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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Manager cover letter using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Sales Manager Cover Letter
• The Best Skills To Include On A Sales Manager Cover Letter

How To Address A Sales Manager Cover Letter

• 3 Sales Manager Cover Letter Examples

The 8 Best Sales Manager Cover Letter Templates

3 tips for writing a job-winning sales manager cover letter.

Here's the step-by-step breakdown:

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies love candidates with strong interpersonal and problem-solving skills to drive sales growth and client satisfaction. They also look for individuals with excellent communication abilities to convey information clearly and concisely.

Companies also appreciate candidates proficient in sales management software and tools for client engagement, support, and resolution. Lastly, a proactive approach and attention to detail are essential for effective sales management and client service.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's sales strategies and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Client Engagement, Support, Resolution, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager cover letter.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Prospecting
• Collaborative
• Development

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Sales Manager cover letter
• Open a copy of your target Sales Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Manager roles:

Sales Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to a Sales Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Manager Cover Letter Example #3: Senior Sales Manager

Our third example highlights a candidate applying for a Senior Sales Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note: I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The customer satisfaction you helped improve
• The increase in customer retention you helped achieve
• The feedback you helped gather and act upon

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Sales Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Sales Manager Cover Letter

To write an eye-catching sales manager cover letter, you need to feature accomplishments that demonstrate your leadership capabilities and sales expertise. Emphasize your ability to manage personnel, define high-impact sales strategies, and drive revenue growth. This guide provides cover letter examples and expert tips to help capture the nuances of your sales experience and land that next big job opportunity.

Sales Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Sales Manager Text-Only Cover Letter Templates and Examples

Kevin Morrison Sales Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

January 1, 2024

Akira Tanaka Senior Hiring Manager Excelsior Technologies (987) 654-3210 [email protected]

Dear Mr. Tanaka:

I’m contacting you regarding the sales manager role with Excelsior Technologies. At Armin IT Solutions, I implemented new sales strategies to expand market penetration and facilitate revenue growth across two territories. This resulted in a 30% increase in sales revenue for 2023. My expertise as a sales leader within the technology industry would be an asset to your team in this position.

Excelsior Technologies’ reputation for delivering innovative information technology (IT) solutions to enterprise businesses draws me to apply for this opportunity. Throughout my career, I’ve managed relationships with multi-million dollar client accounts and achieved retention rates of over 90%. I can help your organization continue to excel based on my previous accomplishments:

• Managed a team of over 15 sales representatives and account executives, provided support during high-level consultations, and identified opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 and an average close rate of 35%
• Served as the point of contact for escalated client issues, managed stakeholder relationships with multi-million dollar accounts, and improved client retention from 75% to 90%
• Coordinated with the sales director to implement new sales strategies, expand market penetration, and facilitate revenue growth across two territories

I would like to schedule an interview to tell you more about how my expertise in sales strategy can help Excelsior Technologies continue to improve its position within the global market. You may contact me via phone or email for any questions you may have about my background. I appreciate your time and consideration.

Best regards,

Kevin Morrison

_________________________________________________________________________________

Jennifer Greene Sales Manager | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

Celia Alvarez Senior Hiring Manager Northeast HVAC Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out about the sales manager position with Northeast HVAC Solutions on LinkedIn. As you can see from my attached resume, I have a proven track record of managing, coaching, and developing high-performance sales teams to exceed revenue goals. I can achieve similar results for your organization in the sales manager role.

Northeast HVAC Solutions’ reputation for customer success is what interests me in joining your team. At Cadence HVAC Co., I led continuous improvement initiatives and successfully increased client satisfaction from 80% to 93%. I’m the ideal fit for this opportunity based on my career achievements:

• Managed and built a team of over 40 sales representatives and account executives, coordinated the sales process for commercial HVAC equipment, and implemented new sales incentives
• Coordinated cross-functionally with the marketing department to align quarterly sales campaigns with overarching marketing strategy, resulting in a 10% increase in sales conversions
• Achieved 130% of annual sales quota and generated over $25 million in annual revenue

I hope to speak with you further regarding how my sales management experience within the HVAC industry could be an asset to your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Jennifer Greene

Yaling Zhang Sales Manager | [email protected] | (123) 456-7890 | Birmingham, AL 12345 | LinkedIn

Lori Taylor Senior Hiring Manager Wyndham (987) 654-3210 loritaylor@wyndamhotels&resorts.com

Dear Ms. Taylor:

I’m interested in applying for the sales manager position with Wyndham Hotels & Resorts. With over 12 years of sales experience, I’ve successfully developed new account-based sales and marketing strategies for a premiere hotel with over 400 rooms. This resulted in over $2 million in new business over three years. My knowledge of the hospitality industry will allow me to excel in this role.

Wyndham Hotel & Resorts’ reputation as a top-five luxury hotel brand is what draws me to apply for this position. As a sales manager with Hotel Indigo, I drove a large-scale rebranding initiative to revitalize the brand’s image and drive new bookings by over 20%. I can create value for your team based on my previous successes:

• Developed and implemented a new account-based sales and marketing strategy for a premiere hotel with over 400 rooms. This resulted in over $2 million in new business over three years
• Oversaw a team of more than 30 hotel representatives, delivered training on guest relations and upselling techniques, and improved sales revenue for add-on services by 25%
• Coordinated with marketing teams and executive leadership to support a large-scale rebranding initiative, contributing to a 20% increase in bookings in 2022

I would like to schedule an interview to discuss how my sales experience in hospitality can drive positive business outcomes for your organization. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Yaling Zhang

To write a great sales manager cover letter that stands out in today’s competitive job market , you need the right pitch. Focusing on your previous success using metrics, monetary figures, and data is essential, but it’s also important to note the nuances of your sales background. What truly makes you unique as a manager or sales strategist? How can you leverage your expertise to generate results for the company you’re targeting? By answering these questions, you’ll have everything you need to build a winning sales manager cover letter.

1. Contact information and salutation

List all essential contact information at the top of your sales manager cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” Avoid using salutations such as “To Whom It May Concern,” as these types of greetings are less personal and widely considered outdated.

2. Introduction

Grab the attention of potential employers with a powerful introduction at the top of your sales manager cover letter. Emphasize your years of experience in sales and anchor your opening paragraph with a stunning achievement backed by a strong metric or monetary figure. This will draw the hiring manager in and entice them to explore your sales background more thoroughly.

Notice how in the example below, the applicant explores the innovative strategies they’ve employed throughout their sales career. Technology is a highly competitive market and often difficult to penetrate. This context makes the 30% increase in revenue even more impressive and adds a dynamic element to their sales manager cover letter.

I’m interested in applying for the sales manager role with Excelsior Technologies. During my time with Armin IT Solutions, I implemented new sales strategies to expand market penetration and facilitate revenue growth across two territories, resulting in a 30% increase in sales revenue for 2023. My expertise as a sales leader within the technology industry would be an asset to your team in this position.

3. Body paragraphs

Continue to describe your most compelling career achievements and qualifications in the body paragraphs of your sales manager cover letter. Start by mentioning something specific about the company’s reputation, products, or culture and why you’re interested in joining their team. Focus on your ability to manage sales teams, develop new strategies, and drive revenue growth.

In the example below, the candidate provides an impactful overview of their sales career. In addition to featuring powerful numbers and strong leadership capabilities, they also draw attention to their expertise in marketing. A brand’s image is inextricably linked to sales, which is why this rebranding initiative is such an important part of their story to highlight. By exploring the nuances of your professional experience, you can greatly enhance the impact of your sales manager cover letter.

Wyndham Hotel & Resorts’ reputation as a top-five luxury hotel brand draws me to apply for this position. As a sales manager with Hotel Indigo, I drove a large-scale rebranding initiative to revitalize the brand’s image and drive new bookings by over 20%. I can create value for your team based on my previous successes:

• Developed and implemented a new account-based sales and marketing strategy for a premiere hotel with over 400 rooms, resulting in over $2 million in new business over three years

4. Sales manager skills and qualifications

Hiring managers aren’t interested in reading through a long list of skills on your sales manager cover letter. They want to see how you’ve successfully applied these skill sets to generate revenue throughout your career. As you build your content, carefully integrate keywords from the job description into your paragraphs. Below are various key skills to consider adding to your sales manager cover letter:

5. Closing section

Close out your pitch with a call to action (CTA) in the final paragraph of your sales manager cover letter. Reinforce how your expertise in people management and sales strategy can create value for potential employers. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Sales Manager Cover Letter Tips

1. quantify your sales experience.

Incorporating hard numbers, metrics, and monetary figures is essential for any sales-related cover letter. Quantifying your achievements sends a clear message to potential employers that you have a proven track record of success as a sales professional. That said, it’s important to be tactical in terms of how you feature numbers and data. For example, at a larger company, you might emphasize revenue growth using a monetary figure. If you have experience in a smaller organization where the figure might not look as impressive, it might be better to focus on quota attainment instead.

2. Feature your leadership and people management skills

As a sales manager, you’ll often be tasked with managing, leading, and developing personnel. Hiring managers want to see you can communicate effectively with sales staff, cross-functional teams, and client stakeholders. In the example below, the candidate displays these different facets of their leadership background using tangible achievements from their career:

• Managed a team of more than 15 sales representatives and account executives, provided support during high-level consultations, and identified opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 and an average close rate of 35%

3. Highlight your industry knowledge

Having a comprehensive understanding of both the product and market is essential for driving sales conversions. A broad industry knowledge allows you to make a much stronger case for why customers should adopt your products or services. In the example below, the candidate demonstrates a strong background in hospitality. This may differentiate them from other applicants when pursuing sales manager roles in this industry:

I’m interested in applying for the sales manager position with Wyndham Hotels & Resorts. With over 12 years of sales experience, I’ve successfully developed new account-based sales and marketing strategies for a premiere hotel with more than 400 rooms. This resulted in over $2 million in new business over three years. My knowledge of the hospitality industry will allow me to excel in this role.

Sales Manager Cover Letter FAQs

Why should i include a sales manager cover letter -.

Although a cover letter won’t be required for every job you apply for, submitting one can help bolster the strength of your application. Crafting a custom cover letter for each company speaks to both your professionalism and genuine enthusiasm for the opportunity. This small personal touch is sometimes all it takes to make a lasting impression on the hiring manager.

How do I make my cover letter stand out? -

To grab the attention of potential employers with your cover letter, emphasize your unique sales approach coupled with powerful metrics and strong numbers. Highlight your ability to interface effectively with clients, communicate value propositions, and enhance the performance of sales teams. Demonstrate the value you can bring to their organizations.

How long should my cover letter be? -

It’s generally advised to keep your cover letter concise and focused, limited to no more than three or four paragraphs. This ensures the hiring manager’s attention is fixed on your most notable contributions and achievements from your sales career. If you include too much information and vague details, the reader may become disinterested before they’ve engaged with your content.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Regional Sales Manager Cover Letter Examples and Templates

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Sales Manager Cover Letter Example

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Start your Sales Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or relevant experience. Make sure to express your interest in the position and the company. For example, "Dear [Hiring Manager's Name], As a seasoned sales manager with over 10 years of experience driving successful sales teams, I am excited to apply for the Sales Manager position at [Company's Name]. I have always admired your company's innovative approach to sales and believe that my skills and experience make me a strong candidate for this role." This approach is direct, professional, and shows that you've done your research about the company.

The best way for Sales Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting the reader to take the next step. For example, "I am confident that my proven sales strategies and team leadership skills would greatly benefit your company. I am excited about the possibility of bringing my unique experience to your team and would welcome the opportunity to further discuss how I can contribute to your sales goals. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further." This ending is assertive, shows eagerness, and prompts the reader to move forward with the hiring process. It's important to maintain a professional tone, but also to convey genuine interest and excitement about the potential job opportunity.

Sales Managers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the cover letter. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting or how you heard about the position. 4. Relevant Experience: Highlight your most relevant sales management experiences. Discuss specific roles you've held, projects you've led, and sales targets you've achieved. Use quantifiable achievements to demonstrate your success in previous roles. 5. Skills: Highlight your key skills that are relevant to the job description. These might include leadership, strategic planning, team management, negotiation, budgeting, and of course, sales proficiency. 6. Knowledge about the Company: Show that you've done your homework about the company. Mention what you admire about the company and how you see yourself contributing to its mission and goals. 7. Closing: In the closing paragraph, express your enthusiasm for the role and the opportunity to discuss your qualifications further in an interview. Thank the hiring manager for considering your application. 8. Signature: End the letter with a professional closing like "Sincerely" or "Best regards," followed by your name and signature. Remember, a cover letter should complement, not duplicate, your resume. It's your chance to tell a story about your experiences and skills, and to show your passion for the role and the company. Tailor each cover letter to the specific job and company to show that you're genuinely interested and have taken the time to apply thoughtfully.

Related Cover Letters for Sales Manager

Related resumes for sales manager, try our ai cover letter generator.

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

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Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

• Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
• Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
• Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
• Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

• Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
• Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
• Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
• Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
• Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

• Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
• Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
• Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
• Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
• Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

• Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
• Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
• Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
• Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
• Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

• [List your key responsibilities and accomplishments for each role.]
• [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

• [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

• Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
• Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
• Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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7 Sales Cover Letter Examples & Writing Guide for 2024

• Sales Manager Cover Letter
• Sales Cover Letters by Experience
• Sales Cover Letters by Role
• Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. 

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your  sales resume  when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your  top job skills  at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your sales manager cover letter!

(123) 456-7890 9360 Imaginary Blvd. New York, NY 10001

February 1, 2023

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Dear Mr. Durfey,

As an avid participant in both on-road and off-road hobby biking, I spend my weekends caught up in the thrill of challenging my physical and mental limits when I’m not busy attending to client needs during my day job in sales. While ensuring customer satisfaction drives my career, I have a special place in my heart for sports equipment as experience has shown me that the equipment used really makes the sport. That’s why I’m excited to join Trek Bikes as your next sales manager.

My sporting goods sales management role with Decathlon provided valuable experience bridging the gap between customers and their favored sport, allowing me to equip them with gear to perform their best. My sales team and I successfully developed promotional strategies such as a patronage reward system and a social media discount code campaign that yielded a positive return of 7% in my last year with them. We also maintained customer satisfaction at a consistent rate of 73%, with a CSAT response rate of 49%.

One of my leading roles at Decathlon involved training and evaluating sales employees. While we received plenty of education and support material, I knew that effective management also involved working directly with each employee to empower their sales process better. Using this one-to-one coaching approach, my sales team surpassed expected sales metrics such as customer engagement and sales volume by 5% year over year.

With my sports and sales history and experience in employee management, I believe I can help Trek Bikes in its mission to change the world. I look forward to discussing how my skills and qualifications can help contribute to your organization’s vision of a better future.

Best regards,

Natalie Walton

Enclosures: Resume Application

Why this cover letter works

• Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
• Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

November 20, 2023

Joseph Young Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Young:

The intersection of outdoor active lifestyles and strategic salesmanship provides an exciting, vibrant landscape. In the heart of this, Columbia Sportswear stands as an unyielding bastion, dressing millions of outdoor enthusiasts worldwide. Fueled by my passion for sales and operational efficiency, I’m eager to contribute my expertise as a sales assistant at Columbia Sportswear.

Most recently, I served as a sales specialist at REI, where I honed my skills in tracking and optimizing sales data using Microsoft Excel. I developed models to forecast sales with an accuracy of about 94%. Subsequently, I implemented targeted marketing and sales strategies that increased revenue by 13% while reducing holding costs.

Prior to REI, I worked as a sales support specialist at Patagonia, also based in Portland. There, I developed proficiency in email marketing platforms such as Mailchimp and Constant Contact, directing campaigns that significantly enhanced customer engagement and fostered an 18% rise in conversions. My ability to connect with customers and understand their preferences contributed considerably to this success.

I began my professional journey as a data entry clerk at The North Face. Here, I dove into database querying, thus refining data extraction for marketing and sales purposes. Through carefully designed SQL queries, we witnessed a time-efficiency increase of about 28%, easing the workload for key decision-makers.

Pairing my enthusiasm for outdoor activities with a career in Columbia Sportswear is an exciting prospect. I’m confident that my combination of data-driven decision-making, effective communication, and customer-centric approach will significantly benefit the sales team. Thank you for considering my application. I’m thrilled about working with the Columbia Sportswear team and I’m available at your earliest convenience for an interview.

• For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Copy this text for your pharmaceutical sales cover letter!

123 Fictional Avenue Las Vegas, NV 89101 (123) 456-7890

Sofia Allen Abbott Laboratories 123 Fictional Lane Las Vegas, NV 89101

Dear Ms. Allen:

In an era where innovative healthcare solutions intertwine with the fast-paced world of sales, it is thrilling to be part of an industry that continually rises to deliver life-changing products. Serving customers while benefiting humanity is my calling and driving force. Nothing could answer my drive more than operating as a medical sales specialist at Abbott Laboratories, a global leader in health technology. With mounting enthusiasm, I look forward to applying my relevant proficiencies within the intricacies of this role.

As a senior medical sales representative for Medtronic, I focused on delivering engaging product demonstrations, leading to a 29% increase in annual product adoption rates. My in-depth knowledge of medical equipment and the ability to communicate complex information helped secure a 33% growth in the local client base within 18 months.

With an extensive background in inventory management, I leveraged advanced tools such as Clear Spider and Fishbowl Inventory as a sales specialist at Rotech. My efficient management of stock levels, procurement, and demand forecasting fostered a 14% reduction in carrying costs and an improvement in overall customer satisfaction.

I have also honed my skills in sales territory mapping and have increased sales by 17% at Capsule. Utilizing BatchGeo and eSpatial, I effectively segmented, prioritized, and engaged with prospective clients and territories, resulting in increased revenue and expanded market presence.

I’m genuinely excited about the prospect of representing Abbott Laboratories as a medical sales specialist, with a drive to exemplify the company’s commitment to innovation and excellence while improving patients’ lives. I look forward to discussing how my skills align with your goals and can help develop a meaningful relationship with your esteemed clientele. Thank you.

Priya Mehta

• Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Copy this text for your digital sales representative cover letter!

(123) 456-7890 7890 Fictional St. New York, NY 10001

Darlene Mendoza, Corporate Sr. Human Resources Manager ProSites Headquarters 38977 Sky Canyon Drive, 2nd Floor Murrieta, CA 92563

Dear Ms. Mendoza,

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

I was also fortunate to receive support from a stellar sales team while at Adobe, where my colleagues and I achieved a 71% sales win rate in my last year. We did so through iterative analysis of our sales performance, where we evaluated each part of the sales process in search of opportunities where we could implement steps that would result in compounding positive growth.

My passion for equipping clients with what they need to excel propels me to seek opportunities to serve them better; I am confident this enthusiasm will help me perform at my best as ProSites’ next digital sales representative. I look forward to discussing this further with you. Thank you for your kind consideration.

Charmaine Lee

Enclosures: Resume Application Google Digital Marketing Certification

• You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
• Company websites and  sales representative job descriptions  are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Copy this text for your sales consultant cover letter!

(123) 456-7890 8520 Unreal Avenue New York, NY 10001

Gareth Lloyd, Human Resources Executive Director Morgan Stanley & Co. LLC 1585 Broadway Avenue New York, NY 10036

Dear Mr. Lloyd:

Morgan Stanley’s reputation as one of the top investment management firms in the world precedes it, and I am excited to join its prestigious ranks as an internal sales consultant. My background in investment banking, FINRA Series 7 certification, and status as a CFA charter holder equip me with an intimate understanding of investment management solutions, so I can bridge the gap between clients and what they need to make sound financial decisions.

While at Citibank, I found fulfillment in meeting and exceeding client expectations by equipping myself with the knowledge I would require to effectively tailor my sales approach to their needs. As such, I received the top salesperson award for 2 of the 3 years I spent with the investment sales team.

My sales team and I also successfully streamlined our time spent selling by 7% by measuring and evaluating customer interactions. Our method involved analyzing customer surveys and support tickets to identify areas where we could improve. Correcting these areas in our sales approach and product design allowed us to surpass our target sales quota by 8% in my final year.

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

Samantha Kim

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

• Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table. 
• It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Copy this text for your medical sales cover letter!

123 Fictional Avenue Cincinnati, OH 45202 (123) 456-7890

February 15, 2024

Alexander Harris Procter & Gamble 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

My career path, fueled by a passion for biotechnology and a fascination with the transformative power of bioinformatics, uniquely positions me for this role. Procter & Gamble’s work in the biotech sphere has always been a source of inspiration for me, and the prospect of contributing to such a team is incredibly exciting.

In my previous role as a quality control analyst at Smithfield BioScience, I successfully implemented a new bioinformatics protocol that led to a 27% cut down in product recalls – maintaining the company’s high-quality standards. Additionally, I was a part of a team dedicated to streamlining our biocompatibility assessment process, shrinking costs by $14,682.

My role at Kurome Therapeutics included leveraging my bioinformatics skills to inform our sales strategies. By analyzing market trends and customer data, I helped tailor our sales approach, contributing to a 7.4% rise in sales revenue. This data-driven strategy was instrumental to discover new market opportunities and optimize our product portfolio for diverse client needs.

My experience extends to leading a small team in the quality assurance department at Endpoint Clinical. Here, I oversaw a project that improved product reliability by 39%, as evidenced by rigorous testing and customer feedback. My team’s dedication and my leadership in this project were crucial in elevating our department’s performance, directly impacting customer satisfaction and repeat business.

I am eager to bring my blend of technical acumen, sales prowess, and a proven track record of driving growth to Procter & Gamble. I believe that I am ready to make a meaningful impact on your sales team.

Sophia Silva

Enclosures: Resume Application 2 letters of recommendation Transcript of records

• Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Copy this text for your car sales cover letter!

123 Fictional Avenue Orlando, FL 32802 (123) 456-7890

Scarlett Wright Classic Honda 123 Fictional Lane Orlando, FL 32802

Dear Ms. Wright:

With a profound interest in automotive innovation and a commitment to sustainable practices, I have dedicated my career to becoming an expert in this field. This journey has not only been a professional pursuit but also a personal passion, as I am deeply invested in building a more environmentally conscious automotive industry.

During my tenure at AutoNation Acura North Orlando, I administered a unique campaign to promote fuel-efficient models, which led to a 34% growth in sales of hybrid and electric vehicles within a year. My strategy was rooted in extensive customer education about the long-term financial and environmental benefits of these models.

At Orlando INFINITI, my role transcended traditional sales. The initiative was all about educating customers on the environmental impact of their vehicle choices, emphasizing the importance of emissions reduction. This campaign, coupled with my in-depth knowledge of fuel efficiency, gained a notable 23% uplift in sales of eco-friendly models.

Additionally, my expertise extends to trade-in evaluations, where I developed a transparent assessment process at Greenway Ford. This process was appreciated by customers for its fairness and clarity, leading to a 19% surge in trade-in transactions.

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team and to further discuss how I can support Classic Honda’s goals. Please reach me by email or in person whenever it is convenient.

Aiden Mitchell

• Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Outsell Your Competition with Your Sales Cover Letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package. 

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression. 

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The  format of your resume  works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job. 

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned. 

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details. 

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application. 

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company. 

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements. 

How to start a sales cover letter

Your contact info:  If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

• Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date:  Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

• Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address:  In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources  Trek Bikes 801 West Madison Street Waterloo, WI 53594

• Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting:  First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working. 

• Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body:  Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

• Formatting:  The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading. 

Opening paragraph:  Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like: 

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field. 

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try: 

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.  

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3:  The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible. 

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application. 

Closing paragraph:  You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad: 

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration. 

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

How to end a sales cover letter

Signature:  This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name. 

• Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink. 

Enclosure(s):  The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description. 

• Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect. 

Snag Your Next Sales Role with a Selling Resume 

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to  check your resume  or use a  free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and  resume tips  will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

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Sales Manager cover letter example

What is the number one message for a sales manager?

How you target your message is at the core of a sales manager’s craft. A sales manager cover letter enables you to do exactly that when pursuing the perfect job, unconstrained by your resume’s limitations.

Here’s the thing: All sales managers recognize an empty sales pitch when they hear one. When you are selling your ability to sell to others, it is not enough to list your achievements. What counts is the difference you make to the sales process — something that's hard to convey in the rigid structure of a resume. 

A job-winning sales manager cover letter goes beyond the circumstantial factors of selling success. After all, anyone can sell an amazing product in economic boom times. It details just how you improve sales outcomes and delight customers over and above what the competition can manage. This is not about selling ice to Eskimos. Eskimos don’t need ice. An effective salesperson who is going to attract repeat customers must chat to each tribe of Eskimos and understand their needs to see if there is a fit.

The most successful cover letters tell the sales manager's story in such a way that it dovetails perfectly with the target job requirements. Their experience might not be a perfect fit, but the cover letter's free-form style allows for some creative interpretation. 

This writing guide, along with the corresponding sales manager cover letter example, and Resume.io’s other job search resources including free cover letter examples will help you write a cover letter to close the most important deal in your sales career. We’ll discuss:

• Core considerations for a sales manager cover letter — make the most of those two minutes when a future boss is reading your words
• The best format for structuring a cover letter
• Optimal impact of each cover letter part: header, greeting, introduction, body and conclusion
• Writing psychology — why someone is looking to hire you and how to benefit
• Common mistakes to avoid when writing your paralegal cover letter

Core considerations for a winning sales manager cover letter

First things first ... your sales manager cover letter is like any form of selling: The art of persuasion only comes into play after understanding.

In a world where we are limited by time and energy, any activity that wastes either commodity sucks the potential out of your day. It is bad enough to make poor choices for yourself, but when you end up wasting other people's time or energy, they won’t thank you. We’ve all been in that car showroom, politely listening to a salesperson when all we really want to do is have a quick browse and let our imaginations go a little wild.

Sales people must make sure all their customer interactions are worthwhile — for both parties. Your persuasive skills might be top-notch, but if you don't take the time to understand whether your customers have any interest in purchasing (at some point), you will be wasting both your time and theirs. 

Your sales cover letter must convey that listening to understand your customers' needs and wants is your top priority. But just saying so is not enough. Sales is about showing, not just telling. So as a powerful self-selling tool, your cover letter must include examples of your effectiveness in digging deep to understand exactly how to exceed a customer’s needs.

Don’t be afraid to sell yourself as hard as you can. Don’t be shy.

Expect any future boss to only spend a minute or two reading your cover letter, and even then, likely just skimming. So there is no place for subtlety or intrigue in your cover letter sales pitch. Make your “why” jump off the page. Be bold and ensure every sentence has a purpose. 

The purpose of your sales manager cover letter is to open the door to a more detailed personal conversation at the interview stage. You will be up against so many other candidates trying to catch the same employer's eye. 

Use the cover letter as a piece of selling dynamite to blow your competition out of the water. Or at least make sure the wording is strong enough to get yourself on that interview list.

Secondary purpose — the art of influence

Sales professionals are masters of the dark arts of influence. They have a way of leading you in the desired direction while seemingly walking by your side. They use empathy to disarm you and language to persuade you, at all times nudging you along the journey to purchase their product or service. It might not be today, and it might not even be next month, but their actions will make you more likely to buy at some point.

As a sales manager you know your craft and are deliberate about your intentions. Underpinning the subtle art of winning over customers is a significant degree of behavioral science. Your awareness of that needs to come across in your cover letter. It should at least hint at any cutting-edge sales training you've completed, or maybe mention some favorite industry-appropriate sales methodologies. Sales is not a passive process. If you come across as a curious “student of sales” on a journey of continuous improvement, potential employers will know they are taking on someone who will seek to find every possible way to make sales and retain customers.

Your cover letter text will be all the more impressive in giving sales-savvy readers a sense of your proven sales techniques. Be proud of your success stories and show confidence in your ability to replicate them for this prospective employer.

Every sales manager knows that the delivery of any sales pitch does not come in a monologue. There is often a back and forth that can last for weeks or even months before a successful sale. Just as their sales process is structured, so their sales application letter should follow a set format for maximum impact.

For additional inspiration, check out some of our related writing guides and cover letter examples in the sales category:

• Sales Executive cover letter sample
• Sales cover letter sample
• Sales Assistant cover letter sample
• Account Manager cover letter sample
• Sales Representative cover letter sample
• Sales Associate cover letter sample

Best format for a sales manager cover letter

Just as the sales process is structured, your sales manager cover letter should follow a set format for maximum impact. Each of the following components serves a purpose.

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

You'll find an overview and general advice in our overall guide to writing cover letters. Here, we'll explore each cover letter section in a sales context, step by step. Let's get started.

Dear Mr. Hunter,

When you are competing with your rivals to sell empty space on a container ship, the basic variables of service and cost mean that sales managers need to convince customers that working with them is worth paying for. I sell my colleagues rather than my containers.

Increasing the ocean freight customer base by an average of 25% over the past five years, running at 92% annual client retention and increasing annual profit growth per customer by 16% demonstrate that I understand the subtleties of selling freight forwarding. Delighting a freight customer is about far more than availability and pricing.

As Crano Freight is expanding its routes in the Far East, I hope that my B2B sales experience in the region may prove useful. I have networked here for the past decade, speaking at transport conferences, building relationships with 250+ importers and exporters and doubling market share from 4% to 8% over six years. As a student of the intricacies of the Chinese tender process, I understand how to influence effectively.

Crano encourages a winning mentality at work, and I would fit in well as I have:

• Exceeded annual sales quota by an average of 45% over the last six years.
• Managed 150+ Far Eastern clients — more than half of which could potentially move to Crano.
• Generated $2.3m revenue last fiscal quarter and been consistently top in global sales list.

Seeking to understand the precise requirements of each customer is the key to finding those critical negotiation levers and squeezing the potential out of every opportunity. I enjoy the role most when I am managing a fluid sales process rather than simply reacting to leads.

I was referred for the role by one of your current sales managers (David Lantink) and I hope for the opportunity of an interview to see why he loves working for you so much.

Best regards,

Sofia Turner

Cover letter header

Any purchase decision should be made as simple as possible. Just as the “buy” button is logically and conveniently located in an online store, so should your sales manager cover letter header contain the most important information — who you are and how you can be reached. This makes it easy for the reader to act immediately and get in touch with you at any moment during the recruiting process.

Don’t assume that it suffices to have your contact information only on your resume, or that recruiters can find you easily on social media if they are so inclined. It is expected that your cover letter should contain your name, email address and phone number, visible at a glance. After all, the goal is to pique the hiring manager's interest enough to invite you for an interview.

There's also a psychological reason for the header's importance. Basic cognitive science shows that people need a mental pause before digesting important information. The header section incorporates white space that will be swiftly scanned, but imperceptibly slowly enough for the reader's brains to anticipate something important is coming next. In fact, the average cover letter contains approximately 30% white space — further accentuating the importance of what has been written.

Finally, there is a technical reason for including your contact information in the header section. Many recruiters and employers use applicant tracking systems (ATS) software to scan resumes and cover letters. Properly formatting the header information on both documents means these important details will not fail to be captured.

The aim of the cover letter header: Make the "purchase" decision as easy as clicking a “buy” button, give the reader time to pause and allow the ATS to pick up the information it is looking for.

Cover letter greeting

Getting the greeting of your sales manager cover letter wrong calls into question your entire sales approach. As trivial as the salutation may seem, you do not want to jar the reader’s attention with a misstep.

If the job application instructions mention a specific person, that is who you should address by name. There would be nothing worse than for your cover letter greeting to be generic  when other candidates address theirs to a specific person. And if you are determined to greet the reader by name, do your research to ensure it is the correct addressee.

Also be careful in deciding whether to follow standard practice with the more formal “Dear Ms. X" or "Dear Mr. Y," as opposed to the informal “Hi” or "Hello" before their surname. If you aren't sure whether the corporate culture is casual enough, always err on the formal side. In the same vein, don't address recipients by their first name even if you've corresponded previously. First-name email greetings are fine if you know each other, but not in the formal context of a cover letter that may be read by other people.

If you cannot determine the cover letter recipient's name, or even the job title, the next-best option is to write “Dear Company Name team.” Anything friendlier than the impersonal “To whom it may concern” is preferable, so you sound like a human being seeking to connect with the reader.

The aim of the cover letter greeting: Setting the right communication tone should be familiar to a sales manager, as reflected in a cover letter that starts off on the correct note.

Cover letter introduction

The first sentence of your cover letter sets the tone for the employer's first impression. Just as the first salvo of sales patter should contain your core message, the opening of your cover letter should hint at why you are the best choice for the role.

Sales people have a lot on their plate, so if your cover letter introduction fails to grab their attention, why would they not simply stop reading and move on to someone else's application or something else altogether? There is no rule that anyone has to read your cover letter or resume. It is a choice that hinges on the content being relevant and interesting. 

A sales cover letter introduction must answer the recruiter's most important question: Do you put your employer’s bottom line at the heart of everything you do? Even with all the fancy sales pitches and organized planning, if you are not squeezing the potential out of every sales opportunity, losses are left on the table that your competitors will take advantage of. Be a winner — show that you are relentless in your pursuit of growth.

A sales manager needs to “manage” the sales process, not just react to leads coming into the business. Your cover letter introduction should touch on how you do that better than your competitors. Be different from them. Sound better by avoiding the standard lines.

The aim of the cover letter introduction: That you will make more money for your employer than anyone else should come across front and center at the top of your cover letter.

Cover letter body 

The body of a sales manager cover letter is where you justify why you should be hired.

This is no place for empty bluster and wishful thinking. Show that you understand your future employer's specific sales challenges. Offer real examples of your previous successes delivering value in similar circumstances. Selling is an immensely complex undertaking. Whether it's goods or services, you must prove that you understand the nuances of what your future employer is selling.

Secondly, it would be a strange oversight not to include some numbers and growth figures to illustrate your past accomplishments. All sales managers live and breathe their targets, so the omission of that information in your cover letter will seem suspicious. Percentage growth figures provide context to the sales numbers so the scale of your achievements is clear.

It is equally critical to mention your relationship-building skills. Sales managers spend much of their day communicating with customers and prospects, so a prospective employer must understand that you derive success from dealing with others. Cite deals that involved complicated relationships or relied on your negotiation and influencing skills to hit sales goals. 

The aim of the cover letter body: Demonstrate understanding of what awaits you; be loud and proud about the sales numbers and growth you have achieved and don’t overlook your magnetic people skills.

Cover letter conclusion and signature

The conclusion of your sales manager cover letter is where you end with a strong final impression. If you have covered the bases of being a great salesperson who is a perfect fit for this job, maybe leave prospective employers feeling passionate about their product or service. 

Conveying this affinity for the product or service will be vital during the job interview you aim to get. Your cover letter conclusion should leave no doubt about your motivation to sell it.

Finish with a call to action. Make it clear to hiring managers that you are mustard keen to attend an interview. Let them feel that theirs is the only company you wish to join. Make them feel special.

The aim of the cover letter conclusion: Allow your passion for this sales role to come through by expressing that you love and believe in the product or service you will be selling.

Writing psychology – reach out to the employer's "inner buyer"

It is not often that sales professionals are in the position of “buying” something themselves, so when they are looking to take on a new sales team member, the roles are reversed. They will be looking for the sales qualities that they value in themselves. 

This varies depending on the industry and product or service, but there are a number of evergreen sales “buttons” that your sales manager cover letter should seek to press:

• Prioritizing winners: Every sales person has countless potential “prospects” at any one time, so deciding where to place your efforts is critical to success. Your sales cover letter should show that you have carefully considered the role and are confident that there are few better roles for you out there.
• Sales techniques: While sales is both an art and a science, it is easier to talk about the process side of the job. Discuss the approaches you have used previously, list any training that you have undertaken and show that you are at the cutting edge of a profession that has been transformed by technology and social media.
• Mental agility: Sales is such a rollercoaster of emotion that you have to be able to cope with a large range of emotions on a daily basis. Every sales director has seen people who have crumbled under the weight of expectation. While no one is mentally invincible, you need to show that you are able to cope with the pressures.

Common mistakes in a sales manager cover letter

Sales professionals are well-versed in taking care in their written communication, but it's still worth pointing out that their cover letters will therefore be analyzed with a fine-toothed comb. Any missteps and errors will be harshly judged. The following reminders may seem obvious, but are you really sure that you have avoided these pitfalls?

• You won’t transform their sales team. It is a schoolboy sales error to promise the world and deliver something significantly less impressive. Make sure that you temper the positivity in your sales letter with the reality of the challenge that awaits. You will hopefully make an incremental improvement to their sales team, but you alone likely won’t bring about a revolution in how their product or service fares in the market.
• Keep it professional. While you are naturally proficient at quickly building relationships when you meet someone, this is far less easy to achieve in a written medium. The tone of your cover letter should be warm, but not over-friendly. How would you talk to a potential customer that you are meeting for the first time?
• Tell the truth about your past. It might seem very tempting to embellish aspects of your past experience. This employer will never know that you didn’t lead a certain project or contributed little towards the eventual sale. Wrong. It is common to check references, and if your deception is uncovered at a later date it puts your employment at risk.

Key takeaways for a sales manager cover letter

• Show that you seek to understand before you seek to persuade.
• Don’t be shy to sell your abilities and be open about how you go about your selling.
• Your future employers are now the buyers. Make sure that you give them reasons to do so.
• Share your passion for their product or service. Share why you want to work for this employer.
• Mental strength is key for any sales professional. Don’t avoid the thorny subject.
• Find your next sales role by using our templates and builder tool today.

Free professionally designed templates

Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror. 

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover: 

• What Makes a Great Sales Cover Letter Example
• 5 Steps to Writing the Best Sales Cover Letter
• 3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own . 

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

• Full Name. Your whole name should sit at the top of the document.
• Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
• Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
• Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
• Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
• Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

• Company Name. Put down the company you're looking to join.
• Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
• Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
• Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
• Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
• Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

• Dear Mr. Johnson,  
• Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

• Dear Sales Department,
• Dear Sales Hiring Team,
• Dear HR Recruitment Team,
• Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role. 

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate. 

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article. 

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

• Kind regards,
• Respectfully,
• Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters. 

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with: 

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional. 

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page. 

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle? 

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T. 

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job. 

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume. 

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it. 

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links. 

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager? 

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

• Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
• Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
• The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
• Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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Sales Manager Cover Letter Examples (Template & 20+ Tips)

Create a standout sales manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking for a sales manager position? Writing a compelling cover letter is an essential part of the job application process. This guide will provide you with the tools and resources you need to create an effective cover letter that will help you stand out from the competition.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Sales Manager Cover Letter Sample

Dear [Hiring Manager],

I am writing to express my interest in the Sales Manager position at [Company], as advertised on [website]. I believe that my combination of sales experience, communication skills, and dedication to customer service make me an ideal candidate for this role.

I have over 10 years of experience in sales and customer service, including 3 years as a Sales Manager. In my current role, I am responsible for leading the sales team to meet and exceed sales goals. I have implemented a number of strategies to increase sales and customer satisfaction, including developing a customer loyalty program, creating incentive programs, and expanding our product offerings. I am also experienced in using a variety of sales tools and techniques such as CRM systems, data analysis, and market research.

In addition to my sales experience, I have excellent communication and interpersonal skills. I am able to build relationships with both customers and colleagues, and I am able to motivate and train my team to reach their goals. I also have a strong attention to detail, which allows me to identify potential opportunities and resolve customer issues quickly and efficiently.

I am confident that I can make a positive contribution to [Company]. I am excited about the prospect of joining your team and helping to grow your business. I am available for an interview at your convenience and I look forward to hearing from you.

Why Do you Need a Sales Manager Cover Letter?

A Sales Manager cover letter is an essential part of any job application for this position. It offers an opportunity to showcase your skills and experience, and demonstrate your enthusiasm and suitability for the role. Here are some of the key reasons why you need a Sales Manager cover letter:

• It allows you to present yourself in a professional and persuasive manner.
• It allows you to highlight specific qualifications, experience, and skills that are particularly relevant to the role.
• It allows you to articulate why you are the best fit for the role.
• It allows you to demonstrate your enthusiasm for the position.
• It offers an opportunity to make a good first impression on the hiring manager.

A Few Important Rules To Keep In Mind

• Address the letter to the specific person who will be reading it.
• Start with a strong introduction that sets the tone for the letter.
• Outline your experience and accomplishments as a sales manager.
• Highlight your skills and abilities that make you a great fit for the role.
• Explain why you are passionate about the job and the industry.
• Mention any awards, certifications, or other qualifications that make you stand out.
• Close the letter with a call to action.
• Proofread the letter for any errors or typos.

What's The Best Structure For Sales Manager Cover Letters?

After creating an impressive Sales Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As a highly accomplished and experienced Sales Manager, I understand the importance of customer service and relationships in building a successful sales team. I am confident that I possess the necessary skills and qualifications to excel in this position.

Throughout my career, I have consistently exceeded sales goals and objectives, and I have always been a team player. I have an extensive background in sales and marketing, including developing successful sales strategies, negotiating contracts, and managing teams of sales professionals. I have also developed and implemented successful customer service initiatives that have led to increased customer satisfaction and higher sales figures.

My success in developing and leading sales teams is based on my ability to motivate and inspire. I have demonstrated success in building relationships with customers and providing exceptional customer service. I have also managed large budgets and can effectively manage expenses to maximize profits.

In addition, I bring to this role strong organizational and problem-solving skills, as well as the ability to communicate effectively with people of all levels. I am comfortable working in a fast-paced and ever-changing environment.

I am confident that I can be a valuable asset to your organization. I am eager to discuss the position in more detail and look forward to hearing from you.

• Strong sales and marketing experience
• Excellent customer service skills
• Strong organizational and problem-solving skills
• Ability to manage large budgets and expenses
• Excellent communication and interpersonal skills
• Ability to motivate and inspire teams
• Ability to work in a fast-paced and ever-changing environment

Thank you for your time and consideration. I look forward to hearing from you soon.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not customizing the cover letter to the role or company
• Using a generic template for your cover letter
• Not mentioning any of the job requirements
• Using an overly informal tone
• Not proofreading your cover letter for mistakes
• Not addressing the letter to a specific individual or department
• Including irrelevant information
• Making it too long or too short
• Using clichés or overly generic praise
• Failing to explain how your skills and experience will benefit the company

Key Takeaways For a Sales Manager Cover Letter

• Highlight your experience with relationship building, customer service, and sales.
• Demonstrate your ability to lead, motivate, and inspire teams.
• Showcase your knowledge of sales strategies and techniques.
• Discuss your ability to use data to inform your decisions and optimize performance.
• Emphasize your commitment to customer satisfaction and success.
• Mention your track record of meeting and exceeding sales targets.
• Detail your success in developing and managing successful sales teams.
• Demonstrate your knowledge of the company and their products.
• Highlight your exceptional communication, negotiation, and problem-solving skills.
• Explain how your experience and qualifications make you the ideal sales manager candidate.

• • Spearheaded a strategic business unit targeting mid-market clients, onboarding 20+ new accounts in the first quarter.
• • Negotiated and closed deals with an average contract value of $50k+, contributing to an annual revenue increase of 15%.
• • Led the expansion into two new industry verticals, which resulted in a 10% growth of the customer base within six months.
• • Developed and executed a comprehensive sales training program, enhancing the team's closing rate by 25%.
• • Collaborated with product managers to relay customer feedback, guiding the evolution of payment technology services.
• • Implemented a CRM system overhaul that boosted sales productivity and forecasting accuracy by 30%.
• • Managed and grew a portfolio of 50+ corporate accounts, ensuring a 95% customer retention rate.
• • Launched a targeted sales initiative, acquiring 15 high-value clients within the first year.
• • Surpassed sales targets by 20% in 2018 through effective pipeline management and upselling strategies.
• • Collaborated with marketing to create engaging B2B sales campaigns that generated a 40% increase in qualified leads.
• • Streamlined sales process with a new proposal template, reducing time to close by an average of 15 days.
• • Identified and pursued new business opportunities, achieving a conversion rate of 30% from lead to secured client.
• • Generated $1M in new sales within the first 18 months by effectively networking and building client relationships.
• • Collaborated with cross-functional teams to deliver client-specific presentations that addressed key pain points.
• • Drove market research initiatives to better understand industry trends, which guided outreach strategies.

10 B2B Sales Resume Examples & Guide for 2024

B2B Sales focuses on building relationships and driving revenue through the sale of products or services between businesses. Highlight your experience in lead generation, client relationship management, and closing deals on your resume. Consider adding negotiation, strategic thinking, and communication abilities to demonstrate your expertise. Mention specific achievements, such as sales growth percentages or successful project completions, to illustrate your contributions effectively.

All resume examples in this guide

Single Column

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

One specific resume challenge faced by B2B sales professionals is effectively showcasing your ability to nurture long-term client relationships and negotiate complex deals. Our comprehensive guide provides you with tailored tips and examples on how to articulate these intricate skills, ensuring your resume stands out to potential employers.

• Find different b2b sales resume examples to serve as inspiration to your professional presentation.
• How to use the summary or objective to highlight your career achievements.
• How to create the experience section to tell your story.
• Must have certificates and what to include in the education section of your resume.

If the b2b sales resume isn't the right one for you, take a look at other related guides we have:

• Customer Support Manager Resume Example
• Sales Lead Resume Example
• Starbucks Store Manager Resume Example
• Sales Officer Resume Example
• Sales And Marketing Executive Resume Example
• Sales Support Specialist Resume Example
• Commercial Manager Resume Example
• Sales Recruiter Resume Example
• Business Analyst Retail Resume Example
• Sales Administrator Resume Example

The importance of format and layout in your b2b sales resume

Achieve this balance by:

• Listing your experience, beginning with the most recent and relevant , in reverse chronological order;
• Ensuring your header contains essential information, such as contact details , a headline, and a portfolio link. Include a professional photo in the b2b sales resume header if you have one;
• Including only the most important and relevant resume sections to showcase your expertise and stand out from other candidates;
• Editing your b2b sales resume to be no longer than two pages if you have extensive relevant experience. Use your limited resume space judiciously.

Also, remember that your b2b sales resume might initially be scanned by an Applicant Tracker System (ATS).

When it comes to ATS:

• Opt for simple and legible fonts like Raleway, Rubik, Lato, etc., making your experience easy for the ATS to scan;
• Use serif and sans-serif fonts, both of which are ATS-friendly;
• Avoid overused options like Arial and Times New Roman, which, while suitable, may lack personality.

Contrary to a common myth, our recent study shows that the ATS can effectively process both one-column and two-column resumes. Learn more about this in the ATS myths guide .

Finally, when submitting your b2b sales resume, always export it as a PDF to ensure all information remains intact, making the document easier to print, read, and scan.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

If you failed to obtain one of the certificates, as listed in the requirements, but decide to include it on your resume, make sure to include a note somewhere that you have the "relevant training, but are planning to re-take the exams". Support this statement with the actual date you're planning to be re-examined. Always be honest on your resume.

The key to your b2b sales job-winning resume - present your expertise with these sections:

• A header to make your resume more scannable
• Snapshot of who you are as a professional with your resume soft skills, achievements, and summary or objective
• Job advert keywords in the skills section of your resume
• Resume experience quantifying your past job successes with metrics
• A relevant education, certification, and technical sills section to provide background to your technological/software capabilities

What recruiters want to see on your resume:

• Proven sales track record with quantifiable achievements such as meeting or exceeding sales targets
• Experience in long sales cycles and negotiation skills tailored to B2B transactions
• Strong understanding of the industry and market dynamics relevant to the products or services being sold
• Excellent relationship-building and account management abilities to maintain long-term business partnerships
• Demonstrable experience in using CRM systems and sales software tools to manage and track sales efforts

What to include in the experience section of your b2b sales resume

The resume experience section is perhaps the most important element in your application as it needs to showcase how your current profile matches the job.

While it may take some time to perfect your b2b sales experience section, here are five tips to keep in mind when writing yours:

• Assess the advert to make a list of key requirements and look back on how each of your past jobs answers those;
• Don't just showcase you know a particular skill, instead, you need proof in the form of tangible results (e.g. numbers, percent, etc.);
• It's perfectly fine to leave off experience items that don't bring anything extra to your skill set or application;
• Recruiters want to understand what the particular value is of working with you, so instead of solely featuring technologies, think about including at least one bullet that's focused on your soft skills;
• Take care with wording each bullet to demonstrate what you've achieved, using a particular skill, and an action verb.

The below b2b sales resume examples can help guide you to curate your professional experience, following industry-leading tips and advice.

• Developed and executed strategic plans to achieve sales targets and expand customer base among SMEs, leading to a 25% annual growth in client acquisitions.
• Managed negotiations of sales contracts for technological solutions, improving average deal size by 18% over the 2-year period.
• Fostered client relationships, resulting in a 40% increase in repeat business and securing a 95% client satisfaction rate as indicated in annual surveys.
• Identified and penetrated new market segments in the manufacturing sector, contributing to a 20% boost in sales volume.
• Led a cross-functional team in the successful launch of a CRM platform tailored for B2B sales, which captured a 15% market share within the first year.
• Implemented a sales forecasting model that increased accuracy by 30%, enabling better inventory management and reducing overhead by 10%.
• Championed a SaaS solution to Fortune 500 companies, with a successful conversion rate leading to a $1.2M increase in annual recurring revenue.
• Conducted comprehensive market analysis to tailor pitches for industry-specific needs, enhancing proposal acceptance rates by 25%.
• Implemented a referral program that incentivized existing customers, generating an additional 35 qualified leads per quarter.
• Independently managed a sales pipeline that consistently outperformed targets by 20%, securing an average of $500K in monthly contracts.
• Coordinated with marketing to develop targeted content for B2B clients, resulting in a 50% improvement in lead conversion rates.
• Spearheaded the transition to a digital sales platform, contributing to a streamlined sales process that cut lead times by an average of 15%.
• Led a sales team to consistently exceed quota by an average of 30% quarterly through effective training and performance incentives.
• Negotiated and closed complex contracts with key accounts that contributed to a 40% increase in market share within the enterprise software sector.
• Pioneered a consultative sales approach tailored for B2B clients that enhanced customer engagement and sped up the sales cycle by 22%.
• Grew the customer base by targeting and converting high-value accounts in the healthcare industry, resulting in a 45% enhancement of annual sales figures.
• Streamlined sales and CRM processes by integrating cutting-edge technology, leading to operational efficiency and a 25% reduction in sales cycle duration.
• Directed the B2B department's participation in regional trade shows that increased brand visibility and generated over 200 viable leads annually.
• Drove multinational sales initiatives that penetrated new markets in Asia-Pacific and Europe, expanding the company's global footprint by 20%.
• Collaborated with product development teams to inform the design of user-centric software solutions, bolstering customer retention by 35%.
• Championed a data-driven sales approach, which leveraged analytics to optimize marketing campaigns and elevate lead generation by 40%.
• Cultivated a deep understanding of client business challenges to advise on bespoke tech solutions, leading to a top performer status with $750K in sales for Q2 2013.
• Revamped the customer feedback system to provide actionable insights to the product team, leading to improvements that reduced churn by 18%.
• Developed and nurtured C-level executive relationships that led to strategic partnerships and a 60% client retention rate over 3 years.

Quantifying impact on your resume

• List the percentage by which you exceeded your sales targets to demonstrate your ability to deliver above expectations.
• Include the exact number of new accounts you secured to showcase your business development skills.
• Mention the total revenue generated to highlight your direct impact on the company's growth.
• Specify the size of deals closed, for example in dollar terms, to illustrate your capacity for handling high-value transactions.
• Document the efficiency improvements you made, quantified by time saved, to show your proactive approach to streamlining processes.
• Indicate the number of team members you led or trained to establish your leadership and mentoring capabilities.
• Provide the percentage increase in customer satisfaction or retention to underline your client management and service skills.
• Cite the reduction in sales cycle length, in percentage or days, to prove your effectiveness in closing deals more rapidly.

Action verbs for your b2b sales resume

Four quick steps for candidates with no resume experience

Those with less or no relevant experience could also make a good impression on recruiters by:

• Taking the time to actually understand what matters most to the role and featuring this within key sections of their resume
• Investing resume space into defining what makes them a valuable candidate with transferrable skills and personality
• Using the resume objective to showcase their personal vision for growth within the company
• Heavily featuring their technical alignment with relevant certifications, education, and skills.

Remember that your resume is about aligning your profile to that of the ideal candidate.

The more prominently you can demonstrate how you answer job requirements, the more likely you'd be called in for an interview.

Recommended reads:

• How to List a Major & Minor on Your Resume (with Examples)
• How To Include Your Relevant Coursework On A Resume

List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

Featuring your hard skills and soft skills on your b2b sales resume

The skills section of your b2b sales resume needs to your various capabilities that align with the job requirements. List hard skills (or technical skills) to showcase to potential employers that you're perfectly apt at dealing with technological innovations and niche software. Meanwhile, your soft skills need to detail how you'd thrive within your new, potential environment with personal skills (e.g. resilience, negotiation, organization, etc.) Your b2b sales resume skills section needs to include both types of skills to promote how you're both technical and cultural fit. Here's how to create your bespoke b2b sales skills section to help you stand out:

• Focus on skill requirements that are listed toward the top of the job advert.
• Include niche skills that you've worked hard to obtain.
• Select specific soft skills that match the company (or the department) culture.
• Cover some of the basic job requirements by including important skills for the b2b sales role - ones you haven't been able to list through the rest of your resume.

Get inspired with our b2b sales sample skill list to list some of the most prominent hard and soft skills across the field.

Top skills for your B2B Sales resume:

CRM Software (e.g., Salesforce, HubSpot)

Data Analysis Tools (e.g., Excel, Tableau)

Email Marketing Platforms (e.g., Mailchimp, Constant Contact)

Lead Generation Tools (e.g., LinkedIn Sales Navigator, ZoomInfo)

Sales Automation Software (e.g., Outreach, Salesloft)

Proposal Management Tools (e.g., PandaDoc, Proposify)

Contract Management Software (e.g., DocuSign, HelloSign)

Webinar Platforms (e.g., Zoom, GoToWebinar)

Content Management Systems (e.g., WordPress, Drupal)

Social Media Management Tools (e.g., Hootsuite, Buffer)

Communication

Negotiation

Relationship Building

Problem Solving

Time Management

Adaptability

Emotional Intelligence

Team Collaboration

Customer-centric Mindset

Listing your relevant degrees or certificates on your b2b sales resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.

Education section and most popular b2b sales certifications for your resume

Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.

• Mention only post-secondary qualifications, noting the institution and duration.
• If you're still studying, highlight your anticipated graduation date.
• Omit qualifications not pertinent to the role or sector.
• If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.

Recruiters value b2b sales candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your b2b sales resume, ensure you've:

• Curated degrees and certificates that are relevant to the role
• Shown the institution you've obtained them from - for credibility
• Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
• If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description

If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular b2b sales certificates - to help you update your resume quicker:

The top 5 certifications for your b2b sales resume:

• Certified Professional Sales Person (CPSP) - National Association of Sales Professionals
• Certified Sales Leadership Professional (CSLP) - The Sales Management Association
• Strategic Account Management Certification (SAMA) - Strategic Account Management Association
• Challenger Development Program (CDP) - Challenger
• Miller Heiman Strategic Selling Certification (MHSSC) - Miller Heiman Group
• Should I Put In An Incomplete Degree On A Resume?
• How to Put Cum Laude on Your Resume

Which one to use: a resume summary or a resume objective?

The b2b sales resume summary or objective serves as a good introduction to your experience for recruiters.

Have you ever wondered which one (the summary or objective) will be more appropriate for your b2b sales resume?

• If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
• If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.

Read on for more information and examples of resume summaries and objectives from real world professionals.

Resume summaries for a b2b sales job

• Seasoned B2B sales strategist with over a decade of experience within the software solutions sector, bringing a proven track record of surpassing multimillion-dollar targets and facilitating a 70% year-on-year growth for the last three years. Expertise in complex negotiations, CRM management, and market penetration initiatives has cemented a reputation as a dynamic force in driving business success.
• With 8 years of robust experience in pharmaceutical sales, this driven professional has consistently delivered on KPIs, resulting in a 150% increase in territory sales. Expert in leveraging clinical knowledge and strategic selling skills to foster trust and secure business deals with healthcare providers and institutions across the Southeast region.
• Accomplished professional with extensive experience in the hospitality industry, transitioning into B2B sales with a deep understanding of client relationship management and contract negotiation. Recognized for leading a team that boosted hotel revenue by 90% through innovative service packages, ready to apply transferable skills to exceed sales targets in a new industry.
• An analytical thinker with a strong background in data analysis and a passion for technology, eager to transfer a keen eye for detail and problem-solving abilities into the competitive world of B2B tech sales. Excellent communicator with a track record of interpreting complex data sets and presenting actionable insights to drive decision-making within Fortune 500 companies.
• Ambitious graduate with a Master's in Business Administration, eager to apply theoretical knowledge and newly acquired skills in sales forecasting and market research to deliver value and drive sales growth. Keen to learn from industry leaders and contribute to a forward-thinking sales team through fresh perspectives and a tenacious commitment to achieving business objectives.
• Recent marketing major with internship experience in digital advertising campaigns aiming to transition into B2B sales, leveraging strong presentation skills, a knack for persuasive communication, and a thorough understanding of the digital landscape to build lasting relationships with businesses and contribute to the sales department's success.

Recruiters' favorite additional b2b sales resume sections

When writing your b2b sales resume, you may be thinking to yourself, " Is there anything more I can add on to stand out? ".

Include any of the below four sections you deem relevant, to ensure your b2b sales resume further builds up your professional and personal profile:

• Books - your favorite books can showcase that you have an excellent level of reading comprehension, creativity, and outside the box thinking;
• Languages - make sure you've included your proficiency level alongside a relevant certificate or a form of self-assessment;
• Website link - ensure you've curated your most relevant and recent projects in your professional portfolio (and that the link is a part of your resume header) to support your application;
• Passions - showing recruiters how you spend your time outside of work and what activities or causes you're invested in.

Key takeaways

• All aspects of your resume should be selected to support your bid for being the perfect candidate for the role;
• Be intentional about listing your skill set to be balanced with both technical and people capabilities, while aligning with the job;
• Include any experience items that are relevant to the role and ensure you feature the outcomes of your responsibilities;
• Use the summary or objective as a screenshot of your best experience highlights;
• Curate various resume sections to showcase personal, transferable skills.

Looking to build your own B2B Sales resume?

• Resume Examples

Wear This, Not That: Our Expert Guide on What to Wear to An Interview (and Some Advice on What Not To)

How to write an informational interview email that lands you the interview, how to list an associate degree on resume, how to sign a cover letter: paper vs digital, 5 tips to create a master resume and speed up tailored resume creation, should you use "dear sir or madam" on your cover letter.

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Lead Generation

What is a B2B Manager: Key Roles, Skills, and Career Growth in Business Sales

Discover the role of B2B managers in driving business growth. Learn about their responsibilities, essential skills, and career paths.

Sep 10, 2024

Curious about who orchestrates major business deals? Meet the B2B manager, the unsung hero of the corporate world. These savvy professionals are the driving force connecting businesses, making sure everyone gets what they need to thrive.

Understanding the Role of a B2B Manager

B2B managers are the linchpins of inter-company relationships, orchestrating complex business transactions and fostering partnerships. They're responsible for developing strategies that drive revenue growth and maintain long-term business relationships.

Key Responsibilities

B2B managers wear many hats in their day-to-day operations. Here's a breakdown of their core duties:

Market Research: They're constantly on the lookout for industry trends, analyzing competitors, and identifying new opportunities. It's like being a business detective, always sniffing out the next big lead.

Relationship Building: Think of B2B managers as corporate matchmakers. They're connecting businesses, nurturing partnerships, and ensuring everyone's needs are met. It's not just about closing deals; it's about creating lasting business friendships.

Strategic Planning: They're the chess players of the business world, always thinking several moves ahead. B2B managers develop and execute strategies to acquire new customers and expand existing relationships.

Sales Management: They lead sales teams, set targets, and oversee the entire sales process. It's like being a coach, motivating the team to score those big business wins.

Customer Service: B2B managers ensure client satisfaction post-sale. They're problem-solvers, addressing issues and maintaining positive relationships.

A common misconception is that B2B managers only focus on sales. In reality, they're involved in every stage of the business relationship, from initial contact to ongoing support.

Essential Skills

To excel in this role, B2B managers need a diverse skill set:

Communication: You've got to be a smooth talker and an even better listener. Clear, persuasive communication is key in building and maintaining business relationships.

Negotiation: It's like being a diplomat in the business world. You'll need to find win-win solutions that satisfy all parties involved.

Data Analysis: In today's data-driven world, you'll need to be comfortable crunching numbers and deriving insights from complex data sets.

Leadership: You're not just managing deals; you're leading teams. Strong leadership skills are crucial for motivating your sales force and coordinating cross-functional teams.

Adaptability: The business world is always changing. You'll need to be flexible and quick on your feet to adapt to new trends and technologies.

Industry Knowledge: Deep understanding of your industry is a must. It's like being a subject matter expert and a business generalist rolled into one.

To hone these skills, consider joining professional associations, attending industry conferences, or pursuing relevant certifications. Remember, the best B2B managers are lifelong learners, always staying ahead of the curve.

When it comes to lead generation, many B2B managers swear by LinkedIn outreach and cold emailing . These techniques can be powerful, but they're often misused. The key is personalization. Don't just blast out generic messages. Take the time to research your prospects and tailor your approach. It's better to send 10 well-crafted, personalized messages than 100 generic ones.

In the world of B2B management, relationships are your currency. Cultivate them carefully, and you'll find success follows naturally.

The Importance of B2B Management in Business

B2B management is the backbone of successful inter-company relationships, driving growth and fostering strategic partnerships. It's not just about closing deals; it's about creating lasting connections that benefit both parties.

Think of B2B management as the conductor of a business orchestra. Without it, you'd have a cacophony of individual instruments rather than a harmonious symphony. Here's why it's crucial:

Revenue Generation: B2B managers are the revenue engines of their companies. They identify lucrative opportunities, nurture leads, and convert them into long-term clients. It's like planting seeds and tending to a garden – with proper care, it yields bountiful harvests year after year.

Market Expansion: These managers are your company's explorers, charting new territories and discovering untapped markets. They're constantly on the lookout for new business frontiers, much like Christopher Columbus setting sail for the New World.

Relationship Building: In the B2B world, relationships are currency. Managers cultivate trust and rapport with other businesses, creating a network of allies. It's similar to building a web of friendships – the stronger and more extensive your network, the more support you have.

Strategic Planning: B2B managers are the chess players of the business world. They anticipate market trends, plan several moves ahead, and position their company for long-term success. Like a grandmaster, they understand that every move has consequences and opportunities.

Problem Solving: When issues arise between businesses, B2B managers step in as mediators and problem solvers. They're the diplomats who smooth over rough patches and ensure collaborations remain productive.

A common misconception is that B2B management is all about aggressive selling. In reality, it's more about understanding client needs and providing tailored solutions. It's not a one-size-fits-all approach; each business relationship requires a unique strategy.

To excel in B2B management, focus on these key areas:

Develop deep industry knowledge: Become an expert in your field. It's like being a sommelier – the more you know about wine, the better you can pair it with different dishes.

Hone your communication skills: Clear, effective communication is vital. Practice active listening and articulating your ideas concisely.

Embrace data analysis: Use data to inform your decisions. It's like having a crystal ball that helps you predict future trends and client needs.

Cultivate empathy: Put yourself in your clients' shoes. Understanding their challenges helps you provide better solutions.

Stay adaptable: The business world is always changing. Be ready to pivot your strategies as needed, like a surfer adjusting to different waves.

Remember, successful B2B management is a marathon, not a sprint. It requires patience, persistence, and a long-term vision. By focusing on building genuine relationships and providing value, you'll create a robust foundation for sustained business growth.

Types of B2B Managers

B2B managers come in various specializations, each playing a crucial role in fostering business relationships and driving growth. Let's explore three key types of B2B managers and their unique responsibilities.

Sales Manager

Sales managers are the driving force behind a company's B2B sales efforts. They:

Spearhead sales strategies to meet revenue targets

Analyze market trends to identify new opportunities

Coach and motivate sales teams for peak performance

Collaborate with other departments to align sales goals

To excel as a B2B sales manager, you'll need to master the art of relationship-building and data-driven decision-making. Focus on developing a deep understanding of your client's industries and pain points to create tailored solutions that truly resonate.

Account Manager

Account managers are the relationship custodians in the B2B world. Their primary responsibilities include:

Nurturing long-term partnerships with existing clients

Identifying upselling and cross-selling opportunities

Acting as the main point of contact for client concerns

Ensuring client satisfaction through regular check-ins

As an account manager, your success hinges on your ability to anticipate client needs and provide proactive solutions. Develop strong communication skills and empathy to build trust and loyalty with your accounts.

Marketing Manager

B2B marketing managers play a vital role in attracting and engaging potential clients. They:

Develop targeted marketing campaigns for specific industries

Create compelling content to showcase expertise and value

Analyze marketing data to refine strategies and improve ROI

Collaborate with sales teams to generate and nurture leads

To thrive as a B2B marketing manager, focus on creating content that addresses your target audience's specific challenges. Leverage data analytics to continuously refine your marketing efforts and demonstrate clear ROI to stakeholders.

Challenges Faced by B2B Managers

As a B2B manager, you'll encounter unique obstacles that require strategic thinking and adaptability. Here are the key challenges you'll face and how to overcome them:

Complex Sales Cycles

B2B sales often involve lengthy and intricate decision-making processes. You're not just dealing with a single customer; you're exploring multiple stakeholders and layers of approval. To tackle this:

Map out the decision-making hierarchy in your target companies

Develop tailored content for each stakeholder level

Use a CRM system to track interactions and follow-ups

Be patient and persistent, nurturing relationships over time

Market Saturation and Fierce Competition

In today's crowded marketplace, standing out is crucial. You'll need to differentiate your offerings and find innovative ways to capture attention. Try these strategies:

Conduct thorough competitor analysis to identify gaps in the market

Focus on your unique value proposition

Leverage customer testimonials and case studies

Invest in thought leadership content to establish authority

Evolving Technology and Digital Transformation

B2B landscapes are rapidly changing due to technological advancements. Staying ahead of the curve is essential. Here's how:

Regularly attend industry conferences and webinars

Invest in ongoing training for yourself and your team

Embrace digital tools for sales and marketing automation

Stay informed about emerging trends in your industry

Building and Maintaining Trust

Trust is the foundation of successful B2B relationships. Establishing and nurturing it can be challenging, especially in a digital-first world. To build trust:

Be transparent about your products, services, and pricing

Deliver on your promises consistently

Provide exceptional customer service and support

Share valuable insights and resources, even before making a sale

Adapting to Changing Buyer Behaviors

B2B buyers are becoming more self-reliant, conducting extensive research before engaging with sales teams. To adapt:

Create comprehensive, informative content for each stage of the buyer's journey

Carry out account-based marketing strategies

Use data analytics to understand buyer behavior and preferences

Offer personalized experiences across all touchpoints

Managing Long-Term Relationships

Unlike B2C, B2B often involves ongoing partnerships. Maintaining these relationships requires dedication and strategy:

Carry out a robust account management program

Regularly check in with clients, even when they're not actively buying

Offer value-added services or insights to keep them engaged

Be proactive in addressing potential issues or concerns

By recognizing these challenges and implementing targeted strategies, you'll be better equipped to navigate the complex world of B2B management. Remember, success in this field is a marathon, not a sprint. Stay focused, adaptable, and customer-centric, and you'll overcome these obstacles to drive sustainable growth for your business.

Strategies for Success in B2B Management

To excel as a B2B manager, you'll need to master several key strategies that'll set you apart in this competitive field. Let's jump into some practical tips that'll help you navigate the complex world of business-to-business relationships.

Build a Strong Network

Your network is your net worth in B2B management. Think of it as planting seeds in a garden – the more you nurture your connections, the more fruitful your business relationships become. Here's how to cultivate a robust network:

Attend industry events and conferences

Join professional associations

Engage in online forums and LinkedIn groups

Host webinars or workshops to showcase your expertise

Remember, it's not just about collecting business cards; it's about fostering genuine relationships that'll pay dividends in the long run.

Master the Art of Personalization

In B2B, one size doesn't fit all. Tailor your approach to each client as if you're crafting a custom suit. This means:

Researching each company's unique challenges and goals

Customizing your pitch to address their specific pain points

Offering solutions that align with their business objectives

Avoid the common mistake of using a generic sales pitch. Instead, show your clients you've done your assignments and understand their business inside out.

Leverage Data-Driven Insights

In modern digital era, data is king. Use analytics tools to:

Track customer behavior and preferences

Identify trends in your industry

Measure the success of your campaigns

By basing your decisions on solid data, you'll avoid the pitfall of relying solely on gut instinct. It's like having a GPS for your business strategy – it'll help you navigate the B2B world with precision.

Embrace Technology

Stay ahead of the curve by adopting the latest tech tools. Whether it's CRM systems, AI-powered analytics, or automation software, these tools can:

Streamline your processes

Improve customer experience

Provide valuable insights for decision-making

Using GrowLeady , for instance, can enhance these benefits by offering actionable data and optimizing your sales strategies. Don't fall into the trap of sticking to outdated methods. Embrace technology to give yourself a competitive edge.

Focus on Value-Based Selling

Instead of pushing products, focus on the value you bring to your clients. This approach involves:

Highlighting the ROI of your solutions

Demonstrating how your offerings solve specific problems

Providing case studies and success stories

Remember, your clients aren't just buying a product or service; they're investing in a solution to their challenges.

Cultivate Long-Term Relationships

In B2B, the sale is just the beginning. Nurture your client relationships like you'd tend to a long-term friendship. This means:

Providing excellent after-sales support

Regularly checking in with clients

Offering ongoing value through insights and updates

Avoid the mistake of disappearing after the deal is closed. Your goal is to become a trusted partner, not just a vendor.

By implementing these strategies, you'll be well on your way to becoming a successful B2B manager. Remember, it's about building lasting relationships, providing tailored solutions, and continuously adapting to the ever-changing business world. With persistence and the right approach, you'll see your B2B efforts flourish.

Career Path and Growth Opportunities

The career path for B2B managers offers diverse opportunities for growth and advancement. As you progress in your career, you'll find numerous avenues to develop your skills and take on more responsibilities.

Entry-Level Positions

Your journey in B2B management typically starts with entry-level roles such as:

B2B Sales Representative

Junior Marketing Specialist

These positions require a bachelor's degree in business, marketing, or a related field, along with 1-3 years of experience in sales or marketing. They provide a solid foundation for understanding B2B dynamics and honing essential skills.

Mid-Level Roles

As you gain experience, you'll move into mid-level positions:

Senior Account Manager

B2B Marketing Manager

Business Development Manager

These roles involve more strategic planning, team leadership, and client relationship management. You'll need 3-5 years of experience and a track record of successful client acquisitions or marketing campaigns.

Senior Positions

With 7-10 years of experience, you can aspire to senior-level roles:

Director of B2B Sales

Head of Business Development

VP of Marketing

These positions require a deep understanding of B2B strategies, excellent leadership skills, and the ability to drive company-wide initiatives.

Executive Roles

The pinnacle of a B2B manager's career often includes executive positions:

Chief Revenue Officer (CRO)

Chief Marketing Officer (CMO)

Chief Executive Officer (CEO)

These roles demand extensive experience, strategic vision, and the ability to shape the company's overall direction in the B2B world.

Skill Development

To progress in your B2B management career:

Continuously update your industry knowledge

Enhance your data analysis and technology skills

Develop strong leadership and team management abilities

Improve your strategic planning and forecasting skills

Build a robust professional network

Alternative Career Paths

B2B management skills are transferable to various roles:

Consultant: Advise other companies on B2B strategies

Entrepreneur: Start your own B2B-focused business

Industry Analyst: Provide insights on B2B market trends

By diversifying your experience and continuously learning, you'll create numerous opportunities for career growth in the dynamic field of B2B management.

B2B managers play a crucial role in driving business success through relationship-building and strategic decision-making. By developing essential skills and staying adaptable in a rapidly evolving market you'll be well-positioned for a rewarding career in this field. Whether you're just starting or looking to advance your career there are numerous paths to explore and opportunities for growth in B2B management. Embrace continuous learning stay attuned to industry trends and focus on delivering value to your clients. With dedication and the right approach you can thrive in this dynamic and challenging profession.

Frequently Asked Questions

What is the primary role of a b2b manager.

The primary role of a B2B manager is to nurture relationships with business clients, drive revenue growth, and understand client needs. They are responsible for developing tailored solutions, utilizing industry knowledge, and employing strong communication and empathy skills to effectively manage business-to-business interactions.

What are the main challenges faced by B2B managers?

B2B managers face challenges such as navigating complex sales cycles, adapting to evolving technology, and building trust with clients. These challenges require managers to stay updated on industry trends, develop strong interpersonal skills, and create strategies to differentiate their offerings in a competitive market.

How can B2B managers overcome common challenges?

To overcome challenges, B2B managers can map decision-making hierarchies within client organizations, focus on differentiation strategies, and maintain ongoing partnerships with clients. Additionally, they should continuously update their skills, stay informed about industry developments, and leverage technology to streamline processes and improve client relationships.

What is the typical career progression in B2B management?

The career progression in B2B management typically starts with entry-level positions like B2B Sales Representative. It then advances to mid-level roles such as Account Manager or Sales Manager. Senior positions include Director of B2B Sales, and executive roles like Chief Marketing Officer or VP of Sales can be achieved with experience and success.

What skills are essential for success in B2B management?

Essential skills for B2B management success include strong industry knowledge, excellent communication abilities, empathy, and problem-solving skills. Additionally, data analysis capabilities, strategic thinking, and the ability to build and maintain professional networks are crucial for career advancement in this field.

Are there alternative career paths in B2B management?

Yes, there are alternative career paths in B2B management. Professionals can transition into consulting roles, leveraging their expertise to advise other businesses. Some may choose to become entrepreneurs, starting their own B2B-focused companies. Others might specialize in areas like digital marketing or customer experience within the B2B sector.

Explore your lead generation options

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More articles

B2B or B2C: 7 Key Indicators to Identify a Company's Business Model

B2B vs B2C: Why Business-to-Business Dominates in Profit and Growth Potential

Resume Worded   |  Career Strategy

14 saas sales manager cover letters.

Approved by real hiring managers, these SaaS Sales Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• SaaS Sales Manager
• Senior SaaS Sales Manager
• Senior SaaS Sales Executive
• SaaS Sales Development Representative
• Enterprise SaaS Sales Manager
• Alternative introductions for your cover letter
• SaaS Sales Manager resume examples

SaaS Sales Manager Cover Letter Example

Why this cover letter works in 2024, impressive sales growth.

Highlighting a specific and impressive accomplishment, like growing sales by 150%, demonstrates your ability to produce results and helps you stand out from other applicants.

Strategic Sales Approach

Mentioning a specific strategy you've implemented, such as an account-based sales process, shows that you bring valuable skills and ideas to the table and can help drive the company's success.

Excitement for Diverse Opportunities

Expressing genuine enthusiasm for the unique aspects of the role, like working with diverse customers, demonstrates your passion for the position and makes it clear that you're not just applying to any job.

Demonstrate Proven Results

When you talk about a 30% increase in revenue, it's really impressive. You're showing that you can deliver tangible results and contribute positively to the bottom line. Employers love hiring achievers, so this is a powerful proof of your abilities.

Showcase Leadership Abilities

Highlighting your success in leading high-performing teams gives an image of you as a strong leader. It's crucial for a sales manager to be able to motivate their team and drive them towards success. Demonstrating this skill in your cover letter gives the employer confidence in your capabilities.

Highlight How Your Skills Match the Company's Culture

In this cover letter, the author underscores their data-driven decision-making skills, something that Salesforce values. They are not only showing they have the intangible skills needed for the role, but also proving they understand and fit into the company's culture. This shows you've done your homework on the company and are not just applying to any job.

Showcase Your Leadership Skills

Creating a mentorship program and reducing turnover shows initiative beyond your regular job duties. It's one thing to say you're a leader, it's another to give concrete examples. It shows you're thinking about the bigger picture, like team morale and productivity, not just your individual performance.

Express Your Enthusiasm About the Role

When you show genuine excitement for the role and the field, it signals to me that you're not just looking for another job, but a role you're truly passionate about. This will likely translate into high motivation and productivity. But remember, it has to be genuine. Fluff is easy to spot - so don't fake it!

Align Your Skills with Company’s Strategy

You clearly understand Salesforce's strategy and are tying it to your approach. This demonstrates you've done your research, understand what's important to the team and are already thinking about how you can contribute. It shows a high level of engagement and enthusiasm for the role.

Thank the Hiring Team

It's basic, but it's appreciated. Always thank the hiring team for taking the time to consider your application. It's a simple gesture that leaves a good impression.

Show your personal connection to the product

Sharing your own use and appreciation for the product shows you're not just looking for any job, but you're specifically interested in this company and its offerings. It makes your application more relatable and genuine.

Highlight sales achievements with numbers

Mentioning exact figures like sales targets exceeded or revenue growth achieved provides clear evidence of your successes. This makes it easier for hiring managers to understand the scale of your contributions.

Detail your strategy and results

Explaining how you led a product launch and the revenue it generated demonstrates your ability to work collaboratively and achieve significant outcomes. This showcases your strategic thinking and execution capabilities.

Express passion for industry trends

When you talk about staying updated with trends and translating them into client benefits, it highlights your proactive approach and dedication to adding value. This characteristic is highly sought after in sales roles.

Close with a strong call to action

Ending your cover letter by expressing enthusiasm for a discussion about aligning your skills with company goals invites the hiring manager to engage further with you. It positions you as eager and ready to contribute.

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Communicate your excitement for the Saas sales manager role

Beginning your letter with enthusiasm for the role and company sets a positive tone and shows you're genuinely interested in being part of their team.

Share your success in SaaS sales

Quantifying your achievements gives a clear picture of your capability to exceed goals and lead teams to success, which is crucial for a managerial position.

Highlight leadership in launching new products

Describing your role in spearheading a new product launch demonstrates leadership and the ability to work with cross-functional teams, important skills for a sales manager.

Emphasize alignment with company values

Expressing how your sales philosophy aligns with the company's mission shows you've done your homework and are likely a good cultural fit.

Convey eagerness to contribute to growth

Ending on a note of looking forward to discussing your fit for the role suggests confidence in your ability to contribute to the company's success.

Show your saas sales passion

Telling a story about how you discovered your passion for SaaS shows me you're not just looking for any job - you want this one. It makes me believe you'll bring energy and commitment.

Detail your saas sales achievements

By sharing specific achievements, you paint a clear picture of your ability to meet and exceed sales targets. This tells me you have a track record of success.

Highlight key sales wins

Mentioning your role in landing a major client is impressive. It demonstrates your ability to handle high-stakes deals, which is crucial for a sales manager role.

Align with company innovation in saas

Expressing excitement about the company's innovation shows you've done your homework and understand what we're about. It suggests you'll fit in with our forward-thinking culture.

Close with enthusiasm for the role

Your closing is polite and shows eagerness to discuss how you can contribute. It leaves a positive final impression, making me more likely to call you for an interview.

Senior SaaS Sales Manager Cover Letter Example

Spotlight on strategic contributions.

By mentioning your role in the development of a new sales strategy, you've shown that you're not just a follower, but a strategic thinker. Employers are always on the lookout for individuals who can bring fresh ideas and contribute strategically to the company's growth.

Emphasize Team Performance

When you talk about leading a team that consistently outperformed all others, you've managed to prove your leadership skill once again. It shows that you know how to set high standards for your team, motivate them, and ensure they get the training they need to excel.

Positive Closing

Ending your cover letter by thanking the hiring manager for considering your application is a nice touch. It shows you're polite, appreciative, and eager to move forward in the application process. It's a small thing, but it leaves a positive final impression.

Senior SaaS Sales Executive Cover Letter Example

Show your track record.

Not only are you showing that you've consistently exceeded your quotas, but you're also showing that you're a team leader. You didn’t just do well, you excelled in a highly competitive environment. This shows me you're up for a challenge, and you can deliver results.

Talk About Your Approach

Instead of focusing purely on numbers, you're emphasizing the importance of relationships and long-term partnerships. This shows you understand that sales isn't just about making a quick sale and moving on. It shows you're thinking about how to build long-lasting partnerships, which is crucial in a SaaS environment.

Link Your Experience to Company’s Product

You've done your research and understand HubSpot's product. You're highlighting how your experience can be leveraged to improve sales and marketing alignment, showing you already have ideas for how you can contribute.

Express Interest in the Company Culture

By expressing interest in HubSpot's culture of continuous learning, you show you're not just looking for a job, but a place where you can grow, learn and contribute. This shows me you're self-motivated, curious, and eager to grow, which are all traits I want on my team.

Reiterate Your Interest and Gratitude

Again, always thank the hiring team for considering your application. You're also showing enthusiasm for a potential discussion, which shows you're eager to take the next step.

Share a defining moment

Telling the story of a significant achievement early in your career helps to convey your passion and drive for the sales field. It humanizes your application and makes your motivation clear.

Demonstrate your sales cycle expertise

Detailing your experience with complex sales cycles and executive relationships signals your ability to handle high-level sales challenges. This expertise is crucial for a senior role and reassures employers of your qualifications.

Showcase innovative sales strategies

Discussing the successful implementation of an account-based selling strategy and its results proves your ability to innovate and adapt to market demands. It speaks to your strategic planning and execution skills.

Link experience to company values

Connecting your experience and passion for collaborative team solutions to the company’s mission indicates a natural fit. It suggests you not only understand but also embody the company’s core values.

Invite further discussion

Ending with a thank you and an eagerness to discuss how you can contribute positions you as thoughtful and proactive. It opens the door for further conversations about your potential role within the company.

Show your saas sales impact

Discussing your achievements with numbers shows you know the value of your work. This helps me see your potential impact on our team.

Highlight significant deals

Mentioning a record-breaking deal proves you can handle big challenges and succeed. It tells me you're ready for high-stakes projects.

Connect with the company's culture

Your interest in our culture makes you more than just a skilled worker; it shows you're a good fit for our team. This is crucial in our hiring decision.

Express enthusiasm for the role

Showing genuine excitement about the opportunity makes your application memorable. It suggests you'll bring positive energy to our workplace.

Close with a call to action

Inviting a discussion about your impact on our team is a strong close. It moves us towards imagining you in the role.

SaaS Sales Development Representative Cover Letter Example

Show your passion for saas sales.

Talking about what excites you in the SaaS sales world makes your cover letter stand out. It shows you're not just looking for any job, but you are interested in this specific area and company.

Highlight early career achievements

When you share your success stories, even if you're new to the field, you present yourself as a capable and driven individual. This is particularly important in sales, where results matter.

Demonstrate initiative in sales techniques

Improving team tools like email templates and seeing positive results illustrates your willingness to go beyond basic responsibilities, showcasing your potential to contribute uniquely.

Express eagerness to learn and grow

Saying you're ready to learn from others and add your own ideas indicates you're a team player and ambitious, two qualities highly valued in sales roles.

Show genuine interest in the company

Mentioning your desire to discuss how you can contribute to the company's goals adds a personal touch and shows you're seriously considering how you can make a difference.

Blend unique experiences for saas sales

Combining customer service with a passion for technology suggests you have a well-rounded skill set. This diversity can bring fresh perspectives to our sales strategies.

Spot opportunities for growth

Your ability to identify and capitalize on new market segments shows initiative. This is the kind of proactive thinking we value in our sales team.

Show eagerness to contribute

Expressing your desire to learn and adapt in a fast-paced environment is appealing. It tells me you're ready to grow with the team.

Appreciate the reviewer's time

Acknowledging the time taken to review your application is polite and respectful. It reflects well on your professional demeanor.

Illustrate how you align with the mission

Linking your skills and enthusiasm with our mission demonstrates you understand and share our goals. This alignment is key to long-term success in our company.

Show your passion for technology

Sharing your interest in how technology changes our daily lives sets a positive tone. It shows you're not just looking for any job but are genuinely interested in the field you're applying to.

Detail your relevant experience

Mention the specific experiences and what you learned from them. This is crucial because it shows you have a foundation in the industry, which is what hiring managers look for.

Express excitement for the role

Explaining why you're excited about the opportunity helps me see that you've thought about how you fit into the company. It's good to know you see yourself growing with us.

Be polite in your closing

A simple thank you goes a long way. It leaves a positive impression, making me more inclined to review your application carefully.

Asking to discuss your fit for the role shows initiative. It tells me you're ready to take the next step and learn more about how you can contribute to our team.

Enterprise SaaS Sales Manager Cover Letter Example

Share your defining saas sales moment.

Describing the moment you knew you belonged in SaaS sales adds a personal touch. It helps me see you as a dedicated and passionate candidate.

Illustrate your impact on sales

Talking about securing a significant deal proves you're capable of big wins. This kind of achievement is exactly what we're looking for in a sales manager.

Connect with the company's mission

Your genuine interest in our mission indicates that you're not just looking for any job, but a place where you can invest your passion and skills.

Declare your fit for the enterprise saas sales manager role

Asserting that your experience and passion make you an ideal candidate tells me you're confident in your ability to contribute and succeed in this role.

Express gratitude and eagerness

Ending your cover letter with a thank you and anticipation to discuss further demonstrates professionalism and eagerness. It's a respectful way to close and invites further conversation.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To SaaS Sales Manager Roles

• SaaS Account Executive Cover Letter Guide
• SaaS Account Executive (Alternate) Cover Letter Guide
• SaaS B2B Sales Cover Letter Guide
• SaaS Growth Cover Letter Guide
• SaaS Sales Manager Cover Letter Guide

Other Sales Cover Letters

• Account Executive Cover Letter Guide
• Account Manager Cover Letter Guide
• Buyer Cover Letter Guide
• Copywriter Cover Letter Guide
• Director of Sales Cover Letter Guide
• Engagement Manager Cover Letter Guide
• Hotel Manager Cover Letter Guide
• Inside Sales Representative Cover Letter Guide
• Operations Manager Cover Letter Guide
• Real Estate Agent Cover Letter Guide
• Relationship Manager Cover Letter Guide
• Sales Associate Cover Letter Guide
• Sales Coordinator Cover Letter Guide
• Sales Engineer Cover Letter Guide
• Sales Executive Cover Letter Guide
• Sales Leader Cover Letter Guide
• Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

B2B Sales Cover Letter

Hiring Manager Smart Solutions 456 Business Avenue Business City, CA 91234

Dear Hiring Manager ,

I am reaching out to express my keen interest in the B2B Sales position advertised on your company’s career portal. With a proven track record of exceeding sales targets, generating high-quality leads, and nurturing long-term client relationships. I am confident in my ability to contribute to the continued success and growth of your esteemed organization.

Over the past decade, I have honed my skills in the competitive and dynamic field of business-to-business sales. My experience spans across various industries, including technology, manufacturing, and services, thereby offering me a unique perspective and the versatility needed to adapt to your company’s specific sales strategies and goals. Below are some key aspects of my professional background that I believe will be beneficial for your team:

In my previous role, I consistently achieved and surpassed sales targets by an average of 20% annually. This success was driven by my ability to understand market trends, identify potential clients, and deliver compelling value propositions that resonated with their business needs.

My strategic approach to lead generation has been pivotal. I designed and implemented targeted campaigns that resulted in a 35% increase in qualified leads over two years. Using CRM tools and data analysis, I was able to fine-tune our outreach methods, ensuring a higher conversion rate and a stronger sales pipeline.

Building and maintaining strong client relationships is at the heart of B2B sales, and I pride myself on my proactive and communicative style. I have successfully negotiated and closed significant deals with major industry players, and my dedication to client satisfaction has resulted in a 95% client retention rate.

I understand that B2B sales is a team effort. I have worked closely with marketing, product development, and customer support teams to ensure alignment and drive comprehensive sales strategies. My collaborative approach fostered an environment of mutual respect and shared success.

Challenges are opportunities in disguise. Throughout my career, I have demonstrated an ability to troubleshoot and devise innovative solutions that meet and exceed client expectations. My analytical skills and creativity have often turned potential setbacks into successful outcomes.

My passion for sales and my unwavering commitment to achieving excellence align perfectly with your company’s values and objectives. I am enthusiastic about the opportunity to bring my expertise and energy to your team. I am confident that my background and skills make me a strong candidate for this role, and I am excited about the possibility of discussing my application with you further.

Thank you for considering my application. I look forward to the opportunity to contribute to your company's continued success.

[YOUR NAME]

[YOUR EMAIL]

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