Market Share
OrganicTraffic
Number of Retail Stores
Strengths
Weaknesses
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Age Gender Geographic location Income Personal interests Pain points
• Product (Product vs Service) • Price (Low cost vs Prestige) • Place (Brick and Mortar vs Online) • Promotion (Channels used to market to buyers)
Achieve a greater ranking on google., generate greater traffic to our website through google ads., organic search, ctr (click-through rate), tactical marketing plan.
Achieve a greater ranking on Google by November 2022 using SEO and content management software.
Increase brand awareness on Social Media by December 2022 using influencer marketing and paid Social Media ads.
List dates for when objectives start and end in chronological order.
Objective Name
Provide specifics on how much money will be spent on which objectives.
Public Relations
New software/technology acquisition
• Advertising • SEO • E-commerce • Social Media • Influencer marketing • WOMM (word of mouth marketing)
Explain who is on the marketing team including total team members, names, roles, and who will be responsible for executing specific activities.
Member Role
Add all of your assets for the marketing plan
Briefly summarize the marketing plan presentation and thank your audience.
Care to rate this template?
Your rating will help others.
Thanks for your rate!
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Blog Marketing What is a Marketing Plan & How to Create One [with Examples]
Written by: Sara McGuire Oct 26, 2023
A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy . It’s a comprehensive document that details your:
In this article, I’ll explain everything you need to know about creating a marketing plan . If you need a little extra help, there are professionally designed marketing plan templates that’ll make the process much easier. So, let’s ditch the confusion and get started!
Click to jump ahead:
How to write a marketing plan .
Marketing plan faqs.
A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month.
Watch this quick, 13-minute video for more details on what a marketing plan is and how to make one yourself:
Typically, a marketing plan includes:
For example, this marketing plan template provides a high-level overview of the business and competitors before diving deep into specific goals, KPIs and tactics:
Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy . And a well-defined plan will help you stay focused on your high-level marketing goals.
With Venngage’s extensive catalog of marketing plan templates , creating your marketing plan isn’t going to be hard or tedious. In fact, Venngage has plenty of helpful communications and design resources for marketers. If you’re ready to get started, sign up for Venngage for Marketers now. It’s free to register and start designing.
Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team hustling it out, Venngage for Marketers helps you get things done.
As mentioned above, the scope of your marketing plan varies depending on its purpose or the type of organization it’s for.
For example, you could look for performance marketing agency to create a marketing plan that provides an overview of a company’s entire marketing strategy or simply focus on a specific channel like SEO, social media marketing, content marketing and more, like in this example:
A typical outline of a marketing plan includes:
Below you will see in details how to write each section as well as some examples of how you can design each section in a marketing plan.
Starting your marketing plan off on the right foot is important. You want to pull people into your amazing plan for marketing domination. Not bore them to tears.
One of the best ways to get people excited to read your marketing plan is with a well-written executive summary. An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.
Basically, you can use the Executive Summary as a primer for the rest of your marketing plan.
Include things like:
Try to keep your executive summary rather brief and to the point. You aren’t writing a novel, so try to keep it under three to four paragraphs.
Take a look at the executive summary in the marketing plan example below:
The executive summary is only two paragraphs long — short but effective.
The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors. But there’s no mention of specific metrics or figures. That will be highlighted in the next section of the marketing plan.
An effective executive summary should have enough information to pique the reader’s interest, but not bog them down with specifics yet. That’s what the rest of your marketing plan is for!
The executive summary also sets the tone for your marketing plan. Think about what tone will fit your brand ? Friendly and humorous? Professional and reliable? Inspiring and visionary?
After you perfect your executive summary, it’s time to outline your marketing goals.
(If you’ve never set data-driven goals like this before, it would be worth reading this growth strategy guide ).
This is one of the most important parts of the entire marketing plan, so be sure to take your time and be as clear as possible. Moreover, optimizing your marketing funnel is key. Employing effective funnel software can simplify operations and provide valuable customer insights. It facilitates lead tracking, conversion rate analysis, and efficient marketing optimization .
As a rule of thumb, be as specific as possible. The folks over at VoyMedia advise that you should set goals that impact website traffic, conversions, and customer success — and to use real numbers. Complement your goals with website optimization tools (e.g., A/B testing speed with Nostra – check Nostra AI review to learn more) to further improve conversions.
Avoid outlining vague goals like:
Instead, identify key performance metrics (KPI) you want to impact and the percentage you want to increase them by.
Take a look at the goals page in the marketing plan example below:
They not only identify a specific metric in each of their goals, but they also set a timeline for when they will be increased.
The same vague goals listed earlier become much clearer when specific numbers and timelines are applied to them:
You can dive even deeper into your marketing goals if you want (generally, the more specific, the better). Here’s a marketing plan example that shows how to outline your growth goals:
Now, this may not seem like the most important part of your marketing plan, but I think it holds a ton of value.
Outlining your user personas is an important part of a marketing plan that should not be overlooked.
You should be asking not just how you can get the most visitors to your business, but how you can get the right visitors.
Who are your ideal customers? What are their goals? What are their biggest problems? How does your business solve customer problems?
Answering these questions will take lots of research, but it’s essential information to get.
Some ways to conduct user research are:
Then, you will need to compile your user data into a user persona guide.
Take a look at how detailed this user persona template is below:
Taking the time to identify specific demographic traits, habits and goals will make it easier for you to cater your marketing plan to them.
Here’s how you can create a user persona guide:
The first thing you should add is a profile picture or icon for each user persona. It can help to put a face to your personas, so they seem more real.
Next, list demographic information like:
The user persona example above uses sliding scales to identify personality traits like introversion vs. extroversion and thinking vs. feeling. Identifying what type of personality your target users tend to have an influence on the messaging you use in your marketing content.
Meanwhile, this user persona guide identifies specific challenges the user faces each day:
But if you don’t want to go into such precise detail, you can stick to basic information, like in this marketing plan example:
Most businesses will have a few different types of target users. That’s why it’s pertinent to identify and create several different user personas . That way, you can better segment your marketing campaigns and set separate goals, if necessary.
Here’s a marketing plan example with a segmented user persona guide:
The important thing is for your team or client to have a clear picture of who their target user is and how they can appeal to their specific problems.
Start creating robust user personas using Venngage’s user persona guide .
Next, on the marketing plan checklist, we have the competitor research section. This section will help you identify who your competitors are, what they’re doing, and how you could carve yourself a place alongside them in your niche — and ideally, surpass them. It’s something you can learn to do with rank tracking software .
Competitor research is also incredibly important if you are starting a blog .
Typically, your competitor research should include:
Also, take as deep a dive as you can into the strategies they use across their:
Research their strengths and weaknesses in all parts of their company, and you will find some great opportunities. Bookmark has a great guide to different marketing strategies for small businesses if you need some more information there.
You can use this simple SWOT analysis worksheet to quickly work through all parts of their strategy as well:
Click the template above to create a SWOT chart . Customize the template to your liking — no design know-how needed.
Since you have already done all the research beforehand, adding this information to your marketing plan shouldn’t be that hard.
In this marketing plan example, some high-level research is outlined for 3 competing brands:
But you could take a deeper dive into different facets of your competitors’ strategies. This marketing plan example analyses a competitor’s content marketing strategy:
It can also be helpful to divide your competitors into Primary and Secondary groups. For example, Apple’s primary competitor may be Dell for computers, but its secondary competitor could be a company that makes tablets.
Your most dangerous competitors may not even be in the same industry as you. Like the CEO of Netflix said, “Sleep is our competition.”
It’s pretty hard to plan for the future if you don’t know where your business stands right now.
Before we do anything at Venngage, we find the baselines so we can compare future results to something. We do it so much it’s almost like second nature now!
Setting baselines will allow you to more accurately track your progress. You will also be able to better analyze what worked and what didn’t work, so you can build a stronger strategy. It will definitely help them clearly understand your goals and strategy as well.
Here’s a marketing plan example where the baselines are visualized:
Another way to include baselines in your plan is with a simple chart, like in the marketing plan example below:
Because data can be intimidating to a lot of people, visualizing your data using charts and infographics will help demystify the information.
After pulling all the contextual information and relevant metrics into your marketing plan, it’s time to break down your marketing strategy.
Once again, it’s easier to communicate your information to your team or clients using visuals .
Mind maps are an effective way to show how a strategy with many moving parts ties together. For example, this mind map shows how the four main components of a marketing strategy interact together:
You can also use a flow chart to map out your strategy by objectives:
However you choose to visualize your strategy, your team should know exactly what they need to do. This is not the time to keep your cards close to your chest.
Your strategy section may need to take up a few pages to explain, like in the marketing plan example below:
With all of this information, even someone from the development team will understand what the marketing team is working on.
This minimalistic marketing plan example uses color blocks to make the different parts of the strategy easy to scan:
Breaking your strategy down into tasks will make it easier to tackle.
Another important way to visualize your marketing strategy is to create a project roadmap. A project roadmap visualizes the timeline of your product with individual tasks. Our roadmap maker can help you with this.
For example, this project roadmap shows how tasks on both the marketing and web design side run parallel to each other:
A simple timeline can also be used in your marketing plan:
Or a mind map, if you want to include a ton of information in a more organized way:
Even a simple “Next, Now, Later” chart can help visualize your strategy:
Close your marketing plan with a brief explanation of how you plan to track or measure your results. This will save you a lot of frustration down the line by standardizing how you track results across your team.
Like the other sections of your marketing plan, you can choose how in-depth you want to go. But there need to be some clear guidelines on how to measure the progress and results of your marketing plan.
At the bare minimum, your results tracking guidelines should specify:
But you can more add tracking guidelines to your marketing plan if you see the need to. You may also want to include a template that your team or client can follow, for client reporting , ensure that the right metrics are being tracked.
The marketing plan example below dedicates a whole page to tracking criteria:
Use a task tracker to track tasks and marketing results, and a checklist maker to note down tasks, important life events, or tracking your daily life.
Similarly, the marketing plan example below talks about tracking content marketing instead:
Marketing plan vs. marketing strategy
Although often used interchangeably, the terms “marketing plan” and “marketing strategy” do have some differences.
Simply speaking, a marketing strategy presents what the business will do in order to reach a certain goal. A marketing plan outlines the specific daily, weekly, monthly or yearly activities that the marketing strategy calls for. As a business, you can create a marketing proposal for the marketing strategies defined in your company’s marketing plan. There are various marketing proposal examples that you can look at to help with this.
A company’s extended marketing strategy can be like this:
Notice how it’s more general and doesn’t include the actual activities required to complete each strategy or the timeframe those marketing activities will take place. That kind of information is included in a marketing plan, like this marketing plan template which talks about the content strategy in detail:
While both marketing plans and business plans are crucial documents for businesses, they serve distinct purposes and have different scopes. Here’s a breakdown of the key differences:
Business plan is a comprehensive document that outlines all aspects of your business, including:
Marketing plan on the other hand, dives deep into the specific strategies and tactics related to your marketing efforts. It expands on the marketing section of a business plan by detailing:
In short, business plans paint the entire business picture, while marketing plans zoom in on the specific strategies used to reach your target audience and achieve marketing goals.
Let’s take a look at several types of marketing plans you can create, along with specific examples for each.
This is a good example of a marketing plan that covers the overarching annual marketing strategy for a company:
Another good example would be this Starbucks marketing plan:
This one-page marketing plan example from coffee chain Starbucks has everything at a glance. The bold headers and subheadings make it easier to segment the sections so readers can focus on the area most relevant to them.
What we like about this example is how much it covers. From the ideal buyer persona to actional activities, as well as positioning and metrics, this marketing plan has it all.
Another marketing plan example that caught our eye is this one from Cengage. Although a bit text-heavy and traditional, it explains the various sections well. The clean layout makes this plan easy to read and absorb.
The last marketing plan example we would like to feature in this section is this one from Lush cosmetics.
It is a long one but it’s also very detailed. The plan outlines numerous areas, including the company mission, SWOT analysis , brand positioning, packaging, geographical criteria, and much more.
A content marketing plan highlights different strategies , campaigns or tactics you can use for your content to help your business reach its goals.
This one-page marketing plan example from Contently outlines a content strategy and workflow using simple colors and blocks. The bullet points detail more information but this plan can easily be understood at a glance, which makes it so effective.
For a more detailed content marketing plan example, take a look at this template which features an editorial calendar you can share with the whole team:
Your SEO marketing plan highlights what you plan to do for your SEO marketing strategy . This could include tactics for website on-page optimization , off-page optimization using AI SEO , and link building using an SEO PowerSuite backlink API for quick backlink profile checks.
This SEO marketing plan example discusses in detail the target audience of the business and the SEO plan laid out in different stages:
Your social media marketing plan presents what you’ll do to reach your marketing goal through social media. This could include tactics specific to each social media channel that you own, recommendations on developing a new channel, specific campaigns you want to run, and so on, like how B2B channels use Linkedin to generate leads with automation tools and expand their customer base; or like making use of Twitter walls that could display live Twitter feeds from Twitter in real-time on digital screens.
For B2C brands, you can target Facebook and Instagram. Gain Instagram likes to build trust for your brand’s profile and post engaging content on both platforms. Leverage AI social media tools to automate and scale your content plan..
Edit this social media marketing plan example easily with Venngage’s drag-and-drop editor:
This could cover your paid marketing strategy (which can include search ads, paid social media ads, traditional advertisements, etc.), email marketing strategy and more. Here’s an example:
Here’s a free nonprofit marketing plan example that is ideal for organizations with a comprehensive vision to share. It’s a simple plan that is incredibly effective. Not only does the plan outline the core values of the company, it also shares the ideal buyer persona.
Note how the branding is consistent throughout this example so there is no doubt which company is presenting this plan. The content plan is an added incentive for anyone viewing the document to go ahead and give the team the green light.
Two-page marketing plan samples aren’t very common, but this free template proves how effective they are. There’s a dedicated section for business goals as well as for project planning .
The milestones for the marketing campaign are clearly laid out, which is a great way to show how organized this business strategy is.
This marketing plan template is perfect for small businesses who set out to develop an overarching marketing strategy for the whole year:
Notice how this aligns pretty well with the marketing plan outline we discussed in previous sections.
In terms of specific tactics for the company’s marketing strategy, the template only discusses SEO strategy, but you can certainly expand on that section to discuss any other strategies — such as link building , that you would like to build out a complete marketing plan for.
Marketing plans, like the sample below, are a great way to highlight what your business strategy and the proposal you wan to put forward to win potential customers.
This one-page marketing plan example is great for showcasing marketing efforts in a persuasive presentation or to print out for an in-person meeting.
Note how the fact sheet breaks down the marketing budget as well as the key metrics for the organization. You can win over clients and partners with a plan like this.
This one-page sample marketing plan clearly outlines the marketing objectives for the organization. It’s a simple but effective way to share a large amount of information in a short amount of time.
What really works with this example is that includes a mission statement, key contact information alongside all the key metrics.
This press kit marketing plan template is bright and unmistakable as belonging to the Cloud Nine marketing agency . The way the brand colors are used also helps diversify the layouts for each page, making the plan easier to read.
We like the way the marketing department has outlined the important facts about the organization. The bold and large numbers draw the eye and look impressive.
Start your marketing campaign on a promising note with this marketing plan template. It’s short, sharp and to the point. The table of contents sets out the agenda, and there’s a page for the company overview and mission statement.
A complete marketing plan example, like the one below, not only breaks down the business goals to be achieved but a whole lot more. Note how the terms and conditions and payment schedule are included, which makes this one of the most comprehensive marketing plans on our list.
Marketing plans should include:
An executive summary in a marketing plan is a brief overview of the entire document, summarizing the key points, goals, and strategies. Its main goal is to provide readers with a quick understanding of the plan’s purpose and to entice them to read further.
When a marketing plan is effective, businesses can experience increased brand visibility, higher customer engagement , improved sales and revenue, and strengthened customer loyalty.
The first section of a marketing plan is typically the “Executive Summary,” which provides a concise overview of the entire plan, including the business’s goals and the strategies to achieve them.
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Video Editing
Renderforest Staff
05 Sep 2023
13 min read
Marketers bear heightened pressure when crafting a presentation for their brand. For them, it’s not just about delivering a compelling pitch; it’s about showcasing their prowess in the very act of promoting.
After all, if you can’t captivate an audience with your presentation, you will hardly be trusted to run an entire brand promotion campaign professionally.
The first three slides are crucial to the success of your marketing presentation. Stats say 80% of those who read the first three slides usually stay engaged throughout the whole presentation.
Among the key factors keeping your audience hooked on the presentation is the design . And though this claim seems pretty obvious, for 50% of presentation makers, it’s hard to design their pitch from scratch .
Around 21% work on a marketing presentation template, and 15% reuse the same template that worked well before.
Ready-to-use marketing plan presentation examples indeed make presentation-making easier.
You can check some great templates from Renderforest if your next marketing presentation due date is fast approaching.
Meanwhile, we continue unwrapping the features of great marketing presentation templates that convert.
First, what is a marketing plan presentation, and what should a good one look like?
A marketing plan presentation is a visual report or document that provides a comprehensive outline of your brand and the strategies implemented to achieve its objectives. It can include elements such as target market, goals, tactics, SWOT analysis, budgets, timelines, ROI calculations, and more.
Marketing presentations are usually prepared and presented by marketing professionals, freelancers and agencies to showcase their abilities to potential clients . These pitches are usually presented to C-level executives of an organization and are meant to influence their decision-making.
For example, if a marketer requires a budget to run a promotional campaign, they must put forward a persuasive presentation that explains the need for the campaign and how it will benefit the company.
The crucial element of any marketing presentation is to show the financial results of the plan. You should be extra clear and straightforward when it comes to projecting the ROI. That’s why the best marketing plan presentation examples include financial slides with exact calculations and projections.
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Other than that, a marketing plan presentation typically includes the following.
Welcome to the easiest way to generate a professional-looking marketing pitch. Renderforest offers a range of marketing presentation slideshow templates that are versatile and customizable to suit your needs.
You can customize the look and feel of each template with our user-friendly drag-and-drop editor. You don’t have to be tech-savvy to work around the design interface; all you need is a creative eye for detail.
What’s more, you can choose from hundreds of graphic elements like icons, images and illustrations to make your marketing presentation more visually attractive.
You also get access to a library of royalty-free stock photos that you can use without additional license costs.
Whatever brand presentation template you choose, here are six tips to help you create a strategic marketing presentation that converts.
Keeping your audience engaged, no matter how interesting your marketing presentation is, remains a challenge for all of us.
A dull first slide with irrelevant content or a failure to start with the ‘why’ of your audience’s interest leaves a low-energy impact.
So, our best advice is to MAKE A PRESENTATION THAT IS TAILORED TO YOUR AUDIENCE AS MUCH AS POSSIBLE .
And that’s not about relevant content only. It’s also about language and style that’s more understandable for your audience. Try to answer these questions before you start designing the presentation:
Here are some working tactics to connect with the audience effectively.
Though your goal is to get your marketing plan approved, each time, you present it to people with different own goals in mind.
Is there a tough financial time for the company? Emphasize cost-saving plans and economical tactics.
Are the decision-makers suspicious about the new projects? Ensure you have more than enough data to back up your strategies and enrich your presentation with many examples.
It’s of the utmost importance to document and deeply analyze your audience before you start designing the presentation. This technique includes conducting research to collect data about your target audience, including…
Here’s a quick guide to help you define customer personas for your presentation.
Featuring you or your team on the first slide with a hooky question, statement or teaser video might be a great way to grab the audience’s attention.
Starting without visuals can also work. Just choose a bright, attention-grabbing color and think well about what you’re going to say in the first few sentences.
The human brain is 22 times more likely to remember facts presented in a story format compared to plain facts.
That’s why your strategic marketing presentation should have a logical, compelling story structure that’s easy to follow and remember. Here are some storytelling techniques you can use to make your presentation more effective.
Pick a character, ideally your client or the key stakeholder, that’s going to meet a goal as a result of your proposed plan. Further, develop a story that shows the hero’s journey toward success, projecting your plan as the key solution.
Read more about the hero’s journey technique .
That’s the most classic story structure technique used in films, novels and other forms of media. You should introduce a setup, move to a rising action or confrontation, and complete your marketing presentation with a resolution. This allows you to emphasize your marketing campaign’s importance and outcome.
Read more about the three-act structure technique .
When the topic seems too complex to explain or too boring to listen to, metaphors and analogies can save the day. An effective metaphor usually involves a comparison of two, unlike things to explain a concept in an easy-to-understand way.
For example, you can explain the importance of customer data with something like “Customer data is to marketers what fuel is to cars; it’s what drives our strategies”.
Read more about metaphorical storytelling .
3. preserve consistency and corporate branding.
A constant line of corporate branding should stretch through every slide of your presentation. Why? Because branded presentations show an organized and professional approach of a presenter and evoke more trust from the audience.
Besides, having a unified style and colors in corporate presentations is an accepted norm. Consistency in the design of slides helps to bring your ideas together, making them easier for an audience to understand visually.
Look how this HubSpot presentation features the company’s orange color in all slides, from the introduction to the conclusion.
Check the presentation here
You can choose any style you want to follow in your marketing presentation. That can be your or your marketing agency’s style guide or you may choose to design your pitch with the client’s corporate identity.
The crucial thing here: be consistent. That’s a key factor in making your slides look professional and presentable.
With one click, the color palette, font size and style, backgrounds, and icons of your presentation will be adjusted to your brand’s design and identity.
Renderforest has a robust editor working with the straightforward drag-and-drop technique. It allows you to paint your slides with the corporate colors in just a few seconds without any design experience!
What does your audience see when looking at your marketing campaign presentation?
It’s very visual detail added , their colors , and the design of the text – font, text color, size, and spacing.
These three crucial design elements can’t be guessed or left to the presenter’s personal preference. There are tried and tested, scientifically proven design principles for making a presentation powerful, attractive and readable.
Here are some of them.
The human brain dictates its rules. Most of us tend to follow a Z pattern when looking at slides with many visual elements . This means we will look at the slide from the top left side to the right and diagonally move to the bottom of the page.
So, slides with heavy visual components should be designed in a way that viewers are guided through the page following this pattern.
And when there is much text on the slide, our brain moves to the reading, the F pattern most of us are used to . Text-heavy slides are viewed from the left to the right until the text is finished.
Consequently, presenting text in blocks, separate from visuals, and keeping the structure of text balanced and organized should be among your top priorities.
Aside from that, there are some golden rules to keep.
Back in 1666, Isaac Newton invented the color wheel – a tool that is still used by designers and marketers to create more powerful visuals.
It’s a condensed version of most colors in the universe and consists of three color groups.
The purpose of this theory is to help balance the colors on the slides and create an eye-catching combination of hues. The wheel is divided into warm ( more suited for action-evoking marketing presentations ) and cool ( more suitable for thought-provoking conversations ).
The neutral pastel palette can work well in most cases if the brand guidelines don’t require bold colors.
Lastly, the fonts you choose for your presentation should be easy to read. It’s also recommended not to go too bold and with a maximum of two typefaces in one slide.
For titles, choose a font with personality and readability; for body text, select something simpler but still eye-catching. It would be wise to stay away from rarely used fonts as they may be unreadable for some viewers.
At Renderforest, we’ve combined the best fonts used by designers for maximum readability and visual appeal.
You can skip the manual work of finding the perfect font and color combination for your marketing presentation. Renderforest offers a long list of ready-to-use, pre-designed sets that look modern and professional.
They align with all the key design principles, so you can be sure your presentation looks visually perfect.
Just head to the left-side editor in your marketing plan presentation template, open the color and font sections and click on your favorite combination.
Say, you want to convince your clients that shifting to short-form videos is a profitable marketing strategy for their business.
It would be far easier to do if you bring an example of Company X – preferably from the same or related niche as your clients, that successfully tested this strategy and achieved great results.
There are many marketing case studies available online. With thorough research, you should be able to find one related to your topic.
Also, leverage your own networking connections . Show some insightful stories from your own customers, how peers in the same business are experiencing success, or how competitors moved in a different direction.
These stories provide tangible evidence that helps you prove your point. Statistics are helpful, but real-life examples speak louder and paint a vivid picture of what benefits can be achieved.
We know you want to present a marketing 101 presentation of the century, with every important detail included.
But you have to filter your marketing presentation content to make it concise, structured and easy to understand.
Overloaded presentations, even if the material is correct and interesting, are very likely to bring the opposite effect. People have short attention spans, so the best way to succeed is to keep it simple and provide only the most important points.
Here’s how you can achieve this.
Renderforest offers you marketing presentation templates that come with balanced sections of text and visuals designed to make your work easier.
You can have a summary of the key points, an introduction slide, timelines for future actions, budget plans, and more – everything included in one template.
Meanwhile, every product presentation template is designed with a healthy doze of white space and an amount of information that’s considered optimal for the audience.
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Time to move to ready-made marketing presentation templates designed by Renderforest’s professional design team.
The goal of these templates is to accelerate and simplify your marketing presentation creation process by eliminating the need to brainstorm design concepts and decide on the content.
Just enter your information into pre-built slides, customize the colors, fonts and images, and you’re good to go!
Here’s a brief overview of how to customize each template for maximum results!
Here are some great packs to start with!
Most suitable for :
Calm colors, with mild gradient color combinations and a professional presentation style – that’s what this marketing plan presentation is all about. It’s initially designed to Introduce meetings, big and small presentations, classes, etc.
The goal is to help you present your company or organization in a relaxed yet serious way.
That’s one of our most human-centered marketing presentation packs, with many default team member images included. Though you can customize it the way you want, we recommend keeping this style in case you need to introduce your team or organization.
The slides are not text-heavy. Most emphasis is on visuals and images, to make sure you keep your ideas concise.
There is also plenty of free space on each slide to ensure the optimal look of your marketing presentation.
If you need more analytically-focused slides, scroll down to find slides with more condensed information. We recommend including no more than 3-4 such slides in the presentation, as more than that may seem overwhelming.
Overall, this marketing slide template is designed for minimalistic and simple presentations. It may not be the best pick if you require detailed data and technical information.
Working on your next social media marketing presentation? Here’s a pack that features bold colors with balanced texts, leaving plenty of room to include all the details on the new social media trends you want to catch or to analyze your company’s performance on a certain social network.
This brand presentation template is significantly more text-heavy compared to the previous one. The default version also includes fewer visuals or icons. The most emphasis is on the text because data and stats are crucial if you’re preparing a social media marketing presentation.
This pack features a more dynamic vibe due to bright colors that resemble trendiness. There is no calmness or relaxed feeling, which, if used right, can keep your audience constantly engaged in your presentation with no tiredness.
We recommend having 7-8 slides from this marketing plan presentation template. Because they are designed for more statistics and data, more than 8 slides may seem too much in terms of information intake.
Almost all slides are divided into proportional sections to dedicate each of them to a certain social channel. That’s very practical if you’re comparing different social channels and need the side-by-side design for that.
Most of you may think of a strategy presentation as something in nude, grey and black colors with sharp edges and a lot of text. But that’s not always the case!
In this marketing strategy presentation template, you’ll find a combination of two contrasting colors. Dark blue is an all-time classic for professional, trustworthy presentations that evoke trust and respect.
Meanwhile, we mix it with a neon green-yellow color to create a bit of a modern and playful look. This is more suitable for young brands, startups and other companies that have different values than traditional or conservative ones.
For example, you can use this pack for financial strategy presentations in a company where a dynamic and joyful approach is appreciated. You can also use it for even more serious topics when you want to make sure the audience won’t get bored.
In case you don’t want to risk it, you can always put more blue slides in between the green-yellow ones. That way, you’ll make sure to keep the presentation on a professional level and still take advantage of this modern approach when necessary.
We especially like the cascading timeline slides in this marketing presentation template. Perfectly reflecting visual hierarchy rules, these slides are great for timeline, progress or process presentations.
Following the best trends of today’s fashion industry, this marketing 101 presentation template is all about pastel colors, silky curves and playful shapes. It’s definitely the most fashionable presentation of all four, so we’d recommend using it when discussing new trends or fashion collections.
The pack features a huge collection of fashionable images. These are model photos of the best quality, so you can keep the professional look of your fashion presentation . There are also aesthetic photos of textiles, garments and patterns that complement any collection of a fashion designer.
The slides are dynamic due to more than just visuals. There are also curves and geometrical shapes, as well as silhouettes. Overall, the vibe is like you’re just sitting in a fashion show, watching all the new looks and walking down the runway.
We like that this template still keeps enough of its minimalistic roots. With just one or two such slides, you can make your presentation look modern and stylish without overloading it with lots of visuals.
Probably, you will need to add your custom photos to complete the look, but that’s OK. The slides are designed in a way that you can insert any image, and it will still look great due to its modern design.
If you’re in the food industry, here’s a product presentation template that will make your presentation look appetizing. This marketing slide presentation template is all about food photos! And not just photos of the food – there are also images of chefs in their working environment, adding a more professional approach to the slides.
The color scheme is extremely diversified. You’ll find pastel colors, bright ones and even muted ones. We especially like the photos that feature fresh foods, drinks and beans on a plain white background. This mix of colors and photos will make your presentation look tastier.
What’s unique in this marketing presentation example is that it seamlessly combines animated and real food photos. There are also animated and real cooks in the kitchen – something that may seem irrational from the perspective of design, but it looks very natural and realistic.
Scrolling down, you’ll find slides for everything you may want to present related to cooking and food. There are slides to present the nutritional value of certain foods. In parallel, you can find ready-to-use menu pages with prices and portion options.
That’s one of our richest marketing presentation templates with 110 scenes. So, the stage is yours for whatever you want to present.
Most suitable for :
White, yellow, and light grey in the background – tell us about familiar and trustful tones that work well in the online world. This marketing presentation template is a perfect choice for those who are searching for something to present digital topics.
Quite rich in visuals, animations and texts, this pack will be enough to present any educational topic related to online marketing, and not only. Present your course agenda, show the takeaways potential students will get or explain the structure of your course.
The slides are full of creative illustrations, flat icons and animated elements, so you can easily break down complex topics into simple visuals. If you want to be more specific about a certain topic, there are also images with text boxes where you can input some additional information.
In case you have online marketing data to present, you can also use the slides for that. This template includes a lot of charts and graphs, so it’s easy to show metrics related to website performance or other digital topics.
The best part about this online marketing presentation is that it looks modern and creative. You’ll keep your audience interested in what you have to say if you’re using modern visuals like these.
If you’ve ever wanted to make static graphics sound like music – here’s a marketing presentation template that will help you with that. It’s about notes transformed into illustrations and curves in various colors.
The backgrounds and design resemble a music visualizer giving you a psychedelic and trippy vibe. Featuring mostly dark tones, a club-like atmosphere will be present in all of your slides.
The presentation is suitable for any kind of music topic. There are illustrations featuring musicians and their instruments, so you can explain the idea behind every concert. There are also slides for musical awards one got during their career or slides with iTunes or Spotify buttons that you can use to promote your music.
The pack is also ideal for any kind of audio-related topics – from podcasts to radio programs. You will find various images with headphones and other audio-related items, as well as photos in the studio where it all happens.
If you have sound engineers or producers on your team, you can use this template to showcase their work. There are visuals of analog and digital technology, along with slides for both audio and video production topics.
This article discussed some of the best and most versatile marketing presentation templates available. Whether you’re a small business owner, a marketer, an educator, or even a musician – these templates will help you make the point quickly and effectively.
Each template has unique visuals, animations and effects that will make your slides look modern and professional. Plus, they are easy to customize, so you can make the slides your own and send the right message.
So why not give them a try? Pick one closest to your topic and start creating your presentation today! But that’s not all; you can also use packs like the teaser video templates to build hype around your product, event, or creation. If you ever need help customizing it, remember that our team of professional designers will be more than happy to help.
Happy presenting!
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Former US president Abraham Lincoln was spot on when he said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” The pioneering US leader gave us a timeless lesson in approaching important things in life with this quote.
Even as execution is what matters, it is the behind-the-scenes planning that dictates the quality of our actions. This quality is an important part of ensuring that what we are striving for is successful.
Taking Lincoln’s example forward, if we are to hold a conference or meeting on marketing for six hours, four of these should be devoted to research, planning, and organizing. The remaining two hours must be spent producing and delivering communications and campaigns. This division of favoring flawless planning is the only real, fool-proof work distribution strategy that marketers should have. This approach is sure to result in a strong marketing plan that delivers effective campaigns.
Today, when the talk of recession is everywhere, you, as business owners, are forced to hope for the best and be prepared for the worst. You need to understand how your consumers will likely behave and how to continue delivering value to them and, in the process, differentiate yourself from competitors.
Your marketing team should lead your company’s response in such a scenario. It should evaluate how to respond to an economic crisis or recession and how to adjust marketing strategies and activities across all four “Ps” of marketing: product, price, place, and promotion.
The only roadmap to tackle your business woes and sustain profitability is to draft a strategic marketing plan. It helps you identify and prioritize your market needs, formulate the best ways to meet these, and measure the results.
If you want to speed up your planning process and be prepared for the worst, we have Marketing Plan Templates from SlideTeam to assist you. These content-ready templates cover topics related to the marketing mix and creating strategies. Using these can help you save time, money and effort. You also get the bandwidth to focus on more productive areas.
Let’s explore these customizable templates!
Presenting this factual Strategic Marketing Plan Presentation that will help you showcase methods used to conduct market research and identify trends. Use this marketing strategy PPT Template to explain how to evaluate opportunities and the probability of success of each. It will let you determine the steps needed to connect with customers for product awareness. You can also share insights into processes like creating customer value & loyalty, analyzing the market, and identifying market segments & targets. Download now!
Download this presentation
Use this customer-driven marketing plan that emphasizes allocating resources in the most economical way. It gives intelligent direction to marketing operations and entails crucial aspects of an actionable plan. You can find valuable templates in this PPT Deck, such as distribution model/ plan/ timeline templates, content distribution matrix, and additional slides for icons, checklists, clustered bars, combo charts, etc. Download it today to save yourself the massive effort of creating complex formats!
If you want to develop a marketing plan with bonus insights and additional information, then you must use this Marketing Plan to identify who your customers are, how you’ll meet their demands, and what marketing tactics you should undertake. Using this PPT Template will help you streamline your sales and marketing process and optimize lead conversion. It also contains a lead generation flow chart and content matrix template to organize related activities. Grab it today!
If you want to add a dash of realism to your marketing efforts, you must explore this Market Plan Activities Presentation. It provides a logical sequence of activities for marketing objectives, with a plan to achieve each. It entails templates for activity scheduling, budget planning, sales planning, e-commerce planning, and more. Download this simple, clear, and straightforward framework to get started on the journey to result-oriented, effective marketing.
Use this Marketing and Business Development Action Plan Presentation to put your goals, strategies, and other plans in writing. The PPT Template includes content-ready slides on current market analysis, new market scenarios, sales forecasting, budget activities, risk analysis, and more. You can use this Marketing Action Plan Template to organize promotional activities to get more sales or add that extra fizz to your brand-building effort. This presentation template can become an indispensable part of your overall marketing execution and implementation. Download it now to prepare your team for a quick response in a crisis.
If you want to develop a 90-day strategic marketing plan, this PPT Presentation is ideal. It will help you break up the first three months into 30, 60, and 90 days and provide a more realistic and achievable plan. You can identify your goals in each timeframe by looking at these in terms of stages. This content-ready template will save you time and help you understand the step-by-step process to showcase your marketing activities and project your growth. Download this now!
If you find persuading consumers to buy your new product challenging, then you must take the assistance of this valuable presentation. It entails essential elements of a successful launch plan, such as customer need analysis, SWOT analysis, targeting, segmentation, etc. With a proper product launch marketing plan, it will deliver on the expectations of your target buyers. Thus, it becomes critical to download this compelling presentation template and use it well!
If you are working for a cloud services company and are looking to streamline your marketing process, exploring this PPT Template will be of use. It includes informative slides on the benefits of cloud computing, its challenges, solutions, and the competitive landscape. You can use this presentation template to describe the services your company offers and why customers should choose your services over others. Download it today to make your business stand out for its offering of cost-effective and value-adding digital transformation services.
Use this PowerPoint Template to create a partnership marketing plan that drives growth. It will guide you on some crucial aspects and define what will work best for each stakeholder. It will direct you on the partner selection process, co-partnered marketing campaigns, and in assessing the current scenario. You can also brainstorm/line up initiatives for ensuring channel partner benefit with the relevant, thoughtful use of this template. This template also includes a dashboard for tracking business movement, performance, and assessment. Download now!
Download this template
If you have a brilliant idea for a new product, this New Product Sales Marketing Plan Template will read your thoughts back to you. This exciting and captivating presentation covers marketing tactics, launch tips and tricks, product launch detailed plan & process, external communication tools, lead generation activities & basics of the marketing funnel, etc. This educational resource is also helpful for a few more product lifecycle management and product marketing topics. Download it now!
A marketing plan is a blueprint for launching new products, creating strategies, understanding the complexities of your market, growing your consumers, and branding. With a well-designed marketing plan template, you can design more effective promotions and impactful campaigns, reach your target customers with relevant advertising, and track your campaign results with proper insights and analytics.
Now that you have all the valuable resources available to you, it is time to download your favorite template and get started with a robust marketing plan.
P.S. If you want to hit the list of top marketing leaders, explore these amazing Marketing Templates for assistance.
What are the components of a marketing plan.
A marketing plan is the first step in creating a successful marketing program; it doesn’t have to be complicated. The ten components of that an ideal marketing plan must include are:
A marketing plan will vary depending on the business’s objective or the type of company it is designed for. Here is a sequential guide on how to go about creating a marketing plan:
Depending on how detailed you want your marketing plan to be, you can create a plan for the whole year or separate marketing plans for each channel you want to target. The most common types of marketing plans are:
Annual Marketing Plan (General marketing plan) : You can see everything at a glance with this marketing plan. It entails everything from the company mission and USPs to SWOT analysis and marketing channels.
Content marketing plan: A content marketing plan focuses on tactics, strategies, and campaigns you can use to help your business reach its goals content-wise.
Social media marketing plan : A social media marketing plan contains the specific tactics you can use for each social media channel and campaign to acquire a presence on other social media platforms.
Paid (demand generation) marketing plan : This type of marketing plan focuses on paid marketing strategy, such as search ads, paid social media ads, email marketing strategy, etc.
Product launch marketing plan: This plan serves as a roadmap for the strategies to promote your new launch. It is, by far, the most downloaded and searched-for plan as there is always something new that businesses have to offer to customers or clients, in the case of the B2B segment.
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Published: July 23, 2024
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don't have a marketing plan, email schedule, or social media marketing plan template.
To make creating your plan easier, I've put together a list of what to include. I’ve also compiled a few different strategic marketing plan templates where you can easily fill in the blanks.
In this article, we're going to discuss:
How to create a marketing plan, hubspot’s free marketing plan template, one-page marketing plan template.
Outline your company's marketing strategy in one simple, coherent plan.
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Click this link to access this resource at any time.
A marketing plan is a roadmap that businesses like yours use to organize, execute, and track their marketing strategy over a given period.
The marketing plan outline we discuss will help you create an effective plan that easily generates buy-in from stakeholders.
Download This Marketing Plan Outline for Free
Marketing plans can get quite granular depending on your industry and how big your digital presence is. This is true whether you're selling to consumers (B2C) or other businesses (B2B).
Despite these nuances, here are the essentials I’ve found should be present in every marketing plan or marketing planner template:
Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform
A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.
To be successful as a marketer, you have to deliver the pipeline and the revenue.”
In other words—they need a well-crafted marketing plan.
Learn how to create the right marketing plan to hit your revenue targets in 2024. Hear best practices from marketing experts, including how to confidently set and hit business goals, socialize marketing plans, and move faster with clearer resourcing.
How do you build the right marketing plan to hit your revenue goals? Follow these eight steps for success:
First you need to define each specific component of your plan to ensure stakeholders are aligned on goals, deliverables, resources, and more. Ironing out these details early on ensures your plan supports the right business objectives, and that you have sufficient resources and time to get the job done.
Get started by asking yourself the following questions:
What resources do I need?
What is the vision?
What is the value?
What is the goal?
Who is my audience?
What are my channels?
What is the timeline?
For example, imagine you’re creating an annual marketing plan to improve customer adoption and retention in the next fiscal year. Here’s how you could go through the questions above to ensure you’re ready to move forward with your plan:
I will need support from the content team, web team, and email team to create targeted content for existing customers. One person on each team will need to be dedicated full-time to this initiative. To achieve this, the marketing team will need an additional $100K in budget and one new headcount.
What is the vision?
To create a positive experience for existing customers, address new customer needs, and encourage them to upgrade. We’ll do this by serving them how-to content, new feature updates, information about deals and pricing, and troubleshooting guides.
According to the Sales Benchmark Index (SBI) , CEOs and go-to-market leaders report that more than 60% of their net-new revenue will come from existing customers in 2023. By retaining and building on the customers we have, we can maintain revenue growth over time.
To decrease the customer churn rate from 30% to 10%, and increase upgrades from 20% to 30% in the next fiscal year.
All existing customers.
The main channel will be email. Supporting marketing channels include the website, blog, YouTube, and social media.
The first half of the next fiscal year.
One of the most important things to do as you create your marketing strategy is to identify your target audience . As with all marketing, you need to know who you’re marketing to. If you’re having a hard time determining who exactly your target audience is, try the bullseye targeting framework . The bullseye makes it easy for you to determine who your target audience is by industry, geography, company size, psychographics, demographics, and more.
Now it’s time to define what key marketing metrics you’ll use to measure success. Your key metrics will help you measure and track the performance of your marketing activities. They’ll also help you understand how your efforts tie back to larger business goals.
Once you establish key metrics, use a goal-setting framework—like objectives and key results (OKRs) or SMART goals —to fully flush out your marketing objectives. This ensures your targets are as specific as possible, with no ambiguity about what should be accomplished by when.
Example: If a goal of your marketing plan is to increase email subscriptions and you follow the SMART goal framework (ensuring your objective is specific, measurable, achievable, realistic, and time-bound) your goal might look like this: Increase email subscription rate from 10% to 20% in H1 .
It’s easy to get caught up in your company’s world, but there’s a lot of value in understanding your competitors . Knowing how they market themselves will help you find opportunities to make your company stand out and capture more market share.
Make sure you’re not duplicating your competitors’ efforts. If you discover a competitor has already executed your idea, then it might be time to go back to the drawing board and brainstorm new ways to differentiate yourself. By looking at your competitors, you might be surprised at the type of inspiration and opportunities you’ll find.
To stay ahead of market trends, conduct a SWOT analysis for your marketing plan. A SWOT analysis helps you improve your plan by identifying strengths, weaknesses, opportunities, and threats.
Example: If your competitor launches a social media campaign identical to what you had planned, go back to the drawing board and see how you can build off their campaign. Ask yourself: How can we differentiate our campaign while still getting our message across? What are the weaknesses of their campaign that we can capitalize on? What angles did they not approach?
Here’s where the fun comes in. Let’s dive into the different components that go into building a successful marketing plan. You’ll want to make sure your marketing plan includes multiple supporting activities that all add up into a powerful marketing machine. Some marketing plan components include:
Lead generation
Social media
Product marketing
Public relations
Analyst relations
Customer marketing
Search engine optimization (SEO)
Conversational marketing
Knowing where your consumer base spends the most time is significant for nailing this step. You need to have a solid understanding of your target audience before integrating your marketing efforts.
Example: If your target audience is executives that spend a lot of time on LinkedIn, focus your social media strategy around placing branded content on LinkedIn.
Forty-nine percent of marketers say visual images are hugely important to their content strategy. In other words, a clear brand and creative strategy is an essential component to every marketing plan. As you craft your own creative strategy, here are some tips to keep in mind:
Speak to your audience: When defining your creative strategy, think about your audience—what you want them to feel, think, and do when they see your marketing. Will your audience find your creative work relevant? If your audience can’t relate to your creative work, they won’t feel connected to the story you’re trying to tell.
Think outside the box: Find innovative ways to engage your audience, whether through video, animations, or interactive graphics. Know what screens your creative work will live on, whether desktop, mobile, or tablet, and make sure they display beautifully and load quickly across every type of device.
Tie everything back to CTAs: It’s easy to get caught up in the creative process, so it’s important to never lose sight of your ultimate goal: Get your audience to take action. Always find the best way to display strong Calls to Action (CTAs) in your creative work. We live in a visual world—make sure your creative content counts.
Streamline creative production: Once you’ve established a strong creative strategy, the next step is to bring your strategy to life in the production stage. It’s vital to set up a strong framework for your creative production process to eliminate any unnecessary back and forth and potential bottlenecks. Consider establishing creative request forms , streamlining feedback and approval processes, and taking advantage of integrations that might make your designers’ lives easier.
Example: If your brand is fun and approachable, make sure that shows in your creative efforts. Create designs and CTAs that spark joy, offer entertainment, and alleviate the pressure in choosing a partner.
Turn your plan into action by making goals, deliverables, and timelines clear for every stakeholder—so teams stay accountable for getting work done. The best way to do this is by centralizing all the details of your marketing plan in one platform , so teams can access the information they need and connect campaign work back to company goals.
With the right work management tool , you can:
Set goals for every marketing activity, and connect campaign work to overarching marketing and business objectives so teams focus on revenue-driving projects.
Centralize deliverables for your entire marketing plan in one project or portfolio .
Mark major milestones and visualize your plan as a timeline, Gantt chart, calendar, list, or Kanban board—without doing any extra work.
Quickly loop in stakeholders with status updates so they’re always up to date on progress. This is extremely important if you have a global team to ensure efforts aren’t being duplicated.
Use automations to seamlessly hand off work between teams, streamlining processes like content creation and reviews.
Create dashboards to report on work and make sure projects are properly staffed , so campaigns stay on track.
With everything housed in one spot, you can easily visualize the status of your entire marketing plan and keep work on track. Building an effective marketing plan is one thing, but how you operationalize it can be your secret to standout marketing.
Example: If your strategy focuses on increasing page views, connect all campaign work to an overarching OKR—like “we will double page views as measured by the amount of organic traffic on our blog.” By making that goal visible to all stakeholders, you help teams prioritize the right work.
With Asana, marketing teams can connect work, standardize processes, and automate workflows—all in one place.
Nearly three in four CMOs use revenue growth to measure success, so it’s no surprise that measuring performance is necessary. You established your key metrics in step two, and now it’s time to track and report on them in step eight.
Periodically measure your marketing efforts to find areas of improvement so you can optimize in real-time. There are always lessons to be learned when looking at data. You can discover trends, detect which marketing initiatives performed well, and course-correct what isn’t performing well. And when your plan is complete, you can apply these learnings to your next initiative for improved results.
Example: Say you discover that long-form content is consistently bringing in 400% more page views than short-form content. As a result, you’ll want to focus on producing more long-form content in your next marketing plan.
The best brands in the world bring their marketing plans to life every day. If you’re looking for inspiration, check out these examples from successful marketing teams.
When the Autodesk team launched Redshift, it was initially a small business blog. The editorial team executed a successful marketing plan to expand it into a premier owned-media site, making it a destination for stories and videos about the future of making.
The team scaled content production to support seven additional languages. By standardizing their content production workflow and centralizing all content conversations in one place, the editorial team now publishes 2X more content monthly. Read the case study to learn more about how Autodesk runs a well-oiled content machine. Trinny London perfects new customer acquisition
In consumer industries, social media is crucial for building a community of people who feel an affinity with the brand—and Trinny London is no exception. As such, it was imperative that Trinny London’s ad spend was targeted to the correct audience. Using a work management tool, Trinny London was able to nail the process of creating, testing, and implementing ads on multiple social channels.
With the help of a centralized tool, Trinny London improved its ad spend and drove more likes and subscriptions on its YouTube page. Read the case study to learn more about how Trinny London capitalized on paid advertising and social media.
A great marketing plan promotes clarity and accountability across teams—so every stakeholder knows what they’re responsible for, by when. Reading this article is the first step to achieving better team alignment, so you can ensure every marketing campaign contributes to your company’s bottom line.
Once you’ve created your marketing strategy and are ready to operationalize your marketing plan, get started with one of our marketing templates .
Our marketing templates can help you manage and track every aspect of your marketing plan, from creative requests to approval workflows. Centralize your entire marketing plan in one place, customize the roadmap, assign tasks, and build a timeline or calendar.
Once you’ve operationalized your entire marketing plan with one of our templates, share it with your stakeholders so everyone can work together in the same tool. Your entire team will feel connected to the marketing plan, know what to prioritize, and see how their work contributes to your project objectives . Choose the best marketing template for your team:
Marketing project plan template
Marketing campaign plan template
Product marketing launch template
Editorial calendar template
Agency collaboration template
Creative requests template
Event planning template
GTM strategy template
What is a marketing plan.
A marketing plan is a detailed roadmap that outlines the different strategies your team will use to achieve organizational objectives. Rather than focusing solely on the end goal, a marketing plan maps every step you need to reach your destination—whether that’s driving pipeline for sales, nurturing your existing customer base, or something in-between.
As a marketing leader, you know there’s never a shortage of great campaign and project ideas. A marketing plan gives you a framework to effectively prioritize work that aligns to overarching business goals—and then get that work done. Some elements of marketing plans include:
Current business plan
Mission statement
Business goals
Target customers
Competitive analysis
Current marketing mix
Key performance indicators (KPIs)
Marketing budget
The purpose of a marketing plan is to grow your company’s consumer base and strengthen your brand, while aligning with your organization’s mission and vision . The plan should analyze the competitive landscape and industry trends, offer actionable insights to help you gain a competitive advantage, and document each step of your strategy—so you can see how your campaigns work together to drive overarching business goals.
A marketing plan contains many marketing strategies across different channels. In that way, marketing strategies contribute to your overall marketing plan, working together to reach your company’s overarching business goals.
For example, imagine you’re about to launch a new software product and the goal of your marketing plan is to drive downloads. Your marketing plan could include marketing strategies like creating top-of-funnel blog content and launching a social media campaign.
Depending on what you’re trying to accomplish, what your timeline is, or which facet of marketing you’re driving, you’ll need to create a different type of marketing plan. Some different types of marketing plans include, but aren’t limited to:
General marketing plan: A general marketing plan is typically an annual or quarterly marketing plan that details the overarching marketing strategies for the period. This type of marketing plan outlines marketing goals, the company’s mission, buyer personas, unique selling propositions, and more. A general marketing plan lays the foundation for other, more specific marketing plans that an organization may employ.
Product launch marketing plan: A product launch marketing plan is a step-by-step plan for marketing a new product or expanding into a new market. It helps you build awareness and interest by targeting the right audience, with the right messaging, in the right timeframe—so potential customers are ready to buy your new offering right away. Nailing your product launch marketing plan can reinforce your overall brand and fast-track sales. For a step-by-step framework to organize all the moving pieces of a launch, check out our product marketing launch template .
Paid marketing plan: This plan includes all the paid strategies in your marketing plan, like pay-per-click, paid social media advertising, native advertising, and display advertising. It’s especially important to do audience research prior to launching your paid marketing plan to ensure you’re maximizing ROI. Consult with content strategists to ensure your ads align with your buyer personas so you know you’re showing ads to the right people.
Content marketing plan: A content marketing plan outlines the different content strategies and campaigns you’ll use to promote your product or service. When putting together a content marketing plan, start by identifying your audience. Then use market research tools to get the best insights into what topics your target audience is most interested in.
SEO marketing plan: Your SEO marketing plan should work directly alongside your content marketing plan as you chart content that’s designed to rank in search results. While your content marketing plan should include all types of content, your SEO marketing plan will cover the top-of-funnel content that drives new users to your site. Planning search engine-friendly content is only one step in your SEO marketing plan. You’ll also need to include link-building and technical aspects in order to ensure your site and content are as optimized as possible.
Social media marketing plan: This plan will highlight the marketing strategies you plan to accomplish on social media. Like in any general or digital marketing plan , your social media strategy should identify your ideal customer base and determine how they engage on different social media platforms. From there, you can cater your social media content to your target audience.
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Published: Aug 13, 2024, 7:15am
What is a marketing plan, marketing plan vs. marketing strategy, why businesses need a marketing plan, essential marketing channels, how to create a marketing plan, bottom line, frequently asked questions (faqs).
The difference between a flourishing business and a floundering business often comes down to an effective marketing campaign. This is especially true for small businesses. Every successful marketing campaign starts with a well-thought-out marketing plan. In this article, we will guide you through the steps on how to create a top-notch marketing plan to help put your business on the road to success.
A marketing plan is essentially a roadmap that guides businesses through the complex terrain of promoting their products or services. Think of it as a blueprint that details specific marketing campaigns, timelines, target audiences and channels such as social media , email or traditional media. Your plan should also establish clear metrics for success, the methodology used to evaluate performance and allocated budgets.
It is important to note that a marketing plan is not a static document. It is supposed to be an ever-evolving plan that adapts to market trends, customer feedback and the successful or unsuccessful marketing efforts. If done properly, a marketing plan will help you synchronize your marketing objectives with your overall business goals and ensure every marketing activity aligns with your broader vision of growth.
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Some assume that “marketing plan” and “marketing strategy” are the same thing, but be aware they hold distinct meanings and serve different purposes. A marketing strategy is more big-picture thinking. It identifies your target market, your value proposition, how you position yourself against competitors and how you will sustain your value over time. It involves deep insights into your customers’ needs, market trends and competitive analysis. It is essentially the “why” behind all your marketing actions.
The marketing plan, on the other hand, details the “what” and the “when” of those efforts. Once you have your marketing strategy outlined, you can begin to create a marketing plan. The plan should outline the specific campaigns, activities and tactics you’ll use to carry out the strategy. This includes details on the marketing channels you’ll use, the timeline for implementation, the budget and the key performance indicators you’ll track to measure success. It’s a blueprint that translates the strategy into actionable tasks and schedules.
A carefully crafted marketing plan can be a game-changer for small businesses dreaming of steady growth and a competitive edge over larger companies. Marketing plans with smart strategies and targeted campaigns can level the playing field by helping small businesses carve out their niche. It provides a clear roadmap that aligns marketing efforts with business objectives to ensure every marketing action contributes to the broader company goals.
This focused approach saves small businesses money by efficiently focusing resources instead of using a scattergun approach that can drain limited budgets. By identifying and understanding target markets, businesses can tailor their messaging to meet specific needs, which increases the likelihood of conversion. A solid marketing plan offers a framework for measuring success by setting benchmarks. With careful tracking, small businesses can quickly see what’s not working and adjust strategies in real time for better outcomes.
Today’s businesses have a wide array of marketing channels available to them. From highly analytical PPC advertising to engaging in-person event marketing, there’s no shortage of methods to promote your company.
During the past two decades, social media has proved to be a highly effective way for small businesses to market themselves at little to no costs. Platforms including TikTok, Facebook, Instagram, X and LinkedIn offer businesses a dynamic platform to engage directly with their audience. They allow for the sharing of content, running targeted ads and fostering community through comments and shares. Effective social media marketing can enhance brand awareness, drive traffic and strengthen customer loyalty.
Email marketing is another highly effective way to reach an audience directly. Newsletters, promotional offers and personalized content can nurture leads, promote loyalty and drive conversions. Email marketing offers measurable results and high ROI, making it a staple in a digital marketing strategy toolbox.
Content marketing involves creating hyper-relevant and compelling content that will act as a magnet to attract a laser-focused group of people. You can create blogs, videos, infographics and podcasts to cultivate an engaged community of followers with whom your brand’s message genuinely resonates.
SEO is the practice of optimizing website content to rank higher in search engine results pages. Effective SEO strategies including on-page optimization, quality link building and keyword research help drive traffic to your website.
PPC advertising is a method of online marketing where you pay a fee each time someone clicks on your ad. Popular platforms such as Google Ads and Bing Ads guarantee your ads show up first in search engine results for specific keywords, allowing you to bypass the “organic” results. While the pay-per-click fees can add up, this form of advertising provides immediate traffic and measurable results.
Influencer marketing leverages the reach of influencers in specific niches to help you promote your business to a larger audience. When you partner with a credible influencer, you can tap into their loyal followings, gain trust quickly and drive engagement that will hopefully lead to greater sales. Affiliate marketing can complement influencer marketing by allowing influencers to earn commissions on the sales they drive. This performance-based option is cost effective, as you will only pay for actual results.
Event marketing involves marketing your brand, company or service through in-person or virtual events. It can be anything from interactive webinars and educational workshops to large-scale conferences and industry trade shows. Event marketing gives you the opportunity to directly engage with your audience and hopefully provide a memorable experience for your customers.
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Creating a marketing plan is a step-by-step process. Make sure you take your time with each step before moving on to the next one.
An executive summary is a snapshot of your simplified marketing goals, significant milestones and an outline of future plans. It should encapsulate relevant facts about your brand, setting the stage for the detailed strategy that follows. This section provides stakeholders with a clear understanding of where the company stands and where it intends to go, concisely summarizing the essence of the marketing efforts.
Who are you trying to reach? By identifying your target market you can tailor your marketing strategies effectively to help them reach the people most likely to be interested in your products or services. Outline the characteristics of your ideal customer including age, location, goals, pains and trigger points.
Competitor research is a critical step in forming a marketing plan. Analyze the strengths and weaknesses in other businesses in your industry. This insight can help you identify opportunities for differentiation and areas where you can fill in the opportunity your competitors may have overlooked.
Without clear marketing goals, you are just shooting barrels in the dark. Are you trying to increase brand awareness, boast sales or grow your digital footprint? And if so, by how much and in what timeframe? Use the SMART criteria for goal setting, which advises that goals should be specific, measurable, achievable, relevant and time-bound.
Once you determine what your marketing goals are, it is important to track their effectiveness.
To do this, set baseline measurements for key performance indicators related to your goals, such as website traffic, conversion rates or social media engagement. Monitor these benchmarks on a regular basis and adjust strategies as needed to enhance marketing performance.
Are you going to throw all your eggs in the social media basket? Or are you going to diversify your marketing strategy with both digital and in-person events? This step requires a deep dive into the various channels available—be it social media, email marketing, SEO or traditional advertising. When choosing your marketing channels, be sure to ask yourself where your target audience is most engaged.
Finally, create a budget that covers all aspects of your marketing efforts from paid advertising and content creation to software subscriptions and event sponsorships. This will help you stay financially responsible as more marketing opportunities arise.
One of the keys to a successful business is setting yourself apart from the competition. A strategic marketing plan that details your marketing efforts can not only help you stand out but also provide a step-by-step guide toward reaching your business objectives.
The main elements of a marketing plan typically include an executive summary, marketing objectives, target audience definition, marketing strategies, budget and metrics for performance evaluation. It outlines the company’s strategy for attracting and retaining customers by detailing specific actions to achieve campaign goals, timeline with key milestones, channels to be used and team members responsibilities.
A realistic marketing budget is typically determined as a percentage of a company’s revenue. It is recommended that B2B companies spend 2% to 5% of their revenue on marketing. Because B2C companies typically have a broader range of marketing channels, it is recommended they spend between 5% and 10% of their revenue on marketing.
Every marketing plan should start with a clear mission statement for the marketing department that aligns with the overall mission of the business. This statement should be specific enough to guide marketing efforts but also allow room to adjust the plan as needed. For example, if your company’s mission is “to revolutionize home cooking,” the marketing mission might be “to inspire home cooks and provide them with innovative cooking solutions.”
Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm and an e-commerce venture. These experiences enriched her understanding of small business management and marketing strategies. Today, she channels this first-hand knowledge into her articles for Forbes Advisor.
Many organizations overlook the discipline of design because it’s often not considered important for financial success. However, taking your design strategies seriously might be the missing piece you were looking for to stand out in the market.
According to a McKinsey report , companies that integrate design as a core component of their strategy achieved 32% more revenue and 56% more total return to shareholders than their counterparts.
Thus, we can say that design actions are not merely about aesthetics; they are a crucial element of business strategies that can positively influence a company’s growth. In this context, it’s essential to measure the quality of these design initiatives and their respective return on investment (better known as ROI of Design).
Today, you’ll learn about:
How to calculate the roi of design, what is considered a good roi in business.
Let’s dive into the essentials first!
The Return on Investment (ROI) of Design are all the benefits derived from the design strategies applied to your business .
These benefits can be measured using various indicators, which vary depending on your business sector (they can even vary depending on the type of design project).
Here are a few examples of how Design ROI can be measured based on its impact on:
By understanding and measuring the Design ROI in your operations, you can determine which design actions are most beneficial for your business. Additionally, by properly tracking the evolution of this ROI over time, you can optimize your creative strategies and maximize the return on investment.
Remember, in the corporate world, if something isn’t measured, it doesn’t exist! Don’t get left behind, and discover how to calculate the ROI of Design for your company in the next section.
Calculating Design ROI can be challenging due to the mix of qualitative and quantitative factors involved . The complexity also varies depending on each company’s methodology and the unique characteristics of each design project.
However, here are some insights that will help you calculate Design ROI as realistically as possible:
Due to the subjective nature of design, measuring the benefits of your design actions can often be a complex task. You’ll need to collect data and potentially establish a baseline to compare the results of your investments .
That being said, we want to detail some of the most important metrics for measuring the benefits of your creative projects:
When applying the ROI formula, quantitative metrics can be directly added as financial benefits . For example, if the new design generates a $20,000 increase in sales, that amount is incorporated as part of the benefits.
Let’s start with the most common quantitative metrics in marketing and business:
Although they cannot be directly added in monetary terms, qualitative data can be converted into indirect financial estimates .
Let’s say you find an improvement in User Experience (UX) after a redesign, you can assess its impact by measuring its correlation with metrics like Customer Lifetime Value (CLV) or web conversion rates.
Here are some qualitative metrics you should consider when calculating your ROI of Design:
The most common tool for collecting this qualitative data is through surveys . If you want to make comparisons throughout the time, you need to take different surveys for each period.
Understanding how to measure the ROI of Design provides a more accurate basis for justifying your investments. If you haven’t already, it’s time for you to determine which KPIs should be your top priority!
Determining what constitutes a good ROI in business can vary depending on the industry, company size, and your specific goals .
Unsure if your ROI is on target? Evaluate these factors to see if your design investments are going in the right direction:
Outsourcing creative tasks can also significantly impact your final Design ROI. By trusting in external expertise, companies can achieve exceptional designs while managing costs effectively .
The biggest challenge lies in aligning the external team (agency, studio, or freelancer) with the internal team’s processes and standards. In this context, effective communication is key to ensuring a successful collaboration.
At 24Slides, we believe that when measuring the ROI of Design, you need to have an open mind and see the whole picture. According to our latest survey , 55% of the specialists say that creating slides is a really time-consuming task and generates demotivation at work .
"We often witnessed how being asked to redo a presentation could cause stress and demotivation. And with little time and extraordinary expectations, the end result is usually not satisfying for any parties involved."
-Marketing Manager interviewed for our latest study
At this point, we can say that delivering design tasks is not for everybody . And with good reason! Every employee is proficient in their area of expertise, and breaking that rule not only creates inefficiency but can also demotivate your team.
Time is a valuable resource, and at 24Slides, we understand that. Let’s see how we can improve this scenario for companies and specialists at all levels:
"Outsourcing design services can significantly impact your ROI in two key ways. First, it saves valuable time for your in-house team , allowing them to focus on strategic tasks rather than creating presentations. Second, with 24Slides, you have predictable costs. Unlike traditional agencies where prices fluctuate during peak seasons, 24Slides maintains steady rates, ensuring a solid ROI without the headache of constant price negotiations ."
- Dan Sørensen , Chief Marketing Officer at 24Slides
At 24Slides, we’re committed to delivering exceptional design , which is why we collaborate with leading companies worldwide. From investor pitch decks to high-impact presentations for various departments and marketing collateral after a brand refresh or rebranding, we handle it all!
With over 200 expert designers, we tailor our services to meet the unique needs of every client, whether you’re a local business or a multinational corporation with a global presence.
In 2023, a global leader in healthcare entrusted us with a large volume of their presentation design workload . We embraced the challenge with great enthusiasm!
A bit of a spoiler for what’s next: this collaboration delivered outstanding results, optimizing over 9,000 hours of our client’s work time and achieving an impressive Design ROI of 176%.
As a practical exercise, let’s calculate the Design ROI of this collaboration. First, it’s important to highlight some data collected in 2023:
Now, it’s time to refresh the ROI formula:
By applying the previous data to the formula, we achieved a Design ROI of 176% , which means that for every dollar invested, our client earned $1.76 in return . This is an excellent result, considering that a 10% ROI is the minimum acceptable for business.
While ROI is typically quantified with hard data, we’ve seen firsthand how design can create powerful effects beyond the numbers . Let’s see some of them for this case study:
As design continues to play a crucial role in business growth, mastering the art of measuring ROI becomes increasingly important for small, medium, and large enterprises.
Here are some final thoughts:
For a more accurate calculation of the costs your team incurs designing in PowerPoint, check out our hidden cost calculator to find your Design ROI with no problems!
Ready to unlock the full potential of our outsourcing model? Let our team be your creative partner, transforming your ideas into reality and driving your business to success.
Start the journey by booking a call with us here .
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The Anatomy of an Effective Marketing Plan. Step 1 - Defining business goals. Step 2 - KPI (Key Performance Indicators) Step 3 - Building a market analysis. Step 4 - Defining the target market. Step 5 - Defining marketing objectives. Step 6 - Building marketing strategies.
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A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics. A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your ...
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You need to have a solid understanding of your target audience before integrating your marketing efforts. Example: If your target audience is executives that spend a lot of time on LinkedIn, focus your social media strategy around placing branded content on LinkedIn. 5. Differentiate with creative content.
The main elements of a marketing plan typically include an executive summary, marketing objectives, target audience definition, marketing strategies, budget and metrics for performance evaluation.
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