example of ice cream business plan pdf

Ice Cream Shop Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful ice cream shop. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your ice cream shop’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an ice cream shop business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your ice cream shop concept into reality. Let’s dive in!

Our ice cream shop business plan is tailored to cover all essential aspects for a well-rounded strategy. It details the shop’s operations, marketing initiatives, market environment, competitors, leadership structure, and financial projections.

• Executive Summary : A quick overview of your Ice Cream Shop’s idea, market potential, the team behind it, and financial strategy.
• Ice Cream Shop & Location: Describes the shop’s design and prime location for attracting ice cream lovers.
• Supply & Operations: Explains the supply chain, ice cream-making process, and day-to-day operations.
• Key Stats: Presents the size and growth of the ice cream market.
• Key Trends: Points out trends like artisanal flavors and health-conscious options.
• Key Competitors: Identifies competitors and what makes your shop unique.
• SWOT : Brief strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Short strategies for getting and keeping customers.
• Timeline : Major milestones from start-up to the first year’s end.
• Management: Gives info on the team running the shop and their responsibilities.
• Financial Plan: Forecasts finances over 5 years, covering income, expenses, and profits.

Ice Cream Shop Business Plan

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Executive Summary

The Executive Summary introduces your ice cream shop’s business plan, providing a succinct overview of your shop and its offerings. It should describe your market positioning, the variety of ice cream flavors and related products you offer, its location, size, and a summary of daily operations. 

This section should also discuss how your ice cream shop will fit into the local community, including the number of direct competitors in the vicinity, identifying who they are, along with your shop’s unique selling points that set it apart from these competitors. 

Additionally, it should include information about the management and co-founding team, outlining their roles and contributions to the shop’s success. Furthermore, a summary of your financial projections, including revenue and profits over the next five years, should be included here to offer a comprehensive view of your ice cream shop’s financial strategy.

Ice Cream Shop Business Plan Executive Summary Example

Business Overview

The  business overview  section in your executive summary should present a succinct description of your ice cream shop. This includes its name, location, and an overview of daily operations that set the stage for its distinctive features.

A crucial aspect is your  unique selling proposition  ( USP ), which distinguishes your ice cream shop from competitors. Whether it’s your focus on artisanal production methods, offering unique seasonal flavors, or promoting sustainability, your USP is pivotal in capturing the audience’s attention and showcasing the distinctive value your business brings to the market.

Example: For instance, “Scoops & Swirls,” situated in the heart of downtown Oakwood, occupies a 1,800 sq. ft. space on Market Street. Operating from noon to 10 p.m., it offers a plethora of ice cream flavors ranging from timeless classics like creamy vanilla to inventive options like avocado-lime sorbet. The shop’s USP lies in its commitment to creating indulgent, handcrafted flavors using locally sourced, organic ingredients, appealing to health-conscious consumers seeking a guilt-free treat.

Market Overview

An in-depth understanding and portrayal of the market’s size, growth trends, and industry dynamics form the crux of the  market analysis . This segment should highlight the potential of the ice cream market, supported by relevant data such as market value and growth rates.

Discussing industry trends, such as the growing demand for unique and artisanal flavors or eco-friendly packaging, offers insight into the evolving landscape and where your ice cream shop fits within it. Additionally, identifying  key competitors  and elucidating how your shop stands out in this  competitive  environment is paramount.

Example: Within the US ice cream shop industry, boasting a substantial value of $1.9 billion in 2023, with an anticipated growth rate of +4.4% annually over the 2023-2029 period and accommodates approximately 17,000 ice cream shops, Scoops & Swirls distinguishes itself by championing locally sourced, organic ingredients. While competing with established national chains and local dessert parlors, its commitment to sustainability and artisanal craftsmanship sets it apart, catering to the environmentally conscious consumer base seeking premium, ethically sourced indulgences.

Management Team

Highlighting the background and expertise of the management team is crucial. Emphasize the key qualifications and experiences of team members, showcasing their expertise and underscoring their contributions to the shop’s success.

Example: At Scoops & Swirls, the management team, led by co-founders Anna Garcia and David Chen, leverages a combined experience of over 20 years in the food and hospitality industry. Anna brings expertise in business administration and marketing, while David’s background in culinary arts and supply chain management ensures excellence in product quality and sourcing, providing a solid foundation for the shop’s success.

Financial Plan

The financial plan overview should provide a concise summary of your financial objectives and projections, including revenue targets and profit margins, offering a clear trajectory of your ice cream shop’s financial journey.

Example: Scoops & Swirls aims for annual revenue of $700,000 and a robust 15% profit margin ( EBITDA ) by the year 2028. The financial strategy involves an  initial investment  in premium ingredients and sustainable packaging, coupled with robust  marketing initiatives  leveraging social media and community events, positioning the shop for sustained growth and profitability within the local market.

For an Ice Cream Shop, the Business Overview section can be succinctly divided into 2 main parts:

Ice Cream Shop & Location

Briefly describe the ice cream shop’s physical setting, emphasizing its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the shop’s location, highlighting its accessibility and convenience for customers, such as its proximity to popular community spots or ease of parking. Explain why this location is beneficial for attracting your target clientele.

Supply & Operations

Detail the variety of ice cream flavors and related products offered, from classic favorites to unique, artisanal creations. Outline your sourcing strategy, ensuring it reflects a commitment to quality and, where possible, local sourcing.

Explain your operations, including how ice cream is stored, served, and the measures in place to maintain the highest standards of hygiene and customer satisfaction. Highlight any special offerings, seasonal flavors, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Industry size & growth

In the Market Overview of your ice cream shop business plan, start by examining the size of the ice cream industry and its growth potential. This analysis is crucial for understanding the market’s breadth and identifying opportunities for expansion.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in artisanal and gourmet ice cream, the demand for a wide range of flavors including exotic and locally inspired ones, and the growing popularity of health-conscious options like dairy-free and low-sugar ice creams.

For example, highlight the trend towards customization and personalization in ice cream servings, as well as the incorporation of organic and sustainable ingredients.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your ice cream shop in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps identify your ice cream shop’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Ice Cream Shop Competitors

Commence your competitive analysis by identifying the primary competitors in your area. Direct competitors include other ice cream parlors offering similar products and experiences. This encompasses local artisanal ice cream shops, national chains, and dessert establishments serving ice cream.

Don’t overlook indirect competitors, such as frozen yogurt shops or gelaterias, which may not sell traditional ice cream but cater to a similar customer base seeking frozen treats.

Utilize online resources like Google Maps, Yelp, or social media platforms to gain insights into customer reviews, ratings, and competitor locations. For instance, if “Sweet Swirls Gelato” receives praise for its exotic flavors and creamy texture consistently, this denotes a key strength to consider.

Ice Cream Shop Competitors’ Strategies

Understanding the strategies adopted by your competitors involves diving deep into various dimensions of their business operations:

• Ice Cream Offerings:  Scrutinize the range of flavors, toppings, and unique items. If “Healthy Scoops” is gaining traction with its dairy-free and low-sugar options, it signals a burgeoning market preference for healthier frozen treats.
• Customer Experience:  Evaluate the in-store ambiance, quality of customer service, and overall experience provided. A store like “Chill Haven” might carve its niche with vibrant décor and interactive customer service, potentially attracting a specific clientele seeking such experiences.
• Pricing Strategy :  Conduct a comparative analysis of pricing structures against competitors. Are you positioned as an economical choice akin to “Budget Cones,” or do you align with premium offerings like “Gourmet Gelato”?
• Marketing Tactics:  Observe the marketing approaches adopted by competitors. Do they heavily rely on social media engagement, collaborate with local influencers, or organize distinctive events to entice customers?
• Innovation and Specialization:  Consider any distinctive selling points or specialized techniques. Perhaps a store like “Retro Freeze” sets itself apart with vintage-themed presentations or emphasizes the use of locally sourced, artisanal ingredients.

What’s Your Ice Cream Shop’s Value Proposition?

Reflect deeply on what makes your ice cream shop stand out in a crowded market. This could manifest through signature flavors exclusive to your shop, a unique customization concept allowing customers to create personalized treats or an unwavering emphasis on using organic ingredients sourced directly from local farms.

Identify market gaps through customer feedback and emerging trends. For instance, the escalating demand for plant-based ice creams could present a lucrative opportunity if competitors have yet to explore or address this burgeoning segment.

Tailor strategies according to your location. An ice cream shop situated in a tourist-heavy area might emphasize novelty items and cater to diverse tastes, while one in a suburban neighborhood could concentrate on fostering family-friendly experiences and community engagement initiatives.

First, conduct a SWOT analysis for the ice cream shop , highlighting Strengths (such as unique flavor offerings and a prime location), Weaknesses (including seasonal fluctuations in demand or limited indoor seating), Opportunities (for example, a growing interest in artisanal and gourmet ice cream), and Threats (such as new competitors entering the market or changes in health trends that may impact ice cream consumption).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through innovative flavor launches, special promotions, an engaging online presence, and participation in local events and festivals.

Marketing Channels

Employing various  marketing channels  is crucial for increasing brand awareness and drawing customers to your ice cream shop.

Digital Marketing

Utilize online platforms:

• Social Media Engagement:  Engage with your audience on platforms like Instagram, showcasing enticing visuals of your ice cream creations, behind-the-scenes content, and customer testimonials. Leverage Facebook for community engagement and Twitter for real-time updates and promotions.
• Email Marketing:  Develop an email list offering exclusive discounts or insider updates. Send newsletters featuring flavor launches, special promotions, and events at your shop.
• Website and SEO:  Maintain an informative, user-friendly website highlighting your menu, shop location, hours, and an engaging blog with ice cream recipes, fun facts, or customer stories. Optimize for local SEO to enhance visibility.

Local Advertising

Connect with the local community:

• Local Outreach:  Distribute visually appealing flyers in high-traffic areas, collaborate with nearby businesses for cross-promotions, and sponsor community events or fundraisers.
• Partnerships:  Forge partnerships with nearby cafes, restaurants, or event organizers to showcase your ice cream or create joint offerings.

Promotional Activities

Entice customers with compelling offers:

• Special Deals:  Crafting compelling offers involves aligning them with seasons, festivities, or local events. For instance, during summer, launching a ‘Sunshine Sorbet Series’ might capture attention while offering ‘Back-to-School Bundles’ in autumn could attract families.
• Loyalty Programs:  Implementing a loyalty program could involve tiered benefits for frequent patrons, special birthday treats, or exclusive early access to new flavors or seasonal launches.
• Referral Rewards:  Incentivize customers to refer friends by offering discounts or free toppings on their next purchase.

Sales Channels

Optimizing  sales channels  helps maximize revenue while enhancing the customer experience at your ice cream shop.

In-Store Upselling

Encourage additional purchases:

• Upselling Techniques:  Train staff to suggest toppings, add-ons, or upsized portions to enhance the customer’s order.
• Merchandising:  Display merchandise like branded apparel, mugs, or take-home ice cream packs near the checkout counter.
• Combo Deals:  Offer bundled deals, such as ‘Ice Cream + Beverage Combos’ or ‘Family Pack Specials’ to encourage larger purchases.

Online Sales and Ordering

Facilitate convenient ordering options:

• Online Ordering System:  Implement an intuitive online ordering platform on your website or mobile app, offering in-store pickup or local delivery services.
• E-Commerce:  Expanding beyond ice cream sales, your online store can become a hub for merchandise and accessories. Consider offering branded merchandise, such as ice cream-themed apparel, mugs, or even freezer-friendly storage containers. DIY ice cream kits with pre-measured ingredients and instructions can attract hobbyists eager to replicate your signature flavors at home

Membership and Subscription Programs

Foster customer loyalty:

• Subscription Services:  Craft subscription plans catering to various customer preferences. Offer monthly or weekly ice cream deliveries, ensuring a regular supply of indulgences right to their doorstep.
• VIP Memberships:  Establish an elite VIP club that offers unparalleled benefits to loyal patrons. Provide early access to limited edition flavors or seasonal releases, inviting them to exclusive tasting events.

Strategy Timeline

Finally, create a detailed timeline that outlines key milestones for the ice cream shop’s opening, marketing initiatives, customer base development, and potential expansion plans, ensuring the business progresses with clear goals and strategic direction.

The Management section focuses on the ice cream shop’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the ice cream shop towards its financial and operational goals.

For your ice cream shop business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your ice cream shop’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your ice cream shop business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Ice Cream Business Plan Sample

Published Feb.05, 2024

Updated Apr.23, 2024

By: Brandi Marcene

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Table of Content

Ice Cream Shop business plan for starting your own ice cream shop

  The primary purpose of this ice cream shop business plan is to highlight the parameters by which principals will continue to build, develop, and operate an ice cream shop, which owns a prominent location.

Kevin D, the managing director of the ice cream shop, and the owner of the Ice Shop Company, Inc., are confident and eager to find a larger store within Texas (United States).

Kevin D, The American Ice Shopping Company, Inc., and owners Marry, and Evan Dwyer hope the store will be a success among other national stores already committed to doing business in Texas.

How to open an ice cream store

To open an ice cream store, it is very important to have a parking space. Buying ice cream is usually the customer’s impulse decision. Therefore, an ice cream shop should be easily accessible and have adequate parking. Find a location near businesses such as markets, baby clothing/toy stores or family restaurants .

Executive Summary

  Kevin D (owner), of the Ice Cream Shop, this single retail store will sell the ice creams and related products, all of which will be made by the owner under its own name.

Proceeds will be primarily from the sale of ice cream and related products consumed within the Davis Plaza. Owners will also sell ice cream cakes, traditional cakes, birthday cakes and cola products. Sales in the first year are expected to reach $74,890.00 and will grow at an average annual rate per year for the first five years of operation.

How to start a business?

  In this Ice cream startup business plan , we expect the initial required costs of $75,000 to $100,000 based on the cost of starting the ice cream shop and other liability. We are not expecting for the loan as of now. Therefore, we will be bearing the startup cost initially.

How to implement business management?

The principals, themselves, will manage this ice cream business plan . A qualified person will be the hand-in-hand manager for the day-to-day operations of the shop, with the help of the department. The manager will have the following responsibilities and perform the following duties:

Customers of ice cream shop

Without any customers, it doesn’t matter how big your ice cream is. Customers are the most important thing for any business to succeed. How to promote your new ice cream business ?

Well, there is the old-fashioned way and the modern technological way. You have to do both!

What target of this business?

The main goal of the ice cream startup business plan is to offer products related to ice cream advertising to large and small stores at regular national and international discounts on regular wholesale-purchase orders at competitive rates. We want to stand out from the other shop owners and offer a wide range of products that surpass our competitors, thus making our ice cream business plan a more attractive option.

 Company Summary

The company will be owned by Kevin D and one or two additional partners. Currently, no investment has been received from the other owners. However, it will hold a majority stake in the company under Kevin’s control. A buy/sell agreement with other investors will be established when a limited liability company (LLC) is formed to allow an exit strategy for one or all investors.

Business plan for investors

• Plan your business

When starting an ice cream shop, the business/startup, the shop owner will involve a consultant to help implement a business plan early on. Ice cream shop or store Expenditure Budget / Funds for a Startup – Comes from legacy and business credit.

• Define your brand

The ice cream shop’s measuring stick will be its unique approach to how to start a ice cream shop for personal customization based on customer satisfaction and customer needs. No customer is the same; they will not be treated generously. We are not only another shops, we

• How to advertise and market a business

In the business plan for ice cream store , will be very involved in the promotion and marketing of the social media market. Digital marketing is at the heart of any successful ice cream business plan  today. Instagram, Twitter, Facebook, and LinkedIn will be the main target areas. A full-time digital marketing expert will be hired to run this page of the business to maintain its presence online.

• Establish web presence

A new website is currently under construction to engage the most effective web presence. It engages customers and gets new ones. Customers can order online as well as go to the store. Thus, it attracts a large customer base. Staying up to date with Google Analytics is key to maintaining a high search level.

 Company owner

The owner of the ice cream shop is a young man Kevin D who has a career in university. Kevin D comes from a family that has been in the ice cream and custard/food industry for two generations and dreamed of one day owning his own ice cream shop business. His knowledge of the field of food industry is immense, and his effort will be greatly appreciated.

 Why the ice cream shop is being started

Coming from a long line of family business owners, he always knew that he wanted to create his own identity in life, to be his own boss, to create his own new company from scratch. With this in mind, the university was her starting point. They need to gain more knowledge than she already has to ensure the success of her ice cream business plan .

 How the ice cream shop will be started

A lucky legacy enables the birth of an ice cream shop with a small business loan and the business plan for ice cream store . Besides, help from a business partner, consultant, and family business owner, the business will be operated.

In the sample business plan for ice cream shop , the owner is highlighting that the customers can choose the taste of frozen custard (vanilla, chocolate and one or two additional daily flavors) and then mix it with the Italian ice flavors of their choice (more than 30 flavors are offered daily to the customers). In addition, the customers can enjoy their desserts in a warm, soothing atmosphere like the upstairs of the ice cream shop.

The Products

• It tastes rich because it is made with an egg base.
• Low in fat and sugar than most premium ice creams
• Smooth and creamy texture.
• Taste of antique home (made fresh every day.)
• High density (it fills more than soft service due to low wind gusts.)
• Italian ice

Fruit-flavored ice cream with a smooth texture (very small ice crystals)

• A sweet and fat-free frozen product
• Made without milk or egg products
• Made with real fruit concentrate
• The consistency of a slash

Marketing Analysis of Ice Cream Shop Business

Market trends.

In recent 4 to 5 years, the ice cream and frozen confectionery industry have seen significant growth. Much of this growth has come in the premium and super-premium ice cream segment. Kevin’s Ice cream shop will serve products that come in the premium ice cream segment. Premium and super-premium products are commonly found in scoop stores such as Goldstone Creamery, Ben & Jerry and Prince Bucklers.

• 13% over 65 Years
• 45 to 25% between 45 to 64 Year
• 25% from 25 to 45 Years
• 12% from 18 to 25 Years

Marketing Segmentation

Customer groups for Kevin’s Ice Cream shop will be:

• 18-24 year olds

For the ice cream business plan project our market research identifies approximately 38,000 customers in the Texas area within this age range. The target customer is going to be the central part of “Ice cream shop”: half college students and half locals. They tend to spend more on expensive products than they buy.

• First families

These are the children who grew up in the Texas and nearby population. Most of their children are not yet teenagers. By targeting this group, we can not only build a large-scale instant business but also build long-term clients in children.

Increasing our downtown location and customer base will attract customers outside of our target groups, including those attending Saturday market, coming to town to shop, or attending plays or music events. We estimate that this third market segment of about 3,160 people (1% of the total local population) is conservative.

Business Target

16-24 year olds age group customers go out for ice cream more than any other age group. Among the 16-24 age group, the “Texas” location is important because they occupy a large area around the store location. They are accessible through music, mostly R&B, and they prefer valuable products that are compatible with our product offering.

What is the target Market?

The “first families” were chosen because of their growing population, number, and desire to go out frequently for ice creams. Their lifestyle is particular because they are the most accessible group to market. They all have young children, so strategies towards children or child-related markets can be very useful in testing and developing sales.

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In the ice cream businesses, we plan to reach the first families with their children. Kevin’s Ice Cream shop will sponsor a small league ball team and provide free ice creams on days when players win a game. This will draw them and their families to the store.

How to keep customers coming back?

  We also invite local elementary schools to visit our facilities. We will teach children how to make ice creams with various flavors. We allow each child to create their work; we hope they enjoy their time in our scoop shop so much that they wish to bring their parents back.

What will be the average receipt of the business?

The average customer receipt will range from $ 10 to $ 100, depending on the size of the business ordering the ice creams. Items purchased in bulk expect an average of $ 1000 receipt.

Product Pricing

Our prices are very low so that even middle class people can buy such products and get it easily. Therefore, our goal is to include all kinds of customers who want to have an unique taste and a variety of ice creams.

Marketing Strategy

Our online presence will increase our marketing online in the form of a professional website compatible with mobile phones. We direct traffic through our site by using/delivering an add-on to our customers. It will be essential to create regular food-centric content with keywords that are guaranteed to get high marks in search engines. We post the best offers on social media sites like our Facebook page to engage our followers and buy and click on our website. Using Facebook and Instagram ads for businesses to promote our products will be part of our implementation in Offset.

Competitive analysis

Kevin’s Ice Cream Shop has two competitive analysis points:

• Rich and creamy, high class, low fat, frozen desserts.
• Our friendly, neighborly attitude to our customers.

Both of these selling points help to achieve the overall goals of a consistent customer base with continuous sales. Our focus on paying personal attention to our customers, and engaging in local events and clubs will set us apart from our competitors.

Sales Strategy

Our sales strategy is primarily focused on delivering the highest quality products and services to our target customers. Once a customer enters our shop, it is our job to make sure their experience with us is enjoyable. Product offers and prices are clearly posted behind the counter, and scoopers are educated about the products and processes involved in each, so they can answer all customer questions.

Sales Monthly

The Ice cream shop business may not be able to take a profit margin in the very first month, but our plan is to do so in order to mitigate that plan quickly. However, in terms of sales, we expect a rapid increase in the first four weeks of the store.

Sales Yearly

For the First and second years in a row, we expect a total increase of 36-40% in sales due to a modest annual sales volume and the dramatic difference between the monthly average of the opening months and their peers in the second year. In the third year, we expect a conservative 16% increase in sales revenue.

Sales Forecast

In the ice cream business proposal , our sales forecast is mainly determined by the foot traffic in the area, the season of the year and the current weather. The sales for the first year will be based on this plan are approximately $70,000.00 to $80,000.00 and $80,00.00 to $90,000.00 for the second year and $90,000.00 to $100,000.00 for the third year.

Personnel plan

We expect seasonal hiring of part-time employees. Since we do not offer any benefits to our employees, full-time employees will not be hired in the first year.

We expect two or three part-time employees to start working in May, except for two or three employers. Our two or three employees will share the hours per week because we expect the paid employee to work an average of 5 hours a day, seven days a week.

Company Staff

What staff needed to open a company?

For opening an ice cream shop or company the basic staff will be sufficient, which are as below-

•   Part-time employees
• Owner – Kevin D
• Other Owner(s)

Average Salary of Employees

How much costs average salary for all employees?

To start an Ice cream shop business, the following table describes the average annual salary of each employee and the total salary for the next 3 years –

Financial Plan

The growth is expected to increase from the second year of the owners of Kevin D’s ice cream shop. In addition, there will be a need of some extra fund to maintain the required inventory levels and to purchase additional inventory if sales are higher than expected. No other immediate financial needs are expected.

Important Assumptions

An important assumption is the initial sales forecasts. We made this estimate based on an hourly average found at a local ice cream shop. We are significantly reducing the number due to the weather, our unknown brand name, and foot traffic. These ratings are very conservative, and we expect real sales to surpass them immediately.

Brake-even Analysis

The gap-equivalence analysis shows that Kevin’s Ice cream shop has sufficient sales strength to be viable. Our breakpoint is $$6,719 per month. We estimate our average selling price to be $2.50, which is the approximate selling price for medium-sized ice cream at our retail outlet.

Projected Profit and Loss

In the first year, we expect a Profit of $10,000 to $12,000. This is mostly due to losses incurred in the opening months and continued pay and other expenses. Next year, we expect to see a steady and steady profit level of $17,000, to $18,000 and we expect our profit to rise to $27,000 to $29,500 in the third year.

Profit Monthly

The initial months’ profit we make can sustain all our operations and give us enough dividends to invest in the future growth of the ice cream business.

Profit Yearly

As already mentioned, we may be at a loss for the first-months operations, but we expect to touch the profit base within 3 or 4 months of operation so that our annual profits can recover all the losses.

Gross Margin Monthly

In the first 5 to 6 months, the profit margins will be negative; however, we expect a thicker margin base as profits increase.

Gross Margin Yearly

Annual margins will be better in the upcoming years. Also, this will help us expand our business and reach a more extensive customer base.

Projected Cash Flow

Kevin’s Ice cream shop expects to manage the cash flow in the first year with the help of cash and cash reserves from our first year loss of $17,000 to $18,000.

Projected Balance Sheet

As stated earlier, owners insist on long-term growth in business value rather than short-term returns. Our projected balance sheet shows a decrease in net worth from $6,000 to $7,000 in the first year. However, starting from the second year, we expect our net worth to increase to $5,000 to $6,500 gradually, and by the end of the third year, the value of the company will increase to $21,000 to $22,000.

Business Ratios

Our total margin is significantly higher than the industry average. We believe this is because the vast majority of the industry is made up of large-scale manufacturers using economies.

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Ice cream shop business plan template + PDF

This article offers a detailed Ice Cream Shop Business Plan template, ideal for those looking to start or grow their ice cream shop. Please note, the names and financial details provided within this sample are entirely fictional and are used solely for demonstration purposes. These examples aim to show how you can structure your own Ice Cream Shop Business Plan , ensuring it's tailored to the unique aspects of your ice cream shop endeavor.

To facilitate easy customization, we provide a downloadable "Ice Cream Shop Business Plan PDF" . This document is a crucial asset for entrepreneurs focused on developing a solid and effective strategy for either launching or expanding their ice cream shop. The 'Ice Cream Shop Business Plan' serves as a detailed guide, offering comprehensive insights into the ice cream industry, and equips you with the necessary tools to effectively manage and grow your ice cream business.

How this ice cream shop business plan sample was created

Effortlessly design your ice cream shop's business plan with our user-friendly service. Click on "Generate your business plan" and answer a set of straightforward questions about your shop. Our advanced AI will analyze your responses to craft a customized business plan, tailored to your unique goals. The process is swift and streamlined, usually taking only 5-10 minutes, and produces an organized, comprehensive plan. The flexible nature of our system also allows for adjustments, ensuring the plan aligns perfectly with your vision. Once you're satisfied, you can easily download the plan to your computer, giving you a clear, detailed roadmap to successfully launch and grow your ice cream business.

Ice cream shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Frozen Whispers is set to revolutionize the ice-cream industry with an appealing array of products that cater to children, teenagers, and adults alike. This ice-cream parlor, operating under a flat organizational structure headed by Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors, and ten Ice Cream Servers, aims to tantalize your taste buds with a myriad of ice cream flavors and desserts.

Our extensive product portfolio comprises sundae, milkshakes, and ice-cream cakes, among others. To accommodate customers' diverse lifestyle choices and dietary needs, we are committed to offering vegan and sugar-free options. We are determined to keep our offerings fresh and exciting by introducing unique and seasonal flavors regularly.

Frozen Whispers competes with formidable rivals in the market, such as Cold Rush Ice Cream, Chilled Chatters, Arctic Delights, Frozen Fables and Ice Dreams Parlor. Our strength, however, lies in our comprehensive range of products and commitment to inclusivity by offering vegan and sugar-free varieties. Nevertheless, we acknowledge the need to continuously innovate and strive for excellence, hence the regular introduction of new flavors and an unwavering commitment to high-quality, irresistible offerings.

Our skilled management team includes industry veterans such as Sarah Johnson, Alicia Clarkson, Emily Turner, Laura Sanders, and Robin Gordon, each bringing valuable professional expertise from notable companies like Baskin Robbins and Ben & Jerry’s. Their collective years of experience and proven track record in the food industry will drive Frozen Whispers’ success in the competitive ice-cream market.

Our marketing and sales strategy hinges on traditional advertising, digital marketing on popular social media platforms, in-store promotions, and strategic alliances with local events. We also plan to expand our reach by offering a delivery service through popular apps like UberEats and Grubhub.

Operationally, Frozen Whispers will source premium ingredients, attract skilled staff and maintain cutting-edge ice-cream-making facilities. With quality as our prime focus, we aim to sell 400 cones per day. Our operating hours will span from 10 AM to 10 PM, accommodating the varying schedules of our customers.

Financial projections indicate a favorable outlook over the next 3-5 years, with expected revenue reaching $500,000 in the second year and crossing the $1 million mark by the fifth year. However, we have identified potential business risks, including seasonal fluctuations, spoilage, health violations, fierce competition, and the adverse effect of COVID-19 on business operations. Each risk has an associated mitigation plan to counter potential devastation, and a contingency plan to ensure the business remains robust and profitable, even in the face of adversity. With thorough planning and a clear vision, Frozen Whispers is set to conquer the ice-cream industry, making every bite an unforgettable journey of flavor and delight.

Frozen Whispers is an ice cream parlor, located in the heart of New York City. The business was first conceived in 2018 by Sarah Johnson, a passionate ice cream enthusiast with a dream. Her vision was to create an oasis where everyone, regardless of age, could indulge in creative, mouth-watering ice cream varieties that far exceeded the traditional vanilla, chocolate, and strawberry offerings. The purpose of Frozen Whispers is not only to provide delicious ice cream but also to create a unique and memorable dessert experience.

We operate in the Food Services Industry, specifically in the Ice Cream Parlors segment. This industry is filled with intense competition but has remained resilient over the past decade due to its persistent popularity across all demographics.

Our mission is to provide a delicious escape from the everyday through our variety of gourmet ice creams. We intend to be the top management team of dessert lovers from every walk of life, promising an innovative variety of flavors, top-notch customer service, and a commitment to high-quality ingredients.

Frozen Whispers operates as a sole proprietorship, owned entirely by Sarah Johnson. We feel this structure benefits our business as it allows us maximum management flexibility, with the ability to adjust quickly and effectively to shifting market demands.

In terms of the projected long-term potential of the business, we see great promise. The appeal of ice cream is enduring and crosses all age demographics. With our focus on innovation and a commitment to quality, we envision Frozen Whispers evolving into a top destination for the dessert lovers, not only in NYC but across the state and, one day, the nation.

Looking towards the future, we plan for steady yet formidable growth. We aim to continuously expand our menu, whilst ensuring we consistently deliver the tastes and experiences our customers have come to expect. This growth will certainly introduce new challenges, but with Sarah Johnson and her committed team at the helm, we are confident in our ability to navigate these challenges and achieve our dream of making the world a sweeter place, one ice cream at a time.

Frozen Whispers aims to inspire a sense of anticipation and tantalize taste buds as customers look forward to savoring their picks. Ice cream for us is not just a business; it's a sweet journey that we love to share with everyone.

Frozen Whispers operates within the thriving ice-cream industry. The U.S. ice-cream market was valued at $57.7 billion in 2019 and is projected to grow at a compound annual growth rate of 5.3% from 2020 to 2027. This industry is driven by trends including the consumption of organic ingredients, demand for premium products, and continual flavor innovation.

Our target market comprises children, teenagers, and adults who revel in ice cream and desserts, specifically within the New York metropolitan area that has a population of approximately 19.3 million. With an intended focus on millennials who are leading drivers of the organic and sustainable food movements, we acknowledge the significant growth potential within this demographic.

The market's growing appetite for diversity and innovation fuels the demand for exotic and unexplored flavors alongside a strong preference for healthier options. Vegan, gluten-free, and low-sugar alternatives are sought after, along with artisanal hand-crafted ice creams that offer an upscale dessert experience.

Trends indicate consumer preference for personalized experiences, such as build-your-own-sundaes and mix-and-match flavor options. Subscription services and home deliveries are also gaining traction, mainly due to the recent pandemic's societal shifts.

A competitor analysis indicates several prominent competitors. Cold Rush Ice Cream, armed with its expansive flavor library and national brand recognition, holds a significant market share. Chilled Chatters is known for its unique flavor combinations and holds a loyal customer base. Arctic Delights, Frozen Fables, and Ice Dreams Parlor also offer stiff competition with their appealing marketing strategies and customer loyalty programs.

Potential barriers to entry include the established presence of competition and the substantial initial capital investment required for leasing premier locations, procuring machinery, and inventory build-up. Furthermore, ensuring compliance with food safety and health department standards requires continual investment and vigilance.

Frozen Whispers intends to navigate these barriers through strategic planning and execution. The investment in a highly experienced and committed management team will provide an advantage in business operations, strategizing, and problem-solving. Additionally, offering a variety of ice cream-based desserts that cater to vegan and sugar-free options can address market demands and set us apart from competitors.

Our unique and seasonal flavors, alongside superior customer service, should result in strong customer loyalty. By leveraging marketing platforms, both online and offline and engaging potential customers through local event partnerships, we intend to quickly establish ourselves as a premier destination for ice cream lovers. Offering delivery services through popular apps will also cater to consumer preferences and enhance our reach.

In conclusion, Frozen Whispers, equipped with a comprehensive understanding of the market, is well-positioned to step into the industry, develop a loyal customer base, and secure a good market share in the excitingly versatile world of ice cream.

Organizational Structure and Management

Frozen Whispers is set on a mission to provide a delightful, out-of-the-box ice cream experience. This ice cream shop, located in the heart of New York City, revolves around a flat organizational structure that promises efficient decision-making and improves communication.

The leadership team comprises Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors and ten Ice Cream Servers, each bringing their unique skills to the table. Sarah, a former regional manager of Baskin Robbins, brings valuable industry experience and an unyielding passion to the role. Emily, with over ten years of experience in food retail management, ensures seamless operations across the ice cream shop's facets.

Our staffing needs are met currently, but as we plan towards expanding our "Frozen Whispers" brand, we foresee increased manpower requirements for both back-end preparation and front-end customer servicing roles. Consistent recruitment and rigorous training of staff will be prioritized to maintain high service standards and food quality.

Human resources policies and practices at Frozen Whispers are designed to ensure an inclusive and engaging work environment. We believe in equal opportunities for all and adhere to strict anti-bias and anti-discrimination practices. Regular feedback sessions, performance evaluations, and emphasis on skill-enhancement underscore our commitment towards supporting our employees' well-being and professional growth.

External advisors and consultants play a crucial role in our company's progress, particularly in areas such as legal compliance, tax planning, and food safety standards. We count on the expertise of external HR consultants for the most updated and relevant HR practices.

On the finance front, robust financial planning steered by our Financial Controller, Robin Gordon, a seasoned CPA. Robin's extensive experience in retail finance provides us with solid footing in the sector while ensuring the effective and responsible management of resources.

Our primary competitors in the current market are "Cold Rush Ice Cream" , "Chilled Chatters" , "Arctic Delights" , "Frozen Fables" , and "Ice Dreams Parlor" . Our strengths lie in our unique flavor profiles, a firm commitment to quality, and unparalleled customer service. We aim to differentiate ourselves from our competitors by consistently introducing unique and seasonal flavors. However, we acknowledge challenges, such as maintaining consistency in flavor and quality, managing customer expectations, and the need for continuous innovation. We are confident that with strategic focus and implementation, we can turn these challenges into opportunities for growth and brand differentiation.

Frozen Whispers is centered around the creation and retail of quality ice-cream, including a variety of innovative flavors and novel dessert combinations. Consisting of our flagship range of classic flavors, we regularly innovate with unique seasonal and gourmet flavors derived from local and exotic sources. Our offerings also include custom-created sundaes, milkshakes, ice cream cakes, and other ice cream-based desserts. A blizzard of sweetness, if you will.

Our unique selling proposition is a fusion of quality, creativity, and customer responsiveness—reflecting a mix of classic and unusual flavors you won't find anywhere else. We cater to a broad range of tastes with vegan and sugar-free options. Under Sarah Johnson's creative stewardship, our shop offers an array of European and Asian inspired flavors that bring the global culinary scene home to New York.

Frozen Whispers is a startup currently in the beta phase. We are testing with a select group of local consumers while sourcing high-quality inputs from the creameries of Pennsylvania and organic fruit farms of Up-state New York. Although we are in the early stages, future plans involve expansion. In 3-5 years, we plan to establish a chain of stores in the Tri-state region and develop a national-brand presence.

We are currently awaiting the approval of patents for three of our unique flavors: Caramelized Fig & Cheese, Earl Grey Fudge, and Bourbon Pecan Pie. In addition, we have registered Frozen Whispers and our by-line "Whispering Sweetness" as trademarks, setting a strong foundation for future branding.

The production process at Frozen Whispers starts with quality ingredients sourced from reliable suppliers. The ice cream base is made fresh every day and pasteurized in-house. Flavors are then incorporated, followed by churning in high-end ice cream machines imported from Italy. This slow process allows the ice cream to have a denser, creamier texture.

Our major suppliers are local dairy farms affiliated with the Certified Organic Association of Northeastern New York, and the Pennsylvania Association for Sustainable Agriculture for fresh, organic fruits and cream. We have secured contracts with these suppliers for a continuous and stable supply of high-quality ingredients, ensuring minimal delays or disruptions.

Delivering a refreshing experience with every scoop, Frozen Whispers is here to make your ice-cream dreams come true with a truly unique, exquisite twist on beloved classics.

Frozen Whispers, born out of a love for ice cream and a passion for crafting unique flavors, has its headquarters nestled in New York City. What started as a playful exploration of dessert varieties by Sarah Johnson has grown into a business venture with a comprehensive range of products that cater to diverse tastes and age groups. The ice cream parlor offers a wide variety of flavors, sundaes, milkshakes, ice cream cakes, and numerous other desserts, with vegan and sugar-free options to cater to the health-conscious market.

Marketing Strategy:

Our marketing strategy revolves around online and offline channels. We intend to connect with our audience through social media platforms like Instagram, Facebook, and Twitter. These platforms allow us to showcase our products effectively, share behind-the-scenes content, announce new flavors, create brand stories and engage directly with our customers. We also recognize the critical role of search engine optimization (SEO) and plan to create a user-friendly website with regularly updated blogs about ice-cream trends and in-house developments. For offline promotions, we aim to collaborate with local events like food festivals, sports events, and community gatherings to create a presence within our target market.

Sales Strategy:

A robust sales strategy is crucial to our business objective. For sales activities, our prime channel would be our store; however, we will also adopt a delivery model operating via food apps like UberEats and GrubHub to increase our service reach. Our sales team, led by an experienced supervisor, will provide warm, friendly, and efficient service to our customers.

Pricing Strategy:

Our pricing strategy is based on a cost-plus pricing model. We have priced our products reasonably while ensuring excellent quality, which we believe differentiates us in the competitive market.

Distribution Channel:

Apart from our flagship store in New York City, our ice cream delivery model through UberEats and GrubHub aims to cater to customers who prefer enjoying our products within the comfort of their homes.

Promotion and Advertising Plans:

Our promotional plans include frequency-based customer reward programs to increase customer retention. We would also run regular discount offers during off-peak seasons. Advertising would primarily be digital, through social media and Search Engine Marketing.

Customer Service Policies:

Customer satisfaction is our top priority. We believe in a proactive approach to customer service - addressing concerns promptly and ensuring that all our customers leave with a smile.

Our business plan leverages strategic marketing and sales efforts, well-calculated pricing, efficient distribution channels, impactful promotion, and advertising efforts, and focused customer service policies. By doing so, we plan to establish Frozen Whispers as the go-to spot for all ice cream lovers, delivering not just a product, but a delightful experience.

Our operations workflow at Frozen Whispers involves opening the store each day at 10 a.m. We start by preparing the ice cream, which can take a few hours depending on the number of flavors being made that day. Once the ice cream is prepared, it's time to open the store. The servers are tasked with operating the cash register, taking orders, serving ice cream, and ensuring the shop remains clean and inviting. Manager Emily Turner and the shift supervisors divide responsibilities, manage staffing, and ensure the store runs smoothly.

The production process begins by choosing top-quality ingredients for our ice creams. Afterward, the ingredients are carefully mixed and frozen using our state-of-the-art ice cream making machines to ensure a perfect consistency and texture. Depending on the flavor, the ice cream might then be enhanced with mix-ins like nuts, fruit, or candy pieces.

Quality control is crucial in our operations. We regularly inspect our ingredients to ensure their freshness and taste. Our machines are also subjected to regular maintenance and sanitation procedures to ascertain their optimal functionality. Additionally, we pride ourselves on maintaining a clean and safe environment for our customers and employees.

Inventory management is another essential part of the operations. Inventory levels are reviewed daily, and the necessary orders are placed with suppliers to ensure we never run out of essential items. All inventory is stored in the appropriate cool storage facilities to prolong freshness and prevent waste.

We also pay attention to our supply chain management. We've partnered with reliable suppliers who provide us with high-quality dairy products, fruits, and nuts. Our partnership with these suppliers ensures we can provide our customers with consistent and excellent quality products.

Facilities and equipment needs are crucial to our operations. We operate from a well-situated store with excellent visibility and footfall. Our store was designed to show off the breadth of our offerings, with bright displays and comfortable seating. We have invested considerably in powerful freezers, high-quality ice cream making machines, and other small wares such as serving utensils and storage containers, necessary for day to day operations.

Overall, our operational plan integrates all aspects of our business, ensuring that customers are served exceptional ice cream in a pleasant environment by friendly staff.

Frozen Whispers projects substantial growth, positioning itself to capitalize on the increasing consumption of ice cream by children, teenagers, and adults. We have prepared a financial forecast, projecting substantial growth for the next three to five years.

Sales Forecast:

Within our first year, we project a conservative revenue target of $250,000. As the brand name becomes more familiar, we anticipate an increase in sales, reaching $500,000 in revenue by the second year, and crossing the $1 million threshold by the end of the fifth year.

Profit and Loss Projection:

In the initial stages of the business, startup costs and operational expenses may lead to limited profits or even minor losses. However, we expect to see positive growth from the second year onward with a net profit of $75,000.

Cash Flow Projection:

Due to the cyclical nature of the business, we project stable cash flow during the warmer months and predict a decrease during the colder months. However, our marketing initiatives and the introduction of winter-specific flavors will serve to bolster winter sales and maintain a favorable cash flow throughout the year.

Balance Sheet Projection:

We project an increase in assets over the next five years as the business grows and expects to see accumulated profits invested back into the business. Our short-term and long-term debts are projected to decrease as the profits roll in, leading to a strengthening of our equity position.

Break-Even Analysis:

Our break-even analysis shows that with an average sales price of $5 per ice cream serving and an estimated cost of goods sold at $2 per serving, we will need to sell an estimated 125,000 servings annually, or around 342 servings per day, to cover our fixed costs completely.

Financial Assumptions and Considerations:

These projections and analyses are based on several assumptions, including market stability and consistent consumer demand for ice cream. Changes in the economy, shifts in consumer taste, or the entrance of a new competitor could alter these projections. Considering this, we plan to review and adjust our financial forecasts as necessary every quarter to reflect the most up-to-date business and market situations.

Even with these considerations, we are confident that our offerings' uniqueness, sustainable business model, and the team's experience will make Frozen Whispers a success. The business aims not only for fiscal growth but also to be an integral part of our customers' delightful memories.

Frozen Whispers, like any businesses, faces potential risks that could disrupt operations. These risks include market risks, operational risks, and financial risks.

Market Risks:

• Demand Fluctuations: Since the business is in the ice cream industry, seasonal variations might affect consumers' interest. Mitigation Strategies: Develop diversified menu options like hot beverages and desserts for the cold season. Contingency Plans: Enhance advertising during low seasons. Creation and promotion of unique winter flavors.
• Market Saturation: Many competitors already exist in the market, and new ones might emerge. Mitigation strategies: Offer unique and innovative flavors and provide unparalleled customer service. Contingency plans: Launch marketing campaigns to increase visibility.

Operational Risks:

• Equipment Failure: Our business relies heavily on ice-cream making machines and cold storage units; these equipment's failure can disrupt operations. Mitigation strategies: Implement a regular maintenance schedule for all equipment. Contingency plans: Maintain relationships with equipment vendors for quick repairs or replacements.
• Staff Turnover: Being in the food industry, frequent staff turnover can affect our business operations. Mitigation Strategies: Offer competitive salaries, create a positive working atmosphere, and provide job training. Contingency Plans: Maintain a pool of trained part-time staff who can step in when necessary.

Financial Risks:

• Increased Costs: A rise in the cost of ingredients or equipment could affect our profitability. Mitigation strategies: Develop relationships with multiple suppliers to prevent dependency on one source. Maintain an efficient inventory system to manage stock and reduce waste. Contingency Plans: Review and adjust menu prices as necessary.
• Sales Volume Fluctuation: Sales might not meet projections, impacting our financial health. Mitigation strategies: Develop aggressive marketing strategies to attract customers and increase sales. Contingency Plans: Assess and adjust operational and marketing strategies.

Insurance and Legal Considerations:

To protect our business from potential legal issues, Frozen Whispers will comply with all necessary permits, licenses, and health regulations. We will secure liability insurance to protect the business against potential lawsuits. Additionally, we will insure our property and equipment against damage, theft, or loss.

In conclusion, a broad understanding of potential risks and strategic planning will help Frozen Whispers navigate difficulties and maintain resilience in the dynamic and competitive ice-cream industry.

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How to Write an Ice Cream Shop Business Plan

Ice cream is a classic dessert that never seems to go out of style – prepare your ice cream parlor dreams with this business plan template.

Tyler Martinez Author

Tyler Martinez

Restaurant Business Plan Template

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template.

Business Plan for Ice Cream Shops Guide

A la mode, in the US, means a dessert that is topped with ice cream, but the phrase is a French idiom that roughly translates to “fashionable.” Ice cream is one of life’s luxuries – only in recent history have we been able to maintain the freezing temperatures required to make and distribute ice cream. Aren't we lucky to get to live in this time of ice cream ubiquity?

Whether you're a Ben & Jerry's devotee or you've gotten familiar with the churning of a countertop ice cream maker, venturing into the world of ice cream is an exciting and delicious endeavor.

There are a variety of models of ice cream shops that find success – traditional ice cream parlors that revive a nostalgic aesthetic, more contemporary ice cream “laboratories” that experiment with flavors, toppings, and methods, gelato shops that serve up extra-rich, punchy flavors found in Italy, and shops that focus on Thai rolled ice cream, or any other specialty.

Even if an ice cream shop seems like a relatively low-risk venture – who doesn’t love ice cream? – it's crucial to build a business plan so that your shop can get started without setbacks and operate smoothly.

Why Build an Ice Cream Shop Business Plan?

There is simultaneously more and less competition in the ice cream market than one might expect. It seems easy to find an ice cream-focused fast food chain or parlor franchise like Dairy Queen, but those shops don’t dominate the market share.

Some customers are seeking an experience from another decade, whether they were there for it in the original or not. Ice cream parlors are one of those market niches where clinging to the past works – some of the busiest ice cream shops don’t have experimental flavors or nitrogen, they have charm and consistency.

Other customers want a specialized experience and are always seeking the next new trend. Ice cream shops that rely too heavily on a fad like liquid-nitrogen shakes often don’t have longevity. 

A business plan for your ice cream shop is crucial for helping you define if you want to interact with the classic ice cream parlor genre or define a sustainable new path that hops from trend to trend with the times.

How to Write an Ice Cream Shop Business Plan (Description, Examples, Proposals)

While the specifics of a business plan for an ice cream shop are unique, this restaurant business plan template is a helpful tool for imagining and executing your vision for an ice cream shop. Download a customizable version of the template below and read on to learn more about how to make it work for your shop.

Related Business Plan Resources

Ice Cream Shop Business Plan Executive Summary Ice Cream Shop Financial Plan Ice Cream Shop Operations Plan Ice Cream Shop Industry Market Analysis Ice Cream Shop Management Team

Elements of an Ice Cream Shop Business Plan

Executive summary.

As the first section of your business plan, the executive summary is your prime opportunity to make a good impression on your audience with a concise introduction to your concept and a summary of the operations of your ice cream shop. Drag your audience into your shop with vivid descriptions of your vision.

An executive summary introduces the key elements of your business plan – consider providing an overview of the budget, the shop’s mission and core values, and a coherent vision for your shop’s brand. Write your executive summary with the audience in mind, thinking about how you can grab the attention of potential investors and convince them to keep reading. With self-serve frozen yogurt in every strip mall, how will your ice cream shop excite customers (and investors)?

Company Overview

The company overview compliments the executive summary to provide a quick look at your ice cream shop’s business model, but this section is more practical than attention-grabbing. Provide readers with glossary to the rest of your plan with descriptions of your ice cream making process, information about ownership and management, and a walkthrough of the customer experience.

When people think of ice cream, they probably don’t see dollar signs – making an ice cream shop business plan attractive to investors with lots of portfolio options is a unique challenge that a detailed and attractive business plan can help you to meet. 

Team and Management

First, place yourself in the ice cream shop – are you a distant owner, the store’s general manager, research and development team or some combination of ice cream confectioner and financier? Then, provide information about the roles you will need to fill and how you will fill and organize those workers. 

It’s likely that you will have a relatively small team at your ice cream shop, even if you expand beyond just ice cream and other frozen treats. Consider writing about the employees you will hire and what kind of jobs you will be providing.

Sample Menu

Ice cream, shakes, frozen yogurt, gelato, sorbet, sundaes, ice cream cakes – ice cream shops offer a wide range of sweet frozen treats, and the range of desserts and flavors that you will offer in your shop is your opportunity to showcase your creativity.

You might include information about whether you will sell ice cream from a local vendor or make your own, and what kind of traditional or experimental flavors and serving methods you will feature. Is there a consistent theme for your menu or iconic custom flavors that you will offer seasonally? Will you offer drinks like Italian soda, or even some savory snacks for those without a sweet tooth?

A sample menu is one of the greatest assets of your business plan and building a menu is a productive exercise for ensuring that your plan is airtight before presenting it to potential clients or investors.

Restaurant Menu Templates

Use these menu templates as a starting point for your menu design or to give your menus a refresh.

Market Analysis

The market for ice cream is busy, and competition between self-serve frozen yogurt, nostalgic ice cream parlors, and contemporary frozen treat laboratories is intense. A strong, memorable, and coherent brand that fills a need in your local market is important for the success of your shop. 

Evaluate the local market. In your town, what opening is there for an ice cream shop and, furthermore, does that overlap with your vision? Is there more demand than the current market can meet? Or, how might you shift your vision to meet a market opening?

Explain to your potential investors or partners that you’ve considered a path to success for your business in the area you’re in, identify a potential base of customers, and planned to capture that market.

Marketing and Publicity

Finding an opening in the local market for ice cream shops is the first step but spreading the word about your business is the only way to get customers into your doors. Consider planning a grand opening to generate some intrigue for your store and detail how you’ll convince those new customers to become regulars.

Social media , print advertising, loyalty programs – these are all good strategies for marketing your ice cream shop but what will make them great is how they target your potential customers and convince them to visit your shop.

Branded Graphics

One of the most exciting aspects of building a cohesive brand across your business plan is creating branded graphics that convey your brand’s concept to both potential investors and customers. Think about how you might represent the ethos of your ice cream shop and the experiences that you plan to offer your customers through branded graphics and the design of the documents in your business plan.

Have fun with your ice cream shop’s branding – marketing to the inner child in us all is a solid strategy for a whimsical luxury like ice cream. 

Restaurant Marketing Plan

Create a marketing plan that'll drive repeat business with this customizable marketing playbook template and interactive calendar.

Business Operations

The business operations section of a business plan includes information about the client experience, sales and inventory, accounting, management structure, and the supply chain for the frozen treats on your menu. Consider and define the role you plan to play in your business as well. 

An ice cream shop might seem like a simple business model, but this section is your ultimate opportunity to plan for your business but building an outline of how it will run from the daily to the quarterly. A detailed business operations section also helps you prepare for sales and expense projections. 

Restaurant POS Comparison Tool

A free, customizable Restaurant POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF.

Sales Forecasts and Operating Expenses

The operating expenses for an ice cream shop include the costs of labor, insurance, products, equipment, rent, marketing, etc. which should all be balanced against sales forecasts in this section of your business plan. 

Business plans commonly include a break-even analysis, which compares the sales required to break even with the cost of expenses each month. Investors will be interested in the potential for profit and loss in order to assess the risk of contributing to your business, but a profit and loss statement for a business that isn’t open yet requires some educated projections.

A cash flow analysis shows investors that the company can support itself without additional investments by detailing planned spending on labor, supplies, and operations. Consider how the costs unique to running an ice cream shop, such as having a freezer repair technician on retainer, balance at the end of each fiscal quarter. 

Financing and Loans

Perhaps you’ve decided on an ice cream shop because it both fills a market need and is easier on your personal finances than a full-service restaurant. Even so, it's crucial to carefully consider your finances and prepare to apply for any necessary lines of credit or loans.

This financing guide is a valuable resource for figuring out your funding options – it goes into detail about loan options from brick-and-mortar banks, alternative loans, Small Business Association (SBA) loans, merchant cash advances, business lines of credit, crowdfunding, asking family or friends, commercial real estate loans, equipment financing, and purchase order funding.

Once you have a plan to fund your ice cream shop, provide potential investors with information about other investors and detailed financial plans with projections of profit and expenses of your business.

How to Present an Ice Cream Shop Business Plan

There are a few ways to prepare to talk to investors about your business plan and get them interested in your dream business. As you write and edit your plan, you’ll need to know it inside and out, and remember that the way you talk about your business should be tailored to the situation you find yourself in. For example, if you're at a networking event, you might want to have a 30-second elevator pitch prepared so that you can communicate everything you need to about your plan for an ice cream shop quickly. Be sure to include something exciting or make an opportunity for questions to keep people talking.

You can also send your business plan to investors and banks far and wide – put your concept and plan in the hands and minds of as many potential investors as possible. 

Once you secure a meeting with a potential investor or partner, you’ll want a more detailed presentation that presents all the key elements of your business plan – for an ice cream shop, that will likely include the focus of your ice cream menu and what kind of experiences you hope to provide.

It’s good to anticipate potential questions and prepare answers for questions you encounter for the first time. When networking, be honest and genuine, even if you don’t have a ready answer for each question that comes your way – investors will be interested in your charisma and savvy just as much as your ability to build a detailed plan. 

Related Ice Cream Resources

• Ice Cream Shop Name Ideas
• How to Open an Ice Cream Shop
• Ice Cream Shop Ideas and Concepts
• Ice Cream Shop Menu Ideas
• Ice Cream Shop Licenses and Permits
• Ice Cream Shop Design Ideas
• Ice Cream Shop Floor Plans

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Here is a free business plan sample for an ice cream shop.

Have you been fantasizing about opening your own ice cream shop but feel overwhelmed about where to start?

In the content that follows, we will present to you a comprehensive sample business plan tailored for an ice cream shop.

As you might be aware, a meticulously formulated business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your sweet venture.

To craft a winning plan with ease and precision, feel free to utilize our ice cream shop business plan template. Additionally, our specialists are on standby to review and refine it at no extra cost to you.

How to draft a great business plan for your ice cream shop?

A good business plan for an ice cream shop must cater to the unique aspects of this delightful and often seasonal business.

To start, it's important to provide a comprehensive overview of the ice cream market. This should include current statistics and an exploration of emerging trends, similar to what we've incorporated in our ice cream shop business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as families, young adults, tourists), and establish the distinctive positioning of your ice cream shop (gourmet flavors, locally sourced ingredients, dietary options like vegan or sugar-free, etc.).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market tendencies, and consumer preferences specific to ice cream consumption.

Product offerings are central to an ice cream shop. Detail the variety of flavors, cone options, and any additional treats or beverages you plan to sell. Explain how these choices align with the desires and expectations of your target customers.

The operational plan is vital. It should outline the location of your shop, the layout of the serving and seating areas if applicable, supplier relationships for ingredients, and the process of making and serving ice cream.

For an ice cream shop, it's crucial to highlight the quality and source of ingredients, the creativity of flavor combinations, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you intend to draw in customers and keep them coming back? Discuss promotional tactics, customer loyalty programs, and potential for additional revenue streams (like catering events or offering specialty desserts).

Incorporating digital strategies, such as a website or social media engagement, is also critical in the modern marketplace.

The financial plan is another cornerstone. It should cover the initial investment, projected sales, ongoing expenses, and the point at which the business will become profitable.

Given that ice cream shops can be highly seasonal, it's imperative to plan carefully and understand your financial projections. For assistance, consider using our financial forecast for an ice cream shop .

Compared to other business plans, an ice cream shop's plan must pay particular attention to seasonality, inventory management for perishable items, and the potential for fluctuating demand based on weather and tourism.

A well-crafted business plan will not only help you clarify your vision and strategy but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear operational strategy for managing an ice cream shop.

By presenting a detailed and substantiated plan, you showcase your dedication and preparedness for the successful operation of your ice cream shop.

To achieve these goals while saving time, you can start with our ice cream shop business plan template .

A free example of business plan for an ice cream shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for an ice cream shop .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The ice cream market is a dynamic and evolving industry with significant growth potential.

Recent estimates value the global ice cream market at over 60 billion dollars, with projections indicating a continued increase due to the rising demand for innovative and premium frozen desserts.

In the United States alone, there are over 20,000 ice cream shops, contributing to an annual revenue of approximately 5 billion dollars for the ice cream industry.

These statistics underscore the popularity of ice cream as a staple treat in American culture and its substantial economic impact.

The ice cream industry is witnessing a surge in trends that cater to health-conscious and adventurous consumers.

There is a growing interest in low-calorie and sugar-free ice cream options, as well as an expansion in dairy-free and plant-based alternatives, catering to lactose-intolerant and vegan customers.

Eco-conscious consumers are driving demand for sustainably sourced ingredients and eco-friendly packaging, pushing ice cream shops to adopt greener practices.

Artisanal and craft ice cream varieties are becoming increasingly popular, with a focus on unique flavors, local ingredients, and handcrafted production methods.

Technology is also playing a role, with some shops offering customized ice cream experiences through the use of liquid nitrogen freezing or personalized mix-ins.

Online ordering and delivery services for ice cream are expanding, making it easier for customers to enjoy their favorite flavors from the comfort of their homes.

Transparency in ingredient sourcing and a focus on natural, high-quality components are important to consumers, who are more discerning about the products they consume.

These trends highlight the industry's adaptability and responsiveness to the evolving preferences and values of modern consumers.

Success Factors

Several factors contribute to the success of an ice cream shop.

Foremost, the quality of the ice cream is paramount. Shops that offer rich, flavorful, and high-quality products are more likely to build a dedicated following.

Innovation in flavor creation and presentation can set an ice cream shop apart in a crowded market.

The shop's location is critical, with high foot traffic areas often leading to increased sales and visibility.

Exceptional customer service is essential for fostering a welcoming atmosphere and encouraging repeat business.

Efficient cost management, environmental sustainability, and the ability to keep pace with dietary trends, such as offering keto or paleo-friendly options, are vital for the longevity and prosperity of an ice cream shop.

The Project

Project presentation.

Our artisanal ice cream shop project is designed to cater to the discerning palates of ice cream aficionados, with a special focus on those seeking lactose-free, vegan, and health-conscious options. Situated in a vibrant neighborhood or near popular tourist attractions, our shop will feature an array of unique and traditional flavors, all crafted with premium ingredients and offering dairy-free alternatives.

We will emphasize the quality, creaminess, and innovative flavor combinations of our ice cream to deliver an indulgent experience that doesn't compromise on dietary preferences or health.

Our ice cream shop aims to be the go-to destination for exceptional frozen desserts, contributing to the joy and satisfaction of our community and visitors alike.

Value Proposition

The value proposition of our artisanal ice cream shop is centered around providing a delightful and diverse selection of ice cream that caters to various dietary needs without sacrificing flavor or texture.

Our dedication to using high-quality, natural ingredients ensures a rich and satisfying taste experience, while our commitment to inclusivity means offering options that everyone can enjoy, regardless of dietary restrictions.

We strive to create a welcoming atmosphere where customers can explore a world of flavors, learn about the benefits of our carefully sourced ingredients, and indulge in a treat that's both delicious and responsible.

As a pillar of the community, our ice cream shop will not only serve up scoops of joy but also aim to educate and inspire healthier dessert choices.

Project Owner

The project owner is an ice cream enthusiast with a passion for creating delectable and innovative frozen treats that cater to a wide range of dietary needs.

With a background in culinary arts and a special interest in nutrition and sustainable practices, they are dedicated to establishing an ice cream shop that stands out for its commitment to quality, creativity, and customer health.

Driven by a mission to offer a delightful escape through every scoop, the owner is determined to provide a memorable experience that celebrates the joy of ice cream while promoting a lifestyle that values well-being and inclusivity.

Their dedication to excellence and love for the craft of ice cream making are the cornerstones of this project, aiming to enrich the lives of those who seek indulgence in its purest and most thoughtful form.

The Market Study

Market segments.

The market segments for this artisanal ice cream shop are diverse and cater to a wide range of customers.

Firstly, there are dessert lovers who seek out gourmet, high-quality ice cream with unique flavors and natural ingredients.

Secondly, health-conscious individuals who prefer ice cream made with organic, low-fat, or alternative milk options form another significant segment.

Additionally, the market includes families looking for a fun and delicious treat for all ages, as well as tourists seeking to indulge in local specialties.

Lastly, local businesses and event planners represent a segment interested in catering services for parties, corporate events, and special occasions.

SWOT Analysis

A SWOT analysis of this artisanal ice cream shop project highlights several key points.

Strengths include a passion for creating handcrafted ice cream, the use of high-quality and locally sourced ingredients, and a strong brand identity centered around a unique customer experience.

Weaknesses might encompass the seasonal nature of ice cream sales and the potential for higher production costs associated with premium ingredients.

Opportunities can be found in the growing trend towards artisanal and craft foods, the ability to create a strong online presence, and the potential to expand the product line to include vegan and allergy-friendly options.

Threats could involve the competitive landscape of the ice cream market, fluctuating prices of dairy and other key ingredients, and the need to maintain consistent quality and innovation to retain customer interest.

Competitor Analysis

Competitor analysis in the ice cream industry shows a mix of traditional ice cream parlors and modern, innovative shops.

Direct competitors include other artisanal ice cream shops, large ice cream chains, and supermarkets with a variety of frozen dessert offerings.

These competitors vie for the attention of consumers who value taste, quality, and a memorable buying experience.

Potential competitive advantages include the uniqueness of flavor combinations, the shop's ambiance and location, customer loyalty programs, and the ability to cater to dietary restrictions and preferences.

Understanding the competitive landscape is crucial for carving out a niche and ensuring customer satisfaction and repeat business.

Competitive Advantages

Our dedication to crafting exceptional ice cream from scratch is the cornerstone of our competitive edge.

We offer an ever-changing menu of inventive flavors, all made with care from the finest ingredients, to deliver unparalleled taste and quality.

Our commitment to sustainability, through eco-friendly practices and packaging, resonates with environmentally conscious consumers.

We also engage with our community by hosting events and collaborating with local businesses, which helps to strengthen our brand's presence and loyalty among our customers.

Transparency in our ingredient sourcing and production processes further solidifies trust in our brand, ensuring that our customers feel good about every scoop.

You can also read our articles about: - how to open an ice cream shop: a complete guide - the customer segments of an ice cream shop - the competition study for an ice cream shop

The Strategy

Development plan.

Our three-year development plan for the artisanal ice cream shop is designed to be both progressive and responsive to market trends.

In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering unique, high-quality ice cream flavors and exceptional service.

The second year will focus on expanding our reach by setting up additional outlets in high-traffic areas and possibly exploring franchising opportunities.

In the third year, we plan to diversify our product line to include vegan and dairy-free options, catering to a wider range of dietary preferences, and to initiate collaborations with local food artisans to create exclusive flavors.

Throughout this period, we will prioritize customer satisfaction, innovation in flavor creation, and sustainability in our operations to solidify our reputation in the ice cream market.

Business Model Canvas

The Business Model Canvas for our ice cream shop targets not only ice cream lovers but also those with dietary restrictions and health-conscious individuals seeking indulgent yet mindful treats.

Our value proposition revolves around offering a memorable experience through a variety of premium, handcrafted ice cream flavors made from locally sourced ingredients.

We plan to sell our products through our physical shops and online platforms, utilizing key resources such as our state-of-the-art ice cream making equipment and our team's culinary expertise.

Key activities include crafting unique ice cream flavors, engaging with the community, and maintaining a strong online presence.

Our revenue streams will be generated from the sale of ice cream products, while our costs will be associated with ingredients, production, and marketing efforts.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on creating an immersive brand experience.

We aim to captivate our target market by showcasing the artistry behind our ice cream creations and emphasizing the use of natural, high-quality ingredients. Our promotional tactics include interactive social media campaigns, local event sponsorships, and in-shop flavor sampling events.

We will also seek partnerships with local businesses and food influencers to increase brand visibility and credibility.

By leveraging digital marketing and community engagement, we will build a strong brand that resonates with customers seeking a delightful and authentic ice cream experience.

Risk Policy

Our risk policy for the ice cream shop is focused on mitigating risks associated with perishable goods, customer health, and market fluctuations.

We will implement rigorous quality control measures to ensure the freshness and safety of our ingredients, and we will adhere to strict sanitation protocols to prevent contamination.

Cost management strategies will be in place to navigate the volatile prices of premium ingredients. Additionally, we will maintain comprehensive insurance coverage to protect against unforeseen liabilities.

Our commitment is to deliver safe, high-quality ice cream while ensuring the financial stability and longevity of our business.

Why Our Project is Viable

We are passionate about creating an ice cream shop that stands out for its innovative flavors and quality craftsmanship.

With a focus on customer experience, community involvement, and a responsive approach to dietary trends, we believe our business is well-positioned to thrive in the competitive ice cream market.

We are dedicated to adapting our strategies to meet customer demands and are excited about the potential to grow a sustainable and beloved ice cream brand.

We welcome the opportunity to make a positive impact on the community and look forward to the sweet success of our ice cream shop.

You can also read our articles about: - the Business Model Canvas of an ice cream shop - the marketing strategy for an ice cream shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for an ice cream shop and our financial plan for an ice cream shop .

Initial expenses for our artisanal ice cream shop include the purchase of commercial ice cream making equipment, freezers for storage and display, renovation of the retail space to create an inviting atmosphere, procurement of high-quality, natural ingredients, and staff training to ensure the production of premium ice cream. Additionally, costs will be allocated for brand development and targeted marketing campaigns to attract ice cream enthusiasts.

Our revenue assumptions are based on a thorough analysis of the local market's demand for artisanal and specialty ice cream, taking into account the increasing trend towards gourmet frozen desserts and unique flavor experiences.

We expect sales to grow steadily as we establish our brand and reputation for offering a diverse range of unique and traditional ice cream flavors made with high-quality ingredients.

The projected income statement outlines expected revenues from ice cream sales, production costs (ingredients, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).

This leads to a forecasted net profit that is essential for assessing the long-term profitability of our ice cream shop.

The projected balance sheet will reflect assets such as ice cream making equipment, ingredient inventories, and liabilities including any loans and foreseeable expenses.

It will provide a snapshot of the financial health of our ice cream shop at the end of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support operations and growth.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial costs, such as savings, loans, or investor capital.

We will keep a close eye on the working capital requirement for our ice cream shop to ensure we have sufficient funds to support day-to-day activities, including ingredient purchases, inventory management, and payroll.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs, including the initial investment, and to begin generating profits.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the profit margin on our ice cream sales, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in our ice cream shop.

These metrics will assist us in assessing the financial performance and overall success of our venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for an ice cream shop .

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Ice Cream Shop Business Plan Template

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1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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Ice Cream Shop Business Plan Template [Updated 2024]

Ice Cream Shop Business Plan Template

If you want to start an Ice Cream Shop business or expand your current Ice Cream Shop business, you need a business plan.

The following Ice Cream Shop business plan template gives you the key elements to include in a winning Ice Cream Parlor business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example ice cream business plan. Once you create your plan, download it to PDF to show banks and investors.

Ice Cream Shop Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Ice Cream Business Plan Template & Guidebook

How to write a ice cream business plan in 7 steps:, 1. describe the purpose of your ice cream business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Ice Cream Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your ice cream business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a ice cream business, 5. management & organization of your ice cream business..

The second part of your ice cream business plan is to develop a management and organization section.

6. Ice Cream Business Startup Expenses & Captial Needed.

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a ice cream business varies based on many different variables, but below are a few different types of startup costs for a ice cream business.

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your ice cream business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

Here are some steps you can follow to devise a financial plan for your ice cream business plan:

Frequently Asked Questions About Ice Cream Business Plans:

Why do you need a business plan for a ice cream business, who should you ask for help with your ice cream business plan.

You should ask for help from a business consultant, accountant, or lawyer who specializes in small business planning. They can provide you with expertise and guidance on how to effectively create a successful plan for your ice cream business. Additionally, your local Small Business Administration (SBA) office can also provide training and advice for starting a business.

Can you write a ice cream business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Ice Cream Shop Business Plan Template​

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To ensure your ice cream shop business success in this highly competitive market, you need a properly structured ice cream business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their ice cream shop businesses. If this is your first time writing a business plan, we’ll walk you through these sections and give you some key things to consider.

Things to Know Before Writing an Ice Cream Shop Business Plan

Key success factors for ice cream shop business, need a professional business plan writer for your ice cream shop business, what is an ice cream shop business plan, why you need an ice cream shop business plan, funding sources for ice cream shop business, how to write an ice cream shop business plan, ice cream shop business plan pdf and word, executive summary, company analysis, looking for professional business plan writing services for your ice cream shop business, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan, summary of the ice cream shop business plan, do you want to finish your ice cream shop business plan in less the one day, download our ice cream shop business plan template, get in touch, contact us today for a free consultation.

Ice Cream Store operators offer customers a range of frozen desserts, such as ice cream, gelato, and sorbet, as well as a range of toppings, such as crushed candy or syrups.

The revenue of ice cream store operators is expected to grow over the next 3 years.

Consumers are predicted to continue choosing healthier dessert options over ice cream and gelato over the 3 years to 2025, as per capita disposable income is expected to increase by 2.5%.

Additionally, industry operators will offer healthier options, leading consumers to spend more at industry establishments. Industry revenue is expected to grow an annualized 1.4% during the period to reach $5.4 billion.

This industry’s major products and services include

• frozen desserts
• Ice cream sold over the counter
• Iced beverages served at a counter
• Ice cream and beverages are served at a drive-through
• Ice cream and beverages served at walk-up windows, through delivery and others

Despite the challenges of the ice cream industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.

Premium goods and services: Operators who sell premium and specialty ice cream often earn higher profits.

Supplies of key inputs: Ice cream does not have a long shelf life, and ice cream kept in a freezer for too long burns, so a steady supply is essential to maintain quality.

Access to the appropriate land/property: Some models of service, such as walk-up windows and drive-through windows, require specific types of properties.

Effective cost controls: It is critical for industry operators to keep input costs low if they wish to achieve higher profit margins. 

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The primary goal of this ice cream shop business plan is to outline the parameters under which the principals will continue to build, develop, and operate an ice cream shop in a prominent location.

A solid, comprehensive plan will serve as a road map for the next three to five years of the ice cream shop business. Any bank or investor you approach will require an ice cream shop business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting an ice cream shop business or pitching to investors or venture capitalists.

You can stay current with market trends by developing an ice cream shop business plan. In addition, it lets you track results over time, test lead generation strategies, and develop new marketing approaches.

Ice cream shop owners who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have a business plan.

The following is what a good ice cream shop business plan will show you:

• Where you are right now
• What you want to achieve
• How will you get there
• How will you measure your success
• Where and when to make corrections

An ice cream shop business plan is a living document that should be updated annually as your company grows and changes.

The main sources of funding for an ice cream shop business are personal savings, credit cards, microloan program, merchant cash advances and bank loans. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay the loan and interest.

To gain this confidence, the loan officer will not only look at your financials but they will also demand a professional business plan. A well-developed business plan will ensure that they are confident that you can successfully run a business.

Looking to Build Business Credit for Your Ice Cream Shop?

Build your business credit quickly with an easy approval net 30 account from Wise Business Plans. Or check out the top 10 net 30 vendors to find the best one for you to help build your business credit .

To write an ice cream shop business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an ice cream shop business plan, or you can just download our proven  sample business plans  to get a better idea.

Download our Ice Cream Shop business plan in PDF and Word here.

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of ice cream shop business you have and what stage you’re in; for example, are you a startup, do you have an ice cream shop company that you want to expand, or do you have a lot of ice cream shop businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the ice cream shop industry
• The name, location, and mission of your ice cream shop company
• A description of your ice cream shop business, including management, advisors, and a brief history
• Discuss the type of ice cream shop business you are operating, Give an overview of your target customers, and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your ice cream shop business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

The company analysis follows the executive summary as the second section of an ice cream shop business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of ice cream shop business you are running and its future goals. The type of ice cream shop business you might be focused on ( Self serve ice cream shop, Ice cream truck and Gourmet ice cream shop etc)
• Company history: When and why did you start your ice cream shop business?
• What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your ice cream shop’s guiding principles. Learn how to write a perfect mission statement

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You need to include an overview of the ice cream shop business in the industry analysis you performed before sitting down to write your ice cream shop business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends. As an example, If there’s a trend toward ice cream flavor combo, it’s a good idea to make sure your plan includes plenty of ice cream flavor combos.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the ice cream shop industry. Define the ice cream shop business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the ice cream shop industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the ice cream shop industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your ice cream shop business intends to position itself in the industry. Concentrate on how your ice cream shop can benefit from opportunities highlighted in the industry.

The first condition for an ice cream shop business is to identify its target customers clearly. Customers can be categorized into the following segments: Students, Children, Parents, Restaurateurs, Teenagers, Families, 

The customer analysis section is an important part of any ice cream shop business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the products will meet those requirements.

Customer analysis may be divided into two parts: Psychosocial profiles and Demographic profiles .

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

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Who are the main competitors in your target market, and what makes them your main competition? How will you beat them? Use competitor analysis to:

• Identify the strength and weakness of your ice cream shop business competitors.
• Search for opportunities to distinguish your ice cream shop company from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other ice cream shop businesses. These are alternatives to direct competitors that customers have.

Customers have other options for purchasing from indirect competitors than direct competitors. Grocery stores, convenience stores, and ice cream vending machines or kiosks are examples of this. You must mention such competition to demonstrate that you recognize that not everyone who wants ice cream will go to an ice cream shop.

When it comes to direct competition, you should describe the other ice cream shop businesses you compete with. It is most likely that your direct competitors will be ice cream shops located nearby.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your ice cream shop business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offer cheaper ice cream products or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offer better quality ice creams, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium ice creams? Will you offer unique ice cream products that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your ice cream shop business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Creating a marketing plan for an ice cream shop business involves identifying the target demographic and finding ice cream products that suit their preferences.

As part of your marketing plan for an ice cream company, you should include:

Pricing and Product Strategy

Your ice cream shop business must offer ice cream’s flavor that are different from those of your competitors, better in quality and taste and affordable in price. Research what your competitors offer and how they price their ice creams products. Unique and quality products identifies your ice cream shop business as the place to go for unique ice cream products and differentiates it from others.

Placing and Promotions

Place refers to where you have your ice cream shop. Highlight how the location will affect your success. Where is your ice cream shop located, for instance, in a busy retail district, shopping plaza, mall, etc? Consider how your location might generate a steady stream of customers

Promoting your ice cream shop business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your ice cream shop business business. A few marketing methods you could consider are:

• Adding extra appeal to your ice cream shop’s storefront to attract passing customers
• Marketing on social media
• Advertise in local papers, magazines, and on the web
• Placing banner ads at local venues

You should also think about your ice cream’s Unique Selling Proposition (USP), which should explain why clients should choose you over other ice cream businesses. Ensure that your USP is reflected in your marketing.

Recommended Resources: Are you writing an ice cream shop business plan yourself? this guide on how to write a marketing plan in a business plan can help you in creating a successful business plan.

While the previous sections of your ice cream shop business plan described your goals, your operations plan discusses how you will achieve them.

An operational plan in business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Everyday short-term processes include all aspects of running your ice cream shop, such as making ice cream, serving customers, and maintaining equipment.

Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 1000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or start a new location or service.

A strong management team is necessary to demonstrate your ice cream shop’s ability to succeed as a business. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a business.

You and/or your team members should ideally have prior experience working in an ice cream shop. If so, emphasize your knowledge and experience. However, you should emphasize any experience that you believe will help your ice cream shop business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would act as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running ice cream shop and/or retail and small businesses. 

Suggested Resources: This guide on how to write a management team section in a business plan can help you to create a winning ice cream shop business plan.

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. For instance, Will sales grow by 2% or 11% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your ice cream shop business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your ice cream shop business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $100,000 to build out your ice cream shop business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank write you a check for $60,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your ice cream shop business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an ice cream shop business:

• Cost of equipment like blenders, refrigerators, etc.
• Location build-out including design fees, construction, etc.
• Cost of fixtures like tables, chairs, a menu board, etc.
• Cost of ingredients and maintaining an adequate amount of supplies
• Taxes and permits
• Payroll or salaries paid to staff
• Legal expenses
• Business insurance

Pro Tips: If your are a DIY business plan write, this guide on how to write a financial plan in a business plan might be helpful for you.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Here is a step by step guide on what to include in a business plan appendix

An ice cream shop business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the ice cream shop business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your ice cream shop business.

Wouldn’t it be nice if your business plan could be completed faster and easier?

With wise business plans Business Plan Template , you can finish your ice cream shop business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

OR, we can create your ice cream shop business plan for you

Since 2010, Wise business plans’ ice cream shop business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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• Business Plans Handbook
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• Ice Cream Shop Business Plan

Ice Cream Shop

BUSINESS PLAN

FRAN'S ICE

Davis Plaza Regional Mall 19 Orchard Avenue Davis, CA 95616

January 1996

This business plan details a franchise ice cream shop located in a California shopping center. Fran's Ice anticipates continued success due to its superb location, diverse menu, and well-known quality product

• TABLE OF CONTENTS

INTRODUCTION

Executive summary.

• DESCRIPTION OF BUSINESS OBJECTIVES

COMPETITIVE ANALYSIS

Development timetable, principals' profiles, financial information.

The purpose of this business plan is to outline the parameters under which the principals will pursue the construction, development and operation of a franchised Fran's Ice Cream Shoppe in a key location at the mall entrance to the food court of Davis Plaza, a successful, dominant, super regional shopping center in metropolitan Woodland - Sacramento.

Davis Plaza's management company, Martin Richardson and the franchisor, the Fran's Ice Shoppe Company, Inc., are optimistic and enthusiastic about locating a high-volume shop within Davis Plaza.

Martin Richardson, The Fran's Ice Shoppe Company, Inc., and the franchisees, Augustus and Cheryl Dwyer, are all confident that this Fran's shop will be successful among the other national stores already committed to doing business in Davis Plaza.

The Fran's Ice Shoppe of Davis (franchisee), will construct, develop and operate a licensed franchised ice cream dipping shop of The Fran's Ice Shoppe Company, Inc. (franchisor). This single retail dipping shop will sell Fran's ice cream and related products, all manufactured by the franchisor under its name.

Revenue will be primarily from the sale of hand-dipped ice cream and related products consumed within Davis Plaza. Franchisees will also sell ice cream cakes, traditional gourmet cakes, birthday cakes and Cola products. Sales are anticipated to be $360,000 in the first year and to increase at an average annual rate of 4% per year in the first five years of operation.

The franchise will be located in Davis Plaza in Davis, California. Because of its location in the center of the Woodland - Sacramento areas, Davis Plaza serves many communities and is commonly considered the Tri-Cities' premier retail facility. Davis Plaza, which opened in 1968, is a two-level, enclosed regional shopping center containing a total of 1.2 million square feet and 200 stores, shops and food service establishments. The Plaza is anchored by Hank's, B.P.'s, and Westbury's. Fran's Ice Shoppe of Davis will be located in "The Outdoorum" which is Davis Plaza's 40,000 square foot food court containing 17 food service establishments including Cheese Pleese, Beefeaters, and Sweet Dreams.

Franchisee's primary customers will be drawn from Davis Plaza's 1994 trade area population of over 853,000 people, which is projected to reach 940,000 people by 1999. Customers shopping The Plaza will purchase Fran's handdipped ice cream and other products on an impulse basis during their shopping trip, or as a dessert treat upon completing a meal at The Outdoorum. Franchisee also anticipates that many patrons will make the shop their primary destination due to name recognition and product quality. Except for a small Earl's Ice Cream Shop and a Frozen Treat selling soft serve vanilla only, there is no other competition within Davis Plaza, and no outside competition within 2 miles of The Plaza.

The principals will be managing their own shop. Augustus Dwyer will be the hands-on manager for daily operations. Cheryl Dwyer will retain her present position as a nurse clinician for J. Landers, but will assist with her employee management and accounting skills. In addition, approximately six to ten school and/or college students will be hired to work shifts during peak sales periods. Other part-time employees may be hired on an "as needed" basis for special projects such as cake decorating, preparing large orders for caterers and servicing of other special functions.

Project costs are projected to be $250,000 which includes leasehold improvements (build out of the shop), equipment purchases, opening inventory, and working capital needs. This amount does not include the $35,000 franchise fee, $3500 Fran's grand opening contribution, or $7870 cost of architect's plans for the store which Gus and Cheryl Dwyer have already invested in this business from their own funds. The principals are seeking to finance the remainder of this project through a local lending institution using the assistance of a Small Business Administration (SBA) guarantee, with an agreement that allows for loan repayment over 10 years.

Based on a preliminary timetable it is anticipated that the shop will be operational for business no later than April, 1, 1996.

Other Noteworthy Facts:

• A 2.5 gallon tub of ice cream from Fran's costs $29.00 ($11.60 gal.)
• From a 2.5 gallon tub come 724 oz. scoops which sell for from $1.50 to $l.95 a scoop. Therefore a tub will sell for $108 to $140.
• Average ticket for a Fran's shop runs around $2.30.

DESCRIPTION OF THE BUSINESS/OBJECTIVES

The Fran's Ice Shoppe of Montclair (Shoppe), will be a franchised operation of The Fran's Ice Shoppe Company, Inc. licensed to sell Fran's ice cream and related products. The Fran's name has been associated with the ice cream business since 1961. The Company manufactures a large and growing volume of Fran's products which it distributes through a variety of channels. The ice cream ordinarily is not sold for retail dipping except to franchised dipping shops.

The Franchisor is Connecticut Corporation, with principal offices in New Haven, C.T. The ultimate parent of the company is Drake PLC, a public corporation listed on the London Stock Exchange, via ownership of The Harley Company.

Franchisees have been granted a license to sell certain ice cream products under the Fran's name since 1977, although the franchisor has been conducting a business of the type operated by the franchisee since 1983. Affiliates of the franchisor are actively engaged in various other sectors of the food service industry, including fast service restaurants, theme restaurants, food service supply business, institutional and retail food production, distribution and sales and food commodity transactions.

The main items for sale will be hand dipped ice cream and yogurt cups/cones, sundaes finished with a variety of toppings such as hot fudge, caramel, butterscotch or fruit, banana splits shakes malts, and ice cream sodas and floats. Most of these items will be consumed immediately on the premises. Davis Plaza provides extensive indoor seating for the food court customers.

In addition to hand-dipped ice cream sales, the Shoppe anticipates doing a material business in the sale of both ice cream cakes and gourmet traditional cakes and birthday cakes. These cakes will be displayed for immediate sale at all times during business hours and can also be produced in quantity on a special order basis for caterers and parties. Phenomenal foot traffic in the plaza and employees from the 200 shops in the mall can support a lucrative cake business for the Shoppe.

The goals and objectives of The Fran's Ice Shoppe of Davis are as follows:

"To deliver a quality product in a consistent, courteous and timely manner in order to have the customer return again for another satisfying, flavorsome treat, while at the same time earning a reasonable return on the initial investment"

The principals believe that for an organization to be successful, the organization must ensure that the customer continues to return to purchase the product, again and again. One way to ensure repeat business is to provide consistency in both the product and service. Fran's product speaks for itself; the service our Shoppe provides will be a function of training, evaluation, and retraining in order to deliver it courteously and in a timely manner.

In order to earn a reasonable return on the investment, along with the ability to repay debt, strict cost-control measures will be implemented. These measures will include, among others, proper and prudent purchasing practices, maximization of product distribution through strict adherence to weights, amounts and recipes (portion control), effective utilization of personnel, and the constant search for ways to reduce the cost of sales of our products without sacrificing quality and service.

In summary, the principals are committed to ensuring that this operation is successful.

The purchase of hand-dipped ice cream and related products is basically an impulse-type purchase by a consumer relating to one of the following stimuli:

• Passing by the Shoppe on the way to another destination,
• Visual contact with the Shoppe's signs,
• Observing someone else consuming one of the Shoppe's products,
• The final course (dessert) after a meal has been consumed elsewhere.

Locating the Shoppe in Davis Plaza gives the business the opportunity to take advantage of all of the above mentioned ways which motivate the consumer to purchase the products offered.

Passing by on the Way to Another Destination

Davis Plaza is comprised of the best known, nationally recognized retail stores and outlets. The unique blend of these operations draws a large cross section of the population to the Plaza to shop for a variety of goods and services. The Fran's Ice Shoppe of Davis will be a 556 square foot store located at the entrance to the food court of the mall. It is on the second level, right across from the main escalators carrying shoppers from the lower to the second level. It is between the main parking structure and B.P.'s, requiring all B.P.'s patrons entering from the main parking structure to pass directly in from of the Shoppe on their way to B.P.'s. The Shoppe is well within walking distance from anywhere in Davis Plaza in five minutes or less. Because of its location, many patrons of the Plaza will pass by the Shoppe on the way to and from another store, making it convenient for an impulse purchase.

Visual Contact from the Shoppe's Sign

Signage is planned for the Shoppe in two locations. Large, colorful neon signs will be located over the dipping cabinets, making them visible from both the food court and from down the mall. Since the Shoppe will be in a corner location, the Shoppe will be visible from several directions in the "I" shaped mall. There is also an opening to below directly in front of the Shoppe, allowing visibility to patrons on the lower level. The location for the Shoppe has the greatest amount of foot traffic in front of it than any other food service in Davis Plaza.

Observing Someone Else Consuming One of the Products

As previously mentioned, the Shop's products more than likely will be consumed on or nearby the premises. The fact that Davis Plaza is enclosed and self-contained will make Fran's products very visible to many shoppers, particularly since all products will be served in containers that display the Fran's logo.

The Final Course (Dessert) After a Meal has been Consumed Elsewhere

In addition to the tremendous foot traffic generated by the major department stores and numerous nationally renowned shops surrounding The Fran's Ice Shoppe of Davis, the Shoppe is to be located at die entrance to The Outdoorum, the Plaza's food court. The food court houses 17 places to eat. The Shoppe can be seen from anywhere in the food court, making it a likely destination for a dessert treat following a meal for the entire family. The Shoppe will have two 3-foot wide, 4-shelf display cases for cakes. One 3-foot display will be for frozen ice cream cakes, and the other will be refrigerated for display of traditional gourmet cakes and gourmet birthday cakes. The principals believe that tremendous potential exists for the sale of birthday cakes in the Plaza since many gifts are purchased there and no competition exists for these items in the Plaza.

An additional marketing strategy of the Shoppe will be sales generated from freezer carts bearing the Fran's logo and colors off site from Davis Plaza. There are many fairs, festivals and parties within the Shoppe's geographic service area (including the Sacramento County Fair, and Renaissance Days) where significant additional sales may be generated on ice cream bars and other novelties. Most importantly, these outside sales will give the Shoppe name recognition which will help make it a primary destination for an expanded segment of the market.

Additional methods of enhancing the Shoppe's name recognition will be local newspaper advertising with coupons, special promotions and discounts to employees of Davis Plaza, companion promotions and discounts with other merchants in the Plaza, and offers to local schools for discounts to students with good grades.

Lastly, additional sales revenue and name recognition for the Shoppe will be generated by sponsoring sports, social, educational and fund-raising activities within the communities served by Davis Plaza. The principals have numerous fund-raising idea and plans for community involvement that will help make the Shoppe a money-maker.

The primary competitors of The Fran's Ice Shoppe of Davis are within the Davis Plaza itself. The principals have done a detailed analysis of the existing ice cream and yogurt shops outside Davis Plaza, and this study is available upon request. The principals believe that the two ice cream and yogurt related businesses inside Davis Plaza are the Shoppe's main competition. They are:

Frozen Treat

Located across The Outdoorum from the Shoppe. Frozen Treat does not serve real ice cream at all. They serve only one flavor of soft serve, vanilla. They make cones, cups, sundaes and shakes and, according to Davis Plaza management, enjoyed $550,000 in sales volume in 1994 and approximately the same sales volume in 1995.

Earl's Ice Cream and Yogurt

Located in the Westbury wing of Davis Plaza. This is a small shop with extremely limited visibility. It is not located in The Outdoorum but is on the outskirts of the heavy traffic area of the Plaza. Earl's serves 24 flavors of real ice cream and 2 flavors of frozen yogurt. No cakes are offered for sale. According to Davis Plaza management Earl's enjoyed $303,000 in sales volume in 1994 and approximately the same sales volume in 1995.

The principals believe that there is outstanding potential for the sale of Fran's super premium quality ice cream, yogurt and related products in Davis Plaza. As just noted, in 1994 and 1995 the sales volume generated for ice cream, frozen yogurt and soft serve in Montclair Plaza was $852,000. The Fran's Ice Shoppe of Davis will be located in the most visible food service location in Davis Plaza. The principals feel that Frozen Treat will not hinder the Shoppe's sales because Frozen Treat serves only average quality soft serve vanilla products. The Shoppe will have 32 flavors of the finest quality ice cream and 6 flavors of frozen yogurt and sorbet ready for sale at all times…as well as ice cream cakes, birthday cakes, gourmet traditional cakes by the slice or whole, and shakes, malts, sundaes, ice cream bars, frozen yogurt and sorbet bars, and sodas.

Other ice cream and frozen yogurt stores exist within a three-mile radius of Davis Plaza. There are four small independent stores and three Scoops stores in this three-mile circle. The closest independent to the Plaza is approximately 2 miles away. As stated previously the principals strongly believe that the Shop's main and most important competitors are inside Davis Plaza. The principals also firmly believe that the quality and selection of Fran's products they will offer, coupled with a superior location within the Davis Plaza, will help them achieve the success they anticipate and will work toward. The principals are also actively engaged in negotiations with the landlord to exclude any new competition from The Plaza during the term of their lease.

The principals, themselves, will manage this business. Augustus Dwyer will be the hands-on manager for the daily operation of the Shoppe, assisted by Cheryl Dwyer. Gus Dwyer shall have the following responsibilities and perform the following duties:

• Oversee the design, development and construction of the Shoppe
• Collect competitive bids for the build out of the Shoppe and for the equipment needed for the Shoppe. Select contractors and equipment suppliers to complete the Shoppe.
• Seek and obtain the necessary financing for this project.
• Attend and successfully complete Fran's Ice Basic Management Training Course # 318 at The Fran's Ice Shoppe Company, Inc. corporate offices in New Haven Connecticut. This is an eleven day training course which will prepare Gus to successfully operate a Fran's ice cream shop. Gus is registered to attend this course from 1 -16-96 to 1 -26-96.
• Plan, coordinate and execute merchandising and promotion of the Shoppe, including Grand Opening activities, and a year round calendar of holidays, special events and numerous other promotional activities.
• Prepare all products to be sold, sourcing the most cost effective suppliers on goods not purchased from Fran's directly. Maintain adequate levels of inventory, while maximizing inventory turns and losing no sales due to out-of-stocks.
• Ensure that standards of product quality control and shop cleanliness required by the franchisor are maintained on a daily basis.
• Recruit, select, interview and hire all Shoppe personnel.
• Perform orientation, training and re-training of all Shoppe personnel.
• Perform all required accounting functions for the Shoppe.
• Personally make a commitment to give 100% best effort and a personal full-time commitment to operating the Shoppe to its greatest potential. Gus will demonstrate the leadership necessary to operate the Shoppe successfully on a daily basis, and to ensure an acceptable return on the initial investment and repayment of debt.

The principals will designate certain properly trained personnel who will coordinate the activities of the other employees during periods when Augustus Dwyer is not on the premises. Those employees will be trained to make prudent decisions in the absence of Gus Dwyer and to carry out the duties of the Manager on an as-needed basis. In the event of an emergency, the principals can be contacted by phone or paged by remote pager and be on-site within 15 minutes.

Six to eight high school and/or college students will be hired to work at the Shoppe on a part-time basis. There will be no full-time employees of the Shoppe other than management.

The principals are developing a program of orientation and training which all Shoppe employees must complete prior to starting work. A written policies and procedures manual will be the foundation for that that training. All Shoppe employees will be trained to perform all customer service, quality control, and cleanliness and sanitation procedures utilized by the Shoppe, and will know exactly what is expected of them as a Fran's Ice Shoppe employee.

The principals have worked for many different supervisors in their 37 years of combined work experience, and have seen many different management techniques and styles. Augustus Dwyer has extensive management experience in both retail and wholesale sales and customer service. Cheryl Dwyer brings to Fran's a wealth of experience as house supervisor in a 205 bed J. Landers Hospital, supervising 60 or more nurses at a time. The combined management experience which the principals have will be an asset to them in training and managing a productive team of Shoppe employees.

The proposed timetable for the project is as follows:

Augustus Herman Dwyer

A strong, responsible businessman and manager, Augustus Dwyer has over 21 years experience in retailing, wholesaling and customer service Gus' roots are in the grocery industry, where he was employed for 14 years. The first 5 years Gus spent working at store level as a box boy, grocery clerk, produce clerk, and produce department manager. He was elevated by Division Corporate Personnel who felt that his talents would be best utilized at the division level and promoted to Division Produce and Floral Buyer.

During this 9 year period, Gus' hands-on approach to his work greatly benefitted his company. Gus planned, researched and implemented a program of fresh fruit, soup and salad bars for the company and personally assisted in the set-up of 41 new salad bars divisionwide.

Gus was also responsible for planning the division's floral program and purchased cut flowers and plants for 110 stores for 4 years.

Utilizing his knowledge and experience in the floral trade, Gus now works as National Sales Manager for a flower wholesaling company in San Francisco. He has an outstanding record in high volume sales and increasing sales revenues. He has expanded the customer base, sourced new suppliers, and increased the variety of product his company sells, resulting in a 30% increase in sales since coming on board with the company.

Gus' strengths include the ability to plan, organize, achieve results quickly, and evaluate and implement winning marketing strategies. He has significant influence with other employees and positively motivates his subordinated and peers. He is an experienced buyer, merchandiser, salesman, and customer satisfaction specialist.

Cheryl Lynn Dwyer

An experienced nurse manager, Cheryl's nursing background involves a total of 10 years as a Registered Nurse, all employed with J. Landers. Seven of the years have been dedicated towards the Management Of Medical-Surgical And Maternal Child Health Nursing Services. Accountabilities include yearly performance evaluations of approximately 45 employees and the general supervision of J. Landers Florin on the evening shift of the entire hospital, which averages 120 employees. All problems unresolved are directed to her for her successful resolution and followup.

Cheryl is responsible for the successful planning and implementation of the Medical-Surgical Department Quality Management Program, which encompasses directing nurses in data collection, action plans and evaluation on a monthly basis. She has completed a 12 week, total quality management course and participated in two task forces utilizing Total Quality Management (TQM).

Cheryl's strengths include effective organization and leadership abilities and extensive interpersonal skills. Cheryl has seven years experience hiring successful employees, coaching, counseling and motivating them to deliver the best nursing care to J. Landers members.

Note: Please see attached career/work histories of Augustus and Cheryl for details.

Sales Break-Even Point

A common question business owners have when considering new business opportunities is this: "How much do I have to sell just to break even?" In other words, "How much revenue do I need to pay all my expenses?"

The question is not as difficult to answer as it might seem. Only three pieces of information is needed to make the calculation.

• The average price of whatever you sell.
• The average cost of whatever you sell.
• The total fixed costs your have to pay no matter what you sell.

or to state it another way…

In the case of The Fran's Ice Shoppe of Davis the Sales break-even is computed as follows:

Summary of Build-Out and Start-Up Costs

• Principal reduction on the SBA loan (in the amount of approx. $24,000 is not shown as an expense on the Inc. & Exp. Statement.
• Payroll expenses are listed under "Labor" under cost of goods sold.

Proforma Balance Sheet

Proforma Statements

Financial Summary

Equipment Schedule

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