Market research Case Studies with downloads and lesson plans
Effective market research is essential for guiding businesses in making informed decisions and understanding their target audience. Our collection of case studies examines how …
Market research
France's "Horsegate" Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall. This case describes a major food fraud scandal that resulted in a much-publicized...
(PDF) Apple iPhone: A Market Case Study
This market case study aims to determine how Apple can target such opportunities to help predict future trends and influences over the market. To identify these trends and market...
Case studies
Improving market penetration in Australia for Jarrah and Ovaltine. Learn how BrandEvaluator on Kantar Marketplace helped identify ways to acquire more customers by positively changing customer perceptions. Read case study.
Using market research to support decision making
Market research involves the capture and analysis of consumer, competitor and market trend data. This enables JD to assess more accurately the level of demand for its products.
Markets: Articles, Research, & Case Studies on ...
Read Articles about Markets - HBS Working Knowledge: The latest business management research and ideas from HBS faculty.
Marketing Articles, Research, & Case Studies
New research on marketing from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.
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Effective market research is essential for guiding businesses in making informed decisions and understanding their target audience. Our collection of case studies examines how …
France's "Horsegate" Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall. This case describes a major food fraud scandal that resulted in a much-publicized...
This market case study aims to determine how Apple can target such opportunities to help predict future trends and influences over the market. To identify these trends and market...
Improving market penetration in Australia for Jarrah and Ovaltine. Learn how BrandEvaluator on Kantar Marketplace helped identify ways to acquire more customers by positively changing customer perceptions. Read case study.
Market research involves the capture and analysis of consumer, competitor and market trend data. This enables JD to assess more accurately the level of demand for its products.
Read Articles about Markets - HBS Working Knowledge: The latest business management research and ideas from HBS faculty.
New research on marketing from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.