generating effective alternatives in critical thinking

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The Innovate Step - Generating a robust set of decision alternatives

It is important that multiple alternatives be considered. Potential solutions (decision alternatives) should be adequately described to make them understandable to everyone involved in the decision making process .

Innovating possible new decision options enables you to consider new opportunities and look at a broad range of alternatives, some of which may be outside of your comfort zone. Here are the key pieces of the Innovate step.

Generating decision alternatives - Identifying known solutions

We call this the Innovate step, but it should not be confused with invention. Innovation includes applying known solutions in a new situation, or in some cases, a similar context. Recognize that a number of solutions used in previous decisions may be an innovation for the choice you are trying to make now.

Here are three categories to consider when looking for known decision alternatives:

• Solutions for the same decision made previously - Solutions that have worked in the past may be a good answer for the current decision, particularly if there is no new need or desire motivating change.
• Decision options not pursued for the same decision made previously - Decision alternatives that were considered previously often continue to evolve and improve. When making a decision, previously discarded options may provide the solution needed/desired now. Saving work from the decision making process can make it easier to find these options in the future.
• Solution alternatives for the same decision made for a different situation or context - This category requires considering different situations or environments where a similar decision might be made. For example, finding a parallel decision made in a different industry could provide some innovative solutions for meeting your success criteria.

Generating decision options - Brainstorming innovative alternatives

There are some decisions where a small number of alternative solutions are appropriate, but it is important in the Innovate step to avoid tunnel vision or jumping to a premature conclusion . You can innovate to create new options for most high value decisions. We recommend having 5 to 9 decision alternatives for evaluation during the Decide step.

A number of brainstorming approaches can be used, but here are three that can be used with the known solutions identified above.

• Create hybrids - Identify component parts of known solutions and mix and match parts to create viable new alternatives.
• Gap filling - If known solutions are at opposite ends of a range for satisfying success factors, see if a new option can be created in the gap.
• SWOT analysis - Look at the strengths, weaknesses, opportunities, and threats for known solutions and create innovative alternatives that enhance strengths/opportunities or reduce weaknesses/threats.

How to address having too many decision alternatives

In general, with the overpowering amount of information that is available, in most choices you will find that you are confronted with too many alternative solutions.

For the decision making process to be effective it is important to avoid analysis paralysis that results from having too many options. Everything will slow down as the number of alternatives starts to exceed our ability to mentally keep track of them. More than nine solutions should start raising a warning flag.

Here are some ways to decrease the set of decision alternatives to our suggested number (5 to 9).

• Use key success criteria to quickly remove decision options that are not feasible.
• Identify a higher level choice that can be used to get rid of large blocks of options. Setting a budget is a great example.
• Reframe your decision to narrow its scope. You may need to make a strategy decision to eliminate large numbers of alternative solutions.
• Combine options that have minor differences. You can use decision criteria to find solutions that do not have differences that will be important in the final selection. Combine those options to reduce the analysis in the Decide step .

Return from Decision Alternatives to Decision Making Process

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Creative Alternatives

There is usually a better way.

Decision Focus 05 - Creative Alternatives

The quality of a decision is limited by the alternatives we consider.

We can’t choose an alternative we haven’t thought of! Many people assume they have few or no alternatives. Yet there usually are many more alternatives than appear at first glance. Sometimes, we don’t like the alternatives that are immediately apparent.

An alternative is one of the possible courses of action available. Without alternatives, we have no decision. Good alternatives are (1) under our control, (2) significantly different, (3) potentially attractive, and (4) doable.

The quality of a decision is limited by the alternatives we consider – we can’t choose an alternative we haven’t thought of! Many people assume they have few or no alternatives. Yet there usually are many more alternatives than appear at first glance. Sometimes, we don’t like the alternatives that are immediately apparent. In both cases, we need to talk to and brainstorm with friends whose experience and judgment we respect, or we need to make wish lists – anything to get our creativity stimulated so we can envision alternative ways to address our decision.

How to Generate Creative Alternatives

Ask Yourself

• What are my alternative courses of action?
• Are any potentially good alternatives not on the list?
• What alternatives might others consider that I have missed?
• Who might help me create better alternatives?

​Ask your head

• Are my alternatives logical (e.g., including not deciding now and revisiting the decision later)? ‍

Ask your heart

• Do my alternatives consider others I care about?
• Do my alternatives seem to be a complete set?
• What other alternatives might I consider?
• What might someone I trust and admire do?

​Tools and good practice

• Brainstorming
• Conversations with others
• Creativity methods

Traps to avoid

• Assuming no alternatives exist
• Getting bogged down – too many alternatives, too many minor variations
• Considering alternatives that are not doable
• Accepting unnecessary limits to alternatives
• Forgetting the “do nothing” alternative

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3 Core Critical Thinking Skills Every Thinker Should Have

Critically thinking about critical thinking skills..

Posted March 13, 2020 | Reviewed by Ekua Hagan

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I recently received an email from an educator friend, asking me to briefly describe the skills necessary for critical thinking. They were happy to fill in the blanks themselves from outside reading but wanted to know what specific skills they should focus on teaching their students. I took this as a good opportunity to dedicate a post here to such discussion, in order to provide my friend and any other interested parties with an overview.

To understand critical thinking skills and how they factor into critical thinking, one first needs a definition of the latter. Critical thinking (CT) is a metacognitive process, consisting of a number of skills and dispositions, that when used through self-regulatory reflective judgment, increases the chances of producing a logical conclusion to an argument or solution to a problem (Dwyer, 2017; Dwyer, Hogan & Stewart, 2014). On the surface, this definition clarifies two issues. First, critical thinking is metacognitive—simply, it requires the individual to think about thinking; second, its main components are reflective judgment, dispositions, and skills.

Below the surface, this description requires clarification; hence the impetus for this entry—what is meant by reflective judgment, disposition towards CT, and CT skills? Reflective judgment (i.e. an individuals' understanding of the nature, limits, and certainty of knowing and how this can affect their judgments [King & Kitchener, 1994]) and disposition towards CT (i.e. an inclination, tendency or willingness to perform a given thinking skill [Dwyer, 2017; Facione, Facione & Giancarlo, 1997; Ku, 2009; Norris, 1992; Siegel, 1999; Valenzuela, Nieto & Saiz, 2011]) have both already been covered in my posts; so, consistent with the aim of this piece, let’s discuss CT skills.

CT skills allow individuals to transcend lower-order, memorization-based learning strategies to gain a more complex understanding of the information or problems they encounter (Halpern, 2014). Though debate is ongoing over the definition of CT, one list stands out as a reasonable consensus conceptualization of CT skills. In 1988, a committee of 46 experts in the field of CT gathered to discuss CT conceptualisations, resulting in the Delphi Report; within which was overwhelmingly agreement (i.e. 95% consensus) that analysis , evaluation and inference were the core skills necessary for CT (Facione, 1990). Indeed, over 30 years later, these three CT skills remain the most commonly cited.

1. Analysis

Analysis is a core CT skill used to identify and examine the structure of an argument, the propositions within an argument and the role they play (e.g. the main conclusion, the premises and reasons provided to support the conclusion, objections to the conclusion and inferential relationships among propositions), as well as the sources of the propositions (e.g. personal experience, common belief, and research).

When it comes to analysing the basis for a standpoint, the structure of the argument can be extracted for subsequent evaluation (e.g. from dialogue and text). This can be accomplished through looking for propositions that either support or refute the central claim or other reasons and objections. Through analysis, the argument’s hierarchical structure begins to appear. Notably, argument mapping can aid the visual representation of this hierarchical structure and is supported by research as having positive effects on critical thinking (Butchart et al., 2009; Dwyer, 2011; Dwyer, Hogan & Stewart, 2012; van Gelder, Bisset & Cumming, 2004).

2. Evaluation

Evaluation is a core CT skill that is used in the assessment of propositions and claims (identified through the previous analysis ) with respect to their credibility; relevance; balance, bias (and potential omissions); as well as the logical strength amongst propositions (i.e. the strength of the inferential relationships). Such assessment allows for informed judgment regarding the overall strength or weakness of an argument (Dwyer, 2017; Facione, 1990). If an argument (or its propositions) is not credible, relevant, logical, and unbiased, you should consider excluding it or discussing its weaknesses as an objection.

Evaluating the credibility of claims and arguments involves progressing beyond merely identifying the source of propositions in an argument, to actually examining the "trustworthiness" of those identified sources (e.g. personal experiences, common beliefs/opinions, expert/authority opinion and scientific evidence). This is particularly important because some sources are more credible than others. Evaluation also implies deep consideration of the relevance of claims within an argument, which is accomplished by assessing the contextual relevance of claims and premises—that is, the pertinence or applicability of one proposition to another.

With respect to balance, bias (and potential omissions), it's important to consider the "slant" of an argument—if it seems imbalanced in favour of one line of thinking, then it’s quite possible that the argument has omitted key, opposing points that should also be considered. Imbalance may also imply some level of bias in the argument—another factor that should also be assessed.

However, just because an argument is balanced does not mean that it isn’t biased. It may very well be the case that the "opposing views" presented have been "cherry-picked" because they are easily disputed (akin to building a strawman ); thus, making supporting reasons appear stronger than they may actually be—and this is just one example of how a balanced argument may, in fact, be biased. The take-home message regarding balance, bias, and potential omissions should be that, in any argument, you should construct an understanding of the author or speaker’s motivations and consider how these might influence the structure and contents of the argument.

Finally, evaluating the logical strength of an argument is accomplished through monitoring both the logical relationships amongst propositions and the claims they infer. Assessment of logical strength can actually be aided through subsequent inference, as a means of double-checking the logical strength. For example, this can be checked by asking whether or not a particular proposition can actually be inferred based on the propositions that precede it. A useful means of developing this sub-skill is through practicing syllogistic reasoning .

3. Inference

Similar to other educational concepts like synthesis (e.g., see Bloom et al., 1956; Dwyer, 2011; 2017), the final core CT skill, inference , involves the “gathering” of credible, relevant and logical evidence based on the previous analysis and evaluation, for the purpose of drawing a reasonable conclusion (Dwyer, 2017; Facione, 1990). Drawing a conclusion always implies some act of synthesis (i.e. the ability to put parts of information together to form a new whole; see Dwyer, 2011). However, inference is a unique form of synthesis in that it involves the formulation of a set of conclusions derived from a series of arguments or a body of evidence. This inference may imply accepting a conclusion pointed to by an author in light of the evidence they present, or "conjecturing an alternative," equally logical, conclusion or argument based on the available evidence (Facione, 1990). The ability to infer a conclusion in this manner can be completed through formal logic strategies, informal logic strategies (or both) in order to derive intermediate conclusions, as well as central claims.

Another important aspect of inference involves the querying of available evidence, for example, by recognising the need for additional information, gathering it and judging the plausibility of utilising such information for the purpose of drawing a conclusion. Notably, in the context of querying evidence and conjecturing alternative conclusions, inference overlaps with evaluation to a certain degree in that both skills are used to judge the relevance and acceptability of a claim or argument. Furthermore, after inferring a conclusion, the resulting argument should be re-evaluated to ensure that it is reasonable to draw the conclusion that was derived.

Overall, the application of critical thinking skills is a process—one must analyse, evaluate and then infer; and this process can be repeated to ensure that a reasonable conclusion has been drawn. In an effort to simplify the description of this process, for the past few years, I’ve used the analogy of picking apples for baking . We begin by picking apples from a tree. Consider the tree as an analogy, in its own right, for an argument, which is often hierarchically structured like a tree-diagram. By picking apples, I mean identifying propositions and the role they play (i.e. analysis). Once we pick an apple, we evaluate it—we make sure it isn’t rotten (i.e. lacks credibility, is biased) and is suitable for baking (i.e. relevant and logically strong). Finally, we infer— we gather the apples in a basket and bring them home and group them together based on some rationale for construction— maybe four for a pie, three for a crumble and another four for a tart. By the end of the process, we have baked some apple-based goods, or developed a conclusion, solution or decision through critical thinking.

Of course, there is more to critical thinking than the application of skills—a critical thinker must also have the disposition to think critically and engage reflective judgment. However, without the appropriate skills—analysis, evaluation, and inference, it is not likely that CT will be applied. For example, though one might be willing to use CT skills and engage reflective judgment, they may not know how to do so. Conversely, though one might be aware of which CT skills to use in a given context and may have the capacity to perform well when using these skills, they may not be disposed to use them (Valenzuela, Nieto & Saiz, 2011). Though the core CT skills of analysis, evaluation, and inference are not the only important aspects of CT, they are essential for its application.

Bloom, B.S. (1956). Taxonomy of educational objectives: The classification of educational goals. Handbook 1: Cognitive domain. New York: McKay.

Butchart, S., Bigelow, J., Oppy, G., Korb, K., & Gold, I. (2009). Improving critical thinking using web-based argument mapping exercises with automated feedback. Australasian Journal of Educational Technology, 25, 2, 268-291.

Dwyer, C.P. (2011). The evaluation of argument mapping as a learning tool. Doctoral Thesis. National University of Ireland, Galway.

Dwyer, C.P. (2017). Critical thinking: Conceptual perspectives and practical guidelines.Cambridge, UK: Cambridge University Press.

Dwyer, C.P., Hogan, M.J., & Stewart, I. (2012). An evaluation of argument mapping as a method of enhancing critical thinking performance in e-learning environments. Metacognition and Learning, 7, 219-244.

Dwyer, C. P., Hogan, M. J., & Stewart, I. (2014). An integrated critical thinking framework for the 21st century. Thinking Skills & Creativity, 12, 43–52.

Facione, P.A. (1990). The Delphi report: Committee on pre-college philosophy. Millbrae, CA: California Academic Press.

Facione, P.A., Facione, N.C., & Giancarlo, C.A. (1997). Setting expectations for student learning: New directions for higher education. Millbrae: California Academic Press.

Halpern, D.F. (2014). Thought & knowledge: An introduction to critical thinking (5th Ed.). UK: Psychology Press.

King, P. M., & Kitchener, K. S. (1994). Developing reflective judgment: Understanding and promoting intellectual growth and critical thinking in adolescents and adults. San Francisco: Jossey Bass.

Ku, K.Y.L. (2009). Assessing students’ critical thinking performance: Urging for measurements using multi-response format. Thinking Skills and Creativity, 4, 1, 70- 76.

Norris, S. P. (Ed.). (1992). The generalizability of critical thinking: Multiple perspectives on an educational ideal. New York: Teachers College Press.

Siegel, H. (1999). What (good) are thinking dispositions? Educational Theory, 49, 2, 207-221.

Valenzuela, J., Nieto, A.M., & Saiz, C. (2011). Critical thinking motivational scale: A contribution to the study of relationship between critical thinking and motivation. Journal of Research in Educational Psychology, 9, 2, 823-848.

van Gelder, T.J., Bissett, M., & Cumming, G. (2004). Enhancing expertise in informal reasoning. Canadian Journal of Experimental Psychology 58, 142-52.

Christopher Dwyer, Ph.D., is a lecturer at the Technological University of the Shannon in Athlone, Ireland.

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Sticking up for yourself is no easy task. But there are concrete skills you can use to hone your assertiveness and advocate for yourself.

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2.5 Improving the Quality of Decision-Making

• How can a manager improve the quality of her individual decision-making?

Managers can use a variety of techniques to improve their decision-making by making better-quality decisions or making decisions more quickly. Table 2.1 summarizes some of these tactics.

The Importance of Experience

An often overlooked factor in effective decision-making is experience. Managers with more experience have generally learned more and developed greater expertise that they can draw on when making decisions. Experience helps managers develop methods and heuristics to quickly deal with programmed decisions and helps them know what additional information to seek out before making a nonprogrammed decision.

Techniques for Making Better Programmed Decisions

In addition, experience enables managers to recognize when to minimize the time spent making decisions on issues that are not particularly important but must still be addressed. As discussed previously, heuristics are mental shortcuts that managers take when making programmed (routine, low-involvement) decisions. Another technique that managers use with these types of decisions is satisficing. When satisficing , a decision maker selects the first acceptable solution without engaging in additional effort to identify the best solution. We all engage in satisficing every day. For example, suppose you are shopping for groceries and you don’t want to overspend. If you have plenty of time, you might compare prices and figure out the price by weight (or volume) to ensure that every item you select is the cheapest option. But if you are in a hurry, you might just select generic products, knowing that they are cheap enough. This allows you to finish the task quickly at a reasonably low cost.

Techniques for Making Better Nonprogrammed Decisions

For situations in which the quality of the decision is more critical than the time spent on the decision, decision makers can use several tactics. As stated previously, nonprogrammed decisions should be addressed using a systematic process. We therefore discuss these tactics within the context of the decision-making steps. To review, the steps include the following:

• Recognize that a decision needs to be made.
• Generate multiple alternatives.
• Analyze the alternatives.
• Select an alternative.
• Implement the selected alternative.
• Evaluate its effectiveness.

Step 1: Recognizing That a Decision Needs to Be Made

Ineffective managers will sometimes ignore problems because they aren’t sure how to address them. However, this tends to lead to more and bigger problems over time. Effective managers will be attentive to problems and to opportunities and will not shy away from making decisions that could make their team, department, or organization more effective and more successful.

Step 2: Generating Multiple Alternatives

Often a manager only spends enough time on Step 2 to generate two alternatives and then quickly moves to Step 3 in order to make a quick decision. A better solution may have been available, but it wasn’t even considered. It’s important to remember that for nonprogrammed decisions, you don’t want to rush the process. Generating many possible options will increase the likelihood of reaching a good decision. Some tactics to help with generating more options include talking to other people (to get their ideas) and thinking creatively about the problem.

Talk to other people

Managers can often improve the quality of their decision-making by involving others in the process, especially when generating alternatives. Other people tend to view problems from different perspectives because they have had different life experiences. This can help generate alternatives that you might not otherwise have considered. Talking through big decisions with a mentor can also be beneficial, especially for new managers who are still learning and developing their expertise; someone with more experience will often be able to suggest more options.

Be creative

We don’t always associate management with creativity, but creativity can be quite beneficial in some situations. In decision-making, creativity can be particularly helpful when generating alternatives. Creativity is the generation of new or original ideas; it requires the use of imagination and the ability to step back from traditional ways of doing things and seeing the world. While some people seem to be naturally creative, it is a skill that you can develop. Being creative requires letting your mind wander and combining existing knowledge from past experiences in novel ways. Creative inspiration may come when we least expect it (in the shower, for example) because we aren’t intensely focused on the problem—we’ve allowed our minds to wander. Managers who strive to be creative will take the time to view a problem from multiple perspectives, try to combine information in new ways, search for overarching patterns, and use their imaginations to generate new solutions to existing problems. We’ll review creativity in more detail in future chapters.

Step 3: Analyzing Alternatives

When implementing Step 3, it is important to take many factors into consideration. Some alternatives might be more expensive than others, for example, and that information is often essential when analyzing options. Effective managers will ensure that they have collected sufficient information to assess the quality of the various options. They will also utilize the tactics described below: engaging in evidence-based decision-making, thinking critically, talking to other people, and considering long-term and ethical implications.

Do you have the best-quality data and evidence?

Evidence-based decision-making is an approach to decision-making that states that managers should systematically collect the best evidence available to help them make effective decisions. The evidence that is collected might include the decision maker’s own expertise, but it is also likely to include external evidence, such as a consideration of other stakeholders, contextual factors relevant to the organization, potential costs and benefits, and other relevant information. With evidence-based decision-making, managers are encouraged to rely on data and information rather than their intuition. This can be particularly beneficial for new managers or for experienced managers who are starting something new. (Consider all the research that Rubio and Korey conducted while starting Away).

As mentioned previously, it can be worthwhile to get help from others when generating options. Another good time to talk to other people is while analyzing those options; other individuals in the organization may help you assess the quality of your choices. Seeking out the opinions and preferences of others is also a great way to maintain perspective, so getting others involved can help you to be less biased in your decision-making (provided you talk to people whose biases are different from your own).

Are you thinking critically about the options?

Our skill at assessing alternatives can also be improved by a focus on critical thinking . Critical thinking is a disciplined process of evaluating the quality of information, especially data collected from other sources and arguments made by other people, to determine whether the source should be trusted or whether the argument is valid.

An important factor in critical thinking is the recognition that a person’s analysis of the available information may be flawed by a number of logical fallacies that they may use when they are arguing their point or defending their perspective. Learning what those fallacies are and being able to recognize them when they occur can help improve decision-making quality. See Table 2.2 for several examples of common logical fallacies.

Have you considered the long-term implications?

A focus on immediate, short-term outcomes—with little consideration for the future—can cause problems. For example, imagine that a manager must decide whether to issue dividends to investors or put that money into research and development to maintain a pipeline of innovative products. It’s tempting to just focus on the short-term: providing dividends to investors tends to be good for stock prices. But failing to invest in research and development might mean that in five years the company is unable to compete effectively in the marketplace, and as a result the business closes. Paying attention to the possible long-term outcomes is a crucial part of analyzing alternatives.

Are there ethical implications?

It’s important to think about whether the various alternatives available to you are better or worse from an ethical perspective, as well. Sometimes managers make unethical choices because they haven’t considered the ethical implications of their actions. In the 1970s, Ford manufactured the Pinto, which had an unfortunate flaw: the car would easily burst into flames when rear-ended. The company did not initially recall the vehicle because they viewed the problem from a financial perspective, without considering the ethical implications. 10 People died as a result of the company’s inaction. Unfortunately, these unethical decisions continue to occur—and cause harm—on a regular basis in our society. Effective managers strive to avoid these situations by thinking through the possible ethical implications of their decisions. The decision tree in Exhibit 2.6 is a great example of a way to make managerial decisions while also taking ethical issues into account.

Thinking through the steps of ethical decision-making may also be helpful as you strive to make good decisions. James Rest’s ethical decision-making model 11 identifies four components to ethical decision-making:

• Moral sensitivity—recognizing that the issue has a moral component;
• Moral judgment—determining which actions are right vs. wrong;
• Moral motivation/intention—deciding to do the right thing; and
• Moral character/action—actually doing what is right.

Note that a failure at any point in the chain can lead to unethical actions! Taking the time to identify possible ethical implications will help you develop moral sensitivity, which is a critical first step to ensuring that you are making ethical decisions.

Once you have determined that a decision has ethical implications, you must consider whether your various alternatives are right or wrong—whether or not they will cause harm, and if so, how much and to whom. This is the moral judgment component. If you aren’t sure about whether something is right or wrong, think about how you would feel if that decision ended up on the front page of a major newspaper. If you would feel guilty or ashamed, don’t do it! Pay attention to those emotional cues—they are providing important information about the option that you are contemplating.

The third step in the ethical decision-making model involves making a decision to do what is right, and the fourth step involves following through on that decision. These may sound straightforward, but consider a situation in which your boss tells you to do something that you know to be wrong. When you push back, your boss makes it clear that you will lose your job if you don’t do what you’ve been told to do. Now, consider that you have family at home who rely on your income. Making the decision to do what you know is right could come at a substantial cost to you personally. In these situations, your best course of action is to find a way to persuade your boss that the unethical action will cause greater harm to the organization in the long-term.

Step 4: Selecting an Alternative

Once alternative options have been generated and analyzed, the decision maker must select one of the options. Sometimes this is easy—one option is clearly superior to the others. Often, however, this is a challenge because there is not a clear “winner” in terms of the best alternative. As mentioned earlier in the chapter, there may be multiple good options, and which one will be best is unclear even after gathering all available evidence. There may not be a single option that doesn’t upset some stakeholder group, so you will make someone unhappy no matter what you choose. A weak decision maker may become paralyzed in this situation, unable to select among the various alternatives for lack of a clearly “best” option. They may decide to keep gathering additional information in hopes of making their decision easier. As a manager, it’s important to think about whether the benefit of gathering additional information will outweigh the cost of waiting. If there are time pressures, waiting may not be possible.

Recognize that perfection is unattainable

Effective managers recognize that they will not always make optimal (best possible) decisions because they don’t have complete information and/or don’t have the time or resources to gather and process all the possible information. They accept that their decision-making will not be perfect and strive to make good decisions overall. Recognizing that perfection is impossible will also help managers to adjust and change if they realize later on that the selected alternative was not the best option.

This is another point in the process at which talking to others can be helpful. Selecting one of the alternatives will ultimately be your responsibility, but when faced with a difficult decision, talking through your choice with someone else may help you clarify that you are indeed making the best possible decision from among the available options. Sharing information verbally also causes our brains to process that information differently, which can provide new insights and bring greater clarity to our decision-making.

Step 5: Implementing the Selected Alternative

After selecting an alternative, you must implement it. This may seem too obvious to even mention, but implementation can sometimes be a challenge, particularly if the decision is going to create conflict or dissatisfaction among some stakeholders. Sometimes we know what we need to do but still try to avoid actually doing it because we know others in the organization will be upset—even if it’s the best solution. Follow-through is a necessity, however, to be effective as a manager. If you are not willing to implement a decision, it’s a good idea to engage in some self-reflection to understand why. If you know that the decision is going to create conflict, try to think about how you’ll address that conflict in a productive way. It’s also possible that we feel that there is no good alternative, or we are feeling pressured to make a decision that we know deep down is not right from an ethical perspective. These can be among the most difficult of decisions. You should always strive to make decisions that you feel good about—which means doing the right thing, even in the face of pressures to do wrong.

Step 6: Evaluating the Effectiveness of Your Decision

Managers sometimes skip the last step in the decision-making process because evaluating the effectiveness of a decision takes time, and managers, who are generally busy, may have already moved on to other projects. Yet evaluating effectiveness is important. When we fail to evaluate our own performance and the outcomes of our decisions, we cannot learn from the experience in a way that enables us to improve the quality of our future decisions.

Attending fully to each step in the decision-making process improves the quality of decision-making and, as we’ve seen, managers can engage in a number of tactics to help them make good decisions. Take a look at the Ethics in Practice box to see an example of how one particular manager puts these techniques into practice to make good decisions.

Ethics in Practice

Rob ault, project manager, bayside community church.

Bradenton, Florida When it comes to decision-making, ethical dilemmas require particular care. Because managers make many decisions, it should not be surprising that some of those decisions will have ethical implications. With multiple stakeholders to consider, sometimes what is best for one group of stakeholders is not what is best for others. I talked to Rob Ault about his experiences with ethical dilemmas over the course of his career. Rob has been in managerial roles for over 25 years, since he was 19 years old. He told me that he had experienced a number of ethical dilemmas in that time.

Rob has spent most of his career working for for-profit organizations, and for about half of that time he has worked in a union environment. What he has found most frustrating, regardless of environment, was when it was clear to him what was right, but what was right conflicted with what his boss was telling him to do. This included a situation in which he felt an employee should be fired for misbehavior (but wasn’t), as well as situation in which he was asked to fire someone undeservedly. What we mostly talked about, though, was his process. How did he go about making decisions in these challenging situations?

Rob clearly stated that his approach to these situations has changed with experience. What he did early in his career is not necessarily what he would do now. He said that it takes experience and some maturity to recognize that, as a leader, the decisions you make affect other people’s lives. He also explained that a starting point for the decision-making process is always a recognition of the fact that you have been hired to generate a benefit for your company. So a manager’s decisions need to come from the perspective of what is going to be in the best long-term interest of the organization (in addition to what is morally right). This isn’t always easy, because short-term consequences are much easier to observe and predict.

I asked Rob who he talked to prior to making decisions in situations with an ethical component. Rob told me that he felt one of the most important things you should do as a leader is to intentionally create and build relationships with people you trust in the organization. That way you have people you know you can talk to when difficult situations come up. He was very clear that you should always talk to your boss, who will tend to have a broader understanding of what is going on in the context of the larger organization. He also told me that he liked to talk to his father, who happened to work in human resource management for a large Fortune 500 organization. His father was always helpful in providing the perspective of how things were likely to play out long-term if one person was allowed to bend the rules. Rob realized eventually that the long-term consequences of this were almost always negative: once one person is allowed to misbehave, others find out about it and realize that they can do the same thing without repercussions. Rob also seeks out the opinions of other individuals in the organization before reaching decisions with an ethical component; he told me that when he worked in a union environment, he tried to make sure he had a good relationship with the union steward, because it was helpful to get the perspective of someone who was committed to the side of the employee.

The biggest ethical dilemma Rob faced was one that he actually couldn’t talk to me about. He disagreed with what he was being asked to do, and when it was clear that he had no other choice in the matter, he quit his job rather than do something he felt wasn’t right. He accepted a severance package in exchange for signing a nondisclosure agreement, which is why he can’t share any details . . . but it was clear from our conversation that he feels he made the right choice. That particular ethical dilemma makes it clear how challenging managerial decision-making can sometimes be.

• If you were faced with an ethical dilemma, from whom would you seek advice?
• Describe some decisions that might be good for an organization’s profitability in the short-term, but bad for the organization in the long-term.
• What factors would you take into consideration if you were thinking about leaving your job rather than do something unethical?

Concept Check

• Explain what satisficing is and when it may be a good strategy.
• What are the six steps in the decision-making process?
• What are the four steps involved in ethical decision-making?

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Access for free at https://openstax.org/books/principles-management/pages/1-introduction

• Authors: David S. Bright, Anastasia H. Cortes
• Publisher/website: OpenStax
• Book title: Principles of Management
• Publication date: Mar 20, 2019
• Location: Houston, Texas
• Book URL: https://openstax.org/books/principles-management/pages/1-introduction
• Section URL: https://openstax.org/books/principles-management/pages/2-5-improving-the-quality-of-decision-making

© Jan 9, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

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How to build your critical thinking skills in 7 steps (with examples)

Critical thinking is, well, critical. By developing critical thinking skills, you improve your ability to analyze information and come to the best decision possible. In this article, we cover the basics of critical thinking, as well as the seven steps you can use to implement the full critical thinking process.

Critical thinking comes from asking the right questions to come to the best conclusion possible. Strong critical thinkers analyze information from a variety of viewpoints in order to identify the best course of action.

Don’t worry if you don’t think you have strong critical thinking skills. In this article, we’ll help you build a foundation for critical thinking so you can absorb, analyze, and make informed decisions. 

What is critical thinking? 

Critical thinking is the ability to collect and analyze information to come to a conclusion. Being able to think critically is important in virtually every industry and applicable across a wide range of positions. That’s because critical thinking isn’t subject-specific—rather, it’s your ability to parse through information, data, statistics, and other details in order to identify a satisfactory solution. 

Definitions of critical thinking

Various scholars have provided definitions of critical thinking, each emphasizing different aspects of this complex cognitive process:

Michael Scriven , an American philosopher, defines critical thinking as "the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication as a guide to belief and action."

Robert Ennis , professor emeritus at the University of Illinois, describes critical thinking as "reasonable, reflective thinking focused on deciding what to believe or do."

Diane Halpern , a cognitive psychologist and former president of the American Psychological Association, defines it as "the use of cognitive skills or strategies that increase the probability of a desirable outcome."

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8 essential critical thinking skills to develop

Critical thinking is essential for success in everyday life, higher education, and professional settings. The handbook "Foundation for Critical Thinking" defines it as a process of conceptualization, analysis, synthesis, and evaluation of information.

In no particular order, here are eight key critical thinking abilities that can help you excel in any situation:

1. Analytical thinking

Analytical thinking involves evaluating data from multiple sources in order to come to the best conclusions. Analytical thinking allows people to reject cognitive biases and strive to gather and analyze intricate subject matter while solving complex problems. Analytical thinkers who thrive at critical thinking can:

Identify patterns and trends in the data

Break down complex issues into manageable components

Recognize cause-and-effect relationships

Evaluate the strength of arguments and evidence

Example: A data analyst breaks down complex sales figures to identify trends and patterns that inform the company's marketing strategy.

2. Open-mindedness

Open-mindedness is the willingness to consider new ideas, arguments, and information without prejudice. This critical thinking skill helps you analyze and process information to come to an unbiased conclusion. Part of the critical thinking process is letting your personal biases go, taking information at face value and coming to a conclusion based on multiple points of view .

Open-minded critical thinkers demonstrate:

Willingness to consider alternative viewpoints

Ability to suspend judgment until sufficient evidence is gathered

Receptiveness to constructive criticism and feedback

Flexibility in updating beliefs based on new information

Example: During a product development meeting, a team leader actively considers unconventional ideas from junior members, leading to an innovative solution.

3. Problem-solving

Effective problem solving is a cornerstone of critical thinking. It requires the ability to identify issues, generate possible solutions, evaluate alternatives, and implement the best course of action. This critical thinking skill is particularly valuable in fields like project management and entrepreneurship.

Key aspects of problem-solving include:

Clearly defining the problem

Gathering relevant information

Brainstorming potential solutions

Evaluating the pros and cons of each option

Implementing and monitoring the chosen solution

Reflecting on the outcome and adjusting as necessary

Example: A high school principal uses problem-solving skills to address declining student engagement by surveying learners, consulting with higher education experts, and implementing a new curriculum that balances academic rigor with practical, real-world applications.

4. Reasoned judgment

Reasoned judgment is a key component of higher order thinking that involves making thoughtful decisions based on logical analysis of evidence and thorough consideration of alternatives. This critical thinking skill is important in both academic and professional settings. Key aspects reasoned judgment include:

Objectively gathering and analyzing information

Evaluating the credibility and relevance of evidence

Considering multiple perspectives before drawing conclusions

Making decisions based on logical inference and sound reasoning

Example: A high school science teacher uses reasoned judgment to design an experiment, carefully observing and analyzing results before drawing conclusions about the hypothesis.

5. Reflective thinking

Reflective thinking is the process of analyzing one's own thought processes, actions, and outcomes to gain deeper understanding and improve future performance. Good critical thinking requires analyzing and synthesizing information to form a coherent understanding of a problem. It's an essential critical thinking skill for continuous learning and improvement.

Key aspects of reflective thinking include:

Critically examining one's own assumptions and cognitive biases

Considering diverse viewpoints and perspectives

Synthesizing information from various experiences and sources

Applying insights to improve future decision-making and actions

Continuously evaluating and adjusting one's thinking processes

Example: A community organizer reflects on the outcomes of a recent public event, considering what worked well and what could be improved for future initiatives.

6. Communication

Strong communication skills help critical thinkers articulate ideas clearly and persuasively. Communication in the workplace is crucial for effective teamwork, leadership, and knowledge dissemination. Key aspects of communication in critical thinking include:

Clearly expressing complex ideas

Active listening and comprehension

Adapting communication styles to different audiences

Constructing and delivering persuasive arguments

Example: A manager effectively explains a new company policy to her team, addressing their concerns and ensuring everyone understands its implications.

7. Research

Critical thinkers with strong research skills gather, evaluate, and synthesize information from various sources of information. This is particularly important in academic settings and in professional fields that require continuous learning. Effective research involves:

Identifying reliable and relevant sources of information

Evaluating the credibility and bias of sources

Synthesizing information from multiple sources

Recognizing gaps in existing knowledge

Example: A journalist verifies information from multiple credible sources before publishing an article on a controversial topic.

8. Decision-making

Effective decision making is the culmination of various critical thinking skills that allow an individual to draw logical conclusions and generalizations. It involves weighing options, considering consequences, and choosing the best course of action. Key aspects of decision-making include:

Defining clear criteria for evaluation

Gathering and analyzing relevant information

Considering short-term and long-term consequences

Managing uncertainty and risk

Balancing logic and intuition

Example: A homeowner weighs the costs, benefits, and long-term implications before deciding to invest in solar panels for their house.

How to develop critical thinking skills in 7 steps

Critical thinking is a skill that you can build by following these seven steps. The seven steps to critical thinking help you ensure you’re approaching a problem from the right angle, considering every alternative, and coming to an unbiased conclusion.

First things first: When to use the 7 step critical thinking process

There’s a lot that goes into the full critical thinking process, and not every decision needs to be this thought out. Sometimes, it’s enough to put aside bias and approach a process logically. In other, more complex cases, the best way to identify the ideal outcome is to go through the entire critical thinking process. 

The seven-step critical thinking process is useful for complex decisions in areas you are less familiar with. Alternatively, the seven critical thinking steps can help you look at a problem you’re familiar with from a different angle, without any bias. 

If you need to make a less complex decision, consider another problem solving strategy instead. Decision matrices are a great way to identify the best option between different choices. Check out our article on 7 steps to creating a decision matrix .

1. Identify the problem or question

Before you put those critical thinking skills to work, you first need to identify the problem you’re solving. This step includes taking a look at the problem from a few different perspectives and asking questions like: 

What’s happening? 

Why is this happening? 

What assumptions am I making? 

At first glance, how do I think we can solve this problem? 

A big part of developing your critical thinking skills is learning how to come to unbiased conclusions. In order to do that, you first need to acknowledge the biases that you currently have. Does someone on your team think they know the answer? Are you making assumptions that aren’t necessarily true? Identifying these details helps you later on in the process. 

2. Gather relevant information

At this point, you likely have a general idea of the problem—but in order to come up with the best solution, you need to dig deeper. 

During the research process, collect information relating to the problem, including data, statistics, historical project information, team input, and more. Make sure you gather information from a variety of sources, especially if those sources go against your personal ideas about what the problem is or how to solve it.

Gathering varied information is essential for your ability to apply the critical thinking process. If you don’t get enough information, your ability to make a final decision will be skewed. Remember that critical thinking is about helping you identify the objective best conclusion. You aren’t going with your gut—you’re doing research to find the best option

3. Analyze and evaluate data

Just as it’s important to gather a variety of information, it is also important to determine how relevant the different information sources are. After all, just because there is data doesn’t mean it’s relevant. 

Once you’ve gathered all of the information, sift through the noise and identify what information is relevant and what information isn’t. Synthesizing all of this information and establishing significance helps you weigh different data sources and come to the best conclusion later on in the critical thinking process. 

To determine data relevance, ask yourself:

How reliable is this information? 

How significant is this information? 

Is this information outdated? Is it specialized in a specific field? 

4. Consider alternative points of view

One of the most useful parts of the critical thinking process is coming to a decision without bias. In order to do so, you need to take a step back from the process and challenge the assumptions you’re making. 

We all have bias—and that isn’t necessarily a bad thing. Unconscious biases (also known as cognitive biases) often serve as mental shortcuts to simplify problem solving and aid decision making. But even when biases aren’t inherently bad, you must be aware of your biases in order to put them aside when necessary. 

Before coming to a solution, ask yourself:

Am I making any assumptions about this information? 

Are there additional variables I haven’t considered? 

Have I evaluated the information from every perspective? 

Are there any viewpoints I missed?

5. Draw logical conclusions

Finally, you’re ready to come to a conclusion. To identify the best solution, draw connections between causes and effects. Use the facts you’ve gathered to evaluate the most objective conclusion. 

Keep in mind that there may be more than one solution. Often, the problems you’re facing are complex and intricate. The critical thinking process doesn’t necessarily lead to a cut-and-dry solution—instead, the process helps you understand the different variables at play so you can make an informed decision. 

6. Develop and communication solutions

Communication is a key skill for critical thinkers. It isn’t enough to think for yourself—you also need to share your conclusion with other project stakeholders. If there are multiple solutions, present them all. There may be a case where you implement one solution, then test to see if it works before implementing another solution. 

This process of communicating and sharing ideas is key in promoting critical thinking abilities within a team or organization. By encouraging open dialogue and collaborative problem-solving, you create an environment that fosters the development of critical thinking skills in others.

7. Reflect and learn from the process

The seven-step critical thinking process yields a result—and you then need to put that solution into place. After you’ve implemented your decision, evaluate whether or not it was effective. Did it solve the initial problem? What lessons—whether positive or negative—can you learn from this experience to improve your critical thinking for next time? 

By engaging in this metacognitive reflective thinking process, you're essentially teaching critical thinking skills to yourself, refining your methodology with each iteration. This reflective practice is fundamental in developing a more robust and adaptable approach to problem-solving.

Depending on how your team shares information, consider documenting lessons learned in a central source of truth. That way, team members that are making similar or related decisions in the future can understand why you made the decision you made and what the outcome was.

Critical thinking examples in the workplace

Imagine you work in user experience design (UX). Your team is focused on pricing and packaging and ensuring customers have a clear understanding of the different services your company offers. Here’s how to apply the critical thinking process in the workplace in seven steps: 

Step 1: Start by identifying the problem

Your current pricing page isn’t performing as well as you want. You’ve heard from customers that your services aren’t clear, and that the page doesn’t answer the questions they have. This page is really important for your company, since it’s where your customers sign up for your service. You and your team have a few theories about why your current page isn’t performing well, but you decide to apply the critical thinking process to ensure you come to the best decision for the page. 

Gather information about how the problem started

Part of identifying the problem includes understanding how the problem started. The pricing and packaging page is important—so when your team initially designed the page, they certainly put a lot of thought into it. Before you begin researching how to improve the page, ask yourself: 

Why did you design the pricing page the way you did? 

Which stakeholders need to be involved in the decision making process? 

Where are users getting stuck on the page?

Are any features currently working?

Step 2: Then gather information and research

In addition to understanding the history of the pricing and packaging page, it’s important to understand what works well. Part of this research means taking a look at what your competitor’s pricing pages look like. 

Ask yourself: 

How have our competitors set up their pricing pages?

Are there any pricing page best practices? 

How does color, positioning, and animation impact navigation? 

Are there any standard page layouts customers expect to see? 

Step 3: Organize and analyze information

You’ve gathered all of the information you need—now you need to organize and analyze it. What trends, if any, are you noticing? Is there any particularly relevant or important information that you have to consider? 

Step 4: Consider alternative viewpoints to reduce bias

In the case of critical thinking, it’s important to address and set bias aside as much as possible. Ask yourself: 

Is there anything I’m missing? 

Have I connected with the right stakeholders? 

Are there any other viewpoints I should consider? 

Step 5: Determine the most logical solution for your team

You now have all of the information you need to design the best pricing page. Depending on the complexity of the design, you may want to design a few options to present to a small group of customers or A/B test on the live website.

Step 6: Communicate your solution to stakeholders

Critical thinking skills can help you in every element of your life, but in the workplace, you must also involve key project stakeholders . Stakeholders help you determine next steps, like whether you’ll A/B test the page first. Depending on the complexity of the issue, consider hosting a meeting or sharing a status report to get everyone on the same page. 

Step 7: Reflect on the results

No process is complete without evaluating the results. Once the new page has been live for some time, evaluate whether it did better than the previous page. What worked? What didn’t? This also helps you make better critical decisions later on.

Tools and techniques to improve critical thinking skills

Understanding how to improve critical thinking skills has become a cornerstone of personal and professional growth in the 21st century. Recognizing the importance of critical thinking, experts across various disciplines have contributed valuable insights and methodologies. Here are some notable contributions from experts and institutions in the field:

Mind mapping: A visual approach to critical thinking skills

Mind mapping is a visual technique that helps organize and structure information. It's particularly useful for synthesizing complex ideas and identifying connections between different concepts. The benefits of mind mapping include:

Enhancing creativity by encouraging non-linear thinking

Improving memory and retention of information

Facilitating brainstorming and idea generation

Providing a clear overview of complex topics

To create a mind map:

Start with a central idea or concept.

Branch out with related sub topics or ideas.

Use colors, symbols, and images to enhance visual appeal and memorability.

Draw connections between related ideas across different branches.

Mind mapping can be particularly effective in project planning , content creation, and studying complex subjects.

The Socratic Method: Deepening critical thinking skills

The Socratic Method, named after the ancient Greek philosopher Socrates, involves asking probing questions to stimulate critical thinking and illuminate ideas. This technique is widely used in higher education to teach critical thinking. Key aspects of the Socratic Method include:

Asking open-ended questions that encourage deeper reflection

Challenging assumptions and preconceived notions

Exploring the implications and consequences of ideas

Fostering intellectual curiosity and continuous inquiry

The Socratic Method can be applied in various settings:

In education, to encourage students to think deeply about subject matter

In business, it is important to challenge team members to consider multiple points of view.

In personal development, to examine one's own beliefs and decisions

Example: A high school teacher might use the Socratic Method to guide students through a complex ethical dilemma, asking questions like "What principles are at stake here?" and "How might this decision affect different stakeholders?"

SWOT analysis: comprehensive critical thinking skills

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool that can be applied to critical thinking. It helps in evaluating situations from multiple angles, promoting a more thorough understanding of complex issues. The components of SWOT analysis are:

Strengths: internal positive attributes or assets

Weaknesses: internal negative attributes or limitations

Opportunities: External factors that could be beneficial

Threats: External factors that could be harmful

To conduct a SWOT analysis:

Clearly define the subject of analysis (e.g., a project, organization, or decision).

Brainstorm and list items for each category.

Analyze the interactions between different factors.

Use the analysis to inform strategy or decision-making.

Example: A startup might use SWOT analysis to evaluate its position before seeking investment, identifying its innovative technology as a strength, limited capital as a weakness, growing market demand as an opportunity, and established competitors as a threat.

Critical thinking resources

The Foundation for Critical Thinking : Based in California, this organization offers a wide range of resources, including books, articles, and workshops on critical thinking.

The National Council for Excellence in Critical Thinking : This council provides guidelines and standards for critical thinking instruction and assessment.

University of Louisville : Their Critical Thinking Initiative offers various resources and tools that teach people how to develop critical thinking skills.

The New York Times Learning Network provides lesson plans and activities to help develop critical thinking skills through current events and news analysis.

Critical thinking frameworks and tools

Paul-Elder Critical Thinking Framework : Developed by Dr. Richard Paul and Dr. Linda Elder, this framework provides a comprehensive approach to developing critical thinking skills.

Bloom's Taxonomy : While not exclusively for critical thinking, this classification system is widely used in education to promote higher-order thinking skills.

The California Critical Thinking Disposition Inventory (CCTDI) : This assessment tool measures the disposition to engage in problems and make decisions using critical thinking.

The Ennis-Weir Critical Thinking Essay Test : Developed by Robert Ennis, this test assesses a person's ability to appraise an argument and to formulate a written argument.

By incorporating these tools and techniques into regular practice, individuals can learn how to improve critical thinking skills, which leads to more effective problem-solving, decision-making, and overall cognitive performance.

The power of critical thinking skills

Critical thinking skills take time to build, but with effort and patience you can apply an unbiased, analytical mind to any situation. Critical thinking makes up one of many soft skills that makes you an effective team member, manager, and worker. If you’re looking to hone your skills further, read our article on the 25 project management skills you need to succeed .

FAQ: Critical thinking skills

What is being a critical thinker?

Being a critical thinker means possessing strong critical thinking skills that allow you to analyze information objectively and make reasoned judgments. It involves developing analytical skills and the capacity for critical thought. A critical thinker questions assumptions, considers multiple perspectives, and bases decisions on evidence rather than emotions or biases.

What are the 5 C's of critical thinking?

The 5 C's of critical thinking are the core skill sets that make you a better critical thinker:

Curiosity: Asking questions and seeking new information

Creativity: Generating innovative solutions and ideas

Clarity: Expressing thoughts and ideas clearly and precisely

Consistency: Maintaining logical coherence in arguments and reasoning

Commitment: Dedicating oneself to ongoing learning and improvement

These skills directly improve critical thinking and strengthen overall cognitive abilities. Understanding and practicing these 5 C's is a fundamental aspect of how to develop critical thinking skills effectively.

How do you demonstrate critical thinking?

Demonstrating critical thinking involves applying your skill set in various situations. This includes analyzing problems, evaluating information sources, considering multiple perspectives, and using evidence-based reasoning. Many employers highlight these qualities in job descriptions, as they value employees who can apply critical thought to workplace challenges.

What is a real-life example of critical thinking?

A real-life critical thinking example could be making a major purchase decision, such as buying a car. Here's how you might apply critical thinking skills:

Research: Gather information about different car models, prices, and features

Analysis: Compare and contrast options based on your needs and budget

Evaluation: Assess the reliability of information sources (e.g., consumer reports, user reviews)

Questioning: Ask car dealers probing questions about warranties, maintenance costs, and resale value

Consideration of alternatives: Explore options like leasing or public transportation

Decision-making: Weigh pros and cons to make an informed choice

Reflection: After the purchase, evaluate your decision-making process for future improvement

This critical thinking example demonstrates how critical thought can be applied to everyday situations.

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A Short Guide to Building Your Team’s Critical Thinking Skills

• Matt Plummer

Critical thinking isn’t an innate skill. It can be learned.

Most employers lack an effective way to objectively assess critical thinking skills and most managers don’t know how to provide specific instruction to team members in need of becoming better thinkers. Instead, most managers employ a sink-or-swim approach, ultimately creating work-arounds to keep those who can’t figure out how to “swim” from making important decisions. But it doesn’t have to be this way. To demystify what critical thinking is and how it is developed, the author’s team turned to three research-backed models: The Halpern Critical Thinking Assessment, Pearson’s RED Critical Thinking Model, and Bloom’s Taxonomy. Using these models, they developed the Critical Thinking Roadmap, a framework that breaks critical thinking down into four measurable phases: the ability to execute, synthesize, recommend, and generate.

With critical thinking ranking among the most in-demand skills for job candidates , you would think that educational institutions would prepare candidates well to be exceptional thinkers, and employers would be adept at developing such skills in existing employees. Unfortunately, both are largely untrue.

• Matt Plummer (@mtplummer) is the founder of Zarvana, which offers online programs and coaching services to help working professionals become more productive by developing time-saving habits. Before starting Zarvana, Matt spent six years at Bain & Company spin-out, The Bridgespan Group, a strategy and management consulting firm for nonprofits, foundations, and philanthropists.  

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Strategy Development Process – How to Generate Alternative Strategies?

Creating a robust strategy is vital for any organization’s long-term success. However, developing a strategy involves making choices, and making choices necessitates having viable alternatives.

Generating these alternatives can be challenging, often leading organizations to pay lip service to the process rather than creating genuine options. This article explores why generating alternatives is difficult, how to overcome these challenges, and provides frameworks to help in the process.

Why Generating Alternatives is Difficult

Organizations face several obstacles when trying to generate strategic alternatives:

• Groupthink : Often, teams fall into the trap of groupthink, where everyone assumes they know the best course of action. This can stifle creativity and result in a lack of genuine alternatives.
• Focus on Execution : There is a tendency to prioritize execution over exploring theoretical alternatives. This can limit the range of options considered.
• Resistance to Change : Radical alternatives often require significant changes, which can be met with resistance. People generally prefer the status quo, making it difficult to push for bold strategies.

Overcoming Groupthink and Generating Alternatives

To overcome groupthink and ensure a thorough exploration of strategic options, a structured process is essential. Here are some steps to follow:

1. Comprehensive Checklist

Using a comprehensive checklist, such as the Adjacencies framework , ensures that all possibilities are covered. This helps in generating a wide range of options and prevents the team from missing out on potential opportunities.

Implement a voting system to narrow down the best opportunities. Ensure that at least three alternatives on different dimensions are considered. This encourages diverse thinking and prevents the dominance of a single idea.

3. Dedicated Teams

Assign different teams to work on each alternative. This ensures that each option gets a full and fair evaluation. Teams should be tasked with exploring and pitching their alternatives to the best of their abilities, regardless of their personal preferences.

4. Constructive Debate

Set up a constructive debate where each team is responsible for challenging and highlighting the flaws in each other’s proposals. This fosters a culture of critical thinking and ensures that all alternatives are rigorously evaluated.

Questions to Answer

When generating alternatives, it’s important to ask the right questions:

• What are the different ways we could grow?
• What new disruptive business models could we adopt?
• What would our company look like if we adopted a different value discipline?

Example Framework: Adjacencies

The Adjacencies framework is a strategic growth model that maps out all the ways a business could grow into an adjacent business. This includes:

• Improving the existing core business
• Developing new products or services
• Targeting new customer segments
• Expanding into new geographies
• Utilizing new channels
• Innovating along the value chain

Adjacencies can be a single step away from the core business, or more distant. For instance, an American company considering international growth might see Canada as one step away, Europe as two steps, and Asia as three steps. Organic growth should generally be one step at a time to ensure mastery at each level before moving forward.

Preventing Groupthink

To prevent groupthink and ensure each direction gets a fair evaluation, allocate each adjacency to a different team or individual. This approach ensures that every potential direction is given due consideration and prevents any single perspective from dominating the decision-making process.

Characteristics of Good Strategic Alternatives

Effective strategic alternatives should be:

• Specific : Clear and detailed, with a well-defined scope.
• Internally Consistent : The capabilities must fit with the value proposition being delivered.
• Bold : Representing a real strategic shift, not just small incremental changes.

Additional Frameworks for Generating Alternatives

In addition to the Adjacencies framework, several other tools can aid in generating strategic alternatives:

Business Model Cards

Business model cards can help visualize different business models and their components. This tool allows teams to mix and match elements to create new business models and strategies.

What If? Cards

These cards pose hypothetical scenarios that challenge the status quo and stimulate creative thinking. By asking “What if?” questions, teams can explore a wide range of possibilities and potential strategies.

36 Stratagems

An ancient Chinese collection of strategies, the 36 Stratagems can provide unconventional and creative approaches to problem-solving and strategy development.

Value Disciplines

The Value Disciplines framework identifies three primary disciplines in which businesses can excel: operational excellence, customer intimacy, and product leadership. Exploring different value disciplines can lead to distinct strategic alternatives.

Innovation Types

Categorizing innovation into types (e.g., product, process, business model) can help teams focus on specific areas for strategic development. This approach ensures that innovation is not limited to just products or services.

International Growth Matrix

This matrix helps companies evaluate potential international markets based on various criteria, such as market size, growth potential, and competitive landscape. It aids in identifying and prioritizing international growth opportunities.

Analogies Database

Using analogies from other industries or companies can inspire new strategic alternatives. By looking at how others have tackled similar challenges, organizations can find innovative solutions that they might not have considered otherwise.

Blue Ocean Framework

The Blue Ocean Framework encourages businesses to create uncontested market space, or “blue oceans,” by differentiating themselves from the competition. This approach can lead to innovative and transformative strategies.

Implementing the Strategy Development Process

Step 1: opportunity list.

Create an “opportunity” list and continuously add to it during the strategic analysis phase. This ensures that no ideas are lost, no matter how silly they may appear at the start. Every idea has the potential to spark a breakthrough.

Step 2: Comprehensive Checklist

Use a comprehensive checklist like Adjacencies to cover all possible growth avenues. This helps ensure that the team explores a wide range of options.

Step 3: Voting and Selection

Implement a voting process to narrow down the best opportunities. Require at least three alternatives on different dimensions to ensure diverse thinking.

Step 4: Dedicated Teams

Form different teams to work on each selected alternative. Each team should explore their assigned option in depth and develop a compelling pitch.

Step 5: Constructive Debate

Set up a constructive debate where teams challenge and highlight the flaws in each other’s proposals. This ensures that all alternatives are rigorously evaluated and the best option is chosen.

Generating alternative strategies is a crucial part of the strategy development process. By overcoming obstacles like groupthink and resistance to change, organizations can create genuine choices that lead to innovative and effective strategies.

Using structured processes and frameworks, such as Adjacencies, Business Model Cards , and the Blue Ocean Framework, can help ensure a thorough exploration of potential growth avenues. Ultimately, a well-rounded strategy with multiple alternatives positions an organization for long-term success and adaptability in a dynamic business environment.

Related Posts:

• Chicken And Egg Strategy Problems - What is it?

Critical Thinking and Evaluating Information

• Introduction
• Words Of Wisdom

What Is Critical Thinking?

Five simple strategies to sharpen your critical thinking, were critical thinking skills used in this video.

• Critical Thinking and Reflective Judgement
• Problem Solving Skills
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• Use the CRAAP Test
• Evaluating Fake News
• Explore Different Viewpoints
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Critical thinking is a complex process of deliberation that involves a wide range of skills and attitudes. It includes:

• identifying other people's positions,  arguments and conclusions 
• evaluating the evidence  for alternative points of view
• weighing up the opposing arguments  and evidence fairly
• being able to read between the lines,  seeing behind surfaces and identifying false or unfair assumptions
• recognizing techniques  used to make certain positions more appealing than others, such as false logic and persuasive devices
• reflecting on issues  in a structured way, bringing logic and insight to bear
• drawing conclusions  about whether arguments are valid and justifiable, based on good evidence and sensible assumptions
• presenting a point of view  in a structured, clear, well-reasoned way that convinces others

(Contrell, 2011)

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A well-cultivated critical thinker:

• raises vital questions and problems, formulating them clearly and precisely;
• gathers and assesses relevant information, using abstract ideas to interpret it effectively  come to well-reasoned conclusions and solutions, testing them against relevant criteria and standards;
• thinks openmindedly within alternative systems of thought, recognizing and assessing, as need be, their assumptions, implications, and practical consequences; and
• communicates effectively with others in figuring out solutions to complex problems.

Critical thinking is, in short, self-directed, self-disciplined, self-monitored, and self-corrective thinking. It presupposes assent to rigorous standards of excellence and mindful command of their use. It entails effective communication and problem solving abilities and a commitment to overcome our native egocentrism and sociocentrism.  

(Taken from Richard Paul and Linda Elder,  The Miniature Guide to Critical Thinking Concepts and Tools,  Foundation for Critical Thinking Press, 2008)

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Critical Thinking and Decision-Making  - What is Critical Thinking?

Critical thinking and decision-making  -, what is critical thinking, critical thinking and decision-making what is critical thinking.

Critical Thinking and Decision-Making: What is Critical Thinking?

Lesson 1: what is critical thinking, what is critical thinking.

Critical thinking is a term that gets thrown around a lot. You've probably heard it used often throughout the years whether it was in school, at work, or in everyday conversation. But when you stop to think about it, what exactly is critical thinking and how do you do it ?

Watch the video below to learn more about critical thinking.

Simply put, critical thinking is the act of deliberately analyzing information so that you can make better judgements and decisions . It involves using things like logic, reasoning, and creativity, to draw conclusions and generally understand things better.

This may sound like a pretty broad definition, and that's because critical thinking is a broad skill that can be applied to so many different situations. You can use it to prepare for a job interview, manage your time better, make decisions about purchasing things, and so much more.

The process

As humans, we are constantly thinking . It's something we can't turn off. But not all of it is critical thinking. No one thinks critically 100% of the time... that would be pretty exhausting! Instead, it's an intentional process , something that we consciously use when we're presented with difficult problems or important decisions.

Improving your critical thinking

In order to become a better critical thinker, it's important to ask questions when you're presented with a problem or decision, before jumping to any conclusions. You can start with simple ones like What do I currently know? and How do I know this? These can help to give you a better idea of what you're working with and, in some cases, simplify more complex issues.  

Real-world applications

Let's take a look at how we can use critical thinking to evaluate online information . Say a friend of yours posts a news article on social media and you're drawn to its headline. If you were to use your everyday automatic thinking, you might accept it as fact and move on. But if you were thinking critically, you would first analyze the available information and ask some questions :

• What's the source of this article?
• Is the headline potentially misleading?
• What are my friend's general beliefs?
• Do their beliefs inform why they might have shared this?

After analyzing all of this information, you can draw a conclusion about whether or not you think the article is trustworthy.

Critical thinking has a wide range of real-world applications . It can help you to make better decisions, become more hireable, and generally better understand the world around you.

/en/problem-solving-and-decision-making/why-is-it-so-hard-to-make-decisions/content/

Divergent Thinking Tools: Unleashing Your Creative Potential

Divergent thinking is an essential component of creativity and problem-solving. It involves generating a wide range of ideas and potential solutions in a non-linear, open-ended manner, allowing individuals to think outside the box and explore various possibilities. Psychologist J.P. Guilford first introduced the term “divergent thinking” in the 1950s, emphasizing its importance in creative and innovative endeavors.

Key Takeaways

Understanding divergent thinking, origins and definitions.

Divergent thinking is a method of problem-solving that uses an open-ended, creative, and free-form approach to explore different possible solutions. This type of thinking stands in contrast to convergent thinking, which focuses on finding a single, definitive answer to a problem. Divergent thinking is often associated with brainstorming and free association and is most effective when used in an environment that promotes creativity, with ample time and space to explore ideas.

The concept of divergent thinking was first introduced by psychologist J.P. Guilford in the 1950s. Guilford, known for his research in the field of intelligence, argued that traditional measures of IQ were too narrow and failed to capture the full array of human mental abilities. His work led to the development of a broader theory of intelligence, acknowledging that different aspects of mental functioning, such as divergent thinking, play a crucial role in overall cognitive abilities.

In summary, divergent thinking is a creative problem-solving approach that emphasizes the generation of numerous ideas and possibilities. It was first introduced by J.P. Guilford in the context of his research on intelligence, highlighting the importance of unstructured problem-solving as a key aspect of human cognitive abilities.

Divergent vs Convergent Thinking

Comparison of strategies.

Divergent thinking is a creative approach to problem-solving that encourages exploring various possible solutions. This method emphasizes opening up, brainstorming, and generating multiple ideas or alternatives. On the other hand, convergent thinking relies on logic and judgment to narrow down those ideas and reach a single solution by analyzing, prioritizing, and systematically evaluating them. Both approaches play crucial roles in different stages of the problem-solving process, and understanding their strengths and weaknesses is essential for achieving balance.

Convergent Thinking:

Balancing Both Methods

Ultimately, to achieve the best results, it is important to appreciate the roles that both divergent and convergent thinking play in problem-solving. By understanding the strengths and weaknesses of each method, individuals and teams can balance these approaches and optimize their decision-making process.

Tools and Activities for Divergent Thinking

Mind mapping and subject mapping, role-playing and free writing.

Role-Playing and Free Writing are activities that can unleash creativity and foster new perspectives in divergent thinking. In Role-Playing, individuals assume different personas relevant to a problem or situation and ideate from the viewpoint of these characters. This helps break free from their usual thought patterns and stimulates innovative ideas and problem-solving approaches.

Bubble Mapping and Brainstorming

Brainstorming is a well-known group activity for generating fresh ideas and solutions. It involves a free-flowing, unstructured exchange of ideas where participants are encouraged to express any thought that comes to mind. The focus of brainstorming is on quantity over quality and suspending judgment to enable divergent thinking. After the session, ideas can be evaluated, refined, and combined based on their merit. Encouraging participants to run through thought experiments individually before sharing with the group ensures a more effective brainstorming process that boosts the potential for divergent thinking.

Assessing Divergent Thinking Skills

Torrance test and ideational fluency.

The Torrance Test is a widely-used tool for assessing divergent thinking skills, designed by psychologist E. Paul Torrance. This test measures various aspects of creativity, such as fluency, flexibility, originality, and elaboration, all of which contribute to an individual’s overall creative capacities 1 . Ideational fluency, a key component of divergent thinking, is the ability to generate multiple ideas or solutions to a given problem or prompt 2 .

Flexibility, another aspect of divergent thinking, measures the ability to think about a problem from various angles and perspectives. In the Torrance Test, flexibility is assessed by analyzing how an individual can demonstrate different approaches to addressing a challenge or prompt.

Group Approaches to Divergent Thinking

Understanding groupthink, collaboration and leadership.

To foster divergent thinking within a group, strong collaboration skills are essential. Group members should feel comfortable sharing their ideas, regardless of how unconventional they may appear. Team leaders can facilitate this by:

In conclusion, embracing divergent thinking as a group requires overcoming groupthink, fostering collaboration, and having supportive leadership. By adopting these practices, employers can help their teams harness the power of diverse ideas and generate innovative solutions to complex challenges.

Divergent Thinking Exercises for Groups/Teams

Another useful practice for encouraging divergent thinking in group settings is the classic brainstorming process. As a well-known creativity generator , brainstorming promotes the free flow of ideas and encourages participants to share any and all suggestions without reservations. This unstructured environment spurs innovative thinking and sets the stage for groundbreaking ideas.

Lastly, employing the 6-3-5 method is another notable way to facilitate divergent thinking in groups. The exercise consists of forming small groups of six participants, who each write down three suggestions in five minutes. After the time is up, each individual passes their list to the person on their left. This process repeats until everyone has seen and contributed to each idea list. By tapping into multiple perspectives, this exercise generates a diverse and comprehensive collection of potential solutions.

In summary, teams can benefit from numerous exercises designed to stimulate divergent thinking. By incorporating mind mapping, brainstorming, worst possible idea, and the 6-3-5 method into your group activities, you can create an environment that fosters creativity, innovation, and unique problem-solving.

Psychological Aspects of Divergent Thinking

Impact of cognitive biases, significance of open-mindedness.

Open-mindedness is a vital aspect of divergent thinking. It allows individuals to be receptive to novel ideas, even if they challenge their preconceptions. By maintaining an open attitude, individuals can explore various directions in their thinking process, fostering greater creativity and problem-solving abilities.

In addition to these strategies, it is essential to be mindful of our cognitive biases and actively work on overcoming them. Embracing open-mindedness can significantly enhance the quality of divergent thinking and lead to more innovative solutions.

Frequently Asked Questions

What activities promote divergent thinking, what are some key features of divergent thinking, how do divergent thinking tools differ from convergent ones.

While both types of thinking tools aim to solve problems, they do so in different ways. Divergent thinking tools help generate numerous ideas and foster innovative solutions, allowing for flexible and inventive thinking processes. Conversely, convergent thinking tools focus on narrowing down possibilities to reach a single, definitive solution.

What role does divergent thinking play in education?

How are the four types of divergent thinking applied, which psychological theories support divergent thinking methods.

Various psychological theories support divergent thinking methods, including Guilford’s Structure of Intellect model and the Cognitive Styles theory. Guilford’s model suggests that creativity and intelligence involve different mental processes, with divergent thinking being a key aspect of creative thinking. Meanwhile, the Cognitive Styles theory posits that individuals differ in their preferred mode of thinking, with some people leaning more towards divergent or convergent thinking.

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Alternatives Thinking

• clarify what people could do (i.e., the actions)
• clarify which people are interested in that action
• understand more about the knowledge claim.

Exploring the Difference: Creative Thinking vs. Critical Thinking

Annie Walls

Creative thinking and critical thinking are two distinct cognitive processes that play important roles in problem-solving and decision-making. While creative thinking involves generating innovative ideas and solutions, critical thinking involves analyzing and evaluating information to make reasoned judgments. Both types of thinking have their unique characteristics and benefits. In this article, we will explore the difference between creative thinking and critical thinking, and how they can be applied in various contexts.

Key Takeaways

• Creative thinking involves generating new ideas and solutions.
• Critical thinking involves analyzing and evaluating information to make reasoned judgments.
• Creative thinkers are characterized by their curiosity, open-mindedness, and willingness to take risks.
• Critical thinkers are characterized by their skepticism, logical reasoning, and attention to detail.
• Creative thinking can lead to innovation and breakthroughs.

Understanding Creative Thinking

Defining creative thinking.

Creative thinking is the ability to think outside the box and generate innovative ideas. It involves breaking free from conventional ways of thinking and exploring new possibilities. Creativity is the key element in creative thinking , as it allows individuals to come up with unique and original solutions to problems.

Creative thinking is not limited to artistic endeavors; it can be applied to various aspects of life, including problem-solving, decision-making, and even everyday tasks. It requires an open mind, a willingness to take risks, and the ability to see things from different perspectives.

In order to foster creative thinking, it is important to create an environment that encourages experimentation and exploration. This can be done by providing opportunities for brainstorming, encouraging collaboration, and embracing failure as a learning opportunity.

Here are some techniques that can enhance creative thinking:

• Mind mapping: A visual tool that helps organize thoughts and generate new ideas.
• Divergent thinking: Generating multiple solutions to a problem.
• Analogical thinking: Drawing connections between unrelated concepts.

Tip: Embrace curiosity and embrace the unknown. Be open to new experiences and ideas, and don't be afraid to take risks.

Characteristics of Creative Thinkers

Creative thinkers possess a unique set of characteristics that set them apart from others. They have the ability to think outside the box and come up with innovative solutions to problems. Imagination plays a crucial role in their thought process, allowing them to envision possibilities that others may not see. They are open-minded and willing to explore different perspectives, which helps them generate fresh ideas. Creative thinkers are also comfortable with ambiguity and uncertainty, as they understand that these conditions can lead to breakthroughs. They are not afraid to take risks and are willing to challenge the status quo.

Benefits of Creative Thinking

Creative thinking offers numerous benefits that can enhance various aspects of life. One of the key advantages of creative thinking is the ability to generate innovative ideas and solutions. Creativity allows individuals to think outside the box and come up with unique approaches to problems. This can lead to breakthroughs and advancements in various fields.

Another benefit of creative thinking is its impact on personal growth and self-expression. By engaging in creative activities, individuals can explore their inner thoughts and emotions, allowing for self-discovery and self-reflection. Creative pursuits such as painting, writing, or playing an instrument can serve as outlets for self-expression and can contribute to overall well-being.

In addition, creative thinking can foster collaboration and teamwork. When individuals approach problems with a creative mindset, they are more likely to seek input and ideas from others. This promotes a collaborative environment where diverse perspectives are valued and innovative solutions are developed.

Furthermore, creative thinking can enhance problem-solving skills. By thinking creatively, individuals are able to consider multiple perspectives and explore alternative solutions. This can lead to more effective problem-solving and decision-making processes.

Overall, creative thinking offers a range of benefits, from generating innovative ideas to fostering collaboration and enhancing problem-solving skills.

Techniques for Enhancing Creative Thinking

In order to enhance creative thinking, there are several techniques that can be employed:

• Mind Mapping : This technique involves visually organizing ideas and concepts in a non-linear manner, allowing for connections and associations to be made.
• Brainstorming : This popular technique involves generating a large number of ideas in a short amount of time, without judgment or evaluation.
• Divergent Thinking : This approach encourages exploring multiple possibilities and perspectives, thinking outside the box, and avoiding conventional solutions.

Tip: When using these techniques, it is important to create a supportive and non-judgmental environment that encourages free thinking and idea generation.

By utilizing these techniques, individuals and teams can unlock their creative potential and generate innovative ideas to drive growth and success.

Exploring Critical Thinking

Defining critical thinking.

Critical thinking is essentially a questioning, challenging approach to knowledge and perceived wisdom. It involves ideas and information from an objective perspective, analyzing and evaluating them to form well-reasoned judgments and decisions. It goes beyond accepting information at face value and encourages a deeper understanding of the subject matter. Critical thinkers are curious, open-minded, and willing to consider different perspectives. They are skilled at identifying biases and assumptions, and they strive to make logical and evidence-based conclusions.

Characteristics of Critical Thinkers

Critical thinkers possess several key characteristics that set them apart:

• Analytical Skills : Critical thinkers are adept at analyzing information and breaking it down into its component parts. They can identify patterns, evaluate evidence, and draw logical conclusions.
• Open-mindedness : Critical thinkers are willing to consider different perspectives and are open to changing their beliefs or opinions based on new evidence or information.
• Skepticism : Critical thinkers approach information with a healthy dose of skepticism. They question assumptions, challenge authority, and seek evidence to support or refute claims.

Tip: Critical thinkers actively engage in critical reflection, constantly questioning their own thinking and seeking to improve their reasoning abilities.

Benefits of Critical Thinking

Critical thinking has numerous benefits that can positively impact various aspects of life. It enhances problem-solving skills, allowing individuals to analyze complex situations and make informed decisions. Analytical thinking is a key component of critical thinking, enabling individuals to break down problems into smaller parts and examine them from different perspectives. This approach helps in identifying potential biases and assumptions, leading to more objective and rational decision-making.

In addition, critical thinking promotes effective communication . By critically evaluating information and arguments, individuals can articulate their thoughts and ideas more clearly and persuasively. They can also identify logical fallacies and inconsistencies in others' arguments, enabling them to engage in meaningful and constructive discussions.

Furthermore, critical thinking fosters creativity and innovation . By questioning assumptions and challenging conventional wisdom, individuals can generate new ideas and approaches. Critical thinkers are more open to exploring alternative solutions and are willing to take risks in order to achieve better outcomes.

Developing Critical Thinking Skills

Developing critical thinking skills is essential for success in both personal and professional life. It involves the ability to analyze information objectively, evaluate arguments and evidence, and make informed decisions. Here are some strategies that can help enhance your critical thinking skills:

• Ask Questions: One of the key aspects of critical thinking is asking thoughtful and probing questions. This helps you gain a deeper understanding of the subject matter and challenges assumptions.
• Seek Different Perspectives: To develop critical thinking skills, it is important to consider multiple viewpoints and perspectives. This allows you to evaluate arguments from different angles and make well-rounded judgments.
• Practice Problem-Solving: Critical thinking involves problem-solving skills. Engaging in activities that require you to analyze and solve problems can help sharpen your critical thinking abilities.
• Reflect on Your Thinking: Take time to reflect on your own thinking process. Consider the biases, assumptions, and logical fallacies that may be influencing your thoughts and decisions.
• Continuous Learning: Critical thinking is a skill that can be developed and improved over time. Engage in continuous learning, read diverse perspectives, and challenge your own beliefs and assumptions.

By incorporating these strategies into your daily life, you can enhance your critical thinking skills and become a more effective problem solver and decision-maker.

Comparing Creative and Critical Thinking

Different approaches to problem solving.

When it comes to problem solving, creative thinking and critical thinking take different approaches. Creative thinkers often rely on their imagination and intuition to generate unique and innovative solutions. They think outside the box and are not afraid to take risks. On the other hand, critical thinkers approach problem solving in a more analytical and logical manner. They carefully analyze the problem, gather information, and evaluate different options before making a decision.

Role of Imagination and Logic

The role of imagination and logic in creative and critical thinking is crucial. Imagination allows us to think outside the box, explore new possibilities, and come up with innovative ideas. It is the fuel that ignites creativity and helps us see beyond the obvious. On the other hand, logic provides the framework for organizing and analyzing information, making rational decisions, and solving problems systematically. It helps us evaluate the feasibility and effectiveness of our ideas.

When it comes to problem-solving, a balance between imagination and logic is essential. While imagination helps generate unique and unconventional solutions, logic ensures that these solutions are practical and viable. By combining the two, we can approach problems with a structured yet imaginative mindset, finding innovative solutions and making connections that others may overlook.

In summary, imagination and logic are two sides of the same coin when it comes to creative and critical thinking. They complement each other and work together to enhance our ability to think creatively and critically.

Balancing Intuition and Analysis

When it comes to problem-solving, finding the right balance between intuition and analysis is crucial. Intuition allows us to tap into our subconscious knowledge and make quick decisions based on gut feelings. On the other hand, analysis involves a systematic and logical approach to gather and evaluate information. Both intuition and analysis have their strengths and weaknesses, and leveraging both can lead to more effective problem-solving.

To strike a balance between intuition and analysis, consider the following:

• Trust your instincts: Pay attention to your gut feelings and initial reactions, as they can provide valuable insights.
• Gather and evaluate data: Take the time to gather relevant information and analyze it objectively.
• Seek different perspectives: Engage with others who have different viewpoints to challenge your assumptions and broaden your thinking.

Tip: Remember that finding the right balance between intuition and analysis is a dynamic process. It requires practice and reflection to develop a nuanced approach to problem-solving.

Collaboration and Individuality in Thinking

Collaboration and individuality are two key aspects of thinking that play a crucial role in both creative and critical thinking. While collaboration allows for the exchange of ideas and perspectives, individuality brings unique insights and approaches to the table. Collaboration fosters a sense of teamwork and encourages diverse thinking, which can lead to innovative solutions. On the other hand, individuality allows individuals to think independently and bring their own creativity and expertise to the problem-solving process.

In order to effectively balance collaboration and individuality in thinking, it is important to create an environment that values both. This can be achieved by promoting open communication and active listening, where team members feel comfortable sharing their ideas and opinions. Additionally, providing opportunities for individual reflection and brainstorming can help stimulate creativity and encourage unique perspectives.

To further enhance collaboration and individuality in thinking, organizations can implement strategies such as group brainstorming sessions , where team members can collectively generate ideas and build upon each other's thoughts. This encourages collaboration while also allowing individuals to contribute their own unique insights. Another strategy is to assign individual tasks within a larger project, giving team members the opportunity to work independently and bring their own creative solutions to the table.

In summary, collaboration and individuality are both essential components of thinking that contribute to creative and critical thinking processes. By fostering a balance between collaboration and individuality, organizations can harness the power of teamwork and individual creativity to drive innovation and problem-solving.

In the article section of my website, I would like to discuss the topic of 'Comparing Creative and Critical Thinking'. Creative thinking and critical thinking are two essential cognitive skills that play a significant role in problem-solving, decision-making, and innovation. While creative thinking involves generating new ideas, thinking outside the box, and exploring different perspectives , critical thinking focuses on analyzing, evaluating, and questioning information to make informed judgments. Both types of thinking are crucial in today's fast-paced and complex world. By understanding the differences and similarities between creative and critical thinking, individuals can enhance their problem-solving abilities and foster a culture of innovation. If you want to learn more about the power of creative thinking and how it can transform your business, visit th website, Creativity Keynote Speaker James Taylor - Inspiring Creative Minds .

In conclusion, both creative thinking and critical thinking are essential skills that complement each other in problem-solving and decision-making. While creative thinking allows for innovative ideas and out-of-the-box solutions, critical thinking provides the necessary analysis and evaluation to ensure the feasibility and effectiveness of those ideas. Flexibility is a key aspect of creative thinking, enabling individuals to adapt and explore different perspectives, while accuracy is a fundamental element of critical thinking, ensuring logical reasoning and evidence-based conclusions. By harnessing the power of both creative and critical thinking, individuals can enhance their problem-solving abilities and make well-informed decisions in various aspects of life.

Frequently Asked Questions

What is the difference between creative thinking and critical thinking.

Creative thinking involves generating new ideas, possibilities, and solutions, while critical thinking involves analyzing, evaluating, and making reasoned judgments.

Can someone be both a creative thinker and a critical thinker?

Yes, individuals can possess both creative and critical thinking skills. They can use creative thinking to generate ideas and critical thinking to evaluate and refine those ideas.

Which is more important, creative thinking or critical thinking?

Both creative thinking and critical thinking are important and complement each other. Creative thinking generates new ideas, while critical thinking helps evaluate and implement those ideas effectively.

How can I enhance my creative thinking skills?

You can enhance your creative thinking skills by engaging in activities that stimulate your imagination, such as brainstorming, mind mapping, and exploring new perspectives.

What are some techniques for developing critical thinking skills?

Techniques for developing critical thinking skills include analyzing arguments, evaluating evidence, questioning assumptions, and considering different perspectives.

Is creative thinking limited to artistic pursuits?

No, creative thinking is not limited to artistic pursuits. It can be applied to various fields and industries, including problem-solving in science, business, technology, and more.

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• What Is Critical Thinking? | Definition & Examples

What Is Critical Thinking? | Definition & Examples

Published on May 30, 2022 by Eoghan Ryan . Revised on May 31, 2023.

Critical thinking is the ability to effectively analyze information and form a judgment .

To think critically, you must be aware of your own biases and assumptions when encountering information, and apply consistent standards when evaluating sources .

Critical thinking skills help you to:

• Identify credible sources
• Evaluate and respond to arguments
• Assess alternative viewpoints
• Test hypotheses against relevant criteria

Table of contents

Why is critical thinking important, critical thinking examples, how to think critically, other interesting articles, frequently asked questions about critical thinking.

Critical thinking is important for making judgments about sources of information and forming your own arguments. It emphasizes a rational, objective, and self-aware approach that can help you to identify credible sources and strengthen your conclusions.

Critical thinking is important in all disciplines and throughout all stages of the research process . The types of evidence used in the sciences and in the humanities may differ, but critical thinking skills are relevant to both.

In academic writing , critical thinking can help you to determine whether a source:

• Is free from research bias
• Provides evidence to support its research findings
• Considers alternative viewpoints

Outside of academia, critical thinking goes hand in hand with information literacy to help you form opinions rationally and engage independently and critically with popular media.

Prevent plagiarism. Run a free check.

Critical thinking can help you to identify reliable sources of information that you can cite in your research paper . It can also guide your own research methods and inform your own arguments.

Outside of academia, critical thinking can help you to be aware of both your own and others’ biases and assumptions.

Academic examples

However, when you compare the findings of the study with other current research, you determine that the results seem improbable. You analyze the paper again, consulting the sources it cites.

You notice that the research was funded by the pharmaceutical company that created the treatment. Because of this, you view its results skeptically and determine that more independent research is necessary to confirm or refute them. Example: Poor critical thinking in an academic context You’re researching a paper on the impact wireless technology has had on developing countries that previously did not have large-scale communications infrastructure. You read an article that seems to confirm your hypothesis: the impact is mainly positive. Rather than evaluating the research methodology, you accept the findings uncritically.

Nonacademic examples

However, you decide to compare this review article with consumer reviews on a different site. You find that these reviews are not as positive. Some customers have had problems installing the alarm, and some have noted that it activates for no apparent reason.

You revisit the original review article. You notice that the words “sponsored content” appear in small print under the article title. Based on this, you conclude that the review is advertising and is therefore not an unbiased source. Example: Poor critical thinking in a nonacademic context You support a candidate in an upcoming election. You visit an online news site affiliated with their political party and read an article that criticizes their opponent. The article claims that the opponent is inexperienced in politics. You accept this without evidence, because it fits your preconceptions about the opponent.

There is no single way to think critically. How you engage with information will depend on the type of source you’re using and the information you need.

However, you can engage with sources in a systematic and critical way by asking certain questions when you encounter information. Like the CRAAP test , these questions focus on the currency , relevance , authority , accuracy , and purpose of a source of information.

When encountering information, ask:

• Who is the author? Are they an expert in their field?
• What do they say? Is their argument clear? Can you summarize it?
• When did they say this? Is the source current?
• Where is the information published? Is it an academic article? Is it peer-reviewed ?
• Why did the author publish it? What is their motivation?
• How do they make their argument? Is it backed up by evidence? Does it rely on opinion, speculation, or appeals to emotion ? Do they address alternative arguments?

Critical thinking also involves being aware of your own biases, not only those of others. When you make an argument or draw your own conclusions, you can ask similar questions about your own writing:

• Am I only considering evidence that supports my preconceptions?
• Is my argument expressed clearly and backed up with credible sources?
• Would I be convinced by this argument coming from someone else?

If you want to know more about ChatGPT, AI tools , citation , and plagiarism , make sure to check out some of our other articles with explanations and examples.

• ChatGPT vs human editor
• ChatGPT citations
• Is ChatGPT trustworthy?
• Using ChatGPT for your studies
• What is ChatGPT?
• Chicago style
• Paraphrasing

 Plagiarism

• Types of plagiarism
• Self-plagiarism
• Avoiding plagiarism
• Academic integrity
• Consequences of plagiarism
• Common knowledge

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Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

Critical thinking skills include the ability to:

You can assess information and arguments critically by asking certain questions about the source. You can use the CRAAP test , focusing on the currency , relevance , authority , accuracy , and purpose of a source of information.

Ask questions such as:

• Who is the author? Are they an expert?
• How do they make their argument? Is it backed up by evidence?

A credible source should pass the CRAAP test  and follow these guidelines:

• The information should be up to date and current.
• The author and publication should be a trusted authority on the subject you are researching.
• The sources the author cited should be easy to find, clear, and unbiased.
• For a web source, the URL and layout should signify that it is trustworthy.

Information literacy refers to a broad range of skills, including the ability to find, evaluate, and use sources of information effectively.

Being information literate means that you:

• Know how to find credible sources
• Use relevant sources to inform your research
• Understand what constitutes plagiarism
• Know how to cite your sources correctly

Confirmation bias is the tendency to search, interpret, and recall information in a way that aligns with our pre-existing values, opinions, or beliefs. It refers to the ability to recollect information best when it amplifies what we already believe. Relatedly, we tend to forget information that contradicts our opinions.

Although selective recall is a component of confirmation bias, it should not be confused with recall bias.

On the other hand, recall bias refers to the differences in the ability between study participants to recall past events when self-reporting is used. This difference in accuracy or completeness of recollection is not related to beliefs or opinions. Rather, recall bias relates to other factors, such as the length of the recall period, age, and the characteristics of the disease under investigation.

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Ryan, E. (2023, May 31). What Is Critical Thinking? | Definition & Examples. Scribbr. Retrieved September 2, 2024, from https://www.scribbr.com/working-with-sources/critical-thinking/

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