strong ways to start a cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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How to Start a Cover Letter: 10 Examples and Writing Tips

In the world of job applications, cover letters are an essential piece of the puzzle. A well-written cover letter can be the key to standing out from other applicants and getting noticed by potential employers.

Not only do cover letters give candidates the opportunity to introduce themselves and showcase their skills and qualifications, but they also provide insight into their personality, work ethic, and communication style. Employers use cover letters to gauge a candidate’s interest in the position and their willingness to go the extra mile.

In this article, we will explore various ways to start a cover letter effectively. We will provide you with ten examples and writing tips that can help you create a compelling first impression with potential employers. We will cover everything from addressing the employer and highlighting your relevant experiences to incorporating personal anecdotes and demonstrating an understanding of the company’s culture and values.

Whether you’re a recent college graduate looking to break into your chosen field or a seasoned professional seeking a new challenge, this article will provide you with everything you need to know to create a strong and effective cover letter. So, let’s dive in and learn how to start a cover letter like a pro!

Research the Company and Position

Before you begin crafting your cover letter, it’s essential to research the company and the position you’re applying for. This research allows you to tailor your cover letter to the company’s needs, demonstrate your knowledge and interest in the company, and highlight why you’re the perfect candidate for the job.

The Importance of Researching the Company and Position

Employers want to see that you’ve done your homework on their company and understand their goals, culture, and mission. This research shows that you’re not just applying for any job but are genuinely interested in working for their company. Additionally, having an understanding of the position you’re applying for allows you to write a more targeted cover letter, highlighting why you’d be the ideal candidate for the job.

Researching the company and position also helps you avoid potential red flags. For example, you may realize that the company culture doesn’t align with your values, or you may identify issues with the position that make it less desirable. By researching beforehand, you can avoid wasting your time on a job that isn’t a good fit.

Tips for Researching the Company and Position Effectively

Start with the company website: Most companies have a website that provides valuable information about their mission, history, products/services, and current job openings. Take note of anything that aligns with your values or relates to your experience.

Review the job description: Make sure that you have a strong understanding of the responsibilities and qualifications required for the position. Highlight any keywords or phrases that appear frequently and integrate them into your cover letter.

Use LinkedIn: LinkedIn is a powerful tool for researching a company’s employees, culture, and overall reputation. Find out who may be involved in the hiring process, including the hiring manager, and use this information to personalize your cover letter.

Check out other online resources: Use sources like Glassdoor, Indeed, and other online communities to learn more about the company’s reputation, culture, and work environment. This information can help you determine whether or not the company is a good fit for you.

Reach out to your network: If you know anyone who works at the company, reach out to them for information about the position and company culture. They may be able to offer valuable insights that you can use to personalize your cover letter.

By taking the time to research the company and the position you’re applying for, you’ll be able to write a more compelling and targeted cover letter. This research demonstrates your interest in the company and allows you to highlight why you’d be the best candidate for the job.

Format and Layout of a Cover Letter

When it comes to crafting a cover letter, the format and layout can either make or break your chances of landing a job interview. Here are some basic guidelines to follow:

Basic Guidelines of Cover Letter Format and Structure

• Use a professional font and size, such as Arial or Times New Roman in 10-12 point size.
• Align all text to the left and use single-spaced lines with double spaces in between paragraphs.
• Include the date, your contact information, and the employer’s information at the beginning of your cover letter.
• Start with a professional and personalized greeting that addresses the hiring manager directly, if possible.
• Follow a clear and concise structure, with an introductory paragraph, body paragraphs highlighting your skills and qualifications, and a closing paragraph expressing your interest and gratitude.

Layout Tips for Different Types of Cover Letters

While the basic format and structure remain the same for most cover letters, there may be some variations depending on the specific job application. Here are some layout tips for different types of cover letters:

• Email cover letter: Include your contact information in your email signature and attach your cover letter as a separate document. Keep your email brief and clear but still professional.
• Referral cover letter: Mention the referral in the introductory paragraph and highlight how you are a good fit for the job based on the recommendation.
• Career change cover letter: Emphasize your transferable skills and highlight how they can benefit the new role, as well as succinctly explain your reason for the career change.

Best Practices on How to Address the Hiring Manager

Addressing the hiring manager in your cover letter can be tricky, especially if you do not know their name or gender. Here are some best practices to follow:

• Use professional titles, such as “Dear Hiring Manager” or “Dear [company name] Recruiter”.
• Do your research and try to find the hiring manager’s name on the company’s website, LinkedIn, or through mutual connections.
• If you are still unsure, call the company’s HR department and ask for the hiring manager’s information.

Remember, your cover letter is your first impression to potential employers, so take the time to ensure that your format, layout, and addressing of the hiring manager are professional and effective.

How to Start a Cover Letter

Your cover letter is your chance to make a great first impression on your potential employer. A strong opening line can set the tone for the entire letter and increase your chances of landing an interview. In this section, we will explore different techniques for starting a cover letter and provide examples and tips for crafting a strong opening.

Techniques for Starting a Cover Letter

Personalized greeting: Address the hiring manager by name to establish a personalized and professional tone. Avoid using generic greetings like “To whom it may concern.”

Attention-grabbing opening: Start your cover letter with a thought-provoking statement, a relevant anecdote, or an interesting fact about the company or industry.

Common ground: Find commonalities between you and the company or the job position. Highlight your mutual interests or experiences that would make you a great fit for the role.

Enthusiasm: Show your excitement for the job opportunity by expressing your admiration for the company or the industry. Let the hiring manager know why you are passionate about the role.

Value proposition: Make a bold statement about what you can offer the company. Use your opening to demonstrate your unique value proposition and establish yourself as a candidate worth considering.

Examples and Tips for Strong Opening Lines

Personalized greeting:

Dear Ms. Smith, I was thrilled to see the opening for the Marketing Manager position at ABC Company.

Hi John, I hope this email finds you well. I am excited to apply for the Sales Associate role at XYZ Inc.

Attention-grabbing opening:

Did you know that the average person spends more time on their phone than with their loved ones? As a digital marketer with five years of experience, I understand the importance of reaching your target audience where they are most engaged.

Two years ago, I attended a conference where your CEO gave a passionate keynote speech on the future of technology. After hearing her vision, I knew I wanted to be a part of your team.

Common ground:

As a lifelong fan of eco-friendly products, I was thrilled to see that your company is committed to sustainability. I am confident that my passion for the environment and my background in marketing would make me a great fit for the Marketing Manager position.

I noticed on your company’s website that you have a strong emphasis on employee diversity and inclusion. As a minority woman who has faced similar challenges, I believe my experiences would allow me to contribute unique perspectives to your team.

Enthusiasm:

I have been following your company’s mission to revolutionize the healthcare industry through technology and innovation for several years. As a seasoned software engineer, I am excited to apply my skills and join your team in pursuit of this mission.

After reading about your company’s recent success in expanding into international markets, I recognized the growth potential of your organization.

Highlight Your Value Proposition

Your value proposition statement is the foundation of your cover letter. It’s the statement that defines how hiring you will benefit the company. A great value proposition will catch the recruiter’s attention, and convince them to read your entire cover letter. In this section, we’ll discuss how to create a compelling value proposition statement.

Identifying Your Unique Selling Points

Your unique selling points are the reasons why you stand out from the competition. They’re the specific skills, experience, and achievements that make you a strong candidate for the position. To identify your unique selling points, you should:

• Analyze the job description: Look for the required qualifications, skills, and experience listed in the job description. Then, compare them to your own skills and experience to identify your matches.
• Evaluate your achievements: Think about your accomplishments in your previous jobs. What did you achieve that made a positive impact on the company? Can you quantify the results?
• Ask for feedback: Ask your colleagues or former supervisors for feedback on your strengths and areas for improvement. They may provide insights that you haven’t considered before.

Writing a Compelling Value Proposition Statement

Your value proposition statement should answer the question, “Why should the company hire you?” Here are some tips on how to write a compelling statement:

• Keep it concise: Your value proposition statement should be one or two sentences long. Avoid using complex jargon or buzzwords.
• Make it impactful: Use action words and quantify your achievements. For example, “Increased sales revenue by 30% within the first year.”
• Focus on the benefits: Don’t just list your skills and experience. Explain how they will benefit the company. For example, “As a skilled project manager, I can ensure that projects are completed on time and within budget, saving the company money and improving efficiencies.”
• Customize it for each job: Tailor your value proposition statement to the specific job you’re applying for. Use the keywords from the job description to show that you’re a strong match.

A compelling value proposition statement can set you apart from the competition and show that you’re the right person for the job. Use these tips to create a statement that highlights your unique selling points and convinces the recruiter to read your entire cover letter.

Addressing Employment Gaps

When crafting a cover letter, addressing employment gaps can be a potential challenge. However, it’s crucial to address them in a professional and honest way instead of leaving them unexplained. Here are some tips on how to frame the reason for the gap in your cover letter.

How to Address Employment Gaps in Your Cover Letter

First and foremost, be upfront about the gap in employment. You don’t necessarily have to detail the reasons for the gap right away, but acknowledging its presence is vital. Once you’ve acknowledged it, the next step is to frame the gap in a way that focuses on the positive outcomes of the gap.

Tips on How to Frame the Reason for the Gap

1. be honest and brief.

It’s crucial to be honest about the reason for the gap without going into too much detail. Keep it brief, as you want to maintain the focus on your skills and qualifications relevant to the position.

2. Highlight the Benefits of the Gap

In your explanation, highlight what you achieved during your gap, such as learning new skills, volunteering or self-improvement, and how these skills can be relevant to the position you’re applying for.

3. Focus on Your Readiness to Get Back to Work

Lastly, assure your potential employer that you are ready and excited to get back to work. Explain how the gap has given you a fresh perspective and made you more motivated to excel in the role.

By taking a proactive and positive approach in addressing employment gaps in your cover letter, you can showcase your commitment to your career and highlight your willingness to grow and adapt.

Tailoring Your Cover Letter

One crucial aspect when writing a cover letter is to tailor it to the specific position and company you are applying to. This customization is crucial because it shows the employer that you are genuinely interested in the opportunity and have taken the time to research the company and the job requirements.

Here are some tips and examples to help you customize your cover letter effectively:

Tips for Customizing Your Cover Letter:

Research the company and the position thoroughly. This includes looking at the job description, checking their website, social media, and any recent news articles.

Highlight your relevant skills and experiences that align with the job description.

Address the hiring manager or recruiter by name, if possible.

Use industry-specific jargon to showcase your knowledge and understanding of the field.

Mention any connections you have to the company, such as a referral or previous work experience.

Personalize the cover letter by incorporating the company’s values or mission statement.

Examples of Customized Cover Letters:

For an entry-level marketing position:  “[Company Name] stood out to me because of your innovative approach to social media marketing. As a recent graduate with a degree in marketing, I am excited about the opportunity to apply my knowledge and skills to help [Company Name] continue to grow its online presence.”

For an experienced sales position:  “With my ten years of experience in sales, I am confident that I can hit the ground running in this role. I was excited to see that [Company Name] places a high value on building relationships with customers, as this aligns with my personal sales philosophy. I am excited about the opportunity to contribute to [Company Name]’s team and drive sales growth.”

For a remote design position:  “I was impressed by the work that [Company Name] has done in creating user-friendly digital designs. As a remote worker for the past five years, I have honed my design and collaboration skills in virtual environments, making me an excellent fit for this position.”

By customizing your cover letter to the specific job and company, you can increase your chances of standing out as a qualified candidate. Keep these tips and examples in mind when crafting your cover letter, and remember to showcase your skills and experiences in a way that aligns with the employer’s needs.

Showcasing Achievements

In today’s competitive job market, it’s crucial to showcase your achievements in your cover letter. Hiring managers need to see how you’ve contributed to past organizations or projects and how you can bring value to their team. Your achievements help demonstrate your skills, work ethic, and passion for the field.

Here are some tips on how to highlight achievements relevant to the position:

Research the Company: Before you start crafting your cover letter, research the company you’re applying to. Look at their mission statement, values, and recent achievements. This will help you tailor your cover letter to their organization and emphasize the skills and experiences that align with their goals.

Use Specific Examples: Be specific about your achievements, and use numbers to quantify your impact whenever possible. For instance, instead of saying “I increased sales at my previous company,” provide a specific number, such as “I increased sales by 20% in my first year.”

Focus on Relevant Achievements: Highlight achievements that are relevant to the position you’re applying for. If the job requires strong communication skills, share an example of how you improved team communication in your previous role.

Use Action Verbs: Use strong action verbs to describe your achievements such as increased, developed, managed, and implemented. Using active language helps bring your achievements to life and shows your potential new employer what you’re capable of.

Tell a Story: Use your achievements to tell a story about your skills and experience. Don’t just list achievements, but explain how you achieved them and what they taught you. By framing your achievements in a narrative, you show hiring managers that you’re a critical thinker and great communicator.

Showcasing your achievements in your cover letter is crucial to demonstrating your value as a candidate. Moreover, following the above tips will help you craft a compelling cover letter that will catch the attention of your potential employer.

Best Practices for Writing a Cover Letter

When it comes to writing a cover letter, there are several best practices that you should keep in mind to make sure that your application stands out from others. In this section, we’ll review some of the key practices that you should consider when crafting your cover letter.

Summary of Best Practices

Here are some of the most important best practices to keep in mind when writing your cover letter:

• Personalization : Tailor your letter specifically to the job you’re applying for by highlighting relevant skills and experiences.
• Professionalism : Keep your tone and language formal, so that you come across as a serious and capable candidate.
• Clarity : Make sure to convey your message clearly, using simple and concise language that is free of jargon and unnecessary complexity.
• Relevance : Focus on the skills and knowledge that are most relevant to the job you’re applying for, and avoid discussing irrelevant details or experiences.
• Proofreading : Always proofread your cover letter carefully for typos, errors, and other mistakes that could reflect poorly on your attention to detail.

Tips for Standing Out

While following these best practices will help ensure that your cover letter is professional and well-written, there are also a few additional tips you can use to make your application stand out from the crowd:

• Use Specific Examples : Rather than simply stating your qualifications, use specific examples of how you have put those skills to use in the past.
• Address the Hiring Manager by Name : Whenever possible, address your cover letter to the hiring manager by name, rather than using a generic greeting.
• Highlight Unique Skills and Experiences : If you have any particularly unique or impressive skills or experiences that are relevant to the job, make sure to highlight them in your cover letter.
• Show Enthusiasm for the Job : Demonstrate your enthusiasm and passion for the opportunity by discussing what excites you about the position and the company.
• Be Professional but Personable : While you should maintain a professional tone throughout your letter, you can also add a personal touch by sharing a little bit about yourself and your motivations.

By following these best practices and tips, you’ll be well on your way to crafting a strong and effective cover letter that will help you stand out from other applicants and land the job you want.

Sample Cover Letters

A cover letter is an essential document that provides an introduction to potential employers and highlights your qualifications for a specific job. However, not all cover letters are created equal, and it’s crucial to understand the different types of cover letters and how to personalize them to your advantage.

Examples of different types of cover letters

Traditional cover letter:  A traditional cover letter is a standard document that provides an introduction, highlights your qualifications, and explains why you are the perfect fit for the job. It should be concise and to the point, while still showcasing your personality and enthusiasm for the role.

Career change cover letter:  A career change cover letter is specifically designed for individuals who are changing careers. It should focus on transferable skills that can be applied to the new job, highlight your relevant experience, and explain your reasons for the career change.

Networking cover letter:  A networking cover letter is a strategic document that provides an introduction and highlights your qualifications for potential job opportunities within your professional network. It can be used to request an informational interview or to inquire about available positions.

Referral cover letter:  A referral cover letter is similar to a networking cover letter but specifically addresses a job opening that you’ve learned about through a referral. It should emphasize the connection you have to the referral and explain why you are the ideal candidate.

Tips on how to personalize each example

Research the company: Before starting your cover letter, research the company and understand the industry and role you are applying for. This information will allow you to tailor your cover letter to the specific job and company.

Customize the opening: Your opening should grab the attention of the employer and provide a unique introduction. Avoid generic openings like “Dear Sir/Madam” and consider addressing your letter to a specific person.

Highlight your qualifications: While highlighting your qualifications, use the job description as a guide and incorporate specific keywords and phrases. This will showcase your relevancy and make it easier for the employer to link your qualifications with the job requirements.

Show enthusiasm: Your cover letter should display your enthusiasm and passion for the role. Let the employer know why you are interested in the company and the position, and what makes you the ideal candidate.

Proofread: Always proofread your cover letter for spelling, grammar, and formatting errors. Your cover letter should be clean and error-free.

By following these tips and customizing each type of cover letter to the specific job and company, you can create an effective cover letter that highlights your qualifications, personality, and enthusiasm.

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How to start a cover letter: 5 powerful tips for cover letter openers.

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A strong cover letter encourages further consideration. A strong cover letter opener encourages further reading of your cover letter, so it has a chance to do its magic. The magic of cover letters provides multiple advantages:

• A strong cover letter encourages the reader to read your application.
• A well-written cover letter unfolds like a story, unlike a resume which is structured like a list, so the cover letter is perfect for telling your sales story about why you’re perfect for the job.
• If you have a prominent employment gap or you’re changing careers and need to highlight transferable skills , a cover letter can make the compelling case for why you should still be considered.

Writing a cover letter? 5 powerful cover letter openers

The best cover letters are clear and concise. At the opening, you also want to grab the reader’s attention right away. Here are five powerful ways to quickly grab attention (you can also attention-grabbing openers to vary your follow-up correspondence and stay front-of-mind during a long hiring process ):

1 - Introduce yourself as the solution to the employer’s most pressing problem

Too many job seekers open with a general summary – e.g., professional with X years of experience, recent graduate with THIS degree. However, the potential employer is hiring to solve a specific problem , not find a specific background, even though job postings are often written to highlight background info, like qualifications, skills and experience.

For example, the job posting for a digital marketing manager may emphasize ideal degrees or certifications, specific software skills and desired experience in areas like social media or email marketing. However, you have to dig deeper for what this particular marketing role at this particular company in this particular moment is supposed to accomplish – e.g., grow website traffic, attract qualified prospects for the sales team. Then your cover letter opener would pull something from your background that addresses that critical need: In my last job, I designed a landing page that grew website traffic by 400%. I’m interested in your digital marketing manager role, so I can get similar results for you…

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Best covid-19 travel insurance plans, 2 — emphasize your passion for the role.

Employers want people who want to be there and who will demonstrate a positive attitude and passion for the work. Still, too many job seekers point to generic reasons for their interest in a role – e.g., company culture, challenge of the role, strong brand, YAWN! If you have a unique, specific story about why you’re interested in this role, company and/or industry, then that can be your compelling opener.

For example, one of the strongest openers I’ve seen in my 25+ years of recruiting came from a college student at a university where you have to bid points to get on the different company recruiting schedules. Her cover letter opened with: I bid all of my points to get on your schedule. This candidate quantified her strong desire in a simple statement. (I received this letter over 15 years ago but still remember it – it was that good. FYI, the student, who at first didn’t get an interview, ultimately worked her way into an interview due in large part to her compelling cover letter, and ultimately got into that company.)

3 — Name-drop someone at the company

Employee referrals often get further consideration during the screening process as a courtesy to the staff and also because referrals are a reliable source for good candidates. If someone at the company encourages you to apply, mention that upfront in the cover letter: John Smith raves about his workplace and suggested I contact you about the digital marketing manager role.

Even if the employee name you have is someone who can’t refer you – for example, they don’t know you well enough – you still can reference their name as someone you have spoken to about the role. It shows that you are doing your research on the company and going above and beyond the easy steps that everyone else takes, such as looking at the website or simply reading the job posting.

4 — Quote someone at the company

If you haven’t spoken directly to someone at the company, but you have been following the company closely, let them know about your serious interest and dedication by highlighting something you have read or learned. Many companies publish white papers about trends and insights in their field. Sometimes, senior leaders will publish books, give talks or speak to the media. Reference one of the white paper findings, or quote from a published talk. Point out how you can continue that work in this role.

5 — Write in the style of the company culture, brand or product

If you’re creative and the company has a strong brand, culture or product, you may be able to structure your cover letter so that it matches the company. For example, if you’re applying for a role at TED Conferences, you could submit your cover letter as a TED Talk, with the opener introducing the link: I created a TED talk to explain why I’m perfect for this role.

Remember, the cover letter is but one of many important factors in your job search

A strong cover letter helps, but you have to get recruiters to read your cover letter in the first place, and some will just skip it. This means that, in addition to the cover letter, you want to have other factors working in your favor – e.g., your online profile and activity, resume, networking . Do not rely on any one tool (or any one opening) to be a magic bullet.

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

CareerOneStop. " How Do I Write a Cover Letter ."

How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

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How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

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How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content：

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

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• 2. How to Write a Cover Letter for Teaching Positions [Tips with Examples]
• 3. The Best Cover Letter Sample for Job Application in Word Format
• 4. Top 10 Best Free Cover Letter Templates in Google Docs for 2024
• 5. Best Free Cover Letter Template for 2024
• 6. How to Use Chat GPT for Cover Letter - Prompt Example & Templates

15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.

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Politics latest: Fears of 'all-out war' as foreign secretary heads to Israel for talks

David Lammy is heading to Israel for talks with senior ministers as the foreign secretary looks to help prevent "an all-out war" in the Middle East. Meanwhile, the Tories take credit for positive economic news - but A-level results day brings universities' financial strife to the fore.

Thursday 15 August 2024 22:35, UK

• Foreign secretary heading to Israel amid fears of 'all-out war'
• Chancellor 'fuming' at positive economic data, claim Tories
• Analysis: A good week the government can't take credit for
• Ukraine allowed to use British weapons in Russia | Follow war live
• Universities told they must 'manage budgets' | Results day catch-up
• Listen: Can universities make their sums work?
• Analysis: Politics at heart of fundamental threat facing universities

Things you might have missed

• Listen: How well did PM handle riots? | What's next for economy?
• Analysis: As support plummets, can Farage have his cake and eat it?
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With those details in our previous post of David Lammy's imminent Middle East visit, notably to Israel, we're bringing the Politics Hub to a close for the time being.

Be sure to scroll back through the Hub to catch up on what was a busy day both domestically and internationally for British ministers.

We had a significant update on how the economy's doing, A-level results day was somewhat marred by fears about the future of our universities, confirmation reached us of Ukraine using British tanks in Russia, and we had that news of the foreign secretary heading to Israel.

Thanks for joining us - and we'll see you next time.

More details of the foreign secretary's trip to Israel have been released.

The Foreign Office has announced David Lammy will be heading to the Middle East with his French counterpart Stephane Sejourne in what is the first joint UK-France visit in more than a decade.

They will meet Israeli foreign minister Israel Katz and strategic affairs minister Ron Dermer, though there is no confirmation of whether they will also speak with Prime Minister Benjamin Netanyahu.

A diplomatic source told Sky News earlier today Mr Lammy's main objective was to try to prevent "all-out war" in the Middle East, and we understand a meeting with the Israeli leader is expected too ( see 16.27 post ).

It comes amid fears of an Iranian attack on Israel, possibly carried out with the help of Hezbollah in Lebanon.

Iran has warned of a response following the killing of Hamas's leader in Tehran last month.

Mr Lammy and Mr Sejourne will call for calm and also for a ceasefire in Gaza, with talks on that having begun in Qatar today.

Mr Lammy said it was a "dangerous moment" for the region and "all parties must engage seriously in negotiations".

By Alix Culbertson , political reporter

People living in areas at the highest risk of flooding face cuts to key services due to a sharp rise in flood defence costs, councils have warned.

The government is being urged to overhaul funding for the bodies overseeing flood alleviation as soaring costs have seen an average rise of 28% over the past two years, according to data from the District Councils' Network, which represents 169 English councils.

Higher energy and fuel prices - needed for pumping stations - increasingly extreme wet weather and wage increases are the main causes of the cost of flood defences being pushed up for the current 2024/25 financial year.

By Deborah Haynes , security and defence editor

Ukrainian troops have used British Challenger 2 tanks in their offensive inside Russia, Sky News understands.

It is believed to be the first time British tanks - operated by Ukrainian soldiers - have been used in combat on Russian territory.

The Ministry of Defence in London declined to comment on operational detail, but did tell Sky News there has been no change in policy.

Ukraine's armed forces did not offer a comment.

According to government policy, the UK has confirmed Ukraine is free to use British weapons on Russian territory.

A source said this included Challenger 2 tanks and signalled that they had been used during the Ukrainian incursion, which began on 6 August.

On what was A-level results day, the education secretary was asked about the controversial prospect of raising tuition fees as many universities grapple with serious financial challenges.

Our business correspondent Paul Kelso   says the picture across the sector right now is pretty negative.

And that's because, anecdotally at least, there's been a 30% fall in how many overseas students are applying for British universities.

 " That matters because overseas students underwrite the British university system," says Paul. "They may make up about 26% of the academic population, but provide 46% of the fees."

So why the drop in applications? Britain's top universities have long been extremely popular with international students.

Paul says the sector thinks it's being driven largely by visa rule changes the previous government introduced, which include preventing foreign students from bringing family members with them.

It was a bid by Rishi Sunak to bring down levels of immigration.

The change and subsequent drop in applicants "poses a fundamental threat to the financial health of the university sector", says Paul.

"Domestic fees simply do not cover the cost".

The Sky News Daily podcast looked into this further - watch a clip below and find the full episode at the top of this page.

As students receive their A-level results, many of the universities they'll enrol in are facing their own concerns.

Academics have warned years of underfunding and a lack of lucrative international students at British universities after visa changes risk the sector's ability to provide top-class education and, for some institutions, whether they'll be able to keep teaching at all.  

On this episode, Niall Paterson is joined by two university vice-chancellors, Professor Jane Harrington at Greenwich and Professor David Maguire at East Anglia, to hear the realities and challenges faced by universities across the country.  

Plus, our business correspondent Paul Kelso explains why higher education is facing the crisis it's in now. 

👉 Click to subscribe to the Sky News Daily wherever you get your podcasts 👈        

The Scottish first minster held talks with the deputy prime minister in Edinburgh today - and had a bone to pick.

John Swinney raised the UK government's decision to begin means testing the winter fuel payment, which means only those eligible for existing benefits will still receive it.

The SNP administration at Holyrood said yesterday it would have to adopt the same policy because the controversial move had left it with a £160m gap in spending power.

Mr Swinney has conceded it will impact "tens of thousands" of pensioners and "expressed concern" with Angela Rayner today.

He also reiterated his desire for an "injection of investment" in the country's public services.

But he's still hoping for a more positive relationship with the Labour government than his party had with the Tories, working together on "shared priorities" such as reaching net zero.

By Darren McCaffrey, political correspondent 

Make no two bones about it – it has been a good week on the economic news front.

Today's stellar GDP growth figures at 0.6% are in line with expectation but are also a reflection of a strong year of growth, with the UK the fastest growing in the G7 this year - although it has lagged slightly behind the US in Q2.

This - coupled with falling unemployment, wage growth and pretty stable inflation (listen to the podcast on this in the previous post) - means the macroeconomic situation has not looked this good in years.

Normally the government would be crowing from the rooftops about such good news.

Instead, the Treasury this morning continues to talk about the "scale of challenges" and being determined "to fix the foundations".

Why? Because they want to stop the Conservatives - who are unsurprisingly very frustrated - from being able to claim the last government left the country in a good state.

Politically, this is important for Labour – part of a wider strategy to thrash the Tory record, while cementing future credit for economic good news.

Despite the attempt to shape narratives, in the end voters will only really thank Labour if this stellar economic growth continues.

Inflation is up for the first time this year.   

Prices went up by 2.2% in the year to July – moving the rate above the Bank of England target of 2%.  

Experts had expected an up tick as energy prices are falling by less than they did a year ago, and the increase doesn't seem to change hope for further interest rate cuts in the months to come.

But what else can we expect from the economy this autumn as the new government continues to warn about the "challenges" it's inherited, and as the chancellor prepares her first budget in October?

Joining Niall Paterson  is our business correspondent Paul Kelso and political correspondent Darren McCaffrey . 

👉 Click to subscribe to the Sky News Daily wherever you get your podcasts 👈       

It's time for your evening bulletin from the Politics Hub - summing up the main things you need to know today:

• The foreign secretary , David Lammy, is heading to Israel for talks with the country's prime minister;
• A source described the meeting with Benjamin Netanyahu as "an attempt to prevent all-out war" in the Middle East , amid fears of an Iranian attack on Israel and talks over a ceasefire in Gaza;
• Mr Lammy described it as a "crucial moment for global security" .
• Sticking with foreign policy, and the Ministry of Defence has said it's  happy for Ukraine to be using British weapons inside Russia ;
• Sky News understands tanks supplied by the UK are also being deployed across the border  during Kyiv's surprise incursion.
• On the domestic front,  the Tories claim the chancellor will be "fuming"  after new figures showed  Britain's economy grew during the previous quarter ;
• Rachel Reeves has repeatedly bemoaned the government's economic inheritance from Rishi Sunak's administration, but  GDP is up 0.6% - higher than other major European countries ;
• And on A-level results day , the education secretary told Sky News it would be  "unpalatable" to raise tuition fees  despite the financial challenges facing Britain's universities.

That's all for now - we'll bring you any further political news and analysis over the next few hours.

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