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  • Best E-Commerce Platforms

best ecommerce websites

Great e-commerce platforms make it easy to start an online store and sell your products. Using an e-commerce platforms, you can easily create a website specifically for selling products online and list potentially hundreds of different products with different SKUs. In other words, the best e-commerce platforms are part website builder and part inventory management service.

In building this list, we consulted experts in the field and conducted extensive research on e-commerce and e-commerce platforms.

Table of Contents

  • Things to Consider When Buying
  • How We Chose

Shopify

Easy to use

Lots of third-party integrations

Supports selling online and in-person

Not as customizable as some

Can get a little expensive

Shopify is one of the most well-known e-commerce platforms, and it’s also one of the best. Shopify is best-known for its user-friendly interface and comprehensive features. Its ease of use is complemented by a vast ecosystem of third-party integrations that can supercharge your online store to make it more specific to your needs and preferences. Moreover, Shopify supports both online and in-person sales, making it an end-to-end solution to your sales needs.

Shopify does have some limitations. For example, although it offers a range of themes and design options, it might not provide the depth of customization that some businesses with unique requirements need. And while Shopify offers a variety of pricing plans tailored to different business needs, it isn't the cheapest option; monthly fees, combined with additional expenses for premium themes or specific apps, can make Shopify a bit pricey for some users. Still, despite these downsides, Shopify is the best e-commerce platform for the vast majority of users who want to get up-and-running as quickly as possible.

Weebly

Inexpensive

Free option

Helpful SEO tools

Limited customization

Mobile optimization just ok

Weebly isn’t specifically dedicated to e-commerce, but it is a great website builder that offers excellent e-commerce tools. Particularly, the platform has become known for offering excellent value. Weebly’s pricing model includes a free tier, and its paid tiers are relatively inexpensive. Additionally, for those keen on optimizing their site's visibility on search engines, Weebly offers helpful SEO tools integrated straight into the platform.

One of Weebly's biggest downsides is the fact that it doesn’t offer as many customization options as some of the other platforms. While it's perfect for those looking to set up a basic website, individuals or businesses with specific design needs might find themselves slightly constrained. Not only that, but Weebly could improve in its mobile optimization. This means that while websites will function on mobile devices, the experience might not be as seamless or engaging as on some of the other platforms. Still, Weebly still offers excellent value for those who want a great e-commerce platform at a reasonable price.

Shift4Shop  »

Shift4Shop

Extensive free plan

CRM features built in

Paid plans are still inexpensive

Limited customization options

Sales limitations

Although Weebly has a free plan, but the best free plan comes from Shift4Shop. Shift4Shop’s free plan is less like a trial and more like a full-featured service that’s initially free to use. Shift4Shop charges a 2.9% plus 30-cent transaction fee through its payment processor, Shift4 Payments – which you’ll have to use if you use the free tier. The paid tiers don’t charge the processing fee and allow you to use alternate payment processing services. Apart from that, however, the free tier offers all the same features as the paid tiers. Shift4Shop also offers additional features like integrated customer relationship management tools, meaning you don’t have to manage those relationships through other services.

One area where Shift4Shop could improve is in its customization options. Businesses with specific design needs or those looking to create a unique brand experiences might find themselves constrained by the platform's customization tools. Further, some businesses that are interested in upgrading may run into sales limitations. For example, the Basic tier has a $100,000-per-year sales limit and only supports two staff users. This may mean that businesses have to upgrade to more expensive plans, which are still cheaper than many alternatives.

WooCommerce  »

WooCommerce

Excellent customization tools

Integrates with WordPress

Website building largely up to you

Costs can add up

WordPress is required

If you’re a small business looking for an e-commerce platform, WooCommerce is the way to go. One of the reasons for this is its integration with WordPress. This allows users to easily build websites and manage content, and then plug WooCommerce into the back end of their websites. The platform's open-source nature ensures that it offers excellent customization tools, with many third-party tools that can help make WooCommerce work better for you.

It's worth noting that as businesses scale, the costs of premium themes, plugins, and extensions can accumulate – and that’s on top of necessary hosting and domain costs. Also, while WordPress integration is good for many users, the fact that it only works with WordPress means that businesses who don’t want to use that content management system are out of luck.

BigCommerce  »

Useful entry-level plan

Included website builder

Good analytics tools

Abandoned cart feature only available in some plans

Expensive monthly plans

Larger enterprises looking for an e-commerce platform should consider BigCommerce. This platform is purpose-built for larger operations, and as such it’s more likely to offer the tools you need. BigCommerce doesn’t offer a free tier, but its base Standard plan is relatively full featured compared to based plans offered by competitors. For example, you get features like a website builder, drag-and-drop functionality, and great analytics tools that help you use data to maximize profits.

However, the highly useful abandoned cart feature is only available in the Plus plan or higher. BigCommerce also can get expensive fast; the higher tiers will cost you hundred of dollars per month. However, the comprehensive feature set will be orth the cost to many, especially larger companies.

Big Cartel  »

Big Cartel

Free plan and inexpensive paid plans

Good inventory and order management

Tools for selling on Facebook

Mostly for selling goods, not services

Somewhat limited customization tools

Creatives looking for a way to sell their goods online would do well to choose Big Cartel. One of its standout features is its affordability. The service offers a free plan that works quite well, plus even the paid plans are relatively inexpensive. It also offers robust inventory and order management tools, ensuring that merchants can efficiently handle their products and sales. The service offers tools to not only sell online, but also on Facebook, making it more versatile than some of the alternatives.

Although Big Cartel is a solid option for selling your creative goods, it's not as well suited for offering services. The platform's design and features are optimized for product listings, which might not align with the needs of service providers or businesses that offer a mix of products and services. And while its themes look great out of the box, they aren’t as customizable as some offered by other e-commerce platforms. Still, if you’re an artist who wants a better place to sell your art online, then Big Cartel may be the way to go.

The Bottom Line

The best e-commerce platforms make it easier than ever to sell your wares online. They’re easy to use and setup, and they offer the features that most people need to market and sell their products. Shopify is the best e-commerce platform right now for most companies. In some situations, like if you’re looking for a budget or free version, or if you want a platform for a large enterprise, one of the other platforms we listed might be better.

Things to Consider When Buying an E-Commerce Platform

Ease of Use: Running an online store can be hard enough without having to figure out a difficult-to-use e-commerce platform. Even if you have experience with them, it’s worth finding something that’s user friendly and allows you to spend more time actually running your store.

Customization: Make sure a platform you're considering supports the customization and tools that you need. You’ll likely want to build a store that’s unique and distinctive. This may require a platform that’s at least partially customizable and offers specific tools. Some e-commerce platforms offer a huge range of tools, allowing you to create and customize the storefront and the back end. Others don’t handle the storefront at all, offloading that job to a highly customizable platform like WordPress. Also consider integrations. “Integrations that enable things like augmented reality and AI personalization lead to more sales conversion at higher prices,” says Nick Gausling, a business consultant and Managing Director of Romy Group LLC.

Ecommerce Features: A platform for e-commerce obviously needs to have the e-commerce features you need. There are a number of different features to consider. For example, if you have a large inventory of SKUs, you’ll want to make sure that the e-commerce platform supports good inventory management features. Some e-commerce platforms also support things like the ability to interact with customers. Some offer advanced features like abandoned cart recovery, which can help get potential customers back to your store if they’ve put something in their cart and left it.

SEO and Marketing Tools: A customer actually buying a product is the final part of a long process – which begins with marketing to that customer in the first place. You could have the best online store out there, but if no one is visiting the store, you won’t make any sales. SEO, or search engine optimization, helps potential customers find your store simply by searching for things on a search engine like Google. Wider marketing tools may include tools for advertising on search platforms and on social media, among other things. Many e-commerce platforms have these tools built right into them.

Mobile Responsiveness: Having a store that looks and works great on mobile is just as important as – if not more than – having one that looks and works great on the desktop. A large portion of customers will come to your store on their phones, and you’ll want to ensure that it’s still easy for them to buy a product. These days, most e-commerce platforms offer storefronts that look and perform well no matter what the size of the screen. It’s a good idea to find a platform like that for your store.

How We Chose The Best E-Commerce Platforms

Our contributor, Christian de Looper, consulted with a number of e-commerce experts and specialists in building this list of the best e-commerce platforms. These included Nick Gausling, a business consultant and Managing Director of Romy Group LLC, and Anastasija Oleinika, CEO, Printify.

Christian then narrowed down the choices through extensive research. He looked at the most common and important aspects of an e-commerce platform, such as ease of use, customization, e-commerce features, SEO and marketing tools, and mobile responsiveness. He also looked what made each platform unique.

Why Should You Trust Us?

Christian has been a tech reporter for more than a decade. Over that time, he has spent countless hours testing and reviewing software and web platforms. Christian has built a number of websites himself, some of which have had e-commerce aspects to them. Christian also conducted interviews with experts to ensure that the information in this guide is accurate and detailed.

E-Commerce Platforms FAQ

It depends on the type of business you run. If your business involves selling products online, you'll need an e-commerce platform of some kind. These will help ensure that you can easily market and sell your products without having to build the tools yourself. “A great e-commerce platform removes barriers and creates opportunities for business owners,” Oleinika says.

E-commerce platforms vary widely in cost. Some are actually free, meaning you can create and run an online store without having to pay for the tools to do so. Sometimes, these free platforms have a transaction fee or have very limited features. Other e-commerce platforms come at a monthly subscription cost, which can run from less than $10 per month to $500 or more per month.

It depends on the e-commerce platform. Some e-commerce platforms are full end-to-end platforms, meaning that they offer all the tools needed to develop, build, and run your store. Other e-commerce platforms are actually just plugins that run on another platform like WordPress. Installing one of these will involve searching for them, activating them, and integrating them into your website. Much of the time, the developers of the tools will have documentation to help you with this process.

Most e-commerce platforms come from developers that have their own customer support tools and documentation. Moreover, if you ever have a problem with an e-commerce platform, it’s likely someone else has had the same problem; it’s worth searching the web for forums and help sites to find solutions.

Many e-commerce platforms can grow with you, meaning you can upgrade to higher-end plans with more features as you expand. Sometimes, however, a platform won't have the tools that you need to grow. In that situation, it’s probably worth looking for a new platform. “Functional technology is a given, but a great platform goes beyond that to support its merchants, create a supportive community, and provide resources that helps them to start, grow and run a successful business,” Oleinika says.

About Our Team

Christian De Looper

Christian De Looper

Contributor

Jeff Kinney

Jeff Kinney

Senior Editor

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.

The Top 10 eCommerce Sites in the World 

Jake Pool

Explanation: We fact-check all of our content to ensure you have reliable and up-to-date information for your eCommerce business decisions. Learn about our fact-checking process .

Discover the giants of the online retail world in our roundup of the top 10 eCommerce sites globally. From industry veterans like Amazon and eBay to fast-growing platforms like Flipkart and Etsy, we break down what sets each site apart and the unique features that have propelled them to global prominence.

People are moving away from brick-and-mortar storefronts as a result of the growth of online purchasing platforms. 

By 2025, eCommerce is forecast to account for 21.9% of all worldwide retail sales, with more than $7,528 billion. 

Selling on one of the best eCommerce sites in the globe will be a wonderful option if you want to save costs and improve sales. Sellers may be able to reach out to more clients in both local and international marketplaces. 

There are between 12 million to 24 million eCommerce sites worldwide. While some of these are dropshipping websites with $1,000-$5,000 in annual revenue, one of these sites is Amazon, the world’s largest internet company.

See below a list of the best eCommerce sites of the year so far, as listed on the popular platform Semrush. After the list, let’s look into each eCommerce site to understand its importance.

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The Best eCommerce Sites of 2024

  • Amazon → The world’s leader in B2C retail
  • eBay → The best C2C marketplace
  • AliExpress → Offers the cheap prices
  • Walmart → Unlimited assortment of your products
  • Rakuten → Referral and cashback programs
  • Wildberries → Popular in Russia, known for a wide range of clothing and household items
  • Ozon → Russia’s answer to Amazon, offers a broad assortment of goods
  • Flipkart → Private Indian eCommerce company
  • Samsung → The world’s leader in electronics and media sales
  • Etsy → Specializes in handmade, vintage, and unique goods

What are eCommerce Sites?

An eCommerce website is one that enables you to buy and sell physical goods, digital products, or services online. 

It’s a business concept that incorporates online sales transactions. This format is followed by almost every online shopping website, large or small. 

Basically, eCommerce websites are places where you can make purchases over the internet.

Top 10 eCommerce Sites to Explore

Recognizing a great eCommerce site isn’t just about aesthetics or how well the products are displayed. Several critical elements contribute to the overall quality and user experience of an online shopping platform. In this section, we will review some of the best eCommerce sites in existence, and what made them so popular:

Fulfilment by Amazon logo

Amazon is an American technology company founded in 1994. The company initially started as an online marketplace for selling books . However, Amazon has grown to become the world’s largest retail chain. 

According to Statista, Amazon US had up to 2,200 monthly visits (mobile and desktop) in February 2023, and it is by far the most visited eCommerce site in the US. 

Apart from the US, Amazon is also operational in 19 other countries, which are Australia, Austria, China, Brazil, Canada, Egypt, Germany, India, Italy, France, Czech Republic, Japan, Mexico, Netherlands, Poland, Spain, UAE, UK, and Singapore.  

Some of the features of Amazon include the following:

Amazon Business

Apart from being a B2C (business-to-consumer) marketplace, Amazon is also a B2B (business-to-business) marketplace through Amazon Business. Amazon Business gives sellers the opportunity to reach B2B customers with pricing, and the features of Amazon Business are designed for businesses of all sizes. 

Amazon FBA 

Fulfillment by Amazon is a service by Amazon that allows sellers to outsource their order fulfillment to Amazon. Amazon FBA operates using the dropshipping model. 

Heads Up! Want details about different Amazon Sellers tools and how they can help your business, then head to our category section ‘ Amazon Seller tools and services .’ You can also use our Amazon FBA calculator to estimate your revenue.

Pros and Cons

  • Large customer base: As one of the most commonly visited eCommerce sites in the world, Amazon has a large customer base which is great for sellers. With Amazon, you have access to customers who are ready to purchase. 
  • Brand recognition : When you sell on Amazon, you can take advantage of Amazon’s brand recognition.
  • Simple platform: Amazon is very easy to use. 
  • Marketing on Amazon is cheap: You don’t need to spend on content marketing when selling with Amazon. The platform can be compared to a search engine in the sense that it indexes the different sellers to help buyers get what they’re looking for.
  • Branding limitations: Amazon doesn’t allow you to build a brand. Prices, product categories, and average customer ratings are used by Amazon to index pages. With Google Shopping, the seller’s page is indexed, while with Amazon, the products’ page is indexed. 
  • Competition: With over 9.7 million sellers, the competition on Amazon is high. If you are going to make sales on Amazon, you need to create an effective marketing strategy. 
  • High fees: It is expensive to sell on Amazon. With a subscription-based selling fee as well as referral fees on every item sold, Amazon is not cheap to sell on. 

eBay logo

eBay is an American eCommerce company that was established in 1995. They are the world’s leading consumer-to-consumer marketplace and one of the world’s leaders in business-to-consumer retail. 

eBay delivers to about 190 countries and territories around the world. They also have about 132 million buyers around the world. 

Buyers don’t need to pay any transaction fees on eBay. However, it is quite different for sellers as they have to pay for listing items on the eCommerce platform .  

Listing Items

You can sell on eBay by simply registering on the platform and listing items. The first 250 listings are free, and after that, there’s a non-refundable insertion fee of $0.35 per listing.

Buy-It-Now 

eBay started as an auction platform. In addition to the auction feature, they added the Buy It  Now feature, which allows sellers to fix a price listing their items. Sellers can also set the Buy It Now price on their auction-style listings. 

The price is set higher than the auction price and allows the buyer to purchase the items right away. 

eBay Advanced Search

The eBay advanced search allows buyers to narrow their search to search range, number of bids, price range, and currency of the sale.

Maximize Profits If you are an eBay Seller looking to maximize your profits, then visit our category page ‘ eBay Sellers tools and services ‘ to learn about the tools that can help you operate your business effectively.
  • Large customer base: eBay sellers can reach a vast audience. With over 132 million buyers across the world, there is a large market on eBay. 
  • Trusted provider: eBay is widely trusted and popular among buyers hence selling on eBay allows you to key into the popularity of eBay. 
  • Simple platform: It is an easy-to-use platform for both buyers and sellers. 
  • Monthly free listings: You can list up to 250 products for free every month. And you are only charged the final value fee when your products have sold.  
  • Competitive marketplace: Almost every item is sold on eBay, and many of these items share similar characteristics. As a result, sellers must implement different pricing strategies to attract buyers.
  • Additional costs: Sellers have to pay for the different additional services such as a bold listing, a larger gallery, listing in two categories, and scheduled listing.
  • High seller fees: For every item you sell, eBay takes 13.25% of the sale value for many categories, but this can be lower. On top of this they also take $0.30 for every order.

3. AliExpress

AliExpress logo

AliExpress is an eCommerce platform owned by the Alibaba group. It was founded in 2010 in China. AliExpress is a B2C marketplace. 

The sellers are mostly from China, and the target market is international buyers. AliExpress does not sell to customers in Mainland China. English, Italian, Dutch, Portuguese, Spanish, and French are among the 16 languages supported by the website.

  • Language flexibility: AliExpress is available in 16 languages.
  • Dropshipping plugins: AliDropship is a plugin on Woocommerce and WordPress that facilitates dropshipping from AliExpress.
  • Resources: AliExpress University offers learning resources to new sellers on AliExpress. 
  • Low cost products : AliExpress is a cheap eCommerce site. If you are a dropshipper, you discover that AliExpress is home to many cheap prices. 
  • Low overhead cost: AliExpress helps you to reduce your overhead costs as a dropshipper. They allow you to ship directly to customers, eliminating the need for inventory management.
  • Shipping times: AliExpress has a problem with shipping times. Their shipping takes between 15 days and 2 months. However, some customers have complained about the very late delivery of their items. 
  • Potential poor quality: The low cost may come with quality issues with products. 
  • Lack of support on the platform: Refunds and Returns can be difficult, and getting issues resolved on AliExpress can be quite hectic. Making returns on AliExpress can sometimes take months and may lead to disputes.

Walmart logo

Walmart is an American multinational retail chain launched in Rogers, Arkansas, in 1962. They presently operate about 10,500 stores and clubs in about 19 countries, in addition to a number of eCommerce sites. 

Walmart operates in the 50 States of the US and Puerto Rico under different banners such as Supercenter, Discount Stores, and Neighborhood Market. 

Walmart is also establishing itself as an eCommerce giant. Their website walmart.com receives about 240 million visitors per week. They have also acquired a couple of eCommerce sites, such as jet.com, modcloth.com, art.com, hayneedle.com and others.

  • Walmart Marketplace. It is a service by Walmart in collaboration with Shopify to allow sellers to offer their products on Walmart. To use Walmart Marketplace, sellers should download Walmart App on the Shopify App Store. 
  • Walmart Fulfillment Services is a fulfillment service for Walmart Marketplace users.
  • Flexibility: You can sell any product at Walmart as long as such items are not on Walmart’s prohibited product list. There is no limit to the assortment of your products. 
  • Only pay fees for sales: Walmart only charges seller fees when your products are purchased. The referral fees differ based on the product category and range from 3% to 15%.
  • Returns options: Walmart allows its sellers to create their own return policy. This helps sellers create conditions that are favorable for their business. 
  • One-stop shop for buyers: Products of every kind are available at Walmart.
  • Reduced competition: With only about 150,000 sellers, the competition on Walmart Marketplace is nowhere close to Amazon, where there are over 9.7 million sellers.
  • Seller rules: Walmart has a Price Parity Rule which means sellers cannot offer the same product for lower prices on other eCommerce platforms. 
  • Limited operations: Walmart Fulfillment Services is very limited in its operations.

Rakuten logo

Rakuten Ichiba is the second largest eCommerce platform in Japan. Apart from eCommerce, the Rakuten Group also runs about 70+ businesses with over 1.7 billion customers across the world.

Rakuten Ichiba has a customer base of about 100+ million, which is about 79,6% of the entire Japanese population. Since its inception in 1997, Rakuten has held a strong grip on the Japanese eCommerce market. 

  • Rakuten Point. Rakuten’s loyalty program, which the company started in 2002, has issued over $23 billion worth of Rakuten Points.
  • Rakuten Marketplace is a feature that grants overseas sellers access to Rakuten Ichiba.
  • Customizable: Allows users to customize their site. 
  • Easy to use : It can be done using the Rakuten App, or rakuten.com or Rakuten browser extension. 
  • Referral program: Rakuten has a referral program that gives customers $30 per referral. 
  • Cashback: Rakuten Cashback allows customers to get cash back when they shop at different online stores using the Rakuten App or the Rakuten browser extension.
  • High costs: Rakuten is quite an expensive platform to use as a seller. You have to pay product fees, commission, and subscription. The subscription costs $39 per month, and the listing fee is $0.99 per item. 
  • Country restrictions: Rakuten only accepts sellers with an address in the United States or Japan. 
  • Brand awareness: Rakuten has limited market presence.

6. Wildberries

Wildberries logo

Founded in 2004 by Tatyana Bakalchuk, Wildberries has become Russia’s premier online marketplace for a diverse range of products including clothing, electronics, beauty items, and household goods. With its headquarters in Moscow, the company has extended its operations to seven countries such as Belarus, Armenia, and Kazakhstan, among others. 

In 2021, Wildberries initiated its expansion into the U.S. market as well as several European Union nations including France, Spain, and Italy. As of July 2022, it ranks as the fourth most-visited online marketplace in Europe. Due to the company’s international reach and success, Tatyana Bakalchuk holds the title of the wealthiest woman in Russia.

  • Wide range of products : The site offers an extensive array of goods, from clothing and electronics to beauty and household items.
  • Localized service : The website provides country-specific offerings and services, adapting to markets in Russia and several other countries.
  • Search filters : Users can easily filter products based on various criteria like category, brand, price, and customer reviews.
  • User reviews and ratings : Allows customers to review products and read reviews from others.
  • User-friendly interface : The website is easy to navigate, making it convenient for users to browse through various categories.
  • Speedy checkout process : Streamlined and straightforward, making it quick for users to complete their purchase.
  • Multi-lingual support : Provides customer service in multiple languages, catering to a diverse user base.
  • Limited global reach : Though it’s expanding, it still primarily serves customers in Russia and a few other countries, making it less accessible to a global audience.
  • Overwhelming choices : The vast range of products can sometimes make the shopping experience overwhelming for some users, especially those looking for specific items.
  • Commission fees: Commission fee can be expensive for sellers and reduce profits.

Ozon logo

Ozon is another significant player in the Russian eCommerce sector — it’s a fast-growing online marketplace with an advanced logistics network. It offers a vast array of products ranging from electronics to groceries and has a growing customer base. The platform connects millions of customers and sellers, with an innovative IT platform offering services from express delivery to fintech.

Ozon operates across 11 time zones and is a gateway for small and medium enterprises to grow their business in Russia. The company’s logistics network is integral to processing and delivering hundreds of thousands of daily orders.

  • Product diversification : Ozon offers a broad spectrum of products, from electronics and clothing to groceries and books.
  • Subscription service : The website provides an option for regular deliveries via a subscription-based model.
  • Dynamic search and filtering : Users can easily narrow down their search using various parameters such as brand, price, and customer reviews.
  • Customer reviews : The platform enables user-generated reviews and ratings, contributing to a more transparent shopping experience.
  • Payment options : Ozon offers a variety of payment methods including credit/debit cards, cash on delivery, and digital wallets.
  • Ease of use : The user interface is designed for easy navigation, making it simple for customers to find what they’re looking for.
  • Fast delivery : Ozon is known for quick shipping, especially within its primary market in Russia.
  • Customer support : Ozon offers comprehensive customer service, including FAQs, live chat, and telephone support.
  • Multi-platform accessibility : The service is available both as a website and as a mobile app, offering flexibility to customers.
  • Limited international presence : While a major player in Russia, Ozon is not as globally recognized, which can limit its customer base.
  • Variable product quality : As a marketplace with various third-party sellers, the quality of products can vary, which might affect customer trust.
  • Shipping costs : While they offer fast delivery, the shipping costs can be high depending on the location and type of product.

8. Flipkart 

Flipkart logo

Flipkart is an Indian eCommerce company founded in 2007 by Sachin Bansal and Binny Bansal. The platform was initially focussing on selling books but quickly expanded its product offerings to include electronics, fashion, home essentials, groceries, and much more. Headquartered in Karnataka, India, Flipkart has become one of the leading eCommerce platforms in the country.

In 2018, U.S. retail giant Walmart acquired a significant stake in Flipkart, marking one of the largest eCommerce deals globally and giving the Indian company substantial financial backing.

  • Wide product range : Flipkart offers a vast array of products, including electronics, clothing, furniture, and groceries.
  • Flipkart Plus : This is a loyalty program that offers early access to sales, earning super coins on each purchase and other perks.
  • Secure payments : The platform offers multiple payment options including Cash on Delivery, credit/debit cards, and digital wallets.
  • Customer reviews and ratings : The website has an extensive section for customer reviews and ratings to help guide purchasing decisions.
  • Strong local presence : Being one of the pioneers of e-commerce in India, it has a deep understanding of the local market.
  • Competitive prices : Flipkart often provides items at discounted rates and holds regular sales events.
  • Fast delivery : With multiple warehouses across the country, the platform is known for quick delivery times.
  • Easy returns : Flipkart has a fairly straightforward and customer-friendly return policy.
  • Quality control : Like any marketplace with third-party sellers, there can be issues with product quality.
  • Availability: Flipkart only delivers goods within India.
  • Price rises: Minimum order fee was recently raised.

Samsung logo

Samsung is a South Korean multinational conglomerate that has its roots in various industries, ranging from electronics and finance to heavy industry and more. Founded in 1938, it has grown to become one of the world’s leading technology companies, particularly famous for its smartphones, TVs, and other electronic devices. Headquartered in Suwon, Samsung has a significant global presence with operations in over 74 countries.

  • Diverse product portfolio : Samsung offers a wide array of products including smartphones, TVs, laptops, home appliances, and industrial machinery.
  • Samsung DeX : This feature allows users to connect Samsung smartphones to a monitor, keyboard, and mouse for a desktop-like experience.
  • One UI : Samsung’s custom interface for Android, aimed at providing a unified and more user-friendly experience across all devices.
  • Samsung Knox : An enterprise-grade security feature for mobile devices, protecting user data from various forms of attack.
  • Innovation : Samsung is considered one of the most innovative companies in the world, often leading the pack in introducing new features and technologies.
  • Quality : Known for high-quality products that often set industry standards.
  • Brand trust : Due to its long-standing history and quality assurance, Samsung has built significant brand trust.
  • Global reach : With a presence in over 74 countries, it has a truly global reach, making its products easily accessible worldwide.
  • Price : High-quality and innovation often come with a higher price tag, making some Samsung products more expensive compared to competitors.
  • Software updates : While their hardware is top-notch, Samsung has been criticized for not providing timely software updates for some of its devices.
  • Battery life : While improving, some Samsung devices have faced criticism for battery life not matching up to the high-performance hardware.
  • Bloatware : Samsung devices often come pre-loaded with a number of applications and services that not every user finds useful, commonly referred to as bloatware.

Etsy logo

Etsy is a unique global online marketplace focusing on handmade, vintage, and creative goods. Established in 2005, Etsy has carved a niche in the market for specialized products.

Did you know that Etsy hosted over 96.2 million active buyers as of 2023 and more than 7.47 million active sellers? The platform has become a thriving ecosystem for small businesses and individual creators, many of whom rely on Etsy as their primary source of income.

  • Secure and multiple payment options : Etsy Payments is the primary way to accept payments on Etsy, and it’s a secure method for both buyers and sellers. This feature supports various payment options such as credit cards, debit cards, and Etsy Gift Cards, providing flexibility for your customers.
  • Etsy Ads : If you’re looking to amplify your store’s visibility, Etsy Ads is a useful tool that lets you advertise your products directly within Etsy’s search results.
  • Etsy Stats : This analytics feature helps you understand your store’s performance by tracking views, visits, and sales, among other metrics. These insights can be crucial for scaling your business.
  • Low fees for listing products : Unlike some other platforms, Etsy has a relatively low fee structure for listing your products, making it cost-effective for small businesses or individual sellers.
  • Diverse and global customer base : Etsy attracts buyers from all over the world, which means your products have the potential to reach a global audience.
  • Community support : The Etsy seller community is a valuable resource for new and experienced sellers alike. You can share tips, ask for advice, and engage with other sellers through forums and social media groups.
  • Low startup costs : You don’t need a significant investment to start selling on Etsy. The listing fee and commission structure make it affordable for small businesses and hobbyists.
  • Highly competitive environment : Etsy has millions of active sellers, making the platform extremely competitive. You’ll need to have unique and high-quality products along with effective marketing strategies to stand out.
  • Niche market limitations : Etsy is well-known for handmade, vintage, and craft items. If your products don’t fall into these categories, you might find it challenging to make significant sales on this platform.
  • Dependency : Your business depends on the Etsy platform, so any changes they make to their policies or fee structures will directly affect your business.

Key Takeaways

In this post, we have reviewed 10 of the best eCommerce sites in the world. These eCommerce platforms vary based on their reach, but they have all been able to achieve international recognition. 

For example, Walmart is targeted toward the US market, Rakuten is targeted toward the Japanese market, and Ozon is targeted toward the Russian market. 

What are your thoughts on this post? Have you used any of these platforms before? Let’s get your thoughts in the comment section.

Have you seen our new business calculators page? Make sure you don’t miss it if you want to maximize your profits!

The information in this article is based on web traffic data from the website Semrush . com in September 2023 with further research done by the Webretailer content team.

Frequently Asked Questions (FAQ)

What is the most used ecommerce site, which country is no 1 in ecommerce, what is the highest online sales.

Jake Pool

A content writer in the SaaS, FinTech, and eCommerce spaces, Jake Pool has written hundreds of articles and reviews for dozens of corporate blogs and online publications. With four years under his wing, readers can expect many more informative articles in the future.

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