graphic design essay introduction

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The Graphic Designer Career

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Published: Jun 13, 2024

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Table of contents

Introduction, body paragraphs, essential skills and education, career paths and specializations, industry demands and job outlook, impact of technological advancements.

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Graphic Design

William Drenttel , Jessica Helfand | Essays

October 11, 2010

An Introduction to Graphic Design

In addition to their role in the visual engineering of most printed matter, graphic designers today lend their expertise to a host of related disciplines including, but not limited to, strategy and consulting, information and experience design, branding and broadcast design, and signage and wayfinding systems. They are groomed to acquire a certain classic set of skills (which today demand a facility with software) including drawing, photography, composition and typography — the design and structural characteristics of letterforms, arguably graphic design’s lingua franca .

Worst: The Walmart logo; PowerPoint; the food pyramid; and the 2012 Olympics : Identity programs thrive particularly when there is a lively relationship between that which is constant and that which is variable. The opposite, consequently, reveals itself in programs that favor one (too much constancy) or the other (too much commotion). Regarding the former, Walmart’s recent repositioning features a bland logo that could easily be mistaken for countless other brands, while Powerpoint’s interface, though easy to follow, is little more than a recipe for boredom. (It would not be an exaggeration to suggest that Powerpoint is anathema to most designers.) In the commotion category, the 2005 redesign of the U.S. Department of Agriculture’s “food pyramid” is hard to read, and uses a generic, stick-figure bounding up a staircase of color bars to represent an individual’s ideal nutritional intake. (Considerably easier, if ultimately lethal, to duck into a local McDonalds: golden arches or stick figure with color bars? You make the call!) It is possible that Wolff Olins, the designers of the controversial 2012 London Olympics mark, similarly aspired to such graphic representations of atheleticism: pink, blue, green, orange! And sliced off corners! The jigsaw-puzzle letterforms immediately unleashed a torrent of public vitriol (including pleas from some 45,000 petitioners) and generated at least one study suggesting the mark in video form was likely to induce seizures among epileptics. Oh well.  

Graphic Design: A New History by Stephen J. Eskilson A substantial new history of graphic design, now being widely taught. Critically reviewed on Design Observer by Alice Twemlow and Lorraine Wild.

Envisioning Information by Edward Tufte Former Yale statistician Tufte reconsiders the successes and failures of information graphics — those charts and graphs that illustrate quantifiable data — and illuminates the practices as well as the pitfalls inherent in the visualization of information.

Merz to Emigre and Beyond: Avant-Garde Magazine Design of the Twentieth Century by Steven Heller The best book on the design and history of magazines. Period.

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By William Drenttel & Jessica Helfand

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Graphic Essays and Comics

Overview   |   Recommended Software   |   Student-Made Examples   |   Other Examples   |   Instructional Video

A graphic essay (sometimes called a visual essay) uses a combination of text and images to explore a specific topic. Graphic essays can look like comics, graphic novels, magazines, collages, artist books, textbooks, or even websites. Graphic essays often first take the form of written essays and then have graphic elements added to enrich the reader experience. Unlike infographics, which also combine text and images, graphic essays are often more text-based and usually have a narrative arc or specific reading order.

Comics are a genre used to express ideas through images combined with text or other visual information. Comics can take the form of a single panel or a series of juxtaposed panels of images, sometimes called a strip. Text is conveyed via captions below the panel(s), or speech bubbles and onomatopoeias within the panel(s), to indicate dialogue, narration, sound effects, or other information. Graphic novels are often considered to be a longer form of comics, typically in book form.

A web-based graphic essay can take the form of a blog or a single page website, such as a Microsoft Sway page or an interactive Prezi. For Microsoft Sway and Prezi graphic essays, see the examples below. If you are creating a blog we recommend visiting the Web-Based Projects page .

Graphic Essay Design Tip: Graphic essays can take many forms, so we recommend being creative within the scope of your project! Get some help from DesignLab to brainstorm options and talk through the various tools available!

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Recommended Software

There are many different software programs that can be used to create graphic essays. Below is a list of the software that we recommend for making a graphic essay. We organized the software by category and put the software from top to bottom from best to worst. We recommend using a software you know well or learning the software well enough to establish an easy workflow, so you can spend less time troubleshooting and spend more time on your project. Check out our Software Support page for links to tutorials for all of these programs.

General Graphic Essay Software

Web-Based Graphic Essay Software

Comic-Specific Graphic Essay Software

Student-Made Examples

Print style graphic essay.

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Virtual Communication by Max Hautala   *Award Winning*

Curb Magazine (2012) by Journalism 417

Web-Based (Magazine) Graphic Essay

Curb Magazine (Current) by Journalism 417

Web-Based (Sway) Graphic Essay

Language Influences Culture, Thoughts, and Identity by Kristen Luckow   *Award Winning*

Dyslexia by Maria Swanke *Award Winning*

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Web-based (blog) graphic essay.

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Graphic Novel

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Instructional Video

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Graphic Design Is My Passion: Essay

1. introduction.

The introduction to the essay serves to establish the purpose and scope of the work. This section provides a clear overview of the essay's objectives and outlines the specific areas of graphic design that will be explored in the context of the digital age. Emphasizing the significance of graphic design in modern society, the introduction sets the stage for a comprehensive examination of its impact and evolution. By delving into the purpose and scope of the essay, readers are given a roadmap of what to expect, ensuring a focused and coherent exploration of the subject matter. Throughout the essay, the evolution of graphic design will be analyzed with a keen eye on its adaptation to digital technologies, aiming to provide valuable insights into the current state of the discipline and its potential future developments.

1.1. Purpose and Scope of the Essay

The purpose of this essay is to examine the impact and evolution of graphic design in the digital age. It aims to explore how the digital landscape has transformed the practice of graphic design, from the tools and techniques used to the way in which designs are created, distributed, and consumed. The scope of the essay will encompass a comprehensive review of the historical, cultural, and technological factors that have shaped graphic design in the digital era. This will involve an examination of key milestones, trends, and innovations that have influenced the field, as well as an analysis of the implications for visual communication and the role of graphic design in society. Additionally, the essay will consider the challenges and opportunities that have arisen as a result of the digital revolution, and will offer insights into the future direction of graphic design. Overall, the essay seeks to provide a nuanced understanding of the complex relationship between graphic design and the digital environment, and to shed light on the ways in which this dynamic and rapidly evolving field continues to shape our visual culture.

2. Historical Overview of Graphic Design

Graphic design has a rich history that dates back to the origins of human communication. From the earliest cave paintings and hieroglyphics to the invention of the printing press, the development of graphic design has been closely intertwined with technological advancements. The origins of graphic design can be traced back to the ancient civilizations of Egypt, Greece, and Rome, where visual symbols and typography were used to convey information and messages. The evolution of graphic design continued through the Middle Ages and the Renaissance, with the development of woodcut printing and movable type. This period laid the groundwork for the modern practice of graphic design, as it introduced principles of layout, typography, and visual communication that are still relevant today. The Industrial Revolution in the 19th century further transformed the field, with the mass production of printed materials and the rise of advertising and branding. The 20th century saw significant advancements in graphic design, particularly with the emergence of digital technologies. The development of computers and software programs revolutionized the way designers create and manipulate visual elements. This shift towards digital design has continued to shape the field, giving rise to new trends, styles, and opportunities for graphic designers. The historical overview of graphic design provides valuable insights into the roots of the discipline and the forces that have shaped its evolution into the digital age.

2.1. Origins and Development

The origins and development of graphic design can be traced back to the early methods of visual communication used by ancient civilizations, such as cave paintings and hieroglyphics. Over time, the practice evolved in tandem with advancements in technology, from the invention of the printing press to the rise of digital media. The Industrial Revolution also had a significant impact on the field, as mass production and advertising created a demand for skilled graphic designers. As the discipline continued to evolve, influential art movements such as Art Nouveau, Bauhaus, and the Swiss Style emerged, each leaving their mark on the principles of graphic design. The 20th century brought about a surge in the use of photography and photomontage, as well as the development of new printing techniques, further expanding the possibilities for visual communication. The digital age has revolutionized the field of graphic design, introducing new tools and techniques that have transformed the way designers create and communicate. With the advent of computer-aided design software and the internet, the accessibility and reach of graphic design have expanded exponentially, leading to a proliferation of design styles and approaches. This section will explore the key milestones and influences that have shaped the origins and development of graphic design, providing a historical foundation for understanding its impact in the digital age.

3. Key Principles and Elements of Graphic Design

In the realm of graphic design, understanding the key principles and elements is paramount to creating impactful and effective visual communication. One such principle is composition, which involves the arrangement and organization of visual elements within a design. It considers factors such as balance, proximity, alignment, and repetition to create a harmonious and visually appealing layout. Additionally, the proper use of negative space plays a crucial role in composition, allowing for enhanced readability and focus. Moreover, the layout encompasses the overall structure of the design, including the placement of images, text, and other elements. An effective layout guides the viewer's eye through the design in a logical and engaging manner, providing a clear hierarchy of information. In the digital age, the principles of composition and layout have evolved to accommodate various mediums such as websites, apps, and social media platforms. Understanding these key principles and elements of graphic design is essential for navigating the complexities of the digital landscape and creating visually compelling and impactful designs that resonate with audiences.

3.1. Composition and Layout

In the realm of graphic design, composition and layout are fundamental principles that play a crucial role in conveying visual messages effectively. Composition refers to the arrangement of visual elements within a design, including the use of balance, contrast, hierarchy, and alignment to create a harmonious and aesthetically pleasing overall structure. On the other hand, layout encompasses the positioning of different design elements, such as text, images, and shapes, within a given space, considering factors like flow, readability, and the overall user experience. The digital age has brought about a significant evolution in composition and layout, with the emergence of new tools and technologies that have expanded the possibilities for designers. The use of digital platforms has allowed for more dynamic and interactive layouts, with the integration of multimedia elements and interactive features. Additionally, the ability to create designs that are responsive and adaptable to various screen sizes has become increasingly important in the digital landscape. Moreover, the principles of composition and layout have also been influenced by the shift towards user-centered design, where the focus is on creating designs that are intuitive and user-friendly. This has led to a greater emphasis on the organization of content and the use of white space to enhance clarity and readability. Overall, the impact of digital technology on composition and layout has been transformative, leading to more innovative and engaging design solutions that cater to the demands of the digital age.

4. The Role of Technology in Shaping Contemporary Graphic Design

In the ever-evolving landscape of graphic design, technology plays a vital role in shaping the contemporary industry. From the advent of digital tools and software to the continuous development of new applications, technology has revolutionized the way designers create and communicate their ideas. The emergence of digital tools and software has not only enhanced the efficiency and precision of graphic design processes but has also expanded the creative possibilities for designers. With the ability to seamlessly integrate various multimedia elements and manipulate visuals with ease, designers are empowered to craft visually compelling and dynamic designs that resonate with modern audiences. Furthermore, the accessibility of digital tools and software has democratized the graphic design profession, allowing individuals from diverse backgrounds to pursue their passion and contribute to the industry. This technological shift has also led to the blurring of traditional boundaries between graphic design and other disciplines, such as web design, user experience, and interactive media, highlighting the interconnected nature of modern design practices. As technology continues to advance, graphic design is poised to further evolve, embracing innovative tools and methodologies that will shape the visual communication landscape in the digital age. Overall, the role of technology in contemporary graphic design is undeniable, driving the industry forward and inspiring new creative expressions.

4.1. Digital Tools and Software

In the digital age, graphic design has been significantly impacted by the evolution of technology, particularly in the realm of digital tools and software. Digital tools and software have revolutionized the way graphic designers create and manipulate visual elements, allowing for greater precision, efficiency, and creative freedom. These tools encompass a wide range of applications, from industry-standard software like Adobe Photoshop and Illustrator to specialized tools for 3D modeling, animation, and web design. One of the key advancements in digital tools and software is the shift towards cloud-based platforms, which enable seamless collaboration and streamlined workflows for design teams. Additionally, the rise of mobile design apps has empowered designers to work on-the-go, further blurring the lines between traditional and digital design processes. As technology continues to evolve, new tools and software are constantly being developed, offering designers innovative ways to bring their creative visions to life. Furthermore, the integration of artificial intelligence and machine learning algorithms in design software is shaping a new era in graphic design, with features like automated image recognition, predictive design suggestions, and personalized user experiences. These technological advancements not only enhance the capabilities of designers but also present new challenges and ethical considerations to the practice of graphic design in the digital age. Overall, the continual evolution of digital tools and software plays a pivotal role in shaping the contemporary landscape of graphic design, driving innovation, and redefining the boundaries of creativity and visual communication.

5. Case Studies in Innovative Graphic Design

In this section, we will delve into case studies that showcase the innovative use of graphic design in the digital age. Specifically, we will explore how graphic design has been instrumental in shaping branding and marketing strategies for various organizations. By examining real-life examples, we aim to illustrate the impact of graphic design on consumer perception, brand identity, and market positioning. From successful rebranding efforts to the use of visual storytelling in marketing campaigns, these case studies will provide valuable insights into the evolution of graphic design as a powerful tool in driving business growth and customer engagement. Through these in-depth analyses, we will uncover the strategies and techniques employed by designers to create compelling visual narratives that resonate with target audiences in the digital landscape. By examining the intersection of artistry, technology, and business objectives, we will gain a deeper understanding of the role of graphic design in shaping contemporary brand experiences. Furthermore, these case studies will highlight how designers have leveraged digital platforms and emerging technologies to deliver innovative and impactful visual communication solutions. Overall, this section will offer a comprehensive view of the transformative power of graphic design in the realm of branding and marketing, shedding light on the key principles and best practices that drive success in the digital age.

5.1. Branding and Marketing Strategies

In the digital age, graphic design has become a crucial component of branding and marketing strategies for businesses and organizations. This section explores the impact of innovative graphic design on brand identity, consumer perception, and market positioning. Through case studies, we examine how graphic design elements such as logos, typography, color schemes, and visual storytelling are used to create cohesive brand identities that resonate with target audiences. We also analyze the evolution of branding and marketing strategies in response to the digital landscape, including the role of social media, mobile platforms, and user-generated content. Furthermore, we delve into the relationship between graphic design and consumer behavior, highlighting the ways in which visual aesthetics and brand messaging influence purchasing decisions. By examining successful branding and marketing campaigns, we identify key principles and best practices that leverage graphic design to effectively communicate brand values and engage consumers. Ultimately, this section sheds light on the transformative power of graphic design in shaping and influencing the modern marketplace, offering valuable insights for professionals, scholars, and enthusiasts in the field.

6. Conclusion

In conclusion, the exploration of the impact and evolution of graphic design in the digital age has revealed several key findings. The digital revolution has significantly transformed the field of graphic design, influencing the way designers create, communicate, and collaborate. The proliferation of digital tools and technologies has expanded the possibilities for visual communication, while also presenting new challenges and considerations. The evolution of graphic design in the digital age has also brought about changes in the role of the designer, requiring adaptability and a multidisciplinary approach. Furthermore, the research has highlighted the increasing importance of design thinking and user experience in the digital landscape. As digital platforms continue to shape our visual culture, it is essential for graphic designers to understand the principles of human-centered design and to create meaningful and impactful experiences for users. Additionally, the study has emphasized the significance of ethical and sustainable design practices in the digital age, calling for a more responsible and mindful approach to visual communication. Overall, the examination of graphic design in the digital age has underscored the dynamic nature of the field and the need for continuous innovation, adaptation, and critical thinking.

6.1. Summary of Key Findings

In summary, the research on the impact and evolution of graphic design in the digital age has revealed several key findings. Firstly, the digital transformation has significantly influenced the way graphic designers approach their work, leading to a shift from traditional methods to digital tools and technologies. This has resulted in greater efficiency, flexibility, and accessibility in the field of graphic design. Secondly, the evolution of graphic design in the digital age has also brought about a convergence of different design disciplines, such as web design, user interface design, and motion graphics. This interdisciplinary approach has expanded the possibilities for creative expression and problem-solving within the field. Additionally, the research has highlighted the growing importance of user-centered design in the digital age, with an emphasis on creating designs that are not only visually appealing but also functional, intuitive, and user-friendly. This reflects the increasing focus on the user experience in the design process. Overall, the summary of key findings underscores the profound impact of the digital age on graphic design, highlighting the shift towards digital tools, the convergence of design disciplines, and the increasing emphasis on user-centered design. These findings provide valuable insights into the evolution of graphic design and its implications for the future of the field.

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Essay Samples on Graphic Design

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Best topics on Graphic Design

1. The Struggle of the Graphic Designers and Social Media

2. Practical Usage of Typography in the Corner of Explanation

3. The Key Factors of Photo Editing in Photoshop

4. All the Abilities of Photoshop: An In-Depth Analysis

5. Application, Programs and Process in Computer Graphics

6. Image Types and Concepts in Computer Graphics

7. Complexity and Design Freedom of 3d Printing

8. How and What is Made 3D Printing

9. 3D Printing Revolution In the World of Producing

10. Foundation And Development of 3D Printing

11. The Process of Creation of Logos in Graphic Design

12. Graphic Design and the Factors That Influence the Work Process

13. The Learning Software for Graphic Design Studies

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The Overview of Themes and Standards in Graphic Design Essay

Rationale statement.

Graphics involves presentation of ideas on a surface in a traditional or digital format. In either the case, the presentation must meet the requirements of the audience. This essay investigates the importance of the audience in graphics work and the strategies of ensuring that the work meets the expectations of the audience.

This essay therefore emphasis on themes and standards. For graphic designers to produce quality work training is an important aspect and on this issue, the essay will look at the essential facilities required in a graphic school as well as their characteristics and qualities for them to meet the requirements of the audience.

The main objective of any work of graphic is to make a presentation that is visible on some form of surface. For the designer to meet his or her goal there must be an audience and the only way to capture the attention of the audience is to make a representation that reflects their expectation. One of the factors for consideration is the issue of themes. In any work of art, a theme will represent the moral lesson or teachings from that work of art.

Therefore, a theme is supposed to teach or pass a certain message to the audience. The message could be a warning, comment, or encouragement. As stated by Weverker (2006), “the audience judges your presentation right away from the first slide it sees.” It is therefore important to make a graphical presentation that is in line with what the audience expects. Weverker (2006) continues to say, “When you fashion a look for your presentation, what you are really doing is declaring what you want to communicate with your audience.

A theme is a very important part of any graphical presentation in fact a theme can be looked at as a presentation overall design. In a theme, one is able to present preset colors, the graphic front, and all other important elements of design. In the presentation theme, In the presentation theme, there is use of colors on the background of the presentation, title, body text, accents and language styles and on text formats.

There are two different types of themes used in a presentation, the first type is on titles and headings, and the second type is in the body text. When using graphics it is always important to note that graphics present or communicate information in situations where there is no use of words.

The next point to consider is the audience and in this case, the presenter should consider their occupation, culture, education, and experience. The third point to consider is the passing of the message, which is important in determining the type of graphic. The fourth point for consideration is the size of the graphic.

In any work where presentation and audience are key factors then there must be some set standards. The graphic design standards we have today are because of many written and verbal exchanges that have taken place in the past. “Graphic standards are documented guidelines that explain the methodology behind the design” (Jacko & Sears, 2003).

The main purpose of graphic standards is to provide some form of guidelines in the graphic industry to the incoming and practicing members. These standards help to enhance efficiency and accuracy in the communication of a graphic.

For any graphic to meet its objective then it should be able to communicate the intended message to the audience and this can only be possible if it is of the right standard. These standards however are not constant and are subject of constant revisions. The revision of the standards bases on the fact that most scenes are different.

In a graphic design, school facilities and equipments are very important because they play a role in learning and practice by the students. A typical graphic school will have both the traditional and modern facilities and technology to encourage creativity on a wider scope.

One of the most common facilities found in such school is the graphic lab, which the students use for practical lessons. They are also useful in giving the students a chance to practice on how to do their presentation especially on matters relating to how to meet the expectations of the audience.

The other important facility is a studio, where design of a studio of a modern school is in a way that each student has an individual desk with an internet-connected computer. For a graduate school the studio gets natural light and it will have sufficient storage facilities for the students.

A Mac Lab is also another important facility that is available in a graphic school. This facility help to create digital images and perform other print-based duties such as printing, drawing, photograph manipulation, painting, type design and motion graphics. A modern Mac Lab should be equipped with Macintosh working station with connection to high-speed internet, high-resolution printers, scanners, DVD and CD burners, and digital video cameras.

A photo lab is also an important facility in a graphic school, where this facility falls under the category of traditional graphic facilities. The main equipments found in this lab will include dark rooms, film recorders, printing bays, a copy room, and a film-processing studio. In this lab, the students can process digital images into slides and develop negatives. The students can also practice the use and handling of various cameras.

A design school will not be complete without a media and print lab, which is a unique facility since it supports both the digital and traditional graphic process. The print lab is used in the production of multiples through etching, silk-screening, or letterpress and the lab will contain equipments such as tables, exposure units, paper cutters, and presses.

In a graphic classroom, space and storage facilities are very important requirements. For a graphic school to function effectively then it is important that the authorities ensure that the school has sufficient working space and storage facilities.

The storage facilities should take care of all storage needs of the students as well as cater for both the digital and the traditional graphics. For the digital graphics, the students will require DVDs, CDs, flash disks and computers with a good memory on the other hand the traditional graphics will require storage equipments such as shelves, boxes, tapes.

The graphic should also have working space that can accommodate the working needs of all the students and the space should be such that each student can have enough working space. As stated by Kowalski (2002) the school should have working facilities that ensure that each student can display his or her work well.

Graphic design has been one of the most under-paid and underestimated career in the today’s world. However, design is a very important field, which has great influences in our lives. Design will actually have a great influence on our intelligence, beauty perception and our emotion and can therefore influence everything that affects our lives.

With all this significance, people will always seem to assume it even if Graphic design is not an easy profession as people will tend to think and therefore any student wishing to follow this career path should be prepared to face all that it takes to be a graphic designer. However, this is not as difficult as a beginner may think that the students only need to learn how to put the ideas in their minds on paper.

Graphic students will however have unique characteristics, where a good design student will be the kind of students who aim for excellence at all times. Design is not an essay course, and therefore a student should be prepared to work hard. The student should also carry out personal and group assignments with ease. Secondly, the student should be able to carry out presentations. The student should therefore have a good knowledge on the audience.

Thirdly, a good student should have artistic values such as good vocal abilities, sense of humor, and creativity. This is important since design will be concerned with thinking about a product or work of art. Fourthly, a design student should be the kind who values reading and research, which is necessary since this field keeps on evolving. Finally, a good student should be self-driven and self motivated.

The community will form a good recourse for graphic designer. From the communities cultures a designer can get new ideas on graphics. The community also judges our work as designers through their criticism, comments, and advice designers can make improvements on their work. Designers also have their role to play in the community just like other professionals and their performance should effective.

Jacko, J., & Sears, A. (2003). The human-computer interaction handbook: fundamentals, evolving technologies, and emerging applications . New Jersey: Lawrence Erlbaum Associate, Inc.

Kowalski, T. (2002). Planning and managing school facilities . Westport: Greenwood Publishing Group.

Weverka, P. (2006) Office 2007 all-in-one desk reference for dummies . New Jersey: Wiley Publishing, Inc.

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IvyPanda. (2018, June 17). The Overview of Themes and Standards in Graphic Design. https://ivypanda.com/essays/graphics/

"The Overview of Themes and Standards in Graphic Design." IvyPanda , 17 June 2018, ivypanda.com/essays/graphics/.

IvyPanda . (2018) 'The Overview of Themes and Standards in Graphic Design'. 17 June.

IvyPanda . 2018. "The Overview of Themes and Standards in Graphic Design." June 17, 2018. https://ivypanda.com/essays/graphics/.

1. IvyPanda . "The Overview of Themes and Standards in Graphic Design." June 17, 2018. https://ivypanda.com/essays/graphics/.

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IvyPanda . "The Overview of Themes and Standards in Graphic Design." June 17, 2018. https://ivypanda.com/essays/graphics/.

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