contents of a marketing research proposal

How to Create a Market Research Proposal (+Template)

Continuing the market research series, in this article, we’ll discuss what a market research proposal is and how to create one.

To recap, what we’ve covered so far in the series, we’ve talked about what market research is, the different types of market research you need to do to grow your business, and the benefits of conducting market research .

What is A Market Research Proposal

Conducting market research is expensive, and if you work in a large organization, then you would need to justify such expenses.

Before conducting your research you’d need to shed some light on past data about your market, gaps in the data, and why new research is necessary.

This is where a Market Research Proposal come in to play.

Typically, a research proposal is a document proposing a research project, usually, these proposals are done by a scientist or an academic. 

The proposals are then evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals generally address several key points:

• What research question(s) will be addressed, and how they will be addressed
• How much time and expense will be required for the research
• What prior research has been done on the topic
• How the results of the research will be evaluated
• How the research will benefit the sponsoring organization and other parties involved

The same principles apply here, only that your business market environment is what is being researched, which is your target market.

A market research proposal is a document that details the what, the where, the when and the how of market research and the information and costs associated with it.

If this sounds complicated, then here’s what you need to know about a market proposal. It addresses:

• Why market research is necessary and what you aim to gain from the research
• What resources are required for the research
• Past research done on your market
• How the data from this market research will be collected, stored and used
• How the research will benefit your business

Keep in mind that at this point you are not conducting the research yet, you are simply providing a rationale behind why market research is necessary.

In the next article in this “Market Research” series, we will discuss the process of conducting market research, but for now, we need to provide a compelling document on why, how, when and where the research will be conducted.

11 Steps to Create A Market Research Proposal

Now that you know what a market research proposal is, it’s time to create one. There are 11 steps to create a sound and compelling market research proposal

1. Market Research Proposal Summary

Start your proposal by briefly explaining the purpose of the market research and why it is required. Also, give an overview of what the desired outcome of the market research is.

If your business is interested in pouring resources into an in-depth market research then surely, there is something you hope to gain from it.

Remember to provide reasoning for the need of this specific market research and let whoever is reading this, such as the CEO, COO. know what contributions this research will make to the company.

TEMPLATE TO USE:

The market research project, entitled [RESEARCH PROJECT TITLE] hopes to discover more information regarding market trends in [SPECIFIC AREA]. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below.

2. Research Objectives

In this section of your proposal give full details about what problem has been identified that requires market research to be conducted. I.e. Show why there is a specific need for this research in the first place.

Explain what the market research results will be used for and how they will help achieve the overall goals. Describe the goals which you hope to achieve with this project.

The proposed market research project contains the following objectives:

• Objective one
• Objective two

3. Background Information on Past Market Research

Odds are you’re not the first person/company to conduct research on your market. This means that there is existing information on your market. However, this knowledge might be outdated, or might not provide the data your business needs.

So, in this section explain what information already exists on this topic and what is already known. Also, highlight the gaps in knowledge that the market research will hopefully fill.

Here you will show information from existing sources regarding the specific topic to be researched. It is great to provide cited sources, graphs, charts, and statistics. 

You will use this section to show that you know a great deal about the market you will be researching, but you also need to show the holes in the current knowledge.

You can then demonstrate the specific need for your proposed research plan, and how this market research plan will fill these holes and contribute to the knowledge of this subject.

4. Market Research Proposal Hypothesis

If your business needs to conduct market research, then you probably have a few ideas of what you hope to get or learn from the research.

In this section describe what you believed to be the likely outcome of the market research and what you hope to learn.

5. Research Target Audience

Your business doesn’t target everyone, and odds are your business targets different audience types. So who is this research targeted at?

This is a very important part of your proposal and you need to be as detailed as possible about the target audience or audiences you will be researching.

Also, describe how you will source this target audience and how you will ensure they meet the correct criteria.

6. Data Collection of Market Research

Time to get to the good stuff. In this part of your proposal, you MUST detail all the data collection methods that will be used during the market research and, how they will be carried out. 

You MUST also explain how the accuracy of data will be maintained, how potential candidates for the research will be approached and, if applicable, how they will be reimbursed for their time and contribution.

Use specifics and consider potential questions such as.

• How will you maintain the accuracy of data? 
• How will you approach potential survey or research candidates? 
• Will these participants be paid for their time? 
• At what times of day will you make phone calls? 
• In what ways will you ensure an accurate data sample? 

The more information you can provide in this section, the better.

Our methods of data collection will be best suited to the project at hand. Research methods will include:

• Focus groups
• Collection of social media data
• Surveys via the Internet, phone, or email
• Long range in-home consumer tests
• Distribution of samples
• In person promotionals

These individuals will be selected [HOW THEY ARE SELECTED] to ensure an appropriately constituted pool of data from which we can infer accurate insights and trends.

The pool itself comprises of individuals who have expressed to us an interest in participating in such surveys, and they will be compensated by [METHOD OF COMPENSATION]….

7. Research and Analysis Methodology

In this section of your proposal, you are to discuss the strengths and possible limitations of your research methods. 

Provide an overall blueprint for your methodology in approaching research data, and describe the implications of each method of data collection, and explain the methods you will use to interpret the data. 

Lastly, discuss the means of evaluating the collected data and how you will account for errors, holes in data, or inaccuracies.

8. Ethics to be Followed During Research

You’re almost done with your proposal, but there are still a few important details that need to be included. 

Explain how the market research will adhere to ethical codes by thinking about how issues such as participant confidentiality, data security, privacy, and consent of research participants will be addressed.

Include waivers or documents you plan to provide to research participants, if applicable

9. Market Research Timeline

In this section, provide a detailed timeline of when the research needs to begin and when a full report is required, ensure sufficient and realistic time for both data collection and data analysis are considered.

Market Research Timeline

• Task 1 ([DATE] [TIME])
• Task 2 ([DATE] [TIME])
• Task 3 ([DATE] [TIME])

10. Market Research Budget

We’re almost done with our proposal, but it’s time to include arguably the most important section. After all, if your company does not have the funds and resources then there would be no research in the first place.

Provide an overall budget for the proposed project. Make sure to include all possible cost considerations. You can provide a breakdown of those here. 

Don’t forget budgets for sections such as Participant Reimbursement, funds for documents, rental space.

11. Conclusion

This is the last part of your market research proposal. You can add ways in which this market research will provide further benefits or include unique applications of the potential results.

Now that you know the market research proposal process and the importance of market research, in the next article will discuss the actual market research process.

Comment with any questions you have about Market Research Proposals and I will get back to you ASAP.

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• Market Research Company Blog

7 Components of a Market Research Proposal

by George Kuhn

Posted at: 5/9/2023 12:30 PM

A market research proposal is the first and most critical step in your project or choosing a market research consultant .

It gives you all of the information you need on the process, approach, and most importantly: the cost 💸💸.

You can also tell a lot about a market research company from the interactions you have before signing on the dotted line.

In this article, our market research company shares everything you need to know about market research requests for proposals.

It will teach you what to look for, what the process looks like, and the key components of an RFP document.

Article Contents

What is a Market Research Proposal?

• Market Research Proposal Components
• What a Proposal Tells You About a Market Research Company

Looking to submit a request for a proposal to a market research company? Contact Drive Research by emailing [email protected] or completing an online contact form on our website.

A proposal for market research is a document that works as a template for the research team and client, determining the steps to take in proper order. What’s more, they ensure the project runs smoothly and follows a key set of steps. 

Market research proposals typically include the following:

• Objectives: The purpose of this section is to clearly define the key goals of the market research project. Like any other project, when there are no objectives, things can get messy–fast. Labeling the project objectives works to avoid this and ensures the rest of the proposal makes sense. 
• Type of approach: While the objectives section is the most important, the approach section has the most details. Going over each step of the entire process is critical for this point, as it almost acts as a map of how the project will go. 
• Project timeline: Just as it sounds. Including a timeline in a market research proposal is necessary to ensure the client is aware of how the project will progress. Additionally, this helps to keep the research team aware of deadlines and goals. 
• Estimated cost: Pricing will always be included in a market research proposal. Usually, costs for a project will be a fixed price. Like many aspects of market research, costs depend on different variables within the project. 

Another key detail to point out here is that proposals are especially important because there are so many different types of market research methods to choose from. 

While the four elements listed above are essential in a proposal for any type of research project, their details will vary based on the type of research being conducted. 

A research team that’s well-versed in multiple industries will be able to craft an effective research proposal that’s unique to their client. 

Below, we’ll expand on the points mentioned above.

Free Resource: Download Our Free Market Research RFP Template

Market Research Proposal Components 

A market research proposal includes a set amount of key components. Each section offers essential information and should always be reviewed to ensure you are selecting the best market research agency for the job.

Looking for assistance in creating a market research proposal to send to agencies? Here is your ultimate guide to writing a market research RFP .

Below are the key components of a market research proposal:

Proposal Component #1: Objectives

This is the general recap of key questions that need to be answered in the market research.

It should address your expectations, what you want to learn from the market research, and what you plan to do with the results.

In this section of the proposal, the market research company should communicate how well they listened and understood the key objectives of your project from the prospecting meetings.

This is an important component of a market research proposal.

It is important both sides have a clear understanding of what the general goals and objectives of the research are.

Your objectives will shape survey or interview questions, and guide the final results. Do not hesitate to discuss any comments or concerns when you receive the proposal. 

💡 The Key Takeaway: As with any market research project, a proposal will contain clear project objectives. This includes project expectations and how the data will be used. 

Proposal Component #2: Approach

In this section of the market research proposal, the firm should outline the approach.

This approach should set the table for the types of methodologies of choice and most importantly, why they are the best options for the client.

Here the proposal may talk about approaches to market research such as:

• Hosting 2 online focus groups followed by an online survey.
• Conducting 15 in-depth interviews (IDIs) followed by an email survey.

Whatever the methodology is, the firm should spend some time discussing the value of each methodology and why it was chosen over other options.

For instance, online surveys offer the best return on investment (ROI) for a client. This is because online surveys are cost-effective , offer a quick turnaround, and capture quality data.

This is part of the story we share for our market research case studies . All great market research companies have a patented process.

💡 The Key Takeaway: For this section of the proposal, the approach will detail what type of market research will be used and other relevant information.

Proposal Component #3: Design

Now that the approach is laid out, the market research company should get into the details here.

The design phase of the market research proposal outlines the structure of each of the market research instruments.

This component of a market research proposal may include:

• A moderator's guide for a focus group
• A survey document for an online survey
• An interview guide for an IDI

This section should explain some of the questions the market research company is considering asking, how long the survey or interview will take, what populations the market research will be targeting, and so on.

For example, if the market research company is proposing focus groups, the proposal will discuss the location of the groups, honorariums, recruitment methods, and more.

This is the crux of the market research proposal. The detail is in the design and it's where the market research company can shine.

The design component is where they can show their expertise and experience. This is where the pretenders are separated from the contenders.

💡 The Key Takeaway: In this section of the proposal, further details about the chosen method of research are provided. This step is essential when it comes to giving clients peace of mind about their projects. 

Proposal Component #4: Fieldwork

During the fieldwork section of the proposal, this is where your organization will read about the number of groups, the number of survey completes, or the number of interviews.

You may also learn about how the firm proposes cutting the audiences or creating quotas .

Here the market research firm should also share how the project will start with a soft-launch email survey before fully launching fieldwork.

Additionally, in this section of our market research proposals, we also share with our clients that they will receive a live data link that they can access 24/7 with a passcode.

This gives our clients up-to-the-second data when their project is active.

To give you a preview, here is an example client portal created for online surveys.

💡 The Key Takeaway: The fieldwork section covers how the feedback will be gathered for the client project. Additionally, this is a chance for the team to discuss how demographics will be handled. 

Proposal Component #5: Reporting

The reporting component is another key section of the market research proposal. This is where your team will read about the analysis and reporting plans of the market research company.

It should give you a mental picture of how the report will be structured.

This would most likely include:

• An executive summary
• Recommendations
• Infographic
• Customer persona
• An appendix of question-by-question results

Depending on the complexity of the project, the market research firm should also touch on some advanced analytics such as TURF analysis , text analytics , regression , correlation , or any other non-traditional form of reporting.

Below is an example infographic you might receive from a market research company, like Drive Research.

Example Infographic of a Market Research Report

💡 The Key Takeaway: This section covers how the received data will be analyzed and reported. It covers how the data will be arranged and interpreted by the team.

Proposal Component #6: Timeline

In one of the final sections of the market research proposal , the market research firm should highlight the timeline.

This not only includes a total start-to-finish estimate in weeks (or months) but a breakdown of each section.

Our market research firm often finds Gantt charts work very well for these timelines. The breakdown here should include kickoff, set up, design, fieldwork, and reporting.

💡 The Key Takeaway: Including a timeline off provides additional peace of mind for clients. This section simply details the due dates for project steps. 

Recommended Reading: How Long Does Market Research Take?

Proposal Component #7: Costs

Lastly, the market research project proposal must highlight the expenses. This total cost is often what our clients (and any human being) want to jump to first.

We typically either include this on the cover page or at least in the email sent to the client. The cost should give some details on how it came to be.

For instance, the cost of market research could be based on hourly rates and the time expected to complete each task.

The scope should also talk about the hard pass-through costs such as incentives or rentals of panels.

💡 The Key Takeaway: An authentic market research proposal will always include cost. This keeps both parties informed and aware of the best pricing strategies. 

What A Proposal Tells You About a Market Research Company

Aside from project cost, there are a few other important factors in choosing a full-service market research supplier .

Here are a few things to consider when reviewing a market research proposal from agencies and firms.

How quickly do they turn it around?

Understanding the estimated project timeline showcases how fast the market research company can move. More importantly, it reflects how much of a priority your project is for them.

If they are taking a week or longer to produce a fairly straightforward and simple proposal, they may not be considering you as a priority client.

Speaking from experience, the research industry moves fast. A week is an eternity in business as far as our market research company  is concerned.

How clean and professional does it look?

The layout and format of a market research proposal will give you some insight into what their reporting, infographics, and deliverables will look like.

A sloppy thrown together proposal is a sign of bad things to come. Remember, this should be the phase where a third-party market research firm is trying to win you over.

If the first document you receive from a vendor is not up to your standards, it is likely not the firm you'd like to move forward with.

How flexible is the market research company?

Are they willing to work with you on scope, process, and cost if your budget requires it?

If they show some flexibility and are willing to make adjustments as part of the proposal process, it is a sign they will be easy to work with throughout the coming weeks.

At our market research company , we like to act as an extension of your team. In the proposal phase, we try to do everything we can for your team to meet your goals.

How consultative is the market research partner?

Market research companies often get a bad rap for being laser-focused on charts, numbers, and analytics. They sometimes fail to see the bigger picture: How can clients use this data to improve everyday business operations?

While we can speak for other firms, we can certainly speak behind the mission of Drive Research.

Sure, we love statistics and data as much as the next analyst. However, every market research project includes a level of consultation to assure our clients are walking away with actionable insights.

Here are a few ways we add consultative elements to the market research process:

• If a prospective client asks for a quote for phone surveys, but we know online surveys are the fast and more cost-effective option, we'll share pricing for both phone surveys and online surveys. We always have our clients' (and participants') best interests in mind.
• Our proposals often include detailed information about the market research process such as where we sample survey respondents, project work plan, key deliverables, and more.
• Our market research reports include actionable recommendations for how our clients can use their unique data to improve sales, marketing, operations, and other areas of their business.
• Every project ends with a debrief meeting where our team reads the report page-by-page to assure all parties have a full understanding of the data.

How responsive are they?

If you send an email to a prospective market research vendor asking them a question about the scope or price, it should not take days to get a response.

Think of it this way, the service is likely not going to get better once they close the project and have you as a client.

The best service you will get from any company is when they are trying to get you to sign the dotted line. Sad but very true.

For more context about choosing a market research company, watch this short 60-second video.

Final Thoughts

A market research proposal may seem simple enough. 

And while this type of document isn’t difficult to construct, it contains many moving parts–which all depend on the needs of the client. This is why it’s crucial to have the proposal handled by a team of trustworthy experts!  

Aside from containing the necessary information, an effective market research proposal will be handled by an equally effective market research team. Covering everything from key objectives to costs, a well-written proposal is the first step to a successful market research project.

Need a Market Research Proposal? Contact Drive Research

Drive Research is a full-service market research company. We provide both qualitative and quantitative research services to organizations across the world.

If you are interested in receiving a market research proposal from Drive Research, contact us today!

• Message us on our website
• Email us at [email protected]
• Call us at 888-725-DATA
• Text us at 315-303-2040

George Kuhn

George is the Owner & President of Drive Research. He has consulted for hundreds of regional, national, and global organizations over the past 15 years. He is a CX-certified VoC professional with a focus on innovation and new product management.

Learn more about George, here .

Categories: Market Research Analysis

Need help with your project? Get in touch with Drive Research.

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Focus Groups

How to Write a Market Research Proposal

The market research proposal is an important first step in near all studies. First and foremost, a skeleton that details a study’s direction, goals, and focus, such proposals are typically the first point of reference for management. While the proposals make or break a project’s funding, there is one other strength no research team can ignore: direction.

Critical for any undertaking that involves research, direction helps with both the pragmatics and concepts of near all studies. Market research proposals are vital for outlining both. They also explain the potential returns or results a study can yield. Ideally, the proposal should convince outside readers while informing research and development teams.

Language is important for writing a proposal, as is organization. A lot of detail goes into the typical research proposal, and sometimes there is no clear place for essential odds and ends. Luckily, there is a general organization, or logic, that most research proposals adopt. This allows readers to quickly absorb details, jump to pertinent sections, and digest its conclusions.

While not mandatory, using these structures add a cohesion that makes reading these papers more convenient and cohesive. Length, detail, and overall complexity are all factors when considering how a research proposal should be organized. Similarly, weigh the study’s goals and potential returns. Not every proposal necessitates the same sections. In fact, simple studies can do without a lot of sections that more involved or longer studies require. That mentioned, never write off these critical five elements of your research proposal.

Overview, Definition, and Terms

Important for summing up the study’s incentives, intents, and overall feasibility, overviews prep readers for the project’s strengths. Like everything else in a proposal, clarity is also all-important. Definitions and terms are vital. Overviews are also excellent for showcasing market conditions, opportunity, goals, and overall impact to ROI. While very important, always make sure to focus on the client. Their edification should be at the forefront of any proposal writer’s mind.

Hypothesis and Goals

While referenced in the overview, extrapolation about a project’s actual agenda goes a long way. Near everyone reviewing a research proposal will search for a hypothesis. While fine to reference in the overview, an outright hypothesis will always predominate the research proposal and its direction. Be clear as possible!

The hypothesis itself, however, explains the goal’s prospective burdens, costs, and returns. Also explain how these different elements combine to form a whole level of different parts. Perhaps most intrinsic is the order of said goals, as well how they compliment each other.

Realizing goals requires exploring a range of target segments that can appreciate the product, content, or whatever else. Exploring these different targets includes any range of periphery methods, not to mention actual possibilities. What is vital, however, is a full explanation as to why the target is pertinent.

Methodology and Conditions

The logical extension, research proposals must detail methodology. Include practices and conditions, study types, analysis standards, and other crucial aspects. Make sure extrapolation focuses on the actual methodology, however. Pragmatic intricacies can be glossed over, but that really depends on the reader. Researchers will typically want to know about the whole process, while management typically focuses on efficacy and ROI.

Discuss.io can offer deliverables within 48 hours, the fastest in the industry. Establishing a clear timeline  is still critical though. Product and content dev teams typically need to keep informed. A common timeline really encourages such cohesion, not mention also keeps MR better aware as to the product or content’s direction. Along with setting a schedule, timelines also helps inform team members of their objectives and schedule. Such a cohesive view both informs researchers as reminds them of the importance of each task.

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How To Write Market Research Proposal: Tips and Best Practices

Entrepreneurs and companies need to get critical information about their industry or specific market landscape to help ensure their business becomes a success.

This is where market research plays a role. But to be effective, proper steps must be outlined through a market research proposal.

If you’re a business owner or a marketer, you must learn how to write a market research proposal correctly . So here’s a handy step-by-step guide on how to do just that. Plus, we’ll throw in a free template to help you get started.

Table of Contents

How To Write a Market Research Proposal

When drafting a market research proposal , you can adopt various styles depending on the industry or business. But to put forth a more organized proposal, it helps to adhere to proven structures and follow these steps.

1. Start with an overview

It’s always wise to open with an overview to give the readers of the proposal a general idea of what the market research is all about, as well as set their expectations. If you don’t want to use the term overview, you can also go with an executive summary or an introduction.

You can do a simple overview consisting of one to three paragraphs. Or if the situation calls for it, you can also present your executive summary with supporting information that may include any or all of the following:

• Definition of terms. List the terms that will be used in the market research proposal. Make sure to define them properly.
• Market conditions. Give an overall picture of the current market conditions. Explain the industry’s state and the competition level, as well as mention relevant economic or even political factors.
• Strengths, weaknesses, opportunities, and threats (SWOT) analysis. You can also present market conditions through a SWOT diagram, which summarizes everything neatly.
• Feasibility. If you want to cut to the chase, state the overall feasibility. You can also consider including the potential ROI (return on investment ).

2. Define the objectives

When writing a market research proposal, define the project’s goals as clearly as possible. You can begin with a larger, encompassing objective and then break it up with its corresponding parts. 

If you are dealing with multiple goals, make sure to explain how each separate objective relates to or affects one another.

Remember that clearly defined goals will guide the execution of the market research project – from the budget to the types of surveys or questions you will use.

3. Outline the execution

Market research can be accomplished in various ways, but there needs to be a clear plan for executing it.

Outline your methodology and approach to getting the information you need. As far as methods are concerned, you can choose from options like organizing focus groups, deploying online surveys, or holding interviews over the phone or face-to-face.

You should also consider if your approach is multi-faceted. Will the surveys be done once or through a series of batches? Will you follow up on the first wave of interviews with email surveys? 

Never forget to include the rationale for choosing your methodology. Factors to remember include costs, logistics, and timeline.

4. Explain how the results will be analyzed and reported

Market research proposal creation would be incomplete without including the mechanics for analyzing and reporting the results.

You must present a concrete plan for how the market research data will be collected and safely stored. 

Next on your list is to explain how the data will be analyzed. Of course, what comes after is the reporting part. It’s more than just presenting the facts. You should also include your interpretations and, more importantly, your recommendations.

5. Discuss the timeline, costs, and conditions

Market research takes time and isn’t free. So, you’ll need to define your timeline and expected costs clearly.

It’s also important to tackle the terms and conditions of the market research project. The more transparent you are, the more you can prevent misunderstandings in the future.

Download the Market Research Proposal Template

When drafting a market research proposal, you can accomplish things faster using a reliable template. 

Sign up now for a free account at Fill to get a market research proposal template. It’s just one of several templates that we offer for free.

Market Research Proposal

Common Mistakes to Avoid When Writing a Market Research Proposal

It’s not enough to know how to draft a market research proposal. You also have to be aware of common mistakes people commit when preparing these proposals.

• Lack of details. When you already know how to create market research proposals, you use certain structures and templates repeatedly. But sometimes, you forget to add elements that make your proposal look legit instead of being an apparent copy of another.
• There is not enough review and fact-checking. We’re not talking about simple spelling and grammar errors. We’re referring to the information you included in your market research proposal. Are they up-to-date? Are the sources considered trustworthy?
• There is too much hype. Be careful not to get caught up in the excitement of your proposal. Remember that you are dealing with business people. Be realistic and be clear about the goals. The last thing you need is to promise something you can’t deliver.
• Disorganized presentation. You can follow a decent structure when writing your market research proposal. But if you don’t organize the information you present in each section, you will you’re lose your reader’s interest.
• Underestimating visuals and diagrams. Yes, it’s showing real data is important, but you can be more persuasive by strategically using visuals, graphs, charts, and tables in your proposal. 

Using Fill to Create Your Market Research Proposal

Now that you know how to write a market research proposal, it’s time to put your learnings into practice immediately.

Create an account at Fill and grab a free market research proposal template today.

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How to Write Effective Marketing Research Proposals

Table of Contents

Are you struggling to write effective marketing research proposals that will leave a lasting impression? Are you unsure how to structure your ideas and approach in a way that resonates with clients?

If so, then this article is for you! Here, we’ll provide step-by-step guidance on  how to write marketing research proposal templates that get results.

We’ll also explore key tips used to create winning bids. Whether you’re an experienced market researcher or starting out, these tips will help you produce convincing proposals that deliver excellent outcomes.

What is a Marketing Research Proposal?

Market research proposals are documents that sell your services to potential clients. It aims to educate them about what they can accomplish by hiring you to complete their projects or research .

It typically outlines the research project’s objectives, methods, costs, timeline, and expected results.

Key Elements of Marketing Research Proposal

A summary outlines the purpose and objectives of the proposed marketing research project. It should provide an overview of what will be investigated, as well as how this knowledge can benefit the organization.

This section lists what information needs to be gathered from the research study and why it is needed. These should focus on gaining insight into customer behaviour, attitudes, or preferences that can help inform decisions made by the company.

Targets refer to the target audience who will participate in the research. This includes criteria like age group, gender, profession, and other demographic characteristics relevant to the topic being studied.

Methodology

The methodology defines the methods and techniques used to collect data during the research process. This may involve interviews, surveys, focus groups, field experiments, and so on, depending on the study’s scope.

A timeline provides a realistic schedule for carrying out the project. It should identify when each phase begins and ends while addressing potential roadblocks or delays.

Proposed Budget

A proposed budget outlines the estimated costs of conducting the research study. This ensures sufficient resources are available to cover all expenses for successfully carrying out the project.

How to Write Marketing Research Proposal Templates

Get to know the client..

You might already have written audience personas available that can help you shape your proposal’s tone, language, plan, or other components. If not, it’s best to start researching the client’s target audience, industry, products/services, keywords or topics, and other relevant details.

It also helps to ask about the client’s pain points so you can better address them.

Knowing their main pain points gives you an idea of how to market your products or services as the best solution for their problems. Consider how your experience, expertise, and background can benefit them.

List the scope of work.

Include a scope of work section in your marketing proposal , which describes all the services you plan to provide the client. It should fulfill marketing tasks that clients do not have enough time or resources to accomplish.

For example, the Scope of Work for a social media marketing proposal may outline the following tasks:

• Creating a content calendar
• Uploading or automating posts
• Analyzing social metrics.

Provide timelines for deliverables.

Based on the scope of work outlined, provide estimated time frames for each deliverable associated with the project. This will help keep track of progress throughout its development and establish expectations between both parties involved.

Include costs and terms.

Include a cost breakdown in your proposal and any applicable terms or conditions. Explain what they are paying for and how much they will be charged, so there are no misunderstandings later down the line. This section can include the following:

• Pay rate (by milestone, week, and so on.) or pricing strategy (flat or hourly rate)
• Payment requirements (deposit required before project start, full payment due upon completion, and so on)
• Work location (on-site or remote)
• Any warranties you may provide
• Situations that warrant the termination of a contract

Show how you plan to measure results.

Demonstrate how you plan to measure the effectiveness of the research once it has been completed. Present strategies for tracking key performance indicators such as response rates, ROI, sales numbers, and so on. This will make potential clients more confident that you know what you’re doing.

A well-constructed, persuasive marketing research proposal is essential to attracting and acquiring new clients. It should provide relevant details about your research goals and highlight what clients can gain from working with you.

With the help of these steps on how to write marketing research proposal , you should have no trouble getting started. Now get out there and start putting together those winning research proposals!

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
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See an example

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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How to Write a Winning Market Research Proposal

The current pandemic may have curbed our travel, but that doesn’t mean we don’t all still know the value of having good maps and a suggested itinerary. Indeed, a solid plan of action makes any endeavor — whether it be a fun-filled vacation, an educational goal, or a professional enterprise — more focused, less stressful, and, thus, more effective. It doesn’t matter if life interrupts our plans (“Hello, COVID-19!”); in fact, interruptions are a given, but we still know that good plans prepare us for whatever lies ahead. They help us to define our priorities and clarify our needs so that we can better manage our resources. The result: we are better prepared to handle uncertainties and more formidable and more productive in whatever we choose to do.

For businesses, good plans are based on good research. More than good products and services, good information sets profitable companies apart from their competition, allowing them to prepare for — and plan for — success. This is why market research proposals are so important. A market research proposal is a document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters. In short, a market research proposal outlines the specifics of an information-gathering project. This is how to write a winning one:

Keep It Brief

A market research proposal is sometimes called a “market research brief” because it's just that: brief. It should also be clearly written with no unusual acronyms or industry jargon and only the necessary points to underscore the overall research objective (as well as how it will be addressed) highlighted.

Include a Company Overview

The beginning of the proposal should include a short overview of the company, including such details as its mission and vision statements; market performance history; industry facts, figures, and trends; competitor data points and any other past research findings that shed light on the issue(s) at hand and why further research is needed.

Clearly Define the Objective

The research objective is the most important part of the proposal, as it clearly outlines the information a company needs, and, thus, defines the overall goal of the project. It’s basically the question a company wants to be answered and needs to be specific and measurable (but not necessarily quantitative) with the desired outcome.

Explain the Research Methodology

Of course, a market research proposal should also include a section explaining how the information to address the research objective will be obtained. Details about data collection (including the definition of the target audience, sample selection criteria, and proposed methodology) need to be clarified (since specific demographic, technological, economic, political, and even environmental concerns inevitably impact research outcomes) and should be evident with reasons for their use thoroughly transparent.

List Expected Outcomes

Finally, a good market research proposal needs to include a list of expected outcomes. An estimation of budget concerns, as well as a timeline for specific research milestones and project completion, should be listed here, along with an overview of projected deliverables to be anticipated. This helps both company executives and researchers to remain focused and on point.

Ready to Learn More?

A winning market research proposal isn’t just the one that seals the deal on a research project. It’s the one that provides actionable insights for companies and researchers alike. Following a determined set of standards, a winning market research proposal has the potential to garner data that can be used to inform better business decisions. Our team at Research America has the expertise needed to craft winning market research proposals that yield meaningful results for all involved. Please contact us to learn more.

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Market Research Proposal Template

Use this template to create a proposal for a market research study.

• Estimated time required: 4 hours
• Skills required: Proposal writing

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• Marketing proposals

Market Research Proposal Template

Used 7,240 times

Reviewed by Olga Asheychik

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Title of the research

Prepared for: [Client.Company]

Prepared by: [Sender.FirstName] [Sender.LastName] [Sender.Company]

What is a market research proposal? A market research proposal is a document that sells your services to potential clients by showing them what they can accomplish by hiring you to complete their project or research study. It includes a summary, objectives, existing knowledge, intended outcomes, target demographics, data collection methods, a detailed research methodology, a project timeline, proposed budget, ethical considerations, and further outcomes.

Through this market research project, [research title] , we aim to provide more information for [client] regarding market trends in the area. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal detailed below.

Based on our conversation with [Client First Name] with [Client Company] , we know that your goals for this research include [objective] and [objective] We will use a variety of qualitative and quantitative processes to collect and analyze the latest market data. This process will allow you to assess the potential market for your new product and how best to advertise it.

The primary client objectives for this research involve:

• Defining the target market for [Client Company] ’s new product
• Developing the marketing strategies for this project
• Defining the marketing objectives for each individual marketing strategy

2. Objectives

The overall purpose of this market research study is to develop a marketing strategy for [Client Company] ’s newest product. Specific objectives to be addressed as a result of the study are:

• Determine which features are most important to the target market to develop marketing strategies that communicate these benefits to clients.
• Determine brand awareness for existing [Client Company] products, creating a better understanding of the existing customer pool for your new product.
• Understand messaging preferences for target customers and what triggers them to buy.
• Create marketing objectives for the new product.

3. Existing knowledge

Based on our initial prospecting call with [Client First Name] at [Client Company Name] , we know that this product will complement an existing product line. This line’s most successful target market is women between the ages of 20 and 40 with an annual household income between $50,000 and $75,000.

Other companies in this industry have successfully launched similar products that are currently selling well with your target demographic. Last year [Client Industry] revenues topped [$dollar amount] .

By researching what features clients most desire in [Client Company] ’s new product, you will have a better understanding of their triggers. You can tailor your marketing strategy to highlight these features and tell the story of how they benefit target customers, capture new customers and build market share.

4. Intended outcomes

Based on our experience, we believe that the study will allow [Client Company] to:

• Gain an understanding of existing brand awareness among the target audience
• Gain an understanding of how the new product meets client needs
• Gain an understanding of how much target customers are willing to pay for the new product
• Identify any potential competitors already on the market

You can use these results to tailor your marketing messages and chosen marketing channels to better target your desired market. By better understanding how your product meets customer needs, you can develop ad strategies to communicate its benefits.

5. Target demographics

Our research process will begin in-house with [Client Company] ’s marketing team. We will evaluate annual reports, sales reports, research and development reports, and other existing data to confirm that our target market is correct.

Based on our initial call and background research, this study will target 200 individuals from households of different sizes within your service area. From our initial research, we have determined that this study will likely target women between the ages of 20 and 40 with an annual income of between $35,000 and $100,000, but specifics will be determined following interviews with [Client Company] . Focused research methodologies will be used to determine what features of the new product they find most beneficial as well as their current level of awareness of [Client Company] and their preferred marketing channels.

6. Data collection

To meet the objectives of the project, we will perform the following data collection methods. Data collection methods will be suited to the project at hand and will include:

• Focus groups
• Collection of social media data
• Surveys via the Internet, phone, or email
• Intercept surveys
• Client interviews
• Mystery shopping
• Long-range, in-home consumer tests
• Distribution of samples
• In-person promotions

Focus groups are a proven method for gathering data from your target sample. We will conduct up to five focus group meetings consisting of no more than 10 participants. In our experience, smaller groups allow us to collect data from more participants, and they are easier to control.

Each focus group will last for about an hour, and participants will receive a $5 gift card for their time. Focus groups will be conducted in our conference rooms.

We will also conduct a randomly distributed mail survey to collect data from a representative sample within your service area. The survey will also be made available online. Customers who receive the mail survey will be given an access code to take the survey online, and their responses will be kept separate from general online responses to maintain a random sample.

To capture additional responses, we will display QR codes in targeted locations to promote the online survey. We suggest offering an incentive to people who take the survey such as an entry to a prize drawing or a coupon from [Client Company] .

Along with focus groups and surveys, we recommend conducting intercept polls of people in the desired target market shopping near retail chains that currently carry [Client Company] ’s products.

7. Approach

This research study will include a blend of qualitative and quantitative research methods, primarily utilizing the data collection methods listed above. Since your objectives include [objective] our research methods have been tailored to reach your desired demographics. In our previous experience, we have found that this demographic responds well to our proposed methodology.

The study will provide beneficial data to your company by focusing on the following key topics:

• Objective focus area 1
• Objective focus area 2
• Objective focus area 3

Potential limitations to the study methods include survey fatigue. Most companies include customer satisfaction surveys at every customer touchpoint, and people are less receptive to taking a survey. This has made it more difficult to capture user opinions using traditional survey methods.

To counteract survey fatigue, we will supplement survey data with a mix of qualitative and quantitative research. We will gather information from industry reports, online interactions, social media metrics, and in-person research to generate accurate and useful data.

To reach younger members of your target demographic, we propose offering digital engagement tools including livestream question-and-answer sessions and a dedicated social media page on which they can submit feedback. We can also set up a project-specific website to conduct user engagement. Our tools allow us to see the IP addresses of each user, so we exclude fake or irrelevant responses.

8. Reporting

Our project manager will keep in touch with [Client Company] regularly throughout the project. We will conduct weekly progress meetings via phone or video conferencing. At these meetings, we will discuss completed tasks, gather any outstanding data, and discuss the next steps in the process.

Written reports will be provided at the end of each task detailing the research methodology and the outcomes of each phase of the project. At the end of the project, a detailed report will be submitted containing a summary of the project and detailed results. We will submit the draft report to your project manager in Google Docs for any edits. Once the project is completed, we can present the report to your internal project team so they can best understand the results.

We will provide a printed copy and a PDF of the final report.

9. Timeline

Based on our call with [First Name] at [Client Company] , we know that you would like this study to be completed by the end of September. Since you plan on using the results to develop your marketing budget for the next fiscal year, we will complete your project within your desired time frame.

The following timeline details data collection times, the specific period of research analysis and the date of final deliverables. ‌‌We have developed this schedule based on our understanding of your needs, but the final timeline will be discussed during project kick off.

Task 1 Task description

Task 2 Task description

Task 3 Task description

10. Proposed budget

Task 1 [Cost] Description

Task 2 [Cost]

Task 3 [Cost]

‌‌Final report [Cost]

Reimbursable expenses [Cost]

Total [Cost]

11. Ethical considerations

[Company name] follows all ethical considerations regarding market research and test subjects. Each participant will be told that their participation in this research is voluntary, and they will be told how we plan on using their data. We will provide them with a form explaining this information and assuring them that their data will remain confidential.

Each participant will sign a form stating that they understand these terms. To protect each participant, we will not collect any personal data other than standard demographic information that can be used to inform the study.

If any additional data is collected, we will not sell this information to a third party or use it in any other research studies. It will be collected solely for the purposes of this market research project.

12. Further outcomes

This market research study will give [Client Company] a better understanding of your target market. It will provide insight into what your clients expect from your new product and how to best market it to members of your target demographic.

The study may also highlight other data including existing brand awareness and brand perceptions you can use to further tailor your ads.

13. About us

Our company was founded by market research experts with [XX] years of experience conducting similar studies. We use proven methodologies to collect data and distill it into easily digestible reports. We encourage our employees to stay up-to-date on the latest research techniques and analysis software.

14. Project team

Team Member

Bio – [Project Manager Name] has [XX] years of experience managing research studies for clients in many industries. She has a Master’s Degree in Market Research from [University] and is a Certified Research Expert.

Her experience includes similar studies in the industry which her client used to boost their market share by %. She is a well-known speaker at industry conferences and is well versed in the latest data analytics software.

Bio – [Team Member Name] is a data analyst with [XX] years of experience. He has worked on [XX] projects in [industry] and is a Certified Research Analyst. He will assist with data collection and analysis and provide technical support for all online components of this research study.

15. Previous successes

[Example Company] used our market research results to improve their understanding of client needs and used the information to develop a new marketing strategy. As a result, they achieved a 25% growth in revenue and reduced inventory backlog by 30%.

[Client Name]

[Testimonial]

16. Acceptance and terms and conditions

Care to rate this template?

Your rating will help others.

Thanks for your rate!

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How To Create Content Marketing Proposals That Land The Best Clients

There are two things every agency or freelancer needs out of a content marketing proposal:

• The ability to convey clear, comprehensive goals, services, and results that win new clients
• The ability to templatize content marketing proposals in order to efficiently win new business and reduce the amount of unpaid work that has to be done for each pitch.

For these reasons, we’d like to walk you through the in’s and out’s of writing your own content marketing proposals based on strategies that we’ve seen work best.

And don’t forget to download the FREE proposal template built with content marketers in mind.

👉 Download the Content Marketing Proposal Template

What is a content marketing proposal?

A content marketing proposal is a document or slide deck that lays out a specific set of goals, roadmaps, the scope of work, and pricing plans for a content marketing program.

They’re primarily used by agencies and freelancers as a way of detailing a plan of execution for a company’s content strategy. In-house teams can also repurpose these proposal templates for their own internal business case pitches.

• Agencies and freelancers often use proposals to demonstrate that they understand exactly what is required to build a content marketing program that will reach the client’s goals.
• In-house content marketing departments can use proposals to request larger budgets and make compelling cases for the need of additional skills and resources.

Additionally, content marketing proposals give teams as much visibility into the work before actually digging into the content process.

Considerations before creating a content marketing proposal

It’s hard to give universal guidance on how to create the best content marketing proposal given the complex relationships and types of campaigns that companies can run.

For example, one proposal might be for an audience-driven social media content program while another might be focused completely on organic traffic from SEO. The proposal for each program type might look quite different.

For this reason, let’s walk through some of the biggest considerations for you and your team before you get started on your proposal.

1) Is there a content marketing department and strategy already in place?

This is especially relevant if you’re a freelancer or an external marketing agency that needs to plugin to the in-house marketing team.

Your proposal can look remarkably different if you’ll be helping to execute on an already approved content marketing strategy than if you were asked to build the content marketing plan from scratch.

You might no longer be responsible for developing the goal KPIs, researching the target audience, or creating plans for different channels that the in-house team already has resources for.

In other words - are you responsible for the strategy, the execution, or both?

2) Which services will you need to offer in order to fulfill their content marketing needs?

It’s important to be thorough about which services you’ll need to offer in order to bring a content marketing strategy to life.

By services, we mean all of the types of content and channels that you’ll be creating content for AND we’re referring to any related strategy and services that are required to ensure the work in the proposal is a success.

For example:

We’ve worked on plenty of blog campaigns as an SEO content agency in which the target audience was already defined and the in-house team was building YouTube and social media content. Our proposal will only need to include blog content and necessary SEO research such as investigating related queries, trends, and competitor gaps.

BUT, for SEO content, we may need to include technical SEO and development services if those aren’t already being handled by another team. If the website’s UX is flawed, the load times are slow, or various CTA forms could enhance conversions, offering those services (or at least consulting on best practices) can ensure that we’ll deliver the success we promised in our proposal.

3) How to align on shared content marketing goals

You can include target KPIs for growth based on the industry of the company and any known benchmarks for the type of content marketing you’ll be doing.

For example, you might decide to include:

• X% increase in new users MoM
• X% increase in engagement rates (likes, shares, time on page, etc.)
• X% increase in Y conversions (eCommerce transactions, newsletter sign-ups, etc.)

Depending on the nature of your relationship with the company that you’ll be submitting your proposal to, we recommend developing a shared conversation about goals prior to solidifying them.

This will help with retention and client satisfaction.

In our experience, it’s critical to hear what the company’s overall goals and target KPIs are. However, we’ve also seen that it’s equally important that we temper their expectations based on our own experiences. For this reason, we recommend making the goal-setting part of the proposal more conversational before solidifying it.

For example: In SEO, a company might hire us to create blog content that generates eCommerce sales for specific products. However, due to the nature of blog content, we can help the client understand the best metrics (such as assisted conversions or email sign-ups) to measure success by.

Additionally, we’ll likely need to explain that bottom of the funnel content targeting highly specific queries often results in the largest number of conversions - but not the largest number of pageviews. So if a client is expecting both enormous traffic growth as well as an increase in sales, we need to explain that those are two separate goals.

Sections To Include In Content Marketing Proposals

The following sections are typically what’s included in a standard content marketing proposal. Follow along with your template as we discuss the best practices for each section.

Cover the overview and goals

The overview and goals section is meant to give the ten-thousand-foot view of the project. It succinctly defines what you’re setting out to do as well as the overall goals of the project. Think of this as a type of “ mission statement .”

Neither of these things will shock the company you send the proposal to as they’ll likely have given these to you already. The purpose of this section is to lay out the task prior to showing them how you’ll achieve the goals.

Define a clear scope of work

Getting the scope of work correct in your proposal is vital to both you and the company you’re pitching to. Laying out everything that your team is able to execute gives everyone a clear understanding of what you’ll be responsible for.

It also allows you to reference the proposal at a later date should a company ask for something outside of this scope, protecting you from unreasonable requests and unnecessary costs.

Below are some of the most common things to include in your scope of work section.

Content Strategy

Try not to confuse this section with THE content strategy . You haven’t been paid to start doing things like keyword research , yet - so don’t do too much work upfront.

In a proposal, you’re actually laying out the strategy for the overall campaign. This means a high-level overview that’s meant to sell your company’s plan. This might include:

• Campaign schedule
• Content types and deliverable expectations
• Buyer persona targeting
• Your role and how you alleviate your prospective client’s workload
• Distribution

For each of the previous bullets, write out a paragraph or two about how you create this, why you’re so effective at creating it, and why you think including this is the ticket to success.

You can think of this section as a way for you to summarize what you’ll be doing and why you’re the one worth choosing.

Types of content

Remember to include the specific types of content you’ll be responsible for, whether it’s content production or just strategy.

Common types of content in marketing proposals include:

• Social media posts/ads
• Email and newsletters
• Blog posts, articles, ebooks, case studies, and white papers
• Videos, webinars, and courses
• Landing pages

Competitor analysis

A simple, yet effective part of the proposal in which you discuss the importance of identifying exactly who your competitors are. This should include the insights that competitor research will provide your team, and how you can use that data to help inform the overall strategy.

Additionally, we like to include short phrases that show off our experience with competitor analysis. This might include a statement about how companies tend to only see their competitors as the people who make the same products or offer the same services. In content marketing, however, the people creating the content that you’re competing with are oftentimes outside of your industry altogether.

Content roadmap

Including a note about the roadmap allows you to tell your prospective client that they’ll have full visibility into the entire plan prior to its execution.

This should position you as transparent, honest, and allow you to frame the project as a partnership with built-in flexibility based on trends and priority shifts.

Market and audience research

No good content marketing strategy is without market and audience research. Your goal is to reassure the client that you won’t be creating a strategy based on intuition or guesses.

Instead, you’ll be making relevant, up-to-date, data-driven decisions with the help of tools, data sets, and the expertise of the client’s sales and customer success teams.

Recommended reading: 10 Customer Persona Tools & Templates

Timeline and Workflow Layouts

One of the best ways to display your organizational and project management skills is to put the strategy into the understood timeframe for the campaign. This initial timeline doesn’t need to include exact dates but should include workflow steps, number of deliverables each week, month, quarter, etc.

Additionally, include any tools/resources you’ll provide them to showcase visibility and be sure to express your desire for accountability.

This could be access to a workflow platform like Asana. Or, it could be letting them know that they’ll have access to a shared editorial calendar.

Recommended reading: What is a Channel Plan and Why Do I Need One?

Relevant Case Studies

If you want to put your content marketing proposal over the top of your competitors, include relevant case studies for them to review.

By relevant, we mean including a case study for a content marketing campaign that was in a related industry or in which you achieved the same KPIs that the prospective client wants to achieve. Or even better, both.

If you’re just starting out, you might not have the luxury of being able to select from a large portfolio. However, you should still find a way to frame any case studies you have to be relevant to your new client.

Pricing and Fees (Aka Investment)

It’s important to provide the pricing associated with the project. This breakdown gives companies an understanding of what each deliverable requires from a budgeting perspective.

We’ve also found that it can be helpful to offer 2 or 3 options in the pricing section for the opportunity to upsell more valuable services or more deliverables.

However, unless explicitly asked for, avoid providing line item pricing. You can incidentally create questions about the value of certain services and even fuel a desire for a custom a la carte style plan.

For the sake of positioning, we recommend labeling this section with the word “investment” rather than “price” or “cost.” It tends to give a better impression and true understanding of the partnership you’re entering into. Recommended reading: Content Marketing Budget Examples For All Business Sizes

Content Marketing Proposal Template

As promised, here’s our content marketing proposal template that we’ve used in the past to land several clients. In it, we’ve included tips and suggestions for how to go about your content marketing pitch.

We recommend that you start with a quick overview of the presentation structure, followed by your specific approach in building successful content marketing campaigns. This part is meant to serve as the ‘hook’, to showcase that you are capable of servicing the client’s needs.

The template also includes slides where you can insert specific recommendations for clients, your pricing structure, and a section for social proof where you can dive into what others have to say about you.

Please remember that this is a sample template with fonts, branding, logos, and color scheme relevant to Content Harmony. It is fully customizable and we highly recommend that you alter it according to your needs. The template has placeholders for areas where you fill in details like the client name, examples of your work, and testimonials.

Please use your own logos, images, and styles to nail your content marketing pitch. Replicating our template as is won’t give your prospect the best impression.

Mistakes to Avoid in Your Content Marketing Proposal

In addition to the best practices recommended above, we believe that it is important you keep an eye out for common pitfalls, too. Avoiding these common missteps can often mean the difference between landing that $5,000 monthly retainer client or receiving a polite email that the prospect has decided to go in a different direction.

Failure to Show Competence in the Client’s Business Model / Industry

When you’re pitching a content marketing proposal, you’re effectively telling the client that you understand their industry, their target audience, and key personas as well as they do or better. Whether your proposal covers audience building via social media or organic traffic growth, your client has to trust that you’re up to the task.

Content marketing strategies targeting Kubernetes applications are markedly different from those aiming to build an engaged audience around winter clothing. Your proposal must show that you have a track record of success with similar businesses.

Contrary to popular belief, this doesn’t have to mean industry experience. It’s often more important to match the business model or audience. But if you’re pitching to a SaaS company with examples of projects you’ve done in travel & tourism, with wildly different audience segments and personas, there’s a high chance you won’t be picked.

But what if you’re trying to enter a new industry altogether and need that first client for experience? In that case, we recommend that you either build a compelling case for why the prospect should pick you despite minimal experience in their vertical or pick up one or two one-off projects in that niche before pitching to clients with a monthly retainer.

Making the Proposal About You, Not the Client

Some folks start their content marketing pitch with a long-winded introduction about their agency and go into detail about their past work, their clients, and big wins.

That’s one of the fastest ways for your prospect to switch off.

Here’s the uncomfortable truth: your prospect doesn’t want a laundry list of your achievements. Your accomplishments matter, but the prospect is most interested in understanding whether or not you can solve their marketing challenges. That’s the only reason they’ll give you their cash; the more you make your proposal about yourself, the less the chances of success.

We’re not saying that you should avoid name dropping or showcasing key wins. But use it strategically, such as towards the end of the pitch. Always start the proposal with an understanding of the client’s problems and your roadmap / strategy for solving them.

Once you’ve hooked them in and aroused their interest, give them a reason to trust you and work with you. That’s where you bring in the element of social proof: by showcasing past work and accomplishments, so they feel confident about their decision.

Failure to Convey a Sense of What It’s Like to Work With You

A content marketing pitch is one step in what will, hopefully, be a long partnership. But it’s these initial few interactions — from the proposal to the onboarding sequence — that can mean the difference between success and failure.

The first few interactions are where you can start to steer the conversation towards goal-setting and expectation management, and give the client a clear idea of what it’s like to work with you.

We recommend that you include the following details in your content marketing proposal:

Communication

How will the client communicate with your team? Who will they work with directly day-to-day? Will it be via email or a Slack channel? What is your average response time for client inquiries?

What types of reports will you send them and at what frequency? For example, you could commit to a bi-weekly overview of project updates and movements in areas like traffic growth, organic keyword rankings, and social media followers.

Project Management

Will you add them to a shared project management tool like Trello or Jira? That way you can tag the client when you need their input on a draft editorial calendar or a new blog post. A shared resource helps everyone stay on the same page and keep track of pending deliverables. It also prevents things like long email chains, where there’s a higher chance of miscommunication.

Don’t get complacent even if you have a great pitch and land the client. The first 100 days are often the most crucial and where you can set yourself up for long-term success.

Give Your Content Marketing Team The Best Tool to Execute on Proposal Strategies

When you’re building your content marketing pitch, it can be worthwhile to give your prospect a teaser of specific tools and ways you’ll build out their content assets.

For example, your prospect may need help with improving and optimizing existing blog content. Some of their content may have ranked well a couple of years ago, but now it’s slipped drastically down the SERPs. Or, your prospect may need new SEO-optimized content written from scratch.

In either case, it’s best practice to demonstrate how you’ll deploy a data-driven approach to solving their problem.

Content Harmony’s brief workflow is a chance to show your client that you adopt a highly structured approach in building content. Embedding screenshots of the tool in your pitch shows the client that you’ve spent time in research: scouring the SERPs to determine the optimal structure, word count, internal and external links, and detailed guidance for writers.

And once the content is written, it’s further analyzed in the Content Grader section to ensure that no stone is left unturned.

You can even paste the client’s current content into the Content Grader to show them how a data-driven content optimization process makes their content better.

Want to see how Content Harmony helps you build content that outranks the competition?

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Grade your content against an AI-driven topic model using Content Harmony - get your first 10 credits for free when you schedule a demo , or sign up here to take it for a spin on your own.

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Derek Flint

Derek is the SEO Content Strategist at Ten Speed, a content optimization and marketing agency that specializes in search engine optimization for B2B SaaS and D2C companies.

Website: https://www.linkedin.com/in/derek-flint/

Twitter: @I___DEREKflint

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8 Research Proposal Examples & Template to Use

Written by: Raja Mandal

So you have a groundbreaking research idea you've spent months or even years developing, and now you're ready to take the next step.

How do you get funding for your research, and how should you approach potential funders? The answer is to create a convincing research proposal.

Unfortunately, most research proposals often get rejected. According to the European Research Council, the success rate for repeat proposal applications was only 14.8% in 2023 .

Pitching a novel research concept isn’t enough. To increase your chances of securing funding, your research proposal must check the right boxes in terms of clarity, feasibility, aesthetic appeal and other factors.

If you’re looking for inspiration to create a persuasive and feasible proposal, you’re in the right place. In this article, we have compiled a list of research proposal examples to help you create yours.

These examples will help you understand how to organize your proposal, what information to include and how to present it in a way that encourages others to support your project.

Let's dive in!

Table of Contents

What is a research proposal, what to include in a research proposal, 8 research proposal examples & templates, research proposal faqs.

• A research proposal is a document that outlines your proposed research project, explaining what you plan to study, why it's important and how you will conduct your research.
• A well-structured research proposal includes a title page, abstract and table of contents, introduction, literature review, research design and methodology, contribution to knowledge, research schedule, timeline and budget.
• Visme's research proposal examples and templates offer a great starting point for creating engaging and well-structured proposals.
• Choose a template from Visme's research proposal examples and customize it to fit your needs.
• With Visme’s proposal maker , you can create a research proposal that stands out. Access a drag-and-drop editor and advanced features like AI tools , collaboration features, brand wizard and more.

A research proposal is a structured document that outlines the core idea of your research, the methods you intend to use, the required resources and the expected results.

Think of it as a sales pitch for your research. It answers some big questions: What are you planning to explore? Why is it important to conduct the research? What are your research objectives and the methods you’ll use to achieve them? What are the potential outcomes or contributions of this research to the field?

A research proposal serves two primary purposes. First, it convinces funding bodies or academic committees to support your research project expected to bring new ideas and insights. Second, it provides a roadmap for your research journey, helping you stay focused, organized and on track.

Now, we'll discuss what to include in a research proposal. You'll learn about the important parts of a research proposal template and how they help present your research idea clearly.

Here’s an infographic that you can use to understand the elements of a research proposal quickly.

1. Title Page

Start your research proposal with a title page that clearly states your research. The title page is like a book cover, giving the first impression of your project. Therefore, you must ensure the design is engaging enough to attract your audience at first glance.

Include the following details on your title page:

• Title of your research
• Contact Details
• Name of the department or organization
• Date of submission

2. Abstract and Table of Contents

After the title page comes the abstract and the table of contents.

The abstract is a concise summary of your project that briefly outlines your research question, the reasons behind the study and the methods you intend to use. It is a quick way for readers to understand your proposal without reading the entire document.

The table of contents is a detailed list of the sections and subsections in your proposal, with page numbers. It helps readers navigate through your document and quickly locate different parts they're interested in.

3. Introduction

The introduction of your research proposal sets the tone for the rest of the document. It should grab the reader's attention and make them want to learn more. It's your chance to make a strong case for why your research is worth investigating and how it can fill a gap in current knowledge or solve a specific problem.

Make sure that your introduction covers the following:

• Background Information: Set the stage with a brief snapshot of existing research and why your topic is relevant.
• Research Problem: Identify the specific problem or knowledge gap that your study will address.
• Research Questions or Hypotheses: Present the central question or hypothesis that guides your research focus.
• Aims and Objectives: Outline your research's main goal and the steps you'll take to achieve it.
• Significance and Contribution: Explain how your research will add value to the field and what impact it could have.

4. Literature Review

A literature review is a list of the scholarly works you used to conduct your research. It helps you demonstrate your current knowledge about the topic.

Here's how this part works:

• Summary of Sources: Talk about the main ideas or findings from your research materials and explain how they connect to your research questions.
• Finding Gaps: Show where the current research falls short or doesn't give the full picture—this is where your research comes in!
• Key Theories: Tell the readers about any theories or ways of thinking that help shape your research.
• Learning from Methods: Discuss what previous researchers worked on and how their methods might guide your research.
• Recognizing Authors and Studies: Honor the pioneers whose work has had a major influence on your topic.

5. Research Design and Methodology

This section outlines your plan for answering your research question. It explains how you intend to gather and analyze information, providing a clear roadmap of the investigation process.

Here are the key components:

Population and Sample

Describe the entire group you're interested in (the population). This could be all teachers in a specific state or all social media platform users. After that, you will need to explain how you will choose a smaller group, known as a sample, to study directly. This sample should be selected to accurately represent the larger population you are interested in studying.

To choose the right sampling method, you need to assess your population properly. For instance, to obtain general insights, you can use random sampling to select individuals without bias. If the population consists of different categories, such as professionals and students, you can use stratified sampling to ensure that each category is represented in the sample.

Other popular sampling methods include systematic, convenience, purposive, cluster, and probability sampling techniques.

Research Approach

There are three main approaches for the research: qualitative (focusing on experiences and themes), quantitative (using numbers and statistics), or mixed methods (combining both). Your choice will depend on your research question and the kind of data you need.

Data Collection

This section details the specific methods you'll use to gather information. Will you distribute surveys online or in person? Conduct interviews? Perhaps you'll use existing data sets. Here, you'll also explain how you'll ensure the data collection process is reliable and ethical.

Data Analysis

Once you have collected your data, the next step is to analyze it to obtain meaningful insights. The method you choose depends on the available data type.

If you have quantitative data, you can employ statistical tests to analyze it. And if you're dealing with qualitative data, coding techniques can help you spot patterns and themes in your collected data.

6. Contribution to Knowledge

In this section, you need to explain how your research will contribute to the existing knowledge in your field. You should describe whether your study will fill a knowledge gap, challenge conventional ideas or beliefs or offer a fresh perspective on a topic.

Clearly outline how your work will advance your field of study and why this new knowledge is essential.

7. Research Schedule and Timeline

Create a timeline with important milestones, such as finishing your literature review, completing data collection and finalizing your analysis.

This shows that you've carefully considered the scope of your project and can manage your time effectively. Furthermore, account for possible delays and be prepared to adapt your schedule accordingly.

To create this timeline, consider using a visual tool like a Gantt chart or a simple spreadsheet. These tools will help you organize individual tasks, assign deadlines, and visualize the project's overall progress.

Choose a Gantt chart template from Visme's library and customize it to create your timeline quickly. Here's an example template:

The budget section is your opportunity to show them that you've carefully considered all necessary expenses and that your funding request is justified.

Here's how you can approach this part:

• Understand the Rules: Before making calculations, thoroughly review the funding agency's guidelines. Pay attention to what types of expenses are allowed or excluded and whether there are any budget caps.
• Personnel: Salaries and benefits for yourself, research assistants, or collaborators.
• Equipment: Specialized tools, software, or lab supplies.
• Travel: Transportation, lodging and meals if data collection requires travel.
• Dissemination: Costs for publishing results or presenting at conferences.
• Provide Justifications: Don't just list a cost. Briefly explain why each expense is crucial for completing your research.
• Be Thorough and Realistic: Research prices for specific items using quotes or online comparisons. Don't underestimate expenses, as this can raise troubles about the project's feasibility.
• Don't Forget Contingencies: Include a small buffer (around 5% of your total budget) for unexpected costs that might arise.

Using these research proposal examples and templates, you can create a winning proposal in no time. You will find templates for various topics and customize every aspect of them to make them your own.

Visme’s drag-and-drop editor, advanced features and a vast library of templates help organizations and individuals worldwide create engaging documents.

Here’s what a research student who uses Visme to create award-winning presentations has to say about the tool:

Chantelle Clarke

Research Student

Now, let’s dive into the research proposal examples.

1. Research Proposal Presentation Template

This research proposal presentation template is a powerful tool for presenting your research plan to stakeholders. The slides include specific sections to help you outline your research, including the research background, questions, objectives, methodology and expected results.

The slides create a coherent narrative, highlighting the importance and significance of your research. Overall, the template has a calming and professional blue color scheme with text that enables your audience to grasp the key points.

If you need help creating your presentation slides in a fraction of the time, check out Visme's AI presentation maker . Enter your requirements using text prompts, and the AI tool will generate a complete presentation with engaging visuals, text and clear structure. You can further customize the template completely to your needs.

2. Sales Research Proposal Template

Sales research gives you a deeper understanding of their target audience. It also helps you identify gaps in the market and develop effective sales strategies that drive revenue growth. With this research proposal template, you can secure funding for your next research project.

It features a sleek and professional grayscale color palette with a classic and modern vibe. The high-quality images in the template are strategically placed to reinforce the message without overwhelming the reader. Furthermore, the template includes a vertical bar graph that effectively represents budget allocations, enabling the reader to quickly grasp the information.

Use Visme's interactive elements and animations to add a dynamic layer to your research proposals. You can animate any object and add pop-ups or link pages for a more immersive experience. Use these functionalities to highlight key findings, demonstrate trends or guide readers through your proposal, making the content engaging and interactive.

3. General Funding Research Proposal Template

This proposal template is a great tool for securing funding for any type of research project. It begins with a captivating title page that grabs attention. The beautiful design elements and vector icons enhance the aesthetic and aid visual communication.

This template revolves around how a specific user group adopts cryptocurrencies like Bitcoin and Ethereum. The goal is to assess awareness, gauge interest and understand key factors affecting cryptocurrency adoption.

The project methodology includes survey design, data collection, and market research. The expected impact is to enhance customer engagement and position the company as a customer-centric brand.

Do you need additional help crafting the perfect text for your proposal? Visme's AI writer can quickly generate content outlines, summaries and even entire sections. Just explain your requirements to the tool using a text prompt, and the tool will generate it for you.

4. Product Research Proposal Template

Creating a product that delights users begins with detailed product research. With this modern proposal template, you can secure buy-in and funding for your next research.

It starts with a background that explains why the research is important. Next, it highlights what the research is set to achieve, how the research will be conducted, how much it will cost, the timeline and the expected outcomes. With a striking color scheme combining black, yellow, and gray, the template grabs attention and maintains it until the last page.

What we love about this template is the smart use of visuals. You'll find a flowchart explaining the methodology, a bar graph for the budget, and a timeline for the project. But that’s just the tip of the iceberg regarding the visual elements you’ll find in Visme.

Visme offers data visualization tools with 30+ data widgets, such as radial gauges, population arrays, progress bars and more. These tools can help you turn complex data into engaging visuals for your research proposal or any other document.

For larger data sets, you can choose from 20+ types of charts and graphs , including bar graphs , bubble charts , Venn diagrams and more.

5. Tech Research Proposal Template

If you’re a tech researcher, we’ve got the perfect template for you. This research proposal example is about predictive analytics in e-commerce. However, you can customize it for any other type of research proposal.

It highlights the project's objectives, including the effectiveness of predictive analysis, the impact of product recommendations and supply chain optimization. The methods proposed for achieving these objectives involve A/B testing and data analysis, a comprehensive budget and a 12-month timeline for clear project planning.

The title page has a unique triptych-style layout that immediately catches the reader's attention. It has plenty of white space that enhances readability, allowing your audience to focus on the critical points.

Submitting to different funding agencies? You don’t have to manually make changes to your document. Visme's dynamic fields can help save time and eliminate repetitive data entry.

Create custom fields like project names, addresses, contact information and more. Any changes made to these fields will automatically populate throughout the document.

6. Marketing Research Proposal Template

Artificial intelligence (AI) is taking the world by storm and the marketing niche isn’t left out. With this eye-catching template, you can attract attention to your proposed marketing research project for an AI-driven platform.

The main goal of the research is to evaluate the platform's feasibility and marketing potential. To achieve this goal, the scope of work includes a comprehensive analysis of the market and competitors and pilot testing. The proposal also contains a budget overview that clearly outlines the allocation of funds, ensuring a well-planned and transparent approach.

Using Visme's Brand Design Tool , you can easily customize this template to suit your branding with just one click. Simply enter your URL into the brand wizard, and the tool will automatically extract your company logo, brand colors, and brand fonts . Once saved, you or your team members can apply the branding elements to any document. It's that simple!

7. Environmental Research Proposal Template

The environmental research proposal example focuses on carbon emissions, identifies their contributing factors, and suggests sustainable practices to address them. It uses an appropriate sample size and data collection techniques to gather and evaluate data and provide sustainable recommendations to reduce industrial carbon footprints and waste.

From a design standpoint, the green and white color combination matches the theme of nature and environmental friendliness. In addition to its aesthetic appeal, the proposal includes relevant images that support ecological advocacy, making it informative and visually aligned with its purpose.

A key feature of this template is its detailed breakdown of the project's timeline. It uses a Gantt chart to clearly present stages, milestones and deadlines.

Collaborate with your team members to customize these research proposal templates using Visme’s collaborative design features . These features allow you to leave feedback, draw annotations and even make live edits. Invite your teammates via email or a shareable link and allow them to work together on projects.

8. General Approval Research Proposal Template

This research proposal template is a total game-changer - you can use it for any research proposal and customize it however you want. It features a modern and refreshing color scheme that immediately makes it stand out, providing a contemporary look that can adapt to any project's needs.

The template's layout is thoughtfully designed with primary fields that users can easily personalize by changing text, adjusting colors, or swapping images. No matter the research topic, you can tailor the template to fit your specific needs.

Once you're done customizing your research proposal template on Visme, you can download, share and publish it in different ways. For offline usage, you may download the proposal in PDF, PNG, or JPG format. To share it online, you can use a private or public link or generate a code snippet that you can embed anywhere on the web.

Want to create other types of proposals? Here are 29 proposal templates that you can easily customize in Visme.

Q. What Are the Five Steps of Writing a Research Proposal?

Follow these steps to write a solid research proposal:

• Choose a topic within your field of study that can be explored and investigated.
• Research existing literature and studies to build a foundational understanding and prepare your research question.
• Outline your research proposal: introduction, literature review, proposed methodology, budget and timeline.
• Conduct more detailed studies to strengthen your proposition, refine your research question and justify your methodology.
• Follow your outline to write a clear and organized proposal, then review and edit for accuracy before submitting.

If you want to learn more about creating an expert research proposal , we highly recommend checking out our in-depth guide.

Q. How Long Is a Research Proposal?

Research proposals can range from 1,000 to 5,000 words. For smaller projects or when specific requirements aren't provided, aim for a concise and informative proposal that effectively outlines your research plan.

However, the ideal length depends on these factors:

• Projects with complex methodologies or multiple phases may require longer proposals to explain the scope and procedures in detail.
• Universities, academic institutions and funding agencies often have guidelines of a specific length. Always check their requirements beforehand.
• When writing a proposal, adjust the level of study based on the audience. Academic proposals may require comprehensive explanations, while business or non-profit proposals require a more streamlined approach.

Q. How Long Does It Take to Write a Research Proposal?

The time it takes to write a research proposal depends on a few factors:

• Complex research with extensive data collection or analysis will naturally take longer to plan and write about.
• If you're new to writing research proposals, expect to spend more time learning the format and best practices.
• If you've already conducted some research or a thorough literature review, the writing process might go faster.
• Funding applications often have strict deadlines that will dictate your timeline.

Set aside several weeks to a couple of months for researching, writing, and revising your proposal. Start early to avoid stress and produce your best work.

Q. What Not to Do for a Research Proposal?

There are several factors that can make a research proposal weak. Here are some of the most common errors that you should avoid while preparing your research proposal:

• Don’t choose a topic that’s too broad. Focus on a specific area you can thoroughly explore within your proposal’s limits.
• Don’t ignore the rules for formatting and submitting your proposal. Always adhere to the requirements set by your institution or funding body.
• Don’t forget to conduct a thorough literature review. It's crucial to show your grasp of existing research related to your topic.
• Don't be vague about your methods. Ensure they're clearly defined and suitable for answering your research question.
• Don't overlook errors in grammar, typos or structure. A well-proofread proposal reflects professionalism, so review it carefully before submitting it.

Craft Professional & Engaging Proposals with Visme

Writing a compelling research proposal takes effort, but with the right tools, the process becomes a breeze. Use the research proposal examples and templates in this article as a launching point to write your own proposal.

The best part? Visme provides easy-to-use tools with a vast collection of customizable templates, design elements and powerful features.

Whether you're a seasoned researcher or a student, Visme has the resources to help you create visually appealing and well-structured research proposals. In addition to research proposals, Visme helps you create many other document types, such as presentations , infographics , reports and more.

Ready to create your own research proposal? Check out Visme's proposal maker and start crafting professional and engaging proposals in minutes!

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Free Marketing Research Proposal Template

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Table of contents

What is a Marketing research proposal?

A marketing research proposal is a document designed to sell your services by showing potential clients the research that you will carry out for their project. Whether you’re a freelance marketing consultant or you have your own marketing agency, a market research proposal will cover what research needs to be done, how you’ll go about it, and why they should choose you for the project.

A proposal is typically one of the first points of contact that you have with an organization. Therefore, it’s a chance to make a strong first impression.

Note: Sign up now to get your free marketing research proposal template that will make yours stand out for all the right reasons.

What to include in the Marketing research proposal

A market research proposal will outline your market research plan and each critical step you need to take to perform the necessary research. It usually consists of three parts.

• Introduction: This includes project objectives and scope, target market, and methodology, including data collection methods.
• Discussion: This covers existing knowledge of the market, case studies or competitor analysis, a project timeline, proposed budget, deliverables, and ethical considerations. ‍
• Summary: This concludes what you expect to achieve from the market research, how it will support the initial objectives, and why your company is the best for the job.

Introduction

At the top of any market research proposal template should be the title of your document followed by who it has been written by and who it’s for. You can also include both company addresses here if you wish.

Proceed to outline the project description and the purpose of performing the market research. What are you trying to achieve? Why is this research needed? Who will be conducting it? What problem are you trying to solve for the client?

You should also include a methodology section in your introduction. The research methodology should dive into what primary and secondary research will be conducted, how data will be collected, and the expected outcomes. As a freelance researcher, you’ll already know this, but it’s worth covering what’s included in each to the client:

• Primary research is research that you carry out yourself in the form of two research methods: qualitative and quantitative research. Qualitative research relies on first-hand observation from things like interviews, questionnaires, and focus groups. Quantitative research, on the other hand, relies on the collection and analysis of data from an online survey and polls.
• Secondary research is research that has already been published and comes from secondary sources. This may include academic literature, print publications, and online studies.

It’s important to give an overview of your target audience in your methodology too.

For instance, if your client is trying to determine whether it’s a good time to launch a new product, your methodology in your market research proposal would explain how you plan to arrange a focus group with their target audience of females aged 16-24. Being present in the meeting, asking the right questions, and making notes to refer to later on would confirm whether the prospective product could be useful and — ultimately — successful.

The discussion section of your marketing research proposal is typically the meatiest. It’s where you should demonstrate what you already know about the industry and company, while getting into the finer details of the market research project.

• Existing Industry Knowledge: Prospective clients are likely going to want to hire someone who knows what they’re talking about. Right? Demonstrate that’s you by discussing the market and how it’s being affected in terms of the PEST analysis (politically, economically, socioculturally, and technologically). You can also cover case studies or a competitor analysis of companies that have already undertaken the same research and achieved similar goals.
• Timeline: For the research items that you listed in your methodology, include time frames of when each one will be conducted. You don’t have to be super precise here — it’s more about giving your client a realistic idea of the timings of key project milestones. However, exact details can be tweaked and laid out in a marketing research contract once your proposal and project quote has been approved.
• Proposed Budget: Any market research proposal template has to include a budgeting section. This is where you would break down how much you expect the research to cost, while offsetting it with how the client can make the most out of their investment. Just like with the timeline, the information doesn’t have to be exact at this stage. It’s more a rough estimate to ensure that the project expectations of both parties align.
• Deliverables: This section should answer any questions that a prospective client may have on the general organization of the project. In other words, it should tell them how you plan to present the research and its findings, whether it’s in the form of a one-off report, series of meetings, or collaborative Google Docs. You may choose to hand-deliver a printed copy of your findings or email through a PDF file. Either way, this section is a significant part of a market research proposal as the findings taken from the document need to be actionable by the marketing team.
• Ethical Considerations: This part of the market research proposal should outline any ethical issues that may arise throughout the course of your research, from conflicts of interest to concerns about supplier relationships. It should also cover how you plan to deal with participants, data gathering, and privacy issues before the project has even begun.

For example, you may write something like the following: “Each participant will be told that their input in this research is voluntary. They will be provided with a form to assure them that their data will remain confidential for the purposes of this research and won’t be used by third parties. They must sign this form in person or we can accept digital signatures to consent to these terms.”

The summary tends to be the shortest section of your market research proposal. It’s where you would refer back to the initial project objectives and conclude the desired outcomes from the market research.

It’s a good idea to end on a punchy note by describing why your potential client should become an actual client.

• What can your company offer to this project that no other company can?
• Why are you the perfect person or team to perform the research?
• What makes this proposal unique?

Don’t lose sight of the fact that you’re trying to convince somebody (or some people) of your value. You want them to take action after reading your proposal, which is why you should include a compelling Call-To-Action (CTA). Let them know what the next steps entail, and how to take them.

How to write a Marketing research proposal

The truth is, it’s difficult to draft a market research proposal without some key information from your prospective client.

To gather all of the details you need to create a winning marketing research proposal, follow the below steps.

Find out exactly what the client wants to achieve

During your initial email or phone discussion, ask your client what they want to get out of the research. Are they rebranding and want to redefine their target market? Or are they testing out a new product with a small group of people before unleashing it to the masses?

Either way, it’s useful to know their final goals so that you can start to make a plan on how to help them achieve them.

Discuss the finer details

Alongside your prospective client’s research objectives, you need to find out more details in terms of their:

• Target demographics
• Project deadline
• Project budget

You should also ask them if there’s any other key information that they would like you to include in the market research proposal. This will ensure that you have everything you need upfront without having to make extensive edits later on.

Figure out what sets you apart

Keep in mind that you haven’t been awarded the job yet. A work proposal is essentially a sales document — it almost serves as a resume before the client decides that you’re the ideal person to hire.

As such, do some company research to put you ahead of your competition. Is there a link you can make with the company based on your background and interests? Why should they care about you? What do you offer that no one else does?

Be sure to feature all of this information in your market researching proposal, and don’t be afraid of highlighting your strengths and wins.

Creating a Marketing research proposal is simple with Bonsai

There's plenty to think about when conducting marketing research, which is why you can make life a little simpler with Bonsai. Bonsai's all-in-one tool for small businesses, freelancers, and entrepreneurs streamlines administrative tasks and covers all bases when it comes to proposals, contracts, and invoices.

You can find a template specific to market research and edit it to meet your needs in minutes. Then all you have to do is send it off to your client, which you can do without even leaving the platform. Talk about a time- and energy-saver!

The marketing research proposal template is professional and refined in structure. This provides clarity to your potential client by laying out exactly what you can do for them within their timeline and budget.

Simply enter your information, sit back, and be prepared to wow your prospective client so much that they hire you on the spot.

Note : Sign up for free and get started!

Marketing research proposal FAQs

How long should a marketing research proposal be.

A market research proposal should be concise and fluff-free. It should cover all the obligatory information without dragging it out. After all, prospective clients are busy reviewing other proposals and working on further aspects of their business.

The perfect length is between 1-2 pages, but try to ensure that it’s no more than 3.

What should the tone and writing style of a marketing research proposal be?

Because your market research proposal is only a couple of pages long, the writing style should be clear and easy to read. The language should be simple, everyday, and familiar, using short sentences that get to the point and won’t clutter up the document.

The tone of your plan should be informative and position you as the expert to leave a positive, long-lasting impression on your prospective client.

What is the main purpose of marketing research?

Marketing research aims to investigate and assess how certain factors influence consumer behavior. This provides key insights that are relevant to decision making.

Marketing research can identify new business opportunities and avoid business failures. That said, above all, it can be used to inform a company’s marketing strategy to help them achieve their business goals.

How do you write a marketing research proposal?

What is market research and examples, what is research proposal template.

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Research Proposal Example/Sample

Detailed Walkthrough + Free Proposal Template

If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.

In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.

• Research proposal example/sample – Master’s-level (PDF/Word)
• Research proposal example/sample – PhD-level (PDF/Word)
• Proposal template (Fully editable) 

If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:

• Research Proposal Bootcamp : Learn how to write a research proposal as efficiently and effectively as possible
• 1:1 Proposal Coaching : Get hands-on help with your research proposal

PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .

FAQ: Research Proposal Example

Research proposal example: frequently asked questions, are the sample proposals real.

Yes. The proposals are real and were approved by the respective universities.

Can I copy one of these proposals for my own research?

As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.

You can learn more about the basics of writing a research proposal here .

How do I get the research proposal template?

You can access our free proposal template here .

Is the proposal template really free?

Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.

Where can I learn more about proposal writing?

For self-directed learners, our Research Proposal Bootcamp is a great starting point.

For students that want hands-on guidance, our private coaching service is recommended.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

• Choose a concise and descriptive title that reflects the essence of your research.
• Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

• Provide an introduction to your research topic, highlighting its significance and relevance.
• Clearly state the research problem or question you aim to address.
• Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

• Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

• Conduct a comprehensive review of relevant literature and studies related to your research topic.
• Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

• Describe the research design and methodology you plan to employ to address your research objectives.
• Explain the data collection methods, instruments, and analysis techniques you will use.
• Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

• Create a timeline or schedule that outlines the major milestones and activities of your research project.
• Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

• Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
• Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

• Discuss any ethical issues that may arise during your research and explain how you plan to address them.
• If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

• Clearly state the expected outcomes or results of your research.
• Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

• Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

• Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

• Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

• Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

• Introduce the research topic and provide background information.
• State the research problem or question you aim to address.
• Explain the significance and relevance of the research.
• Review relevant literature and studies related to your research topic.
• Summarize key findings and identify gaps in the existing knowledge.
• Explain how your research will contribute to filling those gaps.

5. Research Objectives:

• Clearly state the specific objectives or aims of your research.
• Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

• Describe the research design and methodology you plan to use.
• Explain the data collection methods, instruments, and analysis techniques.
• Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

• Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

• If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

• To compare student learning outcomes between online and traditional face-to-face education.
• To examine the factors influencing student engagement in online learning environments.
• To assess the effectiveness of different instructional methods employed in online education.
• To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

• Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
• Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Writing a Great Marketing Research Proposal: Outline to Completion

Market research proposals aren’t as simple as they may seem. Maybe you’re struggling to write your market research proposal , or simply want to make your proposal become even stronger.

Content marketing , especially for a freelancer, can be broken down into a digestible science, and there are several components that will make your market research proposal truly great.

As long as your proposal includes these four elements at the very least, consider yourself good to go.

Not sure how to write them? We’ll break down everything you could possibly need to make your market research proposal great.

How to Structure your Marketing Proposal

A marketing proposal has many different components that need to be considered regardless of the goals. From your proposal, a client needs to understand:

• What are the goals and objectives of the engagement?
• What work is going to be done? 
• When is everything going to be done?
• How much is it going to cost?

In this guide, we’ll cover all of these different facets of a marketing services or marketing research proposal outline and what you should be thinking about when putting together a proposal that will close.

Overview & Goals

Take the time to truly understand what your client is looking for and how you’re able to support them. Get to the specifics of what they’re trying to accomplish.

Think about what you hope to gain from your research, and furthermore, determine why this research is important. Who does it impact? Why are you the perfect person to conduct this project?

In marketing, your goals could also include increasing brand visibility, increasing conversions, average order value, or overall revenue. Regardless of the goals, make sure you outline what you’re working toward as it will set up the rest of the pitch.

Scope of Work

Marketing is incredibly broad and can encompass many different areas. From digital marketing to traditional marketing, there are many different components of what you can work on. Highlight the main areas that you plan on executing.

The options below are only a few examples of what may be included within your digital marketing proposal. Whatever you decide to include within your scope, make sure that everything aligns back to your goals.

Digital Marketing

Digital marketing is one area that may be included in your marketing proposal. Determine which of your skillsets will best meet the client’s goals. Some examples of digital marketing areas may include SEO, PPC, social media, web design, and online content. 

Outline whether you’ll be working on creating strategies or executing specific tactics. The scope of work is where you get as specific as possible on what you’ll be doing .

Traditional Marketing

If your client is less focused on online strategies, you can include different traditional marketing activities. These range from print media to billboards, trade shows, referrals, and partnerships. 

These are less common marketing activities, but should still be considered depending on your client and their audience.

For Research, Provide Specifics of Your Approach

You may think that you’ve already covered your approach within the objective element, and you might be right. However, you want to have a separate section of your market research proposal within your SOW dedicated to the approach so that you can really hammer out the details. 

Address items such as:

• What will be your specific methods of conducting research?
• Will you have focus groups? If so, how many?
• How many team members will you need, or can you do this alone?

Determine precisely what you’ll need and how you’ll be conducting it. The more specific you are, the more likely the client will be to hire you. They need someone to fit their needs, just as you need someone to fit yours. Address the tiniest of details here so both sides can determine a good fit.

Once you know what you’re going to be pitching, the next step is determining a timeline. Some clients will come to you with a timeframe that they want, but other times you’ll need to provide a timeline of your own.

Be realistic about the amount of time something will take because this is your first step in building trust with your client and your ability to manage expectations.

Presenting a timeline can look like a content calendar, a physical timeline that shows the different deliverables mapped out against a calendar to visually see the dates, or a simple timeframe that says an estimated amount of time each area will take. 

Pricing & Fees

“When money talks, there are few interruptions,” Herbert V. Prochnow claimed .

The cost of performing market research will be a key part of your proposal. This is where your client will likely pay the most attention, which means you’ve got to reel them in. The cost element is imperative for crafting a great proposal.

You deserve to be paid for your work, there’s no question about that. However, it’s important to consider what will be the most cost-effective way for you to be paid. Do you want to be paid hourly, paid upfront, or in staggered deposits? All of these are viable options.

Tiered Pricing

The larger your scope is, the more it’s going to cost. If you know your client is price-conscientious, consider creating a tiered system to your scope. This can be structured in a “good, better, best” model of what you would recommend that would help accomplish the client’s goals. 

Type of Engagement

When putting together the pricing, determine what type of engagement makes the most sense for you and your client. This may be a retainer agreement, an hourly cost, or a project-based fee. This will impact how you structure your payment and how much to charge your client.

Come up with your expense budget and know that part of this will be addressed in your objectives. Since your client will already be thinking about money, you can include this on the front page of your proposal, in your initial email, and so on.

Duration vs. Market Value

One large consideration when figuring out the pricing is thinking about how long the project will take to execute vs. how much the information is worth. Oftentimes clients will want to charge you a lower hourly rate but that doesn’t always account for the years of time you’ve spent building this expertise. Understand what the market rate for this type of work is and the potential ROI that it will bring the client.

One way of determining your rate is to consider your value as a full-time employee or the cost that it would be for them to hire a full-time employee for this type of role. Calculating this number backward can just give you additional information you can work off of.

Presenting Your Proposal

The more complicated your marketing proposal is, the more information you need to provide. The amount of information that’s included within the scope of work will influence how the proposal is delivered. This can be in a text format, presentation, or a simple email. It all depends on your client, your information, and what you think will close the deal.

If you’re looking for a simple template to create your proposal, we have you covered.

Send better proposals with Indy

Indy Proposals makes it easier than ever to send proposals that look great and help you get approval fast.

Marketing Research Proposal

Proposal maker.

Before conducting market research, you will need to create a market research proposal that will include a brief overview of the study to be undertaken. Its purpose is to seek approval from the readers, such as the business leaders, to proceed, which makes it very crucial. Thus, you will need a very persuasive proposal that will focus on what they are expecting. However, you don’t have to worry! We have prepared a list of marketing research proposal templates and examples below, which you can use as your guide in creating a winning proposal.

10+ Marketing Research Proposal Templates & Examples – Google Docs, MS Word, Pages, Editable PDF

1. market research proposal template.

• Google Docs
• Editable PDF

Size: A4 & US Letter

As a researcher, you should know that in every three people in the world, one uses  social media . With that said, 80% of the users on Instagram follow business profiles. Thus, if you are aiming to get more questionnaire correspondents, you should consider using online polls for specific questions concerning marketing to social media platforms. Get started and create your market research proposal with our easily editable  Market Research Proposal  Template .

2. Marketing Research Proposal Template

One of the factors that you have to consider when creating a market research proposal is the cost of conducting the entire study. Business leaders may want to know the estimated budget required to complete the research. It will help them decide if the survey is worth pursuing. That is why it is necessary to include it in your proposal. With our  Market Research Proposal Template,  you can create a clear  research grant budget  that you can include in your project.

3. Marketing Research Proposal Template

Size: A4, US

When writing a market research proposal , you should state the purpose of your study. For example, the reason you are conducting research is due to the dropping sales of the business you are serving. The purpose of the study may be to determine the cause of low sales and to find ways to increase the company’s sales. With that said, you may try out the  Marketing Research Proposal Template  (shown above) that you can use to create your market research proposal. This template comes with a masterfully designed layout and contents which you can fully customize to create a project with a precise purpose.

4. Market Research Proposal Template

The proceeds of the global  market research industry have been increasing year by year since 2009, where it experienced a slight plunge. Thus, if you are running a market research business, your company has the chance to grow big. Don’t miss the opportunity of your company’s chance of prosperity. Create a market research proposal for your prospected clients with our  Market Research Proposal Template . You can download this template in all file formats, so it will be easy for you to customize its contents.

5. Marketing Research Proposal for a Business to Business Model

Did you know that the 2018 business-to-business( BToB ) e-commerce sales exceeded the $954 billion forecast for the year? The total BToB e-commerce sales in the US reached up to $9 trillion. It is estimated to increase and reach up to 17% by 2023. Take the opportunity of increasing your company’s revenue by using this downloadable example as your guide on creating a winning research proposal for your possible clients.

6. Media Marketing Research Proposal Sample

Size: 340 KB

Many assumed that advertising through new media channels such as the internet is targeting only young audiences. This research focuses on proving the effectiveness of new media advertising to young readers. If you are planning to conduct a similar study or related to this subject, you may use this document to serve as your guide. You can download this 22-page document in PDF format.

7. Marketing Research Proposal for Estate Gardens Sample

Size: 476 KB

This marketing research proposal example tackles obtaining new sources of income and coming up with approaches to increase the product sales of an estate garden with their existing sources. This sample includes the necessary information that you can use as a guide in making your proposal more appealing to your clients. You can download this 27-page document in PDF file format and customize it according to your business needs.

8. Marketing Research Proposal Template

Size: 387 KB

This 5-page document includes an outline of a marketing research proposal . It also contains instructions and guidelines on how to write each part of the project, which can be enough to keep you guided until the end part of your proposal. It includes relevant links for more clarification about certain parts of the proposition. This file will serve your needs if you are in college and still learning on how to create a market research proposal.

9. Marketing Research Proposal Example

Not all popular social media are reigning in terms of advertisement. There may be media channels that are booming in terms of the number of viewers/users. However, there are a few more factors to consider for a company to list his product in an advertising firm. This marketing research proposal example examines how to make a large social media platform’s  advertising  more efficient. Download this file to learn more about this study on online marketing.

10. Sample Marketing Research Proposal

Size: 90 KB

As a businessman, you should be knowledgeable enough before you place your money into any diversified investment . If you already have a business, you may want to do more research about your product and gain an advantage in marketing. The  Sample Marketing Research Proposal  (shown above) discusses the uses of olive oil in general, the applications of existing products, and the most reliable ways to promote their products. If you are planning to create a proposal with a similar problem, download this file to get started.

11. Proposal for Association Market Research Sample

Size: 10 KB

The last example that we included in our list is a proposal for market research for an association. The study’s goal is to know the educational needs of the members and nonmembers of the association. If you are planning to research about a similar subject, you may want to check this sample out to get started in your research. You can download this file in PDF format for free. Try it now!

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Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

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Free Content Marketing Proposal Template

Discover the power of efficiency and precision with our free Content Marketing Proposal Template, tailored to meet the dynamic needs of modern marketers. Perfectly crafted to align with your strategic goals, this template is your key to unlocking a streamlined approach to content marketing planning. Download now and experience the transformative impact on your proposal process.

10 assets below

Understanding the Client's Needs

Begin your proposal by demonstrating a thorough understanding of the client’s unique business objectives, target audience, and market challenges. This section sets the foundation for a personalized content marketing proposal template, showcasing your commitment to crafting a strategy that aligns with the client's specific goals and requirements. Emphasize how this insight drives your approach to content creation and distribution.

Content Marketing Overview

Provide a comprehensive overview of content marketing and its significance in achieving digital marketing success. Explain how content can attract, engage, and convert audiences, serving as a core component of the marketing funnel. This section helps contextualize the rest of your content marketing proposal template, illustrating the value and potential impact of well-executed content marketing strategies.

Our Approach to Content Marketing

Detail your unique methodology for content marketing, emphasizing how it differentiates from conventional strategies. Discuss your team's expertise in understanding trends, leveraging insights, and employing innovative tools to deliver compelling content. This section of the content marketing proposal template should reassure the client of your capability to manage and execute a content marketing plan that resonates with their audience.

Content Strategy

Lay out your planned approach to creating relevant and engaging content tailored to meet the client’s objectives. This section should detail the types of content you will produce, such as blogs, videos, infographics, and podcasts, and how each will contribute to the overall marketing goals. Also, discuss the research and analysis that will inform your content creation, ensuring it is data-driven and targeted.

Content Creation Process

This section explains our content creation process, from brainstorming and research to writing and editing.

Content Promotion

Describe how you will amplify the reach of the produced content. This should include a mix of organic and paid distribution channels such as social media, email marketing, PPC campaigns, and influencer partnerships. Explain how each channel fits into the broader content marketing strategy outlined in your proposal template, and how they will be used to drive engagement and conversions.

Measurement and Reporting

Outline the metrics and KPIs you will use to measure the success of the content marketing efforts. Discuss the tools and technologies for tracking these metrics and how you will report these findings to the client. This section ensures transparency and accountability, showing the client your commitment to continuously optimizing the content strategy based on measurable outcomes.

Case Studies

Reinforce your proposal by showcasing successful content marketing campaigns you've executed in the past. Include specific examples that highlight your team’s expertise and success in delivering results for clients. Each case study in this content marketing proposal template should detail the client’s objectives, the implemented strategies, and the outcomes, providing proof of your firm’s capability.

Pricing and Packages

Provide detailed pricing information for different content marketing packages. This section should be clear and straightforward, listing what each package includes and at what cost. Highlight the value each package offers, and tailor them to various needs and budgets to cater to a broader range of clients within your content marketing proposal template.

Clearly outline the steps the client needs to take to commence the partnership. Include timelines for the decision-making process, what is needed from the client to get started, and any initial meetings or consultations that must be scheduled. This final section of the content marketing proposal template should motivate the client to act, reinforcing the benefits of your proposed solution.

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Benefits of Content Marketing Proposal Template

Streamlined strategy development.

Our template simplifies the process of crafting a detailed and effective content marketing strategy. It guides you through every step, ensuring that no critical element is overlooked. From setting clear objectives to mapping out content distribution channels, it provides a structured approach to planning, making it easier for you to develop a comprehensive and coherent strategy.

Customizable and Flexible

Adaptability is key in content marketing, and our template reflects this. It is designed to be easily customizable, allowing you to tailor every section to fit the unique requirements of your business or clients. Whether it’s integrating brand-specific elements or adjusting the strategy to cater to different industry demands, this template offers the flexibility needed to create a proposal that resonates with your audience.

Enhanced Communication

Clear and effective communication is the backbone of successful client relationships. Our template helps you articulate your content marketing plans and goals in a clear, concise, and compelling manner. It’s structured to present your ideas logically, ensuring that stakeholders and clients can easily understand and appreciate the value and potential impact of your content marketing strategies.

Time and Cost Efficient

Time is a valuable commodity, especially in the fast-paced world of digital marketing. Our template is designed to save you both time and resources in the proposal creation process. By providing a ready-to-use framework, it reduces the hours spent on drafting and formatting, allowing you to focus more on strategy and less on administrative tasks. This efficiency translates into cost savings, as it frees up resources that can be redirected to other important aspects of your business.

Professional Presentation

First impressions matter, and a professionally presented proposal can set the tone for a successful business relationship. Our template ensures that your content marketing proposal is not only informative but also visually appealing. It’s designed to impress potential clients with a well-organized layout, clean formatting, and a professional aesthetic. By using this template, you demonstrate attention to detail and a commitment to excellence, qualities that clients look for in a content marketing partner.

Transparent Pricing Structure

With ‘Pricing and Packages’, you can clearly communicate your service offerings and pricing, setting clear expectations and reducing the potential for future misunderstandings.

Guided Next Steps

The ‘Next Steps’ section helps guide the client through the decision-making process, making it easier for them to understand how to proceed with your services.

Enhanced Engagement Through Tracking

Highnote’s tracking capabilities provide real-time insights into how clients are interacting with your content marketing proposal. This enables you to understand their interests better and tailor your follow-up communications accordingly.

Comprehensive Client Insights

The ‘Understanding the Client’s Needs’ section enables you to demonstrate a deep understanding of your client’s unique challenges and goals, fostering a sense of alignment and trust from the outset.

Clear Marketing Vision Presentation

The ‘Content Marketing Overview’ and ‘Our Approach to Content Marketing’ sections allow you to present a clear and visionary approach, showing clients not just the ‘what’ but the ‘why’ behind your strategies.

Strategic Content Roadmap

With sections like ‘Content Strategy’ and ‘Content Creation Process’, you can lay out a clear roadmap for content development, from ideation to execution, giving clients a transparent view of the journey ahead.

Dynamic Promotion Strategies

The ‘Content Promotion’ section helps you outline your strategies for amplifying content reach, demonstrating your understanding of the importance of not just creating content, but ensuring it is seen and engaged with.

Quantifiable Success Metrics

Measurement and Reporting’ sections empower you to set clear, quantifiable targets and the means to report on these, showcasing your commitment to results and continuous improvement.

Proven Success Stories

Including ‘Case Studies’ gives you an opportunity to showcase past successes, providing concrete examples of your expertise and the results you’ve achieved for similar clients.

Close More Deals with Highnote's Free Content Marketing Proposal Template

Transform your client pitches and secure more deals with Highnote’s free Content Marketing Proposal Template. This expertly crafted tool serves as your key to developing proposals that are not only persuasive and clear but also deeply resonate with any audience, from burgeoning startups to established corporate giants. 

The content marketing proposal template empowers you to articulate your content marketing strategies in a manner that is both compelling and easy to understand for every potential client.

Highnote’s content marketing template goes beyond being just a document; it acts as an all-encompassing guide through every facet of a successful content marketing plan

It’s structured with specific sections such as Understanding the Client’s Needs, Content Marketing Overview, Our Approach to Content Marketing, Content Strategy, Content Creation Process, Content Promotion, Measurement and Reporting, Case Studies, Pricing and Packages, and Next Steps. 

Each section is meticulously designed to assist you in effectively communicating the value of your strategies, making sure clients fully comprehend the potential and impact of your content marketing efforts.

In line with the needs of today’s marketer, Highnote’s content marketing template strikes a perfect balance between creativity and professionalism. It enables you to present your unique strategy in a format that is both innovative and business-focused, key for establishing trust and credibility with clients. This equilibrium highlights your grasp of both the creative and analytical sides of content marketing.

Additionally, Highnote’s content marketing proposal template integrates advanced tracking capabilities, providing you with insightful analytics on how clients interact with your proposal. This feature allows you to make informed follow-ups based on how clients engage with different sections of the content marketing proposal. You can see which parts they spent the most time on, giving you an idea of their interests or potential concerns. This level of insight is instrumental in tailoring your follow-up discussions and strategies, ensuring that you address client needs and queries more effectively.

By leveraging Highnote’s free Content Marketing Proposal Template, you don’t just offer a service; you position yourself as an industry thought leader who educates clients about the pivotal role of content marketing. This educational stance is crucial for fostering long-term client relationships, as they value a partner who provides added insight beyond mere service provision.

Embrace this tool from Highnote to elevate your professionalism, stand out in the competitive field of content marketing, and transform your proposal process into a dynamic avenue for growth and success. Download it now and begin your journey towards more impactful and client-focused content marketing proposals.

FAQs about Content Marketing Proposal Template

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Highnote offers monthly and annual billing to accommodate varying needs. The exact cost depends on your chosen billing cycle. The annual subscription costs $29 per month, while the monthly subscription costs $35.

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