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Dennis Mukanda

Dennis Mukanda

Nairobi, Nairobi Area, Kenya

Report writing and Business Plan writing

$5/hr   ·   Starting at $25

I have experience and expertise in business plan writing ,formulating business designs ,and business reports on marketing, financial and operational viewpoint

Stanley Kirigha

Stanley Kirigha

Past Earnings

Business Plan Writing and Research

$30/hr   ·   Starting at $150

Business plan development and writing; project formulation, appraisal of investment proposals; development of financial models and forecasting; economic and financial viability evaluation; analysis of…

Peter m1987

Peter m1987

Nairobi, Kiambu, Kenya

Business Plan Writing

$8/hr   ·   Starting at $25

I write full and complete business plans for both startup and existing businesses and nonprofits. For businesses they may need the business plan for management or getting funding in form of investors,…

JohnM KE

Nairobi, Nairobi, Kenya

Pitch and Business Plan Writing

$20/hr   ·   Starting at $25

I will write a project pitch or business plan for a product in the minerals or metals value chain. The pitch or plan may include general research and analysis of the sector, a rapid financial appraisa…

Ramadhani Hayeshi

Ramadhani Hayeshi

Business plan writing.

Whether you want to start or grow a business, you need a realistic plan that you can implement. My approach helps you - concisely define the existing problem(s) in your target market/industry and the

Gerald Kimanthi

Gerald Kimanthi

Financial analysis.

$100/hr   ·   Starting at $198

An intellectually curious problem solver who can collect and analyse financial information and then draw valid conclusions from it. Gerald is comfortable working with complex F…

AMODOI PETER LOPEM

AMODOI PETER LOPEM

Business plan.

$50/hr   ·   Starting at $100

I can work out a great business plan executive summary, and a business modal canvas for you which will be ideal for pitching

Eric Mwenda Miriti

Eric Mwenda Miriti

Business plan writer.

$10/hr   ·   Starting at $25

I have been a business plan writer for the last 4 years whereby i have been preparing business plans, business proposals, grant proposals and marketing plans to start-ups, entrepreneurs and organizati…

antony waigi 1

antony waigi 1

Academic , business plan, grant proposal.

$25/hr   ·   Starting at $25

Hello there :), Thank you for visiting my profile. I provide top notch academic and research writing services; these include and not limited to, technical writing, articles writing, Business plan wr…

Alex kimani 2

Alex kimani 2

Seo copywriter/ business plan/ amazon.

As a copywriter and copy editor with a solid background in style, tone, and discourse, I specialize in turning your ideas into high-quality content. If you are looking for a writer who can impress you…

millicent magadi

millicent magadi

Business plan and financial.

$20/hr   ·   Starting at $50

i will write a quality business plan and ensure that it has all the necessary details. it will be detailed and efficient for the purpose that you may require it for. i am well versed with writing bus…

Alfred NK

Business Planning & Market Research

I am a Business Planning Expert – I am proficient in Business Plan Writing, Investor pitch decks, Investment Prospectus, Grant Writing, Business Sale Proposals, etc. Other related services include Ma…

JOHN MAINA 11

JOHN MAINA 11

Market research and business plan expert.

$20/hr   ·   Starting at $80

Hello esteemed client! Welcome to this terrific market research gig. I will assist you in an in-depth market research and web research. I will be happy to assist you in researching any market-relat…

Lydia Nyambura Kamau

Lydia Nyambura Kamau

Chemistry research and bs plan writing.

Am well equipped in chemistry research, that includes: Organic, Inorganic, Instrumentation and Chemical Methods of Analysis, laboratory practice and biochemistry research. I do research to both studen…

Paul Omondi otieno

Paul Omondi otieno

nairobi, Nairobi Area, Kenya

Busines Plan Development

$25/hr   ·   Starting at $125

With a track record of over 5 years in small business business plan writing and business model development in different sectors,I am confident that these types of projects will be meeting safe pair of…

Kennedy Toywareng

Kennedy Toywareng

Nairobi, Rift Valley, Kenya

Business consultant

$8/hr   ·   Starting at $30

I do monitoring and evaluation, business plan writing, I also do research on sales and marketing, I do research on environment and environment changes globally.

Fred Ruoro

Business design, development and growth

$55/hr   ·   Starting at $220

Business plan writing, review. Review of books of accounts for management decision making, Board paper writing and review. Management consulting.

Titus K

Finance Guru and business writer

Exceptionally qualified business analyst and consultant with over 7 years in business plan writing, start-up consulting, financial modelling and valuation. Top 20% in Financial analysis on Elance. I t…

James Ndungu 3

James Ndungu 3

Bankable business plans.

$10/hr   ·   Starting at $100

My powerful documents help my clients pitch their ideas to investors, seek bank loan, search an equity partner, Raise VC Funding, Win Grants, Getting VISAS for business immigration, starting new franc…

Isaiah Mwanza

Isaiah Mwanza

Financail analyst and business planner.

I am a highly organized Administration,Finance, Accounting ,Audit and Risk Management professional with 4 years’ experience in a fast paced working environment, utilising my relevant skills in custome…

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How to Write a Business Plan in Kenya (+ Free PDFs)

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Last updated on May 29th, 2023 at 06:24 am

There is a system you can use to write a business plan in Kenya that streamlines the entire process.

By using this system, not only makes the writing process faster and simpler but also way more useful in a really practical way.

If you want to organize your business and start strategically increasing your profits and growing towards your goals, then keep reading this guide.

This business plan has six main sections and I’d recommend that you start by scribbling your ideas for each on a separate blank piece of paper.

Once you get your ideas worked out, you can create one cohesive document.

How to Write a Business Plan in Kenya 

Now, the six pages of your business plan in Kenya are 

  • Product 
  • Production and Delivery 

Let’s look at each of these pages, shall we?

Page #1. Overview

Business Plan in Kenya

The first page of your business plan will be an overview.

It is going to give a basic understanding of what your company does and the structure of your business.

Now, on that first overview page of your business plan, you want to include 

  • Your business structure
  • Location, that is where you do business and also
  • A brief description of exactly what your company actually does.

The next piece of information for your company’s overview is your business’s mission, which is really important.

Here is why;

The business mission is the driving force behind your business plan in Kenya.

It is what all your plans are focused on achieving and if you don’t have a mission’s like trying to make plans to reach a goal without having the goal.

So make sure you don’t skip this step.

The final component of the overview page is your chart of accountability.

This chart describes who is accountable for which of the major tasks involved in running the business.

And the three main areas of accountability in most businesses are 

  • Sales operations
  • Finances 

Page #2. Message

business plan writing services in kenya

The second page of your business plan in Kenya will focus on outlining your company’s message.

If you want your business to be successful, you MUST have a clear idea of;

  • What message you are working to communicate to your customers, 
  • Who are those customers
  • How do you fit into their lives and 
  • How can you help them solve a problem that they are facing and create a result that they are looking for.

Here are the questions that you will want to answer on this page of your business plan

  • What problem does your company solve for your customers
  • What result does your company create for those customers
  • How does your company create those results
  • Who does your company serve
  • Why do you do what you do
  • Why should your customers choose you over your competition 
  • What is your company’s step by step plan for creating those results for the customer or what is your proprietary system

This both helps to answer the question of what sets you apart from your competition

It also shows your customers how you are going to create those results that you are promising.

By making this clear, you are instilling confidence in your ability to create the results.

Page #3. Marketing

how to write a business plan doc

Let’s talk about the third page of your business plan.

This page focuses on marketing and generating sales.

First, you will want to define your target market by their demography and psychographics.

Demographics are attributes such as their age, income, where they live.

On the other hand, psychographics has to do with their interests, desires, and fears.

Here, you will also want to include an estimated size of your target market .

More importantly, where you have identified that you can find groups of those target customers.

Here is a little big hint;

If you haven’t yet figured out where you can find groups of those customers be it online or off, you are probably going to have trouble successfully marketing your product or service.

So if you come to this part in the business plan and don’t know what to put here, stop and do some digging.

Make sure that YOU can find this customer you have defined here. 

If you can’t, you might want to consider redefining that target customer and pivoting your marketing position.

The final three pieces of information that you can include on this page of your business plan are

  • Your visibility strategy. This explains how people will first learn about your brand and your products 
  • Your lead generation strategy, which explains how you will establish contact with the people who have discovered your brand
  • Your conversion strategy, which is essentially your sales strategy. Explain how you will turn those leads you’ve generated into paying customers.

Here is a quick heads up;

As you are working through this business plan, it’s more than likely that you won’t know the answers to all of these questions.

And you won’t have all these things figured out yet.

I just want to let you know that that is completely alright.

And actually, one of the main purposes of writing your business plan is to become aware of things you haven’t thought about yet or haven’t figured out.

Because only once you are aware of what you don’t know, you will be able to think through it. 

Don’t put off writing the business plan in Kenya just because you don’t know everything yet.

Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out.

Page #4. Product

business plan in kenya now

This page describes the product or products that you sell.

To clarify, a product could be a physical product or a digital product or service.

I highly recommend that you choose just one product as your business’s primary product.

You might be selling several different things, so determine what your main product is that you are going to center your business’s marketing message around.

Many different parts of your business development will be much easier if you do have one product that is the focus.

Now, on this page of the business plan, start by identifying 

  • what that product is and then 
  • describing the result that the product creates.

Here’s a little SECRET;

What your business sells is really the result your product creates not the product itself.

After describing the results, describe the impact the product creates.

This is different than the result itself.

It’s instead how the customers’ life is affected by the result of the product.

For example;

If your product is a vacuum cleaner, then the result the product creates is clean floors.

But the impact of the product is that your prospect feels better about the state of their house.

Now they have a cleaner, healthier living environment and perhaps feel more confident inviting some company.

Once you have described those three things for your main product, you can move on to other products that your company sells and do the same.

Page #5. Goals

business plan

The final page of your business success plan has to do with your goals.

If you have looked at any examples of business plans in the past or read a guide on how to write a business plan in Kenya, you might have seen a section that focused on projections.

  • sales projections or
  • new customer acquisition projections, or 
  • market share projections 

And if you’ve tried to write a business plan in Kenya in the past and you tried to write this section, you may have found it very difficult.

Chances are that is because you are running a small business in Kenya or maybe you have just started your business.

Truth is, it is really difficult to make accurate projections or projections at all for that matter if you don’t have any data to base them on.

And that is why I’d recommend that instead of trying to create projections, you simply set goals if you are just starting your company or have only been in business for a couple of years.

You can decide exactly how long you want to make your goals for.

But a good place to start would be to set some one-year goals and also some five-year goals.

This way you know what you need to work on right now but you also know where you are aiming long term.

For each time frame, you can set whatever goals you’d like.

However, some that I might recommend;

  • number of sales total revenue 
  • Profit 
  • impact in terms of the number of customers who you help or how wide you spread your message and
  • Development, could be the extent to which you have advanced the product that you create and offer or to what extent you have built your company.

And of course, when setting goals, it is always important to set specific, measurable goals and a deadline for when you plan to reach them.

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Final thoughts on creating a business plan in Kenya

All right, that is everything you need to include in your business plan in Kenya.

As you can see, they are simple pages and you probably already know most of the information that will be going into this business plan.

There are many other pieces of information that you may want to include in your business plan 

You are more than welcome to include any relevant information that describes how you successfully run you and how you plan to reach your goals.

Here is my final piece of advice for you;

Make sure that you don’t overcomplicate things.

More words are not better.

In fact, your business plan in Kenya will be the most useful if you keep it short and relatively simple.

If you write a document that’s 20 40 or more pages long, chances are high that nobody will ever go back and read it again.

A business plan is a written document that describes your business, its objectives and strategies, and how you will achieve them. It outlines your marketing plan, financial projections, and operational procedures.

A business plan is important because it helps potential investors or lenders understand your business concept, objectives, and strategies. It also gives an overview of the financial viability of the business and helps you analyze potential risks.

A business plan should include a summary of your business concept, products and services, market segment, target consumers, marketing plan, financial plan, including cash flow statement, balance sheet, profit and loss statement, and sales forecast, operational procedures, personnel, infrastructure, and ownership.

The cost of writing a business plan varies depending on the complexity of the business and the depth of the analysis required. On average, it can range from KES 10,000 to KES 50,000.

Every business owner, whether an established entrepreneur or a startup, should write a business plan. It is a crucial document required to give potential investors an overview of the business and its financial viability.

To attract an investor with your business plan, you need to clearly define your business concept, market segment, target consumers, and marketing plan. You should also provide financial projections, including the required investment and the expected return on investment.

The purpose of a financial plan in a business plan is to provide an overview of the business’s financial viability. It includes cash flow statement, balance sheet, profit and loss statement, and sales forecast.

To write a marketing plan for your business, you’ll need to analyze your market segment, determine your target consumers, and define your promotional, advertising, and sales strategies to attract and retain them. You should also set objectives and strict budgets for your promotion and advertising activities.

You should update your business plan constantly to reflect changes in your business environment, like increased competition, new regulations, or changes in your products or services. You should review and update it at least once a year, or whenever significant changes occur.

A profit and loss statement is a financial statement that shows the revenues, expenses, and net income or loss of a business for a specific period, usually monthly or annually. It helps business owners analyze their profit margins and identify areas where they can cut costs and increase revenue.

Yes, every business needs insurance to protect its assets, employees, and customers. You should consider insurance options, like liability insurance, property insurance, or workers’ compensation insurance, depending on your business operations and risks.

5 Responses to “How to Write a Business Plan in Kenya (+ Free PDFs)”

Yoh. This was great content. I will apply it on my business and see the results. Thanks a lot.

Yes Chris, glad you found it valuable.

great work thank you

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How to Write a Winning Business Plan in Kenya for 2024

business plan in Kenya

Thinking of diving into the world of entrepreneurship in Kenya?

Whether you’re dreaming of launching a small business or aiming to shake up the startup scene, the key to success starts with a killer business plan. But don’t worry – we’ve got you covered with our free business plan template.

Ready to turn your ideas into reality? Let’s get started.

Table of Contents

What is a Business Plan?

At its core, a business plan is a comprehensive blueprint that outlines the vision, objectives, strategies, and operational intricacies of a business.

It encapsulates the essence of the business idea, its feasibility, and the roadmap to achieving desired outcomes.

From securing funding to navigating day-to-day operations, a well-crafted business plan acts as a guiding beacon for entrepreneurs in Kenya.

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Why You Need a Business Plan in Kenya?

A business plan in Kenya is not just a document; it’s a strategic roadmap essential for navigating the vibrant entrepreneurial landscape.

Here’s why having a business plan is crucial:

  • Attracting Investors: In Kenya’s dynamic business environment, investors rely on business plans to assess the feasibility of ventures before committing funds. A well-crafted plan increases your chances of securing investment.
  • To secure a business loan:  Most Lenders like banks may want to see a solid business plan before providing financing. The document helps them minimize risk. They want to see that a business has a serious and realistic plan in place to generate income and repay the loan.
  • Identifying Weaknesses: Before launching, a business plan helps identify potential pitfalls, allowing entrepreneurs to mitigate risks and avoid costly mistakes in the Kenyan market.
  • Strategic Planning: Writing out your plan clarifies your business ideas and helps you understand the scope of your venture. It outlines the necessary resources, time, and money required for success in Kenya.
  • Evaluating Ideas: With multiple business ideas in mind, a business plan for each can help prioritize efforts and focus on ventures with the highest potential for success in the Kenyan context.
  • Research: Crafting a business plan requires thorough research of the Kenyan market and competitors. This information informs strategic decisions and helps entrepreneurs stay ahead of the competition.
  • Recruiting: A well-defined business plan communicates your vision to potential hires in Kenya, instilling confidence in the venture and aiding in recruitment efforts as you build your team.
  • Partnerships: Whether collaborating with local brands or international partners, a clear business plan helps stakeholders understand your vision, audience, and strategy, fostering mutually beneficial partnerships.
  • Accessing Opportunities: In Kenya, business plan competitions and grants offer valuable opportunities for growth and recognition. A compelling business plan increases your chances of winning such competitions and accessing resources to fuel your venture’s success.

In short a business plan guides you through organizing ideas, attracting investment, and seizing opportunities in the dynamic market. It’s the essential tool for navigating Kenya’s vibrant business landscape.

Related: Kenyan Techie Launches Revolutionary AI-Powered Website Builder

How to write a business plan in Kenya in 7 steps?

Crafting a business plan is a crucial step in turning your entrepreneurial vision into reality. By following a structured process, you can ensure that your business plan effectively communicates your ideas, goals, and strategies.

The Title Page

  • Executive Summary
  • Business Description
  • Market Analysis
  • Products & Services
  • Marketing Plan
  • Management & Operations
  • Financial Projections

Let’s explore the essential steps involved in creating a comprehensive and actionable business plan that sets the foundation for success:

The very first page that any investor or team member will see is the title page. The page will include the following:

  • Your company name and logo
  • Business address
  • Names of the business owners
  • Date (when you wrote the business plan)
  • Content table

Executive Summary:

The executive summary provides a high-level overview of your business, condensing key details from other sections.

It serves as your elevator pitch, grabbing the reader’s attention with your mission, vision, goals, product, leadership, financial insights, and growth strategies.

Imagine pitching your business in a 45-second elevator ride to entice potential investors. Consider crafting this section last, once you’ve developed the finer points of your business plan.

The following business information should be included when writing an executive summary

  • Value Proposition: Clearly articulate what your company offers and why it’s exceptional in a single sentence. For instance, CreativeK Consulting promises “Ideas Made Possible” Safaricom offers “Simple. Honest & Transparent,” and Equity Bank provides “Growing Together in Trust,”
  • Problem and Solution: Outline the problem your customers face and how your product or service resolves it, encapsulated in a paragraph.
  • Target Customers: Define your ideal customer with precision. Avoid broad categories; instead, focus on specific demographics such as “fashion-conscious men” or “business professionals” if you’re selling men’s suits.
  • Competitors: Identify competitors addressing similar issues and explain their approaches.
  • Team: Highlight briefly why your team is best suited to bring your offering to market.
  • Finances: Concentrate on essential financial aspects, including projected costs and revenue streams.
  • Funding Requirements: Provide details on startup expenses and the amount needed to launch your business successfully.
  • Milestones: Outline achieved milestones and future goals to demonstrate commitment and potential to investors, partners, or talent.

As mentioned above, before you can write this section you have to flesh out all of your company details, including who you are, who you’re selling to, how you’re going to sell your product or service, what your financial goals are, how you will reach those financial goals, and so on.

The rest of this article will inform you on how to do just that.

Business Description:

The Business Description is like giving a quick elevator pitch about your business. You’ll talk about what your business stands for its:

  • Mission Statement
  • Vision Statement

business plan in Kenya

Plus, you’ll outline the products or services you offer and how they solve problems for Kenyan consumers.

Market Analysis:

Market Analysis dives deep into understanding the Kenyan market – who your competitors are, who your customers are, and where the opportunities lie.

business plan in Kenya

By detailing information about the themes and trends within your industry, you’ll be able to show that the appetite for your product or service exists.

Outlining information about your ideal customer helps you to identify the marketing and sales tactics you can use to attract them. And highlighting your competitor’s strengths and weaknesses gives you a chance to showcase what you do better than the rest.

  • Customer Analysis
  • The Problem Analysis and Solution
  • Market Overview
  • Market Size means the total number of potential customers using your product/service.
  • Competitive Analysis

Products & Services:

Here’s where you showcase what you’re bringing to the table.

You can talk about the:

  • Features of the product/service
  • Comparison of the product/service with the competition
  • Product photos

For the production process, include:

  • Product/service implementation
  • Production requirements
  • Distribution and sales

For the lifecycle process, include:

  • Product life
  • Expansion opportunities

Marketing Plan:

The Marketing Plan outlines how you’ll reach and attract customers in Kenya. It’s all about tailored strategies – online, offline, or a mix of both – to capture the attention of Kenyan consumers and turn them into loyal customers.

business plan in Kenya

Here’s what your marketing plan should include:

  • Your target market.  Describe who your main customers are based on your research.
  • Which marketing channels you’ll use and which you’ll prioritize. Explain where you’ll advertise, like on social media, through word of mouth, or with Google Ads.
  • Your plan to attract customers at launch . Share how you’ll get customers’ attention when you first start, such as offering discounts for social media shares.
  • Your plan to retain customers . Tell how you’ll make sure customers keep coming back, like giving them rewards for shopping with you.
  • Your expected results . Talk about what you hope to achieve with your advertising, like more sales, and if you’ve already advertised, tell how it’s gone.

Management & Operations:

Meet the team! The Management & Operations section introduces the key players behind your business.

business plan in Kenya

You’ll talk about who’s running the show, how things operate behind the scenes, and what resources you need to keep the business running smoothly in Kenya.

Here is a breakdown of what you need to include:

  • Introduce your team members and their roles
  • Showcase their expertise and qualifications
  • Identify additional roles needed for company growth
  • Budget for hiring experts like bookkeepers, CPAs, and attorneys
  • Specify the role of CPAs in managing accounting and tax matters
  • Outline the attorney’s role in legal affairs and dispute resolution
  • Seek referrals for hiring experts and include associated fees

Financial Projections:

Last but not least, let’s talk money! The Financial Projections section crunches the numbers to predict how your business will perform financially in Kenya.

business plan in Kenya

You’ll outline:

  • Income statements
  • Profits or Loss statements
  • Revenue forecasts
  • Cash flow analysis

All to show potential investors that your business plan in Kenya is a solid investment.

How Much Does it Cost to Write a Business Plan in Kenya?

The cost of drafting a business plan in Kenya varies between Ksh 10,000 to Ksh 30,000. The price is based on factors such as complexity, scope, and the expertise of professionals involved.

While engaging professional consultants or firms may entail higher costs, entrepreneurs in Kenya can explore cost-effective alternatives like templates or online resources tailored to their specific needs and financial constraints in Kenya.

How to write a compelling business plan in Kenya

  • Keep it brief: A typical business plan can range from 10 to 20 pages. As long as you adequately cover the essentials, less is more.
  • Make it easy to read: Divide your document into distinct sections, so that investors can quickly flip between key pieces of information.
  • Know your margins: List every cost your business incurs, and make sure that you’re assigning those costs to each product or service that you sell.
  • Proofread: Double-check for typos and grammatical errors. Then, triple-check. Otherwise, you might risk your credibility.
  • Invest in quality design and printing: Proper layout, branding, and decent printing or bookbinding give your business plan a professional feel.
  • Be prepared in advance: Have everything ready to go at least two weeks ahead so you have time to make revisions in case of a last-minute change.

Common Mistakes made when creating a business plan in Kenya?

  • Lack of Clarity Failing to clearly articulate the business concept, goals, and strategies.
  • Inadequate Market Research Not conducting thorough market research to understand the target market, competition, and industry trends.
  • Unrealistic Financial Projections Overestimating revenues and underestimating expenses, leading to unrealistic financial projections.
  • Poorly Defined Target Audience Failing to clearly define the target audience and address their specific needs and preferences.
  • Weak Competitive Analysis Providing insufficient analysis of competitors and failing to differentiate the business from existing offerings.
  • Lack of Risk Assessment Neglecting to identify and address potential risks and challenges that may impact the success of the business.
  • Overlooking Operational Details Failing to include operational details such as staffing, logistics, and production processes.
  • Inconsistent Formatting and Presentation Presenting the business plan in a disorganized or inconsistent manner, making it difficult to read and understand.

Can I Use ChatGPT to Write a Business Plan in Kenya?

Absolutely! ChatGPT can serve as a valuable aid in the business planning process for entrepreneurs in Kenya. While it cannot replace the insights provided by human consultants, ChatGPT can assist in brainstorming ideas, refining content, and structuring the business plan effectively within the Kenyan market context.

However, it’s essential to complement AI-generated content with human expertise and customization to ensure alignment with the unique requirements and nuances of the Kenyan business landscape.

FAQs about writing a business plan in Kenya

  • Why is a business plan important for startups?

A business plan provides startups with a roadmap for success, helping to clarify objectives, identify potential challenges, and secure funding. It serves as a strategic tool for guiding growth and decision-making.

  • What should I include in the executive summary of my business plan?

The executive summary should provide a concise overview of your business, including its mission, key objectives, target market, unique value proposition, and financial highlights. It’s essentially a snapshot of your entire business plan.

  • How do I conduct market research for my business plan?

Market research involves gathering data on your target market, competitors, industry trends, and customer preferences. This can be done through surveys, interviews, focus groups, and analyzing industry reports and data.

  • How do I project financials for my business plan?

Financial projections should include income statements, cash flow forecasts, and balance sheets. You’ll need to estimate revenues, expenses, and cash flow based on factors such as sales projections, pricing strategies, and operating costs.

  • How do I determine the target market for my business?

Identifying your target market involves understanding the demographics, preferences, needs, and behaviors of potential customers. Conducting market research and analyzing data can help you define your target audience more effectively.

  • What should I consider when writing the marketing plan section of my business plan?

The marketing plan should outline your strategies for promoting your products or services, reaching your target audience, and achieving your sales objectives. This may include digital marketing tactics, traditional advertising methods, and branding strategies.

  • How do I address potential risks and challenges in my business plan?

It’s important to acknowledge potential risks and challenges in your business plan and outline strategies for mitigating them. This could include market fluctuations, competitive threats, regulatory changes, and operational risks.

  • Do I need a business plan if I’m already in business?

Even if you’re already in business, a business plan can be valuable for setting new goals, exploring growth opportunities, and securing financing for expansion. It provides a strategic framework for driving your business forward.

  • How long should a business plan be?

A business plan typically ranges from 15 to 25 pages, but concise plans as short as 10 pages can suffice, depending on the complexity of the venture and the audience. The key is to include essential sections such as an executive summary, market analysis, strategy, financial projections, and an appendix for supporting documents.

Final thoughts on Writing a Business Plan in Kenya

In conclusion, crafting a winning business plan in Kenya demands a strategic blend of foresight, market knowledge, and meticulous planning tailored to the distinctive characteristics of the Kenyan market. By adhering to the outlined components and leveraging appropriate resources, entrepreneurs can develop a robust business plan that not only charts a path to success but also instills confidence among investors, stakeholders, and customers alike within Kenya’s dynamic business environment.

With determination, adaptability, and a well-crafted plan finely tuned to the Kenyan context, the pursuit of entrepreneurial success in Kenya transitions from a mere aspiration to a tangible reality.

Written by Kigen

Written by Kigen

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How to Write  a Highly Effective Business Plan in Kenya [Step By Step]

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How to Write  a Highly Effective Business Plan in Kenya [Step By Step]

Starting a business in Kenya can be an exciting and rewarding journey.  However, to be successful in any business, you need careful planning and preparation. One essential tool for success is a well-crafted business plan.

Now, if you have run or tried to start a business at some point, you know that writing a good business plan in Kenya can be a real pain. This mostly has to do with the fact that there aren’t that many helpful resources to help you write this important document.

 To help you out, I have done plenty of research to identify the essential recipes of any effective business plan. So, in this guide, I will take you through the step-by-step process of writing a comprehensive business plan in Kenya that will work in most situations.

Let’s get started.

Types of Business Plans in Kenya

The first mistake people make when writing a business plan in Kenya is trying to come up with the perfect plan. However, businesses are different. There is no standard format that you must follow to write an acceptable plan. 

What works for someone else might not work for your business. So, the first thing you need to do is decide what type of plan would be ideal for your business. 

That said, there are two primary types of business plan formats you can choose from:

  • Traditional format
  • Lean format

Each format serves a different purpose and caters to different business needs. Let’s discuss the key differences and what you’ll need to include in each format:

Traditional Business Plan Format

The traditional format is a comprehensive and detailed approach to business planning. You mostly use this format when seeking funding from investors, applying for loans, or presenting to external stakeholders who require a thorough understanding of your business. 

The traditional format typically includes the following sections:

  • Executive Summary: A concise overview of the entire business plan, highlighting the key points and attracting the reader’s attention.
  • Company Description: Provides an overview of the business, including its legal structure, history, mission statement, and goals.
  • Market Analysis: Examines the target market, industry trends, competition, and customer demographics.
  • Product or Service Line : Describes the products or services you offer, their features, benefits, and unique selling proposition (USP).
  • Marketing and Sales Strategy: Outlines the marketing and sales approach, including pricing, distribution channels, promotional strategies, and customer acquisition plans.
  • Organizational Structure and Management: Defines the legal structure, key team members, their roles and responsibilities, and the company’s organizational chart.
  • Product Development and Operations: Details the process of developing and delivering products or services, including manufacturing, sourcing, and quality control.
  • Financial Projections: Presents financial forecasts, including sales projections, expense estimates, profit and loss statements, cash flow statements, and balance sheets.
  • Funding Request and Use of Funds: If you are seeking funding, this section outlines the amount of funding you need, its purpose, and how you will utilize it.
  • Risk Assessment and Mitigation: Identifies potential risks and challenges, along with contingency plans and strategies to mitigate them.
  • Appendices: Additional supporting documents, such as market research data, resumes of key team members, balance sheets, product brochures, and legal agreements.

Lean Business Format

The lean format, also known as the one-page business plan, is a condensed and simplified version of the traditional format. It is suitable for internal use, quick reference, or when you have limited time and resources. 

In most cases, if you are starting a small business, you will likely only need a lean business plan. I wouldn’t recommend going through the hassle of writing a comprehensive business plan if you are only starting a small business. 

The lean format typically includes the following sections:

  • Problem: Identifies the problem or need in the market that the business aims to solve.
  • Solution: Describes the product or service that addresses the identified problem or need.
  • Target Market: Defines the specific customer segment(s) the business intends to serve.
  • Unique Value Proposition (UVP) : Clearly states the unique selling points or advantages of the product or services over those that already exist in the market.
  • Key Metrics: Outlines the key performance indicators (KPIs) that you will use to measure the success and progress of your business.
  • Channels: Describes the marketing and distribution channels that you will utilize to reach the target market.
  • Revenue Streams: Identifies the different sources of revenue for the business.
  • Cost Structure: Provides an overview of the main cost components involved in running the business.
  • Milestones: Sets specific milestones or goals to track progress and achievements.

The lean format emphasizes brevity and clarity, focusing on the core elements you need to communicate the business idea quickly and effectively. As I said, it is likely what you will need, unless you are running a large-scale business that requires outside funding.

While the traditional format is more comprehensive, it requires significant time and effort to create. The lean format, on the other hand, provides a streamlined and concise overview, making it suitable for startups, small businesses, or when you need a quick snapshot of your business. 

Therefore, the choice between the two formats depends on the specific purpose, audience, and resources available for business planning.

Steps to Writing an Effective Business Plan in Kenya 

When writing a business plan, I always recommend doing things in order instead of blindly following the standard business plan format. This will help you create a more wholesome business plan that can help your business quickly get off the ground. 

So, the steps I am going to outline here might not be the same as what you see in a standard traditional business plan. However, this format will still work and helps be more orderly. After writing, you can rearrange the sections to match a format you are more comfortable with. 

For instance, while experts recommend writing the executive summary last, it is usually the first section in your business plan. 

Here are the steps you should follow when writing a business plan in Kenya: 

  • Understand the Purpose of Your Business Plan
  • Conduct Market Research
  • Define Your Business Model 
  • Write the Executive Summary
  • Write the Company Description
  • Describe Your Product or Services 
  • Outline Your Marketing and Sales Strategy 
  • Show Your Financial Projections 
  • Describe the Organizational Structure and Management 
  • Perform Risk Assessment and Mitigation
  • State Your Funding Request or Requirements
  • Outline the Implementation and Execution Plan 
  • Add an Appendix

Before diving into the details, you need to clarify the purpose of your business plan. Determine whether it is intended for internal use or to attract external stakeholders such as investors or lenders. Understanding your target audience will help shape the content and tone of your plan. It also helps you decide whether to use a lean or traditional business plan format. Later in this guide, I will show you how to clearly define the purpose of your business plan and decide on the best course of action. So, keep reading. 

To build a solid foundation for your business plan, you must conduct thorough market research To do this, analyze the target market, evaluate industry trends and competition, and identify customer needs and preferences. This research will help you position your business effectively and make informed decisions.

Clearly define the nature of your business, whether it’s a product or service-based enterprise. Outline the key features of your offering and identify your unique selling proposition (USP).  Additionally, explain your revenue streams and pricing models to demonstrate the financial viability of your business.

Provide an overview of your business idea , highlighting its uniqueness and potential. The executive summary should summarize the key elements of your business plan, including your target market, products or services, marketing strategy, and financial projections. Most experts recommend writing the executive summary last after you get a good picture of your business. 

In this section, explain the nature of your business, its legal structure, and your mission statement. Clearly describe the products or services you offer and the problem they solve for your target market. Lastly, highlight any unique selling points or advantages your business has.

I like to think this is the most important part of your business plan. In fact, all the other sections revolve around proving that your product or service is viable. Now, this is where you go into more detail to describe what your product or service is all about.  You need to explain their features, benefits, and any unique aspects. You can also outline your product development or service delivery process. In a nutshell, this section should:  ✓ Explain how your product or service works ✓ Detail the pricing model for your product or service ✓ Identify the target customers ✓ Define the supply chain and order fulfillment strategy ✓ Detail  sales strategy ✓ Show your  distribution strategy

Identify your target customer segments and outline your marketing channels and strategies. Start by clearly defining how you will reach your customers and differentiate yourself from competitors.  Next, create a sales forecast and budget to demonstrate the revenue generation potential of your business. Additionally, outline customer acquisition and retention plans to showcase your approach to sustainable growth.

This section involves estimating startup costs and the initial investment you will need to start the business. To show your financial projections, create a sales forecast and revenue projections based on market research and industry trends.  After that, analyze operational expenses and overhead costs to ensure they are realistic and aligned with your revenue expectations. This will help you develop a cash flow statement and profit and loss statement to provide a clear picture of your financial health.  While at it, don’t forget to project financial metrics such as return on investment (ROI) and conduct a break-even analysis to assess the profitability of your business.

Use this section to describe the legal structure of your business, such as whether it is a sole proprietorship, partnership, or limited liability company.  Start by defining the roles and responsibilities of key team members and then highlight their expertise and experience. Make sure that you are presenting a strong management team that will instill confidence in potential investors and lenders.

In this section, identify potential risks and challenges that your business may face, such as market fluctuations or regulatory changes. Next, evaluate the potential impact of these risks and develop contingency plans and risk mitigation strategies.  By addressing potential obstacles upfront, you demonstrate preparedness and minimize the potential for negative outcomes for your business.

If you are seeking funding, clearly state the amount of funding you need and its purpose in this section. Ensure that you describe how the funds will be used and outline your repayment plan, if applicable. To succeed with your funding request, you may want to provide supporting financial data, such as cash flow projections and break-even analysis in your business plan.

To ensure that you actually put your business plan to work, you should define a realistic timeline for implementing it, taking into account the necessary steps and resources you require.  A big part of defining an execution strategy is setting milestones and goals for different phases of your business’s growth. To achieve this, allocate resources and budget accordingly and establish a monitoring and evaluation process to track progress and make necessary adjustments.

This is the last section of your business plan. Here, include any supporting documents, such as market research data, resumes of key team members, and relevant legal agreements. You should also attach financial statements, including balance sheets, income statements, and cash flow statements.

How to Define the Purpose of Your Business Plan

As promised, I am going to briefly show you how you can define the purpose of your business plan. This exercise will help you decide what kind of business plan you need so that you can allocate time and the right resources to it. 

The purpose of a business plan can vary depending on the target audience (people who will read your business plan), the size of the business, and your specific objectives. For instance, whether you need funding or not.

Here are the key steps to define the purpose of a business plan:

  • Are you seeking funding from investors or financial institutions?
  • Do you need a roadmap to guide your business operations and strategy?
  • Are you looking to attract potential partners or key employees?
  • Do you want to assess the viability of your business idea before launching it?
  • Consider Your Target Audience: Determine who will be reading your business plan. The purpose may vary depending on whether you are presenting it to potential investors, lenders, partners, or internal stakeholders. Whatever the purpose, ensure that you tailor your business plan to address the specific needs and interests of its audience.
  • Define Internal vs. External Purpose: Differentiate between internal and external purposes of your business plan. An internal business plan primarily serves as a strategic tool for the entrepreneur and the management team. It outlines the company’s goals, strategies, and operations. On the other hand, an external business plan is aimed at external stakeholders and focuses more on market analysis, financial projections, and investor returns.
  • Craft a Clear and Concise Mission Statement: A mission statement succinctly communicates the core purpose and values of your business. It should define what your business does, who it serves, and how it differentiates itself from competitors. This statement will guide the overall purpose and direction of your business plan.
  • Set Measurable Objectives: Determine the specific objectives you want to achieve with your business plan. For example, if seeking funding, your objectives may include securing a certain amount of investment or achieving a specific valuation. If using it for internal purposes, your objectives might revolve around increasing market share, improving profitability, or expanding into new markets.
  • Align Purpose with Action: Ensure that the purpose of your business plan aligns with your overall business strategy. The goals and objectives set in your plan should drive the actions you take to accomplish them. Your business plan should act as a roadmap, providing a clear path toward achieving your desired outcomes.

Why Is a Business Plan Important When Starting a Business in Kenya?

A business plan is important for several reasons:

  • Roadmap for Success: A business plan serves as a roadmap that outlines the goals, strategies, and actions required to achieve success. It provides a clear direction for the business and helps you stay focused on its objectives.
  • Business Validation: Creating a business plan requires conducting thorough market research, analyzing the competition, and understanding customer needs. This process validates the feasibility and viability of the business idea before investing significant time and resources.
  • Funding and Investment : Investors, lenders, and financial institutions often require a business plan to evaluate the potential of a business and assess its profitability. A well-prepared plan can increase the chances of securing funding or investment by demonstrating a clear vision, growth potential, and a solid financial outlook.
  • Decision-Making Tool: A business plan enables entrepreneurs to make informed decisions by analyzing various factors such as market trends, financial projections, and operational requirements. It helps identify potential risks and challenges and provides a framework for developing contingency plans.
  • C ommunication and Alignment : A business plan serves as a communication tool, enabling entrepreneurs to articulate their vision, mission, and goals to stakeholders, including employees, partners, and suppliers. It aligns all stakeholders towards a common objective and ensures everyone is on the same page.
  • Operational Efficiency: A business plan outlines the organizational structure, roles and responsibilities, and operational processes. It helps streamline operations, optimize resource allocation, and improve overall efficiency.
  • Growth and Expansion: As a business grows, a business plan can guide its expansion efforts by providing a framework for assessing new market opportunities, introducing new products or services, and developing strategies to penetrate new markets.
  • Monitoring and Evaluation: A business plan establishes key performance indicators (KPIs) and benchmarks to measure the progress of the business. Regularly reviewing and updating the plan allows entrepreneurs to track their performance, make adjustments as needed, and ensure they are on track to achieve their goals.

The Bottom Line

Creating a business plan is an essential step for any entrepreneur in Kenya. It provides a roadmap for success, helps secure financing, and facilitates decision-making. Therefore, by following the steps I outlined above, you’ll be well-equipped to navigate the entrepreneurial landscape in Kenya. 

Remember, a business plan is a dynamic document that should be reviewed and updated regularly as your business evolves. This means that it doesn’t have to be perfect the first time you write it. You can always come back later and update it as the dynamics of your business change. 

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L.K. Nathans

L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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Table of Contents

Starting a business in Kenya without a Professional Business Plan in Kenya is like Hiking Mt Kenya without a map or GPS support – you’ll eventually get lost and starve

Many entrepreneurs know exactly what they want to accomplish with their new business, they know what products or service they will offer, what makes their product better than the competition and how to operate their business, however, many have never written a business plan in Kenya before and hence need professional help and guidance along the way, whether in research, forecasting sales, calculating costs or creating financial estimates and projections , this is where we come in.

We guide you throughout the process to come up with a professional business plan in Kenya and help you document your business concept, vision, research and all other elements of your Business into a presentable business plan in Kenya that you can use as a management tool or to share with external entities such as government authorities or investors.

The benefit of having a Professional Business Plan in Kenya includes  the following;

  • Clarify your vision and decide whether to forge ahead with the business idea.
  • Determine if your product and/or service has a enough market to support it and whether or not it will be profitable.
  • Provide an estimate of your start-up costs and how much you’ll need to invest or finance.
  • Convince investors and lenders to fund your business.
  • Define your target market (who your customers are or will be) and how to best reach them through strategic marketing actions or expanding market coverage or reach.
  • Establish or reevaluate your competitive position within the marketplace, by conducting a thorough analysis of the competition (finding out where your competitor’s weaknesses are and how you can take advantage of them).
  • Define corporate objectives and programs to achieve those objectives.
  • Help your business make money from the start by developing effective operational strategies.
  • A business plan in Kenya helps you understand the risks involved and anticipating potential problems so you that can solve them before they become disasters.

Click Here to speak to an expert for help on how to write a business plan in Kenya.

Business plan faqs, how to write a business plan in kenya.

Depending on the complexity of the business idea and the amount of data required, a business owner can opt to write the business plan by themselves if the idea is not soo complex. Alternatively they can opt to engage a consultant to help them come up with the professional business plan with an extensive market research and accurate financial projections. Contact us today for more.

How much does a business plan cost in Kenya?

The cost for business plans vary depending on the complexity of the idea and the amount of research work to be carries out. reach out to us today for a free quote on the the same.

How much capital do I need to start a business in Kenya?

The capital requirement for starting a business in Kenya depends on the specific business idea and hence the need of having a business plan to guide you on the costs related to successfully running and growing the business idea. A Business plan will form a good basis to support your business idea when seeking for funding.

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How to write the best business plan in Kenya: Guide

Pencil sheet with an inscription business plans,

Are you looking to write better business plans for your new or existing business?  A good business plan is like a compass, blueprint or roadmap that guides startups and established businesses alike toward success. 

In this comprehensive guide, you will master the process of writing a practical business plan. Whether you’re an aspiring business owner in Nairobi, a tech innovator in Mombasa, or a seasoned entrepreneur in Kisumu, this post is your key to mastering the art of business planning in Kenya.

What is a business plan? 

What is the purpose of writing a business plan.

  • Who should write a business plan?

Executive Summary

Business description, business environment analysis, marketing plan, operations plan, management plan, financial plan.

  • Milestones (M&E)
  • Attachments
  • FAQS How to Write a Business Plan in  Kenya

A business plan is a formal written document that outlines your entrepreneurship or business vision and objectives. It describes in detail the strategies and operations for achieving those objectives. It serves as a long-term roadmap for the organization, providing guidance in marketing, finance, and operational plans

A business plan can also be known as a detailed project report, a loan proposal, a venture plan or an investment prospectus depending on the intended audience.

business plan writing services in kenya

A Business plan is essential for attracting investors and securing funding, especially for startups. As a management team, it keeps the business owners and managers aligned and focused on achieving the established goals. Other advantages of writing a business plan are;

  • Enables an entrepreneur to fully think through his or her mission, objectives, goals, strategy, and expenses in order to create a well-thought-out long-term vision for your business. 
  • As a planning tool, it helps managers and owners to think about the business in a comprehensive way. 
  • It is a communication tool to express your plans and objectives to your internal and external stakeholders such as workers, customers and lenders.
  • It is a decision-making tool for the managers and staff in day-to-day operations 

Who should write a business plan? 

 It is generally recommended that the entrepreneur, business owner or the management team of the company take the lead in writing the plan. This is because they have firsthand knowledge and understanding of the business, its goals, and its operations. Personally drafting the plan helps you to think through all aspects, and make sure you’re familiar with all details and associated costs. You are also expected by investors and financiers to be accountable, involved and knowledgeable about your business. 

As an entrepreneur, you can work with outside professionals such as business consultants, writers, lawyers or accountants who specialize in business plan development. The professionals can provide valuable insights, expertise, and guidance in creating a comprehensive and well-structured business plan. Besides, they can help ensure that all essential components of a business plan are included.

It is also essential to involve key stakeholders such as investors, partners, or lenders in the business plan writing process. Their input and perspective can contribute to the overall quality and credibility of the plan.

What Are the major parts of a business plan?

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Key components of a business plan include an executive summary, company description, market analysis, product or service description, marketing strategy, financial projections, and supporting appendix.

This section is your opportunity to grab the attention of investors quickly. It should give a concise summary of your business, highlighting key points such as your unique value proposition, market opportunity, and financial projections.

Here, you expound on the basics of your business. Discuss its legal structure, location, size, and overall direction. This section helps stakeholders understand the fundamentals of your business.

 It involves assessing the internal business and external industry factors affecting your business. Two tools are used in business analysis. PESTLE and SWOT.

PESTLE Analysis

A PESTLE analysis assesses the external factors affecting your business. It covers political, economic, socio-cultural, technical, legal, and environmental aspects. Identifying these factors helps you plan for opportunities and mitigate potential threats. 

SWOT analysis 

SWOT analysis is a strategic planning tool used to assess your business or organization’s situation, evaluate internal and external factors, and develop strategies for future success. The term “SWOT” stands for Strengths, Weaknesses, Opportunities, and Threats, which are the four key elements analyzed in this process

Industry Background Analysis

Understand the industry in which your business operates. Consider factors like geographic scope, industry size, trends, and regulations. Besides, research successful businesses within your industry for insights.

Competitor Analysis

Analyze your competitors, both current and potential. Assess their strengths and weaknesses. This analysis helps you devise strategies to gain a competitive edge.

Market Analysis

Convince investors that you comprehend your target market. Prove that your product or service meets a specific need and has growth potential. Whether your market is local or broader, demonstrate your competitive positioning

The Marketing Plan outlines how your business intends to attract and retain customers. It’s a crucial part of your business strategy. Here are the key components:

  • Products and/or Services and your Unique Selling Proposition: Describe what you offer and what makes it unique or superior compared to competitors. It is your value proposition.
  • Pricing Strategy: Explain how you will price your products or services. Consider factors like cost, competition, and perceived value.
  • Sales/Distribution Plan: Explain your sales strategy, including the channels you’ll use to reach customers. This could include online sales, partnerships, or brick-and-mortar stores.
  • Advertising and Promotions Plan: Lay out your marketing and advertising strategies. This includes online and offline advertising, social media marketing, email campaigns, and any promotions or discounts you plan to use.

Market research should inform each of these sections to ensure they align with your target audience’s preferences and needs.

The Operations Plan focuses on the logistics of running your business effectively. It answers essential questions related to day-to-day operations:

  • Roles and Responsibilities: Identify who is responsible for what within your organization, including management roles and key personnel.
  • Daily Activities: Outline the core activities that will keep your business running smoothly. This might include production processes, inventory management, and customer support.
  • Supplier and Vendor Relationships: Describe how you will work with suppliers and vendors, including details on sourcing, procurement, and payment terms.
  • Labour Requirements: Specify your workforce needs, including the number of employees, their roles, and any training requirements.
  • Raw Material Sources: Detail where you’ll obtain the necessary raw materials for your products, including suppliers and backup sources.

The Operations Plan provides a clear roadmap for executing your business strategy and ensures that the day-to-day activities align with your overall goals.

The Management Plan section introduces the team behind the business and provides insight into the structure of business ownership. It’s essential for demonstrating the competency and experience of the team. Here’s how you can organize this section:

  • Ownership Structure: Explain how the business is structured, including details about ownership shares and any partnerships or investors.
  • Internal Management Team: Introduce key members of the management team, their qualifications and roles within the company.
  • External Management Resources: If you’re using external advisors or consultants, briefly describe their roles and expertise.
  • Human Resources Needs: Address the staffing requirements for the business, including hiring plans and any training or development programs.

This section gives readers confidence in the team’s ability to execute the business plan effectively.

 The Financial Plan is a critical section that demonstrates the financial viability of your business idea. It consists of three primary financial statements:

  • Income Statement (Profit and Loss Statement): Project your revenue and expenses to determine profitability over a specific period (usually three to five years).
  • Cash Flow Projection: Forecast how cash moves in and out of your business to ensure you have adequate liquidity. This helps identify potential cash flow issues.
  • Balance Sheet: Provide a snapshot of your business’s financial position at a specific point in time, detailing assets, liabilities, and equity.

In addition to these statements, include an explanation and analysis of the numbers. This section is crucial for attracting investors and securing financing, as it shows that you’ve thoroughly considered the financial aspects of your business.

Milestones (M&E)

Milestones are crucial for turning your business plan into a practical, actionable roadmap. Create a table or timeline that lists key milestones, budgets, deadlines, and management responsibilities. This helps keep the plan focused and allows for tracking progress as your business grows.

Attachments 

Attachments can include any additional information or documents that support your business plan. This might include market research, legal documents, resumes of key team members, or any other relevant materials that provide more context and credibility to your plan.

FAQS How to Write a Business Plan in  Kenya 

While the length of a business plan can vary, it is generally recommended to keep it concise, typically around 15-25 pages.

Writing a business plan involves thorough research and consideration of the industry, competitors, and potential challenges. It is important to customize the plan to suit your specific business needs.

It is crucial to regularly review and update the business plan as goals are met or changed. This ensures that the plan remains relevant and aligned with the company’s objectives.

Business plans are not only for new businesses but should be maintained by all companies as a strategic tool for growth. It helps businesses stay focused and make informed decisions..

Yes, there are templates available to provide structure and guidance in writing a business plan. However, it is important to customize the plan to meet the specific needs of your business.

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Anne Katana

A Good Business Plan is essential for the success of any business. It would be best to have a business plan to convince investors to invest in your business idea. In other words, a Business Plan is a laid-out procedure of how the business is to be run.

After coming up with a business idea and collecting all the necessary information, you will have to put the ideas down on paper in a business plan. Writing a business plan is usually the first step when setting up a business.

Although some entrepreneurs have succeeded without one, many have failed because they did not have a business plan. But how do you write a good business plan?

This article has outlined the features of a good business plan and what the business plan should contain. It has details of how you should arrange content in a business plan. Therefore, you should read through it.

Qualities of a good business plan

A good business plan should have the following qualities:

1. It should be short

The purpose of every business plan is to be read. No one will read and analyze more than five hundred business plan pages. Many investors do not have time to read through many stories in a business plan. Therefore, you should be precise and brief in your business plan.

Also, a business plan is a tool that will require modification as time goes by. A voluminous business plan modifies a difficult task, and you might end up operating against your business plan.

2. Should be friendly to the audience

When writing a business plan, use a language your audience can understand. Use simple language instead of technical terminologies for cases where a potential investor is not an expert in your area of interest.

You are accommodating your investors, and keeping your product descriptions short and precise increases the chances of receiving the funds you need.

3. It should not make you feel intimidated

Many entrepreneurs and investors learn as they grow in business. Most successful business persons don’t even have a degree in business-related courses. Therefore, writing your business plan should not make you feel intimidated.

As long as you are passionate about your business idea, writing a plan on how you plan to grow should not be too hard to handle.

It would be best to write a simple one-page business plan (A lean plan). Once you have a lean plan, you can develop it later.

Now that you have known the features of a good business plan, it is time to look at what a business plan should have as content. Content is critical in determining whether your plan will be approved or trashed. The following are aspects that you should include in your business plan content.

Things to include in your business plan

1. executive summary.

This section gives an overview of your business plan. It should take one to two pages and be the first part of your business plan. However, some people write it as last, but the overview should give the reader what to expect.

2. Opportunity

In this segment, you give details of the product you want to deal with and the need of consumers that you seek to solve. This section analyzes the competition in the market you want to venture into and the target market for your product.

3. Execution

This is the third segment of your Business plan. Here, you must explain how you will use the opportunity.

In this section, you are supposed to give details of your sales and marketing plan, operations, and the criteria to measure success.

4. Team or company

Most investors look for not only good ideas but also good teams. In this section, you are required to give details of your team. Talk about the team you already have and those you need to employ.

You will also be required to provide your legal structure and location. If your company is already up and running, a history of previous businesses.

5. Financial Plan

No business plan is complete without a financial plan . A financial plan gives details about how money is utilized in the business. In this chapter, you are supposed to provide details on sales, profit and loss statements, personnel plans, cash flow statements, Balance sheets, and an exit strategy.

In a business plan, this section is one that many entrepreneurs find challenging, but investors will look keenly. Investors will pay much attention to the financial plan because they need to know how to spend their money and return it.

A typical business plan usually has a monthly projection for the first 12 months and an annual projection for at least the next five years. Although a Three-year forecast is enough, some investors will demand a full five-year forecast.

The following is an overview of details you should include in the Financials Plan of your business plan.

6. Sales forecast

A sales forecast is simply the projection of sales to be made over the next few years. Typically, a sales forecast is broken down into various rows, with each row offering a specific core product or service.

A sales forecast should also have corresponding rows showing the Cost Of Goods Sold. (COGS). The COGS is strictly the amount used to provide goods sold and not additional expenses such as rent and transport.

7. Personnel plan

Your personnel plan contains details of money spent on employees. All posts can be listed for a small business with the amount paid to each employee stated against the positions. The Personnel plan is divided into small sections for massive companies, such as sales and marketing.

The personnel plan also contains details of additional costs of employees other than salaries. These costs include insurance, payroll taxes, and other related expenses. Such costs are typically referred to as “employee burden.”

8. Profit and Loss statements

Your business number will come in at the Profit and Loss statements segment. This is where you will determine whether a business will make losses or profits.

The profit and loss statement utilizes all the data from the sales forecasts, personnel plans, and other costs involved in running the business.

The Profit and Loss statement will subtract the total companies’ expenditure from incomes to determine the Net profit.

9. Cash flow statement

Cash flow statements are mostly mistaken for profit and loss statements. However, the cash flow statement plays an entirely different role in business. Cash flow statements show the amount of money available in a business at a given instant.

In profit and loss statements, expenditure is subtracted from gains. Cash flow statements begin with cash at hand, then the addition of income, followed by the subtraction of money used to pay for expenses such as bills.

Cash flow statements help predict when the company might run low on cash.

10. Balance sheet

This is the most crucial thing investors need to see in a business plan. A balance sheet clearly illustrates the financial health f a business.

A balance sheet contains a list of assets and liabilities of the company. It also includes the investor’s equity. Using the Balance sheet, you can determine the net worth by subtracting liabilities from assets.

11. Use of funds

If you use your business plan to source funding from investors, you must show what the funds will be used for. This section does not need to have detailed information. Just offer investors significant areas in which money is going t be spent.

12. Exit strategy

The last thing you might need to include in the Financial plan of your business plan is the exit strategy. This is after you sell your business to another company or IPO.

Investors need returns for their investments. And the only to get this is if the company is sold to another party. Therefore, the investors will want to know your thoughts on the exit from the market.

14. Appendix

The appendix is usually the last part of a business plan. Further product descriptions can be inserted here, including drawings and images.

In most cases, the appendix is considered a must-have chapter in your business, but this is where you will give any details you might have skipped in the plan.

Now you know what to include in your business and what your business plan should look like. This will enable you to write your idea down and look for funds to achieve your dream. However, it would help if you noted that running a business is difficult. It will require time, money, and dedication before any business is fully operational.

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Blue Ocean

Business Proposal Writing Services In Kenya

Business proposal writing services, 🚀 unlock success with our  professional business proposals.

Are you ready to elevate your business to new heights? A compelling business proposal is your gateway to success, and we are here to make it happen!

✨ Why Choose Us?

📝 Expertise: Our seasoned team of writers specializes in creating impactful business proposals tailored to your industry.

🤝 Personalized Approach: We understand that each business is unique. Our writers take the time to understand your goals, ensuring a customized proposal that speaks directly to your audience.

🔥 Strategic Content: Capture attention with persuasive content that showcases your strengths, highlights your offerings, and addresses your clients’ needs.

💼 Versatility: Whether you are a startup seeking funding or an established business pursuing new partnerships, our proposals are designed to meet your specific objectives.

🕒 Timely Delivery: We know time is of the essence. Our efficient process ensures you get a high-quality proposal within your deadlines.

🔐 Confidentiality: Your business information is safe with us. We prioritize confidentiality and adhere to strict data security standards.

📈 Proven Results: Our track record speaks for itself. Clients have secured funding, partnerships, and new business opportunities with our winning proposals.

🌐 Global Reach: We serve clients worldwide. No matter where you are, our team is ready to collaborate and propel your business forward.

📞 Contact Us Today!

Ready to make a lasting impression? Contact us for a consultation and take the first step toward success.

📧 Email: [email protected] 📞 Phone: +254729842847   WhatsApp +254729842847

📌 Let’s turn your vision into a winning proposal!

What is a Business Proposal ?

business plan writing services in kenya

How Much Does Writing a Business Proposal Cost?

The fees for crafting a business proposal can fluctuate among consultants, contingent upon factors such as the scope and urgency of the project. Detailed technical explanations or tight timelines often elevate the cost, reflecting the additional effort required. Typically, basic proposals range from USD 100 to USD 600, while more intricate or technical projects incur higher charges commensurate with their complexity.

Business Proposal Writers Near You

At Blue Ocean Outsource LTD, we write award-winning business proposals that enable businesses to pitch their products effectively to potential buyers. We are based in Biashara Plaza, Moi Avenue, Nairobi.  We pride ourselves on a happy customer base thanks to our outstanding services.

Mastering the Art of Business Proposal Writing: A Comprehensive Guide

In the competitive landscape of modern business, the ability to create a compelling business proposal is essential for success. Whether you are seeking new clients, partnerships, or funding, a well-written proposal can be the key to unlocking opportunities. In this guide, we will explore the essential steps and strategies for mastering the art of business proposal writing.

  Understanding the Importance of Business Proposal Writing

Business proposal writing is more than just a document; it is a strategic tool that showcases your understanding of a client’s needs and your capability to meet them. A well-crafted proposal not only persuades potential clients but also sets the stage for successful collaborations. From attracting investors to winning lucrative contracts, the impact of a business proposal cannot be overstated.

Key Steps in Business Proposal Writing

business proposal and plan writing

  • Clear and Concise Communication: K eep your proposal clear, concise, and to the point. Use simple language and avoid jargon to ensure that your message is easily understood by all stakeholders.
  • Compelling Executive Summary: Begin your proposal with a powerful executive summary that highlights the key points of your proposal. This section should grab the reader’s attention and provide a succinct overview of what they can expect from the rest of the document.
  • Problem Statement and Proposed Solution: Clearly identify the client’s challenges and pain points, and propose tailored solutions to address them. Demonstrate your understanding of their needs and showcase how your products or services can provide value.
  • Highlight Your Expertise: Use the proposal to showcase your company’s qualifications, expertise, and track record. Provide case studies, testimonials, and relevant credentials to build credibility and trust.
  • Detailed Implementation Plan: Outline a detailed plan for implementing your proposed solutions. Break down the steps involved, assign responsibilities, and provide a realistic timeline for completion.
  • Transparent Pricing and Costs: Clearly state the pricing for your products or services and justify the costs based on the value they provide. Be transparent about pricing to build trust with your potential clients.
  • Proofreading and Editing: Before finalising your proposal, thoroughly proofread and edit it to ensure accuracy, clarity, and consistency. Typos and errors can undermine your credibility, so take the time to polish your document.

In conclusion, mastering the art of business proposal writing is essential for success in today’s competitive business environment. By following the key steps outlined in this guide, you can create compelling proposals that effectively communicate your ideas, showcase your expertise, and win over potential clients. Remember, a well-written proposal is not just a document; it’s your ticket to unlocking new opportunities and achieving your business goals.

Now, armed with this knowledge, go forth and write winning business proposals that propel your business to new heights!

Exploring the Different Types of Business Proposals: A Guide to Effective Proposal Writing

In the realm of business, proposals serve as powerful tools to communicate ideas, solutions, and offerings to potential clients, partners, or investors. Understanding the various types of business proposals is essential for tailoring your approach to different situations and achieving success in proposal writing. In this guide, we will explore the key types of business proposals and provide insights into how to craft them effectively to win over your audience.

  • Solicited Proposals

business proposal writing services

  • Unsolicited Proposals

Unsolicited proposals are initiated by the proposing party without a formal request from the recipient. These proposals aim to proactively present ideas or solutions that address potential challenges or opportunities for the recipient. When crafting unsolicited proposals, it’s essential to research the recipient’s needs thoroughly and tailor your proposal to demonstrate the value it can bring to their organization.

  • Internal Proposals

Internal proposals are designed to propose ideas, projects, or initiatives within an organization. These proposals may seek approval for new initiatives, changes in processes, or allocation of resources. When writing internal proposals, focus on providing clear and compelling rationale, outlining the benefits and potential outcomes, and addressing any potential concerns or objections from stakeholders.

  • External Proposals

External proposals are targeted at external entities such as clients, partners, or investors. These proposals aim to secure new business opportunities, partnerships, or funding. When crafting external proposals, focus on highlighting your company’s strengths, showcasing your expertise and track record, and demonstrating the value proposition for the recipient.

  • Grant Proposals

Grant proposals are designed to secure funding from government agencies, foundations, or other grant-making organizations. These proposals typically follow specific guidelines and requirements set forth by the grantor and require a detailed approach to demonstrate the alignment of the proposed project with the grantor’s objectives and priorities.

Mastering the art of business proposal writing involves understanding the different types of proposals and tailoring your approach to meet the specific needs of your audience. By leveraging the insights provided in this guide, you can craft compelling proposals that effectively communicate your ideas, solutions, and value proposition, ultimately increasing your chances of success in winning new business opportunities.

Whether you are responding to a solicitation, proactively pitching ideas, seeking internal approval, or pursuing external funding, effective proposal writing is a crucial skill that can drive success and growth for your business. Start applying these strategies today to elevate your proposal writing game and achieve your business objectives.

business plan writing services in kenya

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Niabusiness.com

Hire business plan writers in Kenya on Niabusiness

Are you thinking of starting a business – a physical or online business? Niabusiness here is to help. The planning, sourcing for funds, finding suppliers, researching a market, settling on a business model, buying equipment – there is a lot that happens before a business can see the light of day.

Niabusiness can help you with some of the work – help you start on a firm foundation (and increase your odds of succeeding in your field, niche or industry).

There are freelancers on the site that can help you do research, launch your website, help with customer support, software integrations, help with marketing, but in this post I am just going to tell you about one of the important things you can do for your business: having a business plan.

Thing is, a lot of people know how important having a business plan can be (not talking about the ones who think they are rubbish) but creating one, a detailed and useful business plan, isn’t usually a simple task. And maybe this is one of the reasons why some people think business plans are rubbish.

But all success in business, is usually predicated on a firm foundation. And whether one writes a structured plan when they are starting or just do random things that could – when pulled together – result in a really good business plan just goes out to show how important taking an in-depth look at your idea / business model / product or service can be in the short, mid and long term.

To hire business plan writers in Kenya , outsourcing the writing of the document, is one of Niabusiness’s way to help you hit the ground running as soon as possible.

The services here have been created for you, to help you accelerate things a bit, to take you from the planning stages to your first customer in the least amount of time possible.

Why create a business plan for your new venture?

  • 1.1 To see if you are really committed to the idea you want to turn into a profitable business.
  • 1.2 To take an in-depth look at the numbers
  • 1.3 To determine the expertise you will need from others and plan on getting such people onboard
  • 1.4 To determine how you are going to fund your business
  • 1.5 To help you plan for growth – business expansion
  • 2 What is the process of hiring a business plan writer on Niabusiness like

To see if you are really committed to the idea you want to turn into a profitable business.

Having ideas is one thing, and the excitement we all have can usually lead to us entertaining multiple business ideas at any given time. We can sit and think about the conglomerates and empires we can build – and that’s all fine.

But once you sit down and start taking an in-depth look at your idea; once you start exploring the different ways you can go about executing your idea, things change. Suddenly, you have to think deeply about what it is you want to do for potential customers and clients out there.

That is when it dawns on most people that they can’t deliver on most of the ideas they have – they can’t create a product or service that can meet the standards expected by people out there already buying similar products.

So, the business planning phase can help you weed out all the ideas you can’t deliver on (well) and leave you with one or two ideas you can put your time into. And as you know, focus is a really powerful thing in most areas be it in life, business or investing.

So, just going through the planning process, to enhance the power of focus you give to your ideas, that in itself is worth the money you’d pay a writer to create a business plan for you.

To take an in-depth look at the numbers

So, looking at what you can afford to put your money on right now versus things you can buy later on.

If you don’t have enough money to start (which is most people), the business plan should help you stick to purchasing only the bare essentials.

If you have a table, you can defer buying that nice desk. If you can’t even pay your own rent months in advance, you can just start a home business and later on move to an office (in one of the commercial buildings) in town or the city.

If you can’t afford buying a motorbike or pickup truck for your business, you can look at other options already available to you at a much cheaper price (renting, courier etc.).

And the plan can help you how far your runway goes. So, looking at the numbers you can determine how many months ahead you can afford to work on your idea / business before you break even and start making a profit.

Having that business plan can help you see if you are hitting the milestones that eventually help you towards realizing your mid and long term goals. The plan can also predict areas in your business that may need a bigger cash allocation than earlier plan, so you don’t panic when things go awry.

To determine the expertise you will need from others and plan on getting such people onboard

So, it might be getting a business partner – partnering with someone whose skills compliments yours. Someone that can help you get an edge in the market once you launch.

Or it might be initial employees that you cu in on the action by giving them stakes / equity / shares in your business

Or it might be online freelancers like the ones who have listed their services on Niabusiness.com – so marketers, bookkeepers, programmers, customer support people, virtual assistants, social media strategists, online researchers, lawyers & advocates, intellectual property experts, copywriters, sales people, ad managers and online shop experts.

To determine how you are going to fund your business

The business plan can help you determine if you will be okay just relying on your savings. Or if it would be wise to get business financing (from a bank or sacco).

The plan can also help you determine if you want to ask friends and family for money upfront (funding) or not. Or it can help you figure out how you can turn them into your initial customers (and still get money from them by preselling your service or product to them).

You might, look at the numbers, and decide in bringing your investment group members on board – bringing your chama members in on the action – as long as the resources you pull together gives you a confidence that your business will thrive and make everybody involved happy.

To help you plan for growth – business expansion

The plan can help you figure a growth strategy that accommodates your strengths and weaknesses while you work on bringing in more of the right people in areas where you fall short.

It can also help you avoid growth that rides only on trends and help you build something evergreen, that grows gradually, that is steady and sustainable in the short, mid and long term.

What is the process of hiring a business plan writer on Niabusiness like

Once you have narrowed down on an idea or two, check for freelancers offering business plan writing services in Kenya in this category .

Reply to the listings that look appealing to you – whether they are about business plan writing or not.

And then my advice from here, is that you want to go back and forth with the freelancer supplying them with details about what you want to do.

So, you can hop on a phone call, and they can ask you a few questions about your idea, business model, source for capital, how much you have, what pain you want to solve for others (with your product or service), your expertise, your long term view of the business, hiccups you foresee, the best places you think you should focus on to bring in the right customers (and profits) sooner, your offline or online strategy for leads, how you want to incorporate (sole proprietorship, partnership or limited liability company) among other things.

Think of it as an interview with someone who is more interested in helping you keep your expectations in check. Someone interested in opening your eyes to ideas that can help you stay the course and reap the rewards you are after.

Then they can just go about creating a document for you.

Once the business plan is finished, they will just send it over to you.

Talk about pay and the expected turnaround time.

And good luck building a well-loved, and profitable business.

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    The benefit of having a Professional Business Plan in Kenya includes the following; Clarify your vision and decide whether to forge ahead with the business idea. Determine if your product and/or service has a enough market to support it and whether or not it will be profitable. Provide an estimate of your start-up costs and how much you'll ...

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    In this comprehensive guide, you will master the process of writing a practical business plan. Whether you're an aspiring business owner in Nairobi, a tech innovator in Mombasa, or a seasoned entrepreneur in Kisumu, this post is your key to mastering the art of business planning in Kenya. What is a business plan?

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    Qualities of a good business plan. A good business plan should have the following qualities: 1. It should be short. The purpose of every business plan is to be read. No one will read and analyze more than five hundred business plan pages. Many investors do not have time to read through many stories in a business plan.

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  23. Hire business plan writers in Kenya on Niabusiness

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