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How to Write a Persuasive Speech

Last Updated: December 10, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,532,815 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

Step 1 Learn about your topic.

  • Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
  • Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
  • Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

Step 2 Know your goal.

  • For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

Step 3 Understand your audience.

  • An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
  • Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
  • For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

Step 4 Choose the right persuasive approach.

  • Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
  • Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
  • Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
  • You can rely on any one or some combination.

Step 5 Outline your main points.

  • The number of points you can make to support your position will be determined by how much time you have to speak.
  • As a rule of thumb, three to four supporting points is usually a good number. [2] X Research source
  • For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

Step 1 Write a strong opening.

  • An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
  • A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
  • Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
  • Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
  • A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

Step 2 Offer persuasive evidence.

  • Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [4] X Research source
  • Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
  • Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

Step 3 Address the counter-argument.

  • Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
  • For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
  • Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

Step 4 Conclude with a call to action.

  • Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

Step 1 Practice your speech.

  • Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
  • For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
  • Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. [5] X Research source It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
  • Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

Step 2 Dress appropriately.

  • Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

Step 3 Relax.

  • Be friendly and make eye contact with the audience.
  • Move around, where appropriate, but don't fidget or pick at your clothes or hair.
  • Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
  • Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

Step 4 Involve your audience.

  • For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

how to give the persuasive speech

Community Q&A

Community Answer

  • Look around at the audience, making eye contact, especially during pauses in your speech. If you're feeling nervous about this, pick out a single person in the audience and pretend you are speaking only to them. After a little while, pick someone else, and repeat. [6] X Research source Thanks Helpful 0 Not Helpful 0
  • Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
  • Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

  • If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.

how to give the persuasive speech

  • Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
  • Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

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Write an Informative Speech

  • ↑ http://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-speech.html
  • ↑ http://www.best-speech-topics.com/writing-a-persuasive-speech.html
  • ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
  • ↑ https://www.comm.pitt.edu/structuring-speech
  • ↑ https://www.leonardoenglish.com/blog/recording-yourself-in-english
  • ↑ https://www.zenbusiness.com/blog/eyecontact/

About This Article

Patrick Muñoz

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

  • How many times have you been late for school?
  • Does your day begin with shouts and arguments?
  • Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

  • More than 50 percent of high school students skip breakfast because they just don't have time to eat.
  • Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

  • Bad moods caused by morning chaos will affect your workday performance.
  • If you skip breakfast to buy time, you're making a harmful health decision.
  • (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

  • We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
  • If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

  • Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
  • Use simple statistics. Don't overwhelm your audience with confusing numbers.
  • Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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How To Write A Persuasive Speech: 7 Steps

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Table of contents

  • 1 Guidance on Selecting an Effective and Relevant Topic
  • 2 Strategies for Connecting With Different Types of Audiences
  • 3 Developing Your Thesis Statement
  • 4.1 Writing the Introduction
  • 4.2 Body of Your Speech
  • 4.3 Concluding Effectively
  • 5 Techniques for Creating a Coherent Flow of Ideas
  • 6 Importance of Transitions Between Points
  • 7 Importance of Tone and Style Adjustments Based on the Audience
  • 8 Prepare for Rebuttals
  • 9 Use Simple Statistics
  • 10 Practicing Your Speech
  • 11 Additional Resources to Master Your Speech
  • 12 Master the Art of Persuasion With PapersOwl

Are you about to perform a persuasive speech and have no idea how to do it? No need to worry; PapersOwl is here to guide you through this journey!

What is persuasive speaking? Persuasive speaking is a form of communication where the speaker aims to influence or convince the audience to adopt a particular viewpoint or belief or take specific actions. The goal is to sway the listeners’ opinions, attitudes, or behaviors by presenting compelling arguments and supporting evidence while appealing to their emotions.

Today, we prepared a guide to help you write a persuasive speech and succeed in your performance, which will surprise your audience. We will:

  • Understand how to connect with your audience.
  • Give you persuasive speech tips.
  • Provide you with the best structure for a persuasive speech outline.
  • Prepare yourself for rebuttals!
  • Talk about the importance of flow in your speech.
  • Discover additional resources for continuous improvement.

Let’s begin this journey together!

Guidance on Selecting an Effective and Relevant Topic

The most important thing in convincing speeches is the topic. Indeed, you must understand the purpose of your speech to succeed. Before preparing for your performance, you should understand what you want to discuss! To do that, you can:

  • Choose a compelling speech topic relevant to your audience’s interests and concerns.
  • Find common interests or problems to form a genuine relationship.
  • Remember that a persuasive speech format should be adapted to your audience’s needs and ideals. Make your content relevant and appealing.

And if you are struggling on this step, PapersOwl is already here to help you! Opt to choose persuasive speech topics and find the one that feels perfect for you.

Strategies for Connecting With Different Types of Audiences

A successful persuasive speech connects you with your audience. To do that, you should really know how to connect yourself to people.

Thus, the speaker connects with and persuades the audience by using emotions such as sympathy or fear. Therefore, you can successfully connect with different types of audiences through different emotions. You can do it by showing that you have something in common with the audience. For example, demonstrate that you have a comparable history or an emotional connection. Additionally, include personal stories or even make a part of a speech about yourself to allow your audience to relate to your story.

Developing Your Thesis Statement

When you give a persuasive speech, there should be a thesis statement demonstrating that your goal is to enlighten the audience rather than convince them.

A thesis statement in persuasive speaking serves as the central argument or main point, guiding the entire presentation. A successful thesis anchors your speech and briefly expresses your position on the subject, giving a road map for both you and your audience.

For instance, in pushing for renewable energy, a thesis may be: “Transitioning to renewable sources is imperative for a sustainable future, mitigating environmental impact and fostering energy independence.” This statement summarizes the argument and foreshadows the supporting points.

Overview of speech structure (introduction, body, conclusion)

The key elements of a persuasive speech are:

  • introduction (hook, thesis, preview);
  • body (main points with supporting details and transitions);
  • conclusion (summary, restated thesis, closing statement).

Let’s look closer at how to structure them to write a good persuasive speech.

Writing the Introduction

The introduction to persuasive speech is crucial. The very beginning of your discourse determines your whole performance, drawing in your audience and creating a foundation for trust and engagement. Remember, it’s your opportunity to make a memorable first impression, ensuring your listeners are intrigued and receptive to your message.

Start off a persuasive speech with an enticing quotation, image, video, or engaging tale; it can entice people to listen. As we mentioned before, you may connect your speech to the audience and what they are interested in. Establish credibility by showcasing your expertise or connecting with shared values. Ultimately, ensure your thesis is clear and outline which specific purpose statement is most important in your persuasive speech.

Body of Your Speech

After choosing the topic and writing an intro, it’s time to concentrate on one of the most critical parts of a persuasive speech: the body.

The main body of your speech should provide the audience with several convincing reasons to support your viewpoint. In this part of your speech, create engaging primary points by offering strong supporting evidence — use statistics, illustrations, or expert quotations to strengthen each argument. Also, don’t forget to include storytelling for an emotional connection with your audience. If you follow this combination, it will for sure make a speech persuasive!

Concluding Effectively

After succeeding in writing the main points, it is time to end a persuasive speech! Indeed, a call to action in persuasive speech is vital, so we recommend you end your performance with it. After listening to your argument and proof, you want the audience to make a move. Restate your purpose statement, summarize the topic, and reinforce your points by restating the logical evidence you’ve provided.

Techniques for Creating a Coherent Flow of Ideas

Your ideas should flow smoothly and naturally connect to strengthen the persuasive speech structure . You can do this by employing transitional words and organizing your thoughts methodically, ensuring that each point flows effortlessly into the next.

Importance of Transitions Between Points

No one can underestimate the importance of transition. They are important persuasive speech elements. Thus, each idea must flow smoothly into the following one with linking phrases so your speech has a logical flow. Effective transitions signal shifts, aiding audience comprehension and improving the overall structure of the speech.

Importance of Tone and Style Adjustments Based on the Audience

To be persuasive in a speech, don’t forget to analyze your audience in advance, if possible. Customizing your approach to specific listeners encourages their engagement. A thorough awareness of your target audience’s tastes, expectations, and cultural subtleties ensures that your message connects, making it more approachable and appealing to the people you seek to reach.

Prepare for Rebuttals

Still, be aware that there may be different people in the audience. The main point of persuasive speaking is to convince people of your ideas. Be prepared for rebuttals and that they might attack you. Extensively research opposing points of view to prove yours. You may manage any objections with elegance by being prepared and polite, reaffirming the strength of your argument.

Use Simple Statistics

We’ve already discussed that different techniques may reach different audiences. You could also incorporate simple data to lend credibility to your persuasive talk. Balance emotional appeal with plain numerical statistics to create a captivating blend that will appeal to a wide audience.

Practicing Your Speech

We all have heard Benjamin Franklin’s famous quote, “Practice makes perfect.” Even though he said it hundreds of years ago, it still works for everything, including persuasive public speaking! Consequently, you can improve your text with these pieces of advice:

  • Go through and edit your persuasive speech sample.
  • Practice your speech with body language and voice variation to find the perfect way to perform it.
  • Reduce anxiety by practicing in front of a mirror or telling it to someone ready to provide you with valuable feedback.
  • Embrace pauses for emphasis, and work on regulating your pace.

It will help you to know your content well, increase confidence, and promote a polished delivery, resulting in a dynamic and engaging speech to persuade your audience.

Additional Resources to Master Your Speech

PapersOwl wants you to ace your speech! We recommend using additional sources to help master your persuasive speech presentation!

  • For inspiration, study any example of persuasive speech from a famous speaker, such as Martin Luther King Jr.’s “I Have a Dream” or Steve Jobs’ Stanford commencement address. Analyzing these speeches can provide valuable insights into effective communication techniques.
  • Explore Coursera’s course “Speaking to Persuade: Motivating Audiences With Solid Arguments and Moving Language” by the University of Washington.
  • Go through different persuasive speech examples for students around the internet, for instance, “Talk Like TED” by Carmine Gallo.

Make your persuasive speech successful by continuously learning and drawing inspiration from accomplished speakers!

Master the Art of Persuasion With PapersOwl

In conclusion, speaking to persuade is an art that helps convince with words . You can craft it by following our tips: include a well-structured persuasive speech introduction, a compelling body, and memorable conclusion. To ace your speech, practice it in advance, be ready for rebuttals, and confidently state your message. The secret lies in blending both for a nuanced and compelling communication style, ensuring your message resonates with diverse audiences in various contexts.

Nevertheless, writing a persuasive speech that can hold your audience’s attention might be difficult. You do not need to step on this path alone. You may quickly construct a persuasive speech that is both successful and well-organized by working with PapersOwl.com . We’ll be there for you every step, from developing a convincing argument to confidently giving the speech. Just send us a message, “ write a speech for me ,” and enjoy the results!

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

  • All school children should wear a uniform
  • Facebook is making people more socially anxious
  • It should be illegal to drive over the age of 80
  • Lying isn’t always wrong
  • The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Ideas for a persuasive speech

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

  • Cultural or religious backgrounds
  • Shared concerns, attitudes and problems
  • Shared interests, beliefs and hopes
  • Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

  • Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Speech structure and speech argument for a persuasive speech outline.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

  • Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

  • Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
  • Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
  • Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
  • Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
  • Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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Persuasive Speech: How to Write an Effective Persuasive Speech

Persuasive Speech How to Write a Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

In a Persuasive Presentation Facts Aren't Very Persuasive

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

Persuasion Comes from both Logic and Emotion

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

Factual Arguments Leave Out the Emotion

  • 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
  • People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
  • In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

A Story or Example is More Persuasive Because It Offers Facts and Emotion

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

3 Step Process to Write an Effective Persuasive Speech

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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For additional details, see Persuasive Speech Outline Example .

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Success of a persuasive speech

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

Types of persuasive speeches

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

How to write a persuasive speech

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

How to write a persuasive speech

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech topics
Benefits of healthy foods Animal testing Affirmative action
Cell phone use while driving Arts in education Credit cards
Climate change Capital punishment/death penalty Fossil fuels
Extinction of the dinosaurs Community service Fracking
Extraterrestrial life Fast food & obesity Global warming
Gun violence Human cloning Gun control
Increase in poverty Influence of social media Mental health/health care
Moon landing Paying college athletes Minimum wage
Pandemics Screen time for young children Renewable energy
Voting rights Violent video games School choice/private vs. public schools vs. homeschooling
World hunger Zoos & exotic animals School uniforms

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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How to Write an Outline for a Persuasive Speech, with Examples

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

How to Write an Outline for a Persuasive Speech, with Examples intro image

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Man Touches the Word Persuasion on Screen

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Close-Up of Mans Hands Persuading Someone

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

  • Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
  • Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
  • Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

  • Example 1 – Support for the reason given above.
  • Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

  • Summary: Briefly remind the listeners why they should agree with your position.
  • Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
  • Thank the audience for listening.

Persuasive Speech Outline Examples

Male and Female Whispering into the Ear of Another Female

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

  • This means that we spend approximately 40% of our leisure time in front of the TV.
  • Ironically, it is also reported that Americans don’t like many of the shows that they watch.
  • Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
  • The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
  • Present the opposition’s claim and refute an argument.
  • Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
  • While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

  • Our natural blue light source is the sun.
  • Bluelight is designed to keep us awake.
  • Bluelight makes our brain waves more active.
  • We find it harder to sleep when our brain waves are more active.
  • Having a good night’s rest will improve your mood.
  • Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

  • Speech Writing

call of action- persuasion

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

how to give the persuasive speech

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

how to give the persuasive speech

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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  • How to write a persuasive speech

Writing a persuasive speech

By:  Susan Dugdale   | Last modified: 04-24-2023

Getting started with a 7 point action plan

To help you through the process of writing a persuasive speech from beginning to end, here's a 7 step checklist.

To get the most from it move through it sequentially - point by point.  You'll find links to topic suggestion pages, explanations about how to structure your speech and the importance of audience analysis with examples and more.

In my experience, a successful persuasive speech can't be flicked out in five minutes! There may be brilliantly competent speakers who can do it if they know their subject, and their audience inside out. However the rest of us, me included, have to put the time in to achieve what we want to. ☺

Quick links to get around this page easily

Checklist for writing a persuasive speech

1. Selecting a persuasive speech topic

If you've already got a speech topic move on to setting a goal . For those who don't, read on.

A major part of the challenge of writing a persuasive speech can be choosing what to speak about.

If you're preparing the speech as part of a class exercise or for a public speaking club like Toastmasters you have seemingly unlimited choice. And that can be bewildering! The possibilities are vast. How do you narrow them down?

The answer is to choose something that you genuinely care about, fits the occasion AND that you know your audience will be interested in.

Speech topic suggestions to explore

Label - 1032 persuasive speech topics

  • 100  Persuasive speech ideas
  • 50  Good persuasive speech topics
  • 105  Fun persuasive speech topics
  • 309  'Easy' persuasive speech topics
  • 310 Persuasive speech topics for college
  • 108 Feminist persuasive speech topics

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2. Setting a goal

The goal of writing a persuasive speech is to change or move the audience toward accepting your position on the topic.  An essential part of that is knowing exactly what it is you want to achieve.

There are degrees of change. Do you want a little, or a lot?

Most wanted response or MWR

What you decide is called your  most wanted response  or MWR.

A realistic MWR is reached through analysis of your audience in relation to your topic.

Example: My topic is "obesity in children".

Audience - who are they.

I am speaking to mothers whose children all attend the same kindergarten.

The staff are concerned about the number of children who are over weight for their age.

The children mostly come from homes where both parents work.

Cartoon strip of children playing

Current food habits as reported by kindergarten staff

Food is bought already made up for a variety of reasons including time saving, convenience, and a lack of knowledge about how to prepare it any other way.

'Treat' food (sweets, cake etc.) is also used to pacify and/or to reinforce good behavior.

Fussy or picky eating is allowed principally because the effort and time required to change already established patterns is difficult to find.

The problem is compounded by lack of exercise.

Most Wanted Response (MWR) options

In setting the goal (MWR) for the speech I need to decide what approach will achieve the best results.

Do I want to influence the mothers to open their minds to the idea that allowing a child to establish habitual unhealthy eating patterns is detrimental to their children's growth and development?

Or do I want them to stop using treat and pre-prepared foods immediately and only offer home cooked healthy options instead?

The first approach is softly-softly. The second is direct or hard hitting.

3. Audience analysis

Who is your audience.

How you persuade, and your MWR (goal) is most effectively established when you understand who you are talking to.

In relation to the topic you're going to speak about are they:

  • Hostile - actively don't want to hear what you have to say for many reasons which may include prejudice, fear, ignorance, inertia, cultural difference, differing values/beliefs ...
  • Neutral - no decided opinion or beliefs and therefore no investment toward maintaining the current state or moving toward a new one. This is the middle ground.
  • Motivated - actively seeking to change. These people are already aware of the 'problem' and are looking for solutions. They want to hear what you have to tell them and are likely to be ready to be convinced of the rightness of your solution.

What else do you need to know?

Aside from their anticipated baseline attitude, (hostile, neutral, motivated), toward your speech topic, what else would be useful to know about your audience?

Find out their:

  • General Age
  • Shared fears, concerns or problems
  • Cultural background(s)
  • Shared interests, beliefs, values, goals, hopes, desires
  • What obstacles there are to adopting the change you desire

The more you can find out, the more you can tailor writing a persuasive speech (including tone and language choice), and your MWR to fit.

For instance, going back to the obesity in children example above, we could decide,  given what we've found out about the audience, the hard-hitting approach would generate too many obstacles to overcome.

Therefore we will be writing a persuasive speech with a non-threatening MWR that has mothers accepting a pamphlet on children's healthy snack choices to take home.

4. Keep it local

Where possible draw your examples from local material. The reason is we are more likely to care or respond when we actively know who or what is involved firsthand. We identify, and the more we identify, the more invested we are in finding a solution. The situation becomes real to us and we care.

5. Evidence and empathy

An essential part of putting together a good persuasive speech is finding credible evidence to support your argument.

Seek out reputable, reliable, quotable sources to back the points you make. Without them your speech will fail its purpose.

Persuasion is a synthesis of emotional as well as intellectual appeal.

Emotional content will be dismissed unless it is properly backed. Conversely purely intellectual content will be dismissed if it lacks empathy or feeling. You need both - in equal measure.

6. Balance and obstacles

Seek out and address the opposition's arguments, or obstacles in the path of adopting your course of action, fairly and respectfully. Find the elements you share. Openly acknowledge and be clear about them. This builds credibility and trust and as a result your points of departure are more likely to be listened to.

7. Choosing a structural pattern

Once you've decided your topic and its angle, done your audience analysis, fixed what you want to achieve (MWR), researched for evidence, and addressed the obstacles, you're finally ready to begin writing.

What pattern or model will you use?

Image - diagram naming 4 structural patterns for persuasive speeches

There is more than one.

Have a look at each of the four below to see which best suits your topic, speech purpose and audience.

1) Monroe's Motivated Sequence

Alan H Monroe

This is a tried and tested model developed in the 1930's by Allan H Monroe. Monroe's Motivated Sequence follows the normal mind-flow or thought sequence someone goes through when someone else is persuading them to do something.

It's a pattern used over and over again by the professional persuaders:  marketers, advertisers, politicians ...

Monroe's Motivated Sequence in action

You can find out more about the five steps involved in writing a persuasive speech using  Monroe's Motivated Sequence  here. There's an explanation with examples of each step, and a printable blank outline template to download.

There's also an  example persuasive speech  to read that uses the method.

2) Problem/Solution

This is a two step pattern. The first part outlines/explains the problem and the second provides the solution which includes meeting the obstacles and giving evidence.

3) Comparison

In this pattern the method is to compare an item/object/idea/action against another similar item/object/idea/action and establish why the item/object/idea/action you are supporting is superior.

Example: Why a SBI website is better than a Wordpress site if you want to build an online business

  • Reason One Wordpress primarily is a blogging platform and blogging is not a business model
  • Reason Two Wordpress does not supply fully integrated step-by-step instructions to build a sustainable e-business
  • Reason Three Wordpress does not provide its users with constant and fully tested upgrades/updating

With each comparison point compelling, relevant evidence is provided and obstacles are met.

(If you're curious check out the SBI v Wordpress comparison. There are many more than three reasons why SBI is the preferred online business platform! Wordpress or SBI? And these days you can actually have both through SBI.)

4) Using the negative to persuade

In this model the reasons why you are against the opposition of your chosen topic are highlighted.

Example: The topic is Teenage Binge Drinking and the angle is to persuade parents to take more control

  • Leads to anti-social behavior - for example, mindless vandalism, drunk-driving, and unprotected sex 
  • Impacts on growing brains - an overview of current research
  • Has implications for developing addictions - alcoholism, nicotine ...

Each negative reason is backed with evidence. One piles on top the other creating an urgency to solve the problem. Your positive solution coming at the end of the speech clinches the argument.

how to give the persuasive speech

More speech resources

For more about the processes involved in writing a successful speech check these pages:

  • Using storytelling effectively

Quote: The universe is made of stories, not atoms. Muriel Rukeyser - The Speed of Darkness.

For more about delivering your persuasive speech persuasively please don't overlook these pages. They are gold! Writing is a only part of the process. How you deliver completes it.

  • How to rehearse
  • Using vocal variety
  • Return to the top of the page  

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how to give the persuasive speech

6 Tips for Writing a Persuasive Speech (On Any Topic)

476806693

B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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how to give the persuasive speech

15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

  • The Speaker Lab
  • June 24, 2024

Table of Contents

Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

  • Last Updated: June 21, 2024

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how to give the persuasive speech

112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

  • Should high school athletes get tested for steroids?
  • Should schools be required to have physical education courses?
  • Should sports grades in school depend on things like athletic ability?
  • What sport should be added to or removed from the Olympics?
  • Should college athletes be able to make money off of their merchandise?
  • Should sports teams be able to recruit young athletes without a college degree?
  • Should we consider video gamers as professional athletes?
  • Is cheerleading considered a sport?
  • Should parents allow their kids to play contact sports?
  • Should professional female athletes be paid the same as professional male athletes?
  • Should college be free at the undergraduate level?
  • Is the traditional college experience obsolete?
  • Should you choose a major based on your interests or your potential salary?
  • Should high school students have to meet a required number of service hours before graduating?
  • Should teachers earn more or less based on how their students perform on standardized tests?
  • Are private high schools more effective than public high schools?
  • Should there be a minimum number of attendance days required to graduate?
  • Are GPAs harmful or helpful?
  • Should schools be required to teach about standardized testing?
  • Should Greek Life be banned in the United States?
  • Should schools offer science classes explicitly about mental health?
  • Should students be able to bring their cell phones to school?
  • Should all public restrooms be all-gender?
  • Should undocumented immigrants have the same employment and education opportunities as citizens?
  • Should everyone be paid a living wage regardless of their employment status?
  • Should supremacist groups be able to hold public events?
  • Should guns be allowed in public places?
  • Should the national drinking age be lowered?
  • Should prisoners be allowed to vote?
  • Should the government raise or lower the retirement age?
  • Should the government be able to control the population?
  • Is the death penalty ethical?

Environment

  • Should stores charge customers for plastic bags?
  • Should breeding animals (dogs, cats, etc.) be illegal?
  • Is it okay to have exotic animals as pets?
  • Should people be fined for not recycling?
  • Should compost bins become mandatory for restaurants?
  • Should electric vehicles have their own transportation infrastructure?
  • Would heavier fining policies reduce corporations’ emissions?
  • Should hunting be encouraged or illegal?
  • Should reusable diapers replace disposable diapers?

Science & Technology

  • Is paper media more reliable than digital news sources?
  • Should automated/self-driving cars be legalized?
  • Should schools be required to provide laptops to all students?
  • Should software companies be able to have pre-downloaded programs and applications on devices?
  • Should drones be allowed in military warfare?
  • Should scientists invest more or less money into cancer research?
  • Should cloning be illegal?
  • Should societies colonize other planets?
  • Should there be legal oversight over the development of technology?

Social Media

  • Should there be an age limit on social media?
  • Should cyberbullying have the same repercussions as in-person bullying?
  • Are online relationships as valuable as in-person relationships?
  • Does “cancel culture” have a positive or negative impact on societies?
  • Are social media platforms reliable information or news sources?
  • Should social media be censored?
  • Does social media create an unrealistic standard of beauty?
  • Is regular social media usage damaging to real-life interactions?
  • Is social media distorting democracy?
  • How many branches of government should there be?
  • Who is the best/worst president of all time?
  • How long should judges serve in the U.S. Supreme Court?
  • Should a more significant portion of the U.S. budget be contributed towards education?
  • Should the government invest in rapid transcontinental transportation infrastructure?
  • Should airport screening be more or less stringent?
  • Should the electoral college be dismantled?
  • Should the U.S. have open borders?
  • Should the government spend more or less money on space exploration?
  • Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
  • Should nuns and priests become genderless roles?
  • Should schools and other public buildings have prayer rooms?
  • Should animal sacrifice be legal if it occurs in a religious context?
  • Should countries be allowed to impose a national religion on their citizens?
  • Should the church be separated from the state?
  • Does freedom of religion positively or negatively affect societies?

Parenting & Family

  • Is it better to have children at a younger or older age?
  • Is it better for children to go to daycare or stay home with their parents?
  • Does birth order affect personality?
  • Should parents or the school system teach their kids about sex?
  • Are family traditions important?
  • Should parents smoke or drink around young children?
  • Should “spanking” children be illegal?
  • Should parents use swear words in front of their children?
  • Should parents allow their children to play violent video games?

Entertainment

  • Should all actors be paid the same regardless of gender or ethnicity?
  • Should all award shows be based on popular vote?
  • Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
  • Should movies and television shows have ethnicity and gender quotas?
  • Should newspapers and magazines move to a completely online format?
  • Should streaming services like Netflix and Hulu be free for students?
  • Is the movie rating system still effective?
  • Should celebrities have more privacy rights?

Arts & Humanities

  • Are libraries becoming obsolete?
  • Should all schools have mandatory art or music courses in their curriculum?
  • Should offensive language be censored from classic literary works?
  • Is it ethical for museums to keep indigenous artifacts?
  • Should digital designs be considered an art form? 
  • Should abstract art be considered an art form?
  • Is music therapy effective?
  • Should tattoos be regarded as “professional dress” for work?
  • Should schools place greater emphasis on the arts programs?
  • Should euthanasia be allowed in hospitals and other clinical settings?
  • Should the government support and implement universal healthcare?
  • Would obesity rates lower if the government intervened to make healthy foods more affordable?
  • Should teenagers be given access to birth control pills without parental consent?
  • Should food allergies be considered a disease?
  • Should health insurance cover homeopathic medicine?
  • Is using painkillers healthy?
  • Should genetically modified foods be banned?
  • Should there be a tax on unhealthy foods?
  • Should tobacco products be banned from the country?
  • Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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7 Best Short Persuasive Speech Examples to Drive Change

Leah Nguyen • 08 April, 2024 • 7 min read

Are you looking for persuasive speches? Persuasion is power, and within a mere three minutes, you can move mountains - or at least change some minds.

But with brevity comes pressure to pack a maximum punch.

So how do you deliver impact concisely and command attention from the get-go? Let us show you some short persuasive speech examples that convince the audience in less than the time to microwave a pizza.

Table of Contents

1-minute short persuasive speech examples, 3-minute short persuasive speech examples, 5-minute short persuasive speech examples, bottom line, frequently asked questions.

Short persuasive speech examples

Tips for Audience Engagement

  • A Persuasive Speech Outline
  • How Do You Express Yourself?
  • Use live word clouds or live Q&A to survey your audience easier!
  • Use brainstorming tool effectively by AhaSlides idea board

Alternative Text

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

The 1-minute persuasive speeches are similar to a 30-second elevator pitch which constrain what you can do due to their limited time. Here are some examples that stick to a single, compelling call to action for a 1-minute window.

Short persuasive speech examples

#1. Title: Go Meatless on Mondays

Good afternoon everyone. I'm asking you to join me in adopting a simple change that can positively impact both our health and the planet - going meatless one day a week. On Mondays, commit to leaving meat off your plate and choosing vegetarian options instead. Research shows cutting back on red meat just a bit provides significant benefits. You'll reduce your risk of chronic diseases while lessening your environmental footprint. Meatless Mondays are easy to incorporate into any lifestyle. So starting next week, I hope you'll help raise awareness around sustainable eating by participating. Every small choice matters - will you make this one with me?

#2. Title: Volunteer at the Library

Hello, my name is X and I'm here today to tell you about an exciting opportunity to give back to the community. Our public library is seeking more volunteers to assist patrons and help keep its services running strong. As little as two hours per month of your time would be hugely appreciated. Tasks can include shelving books, reading to children, and assisting seniors with technology. Volunteering is a great way to build skills while feeling fulfilled through serving others. Please consider signing up at the front desk. Our library brings people together - help keep it open for all by offering your time and talents. Thank you for listening!

#3. "Invest in Your Career with Continued Education"

Friends, to stay competitive in today's world we must commit to lifelong learning. A degree alone won't cut it anymore. That's why I'm encouraging you all to consider pursuing additional certifications or classes part-time. It's a great way to boost your skills and open new doors. Just a few hours a week can make a big difference. Companies also love seeing employees who take the initiative to grow. So let's support each other along the way. Who wants to further their career together starting this fall?

These persuasive speech examples clearly state the position and main information within 3 minutes. You can have a tad bit more freedom to express your points compared to the 1-minute speeches.

Short persuasive speech examples

#1. "Spring Clean Your Social Media"

Hey everyone, social media can be fun but it also eats up a lot of our time if we’re not careful. I know from experience - I was constantly scrolling instead of doing things I enjoy. But I had an epiphany last week - it’s time for a digital detox! So I did some spring cleaning and unfollowed accounts that didn’t spark joy. Now my feed is full of inspiring folks instead of distractions. I feel less pulled to mindlessly browse and more present. Who’s with me in lightening your online load so you can spend more high-quality time in real life? It takes just a few minutes to unsubscribe and you won’t miss the stuff that doesn’t serve you.

#2. "Visit Your Local Farmers Market"

Guys, have you been to the downtown farmers market on Saturdays? It's one of my favourite ways to spend the morning. The fresh veggies and local goods are amazing, and you get to chat with friendly farmers growing their own stuff. I always walk away with breakfast and lunch sorted for days. Even better, shopping directly from farmers means more money goes back into our community. It's a fun outing too - I see lots of neighbours there every weekend. So this Saturday, let's go check it out. Who wants to join me on a trip to support locals? I promise you'll leave full and happy.

#3. "Reduce Food Waste through Composting"

How can we help the planet while saving money? By composting our food scraps, that's how. Did you know food rotting in landfills is a major source of methane gas? But if we compost it naturally, those scraps turn into nutrient-rich soil instead. It's easy to get started with a backyard bin too. Just 30 minutes a week breaks down apple cores, banana peels, coffee grounds - you name it. I promise your garden or community garden will thank you. Who wants to do their part and compost with me from now on?

Covering your information in a few minutes is possible if you have a well-established persuasive speech outline .

Let's look at this 5-minute example on life:

Short persuasive speech examples

We've all heard the saying "You only live once". But how many of us truly understand this motto and appreciate each day to its maximum? I'm here to persuade you that carpe diem should be our mantra. Life is too precious to take for granted.

Too often we get caught up in daily routines and trivial worries, neglecting to fully experience each moment. We scroll mindlessly through phones instead of engaging with real people and surroundings. Or we work excessive hours without dedicating quality time to relationships and hobbies that feed our souls. What's the point of any of this if not to genuinely live and find joy each day?

The truth is, we really don't know how much time we have. An unforeseen accident or illness could end even the healthiest life in an instant. Yet we trudge through life on autopilot instead of embracing opportunities as they arise. Why not commit to living consciously in the present rather than the hypothetical future? We must make a habit of saying yes to new adventures, meaningful connections, and simple pleasures that spark life within us.

To wrap it up, let this be the era where we stop waiting to truly live. Each sunrise is a gift, so let's open our eyes to experience this wonderful ride called life to its absolute fullest. You never know when it might end, so make each moment count from today forward.

👩‍💻 How to Make a 5 Minute Presentation with 30 Topic Ideas in 2024

We hope these exemplary short speech examples have inspired and equipped you to craft impactful persuasive openers of your own.

Remember, in just a minute or two, you have the potential to spark real change. So keep messages concise yet vivid, paint compelling pictures through well-chosen words, and above all, leave audiences eager to hear more.

Which is an example of a persuasive speech?

Persuasive speeches present a clear position and utilise arguments, facts and reasoning to convince an audience to accept that particular viewpoint. For example, a speech which is written to convince voters to approve local funding for park upgrades and maintenance.

How do you write a 5-minute persuasive speech?

Choose a specific topic that you are passionate and knowledgeable about. Write an attention-grabbing introduction and develop 2 to 3 main arguments or points to support your thesis/position. Time your practice runs and cut content to fit within 5 minutes, accounting for natural speech pacing

Leah Nguyen

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

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How to Write a Persuasive Speech | Tips for Crafting an Effective One in 2024

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5 Tips for Giving a Persuasive Presentation

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today: Ethos. Start your talk by establishing your credibility and character. Show your audience that you are committed […]

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today:

Source: This tip is adapted from “The Art of Persuasion Hasn’t Changed in 2,000 Years,” by Carmine Gallo

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Tim David

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How to give a persuasive speech, 3 simple steps to influencing an audience.

Posted February 28, 2017

Tim David

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t do your job as a speaker.

You’ve probably heard the classic public speaking formula a zillion times:

  • Tell them what you’re going to tell them.
  • Tell them what you’ve told them.

That might be okay for informative speeches, but it’s terrible for persuasive speeches. And it’s boring . SOOOOO boring!

Telling is NOT selling.

As a professional speaker , I use a fairly complex process to craft my talks (which includes a 3-step framework and a 50-Point Public Speaking Checklist that I’ll never deliver a speech without.)

Whether it’s a 20-minute “lunch and learn” webinar or a 60-minute keynote address for a management conference, the basic formula remains the same.

You can have my 50-point checklist for free HERE . For my 3-step framework...just keep reading.

PUBLIC SPEAKING TIP: A maze is much easier to solve backwards .

Influencing someone is a complex, daunting task. The process of going from where they are to where you want them to be can often seem maze-like.

I have a secret: Do it backwards.

What do you want them to do after hearing your speech? Decide on that FIRST.

For example, let’s say you want to convince non-voters to get out and vote. That’s the end of your maze. Let's work our way backwards from there.

You can’t just say, “Go vote.” That won’t carry any weight. You’ve got to build a connection first.

So, the step before call to action is build connection .

But wait...how can you build connection if no one is listening to you? Before we build connection we must first earn their attention .

Bingo. That’s how I came to my 3-Step Public Speaking Framework: “ACA” (Attention, Connection, Action).

Follow these guidelines and you'll be well on your way to a great speech!

STEP ONE: “ATTENTION”

GOAL: Make them think, “This will be different, I like this person, and this will be FUN.”

You’ve only got a few moments, so think hard about what you can do to accomplish the important goals above.

Expressing similarity (“I remember sitting right where you are now…”), Humor (especially self-deprecating), Communicating novelty (”This will be unlike anything you’ve ever heard before on the topic of influence”), Dressing distinctly, Walking in from the back of the room instead of the wings, etc.

Body language is the fastest and best way to grab attention. Here’s a crash course on good body language .

STEP TWO: “CONNECTION”

GOAL: Make them think, “This relates to my life and it is simple enough for me to do.”

If it’s not relevant to my life, you’ve lost me. If it’s too complicated, you’ve lost me. I can’t fix global warming , but I can cast a vote. Connect your message to me (especially through storytelling), and you’ve got a chance.

Consider...

Stating their problem or their possibility. A problem is about pain and possibility is about gain. (Keep in mind, pain is twice as powerful as gain.)

Examples: “How many of you are tired of negative people and chronic complainers in the workplace?” (Problem)

“I’ve uncovered a little-known niche that can bring you more customers than you can imagine.” (Possibility)

how to give the persuasive speech

Simplifying your message. Just because you are an expert on your topic, doesn’t mean your audience wants to become one too. A confused mind does NOTHING. There’s no faster way to make an audience tune you out than to overload them with information.

Sharing a “mess to success” story - featuring you as the “guide”. Example: “Toni was failing as a manager. Her team wasn’t performing but yet she was the one taking all the blame. She wanted to be the ‘cool boss’ so she tried being everyone’s friend. That backfired. Then she tried "laying down the law". That backfired too! It all changed when she discovered the power of my influential communication framework. Suddenly, her team genuinely respects her, they are more productive and creative than ever before, and her boss gave her a raise!”

Toni is the hero. She’s the one everyone can relate to. If she can do it, they can do it. You’re merely the guide who helped make it all possible. Donald Miller of StoryBrand teaches that too many people try to be the hero. Instead, he suggests taking on the role of Yoda so the audience can feel like Luke Skywalker.

STEP THREE: ACTION

GOAL: Encourage them to ACT!

Too often, we either forget to ask, or we’re afraid to ask. Don’t forget a direct call-to-action in your speech. Tell them exactly what you want them to do. Don’t be shy and don’t make them guess.

Sharing a closing story. This last story should be in alignment with how you want the audience to feel when they leave. If you want them to feel energized, tell an energetic story. There is almost nothing more captivating or more persuasive than a good story.

Delivering one last one-liner that tells them exactly what you want them to do next. Example: “Remember...Grab your coat and go out to VOTE!” (Bonus points if it rhymes.)

Speaking of bonus...Ready to download my 50-Point Public Speaking Tips Checklist ? This guide will tell you exactly what you need to add to (or take away from) your speech. You'll never again miss an important point or forget to do something obvious during your presentation.

GET THE PUBLIC SPEAKING CHECKLIST FOR FREE: http://www.moreinfluential.com/business

Tim David

Tim David is an ex-magician turned author and speaker on the science of human connection at work and in life.

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150 Good Persuasive Speech Topics for Students in 2024

April 1, 2024

Do you know that moment in your favorite film, when the soundtrack begins to swell and the main character stands up and delivers a speech so rousing, so impassioned, it has the entire room either weeping or cheering by the time it concludes? What distinguishes the effectiveness of such a speech is not only the protagonist’s stellar delivery but also the compelling nature of the subject matter at hand. Choosing an effective persuasive speech topic is essential for guaranteeing that your future speech or essay is as moving as these . If this sounds like a tall order, have no fear. Below you’ll find a list of some of the best and most interesting persuasive speech topics for high school students to tackle, from the playful (“Pets for President”) to the serious (“Should We Stop AI from Replacing Human Workers?”).

And if you’re craving more inspiration, feel free to check out this list of Great Debate Topics , which can be used to generate further ideas.

What is a Good Persuasive Speech?

Before we get to the list, we must address the question on everyone’s minds: what is a persuasive speech, and what the heck makes for a good persuasive speech topic? A persuasive speech is a speech that aims to convince its listeners of a particular point of view . At the heart of each persuasive speech is a central conflict . Note: The persuasive speech stands in contrast to a simple informative speech, which is intended purely to convey information. (I.e., an informative speech topic might read: “The History of Making One’s Bed,” while a persuasive speech topic would be: “Why Making One’s Bed is a Waste of Time”—understand?)

And lest you think that persuasive speeches are simply assigned by your teachers as a particularly cruel form of torture, remember that practicing your oratory skills will benefit you in all areas of life—from job interviews, to business negotiations, to your future college career in public policy or international relations . Knowing how to use your voice to enact meaningful change is a valuable skill that can empower you to make a difference in the world.

Components of a Great Persuasive Speech Topic

The ideal persuasive speech topic will inspire the audience to action via both logical arguments and emotional appeals. As such, we can summarize the question “what makes a good persuasive speech topic?” by saying that the topic must possess the following qualities:

  • Timeliness and Relevance . Great persuasive speech topics grapple with a contemporary issue that is meaningful to the listener at hand. The topic might be a current news item, or it might be a long-standing social issue. In either case, the topic should be one with real-world implications.
  • Complexity . A fruitful persuasive speech topic will have many facets. Topics that are controversial, with some gray area, lend themselves to a high degree of critical thinking. They also offer the speaker an opportunity to consider and refute all counterarguments before making a compelling case for his or her own position.
  • Evidence . You want to be able to back up your argument with clear evidence from reputable sources (i.e., not your best friend or dog). The more evidence and data you can gather, the more sound your position will be. In addition, your audience will be more inclined to trust you.
  • Personal Connection. Do you feel passionately about the topic you’ve chosen? If not, it may be time to go back to the drawing board. This does not mean you have to support the side you choose; sometimes, arguing for the opposing side of what you personally believe can be an effective exercise in building empathy and perspective. Either way, though, the key is to select a topic that you care deeply about. Your passion will be infectious to the audience.

150 Good Persuasive Speech Topics

  • Should tech companies regulate the development of AI systems and automation to protect humans’ jobs?
  • Should we limit screen time for children?
  • Is it ethical for AI models like Dall-E to train themselves on artists’ work without the artists’ permission?
  • Should the government regulate the use of personal drones?
  • Is mass surveillance ethical? Does its threat to civil liberties outweigh its benefits?
  • Are virtual reality experiences a valuable educational tool?
  • Do the positive effects of powerful AI systems outweigh the risks?
  • Do voice assistants like Siri and Alexa invade individuals’ privacy?
  • Are cell phone bans in the classroom effective for improving student learning?
  • Does the use of facial recognition technology in public violate individuals’ privacy?
  • Should students be allowed to use ChatGPT and other AI tools for writing assignments?
  • Should AI-generated art be allowed in art shows or contests?
  • Who holds responsibility for accidents caused by self-driving cars: the driver or the car company?

Business and Economy

  • Should we do away with the minimum wage? Why or why not?
  • Is it ethical for companies to use unpaid internships as a source of labor?
  • Does the gig economy benefit or harm workers?
  • Is capitalism the best economic system?
  • Is it ethical for companies to use sweatshops in developing countries?
  • Should the government provide free healthcare for all citizens?
  • Should the government regulate prices on pharmaceutical drugs?
  • Should the government enact a universal base income?
  • Should customers be required to tip a minimum amount in order to ensure food service workers make a living wage?
  • Should someone’s tattoos or personal appearance factor into the hiring process?
  • Should US workers have more vacation time?
  • Is big game hunting beneficial for local communities?
  • Should we legalize euthanasia?
  • Is it ethical to use animals for medical research?
  • Is it ethical to allow access to experimental treatments for terminally ill patients?
  • Should we allow genetic engineering in humans?
  • Is the death penalty obsolete?
  • Should we allow the cloning of humans?
  • Is it ethical to allow performance-enhancing drugs in sports?
  • Should embryonic stem cell collection be allowed?
  • Do frozen IVF embryos have rights?
  • Should state and federal investigators be allowed to use DNA from genealogy databases?
  • Should the government limit how many children a couple can have?
  • Is spanking children an acceptable form of discipline?
  • Should we allow parents to choose their children’s physical attributes through genetic engineering?
  • Should we require parents to vaccinate their children?
  • Should we require companies to give mandatory paternal and maternal leave?
  • Should children be allowed to watch violent movies and video games?
  • Should parents allow their teenagers to drink before they turn 21?
  • Should the government provide childcare?
  • Should telling your children about Santa Claus be considered lying?
  • Should one parent stay home?
  • Should parental consent be required for minors to receive birth control?
  • Is it an invasion of privacy for parents to post photographs of their children on social media?

Social Media

  • Should social media platforms ban political ads?
  • Do the benefits of social media outweigh the downsides?
  • Should the government hold social media companies responsible for hate speech on their platforms?
  • Is social media making us more or less social?
  • Do platforms like TikTok exacerbate mental health issues in teens?
  • Should the government regulate social media to protect citizens’ privacy?
  • Is it right for parents to monitor their children’s social media accounts?
  • Should social media companies enact a minimum user age restriction?
  • Should we require social media companies to protect user data?
  • Should we hold social media companies responsible for cyberbullying?
  • Should schools ban the use of social media from their networks?
  • Should we be allowed to record others without their consent?
  • Do online crime sleuths help or hurt criminal investigations?

Education – Persuasive Speech Topics 

  • Would trade schools and other forms of vocational training benefit a greater number of students than traditional institutions of higher education?
  • Should colleges use standardized testing in their admissions processes?
  • Is forcing students to say the Pledge a violation of their right to freedom of speech?
  • Should school districts offer bilingual education programs for non-native speakers?
  • Should schools do away with their physical education requirements?
  • Should schools incorporate a remote learning option into their curriculum?
  • Should we allow school libraries to ban certain books?
  • Should we remove historical figures who owned slaves from school textbooks and other educational materials?
  • Should we have mixed-level classrooms or divide students according to ability?
  • Should grading on a curve be allowed?
  • Should graphic novels be considered literature?
  • Should all students have to take financial literacy classes before graduating?
  • Should colleges pay student athletes?
  • Should we ban violent contact sports like boxing and MMA?
  • Should sports leagues require professional athletes to stand during the national anthem?
  • Should sports teams ban players like Kyrie Irving when they spread misinformation or hate speech?
  • Should high schools require their athletes to maintain a certain GPA?
  • Should the Olympic committee allow transgender athletes to compete?
  • Should high schools ban football due to its safety risks to players?
  • Should all high school students be required to play a team sport?
  • Should sports teams be mixed instead of single-gender?
  • Should there be different athletic standards for men and women?
  • In which renewable energy option would the US do best to invest?
  • Should the US prioritize space exploration over domestic initiatives?
  • Should companies with a high carbon footprint be punished?
  • Should the FDA ban GMOs?
  • Would the world be a safer place without nuclear weapons?
  • Does AI pose a greater threat to humanity than it does the potential for advancement?
  • Who holds the most responsibility for mitigating climate change: individuals or corporations?
  • Should we be allowed to resurrect extinct species?
  • Are cancer screening programs ethical?

Social Issues – Persuasive Speech Topics

  • College education: should the government make it free for all?
  • Should we provide free healthcare for undocumented immigrants?
  • Is physician-assisted suicide morally justifiable?
  • Does social media have a negative impact on democracy?
  • Does cancel culture impede free speech?
  • Does affirmative action help or hinder minority groups in the workplace?
  • Should we hold public figures and celebrities to a higher standard of morality?
  • Should abortion be an issue that is decided at the federal or state level?
  • Should the sex offender registry be available to the public?
  • Should undocumented immigrants have a path to amnesty?
  • Do syringe services programs reduce or increase harmful behaviors?
  • Should there be a statute of limitations?
  • Should those who are convicted of a crime be required to report their criminal history on job and housing applications?

Politics and Government

  • Is the Electoral College still an effective way to elect the President of the US?
  • Should we allow judges to serve on the Supreme Court indefinitely?
  • Should the US establish a national gun registry?
  • Countries like Israel and China require all citizens to serve in the military. Is this a good or bad policy?
  • Should the police force require all its officers to wear body cameras while on duty?
  • Should the US invest in the development of clean meat as a sustainable protein source?
  • Should the US adopt ranked-choice voting?
  • Should institutions that profited from slavery provide reparations?
  • Should the government return land to Native American tribes?
  • Should there be term limits for representatives and senators?
  • Should there be an age limit for presidential candidates?
  • Should women be allowed in special forces units?

Easy Persuasive Speech Topics

  • Should schools have uniforms?
  • Can video games improve problem-solving skills?
  • Are online classes as effective as in-person classes?
  • Should companies implement a four-day work week?
  • Co-ed learning versus single-sex: which is more effective?
  • Should the school day start later?
  • Is homework an effective teaching tool?
  • Are electric cars really better for the environment?
  • Should schools require all students to study a foreign language?
  • Do professional athletes get paid too much money?

Fun Persuasive Speech Topics

  • Should we allow pets to run for public office?
  • Does pineapple belong on pizza?
  • Would students benefit from schools swapping out desks with more comfortable seating arrangements (i.e., bean bag chairs and couches)?
  • Is procrastination the key to success?
  • Should Americans adopt British accents to sound more intelligent?
  • The age-old dilemma: cats or dogs?
  • Should meme creators receive royalties when their memes go viral?
  • Should there be a minimum drinking age for coffee?
  • Are people who make their beds every day more successful than those who don’t?

Interesting Persuasive Speech Topics

  • Is the movie ranking system an effective way to evaluate the appropriateness of films?
  • Should the government place a “health tax” on junk food?
  • Is it ethical to create artificial life forms that are capable of complex emotions?
  • Should parents let children choose their own names?
  • Creating clones of ourselves to serve as organ donors: ethical or not?
  • Is it ethical to engineer humans to be better and more optimized than nature intended?
  • Should we adopt a universal language to communicate with people from all countries?
  • Should there be a penalty for people who don’t vote?
  • Should calories be printed on menus?
  • Does tourism positively or negatively impact local communities?
  • When used by non-Natives, are dreamcatchers cultural appropriation?
  • Should companies require their employees to specify pronouns in their signature line?
  • Should commercial fishing be banned?
  • Are cemeteries sustainable?
  • Is it okay to change the race, culture, and/or gender of historical figures in movies or TV shows?

I’ve Chosen My Topic, Now What?

Once you’ve selected your topic, it’s time to get to work crafting your argument. Preparation for a persuasive speech or essay involves some key steps, which we’ve outlined for you below.

How to Create a Successful Persuasive Speech, Step by Step

  • Research your topic. Read widely and smartly. Stick to credible sources, such as peer-reviewed articles, published books, government reports, textbooks, and news articles. The right sources and data will be necessary to help you establish your authority. As you go, take notes on the details and nuances of your topic as well as potential counterarguments. Research the counterarguments, too.
  • Choose an angle. For example, if you chose the topic “Should we limit screen time for children?” your speech should come down firmly on one side of that debate. If your topic is frequently debated, such as abortion, capital punishment, gun control, social media, etc. try to find a niche angle or new research. For example, instead of “Should abortion be legal?” you might consider “Should you be able to order abortion pills online?” Another example: “Should the death penalty be banned?” might become “How long is it ethical for someone to stay on death row?” If you do some digging, even the most cliche topics have incredibly interesting and relatively unexplored sub-topics.
  • Create an outline. Your outline should include an introduction with a thesis statement, a body that uses evidence to elaborate and support your position while refuting any counterarguments, and a conclusion. The conclusion will both summarize the points made earlier and serve as your final chance to persuade your audience.
  • Write your speech. Use your outline to help you as well as the data you’ve collected. Remember: this is not dry writing; this writing has a point of view, and that point of view is yours . Accordingly, use anecdotes and examples to back up your argument. The essential components of this speech are logos (logic), ethos (credibility), and pathos (emotion) . The ideal speech will use all three of these functions to engage the audience.

How to Practice and Deliver a Persuasive Speech

  • Talk to yourself in the mirror, record yourself, and/or hold a practice speech for family or friends. If you’ll be using visual cues, a slide deck, or notecards, practice incorporating them seamlessly into your speech. You should practice until your speech feels very familiar, at least 5-10 times.
  • Practice body language. Are you making eye contact with your audience, or looking at the ground? Crossing your arms over your chest or walking back and forth across the room? Playing with your hair, cracking your knuckles, or picking at your clothes? Practicing what to do with your body, face, and hands will help you feel more confident on speech day.
  • Take it slow. It’s common to talk quickly while delivering a speech—most of us want to get it over with! However, your audience will be able to connect with you much more effectively if you speak at a moderate pace, breathe, and pause when appropriate.
  • Give yourself grace. How you recover from a mistake is much more important than the mistake itself. Typically, the best approach is to good-naturedly shrug off a blip and move on. 99% of the time, your audience won’t even notice!

Good Persuasive Speech Topics—Final Thoughts

The art of persuasive speaking is a tricky one, but the tips and tricks laid out here will help you craft a compelling argument that will sway even the most dubious audience to your side. Mastering this art takes both time and practice, so don’t fret if it doesn’t come to you right away. Remember to draw upon your sources, speak with authority, and have fun. Once you have the skill of persuasive speaking down, go out there and use your voice to impact change!

Looking for some hot-button topics in college admissions? You might consider checking out the following:

  • Do Colleges Look at Social Media?
  • Should I Apply Test-Optional to College?
  • Should I Waive My Right to See Letters of Recommendation?
  • Should I Use the Common App Additional Information Section?
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Lauren Green

With a Bachelor of Arts in Creative Writing from Columbia University and an MFA in Fiction from the Michener Center for Writers at the University of Texas at Austin, Lauren has been a professional writer for over a decade. She is the author of the chapbook  A Great Dark House  (Poetry Society of America, 2023) and a forthcoming novel (Viking/Penguin).

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Nervous about making a speech? Life Kit can help

Nervous about making a speech life kit can help..

It can be anxiety-inducing to deliver a speech in front of an audience. NPR's Life Kit talks with a speechwriter and a speech coach to get their best tips for public speaking.

Copyright © 2024 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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What Kamala Harris has said so far on key issues in her campaign

As she ramps up her nascent presidential campaign, Vice President Kamala Harris is revealing how she will address the key issues facing the nation.

In speeches and rallies, she has voiced support for continuing many of President Joe Biden’s measures, such as lowering drug costs , forgiving student loan debt and eliminating so-called junk fees. But Harris has made it clear that she has her own views on some key matters, particularly Israel’s treatment of Gazans in its war with Hamas.

In a departure from her presidential run in 2020, the Harris campaign has confirmed that she’s moved away from many of her more progressive stances, such as her interest in a single-payer health insurance system and a ban on fracking.

Harris is also expected to put her own stamp and style on matters ranging from abortion to the economy to immigration, as she aims to walk a fine line of taking credit for the administration’s accomplishments while not being jointly blamed by voters for its shortcomings.

Her early presidential campaign speeches have offered insights into her priorities, though she’s mainly voiced general talking points and has yet to release more nuanced plans. Like Biden, she intends to contrast her vision for America with that of former President Donald Trump. ( See Trump’s campaign promises here .)

“In this moment, I believe we face a choice between two different visions for our nation: one focused on the future, the other focused on the past,” she told members of the historically Black sorority Zeta Phi Beta at an event in Indianapolis in late July. “And with your support, I am fighting for our nation’s future.”

Here’s what we know about Harris’ views:

Harris took on the lead role of championing abortion rights for the administration after Roe v. Wade was overturned in June 2022. This past January, she started a “ reproductive freedoms tour ” to multiple states, including a stop in Minnesota thought to be the first by a sitting US president or vice president at an abortion clinic .

On abortion access, Harris embraced more progressive policies than Biden in the 2020 campaign, as a candidate criticizing his previous support for the Hyde Amendment , a measure that blocks federal funds from being used for most abortions.

Policy experts suggested that although Harris’ current policies on abortion and reproductive rights may not differ significantly from Biden’s, as a result of her national tour and her own focus on maternal health , she may be a stronger messenger.

High prices are a top concern for many Americans who are struggling to afford the cost of living after a spell of steep inflation. Many voters give Biden poor marks for his handling of the economy, and Harris may also face their wrath.

In her early campaign speeches, Harris has echoed many of the same themes as Biden, saying she wants to give Americans more opportunities to get ahead. She’s particularly concerned about making care – health care, child care, elder care and family leave – more affordable and available.

Harris promised at a late July rally to continue the Biden administration’s drive to eliminate so-called “junk fees” and to fully disclose all charges, such as for events, lodging and car rentals. In early August, the administration proposed a rule that would ban airlines from charging parents extra fees to have their kids sit next to them.

On day one, I will take on price gouging and bring down costs. We will ban more of those hidden fees and surprise late charges that banks and other companies use to pad their profits.”

Since becoming vice president, Harris has taken more moderate positions, but a look at her 2020 campaign promises reveals a more progressive bent than Biden.

As a senator and 2020 presidential candidate, Harris proposed providing middle-class and working families with a refundable tax credit of up to $6,000 a year (per couple) to help keep up with living expenses. Titled the LIFT the Middle Class Act, or Livable Incomes for Families Today, the measure would have cost at the time an estimated $3 trillion over 10 years.

Unlike a typical tax credit, the bill would allow taxpayers to receive the benefit – up to $500 – on a monthly basis so families don’t have to turn to payday loans with very high interest rates.

As a presidential candidate, Harris also advocated for raising the corporate income tax rate to 35%, where it was before the 2017 Tax Cuts and Jobs Act that Trump and congressional Republicans pushed through Congress reduced the rate to 21%. That’s higher than the 28% Biden has proposed.

Affordable housing was also on Harris’ radar. As a senator, she introduced the Rent Relief Act, which would establish a refundable tax credit for renters who annually spend more than 30% of their gross income on rent and utilities. The amount of the credit would range from 25% to 100% of the excess rent, depending on the renter’s income.

Harris called housing a human right and said in a 2019 news release on the bill that every American deserves to have basic security and dignity in their own home.

Consumer debt

Hefty debt loads, which weigh on people’s finances and hurt their ability to buy homes, get car loans or start small businesses, are also an area of interest to Harris.

As vice president, she has promoted the Biden administration’s initiatives on student debt, which have so far forgiven more than $168 billion for nearly 4.8 million borrowers . In mid-July, Harris said in a post on X that “nearly 950,000 public servants have benefitted” from student debt forgiveness, compared with only 7,000 when Biden was inaugurated.

A potential Harris administration could keep that momentum going – though some of Biden’s efforts have gotten tangled up in litigation, such as a program aimed at cutting monthly student loan payments for roughly 3 million borrowers enrolled in a repayment plan the administration implemented last year.

The vice president has also been a leader in the White House efforts to ban medical debt from credit reports, noting that those with medical debt are no less likely to repay a loan than those who don’t have unpaid medical bills.

In a late July statement praising North Carolina’s move to relieve the medical debt of about 2 million residents, Harris said that she is “committed to continuing to relieve the burden of medical debt and creating a future where every person has the opportunity to build wealth and thrive.”

Health care

Harris, who has had shifting stances on health care in the past, confirmed in late July through her campaign that she no longer supports a single-payer health care system .

During her 2020 campaign, Harris advocated for shifting the US to a government-backed health insurance system but stopped short of wanting to completely eliminate private insurance.

The measure called for transitioning to a Medicare-for-All-type system over 10 years but continuing to allow private insurance companies to offer Medicare plans.

The proposal would not have raised taxes on the middle class to pay for the coverage expansion. Instead, it would raise the needed funds by taxing Wall Street trades and transactions and changing the taxation of offshore corporate income.

When it comes to reducing drug costs, Harris previously proposed allowing the federal government to set “a fair price” for any drug sold at a cheaper price in any economically comparable country, including Canada, the United Kingdom, France, Japan or Australia. If manufacturers were found to be price gouging, the government could import their drugs from abroad or, in egregious cases, use its existing but never-used “march-in” authority to license a drug company’s patent to a rival that would produce the medication at a lower cost.

Harris has been a champion on climate and environmental justice for decades. As California’s attorney general, Harris sued big oil companies like BP and ConocoPhillips, and investigated Exxon Mobil for its role in climate change disinformation. While in the Senate, she sponsored the Green New Deal resolution.

During her 2020 campaign, she enthusiastically supported a ban on fracking — but a Harris campaign official said in late July that she no longer supports such a ban.

Fracking is the process of using liquid to free natural gas from rock formations – and the primary mode for extracting gas for energy in battleground Pennsylvania. During a September 2019 climate crisis town hall hosted by CNN, she said she would start “with what we can do on Day 1 around public lands.” She walked that back later when she became Biden’s running mate.

Biden has been the most pro-climate president in history, and climate advocates find Harris to be an exciting candidate in her own right. Democrats and climate activists are planning to campaign on the stark contrasts between Harris and Trump , who vowed to push America decisively back to fossil fuels, promising to unwind Biden’s climate and clean energy legacy and pull America out of its global climate commitments.

If elected, one of the biggest climate goals Harris would have to craft early in her administration is how much the US would reduce its climate pollution by 2035 – a requirement of the Paris climate agreement .

Immigration

Harris has quickly started trying to counter Trump’s attacks on her immigration record.

Her campaign released a video in late July citing Harris’ support for increasing the number of Border Patrol agents and Trump’s successful push to scuttle a bipartisan immigration deal that included some of the toughest border security measures in recent memory.

The vice president has changed her position on border control since her 2020 campaign, when she suggested that Democrats needed to “critically examine” the role of Immigration and Customs Enforcement, or ICE, after being asked whether she sided with those in the party arguing to abolish the department.

In June of this year, the White House announced a crackdown on asylum claims meant to continue reducing crossings at the US-Mexico border – a policy that Harris’ campaign manager, Julie Chavez Rodriguez, indicated in late July to CBS News would continue under a Harris administration.

Trump’s attacks stem from Biden having tasked Harris with overseeing diplomatic efforts in Central America in March 2021. While Harris focused on long-term fixes, the Department of Homeland Security remained responsible for overseeing border security.

She has only occasionally talked about her efforts as the situation along the US-Mexico border became a political vulnerability for Biden. But she put her own stamp on the administration’s efforts, engaging the private sector.

Harris pulled together the Partnership for Central America, which has acted as a liaison between companies and the US government. Her team and the partnership are closely coordinating on initiatives that have led to job creation in the region. Harris has also engaged directly with foreign leaders in the region.

Experts credit Harris’ ability to secure private-sector investments as her most visible action in the region to date but have cautioned about the long-term durability of those investments.

Israel-Hamas

The Israel-Hamas war is the most fraught foreign policy issue facing the country and has spurred a multitude of protests around the US since it began in October.

After meeting with Israeli Prime Minister Benjamin Netanyahu in late July, Harris gave a forceful and notable speech about the situation in Gaza.

We cannot look away in the face of these tragedies. We cannot allow ourselves to become numb to the suffering. And I will not be silent.”

Harris echoed Biden’s repeated comments about the “ironclad support” and “unwavering commitment” to Israel. The country has a right to defend itself, she said, while noting, “how it does so, matters.”

However, the empathy she expressed regarding the Palestinian plight and suffering was far more forceful than what Biden has said on the matter in recent months. Harris mentioned twice the “serious concern” she expressed to Netanyahu about the civilian deaths in Gaza, the humanitarian situation and destruction she called “catastrophic” and “devastating.”

She went on to describe “the images of dead children and desperate hungry people fleeing for safety, sometimes displaced for the second, third or fourth time.”

Harris emphasized the need to get the Israeli hostages back from Hamas captivity, naming the eight Israeli-American hostages – three of whom have been killed.

But when describing the ceasefire deal in the works, she didn’t highlight the hostage for prisoner exchange or aid to be let into Gaza. Instead, she singled out the fact that the deal stipulates the withdrawal by the Israeli military from populated areas in the first phase before withdrawing “entirely” from Gaza before “a permanent end to the hostilities.”

Harris didn’t preside over Netanyahu’s speech to Congress in late July, instead choosing to stick with a prescheduled trip to a sorority event in Indiana.

Harris is committed to supporting Ukraine in its fight against Russian aggression, having met with Ukrainian President Volodymyr Zelensky at least six times and announcing last month $1.5 billion for energy assistance, humanitarian needs and other aid for the war-torn country.

At the Munich Security Conference earlier this year, Harris said: “I will make clear President Joe Biden and I stand with Ukraine. In partnership with supportive, bipartisan majorities in both houses of the United States Congress, we will work to secure critical weapons and resources that Ukraine so badly needs. And let me be clear: The failure to do so would be a gift to Vladimir Putin.”

More broadly, NATO is central to our approach to global security. For President Biden and me, our sacred commitment to NATO remains ironclad. And I do believe, as I have said before, NATO is the greatest military alliance the world has ever known.”

Police funding

The Harris campaign has also walked back the “defund the police” sentiment that Harris voiced in 2020. What she meant is she supports being “tough and smart on crime,” Mitch Landrieu, national co-chair for the Harris campaign and former mayor of New Orleans, told CNN’s Pamela Brown in late July.

In the midst of nationwide 2020 protests sparked by George Floyd’s murder by a Minneapolis police officer, Harris voiced support for the “defund the police” movement, which argues for redirecting funds from law enforcement to social services. Throughout that summer, Harris supported the movement and called for demilitarizing police departments.

Democrats largely backed away from calls to defund the police after Republicans attempted to tie the movement to increases in crime during the 2022 midterm elections.

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Kamala Harris Isn’t Giving Interviews. Any Questions?

Critics say the vice president has been too cautious with the press. Her supporters think it’s the right strategy at the right time.

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Kamala Harris entering a room, with a crowd of photographers and reporters waiting for her.

By Michael M. Grynbaum

Michael Grynbaum has covered the interactions between presidential candidates and the news media since 2016.

Follow live updates on the 2024 election .

The press has questions for Vice President Kamala Harris. She isn’t giving a whole lot of answers.

In the nearly three weeks since President Biden withdrew his candidacy, catapulting Ms. Harris to the top of the Democratic ticket, the vice president has shown little eagerness to meet journalists in unscripted settings. She has not granted an interview or held a news conference. On Thursday, after a rally in Michigan, she held her first “gaggle” — an impromptu Q.-and-A. session — with reporters covering her campaign.

It lasted 70 seconds.

Ms. Harris replaced a Democratic nominee who has hosted fewer White House news conferences than any president since Ronald Reagan. Now she is taking a similarly cautious approach, relying on televised rallies and prepared statements amid a tightly controlled rollout of her candidacy.

Asked on Thursday if she might sit for an interview anytime soon, Ms. Harris suggested that she would get through the convention first. “I want us to get an interview scheduled before the end of the month,” she said, as aides signaled to the scrum of journalists that question time was over.

Ms. Harris’s lack of engagement with the media has become a constant rallying cry on the political right, with Republican critics and Fox News stars accusing the vice president of ducking scrutiny. The Harris campaign says it is being thoughtful about how best to deploy its message, and to introduce a new candidate to crucial voters in battleground states.

David Axelrod, the architect of former President Barack Obama’s winning campaigns, believes that Ms. Harris — who on Thursday said she had agreed to a prime-time debate on Sept. 10 with her opponent, former President Donald J. Trump — was trying to strike a balance.

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Bagpipers from Hong Kong to enter global contest despite Chinese clampdown on ‘colonial’ heritage

Band of 18 Asian pipers and drummers will enter their first ever world championship held in Glasgow

The Pìob.HK collective, from Hong Kong, play at St. Andrew's Society Piping and Drumming Fund at the British Consulate General

Bagpipers from Hong Kong will compete in World Pipe Band Championships for the first time ever despite a Chinese government crackdown on the “colonial” instruments.

A band of 18 Asian pipers and drummers will be among 7,000 musicians who will perform in Glasgow , in what it is hoped will boost the tradition in the region, even as it faces new threats from China’s National Security Law.

Chris Lee, who has become a master piper after becoming fascinated by the instrument when he first heard them in a Hong Kong parade as a small child, said his band had struggled to practice owing to Covid restrictions and a mask mandate, lifted in March last year. However, his band, the Pìob.HK collective, named after the Gaelic word for pipes, had been working hard since, including training four of its six drummers within nine months, to get ready for the event.

Bagpiping has a history in Hong Kong dating back to Britain’s arrival in the 1800s with a local “piping scene” developing in the 1960s, Mr Lee said.

A Hong-Kong academic based in Edinburgh said the tradition had come under threat owing to restrictions from China and its associations with the British military and colonial rule.

Chris Lee (right) became a master piper after becoming fascinated by the instrument when he first heard them in a Hong Kong parade as a child

However, the 12 pipers and six drummers will be the first band from Hong Kong ever at the Glasgow world championships, which were first held in 1948.

“It’s a dream not just for me, but for every member,” Me Lee, a Hong Kong native who previously studied in Scotland, earning a piping degree from the Royal Conservatoire of Scotland, said.

“It’s a true milestone for Hong Kong piping. Of course, all pipers anywhere in the world would like to visit Scotland at least once in their lifetime.

“So we thought why not visit in the best week of the year, which is the Piping Live festival and the championship. And if we’re here anyway, why not enter at the lowest grade, where the requirement of the music is accessible for us?” Mr Lee did not wish to comment on the political situation, but said he hopes to develop a new style of piping distinct to Hong Kong, focused on music rather than uniforms or regalia.

“We want to transform the image and presentation of the bagpipes in Hong Kong,” he said. “We want it to be music centred. The outfit can cost a lot more than the instrument, which is not good when promoting it to students.

“I studied in Scotland for four years, and love and respect the Scottish technique and history. But we want to create something relevant to the local Hong Kong people, with new compositions.”

There are bands from 13 countries taking in part in the World Championships, which coincides with the Piping Live! festival. The competition will take place on Friday and Saturday.

Hong Kong’s participation in the event comes after traditional Scottish tunes and regalia were banned for official pipe bands following the introduction of China’s national security law in 2020.

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