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Hospital Business Plan

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Starting a hospital is a huge responsibility because taking care of millions of people in a year is difficult. If you are considering starting a hospital, then staffing, financial and business planning are necessary, for which a business plan is vital.

Need help writing a business plan for your hospital business? You’re at the right place. Our hospital business plan template will help you get started.

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How to Write A Hospital Business Plan?

Writing a hospital business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  • Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.

For instance, you may include emergency care, inpatient care, or maternity services as hospital services and mention experienced doctors and staff as your USP.

  • Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  • Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • General hospitals
  • Specialty hospitals
  • Teaching hospitals
  • Children’s hospitals
  • Outpatient clinics
  • Rehabilitation hospitals
  • Maternity hospitals
  • Describe the legal structure of your hospital, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.
  • Owners: List the names of your hospital founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
  • Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
  • Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  • Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your hospital from them. Point out how you have a competitive edge in the market.
  • Regulatory Environment: List regulations and licensing requirements that may affect your hospital, such as business licensing & accreditation, health & safety regulations, patient privacy & data protection, etc.

Here are a few tips for writing the market analysis section of your hospital business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to patients. To write this section should include the following:

  • Intensive care
  • Neonatal care
  • You can also mention the number of beds & specialized units
  • Medical specialties: The medical specializations and services your hospital will provide should be mentioned here. Cardiology, orthopedics, oncology, neurology, obstetrics & gynecology, pediatrics, and other specialties may fall under this category.
  • Additional Services: Mention if your hospital offers any additional facilities or services. You may include services like surgical services, maternal services, etc.

In short, this section of your hospital plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Marketing Strategies: Discuss your marketing strategies to market your facilities. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
  • Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with other insurance providers or other wellness businesses, offering referral programs, etc.
  • Testimonial and success stories: Share patient success stories and testimonials on your website, social media accounts, and other platforms. These stories can increase confidence in other people about the services and facilities of the hospital.

Overall, this section of your hospital business plan should focus on patient acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your hospital business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & Training: Mention your business’s staffing requirements, including the number of employees, nurses, or doctors needed. Include their qualifications, the training required, and the duties they will perform.
  • Operational Process: Outline the processes and procedures you will use to run your hospital business. Your operational processes may include patient registration, appointment scheduling, medical documentation, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your hospital business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO: Mention the founders and CEO of your hospital, and describe their roles and responsibilities in successfully running the business.
  • Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
  • Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your hospital, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
  • Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  • Balance Sheet: Create a projected balance sheet documenting your hospital business’s assets, liabilities, and equity.
  • Financing Needs: Calculate costs associated with starting a hospital, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your healthcare business plan should only include relevant and important information supporting your plan’s main content.

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This sample hospital business plan will provide an idea for writing a successful hospital plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our hospital business plan pdf .

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Frequently asked questions, why do you need a hospital business plan.

A business plan is an essential tool for anyone looking to start or run a successful hospital. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your hospital.

How to get funding for your hospital business?

There are several ways to get funding for your hospital, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your hospital?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your hospital business plan and outline your vision as you have in your mind.

What is the easiest way to write your hospital business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any hospital business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

business plan for starting a hospital pdf

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Hospital Business Plan Sample

Published Mar.14, 2017

Updated Apr.23, 2024

By: Jakub Babkins

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business plan hospital

Table of Content

Do you want to start a Hospital business plan?

Starting a business can be very hard and a big responsibility. And starting one that benefits humanity can be an even greater responsibility. However, if you follow the correct steps and stay persistent, it can be very rewarding. Establishing a business like a hospital needs to be very thoroughly planned. 

The best way to plan a business is to write a business plan for the hospital. Adding all the right details of your business will attract investors to the business plan and this will help you in setting up your business. If you want to learn how to write a hospital business plan, you should go through as many samples as possible. 

Plans like nursing home business plan can be a great resource in understanding crucial things about the hospital business. In this business plan, we will be providing all the details for starting a hospital called Mercy Ltd. You can follow this sample to develop a plan for your business.

Executive Summary

2.1 business summary.

Mercy Ltd will be a private healthcare setup, owned and started by Gillian Hail. It will provide state-of-the-art services to all its patients. Additionally, it will also run a free clinic and fund services for those who don’t have enough money to get treatment. 

2.2 About the Management

As a hospital business requires the utmost attention to detail to run well, a business plan is needed ahead of time. It is similar to a business plan for a wellness center in that regard. To make the management of Mercy Ltd smooth, a hospital business development plan was needed. Therefore, we prepared this sample. 

If you want to develop an executive summary hospital business plan for your business, you can consult a healthcare business plan template. Otherwise, to write the business plan, you can also hire experts and guide them along. 

2.3 Customers of Mercy Ltd

Considering that Mercy Ltd is a healthcare center, its customers will primarily be patients seeking treatment or help with funding for treatment. They will belong to all domains and lifestyles. The primary customers will include:

  • OPD Patients
  • Emergency Care Patients
  • Chronic Patients
  • Treatment Fund Patients

2.4 Business Target

The target of Mercy Ltd is to become a trustworthy healthcare center where people can come to get immediate treatment whenever they need it. It will also be a long-term target to expand the business. The financial targets we want to meet within the first three years are mentioned below in this hospital business plan pdf.

Hospital Business Plans - 3 Years Profit Forecast

Company Summary

3.1 hospital ownership.

The hospital will be owned and managed primarily by Gillian Hail. She completed her MD five years ago after which she served as a head neurosurgeon in a renowned hospital in Baltimore. She then assumed the position of a consultant to start her healthcare setup. 

3.2 Why the Hospital Business is Established

Gillian always wanted to make a difference and help people due to which she became a doctor. However, after working in a hospital for so many years, she realized that there was a greater need for a healthcare setup that could deal with patients faster. Therefore, she decided that she would open Mercy Ltd to provide quick care to patients and to gain funding for people whose insurance couldn’t cover them.  

3.3 How will Mercy be Established

Step1: Plan Everything

The first step before establishing any business, no matter what the domain or scope, is thorough planning. You will need to map everything required to start the business in a business plan for starting a hospital. Additionally, you will also need to develop a business plan for hospital expansion if you have any plans to extend the business in the future. The process won’t stop here because at some point, you will also be developing a business continuity plan hospital.

Step2: Get Funding

One of the main reasons to develop a startup hospital business plan is to get funds. As Mercy Ltd had the aim to help treat those who couldn’t afford usual hospital charges, Gillian paid special attention to this hospital business plan sample pdf to attract investors. 

Step3: Find a Location

To house the healthcare setup, Gillian chose a building in Baltimore. The lower two floors will be for the hospital whereas the top floor will be for management and for housing on-call doctors. 

Step4: Developing a Brand

It is essential to make your business as humane as possible so that your customers can relate to it. Therefore, Gillian not only focused on her business model to help people but also described it in a way that is understandable to its customers. 

Step5: Promote and Market

To get the word out about her unique business model, Gillian established a partnership with as many local and big hospitals as she could so they refer patients to Mercy Ltd for treatments.

Hospital Business Plans - Startup Cost

To write a business plan for a hospital, one needs to be clear about the type of business they want to establish. And this is true for every business plan, be it a reiki practice business plan or a private hospital business plan pdf. 

To develop a hospital business plan sample, you will need to know the services you want to provide to your customers as your services will form the basis of your setup. Here, we have provided a hospital business plan template that you can follow when writing about the services of your business. You can also look at any other hospital business plan example for reference. 

We will provide all the basic outpatient facilities including diagnosis, testing, and providing immediate treatment to patients. This will apply to patients with simple ailments like infection, common cold, fever or pain, etc. 

  • Emergency Services

Mercy Ltd will also provide emergency services to patients who have been involved in an accident and need immediate care for stabilization. We shall also provide ambulances to transport these patients to bigger hospitals for complete and thorough treatment and recovery. 

  • Regular Treatment and Therapy

For the patients who have chronic ailments or pain and who need regular care and treatment, we will offer therapy sessions and a complete care package that they can use utilize regularly.

One of our core services will be to provide treatment funding to deserving patients. The cases and situations of the patients will be thoroughly analyzed to ensure that there is no problem.

Marketing Analysis of Hospital Company

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excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

It can be very tricky to gain success as a new business. You need solid hospital strategic goals to ensure a clear direction in all the business operations. A good business owner needs to do a lot of research into hospital business development strategies before starting a business in this domain. 

A good business plan covers all details regarding the business such as hospital planning team and business model of the hospital. This information helps in showing the objectives of hospital planning to the investors. And all of this can only be achieved if you have a strong understanding of your target market. This includes your customers as well as your competitors. 

In this hospital marketing plan template, we have outlined all the marketing strategies that would be employed by Gillian to ensure the success of her business. You can follow this hospital business plan sample or a relevant plan like a massage therapy center business plan for more guidance. 

5.1 Market Trends

According to PolicyAdvice, the healthcare industry is one of the fastest-growing industries in the U.S. and the trend is expected to continue as the U.S. spends almost twice on healthcare when compared with other countries. Right now, the market share of the healthcare industry in the U.S. is at almost $10 billion and it is expected to rise. Therefore, healthcare is one of the best sectors to start a business.

5.2 Marketing Segmentation

The target customer groups of Mercy Ltd will be:

Hospital Business Plans - Marketing Segmentation

Business plan for investors

5.2.1 opd patients.

Our primary services are centered around situations where patients only need immediate care and have straightforward illnesses. Therefore, these patients with simple ailments will be the key customers of Mercy Ltd as they will utilize our services more often. 

5.2.2 Emergency Care Patients

Our second target customers will be the people who need immediate care after an accident such as a fall or a crash. Our main responsibility will be to stabilize these patients so that they can be safely transferred to hospitals for full care. 

5.2.3 Chronic Patients

We will also get business from people with chronic ailments who only need to go to hospitals for regular check-ups but find it hard to. We will provide them with in-house regular check-ups and treatment facilities so that they don’t have to spend too much time or energy on commute. 

5.2.4 Treatment Fund Patients

Lastly, one of our primary services is funding, we will also take up cases of patients who need money for treatment but due to some reasons are not able to. The funding for these patients will come from our investors as well as from 8% of our profits.

5.3 Business Target

  • To become the best immediate care hospital in Baltimore.
  • To expand our services across the US in the form of multiple small centers.
  • To earn a net profit margin of $15k/month by the end of our second year.
  • To be the first healthcare service that helps patients with funding.

5.4 Product Pricing

Our prices will be similar to that of our competitors. However, we will aim at boosting our efficiency through efficient load management.

Marketing Strategy

To become successful in a market as tough as healthcare, you will need to work on your hospital business strategy. This strategy will be reflected in your business plan for the hospital . You can also look at strategic plan example for hospital startup for reference. 

Understanding all aspects of planning in hospital will help you gain a better view of the market and get your business to succeed. So, whether it is a business plan for healthcare setup or a business plan for occupational therapy , you should look into the market for a stronger plan.

6.1 Competitive Analysis

  • We have excellent and unique services
  • Our customers can get basic healthcare in half the time as required by regular hospitals.
  • We provide treatment funding to people who cannot afford it.
  • Our customers can avail of our ambulance and emergency services through a quick phone call as well.

6.2 Sales Strategy

  • We will get the word out through partnerships with hospitals.
  • We will organize health awareness seminars to get us known.
  • We will use social media for a wider reach.
  • We will offer discounts to deserving people.

6.3 Sales Monthly

Hospital Business Plans - Sales Monthly

6.4 Sales Yearly

Hospital Business Plans - Sales Yearly

6.5 Sales Forecast

Hospital Business Plans - Unit Sales

Personnel plan

A good business plan for hospitals will reflect all the aspects of the setup thoroughly for better management. This even includes the workforce and employees that make it possible to run a setup. In this hospital business plan template, we will be looking at the employee and hiring structure of Mercy Ltd. 

7.1 Company Staff

  • 1 Co-Manager to help in overall operations
  • 8 Certified Doctors
  • 3 General Cleaners
  • 1 Technician to upkeep the machinery
  • 1 HR Executive
  • 2 Ambulance Drivers
  • 2 Receptionists

Financial Plan

The success of a business and its smooth running depends on your research and asset management techniques.  Before stepping into the business world, you need to explore various hospital business plans. You need to ensure that you have enough finances to support your operations and range of services. This is where hospital financial planning comes in. 

To ensure that everything is running with balance and you’re not going into a loss, you will need to keep proper track of your finances. One way to deal with the overwhelming load of financial management is to make a financial plan. This can act as a guide for you to follow as the business progresses. 

Here, we are detailing the financial plan for Mercy Inc. You can also look at similar plans such as a non-medical home care business plan to get a hint. 

8.1 Important Assumptions

Plan Month123
Current Interest Rate8.12%8.20%8.26%
Long-term Interest Rate8.40%8.44%8.47%
Tax Rate24.03%24.21%24.60%

8.2 Break-even Analysis

Hospital Business Plans - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Hospital Business Plans - Profit Monthly

8.3.2 Profit Yearly

Hospital Business Plans - Profit Yearly

8.3.3 Gross Margin Monthly

Hospital Business Plans - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Hospital Business Plans - Gross Margin Yearly

8.4 Projected Cash Flow

Hospital Business Plans - Project Cash Flow

a. How do you start a hospital business?

You can start a healthcare setup by reviewing the strategic management in hospitals. This will inform you if you can manage the plethora of responsibilities that come with every healthcare business. After that, you need to plan everything and execute the business operations in steps. For the planning stage, you can take help from the sample business plan provided above.

b. What is a hospital business plan?

A business plan for hospitals is a document that is developed before starting a venture. It is done to ensure that you take the right steps to make your business a success. It helps with planning, management, and problem resolution among other things. 

c. What are the 4 types of hospitals?

The basic 4 types of hospitals in the US according to JamaNetwork are:

  • Community Hospitals
  • Federal Govt Hospitals
  • Non-Federal Psychiatric care
  • Non-Federal Long-term care

The business plan hospital provided here was written for a private community hospital. 

d. How do I write a hospital proposal?

You can write a hospital proposal by going through the private hospital business plan provided above and following all the tips mentioned.

Download Hospital Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How To Write a Business Plan for Hospital in 9 Steps: Checklist

By alex ryzhkov, hospital bundle.


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Welcome to our blog post on how to write a business plan for a hospital! In today's rapidly growing healthcare industry, starting a hospital that focuses on providing quality, personalized medical services is a promising venture. According to recent statistics, the global healthcare market is projected to reach a value of $12.3 trillion by 2026, with a compound annual growth rate of 6.7%. This presents a great opportunity for entrepreneurs looking to make a difference in the lives of patients and contribute to the advancement of healthcare technology.

Before diving into the details of writing a business plan for your hospital, it's crucial to identify the market need and demand for this type of healthcare facility. Conducting a thorough market research will help you understand the current trends and assess the potential demand for specialized medical services. By analyzing competition and industry trends, you can gain insights into successful strategies and differentiate your hospital from others.

Developing a solid financial plan is essential for securing funding and partnerships. It involves outlining the hospital's projected revenue, expenses, and investment requirements. By preparing a comprehensive financial plan, you can demonstrate the viability and profitability of your venture to potential investors or lenders.

Defining the hospital's vision, mission, and values sets the foundation for its overall purpose. This helps in establishing a clear direction and guiding the decision-making process. Creating an organizational structure and identifying key roles ensures smooth operations and effective management of resources.

Formulating a comprehensive marketing strategy is crucial for attracting patients and building strong referral networks. It involves defining your target audience, identifying the best channels to reach them, and creating compelling messaging that highlights the unique benefits of your hospital.

Lastly, assessing the legal and regulatory requirements is vital to ensure compliance with healthcare laws and regulations. This includes obtaining the necessary licenses, permits, and certifications to operate your hospital.

By following these nine steps, you will be well-equipped to write a comprehensive business plan for your hospital. Stay tuned for our upcoming blog posts, where we will dive deeper into each step to provide you with practical insights and actionable tips.

Identify The Market Need And Demand

One of the first and most crucial steps in writing a business plan for a hospital is to identify the market need and demand for the services you intend to provide. Understanding the needs and preferences of potential patients is essential for developing a successful hospital that can effectively meet their healthcare requirements.

To gather this important information, conducting a thorough market research is key. This research should focus on the local healthcare landscape, demographics, and the specific services and medical treatments currently available in the area. By analyzing this data, you can identify any gaps or unmet needs in the market that your hospital can fulfill.

During the market research process, it is also important to evaluate the demographic trends and population dynamics in the area. Understanding factors such as age distribution, income levels, and prevalent medical conditions can help you tailor your services to the specific needs of the target population.

By thoroughly understanding the market need and demand for your hospital's services, you can develop a business plan that is aligned with the needs of the community you aim to serve. This will help ensure the success and sustainability of your hospital in the long run.

Hospital Financial Model Get Template

Conducting a Thorough Market Research

Conducting thorough market research is an essential step in developing a business plan for a hospital. This research will help you gain a clear understanding of the market need and demand, enabling you to make informed decisions about your hospital's offerings and target audience.

When conducting market research for a hospital, consider the following:

  • Identify your target market: Determine the specific demographic and geographic characteristics of the population you intend to serve. This will help you tailor your services and marketing efforts accordingly.
  • Analyze market trends: Stay updated with the latest trends in the healthcare industry. Identify emerging technologies, treatments, and practices that can distinguish your hospital from the competition.
  • Assess competition: Study your competitors' offerings, pricing strategies, and marketing tactics. This will allow you to identify gaps in the market and position your hospital uniquely.
  • Explore patient preferences: Understand what patients value when it comes to healthcare services. Conduct surveys or interviews to gather insights on their preferences, expectations, and experiences with existing healthcare providers.
  • Evaluate regulatory factors: Familiarize yourself with the legal and regulatory requirements applicable to hospitals in your region. This includes licensing, documentation, and compliance with healthcare regulations.

Tips for Conducting Market Research for a Hospital

  • Utilize online resources: Make use of online databases, industry reports, and market research tools to gather data on healthcare trends, market size, and consumer behavior.
  • Engage with industry experts: Seek guidance from healthcare professionals, consultants, and experts who have in-depth knowledge of the industry. Their insights can provide valuable guidance during the research process.
  • Consider qualitative and quantitative research: Combine qualitative methods like interviews and focus groups with quantitative techniques such as surveys and data analysis. This will provide a comprehensive understanding of your target market.
  • Continuously update your research: Regularly review and update your market research to stay on top of industry developments and changing market dynamics. This will help you adapt your business plan accordingly.

By conducting thorough market research, you will be equipped with the necessary information to develop a business plan that aligns with the needs and expectations of your target market. This research will serve as a foundation for making informed decisions and ultimately contributing to the success of your hospital.

Analyze Competition And Industry Trends

One crucial step in developing a successful business plan for a hospital is to thoroughly analyze the competition and industry trends. This analysis provides valuable insights into the current market and helps identify opportunities and potential challenges that the hospital may face. Below are some important points to consider during this analysis:

Identify competitors: Begin by identifying existing hospitals and medical facilities that may be direct competitors. Research their offerings, facility size, capacity, and reputation within the community. Understanding their strengths and weaknesses will help you position your hospital effectively.

Study industry trends: Stay up-to-date with the latest trends in the healthcare industry. Identify key innovations, advancements in medical technology, and emerging treatments or services that could impact the hospital's success. This will help you adapt and stand out in a rapidly evolving industry.

Analyze market demand: Evaluate the current and projected demand for healthcare services in the target area. Consider factors such as population growth, demographic trends, and the prevalence of specific medical conditions. Understanding market demand will help in planning the hospital's service offerings and staffing requirements.

Evaluate competitive advantages: Identify what sets your hospital apart from the competition. This could include specialized services, unique treatment approaches, advanced technology, or a focus on personalized patient care. Highlighting these competitive advantages in your business plan will attract potential patients and investors.

  • Use online resources, industry publications, and professional networks to gather information on competitors and industry trends.
  • Engage with healthcare professionals, potential patients, and community members to gain insights into their expectations and preferences.
  • Consider conducting surveys or focus groups to gather more specific feedback and opinions on the market and competition.
  • Regularly revisit and update the analysis of competition and industry trends to stay ahead of the curve and maintain a competitive edge.

Develop A Solid Financial Plan

A solid financial plan is crucial for the success of any business, including a hospital. It provides a roadmap for achieving financial stability and sustainability. Here are some important steps to take when developing a solid financial plan for a hospital:

  • Estimate costs and revenue: Start by estimating the costs involved in setting up and running the hospital. This includes expenses such as equipment, facility construction or lease, staff salaries, operational costs, and marketing expenses. Additionally, analyze the expected revenue sources, such as patient fees, insurance reimbursements, and potential partnerships or collaborations.
  • Financial projections: Utilize the market research and competition analysis to make informed financial projections. This will include forecasting the number of patients, expected reimbursement rates, and expected revenue growth over a specific period of time. Be sure to consider factors such as seasonality, demand fluctuations, and potential economic changes.
  • Budget allocation: Once you have estimated costs and revenue and made financial projections, prioritize how you will allocate your budget. Consider allocating resources for essential needs such as medical equipment, technology, employee training, marketing, and community outreach programs. Create a detailed budget plan that includes both recurrent and capital expenses.

Tips for developing a solid financial plan:

  • Consult with financial advisors or experts in the healthcare industry to ensure accuracy and validity of financial projections.
  • Consider different funding sources, such as private investors, loans, grants, or public funding programs specifically targeting healthcare projects.
  • Account for contingency funds to handle unexpected expenses or emergencies.
  • Regularly revisit and update your financial plan to reflect changing market conditions, trends, and regulatory requirements.

Developing a solid financial plan requires a thorough understanding of the healthcare industry, market dynamics, and financial management principles. It's essential to invest time and effort into this step to lay a strong foundation for the hospital's financial success.

Secure Funding and Partnerships

Once you have developed a solid financial plan, the next crucial step in starting a hospital is securing funding and building partnerships. This stage is vitally important as it determines the financial stability and sustainability of your hospital.

1. Identify potential funding sources: Start by exploring various funding options available to you. This may include approaching investors, applying for grants and loans, or seeking partnerships with other organizations. Assess the pros and cons of each option to determine the best fit for your hospital.

  • Prepare a comprehensive business plan and financial projections to convince potential investors or lenders of your hospital's viability.
  • Consider partnering with organizations that share a similar mission and vision to leverage their expertise, resources, and infrastructure.

2. Craft a compelling funding proposal: Develop a persuasive funding proposal that clearly outlines your hospital's mission, goals, financial needs, and potential benefits for investors or partners. Emphasize the unique value proposition and the impact your hospital can make in the healthcare industry.

3. Build strategic partnerships: Collaborate with other healthcare organizations, research institutions, or technology companies to access resources, expertise, and specialized services. Look for complementary strengths that align with your hospital's vision and objectives.

  • Network within the healthcare industry to build connections and explore potential partnership opportunities.
  • Consider joining professional associations or attending industry conferences to connect with potential partners.

4. Establish trust and credibility: Demonstrate your hospital's potential by showcasing the qualifications and expertise of your team, highlighting successful case studies, or sharing testimonials from satisfied patients or partners. Establishing credibility is crucial to attract investments and create fruitful partnerships.

5. Think beyond financial support: While securing funding is a primary concern, also consider the value that partners can bring beyond monetary contributions. Look for partners who can offer strategic guidance, business acumen, or access to a broader network of healthcare professionals and resources.

6. Seek legal and financial advice: Consult legal and financial experts to ensure that your funding and partnership agreements are robust and legally sound. They can assist in negotiating favorable terms and protecting your hospital's interests.

By carefully navigating the funding and partnership landscape, you can secure the necessary resources and allies to propel your hospital towards success. Remember, building strong partnerships is not just about financial support but also finding collaborative opportunities that align with your hospital's vision and values.

Define The Hospital's Vision, Mission, And Values

Defining the vision, mission, and values of your hospital is crucial for establishing its identity and guiding its direction. These elements serve as the foundation for your organization and shape its culture, goals, and strategies.

When crafting the vision statement , consider the long-term aspirations and purpose of your hospital. It should succinctly describe the desired future state and the impact you aim to make in the community. This statement should inspire and motivate both your staff and patients.

The mission statement clarifies the fundamental purpose and reason for the existence of your hospital. It outlines the primary services you will provide and the target population you aim to serve. This statement should be concise and clearly communicate the value you intend to deliver.

The values of your hospital outline the guiding principles and beliefs that underpin your organization's culture and conduct. These principles should align with the overall mission and vision. They provide a framework for decision-making, as well as help ensure consistency in providing patient care.

Tips for Defining Your Hospital's Vision, Mission, and Values:

  • Involve key stakeholders, including staff, patients, and community members, in the process to gain diverse perspectives and foster a sense of ownership.
  • Keep your statements concise and easily understandable to ensure clarity and coherence.
  • Ensure that your vision, mission, and values are in line with the market need identified and the unique value proposition of your hospital.
  • Regularly revisit and refine your vision, mission, and values to adapt to changes in the healthcare landscape and the evolving needs of your patients.

By clearly defining your hospital's vision, mission, and values, you establish a strong foundation that guides decision-making, fosters a sense of purpose among your staff, and communicates the unique value your hospital brings to the community.

Outline The Organizational Structure And Key Roles

In order to effectively run a hospital, it is crucial to clearly outline the organizational structure and identify the key roles within the healthcare facility. This will help ensure smooth operations, effective communication, and proper allocation of responsibilities. Here are some important steps to consider when outlining the organizational structure and key roles:

  • Identify the leadership positions: Start by identifying the key leadership positions that will oversee the hospital's operations. This typically includes roles such as Chief Executive Officer (CEO), Chief Medical Officer (CMO), and Chief Nursing Officer (CNO).
  • Define the departments: Next, outline the various departments within the hospital, such as administration, nursing, finance, human resources, and medical services. Each department should have a designated leader responsible for managing day-to-day operations and ensuring departmental goals are met.
  • Establish reporting lines: Clearly define the reporting lines within the organizational structure to ensure efficient communication and decision-making processes. Indicate who reports to whom, and establish a hierarchical structure that promotes accountability and clarity.
  • Identify key roles: Determine the key roles within each department and specify the responsibilities and qualifications for each position. This may include physicians, nurses, therapists, administrative staff, and other healthcare professionals required to deliver quality care.
  • Promote teamwork and collaboration: Emphasize the importance of teamwork and collaboration among different departments and roles within the hospital. Encourage regular meetings, cross-functional projects, and open communication channels to foster a culture of cooperation and interdisciplinary care.
  • Delegate authority: Delegate authority and empower individuals within their respective roles to make decisions and take ownership of their responsibilities. This encourages autonomy and accountability, and enables efficient problem-solving and decision-making processes.
  • Consider developing an organizational chart to visually represent the hierarchical structure and reporting lines within the hospital.
  • Regularly review and update the organizational structure to ensure it aligns with the evolving needs of the hospital and changing healthcare landscape.
  • Communicate the organizational structure and key roles to all employees to ensure clarity and understanding of their responsibilities and reporting lines.

By carefully outlining the organizational structure and key roles, a hospital can establish a strong foundation for effective management, collaboration, and seamless delivery of quality healthcare services.

Formulate A Comprehensive Marketing Strategy

A comprehensive marketing strategy is essential for successfully promoting and positioning your hospital in the healthcare industry. It involves identifying your target audience, creating effective messaging, choosing the right marketing channels, and continuously evaluating and adapting your strategies to ensure maximum reach and impact.

When formulating your marketing strategy, keep the following key aspects in mind:

Tips for Formulating A Comprehensive Marketing Strategy:

  • Identify your target audience: Determine the demographics and characteristics of the patients you want to attract. This enables you to tailor your marketing efforts towards their specific needs and preferences.
  • Create compelling messaging: Develop a clear and persuasive message that highlights the unique value proposition of your hospital. Emphasize the personalized care, cutting-edge technology, and evidence-based treatment you offer.
  • Choose the right marketing channels: Utilize a mix of traditional and digital marketing channels to reach your target audience effectively. Consider strategies such as search engine optimization (SEO), social media marketing, email campaigns, and referral programs.
  • Build strong relationships: Cultivate relationships with referring physicians, healthcare professionals, and community organizations. Establish partnerships to increase referrals and enhance your reputation within the healthcare community.
  • Monitor and evaluate: Regularly measure the effectiveness of your marketing efforts by tracking key performance indicators (KPIs). Analyze data, gather feedback, and adapt your strategies accordingly to ensure maximum impact and return on investment.

A comprehensive marketing strategy plays a vital role in attracting patients, establishing your hospital's brand, and maintaining a competitive edge in the healthcare industry. By understanding your target audience, crafting compelling messaging, choosing the right channels, and continuously evaluating your strategies, you can position your hospital as a trusted provider of high-quality and personalized medical services.

Assess Legal And Regulatory Requirements

Ensuring compliance with legal and regulatory requirements is crucial when setting up a hospital. This step involves researching, understanding, and meeting the various laws and regulations that govern the healthcare industry.

  • Obtain necessary licenses and permits: Familiarize yourself with the licensing requirements specific to hospitals in your jurisdiction. Determine the necessary permits and certifications required to operate legally.
  • Comply with healthcare regulations: Understand and comply with regulations related to patient privacy, data protection, health and safety standards, and medical waste management. Implement appropriate policies and protocols to ensure compliance.
  • Stay updated with healthcare laws: Keep abreast of any changes or updates in healthcare laws and regulations that may have an impact on your hospital. This includes staying informed about reimbursement policies, billing regulations, and insurance requirements.
  • Secure professional licenses and certifications: Ensure all healthcare professionals working at the hospital possess valid licenses and certifications. Perform necessary background checks and verification procedures to maintain quality and patient safety standards.
  • Implement proper documentation and record-keeping practices: Establish systems for accurate and organized documentation to comply with medical record-keeping requirements. Adhere to guidelines for the storage, retention, and disposal of medical records.
  • Seek legal counsel: Consult with healthcare attorneys or legal experts with experience in the healthcare industry to navigate the complex legal landscape.
  • Stay updated with changes: Regularly review and update your knowledge on relevant laws and regulations to ensure ongoing compliance.
  • Establish a compliance team: Assign responsibilities to a dedicated compliance team or officer to monitor and enforce adherence to legal and regulatory requirements.

In conclusion, developing a business plan for a hospital requires careful consideration and thorough research. By following the nine steps outlined in this checklist, you can ensure that your hospital is well-prepared to meet the market demand, provide high-quality care, and comply with legal and regulatory requirements. By focusing on personalized medical services, leveraging cutting-edge technology, and adopting a multidisciplinary approach to treatment, your hospital can strive towards providing the best possible outcomes for patients.

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Healthcare Business Plan Template

Written by Dave Lavinsky

Healthcare Business Plan

There are several types of Healthcare businesses, from family medicine practices to urgent care centers to home health care agencies. Regardless of the type of healthcare business you have, a business plan will keep you on track and help you grow your healthcare business in an organized way. In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk.

Download our Ultimate Business Plan Template here >

Below is the business plan outline you should use to create a business plan for your healthcare company. Also, here are links to several healthcare business plan templates:

  • Assisted Living Business Plan
  • Counseling Private Practice Business Plan Template
  • Dental Business Plan
  • Home Health Care Business Plan
  • Medical Practice Business Plan Template
  • Medical Spa Business Plan Template
  • Non Medical Home Care Business Plan Template
  • Nursing Home Business Plan Template
  • Pharmacy Business Plan
  • Urgent Care Business Plan

Finish Your Business Plan Today!

Healthcare business plan example outline, executive summary.

Although it serves as the introduction to your business plan, your executive summary should be written last. The first page helps financiers decide whether to read the full plan, so provide the most important information. Give a clear and concise description of your healthcare company. Provide a summary of your market analysis that proves the need for another healthcare business, and explain your company’s unique qualifications to meet that need.  

Company Analysis

Your company analysis explains your healthcare business as it exists right now. Describe the company’s founding, current stage of business, and legal structure. Highlight any past milestones, such as lining up clients or hiring healthcare providers with a proven track record. Elaborate on your unique qualifications, such as expertise in a currently underserved niche market.

Industry Analysis

The healthcare industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Do you specialize in pediatric healthcare? senior healthcare? emergency medicine? family medicine? Figure out where your healthcare company fits in, and then research the current trends and market projections that affect your niche. Create a detailed strategy for overcoming any obstacles that you uncover.  

Customer Analysis

Who will your healthcare company serve? Are they families? The elderly? What is important to them in a healthcare business? How do they select a healthcare provider? Narrow down their demographics as closely as you can, and then figure out what their unique needs are and how you can fulfill them.

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Competitive Analysis

Your direct competitors are those healthcare companies that fulfill the same needs for the same target market as yours. Your indirect competitors are healthcare businesses that target a different market, or other companies that fulfill a different need for your target market. Describe each of your direct competitors individually, and talk about the things that set your healthcare company apart. Categorize your indirect competitors as a group and talk about them as a whole.  

Marketing Plan

A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place. The Product section describes the healthcare you sell along with any other services you provide. Price will change according to the specifics of the property, but you can delineate your fees here. Promotion is your means of getting new business. Place is your physical office location, along with your web presence and the areas where you sell. Another category, Customer retention, refers to the ways you will build loyalty.

Operations Plan

Your operations plan explains your methods for meeting the goals you set forth. Everyday short-term processes include all of the daily tasks involved in servicing clients. Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of service.  

Management Team

The management team section highlights the backgrounds of the key members of your team. Focus on those aspects that prove your team’s ability to build and run a successful company. A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth.  

Financial Plan

Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write. Healthcare is a strong market, it usually not subject to economic turns. The financial plan requires you to detail your individual revenue streams by implementation timeline and relative importance, and disclose any sources of outside funding. You also need to summarize your past and future Income Statements, Cash Flow Statements, and Balance Sheets, based on key assumptions that must be both reasonable and verifiable based on an analysis of similar companies. You should also provide a solid exit strategy that shows your understanding of the market and your desire to capitalize on profitability.  

Your full financial projections should be attached in the appendix along with any other documents that support your claims, such as letters from key partners.

Healthcare Business Plan FAQs

What is the easiest way to complete my healthcare business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Healthcare Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of healthcare business you are operating and the status; for example, are you a startup, do you have a healthcare business that you would like to grow, or are you operating a chain of healthcare businesses?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how our professional business plan writers can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

Business Plan Template for Hospital

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Creating a business plan for a hospital is a critical step in ensuring its success. Whether you're a healthcare entrepreneur or a hospital administrator, having a well-structured and comprehensive plan is essential for securing funding, attracting investors, and effectively managing your facility.

ClickUp's Business Plan Template for Hospitals is designed to simplify this process and help you outline and organize all the key elements of your plan. From strategic goals and financial forecasts to operational structure and marketing plans, this template has got you covered. Plus, it includes strategies for providing top-notch patient care and ensuring the long-term success of your healthcare facility.

Don't let the complexities of starting and managing a hospital hold you back. Use ClickUp's Business Plan Template to stay organized, focused, and on track for success!

Business Plan Template for Hospital Benefits

When using the Business Plan Template for Hospital, you can enjoy a range of benefits that will set your healthcare facility up for success:

  • Streamline your strategic goals, financial forecasts, operational structure, and marketing plans into a comprehensive plan
  • Secure funding and attract investors with a professional and well-organized business plan
  • Ensure the successful establishment and management of your healthcare facility with a clear roadmap
  • Optimize patient care strategies and enhance the overall quality of healthcare services provided
  • Stay organized and focused on your goals throughout the entire process

Main Elements of Hospital Business Plan Template

ClickUp’s Business Plan Template for Hospitals is designed to help hospital administrators and healthcare entrepreneurs create a comprehensive and organized business plan to secure funding and effectively manage their healthcare facilities. This template includes:

  • Custom Statuses: Track the progress of different sections of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Add important details to your business plan with custom fields like Reference, Approved, and Section to ensure all necessary information is included and easily accessible.
  • Custom Views: Utilize 5 different views, including Topics, Status, Timeline, Business Plan, and Getting Started Guide, to structure and visualize your business plan according to your needs. Whether you prefer a topic-based view, a status-based view, or a timeline-based view, ClickUp has you covered.

With ClickUp's Business Plan Template for Hospitals, you can streamline the planning process and create a compelling business plan for your healthcare facility.

How To Use Business Plan Template for Hospital

If you're in the healthcare industry and looking to create a business plan for your hospital, ClickUp's Business Plan Template can help guide you through the process. Follow these six steps to effectively use the template:

1. Define your vision and mission

Begin by clearly defining the vision and mission of your hospital. What do you aim to achieve and how do you plan to do it? Outline your goals, values, and the unique aspects that set your hospital apart from others.

Use the Docs feature in ClickUp to draft and refine your hospital's vision and mission statements.

2. Conduct market research

Next, gather relevant data and conduct thorough market research. This step will help you understand the healthcare landscape in your area, identify your target market, and analyze your competitors. Look for gaps in service, potential growth opportunities, and challenges you may face.

Utilize the Table view in ClickUp to organize and analyze your market research data.

3. Develop a comprehensive financial plan

Creating a solid financial plan is crucial for the success of any business, including hospitals. Determine your operating costs, revenue streams, and projected financial statements. Consider factors such as staffing, equipment, insurance, and regulatory compliance.

Use custom fields in ClickUp to track and calculate financial data, ensuring accuracy and organization.

4. Outline your services and specialties

Detail the services your hospital will offer and any specialties or niche areas you plan to focus on. Consider the needs of your target market and how your hospital can meet those needs. Highlight any unique services or innovative approaches your hospital will provide.

Create tasks in ClickUp to outline and categorize your hospital's services and specialties.

5. Develop a marketing and outreach strategy

To attract patients and build relationships with healthcare providers, you'll need a comprehensive marketing and outreach strategy. Identify the most effective channels to reach your target audience, such as social media, community events, or partnerships with other healthcare organizations.

Use the Calendar view in ClickUp to plan and schedule marketing campaigns and outreach activities.

6. Implement a performance monitoring system

To ensure your hospital is meeting its goals and constantly improving, implement a performance monitoring system. Establish key performance indicators (KPIs) and regularly track and analyze data to measure the success of your hospital's operations and initiatives.

Utilize the Dashboards feature in ClickUp to create visual representations of your hospital's performance metrics and track progress over time.

By following these six steps and using ClickUp's Business Plan Template, you can create a comprehensive and strategic business plan for your hospital.

Get Started with ClickUp’s Business Plan Template for Hospital

Hospital administrators and healthcare entrepreneurs can use the Business Plan Template for Hospitals in ClickUp to effectively plan and execute their healthcare facility's goals and strategies.

To get started, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan for your hospital:

  • Use the Topics View to outline and organize different sections of your business plan, such as strategic goals, financial forecasts, operational structure, marketing plans, and patient care strategies
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will allow you to set deadlines and milestones for each section of your business plan
  • The Business Plan View provides a holistic overview of your entire plan, allowing you to easily navigate and review all sections
  • The Getting Started Guide View offers a step-by-step guide to help you understand and utilize the template effectively
  • Utilize the custom fields Reference, Approved, and Section to add additional information and categorize different aspects of your business plan
  • Collaborate with your team to gather input, ideas, and feedback on each section
  • Regularly review and update your business plan as needed to ensure it remains relevant and aligned with your hospital's goals and objectives.
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7 steps to writing a business plan for your healthcare business

Creating a strong business plan is the key to a successful private healthcare business.

When it comes to building your private healthcare business, writing a strong business plan and implementing it properly is perhaps the most effective strategy to propel your business to success. Whether you are just starting out, or are already an established healthcare practice, it is never too late to write your business plan and put it in place.

We’ve put together seven steps to help you write a healthcare business plan and then implement it. You can also find a sample private practice business plan PDF here to get you started!

Download our free Business Plan template here!

1. Identify your end goal

Perhaps the most important step of writing a business plan is identifying what it is you are trying to achieve. Identifying clear business goals will enable you to build a step-by-step plan to ultimately achieve these aims. 

Dr Gero Baiarda, Clinical Director at GPDQ, states the importance of knowing your practice’s aims in our ‘Launching a Private Practice’ ebook. He states that identifying your purpose, vision, and mission, will help keep you consistent and accountable to your goals. Knowing exactly what you are seeking to achieve in your business will mean that your business plan is tailored to achieving that goal at every step.

2. Get to know your business in numbers

To write a business plan that will enable you to reach your goals, you need to understand how your business is currently performing . Obtaining a complete and in-depth overview of the health of your business will help you to make concrete and achievable goals based on accurate data. 

Tracking data is also essential as you progress further with your business. You can’t make a successful business plan without knowing your business inside and out, and you won’t be able to understand how you are performing against your business plan without measuring data as you go.

Make sure you have access to business management tools that allow you to track the key data, such as revenue, patient numbers, cash flow, and other financial and patient demographics which will be useful for your growth goals.

Find out more about Semble’s business management tools here.

3. Break it into smaller steps

With a business goal in mind, the best way to create a business plan is to break it down into smaller, achievable steps. By doing this you will be able to map out a clear trajectory for your business over the next months or years and it will be easier to track your progress against your aims and expectations. 

Work backwards from the end goal to create smaller steps, each with a clear, quantifiable goal, such as reaching a revenue goal in a certain month or number of patients reached. If you work well with visuals, experiment with creating a visual diagram or board that you can keep close at hand to check and measure up against as you grow your healthcare business.

4. Identify key successes and failures

A business plan is about improving and growing your business, and to do this it is important to understand your strengths and weaknesses. Consider what has worked well for your business and what has not. 

For example, how is your staff management? Does your team work well together, understand their individual roles, and achieve tasks efficiently ? 

By identifying main strengths, you can work them into your plan to help you improve business performance. Identifying any weaknesses will enable you to know areas that need some attention and a greater input of time and resources to help you build an all-around stronger business. 

5. Get to know your target market

An understanding of your patient’s needs is essential to performing well in the market. Your patient population will depend to an extent on the healthcare services you are offering, but conducting key market research into the specific needs of your patients will help you to create a unique and tailored service that will perform better in the market.

Oliver Capel, Managing Director at Medico Digital, explains that market research and patient demographics such as age, gender, religion, income level, and more, can help you to cultivate a more targeted and effective marketing strategy because it provides insight into what sort of marketing materials will be best received by patients. For example, a young mother will respond differently to marketing than a 60-year old male retiree.

Explore how to use patient market research to improve your business performance in Chapter 2 of the ‘Launching a Private Practice’ ebook . 

6. Schedule regular time for business management

You can’t expect to see results in business growth if you don’t invest the time and energy into nurturing it. Whether that be investing in your own development with business management learning time, or setting aside a weekly hour for growth strategy and progress reviewing, it is essential that you carve out time to work on your business.

There are many online courses, books, and guides for basic business management which could help you learn invaluable skills for managing and growing your healthcare business.  Start by identifying areas where you have less knowledge and schedule in an hour a week for learning, planning, and strategy. 

Even as little as one hour a week will have a profound effect on your business skills and management, and the results will soon be evident!

7. Get your team on board

There is little point in setting goals if your team is unaware of what they are. Sharing business goals with your team and employees means that everyone can do their part to reach certain milestones and improve the business. It also helps to create a stronger network that you can rely on to carry out delegated tasks and ease the burden of both business management and the day-to-day running of your private healthcare practice.

Whether it be improving customer service with better bedside manner, or making changes to workflows to improve efficiency, making your team aware of the end goal will help them understand why change is needed and thus more likely to get on board.

Get started writing your business plan with this free private healthcare practice business plan PDF!

Katie Tincello

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How to Write a Business Plan for a Private Clinic: Complete Guide

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  • January 3, 2023

business plan for starting a hospital pdf

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your private clinic, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your private clinic.

Whether you want to open a primary care or a specialized clinic (e.g. plastic surgery, chiropractor or any other type of medical clinic), use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a private clinic?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or a private grant

How to write an executive summary for a private clinic?

Provide a precise and high-level summary of every section that you have included in the business plan of your construction business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

  • Business overview : describe your medical clinic, where it is located, and what type of inpatient or outpatient care you offer. Also, mention the services and treatments you specialize in and the average price per treatment
  • Market analysis : a comprehensive market analysis includes details about your market. Provide information about your target audience (children vs. elderly, health conditions, outpatient care trends and preferences, etc.), as well as the market size , growth and competitors . 
  • People : introduce your construction business’ management and employee structure. Provide a brief (no more than a couple of sentences each) of the knowledge and experience of the team. Also, mention how the company will be structured (management roles and reporting lines)
  • Financial plan: how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can include here a chart with your key financials (revenue, gross profit, net profit )
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

business plan for starting a hospital pdf

Medical Clinic Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Medical Clinic Business Overview

In this section, you should explain in simple terms the type of clinic you wish to open. Here are a few questions you may want to answer:

  • Where exactly is your medical clinic located? And why did you choose that location?
  • What type of medical clinic are you opening (franchise vs. independent)?
  • Are you opening a primary care or a specialized health clinic?
  • Which medical services will you provide? For whom (what is your target audience)?
  • What is the capacity of your private clinic? How many beds? How many doctors/specialists will there be?
  • What will be the legal structure of your company (partnership, corporation)?

a) Rationale

Before we jump into the business, it’s always good practice to give an overview of the rationale behind this project. In other words: why did you decide to open such clinic in your area today?

For example, if there are no plastic surgery clinics in the area despite strong market demand, you could come in to fill the existing market gap after conducting a proper market analysis. 

b) Business Concept

Now, it’s time to explain your business model. Firstly, business owners can choose between independent practices or franchising. 

But that’s not all. You must also decide on the specific type of clinic you want to open. And that’s only possible after answering the following questions; 

  • Will you specialize in primary care or specialty medicine?
  • Is this a franchise or an independent clinic?
  • Is this a solo, group or hospital-owned practice?

What are the different types of medical clinics? 

Here are a few business models commonly used by medical professionals:

  • Solo practice : you will be the main partner of the clinic and have full control. A major pitfall of a solo practice is the high startup costs for leasing the property, purchasing the medical equipment, managing administrative functions and marketing your business
  • Group practice : you partner with other physicians or practitioners instead. This business model comes with fewer responsibilities, with well-defined roles for every individual. Also, it provides easy access to capital, lowering the startup and operating costs along the way
  • Hospital-owned practice : a medical clinic within the hospital premises. Here, you work with a fixed schedule, getting limited freedom compared to a solo practice. But the upside is that you can capitalize on the hospital’s resources, making it easier to establish your practice and market it to your target audience. 

business plan for starting a hospital pdf

c) Treatments and Services

In addition to the business model of your clinic, let’s now take a look at the services and treatments you offer.

For example, a plastic surgery clinic with reconstructive procedures could offer the following treatments:

  • Head/face/eyes (Facelift, forehead lift, eyelid lift, ear pinning, hair replacement surgery, nasal surgery, nose reshaping, etc.)
  • Mouth and teeth (oral surgery)
  • Breasts (Breast augmentation, breast reconstruction, breast reduction, breast lift)
  • Abdomen (Liposuction, tummy tuck, etc.)
  • Hand and upper limb 
  • Skin (Chemical peel, vein removal, scar revision, tattoo removal, dermaplaning, laser skin resurfacing)

d) Pricing Strategy

Lenders and investors will want to see your pricing strategy . We recommend you create a summary table with the main services you offer as well as their prices.

You can start by determining the average cost of similar medical services in your area before making your pricing list. 

When creating your pricing structure, consider the necessary elements, like the local regulations and whether most consumers rely on insurance bodies to cover their medical expenses or fund them from their pockets.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry? 

business plan for starting a hospital pdf

3. Medical Clinic Market Overview

One of the most important steps when writing a medical clinic’s business plan is understanding the market you’re in. Try to address here the following questions:

  • Industry size & growth : how big is the industry in your area? What is its growth/decline rate, and what factors contribute to its growth/decline in the region?
  • Competition overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them? 
  • Customer analysis : who is your target market ? What type of inpatient and/or outpatient treatments do they need?

a) Medical Industry Size & Growth

The cosmetic surgery industry was worth $20.1 billion in 2022 (+2.3% CAGR from 2017-22).

In total, there were 22.4 million procedures in 2019: that’s an average price per procedure of around $900.

In terms of plastic surgeons, there were approximately 7,000 in the US in 2020 .

business plan for starting a hospital pdf

b) Competition Overview

In addition to an overview of the market size, you should also describe who are your competitors in the area where you plan to open your clinic.

Find useful information about your competitors’ biggest strengths and weaknesses , products and services , and marketing strategies.

For example, create a summary table that compares your competitors’ treatments, marketing strategies, pricing ranges, target audience, etc. 

c) Customer Analysis

Finally, take some time to understand your target audience. Here are a few elements you must look into:

  • What is the average spend per capita on medical procedures (for example plastic surgery)?
  • How often do people need such treatments?
  • The most sought-after treatments
  • What’s the average price of a treatment / service?

business plan for starting a hospital pdf

4. Sales & Marketing

The next section of your medical clinic’s business plan should outline your customer acquisition strategy. Start by answering the following questions:

  • What are the different marketing strategies you will use? 
  • What are your unique selling points (USPs)?
  • How will you track the success of your marketing strategy ? 
  • What is your customer acquisition cost (CAC)? 
  • What is your marketing budget? 
  • Will you consider any offers or promotions to attract new clients? 

What marketing channels do private clinics use? 

A few marketing channels used by clinics include; 

  • Content marketing on social media and blogs
  • Email, SMS marketing
  • Online local listing (Google Business)
  • Word-of-mouth advertisement, recommendations
  • PPC ads, Facebook ads, etc. 

business plan for starting a hospital pdf

5. Management & People

You must address two things here:

  • The management team and their experience / track record
  • The organizational structure : different team members and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your private clinic.

For the partners of the clinic, describe their duties, responsibilities, and roles. Also, highlight their previous experience and track record.

For the receptionists, personal assistants, office managers, medical assistants, etc. no need to go into a lot of detail, especially as it’s likely you won’t have hired them yet before you get the funding you need, which is the objective of this business plan.

Organization Structure

Even if you haven’t already hired anyone yet, you must provide a chart of the organizational structure defining the hierarchy of reporting.

business plan for starting a hospital pdf

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a private clinic.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your private clinic is an attractive investment.

There should be 2 sections to your financial plan section:

  • The startup costs of your private clinic
  • The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a private clinic, startup costs are all the expenses you incur before you open your clinic.

These expenses typically are: the lease for the space, the renovation costs, the equipment and furniture.

Logically, the startup costs vary depending on the size of your clinic, the treatments you will offer (and therefore the equipment you need), the quality of the equipment and furniture, whether you buy the real estate or rent a commercial space, etc.

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your private clinic. Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 15%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of patients you can receive in a day or week;
  • The number of procedures you can perform ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing (prices of treatments and services) and your sales volume (number of customers). Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

business plan for starting a hospital pdf

7. Use of Funds

This is the last section of the business plan of your private clinic. Now that we have explained what your private clinic’s business model and services are, your marketing strategy, etc., this section must now answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any private clinic business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit for the space, the renovation and equipment?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Financial modeling spreadsheets and templates in Excel & Google Sheets

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Ultimate Guide: How To Start A Hospital

Ultimate Guide: How To Start A Hospital

Opening a hospital is a monumental task, yet incredibly rewarding, considering that healthcare establishments impact millions of lives. Some of the world’s most influential medical centers started as small initiatives by passionate individuals or groups. Ever wondered how they navigated the intricate maze of regulations, finances, and construction to create life-saving institutions?

The journey to establish a hospital begins with comprehensive planning and a clear vision. Historically, hospitals have evolved from simple shelters for the sick to advanced medical facilities offering a myriad of services. Today, it’s not just about treating patients, but also integrating cutting-edge technology and adhering to stringent healthcare standards and practices.

  • Conduct a demographic analysis to understand community needs and required services.
  • Create a comprehensive business plan outlining mission, vision, financials, and operations.
  • Secure funding through loans, investors, and grants.
  • Adhere to zoning laws and obtain necessary healthcare operational licenses.
  • Assemble a skilled medical and administrative team with ongoing training programs.
  • Develop a strong brand and engage in effective marketing and public relations.

Identifying the Need and Scope of Your Hospital

Understanding the location demographic.

Starting a hospital requires a deep understanding of the community you aim to serve. Conduct a demographic analysis to know the age, income levels, and health conditions prevalent in the area. This information will guide you in deciding the specializations and services your hospital should offer.

Look at existing healthcare facilities and identify gaps in services. Is there a shortage of pediatric care or mental health services? Knowing these gaps will help you tailor your hospital’s services effectively.

Engaging with local community leaders and stakeholders can provide further insights. Their input can be valuable in shaping the hospital’s focus. Building relationships early can also foster community support.

Determining the Types of Services to Render

Once you understand the community’s needs, outline the specific services your hospital will offer. This could range from emergency care to specialized surgeries. Prioritize services that address the most pressing health issues in the area.

Consider the level of technology and expertise required for each service. Are there enough trained professionals around? Assessing this ensures that your hospital can provide high-quality care from the start.

It’s also essential to foresee future healthcare trends. Incorporating emerging technologies and treatments can make your hospital a leader in health innovation.

Retaining a Healthcare Consultant

Navigating the complexities of starting a hospital can be overwhelming. Hiring a healthcare consultant can provide expert guidance and mitigate risks. They bring industry knowledge, helping you plan efficiently.

Consultants assist in both the financial and operational aspects. From budgeting to compliance with healthcare regulations, their expertise is invaluable. Working with a consultant ensures you avoid costly mistakes.

Furthermore, they can help in the decision-making process regarding the hospital’s scope. This ensures your hospital’s services align with community needs and regulatory standards.

Funding and Financing Your Hospital

Securing funds for a hospital is one of the most critical steps in the planning process. Without adequate financing, even the best plans remain on paper. Here’s how to approach this essential task.

Evaluating Startup Costs

Understanding your startup costs is the first step. These include land acquisition, construction, equipment, and initial staffing expenses. A detailed budget helps identify the exact amount needed.

A breakdown of costs ensures transparency and helps in securing loans. Potential investors want to see a clear, well-structured financial plan. This breakdown also aids in effective allocation of resources.

Consider unexpected expenses. It’s crucial to have a contingency fund to cover any surprises during the setup phase. This can prevent budget overruns.

Raising Funds

There are several ways to raise funds. You can seek donations from philanthropists or healthcare foundations. Many hospitals also utilize crowdfunding platforms for additional support.

Hosting fundraising events can also be beneficial. Charity galas, auctions, and community drives can bring in significant amounts. Engaging the local community through these events builds goodwill and support.

Applying for grants is another effective strategy. Numerous organizations provide grants specifically for healthcare projects. Make sure to thoroughly research and apply to relevant grant opportunities.

Securing Loans and Seeking Investors

Traditional bank loans are a common source of funding for hospitals. Be prepared with a solid business plan when approaching banks. Presenting a clear repayment plan increases your chances of approval.

Venture capital is another option. Investors look for high-growth potential in their investments. Highlighting the community’s need and your hospital’s unique value proposition can attract investors.

Partnerships with established healthcare providers can also be beneficial. These organizations may offer financial backing in exchange for a stake in the hospital. This can provide both funds and expertise.

Comprehensive Business Plan Writing

Writing a business plan is a crucial step in starting a hospital. This document outlines your hospital’s mission, vision, and operational strategy . Investors and stakeholders will look to it when deciding to support your project.

First, outline your mission and vision statements. These should clearly communicate what your hospital aims to achieve. They serve as the foundation for all your planning and operations.

A financial plan is a core component of the business plan. Include detailed projections of expenses, revenues, and break-even analyses. This helps in impressing potential investors and securing funding.

Describe your operational structure in detail. This includes staffing, management roles, and daily operations . Providing a clear structure ensures that all stakeholders understand how the hospital will be run.

Regulatory Requirements and Licensing

Ensuring your hospital meets regulatory requirements is essential. This involves adhering to local, state, and federal laws . It not only protects your patients but also secures your hospital’s legitimacy.

First, you need to understand zoning laws. Zoning regulations determine where you can establish your hospital. Check with local authorities to ensure your chosen location complies with these rules.

Next, securing healthcare operational licenses is crucial. These licenses validate that your hospital can provide medical services. State health departments typically outline the specific licensing requirements.

Compliance with health and safety standards is non-negotiable. This ensures that your hospital environment is safe for patients and staff . Regular inspections and adherence to protocols play a significant role here.

Documenting policies and procedures is also vital. These documents guide day-to-day operations and help maintain high standards. Make sure all staff members are well-versed in these policies.

Finally, keep updated with changes in healthcare laws. Regulatory landscapes can change, and staying informed is crucial. This proactive approach helps you stay compliant and avoid legal issues.

Building Your Hospital Team

Assembling the right team is critical to your hospital’s success. Your team should include a mix of medical professionals, administrative staff, and support personnel. Each role is vital to providing comprehensive care and efficient operations.

Start by hiring key medical staff. Physicians, nurses, and specialists form the backbone of your hospital. Their expertise and experience are essential for high-quality patient care.

Administrative staff ensures smooth hospital operations. Roles such as hospital administrators, finance managers, and HR personnel are crucial. They handle the day-to-day activities that keep the hospital running efficiently.

Support personnel are also important. This includes maintenance staff, janitors, and medical assistants. Supporting roles ensure a clean and safe environment for both patients and staff.

Training and development are key to a successful hospital team. Regular training sessions can enhance skills and keep staff updated on new medical practices. This continuous learning approach is crucial for maintaining high standards.

Consider establishing a board of directors. A strong board offers guidance and oversight, ensuring the hospital stays true to its mission. Their diverse expertise can be invaluable in strategic decision-making.

Marketing and Public Relations

Effective marketing and public relations are crucial for a hospital’s visibility and reputation. A well-thought-out strategy can attract patients, staff, and investors. Building a strong brand is key to long-term success.

Developing a hospital brand starts with a clear message. Your brand should reflect your hospital’s mission, values, and services. Consistency in branding builds trust over time.

Create a robust digital presence. Use social media, a professional website, and online advertising to reach a broader audience. Engaging content such as health tips, patient testimonials, and updates can attract and retain followers.

Engage with local communities through outreach programs. Conduct health camps, free check-ups, and awareness campaigns. Community engagement enhances your hospital’s reputation and fosters trust.

Public relations efforts should focus on building relationships with media outlets. Positive media coverage can boost your hospital’s image. Issue press releases for major milestones and achievements.

Monitor and manage your hospital’s online reviews. Responding to feedback shows that you value patient opinions. Good reviews boost your hospital’s credibility and attract new patients.

Frequently Asked Questions

The journey to start a hospital can be daunting but highly rewarding. Here are some frequently asked questions to help guide you through the process.

1. How long does it take to build a hospital?

The timeline for building a hospital can vary greatly depending on multiple factors. On average, it takes about three to five years from planning to opening day. This includes stages like site selection, obtaining necessary permits, construction, and staffing.

Complex healthcare regulations and zoning laws often contribute to delays. Therefore, thorough planning and project management are essential to stay on schedule and avoid unnecessary setbacks.

2. What are the initial costs involved in starting a hospital?

The initial costs of starting a hospital can be substantial. They include land purchase or lease, construction expenses, medical equipment procurement, and staffing costs. These expenses can easily run into millions of dollars.

An accurate financial plan is crucial for seeking investment or securing loans. It’s also helpful in identifying areas where cost-saving measures could be implemented without compromising quality.

3. How do I ensure my hospital is compliant with local regulations?

Compliance with local regulations involves understanding healthcare standards set by government agencies. Engaging a healthcare consultant can simplify this process by providing expert advice on specific requirements.

This typically includes acquiring necessary licenses, adhering to safety procedures, and maintaining hygiene standards. Regular inspections ensure ongoing compliance and help mitigate risks associated with non-compliance.

4. What key qualities should I look for when hiring medical staff?

The medical staff forms the backbone of your hospital’s operations. Key qualities include relevant experience, strong communication skills, and the ability to work well under pressure.

A rigorous vetting process ensures you’re hiring capable professionals who meet healthcare standards. Additionally, continuous training programs help keep their skills updated and enhance patient care quality.

5. How important is community engagement for a new hospital?

Engaging with the local community is crucial for building trust and credibility. Community outreach programs like health camps or awareness drives can create good relationships and establish your institution as a trusted entity.

This not only helps in attracting patients but also garners support from local leaders and organizations. Positive word-of-mouth will play a significant role in your hospital’s long-term success.

Starting a hospital is a complex yet rewarding endeavor that requires meticulous planning and substantial investment. Each step, from understanding community needs to securing funding and staffing, is crucial. A well-thought-out strategy ensures success and sustainability.

You’re not just building a facility; you’re creating a cornerstone of community health. With dedication and the right resources, your hospital can bring significant positive change. The result is a lasting impact on countless lives.

business plan for starting a hospital pdf

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business plan for starting a hospital pdf

Hospital Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Hospital and Clinic

Are you about starting a hospital/healthcare center? If YES, here is a complete sample hospital business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a hospital . We also took it further by analyzing and drafting a sample healthcare service marketing plan template backed up by actionable guerrilla marketing ideas for hospitals. So let’s proceed to the business planning section.

It might no longer be new to you that health is indeed wealth. We all have come to know that aphorism without no hassle.

It is therefore in place to say that when one has a sound health, one can be of optimum relevance to the society. This is one of the reason those who are in the medical line are solving this problem through diverse healthcare businesses. One healthcare business that is focus here is the hospital business.

Starting a hospital is one of those businesses that require you to first look at the existing laws in the country or the State you reside, before going all out to start the business. This is so because there is hardly any country that does not pay serious attention on their health sector.

The health industry is usually highly regulated so as to guide against the infiltration of quacks or substandard hospital or health facilities.

If you have interest in starting your own hospital business, then you would need to pay a visit to the health and medical regulatory body in your country ( the department / ministry of health and medical services ) to get all the needed information that is required before you can legally start your own hospital business in your city.

Also the business plan is something that you have got to tackle with before launching out in business. Very vital information such as the vision, mission, marketing plans, legal documents, as well as many other things will be looked in a business plan. Here is a sample hospital business plan that is capable of leading you all the way;

A Sample Hospital Business Plan Template

1. industry overview.

No doubt, the healthcare cum medical industry of which hospital business is a subset of, is perhaps one of the fastest growing and largest industries in the world; this is so because the wealth of any nation depends on the health of the nation.

Obviously there is hardly any country where the healthcare industry is not handled with all seriousness. As a matter of fact, the healthcare industry is known to gulp well over 10 percent of gross domestic product (GDP) of most developed countries.

Basically, a healthcare provider is a health professional such as nurse or doctor et al or an establishment such as a hospital or a medical clinic or a healthcare center / facility that provides preventive, curative, promotional, rehabilitative or palliative healthcare / medical services in a systematic way to individuals, families or communities.

The hospital industry comprises of operators who are licensed as general medical and surgical hospitals that provide surgical and nonsurgical diagnostic and medical treatment to inpatients with medical conditions. In general, hospitals maintain inpatient beds and usually provide other services such as outpatient services, operating room services and pharmacy services.

There is indeed a very large market for hospital (healthcare service) providers in the united states and of course in most parts of the world.

For instance, the World Health Organization (W.H.O) estimated that there are about 9.2 million physicians, 19.4 million nurses and midwives, 1.9 million dentists and other dentistry personnel, 2.6 million pharmacists and other pharmaceutical personnel, and over 1.3 million community health workers worldwide. This goes to show that the healthcare industry is indeed one of the largest segments of the workforce of any nation.

It is on record that in 2011, healthcare costs paid to hospitals, physicians, nursing homes , diagnostic laboratories, pharmacies, medical device manufacturers and other players in the healthcare system business value chain consumed an estimated value of 17.9 percent of the Gross Domestic Product (GDP) of the United States; this is indeed the largest of any country in the world.

As a matter of fact, experts projected that the healthcare share of the GDP of the United States will continue to grow, reaching 19.6 percent of GDP by 2016. The Healthcare cum Hospital industry is indeed a very massive industry in the U.S.

Statistics has it that The Hospital industry in the United States of America, is worth $986bn, with an estimated growth rate of 3.4 percent.

There are about 3,184 registered and licensed hospital businesses in the United States and they are responsible for employing about 5,513,669 people that comprises of doctors, nurses, pharmacists, dentist, opticians, surgeons and other health and non – health workers.

It is important to state that there is no hospital with a lion share of the available market in the United States. If you are considering starting your own hospital in the United States, then you should try and work around the industry barriers.

The truth is that, the barriers to entry in the Hospitals industry are high and this is due to the significant regulatory requirements and the experience and strength of incumbents. For example, medical licensure creates a barrier to entry in the healthcare sector.

As a matter of fact, it is absolutely compulsory for any investor who is looking towards starting a hospital to meet extensive federal, state and local laws and regulations. These regulations relate to the adequacy of medical care, equipment, personnel, operating policies and procedures.

Regulations also involve maintaining adequate records, preventing fires, setting rates and complying with building codes and environmental protection laws. These regulations make it difficult and costly for aspiring entrepreneurs to enter the industry.

Over and above, if you are determine and you are ready to go all the way, you will surely succeed in establishing your hospital in the United States of America and you will be glad you did because it is indeed a profitable line of business.

2. Executive Summary

Joan & Phil® Hospital, LLC is a standard, licensed and certified hospital service provider that will be located in the heart of Miami Beach, Florida – United States of America. We have been able to acquire a standard facility that is highly suitable for the kind of hospital business we want to operate.

Joan & Phil® Hospital, LLC is in the hospital industry to provide healthcare services such as Inpatient care, Outpatient care, Anatomical pathology services, Diagnostic X-ray services, Clinical laboratory services, Operating room services and other medical services. We are well trained and equipped to service the market segments that require healthcare services.

We are in the hospital business to deliver excellent healthcare services to all those who will patronize our services. We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in Florida and The United States of America. Our employees are well trained and qualified to handle the wide range of healthcare services.

Joan & Phil® Hospital, LLC will operate a 24 hours 7 days a week healthcare service; our hospital will be opened round the clock to attend to clients (patients). We have a standard medical call center that is manned by trained health workers.

Our work force is going to be well trained to operate within the framework of our organization’s corporate culture and also to meet the needs of all our customers. Joan & Phil® Hospital, LLC will ensure that all our patients cum customers are given first class treatment whenever they visit our hospital.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows. Joan & Phil® Hospital, LLC is a family business that is owned and managed by Dr. Marvin Clarkson and his wife Joan Clarkson (Nurse). Dr. Phil Clarkson is going to be the Medical Director (Chief Executive Officer) of the hospital;

He is a qualified and well trained Medical Doctor with well over 15 years of experience working as a medical doctor and medical researcher with the United States’ government. He will be ably supported by his wife Joan Clarkson who has grown in her career to become one of the most respected senior nurses in Miami, Florida.

3. Our Products and Services

Joan & Phil® Hospital, LLC is in the business of ensuring that our patient / clients are well treated and taken care of and our services will be carried out by highly trained professional doctors, dentist, surgeons, opticians, nurses, nurse’s aides, mental health counselors, chiropractors, medication management counselors, physical therapists and other health and non – health workers, who know what it takes to give our highly esteemed customers (patients) value for their money.

These are the healthcare services that Joan & Phil® Hospital, LLC will be offering;

  • Inpatient care
  • Outpatient care
  • Anatomical pathology services
  • Diagnostic X-ray services
  • Clinical laboratory services
  • Operating room services
  • Occupational, Physical, and Speech Therapy
  • Personal Injury Case Management

4. Our Mission and Vision Statement

  • Our vision is to become the number one choice when it comes to healthcare service delivery in the whole of Florida and also to be amongst the top 20 ( hospital ) healthcare service provider in the United States of America within the next 10 years.
  • Joan & Phil® Hospital, LLC is in business is to establish a first class hospital that will take care of both highly placed clients and lowly placed clients as long as they can afford our services.
  • We want to become one of the leaders in the hospital cum healthcare services industry in Florida, and in The United States of America.

Our Business Structure

Joan & Phil® Hospital, LLC is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals (doctors, dentist, surgeons, opticians, nurses, nurse’s aides, chiropractors, medication management counselors, physical therapists and other health and non – health workers) to man various job positions in our organization.

We are quite aware of the rules and regulations governing the hospital cum healthcare industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise to build our hospital brand to be well accepted in Florida and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at Joan & Phil® Hospital, LLC;

  • Chief Medical Director / Chief Executive Officer
  • Doctor / Surgeon / Dentist

Nurses / Nurse’s Aides

  • Information Technologist (Contract)
  • Admin and Human Resources Manager
  • Sales and Marketing Executive
  • Accountant / Cashier
  • Customer Care Executive

5. Job Roles and Responsibilities

Chief Medical Director / Chief Executive Officer:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Attend to high profile clients and severe medical cases
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for providing professional medical services to our patients
  • Responsible for offering occupational, physical, and speech therapy
  • Responsible for handling medical emergencies.


  • Responsible for managing the daily activities in the company (dispensary store)
  • providing advice about health issues, symptoms and medications in response to customer enquiries
  • Responsible for recruiting, training and managing staff
  • Responsible for processing prescriptions and dispensing medication
  • Responsible for ordering, selling and controlling medicines and other stock
  • Responsible for meeting medical representatives
  • Responsible for managing the organizations’ budgets
  • Responsible for keeping statistical and financial records
  • Responsible for preparing publicity materials and displays
  • Handle marketing services
  • Interfaces with third – party providers (vendors)
  • Handle any other duty as assigned by the Medical Director.
  • Responsible for managing our patients
  • Handles personal injury case management
  • Responsible for offering medication management services
  • Assist the doctors in treating patients

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets

Information Technologist

  • Manage the organization website
  • Handles e-commerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manage the organization’s CRM software application
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Joan & Phil® Hospital, LLC
  • Serves as internal auditor for Joan & Phil® Hospital, LLC.

Client Service Executive

  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Responsible for cleaning the hospital facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the hospital facility
  • Handle any other duty as assigned by the admin and HR manager.

6. SWOT Analysis

Joan & Phil® Hospital, LLC is set to become one of the leading hospital cum healthcare service providers in Florida which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our hospital to be the number one choice of all residence of Miami and other cities in Florida.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Medical Director (owner) has a robust experience in health management services, public health and medical research, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the hospital / healthcare industry.

This is the summary of the SWOT analysis that was conducted for Joan & Phil® Hospital, LLC;

Our strength lies in the fact that we have a team of well qualified professionals manning various job positions in our hospital. As a matter of fact, they are some of the best hands in the whole of Miami Florida.

Our location, the Business model we will be operating on, opening 24 hours daily and 7 days in a week, multiple payment options, well equipped medical call center and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business and also the finance needed for the acquiring some of the latest medical and surgical equipment et al.

  • Opportunities:

The opportunities that are available to hospitals cum healthcare services providers are unlimited considering the fact that hospital is not only meant for those who are sick and need treatment; people who are not sick may be required to conduct routine medical checkups from time to time and we are going to position our hospital to make the best out of the opportunities that will be available to us in Florida.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies (healthcare reform). It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new and bigger / well established hospital or healthcare brand in same location where our hospital is located.


  • Market Trends

The hospital cum healthcare industry is indeed a thriving and dynamic industry; with the aid of technology, it is becoming easier to treat, manage and cure some ailments that before now are not easy to handle. No doubt there are many ways of providing healthcare services in this changing era since the place of delivery may be in the patient home, the community, the workplace, or in health facilities.

The hospital industry has recently begun consolidating, largely due to the pressures of healthcare reform. The truth is that, the demand for hospital cum healthcare services has steadily grown over the last five years, as healthcare reform legislation broadened insurance coverage and the plummeting unemployment rate increased disposable income.

As an investor in the hospital cum healthcare industry, in order to maintain an advantaged position in this competitive industry, you should source for the most skilled and specialized healthcare professionals. One thing about this industry is that labor costs is on the high side. However, hospitals have also faced nurse and physician shortages and have struggled to recruit qualified personnel.

Industry profitability has generally risen over the past five years due to increases in service prices. No doubt the home healthcare industry will continue to grow and become more profitable because the aging baby-boomer generation in Unites States is expected to drive increasing demand for healthcare services.

8. Our Target Market

Joan & Phil® Hospital, LLC is in business to service a wide range of customers in Miami Beach, Florida – United States of America and other cities such as Green – acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.

We will ensure that we target but self – pay customers (who do not have health insurance cover), and those who have health insurance cover. Generally, every living person, whether old or young will at one point or the order need to visit the hospital.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the hospital cum healthcare industry in the United States. Our staff is well – trained to effectively service our customers and give them value for their monies.

Our customers can be categorized into the following;

  • The whole residents within the area where our hospital is located
  • Expectant Mothers
  • Injured Sports Men and Women
  • Corporate organizations such as banks, insurance companies, manufacturing companies, oil and gas companies et al
  • Health Management Organizations (HMOs)

Our Competitive Advantage

Aside from the competitions that exist amongst various hospitals, they also compete against other healthcare services providers such as home healthcare services providers, health centers and community clinics et al.

To be highly competitive in the hospital cum healthcare industry means that you should be able to deliver consistent quality patient service and should be able to meet the expectations of your patients at all time; they should experience improvement in their health when they patronize your hospital.

Joan & Phil® Hospital, LLC is coming into the market well prepared to favorably compete in the industry. Our hospital facility is well positioned ( centrally positioned ) and visible, we have enough parking space with good security. Our staff is well groomed in all aspect of healthcare service delivery and all our employees are trained to provide customized customer service to all our clients (patients).

Our services will be carried out by highly trained professionals ( doctors, dentist, surgeons, opticians, nurses, nurse’s aides, chiropractors, medication management counselors, physical therapists and other health and non – health workers ) who know what it takes to give our highly esteemed customers value for their money.

We are going to be one of the few hospitals cum healthcare service providers in the whole of Florida that will run a standard medical call center for 24 hours a day and 7 days a week. We have enough trained health workers that are ready to run a shift system.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups hospitals cum healthcare service providers in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Joan & Phil® Hospital LLC will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for Joan & Phil® Hospital, LLC;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. We have been able to critically examine the healthcare market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Miami – Florida. Below is the sales projection for Joan & Phil® Hospital, LLC it is based on the location of our hospital and of course the wide range of our services and target market;

  • First Year-: $100,000 ( From Self – Pay Clients / Patients ): $250,000 ( From Health Insurance Companies )
  • Second Year-: $250,000 ( From Self – Pay Clients / Patients ): $500,000 ( From Health Insurance Companies )
  • Third Year-: $500,000 ( From Self – Pay Clients / Patients ): $1,500,000 ( From Health Insurance Companies )

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

The marketing and sales strategy of Joan & Phil® Hospital, LLC will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all – round healthcare services at affordable prices compare to what is obtainable in Florida.

All our employees will be well trained and equipped to provide excellent and knowledgeable healthcare services and customer service.

We know that if we are consistent with offering high quality healthcare service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for our hospital, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Miami Beach, Florida – United States of America and other cities such as Green – acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al where our services will be available.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the hospital cum healthcare industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Florida. In summary, Joan & Phil® Hospital, LLC Services will adopt the following sales and marketing approach to win customers over;

  • Introduce our business by sending introductory letters to residence, business owners and corporate organizations
  • Advertise our hospital in community based newspapers, local TV and local radio stations
  • List our hospital on yellow pages ads (local directories)
  • Leverage on the internet to promote our hospital
  • Engage in direct marketing
  • Leverage on word of mouth marketing (referrals)
  • Enter into business partnership with health management organizations, government agencies and health insurance companies.
  • Attend healthcare related exhibitions / expos.

11. Publicity and Advertising Strategy

We are in the hospital business -to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote our hospital. Joan & Phil® Hospital, LLC has a long term plan of opening of hospital in key cities around Florida which is why we will deliberately build our brand to be well accepted in Miami Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Joan & Phil® Hospital, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community health programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Miami Beach Florida.
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas
  • Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

12. Our Pricing Strategy

Joan & Phil® Hospital, LLC will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

On the average, hospitals and healthcare service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment.

In view of that, it is easier for hospitals and healthcare service providers to bill their clients based in their discretions. However, in some cases hospitals and healthcare service providers also adopt the hourly billing cum per visit billing method.

For example, it is easier and preferable for hospitals and healthcare services providers to bill personal injury case management services by the hour as against a fixed price.

  • Payment Options

At Joan & Phil® Hospital, LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

If you are looking towards starting a hospital, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard hospital facility, you will need money to acquire medical equipment and supply and you would need money to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

Besides it is expensive to acquire a standard well – equipped ambulance. The items listed below are the basics that we would need when starting our hospital in the United States, although costs might vary slightly;

  • The Total Fee for Registering the Business in the United States – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses for the grand opening of Joan & Phil® Hospital, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for hospital remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $300,000
  • The cost for Start-up inventory (stocking with a wide range of products) – $150,000
  • Storage hardware (bins, rack, shelves,) – $3,720
  • Cost for Nurse and Drugs Supplies (Injections, Bandages, Scissors, et al)- $3,000
  • Cost for medical equipment – $300,000
  • Cost of purchase of ambulance and other vehicles : $100,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $700
  • Miscellaneous: $10,000

We would need an estimate of $1.2M to successfully set up our hospital in Miami Beach – Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Joan & Phil® Hospital, LLC

Joan & Phil® Hospital, LLC is a private business that is solely owned and financed by Dr. Phil Clarkson and his wife Joan Clarkson (Nurse). They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Joan & Phil® Hospital; LLC intends to generate our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $1M from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Joan & Phil® Hospital, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our healthcare services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Joan & Phil® Hospital, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organizations’ corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of Medical Equipment and Ambulances et al: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our pharmacy store: Completed
  • Establishing business relationship with vendors (wholesale pharmaceutical companies): In Progress .

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Entrepreneurs Gateway

Opening a Medical Center?

How to write a medical center business plan (fast), step by step (actionable) case study.

Writing a Medical Center business plan is no easy task – especially because of the amount of details involved.

You need to consider location, equipment, employment of specialist staff, as well as setting the goals for operating and growing the center and considering finances and information technology.

It’s a lot to think about!

This is why we’ve put together a Medical Center Business Plan – to give you ideas, tips and inspiration that will help you with your business plan.

Ready? Let’s do this.

#1 Executive Summary for a Medical Center Business Plan

The Executive Summary section of your business plan outlines what your business does. It summarizes the company’s key points and introduces the rest of your business plan’s content.

As this is a huge project, the main aim of this plan is to convince either your bank or an investor to invest in your business by providing start-up capital.

It’s vital that you provide a solid case for your business idea – which is why your executive summary is so important!

For the purpose of this medical center business plan, we’ve included the following:

Current Position

Mission statement, investment offer, exit strategy.

  • Health Profile & the fact that it is a growing problem

Check it out and feel free to lift anything you want.

Executive Summary

business plan for starting a hospital pdf

The purpose of this proposal is to lay out our plans for the Africa Medical Center and to attract investment for the development and implementation of the facility. This document is open to review and amendments as the project plans develop.

Thanks to the advances in medicine, and the evolving healthcare system in Africa, more and more people are recovering from life threatening illnesses and injuries than ever before.

However, aftercare services for rehabilitating and recovering patients are severely lacking and this gap in the country’s healthcare system needs to be addressed quickly. At present, patients have to arrange their own aftercare treatment, often flying long distances, at great cost, to other countries.

It is our plan to open the very first rehabilitation Center of its kind in Africa. We want to offer local, high-quality day care and outpatient services to those in the immediate region and beyond.

We are looking to raise $3m in capital investment to cover land procurements and development costs.

The Africa Medical Center will offer client-focused rehabilitative care in Africa, with a view to expanding across the country in the future. Our facility will offer 40 beds and various treatment and procedure rooms, and will be subject to further expansion in the future.

Our services will include, but will not be limited to:

  • Rehabilitation therapies (physiotherapy, hydrotherapy…)
  • Cancer care
  • Elective surgery
  • Elderly care
  • Speech and language therapy

We plan to operate on a referral system, receiving patients from hospitals in the region and beyond, insurance companies, clinics, private bookings and through consultants working within the hospital. Patients can also book into the hospital themselves.

Revenue will be generated directly through patient care services and through consultant charges and fees, and this is explained further in the document.

Our eight-year plan is to develop a fully established and equipped hospital offering A&E and an intensive care unit and wards.

The Executive Summary outlines what your business does, summarizes your key points, and prepares investors for the rest of your #businessplan. It’s vital you provide a solid case for your business idea, which is why your #executive #summary is so important! Tweet

We are currently in the research stages of the project, and looking into various locations including Area 1 and Area 2 as potential development sites. Research is also being carried out on the procurement of equipment and supplies. We have a number of investors interested in financing the project and we will also be approaching the African Government and international funding organizations for financial assistance through grants and incentives. Licenses to operate will also be required and this is another area we are in the process of researching.

The mission of the Medical Clinic will be to provide high quality health services and facilities within the community and to promote wellness to relieve suffering, and to restore health as swiftly and completely as possible.

Doctor Henry’s background is in physiotherapy and he has worked with the NHS for several years. It was on a recent trip back to Africa that he realized there are no dedicated rehabilitation facilities available in the country.

As mentioned previously, patients have to travel elsewhere to receive the treatment and aftercare  they require. This presents further risks to their health due to the extensive journeys and relatively cramped conditions.

It is therefore our vision to build and develop a world class medical facility offering outstanding care whilst also excelling in research, development and medical innovation. Proactive teams from multiple disciplines will ensure we can offer the widest range of services and treatment plans to our patients.

The rehabilitation center will ultimately serve the local community and beyond to improve people’s lives, increase positivity in each patient and enhance their wellbeing and lifestyle.

To get the project up and running, we will be looking for an investment of $3m USD. The land will cost approximately $400K with building costs estimated to cost approximately $1m USD. In addition to private investment, we are also in the process of approaching the African Government for grants and exemptions. More information is provided further in this document.

It is our goal to become the leading rehabilitation center in the region, offering the highest standards in care and leading the way in medical research.

The opportunities for private investment are substantial, but we must act fast. A growing number of multinationals are recognizing the opportunities to open facilities in the country and so it is essential that we get the ball rolling as quickly as possible. In doing so, we can establish the hospital as the leading medical facility of its kind and secure the best returns for our investors.

We will offer investors the option to exit with shares. More information will be provided once we have a clearer idea on exit strategy options.

Africa Health Profile

Africa, like most developing countries is witnessing rapid emergence of chronic diseases. This is partly due to the rapid urbanization and the change in lifestyle with shift to more sedentary lifestyle and change of diet to more refined food products. This has seen a rise of obesity, diabetes mellitus and hypertension with attendant increase in cardiovascular diseases including stroke. The World Health Organization reported a stroke prevalence of 3042/100,000 admissions.

Rehabilitative Care in Short Supply

Rehabilitative care for conditions such as cancer, stroke, recovery following elective surgery, recovery following injuries and other therapies is in very short supply and patients currently have to travel long distances to receive the care they need, often at a huge cost to their pocket and their health due to the travel involved.

According to the “African Journal of Disability”, the long queues in public facilities offering physiotherapy services show that the demand is high for these services. As a result, patients who require daily physiotherapy sessions often have to make do with one monthly session severely hampering their progress and recovery. Some people are being sent away and told that they need to come back another day.

Equipment Costs A Barrier

The cost of equipment is also quite expensive for most, and this has put off many individuals from setting up their own practices. Manufacturers have also reported they have large stocks of equipment sitting in warehouses because individual consultants cannot afford their purchase or upkeep.

Africa’s Current Health Care Provisions

Opting in to the National Insurance Fund is mandatory for all salaried employees, with contributions based on a graduated scale on income and automatically deducted through payroll. It is using mobile money to expand access to workers in the informal sector through creating a more convenient way to pay monthly premiums. It is our vision to become the primary partner for patient referrals once they have been discharged from hospital and require aftercare, day center care or further treatment for their condition.

A Growing Problem

An estimated one billion people worldwide experience some form of disability and are in need of health and rehabilitation. There is a severe shortage of rehabilitation personnel and services in Africa, and the graph below illustrates just how serious the situation is right now. Lower income countries like Africa, have a density of less than 0.5 personnel to every 10,000 people, and there is a huge gap to be filled with rehabilitative care.

As patients often need to arrange air travel to India, South Africa or other countries to arrange their care, or if they receive care in Africa, appointments are in short supply and so care may not be administered effectively, we aim to address the shortage by offering rehabilitation and recovery services that will help to fill these gaps and offer patients local care when it is needed the most.

According to the World Health Organization (WHO) stroke is the third most common cause of death in Africa, and this rate is on the rise, especially among young adults.

Rise In Severe Health Conditions And Rehabilitative Care Requirements

The occurrence of stroke and other diseases dramatically affects the lifestyles of the individuals involved and more than 50% of those affected need assistance with at least one activity of daily living. This may include washing clothes, housework or travelling on public transport. We will have a number of programs in place that offer one-to-one treatments depending on the severity and nature of the disease or illness. Our Stroke Recovery Program, for example, will help stroke victims to get back to the lives and activities they enjoyed before and to re-enable them to perform the skills essential to independence, wellbeing and making a living.

Heart disease is another disease that is on the rise. Over 200,000 patients in Africa are diagnosed with heart disease each year. Only three facilities in the whole of Africa have the capacity to offer heart surgeries, and many patients do not receive a high enough standard of rehabilitative care following surgery due to lack of facilities or trained staff. This can severely disrupt their recovery.

Cancer ranks third as a cause of death in Africa, after cardiovascular diseases and infectious diseases. It is responsible for 7% of total national mortality each year. There are very few cancer specialists in the country, and most specialists tend to be concentrated in and around Cape Town. Treatment is not the only issue where cancer is involved. The impact of cancer extends beyond the physical impact of the diseases, and even once in remission, patients can feel weak, traumatized and find it difficult to return back to normal life.

Road Traffic Injuries Causing Heavy Burden on Hospitals

Road traffic injuries create a huge burden on hospital services, and account for between 45% and 60% of all surgical ward admissions in Africa. A recent survey carried out by Macharia WM. shows that 51.9% of road traffic accident casualties stay in hospital for over a month, often receiving weeks of rehabilitative care.

Bridging the Gap In Africa’s Healthcare System

Offering a wide range of inpatient and outpatient services will help to seal the gaps in the local area, and ensure a much improved rate of rehabilitation and recovery. Patients coming to the Africa Medical Center will have a range of specialists needs that they cannot fulfil elsewhere. We will meet those needs.

Africa Medical Center will offer treatments and rehabilitation for a wide spectrum of conditions and injuries. Our main objective is to provide rehabilitative treatments that enable our patients to resume living in an independent and self-determined way, and to improve their quality of life. These treatments will help them with their reintegration into work, family and society.

Aim: Patients will receive the highest standards in care at all times.

We must maintain a high standard of care at all times, and to ensure our services are made available to those who need them at the time that they will offer the most benefit. Through careful and regular reviews of our services, adopting regular training and development programs for our staff and collecting and analyzing feedback and patient data, we can provide consistent levels of care throughout our facility.

  • The hospital will provide high quality care for all patients
  • The hospital will deliver consistently safe care
  • We will offer the services that patients are unable to receive elsewhere
  • We will deliver effective care at all times
  • We will deliver our services 7 days a week

Aim: People will be proud to work for us.

It is our aim to become one of the leading rehabilitative facilities in the region, but we can only do this if we attract the right staff. Motivation, personal development and the wellbeing of our employees will be at the heart of everything we do. We want to attract the best medical talent in the region, and stand out as a leading edge, well-equipped and productive facility offering the best services to patients, and the best personnel remuneration and incentives for our staff.

We will achieve this aim by adopting the following:

  • We will work hard to ensure our workforce is motivated and engaged
  • We will recruit, retain and develop a workforce with the right people, the right skills and with qualifications from professional bodies
  • We will proactively ensure the morale and wellbeing of our employees

Aim: Good performance will be at the heart of all we do.

Performance on paper is one thing, but the true evidence of good performance is in the wellbeing and recovery of our patients. It is our plan to expand the facility when the time is right, and patient needs and gaps in good quality care will help us to determine this time, and how best to move forward with this expansion. The land we will procure will provide enough space for ample expansion.

We also need to ensure we invest in the best equipment possible for our patients, and with this in mind, we will work hard to build good relationships with equipment suppliers in order to secure competitive prices and discounts where we can.

  • We will constantly assess our performance in all aspects of our service delivery to ensure we achieve our operational, quality and financial targets
  • We will invest in the innovative and high quality equipment to ensure the best outcomes for our patients
  • We will optimize the use of our land and estate, expanding our services when the time is right
  • We will work with suppliers to ensure the most cost effective goods and services
  • We will work closely with teams and stakeholders to ensure mutually beneficial partnerships and business proposals.

#2 Medical Center Business Plan Company Profile Section

The Company Profile is also known as the Company Description. If it’s well written, your potential investors will find it easy to understand your business model, your mission and goals, and how it’s going to meet the needs of your target market.

In this example of a medical center business plan, we’ve included the following:

  • Hospital and facilities
  • Proposed location
  • Target Market

The Business Model

business plan for starting a hospital pdf

Of course, generating revenue is of utmost importance to the running and future of the hospital and we are proposing a model that reflects how most private practices are run elsewhere in the world. We will essentially have three revenue streams to start with.

Our facilities are going to be significantly more advanced and equipped than any other clinic in the region and will therefore be a more attractive prospect for patients and consultants alike.

We will generate revenue in the following ways:

Room Charges

Private room with private bathroom: $220 per night (inclusive of nursing care, food and facilities)

Bay room bed with shared bathroom: $150 per night (inclusive of nursing care, food and facilities)

Consultant Annual Subscription Fee

Every clinician and consultant working at the hospital will be charged a set fee that gives them exclusive rights to book facilities and rooms within the hospital. We will charge this on an annual basis. The suggested amount is $1,000 although this is open to discussion. This is a sure source of income and will be of huge benefit to our cash flow from the moment the hospital is opened.

Consultant Fees

We will charge each consultant an hourly rate for booking rooms and facilities. The hospital will also receive a percentage of the fee charged for any inpatient procedures or treatments. The suggested rate is 20%. Consultants can also choose to have their own support staff or to use resident hospital staff.

At full capacity, the hospital will generate $8,000 per night from room bookings alone. A physiotherapist would typically charge $70 for a 30 minute session, although we will need to compare this figure with local rates to ensure we are competitive. Costs for procedures will usually be dictated by each consultant and we will work closely with them to ensure we have a clear pricing schedule in place.

The Hospital

business plan for starting a hospital pdf

We are currently in the process of researching suitable land for the hospital and we are in talks with local real estate agents to discuss our needs.

The hospital will initially accommodate 40 beds for overnight stays distributed as follows:

  • 20 private rooms including private bathroom
  • 20 beds distributed across 5 bays with one bathroom per bay

Treatment areas will consist of the following:

  • Hydrotherapy pool with overhead harness to benefit the patient and promote physical wellbeing. This use of water will relievediscomfort and is a specific form of physiotherapy treatment conducted in a heated pool. Aquatic Physiotherapy treatment (individually or in groups) incorporates individual assessment, diagnosis and the use of clinical reasoning skills to formulate a treatment program appropriate to each patient’s needs. By combining hands-on pool based physiotherapy treatment techniques and specifically designed exercises supervised by physiotherapists with specific training in Aquatic Physiotherapy, hydrotherapy helps regain or enhance physical well being in a warm relaxing environment.
  • 2 gyms in patient rehab – one featuring gym equipment for therapy sessions and a second studio room that can be equipped as needed or used as an aerobic
  • Outpatient and Inpatient department for Physiotherapy

We plan to offer a wide range of services to our patients that will help to prolong and enhance the lives of those in pain, in need of aftercare therapies or who have other needs that require specialist assistance or treatment. Our services are flexible, diverse and will be continually developed so that they meet the needs of our patients and provide the highest standards of care. Services will be provided 7 days a week.

Our day center will offer the following treatments and services:

  • Care and assistance for the terminally ill such as cancer
  • Care for patients with diseases such as Parkinson’s disease or Alzheimer’s
  • Care for the
  • Care for patients with special needs such as a mental or physical

We want to create a pleasant and peaceful environment where patients and their families can feel relaxed and confident that they are receiving the best healthcare possible. Community is important to us and we feel our hospital will become the local hub for patients to visit, get well, share their stories and experiences and benefit from a very positive experience.

The inpatient rehabilitation unit will occupy approximately 5,000 meters of space and will accommodate 40 beds, 20 private rooms and 5 bays. Private rooms will feature 1 bed and en-suite bathroom, and each bay will accommodate one bathroom per bay. The total land space we are looking to secure is around 8 to 10 acres to allow for future expansion.

We will also offer outpatient rehabilitation and follow- up appointments, elective day surgeries such as keyhole surgery or joint replacements, and elderly and cancer care.

In addition to the building and development of the site, we will also be looking to procure the following equipment:

  • Motomed – 2 machines
  • Parallel bars
  • Moveable overhead harness
  • Standing hoist
  • Sliding sheets

Proposed Location

We are currently looking into selecting one of two possible locations for the rehabilitation center – Location 1 and Location 2. Both locations offer adequate land space and a number of amenities that would benefit the hospital once built. Both locations also offer adequate land space for expansion when the time comes.

Location 1 – Situated approximately 55 miles from Nairobi, on the outskirts of the Valley, the town has a population of about 4,800. Due to its proximity to Nairobi and its convenient position on the main highway, Location 1 is starting to attract the attention of new businesses and investors. The town is currently served by one government-run healthcare facility, ABC Health Center.

Location 2 – Another location we are considering is Location 2. Situated a mere 27 miles from Nairobi, the town is the administrative and commercial center for the city, and houses the government offices and main ministries. The town has witnessed major growth in recent years with a major road infrastructure and many real estate developments being completed in the area. Healthcare in the county is accommodated by over 300 health facilities.

Inpatient & Outpatient Services

Our team will provide an integrated therapy service for patients staying at the hospital, and offer treatments and therapies that put the patient on a personalized pathway to wellness. Whether they are referred from hospital following elective surgery, or require rehabilitation following a stroke or accident, we will tailor our treatments and therapies to suit the patient’s individual requirements.

The Therapies On Offer

The Africa Medical Center will employ the full spectrum of different therapeutic methods, and use every means possible within the areas of motor rehabilitation and cognitive therapy to ensure  our  patients  are  able  to return to an independent way of life as quickly as possible.

During cognitive, sensorimotor and social training treatments, our therapists from cross-disciplines will work closely together to achieve the best results. We will also get the patient’s family on board, and involve them in the therapy process.

The hospital will be a hive of activity each day, offering at least three activities in our gyms. These may range from low level aerobics up to more high impact classes that are designed to challenge our more able patients.

Our physiotherapy and outpatient unit will offer the following services:

Outpatient physiotherapy.

  • Education and advice on manual handling and posture
  • Educating carers on better patient enabling and care
  • Hydrotherapy treatments
  • Active lifestyle changes that improve health

Therapists will be supported by our Therapy Assistants who will assist patients with enjoyable and rewarding activities such as knitting, playing cards and other activities they enjoy.

We will offer the following therapies to inpatients and outpatients:


  • Occupational therapy

Hydrotherapy involves the use of water to treat a variety of conditions including rheumatic conditions and arthritis. Using our specially adapted pool, we will provide a range of hydrotherapy services designed to help to build strength and range of movement. Each session will feature specially adapted exercises tailored to the needs of the individual.

Our physiotherapy department will treat a wide range of musculo-skeletal conditions such as joint pain, back pain, neck pain and other injuries resulting from trauma.

We will also offer post-operative physiotherapy care.

Our trained physiotherapists will have access to a number of treatment options and areas, and our services will include:

  • Prescriptive exercises tailored to the individual’s needs
  • Group exercise sessions
  • Manipulation or mobilization of soft tissue and joints
  • Acupuncture
  • Advice on posture, pacing and lifestyle change if necessary
  • Advice on return to work and normal life

Occupational Therapy

Our occupational therapy services will help our patients with health problems that prevent them from doing the things that matter to them. Our trained and experienced occupational therapists will work closely with patients to identify the difficulties they are facing, such as getting dressed, shopping and carrying out everyday activities. We will work out practical solutions, identify goals and use a variety of techniques to help our patients to lead as independent and enjoyable a life as possible.

Speech & Language Therapy

Our speech and language therapy services will provide life-changing support and treatment to adults and children who have difficulty with communicating, and also drinking, eating and swallowing. Our trained speech and language therapists will work closely with patients, parents and carers to deliver tailored treatment aligned to the patient’s individual problems.

Nutritional therapy offers personalized treatments adapted to the unique needs of each patient. These treatments will depend on a number of factors influenced by diet, lifestyle and environment. Our nutritional therapists will work with individuals to prevent and alleviate ailments by making recommendations regarding diet and nutrition.

Patient Referrals For Treatment

One question investors will have is how patients arrive at the hospital. It is our aim to be the referral Center of choice for hospitals in the immediate region and beyond. We will also be approaching insurance companies, private therapists and other avenues of referral to market our services. Patients can also come to us on a self-referral basis. Consultants affiliated with the hospital and booking out our facilities will also help to attract clients.

We have based our staffing proposal and costs based on the services we provide and the average cost of each consultant or specialist.

Our initial staffing plan will be as follows:

  • 5 Physiotherapists at $700 USD each per month.
  • 3 Occupational Therapists at $700 USD each per month.
  • Speech and Language Therapists at $850 USD per month.
  • 10 Nurses at $600 USD each per month.
  • 6 Nursing Assistants at $250 USD each per month.
  • 5 Therapy Assistants at $300 USD each per month.
  • 2 Administrative and Accounting staff at $300 USD each per month.

We will require all staff to be fully experienced and to have a BSc degree in their field of expertise. Our inpatient therapists will be employed on a fulltime basis. The nursing to patient ratio will be 1 nurse to every 6 patients and nurses will be supported by nursing assistants also employed on a fulltime basis. We want to offer a flexible and accessible service that is available 7 days a week. For this reason, we will ensure that we have a therapist from each therapy discipline working in the Center every day. We will also welcome volunteers on an individual or group basis.

In terms of remuneration packages, we will introduce a banding system of grading seniority. For example,  a newly qualified nurse may join the hospital on pay grade 5, but will have the opportunity to progress to pay grade 9. Personal development and a motivated hospital team is important to us and we will be ensuring that staff members receive ongoing training and development as part of their role with us.

Our Target Market

Whilst most of our patients will be referred to us from their main hospital, patients will also self refer. We would be looking to attract patients to our full package treatments as these will generate the most income for the hospital and our investors.

Most expats prefer to use private healthcare facilities in Nairobi even though the costs may be significantly higher than treatment in a public facility. They know that they will receive a better quality of service and access to more experienced doctors.

Our hospital will be a very attractive proposition for patients who would otherwise have to pay for and arrange long haul flights to receive the treatment they need. We give them another option and a chance to receive their treatments and therapies close to their homes and families and to experience a more positive outcome.

The Patient Journey

The patient journey to and through our hospital will vary from patient to patient. Many will be referred directly from their main hospital or Doctor, whilst others will be referred by their insurance company. Some will book directly through our website or over the phone and the Consultants working with us will also bring their own clients. We will also make our facility available where possible to handle overflow from other clinics.

Initial assessment will determine the treatment path each patient will take whether they require elective surgery or aftercare services and therapies following treatment elsewhere. Each patient will receive individualized care especially tailored to ensure their health, wellbeing and recovery are our top priority.

SWOT Analysis

We have a clear view of our clinical services, strategic and performance objectives. We will and strive to be different than other existing services that exist and have developed the following SWOT analysis to illustrate this.

  • Medical Clinic will be the first of its kind.
  • Local identity, pride and commitment to the hospital.
  • We will establish excellent ratings compared to those of our competitors.
  • Proactive team offering multiple disciplines and expertise.
  • We have few like-for-like competitors in our field of expertise.
  • Constant training for our teams in new medical pathways.
  • We will quickly become the first choice for rehabilitative care and elective surgeries in the region.
  • Our staff will be proud to work for our hospital and their motivation and morale will further boost the wellbeing and recovery of our patients.
  • Our estate footprint allows for further development.
  • We will be close to the city and developed roads.
  • Being the first of our kind, we are likely to suffer from teething problems at the start.
  • This is a large undertaking and we will require full investment to be in place before we can begin development.
  • Recruitment may be an issue at first, but we plan to initiate a large scale recruitment drive to attract consultants and other staff to our leading edge facility.


  • The medical sector in Kenya is constantly growing, with more and more overseas companies opening clinics in the region. We plan to work closely with these clinics to attract referrals following elective surgeries and other procedures or ailments that require rehabilitative care.
  • We plan to initiate many collaborative arrangements with companies and organizations across Nairobi and beyond. These organizations include other healthcare clinics and institutions in the local region, insurance companies, doctor’s surgeries and hospitals.
  • We will tap into the latest technology to ensure a streamlined booking and admissions system and to ensure staff are able to collaborate well and share information easily.
  • Our 8 year plan and our footprint give us the scope to expand our services in the future, plugging more gaps in the market and ensuring we can keep up with any competitors in the region that may spring up.
  • Others are starting to see the same opportunities for rehabilitative care and therefore the time frame to start the project is limited. We must get the funding we need now to secure the land and begin development.
#SWOT #analysis is using your strengths to overcome weakness & using your opportunities to overcome threats! Tweet

#3 Medical Center Business Plan Marketing Strategy Section

The marketing strategy section of your business plan describes who your customers are going to be and how you plan to communicate to them the services or goods you are offering.

If your potential customers are not made aware of your business, you are not going to stay in business for very long!

Defining a marketing strategy in your business plan highlights your understanding and knowledge and emphasizes what makes your business concept compelling. It also outlines how you plan to attract and maintain a customer/client base.

Ask yourself:

  • How are you planning to advertise to your market?
  • What is your competitive edge?
  • What is your development plan
  • What are your funding options?

Let’s look at the following example.

We will be setting up a project website in the next few weeks where hospital plans, our vision and the latest development news will be published. As part  of our marketing strategy, we will be running a full advertising campaign targeting billboards, magazines and health and wellness websites – anywhere where our prospective patients may visit or publications they may read.

We will also be approaching local hospitals and insurance companies (Xplico Insurance, Jubilee Insurance etc.) to make them aware of the Center and the services we will be providing.


We are in a very exciting and unique position in that there are currently no rehabilitation Centers of the type we propose in Africa. There are many rehab Centers offering support for drug and alcohol use, but not for rehabilitation due to injury, illness or post-op aftercare requirements.

Hospitals charge $250 USD for a private room. This includes a bed, nursing care and food. Bay rooms cost

$150 USD per night. Each consultant charges between

$50/100 USD depending on their skillset and the therapy being given.

Our charges will be lower without any compromise to the patient in quality of care or service. We will charge $220 USD for a private room which includes all services except consultant costs. A bay room will cost the patient $150 USD and this includes all services except consultant costs.

Development Plan

Once we secure the necessary investment to start development, we can begin right away.

Procuring the land – the first stage is to locate and procure the land required for the development. We are currently looking at land in Location 1 and Location 2, situated around 20 minutes from Nairobi.

Obtaining operating licenses – we will need to obtain a number of licenses that allow us to operate a medical facility in Africa. We are currently looking into the costs of these licenses and how much they will cost to renew on an annual basis.

Development begins – once the land has been procured, we will go ahead with development. Plans will be made available very shortly on our website.

Marketing – we will approach relevant organizations and local hospitals to inform them of our new facility and to negotiate referral procedures and any fees involved. We will also use our  website  to  market our services and take payment for any treatments or treatment packages.

Procuring equipment – we are currently in the process of researching equipment suppliers and drawing up costs.

Recruiting staff – using a medical recruitment portal and local advertising, we will start to build our team.

Funding Options

One of the biggest obstacles to starting a business in Africa is funding. Making connections in business can be a challenge, but we have a number of options we can consider. Given the unique position we are in and the demand for this service, we expect to secure funding very quickly. In addition to private investment from equity investors, we are in the process of researching other funding streams to help us get up and running.

Ensuring that you have a COMPLETE #financial #plan within your business plan will DOUBLE your chances of #investment and future growth of your business. Tweet

#4 Medical Center Business Plan Financial Section

Ensuring that you have a COMPLETE financial plan within your business plan will DOUBLE your chances of investment as well as the future growth of your business.

A lot of small businesses don’t have a financial plan and it’s essential to your long-term success and business growth.

We’ve listed here the key elements you need to have in a successful financial section:

  • Initial Start Up Expenses – Especially if this is a start-up idea, it’s essential that you have a description of what you need for investment purposes.
  • Sales Forecast – It’s essential to have an estimate of your monthly sales revenue as well as annual. This helps you understand your business and plan out any marketing and growth strategies.
  • Direct cost of sales – Measures the amount of cash the company will have to spend to produce the goods or services sold by the company. The direct cost of sales only includes the expenses directly associated to production.
  • Profit and Loss Forecast – This is a statement summarizing the revenues, costs and expenses incurred during a specific period.
  • Balance Sheet – This is the financial position of the company and states its assets, liabilities and owners’ equity at a particular point in time. It illustrates the business’s net worth.
  • Loan Repayment – This shows the lender or potential investor the act of paying back any monies.

So… Are you ready to look at some figures?

Financial Projections

Salary module.

business plan for starting a hospital pdf

Cashflow For 3 Years

business plan for starting a hospital pdf

Startup Costs

business plan for starting a hospital pdf

Income Statement for 3 Years

business plan for starting a hospital pdf

Balance Sheet for 3 Years

business plan for starting a hospital pdf

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Additional Resources:

  • 40 Common Business Plan Mistakes to Avoid when Writing your Plan
  • What is a Business plan and why do you need one?
  • How to Write a Business Proposal in 5 Easy Steps
  • 10 FREE Business Name Generator Tools to find your perfect business name

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Medical Business Plan

business plan for starting a hospital pdf

You cannot start and run a successful medical business without writing and implementing a comprehensive business plan.   A business plan gives you a complete framework for researching and analyzing the market, identifying possible opportunities, financing the project, and scaling it all together. Here are some of the best examples of medical business plans worth having a look.

Medical Practice Business Plan Template

medical practice business

  • Google Docs

Size: A4, US

Medical Laboratory Business Plan Template

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Dispensary Business Plan Template

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Pharma or Drug Sales Plan Template

Pharma or Drug Sales Plan Template

Medical Clinic Sales Plan Template

Medical Clinic Sales Plan Template

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Medical Device Sales Plan Template

Executive Medical Reimbursement Plan Template

Executive Medical Reimbursement Plan Template

Best Medical Business Plan Examples & Templates

 medical business plan example.


Size: 8.86 MB

If writing a medical business plan were easy, every business aspirant would do it with ease. To be clear, a comprehensive business plan for a new healthcare facility takes time to put together. But, what if you are green in this in the first place? The best thing to do is to look at a sample plan to get a clear picture of what a comprehensive strategy for a health facility looks like. This PDF file is a unique sample of a well-written business strategy for a healthcare facility. The plan covers everything you need to know about establishing a healthcare center, from business objectives and guiding principles to demographic analysis and their access to care.

Printable Medical Business Plan


Size: 780 KB

It doesn’t make sense to start a medical business without a strategy in place. You need to identify your audience, sturdy the market, conduct a SWOT analysis , and develop a marketing technique. This calls for a comprehensive business plan and here is an example that you can download and use as a guide to writing your own strategy. This sample will help you to understand a few things. First, you’ll learn how to write a clear summary of the proposed medical business. Second, you will see what a detailed business description looks like. Third, you will dive deep into learning and understanding the competition. Then, you will learn about financial strategy, which is important for starting and running a healthcare business at scale.

Free Medical Business Plan Example


Size: 88 KB

It is important to understand that a business plan does not have to be complicated. It doesn’t have to be dozens or hundreds of pages either. In fact, you can set up and run a successful medical business with a very simple business plan . This PDF document is an example of a very simple business strategy, which a clear indication that even lean business plans can help you take a step in the right direction. This plan covers a number of sections, including an executive summary for the proposed business, proposed services, market evaluation, and marketing approach. Click the link above to download the PDF file.

Medical Practice Business Plan Example


Size: 237 KB

This PDF document is one of the most comprehensive medical business plans that you can read to understand what a professionally written business strategy looks likes. The 37-page file features a unique outline, which makes the entire document easy to scan. This file has a lot of information. From the executive summary and market sturdy to SWOT and market analysis , there is quite a lot to learn. The author uses a simple language throughout the document. So, whether you are green to writing a business proposal or you just need a simple example for reference, this is a good template to download.

Medical Startup Business Plan Example


Size: 219 KB

You cannot start and run a successful business without a plan. In fact, many businesses that begin to operate without a strategy often close within the first six months. This happens across various industries, even in medical business. Now that you have made up your mind to start a medical business, you first need to write a business plan. If you have never written one before, don’t worry. You can just download this PDF file, read the entire strategy example, and then use the same knowledge that you pick from it to write a comprehensive business plan of your own. Click the link above to download this template.

 Medical Business Plan Example for Clinic


Size: 262 KB

Ask every serious entrepreneur what it takes to start and run a successful business and they’ll tell you that the first thing you need is a business plan. This tells you that a successful business depends on a comprehensive strategy . Now that you have made up your mind that it is time for you and your stakeholders to start a clinic in your locale, it’s important to write a business plan before investing money in the project. The plan will enable you to determine whether the business is feasible to pursue. By finding, connecting with, and studying the target market, it becomes easy to understand your business even before starting it. Download this medical plan for the clinic to learn more.

 Private Hospital Business Plan Example


Size: 2.15 MB

Even if you have enough funding to start a private hospital, you’ll need to do in-depth research and then come up with a solid business plan that will help you set up the enterprise. At the end of the day, your goal is to run a successful business . This is something you can’t do if you start with a proper strategy. Remember, the success of your private medical startup will depend on the structure of the plan. The success of the upcoming business will depend on the structure of the plan. In other words, a business plan is a must-have.

 Simple Medical Business Plan Example


Size: 141 KB

You already know that it is difficult to run a successful business without a plan. So, if you want to set up a new medical facility in your area, first start by writing a business plan for the foreseen startup. The PDF file above is a unique example of a business plan that you can use for reference. This guide is important because it focuses on the most important elements that make up a comprehensive business plan.

 Comprehensive Business Plan for Medical Facility


You can use this sample template to write a comprehensive business plan for a medical facility. Some of the highlights include identifying challenges and determining their respective opportunities. This gives you a clear understanding of the market that you would like to target so that you can align your medical services to their needs once you start operation.

 Short Medical Business Plan Example


Size: 264 KB

If you are the kind of a medical business enthusiast who prefers to write a short business plan, this example is suitable for you. The content of the file includes an executive summary, market analysis, business growth, marketing strategy, and financial projection.


Text prompt

  • Instructive
  • Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

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Non-Emergency Medical Transportation Business Plan Template

Written by Dave Lavinsky

Non-Emergency Medical Transportation Business Plan

You’ve come to the right place to create your Non-Emergency Medical Transportation business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Non-Emergency Medical Transportation companies.

Below is a template to help you create each section of your Non-Emergency Medical Transportation business plan.

Executive Summary

Business overview.

Wheeler Medical Transport was formed one year ago to help patients travel to their non-emergency medical appointments. Many people with chronic or serious conditions do not have access to transportation or are unable to drive a car on their own. This makes it extremely difficult for them to go to doctor’s appointments or other important procedures. Our mission is to provide affordable transportation services so that everyone can easily access the medical care they need.

Our company provides transportation services for a variety of situations such as doctor’s appointments, hospital visits, mental health appointments, physical therapy appointments, and more. We serve patients that cannot travel to these appointments on their own, such as patients with cognitive impairments or patients who are elderly. We also help anyone who simply doesn’t have accessible transportation or who doesn’t feel comfortable driving in their condition. We also allow our clients to bring their caregivers or a friend or family member to accompany them.

Wheeler Medical Transport is founded and run by John Wheeler. John has worked in the medical industry for ten years as an administrative employee. Throughout his career, he noticed that many patients did not have transportation to attend all their required medical appointments. This inspired him to create a company that can help patients with this issue. His mission is to create a transportation company who’s focus in every aspect of the business is on personal attention and empathy.

Product Offering

Wheeler Medical Transport offers non-emergency medical transportation services in two ways. First, we arrange travel for “single transport” clients. These clients only need our service once, such as going home after a hospital visit or needing round-trip transport for an important procedure or operation. These arrangements can be easily made via our website or through a phone call to our customer service line.

The second type of non-emergency medical transportation offered by Wheeler Medical Transport is a “Client Care Package.” This includes a set number of transport services in packages of 5,10, or 20 round-trips. Clients opt for these packages when they regularly utilize our services. For example, a client who needs to visit a physical therapist on a bi-weekly basis would want to purchase a Client Care Package of 10 round-trips to facilitate a month of regular service. Because our Client Care Packages are discounted and bundled for our clients, costs overall are lower. Our services are set at a lower cost than all of our competitors when our Client Care Packages are used. Arrangements for a Client Care Package can be made via website or by phone call.

Customer Focus

Wheeler Medical Transport serves clients within a 20 mile radius of San Antonio, Texas. We primarily serve patients who need either one time or regular transportation to non-emergency medical appointments. Like any city, San Antonio has a large population, with many residents living with chronic health conditions. Not everyone has easy access to a vehicle or public transportation. Therefore, we will market our services to patients and their caregivers so we can help them get to their appointments.

Management Team

Wheeler Medical Transport has recently been formed as a S-corporation by John Wheeler. John worked on the administrative team of a local hospital and saw that many patients struggled to get to their appointments because they did not have transportation. John decided to start a business that can help patients without good transportation get to their appointments on time. He is joined by several other medical and non-medical professionals who are passionate about achieving this same goal.

In addition to his experience in the medical industry, John has a Bachelor’s degree in Business and a Master’s degree in Hospital Administration.

Success Factors

Wheeler Medical Transport will be able to achieve success by offering the following competitive advantages:

  • Patient-oriented service: Wheeler Medical Transport will have a staff that prioritizes the needs of the patients and focuses on building long-term relationships based on support and empathy.
  • Management: John Wheeler has a genuine passion to help the community. Because of his previous experience and reputation in the medical community, he has the knowledge, experience, and connections that will help the company succeed.
  • Quality Care: Patients who utilize our transportation services will experience the highest quality care in the industry. From the moment they book an appointment, they will receive significant personal attention to ensure all of their transportation needs are met.
  • Pricing: Wheeler Medical Transport’s pricing will be more affordable than its competition. Patients can expect quick and quality transportation for less than what other companies charge.

Financial Highlights

Wheeler Medical Transport is currently seeking $550,000 to launch broad initiatives of the company plan, employ additional personnel, and add service transport vans. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

  • Office design and build out: $100,000
  • Service transport vans: $150,000 to purchase three new, fully-equipped non-emergency medical transportation vans
  • Equipment, supplies, and inventory: $50,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Wheeler Medical Transport.

Wheeler Medical Transport Financial Projections

Company Overview

Who is wheeler medical transport, wheeler medical transport’s history.

Wheeler Medical Transport has recently been formed as an S-corporation. Since incorporation, the Company has achieved the following milestones:

  • Found an office location and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the restaurant industry

Wheeler Medical Transport’s Services

Industry analysis.

The non-emergency medical transportation industry has enjoyed strong growth during the past five years. The primary reasons for growth include an aging population that is increasing with “baby boomer” seniors who often require such care, and the recent pandemic, which drove, and continues to drive, non-emergency medical transportation services to the breaking point of capacity.

According to Global Newswire, the current non-emergency medical transportation market was valued at $8,658 million in 2021 and is expected to grow to $15,580 million by 2028, growing at a CAGR of 9%. These figures suggest the two factors for growth discussed in this analysis will continue: an aging population that is increasing in size, and variants of the pandemic that will continue for several years.

The non-emergency medical transportation sector continues to evolve with innovations within the transport industry and new configurations of service vans to accommodate the needs of clients. These improvements drive more passengers to engage the services of non-emergency medical transportation companies, as the comfort and needs of clients increase.

Customer Analysis

Demographic profile of target market.

Wheeler Medical Transport currently serves clients within a 20-mile radius of San Antonio, Texas. While the majority of clients live within a 20-minute drive to medical services in the city, many clients live in rural areas that require lengthy transportation schedules and complex driving directions. The drivers within Wheeler Medical Transport are provided with a 3-week orientation in client-service relationships prior to driving, which helps facilitate an understanding of the needs of our clients.

Regardless of the transportation process itself, the demographics of clients are fairly defined as: elderly patients, patients with non-emergency medical or cognitive needs, non-drivers, and patients who are uncomfortable driving on their own.

The demographics of San Antonio are as follows:

    Total population1,680,988100%
        20 to 24 years114,8726.8%
        25 to 34 years273,58816.3%
        35 to 44 years235,94614.0%
        45 to 54 years210,25612.5%
        55 to 59 years105,0576.2%
        60 to 64 years87,4845.2%
        65 to 74 years116,8787.0%
        75 to 84 years52,5243.1%

Customer Segmentation

Wheeler Medical Transport will primarily target the following customer profiles:

  • Patients with chronic conditions
  • Residents 55+

Competitive Analysis

Direct and indirect competitors.

Wheeler Medical Transport will face competition from other companies with similar business profiles. A description of each competitor company is below.

Transport & Care Services

This company offers non-emergency medical transportation within the same 20-mile radius as Wheeler Medical Transport. Rural pick up and return trips are offered, albeit with limited daytime service only. Clients are quoted a single round-trip transportation fee, whether the trip is one-way or round-trip. Discount packages are not offered.

Care4You Transportation

Care4You Transportation has the singular focus of hospital pick-up or return service. As such, focused advertising is directed to hospital patients or other in-patient/out-patient customer segments. Rural customer service is not offered, although stretcher/gurney services to in-city destinations are available. Packages are not offered for customers who require regular service or return trips to the hospital.


LimoMedical is a luxurious limousine service that offers non-emergency medical transportation within the same 20-mile radius as Wheeler Medical Transport. While the same geographics apply to both companies, the services offered are different: LimoMedical does not offer any seating for wheelchair-bound or lie-down capabilities for stretcher-bound clients, as does Wheeler Medical Transport. The company offers packages for multiple party trips or uses; including bachelor party bus usage and other event-related travel packages.

Competitive Advantage

Wheeler Medical Transport will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Wheeler Medical Transport will offer the unique value proposition to its clientele:

  • The focused attention on all members of the client’s team: support personnel, family members, administrative staff and transport team members.
  • A dual-option system of offerings: one-time service or packaged services for regular users.
  • Commitment to care and service before, during and after transport services.

Promotions Strategy

The promotions strategy for Wheeler Medical Transport is as follows:

Social Media

Although many elderly clients forego any social media contact, the families of primary clients check social media frequently. The Marketing Manager will frequently post videos, comments, pictures and other encouraging notes.

The current website of Wheeler Medical Transport contains transport information, pricing structures and directions to order transport. Additional elements will include transporting clients on stretchers, transporting those with cognitive decline, and other special needs. Videos of special services will be offered to reassure those clients who are initially uncomfortable or concerned about movement and transfer points.

Partnerships with Local Businesses

Primary clients will be located through the personnel at medical offices, hospitals, and through social workers within the 20-mile radius of the company. Partnering with each to provide non-emergency medical transportation will require special promotions and regular contact with each entity.

Wheeler Medical Transport will promote services via a strong brand message on billboards positioned directly across from local hospitals served by our company. Simple, clear messages will be extended to the hospital population as a result.

The pricing strategy for Wheeler Medical Transport contains two methods to serve clients:

  • “Single trip” (one-way or round-trip) pricing is offered for one-time customers.
  • “Customer Care Packages” are offered to primary clients who are or expect to use regular services of Wheeler Medical Transport. Trips are bundled to create discounts for primary clients and a steady stream-of-revenue for Wheeler Medical Transport.

Operations Plan

The following will be the operations plan for Wheeler Medical Transport.

Operation Functions:

  • John Wheeler will act as the Founder and CEO of Wheeler Medical Transport. He will oversee the general operations and executive aspects of the business. John has spent the past year hiring the following personnel:
  • John is joined by Sara Lopez, who will be the Marketing Manager for the company. She will be in charge of all of the company’s marketing and advertising efforts.
  • John is also joined by his son George Wheeler who will be the first driver for the company. He has previously driven for Uber and Lyft, and has considerable experience driving clients to medical appointments.
  • John will hire an Administrative Assistant to help with the general administrative duties.
  • John will also hire several customer service personnel and drivers to book appointments, provide customer service, and drive patients to their appointments.


Wheeler Medical Transport will have the following milestones complete in the next six months.

  • 02/202X Finalize lease agreement
  • 03/202X Design and build out Wheeler Medical Transport
  • 04/202X Hire and train initial staff
  • 05/202X Kickoff of promotional campaign
  • 06/202X Launch Wheeler Medical Transport
  • 07/202X Reach break-even

Financial Plan

Key revenue & costs.

The key revenues for Wheeler Medical Transport will come from the fees charged for our transportation services.

The key cost drivers will include van purchases and maintenance expenses, salaries, the lease, and ongoing marketing costs.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Annual lease: $100,000
  • Average annual van maintenance fees: $20,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
Accounts receivable$0$0$0$0$0
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
Net Cash Flow from Investments($180,950)$0$0$0$0
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Non-Emergency Medical Transportation Business Plan FAQs

What is a non-emergency medical transportation business plan.

A non-emergency medical transportation business plan is a plan to start and/or grow your non-emergency medical transportation business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Non-emergency Medical Transportation business plan using our Non-emergency Medical Transportation Business Plan Template here .

What are the Main Types of Non-emergency Medical Transportation Businesses?

There are a number of different kinds of non-emergency medical transportation businesses , some examples include: Wheelchair transport, Basic life support, Advanced life support, and Bariatric Transport.

How Do You Get Funding for Your Non-emergency Medical Transportation Business Plan?

Non-emergency Medical Transportation businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Non-emergency Medical Transportation Business?

Starting a non-emergency medical transportation business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Non-emergency Medical Transportation Business Plan - The first step in starting a business is to create a detailed non-emergency medical transportation business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your non-emergency medical transportation business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your non-emergency medical transportation business is in compliance with local laws.

3. Register Your Non-emergency Medical Transportation Business - Once you have chosen a legal structure, the next step is to register your non-emergency medical transportation business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your non-emergency medical transportation business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Non-emergency Medical Transportation Equipment & Supplies - In order to start your non-emergency medical transportation business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your non-emergency medical transportation business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.


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  1. Hospital Business Plan [Free Template

    Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

  2. PDF Appendix 4: Sample Business Plan

    Appendix4: Sample Business PlanThis sample Business Plan was developed by Heather Shannon, CNM, MS. MPH as part of her MPH project. A small community hospital used this plan to launch a practice with two midwives and includes plans for practice growth a. d the addition of more midwives. See Appendix 2 for a high-level summary of the financial ...

  3. Medical Clinic Business Plan PDF Example

    Medical Clinic Business Plan PDF Example. Creating a comprehensive business plan is crucial for launching and running a successful medical clinic. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your medical clinic's identity, navigate the competitive market, and secure ...

  4. Hospital Business Plan Example [2024 Updated]

    Step2: Get Funding. One of the main reasons to develop a startup hospital business plan is to get funds. As Mercy Ltd had the aim to help treat those who couldn't afford usual hospital charges, Gillian paid special attention to this hospital business plan sample pdf to attract investors. Step3: Find a Location.

  5. How To Write a Business Plan for Hospital in 9 Steps: Checklist

    2. Craft a compelling funding proposal: Develop a persuasive funding proposal that clearly outlines your hospital's mission, goals, financial needs, and potential benefits for investors or partners. Emphasize the unique value proposition and the impact your hospital can make in the healthcare industry. 3.

  6. PDF Creating a Business Plan for a Community Health Center Capital Project

    BUSINESS. PLANNING, or the writing of a business plan, is the third and final component of an organization's planning process. The process usually begins with a mission (or, vision) statement. Mission statements are broad, sweeping declarations about the organiza-tion's vision and/or raison d'être.

  7. PDF Business Plan Development Guide Overview

    The Comprehensive Business Plan Development Guide is a detailed guideline for developing concise, coherent and complete business plans for presentation and review by hospitals' senior leadership and executive boards. It guides planners in the development of consistent, complete and efficient business plans even though each opportunity is unique.

  8. Healthcare Business Plan Template [Updated 2024]

    In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk. Download our Ultimate Business Plan Template here >. Below is the business plan outline you should use to create a business plan for your healthcare company. Also, here are links to several healthcare business plan templates:

  9. PDF Start up Business Plan

    1. Cover Page - company name, address, telephone, fax, e-mail, company contact and title. 2. Table of Contents - major headings in your business plan. 3. Executive summary - 1-3 page summary of the most important aspects of your business plan, include your mission statement. 4.

  10. Business Plan Template for Hospital

    If you're in the healthcare industry and looking to create a business plan for your hospital, ClickUp's Business Plan Template can help guide you through the process. Follow these six steps to effectively use the template: 1. Define your vision and mission. Begin by clearly defining the vision and mission of your hospital.

  11. 7 steps to writing a business plan for your healthcare business

    1. Identify your end goal. Perhaps the most important step of writing a business plan is identifying what it is you are trying to achieve. Identifying clear business goals will enable you to build a step-by-step plan to ultimately achieve these aims. Dr Gero Baiarda, Clinical Director at GPDQ, states the importance of knowing your practice's ...

  12. Healthcare Business Plan Template (2024)

    The global healthcare market is one of the largest and highest-valued industries in the world. According to Global Newswire, the global healthcare services market is currently valued at $7548.52 billion and is expected to reach $10414.36 billion in 2026. This growth is expected to continue for the foreseeable future.

  13. How to Write a Business Plan for a Private Clinic: Complete Guide

    How to Open a Medical Clinic in 10 Steps: Complete Guide. 1. Executive Summary. The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors. If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

  14. Ultimate Guide: How To Start A Hospital

    Comprehensive Business Plan Writing. Writing a business plan is a crucial step in starting a hospital. This document outlines your hospital's mission, vision, and operational strategy. Investors and stakeholders will look to it when deciding to support your project. First, outline your mission and vision statements.

  15. Hospital Business Planning Best Practices

    Hospital Business Planning Best Practices. By Community Hospital Corporation April 10, 2018 Operational Improvement, Strategic Direction. Vital to an organization's future, a business plan is a framework outlining the steps for financial and operational success. For many hospitals, this process has occurred at five-year intervals tied to ...

  16. Hospital Business Plan [Sample Template]

    Legal expenses for obtaining licenses and permits - $1,500. Marketing promotion expenses for the grand opening of Joan & Phil® Hospital, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of - $3,580. Cost for hiring Business Consultant - $2,500.

  17. PDF Business Plan

    Business Plan . July 2019 . Page 2 of 22. Executive Summary . ... Emergency Department, Physician Clinic, and hospital for services. The greatest impact will be in blocking a ... In fact, the number of urgent care visit per 1,000 exceeded the number of ED visits starting in 2012 and continues to increase. Page 5 of 22.

  18. Hospital Business Plan

    hospital business plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. The document discusses starting a hospital business. It provides guidance on researching laws and regulations, developing a business plan, and obtaining necessary licenses. Key points include checking with the local ...

  19. Hospital Business Plan Template

    Hospital Business Plan Template - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. This document outlines a business plan for a hospital. It includes sections on the hospital's rationale, description, services offered, location and equipment. It also covers demand for services, competitive analysis, pricing structure, implementation plan and 3-year ...

  20. How to write a Medical Center Business Plan (Step by Step) Guide

    Step by Step(ACTIONABLE)Case Study. Writing a Medical Center business plan is no easy task - especially because of the amount of details involved. You need to consider location, equipment, employment of specialist staff, as well as setting the goals for operating and growing the center and considering finances and information technology.

  21. Medical Business Plan

    Medical Business Plan Example. nvmedicalcenter.org. Details. File Format. PDF. Size: 8.86 MB. Download. If writing a medical business plan were easy, every business aspirant would do it with ease. To be clear, a comprehensive business plan for a new healthcare facility takes time to put together.

  22. PDF Strategic Business Planning for Hospital at Home:

    Successful Hospital at Home programs may start small, but will plan for expansion over time. This requires engaging key HaH stakeholders - organization leaders and clinicians - early and often in the program design process. Use the startup phase to refine clinical and operational

  23. Non-Emergency Medical Transportation Business Plan Template

    Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop A Non-emergency Medical Transportation Business Plan - The first step in starting a business is to create a detailed non-emergency medical transportation business plan