business plan for quick service restaurant

Quick Service Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Food Sector » Restaurant & Bar

Are you about starting a quick service restaurant? If YES, here is a complete sample quick service restaurant business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a quick service restaurant. We also took it further by analyzing and drafting a sample quick service restaurant marketing plan template backed up by actionable guerrilla marketing ideas for quick service restaurants. So let’s proceed to the business planning section.

Why Start a Quick Service Restaurant?

A Quick Service Restaurant (QSR) is not to be confused with a fast food business even though they are quite similar as both have different functions. A quick service restaurant also referred to as a limited service establishment is one where cheap but quality and hygienic food are prepared and served to customers.

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To start this kind of business, you would require enough capital, a good location and enough capital in order to ensure that the important aspects of the business have been attended to.

Before starting this business, it is best to hire a business consultant who has the right knowledge requiring the industry and who would look through your business concept to determine if it is worthwhile going into the business while also proffering strategies that would help make your business thrive and favorably compete against its competitors.

Having a business plan for your business is a must as it helps give an outline of what you intend to achieve with the business as a whole. Also, if you intend approaching investors, this would show them how serious you are. Below is a sample quick service restaurant business;

A Sample Quick Service Restaurant Business Plan Template

1. industry overview.

Even though quick service restaurants initially focused on easy meals such as burgers and chicken, this has changed as many of these restaurants have started incorporating regional flavors and ethnic meals into their menus.

Most quick service restaurants specialize in serving a particular type of cuisine, as hamburgers account for 40% of sales among the quick service restaurants. Other foods that are usually ordered by customers are pizza, sandwiches, and chicken.

Demand in this industry is usually driven by the income of the consumer as well as his tastes and preferences. Customers ordering from these restaurants have to order and pay at a counter, which is how the industry usually operates.

The profitability of quick service restaurants in this industry is highly dependent on how effective the marketing is and how efficient the restaurant’s operations are. Larger quick service restaurants usually have more of an advantage especially when it comes to marketing, purchasing and getting the necessary finance needed to run their company successfully than small quick service restaurants.

To be able to effectively compete against large quick service restaurants, smaller quick service restaurants have to offer superior service as well as food. The fifty largest companies in this industry account for only 20% of the industry’s revenue which means the industry is highly fragmented.

There has been an increasing competition amongst quick service restaurants as well as adoption of new technological solutions in driving the growth of the IT market of these restaurants. This has led to quick service restaurants to invest heavily in software based solution so as to increase revenue.

According to statistics, Americans spend more than $117 billion annually on fast food and quick service restaurants. The industry which was once dominated by quick service restaurants which accounted for more than 50% of sales has revenue of more than $570 billion. As at 2015, the industry generated revenue of more than $200 billion.

The industry has been projected to have an annual growth of 2.5% for the years up to 2022. This growth is below the general long term average but this is because the industry is solely recovering from the downturn of the economy. It is estimated that more than 50 million Americans patronize this industry daily.

2. Executive Summary

Chop Chop Quick Service Restaurant is a standard QSR that will be based in Milwaukee – Wisconsin to provide fast, quality and affordably priced meals to our various domestic and corporate clients.

Our strategic location in Milwaukee is very accessible for our customers and clients. Our facility is of a first class standard with good infrastructure and is large enough to be able to fit all our customers from children, teens to adults.

The foods and beverages we serve are of the highest quality, and we pair this with a great service and an ambient and aesthetic atmosphere. All our menus are drawn to appeal to all ages from children, teenagers to adults. Our intention is to earn a huge share of the market and so we have laid down strategies that will allow us do this while allowing us to intensely compete with our customers.

Our marketing strategy is the penetration style intended to allow us become the industry leaders in no time. Our promotion strategy largely depends on discounts and coupons which allow us retain a huge part of our customers whilst attracting new ones.

We intend to build a solid business structure by ensuring that we hire competent employees who have the necessary experience and are committed to ensuring that we attain our desired goals and objectives. We intend to ensure that our employees are well paid and have several incentives in place to motivate them and ensure that they give in their best to the restaurant.

Finally, the quick service restaurant is owned 100% by Ms. Linda Barrow who also runs the business as the Chief Executive Officer and makes the needed decisions intended to move the company forward. Ms. Barrow has over 30 years experience and is a certified food technologist.

3. Our Products and Services

Chop Chop Quick Service Restaurant is a restaurant that has been established to provide cheap but hygienic and quality foods and beverages to all its customers here in Milwaukee – Wisconsin. However, because we hope to generate a steady stream of revenue that will not only sustain our business but boost its bottom line, we will create multiple sources of income in addition to our core products and service offerings.

Some of the products and services that we intend to offer are;

• Sale of breakfast meals (eggs, toast, bacon, ham, yoghurt, and fruits)
• Sale of beverages (soft drinks, coffee, tea, and orange juice)
• Sale of regular meals (salads, sandwiches, burgers, rolls, nuggets, chips, cake, and soup)
• Corporate delivery orders
• Event delivery orders

4. Our Mission and Vision Statement

• Our vision is to ensure that we give our customers quality meals that will be delivered to all our customers on time. We also intend to be the most preferred Quick Service Restaurant here in Milwaukee – Wisconsin.
• In order to achieve our intended vision, we will ensure that we build the best business structure by employing the right employees that have the right experience and professional competence, and also getting the right equipment that will allow us achieve our intended goals.

Our Business Structure

Having the best business structure is very important for us as we know that this will ensure that we are able to build a standard business that will allow us attain our goals and objectives. Our goal of ensuring that our business are up to standard is what is making us take our business structure very seriously and we will go the extra mile by putting in place plans and processes that will ensure that we get it right from the beginning.

Hiring the right and competent employees is very vital and so we will source for those that are not only experienced but have the right knowledge of the food industry and also our kind of business so as that they would be willing and committed to ensuring that our desired goals and objectives are attained.

Our management team members are those that understand the policies of the company and will ensure that these policies are communicated to the junior staff and also implemented.

Due to the fact that we will be offering more services than the conventional quick service restaurant, we will employ more employees than the conventional quick service restaurant to help us handle all our different services and responsibilities that would be attached to these different services. This act of employing more hands to handle the services we would be offering is so that our business can run smoothly.

Below therefore, is the business structure we intend to build at Chop Chop Quick Restaurant here in Milwaukee – Wisconsin;

Chief Executive Officer

Food Manager

Quality Inspection Manager

Purchasing Manager

Inventory Manager

Human Resources and Admin Manager

Accountants

Marketing Team

Customer Service Executives

Truck Driver

5. Job Roles and Responsibilities

• Creates guiding policies and principles for the organization
• Ensures that the organizational policies are duly communicated to all the staff and also implemented
• Meets and negotiate deals with high level clients on behalf of the organization
• Plans the menu that would be displayed by the quick service restaurant
• Researches on likely food that the customer expects to get and ensures that the restaurant incorporates those likely to become a huge hit into the menu
• Ensures that the food and beverages are prepared right
• Carries out inspection on each batch produced and ensures that it is up to industry and company standard
• Ensures that only fresh ingredients are used in preparing meals for customers
• Ensures that the kitchen area is hygienic and up to industry standard
• Responsible for sourcing for the right and reliable vendors and suppliers on behalf of the restaurant
• Ensures that supplies are gotten at the best prices
• Drafts and reviews purchasing contracts with vendors and suppliers on behalf of the restaurant
• In charge of all the restaurant’s stock and inventory
• Records outgoing items and incoming items and reconciles at the end of the work day
• Ensures that items that have been depleted are re-stocked promptly
• Ensures that all the administrative functions of the organization runs smoothly
• Hires competent and qualified personnel on behalf of the company
• Ensures that new personnel are correctly oriented and inducted into the work environment
• In charge of preparing all financial statement and information on behalf of the restaurant
• Ensures that the budget for the restaurant is duly implemented and that the restaurant duly repays its loan
• Prepares tax documents on behalf of the restaurant and ensures that they are submitted to the right authorities
• Carries out an intense market research in order to discover new target markets on behalf of the organization
• Drafts effective marketing strategies on behalf of the company
• Meets with and negotiates with corporate clients on behalf of the company
• In charge of attending to clients by answering enquiries, taking orders and resolving complaints on behalf of the organization
• Keeps and updates an accurate customer database on behalf of the restaurant
• Carries out any other duties as required by the human resources and admin manager
• Drives the van to and from designated locations  on behalf of the restaurant
• Ensures that traffic rules and regulations are obeyed at all times
• Carries out light maintenance on the van when necessary
• Keeps the restaurant clean at all times
• Ensures that the convenience is kept clean for both employees and customers
• Ensure that cleaning supplies are stocked up as at when due

6. SWOT Analysis

Due to our desire to ensure that we run a standard business that is excellent and reputable in all regards, we have decided to look into the potential and critical issues that is likely to affect our quick service restaurant here in Milwaukee – Wisconsin and due to this, we have sought the services of a reputable business consultant here in Wisconsin to look through our business concept and carry out an analysis that would help us determine if we are likely to succeed in this industry.

Also, the analysis would help us not only know how well we would thrive but also how we would fare against our competitors in the marketplace.

The business consultant will help us in carrying out the analysis on our business by assessing the strengths, weaknesses, opportunities and threats that would likely affect us positively or negatively in the industry. The result of the SWOT analysis that was conducted on behalf of Chop Chop Quick Service Restaurant are;

Our strengths lies in the fact that we strategically located in an urban environment that is not only easily accessible for our customers and even employees but is conspicuous as well. We also have an innovative range of food that allows all our customers have different choices when they visit our restaurants.

Our foods are not only served quickly but they are also of the highest quality as they are prepared in a hygienic environment. Our foods and beverages are also very affordable. We have an excellent customer service due to the fact that we pay attention to all the needs and wants of our customers and try to surpass their expectations.

Regardless of the fact that we are a quick service restaurant, we have a well structured production that will allow us meet all the demands that we are likely to encounter no matter the number. Finally, we have hired competent and highly qualified employees that have the necessary experience working in this industry and know what it means to ensure that our restaurant attains its desired goals and objectives. Our employees remain motivated through our great welfare packages.

As a new start-up, we have several weaknesses that we hope to be able to overcome. This includes the fact that we are operating on a low marketing budget which means that we might not be able to market our quick service restaurant  to all our target market. Also, even though we intend to offer various services, we do not have the necessary funds to employ all the employees we would need to run all the services we intend to offer.

• Opportunities

There are several opportunities that are open to us in this business and they include the fact that we are open to improving on our food menu as well as product line. We are also thinking of venturing into home deliveries which will help us penetrate the market better.

Every business faces threats at one time or the other, therefore the threats that we are likely to face are from other competitors – new or existing – who might be offering the same services that we are offering. Also, we are faced with rising ingredients for certain foods. Asides, that there is the threat of an economic downturn, which would mean more people preferring to cook at home.

7. MARKET ANALYSIS

• Market Trends

Quick service restaurants have become very popular for almost everyone and this is due to the fact that they are convenient and affordable for most diners. The four attributes of a quick service restaurant are that the food is easy to make, delicious, quick to serve and ready to take away.

Most quick service restaurants that have become popular have had to set up in a location that is conspicuous and easily accessible, which is why anyone starting this business would need to careful about where the business would be located.

The kind of food that is served in a quick service business is very important and this is why it is important to carry out a survey on what customers expect to get when they visit a quick service restaurant, because while some food may be appreciated; it might not be liked by everyone and so would result in loss of revenue.

Quick service restaurants usually have low operations as well as investment costs . This however, also leads to low margins as well due to fluctuating price of raw materials, high labor costs as well as high facility rental costs, which usually requires the quick service restaurant to require scalability in order to succeed.

8. Our Target Market

Even though most of Americans eat out, they have come to appreciate the quick service restaurants due to the fact that they can get quality meals cheaper and healthier than they would get in a traditional fast food. However, every business requires a thorough market research to enable it properly determine its target market.

We would be conducting a thorough market research in order to determine what market we would be serving and what they would expect from us. From our result, we are in business to start a quick service restaurant to cater to the following group of people;

• Business people
• Corporate executives

Our competitive advantage

Our intention of starting a quick service restaurant is so that we can give our customers quality food in a timely and orderly manner so as to be able to favorably compete with our competitors here in Milwaukee – Wisconsin as well as all over the united states of America.

However to achieve this, we have set forth competitive strategies that will allow us stand out from our competitors. We will ensure that we promote our local flavor and cuisines so as to attract the crowd who see restaurants such as ours as unappealing.

Our first competitive advantage is that we are located in a very strategic location which attracts more customers to our quick service restaurant and allows us have the desired edge over our competitors.

We know how important building a business structure is and so we have sourced for and hired highly experienced, qualified, and competent employees that not only understand the industry but also the business as well and knows what it takes to ensure that we achieve our intended goals and objectives.

Our employees are strictly aligned to our core policies and are committed to our vision of being the preferred and leading quick service restaurant here in Milwaukee – Wisconsin.

Our employees know the value of ensuring customer satisfaction and so all our employees are adequately trained in ensuring that all the customers that come to our restaurant have their expectations not only met but also exceeded. This way we seek to retain a high number of our clients and attract new ones which will allow us gain a huge share of the market.

Finally, knowing that our employees need to remain motivated we have in place a great welfare package that ensures that all our employees are paid as at when due and also that our pay structure is better than what can be found in similar start-ups such as ours here in Milwaukee – Wisconsin and even round the United States of America.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Chop Chop Quick Service Restaurant is a business that has been established to play its own part in the economy by generating revenue and making the needed profit here in the food and beverages industry cum fast food industry. We intend to offer several services that will boost our bottom line while also attracting different customers to our business.

In order to generate the needed revenue that will sustain Chop Chop Quick Service restaurant business, we intend to offer the following services;

10. Sales Forecast

Chop Chop Quick Service Restaurant is established with the intention of ensuring that customers get their meals faster and cheaper than they would in a traditional restaurant, whilst also maintaining a high quality. This is as customers no longer want to wait for a very long time before they get their meals and yet still want healthy meals.

Due to this trend we are optimistic that we would not only achieve our revenue milestone within eight months of operations but that we would surpass it as well. This means that the revenue generated will not only sustain our business but allow for re-investment purposes as well as expansion.

We have therefore conducted a quick survey of the restaurant industry cum the quick service industry in order to analyze what chances we have in the industry and in order that we might come up with an accurate sales forecast. We hired the services of a reputable sales analyst to help us carry out this survey using certain information and assumptions that were gathered from similar start-ups both here in Milwaukee – Wisconsin as well as round the whole United States of America.

Below are the results of the survey carried out on behalf of Chop Chop Quick Service Restaurant based on certain assumptions, factors and data here in Milwaukee – Wisconsin;

• First Fiscal Year-: $350,000
• Second Fiscal Year-: $700,000
• Third Fiscal Year-: $1,350,000

N.B : The above sales projections were conducted based on certain assumptions and factors that were available in the industry and for the defined period of three years. Some of the factors that were used were that there won’t be a downturn of the economy and that no competitor would arrive during the above defined period. However, should any of these factors change, there is likely to be an increase or decrease in the stated sales projection.

• Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because if a business does not apply the right marketing strategy or market itself at all, it is likely to fail. The intention of marketing is two-fold, because not only is business generated on behalf of the business thereby helping to sustain the business, publicity is also created about the business as people gain awareness of the business and its products, which then allows the business to be able to compete favorably against its competitors in the marketplace.

In order for us to be able to penetrate the market, we have conducted a thorough marketing research that would not only allow us identify our target market and understand what it is they expect from us, it is also to enable us lay the best marketing strategies that would allow us gain and have a fair share of the intended target market.

To help us draft effective marketing strategies that would allow us penetrate the market, we have hired a reputable and knowledgeable marketing consultant here in Milwaukee – Wisconsin who has a deep understanding of the market and knows what marketing strategies would help us not only excel and stand out but effectively compete against our competitors and thrive as well.

We will also ensure that our marketing and sales team are empowered to draft strategies that would align with our core principles and ideologies as a company. Our marketing and sales team will monitor all strategies and remove or modify the ones that are thought to be ineffective in respect to delivering the organization’s corporate marketing and sales goals.

Also, the marketing team will ensure that all strategies are ones that will positively communicate our brand to our customers. The marketing and sales strategies we therefore intend to adopt for Chop Chop Quick Service Restaurant are;

• Throw a grand opening party in order to create awareness and generate interest for Chop Chop Quick Service Restaurant Business
• Massively place adverts on local newspapers and food and lifestyle magazines as well as on local radio and television stations
• Place our restaurant’s name in online and offline (Yellow pages) directories
• Engage in direct marketing and sales to our customers
• Use social media platforms such as Facebook, Twitter and Instagram to promote and market our products and services
• Position bill boards in strategic locations all around Milwaukee – Wisconsin

11. Publicity and Advertising Strategy

Having the right publicity of our business is important to us especially as the food industry is not one where bad publicity is condoned unlike some other industries. Our publicity and advertising strategies are developed with the intention of not only attracting the right customers to our business, or achieve our intended goals and objectives but also to boost the needed revenue that will sustain and grow our business here in Milwaukee –Wisconsin.

We intend to hire a brand consultant who understands the food industry thoroughly and who knows what strategies would project our quick service restaurant in the right light. The publicity strategies we intend to adopt are those that will communicate our company’s policies positively to all our existing and intending clients.

Some of the platforms that we would therefore use to promote and advertise Chop Chop Quick Service Restaurants are;

• Ensure that we give our loyal customers discounts at certain periods of time
• Participate in and sponsor relevant programs in the local community where our restaurant is located
• Use social media platforms like our Instagram page, Facebook page and Twitter account to promote our foods and beverages and restaurant as a whole.
• Place adverts in local newspapers, food and lifestyle magazines as well as on local radio stations here in Milwaukee – Wisconsin
• Ensure that we paste our fliers and distribute our handbills in strategic locations
• Attend events, fairs and carnivals in order to increase awareness about our quick service business

12. Our Pricing Strategy

Ensuring that we set the right prices for our different food products and services is very vital as we do not want to set prices that will chase away customers or allow us operate at a loss. The prices set will be one that is fair to us and our customers.

Due to this, we intend to look critically at factors that would allow us set the right prices for our customers. The factors that we would consider are; ensuring that we control our overhead and operating costs, buy our ingredients in bulk, as well as check out what our nearby competitors in same environment are offering their customers.

Due to the fact that we are relatively new in the market and haven’t achieved our intended publicity just yet, we intend to for the first three months of operations offer our customers food and other services that we offer at a discount in an aim to create awareness about our business and attract more customers to our restaurant.

This will allow us gain a huge share of the market as well. Even though we will be offering discounts during the first three months of business, a quick evaluation has shown that we will even make more during these periods than if we were offering regular prices.

• Payment Options

Due to the fact that we would be offering various services we intend to have different payment options that will ensure that customers find it easy to pay for services in our quick service restaurant depending on their preferences. Therefore, the payment options that we will offer to all our various customers;

• Payment via cash
• Payment via Point of Sale (POS) Machine
• Payment via payment online portal
• Payment via credit card
• Payment via check

It should be noted that the above payment options were carefully chosen to be convenient for us and our business as well. The payment platforms we have therefore chosen are ones that will work without any form of hitches whatsoever.

13. Startup Expenditure (Budget)

Starting this kind of business can be capital intensive and so in order for us to ensure we offer a standard service, we intend to ensure that we spend the generated capital on certain items. The bulk of our capital therefore will be used to acquire certain equipment as well as a delivery van. We will also use part of our capital in paying the salaries of our employees and utility for at least 6 months.

Therefore, the key areas that we will spend the bulk of our generated capital on are;

• Business registration of our quick service restaurant in the United States of America – $750
• Obtaining licenses and permits (zonal and local) to run a food business as well as accounting software and other legal expenses – $1,250
• Cost of hiring reputable business consultants – $2,000
• Insurance coverage (general liability, property insurance , health insurance and workers’ compensation) – $2,500
• Marketing promotion expenses (business launching grand promotion expenses and general business promotion expenses) – $5,000
• Cost of leasing a facility for the period of two years and carrying out the needed renovating as well – $50,000
• Operational cost payment of employees salaries and utility bills for at most 6 months – $150,000
• Cost of purchasing equipment to be used in making food (stoves, pans, pots and ovens) – $15,000
• Other start-up expenses (furniture, stationery, computers, phones, and printers) – $2,000
• Cost of purchasing raw ingredients and materials to make the food we intend to serve our customers – $20,000
• Cost of storing cooking and packaging equipment (shelves, racks, and bins) – $10,000
• Cost of purchasing a fairly used van – $30,000
• Cost of launching a website – $500
• Cost of throwing an opening party for our quick service restaurant – $5,000
• Miscellaneous – $5,000

From the above analysis, we would need the sum of $300,000 to be able to set up and run a standard quick service restaurant here in Milwaukee – Wisconsin successfully. Our intended start-up capital covers the salaries of our employees and payment of utility bills for at most six months. It also covers the purchase of necessary cooking equipment, leasing a facility for at least two years, as well as the purchase of a fairly used van to be able to get the intended supplies we need.

Generating Funding / Startup Capital for Chop Chop Quick Restaurant Business

Chop Chop Quick Service Restaurant is a business that is owned 100% by Ms. Linda Barrow. She also runs the business as the Chief Executive Officer and makes the needed decisions intended to move the company forward. Running a quick service restaurant business has always been a dream of hers and due to this, she is not seeking for external partners to run her business with.

This has therefore limited the sources she intends to generate capital from and they are;

• Generate 40% of the capital from personal savings and sale of stock
• Generate 60% of the capital from commercial bank

N.B: Ms. Linda Barrow was able to generate the sum of $120,000 from her personal savings and sale of stocks. She applied for the sum of $180,000 from her commercial bank repayable within 10 years at an annual rate of 3% interest. All the necessary documents have been signed and approved and the money will be credited to the restaurant’s account by the end of the week.

14. Sustainability and Expansion Strategy

In order to ensure that our business is suitably sustained for a long time, we have several strategies in place that will ensure that we remain and grow in this business for a long time. Some of the strategies that we intend to deploy is in building a solid business structure, offering quality customer service as well as re-investing in our business.

Building a solid business structure is very important to our business as this will allow us start and run our business smoothly with as less hitches as possible. We intend to hire qualified, professional and competent employees to hire the various services that we intend to run.

Our employees understand the industry that we are in and the strict regulations that abound in this industry and are therefore committed to ensuring that we offer quality service always in order for us to achieve our intended goals and objectives. We will ensure that our employees work in an environment that is hygienic and conducive.

We will also ensure that our employees are well paid and receive the salaries and stipends that are commensurate with the efforts they put in. we will also ensure that our employees undergo continuous training in order to ensure that their skills are enhanced and productivity output for the restaurant.

Our customers are very important to us and due to this we intend to ensure that they are always offered quality service in such a way that will make them always come back to our restaurants and also refer new customers as well. We will offer our customers especially the loyal ones discounts from time to time in order to show our appreciation for their patronage. We will keep an accurate database in order to ensure that we keep in touch with our customers all the time.

Finally, in order to ensure that our restaurant starts to pay for itself, we intend to re-invest our earnings back into the business as this is one of the surest ways of ensuring that the business remains alive for a long time and is able to pay for the loan it took within time and with the accompanying interest rates.

Our re-investment plan is carefully crafted and will be handled by our accountant. We believe that applying the above measures will allow us to suitably sustain and expand our quick service restaurant here in Milwaukee – Wisconsin.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of trucks: Completed

Guide to Starting a Quick-Service Restaurant

Home Blog Restaurant Play Areas Guide to Starting a Quick-Service Restaurant

Do you have the perfect business idea for a quick-service restaurant (QSR)? Now may be the time to finally bring your restaurant dreams to life. Although breaking into the restaurant industry takes some effort, a unique QSR concept with a solid business plan can win you a loyal customer base.

This ultimate QSR guide will tell you everything you need to know about starting a QSR. Discover the differences in fast food versus fast-casual, how to write a business plan, key financial considerations, effective marketing strategies and more. Learn how to start a quick-service restaurant and ensure its success below!

Table of Contents

Create a Business Plan

Evaluate your finances, decide what makes your qsr special.

• Finalize Your Choice

Design a Marketing Strategy

• Partner with Soft Play to Create an Unforgettable QSR Experience

A business plan is an essential first step toward opening up your restaurant. Coming up with a solid business plan will serve as the foundation of your restaurant’s operations and set you up for success.

Choose Your Restaurant Style

Before you can develop a sound business plan, you need to decide what kind of restaurant you’re trying to construct. Figuring out your overarching concept first will give you a sense of direction for mapping out the details of your restaurant experience. To choose the restaurant style that’s best for you, you’ll need to understand the difference between quick-service and fast-casual.

A quick-service restaurant or QSR is the official industry term for a fast-food establishment. QSRs generally have limited menus and hardly ever provide table service. The food they offer tends to consists of convenient options like handheld sandwiches, wraps, burritos and some types of salad.

The ambiance of a QSR is largely functional and provides some seating, although many customers choose to order their food to go. While fast food is popular for its rapid service and convenience, many fast-food restaurant chains have copied each other and saturated the market with look-alike QSRs. Nowadays, more and more consumers have been turning to fast-casual restaurants for a bit more variety.

A fast-casual restaurant also focuses on creating a more upscale setting with more sophisticated or trendy interior designs. Choosing whether your restaurant will be more focused on ambiance and menu variety or convenience and value will help you decide between starting a fast-casual or quick-service restaurant.

Pick a Business Plan Format

When it comes to crafting a business plan for your restaurant, there’s no one way to do it. Instead, your plan should suit your business and your needs. Most business plans can be categorized as traditional — the more common option with more details and a standardized structure — or lean startup.

The traditional business plan format might be the best fit for you if you’re highly detail-oriented.

When you start to write your business plan, feel free to use relevant parts for your restaurant and its specific needs instead of sticking with a strict business plan outline. In general, here’s what to include with your traditional business plan format:

• Executive summary:  This portion briefly summarizes what your restaurant idea is and explains how it will succeed. Here, you’ll put your mission statement and information about your restaurant’s location, leadership team and employees. If you plan on asking for financing, put your financial details and growth plans here, too.
• Business description:  This section is where you can go into a bit more detail about what your restaurant is and how it will operate.
• Industry analysis:  Demonstrate that you’ve done your research and understand the market you’re getting into, along with how your restaurant will stand out from its competitors.
• Management structure:  Explain the structure of your restaurant and who will lead it, including the roles of its owners, investors and managers.
• Service offerings:  Describe what kind of food your restaurant will serve and specific menu options. Include how the experience at your restaurant will benefit the average consumer.
• Marketing plans:  This portion describes how you plan on attracting and retaining customers.
• Funding needs:  If you need to ask for funding, use this section to outline your restaurant’s funding requirements. Be clear about how much funding you need and what you’ll use the money for, such as salaries, bills, equipment and materials. Include specifics about whether you want a loan or will give shareholders stock, the terms you’d like and how many years your request covers.
• Financial projections:  This additional information can add to your funding request with more precise financial projections and how successful you estimate your restaurant will be.
• Appendix:  Put any other supplemental documents here, such as product pictures, resumes, letters of reference, credit histories, permits and licenses.

On the other hand, a lean startup plan allows you to explain and start your restaurant a bit more quickly. If your restaurant concept is relatively simple or you plan on regularly changing and refining your business plan, a lean startup format may be the right choice for you.

Essentially, a lean startup format is a chart that uses only a few elements to describe your restaurant’s value proposition, customers, finances and infrastructure. This format helps you effectively and efficiently convey the fundamental facts about your proposed restaurant.

A lean startup format will require the following components:

• Partnerships:  Make a note of any key suppliers, manufacturers or other strategic partners you’ll work with to run your restaurant.
• Activities:  Show how your restaurant will separate itself from other restaurants by highlighting what makes it special.
• Resources:  Outline any resources you’ll use to create a valuable customer experience. This section should include details like your staff, capital and menu items.
• Value proposition:  Here is where you’ll make a clear and compelling case about why your restaurant brings something unique to the market.
• Customer engagement and relationships:  Explain how consumers will interact with your restaurant. Talk about the customer experience from the time they place their order to exiting the restaurant.
• Customer demographics:  Discuss the details of your target market and who your restaurant will cater to.
• Customer communication:  Make a list of the top ways you’ll communicate with your customers. Include a mix of channels that you can optimize over time.
• Cost structure:  Define your restaurant’s strategies for maximizing its value and reducing costs.
• Revenue streams:  Clearly explain how your restaurant will make money, draw customers and survive in the food service market.

Evaluating your finances is a huge component of starting a restaurant and figuring out your business plan. Once you have the basic financial section of your business plan worked out, you can dive into the specifics of your profit, expenses, funding, liquid capital and budgeting. Calculating the specifics of these costs and incomes will help you manage your money well and keep your restaurant in business.

Secure Your Funding

Funding is one of the most important aspects of starting a restaurant. Where the majority of your funding comes from can also shape the way you structure and run your QSR. Here are your main three options for funding your dream restaurant:

• Getting investors:  If you can’t fund your QSR on your own, you can get venture capital from investors. To obtain an investor, you’ll need to find a viable candidate, share your business plan with them and work out the terms of your partnership. Then you’ll be ready to receive your investment.
• Applying for loans:  Many small businesses, such as local restaurants, apply for a loan to get started. To acquire a loan, you’ll have to present your business plan and financial projections to the bank or credit union. Once you make your convincing case, you’ll receive the loan and be ready to start your QSR.

Consider Your Costs

Whether you’re preparing to pitch your restaurant’s business plan to potential investors or have already secured your funding, you need to think through what the money your restaurant makes will go toward. Listing out your expenses will give you a clearer picture of how much revenue your restaurant needs to generate to break even and how much profit you’re likely to end up with.

Here are five key expenses to consider:

• Upfront costs:  Of course, you’ll need to take your restaurant’s food and supply chain costs into account. How much will ingredients and serving supplies cost you on a weekly basis?
• Licenses and permits:  You’ll need to factor in the cost of a business license and potentially a liquor license if you plan on serving any alcohol at your restaurant.
• The space:  Will you be leasing your restaurant space or buying it outright? If you’re a new restaurant owner, you may want to consider leasing, which grants you more leeway for other major investments.
• Your staff:  Think about how many staff members your restaurant will need and how much you can afford to pay each of them.
• Technology and appliances:  A successful restaurant needs a variety of kitchen appliances, such as walk-in freezers, industrial ovens and refrigerators, along with technology like restaurant management software. With a high-quality point of sale (POS) system, you’ll be able to improve your restaurant’s profitability by saving time, cutting costs, organizing online ordering and evaluating menu item analytics.

Estimate Your Sales

Once you have a better grasp of how much your restaurant will need to spend each month to stay open, you can factor in your available funding to come up with a sound budget. List out how many investors you have and how much financial support you can rely on each of them to provide. You’ll also want to calculate your restaurant’s liquid capital, which includes any assets held as money, such as bank deposits, cash balances and money market investments.

While investors can help get your restaurant off the ground, you will mainly be relying on sales to keep your restaurant in business. Come up with a realistic projection of how much money your restaurant will bring in each month for an accurate depiction of your profit margin. Be as precise as possible by factoring in variables like holidays, local festivals, changing seasons and other factors.

Set a Budget

After thinking through all of your restaurant’s expenses, financial backing and revenue streams, you’ll be ready to create a budget.

If you can’t get your budget to balance, make adjustments to decrease your costs, increase your sales or both. For example, you may need to find a different supplier to get less expensive ingredients or up your marketing campaign to convert more customers. Ultimately, you will want to create a budget with static costs that allows your profit to steadily grow.

Consistently making a large profit depends on retaining repeat customers and building a client base. To earn customer loyalty and secure their business, you will need to make your QSR stand out from other restaurants on the market. You will need to figure out a trademark feature that differentiates your restaurant from its hundreds of thousands of competitors by giving you a unique edge.

Your QSR will be most successful if you focus on doing one thing extremely well as opposed to doing several things relatively well. Although many people think expanding their menu is the solution to bringing in more customers, choosing a particular aspect of your restaurant to concentrate on will help you maintain a standard of excellence and separate your restaurant from other dining establishments.

Keep in mind, you can’t please everyone, so it’s best to zero in on your target market and cater to them.

A modern indoor playground  will make dining at your QSR an unforgettable experience for families and keep drawing them back time and time again. You can make your restaurant’s play area extra memorable by sticking with a  fun theme  or bright color scheme. Getting indoor playground equipment with customized branding will also help your QSR stand out.

Whatever you choose as your QSR specialty, make sure it’s family-friendly and a dining experience customers can’t get anywhere else.

Finalize Your Choices

Once you’ve figured out the business plan, financial backing and special draw of your QSR, you’ll be ready to nail down the details of your restaurant. Before you can open your doors for business, you need to finalize these five decisions:

1. Target Market

Knowing your target market will allow your restaurant to have more focus and be more efficient with its resources.

Due to the fast and convenient nature of QSRs, the two demographic groups that generally bring the most revenue are parents and millennials. Both of these groups have a lot of responsibilities on their plate and just want quick, easy and delicious dinners. Concentrating on winning these two groups will set your QSR on the right track.

2. Location

Location is critical when it comes to starting a restaurant. Try to position your QSR in a densely populated area that’s close to members of your target market. Ensuring your restaurant is highly visible and accessible for your target demographics will attract more customers and generate more business.

3. Menu Items

Developing a tight list of delicious menu items is the foundation of your QSR’s success. Pick a focal point of foods that make sense together, appeal to your target market and align with your restaurant’s brand. Simplify your core ingredients to maximize your menu expertise, save time, eliminate waste and cut costs.

4. Equipment and Raw Materials

Once you know what you’ll be cooking, you can make decisions regarding the kitchen equipment and raw materials your QSR will need. Your restaurant’s kitchen will need to have the right industrial-sized equipment and appliances to support putting out mass quantities of your menu items along with space to store ingredients.

Figure out the best provider for your ingredients and other materials that you can depend on to complete deliveries on time.

Finally, you’ll need people to help you run your QSR. You will need a couple of chefs to help produce your restaurant’s delicious food and a few managers to oversee your restaurant’s daily operations. Additional staff members can help prep ingredients, serve customers and keep the dining areas clean. Along with these essential staff members, consider whether you’ll need a delivery team or a third-party delivery partner.

Once you’ve settled on who your target audience is and the details of what your QSR will offer, you can come up with the most effective marketing strategy. Designing a marketing strategy involves shaping the identity of your restaurant and creating a recognizable brand.

Your QSR’s brand includes its name, logo, color scheme, aesthetics, tagline, mission statement, values and overarching narrative. You will want to mold your restaurant’s brand to suit your target audience’s tastes. Meeting the expectations and values of your target market will make consumers more inclined to choose your QSR over others.

To get customers familiar with your QSR’s brand, you will need an excellent marketing campaign. Your marketing efforts must clearly communicate your brand message to your target market if you want to convince them your QSR is worth checking out. The following three marketing tactics are effective ways of reaching members of your target audience and converting them into loyal customers.

1. Social Media Campaigns

Social media platforms are perfect for advertising your QSR because they are visually driven and reach a broad audience. Depending on your target demographic groups, your QSR might be better suited for Instagram, Facebook, Twitter or TikTok. The best part about social media marketing is that creating an account is free, making advertising your brand online effective and affordable.

2. Email Marketing

3. Customer Review Sites

In the digital world, customer review sites are equivalent to word-of-mouth marketing. Encouraging your regular customers to leave positive reviews about your QSR online will boost your brand’s reputation. Do your best to respond to any negative comments quickly to demonstrate how much you care about resolving customer complaints and your commitment to serving customers well.

Partner With Soft Play ®  to Create an Unforgettable QSR Experience

If you’re ready to open a memorable QSR that appeals to parents, partner with Soft Play to choose the best indoor play pieces for your restaurant. Soft Play offers a  wide variety of restaurant play area equipment  that can be customized to fit within any space and budget. We also provide a free design consultation so you can get a clear picture of what your QSR’s play area will look like.

Separate your QSR from the competition and draw more families to your restaurant by  requesting a quote from Soft Play  today!

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What is a QSR? Your Guide to Quick Service Restaurants

Table of contents.

A quick service restaurant (QSR) is a type of eating establishment that focuses on efficient and speedy service. These establishments typically offer a limited menu of prepared food and beverages, which is ready for immediate consumption. QSRs are designed to provide fast and convenient dining options for customers who are looking for a quick meal on the go.

What is a Quick Service Restaurant?

A quick service restaurant, often abbreviated as QSR, is a type of eatery that prioritizes fast and efficient service. QSRs are known for their speedy operations and streamlined processes, allowing customers to order and receive their food quickly. Unlike full-service restaurants, where customers are typically seated and served by waitstaff, QSRs focus on self-service and short wait times.

Quick service restaurants offer a limited menu of prepared food and beverages that are ready for immediate consumption. These establishments cater to customers who are looking for a quick meal without sacrificing quality or taste.

One of the key advantages of quick service restaurants is their ability to serve a large number of customers in a short period of time. This is made possible by their efficient operational systems, which are designed to minimize wait times and maximize customer satisfaction. From the moment a customer enters a QSR, they are greeted with a sense of urgency and efficiency. The menu boards are strategically placed to allow customers to quickly make their selections, and the ordering process is often streamlined to ensure a smooth and seamless experience.

Another distinguishing feature of quick service restaurants is their emphasis on convenience. Many QSRs offer drive-thru services, allowing customers to place their orders without even leaving their vehicles. This is particularly appealing to busy individuals who are looking for a quick and hassle-free meal on the go. In addition to drive-thru services, QSRs often have mobile ordering apps, allowing customers to place their orders in advance and pick them up at a designated time. This level of convenience has made quick service restaurants a popular choice for people with busy lifestyles.

When it comes to the menu, quick service restaurants typically offer a range of options to cater to different tastes and dietary preferences. From classic fast food items like burgers and fries to healthier alternatives like salads and wraps, QSRs aim to provide something for everyone. Many quick service restaurants also offer customizable options, allowing customers to personalize their meals according to their preferences. This flexibility ensures that customers can find something that suits their individual tastes and dietary needs.

In conclusion, quick service restaurants are a popular dining option for those who are looking for a fast and convenient meal without compromising on taste or quality. With their efficient operations, convenient services, diverse menu options, and commitment to excellence, QSRs continue to be a go-to choice for people on the go.

Quick Service Restaurant Examples

When it comes to quick service restaurants (QSRs), there is no shortage of options to choose from. These establishments have become an integral part of our fast-paced modern lifestyle, offering convenient and accessible food options to customers on the go.

These are the top 20 quick service restaurants in the US according to QSR Magazine’s The 2023 QSR 50: Fast Food’s Leading Annual Report.

• Chick-fil-A
• Dunkin’ Donuts
• Burger King
• Panera Bread
• Sonic Drive-In
• Panda Express 
• Popeye’s Louisiana Chicken 
• Dairy Queen
• Jack in the Box

While global QSR chains dominate the market, there are also smaller regional or local QSRs that offer a different dining experience. These establishments often pride themselves on their unique and specialized food items, catering to specific tastes or preferences. From gourmet burger joints to artisanal pizza parlors, these local QSRs contribute to the diverse and ever-evolving landscape of quick service restaurants.

What is the Difference Between QSRs and Fast Casual Restaurants?

While both QSRs (Quick Service Restaurants) and fast casual restaurants focus on providing customers with quick service, there are some key differences between the two. 

Fast casual restaurants offer a slightly higher level of service and quality compared to traditional QSRs. They often provide healthier and fresher food options, with more attention to ingredients and preparation methods. This means that you can enjoy a meal that is not only quick but also made with care and consideration for your well-being.

Furthermore, fast casual restaurants usually have a more relaxed and casual atmosphere compared to QSRs. The ambiance is designed to make you feel comfortable and at ease, allowing you to enjoy your meal at a leisurely pace. Unlike QSRs, where the focus is primarily on speed and efficiency, fast casual restaurants prioritize creating a pleasant and enjoyable dining experience.

When dining at a fast casual restaurant, you will often find an emphasis on dine-in experiences rather than strictly take-out or drive-thru options. This means that you have the opportunity to sit down and enjoy your meal in a designated seating area. The seating areas in fast casual restaurants are typically designed to be inviting and cozy, encouraging you to relax and enjoy your food in a more leisurely manner.

Overall, while both QSRs and fast casual restaurants offer quick service, fast casual restaurants provide a more elevated dining experience. Fast casual restaurants offer a unique combination of convenience and culinary excellence. 

The Evolution of Quick Service Restaurants

Quick service restaurants have a long and rich history that has evolved over time. The concept of fast food first emerged in the early 20th century when the automobile became more prevalent, and people sought convenient dining options while on the go.

Over the years, the QSR industry has witnessed significant advancements in technology, operations, and menu offerings. Drive-thru and delivery services have become standard practices for many QSRs, allowing customers to enjoy their favorite meals without leaving the comfort of their vehicles or homes.

Furthermore, quick service restaurants have adapted to changing consumer demands and preferences, incorporating healthier menu options and embracing sustainability initiatives to cater to a more health-conscious and environmentally aware customer base.

Benefits of Opening a QSR

Quick Service Restaurants (QSRs), commonly known as fast-food restaurants, have become an integral part of the modern culinary landscape. Opening a QSR can offer numerous advantages to business owners. Here are some key benefits:

• Reduced Initial Investment: Compared to full-service restaurants, QSRs typically require a lower initial investment. This is due to their simpler designs, smaller physical spaces, and the need for less specialized kitchen equipment.
• Streamlined Operations: QSRs are known for their efficiency. With a limited menu and a focus on speed, these restaurants can streamline their operations, leading to faster service and reduced labor costs.
• High Consumer Demand: There is a consistent demand for quick, convenient, and affordable meal options. QSRs cater to busy lifestyles, offering fast service and often extended hours, which can attract a wide range of customers.
• Ease of Scalability: Once a successful QSR model is established, it can be relatively easy to scale. This could be through opening new locations or even franchising, allowing for rapid expansion and increased brand recognition.
• Adaptability: QSRs are often quicker to adapt to changing market trends. They can easily introduce new items or modify their menu to reflect current consumer preferences, such as healthy eating trends or new culinary flavors.
• Potential for High Volume Sales: Due to the fast-paced nature of QSRs, they have the potential to serve a large number of customers in a short period. This high turnover can lead to significant sales volume, especially in high-traffic locations.
• Robust Supply Chain Networks: QSRs often benefit from established supply chain networks, ensuring consistent quality and availability of ingredients. This can simplify inventory management and reduce the risk of supply disruptions.

In summary, opening a QSR offers a blend of financial, operational, and strategic advantages, making it an attractive venture for entrepreneurs looking to enter the dynamic world of food service.

How to Open a Quick Service Restaurant (QSR)

Opening a Quick Service Restaurant (QSR) can be a rewarding venture, but it requires careful planning and execution. Here are some steps to help you navigate the process:

Market Research and Business Planning

Your journey begins with thorough market research. Understand local tastes, assess the competition, and identify consumer needs. Translate these insights into a robust restaurant business plan . This plan should include your QSR's concept, target market , financial projections, and operational strategy. Also, consider how you will fund your venture, exploring options like loans, investors, or personal savings.

Location Selection and Licensing

Choosing the right location is key. Opt for high-traffic areas that match your target customer profile. The location should balance visibility, accessibility, and affordability. Concurrently, navigate the process of obtaining necessary licenses and permits. Adhering to local food service regulations, including health and safety standards, is crucial for legal compliance and smooth operation.

Restaurant Design and Menu Creation

Design your restaurant to maximize efficiency and customer comfort. Consider kitchen layout, dining space, and potential areas for future tech integration. Simultaneously, develop your menu. Focus on items that align with your concept and customer preferences, balancing quality, cost, and preparation speed. Your menu should also have unique offerings that distinguish your QSR from competitors.

Supply Chain Setup and Staff Recruitment

Establish a reliable supply chain to ensure consistent ingredient quality and availability. Effective inventory management systems are vital for tracking stock and minimizing waste. Alongside this, start the process of hiring and training your staff. Look for individuals who can provide quick and friendly service. Training should encompass food safety, customer service, and operational efficiency.

Branding, Marketing, and Technology Integration

Build a strong brand identity, including logo, colors, and thematic elements. Utilize various marketing channels to create buzz and attract customers. Incorporate technology to streamline operations, including digital ordering systems and efficient payment processing. These technologies not only enhance customer experience but also improve operational accuracy and speed.

Soft Launch, Feedback, and Grand Opening

Before the official opening, conduct a soft launch . This phase allows you to test your operations in a real-world setting and gather customer feedback. Use this feedback to make final adjustments. Then, plan a grand opening that creates excitement and draws in a crowd. Continued success will depend on your ability to maintain high service standards, adapt to customer feedback, and manage the business effectively.

Quick Service Restaurant Frequently Asked Questions

What is the meaning of qsr.

QSR stands for "Quick Service Restaurant," a term commonly used in the foodservice industry to describe fast-food restaurants. These establishments are characterized by their fast food preparation and service. 

What is the Average Wait Time at a Quick Service Restaurant?

While wait times may vary depending on the establishment and specific circumstances, quick service restaurants are designed to provide fast and efficient service. On average, customers can typically expect to receive their order within a few minutes of placing it.

Are Quick Service Restaurants Only for Take-Out or Drive-Thru?

No, while take-out and drive-thru options are common in quick service restaurants, some establishments also offer dine-in options. However, the focus is on efficient service, regardless of the dining method chosen by the customer.

Are Quick Service Restaurants Sustainable?

Many quick service restaurants have taken steps to incorporate sustainability into their operations. This includes initiatives such as using eco-friendly packaging, sourcing local and organic ingredients, and implementing energy-efficient practices. However, sustainability practices may vary between QSRs.

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How to Open a Quick-Service Restaurant (QSR): A 10-Step Guide for SMB Owners

This post was last updated on July 11, 2024

Fast-casual or quick-service restaurants are popular types of businesses for budding entrepreneurs. Often, they are members of a franchise, making them appealingly proven business opportunities. And while the upfront costs may be substantial, it’s likely to bring a solid return on investment.

But how to open a quick-service restaurant business? There are some general issues to consider that will apply to any business owner. But there are also some specifics that fast-casual owners must especially consider.

What Is a Quick-Service Restaurant?

Also known as a QSR or fast-casual restaurant, a quick-service restaurant is any place that serves food items and/or drinks in a short time period. 

QSRs are also often large chains or franchises . The relatively simple business model makes it easy to duplicate and scale. Many of the most popular brands are QSRs, from pizza and burgers to boba and burritos. 

While QSRs do offer some flexibility in what you serve, they must maintain a certain simplicity in operation, allowing the food to be prepared and served promptly.

1. Determine If You’ll Buy a Fast-Casual Franchise

First and foremost, entrepreneurs must do their research beforehand. Determining if you’ll be starting your own business or purchasing a franchise location is important.

Buying a franchise is the easiest way to get started for many looking to get into the QSR business . Franchises come with various resources and procedures, like a franchise POS system and marketing materials, that will minimize the growing pains of any new business.

But others seeking more autonomy and creative freedom will find starting your own independent business a better fit. It may require more work but will allow you to pursue a more unique establishment. 

2. Calculate Upfront Costs

Like any new business, it will be critical that you compose a coherent business plan with a breakdown of expected costs and revenue once you’re open, including an emergency fund if things don’t go quite as planned.

For QSR owners looking to join a franchise, determine your management plan and any additional marketing you’ll employ once you operate.

If you’re starting your own business, you’ll need to focus more on what defines your brand, your target audience , and your products. Here, it will be important to differentiate yourself from your competitors and stand out.

3. Scout Out a Location

When it comes to fast-casual restaurants, location is everything. You’ll likely be counting on a high transaction volume, so you’ll need it to be convenient for your customers. This might also involve a drive-thru or pickup window. Look for spots allowing you to run a smooth and efficient operation.

Additionally, your location should bring in new shoppers on foot. Getting your QSR in an area with high foot traffic will help you introduce your brand to new consumers and grow your customer base more quickly. 

Your product will also drive the decision for your location. You’ll likely target specific demographics depending on what types of food and drink you offer. Of course, you must consider this when making your location decision, too.

4. Get All Licenses

Food and drink establishments face some of any business’s strictest health and sanitation regulati ons. It’s vital for QSR business owners to be fully compliant and up-to-date with all licensing requirements , insurance , permits, and health/sanitation standards.

For those businesses that also serve alcohol, the regulations will be even more substantial. You’ll need a liquor license and, in many states, individual certification for each employee.

Check with your local city hall to determine which licenses and permits your business will need once operating.

5. Purchase a QSR POS System

Every new business must find the right operational software before opening. QSRs are no exception.

Start with your QSR POS . This tool is the hub of all business operations, from ordering and inventory to transactions and customer loyalty programs. Many new business owners don’t spend enough time considering their point of sale and fail to understand what a critical piece it is for your long-term success.

For franchises, the point of sale software is even more important. You’ll need it to communicate with all other locations to help calculate royalty payments, optimize ordering, run sales reports, and more.

Get started with KORONA POS today!

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6. Plan Your Quick-Service Restaurant Space

Floor space is critical for how restaurants operate and must be considered before opening your doors. If you’re in a popular area, especially one with lots of foot traffic, it’s almost guaranteed that business real estate is quite expensive. For most businesses, making efficient use of your space and minimizing your lease or mortgage costs is a high priority.

First, ensure the space in your quick-serve restaurant caters to a fluid operation behind the counter. You need it to be conveniently operational for your team to promptly and effectively serve your customers. Take all major equipment into account when planning this, too.

But you’ll also need to plan the other side of the counter. Will you have table service? Determine how many guests you can serve and plan your seating area. Most QSRs still have a dine-in seating area, though more are exclusively moving to the take-out/delivery model.

7. Buy Your Equipment

Equipment will be a major decision and cost for starting a new fast-casual establishment. Plan for exactly what you’ll need ahead of time. 

• Stove top/grill
• Oven/speed oven
• Low-boy refrigerators
• Walk-in refrigerator

Some more niche QSRs will need additional equipment, but this list covers some of the basics. Know what you’ll be buying ahead of time and think about ways to finance equipment that you don’t have the capital for.

8. Create a Menu

Next, plan your menu. This is the easiest part of this list if you’re opening a franchise location. If you’re opening your own new quick-service spot, this is probably the hardest part of this list. 

For the latter folks, you likely already have a concept and general idea of your menu items from when you submitted your business plan. But once it gets closer to your grand opening, you must have your menu ready, vendors picked out, inventory managed , and orders in place.

Remember to keep your price point in line with your target audience. Strategically pricing menu items will increase sales and help guarantee return customers.

9. Staff Your QSR

Another step is the hiring process. Hiring too far in advance is impossible , especially in the service industry, because employees need a reliable paycheck. But starting a month or two out is a good idea. This way, new team members can give proper notice of their past jobs and get trained for their new ones .

Spend time looking for the best job candidates . This involves preliminary research and planning and taking the job interview process seriously. With workers demanding higher wages and the labor shortage , giving this aspect extra time and thought is important.

10. Begin Preliminary Marketing

Finally, start your marketing plan. You already know your location and target audience. Now it’s time to implement some basic QSR marketing strategies to start getting your name and brand out there.

• Set up a Google My Business page and all relevant social media accounts.
• Look into advertising through Yelp , Google, Bing, and any review sites.
• Create free profiles wherever you can.
• Build and maintain a fast and sleek website.
• Dive into local advertising opportunities to reach the relevant audience.

Remember, start small with each and see what works. You can also ramp up the time and money you spend down the road to improve your QSR business.

Michael Chalberg

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Quick Service Restaurants – How to Start a Quick-service Restaurant

Table of Contents

What is a Quick-Service Restaurant?

A quick-service restaurant is a fast-food eatery that delivers rapidly prepared meals with minimal table service. These restaurants are ideal for folks on the go. They are also great for students who wish to grab a sandwich between classes. These establishments are also ideal for folks with limited time for lunch. The size of quick-service restaurants varies. Small kiosks and major chain restaurants are examples. But their trademark is always speed and convenience.   

In the modern era, quick-service restaurants have become more common. Customers desire affordable, quick food options that can be picked up on the go. These restaurants often have a simple POS system and a limited menu, and ordering is done at the counter or through a drive-thru. Many fast-food restaurant chains can be found in cities and towns all over the world. These restaurants have become a staple of the fast-paced, busy lifestyles of many consumers. 

Types of Quick Service Restaurants

Quick-service Restaurants usually operate in chains or franchises, as they gain profit from the number of customers who visit them. Operating many stores allows businesses to capitalize on the footfall frequency from multiple locations and increase the worth of the company. For example, Starbucks caters to complimentary food items or a particular type of food. Starbucks serves beverages as well as small foods that match its flavor. Similarly, Pizza Hut and Domino's serve fast food and light beverages. A high degree of standardization is required at a QSR to deliver quick services to customers, which include 

1. Self-service restaurants   

Customers in this sort of QSR approach the ordering counter to place and collect orders. They retrieve the order from the counter once it is prepared and notified.

2. Assisted self-service restaurants   

These QSRs are locations where either the customer's order is collected at the table, or the food is delivered to the customer's table by a staff member.   

3. Full-service restaurants   

These are the locations where the staff at the table takes orders and delivers food.  

How Do QSRs Differ from Fast-Casual Restaurants?

QSRs and fast-food restaurants are often compared to fast-casual restaurants, and the two types of restaurants do have some similarities. However, certain key differences between the restaurant formats can help you distinguish between the two.  

Quality and speed  

Both QSRs and fast-casual restaurants emphasize fast service, although fast-casual restaurants usually prepare food to order. Quick-service restaurants, on the other hand, cook their menu items ahead of time to ensure almost instant food delivery. This means the service in QSRs is usually faster, food quality can be slightly lower.  

Takeout or dine-in?

QSRs and fast-casual restaurants typically provide both dine-in and takeaway food. Diners in fast-casual restaurants, on the other hand, are more likely to take their time dining in the restaurant. Keeping this in mind, fast-casual restaurants are more likely to invest in interior design to create a specific vibe.

Drive-Through  

A drive-through option is unusual in fast-casual restaurants, although it is common in QSRs. Drive-throughs help restaurants by freeing up tables for customers inside and reducing wait times. 

Fast-casual restaurants prepare food fresh to order, therefore service is typically slower than at QSRs. Drive-through models do not function in fast-casual restaurants since the food does not arrive instantly. 

Benefits of Opening a Quick-Service Restaurant

You should know what a quick-service restaurant is by now, but you might be asking why you should open one. Working in the fast-food industry has several benefits. 

Large market segment  

Customers love fast food. The US fast food and quick service restaurant (QSR) market size was estimated at USD 293.8 billion in 2023 and is expected to reach around USD 454.3 billion by 2030. It is a big market with enormous growth potential. 

Owning and operating a QSR might be an excellent way to enter the food service industry, given that the market is not diminishing. With the right marketing strategy, your fast-food restaurant can be the next big thing. 

High Customer Retention  

Because so many customers take food to go or utilize the drive-through, QSRs benefit from high customer turnover rates.  

Even if diners opt to eat at the restaurant, the quick service means they are unlikely to sit for a long period of time – tables in QSRs tend to free up quickly. This means that it is simple to serve a large number of consumers in a single service period – and more customers served means more revenue for your business.  

Franchising  

Many fast-food restaurants use a franchising system, so you can open a fast-food restaurant under a larger umbrella company. You will be in charge of day-to-day operations, but you will use existing branding and serve food that customers already know and enjoy. 

Because the general public is already familiar with the more popular brand, opening a franchise makes it easier to create a consumer base. You can keep your marketing costs minimal and get started right away. 

Low Operating Costs  

Most QSRs have lower operational costs than full-service restaurants.  

Because many diners take their food to go, renting or buying a smaller retail location, as well as hiring a smaller staff, is an option. Because you're likely to have a standardized menu that doesn't change from month to month, the cost of ingredients can be lower than at fine-dining restaurants. This means you can order food in bulk to save money. 

How to Start a Quick-Service Restaurant

While the top 20 QSR restaurants are all big fast-food chains, not every quick-service restaurant has to be – and in fact, most are not. You don't need a drive-thru, greasy fried chicken, or a broken ice cream machine to be a successful QSR business in 2023. Here's what you need to know if you want to start your own quick-service restaurant. 

1. Create a business plan 

Creating a business plan is the first step in launching any business, and the fast-food industry is no exception. A restaurant business plan is a roadmap for your entire project, explaining how you will fund, manage, promote, staff, and run the business once it is open. Understanding your business's unique model will make the rest of the process simpler. 

You'll discuss your company overview (what kind of quick-service restaurant are you? What could your menu items be?), your operations (who are your suppliers? What is your staffing model and service offering? Are you a franchisee or an independent?), your technology (would you use kiosks or provide full-service counters? Which quick service restaurant POS system are you intending to use?) and even more specifics to help you get started (what sets you apart from your competitors? What fast service restaurant trends are you leveraging?).  

Plan your quick-service restaurant business here. Also, be sure to check all of the boxes on our restaurant opening checklist. 

2. Secure Financing 

Even if you only consider franchise fees, the initial investment in opening a restaurant can be really expensive, and most people do not have that kind of cash on hand. Fortunately, restaurant financing is available, and there are various options to consider. 

3. Obtain Licenses and Permits and Establish a Business Structure 

To open and operate your QSR, you'll need several different licenses and permits, so check with your local and state rules for what a business must do to get out on the right foot. You should also speak with an accountant or a lawyer to assist you in setting up your tax documentation (such as a DBA and an EIN) and ensure that all of your permits and licenses are in order. 

4. Locate and Purchase Equipment  

Finding a perfect location can be tough, and it's often worthwhile to engage the assistance of a commercial real estate professional. If you have a lot of connections in the industry in your town, keep an ear to the ground and see if any recently closed restaurants need someone to take over their space.  

Once you've secured your location, the following step is to find new or used equipment to fill it up and get it ready for service.  

5. Create your menu   

Create your menu while considering food costs, supply chains, the labor required to make everything every shift, and the type of food you would like to highlight at your restaurant. Remember that many quick-service restaurants use a build-your-own approach, so consider whether your restaurant will too. 

6. Hire your Staff

Having a great staff is the key to a successful restaurant.

Right now, the restaurant industry is facing a tight labor market and low employment relative to available jobs. The key to success here is to give a restaurant workplace that offers high pay, solid benefits, a distinct culture, and opportunities for growth and development.

7. Create a marketing strategy

Set your grand opening up for success and get consumers in the door with effective marketing. The best way to start is by creating your restaurant marketing strategy, where you can set goals, learn best practices and tips, and plan out your marketing calendar and budget for that vital first year. 

Don't forget about social media – check out Restaurantify's new Restaurant Social Media Guide for a step-by-step walkthrough of social media marketing for restaurants, from managing your restaurant's brand on four popular social media platforms – Instagram, Facebook, Twitter, and TikTok – to growing and developing new content strategies.

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How to Open a Quick Service Restaurant: Lessons from the Top 14 Brands

Table of Content

Today’s modern consumers demand modern solutions. Having them sit in a traditional brick-and-mortar restaurant and make them wait for two hours for their meal is not an experience they are looking for. They crave experiences that cater to their busy lifestyles- fast, pocket-friendly, and convenient. 

That’s where QSR appears to be a promising solution. Regardless of your customer's needs, QSRs fit busy lifestyles without making a hole in the pocket. It’s a win-win solution for both the customers and restaurant owners. 

Today, we'll walk you through the essential steps and strategies to get your QSR up and running.

What is a QSR Restaurant?

Quick Service Restaurants (QSRs) are hugely popular, making up nearly 50% of all restaurant sales . These spots, known for fast food, focus on getting meals out quickly and keeping costs low. They typically offer limited table service, aiming to provide a quick, affordable dining option for people on the go who need a fast and convenient meal.

Customers typically place their orders at a counter or kiosk and receive their meals within minutes. The menus are straightforward to prepare, which helps maintain quick turnaround times. 

QSRs thrive on their ability to offer affordable meals without compromising on speed. This efficiency attracts a broad customer base and makes them a dominant force in the restaurant industry.

Types of QSR Restaurants

There are three main types of Quick Service Restaurants. Knowing these types helps you pick the right dining experience or plan your restaurant effectively. The key differences are in the service style, menu options, and how they engage with customers. Let's explore the different QSR categories and what sets them apart

1. Self-Service Restaurants

Self-service restaurants streamline the dining process by letting customers take charge of ordering, paying, and sometimes even picking up their food. Big names like McDonald's and Burger King have successfully adopted self-service technologies.

2. Assisted Self-Service Restaurants

Assisted self-service restaurants offer a mix of self-service and traditional service features. Customers can place their orders at a counter or through a kiosk , but staff members are available to assist with specific tasks. Panera Bread and Chipotle are examples of brands that use this approach.

3. Full-Service QSRs

Some quick-service restaurants blend the traditional dining feel with the speed of QSRs. These places offer table service, where staff take orders, bring food, and manage payments. Well-known examples are IHOP and Denny's.

Why Open a QSR Restaurant?

The QSR sector's impressive growth highlights its strong appeal and significant economic potential. Understanding the reasons behind this trend can help you recognize the opportunities and advantages of opening a QSR.

1. Lower Initial Investment Requirements

Opening a QSR requires a lower initial investment than opening a full-service restaurant. The costs are minimized due to more straightforward menus, smaller spaces, and less need for extensive kitchen equipment. This is why it's the most feasible option for new entrepreneurs. 

2. Streamlined Operations for Efficiency

QSRs focus on streamlined operations to maximize efficiency. Standardized processes, automated systems, and simplified menus enable faster food preparation and service. This efficiency reduces labor costs and minimizes wait times, enhancing customer satisfaction. 

3. Ease of Scalability

QSRs offer ease of scalability due to their standardized operations and simple menus. This standardization allows for easy replication of the business model across multiple locations. Franchising opportunities make expansion straightforward, with established training, marketing, and supply chain management systems. This scalability helps maximize profitability and market reach.

4. Adaptability to Market Trends

QSRs can quickly introduce trending menu items, leverage technology for personalized experiences, and adjust marketing strategies to align with current consumer preferences. This flexibility keeps them relevant and competitive. For restaurant operators, staying adaptable means meeting customer demands and staying ahead of industry trends.

5. Potential for High Volume Sales

QSRs benefit from high-volume sales due to their quick service and lower price points. The average profit margin for a QSR in the United States is between 6% to 9%. High customer turnover and efficient service contribute to these margins. This potential for volume sales makes QSRs a lucrative business model.

6. Robust Supply Chain Networks

QSRs rely on robust supply chain networks to maintain consistent quality and cost control. These networks enable restaurants to source ingredients efficiently and handle large inventory volumes. Strong supplier relationships and streamlined logistics ensure QSRs can meet demand without disruptions. This reliability is crucial for maintaining operations and customer satisfaction.

Top 14 QSR Restaurants 

• McDonald's: McDonald's is an iconic fast-food brand with 13,444 locations in 54 U.S. states. In 2023, McDonald's generated a revenue of $25.49 billion, showcasing its massive success and widespread popularity.
• Starbucks: Starbucks is renowned for its quick-service coffee and creative menu. Known for customizable drinks, Starbucks has something for everyone. With 15,873 locations across 52 states and territories, it's a go-to spot for a caffeine fix.
• Chick-fil-A: Chick-fil-A offers the best juicy chicken sandwiches, waffle fries, and a unique Sunday closing practice. With revenue of $21 billion in 2023 and generating $6.7 million per location, Chick-fil-A now operates over 2,800 locations across the U.S.
• Taco Bell: Taco Bell is renowned for its budget-friendly, Mexican-inspired menu and signature hot sauce. It has 7,198 locations across 51 U.S. states.
• Wendy's: Wendy's is a well-known QSR with 6,900 locations worldwide. Famous for its fresh, never-frozen beef burgers and unique square patties, Wendy's generated $2.18 billion in revenue in 2023.
• Dunkin' Donuts: Dunkin' Donuts owns 12,700 stores across 40 countries. Known for its coffee and donuts, it generated $1.37 billion in revenue in 2019.
• Burger King: Burger king operates over 7,200 locations in the U.S. and serves approximately 15.7 million customers daily. The chain is also present in over 100 countries and is loved for its flame-grilled burgers.
• Subway: Founded in 1965, Subway is renowned for its customizable sandwiches and healthier alternatives to traditional fast food. With 20,576 locations across 54 U.S. states and territories, Subway offers a diverse menu that caters to various tastes and dietary preferences.
• Domino's: Domino's Pizza is a pizza delivery and take-out chain with over 19,000 locations worldwide. Its diverse menu includes pizza, pasta, and sandwiches. In 2022, Domino's brand value reached nearly $14 billion.
• Chipotle: Chipotle Mexican Grill is a well-known QSR in the U.S. that serves fresh, high-quality ingredients and customizable Mexican dishes. With over 3,000 locations, it recorded nearly $9.9 billion in revenue in 2023.
• Panera Bread: Panera Bread is a popular quick-service restaurant known for its fresh, artisan bread and healthy menu options. It has 2,164 locations in the U.S. and 11 in Canada.
• Pizza Hut: Pizza Hut offers a wide variety of pizzas and innovative menu options. It became a global sensation by pioneering the dine-in pizza restaurant concept and has around 18,000 locations worldwide.
• KFC: KFC, renowned for its signature fried chicken, generated approximately $2.83 billion in revenue in 2023. Founded by Colonel Sanders, KFC became famous through its secret recipe of 11 herbs and spices, expanding globally with over 24,000 outlets.
• Popeye's Louisiana Chicken: Popeyes is a famous QSR that serves Louisiana-style fried chicken, known for its crispy texture and spicy flavor. Founded in 1972, it quickly gained popularity and now boasts 2,921 U.S. locations and impressive sales of $5.001 billion. 

9-Step Strategy to Open a QSR Restaurant

The following 8-step strategy provides a comprehensive guide to launching a QSR;

1. Develop a Comprehensive Business Plan

To kickstart your QSR, begin with a solid business plan. This blueprint ensures you're prepared for opening and running your restaurant.

• Start with a company overview: define your QSR type and menu items. 
• Detail your operations, including suppliers, staffing models, and service methods. 
• Get a clear picture of the technology you’d like to add, such as kiosks or a POS system . 

2. Finance Your Venture

The hardest part about running a business is sustaining it. For a smooth journey, you need to have proper funding for your operations at hand. It covers essential costs like leasing space, buying equipment, and initial inventory. 

To get started, get a picture of how much you need for your basic needs. Then, explore funding options in the market such as bank loans or investors. You can also reach out to financial advisors or other restaurant owners for guidance on funding process.

3. Legal and Regulatory Compliance

Likewise any industry, there are some mandatory legal regulations restaurants must met. Doing so protects you from fines and closures and pictures you as a committed restaurant. 

To navigate this, consult local business regulations, particularly those related to health and food safety. Next, apply for the required permits and licenses before opening your doors. 

4. Location and Equipment Setup

The location of your QSR is one of the most critical factors you can't overlook. Enlist a commercial real estate agent to find high-traffic areas with solid visibility. If you have industry connections, stay informed about recently closed restaurants that might offer prime locations. 

Once you secure your spot, focus on setting up your equipment. 

Based on your budget and needs, decide between new or used equipment. Ensure your kitchen and dining areas are fully equipped to handle peak hours efficiently. This step sets the stage for smooth and efficient service.

5. Menu Design and Cost Management

Pricing your menu correctly is crucial because it influences customer choices, controls food costs, and enhances operational efficiency. A well-crafted menu can guide customers toward profitable items, optimize kitchen workflow, and reflect your restaurant's brand and quality. 

Consider a build-your-own model to enhance customization and simplify processes. 

Monitor ingredient costs regularly and adjust pricing to maintain profitability. Use a clear, appealing layout to guide customer choices and boost sales. 

6. Assemble a Dedicated Team

A strong team acts as a backbone for your restaurant. When choosing your team, look for people with a strong work ethic, multitasking abilities, and great customer service skills. During interview sessions, gauge their ability to work under stress and interact with others.

Make sure they share your restaurant's values and standards for serving customers. After hiring, keep your team engaged by providing ongoing training, fair pay, and opportunities for development. This will maintain their motivation and commitment to your restaurant.

7. Marketing and Brand Launch

Creating a standout QSR requires a robust marketing strategy. Start by clearly defining your goals. Determine the best methods to reach these objectives. Plan your marketing actions and allocate your budget for the first year to ensure you stay focused and organized.

Balance a mix of social media, local advertising, and partnerships to increase your visibility in the community. This approach will attract customers and effectively establish your QSR in the market.

8. Plan and Execute a Memorable Opening

A memorable grand opening attracts initial customers and generates early buzz for your QSR. Plan promotional events and special offers to draw attention.

9. Incorporate Tech to Improve your QSR

You can now forget the hassle of daily QSR operations when technology can streamline them for you. Tech solutions make running and managing a QSR a breeze. They bring everything under one roof, from centralized management capabilities to real-time insights- all from one login.

With OneHubPOS 's smart solutions, you can automate orders, payments, and inventory management. Our system also supports online ordering and includes a consumer app to make it easier for you to meet customer demands effectively.

For just $1 for three months, you can streamline your operations and boost profitability. Explore our range of solutions and optimize your QSR!

If you're considering opening a QSR, the changing consumer habits towards convenience and efficiency suggest it could be a profitable venture. With the right approach, the current market is favors you to easily get started and see your restaurant thrive.

Stay compliant with all legal standards to keep your operations smooth. Choosing an appealing location is vital as it helps attract a continuous flow of patrons. By concentrating on these foundational steps, you can set up a QSR that not only delights customers but also stands strong in a competitive marketplace.

Ready to start your QSR journey? Contact OneHubPOS and get a POS for $1 for three months! Improve your profit margins with OneHubPOS, an all-in-one Android POS solution designed to drive efficiency and enhance customer experience.

Sahana is a seasoned GTM leader with a passion for building startups. She excels in crafting GTM strategies for tech products, driving revenue growth.

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Restaurant Business Plan Template

Written by Dave Lavinsky

If you want to start a restaurant or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and aspiring restaurant owners create business plans to start and grow their restaurants. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a comprehensive restaurant business plan step-by-step so you can create your restaurant’s business plan today.

Download our Ultimate Restaurant Business Plan Template here >

What Is a Restaurant Business Plan?

A restaurant business plan provides a snapshot of your restaurant business as it stands today, and lays out your projected growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research, information about your target market, and a sample menu to support your winning restaurant business plan.

Why You Need a Business Plan for a Restaurant

If you’re looking to start a restaurant or grow the existing restaurant you need a business plan. A restaurant business plan will help you secure funding, if needed, and plan out the growth of your restaurant in order to improve your chances of success. Your restaurant business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Restaurants

With regards to funding, the main sources of funding for a restaurant are bank loans and angel investors. With regards to bank loans, banks will want to review your restaurant business plan and gain confidence that you will be able to repay your loan and interest.

To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional restaurant business plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a restaurant is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Private equity groups are also a good source of funding for restaurant chains looking to expand further.

Finish Your Business Plan Today!

How To Write a Restaurant Business Plan

Use the following restaurant business plan template which includes the 10 key elements for how to write a restaurant business plan that will help you start, grow, and/or secure funding for your business.

Executive Summary

Your executive summary provides an introduction to your restaurant business plan, but it is normally the last section you write because it provides a summary of each key section of your business plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of restaurant business you are operating and the status; for example, are you a startup, do you have a restaurant that you would like to grow, or are you operating a chain of restaurants?

Next, provide an overview of each of the subsequent sections of your business plan. For example, give a brief overview of the restaurant industry. Discuss the type of restaurant you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer a financial analysis of your business.

Company Overview

In your company analysis, you will provide a brief description of the type of restaurant you are operating.

For example, are you writing a small restaurant business plan or a business plan for a restaurant franchise. Further, you might operate one of the following types:

• Fine Dining Restaurant : characterized by the fancy decor, a dress code, and high prices
• Casual Dining Restaurant : offers waiter/waitress service in a nice (but not overly fancy) atmosphere with moderate prices
• Fast Casual Restaurant : characterized by quality food (close to the quality of casual dining) but no waiter/waitress service in an accessible atmosphere
• Fast Food Restaurant : quick service style provided at the counter or via a drive-through. Lowest quality food and lowest prices
• Steak Restaurant : focuses on steak entrees and is usually a higher priced and fancier restaurant
• Buffet Restaurant : may or may not offer waiter/waitress service. Patrons serve themselves from buffet food selection
• Ethnic Restaurant : focuses on a specific ethnic cuisine such as Indian food, Mexican food, or Moroccan cuisine.

Within these types of restaurant businesses, there are also ethnic food specialties such as American, Italian, Japanese, Chinese, Indian, etc.

In addition to explaining the type of restaurant you operate, the Company Analysis section of your restaurant business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• Your mission statement and how it connects to your restaurant’s brand.
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new restaurant openings, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, also called a Market Analysis, you need to provide a market overview and an overview of the industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the restaurant industry educates you. It helps you understand the target market in which you are operating.

Secondly, research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards speedy restaurant services, it would be helpful to ensure your business plan calls for take-out or other quick-service options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your business plan, you achieve just that.

The following questions should be answered in the industry analysis section of your restaurant business plan:

• How big is the restaurant business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your restaurant? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your restaurant business plan must detail the customer base or target market you serve and/or expect to serve.

The following are examples of customer segments: business executives, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of restaurant you operate. Clearly, baby boomers would want a different atmosphere, pricing and sample menu options, and would respond to different marketing promotions than teens.

Try to break out your customers in terms of their demographic and psychographic profiles. With regards to customer demographics, include a discussion of the ages, genders, locations, and average income levels of the new customers you seek to serve. Because most restaurants primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. This should also include how your customers choose where they should eat, their dining habits, and how much they are willing to spend on a meal.

The answers to the following questions should be included in your customer analysis:

• Who is your target market?
• What are their needs and wants?
• How do they make dining decisions?
• What motivates them to choose one restaurant over another?

The more you can understand and define these needs, the better you will do in attracting and building customer loyalty.

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Competitive Analysis

This competitive research should help you identify the direct and indirect competitors that your business faces and then focus on the latter.

Direct competitors are other restaurants.

Indirect competitors are other options that customers have to purchase from you that aren’t directly competing. This includes restaurants, supermarkets, and customers preparing dishes for themselves at home. You need to mention such competition to show you understand that not everyone frequents a restaurant each day.

With regards to direct competition, you want to detail the other restaurants with which you compete. Your greatest competitors will be restaurants located very close to your specific location, who are of the same type (e.g., fine dining, casual dining, etc.) and who offer the same cuisine (Japanese, Italian, etc.).

For each such competitor, provide an overview of the other businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of repeat customers do they serve?
• What menu items do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the existing customers’ perspective. And don’t hesitate to find out this information from customers by reviewing your competitors’ Yelp listings and other review pages.

The final part of this section is to document your areas of competitive advantage. For example:

• Will you provide superior food items?
• Will you provide menu items that your competitors don’t offer?
• Will you provide have better customer service policies?
• Will you invest in a customer relationship management software to keep in touch with regulars?
• Will you implement a loyalty program that will encourage more visits?
• Will you offer better pricing?

Think about your unique selling points that will help you outperform your competition and document them in this section of your business plan.

    Finish Your Business Plan Today!

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a restaurant business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of restaurant that you documented in your Company Analysis. Then, detail the specific menu items you offer/will offer.

Price : Document the prices. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your restaurant. Perform a location analysis and mention how the location will impact your success. For example, is your restaurant located next to a heavily populated office building, or gym? Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate food trucks, detail the locations where the trucks will operate.

Promotions : the final part of your restaurant marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your restaurant’s front store extra appealing to attract passing customers
• Search engine marketing and optimization
• Social media posting/advertising
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your restaurant business plan explained your goals, your operational plan describes how you will meet them.

This section of your restaurant business plan should have two key elements as follows:

• Everyday short-term processes include all of the tasks involved in running your restaurant such as serving customers, procuring supplies, keeping the restaurant clean, etc.
• Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your restaurant’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in the restaurant business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience operating restaurants and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Pro-Forma Profit & Loss Statement / Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows how much revenue you expect to earn or have earned, and then subtracts your costs to show your actual or projected profit.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Pro-Forma Balance Sheets

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

For instance, if you spend $250,000 on building out your restaurant, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Pro-Forma Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

For example, let’s say a company approached you with a massive $100,000 catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for ingredients, supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a restaurant:

• Location build-out including design fees, construction, etc.
• Cost of equipment like stoves, refrigerators, blenders
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections, detailed cost analysis and/or break-even analysis in the appendix of your business plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint, location lease, or initial menu design.

Taking the time to write your own restaurant business plan for your business is a worthwhile endeavor. It will help you communicate your ideas and provide potential investors with the information they need to make an informed decision about investing in your restaurant.

A well-crafted business plan will also give you a road map for growing your business and achieving your long-term goals. So, while it may take some time to put together, it will be well worth the effort in the end.

If you follow the restaurant business plan template above, by the time you are done, you will truly be an expert. You will really understand the restaurant business, your competition, and your existing customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful restaurant concept.

Free Restaurant Business Plan Template PDF

You can download our Free Restaurant Business Plan Template PDF and use our sample restaurant business plan to help you get started on your own business plan.

If you are looking for the quickest and easiest way to complete your business plan, Growthink’s Ultimate Restaurant Business Plan Template has numerous features not available in the free template including its financial projections template which automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.

Other Resources for Restaurant Owners

Want more tips? Check out our related articles and downloads:

• How to Start a Restaurant
• Restaurant Startup Costs: How Much Does It Cost To Start a Restaurant?
• How To Write a Restaurant Marketing Plan + Template & Examples
• How To Get Funding To Start and/or Grow Your Restaurant

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What are quick-service restaurants and why are they so successful?

A quick-service restaurant (QSR) is a dining establishment that prides itself on delivering speedy and efficient food service. Also referred to as fast-food or fast-casual restaurants, QSRs have become a dominant force in the food industry, shaping the way people dine and influencing the global culture of convenience and fast-paced living.

Below a list of them by country of origin, revenues and number of locations List of the largest fast food restaurant chains - Wikipedia

In essence, quick-service restaurants are designed to offer a hassle-free dining experience. Customers can order, pay, and receive their food in a matter of minutes, making them an attractive choice for busy individuals seeking a quick and satisfying meal. Let's delve into the reasons behind the unparalleled success of QSRs

Speed and Efficiency:

Affordable dining:, minimal table service:, casual atmosphere:, consistency and branding:, menu innovation:, adaptation to changing trends:, accessibility and convenience:.

The Who's Who of QSRs, such as McDonald's, Starbucks, KFC, Burger King, Pizza Hut, Taco Bell, and Domino's, have managed to build an empire by perfecting the art of quick-service dining. They have become household names, transcending borders and cultures, and have left an indelible mark on the global food landscape.

How to open a quick Service Restaurant

Developing a successful quick-service restaurant (QSR) requires careful planning, streamlined operations, and innovative solutions to meet the demands of modern consumers. In this pursuit, DoYourOrder.com emerges as a powerful ally, offering a comprehensive suite of tools and services designed to propel QSRs toward success.

Conceptualize Your Restaurant:

Define your concept, target audience, and ambiance.

Conduct market research to identify demand and competition.

Develop a Business Plan:

Outline goals and prepare a financial plan.

Define pricing strategy and revenue projections.

Choose a Suitable Location:

Select a high-traffic area near the target customer base.

Negotiate a favorable lease agreement.

Obtain Necessary Permits and Licenses:

Obtain all required permits and licenses to operate legally.

Design Your QSR:

Plan an efficient and comfortable layout.

Comply with safety and accessibility standards.

Source Equipment and Suppliers:

Purchase kitchen equipment and furniture.

Establish relationships with reliable food suppliers.

Develop a Menu:

Create a simple and appealing menu reflecting your concept.

Hire and Train Staff:

Recruit skilled and friendly staff.

Provide comprehensive training.

Implement Technology:

Set up an efficient POS system.

Consider online ordering and delivery options.

Marketing and Promotion:

Develop a marketing plan to create awareness.

Utilize social media, local advertising, and promotions.

How DoYourOrder.com Can Pave the Way for a Successful Quick Service Restaurant

Seamless online ordering system:.

the growing popularity of online ordering, DoYourOrder.com provides a user-friendly and customizable online platform. Customers can effortlessly browse menus, place orders, and make payments, ensuring a convenient and frictionless experience that aligns with the fast-paced nature of QSRs.

Effortless Menu Management:

Keeping menus up-to-date and consistent across all channels is crucial for a thriving QSR. DoYourOrder.com simplifies menu management, allowing restaurant owners to easily modify offerings, add seasonal specials, and accommodate dietary preferences to keep customers engaged and satisfied.

Real-Time Analytics and Insights:

Data-driven decision-making is at the heart of a successful QSR. DoYourOrder.com empowers restaurant owners with real-time analytics and insights, providing valuable information on customer behavior, popular menu items, peak hours, and sales trends, enabling informed business strategies.

Order Tracking and Notifications:

Timely and accurate order tracking is crucial for customer satisfaction. With DoYourOrder.com, QSRs can keep customers informed about their order status through automated notifications, reducing wait times and enhancing the overall dining experience.

Employee Management:

Efficiently managing staff is critical for a successful QSR. DoYourOrder.com offers tools to handle staff scheduling, performance tracking, and training, ensuring a well-trained and motivated team capable of delivering excellent service.

DoYourOrder.com emerges as a powerful ally for aspiring and established quick-service restaurants. By offering a comprehensive suite of tools and services, it simplifies operations, optimizes customer experiences, and empowers QSR owners with valuable insights to make data-driven decisions. With DoYourOrder.com, developing a successful QSR becomes a reality, setting the stage for increased profitability and sustained growth in the dynamic food industry.

Frequently asked questions

What is a Quick Service Restaurant (QSR) or Quick Serve Restaurant?

What makes Quick Service Restaurants (QSR) different from traditional restaurants?

What types of food do Quick Service Restaurants (QSR) serve?

Are Quick Service Restaurants (QSR) suitable for families and groups?

Do Quick Service Restaurants (QSR) offer healthy options?

What is the difference between a Quick Service Restaurant (QSR) and a Fast-Food Restaurant?

How do Quick Serve Restaurants maintain their speed and efficiency?

What are some well-known Quick Serve Restaurants (QSR)?

Do Quick Serve Restaurants (QSR) offer delivery or takeout options?

Are Quick Serve Restaurants (QSR) part of the fast-food industry?

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How to write a restaurant business plan

Opening a restaurant takes more than just a great concept and tasty food. A solid business plan is a must-have for turning your dreams into reality. Mapping out everything from your menu to financials proves to investors that you’ve done your homework.

That just leaves the question of how to write one. Here, we’ve got everything you need to know about how to write a restaurant business plan that’ll set you up for success.

Getting started with your restaurant business plan

A small restaurant business plan is your roadmap to opening a successful spot. As a first step to creating yours, ask your friends and colleagues to share examples. Their restaurant business plan samples can inspire yours.

Once you’ve studied those examples, it’s time to start writing your own. No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you need to put your restaurant business plan in writing. It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?”

“The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla , a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.

“You have to show any potential investor that you have an actual plan, you know what you’re talking about, it looks professional, and you’re not just screwing around.”

How to write a business plan for a restaurant

Creating a restaurant business plan requires careful thought and a significant investment of time. It’s not something you can rush through at the last minute. Luckily, we’ve outlined the key areas you need to include in your plan, providing a step-by-step guide for each section.

Here’s what you need to create your restaurant business plan.

Quick links Branded cover Table of contents Concept Sample menu Service Management team Design Target market Location Market overview Marketing and publicity Specialists and consultants Business structure Financials

1. Branded cover

Include your logo (even if it’s not finalized), the date, and your name.

2. Table of contents

A table of contents in a restaurant business plan provides an organized overview of the document’s structure and content. It typically appears at the beginning of the plan and lists the major sections and subsections with their corresponding page numbers.

The table of contents is important for several reasons. Firstly, it allows readers to quickly navigate through the plan, enabling easy access to specific sections of interest. Secondly, it helps in presenting a professional and well-structured document, showing that you have carefully organized your thoughts and ideas. It also improves readability and comprehension, as readers can easily locate and refer back to relevant information.

3. Restaurant concept

Describe your restaurant concept and get the reader excited about your idea. Specify whether the restaurant will be fine dining or more casual. Include an executive summary and go into detail about the food you’ll be serving, inspiration behind your concept, and an overview of service style.

Define clearly what will be unique about your restaurant and include your mission statement. This section should include a market analysis that shows how your restaurant will be similar and different from competing restaurants.

4. Sample menu

The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items. Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).

Your sample menu should also include prices that are based on a detailed cost analysis. This will:

• Give investors a clear understanding of your targeted price point
• Provide the info needed to estimate check averages
• Show the numbers used create financial projections for starting costs
• Show investors that you’ve done the homework
• Prove you can stay within a budget

This section is most relevant for:

• Fine-dining concepts
• Concepts that have a unique service style
• Owners who have particularly strong feelings about what role service will play in their restaurant.

It can be a powerful way of conveying your approach to hospitality to investors by explaining the details of the guest’s service experience.

Will your restaurant have counter service designed to get guests on their way as quickly as possible, or a dining room run with table management software that helps optimize seatings and pace courses? Or will it look more like a theater, with captains putting plates in front of guests simultaneously?

If an extensive wine program is an integral part of what you’re doing, will you have a sommelier? If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.

6. Management team

Write a brief overview of yourself and the team you have established so far. You want to show that your experience has provided you with the necessary skills to run a successful restaurant and act as a restaurant business owner.

Ideally, once you have described the strong suit of every member of your team, you’ll be presenting a full pitch deck. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful.

Incorporate some visuals. Create a mood board that shows images related to the design and feeling of your restaurant.

Whether you’re planning to cook in a wood-burning oven or are designing an eclectic front-of-house, be sure to include those ideas. Photos of materials and snippets of other restaurants that you love that are similar to the brand you’re building are also helpful.

8. Target market

Who is going to eat at your restaurant? What do they do for a living, how old are they, and what’s their average income? Once you’ve described them in detail, reiterate why your specific concept will appeal to them.

9. Location

There should be a natural and very clear connection between the information you present in the “Target Market” section and this one. You probably won’t have a specific site identified at this point in the process, but you should talk about viable neighborhoods.

Don’t assume that potential investors will be familiar with the areas you’re discussing and who works or lives there—make the connections clear. You want readers to be confident that your restaurant’s “ideal” diner intersects with the neighborhood(s) you’re proposing as often as possible.

If you don’t have a site , this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, outdoor seating , and other important details.

10. Market overview

Address the micro and macro market conditions in your area and how they relate to licenses and permits. At a macro level, what are the local and regional economic conditions?

If restaurants are doing poorly, explain why yours won’t; if restaurants are doing well, explain how you’ll be able to compete in an already booming restaurant climate. At a micro level, discuss who your direct competitors are. Talk about what types of restaurants share your target market and how you’ll differentiate yourself.

11. Marketing and publicity

The restaurant landscape is only getting more competitive. Discuss your pre- and post-opening marketing plans to show investors how you plan to gain traction leading up to opening day, as well as how you’ll keep the momentum going.

If you’re going to retain a PR/marketing company, introduce them and explain why you’ve chosen them over other companies (including some of their best-known clients helps). If not, convey that you have a solid plan in place to generate attention on your own through social media, your website , and media connections.

12. Specialists and consultants

List any outside contractors you plan to retain, such as:

• General contractor
• PR and marketing

Briefly explain the services they’ll be providing for you, why you chose them, and any notable accomplishments.

13. Business structure

This section should be short and sweet. What type of business structure have you set up and why did you make that specific decision? You will need to work with an attorney to help you determine what business structure is best for you.

“Step one: write a business plan. Step two: hire a good attorney. In addition to helping me build a smart, sustainable business structure, my attorney was also a great resource for reviewing my business plan because she’s read thousands of them. She was a very helpful, experienced outside perspective for more than just legal matters,” says Charles Bililies.

14. Financial projections

Let your accountant guide you through this portion of your business plan. It is crucial that whoever you hire to help you with your finances has a wealth of restaurant experience (not just one or two places). They should be familiar with the financial specifics of starting a restaurant and know what questions to ask you.

Before creating realistic financial projections, your accountant will want to know:

• How many seats the restaurant will have
• What your average check will be
• How many covers per day you plan to do

Being conservative in these estimations is key. These three data points will be used as the basis for figuring out whether your concept is financially feasible.

Lou Guerrero, Principal at Kross, Baumgarten, Kniss & Guerrero, emphasizes, “You’ll get a lot of accountants that tell you that they’ve done a couple of restaurants, but you have to choose someone that has a deep expertise in what you’re doing. There’s nothing to gain from going with someone that doesn’t have a very restaurant-centric practice.”

A well-vetted accountant with restaurant experience will know exactly what you’ll need to have prepared to show investors.

The key projections you can expect to work on are:

• Pro forma profit and loss statement for the first three to five years of operation
• Break even analysis
• Capital requirements budget

Summary: A restaurant business plan built to win

Writing a comprehensive restaurant business plan is an all-important step towards opening a successful establishment. By seeking inspiration from examples, demonstrating your expertise, and addressing all the essential components, you can prove the viability of your concept to potential investors.

Remember that a well-prepared business plan demonstrates professionalism and a clear understanding of your goals. It increases your chances of achieving long-term success in what is already an ultra-competitive restaurant industry.

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When it comes to family dining in Ivanovo Oblast, there's no shortage of delightful spots that cater to both kids and adults alike. From cozy eateries with warm atmospheres to vibrant restaurants that serve up delicious dishes, this region has something for everyone. Imagine enjoying a hearty meal while your little ones are entertained in a welcoming environment, surrounded by friendly staff who understand the importance of family time. Whether you're in the mood for traditional Russian cuisine or international flavors, Ivanovo's dining scene is sure to impress.

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1 restaurant Myasoedov

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