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Carpet Cleaning Business Plan Template

Written by Dave Lavinsky

how to start a carpet cleaning business

Carpet Cleaning Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their carpet cleaning companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a carpet cleaning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Carpet Cleaning Business Plan?

A business plan provides a snapshot of your carpet cleaning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Carpet Cleaning Business

If you’re looking to start a carpet cleaning business or grow your existing carpet cleaning company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your carpet cleaning business to improve your chances of success. Your carpet cleaning business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Carpet Cleaning Businesses

With regards to funding, the main sources of funding for a carpet cleaning business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for carpet cleaning companies.

Finish Your Business Plan Today!

How to write a business plan for a carpet cleaning business.

If you want to start a carpet cleaning business or expand your current one, you need a business plan. The business plan outline below details the necessary information for how to write each essential component of your carpet cleaning business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of carpet cleaning business you are running and the status. For example, are you a startup, do you have a carpet cleaning business that you would like to grow, or are you operating a chain of carpet cleaning businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the carpet cleaning industry.
  • Discuss the type of carpet cleaning business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of carpet cleaning business you are operating.

For example, you might specialize in one of the following types of carpet cleaning businesses:

  • Residential services: This type of business caters to homeowners who need carpet cleaning services.
  • Commercial services: This type of business provides carpet cleaning services for enterprises such as corporate offices, hotels, or apartment complexes.
  • Carpet restoration: This type of business offers restoration or replacement of carpets in addition to cleaning services.
  • Steam cleaning: This type of business specializes in carpet cleaning using a powerful machine that mixes hot water and detergent for a deep clean.

In addition to explaining the type of carpet cleaning business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of carpets cleaned, or reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the carpet cleaning industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the carpet cleaning industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your carpet cleaning business plan:

  • How big is the carpet cleaning industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your carpet cleaning business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your carpet cleaning business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of carpet cleaning business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other carpet cleaning businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of cleaning service providers and do-it-yourself carpet cleaning product retailers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of carpet cleaning business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to acquire your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a carpet cleaning business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of carpet cleaning company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide steam cleaning, dry cleaning, or foam cleaning services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your carpet cleaning company. Document where your company is situated and mention how the site will impact your success. For example, is your carpet cleaning business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your carpet cleaning marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your carpet cleaning business, including answering calls, scheduling cleaning appointments, billing customers and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your carpet cleaning business to a new city.  

Management Team

To demonstrate your carpet cleaning business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing carpet cleaning businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a carpet cleaning business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ 5 carpet cleaning technicians, and will each technician serve 3 customers per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your carpet cleaning business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a carpet cleaning business:

  • Cost of carpet cleaning equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your business location lease or testimonials from happy customers.  

Writing a business plan for your carpet cleaning business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the carpet cleaning industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful carpet cleaning business.  

Carpet Cleaning Business Plan FAQs

What is the easiest way to complete my carpet cleaning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your carpet cleaning business plan.

How Do You Start a Carpet Cleaning Business?

Starting a carpet cleaning business is easy with these 14 steps:

  • Choose the Name for Your Carpet Cleaning Business
  • Create Your Carpet Cleaning Business Plan
  • Choose the Legal Structure for Your Carpet Cleaning Business
  • Secure Startup Funding for Your Carpet Cleaning Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Carpet Cleaning Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Carpet Cleaning Business
  • Buy or Lease the Right Carpet Cleaning Business Equipment
  • Develop Your Carpet Cleaning Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Carpet Cleaning Business
  • Open for Business

Learn more about how to start your own carpet cleaning business .

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan professional services can help you create a winning business.

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Carpet Cleaning Business Plan Template

Written by Dave Lavinsky

Carpet Cleaning Company Business Plan

You’ve come to the right place to create your Carpet Cleaning Company business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Carpet Cleaning businesses.

Below is a template to help you create each section of your Carpet Cleaning business plan.

Executive Summary

Business overview.

Crystal Clean Carpet Company is a startup carpet cleaning company located in Atlanta, Georgia. The company is founded by Pierre DuPree, a carpet cleaner who was formerly employed by a nationally-known carpet cleaning company. His former employer was part of a franchise group that sold franchises by cities and state to individual owners. Pierre built an extensive clientele base during the past ten years of employment by offering superior cleaning services and professional customer service that is unmatched by any others in the Atlanta, Georgia area.

Crystal Clean Carpet Company will provide a variety of carpet cleaning methods to meet the needs of their customers who have preferences for their home furnishings and carpets. As such, several treatment options will be available, along with products that support maintenance during daily use.

Product Offering

The following are the products and services that Crystal Clear Carpet Company will provide:

  • Deep steam cleaning
  • Stain removal
  • Pet-friendly cleaning
  • Allergen and odor management
  • Carpet protection
  • Flexible online reservations
  • Competitive pricing
  • Excellent customer service

Customer Focus

The Crystal Clear Carpet Company will focus on the residents of Atlanta. They will also focus on businesses within the Atlanta region. They will focus on community buildings, schools and churches in the area. They will focus on event venues and other entertainment areas.

Management Team

The Crystal Clear Carpet Company will be owned and operated by Pierre DuPree. He recruited his assistant, Raoul Masters, to become his Operations Manager. Pierre has also requested that Jacqui Anders join his new company as the Administrative Manager, helping organize and track payments due and oversee organizational tasks.

Pierre DuPress is a graduate of the University of Georgia, where he majored in business applications. He has served as a Regional Director for a nationally-known franchise group who hired him to improve their business and develop it further than they could. Pierre excelled at the position, however, after four years, he made the change to open his own business, providing the service and quality he desires for his customers.

Raoul Masters has been working in the carpet cleaning industry as a Service Manager for almost twenty years. He is extensively regarded as the best carpet cleaner by homeowners in the Atlanta area due to his diligence in satisfying every customer and his usage of relevant products that do not harm the carpeting.

Jacqui Anders is the new Administrative Manager, where she will oversee all administrative duties and processes and train any new staff members. Her background includes years of administrative organization and excellent service skills, particularly in customer service.

Success Factors

Crystal Clear Carpet Company will be able to achieve success by offering the following competitive advantages:

  • The friendly, knowledgeable, and highly-qualified team of carpet cleaning professionals who are able to effectively interact with clients, vendors, and building managers in the day-to-day business environment.
  • Thorough methods for safely cleaning carpets, extending the life of the furnishings and providing exceptional customer service for everyone.
  • Discounts and special offers given each month to encourage regularly-scheduled cleanings rather than once a year.
  • Customer service that provides a Q & A service for stains and animal treatment issues.
  • Reservation portal for customers to easily and conveniently schedule their maintenance cleanings or special holiday cleanings as desired.

Financial Highlights

Crystal Clear Carpet Company is seeking $200,000 in debt financing to launch its carpet cleaning company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Crystal Clear Carpet Company.

Crystal Clear Carpet Company Pro Forma Projections

Company Overview

Who is crystal clear carpet company.

Crystal Clear Carpet Company is a newly established, full-service carpet and furnishings cleaning company in Atlanta, Georgia. Crystal Clear Carpet Company will be the most reliable, cost-effective, and effective choice for residents in Atlanta and the surrounding communities. Crystal Clear Carpet Company will provide a comprehensive menu of cleaning services for any resident to utilize. Their full-service approach includes a comprehensive menu of cleaning options.

  Crystal Clear Carpet Company will be able to manage even the most difficult cleaning tasks. The team of professionals are highly qualified and experienced in stain removal and carpet restoration. Crystal Clear Carpet Company removes all headaches and issues of long-term carpet care and ensures all issues are taken care of expeditiously while delivering the best customer service.

Crystal Clear Carpet Company History

Since incorporation, Crystal Clear Carpet Company has achieved the following milestones:

  • Registered Crystal Clear Carpet Company, LLC to transact business in the state of Georgia.
  • Has a contract in place for a 5,000 square foot office at one of the area shopping centers
  • Reached out to numerous clients to contract with Crystal Clear Carpet Company
  • Began recruiting a staff of six and office personnel to work at Crystal Clear Carpet Company

Crystal Clear Carpet Company Services

The following will be the services Crystal Clear Carpet Company will provide:

Industry Analysis

The carpet cleaning industry is expected to grow over the next five years to over $110,500 million. The growth will be driven by the increased interest in hygienically-cleaned home carpets and furnishings. The growth will also be driven by the consumer interest in sustainable cleaning practices, waste reduction and the use of organic cleaning products. The growth will be driven by technological advances that provide greater use of cleaning equipment, including digital applications, to eliminate the most time-consuming tasks. Costs will likely be reduced as new processes, equipment and organic cleaning products become available. Costs will also be reduced as consumers embrace floorings and furnishings that are treated to prevent most stains, reducing the length of time and products needed to clean large areas and furnishings that would normally take hours to clean. In the future, the science of cleaning will also reduce costs due to the way cleaning methodology evolves.

Customer Analysis

Demographic profile of target market.

Crystal Clear Carpet Company will target the residents of Atlanta. They will also target businesses within the Atlanta region. They will target community buildings, schools and churches in the area. They will target event venues and other entertainment areas.

Customer Segmentation

Crystal Clear Carpet Company will primarily target the following customer profiles:

  • Residents of Atlanta and surrounding communities
  • Commercial buildings
  • Community buildings, schools and churches
  • Event venues

Competitive Analysis

Direct and indirect competitors.

Crystal Clear Carpet Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

CleanSweep Carpet Cleaning

CleanSweep Carpet Cleaning is a locally owned carpet cleaning company in Marietta, Georgia. The company is owned by the Dixon family, consisting of Maude and Evan Dixon and their two sons, Tommy and Trace Dixon. The business was opened in 1962 and has serviced hundreds of homes since that time. The focus of CleanSweep Carpet Cleaning is on cleaning and sanitizing carpets and furnishing stains left from children, tackling stains such as dried milk, potty “accidents” and other difficult stains to remove.

CleanSweep Carpet Cleaning has a positive reputation and strong brand recognition. The company has not developed a website presence, preferring to handle all transactions via phone. The service area remains within Marietta, where older, traditional style homes are often two and three stories in height. The only employees of the company are family members and the company is headed up by Evan Dixon, the 76-year old patriarch of the family.

Fresh Glow Carpet Care

Fresh Glow Carpet Care is owned and operated by Ray Swenson and is located in Buford, Georgia. The company has been in business since 2018 and works exclusively with local commercial cleaning for apartment houses, business centers, hotels and other large entities. The company utilizes commercial grade carpet cleaning equipment and the cleaners required for extensive cleaning. The company does not use organic cleaning products; all products used are of high-degree cleansing capability, often used with hot water to sanitize carpets and furnishings. Fresh Glow Carpet Care is focused on removing the worst stains and is often called by local law enforcement to clean crime scenes.

Taylor’s Carpet Cleaning Company

Taylor’s Carpet Cleaning Company is the newest carpet cleaning company in the Atlanta area. The company is part of a newer national franchise group and, as a result, all advertisement and marketing conforms to the national messaging. The stain removal and cleaning process used by the franchisee in Atlanta is a set series of protocols as deemed best by the franchising entity and the products used for cleaning are secured from the franchising company, as well. The franchisee, Randall Cooper, has a background of six years in the carpet cleaning industry and has hired three employees to clean carpets and furnishings. There is one van used to travel from customer to customer.

The marketing for Taylor’s Carpet Cleaning Company conforms to the franchise requirements and includes television, radio and direct mail pieces to the residents of Atlanta. Pricing is set at the franchise entity headquarters and all provisions for the franchise are followed by Randall Cooper and his staff. The Atlanta company was formed in 2020 and has not yet turned a profit.

Competitive Advantage

Crystal Clear Carpet Company will be able to offer the following advantages over their competition:

  • Discounts and special offers given each month to encourage cleaning regularly rather than once a year.

Marketing Plan

Brand & value proposition.

Crystal Clear Carpet Company will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees are able to provide a comprehensive solution to stains, animal orders, carpet damage and furnishing wear and tear
  • Convenient online reservation system for customers
  • Exceptional customer service
  • Unbeatable pricing for clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Crystal Clear Carpet Company is as follows:

Word of Mouth/Referrals

Pierre DuPree has built up an extensive list of contacts over the years by providing exceptional service and expertise for his clients. The contacts and clients will follow Pierre to his new company and help spread the word of Crystal Clear Carpet Company.

Professional Associations and Networking

Pierre DuPree will join community associations and industry trade groups to network among associates and potential customers. He will encourage his management staff to attend and meet professionals, as well, to secure commercial contracts that will benefit the company. National trade events will be attended to focus on new methods and products in trends forward, with the perspective that newer methodology will save time and money in the long run for the company.

Print Advertising

Two weeks prior to the launch of the Crystal Clear Carpet Company, all residents and commercial building maintenance managers will receive a direct mail piece announcing the opening of the company. Discount offers will be extended for the first three months of the business.

Website/SEO Marketing

Crystal Clear Carpet Company will fully utilize their website. The website will be well organized, informative, and list all the services that Crystal Clear Carpet Company provides. The website will also list their contact information and customers can open the reservations page to easily reserve a time for carpet or furnishings to be cleaned. Appointments can be changed or canceled online, as well, allowing customers to spend less time and energy booking and changing appointments, as needed. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “carpet cleaning company” or “carpet cleaning near me,” Crystal Clear Carpet Company will be listed at the top of the search results.

The pricing of Crystal Clear Carpet Company will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Crystal Clear Carpet Company. Operation Functions:

  • Pierre DuPress will be the owner and President of the company. Pierre will oversee all staff and manage client relations. He has spent the past year recruiting the following staff:
  • Raul Masters, a former associate in a carpet cleaning business, will become the Operations Manager following several years as a service manager in the local area.
  • Jacqui Anders has served as an administrative assistant and will take on the role of Administrative Manager in the new company. She is known for her outstanding organizational skills and administrative knowledge.

Milestones:

Crystal Clear Carpet Company will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease office space
  • 5/15/202X – Finalize personnel employment contracts for the Crystal Clear Carpet Company
  • 6/1/202X – Finalize contracts for Crystal Clear Carpet Company clients
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Crystal Clear Carpet Company office
  • 7/1/202X – Crystal Clear Carpet Company opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Crystal Clear Carpet Company are the fees they will charge to customers for their services. The cost drivers will be the overhead costs required in order to staff Crystal Clear Carpet Company. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Crystal Clear Carpet Company is seeking $200,000 in debt financing to launch its carpet cleaning service. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Customers Per Month: 250
  • Average Revenue per Month: $39,600
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, carpet cleaning business plan faqs, what is a carpet cleaning business plan.

A carpet cleaning business plan is a plan to start and/or grow your carpet cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Carpet Cleaning business plan using our Carpet Cleaning Business Plan Template here .

What are the Main Types of Carpet Cleaning Businesses? 

There are a number of different kinds of carpet cleaning businesses , some examples include: Residential services, Commercial services, Carpet restoration, and Steam cleaning.

How Do You Get Funding for Your Carpet Cleaning Business Plan?

Carpet Cleaning businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Carpet Cleaning Business?

Starting a carpet cleaning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Carpet Cleaning Business Plan - The first step in starting a business is to create a detailed carpet cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your carpet cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your carpet cleaning business is in compliance with local laws.

3. Register Your Carpet Cleaning Business - Once you have chosen a legal structure, the next step is to register your carpet cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your carpet cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Carpet Cleaning Equipment & Supplies - In order to start your carpet cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your carpet cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful carpet cleaning business:

  • How to Start a Carpet Cleaning Business

ProfitableVenture

Carpet Cleaning Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Cleaning Service » Carpet Cleaning

Are you about starting a carpet cleaning business? If YES, here is a complete sample carpet cleaning business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a carpet cleaning business . We also took it further by analyzing and drafting a sample carpet cleaning marketing plan template backed up by actionable guerrilla marketing ideas for carpet cleaning businesses. So let’s proceed to the business planning section.

Why Start a Carpet Cleaning Business?

Almost all homes and office buildings built since 60’s have wall-to-wall carpeting. The replacement costs and the cyclical faltering of the global economy till date have caused these home owners to want to make what they already own last longer, especially in the case of carpeting, which is a sizeable investment.

This very important conditions existing in the world today have not only made the carpet cleaning industry a vast one with boasting of producing millionaires , but also guarantee your success as an entrepreneur.

A carpet cleaning business of your own is one of the easiest of all small businesses to start. You will find the initial start-up costs well within your reach and the margin of profit most astounding. It’s an easy business to operate, and yet one that can be called necessary to today’s standard of living.

It carries a very high rating on all business evaluation stability charts, and it’s a business that will grow rapidly to bring you the monetary rewards you desire.

The existing world population have become more busy and occupied than they used to be over five decades ago, which gives them no time to handle all their do – it-yourself projects. They continually put off the projects until later any chore that requires special equipment.

This is especially true with carpet cleaning, because deep down, they’re fearful of botching the job. Thus, they’re more than willing to pay you as an expert or a specialist to do this kind of work for them.

Even though people everywhere try to save money by handling these jobs themselves as DIY. However, empathy with the people, and understanding of this trend, should neither be a cause for alarm nor a deterrent to your success in the carpet cleaning business.

Most businesses employ the services of janitors or janitorial services to vacuum their carpets after hours daily, and then professional carpet cleaners to deep-clean their carpets perhaps several times a week, and then hope to deep-clean every spring or fall, depending on the kind of household traffic, and on their budgets.

This creates a large demand for the services of a carpet cleaning business to carry out the needed service for many individuals and businesses.

Nobody can cope with a dirty looking and smelling carpet, this positions the carpet cleaning business as a basic necessity whenever the need for cleaning arises. The carpet cleaning business is a profitable industry which creates jobs that people don’t want to do.

This is also a lucrative market for those jobs people simply don’t have time for anymore. If you therefore have the confidence and penchant for cleanliness and spotless looking rugs, then the carpet cleaning business might be the perfect one for you to venture into.

The carpet cleaning business unsurprisingly does not require any special education, formal education, skill or experience to operate a professional-type, deep-cleaning carpet cleaner. Yet, from your first job onward, you should project the image of a thoroughly experienced expert in your field.

And the intent of this write-up is to show you how you can get started in this business, and make between $200-$300 and more per working day.

A Sample Carpet Cleaning Business Plan Template

Industry overview.

The carpet cleaning industry includes establishments that clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry also offer a range of other related services such as dyeing used rugs, damage restoration services, ventilation duct cleaning and other cleaning services.

On the average, carpet cleaning companies charge 30 cents per square foot, and generally aim to make between $80 and $100 an hour. The demand for cleaning operations for homes and business are expected to grow through 2016, according to the Occupational Outlook Handbook, published by the US Bureau of Labor Statistics.

It was projected that in the next five years, The Carpet Cleaning industry revenue is expected to modestly increase, as growth in household formation rates expanded the available client base for industry operators. In the coming years, rising per capita disposable income will positively affect the industry because it will increase consumers’ propensity to spend on carpet cleaning services that are typically performed every one to two years.

Household formation rates are expected to rise as well, as more consumers will be able to afford their own units, thanks to projected improving employment rates.

The Carpet Cleaning industry has a low level of market share concentration. In 2016, aggregated franchise revenue at the top three companies in the industry generated less than 10.0% of the industry’s revenue. The average company in the industry employs between one to two workers.

According to the latest information from the US Census Bureau, franchisees accounted for an estimated 18.0% of establishments in the industry.

In a research data provided by IBIS world, the carpet cleaning industry is currently worth about $4 billion and is expected to experience a 1.9% growth within 2011-2016, it is also noted that the industry is currently made up of around 38, 384 businesses providing employment for 69, 148 people.

According to the Occupational Outlook Handbook, published by the US Bureau of Labor Statistics, the need for carpet cleaning will rise approximately 14 percent through 2016. In addition to demand and an hourly rate that ranges from $75 to $150, carpet cleaning businesses are easily started and maintained.

According to business professionals and business research companies, carpet cleaning is recognized as one of the top 10 businesses to pursue. And let’s face the hard facts: carpets will never go out of style. Thus, this is a recession-proof possibility!

There are at least 9,000 carpet cleaning firms in the united states, they make between the ranges of $22,313- $33,835 per year.

The companies are dominated by small businesses. The industry is dominated by small businesses, companies in the field employ an average of five people each, 77% of the carpet cleaning businesses employ between 1-4 employees while 23% employs 5 or more employees.

It is also important to note that most carpet cleaning firms are one man shows as 80.7% have no employees at all as it is run solely by them while only a meager 19.3% are employers of labor in the carpet cleaning industry. Over and above, car wash businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market ( business, government and household et al ).

Over and above, carpet cleaning businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (business, government and household et al).

Executive Summary

Impeccable Carpet Cleaning Company is a standard carpet cleaning business that will be located in a densely populated city in the heart of Page – Arizona, U.S. We are strategically positioned in between a residential center and a commercial center and we are set to services the whole of the community both corporate clients and individual clients alike.

Our basic service offering to our highly esteemed customers as a carpet cleaning company will revolve around Commercial Carpet Cleaning, Residential Carpet cleaning, Stain Removal services, Carpet deodorization, Carpet Restoration, Carpet Repair; Dyeing used rugs, Damage restoration services, ventilation Duct cleaning and other cleaning services.

Although our intention of starting a carpet cleaning business is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the number one carpet cleaning company in Page – Arizona.

Impeccable Carpet Cleaning Company is located in a full-service carpet cleaning facility which has the following features: a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines.

Our customers will have the options of choosing from our different packages – we have the plans to serve both big customers and small customers as well which is why we designed various packages. We offer carpet cleaning services that ranges from $70 to $150 per hour.

At Impeccable Carpet Cleaning Company we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own carpet cleaning business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our carpet cleaning business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing and maintaining the best carpet cleaning business in the whole of Arizona.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality services and that is exactly what we will do. We are open to the use of latest technology in the carpet cleaning industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers.

Impeccable Carpet Cleaning Company is owned and managed by Samson Liverpool and Family. Samson Liverpool has well over 15 years of experience managing some of the leading carpet cleaning and car wash brand in different cities in the United States of America prior to starting Impeccable Carpet Cleaning Company.

If you are looking to write a business plan and do not know how to go about it, then you may want to take a cue from the sample below;

Our Services and Amenities

Impeccable Carpet Cleaning Company is a standard and complete carpet cleaning company that offers a wide range of services that revolves around the carpet cleaning industry and other complementary services. We intend to give our customers every reason to always come back, which is why we have customized our services.

Aside from clients bringing their carpets and rugs et al to our office facility, we will also offer home / office visit services as requested by our clients. These are the services we will offer as carpet cleaning company;

  • Commercial Carpet Cleaning
  • Residential Carpet cleaning
  • Stain Removal services
  • Carpet deodorization services
  • Dyeing used rugs
  • Rug Damage Restoration Services,
  • Ventilation duct cleaning
  • Carpet Restoration services
  • Carpet Repair services
  • Other related services

Our Mission and Vision Statement

  • Our Vision is to become the number carpet cleaning company in the whole of Page – Arizona.
  • Our mission as carpet cleaning company is to develop a highly successful, profitable all round carpet cleaning business which provides quality services in our community and to become a standard for an ideal carpet cleaning business not only in the State of Arizona but also throughout the United States of America and Canada.

Our Business Structure

Carpet cleaning business generally is seen to be a small scale business venture, but that does not stop Impeccable Carpet Cleaning Company from putting up standard structures in place that will help us achieve all our business goals and objectives.

As a matter of fact, we are set out to build a carpet cleaning business that will be a standard for the carpet cleaning industry. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

In order to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our carpet cleaning business will be anchored on the team not on any individual.

With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional carpet cleaning business. Definitely, we will have various employees to man the various services offering of Impeccable Carpet Cleaning Company.

Impeccable Carpet Cleaning Company will employ professionals and skilled people to occupy the following position;

  • Manager (Owner)

Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

  • Carpet Cleaners (5)
  • Truck Driver

Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Ensure that the facility       is in tip top shape and conducive enough to welcome customers
  • Prepares budget and reports for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for all employees
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily activities of organization.
  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Impeccable Carpet Cleaning Company in strategic meetings
  • Help increase sales and growth for Impeccable Carpet Cleaning Company.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts markets research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Impeccable Carpet Cleaning Company
  • Serves as internal auditor for Impeccable Carpet Cleaning Company.
  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Carpet Cleaners (6):

  • Washes and thoroughly cleans carpets, and rugs et al as requested by clients
  • Cleans up after customers and clean work area.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the manager,

Truck Driver:

  • Responsible for transporting equipment, supplies and workers to project site
  • Delivers cleaned carpets / rugs et al to clients as requested
  • Runs errand for the organization

SWOT Analysis

Carpet cleaning business is one of the businesses that can easily generate sales with little stress as long as they are well positioned. We are building a standard carpet cleaning business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal carpet cleaning business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of carpet cleaning business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty job for us. These folks were able to a large extent help us so that we arrives at the strengths and weaknesses that will help us build our brand to sustainability.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Impeccable Carpet Cleaning Company Page – Arizona;

Impeccable Carpet Cleaning Company is centrally located in a densely populated area in Page – Arizona; our location is in fact one of our major strength. We are also one of the very few carpet cleaning companies in the whole of Arizona that offers variety of services.

Another strength that counts for us is the power of our team; our workforce. We have a team that are considered expert in the carpet cleaning industry, a team of hardworking and dedicated individuals.

Impeccable Carpet Cleaning Company is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

We are centrally located in one of the busiest area in Page – Arizona and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the carpet cleaning industry.

The truth is that there are no carpet cleaning facilities within the area where ours is going to be located; the closest carpet cleaning facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Impeccable Carpet Cleaning Company is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our carpet is located.

MARKET ANALYSIS

  • Market Trends

The carpet cleaning market is a market that is solely dependent on loads of factors; at least for people to patronize carpet cleaning businesses, they must first of all own carpets and rugs et al. Of course Carpet cleaning business responds to the increase in household spending which is why it trendy to find carpet cleaning businesses locate around areas where residence and businesses has the desired purchasing power.

Another common trend in the carpet cleaning industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most carpet cleaning companies engage in other related services.

Some of them even go as far as establishing a car wash and a vacuum cleaning business simply because they all fall within same line of business.

Our Target Market

Before choosing a location for our carpet cleaning business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are those who live in apartments with rugs / carpet and those who make use of office facilities et al. They cut across various different sectors of the economy. Our target customers can be classified into three major groups (household, business owner / corporate clients and government).

The demographic component of those who need the services of a carpet cleaner spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life but most importantly everyone need to clean up their carpets no matter their income level. Residential and public places need it more often than the others though.

Below is a list of the people and organizations that our carpet cleaning services is designed for;

  • The public sector; government ministries, agencies and parastatals.
  • Organized private sector
  • Restaurants
  • Hotels and Motels
  • Residential areas
  • Religious Centers
  • Retail locations
  • Educational Facilities
  • Medical facility

Our Competitive Advantage

Carpet cleaning business is an easy to set up business that does not require formal training to achieve; anybody can set a carpet cleaning business if they have the required startup capital. It means that the possibility of carpet cleaning business springing up in the location where ours is located can’t be ruled out.

We aware of this, which is why we decided to come up with a business concept that will position us to become the leader in Page – Arizona.

Our competitive edge is that we are standard carpet cleaning business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our carpet cleaning business.

We can confidently say that the location of our carpet cleaning business will definitely count as a positive for us amongst any competitor that might start a carpet cleaning business in same location where ours is located.

For the time being, Impeccable Carpet Cleaning Company has no real competitors that can compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups carpet cleaning businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Impeccable Carpet Cleaning Company is going to be driven basically by excellent customers service and quality service delivery.

We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like carpet cleaning and related services.

We are a carpet cleaning business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Impeccable Carpet Cleaning Company.

We will also ensure that our students’ becomes experts with the dancing skills they acquire; we want to build a standard and dance studio brand that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Impeccable Carpet Cleaning Company to become the leading carpet cleaning company in Page – Arizona which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the carpet cleaning industry.

Impeccable Carpet Cleaning Company is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our carpet cleaning business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Page – Arizona.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our carpet cleaning company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our carpet cleaning company and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our carpet cleaning company in relevant magazines, newspapers, TV stations, and radio station.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry to market our services.

Sources of Income

Impeccable Carpet Cleaning Company is established with the aim of maximizing profits in the carpet cleaning industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Impeccable Carpet Cleaning Company will generate income by offering the following services;

Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would need the services of carpet cleaning business.

We are well positioned to take on the available market in Page – Arizona and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our carpet cleaning business and our clientele base.

We have been able to critically examine the carpet cleaning industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Page – Arizona.

Below is the sales projection for Impeccable Carpet Cleaning Company, it is based on the location of our business and of course the wide range of related services that we will be offering;

  • First Year-: $100,000
  • Second Year-: $350,000
  • Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the dance studio industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional dance related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Page – Arizona.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

On the average, our carpet cleaning services will charge between $75 and $150 on per hour basis as obtainable in the industry.

  • Payment Options

At Impeccable Carpet Cleaning Company, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Publicity and Advertising Strategy

We believe that having adequate words out there to the people about our business will be one of the things that will give us new and loyal clients. Impeccable Carpet Cleaning Company is set to create a standard for carpet cleaning business in Page – Arizona and throughout the United States which is why we will go all the way to adopt best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a carpet cleaning business. The challenge is that most carpet cleaning companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our carpet cleaning business. Here are the platforms we intend leveraging on to promote and advertise Impeccable Carpet Cleaning Company;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our carpet cleaning business in relevant magazines, local newspaper, local TV stations and local radio station
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time in target communities
  • Distribute our fliers and handbills in target areas

Startup Expenditure (Budget)

We have been able to mobilize cash that will be enough for us to successfully launch a standard carpet cleaning company in Page – Arizona, US. These are the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Page – Arizona – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the car wash – $70,000.
  • Cost for facility remodeling – $50,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of carpet cleaning equipment (A freestanding or portable rug cleaner with a power wand or brush and an extractor that removes the water from the rug and into a holding tank, Vacuum cleaners, Carpet brushes, Chemicals for cleaning, Water storage tanks, Deep carpet cleaning machine, and Flexible pipes for water delivery et al)- $20,600
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our grand opening party: $1,500
  • Miscellaneous: $10,000

We would need an estimate of $500,000 to successfully launch our carpet cleaning business in Page – Arizona.

Generating Funding / Startup Impeccable Carpet Cleaning Company

Impeccable Carpet Cleaning Company is a business that will be owned by Samson Liverpool and Family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Impeccable Carpet Cleaning Company is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We know that doing this will to a large extent help us to have the best brand in town.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Impeccable Carpet Cleaning Company adopts the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed carpet cleaning equipment , electronic appliances, office appliances and bar accessories: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed carpet cleaning accessories and supplies et al: In Progress

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Carpet Cleaning Pilot

Carpet Cleaning Business Plan — What You Need to Know

A business plan is the backbone of any business, and a carpet cleaning business is no different.

If you don’t have a clear plan for how you’re going to get customers and make money, your business will quickly fizzle out.

Fortunately, if you take the time to write a solid business plan, you’ll give yourself a much better chance of success.

In this article, we’ll cover all that you need to know about creating a carpet cleaning business plan.

Read on to learn more.

sample business plan for carpet cleaning company

What Is a Carpet Cleaning Business Plan?

Growing a carpet cleaning business isn’t without challenges. After all, you’re entering a $3.8 billion market with more than 31,000 businesses already in operation.

With so much competition, it’s essential that you have a plan for making your business stand out. That’s where a business plan comes in.

A business plan is a document that outlines your business goals, strategies, and tactics. It’s important to have one because it forces you to think about the long-term health of your business.

Creating a business plan can seem daunting, but it doesn’t have to be. Below, we’ll give you a step-by-step guide for writing a carpet cleaning business plan.

Why Should You Start Your Own Carpet Cleaning Business?

Why Should You Start Your Own Carpet Cleaning Business

Before we get into the nitty-gritty of writing a business plan, let’s take a step back and answer a bigger question: why start your own carpet cleaning business in the first place?

For many people, the answer is simple. Carpet cleaning businesses offer a unique blend of several key factors, including:

  • Low startup costs:  You can start a carpet cleaning business with as little as $500.
  • Recurring revenue:  Carpet cleaning is a service that customers will need on a regular basis. This allows you to build a business with a steady stream of income.
  • Flexibility:  Carpet cleaning businesses can be operated full-time or part-time, making them perfect for people who want the flexibility to set their own hours.
  • Scalability:  If you build a successful carpet cleaning business, there’s always the potential to grow and scale.

Wall-to-wall carpeting is standard in almost all residential and commercial structures constructed after the 1960s. These homeowners want to make what they already own endure as long as possible.

This is particularly true for carpeting, as it is a large investment due to the high replacement costs and the ongoing cyclical slowdown of the global economy.

The essential circumstances that are present in the world today have not only contributed to the expansion of the carpet cleaning industry, which now boasts billions in annual revenues, but they have also created the need for entrepreneurs to enter this burgeoning market.

What to Include in Your Carpet Cleaning Business Plan?

When thinking about business plans, most people immediately imagine lengthy, intricate documents stuffed with graphs and data. But it doesn’t have to be that way.

One of the most effective and simplest ways to get started on your business plan is to find a template and fill it in with your own information. This will give you a roadmap to follow as you write your plan.

Your business plan should essentially consist of the following sections:

  • Executive Summary
  • Initial Costs
  • Summary of Market Analysis
  • Pricing and a Financial Plan
  • Marketing and sales

Let’s discuss what you need to write in each of these sections in more detail.

1. Executive Summary

The executive summary is a concise summary of your business. Here, you only have to describe the issue you resolve for your clients in one line.

An example of an executive summary could be “Transform your home’s carpets from a dirty and stained breeding ground for bacteria into a sparkling and welcoming first impression for family, friends and guests with our professional carpet cleaning services .”

Include a thorough description of how you address that issue, emphasizing the features of your company that set you apart from your rivals .

You can, for instance, mention that your offer includes eco-friendly services, individualized customer service, or flexible payment options.

2. Initial Costs

Initial Costs

Whether you want to work independently or purchase a franchise will determine the initial costs of starting your business.

Since each of the two business models has its pros and cons, you need to carefully consider which one is the best for you.

Since you are on your own when you operate an independent carpet cleaning business, you will be responsible for everything, including establishing the business, getting equipment , training staff, and customer acquisition.

You’ll need to purchase a van, which you can use both for transport and to store your equipment. You’ll also have

Let’s look at some of the costs that can be involved in this situation:

  • Equipment and Supplies:  Some essential parts of a carpet cleaning kit include a professional vacuum, a steaming carpet cleaner, a specialized spotting kit, and detergents. This equates to an initial investment of around $3,000.
  • Vehicle:  You’ll need a vehicle (preferably a van) to get around and store your equipment. You can purchase a used van for as little as $2000, but add in fuel and maintenance costs, and you’re looking at an ongoing expense of $100 per week.
  • Licenses and Permits:  Depending on your state, you may need multiple licenses and permits to operate your carpet cleaning business, which can cost anywhere from $100 to $500.
  • Insurance:  If you are working on your own, plan on spending at least $30 per month on insurance. The cost increases proportionally with the number of employees.
  • Employee Salary:  This will depend on the number of employees working for your carpet cleaning business. The standard hourly rate for a cleaner’s base income in the United States is currently estimated to be $11.99.

3. Market Analysis Summary

Identify your target customer first before you move on to the rest of your market analysis summary.

Targeting homeowners or property managers is a good strategy if you want to start a residential cleaning business.

On the other hand, if you specialize in commercial carpet cleaning, the people who use your services may include hotel managers, commercial property managers, and Airbnb users.

After this, you will analyze the elements that can affect your bottom line, including:

  • Strengths:  What sets you apart from your competitors?
  • Weaknesses:  What do your competitors do better than you?
  • Opportunities:  Identify any trends in the industry that you can take advantage of.
  • Threats:  Is there anything that may negatively affect your business?
  • Suppliers:  Who will you get your supplies from?
  • Customers:  Identify as many potential customers as possible so that you aren’t dependent on a small clientele.
  • Substitutes:  Check how many businesses can replace your services with less expensive alternatives.
  • Direct competitors:  Conduct research on the businesses in your area that offer the same service to find the market segment with the most growth potential.

You need some industry knowledge to complete this section. Download at least one or two industry studies (preferably updated in 2020) or analyses performed by regional organizations in your area in addition to investigating possible competitors to learn what they do and what services they offer.

4. Services

Services

Make a comprehensive list of the services you can offer your customers using the information you collected while researching your competition.

You can consider the following:

  • Carpet cleaning
  • Upholstery cleaning
  • Stain removal
  • Odor control
  • Pet hair removal
  • Water damage restoration
  • Hypoallergenic treatments
  • Floor waxing
  • Oriental rug washing

5. Locations

Locations

In this section of your business plan, you will specify the geographic region in which you will conduct business.

Ideally, you should cover an area that is large enough to supply you with a steady stream of customers. 

However, it is in your best interest to research the competitors operating in the same region as you. This will help you understand how you can place yourself on the market and attract customers.

While doing so, you should consider your route’s costs and establish clear restrictions.

This way, you lessen the likelihood of spending more time driving to your customers’ locations than actually cleaning carpets.

6. Pricing and Financial Plan

Most carpet cleaning businesses set costs per room or square foot, though some may charge by the hour.

This section of your business plan should include a pricing strategy based on the services you offer, your target market, and your location.

It is important to determine reasonable pricing for your services after considering all your costs (including taxes) and your financial objectives.

While reviewing your competitors’ offers is a good idea, it is not in your best advantage to base your pricing strategy only on what other businesses charge for their services.

Instead of significantly affecting your business decisions, knowing what competitors charge should help you position your business in the market and give you a general idea of how to price your services.

When you have decided on your costs, you can start creating a financial strategy.

Include some sales projections in this section, such as the number of clients you can accept each day, the amount of money you can make each week, month, or year, the cost of providing the services which create this income, and how you will manage cash flows.

7. Marketing and Sales

Marketing and Sales

Working backward is the most effective strategy for handling marketing and sales concerns.

When developing the business plan for your carpet cleaning company, you should begin with the goals you want to attain to determine the right marketing goals for your company.

Let’s say that by the end of the year, you aim to have ten contracts under your belt. This means that you (or your salesman) should have conversations with at least 40 to 50 prospective customers.

You will need to have made at least 500 contacts before you can expect even half that number of meetings.

It is important to be realistic about how you will generate leads and land customers. This part of your business plan should clearly state how you plan to reach your target market.

Your marketing strategy will involve creating a brand identity and deciding on the marketing channels you will use to reach your target market.

These may include online channels such as social media and search engine optimization or offline channels such as print advertising, flyers, and word-of-mouth marketing.

8. Management

This section should cover the administrative duties you’ll manage as your business expands. You should initially focus on these three key areas:

  • Appointment Scheduling

This may seem easy at first, but as you add more clients, you’ll need to commute between locations, map out the best routes, and perhaps even set up shifts to cover all appointments.

Set aside some time in your calendar to search for online solutions that can keep you organized.

Look for an app that will make it simple to schedule projects, notify clients automatically, manage invoices, and calculate payroll. This will save you valuable time in the long run.

  • Team Direction

Even if you launch your carpet cleaning business yourself, you’ll need to hire staff to support you as the company grows.

You want to be ready because moving from working for yourself to managing teams comes with extra duties.

Look for individuals with experience in the customer service and cleaning industries. You’ll need to train your staff on your specific methods and how to provide exceptional customer service.

You should also be able to delegate tasks so that you’re not bogged down with the business’s day-to-day operations.

This will give you more time to focus on the bigger picture and long-term objectives for your company.

You should also schedule training sessions for your employees. By making sure that your employees are the best at cleaning carpets and offering great customer service, you will increase customer satisfaction and repeat business.

These sessions should cover topics such as the most effective way to clean carpets, how to upsell customers on other services, and how to handle customer complaints.

What Should You Know Before Starting A Carpet Cleaning Business?

How to Start a Carpet Cleaning Business Single-Handedly?

Wrapping Up

A well-composed business plan is crucial for your business’s success. By taking the time to develop a solid plan, you will be able to map out a path to profitability and identify any potential roadblocks along the way.

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How to Write a Carpet Cleaning Business Plan in 2024

  • August 3, 2023
  • Carpet Cleaning
  • 15 min read

As more companies get ready to reopen after the 2020 lockdown, the demand for disinfecting services is also rising. In plain English, 2024 seems the perfect year for starting a business in this niche, provided that you have a reliable carpet cleaning business plan and follow it in detail.

Growing a carpet cleaning business won’t be without challenges. Planning is vital when entering a $4 billion market , where more than 31,000 companies operate. Increased competition from janitorial service providers and the adoption of laminate and hardwood flooring can significantly limit the demand for specialized services. You must know your potential client’s needs and build your business plan around them to grow a successful company.

Here’s the ultimate business plan outline that you can use to build your strategy and secure successful business outcomes.

Start with a carpet cleaning business plan template

When you say “business plan,” most people automatically think of long and complicated documents built around numbers and charts. Luckily, you won’t need one of those for this task.

Your business plan should include the following sections:

  • Executive Summary
  • Initial Expenses
  • Market Analysis Summary
  • Financial Plan and Pricing
  • Marketing & Sales

Let’s take a closer look at what you should write in each of these sections.

1. Executive summary

The executive summary is a brief description of your business. Define in one sentence the problem that you solve for your clients – something like “ turn dirty carpets from a breeding ground for bacteria and germs into sanitized, safe flooring .”

Add a short presentation of how you solve that problem, focusing on your business’s aspects that differentiate you from your competitors. For example, you can mention green services included in your offer, personalized customer support, or flexible payment plans.

This section is a summary of the entire document, so it’s better if you write it after you’ve gone through the other areas of the carpet cleaning business plan for 2024

2. Initial expenses

Initial costs depend on whether you want to work as an independent or buy a franchise. Both business models have their pros and cons, so you should do in-depth research before deciding.

Becoming an independent contractor

As an independent carpet cleaning business, you’re on your own, so you’ll have to handle everything from opening a business and buying equipment to training employees and getting clients. Let’s see what costs you should expect in this scenario:

  • Equipment and supplies . A basic cleaning kit should include an industrial vacuum, a steam carpet cleaner or dry carpet cleaner with attachments, a professional spotting kit, and detergents. Prices start at $3,000 , but you’ll pay more for top equipment. You can also look for second-hand equipment or renting opportunities.
  • A truck or a van . A new pickup truck can cost around $18,500 , to which you need to add fuel and maintenance costs .
  • State licenses and permits . Between $100 and $500 , depending on the state where you operate.
  • Insurance . Count at least $30 a month if you work alone. The price grows with the number of employees.
  • A separate bank account . Costs vary with the bank. Some may also require a minimum deposit when you start.
  • Office space . You can save resources if you decide to run your business from home. However, note that you may be forced to rent space to store your equipment and hazardous substances safely.
  • An accountant . Costs for accounting services vary with the tasks you need the accountant to perform. The average hourly rate is close to $40 .
  • Utilities . Even if you work from home, you still need a dedicated phone number where potential clients can contact you. Also, if you don’t have a reliable internet connection, it’s time to get one.
  • Employee salaries . This expense varies with the number of employees. As a guideline, a cleaner’s average base salary in the US is $11.99 per hour .
  • Training . For example, an IICRC Carpet Cleaning Technician (CCT) Course can cost anywhere between $299,00 and $399,00 .

Besides these expenses, you’ll want to include any costs related to market research and marketing . The US Small Business Administration provides a cost calculator that you can use to get a full financial picture before you get started.

Buying a franchise

Buying a carpet cleaning franchise can be a cheaper alternative to building a business from scratch. Among the benefits, you can include a done-for-you business model, training for your employees, and working under an established brand.

Generally, cleaning companies have multiple packages available for new entrepreneurs. Prices vary from $4,000 to over $100,000, depending on the business model you opt for and the type of support you receive.

This section is a summary of the entire document, so it’s better if you write it after you’ve gone through the other areas of the carpet cleaning business plan for 2024.

3. Market analysis summary

Start your market analysis summary by defining who your ideal client is. If you plan to do residential cleaning, you can target homeowners or property managers. On the other hand, if you have a commercial carpet cleaning business, your audience includes commercial property managers, hotel managers, and Airbnb renters.

The next step is an analysis of the factors that can influence your bottom line. Here, you want to focus on:

  • Strengths : what differentiates you from your competitors?
  • Weaknesses : what your competitors offer that you don’t.
  • Opportunities : areas where there are few competitors, innovative technology that other companies don’t use, and the possibility to promote yourself in the local media.
  • Threats : anything that could impact your business (such as another lockdown, for instance).
  • Suppliers : the possibility to find the best cleaning products at affordable prices.
  • Buyers : identify as many potential clients as possible so that you don’t depend on a limited number of clients.
  • Substitutes : see how many companies can substitute your services with cheaper alternatives (janitorial service providers or carpet cleaner rentals, for example).
  • Direct competitors : research online the companies that provide the same service in your area to identify the niche where you have more room for growth.

To complete this section, you need industry insights. Besides researching potential competitors to see what they do and what services they provide, download at least one or two industry reports (ideally updated in 2020) or analyses conducted by local organizations in your area. This way, you get an idea about the number of competitors and the industry trends that can influence your target public’s buying decisions.

4. Services

Use the information gathered while researching your competitors to put together an exhaustive list of services you can provide your clients.

You can include:

  • Upholstery cleaning
  • Anti-allergy cleaning
  • Tile, grout, and linoleum cleaning
  • Green cleaning
  • Speed dry service
  • Carpet protectant
  • Floor waxing
  • Oriental rug cleaning

5. Locations

In this section of your carpet cleaning business plan, you define the geographical area where you operate. Ideally, you’ll cover an area big enough to provide a consistent number of clients. Furthermore, it’s in your best interest to scout out the competition operating in the same zone to understand how you can position yourself on the market and get clients.

At the same time, you should consider commute costs and set clear limits. This way, you minimize the risks of spending more time driving to your clients’ locations than cleaning carpets.

6. Financial plan and pricing

Most companies in this niche go with prices per room or square feet. What matters is that you set a fair price for your services after considering all your expenses (including taxes) and your financial goals.

It’s wise to take a look over your competitors’ offers, but it’s in your best interest not to build your pricing strategy exclusively on how other companies price their services. Knowing what competitors charge should help you position yourself on the market instead of significantly influencing your business decisions.

Once you know your prices, you can start drafting a financial plan. Include here some sales forecasts – how many clients you can take each day, what revenues you can bring in every week/month/year, how much it costs you to deliver the services that generate this income, and how you can manage cash flows to make sure you always have the materials necessary to complete a cleaning job.

7. Marketing and sales

The smartest way to handle marketing and sales is by working backward. When writing your carpet cleaning business plan, start from the goals you want to achieve to identify your business’s right marketing goals.

Let’s say you want to have ten contracts by the end of the year. It means that you (or your salesperson) should talk with at least 40 to 50 potential clients. To convince 50 people to speak to you, you’ll need to have contacted at least 500.

So, how do you spread the word about your business to reach 500 people that match your ideal client? You will need a social media presence on networks like Facebook, Instagram (for residential cleaning services), or LinkedIn (for commercial cleaning services). You’ll also need a website, a Google My Business account, or maybe a YouTube channel, depending on how comfortable you are when it comes to growing an audience.

Implement all your marketing ideas with your ideal clients in mind, focused on their needs and expectations.

8. Management

This section includes the administrative tasks you’ll handle as you grow your business. Initially, you need to focus on three major areas:

  • How you’ll book appointments ? It may seem easy initially, but once you bring in several clients, you’ll need to commute between locations, plan optimal routes, and even organize shifts to cover all appointments. Block some time in your schedule to look for digital tools to help you stay organized. Workiz , for example, enables you to easily schedule jobs, send automatic customer notifications, manage invoices with only a few clicks, and much more!
  • Managing teams . Even if you start your carpet cleaning business alone, you’ll have to hire help to support growth. Switching from being self-employed to managing teams comes with more responsibilities, so you want to be prepared. Find online classes you can join to learn how to organize cleaning teams effectively and increase productivity.
  • Training . Schedule training for your employees, too. You want to make sure they’re the best at cleaning carpets and delivering  excellent customer service to improve customer retention rates.

What’s next?

Your carpet cleaning business plan for 2024 is ready. The sooner you start working on your business, the more likely you are to sign your first clients and earn money.

So, where do you start? Here are things you can do right away to turn your business idea into a reality:

  • Check out the local page of The Small Business Administration in your area and find out what permits or licenses you need for your carpet cleaning business, then start putting together the paperwork.
  • Search carpet cleaning providers in your area and make a list of all the companies you can find. Analyze services, prices, and unique selling points.
  • Look for equipment providers and compare prices and technologies to ensure you provide your clients with the best services on the market.
  • Join a digital marketing course to get at least an idea of how your marketing should look like. You might decide you don’t want to do marketing alone, but this knowledge will help you choose the best partners to promote your business and get clients.

Try out Workiz today and get all of the tools you need to manage your carpet cleaning business.

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Business Plan for a Cleaning Business: Complete Guide

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  • January 30, 2023

cleaning business plan

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Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your cleaning business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Why do you need a business plan for a cleaning business?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or private grant

How to write an executive summary for a cleaning business?

Provide a precise and high-level summary of every section that you have included in the business plan for your cleaning business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the five major sub-sections that include:

  • Business overview : introduce what services your cleaning business offers (commercial vs. residential cleaning), what type of customers you focus on (individuals, businesses, factories, etc.), any specific cleaning service you focus on (e.g. carpet cleaning), your company structure and, more importantly, how and why you want to start such a business today
  • Market overview : the market overview section will contain an overview of the expected market size and growth of the cleaning industry in your area as well as your target customers. Another important part of any market overview is a clear and thorough analysis of your competitors
  • People : introduce your company’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the experience of the team. Also, speak about your hiring plans: who will you hire and who will report to whom?
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach break-even point and start making profits? Include here your key financials such as revenue, gross profits, and net profit
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

sample business plan for carpet cleaning company

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2. Business Overview

The business overview section is sometimes called the company description and is one of the most important parts of the cleaning business plan.

Here, you will want to provide crucial information about your cleaning business, including your services, pricing structure , customers, and company structure.

a) History of the Project

This is a brief description of your business, outlining its origin and your reasons for venturing into this field. As one would put it, it answers a major question about business; why a cleaning company? 

When starting a cleaning business, you want to use all your best tools to show the lenders and investors that your passion is deeply built around the need to fill an existing market gap. For example, you would argue that many customers in your area need eco-friendly cleaning, tile and grout cleaning, or commercial kitchen cleaning services.

b) Business Model

You should be clear if you are opening an independent cleaning company or partnering. Also, make it clear if you are buying an existing franchise.

Franchising has an added advantage of simplicity, given an already established market base. However, every model has its risks and benefits. So, choose what’s best for your target market and long-term goals. 

sample business plan for carpet cleaning company

c) Services

Don’t get it twisted. Cleaning companies offer a range of services to their consumers depending on the business location and demand. So, an important aspect of laying a solid foundation is to explain to your customers what they should expect from your business. In other words, what type of cleaning services do you intend to offer? 

The 2 main categories of cleaning services are: residential and commercial cleaning.

Residential cleaning targets private residences and homes. If you choose this option, you can specialize in home maintenance, move-in and move-out cleaning, deep cleaning, green cleaning, and residential event cleanups. 

On the other hand, commercial cleaning suits businesses and requires significant manpower, more space, and sophisticated equipment. You can’t run this business in some regions without enough vehicles to transport your equipment. 

If you plan to specialize in commercial cleaning, you can focus on general office cleaning tasks, large-scale specialized cleaning, construction cleanups, commercial kitchen cleaning, and hazardous waste cleaning.

sample business plan for carpet cleaning company

d) Pricing Strategy

Another important part of the business overview section is your pricing structure. It should be as clear as possible because investors will rely on it when assessing your financial need.

Most cleaning companies in the US set their rates per square foot, per room, per hour, or as a flat fee. And the standard national hourly cost of house cleaning services in the US ranges from $50 to $90 per hour per cleaner.  

e) Target Customers

Who is your ideal customer? And which cleaning services do they need? You might have already identified your target market if you can answer these questions correctly. 

For instance, if private residences and apartments dominate the region, many individuals will probably need residential cleaning services. Make sure you offer that.

Similarly, a busy city center with many offices and commercial properties will probably benefit from commercial cleaning services as mentioned above. Identifying your target market is one of the fastest ways to increase revenue potential after assessing the competition. 

f) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Market Overview

To run a successful business, you need all the facts that back your decision to start a cleaning company in the region at that time. Market analysis will help you identify the level of competition in the region and whether the investment is worth it. 

For example, offering commercial cleaning services in a residential setup would make little sense. Similarly, overpricing your services when the dominant population is low to middle-income earners won’t fast-track business growth. 

a) Cleaning Business Industry Status Quo

This section should answer two obvious questions about your cleaning business;

  • What is the market size of the cleaning industry in your area? 
  • How fast is the cleaning industry growing? 

Both questions will help you set realistic expectations when getting into this field, having analyzed the market trends and size. 

How big is the cleaning industry in the US?

It’s always good to start any market overview by assessing the market size at a national level.

Of course, the figures may not represent the actual status of the cleaning business in your region, but they offer a solid foundation for building a thriving business. According to the latest statistics, the cleaning service industry in the US had a value of $97.6 billion in 2022 . 

The staggering need for cleaning services means that the commercial cleaning sector will likely grow at a steady rate of 5.4% up to 2025 . Although this may be a good sign for setting up your cleaning business, you should also assess market growth in your area (see below).

How big is the cleaning industry in your area?

Getting the market data at the city level gives you a clearer picture of what to expect from the market. It may complicated, but you only need the total number of cleaning companies in your region and their services to assess your area’s market size.

For example, let’s assume you want to get into the carpet cleaning business. With close to 32,000 carpet cleaning businesses in the US, and a total market value of $4 billion (carpet cleaning US market), we can safely assume each carpet cleaning business generates $125,000 in sales per year on average.

Now, assuming there are 25 competitors in your area, the estimated market size of the carpet cleaning industry in your area is $3.1 million.

sample business plan for carpet cleaning company

How fast is the cleaning industry growing in your area?

You may need to analyze multiple factors to determine the growth rate of the cleaning industry in your region. Sometimes, this involves a few calculations to get an actual figure when drawing your conclusion. 

For example, if the region had 120 cleaning companies in 2020, which increased to 150 in 2022, you can assume that the industry is growing at a steady rate of 12% per year. 

Pay attention to all factors that may directly impact the growth rate, including a population influx, increased demand, and increased income potential. 

However, don’t be shocked if you notice a successive drop in the demand for cleaning services in the region. This is possible even when the national statistics show otherwise. Its part and parcel of the business and could indicate that this isn’t the right time to launch a cleaning company. 

b) Cleaning Business Competitor Analysis

Another crucial step in the business plan of your cleaning company is to assess the existing competition. There are a couple of questions to guide you here, including;

  • How many cleaning companies are there in your region?
  • What services do they offer (residential, commercial cleaning, or both)?
  • What’s the average price of hiring a cleaning company in the region?
  • What’s the total number of individuals employed by a typical cleaning company in the region? 
  • How many customers do they serve per week/month? 

Why do you need a competitive analysis in the business plan of your cleaning business?

Assessing the competition in the area where you plan to start your cleaning business will allow to better understand whether there is sufficient demand, and whether you are well positioned to take market share from competitors.

For example, starting a new business would make perfect sense under the following circumstances;

  • There’s a clear market gap that you can fill in the region (For example, offering a service that other companies might have missed, like eco-friendly/green cleaning) 
  • There are no or inadequate cleaning companies in the region. This would present the perfect opportunity to tap into the market potential and grow a thriving business. 

sample business plan for carpet cleaning company

c) Cleaning Business Customer Analysis

The customer analysis section is almost similar to your target audience . However, this is your chance to prove to the lenders that your target market is real and available. You can use the following questions to analyze your client base; 

  • Which individuals need cleaning services in the region? 
  • What’s the average income of the individuals in the region? (This is also important when determining your pricing structure)
  • Which cleaning services are they interested in?
  • How often do they need cleaning services? (daily, weekly, monthly)
  • Are they more likely to benefit from commercial or residential cleaning services?

Usually, the level of competition in the region also influences your customer analysis. So, that should be clear to help you determine the market demand or predict the success of your cleaning business.

4. Sales & Marketing

The sales and marketing strategy sums up your plans for acquiring new clients. Here are a few helpful questions to guide you:

  • Which marketing channels are best suited to your business (online vs. offline marketing)?
  • Do you have a unique selling point? If so, what is it?
  • What is your marketing budget for the first months / year?
  • How can you track the success of your marketing strategy?
  • Do you plan to offer any promotions to attract new customers? 

Cleaning Business Marketing Channels

You can use the following channels for marketing your cleaning business locally;

  • Pay-per-click campaigns (e.g. Google ads)
  • Email, SMS marketing
  • Social media content & ads 
  • Word-of-mouth advertising
  • TV and radio advertisement

sample business plan for carpet cleaning company

What are your Unique Selling Points (USPs)?

A unique selling point is what puts you ahead of the rest. It’s no secret that you will face stiff competition from established cleaning companies in the field. So, how you set yourself apart matters. Some factors to consider include;

  • Price : Cheaper services than your competitors
  • Location : Your proximity to the target market gives you a slight edge over the rest
  • Quality : Stellar cleaning services with modern equipment will attract more clients

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses . Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your commercial cleaning business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in offering the services you are proposing. If they have specialized training and education (such as carpet cleaning, industrial cleaning, etc.), add that information too.

b) Organizational Structure

Even if you haven’t already hired a senior manager and any other relevant staff members, you must provide a flowchart of the organizational structure defining the hierarchy of reporting as shown below.

sample business plan for carpet cleaning company

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a cleaning company.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your cleaning business is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to start a new cleaning business, purchase new equipment, etc.)
  • The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a cleaning business, startup costs are all the expenses you incur before you start making sales. Luckily, these expenses are rather low for cleaning companies and mostly include the cost to purchase equipment and the vehicle you will use to transport them.

As an example, it costs on average $73,500 – $167,500 to start a small commercial cleaning business with 2 vans and 4 employees. We have laid out below estimates for the key startup costs you can expect for a cleaning business.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to start and run a cleaning business, read our article here .

c) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your cleaning business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your cleaning business.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

sample business plan for carpet cleaning company

7. Funding Ask

This is the last section of the business plan of your cleaning business. Now that we have explained what your company is about, the services you offer and to whom, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Cleaning financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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sample business plan for carpet cleaning company

How to Write a Business Plan for Your Carpet Cleaning Company

Whether you are looking for an opportunity to become a sole proprietor or a full-fledged carpet cleaning company, deciding on a business model is essential. A business plan can help you make the right decisions and ensure that your company is well established. It will also provide you with a clear direction. Below are a few tips for establishing a successful carpet cleaning business. Read on to learn how to establish a business plan and how to get it. airduct cleaning

A business plan outlines the strategy that will guide the day-to-day operations of your business. This plan outlines the number of employees and the costs for each. It also outlines your marketing strategy, describing how you will connect with customers and sell services. Revenue goals will help you determine whether your services will be profitable after the first year of operation. After this, it is time to build a marketing plan and implement it. Here are some of the most important things to consider in your business plan.

The COVID pandemic has caused a recent resurgence in the home cleaning industry. After all, consumers have more discretionary income than they did before the pandemic. In addition, increasing concern over infectious diseases has spurred new demand for cleaning services . Additionally, incorporating sanitation into your cleaning process is a great way to expand your service offerings. You can also offer disinfection of high-touch surfaces to increase your revenue.

A great carpet cleaning company should offer you a guarantee. Stanley Steemer, for instance, does not use subcontractors. All technicians are background-checked and highly-trained. These technicians are also guaranteed to return to the area to clean any areas that are not cleaned the first time. Whether you need a carpet cleaning company for residential or commercial spaces, you can rest assured that a Stanley Steemer technician will leave your carpet clean.

Once you’ve decided on a business structure for your carpet cleaning business, you’ll need to decide if you want to operate as a sole proprietorship or a limited liability corporation. To set up an LLC, you should seek legal advice. Depending on the type of business structure, a credit card may be the best option for you. However, credit cards come with high interest rates, so you’ll want to ensure that you have enough funds to pay them off each month.

Before booking a carpet cleaning job, get all of the cleaning supplies. Make sure to have a contract in place and have it signed by an employee before they begin cleaning. If you’re unsure about the price, check out online reviews from previous clients. You may even find testimonials and customer feedback that will give you a better idea of what to expect from your carpet cleaning company . The best way to choose a carpet cleaning company is to compare prices and service.

While most carpet cleaning companies will conduct background checks before hiring their employees, it’s still wise to do your own research to make sure the professionals you hire are qualified. It’s helpful to read customer reviews or read testimonials on social media sites such as Angi. You can even talk to some potential pros in person to get a feel for their level of knowledge and professionalism. If you’re looking for an expert, consider Ayoub Carpet Cleaning Company. They’ve been in business since 1952 and offer excellent service and quality work.

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sample business plan for carpet cleaning company

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Carpet Cleaning Business Plan Template & Guidebook

Are you in the process of launching a carpet cleaning business? Don't go down the path of entrepreneurship without first arming yourself with the right plan. The #1 Carpet Cleaning Business Plan Template & Guidebook can help you get started on the right foot—ensuring that you have all of the essential information to develop and follow a successful strategy for success. It's your one-stop resource for everything related to starting and running a profitable carpet cleaning business.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Carpet Cleaning Business [11 Steps]
  • 10+ Best & Profitable Carpet Cleaning Business Ideas [2023]
  • 25 Catchy Carpet Cleaning Business Names:
  • List of the Best Marketing Ideas For Your Carpet Cleaning Business:

How to Write a Carpet Cleaning Business Plan in 7 Steps:

1. describe the purpose of your carpet cleaning business..

The first step to writing your business plan is to describe the purpose of your carpet cleaning business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a carpet cleaning business:

Our mission at [insert Carpet Cleaning business name] is to provide prompt, dependable, and quality carpet cleaning services for our customers. We will strive to bring the best value to our customers so that they can enjoy cleaner, healthier, and more beautiful carpets in their homes. We will accomplish this by using only the highest-grade products and equipment, providing superior customer service, and ensuring that our staff is well-trained and experienced.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Carpet Cleaning Business.

The next step is to outline your products and services for your carpet cleaning business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your carpet cleaning business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your carpet cleaning business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your carpet cleaning business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

sample business plan for carpet cleaning company

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a carpet cleaning business?

  • Carpet Cleaning Machine
  • Stain Removing Products
  • Hose & Upholstery Attachments
  • Cleaning Agents/Solutions
  • Vacuum Cleaner
  • Protective Gloves & Goggles
  • Business License

5. Management & Organization of Your Carpet Cleaning Business.

The second part of your carpet cleaning business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your carpet cleaning business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Carpet Cleaning Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a carpet cleaning business varies based on many different variables, but below are a few different types of startup costs for a carpet cleaning business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your carpet cleaning business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your carpet cleaning business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your carpet cleaning business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

sample business plan for carpet cleaning company

Frequently Asked Questions About Carpet Cleaning Business Plans:

Why do you need a business plan for a carpet cleaning business.

A business plan for a carpet cleaning business is necessary to organize the goals, operations, and resources of the business. A good business plan will help you identify the target market, assess potential competition and risks, estimate start-up costs and forecast cash flow. It will also provide you with guidance on strategies for marketing, financial management, and quality control. By having a comprehensive plan in place, you can ensure that your business will run smoothly and be successful.

Who should you ask for help with your carpet cleaning business plan?

You should ask a business consultant, an accountant, and/or a business lawyer for help with your carpet cleaning business plan.

Can you write a carpet cleaning business plan yourself?

Writing a carpet cleaning business plan is not a complicated task, but it does require research and careful thought. Depending on your experience, you may want to enlist the assistance of a business planning consultant or lawyer if you need help with the various aspects of planning. Generally, a good business plan should include an executive summary, market analysis, operational plans and financial projections. A successful plan should also define objectives and provide strategies for achieving them. Through developing a well-crafted business plan, you can ensure that your new venture has the best chance of success.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Carpet Cleaning Business Plan Template PDF

A successful carpet cleaning business is based on a solid business plan. To help you out, we've designed a business plan template PDF specifically for your carpet cleaning business.

Get your copy today!

Download The Template  

For help completing your carpet cleaning business plan, read our guide .

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How can a carpet cleaning business plan template help you?

  • A solid carpet cleaning business plan acts as your strategy guide for building a successful cleaning business.
  • Whether you're an existing cleaning business or just starting out, a business plan helps you get organised.
  • Use a carpet cleaning business plan to help secure funding for your business.

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Carpet Cleaning Business Guide

The Ultimate Guide To Creating Your Carpet Cleaning Business Plan

If someone says you’re more likely to succeed in business by drafting a single piece of document, would you do it? Would you stop anything you’re doing right now and sit down to write this piece? We hope you do, as writing a business plan for your carpet cleaning company can get you one huge step closer to your business goals.

Starting your own company is an exciting venture. This is especially true if you want to be part of the lucrative industry of carpet cleaning, which had a total revenue of five billion dollars in 2018 alone.

But it’s easy to get lost in all that excitement if you don’t have a plan to remind you of the steps you need to take to hit your goals. It’s like constructing a mansion without a blueprint. You’d probably end up with a large house with doors going nowhere, cobblestone pavers on the interior flooring, and an odd roof-on-roof exterior design. You’d be pouring more money down the drain to correct those misses.

At DryMaster™ Systems, Inc., we want to help get your cleaning business off to a great start. You don’t need a lengthy business plan to convince banks and lenders to give you hundreds-of-thousands-of-dollars in funding. After all, we make the cost of starting a carpet cleaning business more affordable. What you need instead is a short but clear, detailed plan you can use for strategy, budget, and metrics.

If you’re unsure where to start, here are the key elements of a carpet cleaning business plan:

Executive Summary

The executive summary consists of one to three paragraphs that explain the pertinent information about your business plan. It’s basically the elevator pitch for your business. So, it should appear first in the plan.

An excellent executive summary is compelling. Specify the need of your target customers you want to address and the unique solutions you can bring to the table as a DryMaster™ Affiliate. You should also briefly introduce your team and what makes you and your technicians the right people for the job.

Since the executive summary is meant to highlight what you aim to discuss in the rest of the plan, we suggest you write this section last. This way, you don’t miss any important idea from other sections.

Business Opportunity

In this section, you get a chance to analyze your target customers and competitors, as well as look at the market as a whole. The goal of writing this section is to see where you fit in the market and how you can rise above the competition in this niche. Spend ample time probing these three key elements:

Target Customers

Knowing your target customers is a crucial part of running a business. It helps you create a more focused marketing strategy and define clearly your approach to customer service. It’s a great idea to create buyer personas or profiles of your ideal customers, and make them as specific as possible. Where do they live? What is their age range? What do they do for a living? What is their income level? Answering such questions can help you pin down the demographics of your target market.

Competitors

A good business plan for a carpet cleaning company doesn’t only recognize the opportunity but also how to seize it. Present a clear comparison of your company with your direct competitors. You need to show their strengths and weaknesses and how your company will stack up.

As a DryMaster™ Affiliate , you have unique advantages over other local carpet cleaning companies . You have access to superior cleaning technology and unlimited personalized technical support. Make sure to include such details in your plan, so you’ll be reminded to include those in your marketing strategy.

Market Trends

As an entrepreneur entering an already established market, it is your job to know the ins and outs of the industry. You must do a research on where the industry has been, where it’s expected to be in the next few years, and how your company will fit into this scenario.

As our affiliate, you have our experts to help you learn the ropes of the industry. We have training and resources to improve your learning curve. But it doesn’t hurt to study the market trends on your own; gather as much data and statistics as you can and put it in the plan.

After collecting and analyzing crucial information about the business opportunity, it’s time to roll up your sleeves and get down to the battleground of the business — the execution. Make a detailed description of how you’re going to approach the following:

Products and Services

Decide on which carpet cleaning package you’ll get. From there, list down the specific services you will provide to your customers, along with the cleaning products and equipment you’ll use.

Marketing and Sales

Get those research on target customers and market trends working by enumerating the marketing techniques you’ll do to reach your clients. Include your sales process, as well. How can your customers reach you? How can they book an appointment with you? How long will it take your team to finish the service? By answering such questions, you get a clear idea of how your sales and marketing plan will be.

Our carpet cleaning business model allows you to run a company from home. You don’t need an office or warehouse. All you need is a secure, clean space where you can store your cleaning equipment, plus a phone, computer, and an internet connection to receive client calls and book service appointments.

Metrics and Milestones

Where do you see your company in three months? How about in six months or a year? You need clear, defined targets or goals when running a business. Otherwise, it won’t grow as much as you want it to be. Also, make sure to set metrics that will not only help you measure the performance of your company but also keep you on track with your sales targets and other business goals.

This section describes the structure of your company, including the number of personnel and the role of each member. The great thing with being a DryMaster™ Affiliate is you get to start with one employee: you. Our business model allows you to run your company on your own or with just another family member.

We suggest you start your company small and only hire more employees once you’re ready to expand.

Financial Plan

Running your own business is part art, part science. Rely on your creativity when coming up with marketing and sales techniques, but embrace data and figures when drawing up your financial plan.

Be thorough with your sales forecast, profit and loss statement, cash flow, and other finance-related aspects of the business. If you’re not yet confident to handle such details, there’s no need to worry. Our training sessions cover all the crucial aspects of the business, including finances.

Writing a business plan doesn’t have to be a lengthy, complicated process. If anything, it should be a pleasant experience as it gives you a taste of what you’re about to experience as a business owner — the joy of being your own boss, calling the shots, and reaping the rewards of joining a lucrative industry.

Need more help in planning your business? Don’t hesitate to request a free business guide today.

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Carpet Cleaning Business Plan Template

Published Apr.17, 2019

Updated Apr.22, 2024

By: Cynthia Turner

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Carpet Cleaning Business Plan Template

Table of Content

Do you want to start carpet cleaning business?

Do you want to start an immensely profitable business, which doesn’t require a large investment, a prior experience or in-depth knowledge? Well, starting a carpet cleaning business, will fulfill all these requirements.

To help you in writing an effective business plan for this business, we are providing you a sample business plan for the startup, ‘Gary Cleaners’ based in Atlanta.

Executive Summary

2.1 the business.

Gary Cleaners will be a registered and licensed carpet cleaning business based in Atlanta . The business will be owned by Gary Jude, who is intended to provide his services ranging from dry cleaning the spots to pressure wash the carpet while removing it from its place.

In this carpet cleaning business plan template, you will be learning how to start this business and attract the major customers.

2.2 Management

Carpet Cleaning Business requires a thorough management plan about the equipment needed and the required persons; if you are not starting this business as an individual. The management plan of Gary Cleaners is given here if you are looking for how to start a carpet cleaning business.

Gary will hire just four persons and will buy the required machinery before one week of the launch of the business. He will be hiring his staff one week before so he will be able to train them for high-quality service.

2.3 Customers

Before writing your carpet cleaning business plan template do research on who will be your customers to understand their needs. Our customers will vary from residents to commercial businesses and companies.

2.4 Target of the Company

Our target is to become the most renown and trusted carpet cleaning business in whole of Atlanta.

3.Company Summary

3.1 company owner.

Gary Jude will be the owner of Gary Cleaners. To start carpet cleaning business plan , a person who feels confident in cleaning the old rugs and carpets without considering it a shame is required. Gary is indeed passionate about this cleaning business and he’ll make his way through all the obstacles and competitors.

3.2 Why the Business is being started

The business is started to avail the carpet cleaning business opportunity . Gary knows that there is an increasing demand for carpet cleaners, as it is necessary for every household, company or hotel to ensure proper cleaning and maintenance of carpets. Replacing carpets or sending them to some other place to get washed are tedious tasks, so Gary will provide this service using the latest means, without removing fitting of carpet from its place. It will surely be a source of making enough carpet cleaning business income and profit for him.

3.3 How the Business will be started

Starting carpet cleaning business plan is not strenuous work, nor that it requires a huge investment. You will just need equipment like carpet cleaning brushes, some chemicals, vacuum cleaner, carpet cleaning machine, and flexible pipes. Gary has decided to rent an office and hire the required staff one week before the launch to make the required preparations.

The major startup costs are summarized in the column chart below.

Before you start your own carpet cleaning business plan template, it is advisable to decide which services you would like to provide. Or to which sector, commercial or residential, you will be providing your services.

Gary Cleaners will serve both residential and commercial community; the services it will provide are given here:

  • Cleaning rugs and carpets by using steam cleaning method i.e. by injecting hot boiling water under high pressure and by using carpet shampooing method i.e. by scrubbing carpet by a foamy chemical
  • Dyeing used carpets
  • Removing stains from carpets
  • Restoring old carpets

5.Marketing Analysis of Carpet Cleaning Business

Before researching on how to open a carpet cleaning business plan , you must analyze the market and figure out whether the market needs your services or not.

In the case of the carpet cleaning business plan template, you are really fortunate about your market. Carpets are installed in rooms, on stairs, in the lounge in almost every house, hotels, and some companies, followed by a need for cleaning and maintaining them. This need is what makes this business profitable. Nobody likes dirty and spotted carpets, and nobody will ever want to create an uncomfortable and unhealthy environment. Thus implying that you can earn large revenue provided that you plan your business successfully.

Landlord Business Plan Writing

5.1 market trends.

More than 39 thousand carpet cleaning businesses are running in the United States according to the latest measures by IBISWorld. In 2018 alone, these carpet cleaning companies have earned a revenue of $5 billion. The industry is responsible for employing more than 69 thousand people in the United States. The demand for this business is high regardless of seasonal and income variations. Not only this, experts have also forecasted annual growth of 1.9% for this business after analyzing different statistics.

It indicates that you need not to worry if you are going to start your business. If you are anxious about how much to start a carpet cleaning business plane, then keep in your mind this business is one of those businesses which requires a very less amount as a startup.

5.2 Marketing Segmentation

Analyzing the market and identifying the groups of people who can act as your potential customers will be a great benefit for you. After knowing the segments of your potential customers, it will be easier for you to plan how to start the business and how to do effective marketing for carpet cleaning business plan template.

The segments of the market to be future customers as identified by Gary Cleaners are given here:

5.2.1 Hotels & Restaurants

Our major customers will be the restaurants and hotels who have wall to wall carpets and its very costly for them to remove their fitting, get them washed and install again. They are also expected to utilize our other services like steam cleaning, vacuum cleaning, dyeing and removing stains from their carpets. As their carpets are used publicly, so they will frequently require our services.

5.2.2 Home Owners & Residents

This category will include the residents who have no time to clean their carpets effectively. This category will require us to do their work timely and properly.

5.2.3 Companies & Educational Institutes

Last group of our target customers will be the educational institutes, companies, and business areas. This group of our customers will require an efficient cleaning of carpets without creating any disturbance for them. And we’ll prove ourselves to be the best choice for them.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business target is to become the most renown carpet cleaning service in Atlanta, moreover, our financial goals are:

  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year

5.4 Product Pricing

In the early stages of our business, we’ll be having certain discounts and low prices for commercial sector e.g. hotels and institutes. This will enable us to get introduced to a wide range of customers.

After having a detailed marketing analysis in your commercial carpet cleaning business plane template, you have to follow just some steps after which you will be able to initiate your carpet cleaning business start up. It is your time now to develop a powerful plan to attract your customers. The thing you must focus on if you are looking for how to start a carpet cleaning business with no money is your sales strategy plan to widen your approach towards your customers.

6.1 Competitive Analysis

Gary is confident about his dedication and skills, thus the biggest competitive advantage of Gary Cleaners will be its efficient, quick and exemplary service. Secondly, all our staff will be highly customer care oriented and they will treat your property and your requirements in the best way one can do. We’ll be using latest techniques to clean your carpets so there will be no need for replacing them or removing their fitting, our staff will clean them as it is where they are. Lastly, we will be using steam cleaning technique which none of our competitor in the market is using now. This technique will ensure deep cleansing and quick dry of your carpets without deteriorating their quality.

6.2 Sales Strategy

To increase our sales from the very beginning of our startup, Gary Cleaners will use the following advertisement techniques:

  • We’ll offer a 10% discount to our customers from the commercial sector, for the first five months of our launch.
  • We’ll carry out a large scale campaign on social media as a tool for advertisement.
  • We’ll distribute our flyers to let people know about the techniques and efficiency we will be applying.

6.3 Sales Monthly

Our forecasted monthly sales are given in the column chart below.

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6.4 Sales Yearly

Our forecasted yearly sales are given in the column chart below.

6.5 Sales Forecast

Considering the market demand and the quality of our services, our sales pattern is expected to increase with years. Our forecasted yearly sales are summarized in the column charts below.

The detailed information about sales forecast, total unit sales, total sales is given in the following table.

7.Personnel plan

The success of your business carpet cleaning will be dependent upon the skill and dedication of your staff. As carpet cleaning is the business which needs a little number of employees conditioned that they are confident about their work.

7.1 Company Staff

For running his business Gary will supervise the staff by himself, and will hire the following staff one week before the launch to train them for future work:

  • 1 Front Desk Officer to receive orders and making reservations
  • 4 Cleaners to do the cleaning work
  • 1 Accountant to maintain financial records
  • 1 Driver to provide transportation facility
  • 1 General Assistant to manage the company’s website and advertisements

8.Financial Plan

The last step before opening your carpet cleaning company is to make a financial plan. Your financial plan must cover the expenses of the place you will rent, equipment you will buy, the money you will spend on advertisement and the salaries you will have to pay. By having this complete idea of expenditure, you will be able to formulate techniques to balance them with the profits earned.

Although this is one of those businesses which don’t require a very large investment but still if you want to start a carpet cleaning business from home, you will benefit more financially. As you will need to just hire one freelance person to make reservations and managing your website while doing the cleaning work by yourself.

Since Gary has decided to service the commercial sector also, so he found it better to rent a proper place and employing a few people other than himself.

8.1 Important Assumptions

8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet.

8.6 Business Ratios

OGS capital staff also specialize in writing business plans such as childcare business plan , dog training business plan , food preparation business plan , painting contractors business plan , junk removal business plan and etc.

Download Carpet Cleaning Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

sample business plan for carpet cleaning company

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Method Clean Biz

Sample Commercial Carpet Cleaning Business Plan

Commercial carpet & tile cleaning business plan template.

Embarking on a journey as a small business owner in the commercial carpet cleaning industry is both exciting and challenging. The key to not just surviving but thriving in this dynamic field lies in the strategic planning of your venture. In the world of commercial carpet cleaning , success is more than just clean carpets; it’s about having a well-thought-out plan that acts as your compass in the ever-evolving business landscape.

As a small business owner, you might wonder, “Do I really need a business plan?” The answer is a resounding yes. However, we’re not talking about a voluminous document intended for investors or banks. Instead, we’re diving into the realm of practicality—a 1-page business plan tailored for monthly reviews, adaptations, and strategic decision-making.

This guide is designed to walk you through the crucial components of this concise yet powerful business plan . It’s not a luxury; it’s a necessity. Let’s delve into each section, laying the groundwork for your commercial carpet cleaning venture’s success.

sample cleaning business plan

Business Plan Overview: The Foundation of Your Venture

At the heart of any successful business is a clear understanding of its nature. Imagine your business as an independently owned S-corporation, specializing in providing top-notch specialty cleaning services to local businesses. From carpet steam cleaning to tile/grout cleaning, low moisture carpet services, and VCT floor care, your offerings set the foundation for your business identity .

Description- providing specialty cleaning services to local businesses. New start up independently owned, S-corp with 1 shareholder.

Services- Carpet steam cleaning, tile/grout, low moisture carpet and VCT floor care

Market Research: Identifying Opportunities and Niches

Success lies in understanding your audience. In your case, target all businesses with 10 or more employees in XYZ County. Dive deeper by focusing on specific sectors like medical, restaurants, and churches. Identifying these opportunities and niches is the first step in crafting a business plan that resonates with your market.

Market Research – All businesses with 10 or more employees located in XYZ County. A focused will be placed on medical, restaurants and churches.

Financials: Ensuring Sustainable Growth

Numbers drive success. Clearly state your revenue goals —perhaps targeting $150k annually with a gross profit goal of 55%, growing to a long-term goal of 60%. Define your net profit goals, aiming for 20% initially and a long-term goal of 25%. Discuss your approach to maintaining cash reserves, such as 3x monthly billing.

Financial- Revenue goals of $150k a year in new business will be based on a goal of 55% gross profit with the long term goal of 60%. Net profit goal is 20% and long term 25%. Cash reserves of 3x monthly billing must be kept and debt ratio of 1:3 of cash. Debt will only be used for long term purchases of vans, building, large equipment.

Management: Evaluating and Strengthening Leadership

Acknowledge your strengths and weaknesses in sales, administration, and operations . Formulate strategies to seek professional help, be it through courses, training, or hiring staff to complement weak areas.

Management- determine strength and weaknesses of owners in sales/admin/operations. Seek out professional help through courses, training, equipment selection and hiring of future staff in weak areas.

Marketing Strategies: Tailoring Your Approach for Success

Craft a dual marketing plan, tailoring messages for specific businesses and a mass message for a broader audience. Discuss the industries you’re focusing on, such as restaurants, small medical offices, and churches in X county. Establish a strong online presence through a well-designed website, a regularly updated blog, and a portfolio section. Don’t forget your offline strategies, ensuring a uniform brand through painted vans, uniforms, and printed materials.

Sample Marketing Strategy

The initial phase will use a dual plan of target marketing approx. 1000 businesses with tailored messages to each specific target (industry) through direct mail/door to door/telephone. The 2nd part is a mass message appealing to most businesses through social media/website/seo.

Targets are restaurants, small medical (less than 10k sqr ft) and churches. The geographic area is X county

Restaurants- 500 restaurants all in X county- the main services will be tile/grout, carpet cleaning, upholstery. The main goal is selling all inclusive packages EX. 4x year carpet, 1x furniture, 2x year tile. Marketing will focus on visiting door to door in mornings/mid afternoon on a 4x year rotation. Follow up of mail/email 4x year.

Small Medical – 300 offices with less than 20 employees (doctors, dentist, all specialties) in X county. Services carpet cleaning, upholstery. The goal is packages of 2-4x year with office furniture 1x year, 1 service call (spot cleaning) will be offered at no charge for any package of 2x year or more. Marketing will be telephone 4x year rotation with 4x year cold mail to “office managers”. After qualified follow up email 4x year.

Churches- 200 churches all employee sizes in county X. Services carpet and cleaning of pews. Packages of 2-4x a year with 1x year pew cleaning (if fabric). 1 Spot cleaning per year offered for any package. Telephone campaign of 3x year with cold letter/flyer 3x year.

janitorial marketing plan

Mass Marketing- 6 page Website has been developed including blog updated weekly with how to tips. Portfolio section is also created with specific job pics and videos. Research is under to determine search volume on internet to budget amount needed for seo and adword campaigns.

Van painted in company colors/lettered, uniforms, website, printed materials in uniform brand.

Sales will all be done by owner with a marketing assistant of 20 hours week to set appointments (approximately 300 per week) direct mail, email.

All door to door will be done by owner 7 hours week in 2 short morning shifts of Tuesday/Friday.

6 Sell sheets will be made to cover the 3 different industry targets and 3 more to focus on the services.

6 email templates

6 postcard templates

Commercial based CRM used

cleaning service marketing plan summary

Operations: Streamlining Processes for Efficiency

Efficiency is the backbone of any successful business. Outline your team structure—perhaps a 2-man team of lead/technician for most services. Delve into the details of your equipment, whether it’s sourced locally or through online agreements for backup. Specify insurance requirements and elaborate on your backup plan, including agreements with local contractors for emergencies and overflow work.

Operations- Most services will use a 2 man team (lead/technician). Local distributor is providing van/equipment brand new and most supplies. Two online suppliers for specialty items and back up. Insurance required is commercial vehicle and liability of $1 million, plus all payroll taxes.

Back up plan has been established with 2 local contractors for emergencies and overflow work. Initial location is working out of the home office with 2 vans (1 new/1 very used). Minimal inventory of 1 week supply for common detergents/supplies.

Ensuring Efficiency in Service Delivery

Specify your business location, whether it’s home-based or involves a rental storage. Provide detailed insights into your equipment, including specialized tools for various services.

Recruiting & Training: Building a Skilled and Committed Team

Discuss your recruitment strategies, including ad rotations and scoring resumes. Detail your training programs , emphasizing ongoing education and staff meetings.

Suppliers: Building Reliable Partnerships

Highlight your reliance on local distribution for most detergents and equipment maintenance. Discuss agreements with online suppliers for specialty items and backup.

Location- home based with small rental storage

Carpet steam cleaning – a Butler pto truckmount system for carpet/upholstery/hard surface cleaning. Standard 14 in wand. Every service will include a thorough vacuuming, scrubbing and extraction. Floor fans will be used when necessary.

Encapsulation or low moisture carpet cleaning using cimex carpet scrubber. Every encap job will consist of detail vacuuming using a backpack for corners/edges and commercial vacuum with brush. Power scrub using scrub pads and follow up pass with absorbent pads.

VCT – 2 floor machines (low/high) and 1 wet vac with squeegee bar.

Hard surface – each area will be scrubbed first with rotating brush machine and extracted with pressure of 1000 psi.

Recruiting – Set up a rotation of running employment ads 2x year and scoring resumes. Interview process includes phone and 2 on site interviews.

Training – initial training of 3 hours classroom with technical manuals and min 1 hour week for 3 months. Hands on training of 6 months with owner or lead person before working alone. Staff meetings of 2x month for 1 hour paid.

Suppliers- 1 main local distribution outlet for most detergents and equipment maintenance. 2 Online suppliers for specialty items and back up.

Total Equipment

1 truckmount, 1 empty van, 2 floor machines, 1 cimex, 1 small portable, 1 wet vac, 3 wands, 1 upholstery tool, 1 stair tool, 1 hard surface, 1 detail hard surface.

Business hours of Monday to Saturday 6am to midnight

3 thoughts on “Sample Commercial Carpet Cleaning Business Plan”

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Thanks Warren!

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Great stuff Shane !

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Very energetic blog, I liked that bit. Will there be a part 2?

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Janitorial Services Business Plan

Start your own janitorial services business plan

Clean Office Pros

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Introduction

Clean Office Pros is a new cleaning service specializing in office cleaning and serving the Kansas City, Missouri area. The business will sell office cleaning and related services to businesses with office spaces of any size. To that end, Clean Office Pros seeks funding for equipment and initial operations of the business.

The Company

Established in 2009, the business offers office cleaning, floor treatment, carpet cleaning, and window cleaning for businesses with office space in the Kansas City area. The business was founded by Paul Vinci and Reid Werbitt, cleaning industry professionals with decades of collective experience, who have pooled their resources to develop a new strategy for reaching and serving business clients. The business will operate out of a central office and storage facility and use the labor of trained cleaning crews to serve clients.

Services offered will be based around basic office cleaning scheduled on a monthly basis, which will be offered with extreme care for the client’s privacy, security, and assets. Additional services will be sold to the same clients to deepen their relationship with Clean Office Pros. Organizational services will be introduced in after three years. Services will be environmentally friendly, both in the products used and in their methods of disposal.

The market currently consists of 40,000 small, medium, and large office businesses. Healthy growth is expected for this market, especially for small offices which will be the initial target market for the business. Focusing on small offices will establish the reputation of the company by working with a variety of clients and will force the streamlining of operations.

Financial Results

The business expects to reach $1 million in annual sales in its second year of operation and begin to pay dividends to investing partners in its first year. Net profit of $70,000 will be achieved in the first year and will double in the second year. Break even will be achieved quickly partially due to the fact that the management is experienced with sales, marketing, and operations, and that all cleaning crews will be paid only for hours worked, reducing the payroll risk for the business.

Janitorial services business plan, executive summary chart image

Clean Office Pros seeks to establish itself as a leader in office cleaning in the Kansas City, MO area. Specific objectives we will seek to meet over the next two years include:

  • To create a culture of productivity and resourcefulness for all staff by encouraging the best ideas and cleaning procedures to rise to the top and rewarding cleaning crew for their contributions.

Clean Office Pros seeks to ensure that businesses have a spotless office environment to support the work they do and forget their worries about office cleaning. The company values its employees to clean well and clean smart, listens to the needs of its client to do the job they need done, and responds to the demands of the environment.

Keys to Success

To become successful in the office cleaning business, Clean Office Pros must:

  • Remember that the cleaning must meet or exceed client expectations to be considered done

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Clean Office Pros is a office cleaning business located in Kansas City, MO. Established in 2009, the business offers office cleaning, floor treatment, carpet cleaning, and window cleaning for businesses with office space in the Kansas City area. The business was founded by Paul Vinci and Reid Werbitt, cleaning industry professionals with decades of collective experience, who have pooled their resources to develop a new strategy for reaching and serving business clients.

Company Ownership

Clean Office Pros is an S Corporation currently owned 51% by Paul Vinci and 49% by Reid Werbitt, the founders and directors of the company. Once additional investment has been contributed by angel investors, those investors will own 49% of the business, Paul Vinci will own 26% and Reid Werbitt will own 25%.

Start-up Summary

The startup expenses for the business reflect the legal permitting required in the state of Missouri, the legal agreements with additional investors and banks for financing, two month’s security deposit at an estimated $2,500 per month and one month’s rent for improvements to the office and storage facility, improvements including lighting fixtures, storage cabinets, and sinks, and office supplies and computer supplies for three workstations (two founders and one administrator).

Assets which must be purchased include office furniture and computers for the office, cleaning equipment including buffing machines, vacuums, and basic tools (mops, brooms, buckets, etc), and one delivery van.

Some of the larger pieces equipment can be purchased with seller-financing, such as the delivery van and buffing machines. Otherwise, it is most economical or required to pay for these expenses and assets in cash.

Janitorial services business plan, company summary chart image

Services to be offered by Clean Office Pros will focus specifically on office spaces and include:

  • Bathroom and kitchen area cleaning

In the future, Clean Office Pros will provide office organization and decluttering services through an interior designer. This service will be provided as an upsell to this foundation of services.

Market Analysis Summary how to do a market analysis for your business plan.">

The market for office cleaning in the Kansas City area includes small offices (1-5 employees), medium offices (6-20 employees) and large offices (21 employees and up). In the Kansas City area, businesses with offices are growing as the service sector increases, with a net of 3,000 new businesses established in 2008. Due to the economic renewal occurring in this community, this growth is expected to continue over the next two years. Small offices are targeted as well as large, although margins will be lower due to the increased amount spent on sales and travel relative to medium and large offices, because many small businesses will expand, giving Clean Office Pros a foothold in this market by the time competitors are willing to sell to them.

Market Segmentation

The market for Clean Office Pros is comprised of small offices, medium offices and large offices in the Kansas City area.

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Medium Offices: This group has a growing acceptance of the need for professional cleaning services and is concerned primarily about price.

Large Offices: This group accepts the need to outsource their office cleaning to professionals and is interested in working with vendors who can handle specific requests and take care to protect the information, security, and equipment within their office spaces.

Janitorial services business plan, market analysis summary chart image

Target Market Segment Strategy

Clean Office Pros will build its expertise from the ground up, by building a successful base of small-office clients, moving on to medium-office clients and then large-office clients. While larger clients will not be turned away as the business starts out, it is expected that they will be more likely to use Clean Office Pros services after its record of customer service and operational success is established by work with numerous smaller clients. Furthermore, by working with smaller clients first, the business will establish a foothold faster as they will not be competing directly with established cleaning companies at first, and will be able to work towards making this group more profitable through economies of scale and tight operations.

Clean Office Pros will not work for landlords, providing building janitorial services. Many firms specialize in this service already, and marketing janitorial services to buildings involves different promotional activities, operations, and cleaning skills, to a certain extent. By specializing in commercial office cleaning, Clean Office Pros will increase its ability to market to the many thousands of area businesses directly.

Service Business Analysis

The office cleaning industry includes many local companies as well as some national franchises. Services are purchased directly by business managers and owners for small businesses and by purchasing agents, office managers, and procurement specialists for larger businesses. Businesses desire ongoing relationships with cleaning vendors where they do not have to worry about the cleaning process, but will be concerned if they are paying higher than market rates. Businesses appreciate the ability of a company to quote monthly cleaning rates to make costs less variable, but also to handle special cleaning request as they arise. Cleaning vendors are sought out through internet searches, the yellow pages, and business referrals.

Financial analysts report that the commercial cleaning industry is recession resistant and highly stable. Commercial cleaning overall was an $80 billion industry in 2008 and is one of the fastest growing industries in the US, with projected growth to $150 billion per year by 2010.

Competition and Buying Patterns

The commercial cleaning industry is very fragmented with no one company owning more than 6% of the market. Franchises account for 10% of the market and local companies account for 90%. Top franchises include JAN-PRO Cleaning Systems, ServiceMaster Clean, MTOclean, the Cleaning Authority, and MARBLELIFE. Economies of scale for franchises are obtained through unified operations systems, national marketing campaigns, and somewhat through volume discounts from suppliers.

Customers seek out cleaning services based on a combination of reputation, price, and depth of services offered. While large offices value depth of services more so, smaller firms put a greater value on price.

Strategy and Implementation Summary

Clean Office Pros has selected the following priorities for its rollout strategy:

  • To rapidly scale up organizational infrastructure, including cleaning crews, equipment, and vans.

Competitive Edge

Clean Office Pros will develop a competitive edge based on its utilization of the skills, ideas, and productivity of its employees. By encouraging and rewarding employee initiative and ingenuity to discover the best ways to clean well and smart, morale will be increased, making Clean Office Pros a more desirable place to work. The reputation of the firm as a great place to work will increase application rates and the strength of new hires, reducing the costs of turnover and training. Customer satisfaction will increase and costs will drop due to this focus on employee utilization.

Initial training by Reid Werbitt and Paul Vinci will be for cleaning crew heads. This will be ten hours of training in Clean Office Pros methods for experienced cleaning personnel. Cleaning crew heads will each provide ten hours of training, in turn, for new members of their cleaning crews when they are brought in to the business, based both on Clean Office Pros methods and basic cleaning skills (depending on the current skills of the crew member).

All client information about the cleaning will be transferred to a detailed job sheet which will be discussed with the cleaning crew head before reaching the job site. The cleaning crew head will go through a tour and inspection of the job site while the client is present to insure that the job sheet is complete and that all information about keys, security, and access is understood. Cleanings will always be run by a cleaning crew head and a crew of one to four members. After the crew have experience on a site, a cleaning crew head may move between a few job sites to supervise a greater number of jobs over one day.

Marketing Strategy

The marketing strategy for Clean Office Pros begins with its initial target market of small offices.

Promotional activities in the startup phase will include:

  • Coupons for free trials for new businesses passed on through the local Small Business Development Center and Chamber of Commerce

From the startup period onward, the following promotional activities will be important:

  • Local TV commercials

These ongoing promotional activities are reflected as marketing expenses on the Clean Office Pros Profit and Loss statement.

Sales Strategy

Sales will be managed by co-founder Reid Werbitt. Reid Werbitt expects about ten small business clients from his previous work at JAN-PRO to move to Clean Office Pros upon learning of their value proposition. This will account for a starting base of clients for the business.

The sales process will begin with a short phone conversation to go over the basics of the services offered and to qualify the customer as one interested in regular cleanings. An in-person meeting at the customer’s office will follow, after which a proposal for a monthly rate for cleaning will be given. A follow up with the client will occur after the first three regular cleanings to get additional feedback and to continue to adjust the directions to the cleaning crew.

As a partner in the business, Werbitt will be compensated through a base salary, dividends and appreciation of the company’s stock. After two years of operation, an additional salaried salesperson will be hired who will be compensated for sales through quarterly bonuses and Werbitt will remain sales manager.

Sales Forecast

Growth is expected to speed up rapidly over the first two years as small-office customers are sought out and sold to. After the first two years growth will slow as operations must be continually increased to allow for greater growth. However, the additional target market of medium and large offices will be accessed starting in the third year of operation. Sales will be driven by the basic office cleaning service. Based on the previous success of Reid Werbitt as a seller of commercial cleaning, these projections are reasonable, as Werbitt sold $2 million in cleaning services in his last full year at JAN-PRO. The additional services will be sold as add-ons to clients who purchase office cleaning. It is estimated that 50% of clients will purchase some additional services.

The forecast is also supported by the fact that, after the first year of operations, medium offices will be targeted as well, increasing the rate of growth as each sale will bring a higher square footage of space to clean.

Direct costs include the labor of cleaning crew members and the cleaning crew head, cleaning supplies and gasoline or other transit costs for crew and equipment. Cleaning Crew Head supervision of jobs is expected to cost 5% of sales and Cleaning Crew (Hourly) wages for the execution of cleanings is expected to cost 27.5% of sales.

To ensure that sales are profitable, Werbitt will not be compensated on commission by sales, but by profits, after a reasonable base salary. This will keep gross margins around the industry average of 68%.

Janitorial services business plan, strategy and implementation summary chart image

Reid Werbitt will head the sales activities, including prospecting and networking to generate leads. Paul Vinci will manage the marketing and promotional activities including two trade shows (in January and February), the TV ad production (through a video production vendor), initial search engine optimization (through an SEO vendor), and the coupon campaign, which will cover three months of basic office cleaning for small-office clients.

Janitorial services business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Paul Vinci and Reid Werbitt will be the initial managers of the company. Paul Vinci has ten years experience as store manager of a cleaning supply store, where he managed a staff of ten and was responsible for marketing, operations, and human resources. He will continue to manage those departments at Clean Office Pros and his title will be CEO.

Reid Werbitt will manage sales and be the lead salesperson for the early operations of the firm. He has ten years experience as an account executive for JAN-PRO, a commercial cleaning business. Werbitt’s title will be Chief of Sales.

Financial management will be through a part-time accountant during the early operations of the firm.

Personnel Plan

The business will begin with minimal salaried staff, with most work performed by the two founders. The founders will be compensated through reasonable base salaries and will receive compensation through dividends and the growth of the business.

In the first year, an accountant will serve the role of Chief Financial Officer (CFO). In the second year, this will become a part-time position which will grow into a full-time position in the third year.

The operations assistant will be a basic administrative assistant focusing on the fulfillment of cleaning services, scheduling, quality assurance procedures, and human resources needs.

Total staff full-time equivalent on this chart include cleaning crew who work on an hourly basis and have their payroll assigned as costs of sales. One Cleaning Crew Head will be hired at the outset of the company, an additional Crew Head will be hired in the second year and a third in the third year. Each will oversee crews of one to four members, and can also supplement their supervision responsibilities as members of crews under other supervisors. Cleaning crew members will grow from five in number at the outset of the business to 11 on average in the second year and 16 on average in the third year. All of these hourly staff will be hired when at least 20 hours per week of work is available, but their overtime will be limited. The business will hire additional employees rather than use significant overtime.

Cleaning crew will receive healthy base salaries as well as quarterly bonuses based on performance ratings from both their supervising cleaning crew head and clients. Crew heads will receive performance ratings from the company managers and clients to determine their quarterly bonuses.

Once the company reaches a sustainable level of profitability, the owners want to offer a health benefits plan for their employees, but this is not included within the plan’s estimated expenses at this time.

Financial Plan investor-ready personnel plan .">

Clean Office Pros will grow significantly, even over the first three years of operation, by taking advantage of the opportunity presented by its first target market, small offices, and leveraging its success there with medium and large offices. Growth of about $300,000 is expected in sales from the first year to second and over $400,000 from the second year to third.

Financing for this growth will come from the free cash flows generated by the healthy margins in this business once break-even volume has been achieved in the first year.

By the fifth year of operation, the business will be well positioned for a strategic sale to a commercial cleaning franchise (one of the competitors discussed earlier) interested in expanding its expertise with small businesses. At this point an exit will be possible for investors and the original owners.

Start-up Funding

Start-up funding will come in part from the financing of the initial purchases (delivery van, computer and cleaning equipment), and from credit card debt.

Break-even Analysis

Each cleaning service offered has a healthy margin and a break even will occur around 552 units sold per month. This represents 512,000 square feet of offices or around 600 small business clients (or 400 small business and 100 medium business clients). At this point, work will be both over night and on weekends, with an average of 16 clients cleaned per day by shift workers. Six crews will be needed to provide this amount of service.

Janitorial services business plan, financial plan chart image

Projected Profit and Loss

Gross margins will remain relatively stable and grow slightly as better margin business (medium and large offices) is sought out and better prices are established with vendors for volume discounts. The first year will represent a net profit of $71,000 which will continue to grow.

Janitorial services business plan, financial plan chart image

Projected Cash Flow

Cash flow before dividends will be positive in the first year. Five months of negative cash flow are required for marketing activities to take hold before they show a greater effect on sales. Dividends can be paid out beginning in month nine to investors.

Accounts receivable will be collected in 30 days, but 45 days average has been given to be conservative.

Investment will be continually made in additional cleaning equipment and delivery vans to enable more cleaning crew to work. Furthermore, by the end of the first year, the office will expand to allow for additional storage and staff.

Janitorial services business plan, financial plan chart image

Projected Balance Sheet

The net worth of the business will grow significantly over the first three years of operation as the business will be primarily financed by its own earnings and not need to take on a great deal of new debt. The debt that is taken on will be financing for the purchases of new cleaning equipment and delivery vans, primarily.

Additional capital is not required over the first three years of operation as the free cash flows from the business will support the business.

Business Ratios

This table shows ratios for the three years of the plan compared to the janitorial services businesses of similar revenues. Clean Office Pros expects to improve on industry profitability, as shown in this table, even with slightly higher spending on S G A and advertising as a percentage of sales. Gross margins will be slightly better than the comparable industry gross margins.

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COMMENTS

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