7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went online with the intention of finding as much advertising as I could.
The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.
My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.
Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.
![](http://serviteca.online/777/templates/cheerup2/res/banner1.gif)
Less than 0.00001% of CTAs Are Unique
This is not a scientific number. I came up with it out of spite after an exhausting search.
Refresh the examples in a listicle about calls to action, my editor said.
I thought this was going to be easy.
It was a nightmare.
Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print.
I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once.
Here’s a typically boring call to action example that most people are using :
![call to action in essays examples Example of CTA that says Try Miracle Now](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124951/call-to-action-examples-ce-1.png)
I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.
Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.
I checked Reddit–as always, a wonderful place, just not for buying things.
On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23
My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be.
Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.
But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.
7 Truly Unique Call to Action Examples
1. cloudflare.
![call to action in essays examples Cloudflare homepage](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124952/call-to-action-examples-ce-2.png)
“Under attack?”
That is a viable button you can click on Cloudflare’s site.
I love it.
Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.
I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.
I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.
2. Backcountry
![call to action in essays examples Backcountry homepage with dropdown that says Text A Gearhead and Chat With a Gearhead](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124953/call-to-action-examples-ce-3.png)
The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.
This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.
Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.
You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week.
3. LINGs CARS.com
![call to action in essays examples LingsCars homepage](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124954/call-to-action-examples-ce-4.png)
This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK.
Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background.
CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.
I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before.
4. Niki Whittle
![call to action in essays examples Nicki Whittle homepage with CTA that says Help me enjoy getting dressed!](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124956/call-to-action-examples-ce-5.png)
Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.
The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!
If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer.
Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands.
![call to action in essays examples Ceria webpage with text that says "Legally this ad can't say much, but this playlist can"](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124959/call-to-action-examples-ce-7.png)
Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.
The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.
There’s a cool story behind this ad campaign, which appeared online and in-print in California.
I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.
![call to action in essays examples Example of Ceria advertisement](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124958/call-to-action-examples-ce-6.png)
6. AllTrails
![call to action in essays examples AllTrails email offer CTA that says "Get outside this weekend and we'll plant a tree for you"](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16125001/call-to-action-examples-ce-8.png)
Have you ever seen a limited time offer that isn’t pushy?
AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.
It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest.
The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.
But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way.
7. Avocado Green Mattress
![call to action in essays examples Avocado Green Mattress CTA that says Shop zero waste](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16125002/call-to-action-examples-ce-9.png)
Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.
The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.
It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.
More Call To Action Examples
Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.
The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.
Kati Curtis Design
![call to action in essays examples Katie Curtis Design CTA that says "Get in touch with Kati"](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16125003/call-to-action-examples-ce-10.png)
Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name.
I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.
I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.
![call to action in essays examples Havenly webpage with CTA that says Find your style](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16125005/call-to-action-examples-ce-11.png)
Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.”
They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.
![call to action in essays examples Birchbox webpage with CTA that says Build your box](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16125006/call-to-action-examples-ce-12.png)
Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:
“Build Your Box”
It’s intuitive, on-brand, and crisp.
One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box.
Art & Logic
![call to action in essays examples Art & Logic webpage with CTA that says Let's talk about your project](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16125007/call-to-action-examples-ce-13.png)
Art & Logic is a software development company with an approachable call to action.
Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.
Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.
Make your website better. Instantly.
Keep reading about copywriting.
![call to action in essays examples](https://ceblog.s3.amazonaws.com/wp-content/uploads/2024/06/20135611/pacificnw.png)
How To Balance Deep Copywriting Research With a Deadline
All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered to your mailbox…
![call to action in essays examples](https://ceblog.s3.amazonaws.com/wp-content/uploads/2024/06/17135701/innocent.png)
Most Copywriting Tips are Vague and Generic–Not These 9
Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. You just need…
![call to action in essays examples](https://ceblog.s3.amazonaws.com/wp-content/uploads/2020/05/05110523/copywriting-impact-billboard.png)
Everything I Know About Copywriting After Making $500K
$500K? Lucky, the disbeliever will say. You just got lucky with your words. Maybe. But most copywriters aren’t counting on luck or magic to put…
![call to action in essays examples](https://ceblog.s3.amazonaws.com/wp-content/uploads/2021/05/16124958/call-to-action-examples-ce-6.png)
At great risk to my sanity, I went online with the intention of finding as much advertising as I could. The goal: to find call…
![call to action in essays examples](https://www.crazyegg.com/blog/wp-content/uploads/2021/07/neil.png)
Best Creative Writing Courses Compared
Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and…
![call to action in essays examples](https://ceblog.s3.amazonaws.com/wp-content/uploads/2013/04/conversion-optimization.jpg)
How to Create Winning Headlines in 9 Simple Steps
In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As…
![call to action in essays examples sales letter](https://ceblog.s3.amazonaws.com/wp-content/uploads/2017/02/24133542/sales-letter.png)
The Five Sales Letters Every Marketer Should Know, Hands Down
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing…
![call to action in essays examples content marketing](https://ceblog.s3.amazonaws.com/wp-content/uploads/2016/09/02010359/machine-writing-1035292_1280.jpg)
15 Habits of Website Visitors That Will Completely Change the Way You Write Website Content
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
![call to action in essays examples lies in copywriting](https://ceblog.s3.amazonaws.com/wp-content/uploads/2016/05/18120738/lies-in-copywriting.jpg)
The Biggest Lie in Copywriting
I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I…
![call to action in essays examples ask questions increase conversions](https://ceblog.s3.amazonaws.com/wp-content/uploads/2016/05/20161451/ask-questions-increase-conversions.jpg)
How To Increase Your Landing Page Conversions by Asking a Question
It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their…
![call to action in essays examples newspaper copywriting social media](https://ceblog.s3.amazonaws.com/wp-content/uploads/2016/03/new-york-times-newspaper-1159719_1280.jpg)
Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet…
![call to action in essays examples 16 helpful copywriting articles](https://ceblog.s3.amazonaws.com/wp-content/uploads/2016/02/16-Helpful-Copywriting-Articles-To-Launch-You-Into-Web-Writing-Greatness-2.jpg)
16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get….
![call to action in essays examples 62 words that will help you sell](https://ceblog.s3.amazonaws.com/wp-content/uploads/2016/01/62-words-that-will-help-you-sell.png)
62 Power Words That Will Help You Sell
Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content…
![call to action in essays examples how to become a better copywriter](https://ceblog.s3.amazonaws.com/wp-content/uploads/2015/11/become-a-better-copywriter.jpg)
How to Become a Better Copywriter: 21 Tips from the Experts
Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking…
![call to action in essays examples Forget the CTA](https://ceblog.s3.amazonaws.com/wp-content/uploads/2015/10/forget-the-cta-fi.jpg)
How To Increase Conversions By Forgetting The CTA
Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really…
Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.
Last Updated on July 27, 2017
- Conversion Optimization
- Growth Marketing
- Digital Analytics
- Brand Marketing
- Digital Marketing
- Digital Psychology
- Ecommerce Marketing
- Product Marketing
- Technical Content Marketing
- Technical Marketing
- Google Analytics 4
- Browse all courses
- CXL Features
- Bottom-of-funnel SEO strategies in tough niches
- Growing AppSumo to 80m with performance marketing
- Account based marketing
- Building a growth process
- Building an innovative product
- Growth mindset: growth vs traditional marketing
- GrowthMaster Training Workshop
- Marketing strategy
- Optimizing Your Growth Process
- Partner Marketing
- Project Management for Marketers
- Retention: the most underrated growth channel
- User-centric marketing
- Data-driven influencer marketing
- Messaging strategy in public relations
- Sales Copywriting & Product Messaging
- Content marketing research
- Content recycling
- Email Marketing: Fundamentals
- Organic Social Media
- Product Marketing Content
- Scaling Content Marketing
- Content strategy and SEO for lead generation
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Technical SEO
- Advanced Facebook Ads
- Advanced LinkedIn Ads
- Facebook Ads Creative
- Facebook Ads Experimentation
- Facebook Ads for Beginners
- Google Ads Experiments
- Google Ads for Beginners
- Linkedin Experimentation
- GA4 Intermediate
- Google Analytics 4 for beginners
- Preparing for Your GA4 Implementation
- Special Topics in GTM for GA4
- Attribution
- Data presentation and visualization
- Excel and Sheets for marketers
- Transactional data analysis
- Advanced Google Tag Manager
- Google Tag Manager for Beginners
- The Measurement Matrix
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- Experimentation program management
- Intro to CRO and Experimentation
- Heuristic Analysis frameworks for conversion optimization audits
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B testing mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Statistics fundamentals for testing
- Testing Strategies
- Applied neuromarketing
- Digital psychology & behavioral design
- Intro to Neuromarketing
- Landing Page Optimization
- People & psychology
- Personalizing for conversion
- Brand strategy
- Positioning
- Radical differentiation
- Integrated Public Relations and SEO
- Storytelling
- Audience building
- Community building
- Community strategy
- Brand tracking 101
- Brand tracking with Momentive
- User research
- Customer storytelling and proof
- Segmentation and Persona Research
- Building a marketing agency
- Managing a remote marketing team
- Marketing Management
- Sales and customer success enablement
- Automation with Apps script
- Data collection on the web
- Data extraction
- Mobile Analytics
- Tag managers
- Python for marketers
- R for marketers
- SQL for marketers
- API Applications
- Cloud computing concepts
- Cloud services
- Intermediate statistics
- Machine learning applications
- Machine learning fundamentals
- Attention Basics
- Decision Making and Emotions
- Learning and Memory
- Building Habits and Loyalty
- Building Trust
- Cognitive Biases
- Nonconscious Motivation
- Principles of Persuasive Design
- Facebook Ads for ecommerce
- Google Ads for Ecommerce
- Google Shopping
- Selling on Amazon: Perfecting Traffic and Conversions
- Ecommerce Content Marketing
- Ecommerce SEO
- Email and SMS Marketing for Ecommerce
- Customer experience for ecommerce
- Customer journey for ecommerce
- Customer segmentation for ecommerce
- Retention and Customer Lifetime Value
- Ecommerce brand strategy
- Ecommerce merchandising
- Personalization for ecommerce
- Promotional events
- Selling on Marketplaces
- Ecommerce data and metrics
- Ecommerce forecasting
- Ecommerce tech stack
- Unit economics for ecommerce
- Competitive intel & market research
- Introduction to product marketing
- Positioning and company storytelling
- Pricing and packaging
- Product Analytics
- Analyst relations
- Product launches
- Hiring product marketers
- Working with the product team
- What is included in All-access
- First time here? See all resources
- Original research studies
- AB test calculator
- Conversion rate optimization guide
- Conversion optimization guide
- Ecommerce best practices
- Bounce rate guide: The foundations
- Clickthrough rate guide: The foundations
- Follow our B2B strategy podcast
- Sign up now
Call To Action In Writing: 7 Powerful Examples
![call to action in essays examples](https://cxl.com/wp-content/uploads/2022/07/call-to-action-examples-header.jpg)
Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic.
Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
In this article, we’ll explore seven powerful CTA examples from high-performing companies. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.
Table of contents
- CTAs drive the buying journey
- Use Voice of Customer research to understand buyer goals
Start with an imperative (command verb)
- Leverage power words to build excitement
- 1. Pipedrive removes barriers to conversion
2. ActiveCampaign makes it clear what customers are signing up for
3. wordable talks results.
- 4. Jasper speaks directly to a common pain point
5. Emma builds intrigue by keeping it concise
6. betterhelp solves three objections in just three words.
- 7. ClickUp backs up its claim with a compelling guarantee
What is a call to action in writing?
Your call to action is the prompt you give readers or users to take a desired action.
That action might be to:
- Download an ebook or guide;
- Sign up for a free trial;
- Register for an upcoming webinar;
- Browse products in your online store;
- Book a sales demonstration.
CTAs are a critical component of marketing material. It’s the point where you tell your reader to do something.
CXL use them on landing pages to invite customers to trial top marketing courses:
![call to action in essays examples Screenshot of CXL Homepage](https://cxl.com/wp-content/uploads/2022/07/cxl-homepage-1024x567.jpg)
SEO tool Clearscope invites users to join their Director of SEO in a webinar.
![call to action in essays examples Screenshot of Clearscope Inviting Users on their Webinar](https://cxl.com/wp-content/uploads/2022/07/clearscope-invites-user-on-webinar-1024x708.png)
And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable:
![call to action in essays examples Screenshot of Gong’s CTA at the end of their blog post](https://cxl.com/wp-content/uploads/2022/07/gong-cta-1024x425.png)
At the most basic level, these CTAs exist to give customers their next step in the buying journey.
CTAs drive the buying journey
A CTA in a brand awareness campaign will look entirely different from a CTA meant to drive sales at the bottom of the funnel.
Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.
![call to action in essays examples Screenshot of Google showing result for the search query “Email Marketing Benchmarks”](https://cxl.com/wp-content/uploads/2022/07/google-search-query-on-email-marketing-benchmarks-1024x397.png)
Mailchimp knows, then, that the user’s search intent is to learn more about the subject of email marketing, not about Mailchimp and its features.
So, the CTA at the bottom of this blog post directs readers to related concepts, several of which are more prescriptive and action-focused than email marketing benchmarks (a powerful way to build value for the customer and to establish your brand as an authority).
![call to action in essays examples Screenshot of Related Concepts CTA](https://cxl.com/wp-content/uploads/2022/07/related-concepts-cta.png)
Strong CTAs go beyond “buy now”
The traditional answer as to why CTAs are important is that “customers don’t take action unless they’re told what to do.”
While this is true, it’s not the whole story. A strong call to action doesn’t just provide a path forward but removes any barriers or objections.
Consider the CTA “Sign up now” on a SaaS product landing page. This raises several buyer objections:
- Do I have to pay?
- How much does it cost?
- Am I locked into a contract?
- How long is the contract?
- What payment methods are available?
Effective CTA writing can overcome these objections simply by altering the wording.
Copper uses the copy “Try Free” to preempt and solve these objections.
![call to action in essays examples Screenshot of Copper Website Homepage](https://cxl.com/wp-content/uploads/2022/07/copper-website-homepage-874x1024.jpg)
The word “Free” eliminates any concerns about cost, and the addition of the term “Try” implies a trial period, so there is no risk of signing up for a lengthy contract.
How to write a call to action that converts
CTA writing is a form of persuasive writing . Your goal is to convince readers to take a given action in as few words as possible.
A strong understanding of buyer psychology and buyer intelligence will be helpful here. You can also fast-track results with these CTA writing techniques.
Use Voice of Customer research to understand buyer goals
Voice of Customer research uses qualitative and quantitative research to uncover the wants and needs of buyers in their own words.
Then, you’ll use these insights verbatim (or close to) in your marketing material to resonate with customer desires.
This is how Copyhackers wrote Beachway Therapy Center’s landing page to drive 400% more click-throughs on the CTA.
The group mined Amazon addiction book reviews to learn about wants and pains and note memorable phrases.
![call to action in essays examples Screenshot of Amazon addiction book reviews](https://cxl.com/wp-content/uploads/2022/07/amazon-addiction-book-reviews.png)
Within those reviews, they caught recurring themes and identified the messaging that resonates with their customer base. The group then applied that copy to the landing page.
![call to action in essays examples Screenshot of Beachway Therapy Center Homepage](https://cxl.com/wp-content/uploads/2022/07/beachway-therapy-center-homepage.jpg)
Messaging strategy agency Make Mention learned that the CTA for their client, “Start with the first hour free,” was asking for too much too soon.
![call to action in essays examples Screenshot of CTA that was created by Make Mention Media to one of their clients](https://cxl.com/wp-content/uploads/2022/07/make-mention-media-created-CTA-for-their-client.jpg)
The group conducted online and email surveys and learned that users struggled to understand the course’s value and encountered friction because objections weren’t addressed.
Make Mention redid the page, injecting several phrases from the customers’ vocabulary, including:
- “practical exercises”;
- “getting your first developer job.”
They also directed the CTA button to lead to an alternative page where customers can learn more about the course.
![call to action in essays examples Screenshot of Learn Visual Studio Website Homepage](https://cxl.com/wp-content/uploads/2022/07/learn-visual-studio-website-homepage.jpg)
Make Mention helped customers get more information before asking for the sale, and critically, they used the language customers use. This tweak boosted conversions on the CTA button by over 66%, leading to more check-outs from the Curriculum page than the Pricing page.
A good general rule to follow in CTA writing is to always start with an imperative. Imperatives are action words; they tell the reader to do something.
Powerful examples of action phrases include:
- Learn;
SparkToro demonstrates two examples of imperatives in action with their buttons: “Try SparkToro for free” and “See Pricing.”
![call to action in essays examples Screenshot of Sparktoro Website Homepage](https://cxl.com/wp-content/uploads/2022/07/sparktoro-website-homepage-1024x632.jpg)
Preempt and eliminate objections
Effective call to action writing preempts objections and eliminates them early.
Take Buzzsumo , which clarifies that new users don’t have to pay a cent for 30 days, obliterating worries about forgetting they’ve started the trial and purchasing accidentally.
![call to action in essays examples Screenshot of Buzzsumo CTA](https://cxl.com/wp-content/uploads/2022/07/buzzsumo-cta-1024x353.png)
The most common objections you’ll face are:
- Cost (Is there one? And if so, how much?);
- Time (How long is this going to take?);
- Commitment (Am I locked into anything?).
For cost objections, use terms like “free” and “no credit card required” to clarify that there is no cost involved.
For time objections, phrases like “instantly,” “in 2 minutes,” and “now” communicate that the action will take place quickly.
Solve commitment objections by clearly outlining the trial length (“Try free for 14 days”) or with terms like “free forever” and “no credit card.”
Leverage power words to build excitement
Command words tell readers what to do. Power words make them feel excited about doing it. Combining the two is what motivates users to take action.
Examples of convincing power words to use in your CTA writing include:
- Classified;
- Minimalist;
- Irresistible;
- Effortless.
For example, GAP uses the term “unique” to encourage users to sign up for their mailing list (in exchange for a 25% discount).
![call to action in essays examples Screenshot of Gap’s CTA that appears on their website homepage](https://cxl.com/wp-content/uploads/2022/07/gap-cta-on-their-homepage-1024x518.jpg)
Create a sense of urgency to inspire immediate action
Great call to action writing inspires readers to take action now . When done well, they create buyer FOMO (fear of missing out), motivating website visitors to act immediately.
Words like “now,” “instantly,” “limited time,” and “today” are a good starting point but are best supplemented with urgent imperatives like “seize,” “gain,” and “access.”
Youprenuer combines the imperative “Get” with the urgency-building power word “Instant” to build a compelling CTA for their email list.
![call to action in essays examples Screenshot of Youprenuer CTA on their Email List](https://cxl.com/wp-content/uploads/2022/07/youprenuer-cta-1024x704.jpg)
Use mystery to generate curiosity
In certain cases, you’ll want to avoid mystery altogether. For instance, when crafting a CTA designed to motivate readers to sign up for a free trial, we want to clarify what customers are getting into.
But curiosity can work in our favor for downloadable content like ebooks and guides.
Terms like “discover,” “see what’s inside,” and “get the secrets” are powerful curiosity-builders that can help motivate readers to hand over their email addresses in exchange for the promised value.
“Explore” is a great example of a curiosity-building word to include in your CTAs, as demonstrated by premium vodka brand Grey Goose .
![call to action in essays examples Screenshot of Grey Goose Explore CTA on their Website Homepage](https://cxl.com/wp-content/uploads/2022/07/grey-goose-explore-cta-on-their-homepage-1024x668.jpg)
Back up your claims with social proof
CTA copy doesn’t need to sit on its own.
Great CTA writers supplement copy with social proof (testimonials, reviews, logos) to give more gravity to their message and build trust with skeptical buyers.
Juro , for example, supplements their “book a demo” CTA with review ratings from Capterra and G2.
![call to action in essays examples Screenshot of Juro “book a demo” CTA webpage](https://cxl.com/wp-content/uploads/2022/07/juro-book-a-demo-CTA-webpage-1024x533.png)
7 impressive calls to action (and why they work so well)
Ultimately, A/B testing and experimentation will help you uncover your purpose’s perfect call to action.
Use these examples as a jumping-off point, and tweak and test as appropriate.
1. Pipedrive removes barriers to conversion
One of the biggest factors preventing readers from converting is the unknown. When faced with a CTA like “Start now,” customers wonder internally:
- What’s involved in starting?
- Do I need to get my credit card out?
- What exactly am I committing to?
You can solve these objections before they arise with careful copywriting.
Pipedrive’s homepage CTA section is a powerful example of this.
![call to action in essays examples Screenshot of Pipedrive’s homepage CTA](https://cxl.com/wp-content/uploads/2022/07/pipedrive-homepage-cta-1024x322.jpg)
The green “Start free” call to action button immediately tells readers there’s no cost involved. The supplementary “No credit card required” copy below also helps users overcome this objection.
The addition of the simple “Full access” answers the question, “But am I just signing up to a limited version, and will I need to pay to access more sophisticated features?”
Lastly, Pipedrive does a great job of communicating why readers should click that CTA button (because Pipedrive users close 28% more deals after their first year using the CRM).
Takeaways from Pipedrive’s CTA example:
- Incorporate terms like “free” and “no credit card” to solve cost objections;
- Make it clear to users what they’re signing up for (e.g., full platform access);
- Use compelling social proof to communicate the why (answer the question, “What’s in it for me?”.
Average CTA writing leaves readers guessing:
- What am I signing up for exactly?
- What happens next?
- What if I don’t like what I see?
- Am I going to get hounded by a sales rep?
Strong CTA writing makes a reader’s next steps abundantly clear.
Take ActiveCampaign .
The exit popup on their email marketing product page aims to capture a reader’s interest (and email address) before they leave ActiveCampaign’s site.
![call to action in essays examples Screenshot of Activecampaign’s exit popup on their email marketing product page](https://cxl.com/wp-content/uploads/2022/07/activecampaign-exit-popup-on-their-email-marketing-product-page-1024x417.jpg)
A simple “Download our guide” wouldn’t be sufficient. Those who leave a landing page without clicking an in-page CTA are clearly unconvinced, so any copy in an exit popup must be especially persuasive.
ActiveCampaign nails this in their header copy.
“Use these 6 emails for your welcome series” tells readers precisely what they’ll receive.
The use of the term “free” in the body copy eliminates cost objections, and the addition of the bracketed “to get more sales w/o more work” puts the offer in the context of the result, answering the reader’s question, “What’s in it for me?”
“Send me the free guide” (the copy in the CTA itself) is reader-focused (written in first person) and reiterates that there’s nothing to lose as the guide is free.
Lastly, the copy below the CTA button (“We do not sell or share your information with anyone”) works to convince even the most skeptical reader that they’re signing up for a safe offer.
Takeaways from ActiveCampaign’s CTA example:
- Make it abundantly clear what readers are going to receive;
- Solves the cost objection by doubling down on terms like “free”;
- Put your offer in the context of results (answer “What’s in it for me?”);
- Assure readers that their personal information will remain anonymous and won’t be sold or shared.
Vague, convoluted statements (“Helping ambitious creators design better futures”) don’t convert.
Concise, solution-focused calls to action that speak directly to outcomes (in your customers’ language) do.
Take Wordable , a platform that connects Google Docs with WordPress, HubSpot, and Medium, allowing high-volume content producers to publish to their blog in seconds.
![call to action in essays examples Screenshot of Wordable CTA on their website homepage](https://cxl.com/wp-content/uploads/2022/07/wordable-cta-1024x317.jpg)
Wordable doesn’t waste time telling readers how they’ll “Streamline and transform their content operations processes.” Instead, they jump straight to results:
- Publish in just one click;
- Export in seconds rather than hours;
- Cut back on VA or employee costs;
- Save as much as 100 hours per week in publishing time.
Then, Wordable delivers a persuasive offer, five free exports (notice the imperative “Get” kicking off the CTA copy), and eliminates any commitment objections by including the phrase “No credit card required.”
Prospects who read this CTA (and accompanying copy) aren’t left wondering what Wordable can do for them. They know exactly what problem it will solve and the results they can expect from hitting that CTA button.
Takeaways from Wordable’s CTA example:
- Speak your customers’ language (and avoid convoluted, vague, jargon-filled copy);
- Get straight to the results (What outcomes can your customer expect?);
- Back up “free” usage claims and solve commitment objectives by not requiring a credit card.
4. Jasper speaks directly to a common pain point
Though actual figures are hard to come by, marketers estimate that the average consumer sees between 4,000 and 10,000 ads per day .
Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms.
If you’re going to stand out from the other 3000+ ads your audience sees on these sites, you need to connect directly with their most critical challenges.
Take Jasper , an AI copywriting assistant.
Jasper’s Facebook ad speaks directly to a target audience pain point: content marketing is a time-consuming, labor-intensive process.
![call to action in essays examples Screenshot of Jasper Facebook Ad](https://cxl.com/wp-content/uploads/2022/07/jasper-facebook-ad-874x1024.jpg)
The video used in this digital ad is effective in and of itself (it shows the product in action, overlaid with a simple message “Write 10x faster”), but the copy below is what makes this a good CTA example:
“Create high-quality articles in seconds.”
First, Jasper begins with the action verb “create” before describing the desired outcome (high-quality articles) and the compelling benefit of their product (in seconds).
In just six words, Jasper communicates how its platform solves a common challenge for ecommerce site owners, social media managers, and digital marketing professionals.
Takeaways from Jasper’s CTA example:
- Identify a pain point that resonates with potential customers;
- Communicate how you’ll solve that pain point (i.e., your value proposition);
- Describe this benefit concisely, putting the reader as the subject.
Often, the best call-to-action examples are those that are concise. This is an especially powerful technique when writing CTAs designed to promote downloadable content such as guides, ebooks, and checklists, as it can double as an intrigue-builder.
Take email marketing platform Emma , whose simple CTA “See How” is a compelling example of how much you can achieve with just two words.
![call to action in essays examples Screenshot of Emma’s “See How” CTA on Email](https://cxl.com/wp-content/uploads/2022/07/emma-cta-656x1024.png)
Of course, this CTA is only effective in the context of what you’ve said before:
- Your email marketing campaigns can be better (probably);
- We’re going to give you a framework for improving them.
This is an intriguing proposition (readers are asking, “Can I get more from my existing email list?”).
The call to action “See How” builds on this intrigue, inviting readers to click through and answer the question themselves.
Takeaways from Emma’s CTA example:
- Introduce a common problem;
- Imply that you’ll help readers solve it;
- Keep your CTA copy short and sweet to leverage that curiosity.
Skilled CTA writers understand how readers will respond to an offer and what objections or roadblocks will appear to prevent conversion.
Then, they address these objections directly in their copy.
Take BetterHelp , an online therapy platform that uses social media advertising in its demand generation strategy .
![call to action in essays examples Screenshot of Betterhelp Facebook Ad](https://cxl.com/wp-content/uploads/2022/07/betterhelp-facebook-ad-900x1024.jpg)
The intention of the above ad isn’t to convert readers into paid subscribers. It’s simply to convince ad viewers to click through to BetterHelp’s website and learn more about their product.
But, BetterHelp knows that while this is a low-commitment ask, prospective customers will have many concerns:
- What will others think if they find out I’m using online therapy?
- I’m busy. I don’t think it will fit around my schedule.
- Isn’t therapy usually super expensive?
BetterHelp solves all three objections using just three words:
- Discreet (Nobody will even know I’m using BetterHelp).
- Convenient (Therapy appointments are flexible).
- Affordable (BetterHelp is more cost-effective than traditional therapy solutions).
In this example, these three words supplement the actual call to action copy, “Online Therapy on Your Schedule,” reiterating that BetterHelp’s therapists are flexible about appointment times.
Takeaways from BetterHelp’s CTA example:
- Put yourself in the reader’s shoes: What concerns might they have that could prevent them from converting?
- Ask: What can we communicate that would quell these concerns?
- Test: What’s the best word (or phrase) to communicate that with as few words as possible?
7. ClickUp backs up its claim with a compelling guarantee
Convincing calls to action often make impressive claims.
But today’s consumers aren’t easily convinced, so if you make bold claims, be prepared to back them up.
Take ClickUp , which guarantees new users will save one day every week.
![call to action in essays examples Screenshot of ClickUp CTA with a compelling guarantee that can be found on their website](https://cxl.com/wp-content/uploads/2022/07/ClickUp-CTA-779x1024.jpg)
That’s a big promise, but ClickUp backs it up by providing context to their claim (we analyzed over 4,000 teams) and supplementing the popup ad with several impressive logos (Samsung, Netflix, IBM.)
But the real winner here is ClickUp’s CTA copy.
“Get More Time” is all about the result. It’s not about what ClickUp wants (“Sign up today”). It’s about what the customer needs .
Takeaways from ClickUp’s CTA example:
- If you’re going to make a bold claim, be prepared to back it up;
- Use customer logos as social proof to back up such statements;
- Frame your CTA copy from the customer’s perspective, not yours.
These call-to-action examples are a solid starting point for designing high-performing CTAs that resonate with your own audience. What works for these brands may not work for yours, so it’s always better to hypothesize and test.
CTAs that convert at high rates come from strategic experimentation. This is the only way to determine whether the word “Get” performs better than “Sign up” or “Access” for a given call to action. And it’s one of the best ways to see real business growth . Check out our A/B testing tutorial today, and become a CTA testing pro.
Related Posts
![call to action in essays examples](https://cxl.com/wp-content/uploads/2012/04/call_to_action_1.jpg)
Should you say 'read more' or 'product information' in your product category view? Which is…
![call to action in essays examples CTA examples](https://cxl.com/wp-content/uploads/2020/02/CTA-examples-320x160.png)
The call to action is a core component of marketing, sales, and any persuasion-based effort.…
![call to action in essays examples](https://cxl.com/wp-content/uploads/2014/03/bmat.jpg)
In today's review I'm assessing whether websites in question could do anything to better get…
![call to action in essays examples](https://cxl.com/wp-content/uploads/2012/04/lca.jpg)
Planning to create a promo video to increase conversions? Good idea. Table of contents1. Dollar…
![call to action in essays examples Picture of Josh Krissansen](https://cxl.com/wp-content/uploads/2022/03/josh-krissansen-128x128.jpg)
Josh Krissansen
Josh is a Content Specialist at Grizzle, a content marketing & SEO agency, and a freelance content writer for B2B clients in the SaaS space.
Current article:
Search posts.
- Acquisition (181)
- Brand Building (21)
- Business Building (106)
- Copywriting (42)
- CRO & Testing (316)
- Customer Stories (7)
- Digital Analytics (89)
- Marketing Tactics (50)
- Original Research (15)
- Psychology (81)
- Social Media (20)
- The Pe:p Show (49)
- User Experience & Persuasive Design (179)
Being the best is achieved through consistency
Join 130,000+ growth marketers, optimizers, analysts, and UX practitioners and get a weekly email that keeps you informed.
- Your business e-mail *
- I agree to receive updates from CXL.
- Email This field is for validation purposes and should be left unchanged.
- Writing Tips
How to Write a Call to Action (with Examples)
![call to action in essays examples How to Write a Call to Action (with Examples)](https://knowadays.com/wp-content/uploads/2023/07/How-to-Write-a-Call-to-Action-with-Examples_23F_.jpg)
- By Bethan McGloin
- Aug 13, 2023
Share this article:
If you’re pursuing a career as a content writer or looking to land more freelance clients, you’ll need to understand how to write a call to action.
In this post, we’ll be sharing:
- What a call to action is
- Five tips on writing a call to action
- Three examples of effective calls to action at work
Let’s get started!
What Is a Call to Action?
In content marketing and copywriting, a call to action (often abbreviated to CTA) refers to a short line or phrase that prompts the audience to perform an action.
A call to action might encourage readers to:
- Purchase a product or service
- Visit a web page
- Download an ebook
- Subscribe to a mailing list or newsletter
- Make a lifestyle change
Calls to action can appear anywhere within a piece of content, though they’re usually placed toward the end and often take the form of a button, an image, or a link embedded in the text.
But in order for a call to action to succeed in converting readers , it needs to attract attention and give them a reason for following through.
Read on to discover how you can craft an effective call to action.
How to Write a Call to Action
1. keep context in mind.
First and foremost, keep in mind that the length and style of a call to action will depend on its context.
A call to action within a blog post, for example, will tend to be a sentence or two that follows naturally from the rest of the piece.
On the other hand, emails, product descriptions, or social media ads will rely on a single word or phrase, often presented as a button to click.
So, when writing your call to action, make sure you tailor it to the content it’s part of.
2. Make Use of FOMO
In order to encourage your audience to respond to a call to action, you need to appeal to their emotions.
One of the strongest emotions is fear – specifically, fear of missing out (FOMO) . FOMO can be a powerful tool for converting readers into customers or clients.
You can make use of FOMO by providing a call to action that:
- Emphasizes exclusivity
Sign up now to receive your unique members-only discount.
Click that subscription button for access to top-secret recipes!
- Suggests urgency
Seats are selling out fast – secure yours now!
For the next 24 hours only, receive a free ebook when you sign up.
By appealing to your audience’s emotions, you give them more of a reason to act on your call to action.
3. Propose a Solution to a Problem
Another way to hook an audience with a powerful call to action is by promising solutions and concrete results.
Start by identifying a problem, then make it clear how following through with the call to action will solve that problem.
And don’t forget to include numbers, figures, and other statistics to back up what you’re promising!
Sick of pesky pests and annoying insects? Order the new sound-based repellent and enjoy a bug-free home in just one week!
4. Pick Strong Verbs
The power of a call to action lies in the verbs you choose to use. This is especially true for a shorter call to action, such as a button in an email, where you don’t have as much space to rely on appeals to your audience’s emotions.
Strong, imperative verbs often found in calls to action include:
Pair these verbs with a relevant subject or embellish them with an expressive adverb, and you’ve got a snappy call to action for your audience to follow through on.
5. Provide a Clear Course of Action
In order for your audience to follow through on the action you want them to take, they need to know exactly what that action is and how to do it.
You could write a masterful piece of copy explaining exactly why your readers should subscribe to your newsletter, but that won’t do much good if you don’t tell them how to!
This is where instructions, links, pop-ups, and buttons that allow your readers to easily take the next step are essential.
Three Great Call-to-Action Examples
Now that we’ve discussed how to write an effective call to action, here are three real-world examples to help inspire your own.
1. Converse
![call to action in essays examples call to action in essays examples](https://knowadays.com/wp-content/webp-express/webp-images/uploads/2023/08/How-to-Write-a-Call-to-Action_1_23F_-2.png.webp)
This call to action on the Converse store’s landing page attracts attention with its bold headline, then targets readers’ FOMO with the phrase “be the first to hear.”
If that wasn’t enough, it adds an extra incentive for customers to sign up (with a 15% off deal) and a handy button that opens a pop-up window where you can enter your email address.
![call to action in essays examples call to action in essays examples](https://knowadays.com/wp-content/webp-express/webp-images/uploads/2023/08/How-to-Write-a-Call-to-Action_2_23F_.png.webp)
Cinema chain ODEON promotes its myLIMITLESS cinema pass with a call to action listing the many benefits customers can expect for signing up.
Complete with facts and figures, this call to action also highlights “exclusive invites” to appeal to readers’ FOMO.
![call to action in essays examples call to action in essays examples](https://knowadays.com/wp-content/webp-express/webp-images/uploads/2023/08/How-to-Write-a-Call-to-Action_3_23F_.png.webp)
Proofreading and editing provider Proofed demonstrates this call to action on their page for authors .
The targeted headline and copy show they know their audience, while the button takes you directly to their document submission page. The use of the imperative “try” and the promise of a free trial is certain to pique some interest, too!
Becoming A Freelance Writer
Whether you’re a budding copywriter looking to hone your abilities or in the market for a career change, our Becoming A Freelance Writer course will help you gain the confidence and skills you need to thrive as a freelance writer.
Still not convinced? You can try our course for free , no strings attached.
Related posts:
![call to action in essays examples call to action in essays examples](https://knowadays.com/wp-content/webp-express/webp-images/uploads/2023/05/Whats-the-Difference-between-Copywriting-and-Content-Writing_23F_-150x150.jpg.webp)
Start your journey
Kick-start a flexible new career, time for a change.
Sign up for a Knowadays free trial – it’s your first step towards a new career.
Leave a Comment
Your email address will not be published.
5 Steps To Writing an Effective Call to Action (With Examples)
![call to action in essays examples 5 Steps To Writing an Effective Call to Action (With Examples)](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/6576fe6ffa72acc0e16d3b34_5%20Steps%20To%20Writing%20an%20Effective%20Call%20to%20Action.webp)
Table of contents
![call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/63e3964f8c5a833b7cf791cb_IMG_20201124_203356_063.jpg)
Laura Jane Bradbury
An effective call to action (CTA) encourages content engagement, converts visitors into leads, and helps people discover your business. It should offer value to the reader and explain what to expect from taking action.
If a CTA doesn't have a clear message, feels too generic, or isn’t aligned with your audience’s concerns, readers won't act. This could cost you potential customers and income.
As a professional copywriter with six years of experience, I’ve helped many small businesses reach their goals through calls to action. Here, I'll share the best practices for writing persuasive CTAs.
Key Takeaways
- A call to action encourages readers to engage with your content, purchase a product, and learn more about your brand.
- It should be short, direct, and enticing. Use action verbs to motivate people to act.
- Ensure you clearly explain the value your audience will get from following your CTA.
Examples of great CTAs and why they work
Below are five CTA examples from high-profile businesses. We'll look at why they work, and what techniques you can apply.
Semrush: Use persuasive language
Cta: “get a free trial” .
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b914fcefdda024a1801d1_KZzYHcrRsLyCStQ8MRZSFtwmZKmjHNUk4pgRAI4rZCu93DcfaLlEjkzYb-nvE3U1DD15hF6B3xX4aF1rqcK_oZsYKRjni8theXm0iTNzaQhg9rQ4salY-XeSBXlT1NOJMaNpxk-Iwiondm3gRjKe1RY.png)
Blog posts are a great place to put a CTA, as readers are already interested in the topic and more likely to respond to your suggested action. Engaging and relevant content can also lead to higher clickthrough rates, helping more readers learn about and interact with your business.
Semrush provides a great example of how to write a good call to action in a blog post. After sharing a detailed guide on search engine optimization (SEO) for blogs, they suggest readers sign up for a free trial to begin implementing SEO. Putting the CTA at the end of the post lets readers consume valuable information before discovering how to apply it.
The CTA works because:
- It includes the action verb “Get” — grabbing the reader's attention.
- The CTA is clear and eye-catching: The yellow box separates it from the post's content, while the purple highlights the specific action to take.
- The CTA text highlights the value for the reader immediately : The trial is "free" and Semrush conveniently provides "everything" in "one" place, so busy entrepreneurs and marketers don't need to jump from tool to tool.
Here are some action words and phrases (in bold) to consider for your own CTA. Play around with them and see what works best:
![call to action in essays examples Common CTA action words](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/65a7f26599f0ef5491242f7b_Table%205.png)
LOOKFANTASTIC: Create urgency
Cta: “hurry, this offer is for today only”.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b924c6d88c15f2b5fde7e_Zg4s8mW8XSOMd4CeL91JfqVUo6rBbYaYE3bDfnm_Dg9OIOaC-PRVc3IVcDbXbY4eyCjpcan2CdcJbGblxWhyTW5Bp9WENjKCij_EswTBYO0gNLxCR7A8akRtoCdO1OG1mm7zCF4d4u-3A0sa6coF3hc.png)
There are many CTAs you can use on social media . If you want to increase engagement, for example, you can ask people to comment on, like, or share a post. In this case, LOOKFANTASTIC wants to encourage its followers to shop a specific brand on its site.
- It offers an incentive — 25% off.
- The use of "Hurry" and “TODAY only” creates urgency : This motivates customers to take advantage of the offer before it's too late.
- LookFantastic addresses the concerns of its customers : The text highlights that the products are "skin-loving."
Career Contessa: Offer an incentive
Cta: “i’m so in”.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b927d3464c3d189482434_U2ESeQSp1WhFRws_S7Op4AFyLYCpK_RpKiJh1Wy1yqEN1fUXRbsN7LC_1ccZocWHjcnKUiOtp_9v_SgiNJrIhy5xUNe55ZyHfYnsa_S87lunuOaXu9NNzXF84K2Iim5oVxaYK_Ru_wsBSQYGjIbzQPE.png)
Email newsletters can build customer relationships, drive sales, and be an effective digital marketing channel. However, people are increasingly less willing to share their email addresses.
To encourage people to subscribe, Career Contessa has created a signup form in the middle of its homepage. This gives readers a chance to see what the newsletter is about and what type of content they can expect.
Notice how the CTA banner is clear and concise, explaining what people will receive by signing up.
- It uses language that's relatable to its audience: The site’s young, female readers will identify "Level up" as advancing their careers.
- It makes people feel included : "I'm so in" creates the feeling of joining an exclusive group or club.
- There’s an incentive to join : The text offers readers "a shortcut to success."
Uniqlo: Consider the buying stages
Cta: “learn more” .
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b929f3f7a69ca28938e79_9jKWznUAWk1-GjWe8H2090I_Wsrv-NukFyZeVObDFUv68OIV2yHgieS6CUf17Q6iA78JFj5aYj-SiEyFu9Phlq3BgOoeEqaSnPa7LXMnrDN_anKq3dK0LQYdClOgK7oZC0ux23YpcoqMuHG7YKw4JKQ.png)
Customers want to know what they’re signing up for before downloading an app. Uniqlo knows this and tells their customers exactly what to expect from their new app. So, rather than telling people to “Download now,” the CTA suggests readers “LEARN MORE.”
- It’s short and direct , making it easy to understand and follow.
- Customers understand the value — the accompanying illustrations and copy convey the benefits of the app.
- There’s lots of action verbs — “Get”, “Download”, “Sign up”, “Scan + Shop”.
Tip: Before adding a CTA, consider where your customers are in the buying stages. While a regular buyer may instantly click to “shop now,” a new customer may need more information. New products might also require additional context in order to help customers understand their value.
New York Magazine: Use bold visuals
Cta: “subscribe now” .
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b92f2a68c040e0fbf216c_1ncFoQzuBPKhgjAp66faSwsb4n-HAIxAQlMUjXHKxfrmFoZj-91-VnBCs89HaEGs711ClUGNZZVB37cGZgTQIWd8LAZ6SncgFuWH2_QkO740VXuZ9P7-d7mISvKjBkrlpVfPUEXfcg4v47LaRPNE6DM.png)
Most consumers prefer a brand to contact them via email . New York Magazine is a great example of how to write a call to action for email,. You’re immediately drawn in by the newsletter’s image emphasizing that it’s the “LAST CHANCE” to take advantage of its offer.
This encourages readers to take action by triggering the fear of missing out. The publication then describes all the benefits of joining — including its free tote bag — to entice users to click the “SUBSCRIBE NOW” button.
- It creates urgency: “SUBSCRIBE NOW” emphasizes that you should take action immediately.
- The accompanying text is descriptive: “award-winning,” “exciting,” “fresh,” “sharp.” These adjectives suggest the content is unique and high quality, helping convince readers that the magazine is worth investing in.
- The CTA is visually bold: The black button stands out against the white background and contrasts with the colorful main image.
5 key elements to include in your CTA:
Based on the above examples, here are five critical aspects of a great CTA to include in your own:
1. Use simple and direct language
This ensures people understand the desired action. For example, “Subscribe now” is easier to follow than “You can subscribe now by clicking this link.” Make sure the accompanying text promoting your CTA is clear and easy to read .
2. Provide value to your readers
Who is your target audience and how can your CTA solve their concerns? Will a discount code save them money, or can you offer useful expertise and advice? Demonstrate exactly what your CTA will deliver and how.
3. Create a sense of urgency
Include phrases like “limited time offer” and “for today only” to motivate users to act. Pair these with action-oriented words like “subscribe” and “download” to encourage a particular action.
4. Consider your target audience
While “Visit this link” may suit a formal, professional audience, “Check out this link” works for a younger demographic. Be sure to use language and a tone of voice that your customers will understand and relate to.
5. Make your CTA stand out
Your CTA should be eye-catching and easily noticeable so your audience doesn't scroll past it. Use contrasting colors, emojis, bold fonts, and buttons to draw people in.
How AI can help you write better CTAs
Now you know how to write a great call to action, let’s look at how Wordtune’s AI tools can speed up the process.
Shorten text without losing the meaning
A call to action needs to be short and direct, succinctly telling the reader what action to take. Many CTAs are also written on a button, meaning you can only use a few words.
Using the Shorten button in Wordtune Editor can help you create a punchy CTA.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b9338f147182025e9dc01_DvAY9cYG7gEjsSGvXHCx8nXlDzhqwnKELyoNmAYeWeE98rt6iMY07vSf6my_3Ja285E05vkgVr3Sea2agG83MlYr7JKtWcFqlwIi9Tlxa9kexKT_3LEyKLaNCXftf_0x5YtUzrA7QShI7ac5p6E3RGI.png)
Get Wordtune for Free > Get Wordtune for Free >
Click on the sentence you would like to edit, and press Shorten . The Editor instantly generates alternatives. Notice how Wordtune’s suggestions are more direct, making them easier to understand.
Find alternative words
Whether you’re stuck on which action verb to use or you want to make your CTA’s benefits more descriptive, Wordtune can provide suggestions.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b93603464c3d18948b63e_FyTq8yLW6rDgu8Kdmyb-SbPYUlOutf_2DLPwn_Wi9hCAb4O6oqGmcrOBdebkK5IM55Q9wQ6vXtHc7r50MhYUtZLGVp8Wiq28UPqdDH2zea3X-PB-l5FjfYbl4srZ7Jc4iWP0EBCNaTEZ_3eZDYNW7s4.png)
To find alternative synonyms, highlight a particular word and click Rewrite , Casual , or Formal . In this example, I wanted a casual tone for social media, so clicked Casual to generate a list of alternative, informal words.
Use prompts to generate text
Wordtune's Create tool can help you brainstorm and plan your CTA copy.
To generate text, click Create and type in your prompt — no more than 1,000 characters.
AI Prompt: Create persuasive copy to entice customers to download our app to receive 10% off, with a direct call to action.
Using this prompt, Wordtune quickly created an enticing paragraph for me:
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b93aa3d4ad454fc75fef5__LU-60NeqnJ3bWIg8q_n9QMyupbFYYr5wDtCk_7gQo-AvHofHzOegxRVG6TntFGwxQomwebumDiqAxJAqowYjtrnGbFC9mpxSRyPB2lyUhUY9NV54_A3kkoi5_kumsRbAjSyQTKiWuB3kuIcSh_-VTs.png)
Wordtune can generate a specific CTA — “Download our app now” — which can be made into a CTA button. It can also create accompanying text to entice readers. Using the AI-generated copy, you can choose individual sentences to include such as, “With just a few clicks, you can browse our wide selection of products.”
Adjust tone of voice
In addition to suggesting synonyms, Wordtune’s Casual and Formal buttons can alter sentences to match your desired tone.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/654b93bf289371e4891fe538_JJY_Yz7o5ZtoY24htp9bGrmPxsHdPdYOOkEQCz0ym8HcknyX80vQNLcz3tl-i0yoA0fDwcAwQFcXvhZH0UeOiA--xmAIf5DO2lRkWf2OG0hpjwXp1EBJkeyCDTGxFMgyD2PdTUBqI_aTWWUnRcYKmpA.png)
Here, I clicked the Formal button. In response, Wordtune removed the contraction “you’ll” and made its suggestions more direct, precise, and easy for readers to consume.
Conclusion:
A powerful call to action encourages readers to act, whether that’s by engaging with your content, buying your products, or learning more about your services. This can increase website views, sales, and bookings.
Keep your CTA short and direct, explaining in simple language how it will provide value. Ensure the tone aligns with your target audience, and create a sense of urgency to motivate readers to act quickly. Help your CTA stand out against your text by using contrasting colors, emojis, and bold fonts. Follow these simple steps and you’ll be writing eye-catching CTAs in no time.
Want to learn more? Check out our guides on how to create an effective tone of voice to reach your target audience and how to boost readability to write clear, succinct CTAs.
What type of content should include a call to action?
Any content can be an ideal opportunity for a CTA. From social media and blog posts to landing pages, ads, emails and videos.
Where should you place a call to action?
Calls to action are typically placed at the top, bottom, or side of a webpage. Take into account what your readers need to know before acting to find the best placement. For example, place a discount code at the top of your homepage. Or, if you want readers to share your content, it’s best at the end of the page.
Can you use multiple calls to action on a webpage?
With care, multiple calls to action can be used on the same webpage. For example, ask people to subscribe to your email list via a button while also adding a link to download an ebook. The key is to ensure your calls to action are spread out and organized in a way that doesn't overload the reader.
Share This Article:
![call to action in essays examples 8 Tips for E-commerce Copywriting Success (with Examples!)](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/66841098c16c735c00fc124f_E-commerce%20copywriting%20(with%20help%20from%20AI)%20(1).webp)
8 Tips for E-commerce Copywriting Success (with Examples!)
![call to action in essays examples The Brand Strategy Deck You Need to Drive Social Media Results + 5 Examples](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/6682781eb80a6a5901c90215_The%20Brand%20Strategy%20Deck%20You%20NEED%20to%20Drive%20Social%20Media%20Results%20%2B%205%20Examples%20(1).webp)
The Brand Strategy Deck You Need to Drive Social Media Results + 5 Examples
![call to action in essays examples Grammarly Alternatives: Which Writing Assistant is the Best Choice for You?](https://cdn.prod.website-files.com/5f7ece8a7da656e8a25402bc/667ae4c95c39691164ba2246_Best%20Grammarly%20Alternatives.webp)
Grammarly Alternatives: Which Writing Assistant is the Best Choice for You?
Looking for fresh content, thank you your submission has been received.
How to Write Incredible Calls to Action (with Examples)
![call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/648a22dea1718853b76bfcaa_645a8d2cf3ff6f4bd82f37a0_blog_CTAs.webp)
What if I say, “Subscribe to our email newsletter at the end of the article?” Probably, you’ll skip it and forget when reaching the subscription button. Why? Because a compelling call to action is not only about using action words. CTAs should appear at the right place and contain the right words to lead to conversion.
A CTA is a suggestion to people to perform a certain action: subscribe, download an ebook, schedule a call, etc. Website owners place them in various parts of the page, depending on the goals, such as:
- above the fold;
- in the middle of an article;
- next to the lead form;
- in the right rail and many other places.
How should you arrange CTAs to encourage the audience to do what’s expected? This post will enumerate some helpful tips for successful call-to-action writing and show real-world examples from various spheres.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8cc9be970f1bc9766dba_24b1635b.webp)
Image credit: Freepik
7 Proven Tips for Crafting Effective CTAs
Choose the right action verb.
CTAs usually appear precisely at the end of the message. It’s the last opportunity to reach out to consumers and point them in the right direction on their purchase journey. Where can you see them? On buttons, ads, banners, pop-ups, slide-ins, or at the end of videos. In any case, you have limited space for them. That’s why the CTA should be short, concise, and punchy.
Use a command verb at the beginning of the CTA copy. Compare the following variants and think of what will be more effective:
- Start your 14-day free trial period now.
- A 14-day trial period is available.
The first option is the clear winner because it tells the audience what to do. Remember that a strong call to action eliminates as much thought as possible. Choose the needed verb to match your situation and purpose, such as:
- sign up, subscribe, register now/get access
- download, start free trial;
- learn more, click here;
- buy/purchase, shop, order.
Use Power Words and Emotional Triggers
Another crucial component of call-to-action writing is power words . These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page. They rely on people’s emotions as a motivation to proceed, such as:
- fear : mistake, nightmare, painful, crisis, danger;
- encouragement : amazing, astonishing, life-changing, astounding, effortless;
- lust : thrilling, pleasurable, mouthwatering, compelling, engaging;
- anger : misleading, diminish, infuriating, annoying;
- greed : double, profit, explode, quadruple, extra, reduced;
- safety : proven, risk-free, moneyback, secure, refund;
- curiosity : lost, never seen before, unconventional, invitation only, confidential.
A strong CTA is the one people feel , not just comprehend. For example, “Secure your spot for the concert of a lifetime now,” will elicit a different response from viewers than, “Get your tickets for the concert now!” due to phrases like “lifetime” and “secure”. Another way to evoke enthusiasm is to leverage punctuation like an ellipsis or an exclamation mark.
Create Urgency and Scarcity
As most purchases are emotional rather than rational, another motivator can be a fear of missing out (FOMO). It’s one of the most widely-used tactics in e-commerce, where sellers show the number of remaining goods or the time left until the discount expires. So you can do it in the CTA.
The more people think, the less likely they will buy, remember? A sense of urgency/scarcity encourages people to act without much consideration. You can also find FOMO in social proof. If someone uses this product or service, others will be interested in joining the crowd. You can employ this idea in the CTA. Find a problem that your audience is experiencing. Emphasize it, show people they are not alone, and provide a solution.
Highlight the Benefits and Value Proposition
There is hardly anything more persuasive than a benefit . It works as simply as suggesting some perks for clicking the button. In other words, what are consumers going to gain from it? Will it enable people to perform their jobs more effectively, get in shape, or save money? You can add a tangible benefit like a discount or promotion. To show readers the value of clicking, start the CTA with words like “save” or “redeem” like “Save 15% by calling today!”
Or you can combine a USP and CTA in a single statement to persuade potential customers to take action. By highlighting what makes your product or service unique and motivating the user to take a specific action in line with that USP, you can increase the chances of converting them into leads or customers. Here’s an example of a USP/CTA mash-up:
“Get the best deals on luxury vacations - Book now and save 50%!”
Here you mention the action you expect users to perform (“ book now” ) and bring up a reason to do it ( “save 50%” ).
Personalize the CTA for the Target Audience
Personalization is one of the easiest ways to elicit emotions. It shows users that you value them and take a genuine interest in guiding them through the purchase journey smoothly. That’s why personalized CTAs can be so effective. According to Hubspot, tailored CTAs outperform standard CTAs by 202% .
Suppose a new website visitor, John, adds some products to the cart but leaves without buying them. You can show an exit-intent pop-up before he closes the tab with a personalized advertising call to action, such as: “John, get 10% off your first purchase! Plus, free shipping on orders over $50. Shop now and start saving!”
But if it was your existing customer, Rebecca, you could show her another pop-up, such as: “Welcome back, Rebecca! As a valued customer, we’d like to offer you 15% off your next purchase. Take advantage of this exclusive offer by making your purchase right away!”
Consider your audience when crafting your message, and address them specifically. You can segment people by age, gender, profession, level of proficiency in using your software, and other traits to offer the most relevant products and services.
Apart from writing a tailored message in your CTA, personalization can also be achieved by using new tools for sales documents creation. If you go with an interactive sales deck or proposal, you can add an impactful CTA by embedding your own calendar in the message, so that your potential customer can book their next meeting simply by reading your proposal.
Include Numbers If Relevant
Numbers catch the readers’ attention because they stand out on the page with text. So it’s another way to persuade people to click. Numbers also provide information that audiences want, like phone numbers, pricing, or advantages. For example, “Learn a new language in just 30 days with our intensive course.” It’s easy to spot the numbers, so viewers will immediately grasp the possible advantages of responding to your CTA.
You can also include a price in the ad copy and CTA. Why should you do it? On the one hand, you may scare away users from clicking the button and reading more about the product. On the other, if people deliberately respond to the ad knowing about your pricing, it shows their interest in the offer. It reduces the chances of bouncing from the landing page, increasing the return on ad spend.
Test and Optimize the CTA
Calls to action are tricky since you won’t know how effective they are until you put them to the test in real life. An idea that seems terrific on paper may not work well in practice. Thus, you need to understand why the CTA performs poorly and what doesn’t appeal to viewers. But how do you determine the need to change something? Through A/B testing.
A CTA is one of the most accessible and suitable page elements for the A/B test. A small change in word choice can have a significant impact. A/B testing lets you find the best option not only in terms of wording but also in placement, colors, size, etc.
Examples of Incredible CTAs
Now that we know the best practices for organizing CTAs, let’s examine how different companies do it. We’ll analyze call-to-action examples of online stores, SaaS companies, and nonprofit organizations.
E-commerce CTAs
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8c8e2a08ff3b3e7cdfd3_d96e7b2b.webp)
Screenshot taken on the official Converse website
The first example under consideration is from Converse, a renowned lifestyle brand. The company uses several tips mentioned above:
- the language is simple to comprehend;
- numbers are showing the benefits of performing a particular action, such as 15% off the next order for signing up;
- the CTAs stand out from the rest of the content because they are bold or contrasting.
Ulster Weavers
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8c53f52d0257441b8b23_e6f86627.webp)
Screenshot taken on Ulster Weavers
In this example from Ulster Weavers, we see the emphasis on FOMO. The bag is at a lower price, but only one item is available, so the retailer leaves us less time to think but to click the “Add to Cart” or “Buy it now” button.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8c1f51b6a1a42b256ca9_d5bed295.webp)
Screenshot taken on the official Kusmi Tea website
Kusmi Tea decided to play with words and use the CTA “Enjoy now” instead of a basic “Click here” or “Shop now”. Don’t be afraid to get creative, as Kusmi Tea does in this screenshot. You can also notice that there is a lot of space around the button. This trick and the contrasting black color on the orange background make the CTA more visible.
Service-Based Call-to-Action Examples
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8bd0abeb7d9b120393a7_bdb4593c.webp)
Screenshot taken on the official Salesforce website
Here we can see several CTAs. Salesforce directs the viewer’s attention to them in the following ways:
- “Start free trial” is in the hero section of the website and is filled with color. So we understand it’s more important than the “Watch demo” button next to it.
- “Try for free” is filled with a contrasting green color for more emphasis. It also denotes no obligation to pay at the moment of clicking.
- The “Let’s chat” button is also noticeable. The photo on it aims to create a personal connection with the visitors and increase the likelihood of them engaging in a chat.
Time Doctor
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/64552f2321a304431d6b00be_fa702144.png)
Screenshot taken on the official Time Doctor website
When adding creativity to your CTA, be careful with misleading users. For example, the screenshot from Time Doctor illustrates two CTAs on the exit-intent pop-up:
- “Yes, help me increase my team’s productivity.”
- “No, I don’t need insight on what my team is doing.”
Unfortunately, they lack information about what will happen after choosing each. While you may guess the second button will close the pop-up, the first one may be confusing. Will I schedule a call, download the app, or get to the checkout page? No idea.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8b9bf4d3c90aeb7d726d_abafd2e0.webp)
Screenshot taken on the official Exabytes website
This screenshot from Exabytes demonstrates a personalized approach. The CTA contains a personal pronoun, “My”, creating a sense of ownership and exclusivity in the customer’s mind.
Nonprofit CTAs
Elevation church.
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8b6c1159d629c07dad0f_6e459d65.webp)
Screenshot taken from the newsletter from the official Elevation Church website
It’s an email from Elevation Church. We can see that the organization displayed creativity in its “READY. SET. SHOP” advertising call to action. What may be the reason for that? It can be a powerful way to reach younger generations and differentiate an email from other generic promotions.
African Wildlife Foundation
![call to action in essays examples call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/645a8b2b5b0e1c82baa1a43b_19978cb6.webp)
Screenshot taken on the official African Wildlife Foundation website
Another nonprofit with impactful calls to action is African Wildlife Foundation. They are one of the first things you notice on the page. CTAs are concise and inspire supporters to learn more about the organization or donate immediately.
Over to You
Calls to action are indispensable elements of web forms , ad campaigns, emails, and social media content. What are the tips for designing them? We’ve looked at the top seven strategies, including:
- beginning with a powerful verb;
- appealing to emotions;
- leveraging numbers;
- offering benefits;
- instilling a sense of urgency;
- personalizing CTAs according to user preferences, behavior, and types;
- testing various aspects of CTAs thoroughly.
These tips will help you amplify your conversion rates and find the key to your audience.
![call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/642c711c3fa01f2ff04acdb3_1613459889902.jpeg)
Kate Parish
Related posts.
![call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/66aa65b48f0362d7ae000b26_aichatbot-66aa6553aa244.webp)
How to build a custom chatbot in ChatGPT
![call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/66a961e189e5f000ead45c48_Google-Rev-Share-Renewal-Recovered.webp)
Marin Software Renews Revenue Share Agreement with Google: Expanding Innovation and Choice in Paid Search Management
![call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/65a1a78f5d496bce7a1d8d21_twid-banner-blog.png)
Cookies are staying in Chrome, Goo.gl links are dying, Bing got #blocked by Reddit, and more…
![call to action in essays examples](https://cdn.prod.website-files.com/60ffbc3a211dee2c1a74db99/66a13b8d451a5a17ff046e09_aiformarketers-66a13719a0ced.webp)
AI for Precision Marketers: Tips to Improve Performance and Streamline Workflows
See why brands have relied on marin to manage over $48 billion in spend.
![BKAnewlogowhiteLarge call to action in essays examples](https://www.bkacontent.com/wp-content/uploads/2015/10/BKAnewlogowhiteLarge-e1444804499164.png)
Calls to Action in Writing: A Comprehensive Guide
by Caleb Shepherd | May 13, 2023 | Content Marketing | 0 comments
![The Comprehensive Guide on How To Write a Call To Action how to write a call to action](https://www.bkacontent.com/wp-content/uploads/2020/06/CTAs-written-by-marketing-content-writer.jpg)
It’s foolish to deny the power of a call to action in writing, especially when it comes to online content. While anyone can craft a decent CTA, understanding the research and psychology behind web user behavior can drive even more conversions, sales and traffic. Here is a comprehensive guide on how to create a call to action in writing that snags readers and gets results
What Is a Call to Action in Writing?
Commonly called a CTA, a call to action in writing is what convinces readers to make a decision (such as making a purchase, filling out a form, etc). You may have great content on your website, but how do you help readers go the final step? This is through a phrase or word that encourages readers to take immediate action.
![call to action in essays examples how to use a call to action](https://www.bkacontent.com/wp-content/uploads/2020/11/Depositphotos_241892192_l-2015-1024x684.jpg)
Learning how to write a call to action can be a little intimidating, but it doesn’t have to be. Whether a CTA takes the form of a button, text box, contact form or simply a link, it directs the reader to take the desired next step and further engage with your brand. Action words and strong phrases make some of the best CTAs.
So how do you write a call to action and what are some examples of calls to action that work? Keep on reading.
How To Write a Call to Action That Is Focused
Gone are the days of the one-size-fits-all CTA. With sophisticated audience segmentation, a brand may have several different buyer personas and desire different actions for each group. Before publishing content, clarify the goals of your call to action. For example, should your CTA:
- Encourage people to buy a product?
- Encourage people to share your content?
- Drive signups to your email list?
- Expand event registration?
- Drive phone calls?
These are just a few examples of the endless ways your brand can use a call to action in writing to its advantage. Be creative, but be sure to have the end game in mind before you start writing or provide a brief to your copywriting services agency. When you finish, review the language as well as the design and colors to evaluate whether they reflect the campaign goals and the best practices for efficacy described below.
Examples of Calls to Action in Writing
![call to action in essays examples call to action in writing](https://www.bkacontent.com/wp-content/uploads/2020/11/Depositphotos_53452717_l-2015-1024x684.jpg)
Learning how to write a call to action starts with knowing what options are available. These are some of the most common types of call to actions in writing to implement within your company’s content:
Event Awareness CTAs
These inform the potential audience about an impending online or in-person event. This CTA is designed to bolster ticket sales, encourage event signups and build a mailing list for event updates.
Add to Cart CTAs
These guide the reader into the purchasing funnel. With this type, a click should take the user directly to the full shopping cart ready for a sale.
Encourage further engagement with your brand. Common examples include free trial offers, no-obligation quotes and product demonstrations. Neil Patel reports that offering a free trial when a new visitor comes to your site can increase conversions by 328% over CTAs that ask users to buy something on their initial visit.
Continue CTAs
Often appear on blog posts and long-form content. After a teaser, the audience can click through to read the rest of an interesting item. The image below is a good example from Michael’s; readers who are inspired by the image can click through for a free pattern to make the jewelry pictured.
![call to action in essays examples types of calls to action](https://www.bkacontent.com/wp-content/uploads/2020/06/Necklace-CTA.png)
Form Submission CTAs
Allow readers to submit their personal information in response to an offer. Learning how to write a call to action like this lets you guide casual visitors into the lead portion of your sales funnel.
Social Share CTAs
Perform well because they are low-ask and user-friendly. Readers can quickly share valuable content with their friends and followers, increasing their engagement with your brand while building your visibility and authority.
Text Elements of an Effective Call To Action
Search engine optimization firm CrazyEgg identified three key aspects of a click-worthy CTA . They recommend including:
- Usability – Tell the reader exactly what you want them to do in the simplest terms possible. For example, if you want readers to sign up for your email newsletter, use language like “Subscribe” or “Connect With Us.” Consider this the modern version of the “Mail Your Card” plea from print magazines.
- Immediacy – Don’t give the reader a chance to forget about your offer. Create a sense of urgency with words such as “now” and “today.” This sample from Ann Taylor encourages shoppers to visit the site right away by using language like “Ends Tomorrow!” and “Shop Now.”
- A statement of obligation – For the email newsletter example, make sure to clarify that the content is free and customer data remains secure. Users are more likely to click on your CTA when you limit their perceived risk. Ask your marketing content writer to stress phrases like “Free Trial,” “Free Offer” and “Risk-Free.”
These are all important aspects to use in your CTAs, and you can accomplish all three through the text elements you use. The following are actionable tips to keep in mind when learning how to write a call to action.
Stay Focused
A good CTA will include just one call to action in writing. More than that can confuse readers and discourage them from taking any of the suggested actions. As every great marketing content writer knows, the ideal copy is clear, concise and straightforward. Avoid obscuring your message with excess words.
When writing your CTA, describe what will happen when they click. For example, a new product release CTA should not use the words “Buy Now,” unless clicking the link actually completes the purchase. Instead, choose precise language such as “Explore Product Features” or “Add to Cart” to ensure the click lives up to reader expectations.
Use Action Words
You’ll see some common verbs used repeatedly in brand CTAs, because they work. But how do you know how to write a call to action with the right words? Examples include Discover , Download , Learn , Shop , Join , Buy , Build , Order , Go , Subscribe and Start .
Do you notice a common thread? These vivid action words spark a sense of adventure, problem-solving, enrichment and engagement that appeals to your curious audience. Avoid words that don’t create an emotional reaction. For example, you probably don’t get very excited when someone asks you to “Read More,” “Click Here” or “Submit Your Information.”
The words “I” and “You” are also quite powerful because they imply an existing relationship with and speak directly to the reader. A study by Content Verve found a 90% increase in a button’s CTR after changing third-person language to first-person. In research by Unbounce, CTRs rose by 90% simply by changing the word “you” to the word “me” in a CTA.
You probably already know that numbers catch a reader’s attention when you use them in a headline. Learn how to write a call to action using this trick. The number gives readers a sense of value that answers their vital question: “What’s in it for me?” Check out the big, bold numbers in this Gap CTA below.
![call to action in essays examples examples of great calls to action](https://www.bkacontent.com/wp-content/uploads/2020/06/online-and-in-store.jpg)
Visual Elements of a Call to Action
Although almost any page element can serve as a CTA, Leighton Interactive and other content marketing gurus report the most click-through success with buttons. Getting too creative with images can confuse the reader and prevent them from taking the next step.
To encourage them to click, learn how to write a call to action with a recognizable shape like a circle or rectangle for your button. Experiment with rounded vs. squared edges and other design elements.
Make it conspicuous by using a contrasting color that stands out from the page background. The Wordstream blog reports that orange and green buttons tend to get the most clicks . The easier it is for your user to find the CTA, the more likely they are to answer the call. The immediately recognizable green button on Spotify’s CTA is a prime example of how to do this right.
![call to action in essays examples how to write a great CTA](https://www.bkacontent.com/wp-content/uploads/2020/06/spotify-ad-1024x482.jpg)
When you’ve settled on a color, consider font size. The sweet spot is a font large enough to be easily visible and to catch attention, but not so large that it will be mistaken for spam. Avoid annoying your audience, but make sure they have difficulty passing by the button.
If you prefer a designed CTA rather than a button, make sure your audience can distinguish the result from a banner advertisement. Otherwise, they will likely skip right over the offer since we’ve become conditioned to avoid online ads and pop-ups. A clean, simple CTA will help your offer stand out from all the digital noise.
Placement Best Practices
Learning how to write a call to action is one thing, but what about placement on your site? The ideal spot for a call to action on your website depends on who your audience is and the action you want them to take. Let’s return to our list of example CTAs above and consider placement possibilities for each:
How To Place Different Kinds of CTAs
- To drive event attendance among existing customers, add an event awareness CTA to their receipts, personalized dashboards and login pages. When you’re looking for new leads for possible attendees, try the CTA in the sidebar, within the navigation bar or as a pinned post on your page. Time-sensitive events should also appear as a CTA on your brand’s landing page .
- Have your marketing content writer craft an add-to-cart CTA on the specific product page, email blast or social media post for the item or service you’re selling, as well as at the end of blog content.
- CTAs designed to encourage engagement among fresh leads work well in blog posts. Figure out where new visitors spend time on your site, then add lead CTAs in those places, too.
- Continue CTAs appear on long content items to break up the flow. They also provide insight into the headlines that your audience finds most interesting.
- Place form submission CTAs before your landing page. You can also use this type of CTA when prospects click away from your site or after they take a different action, such as making a social share of your content.
- Social share CTAs can go just about anywhere on your site. Landing pages, blog posts and other content-rich areas make the most sense. However, avoid placing share buttons on any page where you also ask your audience to share their personal information.
Additional Tips on How To Write a Call To Action
Just as you should avoid including more than one action in a single call to action in writing, avoid crowding multiple CTAs on a single page. Limit per-page CTAs to three and make sure each appears in its own distinct area of the page.
![call to action in essays examples CTA layout](https://www.bkacontent.com/wp-content/uploads/2020/11/Depositphotos_49921463_l-2015-1024x1024.jpg)
For example, place one in the sidebar, one in the navigation menu and one at the bottom of the content. Your call to action should never have to compete for attention with other items on the page.
Place a CTA on a page with relevant content. Inappropriately placed offers can confuse and misguide the reader. If your audience can’t find what they’re looking for on your site within a few minutes, you’ll notice an increase in your bounce rate as they seek substance elsewhere.
Think About the Buyer’s Journey
When learning how to write a call to action, you should also consider the readers’ journey through the page when you place your CTA. Ideally, your offer should be directly in the path they travel as they explore and gather information.
This doesn’t mean reinventing the wheel, though; many effective pages use the simple structure of an H1 title, marketing copy that contains H2 headings to guide the reader, and a CTA at the end, with a form where appropriate. This layout appears on the web over and over because it works.
Placing the CTA at the end of content is a natural choice, but make sure it doesn’t get lost when your readers scroll. If they never reach the CTA, they can’t possibly click on it. Test for this issue when you have a call to action in writing that follows best practices but still performs poorly compared to your other offers.
If you use social media, not adding CTAs to your brand’s Facebook page is a missed opportunity. It’s not too complicated to learn how to write a call to action for your page. Just visit your business page and click the button to “Create a Call to Action.” Fill in the link and appropriate information and click “Create” for an instant offer you can delete, update or edit at any time. Instagram users can currently add certain types of CTAs to business pages, such as “Start Order,” “Book Tickets” and “Get Directions.”
Benchmarks for Call to Action Success
In a study by Leighton Interactive, the firm noted that limited data addresses an average click-through rate for calls-to-action . They studied the performance of calls to action that received at least 100 clicks over the past five months and found an average universal click through rate of 4.23%. Button-style CTAs had an average rate of 5.31%, compared to 3.35% for those with a distinctive design and just 2.06% for ones consisting of text alone.
Measuring performance of your own CTAs will provide valuable insight into what types of calls to action appeal most to your audience. A simple A/B testing program allows you to gather useful data even with limited resources. In fact, CXL reports that customers’ A/B tests increase CTA performance by up to 49%.
Let Us Help You Write Effective Calls to Action
Creating a call to action in writing takes time and effort. When you hire a marketing content writer, he or she can serve as a professional guide to calls to action in writing that convert visitors to leads and leads to long-term satisfied clients. At BKA Content, our team is ready to brainstorm with you on the most effective CTA strategy for your brand. Get in touch today to learn more about our dedicated content creation services.
- Recent Posts
![call to action in essays examples Caleb Shepherd](https://www.bkacontent.com/wp-content/uploads/gravatar/img-5109-2.jpg)
- 7 Effective Blog Promotion Strategies for Social Media - December 31, 2023
- How To Create Content Marketing KPIs - December 29, 2023
- Brand Tracking for Better Content Development - December 9, 2023
- Company Culture
- Health Care
- Real Estate
- Social Media
- AP Style Basics
- Apostrophes
- Collaboration Corner
- Commonly Confused Words
- Figures of Speech
- Writing Tips
- Miscellaneous
- Write for BKA
Get A FREE SEO Content Audit!
Increase rankings & traffic with a custom SEO content strategy!
Privacy Overview
![video-marketing-feature - OptinMonster Video Marketing 101: How to Build an Effective Video Content Strategy](https://cdn.optinmonster.com/wp-content/uploads/2018/09/video-marketing-feature.png)
How Create a Video Marketing Strategy to Grow Your Business
Campaign Types
Floating Bars
![call to action in essays examples](https://cdn.optinmonster.com/wp-content/uploads/2020/06/Blogger-Publisher-Course-FI.png)
The Ultimate OptinMonster Guide for Publishers
![call to action in essays examples](https://cdn.optinmonster.com/wp-content/uploads/2019/09/paintyourlife.jpg)
Case Study: Paint Your Life
- Get OptinMonster
Join 1,213,437+ using OptinMonster to get more subscribers and customers.
See all Features
What Is a Call to Action + 31 Call to Action Examples
Last updated on
Farjad Taheer
Friend's Email Address
Your Email Address
![Call to Action Examples - Featured Image - OptinMonster Call to Action Examples - Featured Image](https://cdn.optinmonster.com/wp-content/uploads/2023/05/Call-to-Action-Examples-Featured-Image.png)
Are you looking for the best call to action examples?
As a marketer or eCommerce business owner, you know the importance of a strong call to action (CTA) in driving conversions and achieving your marketing goals. But with so many options and strategies, creating a CTA that stands out and gets results can be challenging.
In this call to action guide, I will share 31 effective call to action examples to inspire your own marketing efforts. While at it, I will also teach CTA meaning and how to create the perfect call to action from scratch.
What Is a Call to Action?
5 common types of ctas, call to action examples for ecommerce websites, call to action examples for lead generation, call to action examples for social media, call to action examples for landing pages, call to action examples from popular brands, how to create a call to action.
By the end of this post, you’ll be able to write effective CTAs and boost the click-through rates of your marketing campaigns .
For now, let’s begin with the basics.
Call to action Definition : A call to action (CTA) is a marketing term that refers to a prompt or instruction that encourages a person to take a specific action
In the context of digital or eCommerce marketing , a CTA is typically a button, link, or message that prompts the user to take some kind of action, such as purchasing a product, subscribing to a newsletter , or signing up for a service.
CTAs can be found in various marketing materials, including email campaigns , landing pages , social media posts , and eCommerce websites.
![CALL TO ACTION - OptinMonster CALL TO ACTION](https://cdn.optinmonster.com/wp-content/uploads/2023/05/CALL-TO-ACTION-1.png)
Their purpose is to guide users toward a desired action and help businesses achieve their marketing objectives.
Effective CTAs typically use action-oriented language, create a sense of urgency, highlight the benefit to the user, and are visually prominent.
But it’s important to remember that not all calls to action are created equal. Some are strong, powerful, and persuasive.
Others are weak, boring, and uninviting.
We’ll learn how to create the perfect call to action for your website and content in a moment. Before that, though, let’s check out five common types of CTAs and where you can use them.
Whenever you create a piece of content , you likely want to insert a call to action. This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more.
But here are five of the most common places you’ll see CTAs online:
- Web page buttons
- Optin campaign buttons
- Anchor texts in blog posts
- Buttons or text in emails
- Text in social media posts
Let’s quickly look at each type.
1) Web Page Buttons
This is one of the most common placements for a call to action. If you’ve ever been to a webpage, you’ve seen them before. In fact, we’ve already seen one this article:
When done well, CTA page buttons will be large and stand apart from the rest of the page.
You’ll notice in the image above, OptinMonster’s call to action has a bright green background and is supported by a compelling headline with subheader text.
The web copy leads your eyes down to the call to action, Get OptinMonster Now .
Also, the button is easy to click because it’s so big. This is particularly helpful for mobile users who navigate your page with their fingers (not a mouse cursor).
2) Optin Campaign Buttons
When you show an optin campaign (like a popup , slide-in box , floating bar , and so on), your copy will be essential. It needs to be short, catchy, and persuasive.
But most importantly, it needs to lead to a powerful call to action button:
![Call to action example for optin campaigns - OptinMonster Call to action example for optin campaigns](https://cdn.optinmonster.com/wp-content/uploads/2020/05/Call-to-action-example-for-optin-campaigns.png)
The image above is from a popup campaign built with OptinMonster in under 10 minutes.
The call to action was modified to show the offer in the button, Get My 40% Off Code .
This works because many website visitors won’t take the time to read every word on your optin campaign. Instead, they’ll browse to the spots that catch their attention the most.
When their eyes land on the button, they’re tempted to click because they instantly see the benefit of doing so.
3) Anchor Texts in Blog Posts
In many blog posts, you’ll see a call to action written out with a link embedded somewhere in the text. You may have noticed these in OptinMonster’s blog:
![OptinMonster blog post call to action-min - OptinMonster OptinMonster blog post call to action](https://cdn.optinmonster.com/wp-content/uploads/2020/05/OptinMonster-blog-post-call-to-action-min.png)
In the image above, the part in blue is the clickable link that redirects users to another tutorial. But the entire sentence (starting with “Check out our tutorial”) is the call to action.
In-text CTAs can help improve user experience (UX) . You can invite your readers to go read related posts, look at other tutorials if they’re confused about a concept, or go follow you on social media.
The most important call to action, though, is when you ask users to signup for or buy your product. These CTAs are usually placed somewhere early in the content and at the end of your post:
![OptinMonster CTA in the post-min - OptinMonster OptinMonster CTA in the post](https://cdn.optinmonster.com/wp-content/uploads/2020/05/OptinMonster-CTA-in-the-post-min.png)
You can test where your CTAs function best in your blog with your target audience.
4) Buttons or Text in Emails
You can also use CTAs in email marketing . We see these every day when we get emails asking us to:
- Read the full article
- Download a resource
- Take advantage of a discount or freebie
- Get more information about the subject of the email
Here’s an excellent example from our Customer Success Manager, Angie:
![OptinMonster call to action in an email-min - OptinMonster OptinMonster call to action in an email](https://cdn.optinmonster.com/wp-content/uploads/2020/04/OptinMonster-call-to-action-in-an-email-min.png)
Notice the color of the call to action is a huge contrast to the white background. That draws your attention and makes the CTA impossible to miss.
5) Text in Social Media Posts
If you use social media as part of your content marketing strategy , you know how important a good call to action is.
You need to make the call to action in your social media post incredibly clear. That’s because other things will always be fighting for your users’ attention on social platforms.
But you want them focused on your offer or CTA.
Take this example from an OptinMonster post on Facebook:
![OptinMonster call to action from FB-min - OptinMonster OptinMonster call to action from FB](https://cdn.optinmonster.com/wp-content/uploads/2020/05/OptinMonster-call-to-action-from-FB-min.png)
The call to action is Read this and then get to it! That’s about as straightforward as it gets.
This helps readers understand what the next step is to reach whatever problem you’re helping them solve.
Now that we’ve seen the types of CTAs you can create, let’s jump to our list of the most effective call to action examples.
eCommerce websites often rely on CTAs to encourage visitors to make a purchase. Here are some CTA examples for eCommerce:
- “Add to Cart” button : This is a classic CTA for online shopping, and for a good reason. It’s simple and straightforward, making it easy for users to add items to their cart and continue shopping or proceed to checkout.
- “Buy Now” butto n: This CTA is more direct than “Add to Cart”, as it takes the user to checkout. This can be effective for products with lower prices or time-sensitive sale promotions .
- “Shop Now” button : This CTA is broader than the previous examples, as it encourages users to browse and explore the website. This can be effective for websites with a wide range of products or for users still in the early stages of the buying process.
- “Subscribe and Save” option : This CTA is often used for subscription-based products, such as meal delivery services or pet food. By highlighting the potential savings that come with a subscription, this CTA can encourage users to make a long-term commitment.
- “Limited Time Offer” banner : This CTA can create a sense of urgency and encourage users to make a purchase before a promotion or sale ends. It can also help to increase the perceived value of the product.
Lead generation is the process of capturing information from potential customers, such as their name, email address, or phone number. Here are some effective CTA examples for lead generation:
- “Download our free guide” button : This can be a compelling call to action for websites that offer educational resources, such as white papers or ebooks. This CTA can attract leads interested in your industry or products by providing valuable content in exchange for contact information.
- “Register for our webinar” button : Webinars can be a powerful tool for lead generation , as they offer an interactive and engaging way to share information. By requiring registration, this CTA can help to capture contact information and build a list of leads .
- “Sign up for our newsletter” button : Newsletters can be a great way to stay in touch with leads and customers, providing them with updates and promotions. By making it easy to sign up, this CTA can help to build a subscriber list .
- “Get a free quote” button : This CTA can be effective for service-based businesses, such as insurance or home improvement. By offering a personalized quote, this CTA can help to capture contact information and provide leads with a clear next step.
- “Request a demo” button : This CTA is often used for software or technology products, as it allows users to see the product in action before making a purchase. By requiring a request, this CTA can help to capture contact information and provide leads with a personalized experience.
Social media is the most popular medium for engaging your target audience with your brand and routing traffic to your website. Below are some handy CTA which you can use on your social platforms.
- “Follow us on Twitter” button : This is a simple CTA to increase your social media following and keep your audience engaged with your content. The “Follow us on Twitter” button can be placed on your website or in your email signature, and it encourages visitors to connect with you on this popular platform.
- “Like us on Facebook” button : This CTA is similar to “Follow us on Twitter” but is specific to Facebook. The “Like us on Facebook” button can be placed on your website, blog, or other digital channels, and it encourages visitors to become a fan of your Facebook page and receive updates on your latest news and offers.
- “Subscribe to our YouTube channel” button : This CTA is ideal for businesses that create video content and want to grow their YouTube audience. The “Subscribe to our YouTube channel” button can be placed on your website, email signature, or video descriptions, and it encourages visitors to subscribe to your channel and receive notifications when you upload new videos.
- “Share this post” button : This is a great call to action to increase the reach and visibility of your content. The “Share this post” button can be placed on your blog or social media posts, encouraging visitors to share your content with their followers and friends.
- “Join the conversation” prompt : This CTA is a more open-ended way to engage your target audience and encourage participation. The “Join the conversation” prompt can be included in your social media posts, blog comments, or forum discussions, and it invites visitors to share their own opinions, feedback, or questions.
The whole idea behind a landing page is to make sure the user converts. The following call to action examples can help you achieve that goal.
- “Fill out this form” button : This CTA is crucial to lead generation and conversion optimization . The “Fill out this form” button prompts visitors to provide their contact information in exchange for a specific offer or benefit, such as a free trial, consultation, or demo.
- “Start your free trial” button : This CTA is ideal for SaaS businesses or other subscription-based models. The “Start your free trial” button encourages visitors to sign up for a limited free access period to your product or service and experience its benefits firsthand.
- “Get your free quote” button : This CTA is similar to “Get a free quote” but is specifically tailored to landing pages. The “Get your free quote” button prompts visitors to fill out a form and receive a personalized quote or estimate based on their specific needs and preferences.
- “Book a demo” button : This CTA is similar to “Request a demo” but is more focused on landing pages and conversion optimization. The “Book a demo” button encourages visitors to schedule a live or recorded demo and learn more about how your product or service can help them solve their problems.
- “Schedule a consultation” button : This CTA is ideal for businesses that offer professional services or consulting. The “Schedule a consultation” button prompts visitors to book a one-on-one session with your team and receive personalized advice and recommendations.
The following CTA examples are used by high-converting brands that nailed their calls to action. Let’s dive in!
Crossrope is a fitness brand that gets people in shape through their jump rope programs. In one of their optin campaigns, they include a clever CTA:
![crossropecom - OptinMonster crossropecom](https://cdn.optinmonster.com/wp-content/uploads/2020/05/crossropecom.png)
Using the play on words Show Me the Ropes , they were able to boost conversions .
Crossrope actually built this campaign (and others) with OptinMonster. Then they saw a 900% increase in their email subscriptions .
Shockbyte, a game server host provider, used this exit-intent popup to capture abandoning visitors. Their call to action focuses on providing value:
![Shockbyte call to action-min - OptinMonster Shockbyte call to action](https://cdn.optinmonster.com/wp-content/uploads/2020/05/Shockbyte-call-to-action-min.png)
The message is clear: “click here to save money.” That makes this CTA particularly powerful.
In fact, Shockbyte used campaigns just like this to more than double their sales conversion rate .
- Singularity University
Singularity University helps leaders, organizations, and entire industries grow. They often hold virtual summits. One of the challenges they face, though, is making sure people remember to attend.
They have an excellent optin campaign to remind visitors about their summits:
![SIngularity_FullScreen - OptinMonster SIngularity_FullScreen](https://cdn.optinmonster.com/wp-content/uploads/2020/05/SIngularity_FullScreen-1.png)
Their call to action, Remind Me! , is a great message that lets users know why they’re signing up: to get notifications ensuring they don’t miss any valuable content.
As a result, Singularity University got over 960 new leads from that one campaign .
Cracku helps students prepare for upcoming exams. On an offer they ran, they used a countdown timer to build a sense of urgency:
![Cracku call to action-min - OptinMonster Cracku call to action](https://cdn.optinmonster.com/wp-content/uploads/2020/05/Cracku-call-to-action-min.png)
Then they reinforced that with the call to action, Enroll Now .
The word “Now” inspires readers to act fast. It’s no surprise that Cracku used this campaign to increase conversions by 300% .
Bulkly is a social media tool for Buffer. It automatically reuses your social media updates and sends them to Buffer to make scheduling posts even easier.
They offered a free email course with the following campaign:
![bulkly_fullscreen_course - OptinMonster bulkly_fullscreen_course](https://cdn.optinmonster.com/wp-content/uploads/2020/05/bulkly_fullscreen_course.png)
Notice that they did 2 things with their call to action:
- Told users exactly what they would receive (the lesson)
- Made the alternative sound off-putting
If you use a Yes/No campaign , you can make your “No” option reinforce your call to action. Bulkly makes their “No” option, No thanks, I like doing repetitive tasks .
Since most people wouldn’t agree with this statement, more visitors will click on the “Yes” option.
This was so effective that Bulkly increased their free trial signups by 135% .
- OptinMonster
We’ve already seen a few calls to action from OptinMonster, but here’s one from an email campaign that did particularly well:
![OptinMonster email CTA-min - OptinMonster OptinMonster email CTA](https://cdn.optinmonster.com/wp-content/uploads/2020/05/OptinMonster-email-CTA-min.png)
Notice there’s no button, just an anchor text and a link. This call to action invites users to learn how to create Facebook ads that convert .
Since our email lists are properly segmented , the email could be personalized to the right audience. As a result, a clear call to action like this will drastically boost conversion rates.
- Brevo (formerly Sendinblue)
Brevo is one of the best email service providers on the market. They coupled their homepage CTA with eye-grabbing animation effects of a person driving away in a car:
![Sendinblue CTA-min - OptinMonster Sendinblue CTA](https://cdn.optinmonster.com/wp-content/uploads/2020/03/Sendinblue-CTA-min.png)
Brevo’s animation reinforces the light-hearted CTA copy, “ Take a free test drive!”
This message is clear, inviting, and focuses on value (with the word “free”).
- RafflePress
RafflePress is an awesome online giveaway plugin . It helps your contests go viral so you can:
- Grow your followers
- Make more sales
- Increase your site traffic
And much more. We love their homepage CTA:
![RafflePress homepage-min - OptinMonster RafflePress homepage](https://cdn.optinmonster.com/wp-content/uploads/2020/03/RafflePress-homepage-min.png)
This is an effective CTA for 2 reasons:
It’s a huge button that makes the CTA nearly impossible to miss. This is great for mobile users who are less accurate when they click CTAs and need larger buttons.
The color is another component that makes it stand out. The website’s background is light grey, but the button color is bright orange.
As soon as you land on this page, your eyes immediately see the call to action, and you’re tempted to click.
SEMrush is a great tool to help with your digital marketing strategy. When you land on the homepage, they get straight to the point:
![SEMrush call to action-min - OptinMonster SEMrush call to action](https://cdn.optinmonster.com/wp-content/uploads/2020/04/SEMrush-call-to-action-min.png)
SEMrush immediately invites you to start using their services. They don’t offer to let you “learn more” or “explore products.” They take a more direct approach.
You simply enter a domain name, keyword, or URL that you want to explore. Then the CTA follows with Start now .
The color contrast between the background and button also helps strengthen this call to action. But the clear and concise message gets users excited to dive into the program.
Grammarly is a spelling and grammar checker that works for all your documents, including emails. It makes sure your writing is effective and mistake-free.
Here’s a call to action from their Twitter account:
![Gramarly call to action-min - OptinMonster Gramarly call to action](https://cdn.optinmonster.com/wp-content/uploads/2020/03/Gramarly-call-to-action-min.png)
This CTA works because it uses the same kind of language as its users. Because their target audience consists of writers, Grammarly creates a powerful call to action, inviting users to Tap into their creativity .
Notice that their entire tweet is a call to action. This is a good lesson for social posts proving that sometimes less is more.
This is an excellent example of a clever CTA for social media. This Facebook Ad does 2 things:
![WordStream Call to Action-min - OptinMonster WordStream Call to Action](https://cdn.optinmonster.com/wp-content/uploads/2020/03/WordStream-Call-to-Action-min.png)
- Creates curiosity with a question
- Offers to resolve that curiosity if you click the CTA
By using action phrases like “ Find out” to start their call to action, they leverage FOMO (fear of missing out). It makes users want to get on the inside of this secret.
Now that we’ve seen the types of CTAs you can create, let’s look at how to make them. Here are five actionable tips you can start using today to make the perfect call to action.
Here are five actionable tips to make sure you’re writing strong calls to action that will increase your click-through rate.
1. Use Action Words
The best CTAs use action words that let viewers know the specific action they should take next.
Here’s an example of a popup campaign built with OptinMonster:
![Demo for Animated Popup-min - OptinMonster Demo for Animated Popup](https://cdn.optinmonster.com/wp-content/uploads/2020/05/Demo-for-Animated-Popup-min.png)
Notice that the CTA is clear and tells the user exactly what to do: Join the Webinar Today !
Plus, it uses the action verb “Join” to motivate people to signup.
Struggling to come up with the right words for your CTA? We’ve got you covered. You can use power words to evoke an emotional response and create more persuasive calls to action.
Here’s a helpful list of over 700 power words to get you started.
2. Focus on Value
Some CTAs focus on the value they offer. This is usually accomplished by adding the word “Free” or “Risk-Free” to your calls to action.
Here’s an example from TrustPulse’s homepage:
![Get started free CTA by TrustPulse-min - OptinMonster Get started free CTA by TrustPulse](https://cdn.optinmonster.com/wp-content/uploads/2020/05/Get-started-free-CTA-by-TrustPulse-min.png)
This CTA button is very tempting to click. Letting your users know they can get something for free (or at a discounted rate) directly in the CTA will boost your conversions.
3. Foster Curiosity and Anticipation
A good call to action relies on psychology , combining curiosity with anticipation .
A great way of building curiosity is through gamification. If you turn your optin forms into a game, you’re more likely to get people to click your CTA.
OptinMonster offers a Coupon Wheel optin that can be used to gamify any promotions you run:
![Try Your Luck CTA OptinMonster-min - OptinMonster Try Your Luck CTA OptinMonster](https://cdn.optinmonster.com/wp-content/uploads/2020/04/Try-Your-Luck-CTA-OptinMonster-min.png)
By providing multiple prizes and using the CTA Try Your Luck , many visitors are anxious to sign up and play.
4. Design Your CTA Buttons
Design is also an important part of getting the CTA right.
But how do you make your call to action stand out? Let’s take a look at a few key CTA design elements.
Most marketers agree that you should:
- Use white space effectively so your button stands out
- Ensure that your CTA button contrasts with the colors on the rest of the page
- Frame the button to create contrast, if necessary
- Pay attention to the size of the button because it has to be large enough to click but not overwhelming
- Optimize the CTA button for mobile
Again, we try to check off all these boxes here at OptinMonster:
![Call to action pricing page of OM-min - OptinMonster Call to action pricing page of OM](https://cdn.optinmonster.com/wp-content/uploads/2020/05/Call-to-action-pricing-page-of-OM-min.png)
Notice that in the image above, two things are happening:
- Each pricing plan has its own CTA (to stay organized)
- Each CTA stands out from the background
We use a bright color on the CTA button as a way to draw attention to it. With that bright green button over a white background, our call to action is hard to miss.
If you need some design help, check out this article on 16 web design principles you should start using today.
5. Test Your Calls to Action
It’s not enough to create a call to action and trust your gut about how to write and design it.
You need data to see how your CTA is working.
Some professional copywriters struggle with writing good calls to action every day. So don’t get discouraged if it takes you some time to find the right one. How do you know when you’ve found the right one, though?
The data will tell you. 🤓
The best way to do this is by split testing . You can experiment with button color and size, button text, text links, form, page design, and CTA placement. Start with one design and quickly create an A/B split test in your OptinMonster dashboard:
Then change 1 element and run the test. When you’re done, choose the one with the highest conversion rate. Finally, rinse and repeat by changing 1 other element .
Why change only 1 element at a time? Because then you’ll know which specific parts are working with your target audience, and which ones aren’t.
Split testing is an essential part of creating the perfect CTA. To get started, see our list of A/B tests to run on your popups to get more subscribers.
And that’s it. You now know the fundamentals of writing the perfect call to action!
And there you have it. In this post, we covered the following:
- What a CTA is
- Five common types of calls to action
- 31 great examples of powerful calls to action that convert
- Five actionable tips for creating the perfect CTA
But remember, calls to action don’t exist in a vacuum. They usually require supporting text to strengthen them. To write better copy to reinforce your CTAs, we recommend the following posts:
- 10 Expert Tips to Write Landing Page Copy That Converts
- 69+ High-Quality Copywriting Templates Proven to Work
- 21 Viral Headline Examples and How You Can Copy Their Success
Once you learn to write compelling copy with persuasive CTAs, you’ll see dramatic increases in conversions and sales.
Ready to put these call to action tips into practice? Sign up for OptinMonster now and start creating high-converting campaigns today!
1. What is CTA?
CTA stands for “Call to Action.” It refers to a prompt or instruction that encourages a user or reader to take a specific action, such as clicking a button, filling out a form, or making a purchase.
2. What is CTA in marketing?
In marketing, a CTA (Call to Action) is a directive or encouragement designed to prompt an immediate response from the audience. It often takes the form of a button, link, or graphic in digital marketing materials (like websites, emails, or ads) that urges the viewer to take a specific action, such as “Buy Now,” “Sign Up,” or “Learn More.”
3. What is a call to action in writing?
A call to action in writing is a statement or phrase that encourages the reader to take a desired action. It can be found in various forms of writing, from persuasive essays to marketing materials. In essence, it’s the part of the content that tells the reader what you want them to do next, whether it’s to believe a certain viewpoint, make a purchase, sign up for a newsletter, or engage in another specific behavior.
Disclosure : Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.
Add a Comment Cancel reply
We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.
Save my name, email, and website in this browser for the next time I comment.
3 responses to “What Is a Call to Action + 31 Call to Action Examples”
This is a very interesting read at a time I am building my website, although much of the content you discuss is new to me, you have explained it well.
working some of these ideas in around a wordpress – site may prove difficult.
Thanks Norman
Hi Norman, no matter where your site is, you can still use some of these tips. And if you ever move to WordPress.org , you’ll be able to use all of them. 🙂 Check out this article on building a list for your YouTube channel ; you might find it useful. And follow us on Twitter for more tips.
Great Post!
![call to action in essays examples](https://cdn.optinmonster.com/wp-content/themes/optinmonster-theme-2023/assets/images/archie.png)
Yes, Popups Work
Imagine – 10 minutes could grow leads and sales from your website by 10% or more. You can start today with just a few clicks – no developer or coder needed.
Save 35% or more
Ask yourself – what would you do if you grew by 10% today? You can get started for a few bucks a month, and we’ll create your first popup fast and free if you’d like. It’s risk-free in the best way.
Blog Topics
- A/B Testing
- Announcements
- Case Studies
- Content Marketing
- Email Marketing
- Lead Generation
Popular Posts
Connect with us:, free guides.
See more guides
![call to action in essays examples](https://cdn.optinmonster.com/wp-content/uploads/2018/10/GrowthHackingInsights-1-01-e1541785638345.jpg)
Growth Hacker Insights: Ultimate Guide to Growth Hacking
![call to action in essays examples](https://cdn.optinmonster.com/wp-content/uploads/2018/11/HOLDAY-CAMPAIGNS-GUIDE-cover-e1542123974383.jpg)
Guide to Holiday Campaigns Brought to You by OptinMonster
![call to action in essays examples](https://cdn.optinmonster.com/wp-content/uploads/2018/09/19-Ways-to-Reduce-Cart-Abandonment-01-e1541785670386.jpg)
19 Ways to Reduce Cart Abandonment and Grow Your Revenue
Start Making More Money Today with OptinMonster
Start Getting More Leads & Sales Today with OptinMonster!
Popups work, and you can get started for a few bucks a month. What are you waiting for?
Create and launch smart capture forms today in minutes. What are you waiting for?
In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!
![Michael Stelzner - OptinMonster Michael Stelzner - Best Lead Generation Tool](https://cdn.optinmonster.com/wp-content/uploads/2015/09/michaelstelzner-150x150.png)
Michael Stelzner
Founder Social Media Examiner
View Case Study
I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.
![Michael Hyatt - OptinMonster Michael Hyatt - WordPress Lead Generation](https://cdn.optinmonster.com/wp-content/uploads/2015/09/michaelhyatt-150x150.png)
Michael Hyatt
New York Times Bestselling Author Platform: Get Noticed in a Noisy World
Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.
![Neil Patel - OptinMonster Neil Patel - WordPress Popup Plugin](https://cdn.optinmonster.com/wp-content/uploads/2015/09/neilpatel-150x150.png)
Founder QuickSprout
How To Write a Call to Action That Works [Tips + 6 Examples]
Ready for your marketing campaigns to actually drive results? We’ll show you how to motivate your audience with a killer call to action.
![call to action in essays examples cover image](https://blog.hootsuite.com/wp-content/uploads/2023/03/call-to-action-556x556.png)
Table of Contents
You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want.
Whether you’re trying to get people to buy your products, sign up for your emails, or join your cult, crafting the perfect call to action is essential for success.
But how do you write a call to action that stands out from the crowd and actually drives results? In this blog post, we’ll show you how to motivate with some powerful examples of moving calls to action and tips on writing them yourself.
Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. No tricks or boring tips—just simple, easy-to-follow instructions that really work.
What is a call to action?
A call to action is a word or phrase that prompts action. It is a marketing term to describe urging your audience to act in a certain way.
A call to action can appear as a clickable button or simply as a piece of text. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience.
Let’s say you’re trying to sell a pair of shoes on Instagram, and you’re crafting clear social media CTAs . You might have a call to action at the end of your social post caption that says, “Click the link in our bio.” The link in your bio could lead to a product page with information about the shoes on it. The call to action on this page would be an “Add to shopping cart” button.
CTAs aren’t just for social media. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages.
CTAs are common in print marketing, too — think billboards or flyers that scream “Call Now!”
Examples of common CTAs
You’ll see plenty of CTAs around, but there are a few tried and tested phrases on repeat.
These common CTAs are uncomplicated phrases that tell your user exactly what to do and what they can expect once they follow through. There’s power in simplicity, which is why you’ll see these words used over and over again.
Some of the most common CTAs are:
- Try for free
- Add to cart
- Get started
Why is a good CTA important?
A well-crafted call to action serves as a bridge or a well-lit path. It guides your user where you want them to go. Which, if your business plan is in the right place, will be toward your goals.
A strong CTA will grab customers’ attention and incentivize them to take the decisive step necessary to achieve their goals. Effective CTAs give customers confidence in your business. They can communicate security, trustworthiness, and convenience, all of which can increase conversions or drive traffic where you want it to go.
Calls to action can also combat decision fatigue. When someone has too many options, they can become overwhelmed by choice. CTAs can help cut through decision confusion by giving your reader a direct command. Now, go read the best practices for creating effective CTAs.
Best practices for creating effective CTAs
Much like cutting your bangs, there’s a right way and a wrong way to go about creating CTAs. You’ll need to consider things like copywriting, design, visuals, and placement on a webpage.
It might seem like a lot, but we’ve got you covered with the handy best practice list below!
Make it concise and clear
The CTA should be concise and lay out a clear request for the customer, whether that be for them to join a mailing list or purchase a product or service. Don’t write your reader a paragraph with the CTA buried within it; you want them to be able to immediately know where they should go.
![call to action in essays examples Squarespace curious candles get started call to action button](https://blog.hootsuite.com/wp-content/uploads/2023/03/Screen-Shot-2023-03-03-at-4.07.46-PM-620x266.png)
Source: Squarespac e
Make it visible
People don’t scour your web page. They don’t read every word, and they certainly don’t like searching for something. If your CTA isn’t immediately obvious, you will lose your viewer’s interest in seconds. Remember, a competitor is likely doing the same thing you are, and your customers are spoilt for choice.
Make your call-to-action buttons or phrases clearly visible on your page. You can tailor your imagery or site design to point to the CTA for added visibility. Take Fashion Nova, for example. Here, the banner model’s body points toward the Shop Now CTA.
![call to action in essays examples Fashion Nova up to 70% off sitewide](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-11-620x287.png)
Source: Fashion Nova
Use white space
A great way to make sure people can see your CTA is to surround it with white space.
Don’t be scared of white space on your website! It allows your viewers to breathe in between content and can highlight important information.
Surrounding your button CTA with white space makes it pop.
![call to action in essays examples shop west elm Canada site with white space](https://blog.hootsuite.com/wp-content/uploads/2023/03/call-to-action-10-620x178.png)
Source: West Elm
Use contrasting or bold colors
Stop signs are red for a reason. They pop out among cityscapes or the countryside because that bright, arresting red isn’t at risk of blending in. Do the same for your CTA button colors.
Keep in mind that you shouldn’t veer away from your brand colors. A secondary brand color can do the job well. (And if you want to know more about brand colors and a consistent style guide , we’ve got you covered.)
![call to action in essays examples McDonald’s crispy savory waffle fries order now](https://blog.hootsuite.com/wp-content/uploads/2023/03/call-to-action-2-620x277.png)
Source: McDonald’s
Have well-considered page placement
Where you place your call-to-action buttons matters a great deal. You want to consider the natural flow of your user’s journey. You’ll have some users who immediately want to get shopping or head to the next page, and you’ll have users who want to scroll through your landing page before moving on.
A call to action should be placed under your header and at the bottom of your page. You want to capture people immediately (if they’re willing) and give those who need a bit more time another opportunity to hit that CTA at the bottom.
![call to action in essays examples Squarespace all you need to power your ecommerce website get started](https://blog.hootsuite.com/wp-content/uploads/2023/03/call-to-action-12-620x303.png)
Source: Squarespace
Write benefit-forward supporting text
Supporting text is the content that comes before or in between your CTAs. It can be blog content, email body copy, the text on your website, or any copy that supports your CTA.
This extra information is your opportunity to show your audience the benefit that befalls them when they click your CTA.
![call to action in essays examples ecommerce websites that stand out browse templates and learn more](https://blog.hootsuite.com/wp-content/uploads/2023/03/call-to-action-0-620x430.png)
For example, maybe you’re trying to get an audience to sign up for your email newsletter. If you want to convince people to hand over their email addresses, you’ll have to tell them what that newsletter will do for them.
A copywriting newsletter might say something like, “We sift through thousands of copywriting samples and pull only the best for you to repurpose for your own use. Plus, we tell you exactly why they work, so you don’t have to spend time puzzling through strategy. Impress your clients, save time, and look like an expert. Sign up today.”
The supporting copy highlights benefits so the call to action feels extra compelling. The reader knows exactly what to expect when they sign up for the email newsletter and how it will benefit them.
Create thoughtful copywriting
Aside from benefit-forward supporting text, the rest of your copywriting needs to be on point. Everything, from your site headers to your social posts, needs to be in your brand voice and speak directly to your audience.
Don’t forget to pay attention to the language you’re using both in and around your calls to action. Powerful words strike a chord with your audience’s emotions. White-hot CTA copy is an explosive way to skyrocket your ROI. (See what I did there?)
That being said, don’t confuse your audience. While your surrounding text can be full of powerful language, your CTAs need to be clear so your audience knows where they are headed. “Take the Quiz” or “Shop Now” gives your audience everything they need to know about where the button leads.
![call to action in essays examples feeling fatigued? order today and get your energy back learn more and take the quiz](https://blog.hootsuite.com/wp-content/uploads/2023/03/Screen-Shot-2023-03-03-at-4.12.01-PM-620x401.png)
Source: Qunol
Test, test, and test again
The only way to really know if you’re using the best version of your CTA is to test it. Running A/B tests on your calls to action will show you which strategy performs the best.
It’s a simple method: You change one element (like your copy, placement, or colors) and let it run for a set amount of time. Then, see how it compares to the previous version.
6 great call-to-action examples
Now that you know what to do, it’s time to check out what others are doing! Get inspiration for your next CTA from the examples below.
Oh, how we love a good mystery! Whether it’s a cheesy crime drama or a surprise gift from a company, there’s something about not knowing what you might get that is just so enticing.
Glossier’s “It’s a mystery!” CTA makes us itchy to click that button just to see what’s on the other side.
![call to action in essays examples What's that? a special offer for you first order It’s a mystery! CTA](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-Action--620x389.png)
Source: Glossier
Article uses color to its advantage with the website’s call-to-action buttons. Their secondary brand color is a bright coral, which you can see is used for the “Add to cart” CTA button.
It’s clear, eye-catching, and concise, everything a great CTA button should be.
![call to action in essays examples Article beta cypress green left chaise add to cart CTA](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-1-620x496.png)
Source: Article
Coco & Eve
Coco & Eve’s email marketing campaign uses a discount code as a CTA. Who doesn’t love saving money? Incorporating your discount code into your CTA is a clever way to get people to click.
![call to action in essays examples take an extra 20% off sitewide discount code](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-3-620x872.png)
Source: Coco & Eve’s email campaign
While this strategy worked well in Coco & Eve’s email campaign, they ran into CTA limitations on other platforms, like Facebook. If you’re advertising on LinkedIn or Facebook, you’ll know that the apps force you to use a set of standard CTA copy on the buttons.
While this poses some limitations, you can still add supporting text that motivates your audience to click. Below, Coco & Eve included the discount code on the imagery instead, which is just one of many clever ways to go about Facebook advertising .
![call to action in essays examples friends and family sale](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-9.png)
Source: Coco & Eve on Facebook
Twitter’s “Tweet” CTA uses its own brand-specific language. Before the rise of social media, if you had told someone to tweet something, you’d be met with a blank stare. (We’ve come since 2006, truly.)
To do this yourself, just create a globally-used platform that makes birdsong synonymous with snippets of thought. Easy.
![call to action in essays examples Twitter homepage with Tweet CTA](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-4-620x373.png)
Source: Twitter
Tushy uses social proof as supporting text in its Instagram story ad . The “100,000+ 5 Star reviews” statement below serves to motivate others to grab a Tushy. Social proof is one of those marketing tactics that just works. People look to other people to determine what’s hot and what’s not.
Social proof works a lot like the bandwagon effect , a kind of cognitive bias. The bandwagon effect is pretty much exactly like it sounds; when a majority of people like or endorse something, it’s often picked up by others. And, with 100,000 5-star reviews called out, Tushy is using the bandwagon effect to its full advantage below.
![call to action in essays examples Tushy free shopping on bidets](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-7-620x1309.jpg)
Source: Tushy on Instagram
NatGeo dangles a free trial in its Instagram ad, one of many effective call-to-action ideas you can shamelessly steal. Although, when so many people are doing it and finding success, is it really stealing?
![call to action in essays examples redeem free trial for National Geographic online](https://blog.hootsuite.com/wp-content/uploads/2023/03/Call-to-action-8-620x1309.jpg)
Source: NatGeo on Instagram
Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.
Get Started
Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Become a better social marketer.
Get expert social media advice delivered straight to your inbox.
Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.
Related Articles
![call to action in essays examples cover image](https://blog.hootsuite.com/wp-content/uploads/2020/10/social-media-call-to-action-556x556.png)
How to Write a Great Social Media Call to Action
If you want your audience to do something, you can’t just hope and hint. You need a good social media call to action.
![call to action in essays examples facebook ad conversions](https://blog.hootsuite.com/wp-content/uploads/2018/07/facebook-ad-conversions-940x470.jpg)
11 Tips to Improve Your Facebook Ad Conversions
Facebook is the number one social media site for driving conversions, which makes creating effective Facebook ads an integral part of your social media strategy. Follow these 11 tips to convert your next Facebook campaign into a success.
![call to action in essays examples cover image](https://blog.hootsuite.com/wp-content/uploads/2022/06/Social-media-metrics-556x556.png)
17 Social Media Metrics You Need to Track in 2024 [BENCHMARKS]
Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence.
![call to action in essays examples cover image](https://blog.hootsuite.com/wp-content/uploads/2022/08/Gen-z-statistics-556x556.png)
24 Gen Z Statistics That Matter to Marketers in 2024
Craft your next marketing strategy with these Gen Z statistics. Find out who they are, where they are online, and what they want from brands.
Facebook Advertising Optimization Tool
- 17 Call To Action Examples (+ How to Write the Perfect Social CTA)
October 21, 2022 46 Comments Mark Quadros
A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart… you name it. On the other hand, if your CTA isn’t catchy and persuasive, your audience will simply scroll past without noticing it.
![call to action in essays examples cover image](https://adespresso.com/wp-content/uploads/2021/05/Call-to-action.jpeg)
Keep reading to learn everything you need to know about social media calls to action : what they are, what makes a CTA successful, and how to craft a persuasive CTA for your next campaign. We’ve also included 17 call to action examples (from social media and beyond) to get you inspired. That’s right: we’ve also included great examples from email campaigns and landing pages — because a good CTA is a good CTA, regardless of where it’s placed.
Let’s jump in!
What is a call to action (CTA)?
A call to action (or CTA) is a text prompt designed to inspire the target audience of a marketing campaign to take a desired action. For example, a call to action can encourage people to click on a link, leave a social media comment, visit an online store, make a purchase, etc.
A call to action can take up different forms:
- Plain text with no link
“Buy Now” or “Download Now” are typical examples of simple calls to action.
But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.
![call to action in essays examples AdEspresso webinars call to action example watch now](https://adespresso.com/wp-content/uploads/2021/05/image7.jpg)
Call to action examples from AdEspresso
A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.
CTAs that create a sense of urgency will also help increase conversions .
As long as it encourages potential customers to stay engaged on your site, then your call to action has done its job.
Note that having one CTA highlighted is the most common way. At the same time, some marketers use both primary and secondary call to actions in their marketing. We’ll review some best practices of this later on.
How to write an effective CTA for social media (and beyond)
Social media is all about getting users to click on your posts and ads and engage. However, it’s no longer as easy as it sounds. 22.3% of people using ad blockers say there are “too many ads.”
It’s tough out there.
To combat this, increase your conversions and engagement with a compelling call to action on your ads and elsewhere on the web. Let’s see how you can achieve this.
Use strong action words
Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both.
Here are two call to action examples to the above statement: “Buy Now” or “Download this ebook now.”
Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.
Ecommerce | Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View |
SaaS conversion | Try, Get Started, Subscribe, Sign Up |
Non-profit conversion | Donate, Commit, Volunteer, Adopt, Give, Support |
Newsletter or community | Subscribe, Join, Sign Up, Refer, |
Freebie giveaway | Download, Get, Grab, Claim, Take advantage of |
General | Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up, |
Tip: check your call to action against the LIFT Model (see below).
![call to action in essays examples LIFT Model value proposition](https://adespresso.com/wp-content/uploads/2021/05/image2.png)
If we took our example from above, it would look something like this:
Download = relevance
this ebook = clarity
now = urgency
Download this ebook = value proposition
Use the text surrounding your call to action to:
- Reduce distractions (i.e., remove unnecessary links, images, etc.)
- Ease anxiety (e.g., add the disclaimer “no credit card required”)
Provoke emotion or enthusiasm
If you want to evoke an emotional response in your users, opt for a longer CTA. You’ll need to incorporate more modifiers in this case to get the desired effect.
Here are some examples:
- Add numbers: “Buy now and get 50% off!”
- Add adjectives: “Find your dream home with us!”
- Make a promise: “Lose weight in just 6 weeks!”
- Influence their FOMO: “Limited time offer. Get free shipping!”
- Play up your USP: “Order a hand-made soap now!”
Think up your own
You don’t need to stick to the good old examples, though. Get creative and make up your own call to actions.
First, verbalize to yourself what your company does for its customers (or simply look at your mission statement). For example, I run a spa where people get facial treatments.
Next, transform the verbs and modifiers into a 2-5 word call to action. Add relevant information where necessary → “ Get a free mud mask” or “ Treat yourself today!”
![call to action in essays examples Period better with Thinx](https://adespresso.com/wp-content/uploads/2021/05/image8.jpg)
“Period better” – Thinx opted for the unique use of the word “period” as a verb in their CTA.
Tip: nobody gets their CTAs right the first time. Run at least one A/B test (but preferably more) on your ad to evaluate the strength of your call to action.
13 of the Best Call to Action Examples for 2022
In the following section, you’ll see what the techniques mentioned above look like in practice. Steal and customize the best CTA examples for your campaigns!
Facebook Ad CTAs
We’ll examine some Facebook ads with classic call to action examples. They may seem simple at first, but there’s more to uncover than what you see on the surface.
This ad from ClickUp is likely part of a retargeting campaign . Even if you don’t watch the video, the ad copy offers plenty of calls to action on its own.
![call to action in essays examples ClickUp lifetime deal ad](https://adespresso.com/wp-content/uploads/2021/05/image16.png)
Why it works
- Same CTA in the headline and the first sentence of the ad = the offer is clear (“Get 15% off”)
- The CTA is supported by objection-handling statements, such as “save 1 day a week”, “guaranteed,” and a list of features
- The “Learn More” call to action button assures the audience that they’ll get more info before committing
2. Shaw Academy
Can you spot all the call to actions in this Facebook ad? Hint: there are at least seven. Every element is coordinated here to instill a sense of urgency in the audience. Take note of the exploding colors, the alarm emoji, the many exclamation marks, and the multiple CTAs.
![call to action in essays examples Shaw Academy digital marketing](https://adespresso.com/wp-content/uploads/2021/05/image20.jpg)
- Beautiful, contrasting colors with a CTA that stands out
- Multiple call to actions
- Sense of urgency to take action
Babbel is a language learning app that comes at you strong with various CTAs for their Facebook offer. It works because even if you don’t know this app, it quickly establishes a trust factor (“over 500,000 5-star reviews”). The post then draws you in with an attractive offer.
![call to action in essays examples Babbel language learning app Facebook call to action](https://adespresso.com/wp-content/uploads/2021/05/image13.jpg)
- The primary call to action is clear and direct: “Get up to 60% off!”
- They use the “Get Offer” CTA button to instill a sense of gratification in the audience
- Including the action word “join” + the number of reviews in the same sentence is a way to evoke the feeling of belonging to a community
4. Hootsuite
Hootsuite keeps it brief and concise with a few very targeted CTAs.
![call to action in essays examples Hootsuite learn more call to action](https://adespresso.com/wp-content/uploads/2021/05/image3.jpg)
- All the call to actions are focused at the bottom while benefits are at the top of the post
- The “Learn More” CTA button leaves any extra info for the landing page
Instagram Ad CTAs
Sure, “swipe up” is available on Instagram ads, but you can get more clever than that. Below are some creative call to action examples for your Insta campaigns.
5. Headspace
Headspace’s Instagram ad is the perfect example of a custom-made call to action. “Snuggle up to Headspace” evokes a cozy feeling in users and personalizes the brand. Words like “snuggle” fit into the category of sensory words .
![call to action in essays examples Headspace Instagram ad](https://adespresso.com/wp-content/uploads/2021/05/image17.jpg)
- They (smartly) opt to draw attention to the custom-made CTA and leave the “Get 30% off” as a secondary CTA
- They use the CTA button “Subscribe” after that to make it clear how that snuggling up will happen
- Coupled with a sweet, serene image, the whole CTA experience feels more like a gentle nudge for meditation and less like an ad
6. Elementor
As an event-type ad, Elementor gets it right. It displays all the key information regarding the event (name, speakers, date, and time).
![call to action in essays examples Elementor event ad](https://adespresso.com/wp-content/uploads/2021/05/image22.jpg)
Why it works:
- The two most eye-catching elements on the ad are the headline and the call to action button. They both have the same contrasting colors that stand out against the dark background.
- Both call to action buttons (‘Save Your Seat’ and ‘Book now’) are very concise and direct
- The old-school flair of the ‘save’ icon next to the CTA button works well with the target audience (likely consisting of more technical people)
7. Nøie Skincare
You have probably seen call to action examples like this in the advertising strategy of ecommerce brands. The main goal is to sell. At the same time, the ad focuses on the experience instead of rushing to take the user to a web page. In this case, “Shop Now” is the type of CTA that is direct, yet, the ad copy does most of the selling.
![call to action in essays examples Nøie Skincare ecommerce call to action](https://adespresso.com/wp-content/uploads/2021/05/image21.jpg)
- The emphasis is on the product experience, which makes having just one call to action sufficient
- “Shop Now” is direct and to the point. The prospective customers know where they will be taken from the post
8. VAI Course
Esther Inman’s VAI Course ad keeps it fresh with the colors and a simple call to action button.
![call to action in essays examples VAI Course Friday Feature weekly remote job pack](https://adespresso.com/wp-content/uploads/2021/05/image5.jpg)
- The CTA text on the ad itself boasts about its main USP: the user gets a remote job pack every Friday
- The “See More” call to action button leaves the audience at ease knowing that they can still learn more about the product before signing up
Email conversion rates can soar as high as 15% . Take a look at the following email call to action examples from some brands who are doing it right.
9. Black Illustrations
Design agency, Black Illustrations prefers to use multiple CTAs in their email marketing. You can run your own test on this strategy, but it makes sense to include a few secondary call to action buttons if you have a relatively long email. Black Illustrations also adds a hyperlinked CTA to further help guide users to take action.
![call to action in essays examples Blackmarketing real estate email marketing](https://adespresso.com/wp-content/uploads/2021/05/image18.jpg)
- Multiple CTA buttons (and hyperlinks) in a long email can increase your conversion rates.
- “Free with a subscription” stands out and keeps the main message clear for the user
- The color choice for the button works well with the brand yet still stands out
10. Audiense
The audience analysis tool, Audiense, prefers the long CTA route in their email marketing. Phrases like “show me…” or “take me to…” create a clear value proposition and helps the user feel in control.
![call to action in essays examples Audiense show me the findings](https://adespresso.com/wp-content/uploads/2021/05/image4.jpg)
- Using multiple words and first-person phrasing in your call to action could increase your relatability and CTR
- Users get a better sense of the type of page that awaits them after clicking
- When using a long-form CTA, you get to test a wider variety of versions
Landing page CTAs
Landing pages are great subjects to run a CTA test or two on. Below are some great call to action examples for your next campaign.
11. Tim Ferriss
Tim Ferriss’s email sign-up landing page is as minimalistic as it gets. No top menu, no links, or other distracting web components.
![call to action in essays examples Tim Ferriss minimalistic email sign-up page](https://adespresso.com/wp-content/uploads/2021/05/image23.jpg)
- The distraction-free page keeps the focus on the main CTA: to sign up for the newsletter
- The black headline and black CTA button provide a striking contrast to the white background
- “Get access” is a great call to action to use if you want to establish the feeling of receiving exclusive content in the user
Joy is a Canadian company that offers a razor subscription service for women. Their landing page is concise and fits all information to the visible area. The CTA button stands out as it’s the darkest element on the page.
![call to action in essays examples Joy razor subscription CTA button](https://adespresso.com/wp-content/uploads/2021/05/image19.jpg)
- The contrasting color of the button helps users easily navigate to the next step
- The CTA copy itself follows ecommerce best practices: “add to cart” is an easy-to-recognize button in the industry
- The small-cap lettering (which fits the brand) lends a unique look to an otherwise highly used CTA
13. Leadfeeder
Leadfeeder’s own lead-generation landing page is simple with a clear value proposition. On the left, you get a summary of the ebook. On the right, you will need to provide some basic info and then click “Get the Guide” to submit your request.
![call to action in essays examples Leadfeeder's guide to account page retargeting on LinkedIn](https://adespresso.com/wp-content/uploads/2021/05/image9.jpg)
- The CTA button is the only green item on the page
- “Get the Guide” engages the users with a clear offer
Website CTAs
Your landing pages may be the focus of your ad strategy. Still, it’s necessary to create a homepage with just as much converting power. Meet a few thought-out CTA examples below for your website!
14. Touchland
Touchland is here to sanitize your hands without making a mess. The “checklist” on the left (keys, wallet, phone, touchland) is cheeky. It’s a clever storytelling technique to place visitors into a familiar scenario while introducing the product.
![call to action in essays examples Touchland checklist](https://adespresso.com/wp-content/uploads/2021/05/image6.jpg)
- “Get yours” implies that a lot of people already have one – you will only fit in if you get yours
- The transparent call to action button gives the website an airy feel to it, which is on track for a business that sells a mist
With COVID-19 restrictions coming and going, travel sites like Airbnb have to develop ways to stay top of mind. They achieve this by featuring a wishlist of outdoor spaces and a dreamy illustration on their website.
![call to action in essays examples Airbnb outdoor illustration camping on the lake](https://adespresso.com/wp-content/uploads/2021/05/image14.jpg)
- “Get inspired” is a soft CTA that invites the user to explore ideas for future travel (and remarketing)
- The call to action button itself stands out against the pastel-colored background
16. Smartlook
Smartlook is a user behavior analysis tool. They closely follow website best practices by placing a “hero” section above the fold (tagline+description+CTA). The main goal of the site is to prompt visitors to sign up for a free trial.
![call to action in essays examples Smartlook analyze user behavior](https://adespresso.com/wp-content/uploads/2021/05/image11.jpg)
- The colorful call to action button provides a stark contrast against the grey and blue background – an immediate eye-catcher
- Using red and yellow colors on the button evokes a mixture of excitement and optimism in hesitant visitors
- The copy on the button says “Create free account” and the supporting text underneath is “No credit card required.” Both copies aim to overcome the subconscious objections of prospective users (Will it cost me anything? Will they charge my credit card?)
17. Ecom World
Ecom World is the website for “The World’s Largest Ecommerce Event.” They placed all of the most important info above the fold: what+when+where+the CTA.
![call to action in essays examples Ecom World largest ecommerce event worldwide sign-up details](https://adespresso.com/wp-content/uploads/2021/05/image12.jpg)
- The call to action button coordinates well with the rest of the design elements. Throughout the site, the most crucial info tends to be highlighted in black.
- Multiple CTAs could increase conversions . Here, the “Buy Tickets” CTA appears three times above the fold alone (main navigation, in the hero, and in the sticky nanobar)
CTA buttons: Why they matter & how to use them
You can — and should — use CTAs on all types of marketing materials and on every platform you’re marketing on. This includes PPC ads of course, but it also includes landing pages, websites, blogs, newsletters, emails, and more. Sometimes, this means that you just need to stick to a plain-text CTA that’s possibly hyperlinked.
In plenty of cases, though, there’s a good chance that you would benefit significantly from clickable CTA buttons.
That’s why even Facebook has short, clickable CTA buttons that you can add to every ad campaign, and why you’ll see so many landing pages with bright “Sign Up Now!” text in a big yellow button. Clickable CTA buttons specifically have been proven many times over to increase conversion rates significantly. One study found that adding a CTA button to their article templates increased conversions by 83%, and it boosted ecommerce conversions by 22%. Copyblogger found something similar; when their CTAs looked like buttons instead of plain text, they saw a conversion rate increase of 45% .
Let’s take a look at a few best practices for CTA buttons and how to use them in ads and on your site (including site pages, landing pages, and even your blog.
Facebook Ads
You know we had to start with Facebook Ads!
For a few years now, Facebook has had clickable CTA buttons built into the native interface. Button options include “Shop Now,” “Learn More,” “Download,” “Send Message,” and more. The idea is that you can use these CTA buttons to reinforce your ads, increasing the likelihood of conversion.
![call to action in essays examples](https://adespresso.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-16-at-5.39.29-PM-706x1024.png)
You should absolutely always include a CTA button on your ad campaigns in addition to using a CTA in the headline and/or description copy, too. Users intuitively are more likely to click when they see that button prompting them to take action without even realizing it.
Remember to tailor your CTA based on the ad that you’re running and the stage of the funnel that you’re targeting. Opting for “learn more” for users earlier in the funnel can feel lower-risk and less pressure than starting with a “Shop Now,” but this depends on the ad and the audience.
And if you’re wondering if these CTAs matter, know that they most definitely do. AdEspresso recently ran a $1000 experiment testing different types of CTA buttons on Facebook Ads to see what was most successful – and the result was astounding.
Overall, the top performer (Download) gained 49 conversions for $5.10 each, while the worst performing CTA (no button at all) achieved only 20 conversions at $12.50.
This means that you can end up paying more than twice as much for a conversion depending on the CTA you choose – something we would have never figured out without split testing.
![call to action in essays examples](https://adespresso.com/wp-content/uploads/2020/05/split_testing_cta.png)
We recommend testing out your CTA buttons using our internal split test engine to see which your audience responds to. This will allow you to test every possible combination of CTAs, and allow you to easily determine which is giving you the most conversions for the cheapest price.
AdEspresso can even automatically pause your underperforming combinations using our Automatic Optimization feature , taking the guesswork out of campaign management altogether.
Your Website & Landing Pages
It’s always a good idea to use clickable CTA buttons to help users navigate through your site and to take certain actions. This is important both for your general website and your landing pages, too.
You can use these buttons to prioritize certain actions or to take users through typical paths that users follow when they’re most likely to convert. (On my site, for example, Google Analytics has shown that people who visit my portfolio page first are 6x more likely to get in touch with me than those who just view my contact page first.)
![call to action in essays examples](https://adespresso.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-16-at-9.23.36-PM-1024x280.png)
On landing pages and the home page of your website, you’ll want to make sure that the CTA button meets the following criteria:
- It uses contrasting colors to jump out at the user.
- It’s clearly a clickable button designed to improve navigation.
- It utilizes brief copy on the button itself but is often surrounded by copy that adds context and makes it more persuasive (like the example above).
- It should appear above the fold on the page, meaning that users can see at least one CTA button before they’d need to scroll down to see more information on the page. Make sure you take this into account on both desktop and mobile sites.
When you’re creating landing pages and site pages, remember to test them. Most people don’t realize that you can test site pages just like you would PPC campaigns when you’re using tools like Unbounce . Test different types of CTA copy, different placements, or even different colored buttons. Look for what works best, and optimize your pages accordingly. You can learn more about how to do this by checking out our $1000 case study here .
Save Save Save Save
You may also like reading:
- Social Commerce 101: How to Make Money Selling on Social
- 63 Instagram Caption Examples for 2023 (And How to Write Your Own)
- 15 Fresh Facebook Ad Examples to Inspire Your Next Campaign [2022]
- How to Create a Facebook Business Page (The Easy Way)
February 21, 2018 at 9:03 pm
March 14, 2018 at 1:14 am
What a list! Huge! Thanks for sharing such an incredible list. Either way, keep doing good work!
July 10, 2018 at 2:14 pm
My name is Kevin and I am a Senior Project Manager at IdeaPros, a company that turns ideas into real life businesses – similar to an incubator. Our team consists of experienced professionals, which have the capacity to turn any idea into a successful business. There is one aspect that we are lacking, which is the copywriting and compelling call to actions for landing pages/websites. We need someone that has experience in creating compelling call to actions and copywriting in order to intrigue customers/visitors to purchase a product.
Our company has over 120 clients, which is growing everyday. We are a high-caliber company with constantly growing client list.
We are looking for a marketing professional to refine the copy and call to actions on the websites that we make. From describing the product to creating simple sentences, we need someone to produce this content. There will be numerous projects a week and the work will never end, hence we will negotiate a price that is fair for the long run. Please let me know.
Warm Regards, Kevin Nguyen IdeaPros | Senior Project Manager [email protected]
July 11, 2018 at 11:18 am
Hey Kevin, I think this FREE webinar can be very helpful More Than Words: How To Write the Perfect Facebook Ads Copy It will go live on Tuesday, July 17th, at 10 am (PST). Mark it on your calendar and reserve your spot now by clicking here !
August 9, 2018 at 9:38 pm
Great!! nice to read!! thanks for sharing it Dth Button Bits Exporters
September 15, 2018 at 4:01 am
The information you’ve got shared is extremely attention-grabbing. this may extremely useful for users. Thanks for sharing such a meaty weblog
November 15, 2018 at 9:33 am
Very informative article with good reference. Very useful and informative for front end designers. Keep up the good work.
October 10, 2021 at 2:53 am
Can we have updated version of this article. Web has changed a lot since this was published first. Thanks
November 29, 2018 at 10:44 am
Thanks much, practical suggestions.
December 15, 2018 at 10:28 am
Thanks for the nice article, Ana. Just wondering whether the rules are sort of persisting or a fashion thing. If everyone is doing it the same way, won’t readers get fed up with it and resist the CTA? By the way, Happy New Year!
December 29, 2018 at 3:42 pm
Excellent article! Thanks for sharing exceptional value-added content.
January 8, 2019 at 1:33 am
thanks to sharing this very good article about call to action good examples ..good job
January 8, 2019 at 1:35 am
the wonderful information call to action thank you so much great job thank you
January 16, 2019 at 8:01 am
Thanks for sharing!
January 17, 2019 at 7:29 am
Hi Buddy, thanks for the nice and informational post… Loved it!
February 3, 2019 at 7:29 am
Thank you for sharing this valuable information which is easy to implement.
March 2, 2019 at 4:17 am
Excellent information
April 9, 2019 at 11:45 pm
great post on CTA
April 11, 2019 at 11:53 pm
These CTA examples are very useful.
April 15, 2019 at 10:45 am
Very informative & keep sharing, You are a student and don’t know how to earn? So don’t worry Now, you can Make Money As A Student easily.
April 17, 2019 at 10:09 am
Loved your article!!! Very detail explanation, thanks for sharing the information! I need to try it now 🙂
April 20, 2019 at 4:31 am
I am continually browsing online for ideas that can help me. Thank you! http://rahuldigital.org
April 21, 2019 at 10:48 pm
Nice information. Thanks
April 30, 2019 at 4:41 am
Amazing article – it is good to know, that other websites also name small details as the most crucial ones. We can see, that every step requires personalization, that is the reason why we created unique CTA phrases generator – http://www.ctagenerator.com
July 4, 2019 at 1:36 am
Hey Ana, I want to thank you for shariing your knowledge with us. I really appreciate you for such a great post. You have provided lots of information in an easy and understandable way.
September 20, 2019 at 10:33 am
Thanks for sharing such awesome call to action examples just loved it. definitely going to try these example in our next campagin.
November 9, 2019 at 4:10 am
A call to action is an invitation for a user to take some desired action. You often see call to action examples in persuasive writing. Once a brand has made its case in a blog post or video, for instance, they’ll often include a call to action at the end.
November 30, 2019 at 6:53 am
One of the best uses of FOMO in your CTA is to mention a sale or promotion that your company is holding, and which won’t last forever. You probably get emails with this sort of messaging all the time, I know I sure do. I’m talking about messaging like “Shop today! Sale ends on Monday,” perhaps during a three-day weekend. Or even “buy now while supplies last!” during the holiday season. It’s tough to ignore a prompt like that, especially during a time-sensitive, under-the-gun type of situation (e.g. the Christmas season). Similar to provoking enthusiasm as we discussed earlier, provoking fear of missing out in your CTA is sure to get you some additional clicks.
December 21, 2019 at 2:00 am
Getting the balance of ‘you’ and ‘us’ is important everywhere else in your website (and emails!). (Re #37 above)
January 24, 2020 at 3:14 am
Great post always testing different CTA on both Facebook and Adwords to see what can improve CTR and Conversions. The examples above are highly useful to get me thinking more creatively.
March 7, 2020 at 12:53 pm
Do you have a preferred call-to-action, or perhaps one that surprised you with how well it did? What about one that you were hoping would perform well but ended up bombing? I’d love to hear about it, so feel free to sound off below!
May 20, 2020 at 6:02 pm
I used CRO based CTR label variations with button colors and it helped me to improve leads.
June 7, 2020 at 11:31 am
informative article, thanks for sharing this article.
June 11, 2020 at 10:02 pm
Nice post I learned a lot here thanks.
June 19, 2020 at 2:20 am
Thanks for sharing such awesome call to action examples. you have explained it very will. i have also written on same you can visit my website: Hestabit
July 24, 2020 at 9:01 pm
This list is just what I was looking for. I was in need of a CTA for my ad I was doing so this was timely. Thanks!
January 26, 2021 at 10:38 pm
Absolutely useful article, I’m crafting my first landing page and I so need it.
February 13, 2021 at 2:42 am
You have a very good list of CTA examples here. Thank for working hard to provide these example with great explanations.
May 16, 2021 at 12:51 am
Very much useful article, I have been using this, But in different industries it’s very much useful.
Thanks again.
May 18, 2021 at 6:36 am
Having the right CTA can make all the difference to your business’s bottom line.
May 18, 2021 at 8:23 am
CTAs have always been a weak spot, but this is super helpful. Thanks!
[…] Almost all of your marketing content should have a well-crafted call to actions meant to encourage action. https://adespresso.com/blog/call-to-action-examples/ […]
[…] Call to Action […]
[…] to https://adespresso.com/blog/call-to-action-examples/ you cant just have any call to action, it must be strong enough so people will be convinced enough […]
[…] put a cap on this, without a call to action on your visual content, you risk drawing zero leads to your brand. Your CTA must not be less than three words. Even more […]
[…] 31 Call To Action Examples (And How to Write the Perfect One) https://adespresso.com/blog/call-to-action-examples/ […]
Leave a Reply Cancel reply
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
- Work with Us
- Marketing Services
- What’s new
- Facebook Ads Beginners Guide
- Google Ads Beginners guide
From the Blog
- Top Facebook Updates You Can’t Miss (December 2022 Edition)
![call to action in essays examples Facebook Marketing Partner](https://adespresso.com/wp-content/themes/adespresso_v02/images/icons/fb-marketing-partners-logo-dark-small.png)
107 Call to Action Examples You Can Steal Now
Every once in a while, I notice myself hitting a writing rut. My blog posts titles have all been done before. My tagline options all sound the same. My calls to action are forgettable. My introductions get repetitive. (Too meta?)
It’s easy to fall into this rut—it’s much harder to jolt yourself out of it and bring your copy back to life.
![call to action in essays examples silver pen on white paper](https://cdn.spark.app/media/www/image/silver_pen_on_white_paper.jpg.w720.jpg)
Your call to action is probably the most high-stakes copy you have, so you can’t afford to get stale. Nobody enjoys a boring CTA. That’s why we put together this huge list of all the best CTAs we’ve seen around—to give over 100 call to action examples that you can use and make your own whenever you need them. So read through or bookmark for later just in case, or even both.
Let’s get into it.
What is a call to action?
A call to action is the copy that prompts users to take an immediate action. It’s a simple definition, but the stakes are incredibly high—you need your calls to action, or CTAs, to effectively direct and motivate website visitors to convert.
That means the language that you use needs to be clear and you should communicate the post-click value to your target audience. Often, these CTAs are limited by space, appearing on a button or pop-up, so being clear and compelling can be a challenge.
Here’s an example of a call to action on Unstack’s site:
![call to action in essays examples cta from Unstack:](https://cdn.spark.app/media/www/image/cta_unstack.png.w720.png)
On the homepage above, “Try it free” is the CTA, which appears on a pink button. We’re not going to be getting into button colors in this guide, but we’re skeptical of any one-button-color-fits-all pronouncements. A best practice is to A/B test anything , including your copy
The best call to action examples
There are common CTAs that you’ll recognize on the list below, and that’s because sometimes standard and expected is effective. There are also lots of call to action examples that surprised us with engaging language , a sense of urgency, super-specific actions, and more. So take a look and learn from these—take these examples and make them your own.
These are the best CTAs we’ve seen around the internet, broken into the relevant categories so that you can use this as a guide whenever you need CTA inspiration. Here’s what we’ll cover:
- Website call to action examples
- Ecommerce call to action examples
- Content and blog call to action examples
- Video call to action examples
- Podcast call to action examples
- Webinar and event call to action examples
- Sales call to action examples
Now, to the CTAs.
Website call to action examples
Across your website, you should have multiple CTAs for making a purchase, signing up for an email list, exploring more of your offering, keeping in touch with your company, and, if you offer one, getting started with a free trial. Here are some good cta examples to get you started.
1. Join the Revolution
![call to action in essays examples cta button](https://cdn.spark.app/media/www/image/cta_join_us.png.w720.png)
This is a great CTA example from Boston Content —with the copy and button text, this reads more like an invitation.
3. Work With Us
4. Write a Review
6. Open an Account Today
8. Tell Us How We Did
9. Start Building
11. Get This Dashboard for Free
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_databox.png.w720.png)
This is a great example of including value in the CTA from Databox .
12. View Plans
13. Connect Your Account
14. Connect With Us
15. Find a Location Near Me
16. Follow Us
17. Get Updates
18. Explore
19. Explore Now
20. Explore Benefits
21. Join Our Village
22. See Your Options
23. Check Out the App
24. Try the App
25. Find Out More
26. Crunch the Numbers
27. Visit Now
28. Learn How
29. Create Yours Now
30. Create My Account
31. Schedule a Visit
32. See My Results
33. Give Me More
34. Enter Now
35. Stop Wasting Time
36. Check Out Now
37. Apply Now
38. Support
39. Become a Member
40. Donate Now
41. Try It Out
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_candlebuilders.png.w720.png)
Website CTAs can be conversational, like this one from Candlebuilders .
![](http://serviteca.online/777/templates/cheerup2/res/banner1.gif)
Ecommerce call to action examples
If your business offers ecommerce options, you’ll probably have some of the website CTAs above and more specific prompts to encourage potential customers to purchase. Use these options below to inspire better CTAs—ones that help boost conversion rates for you.
42. Buy Now
43. Send One Instantly
44. Claim My Discount
45. Get This Limited Time Offer
46. Add to Cart
47. Checkout Now
![call to action in essays examples cta "Order Now" from Jeni's](https://cdn.spark.app/media/www/image/cta_jenis.png.w720.png)
Simple, sufficient. And, since it’s Jeni’s , also delicious.
48. Treat Yourself
49. Shop New Arrivals
50. Choose Your Box
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_mombox.png.w720.png)
The direct address and personalization here? Well done, Mombox .
Content and blog call to action examples
Your content should be informative and provide value for your site visitors, but it should also include CTAs to generate leads for your business. Here are some calls to action that prompt reading more, returning, and interacting with content. There are also some that motivate users to subscribe to the blog or newsletter, download an ebook, and more.
51. Read More
52. Learn More
53. Use This Template
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_canva.png)
Canva prompts users to get started with its product.
54. Get My Guide
55. Get the Guide
56. Keep Reading
57. Read Our Tips
58. Download Now
59. Subscribe Now
60. Subscribe to the Blog
61. See More
62. Be the First to Know
63. Submit
64. Start Reading
65. Share This Article
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_intercom.png)
Simple, effective CTA from Intercom .
66. Check It Out
67. Get Early Access
68. Claim My Free Copy
69. Get the Cheat Sheet
![call to action in essays examples super-specific CTA from Hootsuite](https://cdn.spark.app/media/www/image/cta_hootsuite.png.w720.png)
Bonus points for getting super-specific like HootSuite .
Video call to action examples
Here’s a great reason to spend some extra time on there: A CTA that appears in a video gets 380% more clicks than sidebar CTAs . Appealing, right? Video CTAs can prompt prospects to sign up for a free trial , as well as these examples below.
70. See More
71. See How It Works
72. Join the Movement
73. Start Sharing
Podcast call to action examples
Last year, over 155 million people listened to podcasts weekly. That’s a ton of listeners. Even better, they’re committed—over 80% listen to the whole podcast episode or most of it. If your company has a podcast, make sure you’re including effective CTAs that direct users to listen.
74. Listen Now
75. Subscribe to the Podcast
76. Don’t Miss an Episode
77. Add to Playlist
78. Catch Up Now
79. New Episodes
Webinar and event call to action examples
If you’re hosting a webinar or a marketing event, then you want to make sure you’re prompting the specific action you want: registration.
80. I Want In
82. Count Me In
83. Save My Seat
84. Reserve My Spot
85. Add Me to the List
86. Join Now
87. Get the Details
Sales call to action examples
A CTA that makes the sale is probably the most important of all. But not every sales cycle supports a simple “buy now.” Instead, you might prompt a free trial, an installation, a demo. Check out these call to action examples below to jumpstart your brainstorm .
88. Get Started
89. Start Free Trial
90. Help Me
91. Schedule a Call
92. Schedule a Demo
93. Start Your Free Trial Now
94. Install Now
95. Sign Up
96. Sign Up Now
97. See a Demo
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_square.png)
Using “see” in this CTA makes it clear that you won’t be talking directly to a sales rep—much softer.
98. Order Now
99. Contact Us
100. Request a Demo
101. Upgrade and Save
102. Upgrade My Team
103. Speak to an Expert
![call to action in essays examples cta](https://cdn.spark.app/media/www/image/cta_klaviyo.png)
This CTA in action on Klaviyo’s website .
104. Compare Plans
105. Contact Sales
106. Let’s Talk
107. Get in Touch
Don’t settle on CTAs—steal these call to action examples
Your calls to action are too important to get boring. And why even go there when you have plenty of options to switch it up and see what works?
Take these call to action examples above and make them your own in your marketing campaigns. Promote your podcast. Add specifics to prompt your content downloads . Include a discount in your ad CTA to motivate a sale and capture an email. It’s not exactly stealing that way—just consider this a resource to get you inspired and get you started!
Get our eCommerce marketing guide now!
Copywriting
Ready to start building?
You're $ away from free shipping.
{product.name}
We value your privacy.
![call to action in essays examples call to action in essays examples](https://learn.g2.com/hubfs/g2-tea-subscribe-header.png)
Nice to meet you.
Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.
15 Great Call to Action Examples That Simply Work
May 18, 2021
by Nathan Ojaokomo
![iStock-1253504267 iStock-1253504267](https://learn.g2.com/hs-fs/hubfs/iStock-1253504267.jpg?width=3895&name=iStock-1253504267.jpg)
- Why create a call to action?
Best practices for creating CTAs that work
- 15 call-to-action examples to draw inspiration from
Your ability to write ads, landing pages, or emails that make readers take action – whether it’s to buy something, download an eBook, join your email list, or something else – is one of the keys to becoming a successful marketer.
While it’s one thing to write headlines or introductions that hook a reader, it’s an entirely different ball game to make these readers take action after reading your copy. To make your audience or readers take action, you need to pay more than the usual attention to creating a compelling call to action (CTA) .
We’re going to share real-life examples of CTAs you can use to improve your conversions and grow your business. You’ll also learn why you need a strong call to action and how to write CTAs that work.
A call to action is used to prompt an audience to take a specific action.
When you think about the last time you downloaded an eBook, enrolled for an email course, or signed up for a software’s free trial, you will discover that a CTA was the final nudge that made you take action.
Common examples of CTAs you can find on websites, landing pages, emails, and ads are “Buy now,” “Subscribe,” “Sign Up,” and “Learn More”. These CTAs serve as a bridge between your audience and conversion.
Why should you create a strong call to action?
Many marketers make the mistake of thinking that CTAs are not necessary, especially since a call to action only takes up a small part of their website, email, or landing page. They also imagine that slapping common CTA examples like “Buy Now” or “Subscribe” on their copy would convert well for them.
But the truth is that your conversions would tank if you don’t create strong CTAs. Why? The average daily time spent on social media in 2020 was 145 minutes compared to only 111 minutes in 2015 – meaning people now consume more content than ever before. As a marketer, this means you’re literally in direct competition for people’s attention against Zoom calls, TikTok, Netflix, Instagram, and other social platforms.
In a world where attention spans are lower because of the many content and information channels available today, you’d be doing a disservice to your readers if you don’t use strong CTAs. A good CTA should grab people’s attention , make them notice what they stand to gain, and prompt them to take action.
So how can you create a strong call to action? First, you need to set the right foundation.
Before you write a CTA
No builder sets out to build a house without having a plan or laying the foundation. Similarly, you need to set the foundation for your CTAs before you begin writing.
Here are two questions that can help you lay the groundwork:
- What is your goal?
- Who is your audience?
What is your goal?
When writing CTAs, start with an end goal in mind. What action do you want your audience to take? Do you want them to sign up for your newsletter? Book a demo? Buy your products?
Whatever the goal is, it should be specific and straightforward. Don’t bombard your audience with too many options at once. Offering several choices confuses the audience and hurts your conversion rate opportunity.
Who is your audience?
Knowing your audience goes deeper than creating a random “Marketing Mary” persona. You need to understand your audience’s fears and desires well. Once you’ve identified who your audience is and what you want them to do, it’s time to start writing your CTA.
While there are no set or rigid rules when creating CTAs, a few principles can help you write strong CTAs. These principles work whether you’re writing a call to action for your websites, ads, social media captions, or emails.
Keep your CTA above the fold
A fold is the part of your website that visitors see before they start scrolling.
It’d be a waste of website real estate to hide your call to action in a place other than the first part of your website that visitors see. You can still use images, logos, and other graphics along with your CTA above the fold.
Don’t just tell people to do something
In 1978, Harvard professor Ellen Langer carried out a study that showed the power of using the word “because” . The study was conducted in front of a busy copy machine on the Harvard College campus.
Participants were asked to try to skip the queue using three different pitches:
- “Excuse me. I have five pages. May I use the xerox machine?”
- “Excuse me. I have five pages. May I use the xerox machine because I’m in a rush?”
- “Excuse me. I have five pages. May I use the xerox machine because I have to make copies?”
The results?
The first statement without “because” got a 60% favorable response. But that response was dwarfed by the 94% and 93% favorable responses from the other two pitches that used “because”.
Instead of just telling people to do something, tell them why they should do it.
Use a call to value instead of a call to action
Like telling your audience why they should do something, a call to value helps hammer on the benefits your audience can get from taking a particular action. Don’t say “Shop now” when you could say “Shop now and get 30% off of your order.”
Create a sense of urgency
Remember how you always rushed your assignment the night before you had to submit it? Without a submission deadline, you probably wouldn’t have completed as many assignments as you did in high school. The same thing happens with your marketing messages.
Without a sense of urgency, your audience would most likely not take any form of action. To create a sense of urgency, you can use phrases like “limited offer,” “now,” “XXX seats left” in your CTAs.
Your CTA should also make your audience fear that they’ll miss out on something if they don’t act quickly.
Strike a balance between creativity and simplicity
Don’t try to be too smart or witty by using phrases or words your audience doesn’t know. Nobody is going to hand you a medal for lacing your call to action and messaging with big words. Instead, use words, phrases, and terms that your audience uses in their daily conversations.
Use power words and phrases
A compelling call to action uses powerful words and phrases. Here’s a list of powerful words and phrases you can use in your CTA:
- Deadline
- Freebie
- On-demand
- Seize
- Try for free
- Start your free trial
Adjust CTAs to different devices
The way your call to action appears on a mobile phone differs from how it appears on a desktop. Make sure you optimize your CTA buttons to match the different devices your audience uses.
Employ social proof
Social proof, no matter how small, goes a long way into making your CTAs work. In a world where everyone claims to be the best, social proof helps your audience see that you’re not the one tooting your horn.
Social proof could be in the form of big company or client logos, star ratings from review sites, testimonials from customers, or some stats like the number of email subscribers you have.
Consider your CTA length
No rule book says that your CTA needs to be a specific length. The length of your call to action often depends on your offer and understanding of your audience. So don’t sweat it. Besides, you can always test which length works best for you.
Always keep testing
One exciting thing about CTAs is that you can test almost everything about them to see what works. You can test your call to action’s copy, button, button size, placement, and even the colors using an effective CTA conversion strategy .
15 call-to-action examples to draw inspiration from
You don’t always have to start from scratch or reinvent the wheel when creating a call to action. Here are some CTA examples that can inspire you, spanning across website, email, landing page, and ad CTA examples.
1. Get a free savings assessment
Even though G2’s homepage has a couple of good CTAs, the one on the header navigation bar stands out for many reasons.
![call to action in essays examples g2 cta](https://learn.g2.com/hs-fs/hubfs/g2%20screenshot.png?width=2830&name=g2%20screenshot.png)
First, it catches the eye immediately because its color scheme contrasts with the background and the rest of the page. It also contains the word “Free,” a word everyone loves to hear.
The use of figures and a clear benefit in the “Reduce your software costs by 18% overnight” line also makes clicking the CTA a no-brainer.
2. Start a 7-day trial for $7
Customers want to know what they’ll be getting before they click anything on your site. Ahrefs could have conveniently made their CTA read “Start a 7-day trial” without mentioning the $7 part.
![call to action in essays examples ahrefs cta](https://learn.g2.com/hs-fs/hubfs/ahrefs%20cta.png?width=1849&name=ahrefs%20cta.png)
While this can cause more visitors to click on the CTA, only a small percentage of them would proceed after hitting a paywall. If your audience has to pay before using your tool, clarify it in the call to action.
3. Learn more
“Learn more” is one of the most common CTAs on websites. While it may not work for everyone, it works well for Apple...well, because they’re Apple. Since they’re already on top of their audiences’ minds, Apple doesn’t need to say much to move people to action.
![call to action in essays examples iphone cta](https://learn.g2.com/hs-fs/hubfs/iphone%20cta.png?width=1140&name=iphone%20cta.png)
You’d also notice that although the call to action isn’t a button, it’s still easily identifiable because its color differs from the rest of the text.
4. Plant now
Click A Tree’s website design looks clean and on-brand. The image choice clearly shows what the organization is all about. The use of brown (earth) and green (leaves) as their colors also points to the organization’s mission to plant more trees.
All these elements combine to make the “Plant now” CTA work. “Now” also creates a sense of urgency.
![call to action in essays examples plant a tree cta](https://learn.g2.com/hs-fs/hubfs/plant%20a%20tree%20cta.png?width=1136&name=plant%20a%20tree%20cta.png)
5. Get started – it’s free
Many company websites, especially SaaS companies, use the “Get started” CTA. However, Webflow takes it a step further by adding “ it’s free” at the end of their CTA.
![call to action in essays examples webflow cta](https://learn.g2.com/hs-fs/hubfs/webflow%20cta.png?width=1267&name=webflow%20cta.png)
This little addition helps resolve some objections around pricing that may come up in a visitor’s mind.
6. See how addictive email can be
Over the years, Tarzan Kay has built a successful business through email marketing. And with her website headline, she shows visitors what they would get when they click the CTA button.
![call to action in essays examples tarzan kay cta](https://learn.g2.com/hs-fs/hubfs/tarzan%20kay%20cta.png?width=1299&name=tarzan%20kay%20cta.png)
Yes, that giant CTA button. Although the button is hard to miss, it’s not pushy or salesy. Instead, it gives visitors the feeling that they would be gaining front seat rows to see how email marketing can work for them.
7. Get 30 days free
Want to know what’s better than getting a week-long free trial? Getting 30 days free.
![call to action in essays examples peloton cta](https://learn.g2.com/hs-fs/hubfs/peloton%20cta.png?width=1237&name=peloton%20cta.png)
Peloton uses the “Get 30 days free” CTA to attract and convert visitors who want to get fit. This CTA is excellent because 30 days is more than enough time for a person to tell whether Peleton’s program is working for them or not.
8. Start winning more
It’s not only in your homepage headline that you can highlight your products or services’ most significant benefits. You can and should use these benefits in your call-to-action copy too. Winning is something anyone who plays games wants to achieve. And Metafy here brilliantly highlights this with their “Start winning more” CTA.
![call to action in essays examples metafy cta](https://learn.g2.com/hs-fs/hubfs/metafy%20cta.png?width=802&name=metafy%20cta.png)
9. Schedule your free strategy session
Like we mentioned earlier, knowing your audience is vital to writing strong CTAs. Here, Pedro clearly defines that he serves SaaS companies that have trouble converting visitors into customers.
SaaS business owners know that a small percentage change (say 5% uptick) in their conversions can blow their revenue out of the water. Pedro knows this too, and that’s why his CTA offering a free strategy session (emphasis on free) looks like a steal.
![call to action in essays examples pedro cortes cta](https://learn.g2.com/hs-fs/hubfs/pedro%20cortes%20cta.png?width=1055&name=pedro%20cortes%20cta.png)
10. Subscribe to our newsletter
Let’s start with the classic “Subscribe to our newsletter”.
Although many companies have email sign-up boxes that use this CTA, these companies often offer zero motivation to make their audience actually subscribe. Really Good Emails gives their visitors compelling reasons why they should subscribe to their email list.
![call to action in essays examples really good emails cta](https://learn.g2.com/hs-fs/hubfs/really%20good%20emails%20cta.png?width=499&name=really%20good%20emails%20cta.png)
11. Start saving
Black Friday deals come and go every year, and almost everyone with an email gets bombarded by deals from different companies.
To help their customers make the most of these deals, Bluehost uses a simple “Start saving” CTA. This call to action works because it offers a clear benefit. Thanks to the button’s deep blue color on a lighter background, it’s also hard to miss.
12. Go pro yearly and save 45%
Many customers would rather pay $10 monthly instead of $100 per year, even though the yearly subscription cost less in the long run.
In this email CTA example, Bannersnack not only highlights that customers would be saving 45% if they move to a yearly subscription. But they also mention other benefits like “No more missed payment” and “no more worries”.
13. Start streaming
HBOmax is a video streaming platform . And it’s only right that they use a “Start streaming” CTA in their emails.
While the CTA is not super creative, they did make it stand out by using different colors for the CTA button and the background.
14. Get more time
ClickUp is a time and project management tool for big and small businesses.
![call to action in essays examples click up cta](https://learn.g2.com/hs-fs/hubfs/click%20up%20cta.png?width=1180&name=click%20up%20cta.png)
Their email pop-up box decided to ditch the traditional “join our newsletter” and use “Get more time” instead.
Why does this work? Anyone interested in gaining back more time would be interested in the “Get more time” CTA. Besides bringing their value upfront, ClickUp also uses social proof (by displaying company logos) and a cheeky “No, I want to waste one day per week” line beside their call to action.
15. Start creating
In this email, Vimeo announces its new features that allow users to create and showcase videos online.
Instead of focusing on themselves, Vimeo used a CTA that focuses on the reason why people use Vimeo in the first place: to create.
It’s time to get to work, now that you’ve seen CTA examples that can inspire you to create a call to action that converts more of your audience into leads and customers.
Before you write, keep in mind to know your audience well and the specific action you want them to take. Your CTAs should be above the fold, start with powerful words, create a sense of urgency, have some form of social proof, and tell people why they need to take action.
![call to action in essays examples _learn-mql@2x](https://learn.g2.com/hubfs/Learn%20Hub%20Featured%20Images/_learn-mql@2x.png)
Use marketing software to help elevate your call to action game, acquire more leads, and close more sales.
![call to action in essays examples Nathan Ojaokomo photo](https://learn.g2.com/hs-fs/hubfs/nathan%20o.jpg?width=400&height=150&name=nathan%20o.jpg)
Nathan is a B2B SaaS content writer . When he’s not helping software brands build more authority, generate better traffic, or convert more leads, you’ll find him binging on Marvel’s latest movies.
![call to action in essays examples](https://learn.g2.com/hs-fs/hubfs/Facebook%20Retargeting.jpg?width=400&name=Facebook%20Retargeting.jpg)
Contributor Network
Facebook retargeting isn't exactly new to the paid social advertising world.
![call to action in essays examples Sean Thomas Martin photo](https://learn.g2.com/hs-fs/hubfs/staff-square-sean-martin-500x500.png?width=400&height=150&name=staff-square-sean-martin-500x500.png)
Imagine a world where everyone who landed on your website bought your product.
![call to action in essays examples Hannah Harrington photo](https://learn.g2.com/hs-fs/hubfs/0-1-1.jpg?width=400&height=150&name=0-1-1.jpg)
Even if you create the best products in the world, your e-commerce store will fail if you...
![call to action in essays examples Mitt Ray photo](https://learn.g2.com/hs-fs/hubfs/mitt%20ray%20headshot.jpeg?width=400&height=150&name=mitt%20ray%20headshot.jpeg)
Never miss a post.
Subscribe to keep your fingers on the tech pulse.
By submitting this form, you are agreeing to receive marketing communications from G2.
![call to action in essays examples call to action in essays examples](https://learn.g2.com/hubfs/g2-tea-exit-header.png)
Want more articles like this?
Subscribe to G2 Tea and get the latest marketing news and trends delivered straight to your inbox.
![call to action in essays examples call to action in essays examples](https://static1.squarespace.com/static/ta/5134cbefe4b0c6fb04df8065/12189/assets/blank.jpg)
Call to Action Examples and Best Practices
By David Alex
Download our free workbook and get started on your action plan to launch your business
The email you entered is invalid.
Thank you for subscribing.
By entering your email, you indicate that you have read and understood our Privacy Policy and agree to receive marketing from Squarespace.
You’ve got a great website, brand, and offering, but are you getting the results you want? Is your audience signing up for your newsletter, booking appointments, or buying your products?
A simple tweak to your call to action (CTA) could make a world of difference. For someone navigating an email, website, or social media post, CTAs are points of interest—usually buttons or standout text—to continue their journey.
Here’s what makes an effective call to action, how to write yours, and a complete list of 37 examples to spark your imagination.
What is a call to action?
As the name suggests, a call to action is a way to signal to a user to take some sort of action on a page, such as:
Sign up for a newsletter
Buy a product
Read a blog post
Get a quote
Start a free trial
Book a session
Take a survey
Sign up for something
Book a consultation
Get in touch
Start using a product
In other words, what do you hope they’ll do next from that page, email, or post?
A call to action actively encourages users to engage with your brand or content. It guides them to take the next step, whether that’s learning more about you or becoming a customer.
Without a clear call to action, users might feel confused or unsure how to proceed. That causes people to navigate away, and can be a missed opportunity for building a connection or converting a potential supporter.
How to write a call to action
These simple steps will help you write a great call to action, every time.
Define your goal. For example, “I want to sell more planners.”
Write down what you want your users to do when they land on your page. “I want users to buy the planners we sell.”
Create a simple statement telling your user what to do. “Explore our planners and pick the one you think might work for you. Shop Now.”
Check that this statement aligns with your goal in Step 1 and the desired action in Step 2.
Revise your statement to make it short, clear, direct, and appealing. “Explore our planners. Shop Now.”
A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.
Here are a few examples of how this applies to different website goals.
Online store: If they’re exploring your products, nudge them to purchase.
Portfolio: If they’re impressed with your portfolio, invite them to fill out an interest form.
Restaurant: If they’re exploring your menu, entice them to make a reservation.
Therapist/Coach: If they’re considering your online session, invite them to book now.
Nonprofit: If they’re moved by your mission, invite them to donate or volunteer.
Local business : If they’re browsing your services, suggest scheduling a consultation.
No matter your business, a strong call to action benefits both you and your customer. The CTA solves their problem, and you gain their business.
Need help writing your calls to action? Try using Squarespace AI to draft a few ideas.
Understand primary and secondary calls to action
Your website should have a clear primary goal. But what if a visitor isn't ready to commit yet? That's where secondary calls to action come in. These are smaller steps that lead toward your primary goal.
For instance, if your primary call to action is "Book a Consultation," secondary CTAs could be:
Watch Video (leads to overview or demo video)
Learn More (leads to description of services)
Contact Us (leads to contact form)
37 call to action examples
Writing an effective call to action isn’t complicated, but it does take some thought. The best approach is to be direct, clear, and concise about what you want users to do.
And yes, a well-structured call to action can go beyond just a button. You can combine a headline, body text, and a button as your call to action. A strong headline grabs the attention of the user, while the description emphasizes the benefits they’ll gain by taking action. Finally, the button is a clear, immediate action to proceed, guiding them toward their desired goal.
37 CTA ideas
Book your free consultation
Get instant access
Book online
Let’s get to work
Work with me
Chat with us
View our gallery
Book reservation
Watch video
Reserve your spot
Browse listings
Join waitlist
Share your story
Install app
See if you qualify
Start today
Download now
Schedule an appointment
Get weekly inspiration
Join our newsletter
Order today
Sign up & save
Donate today
Register now
Discover more
Become a member
Best practices for CTAs
There are a few things to keep in mind to get the best results from your calls to action.
Build trust. Always deliver on the promises you make in your CTAs. Bait-and-switch tactics erode trust and put people off of clicking in the future.
Support your goal with every page and section. Subtly guide users toward your primary CTA, even in unexpected places like your "About" section. Think of it like creating a breadcrumb trail with each section.
Use action verbs. Replace passive language with strong verbs like "Shop," "Vote," "Explore," "Contact," or "Schedule."
Include power words. Use words that evoke emotion: "Exclusive," "Instant," "Free," "New," "Save," and "Enjoy."
Simplicity wins. Avoid CTAs that are overly wordy and complex. Short, direct CTAs are the most effective. Don't make users work to figure out what you want them to do.
Create urgency. Limited-time offers or phrases like "Act Now" can encourage immediate action.
Focus on value. Every CTA should provide something valuable—a solution, information, or an exclusive offer.
Make it irresistible . Does your CTA evoke your visitor’s curiosity? Are they dying to see your latest line or learn the newest trends? Whatever the case, make your call to action irresistible.
Remember to add CTAs anywhere you interact with your audience. Include your call to action on your website , social accounts , and email marketing .
CTA design tips
A strong call to action isn't just about the words, how you use it matters. Follow these key principles to maximize your CTAs' impact.
Be consistent across your site. Use the same primary CTA (and similar button design) throughout your website. Alternative phrasing for the same action is okay, but keep the next step consistent.
Clarity is key. Keep your language concise and easy to grasp. Confusing CTAs lead to inaction.
Design for impact. Use visually distinct buttons, banners, and occasional pop-ups to draw attention to your CTAs without overwhelming users.
Placement matters. Position your primary CTA near the top of the page and make it easy to find throughout your site.
Think mobile-first. More people browse websites on mobile devices than desktops. Make sure your CTAs are large enough to easily tap and that your site functions flawlessly on smaller screens.
By following these guidelines, you'll craft CTAs that effectively guide users towards the actions that help both you and your customers succeed.
Test and optimize with Squarespace Analytics
Analytics can be a goldmine of information for optimizing your CTAs. Just like email analytics can help you learn whether your subject lines are convincing subscribers to open, CTA metrics give you opportunities to improve. Here are some specific ways to use Squarespace Analytics data to make your CTAs more effective.
Track CTA clickthrough rates. See how many users actually click on your CTAs. This is a key metric for gauging their effectiveness. Low clickthrough rates might indicate the need to refine your CTA wording, placement, or design.
Analyze traffic sources. See where your users are coming from— organic search , social media, or paid advertising. This helps you tailor your CTAs to the specific audience you're attracting. For example, if your data shows that most of your users find you through organic searches, go through your site pages to add more CTAs that use your preferred target keywords.
Measure engagement. Track how long users stay on the page after clicking a CTA. This can indicate if your post-click content is engaging and supports the action you want users to take.
Getting users to take action is the key to turning your website into a success.
No two businesses are alike, so don't be afraid to get creative. Experiment with different CTA wording, placements, and designs. Then, track the results to discover which CTAs resonate best with your audience.
With a little effort and analysis, you'll master the art of calls to action and transform your website into a powerful tool for growth.
Ready to try CTAs for your audience?
Posted on 09 May 2024
Related Articles
Create an Effective User Experience and Calls to Action
By Nick Mitchell
10 Feb 2022
Welcome Email Examples and Best Practices
By Amanda Shih-Goel
17 Jan 2024
Subscribe to receive the latest MAKING IT blog posts and updates, promotions and partnerships from Squarespace.
By providing your email, you indicate you have read and understood our Privacy Policy .
TrustPulse Marketing Blog
Actionable advice to boost your website conversions.
![call to action cover image-min - TrustPulse call to action cover imag](https://trustpulse.com/wp-content/uploads/2020/03/call-to-action-cover-image-min.png)
20 Call to Action Examples + How To Write a CTA That Converts
Are you looking for the best call to action examples that will inspire your customers to take action?
Ecommerce businesses often struggle to get their site visitors to take action without being too pushy. The good news is, it’s easier than it may seem.
In many cases, all it takes is a minor tweak to your call to action (CTA) to see conversions increase.
In today’s post, we will show you 20 perfect call to action examples. Our examples include both call to action buttons and worded call to action phrases.
What Is a Call to Action?
The importance of a good call to action, how to write a call to action that converts, 10 perfect button call to action examples, 10 well-worded call to action examples.
Let’s start with the call to action meaning, its importance, and how you can write one.
Call to action definition : A Call to Action (CTA) is a prompt or instruction to encourage the target audience to take a specific action and typically involves getting your audience to click on a link.
The purpose of a CTA is to persuade the audience to take the desired action, which could be anything from purchasing a product or signing up for a service to downloading an eBook or filling out a survey. CTAs are typically designed to be attention-grabbing and prominently displayed to maximize effectiveness.
CTAs can be delivered through various mediums, including websites, social media posts, email marketing campaigns, and advertisements.
Common call to action example includes “Buy Now,” “Learn More,” “Subscribe Today,” “Download Your Free Trial,” “Register for Our Webinar,” “Join Our Mailing List,” and “Contact Us Today.”
These are all common types of CTAs that you’ve likely run into before and generally come in two types, both related to links.
You can have CTA as a button or a link with anchor text; the latter is more common in social media posts, blog posts, or other text-based content.
So what is a CTA? Again, it’s simply any direct command that encourages your audience to take action.
And the surprising truth about CTAs? They’re crucial for increasing your conversions and sales.
You may not believe it, but your call to action is essential for your bottom line. A well-worded call to action may be the difference between your business thriving and tanking.
And no, that’s not an exaggeration. Protocol 80 sourced the following statistics to show the value of CTAs:
![Stats on Calls to Actions - TrustPulse Stats on Calls to Actions](https://trustpulse.com/wp-content/uploads/2020/03/Stats-on-Call-to-Actions.png)
This small aspect of your marketing strategy can lead to some significant changes. That’s why you must be extra particular about presenting your call to action to your customer.
Otherwise, you risk leaving unnecessary conversions and profits on the table. So let’s check out some best practices and call to action examples for creating highly clickable CTAs.
Creating the perfect call to action can be tricky. The goal is to ask your audience to do something without coming off too pushy, which can be a tricky line to walk.
Plus, your language to craft your call to action changes depending on your audience. That means there’s no “one-size-fits-all” solution to creating a solid call to action. However, some general guidelines are always true.
OptinMonster has written an extensive article on creating the perfect call to action . If you haven’t read that yet, you definitely should.
Here are a few of the most important tips in that article, along with a few new ideas to make your CTA extra clickable.
These include:
![how to write a killer call to action - TrustPulse how to write a killer call to action](https://trustpulse.com/wp-content/uploads/2020/03/how-to-write-a-killer-cta.png)
Let’s take a look at each point in more detail.
Tailor Your Call to Action to the Platform
Your call to action button changes depending on where you deliver it to your audience. On your website, you’re bound to have a call to action button encouraging people to use your product or service.
The button’s CTA is probably short, and something like “ Get Started Today! ”
However, you may write posts on social media with a longer, more in-depth call to action that asks users to click a subsequent link.
These may read something like, “Take advantage of our 15% off discount by clicking the link and start shopping today! ”
The length and copy of your call to action must be appropriate for your platform. For example, CTA buttons are typically shorter (3-7 words), and text-based CTAs can be longer. But a good rule is to make them as concise as possible.
That said, we’ll see some call to action phrases later that you can use as templates for your blog or social media posts.
Begin Your CTA With a Strong Command Verb
Believe it or not, people like to be told what to do. However, it would be best to strive for conciseness and clarity when telling customers what to do. After all, humans have so much going on in their everyday lives that it’s better to have a straightforward, specific task to follow.
So your call to action isn’t the time to dance around what you want. Instead, be straightforward and begin your CTA with a command verb.
For example, which of these calls to action is more likely to get clicks:
- Signup now for your free eBook
- Why not join today?
While neither should be the golden standard for a CTA, the first is the clear winner. It shows you a benefit for taking action (which we’ll discuss later) and does all the thinking for you by starting with a command verb.
However, the second one poses a question and gets you thinking about why you can’t join today.
Remember, a good call to action takes as much thinking out of the equation as possible.
Use Power Words
Related to using a command verb to start, you should be using power words to enhance the copy of your CTA. Power words trigger a psychological or emotional response from the reader.
While readers understand a regular CTA, readers feel a great one. Power words get your audience feeling something that encourages them to take action.
So rather than “ Take advantage of our offer to increase your sales today ,” you may write, “ Take advantage of our once-in-a-lifetime offer to skyrocket your sales now! ”
Small additions of power words like “once-in-a-lifetime,” “skyrocket,” and “now” make the second option a much more clickable call to action. And if you need some help with power words, you’re in luck.
Need more wildly successful power words to revolutionize how you write your CTAs? Check out OptinMonster’s comprehensive list .
(☝️See what we did with the power words there?)
Foster Curiosity and Anticipation
![Curiosity and Anticipation-min - TrustPulse Curiosity and Anticipation](https://trustpulse.com/wp-content/uploads/2020/03/Curiosity-and-Anticipation-min.png)
One strategy for creating a killer call to action is to foster curiosity and anticipation.
Building curiosity would be like, “ Learn how this former pizza delivery guy started a 7-figure online business at home .”
To effectively build curiosity, you reveal the result of whatever story you’re telling in your content without showing how you’ll get there. The goal is to connect your audience with something they want (the result) and get them curious about how to achieve it.
Anticipation is another strategy that works better for selling products. Again, you’re selling someone the result that your product brings and getting them excited for their new life change.
For example, an online fitness coach may make a call to action such as “ Transform into your sexiest self today! ”
This paints an image of the customer’s desired result and excites them about that dream becoming a reality. This anticipation drives them to take action.
Show Benefits and Use Social Proof
Another excellent method for spicing up your call to action is showing a tangible benefit or relying on social proof . Showing your audience a real benefit for your call to action usually (but not always) involves offering a discount or promotion.
These calls to action usually start with the command verb “save” or “redeem” and read something like “ Save 25% by joining today!” or “ Redeem your 2-for-1 coupon right now! ”
Writing your CTA with a benefit adds an extra incentive (a value proposition ) to the equation that boosts your conversion rate. But you also have another trick up your sleeve: Social proof.
The most common type of social proof for CTAs is leveraging fear of missing out (FOMO). Fear of missing out is a phenomenon that occurs in most consumers and is super powerful.
Many infomercials saw huge sales increases when their call to action changed from “ Call now, operators are standing by “to “ If lines are busy, please call again! ”
When listeners heard the first CTA, they thought, “If operators are standing by, it must not be a popular product.” But when they heard the second CTA, the opposite occurred. They thought, “If lines are busy, this product must be top-rated . I should call.”
FOMO is an incredibly powerful tool that you can start using to craft stronger CTAs that lead to much higher click-through rates (CTRs).
If you want to start using social proof, we recommend trying TrustPulse .
![TrustPulse Home Screen - TrustPulse TrustPulse Home Screen](https://trustpulse.com/wp-content/uploads/2022/12/Screenshot-2022-11-28-at-33330-PM.png)
TrustPulse specializes in positive action notification popups. You’ve likely seen these before, probably even while reading this article:
![Social-Proof-Popup-by-TrustPuls-min - TrustPulse Social-Proof-Popup-by-TrustPuls](https://trustpulse.com/wp-content/uploads/2020/02/Social-Proof-Popup-by-TrustPuls-min.png)
These small popups leverage social proof to increase conversions by up to 15% . Adding this type of social proof is an absolute no-brainer for such a small change to your site to have such a massive impact on your sales.
It helps you drive business and improves the user experience by adding credibility to your product.
And while we’d love for you to go with TrustPulse, we know other options exist.
That’s why we remind users never to use software that encourages or allows fake social proof .
If users learn that your positive action notifications are fabricated or fraudulent, you’ll have an uphill battle earning back their trust.
This a small disclaimer, but very important to keep in mind as you build your site or brand’s authenticity . This is crucial as you strive to maintain your company’s online reputation .
Boost your sales by up to 15% by joining TrustPulse today !
Get Creative to Catch Your Audience’s Attention
One of the hardest things to do in the digital world is to separate yourself from the noise. The only way to truly stand out is to get creative. The Harmon Brothers are incredible at this.
They’ve made such viral ads as the Squatty Potty, Poo Pourri, and Goldilocks & the Purple Mattress:
![how-purple-mattress-designed-a-viral-video-that-has-over-500-million-views_featured_900-min - TrustPulse how-purple-mattress-designed-a-viral-video](https://trustpulse.com/wp-content/uploads/2020/03/how-purple-mattress-designed-a-viral-video-that-has-over-500-million-views_featured_900-min.png)
These ads did exceptionally well and got many viewers to take action.
Why? Because they stand out in a world of boring advertising. And you can do the same.
You don’t need to create mythical creatures or spend millions on video production. You need to get creative in connecting with your audience. Use language that stands out from the standard messaging and grabs the eye.
Plus, you can use various visual creation tools to make stunning images and videos without breaking the bank.
For example, the company Manpacks used a call to action that hit home with its audience:
![call-to-action-examples-build-a-manpack-min - TrustPulse call-to-action-examples-build-a-manpack](https://trustpulse.com/wp-content/uploads/2020/03/call-to-action-examples-build-a-manpack-min.png)
Build a manpack.
It’s strong, simple, and built curiosity in men who wondered, “What is a manpack, and why do I suddenly feel like I need one?”
If you’re confident in your marketing skills , try to break free from the mold and experiment with a creative copy .
Okay, now that we have some tips on writing a clickable call to action, let’s see how some of the best companies in the world do it. We’ll be splitting our call to action examples into two sections:
- Call to action buttons
- Text-based calls to actions
Let’s get started.
On most websites, you’ll see calls to action in the form of a button. Again, the text is usually concise (3-7 words) and clearly expresses what the company wants the user to do.
Let’s see some call to action examples from the biggest businesses in the world and how they craft their own CTAs.
![Netflix-Call-to-Action-min - TrustPulse Netflix-Call-to-Action](https://trustpulse.com/wp-content/uploads/2020/03/Netflix-Call-to-Action-min.png)
Netflix has a straightforward, clear call to action. Their easy-to-spot “Try it now” button stands apart from the rest of the page with its bold color scheme.
Plus, the copy implies that you can try the software before committing.
You don’t need to get too creative when your brand is as famous as Netflix. This simple call to action example is all it takes for hundreds of new subscribers each month.
2. HelloFresh
![HelloFresh-CTA-example-min - TrustPulse HelloFresh-CTA-example](https://trustpulse.com/wp-content/uploads/2020/03/HelloFresh-CTA-example-min.png)
This is just one of HelloFresh’s call to action examples. The fun little “Get Cooking” button is authentic to their brand. Plus, it makes people imagine themselves already in the kitchen preparing tasty meals for the family.
![Prezi-call-to-action-example - TrustPulse Prezi-call-to-action-example](https://trustpulse.com/wp-content/uploads/2020/03/Prezi-call-to-action-example.png)
A lot is going in this call to action example: imagery, the testimonial by HuffPost, and the call to action. They don’t give too many details on the software, so the phrase “See how it works” is terrific at building curiosity and anticipation.
![Nike-CTA-example-min - TrustPulse Nike-CTA-example](https://trustpulse.com/wp-content/uploads/2020/03/Nike-CTA-example-min.png)
Nike has never been one to use two words when one will do. Their world-famous slogan, “Just do it,” is as straightforward as it gets. We shouldn’t expect anything else from their call to action.
The one word “Shop” is all they need to tell customers what to do. And if Nike is doing it, there must be something to the short-and-sweet approach.
5. Basecamp
![Bascamp-call-to-action-min - TrustPulse Bascamp-call-to-action](https://trustpulse.com/wp-content/uploads/2020/03/Bascamp-call-to-action-min.png)
The creators over at Basecamp are known for keeping things casual and never overthinking a decision. Their call to action fits their laidback style and welcomes people to test the software.
6. Sendinblue
![Sendinblue-CTA-min - TrustPulse Sendinblue-CTA](https://trustpulse.com/wp-content/uploads/2020/03/Sendinblue-CTA-min.png)
Sendinblue’s CTA is a refreshing change from the usual “Try Now.” The phrase “Take a free test drive” reminds users to try the software risk-free. This phrase also adds playful color to the animated image of the car on the righthand side.
7. Bluehost
![Bluehost-CTA-example - TrustPulse Bluehost-CTA-example](https://trustpulse.com/wp-content/uploads/2020/03/Bluehost-CTA-example-min.png)
Bluehost’s call to action example is a friendly reminder that people don’t want the ½ inch drill; they want the ½ inch hole. When most people think of site builders, they think of platforms like WordPress.
The last thing they want to think about? Finding the right host.
Bluehost plays on this emotion by avoiding phrases about site hosting and dives straight into site creation. After all, that’s what their visitors hope to accomplish from Bluehost.
8. LiveChat Inc
![LiveChatInc-call-to-action-example-min - TrustPulse LiveChatInc-call-to-action-example](https://trustpulse.com/wp-content/uploads/2020/03/LiveChatInc-call-to-action-example-min.png)
LiveChat Inc ‘s CTA is short, to the point, and adds the value proposition. It stands out because of its bold red coloring (like we saw with Netflix) and reminds users to give the software a test spin free.
![AWeber-CTA-example-min - TrustPulse AWeber-CTA-example](https://trustpulse.com/wp-content/uploads/2020/03/AWeber-CTA-example-min.png)
AWeber flirts with the CTA word-length limit, but they manage to pull it off. Their bold orange button color directly draws the reader’s eye to the message. They add the ” free ” value proposition to entice users to click through.
10. Spotify
![Spotify-call-to-action-example - TrustPulse Spotify-call-to-action-example](https://trustpulse.com/wp-content/uploads/2020/03/Spotify-call-to-action-example.png)
Here’s one last call to action example by one of the world’s most famous brands, Spotify. They use a green button on an orange background showing a well-placed contrast to draw your attention.
Like many other call to action examples, Spotify highlights that you can sign up and use their service at no cost or risk.
Let’s shift gears and look at longer, text-based forms call to action examples.
The following call to action examples come from blogs or social media. They are longer phrases that encourage users to click a link and redirect their attention to another page.
11. OptinMonster
![OptinMonster-CTA-at-the-end-of-a-blog-min - TrustPulse OptinMonster-CTA-at-the-end-of-a-blog](https://trustpulse.com/wp-content/uploads/2020/03/OptinMonster-CTA-at-the-end-of-a-blog-min.png)
We couldn’t write this blog post on calls to action without referring to our parent company, OptinMonster . If you follow their blog (which you really should if you want to master lead generation tactics), you’ll notice they end their posts with a consistent call to action.
And this is standard practice for most blogs.
This small phrase asks people to share the post (if they enjoyed it) on various social media platforms. Examples like this are an important reminder that not all CTAs need to be sales-driven.
12. Neil Patel
![Neil-Pattel-Call-to-action-min - TrustPulse Neil-Pattel-Call-to-action](https://trustpulse.com/wp-content/uploads/2020/03/Neil-Pattel-Call-to-action-min.png)
Neil Patel is one of the world’s most famous marketing “gurus.” At the end of one of his posts, you’ll see he adds a call to action for people to sign up for his small course. Though the second CTA (“Start by clicking here”) is where users take action, it’s his first step that draws you in.
The bold “ Do This Now “ message is impossible to ignore and gets readers to follow to the next step.
13. The Art of Manliness
![Join-the-strenuous-life-min - TrustPulse Join-the-strenuous-life](https://trustpulse.com/wp-content/uploads/2020/03/Join-the-strenuous-life-min.png)
Though most people wouldn’t think the copy “Join the Strenuous Life” is catchy, it’s perfectly suited to their target audience. They are constantly writing about self-discipline, getting more “tough,” and putting yourself in difficult situations to grow as a person.
As such, this is the perfect call to action to tempt their user base.
14. Fitness Machine
![Jarryd-Smith-CTA - TrustPulse Jarryd-Smith-CTA](https://trustpulse.com/wp-content/uploads/2020/03/Jarryd-Smith-CTA.png)
A subtle call to action from personal trainer Jarryd Smith, this Facebook post asks users to engage. For example, they want to participate in a 5-day body transformation challenge. In that case, they need to leave a comment as indicated.
This is one great way of getting free traffic from Facebook.
15. WordStream
![WordStream-Call-to-Action-min - TrustPulse WordStream-Call-to-Action](https://trustpulse.com/wp-content/uploads/2020/03/WordStream-Call-to-Action-min.png)
WordStream has some good calls to action across their site, but this one comes from a Facebook post. They do a great job of building your anticipation and curiosity by offering a free Google Ad cost report.
This is a super enticing offer for any marketers who run paid ads.
16. LinkedIn
![LinkedIn-CTA-min - TrustPulse LinkedIn-CTA](https://trustpulse.com/wp-content/uploads/2020/03/LinkedIn-CTA-min.png)
Besides the fantastic imagery below this post, notice how LinkedIn uses some power words to spice up its CTA. In this case, the two most effective words are “secret” and “successful.”
Everything about this call to action indicates something you don’t know hinders your success with LinkedIn ads. And if you click through, they’ll be happy to show you.
Talk about leveraging FOMO.
![Promo.com-call-to-action-min - TrustPulse Promo.com-call-to-action](https://trustpulse.com/wp-content/uploads/2020/03/Promo.com-call-to-action-min.png)
This post on Twitter is more fun than the standard call to action. They take an old saying, “Everyone wants to eat, but few are willing to hunt,” to set up their CTA:
“Bring out the big guns.”
This goes a long way in building anticipation.
18. Grammarly
![Gramarly-call-to-action-min - TrustPulse Gramarly-call-to-action](https://trustpulse.com/wp-content/uploads/2020/03/Gramarly-call-to-action-min.png)
Grammarly does an excellent job with its calls to action. First, they have a killer service, so they never need to try too hard to attract customers. But they do well at getting writers excited to write.
Here, Grammarly encourages its users to “Tap into their creativity,” which is speaking their audience’s language.
19. Backlinko
![Backlinko-CTA-min - TrustPulse Backlinko-CTA](https://trustpulse.com/wp-content/uploads/2020/03/Backlinko-CTA-min.png)
Returning to blogs, we have another call to action example from the famous digital marketer Brian Dean. On his site, Backlinko, he uses a subtle call to action to encourage users to engage with his post.
Here, he isn’t redirecting his readers anywhere else and wants them to focus on leaving a comment.
20. Amy Porterfield
![Amy-Porterfield-CTA - TrustPulse Amy-Porterfield-CTA](https://trustpulse.com/wp-content/uploads/2020/03/Amy-Porterfield-CTA.png)
Our last call to action example is from Amy Porterfield, a marketing coach with loads of courses, podcasts, blogs, and just about any other kind of content you can imagine.
As she finishes one blog post, she adds a well-written call to action, “Click here to change your life with B-School!” If powerful language like that doesn’t build curiosity and anticipation, we don’t know what will.
Putting it All Together
We’ve covered a whole lot of ground today. Before wrapping up, we wanted to remind you that a perfect call to action is only part of the equation. In other words, no call to action will ever work if it’s the only thing people see.
So, to have the whole package, you need to work on a few different aspects of your site:
- Your web design
- Your site’s overall copy
- Create alluring content
- and any other strategy to get users to sign up for your services
So as we finish this post, it’s time to put our money where our mouth is and give you a few calls to action of our own.
If you enjoyed this article, share it with your friends and colleagues on Facebook or Twitter . You can also let us know if you’ve seen or made an awesome example of a call to action.
Finally, are you 100% positive that you’re optimizing your site for the most sales possible? If you don’t have positive action notification software on your site, the answer is a firm “no.”
Ready to get started with the world’s best social proof software? Sign up for your risk-free TrustPulse account today !
Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.
Thanks for finally talking about > How to Write a Killer Call to Action (With 20 Perfect Examples) Christie]
You’re very welcome! We hope you enjoyed the post.
Thank you for this post, Deana. Picked up a few things from the 10-worded-CTAs section.
Add a Comment Cancel reply
We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.
40 Awesome CTAs That Will Increase Conversions
- Written By Jacqueline Zote
- Updated: July 31, 2023
Sometimes looking at exemplary CTA examples is all it takes to inspire your own persuasive calls to action.
Whether it’s driving purchases, newsletter subscriptions , ebook downloads, or free trial signups, the ultimate goal of any marketing copy is to convert.
While persuasive copy and enticing offers will do the trick, you also need a compelling call to action to seal the deal. That’s why we decided to share a list of some awesome CTA examples to help you get those clicks.
![call to action in essays examples What is a call to action? 40 cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/What-Is-CTAs.png)
What is a call to action?
A call to action (CTA) or call for action refers to the prompt that invites the audience to take a desired action, such as buying something, downloading something, or signing up for a newsletter. You can find it on a webpage, ad, or even a piece of content.
What is a call to action in writing?
In writing, a call to action is a piece of copy or a statement that tells the audience what to do. A well-written CTA is persuasive enough to inspire the audience to take the desired action. It typically includes transaction keywords such as “buy” or “discount” to target people who are on the verge of converting. As such, it has the power to drive conversions and subsequently boost your bottom line.
What is a call to action in marketing?
In marketing, a call to action prompts the audience to take action that ultimately helps you achieve your campaign goal. It involves strategic placement and design, as well as powerful copy that aligns with your campaign.
40 CTA examples to inspire you
A strong call to action can help you get more leads, email subscribers, and sales. Check out the 40 great call-to-action examples below.
1. Aesop – Discover supportive skincare
![call to action in essays examples CTA examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs1.png)
Aesop is a vegan and sustainable brand that takes an informed approach to skin care. By inviting the audience to “discover supportive skin care,” it offers a promise that Aesop’s products will support their unique skin needs.
2. BarkBox – Claim offer
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs2.png)
Simple and straightforward, this call to action keeps it brief by encouraging the audience to claim their offer. It clearly highlights how there’s a reward (the offer) waiting for them if they take that action.
3. Bazaarvoice – Calculate your ROI
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs3.png)
This call to action tells the audience what action they can take even if they’re not ready to start using Bazaarvoice. By encouraging people to calculate their ROI on user-generated content, the brand is slowly establishing the value of their product.
4. BigCommerce – Let’s go!
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs4.png)
Speaking of simple CTA examples, BigCommerce keeps it short yet exciting with this call to action. By using “let’s,” the brand implies they’re with the customer on their journey.
5. BUXOM – Find your shade
![call to action in essays examples Buxom cosmetics CTA examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs6.png)
This CTA encourages customers to start using BUXOM lip products by finding their shade. It speaks for the brand’s expansive shade options and how there’s a perfect shade for everyone.
6. Cisco – Explore hybrid work
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs5.png)
Cisco tries to promote their various hybrid work solutions by inviting the audience to “explore hybrid work.” It’s simple and straightforward with just the right dose of enticing.
7. ClearVoice – Start my content plan
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs7.png)
We made it on our own list — not because we’re biased but because of this winning call to action. It puts the focus on the audience and states exactly what they get when they click on the button: a content plan.
8. Constant Contact – Start your free month
![call to action in essays examples constant contact cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs8.png)
This call to action explicitly highlights what people are signing up for. It uses a power word like “free” to make the offer more enticing.
9. Dame – Apply discount
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs9.png)
Who doesn’t love discounts? Dame taps into this desire with a call to action that focuses on the discount factor.
10. Disruptive Advertising – Get audit
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs10.png)
Disruptive Advertising establishes the value of an audit by highlighting the amount of wasted ad spend. They then follow with a call to action, inviting people to get an audit.
11. Everflow – See in action
![call to action in essays examples everflow cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs11.png)
For visitors who aren’t yet ready to book a demo, Everflow gives the option to see the platform in action. It’s authoritative and direct, in addition to using action words like “see.”
12. Fenty Beauty – Don’t Miss Out
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs12.5.png)
Fenty Beauty includes a call to action that matches the copy. They imply that the product sells out fast and then encourage shoppers to not “miss out” on a chance to buy it.
13. Fenty Beauty – Swipe Right
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs13.png)
Fenty Beauty makes another appearance with a creative CTA that aligns with the promo copy. The copy promotes a combo of two products and calls it “Couple Goalz,” then they follow up by encouraging shoppers to “swipe right.”
14. Glossier – Get glowing
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs12.png)
Like Fenty, Glossier matches their CTA to the product they’re promoting. They encourage customers to “get glowing” by getting a free Futuredew—a product for dewy, all-day glow.
15. Hawthorne – Get yours
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs14.png)
Hawthorne promotes their tailored personal care products by inviting people to get products as unique as they are. The use of “yours” gives an implication of the products being personal to the customer.
16. Hersheypark – Yes, I want a free ticket
![call to action in essays examples hersheypark cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs15.png)
Hersheypark uses power words like “free” and capitalizes it in this CTA so the main focus can be on the promise of a free ticket.
17. Hootsuite – Start your free 30-day trial
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs16.png)
Hootsuite gets very specific with this CTA, clearly highlighting the benefits—it’s free, and it lasts for 30 whole days. This minimizes the risk of confusion while showing the audience exactly what they can get.
18. Laura Mercier – Yes please
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs17.png)
Next up on our list of CTA examples is this enticing promo offer. This Laura Mercier CTA is an answer to the question of whether you want 15 percent off on your first order. It’s short and sweet while directly aligning with the rest of the copy.
19. Loomly – See the features they love
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs18.png)
Loomly brings social proof into the game by highlighting the biggest brand names they’ve worked with. They then write a call to action inviting the audience to see the Loomly features these brands love.
20. Lumin – Build your routine
![call to action in essays examples lumin cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs19.png)
Lumin invites shoppers to start building their routines. Words like “build” establish the power customers have over their own skincare routine.
21. Make a Living Writing – Find my time
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs20.png)
This CTA encourages freelancers to find a time that works for them. It gives the implication there’s flexibility to accommodate their schedule.
22. Marine Layer – Get your butt in these
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs21.png)
CTA examples can be funny, and this humorous take proves it. Marine Layer keeps it fun and down to earth with this call to action. In addition to being actionable, this CTA aligns with the brand’s casual and friendly personality.
23. Missinglettr – Start growing my brand
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs23.5.png)
This call to action explicitly states the benefit that customers can enjoy—growing their brand, which could compel them to take the desired action.
24. Moosend – Get started for free
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs22.png)
This CTA is simple and straight to the point. It also makes use of power words like “free,” along with action phrases like “get started” for a compelling invitation.
25. NordVPN – Choose your plan
![call to action in essays examples nordvpn cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs25.5.png)
For this call to action, NordVPN establishes that there are different plans to choose from. This could encourage many visitors to explore the different plans before they’re ready for a final decision.
26. Pact – Gimme 20% off
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs23.png)
Pact keeps their CTA casual and conversational to relate to their audience. They also specifically highlight the offer (20 percent off) to make it even more compelling.
27. PupBox – Go fetch your box
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs24.png)
CTA examples can be adorable and compelling. This call-to-action copy uses words like “fetch,” speaking to a community of dog parents. Plus, it’s actionable and direct, which adds to the appeal.
28. Refersion – Try free for 14 days
![call to action in essays examples refersion cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs25.png)
Like the Hootsuite example above, this CTA clearly highlights the offer (try free) and the length of the offer (14 days).
29. Revolve – Get my coupon
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs26.png)
In this call to action, Revolve focuses on the reward in store i.e., a coupon for 10 percent off. This gives shoppers a reason to subscribe to their newsletter.
30. Scotch Porter – Unlock 20% off
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs30.5.png)
Besides highlighting the reward, this CTA from Scotch Porter uses curiosity words like “unlock” to make the offer even more enticing.
31. Semrush – Try SEO toolkit
![call to action in essays examples semrush cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs33.png)
In this CTA, Semrush offers an SEO toolkit their audience can try before they’re fully convinced of the platform’s value.
32. Brevo – Take a free test drive!
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs28.png)
Sendinblue keeps things fun by inviting the audience to take a free test drive (read: a free trial). Similarly, you can get creative by playing around with different call-to-action synonyms.
33. ShipBob – Unlock 2-day shipping
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs29.png)
In this CTA, ShipBob highlights the benefit (two-day shipping) and uses power words like “unlock” to make a persuasive offer.
34. Smile.io – Start building customer loyalty
![call to action in essays examples smile.io cta examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs30.png)
This call to action is compelling because it focuses on the benefit of using Smile.io—building customer loyalty.
35. Sol de Janeiro – Activate offer
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs31.png)
Next up on our CTA examples list is one that shows you how to build your email list. Sol de Janeiro invites shoppers to “activate” their offer of 10% off, giving people a good reason to sign up for the newsletter.
36. Third Love – Find my fit
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs32.png)
This CTA capitalizes on the desire to find a perfect-fitting pair of bras and entices the audience to find their fit.
37. Tribe – Create your tribe
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs37.png)
Tribe makes a compelling case for their platform by encouraging businesses to create their tribe, focusing on the platform’s ability to engage communities.
38. Unbounce – Build landing pages
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs34.png)
In this CTA example, Unbounce focuses exactly on what the platform can do… build landing pages.
39. Webflow – Start building
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs35.png)
Webflow also focuses on the ability to get websites without the dev time, encouraging people to “start building” immediately.
40. WebFX – Claim free proposal
![call to action in essays examples](https://www.clearvoice.com/wp-content/uploads/2023/04/CTAs36.png)
WebFX makes their call to action more enticing by using power words like “free” and inviting visitors to “claim” the offer.
Ready to drive action?
We hope this list of CTA examples has inspired you. If you want more conversions, you need a convincing call to action to complement the rest of your copy. Make sure you work with high-quality writers who can bring out your brand voice and write CTA copy that drives clicks and conversions.
Stay in the know.
We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.
Elevate Your Content Game
Transform your marketing with a consistent stream of high-quality content for your brand.
![call to action in essays examples Marketer showing high-quality content.](https://www.clearvoice.com/wp-content/uploads/2024/04/Resource-Center_Banner-Image_v1.png)
You May Also Like...
![call to action in essays examples interview behind the byline jordana weiss](https://www.clearvoice.com/wp-content/uploads/2024/05/Behind-the-Byline_Jordana-Weiss_Hero_1360x646-768x365.png)
Jordana Weiss: Behind the Byline
![call to action in essays examples Content Marketing Missteps to Avoid with Gen Z](https://www.clearvoice.com/wp-content/uploads/2024/07/Content-Marketing-Gen-Z-Missteps_Hero_1360x646-768x365.png)
5 Key Missteps to Avoid in Content Marketing to Gen Z
![call to action in essays examples Behind the byline interview chase maser](https://www.clearvoice.com/wp-content/uploads/2024/05/Behind-the-Byline_Chase-Maser_Hero_1360x646-768x365.png)
Chase Maser: Behind the Byline
- Content Production
- Build Your SEO
- Amplify Your Content
- For Agencies
Why ClearVoice
- Talent Network
- How It Works
- Freelance For Us
- Statement on AI
- Talk to a Specialist
Get Insights In Your Inbox
- Privacy Policy
- Terms of Service
- Intellectual Property Claims
- Data Collection Preferences
How to Write an Effective “About Me” Page (Examples Included!)
![call to action in essays examples Getty Images](https://pilbox.themuse.com/image.png?filter=antialias&h=350&opt=1&pos=top-left&prog=1&q=keep&url=https%3A%2F%2Fcms-assets.themuse.com%2Fmedia%2Flead%2Fabout-me-page.png&w=700)
An “About Me” page is one of the most crucial elements of any personal website, portfolio , or blog. It’s where visitors get to know who you are, what you do, and why they should care. Whether you're a freelancer , entrepreneur , or creative professional , this page can make or break a visitor’s first impression of you.
Let’s dive into the essentials of creating a standout one pager about yourself, provide actionable tips, and share examples to inspire you.
Add an “About Me” in your resume or portfolio and put it to a test! Apply to these open jobs on The Muse »
What is an “About Me” page?
An “About Me” page is a dedicated section on your website where you introduce yourself to your visitors. This page goes beyond a simple biography and a list of your credentials; it's an opportunity to convey your personality, share your story, and connect with your audience on a deeper level.
It often includes key elements such as a brief professional summary , personal anecdotes, and highlights of your skills and experiences. By providing a narrative of your journey, accomplishments, and aspirations, you create a relatable and authentic presence that can engage and build trust with your visitors.
An “About Me” page serves multiple purposes, including:
- It outlines your mission and vision, helping visitors understand what motivates you and what sets you apart.
- It can serve as a platform to showcase testimonials, notable projects, and any media coverage or recognition you have received.
- Your story helps humanize your brand. People connect with people, not faceless entities.
- It directs visitors on what they can expect from your site and how you can help them.
- A well-crafted “About Me” page can improve your website’s SEO for Google by incorporating relevant keywords and phrases.
Where can you usually find “About Me” pages?
An “About Me” can be a valuable addition to various platforms and contexts. Here are some common uses:
- Personal website: Whether it’s a blog or a personal brand site, an “About Me” page helps visitors understand who you are and why they should follow you.
- Portfolio: For creatives like designers, writers , and photographers, an “About Me” page showcases your background and expertise, helping potential clients or employers get to know you better.
- Resume: Adding an “About Me” section to your online resume provides a personal touch and highlights your unique strengths and career journey.
- Business website: Entrepreneurs and small business owners can use an “About Me” page to share their story, mission, and the values behind their business.
- Freelance profiles: On freelance platforms, an “About Me” page can differentiate you from other freelancers by highlighting your experience and skills.
- Social media profiles: Sites like LinkedIn benefit from a detailed “About Me” section, helping you network and connect with potential employers or collaborators.
- Author pages: For writers and authors, an “About Me” page helps readers connect with you on a personal level and understand the inspiration behind your work.
- E-commerce sites: Store owners can add an “About Me” page to build trust with customers by sharing their journey and the story behind their products.
- Professional associations: Members of professional organizations can use an “About Me” page to share their professional background, expertise, and contributions to their field.
Checklist for “About Me” pages
What to include in an “About Me” page? Effective content should include the following elements:
- Your name and profession : Clearly state who you are and what you do.
- A photo : Adding a photo humanizes your profile and makes it more relatable.
- Your story : Share your background, journey, and what inspired you to pursue your path.
- Your values and mission : Explain what drives you and what you aim to achieve.
- Your skills and expertise : Highlight your key skills, qualifications, and achievements.
- Testimonials : If applicable, include testimonials from clients or colleagues to build credibility.
- Contact information : Provide a way for visitors to get in touch with you.
How to write an “About Me” in 5 steps
Writing an “About Me” page involves balancing personal storytelling with professional insights. Here are five tips to help structure yours.
1. Start with a strong—and catchy—opening
Begin with a compelling hook that grabs the reader’s attention. This could be an interesting fact, a personal anecdote, or a bold statement about your mission.
2. Who are you?
Provide a brief introduction that includes your name, profession, and a high-level overview of what you do. Make sure to keep it concise and engaging.
3. Tell your story
Narrate your journey—how you got started, the challenges you’ve overcome, and the milestones you’ve achieved. This is where you can infuse your personality and make your story relatable.
4. Highlight your expertise
Explain what you do and how you can help your audience. Highlight your skills , qualifications, and any notable accomplishments.
5. Include a call to action (CTA)
A call to action is a prompt that tells your visitors what to do next, like contacting you, following you on social media, or checking out your portfolio. Make sure your CTA is clear and compelling so they know exactly what action to take.
Bonus tips on writing an “About Me” page
To write an about me paragraph that not only introduces you effectively but also engages your audience and enhances your online presence, follow these recommendations:
- Know your audience: Understand who you are writing for. Tailor your tone and content to resonate with your target audience.
- Be authentic : Authenticity is key. Be genuine in your storytelling and avoid overly formal language.
- Keep it concise: While it’s important to provide enough detail, avoid overwhelming your readers with too much information. Aim for clarity and brevity.
- Use visuals: Incorporate photos, videos, or infographics to make your page visually appealing and engaging.
- Optimize for SEO: Incorporate relevant keywords naturally throughout your “About Me” page to improve search engine visibility.
- Update regularly: Your “About Me” page should evolve as you grow. Regularly update it to reflect new experiences, skills, and achievements.
“About Me” template text
How to write an “About Me”? Here’s a simple and general template to get you started:
[Your name]
[Your profession/title]
Introduction:
Hi, I’m [Your name], a [Your profession] with [number] years of experience in [your field]. I’m passionate about [your passion] and have dedicated my career to [your mission].
Your story:
My journey began [describe how you started]. Over the years, I’ve [mention key milestones and achievements]. My work has been featured in [mention notable publications or collaborations].
Your expertise:
I specialize in [mention your key skills and areas of expertise]. My clients have included [mention notable clients or projects].
Call to action:
If you’d like to [mention what you want your readers to do next – contact you, follow you, etc.], feel free to [provide contact details or a CTA].
“About Me” page examples for different scenarios
You might be looking for information on how to write your “About Me” page for your new blog, maybe your LinkedIn profile, or other context. These could have some differences, so find the “About Me” paragraph example that suits you best.
For a website: “About Me” blog example
Hi, I’m Sarah, a passionate travel blogger who has visited over 50 countries. I share my adventures, tips, and travel guides to help you plan your next trip. My journey began in 2010 when I left my corporate job to explore the world. Since then, I’ve been featured in numerous travel magazines and have collaborated with top travel brands. Follow along as I explore new destinations and share my insights.
Portfolio “About Me” example
Hello! I’m Mark, a freelance graphic designer with over 10 years of experience in creating stunning visuals for brands. My work includes logo design, branding, and digital marketing materials. I started my career working for a design agency, but my passion for creativity led me to freelance. My clients include Fortune 500 companies and startups alike. Take a look at my portfolio to see my work and let’s collaborate on your next project.
For your resume: What is an example of best “About Me”?
I’m Emily, a marketing professional with a decade of experience in digital marketing and brand strategy. I specialize in SEO, content marketing, and social media management. My career highlights include leading successful campaigns for high-profile clients and earning industry awards. I’m currently seeking new opportunities to leverage my skills and drive impactful marketing initiatives.
Other type of site: “About Me” example
As a bestselling author, I’ve always been passionate about storytelling. My journey began with a love for reading, which soon transformed into writing my own stories. Over the years, I’ve published five novels and numerous short stories. My work explores themes of love, loss, and resilience, drawing inspiration from my personal experiences. When I’m not writing, you can find me at book signings or conducting writing workshops.
Business growth
Marketing tips
16 call to action examples (and how to write an effective CTA)
![call to action in essays examples A hero image with an icon of a cursor clicking a CTA button and a line graph](https://images.ctfassets.net/lzny33ho1g45/6mkYpAER0dCg51j2KN0LQa/b3e36e44939fb6aef50bd72778ea0090/CTA.jpg?w=1520&fm=jpg&q=30&fit=thumb&h=760)
What comes to mind when I try to think of a powerful CTA (call to action) is the one my dad expertly executed by bellowing at me daily to get a job . Fresh from a college experience that promised the world but mainly delivered a mountain of student debt, I was under the assumption that adulthood was supposed to be full of quirky adventures and unexpected meet-cutes, not unsolicited career advice from a man who still struggles to connect to Bluetooth.
Eventually, his CTA successfully motivated me to become a productive member of society. And that's the power of a compelling CTA—it jolts you out of your passiveness and into action. In my case, I got a job despite a lifelong belief that work is something to avoid unless absolutely necessary. (Look at me now, Dad!)
Just as personal CTAs can lead to transformative life decisions, marketing CTAs have the potential to significantly impact user engagement and conversion. Want to craft your own magnetic calls to action? Keep reading for tips and examples of what makes great CTAs, well, great.
Table of contents:
What is a call to action (CTA)?
A call to action (CTA) is a prompt or message, typically formatted as a button or link, that encourages the audience to take a specific and immediate action.
![call to action in essays examples A CTA on SurveyMonkey's home page that says "Create survey"](https://images.ctfassets.net/lzny33ho1g45/56WMmmf4dd7vEXh2nDukrR/8cc528e5d6b0011a4b68e761310fd447/cta-guide-image4.png?w=1400)
CTAs are commonly used in marketing and sales contexts to guide users toward the next step in their journey, whether that's purchasing a product, signing up for a newsletter, or forwarding that chain email to all of their friends to avoid eight years of bad luck. Some common call to action examples include:
Add to cart
Types of CTAs
Here's a primer on some of the most common CTA types.
|
|
|
|
---|---|---|---|
| Encourages users to fill out a form, providing their information for various purposes | Contact page, request for quote page, or as part of lead generation forms | "Get a free quote" |
| Invites users to explore further content by clicking on a link or button | End of blog posts, related articles sections, or teasers | "Want to learn more? Click here to read the full article" |
| Directs users to a page or section highlighting the key features of a product or service | Homepage, product pages, or service descriptions | "Discover the key features that make our new smartphone stand out" |
| Encourages users to share content or products on their social media platforms | Near the content being shared, such as articles, images, or videos | "Share this amazing deal on Facebook" |
| Guides potential customers toward making a purchase after they've shown interest or engaged with your content | Product pages, shopping carts, or as part of drip marketing campaigns | "Add to cart and enjoy 20% off your first purchase" |
| Used to seal the deal or complete a transaction, often found in the final steps of the checkout process | Product pages, checkout pages, or limited-time offer banners | "Limited stock available. Buy now to secure your item!" |
| Promotes an upcoming event and encourages users to register or learn more about it | Event's landing page, email invitations, or display banners | "Register for our webinar" |
| Suggests other relevant content to keep users engaged and exploring your website | End of articles, blog posts, or in related articles sections | "Explore more on this topic" |
What makes a call to action button effective?
The effectiveness of a CTA depends on its copy, design, placement, and relevance to the user. For example, depending on your audience, the phrase "Snag your copy" might resonate with a larger group than something more generic, like "Download now." Or, if someone visiting your e-Commerce store is a first-time browser, they're likely not ready to click "Buy now." But they might be curious enough to click "Learn more."
Identify which action(s) will bring the most value to your business, then use your CTA to steer users in the right direction.
![call to action in essays examples an illustrated cheatsheet with examples of popular CTA buttons on the lefthand side and catchy alternatives on the righthand side](https://images.ctfassets.net/lzny33ho1g45/3r0EybjHhBN2IFakimztT5/2143ec284d8f97e8c1308d0066277fe5/call-to-action-cheatsheet.png?w=1400)
Why CTAs are important
Calls to action are important because they give your audience a clear sense of direction. Instead of wondering what to do now that they've clicked through every angle of a model wearing a denim jacket they think would look good on them, the "Add to cart" button gently nudges them one step closer to a sale.
But there's an art to writing a compelling CTA. Too pushy and you'll drive visitors away; too casual and your visitors might not be compelled to take immediate action. You need to strike the right balance for your audience.
16 call to action examples (and why they work)
Let's dissect some real-life CTA examples to learn how to use strategic copy, design, and placement to transform an ordinary CTA into a magnetic, can't-resist-clicking force.
1. JD + Kate Industries
![call to action in essays examples Screenshot of a JD + Kate Industries CTA that says "Wait you forgot to buy hundreds of candles" and a place to enter an email address](https://images.ctfassets.net/lzny33ho1g45/4skXxrXcUmkgACPi1EQ9V2/c7f93e1e7be1380e901f10294abe7736/jd_kate.png?w=1400)
CTA placement: Exit intent popup
CTA type: Lead to purchase
What it does right: Attention-grabbing, offers a valuable incentive, humorous and lighthearted
The brazen use of "WAIT" isn't a gentle suggestion; it's a command. Like someone grabbing your elbow just as you're about to duck out without a goodbye. It's intrusive, but in a way that makes you think, "Alright, what did I miss?"
Combine that with the sheer audacity of telling someone they've forgotten to buy not just one candle but HUNDREDS of candles. It's dramatic, it's over-the-top, and frankly, it's memorable. With copy like that, it's hard to resist giving away your email address because one can only wonder what their emails would be like.
2. Giftwrap.ai
![call to action in essays examples Screenshot of a giftwrap.ai display ad where the reader can select categories for Valentine's Day gift ideas](https://images.ctfassets.net/lzny33ho1g45/3bDRhDVkkXv4T7AScc9kJ/69df7756947077727bf24c5b5cd9ec49/giftwrap.png?w=1400)
CTA placement: Display ad
CTA type: Lead generation
What it does right: Engaging, personalized, visually appealing
It's refreshing to see something that doesn't pretend to know you better than you know yourself. Instead of telling you what your significant other might want, it's asking you to fill in the blanks. A little bit of personalization without the personal touch. Clever, really.
As for the CTA button, the emoji is a nice touch. Plus, the use of "show" rather than "buy" or "see" is like a little magic trick. "Voila! Here are your gift options."
3. Who Gives A Crap
![call to action in essays examples Screenshot of a Who Gives a Crap Facebook ad with a purple background comparing competitor brands to Who Gives a Crap toilet paper](https://images.ctfassets.net/lzny33ho1g45/3eUbbEojrOSARS1KGyW7rM/8da84caffddde26d6e0b3216e0d6062b/who-gives-a-crap.png?w=1400)
CTA placement: Facebook ad
What it does right: Benefit-oriented language makes the CTA more appealing to users and encourages them to take action
By comparing "Us" and "Them," they're not only offering a quantitative argument (385 sheets versus a paltry 299), but they're also injecting a bit of humor. And while I've never been one to count sheets, if you're telling me I get more for my money and it'll look cute next to my collection of HUNDREDS of candles, I'm sold. Also, describing the competitor as "objectively very boring" is a sentiment I've often used to describe my social life, but to see it on toilet paper? Well, that's something.
"28% cheaper than Charmin," followed by a "Shop Now" button isn't just a call to action; it's a call to revolution! A revolution of, well, saving on toilet paper and perhaps bringing a touch of flair to a decidedly unglamorous aspect of life.
![call to action in essays examples Screenshot of the header on Ahrefs' homepage that says "Everything you need to rank higher and get more traffic" on a blue background](https://images.ctfassets.net/lzny33ho1g45/6F8itodeUhvIlQDn3wEYd4/36071935856c78b5f50c4d9bb2600e68/ahrefs.png?w=1400)
CTA placement: Homepage header
What it does right: Creates curiosity, addresses pain points, social proof
There's something oddly reassuring about a direct, no-nonsense headline promising exactly what every website on this overcrowded internet wants: visibility.
The name-dropping of heavy-hitter customers serves as a strong endorsement. It's not saying, "Look who trusts us," but rather, "Look who you'd be in company with." And that "17,961 users joined Ahrefs in the last 7 days" is a nice touch. It's not boastful, but it's certainly not modest. It's a subtle prod to the undecided that says, "While you're contemplating, thousands have already decided."
This CTA is a perfect blend of self-assuredness, social proof, and just the right amount of peer pressure.
5. Ruggable
![call to action in essays examples Screenshot of a Ruggable email that says "Final hours to save until Black Friday" on a black background](https://images.ctfassets.net/lzny33ho1g45/1BWzcRv1zoVlBU5aqji6ZO/d51d6bd4940551154ecf72831a1ac1b0/ruggable.png?w=1400)
CTA placement: eCommerce email
CTA type: Limited-time offer
What it does right: Straightforward, creates a sense of urgency, sparks curiosity
There's something unapologetically direct about this ad. "Final hours to save until next week Black Friday"—it's not asking you, it's telling you. Time's running out, and if you're the type who thrives on the thrill of a last-minute decision, this is your moment.
The CTA is a master class in suspense. That "% OFF" lurking behind the button is like when someone says they've got news, but they'll tell you later—except instead of being left alone with your intrusive thoughts, conjuring up worst-case scenarios, you get a sweet discount on a cute, machine-washable rug.
![call to action in essays examples Screenshot of Hey's homepage header that says "Email's new heyday" on a white background](https://images.ctfassets.net/lzny33ho1g45/2EIYwCTyZKvLQz4fIANF6F/88666c8e0aaefd661932c79bcd0164b5/hey.png?w=1400)
CTA type: Product demo
What it does right: Solution-oriented, benefit-driven, relatable
"Email sucked for years. Not anymore—we fixed it." You mean that thing everyone's been complaining about since the dawn of the internet? It's about time, and I'm all ears.
The rest of the copy succinctly addresses customer pain points and aspirational desires. It paints a picture of a world where checking your email might feel more like reading a postcard from a friend rather than sifting through a pile of bills.
The CTA button, "See how HEY works," is straightforward. No flowery language, no over-the-top promises. Just a simple invitation.
7. Big Blanket Co
![call to action in essays examples Screenshot of a Big Blanket Co. Facebook ad showing someone lying on a red, white, and blue blanket](https://images.ctfassets.net/lzny33ho1g45/2vt6asmg771O8ojQc50ycQ/11b10eb61c45804149b33e170e095e36/big-blanket.png?w=1400)
What it does right: Creates a sense of urgency, visually appealing, reassuring
The urgency of "limited quantities available...Reserve yours now before it's too late" is classic retail psychology. It's both an announcement and a challenge, like when a kid hears the whistle signaling the end of adult swim and races to be the first one to cannonball into the pool.
The "Limited Restock [Massive 10'x10' Blankets] 100 Night Guarantee + Free Shipping" is the clincher. It promises a combination of rarity, quality, reliability, and convenience, like a call to action Megazord.
![call to action in essays examples Screenshot of Airhelp's homepage header that says "Did you have a delayed or canceled flight?" on a white background](https://images.ctfassets.net/lzny33ho1g45/19bT56zCjufiqtx3YA8Jf6/5a0810102c29c35298142dd3ea6f703c/airhelp.png?w=1400)
What it does right: Addresses pain points, benefit-oriented, actionable
The genius of this homepage lies not just in its promises but in its initial question—a direct prod at the pain point of its target audience that immediately evokes a visceral response. Most, if not all, travelers will mentally answer "yes" to this, recalling their own airport nightmares. It's a calculated reminder of a situation everyone wants to avoid, making the solution they offer even more enticing.
"Get up to $700 compensation per passenger, no matter the ticket price." The clarity here is commendable. They're not promising the world, but a very tangible, specific amount. And the Trustpilot rating is a nod to credibility. It's like a friend vouching for a restaurant they swear by, but in this case, it's 157,892 friends.
The two fields for the departure and destination airports are a clever touch. It's interactive, pulling me in, like when a quiz promises to tell me which '90s sitcom character I am based on my questionable life choices. (I'm George Costanza.) The button, with its sharp contrast to the rest of the page, effectively captures attention while still aligning with the brand's colors and aesthetic. "Check compensation" offers an inviting, low-effort action, subtly guiding users toward their potential relief without overwhelming them.
In a world where we're constantly sold solutions to problems we didn't know we had, this CTA addresses a very real grievance with a straightforward promise. And in the often convoluted world of travel woes, that's a breath of fresh, cabin-pressurized air.
9. Crazy Egg
![call to action in essays examples Screenshot of Crazy Egg's homepage header that says "Make your website better. Instantly" with a blue box where users can enter their email](https://images.ctfassets.net/lzny33ho1g45/7lnJa8HnOCIpfeYTNdQK7F/f59c284ebe2089db68eb4394ee9f2835/crazyegg.png?w=1400)
What it does right: Actionable, benefit-oriented, simple
Crazy Egg's CTA isn't trying too hard to impress. It's just good—well thought out, concise, and to the point.
First, the headline: "Make your website better. Instantly." A rather bold proclamation but commendably straightforward. Its use of the word "instantly" suggests that Crazy Egg has the answers, and they're not going to waste your time.
The "Show me my Heatmap" CTA button is, once again, admirably direct. It's not pleading for a click or asking for a moment of your time. It's telling you, in no uncertain terms, what's on the other side of that click.
![call to action in essays examples Screenshot of a Zappos email that says "Daily deals at 50% off for a limited time only"](https://images.ctfassets.net/lzny33ho1g45/7nZGKKIAJwLHXFjMIhd2pI/60f52e118d196c5429abfd9d6e584184/zappos.png?w=1400)
What it does right: Clear and concise, visually appealing, strong call to action verb
First off, big ups to Zappos for not making me do math. Half off? I'm already intrigued and haven't even seen the shoes yet.
"Reveal today's deals" feels like a game show moment. What's behind door number one? A pair of boots? New house slippers? It's that momentary thrill, like unwrapping a gift—even if you end up paying for it yourself.
In an endless sea of emails screaming for attention, this one from Zappos does what it needs to do: it grabs you, shakes you gently by the shoulders, and says, "Hey, want something good for half off?" And in this economy, who can say no?
![call to action in essays examples Screenshot of Uber's landing page header with three different tabs: drive or deliver, eat, and ride](https://images.ctfassets.net/lzny33ho1g45/77G9GlBTqC7BubQq21g9sp/d486e9298266aed8c765c3e18b012949/uber.webp?w=1400)
CTA placement: Landing page header
What it does right: Interactive and dynamic, personalized, sparks curiosity
By providing three clear choices (drive or deliver, eat, and ride), Uber shows that they understand and cater to the diverse needs of their users. This personalized approach instantly makes the user feel valued and attended to, whether they need a ride to the airport or just want to stuff their face.
The interactive nature of this dynamic content creates a sense of empowerment and involvement for the user. Even the tens of people unfamiliar with all of Uber's offerings will be intrigued by the distinct options, sparking curiosity and potentially leading them to explore other services beyond their original intention.
12. CareerBuilder
![call to action in essays examples Screenshot of Career Builder's homepage header that says "Find your next job...fast!" with a place to search jobs and upload a resume](https://images.ctfassets.net/lzny33ho1g45/QdMN9vmneFbicKPodmu9Y/b643c6a703c5bc0942775059cad20532/careerbuilder.webp?w=1400)
What it does right: Clear and concise, click-worthy secondary CTA
"Find your next job…fast!" Who are you, my dad? Although I suppose if someone's clicking their way onto a job-finding website, they're there for one reason: to snag a job, and preferably one that doesn't make them want to put a campfire out with their face.
CareerBuilder doesn't dilly-dally—they allow you to type in your wildly specific and/or desperate job requirements. And who's going to turn down the resume help offered in the secondary CTA? Talk about a lead magnet.
13. Airtable
![call to action in essays examples Screenshot of an Airtable landing page header where readers can input their contact information in exchange for a free ebook](https://images.ctfassets.net/lzny33ho1g45/1oc1fXHC8uEaASHEW2vsTH/d490c025338bd527f67cefd58147e68b/airtable.webp?w=1400)
CTA type: Gated content
What it does right: Social proof, sneak preview, clear and concise
You may be wondering why I included a very basic "submit" button in a CTA showcase, but pairing a straightforward button with great supporting elements like the headline, social proof, and sneak preview, is like sipping top-shelf wine from an old jelly jar. Sometimes, the simple stuff just ties everything together.
The large headline is as direct as my comments on whether a hotdog is a sandwich. (It's not.) Aimed at the so-called professionals in campaign planning, it speaks to a certain crowd, much like literally anything speaks to Swifties looking for Taylor's latest Easter egg.
The mention of leading companies like Shopify, Time magazine, Spotify, and Hearst adds credibility and trustworthiness. It's basically saying, "If these giants trust us, maybe you, in your comparatively minuscule existence, should, too."
The bullet list detailing what's inside the eBook provides clarity on the content, letting users know exactly what to expect, including insider tidbits from recognized brands. So, not only do you get smarter, but you also get to casually name-drop at the next girls' night. "I've been implementing campaign planning strategies inspired by Equinox and Taylor Guitars. NBD."
![call to action in essays examples Screenshot of a Max landing page header showing three categories (news, entertainment, and sports) with images of Anderson Cooper, Ketel Marte, and Margot Robbie with Ryan Reynolds](https://images.ctfassets.net/lzny33ho1g45/5J7UAnULnnsuC2AtoU4bD0/7a097f77fda5d5450c578f9acde2eef8/max.webp?w=1400)
CTA type: Closing the sale
What it does right: Showcases diverse selection, clear and concise, highlights affordability
Max presents an impactful CTA through the Neapolitan ice cream of hero images, featuring Anderson Cooper, Ketel Marte, and Margot Robbie with Ryan Gosling. Collectively, these three flavors depict a panoramic view of Max's offerings, emphasizing a wide variety of choices only rivaled by the Cheesecake Factory menu.
In a world drowning in content, they've managed, quite succinctly, to sum it all up with "It's all here. Plans start at $9.99/month." The ensuing "Sign up now" button invites visitors to subscribe, anchoring the CTA by providing a straightforward pathway to accessing all the consumable content your heart desires.
15. Adobe Stock
![call to action in essays examples Screenshot of an Adobe ad on Google Search that says "Adobe stock images: Free trial - find the right image faster"](https://images.ctfassets.net/lzny33ho1g45/2zmRSlFD0mOIcAH21qaHUy/8da5899336b628f33ee6421c6499582f/adobe.webp?w=1400)
CTA placement: Google Search ad
CTA type: Free trial
What it does right: Benefit-oriented, actionable, relevant to the target audience
This paid search ad nails the CTA with a clear and easy-to-understand message. The headline "Free trial - Find the right image faster" immediately grabs attention by offering a low-risk way to experience the service. It also addresses a common pain point for users, highlighting the platform's efficiency.
In very few words, Adobe found a way to combine attention-grabbing language, address user concerns, highlight the platform's strengths, and offer a valuable deal, making for a cleverly crafted CTA. If I were into such things, I might even click on it. But I have people for that.
![call to action in essays examples Screenshot of a Zapier email that says "ZConnect is here" with buttons to register](https://images.ctfassets.net/lzny33ho1g45/7wCHBEgqyvFpv0kErdeVgn/73a452ffede5b3fe51eee79cbee923c1/zapier.webp?w=1400)
CTA placement: Email
CTA type: Event promotion
What it does right: Multiple engagement opportunities, attention-grabbing, personalized
Much like the free sample stations at Costco, the strategic placement of three CTA buttons ensures the reader has multiple opportunities to engage, regardless of how far they wander (or scroll).
The header image immediately grabs attention with its vibrant graphic detailing key event highlights. This provides a quick snapshot of what to expect and builds anticipation.
Personalizing the body of the email to address readers by name creates a sense of intimacy. Instantly, they're all ears and feeling special.
How to write a call to action
Your calls to action should be unique, specific to where it's featured as well as your particular audience and targets. That said, the best CTAs do share some characteristics that you can apply wherever they may be.
![call to action in essays examples A CTA on Sprout Social's home page that says "Start Your Free Trial"](https://images.ctfassets.net/lzny33ho1g45/4n7k7Gp5Y0T5dltr3EU9xq/ebc52df83ef839af37d75ed4c89e5c77/cta-guide-image3.png?w=1400)
If you're looking for one secret to effective CTAs, here it is: give them a reason to click, share, or hand over their email address . More important than the wording, placement, or color of your CTA is the underlying incentive a person has to follow it. How will answering your call to action help them?
A good call to action restates its benefit bluntly and succinctly.
If you're offering a discount, remind them what percentage.
If they're getting a free PDF, mention the words "free" and "PDF."
If you're using a standard link, typically you write the incentive in your CTA's anchor text (the clickable text). In the case of social media posts and ads, you should reserve the last line in your message for your call to action, so mention any benefits there.
![call to action in essays examples A CTA on Goodtimer that says "Reveal Promo Code"](https://images.ctfassets.net/lzny33ho1g45/7eK3qyCiPyqQQMrJ1zTdFz/7490f07c60d82178ce58df9d0065f40c/cta-guide-image2.png?w=1400)
If you're using a button CTA, you have to limit the number of characters you use, so it's better to add secondary text. While the button can say something basic like "buy now," nearby you should include a line or two to remind visitors about the advantages to clicking.
Transparency
For starters, say exactly what will happen when you click. Remove all mystery with specifics. For example, saying "start your download automatically" is more descriptive than "click here to download." (For button CTAs, with limited space, you can include secondary text nearby.)
You want to acknowledge any user doubts and assuage their fears. If visitors are worried about security, they're not going to click, so reassure them that you understand their concerns. One of the big fears, in the case of email signups, is spam. You might want to gently remind visitors that you won't share their information and that you'll only email them once a week, twice a month, or whatever the case is, to keep their imagination in check.
![call to action in essays examples A CTA on the Allbirds website to sign up for their newsletter, with the button text "SIGN UP"](https://images.ctfassets.net/lzny33ho1g45/4XXwkC5OQ1WA9aBn6ccTbV/135821da00a2b35a9c47334d2d4c3cd0/cta-guide-image6.png?w=1400)
You can build trust just by being upfront about everything from the beginning. You'll find people are more receptive to your CTA pitches when they know precisely what to expect.
Command and wording
Don't be shy about calls to action! Some people soften their language to avoid being pushy, but CTAs should be strong and unapologetic. After all, if you followed rule #1 (incentive), then what you're offering is beneficial to the visitor.
That's not to say you should be rude or demanding (please don't); there's a perfect balance somewhere in there between a strong suggestion and a forceful command. Above all, the reader must always feel they have a choice; your call to action is there to convince them of the choice you think they should make.
Share this post
Join our newsletter
Subscribe for more deals
This makes the statement sound stronger, and at the same time, clearly communicates what the user should do.
Likewise, avoid wording that weakens your call to action, including "please" (no matter what Grammarly tells you) and modifiers like "could" and "would." There's a time and place for gentle language, but calls to action are not one of them.
![call to action in essays examples A CTA on the Drift home page that says "SEE DRIFT ON YOUR SITE"](https://images.ctfassets.net/lzny33ho1g45/6iHgK1Yys3s7PBOro9Tqgw/0e8c5172e36240485d7c1069070beb0a/cta-guide-image5.png?w=1400)
Word choice is important to CTAs, not only for making a persuasive argument, but also for fitting the space allotted.
![call to action in essays examples A CTA on the Pack'd home page that says "FIND YOUR FAVOURITE"](https://images.ctfassets.net/lzny33ho1g45/3oMg7WAIkDwZMnWUVvwB4x/c8d92b265910214acfd2ba1a46b8abfd/cta-guide-image1.png?w=1400)
They're not foolproof, but in my experience, these words tend to improve CTA performance and the effectiveness of most sales copy. And because most of them are short, you should have no problem fitting them into your CTA space.
![call to action in essays examples An illustrated chart titled "click-driving call to action formulas" with common formulas on the lefthand side and an example of each on the righthand side](https://images.ctfassets.net/lzny33ho1g45/phwimIS5GSYafzVqwm15d/c97529cabecc5e724fff33b344ee2e9a/click-driving-call-to-action-formulas.png?w=1400)
How to design call to action buttons and banners
Now that we've covered the writing, let's talk about how your CTA should look. The design, layout, and typography of your call to action all play major roles in its success.
CTA design best practices
If you're placing your call to action on a web page or other content you design yourself, you want to place it at the top of your visual hierarchy. Your CTA should be the most noticeable element on the page. To achieve this, you want to pull out all your design tricks:
Contrasting colors: CTAs should generally contrast with the rest of the page's design. Visitors shouldn't have to work to find what to do next. Use a vibrant color for your CTA, especially against a dull background. Can you spot it from six feet away? Good.
Optimal size: Make the button and text larger than the surrounding elements but not so large that it overwhelms other content. It should also be easily clickable, especially on mobile devices.
Clear typography: Use a legible font that complements your brand. Ensure the text is large enough to read but doesn't crowd the button. You can play with typography to emphasize key words. Commonly, operative words like "free" are set in a different color or sometimes even a different font to attract more attention.
Negative space: Surround your call to action with plenty of negative, or empty, space. Setting your CTA apart from the other elements makes it more noticeable and gives it more importance in the eyes of your visitors.
Emoji use: Some brands find success with emojis, but if you choose that approach, remember that a little goes a long way.
Consistent styling: While CTAs should stand out, they should still align with your brand's overall design aesthetic. Consistency in design builds trust.
Call to action testing and iteration
Last but not least, you should evaluate how successful your final call to action is and identify room for improvement. Creating your CTA may feel like a lot of guesswork and shooting in the dark—because it is. Testing it is much more clear cut.
To get a basic idea of your CTA's performance, take a look at your analytics. Compare the page traffic to the number of conversions, and see what percentage of your total visitors clicked.
If your conversion rate is significantly lower, it's worth doing an A/B test on your design and copy. Try two different versions of your call to action, experimenting with different phrasing, colors, or fonts, and see which one performs better with your target audience. It's the most efficient way to reveal what works and what doesn't with concrete, empirical data, ensuring your CTA resonates with the target audience and drives the desired action.
Improve your CTAs now, free!
While my dad's approach might have lacked the finesse of a well-designed button or the allure of clever copy, the sentiment was clear. And that's the heart of every good CTA. Whether you're nudging a visitor to make a purchase or nudging your offspring out of the nest, the principle remains the same. CTAs are about engaging your audience, prompting action, and, occasionally, a very pointed reminder to update your LinkedIn profile.
Related reading:
Get productivity tips delivered straight to your inbox
We’ll email you 1-3 times per week—and never share your information.
![call to action in essays examples Allisa Boulette picture](https://images.ctfassets.net/lzny33ho1g45/1cMGdTrh0ij9uBl633Dz8i/50a78b1d6f6157e45d5413f3465cf9a5/siege-allisa-boulette.jpg)
Allisa Boulette
Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Related articles
![call to action in essays examples A hero image for LinkedIn app tips with the LinkedIn logo on a blue background](https://images.ctfassets.net/lzny33ho1g45/iORF0CVaM9DdDBIS4dz9W/93a56ec07b57ec19b93cb593febbcc8f/linkedin.png?w=896&fm=jpg&q=30&fit=thumb)
How to build a LinkedIn marketing strategy from scratch
How to build a LinkedIn marketing strategy...
![call to action in essays examples A hero image for Discord app tips, with the Discord logo on a gray background](https://images.ctfassets.net/lzny33ho1g45/1Kbnw2nq5dIGDKOhb9Uf63/43b7e393134118c25e749550824547b7/discord_hero.png?w=896&fm=jpg&q=30&fit=thumb)
How to build a Discord community for your brand
How to build a Discord community for your...
![call to action in essays examples A hero image for Google Ads app tips with the Google Ads logo on a blue background](https://images.ctfassets.net/lzny33ho1g45/2c1kVNHDVizmYSLroW6h8t/8e387871637f9717e1509ecba535bf98/Google_Ads_hero.jpg?w=896&fm=jpg&q=30&fit=thumb)
Google Local Services Ads: What they are and how to use them
Google Local Services Ads: What they are and...
![call to action in essays examples Hero image with an icon representing content marketing](https://images.ctfassets.net/lzny33ho1g45/4HUhK4kDsrMUheNMHbOq2L/1d67d592b090e54e88c9e08bda843259/content-marketing-examples.jpg?w=896&fm=jpg&q=30&fit=thumb)
14 content marketing examples to get the creative juices flowing
14 content marketing examples to get the...
Improve your productivity automatically. Use Zapier to get your apps working together.
![call to action in essays examples A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'](https://res.cloudinary.com/zapier-media/image/upload/f_auto/q_auto/v1667941775/Blog/Generic/backgroundArtwork.png)
More From Forbes
The dark side of ai is how bad actors manipulate minds.
- Share to Facebook
- Share to Twitter
- Share to Linkedin
Bad actors have weaponized AI into an arsenal of destruction.
In the shadowy corridors of the digital world, artificial intelligence (AI) is not just a tool for progress and innovation; it has become a weapon in the hands of bad actors. These predators, ranging from cyber criminals to unethical corporations and rogue states, exploit AI to manipulate people, undermine democratic processes, and erode trust in the digital ecosystem. Sadly, society seems to have a slow sense of urgency for awareness and action given then nefarious ways AI is used to manipulate the general population.
AI: A Double-Edged Sword
As a data crunching machine, it has tremendous positive potential. However, this very capability makes it a potent tool for manipulation as well. Bad actors already use AI to craft sophisticated and targeted strategies to influence individuals and groups, often without their knowledge.
Deepfakes: Eroding Trust in Reality
Perhaps the most alarming use of AI is the creation of deepfakes . These are hyper-realistic video or audio recordings that can make it appear as if someone is saying or doing something they never did. Deepfakes pose a significant threat to personal reputations and the integrity of information. A notable example is the deepfake of Facebook CEO Mark Zuckerberg , created by artists Bill Posters and Daniel Howe in collaboration with advertising company Canny, which went viral. This deepfake showed Zuckerberg seemingly boasting about controlling billions of people’s “stolen” data, highlighting the potential for misuse of this technology.
Social media is a powerful platform for AI to subtly influence our key decision making.
iOS 17.6—Update Now Warning Issued To All iPhone Users
Record-breaking $75 million ransom paid to dark angels gang, google photos leak reveals much-needed feature upgrade, social media manipulation: the invisible puppeteers.
Unfortunately, bad actors exploit AI bots and algorithms to manipulate social media platforms. By creating and amplifying fake news, nefarious people can sway public opinion, polarize communities, and even influence election outcomes. Consider the infamous case of Russian interference in the 2016 US Presidential Election , where AI-powered social media accounts were used to spread disinformation, is a stark example of this threat. As a result, the threat of misinformation has astronomical impact, not just on big ticket items, but also our daily lives.
Phishing Attacks: AI-Enhanced Deceptions
Phishing attacks have become more sophisticated with AI. Cyber criminals use AI to analyze vast amounts of personal data and craft personalized and convincing emails or messages that can trick individuals into revealing sensitive information. Unfortunately, these AI-driven phishing attacks are increasingly difficult to detect and prevent.
Psychological Manipulation: Exploiting Vulnerabilities
Beyond public platforms, bad actors manipulate individuals on a psychological level through AI tools. By analyzing behavior, preferences, and vulnerabilities, AI algorithms target individuals with content designed to manipulate their feelings, beliefs, and actions. This tactic is particularly concerning as it can be used to exploit individuals for various ill purposes, from consumer manipulation to radicalization. Moreover, this use of AI for manipulation is not confined to any single entity or region; it is a global phenomenon with far-reaching implications. Consequently, large swathes of the global population can be tricked into poor decisions or harmful actions.
This is not just limited to bad actors though. Already, several nations are reportedly using AI for cyber espionage and psychological operations. These state-sponsored initiatives use AI to infiltrate secure databases, spread propaganda, and destabilize political and social environments in other countries. Likewise, in the corporate world, there are allegations of companies using AI to manipulate consumer behavior. By analyzing consumer data, companies can target individuals with hyper-personalized ads that exploit their vulnerabilities or biases, nudging them towards certain products or decisions, without the consumer even realizing this subtle influence.
AI and the Dark Web have become a force factor for bad actors.
The Dark Web: AI’s Sinister Underbelly
On the Dark web , AI is leveraged for a variety of illegal activities, including drug trafficking, weapon sales, and even human trafficking. AI tools help bad actors in these spaces to evade detection, optimize their operations, and target vulnerable individuals. In conjunction, AI is deployed for psychological impact. The goal is to erode trust in digital platforms and media, fuel anxiety and paranoia, and can lead to mental health issues. The constant barrage of manipulated content also desensitizes individuals, making it harder for them to discern truth from fabrication.
Deep Impacts
Because of these illicit uses, perpetrators have successfully started eroding public trust. Bad actors using AI to spread disinformation and fake news has cratered public faith in institutions, media, and even in one another. This breakdown in trust has serious implications for society’s ability to function and address collective challenges. For instance, elections are at high risk. The manipulation of public opinion through AI-driven fake news and social media bots already poses a significant threat to democratic processes. It undermines the very foundation of democracy, which is based on informed and free decision-making by citizens.
Designed to resonate with each person’s fears, bad actors craft false information and amplify it through the individual’s core news feeds. As result, this misinformation appears to be more “true” to the person, and thus, the bad actor successfully steers the person into a subconscious decision or action. This is targeted psychological manipulation, through AI algorithms, and it infringes on individual autonomy and freedom of thought. Consequently, these nefarious actors directly attack people through invisible influence or coercion and impair a person’s ability to make independent decisions.
The Call to Action
The pervasive and insidious use of AI for manipulation calls for urgent action. Governments, technology companies, and individuals must come together to combat this threat. First, there is a dire need for robust regulatory and legal frameworks to govern the use of AI. These should include strict guidelines on ethical AI development and deployment, transparency requirements for AI-driven content, and strong penalties for misuse. Second, investment in research and development of technologies to detect and combat AI manipulation is crucial. This includes the development of AI-driven countermeasures and the enhancement of cybersecurity defenses. Third, raising public awareness about the potential for AI manipulation and educating people on how to identify and protect themselves from such threats is essential. Digital literacy should be a key component of educational curriculum to empower individuals in the digital age. Fourth, the technology sector must prioritize the ethical development of AI. This includes embedding ethical considerations into the AI design process and ensuring that AI systems are transparent, accountable, and aligned with human values.
The arms race between cybercrime and cybersecurity has shifted to an all new level with the ... [+] integration of AI.
Bad actors exploiting AI to manipulate people is a grim reality of our digital age. It poses a serious threat to individual autonomy, mental health, public trust, and democratic processes. Tackling this challenge requires a multifaceted approach involving regulatory measures, technological innovation, public awareness, and ethical AI development. The time to act is now, to ensure that AI remains a force for good and not a tool for manipulation in the hands of bad actors.
![call to action in essays examples Neil Sahota](https://blogs-images.forbes.com/cognitiveworld/files/2018/09/Neil-Sahota_avatar_1537141098.png)
- Editorial Standards
- Reprints & Permissions
Join The Conversation
One Community. Many Voices. Create a free account to share your thoughts.
Forbes Community Guidelines
Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
In order to do so, please follow the posting rules in our site's Terms of Service. We've summarized some of those key rules below. Simply put, keep it civil.
Your post will be rejected if we notice that it seems to contain:
- False or intentionally out-of-context or misleading information
- Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
- Attacks on the identity of other commenters or the article's author
- Content that otherwise violates our site's terms.
User accounts will be blocked if we notice or believe that users are engaged in:
- Continuous attempts to re-post comments that have been previously moderated/rejected
- Racist, sexist, homophobic or other discriminatory comments
- Attempts or tactics that put the site security at risk
- Actions that otherwise violate our site's terms.
So, how can you be a power user?
- Stay on topic and share your insights
- Feel free to be clear and thoughtful to get your point across
- ‘Like’ or ‘Dislike’ to show your point of view.
- Protect your community.
- Use the report tool to alert us when someone breaks the rules.
Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's Terms of Service.
Advertisement
Warning of ‘Extreme’ Agenda, Biden Calls for Supreme Court Overhaul
In a speech in Austin, Texas, the president outlined a proposal that included term limits and an enforceable ethics code for the justices but that faces long odds in a divided Congress.
- Share full article
Biden Calls for Supreme Court Reforms
The president outlined his proposals for major changes to the supreme court, including imposing term limits and creating an enforceable code of ethics on the justices..
We need a mandatory code of ethics for the Supreme Court, and we need it now. We’ve had term limits for presidents of the United States for nearly 75 years, after the Truman administration. And I believe we should have term limits for Supreme Court justices in the United States as well. I’m calling for a constitutional amendment. Called No One Is Above the Law Amendment. I mean this sincerely. It holds no immunity for crimes former president committed while in office. My fellow Americans, based on all my experience, I’m certain we need these reforms. We need these reforms to restore trust in the courts, preserve the system of checks and balances that are vital to our democracy. We’re also common sense reforms that a vast majority of the American people support, as well as leading constitutional law scholars, progressives and conservatives.
![call to action in essays examples Video player loading](https://static01.nyt.com/images/2024/07/29/multimedia/29dc-biden1-fglm/29dc-biden1-fglm-threeByTwoLargeAt2X.jpg)
By Katie Rogers
Katie Rogers covers the White House and reported from Austin, Texas.
- July 29, 2024
President Biden, warning that the country’s courts were being weaponized as part of an “extreme and unchecked” conservative agenda, said on Monday that he would push for legislation that would bring major changes to the Supreme Court, including term limits and an enforceable code of ethics on the justices.
Mr. Biden detailed his plans in a speech at the Lyndon B. Johnson Presidential Library and Museum in Austin, Texas, his first public engagement since announcing his decision to end his presidential campaign last week.
His visit was initially scheduled to commemorate the 60th anniversary of the Civil Rights Act. But it quickly became a venue for Mr. Biden to begin buttoning up a 51-year legislative legacy while outlining an election-year intention to try to stop what many in his party feel is the Supreme Court’s ideological drift into conservatism.
The proposal would require congressional approval and has little hope of gaining traction in a Republican-controlled House and a divided Senate. In a social media post, Speaker Mike Johnson called the plan “dead on arrival” in the House. (Mr. Biden later said onstage that Mr. Johnson’s “thinking is dead on arrival.”)
Earlier this month, the court issued a 6-to-3 ruling that grants broad immunity to presidents from prosecution for actions they take while in office. Mr. Biden called for a constitutional amendment that would limit such immunity .
“For all practical purposes, the court’s decision almost certainly means that the president can violate the oath, flout our laws and face no consequences,” Mr. Biden said. “Folks, just imagine what a president could do trampling civil rights and liberties, given such immunity.”
We are having trouble retrieving the article content.
Please enable JavaScript in your browser settings.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in .
Want all of The Times? Subscribe .
Israel News
Israel news features every important moment from the Jewish State involving politics, celebrities, and innovation. This is the hard hitting, fast paced news that represents the Jewish nation in an un bias frame so that truth about Israel is represented in the media. There is no other substitute for the best Israel news on the web...
Israel Politics
Israel sports, israel culture, benjamin netanyahu, defense news, crime in israel.
Israel's former ambassador to the US Michael Oren joins emergency squad in the Galilee
Israeli-Druze pharmacist becomes doctor, rejoins IDF with a mission
Drama in Israel's defense establishment and the spy satellite array amid war
'God will avenge the blood of the angels who were murdered,' released hostage Almog Meir Jan writes
Jerusalem mourns shai doron, president of the jerusalem foundation, who passed away at 64, mixed day for israel in 2024 paris olympics.
“I am very disappointed,” Israel head coach Guy Luzon began. “I think that when the score was 0-0 we were very close to scoring a goal.
Public officials, businesspeople across the aisle – leave IDF out of politics
The call came after protests on Monday, including at least two members of Knesset and one minister, broke into the Sde Teiman base and after dozens of protestors also broke into the Beit Lid base.
Combatting Hamas West Bank influence: Inside new IDF countermeasure unit
‘We are working together to ensure October 7th does not repeat,’ said unit commander, Lt. Col. D., to the Jerusalem Post.
'We see the Druze as family': Jewish orgs. announce aid for Majdal Shams
The Jewish Agency, JFED of North America, and Keren Hayesod announced 600,000 NIS in donations to the Majdal Shams council amid deadly terrorist attack by Hezbollah.
IDF cannot focus on drafting only haredim who work, AG says
Limon's letter addressed the fact that the IDF chose to send out its first three thousand draft orders to haredim who were listed as either working or studying in universities.
Hamas terror attack leaves one seriously wounded in West Bank
Shaare Zedek Hospital announced that the man, who was evacuated there in serious condition, is now moderate and stable.
Walla reveals the Shin Bet alerted Israel Police that Israelis planned to break into Beit Lid base
The protesters arrived at the Sde Teiman base after Military Police Criminal Investigation Division soldiers, masked, arrested several reservists on suspicion of sexual abuse of a Nukhba terrorist.
Josh Hartnett takes on challenge in thriller ‘Trap’
Josh Hartnett steps into the role of a serial killer in M. Night Shyamalan’s 'Trap'. At the London premiere, Hartnett talked about the challenges and Shyamalan’s direction.
Medal optimism on the water for Israelis
Windsurfers Kantor and Reuveny are both in podium contention: Veterans Muki and Zilberman ousted.
Amid the Sde Teiman riots, we must balance justice and emotion in times of turmoil
The torture of terrorist prisoners who no longer pose a threat or have information that is critical to preventing an act of terror is bad.
By subscribing I accept the terms of use and privacy policy
'Highest price ever for killing one person': Houthis celebrate strike as Yemenis suffer
'Dismantling Hamas from within': IDF uncovers trove of Hamas secrets
Voight: My daughter Angelina Jolie was influenced by antisemitic people - regarding Gaza
Iran has something to fear: Israeli strike on Yemen shows IAF can reach Tehran
Operation 'Outstretched Arm' demonstrates Israel's F-35's stealth striking capabilities
![](http://serviteca.online/777/templates/cheerup2/res/banner1.gif)
IMAGES
VIDEO
COMMENTS
They often include the user's first name. Examples include "Your Exclusive Offer Awaits," "Recommended for You," and "Tailored Just for You." How to write a CTA: 9 tips. Writing an effective and compelling Call to Action involves careful consideration of language, placement, and relevance to your audience.
My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately. Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition. Less than 0.00001% of CTAs Are Unique
In this article, we'll explore seven powerful CTA examples from high-performing companies. You'll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. Use Voice of Customer research to understand buyer goals. 2. ActiveCampaign makes it clear what customers are signing up for.
Or if not, the creativity of the no button at least gives you a memorable impression of that brand. Let's take a look at some examples. 22. No, I don't want to grow my business. This "no" call to action button is pretty standard. "No, I don't want to grow my business" is a good way to imply the value of the offer. 23.
But more than that, a call to action—like any good sales closer—acts as a climax to the pitch. It serves the same function as a joke's punchline, and without a CTA, the visitor is left in a sort of directionless limbo. A good CTA not only signals that the pitch is over; it also recommends the next course of action.
The way to ensure that you write a call to action that persuades is to keep in mind that one size does NOT fit all—and you've got to tailor your CTAs. People respond to different types of calls to action based on their temperaments, daily activities, goals, and more. So, it's important to get to know who is in your audience before you ...
Now that we've discussed how to write an effective call to action, here are three real-world examples to help inspire your own. 1. Converse. This call to action on the Converse store's landing page attracts attention with its bold headline, then targets readers' FOMO with the phrase "be the first to hear.".
Demonstrate exactly what your CTA will deliver and how. . 3. Create a sense of urgency. Include phrases like "limited time offer" and "for today only" to motivate users to act. Pair these with action-oriented words like "subscribe" and "download" to encourage a particular action. . 4. Consider your target audience.
Use Power Words and Emotional Triggers. Another crucial component of call-to-action writing is power words. These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page.
They studied the performance of calls to action that received at least 100 clicks over the past five months and found an average universal click through rate of 4.23%. Button-style CTAs had an average rate of 5.31%, compared to 3.35% for those with a distinctive design and just 2.06% for ones consisting of text alone.
Call to action Definition: A call to action (CTA) is a marketing term that refers to a prompt or instruction that encourages a person to take a specific action. In the context of digital or eCommerce marketing, a CTA is typically a button, link, or message that prompts the user to take some kind of action, such as purchasing a product ...
51 call-to-action examples Here are 51 call-to-action examples: CTA for marketing Marketing campaigns use calls to action for attracting new customers or encouraging people to buy a new product. Here are some examples: Download our app for free: This call to action is succinct because it clearly advertises what people should try, the company's app, and the incentive for doing so, it's free, so ...
A call to action is a word or phrase that prompts action. It is a marketing term to describe urging your audience to act in a certain way. A call to action can appear as a clickable button or simply as a piece of text. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience.
Below are some creative call to action examples for your Insta campaigns. 5. Headspace. Headspace's Instagram ad is the perfect example of a custom-made call to action. "Snuggle up to Headspace" evokes a cozy feeling in users and personalizes the brand. Words like "snuggle" fit into the category of sensory words.
Example: Good: "Call us today" - This call to action gives the audience a firm measurement of time to work with and creates a sense of importance. Good: "Call now" - This is even more urgent and implies the offer may not last forever (even if that's not the case.) The audience understands the importance of calling soon.
Call to action examples Review these sample calls to action to help you revise your own and better reach your target audience: Example 1: Call to action: Purchase our ebook Revised call to action: Check out why marketers are reading this best-seller to expand their marketing efforts. Example 2: Call to action: Use eco-friendly straws Revised call to action: When you drink using plastic straws ...
Sales call to action examples. A CTA that makes the sale is probably the most important of all. But not every sales cycle supports a simple "buy now." Instead, you might prompt a free trial, an installation, a demo. Check out these call to action examples below to jumpstart your brainstorm. 88. Get Started. 89. Start Free Trial. 90. Help Me ...
This call to action works because it offers a clear benefit. Thanks to the button's deep blue color on a lighter background, it's also hard to miss. 12. Go pro yearly and save 45%. Many customers would rather pay $10 monthly instead of $100 per year, even though the yearly subscription cost less in the long run.
Benefits of a good call to action. A call to action is a signpost that leads people down the road of becoming a customer. It helps to keep prospects moving toward that goal so they don't veer off and get distracted. These examples show the influence of a great call to action: Emails with a single CTA increased clicks by 371% and sales by 1617%.
37 call to action examples. Writing an effective call to action isn't complicated, but it does take some thought. The best approach is to be direct, clear, and concise about what you want users to do. And yes, a well-structured call to action can go beyond just a button. You can combine a headline, body text, and a button as your call to action.
Okay, now that we have some tips on writing a clickable call to action, let's see how some of the best companies in the world do it. We'll be splitting our call to action examples into two sections: Call to action buttons; Text-based calls to actions; Let's get started. 10 Perfect Button Call to Action Examples
40 CTA examples to inspire you. A strong call to action can help you get more leads, email subscribers, and sales. Check out the 40 great call-to-action examples below. 1. Aesop - Discover supportive skincare. Aesop is a vegan and sustainable brand that takes an informed approach to skin care. By inviting the audience to "discover ...
5. Include a call to action (CTA) A call to action is a prompt that tells your visitors what to do next, like contacting you, following you on social media, or checking out your portfolio. Make sure your CTA is clear and compelling so they know exactly what action to take. Bonus tips on writing an "About Me" page
A Call To Action is a book that was written by Jimmy Carter, the 39th president of the United States. This book contains eighteen chapters (not including the introduction, acknowledgements, or the index). As soon as you open the book to the introduction, Jimmy Carter wastes no time to explain what he means by the title of the book.
But more than that, a call to action—like any good sales closer—acts as a climax to the pitch. It serves the same function as a joke's punchline, and without a CTA, the visitor is left in a sort of directionless limbo. A good CTA not only signals that the pitch is over; it also recommends the next course of action.
The Call to Action The pervasive and insidious use of AI for manipulation calls for urgent action. Governments, technology companies, and individuals must come together to combat this threat.
When it comes to the online safety of their children, parents could build a family media plan to set expectations, maintain open conversations with their kids about their social media use, choose ...
Examples Of Affirmative Action; ... Even though we have seen examples of the same behavior through world history, we will keep the focus on our own American history. Starting with the Native Americans, they suffered and sadly could not endure the cruelty and abuse from the Spaniards when they first arrived to the new world. To mention one ...
In a speech in Austin, Texas, the president outlined a proposal that included term limits and an enforceable ethics code for the justices but that faces long odds in a divided Congress.
The Jerusalem Post Customer Service Center can be contacted with any questions or requests: Telephone: *2421 * Extension 4 Jerusalem Post or 03-7619056 Fax: 03-5613699 E-mail: [email protected]