business plan writing services in kenya

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We found 68 business plan writing freelancers offering 70 freelancing services online in nairobi..

Dennis Mukanda

Nairobi, Nairobi Area, Kenya

Report writing and Business Plan writing

$5/hr · Starting at $25

I have experience and expertise in business plan writing ,formulating business designs ,and business reports on marketing, financial and operational viewpoint

Stanley Kirigha

Past Earnings

Business Plan Writing and Research

$30/hr · Starting at $150

Business plan development and writing; project formulation, appraisal of investment proposals; development of financial models and forecasting; economic and financial viability evaluation; analysis of…

Peter m1987

Nairobi, Kiambu, Kenya

Business Plan Writing

$8/hr · Starting at $25

I write full and complete business plans for both startup and existing businesses and nonprofits. For businesses they may need the business plan for management or getting funding in form of investors,…

Nairobi, Nairobi, Kenya

Pitch and Business Plan Writing

$20/hr · Starting at $25

I will write a project pitch or business plan for a product in the minerals or metals value chain. The pitch or plan may include general research and analysis of the sector, a rapid financial appraisa…

Ramadhani Hayeshi

Business plan writing.

Whether you want to start or grow a business, you need a realistic plan that you can implement. My approach helps you - concisely define the existing problem(s) in your target market/industry and the

Gerald Kimanthi

Financial analysis.

$100/hr · Starting at $198

An intellectually curious problem solver who can collect and analyse financial information and then draw valid conclusions from it. Gerald is comfortable working with complex F…

AMODOI PETER LOPEM

Business plan.

$50/hr · Starting at $100

I can work out a great business plan executive summary, and a business modal canvas for you which will be ideal for pitching

Eric Mwenda Miriti

Business plan writer.

$10/hr · Starting at $25

I have been a business plan writer for the last 4 years whereby i have been preparing business plans, business proposals, grant proposals and marketing plans to start-ups, entrepreneurs and organizati…

antony waigi 1

Academic , business plan, grant proposal.

$25/hr · Starting at $25

Hello there :), Thank you for visiting my profile. I provide top notch academic and research writing services; these include and not limited to, technical writing, articles writing, Business plan wr…

Alex kimani 2

Seo copywriter/ business plan/ amazon.

As a copywriter and copy editor with a solid background in style, tone, and discourse, I specialize in turning your ideas into high-quality content. If you are looking for a writer who can impress you…

millicent magadi

Business plan and financial.

$20/hr · Starting at $50

i will write a quality business plan and ensure that it has all the necessary details. it will be detailed and efficient for the purpose that you may require it for. i am well versed with writing bus…

Business Planning & Market Research

I am a Business Planning Expert – I am proficient in Business Plan Writing, Investor pitch decks, Investment Prospectus, Grant Writing, Business Sale Proposals, etc. Other related services include Ma…

JOHN MAINA 11

Market research and business plan expert.

$20/hr · Starting at $80

Hello esteemed client! Welcome to this terrific market research gig. I will assist you in an in-depth market research and web research. I will be happy to assist you in researching any market-relat…

Lydia Nyambura Kamau

Chemistry research and bs plan writing.

Am well equipped in chemistry research, that includes: Organic, Inorganic, Instrumentation and Chemical Methods of Analysis, laboratory practice and biochemistry research. I do research to both studen…

Paul Omondi otieno

nairobi, Nairobi Area, Kenya

Busines Plan Development

$25/hr · Starting at $125

With a track record of over 5 years in small business business plan writing and business model development in different sectors,I am confident that these types of projects will be meeting safe pair of…

Kennedy Toywareng

Nairobi, Rift Valley, Kenya

Business consultant

$8/hr · Starting at $30

I do monitoring and evaluation, business plan writing, I also do research on sales and marketing, I do research on environment and environment changes globally.

Business design, development and growth

$55/hr · Starting at $220

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Finance Guru and business writer

Exceptionally qualified business analyst and consultant with over 7 years in business plan writing, start-up consulting, financial modelling and valuation. Top 20% in Financial analysis on Elance. I t…

James Ndungu 3

Bankable business plans.

$10/hr · Starting at $100

My powerful documents help my clients pitch their ideas to investors, seek bank loan, search an equity partner, Raise VC Funding, Win Grants, Getting VISAS for business immigration, starting new franc…

Isaiah Mwanza

Financail analyst and business planner.

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There is a system you can use to write a business plan in Kenya that streamlines the entire process.

By using this system, not only makes the writing process faster and simpler but also way more useful in a really practical way.

If you want to organize your business and start strategically increasing your profits and growing towards your goals, then keep reading this guide.

This business plan has six main sections and I’d recommend that you start by scribbling your ideas for each on a separate blank piece of paper.

Once you get your ideas worked out, you can create one cohesive document.

How to Write a Business Plan in Kenya

Now, the six pages of your business plan in Kenya are

Product
Production and Delivery

Let’s look at each of these pages, shall we?

Page #1. Overview

The first page of your business plan will be an overview.

It is going to give a basic understanding of what your company does and the structure of your business.

Now, on that first overview page of your business plan, you want to include

Your business structure
Location, that is where you do business and also
A brief description of exactly what your company actually does.

The next piece of information for your company’s overview is your business’s mission, which is really important.

Here is why;

The business mission is the driving force behind your business plan in Kenya.

It is what all your plans are focused on achieving and if you don’t have a mission’s like trying to make plans to reach a goal without having the goal.

So make sure you don’t skip this step.

The final component of the overview page is your chart of accountability.

This chart describes who is accountable for which of the major tasks involved in running the business.

And the three main areas of accountability in most businesses are

Sales operations
Finances

Page #2. Message

The second page of your business plan in Kenya will focus on outlining your company’s message.

If you want your business to be successful, you MUST have a clear idea of;

What message you are working to communicate to your customers,
Who are those customers
How do you fit into their lives and
How can you help them solve a problem that they are facing and create a result that they are looking for.

Here are the questions that you will want to answer on this page of your business plan

What problem does your company solve for your customers
What result does your company create for those customers
How does your company create those results
Who does your company serve
Why do you do what you do
Why should your customers choose you over your competition
What is your company’s step by step plan for creating those results for the customer or what is your proprietary system

This both helps to answer the question of what sets you apart from your competition

It also shows your customers how you are going to create those results that you are promising.

By making this clear, you are instilling confidence in your ability to create the results.

Page #3. Marketing

Let’s talk about the third page of your business plan.

This page focuses on marketing and generating sales.

First, you will want to define your target market by their demography and psychographics.

Demographics are attributes such as their age, income, where they live.

On the other hand, psychographics has to do with their interests, desires, and fears.

Here, you will also want to include an estimated size of your target market .

More importantly, where you have identified that you can find groups of those target customers.

Here is a little big hint;

If you haven’t yet figured out where you can find groups of those customers be it online or off, you are probably going to have trouble successfully marketing your product or service.

So if you come to this part in the business plan and don’t know what to put here, stop and do some digging.

Make sure that YOU can find this customer you have defined here.

If you can’t, you might want to consider redefining that target customer and pivoting your marketing position.

The final three pieces of information that you can include on this page of your business plan are

Your visibility strategy. This explains how people will first learn about your brand and your products
Your lead generation strategy, which explains how you will establish contact with the people who have discovered your brand
Your conversion strategy, which is essentially your sales strategy. Explain how you will turn those leads you’ve generated into paying customers.

Here is a quick heads up;

As you are working through this business plan, it’s more than likely that you won’t know the answers to all of these questions.

And you won’t have all these things figured out yet.

I just want to let you know that that is completely alright.

And actually, one of the main purposes of writing your business plan is to become aware of things you haven’t thought about yet or haven’t figured out.

Because only once you are aware of what you don’t know, you will be able to think through it.

Don’t put off writing the business plan in Kenya just because you don’t know everything yet.

Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out.

Page #4. Product

This page describes the product or products that you sell.

To clarify, a product could be a physical product or a digital product or service.

I highly recommend that you choose just one product as your business’s primary product.

You might be selling several different things, so determine what your main product is that you are going to center your business’s marketing message around.

Many different parts of your business development will be much easier if you do have one product that is the focus.

Now, on this page of the business plan, start by identifying

what that product is and then
describing the result that the product creates.

Here’s a little SECRET;

What your business sells is really the result your product creates not the product itself.

After describing the results, describe the impact the product creates.

This is different than the result itself.

It’s instead how the customers’ life is affected by the result of the product.

For example;

If your product is a vacuum cleaner, then the result the product creates is clean floors.

But the impact of the product is that your prospect feels better about the state of their house.

Now they have a cleaner, healthier living environment and perhaps feel more confident inviting some company.

Once you have described those three things for your main product, you can move on to other products that your company sells and do the same.

Page #5. Goals

The final page of your business success plan has to do with your goals.

If you have looked at any examples of business plans in the past or read a guide on how to write a business plan in Kenya, you might have seen a section that focused on projections.

sales projections or
new customer acquisition projections, or
market share projections

And if you’ve tried to write a business plan in Kenya in the past and you tried to write this section, you may have found it very difficult.

Chances are that is because you are running a small business in Kenya or maybe you have just started your business.

Truth is, it is really difficult to make accurate projections or projections at all for that matter if you don’t have any data to base them on.

And that is why I’d recommend that instead of trying to create projections, you simply set goals if you are just starting your company or have only been in business for a couple of years.

You can decide exactly how long you want to make your goals for.

But a good place to start would be to set some one-year goals and also some five-year goals.

This way you know what you need to work on right now but you also know where you are aiming long term.

For each time frame, you can set whatever goals you’d like.

However, some that I might recommend;

number of sales total revenue
Profit
impact in terms of the number of customers who you help or how wide you spread your message and
Development, could be the extent to which you have advanced the product that you create and offer or to what extent you have built your company.

And of course, when setting goals, it is always important to set specific, measurable goals and a deadline for when you plan to reach them.

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Final thoughts on creating a business plan in Kenya

All right, that is everything you need to include in your business plan in Kenya.

As you can see, they are simple pages and you probably already know most of the information that will be going into this business plan.

There are many other pieces of information that you may want to include in your business plan

You are more than welcome to include any relevant information that describes how you successfully run you and how you plan to reach your goals.

Here is my final piece of advice for you;

Make sure that you don’t overcomplicate things.

More words are not better.

In fact, your business plan in Kenya will be the most useful if you keep it short and relatively simple.

If you write a document that’s 20 40 or more pages long, chances are high that nobody will ever go back and read it again.

A business plan is a written document that describes your business, its objectives and strategies, and how you will achieve them. It outlines your marketing plan, financial projections, and operational procedures.

A business plan is important because it helps potential investors or lenders understand your business concept, objectives, and strategies. It also gives an overview of the financial viability of the business and helps you analyze potential risks.

A business plan should include a summary of your business concept, products and services, market segment, target consumers, marketing plan, financial plan, including cash flow statement, balance sheet, profit and loss statement, and sales forecast, operational procedures, personnel, infrastructure, and ownership.

The cost of writing a business plan varies depending on the complexity of the business and the depth of the analysis required. On average, it can range from KES 10,000 to KES 50,000.

Every business owner, whether an established entrepreneur or a startup, should write a business plan. It is a crucial document required to give potential investors an overview of the business and its financial viability.

To attract an investor with your business plan, you need to clearly define your business concept, market segment, target consumers, and marketing plan. You should also provide financial projections, including the required investment and the expected return on investment.

The purpose of a financial plan in a business plan is to provide an overview of the business’s financial viability. It includes cash flow statement, balance sheet, profit and loss statement, and sales forecast.

To write a marketing plan for your business, you’ll need to analyze your market segment, determine your target consumers, and define your promotional, advertising, and sales strategies to attract and retain them. You should also set objectives and strict budgets for your promotion and advertising activities.

You should update your business plan constantly to reflect changes in your business environment, like increased competition, new regulations, or changes in your products or services. You should review and update it at least once a year, or whenever significant changes occur.

A profit and loss statement is a financial statement that shows the revenues, expenses, and net income or loss of a business for a specific period, usually monthly or annually. It helps business owners analyze their profit margins and identify areas where they can cut costs and increase revenue.

Yes, every business needs insurance to protect its assets, employees, and customers. You should consider insurance options, like liability insurance, property insurance, or workers’ compensation insurance, depending on your business operations and risks.

3 Responses to “How to Write a Business Plan in Kenya (+ Free PDFs)”

Yoh. This was great content. I will apply it on my business and see the results. Thanks a lot.

Yes Chris, glad you found it valuable.

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Table of Contents

Starting a business in Kenya without a Professional Business Plan in Kenya is like Hiking Mt Kenya without a map or GPS support – you’ll eventually get lost and starve

Many entrepreneurs know exactly what they want to accomplish with their new business, they know what products or service they will offer, what makes their product better than the competition and how to operate their business, however, many have never written a business plan in Kenya before and hence need professional help and guidance along the way, whether in research, forecasting sales, calculating costs or creating financial estimates and projections , this is where we come in.

We guide you throughout the process to come up with a professional business plan in Kenya and help you document your business concept, vision, research and all other elements of your Business into a presentable business plan in Kenya that you can use as a management tool or to share with external entities such as government authorities or investors.

The benefit of having a Professional Business Plan in Kenya includes the following;

Clarify your vision and decide whether to forge ahead with the business idea.
Determine if your product and/or service has a enough market to support it and whether or not it will be profitable.
Provide an estimate of your start-up costs and how much you’ll need to invest or finance.
Convince investors and lenders to fund your business.
Define your target market (who your customers are or will be) and how to best reach them through strategic marketing actions or expanding market coverage or reach.
Establish or reevaluate your competitive position within the marketplace, by conducting a thorough analysis of the competition (finding out where your competitor’s weaknesses are and how you can take advantage of them).
Define corporate objectives and programs to achieve those objectives.
Help your business make money from the start by developing effective operational strategies.
A business plan in Kenya helps you understand the risks involved and anticipating potential problems so you that can solve them before they become disasters.

Click Here to speak to an expert for help on how to write a business plan in Kenya.

Business plan faqs, how to write a business plan in kenya.

Depending on the complexity of the business idea and the amount of data required, a business owner can opt to write the business plan by themselves if the idea is not soo complex. Alternatively they can opt to engage a consultant to help them come up with the professional business plan with an extensive market research and accurate financial projections. Contact us today for more.

How much does a business plan cost in Kenya?

The cost for business plans vary depending on the complexity of the idea and the amount of research work to be carries out. reach out to us today for a free quote on the the same.

How much capital do I need to start a business in Kenya?

The capital requirement for starting a business in Kenya depends on the specific business idea and hence the need of having a business plan to guide you on the costs related to successfully running and growing the business idea. A Business plan will form a good basis to support your business idea when seeking for funding.

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How to Write a Highly Effective Business Plan in Kenya [Step By Step]

Starting a business in Kenya can be an exciting and rewarding journey. However, to be successful in any business, you need careful planning and preparation. One essential tool for success is a well-crafted business plan.

Now, if you have run or tried to start a business at some point, you know that writing a good business plan in Kenya can be a real pain. This mostly has to do with the fact that there aren’t that many helpful resources to help you write this important document.

To help you out, I have done plenty of research to identify the essential recipes of any effective business plan. So, in this guide, I will take you through the step-by-step process of writing a comprehensive business plan in Kenya that will work in most situations.

Let’s get started.

Types of Business Plans in Kenya

The first mistake people make when writing a business plan in Kenya is trying to come up with the perfect plan. However, businesses are different. There is no standard format that you must follow to write an acceptable plan.

What works for someone else might not work for your business. So, the first thing you need to do is decide what type of plan would be ideal for your business.

That said, there are two primary types of business plan formats you can choose from:

Traditional format
Lean format

Each format serves a different purpose and caters to different business needs. Let’s discuss the key differences and what you’ll need to include in each format:

Traditional Business Plan Format

The traditional format is a comprehensive and detailed approach to business planning. You mostly use this format when seeking funding from investors, applying for loans, or presenting to external stakeholders who require a thorough understanding of your business.

The traditional format typically includes the following sections:

Executive Summary: A concise overview of the entire business plan, highlighting the key points and attracting the reader’s attention.
Company Description: Provides an overview of the business, including its legal structure, history, mission statement, and goals.
Market Analysis: Examines the target market, industry trends, competition, and customer demographics.
Product or Service Line : Describes the products or services you offer, their features, benefits, and unique selling proposition (USP).
Marketing and Sales Strategy: Outlines the marketing and sales approach, including pricing, distribution channels, promotional strategies, and customer acquisition plans.
Organizational Structure and Management: Defines the legal structure, key team members, their roles and responsibilities, and the company’s organizational chart.
Product Development and Operations: Details the process of developing and delivering products or services, including manufacturing, sourcing, and quality control.
Financial Projections: Presents financial forecasts, including sales projections, expense estimates, profit and loss statements, cash flow statements, and balance sheets.
Funding Request and Use of Funds: If you are seeking funding, this section outlines the amount of funding you need, its purpose, and how you will utilize it.
Risk Assessment and Mitigation: Identifies potential risks and challenges, along with contingency plans and strategies to mitigate them.
Appendices: Additional supporting documents, such as market research data, resumes of key team members, balance sheets, product brochures, and legal agreements.

Lean Business Format

The lean format, also known as the one-page business plan, is a condensed and simplified version of the traditional format. It is suitable for internal use, quick reference, or when you have limited time and resources.

In most cases, if you are starting a small business, you will likely only need a lean business plan. I wouldn’t recommend going through the hassle of writing a comprehensive business plan if you are only starting a small business.

The lean format typically includes the following sections:

Problem: Identifies the problem or need in the market that the business aims to solve.
Solution: Describes the product or service that addresses the identified problem or need.
Target Market: Defines the specific customer segment(s) the business intends to serve.
Unique Value Proposition (UVP) : Clearly states the unique selling points or advantages of the product or services over those that already exist in the market.
Key Metrics: Outlines the key performance indicators (KPIs) that you will use to measure the success and progress of your business.
Channels: Describes the marketing and distribution channels that you will utilize to reach the target market.
Revenue Streams: Identifies the different sources of revenue for the business.
Cost Structure: Provides an overview of the main cost components involved in running the business.
Milestones: Sets specific milestones or goals to track progress and achievements.

The lean format emphasizes brevity and clarity, focusing on the core elements you need to communicate the business idea quickly and effectively. As I said, it is likely what you will need, unless you are running a large-scale business that requires outside funding.

While the traditional format is more comprehensive, it requires significant time and effort to create. The lean format, on the other hand, provides a streamlined and concise overview, making it suitable for startups, small businesses, or when you need a quick snapshot of your business.

Therefore, the choice between the two formats depends on the specific purpose, audience, and resources available for business planning.

Steps to Writing an Effective Business Plan in Kenya

When writing a business plan, I always recommend doing things in order instead of blindly following the standard business plan format. This will help you create a more wholesome business plan that can help your business quickly get off the ground.

So, the steps I am going to outline here might not be the same as what you see in a standard traditional business plan. However, this format will still work and helps be more orderly. After writing, you can rearrange the sections to match a format you are more comfortable with.

For instance, while experts recommend writing the executive summary last, it is usually the first section in your business plan.

Here are the steps you should follow when writing a business plan in Kenya:

Understand the Purpose of Your Business Plan
Conduct Market Research
Define Your Business Model
Write the Executive Summary
Write the Company Description
Describe Your Product or Services
Outline Your Marketing and Sales Strategy
Show Your Financial Projections
Describe the Organizational Structure and Management
Perform Risk Assessment and Mitigation
State Your Funding Request or Requirements
Outline the Implementation and Execution Plan
Add an Appendix

Before diving into the details, you need to clarify the purpose of your business plan. Determine whether it is intended for internal use or to attract external stakeholders such as investors or lenders. Understanding your target audience will help shape the content and tone of your plan. It also helps you decide whether to use a lean or traditional business plan format. Later in this guide, I will show you how to clearly define the purpose of your business plan and decide on the best course of action. So, keep reading.

To build a solid foundation for your business plan, you must conduct thorough market research To do this, analyze the target market, evaluate industry trends and competition, and identify customer needs and preferences. This research will help you position your business effectively and make informed decisions.

Clearly define the nature of your business, whether it’s a product or service-based enterprise. Outline the key features of your offering and identify your unique selling proposition (USP). Additionally, explain your revenue streams and pricing models to demonstrate the financial viability of your business.

Provide an overview of your business idea , highlighting its uniqueness and potential. The executive summary should summarize the key elements of your business plan, including your target market, products or services, marketing strategy, and financial projections. Most experts recommend writing the executive summary last after you get a good picture of your business.

In this section, explain the nature of your business, its legal structure, and your mission statement. Clearly describe the products or services you offer and the problem they solve for your target market. Lastly, highlight any unique selling points or advantages your business has.

I like to think this is the most important part of your business plan. In fact, all the other sections revolve around proving that your product or service is viable. Now, this is where you go into more detail to describe what your product or service is all about. You need to explain their features, benefits, and any unique aspects. You can also outline your product development or service delivery process. In a nutshell, this section should: ✓ Explain how your product or service works ✓ Detail the pricing model for your product or service ✓ Identify the target customers ✓ Define the supply chain and order fulfillment strategy ✓ Detail sales strategy ✓ Show your distribution strategy

Identify your target customer segments and outline your marketing channels and strategies. Start by clearly defining how you will reach your customers and differentiate yourself from competitors. Next, create a sales forecast and budget to demonstrate the revenue generation potential of your business. Additionally, outline customer acquisition and retention plans to showcase your approach to sustainable growth.

This section involves estimating startup costs and the initial investment you will need to start the business. To show your financial projections, create a sales forecast and revenue projections based on market research and industry trends. After that, analyze operational expenses and overhead costs to ensure they are realistic and aligned with your revenue expectations. This will help you develop a cash flow statement and profit and loss statement to provide a clear picture of your financial health. While at it, don’t forget to project financial metrics such as return on investment (ROI) and conduct a break-even analysis to assess the profitability of your business.

Use this section to describe the legal structure of your business, such as whether it is a sole proprietorship, partnership, or limited liability company. Start by defining the roles and responsibilities of key team members and then highlight their expertise and experience. Make sure that you are presenting a strong management team that will instill confidence in potential investors and lenders.

In this section, identify potential risks and challenges that your business may face, such as market fluctuations or regulatory changes. Next, evaluate the potential impact of these risks and develop contingency plans and risk mitigation strategies. By addressing potential obstacles upfront, you demonstrate preparedness and minimize the potential for negative outcomes for your business.

If you are seeking funding, clearly state the amount of funding you need and its purpose in this section. Ensure that you describe how the funds will be used and outline your repayment plan, if applicable. To succeed with your funding request, you may want to provide supporting financial data, such as cash flow projections and break-even analysis in your business plan.

To ensure that you actually put your business plan to work, you should define a realistic timeline for implementing it, taking into account the necessary steps and resources you require. A big part of defining an execution strategy is setting milestones and goals for different phases of your business’s growth. To achieve this, allocate resources and budget accordingly and establish a monitoring and evaluation process to track progress and make necessary adjustments.

This is the last section of your business plan. Here, include any supporting documents, such as market research data, resumes of key team members, and relevant legal agreements. You should also attach financial statements, including balance sheets, income statements, and cash flow statements.

How to Define the Purpose of Your Business Plan

As promised, I am going to briefly show you how you can define the purpose of your business plan. This exercise will help you decide what kind of business plan you need so that you can allocate time and the right resources to it.

The purpose of a business plan can vary depending on the target audience (people who will read your business plan), the size of the business, and your specific objectives. For instance, whether you need funding or not.

Here are the key steps to define the purpose of a business plan:

Are you seeking funding from investors or financial institutions?
Do you need a roadmap to guide your business operations and strategy?
Are you looking to attract potential partners or key employees?
Do you want to assess the viability of your business idea before launching it?
Consider Your Target Audience: Determine who will be reading your business plan. The purpose may vary depending on whether you are presenting it to potential investors, lenders, partners, or internal stakeholders. Whatever the purpose, ensure that you tailor your business plan to address the specific needs and interests of its audience.
Define Internal vs. External Purpose: Differentiate between internal and external purposes of your business plan. An internal business plan primarily serves as a strategic tool for the entrepreneur and the management team. It outlines the company’s goals, strategies, and operations. On the other hand, an external business plan is aimed at external stakeholders and focuses more on market analysis, financial projections, and investor returns.
Craft a Clear and Concise Mission Statement: A mission statement succinctly communicates the core purpose and values of your business. It should define what your business does, who it serves, and how it differentiates itself from competitors. This statement will guide the overall purpose and direction of your business plan.
Set Measurable Objectives: Determine the specific objectives you want to achieve with your business plan. For example, if seeking funding, your objectives may include securing a certain amount of investment or achieving a specific valuation. If using it for internal purposes, your objectives might revolve around increasing market share, improving profitability, or expanding into new markets.
Align Purpose with Action: Ensure that the purpose of your business plan aligns with your overall business strategy. The goals and objectives set in your plan should drive the actions you take to accomplish them. Your business plan should act as a roadmap, providing a clear path toward achieving your desired outcomes.

Why Is a Business Plan Important When Starting a Business in Kenya?

A business plan is important for several reasons:

Roadmap for Success: A business plan serves as a roadmap that outlines the goals, strategies, and actions required to achieve success. It provides a clear direction for the business and helps you stay focused on its objectives.
Business Validation: Creating a business plan requires conducting thorough market research, analyzing the competition, and understanding customer needs. This process validates the feasibility and viability of the business idea before investing significant time and resources.
Funding and Investment : Investors, lenders, and financial institutions often require a business plan to evaluate the potential of a business and assess its profitability. A well-prepared plan can increase the chances of securing funding or investment by demonstrating a clear vision, growth potential, and a solid financial outlook.
Decision-Making Tool: A business plan enables entrepreneurs to make informed decisions by analyzing various factors such as market trends, financial projections, and operational requirements. It helps identify potential risks and challenges and provides a framework for developing contingency plans.
C ommunication and Alignment : A business plan serves as a communication tool, enabling entrepreneurs to articulate their vision, mission, and goals to stakeholders, including employees, partners, and suppliers. It aligns all stakeholders towards a common objective and ensures everyone is on the same page.
Operational Efficiency: A business plan outlines the organizational structure, roles and responsibilities, and operational processes. It helps streamline operations, optimize resource allocation, and improve overall efficiency.
Growth and Expansion: As a business grows, a business plan can guide its expansion efforts by providing a framework for assessing new market opportunities, introducing new products or services, and developing strategies to penetrate new markets.
Monitoring and Evaluation: A business plan establishes key performance indicators (KPIs) and benchmarks to measure the progress of the business. Regularly reviewing and updating the plan allows entrepreneurs to track their performance, make adjustments as needed, and ensure they are on track to achieve their goals.

The Bottom Line

Creating a business plan is an essential step for any entrepreneur in Kenya. It provides a roadmap for success, helps secure financing, and facilitates decision-making. Therefore, by following the steps I outlined above, you’ll be well-equipped to navigate the entrepreneurial landscape in Kenya.

Remember, a business plan is a dynamic document that should be reviewed and updated regularly as your business evolves. This means that it doesn’t have to be perfect the first time you write it. You can always come back later and update it as the dynamics of your business change.

L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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How to Write a Winning Business Plan in Kenya for 2024

Thinking of diving into the world of entrepreneurship in Kenya?

Whether you’re dreaming of launching a small business or aiming to shake up the startup scene, the key to success starts with a killer business plan. But don’t worry – we’ve got you covered with our free business plan template.

Ready to turn your ideas into reality? Let’s get started.

Table of Contents

What is a Business Plan?

At its core, a business plan is a comprehensive blueprint that outlines the vision, objectives, strategies, and operational intricacies of a business.

It encapsulates the essence of the business idea, its feasibility, and the roadmap to achieving desired outcomes.

From securing funding to navigating day-to-day operations, a well-crafted business plan acts as a guiding beacon for entrepreneurs in Kenya.

Why You Need a Business Plan in Kenya?

A business plan in Kenya is not just a document; it’s a strategic roadmap essential for navigating the vibrant entrepreneurial landscape.

Here’s why having a business plan is crucial:

Attracting Investors: In Kenya’s dynamic business environment, investors rely on business plans to assess the feasibility of ventures before committing funds. A well-crafted plan increases your chances of securing investment.
To secure a business loan: Most Lenders like banks may want to see a solid business plan before providing financing. The document helps them minimize risk. They want to see that a business has a serious and realistic plan in place to generate income and repay the loan.
Identifying Weaknesses: Before launching, a business plan helps identify potential pitfalls, allowing entrepreneurs to mitigate risks and avoid costly mistakes in the Kenyan market.
Strategic Planning: Writing out your plan clarifies your business ideas and helps you understand the scope of your venture. It outlines the necessary resources, time, and money required for success in Kenya.
Evaluating Ideas: With multiple business ideas in mind, a business plan for each can help prioritize efforts and focus on ventures with the highest potential for success in the Kenyan context.
Research: Crafting a business plan requires thorough research of the Kenyan market and competitors. This information informs strategic decisions and helps entrepreneurs stay ahead of the competition.
Recruiting: A well-defined business plan communicates your vision to potential hires in Kenya, instilling confidence in the venture and aiding in recruitment efforts as you build your team.
Partnerships: Whether collaborating with local brands or international partners, a clear business plan helps stakeholders understand your vision, audience, and strategy, fostering mutually beneficial partnerships.
Accessing Opportunities: In Kenya, business plan competitions and grants offer valuable opportunities for growth and recognition. A compelling business plan increases your chances of winning such competitions and accessing resources to fuel your venture’s success.

In short a business plan guides you through organizing ideas, attracting investment, and seizing opportunities in the dynamic market. It’s the essential tool for navigating Kenya’s vibrant business landscape.

How to write a business plan in Kenya in 7 steps?

Crafting a business plan is a crucial step in turning your entrepreneurial vision into reality. By following a structured process, you can ensure that your business plan effectively communicates your ideas, goals, and strategies.

The Title Page

Executive Summary
Business Description
Market Analysis
Products & Services
Marketing Plan
Management & Operations
Financial Projections

Let’s explore the essential steps involved in creating a comprehensive and actionable business plan that sets the foundation for success:

The very first page that any investor or team member will see is the title page. The page will include the following:

Your company name and logo
Business address
Names of the business owners
Date (when you wrote the business plan)
Content table

Executive Summary:

The executive summary provides a high-level overview of your business, condensing key details from other sections.

It serves as your elevator pitch, grabbing the reader’s attention with your mission, vision, goals, product, leadership, financial insights, and growth strategies.

Imagine pitching your business in a 45-second elevator ride to entice potential investors. Consider crafting this section last, once you’ve developed the finer points of your business plan.

The following business information should be included when writing an executive summary

Value Proposition: Clearly articulate what your company offers and why it’s exceptional in a single sentence. For instance, CreativeK Consulting promises “Ideas Made Possible” Safaricom offers “Simple. Honest & Transparent,” and Equity Bank provides “Growing Together in Trust,”
Problem and Solution: Outline the problem your customers face and how your product or service resolves it, encapsulated in a paragraph.
Target Customers: Define your ideal customer with precision. Avoid broad categories; instead, focus on specific demographics such as “fashion-conscious men” or “business professionals” if you’re selling men’s suits.
Competitors: Identify competitors addressing similar issues and explain their approaches.
Team: Highlight briefly why your team is best suited to bring your offering to market.
Finances: Concentrate on essential financial aspects, including projected costs and revenue streams.
Funding Requirements: Provide details on startup expenses and the amount needed to launch your business successfully.
Milestones: Outline achieved milestones and future goals to demonstrate commitment and potential to investors, partners, or talent.

As mentioned above, before you can write this section you have to flesh out all of your company details, including who you are, who you’re selling to, how you’re going to sell your product or service, what your financial goals are, how you will reach those financial goals, and so on.

The rest of this article will inform you on how to do just that.

Business Description:

The Business Description is like giving a quick elevator pitch about your business. You’ll talk about what your business stands for its:

Mission Statement
Vision Statement

Plus, you’ll outline the products or services you offer and how they solve problems for Kenyan consumers.

Market Analysis:

Market Analysis dives deep into understanding the Kenyan market – who your competitors are, who your customers are, and where the opportunities lie.

By detailing information about the themes and trends within your industry, you’ll be able to show that the appetite for your product or service exists.

Outlining information about your ideal customer helps you to identify the marketing and sales tactics you can use to attract them. And highlighting your competitor’s strengths and weaknesses gives you a chance to showcase what you do better than the rest.

Customer Analysis
The Problem Analysis and Solution
Market Overview
Market Size means the total number of potential customers using your product/service.
Competitive Analysis

Products & Services:

Here’s where you showcase what you’re bringing to the table.

You can talk about the:

Features of the product/service
Comparison of the product/service with the competition
Product photos

For the production process, include:

Product/service implementation
Production requirements
Distribution and sales

For the lifecycle process, include:

Product life
Expansion opportunities

Marketing Plan:

The Marketing Plan outlines how you’ll reach and attract customers in Kenya. It’s all about tailored strategies – online, offline, or a mix of both – to capture the attention of Kenyan consumers and turn them into loyal customers.

Here’s what your marketing plan should include:

Your target market. Describe who your main customers are based on your research.
Which marketing channels you’ll use and which you’ll prioritize. Explain where you’ll advertise, like on social media, through word of mouth, or with Google Ads.
Your plan to attract customers at launch . Share how you’ll get customers’ attention when you first start, such as offering discounts for social media shares.
Your plan to retain customers . Tell how you’ll make sure customers keep coming back, like giving them rewards for shopping with you.
Your expected results . Talk about what you hope to achieve with your advertising, like more sales, and if you’ve already advertised, tell how it’s gone.

Management & Operations:

Meet the team! The Management & Operations section introduces the key players behind your business.

You’ll talk about who’s running the show, how things operate behind the scenes, and what resources you need to keep the business running smoothly in Kenya.

Here is a breakdown of what you need to include:

Introduce your team members and their roles
Showcase their expertise and qualifications
Identify additional roles needed for company growth
Budget for hiring experts like bookkeepers, CPAs, and attorneys
Specify the role of CPAs in managing accounting and tax matters
Outline the attorney’s role in legal affairs and dispute resolution
Seek referrals for hiring experts and include associated fees

Financial Projections:

Last but not least, let’s talk money! The Financial Projections section crunches the numbers to predict how your business will perform financially in Kenya.

You’ll outline:

Income statements
Profits or Loss statements
Revenue forecasts
Cash flow analysis

All to show potential investors that your business plan in Kenya is a solid investment.

How Much Does it Cost to Write a Business Plan in Kenya?

The cost of drafting a business plan in Kenya varies between Ksh 10,000 to Ksh 30,000. The price is based on factors such as complexity, scope, and the expertise of professionals involved.

While engaging professional consultants or firms may entail higher costs, entrepreneurs in Kenya can explore cost-effective alternatives like templates or online resources tailored to their specific needs and financial constraints in Kenya.

How to write a compelling business plan in Kenya

Keep it brief: A typical business plan can range from 10 to 20 pages. As long as you adequately cover the essentials, less is more.
Make it easy to read: Divide your document into distinct sections, so that investors can quickly flip between key pieces of information.
Know your margins: List every cost your business incurs, and make sure that you’re assigning those costs to each product or service that you sell.
Proofread: Double-check for typos and grammatical errors. Then, triple-check. Otherwise, you might risk your credibility.
Invest in quality design and printing: Proper layout, branding, and decent printing or bookbinding give your business plan a professional feel.
Be prepared in advance: Have everything ready to go at least two weeks ahead so you have time to make revisions in case of a last-minute change.

Common Mistakes made when creating a business plan in Kenya?

Lack of Clarity Failing to clearly articulate the business concept, goals, and strategies.
Inadequate Market Research Not conducting thorough market research to understand the target market, competition, and industry trends.
Unrealistic Financial Projections Overestimating revenues and underestimating expenses, leading to unrealistic financial projections.
Poorly Defined Target Audience Failing to clearly define the target audience and address their specific needs and preferences.
Weak Competitive Analysis Providing insufficient analysis of competitors and failing to differentiate the business from existing offerings.
Lack of Risk Assessment Neglecting to identify and address potential risks and challenges that may impact the success of the business.
Overlooking Operational Details Failing to include operational details such as staffing, logistics, and production processes.
Inconsistent Formatting and Presentation Presenting the business plan in a disorganized or inconsistent manner, making it difficult to read and understand.

Can I Use ChatGPT to Write a Business Plan in Kenya?

Absolutely! ChatGPT can serve as a valuable aid in the business planning process for entrepreneurs in Kenya. While it cannot replace the insights provided by human consultants, ChatGPT can assist in brainstorming ideas, refining content, and structuring the business plan effectively within the Kenyan market context.

However, it’s essential to complement AI-generated content with human expertise and customization to ensure alignment with the unique requirements and nuances of the Kenyan business landscape.

FAQs about writing a business plan in Kenya

Why is a business plan important for startups?

A business plan provides startups with a roadmap for success, helping to clarify objectives, identify potential challenges, and secure funding. It serves as a strategic tool for guiding growth and decision-making.

What should I include in the executive summary of my business plan?

The executive summary should provide a concise overview of your business, including its mission, key objectives, target market, unique value proposition, and financial highlights. It’s essentially a snapshot of your entire business plan.

How do I conduct market research for my business plan?

Market research involves gathering data on your target market, competitors, industry trends, and customer preferences. This can be done through surveys, interviews, focus groups, and analyzing industry reports and data.

How do I project financials for my business plan?

Financial projections should include income statements, cash flow forecasts, and balance sheets. You’ll need to estimate revenues, expenses, and cash flow based on factors such as sales projections, pricing strategies, and operating costs.

How do I determine the target market for my business?

Identifying your target market involves understanding the demographics, preferences, needs, and behaviors of potential customers. Conducting market research and analyzing data can help you define your target audience more effectively.

What should I consider when writing the marketing plan section of my business plan?

The marketing plan should outline your strategies for promoting your products or services, reaching your target audience, and achieving your sales objectives. This may include digital marketing tactics, traditional advertising methods, and branding strategies.

How do I address potential risks and challenges in my business plan?

It’s important to acknowledge potential risks and challenges in your business plan and outline strategies for mitigating them. This could include market fluctuations, competitive threats, regulatory changes, and operational risks.

Do I need a business plan if I’m already in business?

Even if you’re already in business, a business plan can be valuable for setting new goals, exploring growth opportunities, and securing financing for expansion. It provides a strategic framework for driving your business forward.

How long should a business plan be?

A business plan typically ranges from 15 to 25 pages, but concise plans as short as 10 pages can suffice, depending on the complexity of the venture and the audience. The key is to include essential sections such as an executive summary, market analysis, strategy, financial projections, and an appendix for supporting documents.

Final thoughts on Writing a Business Plan in Kenya

In conclusion, crafting a winning business plan in Kenya demands a strategic blend of foresight, market knowledge, and meticulous planning tailored to the distinctive characteristics of the Kenyan market. By adhering to the outlined components and leveraging appropriate resources, entrepreneurs can develop a robust business plan that not only charts a path to success but also instills confidence among investors, stakeholders, and customers alike within Kenya’s dynamic business environment.

With determination, adaptability, and a well-crafted plan finely tuned to the Kenyan context, the pursuit of entrepreneurial success in Kenya transitions from a mere aspiration to a tangible reality.

Written by Kigen

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Stay connected, how to write a business plan in kenya.

A Good Business Plan is essential for the success of any business. It would be best to have a business plan to convince investors to invest in your business idea. In other words, a Business Plan is a laid-out procedure of how the business is to be run.

After coming up with a business idea and collecting all the necessary information, you will have to put the ideas down on paper in a business plan. Writing a business plan is usually the first step when setting up a business.

Although some entrepreneurs have succeeded without one, many have failed because they did not have a business plan. But how do you write a good business plan?

This article has outlined the features of a good business plan and what the business plan should contain. It has details of how you should arrange content in a business plan. Therefore, you should read through it.

Qualities of a good business plan

A good business plan should have the following qualities:

1. It should be short

The purpose of every business plan is to be read. No one will read and analyze more than five hundred business plan pages. Many investors do not have time to read through many stories in a business plan. Therefore, you should be precise and brief in your business plan.

Also, a business plan is a tool that will require modification as time goes by. A voluminous business plan modifies a difficult task, and you might end up operating against your business plan.

2. Should be friendly to the audience

When writing a business plan, use a language your audience can understand. Use simple language instead of technical terminologies for cases where a potential investor is not an expert in your area of interest.

You are accommodating your investors, and keeping your product descriptions short and precise increases the chances of receiving the funds you need.

3. It should not make you feel intimidated

Many entrepreneurs and investors learn as they grow in business. Most successful business persons don’t even have a degree in business-related courses. Therefore, writing your business plan should not make you feel intimidated.

As long as you are passionate about your business idea, writing a plan on how you plan to grow should not be too hard to handle.

It would be best to write a simple one-page business plan (A lean plan). Once you have a lean plan, you can develop it later.

Now that you have known the features of a good business plan, it is time to look at what a business plan should have as content. Content is critical in determining whether your plan will be approved or trashed. The following are aspects that you should include in your business plan content.

Things to include in your business plan

1. executive summary.

This section gives an overview of your business plan. It should take one to two pages and be the first part of your business plan. However, some people write it as last, but the overview should give the reader what to expect.

2. Opportunity

In this segment, you give details of the product you want to deal with and the need of consumers that you seek to solve. This section analyzes the competition in the market you want to venture into and the target market for your product.

3. Execution

This is the third segment of your Business plan. Here, you must explain how you will use the opportunity.

In this section, you are supposed to give details of your sales and marketing plan, operations, and the criteria to measure success.

4. Team or company

Most investors look for not only good ideas but also good teams. In this section, you are required to give details of your team. Talk about the team you already have and those you need to employ.

You will also be required to provide your legal structure and location. If your company is already up and running, a history of previous businesses.

5. Financial Plan

No business plan is complete without a financial plan . A financial plan gives details about how money is utilized in the business. In this chapter, you are supposed to provide details on sales, profit and loss statements, personnel plans, cash flow statements, Balance sheets, and an exit strategy.

In a business plan, this section is one that many entrepreneurs find challenging, but investors will look keenly. Investors will pay much attention to the financial plan because they need to know how to spend their money and return it.

A typical business plan usually has a monthly projection for the first 12 months and an annual projection for at least the next five years. Although a Three-year forecast is enough, some investors will demand a full five-year forecast.

The following is an overview of details you should include in the Financials Plan of your business plan.

6. Sales forecast

A sales forecast is simply the projection of sales to be made over the next few years. Typically, a sales forecast is broken down into various rows, with each row offering a specific core product or service.

A sales forecast should also have corresponding rows showing the Cost Of Goods Sold. (COGS). The COGS is strictly the amount used to provide goods sold and not additional expenses such as rent and transport.

7. Personnel plan

Your personnel plan contains details of money spent on employees. All posts can be listed for a small business with the amount paid to each employee stated against the positions. The Personnel plan is divided into small sections for massive companies, such as sales and marketing.

The personnel plan also contains details of additional costs of employees other than salaries. These costs include insurance, payroll taxes, and other related expenses. Such costs are typically referred to as “employee burden.”

8. Profit and Loss statements

Your business number will come in at the Profit and Loss statements segment. This is where you will determine whether a business will make losses or profits.

The profit and loss statement utilizes all the data from the sales forecasts, personnel plans, and other costs involved in running the business.

The Profit and Loss statement will subtract the total companies’ expenditure from incomes to determine the Net profit.

9. Cash flow statement

Cash flow statements are mostly mistaken for profit and loss statements. However, the cash flow statement plays an entirely different role in business. Cash flow statements show the amount of money available in a business at a given instant.

In profit and loss statements, expenditure is subtracted from gains. Cash flow statements begin with cash at hand, then the addition of income, followed by the subtraction of money used to pay for expenses such as bills.

Cash flow statements help predict when the company might run low on cash.

10. Balance sheet

This is the most crucial thing investors need to see in a business plan. A balance sheet clearly illustrates the financial health f a business.

A balance sheet contains a list of assets and liabilities of the company. It also includes the investor’s equity. Using the Balance sheet, you can determine the net worth by subtracting liabilities from assets.

11. Use of funds

If you use your business plan to source funding from investors, you must show what the funds will be used for. This section does not need to have detailed information. Just offer investors significant areas in which money is going t be spent.

12. Exit strategy

The last thing you might need to include in the Financial plan of your business plan is the exit strategy. This is after you sell your business to another company or IPO.

Investors need returns for their investments. And the only to get this is if the company is sold to another party. Therefore, the investors will want to know your thoughts on the exit from the market.

14. Appendix

The appendix is usually the last part of a business plan. Further product descriptions can be inserted here, including drawings and images.

In most cases, the appendix is considered a must-have chapter in your business, but this is where you will give any details you might have skipped in the plan.

Now you know what to include in your business and what your business plan should look like. This will enable you to write your idea down and look for funds to achieve your dream. However, it would help if you noted that running a business is difficult. It will require time, money, and dedication before any business is fully operational.

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Importance of Business Plans for Startups

Kenyan business plan writing services offer experience in constructing your business plan, ensuring it is easy to comprehend and customized to your particular industry and target market. A knowledgeable Kenyan business plan writer is aware of the specific difficulties experienced by new businesses in the country.

Instructions to Consider Before H iring

Before hiring a consultant, ensure they provide a wide range of services that covers not just the creation of business plans but also support with writing business proposals, preparing for the company’s growth, and providing templates and examples. Your business plan will be comprehensive and include all essential components, including the marketing plan, financial plan, format, and layout, due to the guidance of a business plan consultant who will see you through the entire process.

Looking for Business Plan Writers in Kenya

A strong business plan is a significant difference for startups in Kenya in today’s competitive business environment. Working with an experienced business proposal writer in Kenya can help you clarify your goals and examine your market.

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Airlines rely on complex systems: Why the CrowdStrike hiccup could cause days of chaos

A Microsoft system outage took down the backend IT system at many airlines.
The outage seemed to mostly affect airlines’ reservations and scheduling systems.

Airlines will likely take some time – maybe days – to fully recover.

Thousands of flights were canceled and delayed across the country Friday as a Microsoft system outage took down the backend IT system at many airlines.

According to cyber security firm CrowdStrike, an update to its software affected Microsoft’s Windows operating system, which many airlines rely on for reservations, flight scheduling and other functions.

"Any time new software is deployed, there is the potential for bugs or errors to affect the operating system that is currently in use," Tim Ehrenkaufer, assistant professor of aeronautical science at Embry-Riddle Aeronautical University, said in an email to USA TODAY. "Ultimately, events like these serve as valuable reminders for organizations to always back up their data, in the case that a rollback is required. With technology, there’s always the likelihood of a glitch and, usually, these types of mishaps are resolved quickly and without any major or long-lasting effects."

Which systems were affected?

The CrowdStrike outage seemed to mostly affect airlines’ reservations and scheduling systems.

The aviation industry relies on a series of overlapping technologies, from flight control software in the cockpit to tracking software in Federal Aviation Administration control towers.

The FAA and most airports did not report outages in their systems, and airlines did not hint at any issues related to flight controls. Nonetheless, all these systems need to work in tandem to keep planes moving in sequence and on schedule.

The FAA issued ground stops for several carriers at the airlines' request, meaning those operators were required to pause departures while the outage was addressed, according to the agency .

What happened to flights in the air?

Flights in the air did not seem to be affected by the outage, which mainly appeared to impact airline IT systems on the ground. However, a single system outage typically has a knock-on effect in aviation.

“Take a big airline like one of the big four; they often have different IT systems for crew scheduling, for aircraft maintenance, reservations, it’s endless,” William J. McGee, senior fellow for aviation and travel at the American Economic Liberties Project, told USA TODAY. “I don’t think the average passenger understands it’s not like there’s one big system that’s running everything. It’s multiple systems, and it only takes one to knock it out.”

What should affected passengers know?

When Southwest Airlines had an IT meltdown over the 2022-2023 winter holidays, their operations took nearly 10 days to fully normalize.

“A thunderstorm that lasts 15 minutes can cancel flights for 12 hours,” McGee said. “I hope things get cleared up quickly, but I would warn travelers that they should expect residual effects from this, assuming things go well and that we don’t have a second episode, the effects from this could easily run through Sunday.”

For travelers whose plans are affected, many airlines issued waivers to allow them to rebook flights for later travel dates. The Department of Transportation also classified the impacts of Friday’s outage as “controllable” by airlines, which means that the carriers are on the hook for honoring their customer service commitments .

Pilot concerns

The Air Line Pilots Association has long maintained that technology is no replacement for human experience in aviation. The association said Friday’s meltdown shows that aviation isn’t ready to reduce the number of pilots required on commercial flights or move to fully autonomous operations, as some advocates have suggested.

“Today’s global outage is a reminder that despite advances in technology, operational systems – especially in aviation – must have redundancy. That’s why the most important safety feature on every airline flight will always be two well-trained and rested pilots on the flightdeck,” ALPA President Capt. Jason Ambrosi said in a statement. “Relying exclusively on technology and automation and removing pilots from the flightdeck, as some are suggesting, is a step too far. Technological advancements can help improve aviation safety but can never be a substitute for the pilots on an aircraft.”

Zach Wichter is a travel reporter for USA TODAY based in New York. You can reach him at [email protected].

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