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- Purpose/Importance of a Research Proposal
A research proposal is a comprehensive plan for a research project. It is a written description of a research plan that has to be undertaken. It determines the specific areas of research, states the purpose, scope, methodology, overall organization and limitations of the study. It also estimates its requirements for equipment (if necessary), finance and possible personnel.
The research proposal is of great significance both to the researcher and the readers. 1. It makes known one’s intentions of getting involved with research work and this is done through the researcher spelling out the objectives of his/her study. 2. The process of writing a proposal allows the researcher to plan and review the steps that will be undertaken in the project. It gives the researcher an opportunity to spot flows in the logic, errors in assumptions and even problems that are not adequately addressed by the objectives and design of the study. 3. In general, it provides justification for funding, if one is out in the business/consultancy world. One has to justify the use of resources. If one is in an academic setting, the proposal must provide justification for acceptance as contributing to either existing knowledge or adding to it (that is either extending the current field of work or providing additional knowledge to the existing field). 4. After the proposal is done and approved, the document serves as guide for the researcher throughout the investigations, ie, progress can be monitored. 5. The proposal provides a basis for the evaluation of the document; it gives the research advisor a basis for assisting the researcher . 6. A well-designed research proposal helps the researcher to avoid the tiring and time consuming alterations once the research project takes off. 7. The proposal forces time management and budget estimate. These estimates allow researchers to plan the project in such a way that the work progresses steadily towards the deadline. Since many people tend to follow the work, having a schedule helps researchers work towards the completion of the project. 8. A proposal also provides an opportunity for the researcher to discuss the research efforts of others who have worked on related areas. 9. A proposal is also able to suggest the data necessary for solving the problem and how the data will be gathered, treated, and interpreted. 10. In addition, the proposal of a contact researcher must present its plan, services and credentials in the best possible way to encourage its selection over competitors. In contract research, the survival of companies depends on their ability to develop wining proposals.
A note on Sponsor Uses All research has a sponsor in one form or another. The student researcher is responsible to the class instructor. In a corporate setting, whether the research is being done in-house by a research department or under contract to an external research firm, management sponsors the research. University, government, or corporate sponsored (grant) research uses grant committees to evaluate the work.
• A research proposal allows the sponsor to assess the sincerity of your purpose, the clarity of your design, the extent of your background material , and your fitness for undertaking the project. • The proposal displays your discipline, organisation, and logic. A poorly planned, poorly written, or poorly organised proposal damages your reputation more than the decision not to submit one. • Depending on the type of research and sponsor you have, various aspects of a standard proposal design are emphasised. • The proposal, then, provides a document the sponsor can evaluate based on current organisational, scholastic, or scientific needs. It allows the research sponsor to assess both the researcher and the proposed design, to compare them against competing proposals, and to make the best selection for the project. • Comparison of the results with the proposal is the first step in the evaluation process. It provides a basis for the sponsor to evaluate the results of a project. By comparing the final product with the stated objectives, it is easy for the sponsor to decide if the research goals have been achieved. • Another benefit of the proposal is the discipline it brings to the sponsor. Many managers, requesting an in-house, departmental research project, do not adequately define the problem they are addressing. The research proposal acts as a catalyst for discussion between the person conducting the research and the manager. The researcher translates the management question, as described by the manager, into the research questions and outlines the objectives of the study. Upon review, the manager may discover that the interpretation of the problem does not encompass all the original symptoms. The proposal, then, serves as the basis for additional discussion between the manager and the researcher untill all aspects of the management question are understood
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Writing a Scientific Research Project Proposal
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The importance of a well-written research proposal cannot be underestimated. Your research really is only as good as your proposal. A poorly written, or poorly conceived research proposal will doom even an otherwise worthy project. On the other hand, a well-written, high-quality proposal will increase your chances for success.
In this article, we’ll outline the basics of writing an effective scientific research proposal, including the differences between research proposals, grants and cover letters. We’ll also touch on common mistakes made when submitting research proposals, as well as a simple example or template that you can follow.
What is a scientific research proposal?
The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal mirror those of the research process itself, which we’ll outline below. Essentially, the research proposal should include enough information for the reader to determine if your proposed study is worth pursuing.
It is not an uncommon misunderstanding to think that a research proposal and a cover letter are the same things. However, they are different. The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.
There is also sometimes confusion around a research proposal vs grant application. Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it’s the purpose of the document that defines one or the other.
Scientific Research Proposal Format
Although there is no one way to write a scientific research proposal, there are specific guidelines. A lot depends on which journal you’re submitting your research proposal to, so you may need to follow their scientific research proposal template.
In general, however, there are fairly universal sections to every scientific research proposal. These include:
- Title: Make sure the title of your proposal is descriptive and concise. Make it catch and informative at the same time, avoiding dry phrases like, “An investigation…” Your title should pique the interest of the reader.
- Abstract: This is a brief (300-500 words) summary that includes the research question, your rationale for the study, and any applicable hypothesis. You should also include a brief description of your methodology, including procedures, samples, instruments, etc.
- Introduction: The opening paragraph of your research proposal is, perhaps, the most important. Here you want to introduce the research problem in a creative way, and demonstrate your understanding of the need for the research. You want the reader to think that your proposed research is current, important and relevant.
- Background: Include a brief history of the topic and link it to a contemporary context to show its relevance for today. Identify key researchers and institutions also looking at the problem
- Literature Review: This is the section that may take the longest amount of time to assemble. Here you want to synthesize prior research, and place your proposed research into the larger picture of what’s been studied in the past. You want to show your reader that your work is original, and adds to the current knowledge.
- Research Design and Methodology: This section should be very clearly and logically written and organized. You are letting your reader know that you know what you are going to do, and how. The reader should feel confident that you have the skills and knowledge needed to get the project done.
- Preliminary Implications: Here you’ll be outlining how you anticipate your research will extend current knowledge in your field. You might also want to discuss how your findings will impact future research needs.
- Conclusion: This section reinforces the significance and importance of your proposed research, and summarizes the entire proposal.
- References/Citations: Of course, you need to include a full and accurate list of any and all sources you used to write your research proposal.
Common Mistakes in Writing a Scientific Research Project Proposal
Remember, the best research proposal can be rejected if it’s not well written or is ill-conceived. The most common mistakes made include:
- Not providing the proper context for your research question or the problem
- Failing to reference landmark/key studies
- Losing focus of the research question or problem
- Not accurately presenting contributions by other researchers and institutions
- Incompletely developing a persuasive argument for the research that is being proposed
- Misplaced attention on minor points and/or not enough detail on major issues
- Sloppy, low-quality writing without effective logic and flow
- Incorrect or lapses in references and citations, and/or references not in proper format
- The proposal is too long – or too short
Scientific Research Proposal Example
There are countless examples that you can find for successful research proposals. In addition, you can also find examples of unsuccessful research proposals. Search for successful research proposals in your field, and even for your target journal, to get a good idea on what specifically your audience may be looking for.
While there’s no one example that will show you everything you need to know, looking at a few will give you a good idea of what you need to include in your own research proposal. Talk, also, to colleagues in your field, especially if you are a student or a new researcher. We can often learn from the mistakes of others. The more prepared and knowledgeable you are prior to writing your research proposal, the more likely you are to succeed.
One of the top reasons scientific research proposals are rejected is due to poor logic and flow. Check out our Language Editing Services to ensure a great proposal , that’s clear and concise, and properly referenced. Check our video for more information, and get started today.
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What Is A Research Proposal?
Plain Language Explainer With Examples + Free Template
By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)
Overview: Research Proposal Basics
- What a research proposal is
- What a research proposal needs to cover
- How to structure your research proposal
- Example /sample proposals
- Proposal writing FAQs
- Key takeaways & additional resources
What is a research proposal?
Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how you plan to investigate it (your methodology).
The purpose of the research proposal (its job, so to speak) is to convince your research supervisor, committee or university that your research is suitable (for the requirements of the degree program) and manageable (given the time and resource constraints you will face).
The most important word here is “ convince ” – in other words, your research proposal needs to sell your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news).
What goes into a research proposal?
A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:
Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:
An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context
As you can see, this topic is extremely clear. From this one line we can see exactly:
- What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
- Who it involves – female Gen-Y consumers
- In what context – the United Kingdom
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As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.
But, originality alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is important . In other words, what value will it add to the world if you achieve your research aims?
As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.
So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch our video covering how to find a research topic .
It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:
- How will you actually undertake your research (i.e., your methodology)?
- Is your research methodology appropriate given your research aims?
- Is your approach manageable given your constraints (time, money, etc.)?
While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:
- Will you take a qualitative , quantitative or mixed -method approach?
- What sampling strategy will you adopt?
- How will you collect your data (e.g., interviews , surveys, etc)?
- How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
- What potential limitations will your methodology carry?
So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.
How To Structure A Research Proposal
Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.
While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:
- A rich introduction and background to the proposed research
- An initial literature review covering the existing research
- An overview of the proposed research methodology
- A discussion regarding the practicalities (project plans, timelines, etc.)
In the video below, we unpack each of these four sections, step by step.
Research Proposal Examples/Samples
In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.
Proposal Writing FAQs
How long should a research proposal be.
This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.
As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.
The takeaway – be sure to check with your institution before you start writing.
How do I choose a topic for my research proposal?
Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.
How do I write a literature review for my proposal?
While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.
How do I create a timeline and budget for my proposal?
We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .
Which referencing format should I use in my research proposal?
The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.
What common proposal writing mistakes do I need to look out for?
We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:
- The research topic is too broad (or just poorly articulated).
- The research aims, objectives and questions don’t align.
- The research topic is not well justified.
- The study has a weak theoretical foundation.
- The research design is not well articulated well enough.
- Poor writing and sloppy presentation.
- Poor project planning and risk management.
- Not following the university’s specific criteria.
Key Takeaways & Additional Resources
As you write up your research proposal, remember the all-important core purpose: to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.
At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.
By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:
- Proposal Writing 101 : A Introductory Webinar
- Research Proposal Bootcamp : The Ultimate Online Course
- Template : A basic template to help you craft your proposal
If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.
Ace Your Research Proposal
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53 Comments
I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.
I would be interested in getting some coaching.
I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.
Thank you for the video. It really assisted me and my niece. I am a PhD candidate and she is an undergraduate student. It is at times, very difficult to guide a family member but with this video, my job is done.
In view of the above, I welcome more coaching.
Wonderful guidelines, thanks
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This is very helpful. Would love to continue even as I prepare for starting my masters next year.
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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal
You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/
Cheruiyot Moses Kipyegon
Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again
thank you very much your lesson is very interested may God be with you
I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.
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Wonderful guidelines for writing a research proposal, I am a student of m.phil( education), this guideline is suitable for me. Thanks
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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.
Have learnt a lot just at the right time. Thank you so much.
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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties
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I do applaud your simplified method of explaining the subject matter, which indeed has broaden my understanding of the subject matter. Definitely this would enable me writing a sellable research proposal.
This really helping
Great! I liked your tutoring on how to find a research topic and how to write a research proposal. Precise and concise. Thank you very much. Will certainly share this with my students. Research made simple indeed.
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I need any research proposal
Thank you for these videos. I will need chapter by chapter assistance in writing my MSc dissertation
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I really enjoy the in-depth knowledge on research proposal you have given. me. You have indeed broaden my understanding and skills. Thank you
interesting session this has equipped me with knowledge as i head for exams in an hour’s time, am sure i get A++
This article was most informative and easy to understand. I now have a good idea of how to write my research proposal.
Thank you very much.
Wow, this literature is very resourceful and interesting to read. I enjoyed it and I intend reading it every now then.
Thank you for the clarity
Thank you. Very helpful.
Thank you very much for this essential piece. I need 1o1 coaching, unfortunately, your service is not available in my country. Anyways, a very important eye-opener. I really enjoyed it. A thumb up to Gradcoach
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Thank you so much for these videos. They are extremely helpful! God bless!
very very wonderful…
thank you for the video but i need a written example
So far , So good!
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Here’s a guide to writing an effective “Significance of the Study” section in research paper, thesis, or dissertation: 1. Background: Begin by giving some context about your study. This could include a bri…
A research proposal is a comprehensive plan for a research project. It is a written description of a research plan that has to be undertaken. It determines the specific areas of …
One of the major areas addressed in research proposals is the significance of the research project. It is in this section that the researcher must convince reviewers that the proposed …
The main relevant sections in this chapter are: (a) research background; (b) research aim and objectives; (c) research methodology; (d) …
The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal …
What is a research proposal? Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how you …
What is the significance of a study and how is it stated in a research paper? How to write the expected results and discussion in a research proposal? How to write the …