Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organizations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit. We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.
We have identified competing companies, some firmly established, that fill the same needs as Sephats Tours. We intend to market ourselves in such a way that with time competitor customers will choose our service over competitors’ on the basis of our higher quality and informative excursions. A more thorough outline of our main competitors including their strengths and weaknesses follows:
Upon closer analysis of the above competitors it may be observed that the majority of these are offering safari excursions, and this represents an opportunity to be realized by us. According to the Central Statistics Office there are approximately 81 travel agents, tour operators and safari operators in Botswana at present, the majority of which have a South African background either in directorship or actual origin.
Our advantages are best described as our strengths:
The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers. Hence our key success factors will include the following:
Marketing plan.
One core element of our strategy will be that of differentiation from our competitors. In terms of marketing we intend to ensure that our name and services are marketed on an extensive basis so that customers are aware of our existence. We will have a Social Media Strategy. We will be in Twitter, on Facebook, and on LinkedIn. We will run promotions and sales and have our customers tell us their favorite vacations, and experiences and they will talk to each other. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Our service marketing will strive to ensure that we establish long relationships with clients.
For the short term at least, the selling process will depend on personal selling/networking and advertising to lure and inform potential customers about the services we offer and the benefits of utilizing our services. Our marketing does not intend to affect the perception of need as much as knowledge and awareness of the service category.
At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School. However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.
Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena. The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations. With time we also intend to have the latest and most efficient software in place to enable smooth operations.
Key metrics.
Our Key metrics are:
Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.
The founders of Sephats Tours are passionate about the activities it will promote and offer on the market. Management style will reflect the participation of the directors/shareholders. The company intends to respect its community and treat all employees well. We will develop and nurture the company as community. However we realize that we are not fully conversant in tourism and as such intend to engage experienced staff as well as undergo a training course from a reputable institution.
The Managing Director’s experience in public commercial transportation and government will assist in the establishment of good networks. He also has attended a course in Auto Mechanics at X Centre that will assist in servicing the vehicles. However acknowledging the importance of continuous training and improvement the Managing Director intends to undergo a course in Travel and Tourism so as to be fully conversant in the field, as well as obtain knowledge of the latest developments in the industry.
2020 | 2021 | 2022 | |
---|---|---|---|
Accountant | P30,000 | P33,000 | P36,300 |
Tourguide | P24,000 | P26,400 | P29,040 |
Sales and Marketing | P21,600 | P23,760 | P26,136 |
Driver | P18,000 | P18,900 | P19,845 |
Personal Assistant | P14,400 | P15,840 | P17,424 |
Cleaner (2) | P14,400 | P15,120 | P15,876 |
Nightwatchman (2) | P14,400 | P15,120 | P15,876 |
Mechanic (0.67) | P15,000 | P17,000 | |
Totals | P136,800 | P163,140 | P177,497 |
Key assumptions.
Some of the more important underlying assumptions are:
Expenses by month, net profit (or loss) by year, use of funds.
Thus far we have purchased a Mercedes Benz mini bus to run tours for our customers, for P167,00, which was purchased with P32,000 down and the rest on a 5-year 6% loan. Other start-up expenses covered include legal costs, business plan compilation, license costs and related expenses.
START-UP REQUIREMENTS
Start-up Expenses
TOTAL START-UP EXPENSES P5,000
We have 2 investors, investor 1 is investing P100,000, investor 2 is investing 102,000.
2020 | 2021 | 2022 | |
---|---|---|---|
Revenue | P678,000 | P802,000 | P916,000 |
Direct Costs | P325,440 | P384,960 | P439,680 |
Gross Margin | P352,560 | P417,040 | P476,320 |
Gross Margin % | 52% | 52% | 52% |
Operating Expenses | |||
Salaries & Wages | P136,800 | P163,140 | P177,497 |
Employee Related Expenses | P27,360 | P32,628 | P35,499 |
Rent | P14,400 | P14,400 | P14,400 |
Sales and Marketing | P101,700 | P120,300 | P137,400 |
Insurance | P12,000 | P12,000 | P12,000 |
Travel | P1,800 | P1,800 | P1,800 |
Miscellaneous | P2,400 | P2,400 | P2,400 |
Maintenance | P12,000 | P12,000 | P12,000 |
Startup Expenses | P5,000 | ||
Total Operating Expenses | P313,460 | P358,668 | P392,996 |
Operating Income | P39,100 | P58,372 | P83,324 |
Interest Incurred | P7,451 | P5,978 | P4,416 |
Depreciation and Amortization | P16,700 | P16,700 | P16,700 |
Gain or Loss from Sale of Assets | |||
Income Taxes | P2,242 | P5,354 | P9,332 |
Total Expenses | P665,293 | P771,660 | P863,124 |
Net Profit | P12,707 | P30,340 | P52,876 |
Net Profit/Sales | 2% | 4% | 6% |
Starting Balances | 2020 | 2021 | 2022 | |
---|---|---|---|---|
Cash | P25,365 | P46,323 | P57,282 | |
Accounts Receivable | P43,500 | P40,100 | P45,800 | |
Inventory | ||||
Other Current Assets | ||||
Total Current Assets | P68,865 | P86,423 | P103,082 | |
Long-Term Assets | P167,000 | P167,000 | P167,000 | |
Accumulated Depreciation | (P16,700) | (P33,400) | (P50,100) | |
Total Long-Term Assets | P150,300 | P133,600 | P116,900 | |
Total Assets | P219,165 | P220,023 | P219,982 | |
Accounts Payable | P26,085 | P22,827 | P25,820 | |
Income Taxes Payable | P2,242 | P1,360 | P2,355 | |
Sales Taxes Payable | P0 | P0 | P0 | |
Short-Term Debt | P23,869 | P25,342 | P26,905 | P28,564 |
Prepaid Revenue | ||||
Total Current Liabilities | P23,869 | P53,669 | P51,092 | P56,739 |
Long-Term Debt | P111,131 | P85,789 | P58,885 | P30,321 |
Long-Term Liabilities | P111,131 | P85,789 | P58,885 | P30,321 |
Total Liabilities | P135,000 | P139,458 | P109,977 | P87,060 |
Paid-In Capital | P202,000 | P202,000 | P202,000 | |
Retained Earnings | (P135,000) | (P135,000) | (P122,293) | (P121,953) |
Earnings | P12,707 | P30,340 | P52,876 | |
Total Owner’s Equity | (P135,000) | P79,707 | P110,047 | P132,923 |
Total Liabilities & Equity | P0 | P219,165 | P220,023 | P219,982 |
2020 | 2021 | 2022 | |
---|---|---|---|
Net Cash Flow from Operations | |||
Net Profit | P12,707 | P30,340 | P52,876 |
Depreciation & Amortization | P16,700 | P16,700 | P16,700 |
Change in Accounts Receivable | (P43,500) | P3,400 | (P5,700) |
Change in Inventory | |||
Change in Accounts Payable | P26,085 | (P3,258) | P2,993 |
Change in Income Tax Payable | P2,242 | (P882) | P995 |
Change in Sales Tax Payable | P0 | P0 | P0 |
Change in Prepaid Revenue | |||
Net Cash Flow from Operations | P14,234 | P46,300 | P67,864 |
Investing & Financing | |||
Assets Purchased or Sold | (P167,000) | ||
Net Cash from Investing | (P167,000) | ||
Investments Received | P202,000 | ||
Dividends & Distributions | (P30,000) | ||
Change in Short-Term Debt | P1,472 | P1,563 | P1,659 |
Change in Long-Term Debt | (P25,342) | (P26,905) | (P28,564) |
Net Cash from Financing | P178,131 | (P25,342) | (P56,905) |
Cash at Beginning of Period | P0 | P25,365 | P46,323 |
Net Change in Cash | P25,365 | P20,958 | P10,959 |
Cash at End of Period | P25,365 | P46,323 | P57,282 |
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Writing for WikiHow, Claire Fess provides eight steps on how to start a tourism business .
Table of Contents
Definition: Tourists are people who travel outside of their home-base environments in order to spend time visiting a different environment in either a business or leisure capacity. Both vacationers and those on business trips are considered tourists, and they may be touring either domestically (within their home country) or internationally. A tourism business is any business that centers on catering to tourists’ needs.
You have several options to choose from when it comes to establishing a business in tourism :
Your local tourist attractions are good indicators of what would and would not make a successful tourism business venture. For example, if your area is secluded from the populace and dense with wineries, then guided winery tours, local bed and breakfasts, and airport transportation services are all viable business options.
Thoroughly research the tourism businesses in your area before you decide which business in tourism is right for you. You will want to choose a tourism sector that is not overly congested, and one that you can contribute something unique to.
Your business plan is the blueprint for your tourism business, and should include the following sections:
Present your business plan to potential lenders and/or business partners in order to obtain the start up and operating capital you will need to run your business in tourism.
If you plan to operate a walk-in travel agency or an accommodation establishment, there are 3-things to consider. They are location, location, and location!
Get the necessary business licensing through your local government’s business regulatory agency.
Source: www.wikihow.com/Develop-a-Tourism-Business
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Posted: 06 Mar 2019
06 Mar 2019
Updated: 15th May 2023
If you’re planning on setting up a tourism business, you’ll definitely want to start with an airtight business plan . Here's everything you need to know about creating a business plan to start a travel company.
Your business plan is a document that sets out your business objectives and how you are going to achieve them.
When starting a travel or tour company, goals could include reaching new markets in different countries, making the booking experience easier or other gaps in the market. Crucially, you'll need to think about why you're starting this business.
Business plans are important for every kind of business. A successful business needs goals and to know the ways of reaching these goals. Without this important tool, it would be difficult to grow your business.
To succeed in the travel and tourism industry, you'll be providing customer service that could make or break someone's trip. From travel agencies to sightseeing tours, having a plan in place is necessary to succeed in this field.
Here's what we recommend including in your tourism business plan.
Company summary.
Financial forecast, funding and costs.
Setting up a tourism business is no mean feat; we hope these tips give you a strong foundation for your new travel and tourism business. There are also plenty of free templates to suit all kinds of travel, tourism and hospitality companies that are easy to fill in with the help of this blog. Ready to start creating your business plan? Start here with how to determine your business model .
If you need any additional advice, our friendly team are on hand to help with every step of the way. Simply contact us here and we’ll do the rest.
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This article was co-authored by Jessica Villegas . Jessica Villegas is a Certified Academic Life Coach and the Founder of Hi-Lite Coaching + Consulting in Winter Garden, Florida. Jessica has over 20 years of leadership experience, and she and her team serve teens and young adults through private coaching, group coaching, workshops, and speaking engagements. She uses workbook exercises, coaching planners, and regular check-ins to support young adults in achieving their academic and personal goals. Jessica received her Bachelor’s in Organizational Communications and Leadership Studies from the University of Central Florida and her Professional Coaching certification through Coach Training EDU, an ICF Accredited Institution, as an Academic Life Coach. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 23 testimonials and 100% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 357,395 times.
A tourism business is a great way to share your passion with others looking to experience a new location or culture, be it in a business or leisure capacity. To develop a tourism business, you need to first decide on your focus and create a business plan. Afterwards, you can move on to marketing and growing your business.
Developing a tourism business is a great way to make a profit while sharing your love of different cultures with new people. A tourism business is any business that caters to tourists, like hospitality, food, and local tours. You’ll need to choose a lucrative niche with little competition to make sure there's space in the market for your business. Choose a location you know well and an industry you have experience in. Unless you already have funding for your business, you’ll need to secure a small business loan, grant, or private investment. You'll also need to write a business plan to present to investors and help you plan your next steps. For more tips, including how to market your tourism business, read on! Did this summary help you? Yes No
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Choose your Tourism business plan template from the list below:
At Business and Plans, we offer a wide range of Tourism business plan templates to cater to your specific needs. Whether you are starting a Hotel, Bed and Breakfast, or Travel Agency, we’ve got you covered. Our professionally designed templates will save you time and ensure your business is set up for success. Browse through our selection below and choose the perfect template to kickstart your journey in the booming tourism industry.
Unlock the Potential of Your Hospitality Venture with Our Expertly Crafted Tourism Business Plan Templates.
Are you ready to elevate your hotel, bed and breakfast, or travel agency to new heights of success? At Business & Plans, we understand the unique challenges and opportunities that the tourism industry presents. That’s why we’ve curated a collection of comprehensive and professionally designed tourism business plan templates to guide you on your journey to prosperity.
1. strategic roadmap:.
Our meticulously crafted templates serve as your strategic roadmap, helping you navigate the competitive landscape of the tourism industry. Whether you’re starting a new venture or looking to revitalize your existing business, a solid business plan is your foundation for success.
Attracting investors is a key step in expanding your tourism business. A well-structured business plan not only demonstrates your commitment but also instills confidence in potential investors. Showcase your vision, market analysis, and financial projections with our templates to secure the support you need.
Efficient operations are crucial in the tourism sector. Our business plan templates guide you through operational strategies, from optimizing booking processes to enhancing customer service, ensuring that your business runs smoothly and exceeds customer expectations.
Invest in the success of your tourism business today! Browse our collection of business plan templates and take the first step toward achieving your business goals. At Business & Plans, we’re committed to your success in the dynamic world of tourism.
Are you a travel enthusiast making itineraries for your friends & families? Well, if yes, then you are going to be an excellent tour operator. But for a successful business out of a hobby, a proper plan is needed.
Need help writing a business plan for your tour operator business? You’re at the right place. Our tour operator business plan template will help you get started.
Free Business Plan Template
Download our free tour operator business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!
Writing a tour operator business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:
An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.
Here are a few key components to include in your executive summary:
Ensure your executive summary is clear, concise, easy to understand, and jargon-free.
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The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:
Describe what kind of tour operator company you run and the name of it. You may specialize in one of the following tour operator businesses:
This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.
The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.
Here are a few tips for writing the market analysis section of your tour guide business plan:
The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:
In short, this section of your tour operator plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.
Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:
Overall, this section of your tour company business plan should focus on customer acquisition and retention.
Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tour operator business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.
The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:
Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.
The management team section provides an overview of your tour operator business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.
This section should describe the key personnel for your tour operator services, highlighting how you have the perfect team to succeed.
Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:
Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.
The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.
Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.
Remember, the appendix section of your tour operator business plan should only include relevant and important information supporting your plan’s main content.
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This sample tour operator business plan will provide an idea for writing a successful tour operator plan, including all the essential components of your business.
After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tour operator business plan pdf .
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Why do you need a tour operator business plan.
A business plan is an essential tool for anyone looking to start or run a successful tour operator business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.
Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tour operator company.
There are several ways to get funding for your tour operator business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:
Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.
There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tour operator business plan and outline your vision as you have in your mind.
A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tour operator business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .
Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:
Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.
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Tourism planning should be an integral part of any destination’s tourism development plan in order to achieve the best results and satisfy all stakeholders. Tourism planning is key to maintaining sustainable tourism and whilst some destinations do this very well, others (often developing countries), fail the recognise the importance of effective tourism development planning.
In this post I will explain why tourism planning is so important and recommend some literature for further reading on this topic. This information on tourism planning should be helpful to a number of tourism stakeholders, including business entrepreneurs, Government bodies and tourism workers. It is also useful for those studying travel and tourism as well as those who have a general interest in the subject. For an introduction to the concept of tourism policy and planning visit this post- ‘ The different levels of tourism policy and planning ‘.
Wait! Before you read on, take a look at the short video that I created all about the importance of tourism planning!
Tourism development refers to the growth and maintenance of the tourism industry in a given locality. And, of course, tourism planning is a very important part of this.
On a basic level, tourism development can be defined as creating strategies and plans to increase/develop/encourage tourism for a destination. The fundamental reason behind planning and implementing strategies for developing the tourism sector is primarily to make money and to subsequently increase the GDP of a country/area.
You might also be interested in my post- ‘ What is tourism? A definition of tourism ‘
Tourism development consists of many elements including, but not limited to: developing and managing private-public partnerships, assessing the competitors to gain competitive advantage, ensuring responsible and sustainable development, viewing tourism as an interconnected system and a demand-driven sector, assessing private sector investment and international cooperation, tourism clustering and involvement by the Government.
According to Williams cited in Mason (2003);
‘The aim of modern planning is to seek optimal solutions to perceived problems and that it is designed to increase and, hopefully maximise development benefits, which will produce predictable outcomes’.
And Getz (1987) cited in Pearce (1989) defines tourism planning as;
“A process, based on research and evaluation, which seeks to optimise the potential contribution of tourism to human welfare and environmental quality”
Tourism development planning should be an integral part of any destination’s tourism plan in order to achieve the best results and satisfy all stakeholders. Tourism development planning is key to maintaining sustainable tourism and whilst some destinations do this very well, others (often developing countries), fail the recognise the importance of effective tourism development planning.
Tourism development refers to the growth and maintenance of the tourism industry in a given locality. And, of course, planning is a very important part of this.
Tourism development planning is no simple task and there are many variables to consider. There are also different levels of tourism planning and policy . Fortunately , destinations can learn lessons from other areas which have been successful or otherwise. Take for example, over dependence on tourism in Egypt as I explain in this post- Why Unpaid Business is Better than No Business: The Case of the Egyptian Boatman. It is also worthwhile to look at the tourism policies of similar destinations. Some strong examples include Jamaica and Cape Town .
On a basic level, the main stages in tourism development planning include: the analysis of previous tourist development; evaluation of the position of tourism in the area including competition; formulation of relevant tourism policy by Government; the defining of a development strategy and the formation of a programme of action.
Tourism development planning enables a range of benefits to all stakeholders involved, for example:
There are also some costs which must be considered and planned for, which include:
There are six ‘golden rules’ that should be applied when formulating an approach to tourism policy and planning, as outlined by Inskeep (1991).
Clear recognition of tourism’s role in achieving broad national and community goals
Incorporating tourism policy and planning into the mainstream of planning for the economy, land use and infrastructure, conservation and environment
Planning for tourism development that trades successfully in a competitive global marketplace
Developing tourism which build on the destination’s inherent strengths whilst protecting and enhancing the attributes and experiences of current tourism assets
Incorporating the wider community attitudes, needs and wants to determine what is acceptable to the population
Drawing on primary or secondary research to provide conceptual or predictive support for planners including the experiences of other tourism destinations
Tourism development planning really can make or break a destination. If done well, it can ensure the longevity of the tourism industry in the area, take good care of the environment, have positive economic outcomes and a positive benefit to the community.
If done badly , tourism development can destroy the very environment or culture that it relies on. It can disrupt local economies, cause inflation and negative effects to local people and businesses. Unfortunately, developing countries tend to suffer the most from negative impacts such as these, largely as a result of limited education and experience in contrast with Western nations. For more on this topic, you can read this post.
If you wish to cite any of the content in the post please use reference ‘Stainton, Hayley. (2018) Lifeasabutterfly .’
§§cs§§
For more on what constitutes tourism planning I recommend that you refer to the texts Tourism Policy and Planning: Yesterday, Today, and Tomorrow by Edgell and Swanson and Tourism Planning and Destination Marketing by Camilleri .
Tourism development planning is no simple task and there are many variables to consider. There are also different levels of tourism planning and policy. Fortunately, destinations can learn lessons from other areas which have been successful or otherwise. Take for example, over dependence on tourism in Egypt as I explain in this post- Why Unpaid Business is Better than No Business: The Case of the Egyptian Boatman. It is also worthwhile to look at the tourism policies of similar destinations. Some strong examples include Jamaica and Cape Town .
You might also be interested in my post- ‘ Best Universities In The UK To Study Travel and Tourism ‘
There are six ‘golden rules’ that should be applied when formulating an approach to tourism planning and policy, as outlined by Inskeep (1991).
Tourism planning really can make or break a destination. If done well, it can ensure the longevity of the tourism industry in the area, take good care of the environment, have positive economic outcomes and a positive benefit to the community.
If done badly, tourism development can destroy the very environment or culture that it relies on. It can disrupt local economies, cause inflation and negative effects to local people and businesses. Unfortunately, developing countries tend to suffer the most from negative impacts such as these, largely as a result of limited education and experience in contrast with Western nations.
For more on this topic, I recommend the following texts:
Tourism Policy and Planning: Yesterday, Today, and Tomorrow
Tourism Planning and Destination Marketing
Leisure, Sport and Tourism, Politics, Policy and Planning
Tourism Planning: Policies, Processes and Relationships
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A good business plan can help your business secure finance, define the direction of your business, and create strategies to achieve your goals. A thorough and effective tourism business plan will include an executive summary, a business description, short and long term goals, business structure (legal and internal management structure), product or service description, a sales and marketing plan and financials to date. This Business Plan template steps you through the process of creating a solid, well-structured plan tailored to your business.
If you are preparing or updating your business plan for internal uses, the Business Plan template may be more than you require. The four critical documents to review and complete/update are:
Goals and Strategies
SWOT Analysis (Template)
Marketing Plan (Template)
Action Plan (Template)
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Back to Business Ideas Categories
Written by: Carolyn Young
Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on July 21, 2022
The tourism industry is massive and diverse, offering many opportunities for sharp entrepreneurs. You could start a travel agency, a campground, a hotel, or a concierge service. Explore many more excellent tourism and travel related business ideas in our list below.
If you love to travel and are always planning your next trip, starting a travel agency might be the perfect career choice. It’s a great way to share your love and knowledge of travel, and it can be very lucrative.
If you have the resources, starting a travel agency business can be a breeze. But first, you need to identify your target market. Will you focus on domestic or international travel? A lot of Americans go on short trips for vacation or business purposes, providing an opportunity for travel agencies to earn money. Once you find your niche and draw up a business plan, you should work on establishing your brand and promoting it to find clients.
Do you enjoy late nights on the town? If so, starting a club might be right up your alley. Before you open your club, it’s important to know that the industry is heavily regulated, especially when it comes to alcohol consumption. You’ll need to meet both state and local regulations and licensing requirements so it’s best to inquire about the details from your local authorities first.
Next, it’s a good idea to research the market and find out what other clubs in your area are offering. You’ll have to innovate and come up with a unique selling proposition and a creative marketing plan for your club to attract customers. With these in place, your club can be very profitable.
Are you an amateur photographer who loves snapping great images? Photography in the US is an $11 billion industry expected to see steady growth in the coming years, so now would be a great time to stretch your entrepreneurial wings and give it a shot. You could focus on travel photography, if that’s your passion, and give the world beautiful photos while also seeing the world. You can capture landscapes, people, cultures, customs, and history.
Assuming you already have a professional-level camera, you’ll just need some great editing software and to build a website showing off your portfolio and listing your prices and services. Instagram and Pinterest are perfect social media networks for showing your travel photography.
If you’ve stayed in an Airbnb, you probably know how sweet it is to have a home away from home! This is why the homestay segment of the hotel and lodgings market has seen explosive growth in recent years, with Airbnb leading the way. Renting out your home as an Airbnb is an easy and flexible way to earn income, whether you’re looking for a little extra money or to build a serious business.
The first step is to make sure your home or apartment can be rented out for short-term stays. In many areas today, there are laws either banning Airbnb rentals or limiting them to a certain share of local units. If your home clears that hurdle and is in an area with some tourist appeal, you’re already halfway there. If your apartment fails to meet one of these requirements, you might want to look into purchasing a home or apartment in an appealing destination, which you could then develop into a successful Airbnb.
Whichever approach you choose, the most important step is delivering fantastic service to your guests. If you can achieve Superhost status, you’ll be well on your way to Airbnb success.
Demand for translation services is expected to grow as more companies seek to capture or increase their share of the global market. Translation businesses help translate documents, localize travel and city guide websites, and interpret speech, including sign language. If you’re thinking of starting a translation business, you’re not alone. But if you have the skills and the right talents and tools, you could edge out the competition.
In this internet age, finding translators who can work remotely across the globe has become easier. Promoting diversity among your staff could also be good for your business because you’ll be able to offer translation services for more languages. Do the paperwork to register your business, keep yourself updated with the latest technologies, promote your services, and you should be able to gain traction as soon as you start operating.
Many Americans still prefer to stay in a traditional B&B for the unique hospitality, homemade food, and fascinating local insights. When starting a B&B, it’s important to be aware of the latest industry trends. For example, many guests prefer a facility that offers live entertainment or is located close to tourist attractions. It’s also to your advantage to research the market and see what features and services are being offered by the competition. Be innovative in coming up with ways to differentiate your business. Running a bed and breakfast is not easy, but it can be very rewarding if you play your cards right.
A decade ago nobody had heard the word glamping, which is short for “glamorous camping”. Today it’s a nearly $3.1 billion global industry and among the fastest-growing segments of the travel and hospitality market, expected to more than double by 2030. If you have a bit of land in an appealing location, or have the funds to purchase such a plot, you could start your own glamping business and make a good living offering luxury experiences to discerning travelers.
There will be some serious work involved. In addition to acquiring the property, you’ll need to outfit it with all the bells and whistles — from tents and teepees to high-end beds, furniture, lighting and air-conditioning and heating units. If your location is on the water, you could boost your revenue by also offering sailboats, canoes, kayaks, and more. But before you get started, this is a new and fast-evolving industry, so it’s best to take the time to research the market and learn the latest trends before diving in.
Do you like having fun out on the water? Well, so does everybody else! That’s why starting a jet ski business is almost always a great idea. The global personal watercraft market is worth $1.6 trillion and expected to expand an impressive 50% by 2027. Right now is a great time to start a jet ski business, bring good times to your community and ride the market expansion to great success.
Getting there will require a significant investment. You’ll need to spend about $25,000 to get your first few jet skis, plus a rental facility on the water and permits and licensing fees. Of course, you’ll also need to live near an appealing body of water, preferably one that’s enjoyable for more than a few months of the year. Finally, you will want to get good insurance, because jet skis are as dangerous as they are fun.
Once that’s all settled, just start advertising on local outlets and events, posting on relevant social media groups and online vacation platforms. You’ll have your first few customers in no time, and soon be cruising toward success.
Do you love the outdoors? If so, setting up a campground could be the perfect way to start your entrepreneurial journey. The recent study found that an estimated 84.8 million Americans went camping in 2023, and 5.5 million of those were first-time campers.
Your biggest challenge in starting a campground is likely to be finding a suitable location. The most visited campgrounds in the US are in state parks, near bodies of water, surrounded by wilderness, or in the mountains. Once you find an ideal campsite, you’ll need to comply with licensing, zoning, and other legal requirements. Before you launch your business, it’s wise to research the market and find out what other campgrounds are offering. With careful planning and a creative marketing strategy, your campground can give competing sites a run for their money.
You’d probably never guess that pet sitting is a $2.4 billion industry , but it is indeed. People love their pets, and will spend whatever it takes to ensure they’re taken care of when they are away. The pet sitting market is projected to see impressive growth through 2030, so if you’re an animal lover, now is the perfect time to start your own pet sitting business and ride that wave to serious profits.
The first step is to decide which type of pets you’ll care for. Do you have more experience with dogs or cats? Are you OK with snakes? Pigs? Once you’ve got that nailed down, you’ll just need to buy some pet toys and supplies and offer your services on a gigs site like TaskRabbit. It’s a good idea to reach out to friends, family and work-related contacts and acquaintances. If you’re able to generate an initial client or two from your own personal network, and provide them with great service, you’ll have a strong reference to promote your services and start building a successful business.
If you’re a massage therapist or esthetician, you could open a beauty salon, nail spa, luxury spa, massage studio, or even a mobile spa, and make people feel better while making a good living.
You will likely need to get licensed, which can take some doing, and deliver excellent services to compete in an increasingly competitive and saturated market. Another crucial aspect will be location — your spa should be somewhere with steady traffic. Or you could go the mobile spa route and make house calls, bringing your massage and therapeutic services to your clients. This is more convenient for them, which means you can charge a higher rate, despite having lower overhead.
There are many elements to consider for your spa business, but what is not in doubt are your chances of success if you’re determined and can deliver healing services.
With gas prices going up, more and more Americans are turning to cheaper, more eco-friendly options for their commute and for seeing the city. Scooters cost less than cars and run on electricity. Over the past decade, Americans took a third of a billion trips on shared bikes and scooters. That’s a huge number, and it’s expected to increase sharply in the next few years. Considering this, a scooter rental business is a smart choice.
But first, it’s important to understand that scooters are used primarily as a transport option for short distances. Setting up this kind of business requires a huge upfront investment because you might have to purchase some scooters, unless you can lease them. You’ve need to make sure you have all the necessary permits and insurance in place before opening.
Once you have everything you need, it’s a good idea to work on a marketing plan. You can use social media, print ads, and word-of-mouth to get the word out about your new venture.
Ready to party? As the pandemic recedes, everybody’s getting back out there to have a good time. For a lot of people that means renting out a party bus and dancing and drinking the night away while cruising down the streets.
Starting your own party bus business will require considerable investment. The major cost will be, of course, the bus itself. Hopefully you’ll be able to find a reliable one at a reasonable price and then deck it out with all the trimmings, from a bar and disco ball to a DJ booth and more. Once you’ve done some marketing and gotten the word out you’ll be able to charge as much as $700 per night, so it shouldn’t take too long before you see a major return on your investment.
Just be sure to get all your licenses, permits and insurance — the last thing you want is for the party to get parked on the curb.
With some hard work and determination, you could start your own car rental business and provide travelers the transport they need while grabbing your share of a growing $30 billion US market .
Keep in mind that this is a competitive industry, which means you’ll need to find ways to stand out, such as with deep discounts or a unique selection of cars. Speaking of which, you’ll also need to lay out a sizable investment to get your initial fleet of four to five cars. Finally, it’s crucial that you meet all the licensing and insurance requirements or your business could face severe fines, or worse.
But if you’re able to clear these hurdles, there’s a good chance your car rental business will soon be cruising down easy street.
Who doesn’t love a day out on the water? There are so many things to do. from skiing and tubing to cruising, socializing, swimming and just taking in the sun. That’s why boat rentals are a $5.3 billion US industry expected to see smooth sailing and steady growth in the years ahead. If you like spending time outdoors, you could start your own boat rental business and help people enjoy their time off while making a good living.
There are several possible constraints. For one, you should live near a sizable body of water, and find an available access point or marina to base your operations. Second, you’ll likely need to accept the seasonal nature of this line of work, which in most areas of the US will only bring in revenue for 6-7 months of the year. Finally, getting started will require a significant investment, as appealing, rentable boats do not come cheap.
But if you’re OK with all this, and able to acquire the necessary permits and insurance, once you start putting boaters on the water you’ll be cruising straight toward success.
As travel regains steam and more workers return to the office, demand for bike rental for last-mile connections is sure to increase. If you’re thinking of starting your own business, a bike-share outfit or bike rental shop could be a great option. The US bike rental industry is projected to grow in the next five years amid a bike-share boom, driven in part by environmental concerns.
There are a few things you need to consider before starting a bike rental business. Is there a market for bike rental in your area? What kind of bikes should you offer? How many bikes should you start with? You will find the answers to these questions as you research the market. It is also important to comply with all the legal and regulatory requirements and to come up with a good marketing plan. One option is to place bike docks near subway stations and major bus stops.
RVing , or traveling in a recreational vehicle, is a popular way of exploring the US with family and friends. It’s showing no signs of slowing as more than 70 million Americans are expected to go on road trips in an RV they rent, own, or borrow, according to the RV Industry Association. You could start an RV rental business and tap into this exciting travel market.
You can either invest in a fleet of RVs, which would require a hefty investment, or you can just list your RV on an online marketplace like Outdoorsy. Before setting your rates, it’s a good idea to scope out the market and find out what your competitors are charging. You’ll have to factor in insurance and other costs in order to make a profit.
Finally, it’s important to keep your RVs well-maintained to attract customers, most of whom prefer to rent out new units. With all this in place, your RV rental business will making good money in no time.
As more people explore the outdoors in a post-pandemic world, a kayak business makes sense. It’s an eco-friendly way to help travelers enjoy their time off while getting some exercise and enjoying the great outdoors. The global kayak accessories market size was $164.2 million in 2020 and will touch $214 million by 2027. So, why not start a kayak rental business now?
Aside from offering kayaks for rent, you could also also offer apparel and helmets, storage bags, seats, life jackets, and safety gear. Selecting the location of your shop is important. It will have to be near the coast, a river or a lake, and with steady foot traffic. You’ll need a substantial investment to set up your shop. Finally, it’s a good idea to promote your business and let people know about your offerings.
Considering all the ride-sharing apps out there, you might be surprised to learn that old-school taxis are not only surviving, but doing quite well. The US taxi and limo market is worth more than $41.7 billion and expected to see steady growth in the coming years. If you enjoy driving and meeting new people, starting a taxi business might be the right move for you.
Getting started will require some real effort and investment. You’ll need to buy a reliable car, if you don’t already have one, plus reliable insurance and all the necessary permits. In some cities the car hire license can be a major expense, for instance a New York City taxi medallion costs $80,000. In other places, like $300 in Cleveland, not so much. Once you’ve all set up, it’s a good idea to build a website so people can find you, and you might want to offer an app as well, as most car services nowadays offer on-demand ordering.
Finally, get creative with your marketing to stand out in a competitive market, provide excellent service and steady driving to your first few clients, and the good reviews and revenues should start pouring in.
The wanderlust spirit and a rise in road-tripping have amplified the allure of RV travel. Capitalizing on this trend, starting an RV park presents a golden opportunity in the travel business sector. Such parks cater to a growing demographic of explorers seeking the comfort of their RVs while embracing the freedom of the open road. With the right amenities and a strategic location, an RV park can be a haven for both short-term travelers and long-term nomads.
Location is paramount, ideally near popular tourist spots or natural attractions. Additionally, ensuring modern facilities, security, and possibly offering unique experiences or events can differentiate your park from competitors. As travel patterns evolve, an RV park can offer travelers a blend of adventure and convenience, making it a profitable and sustainable business venture.
Tour operator business thrives on curating unique experiences, offering tailored packages, and ensuring travelers get the best out of their journeys. Unlike general travel agencies, tour operators control and manage the specifics of the trip, right from itinerary planning to the on-ground execution. This means creating partnerships with local businesses, ensuring safety standards, and offering a seamless travel experience to clients.
In today’s digital age, a tour operator’s success doesn’t just hinge on local networking, but also on a strong online presence. Reviews, testimonials, and digital marketing strategies play a pivotal role in attracting potential customers. Whether one chooses to cater to adventure seekers, history enthusiasts, or luxury travelers, the key is to differentiate, maintain high service standards, and keep evolving with the dynamic travel industry.
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Tourism Planning: The written account of projected future course of action or scheme aimed at achieving or targeting specific goals or objectives within a specific time period is called a Plan. A Tourism plan explains in detail what needs to be done, when to be done, how to be done, and by whom to be done. It often includes best case, expected case, and worst case scenarios or situations.
The concept of tourism was introduced when early civilizations across the world started to travel for commerce and religious purposes, while some say tourism found its roots in the 17th century.
The Travel and Tourism Industry saw monumental growth during the second half of the 20th century when backpacking around Europe became a thing.
And today tourism industry is one the largest and fastest growing industry and sector responsible for economic growth. While it has great potential to boost the overall economy, strategic tourism planning is required to reap the benefits of the powerful and ever-expanding industry.
Destination and stakeholders must carry out purposeful, comprehensive, and, most importantly, inclusive strategic tourism planning. While we know that tourism destination planning is done to increase the tourism activities in the nation, but it is the responsibility of the authorities to make sure it is culturally appropriate for the citizens residing in it to support long-term success and sustainable growth.
While the trajectory of the tourism industry is unclear due to the covid-19 wave, now is the time to plan and adapt tourism destination planning and development strategies.
Destination planning refers to the process of strategically organizing and developing a specific location or area to attract tourists and visitors. It involves a comprehensive analysis of the destination’s resources, market potential, infrastructure, and desired positioning to create a sustainable and successful tourism industry.
We need to understand the importance of developing tourism in a way that it provides/adds great benefits to stakeholders while conserving the natural assets for generations. To up the tourism game of a destination will never be a straight path, it will require critical research and strategic tourism planning and defining the best-suited tourism marketing plan for the destination.
The world we all live in is home to infinite unique destinations waiting to be charted and show the world their unique features and assets, and diversity is the strength that we must undeniably safeguard. Saying that safeguarding the undeniable strength is no secret recipe, just a few points to keep in mind while deciding the steps of destination planning.
Step 1 – Comprehensive Destination Assessment: A comprehensive destination assessment is the first vital step any destination or its stakeholder must take to understand the destination and its touristic approach.
Step 2 – Long-term approach: Comprehensive assessment must follow the long-term direction and should leave enough room for unforeseen circumstances, changing trends, and competition.
Step 3 – Record Consumer Behavior: Amid rising ecological consciousness or the ever-increasing presence of technologies, it is a must to record the behavior of the traveler.
In the hope of economic prosperity and tourist dollars, the rapid expansion of the sector has set destinations to compete on a global scale. Before we hop on this train of the tourism destination planning process.
World travel and tourism council (WTTC), in a comprehensive study, outlines 75+ factors responsible for tourism growth. From tourist attractions and infrastructure to accommodations, connectivity, as well as overall economic development and tourism policies. The factors listed are essential factors
responsible to determine how prepared a destination is and the resulting challenges. It is necessary to keep in mind that the success potential of a destination does not depend on the number of arrivals but on effective resource management.
Meanwhile, as it is important to know when to start, it is equally important to know when to hit the brakes. Uncontrolled tourism development can result in environmental degradation, waste mismanagement, rising prices, overcrowding, social unrest among residents and overall exceeding of destinations’ capacity. Suggested Read: Event Tourism – Impact and Types
Government plays an important role in the implementation of appropriate investment decisions, regulations, and policies and in mitigating the negative impact of tourism development.
Good governance should lead tourism destination planning to establish appropriate administrative structures and frameworks for private and public sector cooperation, regulate the protection of heritage, assist in education and training, and will identify clear developmental objectives.
A DMO is a destination’s strategic leader; it directs and coordinates the efforts of various organizations and people to achieve a common objective. The DMO serves as a mediator and advisor, pooling resources, and knowledge to provide key stakeholders with the resources they need to thrive by fostering strategic alliances between the local government, citizens, small enterprises, and NGOs. By bridging the gap between locals and tourists, a DMO will enable cooperative efforts to maximize the economic benefits of tourism. Suggested Read: Tourism Planning: Importance, Benefits, Types & Levels
What is destination planning in tourism.
Destination planning in tourism management provides stakeholders with tools to produce competitive and sustainable tourism in the destination. It is organized around destinations’ unique assets, development, management and marketing needs.
The five A’s of tourist destinations are: Accommodation Accessibility Activities Amenities Attractions
The three features that make tourist destinations a hit: Gastronomy Culture Accommodation
Destination planning ensures cultural and environmental protection while providing economic growth for local communities.
Generally, this task is given to the government of the area. The government appoints a Destination Management Organization (DMO) that leads and coordinates the activities of tour operators, travel suppliers and other stakeholders towards a common goal.
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Start-up your travel tour agency with a business plan similar to this detailed example..
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Starting your own travel tour agency but don’t know how to compile your business plan? Here’s an example of a dummy company’s business plan to get you thinking about how to create yours.
1. executive summary.
The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market.
An opportunity for Sephats Tours’ success exists because the national tourism industry is growing at a rapid pace annually.
Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana.
Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.
Our services will be positioned very carefully: They will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.
Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.
We will ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication.
Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
It is important to recognise that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects’ origins.
This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage.
Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows – a mutually beneficial relationship.
We project sales to increase from more than P350,000 (Botswana Pula [P]) the first year to more than P556,500 the second, and P630,000 in the third year.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image.
Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client’s particular needs.
With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. This is particularly so with the organisation looking at establishing a clear advantage(s) in an increasingly competitive market.
We will provide clients with the opportunity to focus on their core activities whilst their transportation side needs are fully satisfied. Marketing material shall be professionally done so as to be reflective of our intended image and reputation.
We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image. We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.
We also intend to have well-designed brochures and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilising them.
In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilising our services. Hence this will undoubtedly generate increased sales of our service.
In summary we intend to attain the following objectives:
Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.
In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future.
We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.
The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies.
Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets.
Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers.
Hence our key success factors will include the following:
Sephats Tours intends to provide individual and group travel to leisure clients.
Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.
Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone area.
As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.
Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.
Thus far the directors have contributed one hundred and sixty seven thousand pula (P167,000) to purchase a Mercedes Benz mini bus currently in its possession and P30,000 for cash expenses. Total start-up expenses covered (including legal costs, business plan compilation, license costs and related expenses) come to approximately P5,000.
At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School.
However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.
Sephats Tours is a travel company that intends to deliver leisure travel excursions to customers. Sephats intends to guide customers in selecting a trip(s) based on pre-defined vacation criteria. This analysis will be based on user profiles, set by the consumers, which includes preferences such as:
A traveler will hence be able to select areas of interest based on their preferences and subsequently identify destinations to visit.
The intention is to provide customers with access to exclusive travel destinations, service to fully appreciate destinations through information packages, not just sight-seeing, and access to special interest travel according to the group’s/individual’s preferences.
There are presently few competitors offering services similar to ours. However considering the pace of change and current growth rate of the tourism industry luring many companies into the sector, this may be short-lived.
Hence there will be a need to not only firmly establish ourselves on the market, but also strongly differentiate ourselves from these other businesses. However on a broader scale our competition comes in several forms:
The most significant competition are hotels and travel agencies offering travel excursions to their clients. They undertake this service in order to establish a competitive advantage over their competitors.
However, instead of directly competing with them we intend to establish good working relationships in the form of strategic alliances such that we are able to offer the service for their clients and thus enabling them to concentrate on their core activities whilst ensuring customers are fully satisfied.
Our key advantage in this regard will be our specialty of the service and hence wide knowledge ensuring customer satisfaction at all times as well as flexibility in providing the service. Existing hotels, lodges and travel agencies may identify the opportunity to diversify into our intended services utilising their current client database.
Naturally, existing clients will be inclined towards utilising these familiar companies due to the fact that a good relationship may have already been nurtured over the years during their business dealings.
This presents a potential challenge to us, as we need to aggressively market our services and expertise in the field. Existing safari operators that mainly focus on the remote environs such as Maun and Kasane are at times able to compromise, offering excursions in and around Gaborone, though very rare. Hence we intend to focus on this market. An analysis of competition is provided in the Market Analysis section of this plan.
Sephats Tours intends to offer the service and knowledge a discerning leisure traveler seeks whilst on vacation, with the intention of seeing and appreciating the numerous sights in the area.
Keeping in mind the comforts of a tourist, our fleet shall be very well maintained and designed as per customer standard and expectations. However not wanting to limit ourselves we intend to be open to special hire by churches, organisations, groups, schools and sports teams, amongst other related groups.
The game reserves and lodges that we intend to be our main destinations are:
Below is a briefing of several places of interest and their various attractions.
Other sites will include Matsieng Foot Point, Gemsbok National Park, Mabuasehube Game Reserve, Legaga la ga Kobokwe, Central Kgalagadi Game Reserve, Nxaii Pan and Khama Rhino Sanctuary.
Integrating the above places of interest into our tours we intend to be offering the following tours:
At a large scale research demonstrates that tourism is undergoing a rapid growth of unsurpassed nature. Generally there is a trend towards shorter stays but increased visits, as individuals strive to experience as many cultures as possible, including seeing as many attractions as possible.
Increasingly Botswana is being marketed as “one of the few places in Africa where game sanctuaries have remained completely unspoiled.
A destination that unlocks the mystery of nature – an oasis in a wilderness which is an ideal escape for nature lovers. Very little of this fascinating country has seen human habitation – this is true Africa in all her remoteness and authenticity.
With such marketing in place the number of tourists entering the country is bound to increase, presenting a larger potential market for ourselves. This potential market is what we seek to tap.
The business will begin with a general corporate brochure establishing its position on the market. This brochure will be developed as part of the start-up expenses including the business cards and Company Profile, mainly for the large organisations that often recommend services to potential customers.
Compliment slips are also intended so as to raise awareness of the company and its services. We also intend to have information pamphlets that will provide information on our various tour packages. Literature and mailings for the initial market forums will be very important.
The key fulfillment and delivery will be provided by the employees of the company. The real core value will be professional expertise, provided by a combination of expertise, experience, hard work, and education (in that order). Hence we intend to ensure that the work we undertake is always thorough and relevant to the clients’ needs.
We will turn to reputable companies for supplying the necessary individuals and groups for our services. Hence the need to establish good relationships with our strategic allies.
Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena.
The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations.
With time we also intend to have the latest and most efficient software in place to enable smooth operations.
In putting the company together we have attempted to offer enough services to allow us to always be in demand by our customers and clients. The most important factor in developing future services/products is market need.
Our understanding of the needs of our target market segments shall be one of our competitive advantages. It is critical to our effort to develop the right new services. In the future, Sephats Tours intends to broaden its coverage by expanding into additional markets.
One of the main services it aims at providing is to become a destination management company that brings alive the magnificence of this country to the traveler. This will be done by co-coordinating the traveler’s entire experience from hotel bookings, safaris and tours, greeting and porter services, and to tour packages and incentives. However in doing so we will strive to ensure that it is compatible with the existing products and company personnel.
As time progresses the intention will to provide a Southern Africa tour package covering the whole of southern Africa.
We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been brought about by, amongst other things, the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country.
The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed towards this, evidenced by our economy averaging a growth rate of 7% since 1990 – very high by international standards.
The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Sephats Tours to make a valuable contribution towards achieving this goal. Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a tourist transport company that focuses on providing leisure excursions to tourists.
Though there are mobile operators currently on the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that specializes on providing comfortable and enjoyable transport to tourists and visitors.
This, also considering the fact that, potentially Botswana’s richest natural resource, the tourism industry is becoming an increasingly important player in the economy and may in the long term prove even more valuable than mineral resources in earning foreign exchange.
Aware of the fact that operating in such a market is largely dependent on good networking, we intend to establish networks and strategic relationships with various hotels, lodges and travel agents to ensure a steady stream of clients.
However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. Our initial overall target market share shall be 10% of the market, mainly focusing on the greater Gaborone area and southern Botswana.
We appreciate that entering such a market is not a ‘bed of roses’ and will require us establishing strong links with strategic partners as outlined previously. Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions.
The above prognosis influenced our decision to enter the tourist transport industry.
We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country.
Though we realise that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible.
These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature.
Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organisations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us.
The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit.
We realise the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.
Though the tourism sector has undergone rapid growth over the last decade the vast majority entering this sector have rushed to the North where we have the Okavango Delta, Chobe National Park, and other sites as attraction points.
Very few have focused on south and central Botswana. With this in mind we intend to exploit the untapped market in this area so as to provide our customers with a good service and realize our business objectives.
We understand that our target markets need more than just being shown the areas of interest but also to be informed about their significance and origins. Hence we don’t just intend to provide a service(s), but to provide one of unparalleled nature relative to the market.
Of all the uncertainty surrounding this industry, one fact is certain: tourism is here to stay. The only question is how large the industry will become and whether it can sustain, if not exceed, its current growth rate. However large the market ultimately becomes, the company strongly believes that travel will be an important component of this market place. Tourism statistics provide a reliable guide as to the size of the market.
According to the latest tourism statistics total arrivals for 1998 amounted to 1,351,798 representing an increase of approximately 12.65% from the previous year. Of the total arrivals in 1998 205,146 (15.2%) were holiday/tourists whilst 319,440 (23,6%) were visitors, both groups of which constitute our target market, totaling approximately 524,586 individuals.
Source: Tourism Statistics 1998 – Central Statistics Office .
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2024年09月13日更新
観光事業者が直面する災害や危機に対する備えと対応策について、最新の調査結果と具体的な事例を交えて解説。事業継続計画(BCP)の重要性とその策定方法を学び、観光業界のレジリエンスを高めるためのヒントを提供します。
髙松 正人 客員研究員 観光レジリエンス研究所 代表
2. 災害・危機への観光事業者の対応, 3. 観光事業者の災害・危機への備え, 4. 観光事業者bcp策定のための支援.
観光客の動きが急速に回復し、国内の主要観光地は、国内外からの観光客で大いに賑わっています。その一方で、台風や大雨など気象災害の増加と激甚化、大地震・津波、火山活動等の発生可能性の高まりによって、観光客・旅行者と観光産業や観光地が災害により影響を受けるリスクも高くなってきています。 この10年余りを振り返っても、2011年の東日本大震災、2016年の熊本地震、国内各地で発生した大規模水害、今年の元日に発生した能登半島地震など、自然災害が起きるたびに観光事業者は大きな被害や経済的影響を受け、経営破綻の危機に見舞われてきました。自然災害だけでなく、新型コロナウイルス感染症の拡大時には、緊急事態宣言に伴う旅行・移動の制限、感染防止のための旅行控え、国境閉鎖による訪日外国人観光客の激減などにより、観光業界は長期間にわたり大きな経済的な影響を受けました。 内閣府の「令和5年度企業の事業継続及び防災の取組に関する実態調査」(*1)(以下、「内閣府BCP調査」)でも、調査対象の「宿泊・飲食サービス業」のうち42%が、「東日本大震災以降、日本で発生した地震や水害などの自然災害により実際に事業の継続に影響を受けた」と回答しています。 こうした災害・危機リスクに対して観光事業者はどのように備えたらよいのでしょうか?
災害や危機が発生すると、旅行者・観光客だけでなく、観光事業者にも深刻な影響が及びます。建物や施設の被害、営業に必要な備品の損壊等が発生します。地震で揺れの大きかった地域の飲食店や宿泊施設では、たとえ建物の被害が軽微でも、多くの食器が落ちて割れたり傷ついたりして、料理の提供に支障が出ることがあります。災害で長時間の停電が発生すると、施設内の照明や空調、エレベーター等が使えず、館内での滞在は不快で不便なものになります。浴場のボイラーや給湯用のポンプも止まり、入浴サービスも提供できなくなります。こうした状況では通常営業の継続は困難で、休業せざるを得ません。営業を再開しても、「被災地」にある観光施設では予約のキャンセルや利用者の激減により、売上の低迷が続いて財務状況の悪化が避けられません。 災害そのものによる被害や影響に加えて、「風評」による被害や影響が生じます。風評被害とは、災害や危機の情報に接した人が、被災地からの報道やインターネット上の情報などを見て、被害や影響が実際よりも大きいと思い込み、予定していた旅行を中止したり行先を変えたりすることで、観光事業者に生じる経済的な損失です。また、災害発生地周辺の観光地において、実際には被害や影響が発生していないにもかかわらず、旅行者が「同じ地域だから」という理由でそこへの旅行を避けることで、来訪客が減り経済的な影響が生じることも風評被害です。
災害・危機による被害や影響が出たとき、事業継続・観光復興に向けて観光事業者が取るべき主な対応は、情報発信、財務面の危機対応、雇用の維持です。 まず情報発信です。 風評被害を未然に防ぎ、影響の拡大を抑制するために最も重要な対応は、現地の状況について正確な情報を災害直後からタイムリーに発信することです。災害や危機の状況が落ち着き、観光客を安全に迎え入れることができるようになっても、なかなか観光客は戻ってきません。災害発生時は、各メディアが競って現地の状況を取材し報道しますが、復興フェーズになるとメディアを通じた情報発信は少なくなるからです。人々は災害発生時の報道の印象をその後も引きずっているうえに、心理的な遠慮もあって、災害・危機の「被災地」となった観光地を避けようとします。ここでも地域からの積極的な情報発信が必要です。「当地はほぼ通常の状態に戻っており、現在、観光客の皆さんは、観光を楽しんでいる」ことを、画像や動画とともに発信することで、それを見た人々に「もうあそこに行ってもだいじょうぶ」と認識させます。 災害・危機で混乱している状況で、適切で効果的な情報提供・情報発信をタイムリーに行うことは簡単ではありません。災害・危機が発生する前に準備をしておくことで、危機後の混乱のなかでも適切な情報内容を適切な方法で発信することができます。 次に考えなければいけないのは、財務面の危機対応です。 危機後の大量の予約キャンセルや休業のために売り上げが大きく減った状態が続くと、もともと財務基盤がぜい弱な観光事業者は、たちまち運転資金の不足に陥ります。災害で被害を受けた建物設備を修復したり、壊れた備品を買い替えたり、となると、さらにまとまった資金が必要になります。そうなってから慌てて金融機関に駆け込んでも、すぐに必要な資金が調達できるとは限りません。平常時から緊急対応のための資金をプールしておく、取引金融機関と緊急融資について話し合っておく、利益補償を含め損害保険の内容を再確認しておくなどにより、災害等による経営危機のリスク対応に備え、事業継続をより確実にしておくことが必要です。 危機後の雇用維持も課題です。 災害・危機で経営状況が悪化すると、経営者が真っ先に考えるのは最大の経費である人件費の削減です。賞与の減額・不支給、非正規従業員のシフト削減や契約打ち切り、最後には正社員の雇用調整まで考えざるを得ない事態もありえます。しかし、あらゆる業種で人手不足が深刻になっている状況では、いったん会社を離れ、他の地域に引っ越したり、他の企業に転職したりした従業員は、営業を再開しても元の会社に戻ってきません。そうなると今度は、人が足りなくて元通りの営業ができないという危機に直面します。そうしたことを予め想定して、万一、災害等による長期休業や、売上が長く低迷した場合にも、その間、従業員を他の事業部門や他社に転配、出向させるなどして、雇用契約を維持し、営業再開時にもう一度元の職場で活躍できるような対応を準備しておくことは、労務面での危機管理となります。
このように災害などの危機に対して脆弱な観光事業者は、非常時の事業継続や災害・危機後の事業の回復に向けて備えておくことが大切です。しかし観光事業者の危機への備えは、必ずしも十分でないのが実態のようです。内閣府の「企業の事業継続及び防災の取組に関する実態調査」の結果をみると、「宿泊業・飲食サービス業」の事業継続計画(BCP)策定率は、この数年間増加傾向にあるものの、それでも27.2%と調査対象業種の中では最も低い結果となっています。(図1)
出典:「令和5年度企業の事業継続及び防災の取組に関する実態調査」をもとに筆者作成
BCPを策定済みの観光事業者にとって「事業継続計画(BCP)を策定(予定)した最も大きなきっかけ」は、「リスクマネジメントの一環として」(27.8%)、「親会社・グループ会社の要請」(21.5%)、「過去の災害、事故の経験」(21.0%)であり、他業種に比べると「過去の災害、事故の経験」をきっかけにBCPを策定した割合が大きくなっています。 調査対象の企業のうち、5.4%はBCPを策定中、36.4%は「策定を予定している(検討中を含む)」と回答している一方、17.9%が「策定する予定はない」、13%は「事業継続計画(BCP)とは何かを知らなかった」と回答しました。(図2)なお、BCPを知らなかった企業の割合は、調査対象の全業種の中で最大でした。
策定する予定がないと回答した観光事業者にその理由を尋ねると、「策定する人材が確保できない」、「策定に必要なスキル・ノウハウがない」を筆頭に、「親会社・グループ会社の要請がない」、「法令等による規定・規制がない」などが上位を占めました。(図3)上位3つの理由は、全調査対象の平均を大きく上回っています。策定ノウハウや人材がないのでBCPを策定する予定がない、できないという現状を浮き彫りにしています。また「親会社・グループ会社の要請」は、BCP策定の大きなきっかけでもあることから、親会社等に要請されれば策定するが、要請されなければあえて策定しない、という、一部観光事業者の防災・危機管理に対する主体性の不足を感じさせます。
これまで見てきたように、観光事業者がBCPを策定しない、できない大きな要因は、BCPを策定できる人材が確保できないことと、BCP策定のスキルやノウハウがないことです。 その問題の解決の一助となりうるのが、日本商工会議所・日本観光振興協会(日観振)が共同で開発した「観光BCP作成ガイド」(*2)です。従来、BCP策定のツールとして広く使われてきたのは、中小企業庁の事業継続計画モデルですが、もともと製造業や流通業を基本にモデルが作られているためか、観光事業者がこのモデルを使ってBCPを作ろうとすると、かなり苦労します。そうした状況を認識した日本商工会議所と日観振が、観光分野のBCP策定率を引き上げることを目標に、観光事業者が使いやすいツールを開発して提供したものです。 「観光BCP作成ガイド」の特徴は、宿泊、観光施設、飲食(企業向け/小規模企業・個人事業主向け)、交通(タクシー/国内船社/貸切バス/鉄道)の4業種の事業実態に応じて、災害・危機時の事業継続のための内容を自社内で検討し、検討結果がそのままBCPの素案になることです。作成ガイドにはBCP作成のプロセスに従って質問・検討項目が列挙されていて、それらについて検討した結果をワークシートに書き込む形式となっています。作成ガイドには、検討の際の参考となるように「記入例」が各業種別に用意されています。
この他にも、JTB協定旅館ホテル連盟が会員向けに作成した「トラブル対応マニュアル」の経営者編では、自然災害だけでなく宿泊施設で起こりうるさまざまな危機・トラブル発生時において経営者・管理者が判断・対応すべきことを具体的に記載されています。同連盟の会員事業者が自社のBCPを検討する際には、このマニュアルが参考になります。 さらに観光庁は、災害等が発生した際の観光事業者危機管理対応を検討するためのツールとして「観光危機管理計画等作成の「手引き」」(事業者向け)を公表しています。(*3)
このように、社内に専門人材がいなくても、スキル・ノウハウが不足していても、事業継続計画を作成するためのツールを活用すれば、BCPの検討・策定は可能です。 そして何よりも重要なことは、社内でBCPを検討・策定するプロセスそのものが、その会社の事業継続力を強化することにつながることです。コンサルタントが作ったような、整った、見栄えの良い事業継続計画でなくても、社内のさまざまな役割の従業員が経験と知恵を集めて検討した計画こそ、いざというときの事業の継続と従業員の雇用確保に役立つのです。 *1 内閣府「令和5年度企業の事業継続及び防災の取組に関する実態調査」 https://www.bousai.go.jp/kyoiku/kigyou/pdf/chosa_240424.pdf *2 「観光BCP作成ガイド」報道資料(日本観光振興協会) https://www.nihon-kankou.or.jp/home/userfiles/files/autoupload/2022/08/1661749210.pdf 「観光BCP作成ガイド」申し込みフォーム https://docs.google.com/forms/d/e/1FAIpQLSehcgDQlJ4sHdaabx1cOMULILy_lMmAlRJCYfoZmyy962TYBQ/viewform *3 観光庁「観光危機管理計画等作成の「手引き」」(2022年3月) https://www.mlit.go.jp/kankocho/topics08_000202.html
Republican presidential nominee former President Donald Trump speaks during a campaign event at the Linda Ronstadt Music Hall, Thursday, Sept.12, 2024, in Tucson, Ariz. (AP Photo/Alex Brandon)
WASHINGTON (AP) — Former President Donald Trump plans to deliver remarks next Monday about cryptocurrency and the launch of the company World Liberty Financial , a crypto platform controlled by the Republican nominee’s sons Donald Jr. and Eric.
His speech will come 50 days before Election Day, an extraordinary use of dwindling campaign time to promote a personal business. The Republican former president has long mixed his political and business interests and marketed sneakers, photo books and Trump-branded Bibles during his 2024 campaign.
“We’re embracing the future with crypto and leaving the slow and outdated big banks behind,” Trump said in a video posted Thursday to X, the social media site that will also host his address on the subject at 8 p.m. EDT on Monday from his Mar-a-Lago home.
As part of his presidential campaign, Trump has pledged to turn the United States into the “crypto capital of the planet,” raising red flags that he could use the federal government to help support a business tied to his family.
Cryptocurrencies are forms of digital money that can be traded over the internet without relying on the global banking system. The trading often depends on online marketplaces that charge fees for transactions, so that the cryptocurrencies can be exchanged for U.S. dollars and other currencies.
Trump opposed crypto during his presidency, but he has since warmed to the sector. He has suggested the government create a strategic reserve of Bitcoin and has vowed to block the creation of a Federal Reserve-administered Central Bank Digital Currency, a digital form of central bank money that would be available to the public.
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Here's a step-by-step guide on how to write a tourism business plan. Step 1: Executive Summary. Start with an executive summary, which provides a snapshot of your business. It should include your business name, location, and a brief description of the services you offer. This section should also highlight your unique selling proposition ...
Even if you're creating your business plan for internal use only, conducting market analysis and research is an excellent way to gauge your position within your industry, identify areas of concern, and create an effective marketing strategy using the 7 Ps of Travel and Tourism Marketing. Things to consider in your market analysis include your ...
A comprehensive business plan is essential for any new business, and a tour company is no exception. Your business plan should outline your company's mission, target market, marketing strategy, financial projections, and operational plan. This document will serve as your roadmap and help you stay focused on your goals.
1. Business overview. This section of your tour operator/ tour agency business plan provides a holistic snapshot of your company, offering readers a clear understanding of your business's identity. Ideally, it should include the following: Business Name: Your business name should resonate with your target audience, conveying the essence of ...
The tourism industry, much like an uncharted terrain, necessitates a thorough exploration. Having a comprehensive game plan will prevent you from losing your bearings amid the wilderness. So, fasten your seatbelts and put on your thinking caps; it's time to traverse the exciting topography of creating a successful tourism business.
Tour Operator Business Plan Template. Your tour operator business plan should contain at least seven sections: an executive summary, a company overview, a description of your services, an analysis of your market, an implementation plan, a team summary, and a financial plan. You might have one or more appendices at the end, if you have ...
Planning a tourism business involves: Market Analysis: Spend time understanding leisure capacity and preferences within your local tourism body and the broader market sector. Financial Planning: Calculate business costs, including potential rental fees, and plan for enough operating capital to cover your business until it grows to attract more ...
Creating a tour business plan can be overwhelming, but it is essential for tour businesses. Taking the time to do your research and include all the necessary elements in your tour business plan will help ensure success. As an overview, here are the parts of a successful tourism business plan: executive summary; company overview; competitor analysis
How To Start A Tourism Business: Step-By-Step Instructions. 1. Formulate A Plan For Your Business. First, you need to develop a clear business plan. Before setting the entity up, you'll need a concise vision and understanding of what the business will look like and the direction it is going in. Here are some important aspects to cover:
Remember, starting a tourism business requires careful planning, dedication, and a deep understanding of your target market. Take the time to conduct thorough research, identify unique opportunities, and build a strong team to support your vision. As you embark on this journey, embrace creativity, innovation, and a strong customer-centric approach.
P25,365. P20,958. P10,959. Cash at End of Period. P25,365. P46,323. P57,282. Download This Plan. Explore a real-world travel tour agency business plan example and download a free template with this information to start writing your own business plan.
Step 4: Write a business plan. Your business plan is the blueprint for your tourism business, and should include the following sections: Executive summary. Describe your business's purpose, name, location, personnel needs, tourism business management staff, market sector, competition, marketing plan and financial projections.
How to Write a Business Plan for a Tourism Company. Here's what we recommend including in your tourism business plan. Executive Summary Every business plan to start a travel company should begin with an executive summary. This briefly outlines your business, its place in the industry and what makes it unique.
5. Procure the necessary funds. Present your business plan to potential lenders and/or business partners to obtain the startup and operating capital you will need to run your business in tourism. Be sure to tell them your plans for the future and why you think your business is needed.
Travel Agency Business Plan Template. At Business and Plans, we offer a wide range of Tourism business plan templates to cater to your specific needs. Whether you are starting a Hotel, Bed and Breakfast, or Travel Agency, we've got you covered. Our professionally designed templates will save you time and ensure your business is set up for ...
Here are a few tips for writing the market analysis section of your tour guide business plan: Conduct market research, industry reports, and surveys to gather data. Provide specific and detailed information whenever possible. Illustrate your points with charts and graphs. Write your business plan keeping your target audience in mind. 4.
Why tourism planning is important. Tourism planning really can make or break a destination. If done well, it can ensure the longevity of the tourism industry in the area, take good care of the environment, have positive economic outcomes and a positive benefit to the community. If done badly, tourism development can destroy the very environment ...
A good business plan can help your business secure finance, define the direction of your business, and create strategies to achieve your goals. A thorough and effective tourism business plan will include an executive summary, a business description, short and long term goals, business structure (legal and internal management structure), product or service description, a sales and marketing ...
Explore many more excellent tourism and travel related business ideas in our list below. 1. Travel Agency. If you love to travel and are always planning your next trip, starting a travel agency might be the perfect career choice. It's a great way to share your love and knowledge of travel, and it can be very lucrative.
Planning is one of the most important project management and time management techniques or methods. It involves preparing or forming of a sequence of action steps to achieve some specific desired goals. If you do it effectively and efficiently, you can reduce much of the necessary time and effort used in achieving the goal.
Destination planning refers to the process of strategically organizing and developing a specific location or area to attract tourists and visitors. It involves a comprehensive analysis of the destination's resources, market potential, infrastructure, and desired positioning to create a sustainable and successful tourism industry.
Travel Tour Agency Business Plan. 1. Executive Summary. The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the southern African ...
The Hospitality and Tourism Management Program prepares students to effectively manage a hospitality business at the highest level of customer service.
1.Introduction. In the digital age, tourism organizations face the challenge of selecting the most appropriate innovative digital solutions that ensure integration with the territory, while also protecting and enhancing of cultural heritage and landscape, as well as understanding and adapting to the needs and attitudes of customers (Pencarelli, 2020). ...
Prosecutors and attorneys for the defendants declined to comment in court on Friday. Prosecutors alleged Liu and Dong's company "USA Happy Baby" helped several hundred birth tourists between 2012 and 2015 and charged as the tourists much as $40,000 for services including apartment rentals during their stays in Southern California.
観光事業者が直面する災害や危機に対する備えと対応策について、最新の調査結果と具体的な事例を交えて解説。事業継続計画(BCP)の重要性とその策定方法を学び、観光業界のレジリエンスを高めるためのヒントを提供します。
WASHINGTON (AP) — Former President Donald Trump plans to deliver remarks next Monday about cryptocurrency and the launch of the company World Liberty Financial, a crypto platform controlled by the Republican nominee's sons Donald Jr. and Eric.. His speech will come 50 days before Election Day, an extraordinary use of dwindling campaign time to promote a personal business.
business Economy Economic Policy Personal Finance Work Technology Business of Climate. Trump proposes ending taxes on overtime pay. Economists are skeptical. ... Such a plan probably would require ...