How to Write a Film Business Plan in 2024 (+ Examples)

Discover how to create an effective film or movie production business plan for 2024, ensuring your project stands out in the competitive cinema industry.

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What is a film business plan?

A film business plan outlines the financial, operational, and marketing strategies of a film project.

It serves as a blueprint for production and a tool to attract investors, detailing budget, target audience, distribution, and potential returns.

You must rule the business field, otherwise your film fades into obscurity

Why do some films soar while others sink into the abyss of forgotten dreams? Is it just the whims of fate, or is there a missing piece in the puzzle that dictates this divide? The truth hits harder than one might expect: neglecting a solid film business plan can silently torpedo even the most promising projects.

In the fiercely competitive realm of cinema, overlooking the strategic underpinnings of film production doesn’t just risk obscurity-it nearly guarantees it.

This blog post unfolds the blueprint to wielding a film business plan as your most potent weapon, ensuring your cinematic vision doesn’t just flicker in the dark but blazes brightly for the world to see.

How to make an effective film business plan?

An effective film business plan is more than just paperwork; it's the roadmap to your project's success.

It blends vision with reality, guiding you and convincing others of your film's potential.

Here’s what makes it work:

Set clear targets

Before diving into the numbers and marketing strategies, you need to define what success looks like for your film.

This foundation will guide every decision you make moving forward.

Specify film goals: Are you aiming for festival acclaim, box office success, or critical recognition? Define this early on.

Establish benchmarks: What milestones must you hit during production and post-production to stay on track?

Measure success: Decide how you'll evaluate the success of your film, whether through audience reach, revenue, or awards.

Craft your budget

A well-thought-out budget is critical to securing funding and managing your resources efficiently.

It reflects the cost of turning your vision into reality and demonstrates financial acumen to potential investors.

Detail expense allocation: Break down your budget into categories like pre-production, production, post-production, marketing, and distribution.

Forecast production costs: Estimate the costs associated with each phase, including cast and crew salaries, location fees, set design, and equipment rental.

Secure financial backups: Plan for unexpected expenses by setting aside a contingency fund. This proactive approach reassures investors that you’re prepared for unforeseen challenges.

Analyze the market

Understanding the marketplace and where your film fits within it is crucial for positioning and eventually selling your film.

Pinpoint target demographics: Who is your film for? Identifying your audience informs your marketing strategy and distribution plan.

Study market competitors: Analyze films similar to yours that have succeeded or failed. What can you learn from them?

Track industry trends: Stay updated on shifts within the film industry, from emerging genres to changes in consumer behavior and distribution platforms.

Plan distribution

A distribution strategy outlines how you’ll bring your film to your audience, making it a critical component of your business plan.

Select distribution channels: Will your film be released in theaters, streamed online, or both? Each platform offers different advantages and challenges.

Schedule release phases: Timing can impact your film’s success. Plan your release around film festivals, awards seasons, or other strategic dates.

Project revenue streams: Estimate how much revenue your film will generate from each distribution channel. This projection helps in setting realistic financial goals and appealing to investors.

8 key components every film business plan needs

Crafting a film business plan is like drawing a map for your project's journey to success.

Here are the essential components you need to include to thrive in the competitive landscape:

Executive summary : Start with a bang! Your summary should hook readers by succinctly presenting the film's concept, its unique selling points, and why it's bound for success.

Financial projections: Show me the money. Include detailed forecasts covering production costs, marketing expenses, and potential revenue. Use clear, digestible figures.

Market analysis: Know your battlefield. Dive deep into the film industry's current landscape, identifying trends, opportunities, and potential challenges.

Target audience: Who's watching? Define your primary viewers by demographics, interests, and viewing habits, tailoring your film to meet their expectations.

Production timeline: What's the plan? Provide a clear timeline for pre-production, shooting, post-production, and release, ensuring a roadmap to follow.

Team bios: Who's behind the magic? Highlight the experience, achievements, and roles of key team members. The team bio slide demonstrates why they're right for the project.

Risk management: Prepare for the unexpected. Identify potential risks, from budget overruns to delays, and how you plan to mitigate them, ensuring you're ready for anything.

Marketing and distribution plan: Get the word out. Outline your strategy for promoting your film, incorporating marketing plan templates to enhance your approach. From social media campaigns to film festivals, detail how you plan to distribute it.

7 film business plan examples for winning partners and investors

These seven examples focus on showcasing the project's distinctive features, proving market appeal, and highlighting past achievements.

They also offer thorough financial forecasts, detailed strategies for distribution, present marketing tactics, and stress the team's dedication and expertise.

1) Documentary proposal

Outline your vision for a gripping documentary that connects deeply with viewers and investors.

Market focus: Targets audiences interested in real-world issues, educational content, and social change. The proposal underscores the documentary's relevance and potential impact on society.

Operational model: Highlights on-location filming, expert interviews, and archival footage. It emphasizes storytelling technique and narrative structure.

Financial projections: Outlines funding needs for research, travel, and post-production editing. It details potential funding sources like grants, crowdfunding, and sponsorships.

2) TV series pitch deck

Present your TV series’ unique world and characters in a way that grabs attention and excites networks.

Market focus: Aim at specific demographics craving serialized storytelling. It showcases the series' unique selling proposition and potential for audience engagement.

Operational model: Describes the production setup, episode scheduling, and potential for multiple seasons. It emphasizes character development and plot arcs.

Financial projections: Project revenue from advertising, syndication, and streaming platforms. It calculates production costs per episode and potential ROI.

3) Movie pitch deck

Showcase your movie's potential with a visually striking pitch that highlights its blockbuster appeal.

Market focus: Targets movie-goers looking for specific genres or themes. The pitch deck captures the film's appeal and its fit in the current cinematic landscape.

Operational model: Details the filming timeline, post-production process, and key creative talents involved. It highlights cinematography, special effects, and soundtrack.

Financial projections: Estimates box office earnings, streaming rights sales, and ancillary revenues. It includes budget requirements for production and marketing.

4) Film production proposal

Detail the step-by-step journey of bringing your film from concept to screen, ensuring clarity and confidence.

Market focus: Caters to investors and stakeholders with an interest in backing profitable film projects. It outlines the film's market potential and target audience.

Operational model: Outlines pre-production planning, shooting schedule, and post-production workflow. It stresses efficiency, innovation, and quality control.

Financial projections: Details budget allocation, expected funding sources, and return on investment timelines. It emphasizes cost control and revenue maximization strategies.

5) Film sponsorship proposal

Demonstrate how partnering with your film offers sponsors a unique opportunity to engage with their target audience.

Market focus: Target brands and businesses looking to align with the film's theme or audience for promotional benefits. It illustrates demographic alignment and marketing opportunities.

Operational model: Describes promotional activities, branded content integration, and sponsor visibility throughout the film and its marketing materials.

Financial projections: Details sponsorship tiers, benefits for each level, and expected contribution towards the film's budget. It underlines the mutual value exchange.

6) Comedy show proposal

Pitch your comedy show as the next big hit, emphasizing its humor, format, and audience appeal.

Market focus: Aim at viewers seeking entertainment, humor, and relief from everyday stresses. It underscores the show's comedic style and potential fan base.

Operational model: Highlights the format, frequency of episodes, and comedic talent involved. It details the production setup for live performances or studio recordings.

Financial projections: Project revenue from ticket sales, streaming platforms, and merchandise. It outlines budget requirements for talent, production, and marketing.

7) Short film proposal

Concisely convey your short film's narrative, style, and impact to capture the interest of festivals and financiers.

Market focus: Targets film enthusiasts, festivals, and digital platforms looking for innovative, concise storytelling. It details the short film’s thematic uniqueness and appeal.

Operational model: Describes the compact production schedule, creative process, and distribution strategy for film festivals and online viewing.

Financial projections: Estimates production costs, potential prize winnings, and revenue from online distribution. It includes funding strategies such as crowdfunding or grants.

How can you design a film business plan?

A film business plan is akin to a movie trailer, designed to showcase and persuade.

It outlines the project's path, from concept to distribution, emphasizing its unique aspects and potential success.

This plan details marketing strategies, financials, and audience engagement, serving as a blueprint for navigating the film industry and highlighting the project's viability and impact.

8 film business plan design tips:

1. Embrace scrollytelling

Scrollytelling , or scroll-based storytelling, brings your proposal to life, turning static information into an interactive journey.

This approach keeps readers hooked, transforming your business plan into an engaging story.

Here's a great example of scrollytelling in action:

Business plan scrollytelling example

2. Incorporate interactivity and multimedia

Move beyond traditional documents by including interactive elements like teaser trailers, character explorations, or virtual set tours.

These features not only spotlight your film's unique aspects but also maintain investor interest.

3. Use data visualization

Display market analysis, audience demographics, and financial forecasts with clear visuals.

Convert intricate data into straightforward graphs, charts, and infographics, making your strategy visually enticing and easy to understand.

Here's a great example of a data visualization slide:

Data visualization slide example

4. Personalize your deck

Use tools that allow customization, such as integrating the viewer's name or tailoring content to specific investor queries.

Personal touches can create a deeper connection and show thorough attention to detail.

Here's an example of a personalized proposal slide:

how to make a good personalized proposal deck

5. Use cohesive branding

Ensure your business plan mirrors your film's branding through consistent colors, fonts, and imagery.

This not only improves aesthetic appeal but also immerses your audience in the world you're building.

Here's an example of a branded deck:

Branded deck example

6. Design for all devices

In today's mobile-first world, your proposal needs to look great on any device.

Responsive design ensures that your proposal adapts to different screen sizes, providing a seamless experience whether it's viewed on a desktop, tablet, or smartphone.

Here's what a responsive deck looks like:

Responsive deck example

7. Highlight key information

Strategically present your business plan to emphasize crucial data.

Use content placement and highlights to direct focus to important details, allowing your key points to shine without overwhelming your audience.

8. Add interactive elements

Incorporate interactive elements like clickable tabs , expandable sections , or embedded ROI calculators that prospects can adjust to see the potential return on their investment.

These features not only make your proposal more engaging but also allow readers to explore your product in a way that's hands-on and make its benefits more tangible.

Here's what a static deck looks versus an interactive one:

Static PPT example

Interactive film business plan templates

Drafting a film business plan is complex, requiring knowledge of your project, storytelling, and financial planning.

Interactive film proposal templates offer a structured start, saving you from design headaches and blank page woes. With customizable options, easily incorporate your film’s unique flair and specifics.

Explore our curated selection to kickstart your film business plan.

example of a film business plan

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talking to clients about their successes and failures so I can get a rounded understanding of their world.

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Short Film Business Plan - Featured Image - StudioBinder

How to Write a 4-Part Film Business Plan That Gets You Funding

ou’ve got an awesome concept for a short film.  Congratulations!  Now you need a short film business plan.

Perhaps your idea just came to you out of the blue, perhaps you’ve developed it with my systematic process. Either way, you want to know what the first step towards turning your idea into an actual movie is.

Well, it’s not one step. It’s four.

There’s No Such Thing as a “Short Film Business Plan”

Don’t plan the oscar party yet, what are the pieces of a film production business plan.

  • A Film Synopsis for Your Target Market

The Roadmap and Compass of your Film Production

  • Funding your Short Film
  • Film Distribution
  • The Short Film Business Plan

 4-Part Film Business Plan That Gets You Funding

But that doesn’t mean you shouldn’t prepare one!

The term “Business Plan” comes out of the corporate world. It refers to a document that is prepared before a business launches.

Short Film Business Plan - Boromir - StudioBinder

Short Film Business Plan - Boromir - StudioBinder

  • The document describes what the business will do, how it will do it, how much money it needs, and how it expects to recoup that money. Business plans are shown to investors to help them determine whether or not to invest in a company. They are also useful guides for new employees to understand the company’s mission and purpose. Your short films ideas generally won’t make money. That’s not typically their purpose. But that doesn’t mean that the content of a short film business plan isn’t an important part of how to make a short film! It can:
  • Clarify your purpose, define your process and articulate your film’s potential.
  • Inspire donors, supporters or high-value collaborators to join the project.
  • Communicate your film’s purpose to your cast and crew, to make sure you’re all working towards a common goal.
  • Define the film’s marketing angle, to inspire festivals to screen it or to inspire audiences to check it out.

Most importantly, defining your plan will give you the framework and focus to make sure you keep yourself on-track.

 4-PART FILM BUSINESS PLAN THAT GETS YOU FUNDING

We’re all dreamers in this business - how can we be anything else? But as tempting as the dreams of success and creative freedom may be, we’ve got to remember to take the first steps first.

A few years ago, I wrote a short film and got very excited about casting it.

There was a perfect role in the film for an old legend - an actor in his 80s or 90s. Perhaps an Oscar winner, someone who was once a luminary in Hollywood, but who’s probably not very busy anymore.

I spent my time thinking of great actors. The ones who starred in the classic films that I loved as a kid. I looked up which of them might still be alive and willing to work for a day.

It was thrilling to imagine directing these men… but did I ever make that film?

You see, I skipped a vital step. I never really worked through the “film business plan” - the part of development where a producer figures out how and why the film will attract funding, and how and where it will reach its audience.

So what’s the first step? Let’s take a look at the big picture first.

Your plan should consist  of these four pieces:

Short Film Business Plan - 4 Keys - StudioBinder

Short Film Business Plan - 4 Keys - StudioBinder

Before we dive into these sections individually, there’s something important we need to understand that will tie them all together.

All of the pieces of your short film’s business plan connect in some way to your target market.

TARGET MARKET

Your target market is the audience (or audiences) that are most likely to seek out and enjoy your film.

A film about bullying might target high-school-age YouTubers (a demographic group, defined by age).

On the other hand, a film that takes place on a spaceship as it approaches an alien planet might target the sci-fi market (not a demographic group, but an interest group).

While a film about a gay Jewish boxer might have several simultaneous target markets.

  • Jewish (a religious group)
  • LGBT (a cause-oriented group, but also a group defined by lifestyle and social structure)
  • Sports (an interest group)

In that last case, it’s helpful to know which is the dominant audience for the film. Is it more of a Jewish film? More of an LGBT-themed film? More of a sports film?

It’s also useful to understand where and how the markets intersect. There are many active Jewish LGBT organizations - not nearly as many Jewish/sports organizations.

If you’ve selected one your short film ideas with your target market in mind, this step will be easy.

If not, you’ve got to answer the following question:

What audience group is most likely to show interest in this film?

Once you know who you’re making your movie for, you can develop a specific strategy for crafting a film for them. And here’s the magical secret of this process:

The money and resources for your film will come from a subset of your target market.

Short Film Business Plan - Monopoly - StudioBinder

This individual is key to many a short film business plan.

Once you know your target market, you can get specific about the elements of your short film business plan:

  • What film are you making (for your target market)? What short film ideas appeal to them?
  • How much money do you need (to pay for the elements that your target market will expect)?
  • Where (from within your target market) will you raise funds or gather resources?
  • How will you release your film (so your target market can see it)?

A SIDEBAR ON THE “ISSUE” FILM

If you’re making a film with a particular social or political cause, you might want your film to reach an audience that isn’t a natural fit.

Let’s say one of your film ideas would shed light on the plight of the  Yazidi  people who are facing severe persecution in parts of the Middle East. That’s essentially your logline.

The Yazidi already know this story - they aren’t your target audience.

But the people who you’re trying to influence, perhaps middle-class American voters, might not have a natural interest in the story. So how can you interest them in your film?

The answer can be hard to do, but it’s pretty straightforward:

Define your film for your target market.

This hypothetical film’s logline is “a film to shed light on the plight of the Yazidi people”. The logline could also be “a harrowing tale of survival in an exotic and faraway land”.

One description is very specific to people who know and care about the Yazidi situation. The other might appeal to a much broader audience.

If your intended audience doesn't match your subject matter, you need to make sure that you can frame the film in a way that appeals to them.

If you don’t, your film will never reach the people it was made for.

Now we can get into the details of your short film business plan.

A Film Synopsis for Your Target Market 

Whether you’re working off of a written screenplay, or you have yet to commission a screenwriter, you already know the story of your film. Before you can get into the details of your short film business plan, you need to lay out the story, as you expect it to be told, for others.

There are lots of definitions and “rules” when it comes to writing a feature film synopsis, especially if you plan to use it to pitch or promote your film.

But since we’re creating a short film business plan, you might be reassured to remember that there are no rules here.

That said, the purpose of this business plan may help guide you in terms of  short film ideas to work on.

  • The business plan is your personal tool to help keep you focused as you shepherd this short film from development through its release.
  • Your synopsis should be focused. Tell the skeleton of the story. Don’t go into detail.
  • It’s your communications tool, to help describe the project to potential supporters and collaborators.
  • Keep the synopsis short. A 3-5 sentence paragraph might suffice. A logline might be better

Make sure your logline is written with your target market in mind.

Remember: The money and resources for your film will come from a subset of your target market.

You want people in your target market to respond, “wow, it’s like this short film is being made just for me!”

Short Film Business Plan - Audience - StudioBinder

Appealing to the egotism of others: also key to a short film business plan.

In some cases, a synopsis or logline is enough of a description of the project to give people a clear sense of what you’re trying to accomplish.

IF IT LOOKS IMPOSSIBLE, ADDRESS THE IMPOSSIBILITY

Sometimes, it may be worthwhile to write a paragraph or two describing the strategy behind the film production.

This is especially true if there are elements in the logline of the that might make people skeptical of your ability to pull it off.

When I began to raise money for “ The Pirate Captain Toledano ”, the first and obvious question that everyone asked was “how will you shoot this film? It’s set on a pirate ship!”

It was important to preempt that question by explaining that I had already negotiated for not one, but two tall ships where the film could be shot.

example of a film business plan

Remember this from my  first article ?

If your film is set in a hard-to-secure location or features elements that are typically expensive or hard to find, write a paragraph or two explaining how you plan to tackle those challenges.

If you don’t tell people what you need, they won’t know how to help you. And if you don’t tell them when you need it, they won’t help you soon enough.

That’s why you need to prepare a preliminary production schedule and a rough budget for your short film project.

At this stage, your production schedule and budget are very speculative. You might not even have a script yet!

That's alright.

SHORT FILM SCHEDULING

You’ve got to put some dates down on a calendar, and some figures down in a spreadsheet. They’ll shift and change, of course, but this starting point will anchor you as the project develops.

For your preliminary schedule, you should look at two factors:

  • When will production happen?
  • How long will production last?

For the first, consider how long it will take you to raise money, assemble a team and line up all the bits and pieces before production can get started.

If you’re a veteran producer, you’ve done all of this before, and can probably estimate the timetable pretty well. If you’re relatively new, consider this guide  to the pre-production process.

It’s written with feature films in mind, so you should be able to take each of those stages and shorten it quite a bit for how to make a short film.

Look at the calendar and pick a reasonable shoot date. It can be vague, too - “we’re aiming to shoot the film in December”.

Just make sure to give yourself enough time to get everything ready!

Don't worry too much if it takes a little longer to raise money. You usually have a lot of flexibility with the shoot date until you start booking locations, cast, crew and equipment.

The exception, of course, is seasonal. If your short film ideas require you to shoot in a snowy field in North Dakota, you can’t push production to July.

PRODUCTION SCHEDULING

The second factor you should look at is the duration of production. If you have a script, you may want to do a preliminary script breakdown and use that to generate a stripboard and schedule.

Software like StudioBinder, Gorilla, and MovieMagic can streamline that process.

But at this early stage, a paper napkin schedule may suffice for your script breakdown.

Other articles on StudioBinder can offer you guidance on  screenplay scheduling . We even have a video on the subject that you may find helpful. 

Starring none other than yours truly!

Even if you don’t have a screenplay yet, you should still have a sense of whether your film can be shot in a day or if it requires a full week.

Again, this can shift and change as your project evolves. You need some starting definitions of your plan and your needs so you can communicate them.

Armed with a preliminary schedule, you can then pull together a rough  film budget for the project.

SHORT FILM BUDGETING

This budget won’t be detailed. That’s okay. In fact, it might be just a budget top sheet.

All you need to know now is the ballpark cost of your project so that you know how much money you need to raise, or how much support you need to inspire.

If you’ve selected your short film concept carefully, you probably have a sense already of how much it’ll cost to pull off. At the very least, you have a sense of how much money you’ll be able to raise for it.

If that’s the case, you might find yourself ‘backing-into’ the film budget. Starting with a bottom-line figure, and massaging the numbers to make them fit that bottom-line.

If you're an experienced producer, you may not need as much detail in your preliminary budget. Your experience will guide you for how much your major budget categories will cost.

But if you’re still new to this, I advise you to take the extra time to budget in more detail.

You only need the top-sheet for your short film business plan. However, the more you familiarize yourself with the details of your budget, the more control you’ll have over it.

Once again, an understanding of your target market will help you here.

If there are certain personalities that your target market responds to, consider setting aside money to hire them.

Are there certain details in the production that your target market would expect to see? Account for them.

Does your target market only read a specific newspaper on Tuesdays? Make sure you’ve budgeted for a full-page ad in the Tuesday edition.

Short Film Business Plan - Newspaper - StudioBinder

I say, have you heard about this short film?

Funding your short film: which tree to shake.

You’ve described your film, set a target shoot date, and prepared a preliminary schedule and a film budget. Now you have a valuable piece of information: How much money you need to pull this off!

There are several ways that filmmakers commonly raise money for short films. Pick a method (or a combination of methods) that works for you, and take a page to describe how you’ll go about it.

Will you run a crowdfunding campaign? Solicit direct contributions from friends and family? Try to get an “investor”? Fund the film yourself?

Whatever fundraising method you choose, go into detail on your strategy. Crowdfunding, in particular, requires rigorous preparation.

An important piece of this process is connecting your fundraising strategy to your target market.

So, who do you know in your target market? What organizations will you connect with? Who in your target market is most likely not just to enjoy the film, but to contribute to its success?

Are there people in your target market who are also in the film industry? Might they be potential collaborators on your short film?

Figure out your strategy, and boil it down to a page.

Film Distribution: A Plan for Connecting Your Film to its Audience

The final piece of your short film business plan is your release strategy. How will you bring your film to the attention of your target market?

Most filmmakers make their shorts without much thought for distribution. As a result, most short films are barely seen by anyone.

People who might consider supporting or joining your short film are more likely to do so if they feel that the project has a strong chance of actually connecting with its audience.

Once again, understanding your target market is critical here. Where do they see short films? Festivals? YouTube? In-flight movies?

Short Film Business Plan - Airplane - StudioBinder

In-flight movies might not be the best idea for your short film business plan, as it is not the 

Wherever they consume this type of media, you’ve got to figure out what it takes to get your film there.

In most cases, your rollout strategy will consist of several steps or stages. For example:

You might want your film available for purchase on Amazon Streaming (through  Amazon Video Direct ).

Maybe you've discovered that your target market seeks out films like yours only if they’ve been covered in certain newspapers, magazines, or blogs.

Look at those publications, and you might find that they only cover short films that appear at certain film festivals.

You now have a film distribution strategy. Start with certain festivals. Combine it with a PR push to specific publications. Finish with a rollout to Amazon Streaming.

Maybe you’re creating a proof-of-concept or a calling card film. Then, your target market is agents, managers, producers and other decision-makers in the industry.

Your choice of festival submissions, screening venues, and the final online platform would be quite different in this case.

Whether you define your release strategy in an outline, a paragraph or two, or a flow chart, make sure you put it down on the page so it can be communicated.

The Short Film Business Plan: Your Communication Tool

Ultimately, your short film business plan is a communications tool, so make sure it says what you want it to say.

Keep it honest. Don’t put down budget numbers that you don’t believe (even if you think they might impress someone!)

Don’t describe the film in a way you can’t relate to (even if you think that’s what your audience will want to hear).

Add graphics, charts, whatever you need in order to communicate what you need to communicate.

In the end, it’s possible no one will see your business plan. It could be just a tool for you, a method of framing up the entire filmmaking process in your mind.

Even if no one else sees this document, it will be of tremendous value in helping you stay on track.

If you put something like this together for your next short film, please let me know how it goes! If you’re still looking for more short film ideas, check out the  first post  in my short film series.

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The Minimalist Guide To Writing A Film Business Plan

Film business plan essentials, movie pitch deck vs. movie business plan, legal aspects of film business planning, private placement memorandum, movie business plan template, tl;dr (too long; didn't read).

  • FAQs on Film Business Plans

Film Business Plan Glossary

A film business plan is important to raise money for a movie. This document outlines how you plan to produce and sell your film.

It's a confidential information overview that you'll “leave behind” with prospective investors after pitching. And it needs to be solid.

If you're like many filmmakers, you've likely come across at least a dozen examples of what should go into a film business plan created by film finance “gurus” who teach business planning but have never raised money for a movie.

Many of these people make an entire living creating movie business plans full of nonsense and stuff that doesn't work in the real world.

If this describes your plan, you are not alone.

As a result of all the terrible movie business plan information, many filmmakers get it wrong. So the first thing you need to do is stop listening to idiots. The second thing you need to do is cut your plan down to the essentials.

Take a few minutes and write out the following:

  • Executive Summary: A snapshot of your film and team.
  • Project Synopsis: The pitch.
  • Hypothetical Investment Return: How the investment could pay off.
  • Distribution Fees Example: A look at revenue sharing.
  • Timeline/Production Plan: Key milestones.
  • Bios/Resumes: Who’s on board?
  • Budget Top Sheet: The financial outline.
  • Supporting Article: Why this film, why now?
  • Risk Management Details: The risks and the plan to tackle them.
  • Contact Info: Get in touch.

You might ask: “What if I just want to make movies and sell my movie?”

My response: “1995 called, and they want their dumb distribution plan back.”

You might run into info about movie pitch decks when you’re looking up how to create a movie business plan. But remember, they are not the same thing.

A movie pitch deck is a quick, visual look at your film. It’s not for the money people or investors. It’s for creative people, like directors and actors. It’s about giving them a feel of the story and style. And hope that you can entice them to work with you.

On the other hand, a movie business plan is all about the details. It talks about money, timelines, and marketing.

This is stuff that investors care about.

It’s your way of showing them how your film can succeed and make money. And importantly, it's about showing them that you're a professional.

And although it's detailed, a movie business plan is not a contract. It’s just a way to show potential investors what you’ve got planned and how you aim to pull it off .

Creating a film business plan is a crucial step, but getting the funding requires more than just a well-laid plan.

In the U.S., laws are in place to protect investors from fraud. The Securities and Exchange Commission (SEC) oversees this, ensuring people aren’t tricked into shady investments.

You’ll need to decide on the legal structure for your film’s business side. It could be a corporation, an LLC, or something else, each with its rules and benefits.

Get a good entertainment lawyer to help you through this.

Doing this will not only help you stay compliant, but doing things right also boosts your project’s credibility in the eyes of potential investors.

They’ll see a well-structured, professionally managed venture ready for investment. In this regard, the name of the game is compliance, transparency, and trust.

Your attorney will advise you on the steps you need to take before investors can fund your film . These steps usually include paperwork and other legal requirements.

Discover The FIVE Essential Film Funding Tactics  

...Without Begging For Money!

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Sometimes, your attorney may draft up a set of documents called a private placement memorandum. Like a film business plan, your PPM will outline the goals for your film.

It will explain the possible upside to your project. But unlike a business plan (a confidential information overview), it doesn’t sugar-coat things.

It lays out the risks. That way, anyone considering putting money into your film knows exactly what they’re getting into.

It is easy to feel overwhelmed when it comes to raising money. If that describes you, check out this business plan template .

Why Choose Movie Plan Pro?

Movie Plan Pro is more than just a template. It’s a comprehensive guide based on Tom Malloy's experience raising over $25 million to produce multiple feature films.

Unlike the majority of templates out there, this movie business plan template is simple. Using it will help you quickly finish your film business plan so that you can focus on the next steps of the process.

  • User-Friendly: Movie Plan Pro is designed to be intuitive and easy to use, ensuring that filmmakers can finish the plan fast.
  • Comprehensive: It covers every aspect of a professional film business plan.
  • Proven Success: Backed by Tom’s track record of securing film financing, users can access tried-and-tested tactics.

With Movie Plan Pro, filmmakers are not just filling in the blanks but are guided through creating a plan tailored to their specific film project.

Each section is complemented by tips and examples that breathe life into the plan, making it a dynamic tool for securing funding.

With Movie Plan Pro , ensure that your film business plan is comprehensive, compelling, and investor-friendly. Getting money to make your film begins with a plan, and there’s no better companion than Tom Malloy’s Movie Plan Pro.

Here's a quick overview of what goes into a movie business plan:

A film business plan is vital for securing funding focusing on essential content like team, budget, marketing, and sales strategy. Legal compliance and consultation with an attorney are crucial for credibility. A clear, simple business plan template streamlines the process.

Film Business Plan Questions

Here are answers to common questions on crafting an effective film business plan. From the basics to legal compliance, we've got you covered. Let's get started.

A film business plan outlines the budget, goals, and strategy to produce and distribute a film, targeting potential investors with detailed financial and operational information.

Be clear and concise, focusing on the budget, timeline, marketing, expected returns, legal compliance, and risk assessment.

A movie pitch deck is a visual presentation, giving a snapshot of a film project, typically aimed at creative professionals to attract collaborations.

A film business plan focuses on financial and operational aspects for investors. A pitch deck is a visual, concise overview for creative collaborators.

They ensure legal compliance and help set up the business structure, protecting filmmakers and investors.

A PPM is a document detailing the investment terms, risks, and rights for prospective investors. It's an investment document.

Online resources offer various templates. Choose one focusing on essential elements to attract investors effectively. We recommend Movie Plan Pro .

These key terms are essential for understanding the film business planning process and the steps involved in raising funds for a film project.

  • Film Business Plan : A document outlining how a filmmaker plans to produce and sell a film. It serves as a roadmap for the project and is presented to prospective investors after pitching.
  • Budget : A financial plan that outlines how much money is needed for various aspects of the film's production, including pre-production, shooting, post-production, marketing, and distribution.
  • Target Audience : The specific group of people the film intends to reach and resonate with. Understanding the target audience is crucial for marketing and distribution strategies.
  • Marketing Strategy : A plan that details how the film will be promoted to the target audience, including advertising, public relations, social media, and other promotional activities.
  • Sales Strategy : The approach for selling the film to distributors, streaming platforms, or other outlets. It includes strategies for negotiating deals and securing distribution agreements.
  • Securities and Exchange Commission (SEC) : A regulatory body in the United States that oversees securities markets and works to protect investors from fraudulent activities and scams.
  • Legal Business Entity : A formal legal structure, such as a corporation or limited liability company (LLC), established to separate a film project's assets and liabilities from the personal assets of the filmmaker.
  • Private Placement Memorandum (PPM) : A set of documents prepared by an attorney that outlines a film project's goals, potential returns, and inherent risks. It helps potential investors make informed decisions.
  • Compliance : Adherence to laws, regulations, and guidelines, particularly in the context of securities laws and regulations, to make sure that a film project is credible and transparent to investors.
  • Distribution Plan : A strategy for how the film will be released and distributed to audiences, including decisions about theatrical releases, streaming platforms, DVD sales, and international distribution.

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Film Business Plan Sample

Published Aug.12, 2015

Updated Apr.22, 2024

By: Jakub Babkins

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Film Business Plan Sample

Table of Content

The entrepreneur who owns a film production company has likely been through the film company business plan development process at least once. However, this particular type of business is a bit different than most other businesses because each film project is likely to need investors. That means a unique film business plan is required each time a new film is produced.

Designing a Successful Film Business Plan

Needless to say the production company owner has a lot riding on the quality of the film business plan. Investors interested in funding films do so only when a best bussiness plan contains the elements of a successful film production, like a well-written script, experienced crew members, and good starring talent

The film industry is very competitive, meaning potential investors expect the producer to have a detailed production, marketing, and distribution plan, among other success factors. Investors will look for:

• Product: Tested script – The script is a crucial component of the final product – the film. It should be read multiple times by a variety of people, including actors and producers, to test interest and quality, and to get an assessment as to whether the anticipated costs match the complexity of the script.

• Shooting schedule – The shooting schedule not only influences the film budget, it impacts the timeframe investors can expect to get a return on their investment.

• Distribution plan – This section describes the process used to distribute the film and how distribution rights are designed. There are many possible distribution channels today, including pay-per-view, big-screen theaters, cable companies, DVD, and others.

• Marketing plan – It takes careful and inspired marketing to target the population segment most likely to appreciate the film. In this case, marketing will address how the film compares to other films of the same genre, the advertising and marketing strategies developed, the cost of marketing, and so on.

film business plan sample

• Financial plan – The financial plan includes the cost of producing the film, but the entrepreneur must find a way to project revenues. One strategy is to determine the amount of sales made through distribution rights. Another business strategy services is to review what similar films generated in revenue. Resources like Box Office Mojo and Hollywood Reporter provide data concerning box office grosses.

Specific to the Industry

The film marketing plan includes the standard sections like the Executive Summary, Company Description, Management Summary, Operations Plan, Marketing Plan, and Financial Plan. However, it also needs to include the information specific to the film industry, like the film summary and film industry overview.

There are many investors willing to fund new creative entrepreneurs, if the film package is based on a film company business plan . Contact OGS Capital for assistance with development of the film business plan that can be used to apply for private investments, loans or grants, and crowdfunding. The business consultants at OGS Capital have the expertise needed to prepare a high-quality film package and a network of investor contacts. Fill in the short online contact form to get started.

Download Film Business Plan Sample in pdf

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OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Write Film Business Plan? Guide & Template

Ivan Smith

In the dynamic realm of the film industry, success is often shaped not just by creative brilliance but also by strategic planning. A Film Business Plan serves as the compass guiding filmmakers through the labyrinth of production, financing, and distribution. This article explores the intricacies of Film Business Plans, delving into their significance, the funding landscape, and the step-by-step process of crafting an effective plan.

What is a Film Business Plan?

A Film Business Plan is a comprehensive document outlining the entire filmmaking process from conception to distribution. It’s not merely a financial blueprint but a strategic roadmap that encapsulates creative vision, market analysis, and financial projections. This plan acts as a guiding document for filmmakers and investors, aligning their expectations and ensuring a smoother journey from script to screen.

Key Elements of a Film Business Plan

Executive Summary: A concise overview of the project, highlighting its unique selling points. Project Description: In-depth details about the film’s concept, genre, and target audience. Market Analysis: A thorough examination of the target market, competitors, and potential audience. Production Plan: Detailed insights into the production timeline, locations, and key personnel. Distribution Strategy: A plan for getting the finished product into the hands of viewers. Financial Projections: Budget breakdown, revenue forecasts, and return on investment analysis.

Why do you need a business plan for a Film?

Securing Funding

One of the primary reasons for crafting a Film Business Plan is to secure funding. Investors and financiers are more likely to commit resources when presented with a well-thought-out plan that demonstrates a clear understanding of the project’s potential and risks.

Guiding Decision-Making

A Film Business Plan serves as a strategic tool, guiding decision-making throughout the filmmaking process. From production choices to marketing strategies, having a plan in place ensures that every decision aligns with the overarching goals of the project.

Attracting Collaborators

Filmmaking is a collaborative effort, and a well-crafted business plan can attract talented collaborators, from actors to crew members. A comprehensive plan communicates professionalism and vision, making it easier to assemble a team dedicated to the project’s success.

Source of Funding for Film Business

Funding a film can be a complex puzzle, with various pieces coming together to bring a project to life. Understanding the diverse sources of funding is crucial for filmmakers looking to turn their vision into reality.

  • Film Grants

Many organizations, both public and private, offer grants to support independent filmmakers. These grants often come with specific criteria, such as genre or social impact, and can provide a significant financial boost to the project.

2. Investors and Production Companies

Securing investments from individuals or production companies is a traditional but effective method of funding a film. Investors are often drawn to projects with a compelling story, market potential, and a well-defined business plan.

3. Crowdfunding

The rise of online crowdfunding platforms has opened new doors for filmmakers to connect directly with their audience. Platforms like Kickstarter and Indiegogo allow filmmakers to present their projects to the public and raise funds from interested supporters.

4. Film Tax Credits

Several regions and countries offer tax incentives to filmmakers to encourage local production. Understanding and leveraging these tax credits can significantly reduce the overall production costs.

5. Pre-Sales and Distribution Deals

Securing pre-sales or distribution deals with streaming platforms, studios, or distributors can provide upfront funding for a film. These agreements often involve selling the rights to distribute the film in specific regions or platforms.

How to Write a Film Business Plan?

Crafting a compelling Film Business Plan requires a blend of creativity and business acumen. Here’s a step-by-step guide to help filmmakers navigate the process:

  • Start with a Strong Executive Summary

The executive summary is the first section investors and collaborators will read. It should provide a snapshot of the entire business plan, summarizing the project’s key elements, goals, and unique selling points.

2. Define Your Project Clearly

Provide a detailed description of your film, including the genre, theme, and target audience. Clearly articulate what makes your project unique and why it has the potential to resonate with viewers.

3. Conduct a Comprehensive Market Analysis

Understand your target market and audience. Analyze competitors in the genre and identify the unique aspects of your film that set it apart. This section should showcase your awareness of the market and your film’s potential within it.

4. Outline Your Production Plan

Detail the entire filmmaking process, from pre-production to post-production. Include information on key personnel, shooting locations, production timeline, and any special requirements for the project.

5. Develop a Strategic Distribution Plan

Outline how you plan to bring your film to audiences. Whether through traditional theatrical release, streaming platforms, or a combination of both, a clear distribution strategy is vital for success.

6. Present Financial Projections

Create detailed budgets and financial projections for your film. Include production costs, marketing expenses, and revenue forecasts. This section should provide a comprehensive overview of the financial aspects of the project.

7. Include a Risk Analysis

Acknowledge potential risks and challenges associated with your project. Addressing these proactively demonstrates a realistic understanding of the industry and helps build trust with potential investors.

8. Polish Your Presentation

Ensure that your business plan is professionally written, free of errors, and visually appealing. A well-presented plan reflects the level of commitment and professionalism you bring to your filmmaking venture.

In the ever-evolving landscape of filmmaking, a well-crafted Film Business Plan is a valuable asset. It serves as a guiding light, steering filmmakers through the complexities of production and financing, and providing a roadmap for success. Whether you are a seasoned filmmaker or a newcomer to the industry, investing time and effort into creating a comprehensive business plan can be the key to turning your cinematic dreams into reality.

Film Business Plan FAQs

How do you write a film business plan?

A film business plan should detail your strategy, production timeline, distribution plan, projected costs, financing, and expected profits. It shows investors you have a viable plan.

How do I start my own film business?

To start a film business, you need production equipment, a script, financing, cast and crew members, marketing materials, distribution contacts, and a legal business entity.

Do I need an LLC to make a movie?

You don’t need an LLC to make a movie, but establishing a limited liability company protects your personal assets if the film venture fails. Other options are corporations, partnerships, or sole proprietorships.

Is film a lucrative business?

The film industry can be lucrative but risky — many films fail or barely break even. Low budget independent films have the highest risk. Success depends greatly on distribution.

What type of films make the most money?

Sequels, franchise films, family films, animations, and some horror films have the highest box office sales and returns on investment. Name talent also boosts profit potential.

How to write a business plan for a film production company?

A film production company business plan details your competitive strategy, 5-year financial projections, film slate schedule, distribution plan, operations costs, and capital requirements to attract investors.

Ivan Smith

Written by Ivan Smith

Hello, I'm Ivan Smith, a graduate with a Bachelor of Business Administration in Marketing. Currently, I'm actively engaged in practicing business plan writing.

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Film Business Plan Template

Written by Dave Lavinsky

Film Business Plan

Film Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their film companies.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a film business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Film Business Plan?

A business plan provides a snapshot of your film business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Film Company

If you’re looking to start a film business or grow your existing film company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your film business to improve your chances of success. Your film business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Film Businesses

With regard to funding, the main sources of funding for a film business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for film companies.

Finish Your Business Plan Today!

How to write a business plan for a film business.

If you want to start a film business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your film business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of film business you are running and the status. For example, are you a startup, do you have a film business that you would like to grow, or are you operating a chain of film businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the film industry.
  • Discuss the type of film business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of film business you are operating.

For example, you might specialize in one of the following types of film businesses:

  • Independent Film Production Company:  Smaller, “indie” film companies are outside the mainstream movie-making industry and have a unique artistic or creative vision.
  • Documentary Film Production Company: Single-subject or category film companies are dedicated to creating non-fiction films that explore real-world topics, issues, or stories.
  • Short Film Production Company: Short film companies showcase the storytelling skills of their artists and experiment with concise narratives.

In addition to explaining the type of film business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of awards won by the films, or reaching a certain amount of revenue generated, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the film industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the film industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your film business plan:

  • How big is the film industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your film business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your film business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, government entities, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of film business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other film businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes large-scale movie film productions, and movies made for digital audiences only. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of film business are they?
  • What is their pricing for their audience (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for digital audiences?
  • Will you offer services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a film business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of film company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide subject-specific film production, cameo digital film production, or foreign language films?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site of your film company. Document where your company is situated and mention how the site will impact your success. For example, is your film business located in a busy creative art district, a business district, or a standalone building? Discuss how your site might be the ideal location for your film production and the customers you serve.

Promotions : The final part of your film marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers in local art shops
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections, as follows.

Everyday short-term processes include all of the tasks involved in running your film business, including answering calls, planning and creating filming schedules, paying salaries, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to premiere your first film, or when you hope to reach $X in revenue. It could also be when you expect to expand your film business to include major production films.

Management Team

To demonstrate your film business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing film businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a film business or successfully running a small indie film company.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you produce your first film in less than a year, or will you produce a large-scale film in 5 years? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your film business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a film business:

  • Cost of filming equipment
  • Payroll or salaries paid to actors and staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your movie set location lease or a list of props your business owns.

  Summary Writing a business plan for your film business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the film industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful film business.

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to hire someone to write a business plan for you from Growthink’s team.

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  • 1-800-611-FILM

Writing a Film Business Plan: What Should I Include?

Picture of calculator, glasses, and papers

Film business plans. Whether you’ve learned how to make one in film school or not, it’s likely that it’s an essential aspect of your production that you could be overlooking at your own risk.

Those involved in making movies tend to be creative folk and view spending hours pouring over figures on a spreadsheet as anathema to the craft. Even some of the pros dread this unavoidable task… and don’t think that you’re not “pro” enough to get away without doing one.

Even if you’re operating on a micro-budget , it’s still a good idea to get to grips with the best practices of compiling a solid film business plan. It’ll help keep you right on path, it’s good practice for your future career, and it might just help you see the bigger picture and drive you to finish the project.

Today, we’re going to take the sting out of the tail by offering some guidance on how to get started.

You’ll also be pleased to hear that it’s nowhere near as arduous a task as it may seem, which brings us onto our first business plan tip:

However You Start, Make Sure You Start

As is often experienced in screenwriting , putting pen to paper in the first place is usually the hard part. Once you get going, you find your brain kicking into high gear (sometimes to the extent that it’s hard to stop typing!)

The same is true of film business plans. Initially, you might feel like the proverbial rabbit in headlights with no idea how you can possibly account for what you might be spending in the future. However, by starting with the very basic and known figures you do have, you’ll slowly begin to break the back of the spreadsheet and the rest should follow naturally.

And remember, you can always go back and revise things, so don’t be afraid to start jotting down random numbers with the intent to refine them at a later date.

Consider Your Audience

Not the movie’s audience; we’re talking about the people who are most interested in your film business plan.

Screen Shot 2016-01-21 at 11.45.07 AM

Don’t make the classic mistake of assuming investors and potential production collaborators want to see every dime and nickel accounted for, because they really don’t.

What they want you to answer as concisely (and accurately) as possible is this: H ow are you going to sell the movie, and what will be the return on investment?

And that’s it. Everything else is secondary.

Of course, you’ll probably want to keep a more detailed plan for your own reference and that can be produced if requested, but strip out extraneous details that won’t be of interest to an investor (they don’t want to know the hourly rates of every show runner working on set; they just want to know how much it’ll all cost.)

There are a few more sub-sets of this question that you’ll probably tackle along the way, including:

  • How are you spending the cash?
  • Why is this film sellable right now?
  • What is your sales/marketing strategy?
  • What share of the proceeds will you receive?
  • What share of the proceeds will investors get?
  • Are there any perks to investing in this film?

Thinking about these questions will get you ready to pitch your movie efficiently at the drop of a hat, and will help shape your business plan as you put it together. There are a number of other questions over on the Raindance website which you can expect investors to ask, so do check those out.

Calculator and pen

And on the topic of how to go about answering a potential investor’s concerns…

What Should I Include?

The following is by no means exhaustive (and not all of it may be necessary for your particular business plan), but here’s the meat and potatoes that most filmmakers use to convey their pitch:

Outline: A very brief summary of the screenplay — ideally just your logline — and some key figures regarding financial requirements. Bullet points regarding your previous work (or any notable team members) may be of benefit but only if they really are selling points, otherwise, brevity is preferred.

Shooting Schedule: A detailed plan outlining every expected cost behind each scene of the screenplay, including any props needed, cost of travel to locations, and compensation to crew members. A highly important part of the business plan which you may want to work on with the rest of the team, this will be the foundation of an accurate budget projection.

Production Budget: The shooting schedule total, plus the overall production expenditure of the movie.

Marketing Plan: The movie’s target demographics, how you’re going to get it in front of them, and how much that advertizing will cost, as well as conversion rates between how many people you’re expecting to reach and how many of those will go see the movie/buy the DVD.

Distribution Plan: The costs, profits, and expected reach of physical media sales (and the same for online streaming.) If you have details regarding the profits you’re hoping to make from rights sales, this is the place to add them.

Revenue/Profit Projections: Based on extensive market research (rather than guesswork or comparing your film to something similar that was released back in 1992), here you’ll get the chance to really hook the investor by outlaying expected profits and how much of those they’ll receive.

Letters of Intent: A hugely valued part of the business plan which can really pull an investor. Don’t just stop at crew members; letters of intent from other investors really inspire confidence, and don’t forget to also hit up relevant insurance companies covering the production.

31-365 (Year 8) Accounts

You’ll want to close the package off with your executive summary— one or two pages delving more extensively into why the screenplay is a winner, the talent working on the movie and why the investor would be a fool to miss out (although not in those words, obviously!)

In Conclusion…

Rather than seeing your film business plan as an unavoidable headache, instead see it for what it is, i.e the tool you need to attract funding. Sounds a lot more alluring that way, doesn’t it?

Stay focused and get your film business plan nailed down as a matter of priority. The sooner you do, the sooner you can focus on the task at hand: getting to work on your big idea.

Best of luck!

[su_note]Learn more about the Film School at the New York Film Academy by clicking here .[/su_note]

ProfitableVenture

Film and Video Production Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Media Sector

Are you about starting a film and video production company ? If YES, here is a complete sample film and video production business plan template & feasibility study you can use for FREE .

If you have ever come across a movie buff, chances are that you will notice the way at which they are able to analyze a movie for expertise or mediocrity. The truth is that these folks can tell when a movie has been well produced. This is one of the reasons why those who are at the helms of affair in the movie production business try their best to churn out quality stuff.

Starting a film and video production company is one of the best things that may happen to you. This is because of the promising nature of the trade. As a matter of fact millionaires are being made every time in the movie production world. Good news still remains that there are newbies every now and then.

A Sample Film and Video Production Business Plan Template

1. industry overview.

We can hardly talk about the film and video production industry without mentioning big players in the industry such as 21 st Century Fox, Time Warner, NBC Universal, The Walt Disney Company and Viacom Inc. et al. These are companies that truly define the trends in the industry.

Basically, film and video production industry is an industry that is responsible for producing and distributing motion pictures and videos. This industry does not include third-party providers such as distributors and disc manufacturers, as well as products, such as television shows and made-for-television movies, aimed specifically toward television et al.

Despite the fact that film and video production business can be expensive to run, the business is indeed a thriving business that has loads of players making huge profits from the industry. One thing is certain, if a film and video production company can successfully produce a major hit movie or musical video; it won’t be too long before video recording contracts come calling from all over the united states and beyond.

Players in the Film and Video Production industry struggled with mounting film production costs and of course the decline in theater/cinema attendance.

It is now common in recent times to find the average movie producers increasingly investing in high – end special effects hence they choose to shift their focus toward generating high ticket sales as against increasing the number of dramas and comedies, which usually generate comparatively lower revenue.

The industry is exploring now maximizing new distribution channels to continue to increase revenue generation so as to break even after spending huge sum of money to produce a movie.

Any entrepreneur who intends to start a film and video production company must be ready to pull enough cash to be able to acquire expensive film and video production gears, for location shooting equipment and professional movie editing software amongst many other expenses associated with movie production.

In other to cut cost especially when starting out, movie producers often rent shooting equipment for a fraction of its cost, which has helped limit the massive capital expenditures that would otherwise be necessary to produce major films.

For instance, in 2015 alone, for every dollar spent on labor, movie producers incur an estimated $0.22 in capital expenditures. In the last five years, capital intensity has remained fairly constant.

The Film and Video Production industry still depend on experts(highly skilled workers and artists) in all stages of the production process, and highly talented and hardworking employees are required for planning, shooting, editing and distributing films.

The Film and Video Production industry is indeed witnessing a steady growth over the years- especially in countries such as the United States, Nigeria, india and China et al. Though for some underdeveloped countries where piracy is still on rampage, the growth is a bit redundant.

Statistics has it that the Film and Video Production industry in the United States of America, is worth $34bn, with an estimated growth rate of 0.7 percent. There are about 6,527 registered and licensed film and video production companies in the United States and they are responsible for employing about 63,228 people.

One good thing about starting a film and video production business is that even if you decided to start it in the United States of America, your market would not be restricted to business opportunities in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your film and video production brand on the internet and you will be amazed at the rate people will be calling you from all parts of the world.

2. Executive Summary

Film production is one art that requires a ton of skills. This is so that nothing short of the best is produced. Moonlight™ Film and Video Production Company is a one stop and standard film and video production company that is fully equipped with the latest technology in the film and video production industry.

Our film and video production studio will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned to work for a wide range of client ranging from individual clients to corporate organizations, national clients to international clients and players in the Hollywood industry et al.

Moonlight™ Film and Video Production Company will engage in all aspect of business services synonymous to standard organization operating in the film and video production industry.

Our business goal is to work towards becoming one of the leading film and video production brand in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class film and video production company from the scratch requires huge capital base- essentially for the purchase of world – class and latest film and video production equipment; which is why we have perfect plans for steady flow of cash from our business partners with interest in our line of business.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

We will ensure that all our employees are selected from a pool of talented and highly creative people with eyes for good movies in and around Los Angeles – California (with bias from Hollywood) and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Moonlight™ Film and Video Production Company our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely and of course producing movies and videos that can compete with the best in the world. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Moonlight™ Film and Video Production Company is owned majorly by Macqueen Reeves and other partners. Macqueen Reeves is a certified and licensed film producer, he graduated from New York Film Academy and he has well over 15 years hand on experience in the film and video production industry working for leading film and video producing companies in Hollywood prior to starting his own film and video production company.

He will build the business alongside other experienced partners who have successfully carved a niche for themselves in the industry.

3. Our Products and Services

We do not want to leave any stone unturned when it comes to producing the best products and services. So, Moonlight™ Film and Video Production Company is going to offer a variety of services within the scope of the film and video production industry in the United States of America.

Our intention of starting our film and video production business in Inglewood – Los Angele is to make profits from the film and video industry and we will do all that is permitted by the law in the US to achieve our aim and business goals. Our business offering are listed below;

  • Action and adventure films
  • Comedy films
  • Drama films
  • Thriller/suspense films
  • Musical Videos
  • Documentaries
  • Other films (Commercials and Advertisement et al)
  • Creating a timeline of production for film and video and ensuring that timelines are met
  • Seeking financing for film and video productions
  • Producing film and video programming
  • Publicizing film and video productions
  • Distributing film and video (if the company is also involved in all of the above)
  • Film and Video Production Merchandize (Sale of Film and Video Production Equipment)
  • Film and Video Production Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • Our vision is to build a standard and world – class film and video production business that can favorably compete with leaders in the industry.
  • Our mission is to build a world class and well equipped film and video production company that will produce standard movies that can be generally accepted in all parts of the world; we want to build a film and video production brand that can work for clients not only in the United States of America and Canada, but in all parts of the world.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Moonlight™ Film and Video Production Company will build a solid business structure that can support the growth of our film and video production business.

We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading film and video production brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Moonlight™ Film and Video Production Company;

  • Chief Executive Officer

Entertainment Lawyer/Legal Secretary

Studio Manager

Film Producer

Recording Engineer

Admin and HR Manager

Marketing and Sales Executive

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for drawing up contracts and other legal documents for the company
  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
  • Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Responsible for managing every activities that goes on in the studio
  • Responsible for managing the company’s video editing department
  • Handle any other responsibility as assigned by the Chief Executive Officer
  • Responsible for developing concept and producing movies from start to finish
  • Responsible for choosing the right locations to shoot a movie
  • Works with the accountant and other stakeholders in the company to draw – up a budget for any movie project
  • Responsible for handle any picture and sound related job for the company; helps achieve certain specific sounds or feelings to portray through that matches with the movie (especially for soundtracks).
  • Responsible for handling all aspect of video shooting on locations
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of film shooting and studio equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinates strategic sessions.
  • Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Oversees the smooth running of the daily office activities.
  • Once the movie is ready, then the marketing team will go out to market and promote the album
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, cinema operators and movie distributors
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives Visitors/clients on behalf of the organization
  • Receives parcels/documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

Moonlight™ Film and Video Production Company engaged the services of a core professional in the area of film and video production consulting and business structuring to assist the organization in building a standard and world – class film and video production company that can favorably compete with other leading film and video production brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a comprehensive SWOT analysis for Moonlight™ Film and Video Production Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Moonlight™ Film and Video Production Company;

Our core strength lies in the power of our team and the latest film and video production equipment that we have. We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our film and video production company for business.

As a new film and video production company based in Los Angeles – the headquarter of film production in the world, it might take some time for our organization to break into the market and attract some well – established artist and bigger corporations and investors; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

  • Opportunities:

The opportunities in the film and video production industry is massive especially in a place like Los Angeles – California where we have Hollywood, and we are ready to take advantage of any opportunity that comes our way.

We like other brands in the industry, have our own fair share of threats. Hence, technology and the internet which of course is a major tool for the advancement and gains achieved in the film and video production industry can also poses a threat to the industry.

The truth is that with the advancement of technology, it is now easier for individuals to produce home videos and musical videos without the help of professional film and video production companies. So also, just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new film and video production company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

Online video is one major trend in the film and video production industry. Recent statistics from Comscore show that on an average day in 2011, over 100 million Americans viewed online video content. This represents growth of 43 percent over the previous year.

Well over 43.5 billion videos were streamed in December 2011 alone; a 44 percent increase over the previous year. This growth shows no signs of dwindling, as people increase the absolute number of videos they watch, in addition to viewing longer form content on leading video sites such as Netflix and Hulu.

Entrepreneurs that are venturing into the film and video production industry are coming in with creativity and good business skills. The fact that it is highly competitive in the industry does not in a way stop some film and video production companies from declaring profits year in year out.

Another known trend in the film and video production industry is that most film and video production companies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to film and video production business, there are no exemptions to who you can market your services products to especially finished movies. Your movies can be market to adults, children, teenagers, corporate organization, government and everyone who can afford to purchase a movie et al.

Over and above, our target market as a film and video production company cuts across people of different class and people from all walks of life and corporate organizations. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our products and services.

We have conducted our market research and survey and we will ensure that our film and video production company attracts the kind of artists and clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

  • Advertising Agencies
  • Corporate Organizations (Branding and Advertising Agencies et al)
  • Teenagers, Adults and Children
  • TV stations

Our Competitive Advantage

We are mindful of the fact that there are stiffer competition in the film and video production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Moonlight™ Film and Video Production Company might be a new entrant into the film and video production industry in the United States of America, but our competitive advantage lies in the power of our team and the latest film and video production equipment that we have.

We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups film and video production companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Moonlight™ Film and Video Production Company is established with the aim of maximizing profits in the film and video production industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Moonlight™ Film and Video Production Company will generate income by offering the following services and products;

10. Sales Forecast

One thing is certain when it comes to movies and documentaries; they never dies and the demand for good movies and documentaries will continue to grow. This goes to show that any film and video production company that is known to always produce good movies will continue to attract talented artists, corporate organizations and clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S. and even the global market.

We have been able to critically examine the film and video production market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Moonlight™ Film and Video Production Company, it is based on the location of our business and other factors as it relates to film and video production start – ups in the United States;

  • First Year-: $1M
  • Second Year-: $1.75M
  • Third Year-: $2.5M

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the film and video production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent movies and videos speaks for us in the market place; we want to build a standard and well equipped film and video production company that will leverage on word of mouth advertisement from satisfied clients/artists.

Our business goal is to build Moonlight™ Film and Video Production Company business to become one of the leading choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Moonlight™ Film and Video Production Company is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in the film and video industry (movie distributors and cinema operators) in Los Angeles and other parts of the U.S.
  • Advertise our business in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local film festivals, expos, seminars, and concerts et al
  • Create different packages for different category of clients in order to work with their budgets and still produce top notch videos or movies for them
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware that there isn’t any business that despises new clients. This the reason why we have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the film and video production industry by storm which is why we have made provisions for effective publicity and advertisement of our recording studio company. Below are the platforms we intend to leverage on to promote and advertise Moonlight™ Film and Video Production Company;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our official website to promote our business
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online forums) to promote our business.
  • Offer Pro Bono services as part of our community social responsibility
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our movies and videos (DVDs) et al

12. Our Pricing Strategy

At Moonlight™ Film and Video Production Company we will keep our fees and prices of videos a little below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help to produce movies or short videos especially for advert purposes.

  • Payment Options

At Moonlight™ Film and Video Production Company, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

The cost of setting up film and video production business can be quite expensive especially if you are all out to start a standard film and video production company. Aside from the money required to purchase the latest film recording and production equipment, you would also need a huge cash base to be able to attract and pay well established film actors to act in your movies.

Essentially, this is the area we are looking towards spending our start – up capital on;

  • The Total Fee for incorporating the Business in Los Angeles, California – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility with enough space for standard movie production studio in a business district 6 months (Re – Construction of the facility inclusive) – $200,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
  • The cost for equipping the movie production studio with the required video gears – $150,000
  • The Cost of Launching our official Website – $600
  • Budget for paying at least 5 employees for 3 months and utility bills – $100,000
  • Budget for paying actors and taking care of logistics in movie locations – $500,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $20,000

Going by the report from the research and feasibility studies, we will need about $1 million to set up a medium scale but standard film and video production company in the United States of America. Here are some of the key film and video production equipment and gear that we would need to set up our film and video production company;

  • Standard Video Cameras
  • Camera lights/Three-Point Lighting Kit
  • Shotgun Mic with boom pole accessories
  • Audio (XLR) Cables
  • Wireless Microphone
  • Lenses: Wide Angle, Clear “Protective” Lens, Polarizer, Zoom Lens, Macros, etc.
  • Light Reflector
  • DSLR Shoulder Mount Rig
  • Video Editing Software and Video Editing Computer (MacBook Pro Laptop / Apple MacBook Pro Laptop)
  • External Hard Drive
  • Digital video workstation

Generating Funding/Startup Capital for Moonlight™ Film and Video Production Company

Moonlight™ Film and Video Production Company is going to start as a partnership business that will be owned and managed by Macqueen Reeves and his business partners. They are the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $500,000 (Personal savings plus funds from business partners) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Moonlight™ Film and Video Production Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to ensure that every movie that we produce is a hit back to back and it appeals to the needs of the society we intend selling the movies

Moonlight™ Film and Video Production Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Renting of Office Facility: Completed
  • Setting Up Of The Recording Studio: In Progress
  • Intellectual Property Protection and Trademark: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed studio / musical gadgets, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

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Filmmaking Lifestyle

Short Film Business Plan: Step-By-Step Definitive Guide

example of a film business plan

So you’ve got your short film idea and script. Now you need to plan out how you’re going to get it made. That’s where the short film business plan comes in.

A short film business plan is a document that outlines all of the aspects of your production , from start to finish.  

Short Film Business Plan

What is a short film business plan.

A short film business plan is a document that describes in detail how your short film is going to be made.

You may have heard of a business plan being used for other types of businesses, but you may wonder why you need one for something as small and simple as a short film.

The fact is, even though making a short film is not as big or complicated as making a feature, it is still a major project with many moving parts and people involved.

You are still making something from scratch and you are still spending money to do so. That’s why you need a short film business plan.

The main purpose of this plan is to get your short film off the ground. It will help you find financing and investors for your project, which are necessary to make sure that everything goes smoothly throughout the production process.

Crafting a short film business plan is our secret weapon to turning a creative vision into a feasible production.

It’s the blueprint that guides us from concept to premiere, ensuring every angle is considered and every resource is optimized.

We’ll dive deep into the essentials of a solid business plan, from budgeting to marketing strategies.

Understanding the business side of filmmaking is crucial, and that’s why we’re focusing on the nitty-gritty of financing and distribution.

A well-structured business plan not only secures funding but also paves the way for our short film to make a splash in the competitive market.

Join us as we explore the key components that’ll help our project succeed.

example of a film business plan

Why A Short Film Business Plan Is Essential

In the realm of short filmmaking, a cohesive business plan is not just a formality – it’s a cornerstone of success.

It articulates the path our vision will take to become a tangible product, addressing key factors that go beyond mere storytelling.

A robust plan offers a structured approach to the complexities of film production.

It maps out every phase from pre-production to distribution and helps us anticipate challenges that might impede our progress.

Investors and stakeholders seek assurance that their contributions yield results.

A persuasive business plan underscores the potential return on investment, making it essential for financial engagements.

Essential elements of a short film business plan include –

  • Market analysis and positioning,
  • Financial projections and budgeting,
  • Marketing and festival strategy,
  • Production timeline and milestones.

By having a comprehensive strategy in place, we set a professional tone.

It’s a testament to our commitment and increases the likelihood of our short film resonating both critically and commercially.

example of a film business plan

In a saturated market, differentiation is key.

Our business plan is a tool that positions our short film uniquely within the competitive landscape.

It highlights what sets our project apart and why it merits attention and investment.

Besides, a business plan creates a reference point for all parties involved.

It ensures that everyone, from cast and crew to financial backers, understands the goals and expectations.

It’s our shared blueprint for success.

Timing is everything.

Our business plan outlines our schedule, ensuring that our film does not just come to fruition, but does so within an opportune window.

It’s a delicate balance of art, logistics, and commerce that we navigate with our detailed planning.

Key Components Of A Short Film Business Plan

A solid business plan for a short film will cover several critical areas that are essential for the film’s success.

First and foremost, a comprehensive Executive Summary introduces the project to potential investors by outlining what the film is about and why it’s a worthy investment.

Market Analysis dives into the current filmmaking landscape.

It determines where our short film fits within the market and what demographic we’re targeting.

The trends in short filmmaking are also considered here to gauge the viability and potential success of our project.

example of a film business plan

Our business plan includes an in-depth look at our Marketing and Sales Strategies .

Marketing efforts are critical to a film’s exposure and sales strategies ensure we capitalize on that exposure.

  • Marketing encompasses: – Social media campaigns – Film festival submissions – Partnerships with influencer marketers,
  • Sales might involve: – Distribution deals – Online platforms for viewership – Merchandising opportunities.

The Financial Projections section offers a future financial outlook.

It’s where we provide prospective budgets including production costs and post-production expenses.

Our goal is to be as transparent as possible about the financial needs of our project.

A detailed Production Timeline sets expectations for when each phase of the project will be completed.

It helps us stay on track and ensures that everyone involved is aware of their deadlines.

Our Operational Plan covers daily operations needed to complete the film on time and within budget.

This section maps out logistics, location details, and personnel requirements.

It’s the blueprint of our production’s workflow.

finally, the business plan should detail the Management and Organization of our team.

The structure of our production team, their responsibilities, and how they contribute to the film is crucial.

It helps define roles and foster accountability within the team.

https://youtube.com/watch?v=Oqipm8igtks

Researching And Analyzing The Market

When embarking on a short film project, understanding the target audience forms the bedrock of our business plan.

We investigate demographic information, viewing habits, and preferences to create a profile of our potential viewers.

Our market analysis delves into the competitive landscape where we identify existing films similar to ours.

We evaluate their performance, distribution channels, and audience reception to gauge the potential success of our film.

Through primary research – surveys, interviews, and social media interactions – we capture firsthand information about our audience.

This data is instrumental in shaping not only the film but also our marketing strategies.

Secondary research taps into industry reports, film databases, and trend analysis.

We discern patterns and shifts in consumer behavior that might impact the reception of our film.

We critically analyze data like:

  • Box office numbers,
  • Online engagement rates,
  • Film festival performance metrics.

These metrics offer us invaluable insights into the market trends and can help us predict the trajectory of our project.

also, staying abreast of market dynamics positions our film for better visibility and engagement.

Identification of our niche audience is critical.

It allows us to tailor our content and marketing efforts to resonate deeply with those most likely to appreciate our creative vision.

Our goal throughout this process is to align our short film’s themes, tone, and narrative with the identified market demands.

This alignment not only entices our target audience but also maximizes our film’s potential for success.

Budgeting And Financing For Your Short Film

Crafting a budget is a crucial step in the filmmaking process.

We’ll need to allocate resources wisely to cover all production and post-production costs.

Understanding the financial aspect gives us the best chance to bring our story to life without compromising the artistic vision of our short film.

Finding the right financing can often seem daunting.

We must explore various funding sources – including personal savings, crowdfunding campaigns, film grants , and investors.

Each option carries its own advantages and requires a tailored approach to secure the necessary funds.

Here are some key components to consider when budgeting:

  • Pre-production expenses such as script development, location scouting , and legal fees,
  • Production costs including cast and crew salaries, equipment rental, and set design,
  • Post-production outlay covering editing, sound design , and music licensing,
  • Marketing and festival submission fees to ensure our short film reaches its audience.

Managing cash flow carefully during the film production ensures that we don’t run into unexpected financial hurdles.

Keeping a close eye on the budget helps us to make informed decisions, prioritize expenses and adjust our plans as needed.

also, maintaining a contingency fund is smart to cover unforeseen costs.

Staying transparent and organized with our finances fosters trust among our financial backers.

We’ll document every expense and maintain clear communication with our investors or funding entities.

This not only helps with the current short film project but also paves the way for future funding opportunities, as our financial reliability gets established.

Leveraging tax incentives and credits can help us reduce overall production costs.

We’ll need to research the incentives available in our shooting location, as many regions offer significant tax breaks to productions that meet specific criteria.

This could drastically impact the final numbers in our budget, making our short film more financially viable.

Developing A Marketing Strategy

Effective marketing can elevate a short film from obscurity to acclaim.

Marketing strategies are crucial for audience outreach and creating buzz before and after the film’s release.

Target marketing is our foundation – we identify who the film is for and tailor our promotions to match.

example of a film business plan

We consider factors like age, gender, interests, and more to segment our audience:

  • Geography – where our target audience resides,
  • Behaviour – their viewing platforms (streaming services, film festivals , social media),
  • Psychographics – their values, attitudes, and lifestyles.

After defining our audience , we create compelling marketing materials .

These include posters, trailers, behind-the-scenes content, and perhaps even a sneak peek of the film.

Here, quality and creativity must shine through, as this content often serves as the first interaction between our film and its potential audience.

The power of social media can’t be understated.

We craft campaigns on platforms where our audience is most active.

Engaging short films often benefit from:

  • Behind-the-scenes stories and teasers on Instagram,
  • Real-time updates and networking on Twitter,
  • Crowdsourcing feedback and building a community on Facebook.

Film festivals offer exposure, networking opportunities, and can be a launchpad for wider distribution.

We strategize our submissions to festivals that cater to the genre or theme of our film, ensuring each entry is a step towards reaching the right audience.

Leveraging online platforms is essential.

We optimize digital distribution by partnering with established streaming services and exploring options like dedicated YouTube channels or Vimeo on Demand.

Email marketing campaigns keep interested viewers updated.

We build our mailing list from day one, offering exclusive content and updates to foster a community eagerly awaiting our short film’s release.

It’s all about adaptability .

We stay aware of the changing landscape, ready to pivot our approach based on real-time data and audience feedback.

This flexible mindset enables us to maximize the reach and impact of our marketing efforts.

Short Film Business Plan – Wrap Up

Crafting a solid business plan for our short film is pivotal to its success.

We’ve covered the essentials—from market research to budgeting and from financing to marketing strategies.

It’s crucial that we stay adaptable and responsive to the market’s pulse.

Let’s leverage every opportunity to connect with our audience and ensure our film not only resonates but also reaches its full potential.

With careful planning and execution, we’re setting the stage for our short film to make a big impact.

Frequently Asked Questions

What are the key components of a short film business plan.

A short film business plan should include market research, audience analysis, competitive landscape evaluation, a detailed budget, financing strategies, and a robust marketing plan tailored to the film’s target demographic.

Why Is Market Research Important For A Short Film Business Plan?

Market research is crucial because it helps filmmakers understand the target audience’s preferences, demographics, and viewing habits, which informs the themes, tone, and narrative of the film for better audience alignment and success potential.

How Can A Filmmaker Fund Their Short Film?

Filmmakers can fund their short film through personal savings, crowdfunding campaigns, film grants, private investors, and by taking advantage of tax incentives and credits to reduce production costs.

What Are The Benefits Of Having A Marketing Strategy For A Short Film?

A marketing strategy increases a short film’s visibility and attract its target audience by using target marketing, social media, film festivals, online platforms, and email campaigns.

It’s essential for adaptability to optimize reach and impact.

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example of a film business plan

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Film Business Plan

Why do you need a business plan for your indie film? Filmmakers are supposed to be renegades and free-spirited. Who wants to be tied down outlining a tedious document when you can just grab a camera and shoot your own film. No investors, no pitch meetings, and a barebone idea for a script.

example of a film business plan

A film business plan is for a very specific group of filmmakers. Those who take their craft and careers seriously. At some point, you have to move on from creating short films and next to nothing features that never get any attention. You have that one script that you feel in your heart that can be the one that launches your career. The one you can not pull off by favors. The one that needs funding.

example of a film business plan

After spending years as a professional Line Producer (the nerd who does the film budget and manages the film) on numerous SAG signatories ranging from $75k, $150k, $300k, and $2 million and everything in between, I started getting really serious about how films actually get funded. The majority of the time the executive producer or film producer would just hire me once the film was financed. I didn’t have to pitch or find investors. But like most filmmakers, I wanted to produce my own film projects. Films that resonate with me. So I started digging. Reading every single book on the business of filmmaking, taking courses, consulting with more experienced film industry professionals, attending the film markets like AFM, NATPE, and Cannes. I’ve must have read over 100 business plans from every single business industry you can think of. Talking shop with other filmmakers who successfully funded their films. Then things started to unravel. I started deciphering those hidden clues on those indie films that actually got financed.

My approach to creating a film business plan package for my filmmaker clients is totally unique. It includes a professional business plan, pitch deck , movie poster , and a preliminary film budget . Let me walk you through my process.

example of a film business plan

It all starts with the screenplay . A well-crafted script leaves clues. Sometimes the filmmaker is so attached to the script that it’s hard for them to have a birdseye view. I have a gift of reading a screenplay and literally playing the movie in my head. Page by page. Frame by frame. I start playing with casting, cinematography, marketing campaigns, poster ideas, etc. A kickass script reveals who your audience is, what marketing angles you should consider, and how you can make your characters, story, and theme part of your pitching strategy. I start asking myself which distribution companies would be a perfect fit for this film? What budget range is it really in? What possible monetary funnels could the film have? Who is the ideal investor? I start connecting the dots and lay out all those elements into the business plan.

Then I start creating a pitch deck, which is a combination of a lookbook and a mini business plan. It has a lot of eye candy and enough business information to grab someone’s attention. The whole purpose of a pitch deck is to make a potential investor ask for the business plan. That is its sole purpose. To get them excited!

example of a film business plan

Then I move on to breaking down the script into a shooting schedule which will determine the film budget . After working on over 15 indie films, music videos, commercials, and short films I have a solid idea of what each budget range can and should accomplish. Now if your film project is over $2 million I have a different approach, one that focuses on development funds.

example of a film business plan

On top of the film business plan package, I include consultation. I’ll help you navigate your next steps. From pitching, setting up meetings, to finding producer partners, distribution, etc. I’ll never leave you in the dark. I’ll encourage you to hit those milestones!

example of a film business plan

If you’re excited about taking the next step in your filmmaking career and want to inquire about my film business plan package take a moment to fill out this questionnaire so I can get an overview of your film and your goals. That way we can set up a time to talk shop!

https://filmbusinessplan.com/film-funding-questionnaire/

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Sample Film & Video Production Business Plan Template PDF

Film / video production company business plan sample.

A film company is basically in three types: development, production, and distribution. Generally, films cannot be produced without any sort of partnership between any two or more of these various types of film companies.

How far you will go in the film industry will largely be dependent upon your personal abilities, experience in the industry, networking relationships, and a host of other things.

In this article, I would love to share with you a number of steps you must have to take in starting your film company.

  • Research on the Industry

This is the very first step you will have to take in starting your film company. First and foremost, you must carry out a very detailed research on the film industry and decide upon which area you will want to put your talents into use to best see results.

Research on the local film companies in your area, and see what they are doing, and how they are doing it. Pay special attention to the things they are doing well and the things they not doing well. This will help you see areas in the industry where you can take real advantage of.

It will be very helpful if you have some sort of experience in the film industry. If you do not have some level of experience, ensure you get a few years experience in the area you would love to focus on. The bottom line is; you should do everything within your means to learn everything you can about the film industry. This will afford you lots of success in starting your film company.

  • Register your Business

Now, you must get set to go register your film company. Select a good business name and head to the local authorities responsible for business registration in your country, state or area. Make sure to be creative with your business name because this will be your brand name and what you will be identified with.

Most film companies operate as a Limited Liability Company (LLC); you may also want to adopt this business type.

Ensure you have an attorney to help you with all the legal startup processes and subsequent legal processes in the course of managing your film company.

  • Source for Financing

Managing a film company will require finance. You must be able to determine the source of securing finance for your film company. Most filmmakers secure funds for their film company through advances from credit card cash; others secure finance from family, friends, and associates.

If you will be thinking in the line of securing finance from prospective investors, and the bank; then you must be prepared to write a very good business plan for your film company, partnered with good experience in the industry.

  • Hire a Team and Contractors

In running your film company, you will need to set up a team, and hire contractors. Each film production is an entire business on its own, after which, the contractors move on to other works. You will spend your resources organising a team of staffs, producers and contractors to handle each film production.

Usually, film companies do not have permanent offices; office spaces are rented for the period of time the production will go on.

You will require setting up secretariat staffs and office assistants to facilitate the proper operation of your film company. Most film companies require the services of the following 4 key employees: head of development, head of production, head of post-production, and head of film sales and distribution.

  • Set up an Office and get Equipment

In operating your film company, you will not necessarily require a permanent office space for doing your production.

All you need is a temporary office for every single film production. Most of your time will be spent on networking; meeting with stars, producers, directors, investors; and seeking for new projects.

You will also have to secure good and functioning equipment for your film production. You may not necessarily need more than a phone, a computer, and some other equipment when it comes to running your film company.

  • Write a good Business Plan for your Film Company

Nothing will guarantee you more success in running your film making company other than a solidly written film business plan. There are several film company types: development, production, and distribution are all the various types you could focus on.

Once you have decided upon the business type, and the film company type you would want to operate in the film industry, make sure you put everything down in a good movie production business plan.

In your business plan, make sure you detail the source of financing your film company, and also make sure you have a distribution plan detailed in your movie making business plan.

  • Promote your brand

A big part of the success of your film company will result from networking and promoting your brand. There is never a thing as talking too much about your film company and your projects. Keep spreading the word out there. Get it out to as much people as you can.

Develop a website for your film company and encourage people to visit it. Go public on radio, television, newspapers, entertainment magazines, and social media. Have a handy business card and make sure to give it out always, whenever and wherever you meet people. Attend seminars and events and seize the opportunity to talk to producers, directors, and star actors about your film company.

FILM / VIDEO PRODUCTION BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a video and movie production company.

BUSINESS NAME:  Sun Light Film and Video Production Company.

Executive Summary

Our Products and Services

Vision Statement

Mission Statement

Business Structure

  • Market Analysis

Sales and Marketing Strategy

  • Financial Plan

Sales Forecast

Sun Light Film and Video Production Company is a Film and Video Production company that has fully been registered and licensed to operate in New York, United States of America. We have made sure to provide the necessary equipment and facility so as to make our Film and Video Production Company a standard business that will be able to compete with the top businesses in the industry in the whole of the United States of America.

Launching this business would require huge capital from the owner and investors. So far, the owner, Ademola Williams, has been able to raise a major part of the startup capital. The other part will be generated from his business partners and investors, and also from the owner’s bank.

As regards our products and services offering, we will not leave any stone unturned. Sun Light Film and Video Production Company will be built to be very competitive in the industry.

We will nurture our business so as to be able to fully compete with the top Film and Video Production companies in the whole of the United States of America. The following are the products and services we will be offering to our customers:

  • Comedy films
  • Action Films
  • Adventure Films
  • Drama Films
  • Musical Videos
  • Suspense / Thrillers Films
  • Commercials and Advertisement
  • Documentaries
  • Production of Film and Video Programming
  • Sales of Films and Videos Production Equipment

Our vision is very simple, and we will do our best to achieve it. Our vision in the Film and Production industry is to become the number one Film and Video Production Company in all of New York, and to be rated as among the top 10 Film and Video Production Companies in the whole of the United States of America.

Our mission in the Film and Video Production industry is to build and nurture a brand that will not only be known for being standard, but will also be known for delivering very quality and standard movies which all consumers will be able to appreciate not only in the United States of America but also around various parts of the world.

To a great extent, how successful a business would be largely depends on the business structure of the business and also on the quality possessed by the individuals occupying the various roles in the organization.

Sun Light Film and Video Production Company will be a business that will be occupied by very qualified, honest, and competent individuals.

The following are the various roles which will be occupied by the individuals who fulfil our criteria:

  • Chief Executive Officer (CEO and owner)
  • Studio Manager
  • Legal Secretary
  • Film Producer
  • Admin and HR Manager
  • Recording Engineer
  • Sales and Marketing Manager
  • Front Desk Officers
  • Cashier / Accountant

Market Analysis Market Trends

One interesting trend in the Film and Video industry is the viewing of online videos. Statistics has it that hundreds of millions of Americans view online video contents on average daily. This figure is increasing for each day annually, and going forward, this trend will only continue.

Target Market

Having done our research thoroughly, we have come up with the following as the groups making up our target market:

  • Households and families
  • Advertising Agencies
  • Corporate Organizations
  • TV Stations and Radio stations
  • Children, Adolescents and adults

We well know what we want in the industry, and we will do well to accomplish our goal in the industry. In the light of this, we will make sure to recruit our sales and marketing team based on qualification and experience.

Also, we have been able to consult sales and marketing experts, and with their help, we have been able to come up with the following sales and marketing strategies on how to go about promoting our business:

  • First, we will begin by making sure we give out our business introductory letters, as well as print and share our fliers so as to be able to create the awareness about Sun Light Film and Video Production Company.
  • Also, we will make sure to place adverts of our Film and Video Production business on relevant magazines, newspapers, radio and TV stations, et al.
  • We will endeavour to place adverts as well on social media sites such Instagram, Facebook, and Twitter.
  • We will treat our employees and customers nicely and encourage them to spread the word out about our business.
  • We will engage in direct marketing to promote our business.
  • We will make sure to devise employee and customer loyalty package.

Financial Plan Source of Startup Capital

It will cost us a total of $1,000,000 to fully launch our Film and Video Production Company in New York. This amount covers all of our initial expenses including cost of equipment and salary of employees for the first three months.

So far, Ademola Williams have been able to raise $600,000 from his investment and the sales of some of his assets. $200,000 will be contributed by his business partners and investors, while the other part will be sourced from the bank.

First Fiscal Year $1,000,000 Second Fiscal Year $1,750,000 Third Fiscal Year $2,000,000

Above is the sales projection for Sun Light Film and Video Production Company, which has been obtained from available statistical data in the industry. This sales forecast will help us with a concrete guide upon which our annual sales revenue will be checked against.

Above is a very simple and easy-to-use Film and Video Production business plan sample bearing the business name ‘Sun Light Film and Video Production Company’. The business will be owned and run by Ademola Williams, alongside his business partners and investors.

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Looking for the best list of free film templates? Here we list all the great downloads, templates, samples, spreadsheets, contracts, agreements and much more so you can get started on your film financing right away. Many free film tools and samples exist across the internet and here is a great starter list of free budgets, guides, books and more for the Independent Filmmaker. Grab your Film Making Action Guide, Production Directory, Film Festival Report, Film Business Plan Sample, Cash Flow Report, Movie Budgets, Film Investment Memorandum and more today!

FREE 8 Week Film Financing, Film Investors and Business Plan E-Course Our free course includes a sample Film Business Plan Template excerpt (short version) and each week you'll receive your homework assignments. If you follow along and stick to the plan, it will be 8 short weeks until you have a complete film business plan and are totally ready to approach the film investors we teach you to find.

Netflix Pitch Checklist - Netflix is in constant need of fresh content and their buyers are seeking outstanding independent filmmakers and documentary creatives who can deliver the stories that Netflix wants. Learn the ins and outs of getting your doc or doc series onto Netflix with SELLING YOUR DOCUMENTARY TO NETFLIX and download the FREE Netflix Pitch Checklist today.

Film: Contract Law & Sample Agreements VLAA (Volunteer Lawyers & Accountants for the Arts) in St. Louis offers a selection of legal agreements such as Sample Collaboration Agreement, Sample Work-For-Hire Agreement, Sample Permission Form, Sample Personal Release Form, Sample Cast Member Deal Memo, Sample Crew Member Deal Memo and Sample Location Agreement.

Production Guild Accounting Free downloads for development and pre-production forms, setting up a production, production cashflow templates, bookeeping & accounting forms, forecasting & cost reporting, payroll, taxes and more.

Dependent Films Dependent Films has a great selection of free downloads, such as Script Breakdowns, Budgets, Call Sheets, Production Sheets and many more.

Sample Independent Film Prospectus (Crossing Walter Comedy)

Film Distribution List - indiefilmTO.com Film Distribution List (US/ Canada/ UK)

Filmmaking Stuff Sign up for the Filmmaking Stuff newsletter and instantly download their new freebie.

Film Industry Contracts John Cones, one of the world's most respected entertainment attorneys, offers many paid forms (some used to be free), examples, contracts and more. Yes, you will have to pay for some of them, but Mr. Cones is an attorney - do you really want freebie legal documents as opposed to those created by a film financing attorney?

Free Film Budget Template StudioBinder download

Free Sample Movie Budget Templates & Production Forms Great page of sample budgets and production forms. Some might be difficult to navigate without also buying the associated the books.

Film Budgeting Tips and Downloads Another free sample movie budget.

Back to Top of Free Film Templates

  • Film Financing for Independent Filmmakers
  • Film Financing Lessons from the Pros
  • How the Best Independent Films were Funded
  • Indie Financing Tips
  • Independent Film Investors
  • Free Film Templates, Tools, Downloads and Samples
  • List of Film Grants
  • Top Expert Film Grant Tips
  • Documentary Funding Tips
  • List of Film Festivals
  • How to Use Film Festivals for Funding
  • Prize Money to Make a Movie

1000 Ways to Finance Your Movie

While our FilmProposals Bundles & Toolkits will save you hundreds of hours with prewritten text and templates and speed up your learning curve by showing you how to complete complicated financial projections, there is still a lot of information to process. We designed this FREE Film Business Plan Course to be sent once per week to break the process of writing your business plan into manageable pieces, and to keep you accountable and focused. In case you can't see the sign up form, try here .

FilmProposals - 2024 Financing Toolkits & Bundles

DIY Toolkits, Legal & Finance Service Bundles See All Financing Toolkits , Financing Bundles & Film Legal Packs

Gold Toolkit

  • Financing Manual
  • Financial Projections Template
  • Business Plan Templates (Narrative & Documentary)
  • Investor Agreement Outline
  • Film Budget Template
  • Indie Film Pitch Deck
  • Custom Indie Film Database
  • BONUSES (MPA Market Stats, Dealmaking, Investor Tips, ++ )
  • Regular Price $303, Save $124

Gold Toolkit + Financials Bundle

  • Full Gold Toolkit
  • + Professional Sales Projections & Investor ROI (10 Films)
  • Regular Price $802, Save $103

Platinum Bundle

  • + Professional Sales Projections & Investor ROI -10 Films (Reg $499)
  • + Film PPM Investor Agreement (Reg $499)
  • + Filmmaker Legal Pack (Reg $129)
  • Regular Price $1430, Save $231

Coming Through the Rye

Just want to thank you for your materials and help over the past year. I could not have raised the $1.5 million or made this film without the materials you provided. The bargain of my career! - James Sadwith, Producer, Writer, Director, Coming Through the Rye

Inside Sportfishing

Finished my deck on Friday. Got it into a few potential investor’s hands over the weekend, and by Monday had 3 out of the 10 available memberships spoken for at $160K each. The revenue projections and film comparable services by NASH, along with the business plan and pitch deck templates were instrumental in presenting the project in such a way that financially minded potential investors could understand the movie business, the market and how my project could possibly give them a substantial ROI. Melissa was amazing throughout the entire process. Always there to answer any questions. Couldn’t have done it without you guys. Can’t thank you enough. Best money I’ve ever spent. - Michael F, Executive Producer, Inside Sportfishing ( Gold + Financials Bundle )

FilmProposals Tools and Templates

  • Film Financing Bundles
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  • Film Business Plan Template
  • Documentary Business Plan Template
  • Film Financing and Investor Manual
  • Film Investor Agreement Outline
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  • Filmmaker Legal Pack
  • Indie Film Database
  • FREE Business Plan E-Course

FilmProposals Business Plan Templates

  • Business Templates
  • Sample Plans

FREE 11+ Sample Film Business Plan Templates in MS Word | PDF

Film plan feautre

Film Business Plan Templates provide the most professional ways of presenting your film production plan to competent investors. These templates make your job of presenting your film production plan in very authentic ways, giving ample scopes to the potential investors to focus on different aspects of this specialized business so that they could easily understand their gains in investing money in your film production business.

Film Business Plan

Sample business plan - 10+ examples in pdf, word, sample small business plan - 9+ documents in pdf, word, sample real estate business plan template - 6+ free documents ..., feature film business plan template.

feature film business plan template1

  • Google Docs

Size: A4, US

Feature Film business Plan

feature film business plan template

Documentary Film Business Plan

documentary film business plan template

Documentary films are short films with specific social, cultural or political issues relevant to the current environment of a country or society. The template available here to present the documentary film plan is almost like a short business plan template. It does not go elaborately into the story of the film, but give focus on the subject matter and why this subject matter will get mass attention. You can also see  Career Progression Plan Templates .

Short Film Business Plan

short film business plan template

Size: 732 KB

This short business plan template is just perfect for short films and documentaries. If you are planning to accumulate a lump sum amount by motivating more investors, then this template will help you to present a perfect film production plan. The business plan starts with an introductory letter that is to be cordially written to present how important this production is for you. You can also see  Personal Business Plan Templates .

The plan will contain all other necessary parts of the presentation like executive summary, status of the film maker, why this is a special film, how this film will be a popular one, marketing plan of the film maker, etc. All topics are written in short format, but in simple English for better understanding and easiness in reading.

Film Production Business Plan

film production business plan template

Film production business is an immensely profitable sector. Many investors show their interest to invest in good films, but they could not progress much due to lack of sufficient information. Investors want their money to be secured and the return on investment to be quick enough. You can also see  Bakery Business Plan Templates .

This template will enable you to motivate great many big and small investors to invest in good films for quicker and better yields. Business plan so created includes everything that an investor would like to know, like opportunity in this sector, film production environment, basic resources required, marketing strategies, risk factors, etc.

Film Distribution Business Plan

film distribution business plan template

Film distribution is a big business. It requires financially strong investors and lump sum money. Distribution of each film is like a project which needs huge manpower, including specific professionals who have years of experience and are famous for innovative ideas. The film distribution business plan will help you to present the immense opportunity hidden in this market and how investors would be able to multiply their invested money in short span of time.

Film Profit Business Plan

film profit business plan template

Size: 629 KB

Feature Film Business Plan Template

feature film business plan template

Size: 10 KB

Independent Film Business Plan

independent film business plan

Size: 131 KB

A Perfect presentation is a primary need in film making or in the film distribution business. These professionally designed templates will enable you to motivate investors more intensively who would always like to understand their profits and risks at first and will only invest after getting cent percent assurance. Your presentation will make the job easier for yourself.

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IMAGES

  1. FREE 11+ Sample Film Business Plan Templates in MS Word

    example of a film business plan

  2. How to Write a 4-Part Film Business Plan That Gets You Funding

    example of a film business plan

  3. FREE 11+ Sample Film Business Plan Templates in MS Word

    example of a film business plan

  4. FREE 11+ Sample Film Business Plan Templates in MS Word

    example of a film business plan

  5. FREE 11+ Sample Film Business Plan Templates in MS Word

    example of a film business plan

  6. FREE 11+ Sample Film Business Plan Templates in MS Word

    example of a film business plan

COMMENTS

  1. How to Write a Film Business Plan in 2024 (+ Examples)

    Discover how to create an effective film or movie production business plan for 2024, ensuring your project stands out in the competitive cinema industry.

  2. How To Make A Film Business Plan: A Comprehensive Guide

    Crafting a solid film business plan is a crucial step to securing financing, attracting investors, and bringing your project to life. This comprehensive guide provides step-by-step instructions to help you develop a business plan that meets industry standards and effectively communicates your vision.

  3. How to Write a 4-Part Film Business Plan That Gets You Funding

    No one thinks "business plan" when making a short film. But if you use this short film business plan, your short might actually get made.

  4. Film Production Company Business Plan: The Complete Guide

    If you want to start your own film production company, this guide will show you how with an effective film production company business plan.

  5. The Minimalist Guide To Writing A Film Business Plan

    Need a movie business plan? Here are the essentials for indie filmmakers. Get steps to a compelling plan, including budget, funding, and distribution.

  6. Write Your Film Business Plan

    Our Film Business Plan Template is professionally formatted and includes all the key business plan sections, with dozens of real-world examples in each. Our business plan was created by film investors and top industry producers, with the specific goal of helping filmmakers find film investors and secure funding.

  7. Film Business Plan Sample [2024]

    The business consultants at OGS Capital have the expertise needed to prepare a high-quality film package and a network of investor contacts. Fill in the short online contact form to get started. Download Film Business Plan Sample in pdf. OGScapital staff also specialize in compiling such as pet photography business plan, record label business ...

  8. How to Write Film Business Plan? Guide & Template

    A film production company business plan details your competitive strategy, 5-year financial projections, film slate schedule, distribution plan, operations costs, and capital requirements to ...

  9. Film Business Plan Template [Updated 2024]

    A business plan will help you raise funding, if needed, and plan out the growth of your film business to improve your chances of success. Your film business plan is a living document that should be updated annually as your company grows and changes.

  10. How to Write a Film Business Plan

    Ready to learn exactly How to Write a Film Business Plan? This free course will show you step by step how to complete a film business plan template and start working with film investors in 8 short weeks.

  11. How to Write an Independent Film Business Plan

    One of my more popular services for filmmakers is Independent Film Business Plan Writing. So I decided to do a series outlining the basics of writing an independent film business plan to talk about what I do and give you an idea of how you can get started with it yourself.

  12. How to Make a Film Business Plan

    Include in your film business plan an analysis of recent, comparable projects that resulted in box office or artistic success. This will indicate to your funders that you 1. Have done your research and 2. Anticipate a return on their investment. Market analysis doesn't have to be comprehensive - just provide a couple examples unless your ...

  13. Movie Investor Package

    Sample Film Budget Template. Our Film Budget Template is provided to help indie producers estimate their movie production costs. The movie sample budget template is a great starting point to demonstrate film negative costs required for the financial projections and business plans used to secure movie investors.

  14. How to write a business plan for a film production company?

    How to write a business plan for a film production company? Creating a business plan for a film production company is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

  15. Writing a Film Business Plan: What Should I Include?

    A highly important part of the business plan which you may want to work on with the rest of the team, this will be the foundation of an accurate budget projection. Production Budget: The shooting schedule total, plus the overall production expenditure of the movie. Marketing Plan: The movie's target demographics, how you're going to get it ...

  16. Film and Video Production Business Plan [Sample Template]

    Are you about starting a film and video production company? If YES, here is a complete sample film and video production business plan template & feasibility study you can use for FREE.

  17. Short Film Business Plan: Step-By-Step Definitive Guide

    Get your short off the ground with this step-by-step guide and template that breaks down a short film business plan.

  18. The Anatomy of a Film Business Plan

    The Anatomy of a Film Business Plan Making an independent film is like starting a company from the ground up: you're creating a brand, operating a business and selling a product or service. You will address issues such as raising capital, hiring talent, marketing and distribution, including, States' Blue Sky and Securities and Exchange Commission (SEC) laws, rules and regulations related ...

  19. Film Business Plan

    My approach to creating a film business plan package for my filmmaker clients is totally unique. It includes a professional business plan, pitch deck, movie poster, and a preliminary film budget.

  20. Sample Film & Video Production Business Plan Template PDF

    FILM / VIDEO PRODUCTION COMPANY BUSINESS PLAN SAMPLE A film company is basically in three types: development, production, and distribution. Generally, films cannot be produced without any sort of partnership between any two or more of these various types of film companies.

  21. 14+ SAMPLE Film Production Plan in PDF

    What Is a Film Production Plan? A film Production Business Plan makes up the important elements to making a film and bringing it with you to the shoot. A production plan can assist you in determining the most effective approach to shoot raw material. The film will not always be shot in the sequence of the tale. Plan to shoot all of the still photographs at the same time, then all of the video ...

  22. Free Film Templates

    Best list of free film templates. Business plan, legal contracts, budgets, cash flow, investor agreements, production schedule, downloads.

  23. FREE 11+ Sample Film Business Plan Templates in MS Word

    FREE 11+ Sample Film Business Plan Templates in MS Word | PDF Film Business Plan Templates provide the most professional ways of presenting your film production plan to competent investors. These templates make your job of presenting your film production plan in very authentic ways, giving ample scopes to the potential investors to focus on different aspects of this specialized business so ...

  24. Film Business Plan ($100,000) 15OCT2014 (1)

    [Film Name REDACTED] Business Plan Updated: October 15th, 2014 Produced by: [Comapny REDACTED] Pictures, LLC in association with [Comapny REDACTED] Productions, LLC Copy Number 1 This business plan (the "Business Plan") is provided for informational purposes only and is not an offer to sell, or a solicitation of an offer to buy securities. ...