Free business plan template
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Download a business plan template and start bringing your ideas to life. Choose a one-pager, or multi-pager. Or try Xero accounting software for free.
Download the business plan template
Fill in the form to get a free business plan template as an editable PDF. We’ll send a one-pager and a multi-pager to choose from.
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Why business templates are vital
A business plan is essential for the success of your small business or startup. It helps guide the direction of your business and explains your vision to others. A reusable single- and multi-page template lets you tailor your pitch for investors, staff, and prospects. Plans help:
- Included Startups decide if the idea is viable.
- Included Small businesses gauge the competition, determine their competitive advantages, set goals, and plan marketing strategies.
Download our guide on how to write a business plan
Why you’ll want to plan your business with our template
Our business plan template:
Helps you budget accurately
Our business plan’s customisable structure lets you accurately present your financial data.
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Explains business plan components
Each business plan component comes with an annotated explanation to help you write your plan.
Read our guide on creating a business plan
Has multi-page and single-page versions
Simplify your mission, then focus it for investors with two different templates.
Download the single and multi-page templates
Getting started with the business plan template
Develop a concise mission statement about why your company exists and how it differs from similar companies. For example, Google’s statement is ‘To organise the world's information and make it universally accessible and useful’. LinkedIn’s statement is 'Connect the world’s professionals to make them more productive and successful'. Then, develop business goals and objectives that fit with your statement. For example, LinkedIn’s objectives would specify metrics around the number of professionals and connections.
A value proposition presents the specific benefits your product or service brings to your customer, reinforces your brand identity, and give your team a focus. Business plan examples of value propositions might be: 'We help our customers feel good by fueling up with exceptional coffee in a community environment’, or ‘We help our customers choose the right gift in less than 10 minutes’.
A business plan for startups defines its target customers. All businesses should include market analysis in their business plans and update their analysis regularly. Start with your customers’ demographics. Then use the internet and primary sources like surveys and interviews) to learn more. Next, identify competitors and determine their strengths and weaknesses. Compare them with each other and decide where you fit within the competitive environment.
Successful small businesses promote their brands through websites, social media, broadcast ads, or sponsorships. They also use various sales channels, including online, brick-and-mortar stores, affiliates and distributors. Your business plan market analysis helps you decide the marketing strategies for your industry, product, and target audience. It also will help you predict annual sales – a key part of your financial planning.
Your business plan outline will also include your business structure, such as whether you are a limited corporation or partnership. It will list any operating agreements and information on supplier logistics. For example, how you will receive your raw materials and how you’ll deliver the product to customers. It will describe your daily operations and number of employees. Once you’ve completed your business plan, you’ll develop job descriptions for each role and begin hiring your team.
Financial forecasting is an important part of financial planning for businesses. Investors and lenders want to see your forecasts to determine whether to provide financing. The forecast also helps you budget to weather seasonal revenue dips and decide how many staff you can afford. It’s also a benchmark for gauging your performance, so you can take corrective action if necessary. Hiring a bookkeeper or accountant will help you make more accurate forecasts.
One-page business plan template
Writing about customers, competitors, income, and expenses will build your ideas in a short time. A single-page business plan template is:
- Included Easy for you and investors to read and understand
- Included Great for making a start
- Included Helps pin down the main idea
- Included Easy to update
Example of a business plan
Need an example of a simple business plan to get started.
Check out our filled-in, one-page business plan and be inspired to write your own.
When you’ll need a multi-page template
A multi-page business plan template has detailed forecasts and budgets, with evidence behind statements of costs, market size & competition
Pitching to investors
A multi-page business plan provides a comprehensive overview and is essential when you’re seeking funding.
Download multi-page business plan template.
Financing your business
Detailed financial planning for business demonstrates to lenders you manage funds responsibly.
Download our finance guide.
Forecasting and budgeting
A multi-page plan sets out expectations behind your business goals and objectives with detailed forecasting.
Learn about budgeting and forecasting.
FAQs about business plan templates
You want your team and investors to grasp your vision at a glance. A simple, concise plan is easier to understand, implement, and track. A complex plan can be overwhelming, leading to procrastination or inaction, and harder for your team to grasp. A simple plan is less daunting and more easily achievable, so you and your team are more likely to follow through with it.
Absolutely. The template is fully editable and customisable. You can change the content to create a plan that is unique, engaging, and personal, and update the plan easily as conditions change. The template guides you through the process, but doesn’t require you to do your plan a certain way.
Xero does not provide accounting, tax, business or legal advice. This template has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business.
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