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13 Things to Include in Your Next PowerPoint Presentation

Your visual presentation can be improved with these 13 tips and tricks.

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Table of Contents

When putting together a presentation or deck for a big meeting, including a visual component is key. Creating and sharing a PowerPoint presentation can help you drive home key concepts with the support of text, images, graphs and tables and other multimedia elements. Having a tangible and concrete slide deck can also anchor you while also keeping your audience engaged, which can help increase your confidence as a presenter, especially if you aren’t the most extroverted person in the room.

Of course, developing an effective PowerPoint requires plenty of consideration, from determining the structure and design to navigating the technical aspects. To help, here are 13 things to include in your next PowerPoint as well as key dos and don’ts to ensure your presentation goes off without a hitch.

>> Learn More: 5 Types of Presentations Every CEO Needs to Have

What to include in your PowerPoint presentation

A strong PowerPoint presentation should include the following components.

1. Who you are

When presenting to an unfamiliar audience — for example, if you’re speaking at an academic conference or giving a pitch to investors — it’s crucial to introduce yourself. Establish credibility and trust by briefly discussing your line of work, past accomplishments or related projects you have worked on.

2. Your logo

businesswoman in front of a presentation screen of bar graphs

While you may have included your logo in your introduction, you can also put it on each slide of the presentation. This helps your brand “stick” and can be particularly effective when speaking about or on behalf of your company. [Read more about creating a small business marketing plan .]

3. An agenda

Next, write an agenda slide. Not only does this set expectations for your audience and maintain the flow of the presentation, but it can also keep you on track in both drafting and presenting your information.

4. A clear roadmap

graphic of a computer screen with graphs on it

In addition to establishing an agenda early on, you can also break down that agenda further with a clear roadmap for your presentation, which is especially helpful for longer PowerPoints with multiple sections. Don’t be afraid to return to the roadmap as needed to allow your audience to follow along better.

5. Information not on your slides

Your PowerPoint slide deck is designed to supplement and enhance your oral presentation, not replace it. Ensure your verbally-presented information adds value by including information that is not on your slides. Keep written text to a minimum, focusing on key words and main ideas. You can expand on these concepts in greater detail as you present.

graphic of a businesswoman in front of a slide presentation

6. Engaging visuals

The primary benefit of a PowerPoint is the ability to add visuals. In addition to any text on-slide and your verbal presentation content, enhance your message with engaging visual elements, such as graphs and infographics. Relying less on text helps ensure the focus remains on you, the presenter, while also illustrating your key takeaways effectively.

7. Updated data

There’s nothing wrong with reusing or repurposing a slide deck you’ve already created — as long as you keep everything current. If your PowerPoint includes statistics, industry trends , information on your business or other data, check every number and update as necessary before presenting.

8. The answer to ‘so what?’

Even if you include the most compelling and clear information in your presentation, it won’t make an impact if your audience doesn’t understand the bigger picture. Aim to answer the unspoken question of “so what?” by clarifying why the message is important and why it is relevant to your listeners.

9. Key takeaways

Your key takeaways are arguably the most important part of your presentation. Highlight these main points at the end of your PowerPoint ― or, for longer presentations, at the end of each section ― to help your audience remember them. Generating your key takeaways in the outlining stage can also help you structure your slide content.

10. Backup slides

Because a presentation is designed to be clear and concise, you may not always have the time or opportunity to go in-depth on certain topics or audience questions. Having backup slides with additional information can encourage further audience understanding — without letting the presentation veer off-track or run over time.

11. An objection slide

Depending on your presentation topic, your audience may have objections. Get ahead of these objections by dedicating a section to it in your PowerPoint. Give people the opportunity to raise any concerns and address known or anticipated issues directly.

12. A call-to-action slide

businessman giving a presentation to a row of people

Consider what you want your audience to do after listening to your presentation. Are there specific actions to take, ideas to consider or a person to contact? Lay this out for your audience in a call-to-action slide.

13. Contact information

Display your contact information on the last slide to encourage your audience to reach out to you. They will likely appreciate the opportunity to reach out to you should they wish to discuss further and you may also make a valuable connection in the process. [Read more about how to improve customer service for e-commerce sites .]

Dos and don’ts of PowerPoint presentations

If you’re planning to use PowerPoint as a business tool, here are some key dos and don’ts to keep in mind:

  • Do use speaker notes to your advantage: While your slides should be relatively clutter-free and light on text, you can include speaker notes at the bottom of the page that are only visible to you, the presenter. Use this section to include any facts, examples or questions you want to highlight in the presentation.
  • Do keep your slide backgrounds subtle and consistent: Selecting a background or color scheme that’s too bold or busy can make your presentation hard on the eyes. Ensures sufficient visual contrast between the background and text colors so you and your audience can see it clearly. Microsoft has developed several built-in themes with this visual contrast in mind, though you can also create your own template if you have an eye for design.
  • Do have a backup plan: Technology can fail us at the most inopportune times. Should the PowerPoint or your computer have issues, you’ll want to have a backup of your presentation on a memory stick, a CD or on the cloud. In the worst-case scenario, the tech won’t work and you won’t have any visuals to present. If that happens, take a deep breath, then deliver your presentation with a focus on the message. [Related article: Top 10 Cloud Storage Services for Business ]
  • Don’t read your PowerPoint word for word: When presenting, your goal is to engage your audience and maintain their attention throughout. Reciting information verbatim from your slides can limit your connection with your audience and hurt your ability to “read the room.” Use the PowerPoint to guide and illustrate as needed but let you and your verbal presentation be the focus.
  • Don’t go overboard on transitions and effects: It can be tempting to add slide transitions and sound effects for some visual excitement. However, these special effects rarely enhance your message and can be distracting or even come off as “gimmicky.” Additionally, PowerPoints with effects tend to run more slowly than those without, particularly if you’re presenting on a different computer than the one used to create the slide deck.
  • Don’t include too many slides or too much information: People should not spend the entirety of your presentation reading, nor should there be so much information that they become overwhelmed and tune out altogether. Limit the number of slides in your presentation, as well as the amount of text on any given slide. Use your oral presentation to expand on key points and engage with your audience.

Scott Gerber contributed to this article.

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10 Top PowerPoint Presentation Tips for Beginners

10 Top PowerPoint Presentation Tips for Beginners

Written by: Heleana Tiburca

what needs to be in a powerpoint presentation

Creating a PowerPoint presentation can seem like a daunting task, but it doesn’t need to be.

In this list, you’ll find the best practices and tips for creating a powerful PowerPoint presentation for beginners.

You’ll learn how to:

  • Create a professional-looking slideshow presentation
  • Keep your PowerPoint presentation design cohesive
  • Make your slides interactive
  • Animate text and graphics

So without further ado, let’s jump right in.

In this video, we've put together our top 13 presentation design tips to help you wow your audience and create the best slide deck they've ever seen.

10 Tips for Effective PowerPoint Presentations

Tip #1: choose an interesting topic, tip #2: do some deep research, tip #3: use an amazing presentation tool, tip #4: pick out a presentation template, tip #5: keep your audience in mind, tip #6: add eye-catching headings and text, tip #7: keep it engaging with animations, tip #8: make your powerpoint interactive, tip #9: add visuals to your presentation, tip #10: practice presenting your slideshow.

So, you need to create a PowerPoint presentation but don’t know where to start. The very first and most important thing you’ll need to do is to decide on your topic.

You’ll want to make sure that the topic you choose is interesting and engaging for those who will be listening to you present your slideshow.

If you’re not in control of your topic and you’ve been assigned a task to present, don’t worry. There are lots of different ways that you can capture your audience’s attention, and transform a boring topic into an incredibly interactive and engaging presentation.

You can do this by using an effective PowerPoint presentation template that will capture your audience’s attention, no matter how bland the subject.

Learn more about PowerPoint templates and how you can use them to your advantage in tip #4!

Once you’ve chosen your PowerPoint presentation topic, you need to make sure that you get all of your facts straight.

Do a deep dive into your research and come up with useful and interesting information that you can use at your next presentation.

Once you’ve gathered up some information, it’s time to make a bullet point list of topics you want to cover, to make sure you don’t leave anything important out in your presentation.

After you’ve created a bullet point list full of your main points and all the important points that you want to convey, you can then make an outline of your speech.

This can be a rough draft, or you can write out in great detail your entire “script”, so to say. If you’re a spontaneous writer, then you may want to write directly in the slideshow editor of your choice.

If not, you can write it all out on a document, so that you’re ready to copy and paste right onto your slideshow presentation.

The best way to create an amazing slideshow is by using an equally amazing slideshow tool.

A tool like Visme will help you create a professional-looking and exciting PowerPoint presentation efficiently and quickly, even as a beginner.

what needs to be in a powerpoint presentation

Visme is a slideshow presentation maker that lets you easily create your entire presentation from start to finish. You can even import existing PowerPoint presentations into Visme and edit them there. When you’ve finished editing, you can export editable PowerPoints to present offline.

Visme is a diverse tool that does so much more than just create PowerPoint presentations. You can create anything design-related there, including videos, social media posts, ebooks, manuals, infographics and more.

tools to create infographics - flowcharts visme

Other than hundreds of slide templates and fully designed presentations, you also get access to advanced editing tools to make your presentation unique and creative.

Add and replace backgrounds, tap into free libraries of photos, videos, icons and illustrations, add pre-animated assets or manually animate objects and text, and switch up the color scheme with a single click.

With Visme, creating presentations that stand out is as easy as 1-2-3.

Now, let’s jump into the specifics of how to make an effective presentation.

Ready to create your own presentation in minutes?

  • Add your own text, images and more
  • Customize colors, fonts and everything else
  • Choose from hundreds of slide designs and templates
  • Add interactive buttons and animations

Next on our list of PowerPoint tips for beginners is picking out the perfect template.

Visme is an amazing presentation software that has an abundance of slideshow presentation templates that you can choose from and customize.

We have modern PowerPoint templates, data-driven presentation templates, colorful templates and everything in between. Just scroll through all the templates and we’re confident you’ll find the perfect one for you.

what needs to be in a powerpoint presentation

If you want, you can even design templates of your own and save them for future slideshows that you want to create in a similar fashion.

You can also browse through our presentation themes, which include hundreds of pre-made slides you can mix and match to create your own presentation deck.

export powerpoint visme - slide-themes

Once you pick out your template, you can edit every single design aspect, from the overlays to images, to the color scheme, clipart and stickers, slide transitions and more.

We recommend finding a template that resembles the presentation that you need so that the design process goes as smoothly and easily for you as possible. Creating a presentation should be enjoyable, and Visme makes that process possible.

If you are feeling confident and you don’t want to use one of our professionally designed slideshow templates, you can start from scratch and create your own. Add and remove as many pages are you want and benefit from our stock images and videos, stickers, text templates and more.

Once you’ve chosen your template, you need to think of your audience. Not every presentation design is going to be appropriate for every audience.

In order to make an effective PowerPoint, you need to get in your audience’s head. Ask yourself, “What do they want to see?” or “What value can I bring to them?”.

The design approach you take will greatly impact the results of your audience’s retention. You want to make sure that you please your audience as much as possible and keep them engaged with what you’re trying to convey to them.

If you need to create a report-based, data-driven presentation, then you need to add lots of charts. But not just any type of boring chart. You can use one of Visme’s beautiful charts and edit the values, axis, legend, colors, appearance and more.

what needs to be in a powerpoint presentation

If you already have your data in an Excel sheet or Google sheet, you can import them into Visme’s editor and they will automatically be turned into visual data.

You can also add charts and graphs, diagrams, tables, maps and data widgets. Whatever you need, Visme has it.

You want to make sure that your PowerPoint slideshow’s readability is on point. You can do this by choosing the clear and engaging fonts that go with your presentation topic and theme.

In Visme, you can customize the font, style, size and color of your text. Adjust spacing, borders and even animate the text to make your slides more engaging.

We have tons of typefaces for you to choose from, from Helvetica to Calibri and Arial, to sans-serif and serif fonts, we know you’ll find the perfect one to create a great presentation.

what needs to be in a powerpoint presentation

Remember, less is more when it comes to a seamless design. Instead of lines upon lines of text, you should be strategic about your text design.

Make sure not to use more than 3 different typefaces per slide. This will keep your design looking sleek and not overloaded.

You can do also use premade text templates created by our professional designers. Simply scroll through all the different text templates, find one you like, and drag and drop it onto your slide. From there, you can customize it as much as you please.

It’s important to keep all the design elements and text on your slideshow aligned, so take advantage of our grid and keep everything visually pleasing and aligned.

You can drive your main points home with a large heading, and align other, smaller text boxes beneath to make sure you stay on track and don’t deter from your main points.

One way you can make your text stand out is to incorporate shapes. If you want to make your text pop out and come to life, add a shape behind them.

what needs to be in a powerpoint presentation

Make sure the shape color you choose is a good contrast to the text color so that you can easily see what is written out without having to squint your eyes and decipher what’s written.

You can also take advantage of negative space in your design. If you feel like there’s an empty spot in your slide that looks a little awkward, it’s the perfect place to add some text.

Using negative space for showcasing text is always visually appealing, so use those blank spaces to your advantage!

Another great way you can keep your audience engaged with your presentation is by animating objects. Instead of just showing them a boring, static slide, why not animate the text and objects to bring everything to life?

In Visme’s editor, you can animate any object with just the click of a button.

what needs to be in a powerpoint presentation

Make any element slide in and out, bounce, fade in or fade out, spin, appear from thin air and more. There are so many ways you can animate objects and fit your design style to make your presentation stand out from the rest.

You can even go through our library of professionally designed animated graphics and drop them onto your slide. Choose from animated characters, illustrations, icons, special effects and avatars.

Once you add an animated graphic to your design, you can customize them in many different ways, such as editing the pose, speed, repetitions and colors.

Instead of just having your next slide show up as a static image, use a transition between the two slides in order to make the transition seamless.

Visme has lots of elegant and modern transitions to choose from. Scroll through our transition presets and try them out to see which one suits your style best. You might like the zoom-in transition, slide-in or fade.

There are so many transitions for you to choose from, but we recommend you find the one you like most and use it for all slide transitions for the entire slideshow presentation. This will keep your design cohesive and easy on the eyes.

Don’t forget, you can also use sound effects in your presentation when necessary and you want to grab your audience’s attention!

Throughout the entire presentation, you’ll want to make sure that you keep things interactive and entertaining for your audience.

Even though PowerPoint is widely used for creating slideshows, there are many different presentation softwares you can use.

If you use Visme’s presentation maker, you can make your slideshow interactive. One way you can do that is by adding external links to any graphic in the presentation. This way, you can quickly access different pages and documents without ever needing to leave the slideshow.

what needs to be in a powerpoint presentation

Another amazing interactive feature of Visme’s is the interactive maps and data visualizations. You can have your viewers simply scroll and hover over an object and more information will pop up.

For example, if you want to create a map with statistics regarding each state, you could add the information to each state in the chart, and then when someone hovers over the state, the statistic will pop up.

This is very convenient for conveying lots of information in an organized way.

You can’t have a good presentation without adding high-quality images, videos, stickers and clipart to your presentation. Without engaging visuals, you’ll quickly lose your viewer’s attention, and risk having a boring PowerPoint presentation.

Visme makes it incredibly simple to add your own multimedia. If you want to upload your own photos, video or audio, you can do so by clicking on “photos” or “media” and clicking “upload.”

Once you click on the “upload” button, you can upload your multimedia from your computer, then find it in your Visme library.

If by chance you aren’t happy with the media you have, or you don’t have any images to upload at all, there’s no need to worry.

Visme is loaded full of high-quality videos and images that are free for you to use in your presentation designs.

what needs to be in a powerpoint presentation

If you want to browse through millions of stock videos and stock images, just click on “photos” in the left menu toolbar. This will take you to all of our stock images. To search for a specific image, type a keyword in the search bar to find exactly what you’re looking for.

Once you find the perfect image or video, you can drag and drop it onto your presentation. You can then add shapes and frames to your image for a modern, geometric look.

If you’d like to edit and enhance your chosen image, you can do so in the Visme editor. You can change the brightness, contrast, colors, shadows and more. You can add and customize filters to your images for a cohesive color scheme.

For a highly effective and great presentation, you need to feel confident when presenting.

Firstly, You can rest assured that after creating a PowerPoint presentation in Visme, your design will be professional and engaging for your crowd, but now it’s up to you.

You need to be as engaging and exciting as your presentation is, so don’t wait until the last minute to practice your public speaking. Rehearsing your slideshow presentation will simplify the public speaking process and things will go much better if you practice.

Having a bulleted list next to you so you stay on track and making eye contact with your audience will help them pay attention, and will make a good presentation an excellent one.

The more you practice, the more comfortable you’ll be with your presentation. So make sure to run through it a few times and you’ll be good to go.

Ready to Level Up Your Presentations?

The best way you can create a powerful Microsoft PowerPoint presentation is by using a tool that isn’t necessarily PowerPoint.

Visme is an all-in-one design tool that will aid you in not only creating slideshows but any other type of visual content that you need, such as infographics, social media posts and documents.

Give Visme a go and create a free account today . You might become addicted to its awesomeness, so use it at your own risk!

We know that after reading all these tips, your presentation skills have gone through the roof. You’re practically a master slide-maker by now.

If want even more information and tips that can help you create modern PowerPoint designs, you can check out some of our tutorials on our YouTube channel .

We hope this article was helpful to you and we wish you the best of luck on your upcoming presentation. We know you’re going to smash it!

Frequently Asked Questions (FAQs)

We have received lots of questions regarding PowerPoint presentations and we want to make sure you get the answers you're looking for.

So let’s dive into your questions.

Q1. What is the 10-20-30 Rule of PowerPoint?

The 10 20 30 Rule of PowerPoint suggests that each presentation should have 10 slides, shouldn’t last any more than 20 minutes in total and all fonts should be at least 30 points or larger.

This is a great rule of thumb to keep in mind when creating a PowerPoint presentation.

Q2. What is the 5 by 5 rule in PowerPoint?

The 5 by 5 rule was put in place to help keep your audience from feeling overwhelmed by text.

The text on each slide should be short and to the point and have no more than five words per line and no more than five lines of text per slide.

Q3. How do you make a good PowerPoint presentation?

A good PowerPoint presentation is created in a great design tool like Visme.

Choose an engaging template, know your main points, use engaging images and animations, and drive home your main points by practicing presenting your presentation before going public with it.

Q4. What makes an effective PowerPoint presentation?

You can create an effective PowerPoint presentation by using no more than 10 slides, not overwhelming your audience with big chunks of text, having all your design elements aligned, using a great template, knowing your main points and driving them points home with a great closing argument.

Q5. What are the advantages of PowerPoint templates?

Some of the advantages to using PowerPoint templates are that you get professionally designed slideshows without having to know how to design and you can quickly copy and paste your text into the text boxes already set up for you.

But you don’t have to use PowerPoint to create PowerPoint presentations. You can use a design tool like Visme to create amazing PowerPoint Presentations.

Q6. How to make a PowerPoint presentation attractive?

One powerful way you can make your PowerPoint presentation attractive is by using high-quality visuals. This includes having high-quality images, videos, stickers, transitions, animations and more.

One easy way you can do this is by using a Visme PowerPoint presentation PowerPoint and customizing it to suit your needs.

Q7. What should a PowerPoint presentation include?

A good PowerPoint presentation should include about 10 slides full of useful information, engaging visuals, interactive elements and high-quality images among other important things.

You text should be clear and easy to read, the images shouldn’t be blurry, your main points need to be easy to spot as soon as you open the slide and you should include seamless transitions.

Q8. What’s the best alternative to PowerPoint?

The best alternative to PowerPoint in our opinion is Visme.

Visme is a presentation maker, but it's also much more than that. You can create animated slideshows, documents, infographics, social media posts, videos, and more quickly and easily.

Unlike other tools, Visme gives you the most value for your money. You can also tap into features like data visualization, brand management, team collaboration, customizable animated assets like illustrations, icons and characters, and much more.

Ready to get started? Sign up for a free Visme account today and take it for a test drive for as long as you like.

Create beautiful presentations faster with Visme.

what needs to be in a powerpoint presentation

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what needs to be in a powerpoint presentation

About the Author

I’m Heleana and I’m a content creator here at Visme. My passion is to help people find the information they’re looking for in the most fun and enjoyable way possible. Let’s make information beautiful.

what needs to be in a powerpoint presentation

Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

Ask your audience questions with SlideLizard

  • an informative
  • an entertaining
  • an inspiring
  • or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Structure of a good presentation including introduction, main part and conclusion

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Icebreaker polls with SlideLizard

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Make your presentation interactive by using SlideLizard

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Feedback function of SlideLizard

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

Short presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

Tell a story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

Chronological structure of a presentation

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

  • What could be
  • A moment to remember
  • Promise of “New Bliss”

Related articles

About the author.

what needs to be in a powerpoint presentation

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

what needs to be in a powerpoint presentation

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Slide transitions.

Slide transitions are visual effects which appear in PowerPoint when one slide moves to the next. There are many different transitions, like for example fade and dissolve.

Solution Presentation

A solution has already been found during a solution presentation. The only thing that remains is to find a solution on how to realize the decision.

Learning on Demand

Learning on Demand means that the content is available extactly when it's needed by the learner

Virtual Reality

With Virtual Reality people can practice situations and important processes in a virtual room by putting on special digital glasses. They can influence what happens themselves.

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A step-by-step guide to captivating PowerPoint presentation design

november 20, 2023

a dark pink colored circle logo with corporate powerpoint girl in the center of it

by Corporate PowerPoint Girl

Do you often find yourself stuck with a lackluster PowerPoint presentation, desperately seeking ways to make it more engaging and visually appealing? If your boss has ever told you to "please fix" a presentation and you didn't know where to start, you're not alone. In this article, we'll walk you through a straightforward method to transform your PowerPoint slides into a visually captivating masterpiece. 

Let's dive right in! 

Clean up your slides 

The first step in this journey to presentation excellence is all about decluttering your slides and elevating their impact. Say goodbye to those uninspiring bullet points that often dominate presentations. Instead, focus on what truly matters – the key call-out numbers. By increasing the font size of these numbers, you ensure they take center stage, immediately drawing your audience's attention. 

To make those numbers pop, consider breaking the text after the numbers into the next line and adding a touch of color. The contrast created by pairing a dark color with a lighter shade, like dark teal and light teal or burnt orange with peach, can work wonders. This simple adjustment makes your data more engaging , enhancing the overall impact of your presentation. 

Add dimension with boxes 

Now, let's introduce an element of depth and organization to your slides. By adding boxes, you'll create a visually pleasing structure that guides your audience through the content. In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. 

To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly enhances the visual appeal of your slides. 

Insert circles 

To further enhance the visual appeal and engagement of your slides, let's introduce circles. In the Insert menu, navigate to Shapes and choose the circle. Adjust the circle's height and width to 1.2, ensuring it complements your content seamlessly. Match the circle's shape fill color with the corresponding text color for a harmonious look. 

Avoid using colored outlines for the circles, as they may distract from the overall aesthetic. This simple addition of circles adds an element of visual interest to your presentation, making it more captivating. 

Choose icons 

Now, it's time for a touch of creativity. Selecting icons to complement your text can elevate the clarity and appeal of your slides. In the "Insert" menu, you can search for relevant keywords to find the perfect icon from PowerPoint's extensive library . 

For instance, if your text discusses investment portfolio yield, search for "growth" and choose an upward arrow growth icon. These icons add an extra layer of visual appeal and clarity to your content, making it more engaging and informative. 

Final touches 

To wrap up the transformation process, we come to the final touches that give your presentation a polished, professional finish. Align your icons with their corresponding circles and change the shape fill color to white. This simple adjustment creates a crisp, cohesive look that ties everything together seamlessly. 

In conclusion, by following these steps, you've embarked on a journey to enhance your PowerPoint presentation . These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation that will captivate your audience. So, the next time your boss says, "Please fix," you'll know exactly where to start. Happy presenting! 

Related topics

  • Documentation

The Go-To Guide on How to Structure a PowerPoint Presentation

The Go-To Guide on How to Structure a PowerPoint Presentation

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  • Clarity for Your Audience
  • Better Retention
  • Confidence as a Presenter
  • Introduction
  • Create Slide Sections
  • Use the Outline View
  • Create a Table of Contents
  • Common Pitfalls and How to Avoid Them
  • Craft An Impactful PowerPoint Presentation

Think about a fancy building that looks incredible from the outside but lacks a strong foundation. It won’t last long or work well. Similarly, having beautiful slides is not enough in PowerPoint presentations if you don’t organize them properly.

In this article, we’ll talk about how to set up a PowerPoint presentation correctly. We’ll explain what important parts it should have and give you practical tips on arranging your slides to make them effective. These practical ideas will help you organize your slides better and make it easier to create them. 

Let’s dive in and understand why a good PowerPoint structure is so important.

Why Structuring PowerPoint Presentations is Important?

Why Structuring PowerPoint Presentations is Important

1. Clarity for Your Audience

Imagine telling a story with all the words mixed up. It would not be very clear. That’s how it feels for your audience when your slides are not structured. When your presentation has a clear beginning, middle, and end, people can follow along much better. They know where you’re starting, what’s coming next, and what you’ve concluded.

2. Better Retention

Research tells us that structured information is 40% more likely to be remembered than information everywhere. So, if you want your audience to remember your key points, structuring your slides is essential. It’s like putting important items in labeled boxes – easier to find and remember.

3. Confidence as a Presenter

A structure also benefits you as the presenter. It’s like having a map that guides you through the presentation. You know what’s coming next, which helps reduce nervousness and keeps you from getting lost in your talk.

4. Engagement

A well-structured presentation is more engaging. People are more likely to pay attention and stay interested when they can follow a clear flow of information. It’s like a good movie – it keeps you hooked because it makes sense.

Therefore, structuring your PowerPoint presentation is like giving your audience a clear roadmap. It helps them understand your message, remember it, and keep you on track as the presenter. So, if you want your presentation to succeed, take the important step of structuring it properly.

Typical PowerPoint Presentation Structure 

Typical PowerPoint Presentation Structure

The introduction is like the opening act of a performance, and it’s super important because it tells your audience what they’ll learn from your presentation. Here are the different slides you need to include in the beginning:

  • The Title: Start your presentation with a clear and captivating title. It sets the stage for what your audience can expect. You can add a brief description under the title.
  • A Table of Contents / Main Menu: A table of contents or main menu slide is like the map of your presentation. It provides your audience with an overview of what topics you’ll cover. It is especially helpful for longer presentations. You can easily make your presentation more engaging by using hyperlinks. This means your viewers can pick which part they want to see next by clicking on it, just like choosing a chapter in a book.
  • Objectives: Clearly state what you aim to achieve with your presentation. It’s like telling your audience what to expect and why it matters. For example, if you’re giving a presentation about a new project, your objective could be to gain approval and support from your team.
  • Definitions (Optional): Consider including a definitions slide if your presentation involves specific terms or concepts your audience may not know.

Main Content : The body of your presentation is where the real meat of your topic resides. Here’s how you can structure it effectively:

  • Introduction to Topics : Start by introducing the main topics or sections you’ll cover. Think of this as the roadmap within your presentation. For instance, if you’re discussing the benefits of a new product, you might have sections like “Product Features,” “Market Opportunities,” and “Customer Feedback.”
  • Content Slides : Each main topic or section should have its series of content slides. These slides delve into the details, providing information, examples, and visuals. 
  • Numbering:  You should number your points according to priority. (1,2,3..)
  • Narration: Narrate each slide like a story from beginning to end. 
  • Time Frame: You should place the slides in the time frame (Past, Present, Future)
  • Problem-Solving : Explain a problem, talk about how it affects things, and then offer solutions to fix it.
  • Transitions : Use transitional slides to guide your audience smoothly between sections or topics. 
  • Visuals : Incorporate visuals like images, diagrams, and charts to enhance understanding and engagement. 

A strong conclusion wraps up your presentation nicely. It recaps the important things you discussed and reminds your audience what they should take away. Here are some slides you might consider including:

  • Summary and Takeaways: The conclusion is where you tie everything together. Summarize the key points you’ve discussed in the body of your presentation. Reinforce your main message and objectives.
  • Call to Action (Optional) : Depending on the nature of your presentation, you should include a call to action slide. It could be an invitation for questions, a request for feedback, or a specific action you want your audience to take after the presentation.
  • Closing Remarks: End your presentation with some closing remarks. Thank your audience for their attention and participation. It helps create a sense of closure and leaves a positive impression.

Remember, while this structure is typical, it can be adapted to suit your specific presentation and audience. Flexibility is key. Ensure your slides are visually appealing, easy to read, and not overcrowded with text. Keep your audience’s attention by using a clear structure, engaging visuals, and a well-planned delivery. 

By following this structure and considering your audience’s needs, you’ll be well on your way to creating a successful PowerPoint presentation.

Technical Tips for Structuring in PowerPoint

Technical Tips for Structuring in PowerPoint

1. Create Slide Sections

When dealing with a big PowerPoint presentation, organizing it into sections that you can easily collapse or expand is helpful. This makes it neater and easier to work on. Here’s how you can do it in simple steps:

Create a Section :

  • Find the slide in your list where you want to start a new section.
  • Right-click on that slide.
  • From the menu that appears, choose “Add Section.” It will create a new section.
  • You’ll see it’s named “Untitled Section.” To give it a proper name, right-click on it and select “Rename Section.” Then, type in the name you want.
  • If you need more sections, you can repeat this process to create and name them.

Move Sections :

  •   Sometimes, you might want to change the order of your sections.
  •   To do this, right-click on the section name you want to move.
  • You’ll see options to “Move Section Up” or “Move Section Down.” Choose the one that suits your needs to shift the section.

Collapse or Expand Section

  •   If you have a lot of sections and want to focus on one, you can collapse the others.
  • To collapse a section, click on the little collapse icon (usually a small triangle or arrow) to the left of the section name.
  • You can collapse or expand all the sections by right-clicking on any section name and selecting “Collapse All” or “Expand All.”
  • You can access these settings by going to the “VIEW” tab and choosing “Slide Sorter.” It’s like putting different presentation parts into folders to keep things tidy and organized.

 2. Use the Outline View

Another way to organize your PowerPoint presentation while editing it is by using “Outline View.” Here’s how you can use it in simple terms:

  • You can find Outline View in the “VIEW” tab of PowerPoint.
  • When you switch to Outline View, you won’t see the sections, but you will see each slide’s titles and main text. It gives you a quick look at what’s on each slide. You have the text on the left, and on the right, you see how your slides look.
  • You can edit your presentation directly in this view. If you want to change the text, you can do it here without going to each slide.
  • The text must be in a “text placeholder” to appear in the outline. A text placeholder is a box with text like “Click to add text” or “Click to add title.” These show up when you use a standard layout for your slides.
  • You can also change the order of your text. For example, if you have a bullet point that you want to turn into a slide title or vice versa, you can do it. Just right-click on the title or text to see options like “Promote” and “Demote.” Promote moves text up, and Demote moves it down.
  • One thing to be careful about is demoting a title. If you do this, it will delete the original slide and move the title and text to the slide next to it. So, make sure you want to do that.
  • Unfortunately, you can’t change the order of your slides in Outline View. You can only promote or demote text within slides, not entire slides.

Think of Outline View as a way to quickly see and edit the text in your presentation without getting lost in all the slides. It’s like having a summary of your content that you can work with easily.

3. Create a Table of Contents

Creating a table of contents in a PowerPoint presentation can make it easy for your viewers to navigate through it. While PowerPoint doesn’t offer an automatic table of contents feature, you can create one manually with these steps:

  • Insert a Table of Contents Slide : Start by inserting a table of contents slide on the title or a blank slide. Add a new slide by pressing “New Slide” on the ribbon. Once you’ve added the slide, select all its objects and delete them.
  • Right-click anywhere in the outline pane.
  • Choose “Collapse” and then “Collapse All.” It will show only the slide titles.
  • Click Ctrl+A to select all the slide titles, then press Ctrl+C to copy them.
  • Paste the Titles : Go to your table of contents slide and press Ctrl+V to paste the copied slide titles. If you have too many titles that don’t fit on one page, you can divide the table of contents into two columns or spread it across two slides.
  • ·       Select the title of the first chapter on your table of contents slide.
  • ·       Right-click and choose ” the link.”
  • ·       Press “Place in This Document” on the left-hand menu in the open window.
  • ·       Then, choose the slide corresponding to the first chapter and click “OK.”
  • ·       You must repeat this procedure to link all the chapters to their respective slides.

Creating a manual table of contents ensures viewers can jump to different parts of your presentation by clicking on the linked titles. It’s a helpful way to enhance navigation in your PowerPoint presentation.

Common Pitfalls and How to Avoid Them 

Common Pitfalls and How to Avoid Them

  • Overloading Slides with Text : One big mistake is cramming too much text onto slides. Use concise bullet points, visuals, and speaker notes for additional details to avoid this.
  • Ignoring Visual Design : Neglecting visual appeal can make your presentation dull. Use consistent fonts, colors, and graphics to make your slides visually engaging but not overwhelming.
  • Complex Charts and Graphs : Overly complex charts must be clarified for the audience. Simplify visuals and use clear labels. Consider breaking complex data into multiple slides if needed.
  • Too Many Animations : Excessive animations can distract from your message. Use animations sparingly and purposefully to emphasize key points.
  • Lack of Rehearsal : Not rehearsing leads to stumbling during the actual presentation. Practice your delivery multiple times to ensure a smooth flow.
  • Ignoring Your Audience : Failing to consider your audience’s needs and knowledge level can result in a presentation that doesn’t resonate. Tailor your content to your audience’s background and interests.
  • Skipping a Clear Structure : Your presentation can feel disjointed without a logical structure. Follow the introduction, body, and conclusion structure, and use transitions to connect ideas.
  • Technical Glitches : Technical issues like malfunctioning equipment or unreadable fonts can disrupt your presentation. Always have a backup plan and test your setup beforehand.
  • Reading Slides Aloud : Reading slides word-for-word is boring. Use slides as visual aids, and speak naturally to engage your audience.
  • Neglecting Q&A Preparation : Not preparing for questions can leave you confused. Anticipate possible questions and rehearse answers.

In conclusion, structuring a PowerPoint presentation is as vital as its content. A well-organized presentation helps your audience understand and retain information while keeping you, the presenter, on track. 

Remember to create sections, utilize Outline View for efficient editing, and add a table of contents for easy navigation.

Avoid common pitfalls like information overload, design neglect, and technical glitches. Instead, focus on engaging visuals, practice, and audience-centered content.

By implementing these strategies and maintaining a clear structure, you can create compelling presentations that captivate your audience and effectively convey your message. Your next PowerPoint presentation can be a powerful tool that informs, persuades, and leaves a lasting impact.

Pankit Gami

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How to make the best Powerpoint presentation + real examples!

July 1, 2023

what needs to be in a powerpoint presentation

Ever sat through a PowerPoint presentation and thought, "Wow, that was mind-blowing"? Yeah, us either. But, let's face it, we've all been there—either on the giving or receiving end of a less-than-stellar presentation. It's high time we changed that narrative. Creating your best PowerPoint presentation isn't just about throwing together a bunch of slides – it's an art. It’s about telling a story that captivates, informs, and even entertains your audience. 

A new age is upon us, and it’s time to explore the ins and outs of what makes a PowerPoint presentation not just good, but great. From nailing your content and story flow to the nuances of design and delivery, we've got you covered. So, whether you're gearing up for that crucial sales pitch or prepping for an all-important investor meeting, buckle up! Your presentation skills are about to go from mundane to magnificent.

Your Presentation Should Tell a Story

When it comes to creating a killer PowerPoint presentation, it all starts with the story. You heard that right! Not the fancy animations or the snazzy graphics (though they do have their place), but the story. It’s the backbone, the foundation, the heartbeat of your presentation.

Think about how you feel when you watch your favorite TV show or read a book you can’t put down. Good storytelling takes us to another place, where the rest of the world slips away and the story steps into the forefront. Great presentations can do the same thing if the presenter can harness the power of storytelling. 

There are also plenty of science-backed reasons to prioritize good storytelling. One article by Lani Peterson for Harvard Business Corporate Learning says, “Scientists are discovering that chemicals like cortisol and dopamine are released in the brain when we’re told a story. Why does that matter? If we are trying to make a point stick, cortisol assists with our formulating memories. Dopamine, which helps regulate our emotional responses, keeps us engaged.“ More engagement; more impactful presentations.

So, how do you nail down a storytelling strategy that sticks? Let’s break it down.

Craft Your Narrative

First, identify your core message. What’s the one thing you want your audience to remember when they walk out of the room? This is your North Star, guiding every aspect of your presentation. If you’re having trouble with this step, ask yourself, “Why am I giving this presentation?”

Understand Your Audience

Who is your audience? Tailor your story to resonate with them. Are they tech-savvy millennials or industry veterans? Your story should speak their language. Presentations that skip this step will miss out on a crucial opportunity to connect with the audience. And if you can’t connect with them, then what’s the point? One solution is to focus on understanding the needs, challenges, and aspirations of your audience. That way, you’ll be able to address their specific pain points and interests.

Create a Structured Flow

Like any good story, your presentation needs a beginning, middle, and end. Start with an introduction that hooks, follow with content that informs and engages, and conclude with a memorable takeaway. If you need ideas on how to start your presentation, see this guide with 12 ideas for hooking your audience from the very start .

Find Inspiration

Look to the pros! Ever read an article by Andy Raskin or April Dunford ? These folks know their stuff when it comes to strategic narratives. Dive into their work for some inspiration on how to weave a compelling story in your presentation. Just like we’ve all been through our fair share of boring presentations, most likely you’ve experienced a presentation that left an impression. Ask yourself why it was so impactful–you might be able to draw from their expertise!

Change the Narrative

Say you’re working on a sales deck. Instead of going with the typical problem-solution story structure, Andy Raskin has a different take on it:

Start with a big, relevant shift in the world. “We are living in a new era” type of statement. This will grab the attention, but also create some urgency for the prospect.

Then you move on to show that there will be winners and losers in this new era. The ones who act on this shift will have more probability of winning. In other words, “what I am about to offer you is crucial for winning in this new era.”

Now that you have set the stage, you can “tease the promise land” as Andy calls it. This is not where you show your product features. This is simply a teaser about this new future state and what to expect if you react to this shift in the market.

Then, you highlight the “Old world vs New world” to show the contrast, and how old methods do not work in this new era.

And finally, you provide real-life stories to support your claims. These could client case studies, article snippets, industry updates - anything that adds credibility to everything you just said.

Voilà, you’ve got yourself a story arc! This is a simple and straightforward way to craft a story that connects.

Nail Your Story First

Remember, at the end of the day, your presentation is more than just a collection of slides, but rather a vessel for storytelling. It’s not just about what you say, but how you say it. A well-crafted story can transform your presentation from a mere transfer of information to an impactful, memorable experience. So, take the time to nail your story, and you’re already halfway to creating your best PowerPoint presentation. Your audience will thank you!

what needs to be in a powerpoint presentation

Embracing Professional Design for Impactful Presentations

When you've nailed your narrative, the next crucial step in crafting your best PowerPoint presentation is design. This stage is where your story gets visually translated, elevating it from a mere script to an engaging, compelling experience.

The Role of a Presentation Agency

Not everyone possesses an innate talent for design, and that's perfectly fine. This is where a presentation design agency can become an invaluable asset. These presentation experts act as the alchemists of your PowerPoint, transforming basic slides into visually stunning and strategically aligned pieces of art. However, be selective when you choose who to work with. There is a big difference between a "meh" designer vs a “wow” designer when it comes to preparing well-crafted presentations.

Simplifying Complexity

One of the critical talents of a presentation design agency is their ability to distill complex concepts into simple, digestible visuals. An overcrowded slide can quickly lose your audience's attention, but a well-designed one can convey your message succinctly and effectively. Not only that, presentation experts can remove the complexity of creating great slides by designing the best presentation templates for your needs, making the process easier for you in the end.

"We have been using SLIDES™ services for our corporate PowerPoint template, and the PPT template is so well done and easy to use that we all feel like we now have PowerPoint superpowers creating new presentations in no time with stunning look!"

Jérôme neuvéglise, product owner qoqa, creating visual harmony.

Consistency in your presentation’s visual elements - such as color schemes, typography, and imagery - is essential. A presentation design agency ensures that these elements work in harmony, creating a unified and professional look that enhances your overall narrative. The best presentation layouts are those created by experts who know how to make your brand stand out.

Visualizing Ideas Effectively

Presentation agencies excel in translating your ideas into impactful visuals. They ensure that your graphics, charts, and images aren't just visually appealing but also contribute significantly to the telling of your story. After all, why spend so much time honing your story if your visuals fall flat?

what needs to be in a powerpoint presentation

When to Opt for Professional Presentation Design

We know that deciding to outsource is a tough call, and you want to make sure your resources are well spent. Here are a few things to consider before seeking out help from a presentation agency:

High-Stakes Presentations

For presentations that can have a significant impact on your business - such as those in sales, partnerships, or investment pitches - professional design isn't just a luxury, but a necessity. These are the scenarios where the expertise of a presentation design agency can make a substantial difference. 

Stripe’s CEO Patrick Collison said in a recent podcast:

 “My intuition is that more of Stripe's success than one would think is down to the fact that people like beautiful things and for rational reasons. Because, what does a beautiful thing tell you? It tells you the person who made it really cared, and you can observe some superficial details, but probably they didn’t only care about those and did everything else in a slapdash way. So, if you care about the infrastructure being holistically good, indexing on the superficial characteristics is not an irrational thing to do.“

Oftentimes in presentations, we ignore how we are making people feel with our slides. Think about this quote next time you’re preparing your slides.

Overcoming Skill and Time Constraints

If you're not well-versed in design or if time constraints are tight, opting for professional help is a wise decision. This not only ensures quality but also frees you up to concentrate on refining and rehearsing your presentation. This guide shows 18 of the most common presentation mistakes people make, and gives tips on how to avoid them.

In essence, professional design is about giving your presentation the visual edge it needs to not just capture but also maintain your audience's attention. By considering the services of a presentation design agency, you're ensuring that your presentation is not just seen, but also remembered and appreciated.

Mastering the Art of Delivery

Alright, you’ve got a gripping story and a set of stunning slides. But wait! There’s still a crucial piece of the puzzle left – your delivery. This is where the rubber meets the road. Remember, no matter how dazzling your slides are, they can’t rescue a lackluster delivery. 

what needs to be in a powerpoint presentation

More Than Just Slides

First things first, let’s get one thing straight: people aren’t just buying into your PowerPoint. They’re buying into you – your ideas, your enthusiasm, your conviction. Your slides are merely a tool to complement your narrative, not the other way around. Your slides are never the star of the show. It's you. It sure is harder to improve your delivery compared to your slides. But it will be the best investment of your life.

The Human Connection

At its core, a great presentation is about making a connection with your audience. It’s about storytelling, not just through words on a slide, but through the way you present them. Your tone, your body language, your ability to engage – all these elements combine to create a compelling delivery.

Know Your Story Inside Out

Your first step should be to know your story like the back of your hand. This doesn’t mean memorizing your script word for word but being familiar enough with your content to speak confidently and fluidly about it.

Rehearse, Then Rehearse Some More

Practice might not always make perfect, but it sure does make confidence. Rehearse your presentation multiple times. This will help you iron out any kinks in your delivery and help you manage those pesky nerves.

When our founder Damon gave his first keynote presentation, he experienced some technical issues that would throw off any professional speaker. But since he had rehearsed his speech so well, he knew it inside out. And he could handle the mishap with calm, make some jokes about it, and then get back to his talk when the tech decided to work again.

Engage With Your Audience

Remember, a presentation is a two-way street. Engage with your audience, ask questions, and encourage participation. This interaction makes your presentation more memorable and impactful. The former product manager at Netflix , Gibson Biddle, shared this great example:

“In a virtual setting you need to double-down on engagement tactics. Today, I use Google Slides plus Slido to do real-time polling, word clouds and to answer questions. It makes the experience incredibly interactive to the extent that I now have an equal NPS for virtual and in-person presentations.”

Body Language Matters

Your body language speaks volumes. Maintain eye contact, use gestures to emphasize points, and move around if possible. This non-verbal communication can significantly enhance the impact of your delivery.

In today’s increasingly digital world, we also have to think about virtual presentations and how to put our best foot forward through a screen. An awkward camera angle or a weird background can be a distraction to your audience, so shift your focus to a flattering camera angle, solid camera quality, and a neutral background. 

what needs to be in a powerpoint presentation

Authenticity is Key

Be yourself. Your audience can tell when you’re putting on a façade. Authenticity breeds trust and connection, which in turn makes your message more persuasive.

Investing in Yourself

Finally, investing in your delivery skills is investing in yourself. Whether it’s through public speaking courses, professional coaching, or simply seeking feedback from peers, improving your delivery skills is invaluable. Remember, a great delivery can elevate a good presentation to a great one. So, give your delivery the attention it deserves, and watch as you transform from a presenter to a storyteller, captivating your audience one slide at a time.

Final Thoughts

So, there you have it – the roadmap to creating a PowerPoint presentation that’s not just good, but outstanding. It all starts with crafting a compelling story, enhanced by visually striking and well-thought-out design, and brought to life through engaging and authentic delivery. Remember, your best PowerPoint presentation will feel like more than just a collection of slides to your audience. This is a powerful storytelling tool, and you are the storyteller.

The key takeaway? Invest time and effort into each aspect of your presentation. Understand your narrative, collaborate with design professionals if needed, and hone your delivery skills. It’s this combination of content, design, and delivery that transforms a standard presentation into an unforgettable experience.

In the end, what sets a great PowerPoint presentation apart is the ability to not just share information but to tell a story that resonates, inspires, and persuades. Whether you’re pitching to potential clients, investors, or sharing insights with your team, remember that the most impactful presentations are those that connect with the audience on a deeper level. So go ahead, create, deliver, and captivate.

Your audience is waiting.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

what needs to be in a powerpoint presentation

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

what needs to be in a powerpoint presentation

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

what needs to be in a powerpoint presentation

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

what needs to be in a powerpoint presentation

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

what needs to be in a powerpoint presentation

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

what needs to be in a powerpoint presentation

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

what needs to be in a powerpoint presentation

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

what needs to be in a powerpoint presentation

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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8 tips to make the best powerpoint presentations.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

define a goal

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

avoid walls of text

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

use better fonts

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

use fewer bullets

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

avoid transitions

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

use visuals

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

find a color palette

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

change views

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

  • Microsoft Office

The Presenter's Guide to Nailing Your Next PowerPoint

Lindsay Kolowich Cox

Updated: July 27, 2022

Published: February 11, 2021

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.

what needs to be in a powerpoint presentation

Between outlining, deciding on a design, filling it out, and finalizing the details, it's not uncommon for a few questions to pop up.

Where's the best place to start? Are some steps better to take before others? How can you make sure you aren't missing anything? And how on earth do you master those essential -- yet slightly technical -- design tricks that can take a presentation from good to great?

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

We're here to make the process a little easier for you. We've talked to some of the best presenters at HubSpot and have included their tips throughout this blog.

With the following tips in your arsenal, you'll be able to navigate PowerPoint much more fluidly and give a standout presentation that'll leave your audience wanting more.

How to Structure a Powerpoint Presentation

1. decide on a working title and the main takeaways..

Beyond picking a topic, your first step should be coming up with a working title for your presentation. A working title is more specific than a topic: Think "How the Right Nutrition Can Strengthen Your Kids' Bones" instead of "Raising Healthy Kids." Keep in mind that a compelling presentation title is much like a compelling blog post title : short, accurate, and valuable.

Once you've got your working title, make a list of the main takeaways of your presentation to begin to give it some structure. This'll help you stay focused when writing your outline and elaborating on those sections.

Aja Frost, the Head of English SEO at HubSpot, says, "I try to structure my presentations around a story. Not only does this make the presentation more memorable and engaging, it's also easier to figure out which information is relevant."

To do this, Frost says to pick a protagonist. She adds, "It might be your team, your audience, your customer.... Then, identify the rising action, problem, climax, and falling action. It's just like grade school. This structure works whether you're talking about an accomplishment, a challenge, a big question—anything, really."

2. Create a short text outline with your audience in mind.

Once you have your main takeaways and your story in mind, it's time to begin outlining the content of your presentation in more detail, while keeping your specific audience in mind. A presentation on any topic should sound different if you're speaking to an audience of college students versus an audience of investors, for example. The tone, words, design, and delivery of your presentation should all cater to your specific audience for maximum impact.

Ask yourself: What do your audience members already know? What new information can you teach them? What are they expecting from your presentation? What's going to be interesting to them? What will keep them focused and engaged? Then, make choices during every stage of the presentation process accordingly.

Justin Champion, a content professor at HubSpot, says, "Before diving into a presentation, I create an outline of how it'll flow. I do this by creating an intro (what they're going to learn), the body (what they're learning), and finish with a conclusion (recap what they just learned) I use bullet point slide a lot for talking points I can expand on. Pro tip: use animations to guide the story. For example, instead of showing all the bullets at once, click through to each via animation."

3. Formulate your content as a narrative, if possible.

This may not apply for more formal presentation that have rigid structures (like performance reports), but for presentations that have more flexibility, presenting your content as a narrative can be much more compelling.

Stories appeal to people's emotional side in ways that information, facts, and figures can't. They help you relate to your audience -- and in turn, they'll make you and your message far more interesting to your audience. They also help make complicated concepts more easily understandable to your audience, who may not share the same experience level or work in the same industry.

Kyle Jepson, a senior professor at HubSpot, says, "Since I’m an educator, I always structure my presentations around the learning outcomes I want to achieve. If there are three things I want my listeners to understand at the end of the presentation, I’ll have three sections. Whenever possible, I put some sort of interactive element at the end of each section to assess their understanding. In a virtual event, this might be a poll or a question for people to respond to in the chat. In an in-person setting, workshop activities or small-group discussions work well."

4. Collect data and examples.

While sweeping statements can help you set the stage, supporting those statements with evidence will make your argument more interesting and credible. Data and examples give your argument content, and people will understand what you're saying much better.

But don't just slap random stats on your slides and expect to "wow" your audience. Be sure your data comes from a reputable source and that you're presenting it in a way that's easy to understand, like through accurate charts and graphs.

Finally, don't overwhelm your audience with too much data. According to psychologist George Miller , we can only remember approximately five to nine bits of information in our short-term memory at any given time. Keep that in mind as you collect your evidence.

5. Engage with your audience.

During a presentation, it's important to connect with your audience. But how can you do that when you're just talking at them?

Anni Kim, an INBOUND professor at HubSpot, says, "Staying engaged during a virtual presentation is tough, so provide plenty of opportunities for participation. You should add a slide at the beginning that points out how people can take advantage of the chat and ask questions throughout the presentation."

Once you've set the expectations, keep up on the chat and answer questions as they arise.

Now that you have a structure in mind, you'll start to write the content. Below, we'll give tips for how to start and end your presentation.

How to Start a Powerpoint Presentation

1. start with a story..

Not to be repetitive, but storytelling is one of the best ways to capture your audience's attention in general. Presentations are no different. Starting with a hook is a great way to get your audience invested in your content.

Champion says, "The best way to start a presentation is with an interesting story that connects to the content. A great way to keep you audience engaged is to make the content interesting."

2. Be yourself.

On the other hand, while you want to tell a story, you also want your audience to connect with you as the presenter.

Jepson says, "During the introduction, I think one of the most important things to do is to set expectations for your style as a presenter. You don't always need to start with a joke or a story. Start out by being you, and then keep being you for as long as you’re on stage."

3. Include surprising or unusual information at the beginning.

While you'll most likely use a standard approach with session title, presenter's bio, and an agenda, you don't want your audience to get bored.

Jepson adds "I think the standard approach (session title, presenter’s bio, agenda) is pretty effective except that it’s usually super boring. I try to include the standard information but sprinkle in things that are surprising or unusual."

Some examples include:

  • Adding a photo of your family on the About Me slide. "A lot of presenters put a picture of themselves on their About Me slide. But I think that’s silly because I’m standing right there," Jepson says. "If people don’t know what I look like, they will by the end of the presentation! So I’ve started putting a picture of my wife and kids on that slide and saying something sweet or silly about that."
  • Asking people to use their phones. "A lot of in-person presentations start with a request to silence cell phones," Jepson comments. "Sometimes I’ll do the opposite and say something like, 'Before we get started, I want you all to pull out your phones. You probably think I’m going to ask you to silence them. But I’m not. I’m here from HubSpot, and I’m here to help you however I can. So if there’s anyone from your team who might have questions or need help from a HubSpotter, I want you to send them a message and tell them to send their questions to you before we get to the Q&A section of presentation. To give you time to do this, I’m going to send a text to my wife to let her know I made it here safely.' And then I’ll literally pull out my phone and send a text message on stage."

Now that you've structured your post and have ironed out the details of your introduction, it's time to work on the end of the presentation.

How to End a Powerpoint Presentation

1. recap what the audience has learned..

First and foremost, the end of your presentation should tie everything together.

Champion adds, "Recap what they just learned, explain next steps based on learnings, and offer any associated resources to continue learning."

This will help people remember the content and give them resources to learn more or reach out if they have questions.

2. Q&A.

Another great way to end a presentation is with a Q&A.

Jepson remarks, "I always end with Q&A. The only tricky thing about that is knowing how to cut it off if you’re getting more questions than you have time to answer or if you aren’t getting any questions at all. In both of those situations, I do essentially the same: I cut it off and tell people to come talk to me individually."

For in-person meetings, Jepson will tell the audience to come find him after the presentation to ask more questions. However, for virtual meetings, he'll let people know how to reach him, whether that's via LinkedIn or email.

3. Call to action.

Calls to action are an important component of any piece of content and presentations are no different. What do you want your audience to do with this information?

In your recap, include actionable ways for your audience to incorporate your information into their day-to-day (if applicable). You can also let people know to reach out to you with questions so they know the next steps in case they want to discuss the presentation further.

Now that you have an idea of what you're going to be talking about and how you'll be laying it out, it's time to open up a new PowerPoint presentation and apply those basic design elements.

Outlining Your PowerPoint Design

1. pick a color scheme..

Before you begin translating your text outline into PowerPoint, you'll want to start by adding some very basic design elements to your PowerPoint slides. First, choose a color scheme -- one that has enough contrast between colors to make colors stand out. Whether you decide to use two, three, or four different colors in your presentation is up to you, but certain color combinations go together better than others. Read the sections on creating color schemes in this blog post to figure out a good color combination.

Color scheme examples.

Image Source

2. Design your slide backgrounds.

In PowerPoint, less is more. You don’t ever want to let the design distract from your message. But at the same time, you want to get more creative than a plain, white background -- even if you're going for a very simple design.

The three main ways to add a background design to a PowerPoint presentation are: 1) to use a predesigned template from PowerPoint; 2) to create a custom background using a solid color; or 3) to create a custom background using an image. Here's how to do each of those things.

(We also have a few general PowerPoint templates available for download here , which come with a series of videos to teach you some basic PowerPoint creation tips.)

How to Browse Predesigned Templates in PowerPoint

PowerPoint comes with a series of predesigned templates to choose from.

To browse these templates on a Mac: Click on the slide or slides you want to add the background to. Then, click the "Themes" tab at the top of the screen.

PowerPoint themes.

You can either scroll through your options up there, or you can access the themes gallery in a bigger window by hovering your mouse over the theme previews and clicking the dropdown arrow that appears below them.

Right-click the background style that you want. To apply the background style to the selected slides, click "Apply to Selected Slides." To apply the background style to all of the slides in your presentation, click "Apply to All Slides."

To browse these templates on a PC: Click on the slide or slides you want to add the background to. Then, click the "Design" tab at the top of the screen. In the "Background" group, click the arrow next to "Background Styles" to open up the theme gallery.

PC PowerPoint themes.

Pro Tip: You can also apply any PowerPoint template you already have as a theme, even if it doesn't show up in the theme gallery. To do that, click the "Browse Themes" option you'll find at the bottom of the dropdown themes gallery, and navigate to wherever the given presentation, template, or theme is located on your computer. Then, click "Apply."

How to Create a Custom Background Using a Solid Color

Want your slide background to be a simple, solid color? The steps to do this are almost identical on a Mac and a PC.

Simply right-click the slide(s) you want to add a background color to, then click "Format Background." In the window that appears, click "Fill" and then "Solid." Notice you can also adjust the gradient or make the background a pattern. Click "Apply" at the bottom to apply the changes.

PowerPoint formatting background.

How to Create a Custom Background Using an Image

Sometimes, making the slide background a high-definition image can really make that slide pop. It also encourages you to cut down on text so that only a few keywords complement the image. PowerPoint makes it easy to create a custom background using an image you own.

PowerPoint with an image as the background.

First, choose your image. Size matters here: Be sure it's high resolution so that it can fill your slide without becoming blurry or distorted. Here are the 17 best free stock photo sites to help you find some large, great quality images.

To create a custom background using an image on a Mac: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the "Themes" tab at the top of your screen. In the "Theme Options" group, click "Background," then "Format Background."

PowerPoint formatting background.

In the window that appears, click "Fill," then "Picture or Texture." To insert a picture from a file, click "Choose Picture..." and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click "Apply." If you want to use the picture as a background for all the slides in your presentation, click "Apply to All."

To create a custom background using an image on a PC: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the "Design" tab at the top of your screen. In the "Background" group, click "Background Styles," then "Format Background."

In the window that appears, click "Fill," then "Picture or texture fill." To insert a picture from a file, click "File" and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click "Close." If you want to use the picture as a background for all the slides in your presentation, click "Apply to All."

Filling In the Content

1. fill in the text on your slides using concise language..

Your slides are there to support your speech, not replace it. If your slides contain too much information -- like full sentences or (gasp) paragraphs -- then your audience members won't be able to help but read the slides instead of listening to you. Plus ... that's boring. Instead, use slides to enhance keywords and show visuals while you stand up there and do the real work: telling a story and describing your data.

When it comes to your slide text, focus on the main phrases of a bullet point, and cover details verbally. We recommend using up to three bullet points per slide and making any text as simple and concise as possible. A good rule of thumb is this: If you're using more than two lines per slide or per idea, then you've used too much text. Depending on the type of presentation, two lines might even be a little text-heavy.

Are you planning on sending your slides to your audience afterward? If you're concerned about putting enough information on the slides for people to understand your presentation when they go back to it later, you can always add little details into the slide notes in PowerPoint. You can find the Notes pane at the bottom of your PowerPoint screen, right below your slides. Click and drag the edge of the pane to make it larger or smaller.

PowerPoint slides with notes.

2. Brainstorm your final title with someone else.

Once all your content is there, you're ready to finalize your title. First, refine your working title as best you can on your own. Is it compelling and interesting enough to engage your audience from the very start? Does it accurately reflect your presentation?

Next -- and this is important -- connect with someone else to brainstorm the final title together. Read this blog post for a helpful walkthrough on writing a great title and title brainstorming with others.

Filling In Your PowerPoint Design

1. choose a font that's easy to read..

Choose either one font to use throughout your presentation, or two (one for your headers and one for your body text) that contrast each other well. Here's a list of 35 beautiful fonts you can download for free to get you started.

If you decide on two fonts, your header font should be bold and eye-catching, and your body text font should be simple and easy to read. (For more guidance on what fonts work best together, take a look at this visual guide .)

2. Embed your font files.

Fonts changing from one computer to another is one of the most common problems PowerPoint presenters have -- and it can really mess up your presentation and flow. What's actually happening in this case is not that the fonts are changing; it's that the presentation computer just doesn’t have the same font files installed .

If you’re using a PC and presenting on a PC, then there is a smooth workaround for this issue. When you involve Mac systems, the solution is a bit rougher.

On a PC: When you save your PowerPoint file, click "Save As" and then "Save Options." Then, select the "Embed TrueType fonts" check box and press "OK." Now, your presentation will keep the font file and your fonts will not change when you move computers (unless you give your presentation on a Mac).

On a Mac: In PowerPoint for Mac, there's no option to embed fonts within the presentation. So unless you use ubiquitous typefaces like Arial or Tahoma, your PowerPoint is likely going to encounter font changes on different computers. The best way to avoid this is to save the final version of your presentation slides as JPEGs, and then insert those JPEGs onto your PowerPoint slides. In other words, make each slide a JPEG picture of your slide. (Note that the file size of your PowerPoint will increase if your presentation includes a lot of JPEGs.)

Mac users can easily drag and drop the JPEGs into PowerPoint. If you don't use actions in your presentation, then this option works especially well.

If you want your presentation to appear "animated," then you'll need to do a little tinkering. All you need to do is save JPEGs of each "frame" of the animation. Then, in your final presentation, you'll just display those JPEGs in the order you'd like the animation to appear. While you'll technically have several new slides in place of one original one, your audience won't know the difference.

If you're a Mac user and want to use this option, then be sure to add this to your checklist as the final step.

3. Adjust the font sizes.

Once you've chosen your font, you can start playing around with font size. Carefully choose the font sizes for headers and text, and consistently use the same font face and sizes on all your slides to keep things clean and legible. Be sure your font is big enough so even the audience members in the way back of the room can read them.

4. Adjust line and character spacing.

The biggest PowerPoint no-no is using too much text on a slide. The most effective slides use text sparingly and present it in a way that's easy to read. One trick to make text more legible without changing the font size or layout is to increase or decrease the space between each line and each letter.

To adjust line spacing:

Select the text you'd like to adjust. On the "Home" tab, in the "Paragraph" group, click "Line Spacing" and choose "Line Spacing Options." In the Paragraph dialog box's "Spacing" section, click the "Line Spacing" dropdown list and choose "Exactly." In the "At" text box, adjust the value accordingly. Click "OK" to save your changes.

PowerPoint line spacing.

To adjust character spacing:

Select the text you want to change. Then, on the "Home" tab, find and click the "Font" button." Choose "Character Spacing Options" from the dropdown menu. Adjust spacing as needed.

PowerPoint character spacing.

5. Add images.

Great visual cues can have a huge impact on how well your audience understands your message. Using gorgeous images in a slide presentation is the perfect way to keep things interesting.

It's important, though, that you don't use images to decorate. This is a very common mistake. Remember: Images are meant to reinforce or complement your message, but they can be distracting. Focus on finding high resolution images so that they look good when expanded without becoming blurry or distorted.

If you don't have your own images to use, check out our roundup of the 17 best free stock photo sites .

Pro Tip: If you're finding that the background of an image is distracting, you can actually remove it before putting it into your presentation directly inside PowerPoint -- no Photoshop required. Read this blog post for instructions .

Image with and without background.

6. Use multimedia, but sparingly.

Using multimedia in your presentation, like video and audio, can be an effective way to capture your audience's attention and encourage retention of your message. In most cases, it's best to avoid using more than one or two video or audio clips so you don't detract from your talk or your message.

PowerPoint lets you either link to video/audio files externally, or embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video. We'll get to that in a second.

PC users: Here are two great reasons to embed your multimedia:

  • Embedding allows you to play media directly in your presentation. It'll look much more professional than switching between windows.
  • Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

Mac users: You need to be extra careful about using multimedia files. You'll always need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. You can also record voiceovers for your presentation or hire a voice actor through Voice123 .

If your presentation is going to be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format . That can get complicated, so if you want to use PowerPoint effectively, consider using the same operating system for designing and presenting no matter what (if that's something you can control).

7. Design your title slide.

The title of your presentation is often the first impression it gives off -- especially if it's going to be on display as people file in to your presentation -- so it's important to put some time and careful thought into its design.

Here are 20 layout ideas for PowerPoint title slides from Chris Lema :

8. Add any consistent elements, like your company logo.

There's a reason this is at the end. If you add things like your logo that you want to be in the same place on every slide, any adjustments you make to individual slides could slightly alter the alignment ... and you'll have to go back and adjust them all over again.

Preparing For the Presentation

1. review and edit your slides..

Spend some time on your own flipping through your slides while practicing your talk. Make sure you can check all of the following off the list:

  • Your slides flow well and align with your talk.
  • Your slides are free of all grammatical, formatting, or design errors.
  • Your multimedia files work.
  • You've double-checked any mathematical calculations you made yourself.
  • You've properly attributed any statistics, data, quotes, ideas, etc. to the original source.
  • You've double-checked you're actually allowed to use the photos/images you used . (Don't skip this step. Here's a cautionary tale about internet copyright law .)
  • You're sure nothing in your presentation could potentially harm any of your partners, stakeholders, audience members, or your company.
  • You've checked with a friend that nothing in your presentation might offend certain people in your audience -- or, if so, that it's worth it.

2. Know your slides inside out.

The best presenters don't read off your slides, so it's important to prepare and practice your presentation ahead of time. You never want to be the person finalizing your talk or presentation half an hour before an event ... that's just poor planning. Plus, what if the projector fails and you have to give your talk without slides? It can happen, and if does, you'll be incredibly happy you spent so much time preparing.

3. Practice using "presenter view."

Depending on the venue, you might have a presenter's screen available to you in addition to the main projected display that your audience can see. PowerPoint has a great tool called "Presenter View," which includes an area for notes, a timer/clock, a presentation display, and a preview of the next slide.

Make sure "Presenter View" is turned on by selecting it in the "Slide Show" tab of your PowerPoint.

To practice using "Presenter View," open the "Slide Show" tab within PowerPoint. In the "Presenter Tools" box, click "Presenter View."

PowerPoint presenter view.

4. Bring your own laptop and a backup copy of your presentation.

This isn't just a bonus step -- it's an essential one. Technology can mess up on you, and you need to be prepared. Between operating systems or even between different versions of Microsoft Office, PowerPoint can get a little wonky. One way to avoid problems is to ensure you have all the right hardware with you. Bring along your own laptop when you're presenting, just in case.

Even if you bring your laptop, but especially if you for some reason cannot, bring a backup copy of your PowerPoint file on a flash drive.

What other tips do you have for nailing PowerPoint presentations?

Editor's note: This post was originally published in October 2015 and has been updated for comprehensiveness.

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10 Tips to Make Your PowerPoint Presentation Effective

24Slides

You may have heard of the famous 10/20/30 rule , devised by Guy Kawasaki , for designing presentations. This rule states that using 10 slides in 20 minutes at a 30 point minimum font size is the most effective presentation strategy—but what does this really mean?

The most important thing to remember, particularly if you’re using PowerPoint to convey your message, is to keep your audience in mind when preparing your presentation. Your audience wants a relevant presentation, not just something that is visually appealing .

A common mistake speakers make when designing PowerPoint presentations is being too passionate about it that they put everything they know into it. In trying to get their point across, presenters tend to use complex jargon and impart too much information, leaving the audience confused about the actual purpose of the presentation.

So how can you simplify your information but still convey a powerful message to your audience?

Here are 10 suggestions:

1) Cut out the wordiness

Ironic as it may seem, an essential part of proving a point is to use a minimal amount of words per slide so that the audience is focused on you, not on the screen. It’s rather difficult for any kind of audience to read texts and listen to you at the same time. If you have longer statements, break them down into multiple slides and highlight the key words. This doesn’t mean you limit your content to dull, boring facts. Feel free to incorporate anecdotes or quotes as long as they’re relevant and support your message.

2) Add pictures

Instead of more words, supplement your ideas with vivid imagery. Again, the key is not overusing photos to the point that it makes your presentations look unprofessional. Photos should only be used if they promote or emphasize the main idea of your slide.

3) Use appropriate animation

Like pictures, use animation only when appropriate and only if you’ve completely rehearsed your presentation with the animation flow. Otherwise, they will be distracting and will make it appear that you’ve designed your presentation in poor taste.

4) Don’t overuse numbers

As with words, minimize the amount of numbers you present in each slide. If you have charts that summarize the total figures toward the end, then you no longer need to fill up your entire chart with the little numbers on the scale.

5) Use large fonts

Aside from the obvious reason that larger fonts are more readable, size dictates the impact of your message and a larger one makes it easier for your audience to clearly grasp what you’re saying or want to highlight. Aside from font size, pay attention to the spacing between paragraphs, rows, and columns; you don’t want your text to appear jumbled.

6) Maintain consistency

The whole objective of your presentation is to drive home a point, not to make your presentation look cheesy. Keep your font sizes and the size and format of a box on one page consistent throughout your slides.

7) Limit bullet points

Keep your bullet points to a maximum of 5-6 per slide. In addition, the words per bullet point should also be limited to 5-6 words. It’s also wise to vary what you present in each slide, such as alternating between bullet points, graphics, and graph slides, in order to sustain the interest and focus of your audience.

8) Choose colors and contrast effectively .

Use bold colors and high contrast. A color may look completely different on your monitor than it will when projected on a large screen.

9) Tell a story

Everyone loves a good story , especially if it’s something that they can easily relate to. A good story begins with a problem and the more irritating the problem is for the audience, the more effective your presentation will be once you’ve provided a possible solution for them.

10) Be flexible

In order to develop a strong connection with your audience, you need to be flexible with your slides. During your speech, you may feel that some slides have become unnecessary; therefore you want to prepare your presentation in such a way that you can easily interchange or eliminate them. Conversely, prepare some optional slides in anticipation of questions or ideas you expect from your audience. This will give your presentation the “wow” factor.

When using PowerPoint to deliver a PowerFUL point, your goal isn’t to design the best presentation but the most effective one. This means creating a presentation that your audience can connect with through interest, participation, memory recall, and ideally, learning something useful.

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what needs to be in a powerpoint presentation

Tips for creating and delivering an effective presentation

In this article.

Creating an effective presentation

Delivering an effective presentation

Tips for creating an effective presentation

Choose a font style that your audience can read from a distance.

Choosing a simple font style, such as Arial or Calibri, helps to get your message across. Avoid very thin or decorative fonts that might impair readability, especially at small sizes.

Choose a font size that your audience can read from a distance.

Try to avoid using font sizes smaller than 18 pt, and you may need to go larger for a large room where the audience is far away.

Keep your text simple and minimize the amount of text on your slides

Use bullets or short sentences, and try to keep each to one line; that is, without text wrapping.

You want your audience to listen to you present your information, rather than read the screen.

Some projectors crop slides at the edges, so long sentences may be cropped.

You can remove articles such as "a" and "the" to help reduce the word count on a line.

Use art to help convey your message.

Use graphics to help tell your story. Don't overwhelm your audience by adding too many graphics to a slide, however.

Make labels for charts and graphs understandable.

Use only enough text to make label elements in a chart or graph comprehensible.

Make slide backgrounds subtle and keep them consistent.

Choose an appealing, consistent template or theme that is not too eye-catching. You don't want the background or design to detract from your message.

See .

For information about using themes, see .

Use high contrast between background color and text color.

Themes automatically set the contrast between a light background with dark colored text or dark background with light colored text.

See .

Check the spelling and grammar.

To earn and maintain the respect of your audience, always check the spelling and grammar in your presentation.

Top of Page

Tips for delivering an effective presentation

Show up early and verify that your equipment works properly.

Make sure that all equipment is connected and running.

Don't assume that your presentation will work fine on another computer.

Disk failures, software version mismatches, lack of disk space, low memory, and many other factors can ruin a presentation.

Turn off screen savers, and ensure you have the appropriate files and versions of software that you need, including PowerPoint.

To ensure all files are accounted for when you copy them to a USB drive and carry them to your presentation location, see 

Consider storing your presentation on OneDrive so it can be accessible to you from any device with an internet connection.

Verify that the projector's resolution is the same as the computer on which you created your presentation.

If the resolutions don't match, your slides may be cropped, or other display problems can occur.

Turn your screen saver off.

Keep your audience focused on the content of your presentation.

Check all colors on a projection screen before giving the actual presentation.

The colors may project differently than what appears on your monitor.

Ask your audience to hold questions until the end.

Questions are an excellent indicator that people are engaged by your subject matter and presentation skills. But if you save questions until the end of the presentation, you will get through your material uninterrupted. Also, early questions are often answered by ensuing slides and commentary.

Avoid moving the pointer unconsciously.

When you are not using the pointer, remove your hand from the mouse. This helps to stop you from moving the pointer unconsciously, which can be distracting.

Don't read the presentation.

Practice the presentation so that you can speak from bullet points. The text should be a cue for the presenter rather than the full message for the audience.

Stay on time.

If you plan a certain amount of time for your presentation, do not go over. If there is no time limit, take less time rather than more to ensure that people stay engaged.

Monitor your audience's behavior.

Each time that you deliver a presentation, monitor your audience's behavior. If you observe people focusing on your slides, the slides may contain too much data or be confusing or distracting in some other way. Use the information you learn each time to improve your future presentations.

Practice makes perfect.

Consider rehearsing your presentation with .

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How to Structure a PowerPoint Presentation

what needs to be in a powerpoint presentation

content creator

Helen Colman See full bio →

How to Structure a PowerPoint Presentation

Think of a movie that has breathtaking special effects but no storyline. Does it have any chances of becoming a blockbuster? Of course not. The same is true with a PowerPoint presentation. No matter how beautiful the visuals of your slide deck are, it will never be a success if it doesn’t follow a logically sound structure.

In this post, we’ll cover the typical presentation structure in PowerPoint – what sections it should include – and provide some practical tips on how to arrange the slides and implement these ideas technically. Use these practical guidelines to organize your slides in a clear and simple way and save time on their development. But first, let’s see why your PPT deck needs to be guided by a structure.

Why Is Structuring a PowerPoint Presentation Important?

A sound deck structure is crucial for audience understanding. When the information is presented logically, it’s much easier for a viewer to get the message. The research supports this idea – it shows that people are 40% more likely to retain structured information than unstructured information.

If you’re going to accompany your slideshow with an oral presentation, a good structure is also important for you as a speaker. It will help you feel confident, stay on topic, and avoid any awkward silences, so you’re more likely to win your audience over. 

What Is the Typical PowerPoint Presentation Structure?

A good PowerPoint presentation always has a story to tell and, like any narration, it consists of three basic parts: introduction, body, and conclusion. Let’s look at each part in greater detail with some examples. 

Introduction

The introduction sets the tone for the entire presentation and explains what the audience will come away with after viewing it. Here are the multiple slides you may need to add in the intro: 

Title of the PPT presentation

This is the main part of your presentation, which should keep the promises you made in the introduction. This is where you explain your topic and present all your information. 

Depending on the nature of your presentation, divide it into segments/points. Arrange your points in a logical order and then provide information to support each of them. There are many different ways to organize your key points, for example:

  • Number your points according to their priority (1, 2, 3, …)
  • Place the points in a time frame (past, present, future)
  • Use narration (tell a story from beginning to end)
  • Present the points with a problem-solution dynamic (state a problem, describe its impact, offer ways to solve the issue)

A good conclusion summarizes the key points you made or highlights what the audience should have learned. It clarifies the general purpose of your presentation and reinforces the reason for viewing it. Here are the slides you may want to include:

  • Summary. List what goals your audience have achieved, what knowledge they got, and how this information can help them in the future.
  • Conclusion. Here you can thank your audience for viewing the presentation.

Tips for Structuring a Presentation in PowerPoint

Now that you know which parts a typical presentation should consist of, let’s see how to structure it in PowerPoint. 

1. Combine slides into sections

When working with a large PowerPoint presentation (PPT), you can create sections that can be collapsed and expanded. This will help you keep presentation slides organized and facilitate navigation in editing mode. To do that, follow these steps:

Adding sections in PowerPoint

  • To shift a section, right-click on its name and use the Move Section Up and Move Section Down options.
  • To collapse or expand a certain section, click on the collapse icon to the left of the section name. You can also minimize and maximize all sections at once by right-clicking on the section name and choosing Collapse All or Expand All .

As well, you can access these settings by choosing Slide Sorter under the VIEW tab.

Slide Sorter in PowerPoint

This kind of segmentation is a great way to overview the logical flow of your slides all at once and see if there are any changes required. For example, you may decide to break one slide into two or three, or the other way around.

2. Use the Outline View

One other way to structure a PowerPoint presentation in the editing mode is to use Outline View . You can choose it from the VIEW tab.

Outline View in PowerPoint

This view doesn’t display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents. Here you can go through the entire text and edit it instantly. You can also work with text (on the left) and slides (on the right) simultaneously, as the latter is shown on the right side of your screen.

Note that, to be displayed in an outline, text needs to be typed in a text placeholder, not a text box . A text placeholder is a box with the words “Click to add text” or “Click to add title”, and it appears when you choose a standard layout.

You can also use Outline View to promote bullet text to titles and the other way around. To do that, right-click on a relevant title or text and select the Promote or Demote options.

Promote and Demote options in PowerPoint

Be attentive about demoting a title, as this will delete the original slide and move its title and text to the adjacent slide.

PowerPoint only allows users to promote and demote text, not entire slides. Therefore, there’s no possibility to change the hierarchical order of slides.

3. Create a table of contents

All the aforementioned tips help you organize a presentation when formatting it. However, it’s crucial that your viewers can easily navigate through entire presentation too. One sure way to provide them with this opportunity is to create an interactive and structured table of contents.

Though there’s no native automatic outline in PowerPoint, it can be created manually:

Creating a table of contents in PowerPoint

  • Press Ctrl+A to select all the names, and Ctrl+C to copy them. 
  • Then Press Ctrl+V to paste the copied titles on the desired slide. In case there are too many titles and they don’t fit onto a single page, you can divide the table of contents into two columns or place it on two slides.

Creating a hyperlink in PowerPoint

You’ll need to repeat this procedure to link all the chapters to corresponding slides. For more information, read this step-by-step guide on how to add a hyperlink in PowerPoint .

Now all the chapters can be accessed from a single table of contents, which is very convenient. However, you will also need to link them back to that unifying page. You can do this by inserting an Action Button on every slide of your presentation in Slide Master mode:

Slide Master in PowerPoint

Now there is a single page from which all the other pages can be easily accessed. As well, it’s possible to go back to the table of contents at any time with the intuitive Home button.

Depending on the size of your presentation, the time it takes to create an interactive outline may vary, as you will need to add hyperlinks to every chapter manually. Be aware that if you rename a slide or simply delete it, these changes will not be automatically registered in the table of contents. For example, if you delete a slide, its title will still be displayed in the table of contents, but clicking on it won’t lead the viewer to another point in the presentation.

This is what our sample presentation looks like:

what needs to be in a powerpoint presentation

A Better Way to Structure a PowerPoint Presentation

Creating a table of contents manually might be fine for a small presentation, but if you have 122 slides, it would require too much time and energy to do so. That’s why, instead of manually creating a table of contents, we took advantage of iSpring Suite and simply enabled the automatic outline.  

iSpring Suite

Fully-stocked eLearning authoring toolkit for PowerPoint. No training required to start!

what needs to be in a powerpoint presentation

Note: iSpring Suite turns slides into HTML5 format, so your audience can view them online, right in their browsers. 

what needs to be in a powerpoint presentation

As you can see, the new presentation has a pop-up outline and a navigation panel, which make it possible to move to any slide at any time without leaving the slide show mode. 

How to set up navigation

To create navigation in your presentation, follow these simple steps:

  • Get a free trial of iSpring Suite.

Slide Properties in iSpring Suite

  • When you’ve configured the Slide Properties settings, click on Save & Close in the upper-left corner.

How to configure an outline

Whereas PowerPoint requires the outline to be designed manually, iSpring Suite has already prepared it for you. At the same time, you don’t have to stick with the standard outline template, as you can easily customize the player’s final look and feel:

Publishing a presentation in iSpring Suite

We recommend leaving Enable Search marked, as this will allow viewers to search for any content at any time, including the texts on the slides. This is especially useful for large presentations with a lot of text.

If you have previously arranged slides into multiple levels in the Slide Properties, then leave Multilevel outline marked. That way, the outline will display the nesting structure of the presentation, facilitating navigation. You can learn more about the other outline options here .

Adjusting the outline appearance in iSpring Suite

  • When you have finished configuring the player, click on Apply & Close in the upper-left corner.
  • Now you can publish your enhanced presentation either to HTML5, to make it easily accessible via browser on any device, or MP4 video format. If you’re going to upload your presentation to an LMS, you can publish it to any eLearning format: SCORM, AICC, Tin Can, or cmi5. 

While a standard PowerPoint slideshow is straightforward and limited, iSpring Suite saves viewers from having to follow a strict slide order. An interactive and searchable outline allows non-linear navigation, where any information can be accessed at any time at a glance.

Also read : → How to Convert PowerPoint to MP4 Video

Also read : →  How To Record Presentations With Audio

Another perk

iSpring Suite comes with Content Library , which provides a great collection of presentation templates and allows you to create professional-looking presentations in a matter of minutes. Each template includes basic course elements: a title slide, a table of contents, chapters, a timeline, and info slides. Organize them in the order you prefer, populate them with your texts and images, and your presentation is ready to go.

iSpring Suite Content Library

We hope this article will help you develop an ideal structure for your PowerPoint presentation and do this quickly and easily. Captivate your audience with a powerful and persuasive presentation!

Do you have any other insights on how to simplify PowerPoint slides design? Please share them in the comment section. We’d like to hear from you. 

Table of Contents

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She enjoys combining in-depth research with expert knowledge of the industry. If you have eLearning insights that you’d like to share, please get in touch .

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20 Basic PowerPoint Guidelines to Design Effective Presentations in 2024 (+Video)

Brenda Barron

No matter what kind of presentation you’re working on, make sure it's engaging and also well designed. Otherwise, you run the risk of dealing with death by PowerPoint and nobody wants to see their presentation flop. 

Rhea Presentation Template

To make sure your presentation is effective , there are a few PowerPoint presentation guidelines you need to follow. In this post, we’ll share those guidelines. We’ll also show you examples of engaging presentation designs so you can save time and make sure your presentation looks polished and professional. 

The Top PowerPoint Guidelines to Design Effective Presentations for 2024 (Video)

Do you want to get started with the best PowerPoint design guidelines quickly? Review the quickstart video:

what needs to be in a powerpoint presentation

For evern more PowerPoint design guidelines, study the complete tutorial below.

Guidelines for Planning Your PowerPoint Presentation

Before you start with the design part of your presentation, plan your presentation. Here are a few PowerPoint presentation design guidelines to follow when it comes to planning:

1. Decide on the Presentation Goal

Decide on Presentation Goals

First, decide on the presentation goal. Are you sharing an annual report or creating a pitch deck? Is the goal to increase sales or get the higher-ups onboard with a new marketing tactic?

Whatever the case may be, the presentation goal helps you decide what to include in your presentation and how that information should be presented. It'll also help you with all the other steps involved in creating an effective and engaging presentation. 

2. Create an Outline 

With your presentation goal in mind, create an outline for your presentation. You'll save time in the long run. Plus, you'll be sure that your presentation covers everything you need to cover for your idea or data to be understood. 

3. Think About the Slides You Need to Include

The next step is to think about the slides you need to include in your presentation. For example, if you’re creating a pitch deck for potential investors, sharing information about your company on an About or Team slide is a must. 

But if you’re creating an internal presentation to share your sales report, including those slides would be a waste of time. Instead, your presentation should focus on numbers and data as well as individual product or product line performance. 

Sparrow - Creative Agency PowerPoint Presentation

4. Decide on Visuals

Your planning stage should account for visuals that'll help back up your story. This can include photos, icons, charts, infographic elements, graphs, tables, and anything else you need to make your data more visually appealing. Envato Elements is a great source for a wide variety of design assets .

Once you’ve decided on the visuals you want, gather them all in one place so you can easily locate them. Don’t forget that you can create charts and graphs from your Excel data if needed. Be sure to gather those spreadsheets as well. 

5. Establish Your Call to Action

Finally, decide what’s the next step your audience should take once you’re done delivering your presentation. Should they email you or call you to set up an appointment? Do they need to send over information? 

Make sure your last slide includes your call to action along with specific instructions on what to do.

PowerPoint Presentation Design Guidelines

Once you've get your presentation planned out, it’s time to tackle the design part of creating a presentation . When designing your presentation, keep the following guidelines in mind: 

1. Keep the Text to a Minimum

When it comes to your presentation, PowerPoint should assist you in delivering the presentation. It shouldn't be the main source of information. Less is more, so keep the text to a minimum. 

Stick to one main idea per slide and limit yourself to using no more than three bullet points per slide. This will help keep your audience engaged and not zoned out. 

Minimal Presentation PowerPoint Template

2. Use Large Font Sizes

Another thing to keep in mind is that not everybody in your audience will be close to the slides. Make sure to use larger font sizes. Consider using 40 pts for headings and going no smaller than 28 pts for the content text.

3. Make Sure Fonts Are Readable

While we’re on the topic of fonts, avoid using script or decorative fonts. They're hard to read. Stick to sans-serif fonts for body text. To emphasize your headings, use a readable serif font. 

4. Use Color Sparingly

Color can make your presentation more visually appealing. But that doesn’t mean you've got to color every slide differently or use different colors for your fonts. If you’re presenting in a dark room, consider using a dark background for the slide paired with a light color for the text. It'll make it easier for your audience to follow along. 

Avoid using light text on light background or clashing colors. They'll distract your audience. 

5. Enhance the Data With Charts and Graphs

We mentioned earlier you need to decide on the visuals you'll use in your presentation. Using charts and graphs is a great way to make abstract data easier to understand. So, don’t shy away from using them. 

6. Design for Wide Screen Formats

Keep in mind that most projector screens are optimized for widescreen 16:9 ratio. As such, design your presentation following those PowerPoint presentation guidelines. If you design your presentation in 4:3 ratio, your presentation will still work. But some parts of your slides might get cut off or not display properly. 

7. Be Consistent With Style Settings

Another important bit of PowerPoint design guidelines is to keep your design style consistent across all slides. This will reinforce your brand image as well as ensure that the entire presentation is visually appealing.

Batagor PowerPoint Presentation Template

8. Use Animations Sparingly

There's nothing wrong with using subtle animations or slide transitions to keep things interesting. But, avoid animating every single word or slide as this will make your presentation look amateurish and unprofessional. 

9. Proofread Everything

Be sure to proofread each slide to make sure there are no embarrassing typos. If you’re mentioning other associates or colleagues in your presentation, make sure their names are spelled correctly to avoid any awkward moments. Ask another person to go through your presentation and make sure it’s error-free.

10. Consider Using a Template

Akhara Template

Our last guideline for making an effective PowerPoint presentation is to consider using a premade PowerPoint template . A premade template will have a professional design. It'll also have all the slides you'll need: from section break slides, company and team slides to charts, galleries, and more. This will save you a lot of time in the design stage and ensure that your presentation looks polished. 

Presentation Guidelines for Delivering Your PowerPoint

Now that your presentation is designed, the last thing you need to do is deliver it. Here are a few PowerPoint presentation guidelines to follow for delivering your PowerPoint presentation :

1. Do a Practice Run

Before the actual presentation day, do a practice run. This will help you memorize the contents of your presentation, not to mention it'll help you build up the necessary confidence.

what needs to be in a powerpoint presentation

2. Test the Equipment

Show up early before the presentation and test the equipment. The last thing you want is tech difficulties or malfunctions that'll delay the start of your presentation. 

3. Maintain Eye Contact

Throughout your presentation, maintain eye contact with your audience. This will make them feel like you’re talking to them. Plus, it'll help keep them engaged and interested instead of losing interest. 

4. Ask Questions During Your Presentation

Ask your audience questions during the presentation. Get them involved or ask if they've got any questions that need to be clarified. Getting your audience involved is a great tactic for making your entire presentation feel more engaging. It also allows your audience to feel like they're active participants instead of being bombarded with data.

what needs to be in a powerpoint presentation

5. Don’t Read the Slides

The last bit of PowerPoint guidance we've got for you is to avoid reading the slides. If you read the slides you’ll not only bore your audience, but you’ll also come off as disinterested in your own presentation. This will make your audience disengage and forget your presentation as soon as it’s over.

Best PowerPoint Presentation Template Examples

Following the basic PowerPoint guidelines outlined above is a great way to ensure your presentation has an engaging design and is easy to follow. But there's no doubt that designing an entire presentation from scratch is a time-consuming task. That’s why using a premade PowerPoint presentation template is a great alternative. 

You can find thousands of beautifully designed PowerPoint templates over on Envato Elements. If you buy design templates on a regular basis, Envato Elements is a logical choice. You get access to unlimited PowerPoint and other design templates for one low monthly price.  

Look at some of our top presentation templates from Envato Elements: 

1. Galaxi PowerPoint Presentation Template

Galaxi PowerPoint Presentation Template

The Galaxi PowerPoint template has a clean and modern design. It’s versatile enough to use for all kinds of presentations and comes with five premade color schemes. The template comes with 30 premade slides based on master slides, image placeholders, and editable shapes. 

2. Buizi PowerPoint Presentation

Buizi PowerPoint Presentation

The Buizi is another minimal presentation template for PowerPoint with a versatile design. This template is a great choice for portfolio presentations and comes with 30 total slides, all based on master slides. You’ll also find custom vector icons and fully editable shapes. 

3. Aiony Creative PowerPoint Template

Aiony Creative PowerPoint Template

If you’re looking for a more creative solution, the Aiony template is a great choice. It’s very photo heavy. This is perfect for any presentation that relies heavily on images and photos. You’ll get a total of 50 slides and drag and drop image placeholders for easy editing. 

4. Agio PowerPoint Presentation Template

Agio PowerPoint Presentation Template

The Agio template is best suited for corporate presentations. It's got an elegant look and feel. Customize colors and fonts to your liking. 

Easily add photos using the image placeholders. You’ll get a total of 630 presentation slides designed in full HD resolution. 

5. Over PowerPoint Presentation Template

Over PowerPoint Presentation Template

The Over PowerPoint presentation template is a multipurpose PowerPoint template. Use it for corporate presentations as well as for pitch decks and webinars. The template comes with 32 slides designed in both standard and HD resolution. 

Envato Elements is a great choice if you need design templates on a regular basis.

Find More PowerPoint Template

And if you want to see more beautiful PowerPoint templates from both Envato Elements, check out the following articles: 

what needs to be in a powerpoint presentation

Envato Elements: Design Without Limits

Design Without Limits

Envato Elements has a compelling offer.  For a low monthly price, you get access to thousands of unlimited use PowerPoint templates, web templates, stock photos, fonts, and more. 

What’s more, you can download as many templates as you want and customize them to your needs. Sign up for Envato Elements and start downloading PowerPoint templates today.

Design a Stellar Presentation With the Help of PowerPoint Presentation Guidelines

Designing a stellar presentation might seem daunting. But once you’re familiar with and follow the basic PowerPoint guidelines for creating effective PowerPoint presentations, the task becomes easier. 

To save time while you’re designing your presentation, use one of our top PowerPoint presentation templates from Envato Elements. Why not get started today?

Editorial Note: This post has been updated with contributions from Brenda Barron . A video has been added by Nathan Umoh . Brenda and Nathan are freelance instructors for Envato Tuts+. 

Brenda Barron

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Simple Steps to Make a PowerPoint Presentation

Last Updated: July 23, 2024 Fact Checked

Creating a New PowerPoint

Creating the title slide, adding a new slide, adding content to slides, adding transitions, testing and saving your presentation.

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,345,845 times. Learn more...

Do you want to have your data in a slide show? If you have Microsoft 365, you can use PowerPoint! PowerPoint is a program that's part of the Microsoft Office suite (which you have to pay for) and is available for both Windows and Mac computers. This wikiHow teaches you how to create your own Microsoft PowerPoint presentation on a computer.

How to Make a PowerPoint Presentation

  • Open the PowerPoint app, select a template and theme, then like “Create.”
  • Click the text box to add your title and subtitle to create your title slide.
  • Click the “Insert” tab, then “New Slide” to add another slide.
  • Choose the type of slide you want to add, then add text and pictures.
  • Rearrange slides by dragging them up or down in the preview box.

Things You Should Know

  • Templates make it easy to create vibrant presentations no matter your skill level.
  • When adding photos, you can adjust their sizes by clicking and dragging in or out from their corners.
  • You can add animated transitions between slides or to individual elements like bullet points and blocks of text.

Step 1 Open PowerPoint.

  • If you don't have a Microsoft Office 365 subscription, you can use the website instead of the desktop app. Go to https://powerpoint.office.com/ to use the website version.
  • You can also use the mobile app to make presentations, though it's easier to do this on a computer, which has a larger screen, a mouse, and a keyboard.

Step 2 Select a template.

  • If you don't want to use a template, just click the Blank option in the upper-left side of the page and skip to the next part.

Step 3 Select a theme if possible.

  • Skip this step if your selected template has no themes available.

Step 4 Click Create.

  • If you're creating a PowerPoint presentation for which an elaborate title slide has been requested, ignore this step.

Step 2 Add a title.

  • You can change the font and size of text used from the Home tab that's in the orange ribbon at the top of the window.

Step 3 Add the subtitle.

  • You can also just leave this box blank if you like.

Step 4 Rearrange the title text boxes.

  • You can also click and drag in or out one of a text box's corners to shrink or enlarge the text box.

Step 1 Click the Insert tab.

  • On a Mac, you'll click the Home tab instead. [1] X Research source

Step 2 Click New Slide ▼.

  • Clicking the white slide-shaped box above this option will result in a new text slide being inserted.

Step 3 Select a type of slide.

  • Title Slide
  • Title and Content
  • Section Header
  • Two Content
  • Content with Caption
  • Picture with Caption

Step 4 Add any other slides that you think you'll need.

  • Naturally, the title slide should be the first slide in your presentation, meaning that it should be the top slide in the left-hand column.

Step 1 Select a slide.

  • Skip this step and the next two steps if your selected slide uses a template that doesn't have text boxes in it.

Step 3 Add text to the slide.

  • Text boxes in PowerPoint will automatically format the bulk of your text for you (e.g., adding bullet points) based on the context of the content itself.
  • You can add notes that the Presentation will not include (but you'll still be able to see them on your screen) by clicking Notes at the bottom of the slide.

Step 4 Format the slide's text.

  • You can change the font of the selected text by clicking the current font's name and then clicking your preferred font.
  • If you want to change the size of the text, click the numbered drop-down box and then click a larger or smaller number based on whether you want to enlarge or shrink the text.
  • You can also change the color, bolding, italicization, underlining, and so on from here.

Step 5 Add photos to the slide.

  • Photos in particular can be enlarged or shrunk by clicking and dragging out or in one of their corners.

Step 7 Repeat this for each slide in your presentation.

  • Remember to keep slides uncluttered and relatively free of distractions. It's best to keep the amount of text per slide to around 33 words or less. [2] X Research source

Step 1 Select a slide.

  • Slide content will animate in the order in which you assign transitions. For example, if you animate a photo on the slide and then animate the title, the photo will appear before the title.
  • Make your slideshow progress automatically by setting the speed of every transition to align with your speech as well as setting each slide to Advance . [3] X Trustworthy Source Microsoft Support Technical support and product information from Microsoft. Go to source

Step 1 Review your PowerPoint.

  • If you need to exit the presentation, press Esc .

Step 5 Make any necessary changes before proceeding.

  • Windows - Click File , click Save , double-click This PC , select a save location, enter a name for your presentation, and click Save .
  • Mac - Click File , click Save As... , enter the presentation's name in the "Save As" field, select a save location by clicking the "Where" box and clicking a folder, and click Save .

Community Q&A

Community Answer

  • If you save your PowerPoint presentation in .pps format instead of the default .ppt format, double-clicking your PowerPoint presentation file will prompt the presentation to open directly into the slideshow view. Thanks Helpful 6 Not Helpful 0
  • If you don't have Microsoft Office, you can still use Apple's Keynote program or Google Slides to create a PowerPoint presentation. Thanks Helpful 0 Not Helpful 0

what needs to be in a powerpoint presentation

  • Your PowerPoint presentation (or some features in it) may not open in significantly older versions of PowerPoint. Thanks Helpful 1 Not Helpful 2
  • Great PowerPoint presentations avoid placing too much text on one slide. Thanks Helpful 0 Not Helpful 0

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  • ↑ https://onedrive.live.com/view.aspx?resid=DBDCE00C929AA5D8!252&ithint=file%2cpptx&app=PowerPoint&authkey=!AH4O9NxcbehqzIg
  • ↑ https://www.virtualsalt.com/powerpoint.htm
  • ↑ https://support.microsoft.com/en-us/office/set-the-timing-and-speed-of-a-transition-c3c3c66f-4cca-4821-b8b9-7de0f3f6ead1#:~:text=To%20make%20the%20slide%20advance,effect%20on%20the%20slide%20finishes .

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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

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PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

slide with too much text versus a slide with just enough text

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Screenshot of Microsoft PowerPoint

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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What It Takes to Give a Great Presentation

  • Carmine Gallo

what needs to be in a powerpoint presentation

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

what needs to be in a powerpoint presentation

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Pros and Cons of PowerPoint Presentations: What You Need to Know

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PowerPoint presentations have become a staple in both the business and academic worlds. Whether you’re pitching a new idea to your boss or presenting research findings to your classmates, PowerPoint offers a versatile platform that can enhance your message. But like any tool, it has its strengths and weaknesses.

You might find PowerPoint incredibly useful for organizing your thoughts and adding visual flair to your content. However, it’s easy to fall into the trap of overloading slides with text or relying too heavily on flashy graphics. Understanding the pros and cons of PowerPoint presentations can help you make the most of this powerful tool while avoiding common pitfalls.

Key Takeaways

  • Visual Engagement: PowerPoint presentations enhance audience engagement through the use of images, charts, and graphs, making complex information easier to understand.
  • Structured Delivery: They allow for logical and coherent organization of content, aiding in clear communication and better information retention.
  • Ease of Reuse and Sharing: Presentations can be easily updated, adapted, and shared, saving time and effort, especially useful for recurring business activities.
  • Tech Dependence Risks: Relying on PowerPoint means potential disruptions from technical issues, highlighting the need for a backup plan.
  • Potential Distractions: Overusing visual effects and text can distract from the core message, requiring a balance of visuals and concise information.
  • Learning Curve and Time Investment: Creating effective presentations requires significant time and skill, posing a challenge for beginners and a potential drain on resources.

Pros of PowerPoint Presentations

PowerPoint presentations offer versatile and impactful tools for entrepreneurs and business enthusiasts like you. Understanding their benefits can significantly enhance your communication, pitching, and training efforts.

Visual Impact

PowerPoint presentations allow you to create visually engaging content that catches your audience’s attention. Including images, charts, and graphs helps illustrate complex data, making it easier to understand. For instance, use high-quality product images to showcase your new startup’s offerings. Visual cues can also emphasize critical points, aiding retention and engagement.

Structured Information Delivery

PowerPoint presentations provide a way to organize information logically and coherently. Use slides to break down content into manageable sections, facilitating clear communication. For example, in a business pitch, outline your market analysis, business model, and financial projections in distinct slides, ensuring your message flows seamlessly. This structure makes it easier for your audience to follow and digest information.

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Reusability and Sharing

PowerPoint presentations offer reusability, saving you time and effort. Update and adapt existing slides for different audiences or purposes, such as client meetings or internal training sessions. Sharing presentations is straightforward; simply send a file via email or upload it to a cloud service. This efficiency can be particularly beneficial when managing multiple side hustles or pitching to varied stakeholders.

Cons of PowerPoint Presentations

PowerPoint presentations, while powerful, have their drawbacks. As an entrepreneur, you’ll need to be aware of these to maximize your effectiveness.

Overdependence on Technology

Relying on PowerPoint can backfire if the technology fails. A sudden software crash, compatibility issues, or hardware malfunctions can disrupt your presentation and affect your credibility. Always have a backup plan.

Potential for Distraction

Visual aids are helpful but can easily turn into distractions. Overloaded slides with animations, transitions, and excessive text can shift the audience’s focus away from your message. Balance visuals with concise, relevant information.

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Learning Curve and Time Consumption

Creating a professional presentation requires significant time and skill. If you’re just starting, mastering the software can eat into hours better spent on your business. Consider if the time investment is worth the outcome, or if simpler alternatives might serve you better.

Keep these potential pitfalls in mind to harness PowerPoint’s strengths without falling victim to its weaknesses.

PowerPoint presentations can be a powerful tool when used thoughtfully. They offer a great way to visually engage your audience and present information in an organized manner. However it’s important to be aware of their limitations so you don’t fall into common pitfalls.

By balancing the strengths and weaknesses of PowerPoint you can create presentations that are both effective and engaging. Remember to keep your slides clear and concise and don’t rely solely on technology to get your message across.

With a bit of practice and mindfulness you’ll be able to leverage PowerPoint to its fullest potential. Happy presenting!

Frequently Asked Questions

What are the key benefits of powerpoint presentations in business and academic environments.

PowerPoint presentations offer visual impact, structured information delivery, reusability, and easy sharing. These benefits make it easier to communicate complex ideas clearly and efficiently.

How can PowerPoint presentations enhance visual impact?

PowerPoint allows users to incorporate multimedia elements like images, charts, and videos, making presentations more engaging and visually appealing.

Why is structured information delivery important in presentations?

Structured information delivery helps in organizing content logically, making it easier for the audience to follow and understand the key points.

How does PowerPoint support reusability?

PowerPoint presentations can be easily edited and adapted for different purposes, allowing users to reuse content without starting from scratch.

What makes PowerPoint presentations easy to share?

PowerPoint files are easily shared via email, cloud storage, or collaboration platforms, enabling seamless communication and teamwork.

What are the potential drawbacks of relying heavily on PowerPoint?

Overdependence on PowerPoint can lead to potential technical disruptions, distractions from overloaded slides, and the time-consuming learning curve required to create professional presentations.

How can overloaded slides be a distraction in PowerPoint presentations?

Overloaded slides with too much information or too many visual elements can overwhelm the audience, detracting from the main message.

What is the time-consuming aspect of creating PowerPoint presentations?

Creating professional and polished PowerPoint presentations often requires significant time and effort, especially for those unfamiliar with the software.

How can entrepreneurs effectively leverage PowerPoint’s strengths?

Entrepreneurs should balance the use of PowerPoint by keeping slides concise, focusing on key messages, and preparing for potential technical issues to maximize its benefits while minimizing drawbacks.

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Ryan Kingsley Seriosity Editor

Ryan Kingsley

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what needs to be in a powerpoint presentation

Seamlessly Embed Videos into PowerPoint: A Step-by-Step Guide for Impressive Presentations

what needs to be in a powerpoint presentation

PowerPoint presentations are a staple in the world of business, education, and public speaking. They allow you to visually communicate your ideas and keep your audience engaged. However, sometimes static images and text aren’t enough to convey your message effectively. This is where embedding videos into your PowerPoint presentation comes in handy. Videos can bring your slides to life, making your presentation more dynamic and memorable. But how do you go about embedding a video in PowerPoint? Don't worry! This guide will walk you through the process step by step.

 Why Embed a Video in PowerPoint?

Embedding a video directly into your PowerPoint presentation has several advantages:

1. Enhanced Engagement: Videos can break up the monotony of text-heavy slides, keeping your audience engaged.

2. Clearer Communication: Complex ideas can often be explained more effectively through video.

3. Professional Appearance: A well-integrated video can make your presentation look more polished and professional.

 What You’ll Need

Before diving into the steps, let’s make sure you have everything you need:

- Microsoft PowerPoint: Ensure you have the latest version of PowerPoint installed. The steps in this guide are based on Microsoft PowerPoint 2019 and Microsoft 365.

- Video File: You’ll need the video file you want to embed. Common formats include MP4, AVI, and WMV.

- Compatible Hardware: A computer with enough processing power to handle video playback smoothly during your presentation.

 Step-by-Step Guide to Embedding a Video in PowerPoint

 1. open your powerpoint presentation.

Start by opening the PowerPoint presentation where you want to embed the video. If you’re starting from scratch, open PowerPoint and create a new presentation.

 2. Navigate to the Slide Where You Want the Video

Click on the slide where you want to add the video. It’s a good idea to have a clear idea of where the video fits into your presentation’s narrative. This will help you avoid disrupting the flow of your presentation.

 3. Insert the Video

Here’s where the magic happens. To insert the video:

- Go to the "Insert" tab: This is located on the Ribbon at the top of your screen.

- Click on "Video": In the "Media" group, you’ll see an option labeled "Video." Click on it.

- Choose the video source: You’ll be presented with two main options:

    - "This Device": Use this option to insert a video file saved on your computer.

    - "Online Video": Use this if you want to embed a video from an online source like YouTube. You’ll need to copy and paste the video URL here.

   For embedding a video from your computer, select "This Device."

- Locate your video file: A file explorer window will pop up. Navigate to where your video file is stored, select it, and click "Insert."

 4. Resize and Position the Video

Once your video is embedded, you can move it around and resize it just like any other object in PowerPoint:

- Resize: Click and drag the corners of the video frame to make it larger or smaller. Be mindful of the aspect ratio to avoid distortion.

- Position: Click and drag the video to the desired location on the slide.

 5. Adjust Video Playback Settings

PowerPoint offers several playback options to ensure your video plays exactly when and how you want:

- Playback Tab: After selecting the video, go to the "Playback" tab on the Ribbon. Here, you can adjust settings like:

    - Start: Choose whether the video starts automatically when the slide opens or if it requires a click to play.

    - Play Full Screen: Check this box if you want the video to take up the entire screen when played.

    - Loop until Stopped: If you want the video to repeat, enable this option.

    - Trim Video: You can trim the beginning or end of your video to remove unwanted parts.

 6. Test Your Video

Before finalizing your presentation, it’s crucial to test the video to ensure it plays correctly. Go into "Slide Show" mode and navigate to the slide with the video. Make sure it starts and plays as expected without any hitches.

 Common Issues and Troubleshooting

- Video Not Playing: If your video doesn’t play, it might be due to an incompatible file format. Consider converting your video to MP4, which is widely supported.

- Performance Issues: Large video files can cause performance issues. If your presentation lags, consider compressing the video file or using a lower resolution.

- Missing Video During Presentation: If you’ve moved the video file to another location after embedding it, PowerPoint might not be able to find it. To avoid this, always keep your video files in the same folder as your PowerPoint presentation or embed the video directly into the presentation file.

 Final Thoughts

Embedding a video in PowerPoint is a straightforward process that can significantly enhance the impact of your presentations. Whether you’re explaining a complex concept, showcasing a product, or simply adding some visual variety, a well-placed video can make all the difference.

By following the steps outlined in this guide, you can seamlessly integrate videos into your PowerPoint presentations, impressing your audience and elevating your content to the next level. 

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  1. 13 Things to Include in Your Next PowerPoint Presentation

    To help, here are 13 things to include in your next PowerPoint as well as key dos and don'ts to ensure your presentation goes off without a hitch. >> Learn More: 5 Types of Presentations Every CEO Needs to Have. What to include in your PowerPoint presentation. A strong PowerPoint presentation should include the following components. 1. Who ...

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    Microsoft PowerPoint is a presentation design software that is part of Microsoft 365. This software allows you to design presentations by combining text, images, graphics, video, and animation on slides in a simple and intuitive way. Over time, PowerPoint has evolved and improved its accessibility to users.

  3. PowerPoint 101: Everything You Need to Make a Basic Presentation

    One of the basics of PowerPoint presentations is to have a consistent color palette throughout. With these PowerPoint basics covered, let's change the slide background color on slide two. To start, click on the slide background. Next, click on the Design tab. In the toolbar, click on the Format Background button.

  4. Basic tasks for creating a PowerPoint presentation

    Select the text. Under Drawing Tools, choose Format. Do one of the following: To change the color of your text, choose Text Fill, and then choose a color. To change the outline color of your text, choose Text Outline, and then choose a color. To apply a shadow, reflection, glow, bevel, 3-D rotation, a transform, choose Text Effects, and then ...

  5. 10 Top PowerPoint Presentation Tips for Beginners (2022 List)

    Creating a PowerPoint presentation can seem like a daunting task, but it doesn't need to be. In this list, you'll find the best practices and tips for creating a powerful PowerPoint presentation for beginners. You'll learn how to: Create a professional-looking slideshow presentation; Keep your PowerPoint presentation design cohesive

  6. How to structure a good PowerPoint Presentation

    Length and Structure. The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues.

  7. A step-by-step guide to captivating PowerPoint presentation design

    These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation ...

  8. 17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

    Getting Started. 1. Open PowerPoint and click 'New.'. A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New. If you've already created a presentation, select Open and then double-click the icon to open the existing file. Image Source.

  9. How To Structure PowerPoint Presentation: A Comprehensive Guide

    Just right-click on the title or text to see options like "Promote" and "Demote.". Promote moves text up, and Demote moves it down. One thing to be careful about is demoting a title. If you do this, it will delete the original slide and move the title and text to the slide next to it. So, make sure you want to do that.

  10. How to make the best Powerpoint presentation + real examples!

    Maintain eye contact, use gestures to emphasize points, and move around if possible. This non-verbal communication can significantly enhance the impact of your delivery. In today's increasingly digital world, we also have to think about virtual presentations and how to put our best foot forward through a screen.

  11. 25 PowerPoint Presentation Tips For Good PPT Slides in 2022

    Get your main point into the presentation as early as possible (this avoids any risk of audience fatigue or attention span waning), then substantiate your point with facts, figures etc and then reiterate your point at the end in a 'Summary'. 2. Practice Makes Perfect. Also, don't forget to practice your presentation.

  12. How To Make a Good Presentation [A Complete Guide]

    Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.

  13. 8 Tips to Make the Best PowerPoint Presentations

    A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

  14. The Presenter's Guide to Nailing Your Next PowerPoint

    To select multiple slides, click a slide and then press and hold CTRL while you click the other slides. Next, click the "Themes" tab at the top of your screen. In the "Theme Options" group, click "Background," then "Format Background." In the window that appears, click "Fill," then "Picture or Texture."

  15. 10 Tips to Make Your PowerPoint Presentation Effective

    7) Limit bullet points. Keep your bullet points to a maximum of 5-6 per slide. In addition, the words per bullet point should also be limited to 5-6 words. It's also wise to vary what you present in each slide, such as alternating between bullet points, graphics, and graph slides, in order to sustain the interest and focus of your audience.

  16. Tips for creating and delivering an effective presentation

    Tips for delivering an effective presentation. Tip. Details. Show up early and verify that your equipment works properly. Make sure that all equipment is connected and running. Don't assume that your presentation will work fine on another computer. Disk failures, software version mismatches, lack of disk space, low memory, and many other ...

  17. How to Structure a PowerPoint Presentation

    Open PowerPoint and switch to the iSpring Suite tab. Click on Slide Properties on the toolbar. Here you can see the slide titles. Unlike in PowerPoint, you can give a slide any name regardless of the text in the placeholder. You can also organize slides into a hierarchy by changing their nesting levels.

  18. PowerPoint Guidelines to Design Effective Presentations + Video

    Presentation Guidelines for Delivering Your PowerPoint. Now that your presentation is designed, the last thing you need to do is deliver it. Here are a few PowerPoint presentation guidelines to follow for delivering your PowerPoint presentation: 1. Do a Practice Run. Before the actual presentation day, do a practice run.

  19. How to Create a PowerPoint Presentation: A Beginner's Guide

    Open the PowerPoint app, select a template and theme, then like "Create.". Click the text box to add your title and subtitle to create your title slide. Click the "Insert" tab, then "New Slide" to add another slide. Choose the type of slide you want to add, then add text and pictures. Rearrange slides by dragging them up or down in ...

  20. Simple rules for better PowerPoint presentations

    Follow the 5/5/5 rule. To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule: no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

  21. What It Takes to Give a Great Presentation

    Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...

  22. Pros and Cons of PowerPoint Presentations: What You Need to Know

    Discover the pros and cons of PowerPoint presentations in this comprehensive article. Explore the visual impact and structured delivery benefits, alongside potential pitfalls like technology dependence, slide overload, and the steep learning curve. Learn how to maximize PowerPoint's strengths while sidestepping common mistakes to ensure effective and engaging presentations.

  23. Seamlessly Embed Videos into PowerPoint: A Step-by-Step Guide for

    PowerPoint presentations are a staple in the world of business, education, and public speaking. They allow you to visually communicate your ideas and keep your audience engaged. However, sometimes static images and text aren't enough to convey your message effectively. This is where embedding videos into your PowerPoint presentation comes in handy.