on a plane, we tend not to listen to flight attendants because we know they’re probably not going to tell us anything new or interesting. Avoid this effect with your audience by giving them a story, a shocking figure, or an example, something that engages their brains. Remember that the beginning of your presentation will set the tone for the rest of your speech. Here are some ideas for an excellent, effective opening:

• Spin a remarkable story
• Ask questions
• Show them a shocking figure or statistic
• Tell them a fun fact
• Stimulate curiosity
• Contradict expectations
• Use a quote (please, don’t pick a cheesy one)
• Make a bold claim

16) Place your bottom line at the beginning

How will your ideas help your audience? Tell them early and often. Don’t keep your listeners trying to guess your conclusion until the end of your presentation . Use the inverted pyramid, and instead of making them wait, tell them what they’re there for. As soon as they know how you’re about to make their lives easier, you’ll have them in your pocket.

17) Make people want to write something down

What are the main takeaways? Give them tools they didn’t know about, shortcuts, new concepts, mind-blowing facts, or stats. Make sure they understand how they can use your ideas to their advantage. Highlight the problems and provide clear instructions on how to fix them.

How can I design better presentation slides?

The next tips will help you design presentation slides that grab attention and help you bring your message across.

18) Cut down on bullet points

Your audience will listen to you or read the content, but won’t do both! Do you also agree that bullet points shouldn’t be a thing anymore but don’t know how to do it instead? Are you trying to quit bullet points but you’re still caught in the trap? Here are some stylish alternatives:

• Use images with keywords
• Add one point pe r slide
• Replace text with icons
• Take advantage of flowcharts and tables
• Make the text look like a quote with speech bubbles

19) Use more images than text

We are incredible at remembering pictures . Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. You can say as much, if not more, with images than with text in a presentation. It doesn’t mean you should get rid of all text entirely, but get them to pay more attention by relying more on your voice and those photos.

20) Ask somebody to proofread your slides

There’s nothing worse than standing on stage by a slide with grammatical or spelling errors. Not only does it make you look unprofessional but it is also very distracting for everyone who notices. Ask a colleague or a friend to proofread your deck and make sure it doesn’t contain any errors.

21) Add easily-quotable catchphrases

Make it easy for them to tweet what you’re saying. Don’t be scared of your audience pulling out their phones, and add your Twitter details to your slides. Make sure you build these catchphrases into your presentations. Can they easily become a tweet or a meme? Don’t make your audience do it for you. Remember that your slides should include the kind of thing people would like to share. For this, the conference hashtag will boost your reach! 

22) End with an “Oh, and one more thing” moment [Bonus tip]

Did I say 21 tips? Well, I meant 22. Steve Jobs’s presentations often ended with “one more thing”, and this was often what people remembered long after his presentations were over. The “one more thing moment” adds an unexpected aspect, a twist in the end –something all the people will talk about for the rest of the conference.

Looking for more ways to improve your business English?

Continue improving your communication skills for professional situations with our  free resources . If you are serious about improving your business English skills,  get in touch with Talaera . We will help you take your professional English communication skills to the next level.

For any additional information or questions, you can also reach out at  [email protected] . Stay in the loop with events, offers, and business English resources:  Subscribe to our newsletter .

More resources on presentation skills:

• 101 Must-Know Transition Phrases for Engaging Presentations Online
• How To Start a Presentation: Follow These 4 Easy Steps
• How To Bring Across Your Main Idea In A Presentation Effectively
• 5 Effective Strategies To End A Presentation
• 6 Public Speaking Tricks To Captivate Your Audience
• How To Do Effective Business Storytelling According To Former Prosecutor
• 8 Little Changes That’ll Make A Big Difference With Your Presentations
• 3 Quick Public Speaking Tips For Your Next Presentation
• Your Body Language May Shape Who You Are [TED Talk Lesson]

[Note: This article was originally published on Sep 7, 2018]

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14 Must-Know Presentation Tips for a Killer Presentation [in 2023]

Guru - November 8, 2022 - Leave your thoughts. 18 min read

We're all familiar with the old adage: "A good presentation is like a great conversation."

What makes a presentation great?

Is it a compelling story? Or a good connection with your audience? Or is it about an eloquent delivery by the presenter?

The truth is, there is no “one-size-fits-all solution” for creating great presentations. Every presentation is different, and every audience is different.

When you’re tasked with delivering a presentation, you want to ensure it goes off without a hitch. We all know how important it is for the audience to remember and understand the content.

So if you’re wondering how to make a killer presentation that will stand out and stay in people’s minds for a long time, you’ve come to the right place!

In this article, we have addressed the most frequently asked questions about presentations.

We have also compiled a list of great presentation tips to improve your deck designs, presentation best practices, and effective ways to communicate the subject to your audience.

Here’s what the article covers,

What makes a good presentation?

• 14 Must-Know Presentation Tips to give a killer presentation

What are the difficulties in making a presentation?

Spellbound your audience with these presentation tips.

When we think about presentations, we often think about the content itself. We imagine a long list of facts or figures, a well-rehearsed script, and a PowerPoint slide deck.

But what makes a good presentation? What makes it memorable, engaging, and valuable?

These are questions that any presenter should be asking themselves.

Here are the four characteristics of a good presentation:

• A good presentation makes you want to take action.
• It helps your audience engage and be interested in what you have to say. It educates and entertains at the same time.
• It puts forth information in a way that makes it easy for them to understand and process without overwhelming them.
• If you're one of those people who's always thinking, "What can I add to my own presentation?”

Well, we've compiled some best presentation tips for you that will help make your next presentation memorable—and, more importantly, help you do what you came here to do: share information with the world.

So read on to find out.

14 Must Know Presentation Tips for a killer presentation [in 2023]

Ever felt like you're struggling to make a presentation on time? Worried about how good your presentation will turn out? We have all been there.

This is why we have put together a list of great presentation tips that can make your next presentation a breeze, and we hope it helps!

Here are some tips to help you create a great presentation:

• Do proper homework on the subject
• Have a strong opening
• Follow a presentation structure
• Have a Hook!
• Tell an engaging story
• Use visual elements
• Keep it short
• Add a touch of humor
• Have a parking lot for questions
• Learn to empathize with the audience
• Keep it interactive with Call-to-action
• Incorporate Data when required
• Use Hashtags in your presentation
• Try out unique presentation templates

Tip 1 - Do proper homework on the subject

Whenever a topic is assigned to you for a presentation, it goes without saying that you understand the topic correctly.

You must do proper homework and research on the subject to ensure you know what you're talking about.

Reading articles and books, or even watching videos or podcasts, will help you understand the topic and how the presentation should be structured.

Also, if you need more background information on the topic, don't be afraid to ask for help from other people—you might find that they know more than you think!

Take notes while learning about the topic. This will help you remember key points.

Then, read your notes before you present and practice saying them aloud (this will help with timing and pronunciation).

Use a timer; this helps keep track of how long you take to say things while also keeping yourself from getting too nervous.

Do some fundamental research on your audience and their expectations about your presentation.

For instance, If they're business executives, they might be looking for intellectual information and numbers. Or, If they're a general audience, they may want more details about how your product works or how it can benefit them.

You'll be surprised how much more effective your presentation will be when you know,

Everything about the topic How crucial it is for the audience, and What the audience expects from the presentation

So only present a topic after doing loads of essential research!

Tip 2 - Have a strong opening

An excellent way to ensure that your presentation is successful is by having a solid opening. Plan the intro slides ahead so that you can set the right tone for the pitch.

Have a strong opening statement that tells your audience who they are listening to, why they're here, what they will hear from you, and anything else you want them to know!

Doing so will help keep your audience engaged and interested in what you have to say.

Be prepared for questions from your audience before you start speaking. It is not necessary that the audience must wait till the end to ask questions.

Being prepared will help you answer them well and present yourself as an expert in the field.

Tip 3 - Follow a presentation structure

The first thing you should do is decide on a structure for your presentation. This will help you ensure that you cover all essential topics and leave no gaps in what you say.

The most successful presentations start with a strong introduction, followed by a clear and concise main body, and ending with a proper sign-off.

The body presents the study's research, findings, and conclusions in an organized and engaging way.

The final section/sign-off should close with any additional information or recommendations. Not just that, it must also give the audience space to ask questions related to the presentation.

Each section can have about two or three minutes of content. This would help structure the presentation concisely and make sure to include all important information.

Use transitions between slides that move from one topic to another, rather than just jumping from one slide to another in one continuous flow.

This makes your content more manageable for your audience to follow and gives them more time to digest what they're seeing before moving on to the next thing!

Hence, remember this effective presentation tip - follow a proper structure!

Tip 4 - Have a Hook!

When you're delivering a presentation, keeping your audience's attention is essential.

But how do you make learning a little more fun? What are the best presenting tips and tricks?

Well, one way is by making sure that your presentation has a hook.

A hook can be anything from an element of surprise (like an announcement that will keep them anticipated till the end) to something unexpected (a discount!).

This will help to keep your audience engaged because they won't feel like they're reading through a textbook or manual - they'll feel like they're getting involved in your story.

Ideally, hooks are placed at the start of the presentation. It's the part that acts as a surprise for the audience, keeping them engaged and excited, and would help retain the audience's attention.

However, remember that the fewer distractions in your presentation, the easier it will be for them to see how amazing it is!

Tip 5 - Tell an engaging story

When you're creating a presentation, it’s a thumb rule to make sure your slide decks are memorable and engaging throughout.

One of the best ways to do this is by telling a story—whether that's a story about your business, your life, or anything else related to the subject.

Telling a story is the key to creating an excellent presentation.

Your audience will be more interested if they can relate to what's on your slides. So tell them a story that connects with their lives and work experiences - it may be a funny anecdote or a relatable work prank!

Let's say you're talking about how to create a product. You can start by showing an image or a video of the product. You can develop the flow by telling the product story and how it has grown through the years.

That way, your audience gets to see both sides of the coin: what this product does and how it was made.

The more details you include in your presentation, the better it will be for viewers—not only because they'll get more information but because they'll also have more context for what they see on screen.

Hence, remember to carve your presentation with a well-practiced, engaging story.

Tip 6 - Use visual elements

People love visual aids—they help them remember things better than words alone!

When you're presenting a product or service, you have to look at it from all angles—from the customer's point of view, the provider's point of view, and your own.

It's essential to keep in mind that your presentation must build a connection with the audience. You must consider the audience’s needs and how you can meet them. The best way to bring that connection is not just through words but to incorporate visual proofs in your slide decks.

But the visual elements used must be relevant to the topic at hand.

For example, if your company is doing something great for the community, show pictures of people smiling in joy from being around you!

If you're talking about how much money you've made over the years as an entrepreneur, add pictures of dollar signs!

Finally, make sure that everything in your presentation flows together nicely.

For example, if visual element parts don't match, then consider breaking them up into two separate slides or changing how things are laid out so it doesn't feel so jarring when someone views it.

Use quality screenshots and images that are relevant to the topic at hand. This is especially important when you're speaking in front of an audience who may need to become more familiar with your product or service.

If possible, use photos or videos of people who might be familiar with your topic—people who will help convey your message more effectively than just text alone.

You don't have to go all out on the graphics, but if you can, try to use high-quality images that are easy to understand.

With online presentation makers like Animaker Deck, you get access to the stock images library; you can pick and add high-quality images for your slide decks with a simple click now!

Also, the best part is you can upload screenshots and brand images directly into the app and use them in the presentation.

Tip 7 - Keep it short

Ever wonder why some presentations are so dull? It's because they're dragging!

A good presentation should be at most 20 minutes at maximum and be structured so that even a first-time viewer can easily understand the information conveyed.

Ensure your audience knows what to expect from you and your content. Refrain from crossing the line of being boring or boringly informative. Your audience should never feel like they're being lectured.

One key business presentation tip is to convey the message to the audience most memorably and engagingly possible.

It is really in the hands of the presenter to steer the audience’s attention throughout the presentation without giving too many dull moments.

The shorter, the better. Keep your slides concise, and avoid falling into the trap of talking about things that have nothing to do with your actual point.

Tip 8 - Add a touch of humor

If you're trying to create an awesome presentation, you can do a few things to ensure it's easy on the eyes and makes people want to engage.

One of the best methods for communicating the message in a light-hearted manner and making your presentation stand out is through humor.

Try to avoid text-heavy slides! You can use witty remarks, analogies, drawings, personal anecdotes, or even memes that suit current trends.

When you tell about something that has happened to you, people may be able to associate with it even more if the story is humorous.

This way, you can easily withhold the audience’s attention through the presentation.

Tip 9 - Have a parking lot for questions

When you're creating a presentation, it's important to keep the audience engaged and excited about what's coming up next. Therefore, it is very necessary to make the presentation a two-way street.

A good way to do this is by asking questions during your presentation and allowing them to answer. This helps keep the audience interested in what they're learning and makes them feel like they're part of the conversation.

The audience should be engaged throughout the presentation and allowed to ask questions to the presenter.

However, it is also vital to ensure that the flow of the presentation is not disrupted by the bombardment of questions in the middle of the presentation.

To tackle this, the presenter can introduce a “parking lot” in their presentation.

So when the audience asks a question about a particular section in the presentation, the presenter can choose to park similar questions together and answer them all together at the end of the presentation.

This way, the presentation’s flow is not affected, and even the audience will get their questions answered.

This is an important skill to be imbibed by every presenter to ensure the audience feels comfortable and gains a good experience from the presentation.

Tip 10 - Learn to empathize with the audience

One of the most important things to remember when creating a presentation is that you are trying to connect with your audience.

Learn to empathize with the audience. You'll want to understand what they're seeing, feeling, and thinking so that you can communicate your message in a way that resonates with them.

By understanding their needs, you can create a more meaningful presentation that will resonate with them. Try to put yourself in their shoes and imagine how they think about this topic.

Are they excited? Are they bored? What are they hoping for? What do they want to see from you?

Know your audience's needs!

It would help if you talked to people with similar backgrounds as your audience and how they would like to be educated on the topic.

Before you start creating content for your presentation, think about who you're speaking to and what they need from you.

When you do this, you will not only speak more clearly, but you'll also be able to connect with them emotionally, making your message stick.

Tip 11 - Keep it interactive with Call-to-action

Have you ever been in a presentation where the speaker makes it look like a one-way conversation? It's not an intentional act of rudeness—the speaker is just trying to get their point across.

But for the audience, it might be very disappointing!

The solution? Keep your presentation interactive with call-to-action buttons that let your audience help move things along.

When something important is being discussed, ask them to take action by clicking on one of the buttons that appear on the screen.

Include a call-to-action that tells your audience what they should do next (like sign up for my newsletter!) or take action on what you've just told them (like buy my product!).

So include call-to-action buttons wherever necessary, so viewers feel like they're partaking in something meaningful rather than just watching someone talk for hours on end!

But one thing, don’t go overboard on those CTAs either. Too many CTAs can be bugging.

Tip 12 - Incorporate Data when required

Creating a presentation is a complicated task, but it's also incredibly important that you need to be able to convey information clearly and effectively.

That's where data comes in!

Data can help you make your point by giving context and supporting the main points of your argument.

Incorporate data when required to present information to the audience quickly. This will make your audience understand what you're talking about more efficiently and allow them to consume the information in a way that makes sense to them.

Use real-life examples and statistics whenever possible because people love those!

With an online presentation maker like Animaker Deck, you get access to the property section, where you can search and add charts, graphs, icons, and other properties directly into your slide decks with just a few clicks.

For example, if you're presenting an overview of how your company's business model works, include graphs or charts that show how the different parts of the model work together so that people who aren't familiar with it can follow along easily.

Or, if you're talking about something more complex, like an industry trend, use graphs or charts to illustrate key points about it, such as growth rates for specific industries over time or changes in consumer demand based on demographics.

You can also use numbers and percentages in charts when comparing different items or events.

Tip 13 - Use Hashtags in your presentation

It’s the era of social media. People are likely tweeting, emailing, or running their entire little business on their phones and sharing every life update on the internet while still doing other chores.

When used correctly, hashtags can: Persuade attendees to share your event on social media, give participants a way to continue the conversation online, and permit you to review tagged comments to evaluate consumer feedback.

You can create a hashtag for your event and use it in the presentation. Promote social media interactions with the hashtag. This will allow you to connect with other users interested in what you have to say!

You can help inspire viewers to share news, ideas, and updates about your presentation by linking this custom hashtag you created. It combines social interaction, event promotion, and word-of-mouth marketing into one.

So if you use social media in your presentation, make sure you promote the hashtag you'll use. This will ensure that people who follow your brand or business see and interact with the hashtag!

Tip 14 - Try out unique presentation templates

We know how hard it is to come up with a good pitch and how hard it is to be creative when you have no time to waste on making something from scratch.

Thanks to online presentation makers like Animaker Deck, creating a presentation online is now easier than ever.

You can access exciting presentation templates with the help of Animaker's online presentation software, hundreds of customizable layouts and branding options, free stock images, properties, transition effects, and animations.

They'll let you get straight to the point and help you win every pitch because they're so easy to use and exceptionally engaging that they'll blow your audience away!

In other words, Animaker Deck handholds you in bringing all your fascinating presentation ideas to life with its one-of-a-kind features and built-in templates, ready for you to use on the go!

Making a presentation can be a daunting task.

The difficulty lies in brainstorming the subject matter, preparing the presentation, and successfully presenting it to the audience. Overall, it is a lengthy and time-consuming process.

A good presentation must be organized and have a logical flow.

Many difficulties are encountered when preparing a presentation. This includes lack of preparation, lack of information about the subject, or worse, lack of interest in learning the subject from an academic perspective, let alone presenting it.

1st , you have to know what you're talking about. You must do your research and be able to explain the topic clearly and concisely.

2nd , you have to make a good impression quickly. You need to get your point across in a way that makes people want to listen—so they don't drift off and tune out!

3rd , your presentation must be not only exciting but also useful. If people don't learn something from your presentation, then it wasn't worth making in the first place!

Sure, you've been doing it for years—but that doesn't mean you're an expert at it. On the contrary, it's a skill that takes practice and dedication to master, and it can be frustrating when things don't go quite as planned.

So if you want to make better presentations every time, implement the above compelling presentation tips and overcome all the difficulties!

That’s all, folks!

We hope you found the above slide Presentation tips very useful, and you will never have to worry about making a presentation anymore!

Now that you know how to make an excellent presentation, it's time to start imbibing these presentation tips in your next presentation and spellbound your audience immediately!

Create a free account with Animaker Deck today to start dominating all of your presentations right away!

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5 Ways to Give a Presentation That No One Will Ever Forget

We’ve all been there: In the audience at a dry pitch event or witnessing a lackluster presentation in a work meeting and counting the minutes until you can stop pretending to listen.

It’s alarming how common the expectation is for a presentation to be boring, especially when there are simple and concrete tools you can use to be engaging and memorable. So let’s scrap the dusty PowerPoint presentations and shake things up!

As sketch comedians who perform text from the internet word-for-word onstage, we’ve been giving a lot of lessons to techies, entrepreneurs, and corporate folk alike about how to take their content and make it exciting, no matter what that raw material is. And now, we’re bringing a few of our favorite tips to you.

Whether you’re pitching a product or presenting at a staff meeting , here are five ways to create memorable moments in any presentation.

1. Use Your Audience

There’s no better way to wake up your audience and keep them engaged than to literally use them in your presentation. Don’t ask rhetorical questions; ask actual questions, and wait for people to really answer you. If they don’t, ask again.

Alternatively, find ways to get creative with audience engagement: For instance, rather than show everyone that 20% of your demographic thinks one way through a boring slide, try having 20% of them move to one side of the room. Or, have the chairs already set up at 20/80 when people arrive, and at some point ask if they know why they’re seated that way. (You could also gift prizes hidden under seats to 20% of the audience, Oprah-style, but we realize this might only be exciting when the loot is a budget-breaking Lexus or cruise vacation.)

On a related note, know your audience. You probably already know that you should customize your presentations slightly based on the audience , but we encourage you to go one step further. Are there anecdotes or examples that you can alter specifically based on the demographic? How much or what kind of humor will your audience be okay with? On that note:

2. Don’t Fear the Funny

A lot of people come to us because they want to create memorable moments and add humor to their presentations, but then they’re afraid that they can’t do that. “Oh, I’m not funny,” they say. “I’m not an actor; I could never do that.”

Well, first of all, you can! What most people don’t realize is that adding humor does not mean that you need to start honing your stand-up skills, which sounds terrifying even to us.

There are plenty of ways to add humor while taking the pressure completely off of you. A strategically placed clip of, say, a slow loris eating a banana can introduce a section on internet behavior, or Avril Lavigne’s “why do you have to go and make things so complicated” can start playing after you make your point about simplification.

Of course, always abide by tip #1 and know your audience; different levels and types of humor will work with different demographics, while potentially offending others. For stodgier groups, something as painless as a long pause at the right moment (e.g., to illustrate how much time one might waste without your product or service) can leave your audience in titters and remembering that one moment.

3. Incorporate Music. Or Memes. Or a Dance Ensemble.

Maybe your decks are beautiful. Maybe you are a Prezi pro. Nevertheless, we’ve all seen a million Keynotes and PowerPoints, and at least a dozen Prezis. What will really help you make your presentation memorable? Cat memes . Theme music. Cat themes and meme music!

In other words, don’t always rely on the “tried-and-true,” as that can be a pretty good indicator that everyone is already doing it. Challenge yourself to illustrate bullet points or guiding concepts in unusual, less literal ways. Turn an idea on its head and get people laughing with a parody video. Call a volunteer “assistant” up to the stage. In creating scenes onstage, we always talk about showing rather than telling. Always ask yourself how can you enrich your message with tools or media that the audience is not expecting.

4. Use Projections Wisely (or Not at All)

We see far too many presentations in which slides are used, well, the same exact way everyone else uses them. Can you project somewhere surprising, rather than on the same screen as the last presenter? Can you inject a little comedic timing into your slide presentation? Oftentimes, you may not need a slide at all and can use your intonation and presence alone to tell your story. Shakespearean scholar and theater director John Barton, for example, recites over 100 Knights of the Round Table in front of a live audience, using the tone of his voice and his demeanor to tell you about the personalities of each knight. Challenge yourself to be communicative without technology at least once in your presentation.

5. Take the Time to Brainstorm

Expecting to be struck by inspiration in the moment is like expecting your mom to understand Tinder. Don’t count on it.

Some of us are luckier than others, but most “luck” is a combination of skill and hard work . It’s the same for creativity. Cultivating ideas (and ideas that work) takes time. You might just have to take that extra hour or three to plan your presentation’s creative move. Don’t feel badly about it! No one will know, and the truth is that great presenters are already doing it; you just don’t realize it.

Spend time brainstorming all the out-of-the-box things you can do. Do it now. Make a list. Hash out your ideas and revise them. Think in “what ifs.” If enough people read this article, tips #1-4 will become cliché, because everyone will be using cat memes and hiring dance ensembles. But only tip #5 will never fail you!

Go forth and entertain!

Photo of person speaking courtesy of Shutterstock .

A Simple Guide to Creating Memorable Presentations [SlideShare]

Updated: July 28, 2017

Published: September 21, 2015

We've all fallen victim to a boring presentation at one point or another.

You know what I'm talking about ... where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there's some weird stuff going on with the color scheme. Presentations like that are boring, and chances are, you'll walk out of the room without remembering a thing.

When  you're  the one giving the presentation, that sure isn't the reaction you want from your audience. So what are the tricks for creating a presentation that sticks with people beyond your final slide?

Check out the SlideShare below from Ethos3 for five tips on how to create memorable presentations. 

What tips do you have for creating memorable presentations? Share with us in the comments.

Don't forget to share this post!

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

• “Imagine…”
• “Picture this…”
• “Did you know that…”
• “Have you ever wondered…”
• “In this presentation, we’ll explore…”
• “Let’s dive right in and discover…”
• “I’m excited to share with you…”
• “I have a confession to make…”
• “I want to start by telling you a story…”
• “Before we begin, let’s consider…”
• “Have you ever faced the challenge of…”
• “We all know that…”
• “This is a topic close to my heart because…”
• “Over the next [minutes/hours], we’ll cover…”
• “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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Presentation Training Institute

A division of bold new directions training, how to give a memorable presentation.

You have spent weeks preparing for your presentation and you want people to remember what you say long after your presentation is over. How do you create this memorable experience for your audience? The goal of any presentation is to be remembered, but this is harder than it seems. The minute you take the stage and begin talking, you realize your audience isn’t nearly as interested in your content as you are. You have spent so much time working on remembering your own presentation that you have forgotten about working to ensure your audience remembers it too. 

Memorable speeches and presentations tug at the heartstrings of listeners and touch people in meaningful ways. They are presented in such a way that the audience still remembers the experience months after the presentation has ended. This kind of impact is powerful and is the difference between an average presentation and an excellent one. In order to be remembered, you must learn to entertain and engage your audience. It requires so much more than simply presenting information. You need to communicate in a way that resonates with your audience. Consider the following strategies to help you create a presentation that everyone will remember. 

Know Your Audience

It’s important to note that your presentation isn’t about you; it’s about your audience. Therefore, you need to tailor your presentation to meet the needs and interests of your audience. In order to appeal to them, you must get to know them. Start by considering their backgrounds, professional careers, age, demographics, and prior knowledge on the topic. Are you presenting to a room of colleagues in the same industry? Are you presenting to the general public? Does your audience share the same interests and values as you? Knowing this information allows you to adapt your presentation and personalize it so it relates to your audience. 

Tell a Story

In a presentation, stories can be one of the most effective means of communicating. Stories create a powerful connection between the speaker and the audience. It transforms the presentation from a group of words into a meaningful message. Stories bring the presentation to life in a way that is more relevant and interesting to listeners. Stories can be especially memorable when they are personal. When you speak from personal experience, you connect with your audience on a much deeper level. 

Be Authentic

A speaker who is genuine and authentic is well appreciated by their audience. Audiences relate better to a speaker who is authentic as opposed to one who is over-rehearsed. Rather than stiffly reading from a slideshow, be yourself and speak from the heart. This makes the presentation feel more like a conversation and that’s what audiences will remember. 

Engage Your Audience

There’s no question that audience engagement is the key to delivering a memorable presentation. When you involve your audience, they become part of your presentation and this makes it easier for them to embrace your ideas. It’s through this participation that the audience deepens their understanding of the topic and will therefore remember it long after it is over. 

Use a Catchphrase 

Find an image or catchphrase that can become your personal brand. Then, theme your presentation around it and make yourself become known for that phrase or image. Repeat it throughout your presentation so that it sticks in your audiences’ minds. Believe it or not, associating you with a specific phrase or image will help audiences remember the rest of your presentation. 

Have a Strong Opening and Closing

You only have a matter of seconds to grab your audience’s attention so your opening statements matter…a lot! Start with something interesting such as a fascinating fact or a thought-provoking question. This is a great way to captivate listeners right from the start and get them excited about your presentation. Do the same thing at the end of your presentation. You want to go out with a bang so your audience has something that sticks with them. 

20 Secrets From Strategy Consulting & Persuasion Science To Create Memorable Presentations

How do you build a memorable and persuasive presentation?

I spent over ten years working in the consulting industry at places like McKinsey and Boston Consulting Group and now as a freelance consultant. Communication is central to everything the consulting industry does and in some ways explains why the industry has been so successful for so long.

Yet, across the business world and increasingly in the entrepreneurial community, few understand how to present information in a compelling way.

Most default to the behaviors of their colleagues or the templates that their company provides. While these methods may result in a beautiful slide, the content tends to fall short.

I am motivated to help people tell remarkable stories, communicate complex information in simple ways, and to teach people how to be memorable. Over the past several years, both through my work and through my research, I have identified many “secrets” of what it takes to create compelling and impactful presentations.  

I’ve broken these tips into three sections:

• Make your message memorable
• Structure your message
• Designing slides

Make Your Message Memorable

#1 ignore the facts.

Carmen Simon, who wrote Impossible To Ignore, one of the best books on creating memorable content

“It is difficult for our audiences to remember many facts, unless we repeat them regularly and repetition is often hard in business contexts”

For analytical thinkers, it can often be an overwhelming impulse to want to “show your work.”  Part of this may be wanting to prove how much effort you put into something and another part may just be a misunderstanding of how to craft a compelling story.  

Does this mean not to use any facts? No, but if you are going to share them, figure out what the most important ones you want your audience to remember and then make sure they are communicated in the most simple way possible.

For example, instead of saying “only 34% of people are engaged with their jobs” you could say “out of a group of 100 people, only 34 say they are engaged with their jobs”  or “slightly more than 3 out of every 10 people are engaged with their jobs.”

#2 If you want to use facts, put them in context

Carmen Simon also points out a second drawback to facts in her book ‘Impossible to Ignore’:

“… when we present facts, abstract ideas, and meanings – essentially conclusions – it is difficult to control those conclusions.  People are more inclined to act if they believe they reached a conclusion. And it’s harder to reach a conclusion when they don’t see what you saw.”

To deal with this challenge, she recommends helping the audience see what you saw.   The best way to do this is to be very explicit and descriptive about the sensory details of the experience – what you saw, heard, felt and tasted.

Compare the following two stories, one with sensory details and one without:

Story 1 : She drank a glass of red wine.

Story 2 : After a long day of travel, she settled into her waterfront villa in Fiji.  She slowly poured herself a glass of red wine and sat down in a hand-crafted chair, where she spend the next 30 minutes watching the sun slowly set. Right before it set, It ignited the sky in a red and orange glow.  As she put the glass of wine to her nose and sniffed the smell of a perfect red wine, she thought about how lucky she was.

Both stories are factual accounts of the events, but one is more memorable and offers an experience and sensory anchors in which the data is embedded into, allowing your audience to connect with and remember the facts.  

I don’t think I need to tell you which is which.

#3 Pictures Are Only worth 1.5 words

The line “pictures are worth 1,000 words” seems to be repeated so often that it must be fact, right?  Turns out pictures are only worth about 1.5 words, or at least that is the finding of Professors Paul W. Foos and Paula Goolkasian.

What they actually found is that some pictures are more powerful than others – pictures that are easy to label.  However, text or language that is easy to picture can also easy to remember. It’s quite easy to picture a purple elephant, just like its easy to label the yellow fruit in the below image.

#4 Pair the abstract with the concrete to make it more memorable.

So we know that pictures are not worth 1,000 words, but everyone says you should use pictures over lots of text, right?  The problem is that pictures are often complex and an audience of 100 people may ascribe 100 different meanings to the picture. Take a look at the following picture:

What do you see?  Some people might see “people on their phone” others might see “loneliness” or “addiction.”  Without giving the audience guidance on what you are trying to show with the picture, they are going to draw their own meaning:

The opposite is also true.  The business world uses many abstract words like efficiency, value, impact, improvement, productivity, innovation and success.  If you are giving a presentation, try to be very specific about what you mean when you say something like impact – does it mean everyone on the team is doing great work or the boss is getting paid?

#5 Tell people why it matters

If you can help the audience understand the deeper meaning of what you are trying to portray it can help them connect with your message.  Think about raising money to help an imaginary person, Angela, with her cancer treatment:

• Concrete Facts : Our goal is to raise $1000 to pay for Angela’s treatment
• Abstract Explanation : Our goal is to raise enough money so Angela does not have to worry about her future
• Meaning : Our fundraiser will help save Angela’s life

Each of these can be appropriate for different audiences, but if you are trying to communicate something that really matters to you, tell them why it matters!

#6 Repeat what you want remembered

In consulting there was a popular line that went something like this: “tell them what you’re going to tell them, tell them and then tell them what you told them.”  

As well as being a catchy phrase, it is useful advice. Too often in presentations, people are more focused on detailing every single detail of research they uncovered rather than thinking about what they want the audience to remember.

Figure out what your one key theme is and then integrate it into every piece of your presentation.

#7 Use Powerful Words To Invoke Emotion

Words can be a powerful tool to trigger our imagination.  Words or phrases like “imagine,” “think about a time,” “remember a time when you were really happy” can be effective ways to engage with your audience.  Allowing your audience to access their creativity or memory can allow for memorable experiences. The persuasion researcher Robert Cialdini once did an experiment looking at how people might react to three questions:

• “Excuse me, I have 5 pages. May I use the xerox machine?”
• “Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?”
• “Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?”

It turns out including the word “because” – no matter the reason after that word, increased the rate of compliance with the request to over 93%.  Of course, you shouldn’t just add certain words to your presentation, but when used to fit well with your story, they can be very effective. Copywriter Greg Ciotti makes this same point :

“ you must understand why these words are persuasive, and you must use them in the contexts that make sense for your audience and your business. If you just start slapping them on every piece of content you create for no apparent reason, you’ll quickly see just how unpersuasive they can be. “

In his work, he found five words were consistently effective in his work:

…but don’t just follow advice of someone you read on the internet, go experiment for yourself.  Watching the reaction of your audience is always the best way to assess what works.

#8 Make Any Powerful Points Distinct From The Rest

Is there a point that you want to make that is more important than the rest?  If so, one thing you can do is to make the formatting distinct from the rest of the presentation.

Another thing you can do is change your delivery style for that point.  Can you use a handout? Can you deliver your message from a different part of the room?  Can you tell a story without using slides. Think about what is most important and make sure you deliver that in a distinct way

#9 Give people something surprising (but still familiar)

Look at the image below of the blue orange.  You know it is a blue orange, but you have likely never seen anything like it before (unless you hang around the same stock image places as me!).  What makes the image memorable and invoke an emotional reaction is the fact that it is both familiar and novel. You are able to understand what it is while still acknowledging that it is surprising and different.

This can be useful when trying to convey a new idea to an audience.  Have them connect the new metaphor or image with your key takeaways or message.

#10 Tell Stories

Seth Godin has embraced the power of story and persuasion in everything he does.  He reflects on why this is so important:  

“Communication is the transfer of emotion….You can wreck a communication process with lousy logic or unsupported facts, but you can’t complete it without emotion. Logic is not enough.”

The Psychologist Uri Hasson has shown that when you tell a good story, it “couples” the brains of the storyteller and the receiver, meaning the same regions in both brains of the people will be activated.   So what does a powerful story look like? Professor Paul Zak found that the most effective stories activated a cortisol and oxytocin response in the body.  This results when a story both gets people to pay attention (cortisol response) and to care about what is happening (oxytocin).  Combined, these elements can get people to take action.

#11 Activate An Emotional Response

In his famous text, Rhetoric, Aristotle argues that three elements make up a persuasive argument.  Logos is the appeal to logic. Ethos is driven by the speaker’s credibility or character and pathos is an appeal to emotion.  More specifically he defines pathos as “”awakening emotion in the audience so as to induce them to make the judgment desired.”

In thinking about emotion in presentations, there are four different ways to think about framing your message: moving towards or away from rewards or towards or away from punishment.  Each of these can be more or less effective depending on the audience.

Almost anywhere you look, especially anyone selling products on the internet, you can see these techniques at work.  Take, for example the below Uber ad recruiting drivers:

This is a clear “move towards rewards” call to action.  In this case, they have likely found that people are more likely to sign up as drivers when it is framed as a positive benefit for themselves.   Toyota takes a different approach with its “offer ends June 3rd” clearly listed below the sale.

While this is not framed as a clear “punishment,” the implication is clear.  Don’t miss out on this sale. Depending on the audience, you can try to elicit an emotion that is appropriate for your audience.  Carmen Simon offers a map of the different emotions you might trigger using these different approaches in Impossible To Ignore :

Here are four different examples I created for my course as an example of the four different techniques.  

As you can probably tell, some approaches work better on you than others.

Structure Your Message

#12 pick three things or “points” you want to get across.

I once spent several hours trying to figure out if there was any research behind why things appear so often in groups of threes.  Unfortunately, the best explanation I found was that three is the least number of items needed to form a pattern. Perhaps the best argument for embracing the “rule of three” is the observation that it emerges in creating many of the most memorable ideas or stories across many domains.

• Stories : Three Little Pigs
• History : “Life, Liberty & the Pursuit of Happiness”
• Physics: Newton’s Three Laws
• Writing : Three-Act Structure
• Slogans : Snap! Crackle! Pop!
• Photography : Rule of Thirds
• Consultants : Three Key Things

When giving a presentation, using three themes is a great way to structure your talk and a good organizing principle of complex ideas.  Tim Ferriss uses this approach to structure his talks :

“approximately 2-minute introduction, three 10-minute segments, and a 2-minute close. I use this “rule of thirds” for the three segments whether the presentation is 60 minutes or 10 minutes.”

#13 Structure your story using the pyramid principle

The Pyramid Principle was created by Barbara Minto at McKinsey & Company.  It is a framework that is effective for organizing a complex argument to communicate clearly and persuasively and is still used in almost every presentation at McKinsey & Company today.

The Pyramid Principle helps you to focus on your message and organize it in a simple way.  The way it is taught first at McKinsey is as a writing technique. We were taught to “start with the answer” and then to outline the supporting arguments, with a structure like this:

• Paragraph 1 : Overall recommendation summarizing the overall message and three arguments
• Paragraph 2 : Argument #1 including evidence, research, interviews and other relevant analysis
• Paragraph 3 : Argument #2 including evidence, research, interviews and other relevant analysis
• Paragraph 4 : Argument #3 including evidence, research, interviews and other relevant analysis

There are many ways to organize the arguments that depend on the type of audience you are trying to persuade and the strength of your supporting research.  

If you want to see an example of how I map this to a real presentation I created, check out the following video:

#14 Be Generous early in the presentation

In the first five minutes of the presentation, if you can offer some sort of tip, tool or free offer, you can build a sense of trust and connection with your audience.  Don’t wait until the end to give something away to the audience, engage them early. This can help tap into the reciprocity principle of persuasion highlighted by Robert Cialdini :

“Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first. “

#15 Think About The Action You Want Them To Take

Most presentations have some sort of action that you want the audience to take.  It is not enough to just hope your audience takes an action. You should think about priming them with a trigger so that they can think about taking action at the appropriate time.  Here are a few examples:

Designing Slides

#16 make slides like a strategy consultant:.

There are many simple little “hacks” you can use to create good-looking powerpoint slides that look like the ones you might see from McKinsey or BCG.  I created a short 20-minute video that will walk you through some of these hacks

You can also find templates around the web that have been tried and tested to save you time. I made my own which you can download here.

#17 Use Of Colors

While many people have strong opinions about the colors of their powerpoint slides, there still isn’t great research on the best combination of colors.  Some people swear by black backgrounds and white font, while others stick to white background with the occasional picture slide.

Professor Zufic at the University of Zagreb performed a study on people’s memories in e-learning scenarios based on the color of the content they were exposed to.  In their findings they found fifteen combinations that were more effective for memory than black text on a white background.

While the study did not test the full range of colors and applications, you may want to experiment with different color combinations beyond the default choices.  I recommend checking out this color optimizer to ensure your color schemes look great,

#18 Vertical Flow

When you first start at McKinsey, one of the first things you are taught is that a slides title should always be the takeaway of the slide. Other firms are more flexible with this rule and might put takeaways in other places of the slide, but once you see how often people violate this in presentations (and how hard it is to figure out what the underlying message of an individual slide is) you will not want to be an offender.

Don’t label a slide “Overview: Diabetes.” Give them a piece of information like “Diabetes is the fastest growing disease in Western nations.”  Then prove it in the content of the slide.

The less text and data you need to “prove” your point, the more persuasive and memorable the content will be.  Here is an example I like to use to show this without using any text:

#19 Horizontal Flow

If you are giving a long presentation, you should think about the overall presentation as a comprehensive story.  You should be able to scan through the entire presentation in a couple minutes and have a good sense for the overall structure of that story.  If you have incorporated the idea of “vertical flow” into your presentations, the titles should be the key points or takeaways for each slide. The next step is to see how they fit together.

A quick check I do while compiling a presentation is to use the outline view in PowerPoint and check to see if the titles make any sense when read in order.  

While they don’t need to be a Dickens-level masterpiece, there should be some level of logic to the overall flow of the presentation.

#20 Concise and informative bullets/writing

We made it to number 20 and somehow never talked about bullets.  Is there a place for bullets? Sure, but I hope after reading this you realize that bullets are only the surface of a great story.  I tend to gravitate towards the rule of three and unless the document is intended to be read in detail as a research report, I try to keep it as simple as possible.  Here is an example of a simple slide where I was trying to impart some wisdom on company culture:

So there you have it! Everything you need to create compelling, memorable, and persuasive presentations. I hope you take away at least one or two things to make your presentations a little more engaging and memorable to your audience.

For $49, immediately download the 100+ templates I created based on my experience in consulting so you can start creating kick-ass presentations now. I also do one-on-one coaching with executives to help them develop presentations for CEO-level communication.

Do you have a toolkit for business problem solving? I created Think Like a Strategy Consultant as an online course to make the tools of strategy consultants accessible to driven professionals, executives, and consultants. This course teaches you how to synthesize information into compelling insights, structure your information in ways that help you solve problems, and develop presentations that resonate at the C-Level. Click here to learn more or if you are interested in getting started now, enroll in the self-paced version ($497) or hands-on coaching version ($997). Both versions include lifetime access and all future updates.

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Best Practices for Online Presentations：The Ultimate Guide

Online presentations have become an integral part of our professional and personal lives, especially in today's digital age. Whether you're presenting to colleagues, clients, or a virtual audience, delivering a flawless online presentation requires careful planning, preparation, and execution. In this comprehensive guide, we'll explore the best practices for online presentations, covering crafting engaging content, essential tips, mastering virtual presentation technology, overcoming challenges, and advanced techniques to take your presentations to the next level.

Crafting Engaging Virtual Presentation Content

• Simplify Your Slides : Keep your slides concise, visually appealing, and easy to read. Use a clear, legible font size (at least 24 points) and limit the amount of text on each slide. Opt for high-quality images, charts, and graphics to support your key points and maintain audience interest.
• Use Visual Aids : Incorporate relevant images, videos, and graphs to break up text and make your slides more engaging. Ensure that all visuals are high-resolution and clearly visible to your audience. Use animations and transitions sparingly to avoid distracting from your core message.

Essential Tips before Deliver a Flawless Virtual Presentation

• Proper Webcam & Lighting : Invest in a high-quality webcam and ensure that your lighting is optimal to make a great first impression on your audience. Position your webcam at eye level and use soft, natural light to illuminate your face evenly, avoiding harsh shadows or back lighting. Proper lighting can significantly enhance the quality of your video feed. In addition, Position yourself facing a window for natural light or use a ring light or desk lamp to illuminate your face. Avoid sitting with a window behind you, as it can create a silhouette effect.
• Check Internet Connection : A stable and fast internet connection is crucial for a smooth virtual presentation. Test your connection speed beforehand and consider using a wired connection instead of Wi-Fi for better reliability. Have a backup plan, such as a mobile hotspot, in case of connectivity issues.
• Dress Professionally : Even though you're presenting virtually, dressing professionally can boost your confidence and make a positive impression on your audience. Choose attire that is appropriate for the occasion and avoid busy patterns or distracting accessories.
• Eliminate Distractions : Minimize background noise and distractions to keep your audience focused on your presentation. Close unnecessary applications, silence notifications, and inform others in your household about your presentation to avoid interruptions.
• Present in a Quiet Space : Find a quiet, dedicated space for your virtual presentation to minimize background noise and interruptions. If possible, use a room with a door that you can close and consider using a noise-canceling headset or microphone for better audio quality.

Mastering Virtual Presentation Technology

• Master the virtual presentation platform : Take the time to learn the features and capabilities of the virtual presentation platform you'll be using. Explore options such as screen sharing, chat, polls, and breakout rooms to engage your audience effectively.
• Test equipment : Before the presentation, thoroughly test your audio, video, and screen sharing capabilities to ensure a seamless experience. Check your microphone and webcam settings, and practice using the virtual presentation platform to avoid technical hiccups during the live event.
• Use Audience Engagement Tools : Incorporate interactive elements like live polls, Q&A sessions, and chat to keep your audience engaged throughout the presentation. Encourage participation by asking questions, seeking feedback, and fostering discussions.

Overcoming Virtual Presentation Challenges

• Managing Nerves and Anxiety : To manage nerves and anxiety, practice deep breathing exercises before your presentation. Take slow, deep breaths to calm your mind and reduce stress. Use positive self-talk and visualize a successful presentation to boost your confidence.
• Handling Technical Issues : Despite thorough preparation, technical issues can still arise. Have a backup plan in place, such as sharing your slides or notes with the audience in advance. Remain calm and communicate with your audience if you experience technical difficulties, and have a co-host or technical support on standby to assist if needed.
• Encouraging Audience Participation : To encourage audience participation, start by setting expectations and providing clear instructions on how to engage. Use icebreakers or polls to initiate interaction and create a welcoming atmosphere. Allocate dedicated time for Q&A and actively monitor the chat for questions and comments.

Advanced Virtual Presentation Techniques

• Using Body Language : Even in a virtual setting, body language plays a crucial role in effective communication. Maintain good posture, make eye contact with the camera, and use appropriate hand gestures to emphasize key points. Avoid fidgeting or making distracting movements.
• Varying Tone and Pace : Keep your audience engaged by varying your tone and pace throughout the presentation. Use vocal inflections to convey enthusiasm and emphasize important information. Adjust your speaking pace to allow for pauses and give your audience time to process the content.

Summarize the strengths and weaknesses of the presentation

• Collect feedback : Actively seek feedback from the audience through post-presentation surveys or sending follow-up emails. Let the audience share their thoughts, ask questions, and provide suggestions.
• Summarize and improve : Analyze the collected feedback. Summarize the strengths and weaknesses of the presentation. Incorporate valuable insights into future presentations to continuously improve your online presentation skills.

Delivering a successful online presentation requires a combination of technical proficiency, engaging content, and effective communication skills. By following the best practices outlined in this guide, you'll be well-equipped to navigate the challenges of virtual presentations and captivate your audience. Remember to invest in quality equipment, master the virtual presentation platform, craft compelling content, and engage your audience through interactive elements and storytelling. With practice and persistence, you'll become a confident and impactful virtual presenter, ready to tackle any online presentation with ease.  If you have any other questions regarding online presentations, feel free to leave a message. Additionally, you are welcome to share the online presentation skills. Meanwhile, if you find this article useful, please share it with your friends or on social media.

What are the most important technical considerations for online presentations?

The most important technical considerations for online presentations include:

Ensuring a stable and fast internet connection

Investing in a high-quality webcam and microphone

Familiarizing yourself with the virtual presentation platform

Testing your audio, video, and screen sharing capabilities before the presentation

Having a backup plan in case of technical issues

How can I make my virtual presentation content more engaging?

To make your virtual presentation content more engaging, consider the following:

Keep your slides concise and visually appealing

Use high-quality images, charts, and graphics to support your key points

Incorporate storytelling techniques to make your content more relatable and memorable

Use interactive elements like polls, Q&A sessions, and chat to encourage audience participation

Vary your tone and pace to maintain audience interest

What should I do if I experience technical issues during my online presentation?

If you experience technical issues during your online presentation, remain calm and take the following steps:

Communicate with your audience and inform them of the issue

Have a backup plan, such as sharing your slides or notes in advance

Seek assistance from a co-host or technical support team

If the issue persists, consider rescheduling the presentation or providing alternative means of accessing the content

How can I manage nerves and anxiety before an online presentation?

To manage nerves and anxiety before an online presentation, try the following techniques:

Practice deep breathing exercises to calm your mind and reduce stress

Use positive self-talk and visualize a successful presentation

Rehearse your presentation multiple times to build confidence

Ensure that you are well-prepared and familiar with the virtual presentation platform

Create a comfortable and distraction-free environment for your presentation

What are some advanced techniques for delivering impactful virtual presentations?

Advanced techniques for delivering impactful virtual presentations include:

Using appropriate body language, such as maintaining good posture and making eye contact with the camera

Varying your tone and pace to keep your audience engaged

Encouraging feedback and actively seeking audience input

Incorporating storytelling techniques to create an emotional connection with your audience

Leveraging advanced features of the virtual presentation platform, such as breakout rooms or whiteboarding tools, to enhance interaction and collaboration.

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20 Ways to Create an Interactive Presentation That Stands Out

Written by: Chloe West

When you’re putting together a presentation, you want it to be engaging. Whether you’re presenting it live or embedding it on your website, you want to keep your audience entertained.

The best way to do that is by creating an interactive presentation that holds audience's attention and even allows them to participate.

Sitting in a boring presentation where the speaker simply talks at their audience can make eyes glaze over and cause the speaker to lose their listener.

Adding interactivity to your presentation is the best way to spice up your speech, engage your audience and stand out from other presenters. The best part is, it doesn't have to be more work!

With these 17 ways to create an interactive presentation, you’ll be sure to grab your audience’s attention and keep them entertained throughout the entire presentation.

Here’s a short selection of 10 easy-to-edit job presentation templates you can edit, share and download with Visme. View more templates below:

• An interactive presentation is a dynamic type of presentation that supports increased engagement and interactions with the audience.
• Try integrating media techniques like video clips, audio narratives, music, and interactive quizzes.
• Involve your audience by polling them, encouraging movement, getting them to ask questions, letting them lead the direction, and asking them to share with a hashtag for social interactions.
• Play with non-linear and other creative transitions, animations, and even props.
• Include animated data visualizations and stories to enrich the interactivity in your presentation.

Before we jump right in, let’s explain what an interactive presentation is

What is an Interactive Presentation

An interactive presentation is a dynamic type of presentation that supports increased engagement and interactions with the audience. It involves using interactive elements to create a more personal and engaging experience with your audience.

Whether you’re doing a live or pre-recorded presentation, there are various interactive tools for presentations and interactive ways to present information. It could be as simple as embedding audio and video in your presentation. Or, it could take the form of using charts, surveys, navigation, transitions, hyperlinks, hotspots and other elements in your presentation.

If you ever wondered how to make a presentation interactive, this is your opportunity to try out a variety of techniques. Implement one or two ideas first and see how it fits with your brand guidelines.

Remember that any interactivity you add to your presentations must make sense with the rest of the content, otherwise, it could be distracting instead of engaging.

If using Monday.com , create and share your presentation and collaborate easily inside your workspace using our account integration. Also, take advantage of our wide range of integrations to boost productivity.

Here’s how to make an interactive presentation

1 Start your interactive presentation with an icebreaker.

The first step is creating a rapport with your audience. You can do this by helping them to get to know you a little better and get to know each other as well.

The way you go about this will depend on the size of your audience. If you’re presenting in a small group setting or workshop, you can easily go around the room and have everyone share a bit about themselves.

However, if you’re speaking with a crowd or at a conference with a larger audience, it would make more sense to simply have your audience introduce themselves to a neighbor or two before you dive in.

You could ask the audience to answer a question out loud or to their neighbor, ask them to prepare a few questions about your topic or a list of things they'd like to learn or put together a fun icebreaker game.

Visualize the icebreaker question on a slide using text animations. Your Visme editor offers a variety of eye-catching movements for your textual content. Choose from options like typewriter, rise up, ease in and more.

Here are just a few icebreaker games you can choose from for your next interactive presentation. Also, read this article on how to start your presentation and 12 ways to keep your audience hooked.

2 Use video clips in a slide or two.

You don’t have to be the only one talking during your presentation. Videos are one of the most effective interactive learning tools for presentations.

Embed a video into one of your slides to switch up your audience’s focus. With Visme's animated presentation software , you can easily embed a YouTube or Vimeo video into your slide for your audience to view on their own or for you to feature during your interactive slideshow. Here's how you can do that.

Simply go to the Media tab in the left sidebar of your Visme editor and click on Insert Video.

Add a video from anywhere, your computer or your phone. Download the Visme iOS app and add videos to your presentations in minutes. Edit your presentation effectively by resizing, placing into shapes, trimming with the timeline editor and selecting playback settings.

Sharing video clips can be a great way to further emphasize your argument by bringing in other opinions or even to just add a break for your audience during longer presentations. You can also share a video of yourself demonstrating how to do something.

If you’re embedding the slideshow on your website, adding a video to a slide or two allows your audience to take a break from reading and jump into a different way of consuming your content.

There are so many other types of content you can embed into your presentation with Visme as well, like quizzes, surveys and more!

3 Add Animated Icons

Create interactive slides with unique touches like animated icons. Using vibrant design elements like beautiful icons that move your audience’s attention to the areas you want them to notice. Also, using icons instead of text offers white space for the viewer to feel a sense of balance on the slide.

Here’s how to do it:

Choose a slide where you’d like to add an animated icon. In terms of options, you have two; use the native, animated icons or animate static icons with the animation tools.

On the left toolbar, click on graphics and select the icons you want. The animated ones are at the bottom next to the animated illustrations, customizable characters, avatars and 3D arrows.

Place the icon and click on the Animate button on the top right. Select the style of animation and duration for each icon and ensure everything is balanced and not overdone. You might not need more than one or two repetitions for each icon.

4 Add Pop-Ups with Extra Info

A great way to inspire your audience to interact with your presentation is to add popups with extra info using hotspots. This is how you can do it.

Click on a text, shape or object you’d like to add a popup and hotspot to and click on the Actions button on the top right. Add an action and choose the function; it can be another slide, or a popup that you can design from scratch.

Add visual hotspots as markers for the audience to know there is something special going on.

Watch this video to learn how to create interactive pop up effects in Visme

Make your popups more interesting by using AI-generated graphics prompted by your visual brand guidelines.

5 Make your interactive presentation non-linear.

Not every slideshow you create needs to simply flow from slide to slide. Get creative with it and see if it makes sense to add in a non-linear flow. So, what exactly is a non-linear presentation?

When you create links between slides so you can click around different areas of your presentation, you’re putting together a non-linear presentation.

You’re not going from slide one to slide two to slide three, and so on. Instead, you’re creating an interactive way for you and your audience to jump around your presentation.

You can create a table of contents page and link it to the slides that start each section. If your presentation is embedded, this allows your audience to navigate in their own preferred order.

It also gives your presentation a different edge from the regular flow, and can keep readers intrigued about what’s coming next.

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6 Have a Q&A session.

Want to get the audience involved? Ask them questions! This is a must-have interactive tool for presentations.

It’s also one of the most popular ideas for interactive presentations.

While many presenters always plan to host a Q&A at the end of their presentation for the audience to ask questions , it can go both ways.

You can easily put together a few slides where you’re asking your audience questions throughout your presentation. Before you move onto the next section, ask your listeners what they think first.

Don’t make it intimidating, like a pop quiz. A simple “What do you think about..?” can work wonders.

You can also take several breaks throughout your presentation to give the audience a chance to ask you questions. If you had them write down a few things they want to make sure they learn from you at the beginning of the presentation, this is a great time to ask.

7 Create an interactive quiz.

Take it a step further and actually create a quiz in your interactive presentation. This engaging presentation idea works well for both live and embedded presentations.

In Visme, you can link elements in your slide together so that one element appears when another element is clicked. So ask your audience a question, gather their answers and then click to expose the correct answer.

If you’re embedding the presentation, make sure you include a button that says something like “Click to see if you’re right!” so that your viewer knows they’re able to interact with the slide.

While you don’t necessarily want to use this as a way to sneakily check if your audience has been paying attention, it can be a fun way to gauge expertise in your audience and understand how much information you should cover.

Struggling to generate content for your quiz? Use Visme’s AI writer to generate high-quality content for your presentation, quiz or other aspects of your presentation.

8 Add a Flipbook Effect

Add another dose of interactivity for the audience’s viewing experience by using Visme’s flipbook effect . Mixing a physical “flipping” action with a digital document or presentation makes it easy for the audience to swipe from slide to slide. It’ll also create an emotional association with magazines and books, these are generally positive associations.

All presentations made with Visme, when shared via a live Visme link, will be viewable as a flipbook. You can turn the option and off in the sharing settings.

Flipbook isn’t just available for presentations, any document and even whiteboard can be shared as a digital flipbook. All your audience has to do is swipe and the slides/pages will flip like a magazine.

Like Kimberly Barrett, Wellbeing Consultant at Ameritas says, “You can do everything within Visme, you don’t have to use multiple tools to get something completed and delivered. Everything is just in one place, and it’s all-encompassing.”

9 Bring props along to your interactive presentation.

Want to really grab your audience’s attention? Want to really grab your audience’s attention? Props are also useful interactive tools for presentations.

Bringing props along with you to help you demonstrate and visually tell your story can be a great way to keep people watching and listening.

The first thing to keep in mind when deciding which props to help convey your story is that they need to be relevant. Don’t bring random props that are interesting but are a huge stretch to fit in with your content.

Instead, bring props that intrigue your audience but still make sense with the information you’re sharing.

Here’s a great example of a prop that definitely secured the audience’s full attention. Bill Gates released a swarm of live mosquitos into the audience during his TED Talk on Mosquitos, Malaria and Education.

Sanitary? Maybe not. Attention getting? You bet.

10 Tell your audience a story.

One of the most interactive ways to present information is storytelling. It’s an undeniable strategy for drawing your audience into your presentation. Even if your topic covers a lot of data, facts and statistics, your speech doesn’t have to be dry.

There are many different ways to incorporate stories into your presentation effectively.

A good story helps to create an immersive effect , bringing your audience in and making them feel like they’re a part of your presentation. It taps into their emotions, causing them to hang onto your words, making your presentation much more memorable in the long run.

Here's a great example of a presentation filled with data that still hooks the audience in with great storytelling.

11 Add an audio narrative.

You don’t have to speak the entire time. Much like videos, audio and sounds are helpful interactive tools for presentations.

In fact, sometimes, it can be nice to give yourself a break and pre-record some of your slides. This is also a great strategy to include for embedded presentations.

With Visme’s presentation maker , you are able to upload audio files that play in your slideshow. You can also record your own audio directly inside the Visme editor.

Some Visme users even create pre-recorded webinars using the software.

Adding audio into an embedded slideshow can be a great way to create an interactive presentation experience. You can add music or sound effects to slides to make them stand out. Or you can add an audio narrative that talks about your slide content in even more depth than your slide design allows.

12 Poll your audience.

Looking for other activities for presentations to keep your audience engaged?  Get your audience involved in your presentation by polling them. Give them multiple choice options to see which one is the most popular. Ask them to raise hands.

You can even use a polling software and have your audience input their answers via their smartphone and watch the results come in live on your screen.

Have fun with it. Ask your audience about their favorite football team, which ice cream flavor they’d choose between vanilla and chocolate and more. This is a great way to do icebreakers, as well as break up your presentation with some mindless fun.

Of course, you can also have polls relevant to your presentation topic . Consider all of the ways you can use a poll in your next interactive presentation.

13  Include discussion questions.

If you’re still searching for how to make a PowerPoint presentation interactive , consider adding discussion questions in. You can break your audience into small groups to discuss your questions or simply have them discuss it briefly with their neighbor.

Seminar presentations are the perfect setting for discussion questions, and this can also work well if you’re putting on a presentation to a group of people that are sitting at tables.

All you need to do is put a discussion question up on the board and ask your audience to go around their table with their answers. This creates an interactive environment with very little effort on your part.

14  Encourage movement in your audience.

Another way to create an interactive environment is by encouraging movement within your audience.

This can be as simple as taking an intermission during a longer presentation or giving your audience a few minutes to get up and stretch their legs.

Other methods include asking your audience yes or no questions and having them answer by raising their hands or standing up, having your audience move to different seats and introduce themselves to new neighbors, or calling people up on stage to participate.

15  Get your audience asking questions.

As I mentioned earlier in this post, having your audience take time at the beginning of your presentation to list out their questions on your topic is a great idea.

It’s a proven technique to make your PowerPoint presentation interactive.  

Several times throughout your presentation, take a pause to ask for audience questions. Allow your listeners to ask questions about the slides you’ve already covered and the ones that may be coming up.

Getting your audience to ask questions, and letting them know that there will be several opportunities to do so, is a great way to ensure they continue to pay attention, take notes and write down potential questions throughout. Make sure you set some time aside at the end of your presentation for the rest of their questions.

Worried that people won’t speak up? Have a few allies in your audience that start the question asking.

No, this is not sneaky or shady. Sometimes people need a bit of encouragement, and asking a friend that you know will be attending to start off the questions can help.

16  Let your audience decide the direction.

Again, your presentation doesn’t have to be linear. You can have a slide setup with your four (or however many you have) main points and ask your audience which one they want to hear first, second and so on.

This makes it fun for the audience because they actually get to participate in the order of your presentation.

While this means you need to be extra prepared for whatever route your presentation may take, it creates a fun, interactive setting that your audience will remember for years to come.

Try a unique presentation structure like this, or one of these seven that your audience is sure to love.

17  Share a hashtag for social interaction.

If you’re speaking at an event that already has a branded hashtag, encourage your audience to tweet about your presentation using that hashtag. If you’re hosting a standalone presentation, come up with your own hashtag for your audience to use.

Your viewers can then share tidbits from your presentation as well as use the hashtag to ask questions for you to monitor and answer throughout.

Not only does this help to get your audience engaged, but it even helps to get their audiences engaged, learning about who you are, and interested in your content and presentation.

18  Add music to your interactive presentation slides.

Create a different ambiance by adding background music to your slides. Or get your audience pumped for new and exciting information with a pop song transition.

With Visme, you can easily upload audio files, including music clips, so that you can create an interactive experience for your audience. Your entire presentation doesn’t have to be centered around the sound of your voice. Adding in a music clip is a great way to refocus your audience on your content.

Plus, it can be a nice added touch in an embedded presentation.

19  Play with transitions and animations.

There are so many different ways to animate your slides , each more exciting than the next. You can animate different elements in your slides, like in the animated slideshow below.

You can also create seamless transitions between your slides by having each one of your elements slide in on its own, like in the presentation example below. To see the effect in action, click on the arrow buttons to transition to the next slide.

You can even add animated graphs and charts to your presentation slides . Animation should be fun, and toying with different ideas can make for great interactivity.

This is actually a big mistake that most people make while creating a presentation. If you're using a software like PowerPoint, you might go overboard with all the different options you have. Use a tool like Visme so you can access handpicked, proven animation and transition styles, like in the examples shown above.

Just remember to be consistent with your animations and transitions. Keep the same look and feel throughout your entire presentation rather than a million different animation types.

20  Use data visualization in your interactive presentation.

Last, but certainly not least, use data visualization to showcase your information in an engaging and easy-to-understand format.

Whether you’re a data expert, business leader, or trainer, interactive data visualization is a staple. It’s one of the most interactive ways to present information, especially when detailing with figures and statistics.

Data visualization can be anything from a chart or graph that visually represent actual statistics and numbers to an icon or graphic that represents words.

Visualizing your points can be a great way to argue your point, and creating charts, graphs and other figures helps your audience digest your content that much quicker and more easily.

Plus, Visme offers tons of ways to visualize data within your presentation slides.

Choose from one of our many data visualization tools, such as animated charts , graphs and data widgets, to start visualizing your facts and figures in a more interactive format.

Once you’re satisfied with how your presentation looks, you can share it online using a live link or download it in multiple formats, such as PPTX, PDF, PNG, JPG, MP4 and more. Also you track the performance (views, unique visits, average time spent and completion) of your presentation using Visme analytics .

Interactive Presentation FAQs

Q. why is interactive content better.

Interactive content is more effective because it grabs attention and provides an engaging and immersive experience that keeps users hooked on your content. This attribute makes it a brilliant strategy for educating your audience, increasing audience participation, boosting engagement, and improving their overall learning experience.

According to a DemandGen report , up to 90% of marketers admit interactive is effective in educating buyers but other marketers use it for lead generation (58%), brand awareness (57%) and conversion (49%).

Q. What Is the Best Interactive Presentation Tool?

There are many interactive presentation tools out there. Visme is the best, primarily because it offers a user-friendly interface, a full suite of animation and interactive tools, multiple customization options, an extensive library of templates and much more.

You can access animated 2D and 3D graphics, icons, illustrations and special effects that level up your visual content, as well as, animated enter and exit effects for your text and other design elements.

In addition, you can create a clickable menu or interactive table of contents, ink slides, pages or content blocks to objects on your canvas, and create hover effects or clickable pop-ups that reveal information when users take action.

The best part? Visme offers a variety of interactive templates and ready-to-use graphics that help users save time and create high-quality presentations quickly.

Q. Which Type of Presentation Is the Most Interactive?

When it comes to interactive presentations, there are several types that can be quite effective.

However, one of the most interactive types of presentations is one that involves the audience directly in the discussion and allows for active participation.

This can be achieved by using interactive presentation examples and tools such as videos, live polls, quizzes, Q&A sessions, interactive games, and hands-on activities. By engaging with the audience in this way, presenters can create a memorable experience that not only educates but also entertains.

Q. How Do I Make My Presentation Stand Out?

There are a few things you can do to make your presentation more memorable.

First, make sure you have a clear and concise message you want to convey to your audience. This will help you stay focused and avoid getting sidetracked during your presentation.

Next, use visuals like images, graphs, and charts to help illustrate your points and break up the text on your slides. Don't be afraid to use humor or storytelling as well, as these can help engage your audience and make your presentation more entertaining.

You can also consider adding animations and interactive elements to your presentation to make it more engaging. Interactive elements, such as quizzes, polls, or games, can also help to engage your audience and keep them interested in what you're saying.

Animations can be used to bring your content to life and keep your audience's attention focused on the screen. For example, you can use animations to highlight key points or to add a bit of visual interest to your slides.

Finally, practice your delivery and try to be confident and enthusiastic when you present. This will help you connect with your audience and leave a lasting impression.

Q. Are Interactive Presentations More Effective?

Interactive presentations can be more effective than traditional, static presentations because they engage the audience and keep them interested throughout the presentation.

When the audience is hooked, they become active learners and are more likely to retain the information.

Interactive presentations can also be customized to meet the specific needs and interests of the audience, making them more relevant and impactful.

Overall, incorporating interactive elements into a presentation can help to create a more dynamic and memorable experience for the audience.

Q. Is an Interactive Presentation Different From Interactive Content?

Yes, an interactive presentation and interactive content are two different things.

An interactive presentation is a type of content that conveys engaging information using multimedia elements such as videos, animations, and interactive graphics.

Interactive content, on the other hand, refers to any type of content—such as quizzes, polls, and games— that requires your audience to participate actively rather than consume the information passively.

Visme: The Best Interactive Presentation Software

Before now, you were probably thinking of which option you would use for your presentation to engage your audience. Before now, you were probably thinking of which option you will use for your presentation to engage your audience or how to make presentations interactive.

So now you see? Your next presentation doesn’t have to be boring and predictable. By incorporating these interactive presentation ideas , your audience will be engaged and their phones will be put away.

Visme offers tons of interactivity features right within our presentation software . Sign up and create a free account today to start trying them out. And if you’re running out of time, you can use AI Presentation Maker to create your presentation in minutes.

Beyond presentations, Visme offers an all-in-one visual content platform. You can use our infinite online whiteboard to brainstorm and build projects collaboratively, create marketing material, schedule and share it on social media right from the editor and access tons of design elements and tools to create powerful content.

Try Visme today and make your presentations interactive, entertaining and successful.

Did you find this article helpful? Which interactive presentation feature is your favorite? Let us know your thoughts and questions in the comments below!

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

20 Presentation Tips to Keep Your Audience Engaged from Start to Finish

Business | Marketing | Nonprofits | Students | Teachers

By kai tomboc - january 14, 2020.

Losing the audience’s attention is one of the most painful challenges for anyone making a presentation.

Halfway through your presentation, you notice that a couple of audience members are getting restless. The people at the back seem bored as they look down on their phones, and one of them just yawned (ugh!).

You start to feel that you failed to engage your audience. You wonder if you’re the problem. Are you a boring presenter? Perhaps you’re stuffing too much information in your slides.

Master audience engagement with these presentation best practices

From engaging product demos to presentation decks that stand out, read on for 20 valuable tips to keep your audience excited to hear more from you.

What makes a great presentation?

Before you get started, it pays to know what makes an excellent presentation.

1. It informs your audience by providing reliable information.

People want to be informed. They want to learn something new. For this reason, you should look for reputable links. The information should be as recent as possible, and at least less than a year old.

Your research work doesn’t need to be from online sources. You could also cite printed sources from the library. Double-check all of your sources and make sure they have substantial research and statistics to back them up.

2. It persuades your audience to take action.

A presentation should be persuasive. This is especially true for business presentations and product demos. You might also want to appeal to your readers through emotions.

3. It educates your audience and empowers them to make informed decisions.

Presentations are, by nature, educational. You might be introducing your audience to a new idea, product, or service.

4. It instructs your audience in a clear, compelling way.

A presentation should be instructional. Organize your presentation as clear and concise as possible, so your audience will be able to digest your information more effectively.

5. It inspires your audience by being memorable.

A good presentation motivates an audience to act on things that they’ve been meaning to do after hearing you speak or present.

20 best pactices for visually-appealing, convincing presentations

With all that in mind, here’s a list of useful best practices and tips for presentations that stick.

1. Know your target audience.

Your target audience is the demographic that you’re aiming to convince, educate, or inspire with your presentation. This crucial step helps you craft a presentation that resonates with your intended audience.

For instance, if you’d like to educate teens, create a presentation that appeals to their age group. Make your presentation more upbeat, and use pop culture references and images that they can relate to.

On the other hand, if your target audience spans middle-aged professionals, your presentation should be straight-to-the-point and based on facts. These professionals are typically results-oriented, and they want to get to the heart of the matter right away.

By and large, getting to know your target audience enables you to create a presentation without wasting time on uninterested demographics.

2. Create an outline.

Your next step is to create an outline of your presentation. It will help ensure order in your presentation and present facts and sources as effectively and efficiently possible.

It’ll also help if you assign a subtopic for each slide. Let’s say your main topic is the American Civil War. The war lasted roughly four years, and if you delve into it without any organizational structure, your audience will end up confused. Sort your slides according to year and the important events that took place. The same applies to any topic.

3. Start with a memorable introduction.

Opening a presentation with “My name is .. ” or “I’m here to talk about..” are less likely to make your presentation memorable and engaging to your audience.

So how do you keep everyone glued to your presentation with a powerful, memorable opener?

Share an anecdote, ask an intriguing question, or get people’s energy up with a short activity.

Next, make your opening slides as eye-catching as possible. In your opening slide, use bold fonts. Add visuals like gifs or an animated infographic.

Finally, provide an overview of your presentation in the introduction slide. An overview that meets your audience’s expectations of your presentation helps keep an audience absorbed and attentive from start to finish.

4. Eliminate clutter in your slides.

Avoid overcrowding your slides with images or graphics. Although it’s fine to use visuals to complement your slides, the keyword here is “complement.”

Too many photos will make your slides look cramped. Take a minimalist approach to your slides. For images and graphics, use them sparingly and thoughtfully.

Don’t be afraid of white space in your slides. Consider readability first, visual appeal second.

5. Use pictograms.

Lengthy presentations could get boring in the long run. So if you want to keep your audience’s attention, you will need to make your presentation attractive and easier to understand.

Enter pictograms !

Pictograms express information, ideas, or messages through images, signs, or symbols. Also, they can help simplify complicated concepts.

6. Be thoughtful of your color scheme.  

Your choice of colors can have an impact on your audience’s mood and perception of your presentation. It may not be evident at first glance, but your presentation colors can draw a particular set of feelings from your audience. Orange looks more carefree than beige, right?

Here are some quick tips to help you pick the right color combination for your presentation:

• Choose a color scheme that matches your presentation’s theme. For example, if you’re about to present a serious topic, consider somber, dignified colors like white, black, or brown. But if you want your presentation to be more upbeat, use lighter hues like yellow and orange. 
•  Use your brand colors to raise brand awareness and recognition. 
• Stick to 2-3 colors. Joint research by Adobe and the University of Toronto revealed that most people prefer a combination of 2-3 colors. A good rule of thumb is not to use more than four colors. When using more than 3-4 colors, go for shades, tones, and tints of your original colors like the example below.

7. Focus your audience’s attention using data visualization.

Presenting statistics and percentages in writing can be a challenge to use in your presentation. For this reason, consider data visualization.

For example, graphs and charts are often used to highlight comparisons in data. You can also use them to inform your audience of a specific data point.

It’s worth noting that a poorly-designed graph or chart could ruin your presentation if proven false or shabbily done. Make sure that your data are correct, and your diagrams or charts are correctly labeled. Don’t just use pie charts because they look hip and smart. You have to learn how to choose the right chart or graph to visualize your data.

8. Use presentation templates.

Templates often take a bad rap because they’re perceived as limiting, sapping one of creative freedom. However, templates shouldn’t be perceived this way.

Think of templates as frameworks or a set of building blocks that you can tinker with as you create your presentation. Without a templated structure, you’ll likely waste a lot of time and resources making your presentation from scratch.

For example, use infographic templates as a way to make your presentation more engaging (minus the time-consuming task of making a presentation from scratch. The process infographic template below is perfect if you’re explaining a process in one of your presentations.

9. Try the duotone effect in your presentations.

The duotone effect is the use of two contrasting colors to create dramatic, visually pleasing results. Thus the name duotone.

This design style is gaining popularity with designers and non-designers alike. Learn more from this quick duotone tutorial via Adobe .

10. Show, don’t tell.

Stories are a powerful medium to get your audience to sit up and listen to you. For this reason, aim to “show” rather than “tell” your audience about a topic, insight, or idea.

For example, don’t just state facts or figures about the dangers of not investing in their retirement. Instead, share the story of someone you know who failed to plan for their retirement, nudging your audience towards making their own conclusions or insights.

Don’t bombard your audience with too much information all at once. Avoid jargon or complex concepts without sharing a story that’ll resonate with them. With compelling storytelling, you can create anticipation and then slowly build up to your key points.

11. Incorporate infographics into your presentation.

Infographics are valuable presentation tools because they combine visuals and text. As a result, you can communicate with impact.

Furthermore, infographics make your presentation more memorable. How?

A relevant image paired with informative text helps people retain 65 percent of the information three days later — a stark contrast to presenting text-only content where someone’s likely to remember only 10 percent of the information.

Here are a few guides and tutorials when creating infographics for your next presentation:

• Guide to Making Infographics from Scratch (guide)
• 5 Ways to Use Call to Action in Your Infographic to Boost Audience Engagement (video)
• How to Write Sharp, Compelling Infographic Copy (guide)

Easelly Pro Tip: Divide long infographics into smaller segments. Add an infographic section for each presentation slide. If you’d like to raise the bar further for your presentation, try animated infographics to make your slides come to life.

12. Avoid using bullet points.

Bullet points are great tools to emphasize tips, features, or steps in lists. However, it’s best to avoid them in presentations because they don’t help your audience retain information.

Research even supports this recommendation. In 2014, the International Journal of Business Communication published the results of their research —   The Use of Visualization in the Communication of Business Strategies: An Experimental Evaluation .

The researchers wanted to learn whether the use of visuals is superior to text (a bulleted list to be specific) in communicating the strategy of the financial services branch of an international car manufacturer.

The researchers concluded the following:

“Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.”

Instead of using bullet points, consider using icons or visuals.

Take a look at the example below. Which do you think will likely get the audience’s attention and be more memorable after the presentation?

13. Choose fonts that are easier to read.

The quality of your font could affect your audience’s reaction to your presentation. Don’t just use the first standard font that pops up in your presentation editor.

Your font should match the mood and intent of your presentation. If you want your presentation to appear casual, choose a font that gives off a similar feeling.

14. Use contrast in your presentation.

Check for contrast between your texts and presentation background to ensure readability. Make it a point to distinguish one from the other.

It’s also worth noting that you are going to show your presentation to a group of people. Depending on the seating arrangement, viewers at the back may find it hard to read your presentation. Make sure that your fonts are of the appropriate size. That way, none of your audience members will have to struggle reading your slides.

15. Consider gifs and memes

Gifs and memes are popular media tools for a good reason. You could incorporate them into your presentation, and they could add a sense of humor to your topic or pitch.

When using gifs and memes, avoid those that could be misinterpreted as politically incorrect or culturally insensitive.

16. Create a consistent look and feel in your slides.

Choose a theme for your presentation templates, and stick with it ’til the end.

This doesn’t mean that you should be boring or dull with your presentation. You can add images and infographics, but there should be a sense of consistency in your slides.

Consistency leads to familiarity, which in turn encourages learning and engagement.

17. Ask intriguing questions.

Asking intriguing questions enables you to draw your audience’s attention and highlight key points at the same time.

For example, you are conducting a presentation on the Roman empire. You want to get your audience’s attention, so you raise questions such as what they know about the Roman empire, and how did the Roman empire impact modern society?

The audience may or may not get the right answers, but they will most likely try their best to answer your questions. The resulting exchange of ideas will make your presentation more spontaneous and engaging.

18. Limit to one visual per slide.

Using too many visuals at once will make your presentation appear cluttered. Limit to one visual per slide to help your audience engage more with your text and information.

19. Embrace white space.

White space , also known as negative space, is the space between the lines of texts and visuals in your presentation.  It doesn’t have to be  white  as it can also take the color of your presentation’s background. Think of white space as “empty space”. 

It helps improves readability and ensures that your graphics and texts are clear and legible in your presentation. 

20. End your presentation with an excellent call-to-action.

Call-to-action statements are an integral part of any presentation. They compel your audience to take action, and it makes your presentation more interactive.

Here’s a short video explaining how to use call-to-action in infographics (the same principles apply for presentations!):

Say you’re designing a presentation for a new gym you’re managing. You want people to try out the gym and the services you offer. You could incorporate the call to action at the end of your presentation.

“See you at the gym next week?” or “Level up in the New Year by signing up for our free gym membership for a month!” are good call-to-action statements that you can use.

Ready to start creating your presentation?

We’ve got your back if you need help with your visuals and infographics for your next presentation.

Use our simple infographic maker tool or hire one of our infographic design pros for custom infographics and animated infographics .

Here’s to a stellar presentation – we’re rooting for you!

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Matt Abrahams: How to Make Unforgettable Presentations

A Stanford lecturer and expert on public speaking explains how to ensure your audience remembers what they hear and see.

March 13, 2014

Your job as a presenter is to engage your audience, to pull them forward in their seats. (Reuters photo by Beck Diefenbach)

The first two posts in this series talked about how to remember your presentations and what to do if you do forget parts of it . Now we need to focus on the other side of the speaking equation — the audience. Specifically, what you can do to make your presentation more memorable.

Audiences need help to remember your content. Unfortunately, the norm for audiences is to “sit back and take it.” This results in unengaged audiences who are often left to find meaning in the presenter’s message. With careful crafting, you can include three concepts in your presentation that will facilitate your audience’s remembering what you say and your call to action: (1) variation, (2) relevance, and (3) emotion.

Variation — in Sound, Sight, and Evidence

Diversify your material to keep people’s attention, with variation in your voice, variation in your evidence, and variation in your visuals. (Photo by Stacy Geiken)

Your job as a presenter is to engage your audience, to pull them forward in their seats. Unfortunately, audiences can be easily distracted, and they habituate quickly. To counter these natural tendencies, you must diversify your material to keep people’s attention, with variation in your voice, variation in your evidence, and variation in your visuals. You have likely been the victim of a monotonous speaker who drones on in a flat vocal style, like Ben Stein’s character in Ferris Bueller’s Day Off . Adding variation in your volume and speaking rate will help keep your audience’s attention and motivate them to listen. And by speaking expressively, your passion for your topic comes through. However, for many presenters, this type of speaking is not natural. I often instruct less expressive speakers to infuse their presentations with emotive words, such as “excited,” “valuable,” and “challenging,” and to inflect their voice to reflect the meaning of these words. If you are speaking about a big opportunity, then speak “big” in a big way. With practice, you will feel more comfortable with this type of vocal variety.

Varying the type of evidence you use to support the claims in your presentation is equally important. Too often, presenters exclusively use their favorite type of evidence. You might over-rely on data or on anecdotes. But both qualitative and quantitative academic research have found that triangulating your support provides more compelling and memorable results. So, try providing three different types of evidence, such as a data point, a testimonial, and an anecdote. This triangulation neatly reinforces your point, and it allows your audience multiple opportunities to connect with your idea and remember it, which is why it’s a technique often used by advertisers to reinforce that you should buy their product.

By varying your voice and evidence, you will make the words you speak more memorable. But what your audience sees is also critical. Just as a monotonous speaker can cause mental shutdown in an audience, repetitive body movements, and slides jammed with words can fatigue and distract an audience. People are very poor multitaskers. When distracted by spurious gestures or a wall of bullet points, audience members have fewer cognitive resources available to remember the content of what you’re saying. To increase the variety of your nonverbal delivery (e.g., gestures and movement), audio record yourself delivering your presentation, then play the recording while you move and practice your gestures. Since you do not have to think about what to say, you can play with adding variation to your body movement without the distraction of speaking.

To address the issue of slides that are “eye charts” full of details in small fonts, challenge yourself to think visually. Is there an image that could represent your point in a more meaningful way? Could you create a diagram or flow chart to help get your point across to your audience? A useful tool to get your creative visual juices flowing is Google Images. Type in the concept you are trying to convey and see what comes up in the search results. The images you find might have copyright issues, so I don’t recommend using everything you find, but you’ll get an idea of the type of visual variety that is possible.

Relevance: Know Your Audience’s Perspective

As a speaker, your job is to be in service of your audience. You need to be sure that you make it easy for them to understand your message. I am not suggesting you “dumb down” your content. Rather, I argue you should spend time making sure your content is relevant and easily accessible to them. Relevance is based on empathy. You need to diagnose your audience’s knowledge, expectations, and attitudes, and then tailor your content to their needs, particularly when presenting statistics.

Too often, presenters deliver numbers devoid of context, which makes it hard for the audience to see their relevance, much less remember them. For example, I worked with a green technology company that is doing some wonderful things to save energy. During a presentation, one of their executives said their company had saved the United States 1 billion kilowatt hours of electricity. This certainly sounds like a big number, but since I am not an electrical engineer, the number means nothing to me. But then, the presenter translated this number by saying: 1 billion kilowatt hours is the equivalent of the entire U.S. not using power for 15 minutes. With this context, this number suddenly became much more relevant to my understanding, and more impactful. Clearly, context matters. By making it relevant, you make it memorable.

Another way to make things relevant is to connect your content with information your audience already knows. Analogies are a perfect tool for this. By comparing new information to something your audience is already familiar with, analogies activate the audience’s existing mental constructs, which allows for quicker information processing and understanding.

For example, when I teach the purpose and value of organizing a presentation, I often say that a presenter’s job is to be a tour guide. We then discuss the most important tour guide imperative: “Never lose the members of your tour group!” This analogy allows my students to leverage all of their experiences of being on tours to understand not only the importance of organizing a presentation, but other ideas, as well, such as setting expectations, checking in with audience members, transitioning between ideas, etc.

By focusing on your audience’s perspective and making your content relevant to them, you help them more easily understand your points, and remember those points, too.

Emotion: Give Them a Reason to Care about What You’re Saying

Most of us can quickly recall where we were on Tuesday, September 11, 2001, yet far fewer of us can remember our whereabouts on Monday, September 10, 2001. The emotional toll of the terrifying and tragic 9/11 terrorist attacks demonstrates a truism that has been known since the ancient Greeks studied rhetoric: Emotion sticks. People remember emotionally charged messages much more readily than fact-based ones. In fact, modern scientists are finding that our emotional responses have a fast track to our long-term memory. So when possible, try to bring some emotion into your presentation, whether in the form of your delivery or the content itself.

In terms of delivery, ask yourself what emotional impact you want to have on your audience. Too often, presenters focus just on the actions or thoughts that they desire from their audience without thinking about the emotional response they want. Emotions are highly motivational, so think about what you want from your audience and then be sure to present in a manner that reflects that response. In other words, your delivery style and tone need to be congruent with the emotional impact you desire. Yet at the same time, you want to be authentic and not theatrical. This requires forethought, and I recommend practicing in front of focus groups who can give you feedback on this emotional congruency.

Many of my more technical and scientific clients and students challenge me on my assertion that emotion is important. They argue that their presentations are often highly specialized and detailed, and that emotion doesn’t play a role in those types of talks. I disagree. Even the most technical talks can have some emotional aspect, especially if you focus on the benefits or implications of the science or technology. Benefits are inherently emotional … saving time, saving money, saving trees, saving lives … these are things people care about.

I once worked with a start-up company that sold antivirus software for large computer networks. Their standard presentation was loaded with facts and data points, and unfortunately most of the presentation was less than memorable. But with some minor additions that focused on protecting data and keeping users safe, the presentation became much more memorable because now it had an emotional hook.

By adding emotion, relevance, and variety to your presentation, you can be sure the audience will remember what they hear and see. The techniques and approaches I have described will also help you be more comfortable and confident in your presenting, which will only amplify your positive impact on your audience.

For media inquiries, visit the Newsroom .

Explore More

A little “humorbragging” could help you land your next job, creative communication: how our design choices illustrate our values, can we be candid how to communicate clearly and directly, editor’s picks.

July 25, 2014 Matt Abrahams: A Good Question Can Be the Key to a Successful Presentation A Stanford GSB lecturer and expert on public speaking explains how you can become a more compelling and confident presenter by asking – not telling – in the right situations.

March 04, 2014 Matt Abrahams: Presentations and the Art of the Graceful Recovery A Stanford lecturer and expert on public speaking explains what to do when memory fails.

February 26, 2014 Matt Abrahams: How Do You Make a Memorable Presentation? A Stanford lecturer and expert on public speaking explains how to manage anxiety and deliver a smooth presentation.

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Presentation Examples: Inspiring Ideas for Different Types of Presentations

When preparing for a presentation, it can be immensely helpful to look at examples for inspiration. Different situations require different approaches—whether you’re pitching a new idea to investors, presenting a strategy to your team, or educating an audience at a conference. In this blog post, we’ll explore presentation examples across various categories, breaking down how each can be structured for maximum impact.

By examining these examples, you’ll gain insights on how to tailor your own presentation based on your objectives and audience.

1. Business Pitch Presentation Example: The Investor Pitch

An investor pitch aims to secure funding by convincing potential investors that your business is a solid opportunity. It needs to be concise, compelling, and data-driven.

Key Components:

• Problem Statement: Start by highlighting a clear problem in the market that your product or service solves.
• Solution and Value Proposition: Clearly explain how your offering addresses the problem and what sets it apart from competitors.
• Market Opportunity: Provide data on the market size, growth potential, and target audience.
• Business Model: Outline how your business makes money and its scalability.
• Traction and Milestones: Showcase your progress so far, such as revenue growth, customer acquisition, or partnerships.
• Funding Ask and Use of Proceeds: Specify how much funding you’re seeking and how you plan to use it.

Example Structure:

• Slide 1: Introduction with a compelling statistic or quote about the industry.
• Slide 2: Problem statement illustrated by customer pain points.
• Slide 3: Solution overview with visuals of your product or service.
• Slide 4: Market opportunity with key figures and growth trends.
• Slide 5: Business model explanation with revenue streams and pricing strategy.
• Slide 6: Traction, including growth charts, testimonials, or case studies.
• Slide 7: Funding request and breakdown of how funds will be allocated.

2. Sales Presentation Example: Closing a Deal with a Client

A sales presentation should focus on understanding your client’s needs and presenting your product or service as the ideal solution. It needs to be persuasive, highlighting the benefits and outcomes your offering provides.

• Understanding the Client’s Pain Points: Begin by discussing the challenges your client faces and what they’re hoping to achieve.
• Tailored Solution: Customize your pitch to show how your offering directly solves their specific problems.
• Benefits and ROI: Highlight the key benefits and the return on investment your client can expect.
• Case Studies and Testimonials: Provide examples of similar clients who’ve seen success with your solution.
• Next Steps and Call to Action: Clearly outline the next steps, whether it’s scheduling a demo, signing a contract, or a follow-up meeting.
• Slide 1: Client-specific introduction with their pain points and goals.
• Slide 2: Overview of your product or service, focusing on features that matter most to the client.
• Slide 3: Detailed benefit breakdown with visuals showing outcomes and results.
• Slide 4: Case study of a similar client, highlighting the problem, solution, and positive results.
• Slide 5: ROI analysis with projections tailored to the client’s business.
• Slide 6: Call to action, clearly stating the next steps or decision points.

3. Strategy Presentation Example: Presenting a New Business Strategy to Executives

A strategy presentation is about communicating a clear vision and plan for achieving specific goals. When presenting to executives, it’s crucial to be concise, data-driven, and aligned with business objectives.

• Executive Summary: Begin with a high-level overview of the strategy and its importance.
• Current Situation Analysis: Analyze the current landscape, including strengths, weaknesses, opportunities, and threats (SWOT).
• Strategic Objectives: Clearly define the goals and objectives of the strategy.
• Action Plan: Break down the steps, initiatives, and timelines needed to achieve the objectives.
• Resource Allocation: Highlight the resources (people, budget, technology) required for implementation.
• Risk and Mitigation: Address potential risks and how they’ll be managed.
• KPIs and Metrics: Define how success will be measured and monitored.
• Slide 1: Executive summary with a bold statement about the strategy’s potential impact.
• Slide 2: SWOT analysis or current situation overview.
• Slide 3: Strategic objectives, laid out as clear, measurable goals.
• Slide 4: Action plan timeline, including major milestones and deliverables.
• Slide 5: Resource allocation, specifying budget and team responsibilities.
• Slide 6: Risk assessment and contingency plans.
• Slide 7: Key performance indicators and how progress will be tracked.

4. Educational Presentation Example: Teaching a Concept to Students

An educational presentation is about breaking down complex information into digestible parts. The goal is to inform and engage, making sure your audience walks away with a solid understanding of the subject.

• Introduction to the Topic: Provide a clear overview of what the audience will learn and why it’s important.
• Key Concepts Explained: Break the content into bite-sized sections, with each section covering a key concept.
• Visual Aids and Examples: Use diagrams, charts, and examples to clarify and reinforce key points.
• Interactive Elements: Incorporate quizzes, polls, or discussions to check for understanding and maintain engagement.
• Summary and Review: Recap the key concepts and answer any questions the audience might have.
• Slide 1: Topic introduction with a statement of objectives (e.g., “Today, we’ll explore the fundamentals of digital marketing”).
• Slide 2: Breakdown of the first key concept with visuals and a real-world example.
• Slide 3: Explanation of the second concept, including a brief interactive activity (e.g., a poll or quiz).
• Slide 4: Visual demonstration or case study related to the topic.
• Slide 5: Summary slide recapping the main points and next steps for further learning.
• Slide 6: Open the floor for questions and discussion.

5. Motivational Presentation Example: Inspiring an Audience to Take Action

A motivational presentation aims to inspire and energize the audience. Whether you’re speaking at a conference or leading a team meeting, the goal is to evoke emotion and drive people to take action.

• Personal Story or Anecdote: Start with a relatable story that sets the tone and connects with the audience.
• Core Message or Theme: Define the central message that you want the audience to take away.
• Powerful Examples or Quotes: Use impactful quotes or stories to reinforce your message and add emotional weight.
• Call to Action: Clearly communicate what you want the audience to do next, and why it matters.
• Closing with a Memorable Statement: End with a statement that lingers in the minds of your audience.
• Slide 1: Opening with a powerful quote or a story that resonates with the audience.
• Slide 2: Introduce the core message or theme (e.g., “The Power of Resilience in Overcoming Adversity”).
• Slide 3: Share a personal experience or example that illustrates your message.
• Slide 4: Reinforce the theme with a memorable quote or an inspiring example from history.
• Slide 5: Call to action, urging the audience to apply what they’ve learned or commit to change.
• Slide 6: Closing with a motivational statement or vision for the future.

Great presentations are built on a foundation of clear structure, relevant content, and a deep understanding of your audience’s needs. By examining these examples and tailoring your approach to fit your specific context, you can create presentations that are impactful, persuasive, and memorable. Whether you’re pitching, educating, or inspiring, having a well-organized presentation outline will give you the confidence and clarity needed to deliver your message effectively.

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How to Craft a Memorable Message, According to Science

• Charan Ranganath

Four ways to make your point in a way that sticks.

Numerous researches have shown that we forget much of what we experience in a day. Knowing this, how do you create messages so there is a better chance of people remembering them? The author uses concepts from memory science to help you craft messages — whether it’s a presentation, an email, or a speech — that will be likely to stick. One way to craft a memorable message is to chunk it up. Explicitly tie together the points that you want to convey under the umbrella of a central idea. With this approach, your listener can stitch the pieces together in a meaningful way and build a rich memory for that material. Or, when communicating about a complex topic, you can make your message memorable with a concrete example instead of something vague. Remember to provide callbacks as recalling something that we previously learned can make it stronger and easier to access when we will need it. Lastly, spark their curiosity. The key to memorable communication lies not in conveying the answer, but in establishing a compelling question.

Imagine sitting in a meeting where someone is giving a presentation. You’re somewhat interested in the topic, and the speaker seems to be doing a good job. The meeting ends, and 30 minutes later, you try to recall what was discussed. You can remember that the coffee was weak, the room was too cold, and the speaker was wearing a pink tie … but you can’t remember what he was talking about.

• Dr. Charan Ranganath is a professor at the Center for Neuroscience and Department of Psychology and the director of the Dynamic Memory Lab at the University of California, Davis, and the author of the book Why We Remember: Unlocking Memory’s Power to Hold On to What Matters (Penguin Random House).

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