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Marketing 3.0: Values-Driven Marketing

Published by Kylie Chandler Modified over 10 years ago

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Marketing 3.0

The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a focus on the product (marketing 1.0 – product-centric marketing) to a focus on the consumer (marketing 2.0 – consumer-oriented marketing). 

Marketing 3.0 (values-driven marketing) is the stage when companies move from a consumer orientation to a person orientation and when the pursuit of profit is combined with corporate responsibility. Marketing 3.0 is designed, like Marketing 2.0, to meet the needs of consumers, but companies that use this type of marketing have a mission, vision, and values that are important to the world as a whole.

The book Marketing 3.0: From Products to Customers to the Human Spirit consists of three parts: trends, strategy, and application . The last chapter outlines 10 key credos of marketing 3.0. The idea of marketing 3.0 was first formulated in 2005 by a group of consultants MarkPlus , a marketing services firm headed by Hermawan Kartajava .

The following forces influenced the formation of marketing 3.0

New wave technologies . New wave technologies make it possible to unite and interact with individuals and groups of people (the development of social media). They consist of three main elements: cheap computers and mobile phones, low-cost Internet, and open source. Collaborative marketing is the first block in the foundation of marketing 3.0. Marketing 3.0 is a cooperation of business entities that have similar sets of values and aspirations.

Globalization . People need responsible brands that are sensitive to the needs of consumers and work to make the world a better place. Cultural brands strive to solve the existing social, economic, and environmental problems of society. Cultural marketing is the second block in the foundation of marketing 3.0. Marketing 3.0 is an approach that provides answers to the needs and desires of people in general. Companies that practice marketing 3.0 must understand public issues that are close to their business.

Creative society . There is a growing community of creative people all over the world. Consumers are now looking not only for products and services that meet their needs but also for experiences and business models that touch their spiritual side.

The value-based business model is a revolutionary innovation of marketing 3.0. Marketing 3.0 means that a company organically integrates values into its corporate culture. As creative people, companies should also think about self-realization in addition to their material goals. They need to understand what they are and why they are in this business. They need to know what they want to become. And fit all this into your mission, vision, and values. This is spiritual marketing. And this is the third fundamental block of marketing 3.0.

Building blocks of Marketing 3.0

If companies want to be commercially successful, they need to understand that customers increasingly value cocreation, communitization, and character building.

The future of Marketing

Philip Kotler , Hermawan Kartajava, and Iwan Setiawan identify three key processes of cocreation.

• company creates a product
• consumers from the community share their ideas for improving this product in accordance with their needs and desires
• company transforms the product based on customer feedback

In marketing, the idea of brand proximity to the consumer’s mind was formulated in the classic book  “Positioning: The Battle for Your Mind”  by Jack Trout and Al Ries . The authors argued that the product idea should find a meaningful and unique place in the minds of target consumers. But at this point, it became clear that it is no longer enough to focus on the mind alone. Companies must touch the hearts of consumers. This is how the concept of emotional marketing came into being.

Companies should consider consumers as complete people with minds, hearts, and spirits. To do this, the authors suggest using the 3i model to influence the minds, hearts, and spirits of consumers, companies must recognize their anxieties and desires.

In order for good deeds to become part of the corporate culture forever, they must be included in the company’s mission, vision, and values.

According to the authors, the mission is the meaning of your company’s existence. The company should describe its mission as thoroughly as possible because it depends on the viability of promises to customers. A vision can be defined as a picture of the desired future state of the company. The vision explains what the organization aims to become and achieve. 

Marketing 3.0 is also the marketing of meaning, which is hidden in the corporate mission, vision, and values.

Values-Based Matrix (VBM) Model

Remember, in marketing 3.0, if your brand has become successful, it doesn’t really belong to you anymore. Brands belong to consumers .

Three characteristics of a good mission

The authors believe that the use of corporate values to ensure profitability, impact, and responsibility. They conditionally divide corporate values into two types: shared values are values that help employees work in accordance with the brand’s mission, and the common behavior of employees. To create a corporate culture, you need to agree on shared values and common behavior. In the current conditions, corporate culture should be a collaboration, culture, and creativity. In marketing 3.0, the main thing is to match values and real behavior.

The channel partners also play an important role in marketing 3.0, as they become collaborators, cultural change agents, and creative partners. Collaboration assumes that Purpose-Identity-Values of the manufacturing company and potential partners will be reflected as in a mirror, meaning that potential partners should have the same Purpose-Identity-Values as the manufacturer. 

In marketing 3.0, the corporate vision necessarily includes the concept of social and environmental responsibility, as this will determine the company’s long-term competitive advantage. The company must understand that the transition to socially responsible methods of work will increase business efficiency, accelerate revenue growth, and increase the value of the corporate brand.

Three stages of addressing social issues in marketing

More and more companies wok on solving public problems through philanthropy. Companies donate part of their income to charities or to a specific public cause. In cause marketing, companies devote not only their money but also their energy to a socially significant cause. When performing socio-cultural transformations, the consumer is seen as a person who should expand their powers in order to have more opportunities for self-realization.

Socio-cultural transformations are carried out in three stages

There are various socially significant problems in the modern world. One of these problems is poverty. In many countries, the distribution of income is in the form of a pyramid, and numerous poor people form its base. Three forces must work together to address poverty.

1- Increased access among the poor to information and communication technology infrastructure.

2- The blend of excess supply, underconsumption in mature markets, and hypercompetition at the top and middle of the pyramid.

3- Government policy to discourage people from migrating to overcrowded urban areas.

The three forces listed above will create a huge market with still unsatisfied demand.

Philip Kotler, Hermawan Kartajava, Iwan Setiawan suggest using Social business enterprise (SBE) to solve the problem of poverty. Social business enterprise (SBE) – a term coined by Muhammad Yunus to describe a company that both earns money and changes society for the better. 

There are three indicators of SBE’s success in strengthening the economic foundation of a society. 

1- SBE stretches disposable income. Method-offers products and services at lower prices.

2- SBE expands disposable income. Method-offers products and services that the poor previously did not have access to (for example, developing high-tech products without unnecessary functions).

3- SBE increases disposable income. Method-increases economic activity in an underserved society.

The authors suggest the following SBE marketing model

Another serious problem of humanity is environmental sustainability. The authors describe three possible roles that companies can take on to solve environmental problems: the Innovator, the Investor, or the Propagator .

The Innovator invents or upgrades products that can save the environment. These products restore already damaged nature and do not harm the environment. The Innovators are not content with gradual updates, they need revolutionary solutions.

The Investor is companies and people who finance research projects in other or their own companies. Although the investors are not directly involved in the creation of innovative products, their contribution is significant: they financially support environmental projects.

The Propagator aims to grow an environmental following by spreading the values of environmental protection between employees and consumers. The Propagator creates a support system to buy products that the Innovator sells and to support the positive contribution of the Investor.

When all these three types work together and collaborate, the green market expands and becomes stronger. Companies should distinguish between the four segments of the green market and learn to take into account the differences between them in purchasing behavior and willingness to purchase green products.

According to the authors, creating a link between marketing and values takes place in three stages.

• Marketing and values are polarized
• Integration

The authors identified 10 credos of marketing 3.0

• Love your customers, respect your competitors
• Be sensitive to change, be ready to transform
• Guard your name, be clear about who you are
• Customers are diverse; go first to those who can benefit most from you
• Always offer a good package at a fair price
• Always make yourself available, spread the good news
• Get your customers, keep and grow them
• Whatever your business, it is a service business
• Always refine your business process in terms of quality, cost, and delivery
• Gather relevant information, but use wisdom in making your final decision

In marketing 3.0, solving public problems should not be seen only as a public relations tool or an opportunity to dispel discontent. Companies should take a responsible approach to solve socially significant problems and adjust their business model. In the book Marketing 3.0: From Products to Customers to the Human Spirit , the authors explain how to make a company not only profitable but also think about the person. Companies need to rethink themselves and move to a new type of marketing – marketing 3.0.

Read more marketing, management and sales  Book Reviews  in the special section of the website.

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

Hey marketers! Need to create scroll-stopping visual content fast?

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• Produce beautiful, effective marketing content quickly even without an extensive design skillset
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Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

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Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

Create Your Marketing Presentation Today

It’s your turn! Get started with Visme and take the next step on your journey to create effective marketing presentations . Share your creation with me on Twitter and don't forget to use #MyVisme!

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

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What is Marketing 3.0?

The marketplace is changing and if brands wants to survive, then they need to transcend the average and become wonderful marketers who connect with their customers.

Unfortunately, most brands still use traditional, outdated, and ineffective methods to try and connect with consumers.

Rather that staying with a process that merely feels safe, instead, every brand that wants to succeed should use Marketing 3.0. This process can be taught as a way to engage , serve, and grow their consumers.

A Brief Summary of Marketing 3.0.

Marketing 3.0 is a term created by Philip Kotler in the book  Marketing 3.0: From Products to Customers to the Human Spirit . The concept is that marketing changes and evolves like everything else in business and technology.

Instead of marketing messages going to a passive audience, marketing has transformed into an interactive communication measured by customer engagement and sharing, instead of clicks, impressions, and open rates.

The new marketing is holistic and focuses on the consumer's, mind, soul, emotions, and body. Companies that leverage Marketing 3.0 will have an edge because they can market their product or service as part of a greater mission with social impact.

The 10 Commandments of Marketing 3.0.

In  Marketing 3.0: From Products to Customers to the Human Spirit , Philip Kotler writes ten rules in the new marketing. Here they are:

• Treat your customers with love and your competitors with respect.
• Be ready for transformation and change.
• Make your values clear and support them.
• Focus on the segment that can give you the greatest benefits.
• Price fairly to convey your quality.
• Help potential customers to connect with your company and its products.
• Look upon your customers as customers for life.
• View each business as a service. Because each product is tied to a service.
• Improve your business process every day.
• Consider various aspects and information—not just finance related—before making a decision.

A Short History of Marketing.

Business is dynamic and changes over time. The companies that survive are the ones that change to better meet consumer needs and demands.

To best understand Marketing 3.0, it's important to know how marketing has changed in the last century.

• 1950's (Post-WWII) -- Marketing focused on product life-cycle. Things like brand image, market segmentation, and marketing audits were the tools of choice within companies.
• 1960's (Growing) -- Marketing began to mature and developed things like the Four P's of Marketing (price, product, promotion, place). This helped companies target consumers more effectively, but most were still marketing lifestyles and features of the brand.
• 1970's (Disruptive) -- Marketing organizations started getting smarted. Instead of mass-marketing, many began to use targeting and positioning techniques. This was good because brands began to be more strategic and leverage the social aspects of marketing.
• 1980's (Big Marketing) -- With the boom of the Reagan years came large-scale and global marketing campaigns. Direct marketing techniques grew exponentially and customer relationship marketing became a focus for many brands.
• 1990's (Targeted) -- With the explosion of the internet, many brands began for the first time to use 1-to-1 marketing campaigns. E-commerce allows companies to market on an emotional and experiential level because consumers were able to be segmented more effectively.
• 2000's (ROI) -- As marketing and technology became more commonplace within organizations, brands began asking about the return on investment (ROI). Things like brand equity, customer equity, social media, and social responsibility became more commonplace. We also started to see tribalism make an entry and customers were segmented.

The Differences Between Marketing 1.0, 2.0, and 3.0

Marketing 1.0 was product-driven.

It focused on features and benefits by selling to the masses. This is the traditional marketing that people think of and is largely ineffective.It's product-driven and emphasizes the functional elements of the product or service.

Marketing 2.0 was created as IT grew within organizations.

Along with  IT growth was the ability to drive highly targeted messages by using segmentation and personalization. The goal was to differentiate the product based on the customer's unique needs and wants. Most companies and brands are still in this phase. Marketing 2.0 looks at consumers as somebody to satisfy and build loyalty with by leveraging IT to identify segments.

Marketing 3.0 is driven by customer interaction and consumer relationships to the brand.

For example, hybrid vehicles aren't marketed solely as ways to save gas, they're marketed as ways to contribute to global environmental stewardship.

The idea is how consumers feel about the brand, not necessarily what consumers need. Marketing 3.0 meets the consumers' emotional needs, connects to the consumer through social media, and looks at people instead of segments.

Engagement Matters, Not Just Impressions.

Although data-driven messages can be powerful and effective, organizations need to take this to the next level.

Instead of delivering the right message to to consumers, brands need to be asking themselves, "did the consumer engage with our content and share it?" This is the real metric of value that marketers should be using.

Traditional means of marketing such as print, email, and newsletters can still be valuable, but brands need to leverage social media, influencers, and viral marketing. Data can be a starting point for brands, but organizations should really seek to understand what drives their consumer base, not just their purchasing patterns.

By understanding how consumers engage on an emotional level , brands can connect with consumers on multiple channels such as Facebook, email, and Snapchat.

At the heart of business is competition and who can serve consumers most effectively, quickly, proactively, and profitably. If you are marketing to consumers then you need to immediately do what it takes to leverage marketing 3.0 for your brand.

If you are already using marketing 3.0 principles, then take the time to solidify your position and connect with your consumers in new ways. Remember, those with the happiest consumers will always win.

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Husband, father, and entrepreneur are the three words that describe me best. I get up at 5 a.m., read two books per week, and will do what it takes to succeed. Personality Type: ESTJ (“The Executive”). ‘Strengthsfinder 2.0’ results: Context, Learner, Achiever, Intellection, Self-Assurance. DISC Profile: High "D". The goal of my life is to lead with courage, integrity, and purpose. By serving others and providing value in the marketplace, I can impact the marketplace for future generations.

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Elevate Your Pitch | Marketing Presentation Templates That Convert!

Renderforest Staff

05 Sep 2023

13 min read  

Marketers bear heightened pressure when crafting a presentation for their brand. For them, it’s not just about delivering a compelling pitch; it’s about showcasing their prowess in the very act of promoting.

After all, if you can’t captivate an audience with your presentation, you will hardly be trusted to run an entire brand promotion campaign professionally.

The first three slides are crucial to the success of your marketing presentation. Stats say 80% of those who read the first three slides usually stay engaged throughout the whole presentation.

Among the key factors keeping your audience hooked on the presentation is the design . And though this claim seems pretty obvious, for 50% of presentation makers, it’s hard to design their pitch from scratch . 

Around 21% work on a marketing presentation template, and 15% reuse the same template that worked well before. 

Ready-to-use marketing plan presentation examples indeed make presentation-making easier. 

You can check some great templates from Renderforest if your next marketing presentation due date is fast approaching.

Meanwhile, we continue unwrapping the features of great marketing presentation templates that convert.

Marketing Presentation 101: How to Create One

First, what is a marketing plan presentation, and what should a good one look like?

A marketing plan presentation is a visual report or document that provides a comprehensive outline of your brand and the strategies implemented to achieve its objectives. It can include elements such as target market, goals, tactics, SWOT analysis, budgets, timelines, ROI calculations, and more. 

Marketing presentations are usually prepared and presented by marketing professionals, freelancers and agencies to showcase their abilities to potential clients . These pitches are usually presented to C-level executives of an organization and are meant to influence their decision-making. 

For example, if a marketer requires a budget to run a promotional campaign, they must put forward a persuasive presentation that explains the need for the campaign and how it will benefit the company.

The crucial element of any marketing presentation is to show the financial results of the plan. You should be extra clear and straightforward when it comes to projecting the ROI. That’s why the best marketing plan presentation examples include financial slides with exact calculations and projections. 

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Other than that, a marketing plan presentation typically includes the following.

• Marketing objectives that clearly show the goals of the campaign/plan
• Target audience analysis to highlight you’re well-informed of the target market and know how to captivate them
• Brand positioning , including how your brand offers a unique value proposition for the market 
• Tactics to explain the steps you plan to take in order to achieve the goals and objectives
• Budget breakdowns , including costs of labor, materials, etc. 
• Timelines that clearly show when activities will be executed 
• Tracking metrics so you can monitor the progress of your campaign/plan

Interested in Marketing Presentation Templates? Try Renderforest!

Welcome to the easiest way to generate a professional-looking marketing pitch. Renderforest offers a range of marketing presentation slideshow templates that are versatile and customizable to suit your needs.

You can customize the look and feel of each template with our user-friendly drag-and-drop editor. You don’t have to be tech-savvy to work around the design interface; all you need is a creative eye for detail. 

What’s more, you can choose from hundreds of graphic elements like icons, images and illustrations to make your marketing presentation more visually attractive. 

You also get access to a library of royalty-free stock photos that you can use without additional license costs. 

6 Expert Tips to Create a Strategic Marketing Presentation

Whatever brand presentation template you choose, here are six tips to help you create a strategic marketing presentation that converts. 

1. Create an Audience-Centric Presentation

Keeping your audience engaged, no matter how interesting your marketing presentation is, remains a challenge for all of us. 

A dull first slide with irrelevant content or a failure to start with the ‘why’ of your audience’s interest leaves a low-energy impact. 

So, our best advice is to MAKE A PRESENTATION THAT IS TAILORED TO YOUR AUDIENCE AS MUCH AS POSSIBLE . 

And that’s not about relevant content only. It’s also about language and style that’s more understandable for your audience. Try to answer these questions before you start designing the presentation: 

• Who’s going to watch my marketing strategy presentation?
• Where will it be presented?
• What’s more likely to touch their preferences? 

Here are some working tactics to connect with the audience effectively.

Analyze Your Audience’s Needs

Though your goal is to get your marketing plan approved, each time, you present it to people with different own goals in mind. 

Is there a tough financial time for the company? Emphasize cost-saving plans and economical tactics. 

Are the decision-makers suspicious about the new projects? Ensure you have more than enough data to back up your strategies and enrich your presentation with many examples.

Define Customer Personas

It’s of the utmost importance to document and deeply analyze your audience before you start designing the presentation. This technique includes conducting research to collect data about your target audience, including…

• Job position 
• Education level 
• Family and social status
• Preferences in terms of communication channels, products, services, colors, etc.

Here’s a quick guide to help you define customer personas for your presentation. 

Need an Intriguing First Page? Choose a Marketing Slide Template Below!

Featuring you or your team on the first slide with a hooky question, statement or teaser video might be a great way to grab the audience’s attention.

Starting without visuals can also work. Just choose a bright, attention-grabbing color and think well about what you’re going to say in the first few sentences. 

2. Craft a Compelling Story

The human brain is 22 times more likely to remember facts presented in a story format compared to plain facts. 

That’s why your strategic marketing presentation should have a logical, compelling story structure that’s easy to follow and remember. Here are some storytelling techniques you can use to make your presentation more effective. 

The Hero’s Journey

Pick a character, ideally your client or the key stakeholder, that’s going to meet a goal as a result of your proposed plan. Further, develop a story that shows the hero’s journey toward success, projecting your plan as the key solution. 

Read more about the hero’s journey technique . 

The Three-Act Structure

That’s the most classic story structure technique used in films, novels and other forms of media. You should introduce a setup, move to a rising action or confrontation, and complete your marketing presentation with a resolution. This allows you to emphasize your marketing campaign’s importance and outcome. 

Read more about the three-act structure technique .

The Metaphor

When the topic seems too complex to explain or too boring to listen to, metaphors and analogies can save the day. An effective metaphor usually involves a comparison of two, unlike things to explain a concept in an easy-to-understand way.

For example, you can explain the importance of customer data with something like “Customer data is to marketers what fuel is to cars; it’s what drives our strategies”. 

Read more about metaphorical storytelling . 

Need a Ready-to-Use Storytelling Marketing Presentation Example? Check Renderforest!

3. preserve consistency and corporate branding.

A constant line of corporate branding should stretch through every slide of your presentation. Why? Because branded presentations show an organized and professional approach of a presenter and evoke more trust from the audience. 

Besides, having a unified style and colors in corporate presentations is an accepted norm. Consistency in the design of slides helps to bring your ideas together, making them easier for an audience to understand visually. 

Look how this HubSpot presentation features the company’s orange color in all slides, from the introduction to the conclusion. 

Check the presentation here

You can choose any style you want to follow in your marketing presentation. That can be your or your marketing agency’s style guide or you may choose to design your pitch with the client’s corporate identity. 

The crucial thing here: be consistent. That’s a key factor in making your slides look professional and presentable.

It’s Easier than Ever to Design Branded Presentations with Renderforest! 

With one click, the color palette, font size and style, backgrounds, and icons of your presentation will be adjusted to your brand’s design and identity. 

Renderforest has a robust editor working with the straightforward drag-and-drop technique. It allows you to paint your slides with the corporate colors in just a few seconds without any design experience! 

4. Practice Design Principles

What does your audience see when looking at your marketing campaign presentation?

It’s very visual detail added , their colors , and the design of the text – font, text color, size, and spacing. 

These three crucial design elements can’t be guessed or left to the presenter’s personal preference. There are tried and tested, scientifically proven design principles for making a presentation powerful, attractive and readable. 

Here are some of them. 

Visual Hierarchy 

The human brain dictates its rules. Most of us tend to follow a Z pattern when looking at slides with many visual elements . This means we will look at the slide from the top left side to the right and diagonally move to the bottom of the page. 

So, slides with heavy visual components should be designed in a way that viewers are guided through the page following this pattern. 

And when there is much text on the slide, our brain moves to the reading, the F pattern most of us are used to . Text-heavy slides are viewed from the left to the right until the text is finished. 

Consequently, presenting text in blocks, separate from visuals, and keeping the structure of text balanced and organized should be among your top priorities. 

Aside from that, there are some golden rules to keep.

• Use enough white space to prevent cognitive overload. 
• Align margins of text to the left , and margins of visuals to the right
• Make the elements with more crucial information bigger

Color Theory

Back in 1666, Isaac Newton invented the color wheel – a tool that is still used by designers and marketers to create more powerful visuals. 

It’s a condensed version of most colors in the universe and consists of three color groups.

• Primary colors feature red, yellow and blue.
• Secondary colors derive as a result of mixing the primary colors – green, orange, and purple.
• Tertiary colors mix primary and secondary colors resulting in blue-green, yellow-green, blue-purple and so on. 

The purpose of this theory is to help balance the colors on the slides and create an eye-catching combination of hues. The wheel is divided into warm ( more suited for action-evoking marketing presentations ) and cool ( more suitable for thought-provoking conversations ). 

The neutral pastel palette can work well in most cases if the brand guidelines don’t require bold colors. 

Lastly, the fonts you choose for your presentation should be easy to read. It’s also recommended not to go too bold and with a maximum of two typefaces in one slide. 

For titles, choose a font with personality and readability; for body text, select something simpler but still eye-catching. It would be wise to stay away from rarely used fonts as they may be unreadable for some viewers. 

At Renderforest, we’ve combined the best fonts used by designers for maximum readability and visual appeal. 

Choose Ready-to-Use Color and Font Combinations from Renderforest!

You can skip the manual work of finding the perfect font and color combination for your marketing presentation. Renderforest offers a long list of ready-to-use, pre-designed sets that look modern and professional. 

They align with all the key design principles, so you can be sure your presentation looks visually perfect. 

Just head to the left-side editor in your marketing plan presentation template, open the color and font sections and click on your favorite combination.

5. Share Real-Life Examples and Success Stories

Say, you want to convince your clients that shifting to short-form videos is a profitable marketing strategy for their business. 

It would be far easier to do if you bring an example of Company X – preferably from the same or related niche as your clients, that successfully tested this strategy and achieved great results.

There are many marketing case studies available online. With thorough research, you should be able to find one related to your topic. 

Also, leverage your own networking connections . Show some insightful stories from your own customers, how peers in the same business are experiencing success, or how competitors moved in a different direction. 

These stories provide tangible evidence that helps you prove your point. Statistics are helpful, but real-life examples speak louder and paint a vivid picture of what benefits can be achieved. 

6. Remember that Less Is More

We know you want to present a marketing 101 presentation of the century, with every important detail included. 

But you have to filter your marketing presentation content to make it concise, structured and easy to understand.

Overloaded presentations, even if the material is correct and interesting, are very likely to bring the opposite effect. People have short attention spans, so the best way to succeed is to keep it simple and provide only the most important points. 

Here’s how you can achieve this.

• Filter what’s essential and focus only on that.
• Whenever you can, include lengthy information on compelling visuals.
• Avoid telling everything presented in your marketing presentation. Instead, give your audience a second to look at the slides with more data and share only the highlights orally. 
• Make videos whenever you feel there is much to explain. Use metaphors, dynamic storytelling, and jokes to make your presentation more engaging. 

The Best Recipe for Concise Marketing Plan Presentation

Renderforest offers you marketing presentation templates that come with balanced sections of text and visuals designed to make your work easier.

You can have a summary of the key points, an introduction slide, timelines for future actions, budget plans, and more – everything included in one template. 

Meanwhile, every product presentation template is designed with a healthy doze of white space and an amount of information that’s considered optimal for the audience. 

EXPLORE MORE

Hurry To Grab the Best! 6+ Marketing Presentation Templates to Customize Right Now

Time to move to ready-made marketing presentation templates designed by Renderforest’s professional design team. 

The goal of these templates is to accelerate and simplify your marketing presentation creation process by eliminating the need to brainstorm design concepts and decide on the content. 

Just enter your information into pre-built slides, customize the colors, fonts and images, and you’re good to go!

Here’s a brief overview of how to customize each template for maximum results!

• Browse our marketing presentation template library . Choose the style and design that best fits your needs. 
• Arrange the slides as you want . Add or remove some, reorder them, duplicate sections, etc. Renderforest presentation packs have every slide that should be included in marketing presentations – intro, outline, facts, progress timeline, budgets and more. 
• Anything from background colors, images, icons, fonts and text can be changed in the left-side editor . No design skills are needed to customize the presentation slides.
• Done? Export your marketing presentation in JPG or PDF . You can also use presenter mode to display your presentation right in your browser . 

Here are some great packs to start with!

1. Marketing Variety Slides

Most suitable for :

• Company introductions
• Team performance reviews
• Marketing campaign’s success stories
• Industry analysis
• Collaborative project reviews

Calm colors, with mild gradient color combinations and a professional presentation style – that’s what this marketing plan presentation is all about. It’s initially designed to Introduce meetings, big and small presentations, classes, etc. 

The goal is to help you present your company or organization in a relaxed yet serious way. 

That’s one of our most human-centered marketing presentation packs, with many default team member images included. Though you can customize it the way you want, we recommend keeping this style in case you need to introduce your team or organization. 

The slides are not text-heavy. Most emphasis is on visuals and images, to make sure you keep your ideas concise. 

There is also plenty of free space on each slide to ensure the optimal look of your marketing presentation. 

If you need more analytically-focused slides, scroll down to find slides with more condensed information. We recommend including no more than 3-4 such slides in the presentation, as more than that may seem overwhelming. 

Overall, this marketing slide template is designed for minimalistic and simple presentations. It may not be the best pick if you require detailed data and technical information.

2. Social Media Marketing Trends

• Social media marketing presentation
• Influencer marketing strategy presentation
•  Digital marketing campaigns
• Latest trends in the industry 
• Company’s performance analysis on a specific social media channel

Working on your next social media marketing presentation? Here’s a pack that features bold colors with balanced texts, leaving plenty of room to include all the details on the new social media trends you want to catch or to analyze your company’s performance on a certain social network. 

This brand presentation template is significantly more text-heavy compared to the previous one. The default version also includes fewer visuals or icons. The most emphasis is on the text because data and stats are crucial if you’re preparing a social media marketing presentation. 

This pack features a more dynamic vibe due to bright colors that resemble trendiness. There is no calmness or relaxed feeling, which, if used right, can keep your audience constantly engaged in your presentation with no tiredness. 

We recommend having 7-8 slides from this marketing plan presentation template. Because they are designed for more statistics and data, more than 8 slides may seem too much in terms of information intake. 

Almost all slides are divided into proportional sections to dedicate each of them to a certain social channel. That’s very practical if you’re comparing different social channels and need the side-by-side design for that. 

3. Marketing Strategy Slides

• Strategy presentations, not only in Marketing
• Process and timeline presentations 
• Business Plan review
• An Acquisition Plan
• Corporate Vision & Mission Statement

Most of you may think of a strategy presentation as something in nude, grey and black colors with sharp edges and a lot of text. But that’s not always the case! 

In this marketing strategy presentation template, you’ll find a combination of two contrasting colors. Dark blue is an all-time classic for professional, trustworthy presentations that evoke trust and respect. 

Meanwhile, we mix it with a neon green-yellow color to create a bit of a modern and playful look. This is more suitable for young brands, startups and other companies that have different values than traditional or conservative ones. 

For example, you can use this pack for financial strategy presentations in a company where a dynamic and joyful approach is appreciated. You can also use it for even more serious topics when you want to make sure the audience won’t get bored. 

In case you don’t want to risk it, you can always put more blue slides in between the green-yellow ones. That way, you’ll make sure to keep the presentation on a professional level and still take advantage of this modern approach when necessary. 

We especially like the cascading timeline slides in this marketing presentation template. Perfectly reflecting visual hierarchy rules, these slides are great for timeline, progress or process presentations. 

4. Fashion Presentation Slides

• Fashion designer’s new collection presentation
• Magazine editors to present a new issue
• Boutique owners to show the latest arrivals 
• Clothing brands to tell their story 
• Modeling agency to showcase their portfolio

Following the best trends of today’s fashion industry, this marketing 101 presentation template is all about pastel colors, silky curves and playful shapes. It’s definitely the most fashionable presentation of all four, so we’d recommend using it when discussing new trends or fashion collections. 

The pack features a huge collection of fashionable images. These are model photos of the best quality, so you can keep the professional look of your fashion presentation . There are also aesthetic photos of textiles, garments and patterns that complement any collection of a fashion designer. 

The slides are dynamic due to more than just visuals. There are also curves and geometrical shapes, as well as silhouettes. Overall, the vibe is like you’re just sitting in a fashion show, watching all the new looks and walking down the runway. 

We like that this template still keeps enough of its minimalistic roots. With just one or two such slides, you can make your presentation look modern and stylish without overloading it with lots of visuals. 

Probably, you will need to add your custom photos to complete the look, but that’s OK. The slides are designed in a way that you can insert any image, and it will still look great due to its modern design. 

5. Food Slides Presentation

• Cafe or restaurant presentation 
• Food delivery services
• Caterers and catering services 
• Cooking classes and cooking workshops 
• Blogs & websites about food, recipes and nutrition

If you’re in the food industry, here’s a product presentation template that will make your presentation look appetizing. This marketing slide presentation template is all about food photos! And not just photos of the food – there are also images of chefs in their working environment, adding a more professional approach to the slides.

The color scheme is extremely diversified. You’ll find pastel colors, bright ones and even muted ones. We especially like the photos that feature fresh foods, drinks and beans on a plain white background. This mix of colors and photos will make your presentation look tastier. 

What’s unique in this marketing presentation example is that it seamlessly combines animated and real food photos. There are also animated and real cooks in the kitchen – something that may seem irrational from the perspective of design, but it looks very natural and realistic. 

Scrolling down, you’ll find slides for everything you may want to present related to cooking and food. There are slides to present the nutritional value of certain foods. In parallel, you can find ready-to-use menu pages with prices and portion options. 

That’s one of our richest marketing presentation templates with 110 scenes. So, the stage is yours for whatever you want to present.

6. Online Marketing Course Slides

Most suitable for : 

• Educators and teachers in online marketing courses
• Online marketing consultants to present their services
• Digital marketing agencies 
• Webinar presentations about digital marketing topics
• Marketing course introductions

White, yellow, and light grey in the background – tell us about familiar and trustful tones that work well in the online world. This marketing presentation template is a perfect choice for those who are searching for something to present digital topics. 

Quite rich in visuals, animations and texts, this pack will be enough to present any educational topic related to online marketing, and not only. Present your course agenda, show the takeaways potential students will get or explain the structure of your course. 

The slides are full of creative illustrations, flat icons and animated elements, so you can easily break down complex topics into simple visuals. If you want to be more specific about a certain topic, there are also images with text boxes where you can input some additional information. 

In case you have online marketing data to present, you can also use the slides for that. This template includes a lot of charts and graphs, so it’s easy to show metrics related to website performance or other digital topics. 

The best part about this online marketing presentation is that it looks modern and creative. You’ll keep your audience interested in what you have to say if you’re using modern visuals like these. 

7. Music Presentation Variety

•  Music bands and solo artists 
• Record labels to present their portfolio
• Venues to showcase a concert schedule
• Music festivals to tell their story 
• Artist managers to provide an overview of services

If you’ve ever wanted to make static graphics sound like music – here’s a marketing presentation template that will help you with that. It’s about notes transformed into illustrations and curves in various colors. 

The backgrounds and design resemble a music visualizer giving you a psychedelic and trippy vibe. Featuring mostly dark tones, a club-like atmosphere will be present in all of your slides. 

The presentation is suitable for any kind of music topic. There are illustrations featuring musicians and their instruments, so you can explain the idea behind every concert. There are also slides for musical awards one got during their career or slides with iTunes or Spotify buttons that you can use to promote your music. 

The pack is also ideal for any kind of audio-related topics – from podcasts to radio programs. You will find various images with headphones and other audio-related items, as well as photos in the studio where it all happens. 

If you have sound engineers or producers on your team, you can use this template to showcase their work. There are visuals of analog and digital technology, along with slides for both audio and video production topics. 

Final Considerations

This article discussed some of the best and most versatile marketing presentation templates available. Whether you’re a small business owner, a marketer, an educator, or even a musician – these templates will help you make the point quickly and effectively. 

Each template has unique visuals, animations and effects that will make your slides look modern and professional. Plus, they are easy to customize, so you can make the slides your own and send the right message. 

So why not give them a try? Pick one closest to your topic and start creating your presentation today! But that’s not all; you can also use packs like the teaser video templates to build hype around your product, event, or creation. If you ever need help customizing it, remember that our team of professional designers will be more than happy to help. 

Happy presenting! 

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Marketing 3.0

Jun 10, 2013

690 likes | 2.26k Views

. . . . 1. The age of participation and collaborative marketing. 2/44. . Comparison of marketing 1.0, 2.0 and 3.0. . Marketing 1.0. . Product-centric. Marketing. Marketing 2.0. Consumer-oriented. Marketing. Marketing 3.0. Values-driven. Marketing. Objective. Sell products . Satisfy and retain the consumers.

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